The Roadmap to $50k on Shopify: Recent Episodes
Susan Bradley: E-commerce Expert
Join Susan Bradley on The Roadmap to $50k on Shopify. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your e-commerce business.
When sales slow down, many store owners instinctively start tinkering with their websites, hoping to fix what’s wrong. But these efforts often miss the real issues impacting conversions. In this episode, we’ll break down 7 essential steps to ensure your e-commerce site is set up to turn visitors into buyers. These steps are foundational and relevant for both new and experienced store owners, providing a checklist to help you feel confident that your website is ready to convert.
Listen in and:
- Learn how to optimize your website for mobile users to capture the majority of online traffic
- Discover how to effectively use pop-ups to grow your email list without disrupting the user experience
- Understand how to design product pages that build trust and inspire customers to buy
- Find out how customer reviews can serve as powerful social proof to boost conversions
Tune in for actionable insights to make your store conversion-ready and drive sustainable growth!
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
I want you to see what can happen when you let go of perfection and stop doing “all the things” - and instead focus on doing one thing well.
In this episode I talk to Mia Craig, founder of Top Paddock, who shares how she scaled her e-commerce business by growing her email list to 10k subscribers and optimizing her approach with A/B testing. With email accounting for 40% of her sales, Mia’s strategy centers on consistency, frequent engagement, and data-driven insights.
Listen in and learn:
📈 How you can grow your list with monthly giveaways.
🧪 How to use A/B testing to refine email content.
📧The magic of sending regular emails to stay top of mind.
🔄 How sticking with proven tactics and automation can free up time.
Join us for Mia’s tips on building a scalable, high-growth business without the stress.
RELATED LINKS
Be the first to know when Reliable Revenue is available: https://thesocialsalesgirls.com/reliable-revenue/
Check out Mia’s website: https://toppaddock.co/
The Perfect Giveaway To Generate Leads: https://thesocialsalesgirls.com/have-you-tried-this-to-generate-leads/
2x Your leads from the traffic you have: https://thesocialsalesgirls.com/2x-your-leads-from-the-traffic-you-have-episode-139/
The Secret To Building a 6 Figure & Jewelry Brand: https://thesocialsalesgirls.com/the-secret-to-building-a-6-figure-jewerly-brand-episode-237/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
In today’s episode, join us for a coaching call with Laurie Anne Gonzolez, a talented artist preparing for her next big launch. Laurie Anne is looking for a promotion strategy that keeps her audience engaged and eager to buy—without overwhelming them with too many options or requiring her to be constantly active on social media.
Here’s what we cover in this session:
- Do More of What Works: How to create a reusable, effective strategy rather than reinventing the wheel for every launch.
- Build Predictable Results: The power of repeatable tactics that establish benchmarks, so you can start predicting outcomes with confidence.
- Free Up Your Time: Discover how reusing assets each launch can make the process smoother and save you precious time.
If you’re an artist or creative entrepreneur aiming to streamline your launch process and avoid burnout, this episode is packed with actionable tips to help you build a scalable, stress-free system.
RELATED LINKS:
See Laurie Anne’s website here: https://www.laurieanneart.com/
Or find her on Instagram: https://www.instagram.com/laurieanneart
From 0 To Multiple 6 Figures: The Story Of A Creative Success: https://thesocialsalesgirls.com/from-0-to-multiple-6-figures-the-story-of-a-creative-success-episode-224/
Morgan’s Strategy To Sell Out Her New Collections: https://thesocialsalesgirls.com/morgans-strategy-to-sell-out-her-new-collections-episode-221/
A Genius Marketing Strategy From A Generous Member: https://thesocialsalesgirls.com/a-genius-marketing-strategy-from-a-generous-member-episode-238/
Nicholas’s Strategy To Fund His Launch With Preorders Will Make You Watch Twice: https://thesocialsalesgirls.com/nicholass-strategy-to-fund-his-launch-with-pre-orders-will-make-you-watch-twice/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
In today’s episode, I’m chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda’s approach is repeatable, scalable, memorable, and most importantly—profitable.
Here’s what you’ll learn in this episode:
⚒️ A Repeatable and Profitable Marketing Tool: Learn how Linda created a weekly event that keeps her audience engaged and consistently visiting her store, using scarcity and urgency to drive high conversions.
🔑 Consistency is Key: Discover how Linda’s commitment to consistency and repetition has made her marketing efforts memorable and highly effective.
🕜 Time vs. Money: Linda talks about the important lesson every entrepreneur faces—whether to invest time or money—and how she’s balanced both to build her business without relying on ads.
❤️ The Power of Community: By sharing her $5 Friday strategy with other Inner Circle members, Linda helped another business owner find success.
Tune in to hear how Linda has created a marketing system that delivers results week after week!
RELATED LINKS:
Find Crop-A-Latte HERE: https://cropalatte.com/
Or on social media: https://www.facebook.com/CropALatte
www.instagram.com/cropalattetogo
Episode 62: Massive Growth Organically? Yes You Can: https://thesocialsalesgirls.com/massive-growth-organically-yes-you-can-episode-62/
Episode 145: How To Get Reliable Sales Every Day: https://thesocialsalesgirls.com/how-to-get-reliable-sales-every-day-episode-145/
Episode 146: Double Sales Without Spending More: https://thesocialsalesgirls.com/double-sales-without-spending-more-episode-146/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
One of the questions most ecommerce store owners ask is: “How long will it take? How long will it be before I really start getting some traction with my sales, and when will I reach my goals?”
I want you to come and meet Lisa Stice, founder of Cherokee Copper. She’s a member of my mastermind accelerator, and she’s sharing how she invested her last paycheck in their jewelry business, and what she did to turn this little business into a multi 6 figure store . You’ll hear what she did, and just how long it took.
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Join me for a chat with Carrie Kerpen, a successful entrepreneur who sold her social media agency a few years ago. During the sale process, Carrie uncovered a surprising and troubling truth: women business owners, as a group, tend to sell their businesses for less than they’re worth. In fact, women receive only a small percentage of the revenue generated by business exits every year.
Carrie’s mission is to close this gap by empowering women with the knowledge and tools needed to build and sell businesses that create true wealth. She’s here to share her insights and show you what’s possible, even if you’ve thought your business isn’t valuable enough to sell.
Listen in and learn:
🤑 Why it’s possible to sell your business—even if you currently believe it’s not worth anything.
3️⃣ 3 things that will make your business easier to sell
💪 What you can do NOW to prepare for a profitable exit
Tune in to learn how you can start planning today, build a valuable asset, and position yourself for a successful sale of your business!
RELATED LINKS:
Carrie’s website:https://www.carriekerpen.com/
Take the quiz:https://thewhispergroup.outgrow.us/thewhispergroup-3
Built to Sell book by John Warrillow: https://builttosell.com/the-books/
Episode 201: Make your business run without you. Here’s how: https://thesocialsalesgirls.com/201-make-your-business-run-without-you-heres-how/
Episode 189: Make your business more valuable. You might not know these 5 money makers: https://thesocialsalesgirls.com/189-make-your-business-more-valuable-you-might-not-know-these-5-money-makers/
Episode 214: The Real Source of Stress For 6 And 7-Figure Store Owners: https://thesocialsalesgirls.com/214-the-real-source-of-stress-for-6-and-7-figure-store-owners/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
If there’s one area of our business that can make us feel like we don’t have control. It’s got to be Meta ads. So today on the podcast, Traffic Coach Cathy Hayhurst and I are going to share the strategy that we teach in the Inner Circle - we’ll eliminate the jargon, simplify the process and show you how we get a good result.
You’ll learn: 📊 What is a Controlled Test 💡 Why it’s important to use one 📈 The metrics we measure in Meta 🔎 The metrics we measure in GA4
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
I just finished recording our new free course, Conversion School, and it reminded me that I need to share something important with you.
There are 2 important things that you need to understand about conversion.
You probably already know them - and you’ve forgotten, or maybe you don’t know - either way - come listen,onboard this advice, and it will change everything for you.
Grab a pen, because you’ll want to remember these game changers.
RELATED LINKS: Grab Your Free Conversion School Calculator: https://learn.thesocialsalesgirls.com/conversion-school-calculator/
The Powerful Work That Will Get You To Your Goals; https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/
The Thing Everyone Forgets About Conversion: https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/
How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/
The Formula For Sales Every Day: https://thesocialsalesgirls.com/the-formula-for-sales-everyday-episode-231/
Proof Of Concept Event At Sock Doggo: https://thesocialsalesgirls.com/proof-of-concept-event-sock-doggo/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Today I am talking about something that every one of us does, and it is the thing that keeps us stuck in our businesses, even though we are committed to change and grow.
Listen to this episode, and you’ll be able to identify the ways that you are keeping yourself stuck.
I’ll share the solution with you, so you can apply it to yourself. When you do, you'll be in a completely different place next year.
RELATED LINKS:
The Fear That Will Keep You Stuck: https://thesocialsalesgirls.com/the-fear-that-will-keep-you-stuck-episode-100/
Stop Avoiding This And Get Control Of You Sales: https://thesocialsalesgirls.com/stop-avoiding-this-and-get-control-of-your-sales-episode-229/
Ditch Your Decision Fatigue: https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/
6 Steps You Should Take To Get Results Faster: https://thesocialsalesgirls.com/6-steps-you-should-take-to-get-the-results-you-want-faster-episode-184/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
What would happen to your sales if every one of your web visitors landed on a Product Page that was optimized to turn your visitors into buyers?
Come listen as I talk to our Conversion specialist Kate Tilbury about the 4 things you can do now to be confident that you have high-converting Product Pages.
It’s a great way to grow your conversion rate, and it won’t cost you a dime. Listen in and learn: 🖼️ The key to picture-perfect product images
📛 The smartest way to name your products
✌️How to leverage your second image to demonstrate features
🧠How to think like a customer (in your bullet points)
RELATED LINKS:
Join The Inner Circle: https://classroom.thesocialsalesgirls.com/inner-circle-membership
Kate’s startup Ecommerce brand (Rowdy Kind - now sold): https://www.rowdykind.com/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Today I’m sharing what I see is the number one reason that ecommerce store owners don’t reach their sales goals. Grab a pen, and come listen as I walk you through the steps you have to take to put yourself in the very best position to reach your sales goals this Fall.
Listen and learn:
📊 How to use your own store data to set achievable sales goals
🗺️ How to create a content plan that supports your goals for the quarter
🤑 Our favorite way to create a pool of highly engaged buyers and supersize your results
RELATED LINKS:
FREE TRAINING - CONVERSION SCHOOL: https://learn.thesocialsalesgirls.com/conversion-school/ STOP AVOIDING THIS AND GET CONTROL OF YOUR SALES: https://thesocialsalesgirls.com/stop-avoiding-this-and-get-control-of-your-sales-episode-229/
AN EASY COLLABORATION YOU CAN DO THIS MONTH: https://thesocialsalesgirls.com/the-formula-for-an-easy-collaboration-you-can-do-this-month-episode-215/ A WINNING STRATEGY FOR LEAD GENERATION: https://thesocialsalesgirls.com/a-winning-strategy-for-lead-generation/
MORGAN’S STRATEGY TO SELL OUT HER NEW COLLECTIONS: https://thesocialsalesgirls.com/morgans-strategy-to-sell-out-her-new-collections-episode-221/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
It’s common for store owners to “wing it” when it comes to marketing - hoping that all your hard work will lead to the profitable business you want. But the truth is that when you ignore this part of your business, it’s like driving with a blindfold. Listen in as I share an embarrassing story, and I’ll show you the path to get control of your sales.
Once you understand your metrics, you’ll have the power to get better results because you’ll be able to identify why you’re not getting the sales you want, or you’ll be able to recreate promotions that went well.
RELATED LINKS:
How To Get Control Of Your Money: https://thesocialsalesgirls.com/how-to-get-control-of-your-episode-158/
A Little Trick To Get The Results You Really Want: https://thesocialsalesgirls.com/a-little-trick-to-get-the-results-you-really-want-episode-225/
What To Do When You’re Short On Cash: https://thesocialsalesgirls.com/what-to-do-when-youre-short-of-cash-episode-222/
How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/
It happens to all of us. Our sales start to slow down and we feel overwhelmed, helpless, and unsure of our next steps. Be a fly on the wall for this Coaching call I had with an Inner Circle Member, where we identified the problem and created an action plan to get her sales back on track.
Listen in and learn how to take control when you’re struggling to get sales 🔎 Find the facts 🔑 Identify the key metric that you can improve to get more sales 🗺️ Create an Action Plan 📈 Monitor your results
RELATED LINKS:
Check out Angie’s site here: www.anghill.com
ToyCycle’s sales have blossomed from 1 monthly marketing task: https://thesocialsalesgirls.com/toycycles-sales-have-blossomed-from-1-monthly-marketing-task-episode-211/
6 Actionable Strategies That Are Working To Get Sales Now: https://thesocialsalesgirls.com/6-actionable-strategies-that-are-working-to-get-sales-now-episode-194/
Want more sales? You might be missing these 3 things: https://thesocialsalesgirls.com/want-more-sales-you-might-be-missing-these-3-things-episode-179/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
It’s not often that you get to hear how successful store owners were able to break free from the grind of working too much, worrying about finances, and feeling like the success of their Company was wholly dependent on them. Join me for this transparent conversation with Michelle Smith, founder of MamaSuds. She’s sharing how she’s transformed her business and the work she does over the last 2 years. She’s no longer working crazy hours, she’s making more money, and confident that her business is on solid ground.
Listen in and learn:
💁🏻♀️ How Michelle was able to start working “on” her business
⏱️ The steps she took to free up time for the $500/hour work
📈 How she stays focused on the work that gets results
RELATED LINKS:
See Michelle’s site here: https://www.mamasuds.com/ Stop The Overwhelm And Get Back On Track: https://thesocialsalesgirls.com/do-you-have-the-right-goals-episode-109/
How Erica Supersized Her Profit And Wiped Out Her Stress: https://thesocialsalesgirls.com/how-erica-supersized-her-profit-and-wiped-out-her-stress-episode-223/
The Real Source of Stress For 6 And 7-Figure Business Owners: https://thesocialsalesgirls.com/the-real-source-of-stress-for-6-and-7-figure-store-owners-episode-214/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
In this episode, we dive into the $500 an hour job you’re probably not doing but absolutely should be. It’s a game-changer for your business, and I’m excited to share these insights with you!
Here’s what you’ll learn:
- Identify high-impact tasks: Focus on what really drives results.
- Create realistic plans: Set achievable, impactful goals.
- Boost decision-making: Gain clarity and confidence in your choices.
This episode pairs nicely with Episode 109, so make sure to check that out if you haven’t already. It’s packed with actionable insights that can make a huge difference in your business.
RELATED LINKS:
Stop Overwhelm And Get On The Right Track: https://thesocialsalesgirls.com/do-you-have-the-right-goals-episode-109/
The REAL Source of Stress For 6 and 7-Figure Businesses: https://thesocialsalesgirls.com/the-real-source-of-stress-for-6-and-7-figure-store-owners-episode-214/
How To Do Less And Get Better Results: https://thesocialsalesgirls.com/how-to-do-less-and-get-better-results-episode-210/
Do You Have These 7 Habits That Predict Success?: https://thesocialsalesgirls.com/do-you-have-these-7-habits-that-predict-success-episode-205/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
In this episode, I’m sharing a game-changing process that has transformed my business, and I believe it can do the same for you. If you’ve ever felt overwhelmed or stuck, this episode is for you. We'll break down how to set the right goals and gain the clarity you need to move forward.
Here’s what you’ll learn:
- Clear direction: Know exactly where you are and where you’re headed.
- Focused actions: Align your to-do list with your goals.
- Better decision-making: Easily evaluate opportunities to see if they fit your vision.
Don’t miss out on this episode – it’s packed with actionable insights that you can implement right away.
RELATED LINKS:
How To Reach Your BIG Goals This Year https://thesocialsalesgirls.com/2024-how-to-reach-your-big-goals-this-year-episode-197/
The Powerful Work That Will Get You To Your Goals https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/
Try This Clever Way To Stay Motivated And On Track https://thesocialsalesgirls.com/try-this-clever-way-to-stay-motivated-and-on-track-episode-213/
Ditch Your Decision Fatigue. I’m Giving You My Framework https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
I’m often asked if it’s really possible for Artists to make a good, full time living selling their work online. The truth is that it's never been easier for creatives to make a good living without dragging their products to in person shows, or working around the clock. Come listen as Diane Hill shares the story of her journey from 0 to multi six figure sales every year. And, she’s only finding her stride - the best is yet to come.
Listen in and learn:
📹 How Diane used a “fake-it-til-you-make-it” social media strategy to create her dream job
🚀 The breakthrough that created a big audience and allowed her to stop trading time for $
🔑 Diane’s secret to turning your passion into profit
RELATED LINKS:
You see Diane’s collection here: https://dianehill.co.uk/
And on Instagram: @dianehilldesign
How Artist Camila Prada Gets Paid For Her Art: https://thesocialsalesgirls.com/how-camila-prada-finally-gets-paid-for-her-art-episode-5/
Makers And Designers: Formula For Growth: https://thesocialsalesgirls.com/makers-and-designers-formula-for-growth-episode-65/
Is It Time To Pivot? Here’s How You Know: https://thesocialsalesgirls.com/is-it-time-to-pivot-heres-how-you-know-episode-69/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Late last year Erica’s faith-based gift store did 7 figures in sales but was bleeding cash. No profit. With her credit cards and her line of credit maxed, she had no option but to make some hard decisions. This year, she’s changed how she operates her business. Her sales are up, and she’s profitable. She’s gone from feeling stressed and exhausted, to being excited to watch her profit grow every month.
Tune in and learn:
- Set profit goals over sales goals
- Understand your numbers
- Set clear expectations for people you hire. Show them what success looks like and give them a way to measure their progress
RELATED LINKS:
https://beaheart.com/
@beaheartdesign on instagram
@EricatigheCampbell on instagram (check these)
Struggling with cash flow is overwhelming, exhausting, and can lead us to making decisions we regret. In this episode, I’m sharing my own experience with cash flow struggles, and what I wish I had known when I was running my first business.
If your store earns 6-7 figures annually and you answer “yes” to any of these questions, this episode is for you:
- Are your inventory purchases eating up cash you need for operating?
- Are your debt repayments eating up the cash you need for operating?
- Is your profit too small to cover your operating expenses?
When your cash is really tight, it’s scary. And our first impulse is often to rush in and fix it. Listen in and learn what NOT to do when you’re short of cash, and exactly what you should be doing instead.
RELATED LINKS:
A Lesson On Fixing Your Cash Flow: https://thesocialsalesgirls.com/a-lesson-on-fixing-your-cash-flow-episode-166/
3 Things You Can Do Today To Be More Profitable: https://thesocialsalesgirls.com/3-things-you-can-do-to-be-more-profitable-today-episode-219/
Formula For An Easy Collaboration You Can Do This Month: https://thesocialsalesgirls.com/the-formula-for-an-easy-collaboration-you-can-do-this-month-episode-215/
How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/
How To Get Control Of Your Cash: https://thesocialsalesgirls.com/how-to-get-control-of-your-episode-158/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Wouldn’t it be a dream come true if you could launch a new product or collection, and have it sell out immediately? What if you could place a new inventory order with 100% confidence that your audience will buy it? My guest Morgan Lane Tanner, owner of Fotera jewelry, has a strategy for that. Morgan is a long time eCommerce store owner who sells jewelry made from landscape photographs. Over the years, she’s perfected a method that gets her audience involved in her product launches. The result is that when it comes time to start selling, Morgan sells out. Fast.
Listen in and learn: 👏 How to get your audience involved and engaged prior to launch
⚒️How to leverage multiple channels to gain customer feedback
📣How to create a sense of urgency and scarcity to drive sales
This repeatable strategy is something that every single ecommerce store owner can do too. Join us today as she walks us through the steps she takes to create this success.
RELATED LINKS:
Check out Morgan’s website: www.foterrajewelry.com
Nicholas’s strategy to fund his launch with pre-orders will make you watch twice: https://thesocialsalesgirls.com/nicholass-strategy-to-fund-his-launch-with-pre-orders-will-make-you-watch-twice/
What Happens When You Put Marketing First: https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/
Become A Marketing-First Store Owner: https://thesocialsalesgirls.com/become-a-marketing-first-store-owner-episode-160/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
When I heard that Lindzee had reached the point where she could leave her full time job and turn her full attention to her business Birdiegirl Golf, I knew I had to ask her to share her story with you.
Lindzee is an Inner Circle Member who caught my attention when she joined us about a year ago. Even though she had a busy job and a young family, I could see she had an organized, systematic approach to turning her side hustle into a Business that pays her well.
Listen in and learn:
⏱️How Lindzee finds the time each day to do her 2 high-priority growth tasks 🚀What she did to get her business ready to scale
💰How she knew that her Business could support her paycheck
Heads up, around the 24 minute mark you’ll find the shocking fact about profit that every store owner needs to know.
RELATED LINKS:
Check out Lindzee’s store here: https://www.birdiegirlgolf.com/
How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/
We’re Getting Consistent Revenue Now: https://thesocialsalesgirls.com/were-getting-consistent-revenue-now-episode-202/
ToyCycle’s Sales Have Doubled Due To This One Monthly Marketing Task: https://thesocialsalesgirls.com/toycycles-sales-have-blossomed-from-1-monthly-marketing-task-episode-211/
How To Grow To Multi Six Figures When You’re Strapped For Time: https://thesocialsalesgirls.com/how-to-grow-to-multi-6-figures-when-youre-strapped-for-time-episode-45/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
This month I’ve had some great conversations with our Members about money. Specifically cashflow and profit. It’s clear to me that every single store owner needs to put some strategies in place that will make them more profitable. So today, I’m sharing 3 things you should do right now to be more profitable, and have a healthier business.
Listen and learn how to:
💸 Leverage your fast-selling products to boost profit
🤑 Add profit without additional inventory with an express shipping option
🏦 Manage inventory funds wisely and prevent overspending
RELATED LINKS:
Block some time this week to listen to this episode, and fine tune your pricing strategy: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/
A Profit First Expert Shares How To Manage Inventory: A Profit First Expert shares how to manage inventory. Episode 82 - The Social Sales Girls
Do This Now And Be More Profitable: Do This Now And Be More Profitable. Episode 204 - The Social Sales Girls
A Lesson On Fixing Your Cash Flow: https://thesocialsalesgirls.com/a-lesson-on-fixing-your-cash-flow-episode-166/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Have you heard of an SEO Funnel?
We talk about the Sales Funnel all the time, but we haven’t talked about how you can create an SEO Funnel. Until now.
Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising.
Most of us understand the sales funnel where we've got our cold, warm, and hot traffic filtering down the funnel to the purchase goal.
You can apply that same method of thinking to SEO.
Listen in as our Inner Circle SEO Coach, Sarah walks us through the steps. Start building your SEO Funnel, and build up more high quality traffic for free.
Ready to get more organic traffic?
Get on the waitlist for our new Course, SEO for Ecommerce. In the Course, you’ll learn how to build a powerful SEO Funnel that will consistently grow your organic traffic and sales.
This brand new course is exclusively for Ecommerce store owners, and comes with 3 months of Expert support. Enrolment is limited, so get on the list, and we’ll make sure you are notified when it’s available.
www.thesocialsalesgirls.com/seo
Get Simple SEO for Store Owners here: https://learn.thesocialsalesgirls.com/simple-seo-for-store-owners-guide/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Listen in as Susan chats with Wendy about how she doubled her sales last year
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Today we’re diving into the world of Pinterest and its potential to scale your ecommerce business. Joining me is Kate from Simple Pin Media, with a treasure trove of strategies and tips designed to maximize your impact on Pinterest with minimal effort.
Tune in and learn:
- What Pinterest success looks like for ecommerce stores
- How to make a big impact in 2 hours or less
- The Ins and Outs of Pinterest Ads
And get Kate's expert tips on:
📈 Tracking Success: Kate discusses the crucial data ecommerce owners need to track to measure their success on Pinterest.
🔑 Keyword Mastery: Learn how to identify the most effective keywords for maximizing your Pinterest presence.
🤫 Content Strategy Secrets: Discover why behind-the-scenes content doesn't perform well on Pinterest and what strategy actually helps in building meaningful engagement.
Prepare to cut through the clutter of Pinterest overwhelm with these actionable insights, all aimed at making your Pinterest journey as straightforward and impactful as possible.
RELATED LINKS:
Listen to The Simple Pin Podcast: https://www.simplepinmedia.com/simple-pin-podcast/
Check out https://juleptile.com/ on Pinterest for a great example of how a successful eComm store uses Pinterest See the Simple Pin Shopify Store: https://simplepinshop.com/
Learn more about Pinterest services and training: https://www.simplepinmedia.com/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
What if you had a simple way to get yourself and your product in front of an engaged audience? Or have someone willing to refer new, qualified traffic to your site? And you could do it for free, without spending a dime? Listen in as Susan and our member success coach Tina show you how to make collaborations so simple you could start today and get one under your belt by next week. You’ll find out:
📣 What a Brand Collaboration is and how to leverage it to reach new people 🤝 The quick and easy way to find a Collaboration partner 📈 The big reason to give this strategy your time and attention
RELATED LINKS:
Organic Results That Will Shock You (Tina’s Year Of Collaboration): https://thesocialsalesgirls.com/a-year-of-results-that-will-shock-you-episode-120/
The Story of A Profitable Makers Collaboration: https://thesocialsalesgirls.com/the-story-of-a-profitable-makers-collaboration-episode-30/
How To Use Collaborations To Get Traffic And Sales: https://thesocialsalesgirls.com/how-to-use-collaborations-to-get-traffic-and-sales-episode-18/
Think Out Of The Box For Organic Growth: https://thesocialsalesgirls.com/think-out-of-the-box-for-organic-growth-with-suzi-dafnis-episode-101/
Reaching $100K in annual sales is a milestone many store owners aim for and (rightly) celebrate. It feels like reaching that level should make things run more smoothly. But the reality of scaling is that bigger sales lead to bigger problems.
In this episode, join Susan as she dives deep into why hitting six or seven figures in sales doesn't always equate to an easier business life. Discover the real reasons behind the stress and anxiety that often accompany these milestones.
Tune in to:
📦 Unpack why reaching higher sales figures can actually increase stress rather than diminish it. 👀 Explore your imposter syndrome (and how to overcome it)
🧠 Learn why the solution isn't just working harder but becoming more knowledgeable.
Susan will talk about how you can navigate these complexities with more confidence and less stress. Join us as we break down the problems and the solutions that can lead you to a more successful and satisfying ecommerce journey.
RELATED LINKS:
How To Do Less And Get Better Results: https://thesocialsalesgirls.com/how-to-do-less-and-get-better-results-episode-210/
How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/
How To Grow To Multi-6 Figures When You’re Strapped For Time: https://thesocialsalesgirls.com/how-to-grow-to-multi-6-figures-when-youre-strapped-for-time-episode-45/
Behind The Scenes Of A 6-Figure Sales Funnel: https://thesocialsalesgirls.com/dont-risk-making-this-mistake-behind-the-scenes-of-a-6-figure-sales-funnel-episode-176/
Megan Jock-White is a newish member of our Inner Circle who has a couple of tricks up her sleeve that will educate, inspire, and maybe even transform you as a business owner.
Megan has some solid tactics that she’s been using to create high converting offers that really get her perfect customers lined up and waiting to buy. She’s a master motivator, and she uses scarcity, urgency, and exclusivity, so effectively in her marketing and messaging.
The real gold is the little habit Megan uses to keep herself and those around her in a positive mindset as she grows her online sales in baby steps. Listen for it, because it can be a game changer for you.
Listen in and learn: 🧑🤝🧑How Megan uses “Exclusivity” to find her very best customers 📈The genius analogy Megan uses to remind herself what progress really looks like 🏅How to set goals around things you can control and stay consistent
RELATED LINKS:
Visit Megan’s Online Store: www.windsorlanedecor.com
Do You Have These 7 Habits That Predict Success? https://thesocialsalesgirls.com/do-you-have-these-7-habits-that-predict-success-episode-205/
How This Tiny Shop Quadrupled Sales By Changing One Thing https://thesocialsalesgirls.com/the-story-of-how-this-tiny-shop-quadrupled-sales-by-changing-one-thing/
How Long Will It Take To Reach Your Goals? https://thesocialsalesgirls.com/how-long-will-it-take-to-reach-your-goals-episode-203/
Our Favorite Strategies For Success In 2024 https://thesocialsalesgirls.com/heres-what-to-do-differently-next-year-episode-195/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Have you ever found yourself at the end of a failed event or product launch, flopping around and feeling like a failure?
Almost all of us ( including me) forget this one thing when we are setting our sales goals, planning our marketing events, and even when we are analyzing our results.
In this power-packed episode, I’m walking you through the critical step you’ve probably been missing, and how you can use your data to course-correct. All while giving your mindset a boost.
You’ll learn: 🧩The sales puzzle piece you’ve been completely missing 🖼️How to get the “Big Picture” AKA your sales funnel 📈The importance of analyzing each funnel stage—awareness, traffic, and conversion—to predict and enhance sales outcomes. ⌛how to incorporate urgency, scarcity, and exclusivity to boost your offers 🏆A data-driven way to set sales goals
Listen in and see why your latest event really flopped (and how to fix it next time).
RELATED LINKS:
Why You’re Not Getting Results: https://thesocialsalesgirls.com/why-youre-not-getting-results-episode-1/
How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/
Not Getting Sales? Here’s How To Figure Out What’s Wrong: https://thesocialsalesgirls.com/ten-months-of-sales-at-my-new-store-episode-15/
How To Solve Your Sales Problem: https://thesocialsalesgirls.com/how-to-solve-your-sales-problem-episode-70/
What You CAN Do When Nothing’s Working: https://thesocialsalesgirls.com/what-you-can-do-when-nothing-is-working-episode-74/
8 Ways To Get Sales NOW: https://thesocialsalesgirls.com/8-ways-to-get-sales-now-episode-125/
I sat down recently to speak to Rhonda Collins, founder of ToyCycle, a resale marketplace that sells new and gently used toys and baby gear.
Rhonda has been in the Inner Circle for over a year, but she was mostly flying under the radar, quietly doing the work. Then one day she showed up in our Facebook group with some Year-Over-Year results that completely blew my mind.
So I knew I needed to get her on the podcast to find out how she did it.
You’ll learn: 🏆The one monthly marketing activity that has exploded ToyCycle’s sales 💡 The importance of understanding your sales funnel 😀The value of understanding your audience in maximizing ad spend
Listen in to learn from Rhonda’s explosive year of growth.
RELATED LINKS:
Rhonda’s website: www.toycycle.co
Don’t risk making this mistake. Behind the scenes of a 6 figure Sales Funnel: https://thesocialsalesgirls.com/dont-risk-making-this-mistake-behind-the-scenes-of-a-6-figure-sales-funnel-episode-176/
How To Get Reliable Sales Every Day: https://thesocialsalesgirls.com/how-to-get-reliable-sales-every-day-episode-145/
Here’s How To Find Your Future Buyers: https://thesocialsalesgirls.com/heres-how-to-find-your-future-buyers-episode-206/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Are you carrying around a big list of tasks you need to complete, and feeling like you are always behind?
In this episode I’m sharing a process for slashing the items on your “To Do List” without creating even more stress about all the things you’re not doing. Listen in and learn:
- Why a big “TO DO LIST” is the Kiss of death for people like us.
- The 3 step process to figure out what your Business needs right now.
- How to spend more time working in your zone of genius.
Episode website: http://thesocialsalesgirls.com/slash-your-to-do-list-and-get-better-results-episode-168
Links mentioned in this episode: https://thesocialsalesgirls.com/how-to-have-more-cash-in-your-business-episode-164/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
If there is ONE thing that nearly all ecommerce store owners have in common it’s this – they’re chronically underpaid and overworked.
And on top of that, many are struggling with debt repayments that gobble up their profits and prevent them from growing. In this episode, I’m talking with Ciara Stokeland, the author of “Inventory Genius” about strategies any store owner can use to stop struggling to make ends meet, turn the ship around, and emerge debt free and profitable.
Listen in and learn: 😁 How setting profit goals helps you make better business decisions
❌ Why more sales may NOT be the answer to your money problems
📈 How to commit to the process and track your progress
This game-changing method might just flip the script on your financial struggles.
RELATED LINKS:
Ciara’s Website: www.ciarastockeland.com
A Profit First Expert Shares How To Manage Inventory: https://thesocialsalesgirls.com/a-profit-first-expert-shares-how-to-manage-inventory-episode-82/
Do This Now And Be More Profitable: https://thesocialsalesgirls.com/do-this-now-and-be-more-profitable-episode-204/
Will You Take Charge And Pay Yourself More? https://thesocialsalesgirls.com/gross-profit-will-you-take-charge-and-pay-yourself-more-episode-188/
Pricing To Maximize Profit: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/
Way back in late 2016 I thought it would be a great idea to start a membership. I called it the Inner Circle, and it was for people like me. Ecommerce store owners who were trying to grow their sales.
I opened the membership to about 70 people. I did it because I thought it would be the easiest way to offer support and teach them what I had learned the hard way.
I couldn’t have been more wrong. It just about killed me, and 5 months after I started, I was ready to close the doors.
What I know now is that a Membership is a great way to provide ongoing training and support.
The truth is that I was doing it wrong.
In early 2017 a friend recommended I follow Stu McLaren, because he knows how to set up a Membership program that really works for the students, and doesn’t almost kill you, lol.
I followed Stu, joined his program, and learned how to build an amazing Membership program.
That was almost 7 years ago. Since then, we’ve taught thousands of store owners how to grow a profitable eCommerce business, and the Inner Circle has generated millions of dollars in revenue. We have an amazing team of 20 women. I’m so proud of how they help our members make progress, and I am thrilled to be able to pay them very well, and provide a flexible workplace.
I’m sharing this with you because a few years ago I realized that what I have learned about memberships for services can also be applied to eCommerce stores.
In fact, eCommerce store owners can set up memberships that generate enough revenue to pay their bills every single month.
I’m sure you can imagine what’s possible when you have thousands of dollars of recurring revenue coming into your business every single month.
If you’d like to learn more - click here. You can watch or listen to a conversation I had with Stu McLaren about how eCommerce store owners like you are implementing profitable Memberships right now.
Talk soon,
PS: Stu is running a free workshop that will show you how to create your own recurring revenue stream. “Turn What You Already Know, Love, And Do Into A Profitable Membership Business” starts on April 4th and runs until April 12th
You can get registered to receive it here: https://membershipworkshop.com?ref=ftlmi
In this episode, I revisit my bumpy eCommerce journey, sharing the good, the bad, and the ugly that eventually led to my success. Despite the struggles, what came out of them is valuable for anyone feeling the slow grind of business growth. We've kicked off the Reliable Revenue course, and for those who couldn't join, I'm offering 4 actionable steps you can implement this year to see significant progress.
Dive in to discover these strategies and learn how consistent effort can transform your business journey.
RELATED LINKS:
A Year Of Collaborations https://thesocialsalesgirls.com/a-year-of-results-that-will-shock-you-episode-120/
The Powerful Work That Will Get You To Your Goals https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/
Susan sits down to chat with The Social Salesgirls’ new Inner Circle Foundations coach, Chontelle Fossey. Chontelle has really seen her business take off in the past few years, and she’s navigated it all with ease because of her methodical, strategic approach to building a solid foundation for her online houseplant business.
Chontelle will reveal how our Ads Made Easy course can transform your business by:
🎯 Building a dedicated audience of future buyers.
💰 Growing your audience cost-effectively by keeping your best ad on evergreen.
🚦 Sending high-quality traffic to your site by completing the Ads Made Easy testing process.
🛠 Establishing a solid sales funnel and a system for acquiring new customers monthly.
She also gives us her top tip for success when building an ecommerce business.
Listen in and get the skinny on fast-tracking your store's growth with our newest coach’s insights.
RELATED LINKS:
Chontelle’s website: https://thelilypot.co.nz/
Episode 123 - Ads Made Easy: https://thesocialsalesgirls.com/10x-your-audience-in-the-next-30-days-episode-123/
The Secret Way To Make Big Progress With Chontelle Fossey: https://thesocialsalesgirls.com/the-secret-way-to-make-big-progress-with-chontelle-fossey-episode-124/
Build A Massive Audience With A Brand Video: https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/
Susan shares the 7 habits that are the best predictors of an online store’s success. These are habits that can be practiced by store owners at any level of business, from mindset to practical tips for overcoming any obstacle.
Tune in and find out if you’ve got these 7 habits that predict success!
RELATED LINKS:
Want Better Results? Do This First.
https://thesocialsalesgirls.com/want-better-results-do-this-first-episode-128/
How Long Will It Take You To Reach Your Goals?
https://thesocialsalesgirls.com/how-long-will-it-take-to-reach-your-goals-episode-203/
Here’s What To Do Differently In 2024
https://thesocialsalesgirls.com/heres-what-to-do-differently-next-year-episode-195/
How To Reach Your BIG Goals This Year
https://thesocialsalesgirls.com/2024-how-to-reach-your-big-goals-this-year-episode-197/
In this episode, we share a pricing strategy that most store owners don’t use.
Once you understand how it works, and start implementing it in your store, you’ll have the potential to be much more profitable. Most importantly, you’ll have a better understanding of how to pay yourself, hire help, and make your business profitable for the long term.
You’ll learn:
- Why you can’t afford to sell anything for $10.
- A different way to calculate the selling price of your products.
- How to make sure you get paid and have funds available to hire help
Listen in as Susan shares this pricing strategy, and explains how you can use it effectively in your business.
RELATED LINKS:
The Secret To Getting Paid
https://thesocialsalesgirls.com/the-secret-to-getting-paid/
A Lesson On Fixing Your Cash Flow
https://thesocialsalesgirls.com/a-lesson-on-fixing-your-cash-flow-episode-166/
Grow Up Your Business And Get More Profit
https://thesocialsalesgirls.com/grow-up-your-business-get-more-profit-episode-77/
Gross Profit: Will You Take Charge And Pay Yourself More?
https://thesocialsalesgirls.com/gross-profit-will-you-take-charge-and-pay-yourself-more-episode-188/
Wouldn’t it be amazing if you could look into the future and see what your business looks like a few years down the road?
What would change if you knew exactly when you were going to be in a position where your sales grow without you having to jump through hoops and try all the things?
What would change if 38% of your revenue came from an automated email funnel? (yes, really)
Today I’m walking backwards with Sarah, a member of our Reliable Revenue Program.
She’s built the business she was dreaming of, and she’s done it in 3 years flat.
I want you to hear what it was that really worked, because they are things that you can do now, so you can get your own Reliable Revenue even faster.
Sarah’s website: sarahandessie.com
RELATED LINKS:
We’re Getting Consistent Revenue Now
https://thesocialsalesgirls.com/were-getting-consistent-revenue-now-episode-202/
Make Your Business Run Without You
https://thesocialsalesgirls.com/make-your-business-run-without-you-heres-how-episode-201/
How To Reach Your Big Goals in 2024
https://thesocialsalesgirls.com/how-to-reach-your-big-goals-in-2024-episode-194/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Last summer I spoke with Danielle Beauregard, owner of Fusion By Design Collars, about how she transformed her business last year. During the conversation she said “We’re getting consistent revenue now,” and the confidence in her voice made me smile.
Danielle had participated in my Reliable Revenue program in January. It is an eight week course combined with coaching, designed to get store owners bringing in predictable, reliable revenue that they can count on every month.
I thought you might like to hear what happens in the 8 weeks we work together from a member’s perspective.
Tune in to learn from Danielle’s exciting story, and apply these lessons to your business
PS Danielle attributes much of her growth to implementing the Reliable Revenue system. We only offer this program once a year, and I truly believe that every store owner should do this work. This year, before we start the Reliable Revenue 2024 course, I’ve decided to create a free mini course that will show you how Reliable Revenue works, and what it’s like as we work together to implement the lessons.
The course is four short videos that will give you an idea of what the program is like, and what you will learn.
I want you to see what’s possible for you, and this mini course will show what you’ll need to do, not only to protect what you’ve built, but also how to grow your sales and be more profitable without spending a fortune on ads.
I encourage you to get these free lessons . I promise you, you’ll learn strategies that will get you more sales, and make you a confident business owner.
“The Secret to Generating Reliable Revenue” is free for you, GET IT HERE
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Join us in this episode as we explore Sam Gilhooley's remarkable journey from bed rest to business boss. Sam, owner of Magnetics and a student of our Reliable Revenue course, shares what happened when illness took her out of her business for seventeen months.
Listen in and find out: 💪 How Sam finally “put down the tape gun” and started working ON, not in, her business. ⚙️ What happened when she implemented an automated system to put sales on auto-pilot.
😴How Sam kept earning a paycheck while on bed rest for seventeen months.
Sam's story is a testament to the resilience and growth possible when you have the right systems in place. Don't miss this inspiring episode – tune in to learn how you can make your business resilient and successful, even in the most challenging times.
PS Sam was able to pay herself for 17 months while she was unable to work.
Basically, it was because she had done the work we teach in Reliable Revenue before she got sick. We only offer this program once a year, and I truly believe that every store owner should do this work. This year, before we start the Reliable Revenue 2024 course, I’ve decided to create a free mini course that will show you how Reliable Revenue works, and what it’s like as we work together to implement the lessons.
The course is four short videos that will give you an idea of what the program is like, and what you will learn.
I want you to see what’s possible for you, and this mini course will show what you’ll need to do, not only to protect what you’ve built, but also how to grow your sales and be more profitable without spending a fortune on ads.
I encourage you to get these free lessons when they launch on February 11th. I promise you, you’ll learn strategies that will get you more sales, and make you a confident business owner.
“The Secret to Generating Reliable Revenue” is free for you, and will be delivered on Feb 11th
Send me the free Course on Feb 11th
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
On February 1st, 2024, the world is going to change for anyone who sends regular emails to their subscribers. Gmail and Yahoo are switching things up with new sender requirements for bulk emails. This affects us directly, and the deadline is just around the corner. In this episode, I sat down with our resident Klaviyo and Shopify expert, Claudia Howard.
To ensure your ecommerce store's emails don't end up in the spam folder, it's crucial to act now.
Tune in and learn:
❓ What’s changing and why
☑️ How to comply with the new requirements
🏆 Why making these changes will make your emails MORE deliverable to your subscibers
Failure to take these simple steps can really hurt your sales. So let's make sure your emails continue to reach your customers effectively, and we’ll get through this together!
Get the Video Tutorial and the checklist for free here: www.thesocialsalesgirls.com/stayoutofspam
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Your most valuable resource is your time and attention.
Use your time and attention wisely by: 1) Remind yourself that you’ll make more progress by doing a few things well.
2) Deciding what you will focus on, and doing that consistently until you are confident you’ve mastered it and made it a habit.
3) Give yourself permission to choose to “dive into new training” later, after you’ve created the time to give it the time and attention needed to to do it well.
Are you a Marketing First store owner? I always say that Marketing First store owners will get more sales than store owners who don’t make their marketing a habit - it doesn’t have to take up a lot of time, but it does need to be a regular part of your business activities.
In today's episode, we're bringing you a real-life success story that embodies the essence of being a marketing-first store owner. You’ll see how it's not just possible, it can be transformative for your business.
Tune in and learn: 🤯 Why building your Sales Funnel is a game changer. ♻️Why you NEED to be reposting your social media content 📈How growing your audience affects your sales.
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Happy New Year and cheers to a fresh start! This episode is all about creating a solid, actionable plan to turn aspirations into achievements (especially when it comes to hitting your sales goals.)
We're taking you behind the scenes of our members-only 30 Day Growth Plan call, where we go in depth about exactly what it means to build a sales funnel and how to do it. Plus, we've got a special treat for you on our website – the exact tool we use to track and measure our numbers to reach our numbers each month.
In it you’ll learn:
👀 The REAL reason you’re not getting the sales you want
📊 How to harness your data (and stay healthy emotionally)
🎨 The art of aligning your focus with your objectives
And more. Tune in and get ready to make 2024 the year you finally achieve your New Years resolutions!
RELATED LINKS:
Join the Inner Circle: https://thesocialsalesgirls.com/inner-circle/ Tina’s year of Collaboration: https://thesocialsalesgirls.com/a-year-of-results-that-will-shock-you-episode-120/
Melissa’s Stress-Free Content Plan: https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/
How Many “Eyeballs” See Your Products: https://thesocialsalesgirls.com/how-many-eyeballs-see-your-products-get-past-this-roadblock-to-success-episode-175/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you’re looking to get sales traction.
When you listen, try to identify the one thing that was the catalyst for the success you’ll hear about in this episode.
Really listen and see if you can pick it up. I’ll jump in at the end, and share the one thing - because this is the thing that will put you on the path to success.
Here’s the back story for this episode: Last year we created new training that was a game changer for hundreds of our Members. I think it is the number 1 strategy people like us can use to grow sales this year.
It’s so important we’re offering it to non members for only $15. In Brand Video Bootcamp we’ll show you how to execute this strategy - work with you for 5 days, you get to keep the lessons.
Here’s a link to register or get on the waitlist: https://classroom.thesocialsalesgirls.com/brand-video-bootcamp
It’s important to you because this is the training that got Rachel selling out her collections of very niched, one of a kind jewelry - with an average order value of more than $100.
And what you need to know is that all the things you may have been telling yourself about why you aren’t getting the sales you want are just not true.
I can teach you how to sell anything online, even if you have multiple barriers to getting sales.
I want you to listen to this interview that our Traffic Coach Cathy Hayhurst did with Rachel about how she transformed her business and how she feels about the future.
Hang on till the end, because I’ll be back to share the catalyst - and give you your next step.
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Join us in this eye-opening episode as we explore 6 strategies that are working right NOW with Jane Hamill of Fashion Brain Academy.
We’ll be letting you in on:
🎥 Why you NEED a video content strategy
🙃 How to embrace imperfection and watch engagement soar
⬆️ An innovative way to boost lead generation
📈The surprising metric you SHOULD be tracking (and probably aren’t)
And more. Tune in and learn how to freshen up your 2024 e-commerce marketing plan. Grab a pen – you won't want to miss these insights!
RELATED LINKS:
Jane Hamill Podcast: https://podcasts.apple.com/us/podcast/jane-hamill-podcast/id1125412597
Sylvie Roy at https://eclairlips.com/ writes the most engaging emails Hear how Melissa’s content plan got her 15,000 monthly web visitors and reduced her cost of acquiring a customer by 44% https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/
https://thesocialsalesgirls.com/how-melissa-reduced-her-cost-of-acquiring-a-customer-by-44-percent-episode-191/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
2023 has been a tough year for many ecommerce store owners. If it felt like an uphill battle, you’re in good company. While it may be tempting to throw up your hands and blame the economy, there ARE things you can do to adapt and take control of your sales goals.
In this episode I’m joined by Sarah Williams, the founder of Launch Your Box and owner of the successful subscription box Framed, to delve into 6 strategies that are working NOW.
Grab a pen, because these are strategies every store owner can use. Spend a little time with us, and we’ll get you on track for more sales in 2024.
Related Links:
Check out Sarah’s Launch Your Box Podcast: https://www.launchyourboxwithsarah.com/blog/welcome-to-the-launch-your-box-podcast
Build A Massive Audience With A Brand Video: https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/
The Biggest Opportunity To Get More Sales: https://thesocialsalesgirls.com/the-biggest-opportunity-to-get-more-sales-episode-136/
The One Thing Even Smart Business Owners Continue To Get Wrong: https://thesocialsalesgirls.com/the-one-thing-even-smart-business-owners-continue-to-get-wrong-episode-174/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Today on the podcast, I’m closing the loop on a strategy that we first introduced early this year. It’s important to you, because I believe this is the #1 strategy everyone can use to grow their sales in 2024.
Here’s the back story: Early this year, we started out with a goal to find a way for our Inner Circle Members to get more people visiting their website. It had to be people who were prequalified - the right people, AND it had to be affordable, and easy, and something that everyone can do - no matter what they sell, or how big their business is. So what you’ll hear today is:
- The Brand video strategy we created for our Inner Circle Members this year
- How store owners like you are using their Brand Videos every day
- The actual results that our members are getting from their Brand Videos
This is the #1 strategy that every store owner or sub box should use to grow your sales in 2024.
We’re going to help you start your year strong, by teaching you how to create a highly effective Brand Video for your business.
Register here for Brand Video Bootcamp, January 8th - 12th, 2024: http://thesocialsalesgirls.com/brandvideobootcamp For only $15, you’ll get the lessons, and you’ll work together with our team to build a Brand Video that will make your products visible and attract your perfect people.
Mentioned/Related links Episode 162: Build a massive audience with a Brand Video: https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162 See Cathy’s Brand Video here: https://app.searchie.io/hub/KrplzbwR18/page/mg7y3 See Sile’s Brand Video with results here: https://app.searchie.io/hub/KrplzbwR18/page/3DNbR
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Overwhelmed by the vast landscape of the Shopify App Store? With over 8000 options to choose from, you don’t have time to (or money) to explore them all. And the last thing you want to do is slow your site down with Apps that aren’t worth the cost. In this episode, we’ll show you how to do a quick ROI audit of your Apps, so you can start the year confident that you’re investing in software that gives you a return. Tune in and learn:
- How to get clear on the outcome you’re expecting when installing new apps, and put a plan in place to get the most ROI from the software.
- How to stay up to date and replace your existing apps with free alternatives
- How to check your Apps for updates and new features.
Grab our new Course, “5 profit generating Apps that all store owners must have” In these short, actionable lessons, we do a deep dive into the 5 Apps that generate the most profit for our Inner Circle Members. We’ll show you what Apps they’re using. How they use them to generate more profit every single month, and we’ll show you examples so you can do it too! This course is delivered immediately, and it’s yours to keep.
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
In this eye-opening episode, delve into Melissa Davies' journey to transform her e-commerce business by slashing customer acquisition costs. Following a mission sparked at a Mastermind Retreat, Melissa reveals how strategic tracking and optimization led to over $21K in extra profit over the past year. Learn the actionable steps she took, from weekly tracking and adapting sales funnel strategies to a shift in advertising focus. With a 44% reduction in acquisition costs, a 75% decrease in Facebook ad spend, and a remarkable 1,552% increase in audience, Melissa's success demonstrates tangible possibilities for all e-commerce entrepreneurs. Tune in for an exclusive behind-the-scenes look at her transformative process.
Related Links:
Check out Melissa’s website www.bikepretty.com
The Stress-Free Content Plan That Built a Huge Audience https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/
Do You Know What It Costs To Acquire A New Customer? https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/
The Powerful Work That Will Get You To Your Goals https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/
Become A Marketing-First Store Owner https://thesocialsalesgirls.com/become-a-marketing-first-store-owner-episode-160/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
In this episode, delve into Melissa Davies' journey of slashing marketing expenses while skyrocketing growth for her online store, Bike Pretty. Facing a shocking realization of high customer acquisition costs, Melissa set a daring goal to reduce marketing expenses from 30% to 10% of revenue.
She shows us her formula for consistent social posting, tracking every marketing dollar, embracing our 30-Day Audience Booster, and seamlessly integrating product posts.
The results?
Melissa triumphs over marketing costs, achieving her goal and witnessing a surge in organic traffic.
Listen in and learn:
- How to batch content creation, save time, and eliminate stress
- How to draw on your existing content to recycle and boost results
- How to use our 30-Day Audience Booster to get confident about what you need to post and when
Learn from Melissa’s success and get serious about your organic strategy.
Related Links:
Get Social Media made Easy https://classroom.thesocialsalesgirls.com/offers/PtLkpup2/checkout
Do You Even Know What It Costs To Get A New Customer? https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/ The Best Strategy For Organic Growth https://thesocialsalesgirls.com/the-best-strategy-for-organic-growth-episode-119/ Organic Results That Will Shock You https://thesocialsalesgirls.com/a-year-of-results-that-will-shock-you-episode-120/
Skyrocket Your Store’s Visibility https://thesocialsalesgirls.com/skyrocket-your-stores-visibility-episode-129/
Build a massive audience with a brand Video https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/
The TikTok Strategy That Exploded Sylvie’s Sales https://thesocialsalesgirls.com/the-tiktok-strategy-that-exploded-sylvies-sales-episode-106/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
So, you've embarked on your e-commerce journey. You've put in the hours, made the sacrifices, and maybe even taken a few risks. But…what if you're ready to move on? What if you want to sell your e-commerce business and start a new adventure?
Join us on a journey into the world of e-commerce business selling with expert insights from Ethan Alexander at Quietlight. Here's what you'll discover:
- Understand the importance of highlighting what your business needs to thrive and find the perfect buyer match.
- Learn how to calculate your business's valuation using SDE and the mysterious multiple.
- Explore how to minimize risks, showcase growth potential, and make your business less dependent on you.
- Learn why honesty and transparency are key during the selling process.
Whether you're considering selling your business or just want to strengthen its foundation, these insights are invaluable. Tune in and unlock the secrets to making your e-commerce business a hot commodity, setting yourself up for success in the dynamic world of online entrepreneurship. Don't miss out on this opportunity to level up your e-commerce game!
Related Links:
How to calculate SDE and identify addbacks: https://quietlight.com/3-types-of-addbacks/
Overview of the entire selling process: https://quietlight.com/guide/process/
Testimonials from businesses Ethan has worked with: https://quietlight.com/advisors/ethan-alexander/#testimonials
Want to Sell Your Business? Here’s Where To Start: https://thesocialsalesgirls.com/want-to-sell-your-business-heres-where-to-start-episode-142/
How To Sell Your Business and Reach Big, Scary Goals: https://thesocialsalesgirls.com/how-to-sell-your-business-and-reach-big-scary-goals-episode-8/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
In the world of e-commerce, maximizing profits can feel like an elusive goal. You've set up your online store, but the question lingers: "Am I making enough money?"
In this episode, we are unraveling the mystery of Gross Profit – the ultimate key to your success. If you've ever wondered why your hard work isn't translating into significant earnings, this episode breaks it down with clarity.
Here's what you'll learn:
- Unraveling Gross Profit: Understand the crucial concept of Gross Profit and why it's the key to your e-commerce success.
- Profitability Secrets: Learn how a seasoned e-commerce expert sets minimum profit targets and manages her finances.
- Data-Driven Decision Making: Explore the power of analyzing sales data, expenses, and the importance of pricing strategies.
Tune in to gain practical insights, from crushing debt to simplifying your financial strategy. Supercharge your e-commerce business, make informed decisions, and give yourself the raise you deserve. Don't let financial uncertainty hold you back – listen in and transform your e-commerce venture into a profit-making powerhouse!
Episode Website: https://thesocialsalesgirls.com/gross-profit-will-you-take-charge-and-pay-yourself-more-episode-188
Related Links:
Find Alison’s website here: www.easeliving.com
Pricing to Maximize Profit: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/
The Secret To Getting Paid: https://thesocialsalesgirls.com/the-secret-to-getting-paid/
How To Have a Business That Pays You Well: https://thesocialsalesgirls.com/how-to-have-a-business-that-pays-you-well-episode-2/
Ditch Your Decision Fatigue: https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Ever felt like trying to get more new customers is like pushing a boulder up a hill? We've all been there, and there's a good reason why you aren’t making faster progress.
The truth is, building a solid foundation for steady sales isn’t exciting (or quick), but it's absolutely necessary.
So, here's the scoop on how to steer your ship toward reliable sales. It all starts with understanding the magic of Customer Acquisition Cost (CAC). We'll show you how to unravel its secrets and make it work for you.
Discover the power of tracking the vital metrics that can genuinely transform your results and steer your focus in the right direction. And don't worry; it's not rocket science—it's all about taking intentional action and having a problem-solver mindset.
Join us in our latest podcast episode, and you'll be one step closer to unleashing the cha-chings your e-commerce business deserves.
Episode Website: https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187
Related Links:
Get our free Downloadable Cost of Acquiring a Customer Workbook: https://thesocialsalesgirls.activehosted.com/f/91
Want More Sales? You Might Be Missing These 3 Things: https://thesocialsalesgirls.com/want-more-sales-you-might-be-missing-these-3-things-episode-179/
The 10-Minute Checkup - A quick, 10-minute guide to understanding customer metrics and benchmarks: https://thesocialsalesgirls.com/a-10-minute-checkup-you-should-do-today-episode-157/
How to Have More Cash in Your Business: https://thesocialsalesgirls.com/how-to-have-more-cash-in-your-business-episode-164/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Picture this: you're facing a tough day in your e-commerce business, and the weight of numerous decisions is pressing down on you like a heavy burden. We've all been there. Running an online product-based business can sometimes feel like an uphill battle
Join us on this podcast with Krista Williamson, e-commerce business coach. Discover the game-changing Decision Filter technique to banish decision debt.
Learn how to
- Define outcomes
- Align with your goals
- Find clarity in every choice you make.
Say goodbye to fear and confusion, and hello to confidence and control. Tune in now to simplify decision-making and unlock your e-commerce business's full potential.
Related Links:
Connect with Krista on Instagram: https://instagram.com/kristawilliamsoncoaching
Stop Spinning and Get More Done: https://thesocialsalesgirls.com/stop-spinning-and-get-more-done-episode-114/
The One Thing Even Smart Business Owners Get Wrong: https://thesocialsalesgirls.com/the-one-thing-even-smart-business-owners-continue-to-get-wrong-episode-174/
Slash Your To-Do List and Get Better Results: https://thesocialsalesgirls.com/slash-your-to-do-list-and-get-better-results-episode-168/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Discover the secret to unlocking growth with a luxury-price point product in this eye-opening podcast episode. Join Ana Bolanos, an e-commerce entrepreneur on her journey to success with designer, artisan-made hammocks.
Tune in and learn:
- How to target the right audience, leverage Google retargeting ads, and optimize your site for conversion
- Ana's persistence and strategic approach through email marketing, social media, and retargeting
- Why setting the right margins, emphasizing product quality, and using upsell tactics can skyrocket your revenue
Gain valuable insights to elevate your e-commerce strategy for higher conversion rates and profitability. Don't miss this episode—it's all about quality over quantity!
https://thesocialsalesgirls.com/struggling-to-sell-your-high-priced-products-you-could-be-be-missing-one-thing-episode-185
Related Links:
3 Genius Strategies to Increase AOV: https://thesocialsalesgirls.com/3-genius-strategies-to-increase-your-aov-episode-72/
Pricing to Maximize Profit: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/
Forget Everything You Think You Know About Pricing, And Be Profitable: https://thesocialsalesgirls.com/forget-everything-you-think-you-know-about-pricing-and-be-profitable-episode-43/
3 Reasons Why You Can’t Ignore Google’s Super Smart PMax Ads: https://thesocialsalesgirls.com/3-reasons-why-you-cant-ignore-googles-super-smart-pmax-ads-episode-181
Why do some people make big progress fast while the rest of us take longer to find our path to success?
When Chontelle Fossey joined the Inner Circle, I kept my eye on her.
Chontelle owns The Lily Pot, a fast growing business in New Zealand where she sells and ships live house plants right from her home… that’s right, live!
Chontelle is the perfect example of what’s possible when you focus on your goals, show up, and actually ‘do the work’ to make them happen.
I first noticed Chontelle in our $15 Ads Made Easy week. Even though she worked in the opposite time zone, she was showing up and doing the work. I was intrigued because she was getting good results from her ad tests even though she was selling live plants to a tiny audience.
When she joined the Inner Circle, I was watching.
In her first 5 months of being a member of The Inner Circle, Chontelle had a total transformation of her business and has even been able to pay herself for 7 weeks in a row. Chontelle set up a way to track and measure her results and made sure that every action she took was aligned with her goals. She stayed focused and based her decisions on the numbers. She’s the perfect example of what’s possible when you focus on your goals, show up and actually ‘do the work’ to make them happen. Today, Chontelle joins us on the podcast to share the strategy behind her fast growth and her 6 steps to making big progress in her business. Grab a coffee and listen in, you won’t want to miss this!
Don’t worry about taking notes, you can also read all about Chontelle’s 6 steps to making big progress here: https://thesocialsalesgirls.com/6-steps-you-should-take-to-get-the-results-you-want-faster-episode-184
Chontelle’s website: The Lily Pot Ads Made Easy: https://classroom.thesocialsalesgirls.com/offers/Ud54Dg6U/checkout Traffic Bootcamp: https://thesocialsalesgirls.com/traffic-bootcamp/ Meta Ads Library: Meta Ads Library
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Tired of the rollercoaster that can be running an ecommerce business? Join us in this game-changing podcast episode, where we flip the ROI (Return on Investment) conundrum on its head. Our guest, Ciara Stokeland, offers a fresh perspective that can completely change the way you think about your ecommerce journey.
Ciara advocates a broader approach to ROI. She encourages us to apply “ROI thinking” to every aspect of our business. Start with a budget check to assess costs' impact on your net profit, then set clear ROI expectations.
Discover how to strategically make ROI thinking a cornerstone of your business strategy. Remember, “resources” don’t just equal money; your time and effort are equally crucial.
Transform your e-commerce success by embracing ROI thinking and making strategic choices. Before you swipe that credit card or commit to a new project/course/strategy, tune into this episode and unlock your business's full potential.
https://thesocialsalesgirls.com/frustrated-by-wasting-time-and-money-a-new-approach-for-getting-roi-episode-183
If you'd like to connect with Ciara and explore her expertise further, visit her website at https://www.ciarastokeland.com/
Related links:
How To Get Control of Your Money https://thesocialsalesgirls.com/how-to-get-control-of-your-episode-158/
A Profit First Expert Shares How To Manage Inventory https://thesocialsalesgirls.com/a-profit-first-expert-shares-how-to-manage-inventory-episode-82/
Grow Up Your Business and Get More Profit https://thesocialsalesgirls.com/grow-up-your-business-get-more-profit-episode-77/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Do this now, and be confident that you are on the right track. As we head into the 4th quarter, I’m looking back to my first Q4 at my project store, Sock Doggo. Even though progress felt slow, there were some clues about what was working, and how I could stay on the right track to reaching my goal of $50K.
Many store owners often feel behind, and like they have no idea what’s working in their business. This episode is for everyone who feels a little lost and wonders if they’ll ever reach their goals.
Listen in as I share how you should use your ecommerce store’s numbers to quickly and easily know exactly what your next steps should be.
It’s easier than you think!
Get all the details here: https://thesocialsalesgirls.com/do-this-now-and-be-confident-that-you-are-on-the-right-track-episode-182
More Resources: Learn more about our event with American Doxie here: https://thesocialsalesgirls.com/heres-what-our-partnered-event-cost-and-what-we-got-in-return/
Free resources on my website: https://thesocialsalesgirls.com/resource-library/
Learn how to use your Google Analytics data: https://thesocialsalesgirls.com/7-clicks-to-google-analytics
Google Analytics report for those ready to focus on conversion: https://thesocialsalesgirls.com/secret-to-conversion-cheat-sheet/
Email marketing cheat sheet to get started now: https://thesocialsalesgirls.com/email-marketing-cheat-sheet
Not sure what you should focus on next? Learn what stage you’re in and next steps here: https://thesocialsalesgirls.com/growth-plan-action-checklist
Important Update: Google Analytics and GA4:
As of July 2023, Google Analytics is being replaced with GA4. If you’re still able to access Google Analytics, refer to this guide for help understanding your data. Use this guide if you’re ready to focus on conversion.
If you’re not on GA4 yet, you need to be! This is how Google will track your metrics moving forward. We’re still learning about everything GA4 has to offer. Learn more about GA4 here on the podcast. Inner Circle members, your GA4 training is here.
Inner Circle members get access to our Google ecommerce coach Leona. Leona keeps members updated on everything Google. Join the waitlist for the Inner Circle here, so you can get the latest information as soon as we have it: I want in!
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Join me and our Google expert Leona Griffin for a deep dive into Google's latest advertising game-changer, Performance Max Ads (PMax). Here's what you'll learn:
-
What Is PMax: Discover how PMax harnesses AI to target your ideal customers in the post-iOS 14 era, making Google advertising simpler and more effective.
-
Master Google Merchant Center: Learn how to supercharge your product listings for organic and paid traffic, turning browsers into buyers.
-
3 Reasons to Try PMax Ads: Explore how PMax boosts targeting, maximizes ad spend across platforms and engages users with exclusive formats like video shopping ads.
Listen in to hear the secrets of PMax, and find out how e-commerce store owners are achieving impressive results, all while keeping your budget in check. Don't miss out on this game-changing opportunity – your business deserves it!
Episode website: https://thesocialsalesgirls.com/3-reasons-why-you-cant-ignore-googles-super-smart-pmax-ads-episode-181
Related podcasts:
Simple SEO You Can Do Today
https://thesocialsalesgirls.com/simple-seo-you-can-do-today-episode-108/
Learn how to build an SEO Sales Funnel
https://thesocialsalesgirls.com/how-to-build-an-seo-funnel-episode-161/
A Powerful 10-Minute Keyword Research Strategy:
https://thesocialsalesgirls.com/store-owners-get-results-from-this-powerful-10-minute-keyword-research-episode-177/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
In this episode my Social Media Manager Katy Schlagel shares how you can get back hours of your time every week when you outsource your Social Media.
Listen in, and you’ll learn:
- The 3 things you must do before you offload this task
- How to set your Social Media Manager up for success
- A simple way for you to see your results of the work and know the expense is worth it
Taking the steps to set your new hire up for success will allow your new hire to thrive and do their best work. You’ll be able to get back hours every single week, stop stressing about what to post, and actually see the results of this work!
Episode Website: https://thesocialsalesgirls.com/how-to-hire-someone-who-creates-better-social-media-posts-than-you-episode-180
Links mentioned in this episode:
Purchase Social Media made Easy here: https://classroom.thesocialsalesgirls.com/offers/PtLkpup2/checkout
Book a time to watch the Sales Funnel (Big Picture) Workshop here: https://watch.thesocialsalesgirls.com/s/EotcIX
The powerful work that will get you to your goals: https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/
Move the needle in 60 minutes: https://thesocialsalesgirls.com/move-the-needle-in-60-mins-episode-153/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
It's one thing to create a great-looking website and quite another to get consistent sales on that same site.
Once your store goes live, there’s no concise handbook, or step by step process to follow.
You’re looking up at the mountain; it's frighteningly high, and there’s no clear path.
Here’s how to let 3 Key Metrics be your guide to scaling your ecommerce business.
We’re going to dive into Traffic, Conversion Rate, and Average Order Value.
It might not be sexy or fun, but it’s hard either.
And that’s great news for us mathematically-challenged folks or just already-overwhelmed folks!
I promise you can do this and it WILL make a difference. Mentioned Links: Running A Proof Of Concept Event.
Top 3 Tips For Increasing Your Conversion Rate.
How To Get Traffic Without Spending A Fortune On Ads.
The Fastest Way To Increase Your Average Order Value.
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Have you been spending too much on ads and making too little progress? You’re not alone. Our e-commerce coach Tina Bar-On has a full time job in addition to running her own online store, and she knew she needed an unpaid organic strategy that would boost revenue without taking up too much of her time.
So she took a risk–dedicating an entire year to just this one strategy–that paid off BIG time. In this episode of the podcast, Tina is letting us in on her year of collaborations. In it you’ll learn:
- The 3 types of organic events she ran throughout the year
- How she identified and organized her collaborations
- Her jaw-dropping results (and how you can get them too)
Listen in and get started with Tina’s genius strategy here:
https://thesocialsalesgirls.com/a-year-of-results-that-will-shock-you-episode-120/
Related links:
“The One Thing: by Gary Keller
https://the1thing.com/book/
The Best Strategy for Organic Growth
https://thesocialsalesgirls.com/the-best-strategy-for-organic-growth-episode-119/
Think Out of the Box for Organic Growth
https://thesocialsalesgirls.com/think-out-of-the-box-for-organic-growth-with-suzi-dafnis-episode-101/
Massive Growth Organically? Yes You Can
https://thesocialsalesgirls.com/massive-growth-organically-yes-you-can-episode-62/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable, and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars, and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Come join me for this lesson on Keyword Research with Sarah Stenzhorn, our Ecommerce Coach, specializing in SEO. You’ll learn how eCommerce store owners like us can get more organic traffic by investing some time in a Keyword strategy.
You’ll learn how to do keyword research, the recommended tools to use, and Sarah will leave you with her best tips for your overall keyword strategy.
You’ll be able to implement quickly and start seeing results.
Here’s why this episode is for you, EVEN if you don’t “do” SEO.
- Without some type of keyword research, you don’t know whether the terms and phrases you’re using are helping or hurting you in the search engines.
- Working on your SEO a little at a time, you may see results in as little as 30 days but expect it to take several months to see large shifts. Highly competitive keywords can take months, or even years to rank for. Start with long tail keywords for the quickest traffic wins.
- You should only use 1 keyword phrase per page of your site. You don’t want to try to rank multiple pages for the same keyword phrase. This confuses Google, which will ultimately decide which page to rank or none at all.
- Review a few keyword research tools and decide which is best for budget and time. For a demonstration of any of the tools or help with using them, Inner Circle members can book a call with Sarah, our Inner Circle Ecommerce Coach, specializing in SEO. You’ll find her booking information in your classroom.
Links mentioned in this episode:
Ubersuggest: https://neilpatel.com/ubersuggest/
Keywords Everywhere: https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp
Google keyword Planner: https://ads.google.com/intl/en_ca/home/tools/keyword-planner/
Have you built your Sales Funnel yet?
If not, today I’m sharing a story that will make you realize that you shouldn't put it off any longer.
I’m sharing it because it’s relateable to new and experienced store owners.
I think THIS is the “reason” it’s hard to grow your sales. You don’t have a Sales Funnel.
Building a Sales Funnel must be a critical part of your work each month.
I want you to meet Renee Harris. She’s a long time Inner Circle Member with a successful shop that supports her family. She’s smart, resourceful, and she’s got a great business that pays her well.
Recently, business was getting tough for Renee, even though she’s a good Merchant.
Renee’s sales had been down over the past 2 years, and she was frustrated.
Every month, she felt like she was reinventing the wheel with new tactics she was using to try and get her sales back to where they had been. No luck.
She even came up with a bunch of new products to try and tempt more people to buy.
No luck again. Sales were flat.
So in January, when we released the new Sales Funnel training in the Inner Circle, Renee decided to jump in and give it a try. Even though she’s experienced, successful, and she already had a six figure store, she figured it was worth a try.
Once she built her Sales Funnel, Renee saw exactly what she had been missing.
Five months later, sales are up 28%.
Listen in to hear what Renee did to grow her sales.
This is a great opportunity to see the real numbers behind the scenes of a successful six figure store. I’m so grateful for Renee’s generosity. Her share will help a lot of store owners!
Mentioned links:
https://hardlotion.com/
https://www.bonjoro.com/integration/shopify
https://parenttheirpassion.com/
Related Episodes:
Podcast episode 162:
https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/
Podcast episode 147: https://thesocialsalesgirls.com/the-aha-moment-that-took-me-5-years-to-share-episode-147/
Podcast episode 153:
https://thesocialsalesgirls.com/move-the-needle-in-60-mins-episode-153/
Podcast episode 160:
https://thesocialsalesgirls.com/become-a-marketing-first-store-owner-episode-160/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
In this episode, Susan shares why it’s crucial for every store owner to focus on making their products visible to a large audience of people every month.
Most store owners have no idea that it’s possible to do this easily and for a very tiny budget and that you can actually track and measure the size of your audience.
You can start building your audience today, and in a few weeks, you’ll see significant growth.
If you need help, we’ll show you how to do it, step by step in our course, Ads Made Easy.
Once you start building your audience, you can turn your attention to building a Sales Funnel that is unique to your store. Each month, you can measure the number of people in your sales funnel from the audience all the way down to the point where people become buyers.
Implement this strategy, you’ll be able to understand why you're not reaching your sales goals, and even make a plan for steady, sustainable sales growth.
Links mentioned in this episode:
A Simple $10 Ad Strategy: https://thesocialsalesgirls.com/a-simple-10-ad-strategy-episode-92/
Ads Made Easy: https://classroom.thesocialsalesgirls.com/offers/Ud54Dg6U/checkout
The “AHA” moment that took me 5 years to share: https://thesocialsalesgirls.com/the-aha-moment-that-took-me-5-years-to-share-episode-147/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
A few weeks ago, I was in one of the small groups of clients I'm working with right now, and something happened that stopped me in my tracks. As I was listening to these smart, successful store owners tell me what’s going on in their business now, and what they’d like to accomplish this year, a lightbulb went off, and I thought, “oh my gosh, I remember doing this”.
When it happened, I knew I had to share it, because it’s something that we all get wrong.
If nobody points it out, we do it over and over.
It keeps us stuck.
Your time is your most valuable asset, and it’s critical that you spend it on the right work.
It’s easy to get caught up in the busyness of your business. Listen in and hear my simple process that will stop the spinning, and give you clarity on where to focus your time and energy.
Head over to the Episode Website (link below) to get the instructions.
Links mentioned in this episode:
Episode Website: https://thesocialsalesgirls.com/the-one-thing-even-smart-business-owners-continue-to-get-wrong-episode-174
Link to Reliable Revenue Page: https://thesocialsalesgirls.com/reliable-revenue/
Link to Mastermind Page: https://thesocialsalesgirls.com/mastermind-accelerator/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Is keeping up with Social Media a constant source of stress for you?
Do you feel like you should have a plan, but don’t even know what that even looks like? Are you wondering if all your effort is even worth it?
What if you had a plan that allowed you to have one meeting a month (with yourself or an assistant) where you decide what you’re featuring each week, and you could walk away with 4 weeks worth of posts and videos that are aligned with the promotions you have planned for email.
Today, I’ll show you how to make Social Media Easy AND how to do it in a way that has a measurable impact on your sales.
Listen in and learn:
What your Social Media Goal should be, and how to tell if it’s working
A simple tweak you can make that will have a big impact on your results
A framework that will make creating your content so easy that you can actually hand it off to a helper
Links mentioned in this episode:
This kiss of Death. Are you doing this? https://thesocialsalesgirls.com/the-kiss-of-death-are-you-doing-this-episode-155/
The Anxious Adventurer Podcast: https://www.mariposaskies.com/the-anxious-adventurer-podcast/
Mariposa Skies on Instagram: https://www.instagram.com/mariposaskies/
Learn more about our new course Social Media Made Easy: https://classroom.thesocialsalesgirls.com/offers/PtLkpup2
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Are you leaving money on the table?
In this episode Susan chats with our Inner Circle Ecommerce Coach, and email marketing expert, Claudia Howard about Abandoned Cart emails.
As a Coach and service provider in the Inner Circle, Claudia knows that most store owners are leaving money on the table by not taking the time to “supersize” their abandoned cart email flows.
In this episode, Claudia shares:
- The super conversion basics your emails might be missing
- The common mistakes with filter and settings that negatively impact your conversion
- How one tweak to your flow will result in more profit
Listen in as we share a surprising fact, and 6 tips that you can implement and start making more money today.
Links mentioned in this episode:
Listen to this podcast with details on how to avoid this sneaky little conversion killer.
Get it done for you by an Expert: https://www.storetasker.com/experts/claudia-howard
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
This little Mistake is a Conversion Killer
If you’re a store owner using Shopify, this is for you.
Recently I was talking with our Inner Circle Ecommerce Coach and Email Marketing expert, Claudia Howard. Claudia was sharing some abandoned cart strategies to make more money, and she said something that stopped me in my tracks. Listen in to hear about this sneaky little conversion killer, and then go check your shop’s settings.
Here’s what you need to know:
- This is part 1 of a 2 part series sharing abandoned cart strategies for all store owners to make more money, so listen to episode #172 next week
- This Theme specific setting is not recommended for most stores
- This setting can impact your overall conversion rate and abandoned cart conversions
Links mentioned in this episode:
Listen to this podcast with another “money making” tip from Claudia: #154
Get it done for you by an Expert: https://www.storetasker.com/experts/claudia-howard
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Are you ready for GA4?
Next month Universal Analytics will stop collecting data, and like it or not, we’ll all have to learn how to gather and analyze our data from GA4.
I asked our Google Coach, Leona Griffin to join me on the podcast today and give you some tips on what to expect when you start working with GA4.
Listen in as Leona shares the top 6 things you need to know about GA4.
Grab a pen. When we’re done, you’ll know the changes you can expect to notice in your data, and how you will apply them to the work you’re doing now.
Links mentioned:
Click here and register to watch this Workshop and Build your Sales Funnel.
GA4 TuneUp Package: https://www.sassycheetah.com/g4-tuneup
Link to website: https://thesocialsalesgirls.com/ga4-5-knowledge-bombs-that-will-calm-your-nerves-as-you-make-the-transition-episode-170
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
In this Episode, Kelli Meyer, the owner of Parisian Pure Skin Care, works with Susan to identify her priorities.
Kelli has a “to do” list as long as her arm. She’s feeling like all the tasks on her list are important, and she’s completely overwhelmed when she tries to decide where to invest her time.
Susan walks Kelli through her process to identify priorities and feel confident that she’s on the right track.
Listen for:
- The common mistake that will keep you feeling overwhelmed.
- The “aha”moment when Kelly identifies what her business needs now.
- Susan shares an extra little gem: The secret to conversion.
Use this simple process every time you feel “decision overwhelm”, and reach your goals faster.
Links mentioned in this episode:
https://thesocialsalesgirls.com/a-hot-tip-that-will-make-you-money-episode-154/
Here’s the process that I use to find the time to get big things done:
https://thesocialsalesgirls.com/how-to-get-big-things-done-my-little-secret-episode-49/
Grab the Guide, Emails that Sell here:
https://learn.thesocialsalesgirls.com/emails-that-sell-guide/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Are you carrying around a big list of tasks you need to complete, and feeling like you are always behind?
In this episode I’m sharing a process for slashing the items on your “To Do List” without creating even more stress about all the things you’re not doing.
Listen in and learn:
- Why a big “TO DO LIST” is the Kiss of death for people like us.
- The 3 step process to figure out what your Business needs right now.
- How to spend more time working in your zone of genius.
Episode website:
http://thesocialsalesgirls.com/slash-your-to-do-list-and-get-better-results-episode-168
Links mentioned in this episode: https://thesocialsalesgirls.com/how-to-have-more-cash-in-your-business-episode-164/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
In this episode, Susan shares a pricing strategy that most store owners don’t use.
Once you understand how it works, and start implementing it in your store, you’ll have the potential to be much more profitable. Most importantly, you’ll have a better understanding of how to pay yourself, hire help, and make your business profitable for the long term.
You’ll learn:
- Why you can’t afford to sell anything for $10
- A different way to calculate the selling price of your products
- How to make sure you get paid and have funds available to hire help
Listen in as Susan shares this pricing strategy, and explains how you can use it effectively in your business.
Episode page: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167
Links:
Video: https://thesocialsalesgirls.com/the-secret-to-getting-paid/
Podcast Episode 43: https://thesocialsalesgirls.com/forget-everything-you-think-you-know-about-pricing-and-be-profitable-episode-43/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
Recently I recorded a podcast episode about cash flow, and how Ecommerce store owners often don’t understand why they are chronically short of cash in their businesses.
After the episode was released several store owners reached out to me to share their struggles with cash flow. Some were looking for advice, but many just wanted to express their thanks for normalizing a topic that is embarrassing and often creates feelings of failure.
Karen Steuer is a long time client, and owner of Tangled Roots Herbal, a multi six figure business that includes a brick and mortar location and an ecommerce shop.
Karen has been struggling with cash flow for some time, and needs some advice. She’s at the point where she’s exhausted by the stress, and wants to solve her cash flow problem this year, even if it means that she needs to make some hard decisions.
I asked Karen if she’d be willing to jump on a call with me so I could have a look at her current situation and give her some recommendations about how she can create a plan to move forward with more cash in her business.
Karen has generously allowed me to share our conversation. We agree that any store owner can follow the process we used to check the financial health of their business.
Listen in to learn:
- How to find the cause of your cash flow shortage.
- Why cutting expenses is not a long term solution.
- The pricing mistake that will kill your business.
Plus, the steps Karen needs to take before she can be cash flow positive.
Links mentioned in this episode: https://thesocialsalesgirls.com/how-to-have-more-cash-in-your-business-episode-164/
https://thesocialsalesgirls.com/youre-probably-wasting-money-on-this-episode-134/ _______________________________________________________________________
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
Almost every one of us thinks about how to grow our sales every day. In fact, most Store owners have a sales goal in mind that will make them feel like they are successful.
But did you know that it’s possible to reach your “successful” sales goal and actually have even less cash on hand than when your big goal was just a dream?
Today on the podcast, I’m sharing why I think you should create a plan to scale your sales.
In this episode, you’ll see:
Why scaling your sales is the most profitable way to reach your big goals. What you must do before you can scale successfully. How you’ll know you’re ready to scale.
I’ll also give you some offer strategies that you can use to scale, and for inspiration, I’ll share some examples of stores that have offers that scale well!
If you enjoyed this episode, you’ll want to listen to Episodes 69, 111, and 112 to hear how some super smart clients created their scaling offer.
Included on all show notes: Episode Website: link to episode page
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
“Insightful, actionable, and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars, and select “Write a review”. Let us know what you find most helpful about the podcast!
It’s the embarrassing little secret that ecommerce store owners don’t like to talk about. Why do we always feel broke? It is so frustrating, embarrassing , and it causes us so much stress.
It’s important that we talk about it, because for most of us, when we get into a cash flow crunch it makes us feel like we’re failing, Like we’re doing something wrong.
It’s embarrassing, and it affects how we run the business.
Running your business when cash is tight is like trying to run your business wearing handcuffs.
It often leads to making poor decisions made out of a desire for a quick fix. It’s a tough problem to solve, and most of us suffer in silence. I want to share something with you that every store owner should know The truth is, many store owners don’t know that there’s a conflict between our sales goals and the real cost of growing a product based business. We’re wired to want to grow our sales, and we can learn how to do this. We teach this in the Inner Circle, and it’s the exciting part of business for most of us. But nobody teaches us the other side of that - most store owners don’t know that growth is expensive, and that it has the potential to strangle your cash flow and make it really hard to run your business. And the most important thing you need to know is that it’s preventable. And if you have a cash flow crisis, it’s fixable. Today we’re talking about why it happens - but more importantly, how you can fix it and become a cash flow positive store owner! Episode Website: https://thesocialsalesgirls.com/how-to-be-a-cash-flow-positive-store-owner-episode-164/
Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
Today I’m chatting with Sylvie Roy the founder of Eclair Lips.
Sylvie is sharing the story of how she used a templated event that she pulled from the “Get Sales Now” unit inside of the Inner Circle Classroom.
Last month Sylvie used the “Mystery Box” event (formerly called “ninja event). Her goal was to make some sales and get rid of some labels for products that she had discontinued.
You’ll love hearing how Sylvie used this event and ultimately had her highest sales day ever. In fact, her revenue for this event was more than last year’s entire Black Friday weekend revenue.
It’s a great story in itself, but the real story is about transformation.
When you hear what’s happened in Sylvie's business since January 2020, you’ll get clarity about managing your expectations for today’s results while being able to see what’s possible for you in the future.
The real lesson is in understanding your sales potential if you stay consistent and focused on a few marketing activities instead of jumping from “idea” to “idea”.
When you listen, you’ll learn:
- The reason that building an audience is the fastest way to scale
- Proof that Marketing is more important than product and pricing
- An example of how you can get sales fast, even if you don’t know where to start
- How to make “scaling” your sales possible.
You can visit Eclair Lips here: https://eclairlips.com/
Many Ecommerce store owners are surprised when they learn that they need a massive audience to keep growing and reach their long term sales goals.
It’s not uncommon for higher volume stores to reach millions of people every month. They’re highly visible.
Even when you’re a new-ish Ecommerce store owner, you’ll need to make yourself visible to 100,000 - 200,000 people every month in order to create awareness for your products.
It might seem daunting, but the truth is it’s not that hard, or expensive.
Brand Videos are one of the fastest ways to build your product awareness, get more traffic to your site, and make your business visible and memorable.
You might be thinking that Brand Videos are only for “big” businesses, and that you need a high production value, big budget video, but I know that’s not the case.
Every Ecommerce store owner should have a Brand Video. When you have a Brand Video, you’ll be able to use it to: →Attract the right people, by giving them a taste of what they’ll find on your site →Build a massive audience - for a tiny spend
Listen in as our Inner Circle Traffic Coach, Cathy Hayhurst shares a simple way to create your Brand Video then use it to build a massive audience.
Grab a pen, take some notes, and before you know it, your store will be visible, and your audience will be full of people who have a genuine interest in your products.
Have you heard of an SEO Funnel?
We talk about the Sales Funnel all the time, but we haven’t talked about how you can create an SEO Funnel. Until now.
Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising.
Most of us understand the sales funnel where we've got our cold, warm, and hot traffic filtering down the funnel to the purchase goal.
You can apply that same method of thinking to SEO.
Listen in as our Inner Circle SEO Coach, Sarah walks us through the steps. Start building your SEO Funnel, and build up more high quality traffic for free.
Get Simple SEO for Store Owners here: https://learn.thesocialsalesgirls.com/simple-seo-for-store-owners-guide/
Read the transcript of this episode here: https://thesocialsalesgirls.com/how-to-build-an-seo-funnel-episode-161
This episode is full of “aha” moments.
One of the most powerful things you can do for your business is to become what I call a “Marketing First” Store Owner. It sounds fancy, but really it means that you prioritize marketing over all the other “things” that take up your work hours. Today we’re talking about what a Marketing First store owner does - and how to stay on track I invited one of my favorite Inner Circle Members, Melissa Davies, to join me today. When I think of a Marketing First store owner, a picture of Melissa pops into my head. Melissa has generously offered to share her Sales Funnel with us, so you’ll get to see her actual numbers. We’re going to talk about her funnel - and why she does this work, even though she has a successful store, and she’s really good at marketing
Melissa shared her Sales Funnel numbers for the last 30 days, and when I saw what she was doing, my jaw dropped.
We talked about what she did to grow her audience and traffic massively since she’s been using the Sales Funnel, and then we talked about what her strategy should be to maintain these numbers.
We wrapped up with 1-3 action steps that Melissa can take right now!
The Sales Funnel framework works beautifully for store owners at all stages of business
I love it because it makes it easy to develop an effective action plan for each month.
You know exactly what your business needs NOW, and once you know, it’s easy to become a Marketing First store owner.
PS: I’ll help you build your own Sales Funnel for your store live on Zoom. Register for your spot now. It’s only $10, and it will change how you think about Marketing. https://classroom.thesocialsalesgirls.com/build-your-sales-funnel-workshop
What can I work on that will really move the needle in my business.
What’s the work that will get me closer to my goals, keep me on track, and lead to long term success?
This is the question that swirls around in almost every store owner's head - all the time.
For years we’ve been giving our Inner Circle Members the exact work they must do in order to get sales.
More often than not, their progress comes in baby steps, and sometimes that’s really hard to see. That’s when many people start to wonder if all their effort is having any impact on their results. And they shift gears or stop altogether.
It’s a problem
This year, we developed new training that solves that problem.
We’re teaching our Members how to build a Sales Funnel for their shops.
When you build your sales funnel, you actually get to see:
- How many potential customers are in your Sales Funnel
- Where they are on their customer journey
- The work you need to do to convert more people into buyers
- What your business needs you to focus on this month.
You are actually able to see what your business needs each month. You’ll do the work, and you’ll be able to physically see the impact of your work when you build your Sales Funnel next month.
Building their own Sales Funnel, and being able to see the big picture has had a massive impact for our Members. They’re focused. And they’re making more progress than ever before.
This training is so important that I knew we must share it with you.
Join us next month for a live, hands-on workshop. We’ll guide you through the process as you build your Sales Funnel.
You’ll leave knowing the big picture for your store, and the work you’ll focus on that will get you closer to your big goals.
You can register here. The cost is $10. Join us live, and come ready to work. A replay will be delivered to all registrants.
Link to register: https://classroom.thesocialsalesgirls.com/build-your-sales-funnel-workshop
Today I’m talking with my good friend Ciara Stockeland about how store owners like us can get control of our cash, understand our financials, and finally stop sweating about our cash flow.
I am a big fan of Ciara’s because she’s a long time Retailer turned Profit First Expert.
That’s important, because she understands inventory based businesses, and how common it is for us to struggle with cash flow because we are continually buying inventory or raw materials.
We’ve both seen too many smart store owners be stressed to max from continually juggling their cash. Even though it might feel like you’re failing, or “not good” at the money part, the truth is that managing your cash flow and profit is just a problem to solve.
And it is solve-able.
Listen in as Ciara and I talk about the strategies she teaches in her new book, Inventory Genius.
It might be the most valuable 20 minutes you spend this month.
Get your copy of Inventory Genius here: https://www.ciarastockeland.com/a/2147532113/2cz2f3cA
Get the Inventory Genius course here: https://www.ciarastockeland.com/a/2147521502/2cz2f3cA
Did you know that your Returning Customer rate is like a thermometer for your business? It helps you evaluate the health of your business, and when you understand this, you’ll use it to determine what your business needs right now. Last week, I shared how I’ve noticed that store owners often are unclear about two metrics that kind of sound like the same thing, but they’re not
Returning Visitors vs Returning Customers
On last week’s episode of the podcast, I shared that by focusing on your Returning Visitor metric, you can significantly increase your conversion rate. If you haven’t listened - you’ll want to go back and listen to episode 156
This week, I’m sharing how you can use your Returning Customer rate to understand what you need to focus on in order to grow your sales in a significant way. You can get the ideal benchmarks for Returning Customers, and some work to do. To help you understand why your Returning Customer rate is a big deal, I’ve boiled it down to these 3 points:
- Attrition. Eventually, even the best customers stop buying, and your pool of buyers will shrink.
- New customer acquisition. Are you bringing enough new customers into your business to [at minimum] replace the customers you lose each month?
- Are you bringing in enough new customers to create significant growth?
Go listen to the episode - it’s super short, and you’ll walk away with the knowledge that will give you the power to get unstuck and grow your sales.
This week I’m sharing a little tip that will help you see what you have to do at a glance.
There’s some confusion for many store owners around these two metrics.
We were talking about how to make a solid plan to grow your business, and I’ve realized that I need to clear it up.
This is helpful for every store owner - if you’re just starting, or if you’ve been growing your business for a while.
Here’s why this is important to you:These are important metrics for you to know because ONE will show you where you can put your focus and get more sales without spending more money
THE other is like a thermometer for your business - it helps you evaluate the health of your business, and when you understand this, you’ll use it to determine what your business needs
How to find your Returning Visitor % in Universal Analytics Go to: →Audience → Behavior → New vs returning → Set dates for last month - see where you land
Next week - we’ll talk about Returning Customers - and how you can use your metric as a thermometer to take the temperature of your business.
You’ll want to listen to today’s episode because it could have a big impact on your sales - so come join me and find out if you’re doing this thing that I think is the kiss of death.
I’m talking about asking people to make decisions and email marketing, and how you can get more people clicking through your emails and actually landing on your site.
For the last few weeks, I've been knee deep in calls. Office Hours with my Mastermind Group, and Strategic Planning Workshops with a second small group.
Here's what I've noticed, and why it's important to you: We have multiple products that we want to share with our audiences. Sometimes they have multiple variations, like colors, or they're bundled, or they come in different sizes.
And we want to make sure that our audience is aware that they have choices.
We want to increase the likelihood that they will make a purchase.
But here's what we don't realize - it takes only seconds for someone to be overwhelmed, and not be clear on what they might want.
They're probably busy, on their phone, and they decide they'll figure out what they want later - or they decide they're not interested enough to invest the time to get clarity.
So they leave - and as you know, most don't come back. Grab a pen, and take some notes. You’ll want to test this strategy for getting more clicks on every email you send!
I want you to meet Claudia Howard. Claudia is a Shopify and a Klaviyo Expert, and her 1:1 Coaching calls in the Inner Circle are in high demand.
Last month Claudia joined us at my Mastermind Retreat in Mexico. She was there to support our Mastermind members, and she taught us a few trick to make even more money with our emails.
When she shared this money making tip, I knew that we had to do a whole episode of the Podcast on her hot tip that will make you $$$.
Claudia’s favorite app for increasing store revenue is Reconvert.
What is Reconvert?
It’s a Shopify post purchase upsell app that shows an offer AFTER the customer has completed their purchase and BEFORE the thank you page.
Who is it for?
It’s for Shopify store owners that want to increase their revenue and average order value. It’s perfect for both new and established stores.
How it works
After installing the app there is a mega offer template with multiple offers. I recommend deleting multiple offers and using one offer.
Make it an irresistible offer. A no-brainer. For example, if your average order value is $75 then adding an item worth $25 for only $15 is a no-brainer.
Set Free Shipping for the offer as you’ll be adding it to their existing order to ship together.
Offers can be customized by cart value, customer tags, and products in the cart - and even exclude showing offers to customer groups.
Listen in to learn the 3 big reasons this is important to all store owners, and hear examples of how some of Claudia’s clients have used their post purchase upsell to grow their sales. Install it yourself (find it in the App store) or you can hire Claudia to get it up and running for you!
Reconvert App Set Up $249
https://www.storetasker.com/experts/claudia-howard
The package includes:
- Zoom consultation on creating the best offer
- Set up app
- Set up exclusion for VIP Club members (if applicable - the app doesn’t apply VIP Club discounts so we just exclude them from seeing an offer)
- Set up 1 Offer
- Integrate the app with Klaviyo and set up a signup form on the custom thank you page, eg Birthday Club signup form.
When I work with a client 1:1, there’s one question that’s almost always on my client’s list of problems to solve.
“Can you help me figure out what I need to focus on?”
As business owners, we’ve all felt the stress of having enough time to get everything done. We can’t make more time, and so every one of us is hyper aware of the fact that we need to spend our time on the right work. Work that moves the needle.
Most of us are so buried in the work of our business, it’s hard to “see” the big picture. It’s even harder to figure out what you can focus on that will get you results.
Last year, our Coaching team had a breakthrough, and we found a way to make it easy for everyone to figure this out, no matter what size their business is.
Listen in and hear how you can use your store’s data to get a snapshot of what your business needs you to focus on right now.
PS: If you’re tired of going it alone, and you’re ready to get the training you need, along with the support you need, join us in the Inner Circle.
GET STARTED TODAY
Meet Ann Chikahisa: Chikahisa Studio Ann is such a great example of what’s possible when you get focused and become a “Marketing First” store owner. She is a jewelry designer and sells her high end pieces to customers all over the country. When we met, Ann’s sales came exclusively from wholesale and in person shows. A few years later, Ann has grown high volume sales on her website, and created a community of collectors that anxiously await her new designs. Listen in and learn how she has scaled her sales and built this loyal following.
https://chikahisastudio.com/
Meet Christy Ross: Planted Places Christy has lots of proof of concept for her high ticket, super niched product. Now she’s growing a monthly Membership to educate and support the people in her niche. Listen to her best advice as she looks back at what she has accomplished and executes her strategy to scale her membership.
https://www.plantedplaces.com/
Meet Katie Boteler: Miss MonogramI often get asked if Makers can really achieve high volume sales. The answer is absolutely. Listen in as Katie shares her secret for scaling her sales even though she is the Maker in her business. Even though her advice is for Makers, every one of us could benefit by following her advice.
https://missmonogramkids.com/
Meet Jen Schlinder: Acorns and TwigsJen runs a super busy, high volume website for crafters. She’s focused on increasing her revenue without adding in more products. You’ll be inspired by how she’s doing just that!
Make some notes and get your wheels turning.
https://www.acornsandtwigs.com/
Meet Lisa Stice: Cherokee CopperLisa has grown her family’s jewelry business by leaps and bounds in the last 2 years. When I asked her how she’s grown her sales by so much in such a short period, she shared advice on how she decided to manage herself and later, her team. When I heard her advice, I agreed 100%. Grab a sticky note, write it down, and put it where you can see it every day!
https://www.cherokeecopper.com/
Meet Natalie Santini: Sew Hungry HippieNatalie’s business is growing so fast it’s hard to keep up. She sees tons of opportunities to grow her sales even more, but she simply does not have the time to implement. Here’s what I love about her - even though it would be fun to give some new ideas a try, she sticks to spending her time on the things that she knows grow her sales every month. Listen in to her rock solid growth strategy.
https://sewhungryhippie.com/
Meet Sam Gilhooley: Magnetix TherapySam has one of the business minds I know. I’m convinced that it’s been the key to her long term success. In fact, this strategy saved her business a few years ago. I love the way she positioned her advice - for newbies and veterans alike. Hear the story of how Sam was able to pay herself even though she couldn’t work for 15 months.
https://thesocialsalesgirls.com/do-this-and-disaster-proof-your-business-with-sam-gilhooley-episode-99/
https://www.magnetixtherapy.com/
Meet Lisa Hood: KheyleveLisa is our Unicorn! She’s grown her high volume skincare business without using any paid traffic. That’s a story for another day, because what I really want you to hear is how she has set a system to get lots of customers to refer their friends. She’s using her rewards program, but I want you to listen to the strategy because you could implement something similar without using rewards. Here’s why this is important to you: Lisa has the highest conversion rate I have ever seen Ever!
https://kheyleve.com/
Last week I had the luxury of escaping winter and going on a 3 day retreat with some incredibly talented, successful store owners. They’re all members of my Mastermind Accelerator program. It’s a very small group of 6 and 7 figure store owners. These women are already successful - There are 15 store owners in the Group, and the combined annual revenue of the members is close to $10Million. Even though they have learned what it takes to find their audience and get conversions, , different stages of business have different challenges - and we spend our time together working on strategy - to get clear on what each member wants to accomplish this year, and step by step plan to get there. Being in a room with these bright, thoughtful, generous, store owners was like having a panel of experts take a look at your business, and give you feedback and suggestions based on their real life experiences. It was so good. Every one of us agreed that we wouldn’t be where we are today without the support of other successful store owners who have shared with us over the years. When I was thinking about how we could pay it forward, I thought it would be amazing if you could hear from the women in the room - in their own voices Meet Shannon Cates: Birdmoss
A little less than 2 years ago, Shannon decided to do a hard pivot and close the business that was not scalable and completely drained her energy. She gave herself permission to turn an interest into a passion, and the birdmoss subscription box was born. In less than 2 years, Shannon has 800 monthly subscribers who get a glimpse of a magical world when they receive their box each month. I believe that one of the reasons Shannon has grown her box steadily is how she has removed the biggest barrier to getting a sale - the waiting. Listen and discover Shannon’s genius!
https://birdmoss.com/products/birdmoss-box-monthly-subscription
Meet Amanda Sheets: High Cotton Ties
Amanda Sheets bought her business, High Cotton Ties a few years ago. Last year, she made big progress and came close to doubling her sales. Hear her best advice for all store owners, no matter what stage you’re at!
https://www.highcottonties.com
Meet Bethany Wyslomerski: Rubi and Lib
I’ve known Bethany for years. She’s incredibly successful - and humble. But the Truth is, she’s running 2 online businesses, and managing a team, and she makes it look easy. Her tip is all about free money. I love it, because this is a strategy that scales as you grow Grab a pen and listen in:
https://rubiandlib.com/
https://apps.shopify.com/navidium-shipping-protection
Meet Michelle Smith: Mama Suds
She's so smart! Michelle shared a game changing strategy with us at our retreat, and I love her tip - because it’s such solid long term advice that keep you on track and focused.
https://www.mamasuds.com/
Meet Pam Rodgers: Stella Chroma Pam runs a six figure company, she’s a Maker, and she’s a full time Nurse Practitioner.
Listen to hear her strategy for getting it all done, while growing a six figure revenue stream.
https://www.stellachroma.com/
Meet Sylvie Roy: Eclair Lips Sylvie’s sales have skyrocketed in the past 12 months. A year ago, she was up to her elbows making lip balm. Now she’s free to focus on marketing. Today, she’s got a team. Lear how she fast tracked the training, and is setting her team up for success as they grow.
https://eclairlips.com/
Meet Renee Hill Wood: The Comfort Company Renee has a high volume store, with a long history of success. She has more organic traffic than anyone I know, and a solid conversion rate. She’s a former Social worker, and I love her advice about success
https://www.thecomfortcompany.com/
Meet Tina Bar On is a Coach in the Inner Circle
Tina leads our member success team, and, like you, she’s an ecommerce store owner. She’s on about 50 coaching calls every month, so she has a front row seat to see what’s working for store owners now. Grab a pen - you’ll want to take some notes.
Today I sat down with long time Inner Circle Member Crystal Lovelle. Crystal is the Founder of https://www.littleblackboxbakedgoods.com/
Besides having an amazing website, Crystal is super smart and a strategic thinker, so when she posts in our group, I listen. A few weeks ago, I asked our Members to share their wins, and Crystal reported that her online sales are up 82% this year. Given that it’s been a tough year for some, I wanted to know more - and Crystal gave us all a breakdown of what she had done to get those sales. I thought it would be great to share on the podcast. But when we started chatting I realized Crystal had even more to share. In 2022, Crystal decided to prioritize applying for Grants, both for cash and education. And the outcome was amazing. In total, she got 4 Grants. It was a game changer for her. Listen in and hear: Crystal’s process for finding Grants
The strategy she used to apply for grants quick and easy
How she turned a $5200 grant into a lasting increase in sales. You don’t want to miss this episode - it’s pure gold. Here’s the post that started our convo
My friend Bonnie is a well known Artist and Educator. She’s a (famous) Surface Pattern Designer.
I can spot her work a mile away. She’s memorable. I teach people how to grow their online sales, so when I realized that Bonnie and I have several clients in common, I was a little surprised.Why are product business owners learning Surface Pattern Design?
And then I had a lightbulb moment. I’m so inspired by what it makes possible for us.When you listen to this conversation I had with Bonnie about surface pattern design, you might hear my head exploding with ideas for people like us.
We could create products with a higher perceived value.
We could create a product that is exclusive to us, wildly profitable, and scalable.Our businesses, and our products could become memorable, and that’s more valuable than any ad you’ll ever run.
PS Want to know more?Bonnie is hosting her free Workshop, Secrets to Success in Surface Pattern Design
The workshop starts on February 13th, and it’s available to you until March 1st.
Register here, it’s Free!
Here’s a link: https://www.bonniechristine.com/a/2147528551/R4s7AdDz
This week I’m doing something a little different on the Podcast. I’m going to give you one strategy a day for 5 days in a row. It's a strategy that will get you closer to creating predictable, reliable sales every day, week, month. All year round.
Each episode is super short - and I’m going to give you one thing to do each day.
At the end of the week, you’ll be 5 steps closer to being able to count on the sales you want every day, whether you’re just starting out, or you’re looking for significant growth this year.
Today I’m giving you work to do that will help you get more returning visitors to your site.
Do it, and you’ll plug some holes in your leaky bucket, and you’ll be on your way to increasing your Conversion Rate.
Before we dive in, let’s talk about something important
When it comes to returning visitors, frequency, and recency are important.
Frequency is the number of times someone visits your site, and recency is the time in between visits.
And what you need to know today is that your goal is to get multiple visits in a short time period.
When you do that - you’ll massively increase the chances that person will buy
If you think about your own behavior, you see why that happens. You see something you like, and then you visit it a few times. You might even show friends, but the more you visit, the higher the likelihood you’ll buy.
Today, I’m giving you work that is designed to get your web visitors back to your site multiple times in a short time frame.
Here’s what you’ll do:
- Decide on a day of the week that you’ll commit to sending an email campaign.
- It doesn’t have to be a sale, or a special offer, but it does have to give the recipient a reason to click through to your site. The easy way to do this is to create a knowledge gap. Start a story in the email, and finish it on the product page. Even if it’s simple like telling the reader about a new product and giving them a call to action to click and see all the colors.
- Send that email to your list on the scheduled day.
- On the next day - change the subject line, and resend the email to everyone who didn’t open the first day.
- Do nothing on the 3rd day
- On the fourth day, resend the very same email to everyone who opened or clicked. You might need to get over yourself. But do it. It’s the money email.
Do this consistently every single week. That’s it. Do it for a whole year, and next year, you’ll have a different business!
One last thing: if you’re struggling for email ideas, I can help you.
Head over to the show notes and grab our Guide, Emails that Sell.
It’s full of real emails that sell. They were created by our Inner Circle members - real store owners like you.
You’ll get to see the exact email, the results, and why it works. It will inspire you, and give you lots of ideas to get your own weekly campaigns up and running.
That’s it, thanks so much for joining me. I’ll see you back on the Podcast next week!
Grab your copy of Emails that Sell here: https://learn.thesocialsalesgirls.com/emails-that-sell-guide/
This week I’m doing something a little different on the Podcast.I’m going to give you one strategy a day for 5 days in a row.
It's a strategy that will get you closer to creating predictable, reliable sales every day, week month. All year round.Each episode is super short - and I’m going to give you one thing to do each day.At the end of the week, you’ll be 5 steps closer to being able to count on the sales you want every day, whether you’re just starting out, or you’re looking for significant growth this year.Today I want to talk about your numbers.
Here’s a truth bomb: Numbers don’t lie. You already know that, right?But what you might not know is that you can use your numbers to control your sales.You can use them to see what’s working in your business. Identify opportunities. You can even use them to problem solve. To figure out why you’re not getting the sales you want.Once I stopped being afraid of my numbers (I failed 11th grade math back in the day)
I became a better business owner. Less emotional, and more strategic.
Here’s what I decided - I was going to track and measure my numbers every week. Because I knew that when I track results I focus, and when I focus, I can create real transformation.And I decided that I would only track metrics I could control. Doing that would give me the best focus and clarity
So here are the metrics I track each week. I call them my key metrics, because they control my sales.
Write this down
- Traffic
- Conversion rate
- Average order value
Those 3 numbers control your sales.
It starts with traffic - how many web visitors you get
Conversion rate - the % of web visitors that place an order
Average order value - the average amount each buyer spendsTraffic x Conversion rate x Average Order Value = salesYou can control your traffic - Supplement existing traffic with paid trafficYou can control your Conversion Rate - Create more returning visitorsYou can control your Average order Value - Add an in cart upsellSo here’s what I want you to do
- Get a spreadsheet
- One line for each week this year
- One column for: Traffic, Conversion rate, Average Order Value, Returning Visitor %
- Fill it in every Monday morning
Skip to the next episode - I’ll give you some work to get you on track for Reliable Revenue
This week I’m doing something a little different on the Podcast.
I’m going to give you one strategy a day for 5 days in a row. It's a strategy that will get you closer to creating predictable, reliable sales every day, week, month. All year round.
Each episode is super short - and I’m going to give you one thing to do each day.
At the end of the week, you’ll be 5 steps closer to being able to count on the sales you want every day, whether you’re just starting out, or you’re looking for significant growth this year. Today I want to talk about Conversion - and what I see as the secret to Conversion And even though you may have heard me talk about this, you might not have fully onboarded it yet. And I don’t hear the “Experts” talking about this, but in my mind, it’s the #1 way to set yourself up for conversion.
So here it is: Returning Visitors - people who have visited your site 1,2,3, or more times, are at least 2x more likely to make a purchase than people who only visit once. Think about it - how many times do you see a product on social media, go to the website, and immediately make a purchase. Not often, right? You might bookmark it - or take a picture of the item, but for most of us, 9 times out of 10, if we’re on Social Media, and a product catches our attention, we are just starting the customer journey.
Here’s an example: Recently I saw a store that had a conversion rate of 1.2% But when we did a little digging, we saw that new visitors were only converting at .7% And returning visitors - they were converting at 3.45% - almost 5x the new visitor rate
Less than 1 of every 100 first time visitors made a purchase More than 3 of every returning visitor made a purchase
Most store owners put up to 80% of their marketing investment [time and $] into getting traffic. Paid traffic is expensive, but necessary. It’s normal for paid traffic to cost between .10 and .75 a visit. And we simply don’t do enough to bring those new visitors back to our shops.
They slip away - and the time and money you spent to get them to your site is lost. It's a leaky bucket.
11% of the traffic was returning visitors in my example store.
We teach our clients to aim for 30% of their total traffic should be made up of returning visitors.
Can you see what would happen if the store owner in the example could get her returning visitor traffic up to 30%? Her sales would skyrocket.
Here’s what I want you to do. Go look at your numbers. What % of your traffic is returning visitors?
Here’s how you find it:
Go to Google Analytics
- Filter for the last 30 days
- Click on “Audience’ - a sub menu will open
- Click on “Behavior”- a sub menu will open
- Then click on “new vs returning”
Grab your data, write it down, and ask yourself this: Am I doing enough to get back to my site multiple times?
Keep listening, I’ll tell you how to get started soon.
This week I’m doing something a little different on the Podcast.I’m going to give you one strategy a day for 5 days in a row.
It's a strategy that will get you closer to creating predictable, reliable sales every day, week month. All year round.Each episode is super short - and I’m going to give you one thing to do each day.At the end of the week, you’ll be 5 steps closer to being able to count on the sales you want every day, whether you’re just starting out, or you’re looking for significant growth this year.Let’s start today with the thing most people miss.They’re not getting their products in front of enough people.In fact, they don’t even know how many people they are getting their product in front of.That’s where the problem starts. They might feel “invisible”, and not know what to do about it.
In the last episode, I used the example of a huge outdoor craft fair with 10,000 people walking around. The 10,000 people is a good demonstration of a physical audience- If you had a booth there, a person at that craft fair was likely to have some slight awareness of your product - in passing. They might have seen you
And some of them [1-2%] will actually stop at your booth and look around.
In the physical marketplace - that’s your traffic - they are interested in what you have to sell
We all get that - because if it’s a rainy day and there’s nobody at the outdoor craft fair - we acknowledge that there was no audience - it was “dead”. That’s why you didn’t get sales.
But what most online store owners miss is that selling online isn’t much different.You need an audience - and it should be big. These are people that have some awareness of your product - they’ve seen you - even if it’s just in passing.
And we know that this audience needs to be a good size - because only 1-2% are likely to stop by your website. They’re your web visitorsAnd if you might know that only 1-2% of your web visitors become buyers.So if you don’t do the work to build and become visible, you’re skipping a step
And when I talk to store owners that aren’t getting the sales they want - this is almost always a step they’ve missed.So here’s what I want you to do.I want you to go to all of your social media platforms and write down your total 30 day reach.Add it up - that’s your audience. If you’re looking for Reliable sales of 1-2 a day, you want to have an audience of 100k - 200k
It sounds huge, I know, but if you’re not there, I want you to know you can get there fast, and it won’t take much time and money - we teach this in the Inner Circle
Go find your number - write it down - it doesn’t have to be exact, don’t stress
Once you have it, you’ll know. Less than 100k over 30 days, you need to focus on building your audience and getting traffic to your site before you can get reliable sales every day.
Get off the emotional rollercoaster
This week I’m doing something a little different on the Podcast.I’m going to give you one strategy a day for 5 days in a row.
It's a strategy that will get you closer to creating predictable, reliable sales every day, week month. All year round.Each episode is super short - and I’m going to give you one thing to do each day.At the end of the week, you’ll be 5 steps closer to being able to count on the sales you want whether you’re just starting out, or you’re looking for significant growth this year.Let’s start by getting you off the emotional rollercoaster
You know what I mean - it’s the way you feel.
you have a couple of good sales days, and you feel good about your business. You’re energized, you start thinking about all the possibilities, the things you’ll do to sell more and grow.And then you’re hit with a few days in a row where your sales are terrible. You find yourself checking your site to see if it’s working. You feel anxious, and it might even be hard to focus. You wonder what you’re doing wrong, and you might even feel like quitting.
It’s harder than it should be.Sound familiar? It happens to all of us. Even store owners with 7 figure businesses.Here’s what you need to ask yourself:
Do I have Proof of Concept?Have people (who I don’t know) bought my products for the price I ask, either in person, or on another platform like Etsy or Amazon.And if you have buyers - you have proof of concept. People want what you’re offering, and they’re ok with the price.So the reason you’re not making the sales you want is not your product, or your price, or the color of your buy button.Because if you have proof of concept, eCommerce is a numbers game.You’ll almost always be able to find the problem in your numbers. Even if your website isn’t perfect. As long as it’s not broken, and you have good images, your first problem will likely be found in your data.Here’s what we know:1- 2% of the people who are in your audience will come to your site and look around
(that’s average)
1-2% of the people who come to your site (your traffic) will make a purchase
Let’s think about it this way - Let’s say you’ve got a table or a booth at a big craft fair or festival. Let’s say there are hundreds of vendors.And there are 10,000 people walking around - it’s a huge area with lots of choices (like the internet)How would you feel if 200 people came to your booth and 40 people bought that day - would that be a good day? But what if you were at that same craft fair the next day and there were only 100 people walking around. And only 2 came to your booth and you sold nothing.
Would you think there was something wrong with your product, your price, or your booth?Or would you say it was “dead” and that’s why you didn’t make sales?So that’s your work today - figure out if you have proof of concept.Have you sold your product at the regular price to people you don’t know?If the answer is yes, you can move forward.If it’s no - Your next step is to find a way to get proof of concept.
Come behind the scenes with me as I share my most recent “aha” moment.It’s a simple concept, but it’s an incredibly powerful way for us to:
- Visually see the status of our marketing and monitor it every month
- Know at a glance what we need to focus on
- Understand how we can set ourselves up to sell more every month.
Here’s the Sales Funnel Graphic I promised you I have to give our Ads Made Easy Coach, Cathay Hayhurst credit for sparking this idea, and a big thanks to Tina Bar-On, our Member Success Coach, and Kelly Barth for creating this training for our Members.
Wouldn't it be amazing to double your sales without having to go out and spend a bunch of money on ads? Meet Michelle Smith, the founder of https://www.mamasuds.com/
Michelle has grown her business like many of us do. She started at home, and step by step she’s built a solid online business with multi six figure sales, employees, and a great income for her family.She’s done a lot of things well. But until last year, she’d never implemented Reliable Revenue in her business.Even though she’s been an Inner Circle member for years, the time wasn’t right.She was so busy working “in” her business, that she hired some help to look after emailing her list.
In March of 2022, Michelle committed to Reliable Revenue, and started implementing right away. Even though she was worried about sending more emails, she followed the instructions and just “did it”.And something amazing happened. Within 2 weeks, her sales from the emails she sent paid for her Reliable revenue program fee.In fact, in March off 2022 Michelle doubled her email sends, and increased her sales from email by 8X. In April, as we were finishing the course, Michelle doubled her email sends again, and doubled her sales from emails again. Michelle was incredibly consistent all year, and by November, she had more than doubled her email sends again, and once again doubled her sales from email. Here’s what else happened:Even though she’s sending more emails than ever before, Michelle’s open rate and click rates are higher than they were before Reliable Revenue.
Michelle realized that she’s really good at email. In fact she’s really good at marketing her business. So good in fact, that late in 2022, she hired enough help that she’s no longer working “in” her business. Instead, she works “on” her business. And that means she’s finally able to take time away without falling behind in production and shipping.
In a year many business struggled, Mamasuds had it’s best year ever in 2022.
Listen to the episode to hear:
- The Reliable Revenue send strategy that can double your sales from email.
- How to keep more of your subscribers engaged.
- How you can get better open and click rates.
Don't miss your chance to learn how you can create more sales without spending more money.Join Susan for our Reliable Revenue Workshop.You’ll use your data to build your Reliable Revenue marketing plan.For only $15 you leave with a list of work you can do next month to get on track to have your best year yet. Link for workshop: thesocialsalesgirls.com/rrw
We all want predictable, Reliable Revenue, right?
When I ask clients what they’d like to change in their business, the answer I hear most often is that they want reliable sales - or sales they can count on every day
I get it. When you don’t have reliable revenue, it’s hard to plan. You’re afraid to spend your cash, because you’re not confident that you’ll earn it back quickly
So you put off investing in inventory, hiring help, and even in your own education because you’re “waiting” to crack the code and finally be able to count on your sales.
When you do have “sales you can count on”, that’s when you have Reliable Revenue.
And suddenly, you have breathing room.
- You can step back and decide how you’ll grow your business
- You can invest in Inventory, team, education, salary, even a vacation
- You get some headspace back - because you’re not doing backflips every month to get sales
The biggest benefit of all is confidence
Confident that you’re on the right track
Confident in your ability to grow your business
Confident that you’re not one bad month away from disaster
When you’re confident - you’re a better manager, and you’ll build your business strategically instead of chasing tactics to get sales.
This is how I like to define Reliable Revenue: It’s when you start getting sales that aren’t a result of any big activity. You don’t always know where each sale came from, and you don’t often recognize the name of the customer, so you go looking to see where the sale came from.
And what you realize is that these sales are the result of the systems you have put in place, and the work you do consistently.
At first, reliable sales start coming in monthly, then weekly, and later it’s daily.And that’s when everything changes
Even though it might seem hard to set yourself up for RR, I want you to know it’s completely possible. And in fact, you can set yourself up to get RR even when you’re new, and you don’t have it all figured out
So, how do you set it up?Listen in, I’m going to break it down for you.
Ready to make your Reliable Revenue Plan?
Here’s how you can start:
This month, we’re running an interactive Reliable Revenue Workshop. Our monthly Workshops are usually for Inner Circle members only, but because this work is so important we are inviting everyone in our audience to work on this with our help.
You can attend a session live and get the self study video for only $15
Register for your Workshop here: https://classroom.thesocialsalesgirls.com/reliable-revenue-workshop
Here’s what you’ll do in the Workshop:
- You’ll start by figuring out where you are now. We’ll show you what sales you can expect based on your current data.
- You’ll set up your sales funnel - and we’ll show you how to monitor it each month
- You’ll learn how to Implement Reliable Revenue Strategies
- You’ll walk away with clarity on how to get predictable, reliable sales, and you’ll be ready to work on strategies to fill your sales funnel.
Don’t miss your chance to start the year with a plan - you don’t have to reinvent the wheel. You’ll work your plan consistently, and build your sales month over month.
2022 brought some big changes for us Ecommerce store owners, and I think it makes sense to start this year off by sharing what’s been working to grow sales, what’s NOT working, and what’s super exciting for Ecommerce store owners in 2023.
I’ve been working in eCommerce for 12 years, and for more than 6 years, I’ve been sharing what’s really working for people like us - we’re entrepreneurs, we don’t have huge budgets, or huge teams - we’re building our businesses on solid foundations - step by step
Here’s something that will inspire you:
More of our Inner Circle members are finding success than ever before.
With every year that goes by, we have more and more members who are reaching beyond 6 and 7 figures, paying themselves well - and even creating wealth in their lives by selling their companies.
So today I thought it would be valuable to share what I see from inside the Inner Circle. What our members have struggled with this year
The tactics that our members are using to grow their sales
What’s emerging as the biggest opportunity for us in 2023
Grab a pen, and listen in as I share all the details.I’ll even give you a simple strategy to get a head start on the big opportunity of 2023.
Last thing:
As I look back on how the Inner Circle has grown and changed over the years, I’m incredibly grateful to work with our team of Mentors and Coaches. They are successful Ecommerce store owners who use the strategies we teach. They’re on the front lines doing the work.We’re in a great position to help even more store owners this year.I want every one of you to get the help you need, so we are inviting our podcast listeners and email subscribers to join us for the Inner Circle training this month.We’ve never done this before - but this lesson is super important.
We’re teaching our members how to create predictable, reliable sales every month of the year.
This is a plan everyone can create, no matter what stage your business is at - because you're going to use your own data to build it.
You can get a seat at the live workshop + the self study version for just $15.
When you join us, you’ll walk away with your own plan for sales you can count on, AND you’ll be clear on the work you need to do to move the needle.
Grab your seat here: https://classroom.thesocialsalesgirls.com/reliable-revenue-workshop
Inner Circle Members - don’t pay for this training. Check your email for your code to register at no charge.
This week I’m sharing 3 things to do this week.
You might be relaxing this week, but here’s the good news:
This 3 part exercise can be done in your pajamas AND it will make you more likely to have a successful year in 2023.
Here’s what you’re going to do:
- You’re going to take a snapshot of where you are in business, right now
- You’re going to think about exactly where you want to be in business a year from now
- You’re going to identify the “changes”, and put them in order of priority
And as you do this, you’ll be able to see what you should focus on to get the results you want.
This is an exercise I do every year. It helps me get clear on what I really want, and actually, see where I need to focus so that I reach my goals.
Give it a try. It’s simple and fun. You’ll see what’s possible for you!
Have you ever thought about selling your business?
Even if you’re not ready to sell your business right now, you’ll want to listen to this episode.
Today I’m sharing a conversation I had with my good friend Ciara Stockeland.
Between us, we’ve sold 5 of our own businesses, and helped several others sell theirs too.
We’re sharing what’s possible, so you’ll want to grab a pen and take some notes.
Listen to hear:
- Where you are most likely to find a buyer for your business
- What’s most important for you to take care of before you sell
- How you can get started
Not seeing the results you want yet?
Come spend 40 mins with me and I’ll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday
When I was thinking about what I could share with you that would set you up to start the year strong, I knew that this one exercise is what changed everything for me in my business life.
As you glide into the Holidays and prepare for a new year, I know that taking the time to do this is the best gift you can give your business. It will set you up to eliminate overwhelm and get clarity on your focus. Listen to the episode, and then come do the work below! Here are the questions you need to ask yourself: Current status of my business:
- What is my exact revenue for the past 12 months?
- What exactly have I paid myself in the last 12 months?
- What is working in my business now?
- What is not working in my business now?
- How many days/hours am I working each week?
- Is my business profitable?
12 month vision of the status of my business:
- What exactly will annual revenue be?
- What exactly will I pay myself?
- What exact problems will be solved?
- What exactly will my focus be?
- How many days/hours will I work each week?
- What will my profit be?
Next Steps: The $500/hr job you’re not doing: https://thesocialsalesgirls.com/the-500-hour-job-youre-not-doing-episode-110/
When I was thinking about what I could share with you that would set you up to start the year strong, I knew that this one exercise is what changed everything for me in my business life.
As you glide into the Holidays and prepare for a new year, I know that taking the time to do this is the best gift you can give your business. It will set you up to eliminate overwhelm and get clarity on your focus.Listen to the episode, and then come do the work below!Here are the questions you need to ask yourself:Current status of my business:
- What is my exact revenue for the past 12 months?
- What exactly have I paid myself in the last 12 months?
- What is working in my business now?
- What is not working in my business now?
- How many days/hours am I working each week?
- Is my business profitable?
12 month vision of the status of my business:
- What exactly will annual revenue be?
- What exactly will I pay myself?
- What exact problems will be solved?
- What exactly will my focus be?
- How many days/hours will I work each week?
- What will my profit be?
Next Steps: The $500/hr job you’re not doing: https://thesocialsalesgirls.com/the-500-hour-job-youre-not-doing-episode-110/
We’re wrapping up the busiest time of the year.
As I’m recording this our members are posting breakdowns of their Black Friday events - and sharing their results.
And I was reminded of 2 things:It’s always a numbers game.
Your results are always a product of all the work you do - year round - not just in the fourth quarter.You have more control over your results than you think. I promise you. But be gentle with yourself, because it takes time to learn how to grow your sales online.
So here’s what I want you to do:
- I want you to flip your thinking about the value of quick wins vs playing the long game.
- Let’s go back to basics.
This week, I’m bringing back an episode that I recorded early in the year. It is the most played episode of 2022, and it’s even more relevant today
Over the next few weeks – I will share what’s working now to get more sales- for our members and for me.
Today I’m encouraging you to think strategically about your business.
I’ll tell you how. It’s not so hard!
Not seeing the results you want yet?
Come spend 40 mins with me and I’ll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday
In this episode Claudia Howard is walking us through a sneaky little tactic that will 2x the number of emails you collect on your site. And you can do it without driving any more traffic.
It’s a Gated Page.
It sounds fancy and technical, but it’s not really.
In the episode, we’re talking about how you can create a full screen pop-up to “gate” a Page or Collection. One of the easiest Collections to use for this strategy is a “Sale” collection.
Here’s how it works:
When web visitors click on your “Sale” collection from the navigation, any visitors who are not on your email list will see a full page pop up that tells them this collection is “Reserved for insiders only. In order to see the collection, they need to enter their email address.
Once they submit their email, the pop-up disappears and the collection is reveled.
Here’s why it’s important to you:
First, you don’t have to offer a discount to get a new lead. The hook is “exclusivity”
But here’s the best part:
These visitors have high purchase intent. It’s not unusual for the submit rates on this pop-up to be double the submit rates on your discount pop-up.
And these new subscribers are Buyers. Claudia sees this list of subscribers convert at 16% - 25%!!!
It’s a strategy that you can use too.
Grab a pen, and listen to the episode. You’ll get step by step instructions so you can set it up too, and I share ideas that will open your mind to how you can use a Gated page on your site.
https://www.storetasker.com/experts/claudia-howard?ref=socialsalesgirls
There’s one thing I recommend you do now to get more sales, and it’s time sensitive! But the truth is that this is something you should do every month, to grow your sales, and make your business stronger.
I’m talking about taking some time to focus on converting the unconverted.
In plain language, I want you to acquire some new customers this month.
The weeks between Thanksgiving and the end of the year are your best opportunity to get the non buyers on your list to hit that buy button and check out. Here’s what I think you should do:
- Decide on the date you’ll ship before Christmas.
- Figure how many weeks you have between today and your last shipping date
- Choose a product to feature each week
- Build a segment of people who are on your list and haven’t purchased. Name it “non buyers”
- Create a personal email, from you for each product
- Listen to the episode for tips on the subject line and email content (it’s easy and compelling)
- Include your “last day to ship” in big, bold text. This is your reason to buy now.
- Send the email 3 times during the week. Here’s the strategy
-->Day 1: Send the email to your “non buyers” segment
-->Day 2: Change your subject line and send the same email to everyone who did not open
-->Day 5: Send the same email to everyone who opened or clicked, but didn’t buy.
This is a simple, repeatable strategy that you can use every single month to acquire new customers. Create a reason to buy using scarcity, urgency, or exclusivity, and you’ll be all set!
Not seeing the results you want yet?
Come spend 40 mins with me and I’ll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday
It’s no secret that 2022 has been a more challenging growth year for those of us with ecommerce stores.
Many people who had established stores when the pandemic hit were well positioned to take advantage of the shift in purchase behavior and even though there was a period of uncertainty, at the end of the day, most stores had a solid 18 months of growth.
More customers buying more stuff.
This year I’m hearing from many store owners that business is hard - not all store owners, but many established stores are working harder than before to maintain their sales, or even get fewer sales each month.
In this episode, I’m going to share the cause of this - from my experience, and then I’m going to send you off with some instructions, so that you can
1) Take a look at your situation
2) Determine your “best” next steps
I get to see a lot of Shopify dashboards, and dig around behind the scenes of lots of successful stores.
And when someone tells me business is tough, and they’re doing all the things - they haven’t changed their marketing, but they’re just not getting the results they used to get, I can pretty much tell them what the problem is.
Listen in. I’ll tell you how to assess your store, and give you your best next step to get back on track.
Not seeing the results you want yet?
Come spend 40 mins with me and I’ll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday
There’s something I want you to check today. And even if you’re not feeling like sales are slow, you might not be taking advantage of this opportunity to get more sales.
Most people aren’t.
When you feel like your sales are stagnant, there is one thing I want you to check.
Traffic - specifically traffic quality. Once you’ve hit that magical 3000 web visitors/ month - you need to maintain it, but there’s a huge opportunity to get more sales without spending more money or trying a new tactic. Here’s a fact: People who visit your website multiple times are 2x more likely to buy than people who visit for the first time. Let’s think about 2 stores that each get 10,000 web visitors a month. Store 1 has 10K visitors, and 70% of those visitors are first-time visitors and 30% of those visitors have visited at least 2x. Store 2 has 10K visitors, and 90% of those visitors are first-time visitors, and 10% of those visitors have visited at least 2x.
For simplicity, let’s say that both stores have the same conversion rate. First-time visitors convert at 1% Visitors who have visited at least 2x convert at 2%
Store 1: 7000 x 1% = 70 orders
3000 x 2% = 60 orders
Total 130 orders
Store 2: 9000 x 1% = 90 orders
1000 x 2% = 20 orders
Total 110 orders
This a stat that you’ll find in Google Analytics, Go to Audience → Behavior → new vs Returning → Filter - 90 days. Look at your % new visitors and your % returning visitors. Look at your conversion rate for new visitors and compare it to returning visitors.
How to improve your returning visitor rate, Most important: Consistency. You don’t have to do something new
- Consistently post on social media, giving people a reason to click2) Build warm audiences and retarget them consistently at a low budget
- Email your list every week and make you give them a reason to click
- Prioritize list building - measure # of new contacts every week. Give it a try. I promise you. You’ll see results. Here’s a Link to Podcast Episode #92 A simple $10 ad strategy: https://thesocialsalesgirls.com/a-simple-10-ad-strategy-episode-92/
Grab your copy of “Emails that Sell” here: https://thesocialsalesgirls.com/136
Listen till the end to hear Sile’s sales results!
Do you ever talk yourself out of running an event to get sales because you have a whole list of reasons why it won’t work for you?
“Susan Bradley, thank you for the amazing training”
My Secret Sale kicked off at 7am this morning and I've already got €376 worth of sales. I know that doesn't sound like much to many of you but that's literally the most I've made in months, and my email list is teeny tiny. Doing this one event has grown my list from 17 to 40.
Sile (pronounced Shelia) joined the Inner Circle a month ago, and she’s just learning to build her audience and get traffic to her site.
We all need sales, even when we’re starting to grow, right?
Sile grabbed a lesson from “Get Sales Now” in her classroom and implemented it fast using the scripts and templates that were provided. She got her event launched, grew her email list, and had an incredible boost in sales.
You can see Sile’s site here: https://www.thefragrantnest.ie/
Recently, I had an eye opening experience that flipped my thinking about being busy.
About 5 minutes later, I had an “aha” moment when I connected the dots and realized how much money we waste in our business when we operate in a constant state of busyness.
In this episode, I’m sharing my ridiculous story because it demonstrates how easily we fall into this pattern.
The short version is that I want us to be more aware of how we go looking for solutions to solve our “noisy” problems.
We hire a virtual assistant, an expert, or buy a course, or join a program.
And then we only go half way, and we don’t get the results we hoped for.
We can’t abdicate responsibility for our results, yet we do this all the time.
I made a list of tips for working with Experts and Service Providers.
I think it works for Courses and Programs too.
When you follow this process, you have an improved chance of success:
- Communicate the outcome you’re looking for
- Get buy in from the expert
- Find a way to measure the results
- Ask them what they need from you to be successful
- Make it easy to work with you
- Demonstrate that you are invested, and they’ll be more invested
Need some quick sales?
Listen up! In this episode, you’ll learn about a super simple event that you can get up and running quickly. It’s easy to set up, and it’s an event you can run at any time of the year.
Christal Anger is a new Inner Circle Member who joined us a few weeks ago.
Recently, she posted this in our Inner Circle Group: “I just wanted to thank Tania Bisaz for teaching me about the relationship event! I got 35 sales from it. I really appreciate the ideas and teachings in this group!”
When I saw her post, I knew I had to get the whole story. The Relationship Event is in the Inner Circle Module “Get Sales Now”
It’s really just a few emails and social media posts. The training includes scripts for your Social media posts and templates for your emails.
It’s super simple, and you can do it fast.
Listen to Christal as she shares what she did that got her 35 sales fast.
If you’re an Inner Circle Member, go grab the training and implement it this week.
If you’re not a member, take some notes. You can do this - and get some sales now!
Not seeing the results you want yet? Come spend 40 mins with me and I’ll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday
Kelly’s website sales have far surpassed her sales from Etsy.
Kelly is a Coach in our Inner Circle , and she works 1:1 with members to help them grow their website sales and become less reliant on Etsy.
If you’re an Etsy Seller with your own website, you know it makes sense to have your own space.
You get to control your ad spend, shipping costs, and the products your customers see.
It’s so rewarding when you start hearing the cha-ching of sales coming in on your own site!
But for most, getting sales on your website is harder and takes longer than you might think.
Today I asked Kelly to share:
- How to get started
- What “normal” results look like
- Three Actionable tips for Etsy sellers, so you can start making progress today!
Wondering how you can have your best Holiday sales ever?
Did you know that if you do a little planning in the next month, you can transform your results from “meh” to “amazing”.
There are 3 steps every store owner should plan to take now.
Do it, and you’ll set yourself up for your best Holiday sales on record. Listen as our Inner Circle Coach Kelly and I break down the 3 steps, the work you should do, and how you can get it done. This strategy works - watch to the end to see what happened with Kelly’s sales the first she implemented this plan. If you’re in our Inner Circle, we’ll be doing this work with you - giving you the steps all the way through the holiday season. If you’re not a member yet, there’s never been a better time to join us.
Either way, take the 3 step plan. Implement, and transform your Holiday sales.
Do you ever wish you could get an Expert's eyes on your business?
Pavlina's an Inner Circle Member who needed a significant increase in sales.
She decided to book regular 1:1 Coaching calls to get extra support and make sure she was on the right track.
Together, they put together a plan, and set priorities, so she worked on tasks that move the needle.
They set challenging sales goals for the rest of the year. She started hitting her monthly sales goals.
She increased her sales goals for the 4th Quarter. She feels like she has a solid plan and she knows what to work on.
Listen in to see what happens when you work with a coach.
Pavlina’s site: https://petitparadiskids.com/
Wondering if all the work you do on social media is worth it?
I’ll open your mind to what’s possible for you if you take control of your visibility.
Using Google Analytics you can see exactly what is making an impact on your sales.
To access the information:
- Left Menu go to Acquisition
- All traffic
- Source/medium
- Filter your date menu for the whole year.
Listen in to see what 2 top sources you can control and the simple solution.
Take control of your visibility with Ads Made Easy: https://classroom.thesocialsalesgirls.com/offers/Ud54Dg6U
I’ve spent 5 years teaching people how to grow their online sales.
In that time I’ve seen a lot of success stories. And what I’ve learned is that there is one tactic that I see every successful entrepreneur use.
It’s free to learn, and if you apply it, it can lead to powerful results.
Listen in to see if you’re applying this tactic, and hear what’s possible for you when you get really good at it!
Take this quiz to see your next steps: https://thesocialsalesgirls.typeform.com/to/HWwjWx
Meet Jessica.
She has a full time job, 2 kids, 2 contract jobs, and she just launched an online store.
She doesn’t have time to go searching for solutions. She wanted to get results fast.
Jessica launched her new business, used the training, and booked some 1:1 coaching calls.
Jessica followed the steps from the Inner Circle, and as she implemented, she knew that “done is better than perfect”.
After she launched, she got feedback on her work by posting her questions in the Inner Circle Facebook Group. She started building her Audience, driving traffic to her site, and growing her email list.
And here’s what happened:
- She got her first 50 orders within 60 days of launching
- Within 90 days of launching she now has sales of $1000/week.
Listen in as Jessica shares how she was able to focus on the work that actually brings in sales.
Find Jessica's site here: https://bathbombsforkids.com/
Not seeing the results you want yet? Come spend 40 mins with me and I’ll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday
Listen in as I talk to Ashley - she’s just launched her new dress label and made really big progress in 30 days
- 16 sales in first 30 Days
- Doubled her traffic
- Generating leads
- Email marketing - and getting sales
- Plan and clarity on her next steps
See her site: https://doraisobel.com.au/ & get free resources so you can do it too.
The next four steps you need to take:
Step 1: Collect more emails
Get the Guide: pop-ups that convert: https://learn.thesocialsalesgirls.com/pop-ups-that-convert
Step 2: Build your Audience
Get Ads Made Easy here: https://classroom.thesocialsalesgirls.com/offers/Ud54Dg6U/checkou t
Step 3: Start sending emails
Get your Email Marketing Cheat Sheet here: https://thesocialsalesgirls.com/email-marketing-cheat-sheet
Step 4: Get some help, don’t go it alone.
I see you working hard building your audience, your list, and your traffic.
I know that when you hear that cha-ching from your Shopify App it re-ignites the fire under your rear - it reminds you that it is possible to get the sales you’ve been dreaming of.
And it makes you want to do more!
In Today’s episode, I’m going to help you by sharing 8 Events you can use to get sales now.
Grab a pen and take some notes. I promise that more than one of these strategies will work for you.
Here’s a reminder of the four things you should do when you’re running an Event:
- Give people a reason to buy - doesn’t have to be a sale
- Make the offer your only message - what’s the one message you want people to hear?
- Share your message in multiple places - remember you have to reach people where they are
- Share the message 10 times more than you think you should
Go all out on one of these and you’ll hear that cha-ching!
Join me in Ads Made Easy, for only $15: https://classroom.thesocialsalesgirls.com/ads-made-easy-coaching-week
A few months ago Chontelle Fossey joined my Ads Made Easy Coaching week, and then she joined the Inner Circle.
Chontelle lives in New Zealand and she sells live plants. And she has a full-time job.
She sells a perishable product in a small market and she has a limited amount of time to work on her business.
Even though you might think the odds are stacked against her, once she joined the Inner Circle, the most amazing thing happened.
Within a few months, Chontelle’s sales started growing by leaps and bounds. She started paying herself every single week.
Chontelle was showing up in our group and she was reporting the results she got from the lessons she was implementing. And she had booked several coaching calls to fast-track her results.
Chontelle was on fire.
Every time she posted, I was excited to see what she was working on. I’d pop into the comments and ask her about her next steps. I was cheering for her.
After a few months, I realized that there was something unique about how Chontelle was using the Inner Circle. She was consuming the lessons strategically. She knew she had to get traffic, so she implemented Traffic Bootcamp, but she didn’t stop there.
Chontelle decided that each week she would focus on a lesson that would get her sales.
And she doubled down by booking 1:1 calls with Coaches to get advice and feedback.
A few weeks ago I asked Chontelle to come onto the podcast and share her strategy.
She came into the Inner Circle with a goal and a plan.
What I love is that this is a strategy anyone can use.
Want more sales fast?
While we were talking Chontelle shared 6 things she’s done consistently since joining. These are the things that have had the most impact on her results, so you don’t want to miss it!
Join me in Ads Made Easy, for only $15: https://classroom.thesocialsalesgirls.com/ads-made-easy-coaching-week
Ads Made Easy is different.A strategy to Supersize your Audience
Building a big, warm audience is crucial for online store owners like us.
In fact, it’s more important now than ever before.
As the online world becomes “cookie-less” we’ll be less able to rely on traditional retargeting.
It’s already happening on Socials Media, and 2023 will bring big changes for Google Ads.
But there’s good news for us.
We can use Social Media ads to build big warm audiences full of people that know our Brand and are interested in our products. It’s an Audience building strategy that all of us can use.
We teach this strategy inside of our Inner Circle.
And I’m making it available to you in Ads Made Easy. Join me for a whole week of coaching.
I’ll show you how to set up ads that will supersize your audience. You’ll leave knowing how to make ads that will grow your audience every single day. And you’ll do it using a tiny budget.
You can join us here, for only $15: https://classroom.thesocialsalesgirls.com/ads-made-easy-coaching-week
Even if you’ve tried ads before and felt like you were wasting money, I promise you.
It’s not hard. In fact, it’s simple, it’s repeatable, and you can do it using the content you’re already creating.
Invest a few weeks into building your audience. It’s the fastest, most affordable way to build a big warm audience.
You’ll see the benefits fast. When you retarget your audience with a call to action, they’ll be:
- 2x more likely (than a cold audience) to click a link and visit your website
- 2x more likely (than a cold audience) to enter your giveaway
- 2x more likely (than a cold audience) to watch your videos
- 2x more likely (than a cold audience) to become a buyer
...and, it will cost 20% - 50% less per click
Don’t wait. Get started on this important work this week. When you build your audience, you’ll set yourself up for long term success.
Reels are a great way to build your Audience because they reach people who are not already following you. When you provide quality content on reels, you’ll grow your followers organically.
Not long ago, I spent some time with my good friend Tracy Harris. She’s an Instagram Expert, and she’s really good at getting strategic with content. She showed a group of us a simple way to generate leads with Reels.
When I saw what’s possible for service based businesses who use Reels strategically, I knew that Product based business owners like us could use Reels to get free traffic and sales.
So, I asked Tracy to come and help us with a strategy.
Listen in and learn how:
-You can create a 3 part framework for your Reels
-You will increase traffic and sales by adding one thing
-How you can repeat this strategy over and over
And lastly:
How you can see what’s really working, and amplify that content by turning it into an ad.
So smart, and not hard!
Tracy is launching a new Reels course launching soon.
Get the details here: https://tracyharris.co/reelsforbusiness/SSG
Nicoletta spent $60K working with an Ad Agency last year.
Nicoletta has a bereavement jewelry business in Australia.
Last year she spent more than $60K with an ad agency in an effort to grow her business.
Her results were dismal, and the ad agency blamed her poor results on her website.
Around the same time, she saw an ad for Ads Made Easy Coaching week.
She paid her $15, signed up, and committed to doing the work.
And everything changed. In fact, she doubled her sales from January through July.
In this episode, you’ll hear what she learned in Ads Made Easy that changed everything.
We’ll talk about her results, and how long it took for her to see big changes.
And if you’d like to see the amazing video we talk about in the episode, here’s a link to Nicoleta’s video on Facebook:
https://www.facebook.com/keepsakesbynicoleta/posts/pfbid02cSyT6bsKdktyJdtjqKEqG5QErTqfwmDvBGsBqJ5NQE6ZvUvrV6Xa9RMb5pHaQko5l
Get on the waitlist and we’ll invite you to the next Ads Made Easy Coaching week:
https://thesocialsalesgirls.com/adsmadeeasy
Have you hesitated to use Collaborations as your strategy for organic growth? If you haven’t tried a few collaborations yet, what you learn in this episode will make you eager to get started.
Here’s the back story:
Tina Bar On is our Member Success Coach, AND she owns a small online shop that she runs on a very part time basis.
Early last year, Tina decided that she was going to focus on Collaborations as her growth strategy for 2021.
She committed to doing a Collaboration every month and finished out the year with 10 Collabs under her belt.
I’ve been talking about the value of Collaborations to anyone who will listen for ages.
So when Tina decided to do a “Year of collaborations” I made her promise to share her results in case study.
Listen in and you’ll learn:
- Details about the Collaboration Events Tina ran
- Her best strategy to find Collaboration Partners
- The results of her “year of collaboration”
Tina’s best tips on how to make Collaboration Events easy and repeatable!
Not seeing the results you want yet?
Come spend 40 mins with me and I’ll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday
How can we grow our businesses organically, without relying on ads?
This year I’m seeing more conversations asking how store owners are growing their businesses organically.
I think it’s brilliant.
We all know that we need to invest in advertising to grow our audiences, our traffic, and our lists.
And even in 2022 as we’re experiencing higher costs, less reach, and diminishing results, I know it’s still completely possible to build a big warm audience and get them to take action. It’s affordable, and it’s a smart strategy.
But there’s so much more we can and should do to grow our businesses organically.
Today I’m talking about Collaboration.
What it is, and why I think it’s critical for eCommerce store owners like us to make it a consistent part of our marketing plan..
Every one of us is investing time and money building an audience and a list.
As business owners, we’re Influencers, and we have the attention of a diverse pool of people who can relate to our products, and know, like, and trust us.
Time and again, I’ve watched our Inner Circle Members collaborate with each other successfully. They’re introducing each other’s products to their audiences.
And because they have influence, their audience takes action. It’s powerful.
Over the next few months, I’m going to bring you real stories from Inner Circle members who have experienced significant growth by collaboration with each other.
You’ll see what’s possible for you.
Not seeing the results you want yet? Come spend 40 mins with me and I’ll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday
It’s the end of the Roadmap to $50K.
A few months ago, Sock Doggo quietly crossed the $50,000 mark.
As I celebrated (in my mind) I started thinking about next steps, and how I could share the key takeaways with you in a format that would help you grow your business.
When I started this project, the outcome I wanted the most was to share what it takes to get your first $50K in sales when you’re a solo entrepreneur.
When you don’t have unlimited time and unlimited funds.
It’s important, because we’re surrounded by a culture that celebrates the big wins, and defines success by sales alone.
When you’re working by yourself, and your business is growing in baby steps, it’s not hard to feel like you’re failing when you’re measuring your progress against someone’s big win.
I wanted you to see what’s normal for most people.
I wanted to show you what worked the best to get sales without spending a fortune.
My goal was to give you the information, and leave you with a strategy that you could apply to your business. If you’re working on your first $50K, or your first $500K.
Come listen.
I’ll share the numbers, the cost, and exactly what work resulted in the most sales.
Not seeing the results you want yet? Come spend 40 mins with me and I'll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday
Almost every business owner has some debt they can attribute to their business. If they don’t have debt, they probably remember how they felt when they did.
I still remember how I felt when one of my businesses had a lot of debt. Even though I looked successful on the outside, on the inside I felt like a failure.
Once managing your cash becomes a juggling act, it takes a lot of the fun out of running a business.
Years later, I know that managing my cash and ditching debt is just another problem in our business that we can solve. In fact, you’ve probably solved bigger problems!
Becoming debt free is completely possible for almost every business owner. It just takes a plan.
This week, I invited my good friend Ciara Stockeland, on the podcast to help you get started.
She’s a Profit First Expert AND a former product based business owner! She gets us!
Listen in as she shares how she’s helped her clients ditch their debt, and take back control of their cash. I know you’ll love it.
Once you’re debt free, you’ll feel like you can accomplish almost anything!
PS: In the episode, we talk about Ciara’s upcoming Debt Free Challenge. For only $37, you will spend a week with Ciara, learn how you can implement Profit First, and get your questions answered!
Grab your spot here:
https://www.theboutiqueworkshop.com/a/2147515682/2cz2f3cA
GA-4 is here.
Every day, we’re getting questions from store owners asking what they need to do.
It’s a big deal, so today I’m bringing in our Inner Circle Google Expert, Leona Griffin to give us the facts, and share the steps you need to take to get ready for this big change.
In July 2023, GA-4 will replace your current Google Analytics UA property.
That means that store owners will no longer be able to see their past data or collect current data on their current Google Analytics property.
If we want to continue collecting data, we’ll need to install GA-4 now. And if you’re like me, you’ll want to be able to compare your 2023 results to 2022, so you’ll need to have GA-4 up and running now, so you will have the past year’s history when the switch happens next July.
The problem for us Shopify store owners is that there is currently no one size fits all solution to continue collecting your eCommerce data with this new version of GA.
Listen in as Leona walks us through the steps you can take now so that you’ll be set up to make a smooth transition.
Also, I know that some of you will need a little extra help. We’ve planned a GA-4 Workshop for Inner Circle members, so they can get the support they need to get GA-4 installed and working.
I feel that this is critical, and because of that, I’m opening this Workshop to non members as well.
I know you need this help.
You can attend the workshop and get the replay for only $15.
Purchase your seat and get registered here: www.thesocialsalesgirls.com/GA4
Inner Circle Members DO NOT purchase this
A few months ago Blue Cobalt shared their genius Branded content strategy in the Inner circle, and when I saw what he had done, I knew it was so good that everyone should have the chance to try this.
A bit of a back story. I met Blue earlier this year when we reviewed their site for 15 Minute Feedback. On the episode we tasked Blue with finding a way to show their amazing creations on real models instead of mannequins.
Like most of us, Blue didn’t have a big budget for a photoshoot, so they got creative.
That creativity paid off in spades!
Listen in and learn how Blue was able to put together an amazing photo shoot at a beautiful location with perfect models for only a few hundred dollars.
It’s incredible! Blue walked away with almost 3,000 images and hours of video content that can be sliced up and used on the website, for reels, video posts, email content, and TikTok.
I know that many store owners struggle to get images and videos that they can use for their brand, and Blue’s strategy will work for most products.
Listen in, I know you’ll be inspired.
You can catch up with Blue and see their beautiful images at https://cobalt.love/
Check out https://www.peerspace.com/ for amazing locations near you.
If you’re working hard every day and yet you still feel like you never get to the bottom of your “to-do” list, this episode is for you!
I’m talking to my productivity and mindset coach, Krista Williamson about my transformation from swirling in overwhelm to feeling on track and in control of my time.
Grab a pen, and listen in. We’ll walk you through the process that I’ve learned to use, and I’ll share the surprising benefits I’ve experienced since we’ve been working on me, and my skills as a manager.
As a bonus, Krista created a free lesson for you. Click the link and download this lesson on Krista’s best tips for eliminating overwhelm fast.
www.kristawilliamson/overwhelm
Feeling like your shop is invisible? Do you continue to post on Social Media even though you feel like you’re talking to the wall
It’s frustrating and exhausting.
I recorded this episode with our Member Success Coach, Tina, shortly after she’d been at an in person event with products from her shop.
I want you to listen, because you’ll learn a different way to think about your ideal customer.
We’re giving you a strategy you can use to improve your messaging.
AND, we’ll give you a way to flip your thinking about your audience and how you can grow it.
A Simple way to boost your sales for the long term
Why do we always complicate things?
Most of the time, simple really is better. And today I’m talking to Pam Rodgers, the founder of https://www.stellachroma.com about her easy peasy, super simple monthly subscription that her customers find irresistible.
The best part is that Pam manages her subscription in a way that is hassle free, and she makes it work for her. The result is a long term sales boost that will scale as she grows.
I’m a huge fan of investing my time in activities that I can repeat. If the strategy works, I can template it, and run it over and over.
The results become predictable, and as my audience grows, so do my results.
It’s exactly what we teach in our programs.
A few years ago, my client Edith Minne, the founder of https://renaissanceribbons.com/, came up with a marketing event that is not only genius but is relatable and scalable.
It’s so good that I invited her to share with you on the podcast.
Listen closely as Edith shares the reason she came up with her idea, how she positioned her offer, and how she’s repeated the process and generated a few million dollars in revenue using this one strategy. It’s amazing.
I want you to think about how you might apply this to your store
What? There’s a job in my business that’s worth $500/hour?
Yes, there really is, and in this episode I’m talking about that mega high value work.
My Inner Circle Members talk often about how they are stuck doing the $15/hour work, but what about the high value work
The work that’s worth at least $500 /hour.
Listen in and learn exactly what that work is, and why so many business owners never find the time to do it.
I’ll share why it's so important that you start doing this work now, and what you can expect when you make it part of what you do.
Grab a pen, make some notes, and get ready to think hard about what you really want to happen over the next year. Do it, and promise you, you’ll leave ready to take action, get focused, and ditch the overwhelm for good.
A few weeks ago I was working with a small group of smart, successful clients and something happened that literally stopped me in my tracks.
It was one of those moments where a lightbulb goes on and you see the piece of the puzzle you have been missing. Duh.
We were working on our strategic plans. I’ve been using this framework for many years, and I know it is the reason I have experienced huge growth and what feels like success.
I invited each member of the Group to share the current status of their business, and their vision for the status of their business a year from now. As I was listening to them speak about all the things they are doing, and all the things they want to do, it took me back to the time when I used to feel that way.
The time before I had clarity. Good goals are impossible without clarity.
Lack of clarity is why we feel overwhelmed. It’s why we feel like we never get enough done, even though we work like crazy and we’re always “thinking” about our businesses.
It’s why we’re mentally exhausted. All the time.
And the good news is that there is a solution. Listen in and I’ll walk you through the process.
Spend some time on this, and you’ll have clarity.
In the episode, I promised to put some instructions in the show notes.
Here are the questions you need to ask yourself:
Current status of my business:
- What is my exact revenue for the past 12 months?
- What exactly have I paid myself in the last 12 months?
- What is working in my business now?
- What is not working in my business now?
- How many days/hours am I working each week?
- Is my business profitable?
12 month vision of the status of my business:
- What exactly will annual revenue be?
- What exactly will I pay myself?
- What exact problems will be solved?
- What exactly will my focus be?
- How many days/hours will I work each week?
- What will my profit be?
Does the thought of working on your SEO make your head hurt?
Even though you’re worried about missing an opportunity, or worse, doing something completely wrong, you’re not ready to hire an Expert.
Sound about right?
If this is how you’re feeling right now, I want you to know it’s normal.
This episode is FOR you:
Listen in as I talk with our Member Success Coach, Tina about the 3 SEO opportunities many store owners miss, AND, the 3 simple tasks you can do that will get you on the right track.
And, we even made you a Guide, so you don’t have to take notes.
Get your copy of Simple SEO for Store Owners here: www.thesocialsalesgirls.com/108
Today I’m talking to Connor Meakin, the Founder of Bluebird Provisions. Bluebird Provisions sells bone broth. Pre Covid, Bluebird’s sales were exclusively to brick and mortar grocery stores. The Company was growing and Connor’s days were busy managing and growing the wholesale channel.
Everything changed in March 2020, when stores stopped ordering Bone Broth, and Connor’s sales ground to a halt.
In the summer of 2020, Connor was almost broke and scrambling for cash to keep his Company alive.
There was no budget for ads, so Connor decided to figure out how he could use SEO to get some traffic to his site.
Listen in and hear:
The first steps Connor took to get traffic
What he did next
His results
And…
How you could apply this strategy too!
See Connor’s site here:
https://bluebirdprovisions.co/
If you’ve been wondering if TikTok is worth all the “work” you’ll put into it, this episode is for you!
Listen in, and meet Sylvie Roy, the owner of eclairlips.com.
Sylvie’s traffic has exploded in just 3 months. All because she started an account on TikTok.
The most exciting part is that her visitors from TikTok have become buyers.
In fact, her conversion rate from TikTok is 1.2%. It’s an amazing result.
I think it’s Relationship marketing that scales fast.
Listen in and get all the details
-How Sylvie got started on TikTok
-What’s working for her now
-Her genius strategy for turning visitors into buyers
-How she creates content
-How she has repurposed her videos successfully
I get to see behind the scenes of a lot of successful eCommerce stores.
And almost every one of them uses a pop-up and an automated email flow to generate reliable sales every day of the year.
Contact marketing is working right now, in 2022!
What’s the most valuable way to grow your list?
Using a popup on your site
Even though we all kind of hate pop-ups, the fact remains that they work, numbers don’t lie, and just to give you an example, even in my tiny little business, at Sock Doggo, my popup brings in leads that generate a lot of revenue over time.
For a little more than a year, I’ve been using a popup that offers 15% off your order
And what I know, is that even though most of those people don’t make a purchase right away, over the past year, 30.15% of them have made a purchase
That’s a big clue because my conversion rate is hovering around 1%
And when I know that 30 out of every 100 contacts from my popup leads to a sale, I know what to focus on.
In a little more than a year, those contacts have placed 253 orders which are 24% of all my sales.
When you put it that way, its some of the most important work I can do
Maybe you’re telling yourself that - that’s great, but my popup doesn’t really work.
I know what you mean - because I see a lot of pop-ups, and most of them are not set up in a way that will get them a lot of leads.
Listen in, and I’ll share the 3 most common reasons that you aren’t collecting enough leads.
And, I’ll tell you what you can do to fix it.
Download my guide to creating Pop-ups that convert here:
www.thesocialsalesgirls.com/105
When you’re looking to get sales now, there are 3 things you need to do to give yourself the best chance of success. I’m going to share it all on the inside, come listen.
We’re all working hard to get sales.
I think most are working hard, and often what I see is that from the outside, it can look like 2 store owners are doing the same things to get sales - and they are - except for some subtle differences that might not be that noticeable.
So I’m going to talk about it now - grab a pen, we’ll go through all 3, I’ll give you examples, and then you can go apply them to your business.
As eCommerce store owners, most of us have been in a position to grow by leaps and bounds over the last two years. We all need to take stock and be grateful. I think every one of us needs to take stock and look at the number of new customers we’ve gained since March 2020.
We have been lucky when Business owners in many other industries have struggled just to remain open.
But with the world opening up, 2022 is turning out to be a tougher year for growth for most of us.
So we need to make some changes to the work we do.
I want you to flip your thinking about the value of quick wins vs playing the long game.
Over the next few weeks - I will share what’s working now to get more sales- for our members and for me.
The episodes will be actionable episodes, so grab a pen and make some notes.
Today I’m encouraging you to think strategically about your business.
Get focused on generating more leads every day.
I’ll tell you how. It’s not so hard!
Do you sell wholesale?
Late last year, my Assistant Becca, set up a wholesale account for Sock Doggo on Faire.
We imported our products from Shopify, added in the shop information, and then waited.
Over the 4th quarter of 2021 and Q1 of 2022, we’ve managed to get 17 “smallish” orders from Faire.
The best part of working with Faire is how easy it is. When I compare it to managing wholesale orders at Wee Squeak, it’s like night and day.
For store owners like me, Faire is worth every penny we pay in commission.
Recently I started thinking about what would happen if we actually put some effort into growing our wholesale sales.
The good news is that our Member Success Coach, Tina Bar-On, has experience growing sales on wholesale platforms like Faire.
So I booked a call with Tina, grabbed my assistant Becca, and we made a plan.
Listen in to our meeting and walk away with the 3 action steps we’re taking to grow our sales on Faire. Come listen. These are no cost actions that will pay you back in no time!
This year I’m all in on collaborations.
Here’s why:
I want to grow my business, but I don’t think only using ads is a sustainable solution
I know that a lead by referral is worth way more than a paid lead
I actually like meeting others and working together towards a common goal
And finally,
Now, more than ever, I think all of us need connection with others if only to see that people are mostly good.
The thing with collaborations is that it’s not always easy to get started.
And like everything of value to your business, there is effort required, and the return on investment comes over time.
When I was thinking about how I could help you see a path to finding some great people to collaborate with, and showing you how it could work, I knew that my good friend Suzi Dafnis does this beautifully. And lucky for us, she can show us how we can do it too.
Get your 3 Step Blueprint here: www.thesocialsalesgirls.com/101
Today I’m sharing a story about my business that I never thought I would share.
It’s kind of embarrassing.
For many years I thought that most people who have a successful business or are working towards a successful business would think a lot less of me if they knew about my epic struggle.
Recently, I became aware of just how many people struggle with this very same thing.
It’s paralyzing. It took me years to find a solution.
So today I’m telling you about my big fear, how it held me back for years, and how I was finally able to move forward.
I know there are some people who will get it, and I know my story can help you.
What would happen to your business if you suddenly weren’t able to work?
Would it survive?
In June of 2019, Sam was suddenly incapacitated by a mysterious illness that kept her bedridden for 17 months. Scary, right?
But here’s the good news. Before she got sick, Sam was actively working on automating her lead generation, email systems, and outsourcing a few key tasks.
Even though her intention was to build a foundation that freed up more time for her to work on sales, what actually happened was that she set her business up to weather the storm that was ahead.
Listen in as we talk about the few things (it really is only a few) Sam implemented that kept the sales rolling in and allowed her to keep paying herself even though she was not able to work.
It’s a perfect plan that we should all implement.
See Magnetix here: https://www.magnetixtherapy.com/
Connect with Sam and her journey with Lyme disease: https://www.facebook.com/livingwithlyme.co.uk
If you’ve had some success on Etsy and you’re trying to figure out what you need to do to find big success on your own website, this episode is FOR you.
Today, my Reliable Revenue client Mary Wood, (founder of ModernMerrigold.com) is going to share with you how she was finally able to create explosive growth on her Shopify store, even though Etsy had been her #1 source of sales for years.
In 2018 Mary decided that she would do what it takes to learn how to grow sales on her own website.
In today’s episode, you’ll hear about her 3 year journey from almost no sales on her site to explosive growth.
Mary will share the game changers for her.
We’ll walk you through the things that she had to learn and implement before she could get the sales she wanted.
You’ll hear about what kept her up at night, how she knew she was on the right track, and finally how long it took before she felt confident that she is in control of her sales.
I think you will love Mary’s story, and be inspired to follow in her footsteps.
Find Mary here: https://modernmerrigold.com/
Recently I hosted a Weekend Retreat for some of our higher volume Members.
We spent some time talking about scaling our sales and talked about some of the best ways to scale your sales and grow your profit at the same time.
It’s exciting to think about what's possible, and actually see a clear path to reach our goals, but before you dive in and think about scaling your sales, there are 3 things you should do to make sure your explosive growth doesn’t turn into a dumpster fire.
I’ve been able to scale my own store’s sales profitable, and in the last few years, I’ve watched several of our clients grow their sales to 7 figures and beyond.
Here’s what happens first:
- They set up a marketing plan for Reliable Revenue using automations, and Predictable Revenue by creating marketing events they can repeat.
- They get their financial house in order. They know their numbers, they’re profitable, and they pay themselves, even if it’s not as much as they’d like.
And lastly,
- They make room to grow by outsourcing some of the work they do, even though they might not feel ready. By bringing others in to help with the work, they create the time and space to grow their sales.
Listen in as I break it down and show you how you can prepare yourself to scale your sales this year.
Recently I shared a house with one of my Business besties, Sarah Williams, the Founder of Launch your Box.
We’ve been friends for years, we both have a product based business background, and we serve a similar customer in our service businesses.
Sarah teaches people how to successfully launch and grow a Subscription Box, and she also has a 7 figure product based business that includes thousands of people who subscribe to her box offerings.
I teach online Owners how to get sales and grow businesses that pay them well. I sold my high volume online store two years ago and started a new store from the ground up.
One night at the house, we were both working on our shops, and we had an amazing conversation about the contrast between our businesses, the time we spend working, the tasks we perform, and how we feel about our businesses.
At the end of our conversation, we were both convinced that we should share the high points with you because as we talked it through, it was clear that you should know these - they’re like the secrets to growing a business you love without losing your way or your mind.
Grab a coffee, and a pen and listen in. I think you’ll walk away feeling like you’ve got this!
You can hear more from Sarah on her Podcast:
The Launch your Box Podcast: https://www.launchyourboxwithsarah.com/blog?tag=podcast
Listen in and learn a powerful video strategy that has had a huge ROI for Nicole at her shop.
I love Nicole’s common sense approach to Social Media as a whole, but in this episode, we focused on the big results she’s getting from video ads she’s created from customers’ video testimonials.
When I saw what she was doing, I knew that we could all benefit from a strategy like this, so I asked her to walk us through the process.
Here’s what you’ll learn:
- How she “tested” the video review strategy before she went “all in”
- How she finds the perfect customers to give her testimonial videos
- Her ad strategy
- How she is using TikTok to grow her business
- How you can test TikTok ads for (almost) free to see if it’s the platform for you
You can find Nicole at:
https://nicolemarieinc.com/
See her store:
https://modernmystics.store
We all know that the biggest opportunity for us to grow our sales is to get more leads.
People who come to your site from an email or a text message are at least 7x more likely to buy vs cold traffic that’s visiting your site for the first time.
But how to get more leads without feeling like a carnival busker?
There is a way, and it’s easier than you think.
Listen in, as the amazing Laurel Thompson of beyamade.com shares how she’s turned her website into a lead generating machine.
She’ll share her strategy, and how you can do it too!
See more of Laurel’s work at: https://beyamade.com/
Hello 2022!
You all know that I am an eCommerce store owner, like you. But you might not know that one of the best parts of my job is that once a month I work with private clients on strategies that will help them reach their goals.
Aside from getting to know some super smart business owners, I also get to see behind the scenes of a variety of successful stores. That’s allowed me to get really clear on what’s working to grow eCommerce sales right now.
Come listen as I walk you through the 3 strategies that I think will have a huge impact on your sales this year and beyond.
And, brace yourself, because I’m going to challenge you to shift what you’re doing and form a new habit this year!
Cheers!
I see far too many eCommerce store owners spending hours every week on social media posts and ads. Often they are frustrated, worn down, and wondering if there’s a better way to get the traffic they need.
The short answer is that Social Media is still a very good platform for building a big warm audience of people who will become buyers, and it’s an affordable source of high quality traffic.
That said, I think this is the year we stop investing tons of time and emotional energy into the platform and start using it as one of the tools we use to grow our business. Like an app or marketplace, we can decide how we’ll use it and set a “time and money” budget that we maintain consistently through the year.
Listen in and hear the 4 simple steps I recommend store owners use consistently, and how you can spend a daily budget of $10 a day in a way that will grow your warm audiences significantly and get more traffic to your site for less money.
Implement consistently and in a few months, you’ll have a big warm audience of people who are visiting your site, signing up for your email list, and buying your products.
Here are the 4 parts of your plan:
- Connection. Attract your perfect audience by posting images and videos that include you, a team member, your products, and a peek behind the scenes of your business.
Spend $5 a day consistently on a combination of Engagement and Video View ads
-
Build Warm audiences in the Ads Manager. Create Audiences of Recent Engagers on both Facebook and Instagram, email lists, and website visitors.
-
Use your best engagement or video ads that feature products for Conversion Ads, and target your warm audiences.
Spend $3 a day consistently on Conversion Ads with a View Content Goal
- Retarget Hot audiences consistently with Conversion Ads. Use your most successful Conversion Ads for Retargeting recent web visitors year round.
Spend $2 a day consistently on Retargeting with Conversion Ads
Join me for a week of small group Coaching in Ads Made Easy
https://thesocialsalesgirls.com/92
You won’t want to miss this episode because today I’m sharing a new program that we’re hosting.
First, I want to share that it’s completely free and available to our entire audience. I’m thrilled to be in a place where we can offer a little bit of qualified advice to someone who just needs a little help, so they can make progress and know that they are on the right track.
Listen in as I share what we’ll be doing in 15 Minute Feedback, how you can apply for a review of your website, and what you can expect to learn if you follow along as my team and I bring you behind the scenes of a variety of websites. We’ll be giving the shop owner our best advice about their “next right steps”. You’ll be able to see what others are doing, and then see if the advice we give makes sense for you too!
I promise you, you’ll learn a lot, just by being “in the room”
Nominate yourself for a website review here: https://thesocialsalesgirls.com/91
Join our Facebook Group: https://www.facebook.com/groups/TSSGSupportCommunity
Text ROADMAP to (843) 258-4616 (North America only) to get notified when we go live.
Start 2022 on the Right Track
Many of us start thinking about goals at this time of year. It’s the perfect time to reflect on what’s happened in the past, and what’s possible for us in the coming year.
In this episode, Ashley Alderson, founder of https://theboutiquehub.com/ is sharing some simple and effective tips to get on the right track in 2022.
Grab a pen, because her content plan is gold!
I know you all want 2022 to be your best year ever. Ashley has generously invited our listeners to join her for a 3-day free event where you’ll Plan your Best Year Ever! It will take place January 3rd, 4th, and 5th with training each day on productivity, planning, inventory planning, and content strategy for 2022.
https://retailbootcamp.mykajabi.com/best-year-yet-2022
PS The Boutique hub will be launching Hubventory in 2022 - you’ll hear why I think this is the best news for all of us that are building our brands. In fact, it’s so exciting for me, that I jumped on the waitlist!
If you want to be included, jump on the waitlist here:
https://hubventory.com/
Running an eCommerce website and an Etsy shop?
If you’re running an Etsy shop along with your eCommerce store, you’ll love this episode.
I’m chatting with Etsy expert Lauren Keplinger and what she's sharing is gold!
Listen in and learn how:
-You can stop feeling like you’re running two different businesses by streamlining the work you do.
-The work you should do to get results on both platforms.
-And, how you can instantly feel good about your relationship with Etsy by making this one small change!
Grab Lauren’s Etsy Checklist here: https://creativemomboss.lpages.co/seo-checklist/
Learn more about Lauren here: https://www.laurenkeplinger.com/
Often I’ll see a question in one of our groups asking what a shop owner should do to have a successful in-person event.
And the thing is, there’s so much you can do to set yourself up for success at the event, and beyond, but there’s no handbook!
When I heard how Candice Kincaid (she’s a member of our Reliable Revenue Program) crushed her goals at a recent in-person event, I knew that I had to share her strategies with you
Listen in, and you’ll get a step-by-step guide that will prepare you to get sales at your event, and set yourself up to keep getting sales long after the event has passed!
Candice’s list:
- Create a simple way to get people to sign up for your email list - follow up with a flow just for them
- Ask all Buyers if they will “accept marketing” - follow up with a welcome series/second-order flow
- Invite your current customers to the event
- Ask the event organizer for free tickets you can use to promote the event
- Ask the event organizer if they would feature your business in their promotions
- Have a strategy for handing out contact info (cards, magnets, pens)
- Offer a broad selection of product to buy on site
- Offer to ship large items free of charge as a show special
- Set up a review request for POS sales
- Promote on social media before and during the event
How to use referrals to supersize your results (and so much more)
If you have been longing for a way to grow your sales that doesn’t include paid traffic, I want you to listen closely to this episode with Inner Circle Member Kesha Griffin.
Kesha is a new member who is working hard on growing her traffic, but along the way, she’s had some major sales success from referrals. These organic sales have been a nice surprise, and I think you need the details, so you can think about how you might do this in your business.
Listen in, and you’ll hear:
-How Kesha got a pile of new customers from one referral
-How she changed her business after listening to her new customers
-Our brainstorming session where we talk about ways she could systemize and scale
You can visit Kesha’s site here: https://www.eternalgiftstore.com
Have you ever wondered if a Facebook Group would help you grow your business?
Or maybe you already have a Facebook Group, and you’re struggling to make it work for you.
This week I’m bringing you into my Inner Circle so you can learn how you can use a Facebook Group to grow a big audience and get more sales. And, it’s entirely possible to do it without spending a dime!
This episode was recorded at our Member’s only Planning session, and when you listen in you’ll learn:
- 3 big reasons you should have a Facebook group
- What you should have in place before you start
- How to grow your Group for free
- How to engage your members without getting on a content treadmill
- How to get sales and measure your results, so you know you’re on the right track
We have a whole unit of lessons that walk you through this process step by step, and we thought it might be fun to share one of the lessons in the unit with you, so you can dive in and get your Group growing now.
In this free lesson, you’ll learn the best way to set up your new group, or you’ll audit your existing group. When you’ve completed the work, you’ll be set up to attract your ideal customer, grow your audience, and your sales, without spending a dime!
Simply drop your email here, and then check your inbox for your free lesson!
https://learn.thesocialsalesgirls.com/facebook-groups-training-with-kelly/
When I work with a client on a Strategy call, my job is to help them identify what’s really working to get sales now, and identify opportunities for them to grow their sales without growing their ad costs.
Once we have the facts, we make a solid plan that’s easy to follow and will grow their sales.
I almost always start by looking at this one report in Google Analytics, because it’s the most reliable source of data that connects actions to sales, so you stop guessing and know for sure when something you do is working.
And actually, it only takes about 10 minutes to build and analyze this report, so it’s super easy.
Listen in, plan on spending 10 minutes a week on this one task, and watch your sales grow.
I know Google Analytics can make people sweat, so we made you a simple 7 click guide to building and understanding your report. I think you’ll love it.
Grab yours, download or print it, and you’ll feel like a pro in 7 clicks!
https://thesocialsalesgirls.lpages.co/7-clicks-to-google-analytics/
It’s not unusual for a member of our Inner Circle to ask for ideas in our Member’s Group.
It goes like this:
“I’m close to my goal this month, but I need to do something to make it all the way. Can you give me some ideas for an easy promotion I could run?”
And this week, I’ve seen a couple of posts like this. I got to thinking that if our Members are looking for ideas to get some fast sales, that many of you are looking too.
So, today, I’m sharing 3 simple promotions you can use that will get you some sales fast!
Take some notes and pencil them in on your calendar!
Note: I mention the Secret Sale in this episode. You can get a step by step lesson by listening to Episode 34 https://thesocialsalesgirls.com/the-secret-behind-ilses-secret-sale-event-episode-34/
Are you making these “mistakes”? Check your site today.
We have a group on Facebook called The Roadmap to 50K on Shopify.
It’s free to join, and inside you’ll find lots of store owners like us, working hard on their Businesses. We share tips and strategies, and the members of the group support each other as they grow.
Each week, I welcome the new members personally, and invite them to share a link to their site. I love to see what people are working on, so I make a point of looking at every single site. When I can add value I make suggestions.
Here’s why I’m sharing this.
There are 4 big mistakes I see over and over. And it’s important that I tell you because they are Conversion Killers!
These are things that could be stopping people from ever returning to your site and making a purchase.
So, today, I’m sharing the 4 big ones. I want you to listen in, and check your site!
And, this is the perfect time to give you a little gift. It's a lesson from Conversion School in our Inner Circle Training.
Drop your email and we’ll send you a 7 minute Conversion Audit that will make sure you’ve covered all the bases, and your site is ready to get sales! The lesson is yours to keep, and there’s even a checklist that you can download
https://thesocialsalesgirls.com/83
Join our free group, the Roadmap to 50K on Shopify here https://www.facebook.com/groups/TSSGSupportCommunity
Don’t forget to share a link to your site and say Hi!
Today I want you to meet my friend Ciara Stokeland. She is a Profit First Expert, AND she’s built and sold a successful Product based business, so she “gets” us.
We’re talking about how Product Based Business owners like us, can really struggle with managing our inventory and have Cash Flow issues all the time, even though our sales are growing.
What you’ll love about this chat is that Ciara will flip the conversation in your head every time you’re short on cash.
Listen in and transform the conversation in your head from:
“I can’t pay off my credit card, I’m really bad at this”
To: “I can’t pay off my credit card because of (reason) and here’s how I’ll change that going forward so I feel in control again.”
What I love most about this episode is that it will help you understand that cash flow struggles are Normal and Fixable.
Once you know what you can do to manage your inventory and your cash, you’ll instantly feel better. Promise.
Grab Ciara’s free Profit First For Retail Masterclass:
theboutiqueworkshop.com
A start-up strategy to hit the ground running
Today I’m talking with Kate and Ann Marie, the Founders of rowdykind.com
Rowdy Kind is on a mission to make bath time plastic-free. It’s a super cool product, and I know you’ll want to learn more, but the real reason I wanted you to hear from Kate and Ann Marie is because you’ll learn so much about how you can grow your business in a way that will set you up for success from the very beginning.
And in fact, they did such a good job that they were able to crack six figures in their first year. Quite an accomplishment for a Bootstrapped start-up.
Listen in and you’ll learn:
- The“legwork” they did before they launched
- We’ll break down the steps they took - from idea to launch
- Their super smart strategy for getting perfect product testers.
- How they have involved their audience every step of the way to make selling easy
- The simple Brand Rep program that spreads the word to the “right” people
I think that’s important to consider using some of these strategies even if you’ve already launched.
There’s nothing better for getting sales than “word of mouth” referrals, and, the best part is the cost is very little!
If you’re a Mom growing a business that’s not quite ready to pay you, this episode will open your eyes to just what’s possible for you.
If you design things to sell, this episode will make you feel like a kid in a candy shop.
I’m chatting with Sara Curtis, of oneradianthome.com about how she has created a good income as a designer, even though she has a big family and a busy life.
She’ll break down how she earns her income, and you may be shocked to learn how she’s created several revenue streams which satisfy her passion to create, and she’s done it without building in big overhead or managing inventory.
Listen in, and you’ll hear:
-4 ways that designers can earn income now
-The 3 things that every designer should focus on to amplify their results
-Sara’s thoughts on the biggest opportunity for designers
I know that you’ll see what’s possible for you when you hear what Sara is sharing!
Meet Sara on IG at instagram.com/radianthomestudio
Visit her site at radianthomestudio.com
Almost every eCommerce store owner needs to pay for some traffic so that they can get the sales that they want. But this year, our costs have grown as our results have been shrinking.
A few months ago, it became clear to me that what we were doing to get affordable traffic was becoming less and less effective, and I was going to have to get a new strategy.
Listen in as our Inner Circle coach Cathy Hayhurst and I share the strategy we're using that's getting us the best quality traffic for the lowest price ever.
Grab a pen, because you’ll want to take some notes.
We'll tell you what we're doing - our results, and how you can apply the strategy to your business.
And if it sounds good to you, we'll tell you how you can get the brand new version of Traffic Bootcamp, and work on it live in our upcoming Master Class series.
Here’s a link to the iOS busting version of Traffic Bootcamp Program + Master Class:
https://classroom.thesocialsalesgirls.com/offers/fKGr8MFD/checkout?fbclid=IwAR1jEDv0t0AEotlE0zkYv33BiFuqiUxExww1_W4SD17eap_zIIK1gMfkT7Y
Purchase the Traffic Bootcamp Program here:
https://thesocialsalesgirls.com/traffic-bootcamp/
Do you see others hitting that magic Million Dollar mark and wonder how they did it?
If you do, or even if you’re not there yet, I want you to listen to this convo I had with D’Shawn Russell, the Founder of Southern Elegance Candle Co.
As you listen, I want you to really “hear” what D’Shawn shares about 3 things.
First, how to tell a story with such authenticity that it’s almost effortless, and creates sticky customers
Second, how to think about your business in a way that makes you feel powerful, brave, and confident.
Lastly, listen closely to how many times D’Shawn shares that she failed on the first attempt at so many of the things that ultimately moved the needle.
Follow D’Shawn on Tik Tok:
https://www.tiktok.com/@dshawnrceo?lang=en
See D’Shawn’s amazing brand video:
https://www.secandleco.com/pages/meet-the-team
Grow up your Business + get more Profit
Most of us start our Businesses because we love we’ve learned we can make money doing something we love.
We turn a hobby or a passion into a business, and it’s fun.
We can’t wait to get to work each day and we see opportunities everywhere!
It’s all fun and games until one day we wake up and we realize we’re exhausted.
It happens to all of us, and it’s a sure sign that it’s time to transition from a hobby mindset to thinking like a CEO.
Sounds scary? Listen in as Wendy Batten walks us through the steps we can take, and shares the ROI you’ll enjoy when you take control and Grow up your Business!
Wendy made you a free pack of resources to help you transition into your role as CEO!
https://wendybatten.com/ceo
The fastest way to get the results you want
If you’ve ever found yourself trying “all the things” in an effort to get the results you want, you’re in good company. I think it happens to all of us at one time or another.
When this happens, most of us jump into action and we try a bunch of things to see if we can move the needle. But really, that’s not usually going to solve your problem.
The truth is that you’ll improve your chances of being successful if you stop and take some time to figure out why you’re not making progress. Do this, and instead of throwing spaghetti at the wall, you’ll know what you need to do to fix your problem.
It sounds simple, and I know that it doesn’t always feel simple, so I grabbed Tina Bar On, who leads our Member Success Team, and together we outlined a strategy that anyone can use.
Take the quiz here: https://thesocialsalesgirls.typeform.com/to/HWwjWx
If you’re on the fence about including SMS (text) into your Marketing Plan, I’ve got 3 reasons that will make you see why you can’t wait.
Join me and Navin Jain of Klaviyo, as we spill the beans on what’s possible for your store if you get started now.
Listen in and you’ll learn:
- The 3 big reasons you should add SMS today
Jaw-dropping stats that will help you see why it’s a platform we can’t ignore - The most effective ways to grow your list
- Some quick and easy things you can do to get sales from SMS marketing fast
- Here’s a link to get our Implementation Workshop delivered to your inbox:
https://learn.thesocialsalesgirls.com/klaviyo-sms-training/
You know how you feel when nothing is working, even though you’re doing “all the things”?
If you’ve ever felt like you aren’t getting any traction, you’re spinning your wheels and you don’t know what to do next, this episode is for you!
Listen in, and I’ll tell you exactly what you CAN do when you feel like nothing is working.
On September 15th 2021, I’ll be hosting a free workshop that will show you the way to getting “unstuck” so you can move forward and start reaching your goals.
You’ll learn why you aren’t getting the sales you want, and you’ll know exactly what you need to do to fix it!
You can get an invitation here https://thesocialsalesgirls.com/growth-plan-workshop/
If you’re listening after September 15th 2021, simply join the waitlist, and we’ll invite you to the next workshop!
You know how you feel when nothing is working, even though you’re doing “all the things”?
If you’ve ever felt like you aren’t getting any traction, you’re spinning your wheels and you don’t know what to do next, this episode is for you!
Listen in, and I’ll tell you exactly what you CAN do when you feel like nothing is working.
On September 15th 2021, I’ll be hosting a free workshop that will show you the way to getting “unstuck” so you can move forward and start reaching your goals.
You’ll learn why you aren’t getting the sales you want, and you’ll know exactly what you need to do to fix it!
You can get an invitation here https://thesocialsalesgirls.com/growth-plan-workshop/
If you’re listening after September 15th 2021, simply join the waitlist, and we’ll invite you to the next workshop!
If you’ve been afraid to simplify your product selection and slash your inventory costs, you’re not alone. But before you rule it out, listen to what can happen when you rip off the bandaid and slash your inventory.
In 2020 Alexandra had her best sales month ever and finally cracked a $100K year.
Even though she was excited to reach a big milestone, she felt like she was on the verge of a breakdown.
She had several product lines, and restocking took hours each week. She was teaching online classes, selling breast pump parts, toys, carriers, and more.
Managing inventory and listing new products took a huge amount of her time each week.
She simply could not get everything done. And, she couldn’t see how she could grow her business, make money, and keep her sanity.
So, she slashed her product lines down to one category. It was a bold move that paid off in a big way.
Listen in as Alexandra shares the steps she took, and how a few months later, her sales have tripled!
Hey there - you know that if you can increase your AOV that you’ll grow your sales, right?
And, you’ll do it without having to do a whole bunch of extra things.
Today I’m giving you 3 genius strategies that you can use to grow your average order value so that you can get more sales, and make more money this year!
Want to increase your conversion rate and get more sales from the traffic you have?
Listen in, I’m going to share 3 things that have a direct effect on your conversion rate.
Here’s the part that’s shocking.
These things are critical and have a huge impact on conversion, yet nobody talks about them.
I’ll break it down for you. You’ll be able to check your store and put a plan in action to get better conversion rates without spending a dime.
How to solve your sales problem
If you’re not getting the sales you want - or if you’re not getting any sales, this episode is for you.
We’re going to talk about why, and how you can fix it.
Listen in, and I’ll explain what “normal'' results look like, how you’ll know if you’re on the right track, and I’ll even give you a little bit of work to do each week.
You’ll take control of your results, and I promise you, you’ll leave feeling a whole lot better!
Have you ever had that uncomfortable feeling? You know the one where you are really starting to question if your business is viable? Will it ever pay you well if something doesn’t change?
You might even be feeling a little trapped.
Listen in as I chat with Shannon. You’ll hear how she knew that:
- Her business concept was flawed
- What she did about it
- How she took what she’d learned and applied it to her new concept
- How she relaunched and went from 0 to success in a few short months.
- The one thing she did that set her up to get immediate sales.
The Best Part? She’s going to give you advice you’ll be able to bank on!!
See Shannon’s “reborn” business here: https://birdmoss.com/
The other day I was talking Strategy with our Marketing Coach, Tania.
She has a fast-growing store, and she had a list of things she wanted to discuss.
Listen in as we talk about her Social Media Strategy. How she found the perfect people to work with, her transition strategy, and what happened once she let them take the reins.
We also talked about how Tania could help her team drive even more traffic and sales from Social Media!
If you’re ready to give up the grind of daily posting, or you’re building a Team, join us!
Struggling to get good results from your ads on Facebook and Instagram?
If so, this is for you!
In our recent Traffic Bootcamp Live week, I built some brand new audiences that won’t be affected by the recent iOS changes.
Last week, I tested these audiences as targets for my Conversion ads, and the results have been promising.
Listen in, and I’ll share what I’ve done, why it’s important to you, and how you can take what I’ve learned and use it in your business.
Today we’re going to unlock the secret to running a successful promotion with an Influencer.
Join me, and my guest Courtney Lynne, an Influencer with a track record of successful promotions, AND she’s the founder of The Pet Influencer Society, a membership for Dog Moms who understand how to provide value for the Brands they partner with.
You’ll learn:
→ How to set yourself up for success before you even start
→ What to look for when you are searching for Influencers to partner with
→ How you can measure your results, so you know what’s working!
Listen in and you’ll leave inspired and ready to set up a killer promotion!
You can find Courtney on IG at @thedogmomboss or visit her site at dogmomboss.com
Today we’re going to unlock the secret to running a successful promotion with an Influencer.
Join me, and my guest Courtney Lynne, an Influencer with a track record of successful promotions, AND she’s the founder of The Pet Influencer Society, a membership for Dog Moms who understand how to provide value for the Brands they partner with.
You’ll learn:
→ How to set yourself up for success before you even start
→ What to look for when you are searching for Influencers to partner with
→ How you can measure your results, so you know what’s working!
Listen in and you’ll leave inspired and ready to set up a killer promotion!
You can find Courtney on IG at @thedogmomboss or visit her site at dogmomboss.com
Makers, and Designers, this is for you!
Today you’ll meet Joanne Litz, a long-term Inner Circle Member who has successfully moved her Fashion Business online and set herself up to scale.
Joanne is a Fashion Designer and CoFounder of her label Steel Pony.
Like most Creatives, Joanne loves the experience of making a beautiful product that people buy.
Over the years, she’s been able to move a significant part of her sales from wholesale and in-person to Direct to Consumer on her website.
Here’s the part of the story you’ll love:
Over the past few years, Joanne has been able to scale her online sales in a way that feels good, allows her to still be creative, and doesn't keep her stuck behind a sewing machine.
In fact, she’s created a process that made room for her to work from the beach four days a week!
I asked Joanne to share her “formula” with all of you. I know it will open your eyes so you can see a path to getting the income you want, and the lifestyle you’ve been craving!
See Joanne here: https://steelpony.com
Listen in and you’ll walk away feeling like you have the power to control the results in your business.
You’ll meet my guest, Kelly Barth, and you will be inspired by what she shares with you.
And as a bonus, she’ll walk you through the steps she took to increase her Conversion Rate and build the business she really wants!
See kelly’s site here: https://www.cabooties.com
Find out more and get on the waitlist for Reliable Revenue here: thesocialsalesgirls.com/reliable-revenue
Do you spend far too much time shipping?
Wondering when it’s time to move to a 3rd Party Logistics Company?
If you’re having trouble making the decision to finally move your products out of your house, and let the experts do the packing and shipping, this episode is for you.
I asked our Inner Circle member Alison to share her experience with you so that you could hear first hand:
- How to overcome your fear of letting go
- How to be strategic with your time
- What's important when you decide to move to 3PL
Listen in, because you’ll want to hear what can happen when you finally retire that tape gun.
In this episode you’ll meet Laurel Thompson. She’s Inner Circle Famous, and after you meet her on this episode, you’ll understand why.
Today Laurel is sharing how she finally hit the wall (in frustration) stopped trying to grow her business using Ads, and decided to spend her time growing traffic organically.
You’ll hear what she did to get the right people to her site for free, and how she set her site up to be really sticky!
You’ll love this because it’s a foundation-building, long-term strategy that many of you can use!
I also promised to share a fun little known fact about Laurel. It will make you smile.
When I asked her if there was anything else I should know, this was her answer.
“Fun fact: in a former life I was a touring musician and I've played music all over Europe and the UK”
Clearly, her talents are endless. I’m definitely going to ask her to be my opening act for the next live meet-up!
In the meantime, check her out here: https://beyamade.com/
Thank you for joining me on this journey. Your support, encouragement, and reviews of the Podcast make me want to do more to help you grow the business you’ve been dreaming of!
In this episode, I’m inviting you to join me for a week of coaching in Traffic Bootcamp Live!
We’ll work together in a small group setting, and I’m bringing my team of coaches and mentors with me so that you can get the help you need to make massive progress.
It’s a chance for you to get unstuck, and feel like you are in control of your results!
Listen in to get all the details.
Get your spot here: https://thesocialsalesgirls.com/traffic-bootcamp-live?fbclid=IwAR27YnS2lfSrBS9TjaCt15tIi_tEo3YwQOdbxDzB1ik_lYVHK5BaYKHWKBc
Note: Traffic Bootcamp Live is scheduled for June 13-19th 2021.
If you’re listening after these dates, click the link and we’ll invite you to the next session!
Need more traffic, but you can’t spend a fortune on Ads?
Or maybe you’re overwhelmed and stressed out every time you open your Ads Manager?
If so, you'll love this episode.
Join me, and our Inner Circle Traffic Coach, Melanie, and we’ll share how you can get more traffic for less money, and feel confident that you are on the right track and in control of your results.
We’ll talk about setting up tests, tweaking your results, and Melanie will share what can happen when you take a few weeks in Traffic Bootcamp to really learn what will work for you!
We’ll wrap it up with her best tips, and we’ll invite you to join us for Traffic Bootcamp Coaching week on June 13th!
Get on the waitlist for Traffic Bootcamp Live! here: https://thesocialsalesgirls.com/traffic-bootcamp-live
6 weeks to control her Traffic. An Insider’s look!
Get ready for a raw and real conversation with Karen Hartman.
You’ll hear how she’s finally clear and feeling confident that she can drive enough traffic to her site without breaking the bank.
How she used tests to identify the best audiences and consistently reduce costs.
The one thing she wishes she did a year ago.
Her advice to everyone who is struggling to get momentum.
Get on the waitlist for Traffic Bootcamp Live! here: https://thesocialsalesgirls.com/traffic-bootcamp-live
Why do some people struggle to get their store off the ground when other people seem to grow their sales effortlessly.
In all the years I’ve been teaching store owners how to win at eCommerce, I can tell you it boils down to one thing.
And even though this one thing should be intuitive, most of us are too close to our businesses to see it clearly.
In this episode, I’ll lay it out for you, and share my secret recipe for building a solid foundation.
It’s so simple. I know you’ll love it.
PS: Watch for our upcoming Traffic Bootcamp. An intense week together that will leave you with the power to control your traffic and a vision of what’s possible for you! And, it’s only $10.
A few weeks ago I saw a post in our Group that stopped me in my tracks.
Our Member, Alana Rivera shared an amazing story about how she was able to crush her sales goal for the month.
Her tone was confident, and I could tell that she was excited about exceeding her sales goal, but more than that, she felt confident and in control of her sales.
And that is when I knew that she could do anything this year.
Listen in, and Alana will share:
- How she set her goal last month
- The marketing she did each week.
- Her best advice for a busy store owner who has limited time,
There’s nothing magical, except for the result! Listen in, and then create your plan.
Visit Alana at: https://www.ettaandbillie.com
In the episode, Alana references the Predictive Conversion Tool she used to set her goal.
Get a free lesson and your own Predictive Conversion Tool when you join the Inner Circle Waitlist here: https://thesocialsalesgirls.com/inner-circle
This week I spoke with our Inner Circle Coach Teara about her solution to replace apps with custom code!
It’s an amazing perk for any Shop Owner who wants to cut down on costs AND increase their site speed.
You can watch the whole live broadcast, complete with Q&A here: https://www.facebook.com/thesocialsalesgirls/videos/819345935603577
If you’d like to receive text reminders for my Friday Live tips, simply text “Roadmap” to (843) 258-4616
This week I spoke with our Inner Circle Coach Teara about her solution to replace apps with custom code!
It’s an amazing perk for any Shop Owner who wants to cut down on costs AND increase their site speed.
You can watch the whole live broadcast, complete with Q&A here: https://www.facebook.com/thesocialsalesgirls/videos/819345935603577
If you’d like to receive text reminders for my Friday Live tips, simply text “Roadmap” to (843) 258-4616
This week I spoke with our Inner Circle Coach Teara about her solution to replace apps with custom code!
It’s an amazing perk for any Shop Owner who wants to cut down on costs AND increase their site speed.
You can watch the whole live broadcast, complete with Q&A here: https://www.facebook.com/thesocialsalesgirls/videos/819345935603577
If you’d like to receive text reminders for my Friday Live tips, simply text “Roadmap” to (843) 258-4616
I firmly believe that every single business owner should consider adding in a recurring revenue stream.
Even us product-based businesses.
And the reason why?
Income security. Stop Guessing what your sales will be.
Listen in, as I talk to my Mentor, Stu McLaren about all the reasons why you should, and all the ways you can add that extra recurring revenue without reinventing the wheel or investing more.
If you want more, join me at the Tribe Workshop this week.
Register here:
mo311.isrefer.com/go/workshop/a562
Let’s get our wheels turning, and make recurring revenue a reality for you!
What if I told you there is a strategy you can use that will dramatically increase your chances of getting sales?
Sound Good? It’s an eye-opener - if you’ve been selling for a while, or even if you’re kind of new.
A few years ago, in an effort to increase my own conversion rate, I did some digging.
And what I found out will flip how you think about what you have to do to get more sales!
Listen in, and I’ll share everything you need to know about this strategy, AND how you’ll use it in your business
I don’t want you to grow your business by relying on ads to get sales. It’s risky.
More often than not, you’ll end up upside down financially, but there’s another reason.
You might spend a lot of time tinkering in your ad account, and lose your focus on what will really move the needle.
There’s no doubt that Ads are great for finding your people, and getting them to visit your site.
But. I’ve seen lots of evidence that there is a better way to get sales.
Listen in, and I’ll share the What and the How.
Last week I was answering Member’s questions in our Inner Circle, and when I came across this question, I stopped in my tracks.
“What if my ultimate goal was to sell my business? What boxes does my business need to check in order to be attractive to a buyer?”
And if you know me at all, you know that this is my thing.
I’ve grown and sold 2 businesses, and my plan is to do it again.
But when I created my response, I realized that my advice is good for everyone.
It’s not just for people who might sell one day. Nope
It’s for every single one of us.
And there’s one good reason to do these 3 things.
It will help you sleep better at night for sure. But really, it could save your bacon if disaster strikes.
If you’ve ever thought about crowdfunding on Kickstarter, Indiegogo, or even on your own site, you’ll love this conversation with Brianna.
Listen in as Brianna brings us behind the scenes of her recent Kickstarter Campaign.
She’ll tell you how it rolled out, what’s happened so far, and her next steps.
The best part? She’ll share 3 things you must know before you start a
campaign!
After a conversation with our Inner Circle Conversion Coach, I knew I had to share this little training with you.
If you’ve ever asked yourself if you’re sending the right traffic to your site, this episode is FOR you.
Listen in and learn
How you can tell if you’ve got the right traffic.
What you might be doing to create the problem.
The things you can do now to get back on track and start getting sales.
In this episode, I send you over to Google Analytics to check your data.
Don’t stress, you’re just going to analyze your reports. When you’re done, you’ll be confident about your next steps!
To create the reports you’ll analyze, go to:
- Audience Overview, and use the date filter to look at the last 30 days.
- Analyze.
Open the date filter and tick the “Compare” box. - Select previous period.
- Analyze
- Untick the “Compare” box.
- Under Audience, click the sub category, Behavior → New vs Returning.
- Analyze
In the episode, you’ll learn what to look for, what’s normal, and how to analyze your data.
How to get big things done
You might think that I have a great system that I’ve been using to get all the things done. After all, I’ve been running 2 businesses for years, and I’ve been successful.
But I have a secret. Ask me, and I’ll tell you I’m disorganized, a poor planner, and waste a lot of time.
As my business grows, it’s been increasingly difficult to get big things done without creating chaos in my daily routine or starting a project that never gets finished.
Maybe you can relate? As an eCommerce store owner, you have a long list of tasks that can’t wait. Where do you carve out time to take on a project that will up-level your business?
The good news is that there is a strategy, and it works for solopreneurs and people with a team?
Listen in, and give it a try. If you’re like me, you’ll realize that you have more time than you think!
Wouldn’t it be amazing if you could look into the future and see what your business looks like a few years down the road?
What would change if you knew exactly when you were going to be in a position where your sales grow without you having to jump through hoops and try all the things?
What would change if 38% of your revenue came from an automated email funnel? (yes, really)
Today I’m walking backwards with Sarah, a member of our Reliable Revenue Program.
She’s built the business she was dreaming of, and she’s done it in 3 years flat.
I want you to hear what it was that really worked because they are things that you can do now, so you can get your own Reliable Revenue even faster.
Sarah’s website: www.mysweetestmemories.com
Learn more about Reliable Revenue and get on the waitlist here: thesocialsalesgirls.com/reliable-revenue
My strategy for Reliable Revenue
Every store owner ever wants sales they can rely on. Every day, every week, every month, all year long.
In this episode, I’m bringing you behind the scenes of our Reliable Revenue Experience.
Listen in, and I’ll tell you exactly what it is, and why it works so incredibly well.
You’ll see how you can get reliable revenue because I want you to see what’s possible for you when you become the marketing expert in your business.
Lastly, I’ll share what happens if you join us for this year’s Reliable Revenue Experience.
Get on the waitlist to join Reliable Revenue: thesocialsalesgirls.com/reliable-revenue
You’re building the business you’ve been dreaming about, but you wish you could step on the gas and get there a little faster.
Sound familiar?
Listen in, and you’ll meet four Shop Owners who supersized their businesses last year.
They’ll tell you about their business transformation, and how they were able to super size their results in only a year.
I know many of you need to hear what they’re sharing, because it will show you what’s possible for you to achieve this year.
Alison owns www.easeliving.com
Joanne owns steelpony.com
Jennifer owns www.jjcaprices.com
Nicola owns: www.theaccessorybarn.com
If you’d like to get an invitation to join us in Reliable Revenue this year, drop your email here:
thesocialsalesgirls.com/reliable-revenue
Lesley is on track to grow a million-dollar business in just a few short years.
In this episode, she shares how it all happened. What she did that produced the biggest results, and what she wished she’d known at the beginning of her journey.
It’s so valuable for you to know this, because even though we feel pressure to do “all the things”, the results we get generally come from a few things. There are things we can let go.
When you’re pressed for time, it’s even more important for you to get this straight.
Make sure you listen all the way through, because in the last few minutes, Lesley drops pure gold.
A strategy she’s used to grow her big, beautiful business even though she only has a few hours a day to work on it. It’s so good, I want to give it a try!
You can find her here: hummingbirdlanefabrics.com
When it comes time for me to update you on my sales at Sock Doggo, I always sweat a bit.
My sales should be better, and I should be growing faster.
I wonder if you feel that way about your business too?
Anyway, I know we’re all juggling a lot, and none of us have as much time as we want when we have a growing business, and a list of ideas as long as our arm.
So in this episode, I’m drilling down and sharing exactly what worked to get sales. The tactic.
And I’m sharing what I did that worked because I know there will be something in that list that you can grab and implement. And it will make your business better.
Grab a pen.
And last thing:
If you want to make yourself feel better fast, take a look at what’s working in your business. Use a chunk of time, like 6 months or a year.
I promise you’ll feel like you can control your results, and you’ll walk away with a short list of things you can do to grow this year.
When I had a chance to do a deep dive with our Inner Circle Member Nicole Di Rocco, I knew that I wanted to talk about how Makers and Designers can scale their businesses and still be profitable!
In 2003, Nicolita launched Nicolita Swimwear, a no pinch-fit line of bikinis for women that solved that dreaded muffin top struggle. The year she went from sewing her own designs to landing a huge order with Nordstrom taught her a thing or two about scaling while creating profit in her business.
Since then, she has been featured on CNN, NBC and even landed the deal with Billionaire Tilman Fertitta on CNBC’s hit show, Billion Dollar Buyer.
As promised she’s sharing her pricing calculator here, so don’t wait! Download this slick little tool, and go find more profit in your business.
LINKS:
www.fashionbizmentor.com/price-to-profits-access-calculator
When was your last whopping win?
A few weeks ago, Sacha Whitehead reported a big win in our Inner Circle members group.
She was able to generate 691 good leads for only $68.
And of course, everyone wanted to know what she did to get that whopping win. Even me.
So I had a look at what she did. And that’s when I realized I had to share.
Because most of the time, it’s only a few (hard to recognize) things that make difference between a “ho-hum” result, and a big win.
Listen in, as Sacha shares how it went down, and we talk about the little details that supersized her result.
I know you’ll want to see the post responsible for that big win, so here you go!
If you’ve got some big goals, but you’re wondering how you can reach them, this episode is for you!
Today I’m joined by six of our Inner Circle members who have reached big milestones in their businesses.
I love this episode because they’re not just sharing the milestones they’ve reached, but they’re also breaking down how they did it, and that means YOU can do it too!
Listen in and grab a pen. You’ll want to take notes because they’re definitely spilling the beans on some insider secrets!
LINKS:
- Kelly Barth www.cabooties.com
- Dorene Church Nowatzke columbiafragrance.com
- Melisa Averinos www.yummygoods.com
- Nichole Forsline thesolidbow.com
- Katie Stegmeier Boteler MissMonogramGifts.com
- Courtney White fineranddandy.com
Find out more about The Inner Circle here: https://thesocialsalesgirls.com/inner-circle/
Join me and our Inner Circle Marketing Coach, Tania, as we share our secret weapon, Marketing Momentum.
You’ll learn what Marketing Momentum is, why it works so well, and how our members get results fast.
It’s the unit in the Inner Circle classroom that our members love the most. First, because it gets them sales, but it’s more than that.
Every Marketing Momentum is an event that you can implement to get sales.
We don’t only tell you what to do, we show you how to do it.
Use the Social Media templates, and email scripts to get your event up and running in no time!
Get to know our Marketing Coach Tania and be inspired by her story (she started at almost 0)
Tania Bisaz: www.bits-and-bobs.ch
If you want to set yourself up for significant sales growth in 2021, this episode is for you!
I’m sharing the “One Thing” you’ll want to focus on because, without it, you risk not reaching your goal.
Before we talk about the “One Thing”, I’ll give you the back story, and the outline of the 3 step plan I use. It’s the plan that’s helped hundreds of Inner Circle Members, (and me) create goals that are achievable, keep them profitable, and make them feel like they are in control of their results!
What would you say if I told you about 5 quick wins that could be the foundation for your future success?
After you listen, create a plan, and break it into action steps. Then, get it on your calendar, because really, you can do it all in one day a week!
Here are the quick wins, in order!
- Episode #1 Why you’re not getting results
- Episode #31 This is the game changer - Have you done this
- Episode #2 How to have a business that pays you well
- Episode #10 A simple content plan that will get you traffic
- Episode #4 25% of my sales from this one strategy
Listen in and you’ll walk away with a clear vision of where you are in the big picture and the work you need to do to make the most progress in 2021.
What would you say if I told you that there are just a few things you need to implement in order to transform your $30K a year store into a $100K a year store?
Today I’m talking to Michele Foerst, the Founder of GreeneryGal.com
She’s also a member of the Inner Circle Community.
Even though her business just turned 2 this year, she’s cracked six figures.
When I asked her how she did it, she gave me a detailed answer that was Gold.
I knew I had to share, and we needed to break it down so that you can see what’s possible for your shop too!
LINKS:
- greenerygal.com
- www.facebook.com/GreeneryGal
- www.instagram.com/greenery.gal
Wes is a popular guy in the Inner Circle!
About a year ago, he joined us and started his own journey to $50K.
Listen in and hear the 4 things he has focused on that have brought him to a place where he can:
- Get a paycheck
- Work full time on growing his business
- Stop being afraid to sell (Makers, you know what we’re talking about)
- And finally, feel confident that 2021 will be a 6 figure year at carlwesley.com
This 10-minute episode will make you rethink how you are communicating offers to your audience.
I’ll share this mistake I made that resulted in a 92% increase in my Conversion Rate.
And then, I’m going to leave you with a list of things you can do to maximize your sales every time you have an offer.
In this episode, you’ll meet a successful Inner Circle Member who has created an event that she uses 3 times a year to give her sales a big boost. It’s an event that she can simply rinse and repeat, so it’s stress free and her Audience knows exactly what it is, what happens, and why they don’t want to miss it.
The best part is, you can do this too. Listen in, to see what it is, how to set it up, why it works (don’t miss this part - it’s gold) and lastly, what you can expect.
You might want to visit Ilse’s site:
www.bangilicr.com
Brooke McCallum has a great story to share.
Listen in and learn how she and her business partner Jodie are blazing an e-commerce trail across western Australia.
There are two big takeaways that I want you to listen for and think about:
How they have exploded their sales by targeting a very specific person and then creating a simple, clear offer just for her.
How they used questions about their product and service to vastly improve their conversion rate.
Listen in, and then go think about how you might use these strategies to create some big growth!
To find out more about Brooke and Jodie's shop, visit https://www.sockable.com.au
In the episode, I’m sharing the one email subject line that has earned me more sales than any other email I’ve sent.
Listen in and I’ll share the actual subject line, I’ll give you context by sharing when to use it, and how you can get the best open rates, click rates, and sales.
It’s officially been 12 months since the cart opened at Sock Doggo. In this episode, I’m sharing my results, but what you’ll really want to hear is this:
There’s one thing that we all must do because it will change everything.
Don’t miss the opportunity.
We’ll talk about what it is, why it’s a Game Changer, and how you can get started.
If you’re a Maker, you’ll love this story.
Meet Juliana Avelar, the inventor of the Jewel Loom.
Juliana is a Maker—creator of beautiful beaded jewelry and more!
The Jewel Loom is the custom product she designed for others to make their own creations.
Listen in to hear what happened when she partnered with another Maker in the jewelry industry.
I love the creative way they have collaborated. They’re creating an epic experience for their audience, having a great time, and making thousands of dollars while they do it!
You can find Juliana here: jewelloom.com
And on Facebook here: www.facebook.com/Jewelloom
If you’re looking to maximize your sales this holiday season and reduce stress and overwhelm, this episode is for you.
I made a simple, 3 step plan for Sock Doggo that you could easily use for your store.
It’s focused, clear, and strategic, and there’s no tech bells and whistles to trip you up.
You'll find the email strategy I mention in Episode 9.
If you’ve ever dreamed of turning your side hustle into your full-time thing, this episode is for you.
I want you to meet Madeline. Earlier this year, she got notice that her job as a Project Manager was ending. Even though she had always dreamed of turning her side hustle into her full-time job, she thought it was a long way off.
Listen in and hear:
The creative strategies she has used to replace her full-time income
The mental shift she made that changed everything
The biggest benefit she got from losing her regular paycheck.
Check out Madeline’s site at www.colorfulcute.com
Or on Instagram @colorfulcutegoods
Stop what you’re doing and check your pop-up!
Actually, listen to this episode first. It’s short, clear, and it could change everything for you.
Here’s what you’ll learn:
- Three reasons why you need to check your pop-up now.
- How to tell if your results are normal, and what you should aim for.
- The 4 biggest pop-up mistakes you can make and how to fix them.
When you’re a Maker, there’s a constant struggle. If you spend your time making your products, you’re not growing your sales like you could.
If you spend your time, selling, you’ll fall behind in production and end up burning the midnight oil to catch up and get your orders out the door.
See how Izabela has gone from making everything herself to building a network of 120 women who now make the 20K plus toys she ships each year.
You’ll hear how she started, how she made the job a perfect fit for the women she employs, and how she’s totally transformed her business and her Mission in the process
Visit Izabela’s shop at bebemoss.com
Have you ever thought about starting a Subscription Box?
This week, my business bestie, Sarah Williams is holding an exclusive Coaching week for anyone who thinks they might be interested in starting a Subscription Box for their Business.
You’ll get the full week of coaching for only $10
Here’s the link to join: https://www.launchyourboxwithsarah.com/a/36549/K3zuyfXJ
Listen in as Sarah walks us through what happens in the Coaching week, and how the training will be delivered.
At the end of the week, you’ll walk away with a plan and a clear vision of how you can get your box launched.
Sounds amazing, right?
A year ago, Kelly made herself a promise.
She would give herself one more year to get her business to the stage where she could pay herself, or she would quit. No gray areas. She drew a line in the sand.
That was September 2019. Shortly after, she was scrolling Facebook under a sleeping baby and she came across an ad for the Inner Circle.
She bought an annual membership. Her deadline was a year, right?
The rest is history. Not only does she pay herself, but she’s had a raise!
Listen in as Kelly shares how she made it happen. It will turn your thinking upside down.
Phew! 11 months of Sales at Sock Doggo have shown me a lot.
Join me for this ten minute debrief. I’m sharing my results, but really I’m sharing how I figured out what’s really working and how you can do the same!
When we know what’s working, we can both make a plan to do more of what works and give ourselves permission to let some of the other stuff go!
Get my free resource "7 Clicks to Google Analytics" here:
https://thesocialsalesgirls.com/7-clicks-to-google-analytics
Check out my collaboration partner, American Doxie, here:
https://americandoxie.com/
Wondering what “work” will get you the best result?
If that sounds familiar, this episode IS for you!
We just welcomed new members into our Inner Circle program, and it’s my job to make sure they know what they start feeling successful fast.
In this episode, I have a list of 5 things new members should do first, and a list of five more things that we all need to commit to doing so that we can get the sales we really want.
The bonus?
This work will help you get sales now, AND it will set you up for long term success in the future.
Learn more about the Inner Circle here: https://thesocialsalesgirls.com/inner-circle
This week I’m sharing my marketing plan for October.
You might find some inspiration there, or you might be more interested in how you can create a simple marketing plan that won’t send you into a tailspin from overwhelm.
Here’s the thing:
If you only do one thing, you’ll get the best results from sending an email to your audience every week this month.
Listen in, and I’ll share the details so you can get started on your plan.
You might think sending an email every week sounds great in theory, but you’re fresh out of ideas about what you can say?
If that’s you, I made you a podcast episode with 12 email ideas that you can take and just rinse and repeat. You can listen here:
https://thesocialsalesgirls.com/twelve-email-ideas-you-can-implement-and-recycle-episode-12/
And if you want to up your sending strategy, I’ll give you my strategy, which is designed to get you more sales from the email you send.
You can get it here:
https://thesocialsalesgirls.com/a-10-minute-email-strategy-episode-9/
You’ve got this!
You’ll love this story. Four months ago Kesia Steele knew she wanted a business that had recurring revenue, but she had no idea what that business would look like or what she would sell.
Then it hit her. As news of the Black Lives Matter Movement was exploding all around us, she knew what she had to do. And she didn’t waffle. She just did it.
In this episode, we talk about how Kesia built her business to shine a light on Black-owned companies and how she provides a beautiful, safe space for like-minded women of all races to connect.
Even though it’s a labor of love, Kesia’s ready to double her sales. So we made her a light and easy plan—right here on the podcast!
Visit Kesia's site here: www.spotlightbox.store
One of the Inner Circle members posted this in our Member’s Only Facebook group:
"I am $1000 away from my first five-figure month ever on my website. I want to try to make another $1000 in sales by the end of the month, so I have 4 days. What would you do in this situation?"
Listen in and I’ll share five strategies to make it happen. Four of them are from our smarty smart members!
Plus, there’s a gem at the end about using strategies instead of tactics. Do you know the difference?
Find out more about the Secret Sale in episode 34 of the podcast.
I’m not a fan of collaborations just for Likes and Followers.
In this episode, I’m sharing seven different collaborations you can use right now to get traffic to your site, grow your email list, and even get sales.
I’ll walk you through the list, tell you the most important things, and give the inside scoop on the collaborations I’m working on over the next few months!
And at the end, I’ll show you how you can get started today!
The goal was to grow my list by 2000 leads. A big, fat goal for the month of September!
I’ve been selling the same box of socks for 10 months now. We’re finally receiving socks for people who have 4 new breeds.
I’m getting ready for the 4th quarter by building a list of people who should be interested in buying our new socks.
Listen in and see how I did it, what it cost, and how I’m feeling about our results.
Our Conversion Coach, Tina Bar-On has seen the back end of a lot of Shopify stores, and she’s a Google Analytics wizard.
Today, she spills the beans on the common mistake she sees store owners make when it comes to conversion.
She’ll share with you what happens on a Coaching Call, and the results you can expect.
Plus, she’ll leave you with her top tips for improving conversion.
Here’s why we have coaches in the Inner Circle:
Way back in the day when I was searching for ways to grow my store, I bought several online courses.
Some were good, some not so good. But the one thing that was disappointing about all of the training was that after I bought the course, there wasn’t a way to get a little extra help.
So sometimes I got stuck. Without an easy way to get unstuck.
I haven’t forgotten how that made me feel and that’s why we don’t let that happen in the Inner Circle.
Our members have exclusive access to our coaches. Whenever they need a little extra help, they can book a call with and get unstuck fast.
Our coaches are fully trained in the program and like me, they’re e-commerce store owners too.
Get on the Inner Circle waitlist here: thesocialsalesgirls.com/inner-circle
In this 10 minute episode, I’m sharing the sales at Sock Doggo in the first 10 months.
I’m going to tell you about my Key Metrics, what’s “normal”, and which metric I’ll focus on to get more sales in the next few months.
And, I’m sharing the one thing I would do if I could start all over again. If you’re not doing this, you need to implement it fast!
Today the amazing Sarah Williams is sharing the details about how she transformed her small local business into a booming 7 figure online store.
Sarah's an Inner Circle member and great friend of mine. She has found a way to replicate her customers' experience in her bricks and mortar store, into a super sticky, personal online shopping experience.
And then…
She poured fuel on the fire by adding a simple but highly effective email strategy that keeps her customers coming back to shop with her every week!
Framed By Sarah: https://framedbysarah.com
Get on the Inner Circle waitlist and receive a free lesson and sales goal calculator. https://thesocialsalesgirls.com/inner-circle
One of the questions I’m asked most often is about production.
Here’s the story behind our recent order for 6000 pairs.
I’ll share:
- How much it cost
- How many I had to order – minimums
- How long it took
But really, that’s only part of the story. I promise it will make you rethink your manufacturing.
We recently got the results of a Poll from our Roadmap to $50K Group on Facebook.
We asked our members if they send an email every week, and if not, why?
The overwhelming majority said:
1) I don't know what to say or, 2) I don’t want to bother people.
I know that most successful store owners get 40% or more of their sales from email. In fact, even little Sock Doggo gets 35% of our sales from email.
I don’t want you to lose the opportunity to get sales without spending money on ads, so I created a list of 12 ideas for emails that you can use today. Even better, you can recycle them many times and still get great results.
Want to feel better about your progress?There’s one simple thing you can do that will make you: understand what activities will get you lasting results feel better about your progress* know what your “right” next steps should beOnce you put it in practice, you’ll feel empowered and wake up wanting to do more!
This week the amazing Jane Hamill is sharing her easy peasy content strategy.
The good news: It will get you free traffic.
The better news: You’re probably already doing MOST of it - a few tweaks will get you there.
The best news: Listen in as Jane walks me through a do-able content plan for Sock Doggo.
It’s a formula that’s repeatable. Yahoo!
Grab Jane’s Cheat Sheet that will tell you exactly what to do and say, so you can start now!
janehamill.com/tssg
Are your emotions affected by your email open rate?Today I’m sharing my dead simple email send strategy designed to build subscriber engagement and keep you focused on what’s important when it comes to email.Listen and you’ll instantly feel better in less than 10 minutes. Promise.
This week I’m chatting with my friend Krista about how we put together a plan for her to sell her business. She’s also a long time Inner Circle member.
She’s been thinking about selling for a couple of years, but there always seemed to be something more important.
We’re talking about:
What she did that gave her the confidence to get started.
The steps she took that brought her closer to the outcome she wanted.
How she kept it simple and was able to find the perfect buyer and close the deal in only six weeks.
Get on the Inner Circle waitlist: thesocialsalesgirls.com/inner-circle
This week I’m sharing a foundational strategy that e-commerce store owners can use, regardless of their stage of business.
It’s incredibly important, because time and time again, I’ve seen it in successful stores.
It’s the #1 indicator of long term success and profitability.
Yes, nobody talks about it!
Get on the Inner Circle waitlist and receive a free lesson and sales goal calculator. Click here!
Are you stuck? Are you reaching your goals?
In this episode, I’ll bring you up to speed on what’s happening at Sock Doggo, and my next steps.
But I really want to get you thinking about outcomes. I’m clear on what I want to happen in my business this year, and let’s make sure you are too.
You’ll see how to recognize when you’re stuck and understand why you keep getting stuck. And then I’ll leave you with a simple way to get yourself unstuck, so you can stop spinning, get clarity, and reach your goals faster.
LINKS
Get on the Inner Circle waitlist and receive a free lesson and sales goal calculator. Click here!
This episode is for Artists and Makers
Today we’re talking to a long time Inner Circle Member who made a pivot in her business that transformed her life.
At the end of 2019, she was an overworked Artist, stressed to the max. Even though she sold hundreds of pieces every month, she wasn’t making enough money to justify her 12 hour days.
Fast forward six months, and she’s created a new business model that has allowed her to scale her business, create recurring monthly revenue, and finally recover they joy she once had in her business.
LINKS:
Camila Prada’s Cabinet https://www.facebook.com/CamilaPradasCabinet/ Camila’s website: https://camilaprada.com/
Go deeper in our free Facebook Group https://www.facebook.com/groups/TSSGSupportCommunity/
Wondering what you can do that will get you results fast? Take our Assessment Quiz and we’ll deliver a package of training that is just for your business right now. https://thesocialsalesgirls.typeform.com/to/HWwjWx
In this episode, I’ll walk you through the one strategy that I’ve used to generate more than 25% of my total sales.
Here’s why it’s important to share this with you:
It’s a strategy that anyone can use, no matter what their stage of business. It’s helped me build my email list to more than 5000 names. I can track and measure my results.
Get your checklist so you can do this yourself: http://thesocialsalesgirls.com/perfect-giveaway-checklist
Go deeper with our free Facebook Group: https://www.facebook.com/groups/TSSGSupportCommunity
Wondering what you can do that will get you results fast? Take our Assessment Quiz and we’ll deliver a package of training that is just for your business right now. https://thesocialsalesgirls.typeform.com/to/HWwjWx
Even though we got a lot right when I was building my new store on Shopify, there was one thing I got really wrong.
Today, I’m going to share that with you and tell you why it’s important. Because you might be doing it too.
And you want to fix that, friend.
Check out our Traffic Bootcamp which helped me cut my ad costs by more than 60%. https://www.thesocialsalesgirls.com/traffic-bootcamp
Go deeper with our free Facebook Group: https://www.facebook.com/groups/TSSGSupportCommunity
Wondering what you can do that will get you results fast? Take our Assessment Quiz and we’ll deliver a package of training that is just for your business right now. https://thesocialsalesgirls.typeform.com/to/HWwjWx
Are you able to take a paycheck from your business? If you are, is it enough to make you feel like you’ve arrived?
In this episode, I’m going to bring you up to speed with where we’re at in my new business, Sock Doggo, and I’ll walk you through what has to happen before I can take a paycheck.
Then I’ll leave you with a simple calculation you can use to see when you can get a paycheck or a raise, and finally, feel like you are paying yourself well.
Go deeper with our free Facebook Group: https://www.facebook.com/groups/TSSGSupportCommunity
Wondering what you can do that will get you results fast? Take our Assessment Quiz and we’ll deliver a package of training that is just for your business right now. https://thesocialsalesgirls.typeform.com/to/HWwjWx