Health Coach Academy: Recent Episodes
Omar Cumberbatch
Cutting edge strategies for the Certified Health Coach!
As Health Coaching becomes more popular by the day, it is vital that we are able to use all of the resources available to us to create thriving practices in order to provide our clients with results that they truly want. The Health Coach Academy interviews experts of various disciplines to help us understand the concepts that will make our business boom all while keeping up with the latest health and wellness trends so that we are better able to serve our clients. Join us as we obtain the tools necessary to strengthen our industry’s reputation as major players in the health and wellness movement.
In this inspiring episode, I sit down with the dynamic duo behind Biohack Yourself, a wellness empire born from transformation, resilience, and relentless pursuit of optimal health. From an unexpected meeting in a café to producing one of the most-watched fitness documentaries ever—From Fat Lolly to Six-Pack Lolly—Anthony and Tereza Lolli share their deeply personal journeys of weight loss, parenthood, entrepreneurship, and biohacking.
We dive into:
- How they turned personal health struggles into a thriving media brand
- Why coaching changed everything (and how they've worked with over 30 coaches!)
- The story behind launching Biohack Yourself Magazine
- Tips for health coaches to stand out in a crowded industry
- The power of documenting your real life—even the messy parts
- Working as a couple and raising confident, camera-ready kids
- Marketing strategies for coaches without business backgrounds
- Why personalization and availability win in the coaching world
Whether you're a health coach, biohacker, entrepreneur, or just someone looking to take control of your health, this episode is a must-listen. Get ready to be motivated, educated, and entertained by two people who are living proof that radical transformation is possible.
In this powerful episode of The Health Academy, host Omar speaks with Nelly Gal, a Cuban-born entrepeneur and founder of Live Vibrant Med Spa, about her extraordinary journey from communist Cuba to building one of Florida’s most successful med spas. With zero business background and only a few thousand dollars, Nelly went from struggling with imposter syndrome to generating multiple 6-figure months in her wellness business.
Nelly opens up about:
- How escaping Cuba shaped her entrepreneurial mindset
- Building a wellness clinic from the ground up
- Leveraging functional medicine and aesthetics to empower women
- Overcoming fear, scarcity, and burnout as a first-time business owner
- Transitioning her brick-and-mortar business into online wellness and coaching
- The power of marketing, Groupon strategy, and patient retention
- Why health coaches shouldn't wait until they're "ready" to launch
- How to grow your client base without a big budget
Whether you’re a , beauty entrepreneur, or aspiring med spa owner, Nelly's story is a masterclass in resourcefulness, resilience, and heart-centered success.
💥 BONUS: Grab Nelly’s free Live Vibrant Blueprint for Energy & Wellness and a chance at a free 60-minute strategy session via @live_vibrant_medspa on Instagram.
In this inspiring episode of the Health Coach Academy Podcast, we sit down with Neelam Harjani — founder of Inspire Yoga and Inspire Wellness — to explore her powerful journey from high-stress investment banking to holistic health entrepreneurship. Neelam shares how chronic burnout pushed her to pivot careers and build a global wellness brand focused on yoga therapy, mindfulness, and personalized coaching.
Discover how Neelam used her background in finance and her lifelong passion for yoga to disrupt the saturated wellness market, creating a unique business model that blends one-on-one coaching, corporate wellness programs, yoga teacher training, and online content. She dives deep into the importance of niche marketing, conscious leadership, and the ancient philosophy of karma yoga — emphasizing effort over outcome.
Whether you're a health coach, wellness entrepreneur, or simply looking to create a more balanced life, this episode is packed with actionable insights on:
- Overcoming burnout and chronic stress
- Building a heart-centered business from scratch
- Scaling through mindful leadership and team alignment
- Standing out in a crowded health and wellness industry
- Using yoga, meditation, and breathwork for transformation
- Navigating business with spiritual integrity
Don’t miss this soulful, strategy-packed conversation on the power of aligned living and purpose-driven entrepreneurship.
In this powerful episode of The Health Coach Academy, we welcome legendary health educator and founder of Udo’s Choice, Udo Erasmus — a pioneer in the healthy fats movement and the man behind some of the first essential oil blends made with health in mind.
At 82 years old (and still climbing trees!), Udo brings his incredible energy and deep scientific knowledge to discuss:
✅ Why most cooking oils are harming your health — and what to use instead ✅ The origins of his health mission after pesticide poisoning ✅ How frying oils may contribute more to disease than sugar ✅ Why real healing means going back to nature ✅ How health coaches can use accurate information to build trust and results ✅ The massive misinformation around seed oils and omega-6s ✅ The journey of building a health brand with zero business background
Udo also pulls back the curtain on how misinformation spreads in the wellness world — and why critical thinking and deep education are more important than ever.
🧠 Key Topics Covered: * The life-threatening truth about damaged oils * How frying oils impact cellular health and inflammation * Why most people are deficient in Omega-3s * What makes a truly healthy oil (and how Udo pioneered it) * The real math behind “just 1% damage” in oils — shocking! * How Udo built an industry-changing brand through education, not sales
🔗 Resources Mentioned: * Udo’s Website: https://udoerasmus.com * Book: Fats That Heal, Fats That Kill * Follow Udo on Instagram, YouTube, LinkedIn, and Facebook (@udoerasmus)
🙌 Support the Show: Enjoyed this episode? Please rate, review, and subscribe to the show so we can continue bringing you groundbreaking guests like Udo Erasmus. Your support fuels this podcast and the success of health coaches worldwide!
In today’s episode of the Health Coach Academy Podcast, we welcome expert authority business coach, Christine Blosdale! Christine shares her invaluable insights from decades of experience in broadcast journalism, podcasting, and coaching — helping entrepreneurs, especially health coaches, stand out in seemingly saturated markets.
We dive deep into the three core pillars people always care about — health, wealth, and love — and how health coaches can tap into these universal needs to build thriving businesses. Christine also breaks down the concept of "expert authority," why authenticity matters more than ever, and how simple tools like podcasting, authorship, and public speaking can transform your credibility.
Key takeaways include:
- Why the health coaching market is far from saturated
- How to overcome imposter syndrome and self-doubt
- Why building expert authority is critical to standing out
- How to leverage books, podcasts, and video content (even if you're camera shy!)
- How to create a personal brand that's authentic, relatable, and trusted
Plus, Christine shares a fun Expert Authority Quiz you can take to assess where you are on your entrepreneurial journey!
Please Support the Show: If you enjoyed today’s episode, please subscribe, rate, and leave a review on your favorite podcast platform! Your support helps us keep bringing amazing guests like Christine to the Health Coach Academy.
In this eye-opening episode of the Health Coach Academy Podcast, we welcome Neil Twa, founder of Voltage Digital Marketing and a top expert in launching physical product businesses on Amazon. If you've ever wondered how to go beyond trading time for money as a health coach — this episode is your roadmap.
💥 Neil introduces the Platinum Principle — the idea of building a brand asset that grows in value and becomes a saleable business. He explains how health coaches, trainers, and consultants can leverage Fulfilled by Amazon (FBA) to create multiple income streams and free themselves from the limitations of one-on-one coaching.
📦 Whether you're dreaming of launching your own supplement line, health tools, or just want to learn how to sell any profitable product (yes, even toasters!), this episode breaks down:
- Why physical products offer true business scalability
- How to build an automated income stream through e-commerce
- The power of owning your own brand and intellectual property
- How to make data-driven product decisions (not emotional ones)
- The biggest mistake new sellers make (and how to avoid it)
🛒 Discover how to tap into Amazon's 200+ million Prime customers — without needing a huge audience or influencer status.
🎁 BONUS: Neil is offering 10 FREE digital copies of his strategy guidebook, packed with insights on e-commerce, marketing, wealth-building, and more. Use the code HEALTHCOACH (details in the show notes).
🔗 Visit VoltageDM.com to learn more and access free training resources.
🎙️ Don’t forget to rate, review, and subscribe to support the show and help more health coaches discover new ways to grow their business.
In this powerful and inspiring episode, we sit down with Tessa Arnold—former VP in global banking turned Ayurvedic health coach, entrepreneur, and transformational guide. Tessa opens up about her deeply personal journey from the structured world of commercial finance to building a heart-centered business rooted in healing, intention, and authenticity.
If you're a health coach, wellness entrepreneur, or simply someone navigating your own chapter two, this episode is packed with the insights you need. Tessa shares how personal loss, identity shifts, and burnout forced her to pivot—and how she turned those experiences into fuel for her purpose-driven coaching business.
We explore:
- Tessa’s journey from corporate executive to certified Ayurvedic health coach
- How personal transformation can fuel your entrepreneurial path
- The power of knowing your "why" before starting your health coaching business
- Embracing vulnerability and overcoming self-doubt
- Building a business with intention, clarity, and soulful marketing
- How to niche down by looking at your past self
- The difference between goals and intentions—and why both matter
- Why following your curiosity can lead to unexpected and aligned success
Tessa also introduces her upcoming book "Step Into the Gap" and explains how stepping into uncertainty allowed her to fully embrace her gifts, help others, and launch two thriving platforms.
Whether you're on the fence about leaving your 9–5, struggling to define your niche, or wondering how to start marketing your health coaching business without burning out—this conversation will inspire you to take bold but aligned steps forward.
🎧 Don’t forget to rate, subscribe, and share this episode with someone who’s on the verge of their next big leap!
In this powerful episode of the Health Coach Academy Podcast, I sit down with Brian Metzger, a former Franciscan monk turned spiritual director and entrepreneur, to uncover the deep connections between spirituality, mindset, and financial success.
Brian shares his incredible journey—from spending years as a monk, living in some of the world's most impoverished areas, to leaving the monastery in 2019 and navigating the challenges of entrepreneurship. He discusses how he overcame limiting beliefs about money, turned his spiritual calling into a business, and now helps others transform their lives through spiritual direction and coaching.
If you're a health coach, entrepreneur, or professional struggling with money blocks, purpose, or self-worth, this episode is for you. Brian shares practical strategies to shift your mindset, build wealth without guilt, and integrate spirituality into your business for lasting success.
What You’ll Learn in This Episode: ✅ How spirituality and business are deeply connected (and why ignoring this limits your success) ✅ Overcoming limiting beliefs about money—shifting from scarcity to abundance ✅ The importance of self-worth in financial success ✅ Why health coaches and other professionals unintentionally inherit a "poverty mindset" ✅ How to align your passion with profit—without sacrificing your values ✅ The role of rituals, habits, and sacred practices in personal and business growth ✅ Why financial freedom isn’t a dream—it’s a choice you make daily
Brian’s wisdom will shift your perspective on money, mindset, and spirituality, helping you break free from self-imposed limits and step into your full potential as an entrepreneur.
About Brian Metzger Brian Metzger spent over two decades as a Franciscan monk, dedicating his life to spiritual growth, service, and human formation. After leaving the monastery, he founded Mission 1249, where he helps individuals integrate spiritual transformation into their personal and professional lives.
Today, Brian works as a spiritual director, mentor, and speaker, guiding entrepreneurs, high-performers, and purpose-driven professionals in discovering clarity, fulfillment, and success in all areas of life.
🌎 Learn more about Brian: www.mission1249.com
Join the Conversation! 💬 What’s one belief about money that you’ve had to overcome as an entrepreneur? Drop a comment below!
🔁 If you found this episode valuable, share it with a friend and tag us on social media!
📢 Don’t forget to subscribe and leave a review! Your feedback helps us continue to bring powerful content to help you grow your health coaching business.
In this episode, we dive deep into the world of public speaking with industry expert Blair Nichols. Blair is a seasoned speaker coach and manager, helping individuals leverage speaking engagements to grow their brands, attract clients, and establish themselves as thought leaders. We discuss the power of storytelling, how to break into public speaking, and why authenticity is key to success. If you’ve ever considered speaking as a way to grow your business, this episode is a must-listen!
Key Topics Covered:
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Introduction to Blair Nichols
- His journey from publishing to working in the speaker industry
- Experience managing and coaching speakers since 2007
- The evolution of the speaking business over the years
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Public Speaking as a Business Strategy
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Why speaking is a powerful client acquisition tool
- The difference between speaking at an event vs. being an exhibitor
- Strategies for leveraging public speaking to attract ideal clients
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Overcoming the Fear of Public Speaking
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Why speaking remains a common fear
- How virtual platforms have helped people become more comfortable speaking
- The importance of embracing nerves as part of the process
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How Public Speaking Builds Trust and Authority
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The ‘Know, Like, Trust’ factor
- The psychology behind why audiences trust speakers
- Leveraging storytelling to create emotional connections
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Different Styles of Public Speaking
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The spectrum from high-energy speakers like Tony Robbins to calm presenters like Eckhart Tolle
- Why authenticity matters more than a particular style
- How to find and refine your own unique speaking voice
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Getting Started with Public Speaking
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How to book your first speaking engagements
- Leveraging your existing network for practice opportunities
- The importance of pro bono gigs to build credibility and content
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Tapping into the Business Side of Speaking
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The role of sponsorships in securing speaking opportunities
- How to negotiate for stage time at events
- The differences between paid speaking engagements and strategic speaking for business growth
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Virtual Speaking Opportunities
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The rise and sustainability of virtual events
- How virtual speaking compares to in-person engagements
- Monetizing virtual speaking events and workshops
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Success Stories in Public Speaking
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Blair’s experience managing Molly Bloom’s speaking career
- Growth stories from coaching clients who successfully increased their speaking rates and audience reach
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Three Pillars of a Sustainable Speaking Strategy
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Speaking Assets – Crafting a compelling speaker profile, topics, and positioning
- Go-To-Market Strategy – Finding and booking the right speaking engagements
- Products & Services – Leveraging speaking to drive business and revenue growth
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The Future of Public Speaking
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Potential technological advancements (VR, holograms, AI)
- The evolving landscape of live and virtual speaking engagements
- Why storytelling and human connection will always be at the core of public speaking success
Connect with Blair Nichols:
- Website: BBN Creative Management
- LinkedIn: Blair Bryant Nichols
- Instagram: @BBNCreativeManagement
- Book a Free Consultation: Schedule a Call
Final Thoughts: Public speaking is one of the most powerful tools for business growth, authority-building, and client attraction. Whether you’re a health coach, entrepreneur, or business owner, leveraging the stage can be a game-changer. Tune in to hear Blair Nichols' expert insights and actionable strategies to take your speaking career to the next level!
If you enjoyed this episode, don’t forget to subscribe, rate, and leave a review!
Did you know that compared to social media platforms, podcasts are a powerful tool to rope in a dedicated audience? The average listener will give a brand-new podcast they’ve never heard before anywhere from five to fifteen minutes to decide whether the podcast is worth listening to. Compare that to the two seconds that it takes to scroll through an Instagram feed!
In this episode of Health Coach Academy, we’re talking to Brave Moon Podcasts’ Podcast Producer Jamie Kennedy to shed light on the power of podcasting as an effective marketing tool to grow your business!
Notable Quotes
“That’s what I really love about podcasting, and that’s ultimately why I became so passionate about it, is that it’s allowing us to have deeper conversations about things that matter most.” - Jamie Kennedy
In this Episode of Health Coach Academy
- Omar introduces the episode’s guest, Jamie Kennedy (01:30)
- Jamie Kennedy’s origin story and how she ended up in the podcast space (03:39)
- Podcasting statistics: you only need 21 episodes (05:40)
- The contrast between social media and podcasts (06:35)
- The power of podcasting as a marketing outlet (08:30)
- The biggest thing to consider when starting a podcast (11:20)
- Niching down to become ruthlessly specific (13:50)
- Aligning contents’ goals with their content (16:06)
- The value of having a lead magnet to collect emails (17:22)
- What stops podcasters from getting to 21 episodes (19:24)
- A long-time listener who never left a review (22:28)
- Why people don’t leave reviews (23:17)
- Podcast analytics: look at the consumption rate, not the download count (25:03)
- Increasing podcast downloads by including show notes (29:50)
- Which platforms to upload podcasts (31:44)
- Putting the show notes in the episode description (33:12)
- Utilizing targeted ads in podcasts (36:57)
- Where to find and keep up with Jamie Kennedy (41:37)
Relevant Links
Jamie Kennedy LinkedIn
Brave Moon Podcasts – Website | LinkedIn | Facebook | Instagram
Brave Moon Podcasts Contact
Brave Moon Podcasts: FREE Niche Brainstorming Sheet
Don’t forget to check out!
The Art of Sugar-free Cooking: Recipes for Healthy Living by Omar Cumberbatch
Enjoyed this podcast? Picked up a lot of helpful tips and tricks to make your weight loss journey more fun and enjoyable? Hop on to iTunes for more episodes!
In this episode of the Health Coach Academy Podcast, I welcome back the incredible Joanna Sapir, a business strategist for health and wellness practitioners, and one of the few guests I've invited back for a second appearance. Joanna shares her journey over the past year, including launching her Profitable Practitioner Academy and making a bold move to Mexico after becoming an empty nester.
We dive deep into the power of systems thinking and how it transforms the way wellness practitioners approach their businesses, creating more income with less stress. Joanna discusses her unique strategies for marketing, client acquisition, and the importance of knowing your ideal client. She also emphasizes why building sustainable practices matters more than flashy social media metrics.
Joanna highlights one of her favorite client success stories and shares valuable insights on turning a struggling practice into a dream business. We wrap up by discussing her Empowered Practitioner Event, a free, value-packed, five-day training designed to help practitioners build profitable and sustainable wellness practices. To get access, click this link:
The Empowered Practitioner Event
Tune in to learn actionable steps to streamline your business, market with intention, and deliver transformative results for your clients!
Connect with Joanna: 🌐 Website: JoannaSapir.com 🎙️ Podcast: The Business Revolution for Practitioners 📲 Socials: @JoannaSapir
Don’t miss this inspiring and informative episode! 🎧✨
In this transformative episode, we sit down with Eli Natoli—international bestselling author, business strategist, and marketing expert—to unpack her revolutionary concept: "The Last Funnel You'll Ever Need."
Eli shares her no-fluff approach to creating marketing funnels that actually work, helping entrepreneurs attract high-quality leads, convert prospects with ease, and scale their businesses sustainably. With years of experience coaching business owners worldwide, Eli has discovered the key to simplifying marketing strategies while maximizing impact and revenue.
In this episode, you'll learn: ✅ Why traditional funnels fail to deliver long-term results. ✅ How to create a customer-centric funnel that builds trust and loyalty. ✅ The biggest mistakes entrepreneurs make when designing their sales process. ✅ How to align your marketing strategy with your brand's unique strengths and values. ✅ Practical steps to craft a funnel that converts consistently, without the overwhelm.
Whether you're a seasoned entrepreneur or just starting out, Eli's insights will empower you to ditch the cookie-cutter tactics and embrace a marketing funnel that feels authentic and delivers real results.
🌟 Don't miss this game-changing conversation about building The Last Funnel You'll Ever Need!
🎧 Listen now and discover how to create a marketing funnel that works for YOU.
In this episode, I sit down with Kelly Smith, a global yoga and meditation teacher, founder of Yoga for You, and host of the top 0.1% ranked podcast Mindful in Minutes. Kelly shares her inspiring journey of transforming from a passionate “starving artist” to a thriving entrepreneur in the wellness space.
We explore the major mindset challenge faced by many health coaches and wellness professionals—the belief that making money from your passion is wrong. Kelly candidly opens up about how criticism early in her career made her question her worth and her right to monetize her expertise, and how she ultimately overcame this limiting belief.
Today, Kelly runs successful training programs, supports her family through her work, and helps others break free from the starving artist mentality. Join us as we dive into actionable strategies for health coaches to grow their revenue without sacrificing authenticity or their love for helping others.
Whether you’re a health coach, yoga instructor, or wellness entrepreneur, this episode will inspire you to shift your mindset, embrace abundance, and build a sustainable business doing what you love.
In this episode of the Health Coach Academy Podcast, Omar Cumberbatch welcomes Emma Murphy, CEO of Eating Freely, to discuss the power of niching down and becoming a specialist in the health and wellness industry. Emma shares her journey from building a private psychotherapy practice focused on disordered eating to launching a globally recognized training program for health coaches and nutritionists.
Learn why niching is crucial for attracting ideal clients, how to differentiate yourself in a saturated market, and the importance of addressing emotional eating and binge eating. Emma also delves into practical strategies for incorporating therapy-informed tools into health coaching, building strong local networks, and using lived experiences to connect with clients on a deeper level.
Discover how Emma navigated challenges, including pivoting her business during the pandemic, and hear her inspiring vision for empowering practitioners worldwide. If you're looking to elevate your health coaching practice and make a meaningful impact, this episode is packed with actionable insights and expert advice.
Connect with Emma Murphy and learn more about Eating Freely at eatingfreely.com.
Having a strong money mindset is crucial for any entrepreneur aiming to build a thriving business. It’s not just about crunching numbers—it’s about developing the confidence to take control of your finances, align them with your goals, and create a sustainable path to growth. Without the right mindset, money can feel overwhelming or elusive, but with the right approach, it becomes a powerful tool for building your dream business and life.
In this episode, we dive deep into the transformative world of money mindset with Lauren Schoenfeld, founder of Active Core Consulting. Lauren is a powerhouse in the health and wellness industry, providing entrepreneurs with fractional CFO services, bookkeeping expertise, and operational coaching to put their profit first and scale their dream businesses. A self-proclaimed numbers nerd and former athlete, Lauren brings a wealth of experience from her corporate tenure at PricewaterhouseCoopers, WeWork, and Equinox Fitness Clubs, where she spearheaded major growth initiatives and launched iconic ventures like Equinox Hotels and SoulCycle On-Demand.
Lauren shares her journey from the corporate grind, which led to burnout and a chronic illness, to building her thriving business while prioritizing health and balance. Together, we explore how shifting your mindset about money can empower you to confidently take control of your finances, create a strategic profit-focused plan, and eliminate the hustle culture that traps so many entrepreneurs.
Packed with actionable insights, Lauren delivers a must-listen for anyone looking to transform their relationship with money, develop financial confidence, and build a sustainable, thriving business without sacrificing their well-being.
Great copy is the key to a thriving business. If you can understand the nuances of your industry, you become a master of the language, the vibe, and the challenges of your audience. This understanding creates the connection that enables you to speak to prospective clients at a much more meaningful level that leads to better offers and more sales.
In this episode, we dive deep into the world of copywriting with expert Linda Melone, uncovering the secrets behind writing words that truly captivate and convert. Linda, specializes in creating impactful, revenue-generating copy for the health, wellness, and fitness industries. She leverages her unique blend of skills as a former personal trainer and award-winning magazine writer into copy that converts.
She shares her insights on how effective copy can shape brand identities, connect with audiences on a deeper level, and ultimately drive action. We discuss everything from understanding your target audience to crafting headlines that grab attention and writing copy that sells without feeling “salesy.” Whether you're a business owner, health coach, or aspiring writer, this episode is packed with actionable advice to help you elevate your messaging and make a memorable impact with your words. Tune in and discover how to transform your ideas into compelling, conversion-focused copy that resonates with your audience and helps your business thrive.
One of the most powerful strategies for building a successful business is often the most overlooked: niching down. As the market becomes more saturated, it’s not enough to be a generalist—you need to specialize and serve a specific audience to truly stand out. We explore why narrowing your focus allows you to connect more authentically with clients, offer more tailored solutions, and establish yourself as the go-to expert in your niche. Whether you're a health coach or an entrepreneur in any field, discovering your niche is key to attracting the right clients and scaling your business.
To share this powerful insight, we invited Jenn Malecha to the show. Jenn is the Wholistic Health Boss and is an expert in helping health and wellness professionals create successful, sustainable businesses. With years of experience as a Functional Diagnostic Nutrition Practitioner, Business Mentor, and Health Coach, Jenn has mastered the art of niching down to grow her brand and empower others to do the same. Through her unique approach, she helps health coaches identify their ideal clients, refine their messaging, and build profitable businesses that align with their passions and strengths. Tune in to learn from Jenn’s journey and get actionable tips on how you can find your niche and thrive.
One of the common themes I've learned over the years and after over 200 episodes is that business is business. The same principles apply for most businesses starting out and the keys to success are basically the same. So when I had a chance to interview Michael Silva, I jumped on the opportunity.
Michael is a business coach who is trying to save the physical therapy profession. During this episode, it became quite clear that health coaches and physical therapists are industries that have many common struggles. As both occupations have similar missions as wellness practitioners, they also share business struggles from building client relationships to managing pricing and business growth.
Michael joins the show to share his passion of helping physical therapists build the practice of their dreams. He empowers private practice owners to create fulfilling and profitable businesses by niching down, targeting their ideal market, and delivering exceptional experiences. Michael also shares how his journey began as a sports medicine physical therapist and quickly becoming disillusioned with the traditional healthcare model. The turning point came when he decided to start his own practice, driven by the support of his wife and the desire to create a more meaningful career.
This decision led to great success and fulfillment, inspiring him to help others do the same. Through his journey, Michael developed the 5 O's Method, a unique approach to helping physical therapists build successful private practices. Now, Michael is on a mission to transform the profession, one private practice at a time.
When we hear about successful businesses, we often hear stories about the strategies that got these businesses to where they are. Whether that was a brilliant marketing campaign, or a unique branding idea. But we often don't get a glimpse of the mindset shift required to make radical changes in ourselves, especially when we are coming from traditional 9 to 5 jobs or corporate settings.
In this episode, we dive deep into the mindset transformations essential for unlocking your entrepreneurial potential. We explore how shifting your identity from a traditional employee to a proactive entrepreneur is key to business success. You'll learn how to reframe limiting beliefs, embrace new habits, and adopt the mindset of a leader. Whether you're just starting out or looking to take your business to the next level, this episode will guide you through the psychological and emotional shifts required to become the CEO of your own life and business.
To share how to shift, we invited Rashi Nayar to the show. Rashi is a business coach and IIN alum who helps driven coaches scale to 7 figures through done for you marketing and content creation organically.
Podcast guesting is a powerful strategic tool for personal branding and business growth. By appearing on other people's podcasts, you can easily expand your audience, establish authority in your niche, and build meaningful connections. Podcast guesting also allows you to leverage these appearances to amplify your message, enhance credibility, and ultimately drive more opportunities to your business.
In this episode, we invited Sam Brake Guia to the show to discuss his experience in the podcast guesting world. Sam is the Co-Founder of PodWritten, a podcast guest booking service who aims to helping health and wellness professionals get booked on podcasts. He is also the host of the hit podcast Mics to Millions.
The number one complaint health coaches have when starting out in their practice revolves around client acquisition. How do we get consistent clients, especially when we are brand new to the game? How do we get clients when we aren't established and we might be on a tight budget as well? This dilemna is the main reason why health coaches never get their businesses off the ground and end up putting their certifications in the attic.
In this episode, we invited Michael Krug back to the show to share his brilliant strategy on getting consistent clients. Mike leverages Facebook groups to demonstrate his expertise and ends up getting paying customers readily willing to jump on his offers. Listen in as Mike gives a step by step approach on this art and how this cost effective approach has been the backbone of his business.
Imagine the power of having insider corporate financial strategies for your health coaching business? How much of a powerful infusion that would be! In this episode, Danielle Hendon shares insights on applying these strategies to small and medium-sized businesses. She discusses practical tips for budgeting, cash flow management, and strategic planning, helping entrepreneurs optimize their finances, make informed decisions, and drive sustainable growth.
Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial advisory services to small business owners on a scale that fits their company and budget. Coupling her decade of experience in corporate finance and accounting with her passion for people, Danielle brings the benefit of “big business” financial analysis to entrepreneurs. Now, instead of helping corporations increase share price, Danielle gets to help business owners increase their personal livelihoods so they can leave a legacy and lasting impact on their community.
There's a lot that can be learned when you are working at Fortune 500 companies that can be transferable to a small business. These valuable insights help you mold your vision at a significantly broader scale and allow you to put into practice the successful strategies that these large companies routinely employ.
In this episode, Jennifer Lackey shares her expertise in helping businesses achieve sustainable growth and scalability. Drawing from her experiences at McKinsey and Company and Nike, as well as her education from Harvard Business School, Jennifer discusses key strategies for building strong foundations for long-term success.
As a health coach, I really love data. We are often at a disadvantage when it comes to data because unlike doctors, we generally don't have easy access to testing or labwork. But what if we can actually access critical information that has huge health implications right from wearable tech? With the help of heart rate monitors that are easily accessible on our phones or other wearable devices, we can get to know our clients body better and help them gain better control of their stress balance and their autonomic nervous system. To share his insights on the benefits of capturing your heart rate variability, we invited Dr. Torkil Færø to the show. Dr. Torkil is the author of The Pulse Cure and joins the show to describe how tuning into your heart rate variability can show you how your personal constitution reacts to specific stressors and help us tailor what is needed for optimal health.
How quickly we forget! Once upon a time, the online fitness and coaching world wasn't a thing. Then the world changed. We all adapted to a world where we moved our lives online. Still, that transition isn't easy and there's a lot of mistakes a health coach or a trainer can make that can stall their success.
To demonstrate how he navigated the transition and how he built a booming online business, we invited Cody Watkins to the show. Dubbed the “King of Transformation,” Cody is a renowned online fitness coach with an amazing story. Starting his fitness journey at 15, he quickly rose to become a top trainer and then boldly launched his own online coaching business, which he has now scaled worldwide. With a holistic approach to health and fitness, Cody empowers others to overcome their challenges and transform their body, mindset, and life. His influence extends far and wide, with over 75,000+ followers on Instagram and thousands of clients all over the planet.
Health coaches are naturally helpers. We authentically care about our clients and are out for their best interests. This puts us at a distinct business advantage! Putting clients first is essential for building a successful business. This approach fosters loyalty, trust, and positive word-of-mouth referrals. When clients feel valued and understood, they are more likely to remain loyal and recommend your services to others. This client-centric approach not only enhances customer satisfaction but also drives business growth and sustainability.
Stephanie Fusnik joins the show to drive this point home. Stephanie is nutrition coach, personal trainer, manual osteopathic and neurokinetic therapist, public speaker, and CEO of VitalityOET. VitalityOET is a women's nutrition, health, and fitness company that focuses predominantly on women's hormones, particularly during perimenopause and onwards. The company's mission is to teach women about how their bodies change during this period of their life so that you can finally reach your health and fitness goals, feel in control and at home in your body again, live a life full of vitality, and really understand how to take care of this new body.
One of the most popular life phrases is, "It's not what you know, it's who you know". This holds true for successful health coaching practices as well. By building your network, you can get one of the most sought after leads any business owner would desire: referrals. To this day, nothing beats a referral. And mastering how to network in a way that gets you referrals will only build your bottom line.
To explain how to properly leverage your current network, we invited Kenneth Tinglum to the show. Kenneth is a nutrition expert and a National Trainer at BNI. His mission in both roles is to empower and uplift—whether it's helping business owners and professionals expand their networks and increase their revenue through building relationships and helping eachother, or guiding individuals towards their optimal health and wellness. Since 2007, he has been deeply involved in both, nurturing dynamic business networks and creating better health.
Is organic traffic dead? Not exactly. However, it isn't free. It costs a ton of time. So if you want to grow your business fast, you should consider spending money over spending your time. Health coaches can use paid ads to find more people by using ads on a variety of platforms from Facebook to Google and get themselves in front of their ideal clients in a hurry. But this is an art and we would never recommend haphazardly throwing money against the wall with ads either.
So to guide us through the world of paid ads, we invited Yuri Elkaim to the show. Yuri is the CEO of Healthpreneur and a New York Times bestselling author. Yuri overcame early health challenges and a career in professional soccer and built an online health empire, impacting over 500,000 lives and authoring three bestselling books. After selling his business in 2018, he launched Healthpreneur®, guiding health professionals in creating successful virtual practices. Since then, he has helped over 1300 entrepreneurs earn over $217M in collective revenue.
The more things change, the more they stay the same. It's a phrase that is often said for many reasons and it fits the current world of marketing just the same. No matter what the latest fad method of marketing that comes out, the basics of marketing tend to stay the same. Basically, what problem do you solve and what do you do to solve it?
To dive into this simplistic formula, we invited Tiago Faria to the show. Tiago help coaches, mentors, consultants and other help professionals systematically uncover premium dream clients using their current contact/follower/subscriber lists. He is a former Google employee and worked as a Google Ads specialist and consulted for some of the biggest companies in Europe and the Middle East. He joins the show to share how the basics of marketing are timeless principles and you can start getting more leads at whatever point you are in your business.
Running a business is only one aspect of your life, even if it seems like it consumes everything else. How many times have certain areas of life were neglected in order to keep our businesses afloat? Has our health suffered? Our relationship with our loved ones? Has our connection to spirit taken a hit? Like it or not, these aspects of ourselves need to be shored up in order for any business venture to thrive and that balance is key to any profitable practice.
So to discuss how this plays out in real life, we invited Dedee Cai to the show. Dedee is the founder and a performance coach of FIT TO PROFIT, a company that utilizes psychology, cognitive science, holistic wellness to help entrepreneurs get holistically fit to attain peak level of performance in their life and businesses. She recently published a book The Overcomer: Conquer Your Fears to Achieve Your Goals in hopes for others to seize their own opportunities for success. DeDee married her love for living an optimal lifestyle, and business to create FIT TO PROFIT. She believes that your self-worth is your net worth, and she’s on a mission to empower women to live up to their own potential unapologetically while changing the world.
I know the legal aspect of health coaching isn't the first and foremost thing on the mind of a health coach. But we do live in a litigious society. With that being said, we need to protect the business that we are creating. The great thing about it is that it isn't that difficult to put in place, especially when you have Cory Sterling in your corner.
Cory is the founder of Conscious Counsel, a law practice that provides legal counsel for creative, ambitious and heart-leading business owners who build communities and make the world a better and healthier place. His passion is to make the law fun and not something to be overwhelmed by and to make sure safeguards are in place for our businesses to thrive.
When you continuously get acknowledged for your career path, there's definitely something there. Accolade after accolade counts for something as well. And when it comes to peak performance, there's only a few coaches who can share the same air as Brett Baughman.
With more than two decades as an award-winning business and life coach, including being recently voted as the Top Coach of 2023 by Apple News, Brett joins the show to share innovative ideas and clear action steps to improve our own coaching businesses. He is passionate about helping his clients discover their unconscious passions and learn how to develop a daily routine and lifestyle that keeps them inspired and build momentum for their futures: mind, body, and spirit.
Fascia is an awesome tool to have in your health coaching toolbox! Although our understanding of fascia is an ongoing process, it's popularity continues to soar! This fascination with fascia allows for a unique selling point on a cutting edge modality that can be very beneficial to any health coaching practice.
To share how to incorporate fascia into your business, we invited Anna Rahe to the show. Anna is the founder of GST Body and has partnered with top athletes, surgeons, physicians, and celebrities, while also being featured in various publications such as The Wall Street Journal. She joins the show to share how fascia has drove her business to new heights and other profitable business tips.
I'll be honest. I think niching down is the hardest thing a health coach can do. Even to this day, I feel a lttle funny fully committing to a specific niche no matter how many people tell me the same exact advice and the amazing benefits of gaining that clarity. But, when it comes to creating a business, the importance of niching down can't be overlooked.
Jalene Szuba joins the show to share her business journey and some of the key benefits that she discovered while choosing her niche. Jalene is a sleep coach who helps exhausted and overwhelmed business professionals who want to sleep better so they can boost their energy and focus. By choosing this hyper-focused niche, Jalene has been able to consistently grow her business with ideal clients who she loves to work with.
It really is amazing how there's such a stigma around using a ghostwriter. People get help in the area of writing all the time! I myself use my virtual assistant to do my show notes. I use my copywriter to create my sales pages. But for some reason, even I feel a certain way considering using a ghostwriter to help out with any future books I intend to write. And this is after the fact that countless celebrities use them to get their books out! But maybe we are looking at this whole ghostwriting thing the wrong way.
To demystify the art of ghostwriting, we invited Lynn Smargis to the show. Lynn is the owner of Write For You, a company that creates content for content experts. She joins the show to share the many benefits of using a ghostwriter to not only assist you with your regular book, but to also work with you on book editing, book formatting, and book publishing.
Yoga and health coaching are two modalities that share many common threads, especially when we look at how they play such critical roles in how to transform people’s lives. So it doesn’t come as a surprise when we learn that many health coaches actively practice yoga and even incorporate yoga into their health coaching practices. So when I had the opportunity to invite Kim Tang to the show, I immediately jumped on the opportunity.
Kim is an Internationally recognized Master Yoga Teacher and the Head Coach of the International Yoga Sports Federation. Kim is inspired to inspire others and is empowered to empower others in their ability to expand and transform their minds, their bodies, their relationships with themselves, and the consciousness with which they conduct not only their practice, but their lives.
As we close in on our 200th episode, I look back at all of the amazing business tips that our awesome guests consistently deliver. But what about some of the latest approaches on how to get our clients healthy? As the landscape constantly changes, we are bombarded with so many different perspectives that it can often get confusing on how we should advise our clients to assist them on their journey of health.
To help us with some tips on how to get our clients healthy, we invited Isaac Ho back to the show! Isaac is one of our regulars and usually shows off how he is the master of all things sales. But, in this episode, Isaac shares his true passion of health coaching and talks about some of the strategies that he incorporates in his own practice that get his clients results.
We all have a story, whether we realize it or not. And that story, once identified is the key to turning your passion into profits. Our story provides us the framework to connect to the peoople we want to serve and enables us to deliver the unique value that they want and would love to pay for.
To dive into this topic, we invited Evan Transue to the show. Evan is the host of the Health Detective Podcast and owner of Bucks County Light Therapy. He joins the show to share his insights on his own health journey that took him through battles with his mental health and eventually leading to the discovery of how his journey provided him with a framework to serve.
Even if you'd rather be off the grid, social media can be a game-changer for your business. We know that it can potentially be a goldmine for your business because it reaches a vast audience, boosts brand visibility, and offers valuable insights in how to position your business. But, what if you just don't want to do it? What if the whole idea fills you with anxiety? Is there a happy medium that we can employ?
To answer that question and to give us a viable strategy, we invited Lauren Litt to the show. Lauren is the founder of Lil Shameless Plug and she helps people who don’t like social media but know they need it to grow their businesses. She has been in the social media industry for over 10 years and has compiled winning formulas for her clients in the ever changing landscape and has created proven results.
Your life experiences shape your business model more than you might think. Your personal journey, from triumphs to challenges, can guide your entrepreneurial path by turning what you've been through into a successful business strategy that resonates with your target audience. The greater your story, the more attractive you become. And when it comes to a story, there aren't too many who can compete with Ali Shapiro.
Ali joins the show to share how leveraging your unique journey can sculpt a strategic and resilient business model for sustainable success. Ali is a childhood cancer survivor and created the health coaching model, Truce with Food, while at the University of Pennsylvania in order to crack the stubborn nut of sustainable eating, exercise, and health changes. She also created the Truce Coaching Certification to certify others who are working with complex change in all life areas.
True success lies not in products or technologies, but in the power of people. Why do some companies have loyal, cult-like followings while others blend into oblivion? If we look around, we begin to notice that traditional marketing is losing its edge and many entrepreneurs are struggling to stand out. It becomes clear that a thriving community can be your biggest asset. This breakthrough has launched Lloyed Lobo to new heights and led him to coin the phrase: " If you build a community, you won't become a commodity!".
Lloyed joins the show to reinforce this message. Lloyed is an entrepreneur, podcast host and community builder. As a young refugee in Kuwait, he witnessed the strength of community in evacuating the population to safety. His new book, From Grassroots to Greatness -13 Rules to Build Iconic Brands with Community Led Growth has topped Amazon's new release charts in a number of categories.
This book dives into what Lloyed learned after talking to 1,000+ leaders and looking behind the growth of obscure ideas that went on to become enduring companies like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, and more.
Can an online program really give you the flexibility and financial stability you need to sustain a health coaching practice long-term? The simple answer is absolutely! By leveraging digital platforms, you can design and deliver courses tailored to your expertise and passions and reach a global audience that has the potential to generate passive income streams over time. And these programs can be on a rinse and repeat cycle so that you can gain a consistent source of income for the long haul. And nobody has mastered this better than today's guest Lori Kennedy.
Lori comes back to the show to share how her initial signature program propelled her business to astronomical heights and continues to yield results to this day. Lori is the CEO of The Wellness Business Hub and discusses how the program has evolved and introduces her upcoming free training on how to replicate her process called CREATE & FILL YOUR FIRST ONLINE PROGRAM https://www.wbhvirtualclass.com/omar-5day
So..... Let's talk about the elephant in the room. ChatGPT. At this point, I feel that I can say that everybody has at least heard of this or other AI applications out there that seemingly threaten the very existence of mankind. That's the dramatic feel around this new technology. A lot of creatives are truly stressed out about this. But just like any other technology that we've seen, this can be quite an exciting tool, especially for health coaches.
So to discuss this topic, we invited Natalie Gensits back to the show. Natalie is a my personal copywriter and she isn't concerned about Chat one bit. In this show we discuss Chat's uses as well as where we see the technology going in the future.
Does more marketing mean more sales? Not necessarily. Getting more clients without traditional marketing is feasible through alternative strategies. By focusing on client satisfaction and creating valuable relationships, businesses can attract new clients organically and retain them for sustainable growth. So spending more money on marketing is not the only solution.
To show us some of these strategies, we invited Joanna Sapir to the show. Joanna's mission is to help innovative and experienced wellness practitioners streamline and build business systems to get better client results, create steady predictable income, and feel more fulfilled than ever before.
After over 180 episodes, I think I finally understand the purpose of niching down. I know that sounds bizarre, and I did get the concept of a niche superficially, this episode was the one that I truly had that aha moment. When put into practical terms, the niche is not about you. Yes, you can probably help all different types of people. But, the niche is for the consumer. They are doing the looking, not you.
So the man who opened up my eyes clearer than ever before is Ren Jones. Ren is one of the true pioneers in the online coaching space and founder of Fitness Jones Training. Ren is a certified personal trainer through the National Academy of Sports Medicine (NASM) and certified in sports and exercise nutrition through Precision Nutrition. He joins the show to share his incredible journey and business tips that have consistently set him apart from his peers.
Are you ready to transform your financial reality? I know I am! In order for us to have thriving practices, money needs to be coming in. Period. So , in order to get money in our lives, we need to operate on the plane where cold, hard cash meets the realm of metaphysics.
To dive into the steps to take to make this a reality, we invited Dr. Alison Kay to the show. Dr. Kay is the founder of the Vibrational UPgradeTM System and is considered one of the leading experts in the fields of New Thought, subtle energy and energy medicine, and the human potential field. She is also an award-winning author who has taught her methodology all over the world.
It is often said that following your passion unlocks a world of opportunities. By pursuing what ignites your soul, you tap into your authentic self, which resonates with others and eventually attracts like-minded individuals and potential collaborations, amplifying your network. Sticking with what drives you also fuels your dedication, leading to mastery and expertise.
Christine Blanchette knows better than anyone how this mindset leads to success. Her passion for running led her to create her own television show called Run With It, a monthly entertaining and educational show about running, fitness and health. She joins the show to share her journey highlighted by resilience and faith in the process of opportunity.
If you are a health coach looking to take your business to new heights, harnessing the power of ads can be a game-changer for your success. There are numerous benefits of using ads to promote and grow your health coaching business which include enhanced visibility, increased website traffic, and the ability to precisely target your ideal clients.
To discuss the many benefits of paid ads and some unique strategies, we invited Luke Charlton to the show. Luke AKA the Aussie Hermit owns his own ad agency and has spent in excess of $20 million on advertising, leading to more than $50M+ in sales for his clients. He has also been hired by top ad agencies to write copy for experts such as Bob Proctor, Mike Dillard, Neil Patel, Grace Lever, Ryan Moran and many more.
I know we don't like to talk about it, but the legal part of a health coaching practice is super important. Contracts are crucial for health coaches to protect their interests and establish clear expectations with clients. They help outline services, fees, and client responsibilities,which eventually minimizes misunderstandings and potential disputes. At the end of the day, they are essential tools for professional and ethical health coaching practices.
To discuss how we can better legally protect ourselves, we invited Sarah Waldbuesser to the show. Sarah is an attorney for online coaches and health coaches and founder of Destination Legal. She is also a health coach and shares her unique expertise about her journey and how she mastered navigating the health coaching space legally.
Being in business will challenge your mind in ways that many other endeavors will never do. Mastering your mindset can unlock your full potential as a business owner. So it is essential to begin to overcome self-doubt, conquer limiting beliefs, and foster a positive mindset that attracts clients and fuels personal and professional growth.
To give us actionable tips to accomplish this, we invited Kevin Kwan to the show. He shares his journey of leaving his corporate job and jumping into starting his own gyms and how, through business, he discovered all the work he needed to do to become successful by shredding all the layers of beliefs holding him back.
How are we going to grow a successful health coaching practice, or sell an amazing course, or promote our newest book if nobody knows about it? This is a very common obstacle that many entrepreneurs struggle with. The truth is, that if you're hiding your business or brand from potential customers, it's time to take action and start marketing because marketing is crucial to increase brand visibility, attract new customers, and ultimately grow your business.
To share some tips on how to stop hiding and start marketing, we invited Brandy Mabra to the show. Brandy is the CEO & Founder of Savvy Clover which serves private practice owners by teaching them the mindset and skill set it takes to own their CEO role. She shares how by owning your leadership role in your business, you can empower your teams and lead from a place of knowledge and delegate confidently, enabling you to work on your business instead of in your business.
Of course we want to sell high ticket signature coaching packages. Who wouldn’t? But it isn’t an everyday occurrence when someone discovers you and wants to spend a huge investment without getting an idea of who you are and what they can expect from you. So creating different entry points into your world is very critical.
To share the advantages to this approach, we invited Lindsay Maloney to the show. Lindsay is a Business Coach for coaches and the host of the top rated podcast- Book Your Dream Clients. Her mission is to help female coaches create 6-figure businesses by building out their signature offers and designing dreamy client packages without the busy work.
Keeping up with current events is something that health coaches are going to need to start doing! So, when fitness influencer Brittany Dawn popped into the news for being sued by the state of Texas, all health and wellness professionals’ ears should’ve popped up. The allegations included using deceptive business practices and not delivering on her promises to her customers really hit home for us who are trying to establish ourselves in the online space hoping not to fall into the same pitfalls as Brittany has alleged to have done.
To discuss this and a few other current events, we welcomed back Isaac Ho to the show. This episode will begin a regular series where Isaac and I dive into the new and relevant topics that pop up in the wellness arena.
Launching a health coaching business in 90 days is possible! With the abundance of resources and tools available in today's digital age, the right mindset, a clear business idea, and a solid plan, entrepreneurs can leverage online platforms to quickly establish the business of their dreams. By focusing on key priorities and taking advantage of available resources, launching a business in just 90 days is an achievable goal.
To guide us through the roadmap to this feat, we invited Michelle Ward to the show. Michelle is a business coach and the CEO of 90 Day Business Launch. Since 2008, she's helped hundreds of women launch their online businesses so they can become their own boss. She is often featured in New York Magazine, NY Post, The Huffington Post, Etsy, Newsweek, Freelancers Union, and USA Today.
Nothing beats a referral from someone you know. Referral marketing funnels can be an amazing way to grow your business by leveraging your existing customer base and business relationships to attract new customers. So if you're delivering a service that people are really happy with, you are more than half way towards getting this system off the ground.
To break down this system, we invited Dallas Travers to the show. Dallas is the creator of the Ripple Effect System which teaches the exact steps to attract paying clients, build your list daily, then scale your business by creating referral marketing funnels.
Podcasts are one of the most popular forms of media available to health coaches to build their businesses. Leveraged correctly, a podcast that delivers high quality content to its listeners enables the podcaster to create instant credibility and authority which opens up business opportunities that are more than just getting clients. To discuss many of the unexpected benefits of having a podcast, I take switch from being the host to jumping in as a guest! In this episode, I share the details of my new course How to Create a Business-Boosting Podcast For Health Coaches and dive into how to create a top rated podcast that builds your brand and authority.
Being selfish has such a negative connotation to it. But what if being selfish is one of the most important mindset shifts that an entrepreneur can make? When put in perspective, putting yourself first not only can boost your business, it paves the way to avoid the frustration and burnout that we hear about so often these days.
To dive into this topic, we invited Naketa Ren Thigpen to the show. Naketa is the author of Selfish: Permission to Pause, Live, Love and Laugh Your Way to Joy. She is also the host of the wildy popular podcast the Balance Boldly Podcast. She joins the show to share why getting get more of what you want, you get to fully live the life you teach to others and begin to live a life of (and) and not (or).
No sales, no money. It's that simple. But what's simple, isn't easy. And selling is an art that only a few have a true expertise in. The good news is that as health coaches, we can learn this skill and get really good at it, especially when we learn what to say and when to say it!
To break down the art of selling, we invited Nikki Rausch to the show. Nikki is a sales coach, trainer, an author, and speaker, who teaches her clients how to authentically move people through the selling process in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients.
The saying goes, If you do what you love, you'll never work a day in your life. But turning your passion into profit feels easier said than done. Thankfully, as health coaches, we have found our passion. Now, we need tips on building a brand, marketing ourselves, establishing a solid client base, and creating a sustainable business model. Ah, that's where the heavy lifting is.
To discuss how to make this happen and share his journey, we invited Dave Whitley to the show. Dave's passion is helping health and fitness minded entrepreneurial fathers break and replace generational cycles of negative thinking and conflicting beliefs so that they don’t get passed on to their kids. He offers invaluable advice for anyone looking to turn their passion for health and wellness into a successful career.
One of the most common beliefs in the health coaching space is that we exist in a saturated market. This belief has made many health coaches hesitant to step out in their space and get moving with their business. The key solution to this is to step out and be an outlier in your demographic. So, the question is, how can you establish yourself as different in your particular market?
To help us stand out and succeed, we invited Nida Leardprasopsuk to the show. Nida is a serial entrepreneur, top-tier business consultant, self-identity reinvention coach, and former Fortune 500 executive with more than two decades of experience in business. She is the founder of Nida Leard Consulting and Coaching, where she advises world-class experts to become legendary market outliers. She is also the author of the One to Millions Entrepreneur and host of the Nida Leard Podcast show.
Video marketing is easily becoming the most popular form of marketing around. It is the most effective way to better establish local and national brands and their messaging, ultimately leading to a higher ROI, brand awareness, and overall success.
To discuss how a health coaching practice can benefit from video, we invited Orland Gomez to the show. Orlando is the founder of the video production company Stellar Lense Productions, and is a video strategy expert specializing in visual storytelling for business. Orlando had worked with companies like Uber, Baskin-Robbins, Dove, and Samsung, as well as hundreds of small businesses across America to create video campaigns as engaging as your favorite Netflix shows.
Our money story is a collection of stories that we have amassed over our entire lifetime. It can be a cultural perspectives around money, or even ideas that we have let seep into our subconscious that defines our viewpoint of money. This story creates a life long theme that defines whether we will have money or not. Whether money comes easily or if it's a struggle. Naturally then, this story can make or break whether we have thriving health coaching practices, or we let our certification rot on a shelf somewhere.
To show how we can identify and fix our relationship with money, we invited Brittany Tam to the show. Brittany is a Certified Money Coach who aims to create financially empowered entrepreneurs She joins the show to share how to recognize our current systems and structures around money that may be holding us back and how to shift towards financial freedom.
What defines a successful podcast? What's interesting is that there's a common misconception that a successful podcast has to have millions of downloads. Actually, some of the most successful podcasts aren't internationally known. The goal of a podcast can be to drive clients to your business and one of the best ways to do this is to have a locally based podcast that highlights your taget audience in your immediate area.
To discuss this strategy, we invited Corey Hiben to the show. Corey is the host of the super successful, locally based podcast called the Health Hustle Podcast based out of Austin, Texas. Corey shows how he leverages his podcast to connect with a community of wellness professionals who share their unique skillsets and creates business opportunities in the Austin area.
Let's face it. You can only be one place at a time. The traditional one on one coaching model makes it difficult to scale your coaching practice unless you have ways that help you manage your current initiatives while seamlessly welcoming new business. Automation allows you to continue to keep doing what you do best all while watching your business thrive!
To discuss how we can use automation, specifically the Engagement Rx platform offered by Avidon Health, we invited Clark Lagemann to the show. Clark is the CEO of Avidon Health and is a passionate entrepreneur and three-time Iron Man finisher. He has helped both individual health coaches and large organizations scale wellness programs. Avidon Health is a Inc. 5000 Fastest Growing Company for 2022.
When the economy gets a little shaky, we tend to re-evaluate some of the things in our lives and consider whether they are truly necessary. We might look at our subscription services, like Netflix or whether we need all of the premium channels from our cable provider. We might consider cutting back on our vacations or our nights out. So the reality of any downturn is that a client who is buying your programs may look at your services and think twice about it. Is your program a nice thing to have, or is it an absolute necessity? In other words, is your health coaching practice a vitamin or a pain killer?
To position our services into the pain killer category, we invited Racheal Cook back to the show! Racheal is a business strategist who supports health coaches to create offerings that can survive and thrive no matter what state the world is in. She is the founder of the CEO Collective and the host of the Promote Yourself to CEO Podcast.
Many health coaches jump into coaching because of something that they have personally overcome and felt compelled to share what they have learned with the world. There then comes a point where you realize that you can actually get paid to help people overcome the very same things that you did. Then, a business is born!
Brian Gryn did just that. Brian took what began as a personal exploration into fasting and turned it into a thriving business, helping middle-aged men make intermittent fasting simple and doable. Brian is known as an intermittent fasting expert, wellness coach, author, human movement specialist, and host of the Get Lean Eat Clean Podcast. Through his Integrative Institute of Nutrition education and 10 years of group training/coaching, Brian learned that eating is integral in helping the body heal itself and all it takes are some small daily changes to make the biggest impact.
It's a common occurrence to see health coaches shelving their certifications. In fact, that is why I created the Health Coach Academy Podcast in the first place. After over 150 episodes, clues have emerged that have set up a pathway to have a coaching practice on a full time basis.
To discuss the strategies to accomplish this, my main man Isaac Ho rejoins the show! Isaac has been a health coach for 17 years and is an owner of a fitness, therapy and coaching company. He regularly commands anywhere from 30k-65k for coaching his clients, so if anyone can figure out how to make enough money as a health coach, it's Isaac!
Email marketing is making a comeback! With the news of the issues around social media platforms like Twitter and Facebook, ownership of an email list has jumped back in the spotlight as a vital part of a marketing strategy. No matter what happens with the future of these platforms, email allows us to stay connected to our potential clients.
To discuss the importance of email marketing, we invited Kyle Stout to the show. Kyle is the founder of Elevate & Scale, a leading digital marketing agency that helps
7-figure product-based entrepreneurs elevate their brand and scale their growth. Kyle is an authority on how leveraging email marketing can vastly increase revenue by improving customer retention, increasing average order value, and driving repeat purchases.
As health coaches, we often recommend products to our clients that have had positive health benefits in our own lives. Imagine being able to create these products ourselves? In today’s show, we are going to take a glimpse into what needs to be done to get a product based business off the ground.
Jenn Ditzhazy actually did that! Jenn founded ThePerfect3 Collagen after struggling with her own health for many years and discovered the life-changing power of food to heal her own body. Her mission was to create a company that could be a trusted & transparent source for high-quality products while advocating for women's health and improving the food industry.
One of the best things about having a podcast is the connections you make and the discussions you have outside of the actual recording of the shows. You really get to know your guests on different levels, and some of the conversations are worthy of their own shows! So when Isaac Ho and I first started having discussions off air, it was immediately evident that we had a lot in common, including our passion for health coaching and a desire to make a living off it.
So in this episode, we switch it up a bit and took a dive into what drives us as health coaches and some of the struggles that shaped our own health journeys and inspired us to become health coaches. We kept it casual and intended to provide a glimpse into each of our stories while delivering insight on what motivates us to believe that health coaches are needed in our broken system.
The entrepreneurial mind is quite a fascinating thing. As we all know, being an entrepreneur isn't for everybody. And those who succeed have a mindset that success is the only option and they'll do whatever it takes to make the dream of their business come true by any means necessary.
Olly Wood joins the show to share the benefits of this steadfast approach. Olly got started in the business world after
7 years as an independent personal trainer. He pivoted to the online space and saw his company rapidly grow into a multi 7 figure company that helps thousands of clients.
Does productivity feel like a dirty word? For many, productivity and what it actually means is quite elusive. For many entrepreneurs, rather than feeling good about getting things done, some are left with just feeling bad about themselves and their effort. This is because productivity is designed to meet the needs of other people, not our own needs.
To highlight this point and to get a better grasp on how to properly define productivity, we invited Sandra Halling to the show. Sandra is a systems expert who helps develop better work habits by aligning your work with your values so you can prioritize what matters to you and your business.
Can you have a thriving health coaching practice as a second career? Absolutely! In fact, it's possible that you've gathered an immense knowledge and tons of transferable skills that fit nicely into being a successful health coach. Not to mention, as an experienced adult, you bring additional wisdom that can only be learned through life experience.
To discuss this topic, we invited Bill Vogel to the show. Bill is a Certified Health and Longevity Coach specifically for men and women over 50. He identified that the over 50 segment is the most metabolically unhealthy age group as they have typically spent their lives raising their children and building wealth, often at the expense of their own health. He carved out this niche and created his practice so that he could support this group through his coaching.
Sure, I'm partial. But I believe podcasting is a great way to build your business and your brand. It helps you stand out as an authority in your industry and gives you instant credibility. But having a podcast is only one side of the story. Being a guest on podcasts is another. This side of the coin also provides a lot of benefits that can boost your business as well.
To break down the benefits of podcast guesting, we welcomed back Di-Di Hoffman to the show. Di-Di is the host of The Badass Wellness Coach Show and shares his experience with perfecting the art of becoming an ideal guest that leads to gaining clients.
Health coaching is an evolving profession. There are many schools and certification programs that prepare you to go out and help clients meet their health goals. So it is always a pleasure to get to look behind the scenes with one of the premier programs out there, Functional Diagnostic Nutrition (FDN), with its founder, Reed Davis.
Reed joins the show to discuss how health coaching and FDN have evolved over the past couple of years and how health coaches can position themselves to take advantage of the new landscape.
It is often said that what we are naturally good at, should be what we are monetizing. And when we are naturally good at it, we already have 90% of what we need in order to get started and it’s just a matter of implementation. Sometimes however, it isn’t something that we can easily see in ourselves. It often seems that we need to ask others what they see our strengths as since it sometimes is difficult to see the forest from the trees.
To put this into focus, we invited Racheal Cook to the show. Racheal is a business strategist and founder of The CEO Collective. She supports health coaches avoid entrepreneurial poverty by providing sound implementation strategies to get their businesses off the ground.
One thing that health coaches can utilize is more data. And since one of the basic tenets of health coaching is the concept of bio-individuality, nothing can give us more precise data than genetic testing. Imagine being able to help clients get specific results that are unique only to them, without the time it takes for trial and error? The value of this is priceless.
To discuss how a health coach can get their hands on this, we invited Joe Cohen to the show. Joe is the founder of SelfDecode, the ultimate biotech software platform for DNA and lab-based health recommendations. Joe leads a team of MDs, PhDs and engineers to help thousands of people take their health into their own hands with the health data they obtain through specialized testing.
It is really easy to fall into the trap that there’s too much competition in the health coach space. As you become certified and look all around you, it is easy to feel like the market is saturated. But, that’s simply a thought not necessarily based in reality. How many lawyers enter the workforce? How many doctors? How many plumbers? How many electricians. How many physical therapists? How come these markets aren’t considered saturated? Why is it that the mindset of these professionals are so different from a health coach’s mindset?
To discuss this idea and how to break out of this limiting mindset, we invited Dr. Aaron LeBauer to the show. Dr. LeBauer is the host of The CashPT Lunch Hour Podcast and author of The CashPT Blueprint. He has helped thousands of physical therapists scale their time, income and their impact despite heavy pushback from physicians and physical therapist.
Search Engine Optimization (SEO) has a very magically feel to it. When done right, it can drive traffic to your site opening up huge potentials for opportunity in our business. If done wrong, crickets. Yet, how many of us actually know how to get SEO right?
To break down the fundamentals of SEO, we invited Ken Marshall to the show. Ken is the Chief Growth Officer and Managing Partner at RevenueZen, a boutique B2B marketing agency for high-growth startups. He joins the show to share how SEO is paramount for growth and how it can lead to increased revenue opportunities.
Knowledge is power. However, knowledge isn't everything. Many health coaches get into a trap of always seeking additional knowledge and end up not taking action in their business. While there are many reasons why a health coach can fall into this trap, one of the main reasons that isn't really discussed is the fact that we can get stuck because we are not energetically aligned with to allow financial flow and freedom.
To discuss this very important topic, we invited Sheevaun Moran to the show. Sheevaun is the founder of Energetic Solutions, Inc. and has used her unique formula to help over 25,000 entrepreneurs achieve freedom and flow in their business and life.
If Albert Einstein were around and we asked him for a formula for business, it would look something like this: no sales = no money = no business. And while so many health coaches have a funny feeling about sales, it is the most essential aspect of our business that we need to get over. There's a lot of truth behind the fact that selling is actually serving and nothing serves more than a health coach and their ability to change lives for the better.
To demonstrate the importance of selling and how to properly shift our mindset around it, we invited Nicole Cramer to the show. Nicole is a sales coach who is passionate about teaching sales and money mindset to health and wellness entrepreneurs so that they can make this world a healthier place.
Even in the internet age, people still rely on referals for most of their goods and services. If someone can vouch for you, your credibilty is greatly enhanced. Social proof is a great way to boost your brand and highlights the fact that it isn't what is said about you, but who says it. Now imagine if a publication like Forbes or a television program like The Dr. Oz show gives you a shout out? That is truly powerful and would increase your bottom line.
To show us how this works and the value of PR, we invited Lewis Schenk to the show. Lewis is the founder of Boost Media, a PR firm that has successfully served over 1500 clients globally by leveraging the untapped potential of PR.
Research has shown that glucose is a major player in many of the health issues that plague our world. Most likely, you have a client who would benefit from having a better handle on it. And since health coaches are always looking for ways to get their clients results, a Continuous Glucose Monitor (CGM)is an awesome tool that gives health coaches real time data in order to assist in achieving optimal health.
To discuss how a health coach can incorporate this in their practice, we invited Carlee Hayes to the show. Carlee is a registered dietitian and the lead dietician at NutriSense, a metabolic health company that utilizes GCM's technology to provide real-time data to clients in order to prevent and manage metabolic issues related to glucose.
How much extra time and effort does it take to close a $100 an hour health coaching package in comparison to a $25,000 coaching package? What if I told you that it doesn't really take that much more? Even though this doesn't seem to make sense, it isn't the first time this concept was introduced to me. In fact, Magic Johnson said he received the same advice from the late Dr. Jerry Buss, owner of the Los Angeles Lakers and mentor to Magic when referring to deals in the millions. What's the secret? It's a combination of the proper mindset, sales skills, and your emotions that enable this leap! Isaac Ho joins the show to discuss how this works. Isaac is a master sales and mindset coach who helps entrepreneurs double and triple their income. Isaac's clients routinely sell $20k-$50k packages and he helps them transform their mindsets in order to create a lifestyle of freedom and joy.
One of the most frequently asked question we get from our audience is, what should be the first thing we do when we finally get our health coaching certification? The answer varies from perspective to perspective with compelling arguments for each and every answer. So what we should prioritize should naturally create the foundation of our business and allow us to attract the right clients and eventually lead to more business.
Lisa Haggis joins the show to convince us that branding is the first and most important step that a health coach should do. Lisa is the founder of Realize Your Brand and is a brand strategist. In this episode, Lisa shares tips on how to establish your unique brand positioning and how to display this through your promise and messaging.
Health coaches have a unique opportunity when it comes to webinars. They are a really good opportunity to pitch our services and give a prospective client a ton of value. Only problem is that you would have to do this same pitch over and over again. What if you can do that pitch one time and it’s available 24 hours a day, 7 days a week? What if there was a way to automate these repetitive webinars and free up valuable time that can be better spent working on your business?
Well, thanks to eWebinar, there’s a way. To discuss this great tool, we invited the co-founder of eWebinar Melissa Kwan to the show. Melissa created this service after getting sick of giving the same webinar repeatedly while onboarding and training personnel while working at her previous company. Through automation, Melissa gives her clients the ability to get their time back and place themselves in position to do the things that really move the needle in their own business.
The used car salesman. The snake oil salesman. Is it any wonder why we have such a negative connotation surrounding selling? These images are burned into our subconscious to such a degree that it takes a lot of work to actually begin to not feel funny about selling. It will take a lot more work to begin to actually enjoy it!
To help us get over this idea and actually get us paid, we invited Annie P. Ruggles to the show. Annie is the founder of the Non-Sleazy Sales Academy. She joins the show to reiterate that successfully promoting a service and asking for sales are not the same thing, and in order to keep the lights on, we need to get comfortable with selling our services.
The proper mindset is required to succeed in any business over the long haul. Entrepreneurship exposes many of our deep rooted limiting beliefs and if we don't confront them and defeat them, our business will pay the price. We need a confident mindset for business results.
To up our confidence game, we invited Nathalie Plamondon-Thomas to the show. Nathalie is the CEO of THINK Yourself® Academy. She works with people who want to find the confidence to unlock their full potential and brings entrepreneurs the clarity they need to make money living from their passion.
Health coaches who get to work with corporations are considered a big deal in the health coaching space. But you don’t have to work with a huge corporation to be wildly successful. In fact, there’s a huge opportunity to work with small to mid-sized businesses as well as local municipalities who are dying to offer wellness programs for their employees. And while these entities may not have the same budgets that a large corporation does, they are well positioned to offer health coaches opportunities to get paid and get in front of potential clients.
To talk about these opportunities, we invited Marcy Morrison to the show. Marcy is the owner of Healthy Fit Family and HFF Corporate, a corporate wellness consulting business that helps corporations and municipalities start and manage worksite wellness programs. In the past 11 years, she has managed to bring health and wellness professionals into these businesses to get in front of this select demographic in order to make a huge impact.
Dietitians and health coaches are kindred spirits. We serve similar markets and have similar business obstacles preventing many of us from taking our practices to sustainable levels. We can learn a lot from each other, especially from those of us who have attained success.
Libby Rothschild is definitely someone who can show us a thing or two. Libby is the Dietitian Boss. She is a sales & marketing expert, and a business coach. Libby grew her company Dietitian Boss™️ from a side business into a full time 7 figure company within 16 months of operation, while still holding her 9-5 clinical dietician job.
Paid ads get a bad wrap. Part of the reason is our obsession with the rare occurrence of organic traffic. Another aspect is many health coaches have had an unsuccessful experience with paid ads. The truth is, nothing accelerates your results better than a paid ad. Our issue lies with the fact that we most likely never properly crafted an ad, and more importantly, we never connected our ad to a quality funnel.
To get a better understanding of this powerful tool, we invited Jennifer Spivak to the show. Jennifer is the founder of the Ad Girls and she joins the show to share how to grow your health coaching business past referrals using ads. Jennifer has generated millions of dollars through Facebook ads, often earning her clients sevenfold return on ad spend.
Have you ever dreamed of writing a book, but felt that you just don't have the time? Or have you started writing your book and just completely stopped? Unfortunately, these are just a couple of common missteps on the road to an unpublished book. The great news is that you can overcome the many obstacles that get in the way of becoming an author and get your book out into the world faster than you could ever imagine!
To break down the process of how to accomplish this feat, we invited Chandler Bolt to the show. Chandler is the author of Published, The Proven Path From Blank Page To 10,000 Copies Sold. He is also the CEO of Self-Publishing School and selfpublishing.com. Chandler shares how instrumental writing books can be in sharing your message and growing and scaling your business.
Marketing doesn't have to be a mystery. It can be as simple as stating what you do and where you do it. This formula really is the key to starting the ball rolling toward a health coaching practice that is sustainable and scalable.
To share how to execute this simple concept, we invited Dr. Barbara Hales, aka the Medical Strategist, to the show. Dr. Hales shares her story on how she took her practice from no patients to a booming 10,000 patient practice using simple marketing approaches and strategic planning.
What benefit can a health coach get if they were featured in major media publications, like newspapers, radio, TV news bulletins, podcasts, and blogs? Tons! Not only would you be looked at as an authority, your reach to new clients can be limitless. So what has been the biggest obstacle to small businesses taking advantage of this marketing strategy? Cost.
Mickie Kennedy joins the show to offer a solution to this. 22 years ago, he founded eReleases after realizing that small businesses desperately need a press release service they can afford. He used his PR experience to create an affordable way to have access to the creation of press releases that can meet anyone's price point.
Failure can be great for business! In fact, it is a necessary evil on the road to success. However, nobody likes failing at anything. It also is very difficult to deal with it while it's happening. But looking back at these obstacles, we realize that the lessons learned are valuable beyond measure.
Mike Ashie, host of the YouTube channel, Leadership with Mike, joins the show to share how his failure at multiple businesses lead him to his most successful and personally satisfying business yet.
Branding comes up a ton when you first start out as a health coach. Truth is, WE are the brand. Not our logo or our website. It's us. Our knowledge, our skillset, and our ability to get results. So this fact makes it vital that we are able to sell ourselves and be able to demonstrate our abilities to our prospective clients.
Joe Pardo joins the show to drive this point home. Super Joe, is a multi-time best selling author, award winning business coach, successful podcast host, and top conference organizer. He joins the show to share how health coaches can grow their businesses, brands, and client lists.
When starting out in a business and just trying to make ends meet, the idea of attaining financial freedom can be hard to imagine. However, that shouldn't stop us from aiming for that reality. And the key component to accomplishing this goal is planning and a little help from a wealth mentor!
Jackson Millan, also known as The Wealth Mentor, joins the show to help health coaches think big when it comes to their finances. As many of us focus on just getting clients, Jackson redirects our focus to not only build a client base, but to build assets as well. This strategy sets us up for a lifestyle business that we would never want to retire from.
A health coach who is into beauty can take advantage of one of the biggest markets around. After all, our health is a direct correlation to how good we look. In the emerging markets of anti-aging and renewed emphasis on skincare, a health coach can show a unique approach in this market and can carve out a unique and profitable niche.
Chris Gibson joins the show to show how he did just that. Chris is a health coach who used his own struggles with his skin to create a successful business helping others overcome their own skin issues.
The amount of marketing options are dizzying. The more you listen to what the experts claim works in marketing, the more confusing it can get. Truth is, what works for them might not work for you. To discover what works requires a healthy amount of trial and error, but once you find out, your practice will soar!
To guide us on this concept, we invited Hanna Hermanson to the show. Hanna is the founder of Dream Life is Real Life Podcast and owner of the Done For You (DFY) Copywriting Agency.
If someone came into your life and told you that they can save you years of health mistakes, how much would you pay them? Sounds pretty valuable, huh? So many coaches make the mistake that they need to know everything in order to be an amazing coach. This could be the furthest thing from the truth! We tend to forget that the gap between what we know and our clients can be immense.
To hammer this point home, we invited Hope Pedraza to the show. Hope shares how this gap, no matter how small, is such a valuable piece to the coaching experience and worthy of awesome compensation!
Self-mastery is a tricky word. At first glance, it appears to be an individualistic ideal that is done by yourself. But anyone who has done anything in the way of this knows that it is a team sport and it isn't done alone. In fact, it is quicker to attain when you seek out resources and help.
To drive this point home, we invited Jonah Larkin to the show. Jonah is an executive coach and habit expert who specializes in the field of attaining peak performance and well-being. He believes that when a person aligns their daily habits, actions, thoughts and feelings with their most important values they create personal power and agency that is truly magnetic.
We all have something that makes us unique. Once we identify and embrace this aspect of ourselves, we are able to utilize this quality so that clients will be attracted to us. Our true nature, or our archetype, creates an authenticity that is a powerful marketing tool.
To help us find our marketing archetype, we invited Christina Frei to the show. Christina is the founder of Innate Marketing Genius and a podcast host whose goal is to help get clients by being your true self.
Health coaching can be a lucrative profession. However, just like any entrepreneurial venture, you need the right mindset around money to make this happen. The good thing is that even if you weren't born with it, there are ways to improve!
To give us impactful tips on how to jumpstart our mindset around money, we invited Rose Radford to the show. Rose is a Business Strategist, Coach, and TEDx Speaker who helps women build multi-6-figure businesses.
Let's face it. If any demographic can use the services of a health coach, it would be men. There's much debate on why this is the case, but it is an underserved market that is quite difficult to crack and to make a viable impact in. But if the last 10 years have shown us anything, this is slowly changing!
To discuss how to make an impact in this market, we invited Michael Krug to the show. Michael is a health coach and personal trainer who has perfected his marketing strategy to attract males who want to make healthy changes in their lives.
What if you had one platform that can change your online health coaching business and bring your customers an experience that takes them from the first discovery call, to an actual coaching program, then all the way to the client off-boarding process? Sounds too good to be true?
Elizabeth Averyanova joins the show to discuss Kajabi and how this all in one platform can be used to make your practice a heck of a lot easier! She shares tangible and actionable strategies on how Kajabi's automation and streamline can take the stress out of the tedious tasks.
Instagram is arguably the most popular online platform out. For health coaches, many of our potential clients call IG home. So it is very important if we can gain a solid understanding of one of the newest features on Instagram, Instagram stories.
To share how to utilize this feature and get paying clients, we invited Tori Overmyer to the show. Tori is a business coach who helps women create and sell their offers on Instagram in order to grow a thriving online business. She specializes in organic Instagram growth and social selling.
Many health coaches rely on essential oils in their personal lives as well as in their businesses. Often health coaches introduce their clients to essential oils by means of MLM's with great success. But what if we can learn from someone who literally wrote the book on the subject?
Dr. Eric Zielinski îs that guy! Dr. Z is the author of the bestselling primer on using essential oils for general health, The Healing Power of Essential Oils. He joins the show to share some of the hidden gems in essential oils that will wow not only your clients, but yourself.
One of the most popular strategies health coaches employ in building their practices is the free consultation. This is where the coach and potential client get to see if they're a fit and where the coach can close the deal. So in order to really build a sustainable practice, we really have to seize the moment.
To show us how this is done, we invited Michelle Leotta back to the show. Michelle is the host of the She's Got Power podcast and founder of Healthy Profits University.
When we are trying to start our health coaching businesses, there's a lot of advice that seems to be universal. However, there's more than one way to skin a cat. And there are a couple of secrets that some may think are unconventional that can prove successful.
To share some of these secrets, we invited Carmen Hunter to the show. Carmen is the founder of The Institute For Functional Health Coaching and specializes in helping health coaches grow profitable practices.
For the health coach starting out, it can be difficult to see all the potential your practice has. This isn't just about the potential for money. Your practice can provide freedom and influence that can easily be tapped when recognized.
To help us unlock the potential of our practice, we invited Hailey Rowe to the show. Hailey shares her experience as a business coach who helps health coaches carve out the strategies and mindset shifts needed to create a sustainable and profitable business.
Health coaching is a global industry. The need for coaches isn't limited to the Americas. What's exciting about this concept is the fact that it opens up doors to even more opportunities to grow our businesses and get more clients!
To demonstrate this fact, we invited Di-Di Hoffman to the show. Di-Di is a business strategist, coach, and podcaster from South Africa. His mission is to help launch as many wildly successful health coaching programs as he possibly can through his Badass Launch Blueprints.
Corporate wellness is a booming field! More and more businesses are realizing that the wellbeing of their employees has a tremendous impact on their bottom line. The cost benefits of a healthy employee are noticed in everything from productivity to reduced healthcare costs.
To give us strategies on how to get started in corporate wellness, we invited Brenda Sillas to the show. Brenda is a corporate wellness strategy expert who helps fortune 500 reduce their healthcare costs through wellness programs.
As we've discussed previously on this show, speaking engagements are an effective way to get clients. And just because the pandemic cut off a lot of these opportunities, speaking gigs did not go away, they adapted!
To share how we can still thrive as speakers, even in the comfort of our own homes, we invited Chen Yen to the show. Chen is an author, national speaker, and founder of Fill My Holistic Practice and the Introverted Visionary brand.
This show was designed to give health coaches the resources to crush their business goals. We've had amazing guests jump on and share their strategies on their successes. But what if it isn't about strategy after all? What is it then?
Wendy Gerhardt joins the show to put forth a compelling argument that it actually is all about our mindset. Wendy aims to help other entrepreneurs grow their business and lives by showing them how to change their mindset, break through their fears, gain control of their life, and grow their business to six figures!
There's no debate that the current client-doctor relationship needs to be reexamined. Doctors do not have the time to spend with a patient to create the lasting changes a patient needs. This is where a health coach can come in and bridge the gap. The trick is to get this connection!
To provide us with a strategy to get doctor referrals, we invited Dr. Kim Foster to the show. Dr. Kim is a family doctor who helps health & wellness coaches build their businesses, find freedom, and make the world a healthier place.
The key to having a thriving practice is to have a way to scale your business so that you can consistently have revenue that sustains your practice. This can seem to be a daunting task especially when you are just starting out. Luckily, we do have resources that are readily available to us who can give us tips to accomplish this.
Carolin Soldo is one of those resources. She's a business coach, trainer, and speaker who shows business owners in service-based industries how to grow their business with ease. Carolin has built two multi-million dollar businesses in the service industry and has devoted herself to helping other business owners take their businesses to scale.
Being an entrepreneur is a challenge. This holds especially true in the wellness space. Health coaches really have to be clear and strategic when it comes to getting their businesses off the ground and in position for longterm success.
To share some of the simple secrets to massive success, we invited Ben Azadi to the show. Ben is the founder of KetoKamp and is an author, podcast host, and a national speaker. He sheds light on how health coaches can take actionable steps that equate to profitable results.
We live in a very litigious society were lawsuits are commonplace. The last thing we want to worry about as health coaches is having our businesses vulnerable to avoidable legal issues. That's why it is so important to knock out some of the easy legal issues early on in the process of growing our practice to protect our well earned gains.
To discuss what a health coach should do to legally protect themselves, we invited Tania Shah. Tania is part owner of In the Know Legal. They aim to teach coaches on how to protect themselves personally and professionally through video-guided legal templates that come with a dose of education, information and empowerment.
One of the most difficult parts of starting a health coaching practice is having a system that works from the beginning. Creating a system isn't an easy task, especially for those new to having their own business. What if there was a turn-key model that can get your clients results right away?
Dr. Todd Frisch joins the show to introduce this model. Dr. Todd Frisch is the founder and developer of SHAPE ReClaimed and author of WTF? Why the Face: A Practical Guide to Understanding Health & Personality Through Facial Diagnosis.
We all struggle with the overwhelm of creating an online business. It is really important to understand that nobody just steps into business success without ups and downs. So when we have an opportunity to hear stories of our peers fighting through the obstacles, it gives us hope.
It was refreshing to discuss the early struggles of launching a health coaching business with Elizabeth DiCristofano. Elizabeth is the host of the podcast The Root of Our Health, a functional medicine health and wellness show for women over 40.
As a health coach, our main goal is to get our clients the results that they desire. We also understand that health isn't linear. Your client might be great on the nutrition side, but a terrible sleeper. They might crush it in the exercise world, but they don't drink enough water. Luckily, today we have a way to identify these shortcomings and help bridge these gaps: Gadgets.
To give us a preview of the hottest trends in health technology, we invited Scott Tharler, host of the Family CTO, to the show. Scott is considered a tech's “go-to” guy, writing for several national publications on the latest in tech innovation.
You only get one chance to make a first impression. That's the old saying. As a health coach, it is extremely important to relay to a potential client who we are and what we do. This is especially true since the understanding of what we do still hasn't become mainstream yet. One way to do this is to perfect our elevator pitch.
To help us craft a masterful elevator pitch, we invited Natalie Gensits to the show. Natalie is a Wellness Content Writer and Copywriting Coach who helps newer health coaches grow their business through client-focused content.
I know email marketing doesn't seem as sexy as social media or any of the other bells and whistles utilized in the marketing space. But I can speak from personal experience that the one thing we all should be focused on more than anything when we are first starting out, is building our list. After that, we need those same people to open up that email and act.
We invited Jules Dan, host of the podcast Storytelling Secrets, to the show to share his tips on how to get people to not only open our emails, but how to consistently engage with our audience so that sales naturally follow.
Being an author commands respect. Actually completing a book all the way to publication isn't an easy thing to accomplish. The great thing to recognize is that you don't have to go on this process on your own. In fact, you can outsource many levels of the process.
To show how we can benefit from outsourcing, we invited Alinka Rutkowska, CEO of Leaders Press to the show. She joins the show to share how to create the ultimate business card, a book that will be both a lead generation and lead conversion tool.
Most health coaches became health coaches because they overcame an obstacle in their lives that inspired them to share their stories to help others. It's usually a calling of sorts to share our journeys so that others won't have to go through the pain and frustration that we had to endure.
Jessica Procini, founder of Escape From Emotional Eating, is a health coach who turned her pain into a thriving health coaching practice. She joins the show to share her story and tips on how to courageously speak your truth while building a business.
Health coaching has evolved over the years in ways that those new to the space would find hard to believe. This is advantageous in many ways as, with time, methods and tools that didn't exist before are now readily available to health coaches so they can scale their businesses in new and exciting ways.
Cathy Sykora, founder of the Health Coach Group, joins the show to share her insights on how things have changed for the better and her role as a pioneer in the space.
An often overlooked component of a coaching practice is how your business looks online. As health coaches, we want to dive into the coaching part of the business, sometimes neglecting the fact that a high quality visual presence can increase the amount of clients we ultimately serve.
To drive home this point, we invited Ross Kimbarovsky to the show. Ross is the CEO of Crowdspring, where more than 220,000 experienced freelancers help agencies, small businesses, entrepreneurs, and non-profits with high-quality custom logo design, web design, graphic design, product design, and company naming services.
As a health coach, it is becoming obvious that having a course is really beneficial to your business. A course has unique benefits that a book or a podcast might not be able to offer a potential buyer as the method of delivery is tremendously unique.
Nathalie Botros, creator of the Hungry For Happy course rejoins the show to give us the basics about course creation. As she broke down the basics of writing a book her first time on the show, Nathalie shares her experience with her latest project.
It's common to believe that people are born to be in sales. However, like any other skill, you can get better with practice and guidance. You also can get infinitely better with established systems in place that enhance your communication skills to get your message across.
To show us how this is done, our favorite hypnotist Jason Linett, returns to the show. Jason is a Board Certified Hypnotist and Award-Winning Instructor of Hypnosis and NLP and host of the Hypnotic Language Hacks Podcast.
The stigma behind MLMs are real! So many health coaches have had the experience of being solicited to join these business models and have come away with a less than pleasant experience. But have MLMs been given a bad name and are all MLMs really the same?
To get to the bottom of this, we needed two successful MLM ladies to share their experiences. Amy Julien and Lisa Swift join the show to give us tips on what to look for in a legit MLM and what it takes to actually make money.
Health coaches aren't one trick ponies. Many of us have ideas for making money outside of just coaching. Some of us have ideas for products that can help people with a variety of things. But where do you even begin to bring an idea from concept to design?
To discuss this topic, we invited Daniel Tal to the show. Daniel is the founder of Lumen, one of the more innovative devices to hit the health and wellness market. He shares how he brought his device to the market and explains how it can also be utilized in health coaching practices.
This show spends a ton of time focusing on how to build a booming health coaching practice through marketing, branding, and mindset, which are extremely important! But we admittingly have neglected a vital part of the equation: How can we become better coaches in order to meet our clients needs?
To share the importance of this missing piece, we invited Laura Poburan to the show. Laura is the founder and lead mentor of TriggerMapping, a certification and mentorship program for nutritionists, dieticians, and wellness coaches.
Ok, I missed the Facebook wave. And the Twitter wave. And yes, the Instagram wave. These platforms all had their day when the first people who planted their flags really benefitted from being on the ground level. Those people were the pioneers and succeeded in large part because of timing. So, can health coaches who missed the boat jump on to a platform that is just catching fire now?
Frank Daniels joins the show to share how TikTok is waiting for brave entrepreneurs to take advantage of its explosive popularity.
As 2020 ends, many of us have taken the time to really do some soul searching. Things have slowed down and forced us to reflect on our situations and a lot of us realized that it wasn't our branding or our marketing strategy that held our health coaching business back. It was our own limiting beliefs.
Edward Miller, founder of SoulTranSync, joins the show to discuss the many tools including his favorite, the Hawaiian forgiveness teaching of Ho’oponopono, that can reframe our outlook on how we deal with this voice in our heads that place a limit on our potential.
We all want to make our passion our career. But many aspiring health coaches have really good jobs that, even though they don't love these jobs, they pay the bills. They fear that health coaching isn't a lucrative career and to make that leap into the unknown can be financial suicide.
Nagina Abdullah, founder of MasalaBody, joins the show to dispel those fears. Nagina shares how she was able to ditch her high paying corporate job and become a full-time health coach all while exponentially increasing her salary.
Perspective is everything. Right now you might feel like your coaching practice hasn't been able to get to where you know it can go. You might feel a little stuck. Yet, sometimes we need an outsider to give you a birds-eye view of what we might be missing while we are stuck in the weeds of running the practice.
This is where coaching comes in. Adam Jablin, author of Lotsaholic, joins the show to share this important message. Adam is a celebrity coach who aims to change lives by helping people overcome addictions, fears, and adversity so they can unleash their inner Superman.
Being an entrepreneur isn't easy. But it doesn't have to be hard either. As most of us starting out begin to realize, the path to a successful online business can be all consuming and can quickly snowball into a bigger problem that not only affects the business, but our health and relationships as well.
Courtney Elmer, founder of The EffortLESS Life Method, joins the show to discuss the importance of this concept. Courtney shares her own journey so that entrepreneurs don't have to experience the overwhelm of stress and burnout while pursuing their passions.
Having a service that a client can pay through their insurance company is a game changer. Without this ability, our clients only had the option to cover payments out of pocket. While this allowed health coaches to not have a limit on compensation, it did deter those potential clients who couldn't afford it.
Dr. Sandi Scheinbaum, Co-Founder and CEO of the Functional Medicine Coaching Academy, joins the show to discuss this recent opportunity and the industries explosive growth.
What if your favorite social media platform goes the way of Myspace? Where would your audience go? How would you be able to connect with your tribe? While building up your email list may not seem as sexy as having a huge social media following, nothing helps the bottom line of your business more than your email list.
To share how to create awesome email content, we invited Francis Nayan to the show. Francis shares how coaches can use email marketing strategies to enhance their business when done the right way.
Health coaching is a results business. Lasting results require a transformation that our clients are paying us for. However, the dilemma that exists is that people usually want transformation, but they don't want to make the necessary changes.
Rosie Kuhn joins the show to discuss how to bridge this important gap. Rosie specializes in identifying and transforming belief systems that hold us back in business and in life. She coaches to empower individuals to fearlessly embrace transformation and realize previously untapped potential.
There are a lot of amazing benefits that come from coaching groups. Not only are you able to reach more people compared to the traditional one on one coaching experience, you are able to multiply your earnings by the amount of people in your group!
We invited Kendra Perry to the show to show us the art of scaling your health coaching business with group coaching programs. She shares her Profitable Groups System program that teaches coaches to launch their group program quickly and with virtually zero investment.
If you're a health coach with skills in the kitchen, this is the show for you! It is quite common that health coaches have chef hats since food is a gateway to a healthy lifestyle. And many of us develop a passion for cooking and become eager to share what we've learned. The question becomes, how can we incorporate cooking into our programs?
To share how this is done well, Melissa Eboli joined the show. Melissa is a certified nutritional chef and wellness counselor who has a knack for re-creating traditionally unhealthy dishes and making them nutritionally sound while keeping in delicious flavor!
Your reputation is everything. Plain and simple. Yet one thing that is often misunderstood is the fact that we all have an online reputation that needs our attention when it comes to a thriving health coach practice. Our online profile impacts our bottom line!
Jennifer Thompson, president of Insight Marketing Group, joins the show to discuss the basics of managing your online reputation through online reviews and how your business comes up on a simple google search.
We all know that running a business is hard work. But what if we had a better understanding of certain rules that make it a bit easier for us? Wouldn't it be in our best interest to learn about those rules and use them to our advantage?
Jenny Fenig, author of “Get Gutsy”, joins the show to help us remember who we truly are: magic makers. She specializes in empowering creative women entrepreneurs to increase their confidence, impact, money and time-freedom by mixing modern with ancient practices.
We've heard the whispers of how Pinterest was building a reputation as an amazing platform for bringing visibility to health coaching practices. While Facebook, Twitter, and Instagram grab all the headlines, Pinterest on the low has been bringing businesses the most bang for their buck.
Kristin Marquet, aka Kristin the Magician and founder of Marquet Media, joins the show to break down Pinterest and explain why it is imperative for health coaches to use this tool to scale their business.
The quest for new clients is always a challenge. But, for some mystical reason, speaking gigs seem to land you new prospects very easily! There's something about the authority that is created by a person who is using that modality to engage with the audience on topics that they want more information on.
To discuss this powerful tool, we invited Michelle Barry Franco to the show. Michelle is a high-impact speaking coach, who helps coaches, wellness experts and thought leaders share their message and story on TEDx stages and at the best conferences in their industry.
I've admittingly avoided having financial advisors on the show. For health coaches starting out, it always felt that it was such a stretch to start talking about wealth creation when we barely have clients. But after speaking with Sean Holly, it is clear that we are missing out on some key first steps to wealth creation.
Sean is a financial advisor who passionately believes that everyone deserves access to the advice and tools needed to plan for a secure future regardless of accumulated wealth or status. He joins the show to discuss this how health coaches can reach their financial goals.
Health coaches are great at coaching. Yet many times, not so much on the sales side. But, there's some great news! We can all be better at sales! No matter what are personality type or how much experience we have, we can all learn simple strategies that can make sales to scale our health coaching practice.
To help us understand what selling really is, we invited Jason Cutter to the show. Jason is the author of Selling With Authentic Persuasion and shares his signature methods on sales success.
There might not be a better time than now to write a book and get published! Not only do most of us have plenty of time to write a book, there's plenty of time for our books to be read!
To bring this point across, we invited Michelle Vandepas to the show. She is the co founder of Grace Point Matrix Publishing and has made her career helping people write and publish books to help them grow their personal or business brand and expand their circle of influence.
Health coaches are fans of online courses. In fact, we are actually some of the biggest consumers of courses. But what if we wanted to monetize our own knowledge and create our own courses that we can sell? If this has ever crossed your mind, this is the show for you!
Susan Neal joins the show to give us the ins and outs of course creation. Fresh off her own creation, Susan gives us step by step details along with valuable resources so that we can have a course that provides a passive source of income.
Health coaches can learn a lot from successful yogis. If you look around, there's a million yoga practitioners. The same can be said about health coaches. So when we can pick the brain of a yoga instructor who has navigated their saturated markets, we can learn some valuable insights.
To discuss how she separated herself from the pack, we invited Kelly Dinardo to the show. Kelly is the owner of Past Tense Yoga Studio, an author, and a podcast host who shares how she lives her dream daily.
Sometimes when we offer our services to a prospective client, our message doesn't resonate with them. We have to really get into the mindset of that individual in order to present them with a pitch that speaks to what they truly desire.
To discuss this concept, and so much more, we invited Dr. Irena Kay to the show. Dr. Kay is a business and executive coach who works with healers and coaches to increase their conversion on sales, using a "doctor's framework".
If you ever had any doubts about the importance of having a successful online business, Covid-19 has erased them all. Many industries have found themselves scrambling to convert their in-person operations onto the online space, and if your foundation wasn't sturdy enough, the cracks were quite clear.
To share some of the essential tips needed for a thriving online practice, we invited David and Dana Hagstrom to the show. They are online marketing strategy coaches who share online marketing techniques to grow businesses.
In order to be a successful health coach, you have to become something that you currently aren't. Part of this growth is bridging the gap of where you are and what skills you need to get to where you want to go. One of the first steps to doing that is to envision what that person you want to be actually looks like!
Alexis Jane joins the show to share some tips on how to do this. Alexis is a mindset coach and believes that a simple tweak in your mindset can radically transform your life!
Now more than ever, our health coaching practice needs to thrive online. Sure, there are technical skills that are necessary to put your businesses in a better position, but the basics are vitally important to establish in order for a business to survive and thrive.
To go over these essential skills, we invited Richard Fletcher on the show. Richard shares his tips on how health coaches can gain the skills to position themselves in an evolving market and create an online platform that attracts ideal clients.
Marketing shouldn't be this complicated. After all, marketing is just positioning yourself to let the world know who you are and what you do. But for many health coaches, it is quite difficult to get into the mindset of marketing.
Caroline Thompson joins the show to shift our mindset about marketing in order to scale our businesses. Caroline is a Content Strategy Expert & Intuitive Marketing Coach who works with health coaches to create conversion-worthy content that attracts clients organically.
Whether we want to become a huge business with a variety of incomes, or we want to sustain a small practice with a steady clientele, growth strategies are essential to a lasting company.
Adi Soozin, joins the show to share how health coaches can utilize a variety of strategies and platforms that can be used for sustainable growth no matter the size of your business. Adi is an experienced revenue growth strategist with a track record of creating solutions for complex business problems at both Fortune 500 companies and start-up organizations in domestic and global markets.
Imagine being the person who your heroes use as a reference? After all, they get information and advice from somewhere. And if that resource is you, it will cement your expertise as a market leader.
Dr. Michael Haley rejoins the show to discuss the strategy that led him to be the market leader in his field. He shares his formula that health coaches can apply to reach this lofty status that not only boosts your brand, but boosts your business.
Being compensated for health coaching is something that a lot of us struggle with. Sometimes we feel the need for more marketing tips, branding ideas, or a new suped up website when in fact all we need to do is use some of the free universal laws at our disposal!
Antonio T. Smith, Jr. joins the show to share how he has mastered these laws and how we can too! He is the CEO of the #1 online millionaire training academy in the world, the ATS Business University. Antonio's mission in life is to create 100,000 millionaires.
There is little debate about the value of a picture when it comes to branding your business. Like it or not, humans are visual creatures who are innately drawn to things that catches our eyes. The value of a proper photo can mean the difference between getting a potential client or still looking for your first.
Michael Grecco joins the show to share some of his photography tips that have made him a world famous celebrity photographer and TV personality. His insight turn ordinary selfies, business photos, and social media pics into wow factor shots.
Can a passionate chiropractor turn into a health coach? Dr. Michael Haley did! He saw the immense need to do more with his patients than just adjustments and saw his practice implement more and more health coaching principles in order to best serve his patients.
Dr. Haley joins the show to discuss this unique transformation as well as the thing that makes him famous around the world: his expertise in Aloe Vera! He is also known by his colleagues as "Organic Mike" for his teachings in the area of organic chemistry and nutrition.
Modern healthcare has created a unique space for health coaches that has never existed before. Because of the complexity of the healthcare system, doctors don't have the ability to spend the proper amount of time with their patients to get the result that are needed. To discuss the evolution of this profession, we invited one of the pioneers of the industry to the show, Reed Davis.
Reed is founder of Functional Diagnostic Nutrition which trains health coaches how to utilize functional lab testing with their clients. His framework allows practitioners to see subtle patterns of dysfunction occurring in the body allowing practitioners to create custom protocols for their clients.
Poor branding can have a tremendously negative impact on your health coaching business. If our message doesn't align with the clients that we are seeking, it makes it incredibly difficult to gain the trust of prospective customers.
To discuss this vital concept further, we invited Ian Peterman to the show. Ian is the founder of The Peterman Design Firm and he specializes in building companies through brand coherence, legacy design, and product development.
A successful health coaching practice does not happen overnight. There is an evolution that happens as you become aware of what works and what doesn’t. And the most successful coaches seem to align themselves with their mission and with other businesses in order to grow.
Melissa Akopiantz joins the show to discuss how she discovered her formula for success. She is the founder of Nourishing Lab, which aims to help you cherish, cultivate and comfort yourself from the inside out.
One of the toughest markets to thrive in the health coaching space is the male market. Unfortunately men have a tendency to put their health on the backburner and seem to devalue its importance in comparison to our female counterparts. Luckily, we have the guys from the Vital Guide to give us some tips to even the playing field.
Michael DeSanti and Pablo Garcia join the show to share how they were able to succeed in the male market by showing men the value of a healthy lifestyle.
As a health coach starting out, we can easily become overwhelmed with the amount of things that need to be done. It is easy to get paralyzed and not know where to start. The easiest way to resolve this is to simply, keep it simple!
Yamilette "Dr. Yam" Williams, joins the show to share her strategies to start your dream health coaching practice. She also shares her "Goodie Page" with us full of freebies that can help us hone in on our best next steps!
The 2020s will be a HUGE decade for the health coaching industry IF, health coaches get out of their own way. We need to identify and eliminate all of our limiting beliefs so that we can thrive in our businesses and meet the demands of our industry.
Mastin Kipp joins the show to discuss strategies on how health coaches can overcome all of the hidden blocks that keep us stuck and stunt our business growth. Mastin Kipp is an author, entrepreneur and inspirational speaker who Oprah Winfrey recognized as an "up and coming thought leader of the next generation of spiritual thinkers".
Businesses routinely invest in a wide range of areas to improve upon their profits. It is expected that a business spend money on equipment, advertising, accountants, and staffing to create an environment that promotes profitability. Why wouldn’t a health coach practice operate the same way?
Kela Robinson Smith joins the show to discuss how many health coaches mistakenly treat their practices more like a hobby instead of an actual business. Kela is a holistic Fertility and Hormone coach who shares how she grew her 10 person team that enabled her to focus on coaching clients while her team took care of growing her business.
To find out more about Kela's mastermind group that we discussed on this show, click this link for more info!
As Health Coaches embark on the journey of entrepreneurship, one thing that becomes apparent pretty quickly is the realization that we get in our own way more than we’d like. These behaviors range from self-sabotage to analysis paralysis and have negative impacts on our ability to establish a flourishing business.
Midori Verity, founder of MOX Life has coined these behaviors behavioral loops. She joins the show to discuss actionable steps that we can use to break down these patterns and replace them with new patterns designed to take our businesses to another level.
You don't have to be a Kardashian to be an influencer. In fact, you don't have to have a huge number of followers to truly be an influencer. To be a true influencer, health coaches need to use their expertise to get their message out and change lives while making money!
To discuss the steps necessary for this leap, Luana Ribeira joins the show. She shares her proven IMPACT system that takes experts to Influencer status.
EFT (Emotional Freedom Techniques or Tapping) has been utilized as a healing tool that can provide impressive results for physical, emotional, and performance issues. So it comes as no surprise that this technique can help our businesses grow by exposing our limiting beliefs and help us to overcome them.
Jason Winters joins the show to discuss how he used EFT to conquer his money issues and take his coaching business to new heights. Jason is a certified health coach and a certified EFT coach.
Putting profits first seems like a simple concept. Yet many business owners, including health coaches, struggle with what it takes to maximize their bottom lines.
Rocky Lalvani, founder of Richer Soul, joins the show to discuss various techniques to help us keep our income in the black! He shares his system that allows your revenue to flow where it should so you can live the life of your dreams!
As the year closes out, it is always good to look back and reflect on how we have done with our money. We need to maximize our cash flow and make sure that we are creating enough revenue to keep the doors open in our business.
We welcomed back Chris Miles, the "Cash Flow Expert" to the show to give us some tips on how to look at our current financial state. Chris is a leading authority teaching entrepreneurs and professionals how to quickly free up and create cash flow while spending time doing what they love most!
He’s an author and podcast host of the Chris Miles Money Show and has been featured in US News, CNN Money, and EOFire.
Have you ever been to a conference or an event that really transformed your life? Have you ever wondered what goes into creating these events? Did you ever wonder if you would ever be able to host your own transformational event?
We invited Robin Shirley to the show to take a peek behind the scenes on such an undertaking. Robin is the host of the huge Take Back Your Health Conference. She shares her tips on how she's been able to create these events that attract the biggest names in health and wellness and how she balances her work and life.
There's just something about Instagram that I can't seem to wrap my mind around. And speaking to other Health Coaches, I'm not the only one. If we can get a better handle on this platform, our businesses will have a WAY better chance of thriving.
We invited Jo Placencio to the show to share some of her top IG tips. She's the woman behind Peace Love Glam, and has a huge following on Instagram where she shares content centered around fashion, beauty, fitness and spirituality.
If you listen to this show, you are actively seeking ideas on how to create a lasting and lucrative health coaching business. From the beginning, our aim was to profile industry leaders who have made a career in this space and were able to turn their passion for health into profits.
No one I know has been more successful in doing this than Andrea Beaman. She joins the show to share how she has been able to create a thriving health coaching practice that spans nearly 2 decades. She also debuts her upcoming Master Coaching in Action Program.
Most health coaches that I know got into the space because they overcame something in their own lives that made them want to share that experience with the world so that others wouldn't have to go through the same thing. In other words, their personal story is the key to connect with their audience and potential clients. Ken "Spanky" Moskowitz specializes in branding through good storytelling. He is an icon in advertising and copywriting and founder of AdZombies. He joins the show to share how storytelling can transform advertising and how it leads to sales.
I can't tell you how many health coaches come up to me asking for ideas on how to turn their passion for cooking and health coaching into a thriving business. If you are a health coach who has skills in the kitchen and wants to build a booming business, this episode is for you!
Nealy Fischer, aka The Flexible Chef, joins the show to share how she turned her obsession for customizing and healthifying our favorite classic dishes into a huge business and brand. She is also the author of Food You Want for the Life You Crave.
I'm always on the lookout for any way a health coach can get an advantage in their careers. We profile tons of individuals and look for clues on how they've established themselves in their space. A tactic that we haven't discussed on this show yet is the art of Journaling.
To talk about this tool, we invited Mari McCarthy to the show. Mari is the Founder and Chief Empowerment Officer of CreateWriteNow.com, where she shows health-conscious people how to use therapeutic journaling to heal the issues in their tissues and grow and transform their lives.
How many health coaches utilize reviews outside of their websites? At a glance, not many. In a world where we are always looking for goods and services that rate well with people who have used them before, how come health coaches aren't taking advantage of letting the world know how good they are at getting results?
To uncover this untapped area, we invited Josh Kelly to the show. Josh specializes in reputation management and online reviews. He is the Founder and C.E.O. of RevuKangaroo, an online review platform for businesses.
Nobody is interested in having another bill. Bills suck. So when you are selling a service like health coaching, you better be framing it like an investment and not another cost. To show us how to reframe that idea and to share a ton of sales tips, we invited Casey Carroll to the show. Casey specializes in sales and is the Founder of Action Advertising Agency.He also specializes in the power of offline events and helping businesses understand offline event data.
Have you ever looked for a product online and then you see it EVERYWHERE? I mean EVERYWHERE. Every time you log on, no matter what site you are on, that dishwasher is right there!!
Well, it isn't by accident. We are in a world that people who are selling us things are using pixels to be omnipresent.
Sounds confusing? Well we were able to get David Tash, founder of TashRizzo on the show to talk about this marketing strategy and how health coaches can maximize it for their businesses!
I always had a preconceived idea about LinkedIn. I always thought it was just a professional network where you share sort of a virtual resume. Sure I can connect with Health Coaches and other wellness professionals, but can I actually grow my business there?
The answer is a resounding yes! Joe Rizzo joins the show to discuss how LinkedIn is a great place to grow your business especially if your ideal client uses it! Joe is also an advisor to Facebook and an expert in paid advertising, email marketing, and marketing automation.
Time is money. And for many health coaches starting out, there isn't much of either. There's a million things to do to get your practice up and running to a point that you're consistently creating revenue opportunities, yet so many hours in a day.
Robin Alex, founder of Innovate Fast, joins the show to discuss how automation is the key to making your life easier and growing your business at the same time. He shares how useful tools, such as zapier, streamline many of our common day to day tasks.
One of the fastest growing communities in health and wellness are the carnivores. As they continue to grow, health coaching surely will follow as the market dictates.
Chris Donahue is a carnivore keto coach who has entered into this market at the ground level. He joins the show to discuss his journey growing his business and adjusting to the evolution of this emerging market.
Despite so many ways to create content, content is still hard to create. This show has introduced many ways on how to create content, but this episode will introduce us to vlogging.
Vlogging is video blogging/logging and creates tons of content that you can share with your audience in an authentic way.
To give us some tips on vlogging, we invited Dan Thomas to the show. Dan is the host of the podcast, The Dan Thomas Experience, and shares how vlogging is his key to success.
I know tons of health coaches, including myself, who have given up on Facebook Ads. The consensus seemed that it just wasn't working to generate leads or get engagement for the cost.
After my discussion with Adam Sands, it is likely that we are the problem. Not Facebook.
Adam is a Facebook Ads expert who learned the secrets to an effective ad campaign through servicing the roofing industry. He took these tips and now consults all types of businesses on how to scale businesses through Facebook.
While I had many takeaways from my show with Catharine Arnston of EnergyBits, I picked persistence as the main theme.
Catharine spoke about rejection (most notably on Shark Tank), being broke, and building a business while trying to help her sister beat cancer.
Catharine is the founder of Energybits, a company that is helping make algae mainstream in the American market, and promoting algae's health benefits as a superfood.
Have you ever felt like your personal health journey was so unique to you that you were the only one who has gone through it? You’d love to share your story of triumph and develop your practice around it, but could there be a sustainable market of clients who you can build a business around?
Well, as they say, If you build it, they will come.
Stefanie Kleinburd is a Health Coach who specializes in menstrual health and fertility. She’s the cohost of The Flow Down and joins the show to discuss how she was able to reach her target market and create programs and workshops designed to empower women to be their most fertile selves!
Do you feel like you need an injection of creativity into your health coach practice? Is your current business model not attracting your ideal clients because you aren’t standing out in your space? Are you bored with your practice and feel stale or stuck? If the answer is yes, it seems like we need to start implementing “Right Brain Thinking”!
To help us figure out how to use this underutilized resource, we invite Stephanie Staidle, founder of The Right Brain Entrepreneur, to the show. She is a licensed art therapist and business coach who speaks on the necessary fundamentals of building a successful business by way of utilizing cutting edge, neuroscience based techniques.
With so many different things that a health coach can do in regards to their business, a huge obstacle is what to do first. And if anyone out there can help us with this dilemma, it's Katzie Guy-Hamilton.
Katzie is the Director of Food and Beverage of EquinoxFitness and a nationally recognized Pastry Chef, health coach, and creative. She is also the author of Clean Enough and her talents earned her a spot on Season Two of the television cooking competition, Top Chef: Just Desserts.
She joins the show to share some of her top tips on how she juggles the corporate world, health coaching, and book writing.
As health coaches, we aim to get our clients results. The faster the results, the happier the client. Only problem is, health coaches don't readily have access or the ability to run labs that can show us the data outlining the issues.
Kristin Grayce McGary joins the show to discuss some ways health coaches can partner up with doctors and healthcare practitioners who run labs. She also shares details on her signature lab protocol, the Functional Blood Chemistry Analysis.
Even though I love podcasting, there isn't a better way for people to connect and trust your brand better than seeing you on video. Besides, did you know 82% of all online consumer content will be video by 2020? Why? As Kala Philo explains, it all comes down to human nature!
Kala Philo joins the show to discuss why video is exploding all around us and why, as health coaches, we need to IMMEDIATELY jump into video content. Kala is a video coach and founder of Mirror Your Brilliance on Video.
Those who follow this podcast know that I look for all types of people who can help health coaches take their businesses to the next level. At the end of the day, business is business, and someone who can create a thriving business in a niche like hypnotism needs to be listened to.
Jason Linett is a speaker, author, and hypnotist, joins the show to share how he has built several six-figure businesses in a unique market and helps inspire people to think bigger about their success.
His career spans thousands of private clients, and he was recently awarded the title of "Hypnotist of the Year."
Many health coaches find their niche market by overcoming something in their lives that they feel compelled to share with others dealing with similar issues.
Liz Carlile, founder of Motherhood Unstressed, joins the show to discuss how her struggles with being a mother gave her and many other women a voice by sharing her difficulties on a larger scale. She then became a health coach to better serve moms improve their issues with health, stress, and guilt.