Times Are Changing: Recent Episodes
Golden Aspect
Ever wonder how Instagram always knows your shopping list? In this podcast Chase Johnson (COO) and Zac Johnson (CEO) from Golden Aspect break down cutting-edge strategies in social media marketing. New episodes every Tuesday. See more at goldenaspect.com/timesarechanging
In this episode we discuss the recent updates to LinkedIn, including stories and a huge surge of users, along with how best to take advantage of the platform.
In this episode we explain the value of investing in your marketing campaigns and the advantages to adopting holistic strategies, especially on social media.
In this episode we explain the value of having a consistent brand identity on social media, including some specific guidelines for any brand to follow.
In this episode we explore how to best take advantage of YouTube as a brand, including some specific strategies for going viral.
In this episode we discuss the importance of testing multiple creatives for Facebook ads and the value of continuing to test during COVID-19.
In this episode we discuss the upcoming Apple iOS privacy updates that will allow users to easily reject data tracking requests. This could have a huge impact on targeted Facebook Ads and negatively affect small businesses.
In this episode we explore the new "Reels" featured added to Instagram, which is very similar to creating a TikTok, and how best to take advantage of it for your business.
In this episode we explain the best ways to create content consistently for your brand's social media accounts, specifically during COVID-19.
In this episode we explain how live streaming is becoming the next frontier in the digital space with COVID-19 moving everything online, and how to best take advantage of it.
In this episode we explore a new version of personal branding in which your brand revolves around your business. We've used this method to great success in the past, and explain how with one of our favorite case studies.
In this episode we emphasize the importance of posting consistently on your Instagram & Facebook stories, and include helpful tips & tricks for getting the most value from doing so.
In this episode we weigh the value of different social media platforms, and help you decide which platforms your business should be most active on.
In this episode we explain why you shouldn't let your business direct messages go unread, how to quickly filter out spam, identify real customers, and set up effective auto-responses.
In this episode we show the value of Influencers with a case study from one of our clients, explain how to find good Influencers for your business, how to manage a successful collaboration (avoiding common mistakes).
In this episode we explain why MVMT Watches is writing great social media captions, and how you can too. We also discuss how to write effective copy for paid ads, and look at some examples from Lulu Lemon's Facebook ads.
In this episode we dive into how Instagram always knows what's in your shopping cart, and how to use this data as an advertiser to better target audiences with your paid ads.
In this episode we dive into what makes a great photo or video on social media, and the larger importance of maintaining a consistent brand image on social media for your business.
In this episode we dive into the important differences between expanding brand awareness through post promotions, and driving direct conversions through paid ad campaigns on social.
In this episode we dive into how Hertz ruined their social media by taking a month off, how companies are navigating Coronavirus messaging, and why consistency is #1 on social media.
In this episode we dive into why Buffalo Wild Wings has been dominating the ad game with split tests, how ad prices are getting cheaper, and what new marketing opportunities Coronavirus presents.