Building It Up with Bertelsmann: Recent Episodes
Bertelsmann India Investments
In a country like India, where age is the gold standard of experience and wisdom, how do you win credibility for a new institution, university or school? How do you overcome the intimidating stature of traditional brick and mortar institutions that have stood the test of time. For @PramathSinha, Founder & Chairman of Harappa Education and India’s ed-tech ambassador, the ... Read More
In a country like India where parting with your money is like a painful trip to the dentist, how do you scale lending? How do you forgo the traditional approach of extending loans, where meeting and accessing clients is second nature? “We’ve given out 70,000 loans across India, but 99% of my borrowers haven’t even seen me!” For Lendingkart’s Co-founder ... Read More
“Two – Three campaigns are not going to make your brand. You have to be consistently on it for years”, says Tanmay Bhat, Content Entrepreneur and AIB Founder. Content marketing is critical for inbound marketing strategy as it drives traffic, leads, sales, as well as increase brand awareness. However, it isn’t as easy as it sounds, especially for a startup ... Read More
How do you thrive in low margin super competitive cohorts? What do you do when your startup is up against really established players -those that are really institutionalized or well-funded or have been in the business for a really long time? “2010 was the worst year ever for the broking industry. That’s when we started.” When Zerodha was started, no ... Read More
What does it take to overcome regulatory hurdles, build a loyal community of 50 million users and scale-up the business to a billion dollars? Its grit, passion and focus. Starting-off as a fantasy sports platform, then accidentally evolving into a sports social network and then pivoting back into fantasy gaming, the journey of Harsh Jain and his team at Dream11 ... Read More
“Leadership is a verb, not a noun!” Founder and CEO of Druva, Jaspreet Singh believes that leaders have to constantly evolve to stay relevant for their team and business. This agility has helped him guide his company through multiple pivots, which was almost like relaunching Druva as a Cloud SaaS company in 2013. Having scaled their company to a billion, ... Read More
“Grit is the stubborn refusal to quit.” This could easily be the ixigo tagline with co-founders Aloke Bajpai and Rajnish Kumar having mastered the art of turning roadblocks into opportunities for growth. Post financial crisis of 2008, with zero dollar marketing budget, employees at half-salary and four well-funded competitors, ixigo founders share how they had their backs against the wall ... Read More
According to Harvard Business Review, only 7% of customers are online-only shoppers and 73% are omni-channel customers. Clearly, a good looking e-commerce site is not enough anymore. Ambareesh Murty, Co-founder and CEO of Pepperfry, shares how he navigated through some of the most critical business decisions on omni-channel strategy, franchise model and advertising on television, etc. Why consumer categories like ... Read More
“Why is there so much spam in the world!?” In the process of answering this question, CleverTap grew from being a group of engineers tinkering code, to a global SaaS company. Co-founder & Chief Strategy Officer of Clevertap, Anand Jain, believes that the first step to building a global company is to “remind yourself that the problems you are solving ... Read More
As season one comes to an end Ankur Warikoo, our host and the Co-Founder & CEO of nearbuy.com, shares his top takeaways from the extremely insightful and brutally honest conversations with some of the finest leaders from across the world. From building great products that sell themselves to using storytelling to engage with stakeholders and founding the right culture, Ankur ... Read More