Business Geeks: Recent Episodes
Business Geeks
If you have a business that you’re wanting to grow, join the Business Geeks for a round table discussion on today’s relevant and trending business topics. Samantha Riley, Joe Pardo and Jennifer Crawford deliver bite-sized pieces of advice that you can easily action to grow your business and give it the best chance of success.
What changes in life bring about the biggest toll? The answer is always different for everyone, but there are a few constants. Grief, stress, and change itself can be some of the biggest sources of turmoil. For some people, big life changes can be exciting; for others, they’re a dreaded chore. No matter which category … Continue reading "56: Catching Up With The Geeks"
In today’s day and age, it seems like everyone is looking for ways to make a little extra money. Whether it’s picking up a few extra shifts at work or starting a side hustle, we’re all looking for ways to pad our wallets. But is a side hustle really worth it? Is it actually possible … Continue reading "55: Side Hustle vs. A Full Time Job: Which is Better?"
When it comes to shopping, everyone has their own unique behaviors and preferences. Some people love nothing more than spending hours browsing through stores, while others prefer to get in and out as quickly as possible. There are also those who carefully consider every purchase and those who impulse buy on a regular basis. Whatever … Continue reading "54: Our Shopping Behaviors With the Business Geeks"
It can be tough to run a business on your own. You have to wear so many hats and juggle so many tasks. That’s where a coach can come in and help you out. A coach can help you get focused and organized, set goals and track progress, stay motivated, and overcome challenges. They can … Continue reading "53: Choosing the Right Coach for Your Business"
Social media is one of the most popular ways to communicate with friends, family, and followers. It can also be a great way to stay connected with what’s happening in the world. While social media is often associated with younger generations, it can be used by people of all ages to connect and share information. … Continue reading "52: Social Media Talks With the Business Geeks"
We have all heard the saying, “the truth is out there.” But as our lives move further and further into the digital age, it seems that “lies are becoming true” on the internet. We see this everywhere on social media, where people can share whatever they want without any accountability. This has led to businesses … Continue reading "51: Why You Should Be Careful in Building Your Online Presence"
One rule of owning a business is to have a clear idea of your avatar or ideal customer. One rule of creating content is knowing that you are talking to your avatar, who is a real person with their own ideas and questions. In this episode, we answer some questions from our BGP followers. We … Continue reading "50: Q&A with the Business Geeks"
Tricky times bring difficulties for businesses, but they can also bring huge opportunities or new ideas to upscale and thrive. Despite the fact that the food industry is one of the most affected by these difficult times, we see growth and innovation at the end of the tumultuous period. In this episode, the Business Geeks … Continue reading "049: The Impacts of Third-party Delivery Apps on the Restaurant Industry"
With all of the challenges of the previous year, how do you intend to restart and make this year better? It is easy to focus on the negative events that occurred, such as lockdowns, illness, and so on, but we must remember that a positive mindset can be a great place to start. In this … Continue reading "048: Benefits of Positivity and Innovation in Planning for the Coming Year"
2021 may not have been the year that we have all hoped for, but it still brought good changes in our lives. We saw disastrous events happening in big business conglomerates, and we also saw significant wins for small business owners. In this episode, the Business Geeks share their thoughts and opinions about the innovative … Continue reading "047: Innovative Business Transformations from 2021"
With a lot of things going on, we have seen the good, the bad, and everything else that could possibly happen in businesses. Surprisingly, the effects of the global pandemic in various industries weren’t all negative. In this episode, the Business Geeks discuss the contemporary wins and issues faced by both small and large businesses. … Continue reading "046: Contemporary Wins and Issues Faced By Small and Large Businesses"
We’ve been far since the start of the Pandemic. Finance, Accessibility, and Communication have been the most common challenges that businesses suffered. A lot of them failed in the transition, but it is a huge growth to those who get to keep moving forward. Decision-making is crucial when we face challenges. Knowing where the business … Continue reading "045: Overcoming Business Obstacles In The Face Of The Pandemic"
It may sound like a cliché, but we say that with every problem there is an opportunity. And with the number of issues the world currently has, the opportunities are huge. Unfortunately, this is not an easy feat. One of the pressing matters during this tumultuous time is sustaining service to the customer base. Business … Continue reading "044: Servicing Customer Base Through Tumultuous Time"
We are finally back after months of hiatus. We cannot contain our excitement to be able to talk to each other and connect with all the business geeks again. What better way to kick off our season 2 than sharing what we have learned and what has kept us busy in 2021. As usual, we … Continue reading "043: Welcome to Season 2!"
It’s been only a few months, but it feels like we’ve been doing this podcast for decades! Sad today, though, that it’s our final episode for this season. We want to thank people and look back on how the almost 11 months of podcasting have gone. True to form, we banter and laugh as we … Continue reading "042: Season 1 Finale"
Many things can threaten our businesses. One way to avoid the disastrous results of these threats is to be aware of them, analyse them, and find ways to lower the impact that they may have on our businesses. One of the major threats is ego. An ego-driven business can go down the wrong path. In … Continue reading "041: Is Your Ego Too Big For Your Business?"
The concept of a minimum viable product (MVP) originated from Eric Ries’ Lean Startup. It stresses the importance of identifying and presenting a product’s most rudimentary features so a business owner can collect the maximum amount of validation with the least amount of effort and resources. In this episode, the Business Geeks discuss the importance … Continue reading "040: Get Started With Your MVP"
As a business owner, you will have days where your to-do list will overwhelm you. To get back some control, you can start categorising your tasks according to the four quadrants of the Eisenhower Matrix: 1. important and urgent; 2. important and not urgent; 3. not important and urgent; and, 4. not important and not … Continue reading "039: How to Instantly Know Where to Focus! The Eisenhower Matrix"
Did you know that most businesses fail because of the entrepreneur having the wrong mindset? In order for your business to grow and scale, switching from a worker bee to boss mode is essential. In this episode, we nerd out about the differences between the employee mindset and the CEO mindset and how you can … Continue reading "038: The Employee Mindset vs The CEO Mindset"
When you meet a potential client or network partner, how do you answer the inevitable question “What do you do”? How do you make sure that the person you’re talking to understands your value proposition and is engaged by your introduction that they will want to work with you? In this episode, we talk about … Continue reading "037: Elevator Pitch Going Up!"
There’s a famous quote that goes, “Your network is your net worth.” For business owners, this quote stresses the importance of building relationships and constructing a vast network of potential collaborators, partners, customers, guests, and the like. Networking can be an awkward and sometimes onerous duty, though. In this episode, we dive deep into the … Continue reading "36: Networking, Networking, Networking"
As business owners, we always need to keep our sales pipelines full and robust to make sure we have regular and consistent revenue coming in. To achieve this goal, we need really good lead generation strategies. Oftentimes, though, we implement overcomplicated lead generation strategies thereby bypassing simple, creative and effective ways to attract clients into … Continue reading "035: Unique Ways To Generate Leads & Fill Your Sales Pipeline!"
Is your businesses’ look and feel starting to look a bit stale? Are you expanding your audience or considering a whole new one? Is there a disconnection between what you want your brand to be and what your customers think your brand is? If you answered yes to these questions, then it may be time … Continue reading "034: Is It Time For A Re-Brand?"
We all have a money mindset. It’s that unique set of beliefs and attitudes about money that we follow. It’s what drives the decisions we make about saving, spending and handling money. Developing a money mindset generally starts at home. Essentially, we imbibe our family’s money mindset beliefs. For example, many parents preach to their … Continue reading "033: Is Your Money Mindset Sabotaging Your Business?"
Do you have that perfect idea for a business but hesitate to make the transition from employee to entrepreneur? Everyone has different circumstances and risk factors to consider when making that scary and life-changing transition. Some may be young with no family, others may already have children, mortgages, and bills; while others come from high-paying … Continue reading "032: How To Make The Transition From Employee To Entrepreneur"
With all the social media marketing tactics available, you may wonder which one you should start with. Email marketing and growing your email list is one of the most effective ways to consistently reach and engage with your audience and potential clients. In this episode, we delve into email marketing, how often to send emails, … Continue reading "031: Email Marketing Like a Boss!"
As business owners, mental health awareness is an important topic to discuss since we have to be mentally fit to lead our teams and grow our businesses. There have been studies, though, of how social media may be linked to an increase in mental health issues like depression or anxiety. Let’s accept it, social media … Continue reading "030: Is Social Media Hurting Your Mental Health?"
Content is King and any content creator of a blog, vlog, or podcast will certainly give this statement two thumbs up and probably a fist pump for good measure. What if you’re a solo entrepreneur who does not have a big budget for content creation or a start-up that doesn’t have a comprehensive content marketing … Continue reading "029: Do You Really Need To Create Valuable Content for Your Audience?"
Business owners everywhere feel differently about raising the prices of their products or services. Some feel that this is a necessary and natural effect of growing your business. Others fear that they will lose clients if they raise their prices. For those that do raise prices, there are varied methods of achieving this goal. These … Continue reading "028: Is it Time to Raise Your Prices?"
The Profit First Method is an accounting method made popular by business author Mike Michalowicz. The theory behind this method is contrary to the generally accepted accounting formula of sales minus expenses equals profit. This method states that sales minus profit equals expenses. Michalowicz based his formula on Parkinson’s Law, which states that people have … Continue reading "027: Profit First Method: Is it good for your business?"
The “Imposter Syndrome” was first defined by Dr. Pauline Clance and Dr. Suzanne Imes as “internal experience of intellectual phoniness which appears to be particularly prevalent and intense among a select sample of high achieving women.” Everybody feels it. Even professionals who are experts in their fields get imposter syndrome. It can be an advantage … Continue reading "026: IMPOSTER SYNDROME…Can Go Kick Rocks"
A Contrepreneur is “an ambitious entrepreneur offering exciting business opportunities but who instead offers a scam that causes their victims to part with their money.” From the Urban Dictionary: “A con artist who makes their fortune by fooling wantrepreneurs into thinking they’re getting a great deal or coming into some easy money when the reality … Continue reading "025: The Contrepreneur Formula Exposed"
Jennifer has set the theme for this episode and she opens it with the very intriguing question: should we work six-hour work days instead of the traditional eight-hour work days? The paradigm of a 9-to-5 work day in the US is based on the Fair Labor Act of 1938, which was drafted to curb abuse … Continue reading "024: A 6-Hour Work Day"
The Internet has truly revolutionized modern living. We remember, though, when you had to dial to a server and wait quite a while to connect to the Internet. Yet even during those early years in the ‘90s, we knew that this newfangled tool would be big. Fast forward to today. With just a click of … Continue reading "023: Stealing Ideas or Sharing Ideas?"
In this episode the Geeks tackle the topic of “morning routines” and exactly what a great morning routine is for you. As a business owner, you know that your daily entrepreneurial habits start the moment you get up, not when you get to your office. Per a plethora of memes and social media posts, this … Continue reading "022: Morning Routines"
Media consumption is changing rapidly. The majority of people do not watch TV anymore. They would rather spend a lot of time watching TikTok videos than sit through a 4-minute video on Youtube. Two factors have given rise to this TikTok phenomenon: people have more time to spend on social media due to quarantines and … Continue reading "021: Changing Media Consumption Trends"
A business needs several key ingredients. Having clients is a key element to starting a service-based business. Yet, how do you define a client? Is it someone who pays for your service? Is it someone who is a member of a community and might generate leads for your business in the future? Speaking of community, … Continue reading "019: What do you need to start a business? It’s not what you think!"
Having easy access to the web has radically changed how customers choose their products or services. People need social proof to know that their money is going to the right place, which is why online reviews play an essential part in your business. In this episode, we discuss why your business needs online reviews, how … Continue reading "018: Reviews Reviews Reviews! Your Business Needs Them!"
No one could have predicted this pandemic, but the same does not hold true with the business-landscape after the crisis. The coronavirus pandemic has a lot of dark sides and has caused a lot of pain and grief all over the world. But in times of crisis comes windows of opportunities. Join us as we … Continue reading "017: The Future Of Business: It’s Not All Bad"
No matter what your business is, in order for it to grow you must think of ways to diversify your online revenue streams to boost your company’s profits. There are so many avenues that entrepreneurs can take when it comes to earning revenues online. This week, the Geeks break down the different options of online … Continue reading "016: Creating Online Revenue Streams for Your Business"
Marc Cuban, owner of the National Basketball Association (NBA)’s Dallas Mavericks, said in a recent interview, “How companies respond to coronavirus is going to define their ‘brand for decades’. In today’s episode, the Geeks dive into different companies’ pandemic brand messages and examine how they strike a balance between maintaining their unique tone of voice … Continue reading "015: Brand Messaging During the Pandemic: The Good, The Bad and The Ugly"
Pricing your product or service is one of the first and most important considerations when starting a business or launching a new offer. But why is it that so many online business owners struggle to price their products? Choosing the right pricing strategy can be difficult. A profitable pricing strategy is important and as business … Continue reading "014: Profitable pricing strategies"
When was the last time you really had a great experience as a customer? How about the last time you had an unpleasant experience where you felt annoyed or frustrated? Having a lot of people giving positive customer experience on your business, whether in retail or in the service industry, is like a free marketing … Continue reading "013: Creating an Incredible Customer Experience"
3 Ways to Grow Your Business With Podcasting Podcasts are a great way of getting your story heard and telling it your way. It’s also the perfect tool for building your business and creating a following. It’s one of the best ways to connect with your audience and nurture those relationships on a personal level. … Continue reading "012: 3 Ways to Grow Your Business With Podcasting"
LinkedIn is the perfect platform for growing your network and prospecting for clients while helping you to build your authority. LinkedIn is the largest online business network with approximately 660 million users in over 200 countries. This makes it perfect for building your business network, prospecting for leads and building social authority. To make the … Continue reading "011: Growing Your Business Using the Power of LinkedIn"
Social events are but a distant memory right now and are missed by so many of us after the global pandemic changed the way we interact. While we may not be able to do person to person live events, hopefully it won’t be too long before we can get back to our favourite events and … Continue reading "010: How to Use Virtual Events to Grow Your Business and Increase Your Influence"
Business During The COVID-19 Pandemic As business owners and entrepreneurs, now more than ever is the time to step up and show confidence and leadership to our clients and community. Planning and being pro-active is a much more productive space to be in, and today the geeks discuss how they’ve seen some businesses pivoting and … Continue reading "009: Business During The COVID-19 Pandemic"
How To Identify Opportunities During A Time Of Crisis Economic downturns are stressful times for businesses but there’s always opportunity as the marketplace changes if you know where to look. This week the Geeks take a look at different ways your business can evolve and pivot to make the most of the situation at hand … Continue reading "008: How To Identify Opportunities During A Time Of Crisis"
How To Create A Profitable Business A business that isn’t profitable, is just a hobby. And with such a high failure rate in business, it’s extremely important to ensure you are taking the actions that will create profit in your business. This week the Geeks share what they do currently, and have done previously in … Continue reading "007: How To Create A Profitable Business"
Strategic Partnerships To Grow Your Business Strategic partnerships are one the most powerful ways to grow your business. It is a great avenue to increase your visibility and your sales. Yet so many business owners don’t utilize them. So how can you create strategic partnerships to grow your business? This week the Geeks share what … Continue reading "006: Strategic Partnerships To Grow Your Business"
How to get more speaking gigs So you want to get more speaking gigs and you’re not sure how to go about it? You want to become a speaker and you’re not sure how to get started on your journey? You know that speaking in front of the right people is a great move for … Continue reading "005: How To Get More Speaking Gigs"
Networking that is NOT working This week the girls take the wheel and break down the love-hate relationship that entrepreneurs and business owners have with networking. Join the Business Geek girls as they review the different types of networkers that make network events interesting and terrifying at the same time. You know Networking needs to … Continue reading "004: Networking that is NOT working"
Outsourcing Your Way To Success With A Virtual Assistant Or Team This week the Geeks take a look out outsourcing and the impact and potential benefits it can have on your business and what are the signs that you need a VA? Join the Business Geeks as they break down exactly what outsourcing … Continue reading "003: Outsourcing Your Way To Success With A Virtual Assistant Or Team"
Marketing strategies that don’t break the bank This week the Geeks discuss business on a budget and how to utilize marketing strategies that don’t break the bank. They breakdown some simple DIY public relations strategies that can really help to make your business budget go further. As well as reviewing what you can do to … Continue reading "002: Business on a budget: Marketing strategies that don’t break the bank."
The Business Geeks Put Their Hotel Consultant Hats On This Week Jen found an interesting article talking about how Marriott is taking on Airbnb. We discuss how we would utilize the information provided by our customer base in surveys to custom tailor our hotel experiences to those who want to and keep coming back. Rotten … Continue reading "001: Hotel Disaster – We Put Our Hotel Consultant Hats On To Fix A Multi-Million Dollar Hotel in Crisis"