Peter Calhoun, the Motorsport Marketing manager for BFGoodrich Tires and Michelin, shared his insights on how to grow your rider/racer support program. We covered topics ranging from non-endemic sponsorship to agile marketing. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Bold Racing Crash Addict Industries Topthepodium.com
Let's talk about the less socialized way to help your sponsors...product development. We have discussed this topic on the show before, but honestly, we need to be talking about it MORE. Tune in to see why. This show is powered by AMSOIL and this live experience was brought to you by GSP XTV.
"There is an opportunity in every conversation" - Kevin Kastner This show takes us inside the mind of AMSOIL's Racing and Events Manager, Kevin Kastner. We cover many aspects of motorsports marketing and sponsorship, including storytelling opportunities, the importance of relationship building, and the pros/cons of marketing data. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Bold Racing Crash Addict Industries Topthepodium.com
We could hardly wait to get Vipe Desai back on the show and leverage more of his marketing experience from HDX Hydration Mix, Monster Energy, and many others. In this live show, we talked about how to get started and the expectations of marketing budgets. This show is powered by AMSOIL and this live experience was brought to you by GSP XTV. You can catch Vipe's original episode here: EPISODE 124
Can you get sponsored without racing? In this episode, Josh talks about what it takes to attract and retain sponsors as a weekend warrior that doesn't race. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Bold Racing Crash Addict Industries Topthepodium.com
This episode is packed with energy and intensity as Monster Jam and motocross star Ami Houde returns to discuss all sorts of wackiness. Josh and Ami get deep into mindset, motivation, and even the Medici Effect! This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Bold Racing Crash Addict Industries Topthepodium.com
At last! The single episode that compiles the main takeaways from our fan favorite shows. Featuring: RJ Anderson Blair Morgan Blake Wilkey Ben White of Textron Offroad Evan Schendel of Polaris RZR David McKinney of 509 Ami Houde Sara Price Joey D of 4 Wheel Parts (at the time UTV underground) Walker Fowler Pleasant Cook (aka 4x4 Barbie) Jim Beaver Treavis Poynter Kirk Zak of HMK and Tucker Merz Jolene Van Vugt Travis Pastrana This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Neverlift Racing Bold Racing Crash Addict Industries Topthepodium.com
At last! The single episode that compiles the main takeaways from our fan favorite shows. Featuring: RJ Anderson Blair Morgan Blake Wilkey Ben White of Textron Offroad Evan Schendel of Polaris RZR David McKinney of 509 Ami Houde Sara Price Joey D of 4 Wheel Parts (at the time UTV underground) Walker Fowler Pleasant Cook (aka 4x4 Barbie) Jim Beaver Treavis Poynter Kirk Zak of HMK and Tucker Merz Jolene Van Vugt Travis Pastrana This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Neverlift Racing Bold Racing Crash Addict Industries Topthepodium.com
This live show takes us into a plethora of examples of riders, racers, and celebrities that have discovered and owned their niche. It's time for you to do the same. This show is powered by AMSOIL and this LIVE experience is brought to you by GSP XTV.
"Faith. Effort. Action." - Jesse Iwuji Jesse Iwuji brings his love of his country and racing to this inspirational episode. We learn about Jesse's adventures in the Navy and how he decided to pursue a NASCAR racing career. Ultimately we cover some great information about crowdfunding, personal branding, and motivation. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Neverlift Racing Bold Racing Crash Addict Industries Topthepodium.com
"Faith. Effort. Action." - Jesse Iwuji Jesse Iwuji brings his love of his country and racing to this inspirational episode. We learn about Jesse's adventures in the Navy and how he decided to pursue a NASCAR racing career. Ultimately we cover some great information about crowdfunding, personal branding, and motivation. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Neverlift Racing Bold Racing Crash Addict Industries Topthepodium.com
Joshua Martelli of Mad Media, UTV Underground, and the Mint 400 is back LIVE to discuss upcoming races, rising stars, and building teams. Powered by AMSOIL and brought to you by GSP XTV. Check out his original interview here: Episode 56
Polaris RZR marketing rep Evan Schendel is back to dive deeper into his story, better understand marketing trends, and answer some critical audience questions. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Neverlift Racing Bold Racing Crash Addict Industries Topthepodium.com
Brad Kowitz of TrailRecon takes us on a journey to understand what it takes to make YouTube content and why diversifying your influencer marketing revenue stream is important. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Neverlift Racing Bold Racing Crash Addict Industries Topthepodium.com
"Don't be afraid to contribute to the conversation" - Natalie Jahnke Natalie Jahnke of Innovation Creation Experts joins us to get into some great detail on social media and public relations strategy. After working with some of the top NHRA drivers, Natalie has learned what works and what doesn't, and lucky for you she shares all in this interview. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Neverlift Racing Bold Racing Crash Addict Industries Topthepodium.com
The new year is upon us, and your resolutions have begun. Whether you are planning for 2019 to bring you more wins or a stronger sponsorship program, you will need every minute you can get. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Neverlift Racing Bold Racing Crash Addict Industries Topthepodium.com
How do you establish goals and then take consistent action in order to achieve them? Join Treavis Poynter and Josh Wiese in our 21st live show to discuss this topic and more. This show is powered by AMSOIL Inc. and this episode is brought to you by GSP XTV.
Really? How can something as ordinary as spaghetti teach us anything about motorsports sponsorship? Tune in and find out. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Neverlift Racing Bold Racing Crash Addict Industries Topthepodium.com
MBRP Powersports Brand Manager, Jared Heshka, is joining us for our 20th live episode to discuss the importance of brand loyalty. What IS brand loyalty? Does it matter how long you are with a specific company? What are the pros and cons? We hit it all here. This show is powered by AMSOIL and this episode is brought to you by GSP XTV. Find Jared's first two interviews here: Episode 26 and 69
Vicki Golden gives us some insights into her professional career as a Supercross and Arenacross racer turned freestyle X-Games and Nitro Circus star. We discussed preparing for when your body eventually gives out, non-endemic sponsorship, and the good, bad, and ugly aspects of social media. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Neverlift Racing Bold Racing Crash Addict Industries Topthepodium.com