Profitable Mindset: Recent Episodes
Charlotte Smith
You may be the farmer or married to the farmer - this podcast will help you balance family and merge your personal needs with your farm demands. You can have a profitable biz AND a lovely, fulfilled life. I teach you personal development tools & strategies to finally conquer overwhelm and the feeling that you're not doing enough in your family or in your business. You'll learn step-by-step how to create the results you want in life!
Click HERE for Farm Marketing Mastery Charlotte Smith addresses the #1 reason farms fail: not investing in marketing and mindset skills. After 13 years working with thousands of farmers, she's identified the 80/20 rule for success—80% mindset management, 20% marketing strategy. Our brains are wired for survival, not success, naturally defaulting to negativity. Farmers learn to manage this bias in our weekly mindset coaching calls. Farmers in Charlotte's program transform their businesses in months, selling out quickly and raising prices confidently through strong customer relationships built using the simple tools she teaches.
Need help with your marketing? Join my free Farm Marketing Fix Masterclass in June
Free Strategy Session: Is Farm Marketing Bootcamp Right for Your Farm?
I had the chance to open up about my journey as a fifth-generation farmer and how I transformed my family's painful bankruptcy experience into what’s become my life’s calling: teaching farmers how to make money.
3 Reasons You Can’t Miss This Episode:
- I reveal how healing my kids gave me no choice but to make sure my farm was profitable
- I explain the shocking truth about food pricing that's been hidden from American consumers for decades (this will change how you shop!)
- I break down my simple marketing principle that eliminates guilt and creates authentic connection with customers (this works for ANY business)
If you've been struggling to charge what you're worth or if you're curious about how mindset affects your bottom line, you won't want to miss this conversation.
Need help with your marketing? Join my free Farm Marketing Fix Masterclass in June
Free Strategy Session: Is Farm Marketing Bootcamp Right for Your Farm?
"I wasn't making money but I didn't want to raise my prices because I care about my customers so much... they're like family." That's what farmer Jena Becker confessed at the start of our latest episode. She was struggling to make her farm profitable while homeschooling eight children and considering shutting down completely. But something remarkable happened when she pushed through her fears about raising prices.
In this episode, you'll discover:
- How Jena went from considering closing her farm to selling out her entire chicken inventory for the year
- The specific marketing technique that felt authentic while honoring customer relationships
- Why not a single customer complained about her price increases (and she actually gained new subscribers!)
- The "missing link" that transformed her approach to farm stress and family dynamics
- How to overcome the emotional hurdles of valuing your family's time and labor properly
If you've ever felt stuck between needing to raise prices but fearing you'll lose loyal customers, this episode is exactly what you need. This conversation goes beyond marketing tactics - it's about creating a farm business that serves your life instead of consuming it.
Free Strategy Session: Is Farm Marketing Bootcamp Right for Your Farm?
Meet with a member of our team and let's chat!
I never tire of yet another email from a farmer in my Boot Camp who says, “We’re paying off our mortgage this month!” It’s becoming one of the most common testimonials I get to hear!
Today, you’ll hear it from Sally and JP who’ve farmed for 15 years — but finally became profitable and sustainable the last two, after they joined the Boot Camp and got coaching on all the struggles - marketing, business, AND the personal struggle of farming with your spouse.
They’re great examples of what’s possible for you - tune in to hear how to:
- Run a profitable farm with your spouse (and still like each other💕)
- Pay off your mortgage with just your farming income💰
- Create real work-life balance while running a demanding business⚖️
What makes this episode special?
Sally gets brutally honest about how she and JP were constantly "bickering" while working together until they made one simple shift in how they communicate.
Coaching helped her make this small change that completely transformed their working relationship while maintaining their personal relationship.
The results speak for themselves...
They're paying off their mortgage THIS YEAR with their farming income.
Yes, you read that right! After implementing strategic marketing, time management, and mindset shifts, Sally and JP are:
- Selling out their farm shares consistently
- Charging premium prices ($12/dozen for eggs!)
- Building real savings instead of "gasping at cash flow"
- Creating true work-life balance (no work after 4pm or on weekends)
- Hiring staff to support their vision
This isn't about working yourself to exhaustion. Sally now blocks all time after 4pm and weekends for family, and has hired staff to support their busy, growing farm.
As someone who wasn't a "natural-born marketer," Sally was hesitant to invest in business education we teach in the Boot Camp. But as she shares in this episode, that investment has paid off many times over.
If you're farming with your spouse or partner and dream of creating a truly sustainable business (both financially and emotionally), this conversation will give you the blueprint.
Here’s to your success,
Charlotte
Need help with your marketing? Join my free Farm Marketing Fix Masterclass in June
Free Strategy Session: Is Farm Marketing Bootcamp Right for Your Farm?
This week I coached a farmer on shame because he wasn't making as much money as he hoped, and another farmer on shame because her seedlings all died.
In this powerful episode of The Profitable Mindset Podcast, I dive into the hidden shame that keeps farmers stuck in cycles of stress and financial struggle.
You'll learn how to overcome the feeling of shame that keeps you stuck. This shift is your key to building a sustainable farm.
Discover how letting go of the belief that failure and "not good enough" can unlock growth, profitability, and peace of mind.
This is the exact mindset work I coach inside Farm Marketing Boot Camp, and it's changing lives.
Tune in now and start unlearning the limiting beliefs that are holding you back.
Need help with your farm marketing? Join my free “Farm Marketing Fix Masterclass” in June! Free Strategy Session: Is Farm Marketing Bootcamp Right for Your Farm? Recently, a farmer in my coaching program wanted to quit selling beef because her slaughterhouse was so challenging to work with. She would've lost a ton of money taking her cows to the auction. After coaching with me, she realized that what she thought was the problem was NOT the real problem. When I pointed out the real problem and they got to work solving it, they calmed down and are having more financial success than ever. In this episode, you'll discover: - How this rancher almost gave up her successful grass-fed beef operation due to slaughterhouse frustrations (and what she did instead) - The real issue behind a hydroponic grower's labor problems - How rushed expansion nearly collapsed a pasture pork farm - If you've ever thought, "Just fix this ONE problem and then my farm will work" - this episode is exactly what you need. The mindset shift will completely change how you see your farm's "problems" overnight.
Sign up for the "Farm Marketing Fix Master Class" HERE
In this episode, Charlotte explores two game-changing mindset shifts for farmers:
- Viewing farm problems as normal features of farming, not bugs to be eliminated
- Learning to live with challenges while solutions develop
Charlotte shares how a vegetable farmer in Connecticut transformed his approach to employees who just weren't as fast/thorough as he wanted, and how a Michigan chicken and egg producer dealt with the stress of selling out and having upset customers.
Free Master Class: 5 Crucial Mistakes Farmers Make That's Costing Thousands
In this episode, Charlotte reveals why farmers struggle to sell out their products—from peony shares to beef quarters—and the surprising mindset shift that needs to happen for you to be profitable.
Many farmers believe something went wrong when they don't sell out. Whether it's selling only 8 of 20 peony shares or just 2 of 30 cow shares, the problem isn't your marketing strategy—it's your mindset.
What You'll Learn:
- Why feeling disappointed about the sales that didn't happen CREATES even less money
- The hidden reason behind sales plateaus on your farm
- How one mental shift accounts for 80% of your farm's profitability
Ready to transform your farm sales? Listen now!
Are you stuck in the cycle of seasonal farm income followed by mounting debt? In Episode 242, we tackle one of the biggest reasons farms fail: poor cashflow management.
Discover why creating sustainable cashflow is a learned skill - not a reflection of how good a farmer you are. I share my own 16-year journey from accidental success with a raw milk dairy to teaching hundreds of farmers how to transform their financial reality.
Learn the six steps that have helped my clients pay off mortgages and create consistent income.
The most valuable asset on your farm isn't your livestock or your fields - it's YOU and your time. Stop doing $20/hour tasks when you could be writing marketing emails that generate $20,000 in sales.
Ready to get out of debt and build a farm business that supports your dreams? Join Farm Marketing Bootcamp Today! Join here: https://courses.3cowmarketing.com/farm-marketing-bootcamp
Free Master Class: 5 Crucial Mistakes Farmers Make That's Costing Thousands What if the REAL reason you can't get out of debt has nothing to do with your income or spending habits? In today's brand-new podcast episode, I share a coaching breakthrough with a farmer who was STUCK in a pattern that was keeping her in debt — despite her farm actually being profitable. She couldn't figure out why she wasn't taking action on the very things that would help her pay off debt faster...until our coaching call revealed the hidden mindset trap she'd fallen into. You'll discover: - The surprising way your feelings about debt are actually SLOWING DOWN your ability to pay it off - Why hiring help might be the fastest path to becoming debt-free (counterintuitive but true!) - The exact mindset shift that instantly relieved my client's money anxiety and freed her to take action - How separating your self-worth from your financial situation changes everything If you've ever felt a knot in your stomach when thinking about debt, or if you're avoiding making business investments because "I already have enough debt"...this episode is specifically for you. This episode might be the most important one I've recorded this year for anyone with farm debt. I'm sharing the exact coaching process that created an immediate breakthrough for this farmer. Don't let shame about debt keep you stuck any longer.
Free Master Class this Spring: 5 Crucial Mistakes Farmers Make That's Costing Thousands Emilie’s husband was frustrated with her farm’s chaos - disorganized, unprofitable, and causing tension in her marriage. 😱 He wanted her to quit. "I'm not shutting down until I sell what I grew." 💪 That was Emily Harris' determined response when her husband suggested she quit farming completely. As a mom of three little ones (ages 5, 3, and 1!), and a flower farmer, something had to give. Emilie found my Farm Marketing Boot Camp just in the nick of time. Everything dramatically changed after she joined and focused on the step-by-step marketing and mindset process that gets you profitable. ✨ In our latest Profitable Mindset podcast episode, Emily reveals her incredible transformation from nearly closing her farm to making SIX TIMES more revenue with just ONE focused product launch! Emily shares: ✅ How her husband went from skeptical to supportive when she implemented my Time Management program FIRST 📚 ✅ The counterintuitive marketing strategy that generated SIX TIMES more revenue by focusing on just ONE product (Sweet Pea Seeds) instead of selling everything at once 💯 ✅ How she overcame her fear of sending multiple sales emails (and discovered her customers actually WANTED to hear from her!) 📧 ✅ Why pretending to be a "big corporation" was hurting her sales, and how embracing her authentic story transformed her business 🌟 The most powerful part? This wasn't just about business success. Emily's entire family life improved: "We started planning out the whole year just like you teach... Fun stuff first, then the work. My marriage is better, I'm more present with my kids, and my business is thriving." 💖 If you're trying to juggle family life with building a successful farm business, this episode is a MUST-LISTEN. Emily's journey proves you don't need to sacrifice your family to create a profitable farm. 👨👩👧👦 Listen now and discover exactly how Emily went from "shut it down" to selling out her Sweet Pea Seeds with record-breaking sales! 🌱💰 🎉 Ready to transform YOUR farm business? 🔄 To your farming success, 🌻 Charlotte P.S. Emily proved everyone wrong and you can too! Listen to her full transformation in this episode! 🎧 🙌 Farm Marketing Boot Camp opens up in April - plan on joining and transforming your farm profits and your home life! I have a free training coming up April 7th (same day boot camp opens) Sign up HERE to Learn “5 Mistakes Costing you Thousands”
Free Master Class this Spring: 5 Crucial Mistakes Farmers Make That's Costing Thousands Just a couple miles from me, a farmer with wonderful pastured chickens, eggs and dairy products has announced they’re quitting farming at the end of the month. With just 30 days notice, they’ve left our community hanging - scrambling to find the milk that our kids love and the pastured chickens and eggs that we rely on for our own health. This happens far too often - For 25 years, I’ve watched farmer after farmer across the country, start up their farm, give it their all (physically, financially, emotionally) and then shut down. Losing all. 👉"Why Smart Farmers Stay Broke" - Profitable Mindset Podcast Episode #239 🎙️ I share insight about why this happens - and it has nothing to do with your farming skills or product quality. I work with hundreds of farmers a year for over a decade and I've noticed a clear pattern that separates those who thrive and make a healthy living on their farm, from those who go under. There's a big knowledge gap that most farmers never bridge, and today I share how to close that gap so you can be around for the long run. In this episode, I reveal: * The TWO types of knowledge every farmer needs (most only focus on one) 🧠 * The dangerous "knowing what to do" trap * The one strategy my clients use to sell out or generate $100,000+ of products with a single email 📧
To your success, Charlotte P.S. If you've been working hard but not seeing the profits you deserve, this episode might be the breakthrough you've been waiting for. 🌟 Be sure to tune in.
Free Master Class this Spring: 5 Crucial Mistakes Farmers Make That’s Costing Thousands I'm sitting here at my desk, still thinking about yesterday's conversation that broke my heart. A farmer jumped on a call with me in tears. She's done everything she thought possible to become profitable: * Spent $15,000 on a gorgeous website * Creates perfect Instagram reels that get tons of shares and comments * Drives an hour each way to premium farmers markets every weekend * Has professional photos of every product
And guess what? She STILL barely covers her farm's costs. Her family questions why she keeps going. She's thinking about quitting the farm she's poured her heart into for five years with no $$ to show.❤️🩹 This may sound familiar, because it’s a story I hear often when a farmer first seeks my help. But here's the wild part – right after that call, I spoke with another farmer who’s in my coaching program who just sells out her entire stock of $75 alpaca wool beanies (yes, $75 EACH!) in TWO HOURS with just ONE email. Same industry. Similar products. Completely different results. The difference isn't what you'd expect. It's not about working harder. It's not about fancier marketing tactics. It's not even about having better products. Mindset always drives profits. Strategy won't work if your mindset is not useful. I was so fired up after these calls. Helping farmers learn to make money is my calling, my joy in life. I had to immediately record this episode #238 of the Profitable Mindset Podcast to break down the exact mindset barrier that's keeping good farmers (like maybe you?) from building the customer base you deserve. Tune in and listen. This isn't fluff, I promise. Shifting your mindset is how you build a profitable farm. In this episode, I share: * The 80/20 rule of farm profitability that completely flips how you should spend your time 🤯 * The REAL reason why customers choose YOUR farm (hint: it has almost nothing to do with your beautiful products or the fancy reels!) * Why focusing on "getting new customers" is actually keeping you broke 🤦♀️
I'm not exaggerating when I say this mindset shift changes EVERYTHING. Just last week, Lisa (a flower farmer in my program) tried what I teach and added 50 subscribers in two hours – all previous customers who'd abandoned her farm until she made this one change. Anna completely sold out her farm dinner with a single email – something that used to take weeks of stressful back-and-forth messaging. Listen, I know you're working your tail off. I used to as well! I figured it out, and now I share the mindset shifts with other farmers. The long days, the physical exhaustion, the constant worry about sales... I've been there. But what if the solution isn't working harder? What if it's just thinking differently? I can't wait to hear what shifts for you after listening! Cheering you on, Charlotte
Free Master Class this Spring: 5 Crucial Mistakes Farmers Make That's Costing Thousands You gotta hear this!🔥 We're barely halfway through Farm Marketing Boot Camp and farmers are SELLING OUT. Not all 53 farmers are selling out, of course, but it IS possible to learn how to brand your farm and see immediate success.✨ 🤔 How are the farmers in Boot Camp doing this? The powerful branding exercise we do in the first week of class jump-starts their marketing. 🎙️ Today on the podcast, I'm sharing one of the key exercises from our branding workshop. It's just three simple questions to ask your favorite customers - but the results are transformative. 💰 The answers they give are absolute GOLD, and in the episode I reveal exactly how to transform them into your unique farm brand. When you learn to brand this way, selling becomes effortless. This approach means you can raise your prices to where they should be - covering expenses + profit - and no one will hesitate to pay them. 💵 Branding is the missing piece in building a profitable farm that most farmers overlook. Tune in to Episode 237 The Profitable Mindset Podcast Today 👉 Then - join us in Farm Marketing Boot Camp this April and experience the same success our current farmers are celebrating: ✉️ "I sold out my farm-to-table dinner with ONE email!" - after implementing what you teach in just the first few weeks. Previously it took WEEKS of back-and-forth emails to fill seats. So much time saved and money made! 🥚 Farmers who were terrified to raise prices are now selling out eggs at $8, $10 and even $12/dozen. With clear branding, customers happily pay premium prices. 🐄 "I sold 7 quarters of beef with one email when I used to sell 1 or 2 if I was lucky." This branding approach makes selling effortless for you and buying a no-brainer for them. Is this you? 👇 * 🌐 Your website gets traffic but few actual sales * 📧 Your emails aren't converting to purchases * 📋 Farm stand visitors don't sign up for your list * 💲 Customers consistently balk at your prices
...then you need to hear this perspective that's transforming farms across the country!
🎧 Listen to Episode 237 Now!
Happy Branding! 💕
Charlotte
Free Master Class this Spring: 5 Crucial Mistakes Farmers Make That's Costing Thousands What if I told you the most successful farmers I work with are doing the OPPOSITE of what seems logical? 🤔 In fact, they're turning DOWN opportunities left and right... and making more money than ever. Sounds crazy, right? I mean, isn’t the right opportunity actually a gold mine?? Here's the thing: In today's world of infinite possibilities - new/different products, new ways to show up on social, invites to collaborate or co-op, even new website platforms that promise to make more sales - there's a hidden trap that's costing you serious money. 💸 And chasing the "next big opportunity" isn't the solution. It's actually the problem. Yes. Opportunities are costing you so much money. How to know if it’s right for you? I just released a podcast episode that reveals: * The surprising "gateway drug" to staying broke and struggling * What profitable farmers are saying NO to and doing instead * The not-so-obvious marker that predicts farm success * A simple exercise my most profitable clients use to stay focused
Warning: This might challenge everything you think you know about building a profitable farm. But if you're tired of working harder but not making enough money, you need to hear this. Ready to learn what the most profitable farmers do differently? Farmers like Valerie who 10x’d her farm stand sales in a few months, Vanessa who 4x’d her sales this past year, and Elaine who sells out in an hour instead of what used to be all year of advertising. They’re all on the podcast. They did what I addressed in today’s episode, and it’s paid off big-time. With tough love and truth, Charlotte💚 P.S. The solution is simpler than you might think - but it's probably not what you're doing right now. Listen to the episode to find out why. 🎧
Free Master Class this Spring: 5 Crucial Mistakes Farmers Make That's Costing Thousands Did you know… our bodies are built to handle stress? (it's in our DNA!). Yes, it should be a normal part of our lives.🤯 The problem arises because we’ve never been taught how to manage it properly. When we don't know how to process everyday farm stress in the moment, it snowballs into anxiety and overwhelm, ultimately leading to burnout. Here's the truth: I've learned from both my own farming journey and watching countless farmers in our community: you won’t make money on your farm when you're facing burnout. The most surprising thing I discovered? 👉 Burnout has nothing to do with those long days in the field or your mountain of tasks. It's all about what's happening up here, taps head. 🤔 And that's actually fantastic news because we can work with that! I'm sharing my secret weapon on the Profitable Mindset podcast today. It's a simple morning exercise that literally rewires your brain to default to calm and confidence instead of burnout from stress and overwhelm. Think of it as mental crop rotation for your mind! In this episode, you'll learn: * How to flip the script on stress that causes burnout in seconds flat * Why your brain loves telling dramatic stories resulting in stress (and how to change the narrative) * A step-by-step morning routine that transforms overwhelm into empowerment
The best part? These tools work even when you can't change your workload. Because let's face it - sometimes the work just has to get done. But how you feel while doing it? That's where the magic happens. 🪄 Ready to turn burnout into breakthrough? Give it a listen and let me know what you think! Happy farming, Charlotte P.S. Remember: You weren't built to break - you were built to thrive. Let's get you back to feeling content, motivated, and in control of your farm and life. Tune in today.
Free Master Class this Spring: 5 Crucial Mistakes Farmers Make Yes, you read that right –- Valerie 10x’d her farm stand sales in 4 months.💪⚡ No exaggeration. Listen to Valerie’s 10X Story on the Profitable Mindset Podcast After hearing me mention how you make far more money hosting your farm stand for just a few hours a week INSTEAD of being open 24/7 - she was intrigued. She was also scared because it seemed counterintuitive. But she joined Farm Marketing Boot Camp last summer, trusted the process I teach, implemented it, and increased her sales every month since. You can do the same. You might not believe it. That’s okay. Valerie doubted it could work - but she tried anyway. She doubted it would work for their farm because: 1️⃣ She’s way too busy as a homeschooling mom of 5 AND a wife 2️⃣ You can’t even see the farmstand from the road, so why would people stop? 3️⃣ There’s not much traffic on their road 4️⃣ AND there’s so much competition: 5 other farm stands and six farmers markets each day of the week You may have also thought these same things would prevent you from making many times more money at your farm stand. But I promise you, you can learn the skills I teach and make so much more money - and profit - on your farm than you think you can. Even if you’re a busy, homeschooling mom and you live far from the nearest town and are surrounded by lots of competition. Listen to Valerie’s story on the Profitable Mindset Podcast today. Then, plan on joining us for Boot Camp in April when it opens up again and watch your profits soar. See you inside! Charlotte
Free Master Class this Spring: 5 Crucial Mistakes Farmers Make that Cost Thousands If you’ve ever wondered, “Why is there no money left even though my sales keep going up?” You are so not alone! We’ve all been there! Making more and more in sales, but we never get ahead financially.🤦♀️ I’ve accidentally broken the code on how to learn to pay ourselves on our farms, and I’m sharing the exact steps with you today. In today’s episode of the Profitable Mindset Podcast, I explain that farmers will often make more sales each year but never have any money left (and no, it’s not because there’s something wrong with you or your farm). Once you know why it happens, you’ll feel motivated to take the simple steps I offer. I outline two crucial skills in today’s episode that the farmers in my program learn to do, which finally puts money in their own pockets. It’s so exciting to get emails, like the one from Gina, a lavender farmer, who increased her sales by 400% in the four months since joining my program last August. For the first time, she and her husband finally get a paycheck from the farm. Take a listen and give this strategy a try. Here’s to a profitable 2025! ~Charlotte
Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025 Vanessa, a mom of 3, had no farming experience when she quit her teaching job to start their pastured meat farm in Michigan. Like many of us, she plowed her way through learning to farm - making mistakes, recovering from mistakes, and trying again. Yet she was still stressed and overwhelmed and lacked confidence in herself and her farm. This inspired her to join my coaching program and turn it all around - to the tune of four times the farm sales this past year - -AND- 10X'ing her email list in just a few months - from 80 people to 800 customers and potential customers. The icing on the cake? Vanessa's husband now works only 3 days a week so he can be home farming with the family, too, due to the profit Vanessa’s learned to make. Please know - mindset coaching combined with modern online marketing training is the key to building a profitable farm. I hope this episode inspires you to recognize that you can learn the same skills and be successful, too. Farm success is not just reserved for the select few. It's available to you if you’re willing to invest time, money, and energy into learning the necessary skills I teach in Farm Marketing Boot Camp (opens up next week). The skills I teach and the mindset coaching in the Boot Camp is how Vanessa learned to go from $45,000 in sales last year to $175,000 in sales this year and keep enough profit to afford her husband to be home. Vanessa’s highlights: * Making more money than ever - From $45k to $175k in sales in one year. Four times more than last year. * Could then afford for her husband to work part-time and be home on the farm. * Grew her email list by ten times over the last year due to increased confidence gained in the first few lessons. * Her new-found confidence has allowed her to go after grants that require presentations she couldn’t do before. She just received her first walk-in freezer with this skill!
Vanessa’s life and business is growing. She’s profitable. She’s fulfilled. She’s 'Farmer of the Year' for her County. Her success was not by chance or magic. She created her farm and family’s success by intentionally learning marketing and implementing mindset coaching. Let’s do this for your farm, too!! Two things - ➡️ listen to Vanessa’s story on the link above. ➡️Sign up for Farm Marketing Week - free - HERE Let’s make 2025 your most successful, most profitable, and most fulfilling year ever! Big hugs, Charlotte
Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025 I’ve got a very special farmer for you to meet today on the Profitable Mindset podcast. Brandy Keller has a law degree, is raising kids, and has now embarked on her dream of building a farm to help others connect and ground themselves. YES, you heard right - she uses her farmland and animals to improve the world. To give people enriching experiences, something that’s missing from so many of our lives in today’s busy world. Her guests develop confidence and leadership skills during their time with the animals and the land. Brandy’s a delight, and you’ll fall in love with her on the podcast! Before she met me, this was all just an idea and a dream. She realized if she never took the time to join my class and learn to actually focus on bringing her ideas to fruition, she’d never be able to help people in the way she desired. So she joined my coaching program to gain the skills to make her dreams reality. I love that I get to introduce you to all sorts of different kinds of farms on this podcast. The one thing they have in common? At some point, they realized that to make their dreams come true, they had to learn how to market and sell so they could be in business for the long haul, giving back to their communities just like Brandy. If you have an idea or dream for your farm, then it’s meant to be! Let’s help you sprout the seed and grow it in 2025! Two things you can do now - ➡️Click the link above to listen to Brandy’s Interview. ➡️Click HERE to sign up for FREE Marketing Help in Farm Marketing Week Let’s get YOU inspired to make your farm dreams come true this year. Cheers to 2025! Charlotte
Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025 If I could help you get anything you want on your farm, what would that be? MOST people say time and money... not necessarily in that order. What most farmers usually DON'T tell me is they need more fulfillment. But too many farmers contact me for help because they've figured out how to make money in their business... ...but their farm also sucked all of the joy out of them. And they come to me to announce everything's for sale, they're shutting down, they just don't enjoy what they've built, so it's not worth the hard work required. They realized they figured out how to make money - but the business wasn't sustainable over the long run. Your farm can't be fulfilling when it's bleeding the very life out of you. In Episode 230 of the Profitable Mindset Podcast, I show you how to build a farm business that you enjoy working in. Now THAT is sustainable! Answer the questions in the episode, and by the end, your mind will be blown by the clarity you'll start to see and feel. You'll have a roadmap for what to say yes to and what to say no to with great confidence. It's crucial that you not only build a profitable farm, but also that you build a farm that you feel fulfilled running and owning. It's not sustainable to build a farm that makes money, but you're not enjoying getting up and going to work every day. It takes conscientious, intentional effort to build a business you LOVE, and it makes money. Today's podcast episode is the roadmap to making that happen. See you inside, Charlotte PS: Farm Marketing Boot Camp is coming up! Click HERE to sign up and attend free, in January, Farm Marketing Week-and learn about the Boot Camp.
Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025 Imagine making a hideous mistake, like sending an email and dates are wrong, or a customer texts that their meat is tough or their flowers weren’t “enough.” And then imagine that these mistakes and failures don’t even faze you. Not that you don’t care - of course you want your marketing and products to be just right. But imagine the fact that your stuff isn’t always perfect no longer derails you. That’s how the farmers in my marketing Boot Camp feel when they implement this very simple 3 Step Process I teach and coach on almost every week. >>Learn the 3 Step Process today on the Profitable Mindset Podcast Today
Charlotte's on "The Flower Podcast" this week
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Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025 Today on the Profitable Mindset Podcast, I’m the one in the hotseat. I recently sat down with Scott Shepherd of the Flower Podcast to talk marketing. You’re gonna learn a TON from this and I hope you’ll listen on that link above. “My marketing isn’t working,” is a phrase I hear frequently from farmers. But marketing done right ALWAYS works. (How to Know it Works = Money in the Bank) So if your marketing is NOT making you money, it’s okay - it’s just evidence you haven’t learned the skill of doing it right. It’s a skill I could never have learned on my own. I’ve invested tons of money and time learning how to do marketing right (meaning, money in the bank.) Now I teach that skill to farmers in my Farm Marketing Boot Camp (opening up in January). But you don’t have to wait til January to get started. Our conversation is rich and full of valuable gems, including: ✅ How to attract PAYING customers. ✅ Why you’re NOT making sales on social media. ✅ How to turn farmers market attendees into paying customers. ✅ How to double or triple your employees’ productivity. ✅ Key expenses you forget to include in your pricing. I’m always in your corner. I believe in you. You wouldn’t have the dream in your heart to have this farm if you didn’t have the will to make it happen. I’m here to make sure you have the marketing in place to make that dream come true! Listen to the podcast, and then plan on joining us for Farm Marketing Boot Camp in January! With endless support to help you on your journey building a profitable farm, Charlotte ❤️
Let's Meet HERE to See if Farm Marketing Boot Camp is for you. This morning I met with a farmer in Pennsylvania who said her biggest bottleneck is herself. She wishes she could clone herself; she needs more of herself.🤦♀️ She’s spinning her wheels making $300,000 in sales a year. But there’s nothing left at the end of the year. Imagine that. It’s a huge number. $300k going through their bank account with nothing left for them. She’s not paying herself for her time, either. And she thought it was the area she’s in - that they want cheap meat and won’t pay the price she should be charging to keep some of that 300k. I promise you though - it’s NOT the fault of the area your in. If you’re not making any profit and/or you’re not paying yourself… …that’s a learned skill that you haven’t learned yet. There’s no future place where you make money on your farm if you don’t learn how to focus on the right things today. The money-making things. Don’t get stuck just continuing to pump money into your farm. I’ve got the step-by-step plan when you’re ready inside Farm Marketing Boot Camp. (let’s chat about that here.) And it starts with some shifts I address on the Profitable Mindset podcast. 👉Listen to Episode #227: Four Things the Most Successful Farms Around me Do👈 The principles I outline in today’s episode set you up to then incorporate the marketing strategy and tactics I teach. Without the mindset work, though, the tactics don’t work and don’t stick. With the principles in place, however, you’ll finally tame the chaos and build success. That’s what happens when you implement the shifts I discovered AND implement marketing training. Farm Marketing Boot Camp is coming up in January. Need to meet with me to be ready to join? Click HERE for 45 mins. On Zoom with me. Here’s to your success, Charlotte
Let's Meet HERE to See if Farm Marketing Boot Camp is for you. Happy Thanksgiving! Are you like me - spending today recovering from eating too much turkey & pumpkin pie?🤣 As you read this, my whole family is cozied up in a big mountain house, skiing, playing pickleball, and eating leftovers.🦃🍗 I’m soo grateful for the farm sitters that spend their holiday caring for our animals so we can all get away at the same time. But let’s talk shop for a minute - 2025 is right around the corner. And I want to give you all I can to help set you up for a brilliantly successful year. This starts with getting your mindset right. Today’s powerful episode includes shifts: * The thing you do that actually prevents sales and repels people from buying from you * How to feel supported EVEN IF your partner doesn’t encourage you * The key to never feeling like a failure again
And many more gems to get you successful more of the time. I’ve learned that success is not dependent on hope or luck or living in the “right” place where people prioritize farm products. The farmers I work with who get to success and profit invest in learning the skills that create success. These are not secrets only available to the magical few. These things that move you toward a calm life and a profitable farm are tangible strategies and tactics that I’m outlining on the podcast this fall/winter. Want to create more joy in your life and more success in your farm biz in 2025? Small hinges open BIG doors. Let’s meet on Zoom HERE and see if we can help. 2025 can be your best year yet. Give yourself that gift. Big hugs and all my support❤️ Charlotte
Let's Meet HERE to See if Farm Marketing Boot Camp is for you. I remember vividly the early years on my farm - between kid-wrangling and cow-milking — Or, keeping up with housework and dahlia digging… Plus, the thousand other to-do’s… …who’s got time for dreaming and planning??? I barely had time for a shower some days. Yet, sooo many research studies show us that the most effective farmers learn to plan the things that move them toward their goals and dreams. So many of us get caught up doing the daily chores that we put off dreaming and planning, hopeful it’ll happen at some future time. Totally understood -- and okay!! But let me invite you to consider a bitter truth I’ve learned. What you’re doing TODAY is what you take forward with you tomorrow and in the future. So if you want a more managed, calm, balanced, financially abundant tomorrow, where you reach your goals and dreams for your life and farm - And you want to move toward those dreams and goals daily, with calm and ease and drive and excitement… Then you’ve got to make at least one intentional redirect today. And today’s episode of the Profitable Mindset Podcast outlines four simple redirects to help you with this. I want to encourage you that if you’re buried in to-do’s and projects and financial worries, even just ONE listen to this episode will help you. 2025 can be your best year yet. Give yourself that gift. Big hugs and all my support - Charlotte PS: If you’d like my help figuring out the missing link in your farm and life that dramatically increases profit and fulfillment, book a strategy session with me to see if Farm Marketing Boot Camp will work for you. Book with me HERE to see if it’ll work for you.
Let's Meet HERE to See if Farm Marketing Boot Camp, My 12 Week Coaching Program, Is For You What if having a successful farm could be as simple as choosing to think differently? You may be tempted to doubt, but please hang in here with me for a minute. Today, on the Profitable Mindset Podcast, I shatter some of the biggest myths about what makes a successful farm. For a decade now, I've interviewed and studied the successful farmers inside my coaching program. I've made notes of what they're doing that's different from the mainstream. The BIGGEST difference between those who have calm and profitable farms and everyone else is that balanced, calm, profitable farmers consistently think and, therefore, act differently. No matter how small or how big their farm. No matter where they're located or what kind of website they have. They've curated a set of beliefs through coaching that allows them to build sustainable, profitable farms. In today's episode, I outline these beliefs that will create your success, too. The farmers I study know without a doubt that the unique methodology we use inside the coaching boot camp is why they were able to let go of outdated beliefs that kept them stuck and believe useful and productive thoughts instead. If you'd like my support in applying this unique methodology,Click HERE to see if you qualify. Here's to your farm success,🎉 Charlotte
Let's Meet HERE to See if Farm Marketing Boot Camp is for you. I met with a farmer this week who said he’s never paid himself on his farm.😔 He raises beef cows, pigs and chickens. Right afterward, a flower farmer asked for coaching because she’s paying everyone else BUT herself - and she’s doing most the work.🙅♀️ These two farmers are both making the same five mistakes a lot of farmers makes, no matter how many years they’ve been farming. And there’s a good chance you can relate to them, too. If you’re not yet profitable… If you’re not paying YOURSELF for your farm work, including the business side of things… Then Episode 223 of the Profitable Mindset Podcast will help you. And here’s what I know The sooner you fix these five things, the better. The longer you wait to fix these things, the harder - and more costly - it is to turn them around. We clear up these five mistakes in Farm Marketing Boot Camp. Curious if Farm Marketing Boot Camp will work for you? Let’s meet and see. Click HERE to book a free strategy session with me. We’ll chat on Zoom about your farm and what roadblocks you might be experiencing, and I’ll show you the path through those blocks. Remember - your community needs and wants the wonderful farm products you produce. I’ll help you get them into their hands. Thank you for being here and allowing me space in your world. Hugs, Charlotte
This free master class is happening online October 28th, 10 AM PT — don’t miss out! >>Click HERE to save your seat now
Let's Meet HERE to See if Time Management For Farmers: Six-Week Boot Camp is for you. It truly sucks to wake up each day, and you can’t get started on new things because you’re still catching up on yesterday’s unfinished tasks. Or last week’s. Or last season’s unfinished tasks and projects and goals. I get it! That used to be me - and it’s okay if this is you. But here’s the problem: You won’t ever become profitable if you haven’t mastered using a calendar. Yes. It’s that crucial of a skill. The most successful farmers I work with have learned to prepare before the week starts. If you’re trying to prepare when you’re in reaction mode because you’ve started the day responding to all that needs to be done, you’re already behind the ball. I’ve got two resources today to help you. 1. This resource is free and is today’s episode of the Profitable Mindset Podcast. Listen now.
It’s a simple time management exercise the farmers in my program do to create huge success. 2. Sign up for my free time management training for farmers: How to create MORE time and MORE money on your farm. Success won’t happen if you don’t learn how to master calendaring and then master your follow-through of the calendar. If calendaring, planning, and scheduling sounds confining - it’s NOT. The farmers I work with will tell you it’s the most freeing thing they do because things get done, and their free time is totally free. It might seem like such a complete fantasy now. But this IS possible for you, too. Life’s too short for you to be spinning in overwhelm. Today’s resources will move you ahead and help you WIN at life. Imagine going to bed each day and then waking up each morning feeling accomplished. Complete. Free. In control. And productive. This skill is available for you, too. Let me show you.
Let's Meet HERE to See if Time Management For Farmers: Six-Week Boot Camp is for you. Julia Bell knows firsthand how grueling it is to show up to farmers markets week after week… …when you’re not making money. She wanted to give up and quit several times in their 9-year farm journey. She felt resentful of working for years, not paying herself a dime. She just wanted to be a wife and mom to her three young boys. Julia worked so hard in my program these last few years and she’s finally reached her dream. In Julia’s words: “There’s no shortcut to the top.” “And there’s no quick fix to anything worth having long term.” So many farmers think the solution to making money is to just work harder on the farm. But please hear me - that’ll never get you there. You can’t work hard enough to overcome not knowing the skills of money making, time management, and mindset. What I call the “three pillars of a profitable farm.” Julia put in the hard work - coaching with me for years - to learn and implement money-making, time management and a profitable mindset. “We’ve used your program to build a sustainable and profitable farm.” “We pay people to do the hard labor so I can do the things only I can do - be a wife and mother.” “And I’m well-paid for the marketing work I do for our farm.” “Now I have a feeling of peace, I’m present with my kids, in my home, where I want to be, and money’s coming in.” “This is how good it can be when we do the scary things you teach of raising our prices, hiring the help, training the help, and managing our own mindset around it all.” It used to be impossible for them to get away on vacation. But today, Julia and Blake, and their boys take multiple camping trips each summer as a family and several other vacations throughout the year. Julia’s finally living the life she only dreamed of and for years did NOT think it was possible. Hear Julia’s farm journey to get their farm profitable over the last few years. And please know - this is for you, too. Julia says, “Farm on your own without coaching and be miserable and overworked and feel like a lost fish.” “OR, you can use this program to have all the resources you need to build a profitable farm and a fulfilling life.” For Julia, that fulfilling wife means she's: A mother. A wife. A farmer. Making money. With peace and fulfillment. Please listen to her powerful story of hope on the Profitable Mindset podcast today. And know - if you’re looking for something to get you profitable NOW or in a month or two… it’ll never work. Farms become profitable when the owners take time to grow and learn the marketing and mindset skills to do it. If you’re interested in building the peaceful and fulfilling life Julia has, let’s meet up on Zoom HERE and see if we’re a good fit. Warmly, Charlotte
Find 10-20 Hours in Your Farm Week: Meet Me HERE and Learn About Time Management For Farmers: Six-Week Boot Camp Are you tired of just "surviving" life? It's not just you. I meet so many overwhelmed and stressed farmers. It IS the nature of the business we signed up for. But if we don't learn to manage for the overwhelm and stress... ...we start to resent the people, animals, kids, customers - anyone who demands our time. I remember being so desperate to get out of overwhelm that I'd daydream about the farm disappearing, and I'd wake up in a studio apartment with a simple 40-hour-a-week job. I knew it was bad and affecting my health, but I didn't know how to get out from under it all. I learned, and now I teach farmers the same time and life-management strategies and mindsets that saved me six years ago when I felt like I hit bottom. Listen to Today's Episode of the Profitable Mindset Podcast Overwhelm prevents us from making money, and more importantly, it's making us sick. Then, we end up beating ourselves up for it all. Well, I say, “No more!” Today’s episode is about learning to drop the guilt and start creating space for you to get out of overhwhem. I hope you’ll try the exercise I teach on the podcast today. I’ve been right where you are. And when I implemented this, my whole life changed and I had to share with you. Now, I spend my life teaching farmers how to make money. And it starts with learning to manage your time. And step one in learning to manage your time… is the skill I teach today. Tune in and give it a try! Warmly, Charlotte Interested in finding 10-20 hours in your week? That's what farmers do in my Time Management for Farmers Boot Camp. It's a six-week coaching program that includes my Master Your Time/Master Your Life online course, plus live coaching. It's life-changing. Click HERE to meet me on Zoom and see if it's right for you
Click HERE to Sign Up for my Free Live Training: 3 Crucial Pillars for a Profitable Farm When we start our farms, we often have this secret thought... "Wouldn't it be great if we could support ourselves full-time on the farm and quit our day jobs?" And then you get further into the business and realize how expensive it is. How hard the work is. How stressful it is. And you start to doubt. Today you're in for a treat that’ll curb your doubts and give you hope. Brooke Palmer, a winter tulip farmer near Ithaca New York, is sharing her success story on the Profitable Mindset Podcast. She joined my program two years ago, frazzled, teaching during the day and squeezing in farming every other moment of the day and night. She didn't enjoy selling. She didn't even know how to sell - her process was stressful and time-consuming. Once she joined Farm Marketing Mastery, she studied and implemented the three pillars I teach over the year. She raised her prices. She started selling efficiently and calmly. She sold out. She re-joined for a second year. She continued getting my feedback and coaching, improving her selling and time management. This year Brooke fulfilled her dream of quitting her high-school teaching job to farm full-time. She learned the skills I teach so her farm could replace her income. Please know that she's no different than you and I. Brooke's here to share her journey so you can have hope and confidence that you can build a profitable farm, too. Perhaps you want to quit your day job, retire your spouse, or just make enough to contribute financially to the household. You can. I interview my students regularly on the podcast, so you can know this is available to you, too. Building a profitable farm is a learned skill. Please, let that sink in. When you learn the skill of creating time, money and mind management, you will notice huge financial growth. Farm Marketing Mastery is opening up soon. If you're considering joining and have any hesitations or questions - let's meet on Zoom. This is not a sales call. This private meeting is so I can get to know you and your needs and see if the program is a good fit. You can schedule that 25 min. 1-1 with me by clicking HERE. I would LOVE to meet you! Hugs, Charlotte
Click HERE to Sign Up for my Free Live Training: 3 Crucial Pillars for a Profitable Farm Thinking is the most dangerous thing we do, first name. We’ve discovered that hardly any of us know how to think in a way that serves us. When I was a few years into my farm, I knew that though it was profitable, there was no way I could keep up the overwhelming amount of work and stress. I thought I’d created a BEAST; I thought the only way out was to quit. It was debilitating for a few years. But after learning the methodology I now teach farmers today, the simple technique made farming manageable and fulfilling That’s why today’s episode of the Profitable Mindset Podcast is so important. I share a simple solution you can implement immediately, like so many of my clients already have. Please give a listen - it will help you, too. You’re going to learn a technique that almost works like magic to immediately calm your stress and overwhelm. This ONE technique could make your farm life immediately more fulfilling than you can imagine. So today I’m talking about the two big reasons your farm may fail - I’ve given you a solution here to the exten that I can in a podcast episode. But please know - we ELIMINATE these two reasons for failure in our year together in Farm Marketing Mastery. If you want to learn to make your farm profitable AND satisfying and fulfilling, Farm Marketing Mastery is the place to do that. If you’ve wondered about signing up to work with me but have doubts, hesitations, fears, concerns, but yet you know you need some help - sign up for a private 25 min session with me to share your concerns or doubts, and to ask me all the things. Let’s meet privately HERE to see if it’ll work for you. That is my private Zoom meeting link. We’ll see where you are now, where you want to be, and what it will take to get you there. You’ll learn so much on that call! See you in the podcast, perhaps even on Zoom, and let’s get you profitable and fulfilled. Warmly, Charlotte PS: Podcast HERE Meet Charlotte Privately on Zoom link HERE
Click HERE - let's meet up and see if the Farm Marketing Mastery Program is For You! I’ve got the most wonderful strategy to share with you on the Profitable Mindset Podcast today. It’s what I’ve done for over 20 years of hiring and managing employees. The first time an employee told me, “You’re the best boss I’ve ever had,” I thought they were being nice. I started hearing it regularly - people loved working at my farm. I started asking why - and they said they felt valued. I saw it in their performance - they were always willing to go the extra mile usually only an owner does. I taught you this exercise today on the podcast, and it helps you create a wonderful farm environment where people love showing up for work—yes, even hard farm work. Give it a try. I pulled it out of Farm Marketing Mastery, my signature program that teaches farmers how to get profitable. I know you’ll love it because not only will your employees feel valued, but you’ll feel valued by them when they improve because you’re using this technique. Let me know what happens when you do it. Feel nervous? It’s normal—give it a try anyway. The payoff in their performance is so worth feeling nervous! Big hugs, Charlotte PS: Farm Marketing Mastery opens in September. Formerly known as “5X Your Farm Sales,” - it’s the same program but with a different name, and you’ll learn how to make your farm profitable. Plan on joining then!
Click HERE - let's meet up and see if the Farm Marketing Mastery Program is For You! It’s August, and the overwhelm is rampant among the farmers reaching out for coaching! This week, I talked with a woman neck deep in overwhelm and exhaustion. She’s in two farmers markets, and farm work is at its peak right now! And she still can’t get it all done. I asked, “What’s ONE thing that, if you changed it right now, would give you the most relief?” She responded - getting her employees to do the right things in the right way. She said she still ends up doing most of the work because she’s faster/better. I hear this often. And the solution may not be what you were expecting. She hired and trained her employees, but they’re spilling feed, not cleaning up after themselves, and not setting up or tearing down the market booth in the way she taught them. They’re not attentive to all the details. She’s bummed they’re not getting it. You WILL make mistakes when you hire. Today’s episode will help lessen those mistakes. Be sure you’re appreciating your commitment to improving your farm’s bottom line by listening in to all the solutions I offer each week. Sending you big summer hugs, Charlotte
Click HERE for the Free Training: How to Price Your Farm Products For Profit I sooo wish this info had been around 15 years ago! The first two years on my farm, I had a self-serve farm store set up in my garage. It worked to get me started selling, but if I'd known what I share with you today, I'd have done it differently from the get-go. I share this info so you can learn from my costly mistakes. Today on the Profitable Mindset Podcast, I outline all the pros and cons of the different ways farmers sell their products. Any of the sales channels I review in today's episode will work for you to build a profitable farm. But after listening to the pros and cons, one might stand out to you as better than another. You want to go with eyes wide open and know the pitfalls of each so you can be prepared. Episode 214 will help. Tune in. Let me know which one you're going to choose. Interested in 5x'ing your farm sales over the next 6 months? But maybe you have questions or wonder if it's for you? Book some time on my calendar to decide to join us! Click HERE and let's meet up and see if 5x is for you! Registration opens in September.
Read About and Sign Up for Farm Marketing Boot Camp HERE My step-by-step marketing training, Farm Marketing Bootcamp has proven to be the fastest, most effective roadmap to get you the farm business you deserve. This is the first time I'm offering it 'unbundled' from 5X Your Farm Sales. LIMITED TIME BONUS: Includes $599 coupon to be used toward the purchase of 5X Your Farm Sales. Registration is open now through Friday, 7/19/24. Click HERE to Claim Your Spot When you join, you get immediate access to over 30 short training videos and 6 Coaching Calls through July and August to uplevel your marketing. And yes, you can apply the purchase price to 5X Your Farm Sales if you decide to join. 👉👉click here to get inside Farm Marketing Boot Camp today You'll get: * Lifetime Access to the Farm Marketing Training. This step-by-step marketing training gives you everything you need to start and then scale your customer base. Pre-recorded videos, workbooks, templates. * Live, Laser Group Coaching with Me. I'll answer your questions and give you feedback on the marketing you create in 6 weekly coaching calls. Recorded if you can't make it live. * Copy and Paste Sales Emails. Eliminate years of study to learn how to write to sell—these done-for-you sales emails will save you so much time. * Free Training in August - "What's Working in Social Media Marketing TODAY" * Access to my Legendary Business Marketing Training. This one resource has changed many farmers' lives—learn which product to focus on to make the most profit and save tons of time. Learn my "year at a glance" calendaring process, which makes decision-making and boundary-setting easy.
In case you skimmed the last part, when you sign up, you get immediate access to everything—the marketing training and the annual business marketing planning. You'll want to repeat this training every year! Worried, wonder if it's for you, or doubtful? Reply to this email and tell me your thoughts. OR let's meet on Zoom HERE. CLICK HERE TO BUY FARM MARKETING BOOTCAMP! What is Farm Marketing Boot Camp? It’s an online training course designed specifically for farmers (that's you) who want help figuring out farm marketing so they can attract more customers to their eggs, meat, flowers, etc. This course is for you if you're: * Just starting out and don't know where to start or what to do next - or, have been in biz for years but not making the $$ you want * Want to reach more customers * Need help getting customers to pay your high prices (or the confidence to raise your prices) * Eager to learn proven marketing techniques and strategies that work * Need a marketing plan and strategy that will save you time and money
"This is simply the best course that I know of for meaningful, specific information on how to market for farmers. I can't imagine a better program. I would have saved over $20,000 last year if I had this info when I started." — Jeff Click Here to Buy Farm Marketing Boot Camp Today! Remember, the voice that tells you you're not ready, not good enough, or not "whatever enough" to follow your dreams is not you, and it's not true. You never want to put off money-making. And when you implement what I teach here, you will make money. Or - sign up for an in-person meeting with me HERE. With enormous love and appreciation, Charlotte PS: Registration Closes 7/19/24 - coaching calls start the next week!
Click HERE for 3 Steps to Your Profitable Farm I documented my journey of building a profitable farm so you don't have to struggle like I did my first years. And now, I'll teach you exactly what I do to find and reach customers happy to pay a premium for your product. >Click HERE for my Free Training: 3 Steps to Your Profitable Farm
Click HERE for 3 Steps to Your Profitable Farm Erica Benoit was a self-described "hot-mess mom" before she joined my coaching program last summer. Even though they were making lots of sales on their meat and raw milk farm in Central Missouri, there was never any money left - every dime went back into the farm. She forgot customer orders, dropped all kinds of balls on the farm, and was overwhelmed by everything. She lay awake in the middle of every night - looping on everything she still had to do. This anxious looping was exhausting, wasn't productive, and didn't move her ahead. I often hear this complaint from so many farmers. Please know that you don't have to live this way any longer. It's my greatest joy to share this hope with you—and every farmer everywhere—that Erica turned this around and has created success beyond her wildest dreams. >>Tune in and Hear How Erica Made their farm Profitable and Retired Her Husband>Tune into Episode 212 of the Profitable Mindset Podcast
Click HERE for 3 Steps to Your Profitable Farm Hi! Have you heard the term "Pay to Play" on social media? You'll want to know what this means and why it's crucial to play by the rules (or risk being shut down when you try to sell). I cover that and several other strategies that'll help you finally have success getting more customers from Instagram and Facebook, especially. >>Tune into Today’s episode of The Profitable Mindset Podcast
Click HERE: 3 Steps to Build Your Profitable Farm - free training This ever happen to you? Someone asks the price of your lettuce, flowers, or meat—you can fill in the blank with your product. And as soon as they ask, you freeze, remembering the person last week who surprised you by asking, “Why’s it so expensive?!” Truth is… our farm products MUST be higher priced than the store since we have no economy of scale. Click HERE to Confidently Charge What You Need Just last week, a farmer requested my coaching because she always feels like she has to apologize for her expensive floral designs. I know this is such a struggle among the farmers in my community here. Some women tell me they feel guilty or obligated to keep prices low, others feel angry that people don’t get it - - today’s podcast episode will help you!! Like my client, Kathryn, you want to feel confident knowing you must charge that much because of all the work, time, and, of course, hard costs that go into your farming. But it can be so hard because these products are often much less expensive at the store. And to add salt to the wound, you’ve got neighbors selling similar things for much less money. But if you want to farm long-term and not lose money the whole time, you’ll have to charge a sustainable price. When you learn the skill I teach today, it becomes much easier to confidently charge a profitable/sustainable price for your meat, milk, eggs, flowers, classes. I tell you, when you solve for this in your life, you feel so much lighter, AND you finally start to make and keep money. Feeling confident and no longer apologizing for your pricing IS a learned skill, like ALL the things I teach in my marketing Bootcamp. The farmers I coach aren’t making money because they’re more gifted, or live in a better place, or have found the magic FB ad or website. NO—they’re making more money than they ever dreamed possible because they’re learning the skills of marketing and mind management, and then money follows. Listen to the Profitable Mindset Podcast Episode 210 today and learn how to feel far more confident in your pricing. Thanks for being here! Remember - Farm Marketing Bootcamp opens up in July. Plan to join me! A 6 week program to get your marketing started and finessed! Let’s get you making and keeping more money. Charlotte
Click HERE for 6 Tools You Need to Build a Profitable Farm You work so hard to create the best farm you can - whether it’s meat, milk, flowers, eggs, fiber. Plus all the workshops and tours. I even know some of you are farming oysters and salmon and Air BnB’s! You bust your buns to get these products & services to people in your community. I know this because I did it, too. I used to wake up thinking - “my product is amazing. People should be flocking to buy - and they aren’t.” And despite your best efforts, often you feel like your market just doesn’t want what you have. They didn’t buy enough whole chickens, so you had them cut up. They didn’t buy the Flower and Vegetable Shares… So you made a YouPick and weekly orders. They didn’t buy the beef shares… So you created bundles and boxes and still have FREEZERS full of meat. So the obvious thing to tell yourself is - that the market is the problem. But. This thought is KILLING your business. And it’s not true. The market is NEVER the problem. I know right now a lot of you reading this are tempted to think, “but Charlotte doesn’t know MY market. MY market IS the problem. She doesn’t realize it IS saturated with products just like mine, many cheaper.” It’s totally okay you think that - I hear you! I totally thought this, too, until I figured out the solution I offer today. What my experience with thousands of farmers now shows me time and again is it’s NEVER the market that’s the problem. There’s ONE reason your market is not buying from you. And that lie you tell yourself (you didn’t know it’s a like, it’s okay) is keeping you stuck. Today on the Profitable Mindset Podcast I outline how this dangerous like will cost you thousands of dollars. And, I’ll share the three things you have to do to fix this problem. When my clients in the 5x Your Farm Sales coaching program discover the solution to this lie in the first two weeks after joining, and implement the solution I offer today, they start to make consistent sales. They find their market was never the problem. This is the best news ever. Because if the market is the problem - it’s out of your hands to fix it. I show you how it’s 100% within your control to solve this problem and start making consistent sales at the price you need to charge. Click HERE to tune in and hear how to solve for lack of sales. Enjoy! Charlotte
Click HERE for my free live training: 6 Tools You Need to Build A Profitable Farm If you’re like many farmers, you probably struggle with being overwhelmed, exhausted, and burnt out for years. You know you can’t keep living this way — so why haven’t you DONE anything about it yet? You can’t find the time! Or, if you do find time, such as Grandma showed up to take the kids for a couple of hours… you’re faced with “... but I can’t because I feel guilty or I don’t deserve to spend time on myself when there is so much to do.” All farmers tell me they struggle with taking personal time, but especially as women, we carry so much guilt around taking time for ourselves because we’ve been conditioned to think this way. We think we need to provide physically, mentally, emotionally, and often financially - to our families - and we’ve placed ourselves last on the to-do list. This costs us a great deal—especially in terms of our health, energy, and profitability. It's ironic that thinking we need to be doing it all is keeping us from even making money. Then, we end up beating ourselves up for it all. Well, I say, “No more!” Today’s episode is about learning 3 simple steps to start creating more personal time for yourself without feeling guilty. I hope you’ll try this. There’s a direct correlation between feeling fulfilled in life and having an hour of personal time each day. NOT time folding laundry or working out… I mean legit, do-nothing downtime, just for you. Sounds crazy-impossible?! Trust me, I’ve been right where you are. And when I saw how just an hour a day to myself changed my whole life, I had to share with you. Now, I spend my life teaching farmers how to make money. And it starts with learning to manage your time. And step one in learning to manage your time… is the skill I teach today. Tune in to this episode and give it a try! Warmly, Charlotte
Click HERE for the Free Email Marketing Course It’s crucial that you learn marketing from people who’ve created long-term success with it. There are no ‘make money fast’ schemes out there that work. Oh, there are plenty of people trying to sell you one! But from years of experience with thousands of farmers, I know that you can’t spend enough money to compensate for not learning marketing. By that, I mean you won’t successfully spend enough money hiring someone to do your marketing to get profitable. You can’t spend enough money on FB ads to make yourself profitable. Nothing will build your profitable farm without you learning marketing. So, if you’ve got to learn it, it might as well be fun and fulfilling. Today, on the Profitable Mindset Podcast, I’m in the hot seat answering Jonathan Kilpatrick’s burning questions about our marketing workshop I taught in Minnesota. Hear how I used the marketing skills I teach farmers to create my own successful, profitable farm. Hear about the ‘cash cows’ farmers are building today using the same foundational principles. Tune in and learn several things, including: * The one task you can do each week to build loyalty and connection * How to build trust with people online so they’ll buy from you consistently * The number one way to build SEO on your website - and it’s NOT by hiring expensive SEO consultants or programs
It’s crucial that you learn to market your farm products. There’s no fast or easy way to do it! If there was a fast, easy way… you know everyone would be doing it successfully. The fact that learning is “hard” weeds out those who are not willing to do hard things. But that’s not you, insert first name here. I set up my marketing a year before I brought my first cow home, so I hit the ground running and was sold out the day I opened for sales. Now I teach farmers to do the same. Listen TODAY and learn. Warmly, Charlotte
The first month after I started my farm and brought home my first milk cows, I realized there was no way I could get it all done! By "all," I mean the milking process, working with customers, feeding my family, and driving my daughter to basketball practice and games six days a week. It was physically, humanly impossible for me to run the farm all by myself! I hired my first employees and then began the process of learning by experience what NOT to do and what works best. I share some great techniques today that I learned in those first few years. Tune into the link above for the Profitable Mindset Podcast. I share skills you can use to manage your new employee(s) with confidence and ease. You'll learn: * How to give direct feedback in a way that feels good for you and your employees * My formula for evaluating employees' quality of work * A simple question that makes employees feel valued * How to get your employees to stay with you long-term * And more!
If you've ever felt frustrated because you just can't find good help and then they never seem to meet your expectations, this episode will help. It's not that there aren't good employees out there willing to work hard. There certainly are, but you've got to develop good people-management skills to retain them. This is part 3 of my 3-part series on attracting, hiring, and managing employees. Let's get you some help on your farm!! You'll get your time back, but also, tons more joy and fulfillment. Much love, Charlotte
Click HERE to Reinvent Your Farm Marketing: Free Training There are three crucial elements your marketing MUST include to be successful. And by successful, I mean you sell all the products you want and need to sell. And you sell them at the price you need to be profitable. Link to sign up here The farmers who implement these simple elements I teach are having financial success beyond anything they ever dreamed possible. Many people think farming is not a lucrative endeavor. My clients prove them wrong every day. My clients are selling out, often at the highest prices around. Like Hannah Boggs selling $50-$80 chickens. Not because she likes to charge a lot, but because that’s what she must charge on her small-scale farm to cover costs, pay her employees and make a profit. My clients, farmers from all over, can do this because they've studied with me and coached hard with me to learn the simple marketing steps I'll be teaching these steps on April 22nd during my free training, “Reinvent Your Marketing.” The feedback I offer will help you in all your marketing, including how you write emails and the pages on your website. You'll want to be there, watch and learn. Sign up even if you can't make it at 10 Pacific - you'll get the replay. Sign Up HERE. Each time I offer strategic marketing feedback on these calls, farmers email me afterward sharing success: * "Sold 80% of my flower subscriptions with ONE email after you rewrote it" * Another farmers rewrote her email as I taught and a day later sold 2 hogs with that email, previously not getting anyone to buy from her emails. * This new farmer added the missing key to her website and created 12 signups to her email list which was previously at zero (everyone starts at zero, you just don't want to get stuck there) * Several farmers DOUBLED their email signups within weeks of making the website edits * "Selling one beef per month consistently since rewriting my newsletter as you explained how"
This WILL be you if you implement even half of what I teach during my “Reinvent Your Marketing” free training. My clients learn that people will buy ANYTHING they offer for sale on their farms. They experience this because they are learning how to craft expert marketing that creates sales. They learn how to sell people on their products in a non-icky, non-salesy way and find that people love giving them money. And these customers don’t complain about the prices their farmers, my clients, have to charge. And I’m going to help you learn this skill, too. This is “Reinvent Your Marketing.” For farmers. Yes. FREE. April 22nd. (replay sent same afternoon) Get feedback on one piece of your marketing that makes your 2024 goal inevitable. Learn from others' feedback. Let’s go. Click HERE to Sign Up When you sign up, you'll receive an email with instructions on how to request your marketing be reviewed. See you there, Charlotte PS: You'll also receive the limited-time replay when you sign up.
Click HERE to Reinvent Your Farm Marketing: Free Training Hannah Boggs, a South Carolina farmer, was gearing up to have her first baby in November but was overwhelmed with work AND not making money on her farm. Knee-deep in manure and maternal instincts, she wondered how on earth she'd manage to raise both her crops and her newborn without losing her mind in the process. She stumbled on this very podcast and knew I could help - she immediately decided to start coaching with me last August. Click The Link Above to Listen to Hannah’s Story of Balance and Profit Hannah dove into my time management program and learned to juggle motherhood, farming, and the occasional pig on the loose. With calm and control. She got coaching on her fear of raising her chicken prices. She KNEW they were losing money, but she was scared of losing customers. Not one customer batted an eyelash at her 70% price hike. (sooo many farmers are way undercharging, so a 70% increase is not unusual actually to make a profit.) She made back her investment in the program within six weeks. As Hannah's due date loomed closer, her life actually became calmer. Hannah has defied the status quo and now has employees helping out, and she makes money. On a farm. With a newborn. With calm, ease, balance, profit. And she does it all with self-described, “frolicking in the field with my son.” Listen and Hear How Hannah Built a Profitable Farm on the Profitable Mindset Podcast Warmly, Charlotte
Click HERE to Reinvent Your Farm Marketing: Free Training Today I spill the beans in one of the most powerful episodes I could ever offer, as I share with you how to attract and hire high-quality employees. Tune in to episode 203 to Listen and Learn In this episode, you’ll learn: * Three crucial things you MUST include in your ad for it to be effective * How to avoid the crucial mistake I made in my ad that attracted criminals!! * The key questions to ask in interviews and what to do after the interview
Even if you don’t think you’re ready to hire yet, you'll want to listen. Think you can't afford to hire help? I've got you! I address that, too. If you want to build a profitable, sustainable farm, you’ll need to scale, which means hiring help at some point. EVEN IF it's just for a few hours a week. Hiring correctly can help you build a profitable business with ease, whereas hiring wrong can be a nightmare. I've lived that hiring-wrong nightmare and in the episode, I share one key phrase you'll include in your job ad so you avoid the nightmare I lived. Today’s episode will help you get started the right way so you can successfully attract and hire the best employees for your farm this season. Listen in to today's episode to avoid nightmare hires and attract the best employees. Warmly, Charlotte
Click HERE to Reinvent Your Farm Marketing: Free Training When I started my farm 15 years ago, I was a one-woman show. It was me, my overalls, and a big dream. After about a month of milking cows twice a day, seven days a week, and running kids to basketball games in between, it was time to admit defeat that I could NOT do it all myself. I needed a really reliable farmhand who's not afraid of a little manure and a lot of udder chaos! If you’re struggling to get everything done AND make money, this week’s episode will help. If you don’t think you can afford to hire help, this episode's REALLY going to help you. I walk you through how to create a job description that you can turn into an ad to make your first (or tenth) hire. Plus, I’m sharing the very first thing you need to do if you want to hire employees but don’t think you can afford to yet. This is part one of three that'll move you closer to finding help with the manual labor so you can focus on building a profitable farm. Warmly, Charlotte
Click HERE to Reinvent Your Farm Marketing: Free Training Getting your products into the hands of the people who need them most can sometimes be a challenge - do you build a farm stand on your farm? Or do you sign up for multiple farmer's markets? Or, try to get into stores or restaurants? What's best? There are so many options for selling! And there are pros and cons to all options. Many of my clients - farmers all over the US - have started doing drop sites, and for some of them, this is their only way of selling. They say they love the control over their schedule they have. They no longer have the hard labor of markets - packing up and schlepping their stuff to the market, only to often turn around and have to bring some of it back home again, unpack and restock. When they use pre-orders and drop sites, as I teach, they know that what they pack up is presold and will NOT be coming home with them. Today I share my step-by-step process and I have the exact steps l use. You'll also learn: * my strict boundaries that ensure everyone shows up to get their order * the technique I use to make sure my costs are covered while still offering "free delivery" * understand how "if you confuse them, you lose them!"
Use my process as a guide—it may not work exactly for you, but take what works and add your own spin. Lastly, forward this to your farmer friends who may need this extra instruction to set up their drop site or delivery process. Enjoy, Charlotte
Click HERE to Reinvent Your Farm Marketing: Free Training Today on the podcast, you’ll hear how this farmer is making 30% more money on her farm this year over last, paying her kids and herself, AND living with calm and balance. Glenna Dunnigan, a farmer in Florence, Alabama, found herself stuck in a windowless cubicle working for a cotton company in Tennessee. >>Tune In To Hear Glenna’s Success Story HEREListen to Glenna’s story Today on the Profitable Mindset Podcast
Click HERE to Reinvent Your Farm Marketing: Free Training There are 5 phases you must go through on your farm to get to profit. Sounds good so far - nice and easy! Just 5 phases! But there’s a massive problem with this - Most people get stuck looping in the first 3 phases and NEVER get to move on to phases 4 and 5. You can’t get to a successful and profitable farm, though, unless you get through all the stages. You’ll learn that phase 3 is the HARDEST stage - I don’t call it ‘the river of misery’ for nothing! It’s the stage that makes you think you’ve done the wrong thing and need to quit. It can take many months, maybe a year or two, to get to stage 4, but farmers tell me it’s worth it. Farmers email me regularly about how sweet the payoff is after sticking with it through the hard building stages. “The mindset work we do building farms is the hardest work you’ll ever do in your life, but it’s THE KEY to creating a farm business that serves YOU and your family... instead of a beast that eats you alive.” The quote above is from 5X Your Farm Sales farmer who’s coached with me for 6 Years. Give it all the time it takes THIS episode of the Profitable Mindset will teach you to stay with it instead of give up. Only then, if you stay in the challenging phase and actually move through it, will you get the reward of having built your profitable farm. Let’s do it! Charlotte
Click HERE to Reinvent Your Farm Marketing: Free Training The biggest challenge that drives farmers out of business most often... ...is that you’re NOT focusing your most valuable resources on the right thing. And big surprise - your most valuable resource is NOT money. Why not? Because you don’t have a lot of that on a farm! I address how and what to focus on in a short 11-minute episode today on the Profitable Mindset Podcast. >>Click HERE for Episode 198, How to Focus the Right Resources on the Right Products
Click HERE to Reinvent Your Farm Marketing: Free Training I’ve never met a farmer who I thought their prices were too high and my advice was to lower them. Never. And that’s in 12 years of working with farmers to get profitable. So - chances are, your prices are not covering all your costs including a living wage for you or your employee and ON TOP OF THAT a generous 35-40% profit margin. But when faced with raising your prices to that amount, I know what happens next… …cue the fear and guilt. Doubt. Anxiety. I hear this on repeat from farmers across the country. ”but I feel bad I have to charge so much!” “I’m nervous - I can’t afford to lose customers!” “I just need to become more efficient and save money elsewhere so I can keep the prices low.” In episode 197, I outline the proven steps I use and now teach to my clients that allow you to increase your prices with confidence. If you don’t learn the skill of raising your prices, you’ll do your farm in. I see this over and over - farmers who’d rather suffer the pain of loss from giving up vs. the pain of learning to do something new. It’s going to hurt either way - the stress of financial hemorrhaging until you quit. Or, the pain of learning to do the hard thing in the way I teach until, with practice, it gets easy. Every new skill is painful and challenging at first. But the payoff from that pain is so much better than the payoff of quitting and losing your dream. When you follow these steps, you’ll shift to feeling empowered and confident and the fear and guilt will ease. Your customers WANT to pay you what you need to stay in business when you market the way I teach in 5X Your Farm Sales. Today’s episode will help you feel confident you now have a process for raising your prices. Let’s get you on the path to a sustainable, profitable farm!
Click HERE to Reinvent Your Farm Marketing: Free Training I don’t have to tell you this: Building a farm is so much more than deciding what to raise and then selling it. It’s an emotional experience - full of: Doubt, anxiety, stress, worry, confusion, guilt, and so many more emotions. So one of the most important skills you’ll need to learn if you want to last long-term is how to manage for these emotions that will make you want to shut down. Not how to suppress them. Or ignore them. Or pretend they’re not there. But you’ll need to learn how to contend with these not-so-feel-good-emotions. Today on the Profitable Mindset podcast, we tackle one of them - I teach you how to manage for anxiety when things are so uncertain in life. If you want to experience freedom, prosperity, and happiness on your farm and in life, I’m going to hand you the formula that works for farmers daily inside my coaching program. This is a proven playbook for managing your anxiety. Stressed and anxious about the uncertainty of life and farm? I got you. We’re in this together. Warm Hugs, Charlotte
Click HERE to Reinvent Your Farm Marketing: Free Training This week, a farmer requested my coaching after living in anxiety for two weeks, looping on thoughts. She was beating herself up for having said ‘no’ to a request. Even though she felt good about it in the moment, later she felt guilty! >>Hear the Solution to Self-Sabotage in Episode 195Listen NOW to finally stop looping on thoughts keeping you stuck.
Click HERE to Reinvent Your Marketing - Free Training April 22nd Many farms run on the free labor of women. To be fair, men aren't immune, either. When was the last time you got a paycheck from your farm? >>Tune into How and Why It’s Crucial to Pay Yourself on your Farm
Like many farmers, Melissa Marks homeschools her 6 kids and runs their farm including attending farmers markets in the growing season.
Unlike most farmers, however, Melissa’s days are very intentional, thoughtful, well-planned, and the whole family stops every Thursday at 4 PM for a volleyball game.
Listen to Melissa’s full story on the Profitable Mindset Podcast today.
She learned how to create this beautifully orchestrated life using the strategies, coaching, and classes I teach in 5x Your Farm sales, my signature year-long coaching program now home to 270+ farmers.
Before starting coaching with us, Melissa was overwhelmed, overscheduled and overworked.
She knew from listening to my podcast that if she tried to grow her farm business while still overwhelmed, she would just grow the overwhelm, NOT any profit. She really took note when I said if you grow your farm business, you grow your 3 biggest problems.
She knew her big problems were overwhelm, lack of time management and marketing skills.
She joined the 5x program about a year and a half ago, calmed her life down, and now is delighted and fulfilled with what she’s created.
Their sales have doubled.
They’ve raised their prices several times and are now making money.
They continue to have money to invest in infrastructure.
Her 20 year marriage has never been better - Melissa is now truly best friends with her husband. Something she thought was only social-media hype when she saw other women posting about “he’s my best friend.”
Listen to her success story on the podcast today.
5x Your Farm Sales opens for registration on January 15th.
Don’t take just my word for it - please listen to Melissa’s testimony and see how this is possible for you, too.
From Melissa:
“The 5x Coaching Program is the best money I’ve spent, ever.
This program WILL change your life.
As long as you’re willing to invest time listening to the coaching calls each week, conveniently on a private podcast, you can’t help but to start to implement things.
It’s hard work, but it becomes easy to follow through when you start seeing what a difference it makes in your life, your family’s lives, and your farm business.
There’s no better way to spend our money every year.
I could never NOT be in this coaching program growing my mind and improving our family and business."
Be Inspired by Melissa on the podcast today.
Happy New Year and let me help you make ‘24 your best year yet.
Warm Hugs,
Charlotte
Click HERE for my Free Training: 3 Steps to Your Profitable Farm – LIVE January 15th. If I could help you get anything you want on your farm, what would that be? MOST people say time and money... not necessarily in that order. Listen Above For Your 2024 Business Marketing Plan What most farmers usually DON'T tell me is they need more fulfillment. But too many farmers contact me for help because they've figured out how to make money in their business... ...but their farm also sucked all of the joy out of them. And they come to me to announce everything's for sale, they're shutting down, they just don't enjoy what they've built so it's not worth the hard work required. They realized they figured out how to make money - but the business wasn't sustainable over the long run. Your farm can't be fulfilling when it's bleeding the very life out of you. In Episode 192 of the Profitable Mindset Podcast, I show you how to build a farm business that you enjoy working in. Now THAT is sustainable! Answer the questions in the episode and by the end, your mind will be blown by the clarity you'll start to see and feel. The first question will guide you through some data that is really crucial to know - and easy to find. I tell you exactly where to find this data that you'll need to make informed decisions, so you can stop guessing or hoping. The next couple questions will tell you exactly what you need to focus on for 2024 and what your projected income is AND what to focus on to get there. You'll have a roadmap for what to say yes to and what to say no to with great confidence. Combine these answers with episode 190 and 191, part 1 & 2, and you'll be armed with everything you need to make 2024 your most successful year yet - financially AND for the highest quality of life. It's crucial that you not only build a profitable farm, but also that you build a farm that you feel fulfilled running and owning. It's not sustainable to build a farm that makes money but you're not enjoying getting up and going to work every day. It takes conscientious intentional effort to build a business you LOVE and it makes money. And THIS podcast episode is the roadmap to making that happen. See you inside, Charlotte
Click HERE for my Free Training: 3 Steps to Your Profitable Farm What if you knew exactly what to do for the next 12 months to create the farm biz of your dreams? That's what my year end planning episodes will help you do. Part 2 (of 3) is Right HERE on the Profitable Mindset Podcast Today This episode will help you if - * you're doing all the things you think you should be - but you're not fulfilled * you have a lot of things you need/want to sell - which do you focus on? Which ones are right? * You work long hours and hope there's a place in the future where you make enough money that you don't have to work as much.
The full video training of this is in 5X Your Farm Sales and today I'm sharing part 2. Click the link above to listen to part 2 and start planning your most profitable and fulfilling year. Farmers often end up in two camps - 1. they're not making money, overworked, overstressed, and wonder if they should give up 2. they're making money - but overworked, overstressed, and wonder if they should give up
The farmers who implement the coaching I offer learn to build sustainable farms from the get-go so they don't end up burnt out and quitting. I've put together 3 podcast episodes that'll help you create a farm life you love vs. the constant drain most farmers experience. If you've already built a farm but don't truly love it - that's okay! This plan will help you turn that around. There IS hope. Tune in and listen to part 2, answer the questions I ask in the episode, and you'll feel more in control and inspired by the end of the episode. Click the link above to listen to episode 191 and start the first steps to create your profitable, sustainable, and fulfilling 2024 on the farm.
Click HERE for my Free Training: 3 Steps to Your Profitable Farm - LIVE January 15th. It’s usually this time of year many of my clients start to panic and think… * “It’s almost the end of the year, where in the world did the time go?” * “What did I actually get done this year?” ("not enough") * “Did we make enough to get through the winter?” * “What projects were left unfinished?” * "How do I make next year better?"
After they freak out a bit on a coaching call, I remind them they are armed with a plan and strategy for 2024. Part 1 of this unique marketing plan you've probably never heard of before is below: Click the link above to listen to part 1 and get started planning your most profitable year ever. Over the years, I’ve learned a thing or two about building a marketing strategy that will consistently bring in new customers and help me make more money. It starts with you answering some questions that are designed to make sure you're creating not only a profitable business but a business that is fulfilling. A lot of farmers will hustle to get to profit but they're still scattered and worn down because they didn't know this one thing: You have to start off the bat creating a business you love in order to still love it when you get to profit. You won't make that mistake if you follow the 7 Step business marketing plan I create every year for the last 7 years. If you're already not loving your business, this plan will help you turn that around. There IS hope. Tune in and listen to part 1, answer the questions I ask in the episode, and you'll feel more in control and inspired. Click the link above to listen to episode 190 and create your profitable, sustainable and fulfilling 2024 on the farm
Free Training: 4 Simple Steps to Create More Time and Profit On Your Farm If you’ve got a diversified farm and you’re overwhelmed, overstretched, overbusy - please know you’re not alone. You CAN turn things around. Truth is, you MUST turn it around or you’ll do yourself and your farm in. (98% go out of biz by year five, losing lots of $$. Let’s fix this.) This is my life’s work - helping farmers turn their money-losing farm ventures into sustainable lifestyles. Here’s the challenge - as farmers, we know a diversified farm is what’s best for the soil, the animals, and our communities. Pastures dotted with grazing cows followed by scratching chickens define nutrient dense food! We’ve read and heard monocultures in agriculture are unsustainable. Acres and acres of just one veg or one flower -- lettuce, for instance - means lack of disease controlling species. So then far more chemicals are needed to get the product to the customer. But we cause ourselves problems when we confuse the end with the means. If we try to start our farms with diversification of products and sales, we’ll do ourselves in. First - what do I mean about diversified? A diversified farm means you’re selling: 1 - More than one thing (chicken, beef, eggs, flowers, veg, classes, events, etc.) 2 - To more than one type of person (wholesale customer, retail customer, trying to reach all the people) 3 - In more than one place (online, at markets, on your farm, on FB, IG, Youtube, Tiktok… all the places) I teach a very specific process to my clients in 5X to get their farms profitable. The process is simple. It works. My clients who implement the process turn around their losing ventures. But most farmers outside of my program won’t implement it. Because it goes against what they see every other farmer doing! Today’s episode of the Profitable Mindset Podcast will shed light on how & when to diversify. And - getting inside my coaching group is crucial - the hardest thing you’ll do in trying to build a successful farm is go against what you see everyone else is doing. But you must if you want to succeed. I’m here to help. See you in Episode 189 of the Profitable Mindset Podcast. Warm hugs, Charlotte PS: 5x Opens Up Again in January - plan on joining. 👏
Click HERE for Farmers Coaching Farmers - Coach Certification Training On the podcast today you’ll hear from two of my certified coaches who share how coach training has turned their lives around. Karen wanted the freedom of making a living with her own business. But after a few years she was still not making money and was overworked, stressed, and hopeless. She didn’t see how she’d ever be able to make money doing what she loved. This is not to “blame” at all - but Karen was raised like many of us are. She was taught by well-meaning adults in her life to avoid making mistakes - at all costs. She was sent the message that, “mistakes are bad and a reflection of you - just don’t do it.” (Heck - I’ve even caught myself parenting my kids that way! It’s so common!) Because of this conditioning, Karen lived in constant fear, doubt, and self-criticism that’s plagued her for almost 60 years. Constant doubt and fear kept her stuck not doing things she KNEW would help her business. She started my coach training six months ago and is now a certified coach. She implemented what I taught week after week. An hour a week with me, then working through the material in her own head in between class. Her confidence grew magnitudes - unlike anything she’s ever experienced. She’s a different woman. She’s a self starter now. She no longer fears doing something wrong - a fear she’s let rule her for decades. Her life was so small since she lived in constant fear of doing something wrong. “I used to dread going to work. I’d panic seeing certain people.” “I KNEW there was a better way to live, but I didn’t know how, until I met Charlotte and found her coach training.” “I live light and free today. I no longer take things as a personal attack - something I used to do regularly, my whole life.” Notice the people in Karen's life haven’t changed. SHE’s the one who’s changed. Imagine no longer worrying about what others think of you. That’s the ultimate freedom in life. My coaches get to live that freedom. You can too. Consider this - farmers who take my coach training repeatedly tell me it’s the BEST investment they’ve ever made in their life. Hands down. And it’s for you, too. It includes a free year of 5X Your Farm Sales. It will blow your mind. Every relationship in your life will improve. You’ll make money in your business. There are 10 spots left. Grab one. Love, hugs, and let’s change your life together. You got this. Charlotte
Click HERE to Read About And Join Farmers Coaching Farmers Coach Certification Training Laura Patterson owns a microgreens farm in Washington state. She started her farm so she could quit her nursing job which sucked the life out of her. But she couldn’t get her business to make enough money to replace her income. She was stuck. Trapped. She felt desperate to make money. Hear Laura’s strategy for quitting her day job on the podcast today. It seemed impossible to get her farm to replace her income. Then Laura found the coach training I offer and learned how to make her business profitable. She quit her nursing job. Through coaching, she turned around her business AND her family life. She used to feel constantly frantic. Now she feels calm, content and peaceful. And she’s making money. Calmly handling the challenges of farm and family. Laura implemented all the skills she learned in coach training. It was life-changing. It wasn’t an overnight process. But it did happen over the last few years. A year ago she joined my coach training program to become a certified coach. Being coached by me changed her whole life, so she wanted to learn the same techniques to continue improving her life, relationships, and business for the better and use the skills with everyone around her. To make a difference in people’s lives. Now she’s a certified coach. She’s making money doing the most rewarding and valuable work she can possibly imagine Laura’s message to anyone wanting to feel better in life and improve their business: “The investment is so worth it. You have one precious life. Life will go by so quickly. You can shift now and make it so much more meaningful. I’m making a LOT more money but what’s more profound is how much better I feel and my family. Charlotte, your coach training is so good - there's nothing like it out there. It’s fantastic. I’m thankful to you for training me so I can have this exponential impact out in the world.” ~Laura Patterson I only have 10 spots left in coach training that starts in December and runs through May. One hour a week. Become the CEO of your life - and your farm. Coaches in the training say it’s the best investment they’ve every made in their life. Click HERE to join and grab a spot in this small, focused leadership program. Warmly, Charlotte Read About and Secure Your Spot HERE.
Free Training: 4 Simple Steps to Create More Time and Profit On Your Farm If you feel awkward or bad telling people very directly to “buy our _______ (meat, milk, flowers, eggs, tours, events…) …you’re not alone. Today’s episode of the Profitable Mindset Podcast will help you. I get requests from farmers every day to review their emails and help them figure out why they aren’t making sales. During our review in the 5x coaching program, I see where they’ve gone wrong. They correct it and guess what? Sales happen. Truth is, people are super busy and their inboxes and social media feeds are full. They need very direct, clear communication if you want them to buy. But this can feel terrible for you to talk to them this way. Today’s episode gives you very clear guidance on how to feel confident writing sales emails. How to confidently tell them to buy your products and sign up for your events. Tune in to Episode 186 and learn what you have to be willing to do to build a profitable and sustainable farm. Warmly, Charlotte
Click HERE To Read How to 5X Your Farm Sales and Sign Up This is where farmers all over the US and 15 countries are learning to calmly and in a balanced way, farm and finally make a profit. Here's what happens inside 5X Your Farm Sales * Farmers are sending one email and making $2,000…before, they struggled to sell anything. * Or sending one email and making $25,000.
Yes. In ONE day. Because they're doing this work and getting the support they need. Farmer Sarah made $100,000 in sales in ONE WEEK. It used to take her all year. Look, it's hard work, and it's simple too. I've laid it all out for you. Picture this…. Your 30 head of beef gets sold in a week…. No more endless posting on social media, cold emailing, and struggling to move them. Imagine how the rest of your year will go when it’s all done! You can be just like Sarah, too. Many farmers in the program email me daily with results like this. They're having success they never thought imaginable. Here’s what’s inside the 5X Program: * Expert group coaching with me weekly * 2 private 1-on-1 coaching sessions for the year with our 1-1 coaches * Access to all exclusive classes I teach: Farm Marketing from the Heart Sales Made Simple Master Your Time/Master Your Life And - goal setting, decision making, business marketing planning, and more
Enrollment just opened and will only be available until this Friday, October 20th, at 11:59 PM PT. Don’t miss this opportunity.
Click HERE for my free training, 4 Steps to Create More Time and Profit on your Farm Raise your hand if you think or say the following- * I never stop or sit down - I feel guilty, like I should be doing something productive because there's so much to do! * I'm overwhelmed daily with all that needs to be done on the farm and in the house. * I want to be "present" with my family, but I'm constantly thinking about what I should be doing instead. * I'm exhausted, burned out, and need a break, but I don't see how that's possible. * Then, I beat myself up, self-sabotage, for all the above. :(
Good news - I've got help for you. There are 4 steps I'm teaching on Monday, October 16th, that will help you learn the skill of eliminating the overwhelm that most farmers find themselves in. And here's what I know to be true - when the hundreds of farmers in my 5X coaching program implement what I teach in this free training, they finally start to make - and keep - more money. You can't overwork and hustle your way to a profitable farm. That will never work. Instead, you've got to learn the skill of managing your mind in a way that creates calm, focused productivity instead of constantly reacting, scrambling, and overworking. It starts with learning the 4 Steps. Sign up and I'll see you there! A limited-time replay will be sent out if you can't make it live. Sign up to get it! Click HERE for my free training, 4 Steps to Create More Time and Profit on your Farm
Click HERE for 4 Simple Steps to Create More Time and Profit On Your Farm Free Training in October Dana immediately 3x’d their farm’s meat sales when she implemented my email marketing program. Not because she’s a unique special unicorn. She’s an average farmer, like you and me, who decided she needed to invest in training to reach the goals she had in mind. Here's Dana’s Full Success Story on the Profitable Mindset Podcast She didn’t stop at just my email marketing training. She implemented all the mindset coaching I offered each week. She continues to be more and more profitable every year since. And in 2019, the farm income supported Dana quitting her day job and now be home full-time on the farm and with her kids. She used the 5x Coaching Program in its entirety (coaching and classes) and grew their farm slowly and consistently without taking on a lot of debt. But the biggest difference for Dana, like so many of my clients tell me, is how much calmer her life is now. She’s married, has young children, a busy farm making more money than ever, and she and her family are calm and balanced. Yes, big farm challenges still come up, like 30% of their meat chickens dying earlier this year. But she and her husband calmly move through the upset quickly and get back to calm. In Dana’s words: “I LOVE how peaceful our lives are now. In our past, we were working so hard. Now we get off the farm - even in summer - and do so many fun things. Our days are so much more calm and peaceful. Yes, big upsets still happen. And with coaching, I just face the challenge head on and maintain my cool Even though we still own a busy farm.” Do yourself the biggest favor. Listen to Dana’s interview now. Next, plan on joining Dana and 250 other farmers in 5x Your Farm Sales coaching program on October 17th. You’ll change your life, too. The rest of the world, especially the farming world, might try to tell you that you can’t make a living farming You absolutely can when you implement the skills I teach. Don’t leave your success up to free knowledge here and there you pick up on the internet. You won’t get to profit. I know this. I’ve been teaching and coaching for over a decade. Farmers who invest in personal and business coaching in 5x Your Farm Sales are building profitable farms. Dana now lives a life where she’s free, peaceful, calm, in control AND making a living on their farm. This is for you, too. It’s the hardest work you’ll ever do. But - it’s the most fulfilling thing you’ll do. And you’ll pass the skills on to those around you, and you’ll take them forward in your life in all your endeavors. Click The Link Above to Listen to How Dana Built Her Profitable Farm Using the 5X Concepts. Warmly, Charlotte
Click HERE for 4 Simple Steps to Create More Time and Profit On Your Farm Free Training in October “We just can’t keep living this way…” My client had her farm’s “open” hours clearly posted, yet people were dropping in outside of farm store hours, hoping to look around and buy something. My client was exhausted, frustrated, and falling really behind on her farm. Click the Link Above for the powerful and simple solution in today’s Profitable Mindset Podcast Episode She wanted to give excellent customer service, and felt she couldn’t give up the opportunity to make money! So she dropped everything and showed them around. But she realized her days were becoming longer and longer, and she was far less efficient. She also couldn’t risk offending them - what if they didn’t come back or told others about the poor service? This is a common complaint among farmers - once they start a farm, the public tends to think they can just stop in and get shown around. Or worse, wander around on their own. It sounds like a gracious gesture - to have an “open door” policy. I love the idea. But for this farmer, she was now working seven long days every week due to the constant interruptions happening during the week. She was frustrated, but also guilty and felt obligated to serve people. It’s totally unsustainable - you won’t be able to keep this up long-term. Today I teach you the difference between accommodating customers, giving really good customer service, and having boundaries. In today’s episode you’ll learn: * What are boundaries (they’re not what you think) * How to serve customers without letting them control our time * Two magic phrases that make people immediately respect you and your time
You might be like my client, confusing boundaries with customer service. How do we serve customers on our farm without letting them control our time and how we go about business? Listen to Episode #184 Today and Create More Time and BETTER Customer Service. Charlotte
Click HERE for my free training, 4 Simple Steps to Create More Time Recently, a client requested coaching because she needed to increase her turkey price over last year by 50%, and she felt embarrassed to charge her customers so much more. I KNOW she’s not alone. Today’s Episode Will Help You Solve For This Many of you are in the same spot - you tell me you need to collect deposits on your Thanksgiving turkeys, (or deposits on your meat, milk, flower CSA, etc.) but you added up your costs and realized you should be charging so much more. You might feel sad, guilty, or even devastated when you calculate the cost of raising your farm products and then realize you’ve been losing so much money. If you’re like many, you didn’t figure in any pay for yourself, so not only are you NOT getting paid, but you’ve spent time away from your families that you can’t ever get back. Today’s Profitable Mindset Podcast episode HERE will help you Because - if you stay stuck in confusion, overwhelm, guilt, or another negative emotion when it comes to charging a profitable price, you’ll never do the marketing you need to do to sell them. And you will go out of business. OR, you’ll have to forever pump money into your farm biz from your day job and never get off that hamster wheel. Until again, you decide the hamster wheel life, the stress and anxiety isn’t worth it, and you quit. The farmers in the 5x Program who implement the skills I teach, create profitable farms. They learn the skills necessary to set profitable prices and have an audience of people ready and willing to pay those prices using the marketing skills I teach. And they start with the shift I teach in today’s episode. Let’s get your farm profitable. This is the first step. Charlotte PS: 5X Your Farm Sales Opens Up Again October 17th. Plan on joining and spending the next year building your profitable, sustainable farm and calm life.
Free Training: 4 Powerful and Simple Steps To Create More Time A couple of weeks ago I coached a farmer who was forced to take on debt due to a family illness. Click the Link Above to Hear the Mindset Shift she Made The debt made her feel like she was drowning. Can you relate, if not now, at any time in your life? Let’s face it, if you own a farm, there’s a great chance you’ve got some kind of debt. Imagine having no more mortgage payments. Pickup trucks and tractors - paid off. Credit card debt is paid in full every month. I have client after client becoming debt-free after coaching with me for a year or two, three or five! It’s possible to get out from under the overwhelm of debt - but you’ve got to make a change in your mindset to make this happen. As a matter of fact, if you DON’T change your mindset and instead pay off your debt… the old thinking will get you right back into debt again. Everything you do to create a successful farm and life STARTS with how you’re thinking about it. Today’s episode is the how-to on thinking about debt in a way that will move you forward toward freedom from the overwhelm of debt. Listen to Episode 182 of the Profitable Mindset Podcast Creating a more financially secure farm life IS possible for you. Warmly, Charlotte
Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th
Today's episode #181 of the Profitable Mindset Podcast is chock-full of marketing nuggets for your farm biz.
Click the link above and you'll learn: * The strategy I use to become profitable in the first couple of years on my farm * How to find the right people for your farm products * How to build your email list
My friends Sandy & Jeni interviewed me for their podcast about women and how we run our businesses.
They aren't farmers. But they know some farmers.
I opened their eyes as to the powerful business-people farmers MUST be.
Not only are we powerful in our businesses but our physical, mental, and emotional resilience and strength rival that of Olympic athletes.
We face extraordinary circumstances that most business owners never have to worry about.
Whether you're a grower, producer, or a sheep herder (or not), there are a lot of marketing nuggets in this one.
Click the Link Above to Go and listen.
Big hugs, Charlotte
Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th Last week a farmer requested coaching because she was drawing a total blank when it came to writing emails and social media posts to market her beef. This didn’t just happen once, it was happening week after week. You know what happens when you’re stuck not writing sales emails and posts? You don’t make any, or enough, sales to pay the bills. But it feels so REAL that you don’t have anything to say when it’s time to write. This is a super sneaky mental habit that keeps farmers stuck when they try to sell their products. It’s not true at all - that you don’t know what to say. But it feels true. That’s the power of coaching - you show up feeling so stuck, and within minutes, the coaching technology I use gets you unstuck. Soon, you’re unstoppable. We coached for 10 minutes and she inspired the most perfect marketing email - that you can copy word for word. Just listen to today’s episode, learn the process to get unstuck, then use the email I wrote right on air for her.
If you EVER get stuck not knowing what to say or what to post, this episode is for you.
You’ll learn my exact process to: * Get instant clarity on what to write about * Make quick, confident decisions during your marketing time * Know for sure when you’re on the right path
Enjoy,
Charlotte
Click HERE For Farm Marketing Bootcamp Invite
When you hear me say, "Farmers deserve to be able to charge profitable prices."
Do you believe me?
Or do you get blasted with doubts like... * "People are struggling - I can't raise my prices." * "I just need to sell MORE so I can keep our prices where they're at." * "I'm already priced high - I can't raise my prices anymore." * "I just need to become more efficient on my farm to have more profit."
Self-canceling like this is so common - and it breaks my heart.
The farm products you sell - from flowers to veg, meat to milk... are transforming lives everywhere.
But if you can't make money at it, you'll eventually go out of business, leaving your community scrambling for a substitute.
One of the biggest struggles I help farmers overcome is to finally get consistent cash flowing on their farm - AND at a profit.
>>You'll get a big leg up on how to do that in episode 179 of the Profitable Mindset Podcast HERE.<< Getting cash flowing on your farm is not what you thought the process would be.
Today's episode will offer a perspective that'll help you shift to building your profitable farm with much more ease.
The farmers in the 5X Your Farm Sales program who implement the coaching and marketing training learn to raise their prices - sometimes by double - and then still sell out.
It's a learned skill to build a profitable, sustainable farm.
It's not a matter of having the best products around. You've got to develop the mindset and marketing skills that'll support your business.
Tune in to Episode 179 above and then... ...plan on joining us inside 5X Your Farm Sales in October.
You'll spend the next 12 months learning the business skills you need to be successful and be here serving your community for the long run.
Charlotte
Read about 5X Your Farm Sales HERE
We’re taking new farmers into the exclusive 5X program today. Don’t miss out on being a part of the most popular high-growth program for farmers. Here’s what’s inside the 5X Program: * Expert group coaching with me weekly
* 6 private 1-on-1 coaching sessions for the year with our 1-1 coaches
* Access to all exclusive classes I teach: Farm Marketing from the Heart Sales Made Simple Master Your Time/Master Your Life And - goal setting, decision making, business marketing planning, and more
* One group coaching call per week with our resident therapist/coach
* Advanced marketing strategies training teaching the process my clients use to double, triple, 5x & 10x+ their sales
* Learn the 5-Day Focused Sales Launch
* Access to a private Facebook group where you’ll meet fellow farmers - watch the success they're creating with this program and you'll get to success even faster
* Exclusive copywriting coaching each week with our expert copywriter and author to level up your marketing
* A brand-new practical planner for you to organize your time and life. With a handy tracking tool to keep you on top of everything.
* Step-by-step guidance - what to focus on first, second, third, etc.
You have our full support to grow your farm sales inside our exclusive farmer's community. Click here to learn more and sign up.
Enrollment is only available until this Friday, May 5th, at midnight PT. Discover what happens inside 5X Your Farm Sales * Farmers are sending one email and making $2,000…before, they struggled to sell anything.
* Or sending one email and making $25,000.
Yes. In ONE day. Because they're doing this work and getting the support they need. Farmer Sarah made $100,000 in sales in ONE WEEK. It used to take her all year.
How?
Because she studied the Advanced Marketing Strategies program.
Look, it's hard work, and it's simple too.
I've laid it all out for you.
Picture this…. Your 30 head of beef gets sold in a week…. No more endless posting on social media, cold emailing and struggling to move them.
Imagine how the rest of your year will go when it’s all done!
You can be just like Sarah, too.
Many farmers in the program email me daily with results like this. They're having success they never thought imaginable.
Because they're committing to doing the work.
They work actively to focus on their mindset and marketing for one year. I know you’re no stranger to labor. If you want these outcomes (and you’re ready to put in the work) sign up for my program. 5x Your Farm Sales, a Marketing and Mindset Program for Farmers. * The farmers I'm giving weekly feedback to are selling out in ONE email, which used to take them months
* They're selling more in ONE WEEK than they used to sell the whole season
* They're raising their prices to make a 40%+ profit, finally
Your income will NEVER outpace your personal development. Our coaching is crucial to your farm, life, and emotional success.
Not only are my clients making more money, but this happens, too… * No longer feeling burned out
* Working reasonable hours
* Setting firm boundaries
* Scheduling daily free time for themselves (Yes, even with all the kids, all the farm projects)
* Feeling present with their family every day
5X'ing your farm sales isn’t all about the money.
It never is.
Yes, money solves a lot of immediate problems.
But 5X'ing your farm sales becomes about so much more like… * Paid off mortgages * Husbands and wives able to quit day jobs and be home full-time on the farm * Healed marriages * Healed relationships with parents and in-laws and kids * No more monthly bill juggling because there's always enough in the bank * Finally taking a family getaway during the busiest months of summer... with NO guilt
And more.
The average person will 5X their sales.
Some less, some more, it depends on your commitment to the training, The more profit your farm makes, the more you can do for your community, your family, and yourself. Click here to discover more.
Enrollment just opened and will only be available until this Friday, August 11th, at midnight PT. Don’t miss this, Charlotte PS: Reply to this email if you have questions - I’m more than happy to answer Click here to check out 5x Your Farm Sales, a Marketing and Mindset Program for Farmers.
Click HERE for 6 Tools Farmers Need to Build A Profitable Farm
Does the following sound familiar? 1. You're working too hard for not enough return. 2. You're doing many things, but not moving forward at the rate you should. 3. You're sacrificing family time, but there's no payoff for the constant sacrificing. 4. You're not making the money you need or thought you should.
After teaching farmers to make money for over a decade, I've identified the top six tools you need to combat this and build a profitable and sustainable farm business.
>>Click HERE to Sign Up and Learn the 6 Tools on Aug. 8th<<
Learning to build a profitable farm is not just about making money.
Sure, many of you can hustle and overwork to make money, but the stress and exhaustion are getting to you. Most farmers quit at this point.
You've got to learn to do it a different way. You can learn the skill of building a farm from a place of calm and balance.
If you don't learn today to farm with this ease, balance, confidence and good relationships, there's no future place you get to (a certain amount of financial income, for instance) that will feel any better.
The brain does not work this way.
In this free training, I'll share with you what does work.
You'll learn how to access the tools that will help you fulfill your farm dreams. Your life dreams.
The farmers who implement these simple elements I teach are having financial success beyond anything they ever dreamed possible.
Many people think farming is not a lucrative endeavor.
My clients prove them wrong every day.
My clients are selling out, often at the highest prices around. They've studied with me and coached hard with me to learn these tools.
I'll teach these live on August 8th, at 10 AM Pacific. A replay will be sent out when you sign up if you can't attend live. You can view this class through August 12th.
Learning and implementing the six tools on 8/8 will change your life. Your relationships. Your business.
You'll want to be there, watch and learn. Click HERE to sign up even if you can't make it at 10 Pacific - you'll get the replay.
When you attend the free training, learn the six tools, and commit to implementing them over the next year with me, here's what my clients tell me is happening: * "My relationship has never been better."
* "We're the highest price producer at the market and the only one that sells out consistently, thanks to what we learned from you."
* "I've learned I can have time for myself daily, even amid this busy, demanding farm."
And I will also help you learn how to create that in your life.
Sign up and attend "Six Tools Farmers Need To Build A Profitable Farm" on August 8th. Yes. FREE.
(replay sent same afternoon)
Let’s go.
Click HERE to Sign Up
See you there, Charlotte
Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th
Today, you'll meet my team of coaches who work with farmers each week, supporting you in calming down your days, improving your relationships, and finally making a profit in your farm business.
I hand-picked this team, pulling from many qualified candidates - they are the best coaches on the planet for farmers.
And they've got a treat for you today! I asked each of them to come up with some common struggles they coach on, and they're sharing those solutions with you in this episode of the Profitable Mind Podcast.
Each of the 5x Coaches has a unique set of skills and today, they share a few ideas that will help you uplevel your life and business.
Elana works with our farmers in private 1-1 sessions, so you can address issues you might not want to talk about publicly.
Sandy has been a Marriage and Family Therapist for 28 years - she helps farmers each week transform some of the most difficult relationships that are often enormously challenged because we often live AND work together as farm families.
Gemma's our resident copywriter and author and gives direct feedback each week on your marketing pieces or web pages so you can sell more products.
Together we're a force creating a group of farmers who are unstoppable in what they can achieve. Listen to Episode 176. These are your coaches for the next year inside 5x Your Farm Sales.
Plan on joining us August 8th for a year of coaching and marketing training and turn your life and business around. Life is short. It's precious. It's YOURS to do with what you want. Together, my coaches and I will help you plan your dream life and then create the plan while we support you in executing your plan.
See you in this episode AND in 5X Your Farm Sales. Let's go. Warmly,
Charlotte
Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th
Three days before her wedding, flower farmer Colleen Taugher sat down with me to record this podcast episode. She was calm, balanced, energetic, and stress-free. Even during the busy flower season! Plus designing her own wedding bouquets. She credits the 5x Coaching program with allowing her to easily and calmly plan her wedding, do all her flowers, and take off for a 10-day honeymoon. All while managing a busy flower farm and employees and fulfilling her floral design orders. And she’s making more money than ever in her business this year. You see, over the past year in the coaching program, she’s learned to increase her prices by enough to hire help and still make a profit. She credits the Time Management class I teach with balancing her ADHD brain. She is no longer in constant reaction mode on her farm. She could get off the “hamster wheel” she felt she was running on in the past. Life’s too short to be stressed and overwhelmed. She started with the 5X time management program, and Colleen went from feeling frantic and overwhelmed to farming and wedding planning, feeling fun and balanced. With my program, she learned to be realistic with her schedule, and her brain calmed down.
She implemented the coaching and teaching and became much more productive. And. Did I mention Raising her prices up-leveled her customer base. The bargain hunters dropped off, and more enthusiastic people eager to pay her higher prices showed up instead. You’ll be inspired by what Colleen has done in the past year with coaching. Listen to her success by clicking the link above. Plan on joining us in 5X Your Farm Sales in August! When you implement the teaching and coaching, you’ll create success in your life and business that you never imagined possible. Working harder does not make you more money. Otherwise, every farmer would make tons of money - NO ONE works harder than farmers. Listen to Colleen’s story of success. Then let’s make yours a reality, too. Charlotte
Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th
Most farmers think it’s normal to be stressed, overworked, and struggling financially. This is what they know and see around them, so they accept this is just how it is. But, do you know that up until the depression, farmers were considered highly esteemed members of society who created lots of wealth with their farms? >>Click The Link Above to Learn Why It's So Hard To Make A Living Farming<< They paid for their kids' college. They bought some of the first cars manufactured. They traveled the world. My great-grandfather owned the largest beef cattle ranch in the the Northwest. He had 13 different meat markets. He was a wealthy man. He was highly respected in our community. But something changed early in the 1900s that created today's environment of farmers in poverty. Some on food stamps and public assistance to continue the family farm. Once you know the history I share on the podcast today, this perspective shift will help you feel eager to build your own profitable farm. My clients are creating a new reality where they can have a work-life balance and make a good living farming.
>>Tune in to episode #174 And Learn the First Steps to Building a Profitable Farm<<
Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th
It’s soo disappointing when you send an email or put up a social media post to sell your meat, milk, flowers, or vegetables.
And then crickets.
You don’t sell a thing.
Or at least, not as much as you expected.
You instantly feel frustrated. Or defeated. Or sad.
You make it mean you did something wrong, or it should’ve worked, and it didn’t and that’s a bad thing…
>>Click the link above to hear how I address this - and the fix, on the podcast today.<< This is a totally normal and default reaction for lots of farmers.
But it’s super problematic.
Because when you try to sell, and you sell nothing, the way the brain works is then you’re stuck taking all sorts of un-useful actions.
You end up signing up for more work! Maybe you add a sales outlet like another farmers market or drop location or different packaging. Or you offer a discount.
The bottom line, if you don’t fix your default response to sales fails, you’ll do yourself and your farm in.
Eventually, you won’t make enough money for the work to be worth it.
>>Click the link above and tune into Episode 173 and learn how to recover quickly from sales fails<< Let’s get your farm profitable.
Charlotte
Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th
Last week a farmer showed up for coaching stressed because she wasn’t making enough money to hire enough help.
She feels like she’s on a hamster wheel, wearing herself out but not getting anywhere.
She was even wondering if she should just quit, it seemed hopeless to her that she could ever make enough money.
I know you get this! And I’ve got you. I’ve coached on this a hundred times in the 5x program and the solution is on the podcast today. >>Click the link above to Listen to Episode 172 on the Profitable Mindset Podcast<< One of the beautiful benefits of the 5X Coaching program is that business coaching on this topic is always available. It’s a click away.
In about 15 minutes, we sorted through why she was wearing herself out and how to fix it.
Before we solved the problem, she was trying to do two things that most of you do when you need to make money.
These two things DON’T work and I explain why on the podcast.
It seems logical that they should work, but I’ve been doing this work with farmers for a decade and there’s only ONE way to make more money in situations like this.
Tune in so you can get your farm profitable, too.
So many farmers don’t do the personal development work to get profitable, so they think it’s impossible to build a profitable farm.
It absolutely IS possible, but you’ve got to grow yourself and your skills.
There’s no way around that step. It’s hard work. The hardest work you’ll do is to grow and develop yourself - and then your farm.
But remember - I’ve got you. I teach you how step by step.
>>Click the link above to Listen to Episode 172 on the Profitable Mindset Podcast<< Then, be ready to join 5x Your Farm Sales when it opens for registration on August 8th.
Click HERE to Sign Up for my Free Training: Create a Farm Website that Sells
A few years ago, a rancher who owns two different 10,000-acre cattle ranches wanted my help because his website wasn't making him money.
When I looked at his website, it looked like a Hollywood-produced movie! It was spectacular.
My guess is it cost around $100,000 for that site.
And he still wasn't making money.
That's because it's not the fancy design or the website platform that makes your farm profitable.
Your site will work on (most) any platform and doesn't need to be anything fancy, as long as you include the three crucial and simple things I'm teaching in Thursday's free website training.
==>>Click HERE to Sign Up, Replay Available Same Day<==
You'll learn what you must include to have an effective, money-making website.
It's happening at 10 AM PT; the best part is that you can implement these skills immediately.
There'll be a replay available for one week.
I'll teach for about 45 minutes, and then I'm bringing two farmers on camera with their websites to get in-real-time feedback.
If your website is not bringing you consistent, paying, and repeat customers, you'll want to sign up and attend next week's free training.
Click HERE to sign up and get YOUR site driving more sales
(Yes, there'll be a replay sent out afterward.)
Charlotte
Click HERE to Sign Up for my Free Training: Create a Farm Website that Sells
I know this is driving a lot of you crazy!
Last week a farmer showed up to our coaching call frustrated because her employee takes 2 hours to milk the cows and it takes her 50 minutes.
Then, a vegetable farmer said his employee takes twice as long to harvest a row of beans and misses half of them.
>>Click the link above to Learn What To Do When Your Employees Aren’t As Fast/Good as You<<
When you make yourself feel frustrated because you think your employees should be working harder, smarter and just overall better….
…you cause yourself even bigger problems.
From this place of frustration, you end up doing more of the manual labor because, well, let’s face it, “if you want a job done right, you gotta do it yourself” comes to mind.
From this place of frustration, I hear from some of you that you're finding other jobs for the employee that are NOT what you hired them for, because you end up doing the milking and the harvesting.
And all the things.
From this place of frustration, when you DO try to go inside and work on marketing or some other money-making activities, you’re looping and spiraling on so many negative thoughts you can’t focus.
See all the problems you create for yourself when you think employees should be as productive as you are.
I’ve got a solution on the Profitable Mindset Podcast today. Episode 170.
Tune in HERE and learn the first step to fix this problem.
I think you’ll find the solution surprising.
It’s NOT that you have the wrong employees and have to fire them all and start over.
The BEAUTIFUL thing about this solution is - it's 100% within your control.
Tune in and learn how to manage your employees and yourself when they aren’t working as hard or as efficiently as you.
You’re not alone.
And we can all fix this.
See you in episode 170.
Charlotte
Click HERE to Sign Up for my Free Training: Create a Farm Website that Sells
There are five mistakes farmers make in their marketing that you don't even realize are mistakes.
It's what you thought you were supposed to be doing.
It's okay - these mistakes are totally fixable right now.
It's what everyone (or "experts") told you to do when you started your farm.
But these mistakes will prevent you from making enough sales to be sustainable.
Click the Link above to Play and Hear what they are, and you'll hear the antidote, too: how to avoid them or fix them.
This is for you whether you’re brand new to farming or a seasoned veteran.
Now - don't beat yourself up if you're making these mistakes.
I think everyone is - then, in 5X Your Farm Sales, they spend the first couple of weeks, like you'll do now, cleaning them up.
If you don't focus on fixing these mistakes, you'll be stuck making enough money to survive on your farm.
It’s my mission to give you the information and tools to help you succeed and become a profitable farm, no matter what you sell.
Tune in HERE and Learn the Top 5 Mistakes and How to Fix Them
Free Training Click HERE: Create a Farm Website that Sells
"Branding."
It stops up many a farmer!
Usually, they fall into one of two camps:
Either they think they don’t need a brand, and they ignore it.
Or if they do, they think branding consists of a logo, website, tagline, mission statement – or maybe all your followers on social media.
I'm as guilty as any farmer in these two categories - I fell into the first one years ago, thinking my three cow dairy was too small to need a brand.
But I’m here to tell you, you DO need a brand -- and a professionally designed logo, website, or mission statement is NOT branding!
Those things are only one piece of the pie, and given the enormous start-up costs of a farm, they are usually best to come after you've established your brand.
So if you haven't spent much time working on branding yet...
Or if you have your logo and website in place and think you're branded...
And especially if you have a website, logo, or goals established and you’re NOT making tons of money from them...
Then today's post is for you!
Click the link above to hear why farm branding is essential and how to achieve it.
Click HERE for my Free Training: Create a Farm Website that Sells Marketing our farm products means we must connect with enough people to buy at a profitable price.
But this one idea, "connect with enough people" often paralyzes farmers.
As usual, I've got help.
Listen to Episode 167 Overcome the Paralysis of Feeling Introverted
Click HERE for my Free Training: Create a Farm Website that Sells
It can be sooo disappointing when you spend months preparing for your busy season selling your flowers, meat, eggs, or farm events - all the things.
Then you send your sales emails and… it’s a big flop.
You don’t sell nearly what you thought you would.
It is so disappointing.
Maddening, even.
You put hours into getting your verbiage just right.
Therefore, you should’ve sold a lot more.
We’ve all been there.
And of course, I've got help on the Profitable Mindset podcast today.
You’ll learn WHY your sales weren’t what you expected.
In THIS episode, hear a few simple mindset shifts and strategies that will get you selling more consistently.
The farmers in 5X Your Farm Sales are focusing on this technique and it’s paying off.
You’re hearing farmer after farmer on the podcast sharing their success when they start implementing the mindset coaching we offer in the program.
You’ll get a taste of it in today’s episode - see you there.
Charlotte
Click HERE To Read How to 5X Your Farm Sales and Sign Up
This week you saw me coach clients on raising their prices and reaching a goal of selling out on their Farm to Table dinner tickets.
You saw me rewrite a sales email that previously was not making sales.
Mindset coaching is the key difference in why some farmers get to success, but most don’t.
Your farm’s income and success will never outpace your personal growth.
5X Your Farm Sales is the personal development program overworked and underpaid farmers everywhere are using to reach the success they never imagined possible.
And, it’s here for you, too.
We do this kind of coaching EVERY week inside the coaching program.
- The farmers I’m giving feedback to each week are selling out in ONE email what used to take them months.
- They’re selling more in ONE WEEK than they used to sell the whole season.
- They’re raising their prices to make a 40%+ profit finally.
Join Now and Begin 5X’ing Your Farm Sales AND Your Life
All because they’re committing to doing the work of working on their mindset and their marketing for one year.
Not only are they making more money, they experience this:
- No longer feeling burned out
- Working reasonable hours
- Setting firm boundaries
- Making daily time for themselves
- Feeling present with their family every day
You’ve got to know, though, 5X’ing your farm sales is not all about the money.
It never is.
Yes, money solves a lot of immediate problems.
We solve those for sure!
But then, 5X’ing their farm sales becomes about so much more.
- Paid off mortgages.
- Husbands and wives able to quit day-jobs and be home full-time on the farm.
- Healed marriages. Healed relationships with parents and in-laws and kids.
- No more juggling bills each month because there’s always enough in the bank.
- Finally taking a family getaway during the busiest months of summer… with NO guilt.
And more.
INFINITELY more.
The average person will 5X their sales. Some less, some more, depending on how committed you are to the coaching.
And then you find –
The more profit your farm makes, the more you are able to do for your community, your family, and yourself.
It’s the difference between being stuck at the computer trying to make the numbers work and being able to hire and help a bookkeeper make a living so you can improve the soil.
It’s about working hard and seeing your customers have better health and better lives because of your farm products.
It’s about having time for yourself again and having more time with your family, instead of constantly working and worrying about being able to pay the bills.
And I know you’re no stranger to hard work, so if you’re willing to put in the effort to make these outcomes happen for you, sign up for my program, 5x Your Farm Sales Coaching Program for Farmers.
Inside, you’ll get one year of:
- Advanced Marketing Strategies for your specific marketing pieces. Focused feedback every week. Learn the 5-Day Focused Sales Launch
- Access to three of my best courses designed to help stop the overwhelm, structure your farm for profit, and increase your sales
- Access to a Facebook group where you’ll meet and learn with fellow farmers on the same path as you
- Weekly group coaching with me where you can bring any problem, marketing, business, or life challenges, that comes up for you along the way and be supported in your growth
The latest bonus – a 5X Your Farm and Life Planner is included with your membership.
Click HERE to Sign Up for Free Marketing Coaching
Today on the Profitable Mindset Podcast, you'll meet Sharleen, a 5th generation cattle rancher on the island of Kauai.
She's been in my 5X program for over a year now, and like everyone who implements the coaching we provide, she's creating results in her life she never imagined possible.
Listen to Sharleen's Inspiring Success>Click the link above and listen in
Click HERE to Sign Up for Free Marketing Coaching Robert is a 19 year old college student, living at home, building his farm.
And he paid to be in my program BEFORE he told his parents.
He’s so glad he did.
Last month, he just made $7,000 in one week with his 5 day sales launch I teach farmers how to do.
Whoa! What college kid is making tens of thousands of dollars in his own business while studying in school?
And isn’t it fascinating that the reason he’s in college is at his parent’s request because they don’t think he can make a living farming.
Yet, he already is.
It’s not luck. He didn’t start out profitable. He’s learned how to make money on his farm since joining my coaching program last August.
I asked him why he was drawn to this work since most 19-year-olds are off doing other things, not typically personal development.
He said like most farmers, he thought he needed to work harder to make more money.
But that wasn’t working for him. He couldn’t possibly squeeze out any more hours, but he couldn’t see how to make more money unless he found more than 24 hours in a day.
Listening to my podcast, week after week, Robert heard me talk about this exact problem farmers need to solve if they want to get profitable.
Working hard to make money gets your farm only so far. About $50K to 250K in sales, most farmers realize they’re working ALL the time and taking home very little, if any, money.
Working harder will not build a profitable, sustainable farm.
Instead, my clients learn what does work.
You’ve got to go inside and do the harder work of building your brain.
You’ve heard the phrase - “work smarter, not harder.”
It’s 100% true if you want to move your farm beyond where you are right now.
Robert, at age 19, was fully aware he could not physically exert any more energy, but he wasn’t where he wanted to be financially.
So he knew there must be a way to do this - he heard about client after client in the 5X Program doing it.
So he took the risk, paid the fee, joined my 5x program, and has worked smarter ever since.
And he’s making money on his farm. As a full-time college student.
You’re going to love our talk.
In my 5X Facebook group of hundreds of farmers, Robert is everyone’s inspiration.
Listen to our conversation and you'll be inspired, too.
Then - plan on joining Robert when the 5X program opens up in May.
Whether you’re 19, or 80, or anywhere in between - you’ll learn the skills to make money on your farm.
Charlotte
Click HERE for All the Details of Coach Certification For Farmers
It’s time. Coach certification is open today (to everyone) but only for a limited time. Want to know if it’s right for you? Listen to this week's podcast by clicking the play button above. This episode will blow your mind because it blew mine. I was humbled when listening to these farmers' jaw-dropping transformations from what they studied, learned and applied in my coaching certification these past 6 months.. I couldn’t believe how their lives have changed forever, and it's time for yours to do the same. First up, meet Jenn, a veterinarian and a farmer, who’s been unhappy and unfulfilled in life for years. and thought she’d just have to go through life this way. She couldn’t see any other way. So many women are like Jenn - they tell me they feel like there’s something else they’re meant to do; something’s ‘missing’ in their lives, but they don’t know what. And that what they’ve spent their life learning to do, is not fulfilling them. As soon as Jenn read about my coach certification program, she knew immediately she had to sign up. She said it was the fastest financial investment she’s ever made. And she hasn’t looked back since. From day one, she says, “I know this is exactly where I belong. I’ve found my life’s purpose, I’m living my life’s purpose.” Jenn no longer feels this low-level unhappiness. She’s excited to bring coaching to the stressed-out veterinarian world. Starting immediately and in the few months since, Jenn transformed many areas of her life: –she learned to let emotions easily wash through her mind and body and dissipate instead of stuffing them down, which research tells us leads to anxiety and depression. . –from day 1 of class, Jenn used the simple coaching techniques I teach to help her colleagues and peers feel better. –Jenn feels this deep knowing that THIS is the missing piece in her life. She’s learned the skills to bring coaching to the stressed-out veterinarian world. Across the board, everyone in the coaching program feels this sense of great purpose and deep fulfillment knowing Here’s what you need to know about coach certification Training starts in May 6 months of 1 x 90-minute weekly zoom class You’ll become a certified mindset and business coach Investment is $6,000, paid in 6 monthly installments
Plus one year’s free membership 5X Your Farm Sales, added when your current one expires.
Not in 5X Your Farm Sales? That’s alright. You can still join coach certification training, and we’d love to have you.
Click HERE to start your life-changing journey I can keep telling you how profound this coaching certification is for farmers, but hear it from them instead. You’ll hear it's the most heartfelt and significant thing they've ever done. “I’m supporting my family now. My husband is home to help with the farm full-time. He got to leave the job he didn’t enjoy. We paid off our house. Our business reached six figures. I’ve reached all these goals on a practical level, but those mean so little to me compared to how this program has changed me on a personal level.” ~Lori Hernandez It’s your time to take your life, farm and future to the next level.
You can begin your coach certification transformation by clicking the link below.
Grab one of the remaining spots for Coach Certification HERE.
Registration closes on the 6th of April at midnight Pacific Time
Click HERE to Sign Up for Free Marketing Coaching
You have one precious life to live.
You don’t want to get to the last decade of your life and realize you were there for everyone else but didn’t pursue enough of what you wanted.
This is often why people come to my coaching program - they aren’t creating or following through on their farm dreams. Or their life goals.
Click The Link Above to Learn the Skill of Following Your Dreams
Get on the Waitlist for Free Marketing Coaching in May HERE
Farmers often share with me that you started a farm to have the freedom to do what you want when you want.
You wanted to make your own schedule, so you can have more time doing what you love. You think you can spend more time with your family because you’re not going to a day job.
Ironically, what often happens is you end up with zero freedom.
You’re working long days or early morning late nights before/after your day job.
You’re locked into another job to pump money into your farm
But you can’t figure out how to get off this hamster wheel.
It seems like harder work should get you out of this pickle.
Because that’s what worked to get your farm started.
But what worked to start your farm is not what works to get it profitable.
There’s a set of skills you’ll have to learn in order to create time in your farm biz to be the CEO instead of the constant laborer
When you do this, you’re now shifting into the role of leader on your farm.
Then, you’ll lead your farm to profit.
Today on the Profitable Mindset Podcast, I share with you the #1 thing I teach my clients that gives them the skills required to create freedom every single day.
Then you can regain that elusive feeling of freedom you wanted when you started your farm.
Click HERE to Turn Overwhelm into Freedom
Get on the Waitlist for Free Marketing Coaching in May HERE
There’s something I teach that no one else in the farming world is teaching.
And I teach it because it works - my clients, farmers, everyone, make money and have calm lives.
They don’t just make money - they make more money than they’ve ever made.
As in, they sell 30 cows in 1 week when it used to take them all year.
That’s $100,000 in sales.
They sell 24 lambs in 24 hours with one email.
Again, used to take them all year.
Click HERE to Find Out How in Episode 157
Get on the Waitlist for Free Coaching in May HERE
The farmers I coach are learning their mindset is what determines whether they make money or not.
They learn when they expect success - it drives success away.
We regularly coach on this in our group coaching sessions.
Listen to the episode to hear how you're doing that.
Here’s the path farmers take in the 5X Program:
- They show up not making enough money, or enough profit, or enough sales.
- They implement the coaching we offer.
- They shift their mindset.
- They have success.
It IS that simple.
I know at first you might be skeptical…
…thinking - “it can’t be that simple!!”
Our brains want to make us believe the process is very complicated.
We have the perfect justification - “it’s hard to make money on a farm.”
If we believe the process is complicated, then no wonder it’s hard for us to get profitable.
“Our farms would not be losing so much money if it’s simple.” we think.
But it truly is simple.
Now, it’s not easy, but only because shifting the thoughts in your brain is hard.
But it’s hard work worth doing.
And the farmers in 5X love how coaching supports them in doing this hard, but simple work.
There’s something you’re telling yourself that’s preventing you from making money.
And I know what it is, because it’s a mindset every farmer first comes to me with.
Tune in to today's episode of the Profitable Mindset Podcast.
If you think you’d get profitable sooner than you are, or if you think things should be happening faster, or your website or marketing should be working better -
Tune in and hear how that expectation of success harms you.
Charlotte
Get on the Waitlist for Free Coaching in May HERE
As farmers, we move fast and get a lot done.
We deliver a calf, puppies, and babies - in the middle of the night.
Then get up and milk cows before anyone else wakes up.
Get ‘em all breakfast and off to school or work, AND THEN go deal with customers, fix a fence, weed a bed.
We pound out a constantly evolving to-do list.
People look at us as if we’re super-woman. And on a good day, we feel like superwoman!
But at some point, this catches up with us and we know something’s gotta give.
If hard work pays off, we’re wondering why that’s not working out for us.
We wonder, why am I overworking and still not making what I should?
One of the problems - and the solution - is in today’s Profitable Mindset Podcast episode 155.
Click the link above to Learn the Solution to overworking/underearning
You may be unknowingly doing this.
Today’s episode will help you become aware of this bad habit that will lead to overwhelm - and help you turn it around.
So you can get more of what’s important to you and your farm completed.
Without the overwhelm. Without overworking.
Charlotte
Building a profitable farm means constantly growing yourself and your skills. And I don’t mean growing your cow-milking skills. Or your floral design skills. >> Click HERE to Learn What My Most Successful Farmers Now Do Click Here to Listen and Get Unstuck Click HERE to Learn The First Mindset Skill Needed for a Profitable Farm
Sign Up HERE for 5X Your Farm Sales Coaching Program
Today on the podcast you're hearing about several of my clients, farmers just like you, bootstrapping their farms, who make $100,000 in one week.
Or, who make 4X their sales in 1 week than they made all last year.
Farmers who are selling out their CSA Floral Subscriptions. Their Meat CSA Subscriptions.
And many more.
When you implement the 5X Process over the next year, your life and business can't help but improve immensely.
Listen to Episode 153 and join us in learning the 5X process and let's get you profitable AND fulfilled.
Click Here to Start 5X'ing Your Farm Sales AND Your Life
This week you saw me offer feedback on several farm websites that I know from experience, when you implement the coaching I offered, will be the start of you 5X'ing your farm sales.
That's just one coaching session. We do this EVERY week inside the coaching program.
- The farmers I'm giving feedback to each week are selling out in ONE email what used to take them months.
- They're selling more in ONE WEEK than they used to sell the whole season.
- They're raising their prices to make a 40%+ profit finally.
Join Now and Begin 5X'ing Your Farm Sales AND Your Life
All because they're committing to doing the work of working on their mindset and their marketing for one year.
Not only are they making more money, they experience this:
- No longer feeling burned out
- Working reasonable hours
- Setting firm boundaries
- Making daily time for themselves
- Feeling present with their family every day
You've got to know, though, 5X'ing your farm sales is not all about the money.
It never is.
Yes, money solves a lot of immediate problems.
We solve those for sure!
But then, 5X'ing their farm sales becomes about so much more.
- Paid off mortgages.
- Husbands and wives able to quit day-jobs and be home full-time on the farm.
- Healed marriages. Healed relationships with parents and in-laws and kids.
- No more juggling bills each month because there's always enough in the bank.
- Finally taking a family getaway during the busiest months of summer... with NO guilt.
And more.
INFINITELY more.
The average person will 5X their sales. Some less, some more, depending on how committed you are to the coaching.
And then you find -
The more profit your farm makes, the more you are able to do for your community, your family, and yourself.
It’s the difference between being stuck at the computer trying to make the numbers work and being able to hire and help a bookkeeper make a living so you can improve the soil.
It’s about working hard and seeing your customers have better health and better lives because of your farm products.
It’s about having time for yourself again and having more time with your family, instead of constantly working and worrying about being able to pay the bills.
And I know you’re no stranger to hard work, so if you’re willing to put in the effort to make these outcomes happen for you, sign up for my program, 5x Your Farm Sales Coaching Program for Farmers.
Inside, you’ll get one year of:
- Advanced Marketing Strategies for your specific marketing pieces. Focused feedback every week. Learn the 5 Day Focused Sales Launch
- Access to three of my best courses designed to help stop the overwhelm, structure your farm for profit, and increase your sales
- Access to a Facebook group where you’ll meet and learn with fellow farmers on the same path as you
- Weekly group coaching with me where you can bring any problem, marketing, business, or life challenges, that comes up for you along the way and be supported in your growth
Click HERE to sign up for Farm Marketing Week, Free Marketing Coaching
Farm Marketing Week is where I go live with farmers all across the country on Zoom, and offer expertise that will improve your marketing drastically.
Each time I offer strategic marketing feedback on these calls, farmers email me afterward sharing success:
- "Sold 80% of my wreaths with ONE email after you rewrote it"
- rewriting her email as I taught and a day later sold 2 hogs with that email, previously not getting anyone to buy from her emails.
- This new farmer added the missing key to her website and created 12 signups to her email list which was previously at zero (everyone starts at zero, you just don't want to get stuck there)
- Several farmers DOUBLED their email signups within weeks of making the website edits
- "Selling one beef per month consistently since rewriting my newsletter as you explained how"
This WILL be you if you implement even half of what I teach during Farm Marketing Week.
Sign Up HERE.
My clients learn that people will buy ANYTHING they offer for sale on their farms.
They experience this because they are learning how to craft expert marketing that creates sales. They learn how to sell people on their products in a non-icky, non-salesy, way and find that people love giving them money.
And these customers don’t complain about the prices their farmers, my clients, have to charge. The farmers I work with learn how to write in way that connects and creates desire for their products. And marketing becomes a much simpler process that you complete with ease. Use the link above to sign up and I'll see you inside
Click HERE to sign up for Farm Marketing Week Feb. 3, 6, & 7 – FREE Marketing Coaching Farming is a beast, you've heard me say. And you absolutely must learn the skills to tame that beast if you want to be farming long-term (and if you want to be happily married long-term!) If you don't learn the skills, the price you pay personally, emotionally, and financially is just too high. My client, Kathleen, is on the podcast today sharing how she struggled so much her first year of farming. She'd be taken over by fear of failure, guilt of spending so much money to get started. Shame and overwhelm were regular visitors. And her biggest 'target' when she struggled was her husband - she blamed him for everything that was going wrong in her world. She thought he didn't support her, didn't want to invest in her. You can imagine how that went over in her marriage. But then she met me at the lavender conference where I was the keynote speaker and she knew coaching would help her. Soon after starting coaching in my program, she began learning and implementing tools to stop blaming her husband and stop getting angry at him. And she says it's been mind-blowing how everything shifted in their relationship once she became aware of how she was blaming him for how she felt. Now, she has a supportive partner. Not because he changed, but because SHE did. She learned how to invest in her farm without guilt. If overwhelm creeps up, she knows how to get out from under it swiftly. Her confidence grew when she dove into the confidence-building exercises. This confidence shows up in her marketing, and her sales are growing steadily. These are all skills we're not taught anywhere else in life. And you'll need to plan on learning these skills if you plan on farming. Most farmers give up because it just becomes "too hard" - meaning, the emotional toll is too great on themselves & their families. Kathleen is sharing today how she has reversed that emotional toll and her story will encourage you that you can do it as well. You can absolutely learn to love your life, love your farm, and make money with much more ease. Then, plan on joining Kathleen in 5x Your Farm Sales & Life in February. Your farm, your life, and every relationship you have will improve drastically. Enjoy! Charlotte
Click HERE to sign up for Farm Marketing Week Feb. 3, 6, & 7 Setting and then reaching goals is a skill. It's not something you're born knowing how to do. And farmer after farmer in my coaching program is reaching goals and achieving levels in life they never imagined possible. >>Click the Link Above to Hear Laura's Journey to Finally Making a Profit On Her Farm
Click HERE to sign up for Farm Marketing Week Feb. 3, 6, & 7 Today you'll meet my client, Lara Scanlan, who has a diversified farm here in the Northwest. When she first showed up for coaching, she was trying to raise all her own food AND sell to her community, and frankly, she thought something was wrong with her that she just couldn't do it all. She felt terrible and like she was a "bad" farmer, a failure that she was working very long days keeping the farm going but NOT making enough money to pay the bills. It negatively impacted her marriage and her son's life. They were thinking they had to sell the farm for things to improve. She "stumbled" into my coaching program, signed up as a last resort, and within 5 weeks has had so many profound shifts. Now, the work is still hard, of course, but she has hope and confidence that she has all the resources through the coaching and marketing and time management programs to create a balanced and financially profitable life. Today, she's sharing her struggle to fulfill her life-long dream of farming but also the harsh reality that she's got to learn how to make it profitable in order to stick with it long term. And how coaching helped her make huge shifts just in the first weeks that will help her calm down, gain some balance, and stop trying to prove her worth. Tune in to hear her profound shifts that moved her from questioning whether she should even be a farmer, contemplate selling the farm, and then move to accepting reality - and the awareness she CAN create the farm life she dreams of. Click the link above to meet Lara and hear how she went from hopeless to confident. Charlotte
Click HERE to sign up for Farm Marketing Week Feb. 3, 6, & 7 If I could help you get anything you want on your farm, what would that be? MOST people say time and money... not necessarily in that order. What most farmers usually DON'T tell me is they need more fulfillment. But too many farmers contact me for help because they've figured out how to make money in their business... ...but their farm also sucked all of the joy out of them. And they come to me to announce everything's for sale, they're shutting down, they just don't enjoy what they've built so it's not worth the hard work required. They realized they figured out how to make money - but the business wasn't sustainable over the long run. Your farm can't be fulfilling when it's bleeding the very life out of you. In Episode 147 of the Profitable Mindset Podcast, I show you how to build a farm business that you enjoy working in. Now THAT is sustainable! Answer the questions in the episode and by the end your mind will be blown by the clarity you'll start to see and feel. The first question will guide you through some data that is really crucial to know - and easy to find. I tell you exactly where to find this data that you'll need to make to make informed decisions, so you can stop guessing or hoping. The next couple of questions will tell you exactly what you need to focus on for 2023 and what your projected income is AND what to focus on to get there. You'll have a roadmap for what to say yes to and what to say no to with great confidence. Combine these answers with episode 146, part 1, and you'll be armed with everything you need to make 2023 your most successful year yet - financially AND for the highest quality of life. It's really crucial that you not only build a profitable farm, but also that you build a farm that you feel fulfilled running and owning. It's not sustainable to build a farm that makes money but you're not enjoying getting up and going to work every day. It takes conscientious intentional effort to build a business you LOVE and it makes money. And THIS podcast episode is the roadmap to making that happen.
Click HERE to sign up for Farm Marketing Week Feb. 3, 6, & 7 It’s usually this time of year many of my clients start to panic and think… * “It’s almost the end of the year. Where in the world did the time go?” * “What did I actually get done this year?” ("not enough") * “Did we make enough to get through the winter?” * “What projects were left unfinished?” * "How do I make next year better?"
After they freak out a bit on a coaching call, I remind them they are armed with a plan and strategy for 2023. The full video training of this is in 5X Your Farm Sales and today I'm sharing the first 4 steps with you here. Part 1 of this unique marketing plan you've probably never heard of before is below: Click HERE to listen to part 1 and start planning your most profitable year. Over the years, I’ve learned a thing or two about building a marketing strategy that will consistently bring in new customers and help me make more money. It starts with you answering some questions designed to ensure you're creating not only a profitable business but also a fulfilling business. A lot of farmers will hustle to get to profit but they're still scattered and worn down because they didn't know this one thing: You have to start off the bat creating a business you love in order to still love it when you get to profit. You won't make that mistake if you follow the 7-Step business marketing plan I guide my clients through every year for the last five years. If you're already not loving your business, this plan will help you turn that around. There IS hope. Tune in and listen to part 1, answer the questions I ask in the episode, and you'll feel more in control and inspired by the end of the episode. Click the link above & listen to episode 146 and start the first steps to create your profitable, sustainable and fulfilling 2023 on the farm. Thanks for being here, Charlotte Smith
Click HERE to 5X Your Farm Life Today on the podcast, you'll meet Sandy, who's a marriage and family therapist with 25 years of experience AND she's a skilled coach. Best news of all, I just hired her to coach the farmers in my program. You'll know why when you tune into the episode and hear our deep and revealing conversation. >>Click the Link Above and Feel Immensely Better
Click HERE to Get On The Wait List for 5X Your Farm Sales - Opens in February Imagine never again being blindsided, triggered, or annoyed by toxic people's comments or obnoxious behavior at your family gatherings. This is absolutely available to you - I teach you how in today's Episode of the Profitable Mindset. >>Click the Link Above to no longer be triggered by difficult people.
Click HERE to Be Notified When 5X Your Farm Sales Opens in February
Many farmers feel like their prices are already higher than the grocery store, or the highest in the area, so they think they can't possibly raise them any higher.
But they're still not making a sustainable profit. They (you?) often feel guilty even thinking about increasing them to be able to afford to hire help or lift some of the financial burden you feel.
Now you're not making enough money to hire enough help, so you're overworking, often exhausted, and feeling overwhelmed.
Next, you often start adding other products, services or sales outlets which means even MORE overwhelm and overworking, but even LESS money.
This is the hamster wheel farmers often find themselves trying to get off of. So what do you do when your prices aren't working for you but you think you can't raise them?
You've got to go to the root of the problem - that's what I outline in today's episode of the Profitable Mindset Podcast.
I promise you, it's not that you're already the highest price in the area. It's not that you feel guilty charging more. It's not that you just haven't found the right combo of products/bundles/customers.
The solution is inside Episode 143. Let's get you raising your prices with ease. Warmly, Charlotte
Click HERE to Get on the Wait List for 5X Your Farm Sales
I've got a powerful episode for you today.
I'm teaching you a skill that, when you hone it, you'll be unstoppable in your farm business. Click The Link Above to learn the skill. Do you know how, when you set a goal - ANY goal - the next thing that happens is you start to feel some negative emotions such as: * overwhelm * scarcity - not enough time * not enough money * scared it won't work * nervous others won't like it
Well, most of us use those emotions to mean we made the wrong choice or are going down the wrong path.
But. What if those emotions are the currency you pay for having a successful business? In my experience and my training, they are the price you pay.
But they still feel bad.
No worries, though, I got you.
Today's episode will teach you very simply what is the antidote to the terrible feelings that come up on the road to success.
I call this the million-dollar skill, because my clients who learn and practice this skill watch their sales increase, their ability to charge a profitable price increases, and they are finally making an absurd profit. Click ABOVE to listen to episode #142 and learn. Cheers to your profitable farm!
Charlotte
Click HERE for Farmers Coaching Farmers Coach Training Program
Last Friday, I sat down with my client, Lori Hernandez, and we dove deep on how coaching has transformed her life in every way - she was the first person to sign up for coach training so I asked her to share with you why she decided to do that.
Click the link above to listen to our vulnerable and moving conversation - if you have any questions at all that I can help you with, do reply to this email and ask me.
When I started my coach training, my life changed forever in many ways I never imagined.
When I started coaching full-time over three years ago, I started getting emails and messages that now come in daily about how YOUR lives are changing in every way, too.
I love coaching you, and now I get to teach you the concepts and skills I know, so that you can share with others. Together, we'll be touching thousands of lives. Soon, hundreds of thousands of lives. Then, millions. I LOVE being able to give back in this way. Many of you have felt the urge to be an example of what's possible for others, too.
The first class opened up to my current clients and filled up immediately. So I opened up this second class and you get first dibs on the spots - there are 6 left.
If you feel called to serve in the world in this way, to help people feel better and finally reach their goals and dreams, consider training to be a coach in Farmers Coaching Farmers.
Read all about it and sign up HERE.
Click HERE to learn to overcome procrastination once and for all - free training.
There's a great chance you haven't even come close to reaching what you're capable of on your farm and in your life.
I know this because I now have 253 farmers in my coaching program who are reaching new heights in their lives and businesses each week.
They're exceeding their expectations of what they thought was possible.
And I believe this is true of all people. >>Click HERE to Learn to Reach Your Goals and Dreams<< In my own life, I've grown more and learned more each year. My growth potential is limitless. Infinite. And I know yours is, too, because of the evidence I see with the farmers I coach.
I'm presenting a new free training next Monday at 10 AM Pacific.
I'll teach you 3 secrets to overcoming procrastination.
Procrastination on your daily goals and your life dreams - and everything in between.
You see, that's what holds us back from doing all we want to do. That annoying habit we humans have of procrastinating.
Of not doing the one thing that will move us ahead the most.
Let's start to overcome it together.
When you do, I know for a fact - you're unstoppable. And what you can build on your farm and create in your own life is limitless.
Show up Monday to overcome procrastination. AND, exciting news, I'll be sharing about my new coach training program, Farmers Coaching Farmers.
I opened up the first 6 month class teaching farmers to be coaches - and it filled up in 72 hours.
You'll get first chance at the second class I'll be opening up Monday that will be held Friday's at 1 PM Pacific for 6 months.
If you've ever felt called to help others feel better and achieve anything they want in life, be there on Monday.
And, if you want to transform your life and business in ways you never dreamed possible, mentally, emotionally, financially - be there Monday.
All free. Sign up HERE See you there.
Charlotte
Sign Up to Be Notified of "Farmers Coaching Farmers" Coach Training Program
If social media marketing is a bear, Facebook ads are a BEAST!
This is my experience, AND, I see evidence of it in your emails and messages about your struggles with social media marketing in general, ads specifically.
I give a 2-hour long social media marketing class at conferences.
That's too long for you here on the podcast, so I condensed it into 31 minutes of super focused ideas to help you.
Tune in to episode 138 and you'll learn: * The best time to post on social media * My favorite, free, social media scheduling software * Pros and cons of using automatic schedulers for your posts * How to get more potential customers following you instead of lots of other farmers * What exactly you can expect from FB ads * How much to plan on spending on ads
Today's episode is a gold-mine for those of you contemplating using social media.
And a diamond-mine for those of you wanting to place FB.
Today is pure strategy.
See you in Episode 138 of the Profitable Mindset.
Charlotte
Sign Up to Be Notified of "Farmers Coaching Farmers" Coach Training Program
I was in Jackson, Mississippi last week teaching marketing, and I got more questions about "the beast" that is social media marketing than anything else. Using social media to build your business can be super deceiving - you see this platform online, whether it's Facebook, Instagram, Youtube, Tik Tok, or wherever you're looking... and there are millions and millions of people right in front of your eyes.
And you KNOW a percentage of them would love your products.
But how in the world do you turn those 'free' people, just sitting there scrolling on by your photos, into paying customers?
Click the link above to hear how.
I just got an email yesterday from a frustrated farmer who said even though her Facebook page likes are growing and growing, the number of people seeing her posts is declining.
The short answer is that FB and Instagram are designed for that. But there are plenty of work-arounds I talk about in today's episode. Tune in and learn how to think about social media in a way that serves you, and then how to turn those people into loyal customers.
See you in episode 137 of the Profitable Mindset Podcast.
Warmly,
Charlotte
Today and tomorrow I'm in Jackson, Miss., teaching a marketing workshop with Joel Salatin - follow along with us!
I'll be sharing reels and stories on Instagram -
Click HERE to follow me there throughout the 2 days.
This is my ONLY in-person training this year, after a couple years of COVID - hope to get back to it in '23. Today I've got an episode that will help those of you struggling to get to profit on your farms. Last week I had 675+ farmers join me in Farm Marketing Week and I coached on this mistake over and over, so I know today's episode will help you.
The challenge with overcoming this mistake is that it seems contrary to logic.
But that's the struggle we have to overcome - it's tempting to see what everyone else is doing to market their farms and copy the same techniques.
But those techniques aren't working for them, either.
So then you get frustrated that it's not working for you and you try even more strategies and techniques, spreading yourself even thinner.
Today will guide you through how and what to constrain and focus on to get to making more profit in your farm business.
And, a beautiful side-benefit, your life will calm down tremendously.
Click the link above to listen to episode 136 of the Profitable Mindset Podcast:
>>The Huge Roadblock All Farmers Face - And Tips on How to Overcome<<
Click HERE To Get The 7 Tools - My 5X Your Farm Sales Program
This week you saw me offer feedback on several farm websites that I know from experience, when you implement the coaching I offered, will be the start of you 5X'ing your farm sales.
That's just one coaching session. We do this EVERY week inside the coaching program.
- The farmers I'm giving feedback to each week are selling out in ONE email what used to take them months.
- They're selling more in ONE WEEK than they used to sell the whole season.
- They're raising their prices to make a 40%+ profit finally.
Join Now and Begin 5X'ing Your Farm Sales AND Your Life
All because they're committing to doing the work of working on their mindset and their marketing for one year.
Not only are they making more money, they experience this:
- No longer feeling burned out
- Working reasonable hours
- Setting firm boundaries
- Making daily time for themselves
- Feeling present with their family every day
You've got to know, though, 5X'ing your farm sales is not all about the money.
It never is.
Yes, money solves a lot of immediate problems.
We solve those for sure!
But then, 5X'ing their farm sales becomes about so much more.
- Paid off mortgages.
- Husbands and wives able to quit day-jobs and be home full-time on the farm.
- Healed marriages. Healed relationships with parents and in-laws and kids.
- No more juggling bills each month because there's always enough in the bank.
- Finally taking a family getaway during the busiest months of summer... with NO guilt.
And more.
INFINITELY more.
The average person will 5X their sales. Some less, some more, depending on how committed you are to the coaching.
And then you find -
The more profit your farm makes, the more you are able to do for your community, your family, and yourself.
It’s the difference between being stuck at the computer trying to make the numbers work and being able to hire and help a bookkeeper make a living so you can improve the soil.
It’s about working hard and seeing your customers have better health and better lives because of your farm products.
It’s about having time for yourself again and having more time with your family, instead of constantly working and worrying about being able to pay the bills.
And I know you’re no stranger to hard work, so if you’re willing to put in the effort to make these outcomes happen for you, sign up for my program, 5x Your Farm Sales Coaching Program for Farmers.
Inside, you’ll get one year of:
- Advanced Marketing Strategies for your specific marketing pieces. Focused feedback every week. Learn the 5 Day Focused Sales Launch
- Access to three of my best courses designed to help stop the overwhelm, structure your farm for profit, and increase your sales
- Access to a Facebook group where you’ll meet and learn with fellow farmers on the same path as you
- Weekly group coaching with me where you can bring any problem, marketing, business, or life challenges, that comes up for you along the way and be supported in your growth
Click HERE to sign up for Farm Marketing Week – Free Coaching
Farm Marketing Week is where I go live with farmers all across the country on Zoom and you can submit one piece of marketing for my feedback.
Each time I offer strategic marketing feedback on these calls, farmers are emailing me afterward sharing success:
- "Sold 80% of my wreaths with ONE email after you rewrote it"
- rewriting her email as I taught and a day later sold 2 hogs with that email, previously not getting anyone to buy from her emails.
- This new farmer added the missing key to her website and created 12 signups to her email list which was previously at zero (everyone starts at zero, you just don't want to get stuck there)
- Several farmers DOUBLED their email signups within weeks of making the website edits
- "Selling one beef per month consistently since rewriting my newsletter as you explained how"
This WILL be you if you implement even half of what I teach during Farm Marketing Week.
Sign Up HERE. My clients learn that people will buy ANYTHING they offer for sale on their farms.
They experience this because they are learning how to craft expert marketing that creates sales. They learn how to sell people on their products in a non-icky, non-salesy, way and find that people love giving them money. And these customers don’t complain about the prices their farmers, my clients, have to charge. The farmers I work with learn how to write in way that connects and creates desire for their products.And marketing becomes a much simpler process that you complete with ease. Use the link above to sign up and I'll see you inside!
Click HERE to sign up for Farm Marketing Week – Free Coaching
I've had farmer after farmer email me after Farm Marketing Week (all free) and tell me they implemented a few of the coaching tips I offered...
...and they made money where before they were making none, or they make double, triple, or more than their previous sales.
The email I got just this week - she sold 80% of her wreaths with ONE email where before she wasn't selling any in her emails.
THIS is the power of learning the skill of marketing.
If you're not making money, that's feedback you've got to work on your marketing mindset first and your strategy second.
It's not that you live in the wrong place or your website is just not working.
Those things are not preventing you from making money.
My clients and the attendees to FMW are learning it's their marketing mindset they need to adjust first, and their strategy they need to learn second.
Lucky for you, I am a master at both and offer this education FREE a few times a year during Farm Marketing Week.
Sign up. Show Up. Level up.
I KNOW this will happen for you. The hundreds of farmers it's worked for just in the past 6 months will attest to that.
See you there.
Click HERE to sign up for Farm Marketing Week – Free Coaching
Click HERE to sign up for Farm Marketing Week - Free Coaching
Imagine this for you: "I'm making the same amount of money working far fewer hours this year. I'm confident I can make any amount of money I want with this farm. Everyone notices how much calmer and nicer I am." >>Click the link above for Lisa's full story of how she did this on the podcast today<< Many farmers quit because they reach the breaking point where they realize the stress is not worth it.
EVEN WHEN they're making money, they realize the money is not worth the mental, physical and emotional toll they pay.
Not to mention the toll on all their relationships.
You see, being a farmer means we face an extraordinarily large number of challenging circumstances daily that most other business owners do not have to contend with.
The extraordinary circumstances aren’t going away any time soon - the weather, death, and loss of animals and crops, government regulations, the HIGH financial inputs, the rising costs of everything…
…are what it means to be a farmer.
Since those circumstances aren’t going away and are actually a normal part of a farm business, you’ve got to learn how to manage your mindset around them. Today's interview with my client Lisa shows you how she turned this around. She still has all the same circumstances - farm, customers, rising costs and prices not kept up.
But through coaching, she’s created these results:
- Far easier to manage employees-you taught me how to delegate with ease and feel confident in their abilities
- Much less stress every day
- Much more acceptance, feeling calm, and no more complaining.
- A feeling of free and in control
- “My kids hug me every day”
- CSA members are happier because there's a calmer and more peaceful feeling on our farm
- Mistakes happen, and I don't flip out
- I learned the skill of no longer taking things personally, such as when a customer quits or gets upset at a mistake that was made.
>>Click the link above to learn how you can also learn to transform your life and farm<< This work is the best thing you can do in your life. It will change every area of your life - and farm - for the better.
Be ready - 5X Your Farm Sales opens up in a couple of weeks, and you can meet Lisa inside and have the same huge successes she’s had.
Anything is possible for you when you learn to manage your mindset.
I mean - absolutely anything.
See you in Episode 132 - CLICK LINK ABOVE
Warmly, Charlotte
Your farm looked successful on paper (or in your mind, at least.) * Raise what you know people want * Look at what the market will bear and price accordingly, so it's a steal, you know you'll sell out. * Post consistently on social media - ALL the places!
Then reality sets in.
But the money does NOT. Click the link above to Avoid (or fix) the Top 3 Mistakes Sometimes what seems like the most obvious things to do on your farm are the things that will do your business in - FAST.
There's a bit of a time crunch to get cash flowing in your farm business sooner rather than later.
This is because farming is a business where there are LOTS of financial inputs up front.
If you don't get cash flowing from sales, it can be a downward spiral of debt and anxiety. Then overwhelm sets in and you can't see a way out.
So you expand.
The problem most farmers make, though, is they expand the wrong way and at the wrong time. Today's episode will outline the mistakes most farmers are making so you can get back on the right track to building your sustainable, profitable farm. See you in Episode 131 of the Profitable Mindset Podcast! Click the link above to listen.
Warmly,
Charlotte
5X Your Farm Sales Waitlist – HERE
If you're a farmer, some days it feels like nothing's going right.
Case in point, last week I coached on the following: * Lost half my flower crop to spider mites * The butcher closed suddenly & unexpectedly, leaving us with lower quality options * We sold half our cattle herd at auction due to drought
And more.
At first glance, it seems these things shouldn't be happening; they cause such negativity.
Thank goodness all these farmers have a mindset coach to help them immediately manage for the feelings of overwhelm, defeat, hopeless.
Click the link above to find out how>> Because you see...
Being a farmer means you can expect circumstances like these.
Circumstances that might bring you to your knees on your average Tuesday.
Bring you to your knees, that is, if you don't know how to manage your brain.
That is what coaching is. YOU learn how to manage your thoughts. So you stop wasting valuable time and dollars trying to fix things that are a normal part of farming.
Because signing up for farming means you're signing up for crop & animal loss, drought, flood, destruction, people quitting, etc.
When you learn to manage your thoughts around these circumstances that are a part of farm life, you will never be derailed again.
Today's episode of the Profitable Mindset Podcast will get you started overcoming these circumstances that previously took you down for days or weeks.
Yes, you can fix all of that and learn to manage farm life with ease.
Click the play button above and learn to live farm life with ease.
Enjoy,
Charlotte PS: 5X Your Farm Sales opens up for registration in October - be ready to jump inside the program, rewire your brain, and finally start farming and living with much more ease.
Click HERE for 5X Your Farm Sales Waitlist
I was raised to believe that I had to "earn" or "deserve" time off.
I was taught I had to get it all done, or most of it, or get everything/everyone taken care of...
...before I could take a break.
And I hear it in the way you talk about your life that you may have been raised the same way.
It took me 50 years of overworking and exhausting myself, making myself sick, to figure out how to change that belief and start giving myself a break. ==> Click the link above to learn two things that will make you feel delighted to give yourself a break <== If you don't learn how to turn this around - that belief - that you have to earn or deserve time off - is going to keep you NOT making money on your farm.
Not to mention, keeping you feeling unfulfilled, wondering if this is all there is, or if you're missing something.
I teach hundreds of farmers a year how to create 10-20 more hours in their week.
Not by overworking the rest of the week -- and then falling into exhaustion.
But 10-20 more hours in their weeks -- while feeling spacious and abundant.
And it starts with the last 2 steps on the podcast today.
These skills my clients learn to do to create more time in their lives are probably the exact opposite of what you think is going to work. ==> Click HERE to learn two things that will create MORE time in your day <== You might not believe that it's this simple.
But my clients tell me every day in emails or in the Facebook group that it's MAGICAL that they actually created lives where they have a luxurious amount of time each week.
I want this for you, too.
Listen to Episode #129 of the Profitable Mindset Podcast and change your life.
Enjoy,
Charlotte
Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE
This week I'm diving in to Step 2 of "4 Simple Steps to Create More Time."
Today's simple but life-changing exercise is one my clients in 5X Your Farm Sales learn to implement the first week of class.
It's one of the key shifts that create huge progress in their businesses. **It's how they produce MORE in 2 hours than they used to struggle with completing in a week.
Click the link above to learn this simple practice.** You see, there's something about the way you write down your to-do's that's keeping you unfocused.
You know when you sit down to your desk because it's time to "work on marketing" and you research to feel inspired, but when it's time to get up you still haven't produced much of anything?
Ya, well, that's how I used to be, too.
Until I learned the 4 steps I'm teaching you during this time management series to create way more time in your days. The farmers in 5X Your Sales post in the Facebook group regularly, "It feels so luxurious to have free-time everyday, I'm still getting used to it!"
And this is for you, too.
THIS is the work I do daily, with farmers.
Dive into the episode today and do this work with me and free up some space in your busy day.
Not only will you free up space, but you'll start to feel incredibly accomplished throughout your days, too, when you incorporate the practice I talk about in today's episode of the Profitable Mindset. Listen and learn by tapping the link at the top. Warmly, Charlotte
Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE
You may know logically - * Worry will never make you feel better.
* Hustling will never make you feel more peaceful.
* Self-criticism will never make you feel good about yourself.
* Trying to do it all will NEVER make you feel productive or accomplished.
And though you may know this to be true, most people don't know how to stop doing it.
I can help. And I'm working with farmers daily teaching them how.
These four things don't work to make life manageable.
They actually move you backward in your life and business. Click the link above to learn the first step of the solution to creating more time I'll spend the next few weeks giving you the antidote to this problematic thinking.
Then you will use what you hear on the podcast to gradually rewire your brain to STOP the unproductive/unuseful thinking.
When you give what I offer a try, you'll notice you start to default to useful thinking that solves problems.
The worry, hustle, self-criticism and overwhelm will start to be replaced with calm, balanced and self-confidence.
How do I know?
I've done it myself AND my clients in 5X Your Farm Sales report this is what's happening to them regularly. Over our year together, they're learning to STOP the four un-useful habits above and life starts to be so calm and even fun for them.
Sometimes, for the first time in their lives.
Give it a try.
Click The Link Above to Listen. Charlotte
Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE Imagine how luxurious it would feel to have 2-3 extra hours every day of your life.
It's not just an impossible dream... stay with me here, and you'll start to see possibility for this. ==> Click the link above to Learn the 4 Biggest Time Wasters <==
You know I can teach you how to make more money.
And I can teach you how to attract all the customers you need.
But what I can't do for you is create more hours in the day than the 24 we all have. However, my clients report finding 10-20 more hours in their weeks after coaching with me. I know - it may seem impossible for you right now. But please know, with some focus on a few key things, this is available for you, too.
Farmers coaching with me create more time with a combination of learning how to manage their time more productively.
AND, the other side of that, they learn how to stop wasting immense time in their days.
You've got to address both - stop wasting time + learn to manage it in a useful way.
Next week I'll start teaching you the steps to creating more time, but first, before those will work for you, you've got to learn how these common time wasters.
I outline the 4 Biggest Time Wasters we don't know we're doing - in today's episode of the Profitable Mindset Podcast. Click the link above to Learn to Eliminate the 4 Biggest Time Wasters Just becoming aware of these 4 things will make it easier for you to change them.
Awareness is the FIRST step in creating calm, balance and peace in your lives that my clients report feeling for often what is the first time since starting their farms!
So, step 1 of creating more time is becoming aware of how you're wasting time.
Nothing else will work until these are eliminated.
See you in Episode 126! Charlotte
5X Your Farm Sales is Open For Registration
Click HERE to Learn
This week you saw me offer feedback on several farm websites that I know from experience, when you implement the coaching I offered, will be the start of you 5X'ing your farm sales.
That's just one coaching session. We do this EVERY week inside the coaching program.
- The farmers I'm giving feedback to each week areselling out in ONE email what used to take them months.
- They're selling more in ONE WEEK than they used to sell the whole season.
- They're raising their prices to finally make a 40%+ profit.
Join Now and Begin 5X'ing Your Farm Sales AND Your Life
All because they're committing to doing the work of working on their mindset and their marketing for one year.
Not only are they making more money, they experience this:
- No longer feeling burned out
- Working reasonable hours
- Setting firm boundaries
- Making daily time for themselves
- Feeling present with their family every day
You've got to know, though, 5X'ing your farm sales is not all about the money.
It never is.
Yes, money solves a lot of immediate problems.
We solve those for sure!
But then, 5X'ing their farm sales becomes about so much more.
- Paid off mortgages.
- Husbands and wives able to quit day-jobs and be home full-time on the farm.
- Healed marriages. Healed relationships with parents and in-laws and kids.
- No more juggling bills each month because there's always enough in the bank.
- Finally taking a family getaway during the busiest months of summer... with NO guilt.
And more.
INFINITELY more.
The average person will 5X their sales. Some less, some more, depending on how committed you are to the coaching.
And then you find -
The more profit your farm makes, the more you are able to do for your community, your family, and yourself.
It’s the difference between being stuck at the computer trying to make the numbers work and being able to hire and help a bookkeeper make a living so you can improve the soil.
It’s about working hard and seeing your customers have better health and better lives because of your farm products.
It’s about having time for yourself again and having more time with your family, instead of constantly working and worrying about being able to pay the bills.
And I know you’re no stranger to hard work, so if you’re willing to put in the effort to make these outcomes happen for you, sign up for my program, 5x Your Farm Sales Coaching Program for Farmers.
Inside, you’ll get one year of:
- Advanced Marketing Strategies for your specific marketing pieces. Focused feedback every week. Learn the 5 Day Focused Sales Launch
- Access to three of my best courses designed to help stop the overwhelm, structure your farm for profit, and increase your sales
- Access to a Facebook group where you’ll meet and learn with fellow farmers on the same path as you
- Weekly group coaching with me where you can bring any problem, marketing, business, or life challenges, that comes up for you along the way and be supported in your growth
Click here to learn more. Enrollment just opened and will only be available until this Friday, August 5th, at midnight PT.
Plus, inside I give you a marketing system that is so simple and easy to execute, you’ll probably spend less time in the office than ever before.
Don’t miss this,
Charlotte
P.S. That marketing system I talked about? Here’s what it does:
"I learned to determine how much my time is really worth. I no longer feel guilty. I feel confident I’m ALWAYS doing exactly what I’m supposed to be doing. And I made 50% more revenue this year."
Click here to check out 5x Your Farm Sales, a Marketing and Mindset Course for Farmers.
PAYMENT PLAN: I had several requests for a payment plan this week - Click HERE for the payment plan.
Click HERE to Read All About 5X Your Farm Sales Coaching Program Today is a very special story of transformation of an extended farm family.
-Click the link above to hear about how Rachelle, her husband and her father-in-law have improved their lives dramatically on the farm.- Rachelle has 6 kids UNDER 7.
As if that's not a big enough job, she often milks cows in the afternoons.
She farms with her husband - they own the farm 50/50 with her in-laws, so there's the added pressure of doing business with extended family.
Before she came to me for help, they were exhausting themselves, doing all the farming and selling, working hard chasing every dollar.
She had no boundaries with her husband, family, or customers and found herself in constant reaction mode, running all over the place doing deliveries and anything that demanded her time. Rachelle knew that at this pace, they'd NEVER get caught up and would never have enough time to do what they needed to do to build a sustainable life and business.
Rachelle knew she needed better time management.
She also knew she needed to learn to value herself more to take better care of herself and her family.
(So many of us as women are taught NOT to value ourselves; instead, everyone and everything else comes first - this keeps us feeling terrible in life.) Fast forward 16 months or so later, and Rachelle looks, sounds, and feels like a new woman.
The other farmers inside the 5X Coaching program have witnessed her growth and change and the calming down of her life, too.
Rachelle is an inspiration for ALL of us.
She's an example of what's possible when you decide to shift your thinking and learn to create NEW results in your life.
Click the link above to learn the crucial mindset shifts she made that have shifted her husband and father-in-law for the better.
Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE
Most of us consider time to be our most valuable asset.
Our 24 hours in a day is so precious!
But here's what I know to be true -
I teach you how to create more money.
I teach you how to get all the customers you want
But I can't teach you how to make more hours in the day than the 24 we're all given.
But I CAN teach you how to create more time in the 24 hrs you already have by making a few subtle but powerful shifts. Click the play button above to learn the first step to getting way more peace AND productivity in your 24 hours**
I don't mean that you're going to do more - I'm not telling you that you have to be more productive.
Chances are you're already running on all cylinders - me telling you to "just do more" is NOT going to help.
Instead, you're going to learn to shift the way you think about time.
You'll learn to create a new way of thinking about the time you do have that will free up hours.
I will teach you the first steps in learning the skill of managing your time differently in your mind - in a way that serves you instead of overwhelms you.
Based on my experience coaching hundreds of farmers, when you learn the skill of managing your mind around time, you'll free up 2-4 hours per day.
Today's podcast is step one.
When you stick with me and learn to Master Your Time & Master Your Life, you'll get more done PLUS have time set aside daily for your own personal care. I know!! That's a new concept for most people - daily time for ME???
Because you can't create more hours in a day, it is crucial you learn this first step of getting MORE out of the hours you do have - MORE accomplished and produced and more rest time. Click the play button above to learn to create more time in your day.
Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE
Many farmers move through their days disappointed by others' actions or lack of actions.
In my farmer coaching group, farmers show up frustrated with thoughts like - "my husband should be supporting me in quitting my job."
Or, maybe your farm partners don't want to work as hard as you think they should.
And since farming and personal life are often intertwined, even personal expectations stop you up, such as - "my ex should be keeping me informed of the kids' activities."
The problem you create for yourself is - when you feel disappointed or frustrated others aren't doing what you want, you keep yourself stuck NOT doing the things in your business you need to move ahead.
Soon, you're not only feeling terrible, disappointed, frustrated - now you're not making money. This compounds the negative feelings - now you're feeling stressed and anxious about your sales or lack of income.
Even if the thing you expect the other person to do is logical and rational, they still may not do it (because they're autonomous adults with agency).
You're thinking some version of, "people aren't doing what they're supposed to and we're not making money." But there IS a solution - and it all lies within your ability to shift your mindset. Mindset coaching teaches you how to shift your thoughts from what's NOT working to thoughts that create successful, profitable results.
Today's episode of the Profitable Mindset Podcast will teach you how to start shifting from un-useful/unproductive thoughts that keep you stuck not making money...
...to thoughts that will drive the actions needed to build your profitable farm. Click the link above to start creating successful results.
Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE
You can be skilled at farming AND marketing but still NOT be making money on your farm.
Here's why...
Most farmers are missing the mindset skills required to build a sustainable & profitable farm. (Actually, it's not just limited to farmers, it's all humans - we aren't taught mindset management anywhere in our lives. Until now.)
Here's how it goes - farmers start their farms.
They're great at producing top-quality products.
They've built - or paid to have built - a nice-looking website that works.
They get lots of likes and comments showing interest.
Maybe even making lots of sales. But not quite making money.
And - because farming is the beast it is - there are lots of moving parts.
This means more opportunities for things to go wrong, to break, and mistakes to be made. And these problems take up so much of your time. Problems like these my client brought to our coaching call this week: * "Nothing's working out"
* "Things keep breaking or falling apart"
* "I'm always waiting for the other shoe to drop"
* "I'm wasting so much of my time"
She said she feels useless when she thinks this way.
Once she makes herself feel useless, then she second guesses herself - like, 'why do it when it probably won't work out anyway.'
This makes her feel overwhelmed.
Which results in more struggle and feeling stuck.
Not moving ahead on the money making activities.
And not making a profit. This kind of thinking happens to a lot of farmers and if you don't figure out how to turn it around, most people decide to throw in the towel and quit eventually. They decide it's too miserable to live long-term in overwhelm and feeling like things aren't working.
But today's episode of the Profitable Mindset Podcast will teach you a few simple - but incredibly powerful - things that will help add the mindset skills you need to build your profitable farm. Click the link above to learn the missing piece of building a profitable farm. They're simple shifts you can start practicing immediately and you'll notice results right away, too.
Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE
Many of us confuse "being honest" with disrespecting ourselves.
We think we're just telling the truth when we say things like: * "my marketing isn't working"
* "I should've had this down by now"
* "I'm not very tech-savvy"
* "people don't appreciate the work we do"
These are various versions of thoughts I've heard from farmers many times over the years. Most farmers just think they're statements of fact.
But what if thinking this is actually you keeping yourself stuck and small and hurting you and your business? That's what research shows us is true and I want to offer you help today. Self-respect (how we talk to ourselves) is actually a skill most of us need to learn. Many of us were taught as we grew up to be humble and not arrogant or conceited. To be self-deprecating, even.
When you tell yourself these so-called "truths" you think are making you look humble, you're actually creating terrible results for yourself in your life.
These thoughts do not result in you feeling good about your self or your farm AND they prevent you from making money. Today's episode of the Profitable Mindset Podcast will help you do the following: * Become aware of how you're hurting your business with what you think * What simple practice you need to implement that will make your success inevitable * And what to think that will make you feel better immediately
Click the play button and learn how to move ahead in your business with ease.
Sign Up for Farm Marketing Week - Free Marketing Coaching - HERE
It's super common for the farmers who first come to me for coaching to think that a successful farm is built by giving your community what they want.
For instance, they decide to start a flower farm.
People love the flowers and wish could cut their own. So the farmer opens up a u-cut.
Then, the customer wants you to save them some peonies. Or pink tulips... and you go out of your way to do so.
Next, they want to pick up their flowers Saturday, late, because they're going to be in the area anyway. You comply because you NEED to make sales.
THEN... they need you to deliver. Or ship. Or sell dried flowers. Or starts. So you do. Your days are LONG but you're moving product, so it seems logical.
But you're not going to get to profit running your business this way.
And there is no clear brand when you run your business this way.
THIS episode will help you turn this around and make branding, selling, and running your farm so much easier. This same mistake happens no matter what you are farming - the milk, meat, and vegetable farmers all struggle with this at first.
And you'll want to get this figured out ASAP or you'll do what most farmers do and quit because you're in constant overwhelm, in reaction mode and feeling frustrated, overworked, not making money.
This is what I call people-pleasing in your business and it's the opposite of what your business really needs, which is a CEO making the decisions.
And guess what - even if you never thought of yourself as a CEO, you ARE the CEO of your business when you start your farm!
But since you didn't go to "CEO School" you weren't aware of this - until now when you see yourself in this reaction mode, this people-pleasing mode. Today's episode of the Profitable Mindset Podcast will help.
Click the link above to learn how to shift to being the CEO your biz needs and then clear up your branding to build your profitable farm with ease.
Get the Free Pricing Worksheets HERE.
13 years ago, when I brought home my first milk cow, I just figured I'd charge a buck less than the neighbor was charging.
Yes, that was my pricing strategy!
I oh-so-quickly learned that was not a strategy, and not only that, it was a fast-track to broke if I kept it up! And I know this is one of the most common struggles among us all, because I get the emails & FB/IG messages daily:
"How do I figure out what to charge for my (chicken, flowers, CSA)?" "How do I stay below the neighbor's price but still make a profit?" "How do I figure in my wage? My losses?" "How do I deal with customers who challenge my prices? Pricing strategy involves so much more than just seeing what the neighbors are charging.
Farmers very quickly become aware that their prices must be more than the grocery store because on our non-industrial farmers we just don't have the economy of scale that corporate farms have.
Therefore, our prices will be higher, and this means, people new to buying from farmers might not understand why.
Once my clients decide what to charge, then comes the mind drama - how do I explain this to my customers? In today's episode on the Profitable Mindset Podcast, I walk you through how to raise your prices with ease and avoid the drama in your mind - and your customers' minds.
So many farmers want to justify their prices by explaining the costs involved or explaining the pricing process.
Tune in and hear why this will backfire in your business and create doubt in your customers' minds, and what to do instead.
Today's episode will help you shift from doubt or guilt or tempted to prove your price, to a place of self-confidence and "in-service" to your customers.
When you make this shift to self-confidence, it becomes so much easier to run your farm and charge a profitable price AND maintain a great connection with your customers.
Tune in to Episode 118 by clicking the link above, and let's get your prices up where they need to be. Charlotte
Sign Up for Farm Marketing Week - Free Marketing Coaching - HERE
If you're not sending your marketing emails to people with ease, it's not a time management problem, as this week's client thought.
It's a thought problem.
The only thing between you knowing you need to send marketing emails or newsletters and actually sending them, is your thought about it.
My client showed up for coaching because she's only sent 2 newsletters in 6 years of being a lavender farmer.
And this is keeping her stuck, small, not profitable.
I asked, "why aren't you sending emails, since you know how and you know this is key to making consistent sales?"
She answered, "I hate doing them - they make me anxious & miserable."
And she wanted me to help her with the time management program to get it on her calendar.
But she soon discovered in our coaching call, when you start with that thought "I hate them" --- you'll NEVER take the action of sending them.
This thought is keeping her stuck not doing the newsletters.
This thought is keeping a lot of you stuck not doing things on your farms!
The 3 step process I use with my clients in coaching will help you learn what's really holding you back from doing the things you want to do. Things like sending your marketing emails, and it'll help you finally move ahead to do it with ease.
You might think it's a fact, that it's true you HATE sending newsletters, or you HATE weeding, or you HATE the thought of raising your prices.
But notice how that thought makes you feel - stuck, burdened, hopeless, defeated, or any other negative emotion that will NEVER drive the action you're wanting - in this case - email newsletters.
I teach my clients step by step how to do email marketing with ease, but what happens next is, they know what to do but they have an obstacle thought that keeps them stuck not sending their newsletters
Tune in and become aware of what you're doing that's keeping you small and stuck and not marketing with ease - and then how to turn that around. See you in Episode 117! Click the link above to tune in.
Sign Up for Free Marketing Coaching HERE during Farm Marketing Week.
I used to wake up every night about 1:30-2:00 AM and just toss and turn for the next couple of hours, worrying about my farm, family, and my to-do's.
It wasn't even productive or useful because I wasn't actually doing anything!
I was just looping & spinning. But I couldn't stop it, either.
Then, I'd wake up on time in the morning, but groggy and tired.
I thought it was normal because most of my friends had the same struggle!
I thought it was just how life was as a busy farmer + parent + managing the house and business.
It sucked, though, to be tired a lot of the time. I knew it wasn't productive but I didn't know how to stop it. I actually thought it was just how life was going to be, forever.
I even had friends advise me to drink alcohol before bed and then I'd sleep straight through... didn't work, though!
Then my other friend said she takes Tylenol PM every night...
People suggested melatonin and magnesium and specific teas.
I tried it all.
Nothing worked and I wondered "is this all there is in life for the next 30 years?" Then I found the work that I'm teaching you today. What I'm teaching you today changed my life and now my clients are able to improve their sleep and they've shut off the daytime spinning and looping, too!
One of the hugest payoffs to stopping the spinning & looping that goes on in my clients' heads is they find 10-20 MORE hours in their weeks.
And I want this for you, too! Today's podcast episode will help you stop the spinning and looping in its tracks! Implement the steps, practice them, and then let me know how you do!
This is something I coach on regularly, too - if you're not yet a client - this podcast will get you on your way to managing how you think so you can create way more time and success.
Warmly, Charlotte PS: Click the link above and learn how to calm your mind down once and for all.
Get free marketing coaching during Farm Marketing Week HERE. Do you know your financial success on your farm cannot outpace your personal growth?
To put it another way, if you're not happy with the amount of sales or the money, or profit you're making in your business, you've got to work on your mind to improve those results.
Many farmers have success at first but then they plateau.
That plateau is feedback you've got to take the next step and work on yourself, not on the website or infrastructure or hiring or expanding.
It's not the external circumstances that will get you to success - it's self-awareness of how your thoughts are causing you to struggle and then how to shift them to be more useful.
This may sound easy - but like most really worthwhile endeavors, it's not.
But it IS the solution to building a profitable farm - whatever that looks like to you.
Some farmers have very small operations and just want to pay their expenses and maybe have some spending money left over for family fun.
Other farmers are trying to make a living solely from farming.
Wherever you fall on the spectrum, the process is the same.
You've got to get your thoughts, emotions and actions in order and in alignment to be able to create the results you want.
That result may be a specific dollar amount in the bank or some other measurable goal.
Today's podcast episode will get you on your way. Charlotte PS: Click the link above to learn the ONE CRUCIAL THING the most successful farmers do in life and business
Sign up for FREE coaching during Farm Marketing Week HERE.
Now is the time for you to step up and be powerful in this world and make your farm profitable so you can be in it for the long run.
There are so many lives to be changed with your products and events.
What steals your success and keeps you from having the impact you want to have are decisions made from non-productive thoughts about your ability to market and your marketing.
Most of you create your marketing from non-useful thoughts like - it “will be easier to sell...” * With sales and discounts * Cheaper prices * If I find the right person to do my marketing * Lots of variety of products and bundles of products * Multiple offers in your newsletters for them to buy a variety of products/services * Or, you ask people what they want to buy and you decide what you’ll raise/grow/sell based on that
You choose your prices based on your “worth,” mistaking personal value with business value. These un-useful/unproductive thoughts cause you to create unproductive marketing that doesn’t connect or sell. Your farm is struggling. So then you think you need to change website platforms, you think you need to add or change to a different breed or variety, causing even more money outflow and loss. You soon don’t make enough sales of anything to get to profit. I am coaching you to find your un-useful thoughts and change them, one negative thought at a time. I’m doing this inside Farm Marketing Week - click HERE to join now.
The first-ever coaching of its kind.
3 days with me coaching you on the mindset and strategy of irresistible marketing. This is a taste of what we do DAILY inside 5X Your Farm Sales - a free 3 days to help you decide on committing to changing your mindset, your marketing, and your bank account.
3 Days of up-leveling your life, completely free.
Join us HERE. Charlotte TODAY10:29am Charlotte Smith Client
Sign up for FREE coaching during Farm Marketing Week HERE.
What I know to be true after working with hundreds of farmers, is the thingbetween you andthe money you want to make is your marketing written in a way that connects and creates desire to buy.
The amount of sales you make is a direct result of your marketing. And marketing that makes sales with ease starts with your thoughts about it.
Your mindset. Click HERE to clean up your mindset around marketing. So what is your mindset around your marketing...?
Most farmers first come to me and they think their marketing needs to be better, shouldn’t be so difficult, isn’t good enough - and THESE very thoughts prevent them from putting out good marketing.
And many farmers struggle to get out any marketing.
You want to learn the skill of having useful and productive thoughts about your marketing.
You want to have amazing thoughts about your marketing.
How do you know you have amazing thoughts about your marketing? You’re making sales.
Consistently. You’re making consistent sales when your thoughts about your marketing are successful thoughts. If you’re not making consistent sales with ease, you’ve got to develop the mindset to create that. We are building a successful marketing mindset inside Farm Marketing Week. 3 days of live coaching, feedback on your marketing: cleaning up all your doubts, uncertainty, indecision, confusion, and lack of confidence. Learn to build a strong mindset around your marketing that makes selling easy. I’ve been teaching and coaching on marketing for a decade, and I’m teaching and coaching you on everything I know during marketing week.
Click here to get registered.
Sign up for FREE coaching during Farm Marketing Week HERE.
On New Year's Eve 2021 Arlene found her freezer full of hogs and the new hogs were headed to the butcher.
She needed space.
She needed them SOLD and gone.
She'd been in my program for a while, she had her email marketing in place, and had learned to nurture her list.
But hadn't been focused on talking about hogs, so was hoping to at least sell a half-hog and free up even a tiny bit of space.
She put together a quick email to send before her NYE gathering and forgot about it. Imagine her surprise after midnight when she decided to check on the email before going to bed - tears rolled down her cheeks when she realized she sold every last hog! Click the play button and listen to the whole story!
Selling out with one email gives her even more confidence knowing she can sell every last thing on her farm - just by changing her thoughts. By intentionally practicing thoughts that serve her by driving the action of making sales.
She and her husband are finally making money and now feel blessed to be spending time building their dreams instead of just trying to make ends meet.
She used to have to juggle the bills and decide which she should pay this month and which she could put off till next month.
Now, life has become so fulfilling for their family - "I'm very aware how much I'm changing customers' lives by what we're doing."
"We're giving life to our community, our people."
"Our local farm community has seen us become profitable and they're asking us what are we doing - how did we become profitable? And they're seeing hope that they, too, can learn mindsets that will get them to profit."
Arlene says, "I'm an example of what's possible to all the farmers around us! I'm giving them hope there's a better way."
"Now I've created so much demand through using your marketing mindsets and strategies that I have to get coached on the new problem of finally making money and dealing with all this success!" Click the button above to listen to Arlene's powerful interview today on the Profitable Mindset Podcast. Charlotte
Sign up for FREE coaching during Farm Marketing Week HERE.
I'm hearing that farmers in communities all around the world are looking at the 5X Your Farm Sales farmers and wondering how in the world these farmers are making a profit AND doing it with ease, when they --- neighbors --- are struggling to pay the bills and often LOSING money every year.
Today's interview is an example of just how my clients are finally making money with way more ease and balance. And the farm community around her is noticing.
Hear from Brittany about how she more than 5X'd her farm sales this past year after joining the coaching program.
She now makes more money than her husband, a medical director, and they've been able to follow through on their 13 year dream you'll hear about on the podcast.
She's able to make all their dreams come true because of the time she's learned to create through coaching, the life balance, and the money she's able to make using all the other resources in the program.
You'll be inspired.
But don't be tempted to sell the farm and move to Hawaii where it averages 80 degrees year 'round... I asked and she says it's not as romantic as it sounds. ;)
Brittany is just one example of what's possible in your life when you commit to doing the hardest work you'll ever do and learning the skills and mindsets to build a profitable farm.
Hardest work - yes. But the most fulfilling and valuable work you'll ever do, as Brittany explains.
See you in Episode 111.
Sign up for FREE coaching during Farm Marketing Week HERE.
This week a client got on a coaching call and said she was part of an email thread in her area with a bunch of farmers saying you can't make a living farming.
(All because THEY weren't making a living farming.) And she was feeling stuck thinking she would never get to profit. She wasn't raising her prices when she believed this discussion.
Yet she knows in our group we have farmer after farmer reporting increased profits, increase revenue, reaching bigger sales goals than ever before. She wondered who to believe.
THIS is why mindset work is so important: if you surround yourself with failing farmers telling their sad story of going broke, then that's what you'll believe.
And that's what you will create on your farm.
IF you want to be successful, surround yourself with farmers like the 5X coaching clients who are learning to create profitable farms.
Today's podcast is an example of what's possible for you when you learn the marketing skills and mindsets I teach.
I invited several farmers to share their favorite changes in their businesses and lives since starting this program.
THIS is how you make success inevitable - surround yourself with other farmers and study their mindsets.
And unsubscribe from those lists of people sharing about how it's not possible!
My clients in 5X Your Farm Sales are selling out in 12 hours in one case, one email in another case, and one week of emails for others. This is just the beginning of their successes! Tune in to hear how they're making more money with more calm and peace than ever before. Hear from one farmer who's been self-critical her whole life and how that's shifting today and has changed EVERYTHING about her life AND marriage AND business.
If you've ever thought maybe you're too old to learn how to turn your farm around, you'll hear from Carole, age 70, who's ecstatic at the success she's creating in her farm business and her personal life.
Tune in today and hear what's possible when you surround yourself with successful people.
Click HERE to sign up for Farm Marketing Week free coaching.
In my conversation with Scott Shepherd this week we go very deep into the subjects of marketing and mindset and how you can't have a successful, profitable farm with ease without mastery of your mindset.
You'll walk away from this episode with a lot of knowledge but also feeling super inspired and confident.
There are many gems you can start incorporating into your business: * the key to raising your prices with ease and not losing customers
* how to insure people will buy no matter how much you charge
* how to overcome shame and that "not good enough" feeling that show up when you try to make big decisions
* how to overcome feeling guilty for charging a higher than average price
* the one thing your business needs from you to be successful.
* The key to building connection even if you don't meet people in person
Our conversation will inspire you to finally stop playing small in your life and on your farm and decide to overcome all obstacles you thought were keeping you stuck.
Here's a text I got from a listener this morning: "Charlotte helps you identify your personal limits and finally move beyond them." Listen to Episode 109 and level up your life now. Warmly, Charlotte PS: Get to know Scott Shepherd and follow his podcast HERE.
Click HERE to sign up for Farm Marketing Week - free coaching.
So far in 2022, I've had several farmers in my 5X Your Farm Sales Coaching Program make more money in one week than they made previously in months of marketing. All because they're learning how to create focused sales launches.
I taught a masterclass inside 5X Your Farm Sales this week and it lays out step-by-step how to do it. When you join in April that class is waiting for you! Why do a 5-day sales launch?
When you limit sales to focused daily emails for a week, you create energy, momentum, and commitment for customers to buy.
These emotions make it easier for people to buy - so you end up making a lot more sales in that week, with more ease on your part, than if you emailed weekly for several months.
My clients are selling farm products, subscriptions, services, classes - everything sells better with a focused launch! This means, after the 5-day sales launch, you can get back to trust-building.
This trust-building you do in between sales launches creates the result of customers buying anything you have to sell at the higher-than-average prices we need to charge as small independent business owners. Listen to Episode 108 and learn the what/why/how particulars of the 5-day sales launch. Then decide - who will you have to become to be a person who implements 5-day sales launches?
And THAT is what coaching is for - to up-level your brain to become skilled at following through on creating and executing marketing that works to bring you more sales than ever before.
Click the link above to learn all about 5 Day Sales Launches
Charlotte
Click HERE to Get on the Waitlist for 5X Your Farm Sales
This week a farmer asked for coaching because she has writer’s block and often feels stuck when she sits down to write.
Yet she knows her farm's success depends on her being able to write emails to sell, descriptions on her website that will sell, social media posts that will sell.
And yet when she feels blocked and uninspired, the result is sales are slow and difficult because of this writer’s block which is not allowing her to write.
Ugh! It's a self-fulfilling prophecy.
Her writer's block assures no sales emails will go out, or if they do, they were exhausting to write and ineffective. Today's podcast episode will walk you through how to overcome writer's block and general lack of inspiration or enthusiasm around marketing.
In episode 107 you'll learn: * The sneaky way you keep yourself stuck and blocked * Why you don't feel inspired when you sit down to write * How to create the feeling of inspiration when you need it
You might think, oh I just need some writing prompts or a template. THEN I'll be able to get over writer's block.
I have so many writing prompts in my marketing program.
I even have lessons on copywriting.
But this is why coaching is crucial - you can’t do the thing you KNOW you have to do if you’re creating a feeling of stuck for yourself.
You won't be able to take action when you’re stuck.
You’ve got to solve for that first.
Instead, I teach you the skill of being able to write on demand - which is learning to create inspiration or focus, whatever emotion you need, when you need it.
Listen to Episode 107 now and learn how to overcome writer's block.
Charlotte
Click HERE to Get on the Waitlist for 5X Your Farm Sales
One of the biggest problems farmers share with me is they struggle to build a big, loyal customer base who will keep coming back season after season and continue paying, without complaint, our higher-than-grocery-store prices.
This week I'm sharing four FREE things I did the first few years that got me to profit, and I still do them when I need a boost in new customers.
Many farmers think the solution to them getting and retaining customers is a better or different website. Or a BETTER email marketing program. Or the NEW social media platform, if only they could learn it.
But that is not how to build a loyal, consistent customer base.
At first glance you might think these things are too simple to work. Like, there must be a more high-tech solution I'm missing.
But there is no online solution to this problem. The solution is in today's podcast episode.
Decide today to implement what I talk about here - these steps are all free/cheap.
Then repeat them consistently and watch your new customers arrive and your current customers become super loyal.
After implementing these 4 steps, when you add my advanced marketing strategies I teach, your customer base will multiply exponentially like I share about my client Lyndsay in today's episode.
But you must get your foundation in place first. These 4 steps are one pillar - all 3 episodes in the series are the complete foundation.
Click the link above to listen and learn.
Click HERE to Get on the Wait List for 5X Your Farm Sales
When I started my farm in 2009, it was so much more than my livelihood.
I started the farm because I watched my family heal from chronic illnesses after eating the products I raise.
I then got to witness my property go from a weed-infested dirt lot, over-grazed by horses, to a thriving mini-ecosystem.
And over the years, I’ve helped hundreds, if not thousands of families in my community find health, connection, and joy at my farm.
But at the end of the day, my farm is still a business, and every business needs customers.
In 2009 I brought home my first milk cow, and I was sold out of milk and kept a waiting list of customers ever since for 10 years.
When I raised a big batch of Thanksgiving turkeys every year, they’re all pre-sold by September, with one email. Whether it’s eggs, grass-fed beef, pastured chickens or pork, I always had a loyal community eager and excited customers ready to buy.
That’s the dream, right? To do what you love plus get paid for it?! Click the link above and listen in to find out how. Often we get into farming because we love the land, animals, and fresh air. Not because we’re excited to stand around at farmer’s markets all day, answer dozens of emails, or get out in the community and meet new customers.
Whether you’re brand new to farming or you’re a seasoned vet, you’re probably thinking the same thing I was when I brought home my first milk cow, and I quickly realized milking cows was too expensive of a hobby to do just for my family -
“How do I find customers who value our products, don’t compare them to grocery store prices, and will return from season to season or year to year?”
It’s a pretty simple answer that is not easy, but totally do-able.
Starting a farm and farming is really hard. Also, the most rewarding thing I’ve ever done, thank goodness, or I couldn’t have done it another day!
You know exactly what I mean.
Now I teach farmers every day how to create a store full of customers who love you, your farm, and never question your prices and even encourage you to charge what you need to.
And guess what? You can find these people, too!
How did I find customers for my farm products?
This is part one in a series where I share all I did to create a loyal consistent customer base and built my profitable farm. Listen to episode 105 to get started. Charlotte
5X Your Farm Sales is OPEN for Registration:
https://courses.3cowmarketing.com/5x-farm-sales
There is a process to marketing so you can build a profitable farm.
Everyone can learn it. But very few (if any?) are teaching it.
Until now. The 5X Your Farm Sales Coaching Program for farmers has mastered the process of teaching you Advanced Marketing Strategies to build a profitable farm. You'll know you don't have the process down if you're not getting good results in your marketing.
The problem is, most people think marketing and making money on your farm is just a series of actions that work.
But in my 10 years working with farmers, no amount of "right marketing action" will get you to success or profit sustainably.
The marketing strategies you employ will only work if you start with a positive, useful mindset.
This is the process I teach that makes your marketing successful and is not being taught anywhere else.
Click HERE to read more about the process.
Then, listen to Beth's story on the podcast today. Up until a year ago, Beth Carver treated herself like an "abusive boss" in her farm business. She constantly felt like she wasn't good enough.
She thought she had to drive herself and talk to herself harshly in order to get the business successful.
This never works.
She thought if she treated herself kindly, then she wouldn't be motivated to do the hard things her farm biz required.
The problem was, she was struggling in the business AND not feeling good about herself.
Beth was constantly feeling guilty - if she was working on the business, she felt guilty ignoring her 2-year-old son.
If she was with her son, she felt guilty not working in her business.
This was such a heavy, exhausting, burdensome way to live her days.
This is so common among farmers! We think we need to drive ourselves hard to make the business successful.
We think we don't deserve time off, or we haven't earned the right to pay ourselves yet.
Many farmers tell me they are burdened by this constant feeling that they aren't doing anything quite good enough - the farm, the marketing, or being a mom & wife.
This constant feeling of not being good enough makes building a profitable farm impossible.
You read that right. You can't get to a profitable farm, your marketing won't work, if you don't figure out how to change your thoughts about yourself. I teach Advanced Marketing Strategies - but those strategies will not work if you're not in a place mentally where you have your own back.
Where you give yourself compassion and confidence with ease.
That's just ONE of the huge advancements Beth has made in the past year that allowed her to increase her sales by 40% while feeling confident AND ALSO while realizing she actually liked herself for the first time in her life.
Beth is not alone.
It's rampant among women farmers, especially, that we are super hard on ourselves.
My clients' logic is that they need to drive themselves to create success.
But this does not work. It prevents you from success.
Listen to Beth's full interview above. Then, join 5X Your Farm Sales and give yourself the gift of a profitable business once you learn how to be confident and treat yourself with compassion.
EVERYTHING in your life and business is easier when you learn to like yourself.
This is the ONLY room where you'll learn self-compassion, confidence, decisiveness AND the marketing strategies to build a profitable farm.
See you in the room, Charlotte PS: Click HERE to be in the room.
Click HERE To Attend a FREE training: “3 Steps To Your Profitable Farm in 2022”
Today on the podcast you'll meet my client, Elaine, who raises alpacas & flowers in Washington State.
She told me "I left a really cushy, well-paying job because I wanted to be running this farm - then this became ungodly hard. Then I found your program and in the last 6 months it's brought me back to this place of enjoying what I’m doing again." Probably similar to you, she's a very driven, hard worker who was on the way to burnout fast.
She would spend so much time obsessing over sales and marketing that it would lead to an overbearing feeling of exhaustion (and a slow stream of money into the bank).
She would be on social media, posting, selling, and focusing on the negative and feeling drained.
On top of that, she would focus the rest of her time trying to do ALL THE THINGS on her infinite to-do list.
She had very little patience for anything else and would feel upset or guilty when things weren't all done.
Hear her story on the podcast today, to learn about the life changing shift that helped her transform her farm and every day life from exhausted to fulfilling. Hear how coaching helped her slow down, take good care of herself, and make 77% more revenue. Yes, you read that right. Slow down = make more money.
THAT is something that is not spoken about when it comes to managing a farm.
Well - it's not spoken of except among my clients. It's becoming more and more the norm that my clients report MORE money with less effort.
Many farmers hold a belief that they should be working hard all the time - from the early mornings and late into the nights.
But creating a profitable, fulfilling farm won't work that way.
You can learn the same skills Elaine learned that made her prioritize herself WITHOUT feeling guilty. The mental and physical relief that Elaine has felt has given her clarity and confidence to carry through the rest of the year with an efficient plan. Click the link above and listen to Elaine's transformation and commit to making it yours, too.
Click HERE to attend a free training - 3 Steps to your Profitable Farm in 2022
Today on the podcast you'll hear from my client, Sherri Wood, a San Francisco 'city-girl-turned-farmer' when she purchased a Lavender Farm in Northern California. One year ago she joined the 5X Your Farm Sales program and set out to successfully double her sales from $100k to $200K and plans to double again this year. Even though she was in marketing in her corporate executive career, she shares in this episode about how what I teach and coach on is so different than what most people teach about marketing - and how it is driving her success on her farm today. You'll also hear how coaching helped Sherri swiftly overcome a challenging loss this year when she had to rip out an acre & a half of lavender plants. She may have ended this year by doubling her sales - but that's just the beginning!
If you have ever dreamed of reinventing yourself and starting your own farm later in life, listen to episode #102and hear how this can be your dream come true.
See you inside.
Charlotte
Click HERE To Attend a FREE training: "3 Steps To Your Profitable Farm in 2022"
You might not think building a farm that you LOVE owning and running is as important as building a farm that's profitable.
But too many farmers contact me for help because they've figured out how to make money in their business...
...but their farm also sucked all of the joy out of them.
And they come to me to announce everything's for sale, they're shutting down, they just don't enjoy what they've built so it's not worth the hard work required.
They realized they figured out how to make money - but the business wasn't sustainable over the long run.
Your farm can't be fulfilling when it's bleeding the very life out of you.
In Episode 101, I address how it's imperative that learning to make money is equally as important as learning to build a farm business you love.
Now THAT is sustainable!
Answer the questions in the episode and by the end your mind will be blown by the clarity you'll start to see and feel.
The first question will guide you through some data that is really crucial to know - and easy to find.
I tell you exactly where to find this data that you'll need to make to make informed decisions, so you can stop guessing or hoping.
The next couple of questions will tell you exactly what you need to focus on for 2022 and what your projected income is AND what to focus on to get there.
You'll have a roadmap for what to say yes to and what to say no to with great confidence.
Combine these answers with episode 99, part 1, and you'll be armed with everything you need to make 2022 your most successful year yet - financially AND for the highest quality of life.
It's really crucial that you not only build a profitable farm, but also that you build a farm that you feel fulfilled running and owning.
It's not sustainable to build a farm that makes money but you're not enjoying getting up and going to work every day.
it takes conscientious intentional effort to build a business you LOVE and it makes money.
And THIS podcast episode is the roadmap to making that happen.
CLICK the play button at the top and tune in.
See you inside,
Charlotte
PS: Listen to Episode 101 today.
Click HERE to get on the waitlist for 5X Your Farm Sales.
Today we're celebrating 100 episodes of the Profitable Mindset podcast!
As I get older I notice the “things” I cherish most in life are my close relationships.
Studies even show that our level of life-fulfillment directly correlates to how connected and close we feel to people in our lives.
Isn’t that fascinating - that the depth of your relationships is what determines life-fulfillment!! AND, another fascinating thing - having deeply connected relationships is a learned skill.
A skill we aren’t taught anywhere in our life, usually.
We usually wait ‘til a relationship is broken to go get help - and by then it’s often too late.
I coach on relationships a lot because the truth is, lack of relationship skills is also standing in the way of our business success.
Well, today I’ve got help.
This is the 100th episode of the Profitable Mindset podcast and I wanted to do something super special to celebrate and to help you get more fulfillment in life too.
So today my special guest is my youngest child, my 15 yr old daughter Shivan, and two of her friends.
I wanted to get their perspective of what makes them feel connected - or disconnected - from their parents.
And what they told me was absolute gold!! Tune in and learn what’s helped me communicate better with my kids so that now we have the most fulfilling relationship.
This means I have THE most fulfilling life I could possibly imagine!!
I tell you, having a 15-year-old who feels safe telling me everything that’s going on in her life, knowing she can talk to me about anything, is so precious to me.
I never got to have this kind of relationship with my parents - they just didn’t know how. So I value even more that I get to have this open, honest relationship of acceptance with my kids that wasn’t available to me.
And if you’re thinking it’s easy for me and my daughter to have a good relationship because we’re so alike and therefore it’ll be totally different for you - I can tell you, the opposite is true.
I had her when I was 40 years old so there’s even more than a generation gap. I can’t even imagine where she got exposed to some of the ideas she presents!
But she addresses this in the episode - how can she and I have such a deeply connected relationship even though she believes and does things so foreign to me sometimes.
Click HERE to tune in and give it a try. Don’t have kids? What we talk about in this episode applies to all your relationships, even your spouse, parents, customers, employees.
See you in episode 100!
Happy Holidays,
Charlotte
Click the link above to listen to Episode 100!
Click HERE to get on the waitlist for 5X Your Farm Sales.
It’s usually this time of year many of my clients start to panic and think…
- “It’s almost the end of the year, where in the world did the time go?”
- “What did I actually get done this year?” ("not enough")
- “Did we make enough to get through the winter?”
- “What projects were left unfinished?”
- "How do I make next year better?"
After they freak out a bit on a coaching call, I remind them they are armed with a plan and strategy for 2022.
Part 1 of this unique marketing plan you've probably never heard of before is below:
Click the link above to listen to part 1 and get started planning your most profitable year ever.
Over the years, I’ve learned a thing or two about building a marketing strategy that will consistently bring in new customers and help me make more money. It starts with you answering some questions that are designed to make sure you're creating not only a profitable business, but a business that is fulfilling.
A lot of farmers will hustle to get to profit but they're still scattered and worn down because they didn't know they have to start off the bat loving their business in order to still love it when they get to profit.
You won't make that mistake if you follow the 7 Step business marketing plan I create every year for the last 5 years.
If you're already not loving your business, this plan will help you turn that around. There IS hope.
Tune in and listen to part 1, answer the questions I ask in the episode, and you'll feel more in control and inspired by the end of the 30 minutes.
Click the link above to listen to episode 99 and create your profitable, sustainable and fulfilling 2022 on the farm
Click HERE to get on the waitlist for 5X Your Farm Sales.
In 10 months of coaching inside 5X Your Farm Sales, Maggie has had HUGE success.
She knew from our coaching that her sales and marketing were being scattered and diluted with all the different products they sold - chickens, pork, vegetables and more.
So last May she decided to make her farm profitable by focusing on one thing and we coached on all the fear around that.
It worked. With her newfound confidence from her weekly coaching calls, she raised her prices and started making money. Finally making a profit. The farm is now paying for itself AND she's banking a profit. Sounds amazing, right?
But what happened next is why she continues coming back to be coached each week - as soon as you set new, bigger goals, your brain is wired to be fearful.
She's making money, paying the bills, banking the extra, and she STILL feels an overwhelming feeling of doubt about her ability to pay the land payment.
This debilitating fear is totally normal when you're building a business - but so many farmers use it against themselves instead of getting coached to manage it.
Maggie's fear drove her to get a part-time job (in addition to full-time raising 5 kids AND running the farm). She didn't really have time for that job, eh?
If she hadn't nipped this fear in the bud in our last coaching session, she would've proven the fear true and spread her resources - again - and NOT been able to make the payments. Hear how she did it in TODAY's episode of the Profitable Mindset.
You'll learn about the superpower we develop in 5X Your Farm Sales and how you can apply it to your farm.
Enjoy,
Charlotte
Get on the waitlist for 5X Your Farm Sales:
charlottemsmith.com/waitlist
Last week a farmer came to our weekly coaching call in 5X Your Farm Sales super frustrated at all the messes around her farm.
This bugs her all the time. Spools of wire left on the ground after fence-fixing, hay not raked up correctly after feeding, half-finished projects - all of this constant clutter was making her feel angry and frustrated.
Living in this constant state of frustration makes her snappy with people around her. Feeling angry about it makes her unhappy throughout her days.
She can't problem solve to get messes cleaned up when she's making herself frustrated.
And she's not alone - this comes up frequently in our coaching group.
THAT'S where we've gotta start in getting you to more success. We've got to start with cleaning up your mind in how you're thinking about all that's going on around your farm.
I want you to really hear that - you can't get the messes cleaned up and organized when you're keeping yourself frustrated over them.
Sure, you can yell louder one day and everyone gets into gear (uh oh, she means business today) and they'll pick up.
But the messes start piling back up shortly.
Because these constant states of overwhelm, anxiety, anger, frustration are keeping you from enjoying your day.
AND this constant negative emotion stops you from making money.
Hear that - you can't make money, you can't build a profitable farm, when you're feeling angry, resentful, anxious, overwhelmed - or any of the other bad feelings.
And that's something we solve for daily coaching in 5X Your Farm Sales AND here on the podcast. Tune in to Episode 97 where I show you how to finally free yourself from feeling terrible by shifting just one thing in your life.
It's simple. Notice - I'm not saying it's easy - but it IS simple.
Then, with practice in the coaching group, it gets easy.
My clients in my coaching program are finally learning how to feel good throughout their days no matter what extraordinary circumstances are going on - no matter who left what mess lying around.
They're learning to solve for their bad feelings AND subsequently figure out how to get the place cleaned up AND THEN they can make money. Click HERE to listen to Episode 97 and learn how to feel free, in control, just by shifting your mindset AND THEN... success follows.
Warmly, Charlotte
Get on the waitlist for 5X Your Farm Sales:
https://champoegcreamery.lpages.co/5x-waitlist-nov-2021/
Last week, three farmers in a row came to me for help with the same problem.
One farmer was vaccinating sheep with her husband, she didn’t shut the gate fast enough and a ewe got through.
Her husband yelled and was making her extremely anxious. Another’s husband made her super frustrated when he went to make a delivery and forgot a couple of people's orders. Again.
The third farmer's husband made her anxious and guilty while they were doctoring an injured cow. Farmers show up to our coaching calls knowing I will help them.
They want me to help them NOT feel frustrated, angry or anxious.
And I do.
But not in the way you or they expect. The coaching I offer them always surprises them.
They come wanting to figure out how to get their husbands to stop making them feel so bad.
And I for sure help them to do that - but it is 180° from what you’re thinking will happen.
Listen to today’s episode, #96, to hear how to finally stop being triggered by your spouse or partner on the farm.
Learn to 5X Your Farm Sales in LESS Time Here:
https://courses.3cowmarketing.com/5x-farm-sales
There is a process to managing your time so you can build a profitable farm.
Everyone can learn it. But very few (if any?) are teaching it.
Until now.
The 5X Your Farm Sales Coaching Program for farmers has mastered the process of teaching you to calm your mind and life down so you can focus on getting to profit.
Lori Hernandez has learned this process working with me over the last year and made MORE money working fewer hours than ever.
Hear her story on the podcast today, then join her in learning how time is created and applying it in your life.
Like so many of you, Lori came to me overwhelmed by everything that had to be done on her farm.
She spent her days frantic, harried, working LONG days and still not feeling accomplished at the end of her days.
She was sacrificing her family life - working from home on the farm, but feeling guilty she was not at all present with her husband and kids.
She knew she and her family would continue to suffer if she didn’t change something in the way she was spending her days.
She joined my program a year ago and learned how to create margin in her lives, how to create breathing room between farm projects, and discovered 10-20 more hours in each week doing so.
She now has Sundays & Mondays off and part of Saturdays.
Now THAT ^^^ is unheard of among farmers.
But it doesn’t have to be that way.
You can learn the same skills Lori learned that made her more money than ever this season working fewer hours than ever before.
You learn this when you join 5X Your Farm Sales.
We start with “Master Your Time, Master Your Life” where you’ll learn to create time and go through your days with calm and balance.
You’ll take your marketing to the highest level studying Advanced Marketing Strategies.
You’ll have my ongoing coaching support each week. You’ll become a thought leader. You’ll become a mature business owner.
You’ll set goals and deadlines and strategically plan and execute them. You’ll finish your day at the reasonable time you pre-determine and you’ll be a person who follows through on this commitment to yourself.
No matter how many times you’ve studied my work, my marketing courses, my time management processes, you need to constantly re-apply this information.
Because the process never changes, but YOU change and you must hone the process.
We work together for one year. Many clients return year after year as they grow and fine-tune themselves and their farms.
You are invited to join 5X Your Farm Sales and master this process of calming your life down, creating more time and building your profitable farm.
See you inside.
Charlotte
Listen to how Lori went from sacrificing time with her family to thinking like a leader in her business. THEN join her and me in learning and applying the process.
Free Training - 4 Simple Steps to Create More Time
https://3cowmarketing.mykajabi.com/more-time
Are you running your farm or is your farm running you?
I ask because farmers regularly tell me they're being pulled in all different directions by everything, everyone AND their dog (literally - sometimes their dog ).
What if I told you there's a way to finally take control and freely move through your day, calmly, with plenty of time for everything - including time for you? There are things you're doing in your day that are preventing you from feeling in-control - things that you can learn to let go of so you can build a successful, sustainable life and business. Episode 94 shows you what you're doing to waste time. So many of my 5X Coaching Clients are finally recognizing the seven ways their wasting precious time. Once they're aware, then they're able to stop.
This means, they take back control of their life and farm and are finding time to calmly get things done and make money.
You can do this too - take back control, feel calm and focused, and start making money.
To take back control you've got to get a few things in order, first. Most important, episode 94 outlines 7 key things most people are doing that waste HOURS of their time each day. Listen to episode 94 now to learn what you're doing that's wasting your one precious life so you can finally free up time to do what you want.
I know you'll probably relate to several, if not all seven.
Once you become aware of these seven things, you'll be able to eliminate them and get your time back for the things that really matter. Things that really matter, like, precious family time and creating a successful farm business.
Warmly, Charlotte
Be sure you're on the waitlist to 5X Your Farm Sales:
https://courses.3cowmarketing.com/5x-farm-sales
You have a list of to-do's to run your farm and you know exactly what needs to be done.
You wake up ready to seize the day, but then you don't know where to start. '
You feel: * Overwhelmed and stuck because there's so much to do
* Pressured to do all the tasks - so you do them, but now your days turned into nights
* Confused because you were able to do some tasks, but there's still so much that didn't happen
* Exhausted and helpless because your days feel chaotic and not manageable
I am hearing this happen all too often with the farmers that come to me for help. Through coaching with me, farmers are able to learn the skills and processes they need to effectively manage their time and actually follow through on their to-do list efficiently.
==> This means you feel confident in your work and the process.
==> You feel refreshed and ready to hit the ground running with intent and focus.
==> And you can finally have a successful farm and fulfilling life knowing you can be present and spend the evenings with your family or taking care of yourself.
Now is the time to take intentional action ---- listen to this episode so you can learn how your brain can take control and you can stay committed to your plans. Listen to Episode 93 and start managing your thoughts and brain to take intentional action with your plans.
If you're not signed up for coaching yet - starting in mid-November you can work with me for ONE YEAR to transform your farm, your brain and your life.
Warm hugs, Charlotte
Get on the Wait List for 5X Your Farm Sales:
https://courses.3cowmarketing.com/5x-farm-sales
Most farmers' plans do NOT involve: * Failing 80% of the time * Struggling for many years trying to get to profit * Working 'til exhaustion many days * Hustling to make a buck to try to pay the bills on time
Yet this is what farmers are emailing me for help with daily. And when they implement the coaching I offer, including the 10 essentials I'm sharing today, they begin to have all kinds of crazy success.
Success with more efficiency and ease.
They create more financial success.
They experience more life and family-fulfillment success.
Now it's your turn to listen, learn and implement the 10 essentials that will help you get to profit and success with calm and ease. Listen to Episode 92 and do all you can on your own, then bring the essential you want to work on the MOST to our coaching call.
If you're not signed up for coaching yet - your next chance will be mid-November to work with me for ONE YEARE to transform your farm and your life. Keep your eyes peeled! Tune in to Episode 92 to learn the 10 Essentials. Warm hugs, Charlotte
Get on the waitlist for 5X Your Farm Sales opening up soon:
https://courses.3cowmarketing.com/5x-farm-sales
Recently I had a client come to me feeling overwhelmed and frustrated with the disorganization and chaos in her office.
I hear this struggle from a lot of you and I coach on it often!
As farmers, we get pulled between the enormous amount of farm work outside. And of course, we've got houses to keep clean and often, families to feed.
Then there's our marketing we aren't getting to like we want, and then of course things pile up. The problem with feeling overwhelmed and frustrated is it will NEVER drive the action of cleaning up the office.
Or cleaning up anything at all!
When you create feelings of overwhelm and frustration, you'll find yourself avoiding the very task you think is causing it. Avoiding it by going out and working in the barn or fixing a fence or packing orders.
This means, the original overwhelm-inducing project never gets done.
And the overwhelm and frustration continue every time you look at it or think about it.
In Episode 91, I will show you exactly how to remedy this. Remember, “You can’t build a profitable farm that is also sustainable and fulfilling unless you clean up all these little areas of your life, it’s all these little things that add up to you having a profitable farm and life.” (episode 91)
Listen to Episode 91 now, to discover how to confront your brain's sneaky way of making you feel bad.
I'll walk you through just how to tackle all the teeny tiny tasks causing you anxiety in an easier, more peaceful way. Warmly, Charlotte
5X Your Farm Sales is OPEN for Registration: https://courses.3cowmarketing.com/5x-farm-sales Four months ago Maggie joined 5X Your Farm Sales.
She and her husband produce and sell milk, chicken and pork. AND vegetables.
She was so overwhelmed and run ragged by customers stopping in at all times of day, she couldn't think straight.
Just one conversation with me that week and she got off our call and made changes that IMMEDIATELY CALMED HER LIFE DOWN and made her more profitable.
That was with ONE conversation. Imagine how she’s continuing to transform her business and life in our 12 months of conversations in the 5X Coaching Program! Hear her story of what she's created in just the last 5 months: * Going from losing to making money in just 4 months of coaching
* Took a family vacation - first time ever in the summer
* Setting clear boundaries with customers on the farm
* Farm paying for itself + new milk room + new kids' bedrooms!
* Maggie and her husband and children are all happier and more fulfilled
* Maggie found hours and hours of time in her week which she's enjoying with her family and her personal self-care
Yes, it IS possible to have time for yourself AND make money on your farm. Listen to Maggie's interview on the podcast today, then join her inside 5X Your Farm Sales and start turning your life and farm around.
For the next 52 weeks I’ll teach and coach on anything you're struggling with on the farm.
We start with "The Less Stressed Farmer - 30 Days to Calm" because you can't make more money until you lessen the stress.
At the same time you're calming your life down, I'll be teaching you advanced marketing strategies and offer feedback to you on any of your marketing materials - emails, blogs, videos, FB & IG posts.
This is just the start of 5X-ing (or 10 or 20Xing) your farm sales. Click here to join 5x Your Farm Sales today. And remember - hit reply to this note and ask me anything you need that will help you commit to joining by tonight so I can support your goals. Charlotte
Learn More about 5X Your Farm Sales HERE:
https://courses.3cowmarketing.com/5x-farm-sales
What is 5X Your Farm Sales? It’s a one-year weekly coaching program designed specifically for farmers (that's you) that want help figuring out how to stop the stress and anxiety and learn to create more balanced time to build a profitable farm. This program is for you if you're: * Running out of time and energy to get it all done * Being pulled in too many directions, not able to focus * Want to reach more customers * Need help getting customers to pay your high prices (or the confidence to raise your prices) * Eager to learn proven marketing techniques and strategies that work * Need a marketing plan and strategy that will save you time and money
Listen, your family and community need you.
I know you'd rather be milking cows or planting crops, but inside 5X Your Farm Sales, I teach you to calm your life down first and then learn to market your products with ease.
And I'd love to have you inside the course.
Free Training: 6 Crucial Business Tools To Build Your Successful Farm
Sign up HERE: https://courses.3cowmarketing.com/6-tools
You’ve worked hard to care for your land and give your animals a good life, but if you’re still trying to figure out how to sell more farm products and turn your farm into a profitable business, here’s what you might be missing:
Ready for it?
Growing a successful farm is an inside job.
And I don’t mean in the house, in the barn, or in the office creating more social media posts with no strategy.
I mean inside of you.
The fact is that you cannot get traction in your farm business without having the mindset to create that success.
Once you've tapped into the right mindset, there are 6 tools I've identified through working with farmers that will move you ahead.
And I want to see you succeed. That’s why I’m inviting you to my free webinar on the 6 Crucial Business Tools To Build Your Successful Farm Click HERE to sign up. You’ll learn: * How having the wrong mindset sabotages your success
* Why doing your inner work is the foundation for a profitable farm business
* What highly successful people know and how that applies to your farm
And so much more!
It’s all happening on September 10th at 9am PST/ 11am CT/ 12pm ET.
Sign up below to get the link and to get access to the replay! Click here to sign up for the free 6 Crucial Business Tools To Build Your Successful Farm Here’s to a farm life you love! Cheers, Charlotte
Click Link Below to 5X Your Farm Sales: https://courses.3cowmarketing.com/5x-farm-sales
There are two most common problem farmers start coaching with me to solve. 1. You're not making enough money.
2. You're struggling with overwhelm - not having enough time or money or resources so things aren't getting done.
Some tell me they're hemorrhaging money!
Yet you can't afford to hire help to lessen the overwhelm.
And part of the problem is, you just aren't charging enough to make it all worth it.
Our family farms usually don't have the economy of scale that the industrial farms have, so we have to charge more than the grocery store, for instance, to make a profit.
Yet most don't.
And when I ask why not - you have a multitude of reasons, probably all the ones you'll hear on the podcast today!
Before you can successfully raise your prices, you've got to know why you're not raising your prices - otherwise, your biggest fear will come true - that you'll lose customers.
I go over all of this, in detail, in this week’s podcast episode.
The 4 Steps I teach in today's episode will help you gain the confidence to raise your prices and NOT lose customers.
I teach you how.
Listen to this week's episode to learn.
Click Link Below to 5X Your Farm Sales:
https://courses.3cowmarketing.com/5x-farm-sales
My client created this amazing pricing course for new flower farmers that would save them 2-3 years of losing money.
There's nothing like it in the industry - she's sitting on a gold mine of knowledge and help for flower farmers!
Yet, she's not selling it.
She's not putting it out there.
I asked her why in Episode 86.
She said, "I doubt if it's good enough. I worry people won't buy it. I'm afraid flower industry experts might question it."
You might think those are normal thoughts everyone has. And they often are.
Yet when she allows herself to think them, she spins on trying to improve the product. Trying to make it good enough. Trying to do anything to prevent the possibility of an expert criticizing it.
Which means, it's still 'sitting on the shelf' not getting out there.
And every day it sits on the shelf she's not making money and neither are the new flower farmers that need this info.
She's stuck. NOT because the product isn't good enough. But because of her thought.
These same thoughts are causing many of us to NOT put our products out there. And for sure, to NOT price them sustainably!
This problem is so common because we often think that fine-tuning the product is the problem.
But the product is never the problem.
It's only her thinking that's the problem.
The solution?
It's clearly laid out in today's episode. Click HERE to listen.
And remember. This is what we do in 5X Your Farm Sales.
I coach you to get to the REAL problem and to fix it once and for all.
Then you finally stop doubting, stop the worry, stop the incessant perfecting - and get it out there and start building your profitable farm.
Your thoughts are what will keep your farm from success.
Your thoughts are what makes your farm successful.
It's NOT having the best product. Or having it priced just right. Or the best farming practices.
You need to learn this skill of intentionally creating the results you want in life.
Tune into Episode 86 to start now.
Get on the waitlist for 5X Your Farm Sales:
https://courses.3cowmarketing.com/5x-farm-sales
The first step in me teaching you how to make money on your farm is showing you that your reasons YOU THINK you're not profitable... aren't the real reasons.
Your website, the location you live, your products not being "right", not being able to raise your prices - are NOT WHY your farm isn’t making money. The ONLY thing in the way of you making a profit on your farm - is YOU. Lemme explain. Truth is, your farm will only be as successful as your thoughts about yourself.
Wild concept, right?? But we now have the research showing us why/how some people get to great success and many don't.
In order to build a successful, profitable farm, you first have to have a strong belief in you. Yourself.
This is not a skill we're born with, you've gotta learn it. And, lucky you, this is the work I do.
Today’s culture has taught us we have to prove our worth and ability in order to deserve to charge the price we need.
We think we're being "humble" when we're self-deprecating. We're taught we don't want people to think WE think too highly of ourselves!!
But - as cute as it is in a group of people, it's keeping you at a low level of success. If your self concept is not strong, your business won’t be either.
This self-belief is where I start with all my clients who want more success in their business.
If I just teach them my advanced marketing strategies without increasing their self-belief first, the strategies don't work.
You already suspect this. You know you're posting and emailing and doing videos - and taking all the actions you see others doing - and your actions are NOT resulting in a farm business with an ample profit margin. Again, your ample profit margin will only be the result AFTER you get your belief in yourself set. Once my clients up-level their belief in themselves (I teach you how) - more profit CAN be instantaneous. From their new place of believing in themselves (a learned skill) their flyers and emails and social media posts - create massive financial gains.
Remember - it's NOT your products, your farming practices, your website, your location OR YOUR SPOUSE holding you back from being profitable. It's one thing and one thing only.
Fix this, you're golden. I see this evidence daily with my clients.
In this episode, I teach you 3 Strategies to Overcome Your Biggest Obstacle to Building a Profitable Farm.
It takes a certain level of vulnerability and bravery to finally make the decision to do the work on yourself. Most people won't. Will you? Be sure to listen to this week’s episode. Warmly, Charlotte PS: Plan on working with me in "5X Your Farm Sales" starting in September. We start with strengthening your belief in YOU.
Get on the waitlist to 5X Your Farm Sales:
https://courses.3cowmarketing.com/5x-farm-sales
Farmers often reach out to me for help, disappointed their website is not making them more sales.
Doesn't matter what platform they have - they ALL can work. The platform is NOT the problem. There is no "perfect website platform" that when you find it then you'll FINALLY make money.
It's the content you build into your site that matters - and the people building your website are not going to know this info. That's not their job. It's your job to learn, and this is what I teach you.
In today's podcast episode I teach you 3 very simple tweaks I see missing from most farm websites.
You can make these tweaks today and get your website on track to perform when you use the marketing strategy I teach.
I understand you might be skeptical of this - why is no one else telling you about these crucial strategies?
Listen, there're expert website strategists that will help you get it pretty, that comes first.
Next comes my boots-on-the-ground experience with hundreds of farmers over the last decade.
I know what works. I know what doesn't work. From years of experience reviewing and tweaking hundreds of websites now making my clients collectively millions of dollars.
I now know first-hand what works to make sure a potential customer lands on your site and takes the action you want them to take.
Make these changes to your site and then bring it to my Advanced Marketing Strategies program for a review to continue improving and up-leveling.
Let's finally get your website doing what it's supposed to do - making you consistent sales on your farm.
Listen now to learn and implement the 3 simple tweaks. That's just the start of your profitable farm.
Book a free strategy session to see if coaching is right for you:
https://calendly.com/csmith3cow/strategy-session?month=2021-07 Most farmers start their farms super excited to share their products and their vision with their community.
You excitedly share your dreams and visions with your partner and family.
Everyone's cheering you on!
Until at some point, they question you. Or they doubt your vision.
Or they wonder "will it really work?" and "when's this going to pay off?"
Cue your immediate feelings of deflated, disappointed, defeated and totally unsupported!
Suddenly, their response to your BIG exciting vision starts to make you feel like…
😥Your dream is fading away
😥You’re all alone in the business
😥You feel deflated
That’s exactly what happened to one of my clients when she didn’t feel like her husband was supporting her.
As a matter of fact, she told me it felt like a 'bait and switch' because he was so encouraging at the beginning!
She's not alone - it's a topic clients are bringing to coaching calls regularly: feeling unsupported and deflated by their partners and family.
But let me tell you something about your farm dream…
You'll learn in today's podcast episode that you don't have to let a person’s comments or behaviors deflate you or make you feel unsupported.
When you learn to shift your thoughts to some that are WAY more useful and productive, no one will ever "deflate" you again.
You’re 100% in control of feeling supported - today's episode explains how.
That’s why I want to help you learn, 3 Steps to Feeling More Supported By Those Around You. When you make the emotional shift in yourself to feel differently about what’s happening around you, you’re telling those dream snatchers to…
Scoot on over!
You’re in the driver’s seat.
Listen to Episode 83 HERE.
Book a free strategy session to see if coaching is right for you:
https://calendly.com/csmith3cow/strategy-session?month=2021-07
Do you have a timeline for when your farm should be profitable?
So many of my clients come to me at first, frustrated they've been doing all the things and still aren't making money.
The first thing I do is ask a series of questions that identifies exactly what's in the way of them making money.
When you pressure your farm, yourself, to… * Make money * Breakeven * Reach 6 figures in one year
...you're actually hindering your farm's growth and profitability.
Because here’s the thing, It’s not your business' job to serve you by becoming profitable or even breakeven. It’s YOUR job to serve your business by growing the skills needed to make it profitable.
There’s so many ways you can do that. And I want to chat with you more about it in my new podcast episode, the one mistake that prevents your farm from paying for itself. But I can tell you right now, it’s not worrying about how much money you’re making. Or frantically and prematurely coming up with strategies to do so.
How about, instead, you focus on investing in the UDDER-ly (😉) amazing CEO that you are. Cause you are! And when you take ownership of that, you are going to see results. No doubt.
Tune in today to learn how to finally get your farm to profit.
Book a free strategy session to see if coaching is right for you:
https://calendly.com/csmith3cow/strategy-session?month=2021-07 Every week I coach more than one farmer on feeling afraid to put themselves “out there.” It sounds like this: * I’m afraid I’ll let people down * But people will be disappointed * I don’t like how I look/sound on camera * I’m afraid people will criticize my…
(fill in the blank - prices, farming practices, that I took a vacation, think I look frumpy, and on and on) Does that sound like you? Listen, I know putting yourself out there is scary! But - you have to get over it if you want to be around for the long run. Sounds so easy. And I know it’s not - because to get over it, you actually have to go through it and do it and feel the fear anyway! And THAT sounds so scary! This fear of what others may think of you sounds like a valid fear, but what if it isn’t? The truth is, EVERYONE is going to have an opinion. Sometimes even more than one. And - what if I told you, their opinion is none of your business? 'Cuz it isn’t your business. It isn’t even about you. It’s about them, where they’re at that day, what season of life they’re in, what they had for breakfast. What they think of you or your marketing is out of your control. And when you put the focus on what their opinions might be, you’re actually making it about you… instead of serving them. Friend, don’t get down on yourself for this - we ALL do it. It’s a problem for my clients because worrying about what people will think about their marketing or prices or farming or family is holding them back from making money. This fear is keeping them stuck and small. When you fear what others might think of you, then when you DO post or email, you’re not even showing up as you! You’re presenting your customers and followers with a version of you that isn’t even the real you. Because that self is based on what you think they might want to see or hear. So the “you” they like is not even the real you! See how we twist ourselves into knots trying to pretend we’re something we’re not so people will like us? So, how can we change this pattern of fear of what people think? The solution is to shift your thinking. Simple as that? Yes. Easy? Maybe not, but that’s why I’m here. I’ll help you navigate that. Tune into this week's episode, I’ll help you start the process. Charlotte
Deciding on Coaching? Book a free strategy session to see if the program is right for you:
https://calendly.com/csmith3cow/strategy-session?month=2021-07
Have you ever thought to yourself, “I wish I didn’t have to work so much”?
What would you do with your time? * Take a vacation? * Spend time with your kids? * Find a hobby?! (Or invest more time into a hobby?) * Visit with your neighbor?
Okay! Daydream over...
You own a farm. How in God’s green earth could you possibly work any less? Maybe you’re on the other end of the spectrum where, actually, even thinking about taking time off or working fewer hours sounds absolutely ludicrous and sends you into a whirlwind of anxiety! Either way, I’m here to tell you to - GET OFF THE HAMSTER WHEEL!
The reality is, farmers are OVERWHELMED. Working too hard. Scatterbrained and can’t seem to focus. Consumed with tasks that seem important but actually are holding them back. You know what I mean? * Answering emails * Working in the barns & fields & beds * Spending WAY too much time on Facebook because they aren’t sure what to do next…
I’ve seen far too much of this. And what you need is - an intervention.
It may sound extreme, but to combat the busy syndrome you have to tap into the brain and re-teach it how to rest.
Charlotte from the past would tell you it’s impossible! But I’ve put in the work and can confidently say that it is SO worth it and 100% possible.
You deserve to wake up in the morning and realize that you’re fulfilled and calm. Even though you still have a busy farm & family. You also deserve to know you’ve broken it off with the rat race and have ZERO guilt.
In this episode of the podcast, I teach you, How To Slow Down On the Farm and Get Things Done.
Because you don’t have to sacrifice time for success. Once you understand that, you’ll be able to kick those boots off, sit back, and appreciate your hard work.
Listen to Episode 80 HERE. Love & Rest, Charlotte
Deciding on investing in coaching? Book a free strategy session to see if the program is right for you:
https://calendly.com/csmith3cow/strategy-session?month=2021-07
Many of us think the diversified farm is the pinnacle of farming.
Tons of research shows us how good it is for the land. But you gotta earn the right to have a diversified farm. What do I mean by that?
You earn the right by proving you can be successful & profitable with ONE species or product line before you can expand to two.
Or four.
Or six.
Here’s the thing, if you don’t learn what it takes to sell ONE product successfully with a healthy profit margin first, then when you add a second, you’ll go broke OR you’ll forever be pumping money into your business from your day job.
Your diversified farm will do you in if you diversify before learning the skill of being profitable. Diversification of products dilutes your marketing. So you’ve got to have your marketing dialed in hard on the one product and working to bring you lots of profit before ever expanding to the second.
Most farmers fall in the trap of not having success selling their first product and they think the solution is to add another.
For instance, they start with 500 meat chickens and can’t quite sell them out.
So they add pigs, thinking now they’ll attract more people who want pork AND chicken.
Soon they’re not selling enough of both at a high enough price, so they think for sure when they add raw milk (or vegetables, or flowers) THEN they’ll sell and make money.
But it doesn’t work that way.
It’s about this point they realize they’re bleeding money and they decide to reach out to me for help figuring out why they aren’t making money.
I teach them how and support them in scaling back down until they’re strongly profitable with one focus. Listen to this week's episode to learn how to focus and build profit and THEN expand.
Once you nail this, you’ll be making a profit, finally be fulfilled and enjoy the luxury of time - I promise! And, you’re welcome. Charlotte
Book a Free Strategy Session to Decide to Invest in Coaching:
https://calendly.com/csmith3cow/strategy-session?month=2021-06
Just the thought of needing to post on Facebook or Instagram daily can spin us farmers out in stress.
I'm told daily things like: * “I never know what to post!” * “Who am I to tell them to buy my stuff?” * “What if I turn people off?”
Sound familiar? I can confidently say that everyone shares the same struggle at one point or another. Because here’s the thing, friend…
As effective as Social Media CAN be to make lots of sales, it also holds a whole lotta power over us.
Social Media has the power, by design, to trigger stress and anxiety, addiction-like behaviors, and feeling like everyone else is doing it right on social media and you're not!
Yes, sitting with phone-in-hand trying to come up with the perfect caption for the day - is designed to trigger your fight or flight response. The problem is, when you go into fight or flight your brain shuts down which means - you can’t come up with the right thing to say and you’re scared of rejection!
If you’re reading this with eyes wide and heart pounding because I’m describing YOU - You need help ASAP.
But don’t panic! The good news is that social media is not happening TO you.
But you’re going to have to put in some work to train your brain how to confidently and effectively combat the social media triggers that are wired in place right now.
In this episode I’m going to teach you 3 Steps To Get Better Results With Your Social Media Marketing! Aka. gain your POWER back.
Why? Because you deserve it, your business is counting on it, and your customers need to hear from you.
Pretty soon, your life is going to feel so relaxed and calm, EVEN THOUGH your stress and anxiety-inducing situations may not have changed.
But since you’ve learned and practiced how to manage your thinking around it, it no longer affects you negatively! GREAT NEWS! You are now managing your mind, vs. your stressed mind running the show.
The 🔑 : Practice doesn’t make perfect. Practice makes progress. You just have to start.
Listen to episode #78 RIGHT NOW!
Warmly, Charlotte
Click HERE to book a free strategy session to see if coaching is right for you:
https://calendly.com/csmith3cow/strategy-session?month=2021-06
I was in Kansas City giving a keynote talk on farm marketing when my phone rang and I saw from the number it was my neighbor. “Your cows are in my front yard.” Cue gallons of adrenaline and cortisol running through my body! Anxiety? You betcha. Or maybe more like being hooked up directly to the electric fence charger! Here I was half a continent away, nothing I could do about it. This is an unusual circumstance, maybe, but anxiety is an all-too-common issue farmers bring to me in our coaching sessions daily. It’s more like, “we sold out of all our meat during COVID and we’re still not making money.” Or, “I’m working from 6 AM to 11 PM when I fall into bed exhausted and we’re still not getting it all done.” Anxiety is a UNIVERSAL emotion that we all have to deal with every single day living on our farms. But some deal with it better than others. I was one of those who didn’t know how to deal with anxiety in a healthy way for SUCH a long time. I share my own battle with anxiety in a little more detail in this week’s episode, but what I will tell you is that if you don’t learn how to manage anxiety it has the potential to break you. I want you to understand that you CAN OVERCOME! And when I say overcome, don’t misunderstand me. Many may think if you overcome it once you’ll never have to deal with it again. But that’s not the case. In this episode I’m going to teach you the one critical skill to manage your anxiety right NOW. After listening to this episode, you’ll find it a little easier to breathe. Not because your anxiety has been “cured”, but because you now know HOW to manage it in a way that doesn’t let it control you! Remember: YOU CAN and WILL OVERCOME! This very episode WILL change your life. Don’t miss out! Listen to episode #77 right now! Warmly, Charlotte
Book a Free Strategy Session to Invest in Coaching:
https://calendly.com/csmith3cow/strategy-session?month=2021-06
I have a question for you. Are you still “all in” on the farm business that you signed up for?
Like really, REALLY in?
Every day I hear from at least one farmer who’s ready to give up because things got too overwhelming. Or too stressful. Or, they just feel frustrated like nothing’s going right.
Does any of this sound like you?
Then we gotta talk!
The truth is, It’s easy to believe that everyone and everything else is the cause of your feeling overwhelmed, stressed and like a failure.
In today’s episode, my client thought the vendor canceling her contract that was to begin in 2 weeks was causing her terrible feelings of frustration and betrayal.
But what if that’s not true?
Truth is, the negative feelings you’re experiencing right now has less to do with the vendor canceling and everything to do with your thoughts about the circumstance.
That is GREAT news.
Because if you're the one in control of how you feel, and nothing outside of you can make you feel bad, then YOU'RE the one in control of feeling better.
Yes, you are totally in control of feeling better even when tough things happen.
So, now what? In this episode you will… * Learn to shift your MINDSET so you can feel better now
* Discover the 5 steps to managing farm interruptions and even catastrophes with ease
* Finally focus on the things that matter! Gifting you with the ability to hone in on the things that are actually making you money so you can finally spend that much-needed time with your family.
After this episode, you’re going to feel so much more FREEDOM and like you’re in control.
Remember, your thoughts create your feelings and those feelings drive your actions.
Therefore, it’s within your control to be successful in your business even when nothing seems to be going right.
I want to help YOU know without a doubt - You can do it!
What I’m talking about in this episode is the very thing you need to propel your business mindset forward. Don’t miss out!
Listen today.
Go to: 3CowMarketing.com/coaching to sign up for 5X Your Farm Sales.
Click Here to Learn to 5 X Your Farm Sales: https://courses.3cowmarketing.com/5x-farm-sales
5x Your Farm Sales, a Marketing and Mindset Course for Farmers.
Inside, you’ll get: * Lifetime access to three of my best courses designed to help stop the overwhelm, structure your farm for profit, and increase your sales * Access to a Facebook group where you’ll meet and learn with fellow farmers on the same path as you * 1 year of weekly group coaching with me where you can bring anything that comes up for you along the way and be supported in your growth
Click here to learn more. Enrollment just opened and will only be available until this Friday, May 21st at midnight PT.
Plus, inside I give you a marketing system that is so simple and easy to execute, you’ll probably spend less time in the office than before.
Don’t miss this,
Charlotte P.S. That marketing system I talked about? Here’s what it does:
“After implementing what Charlotte teaches and coaches us on, we sell out in 24 hours what used to take us months of promoting!” -Nancy Click here to check out 5x Your Farm Sales, a Marketing and Mindset Course for Farmers.
Go to 3CowMarketing.com/webinar to sign up for 3 Steps to Your Profitable Farm.
You’ll learn:
- Where to find customers that are happy to pay a premium for your product
- How to figure out which of your customers is most likely to value your product and reach more customers just like them, and
- How to quickly build relationships with your customers in a way that primes them to buy from you
And so much more!
It’s all happening on May 14 at 9am PST/ 11am CT/ 12pm ET. Sign up below to get the link and to get access to the replay!
Click here to sign up for the webinar and get the Three Steps to a Profitable Farm.
Here’s to a farm life you love!
Cheers,
Charlotte
Sign Up for Free Training: http://3cowmarketing.com/webinar
"3 Steps to Your Profitable Farm"
If you're like most farmers, you might think you sell your meat, milk, or your flowers or vegetables.
But what if I told you that's NOT what you're really selling?
You see, those products are commodities. You can get them at any grocery (or even convenience) store!
So why would customers go out of their way - and pay MORE - for your products?
Not because it's meat, milk, flowers or veggies from YOUR special farm.
Instead, they buy from you because of what it does for them. Either the problem it solves OR the goal it helps them reach. THAT's what you're really selling!
So then - "how do I know what my product does for people?"
There's no special trick y'all. I just ask them in a very specific way!
When a customer is buying something from you, it's a perfect opportunity for you to talk with them, which makes them feel amazing.
And when you make them feel amazing, they want to buy from you.
In the last few episodes of the podcast, I've been going deeper into the concepts from my book, Farm Marketing From the Heart. Today we are going to put ourselves in our customer’s shoes which builds trust.
Tune in to this episode,where I dive into why you need to be selling so much more than the products you produce. In this episode, I’m talking all about: * The key to knowing what to post about that will get them to purchase * How to get people to consistently shop with you vs. someplace more convenient * How to figure out what your customers really want from you * The game-changing task my employees complete each day * The crucial perspective to remember
{{ subscriber.first_name }}, what you are selling is NOT what you think you're selling. It's NOT your products you're selling.
When you embrace the mindset that you aren't selling flowers or beef or eggs or milk, but instead you're selling a solution that your dream customer is desperate for --- you will create that loyal customer base you're looking for - one who never questions your price.
Tune in now and learn how to make customers feel so deeply connected to you that they can't wait to call you their farmer and support you.
Go to 3cowmarketing.com/coaching to 5X Your Farm Sales!
https://courses.3cowmarketing.com/5x-farm-sales
Let me ask you...Why did you get into the farm business? Most of us will say that we get into the business because we love it so much. We want to help people. We want to restore the land. We love the lifestyle. We love the idea of eating our farm-fresh food every night. THAT’S why we start a farm.
But it’s not what makes our farm successful. I am sharing how in order to be successful, we don't have to ignore that part of ourselves that yearns for this connection to the land, and a connection to what we do, and a connection to helping people.
This love of the land and love of helping people that makes us such incredible farmers is also what makes us inherently good at marketing and selling our products.
Tune into this episode, where I share how your farm marketing must reflect your desire to help people and connect with people through the words you write, and how your passion becomes your best resource when marketing to your customers.
In this episode, I’m talking all about: * Why you need to create a reliable system to attract the right customers, build a connection with them, and retain them from year to year. * The one skill I teach that will guarantee your success. * The one question that will make you LOVE (vs. hate) marketing. * The problem with the thought ‘build it and they will come.’ * A technique to naturally develop your customers’ deep trust.
You can totally build a customer base that values what you do, respects your hard work, and is happy to pay your prices. You can use your love of farming and harness that into a marketing strategy that builds trust and shares your passion with your customers.
Soon you will find that the love of farming that was burning in you when you started your farm can drive the desire to serve your customers.
This is part 2 of a series all about how marketing and mindset work together to build a profitable farm. Keep listening and remember; when you keep in touch with your customers in a way that shows them they matter to you, they will trust you and they will keep coming back.
Ready to uplevel your life and business? Decide if coaching is right for you – book a free strategy session HERE.
Do you ever hear yourself saying... "How do I find MORE customers to buy our products?" -or- "How do I get people to come back each season?" Most people come to me for marketing help with some version of this question.
Although it might seem like the right approach, this is actually the wrong question to ask - because when you ask it this way, you'll actually attract the WRONG type of customers!
When you tune in to today's episode and learn what question to ask instead, guess what? The right customers start showing up.
Join me in this episode, where I teach you how to shift your perspective to be able to grow a farm that spans generations -- you can finally create a legacy you've dreamed of, a farm you can hand off to your kids.
In episode 72 I’m talking all about: * How to drive productive actions to create success. * What it is you're doing that's actually repelling customers. * Even if you have no customers, you can learn to attract customers ready and waiting to buy! * How to guarantee customers come back each season.
I am also sharing the MOST IMPORTANT question that you'll want to ask in order to grow and build a profitable farm.
This is the part 1 of a series all about how marketing and mindset work together to build a profitable farm.
The next few episodes are going to shift your thinking so that you will have the foundation to be successful and hit the ground running building your profitable farm this year.
Listen right here. Warmly, Charlotte
Ready to uplevel your life and business? Decide if coaching is right for you – book a free strategy session HERE.
How often do you catch yourself thinking what you're producing, posting, or doing in your marketing is not quite good enough?
Many of my clients think this almost daily - but they also think they're the ONLY ONE thinking that their products or pricing or farm isn't good enough - - they think that everyone else is doing it right, but they can't get it right.
What if - you're not alone thinking what you're producing or doing isn't good enough?
Tune into today's episode to learn all the different ways you're holding yourself back and what you can do now to overcome these limiting thoughts.
Join me in this episode as I share how the notion of never being good enough also affects us physiologically.
This means if we feel like we're not good enough, we're already in a constant state of defensiveness and learn how THAT holds you back.
You can change all this... and I am here to tell you how.
In this episode, I’m talking all about: * How to overcome our socialization to stay stuck and small. * How to shift away from anxiety and defensiveness start to feel good about what you produce. * The real reason your farm exists - and when you believe this marketing and selling becomes so easy. * How one simple mindset shift can move you into a state of thriving. * The only comparison game you should be playing.
PLUS I share with you THE solution to actually improving your life. You don’t want to miss this.
We need to learn to counter the inherent wiring in our brain, and in order to do that we need to learn to manage our mindset.
That is the entire basis of mindset coaching. That is what I can offer you.
Ready to uplevel your life and business? Decide if coaching is right for you – book a free strategy session HERE.
How many of you have given up on your goal because it was too hard? Or it seemed insurmountable?
I’m here to tell you that most of us have.
When you set a goal, the journey to reach that destination is going to be hard. But you have to realize that the struggle is the thing that's going to strengthen you and make you reach that goal with much more ease.
Join me in this episode where I discuss two crucial strategies that, when you implement them, I can guarantee will allow you to reach your goals and make the struggle much more manageable.
In this episode, I’m talking all about: * How coaching raises our awareness and wires our brains in ways we can’t get to on our own * The key to success that doesn't cost you money. * How reaching your goal is 100% dependent on these two things. * Is it possible - and WHY would you - love the painful journey on the way to reaching the goal? * How to combat our tendency to devalue what we do or produce.
See you inside episode 70 now!
Ready to uplevel your life and business? Decide if coaching is right for you – book a free strategy session HERE.
There is a misconception that building your farm should only feel challenging sometimes, but not all of the time, that at some point it should become easy.
So many of my clients have this crazy desire to build their business, to be successful, and to live this farming lifestyle. But, where they get tripped up is in the idea that it shouldn't be as hard as it is.
That's not true, folks. I believe and experience that any dream or goal you want in life is an invitation to grow. There’s no way to reach that dream or goal without growth. And growth, my friends, can be super painful.
Join me in this episode where I discuss why growth and ease cannot coexist, and why you must grow if you want to build a successful farm business.
In this episode, I’m talking all about:
- How in order to grow a profitable farm you’ll have to grow into the next best version of yourself.
- The first step that change requires is a LOT of this one thing!
- If you are surrounded by people who live in a fear and scarcity mindset, you might notice this one thing.
- How to manage the survival part of your brain might be holding you back and preventing your success.
- Don't want to experience the pain of growth to reach a big goal? No problem, just be sure to do this.
- Why going after your goals and dreams feels BAD before it feels oh so good!
Ready to uplevel your life and business? Decide if coaching is right for you - book a free strategy session HERE.
I hear from farmers regularly that you are struggling with sales, wondering what you could be doing to sell more of your products.
What you’re doing isn’t working, you're scrambling around doing all sorts of things people tell you about. Farmer's markets, deliveries, craigslist, posting at the local feed store. You are exhausted and still don’t have enough customers or a reliable way to get more customers.
Is the stress of running a business where you can’t sell enough product at the price you need putting a strain on you and your family? You can change that!
Join me in this episode where I break down why your relationship with your customers is vital to your business, and how to gain loyal customers who are emotionally invested in you and your business.
In this episode, I’m talking all about: * How marketing is about becoming a part of people’s stories.
* The reason there is no shortcut to selling.
* How to make all your customers feel like they matter to you - so you matter to them.
* Two marketing practices that pay off BIG TIME.
* Why you need to connect with each and every person you sell to.
Plus, I’m sharing my number one SECRET to getting more customers. It’s short, simple, and will take you so FAR in building trust with your audience.
Click HERE to book a free strategy session to decide on coaching.
Most farmers I know are not charging enough to generate a healthy profit and be sustainable, which causes so many problems in our businesses.
And, one of the main reasons farmers give me for not increasing prices is you're afraid of losing customers.
Guess what? Your people aren't buying from you based on price. They're buying from you because of the relationship and the connection you have built.
Join me on this episode where I teach you the six steps to raise your prices without losing customers.
On this episode, I’m talking all about
- How to best announce a price increase.
- How to have your customers feel supportive of a price increase.
- Why it's important NOT to explain your price increase!
- Two things you can do to make customers feels even more excited to pay more money.
- The importance of realizing you should never apologize.
- How to guarantee customer loyalty.
Plus I’m sharing my exact email of how I communicate with my customers and why I have such a loyal and supportive customer base. It's much easier than you might think.
Ready to uplevel your business and your life?
Click HERE to sign up for a strategy session to decide to invest in coaching.
if you’re really ready to increase your profits, there might be one essential element you’re overlooking in your farm business. Ready to discover what it is? 🙋♀️ Listen right here ➡️ https://www.3cowmarketing.com/episode-66/ Join me on this special episode of the podcast, where I’m interviewed by Terrance Layhew of the Intellectual Agrarian podcast. In this episode, I’m talking all about: 🌻 Why knowing how to market your farm isn’t enough to succeed in business 🌻 The one thing I see holding so many farmers back from their goals 🌻 How to get out of constant reactive mode and start living (and working) with ease Plus, I’m sharing the one marketing tip I recommend to every farmer looking to increase their profits!
Click Here to Learn to 5 X Your Farm Sales: https://courses.3cowmarketing.com/5x-farm-sales
5x Your Farm Sales, a Marketing and Mindset Course for Farmers.
Inside, you’ll get: * Lifetime access to three of my best courses designed to help stop the overwhelm, structure your farm for profit, and increase your sales * Access to a Facebook group where you’ll meet and learn with fellow farmers on the same path as you * 1 year of weekly group coaching with me where you can bring anything that comes up for you along the way and be supported in your growth
Enrollment just opened and will only be available until this Friday, February 19th at midnight PT. Plus, inside I give you a marketing system that is so simple and easy to execute, you’ll probably spend less time in the office than before.
Don’t miss this, Charlotte P.S. That marketing system I talked about? Here’s what it does:
“Rather than standing around on a cold winter Saturday hoping for sales and making only $40, we had already reached out to our people and we knew they were coming for our products, making $250-$500. We are getting more for wholesale eggs than most folks are getting retail. By the end of April, we had already made more money selling eggs than we did for the entire year last year!” -Teddi Click here to check out 5x Your Farm Sales, a Marketing and Mindset Course for Farmers.
Growing a successful farm is an inside job.
And I don’t mean in the house, in the barn, or in the office creating more social media posts with no strategy.
I mean inside of you.
The fact is that you cannot get traction in your farm business without having the mindset and the beliefs to create that success.
And I want to see you succeed. That’s why I’m inviting you to my free webinar on the 5 Beliefs That Create Success on Your Farm. You’ll learn: * How having the wrong mindset sabotages your success * Why doing your inner work is the foundation for a profitable farm business * What highly successful people know and how that applies to your farm
And so much more!
It’s all happening on February 12 at 9am PST/ 11am CT/ 12pm ET.
Sign up below to get the link and to get access to the replay!
Click here to sign up for the free 5 Beliefs That Create Success on Your Farm webinar. Here’s to a farm life you love!
Cheers, Charlotte
Sign up for Free Training Here: https://courses.3cowmarketing.com/pl/260448
Have you set HUGE goals for 2021?
As a coach, I want to help you reach these goals.
And, I know that a lot of business owners aren't aware of some pretty essential elements that create the new results they desire.
I don’t want you to struggle with this common mistake, and so on this week’s episode of the podcast, I’m talking all about how to believe new things so you can enjoy greater success in business.
To get new results in your life, on your farm, in your relationships, you have to think and believe new things.
Join me for episode 64 and discover: * Why managing your beliefs is more important than any farm work you might do * The questions to ask yourself right now to uncover what you believe (and how this exercise will support your business growth) * Exactly how to create beliefs that drive the results you want * What to do if your new beliefs don’t feel true to you
Plus, I’m sharing how I create beliefs to support the magnificent goals and dreams I’m focused on creating right now.
Ready to create the results you want in your life and business? Listen to episode 64 now!
Click HERE for Marketing & Mindset Mastery
I have a fantastic way to break free from perfectionistic thoughts, or those pesky thoughts that what you're doing is not quite good enough.
Tune in to episode 63 and learn the 3 steps you can take to free yourself from perfectionism.
Even if you don’t identify as a perfectionist, you might be surprised to discover that some of your habits (that are holding you back in business and life) come from perfectionism.
Habits such as procrastination and feeling like your life and farm circumstances are holding you back.
Listen to episode 63 now to learn: * How the survival mechanism in your brain might be holding you back (without you even realizing it) * What’s really behind your feelings of “not enough” * How to use curiosity to stop procrastinating and start taking the action that will help your business thrive * The steps you can take today to change any habit (you’ll be amazed at how simple this can be)
Plus, I’m sharing my top coaching advice for what it really takes to build a profitable farm (and it has nothing to do with being perfect or getting it “just right”)!
Listen to episode 63 now!
Warmly, Charlotte
Click Here to Check Out My Group Coaching Program
Are you a stickler for perfectionism, and want things to turn out just rightotherwise --- what's the point?
Whether it's sending the marketing email, posting the price increase, or giving in to the fear of sucking at something -- many of us are feeling held back from expressing our full potential in our lives.
This fear of things not being right or perfect keeps many of us silent and stuck.
In fact, in working with my clients I see every day how perfectionism is having a negative impact on their lives and businesses.
The good news is that perfectionism is a habit and since it’s a habit, that means you can replace it with a new habit that supports you and your goals.
Join me for episode 62 where you’ll learn: * How perfectionism might be holding you back (without you even realizing it) * The truth about being perfect and producing perfect * What’s really behind your need to be perfect * How to start noticing where perfectionism is holding you back in business (and how to change it)
Plus, I’m sharing the question I ask my clients all the time to help them redefine “perfect.” You’ll be amazed by how this exercise can free you to move forward!
Let’s make this the year you move past your fears of imperfection and build the business of your dreams! Listen to episode 62 now!
Book a free strategy session to invest in coaching: http://3cowmarketing.com/strategy
How in the world does the shame of “who I am” end up in an interview on email list building? Tune in to today’s podcast episode to see exactly how I connect the two. And why it’s imperative we all learn to manage shame or any other fears and doubts that might sneak into our thoughts -- IF we want success. If we wait till we feel better about ourselves, our marketing, or our products… we’ll NEVER put ourselves out there. In today’s podcast, where I’m interviewed by Brand Strategist Shereen Pasha, I talked about what I’ve done to overcome personal setbacks and how that propelled me to grow my list from zero (everyone starts at zero!) to almost 10,000 people. Like I said, this is much more than a marketing interview. You’ll also learn: * How I went from 4000 to 8000 subscribers in 1.5 years. * What mindset do we need to succeed at list building. * What role my podcast has played to grow my brand. * My insider productivity secrets for consistent visibility and business growth * My launch success mindset.
And much more…
Tune in and also, click here to learn more about my Tech Assistant, Shereen Pasha and her work helping entrepreneurs gain visibility and scale their businesses.
Click HERE for Marketing & Mindset Mastery.
What if I told you the biggest secret to reaching your HUGE goals in your life and business is not about what you thought it was?
Many people think reaching goals is about better planning, creating motivation, drive, or more organization. Or they think reaching those huge goals depends on having an amazing website or getting into the right market.
But instead, what if I shared new research that neuroscience teaches us - that your success depends on how fulfilled you feel TODAY?
In today's episode, you'll learn what most of us are doing to try to reach our goals is actually costing us time and energy - AND I'll show you how to create that elusive fulfilling feeling that will drive your success.
So let’s get started. In episode 60 I’m covering:
- The key question to ask before moving forward with new goals (and why this is the key to building a fulfilling business)
- Why you might not need new goals for 2021
- An exercise so you intentionally decide your revenue goals for 2021
- The ONE question to ask yourself to have success this year
Plus, I’m sharing some of the ways I’ve transformed my business and how these lessons can work for you!
Let’s set you up for HUGE success in 2021! Listen to episode 60 now!
Much love, Charlotte
Click HERE to book a strategy session to decide on investing in coaching.
One thing you might not know about me - I'm a super-nerd for all things planning!
I've learned by experience that only when I plan - do I reach huge goals. Goals I thought were impossible - until I planned them and followed that plan.
I'm teaching you one of the processes I use to plan each year - today is part 2.
If you’re already starting to dream and plan for 2021, this will help you know what to focus on that will get you the best results.
Even if you already have a plan in place, or if you’re just getting started, you’ll want to take some time to listen to episode 59, and implement the steps to help you plan for your most profitable year in business.
When you join me, you’ll learn:
- The one goal you need to set in order to have your most profitable year (most people skip this step)
- What you can do to reach more success (with ease/not stress)
- How to let go of things you don't love doing anymore (but feel pressured to do)
- A crucial step to include in your plan in order to ensure you’re building a business you love
Plus, I’m sharing tips to help you free up your energy and time as you increase your profits!
Let’s make 2021 your most successful year in business so far! Listen to episode 59 now!
Much love, Charlotte
Book a Free Strategy Session Here:
http://3cowmarketing.com/strategy
On the podcast today, learn how to have your best year EVER in business with your 2021 Business Marketing Plan.
I've been teaching this process for 5 years now, and every year, I hear from at least one person who completes this process and says that sales went up almost right away.
This plan is unlike anything else you’ve probably seen or experienced in business planning. I can't wait for you to try it!
Listen to episode 58 now to learn:
- The truth about what it takes to have a successful farm
- The exact questions to ask yourself to create a sustainable, fulfilling business
- The surprising key to setting a goal that will help you grow
- What you must include in your business plan so that your business supports the life you want to live
Plus, I’m sharing examples from my previous goals and plans, so you can discover the results that are possible when you put this process into action!
Let’s make 2021 your best year ever in business! Listen to the podcast now!
Much love, Charlotte
Click Here to Read All About Marketing & Mindset Mastery: https://3cowmarketing.mykajabi.com/mmm
My client came to me for coaching to feel better and to figure out how to get her farm more profitable.
We've been working together since January.
She is now on track to make a million dollars on her farm this year.
That's SEVERAL times what she was making before this year.
You'd think my work with her is done.
But nope. Guess what happens at each new level you attain?
MORE struggles come up. And her struggle?
Now she's feeling guilty for making so much money!
If you feel guilty then the actions you take will sabotage your money-making, and sales/profit will drop. Period. I see it all the time with farmers.
But you can't just STOP FEELING GUILTY.
Our brains don't work that way. You can't just STOP negative emotions that are keeping you stuck.
You need to learn how to manage your mindset so those emotions disappear and can be replaced by more useful emotions.
This might sound like a lot of work.
But guess what? It took us all of about 5 minutes for her guilt to disappear and transform into compassion, joy and gratitude.
Now she has embraced she can be an example to other farmers that you CAN make money as a farmer. And it CAN be easy. And she's LOVING embracing that as her purpose.
She did this because I'm trained and skilled at eliciting from your brain what's holding you back from feeling amazing no matter what AND making lots of money AND creating a sustainable life.
Let me help you in the same way, {{ subscriber.first_name }}.
You'll find my help inside my new coaching program, Marketing and Mindset Mastery.
Click HERE to read all about it and let's get started.
This work is the most important work you will do in your life.
Period.
That's what my clients tell me; that's my personal experience, too.
It might be the most challenging work you ever do - but worth it.
Worth every tear. And there are lots of tears when we're growing.
There's so much magic waiting for you in your life you're living now.
If you doubt - try to suspend that doubt for a bit, be open to the possibility that you don't have to change any circumstance in your life to feel that magic.
You can find it - it's there for you.
Love and hugs, Charlotte
click here to check out my new program, Marketing & Mindset Mastery
I meet so many farmers with truly great products, yet they aren't making enough money, many times they're barely paying the bills and feeling incredibly overwhelmed.
Or, maybe they're doing all the right things but it feels like "something is missing."
In episode 56 of the podcast, I’m sharing a key practice that’s going to make it so much easier to have a profitable farm.
In fact, without this practice, it’s likely you’ll struggle.
This isn’t something that’s usually talked about when it comes to marketing or building your business, so listen in now to learn about:
- The foundation you must have in place to build a profitable farm
- A simple practice you can do right now if you’re feeling stressed or overwhelmed (and why this will make your business easier)
- The “missing piece” I see so many farmers overlooking (hint: it’s probably the opposite of what you think you need)
- This common habit that is probably holding you back from success (no matter what success looks like to you)
Plus, I’m sharing exactly what you can do to turn your business around if you’re feeling stuck or like nothing is working!
When you start implementing what I’m sharing today, the transformation almost feels like magic. Click here to listen to episode 56 right now!
And if you’re ready for more support with this, click here to check out my new program, Marketing & Mindset Mastery
Happy Thanksgiving to you and yours!
Much love,
Charlotte
JOIN Marketing & Mindset Mastery Now:
https://3cowmarketing.mykajabi.com/mmm
Ever find random customers wandering around the farm NOT where they should be?
(hand raised!) A boundary is meant to protect you and what is most important to you.
Sometimes a boundary is needed with customers or family.
Sometimes it's a boundary to protect ourselves from ourselves!
For instance, for us people-pleasers, maybe we're working on something and someone drops in for a visit and we drop everything WE wanted to do so we don't disappoint them.
Letting others dictate your time will hold you back.
Boundaries are a beautiful protector and a gift in our lives when set properly.
Listen to episode 55 where I’m talking all about how to set boundaries on the farm and with your family.
When you listen to episode 55, you’ll learn:
- The frequent mistake people make when it comes to boundaries (understanding this is the key to setting boundaries that support you and your relationships)
- What to do if you’re filled with anger or resentment and feel a relationship is forever broken
- The one thing you need to do in order for boundaries to work
- How to set boundaries that support you and help you enjoy this holiday season - no matter what anyone says or does
Plus, I’m sharing how you can start setting boundaries in your farm business so that you have less stress and more joy as you work. I’m even sharing stories from my own experience in setting boundaries so you can easily see how you can start applying this practice right now.
With this practice, life becomes so free and fulfilling. Even better, you don’t have to wait to learn this skill and experience this change.
Much love,
Charlotte
Sign up for coaching at: http://3cowmarketing.com/group
The holidays are coming up quickly!
Along with everything we love about these celebrations, for many of us, the holidays also bring a lot of stress.
Stress caused by all sorts of things - like -
...your mother-in-law criticizes your parenting.
...a family member drinks too much and embarrasses you.
...there are political arguments at the dinner table.
In episode 54 of The Profitable Mindset podcast, I’m talking all about how you can fix all of this and enjoy your holiday, no matter what.
I’m so excited to share this episode with you. When I learned the mindset skill I’m teaching today, it blew my mind and changed my life forever!
When you listen to episode 54, you’ll learn:
- The truth about why you might feel stress/negativity at family gatherings (it’s probably not what you think)
- What’s behind frustration with family members and what to do to ease this stress
- The secret power you probably don’t know you have (learning this is the key to feeling how you want to feel no matter what is happening around you)
Plus, I’m sharing my own story of learning this mindset skill and the difference it’s made in my life and my experience of the holidays.
Ready to have a joyful, stress-free holiday season? Listen to episode 54 now!
Much love,
Charlotte
Get Coaching - Mindset & Marketing Mastery: http://3cowmarketing.com/group
Most people struggle to make sales from emails and they just decide that it doesn't work.
But - what if I told you - it's not that email marketing doesn't work - it's just that you've never learned how to structure the emails so people WANT to buy from you.
Yes, that's the only problem here.
Email marketing is powerful - when done correctly.
Today I teach you 4 components of profitable emails that will start changing how people respond to your communication.
AND, you can use the same components to up your response to your social media posts.
If you’re looking for more sales, more engagement, and more connection with your customers, listen to episode 53 of The Profitable Mindset podcast, where I’m teaching you how to be an expert in writing profitable marketing emails.
The best part is that I’m sharing actionable tips you can implement right now!
Join me in episode 53 to discover:
- Why social media marketing might not be working for you and what to do instead
- What’s really keeping you from emailing your list on a regular basis (and how to move forward)
- How I started my farm and made a plan to make it profitable (this might change how you feel about marketing)
- The truth about what to do so that customers are happy to pay more for your products
When you learn and implement the 4 key components to writing a profitable marketing email, it’s going to be so much easier to write emails to your list and build that customer loyalty that leads to a profitable, sustainable farm.
Click here to listen to episode 53 now! I can’t wait for you to try this process and see how powerful it is!
Much love,
Charlotte
Click link to get on the waitlist for Farm Marketing Mastery: http://theprofitablemindset.com/
Many farmers discount the value in learning marketing.
I hear from many people who say - people don't read email anymore, it's dead, social media is where it's at. My emails all go to spam.
Farmers will even say things like, "email marketing is too basic."
But guess what.
"Basic" is the most profitable and powerful tool we all have available to us. You just don't believe it yet.
You want proof.
I encourage you - go create your proof. Do it. Watch the proof flow into your bank account. The farmers I work with who study, implement, and then practice email marketing have proof it's the most profitable marketing tool in existence.
Their proof? The tens and hundreds of thousands of dollars and the millions of dollars flowing into their businesses.
Because of their very BASIC and very POWERFUL tool of email marketing. If you want a profitable farm, email marketing is essential.
I’ve been teaching marketing for 8 years and doing my own farm's marketing for 11 years, and here’s what I know for sure:
No matter what other options, social media channels or trends may come or go, email marketing is still the MOST successful means of building your profitable farm.
Research consistently demonstrates that, too - email marketing is often 50 times more profitable than any other form of marketing.
And so, in episode 52, I’m teaching you How to Get More Sales with Email Marketing.
If you haven’t started your mailing list yet or your emails aren’t getting the results you want, tune in and learn:
- How to get set up with your email marketing system today
- The truth about why people do (or don’t) buy from you
- What to do if your email list is 'dead' or no one is opening your emails
- The one thing you must do if you want to build a list of loyal customers
- How to know what to write about (plus one essential element to include in every email)
The reason why most farmers struggle to market their business is because they don’t have a strategy. They haven’t invested time or money in learning how to market their farms. Rather, they look around at what other people are doing and try to follow along.
It will never work to try to copy what others are doing in order to be successful if you haven't learned to create your strategy.
If you’re ready to build a profitable, sustainable farm, you need a strategy that works and what I’m sharing in episode 52 is exactly what you need to get started. Click here to listen now!
Much love,
Charlotte
Get on the Waitlist for Farm Marketing Mastery: http://theprofitablemindset.com/
Throughout the summer business series on the podcast, I’ve been walking you through everything it takes to build a profitable and sustainable farm.
In episodes 37 - 50, we covered everything from what happens when you first start a farm, to creating a 10-year plan, to hiring and managing employees, to scaling your business and setting huge money goals.
This week, on episode 51, I'm wrapping up the series by focusing on how to reach those money goals.
When join me for this episode, you’ll learn:
- The crucial mistake most farmers make when setting financial goals
- The thought that holds everyone back, but isn't really a problem
- The real reasons why you're not reaching your goals
- The key marketing tactics that will blow up your business
Plus, I’m walking you through an exercise you can do right now to see what’s really holding you back.
When you take the time to do this exercise, it will transform how you see yourself and your business and it will make it so much easier to figure out your next steps toward reaching your goal.
I absolutely believe you can set AND reach your big money goals. If you’re ready to learn how, listen to episode 51 of The Profitable Mindset podcast now!
Much love,
Charlotte
Book a Free Strategy Session Here: 3cowmarketing.com/strategy
A lot of farmers complain they can’t make money on a farm.
And the truth is - most farmers DON'T make any money, or at least enough to even cover expenses.
Most (98%) go out of business.
But here's what I know. It's not that you can't make money on a farm. It's that you haven't learned how.
And by "how" - I don't mean the actions you have to take - most people are repeating all the same actions they see other farmers doing and wonder why the same actions aren't working for them.
Making money in any business including farming starts with knowing how you've got to be thinking.
It's NOT the actions you take that makes you profitable. That's what most people think and do - and that's why they're failing.
Let me teach you how to think about money so you can finally get profitable. There IS a profitable mindset. Time to embrace it!
I know from my own experience and the experience of my many clients that you CAN learn how to build a profitable farm.
In episode 50, I’m going to teach you the first step to making as much money as you want on your farm.
Here’s what I want you to remember: Setting a money goal is not really about the money.
After all, you reach a point where you don’t need money to have more things.
Rather, I set money goals in my business because of the person I have to become in order to reach my goals.
Here's what I know - in order to reach each any new goal I set in my life, I've had to become a new version of myself.
Maybe that means I become more disciplined, more focused, a better communicator. THAT is the huge payoff. Better relationships with myself and others - priceless!
When you join me for episode 50, you’ll learn: * How to set goals that challenge you to reach a new level * The real reason you’re not making money (or not reaching your goals) * The mindset skills you’ll need to reach your goals every time * The truth about what it takes to up-level and reach huge goals
What I’m teaching in this episode is exactly what I’ve done to build a profitable farm with ease. And when you learn and apply these skills, the same can be true for you.
If you’re ready to take your farm business to the next level, take a little time to listen to episode 50 right now.
Much love,
Charlotte
Click HERE to Book A Free Strategy Session to Decide if Investing in Coaching is Right for You
Most farmers start up their small business and have some immediate success at first - they sell out on all the chickens. Or, there's so much demand for their beef they quickly and with ease sell the first couple of cows. Or, their bouquets on their brand new self-serve farm stand fly off the property!
So they immediately see and sense there's way more demand than product - and they decide to increase production.
Sounds logical, right? Only here's where I see people get into trouble.
This plays out in several, problematic ways that result in lots of $$ loss.
Scaling in the wrong way is one of the biggest reasons newer farms go under.
I outline it all on the podcast today and then I'll dive into how to scale correctly, with ease and success.
Listen now to Episode 49 of The Profitable Mindset Podcast, where I’m talking all about scaling your farm business.
When you listen to this episode, you’ll learn:
- The specific steps you should take before even thinking about scaling
- What you need to have in place before you can scale your business
- The truth about money and your business (and the mistake that leads too many farmers to go broke)
- What to do if you feel pressured to scale before you’re ready
Plus, I’m sharing what worked for me in scaling our farm business successfully and with ease!
Once you have the foundation that I teach in place, you’ll find that you’re also able to see what needs to happen or change so that you can successfully scale your farm to serve more customers and increase your profits.
Whether you feel ready to scale now or want to have a plan to scale your farm in the future, you’ll want to take a little time to listen to episode 49 now.
Much love,
Charlotte
Click Here to Learn About my New Course, Master Your Time-Master Your Life
In today's episode I'm teaching you how to create more time and sharing with you about my new program, Master Your Time, Master Your Life.
Listen in to learn:
- The key differences between living life in overwhelm and living life with intention
- The truth behind how you’re feeling and how you can create your own happiness and fulfillment
- What’s really keeping you stuck in a state of overwhelm and exhaustion
- The simple changes you can make today to start feeling better as you plan and live your days with intention
Listen, life is more than a to-do list and your time is valuable.
If you’re frustrated with feeling overwhelmed and exhausted, it’s because, deep down, you know there has to be a better way.
There is and I’d love to teach you so that you can feel better and love your life every single day.
Tune in and give the 4 powerful steps a try. It's your ticket to feeling less overwhelmed and finally start living life feeling fulfilled, no matter what's going on around you.
Thanks for being here,
Charlotte
Click Here to Sign Up for my Free Training: 4 Simple Steps to Create More Time Every single day I receive messages, emails, comments - telling me you don’t have enough time. I hear that you feel guilty for the time you take for yourself. You feel pressure to spend your time in certain ways - AND - you have way too much to do. Some of you come to me and say - it's not humanly possible for you to do all the things that you know you have to do. You’re in over your head and you don’t know how to climb out. So this episode is all about time management, because when you learn time management the way I teach it, and you commit to mindset coaching, you are going to create a fulfilling life. It’s amazing. I love it and I love watching my clients create this change in their lives, too. When you join me for episode 47, you’ll learn: * A new way of thinking about time that will change how you feel about the time you have * What’s really causing you to feel overwhelmed and like there isn’t enough time * The truth behind what causes many of us to waste our time (and how to change these habits) * How to be deliberate with your time and get more done
If you want to move ahead in life, this is the most effective way I have learned to get you there.
And - sign up for my free training and learn how to Create More Time:
https://courses.3cowmarketing.com/time-management-webinar
Get My Free Training to Manage Email with Ease: http://www.3cowmarketing.com/zero
Last week’s episode of The Profitable Mindset Podcast was all about attracting and hiring high-quality employees. This week, I've covering how to manage those high-quality employees so you have an outstanding team.
When you listen to episode 46, you’ll learn:
- How to set and communicate clear expectations (this will make work so much easier for you and your employees)
- The one thing you must regularly do in order to help employees do their best work
- How to make sure your team is focused on solutions and helping the business thrive
- One of the worst mistakes you can make as a business owner (and what to do instead)
- How to figure out what to pay your employees and when to offer bonuses
Plus, I’m sharing some of my top tips for how to make sure your employees feel appreciated so they love working for you.
And while we’re talking about managing employees, we’re really talking about stepping into being the CEO of your business and being a leader. In this episode, we’ll also cover some of the mindset shifts that will help you step into this role and expect greatness from yourself and your employees.
Whether you already have a team or are thinking about hiring your first employee, this episode will help you successfully build a team to take your business to the next level.
Take a little time to listen to episode 46 of The Profitable Mindset podcast now!
Much love,
Charlotte
Schedule your FREE strategy session here: https://3cowmarketing.com/strategy
This is one of the most powerful episodes I could ever offer, as we’re talking all about attracting and hiring high-quality employees.
Even if you don’t think you’re ready to hire yet, I hope you’ll take some time to listen.
If you want to build a profitable, sustainable farm, you’re going to need to scale and that means that at some point, you’re going to need to hire employees.
In this episode, I’m sharing ideas and information that took me years to learn.
Hiring correctly can help you build a profitable business with ease, whereas hiring wrong can be a nightmare. Today’s episode is going to help you get started the right way, helping to ease the hiring process so that you can successfully hire the best employees for your farm.
In this episode, you’ll learn:
- The very first step you need to take before placing an ad
- How to create an ad for your job that attracts higher-quality candidates
- Where to share your ad to quickly receive applications (This is going to save you so much time!)
- How to avoid the crucial mistake I made in my ad that attracted criminals!!
- The key questions to ask in interviews and what to do after the interview (I’m sharing my best practice for ensuring I hire candidates that are in it long-term.)
I’m also sharing some essential mindset shifts to help you step into your role as CEO. When you apply these ideas to your business, it’s going to make it so much easier to hire employees (perhaps sooner than you think you can) who are the ideal fit for the help you need right now. Whether you’re ready to hire now or know you will be someday, take a little time to listen to episode 45 of The Profitable Mindset podcast now! Much love, Charlotte
Learn to maintain an empty inbox & organized mind with my free "Inbox Zero" training:
http://www.3cowmarketing.com/zero
When you started your farm, did you have a plan for cash flow?
I didn’t, I just knew I wanted to start a farm.
Now I ended up picking something that was great for cash flow. With dairy, I would milk the cows in the morning and by the end of the day, I would literally have a box of cash.
This was back in the days when people picked up milk on their own and put money in a box. We were open seven days a week, and it was the best cash flow plan I could have dreamed up.
I was lucky, because I didn’t intentionally have a plan for immediate cash flow.
Depending on what you’re producing, there are times when you need to invest some of your outside money in your farm and times when you’re making more from your product sales.
Lack of cash flow is another big reason many farmers go out of business, and so on today's episode, I'm talking about 3 ways to have more consistent cash flow on your farm.
If you're in the first year or two of your business, you’re going to have a lot of start-up expenses as you’re building the infrastructure of your farm. With this understanding, you’ll want to have a lot of working capital either with a big bank account full of money or a day job that allows you to keep investing in your farm.
Beyond these first years, we’re talking about money coming into then is going out of your business, and simple changes you can make in running your business so that you have consistent cash flow and don’t have to keep using credit cards or taking out loans in order to run your farm.
In this episode, I’m sharing one of the best changes I made on my farm and how you can make this simple change today to help with a cash flow problem. I’m explaining why this change is a win for your business and your customers, and how to convey these benefits so that customers are happy to pay.
We’re also taking a look at assets and liabilities, as I explain why I think one commonly considered liability is actually an asset in business. I’m sharing how this asset contributes to the profits on my farm and how you can do the same.
When you listen to this episode, you’ll discover what might be the most valuable asset in your business and what to focus on in order to have a positive cash flow, and a profitable, sustainable business.
If you're ready to increase your cash flow, listen to the newest episode of Profitable Mindset now!
Much love,
Charlotte
FREE Inbox Zero Training - Get Control of Your Email Inbox & Your Time:
http://3cowmarketing.com/zeroWhen I started my farm 11 years ago, I was a one-woman show.
This lasted for about a month. After all, I had a dairy and was milking cows twice a day, seven days a week. With three kids at home, I realized I needed help.
I have a lot of farmers who come to me for help and part of the reason they’re overwhelmed is that they’re arguing with the reality that they can’t do all of the work and run the business.
No matter where you are in business - if you’re just starting out or if you’re five years in and wondering why you’re struggling so hard, this week’s episode is going to help you.
Now, when we first start our farms, we DO need to be the employee and the boss.
When I first started my farm, I would go out and milk the cows, 5:00 to 7:00 AM. Then I'd come in and get the kids off to school. Then I'd shower, sit down at my desk and do two, three hours of office work and make sure my store was set and ready for customers. So I moved between both, and often, when you first start out, you are going to be both.
However, in order to be profitable, you're going to have to step more and more into the role of being the boss and learn those skills in order to move the business forward.
And if you’re going to scale and build a profitable business, you need a team.
Even if you’re just starting out and don’t feel you can afford to hire support, it’s crucial to your success to be able to differentiate your role as boss vs. your role as an employee.
When we blur these roles together, we often end up doing tasks that seem important, but we’re not actually moving the business forward. Blurring these roles together is the reason why many people go out of business.
In this week’s episode of the podcast, we’re talking about the differences between your role as the owner of your business and your role as an employee of your business.
I’ll walk you through creating job descriptions, responsibilities, and expectations for each role. This process will help you move forward in your business whether you’re doing it all or are ready to hire employees.
Along with sharing practical tips that can help you start moving your business forward this week, I’m sharing the mindset shifts I work on with clients that will help you in each of these roles. Plus, I’m sharing the very first thing you need to do if you want to hire employees but don’t think you can afford to yet.
If you’re ready to take your business to the next level, listen to the newest episode of Profitable Mindset now!
Much love,
Charlotte
Get My Free Training - Master Your Email: http://www.3cowmarketing.com/zero
Do you have a business plan?
If not, don’t worry, you’re not alone.
In fact, many of the farmers I work with avoid business plans or business models because they feel overwhelming. Complicated. Tedious.
Plus, most of us started our businesses because we love the land and the animals, we want to share the bounty and make some money.
In this week’s episode of the podcast, we’re going to talk about how to choose a simple business model to help you make money.
The truth is, just hoping you’ll make money won’t help you reach your goals. You need to have a target to work towards in order to make a profit.
In this episode, you’ll learn the common mistake I see many business owners make that’s keeping them stuck and overwhelmed, and the counterintuitive solution that will help you build a successful, profitable and sustainable business.
As you work through this process, you’ll learn how to start thinking like the CEO of your business, so that you can make smart business decisions, and step into the role of a visionary leader in your business.
When you join me for this episode, we’ll take a look at your big picture plan and help you see beyond the present moment struggles so that you can easily see the solutions and next steps needed to reach your goals.
Let’s choose a simple business model and help you build a profitable business!
Listen to the newest episode of Profitable Mindset here!
Much love,
Charlotte
Get the free INBOX ZERO training:
3cowmarketing.com/zero Book your free strategy session here: https://calendly.com/csmith3cow/strategy-session?month=2020-07
Just the other day, one of my coaching clients set a goal of reaching a million dollars in sales!
How does that sound to you?
I’m so excited for her and know she’s well on her way to reaching this goal.
This is part of what I love about coaching; it’s so fun to help someone come up with a goal and then coach them each step of the way until they reach it.
Whether you’re working toward a million dollars in sales or you have another goal in mind, marketing is an essential piece of your success.
Now stay with me here - I know you might not love marketing, but I do - and in this week’s podcast episode, I’m sharing the one thing you need to do to be really good at marketing.
When you do this, you are going to be very successful very quickly and it’s likely that you’ll also find marketing to be more fun than you ever thought it could be.
In episode 41, I’m teaching you how to make your marketing and subsequent sales super easy.
You’ll learn the mistake many business owners make when it comes to marketing and what to do instead so that buying becomes a no-brainer for your customers.
I'm teaching you the strategy I use to make sales enjoyable (instead of icky feeling) because you feel so good about helping your customers.
Plus, I’m sharing real-life examples from our farm and ideas you can use to start marketing your products or services today.
When you learn to market and sell the way I’m teaching you in this episode, it feels like you’re helping people and marketing begins to feel easier and more enjoyable.
Are you ready to learn what you need to do to be really good at marketing? Listen to the newest episode of Profitable Mindset!
Much love,
Charlotte
Book a free strategy session: https://3cowmarketing.com/strategy
15 years ago we started drinking raw milk, and as soon as we started drinking it, I noticed that my kids’ eczema (that they’d had for years) went away. Then about a year later, our raw milk farmer just up and quit. He went out of business and his customers were left scrambling to find another raw milk source. In talking with him, he said he just couldn’t make it work financially. Now I was paying $6 a gallon at the time, but I easily would have paid double.
I asked, “Why didn’t you increase the price?” He teared up and said he didn’t think he could charge more and he just didn’t feel right asking his customers to pay more. I share this story with you because I hear this story all the time.
Whether it’s in private messages or emails, or posts in one of my Facebook groups, I keep hearing that you don’t enjoy pricing your products for a healthy profit. You feel bad. You feel guilty. Some of you have even said you feel bad taking money for your products. I want to help you because obviously, you won't have a business if you don't make a profit. And if you don't feel good making that profit, then you're more likely to give up.
I don’t want you to give up on your dreams or your business, so in this week’s podcast episode, I’m talking about the value you offer your customers and I’m sharing a 3-step formula to help you intentionally design and market this value. We’re really talking about business basics. You go into business to create something of value that people will gladly pay money - which also has value - for. This is how our economy functions. If you're going to build a profitable, successful, sustainable business, you've got to consider the value exchange and stop making pricing and selling mean anything about you.
You’ve got to realize that you are in business to exchange value for value.
Take you out of the equation. If you’re not sure of the unique value you offer customers or you feel bad charging what you need to, join me for episode 40 of the podcast.
When you listen to this episode, you’ll learn how to feel clear and confident in the value you offer, and even better, you’ll know how to market that value so that buying your products becomes a no-brainer for your customers. When you figure out the value you're offering to the right people-- and the solution you provide with your products that you are selling-- and you communicate that solution, people are ecstatic to be able to pay you money for that product.
I promise you. Listen to the newest episode of Profitable Mindset!
Much love,
Charlotte
Schedule your FREE strategy session here: https://3cowmarketing.com/strategy
When I started my business, I winged it at first…
I didn’t understand that I’m the one who decides how much money I make. It really wasn’t until year 2 or 3 when I started to create a plan. And guess what... when I started planning, I knew exactly what steps to take in order to reach my goals. Now if you’re still in the first few years of your business, the thought of creating a 10 year plan might feel overwhelming. I understand, I know how much there is to learn and do as you’re starting out. At the same time, I know that if you take the time to create a 10 year plan, it’s going to be so much easier to reach your goals and to know exactly what to focus on in your business right now. The truth is that most people fail in the first couple years of business. Most people aren’t prepared for how difficult or expensive it can be to build a business. And while there will be challenges and failures, there will be frustrations and moments of doubt, it is absolutely possible for you to build a profitable business that you love. I know you have big goals for your business and I want to help you reach them, so on this week’s episode of the podcast, I’m starting out by talking about four things to focus on in your first year of business for a much better chance of success. If you’re a little further along, you’ll also want to listen in because I’m talking about some of the most common mistakes I see business owners making that keeps them from building a profitable business. It might be that making one of these changes is all it takes for your business to be more profitable and to flow with greater ease.
Finally, we’re talking about how to create a simple 10 year plan that supports your vision and makes your goals seem more do-able. While it doesn’t take much time to create this plan (I’ll walk you through every step on this episode), having this plan is going to help you know exactly what to prioritize and focus on each year of your business. When you join me for episode 39, we’re going over practical steps as well as key mindset shifts that are going to support you in building your profitable business.
Schedule your FREE strategy session here: http://3cowmarketing.com/strategy Confidence. Something we all want more of.
Say you hire a new employee and they start showing up 10 mins late every day.
So annoying and disrespectful and you shouldn't have to tell them to be on time!
What do you say?
How do you handle it?
Are you willing to have the difficult conversation that’s required or do you give them the benefit of the doubt over and over again because you're desperate for the help?
Do you raise your prices knowing you need to make a profit or do you stay competitively priced, but you’re losing money month-after-month?
All these decisions require the ability to create unlimited confidence in your business and life Most people come to me wanting to get to confidence so they can have those difficult conversations and do the difficult work of increasing prices.
But, the way our brain is wired, you can't just jump to confidence or wait for confidence - it's an emotion that takes a few steps to create.
Once you learn the skill of creating confidence and having it readily available for you anytime you need it, YOU are unstoppable. Today’s episode of the Profitable Mindset you’ll learn the 4 steps you need to create unlimited confidence.
Confidence is needed in every aspect of your life and it could help to have a little more throughout the day, don't you think?
Schedule your FREE strategy session here: http://3cowmarketing.com/strategy
April came to me for coaching last week to get help with feeling hopeless because the local slaughterhouse canceled her processing appointments for her cows and hogs.
She confirmed and reconfirmed with the butcher so I can understand why she was feeling terrible.
As a result of this hopeless feeling, she had looping thoughts like "I should've done a better job" and "why am I even doing this" and generally tearing herself down for this bad news.
She needed help getting past these looping thoughts because she was not getting her other work done on the farm, she was snapping at others and feeling crappy for days on end.
We never go into business expecting to fail — yet 80% of us will fail by year 2.
IF you make it through the first 5 years of your business, your chances of surviving increase significantly for the long term.
But here's the deal - success NEVER happens by chance.
It's a choice and a mindset that you create! Today’s episode of the Profitable Mindset is all about how to plan ahead for the inevitable rejection, confusion, fear, and doubt that you're GUARANTEED to experience in the first few years of business.
With only 2% of small businesses making it to the 5 year mark, you’re going to want to go ALL IN on planning with intention and how to handle certain failures and challenges.
Listen to the full episode here!
Schedule a FREE strategy session at http://3cowmarketing.com/strategy It’s common for my coaching clients to come to me and say, “I wish I had more personal time. I wish I could just find more space for myself.” Then, they usually follow up with, “... but I can’t because I feel guilty or I don’t deserve to spend time on myself when there is so much to do.” As women, we carry so much guilt around taking time for ourselves because we’ve been conditioned to think we have to do it all AND others' needs must come before our own. We think we need to provide physically, mentally, emotionally, and oftentimes financially to our families that we’ve placed ourselves last on the to-do list.
And it's costing us a great deal - especially with our health, energy, and our profitability - it's ironic that thinking we need to be doing it all is keeping us from even making money.
Then we end up beating ourselves up for it all. Well, I say “No more!” Today’s episode is all about learning the 3 basic steps you need to start creating more personal time for yourself without feeling guilty.
Watch the FULL coaching session here: https://3cowmarketing.mykajabi.com/coachingcall Does scheduling every minute of your day feel restrictive and suffocating? It did for April too — until she went through a proven process with me (Charlotte) on a coaching call. I knew this would be powerful to watch so I recorded the entire session for you to watch right now. You’ll see April’s thoughts change from completely limiting to feeling like she has full control over her day. She created a life that she absolutely loves on the farm, but after years of grinding way, the schedule felt restrictive and limiting. I’m sure you can relate. After our short session, she felt refreshed and ready to take action with scheduling her day with freedom and ease.
Farm Marketing Course Self-Study: https://courses.3cowmarketing.com/farm-marketing-self
Book a Free Strategy Session: 3cowmarketing.com/strategy My son is a U.S. Marine. Bootcamp is brutal and when he was first deployed, I struggled with why they train our soldiers in such a harsh way. Later, I discovered the reason and was completely grateful he was prepared and ready for anything. Now I know farming is not the same as Marine Corps Bootcamp, but you do need a similar strength, focus, and consistency in your marketing if you want to survive. And if you’re sold out of products right now, I have a strategy for how you can continue marketing in a way that will build relationships and a profitable farm. Listen to this week’s episode on How to Continue Marketing When You’re Sold Out>
Schedule a FREE 30 min Strategy Session here: 3cowmarketing.com/strategy
Years ago, I was unfulfilled with life.
Life was all work and no play.
It was a constant cycle of waking up, working hard, and hitting the grindstone followed by wine at night.
I’d wake up tired and unsatisfied with where I was and how the farm business was operating.
The profits weren’t happening as fast as I wanted and the forever cycle of negative thinking was rampant.
Today on the Profitable Mindset Podcast, I share the 3 Breakthrough Secrets to Getting out of Overwhelm on the Farm.
The best part — there is nothing outside of you that you need to do, buy, or have if you want to feel better.
Once I fully embraced this mindset, everything changed.
A Solution to Feeling Unappreciated and Undervalued
Trying to decide if 1-on-1 coaching with Charlotte is right for you? Click here to book a free strategy session: http://3cowmarketing.com/strategy It feels like farmers are overworked and underpaid more than any other industry because I hear it every week on coaching calls. The long hours are hard. It’s a thankless job with dirty hands and little help. There are so many things out of their control like the weather, customers and the market. Farmers are feeling it all across the country season-after-season. Feelings of being not enough. Feelings of overwhelm. Feelings of having to prove their value and worth. Feelings of being undervalued. Feelings of being underappreciated. Today on the Profitable Mindset Podcast, I offer a helpful solution that will shift your mindset around any feeling you might be experiencing.
FREE Course here: 3cowmarketing.com/marketingcourse
3cowmarketing.com/free-email
I hear this a lot...
“All my emails are going to spam.”
“Are my emails getting blocked for some reason?”
“People don't check or open email anymore . . . please help!”
Hey, I get your frustration, I do, but there are a few tricks I can teach you that will help you avoid the spam folder.
Learning everything there is to know about email marketing can be a full-time job.
Today, I'm going to teach you the essentials and basics.
And if you're new and just starting out, that's ok too.
You'll have everything you need as you embark on the email marketing journey.
And it's worth it, trust me.
Listen to the full episode here!
I want you to truly understand why email marketing is so important and how to avoid spam boxes as much as possible.
Since email marketing plays a major role in your farm business, (as it does mine) you won’t want to miss this episode!
FREE Mindset Coaching Webinar at http://3cowmarketing.com/coaching.
(There will be a replay if you can't make it live.) Overwhelm. It’s a powerful word with a lot of meaning behind it. It’s defined as “bury or drown beneath a huge mass. Defeat completely. Give too much of a thing to (someone); inundate.” So it would make sense that you see yourself drowning under a huge mass of farm projects and things to do which makes you feel overwhelmed. Right? Then it would also make sense that you feel completely defeated by your circumstances and the huge to-do list that haunts you. And I can see why you feel this way, but to me, overwhelm is a feeling, it’s not something that happens “to” me. There’s a huge difference in feeling paralyzed by your circumstances and feeling like you have full control over your thoughts. And, on the Profitable Mindset Podcast, I explain the difference and how you can eliminate overwhelm once and for all.
LINK: 3cowmarketing.com/coaching I went through something during my high-school years that shaped my whole life.
This series of events could have taken me down a bad path of negativity, failure, and sadness if I had let it.
And frankly, I'm pretty sure my parents never recovered from the loss.
Seeing the farm go into bankruptcy was devastating at the time, but today I use that experience to fuel my success.
My difficult experiences in life and extreme struggle have taught me a whole new set of skills that I still use to this day!
Listen to the full story on the Profitable Mindset Podcast.
Work with Charlotte here: https://courses.3cowmarketing.com/free-coaching-webinar-17 Listen to Episode #26 here: https://www.3cowmarketing.com/episode26/ FREE email course here: https://www.3cowmarketing.com/free-email-course/ I’ve heard a lot of farmers recently say things like, “I hope all these customers that are buying from us right now remember us when this pandemic is over.” Part of me is so happy to hear that farmers are finally selling out of their farm fresh products and the other part of me cringes when I hear, “I hope these customers come back…” I cringe because I hear the word “hope” and think we can’t “hope” for customers. We have to work our tails off to ensure they come back. But I know most farmers will think, “Yeah Charlotte’s, that’s nice, but how?” Well, I have a few simple ways you can practically guarantee that customers will come back after this pandemic is over. And I share it all on this week’s Profitable Mindset Podcast here https://www.3cowmarketing.com/28/
Get the free video checklist: https://www.3cowmarketing.com/video The best way to make more sales and build trust with your customers is to do video. Now I know what you’re going to say… You don’t like yourself on video. You don’t like the sound of your voice. You stall, stutter and say “ummmm” every other word. I know how you feel. I’ve been there too. But in these uncertain times, video is a must if you want to sell and make a profit. You can do it even if you’re scared. Even if you don’t think you’re meant for the camera. You got this. The only thing stopping you is your mindset and I can help you.
Links Mentioned in the Episode
Free Video Checklist: https://www.3cowmarketing.com/video
Sales Made Simple Course
Work With Me
Self-confidence Branding
Get the free Delivery Resource Checklist Here:
https://www.3cowmarketing.com/delivery/
My Top Sales Course: https://courses.3cowmarketing.com/sms
We are in trying times, right now aren’t we?
Corona is affecting all of us, all over the world (not just our farm or our town or our country… all of us).
During this time of quarantine, getting your products into the hands of the people who need them most can be a challenge.
But what if I told you that even if your farmer’s market is shut down right now, you can still do something powerful to save the farm.
In today’s episode, I share why delivering to your customers might be the answer you need. And you can get it started today!
In this episode, you’ll hear:
- My strict boundaries that ensure everyone shows up to get their order
- The technique I use to make sure my costs are covered while still offering “free delivery”
- What tech tools I use to make sales at drop sites super easy and organized
I teach you on the podcast today my step-by-step process for drop sites & deliveries.
I pulled this training out of my Sales Made Simple Course teaching you the exact process I use to get products in the hands of people when markets close like they’re doing all across the country right now.
Lastly, forward this to your farmer friends who may be needing this extra instruction to set up their drop site/delivery process during this time of shutdowns and quarantines.
Enjoy,
Charlotte
Download the Self Care Guide here: http://www.3cowmarketing.com/selfcare Work with me here: https://www.3cowmarketing.com/workwithme/ Episode 17 here: https://www.3cowmarketing.com/how-to-reduce-stress-and-anxiety-on-the-farm/ Episode 18 here: https://www.3cowmarketing.com/18-how-to-stop-worrying/As a woman in farming, we put ourselves on the bottom of the to-do list, don't we?
Like at the very bottom. Self-care is never a priority when there is so much to do, right?
Self-care feels like a luxury that only the “rich” get to experience.
And I've heard from the men, too, it's not limited to just us "farm gals."
Self-care becomes a priority: * AFTER we make our husband’s lunch…
* AFTER we get the kids ready for school…
* AFTER we tend to the cows… chickens... customers...
* AFTER all of our "other" responsibilities are met…
Which honestly, leaves zero time for ourselves.
But what if I told you that after years of putting myself dead last, it was no wonder I was resentful, tired and ready to quit.
Today, with all I've learned about the dangers of neglecting self-care, I now make time for myself.
On today’s podcast, I share how I’ve made this mindset shift and what it had done for me, my family and the farm’s profits.
Download your FREE Time Management Awareness PDF here: http://www.3cowmarketing.com/time Busy, busy, busy… We live in a world where everyone is busy running around from place to place, doing one thing after another.
We help our neighbors, aging parents, young children and farm animals that need tending to, all to be left with an empty tank at the end of the day.
We constantly tell ourselves that “we don’t have time for marketing” and that “the day is always getting away” from us no matter how hard we try to set boundaries and manage our day.
It’s a common problem that we all face and today on the Profitable Mindset Podcast, I’m sharing how I’ve personally gotten hold of how I spend my time and I finally feel in control of my day.
Listen to episode 24!
Then get your free PDF here.
Your Branding Bundle is Here >>https://www.3cowmarketing.com/branding-bundle
I'm so excited to be here continuing with the branding strategy I introduced you to in the last episode 22!
You'll want to be sure to listen to that one as well here.
So many of you want the magic pill to building your profitable farm and branding is one way you can accomplish this.
But I have to warn you, like everything else I teach, it takes time, patience and consistency.
“A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one service or another.” — Seth Godin
I go into detail on the next episode of Profitable Mindset here.
Get your FREE branding bundle here:
https://www.3cowmarketing.com/branding
Most farmers think they don’t need a "brand," or if they do, branding consists of a logo, website, tagline, mission statement - or maybe all your followers on social media.
And I’m here to tell you that is your website, logo and fonts are NOT branding!
Those things are only one piece to the pie.
So if you want to know it takes to build a brand, this episode is for you.
You'll learn whether you need to build a corporate brand or a personal brand and why and what that entails.
To help you get started, I've created a Branding Bundle for you to download with worksheets. Just click here to get started.
Free course to get started: https://www.3cowmarketing.com/free-email-course/ Work with me: https://www.3cowmarketing.com/workwithme/ We all want more confidence, right? To feel better in our skin... To like who we are… To accomplish more in less time... To send sales and marketing emails to customers… To raise our prices and actually show a profit at the end of the year… Most people think it’s about a new strategy or tactic that will get you where you want to be, but in reality, it’s your thought process and level of confidence that’ll be the game-changer.
It's your responsibility to learn to create self-confidence inside - and I can teach you how to do that in this episode. It's not as hard as you might have thought! In today’s episode of Profitable Mindset podcast, you’ll learn what thought process you need to have when starting or advancing your profitable farm business and how to generate consistent self confidence so you can accomplish all you want. Listen to episode 21 here >>
This can be a hard time of year for many farmers because it's coooooold outside for most of the country.
Wouldn't it be nice if we could slow down, rest and enjoy indoor activities with the family?
Instead, I'm getting emails saying "Help! My freezer is full of meat chicken/beef/milk (fill in the blank). The markets are over and my sales have stopped!"
This is the exact feast and famine cycle we need to stop.
But how?
Listen to this week’s Profitable Mindset podcast here!
In order to make the most of the episode, be sure you’ve got your email marketing all set: https://www.3cowmarketing.com/free-email-course/
And - our ever popular “25 Steps to Start and Setup Your Farm Business”:
http://www.3cowmarketing.com/25steps
I also mentioned episode 17 for help if you’re suffering from stress and anxiety:
https://www.3cowmarketing.com/how-to-reduce-stress-and-anxiety-on-the-farm/
Fill out your own 2020 business plan here: https://www.3cowmarketing.com/bizplan2020
Do you enjoy selling some of your products, but dread others? Maybe you no longer look forward to going to the local farmers market only to make a few sales after dedicating 6+ hours of time on a Saturday and Sunday?
But you keep doing it because you think you have to. How about planning your marketing calendar? Let me guess… You can never find the time. As 2020 quickly approaches, it’s time to review 2019’s pits and cherries and plan for 2020 with a bang! * What worked (cherry) and what didn’t (pit)? * What did you love selling? * What task or product did you hate spending time on? * What made the most money? * What was an epic failure?
On today’s episode of Profitable Mindset Podcast, I discuss your business plan and ways you can make more money in 2020. I also have a FREE guide you can download here!
Get the complete self-care guide here: http://www.3cowmarketing.com/selfcare If it snows, no one will come to the farm and we won’t make money. Should we sell at the farmers market or invest in an on-site farm store? Should I take credit cards or cash only? How much do I charge? If I increase my prices, will I lose all my customers? Worry — It’s something we all experience and oftentimes, daily. You have real concerns and real feelings. On today’s episode of the Profitable Mindset Podcast, I’ll discuss how you can stop worrying about the little things and start focusing on what’s important on the farm.
Ready to tackle this head-on? Work with me one-on-one to banish worry once and for all: https://www.3cowmarketing.com/workwithme/
When was the last time you had a few hours to yourself? Alone. Quiet. Without interruptions? You’re probably rolling your eyes and thinking… yeah, right… that world doesn’t happen. Stress. Burnout. Overwhelm. Ready to quit. Ring a bell? It gets to all of us. We’re constantly running around and working ourselves to the bone. It’s not healthy and the overwhelm, burnout and constant state of stress can lead to serious health problems if you’re not careful. In today’s episode of the Profitable Mindset, I’ll be sharing my top way on How to Reduce Stress and Anxiety on the farm. I’ll share my 3 things that will help inlcuding an exercise I do daily for my own self-coaching. When you learn this, you'll be on your way to feeling good about running a successful, profitable farm with ease. It takes practice (like everything else I teach), but I know it’s possible for you when you make self-care a priority.
If you’re looking for extra support on reducing overwhelm and avoiding burnout, please go to www.3cowmarketing.com/workwithme to book a 1:1 coaching session.
Download your FREE Instagram Guide to a Profitable Farm at https://www.3cowmarketing.com/instagram2019
NEXT follow along as I share the strategies there, too:
https://www.instagram.com/charlottesmith3cow/ What’s an Instagram category? Why do you need categories on Instagram? What makes your reach drop? What’s an algorithm? On today’s podcast, I’m going to teach you how to choose categories so that you'll know exactly what to post. Choosing 6-8 categories will help you find and attract more customers to your farm so that you can build deeper connections and sell out faster. Customers will be happy to pay your prices and will love seeing your social media feed day after day.
Ever want someone to tell you exactly what you need to be doing on Instagram and nothing more? Wouldn’t it be nice if someone could cut through the clutter of what’s working and what’s not and give it to you — plain and simple. With so much advice out there, it’s hard to determine what you really need and what is a “bell or whistle.” Today on the Profitable Mindset Podcast, I cut to the chase and give you the 7 Steps to Finding Customers on Instagram. Plus, I have a FREE guide you can use to get started here >> https://www.3cowmarketing.com/instagram2019 And - come say “hi” on Instagram: https://www.instagram.com/charlottesmith3cow/ @charlottesmith3Cow
Is your social media “reach” down? Is no one buying on Facebook like they used to? Do you really need to be blogging? Is it necessary to have a website in this day and age? The social landscape of Facebook and Instagram have drastically changed in the past several years and “things aren’t what they used to be.” On today’s episode of Profitable Mindset, we’ll talk about what you can do and where you should be focusing your time when it comes to marketing. Yes, social media has its place in marketing, but when it comes to selling and making money, Facebook and IG are the last places you want to go.
Get the free download at https://www.3cowmarketing.com/blogging
And learn to create your website free: https://3cowmarketing.mykajabi.com/tech-library
Download the FREE worksheet on How to Market Your Farm in 1 Hour a Day HERE!
3CowMarketing.com/marketingplan The #1 complaint I hear from farmers about marketing is “I’m too busy and can’t add one more thing to my plate. I just don’t have time for marketing.” Trust me, no one has time to fit in “one more thing” but I’m here to tell you marketing your farm is a must if you want to be profitable. And I’m going to show you how I market my farm in only 1 hour a day on today’s Profitable Mindset Podcast. You’ll learn: * How to overcome the most common obstacles of marketing your farm * How exactly I spend my 1 hour a day marketing * Which tasks I do on each day for best results * How to find the time in a way that honors you and doesn’t lead to burnout * Plus so much more...
Welcome to Q&A Day on the Profitable Mindset Podcast!
When you’re new to farming and don’t know where to start,. the questions are endless.
- When first starting, what are the best cash-flowing products I should sell to hit the ground running and keep expanding?
- What's the best way to draw in customers?
- Can you share your work/personal schedule? What is your week set up like?
- How much time do you spend marketing vs. farming?
- What are the essential components of setting up a farm store?
- I feel overwhelmed and would love a step-by-step process on how to get started.
- How do you juggle growing a farm when your spouse is not 100% on board?
- If you had to start over what would you do differently?
- How do I know if it's time to hire help or scale back?
Wouldn’t it be nice if you could pick the brain of a farming veteran to get the help you need?
Well, now you can. You have questions, I have answers.
In this episode of the Profitable Mindset podcast, you’ll find the answers to the most common questions I get weekly.
If you’re nervous to raise your farm product prices because you think you’ll lose customers in the process, this episode is for you. To get the free training and worksheet that goes along with this series go to https://www.3cowmarketing.com/priceforprofit What you’ll learn: * Why it’s important to communicate with ideal customers consistently * How to get people to open your emails and become high-quality customers * Why consistent communication is an essential aspect of raising your prices * Why you need to stop selling and start communicating with ideal customers * Why you don’t need to explain your high prices to customers
Additional links mentioned in this episode: https://3cowmarketing.mykajabi.com/tech-library
If you know your product prices are too low and you need to be charging more, this episode is for you. To get the free training and worksheet that goes along with this series go to https://www.3cowmarketing.com/freetraining/ You’re a business.
You need to cover your farm costs so you can stay in business. Providing your community with eggs, meat, fresh flowers, produce requires you to make money. Now I know this seems obvious, but you’d be surprised how many farmers treat their farm as a hobby and are scared to charge what they need to. It doesn’t have to be this way. On today’s episode of Profitable Mindset, we’ll talk about the strategy and mindset you need to find the right people willing to pay your prices.
If you’re brand new to farming and thinking you need to lower your prices so that you can stay competitive with Walmart, Amazon or your local grocery store, this episode is for you. If you’re thinking you need to be the cheapest so you can sell the most — listen up! After marketing direct to consumer for over 10 years, I’ve found that the farmers that do market their products as the “cheapest” are often broke, completely stressed out and are ready to call it quits. But that isn’t going to be you — You’re different. You’re different because you’re HERE. You want to serve your community in a way that feels good. You love the farm life and want to keep doing what you’re doing. You deserve to pass your heritage onto your children. And you will — when you price your farm products for profit.
Download the free spreadsheets to determine your pricing here:
https://www.3cowmarketing.com/priceforprofit On today’s podcast episode, you’ll hear all the details on how to do this from my years of experience. I learned what to do and what NOT to do very quickly and I want to share the lessons with you today. Specifically, the parts where I talk about: * Hiring help and why you should budget for this even if you don’t think you need to... * Calculating expenses and what exactly should be included * The mindset you need to adopt as a successful business owner * Why your actions stem from your beliefs and how to improve both * Plus so much more
“I don’t know what to post or say on social media.” “My life (farm life) really isn’t that interesting.” “I try to get motivated to create my posts.” Sound familiar? I’m sure it does. Wanna know why?
Because I hear farmers like you say this all the time.
What if I told you that your life IS interesting to your customers…
The question isn’t IF you should be sharing but WHAT should you be sharing on social media to attract ideal customers.
And how to figure out what will connect with potential customers the most!
Social media is NOT for selling. It’s designed to connect and build relationships.
I see a lot of farmers making this mistake and on today’s Profitable Mindset Podcast episode I’ll show you what you should be posting to build a relationship with your social media followers.
And it’s not as hard as you think…
Tune in to listen now.
Get the full event checklist here:
Farm Event Checklist Here
Food in our society is a commodity. In other words, the cheaper the better. That’s what the average shoppers expect.
As a farmer, it is impossible to compete with the low prices and convenience of any industrially priced food.
Unfortunately, many farmers do try to compete on price and convenience, and they find they can’t keep it up and they’re out of business within a year or two. Or, they continue pumping money into their business from their off-farm job or savings.
Again, completely unsustainable.
As farmers, though, we do have an opportunity to level the playing field, a way that can help us rise to the top in the competitive game, to the point where there is no longer any competition.
And that opportunity is the experience, the connection, and the feeling we can give a customer or potential customer when they come across us on the internet or in person.
Perhaps you’ve heard me say it or read it in my book, “when you practice marketing from the heart, there is no competition.” And our marketing students experience this daily.
Many farmers overlook this great opportunity. When you can connect with your customers (from the heart) they will be loyal and price is no longer a concern.
How can you meet customers and gain exposure to your farm? PLAN EVENTS Give people a reason to drive to your farm and see what you’re doing and interact with you. The event itself is not as important as the opportunity to interact with the potential customers.
You can plan and schedule a paid farm tour for a Saturday morning (I always charge $20 minimum, so people show up.) You’ll have people coming for the tour, bringing their family, experiencing farm-life and you’ll make a little money, too.
Plus, they’ll be hooked and want to come back again and again. The connection they make with you (their farmer) and the experience they have will be worth driving miles to buy from you.
Most of our customers drive 30-60+ minutes one-way to pick up their order at our farm. Many of them would never drive out of their way for a dozen eggs. The reason they do is because I’ve made a connection with them.
Not only do they go home with eggs, they’ll now drive an hour one way for their eggs, milk and chicken because they now have an emotional connection to us and our farm.
All from a simple farm tour!
And they don’t concern themselves with price, because they aren’t shopping with us for the price. They’re now shopping with us for the experience and the emotional connection we intentionally created with them.
Here are all the events I’ve hosted through the years to build a strong, loyal (and profitable) customer base from the start:
- Cheese/home dairying classes
- Bread baking classes
- Farm tours
- Kids camps
- Teen camps
- Farm to table dinner
- Milk the cow class
- Yoga (without goats, or with if you prefer)
- Book club
- Wine tastings
- Nutrition classes
- Lard making classes
And I didn’t need any special training to host any of these events! Being a dairy woman, I already knew how to make butter, yogurt and several cheeses.
So I started inviting people over to make it with me and it soon morphed into classes at $150/person.
Then, I invited my girlfriend over to teach bread baking. Boy, did we have fun baking, eating our way through class, and every one of those women couldn’t wait to come back again and again and shop with us.
Plus, they told all their friends. Do you know how many people have “cow milking” on their bucket list? That was one of our most popular events! And again, they are customers for life after milking a cow.
Pet a kitten, feed the horse a carrot, get snotted on by a cow — when these things happen to people they are connected to you for life.
And cost is no object to experience these things you can’t find on Google or Amazon! They are happy to pay the sustainable price you need to charge, even if it’s double what the local farm stand or store is charging.
And here are things I’ve learned over the years to research or plan for when scheduling your next event on the farm:
- Insurance
- Rules/boundaries for guests
- Supplies
- Parking
- Accommodations
- Bathroom facility
- Bottled water for hot days
- Extra help - parking, socializing, showing to the toilet, answering Q's while you teach/lead and clean up help
If you’re looking to grow your customer base and build a profit, plan and host an event where you give customers an experience of a lifetime.
In this episode of the Profitable Mindset, we talk about how to find customers that value your products.
Like most farmers, you probably live in a rural area where it’s hard to find people that value high-quality food.
Customers don’t appreciate what you sell and don’t see the value in paying top-dollar for their meats, eggs, dairy, or produce.
Am I right?
Where Are All The People That Value Farm Fresh Products?
Have you ever said, “I hate selling and I hate marketing. I don't feel appreciated. I can’t find people who value my products or are willing to pay what they’re worth.”
And you’re probably thinking “if I lived in a place where more people understood all the hard work that went into creating or developing such a high-quality product then I'd make more sales.”
Let me tell you, you’re not alone.
Today, I’m here to show you how to find the right customers that are willing to pay your high prices for a quality product.
And my answer might surprise you — tune in to listen!
P.S. On Friday, June 7 at 10 AM PT | 1 PM ET I have a brand new training called 4 Mistakes That are Costing You Sales on the Farm. In the FREE training, I talk about what you need to avoid if you're just starting our farm and what you should be doing instead.
It's the first time I've done this training live and I'd love for you to come.
Sign up here: FREE TRAINING
Lost? Confused about where or how to start? The final steps to starting and setting up your farm business are here!
If you’re someone that is brand new to farming, just starting out, need help with what to do or where to start, this 5 part podcast series is for you.
This episode goes over the final steps you need to start your farm on the right foot. After years of experience, I’m only sharing what you need and nothing more. Running around on the internet looking for actionable steps is harder than you might imagine.
In the world of Google, you’d think something like this already exists, but I’m here to tell you I haven’t found it.
And I’ve tried.
These 25 steps are exactly what I did (and would have liked to have known) when I first started over 10 years ago.
If I had a simple to-do list like this it would have saved me hours of time, gallons of tears and miles of frustration.
I’m sharing this with you because so many of my listeners are brand new to farming and don’t know how to set up or start a legal business.
This series and the downloadable PDF I have for you will walk you through each and every step.
You can follow these steps in order too so you’ll never lose your way or know what to do next.
It has been such a pleasure creating this series for you and I can’t wait to hear your thoughts in the comments.
If you’ve missed the last 4 episodes in this series, now’s the time to catch up and listen.
Click here for the 25 Steps to Start and Setup Your Farm Business
Subscribe & Review in iTunes
Because my podcast is new, I’m asking listeners to write a review on iTunes where you’ll be entered into a weekly drawing at random. When you write a review, you’ll be entered to win a website or social media audit — absolutely FREE. You’ll get strategic marketing feedback that will increase your email list and build loyal customers.
If you want to enter, go to www.3cowmarketing.com/itunes for exact details on how to leave an iTunes review. The process is super easy and should only take 2 mins of your time.
So head on over to https://www.3cowmarketing.com/itunes and I’ll talk to you soon!
Links mentioned in this episode:
Price for Profit Free Course
25 Steps Download
Book: Farm Marketing from the Heart
How to Build a Website (Tech Tutorial)
Leave a Podcast Review
I'm so grateful! The feedback I’ve received from this podcast series has been outstanding. The reviews you’re writing and the action you’re taking is inspiring. Thank you.
So if you’re just tuning in, in this episode I’m talking about the 25 steps you need to start your farm business.
These steps were critical for me when I was just starting out. Maybe you just bought land and you’re excited to live in the country.
You’d love to make a little money selling farm fresh products, but you don’t know where to start.
No worries, my friend. I have you covered.
This podcast series is all about taking steps to get started and how to set up your farm (the right way) from the beginning.
It took me years to narrow down these steps and over the last few episodes, I’ve been sharing what I’ve learned over the past 10 years.
If I had to do it all over again, I’d follow these steps in the exact order I lay out so you exactly what to focus on and why.
Without further ado, episode 4 of the Profitable Mindset is waiting for you now.
Can’t wait to hear your thoughts in the comments.
Click here to listen in:
Apple - iTunes
https://podcasts.apple.com/us/podcast/profitable-mindset/id1461523532?mt=2
Android
https://www.subscribeonandroid.com/profitablemindset.libsyn.com/rss
Spotify
https://open.spotify.com/show/5Z5OYFrpleJUhoP321aAT0?si=gBR918wAQ6i1x6Le_zcb9g
Stitcher
https://www.stitcher.com/s?fid=397073&refid=stpr
Subscribe & Review in iTunes
Because my podcast is new, I’m asking listeners to write a review on iTunes where you’ll be entered into a weekly drawing at random. When you write a review, you’ll be entered to win a website or social media audit — absolutely FREE. You’ll get strategic marketing feedback that will increase your email list and build loyal customers.
If you want to enter, go to www.3cowmarketing.com/itunes for exact details on how to leave an iTunes review. The process is super easy and should only take 2 mins of your time.
So head on over to https://www.3cowmarketing.com/itunes and I’ll talk to you soon!
Links mentioned in this episode:
Price for Profit Free Course
25 Steps Download
Book: Farm Marketing from the Heart
How to Build a Website (Tech Tutorial)
Leave a Podcast Review
Listener Spotlight:
Are you brand new to farming? Don’t know where to start? This podcast series is for you.
In this episode of Profitable Mindset, I’m sharing with you the steps I took to start and set up my farm business from scratch.
It’s exactly what I needed when I started over 10 years ago.
You’ll learn what you should be focusing on to get started on the right foot - the first time.
Which means you can avoid all the mistakes I made and cut your learning time in half.
Can’t wait to hear your thoughts in the comments.
Download the full 25 Steps Here.
Click here to listen in:
Apple - iTunes
https://podcasts.apple.com/us/podcast/profitable-mindset/id1461523532?mt=2
Android
https://www.subscribeonandroid.com/profitablemindset.libsyn.com/rss
Spotify
https://open.spotify.com/show/5Z5OYFrpleJUhoP321aAT0?si=gBR918wAQ6i1x6Le_zcb9g
Stitcher
https://www.stitcher.com/s?fid=397073&refid=stpr
Subscribe & Review in iTunes
Because my podcast is new, I’m asking listeners to write a review on iTunes where you’ll be entered into a weekly drawing at random. When you write a review, you’ll be entered to win a website or social media audit — absolutely FREE. You’ll get strategic marketing feedback that will increase your email list and build loyal customers.
If you want to enter, go to www.3cowmarketing.com/itunes for exact details on how to leave an iTunes review. The process is super easy and should only take 2 mins of your time.
So head on over to https://www.3cowmarketing.com/itunes and I’ll talk to you soon!
Links mentioned in this episode:
Price for Profit Free Course
25 Steps Download
Book: Farm Marketing from the Heart
How to Build a Website (Tech Tutorial)
Leave a Podcast Review
Listener Spotlight:
Part 2 of 2.
For the last 10 years, I’ve been milking cows twice a day — every day — and that’s the easy part.
Little did I know that starting and running a full-time farm has legal aspects that I never thought of. If 10 years ago, someone asked me “what’s my EIN number?” I would have looked at them like they were crazy and had no clue what they were talking about.
Today life is not the same. We live, we learn and now, I teach.
Maybe that’s you today. You’re not sure what you’re getting yourself into and you don’t know where to start.
I get it. This episode and the few that will follow will help guide you in the right direction so that you can start and set up your farm business the right way — the first time.
The ultimate goal is for you to establish yourself as a real business, making real money doing what you love and turning a profit every year.
That’s the goal and I hope you’ll join me on this journey to a profitable farm on the Profitable Mindset Podcast.
Click here to listen in iTunes now!
Subscribe & Review in iTunes
Because my podcast is new, I’m asking listeners to write a review on iTunes where you’ll be entered into a weekly drawing at random. When you write a review, you’ll be entered to win a website or social media audit — absolutely FREE. You’ll get strategic marketing feedback that will increase your email list and build loyal customers.
If you want to enter, go to www.3cowmarketing.com/itunes for exact details on how to leave an iTunes review. The process is super easy and should only take 2 mins of your time.
So head on over to https://www.3cowmarketing.com/itunes and I’ll talk to you soon!
Links mentioned in this episode:
Price for Profit Free Course
Part 1 of 2.
Whether you’re just starting your farm or if you’ve been at this for a while, I get questions all the time with what farmers should do first, second, third to start and set up their farm business.
After you listen in to this episode and the few that will follow, you’ll know exactly where to start and what to do next to set yourself up to be a profitable farm. You’ll have the steps I wish I had 10+ years ago when I first started out.
In addition to this episode, you have a FREE downloadable guide to use as you follow step-by-step.
This will be your guide and inspiration for you to start and set up your farm business the right way — the first time!
Click here to listen on iTunes now!
Subscribe & Review in iTunes
Because my podcast is new, I’m asking listeners to write a review on iTunes where you’ll be entered into a weekly drawing at random. When you write a review, you’ll be entered to win a website or social media audit — absolutely FREE. I’ll give you strategic marketing feedback that will increase your email list and build loyal customers.
If you want to enter, go to www.3cowmarketing.com/itunes for exact details on how to leave an iTunes review. The process is super easy and should only take 2 mins of your time.
So head on over to https://www.3cowmarketing.com/itunes and I’ll talk to you soon!
Links mentioned in this episode:
Price for Profit Free Course