Outsourcing Selling
Charles Cohon
Manufacturers need a sales force on their side, but that doesn’t mean that they need a sale force on their payroll. Just as they outsource their legal and accounting functions, many manufacturers now outsource their sales function to highly-professional manufacturers’ representative firms.
“Outsourcing Selling” is best practices, tips, and solutions for manufacturers about using outsourced sales forces and for manufacturers’ representatives whose business model includes continuous improvement of the services they provide.
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