Boguslavsky & Co: Recent Episodes
Marianna Boguslavsky
The intersection of psychology, marketing, and digital. Marianna Boguslavsky, founder & digital strategist at Boguslavsky & Co, a digital strategy agency, interviews some of the most interesting people on the topics of their careers, the psychology behind some of their decision making, and the digital marketing industry.
Justin Butlion is the founder of projectBI, an analytics agency that specializes in helping eCommerce businesses unlock growth using data. Marianna chats to Justin about his digital nomad lifestyle, and his all time favourite city to work from (hint: it’s in Thailand). Justin talks about emerging digital trends, his BI consultancy, and why niche is best. He also has some words of wisdom for budding business analysts.
Ard Matthews is the front man of South African band Just Jinjer, with their debut album title ‘All Comes Round’, becoming one of the biggest selling rock genre albums of all time in South Africa. Marianna chats to Ard about her memory of working with him (and how he is the nicest celebrity), the creative process, and how much he loves touring in Dubai. Ard shares if he is a Swiftie, and talks a little about his upcoming new music.
Talia Savva is the co-founder of The Pilates Course (https://www.thepilatescourse.com/). Marianna and Talia reminisce about relay races at primary school, discuss New Zealand contract opportunities and their shared love for Auckland, along with delving deeper into Talia’s career trajectory and her passion for Pilates. Talia chats emerging Pilates trends and shares how she & her sister are taking The Pilates Course global, first in Miami and now in Dubai at FitRepublik.
Alla Boguslavsky is Head of Global Projects at an EdTech giant (2U). She has 17 years experience, across three continents and 300+ projects, successfully implementing complex global projects. Marianna chats to Alla about work cultures in New Zealand vs US vs Singapore vs South Africa along with AI trends in Project Management. Alla also imparts some wisdom for budding project managers including why 'competent is better than confident'.
Josh Stirling is an American living in France. He's a talented content creative and video marketer who's currently working at a French B2B telecoms organisation where Marianna and Josh worked together circa 2022/2023. Marianna and Josh share their reflections on the French working culture, and answer the inevitable question of 'Is it anything like Emily in Paris?' along with discussing the current state of video marketing for B2B SaaS brands. Josh also shares his insights on AI tools for video marketing. (Podcast not sponsored by Ringover although we do say some very nice things about the company).
Interviewed Seb Pelan - a talented videographer I had the pleasure of working with back in 2018 when I was heading up the marketing team for a tech startup in Ljubljana. We chatted about AI's impact on the video content industry, why he is cautiously pessimistic about the rise of AI in relation to videography, & a few AI tools he can recommend for budding videographers.
He recommended the following AI video generation tools:
Pictory - a cool video generation solution - https://pictory.ai/
Synthesia & Deepbrain AI Studios - Text to (video) avatar - https://www.synthesia.io/ & https://www.deepbrain.io/aistudios
Intro to Adobe Firefly - a good starting point to dive deep into Adobe's AI tools: https://blog.adobe.com/en/publish/2023/03/21/bringing-gen-ai-to-creative-cloud-adobe-firefly
Marianna Boguslavsky interviews one of South Africa’s most talented copywriters. We talk AI and copywriting - a hot topic right now. Should copywriters be scared, how AI is transforming content, plagiarism, plus some advice for newbie copywriters.
Richard Mulholland is a professional speaker, presenter, author, entrepreneur, and executive coach. Marianna chats to Richard about the one key thing anyone can do to overcome public speaking anxiety, the pitfalls of over-rehearsing, Malcolm Gladwell’s presentation style, and Richard’s distaste for Gary Vaynerchuk’s self promotion philosophy.
Elan Lohmann is the Founder and CEO of SleekGeek SA. Marianna and Elan both worked in the tech industry in Cape Town back in the day, and they caught up to chat about following your career passion, the challenges of leaving a corporate role to become an entrepreneur, how to grow a niche wellness community, and what the future holds for SleekGeek.
Brenden Hubbard is an award-winning filmmaker, writer and producer. He has managed productions and festival runs for variety of films. Marianna worked with Brenden when he was the associate producer and film festival manager for the US film 'Before I Disappear' (based on the Oscar winning short film 'Curfew') and Boguslavsky & Co was contracted to create & implement the social media strategy for the film. Marianna and Brenden share their recollections of working on this film project, and Marianna talks about being amazed that Paul Wesley does his own emails. Brenden discusses the state of indie filmmaking in 2020, shares some film festival strategies for aspiring filmmakers, and divulges a behind the scene moment of working with Ron Perlman.
Hendrik Laubscher is the founder and chief analyst at Blue Cape Ventures. along with being an eCommerce and marketplaces expert. Marianna chats to Hendrik about working together at PriceCheck (South Africa's largest price & product comparison website), the importance of customer service in eCommerce, and the current state of the eCommerce industry. The two discuss the issue with most checkout pages, and Hendrik even offers some valuable advice to eCommerce retailers.
Our inaugural podcast for Boguslavsky & Co is an interview with with one of Marianna Boguslavsky's longtime friends, a past colleague, and an inspirational Brand & Product Manager for an international hair brand. Marianna chats to Catherine Williams about what being an air hostess taught her about marketing to consumers, how a customer centric role can influence all future marketing work, and the importance of resilience when it comes to one's career. The ladies reminisce about their first meeting and Catherine talks about her dream brand to work with along with a funny story about dog shampoo.