Create The Movement Podcast: Recent Episodes
Create The Movement
Create the Movement is an online marketing team focused on collaborating with law firms and business nationwide. Visit us at createthemovement.com (http://www.createthemovement.com/) to discover how we can help you create a movement.
A new Create the Movement Podcast episode is live: Leveraging Your Existing Assets for New Ventures! In this episode, Adam Colbert and Brad Post share incredible insight on using your current business, or assets, to give you a headstart on new ventures.
In this episode of Create The Movement podcast, Brad Post and Adam Colbert discuss hiring processes and best practices.
Join Brad Post and Adam Colbert, the partners behind the renowned digital marketing agency Create the Movement, as they share insights into their career paths and field experiences. Create the Movement Podcast has been recently revived; don't miss out on the first episode of the second season!
In this episode of Create The Movement podcast we speak to Jon Grogan about building brands.
In this Podcast we speak to Cody Jefferson of Embrace The Lion. Listen to this podcast for motivation, leadership and inspiration.
In this episode of Create The Movement Podcast we discuss Video Production and hear the story of Gregory Kuhn of Aksala Productions.
In this episode of Create The Movement Podcast we speak with Connor Gillivan CMO of FreeeUp where they have a platform to Hire Top Freelancers To Grow Your Business
In this episode of Create The Movement Podcast we discuss how to get clients for your small business and importance of local search
In this episode of Create The Movement Podcast we discuss email marketing with Adam Colbert of Rocket 31
Create The Movement Podcast with Brad Post as he interviews Steve Currington about Business Development.
CEO Brad Post sits down with Isabella Johnston to discover a little bit about the world of business consultation.
CEO Brad Post sits down with CMO Dominick Montgomery to discuss all the trials, tribulations, and successes Create the Movement has faced in the last year.
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Brad Post, Create the Movement, host Crystal McFerran, Creative Strategy Partners, guest
Brad Post, Create the Movement, host: Welcome back to Create the Movement podcast. This is Brad Post, and I’m very excited today to be speaking to my new friend, if we can be new friends Crystal, Crystal McFerran. Crystal how are you doing today? Crystal McFerran, Creative Strategy Partners: I’m doing great. Thank you. BP: Good. Good. I think we connected through social media. You’re down in Dallas, correct? CM: That is correct. BP: And we’re very much in the similar industries and we connected earlier this week. And I boldly asked you to be on my podcast, and you boldly said, “Yes.” That was last week. Wasn’t it? CM: That was last week.
Background BP: You have a very interesting story that I wanted to get – as far as marketing. The things that you’re doing, the things that you have done. Just very impressed. And if you want to just start out by telling your story. Or, how did you get into marketing? CM: Okay. I knew from a pretty young age that I wanted to pursue a career in marketing or advertising. I think it was initially driven by a creative urge. But, more and more over the years, I became passionate about marketing because it’s all about relationships. I’ve always been interested, and intrigued by, psychology and relationships. And what it boils down to in marketing is knowing who you need to connect with and then building a relationship by providing value. And I think that it’s really evolved over the years. Particularly through social media. Marketing’s still creating and engaging, of course. But it’s deeper than that. And it’s become a way for companies to communicate with vast amounts of people in a personal way. BP: Perfect. Perfect. So, tell us about your career within marketing. CM: Okay. I started out in a traditional corporate marketing area working for Hewlett Packard and Accor. And I did that for about thirteen years. And then a few years ago I really felt the urge to start my own company. And it was something that I’d always wanted to do, and I didn’t ever feel like there was a right time. I was doing some consulting on the side. And I just decided, “Okay. I’m going to do this full time. I’m going to dive in, and see what happens.” BP: And you said you started about three years ago? CM: I did. It was about three years ago. And then then my second year into the business I was approached by another, a little bit larger, digital marketing company here in Dallas. And they were interested in acquiring the company. And so, it wasn’t something that I was really actively seeking. Or, that I even expected. And I felt like it was a great opportunity, and so I did it. And I stayed on for about a year with them. And I recently started another company on my own. BP: Was that emotional? I know you said you spent two years growing the business, putting your heart and soul into it. Was it hard emotionally? CM: To start over? BP: No. Just to sell it. Or, to be able CM: You know, it wasn’t. It was a really positive experience. I was excited about having more resources and working with a larger company that I felt shared a vision. And so I was really excited about the opportunity. BP: That’s awesome. And so you stayed on for a year. And during that time did you take any time off between starting the new company? Travelled I think? CM: Travel is my passion and so I did do some travelling to other countries. I’ve currently been five continents, 27 countries, and so, obviously, it’s something that I get really excited about. I try not take extended time periods off. The great thing about technology today is that you can work from anywhere in the world. And so, even when I was in Thailand, for example, it’s a thirteen-hour time difference, I was still able to keep things going. BP: That’s awesome. I totally agree with technology. So, out of the 27 countries, do you have a favorite place besides Dallas, Texa...
Brad Post: Welcome back to this edition of Create the Movement podcast. Josh Rich joins us. Josh Rich: Hello everyone. BP: How are you? JR: Doing good Brad. How are you? BP: Good. Josh is our Online Marketing Specialist, and has been on several podcasts with us. JR: Talking about when to trust Google, and when to not trust Google. It’s a pretty interesting topic in the SEO-world, whenever Google puts out a public statement – what to with that? BP: Got it JR: These public statements come in lots of different forms. Sometimes it will be like a ‘Help’ document. They put one out a couple of weeks ago to just clarify on like what a bounce rate is. Or, what an impression is. Or, just different things like that. And so, obviously it’s very handy to have this official definition according to Google, so that way, you know what you’re doing. But other times, it’ll come, you know, like in some sort of like an interview, or like an SEO-roundtable discussion with other people. And it will, just kind of like, not necessarily be this planned thing, but something where they’re like, I don’t want to say it slips out by accident. But they’ll just kind of, like allude to something and everyone freaks out, “Oh, my gosh! They finally said this, or that!” Obliviously, other times, it’ll be like in that vein. When it’s like this really big long process, and they like, know what they’re doing. And it’s very organized, sometimes it is at least. So, but either way, whatever form it comes in there’s always a lot of discussion whether it’s valid or not. For example, something that recently happened is that they basically said, and I forget who said it or how they said it, but someone from Google said that whatever kind of 3.0-blank re-direct you do, whether it’s 3.01, 3.02, 3.07 or whatever, it all passes page rank. So, we were like, “Oh, that’s kind of cool.” But the funny thing is, anytime Google says something like that, people immediately start doing experiments. And so people start testing that. And they basically found that 3.01s pass page rank way, way better than anything else. So, it’s kind of this little bit of confusion. Like, when you say it passes page rank, do you mean it passes page rank equally, or is there some sort of scale of how well it passes it? Or, are there other ranking factors we don’t know about? So, there’s always this kind of weird confusion in a lot of the discussion that spawns after Google puts out these statements. So, what we do, is we have 4-step system here whenever something like that happens to kind of check them and see if they’re really telling the truth. Or, if they’re lying, or if they don’t know what they’re talking about, or what happened. Look At the Data It’s like I said, anytime that Google puts out a public statement, that is half-way controversial or revolutionary, someone, somewhere will do an experiment to test to see if it’s true. And so, BP: Usually multiple places. JR: Multiple places. Yeah. People like MOZ does a lot. SEMrush. And then like everyone, all the big boys will do something, typically, to test how well that’s working. Like I said, in the case of 3.01 redirect, that was proven false. That’s happened multiple times. So, like I said, the first step: look at the data, look around, see if someone does an experiment, and then base your plan of action off that data. Remember Google Is A Massive Company With A Massive Algorithm. Second thing to remember is that Google is a massive company with a massive algorithm. And so, a lot of times, especially if it is someone that’s just doing an interview, or like a podcast, or like a roundtable discussion, they might get asked a question that they’re not necessarily qualified to answer. And so, they’ll just kind of say something, “Oh yeah, this is what it is.” It might be someone in like search quality department is answering a question about AdWords, or something like that. So, they don’t really know what they’re talking about, but they jus...
(CTM#30)_(Email Marketing with Joseph Bojang) Brad Post, Create the Movement, host Joseph Bojang, Web Champs Email Marketing Course Brad Post, Create the Movement, host: Welcome back to this edition of our podcast. I’m excited to be sitting with a good friend of mine, Joseph Bojang. How are you Joseph? Joseph Bojang: I’m good. Thank you for having me, Brad. BP: Joseph is, like I said, a long-time friend. We meet regularly. Hold each other accountable to goals. Kind of, you mentor me. I don’t know if I mentor you or not? JB: You do. BP: But just been a good friend for a long time. We met at another company that we worked at. And Joseph has got some really neat things that he’s been doing with email marketing – webchamps.net. Correct? JB: That’s correct. Yeah. BP: So, I wanted bring Joseph in and kind of have him share a little bit about email marketing. But first, just before we get into that, just if you could, kind of share your story. You can condense it, short version, long version. You know? Just however you feel led to share. JB: Yeah. So, I would say it started probably in 2011. I had several years of actually working in nonprofit where I was helping people in many different ways. And learning how to do all type of resourcing, asset mapping for communities, while at the same time doing freelance web design work. And for a short period doing some remote work for design agencies. But in 2011 I actually decided to give this whole entrepreneurial thing a go. And in doing that quickly found one client which was how I met you on my first day of doing some work for that client. It turned into something to where it’s like, “Hey, why don’t you come in and do more work for us?” And in that process I actually started getting more, this is around 2012, I started getting more into marketing. And a lot of that experience that I had from working in the non-profit really transitioned well into working in a marketing environment where a lot of the times you’re doing these tasks that are manual, and you’re trying to find a good way to scale a business while also working for clients. So, I think that really opened my eyes to a lot of things that other entrepreneurs were doing. And from that point I left there after some time and started working on my own work. And I’m currently doing software development with a small team. We do Scrum development and also doing a lot of email marketing and marketing automation. BP: Oh, okay. Okay. Yeah. I think when you and I first started working together, and I don’t know if our numbers are correct, but we had maybe five people working for us. You’re kind of the saving grace. And we grew it to about 18 or 20 before I left. And then you left shortly after that. JB: Yeah. Yeah. BP: Yeah, I remember just kind of running the projects myself. And when you came in you took it all over which helped me a lot. So, you’ve kind of been on a journey, kind of like I have. JB: Yeah. BP: As far as learning marketing, being able to implement marketing. Share a little bit about Web Champs. When did you launch this? JB: Yeah. So, and a little bit into that backstory, when I started doing web development around 2008, we would do these large web sites for some nonprofits that wanted to be like someone that was larger than them. So, they would want a $40,000 website because of all the work and customization that would go into it. And we would always miss steps because they wouldn’t communicate something to us, or we didn’t’ really get all the information we needed up front. And what we would do is create a lot of bad-website stories is what I would call it. Where the client really wasn’t happy with the finished product and we felt that there was a lot places that we dropped the ball. But, the company I worked with at the time was okay with that. So, the idea of Web Champs was actually not that ‘I’m a champ.” Or, you know, this is something I started with my wife. Not that we are the best, but th...
Ep.29 Interview With Aaron Janx Brad Post, Create the Movement, Host Aaron Janx, Straight Up Entrepreneurs Facebook Group Brad Post, Create the Movement, Host: Welcome to this edition of Create the Movement podcast. This is Brad Post and I’m very excited today to be speaking to a new friend, I guess I could say, that Aaron. Aaron Aaron Janx: New friends. BP: Aaron Janx, right? Did I say it correct? AJ: That’s correct. BP: All right. Just got connected with Aaron through, basically, an email registry. Was moved by what you’re doing. We somewhat have similar backgrounds. Similar geographical areas, too, that we’ve lived in. Just excited to talk to you, Aaron. So welcome. AJ: Happy to be here man. BP: Well, just kind of the first question, you know? Tell us your story. I’d like for you tell our listeners about your story. It’s extremely inspiring. AJ: So, when I was in high school I was a horrible student because I was the kind of kid, and still am the kind of man, that I don’t like people telling me what to do. So, when I was in school I was thinking, “Well, what am I going this for? I don’t want to learn this. I don’t want to do this.” I’d just keep my book shut and not even do anything. And I ended up graduating. I did graduate. But I graduated with a 1.999. Like I just made it by the skin of my teeth. BP: That’s passing, right? AJ: So, I got to walk. A pass is passing. So, then I enrolled in community college, but I dropped out of that. Because, what in the hell am I going to go into another stint of learning things I don’t care about. So, I got an errand-boy position with the Fortune 500 company, but it was a division of them that sold local advertising and marketing to small businesses. At that time, all’s I did was drop off invoices, give them copies of their ad. I would just, you know, go and pick up checks – stuff like that. Until, I had the opportunity to go and do a re-sign. So, I went to do a resign. They said, “That was a pretty good job.” Because I sold the guy more than he had originally had in his marketing. And then they said, “Well, give it a shot. See what happens. Try to sell for a week.” So I did. And I broke all kinds of, you know, company records for new client acquisition. And did really well. And they promoted me to sales manager, and regional sales manager, and sales trainer. And I did that for a while. Got into, on my side hustle, because I was making a lot of money there, my side hustle was real estate investing. So, I started that when I was 19. And I started flipping houses making big money. Quit the Fortune 500 company. And was living like a rock star. Market crashes. And the way that I got houses did too. So, I, you know, wouldn’t go back to work. And I said, “Well, it’s hard when you make a lot of money to imagine yourself going back to work and make some little salary. You know?” $50,000. $100,000. I couldn’t imagine myself doing that. So, I burned through that savings. Went broke. Went on food stamps because we couldn’t afford food anymore. And I said, “You know? I can’t live like this.” I got to go back, figure it out in real estate, figure it out in sales. So, I did. And I was fortunate enough to figure it all out. Got to the space where I didn’t need to work anymore. And got into doing which I’m doing now which is teaching sales and client acquisition. Primarily to coaches all over the world. BP: Okay. So, man, that’s extremely humbling to go from probably making as much money as you were to on food stamps? AJ: Aw, man. BP: You had a wife and kids to take care of, right? AJ: Three kids. BP: So that’s a big, humbling experience. AJ: I’ve been so broke and poor where I’ve put like 50 cents of gas in – multiple times I’ve done that. BP: Wow. And it didn’t get you too far, did it Aaron? AJ: No. It got me home though. BP: Right. Right. Well, just, you know, kind of – that’s awesome man. Just kind of recapping the story. I guess, you know, you did really well with t...
(CTM #27)_(ZacLindsey)_(7%2F21) Brad Post, Create the Movement Zac Lindsey, Attorney, Lindsey Firm Brad Post, Create the Movement: Welcome back to this addition of our podcast. This is Brad Post and I am sitting with a friend, also one of our attorneys, Zac Lindsey. Zac, how are you doing today? Zac Lindsey, Attorney: Doing fine, Brad. Thanks for having me. BP: Good. Zac’s with the Lindsey Firm out of Tulsa. We’ve been friends, or acquaintances, for several years now. ZL: Yeah. BP: And you’ve been doing a lot of neat things in Tulsa with, you know, what you’re doing with, you’ve got your own podcast called Fore Founders. F-O-R-E, right? ZL: Right, F-O-R-E. It’s a made up word. BP: Okay. ZL: I made it up. It’s F-O-R-E F-O-U-N-D-E-R-S. BP: Okay. ZL: So, Fore Founders. It’s hosted through my law firm website. BP: Right. ZL: So, it’s just straight lindseyfirm.net/podcast. That’s where you can find that. BP: Can you tell me a little bit about the vision of that? ZL: Sure. The idea kind of came about when I was being an irresponsible business owner and not blogging, and not really promoting myself, or doing anything. And I was chatting with your friend, and she kind of brought up this point that I liked to have conversations. I like to ask people hard questions. And, you know, attend these entrepreneur events. And she said, “Why don’t you do a podcast?” And I thought, that’s kind of interesting. And I had not thought about that before. I’d actually done a podcast before through a friend of mine – a comedy podcast. BP: Okay. ZL: That was not successful [laughter] because we were not very funny. But he had a great laugh, so I thought that could kind of carry it. So, I kind of looked into it, and I thought it would be really neat since I represent small businesses. I represent startups. It would be cool to have, kind of, a local vision, a local spotlight. And allow local companies: give them an opportunity, give them a platform to tell people what they do. I’ve always thought, I’m constantly curious about why people decide to get into business. You know? A lot of people will be in a job for a while and then they leave to start a business. And that’s a big leap. To get out of a secure paying job. You have a paycheck every two weeks, or every month. To go start a business where there’s no guarantee of success. BP: Right. ZL: And I have some ideas about why I think people do that. But I’m really curious to figure out what motivates people to make that leap. And so, that’s kind of the basis of it. I sit down with the business owner. We get their story. Understand where they’re coming from. Why they made the decisions they did. A lot of times we find interesting things about their background – maybe how they were raised. Or, where they’re from. And the situations that led them to start their own business. BP: Awesome. We’ll speaking of background and how they were raised, can you tell us a little bit about your story? And you can back as far as you want. ZL: Sure. Well, I’m from here. I’m from Oklahoma. I’m from a small town. And I grew up a rather normal life, you know? Two parents that worked. I have a sister. And then went to college at Arkansas. And then went to law school at Michigan. So, I thought I would never be in Oklahoma. BP: Oh, really? You moved to Michigan. ZL: Oh, yeah. I was never, never thought I would come back. But, along the way I found out that I liked to do some things, like some litigation work. I liked representing clients directly. And there’s a lot of opportunity for that here, with some connections that I had here. So, I ended up back in Oklahoma. BP: Okay. ZL: And I worked for the DA’s Office for a while. And then I worked for a couple of law firms that did mostly insurance-defense work. Which is, you know, if you’re a physician you buy a medical malpractice policy. And then if you happen to get sued you report to the insurance company, who then hires a law firm to represent th...
(CTM#26)_(GregConder) Brad Post, Create the Movement Greg Conder, Conder Business Solutions Brad Post, Create the Movement: Welcome to the next edition of our podcast. I am very excited today to be with a friend, Greg Conder. Greg, how are you today? Greg Conder, Conder Business Solutions: I’m doing well, Brad. BP: Good. Good. GC: Thank you. BP: Greg is with Conder Business Solutions. GC: Yes. BP: And had a vision to launch your business about six-seven months ago? Right? GC: Yeah, we’re almost to six months. BP: Okay. But you had the vision, you know, way before? GC: Sure. BP: Can you tell us a little bit about your story, and how you came to start Conder Business Solutions? GC: Oh, sure. Well, my background is that of industrial engineering, and in previous times I actually owned a manufacturing company. So, this business start isn’t my first time. Throughout my career, in addition to owning a manufacturing company, I taught business classes. And kind of got to know small business - the world of small business and their owners. That way. And I just saw an opportunity to start a little consulting business that could help small business owners. BP: Good. Good. So, you said owned a manufacturing company. And then, also, into education, came out into this as well. GC: Right. Yes, so, business ownership from manufacturing standpoint. Sometime in the education system. Actually teaching business and entrepreneur concepts. And, now, I’m basically back out in the private industry. BP: Right. We’ve know each other for what, about a couple of years now? Right? GC: Yeah, I think so. At least a couple. BP: Been meeting and I consider Greg, again, just a close friend a good solid mentor to me. But, let’s share a little bit more specifically about Conder Business Solutions and what type of clients you look for. And then, also, what kind of things you do for them. GC: Okay. Well, client-wise, typically it’s going to be a small business owner. And definition of small business owner is pretty, has lots of variety out there. The one that I use is going to be a company with anywhere from say one to 30-40 employees. BP: Okay. GC: So, business size, that is sort of what I’m looking at. And then, you know, you also look for quality clients – people that are truly trying to achieve something and trying to grow their business. Or, make it more profitable. Or, even, to trying to do good things for the community or others with their profits. So, you know, I look for quality business owners that way. And I honestly just want to help them achieve their goals. BP: Okay. GC: I have a couple of ways that I do that. A couple of unique processes that I developed. One of them is called the Optimum Solution. And, what I do there, over my experience I’ve kind of determined that business really has three main parts. There’s kind of a science part to it, a people part, and an art part. So, when we think of the science part of business we might be thinking of data, statistics, trends, financial statements like balance sheets, income statements, cash flow - hose types of things. Science parts are generally going have numbers associated with it. BP: Okay. GC: The people part, if you think when you’re in business, all the people you deal with. Certainly, we think about customers, employees, team members, vendors, and honestly, for small business, kind of unique to small business is family. So, that kind of makes up that people part. And then, the art part is where we find that marketing, and that image, and that branding, and sometimes in that artful part is where we call on our ‘gut feel’ or intuition - when the science part isn’t really clear to us. BP: Right. GC: And so, we look at all three of those pieces. And that’s going to be my starting point with business. See if one of those pieces has a weakness, or needs to be strengthened, or something like that. And when we’re pretty well set there, I have this other process call...
Liz Montgomery, Create the Movement Terry Brown, Create the Movement Liz Montgomery, Create the Movement: Welcome to the Create the Movement Podcast. Today I’m here with Terry Brown. And this is Liz Montgomery of Create the Movement. And Terry Brown is our Director of Sales. Say, “Hello,” Terry. Terry Brown, Create the Movement: Hi. Hello. LM: Today we’re going to be talking about frequently asked questions. So, there’s questions that we get asked practically every time we’re bring on a new client, and we thought we’d put those into a recorded podcast so folks can have an answer to those – easily accessible to them. So, our first question is, that we get asked often, is “Do I own my website?” So, when someone does business with us, Terry, do they get to own the website? TB: Absolutely. And that’s not common across the board for SEO and marketing companies, but with Create the Movement we feel that when you’re creating something for your business you should definitely own it. A lot of things go into the decision of why we do it this way. But the short and simple answer is yes, absolutely, you own your website. You own the content. You own the aesthetics of it. We know that it’s very important, both in keeping ourselves accountable moving forward in the relationship, but to you making the investment. That when you spend your money you’re actually getting something tangible. LM: Another question we get asked, we have a large part our clientele is attorneys, and question they often ask is, “Do you have a website that you’ve done for my specific practice area?” So, depending on what practice area an attorney is in, their website and marketing can look different from other attorneys, right?TB: It absolutely can. It can look different from one practice area to the other. We do have a majority of the practice areas currently covered now in our client base. And have done just about every practice area there is. As well, I find that even outside of practice areas, other businesses want to know have you done a website for our business? And the answer again, is yes. We’ve done website for businesses for almost every industry up to this point. LM: Pretty broad scope. TB: Yeah. We’re very versed. LM: Even a goat-farm raiser. Goat farmers! [Laughter] We’ve had all kinds of really fun actually, to kind of learn the different industries, and customize the online presence for them. TB: And you touched a moment for the marketing of the different practice areas. It does a make a difference. There’s a different approach for personal injury versus intellectual property. So, it’s very good for us to know those differences and to have experienced that. So, another question that’s brought up often is, “Where are you located?” LM: We are located in Tulsa, Oklahoma. Is where we are based. We serve clients nationwide, though. We have clients all over the country, and we’re expanding very quickly. I think we’re in 30-something states not. We haven’t quite hit all 50 states. But, yes, we’re based out of Tulsa. So, which leads to the next question, “Can the client be found, or ranked, in multiple locations, or nationally? Can they do both? Do they have to just one? And what’s that? Maybe a little bit about what that process looks like? TB: Sure. Ranking nationally, you could assume, is going to be a little more difficult. Multiple locations is going to depend on whether you have a physical presence, or address, to contribute to a Google’s Map listing. Ultimately, the answer is yes, to both. But it is a more aggressive campaign. It’s definitely do-able. And it’s going to depend largely on the competition for your practice area, or specific business. And how much budget you have to put towards that campaign. LM: Right. Our next one, “If I decide to go with our company, what would the process look like?” So, and for that, our process, we are very strict about timeline. We found in our industry that with folks who build websites, or marke...
Brad Post, Create the Movement: Welcome to Create the podcast. My name is Brad Post. I’m sitting here with Josh Rich. Josh Rich, Create the Movement: Hello, everyone. BP: How are you doing Josh? JR: Doing well Brad. How are you? BP: Good. It’s been a little while. JR: It has been. BP: But, Josh, you wrote this amazing blog post. And I’ll put the link in the show notes. But it’s basically talking, kind of, about the difference between local and organic results. Right? You wrote that post? That was your good stuff right there? JR: Yes. Yeah, that was me. That was me. Yeah. So, this is like one of the more confusing topics that we kind of have to deal with a lot of times with our SEO campaigns. So, when we say local results, we’re talking about, I think it’s three, or is it four results? BP: The ‘three pack.’ JR: The three. Yes. It was four, now it’s three. BP: Right. JR: It was four, now it’s three. The three results that pop up in the map when you do Google search. And it won’t always pop up. But if you search, especially if you search, you know, like a service, or an industry in your town, then you’re almost always going to get it. So, if search for like, you know, like an oil change place in your town, or an upholstery cleaner, or something like that, you’re going to some local listings there. BP: As long as you have your Google My Business listing JR: Right, right, yeah. The search something’s going to pop up there. So, then the organic results are just like your regular run-of-the-mill results that pretty much, you know, the local results only on the front page. And then everything else past that it’s going to be organic results. Typically, 10 per page. Again, we’re not including the ads in this either. This is just purely unpaid search results here. And so, something that’s really confusing about this is that a lot of times you’ll have a different order. So, say that we’ve Company A, B, and C. Right? And so, say in a local result they pop up in that order: A, B, C. But in the organic results sometimes they’ll pop up like: B, C, A. So it’s confusing. Why is A showing up first in the local results, but then third in the organic? So then, it’s very confusing to think that they’d correlate. But the reason that they don’t is because they’re pulling different information. So, the Google algorithm sophisticated enough to just scan different information. So, it’s almost like two different search results. There’s definitely a lot of cross-over there. I’d probably say it’s about 60% cross-over, then 40% is independent. Which is where that variation comes in. Right? And so, there’s three things really affect this disparity between the two results. The first one is going to be the difference between the citations and links. So, citations those are anywhere on the web where like your name, address, and phone number are, and your url, are listed. So, a lot of times that’s going to be different directories like Yellow Pages, or Foursquare, or Brownbook, Angie’s List, whole, long slew of these. Right? Where the backlink is just a link to your website on someone else’s website. And so, the backlinks are what you want for organic results. That’s going to get your domain authority. It’s going to make you look like a credible website through Google. Whereas citations are what you want for your local listings. BP: Okay. JR: And you want to make sure that whenever you have your name, your address, your phone number, and your website, that it is all identical. So, if you put, like, if you spell out ‘avenue’, but then you put ‘ave’ in another one. BP: a-v-e JR: That’s going to hurt you. So, make sure that like, find one way to do it, and then just run with it. And makes sure that it’s unanimous across the board. So, that’s one difference there. The citation for local, backlinks for organic. The second thing that’s going to influence that is just the way your Google Maps listing is configured. The best advice here is j...
Linked In Marketing For Lawyers Brad Post Create the Movement: The way that we do business is, you know, we don’t hold any of our clients to long term contracts. We’re very responsive. I’m very customer-service driven. In doing that, and then also being effective online, has really helped grow our company. Today, we’re going to be talking about LinkedIn. Raise your hands if you are on LinkedIn? Perfect. Raise your hands if you’re paying for a premium LinkedIn. Okay. That’s totally fine. Raise your hands if you’re on Snapchat? Ohhh! BP: All right. Well we’re just kind of go through some of the basics. So, some of this stuff might be a little too basic for you guys since you’re already on LinkedIn. But I’m going to go through 10 important tips to help you to get the most out of your LinkedIn profile. So, LinkedIn can help you rekindle old relationships. Strengthen current relationships. Build new relationships. Increase your visibility. And enhance your brand, your company’s brand, and even, also you could have a personal brand, as well. And then keep your ear to the ground in certain segments. And then, you know, it helps lead to new inquiries, in-person meetings, and then new business. So, number one is just signing up and completing a profile. You guys already have done that. So, I’m not going to go through what step one is. If that’s okay with you guys. One thing that’s very important is to make sure you use a photo. You don’t want to be the faceless persona out there. If you have anyone that ever wants to connect with you that doesn’t have a photo, do you accept it? Maybe, maybe not. If you know them personally you might. But make sure you load a photo. On that, it shows the basic parameters of what your photo should be. But, so, don’t be that faceless persona. I just kind of took a quick screenshot. The next page show, just don’t that person. If you’re on Twitter. Don’t be that egg. And I encourage you to, and I don’t know who those other two people. You guys might. Hope you don’t. That’s just a screenshot I took from my local people. But just make sure, yeah, it’s, you know, professional. The way I looked at LinkedIn, the way I’ve always looked at LinkedIn, to me, like Facebook, I do a little bit of business, a little bit of personal. I’ll post pictures of my family and my kids – that kind of stuff. LinkedIn is professional. You’ve got your resume on there. You’ve got your accolades – that type of stuff. So, you want to try to mirror that profile picture with a professional photo. So, the next thing is just making sure that you edit your headline. It’s a description that directly below your name on your profile page. So, when you first start an account you’re asked for your title and position. When LinkedIn creates your profile page, it uses the headline. So, for many attorneys, their headline is ‘Partner at X, Y, Z Law Firm’, or ‘Shareholder’, of ‘Director.’ Just make sure that you’re being very descriptive, and it’s somewhat compelling. So, that way when people see you it’s, they know exactly what you do. So, the next page, just kind of took a screenshot – who’s that good-looking guy right there? Sorry. [Laughter] So, I just took a screenshot of mine. I didn’t want to pick on anyone I didn’t know. So, you can see I put ‘President and CEO of Create the Movement.’ And then I put what Create the Movement is. Some people are like, “What’s Create the Movement?” So, I just put, ‘It’s an innovative online marketing company.’ But, yeah, for you guys you might put, you know, your status, and what company you work for, and then, I don’t know if you guys have a tag line, or something like that? Okay. They’re going to revamp and technically challenged. No, I’m just kidding. I’m giving them a hard time. But But that’s kind of what your headline is. Next thing is another power tip on number four – is sharing an update. This is really where the social power of LinkedIn kicks in. Because, just giving an update, or sharing ...
Create The Movement Podcast-Dana Frisbie Speaks to The Poteau Chamber of Commerce in Oklahoma Dana Frisbie, Create the Movement Brad Post, Create the Movement Dana Frisbie, Create the Movement: Local Website. All right. We’re going to talk about a local website. A website is an investment. When a small business writes a check; it’s near and dear to your hearts. To get started whenever you’re just, your idea or your dream is just kind of a concept. Or, maybe you just have a handful of clients. You know? Every penny counts. So, we know that. But the cool thing about a website is that it works 24-7. And so, your website can actually be much more cost effective than hiring a staff to work 24-7. So, the cool thing about a website is that it does work for you around the clock. Everything on your website is trackable. And it’s so important to track all of your traffic. You need to know who is coming your way, and who’s interested. A lot of times people are interested in your product and service, but they’re afraid to approach you. So, this kind of takes that away. It takes that intimidation factor away. And all of this is trackable. And then Google Analytics allows us to track so many more analytics, than say print ads will. A website serves as central online destination for the whole brand. So, whatever brand that you have, it totally expands your reach. And it takes your brand beyond the Le Flore County-area. And you get what you pay for. Bottom line: you get what you pay for. So, why not just go online, get a free WordPress site, just kind of get something up to get something up there? Google’s tricky. Google’s constantly changing its algorithms. It’s constantly changing the criteria. One month something may be acceptable, but as Google is constantly researching and scouring the internet, you know, links that are on your site that maybe they were good links at one point, become bad links. And it’s very important to find professionals to handle this for you. You know? Clients should trust the experts to perform the services that they’re good at. You can get the free website online, but it’s kind of like using duct tape to fix a broken window. It might work, but it isn’t very energy efficient, and it certainly isn’t very pretty. So, we’re finding now, too, that Google is ranking your website according to user engagement. So, whenever you go online, you look at a person’s website, you click. That gives that site more credibility. The longer that the person spends on the on the website, and the more pages that that person clicks on, that gives you more weight with Google. Google tracks that. So, it’s important to get professional people behind your website that can help you with all of that. People that - that’s what we do all the time. Branding and image. Having no website, or a poorly designed website stretches as far as Google reviews and Better Business Bureau. So, if you get a website up, or you don’t have a website, you know, you have a whole world out there. Whatever you decide to put, or don’t put up there, it matters. That’s how people are judging your business. So, if you’ve got a brand of, and you’re very proud of that brand, it makes sense to have a website, and to have a brand, and to have a logo that appropriately reflects the image that you’re trying to present to your potential client. A business wants a potential customer to have enough information for them to pick up the phone. Especially, if one of your competitors is dominating the search. So, you know, if you’ve got a product and service and you don’t have a website, or you have a poorly designed website, and Joe Smith down the street is marketing the same product or service. But he has an amazing website down the street. Chances are, he’s going to get the business that you could be competing for. Design. Even in a smaller community where everything is word-of-mouth. I mean, as we sit here and we introduced ourselves, and we spoke to on...
INTRO: Thanks for listening to our podcast today. In this podcast you’re going to hear from our CEO and President Brad Post who is speaking to a group of college students. Brad Post, Create the Movement: My name’s Brad Post. I’m the President and CEO of Create the Movement. And my story starts out, I ended up getting my degree, but I turned a four-year degree into 14 years. So, it took me a little bit longer than most people. I got a degree, or a bachelor in ministry. So, my background is ministry. But I started at a young age. Probably, I got married at 21, had kids at 22. So, I had to quickly get into – quickly start working to supply for my family. So, I got into the corporate world. I worked at a place called Citi, if anyone can recognize the umbrella. And my goal was to be the youngest CEO of a Fortune 500 company. So, I was very driven. I wanted to move up. I started at the bottom in Tulsa. Worked at an office in Tulsa. Moved to Broken Arrow. Then I moved to Tampa, and then to Atlanta. And when I was in Atlanta, actually when I was in Tampa – just kind of my testimony, I grew up in church. I had values of church. I could quote scripture. But I didn’t have a relationship with Jesus. So, when I started down in Tampa, I started going to church, and I played the guitar. So, I got into the Praise Team. Was saved. Moved up to Atlanta. Was working in the corporate world. My pastor started mentoring me in leadership. And I took a 75% pay cut, and a giant step of faith, and went from the corporate world into full-time ministry. And we were the fast-growing church. Grew from probably 50 members to a 1000 members over about a year, year and a half. And I started out as an assimilation pastor, connections pastor, just trying to set up systems and structures for people to connect to the church: small groups, Church 101, 201, 301, the membership classes, that type of stuff. And I also, about a year after that, felt led to go into student ministry. So, I went into student ministry and grew the student ministry. We were going to a lot of church conferences, fastest-growing church conferences, and I felt led to start a church. But my heart was in Tulsa. Born and raised here. Our vacations, we didn’t go to the beach or to the mountains, we came back to Tulsa to visit family. So, my heart was here. So, we moved back here. And moved back, no job, no place to live – just on a step of faith. And it ended up we had a place to live. I lived with my father-in-law and mother-in-law, so we stayed there. And I knew that I was going to have to be bi-vocational as I planted a church, and also needed to work to supply for my family. So, I got a job at another company, a marketing company here in Tulsa. And started working sales for them. I was selling them websites, and search engine optimization, and social media packages. So, I had to learn really quickly. So, I was working there selling products that I didn’t know what they were, so I had to learn. Planting a church. I’ve got three kids. You know? Active in the community. I was burning the candle at both ends. We were doing quite a bit. I shared a little bit last week. We started our church, and had a friend of mine help me build a website. So, I wanted to learn how to show up in the search engines. And so, I started blog posting. Started researching, and seeing how we could show up well in the search engines. We did. We planted the church. Worked it for about a year and a half. And then just felt, my wife and I, just felt like God wasn’t calling us to create a movement within a church. I felt Him saying it was going to be more in business. So, stepped out of the company that I was working at. Helped grow it from three employees up to 18 employees in about a year and a half. And we just had some substantial growth. There was just kind of difference in vision on where the company was going in leadership. So, I went and started my own company. And that’s where Create the Movement came ...
Brad Post, Create the Movement
Dominick Montgomery, Create the Movement
Brad Post, Create the Movement: Welcome to our podcast. Today, we are going to be hearing from Dominick Montgomery, our Chief Marketing Officer of Create the Movement, as he shares with a group of college students about online marketing.
Dominick Montgomery, Create the Movement: Hey guys. Again, my name’s Dominick Montgomery. Just a brief history on me, and then we’ll get into some, like, nitty-gritty. But, my background’s in music and video actually. Did music in L.A. Came out here, got with Brad, worked at firm with him, and we kind of blew that up. Then we both kind of struck out on our own. We both had our own companies, and then recently we just partnered.
I am one of the worship leaders at Guts Church. Did music over there, and I help with their media as well. We have grown Create the Movement from about four employees to about 14 in the past few months. So, we’re doing really well. We’ve got a lot of clients from small, like I said, small shops, to, you know, we deal with Messianic synagogues, we deal with roofers, we deal with law firms. So, we’ve kind of got to see a lot of different markets and realize their goals, and try to, maybe, intertwine them.
I say that I’m a digital marketer first. I’m not a video guy. I’m not a SEO. I’m not a web designer. I say I’m a digital marketer. Because, what I’ve found out over the years is that all of this stuff has to tie into together. And I’ll go into kind of how we’ve come to that point, and how we’ve tied it all together with our clients. And how well that’s doing for them.
So, I guess in order to start off with, in order for you to understand why we’re at the place where we’re are, and why are clients pay us monthly, and why we get really good checks, I guess, or really good payouts, is because we focus first on the client’s goals. And nine times out of ten, if you’re dealing with a client, or anybody, the goal is to have a reaction from somebody visiting their site. Or, seeing their brand. Right? Normally, that reaction is signing up to their website, or paying them for a service.
So, the main thing is, how do you get to that goal? What we focus on first is getting people to their main hub, and their main hub being their web presence, so their website. Kind of to backtrack, we really tout our ability to have our client’s websites show up first for a certain search results. Okay? We, don’t by any means say we guarantee they’ll show up first. And if you hear anybody say, “We guarantee that we’ll get a website to show up first in Google search results.” – probably lying. Or, they’re just trying to get your money. But we work really hard to get our clients there.
And we do that through SEO – search engine optimization. We do that through social media. Do that through video. We do that through Google AdWords. Do you guys know the history of SEO? You know how all that got started? Cool. So, you know, the whole, like black hat SEO? And you’ve learned all that good stuff? Okay. Awesome.
Okay. So, back in the day, it used to be, in order for a site to show up, Google has an algorithm that kind of searches the internet and finds relevant websites according to a search. Well, in the early 2000s, a lot of companies did what’s called black hat SEO. And they did a lot of tactics to trick Google into having their site show up first. One of the main cases being JC Penny running a Black Friday sale campaign. And they made all these websites. Pointed all these links to all these websites they created that had to do with JC Penny Black Friday sale. So, when anybody search ‘Black Friday sale’ JC Penny showed up.
Well, Google saw what they were doing and they penalized them. Took them off search results for, I think, over a year. And it cost them billions of dollars. So, that just goes to show you how much money can be made from showing up, you know, for relevant searches.
From then, til now, we’ve kind of ...
Brad Post, Create the Movement: Welcome to the next edition of our podcast. My name is Brad Post. I’m sitting here with Josh Rich.
Josh Rich, Create the Movement: Hello, hello everyone.
B: Josh, how are you, sir?
J: Doing well Brad. How are you?
B: Good, good. So, today we are going to be talking about…
J: AdWords.
B: AdWords.
J: Google AdWords.
B: Google AdWords, okay.
J: Google AdWords are those, like, I guess now it’s four, used to be three. But nowadays it’s the top four results anytime you do a Google search that people are paying for. They’re typically yellow, I think, kind of a yellow-highlighted box around them
B: Says ‘Ad’?
J: Yeah, says ‘Ad’. There used to be three and some on the side. And now they got rid of the sidebar. Now it’s only four. That happened, like what, two, three months ago?
B: Three months ago. Yeah.
J: So, that’s kind of fun. But, it’s a really great way if you have a new site that doesn’t have a whole lot of like SEO behind you.
B: Okay.
J: It’s a great way to get traffic especially if it’s not a super-competitive keyword. I will say AdWords is definitely not for everyone - depending on the market that you’re in. You know we have an insurance company, as a client right now, we don’t do AdWords for them because they’re competing with like Allstate and Geico. So, it’s like $50 a click, something like that? Something ridiculous.
B: Yeah, they have crazy budgets.
J: And so, if you’re competing on that level and just a local company it’s not for you. Because you’re not going to be able to compete. You’re going to be able to afford like two clicks a month. It’s just not worth it. Not worth it.
B: Right.
J: But, if you do have, if the clicks are affordable, if the keywords aren’t super competitive, then it really is a good way to get an influx. Especially, like I said, if you are launching a new campaign, or a new product, or new service or something like that, and you want to get some traffic to your site. That’s something that we recommend a lot if people are like adding a new service, is to do, kind of like, an AdWords blitz. Just because, you know, if you wrote content that’s pretty fresh, you know, Google may have indexed that, but they don’t trust it too much yet. But if you get a lot of traffic to it, and people are actually spending good time on-site, that will kind of increase your SEO efforts. And that way you can, kind of, start out with AdWords pretty heavy, and then as time goes on kind of ween off that. And then kind of increase your SEO efforts. It’s an easy way to get started.
B: You mentioned a new site in the very beginning, kind of rewinding a little bit.
J: Yeah.
B: So, basically somebody that’s starting out with a brand-new URL?
J: Yeah. No domain authority, no domain juice, anything like that.
B: Google doesn’t see it as
J: Trustworthy.
B: Right, because it’s a brand-new site.
J: Exactly. So, they don’t really know what to think of it yet. But it’s a good way to establish yourself as credible, and get some authority with Google.
B: Okay.
J: All right. So, AdWords is pretty tricky if you’ve never done it before. It can be somewhat overwhelming. So, we just kind of want to give everyone kind of a really broad overview of like how to get started in it. And some step-by-step stuff that you can take just to get your feet wet. And that way, you can kind of know a little bit about AdWords, and what to do.
So, the first thing you want to do is set very specific goals. You don’t want to say, “I just want to drive more traffic.” Or, “I want to sell more widgets.” You want to say, “Hey, I want more people to go to this landing page. I want more people to fill out this contact form. I want more people to do this, or that.” Because that’s really going to dictate how you do everything else, and how you arrange your keywords and everything like that. So, make sure that you set a very specific goal and it can be more than one. As we’ll get into it, you know, you can ...
Brad Post, Create the Movement: Welcome to the next edition of our podcast.
Josh Rich, Create the Movement: Yes, yes.
B: My name is Brad Post. I’m sitting here with Josh Rich.
J: Hello, hello.
B: Josh, how are you?
J: Doing well. How are you?
B: I’m doing great. We are going to be talking about semantics?
J: Semantics. And how it impacts overall SEO efforts.
B: I don’t even know if I know how to spell semantics.
J: I probably don’t either.
B: That’s a big word.
J: That’s why we do podcasts. We don’t know about spelling things. We just talk.
B: Okay.
J: So, semantics are kind of, you know, the devil’s in the details basically. And so, semantics, by definition, are just like those little details that typically people don’t care about.
B: Okay.
J: But, Google is starting to care more, and more, about these little details.
B: Okay.
J: So, we all know, like, keywords are important to have on the page. So, if you want to rank well for Christmas decorations, then you have the word ‘Christmas decorations’ on your page. But it’s also important to have other common keywords that are associated with Christmas decorations.
B: Okay.
J: So, you want to have this, kind of, like web of keywords, if you will. And Google is getting more, and more sophisticated, and they’re, kind of, starting to weigh the semantic keywords more and more. And so, what that means is that basically it’s just an effort to make the page ranking more natural. So, that way people can’t just stuff the keywords in there as much as they want. They need to be talking about things that are related to that keyword.
B: Okay.
J: So, take the example of Christmas decorations. You probably want to have ‘ornaments’, ‘hooks’, ‘tinsel’, ‘Christmas trees’, even ‘Santa’, or just different things like that. You know, like I said, this is just more, and more sophisticated, that way people can’t fake it.
B: Right.
J: It has to be, you need to have good content on your site that’s not just about one word that you use over, and over, and over, and over, and over again to be repetitive.
B: Exactly.
J: So, that’s kind of why Google’s doing this. And we’ve kind of seen this shift in placing a bigger priority on that. And I think that will continue as the search algorithms become more sophisticated. And the bots become more sophisticated. And we kind of see a push to, kind of, eliminate these old, black-hat tactics. So, the big question then, is how do you know if your semantics are correct?
B: Okay.
J: So, one thing you can do, you can check pages that well for the keywords you want to rank for.
B: Okay.
J: And just read it and see what else they’re including in there. And that’s what Google will do, too. They will look at the pages that have all the traffic for that keyword, and say, “Well, all right. What do they have?” Obviously, this is what people like. This is what people are going to. So, what are they talking about the other pages need to be talking about too?
So, go to your competitors’ websites if you’re trying to write for a new keyword, or just improve your ranking for an existing keyword. And see what else they’re talking about. And, you know, it might even be worth your while to take one of those semantic keywords and maybe write a blog post on it. Or, even, just devote a whole page of content on there.
B: Okay.
J: Because that might, you know, it might help depending on the situation. It’s hard to make a blanket statement about that.
The other thing you want to do is just get some actual hard data and some numbers, and there are some tools, as there always are, for this sort of thing. You know, our favorite is always Raven Tools. It doesn’t give you a ton of data, but it will let you know if you have, you know, any blatant problems.
B: Okay.
J: Moz has this as well. I can’t speak to that. And there are just a couple of SEO tools that are completely devoted just to semantics. I’ve never used any of them, but I think som...
Quick Links:
Jim Stovall
The Ultimate Legacy
The Ultimate Gift
One Season of Hope
Brad Post, Create the Movement
Dominick Montgomery, Create the Movement
Jim Stovall, guest
Brad Post, host, Create the Movement: Welcome to Create the Movement podcast. This is Brad Post. I’m sitting with Dominick Montgomery, our Chief Marketing Officer here. And I also have the honor of introducing our special guest today. He’s a mentor of mine, author of 30 books, seven, working on your seventh movie. Right, Jim? Jim Stovall, here in Tulsa, Oklahoma. Jim, how are you doing today?
Jim Stovall: Great. And it’s wonderful to talk to you.
B: Great. Well, I know you and I meet monthly. And, I’m just excited to be a part. You usually give me a book to read, and I read it.
J: Yeah.
B: You’re still reading a book a day? Or, listening to a book a day?
J: Yeah, I read a book everyday. And, I am, it’s embarrassing to tell your audience, as a blind person myself, when I could read with my eyes, I don’t know that I ever read a whole book cover to cover. I thought I was going to be a professional football player. And I was on my way to doing that when I was diagnosed with losing my sight. But now, as blind person, with the new audio technology and being able to speed up the digital audiobooks, I read a book everyday. And it’s been really transformational for me.
B: One thing, Jim, that’s always impressed me, just your daily routine. I know people ask you that a lot. Could you kind of run through your daily routine?
J: Well, I get up ridiculously early. I get up everyday at four.
D: Wow.
J: And it’s not like I. We just lost Dominick over here. He didn’t, he thought the only four was the one in the afternoon.
B: Right!
J: There’s this other one. But, no, I get up early. And it’s not like I suffer or set the alarm. That’s when I wake up. And then, I read generally read a book between then and the time I go to work. And then, my wife and I spend an hour together. Quiet time and just kind of going over the day, and talking about different things. And that’s kind of how I get started in the morning. And then, here in my office, people always wonder, “What do I do?” I run a television network, but I do five things: I do movies, television, books, speeches, and my columns. And I always envision it like a four-sided pyramid with the point on the top, and the point is whatever I’m doing at any given moment. But it needs to support, and be supported, by the other four. So, if I’m making a movie, it’s going to be based on a book I wrote. I’m going to be promoting it on TV. I’m going to write a column about it. And you’re going to hear it in my speeches. And, so, everything supports, and is supported, by everything else I do.
D: So, you are a marketing company?
J: Yeah, I mean my products do market, you know, the old misnomer that ‘it sells itself.’ You know? I believe that if you set it up right, it does. Because that’s the difference between sales and marketing. Sales is I call you. Marketing is you call me. And I always like it when my phone rings, and that’s a totally different relationship.
D: Right.
B: And that’s, I really like that. So, it’s just five things that you focus on?
J: Yeah.
B: You just wake up at four-am to do it? Right?
J: Yeah. And, you know, I do my financial transactions at four. I am the only financial investment broker in the world, that he’s in the office at four.
B: Right.
J: So, we do the Asia thing, and everything else. Yeah, it’s just where I am. And in a way I feel like I’m cheating the world. You know? I get several hours to do what I do that other people don’t.
B: Right.
D: Sure.
B: A couple of other things I wanted to, just kind of mention, Jim. One thing I like about you, too, and this is how you and I originally met, was just your authenticity. In everyone one of your books, I think, you give out your email. Your phone number, and say, “Call me.”
J: Yeah, I have 10 million books in print, and my ph...
Liz Montgomery, Create the Movement: Welcome back to the Create the Movement podcast. I’m Liz Montgomery, and I’m here with Brad Post.
Brad Post, Create the Movement: Good morning Liz. How are you?
L: I’m good. Today we’re going to talk about one of our favorite topics, and favorite, I think elements of our business for both Brad and I. And that is customer service. And why we do it here, and how we do it, that, I think, sets us apart.
B: Yeah. I believe so, too. I think customer service is huge in any company. And that’s something that you and I, and the team around us, has really thrived off of in the past is customer service. And that’s a core part of our business. Is good customer service. Right?
L: ‘Good’ customer service!
B: Not just customer service, but good customer service.
L: Because anyone can say that we have customer service. But they can’t guarantee you what type of service. But for us, yes, good, if not excellent customer service.
B: Right.
L: We actually like to surpass the standard, or expectation, of what a client thinks they’ll get from a company.
B: Yeah. We’ve kind of got four main points we’re going to go over. And I think, like you said, what separates us is, you know, a lot of times, people have had, or businesses have had a website, or had an IT department, or had, you know, somebody doing something for them. And they’ve experienced bad customer service. Right? So, sometimes going into a client, a new potential client, they’ve got pain points, issues that they’ve had with their previous company. “They didn’t listen to me.” Or, “They didn’t, you know, build the site like I wanted.” Or, “They don’t respond to me in a timely manner.”
L: And, you know, let’s maybe say a couple of example of bad service. What does bad customer service look like? We’ve all experienced it in different areas. But, you know, in our industry what that looks like is, you know, I just added a - we have a lot of clients that are attorneys. So, they might say, “Hey, we just added a new partner to the firm. We want to make an announcement on our website.” They send that information over to their website provider. And it’s like three or four weeks go by.
B: Crickets.
L: No response. No confirmation they got the email, you know. And then it’s a month latter and the new partner is like, “Hey, why haven’t you even announced this on the website yet?” Well, their marketing firm didn’t follow through. Or, saying they’ll do it, and not doing it.
B: Yep.
L: Or, saying that they can do things like – we have a client who was with another company. And they we’re really into writing blogs and articles, and it was just some really great content for their industry – for the practice area that they were in. And they had, they were putting up, you know, three or four blogs per month. Well, their service provide went in and broke the blog and lost all their content.
B: Oh, wow.
L: And it was like, and this was after layers of just administrative errors that they’ve had. So, it was just a person who just didn’t know what they were doing. You know?
B: There’s also those big companies where if you have an issue with your website you sit on hold for 45 minutes.
L: Right.
B: You know? Before you actually get somebody on the line. I think there’s a lot of big companies out there, where they’ve grown so big, they can’t handle the
L: And it’s not built into their business model as something that’s important.
B: Right.
L: You know? At some point, we might be an even larger company, but we’re never going to lose that as a standard. As one of our core, I guess not really core value, but as one of our – what we lead with.
B: Yeah, in the standards.
L: In the standards. We want to lead with that because we’ve just seen so many other businesses, yeah, that that drops off after a while. Do we have a contract? Are they paying us every month? Well, who cares if we took care of them every month? You know?
B: Right. So, kind of, our firs...
Our Chief Marketing Officer Dominick Montgomery speaks at Tech Fest at Oklahoma State University in 2015. This is the audio file of him speaking.
The title is Why My WP Services Cost More Than Yours
Six Points
Self Branding Becoming a Teacher One Theme Monthly Maintenance Referral System Charity Work
Brad Post, Create the Movement: Hello. This is Brad Post, and I am with my co-host, Josh Rich.
Josh Rich, Create the Movement: Good morning everyone.
B: We are continuing our Tuesday Marketing Tips. Right?
J: Yes, sir.
B: So, how are you doing, Josh?
J: Doing well, Brad. How are you?
B: I’m doing well.
J: Excellent. So, today, we’re going to be talking about, really, two main topics. Using link-building software. And, then, we’re going to talk about, kind of, what to do if you’re going to hire a company to build links for you. It’s a little different.
So, the first one is kind of the DIY version. It’s just buying some software, and paying for links yourself. Versus, just paying someone else to do it.
B: Okay.
J: So, there’s a couple of things, if you’re going to do it yourself, there’s some really good tools you can use. For one, whenever you start, you need to have some sort of a link management system.
B: Okay.
J: Because if you’re going to be emailing bloggers and signing up for directory listings you need to make sure that you stay organized. Otherwise, you’re just going to be all over the place, and you’re not going to figure out what you have already done, and you’ll end up doing double work.
B: Just like an Excel spreadsheet?
J: Yeah. That’s kind of like the basic version. You use an excel spreadsheet. Or, you can just actually sign up for some paid-link building software. That’s a little bit better because it will give some analytics on it.
So, the first one you can use is, is what we use, is Raven Tools.
B: Okay.
J: That will tell you, kind of like, what status you’re at. And it will give you some analytics, like I said, on the link, to let you know what the domain authority is. To just let you know if it’s worth pursuing, or not.
B: Okay, perfect.
J: Another site you can use, it won’t necessarily manage link, but if you’re just curious if it’s a good link worth pursuing or not, is SpyFu. And it will just give you some readouts on how much traffic they get, what the domain authority is, and how much people trust that link.
B: Okay.
J: And then there’s another software you can use to kind of just check for new prospects. To just kind of give you some ideas. And it’s called Ontolo. O-N-T-O-L-O. Not sure if I’m saying that right, or not. Like I said, that will just kind of give you some ideas where to look for links.
And, then, once you kind of figured out what you want to do. You can use a software called Word Tracker. And that
B: Word Tracker?
J: Yeah, Word Tracker. And that will just kind of give you ideas on how to proposition the websites. On how to go about, like just, sending the initial email to try to get your link on their site. How to just make the “ask” basically.
B: Okay.
J: So, those are all, you know, really good softwares you can use. And, so, another way to do this too, is just flat-out buying links. And, today, that’s probably something you’re just going to have to do if you’re going to do backlinking. Unfortunately, just people know about SEO now, so they’re going to charge you for it. So, there’s a couple of things you should be aware of. A couple of ways you should go about that. First, of all, one good idea to do, is to look up to see if your competitors are using paid links. And again, you can use SpyFu for that. And if you’re paid links, then you can probably get away with not doing it too. Especially, if you’re already ranking higher than them. But, you know, if you have competitors that are just 10 links ahead of you, and they’ve got tons of paid links, that’s probably why they’re ahead of you.
B: And you use SpyFu, and also, Open Site Explorer?
J: Yep. Yeah. You can use both of those to figure out kind of what your competition is doing. And that’s really a good place to start. So, that way you can at least know if you’re keeping up with the “Jonses.”
B: Okay. The paid links, for example, we work with a lot of attorneys. And so, the FindLaw directory is a pai...
Brad Post, Create the Movement: Welcome to Create the Movement podcast. My name Brad Post. I’m just sitting here with Josh Rich.
Josh Rich, Create the Movement: Hello everyone Hello Brad.
B: How are you doing?
J: Doing great Brad. How are you?
B: Good. We are doing a new podcast today. And what does this podcast discuss?
J: We’re going to be talk content.
B: Okay.
J: The right way to approach content – in terms of your viewpoint on it. And just really how you should assess what you’re doing, and kind of the overall goal of what content does.
B: Okay. Great. So, kind of, the right way to do content?
J: Yeah, the right way to do content. So, whenever we’re talking on content. We need to focus on three things.
B: Three?
J: Three things. And that’s attraction, interaction, and reaction.
B: Did you say traction or attraction?
J: Attraction, interaction, and reaction.
B: A-I-R. Just no acronyms.
J: There’s no acronyms. Alliterations, but no acronyms. Maybe one day, we’ll get it down. So, basically, those three things, are three steps in a sales funnel.
B: Okay.
J: And a sales funnel is just kind of like a general illustration that kind of helps you visuals kind of how your potential customers become actual customers.
B: Okay.
J: And so, you can look at different sales funnels, you know, and you could probably find as many as 10-12.
B: You could probably Google ‘sales funnels.’
J: Yeah, I’m sure you could find all sorts of ones. And I mean there’s going to be different ones for different industries and different purposes. So, for this, for the sake of content, we’re going to focus on three steps.
B: Okay.
J: So, at the top of the funnel, where it’s the widest, that’s where the attraction is.
B: Okay.
J: So, that’s when you’re literally just trying to get people to know about your company. To attract them to your website, to let them know you exist, and that you provide X service. Or, X goods.
B: Okay.
J: So, whenever you’re writing content for attraction purposes, it’s a lot different than anything else. Because, it’s a lot more broad, you’re not like selling them anything.
B: More information based?
J: More information based. Yeah. So, you kind of just want to stick to your general industry. You definitely do not want to write about directs products that you offer, or direct services that you offer.
B: Okay.
J: It’s too soon for that. You just want to get in their heads a little bit. You want to create what we call “top of mind”-awareness.
B: Okay.
J: So, Brad, if I we’re to say, “Hey, let’s go get pizza for lunch.” What would you say? Where would you want to go?
B: I’d probably say Mazzio’s
J: Exactly. For whatever reason. Whether that just be proximity to the closest one. Or, just, that’s your favorite pizza. Mazzio’s has established “top of mind”-awareness in your mind.
B: Here in Tulsa.
J: In your mind, your knee-jerk reaction essentially.
B: Right.
J: So, that’s what the attraction purpose is. You want to establish that knee-jerk reaction that whenever they think, “Hey, I need hire someone for this good or this service.” They think you.
B: Okay.
J: And so, again, you’re not selling them anything here. You’re not closing the deal. It’s important to understand that the way the sales funnel work is that don’t try to close the deal at every step. You try to push them to the next step.
B: Okay.
J: You try to push them to that next phase of content. That next step in the funnel.
B: Okay.
J: So, to give an example, let’s say if you’re like a tree-trimming service. I’ve got a tree-trimmer coming out to my house this afternoon, so that’s why I’m thinking about that.
B: Okay.
J: So, if you’re a tree-trimming service and you want to write or create some content about, for the attraction purposes. Yeah, anything from gardening. To just information different types of trees. Not necessarily about trimming them, but if you have this type of yard an oak tree is great for this.
B: Okay....
Liz Montgomery, Create the Movement: Welcome back to the Create the Movement podcast – our next edition here. I am with Mr. Brad Post.
Brad Post, Create the Movement: What’s going on Liz? How are you?
L: And I’m Liz Montgomery.
B: Yeah.
L: I’m good. How are you?
B: I’m doing well. Doing well.
L: So, last week we talked about …
B: Kind of the process of what we look at when we’re approaching a new potential client.
L: And the strategy we put together for them.
B: Absolutely.
L: So, now we have laid out all of our tools that we can use. And we think, “Okay, these are the things that are going to work best for this particular client.” And then, the next step is presenting that to them.
B: Absolutely. It’s kind of neat because also, on the Create the Movement podcast, Josh and I, Josh Rich and I just had a conversation on how to develop a marketing budget. That was our
L: Oh! Good.
B: So, it kind of ties into this. So, you know, hopefully the client would know what their marketing budget is, or have kind of a number. And we would do the pre-work. Right? And, so, now we’re at the point of where we’re proposing the potential new client. So, how do we do that Liz?
L: Well, we would schedule an appointment with them. Or, we probably already have that in place. Letting them know, “Okay, we’re going to put this together, and then in our appointment discuss all the options that we would have for you.”
So, we’ll go over that with the client, and answer any questions that they may have. The idea is that we’ve already done a lot of the work to make sure we are solving any problems that they were having. Or, you know
B: Any “pain points.”
L: Any “pain points” that they have had. Or, things that they wanted to make sure happened in their marketing campaign and their online presence. So, we’ve already done the work to make sure our solution – that we’re really presenting a solution for those things.
B: Right.
L: So, we present that to them. Answer any questions that they may have. Even there, if they’re happy with the solutions that we’ve offered, they could choose to sign on with us there. And say, “Okay. Great. This sounds good.” Or, if we haven’t written up a full proposal or agreement yet, for them, then we would say, “Okay. We want to make sure we’ve gone over this. We know what you really need. And you’re happy with these solutions. We’ll put that together in an agreement for you.” Send it over. And then they get to be our client.
B: Yeah, and just kind of setting the expectations of what they can expect. You know? And then, I think a huge thing about us personally, and our company, and our culture here, is that customer service. So, if you say you’re going to send them a proposal, send it. You know?
L: Right. Right.
B: Or tell them, “Hey, if you look at your calendar, and it’s four-o’clock in the afternoon. Hey, if it’s okay, I’ll get this proposal over to you in the morning.”
L: Right.
B: So, just doing what we say we’re going to do. And then. You know me Liz, I’m a stickler on time. You know? So, if we have a three-o-clock appointment with a client, then we call them at three-o’clock.
L: Right.
B: Or, we show up at 2:50. You know?
L: Well, you’re proving your responsibility to them too. You know?
B: Yes.
L: And building that trust, because we are looking to develop a relationship with them.
B: Absolutely. Yeah. And that’s good. And that’s why our sales team here is not “sales”, “sales manager”, or “sales associate”. What are they?
L: They’re relationship specialists.
B: That’s right. Yes. You’re establishing that relationship. Right? So, it’s a relationship specialist.
L: And the idea’s that before, the way we do it, is even before you’re our client. You know? We might be presenting the product to you. Or, presenting these solutions to you. Then, once you become our client, it’s not like now you’re in someone else’s hands and you don’t deal with us anymore.
B: Right.
L: Because we are looking t...
Brad Post, Create the Movement: Welcome to Create the Movement podcast. My name is Brad Post. And I’m sitting here with Josh Rich.
Josh Rich, Create the Movement: Hello Brad, how are you?
B: I’m doing well. How are you doing, sir?
J: Doing great, Brad.
B: Well, we are talking marketing tips today. We’ve gone through some social media things. We’ve gone through quite a few other, you know, paid advertising, analytics. We’re going to be talking about content today?
J: Yeah. Content as a whole. Then, kind of, taking a closer look at blogging today, as well.
B: Okay.
J: So, just to get into it. Content, when we say content it’s a very broad term. It can be anything. It’s not just written content. It could be videos. It could be quizzes. It could be infographics. It could be anything.
B: Okay.
J: Just anything that people see, and ingest, as information.
B: Could be audio podcast?
J: Could be audio. Yeah. It could be anything.
B: Right.
J: And so, whenever you’re creating content for your online presence, whether that be website, social media, whatever, there’s two, kind of, things you want to consider. Two goals you want to keep in mind. Generally speaking, content could, and should, fall into these two categories.
B: Okay.
J: So, the first is to drive traffic to your website.
B: Right.
J: The second one is going to be to sell.
B: Okay.
J: Okay, to kind of break those down a little bit more. So, the traffic one, that’s commonly referred to as clickbait. Just things that people click on, go to the website, see it. So, it’s not necessarily something like a hard sell that you’re doing. It’s just for people to, like, get to know the brand and what not. It’s also, kind of, to rank well, as well, for SEO purposes. To get people to drive traffic to the website. That’ll in turn, kind of, increase your SEO. And so, that’s kind of where you can put some of your key words, as well.
And the second one, like I said, is just to sell. So, that’s where you’re going to be really conversion focused. And making sure that once they’re there, they know what you’re selling, or what you’re doing, so that way they have a clear path to the buying process.
B: Okay.
J: So, make sure, like, generally speaking, it should fall into one of those two categories. If it’s outside one of those, you might need to take a look at it, and reconsider the strategies there.
B: You called it clickbait?
J: Clickbait, yeah. So, just a little topic, like “5 Things You’re Doing Wrong in Your Marriage.” Or, whatever?
B: Post that through social media?
J: Yeah, exactly. People are like, “Oh, my gosh! What am I doing wrong in my marriage? I need to figure this out.”
B: Okay.
J: And so, it’s somewhat of, like, reactionary. Somewhat, kind of, fear mongering. But it works really well. Sadly.
B: Okay.
J: And, so, one of the first things you’re going to need to decide whenever you’re creating content is, first of all, your topic.
B: Okay.
J: It seems pretty basic, but there’s some strategy behind topic. The biggest thing you want to consider is, “What do your customers need?” You know? You need to figure out what their needs are. You don’t want to just, like, make things they already know, or they don’t care about. So, make sure it’s geared toward your customer. One easy way to do this, if you have a big sales team, of have any sort of information from sales, is to ask them.
B: “What kind of questions are you getting?”
J: Exactly. Frequently asked questions that your sales team get is always the best way to get good content.
B: Okay.
J: Because that’s what people care about. Because they’re asking it. The other way is you can check forums on the industry. You can check social media and just see what people are asking. See what people are confused about. If you can find something that your customers are frequently confused about, that’s a great way to fill that hole and fill that information you recognize as the source of good info...
Josh Rich, Create the Movement
Brad Post, Create the Movement
Josh Rich, Create the Movement: Good morning everyone. Thank you for joining us for Create the Movement podcast. I’m Josh Rich. With me is Brad Post.
Brad Post, Create the Movement: How’s it going Josh?
J: Doing great Brad. How are you?
B: I’m doing well.
J: Excellent.
B: So, today we are to be speaking about inbound marketing. Is that right?
J: Correct.
B: Okay.
J: Inbound marketing. So, for starters, to define the term inbound marketing, seems a lot of people probably don’t know what that is. It sounds kind of strange. The biggest difference between inbound marketing and traditional marketing is that traditional marketing is what you’d see on TV ads or magazine ads. The advertiser interrupting the viewer’s life to promote their product or service.
B: Kind of shoving it in people’s faces?
J: Right. Exactly.
B: Whether you want to see it or not.
J: It sounds bad, but that’s what it is. They are shouting a message out and waiting for the person to respond.
B: Okay.
J: Inbound marketing is a different approach to that. It waits for the viewer to come to it.
B: Okay.
J: It’s not interruptive. This is stuff like blogs, or YouTube videos, or anything that the consumer would seek out for their own benefit, but it’s actually marketing material.
B: Would actually click, or press “PLAY”, or read.
J: Exactly. Anything that they would look at, read, watch, share would be considered inbound marketing.
B: Okay.
J: Email campaigns are kind of a hybrid of inbound and traditional.
B: Okay.
J: The advantage is that is the consumer is already looking for information on whatever topic or product or service. So, they’re coming to you as somewhat of a warm lead.
B: Right.
J: As opposed to just throwing it in their face and hoping something sticks – as traditional marketing does. That’s a pretty big advantage, that they’re actually seeking it out, and not just, kind of unexpectedly getting hit in the face with it. So, that’s why there’s been a pretty big shift, as of recent, toward inbound marketing. It seems to be a little more effective if you can do it. It’s a little harder to do. It’s harder to create content. It’s harder to find the topics that people are looking for. But, it is pretty good. So, that’s kind of this fundamental shift. Where we saw the Mad Men-days of advertising, that was very much like telling the consumer what they wanted. Versus now, when we’re trying to educate them, as opposed to selling to them.
B: Right. Because people are searching differently than they have in the past.
J: Exactly.
B: They’re asking Google questions. They’re asking Siri questions.
J: Exactly. That’s kind of an overview of what inbound marketing is, and why we’re switching to that. As we look at that, there’s two major aspects we want to look at when we’re considering a strategy for inbound marketing.
First, is knowing your consumer. And so, whatever industry you’re in, whatever you’re selling, or service you’re offering, you need to know why your consumer would be interested in your company. There’s a couple of things you can do for that. First, if have a good consumer base already, a great thing to do is to come up with a survey. And figure out what they do, how they tick, why they chose you over a different service. So, that way you can capitalize on that. You need to know different behavior patterns, how they search for things in Google. Or, what they search for. What social media they’re on. That’s going to be a big part of that. That’s the foundation. If you don’t know who you’re talking to, then you don’t know how to talk.
The second thing, that you want to consider is your content. Content is absolutely essential to inbound marketing. In fact, content marketing and inbound marketing are used synonymously, which they shouldn’t be. But somewhat the same thing. Content can be anything. As we said earlier, it could be a blog; it could be...
Brad Post, Create the Movement: Welcome to Create the Movement podcast. My name is Brad Post, and I'm sitting here with Josh Rich. Josh, how are you?
Josh Rich, Create the Movement: Doing great. Brad, how are you?
B: Doing well.
J: Excellent.
B: In this podcast, a few podcasts ago we were talking about social media, just overall.
J: Kind of paid advertising.
B: Paid advertising. What today do you specifically?
J: We’re going to touch on Facebooks ads.
B: Okay.
J: And the reason why we’re going to do that, I kind of feel that if someone is just starting out doing a paid social media campaign, Facebook’s really the way to go.
B: Okay.
J: There’s a couple of reasons for that. First of all, in 2014, Pew Research Firm did a research study abou who all, how many people are on different social media platforms.
B: Pew, like smells “pew”?
J: P-E-W.
B: Okay.
J: They’re a big name. Basically, of adults that are on the internet actively, in some form, 71% on Facebook.
B: Wow.
J: 28% are on LinkedIn. Another 28 are on Pinterest. 26 are on Instagram. And 23 are on Twitter.
B: Wow. LinkedIn’s taking over Twitter.
J: Yeah. But, Facebook is like kicking butt. 71%. I mean, not even close to anything else.
B: Okay.
J: Definitely your biggest audience, for sure. And another couple of reasons: first of all, they make it really easy to advertise. I think they give you the most tools. It can be the most-targeted, because people put so much of their interests on there. LinkedIn is pretty targeted too, I guess, that’s a different market entirely. You don’t really sell things on LinkedIn, typically.
B: Right.
J: Also, you can have the most formats. You can display on the side. You can do a newsfeed. You can change it up pretty easily.
One thing also, I looked at was click-through rates. Surprisingly, I really couldn’t find any good data on that.
B: Okay.
J: I don’t know if maybe it’s because paid ads are kind of a new thing in social media. In some cases, Facebook was better. In some cases, Twitter was better. It kind of depended on where I was looking. But, overall, I think that averaged-out, they’re probably the same click-through rates. But, I still think, given all the other reasons, I think Facebook is the way to go.
B: Okay.
J: So, whenever you’re starting a Facebook campaign, there are two things you need to narrow down first. The first one is your budget. The second one is your audience.
So, the way that the budget works, I think I kind of touched on this last time, but to review, they have this term called Cost Per Optimized Impression. It’s basically a fancy way of saying cost per impression.
B: Okay.
J: So, opposed to a pay-per-click, which is like you pay every time you click on it.
B: Right.
J: So, the marketing term here is: CPM. Which stands for cost per thousand. Not cost per million. Basically, that means per every thousand impressions, and impression every time someone looks at it, it’s going to cost you this much.
B: Okay.
J: So, a two-dollar CPM means, that for every thousand people that look at it, it’s going to cost you two-dollars.
B: Facebook will spend your money, too.
J: Right! They will. So, Facebook calls it Cost per Optimized Impression, which basically just means that they have this special formula that optimizes the impressions to make it more favorable for you.
B: Okay.
J: But anyways, that’s how the budgeting works. So first, obviously, “How much do you want to spend?” And I’ve said this before, but, you need to plan for three months. If you can’t afford to do something for three months, then you shouldn’t do it.
Now, within that three months, you should also be changing things. Don’t just ‘set it and forget it’ for three months, then see what happens. Do some split testing. Try some different colors. Try some different words. See what happens.
You also want to think about scheduling for budgeting. So, if you sell hats and gloves, and a cold front’s coming in, you’re proba...
Brad Post, Create the Movement: Welcome to Create the Movement podcast. My name is Brad Post, and I’m here with Josh Rich.
Josh Rich, Create the Movement: Hello everyone.
B: Josh, how are you doing?
J: Doing great Brad. How are you?
B: Good. Good. Today, we are going to be talking about…
J: We’re going to be talking about paid social media ads.
B: Okay.
J: So, it’s kind of, I don’t know, the wave of the future? Or, whatever you want to call it. But it’s kind of a necessary evil, is probably the better word to describe it. More and more, what we’re seeing is that just organic Facebook posts and Twitter posts just aren’t getting the same reach that paid posts are. And so, if you’ve been on social media, you’ve seen ads that say “Sponsored Post” on Facebook. I think Twitter has something else. Or LinkedIn has like “Promoted Post”. They’ve all got their little terms. But, it’s just basically when someone’s paying for it.
B: Social media platforms are making it a little bit more difficult for business, especially Facebook.
J: Exactly. Facebook, especially, is making it really hard to get the reach out there like you would with an organic post.
B: Right.
J: So, we’re kind of seeing, more and more, that you kind of have to pay if you want to get some good results. So, we’re just going to talk about, kind of, some best practices of doing paid advertising. Because, you know, whenever you’re doing this you’re not just investing your time; you’re investing money, too. So, you want to make sure you do it the right way.
So, the first thing you want to do whenever you set up a paid advertising account, or a campaign, is you want to make sure you have a specific goal in mind. And, obviously, you want to make sure that coincides with your overall social media goal.
And so, there’s four things you want to consider when you set up this goal. You want to figure out what you want to say. Who you want to say it to. What the call to action is. And then, you want to figure out a way to measure it as well.
And so, kind of going on number three, on the call to action, you want to make sure that’s very specific. You don’t want to just say, “Oh, we want to get, like, get branding.” You know? It’s like, that’s really hard to measure. Now, so, some ideas on that, is like, do you want people to attend an event? Sign up for an email? Buy something? Or just visit your website?
B: Okay.
J: So, you want to make sure that you have that in mind. So, that way, you know if it’s effective or not.
B: And that helps with what link you put in there? Or image?
J: Yeah, exactly. I mean, just overall, helps on crafting. And, sort of, after the fact, you want to make sure you can tell if you’ve hit your goal or not.
B: Okay.
J: And so, the next thing you want to do is you want to make sure you pick the appropriate network. And that kind of just goes with industry. You know? If you’ve got like a very business to business industry that you’re trying to sell to, then you’re probably going to want to stick with LinkedIn. Whereas, if you have more of, like, kind of, a local shop that’s, kind of, more fun, more consumer based, then, you know, you can get away with doing virtually else you would. Whether it be Facebook, or Twitter, or even Snapchat – if you want too. So, make sure that you’re on the appropriate spot. Otherwise, you’re just going to be wasted.
So, whenever you start setting up your campaign, you want to match your platform to your message. So, one thing to consider, a little tip is like, on LinkedIn, the overall layout is pretty bland. There’s a lot of white space, and maybe some blue. So, like a colorful ad is going to do really well there. It’s going to be very eye-catching if you have, like, a lot of reds and orange.
B: Okay.
J: And so, you just want to consider, like, what the background is going to be. And, like, what is going to be set up next against. So, that way you know if it’s just going to blend in, or if it’s going to sta...
Brad Post, Create the Movement
Josh Rich, Create the Movement
Russ Frazier - Visigility
Brad Post, Create the Movement: Welcome to Create the Movement podcast. We are joined with a special guest today. We've got a good friend of mine Russ with Visigility. Russ Frazier. Josh is here as well.
Josh Rich, Create the Movement: Hello hello.
B: Russ you and I have been connecting for probably over a year now. I think just because we have similar businesses - online marketing. You started Visigility?
Russ Frazier – Visigility: Fall of 2014.
B: Okay. So, a year and a half, basically? Right?
R: Yes.
B: Could you give us a little bit of history? What made you want to start Visigility?
R: Sure. Well, first, thanks for having me here.
B: Yes.
J: Absolutely.
R: It’s exciting to be here, and talk to you guys. Visigility was basically born out of a background that I built in e-commerce.
B: Okay.
R: A previous company I was with, I had started an organization to build e-commerce websites, and do marketing to promote those sites. Get them Google rankings. Help them with social media, and things like that. So, of that company, we built up to where we had probably about 500 clients.
B: Wow.
R: Had some really good successes. Saw some brands get some national exposure from the things that we did. In the fall of 2014, I was looking to kind of focus my efforts little bit more on marketing. So, we started the company called Visigility. And basically what we do there is, not just marketing, but we work on the whole sales-automation process.
B: Okay.
R: So, we’re helping people with more than just getting the word out. We’re helping them to try to make sales as well.
B: Perfect. And that’s what we’re going to be talking about today. Right? Kind of the sales funnel and your process. So, when a client comes to you, what’s usually the first things you look, or talk to them about?
R: First, I want to know their business inside and out. I want to know what sets them apart. If they don't know what sets them apart, then I help them identify that. So, I want to know why they're in business; what motivates them to get up in the morning and serve their customers. I’d like to know who their customers are, so that we can plan our language and communication around those folks and how they talk; where they hang out.
J: Do you ever find that clients don't really know that information off the top of their head?
R: A lot of them don't right away. So, we have to help them identify.
J: We were just talking to a client this morning. And we asked them some pretty basic questions about their business. Like target audience, kind of what they do. And they were just very much like confused and caught off-guard by it. Apparently that’s a common thing.
R: As marketing companies, I think that’s part of the value that we can bring to them.
J: Getting them to think about things like branding, their audience, and how they intertwine.
R: Yeah. And starting with knowing your audience is one of the most important things you can do. Because it will affect how you communicate, and where you communicate, things like that.
B: Right.
J: Absolutely.
B: So, kind of gather that information. And then based on that information, and usually on their budget as well, come up with a marketing plan for them.
R: Yeah. We’ll put a plan together. And what we try to do is identify a process that’s going to take the customer from never having heard of the company before, to actually becoming a customer.
B: Okay.
R: And then wanting to refer them to other potential customers. So, we call that the sales funnel. And what we’re doing is, we’re taking the top of the sales funnel, where people just get introduced to your company. And maybe they’ve never heard of you before in the past. So, that could be that they stumbled on a blog post or a Facebook post, or some other way that they became aware of you.
And then there's lots of people that come in at the top of the funn...
Brad Post, Create the Movement
Josh Rich, Create the Movement
Josh Rich, Create the Movement: Good morning everyone! Thank you for joining us for another edition of Create the Movement Marketing Tip podcast. I’m Josh Rich. I’m here with Brad Post.
Brad Post, Create the Movement: What’s going on Josh? How are you, sir?
J: Doing great Brad. How are you?
B: Good, good.
J: Well, Brad, today we’re going to be talking about Google Analytics, and kind of the benefits of that especially for small businesses. So, I’m going to let you talk about, kind of, getting it set up. And I think the biggest benefit, we’ll say, is it’s free.
B: Absolutely, yeah. So, every single one of our websites that we build we include the Analytics, Google Analytics. Just because, Google Analytics, like you said, is free. You can set it up. It’s very easy. You get a UA code. You put that UA code on their website. We use WordPress, and usually it’s a pretty easy, standard way to put in that UA code. And then, it basically starts tracking, you know, their visits, and you’ll probably go into that a little bit more. It tracks, you know, pretty heavily tracks everything that’s coming to their website, how it’s coming, that type of stuff. And just encourage, just to be able to track that because
J: Right. Because it’s free. It’s pretty easy. Just grab that UA code, put it on the home page, and then let it do its magic. Pretty much.
B: Yeah. Right.
J: Yeah. And you can track basically anything you want to using Google Analytics which is great. One really important thing that everyone should be doing on Google Analytics is using Goals.
B: Okay.
J: There are kind of four main areas that you can use Goals to do
B: And you set that all up within Google Analytics?
J: Yeah. Once you put that UA code in there, you kind of get your account set up. All you have to do, is on the left tab there, you just go to Conversions, and that first one is Goals, hit that drop down area, and then go to Overview. And you can just set up your goals right there.
B: So, our listeners aren’t necessarily looking at Google Analytics right now. But, so if they’re in there, on the left-hand side they have different areas that you can look at.
J: Right. That’s how it is as of today. Two months from now, who knows what it’s going to look like.
B: Yes.
J: But, today that’s how it’s going to go. And so, like I said, there’s four main areas that you can set up goals within Google Analytics. The first one is destination. That’s basically going to track every time that someone goes to your Contact Us page. You’ll set that up there, and it will give you the number of how many people actually go to that page. It will also show you the funnel of where they came from. So, if they went to the Home page, and the About Us page, and then went to the Contact page, it will kind of give you that mapping. You can kind of know how they’re travelling. So, the good thing about that is that you can see, if you really want to drive traffic to that Contact Us page, or to, like, the Buying page, or whatever the goal of your website is, then you can kind of see if you have 10 people that go to your Contact page, and the About Us page, and then to the Contact page. And five people out of that 10 get hung up at the About Us page, you know there’s something wrong with that’s kind of preventing them. Some sort of a roadblock there. So, you can go through and kind of figure that out.
B: Need more of a call to action there.
J: Yes, exactly. Make that destination that you want more clear on kind of that roadblock. So, you can remove that.
B: Okay.
J: The second type is a duration. Which is pretty easy. You just figure out, if it takes 2 minutes for them to read all of that information on the given page that you want to, set that duration goal, so that you know whenever people are hitting that mark, and where they’re missing it.
B: Okay.
J: The third one is going to be pages per visit. So, this is...
Brad Post, Create the Movement: You’re joining us for our next edition of Create the Movement podcast. My name is Brad Post. And I’m here with Josh Rich.
Josh Rich, Create the Movement: Hello everyone. Hello.
B: Josh, how are you doing?
J: Doing good, Brad. How are you?
B: I’m doing well. This is our Marketing Tips, and today we’re going to be talking about marketing budgets for small businesses. Right?
J: Yeah, so one of the things we kind of run into a lot when we talk with a new client, we ask them, “What’s your budget?” And we always, not always, but a lot of the times we get the response, “We don’t have one.”
B: Right.
J: Or, “What do you suggest?” Or, “We don’t really have a defined budget.” So, since the new year is kind of approaching, we thought it would be a good idea to kind of to give some tips on how to create a marketing budget. Because it is important to know how much you’re willing to spend, and how much you should be spending on your budget for marketing.
B: Yeah.
J: So, the first step that you really want to make sure, just whenever you’re focusing on this, is to be defined.
B: Be defined?
J: Be defined. Yeah. Don’t have some sort of vague number. Write it down. Make it a part of your company’s budget every year, or every month. However, you want to it. So, that way you know how much you can spend, and how much you should be spending. There’s kind of five questions you should ask yourself when you’re trying to set this.
B: Okay.
J: The first one is what do you need?
B: What do you need?
J: What do you need? So, that’s going to depend a lot on your industry, a lot on your company. So, do you need leads? Do you need sales? Do you need just brand exposure? Do you need traffic to your website? So, sit down and think about what you need. Because like I said, it’s really going to influence how much you’re going to spend, and where you’re going to spend it too.
B: Most of the time they might say, “All of the above.”
J: Right. Exactly. Like I said – be defined. You have to pick one. And your need will most likely change over the course of a year or so. When you’re starting out on setting that budget - be defined and pick one.
B: Okay.
J: The second one is figure out what you’re currently paying.
B: Okay.
J: For some people this could be zero. But for some people, they might just kind of, if they’ve never really thought about it, they might just spend a $1000 here, a $1000 there, and not really know where it’s going, or what it’s doing, or how to track it, or that kind of stuff. Just whenever they get an email, or some salesman calls them, they’ll sign up for it, but they’re not really keeping track of it. Not really sticking to any sort of set plan.
B: Right.
J: And so, go back and see what you did last year. Figure that out. Because that will kind of give you a good starting point. Once you have that number, you want to try to assess how that worked out for you. So, figure out your cost per lead, your cost per sale, or whatever metric you want to use. Find a way to evaluate how well it worked.
B: Okay.
J: And then figure out if that’s something you’re comfortable with, or not. So then, the next step is to think about how fast you want to grow. Because a lot of us, I mean, as much as we would love to have 10 clients call us a day, and say, “Hey, we want new websites, and the most expensive SEO package.”
B: Right.
J: We’d be in trouble if that happened.
B: Yes!
J: We’d simply cannot scale that fast. You know? And so, try to figure that out. And if you can scale that fast, and you want to, then be really aggressive in your marketing budget. If you can’t afford to scale very fast, it’s going to be slow growth, then you need to back off, and make it more of a less aggressive approach.
B: Okay. Good.
J: You also want to figure out too, like, kind of going back to that second question, once you figure out your previous year’s cost per lead or cost per whatever, try to figure out what yo...
Brad Post, Create the Movement
Liz Montgomery, Create the Movement
Brad Post, Create the Movement: All right! This is another addition of Create the Movement podcast. My name is Brad Post. And I’m sitting here with Liz Montgomery.
Liz Montgomery, Create the Movement: That’s right.
B: Liz, how are you doing today?
L: I’m doing excellent. Thank you.
B: Awesome. Well, we talked last week, kind of about, when a new client comes to us, what we look at. Right? What do you want to talk about today?
L: Well, we talked about what we assess initially with them. So, today we’re going to talk about, now that we’ve gathered all that research and information from them, and from their online presence we see what reputation they have and so on. Now, we go, “Okay. What is the best way for us to create a marketing strategy for them? And what tools do we have to do that with?”
B: Okay. Perfect.
L: So, we’re going to talk through those.
B: Kind of the marketing strategy. I think one thing about talking about their marketing strategy is there’s a lot of services that we can offer. Right? And those are…we kind of broke it down into seven different services, for the most part?
L: Yes.
B: Which are: websites (kind of their overall website), and I’m looking this up because. So, kind of the way we do business we have seven different things that we look at. We have seven different core values as a business. We have seven different services. There’s seven different colors in our new logo. And so, to kind of break down the services we have: search engine optimization, paid advertising, search engine marketing, content (which is blog posting), web design, branding, social media, podcasting, video development. I think that’s seven. Right?
L: I think that’s seven. Yeah.
B: And a lot of it depends on the client’s budget. Right?
L: Okay. Yes. Definitely.
B: Because, you know, we could offer them all of those services. And the next thing you know they’re like
L: “I only had $30 to spend this month!”
B: Exactly!
L: I don’t know if I can cover all of those services.
B: So, that’s kind of the first thing we look at is, and you know, let’s talk about your marketing budget. A lot of companies don’t really have that. Some of them do; some of them don’t. They’re just like, “I don’t really know what we’re willing to spend.” So, I think we just kind of look at that and, you know, offer the services, and base it on what research we did. Right?
L: So, yeah, once we have an idea of their budget, then we can say, “Okay. Here are the seven tools that we have that we can apply to your online marketing campaign, or online marketing presence.” And then, we want to look at what the business is, and which services are going to benefit them the most. So, like for, get the most bang for their buck.
B: Right.
L: So to speak. Right? Is one type of business going to need more social media services, or is another type need more web design? For example, I think I said the other day, like a, someone who makes dresses for dolls. A doll dress making company.
B: Okay.
L: They’re going to want an Instagram, a Pinterest. They’re going to need a lot of image-driven content. So, folks can see what they’re creating, and what they’re making. They’re also probably going to need an online store, if they plan on shipping online. Whereas, like, and I’ve maybe used this example before, an attorney, who is like an aviation attorney, okay? And they get all of their business from referrals. So, different airlines say, “Well, we only use these ten attorneys for the service.” And they’re on that list. So, for them, because the CEO of American Airlines isn’t going to be looking for their attorney in the search results online, right? Or on Facebook, necessarily. They’re going to that list. Then we want their website, their money, to be invested in a beautifully built, engaging website. That the design is nice. The user interface is nice. And it’s getting all of the quest...
Brad Post, Create the Movement: Welcome to Create the Movement podcast. We are doing Marketing Tips Tuesday. My name is Brad Post, and I’m with Josh Rich.
Josh Rich, Create the Movement: Good morning Brad. How are you?
B: I’m doing well. How are you doing sir?
J: Doing great. Doing great.
B: So, this is, kind of, maybe a Part 2 of what we discussed last week? Is that right?
J: Yeah. Last week we talked about backlinks. Kind of gave the history of a backlink. Why it’s important. And described an ideal backlink. So, this week we’re going to talk more about backlinks, and, kind of, how to get them where they are. And kind of the dos and don’ts of how to get them…
B: Okay. I like it.
J: So, first we’re going to differentiate between what we’re going to classify as a “real” link, and kind of a “fake” link.
B: Okay.
J: So, a real link is going to be someone that puts your link on your website because they want it there. So, that’s someone that finds an article you wrote, or finds your website, and says, “Hey, this is a great resource for this. Everyone else should go look at this.”
B: Okay.
J: That’s a real link. A fake link – and that’s probably too harsh of a word – but, a fake link is a link that you put on someone else’s website because you want it there, and they really couldn’t care less if it’s there or not. So, a lot of that’s going to be directories, or listings, or even paid links.
B: Okay.
J: Which we’re not going to touch on a lot this week. But you can pay for links if you feel so inclined. So, the best way, that’s kind of the two different types of links. The way to get them is to go for the low hanging fruit.
B: Okay.
J: And so, if you have, like, a personal blog, obviously put whatever you’re trying to get on there, on your personal blog. That’s free. It’s easy. And it’s somewhat effective.
The next one is, obviously, social media. And we talked a little bit about this last week. How social media is somewhat of a, or starting to be a contested idea. Because traditionally it’s been thought of as a nofollow link. But now, people are starting to think that it might start becoming a follow link by search engines. Now, Google, being one, does not give any indication that they are starting to do that. Except for the fact that tweets are now showing up
B: In search engines.
J: in Google searches. And so, I kind of think that since there’s so much data in social media posts, and social media sites, that I think that search engines have to eventually start considering those, somewhat. It’s not going to be weighted as much as like, you know, a regular, website. But I think that in some capacity they will start being weighted in some form.
B: Okay.
J: We’ll kind of have to see how that goes. Some more on that, Matt Cutts, of Google, he was the, what was his title at Google? The former liaison of SEO basically?
B: Right. He’s no longer with them.
J: No longer with them anymore. But anyways, so, he was quoted about social media saying that if social media sites want to be followed links, then they need to go through the trouble of figuring out which posts are relevant. And then tag those as follow links, and don’t classify them as nofollows.
B: Ah. Okay.
J: So, he was saying that the responsibility needs to be on the social media site. Not on Google and search engines.
B: Okay.
J: So, that’s a little sidebar on social media backlinks there.
Some other low hanging fruit would be listings, and people you know, if you have family and friends that have blogs, websites, you can obviously ask them to put your link on there. If you have employees or even if you’re on, associated with like professional groups, you know, whatever your industry may be.
B: Chamber of Commerce.
J: Yeah, local Chamber of Commerce. Better Business Bureau.
B: Young Professionals.
J: Yeah, anything like that is great because a lot of those are going to be dot-org’s. And so that’s going to be a stronger link.
B: Right. ...
Brad Post - Welcome to Create the Movement Podcast My name is Brad Post and I’m here with Liz Montgomery.
Liz Montgomery - Hello
BP - Liz, how are you doing?
LM - I’m excellent.
BP - Today, it’s kind of early in our podcasting but we are going to be talking about websites. For instance why would a small business or a law firm need a website?
LM - Why would they need a website, Brad? That is a good question. Well, first of all nowadays, and maybe this wasn’t true five to ten years ago before we had smart phones and ipads so many electronics devices available to access information. But, now when you want to find a new service or a new product or if someone needs an attorney the first thing they are going to do is pick up their phone or go to their computer and google, find the best person, right. So this is why SEO is so important on a site. But a small business needs a website because they need to be found. If someone says I’m opening a bakery downtown how is anyone going to know about it except for the people who live on that street. It’s important to have a presence online.
BP- I kind of feel too that traditional advertising, which is expensive, like radio ads, billboards, television can be expensive. Websites can be less expensive than traditional marketing.
LM - That is true. If you are on a budget as a new business starting out it could be a more cost effective way to get your name out there. If you do it right. And you can do it right for not a billion dollars. Then you can create a lot of engagement online and that will attract people to your business and will put the word out about you.
BP- You mentioned the SEO. It is important. Would you say an optimized website is important?
You kind of touched on when you google something.
LM - What is an optimized website, some would ask. What is SEO and what does that mean. So, search engine optimization is what SEO stands for. The reason it is important that your website is optimized is because you want to show up in search engine results. What you have are hundreds of thousands of other businesses competing for those keywords. And depending on what market you’re in or maybe what city you are in, you will have different levels of competition for different keywords.
BP- Keywords are what people are searching for, right?
LM- Exactly, so if I just got into a car accident and i don’t know, do I need an attorney? I might google “car accident attorney Tulsa” or where ever I am. So you will start going down the list and the first folks on that page that showed up on your search list. Also, it’s really cool that google tells you the way to optimize you website so you show up in their search results. It’s almost like having a healthy website that google responds well too.
BP - Google gives you certain guidelines such as meta-descriptions and title tags, right? And how you should follow their rules in order to show up well.
LM- It is definitely down the rabbit hole of information because it is very complex and there are a lot of terms that could get confusing. Even saying that meta-description and title tags for someone that doesn’t know anything about the website industry could be easily confused by that. Having somebody who knows all those standards and is familiar with those best practices from google and is setting up your website according to that, it’s like night and day in terms of how you are going to show up in search engine results.
BP- It’s not just about having an amazingly pretty website, you also have to make sure it is optimized.
LM- Right, you need both things. Because we also come across websites that are not beautiful but they are really well optimized and the problem with that is that they may show up really well in search engine results and then you go to the website and then you leave it really quickly. Like, this isn’t giving me the information that I need or it’s just not nice to look at. Or that it doesn’t look updated so it doesn’t look ...
Create The Movement Podcast #2
Brad Post: You're listening to Create The Movement Podcast, My name is Brad Post and we are speaking to online marketing specialist Josh Rich, Josh how are you doing this morning?
Josh Rich: I’m doing well Brad, How are you?
B: Doing good. We are going to be talking about, we’re going to be having marketing tips Tuesdays. Josh if you could tell us a little bit about what we are going to be talking about on Marketing Tips Tuesday?
J: So we are just going to do some quick tips on how to improve your marketing efforts specifically focused on your digital marketing efforts. Whether that be SEO, pay per click, social media, content writing, things of that nature are what we are going to be covering in this podcast.
B: Perfect, so mainly online, any online marketing.
J: Yes.
B: What specifically Josh are we going to be talking about today?
J: Today we are going to be talking about back links. We will start out with a general definition of a back link. What a backlink is is a link to your website that is on someone else's website. That’s a general definition of what a backlink is. And so basically why those are important is that they are really fundamental to the way google started, um, so kinda to give you a history lesson of some of the internet and of backlinks in general, whenever the internet started, there wasn’t search engines it was all web directories so yahoo was probably the most popular search directory um sorry, web directory it was just like a yellow pages online where you just go through and pick a category and scroll through the websites and try to find the ones you are looking for. You really don’t know if the topic you are looking for is on that website. You just know it’s in the general category. So that’s, those are all around back in the early 90’s um, kinda late 80’s and then the first true kind of search engine that was ever somewhat around was web crawler and that was in 1994. That was the first time that any sort of system would actually go through, crawl pages to figure out what the general list of content was.
B: It was called Web Crawler?
J: Web Crawler. It was 1994 and so that, it never really got super popular, it just wasn’t super user friendly, um so alta vista was kinda like the place to be that was the uh, 1995 and that was pretty popular and then..
B: Vista?
J: Yeah, Alta Vista.
B: Alta Vista, OK
J: Then google came out in 1998 and they definitely changed the game, um and so whenever that happened, that’s when search engines slowly started to take over web directories and so a fun fact is that whenever yahoo finally made the switch from being a directory to a search engine they actually used google's index, so it was literally just using google's search results on a yahoo page. That was the only difference back when that happened, And so, getting back to back links and why they are so important. Whenever Serga Bing and Lawrence Page founded Google in 1998 they were both at Stanford pursuing their PhD's in computer science and so they wrote this paper and it’s called the anatomy of the large scale hyper link architectural web search engine. It’s a mouthful, if you google it you can still find it and read it. I didn’t read it all but you can skim through it and kind of see how google was originally intended to function. And so, basically before that they had this idea and it was actually called backrub. And so the idea about back rubbing, google and that really long paper name was that the best way to evaluate a website's worth, the website's credibility was to figure out how many other websites were pulling to that. Ok. This wasn’t a novel idea, this has been used in research methods for a long time, it’s called citation count, so you just in general research papers in general…if one paper has a whole bunch of other papers that are citing it people are going to say that’s going to be very valuable, ...
Create The Movement #1 Podcast
Brad Post - Welcome to Create The Movement Podcast. My name is Brad Post and I’m here with my co-host Liz Montgomery. Liz how are you doing today?
Liz Montgomery - Hello. I’m doing excellent thank you.
BP - Good. Well this is our first podcast. What do you want to talk about today, Liz?
LM - I would like to talk about, why...why podcasting Brad Post?
BP - OK. Well let’s talk about that Liz. Just to kind of give you a little history of the process that we went through on podcasting was about a year to a year and a half ago, we are an online marketing company, Create The Movement. We work with attorneys nationwide, a lot of small businesses, non-profits and about a year to a year and a half ago...no, probably two years ago I started looking at a new way to market clients. We were doing SEO work and social media and we still do but I started diving into some inbound marketing, HUBSpot, infusionsoft, email drip campaigns and those types of things. I started doing a lot of research on that, then at the same time I was looking at podcasting. So that’s when I started diving into podcasting. I kinda landed more on that. We are still planning on implementing some inbound marketing in the future but podcasting is where I landed.
LM - So the next step for your attorneys and small businesses.
BP - Right.
LM - Tell us a little bit about the history of podcasting and how did it even come about?
BP - With podcasting, back when apple released the ability to have podcasting back in 2005 I think it was. Itunes 4.9 according to wikipedia. Technology hasn't really caught up to it yet. You really had to have a computer, you had to go to itunes, then you had to go and download the podcast onto your computer, then you had to push play and make sure you had speakers on your computer in 2005. So podcasting really didn't catch on. A lot of people weren't doing it yet. Well now, today technology has really caught up to itself. Everyone has a smart phone, right Liz? Everyone has the ability to listen to podcasts on their phone. While they are mowing the yard or while they are cleaning the dishes or doing laundry. Right, Liz? Didn’t you say that your husband listens to podcasts?
LM - Yes, he wonders around the house with an earbud in his ear. Which is great because if he doesn't respond to you can’t take it personally because he just can’t hear you, he is listening to a podcast. It can make for an eventful afternoon. Hopefully there are no emergencies happening.
BP - But it’s great because you can listen to it wherever you go. On your drive, your commute to work. Most all 2015 vehicles now have wifi so they have the ability to have podcasting in it.
LM - Excellent. So you can be driving and instead of a whole audio book or something to that nature you are getting these tidbits of information, maybe entertainment while you’re moving from one place to another. So that’s kinda what’s happening with podcast today, right? Is there more to that?
BP - Right, so with podcasting today. There was a very popular podcast and a lot of people know caled This American Life by a guy named of Alex Blumberg. He was the executive producer if that. In August 2014 he started a company called Gimlet Media and so Alex was very good at storytelling so he started a podcast called Start Up. Somewhat being a startup company I started listening to it. Listening to him telling a story, him being a good storyteller it was intriguing. And the podcasts weren’t very long, like twenty to thirty minutes. I figured, eh, I can give him twenty minutes. So I started listening and got really inspired because he is kinda building a network of podcasts. In season two episode one Ford Motor Company started advertising on it. You and I listened to it and it was not your typical advertisement or a motor company. I’ll have you talk about it here in a bit.
LM - Right. That’s the biggest difference that I notice is that advertisements can be...