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A little trick to help you crush your goals…

On today’s episode Russell talks about setting a big, hairy, audacious goal at the beginning of the year to 3x revenue and how close to that goal he has come and how he plans to achieve it in the next couple of days.

Here are some of the fun things to listen for in this episode:

• What Russell thought when such a big goal was set.
• What some of the Hail Mary passes are that will hopefully help the company achieve the goal before year ends.
• And what the goal for Clickfunnels is next year and how Russell plans to achieve that even bigger goal.

So listen below to hear what kind of Hail Mary passes are being thrown in this last week of the year to help Clickfunnels achieve their goal of make triple the money as last year.

---Transcript---

What’s up everybody? Good morning. I hope you guys are doing awesome. It is so cold here right now in my car. Freezing, I forgot to wear a coat. Dang it. Why do I always do that? Anyway, I hope you guys are doing awesome. I just wanted to share some cool stuff with you guys today because I’m so excited I have not been able to sleep.

I don’t know if you guys have the stripe app on your phone, but last night I was refreshing it every thirty seconds. It’s so fun. I love this game. Seriously, this is the game we get to play, and it is the most insane, fun, cool, exciting, frustrating sometimes, but always rewarding game. So much fun.

I want to tell you guys about something that we are attempting to do right now, which is super crazy and fun. And I want to show you my execution plan because I think it will help you with whatever your execution plans are. Just kind of see how I look at the world and how we’re trying to hit a big goal in a very short, finite period of time.

So basically this is it, I haven’t told publicly anywhere, but for you guys I can tell you because you’re my people, you’re my peeps. So what our goal was last year in Clickfunnels, we wanted to triple our revenue. And that was one of those, what do they call them? BHAG’s. Big, hairy, audacious goals. So it was like, “Let’s triple revenue.” And it was one of those things that I was like, “Yeah, that can happen.” And everyone was like, “yeah, that can happen.” But you never really know, you know what I mean? It wasn’t something that we stressed about everyday like, “What’s the revenue, what’s the revenue?” because I’m a big believer in setting a big goal but not, I don’t want to say not focusing on it, but not…..I don’t want that goal to destroy the customer experience. I want to focus more on how do we serve these people and then that goal will somehow magically appear.

So that was the goal, so we had this thing where we wanted to 3x our revenue, which is a lofty goal. But why not? We might as well do it, we got nothing else happening this year, let’s do it. So that was the goal and we started going towards it. We didn’t really know what or how we were going to do it, but we were just trying a whole bunch of things. You guys probably watched over the last year a lot of the things we tried. We tried this, we tried this. Some things were huge smashing successes, and some things were failures.

So we get to December, this month, the month of the coldness. And I kind of, not that I’ve forgotten about the goal, just hadn’t really looked at it. So I asked Clint who is my accountant, “So where are we at on this goal.” And he told me and I was like, huh. And the number we had to get in December was, we had to make what we normally do, without sharing revenue numbers, we needed to make an extra 1 ½ million dollars on top of what we did the month prior, which was a record setting month for us, to be able to achieve that goal.

We were like, huh. So we basically have to break our best month ever and increase sales by an extra $1.5 million. And it was like, okay, maybe. Then we’re like, December is like the worst possible month to do. In our industry typically December is the worst month. No, that’s not going to work. Anyway, all these doubts and fears, like there’s no way we’re going to make it. Let’s still make that the goal. So I told him, because this is the big thing with goals, if something is in front of your face all the time, you’re more likely to achieve it. When I want to lose weight, I write on the board next to my scale, how much I weigh each day. It’s visible so you see it.

So I said, “okay, every single day, I want you to send how much money we’ve made year to date and then how much money we have to make to hit our goal.” So every morning for the last 27 days or whatever I’ve got an email that says, “Hey, so far we’re at this much for the year. This is how much you have to get to beat your goal.” So it’s like, “Crap, we’ve got that much money. That much money.” So we started doing things and started making us be creative. So we started going and doing it. And if you listen to the podcast, we had a webinar earlier this month that did 800 grand, which is awesome.

And as awesome as that is, it’s like half of what we needed to do in extra new money. So we’re trying different things and doing a bunch of stuff. And then we have Christmas, everyone is taking a week off for Christmas, and this is happening, that’s happening. So what happened, at the beginning of this week, which is the last week of the year, we looked at it and it was like, “okay this is what you have to make.” And looking at it we were like, we have to make an extra half a million dollars on top of still doing all the other revenue we normally do each day. That’s what we have to do. How do we make an extra 100 grand a day every day this week? That’s what we had to figure out how to do.

And it wasn’t 100 grand a week, it’s an extra 100 grand. So much stress. What we did, and this the lesson, is we sat down and said, “okay, we can’t just plan on one thing working. We’ve got to have a couple of different back up plans.” So we had a little meeting and I said, “Okay, we’ve got some Hail Mary passes. We’re going to throw a bunch of Hail Mary’s in the air, and hopefully we’ll catch one or two or three of them. So we came up with 5 Hail Mary passes. You know in my business, it will be different from yours, but we came up with five. One of them was, I had this idea, what if we took a bunch of our old, unreleased content. Funnel related events, and stuff we had never sold and put that in a packet and call it Funnel Immersion, some of you may have seen that.

So we launched that yesterday, and lo and behold the first day, it hasn’t even been…..it’s been like 15 hours and we’ve done more than 100 grand already with that. I was like, “Yes, one Hail Mary pass was caught in the end zone. But we haven’t won yet, so what else can we do?” So I started looking at our database, looking at our people and started segmenting things. So okay, what are the other big opportunities to make big money quick?

One of them is our certification program. So I looked and over the last 12 months there’s been 14,000 people that have registered for our certification webinar. And from that, obviously we don’t have 14,000 customers, so I said, “okay, we’ll take that segment, they’re obviously interested, let’s push them to take action before the end of the year.” So we sent our campaign to these guys to basically say to call in and say, “Hey basically don’t apply. You’ve already applied. Call this number ASAP and we’ll get you in the certification program.”

So we did that and the certification is $10,000, so yesterday we came into the office, with phones ringing off the hook. They’re dialing, interviewing people making sure they’re a good fit for the program. And sales are going up, boom, boom, boom. That Hail Mary pass, we threw it up and so far it’s halfway caught? No, it’s been caught. We still have 3 days of sales on there to figure out how much we’re going to get from that, but there’s another one.

We had one where people keep begging us for years for the option and we always fought against it inside of Clickfunnels, but we decided to make it available just when people log in. So when people logged in this week, actually started yesterday, a thing popped up saying, “Hey, you have a onetime offer. You can get two months for free if you buy yearly right now.” And that was the Hail Mary pass we threw up and it landed. It’s working.

And then our event, we’ve got I think 8 booths, and we haven’t sold any booth space yet, so Dave has been out there calling people like crazy trying to sell booths, and he closed the first one yesterday and he’s got three or four more lined up for today. Anyway, we just had all these different contingency plans, and we all jumped in and started executing them. It was based on looking at all our opportunities and segmenting them out.

Funnel Emersion goes to everyone. Certification goes to people who have raised their hand last year about certification. And everything is kind of like that. Dave’s going out to different affiliate partners, who are the ones who can bring in a lot of sales in a short period of time? So we’re doing deals with them in the next three days trying to get them to push before the end of the year. Just doing a whole bunch of different things, and looking at it now, we’re still three days away, but I think we’re going to make it, which is insane.

It’s so exciting. I’ll let you guys know for sure, if and when we do. But you’ll know if I’m on New Year’s Eve doing a Google Hangout for 22 hours trying to close everybody on buying stuff, then that’s probably why. Just a head’s up, so you guys know on the inside. It’s because we have to reach our goal. We’re so close, we’re going to make it. It’s just exciting.

So that’s fun. Now to take that to next year. We set a big, hairy, audacious goal, a BHAG for next year, to triple revenue again, which is insane. Especially when……it’s one of those things that’s just like, “Huh.” But that’s what it was last year too. I was saying, “Huh, might as well. What else are we going to do.” So this year we said let’s triple it again, which if we do that, would be insane. Goll, it would be insane.

So my question for me and for our team, how are we going to do that? And we’re like, “Huh. Well.” We can’t just come up with one idea, we need a whole bunch of Hail Mary passes and if one or two or three of them hit, we could actually hit that goal.

So we come up with some big Hail Mary passes. One of them is the Book launch, the way we’re executing the book launch, tie the book launch to the infomercial. That’s one huge Hail Mary Pass. We’ve got, I don’t want to ruin all the surprises. We’ve got some cool happening this year. We have four or five Hail Mary Passes, and if one or two, we’ll probably hit two. If two or three of those Hail Mary Passes hit, we’re going to hit it. If they don’t, we don’t. But at least we’ve got like four or five balls up in the air.

I’m not a big football dude, but the best games to watch are the ones where they’re down and they’re throwing these Hail Mary passes and they’ve got four downs til the game’s over, and they’ve got four Hail Mary passes. And it’s like, ready, hike, and everyone sprints, quarterback lobs it in the air as far as he can, boom, drops the ball. Okay, we’ve got 12 seconds left, 3 plays, hike. Lobs it up in the air, lobs it up in the air. And they get four shots to lob this thing in the air and they just gotta catch one. They don’t need four, just one and they win the game.

And that’s how I feel about this a lot of times. Some of us we go into battle, we go into this game and we’re like okay, all our eggs are in the one basket. If this thing works then I’ll be rich. And then when it doesn’t you’re screwed because that was it. You had no other balls in the air. So I like looking at this as like, okay, not so much contingency plans, but if this doesn’t work, then this. No, let’s throw three things in the air. Let’s try this, this, and this and hopefully one of them will hit. And if it does, then it works, if not that sucks. But at least we got three shots at the goal, right. Three is better than one, usually.

I’m not saying by this, create three different businesses, that’s not what I’m saying. I’m saying three different ways to execute on this idea to get her done. Anyway, I hope that helps. I’m freezing. I’m going to go inside and get warm. But appreciate you all. I’ll let you know how we do on the goal. And if you haven’t bought Funnel Immersion yet, go buy it. Help support the cause. Help Clickfunnels triple, it’ll be amazing. Alright, appreciate you all and we’ll talk soon.

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Some interesting things I learned from Dan Kennedy.

In this episode Russell talks about listening to Dan Kennedy talking about wealth attraction and relates some of the ideas and some of his own.

Here are some of the super interesting things you will hear in today’s episode:

• Why money doesn’t care if you are a pastor or a pornographer. Good people don’t automatically make more money.
• Why Russell believes that you should always give away 10% of your money, whether it be to churches or charities or whatever.
• And why some things don’t make sense when you are generous with your money, but you should do it anyway because it works.

So listen below to find out why giving your money away, actually helps you make more money.

---Transcript---

Hey everybody this is Russell, welcome back to Marketing In Your Car. Hope you guys are having a great day. I’m actually backing out of Fred Meyer, just picked up some stuff for the kids. Some milk and eggs that we ran out of. While I was there, I’ve been listening to Dan Kennedy’s Wealth Building Course. Or Wealth Attraction, how to attract wealth into your life, which has been a really interesting, really interesting. I’ve been listening to Dan Kennedy stuff forever. If you look at my, some of you know on my phone, I’ve basically…As we’re moving from the old office to a new office, I’m trying to compress all my courses into….instead of having 8 billion cd’s and DVD’s, which I’ve had in the past, my brother and I are going through and shrinking everything into audio books and then I put them on my phone.

My phone right now has close to a quarter of a million dollars in marketing, sales, and personal development courses on it. If you ever want a ton of cool stuff, steal my phone. Just kidding, don’t steal my phone. So I’ve been going through all the different courses and by far the person I have the most courses from is Dan Kennedy. I think I bought everything he’s ever published ever since the beginning of time. It’s fun, I still go through his stuff and still love it.

So this is his wealth attraction course, which is different than his typical making money and marketing, direct response marketing stuff. So it’s been interesting. A couple of things, that are not new things, but the way he said them just re-sparked my brain and I wanted to share a couple of things with you.

So first one, he’s talking about, we all know this is true, the entrepreneurs out here, that a lot of people think that what causes wealth? Well if I’m smarter, or work harder, or am a better person. But those things don’t necessarily create wealth. There’s people that are, you can keep trying to become a better person, but the laws of the universe or whatever don’t give you more wealth because of that. And one thing he said that was kind of profound, he said, “Wealth does not care if you are a pastor or a pornographer.” That’s not…the pastor’s not going to make more money than the pornographer. Money does not care, money is paper. It has not soul, it’s just a thing and that’s what it is.

So we have to understand that because a lot of people try to make more money by becoming a better person. I’m not saying we shouldn’t become a better person, and you definitely should not be a pornographer. Let me step that back really quick. Just caveat that, lest you think that I’m condoning that by any stretch of the imagination. But it’s interesting if you think about that. Money is indifferent.

A lot of times we’re trying to get more money or more wealth and things like that and we’re focusing on things that do not have a direct correlation with more wealth, which is interesting. We start talking like, what are the laws of money that actually cause you to get some, get more and get a lot of it. And you think about it, it’s interesting, again if you rewind back  who knows, a couple of hundred thousand years ago, a hundred years, a thousand years, whatever it is. Money was barter. So I’ve got a chicken that lays a bunch of eggs, my buddy’s got a cow that has milk. He needs milk more than I need eggs, I’ve got a ton of eggs and visa versa so we trade. I value, because I have so many eggs, these eggs mean less to me than that milk. And because you’ve got so much milk that milk means less than these eggs.

Because of that we both look at it, and the cool thing he talked about in the course, money is not a zero sum game. One person wins and someone else gets screwed. Kind of like, I guess I don’t know, I don’t do stocks. But I think the stock market is that way, right? For someone to win, someone else has to lose. With money, the exchange doesn’t work that way. It’s both people can win on both sides of the transaction. So how do you actually make money? How do you get wealth? It’s coming down to creating something that is more valuable to somebody else than the money that they’re holding. And that’s it. That’s the laws of wealth.

How do you create something that’s more valuable to somebody else than the money they have in their pocket? If you can create something that’s more valuable then they will give you that in exchange. That’s it, that’s the magic. That is how you create money. Boom. It’s really that simple. Has nothing to do with you becoming a better person, or working harder. Nothing. It all has to do with you having something that provides more value to that person than the money that’s in your pocket and if so, they’ll trade you.

And if you can create something, that’s the power of the internet and the power of digital products and software and all these cool things, you can create it once and then sell it over and over again. That’s how you become wealthy rapidly. So I thought that was kind of interesting. I think all of us, on top of us trying to focus and become better people, it’s understanding the science behind money.

What is it that gets people to have more perceived value in that thing you’re trying to sell? How do you actually create an amazing product that is more valuable to people? How do you position it, sell it, get in front of those people who would devalue it? Because not everyone is going to value it the same way. I value a cryosauna at my house really, really high because I love it. But you probably think I’m insane. In fact, most of you are probably rolling your eyes every time I talk about it. But for me it was more valuable than the money, so it was a logical transaction for me.

So that was interesting and I think something we should all think about. Keep focusing on being good people though, because that’s really important too. The next part of the course he’s been going through, which is fascinating coming from Dan Kennedy because Dan’s very much like a direct response. You put an X here and this comes back, this is the return on your investment, blah, blah. And he’s talking this whole section about giving. He’s like, “The math makes no logical sense to the engineers and it works. All you do is give 10% away, give it away.”

Which is funny because if you look at church, it’s a tithe. 10% the Lord says that we should pay a tithe. So Kennedy is saying the same thing, give 10% of your money away. And if you do that more money will magically appear. It doesn’t make any sense, the math doesn’t make any sense. Try it for a month, you’ll never go back. Do it often, what you should do, he said that every time he goes on a trip he takes a 100 dollars and breaks it down to 10 dollar bills and over tips every single person. “I just want to give away money as often as possible, because when I do, it multiplies. I don’t know how it works, doesn’t make any sense, but it does.”

And it’s cool for those who are Christian, or I don’t know, the other religions that everyone believes, but it’s a very biblical thing. That the Lord has promised that if you pay tithing, if you give, he will open up a window. He will dump so many blessings on you that you can’t even handle it. And as I’m listening to Dan Kennedy, this guy who is very, not a spiritual person by any stretch of the imagination, but sharing these things, I think it’s the most fascinating thing in the world.

I remember studying under Matt Furey for a long time, I got a bunch of Matt Furey courses. And Matt is a lot more on the woo woo side of things, so I would expect it more from him, but one thing he said to me that had a huge impact on myself, he said, “The size of the whole that you give through, Will be equal to the size of the whole you received through.” So if you’re really stingy with your money and really stingy giving it away, and sharing and helping, your ability to receive money will shrink as well.

We just finished Christmas, but it’s Christmastime, and I think it’s a really profound thing. Not that we should be looking at this like, I need a positive ROI, I’m going to give money away for a positive ROI, but it works that way. It’s weird. It’s one of those things that you don’t have to understand it, and don’t have to do it for that reason, but if you do it, you will get those benefits. In fact, in the scriptures it even says, The Lord says, test me. Try it out, see if you don’t get back more blessings by doing this thing. And I don’t care if it’s…I pay my tithing through a very official, through my church, a very official form, and some people don’t, they just give it away and I don’t think it really matters, it’s a concept of giving.

Like I said, Matt Furey said, “The size of the whole you give from will be equal to the size of the whole you receive from.” And I think it’s interesting as I’m learning Wealth Attraction from Dan Kennedy, that he would spend probably 30 minutes just on that topic of giving money away. He started sharing tons of stories about people who gave money away who….And typically, when people give money away, it’s usually out of guilt. They see other people giving and they’re like, oh I feel like I have to give. It’s not that, it’s the opposite. You budget 10% of your money to go towards giving, and then you just give it away. It could be tipping people, paying through churches, it doesn’t really matter. Giving, that service of you sharing, that somehow magically, doesn’t make sense how it works, but it works.

And it was interesting to hear that from Dan Kennedy. So anyway, there’s some wealth building to share with you guys that are kind of cool, I thought. One being that money doesn’t care who you are and it’s all about creating things of so much value that people will trade you for their money. And understanding that that’s the law, the science, the laws of how you make money. And that becomes your focus. How do I make this better? How do I make this better? How do I get to more people? How do I get to the right people, people who actually want this thing? That’s how you make money. That’s really the core of it.

And then understanding also, that as you are making money to be sure to give because first off, it’s the right thing to do and that will help you with the whole “I want to become a better person” Thing we talked about earlier. But second off, if you’re looking for a positive ROI, there’s no other place you can get a better one that doesn’t make any logical sense. So just do it.

I had a friend, this is kind of funny, back in high school. One of my wrestling buddies. And he was a super cool guy, one of my best, closest friends through wrestling, but he was definitely not on the religious, spiritual side of things. He never went to church, he never followed any of what you may call a commandment or rule or anything. But it was interesting, one day we were cutting weight and we were just, when you’re cutting weight in wrestling, you’re losing ten, fifteen, twenty pounds a week and you’re miserable and tired. So the guy you cut weight with you just tell stories and talk a lot and it’s how you get through the pain of it.

We are sitting there cutting weight and he told me one time he said, “Yeah, I pay tithing.” And I was like, “you do not.” He’s like, “I really do. I have my dad, he takes 10% of my money and gives it to the church each week.” And I was like, “Why would you do it. You don’t believe anything.” And he’s like, “No, I believe that.” And I’m like, “What do you mean?” and he’s like, “I don’t know how it works, makes no sense, but every time I do it, I make more money. So I just do  it.” I was like, “Are you serious? You don’t even have any belief or faith. All you know is that principle works, therefore you are giving 10% of your money away and it just magically works?” and he’s like, “yeah, I don’t know how it works, it just works.”

That always stuck with me. How cool of a thing that was. So anyway, I wanted to share that with you guys. I hope that helps. I’m home, my wife just walked out and looked at me like, “Why are you sitting in the garage talking on your phone? You should be bringing the groceries in.” So I’m going to go. Appreciate you all, have a great day and I’ll talk to you guys soon.

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A powerful tool to use in your storytelling.

On today’s special Christmas, hot tub edition of Marketing In Your Car, Russell and his son Dallin talk about contrast and why it makes life and business better.

Here are some fun things you will hear in this episode:

• Why the contrast of being in 102 degree hot tub makes the freezing cold temperature outside more fun.
• Why we should look for contrast in all areas of life including food, relationships, and business.
• And what Russell’s Christmas tradition involving Marshmallow Matey’s is.

So listen below to hear Russell and Dallin’s thoughts on why contrast in your life makes it more interesting.

---Transcript---

Hey everyone, this is Russell Brunson, welcome to Marketing In Your Hot Tub. It is actually Christmas night and I’m in the hot tub right now. We just had all the kids in here, but all of them have left except for Dallin is the last remaining hot tuber, how you doing bud?

Dallin: Good.

Russell: So Dallin, if you guys saw Funnel Friday’s this week, was on Funnel Fridays and he actually built a funnel. What was the funnel about that you built?

Dallin: Snow balls. Rocks snow balls.

Russell: Yeah, Jim Edwards built a script to throw snowballs with putting rocks in the snowballs, evil snowballs huh?

Dallin: Yeah, evil. You don’t want to mess with it.

Russell: But it was pretty good right? You built the funnel in about 15 minutes.

Dallin: Yeah, it was supposed to be 30 but I got under pressure.

Russell: Normally people get 30 minutes but I gave Dallin 15 because I knew he could do it.  And he did, the funnel was amazing. It was pretty good.

Dallin: I’m really good at it.

Russell: So if any of you guys are wondering or want to see that, go to Funnelfridays.com and look at the Christmas special and you’ll meet most of my kids, were on that episodes except I don’t think Norah came in.

Dallin: Yeah, but Bowen didn’t come in.

Russell: Oh yeah, Bowen didn’t come but most of my kids are on there, so if you want to meet them go to funnelfridays.com. But tonight I have a really special message. So that’s what I wanted to talk to you guys about today. The topic I’m talking about is a thing called contrast. So I’m telling you this while we are sitting in the hot tub, it’s 7:54 pm Christmas night. We had a great Christmas day today and now we’re outside and it’s dark and cold, there’s snow, there’s about ten inches of snow. In fact, yesterday we were out in….we bought this four wheeler rhino thing.

Dallin: That’s awesome. It’s like a snow thing that picks up snow.

Russell: Yeah, it has a snow plow on the front of it, and we hook tubes to the back and pulled the kids around the yard for….it was really fun.

Dallin: Now I know how to drive a car.

Russell: What? Don’t talk about that. So it’s really, really cold and then we jumped in the hot tub and it’s like 102 degrees and it’s really hot. So the kids, would be getting in the hot tub and then they’d jump out into the snow and do snow angels and they’re screaming because it’s so cold and they dive back in and they’re screaming because it’s so hot. And back and forth and back and forth. And what’s cool if you think about that, what’s making this experience really fun is the contrast.

And I started thinking about other things where contrast is the key. And I really think that happiness in life is tied to contrast. We had a church Christmas party and they decided to have Collette and I be in charge of it. So we had the chance to throw a party for 500 people and one of the ideas that came out of it, one of the guys on our committee, he had an idea. He’s like, “We should do a hot chocolate bar.” And I was like, “Oh that would be awesome.” So we had this huge hot chocolate bar, we boiled I don’t know, thirty gallons of hot chocolate.

Dallin: With a lot of good candy.

Russell: We had tons of toppings like York Peppermint patties, cinnamon bears, marshmallows…

Dallin: And then my favorite flavor ran out right when they came in.

Russell: So we had a whole bunch of stuff, and the point of this story, we had a huge hot chocolate bar, which was good, but what made it great was the contrast. We had an ice cream scooper scooping a bunch of ice cream into the hot chocolate. So we have this hot, hot chocolate with cold ice cream and the contrast is what made it magic.

You go like that with most foods. If you go to a restaurant and you get sweet and sour sauce, you get sweet and sour is the contrast, that’s why it’s interesting. A lot of foods are that way. They have two…..for Christmas somebody may have sent me a bag of this and may have eaten the whole thing by myself. It was a bag of chocolate covered pretzels. The chocolate is sweet and the pretzels are salty. So it’s salty, sweet and the contrast is what made it interesting.

Dallin: Dad, not cool to tell that in front of your kid.

Russell: You want to eat it now? But you think about most parts of life, the relationships I have with people that are the most fun are not where they’re like me. I do have a lot of fun with a lot of entrepreneurs that are just like me, but even within that there’s a lot of contrast.

There’s contrast within my family, contrast within my beliefs, contrast within ideas. And that’s what makes things interesting. Is the contrast. From food, from relationships, from all these kind of things. What I want to talk about today, a lot of people probably don’t know this, but it’s also the key to good story telling.

Dallin: And cars, and hot tubs.

Russell: To hot tubs and cars? It’s the key to good story telling, it’s the key to good selling.

Dallin: That’s compare and contrast. Boom.

Russell: Okay, boom. Dallin’s comparing contrasted. He compared a car and a hot tub. Did you contrast them?

Dallin: No, not really.

Russell: Okay, so let me explain this. So when telling a story it’s the contrast that makes the story interesting. So from a higher level view it’s like, you tell a story, “first I was broke, then I was rich.” That was the contrast. “first I was fat, then I got skinny. First I was sad, then I became happy.” That contrast is what makes the story interesting. That’s from an overarching story level. That’s kind of the arch that people normally go on.

Dallin: It’s like with the cereal I had this morning too.

Russell: Dallin wants to throw things completely off topic. Okay Dallin, let me finish this story and then you can tell about cereal okay?

So then it’s also from a macro level, the micro level is the same thing when you’re telling stories. You get down to the actual pieces of the story, it’s also the contrast. You dig down and as you’re telling the details, the contrast in the details is what’s interesting as well. So it’s like, right now if I were telling the story, we’re sitting in the hot tub and part of our body was so hot because it’s 102, 103 degrees. It’s really warm, but my head and neck is above water and when the wind hits you it’s bitter cold. And it cuts you, it cuts you down even into the water because it’s so cold, but then the water is so warm that it pushes that heat back up. So I’m telling the contrast of the cold and the hot, which makes it intriguing, makes it interesting.

So when you’re describing each of the individual pieces of the story there’s contrast in all of them. You’re writing emails, there should be contrast in your emails. As you’re talking about things, “I was this and I became this. I felt this, but then this happened.” There’s a scripture that all my Mormon friends would now about where Lehi in the beginning of the Book of Mormon, he talks about how there’s got to be opposite in all things. If it wasn’t for the dark you wouldn’t know ….if it wasn’t for evil you wouldn’t know good. There’s a reason why there’s contrast. Without sadness you can’t have happiness. Without that contrast you can’t know happiness until you’ve had sadness. You can’t know joy until you’ve had pain. You can’t do what’s right unless you know what’s wrong.

Dallin: Wrong.

Russsell: Yeah, Dallin’s getting it. Hopefully everyone’s catching on at the same time. But it’s that contrast in all things in life. That’s what makes life interesting, is that contrast.

Dallin: Sad, happy. Bad, good. Loving it, hating it.

Russell: What other contrasts you got?

Dallin:  Ellie and school.

Russell: Ellie and school? Ellie’s is his sister, and school? Okay.

Dallin: They’re really far contrasts.

Russell: Ellie and school are contrasts. But you think about it you guys. It’s interesting because that’s the key. Depends on how you look at it. If you look at it like, I’m going to eat something, let me make some contrasts. I’m going to tell a story, I’m going to sell something. I’m going to write an email to…

Dallin: Billy Bob Joe.

Russell: What?

Dallin: Billy Bob Joe.

Russell: Who’s Billy Bob Joe?

Dallin: You’re sending an email to Billy Bob Joe.

Russell: Okay…..Alright, that makes no sense, but whatever. So I hope that, amongst the random thoughts, I hope you guys got some value from tonight. From the contrast of sitting in the hot tub while the cold is on my, blowing against my skin and kind of freezing up top.

Dallin: That’s why it’s cold, hot tub. Car, contrast.

Russell: Yes, alright Dal, you want to tell the story from breakfast this morning?

Dallin: Yeah, sure.

Russell: Alright, tell it loud so you can all hear.

Dallin: So our dad took a huge bowl, one that we use to make cookies and stuff.

Russell: A big salad bowl.

Dallin: Yeah. For Christmas he got a big Lucky Charm thing…

Russell: it was Marshmallow Matey’s. It’s the generic Malt-O-Meal knock off version of Lucky Charms. Speaking of, real quick of Lucky Charms, the reason why it’s so good is the contrast. There’s the oats that are not sweet and the marshmallows that are sweet, that’s why it’s so good.

Dallin: Yeah, but our dad dumped it all in and filled the whole bowl up, which he didn’t use a normal cereal bowl.

Russell: The whole salad bowl of Marshmallow Matey’s.

Dallin: And he ate all the oats first and then he sugared up with all the marshmallows.

Russell: So this is my brothers and sisters have done our whole lives. So Santa brings us sugar cereal, we always used to get Marshmallow Matey’s because it’s twice the size of Lucky Charms, because you get a big old Marshmallow Matey’s bag.  So I would fill a salad bowl full.

Dallin:  I wish I did it this morning too.

Russell:  You can do it, I got leftovers.

Dallin:  Tomorrow morning I’m going to use a big salad bowl.

Russell: And we do it so the rule is you can’t eat a single marshmallow until all the oats are gone.

Dallin: Unless we accidently eat one.

Russell: No, if you accidently, you have to spit it back out.

Dallin: What the…?

Russell: Yep.

Dallin: But what if you don’t know it’s in there.

Russell: Yeah, I guess you don’t know. But you should know. You have to be really careful, it take’s probably 20 or 30 minutes. I Snapchatted me doing it. But then I ate the whole thing, so when you’re done with it though, you’ve got this whole bowl of marshmallows and the marshmallows are oozing into the milk. So the milk’s like syrup as well. So at the end you drink the marshmallow syrup milk and it’s the reward for sacrificing 30 minutes of your life to something that’s completely ridiculous.

Dallin: Oh yeah, so tell them about the mission companion thing.

Russell: So I went on a mission for the Mormon church, I was in New Jersey and Santa Claus knew how to get Marshmallow Matey’s up to New Jersey. So Christmas morning I pull the huge salad bowl out, it’s tradition you have to do it. So I was eating it and it took like an hour…. Dallin’s dying over here. My companion, after a half an hour is like, “Elder Brunson, you gotta stop. I can’t handle the noise of you eating every little piece of cereal. Get out of this room.” Poor guy. He probably hates me for that.

Ooh, Dallin. Feel my hair it’s frozen hard as a rock.

Dallin: yeah, that’s why I was grabbing it.

Russell: So I have one more story for you guys about contrast. Actually it has nothing to do with contrast, but it’s a cool story. When I was a kid we went on a family reunion up somewhere for winter time and it was like this. We went to a hot tub, and we walked from the hot tub back to our condo and it was freezing. And my cousin, Juliana, her hair froze. And she grabbed it, bent it and it snapped her hair off, broke her hair.

Dallin: And she didn’t even feel a thing.

Russell: Which is crazy. So I wonder if I could give myself a haircut right now?

Dallin: Oh, hi Norah. Or Aiden.

Russell: Oh, there’s the kids. Oh man. I think we’re going to have to end the hot tub party while everyone else is having fun inside without us. Aiden is in his ninja turtle outfit, driving Norah’s new scooter.

Anyway, appreciate you guys for listening. Hopefully you got some value out of today. Remember contrast in all things. It’s the spice of life, makes it interesting, builds….

Dallin: And funniness.

Russell: And funniness, it builds your relationships.

Dallin: And Billy Bob Joe.

Russell: and Billy Bob Joe.  Helps you sell things.

Dallin: And cars.

Russell: Helps you eat better.

Dallin: And hot tubs. And Lucky Charms.

Russell: Alright, we’re going to go. Peace out everybody, thanks so much for everything. Talk to you soon.

Dallin: And microphones.

Russell: What? Bye.

Dallin: And everything. And snow. And Norah.

View Details

Cool trick to help entrepreneurs get the stuff done that they don’t like to do.

On today’s episode Russell talks about taking personality tests and finding out valuable information about himself and his wife. He goes on to share what he learned about himself and how he’s using it to keep himself motivated to complete tasks.

Here are some of the fun things you will hear in this episode:

• What is one of the big differences in his and his wife’s personality, and how knowing that helped with communication between them.
• What he learned about his own personality and how he can use it to stay motivated.
• And find out how long Russell drove an unregistered car because he didn’t want to go to the DMV.

So listen below to find out what kind of personality Russell has and how knowing will help him with his business.

---Transcript---

Hey everyone, good morning. I hope you guys are doing awesome today. I’m out driving in a winter wonderland, which is really cool except for the fact that the sun shines off the white snow and it’s totally blinding me, it’s killing me.

So I’m excited for a couple of reasons. One is we are super close to launching our Marketing In Your Car Free MP3 player. I know you’ve been hearing it on the outro for a little while. I thought it was going to be shipped here from China faster than it was, and it took forever and now we have it sitting in a warehouse and I haven’t had a chance to write the video, but soon.

In fact, I think the first week in January we’re going to launch it. So it’ll be a free mp3 player with the first 250 episodes. If we do this it’s going to bring a lot more of our friends and family into the Marketing In Your Car fold, which I’m excited for. I did a podcast a little while ago talking about the strategy behind what we’re going to do and now we’re actually doing that. So it’s going to be kind of cool to see that and hopefully grow our member base substantially and get more people listening while they’re in their car. So it’ll be cool.

Now what I want to share with you guys today, I had a really cool Voxer conversation back and forth with Dana Derricks, which is one of our inner circle members, about a concept. I thought it was super cool and I just wanted to share it with you guys, because I think it’s important. He messaged me saying, “As I’m getting more and more successful and I see you, how do you justify doing something? How do you justify going to the DMV? How do you justify going and getting a haircut? Because the opportunity cost of your time is so much higher. You go get a haircut, you’re driving there, driving back, an hour of your time. If you were to pay a client that, you would have charged them $10 grand for that hour or $5 grand, or whatever that is. Instead you’re doing this whole thing. It’s way cheaper to pay someone to come to your house and cut your hair while you’re working so you don’t have to slow down.” Or if the pool breaks down you gotta go home and sit by the pool for two hours waiting for the pool guy to come and fix it. How do you justify those kind of things?

And I was like, that’s interesting and I started thinking about that from my point of view and it’s funny, recently I’ve been doing all these cool personality tests to learn more about myself, which I recommend for everybody. I did the 16 personality for my wife and for me. We got some crazy cool insights from that. One of them, I’ll just share with you guys to hopefully give you an idea of the kind of gems and gold you can find through here.

One of my wife and I’s frustrations we have with each other is a lot of times I’ll say something like, “Hey, what do you think about this?” and she’ll be like, “I don’t know.” And she always goes straight to I don’t know, and it used to drive me crazy. You gotta think about it for a little bit. And when she did the 16 personality tests, one of her personality traits was, there’s one like how we do things based on more thinking or more feeling.

And James Friel, who was out here with us doing the Trello stuff with us the other day, he had us take this personality test. And my wife’s was very much like, she makes decisions based on feeling not on thinking. So it was 80% was feeling and he had kind of a similar situation, except he’s flipped, he’s thinking not feeling. And he said that Yada, his girlfriend, when she’d say, “What do you feel like having for dinner.” He’d be like, “I don’t know, I don’t feel anything for dinner.” And she’d be like, “What do you think you want for dinner?” he’d be like, “I want this.”

For him, if he said thinking vs feeling, it would automatically just, his brain could comprehend that. Then he could think exactly what he wanted to think. It was hard for him with “What do you feel like for dinner?” “I don’t feel anything for dinner. I don’t know.” So my wife is the opposite. So the other night I said something like, “What do you think about this?” and she’s like, “I don’t know.” And I was like wait, “What do you feel like, how does that make you feel?” and it opened up this huge conversation. This little tweak and it was huge. So there’s buried gold in these personality tests.

16 Personalities is cool. The other cool one is the Disc Profile. So Mandy on our team does a whole bunch of really cool things for the inner circle members, she’s one of the….me and her kind of coach inner circle. She does more personal development standpoint, I do the marketing standpoint. Together we’re a super cool ninja team that make people even more amazing than they already are, if that’s possible. But Mandy makes everyone take a Disk Profile. When I took mine one thing she told me that’s in there is basically I’m a big believer, or I have to have a positive ROI on things or else I don’t want to do them.

I started thinking about that and I’m like, that’s kind of true. If I don’t see an ROI on something, it drives me crazy and I can’t do it. From a religious standpoint, honestly why I struggle reading scriptures and things like that, because I’m reading it, but what’s the point of it? So for me, I’m building in these forced ROI things for me to do what I need to do. For example, and this is more the churchy side, because it illustrates it really well for me.

For example, when I speak at church, and I have to prepare that week, I’ll focus on reading, I’ll enjoy it so much, studying and get ready because I know that at the end of it I’ve got to give this presentation, so there’s this ROI. The reason I’m doing this is so I can give a really good presentation at the end. Now obviously I don’t speak every week at church, the way Mormon church works, you speak once every 5 years and everyone gets a chance. So it’s like, alright 5 years from now, I’m going to get speaking opportunities, that’s not going to work. So what I’m starting to do is I’m working on launching my own podcast where basically I will throughout the week study and learn and I’ll be creating a talk and I’ll give that on the podcast and that’ll be my ROI. That’s what I’ll be looking forward to. I’ll be working because I have to have this thing for the podcast. Now there’s an ROI, now I can justify in my brain, why you do this or that. Things like that.

Anyway, that’s just an example. But everything in my life. What’s the ROI? As Dana asked me that, I started telling him, “you know, for me, first off, it’s hard. I got a new car and I was supposed to go to the DMV. I didn’t for two years, I just drove around with plates that didn’t work. Me going to the DMV opportunity cost was so….there was no ROI, it was useless.” One of the ways it’s useful is if I get pulled over. I’m just not going to get pulled over. And I didn’t for two years. Finally someone on my team forced me to go. They took me there and forced me to sit down and I got it done. But it was two years of driving without whatever the DMV’s supposed to give you.

The pool example, I kind of told him, “Well you know if the pool, for me to go sit and wait for the pool guy for two hours, it’s going to drive me nuts. There’s no positive ROI other than the pool works. So for me it’s like, what’s the benefit for my wife and kids? What’s the ROI for them?  Oh here you go,  I have a chance to spend two hours with them. I’m going to sit there and whatever that is. But that’s an ROI, it’s not fixing the pool, it’s the time with my kids. And as soon as I can justify that and make that, then I’m like, cool I can do this because this is the ROI for me and my brain.”

And I never thought about the hair cutting thing, I’m actually getting my hair cut today, so I thought that was kind of funny. It is kind of a waste of an hour of my day. Just to go get my hair cut, I should pay my girl to come here and cut my hair while I’m working on the treadmill or something, I don’t know. It would be kind of funny.

Anyway, I just thought it was interesting. For you guys, as entrepreneurs probably a lot of your brain works similar to mine, where you need that positive ROI. So sometimes when you’re struggling to get something done, at least for me, it’s because I can’t see that. So I have to associate what is the ROI that I’ll get from this. If it’s something I’m excited by I can go do it and I can conquer it. That’s why this book that I’ve been killing myself to get it done, I know the ROI on the other side of it, is the only thing that keeps me moving. Because there is so much pain associated with writing a book for me. But I know in my mind what the ROI is. From a financial, from a transformational, all the things that I care about and why I’m doing it. I see that ROI and it’s what drives me to keep moving forward.

Anyway, I just wanted to share that with you guys today because I thought it was important and hopefully you guys can start attaching ROI’s to things that you’re struggling with. And I think if you do that it’s going to give you the motivation that you need to get those things done. So there you go. With that said, take some personality tests cause that’s cool too. Alright, appreciate you all. Have an amazing day and I’ll talk to you guys soon.

View Details

I apologize in advance, but on this one I get a liiiiiittle bit violent.

On this episode Russell talks about reading the Amazon reviews of his first book and getting angry about the few negative reviews and relates it to an experience he had during his wrestling days.

Here are some of the other interesting things to listen for in today’s episode:

• Why Russell chose to read the Amazon reviews of his first book.
• How being angry at the negative reviews made him want to do something he did to a fellow wrestler years earlier.
• And why the human race is too high maintenance these days and why we need to stop complaining.

So listen below to find out what one and two star reviews have to do with wrestling.

---Transcript---

What’s up everybody, this is Russell. I hope you guys are doing awesome today. I am leaving my house for the first time and it’s almost 4:00. I’m actually leaving my house and heading over to my buddies gym because I’m going to do something that nobody wants to do. It’s going to force me to be accountable to myself and to other people. I’m going to get fat rolls pinched; it’s called a pinch test.

He pinches me and says, “Russell, this is your body fat percentage.” And as much as I do not want to know that, because I assume in my mind it’s 7% like I was back when I was wrestling, when I find out that I’m probably at 20, 21, 22 I gotta admit I’m gonna cry a little bit. But then I’ll at least have a standard to know where I’m at and then I’ll have something to work against.

A lot of us I think, our biggest problem in life is we just are winging it. We’re like, “I feel like I’m doing good. I don’t know.” But we don’t have something to measure it against. Not gonna lie, I’m one of those people. In fact, that’s probably why it’s easier to cheat a lot of the time. Whether you’re cheating on eating or exercise or whatever. You’re like, “I’m not really measuring against anything, so I have no idea if I’m getting better or worse, therefore I might as well just eat this candy, because who really knows.” So this is gonna hold me accountable.

I’m gonna do this right now, then I’m going to party it up all through Christmas vacation and then on Monday, the day after Christmas it begins. And I’m gonna be strict and it’s gonna be awesome. So that’s kind of my game plan of what I’m doing right now.

But the reason I’m leaving today at 4:00 is because I’m in book writing mode. I literally, if you saw me right now, you would laugh. I look like a hermit, I have not shaved, I’m in my sweats/jammies. I’ve been in my room just writing, writing, writing and I got three chapters done today which is a lot of work, but it’s turning out awesome, which means I probably have 5 left and I’ll be done with this book. We’ll have it over to the editors, actually the editors’ editing while I’m writing. I finish a chapter and send it to the editor, because I’m not gonna lie, way beyond my deadline. I had to be extra to be like, “Hey do you mind just doing this weirdly, as I get them done.” So I sent her three chapters today and keep on moving forward.

Hopefully I can get two more done tonight, that’s my goal. Then I get out of being grounded. I’m literally grounded. I told my kids….they’re like, “Dad, why aren’t you going to your office.” “Because I’m grounded. I’m not allowed to leave. Too many friends at the office, they just talk. I have to be in this room locked down.” So that’s what I’ve been doing. It’s funny, as I’m writing this book, and one thing that inspires me to write this book is the response I got with the first book. How many people have told me so many good things? People, even my peer and mentors.

I was so scared for some of friends to read my book. In fact, the person I was most scared of to read my book was, Rich Schefren, someone I totally look up to and respect. He’s probably read more marketing books than anyone on Earth. In fact, if you Google Rich Schefren, book reading process….you will see a dude who is insane. He has a video on YouTube, 20 minutes long, totally worth the watch, but basically he reads the book and speed highlights it all. Then he goes and cuts the binding off the book. After the binding is done, he scans the book and sends it to the Philippians and the Filipinos’ go and transcribe the highlighted portion because that’s the only portion that he cares about.

From there they make this other book file that he takes that book file and puts it on his iPad, and he’s done that for the last ten years. So he’s got like 50 thousand books like that. Then what he’ll do, in the morning he’ll be like, “Hey, I’m going to be giving a presentation on sales today. What are the top 10 sales books in the world. The top 20, top 50 sales books. So then he’ll go and pull his notes from the top 50 sales books, load them into his iPad and then reads it in ten times speed. He’ll sit there on his treadmill for an hour or more in the morning and re-read the 25 top sales books in the history of the world, that morning. At two or three times, and then he goes out and knows everything on earth about sales. It’s the coolest thing ever.

I wish I could just hang out with Rich for a week and do that. It would be so cool. But I can’t because I just am not that structured, but I wish I was. I remember when I sent him my book, actually I didn’t send him one. I sent it to a bunch of my friends and I specifically didn’t send it to Rich because I was like, he’s gonna read this and he might not like it. He’s read everything so I was so scared. So I saw him a couple of months later at a Traffic Conversion event before we launched the book. He’s like, “Everyone keeps talking about your book. I want to get a copy.” I’m like, “I’m scared of you reading it, not gonna lie. If you don’t like it I’m gonna be crushed.” So he’s like, “Give me the book.” So I gave it to him and he read it on his flight home and he loved it, which was cool. He sent me a cool video of him in a smoke lounge talking about it and it was, for me, validation from my peers that I did something good. Which for me, is harder.

I assume my customers will like my stuff, but a lot of times my peers…it’s scares me because I want them to like me. We all have the same fears. We want to be liked, and I want them to like me. So that was the big thing. And then I put it out there and people liked it and it transformed people’s lives, which is cool. So cool. It just makes me so happy. So today I was like to give me motivation to keep reading, I’m going to go to Amazon and look at my reviews and read it. And it’s like 4.9 stars or whatever. I’m like, “yeah, everybody loves me.” And I’m reading them all. And there’s a little graph, it’s like 5 stars, 4 stars, 3 stars, 2 stars, 1 star.

And there was a little percentage that clicked on 1 star. I was like, “What? Who doesn’t like my book?” So I clicked on the 1 star and it went there and I was like, these people, I’m glad that Amazon doesn’t give you their address because I’d be in the car and drive to their house. People were like, “That book was a 250 page sales pitch.” I’m like, are you kidding me? Literally there is a page and a half in the very back where I mention Clickfunnels, that’s it. This is…..I’ve read books that are 150, 200 page sales pitches. This was not, in fact I specifically I don’t want this to be a sales pitch. I’m going to write an amazing book and hopefully if I’ve earned it after 250 pages I can mention one cool thing I do in a page and a half.

And all the thing I was mentioning was, “by the way, these funnels I’m talking about, you can do it really easily in Clickfunnels, you should go get an account for free.” I saw a couple of those, people who were like, “This book is full of fluff.” I’m like, “Fluff? Are you kidding me? That was twelve years of my life, reading over a quarter of a million dollars in books and courses. And then breaking them down and putting them into an actual, logical step by step system. The time it took me to write that book, was ten years of trial and error and like a year of writing to give this book to you. And it was like, it was all fluff. I wanted to just jump at that person. If they were in my wrestling room right now, it would be…..

Okay I probably shouldn’t tell this story, some of you guys will lose respect for me. But it must be told because this is what would happen to the person had they been here with me. So there was this guy that used to wrestle with us and he was unfortunately a good wrestler. In fact, he beat me one time and I can’t stand that guy and I won’t mention his name, but for those of you guys who are in my wrestling world, his initials are WW. So I’ll leave that for the few people who will know what I’m talking about. So he was this guy, super annoying wrestler. Nobody liked him. But unfortunately he was kind of good so he beat people.

Like I was saying, he beat me once in a Greco match where I was cutting weight and it was just a fluke, but he beat me. And then I beat him like a little girl every time after that, including in college when I had a chance to beat him. I was wrestling in a college match, he was in a different college and I started wrestling him and in the first period he went and did a two on one arm bar on me on our feet…..what’s it called? Baseball grip, he hid my hand under his stomach so the ref couldn’t see and started trying to break my wrist, pushing my wrist in towards me.

So I reached back and punched him in the head and shoved him off, to get him off my wrist. He was literally trying to break my wrist. The ref’s like, “Whoa, what are you doing? You can’t punch him in the head.” I’m like, “He’s trying to break my wrist.” So then I went ape on this dude, I ended up in that period getting up by 14 points and then I pinned him because I wanted to humiliate him and pin him just so it was a double humiliation. I digress, the initial story, this is years of my life beating this guy but he deserved it, so it was fun.

So anyway, we were at a wrestling camp, and if you knew him, some of you guys will think, Russell you’re so mean. I’m really not mean. If you understood the situation, who he was and how he treated people. And there was only a couple of guys who were better than him so we had to make sure that he, oh man, I can’t believe I’m telling this story, we would humble him. So at the freestyle and Greco wrestling camp he was at with us, our goal was to pick him up and slam him down on the ground over and over and over again so that he knew that we were all better than him.

So three of us guys and him and we were wrestling… and I’m not saying we were doing this against a defenseless guy, he was a good guy, we were just better. We just made sure he knew and he’d feel it. Anyway, that’s what I would do to these guys if they were here. I’d pick them up and slam them down and as they get back up I’d pick them up and slam them down again and just keep doing that until my, like my friend WW, wasn’t able to walk off the mats because he was so sore. Anyway, he recovered and is probably why 5 years later in college he tried to break my wrist, if I think about it. Maybe Karma was coming back to get me. There you go, I was doing the wrong thing as a high school thing. Anyway, my wrist didn’t break, so it all ended up good and I won that match.

So there you go. Holy cow, there’s my Russell tangent for the day, so sorry. Anyway, I repented for that, I’m a nice person now and I don’t beat people up. But if I wasn’t and I could see these one star people, that’s what I would do. One and two stars, both. They were just like, one guys’ like, “I got no value. In fact, I stopped reading the book after the first ten pages.” I’m like, “It’s because you stopped reading the book after the first ten pages. Read page eleven, there’s some amazing stuff on that page. And thirteen and fourteen and all the rest of the pages. I don’t know what else I can give you. The book was free, you covered shipping and handling. Or you went to Amazon, it was $10. Seriously.” It made me go crazy.

It reminded me of something Tony Robbins taught me. So this is for me, I’m mostly telling myself this to get me, make me feel okay with continuing writing my book. But he was talking about how high maintenance human beings are in today’s day and age. And what will happen is that people will go out there and risk tens, if not hundreds of millions of dollars to make a movie for you. They’ll hire the best actors and screen writers and script writers and spend two or three years of their lives and hundreds of millions of dollars to go and to write a story, create it, build an environment and a fantasy and make this thing amazing and produce this movie, and then they give us this movie  and they ask us $10. That’s all, $10 for you to go watch this movie, and look at 2 or 3 years of these guys’ life and hundreds of millions of dollars risked on their side and all their asking is $10. And then they come and entertain you for 2 or 3 hours of a movie.

And Tony talked about how, if you look at that, kings back in the day would have Court Jesters and things like to be able to be entertained. They didn’t have a fraction of what we can get for $10 today. Yet we’ll be so pompous and arrogant as to go to a movie that, I’m just going to use this as an example because I really liked this movie and a lot of people didn’t. But the Batman vs Superman, we pay our $10, we go there and at the end we say, “That movie sucked. It was a waste of my money, a waste of my time.” Are you kidding me, these people risked hundreds of millions of dollars to entertain you and it cost you $10 and two hours of your time and you’re complaining it was a waste of your time and money? Oh people.

With that said, I want something for all of you. First off, is when you got people like that who come back to your amazing-ness that you create, that you are putting out there, risking your time and energy and your time away from your family to create and to do, there’s gonna morons out there who complain and say, “Look, it was a waste of my ten bucks.” And for those people, guess what you should do to them, you should freaking WW them. Pick them up, that’s kind of funny. WW Wrestling…but that’s not what I’m talking about. You pick them up and slam them down in your mind over and over again until they can’t walk and then you move on with your life because they don’t really matter. Then you go back to the people you’re serving and worry about them because that’s who does matter.

This is like the worst moral of the story ever. So that’s half of it. Just forget about those people that are gonna be the complainers. The second half is don’t be that person that complains. The people that do that, you’re not a good person. Somebody is risking all this stuff to give you a gift. Don’t complain about it. If you don’t want to go to the movie, and if you didn’t like the movie, it wasn’t……but don’t complain about it. The thing that they are giving you and the return of what they’re asking you for, is insanely low and we should be grateful. I’m grateful for people who risk and do these things for us. I’m grateful, after writing now my second book, I’m grateful for anyone who’s written a book, it is not easy.

The time, the stress, the headache, pressure that goes into that, I’m grateful. Even if I didn’t like your book or agree with your beliefs or point, it doesn’t matter. I’m grateful that you put the energy and effort into it and gave it somebody because you believe it’ll change their life for $10 or $5, whatever a book cost. I just want everyone to be thinking it that way. Because I think that makes all of us better people and makes the world better and gives the creators less fear to go and create. Because that’s it’s. If you’re not creating then what’s the point.

So I hope that helps somebody, I don’t know. At least it’ll help me to forget about those one and two stars. And hopefully no one lost respect for me because of what I did to my buddy, WW. But he totally deserved it, so it’s all cool. Don’t worry about it. I didn’t do anything that was outside of the bounds of what someone should do in a wrestling room. So it was all good. Anyway, with that said, appreciate you all, I’m about two minutes away from my pinch test, pray that I’m not over 25% body fat. If I am though, it’s okay. I’ll get back to work and get back to where I need to be. Thanks everybody. Talk to you all again soon.

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Amazing stories from three of our inner circle members.

On this episode Russell talks about heating problems at home and why we shouldn’t complain about our problems with life or business. He tells two stories from members of his inner circle and how they became successful despite cards being stacked against them.

Here are some of the enlightening things you will here in today’s episode:

• How two guys from Ukraine were able to make 7 hundred thousand dollars even though the average salary there is just $200 a month.
• How a woman in Nigeria was able to overcome unbelievable obstacles to sell supplements and make $50 million dollars.
• And why Russell is grateful for the trail blazers who made it easier for him to figure out how to make money.

So listen below to figure out why you have it easy and should be able to figure out how to make money.

---Transcript---

Hey everyone, this is Russell. Welcome to a freezing, freezing cold Marketing In Your Car. Today it’s cold outside. It’s under 10 degrees, but what’s worse is my house this morning, our bedroom was 55 degrees. We have something wrong with our heaters. I think I probably complained about this last winter too. Our house is kind of big, and with a big house comes heating issues. Trying to keep the whole house warm.

Last year we had the same thing. We had this huge struggle. The heater and the water are tied together. We can’t get a warm shower or warm heat. So it’s just bitter cold. I’m ordering all these space heaters. We’ve got the heating guy and the plumbing guy coming over today, but I don’t know. It might be another cold winter.

Other than that, today is amazing. I actually wanted to share with you guys two stories today, lest any of us want to complain about our situation, or our business. Because that seems to be something fun that people like to do. I see it on Facebook all the time. I see it in personal conversations, there’s always some excuse about why we can’t have success. So I want to take those excuses and smash them with a hammer and jump on them, then catch them on fire. I guess you can’t really catch glass on fire. We’ll turn it so hot that it freaking melts the glass. And then it turns into sand again, I don’t know. Whatever.

I just want to get rid of all those things because if you’re living in America, or Canada, or most countries, we don’t have obstacles and if we do, we need to be able to get over them. There you go. It’s out there. Any time in your mind that you’re like, “I can’t figure this out because of blah.” That’s not a good excuse. You gotta figure it out. Time to stop not thinking and start thinking. That’s it. So I want to tell you guys a couple of stories of some of our inner circle members who have given me, have taken from me all my excuses I ever have about anything, ever again from this point forward, moving on forever.

So the first one I want to tell you about, two of our inner circle members, Andrew and Vlad from the Ukraine, they are so cool. They’re from the Ukraine, I think the average salary in Ukraine is like 200 bucks a month or something like that. And over there, they’re not internet savy, people aren’t. Nobody buys things online, it’s not a…..you don’t push someone to a website and they pull out their credit card and they buy. It’s just not something people do. They don’t trust it, they don’t believe in it.

So Vlad and Andrew they want to have success online, so they start figuring out, okay here’s this obstacle. Nobody can buy things online, yet we want to sell things online. What do we do? How do we figure this out? So these guys, who, again the average salary for a well paid person over there is $220 a month, and they were like, we want to become millionaires, how do we do that? A million dollars over there is like a billion over here. So that’s wanting to become billionaires over here.

So they get to work and start doing everything. First thing, after they join the inner circle and they listened to some of our stuff, they start doing webinars weekly. We’re going to do weekly webinars because Russell said so. They didn’t go, “I don’t want to do a webinar every week.” Or “I don’t know if I can get Facebook ads to work every single week.” Or all the other excuses many people told me since I started saying you should do a webinar a week, every single week for the rest of your lives.

There’s always some excuse coming out. So instead of making excuses they just started doing it. As they’re doing this webinar they are like, people just don’t…..they can’t push someone to a website to just buy, people don’t trust it. So to get people to buy on their webinar, they set up a little call center. They ended up hiring a bunch of people to take phone calls, but still people are scared to take credit cards over the phone. So what happens  a lot of times is that people will actually mail them cash, they will do sorts of things. They were telling us the other day, and this comes back to how afraid that economy is of credit cards. The person was not willing to give their credit card over the phone because they thought it was going to be stolen. So what they did, they took their credit card or debit card, or whatever it’s called and then they wrapped it up in an envelope and mailed the credit card to them, and the letter said, “Hey if you guys can take this credit card, go to the ATM machine, here’s my pin code, run it, take the cash out, and then mail me my ATM card back.” So they did.

They’re hustling trying to figure out how to collect money. They’re getting people to ship them their ATM cards because that’s more safe for their country than to go buy things online. They’ve got call centers that they’ve built out. They’ve got people sending cash. Every obstacle known to man about collecting cash, they don’t even have merchant accounts, they’ve been able to do it. And guess what they did last year with their webinar? Drum roll please, in a country where the average salary is $200 a month, and people are scared to buy online and it’s so under-developed people can’t even buy online. Last year they did 7 hundred thousand dollars. In fact, that was a couple of months ago, so it’s probably more than that, but that’s last I heard. 7 Hundred thousand dollars from their webinar.

Is that insane? Does that not make you think, wow I’m in a country where people love buying stuff online. I’m in a country where people are used to it. I’m in a country where the average salary is not $200 a month, it’s a lot more than that. If you have any issues, like my people won’t buy, they’re broke and don’t have any money. Those issues are not real. They are all in your head. Stories you are telling yourself, stories I’m telling myself. They’re not real. If you’re willing to think through it, and not have those excuses and those road blocks and just smash through them, you can do what these guys have done over there in the Ukraine.

It’s funny because their next goal is they want to do a webinar here in America. He’s like, “you guys in America don’t know how easy it is.” And I’m like, “I know.” They did 7 hundred thousand dollars over there, they’re going to become billionaires over here. So that’s number one.

Number two. Sorry, I’ve got a stuffy nose too, so I apologize. One of our new inner circle members, and I don’t know them super well yet so I’m not comfortable sharing names and stuff, but I will share this story because it’s worth it. As I get to know her better throughout the year maybe I’ll share more stories. But they own a company over in West Africa, Nigeria, that area. They sell supplements and pharmaceuticals and things like that, and they’ve got clinics and as a company they did 50 million dollars last year, which is amazing in and of itself, especially in a third world country.

So apparently she saw my funnel hacks webinar and saw how it’s doing selling supplements, so she wants to start selling supplements, joins the inner circle comes in and we had our decade in a day on Friday to try to go through their model, their plan, things like that, and she showed me this thing, and it’s crazy, first off, she went and built out a supplement line, with 70 supplements. She’s like, “As soon as we release this, we’ll be knocked off instantly.” And I guess it’s illegal to buy supplements in the country right now unless you get all these legal things. So most people buy all that stuff on the black market, so they’re competing against the black market, people who are selling underhand.

Second off, is over there, they don’t really have addresses. So if your customers have addresses, you already have an easier job than she does. If your customers don’t have addresses you can’t be like, “Hey ship my product out to whatever West, whatever North, whatever. Here’s the street and zip code.” because they don’t have that. They’re like, “we’re in the third house on the left down from the store.” That’s the reality she lives in. She’s like, “There’s no way to ship products to people.” If there was, most of the time DHL will do it, but it’s 7 or 8 times more expensive than what we’re paying here. All these hurdles, all these variables. If I would have heard that I would have been like, “Well I guess we can’t sell supplements in Nigeria, we’re going to the states.” That would be my….I’d be going to where’s the least barrier of entry and kind of slide in.

But instead she’s like, “No, these people need this stuff. It’s going to help them and if we can figure it out we’ll be the only ones here. We will be able to be a monopoly. We’re the only ones who can do it.” So they went and got all the government approval on their supplements. So they’re the only people in the country allowed to sell supplements besides the black market. They’re not allowed but they’re going to do it anyway.

So she got this window and she’s like, “We can’t ship to people ‘s houses, so we had to figure out a way to solve shipping issues.” So what she did is insane, so cool. You ever heard of Amazon lockers? I never heard of this before, but if you Google Amazon lockers, they’re these lockers that are in different cities. Say you’re in Chicago or somewhere where you may not have…..I don’t know. Anyway, they’re lockers. Amazon will deliver to these lockers and they notify you and you go there, you go to the locker and there’s 50 lockers and you type in a code and it pops out, here’s the product you ordered. It’s pretty cool. Instead of delivering directly to your house, it delivers to these lockers and the lockers, people go and pick up their stuff. Kind of like a mailbox, mailbox etc or something like that. But it’s called Amazon Lockers.

So she saw that and was, “oh cool. That solves my problem.” So she went out and bought I think like 15 or 20 of these locker systems that she could use, and then she went, they had to be secure because people will break into these things and steal stuff there, so she went and negotiated deals with 15 or 20 banks to have these lockers inside of their banks all around the country. So now she’s got a distribution channel all around the entire country. So when these supplements are done and the funnels done, people can buy it, but once again people don’t…..it’s just crazy. So many hurdles.

People won’t buy stuff online over there, so they have to do everything cash on delivery. Everyone has to say, “Yes, I want to buy this.” Click the button to buy it and they have to put in some information. I think she’s going to have them pay a dollar or something just to prove they have a credit card. Then she actually delivers to the locker, the locker notifies them and they go pick it up at the locker and they pay cash at the locker to get the actual product.

Now, I don’t know what’s going to happen with this business yet, but I’ve seen how she’s turned less than that into 50 million dollars a year and I think that…my guess is that she’s going to turn this into hundreds of millions of dollars, because she’s figured it out and she’s solved these hard, hard problems.

So I wanted to share both of these stories for you guys today, hopefully just to put things into perspective. When there’s a will there’s a way. That’s it. If you’re struggling right now and you’re here in the states or in Canada, in a country that has postage, credit cards, zip codes, street addresses. I promise you guys that the answers are there. It’s been done over and over again. The trail’s have been trail blazed. People have gone before you. You just need to look and model. I look at entrepreneurs like this, I’m so grateful to have in the inner circle because they’re an inspiration to me and everyone else. You look at that and you’re like, “Man, if they can figure that out there, what can we do here? What can we accomplish in a society, in a land, in a country where this is something that’s normal. That people want to do. Where people are online buying stuff, 10, 15, 20 times a day, you just got to convince them that your stuff is exciting and cool.

I hope that gives you guys inspiration, I know it has for me. I really, every time I look at my life and business now, I’m like there’s no excuses. Every problem is solvable. These basic needs that these guys don’t have, they figure out ways to solve those problems and we can too. We just gotta think and be creative and sit back and try to figure out the answers because they’re there.  The good thing for most of you guys is that most people already figured out the answers for you. That’s what Funnel hacking is about. Look at the answers, be able to look at all the stuff people have already solved, look at that and work off of the hard work of others.

I’m grateful for everyone who’s gone ahead of me in this industry and business and trail blazed for me so I could step into those grooves and kind of run a path that they’ve already created for us. I definitely was not the inventor of any of this stuff, but a beneficiary of it for sure. Someone who’s proud and grateful for those who’ve gone before us and hopefully I can trail blaze some stuff for you guys and you can jump in and follow me as well. That’s the goal.

Anyway, with that said, my nose is so stuffed right now that I’m going to stop this recording even though I’m not quite to the office. Hopefully you guys got some value out of it. I hope you just kind of look at your perspective a little differently and realize that we’ve all got it pretty good. Appreciate you all, have an amazing day. I’ll talk to you all again soon.

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Behind the scenes of what I got from my consult day with James Friel so far…

In this episode Russell talks about hiring James Friel to help him and his team manage their projects better using Trello. He explains why it’s important when you are running a business to be organized and make everybody accountable for things.

Here are some of the awesome things you will hear in this episode:

• Why it took Russell listening to James talk about Trello several times before he actually is getting around to implementing it in his own company.
• Why entrepreneurs are more likely to need management software like Trello.
• And why you should give James Friel money to help your business.

So listen below to find out how and why Russell and his team are finally getting organized on Trello.

---Transcript---

This is the end of the year right now, its getting close to Christmas and normally people do all their planning and stuff in January for how I’m going to take over the world next year. But I kind of want to be prepared so when January 1st hits we can be off on the….out running and sprinting.

So because of that, this week became a planning week, which is hard for me to do. I don’t normally plan things. Usually I have a whole bunch of ideas in my head and we start running and everyone kind of learns about all the ideas as we are moving forward, which is a horrible way to manage people, by the way. I think it drives everybody crazy. In fact, Todd, I think you guys all know Todd by now, hopefully. If not, he’s the dude who built Clickfunnels. He told me today that the only way he knows what’s happening in the business is by listening to the podcast. You guys are hearing things as everybody else is.

So I’m trying to get better at that. It’s fun, one of the guys who joined our inner circle last year, his name is James Friel, super cool guy. He came in and one of his nicknames is the contract CEO, where people will hire him to be the CEO and go in their company and fix things and make it all work right. And we were trying to figure out how to make a sexy thing for him to sell and it was kind of hard at first, his first headline is something like, “How to become more predictable and sustainable.” Or something like that and I was like, no one’s going to give you money for that, that’s horrible. We gotta make this sexy.

So we worked with him last year, turning what he does into this sexy, exciting thing. So to do it initially he was showing me all the cool things he does, there’s a lot of stuff, he’s crazy talented. But one of them was, his project management system and how he does it with Trello and Slack and Gann Charts and this whole thing. I was like, “I use Trello, I got it figured out, I don’t need help.” And he was like, “Dude, I think you need my help more than anyone.”

And in fact, this is funny, I’ll tell you the rest of the story but I’ll give you the punch line right now, but he’s been at our office for two days working on this and he told me last night at dinner, out of all the companies he’s ever worked with, mine was the most messed up. He’s like, “It’s amazing you guys have done as well as you have.” I was like, “yes, good selling can make up for a lot of bad systems.”

Anyway, so stepping back. So this is in January of last year he’s like, “I’m coming to inner circle meetings, let me come in a day early and I’ll take you guys through the process that I would normally charge people 20 or 30 thousand to do.” I was like, “Alright, cool.” So he came in and showed me his whole Trello system and blew my mind. I was like holy crap, no wonder I never got anything done ever. I need to change everything.

So we changed it all around and I implemented I’d say probably 75% of what he said, because the rest I was too smart to listen to. So 75%, which is basically I started using Trello for myself, my own systems, personally. I tried to get everyone on my team on it, but it lasted like 8 seconds, and nobody did it again. But I was doing it myself and things became better because at least I had my thoughts out in a way.

It’s not just like…..if you’ve used Trello before, it’s free. You can’t even give them money if you want. They’re the worst marketing company of all time, but their software is awesome. The problem is their software is so awesome you can do pretty much anything you want with it and because of that people like me just screw it up. So James built this system that makes it very simple, very easy. It pulls out the human error and pulls out all these issues, and it’s awesome.

So I started using it and changed dramatically transformed my productivity and my ability to get things done, which is probably why we had a lot of success this year. In fact, this is crazy. Last year was awesome, and this year we’re trying to 3x what we did last year and we’re within a few hundred thousand dollars of hitting. So we’re on our march through the end of the year to hit this certain number. If we hit that number then we’ll have tripled what we did last year, which is crazy.

Then our goal is to triple it again next year. If we do that, they’re going to have to write a book about it. I’m not writing it because I’m tired of writing books. But someone’s gotta write about it because it’s amazing. Anyway, stepping back. So it was awesome, but I only implemented about 75% because I couldn’t get my team on board and it was hard.

Then fast forward, at the next inner circle meeting in the summer he came and everyone basically in the inner circle I found out, was kind of like me. We’re really talented entrepreneurs who are really good at selling stuff and we no idea how to manage ourselves or our processes or anything else. Sound familiar? If that sounds like you, you’re probably an entrepreneur. Welcome to the cool kids club.

Anyway, I had him stay and give a presentation to the inner circle group on how it is in the Trello system and I saw it again and I was like “Oh! There’s the other 25% I’m not doing. Why am I not doing? I should just do it.” Then I got all excited to do and then embarrassingly to myself and everybody else, I didn’t. Then I had him train our whole inner circle as a whole and everybody got excited again, I got excited again and didn’t do it. Finally at the end of this year I was like, you know what, we’re not doing it.

So James what would it cost to fly to Boise for 2 days and sit here and make us do it?” and that’s what he did. Yesterday he was here all day, even as much as I’m using Trello over the last year, we still cleaned it up, simplified it, made it way better. And then we got everyone on the team doing it and now there’s this one key piece that I was fighting doing because it requires a person to be in charge of the whole system and now we got Michelle McPherson running that piece of the system, she’s amazing. And now the whole 100% is going to work. Day one was getting it all implemented. Day two we’re focusing on moving it forward and getting everyone using it, which is cool.

And then basically, James every week for the next 8 weeks is going to be doing company meetings. We don’t even do company meetings. We do meetings in different departments, like the programming team meets, and the support team meets, but the marketing side, that I’m kind of in charge of, we don’t….we do meet but it’s like we get online and talk about the cool stuff we’re doing. There’s no point or focus with anything we’re doing.

What’s cool about this new system is that there’s meetings built in that are all tied around Trello and the goals and the dates and everything inside of that, which is cool. He’s going to be teaching us how to do the meetings the right way and then moving forward for the next 8 weeks, once a week he’ll be jumping on our meetings with us and getting us all in this group. So by January we can hit and scale things a lot more rapidly.

They always say, “what got you here probably won’t get you there”. And I feel like there’s different levels of skill set. There’s a skill set that gets you from 0 to a million dollars, a different skill set that get’s you from one million to 3, at least these were my barriers. There’s a different skill set form 3 to 10. A different skill set from 10 to 30 and I feel like the skill set from 30 to 100 is different and it’s not necessarily my strengths, my ninja skills. It’s something different as this piece. It’s the organization, structure and systems.

We were building systems out in Trello, we were like what’s all the things you do every single month consistently, the exact same thing? So we made these systems for it. I was like, holy crap this just made my life so much easier. Funnel University is a good example. There’s like…..we do the exact same thing every single month. And every month we’re like, “What do we do next? What’s the next thing? Oh yeah.” And we re-think it through every single time. And now it’s like, there’s a system. Just a Trello card. We just copy it every January, it’s a recurring thing. Or every first of the month It pops in. Automatically recurring, it just pops into the thing, we know what we gotta do it, and we do it and it’s amazing.

And now we know we gotta do it too because someone’s in charge of running it. Everyone’s got due dates. Everyone has things and they’re held accountable to somebody, which is awesome. Including me, I’m held accountable. “Hey Russell, why didn’t you get that crap done?” “Uh, I don’t know. I need to get it done.” I’m held accountable too, which is awesome and everyone’s held accountable.

And there’s somebody who knows what’s happening. Right now, I kind of know what’s happening at least on the marketing side of all the projects. But I’m the worst person….me as an entrepreneur is the worst person to know everything because then everyone has to come to me for every single thing and nothing ever gets done. So now the way that the systems built out, I’m not tied into it. Michelle will be that person that knows everything and then I’ll just have to know my pieces of the thing, which is so cool.

So anywho, so that’s what’s happening. It’s been awesome. We hung out at dinner with him last night and talked about over the last year. A year ago is when I kind of….I was the one telling James, “This is awesome. You should be selling this.” And so he’s been doing this for a bunch of companies, where people hire him and they come in and he actually becomes the CEO of their company to implement this system and spent three or four or five months with them in this last year. He’s also worked with twenty or thirty entrepreneurs where he does the whole thing remote and get’s the team on for half a day and builds the whole thing out remote. Works a lot less expensive than having him fly out to your office like we did.

But regardless, if you are an entrepreneur or someone who wants to become an entrepreneur, but especially the entrepreneurs that are out there listening, and you guys are like me at all and because you’re good at selling and marketing and because you kind of figured things out you are able to do a lot of things that……..good marketing makes up for a lot of things. Dan Kennedy used to say, “There’s nothing that the good sales letter can’t solve.” And I kind of believe that. But I think there’s a limit. I think good selling can get you so far, but it’s the systems and the organization and structure and all that nerdy stuff that they probably teach in business schools, I don’t know I didn’t go. But I’m assuming that’s what they teach in business schools that we’re not good at.

So if you guys want to be able to expand and grow I highly recommend figuring that piece out. And there’s two ways to figure things out. There’s the school of hard knocks and do what I did, spend ten years trying to figure it out and realize one day that you’re an entrepreneur and that’s not your skill set. And the second way is to give James money and he’ll do it for you. That’s what I did.

This is someone who I had him out doing it once in my office, then I sat through it twice more and then I still paid him to come out because it’s that important to our growth. So for any of you guys who that’s the piece where you feel like you’re juggling too many things. Or you know I should be systemizing things and I don’t know how to. Or your team is always confused.….

Or I think it’s more for you the entrepreneur, because if you’re confused, “How do you guys not know what we’re doing? I know exactly what’s happening, how can you not read my mind?” If you’ve ever felt that way before, which I think most of us do, then you should definitely give James money. You should just write him a check and not ask any questions. Write it blank and then have him fill it in for whatever it’s worth because it will be worth it.

Anyway, if you want to work with James, this is not a pitch. Yeah it is. This is a pitch, this is a blatant pitch. I paid him money; you should pay him money too. The link, if you go to cheatsheet.jamespfriel.com and I think there’s an opt-in where you get a cheat sheet with some cool stuff and the next page there’s a video with me talking about my story. That was my story from a year ago. So imagine what my story would be like even now. It’s even that much better. But if it’s something better that you guys need, than I need, then I would definitely message him and see if there’s a way he can do this for you.

Like I said, you don’t have to go as intense as I did and hire him and his team fly out and help you guys set it all up. You can do it remote. He did it for a dozen plus people over the last year remote as well and it works. You can get your whole team on board.

It’s one of those things that… I read the e-myth, I went through the e-myth course, I understand the value of what this piece is and I thought I was kind of doing it, but then when you have it right , you’re like oh wow. I don’t think we even had a system technically.

It was funny, I was listening to this Dan Kennedy thing from back in the….probably 15 years ago. And in there he’s talking about, “Everyone’s trying to figure out how to put a system into their business, the reality is you’ve already got a system, everybody’s got a system, but your system kind of sucks right now.” So you can take the crappy system you’re using or you can try to strategically plug in the right system, because the wrong system is going to hurt you more than no system. It’s impossible to have no system, if you’ve got no system it means you’ve just got a really bad one. Because something’s happening, it’s just happening really poorly.

I don’t know if that made any sense, but it sounded cool, right? Just kidding. Alright, I’m at the office, I got day two with James and the crew. We’re going to be in Trello and slacking everything, getting things built out. That’s what I’m doing today and that way I take one little step backwards, to plan to focus, system so I can go a thousand feet forward and take over the world a little bit more next year. So that’s the game plan guys. Appreciate you all, have a great time. Go visit James, tell him hi. Give him some money, write him a check. I get nothing for this endorsement other than James is awesome and helping me and he should help you too. Thanks guys, talk to you soon. Bye.

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I didn’t think this was going to work, but it totally did.

On this episode Russell talks about some results of his recent webinar. He also talks about why being consistent with your own email list is important.

Here are some of the cool things you’ll hear in today’s episode:

• Some slightly vague stats from Russell’s recent webinar that listeners have been dying to hear.
• What emailing to the consistent buyers list about the same offer for 2 1/2 years has taught Russell about being consistent.
• And why you should continue to email your own list because when it comes time for them to buy, they will buy from the person at the top of their email.

So listen below to see why consistency is important and could end up making you money.

---Transcript---

Hey everyone, this is Russell, I want to welcome you guys to Marketing In Your Car. It’s a cold, snowy day here. Two of my kids have got fevers at home, sick. Man, you gotta love the winter time. We had a fun birthday party for the twinners on Saturday and church was good Sunday, so I’m excited for the week.

This week we are focusing on planning internal system structures. We got James Friel, AKA the man, who is flying to Boise, I guess he’s probably already flown to Boise. Gonna meet with him in like 12 minutes. So he’s coming in, Michelle McPherson on my team is coming in, and all the marketing side we are focusing, the next week, on getting our systems built out so that we can be more consistent so that next year, we’ll just focus on selling the stuff all day, every single day. It’s gonna be awesome. That’s what’s happening today in our world.

It’s funny because a couple Marketing In Your Car’s ago I was talking to you guys about how I was doing a big webinar and I’ve so many people hitting me up on Facebook and Voxer and all the channels that people can grab my attention on, asking me for results show. “Russell, we want a results show. We want to find out what actually happened on the webinar.” Honestly, I get nervous sharing the results with people. I don’t know.

I think it’s part because back in the day when we used to sell to more of the business opportunity market, people would only buy if we talked about the numbers, and now it’s like, we don’t talk about numbers, we just talk about results and the results for our customers, you know what I mean, let’s talk about what happened to these people and these people, and that’s what we focus on more, so I don’t ever really share our own stats that much. It’s just weird. So I won’t share them exactly, but I do want to share a little bit. Just enough to get you guys excited. That’s the goal.

If I can inspire action, that’s the only thing that matters. Because it does not matter what we made to anybody, except for me I guess and probably some guys on my team. But for the most part it doesn’t matter. What should matter, hopefully it insights you to take action on what you’re doing.

I’ll tell you the moral before I tell you the punch line. The moral of the story is that you should be promoting your internal list often. Back six years ago we had our first auto webinar ever, we made it a point once a quarter, we’d promote our webinar to our list and make the same amount of money every single time. It’s like, it doesn’t make sense though, because if you’ve all heard it, you heard me talk about it, you should have already bought it, if you haven’t bought, why are you not buying this? What’s going on? But for some reason it worked and we did that for 2 years. Every quarter we’d redo our webinar, promote it to our same list and make the same amount of money.

It’s interesting. I think I told you guys, we’re planning on retiring this webinar, changing the offer, and increasing the price. So we thought let’s just do one more big webinar to our own list, which is crazy because, again, if you follow me, I’ve kind of been talking about the same thing for two and a half years. Talking about Clickfunnels and funnel hacking and funnels. Anyway, so I just always assume that everybody on our list, who has ever heard my voice has already bought Clickfunnels. But apparently I’m wrong.

In fact, some of you guys right now are listening to this and you’re not a Clickfunnels member. Are you serious? Do you hate money that bad? Do you not trust me? I don’t even know what to do anymore. If you’re not a Clickfunnels member, I don’t know, honestly….if I didn’t have Clickfunnels, I have no idea, I can’t even recall how we had success in the past. I don’t even know how that’s possible, but it’s so easy with Clickfunnels, so there you go. There’s my shameless plug.

Again, I assumed everyone had purchased it. So we did the webinar, we promoted it, we ended up getting almost, not quite, but I think it was almost 6 thousand people from our list register for the webinar, which is crazy. I think it was like 5800 or something if I remember the numbers right. And then we had affiliates promote another one that was happening the next day, which was basically a replay of the one we just did. We got some affiliates, it didn’t go huge, we had about 1 thousand register through the affiliates, probably upwards of 7 thousand people total registered for this webinar, which is nuts.

Actually, it’s interesting, probably closer to 7500. Okay, that’s interesting. Alright, so I’ll just share the number that’ll help you get to the number. Basically we averaged about $100 for every single person who registered for the webinar, is about what it ended up being. From this campaign from 5 day webinar sequence. We had about a little of 3 quarters of a million dollars is what we pull out of our own list in December, promoting the same offer we promoted every single day for 2 ½ years, just because we made an event out of it and made people exciting again and kind of redid it.

What’s interesting is, Dave Woodward, on our team went and pulled all the stats and numbers and what’s crazy is that a lot of people who were signing up, they were people who, a lot of people who never had a Clickfunnels account, which is interesting to me. People who had had a Clickfunnels account, but had canceled. People who had had a Clickfunnels account, but it was paused and then there’s people also who are Clickfunnels members, but the majority of people who bought were people who had exited, who had left, isn’t that crazy?

So somehow or another they came in, they had used it, they drank the kool-aide and decided they didn’t like it and they left or whatever. Then this campaign got them re-fired up and re-excited and re-bought into the vision of Clickfunnels and Funnel hacking and that kind of thing. Our one big fear is, is it going to cannibalize our MRR? So for software, the metric that drives all of the focus is MRR which stands for Monthly recurring revenue, so every month we’re watching that number increase and grow and trying to keep it a very steady path or percentage. We’re trying to keep the consistency, so our big fear is, man if everyone who is a CLickfunnels member takes this, because when you buy the software you Clickfunnels Backpack and Actionetics free for six months. That could kill our MRR if everyone buys it.

But what’s cool is it didn’t, it actually spiked our MRR because more people were coming in. Plus, yesterday for example, was Sunday, so we had queued up two emails for Sunday, and we sold a lot of funnel hacks packages, but we also had over a thousand people who created Clickfunnels accounts yesterday. So not only did it get people to buy upfront, people who didn’t buy upfront, it got them sold on Clickfunnels, they went and created an account anyway. Isn’t that crazy?

So there’s all this lift that happens from that, from the live event, from a promotion like that to your own existing customers. Anyway, I thought it was really interesting, so my moral of the story for you all who are listening, those of you guys who have been doing what we have talked about since last year, where you’re doing a webinar every single week, go back to your list of these webinar people and do a webinar to all of them. “But Russell, they already heard about the webinar, they already saw it.” It doesn’t matter, now they’re ready and prepared to take this journey with you, when they might not have been before.

It’s interesting, one thing that kind of puts it in perspective for me, I have a friend in the dating market, his name is John Alanis and he spoke at, he’s the one that actually taught me the whole attractive character stuff, he’s awesome. And he spoke at Daegan Smith and I had an event a little while ago called the Invisible Funnel. At that event he spoke probably three or four hours about the attractive character and he was showing us his email marketing strategy and, it’s funny when I first met him he was emailing his list twice a day and trying to convince me to do that. I never got to that point yet. I still get paranoid.

I got to a point where I started emailing at least once a day, most days. So that’s kind of where it started with, but then he, at that event, he showed how he emails his list 9 times a day now through different personalities and personas. I was like, 9 times a day! That’s crazy. Why would you do that. He said, “Russell, you gotta understand. My men, they are on my list for entertainment purposes only. Most of them got girlfriends, they joined, they’re interested, they want to learn stuff, we have a good time hanging out. It’s not until somebody breaks their heart that they need my thing. When their girlfriend breaks up with them, that’s when what I sell actually matters. I gotta make sure that second that that happens that I am at the top of their inbox. If it happens at noon and someone else is at the top of their inbox, they’re buying that guys stuff. So I gotta keep emailing consistently so whenever the breakup happens, whenever the heartbreak, whenever that pain happens, that’s when you want to be at the top of mine.”

So I’m not that aggressive, but think about it. People buy your product because they’re in pain at that time, or there’s a need for them at that time, that might not have been there the first time that they registered. When they registered, they came through and were like, “That sounds kind of cool.” But they didn’t take action for some reason. The second time around is when they’re like, “Wow, this should and must become a must.” And so you never know when you’re going to hit thme, so it’s just being consistent in your messaging and you’ll find people when they’re ready.

There you go guys, I’m at the office. Going to go hang out with James Frill, get some Trello on. James Friel, AKA mister Trello. I hope that’s the name he’s still going with because he was going to get an image done and everything. I’m really excited. Appreciate you all, have an amazing day and I’ll talk to you guys soon.

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Part two of the podcast I started earlier today.

On this part two episode of the Hero’s Two Journey’s Russell talks about the 5 turning points of conflict. He outlines each point and then tells his own story using those 5 points.

Here are some interesting things to listen for in this episode:

• What these 5 points of conflict are and how they can help make a story more full and interesting.
• Hear some examples of the turning points in movies like Finding Nemo, Rocky, and Cars.
• And hear Russell’s own story of success with an outline of the 5 turning points of conflict.

So listen below to find out what the 5 turning points of conflict are and why they are important in a story.

---Transcript---

What’s up everybody? My second podcast in one night because I love you guys so much. I got to the office, had an incredible time going through all the cool stuff I was sharing with you guys, with the team and getting it built into the book and then working on Funnel Hacker TV. It’s so exciting, so many fun things happening.

I wanted to come back and check in with you. I’m driving home right now. It is snowing, it’s incredibly cold, I forgot to wear a coat because I’m a genius and I’m driving about 1 mile an hour because my car does not do well in the snow. This way, we’re all hanging out so if I die or something I can let you know to let my family know how much I love them. So that’s the game plan, no, just kidding. The nice thing is that the drive to my house from the office is all back roads. That’s why I do Marketing In Your Car is because there’s no fear of scariness.

For all of you guys that yell at me every once in a while, “Russell, don’t do the podcast while you’re driving, you’re going to kill the baby animals.” Or whatever.  So do not worry, it’s all good.

So with that said, I just offended half of my audience. I will repent by sharing some magic, cool stuff for your guys if that’s okay. So earlier I talked about the Hero’s two journeys and hopefully got you guys some cool ideas and thoughts on that. Now I want to talk about the conflict, the piece in the middle.

So the conflict is what creates the emotion for the story and its key. I’ve been working off of this epiphany bridge script, which has been good. It’s working awesome. But I think tonight I’m going to rebuild that and tie it more into this because when I saw this piece of it we started looking at it like it’s insane, so cool.

If you’re vision, you should all do this along with me, picture you’re one of my sketches from my book. The top of your sketch write out the 5 turning points of conflict. Underneath it we’re going to have 1,2,3 and then underneath that 4 and 5. There’s kind of….didn’t fit 5 across in a big line, at least with all the text I have.

If you look at any story, the back story happens. We get to know the character, we fall in love with them and we’ve got this relationship. Then they physically leave their location, they’re about the leave something and the first thing they do when they leave, the reason why they leave, they’re introduced or given a new opportunity, which is actually really symbolic. If you start listening to my old podcasts and talked about this whole new opportunity thing and building your culture and building a following. So the character gets a new opportunity, that’s turning point number one. It’s like Lightning McQueen gets this shot to go race again for first place.

What are other movies. Rocky gets this opportunity to fight Apollo Creed, in every one there’s this opportunity that happens. So they physically leave wherever they’re at and they’re going to this new place for this new opportunity. It’s hard to read my handwriting here while I’m driving. But they’re moving to a new situation. So that’s the first turning point of conflict. This new opportunity that’s presented to them and then they move to a new situation.

The first situation is all about getting climatized, figure this thing out, it’s kind of cool. And then all the sudden in the second turning point of conflict happens. This is called the change of plan. Number two is the change of plan where it’s like, I thought I was going here for this thing, but then there was this change of plan, so something changed.

So Lightning McQueen was leaving to go, hopefully I can pull out all the stories while I’m doing this all at the same time…..so Lightning McQueen is going on this journey to California to race but then there’s this change of plans and he’s stuck in Radiator Springs and now he’s gotta figure out how to get out of this situation. There’s always a change of plans.

My potato gun story. My first opportunity was I can sell things on the internet and started doing that and it’s awesome making money. Then all the sudden Google slaps me and there’s a change of plans. So I had to change my plans and move things around and then we start making progress within this new realm that was different than we thought it was going to be. So the progress happens, which then brings us to turning point of conflict number 3, which is called the point of no return.

Now, every story, the hero comes to a spot, a point of no return. They’re sitting there and they can either go forward or they go back to their old life. And it happens in all of the movies. Where Nemo’s got to decide…not Nemo but the dad is going to decide, am I really going to go after Nemo or am I going to go back? This is a scary journey, am I really going to do this or not?

Michael Hauge talked about the movie The Firm, I’ve never seen the movie but I read the book in high school. And in that scene that the guy, the lawyer, he has an opportunity to work in the best law practice in the world and he gets in there and figures out, this might not be what I think it is. These guys are actually bad guys. And all the sudden it comes to this point of no return, he’s got two options. The FBI’s contacting him saying look, you’re working for the mafia and you can help us take them down, and he’s got to decide. Do I go with the FBI? Do I take down this law firm that I thought was my future, or do I go back to the law firm and make money off the mob and know that things are wrong and that his point of no return he has to decide one way or the other. That’s he’s with the good guys or the bad guys.

Every story’s got that, the point of no return. They’ve got to make the choice and finally they make the choice and as they do that, then it adds this whole new level and layer of complexity and complication and increases the stakes. Now it’s like, alright you picked the FBI, now you’ve got to take down the firm. Whatever the story, it’s the point of no return. That’s where they’ve got to go to the next part of the story. Going through this thing, new higher stakes, and then what happens, typically, is that you hit turning point number 4, which is the major setback.

This is where you hit something that’s like, you’ve got this plan, everything you are focusing on and all the sudden all is lost. You get this setback and the thing you’ve been trying to do is no longer possible, it’s gone. All hope is lost, it’s gone. You have no more opportunity for that thing. All of the sudden there’s this one little glimmer of light that’s like, the only way this can actually work is if this thing happens.

It’s interesting, Michael Hauge when he was talking about conflict, the conflict has to be so insurmountable that it’s almost impossible, otherwise people won’t care. The thing has to be so huge that it’s impossible because that’s what creates the emotion. That’s what makes the desire, that’s what gets us excited and buying into the character. So right here is kind of the last thing. Everything is going along and it’s been harder and harder and all the sudden it’s like boom, this new setback and it’s like, I can’t win. There’s no way I can win, it’s physically impossible. Unless….then there’s this little glimmer of hope, unless somehow I can get to that. But that’s not possible. The odds of that are almost zero, but you have to look at that and say, well we have to do one last shot. This is our final stand.

So that transitions you to the final push, which pushes you to turning point number 5 which is the climax of the event, which is boom. Here’s this huge thing that’s about to happen, the climax. And that is usually the end of the story. The big thing happens, Lightning McQueen does the race. The climax you can win, you can lose, it depends. But the climax is usually where, again it’s the death and the rebirth of what we talked about last episode, which is the death of their faults and beliefs and the rebirth of the new person. And it’s at the climax. They become who they’re supposed to become.

And that’s the last big turning point, the climax. Then after that, the movie has to show the aftermath. Because the aftermath does a couple of things. First off, it shows us that the hero completed their journey. They got what they were actually looking for. They may not have won what they wanted. Rocky didn’t beat Apollo Creed in the first one, but he accomplished it, that’s when Adrien runs out. Adrien, Rocky I love you. That’s the aftermath, we saw that he hit his goal, so we feel complete as the viewers of it. You see who they’ve become, you see that they were able to cast off this identity they had and become something different. And they have new beliefs and new faith in themselves. And that’s what the aftermath’s all about and to kind of wrap up the story.

So isn’t that cool? I know it’s kind of hard to hear through a podcast and it’s easier when you read it, so that’s why you gotta get the book when it comes out, because it’ll make more sense. You can see the diagrams and the graphs. But it’s cool, the five turning points of conflict.

Turning point number one is the opportunity that they take. Turning point number two is the change in plan. Turning point number three is the point of no return. Number four is the major setback, and number 5 is the climax. Then there’s a little arrow going between each of those ones. So the arrow from opportunity to the change of plans is called the new situation. Then we’re going from the change of plans to the point of no return. The arrow’s progress pushing to the point of no return. After they’ve gone through that there’s an arrow that says complication and higher stakes, that arrow pushes you to the major setback. Then there’s an arrow that says final push that pushes you to the climax. And from there we have the aftermath.

Oh crap. Sorry I’m slipping a little bit. Someone slammed on their brakes in front of me. There you go the five turning points of conflict. So based on that, that’s the overarching theme of all movies and most stories and novels and things like that. I’m going to take the old epiphany bridge script that we’ve been using up to this point and try to see how I could, if I could weave it into that. I was playing today with that. I was telling a bunch of my stories with this overlaying on it, and it was interesting with how much more full it made the stories, which is cool because I was thinking my potato gun story, which hopefully you’ve heard a billion times by now, it’s so annoying.

But I told with the old epiphany bridge story, it worked but it wasn’t quite emotionally impactful. So I laid this on top of it, I was like, “Okay, what is the new opportunity for me?” The new opportunity for me was, I wanted to make money and learn about internet marketing and selling information products, which lead me to this new situation where I created a potato gun product. Boom, boom, boom. Started making money selling it and life was good. All the sudden boom, I had this change of plans where Google slapped me and I wasn’t profitable and I was like, crap.

So I tried to figure out this new world. What do I do? I’m making progress and trying different things and moving along and having a little bit of success here and there but a lot of things aren’t working. All the sudden I come to number three, this point of no return, which is basically my wife who is supporting me is like, “hey, are you going to help support us or are you just going to be broke our whole lives?” I’m like, “No.” and she’s like, “you either got to make this internet thing work or you gotta focus in school so you can get a job someday.” I was like, oh there’s my point of no return.

So I was thinking, what do I do? I hate school, I’m barely graduating. I’m not going to get a good job. Or over here I can try this thing that’s not work, but I love it and believe in it. I’m at this point of no return and I say, screw it. I’m not going to focus on school. I’ll do enough so I can get my degree and I can wrestle but I’m an internet marketer, this is who I am, who I want to become. So I transition and start trying to figure things out and so that’s my point of no return. I start on this journey and then we’re going through and let’s see…..

So then we had a major setback, so then I’m trying everything and nothing seems to work, I’m about to give up and then all the sudden I get a call from my friend and he says, “Russell, all my sites are failing. I just want to figure out this thing it’s called an OTO, it’s called Upsell.” I’m like, “What?” there’s a ray of hope, what if that worked. If that worked, holy cow that would change everything.

So I’m like, okay I gotta try it out. So I take this one last hail -mary pass and throw an OTO in there, turn my ads campaign back on and boom, it worked. We started selling products again profitably and things were good. And that was the climax, number 5. We start selling, profits coming in. Potato gun market’s not huge but we learned the model and we start doing other businesses and now look at the aftermath and it’s like holy cow.

Because I did this thing called funnels, everything’s amazing. And I’m not sure on there, the internal and external. The journey of achievement is to be successful online, which I hit. And the second one is the journey of transformation. And I learned that it’s not just trying to sell products and being transactional but creating experiences for people and its serving them at a higher level. That’s the power of an upsell, the power of funnels. You’re looking at your clients like, how do we actually change their lives? We do that through the process we take them through. When I discovered that it became everything.

Now I focus on transformation and blah, blah, who knows…. Anyway, there’s me telling the story while I’m holding my paper trying to go through the process. But do you see how more full that is. It’s showing all this stuff.

Anyway, I hope that helps. I’m almost home. If this didn’t help and you’re completely confused, I totally understand. Do not worry, the book will be out soon and you can read it in there and it’ll make way more sense. The book eventually will be at expertsecrets.com, I think the page is blank right now, but someday it’ll be there, if I finish it. So cross your fingers. That’s what I got. Thanks everybody, we’ll talk to you guys all again soon.

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Holy crap! Look what I figured out over the last four days.

On this episode Russell talks about The Hero’s Two Journeys and what they mean. He talks about why the second journey is actually more important than the first.

Here are some of the really cool things you will hear in today’s episode:

• What the difference is between the journey of accomplishment and the journey of transformation and why you can’t have one without the other.
• How every movie and story has these two journeys, but you just don’t realize it.
• And what Russell’s own Hero’s two journeys was like.

So listen below to learn about the Hero’s Two Journeys and how they relate to business.

---Transcript---

Hey everyone it is a beautiful snowy, snowy day. I love the snow, it’s so much fun. I hope you guys are having a good time wherever you’re at in the world. Some of you guys are probably super hot, on a beach hanging out, which is cool. For me, I’m here driving in the snow. It’s about 12:30 in the afternoon, I’m going in late because I’ve been writing, trying to get the book done. So I’ve been spending a lot of time at home locked away. I’m trying to get things done without people around me, and then I have to go and share the ideas because it gets the energy of everyone in our office, gets me fired up and gets me motivated to keep writing and creating.

But it’s kind of fun, the last three days, I was supposed to have the book done last week. Last 3 almost 4 days now, I’ve been focusing on the one chapter and it’s the epiphany bridge and if you listen to the podcast you hear me talk about the epiphany bridge and as I’m explaining it……it’s tough because when you explain things live there’s an easy way to do it. You guys have probably heard me explain the epiphany bridge on the podcast and I think most people probably got it. But as you’re writing there’s a lot of things you have to fill in because your audience may not have the context.

When you guys are hanging out with me, we have context, we know…..there’s understanding you have when I share something it’s like, “Oh that’s how it fits in the context of all the stuff Russell’s been sharing with me.” But a book there’s a vacuum where someone could be getting off a book shelf and have no idea who you are. There’s more filling in between the lines you have to do.

So the epiphany bridge, I could explain it easily, but to get the full impact that I need, I need more. I spent the first night, I can’t remember if I told you or not, but I spent three hours studying the story just to get back into that state of how you actually tell a good story. What’s the structure?

And I think I mentioned there’s a really good audio called the Hero’s Two Journeys, by Michael Hauge and Chris Vogler teach the story. And Michael Hauge is like a consultant for script writer in Hollywood, and Chris Vogler does similar stuff for novelists. I kind of resonated a lot more with Michael Hauge, in fact Michael came and spoke at one of our events.

Dayton Smith and I a couple of years ago taught this concept called the Hero’s two journeys. And it’s cool because I listened to the audio of it, and he spoke at our event. And he was, it was super awesome to see the story. You look at all movies and all books, they follow a very similar story structure, so that was fascinating back then, but I didn’t really know how to apply it. I’m not doing Hollywood productions or Hollywood movies, so how to this apply to our world? That was probably 5 or 6 years ago that he spoke at our event. It’s been kind of up in the air for me for a long time.

This week as I’ve gone back through it, and I’ve been looking at it and listening to it through a different lens. I have a structure with my epiphany bridge story, is it the same as the hero’s two journeys? Is it different? What things am I missing that I should be bringing over? And it turned into this 4 day geek out session on Story, which has been so much fun. But now that it’s happening, I’m seeing this clear picture of……it’s amazing.

I’m going to give Mike Hauge credit for a lot of this stuff because I’m learning it again through him and I’m trying to tweak it in a way that fits into my lens that I view the world through.  But some cool things, and I’ll share a couple of them and then I’ll be out of…probably wont have time to go through all of them.

The cool thing is first off, talk about every good story, there’s three core components. There’s a character, then the desire of the character, where he’s ggoing, the physical desire ( I need to go over there) then there’s the conflict. So if you have those three you have a story.

You have a character, little red riding hood. She has a desire, I want to take my grandma a bag of goodies. Then the conflict, the big bad wolf wants to eat her along the way. And that’s the story and if you have those three elements, you’ve got the story. The three core things.

What’s interesting is that typically as marketers, we look at the desire is where we try to create desire in people’s minds. I want the big house or car or wherever this thing you want to get to is. I want to lose weight….we try to create desire in that. But what’s interesting is in the story desire is not created by the desire, emotion is not created by the desire. The Desire, the emotion we want in a story, the emotion comes from the conflict. That’s what people actually care about it. If there’s no conflict people won’t care about the story.

If my story is that I woke up and drove to the office, there’s no conflict there, nobody cares, it’s boring. So the conflict is what creates emotion, which makes the story actually interesting. There’s kind of that.

We talk about characters, always the back story, and I’ve kind of pulled out, there’s about 5 or 6 ways you can build rapport with it, and with a character. In a movie they try to do those things prior to……it’s the first ten percent of the movie, so prior to the attractive character, or the character, or hero, whatever you want to call it, leaving on this journey. So you try to build rapport and usually it’s happening in one spot.

And about ten percent into the movie there’s this thing  that happens that usually physically they leave the location that they’re at and go somewhere else. Frodo leaves the shire and he goes on this journey. What happens is there’s always this visible desire we have called the Journey of accomplishment, the hero’s first journey, the journey of accomplishment. I need to accomplish this thing. I gotta take the ring to Mordor and throw it in this lava pit. Every story’s got that. There’s this journey. That’s the journey we’re all watching and we’re visible and we’re aware and going with this character on this journey trying to help them achieve.

But then there’s also this second journey, that’s why he calls it the hero’s two journeys. And the second journey is not visible to the naked eye. We don’t see it. Frodo’s got to become a man, we don’t see that piece of it. All we see is the desire of where they’re trying to get to. And then the conflict that’s happening along the way.

So that’s what’s fascinating, there’s this second journey happening, and that second journey is the journey of transformation. The first journey is the journey of accomplishment, second journey is the journey of transformation, them becoming a different person.

So if you look at the back story of the story, what’s happening is that we’re creating an identity that this character believes about themselves. It’s all their old beliefs or all their current beliefs. They believe this and this and all these things that are important and have created their identity. And then they go on this journey of accomplishment and during the process they have this journey of transformation where this identity of who they think they are breaks away and these old beliefs fall off and then these new beliefs are born and it shifts from their identity to their essence.

And essence is the key. That’s where we want to get to, that essence of who we actually are and having the hero discover that during this journey. What’s interesting is that in good stories the hero will accomplish the thing that they wanted to, that they went on this journey of accomplishment, they accomplish that thing. But then usually it doesn’t matter. They throw it away or they don’t care because the real journey was this journey of transformation, where the character became something more.

So as I was, yesterday as I came to the office I started geeking out, so I mapped out on a whiteboard and showed the whole thing to a bunch of guys on my team. I was explaining it all to them and then everyone was kind of like, “Give me an example of this journey of transformation.” And I was thinking and all the sudden it popped in my head and I remember this story of Cars.

So Cars is, we just watched it on the Disney Cruise with my kids like 25 times, so it’s top of my brain right now. Lightning McQueen is this hero. There’s this back story, we hear all this stuff, he almost wins the Piston cup, there’s a three-way tie, so now they’re gonna race. So now he’s got to leave, he’s physically leaving this spot.

During the back story we understood his identity, what’s important. He’s a rookie, He’s in line to win the piston cup, blah, blah. We also see his character flaws, we find out before he leaves on his journey that he doesn’t have any friends, even Harv, his manager, he thinks is his friend isn’t actually his friend, he doesn’t even like him.

He’s getting in this car and we realize that he’s actually…there’s this pain that he has and he doesn’t know who he is. He’s going to win this thing and that’s his identity. He has to win the Piston cup or else he’s a failure in life. He’s gonna be the first rookie ever, so he jumps into the……Harv, they start on this physical journey. Leaving the current location for somewhere else. The desire for him is to go to California to win the Piston cup. That’s the visual goal we all see. Then what happens, Harv falls asleep, he falls out of the car, gets stuck in Radiator Spring and that introduces conflict. And all this conflict starts happening. And through this conflict he becomes a different person.

Then what happens is the end of the story he gets the ability to go accomplish his desires. So he leaves Radiator Springs, he goes to the race, gets in the thing, doing this race and has this opportunity to win. He’s out there racing the track and goes through and it comes down to the last minutes of the race. He’s going through and passes everybody and he’s in the front and he has become the victor, he’s gonna win. His desires that he’s been trying to accomplish this entire movie, the whole journey of accomplishment is now his, he owns it. And then all the sudden Chick Hicks hits the King’s wheel and the king flips up, boom, boom, boom, car wrecks. Smashes everything and he looks up and as he’s about to cross the finish line he looks up and sees in the monitor he sees the King destroyed.

And he remembers the story about Doc and him being destroyed and all the sudden he realizes in that moment, he changes. And he realizes that this journey of accomplishment, things he’s trying to accomplish, does not actually matter. And he throws it away, slams on his breaks and stops an inch in front of the finish line and he sits there and Chick Hicks flies past him and wins the race. And then what does he do? He backs up, goes back and finds the King, goes behind him and he starts pushing the King to the finish line. The King says something to him. He says, “What are you doing, Rookie? You realize you just threw away the Piston Cup?” and then this is where we had this glimpse of the transformation Lightning McQueen had. He said, “You know an old race car once told me, all it is, is an empty cup.” And he pushes the king through the finish line and the story…..the hero’s second journey, that transformation, he accomplished it. He became somebody more. Something different, something better.

Isn’t that amazing. And it’s like, that is the story line for movies. It’s the hero’s two journeys. And when you see it, it starts becoming so clear that all these, every movie there’s this external journey, the external desire they are going for, but then there’s this internal journey that happens and I want you to think about this for yourself. Because, we’ll get more when you get the book, it’ll explain how this fits into the epiphany bridge and all that stuff.

But for a lot of us, that’s our life. We all get into whatever we’re doing because we have this thing. I got into wrestling because I wanted to be, at first a state champ, I wanted to be a national champ. Here’s my journey of achievement. That was all I lived, thought about. That was the only thing that mattered. I went on this journey and hit my state champ, I became an All American and went to college and my last goal was to become an All American in college. My whole life, everything rode on this journey, I was going on this thing, and I didn’t hit it. I fell short, I didn’t even qualify for the national tournament my senior year, fell short. And it was over.

And I didn’t get my thing that I’d been trying to achieve. But then for me as a person, I stepped back and I looked and I said, “What happened in the last 12 years of me pursuing this dream?” what was the journey of transformation for me? Who did I become because of that? If I didn’t go on this journey, even though I didn’t hit my desire, even if I would have hit my desire, what was put in my path? Who did I meet? How did I change who I am? How did I become someone different, someone better because of that?

If I hadn’t gone on that journey where would I be today? It would have been a whole different trajectory. But the journey of transformation happened because I was chasing that desire. So let’s get into business, want to make money, that’s the desire but then what happens along the way? Holy cow, you feel, you realize and this is true for me, you realize that the things you create actually have an impact on people and it can change their life. And suddenly it shifts from I need to make money to how can I have an impact? A transformation, that’s the switch.

That’s why there’s so many people who go through weight loss, this desire to lose weight and in the process they’ve learned something about themselves. And they have so much passion about it and they want to share it with other people and that’s why they become trainers and coaches and experts and all these crazy things.

It’s so fascinating. It’s in movies, in life. All over the place, the hero’s two journeys. It’s excited. So that’s what I got for you guys to you. I’m almost to the office. I have more that I want to share, but I’ll have to save it for another podcast. Maybe I’ll do it on the drive home tonight because I have the paper right here. The next thing I’m looking at is the conflict. How do you break down the actual conflict that’s happening inside of this story. The hero’s, after he’s left home, he’s going through this thing, what are the levels of the conflict. I actually have it sketched out right here; it’ll be in the new book. I’m calling it the Five Turning Points of Conflict, and it’s awesome. So maybe I’ll share that tonight or whenever the next podcast comes out. Least that’s the game plan. If not, then go read my book because it will be in there for sure.

I hope that is exciting for you guys, gets you a little pumped up about story and thinking through that as you’re telling your stories. Because the end of the day no one really cares if the hero achieves the accomplishment. The audience cares that the hero becomes something and gets the journey of achievement, or the journey of transformation. That’s what we actually root for. That’s how we fall in love with characters. Rocky part 1, Rocky didn’t win. But who did he become? That’s why we love Rocky. Alright, I’m at the office, guys. Appreciate you all, have an amazing day. I’ll talk to you guys probably later on tonight. Alright, bye.

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Final Clickfunnels webinar?

On this extra long episode Russell talks about doing a webinar for Clickfunnels today, and why it’s the last time. He talks about where he was a year ago, and how things have changed for Clickfunnels in that year.

Here are some interesting things you will hear in today’s episode:

• Why Russell thinks doing a webinar a week for your business is still a must, but why his business is different.
• What revelation led to The Expert Secrets book and the possibility of doing an infomercial with Dean Graziosi.
• And what you can expect to see with Clickfunnels when things change in January.

So listen below to hear what kind of changes are coming for Clickfunnels in 2017 and why.

---Transcript---

Hey everyone, this is Russell Brunson I want to welcome you guys back to Marketing In Your Car. Now, it’s funny I get people all the time that ask me what microphone I use due to its amazing audio quality, and it’s just my phone. I don’t do microphones, I just hold it and talk into it. I figured if I had to get a microphone set up I never would have done it. I just want to be able to do these whenever I want to. Whenever I want, so I need at least the most simple, easy setup possible and that’s how we did this, which is really cool.

I actually just got a brand new iPhone, so this is my first time recording on this new iPhone, which I’m kind of excited about. With that said, it snowed last night, if you follow me on Snapchat….I may be killing Snapchat, I haven’t decided yet, but it’s kind of frustrating but it’s also kind of fun. I may be moving it over to Instagram Stories or something, I don’t know.

But we went, half my kids are out in the snow playing in it. Norah and me were in the hot tub, it was really fun. Then the kids want the fireplace on, so I ran in my bare feet in the snow to turn the fireplace, it was some good times, but I survived it and lived to tell the story.

Today is exciting day because today is webinar day. We’re doing a webinar, I was doing the stats, 4500 people registered. What? Which is going to be exciting. It’s funny, we’re getting towards the end of the year now and I want to share a message that’ll loop back to the beginning of this year. For those of you who have been listening to the Marketing In Your Car podcast, if you haven’t been, go and binge listen to all of them and catch up because there are some important things you’re missing. Just kidding, kind of.

There was a podcast I did, I think in January. I was driving home and it was snowy as well. I think it was called the business model for the next twelve months. So if you go to marketinginyourcar.com and search on the page for business model, or twelve months, it should pull up and you listen to it. But I walk through a challenge I give to everyone, that basically do a live webinar every single week for the next twelve months and transform your life and business and it’ll be amazing.

What’s interesting is that, as I’ve been saying that over and over and over again, very few people have. Surprise, surprise. But the people that have are doing some amazing things. Some are speaking at Funnel Hacking Live, some are doing different things. One of them, I’m going to brag, I hope they don’t mind. I’m sure that they’re probably listening to this, but Brandon and Kaelin Poulin are examples of people who just, every time I’m like, “Hey you should do this.” Just do it and it’s amazing. And last month, and they’re in the weight loss space, they sell $147 product and you might think, well how much can someone make doing a webinar a week every single week for a year? And I tell you it compounds. It’s a compounding interest game.

I remember some famous guy said something about compounding interest, which was cool, but I don’t remember the quote or the actual concept behind compounding interest. I only know how to sell stuff. But it’s the same thing I think. It compounds. Just to put into perspective, when I met them at Funnel Hacking Live, they were doing about $100,000 a month that was in March or April, whenever Funnel Hacking Live was. Then they joined Inner Circle and kept doing it, and kept compounding and compounding.

November, I actually sent an email out the other day, I was like they did almost half a million dollars in November. And Brandon messaged me back, “What? We passed 600 grand in November.”  So I want to put it in perspective for you. $600,000 selling a $147 information product in the weight loss industry. That’s the power of what we’re talking about, this compounding interest, this compounding effect of consistently doing the same thing over and over and over and over again. And I’ve shared it with some of my friends, people who are successful, I had one friend I won’t mention his name. A great marketer and super cool guy, and his company has been stuck at about $3 million dollars a year for a couple of years.

Which is funny, for some reason, I was stuck at 3 million a year for a long time, that was my sticking point. There’s different sticking points, for me to break a million dollars was really hard, took me four or five years in a row, I was trying to break a million dollars from January 1st to December 31st, and I missed it multiple years in a row by a couple tens of thousands of dollars, like 20 or 30 thousand dollars. There’s some mental block, and after I broke that I shot to 3 million and stuck there for a long time. Could never really break through that, in fact, I broke through it one time, when we built a big company up and had a huge staff, but our profits were horrible, then we shut that down and I was stuck at 3 million again for 3 or 4 years consistently, could not break that mental barrier.

What changed it for me was that transition to selling a lot of different product, because that’s the mindset of marketers, I gotta create the next big thing, to make more money to how do I make something consistent that I just keep pushing people through. For me it was the webinar. We did the webinar and I committed to our team, because everyone….it’s funny, when we launched Clickfunnels, a lot of my friends, and I saw it in forums, in Facebook groups, people were like, “Clickfunnels looks cool, but it’s Russell’s flavor of the week. I don’t want to move my whole platform and then next week he’s on to a new thing.”

I was like, “Crap, I have to show people that I’m serious about this. This is the future, this is my focus.” So a lot of my friends actually, didn’t sign up for a year and half to two years because of that. They were afraid I was going to move on, because that was my pattern. That’s all of our patterns. We do something initially to build a big audience of people. Then the way we start making money is create new things to sell to them. And that’s part of the strategy, there’s value in that, but what’s more valuable is creating a front end offer that’s evergreen, consistent, that you’re always driving people into. There’s a consistent message, consistent onboard, everyone comes through the same channel, buying the same thing, understanding the same concepts, then as you’re building your culture and all these other things, come off of that.

So I started doing these one things consistently, that was kind of my promise to Dylan and Todd initially, “This is going to be my focus, don’t worry guys. I’m not chasing the next shiny object. We’re going to focus on this.” It took me three months before we figured out how to sell it right. We had multiple failed product launches initially. Then we figured out the webinar was how we were going to sell it, and it worked.

We did the webinar over and over. And I did the webinar every week for almost a year, probably more than that. Some days I would do two to three webinars in a day, which is a lot. I don’t know if I could handle that nowadays. When we first got started, that’s what I was doing. I’d do a webinar and get off, then do another one and get off. If you do it, those of you who have done a webinar, a two hour webinar, it drains you. All your energy is going into it, and to do two or a couple times three in a day, it was tough. But I was learning my message, finding my voice, understanding where people were getting stuck, perfecting it and going over and over.

And the nice thing about doing it live is it gets everyone on your staff and team focused on this thing. This last year, we had so much success and the webinars were kind of shifted over to automated webinar, and that’s been running for most of this year, so I haven’t been doing them live that much this year. But I paid my dues, so it’s okay for me. For you guys, you gotta pay your dues first then you can. After you’ve done it 50 or 60 times live, you’re allowed to automate it.

So we automated it a lot this year, it’s been good, a consistent stream of money, but it hasn’t been this big focal point. So we wanted to do one big last hurrah, which is happening today in a couple of hours, to do the funnel hacks webinars. So we did a big push and got 4500 people on it. 4500 people means we’ll get a thousand on the webinar. We consistently close 20 percent, that means 200, so we’re looking at probably 150-200 thousand dollars live on the webinar. And then from replays we should double that. Gets us to 3 or 4, but then we’ll also have a big urgency and scarcity scare since this is the last time we’ll be doing this webinar, in fact we’re doubling the price of this offer and changing the webinar as a whole coming into the new year.

So there’s a lot of built in urgency and scarcity. So my guess, we’ll probably end up with 5 or 6 hundred thousand from this in immediate sales, but the lift from that is huge as well, because even people that don’t buy, now they are indoctrinated into our process. They sign up for Clickfunnels, they start buying the books, all the other pieces start happening and there’s so many big benefits that come from the consistency of the webinar.

So I just wanted to kind of circle back to when we talked about, almost a year ago, and get back to that. Like I said, my friend who’s stuck at $3 million I told him, “This is the model. You gotta do a webinar every single week.” He was like, “I can’t write a new webinar every single week.” I was like, “No, you do the same webinar every single week.” He was like, “I can’t do the same webinar every week, my audience will get tired of it.” I was like, “Exactly, that means you gotta bring in a new audience.” And he was like, “No, that won’t work. We make our money by creating new things, and it takes me a couple of months to create a new thing.” And I was like, “That’s why you’re stuck at 3 million dollars, because you can’t.” It’s a hard, hard road to grow past that until you find……

I know that, from a decade, ten years of me trying that and launching and re-launching. No, focus on creating a front end, it becomes so amazing, good, and powerful that you can consistently bring new blood in that brings new blood in.

The second half is that you’ll find these businesses that are stuck at 2 or 3 million dollars a year. Usually after a year or two of that they start getting atrophy and it starts shrinking and there’s usually a couple of reasons. One is the entrepreneur is burned out of creating new offers. Number two the audience starts shrinking. I don’t know what it is, we all get good at bringing in an audience initially, and then we have it and we stop focusing on that. We’ve gotta be focusing consistently on new leads coming in. It’s a life blood of your business, even if you don’t want to grow, just want to maintain, it’s essential to have.

It’s interesting, I have been listening to an old course, an old Kennedy, actually Bill Glazer course, it’s called Think and Grow Rich for Renegade Entrepreneurs, or something like that. I found it somewhere. So I’ve been listening to that and the firs thing he talked about is renegade entrepreneurs thinking to grow rich is that they all have a focus on consistent new lead generation. No matter how good their business is doing, they are always focusing on consistent new leads coming in.

As I move into this new year, we are changing the webinar offer. We’re changing the pricing. We’re doing a lot of cool things inside of Clickfunnels and how we sell it, but I’m not going to be doing this webinar anymore. So for me it’s like, what’s the new horizon? What are we shifting to?

I still recommend for 99.9% of all business, the focal point should be a front end webinar. In fact, we will still have webinars that are selling on the front end. But for me, I think I’ve talked about this with you guys before, my whole goal now, we just passed, it’s crazy. This week we passed 25 thousand active customers inside of Clickfunnels. That’s not people who signed up and left, that’s people who are actively being billed, happily. It’s…..we never thought we would get to that. We talked about that, “Oh yeah, when we have 100,000 customers…” but we never thought that was a real thing. But a little over two years in we’re at 25 thousand active customers, which is crazy.

So for us, it’s like how do we expand that market? How do we get it bigger? We can keep doing it through webinars, and we will, but I think for me and my business, and again, I’m not saying this for all businesses, because I do not think this is across the board, but for Clickfunnels to grow….we’ll continue to grow in the channels we are, people that have existing businesses that need a funnel, but the big opportunity for me and our team is, and it’s funny because a year and a half ago when I started down this project, for new customer acquisition, how do we keep the fuel in the pump? It was funny, we were looking at, trying to figure out, what’s the offer I create so that all small businesses will start using Clickfunnels?

I was stuck for 3 or 4 four months, trying to think through that, trying to figure things out. And it’s funny, I may have told this story before, if not it’s worth telling again. So you guys may hear it twice. A year and a half ago I had joined Joe Polish’s 25k group and the night before the first meeting, I got invited by some cool people to come to this little dinner party. It had about ten people in it, so I come to this dinner party and Dave Woodward came with me to the trip, but he wasn’t able to come to the dinner. And prior to that Dave and I were talking about it, “How do I create, a book I need to write, or is it a webinar? What do we need to do to penetrate and get all of small businesses to start using Clickfunnels? And we’re thinking through it and thinking through it. And it’s funny how when your brain is on something how things just open up.

So I’m at this dinner and sitting across the table from me is Dean Graziosi and Dean is someone I’ve always looked up to and he’s been on TV for 15 years selling his books. I think he’s probably sold more books through direct response marketing than any other human on earth. The person who might be closest is Kevin Trudeau but he’s in jail right now so I’m not going to work with him. But Dean’s the best, and he does things in a really clean way that aren’t cheesy, that aren’t like the dirty stuff.

And I’m sitting across, looking at Dean and we’re talking about, I don’t even know, something unrelated, and as we’re talking I had this epiphany, I don’t know, I look at it probably more like a revelation from Heaven, but who knows, whatever it is. That thing that is like, “Russell, you are going to be writing a book, you’re not going to be targeting small business owners, that’ll take care of itself. You have to expand the market and the book you’re going to write is going to be called Expert Secrets.” I own that domain, but that was never in my vision to write a book called that. “The book’s going to be called Expert Secrets and somehow Dean’s going to write an infomercial for you.” I’m sitting there listening to Dean talk about his kids or whatever, and I was like, “What? Did I just hear that right, because I don’t know if that makes any logical sense whatsoever. Then my brain comes back and its like, it doesn’t need to. I was like, alright cool.

All I had was this little glimpse, “Okay, you are writing a book called Expert Secret, it’s going to help you expand the market and Dean’s going to write an infomercial.” I’m like, okay do I tell Dean that he’s writing an infomercial for me? No, don’t tell him, he’ll think you’re weird. It’s like on a first date, I think this is my wife, should I tell her? No, don’t tell her on the first date, hold that in. That’s how I kind of felt. So that was kind of the beginning of it.

So I went back that night to the hotel room and I saw Dave and I was like, “Dave, I’m writing a book, it’s called Expert Secrets and the whole goal is to expand the market.” And he’s like “I got chills. Yes, we need to do that.” I’m like, “Alright.” So Julie, who is my writer, helps me with my writing projects, I voxed her that night. “Okay Julie, I’m writing another book.” She’s like, “You said you were never writing a book ever again.” I was like, “I know, we’re doing it anyway. I’m wiring you some money, give me the info again.” That night. I wire her and then I start writing this book and we start going down this process and I have no idea how all these pieces are going to take place, I just know that it’s supposed to. So I’m going to start running that direction.

So we start running. Some of you might already know I wrote the whole book and then this summer I was editing it and trying to get it ready for the publisher and I realized that I hated the book. So on Snapchat I highlighted all 250 pages of it and deleted it. Messaged Julie and said, “We’re writing a new book.” And she’s like, “What? We just wrote a book.” And I’m like, “Yeah, we’re writing the same book again, but this one is going to be way better.” And started over, I’d been working on that project, in fact, today I finished Secret number 7, which is chapter number 7. For some reason I have to name everything secrets, I don’t know what’s wrong with me, I just like secrets better than chapters, so whatever.

And the book is legitimately, I’m so proud of it. I can’t even….so proud of it, so excited to share it with everybody. It’s gonna change a lot of lives. Change how people look and view how we sell and how we influence and how we can affect people’s lives. So it’s gonna be awesome.

And then I’m in Genius Network, I go to that….Excuse me, now I’m going to rewind back. This is the next morning after hanging out with Dean, I’m in the genius network and I love Joe and Genius Network…..Just the way that…..I’m not a super huge fan of some of the way that…….I’ll leave it there.

I’m out in the hallway talking to Jason Fladlien. Jason’s a big mentor of mine and I’v e learned some things about belief that….I was telling him the last time we were hanging out, “Do you realize those things you told me about belief have changed my whole life.” He was like, “ I don’t remember talking to you about that.” I was like, “Really? It was a really big deal to me.” He’s like, “I don’t remember that.” It was funny.

I was talking to Jason and I told him we had launched a certification program, I was like, “We’re shutting it down.” He was like, “Why would you shut it down.” I was like, “It’s not working.” And we tried to talk through it and we were going to shut it down, and he was like, “Why don’t you find some rock star to run it for you?” and then I was thinking, if I can find the right person, then yes I would do it. But I don’t see that vision.

Then a couple of days later, we’re sitting in a room talking about shutting down the certification program and all the sudden, I can’t remember who it was, but someone mentioned Norah and all of us in the room got chills, it was like, yes, she is the right person. She will take this to the next level. Norah is that person. We called her up, begged her and she came in and built the certification program. And what’s interesting, the certification program, we’re certifying all these amazing people now who were building funnels…

I just pulled up and Steven is looking through the office window in a Santa hat, waving at me going crazy and saying Webinar Day.

Anyway, this certification program is certifying all these amazing people who are now going and penetrating getting funnels into local businesses, which is cool because I was trying to figure out how to get that, how to go that direction and it didn’t make any sense. Now I know that those markets will be filled through the certification program, which is so cool to now see the vision later.

So we’re working on the book, go to the next Genius Network, and I went to the last one and I was like I was not planning on re-upping, so I was like, it’s been good and I like it but it wasn’t what I needed right now in my business. The night before the last meeting, Dean’s like, “Hey come to my office.” So I swing over to his office and we talk for a bit. He shows me his infomercial studio, I’m sitting in this thing and I’m like, this is where he’s going to be filming an infomercial for me, but he doesn’t know that yet, how do I not awkwardly bring it up? “Hey man, just so you know you’re building an infomercial in this studio.”  It was pretty cool.

And then, I was talking about how cool it’d be to have him do an infomercial. I just dropped it as if it just came in my head, not that I’d been plotting it for a year and knew it was going to happen someday in the future. I was like, “Man, that’d be so cool to have you do an infomercial. What does it look like?” an d he’s like, “I don’t do infomercials for people, but I might be willing to do one for you.” I was like, “Really.” And he’s like, “Yeah.” And he gave me some cool compliments and I was like that’s cool.

And then he kind of mentions in bypass, Joe Polish and I are thinking of doing a 100k group, would you be interested? And I said, “If you help me do an infomercial I’d definitely be interested.” And he was like, “Alright, I think we can make that happen.” And we kind of left it at that. I was like, oh my gosh. That night I was all giddy, this may actually happen. There’s now a path that this could actually, that this might possibly happen.

So the next morning at the 25k meeting, the first thing Joe and Dean do is they launch, “Hey we’re launching a 100k program.” Dean’s like, “Brunson’s thinks he’s in.” and I was like, “I’m in.” and they handed me an order form, I filled it out and joined the 100k program. I’m like, I don’t know the answer but I know that this is the path. Somehow Dean’s making the infomercial and I just need to be closer to him.

So that was kind of it, and now the 100k program, we had our first meeting a couple of weeks ago, I think I talked to you guys about that. And what’s cool, is at the meeting he asked me if I would train for a little bit. I was like, “What do you want me to train?” and he asked what I thought would be best for this audience. And I said, “I know what would be best.” So I shared some stuff in expert secrets book, it’s almost like a test to see how this audience would respond to it, and they went nuts. Insane. I was like, yes the message is right. The book is right.

And I told Dean, my book’s about this concept. And Dean’s like, “I want to help you with the infomercial.” And I was like, “I want you to help me with the infomercial.” And he text the other day, “I think I have the perfect host for your show.” I’m freaking out that all this stuff is happening. For me the market expansion is the book, Expert Secret and using it through an infomercial. I mean we’ll be doing a normal book launch and pushing through channels that we’re good at. But I see a very clear vision of how we can use Expert Secrets to create the market to get people to……

Because the hard thing with a small business owner, let’s say it’s a chiropractor. If I go and I’m like, “I want to show you this thing called Clickfunnels.” And he’s like, “Alright.” And I show it to him, “Look you can drag and drop and move things on the page.” And he’s like, “Isn’t that how all website builders work?” because he doesn’t build his website. It’s the consultant that they hired or the webmaster that does that. To them it’s not a big deal, so the only way to get to them is to become a consultant, which is why the consultant program is working so well.

I’m like, if we want to expand, we have to create people who are going to be using Clickfunnels. How do I create somebody? I show them the value they have within themselves. I show them that they’ve got talents and hobbies and skills and the thing that they goof off on the weekends because they love it, could actually become a career for them, if they learn how to structure it right. As soon as I can convince them of that, which is the goal of the book, then they need Clickfunnels the tool to be able to actually implement it. And that’s the magic.

So that’s how we are going to be expanding our market. That’s going to become our new front end. Don’t forget, unless you’re worried I’m shutting down webinars, after they go through the book the next funnel is the webinar. The message will be a little bit different. In fact…..it’s already been 21 minutes. I’m sorry. I’ve been sitting in the parking lot freezing because I’m so excited to hang out with you guys. So I’ll just tell you some more.

So what’s going to happen is they’re going to get the book, through radio, infomercials and online, all these different channels are gonna be pushing it. After they get the book, then there’ll be a survey they take. The survey will identify what type of business they are and then there’s a different webinar based on each of those types. And that’s the future, where we’re going. At least I think so. It could definitely change in the next few months. But that’s where we’re going. And Dean may decide next week that he hates me and not do an infomercial and I’d be totally cool with that.

But so far I said, that’s the direction I’m going. But for most of you guys, the book is a much harder direction, longer and I think that for every one of you guys, if you join the inner circle, 99% of you guys, I’d say, you need a webinar and you need to do it every single week. And you’d say, “I want to automate it.” And I’d say, “Go back to this podcast episode.” And I’d make them go back and listen to it and say, “After you have perfected your message then you have my permission to automate it, but not before.” And that’s kind of the same thing I wanted to mention today.

It’s been a year now. And those that heard that message a year ago, if you’ve been listening, you could be in the spot where Brandon and Kaelin are, where you did 600 thousand in sales on a webinar in November. Or maybe you haven’t done the webinar yet, and it could be both ways.

There’s a kid, I’m learning his story, 4 or 5 people keep telling me, I haven’t met him yet. In the Clickfunnels group, he’s an 18 year old kid who was a pizza boy a little while ago and he learned the perfect webinar and he did like, I don’t know, 3 or 4 hundred grand selling something through a webinar. And he’s a young kid, first time he’s ever done it. But he did it and he’s doing it consistently and that’s what you guys gotta do. So I’m asking you right now to recommit. Because I don’t want to have this conversation next year with you.

The conversation I want to have next year with you is, “Russell, I made so much money this last year. What should I do?” I’m going to say, “Come to Kenya with us and let’s build some schools together. But first we gotta get you to a spot where you can.” And the way we get you there is by having a consistent funnel. You’re bringing leads in every single day, new blood into your business every single day.

And it’s happening through a front end webinar. And that’s the model. So go back, marketinginyourcar.com search for the next twelve months, or business model for the next twelve months, something like that. And listen to that, and follow that like it’s the gospel truth, because it is.

There’s times for all these other funnels and all these cool things we’re doing, after you’ve acquired the customer. What’s cool is that you can focus on doing the live webinar once a week and the rest of the time you can focus on cool new products and services you can create for the existing audience, but all of your ad money, your time, your effort, your focus, should be on getting new people in through one consistent message. After you have that, then you can go back and create new things for those people. But that should be your focus.

There you go. This may be the longest marketing in your car in the history of all time. We’re at 24 minutes and 15 seconds. I’m going to bounce. I got some work to do. We’ve got a webinar today. I have no idea what the numbers will be, but I’m excited to do it. And then retiring this message, which is kind of sad. Not completely retiring, I’m just definitely changing it for the new funnels to be very specific.

The one…… for people wondering why, this webinar I talk about supplement funnels, which has been a double edged sword. It’s got a lot of people excited about supplements, but people who don’t have a supplement, there’s always just gap after bridges. So the new version webinars, webinars-plural, we identify who they are, and if they’re a retail store, we have a webinar showing them retail funnels. If they are an expert, we’ll show them expert funnels. There an ecommerce person will show them ecommerce funnels. We’ll be very specific to funnels we show in the webinar to the type of person who’s listening. So that is what we’re doing.

Because the first two years of this has been brute force. We try to get everyone with the best message we can create. The second ten years will be more like a sniper war where we craft the message perfectly for each audience. It will hopefully increase conversions, stick rate, decrease churn, and build the culture even better. Thanks everyone for listening. Appreciate you all, have an amazing day and I will talk to you all again soon. Bye everybody.

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Important insights on developing your future based mission.

In this episode Russell talks about starting a supplement business with a friend and some of the challenges he faced with naming it. He also talks about what inspired him to name it what he did and how he will achieve a cult following.

Here are some cool things you will hear in this episode:

• Why Russell decided to get into the supplement business again.
• Who Russell plans to sell supplements to and how he came up with a name.
• And What Steve Jobs quote helped inspire his vision for the business.

So listen below to hear how Russell plans to build a community with his new supplement business.

---Transcript---

Hey everyone, good morning and welcome back to Marketing In Your Car, I’m so glad to have you guys here today. It’s been a little while. We just got done with our Thanksgiving vacation, instead of doing what normal, sane people do and stay home and make turkey we decided to take our kids on a Disney Cruise, which was a lot of fun. other than more than half of my kids throwing up on the boat, which is a story for another day. But it was awesome, we had a good time.  Glad to be back now, getting back to work.

Pretty much, last night after spending a week off, I plotted out world domination and I have a blueprint and game plan and it is insanely exciting, so I’m excited to get to the office and executing on said blueprint. Because it’s going to be amazing. And my goal is to get all of them before the live event, which is 3 months away. By the way, last year we were pushing tickets all the way to the last week or two. I think we’re going to sell out today. Today we raise the price, because it’s black Friday today, and so we’re raising the price at midnight and I do not think we’ll have enough tickets to keep selling after the price raise, so it may just sell out today, which is insane because it’s getting bigger every year. So I’m excited for that.

But today, what I want to talk to you guys about, excuse me. I almost did a podcast on the boat two or three times but between puking kids and everything else it just never happened. Been working on my book as you know, we’ve talked a lot about this, I cannot wait for you guys to read this, it’s going to be awesome. But in the book, one of the things I mention a lot is how to build a mass following, and there’s three things. The charismatic leader or attractive character, then there’s the future based vision of where things are going, and then there is the new opportunity. I’ve talked a lot about new opportunity, but today I want to talk about the second piece there which is the future vision and stuff like that.

Because, this is one of the things….I didn’t craft any of things for me initially, but they’ve been crafted as we’ve been growing and it’s been fuel for the fire. So the big part I want to talk about today is, first off, identifying exactly who your market is and from there creating something that calls them out When we first launched Clickfunnels, funnel hackers is what we became. The community became funnel hackers, they identified with that. They got t-shirts that say, “I am a funnel hacker, I funnel hack.” And it became a part of this mass movement, which is kind of cool.

As we launched the funnel hacking event this year we came up with the headline, and not a headline, it’s more like a rallying call that became the headline. It’s funny because the headline initially, I don’t know if I told you this story or not. It was like, “You’re one funnel away from becoming rich.” “You’re one funnel away from quitting your job.” “You’re one funnel away from growing your business to the next level.” And every time we…..every variation of that headline was lame because that’s true for a small percentage of people, but everyone’s different. Then finally I deleted everything, I was about to start writing again, so I deleted everything. It just said, “You’re one funnel away” I looked at it like, that’s it. That’s the rallying call. That’s it.

So I shifted my emails, every email comes now says, “Ps, don’t forget you’re just one funnel away.” The headline from the event, “You’re one funnel away.” I started doing these Facebook Live’s where it’s like the state of the union address and I sign off all of those, “Don’t forget you’re just one funnel away.” Drew Canoli, my buddy who owns Oganify and Life TV, I initially saw him do this with his movement and I thought it was so cool and I was jealous that I didn’t have one, so I got one and I want you all to have one too.

So his was, he always says, “Don’t forget guys, we’re all in this together.” So he gets everyone to be like, we’re all in this together. We’re all losing weight together. We’re all juicing together. We’re all…….it becomes more of a community. We’re all part of this thing. That’s how Drew did his.

So mine now, with the whole, “Don’t forget you’re just one funnel away.” It gives hope and vision. It’s so inspiring, because you hear that and you’re like, even if you failed ten times, “Man, I may have failed ten times, but I’m one funnel away. The next funnel’s going to be the one.” It gives you a reason to keep moving forward and keep driving.

In Clickfunnels side, it’s been fun but recently, one of my buddies, Darin Stevens, who will be speaking at Funnel Hacking Live. A year ago actually, he came to me, “I want to start to do this supplement company.” I was like,” I sold my supplement company. I’m not really interested. Unless it’s a new tropic company, I’m totally obsessed with new tropics, and it would be cool to make supplements for entrepreneurs. I would be totally interested in that.” And I did have some other stipulations like, I don’t actually want to own the company. But I do want royalties on it and stuff like that. He was cool enough to work, it worked out good. We’re basically, I do the cool parts that I like to do, but he gets to do the cool stuff he likes to do. We’re working through some stuff.

One of the very first supplements we’re going to do is, it’s interesting, a supplement I created in the past called Ignite, it was actually based on a supplement one of my buddies did a while ago called Fighter Fuel. It was energy for MMA fighters, which is kind of cool. We found out Fighter Fuel, after he had sold a whole bunch of them, was trademarked, as good entrepreneurs do, we don’t check that out ahead of time, so we had to change the whole thing. So we changed it to Ignite. It was called MMA Ignite. So we went off in the MMA world, but we found out that, I thought MMA would Ignite all the different martial arts, but turns out it pushes all your markets away. So I’m like, crap.

So then we were going to do, maybe we’ll call it Gamer Ignite and go after gamers.  Or call it CrossFit Ignite, go after CrossFitters. So we re-branded again, called it just Ignite, so we could leave it kind of open. But then it was kind of this vague thing. We never sold any. I have a whole warehouse of it. But Clickfunnels was literally built on Ignite. Everyone, that’s how we pulled as many all nighters as we did. If you go back about two years in the podcast when we were launching this puppy, you’ll remember my late nights coming home at 4 in the morning every single night. Ignite is what we used to get through.

So with Darin, I said, “How about Ignite. I love that supplement. It tastes good, people love it, we just never sold it.” At my live events I give it to people all the time, people are trying to order it. I’m like, “We don’t sell it.” They’re like, “But I need it. I’m addicted.” So it’s always a good problem when people are trying to buy something you’re not selling.

So anyway, we decided for the first supplement for our new company we were going to sell Ignite. What’s kind of cool about it, we were trying to go for a long time with a name. I wanted a cool name that would be cool. We couldn’t name, we tried a whole bunch of names that were good names, but nothing that was amazing. Then one night, I was watching Limitless, the TV show. It was actually the pilot and on there he talked about how “when you take NZT it unlocks your mind and you have unlimited potential.” I was like what? Unlimited potential, U P, Up. I was like we should call it UP Brain. So I ran upstairs and bought Up Brain, bought every variation of that domain. So the supplement company is going to be called UP Brain, unlocking the limited potential of your mind, which is kind of cool.

So that’s like the overarching theme of the company but then each supplement is kind of different. We had this Ignite thing, before the cruise we were kind of finishing the boxing. It’s called ignite, but I’m like, “What is this, an energy drink. Who’s it for? Everyone?” That’s the problem with most energy drinks, they’re for everyone. Pre-workouts are for body builders, there’s all sorts of energy drinks, but they’re kind of for everybody. I was like, if we need to carve out our segment, we need to call out our people. This comes back to the cult building 101. We need to call out our people and get them to come to us.

So we’re like, who are our people? Initially I was like, its entrepreneurs. Let’s call it Ignite: Energy for Entrepreneurs. But it’s not entrepreneurs that take this, in my world it’s the entrepreneurs and intrapreneurs. The people inside the company who are helping us drive this vision and mission. I’m like, who are our people? If I can’t call them out, then how am I supposed to advertise to them?

All the sudden, like a bolt of lightning, I had this inspiration. It was a quote from Steve Jobs popped into my head. I’m going to try to read this quote while I’m driving. I’m at a stop sign right now, hopefully this won’t kill my recording. Let me see if I can record this. Hopefully it will work.

The quote says, “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

I think that was Steve Jobs. It said Steve Jobs before but I was searching for it when I was driving and some other guy’s name came up. But I think it’s Steve Jobs, so I’m quoting Steve Jobs. I said, that’s my rally call. That’s my people. That’s people I want to market to, it’s not body builders or fitness anything, it’s the people who are……what we came up with was people who see things differently. So the supplement is Ignite: Energy for people who see things differently. Then we’ve got Steve Jobs quote on the side. Boom. And then every single packet has Steve Jobs quote on it.

People say, yes that’s me. I see things differently, I’m the rebel. Or whatever, that’s my people. It’s the entrepreneurs, the intrepraneurs, the people who are trying to change the world. That’s who this supplement is going for. So that’s what we came up with. Then it comes back to, how can I make a t-shirt out of this? I need them to be able to self identify with the movement. So the t-shirt says, “ I see things differently.” Boom. How cool is that? I cannot wait to have that shirt and wear it and drink the supplement and have all those pieces come together.

We still want to have the rallying call, the “You’re one funnel away” or “We’re all in this together”. That’s the next step here in the building of a future vision of this new supplement company. I’m excited by it. I hope that you guys are excited to. Just thinking about the things in your business, because they’re the same right. How do we build a movement that’s bigger than us? If you’re thinking your business is a product, you’re going to become transactional and it’s tough. It’s something where you’re constantly looking for the next kill, the next thing.

I have a lot of friends who, that’s their businesses and I love them, but man they’re going……Eat what you kill. And they live off of that and they die off of that. I’ve seen businesses grow and collapse because of that. You really shift your thinking from I’m selling products, transactional things to I’m building a community, a culture, whatever you want to call it. These are some of these elements that come into it, where people self identify with the brand.

I told people with Clickfunnels, I don’t want people thinking Clickfunnels is Russell’s business. I want people thinking Clickfunnels is our company. This is us. I want them to be part of it. And that’s what makes it cool. I want the same thing with the supplements. Yes, I see things differently, that’s why I take these supplements. Because I’m different. I want people to identify with that.

Sorry I’m at four-way stop with tons of construction. That’s why I was able to sit there for so long and read my stuff because…Now I’m going and trying to figure out the route I’m taking a bunch of weird streets.

Anyway, hope that helps you kind of start thinking through those things for your business because with Clickfunnels a lot of things I didn’t think of, luckily we stumbled upon them and as they happened we saw the impact of them, so we tried to engineer those more now that we’re thinking through it. And now, especially with new companies to work with, and people in my inner circle, those are the things we’re talking about. How do we create those things? Because the better you create those things, the more powerful it will be for you and your community. It will take your business from a transactional thing, where you’re hustling for each deal to something where it’s more than that and it become part of people’s lives.

When that happens, that’s when life gets really fun. Think about the products and services that you interact with every single day, they’re not a product to you, they’re part of your life. For me, Clickfunnels is definitely a part of my life. There’s supplements I take that are part of my life. My phone is part of my life. There’s those things that aren’t products for you anymore. My iPhone, and I don’t know if you have this same issue, iPhones have been crapping out lately. I thought it was just mine. Mine would hit 30% and then it just dies. I’m like, Oh, my phone’s dead.

Then someone on Facebook posted and 800 other people were like, it’s happened to me too. So apparently its global. I was telling my wife, “Man, I’m so pissed, my phone keeps collapsing, every time it’s 30% it dies and I have to reboot and recharge it. It’s a huge nightmare.” She’s like, “Oh, we should get Samsung’s.” I’m like, “No. That doesn’t make any sense.” She’s like, “But your phone doesn’t work.” I’m like, “Yeah, but I’m part of this really cool cult. And we all have these phones and it’s cool. I don’t know, it’s different. It’s not transactional at this point.”

So there you go. Hope you guys get some benefit from this, I’m almost to the office, I’m going to bounce. I will talk to you all again soon. Have a great day and remember you’re just one funnel away. Thanks everybody.

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My reasoning behind my recent investment.

On today’s episode Russell talks about being in Scottsdale, Arizona for a $100k Mastermind group. He talks about how he can justify spending so much money and how he believes it will help his business.

Here are a few things you should listen for in this episode:

• What $100k Mastermind group Russell joined and why he thinks he needs to invest that kind of money in others, so that people will invest in him.
• How he thinks this Mastermind group will teach him to think differently and how that will help Clickfunnels grow.
• And what Clickfunnels goal for growth is this year and next year and why it’s so ambitious.

So listen below to find out why Russell is spending $100k to be a part of this Mastermind Group.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing In Your Hotel Room. There’s a weird echo. That is why…..I think yesterday I did one from my house. We’re not even in a car anymore, we should change the title of this thing if we’re going to keep this pattern down. Just kidding.

I’m here tonight because I am actually in Scottsdale, Arizona and I’ve had a bunch of people asking me why I’m here, second off, more specifically why am I here? Because I recently joined a part of…..I mean, I’ve been in mastermind groups a lot for ten years now. And I joined Bill Glazer’s back when my business was floundering and I didn’t realize how much it cost to join the mastermind group, all I knew was that I’d gotten some Dan Kennedy cd’s in the mail that were Dan Kennedy talking about his platinum group and I listened to them and it was the most amazing conversation I’d ever heard. So I was like “Holy cow I just wanna be in that room.”

So I called up GKIC the company at the time, I said, “Hey I want to be in Dan’s platinum group. I heard about it and I wanna be in it.” They’re like, “Sorry, it’s sold out for three years.” I’m like, “No I need to be in it.” They’re like, “Sorry.” We keep going back and forth and finally after I bugged them enough, I had a friend on the inside who got me in. And they said, “You’re accepted fine. Here’s the money.” And they sent me the order form and I didn’t realize it, I thought maybe it was 5 grand or something but it was $25 thousand. I was like, “Goll!” So I didn’t have that money, but I didn’t want to tell that after I bragged about how cool I was to get into the group that I couldn’t afford. So I just did it.

And I jumped right in and went to my first event and I thought it was Dan Kennedy’s mastermind group, and I got there and Dan Kennedy was nowhere to be seen. There was this old guy in the back, who later became one of my first real mentor. His name was Bill Glazer and he’s someone I love and respect a ton. He’s like my marketing dad. And he was in the room and I didn’t know what to expect when I sat down, and it was my first mastermind. The experience at first it confused me and then it transformed me.

For the next six years I was in that mastermind group and it went from having a tiny business to making a million dollars a year to making ten million dollars a year to losing it all and then growing it back up. Kind of this huge cycle of my life, it was awesome. Then Bill sold the company and I decided to not keep going to it. I was looking for other mastermind groups, and I joined a couple other ones. I won’t mention their names because none of them were that awesome. I plugged in and there were pieces that were good and people that were good, but it was just never home for me. So I tried a couple of times and just didn’t have any luck.

Finally I was like, “you know what? If I’m going to do this, I need to create it. I don’t think there’s anyone who’s created what I wanted. So that’s when I created my Inner Circle which has become amazing. As you know, last month, or this month, we did 8 days of meetings that were a hundred people in the Inner Circle. We have 4 groups of 25 and it’s just amazing. I facilitate mine very similar to how Bill Glazer used to facilitate his. Although at this meeting, the last meeting we had, Garrett White came and added some really cool things, we’re going to start adding to our meetings. So it was really awesome.

So it’s been really, really good but at the same time it’s really hard. When it’s your event you have to be on the whole time. You don’t get to sit back and just be there. So I kind of miss that. And I was hoping and looking and joined a couple other programs, and I even…..and I’ll say this now. I joined Joe Polishes 25k group, and if I’m completely honest the networking was amazing. I would say the networking is second to none. But I didn’t get what I…..what I want a mastermind for is different. Networking is good, but that’s not why I’m there.

I’m there because I’m trying to learn in a different plane, different level, different vibration, whatever you want to call it. Learn on a different level and I never got that in 25k. So I wasn’t planning on renewing and then I was there, they offered this 100 thousand dollar thing, so I thought about it for 5 seconds and I said I’m in.

A couple reasons why and I want to share them with you because hopefully it will help you understand why I’m here and hopefully it will give you guys permission to invest back into yourselves. The first reason is Joe Polish is running it with Dean Graziosi. Dean has been on more successful infomercials, has done more successful infomercials than anyone I have ever met. And he’s done it with books in the financial space, which is “hey, by the way, I have a book coming out in financial” or the how to make money space. Similar.

Part of me wants to do an infomercial or a radio deal and he’s been crazy successful in infomercials and radio and events and a bunch of things that is in the avenue of business I’m a part of, so that gets me excited. Second Joe Polish is one of the best network connectors I have ever met in my life. And I didn’t want to lose….I wasn’t planning on rejoining 25k because I didn’t get what I was looking for out of it. But I didn’t want to lose that relationship with Joe because there’s a lot of value there. He’s super cool, and super connected to everybody on planet Earth.

So I was like, I don’t want to lose that relationship and this could be the ability to have that at a higher level. Third thing is that, you know ever since me and other people have 25 thousand dollar group, a lot of people have them and a lot of people get into them. Joe’s is, I know other people have done it, but he was one of the first pones that’s done 100k group. And I thought the people signed up to do a 100k is typically a different caliber of people. Those that can write a check for 100k is a different caliber of person. So it’s going to get me the ability to be in the room with people at a higher level and hopefully plug in and find out the next two days what we get. Hopefully they have some different ideas and different things that are thinking different levels that I typically do. That’s what I’m really excited for, that piece of it.

Then I’m trying to think of the reasons. I know the last one. The last one is one that hopefully will be good for you guys. The last one is because I’ve thought about doing a 100k group before. I don’t know if I will or wont, I have no idea. I’ve thought about it but I was like I can’t ask somebody to give me 100 thousand dollars, if I haven’t given somebody 100 thousand dollars. There’s something about that. After Bill Glazier took my 25 thousand dollars happily I decided I wanted a mastermind group and I sent out an email while I was at the first mastermind group and I got 30 applications and I launched my first mastermind.

Because I’d spent 25 thousand dollars I felt like I had permission to do that. Justin and Tara Williams, when they joined my Inner Circle the first time, they had a $2,000 product, and I think the very first meeting, we were all like,  “You should launch a $25 thousand program.” And I think it was partly because they had done it, they had paid 25 grand, second off, they got permission from all of us and they went and did it. I think they said, I can’t remember the number, but it was like 18 people paid them $25k off the first promotion. They didn’t even have a sales team in place. They just sent some emails and took credit cards, which is nuts. It’s so cool.

But it gave them, the best part, we gave them permission. I think it’s funny how sometimes we’re not congruent with ourselves. We want to ask people to buy stuff, but then we don’t buy things. I have friends who pirate everything. They don’t pay for videos or movies or games or anything. So they’re basically stealing everything and then they’re trying to sell people their products. There’s some kind of incongruence there that, I don’t think it’s possible. I’m sure it’s possible for some people.

I have a friend, there’s this pirating website, and I don’t know the call but, where you can get basically every internet marketing course known to man is on it. You have to have a secret login and then you can download…kind of like Napster back in the day, but it’s kind of like internet marketing Napster. Every product ever is on there.

I had a friend that was on that site and he was downloading everybody’s products and courses and going through them. And he told me that for 5 or 6 years he never made money online, despite the fact he had every course known to man. Then one day he woke up he realized that, “If I’m going to ask people for money, and I’m not willing to pay money then I’m a bad person and I’m not going to be successful. I canceled my membership to the account, deleted the account  and then started buying people’s things. And just by the nature of me no longer stealing and actually investing, people were more willing to invest in me. I grew a company and business because of it.”

So another big part for me is just that. I should be able to invest something like this so that when if I ever someone for 100 thousand dollars, I’m not going to be freaking out because I’ll know, was it worth it for me? I’m going to create something that will be worth it for them. Those are the best couple of reasons. So that is why I joined the 100k group, that’s why I’m here. I’m going to be here the next two days and I’m excited to see what I get, what I learn, if I get any big aha takeaways, I’ll come back and report and share with you the good stuff.

But it’s also good to just step away, I’m so much in the heat of business for a long time, it’ll be nice to sit back and be able to think. That’s what’s happening. That’s why I’m in Scottsdale and that’s why I invested that much money. Hopefully the fruits of this will be good. I’m going to be speaking to the group actually tomorrow about some ninja funnel stuff, which will be really cool.

My real goal of this, some of you guys know, Clickfunnels we just passed 23 thousand active customers, maybe more than that now. We’re trying to get to 30 thousand by the end of the year. We’re getting close. We’re pressing a little. We got a big campaign in December, those things should hit it. And then next year we’re trying to get to 100 thousand. It’s a more than 3x leap, which companies don’t do that. Especially now with DC capital. We did, we set a goal, a big hairy audacious goal.

Anyway, we set the big goal and that’s what we’re trying to do next year. If I’m going to do that I gotta think different. I gotta look at things differently and have a strategy going into it. Some of the people in this room I think are going to be key to that strategy actually  working. We will find out what I will know soon. That’s the game plan. Appreciate you guys, I’m going to go to bed, because I’ll be busy tomorrow and I need to get some rest. Appreciate you all. Thanks for listening and now it’s time for you to go join a 100k group, or 25k group, or 10k or whatever it is for you. Because that investment will somehow magically give you the ability to let people invest in you too. I don’t know how it works, but it does. There you go. Alright you guys, appreciate you all. Have a good night, talk to you all tomorrow.

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What I learned tonight while writing my book.

On this episode Russell talks about editing his upcoming book Expert Secrets, and having a breakthrough by discovering there are only two types of new opportunities.

Here are some of the coolest things you will hear in this episode:

• Why improvement opportunities don’t work, and you need to position things as a new opportunity.
• What the difference is between the opportunity switch and the opportunity stack.
• And why you can’t have the opportunity stack without first having the opportunity switch.

Listen below to see why this breakthrough is game changing stuff.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing At Your Desk. I am not in the car right now but I just gotta share this with somebody and everyone’s asleep so you guys get it.

So I’m working on a book and it’s funny writing a book, it’s so cool. I recommend everyone writing a book at least once in your life. Because it looks at what you do through so many different lenses and angles. So just write a good book, some people just write a book. The entire time writing a book, for me, when I’m writing this book I want it to go down in the histories of time, Dotcom Secrets book the same way. I want them to be evergreen. When I die I want people to read it and be like, “Dang.”

I was telling my kids the other day, “How cool will it be when I’m dead and you actually read my book. Who knows if you’ll be marketing guys or not. But you’ll read it and be like my dad was actually awesome.” That’s the goal. So I’m working on this book and it’s supposed to have the final draft by today. I’m going back through so deep. I’m on page 50, I have 250. Not getting it done today. No way on earth. But it’s okay because…..in fact, Bowen just came up and said, “Dad you’re only on page 50, supposed to be done today. Are you scared?” I was like, “No, it’s more important that the book is amazing than it’s done on time.” So there you go.

Okay, you guys ready, this is so exciting. Some of this is going to be out of context for some of you guys who haven’t been geeking out with me the whole time on this journey recently. Some of you guys this will be the next step, the next layer. One of the things I’ve been talking a lot about in the Inner Circle, I think I’ve talked about it a bunch on this podcast as well, the difference between an improvement offer and a new opportunity. If we build a mass movement you cannot……not only a mass movement, but if you want to make money, flat out. Improvement offers are horrible.

The analogy I keep using in the book. If you have a Volvo, there’s two things you can do. One is you can sell people how to make this Volvo better. Lets paint it, get the dents out, make the engine run better. Or…do you think people want that? No, they want a new car. That’s the new opportunity. Don’t offer people ways to make them better. If they admit that they’re……If you’re selling, “I’m going to show you how to make yourself better.” The nature of them giving you money, they’re admitting they’ve failed. So it’s a huge hurdle.

Then it’s never inspiring, exciting. They’re just like, “Yeah, this is a little bit better.” So the goal is to always to position what we do as a new opportunity. So I’ve been geeking out talking about a new opportunity. Everyone’s in a different aspect. How do I position my sell as a new opportunity? And I’m like, “That’s a good question.”

Inner Circle, the last two or three weeks, we talked a lot about this in a lot depth and details with everyone. Iv’e been thinking about it and writing about it. In fact, I spent three hours the other day trying to explain this and in three hours I got one page written, which is why this book’s never going to be done. But if  it ever does get done that page is going to be amazing.

So tonight I had another big breakthrough. I’m trying to think, how do you position your new opportunity? And initially I had ten different ways and I started widdling and I’m like, these two are the same and these are the same. Finally when it all broke down to it, there were only two ways to position your new opportunity. So this where it gets good. You guys ready?

So the first way, what I’ve written down here, I’m calling it an opportunity switch, and the second way is called an opportunity stack. I’m just gonna read a couple of paragraphs.

“While there are a lot of ways to start your improvement offers, there are only two ways we can position a new opportunity. There’s an opportunity switch or an opportunity stack. The first thing you need to understand is that when anyone runs into your new opportunity for the very first time, they’re either looking to change from whatever opportunity they are currently using to try to get what they want. Or they are looking at ways to get more from their current opportunity.”

Says opportunity like ten times, I might clean that up a little bit, but regardless, the gist of it is when they come to you, you know the first time they’ve been trying to lose weight, lets say that’s the vehicle they’re going into, “I need to lose weight.” They’re looking around, they’ve tried other things. You’re not the first typically. Or they’re trying to be more happy or make more money, whatever their thing is, you’re not the first.

They’re currently in an opportunity. They’re in a vehicle driving around doing something and they see yours. So when they see they do either one of two things. They’re like, “my car is awesome and I need, I want more from this.” Or they’re like, “I hate my car, I need a new car.”

So it says, “Regardless which of these people you’re talking to the answer for them is your new opportunity. But you need to present differently based on if they’re looking for change or if they’re looking for the same.” So the first opportunity switch. Opportunity switch is like, hey you’re currently doing this, but I’m going to shift and do this instead. O this comes back to, “you’re driving a Volvo and your Volvo sucks. So do present an improvement offer, which is new paint or whatever.

You shift them over and say, “Look your Volvo sucks. We’re selling you a new car. We’re selling you a Ferrari.” Or whatever that new opportunity is. So that’s the opportunity switch. So if your in the weight loss market, you’re like, “you’re on the Atkins diet? The Atkins diet sucks. We’re switching you over here to the Bulletproof diet.” Or whatever that is. You’re shifting the opportunity of whatever they’re doing currently to get their end result to whatever it is you want them to do.

The second thing is an opportunity stack. They already have an opportunity and loving it. You’re saying, “I’m not trying to get rid of this opportunity, I’m trying to stack on top of it.” So let’s just say, you’re an internet marketer, and you’re loving internet marketing but you’re like “I was to invest my wealth.” So I’m stacking. Keep your internet marketing, but we’re going to take some of your money and put it into real estate, stacking opportunity. So that’s kind of an example.

It’s me like, if you got a Volvo I’m like “Cool, I like your Volvo. Keep driving it to your office every single day, but on the weekends you need a Ferrari.” So we sell you a Ferrari.  So it’s stacking opportunities. So I’m doing those and I just wrote that whole section of the book and I’m like cool that breaks them down for you to think through. My position is an opportunity switch or an opportunity stack. And almost every offer, it’s really easy to see how this is an opportunity switch, that’s easy. But the opportunity stacks are harder.

Some things, I feel like everything can be positioned as an opportunity switch, almost. Some things can’t be a stack, if that makes sense. It’s harder. So I started thinking, what should people do? All the sudden I realized, holy crap, so I actually wrote this paragraph and be completely transparent. This book is an opportunity switch. I’m bringing people in, read this book and my goal of the book is to give you an opportunity switch. I want to switch you to my book, if you don’t know it’s called Expert Secrets. I’m shifting you, trying to give you this opportunity switch from whatever you’re doing, you’re in network marketing, real estate, you’re an employee. Whatever it is you’re doing, I want to switch you to have the opportunity to this expert career. I want to make you an expert.

So there’s the switch. Then after they’ve switched and I’ve got them, then I start doing the bolt on opportunity stacks. Now you say I’m an expert, cool. The next opportunity for you is Clickfunnels. I’m going to stack that. You get Clickfunnels and I’m like, the next thing you need is called Funnel Scripts, I’m going to stack that. Then there’s fill your funnel, I’m going to stack that. Then there’s Clickfunnels certify, I’m stacking. This becomes the value ladder.

I’m looking at, if you guys could see my image here, it’ll be in the book I just sketched it out. It’ll be in the book, don’t worry. The front says opportunity…. it’s kind of a value ladder, the front says opportunity switch, it’s got the picture of the expert secrets book. The side says opportunity stack and it’s got a little value ladder. And it’s taking people up and each rung in my value ladder is a stack. So I’m stacking, stacking, stacking all the way up. Isn’t that crazy.

People always ask me, “Russell I’m building my value ladder. Where should I start? Front, back, middle?” Now I know the answer, I never knew the answer before. But the answer is you start your value ladder wherever the opportunity switch happens. Someone come to you initially that’s your first job, is the switch. Now that I’ve switched them, they’re in your value ladder, and you do opportunity stacks. You’re stacking on these opportunities. Holy crap, I don’t know if that made any sense to you guys, but I am freaking out right now.

This is like, it just opened my mind to so much coolness that I didn’t even know was there. So I hope that you got a little bit out of that, if not read the book. But that’s the key you guys. You lead with an opportunity switch, and after they’ve switched then the rest of your value ladder becomes the opportunity stacks. That’s why a lot of people will build 4 or 5 webinars and they’re like “Only one webinar works.” And that’s the reason why.  For the most part, a whole different marketing efforts, depending on paid efforts, should be focusing on one thing, switch.

After they switch and then all the other things will all into that current audience. that’s the transition from cold market, to warm to hot. They come in cold, they get switched, they get warm. And then from the switch they get hot and then you send them up the value ladder. Holy crap this is so cool. So freaking cool, so exciting.

I cannot wait for this book to be done you guys. You are all going to love it. So awesome. So that’s all I got. So what’s your opportunity switch. Think about it, people are coming to you, they’re already driving some vehicle, they’re already doing something to try to get the end goal they want. But they’re probably not happy, so you gotta come in and say, “You’re Volvo is driving you where you want to go, but you’re miserable. Time to get out and go over here. I’ve got a Ferrari.” Or I’ve got a Lambo or a…..whatever, a jeep. Whatever your opportunity is, bring in the opportunity, opportunity switch. Now they’ve switched you can focus on opportunity stacking. Holy crap, game changing stuff.

This books literally going to re-change how selling is done, I think. At least for the people that read it, the rest of the people won’t even know. All of you guys and me, who all geek out on this, we’ll just take over the world. Appreciate you all, thank you for listening, I’m going to get back to work. I will talk to you guys all again soon. Bye everybody.

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When you look at their intentions, it changes your perspective.

On today’s episode Russell talks about people having good intentions in the aftermath of the US election. He discusses a story he heard at a Tony Robbins event that illustrates why he feels people always have the best intentions in mind, even when they do horrible things.

Here are some interesting things to listen for in this episode:

• How overhearing a phone call made Russell realize that even someone who was voting for the opposite political party, still had good intentions.
• Why Russell believes that people don’t inherently have bad intentions.
• And how that has given Russell an invitation to continue to love friends and family even when he disagrees with their religious and political choices.

So listen below to hear Russell’s thoughts on the election and good intentions.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. I hope that you all had a good election night last night. Some probably good, some probably bad, some just confused in the middle. Totally understand that. You know what, this morning I woke up, the sun is shining. My little daughter, Norah did not want me to leave today, so she was crying when I left, she was sad. I drove around to the front of the house she was there and gave me a kiss. So that was….It made the whole day good.

So yesterday was kind of an interesting day. I don’t know if you follow Snapchat, or all the other channels were publishing stuff so you see kind of behind the scenes of what we’re doing. Part of Funnel Hacker TV, one of our episodes with this guy named Robert Jones, who’s super talented man in the beauty space. He was in town and we were filming some videos with him and it was just really cool day.

We werer working on his software and overall a really good day. It was the last free day I have until my book is done. I’m going in the office to lock myself down and do nothing but write my book. It was a fun day and then we came home and the election stuff was, we were eating dinner. And then the kids were all into the election because at school they’d been talking about it. They all had maps out and they were coloring the states as they went to red and blue. It was kind of a fun experience.

Robert and Bart and Sunny were all at our house, then they left and we just sat on the couch with the kids and watched the news. Just watching as the day unfolded. Obviously now at this point, we all know what happened, but it was kind of crazy. We were watching it and we all passed out on the couch. I woke up at about 1:00 or 1:30 in the morning, whenever it was that Trump was giving his speech talking about the fact that he’d won.

And I was watching it and I was like, “Wow.” It’s just kind of crazy. Two days ago the media convinced everyone that there was no way that he would win and then he wins. It was crazy. I was sitting there and I looked at Facebook because I wanted to see everyone’s responses. Honestly it was kind of sad. I saw friends on both sides, yelling at each other and fighting. I just felt kind of a sick feeling. And what was interesting a few hours earlier I had an experience that kind of put this whole crazy thing into perspective for me.

So I opened up Facebook live, and clicked play. I didn’t know what I was going to talk about, but I started talking. Some of you guys may have seen that. I want to kind of go back to that conversation because I think it’s important. I think I was half asleep, so I was watching it this morning and some of the stuff I said, didn’t make sense, wasn’t very concise. So this is my shot to make it permanent on the podcast and hopefully it’ll help some of you guys who are……wherever you may be in your journey right now, with this and with other things.

And basically what I talked about, a few hours earlier that night, Robert Jones and I got in my car and we driving from the office back to my home. And he came over for dinner along with Bart and Sunny. Robert is someone I have so much love and respect for. What he does, how he serves, the value he provides this world. And we obviously do not see eye to eye on some things.

If you look at me, as most of you know at this point, I’m a very devout Mormon on this side. And he’s got very different beliefs and things on the other side. Which is totally cool and it doesn’t bother me. I’ve got friends and family members and partners and things that they completely disagree with me on many things, I completely disagree with them on other things. And that’s why I think it was so important for me.

As we get in the car, we’re driving, he calls his significant other and they were talking, and they were obviously rooting for a different person than I was. I kind of overheard ten seconds of the conversation. They said basically, “Hopefully it will go good, say a prayer and pray for the best.” or something like that. And as I was driving there I was thinking, “Wow.” Because in my mind, I don’t know, I think we get into the heat and the marketing of the elections, which by the way has been really fun. We should do a whole marketing podcast on the election stuff later, could be really fun.

But we get into that and it’s funny because you start perceiving people, I’m thinking candidates specifically as evil. This person is evil because of this and this. And then the other side, this person is evil because……it’s almost how we start perceiving these people. I was thinking about that last night as I was saying prayers with my kids, and praying for what I thought was right for the country and looking at what Robert was praying for and it was completely different. The polar opposite of me. And that’s okay, because Robert’s not evil; the person he’s voting for is not evil. I’m not evil. We’re all acting out of what we think are the best intentions for us, our families, and the country.

And I started thinking more and more about that last night at 1 or 2 in the morning. It got kind of fuzzy after a while. But as I’m thinking this I’m like, you know what, all of us, and I would argue in every situation that we make our choices based on good intent. What we think is best is for us or for our family. Things like that. I don’t think people act out of malice or hate or spite. They do it sometimes, but not because they’re hateful, because they believe that that is the right intent.

Sorry the construction guy I drove past, and he’s giving me thumbs up for my car.

Anyway, they believe that that’s the right intent. I was thinking back, and I’m probably going to slaughter this story and I wish I knew the details better, but the principle’s the same. I was at a Tony Robins event and he was telling this story about one of the Day of destiny’s he was at. Day of destiny has 3 or 4 thousand people in the room and usually have partners and your working through things and you have workbooks.

I guess one of the attendees had written down that his plan was after the event he was going to go home and murder his wife and kids and then commit suicide. The guys partner was looking at his book and was like, “Wow, my partner is an evil person who’s trying to kill his wife and kids and I have to stop him. This guy’s got evil intentions.”

So he goes and finds some of the tony Robin’s staff and says, “Look, this guy is a psychopath over here and you guys should fix him.” So they’re going through the event and Tony finds out about it, and I don’t know the exact details, but Tony does interventions at his events. So he does an intervention because he knows that this guy is going to go home and slaughter his family. If you look at that from the outside, what do you think? How do you feel when I say that? That this man’s intent is to go home and slaughter his family and kill himself?

You think that this guy is a psychopath, this guy is evil, the worst of the worst. So Tony does this intervention with this guy and finding out why. What’s the purpose behind why he’s doing this? What is the underlying issue? Comes and works through the whole thing and finds out when this guy was young, and I can’t remember if his dad died or left or something. But this man’s father had left him and when his father left him, his whole life collapsed.

His mom, it was horrible for his mom, the kids, the family. So much so that he associated his dad leaving as worse than death. He wished he would have died because his life after his dad left was so painful and so horrible, that death for him would have been a release. So this man was in a situation now where he was in a marriage or family that he was not happy with and he knew that he needed to leave.

Whatever that looked like, I don’t know the details. But as he was looking at that he was thinking about his kids that he loved so much. I love my kids, I love my wife, but I have to leave. But if I leave it would be better for them to be dead than for me to leave. Because if I leave it will destroy their life; but I have to leave. So because I love my kids and wife so much, I have to kill them so they don’t go through the pain that I went through. That was his perception of the world.

When you hear it from that lens you’re like, “Wow, this guy, yes, the method and the process were wrong, but the intentions were good.” He honestly thought this is what he needed to do to save his wife and kids.

I think about that with all of us. I don’t think people inherently have bad intentions. I look at history. And I don’t know these people; let’s say the worst of the worst. I think about Hitler and I think about any of these people, what they did was horrifically bad. No excuse, wrong and evil. But in their minds, their intentions were probably not bad. This is what we need to do. The lens that I’m viewing this world through, this is how I’m going to make the world a better place. Yes, the lens and direction were wrong. I’m not excusing that because it’s horrible what happened. But their intention was probably good. And maybe there’s situations where people just really do have bad intentions, it’s probably there, but I think that for the majority, 99.999999% we have good intentions and that’s why we make the decisions we do. What we think is best for us.

I think about, for me, I have close friends and family members who’ve left the church that I love. There’s times that I get sad and angry and frustrated, all those kinds of things, but I look at them and I love them and I love their families. I look at that and I’m like, despite the fact that I don’t feel the direction they’re going is right, I can love them because they have good intentions. They’re not doing this out of malice or hate or anything. It’s because they feel like for them, this is the right direction. So I have to respect that even though I disagree with it because it’s their good intentions. They’re trying to do what’s best with the information they have.

It’s the same with politics, religion. It’s the same with, I think most things. So I hope that as this political hailstorm has ended, that as we’re looking around at our candidates and our friends and family members and people around us who disagree with what we’ve picked, that we remember that. They didn’t pick it because they’re evil, they didn’t pick it because they hate things. They picked it because for them, that was……the intentions were right. They honestly felt that that is the best thing for them.

And I think if we look at that through there, hopefully it will not divide us but make it have more love and respect for each other. But it’s hard. I get that, I understand that, especially when you feel people are doing things that don’t make sense and you don’t agree with it. And sometimes it makes you cry because it’s so painful. We can still love them because we know that they have pure intentions. That’s the key.

I hope that helps. It helped me yesterday. Like I said, when Robert made that comment when he was in my car and I heard it, it gave me a change of heart and more love and respect for him and just for everyone around me. And I hope that this helps you and all of us as well. That’s what I got.

Anyway, now the elections are done, it’s time for us all to get back to work. Because despite the fact that we all voted, no offense, none of your votes really even matter. There was no election, it came down to two people.  Anyway, just joking. The only thing that really matters is what we do, what we give, how we serve. So I recommend all you guys focus on that and continue to have good intentions and continue to try and change the world in the way that you see as right. And as you do that, good things will happen. With that said, appreciate you all. Have an amazing day and I’ll talk to you guys all again, hopefully tomorrow. Bye everybody.

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If I could sum up the theme of the last eight days, it would be this…

On today’s episode Russell talks about the two biggest take-away’s he got from the Inner Circle.

Here are some of the informative things you will hear in this episode:

• Why entrepreneurs, including Russell, should focus on just one thing at a time, rather than a thousand things, as they tend to do.
• Why it’s important to open yourself up and be vulnerable to your audience.
• And what some of the things you can do to be able to achieve both of those goals.

So listen below to hear about the two most important things Russell learned from this Mastermind Group.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to a late, late night. I guess it’s not that late. You guys have hung out with me when it’s like 4 in the morning. So a kind of late night of Marketing In Your Car. Alright, it’s 10:15 I’m driving home from Barbacoa. If you guys ever come to Boise Barbacoa is by far the best restaurant here. We had a group of some of the people in our…anyway, they came to dinner with us. Sorry my brain is so fried.

It’s been insane the last, and you guys heard me talk about this, but over the last two weeks, we’ve done four mastermind groups of 25 entrepreneurs in each group so we’ve had a hundred entrepreneurs come through. And what’s amazing, compressing decades into days is literally happening. It’s insane. I was able to get insights from a hundred different business owners on what’s working right now and get feedback on ideas. There’s so much gold and so many little tangible takeaway’s that I wish we had 8 days and I could share them all with you guys.

But I thought you might be interested in, “Russell, what’s the core thing?” People always ask me, “Where do you think internet marketing is going? What’s on your mind right now?” But it’s crazy because there were two definite things over the last 8 days. What’s cool is the last two days Garrett White and his wife attended the inner circle the last two days and so for those of you who know Garrett, he’s pretty intense and it was just cool because a lot of stuff we’ve been talking about everyday were dramatically amplified in this last two days. He brought a bunch of cool tools and things that we’re going to be adding into Inner Circle meetings from now because it had a huge impact.

Anyway, there were two core things that if I was to give you the most important pieces of this, and I feel bad because no matter how cool I try to make these sound you are going to be like, “Oh cool. Awesome. That sounds great.” But it’s like when you see it happening in the room, when you see an entrepreneur who’s trying to so hard to not only change the world but to change themselves. And there’s this pressure and this stuff we’re hitting against and you see when this is given to them, it’s this release and I can’t tell you how many people broke down in tears, myself included over the last 8 days, which was unique. That’s never happened in my groups before, to be honest. But it happened consistently, a lot of times because of these two things.

And again, when I share these two things they’re almost going to seem to simple and I don’t want you to dismiss them because of the simplicity. Because they are probably, my guess, are the two issues that most of us, me included, in this have the biggest problem with. So you ready for them? Drum roll please.

In all seriousness, I just wanted to make sure you, I try to build up the drama so that you pay attention, but please pay attention because these are important. The first thing is focusing on one thing. Sounds so simple, we’ve heard it a million times. But all of us entrepreneurs are doing more than one thing. How many things are you doing right now in your business? If it’s more than one, you need to stop. I’m talking to myself right now, and you included. What’s the one thing you’re trying to do?

And it’s kind of a sub-thing from that, I can’t tell you how many people have things that are successful that they stop doing. Whatever’s working, keep doing that. We keep looking for what’s the next thing. It’s just the nature of entrepreneurs. What’s next? We’re adding things we’re layering things, we’re doing things. One of the pro’s and cons of the Dotcom Secrets book, I talk about a concept called the value ladder, which is vitally important to the long term growth of a company, but it’s also one of the things that stifles someone from immediate growth because they’re looking at what’s next. So some of those things, it’s important to understand and to know where you’re going, but not to get caught up in this value ladder of, “Whatever is working, I made a thousand bucks last week, gotta build a high ticket item.”

No. just do one thing on the value ladder and master that. Make a million dollars on that and then you can go and layer stuff, but don’t do that now. Look at what’s working and do more of that. Just do one thing, focus on one business, one core part of your business and have people on your team focusing on one thing. There’s a million different angles that that matters and is important, but it’s all coming back to what’s the one thing. And if you focus that, you can call it the 80/20 if you want. What’s the 20% that gives you 80% of the results and focus there.

Because for some reason we get caught up in all these things that don’t actually impact or do anything. So that’s number one, focusing on the one thing. And the second thing, and this one’s hard. It’ something I’ve struggled for a long time. Years and years and years. I still struggle with it. It’s something that I don’t think was essential even ten years ago, but now the world we live in today, it’s the only thing that matter. It’s the most important thing. And it is being vulnerable with your audience in all situations. Not just selling, but definitely in selling.

We had people in our group who I’ve known for a long time and for whatever reason, because of the environment and the people and the situation and whatever, were finally willing to get vulnerable and share things with the group that they normally wouldn’t or have never shared before. And because they were vulnerable people connected and it opened up so many things.

Because they opened up and they were vulnerable with me and other people, it was just great. I wish I could share stories but some of them are……they’re all way to personal of stories for me to tell. They’re not my story to tell, so I can’t. But because they shared those stories, they were able to have the breakthroughs that they needed.

And the same thing is in your selling. It’s hard, especially when we’re communicating with our audience, the front that we have, you guys know. Here’s Russell on stage, he’s got stage presence or whatever. There’s this thing, but the reason people connect with me is not because onstage I seem like whatever, it’s because I’m vulnerable, it’s because I share things like this through my podcast and through Snapchat. I share things like that through videos. I’m vulnerable, I open things up. As embarrassing as it is, I’ve cried on video. But that vulnerability is what causes connection, which lets people in and let’s people trust me, which is the reason why I’ve got so many great connections to so many great people, is because of that.

And I think about areas of my life that I’m not happy, it’s primarily tied to me not being willing to be vulnerable. Because I’m afraid of fear or rejection or fill in the blank, whatever fear it is for you. So this isn’t just a business lesson, this is a everything lesson. Being vulnerable, because as soon as you are it softens the people to whatever it is. If you’re trying to build a relationship, or you’re trying to sell something, whatever it is. Trying to build a connection, it’s you opening yourself up and being vulnerable that allows people in.

It’s scary because sometimes people are bad people and when you open things up, they say bad things, do bad things, I get that. But I feel like putting your barriers down and opening yourself up is what allows amazing things to happen. and those two things, it was really coming back down and saying, “Look, focus on one thing, number one. And number two, be open, be vulnerable, share your story and then don’t do it once or twice, but do it consistently.”

It was funny, in the last group, again I wish I could share the stories, but they’re too personal. But someone was talking and it was just Garrett kind of came back and said, “Look, for me to learn my message this is what I had to do. I did a podcast everyday for 600 days. I did warrior weeks, every month for 76 months. I did video on Facebook three times a day for 5 years. I did this and this and this and consistently.” And when he said that I said, “How many Marketing In Your Cars have I done? I’ve probably done, I don’t even know what episode we’re on. 3 or 400. I’ve podcast, I’ve blogged. I’ve done this so many times.” And Garrett asked me, “Why do you keep doing them.” I said, “I’m still trying to learn my message.”

And he’s like, “Do you hear that. Russell’s been doing this for 12 years and is still trying to figure out his message.” So for people that come in and try it once and to dabble and…..”I did a podcast and it didn’t work. I tried a webinar and it didn’t work. I did whatever and it didn’t work.”  The difference between me and them, I didn’t stop. Garrett didn’t stop. The successful people don’t stop. How many webinars did I have to do to learn to discover, to create, whatever you want to call it, the perfect webinar. It was a lot, it’s in the hundreds and hundreds.

The Clickfunnels webinar alone I’ve done at least fifty times. Over and over and over and over again to learn my message, to learn how I tell my stories, to learn all these kinds of things. So if you want to be in this game, you want to succeed in this game and you want to change yourself. You want to change other people. You want to change the world. It’s a commitment, a sacrifice. And again, the two things.  Number one, focus on the one thing, focus on that thing. Number two, focus on consistently doing it over and over and over and over again. And open yourself up and being vulnerable. That’s how you cause those changes.

I hope that helps you guys. Again there’s, laced inside of that, probably a hundred pages of notes for myself and action items and to do’s. Those are definitely the overarching things that I think everybody can gain value from. I wish and hope that someday each of you guys will have a chance to experience our inner circle, not because I want or need money, that’s not the point of this group. But because of the transformation that comes from it. It’s a group I love, I care about all the people in it. I’ve built some friendships and relationships that will last the rest of my life.

I care more than you have known about, about all your businesses. But these ones I have a chance to really affect and be a part of. With that said, someday I hope to have you in our group so you can be part of it, you can experience it at that level. Because that’s where I feel the best transformation I can provide people comes from.

With that said, I’m getting close to home. I’m really tired and kind of thirsty. So I will talk to you guys all again here, very soon. Probably a few days. I need a couple days to chillax. Next week though, next week’s crazy because I have got to finish the Expert Secrets book. I found out for me to have the printed copies in time to give them out to all of the attendees at our live event, funnelhacking.com, I have to have the final draft to the editor by the end of next week. So I am spending next week in a hard core editing, rewriting, book focusing thing that’s going to be crazy intense, but will be good. So that’s what I’m doing next week, so I’m sure I ‘ll be sharing some of the ups and downs of the immersion week I’ve got next week to finish my book. Appreciate you all, talk to you again soon.

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Holy crap, this works for email too!

On this episode Russell talks about the Perfect Webinar and an epiphany he had involving it while at a recent Inner Circle meeting.

Here are some of the interesting things you should listen for in today’s episode:

• A quick recap of what The Perfect Webinar is, and what you can get out of it.
• What one Inner Circle member did with The Perfect Webinar Script and how it inspired Russell.
• And How Russell plans to use The Perfect Webinar Script in an email sequence.

So listen below to find out why The Perfect Webinar in so perfect, and why it’s not just for webinars.

---Transcript---

Hey everyone, good morning, this is Russell Brunson and welcome back to Marketing In Your Car. I’m heading in to day 7 of 8 of our Inner Circle, Mastermind meetings. We got a new group coming through today, which is going to be so awesome. Not gonna lie, I’m a little bit worn out and tired, but I get so fired up by hanging out with these people that it’s all worth it and amazing.

Each new group, it’s interesting there’s such a different dynamic for each group that comes. I get so much different value from each one. Everyone’s like, “Which group is your favorite?” I’m like, “Each one is so unique, there’s so many different reasons. It’s just amazing how it all just works.” Anyway, I don’t know. I’m just grateful and blessed to have a chance to be part of this, and be able to facilitate it. It’s insane. I gotta pinch myself. I can’t believe this is my life right now. I get to hang out with all these amazing people.

So that’s awesome. I’m heading in, so I wanted to give you guys, I’m driving right in the sun, I literally can’t see anything. The car in front of me, I’m just looking at his tires, hoping that he doesn’t slam on his brakes, because I cannot see his brake lights. Anyway if I die, if I crash, that is why. I’m driving into the sun.

Alright, so I got a big insight that I got yesterday that I thought was kind of cool. The Perfect Webinar, as you guys all know, it’s perfect. The only time it doesn’t work is when people screw it up. Because it’s perfect, you don’t mess with the Perfect Webinar. It’s perfect. In fact, if you don’t have a copy of the script yet, got to perfectwebinarsecrets.com, I actually owned perfectwebinar.com but it expired somehow and some dude bought it and wanted to sell it back to me for like 20 grand. I’m like, you know what? I’m going to buy perfectwebinarsecrets. Take that, $10.

So if you haven’t got the script go get it. We over the last two and a half years here in the Inner Circle stuff; we’ve gone deep with people. I can’t even tell you how many millionaires have been created from the Perfect Webinar Script, which is so cool. In fact, Expert Secrets, the whole book, is basically focused on building out the perfect webinar, but it goes insane deep. Perfectwebinarsecrets.com gives you the script and the psychology behind it. When Expert Secrets comes out it’ll give you how to build your cult based on the perfect webinar. So cool. I mean culture. I can’t even wait.

One of the big insights I had yesterday, which was interesting and I’m excited to test and I hope some of you guys will as well. If you look at the Perfect Webinar Structure, it’s based off convincing somebody of one big idea. What’s the one big domino that if I can convince them of this one thing, then they have to give me their money. For example, if I can convince you that you have to have a sales funnel to make money online and that Clickfunnels is the only sales funnel software on earth. If I can convince you of that, then you have to give me money. There’s no other alternatives.

So that’s the goal, every business. How do you create that one belief. If I can get them to believe this, then they have no choice but to join my cult-ture. They have to. So that’d be the first part of Perfect Webinar, and again I talk about it in the original script, I know that. It took two years of working with hundreds and hundreds of people on their webinars to figure that out. That’s number one, figuring out that. What’s the one big domino that if you knock down that domino everything else becomes irrelevant? It either knocks down every domino or they become irrelevant. So that’s the number one thing to figure out for your perfect webinar pitch, or any pitch. I say webinar, because I always talk about webinars. This is actually the point of this podcast that this works outside of webinars. But I digress.

Let me step back, so that second thing after the big domino, I gotta get someone to believe that. So there’s a lot of things we do to cause that belief. Seriously the guy in front of me just stopped in the middle of the road. Come on.

So there’s a lot of things to do. We talked about the epiphany bridge story. We talked about how we tell the stories to get people on the same state that we’re in when we had that epiphany. These are all things I’ve talked about tin the podcast in the past. If you look there are typically 3 core beliefs that keep somebody from believing whatever your big domino is you’re trying to knock over. The first thing is they have to believe in the vehicle you’re trying to convince them. So I had to get people to believe in funnels. Then I had to get them to believe in ketosis. You had to get them to believe in membership sites, whatever it is that have. You have to convince them of the vehicle, the right vehicle. So that’s secret number one, tied to their false belief pattern around the vehicle and convince them the vehicle is right.

After you convince them, yes the vehicle is correct, I do need funnels. Ketosis is a way for me to lose weight, whatever that thing is. Then the second thing that happens, people are like, “That’s cool but I don’t know how to use a funnel.” or “that’s cool but I can’t not eat candy.” So the second one is that you’ve got to break down their false believes about their internal believes. What do they believe about themselves? “I can’t do this because I’m not technical.” Or because, “I don’t have willpower. You gotta convince them, it’s so easy, you can do it. Let me show you why and how.

So the second secret is always tied to a belief in the internal self. Third secret is typically tied to some external thing. Well I believe funnels is the way, I believe I could use Clickfunnels, but I don’t know how to get traffic, so even if I did it wouldn’t matter.

Okay, I believe that ketosis is the way for me to lose weight, I finally believe that I have the will power to do it. The problem is my spouse. My wife makes me chocolate ice cream for breakfast everyday and there’s no way she’s going to stop. Or whatever, what’s the external things you’re going to blame it on? Because after a while people are like, “Well I could do it, but this thing over here is causing me to not have success.” So you gotta figure out what’s the external belief and smash that one too.

And then you transition to the stack, the pitch, the close, all that stuff. There’s like a five minute run-down of the perfect webinar that is hopefully, if it’s the first time you heard it, you probably have no idea what I’m talking about. If you’ve gone through a little bit, you’re just like, “oh Russell, just went another level deep.” So I hope that helps. If it didn’t help go get perfectwebinarsecrets.com, watch the video and then come back and listen to this and this is just the next layer on top of that.

And again, when the book comes out, it’ll go deep. Deep in a cool way, not like a nerdy deep when you’re so lost and confused where you’re just confused. But deep like, you’re like, “This just gets cooler and cooler every page.” Hopefully. That’s the goal.

So I digress, once again. Sorry ADD coming back. Alright so the whole point of today’s podcast is during Inner Circle I had some epiphany. Obviously I perfected the perfect webinar standing on stages in front of a big audience trying to sell them stuff. Which is the best way to master a skill because what happens when you’re in front of a thousand people trying to sell something? Either they stand up and run to the back of the room and give you money or they don’t. There’s no way to fake that. Everybody can see.

So after being humiliated on stage multiple times, not selling anything. I thought I have to master this. So I spent about two years of my life on this circuit. On the road speaking and perfecting this thing and it’s still always evolved, as you can tell from today, it keeps evolving. But initially it came from me onstage speaking and selling. So that’s kind of where it started and then it transitioned over to tele-seminars, which was awesome and then it transitioned over to webinars.

So I call it Perfect Webinar, but I almost feel like I’m cheapening it by calling it that. In fact, in the book I’m trying a different name for it. It’ll still have the word perfect in it though, because it is perfect. Don’t screw it up. The Perfect Webinar, we’ve done it on stage, teleseminars, webinars. So a little while ago I wanted to see, “I wonder if this work in sales videos?” so I did a couple of sales videos. We did one in our market. We did Funnel University, we did it as a sales video. I just created one for Have It All Moms, which is a weight loss product we’re part of. A couple of other places, and guess what? It worked as a sales video script. In fact, I think it’s superior to any other script ever.

In the DotCom Secrets book I call it, star, story, solution, but it’s not as good as Perfect Webinar. I gotta think of a name because you don’t want to be like, “Here’s my VSL webinar.” No. so obviously VSL is truncated, it’s shorter, stories are faster, but it’s the same pitch. Identical, in fact you’ll be able to see those soon. The Funnel University one’s a longer one. It’s almost like a real webinar. But I’ve done ones on Facebook Live that are shorter. I’ve done ones, Have It All Moms is about a 25 minute video I think. It’s compressed but it’s the same process.

You take them through, what’s the one big domino? What’s the vehicle? What’s the internal believe? What’s the external belief? Move them through the stack and create an irresistible offer. So that’s kind of how it works.

Yesterday, one of the guys showed me that he did a whole product launch, kind of like a product launch but not really. He didn’t want to go create a whole webinar because he’s like, “If I do a webinar and it’s 2 hours long, and I do it and people don’t buy, I don’t know what spot kept them from buying. I didn’t know, so I didn’t want to do a webinar until I figured it out.” So what he did, it’s John Hutchinson by the way, he’s a super cool dude in the financial market. So he went and recorded a video of each thing, so the intro and a video of secret one, secret two, secret three stack, and then close. Then he made it, I’d say a product launch, but it’s not really a product launch.

But he drove people to the first video and they watched it and then on the video it’s like, “click here to go to the next page.” Or “see video number two”. Clicks there, boom takes them now to secret number one, then click to secret two and secret three and then click to close. So what he did, he was watching what happens between video one and video two. Video two and video three. So he could see, where’s the drop off point? What is not inspireing people to go to the next step?

What’s interesting is the transition from video one to video two and video two to video three sucked and three to four, four to five and five to close were amazing. So he’s like, I know the last two thirds of my webinar is flawless but the first third is boring people because they are not progressing at a high enough rate. So he’s going back now and tweaking those things. He’ll keep testing it and eventually turn it into a webinar.

But I thought that was really smart, really intelligent way to think about things and look at things. And while he’s doing that, all the sudden I had this thought. Some of you guys may know this, some of my emails recently have been super long. I hired this dude named Levi and what we’re doing is, when I write emails and I write them out, I don’t know why I hate writing email copy. And I had these cool storied, but I get annoyed writing copy so I just truncate them so they’re not cool. So I hired this guy Levi and I vox him an email. So I’ll send him a ten or fifteen minute vox, he transcribes it, tweaks it, cleans it up and turns into an email, throws it in the auto responder, I read it, make a couple of tweaks, re-read it and click send, which is why I’ve had a whole bunch of these 2,000, 3,000 word emails that are converting like crazy.

Just telling stories, the way I would tell a story if I was talking in person. I thought what if, what if I did the Perfect Webinar as an email sequence? Email number one is addressing the big domino and telling my first epiphany bridge story. Email number two was secret one. Email three, secret two. Blah, blah, blah. Like that. And I was like, “Holy crap this is the perfect webinar in a five day email sequence. This could be as good, if not better than even actually doing the actual webinar.” How insane is that?

So what I’m going to do, I’m going to test this either next week, or the week after. I’m not sure when. I will try to return and report my results to you, but basically I’m going to vox Levi all of the emails in a five email sequence that goes through the perfect webinar and send them out and we’re going to see what happens. My thought is it’s going to be amazing. So I’ll find out, and I’ll report back to you.

The moral of this story is that this perfect webinar script, as perfect as it is for webinars, is the perfect selling script. The perfect selling system, the best way to create and present a pitch or an offer since the history of mankind. I don’t want to take the credit for rediscovering how sales should work, but I’m going to take credit for it right now. Just kidding.

It’s funny, I was trying to hire all these researchers to go and figure out who was the fastest growing non-VC backed SASS platform in the history of the world, and I realized there’s no way to test that because if they’re not VC backed they don’t have to report the numbers so there’s no way to know. I have to realize that I think I am the number one and if I’m not, someone should come challenge me. But I’m going to just tell everyone that I am from now until the rest of time. So if you guys wonder what Clickfunnels is, it’s the fastest growing non-VC backed SASS company in the history of the world. And I’m sticking to that until somebody proves me wrong, because I’m pretty dang sure I’m right.

Same thing with this. I’m going to call this the greatest sales something, something……..nothing cool yet. I’m going to think on that. If any of you guys have an idea, shoot it over to me because I honestly wouldn’t……when I was putting this together, Steven Larsen on our team was like, “this redefines how sales as a whole should be done forever.” I was like, “holy crap, it is.” It’s so amazing. I’m excited for it. I’m proud of it.

I cannot wait for you guys to have the Expert Secrets book, but until then go to perfectwebinarsecrets.com, go get the script. It’s $4.95 shipping and handling. It’s free. I think we order form bump the power point slides, which I know that 47% of you will take that, because it’s the greatest up-sell order form bump I’ve ever had. So thanks for that. But you’ll get the power point keynote slides, so you can just rebuild your webinar quickly.

Then there’s an up-sell where we did a three day event on a perfect webinar. I’d recommend getting that too because in that course, at one of our Ignite events I had 100 people in the room and I actually did the perfect webinar live on stage with an audience. We made like $30 grand and everyone watched me do it live and it was super, kind of intimidating and scary. But that whole video’s in there of me doing it. So you can see not only me doing the pitch, but see from how I stand, how I actually deliver it. All that kind of stuff. I hope it helps.

Anyway, I’m at the event center. I gotta bounce. I am one minute early. That’s actually not too shabby. Appreciate you all and we will talk to you guys all again soon.

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You wouldn’t outsource your love making, why would you outsource this?

On today’s episode Russell talks about how the marketing part of running a business is comparable to the sex part of a marriage. He also talks about the upcoming US election and why it will only suck for 5 minutes.

Here are some cool things that you will hear in this episode:

• Why marketing is so important and why you should never outsource it, much like the love making portion of a marriage.
• Why outsourcing marketing should only happen once a company has already been well established by a hard working entrepreneur.
• And how Russell’s experience cutting weight in college when the rules changed is similar to how entrepreneurs will be resilient after the US election.

So listen below to find out why you should never outsource your love making, or your marketing!

---Transcript---

Good morning everybody, I hope you’re doing amazing today. I’m feeling a lot better. I gave you guys a podcast yesterday while I was a little bit stressing out. Today’s a new day, it’s beautiful outside. Halloween was amazing, I’m feeling good. So no one will stress about me, pressure is gone and I’m back to a million percent. So I’m really, really excited.

I’m going to be heading out to go hang out with the inner circle members and I can’t wait. The next four days are going to be amazing.  I pinch myself knowing that this is my life. I get to wake up, go hang out with entrepreneurs from around the world who are changing the world in their own little way and they paid me to be here, which is crazy. I would pay to be in this room and I’m hanging out with these rock stars, it’s awesome and I’m loving it.

I’m driving in right now to go hang out with those guys. It’s interesting, I gotta something to share with you guys. I hope that’s alright, I hope you don’t mind. I’ve never really done client work before, until just recently on a couple of projects. Mostly because I’m using my super power, ninja funnel building skills to win friends and influence people. I look at Tony Robins, I built him a funnel. We built Dave Asprey a funnel. We built Milt Strauss a funnel. We built five of Marcus Lemonis’ companies funnels, we built the Flex Watch funnel. With Funnel Hacker TV we’ve been building funnels for people.

Anyway it’s the first time in my life where I’ve done other people’s stuff. Not going to lie, it’s not my most favorite thing on planet earth. I would rather just do my own stuff all day long. But because of circumstances, that’s been happening and I’ve done a bunch. It’s interesting, very, very interesting. In fact, I think I mentioned, I did a rant last week about people wanting me to do their funnels for them and stuff like that.

Yesterday one of my friends, they have a really successful ecommerce business and they lead a blog and did that. Someone on their team is trying to figure out Clickfunnels and that person is frustrated. They started to email us and the subject line was “Clickfunnels limitations.” I thought it was so funny. “The limitations in Clickfunnels is, we can’t up-sell people into our Shopify store.” I can’t even…..It just made me laugh.

Because we built Clickfunnels because of limitations of a traditional shopping cart. You can’t do anything important. All you can do is have a random store with a bunch of crap in it. And this girl is complaining to them and it just got back to me. “Clickfunnels is too limited.” Are you kidding me? The only thing that’s limited…I told them, “This girl sounds awesome, but she’s all concerned about a couple of pennies over here, but if she would just turn her head there’s tens of thousands of dollars over there. And she’s tripping on these pennies because she’s getting all caught up on that. But if you look at it from a different perspective, turn your head a little bit you’re like, ‘Holy crap, wait. Screw those little pennies. There’s a crap ton of money right there. Let’s run that direction instead.”

So I’m trying to explain that to them. And then one thing while I was talking to him, I sent them an email and then I recorded an audio to explain to him a little more. I said something to him, just the top of my head that all the sudden was a big aha moment for me. What I told him, “So you guys have this company that’s doing well and you want to grow it. The problem is you’re outsourcing the marketing.” I understand outsourcing the fulfillment of the marketing, but outsourcing this strategy of the marketing to somebody that doesn’t understand it. If you look at the marketing and the sales, that piece of it, that is the sex of business. It’s the most pleasurable, most fun, best thing in the world. That’s how you get customers. That’s the best part.

Then afterwards you’ve got customers, now you’re going to soccer games, you’re doing homework and all the other stuff, and if your kids are awesome like mine then it’s amazing. But the reality is the best part of business is not the fulfillment of the products, or anything else, it’s the selling. That’s the best part. And I was like, “Literally, right now you are outsourcing your love making. Why on earth would you ever do that? That’s the best, most important part of the entire business. Everything else is just the stuff you have to do so you can go and have sex again.

I apologize for those listening like, “Russell, you’re my nice Mormon friend. Why are you saying these things?” But it’s true. Think about this you guys. That’s what that is, and if you are outsourcing the strategy for your marketing, you are literally outsourcing your love life. How well do you think your marriage is going to be if you are outsourcing that piece? It can’t be good. It doesn’t matter, it cannot be good.

What I’ve found with all these people I’ve built funnels for, not all but for the most part, the one commonality is the entrepreneur is the artist who’s good at doing the thing. So their trying to outsource their love making and they want their company to grow. You cannot do that. You can’t. If you outsource that in your marriage it would not grow. And this is the exact same thing in business.

Again, you could hire people to do that actual fulfillment, but you as the entrepreneur, has to be able to think through the strategy because that’s the key. That’s the most important part of this entire business. People always laugh. “Russell, I’ve got this kind of business, I don’t know if what you do would even work for me.” Are you kidding me? What I do works for every business. It’s the strategy behind it. You can give me any product off the street and I can plug it into one of our strategies and it would work.

I’m driving down the street and I can a payday loan place, a cigar walk-in place, there’s a cabinetry place, an ink place. What else we got? Home furniture, the DMV. For every business there I drove past except for the DMV, their screwed because they’re run by the government, which is a whole other story for a whole other day. Every other business, I don’t care which one, you could hand it to me and I’d plug it into one of our strategies and it would work. Because I understand that piece of it and it’s the most important part.

So I told my friend, I said, “Look the people I like working with are companies that the entrepreneur still runs the business and the entrepreneur is obsessed with the marketing of the business.” And I started thinking about that. Hey tomorrow I get to see the Inner Circle members and guess what? The one commonality with every single person in our Inner Circle is that the entrepreneur still runs the company and the entrepreneur is obsessed with the marketing of the business. And guess what the commonalities between all those companies are? Holy crap, they’re successful.

I don’t care what it is you do right now. You could be selling fish, you could be selling McDonalds, whatever it is does not matter. Until you become obsessed with the marketing of that thing, you’re going to struggle. You will hit plateau’s you will not be able to grow because you’re outsourcing your love making. And until you take that back in and take the responsibility and the own-ness on your shoulders, you are going to struggle consistently until you do that.

So that’s my message for you guys today. If you are an entrepreneur listening to this and you run your company and you’re obsessed with the marketing, which I’m guessing if you’re hanging out and listening to me you probably are a little bit into that. And if not you’re going to be getting more and more into it.

I would say become obsessed with it. That is the only thing that actually matters in a business. So crazy is the fact that in 2008, the economy’s crashing and everything, and my friend works for the marketing department of some company and the economy started collapsing so what do these morons do? They went and they fired the marketing department because it was too expensive.

Do you guys see any problems with that? That’s like driving a car and it’s about to run out of gas, and you’re like, ”Crap, I can’t afford gas.” So you stop putting gas in it. And what happens? The car stops running. It’s a self fulfilling prophecy. It’s insane. They fired the marketing team because they were tight on money and the whole company, bankrupt. How do you not see that one coming?

I remember there was a Dennis Leary stand-up comedy thing one time. He was talking about different deaths. He was like, “Did you ever hear of Lou Gehrig? He died of Lou Gehrig’s disease. How did he not see that one coming?” That’s how I feel. Oh crap, our company’s struggling, lets fire marketing and sales. They cost the most. They’re the only ones that actually matter. That’s what gets customers to give you money, which makes everything else work. Everything else is fulfillment. And obviously your fulfillment has got to be good or the customers will not come back to you. You can sell something amazing once, but if the support and fulfillment is not awesome, that’s the other side.

There is value in that, just like after you……in your marriage, then you have kids and your kids are amazing and there’s so much value and blessings that come from that. But if it wasn’t from that act. You cannot have a family unless you have sex, it’s impossible. Look around, there’s a whole bunch of people around. They all got here the exact same process, without any exception. There’s only one way it comes in. Same thing, the only way cash comes into a business, is through this one thing. If you are outsourcing that piece to somebody else then your marriage, your business is in trouble.

So now it is time you guys, to take it back upon yourself and say, “Look, I’ve been trying to outsource this, but I care enough about my business, customers, and the fact that hopefully I want future customers someday, that I’m going to make this my priority.” So the next question, “How do I do that? How do I geek out on this?”

First off, hopefully keep doing what you’re doing. Listening to my podcast, reading my book. There’s other great marketers out there as well that you can geek out on. I’m not saying that I’m the only one, because I’m definitely not. There are people way cooler than me. But plug in somewhere and study and learn and become obsessed and think about it. If you sit there and just think for a while, it’ll be amazing all the ideas that kind of pop into your head. And that’s the core piece you guys. Nothing else really matters. So whatever business you are in, realize that the only business you are really in is the marketing of that thing. It’s the only business that actually matters because the other business of the thing that ou actually do, will not survive long, will not get into the hands of people. Will not change people’s lives or the world unless you become obsessed with the marketing of that thing. That is the commonality among everyone successful that I work with.

It’s funny, I was talking to one of my buddies., BJ Wright, he was talking about how in business there is the is initial lift off time where it takes an entrepreneur with pigheaded disciple who doesn’t have any logic or reasoning to go and to push this thing into orbit. And it’s hard for those of you guys who have done it or are doing it right now, you know it is not easy to lift one of these puppies off the ground. It’s just like there’s a rocket on it. A rocket goes off and you look at the space shuttle, there’s this spaceship and there’s all these huge rockets and so much force and momentum and inertia to get it out of the atmosphere and eventually you get it out into where it’s in orbit. Where it’s not being sucked back down by the gravity of it all. It’s in orbit, hanging out and floating around the world.

At that point you can go plug in the Harvard MBA’s and all the professional people and that kind of stuff. What’s funny is at that point unless they totally screw it up, you’ve got enough momentum, you’ve got enough critical mass that it’s going to survive. I’ve got, I’m going to pick on some companies, one really good example of a company here in Boise. I have so much respect for the people who began it and some of the people who run it. They’re in kind of this boat and it’s Clickbank. Clickbank, there was a time when it took a lot of initial inertia to get it off the ground and get it into orbit. And now it’s up there floating around the world and the moon like a satellite. It’s out there.

It’s amazing how many things that these Harvard MBA’s to bring in to run it, how many things they have done to try to destroy this thing. For those who have used Clickbank over the last 5 or 6 years, you’ve seen it. They’ve done so many things, it’s almost like when Trump gets up and starts talking and says something. You’re just shaking your head like, “Are you serious? You said that? Why don’t you think for 5 seconds before you start talking? It would save everybody a whole bunch of headaches.”

And it’s kind of the same thing. Clickbank does thing after thing and it’s just like, wow. If it wasn’t for the fact that they were already in orbit this whole thing would be crashing into the earth and it would be done. It would be dead. But they have so much critical mass, some entrepreneur’s worked their butts of to get into orbit, no matter what these people do, it’s really hard to break a business. And that’s when you outsource your love making. When it’s in that spot and it’s gonna be alright.

But everything prior to that, it’s got to be you. You are the only one who cares enough to be like the 3 huge rocket things that with the jet that push it into orbit. That’s the hardest part. You can’t pay somebody to do that because they don’t care enough. It’s not just something like……I think that’s why…..you know how anti-VC money I am, but that’s what screws up most businesses. You get this person with an idea, they then get someone to come in and give them, here’s $5 million. They strap on these rocket engines and it shoots into orbit. Now plug in all the MBA’s and the MBA’s freaking screw it up and it’s not really in orbit because there was no foundation built by an entrepreneur to shove that thing up into the atmosphere. And these companies collapse.

That’s the Dotcom Secrets bubble over and over and over again. Nobody freaking pushed that thing into the atmosphere. Someone just cheated and bought their way in and because of that, these companies collapse. It’s rare that you get companies that survive that.

I got a long ride this morning, you guys. You have to bear with me, we’re at 14 minutes, that’s like twice the length of a normal podcast. I hope that that makes sense. And I hope that it inspires you as the entrepreneur to get your mind back into the marketing of your thing. Because you are the few that will get into orbit and someday it will be up there and you can plug in some MBA’s and they’ll screw it up for you but it won’t matter because you did such a good job getting it off the ground that at that point it doesn’t matter.

But today’s the time for you to become obsessed with the marketing of that thing that you do. And that’s the most important thing you can do. There you go guys. I hope that that helps. I got eleven minutes til Inner Circle starts and I’m stuck in freeway traffic not moving. So my friends in the Inner Circle, if you hear this and I’m not there yet, I apologize, but I’m hustling and I will be there soon.

With that said, you guys, I appreciate you all. Thank you for being entrepreneurs. Thank you for focusing on your marketing. Thank you for caring about your customers because if it wasn’t for people like you, the world would not keep spinning. It would keep spinning literally,  but…..it would be in trouble.

I’m looking as we’ve got this whole election thing happening in the next week or so, how messed up we really are. There’s no hope. No matter what happens, its bad news blues either way. The only thing we can control is what we do and ho we market our business and how we change people’s lives. So quit focusing on the election, it doesn’t matter, your vote doesn’t count. Just kidding it kind of does. I’m going to vote, don’t worry. Don’t stress about that, it’s so far out of our control. Focus on what is in your control.

The government is going to jack it up. They’re going to give us new rules, a new set to play. It’s like you’re a kid and you’re playing a game with your sister and you’re thrashing her, and she’s like, “Oh wait, the rules just changed.” And she’s changing them and then for a while she starts thrashing you and then you figure out the rules again and then you win.

Wrestling is the same way. When I was in high school, we used to cut a lot of weight. I was cutting about 30 pounds a week. I would weigh in on Monday at 160 and I would wrestle on Friday at 130, so I was cutting tons of weight. Then my senior year two kids actually died. Two or three kids in a month period of time at the college level died cutting weight. So they changed all the rules, which they should. It was great, and it’s been a thing that’s been good for wrestling.

But they had these new set of rules of how to make weight and they were ridiculous at first. I would have had to wrestle heavy weight based on their rules. I was no, I got to be a 165 pounder. So I’m in college and the first year everyone is freaking out because no one can make weight and it’s all jacked up. But then within a couple of months we figured out the system and how to beat it. And even with us beating the system it was still better for wrestling, first off. Don’t say that……..it’s awesome. We figured out how to bend the rules. What we found out, so the way that……..sorry it’s a long commute, you guys get all the stories in full detail.

So the way that the new rules would work is that basically you come at the beginning of the season and they test your body fat percentage and then you had, they test your body fat percentage, and you had to wait, and then you had to do a hydration test at the same time. And based on that they give you a calculation of what you’re able to cut your weight down to. The problem was, you come in and they take your body fat percentage and that’s first thing. The wrestlers were skinny. I was like 7 percent body fat back then. The more your body fat percentage was, the more weight you are able to cut, because they figure if you’re a 5 percent body fat, what would you be at? And that’s how they figured out the ratio. So what we learned is someone does a pinch test and they have to pinch you, if you flex your muscles, it pops you up about 3 or 4 percent body fat. So we figured out one way to try to tweak the system.

Number two is if any of you right now were to go take a hydration test like the test we had to take, you would fail. It’s literally impossible to pass hydration tests. Unless you sit there and you drink four or five gallons of water right before. So what’s the problem, a gallon of water is 8 pounds. So just to pass hydration test, you basically have to gain 8 pounds, which is all sorts of messed up. So we’d fail our hydration test, but we had so much weight that we couldn’t hit the metrics.

So finally one day, I don’t know who the genius was that figured it out, but somebody figured out, “Hey what if we get super hydrated, drink a whole bunch the night before, come in the next morning, don’t pee, hold all that hydrated pee inside your bladder and then go put on your plastics and cut weight for 12 hours, lose 15,20 pounds, then when you go to do your hydration test you”……because you had to do all three of these things at the same time, body fat, hydration and the pinch test. So then you got this hydrated pee in your body, even though your body is completely dehydrated, but your bladder is full. So basically for 12 hours, you’d have to pee so bad, you were going to die because you just drank a gallon of water the night before. You’re like, I’m going to die literally.

But you have plastics on, weight cutting. 12 hours your cutting weight and you’re trying to hold this pee in, and then you go and you do your hydration first, so you pee and all the pee in your bladder’s completely hydrated because it’s from the night before, and then you pee out 8 gallons, so you lose 8 more pounds and then you lost the other 15 pounds through cutting weight that day, and then you flex on pinch test and move between those three metrics, now you’re able to hit the weight you need to hit.

So it’s like, the rules are going to come out and they’re going to suck, but as soon as we think through we’re going to find a way. And as entrepreneurs that’s what we do, right? I mean, the wrestlers figured it out, and I love my fellow wrestlers, but we’re not the sharpest group of males in the bucket, you know what I mean. So we figured that out, I just know the entrepreneurs, the government is going to jack things up. Raise taxes or change things or do stupid things that only make sense to people that aren’t us, and it’s going to suck for 5 minutes. We’ll figure out a work around and be back to normal. So don’t stress about it, just stress about learning how to market your thing better because that’s the only things that’s really going to matter.

So there you go guys. We are twenty minutes in and I am right close to the hotel. So I’m going to leave for today. Hopefully you got your money’s worth and a whole lot more. Now if you guys ever need to cut weight you know the secret, which is pretty awesome. I hope that helps. Alright guys, I will talk to you soon. See you guys later, bye everybody.

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Intimate, behind-the-scenes, message from Russell to Russell.

On this episode Russell talks about being under a lot of pressure and tries to coach himself through it before turning off “Business Russell mode” and turning on “Dad mode” for his kids’ Halloween activities.

Here are some interesting things you’ll hear in today’s episode:

• What are some of the things Russell has committed to that are making him feel the pressure.
• How Russell coaches himself through the pressure and what some of things he can do that will relieve it.
• And why it’s important to remember that no matter how busy he is, that he should always make time for family.

So listen below to hear how Russell plans to relieve some of the pressure he’s currently under.

---Transcript---

Hey everyone this is Russell Brunson and I’m excited to have you here for Marketing In Your Car. It is Halloween, which is my favorite holiday and it’s one day that I look forward to most in the year. It’s funny because so far today has been a tough one. It’s 2:17 and I’m heading to the kids school for the Halloween parade that I’m really looking forward to, and then the Halloween stuff tonight.

I’m just curious, people always ask me all the time, “Russell, how do you get so much stuff done.” And I usually pride myself, I can usually handle a lot of weight on my shoulders, but today collapsed a little bit underneath that weight. I know we don’t normally talk about those kind of things, but I just want to kind of talk through it because it’ll make me feel better probably.

But on the other side, hopefully it helps you guys somehow. Who knows? It’s funny, Dan Gable, he’s the Michael Jordan of wrestling. I was watching a thing one time when he was coaching, you know he was one of the best wrestlers of all time, but also one of the best coaches of all time, of any sport. He won like 20 or 30 NCA championships in a row. Someone asked him I f he believes in pressure. He said, “Well I believe that pressure is there, I just don’t believe in putting myself underneath it.” I think for the most part, I try to take that approach. I’m not putting myself under pressure. Its there, but I’m dodging it. I’m getting around and we just keep moving forward. But today was one of those days where I thought I could get all just hit on my shoulders, and I just couldn’t handle it all. It’s actually good that I’m leaving.

It’s kind of crazy. We had the Inner Circle last week for 4 days, which is so much fun and I love it. It’s hard though at the same time, because it’s four day, pretty much 5, pretty much a whole week that you’re not in the office moving things forward, so there’s stuff happening, especially when you’re running a big company there’s a lot of stuff. And usually we have a couple of weeks between each mastermind, but this time, because the timing sucked, they had to be back to back. In fact, mastermind starts tomorrow. So basically I had one day today, well part of a day, til 2 to get it done, all of last week and all next week.

So basically after that I’m kind of out of commission again. I had a whole bunch of stuff I’m trying to get done. Today was like, “Hey Russell, you’re here.” And the brunt of everything is all falling and its tough because…..oh and then this weekend, we’re trying to get the Expert Secrets book done in time for the live event. And they told me to do that we’d have to have it all done in the next two weeks. Which means I have to have it all done this weeks, which means, we don’t have this week to do it. So I spent all day this weekend editing the book. I spent all day yesterday, and I spent half of today and so far I got the introduction and part of chapter one done. So I’m totally stressing about that because if I don’t have the book for the event, it throws off this huge timeline sequence of events around that, so that’s kind of crazy.

And then for my church, I’ve got two callings. I am the eleven year old scout master, and I’m also the secretary for a group called the Elders Quorum, so that’s two assignments. And then we called yesterday, they called us and asked if my wife and I would take on the ward Christmas party, which means basically you’re in charge of throwing a party for 500 people. Plus my wife also has the company Christmas party a week after that. So it’s like, there’s new pressure there.

If I told you all the things I’m doing, most people wouldn’t believe me. There’s a whole bunch of stuff on the Clickfunnels side. There’s a whole bunch of stuff on the sales side. I’ve got tons of Inner Circle members messaging me questions. It’s fun, I love going back and forth but sometimes it adds up. Right now I’ve got probably 30 messages from Inner circle members on Voxer that I’m behind. Half of them will be here tomorrow so I’m stressing, trying to catch up on those.

And then the Funnel Hacker TV episodes we’ve been filming, it feels like a lot of the entrepreneurs we’re doing stuff for coming back needing help and getting stuck and can’t move through the process and need me to rewrite webinars or review things or check things. And then I got, I feel bad, one of the guys on my team, he wrote a book and wanted me to write the forward for, and I’ve been telling him for two or three months I was going to, but I haven’t had time. So today he was asking me about that, and to meet about something else. All these things and it was just like, all these things just came to a point today where I was like, “I don’t know what to do.”

So yes, I feel pressure. Yes, some day’s it’s tough. Some day’s it’s really, today was really tough. Not gonna lie. It’s funny because I’m so excited to go see my kids in the parade, but I’m feeling guilty because of that. I have so much to do, but what’s the point of doing any of it if I can’t go to my kids Halloween play? That’s kind of where I’m at right now. But I don’t want anyone to be concerned about me.

It’s funny, any time I do a podcast where I kind of rant a little bit, seems like I always get people messaging me trying to help. It’s not that I need that; I just need a place to vent. And hopefully it gives you guys whatever it is you need. Because I know all you guys go through that as well. We all do it, where there’s so many things happening. I’m the king of over committing. I get so excited by things so I say, “Yes, I’ll do this.” And it gets to a point where I can’t handle it all.

Anyway, so before I left the office, there’s a couple of things. I tried to buy myself an extra two weeks on the book, which is relieving pressure. I haven’t heard back, but I just kind of trying to go back to all these commitments that I have and place more realistic timelines, and cutting some things out and do things like that. And it’ll be good. By the time we’ve got mastermind this week, which again, I’m so excited. Two groups are coming, it’s going to be nice. For me to just unplug and stop stressing about everything and just hang out with some amazing entrepreneurs.

It’s funny, I don’t normally care about politics too much, even the stress of this election. Because I’m stressed out if either side wins. I don’t want either of those, the election’s coming. I’m really excited to hang out with entrepreneurs who are trying to change the world, for the next four days. I’m looking forward to that, and it’s going to be good.

I’m just going to kind of…..I think one of the problems that I have, one of the things that make me good at what I do, it also becomes one of the constraints, is I’m really good at placing…I’ve talked about this a lot in different trainings. Lead or Gold. I set deadlines for myself of when things have to happen. Sometimes I forget in my mind that I set those deadlines, and they’re not actual deadlines. So I think it’s me coming back to a lot of my lead or gold deadlines for things I have and re-shifting them, which is against what I tell you guys to do. It’s like, set a lead or gold deadline and don’t deviate from it unless you’re going to kill yourself. I tell you guys that because it’s true for me. When I set a deadline, this has to happen this day. It HAS to happen that day.

It becomes so real for me, that I put myself in insane amounts of pressure because of that. For me, things come back and I just got to tonight, hopefully get some extensions like on the book and a couple of things like that. And then kind of reset some timelines. I gotta get better at telling people no. I get so excited about opportunities and everything that I just say yes to things way too easy. So I gotta get better at the magic word no.

I feel like I’m coaching myself. If one of my Inner Circle members voxed me the last 7 minutes, I know exactly how I’d coach them. So I’m kind of coaching myself as if I’m me. “So Russell, the first thing I would do is, you gotta set realistic expectations. I know you think you’re the man, but you’re not. You can’t survive everything. The second thing I would do is, you gotta go back to the people you made commitments to and you gotta tell some people no, and it’s going to be hard, and it’s going to hurt their feelings sometimes. But it’s not personal, and you know it’s not. You just have to tell them it’s not and you love them. It’s just not possible. You’re going to crack and everything will fall apart for you and for everybody if you don’t. So that’s the second thing I would do.

The third thing, Russell, that you should do is, you need to get your book extension. If you’ve got to pay more money, whatever it takes to just tell them that you gotta make the extension and that you will pay whatever it takes to make that work. And that money will hopefully help solve that problem, get that out of the way. With these other people, you’re working with in Funnel Hacker TV. Remember these are businesses you’re helping with; you’re not doing those businesses, so you need to put the owners back on them. Get them to work harder, get them to think through things. You can’t answer every question for them. And they need to understand that. Let them kind of run with it and just do it. And that’s going to help them grow more. You’re so stressed about them making money that you forget that it’s not about money, it’s about growth for them. And if they don’t grow, every time you take your eye off the focus, it’s all going to collapse on them again. Help them understand that.

Leverage people on your team, everyone wants to help you, and sometimes you’re scared to ask for help because you know that everyone is doing so much anyway and you just think you can add it to your plate and not worry about it, but they’re there to support you and help you so make sure you leverage them. Because again, if you’re not able to handle this, it’s really bad for all of them. They’ve put their lives, and hearts and soul into it as well and it’s important that they do what they need to do and you do what you need to do. And they want you to be there. So those are the things I’d recommend Russell. I hope that helps. We’ll talk soon.”

So that’s how I’d vox myself. So there’s my advice for myself. Hopefully take it for yourself as well. I actually feel a lot better just saying that out loud. So thank you guys for bearing with me. The other things that’s interesting, we talk about hiring consultants all the time and it’s funny, we’re always like, “Well if we’re going to hire a sales consultant, what would we tell ourselves?” And usually we know all the answers. You guys just saw me do it here live, I just consulted myself. You should try consulting yourself the next time you have an issue and you’ll probably solve all your problems.

So with that said, I’m at school. I’m about to run in and go see my kids dressed up  as Halloween costumes, which is going to amazing and a ton of fun. And everything else is going to fade away and I’m going to get into a state and be with my kids and family right now. Business Russell is turning off because none of that stuff actually matters, and Dad is turning on because that’s what matters.

With that said, you guys don’t forget the famous quote from David O McKay. “No success can compensate for failure in the home.” So go to your kids Halloween parties, have some fun. Talk to you guys all again soon.

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Continuing my thoughts from yesterday…

On today’s episode Russell talks about a couple in the Inner Circle group that has implemented the things they learned at the last Inner Circle meetings and how building a culture has worked for them. He also apologizes to people he may have offended in the last podcast.

Here are some cool things to listen for in this episode:

• What kinds of things Brandon and Kaylin did to help build their cult-ture, and why they are the best implementer’s ever.
• And why Russell didn’t intend to offend people with the last podcast, and why he is just trying to motivate.

So listen below to hear how you can follow Brandon and Kaylin’s example to build your own cult-ture.

---Transcript---

Hey everyone, this is Russell Brunson and I am heading home from the first days of the inner circle, which were just amazing. I’m a little tired, a little worn out. I have two more days the next two days. I gotta get some good rest, start over the party tomorrow with the next group of our awesome members. I’m looking forward to it.

But I just wanted to do a couple of things. First off, I know before I headed in Monday, I talked a little bit about the fact that I want people taking the stuff and running with it. And I had a couple of people who messaged me afterwards. I wasn’t speaking to anyone specifically, but as a whole. I want everyone believing more in themselves, and that’s the message I was trying to get out. I was probably ranting a little bit, I don’t remember. I don’t anyone to think that I was mad at them specifically, but I do want people to believe that you’re good enough now. You’re ready, you can do it.

Hopefully that was the message you got, because that was the message that was intended. It’s funny, it’s interesting, in our coaching program that’s a commonality. I do a lot of coaching, but the majority of it is really people asking for permission. “Hey, I think I should do this, what do you think?” And I’m like, “It’s awesome.” Or maybe not.

That’s what a lot of people need and I get that. I’m in the same spot. I’ve got my coaches in different aspects of my life, but I would say for most people, give yourself permission. You can do it, you’re good enough. Use that as fuel on that side, and hopefully there was nothing negative that you guys got from that. That was not my intention. Sometimes I push record, and I’m in a weird mood. But there you go.

So a couple of cool things from Inner Circle today. One thing that’s interesting that I’ve found, this is kind of funny. You know how when you learn from somebody and you see them from afar for a long time and their name is their name. For example, Mark Joyner is my first mentor, so I always called him Mark Joyner, Mark Joyner, Mark Joyner. So the other week Mark was out here working, in fact I’ll say it right now, I felt awkward. When Mark Joyner was here, it was funny because Brandon who was doing video stuff, he kept calling him Mark. I was like, “His name isn’t Mark, its Mark Joyner. Why are you disrespecting him like that?”  And that’s how I felt. And I realized that. I didn’t think much about it until I realized recently almost all of the Inner Circle people, when they say something to me it’s never “Hey Russell” it’s always, “Hey Russell Brunson” and I think it’s interesting and I totally get it.

For me Mark Joyner was always my mentor. Dan Kennedy, Tony Robbins, I never called him Tony. That felt awkward calling him that. It’s kind of a fun thing I’ve noticed. Tons of people here keep calling me Russell Brunson. It’s funny because in your normal life, you never call somebody by their full name, but in those situations…..it’s so fascinating to me. I thought it was kind of cool.I definitely look at that as a term of endearment, which is kind of cool. So I’ll leave that there.

And then the last cool thing I’ll share, and then I’m almost home which is kind of nice because I need some sleep. With our Inner Circle group, we have a Monday/Tuesday group and then a Wednesday/Thursday and then on Tuesday night we have a big dinner with both groups. So we just did that tonight, just got out of it.

And it was cool because Brandon and Kaylin, at the last Inner Circle meeting one of our big things, and if you follow along with the podcast, I’m sure you heard it. It was all about building your cult-ture and what you have to do to build that up and grow. And it was really, really cool, they are some of the fastest implementers that I have ever met, hands down, ever. So they basically went home. On the flight home they were like, “Okay we’re building a culture.” And they changed their branding, their name, their Facebook, everything. They re-did in the last four months, and they came back tonight and showed, “This is everything we’ve done based o three months ago, to build our culture out.” And it was amazing.

If you’re in the Inner Circle, we Facebook live it in the Inner Circle Facebook Group. So you guys who are Inner Circle members can go watch that. And if you’re not, it’s time to join the Inner Circle, what are you waiting for? Oh, maybe the fact that’s it’s sold out. Maybe you can beg your way in if you’re not in it yet.

It was amazing, thing after thing. I was taking notes as fast as I could and it was amazing. The coolest thing is the result of them focusing on building a culture and all these kind of things. Its crazy, there churn decreased by ten percent, which is hundreds of thousands of dollars. They now do these, kind of like our Funnel Swag t-shirts we do. They do these Lady Boss Swag launches where they’re like, “We have this new t-shirt designed. There’s a hundred in these sizes. Go. First come, first serve. When they’re gone, they’re gone.” They sold $25,000 in t-shirts in 24 hours and then closed it out.

They’re doing those kinds of things and they’re using it to sell programs and to upsell things to upgrade and to get people to actually fulfill and get things done and lose weight and there’s all this built in accountability. It was amazing to see what they created just from this thought that we had about building your culture.

So for any of you guys who heard me talking about that over the last few months, it’s time to start running and doing like they do. Because man, 3 ½, 4 months later, to see what’s happened because of that and because of their action based on that has been amazing. So there you go guys. I’m doing it, if you want watch Brandon and Kaylin, they’re doing it. A bunch of other people in our group, they’re doing it. Time for you to do it as well.

So there you go. I’m at home you guys. Appreciate you all for an amazing night. Know that I care about you guys and that if I ever say anything mean, it’s not to be mean but it’s to hopefully get you guys to take action. Because you are good enough, you can do it. The people that you serve deserve it. So there you go. Thanks everyone, have a good night and we’ll talk to you soon.

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You’re good enough now!

On today’s episode Russell talks about why people in his life that ask him for help building funnels should just follow the blueprint he has laid out, and then they can’t fail.

Here are some interesting things you will hear in this episode:

• How many friends have asked Russell to build funnels for him in the last 10 days.
• Why it’s not that hard to build funnels yourself if you follow the guidelines that Russell is handing over.
• And why its important for everyone to learn how to build their own funnels for their own business.

So listen below to find out how Russell figured out that building funnels for other people is really a disservice to them, and why he doesn’t want to do that.

---Transcript---

Hey this is Russell Brunson and welcome back to Marketing In Your Car, you guys. Glad to have you here. I am on my way into the first of four Inner Circle Mastermind meetings that are happening in the next two weeks, which is kind of exciting. It’s actually really exciting for a couple of reasons.

First off, as some of you know, depending on when you are listening to this, we are in the middle of the elections, which is pretty much a train wreck. The good news is that I’m in a state where everyone always votes republican, therefore no has to run any advertising here, therefore I don’t have to see any of the ads, which actually I would like to see the ads. I’m sure they are hilarious and funny and depressing all wrapped into one. But I want to see that.

I don’t get a lot of the noise of the election, which is kind of nice. I’m sure, especially a lot of you guys in swing states are getting bombarded by it. The second thing is that we’ve got, as you know, 100 people in the Inner Circle, which means there’s 25 people coming today and tomorrow. 25 people the next two days and then next week we’ve got 25 and 25.

So the next two weeks before the election, I’m going to be stuck in a room with a hundred of the coolest entrepreneurs on earth. All of which, I don’t know the right verb or noun, but all of whom are trying to change the world in their own little way. They are looking at what’s happening around the world. They’re turning the tv off and saying, “I could be better.”

They are trying to be a positive change and impact on people’s lives and companies and it’s amazing. That’s what I get to do and completely flush out the noise of the media and spend time with people who give me hope and faith in the world. Because to be completely honest, there’s sometimes I look around and I don’t have much hope or faith in people or in the world. So I’m just excited and grateful for those who are in the Inner Circle, to be able to spend this time with you guys.

So first off, thank you. I’m excited to be with you guys here, for those who are inner circle members. And it’s been fun. One of the things I do every Inner Circle meeting is look back at the last 4 or 5 months since our last meeting, and look at what are the coolest things done, have had the biggest impact. Looking at those things, what are the coolest things I can share? So it’s been fun kind of putting those things together the last day or two. Printing out little handouts and getting people ready to show some cool stuff.

So I don’t have time obviously to go deep into all those things, I’m going to spend probably 2 or 3 hours today showing everybody the cool stuff. Then we’ll have everybody else share all their cool stuff, which is so fun. So I basically get everybody’s ideas over the next 8 days. It’s going to be insane, I love it. I’m so excited as you can probably tell.

But the one thing I wanted to message to you guys about, there’s been this really weird, recurring theme over the last 10 days of my life. It started, today’s Monday morning, just to give context. So it started a week ago Thursday, so about ten days ago. So from Thursday til the next Sunday, like 4 days, in those 4 days 6 people in my own personal life, so this is not talking about Clickfunnels members, because I’d say the number if you did that would be about 10x. But 6 people in my personal life all came up to me about partnering with them on sales funnels.

And they’re all close friends and I don’t want to just, I’m talking down about any of them, because they’re all amazing people with great ideas. But they’ve all consistently come to me with basically, “I’ve got this idea, lets partner on it together and we’ll split the money.” And I get those deals all the time from Clickfunnels members, to be completely honest.

We probably get a dozen or so requests a day, if not more. We just can’t answer them, we just ignore them or tell them no. But it’s weird; it’s strange when it’s like your friends. Even friends that didn’t even know what funnels were or what I did or anything. I see them randomly at soccer games and they’re like, “Hey, so….” I’m like, “Oh, come on.”

So what I want to tell them and you and everybody listening, is something that’s very, very, very important. I’ve been doing this for a long time, which is why I think people want to lean on me. “Hey Russell, do this or help with this.” I want you to know that I have been giving as many clues and hints and cheat sheets and blueprints and things as possible for you guys to look at and to model and to copy. I don’t know what else I could possibly do, besides just doing it for you, which doesn’t serve you, it doesn’t serve anyone. You have to learn this process, and if you don’t want to learn this process then you shouldn’t be doing this. You should go back and do whatever you want to do.

I don’t go to my friends who are doctors and be like, “Hey man, so this is the deal, I’ve got the flu, I want to cut myself open. Can you help me cut myself open? Just real quick show me how it works. I know you know you know how; you went to medical school for 12 years. I know you know how to do it.  Just come over, show me how to do it real quick, so I can do it. Or just do it for me, cut me open.”

That’s not how it works. You have to earn it. In fact, it’s been interesting since I’ve seen, and it’s kind of one of the downsides. I’ve had people and I’ve gone and helped them. A really good example, and I’m just going to be blunt. The guys at Flex Watches. We came in and just did their whole thing for them, gave it to them, it was on The Profit. It was really cool. But the problem is that since we short-cutted all the thinking for them, now they’ve got this thing and they don’t know what to do with it. And they can’t figure it out because they didn’t have to earn….I just ran a red light. Crap.

They didn’t have to earn this, they just got it handed to them. So because of that, now they can’t think on their own. They can’t figure out the next step. All these other things they’re stuck on. They just messaged me yesterday, “Hey Russell, um, it’s not working very well. What should we do?” if you would have created it, you would have thought through these things, you would have seen the vision and all those things. IF I just hand it to you on a silver platter, you miss all that, which means that I get tied into doing it over and over again.

And every single person I’ve done that with, and I’m seeing it a little bit now with some of the Funnel Hacker TV episodes, where we just build a funnel and hand it off to the entrepreneurs. Same thing, we hand it off, but they haven’t thought through all those things and now it’s almost like a disservice to them by doing it.

And I don’t want to do that. You guys are smart enough now to do this on your own. For some reason everyone wants permission and I’m going to give you permission.  You are good enough today. You can do this. You just need to go and do it. You don’t need me helping. You don’t need me doing it for you. Yes, that would be great for me to do it all for you, and I totally understand that, but that’s not what this is all about. Because if I do that, you don’t learn what you need to learn.

You cannot truly serve someone, I don’t believe, unless you learn this side of the business. This is the only really important part of the business, is the marketing. The marketing of the thing is so much more important than the actual thing. I know I’m going to offend people with that. “No, my things the most important thing in the world.” And it is, but unless you’ve mastered the marketing of that thing it doesn’t matter because no one’s going to know about it.

“But Russell, I outsource my marketing.” Are you serious? That’s like outsourcing your love making. What’s the point of being married if you just outsource that crap? That’s the best part. Don’t you understand? Why in the world would you outsource that part of it? It’s the most important thing. It is more important than the thing you were actually selling.

So it’ s time for everyone to stop having excuses and stop saying, “I wish Russell would do it, or someone else would do it.” It’s time for you to bite the bullet and just figure it out. It’s really not that hard.

So this is what you got to do. First off, read the Dotcom Secrets book, 5 times. And I’m not saying that because eI like my book. Literally study it. That’s 12 years of my life put into a book. So you can go and read 500 books like I did and 300 courses and spend 10 just looking at it, or you can get the cliff notes. If you haven’t read my book at least 5 times, you haven’t read enough. You don’t understand these concepts.

So there’s number one, read the book over and over again. Number two, I would say go……. I’m trying to get my parking ticket in the parking garage. Sorry about that. I’m driving a stick uphill, it always stresses me out.

Number two, now that you’ve done that you’ve got to become a master. You need to funnel hack a lot of people. So you need to go buy a bunch of people’s products, to see the process. Buy my products, not because I want you to give me money, I do, but that’s not the purpose. The purpose is that I want you to see what a good sales funnel looks like over and over and over.

Spend a thousand bucks. “But Russell a thousand dollars, I can’t afford that.” If you can’t spend a thousand bucks at this point in your life, you need this more than anyone. You need to go find a business partner who’s got a thousand bugs, who’g going to let you funnel hack other guys. Because if you don’t have a thousand bucks at this point to invest in your business, you don’t have business having a business. I understand that, I’ve been broke. When I got started I was completely broke, but you’ve got to figure out a way to get money. Because if you don’t invest something you can’t do it.

Third off, get a Clickfunnels account. “Oh Russell, it’s so expensive.” Are you kidding me? It’s not expensive. Holy crap, I can’t believe….when Frank Kern heard we launched Clickfunnels, Frank Kern said, “You should charge $5000 a month, minimum for this service.” And he was dead serious. I was like, “No, we’re going to make it $97 a month.” And he was like, “You’re insane.” And I was like, “We’re going to do it anyway.” And we did it anyway, and guess what? And then there’s a $300 a month Actionetics. And people are like, “I can’t afford $300 a month.”

You are running a business. This is the foundation for you running the world. $300 a month, if you can’t afford that, once again, go get a side job until you get $300 a month extra. It’s only $30 a day. If you get a job paying  $15 bucks an hour, 2 hours a day extra to pay for the foundation for your entire company. Or find a partner or something. But you have to have that.

Now I remember back when I got started, because I couldn’t do it for $300 a month, I had to have a programmer and a webmaster and host and a designer, all these things that you no longer have to have. Do you understand that?

Third off, I’d recommend you guys get certified. The Clickfunnels certification program, even if you’re never going to sell funnels for other people, is amazing. It’s like school. It forces you to do homework assignements and be accountable and actually do something. It would be so good for you guys. If you’re not going through our certification program yet, do you hate money that bad that you don’t want to learn and master this skill? Go to cfcertified.com, go through the webinar, sign up for the certification program. It’s a little expensive, but it’s worth it. It’s a lot cheaper than college or type of tuition you’re doing, but go and do it.

I don’t even know where I’m at. There’s a bunch of things. This is the key guys. It’s time to immerse yourself. It’s time to stop relying on Russell or anyone else. I’m putting out as much stuff as possible. I’m doing Funnel Fridays, I’m doing this, I’m doing that. Funnel Hacker TV…I’m doing as much stuff as we can, not because I want to get a whole bunch of people who want me to build a whole bunch of funnels. I don’t want to do it. I want to build my own funnels.

I want to give you guys so much inspiration, so many clues and blueprints and just ways to master the skill that you can’t possibly fail. The thing is you gotta geek out on it. You gotta get excited. You gotta say man, this is the most exciting part of this entire business, this piece of it. Then start immersing yourselves in it. Immersion is the key. Because this stuff is not that complicated, but you gotta be excited about it. You gotta get into it and look at it from many different angles and it’s time to look at it as a business.

When you do that, you can do this. It’s not that hard, it’s not rocket science. It’s funny, people keep asking me,  I had a guy interview me the other day, “What’s the future of funnels?” There’s no future of funnels, it’s the same as always. Simplistic, easy, powerful funnels. Look at my funnels, they’re all simple, easy, they all convert, and make money.

Which kind of funnel should we use? There’s one of five funnels. If you read the Dotcom Secrets book, there’s millions of funnels you could make, I only use six funnels. That’s it, some variation. All my products are variations of 5 or 6. Master those 6 six things. It’s a finite number. It’s not some moving target that gets bigger and bigger. It’s very finite. This is what you have to master to be amazing. That’s it.

So there you go. I hope that I didn’t offend too many of you guys, but what I want you to understand is first off, you are good enough right now. This stuff is not super hard, but it does take some focused immersion time. The more you can immerse the better. Start with the book, if you have no money just buy the book. Dotcomsecretsbook.com, immerse yourself in that. Read it 5 times.

That’d be number one. Then as you can invest in things, invest in more. Just reading the book will give you guys the foundation and the strategy and then you can go deeper with funnel hacking people. Then you can get software, then you can go and try to get certified. But I would keep looking at this as an investment. Keep reinvesting into yourself because that’s the key to how this whole game is played.

You guys have it easy, seriously. I don’t know how many more times I can just give you guys funnels that are pre done or show you funnels over and over again. I didn’t have that when I started and I’m not that smart. I guarantee almost everyone listening to this podcast right now, is smarter than me. Guaranteed. The only thing that I do is I’m really good at modeling.

I look at what people are doing and say, “Wow that’s awesome. How can I model that?” And I don’t copy; I hate people that copy things. But how can I model it, how can I make it better? How can I put my spin on this concept? But I model and I don’t deviate from the model that’s working. I just make little tweaks and make it my own.

I’m through building a funnel for one of the Funnel Hacker TV episodes and guess what I did? I found a funnel from 7 years ago, it was one of our best converting cold traffic funnels, took that and I modeled it and it looks identical to that one. Because that’s how I do all my VSL ones, they’ve all been identical because that’s how VSL ones convert. So I don’t try to deviate or make up my own thing, I just do it the same way.

Anyway, I hope that helps you guys. I’m out of here, I’m at the hotel and I’m going to go check in and hang out with the Inner Circle guys. We’ll talk to you guys all again soon. Bye everybody.

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A play-by-play of what I got done this morning before most people were even awake.

On today’s episode Russell talks about his morning routine and what has been working for him. He also talks about his plans to film his morning routine so that it can help inspire others to do the same thing.

Here are some of the interesting things you will hear in this episode:

• How a morning routine actually begins the night before.
• How Russell is able to go from 4:30 in the morning until 2 in the afternoon before he eats, and how he isn’t even hungry.
• And what having “a big domino of the day” means and why it’s important.

So listen below to hear about Russell’s morning routine and feel inspired to do something similar with your own morning.

---Transcript---

Good Morning everybody, I hope you guys are having an amazing day today. Welcome back to Marketing IN Your Car. I appreciate you guys hanging out with me. I’m heading into the office right now and I’ve had an amazing morning. It’s 8:49, I have a meeting in 11 minutes with the entire Clickfunnels Dev team, which is exciting. We’re making a big directional change today, which is always scary, fear and scary. But it’s going to be the best for the customers, which is all that really matters when all is said and done. It’s going to be good for you guys, so congratulations.

I’ve got 10 miles left until I’m out of gas. I’m hope I make it to the office before then, because I need to make it. And I’ve had an amazing morning so far. I want to talk about it because we’ve talked about this in the past, but I think that the more I focus on it, the more everything else becomes more amazing. And it’s your morning routine. In fact, I bought a domain; I think I bought, whatsyourmorningroutine.com. I think this week we’re going to record my morning routine because people always ask me what is it and how does it work?

There’s some weird things I do and some cool things I do. I just wanted to show a little bit of all that put together. That is the game plan, so it’ll be kind of fun. I want to walk you guys through basically what the morning routine looks like, because it’s getting more and more exciting and fun and hopefully you guys get some ideas for yours.

So the first thing I found out is your morning routine starts the night before. It’s the hardest thing to get to bed on time. So I’ve been trying to get to bed by 10 o’clock each night. Kids go down about 9, and then I’ve got an hour to just scramble and get everything done and go to bed, which is hard because I’m a night owl. I’m the guy that usually goes to bed at 1 or 2 in the morning. So that’s been a big shift. And then days that I get to bed on time, everything works good. The day’s I don’t become really, really hard.

So I’m trying better. And on thing that’s been helping a lot, Joseph Clough who is one of our Clickfunnels inner circle members, he built a custom hypnosis track for me. He’s got an am one a pm one and a boost one for whenever in the day you need to take over the world, you listen to this other one. So it’s been cool, every single night I go to bed, I listen to that. It’s kind of getting me excited to go to bed each night because there’s this really cool thing I’ve been looking forward to and I get excited for it.

So last night I listened to that. In the future I’m going to try  to….I have a float tank, so I’m going to try to listen to it while I float at night. It’ll be like float while I listen to that and then go to bed. This light’s been red forever. The day’s you’re in a rush, the light takes forever to change.

Anyway, sorry my ADD kicked in again. So that’s how it began, and then fell asleep. And under my bed I have these pulse….I think it’s called Earth Pulse. These electromagnetic fields that go under my bed. And it’s kind of geeky and amazing at the same time to make you sleep better, recover faster and a bunch of other awesome stuff. So that’s the night before.

Then I wake up in the morning. I’ve been setting my alarm for 4:45, I think I’m going to start setting it for 4:30 though, because my pre-morning stuff seems to take longer than I hope. I keep thinking I’m going to get done in 15 minutes, but it takes 20 to 25 minutes. Anyway, today was 4:45, tomorrow it’ll be 4:30. So 4:30 my alarm goes off, I wake up, there are 3 major goals. One is thanks to Alex Charfen, hyper hydration. So I get a big Clickfunnels bottle full of water, I try to pound it as fast as I can, no matter how much it hurts and it usually hurts. I don’t know how people do that, especially first thing in the morning. It’s hard, drink as fast as I can.

Number two I mix together like 30 different powders. A lot of them are like mushrooms and B Manna, and Green Drink and Red Drink and a whole bunch of powders, so I drink that. So hyper nutrition’s number two. I want to get as many nutrients in my body as possible because I’m not going to be eating until 2 in the afternoon, so I want my body to have as many goods as it needs to run off of.

Number 3 is hyper oxygenation, which Anthony, my buddy at Biohackersguide.com, and Wim Hof. Wim Hof kind of developed this method, and Anthony recorded this really cool audio for me where I can just push play on my phone and then I can actually listen to Anthony coach me through the Wim Hof. So I sit in my backyard in the fresh air and I do it. It’s hard, it’s what I dread the most in the day because it takes work to breathe hard, to hold your breath and all that kind of stuff, it’s not my favorite when it happens but when I’m done, it’s the equivalent of having like 10 shots of caffeine. You’re just wide awake and you feel good.

So that’s kind of what happens in the first….trying to get that all done by 5 o’clock. So 5 o’clock I hit the road running. I’m trying to spend 30 minutes of spiritual time. So some of you guys may or may not know, I talked about this probably a dozen episodes ago, I wanted to buy a first edition Book of Mormon on ebay, but I didn’t. But I almost did. I eventually did it.

So right now I am actually reading the original copy of the Book of Mormon, one of the first 5,000 that were ever printed. Which for me, is totally geeking out. Most of you guys who are Mormon are thinking, that’s awesome. The rest of you are thinking, that’s weird, why would you spend that much money on an old book? But for me, it’s awesome. So I’ve been reading that in the mornings, which has been cool. Try to get at least 30 minutes of reading in there.

And the last 30 minutes is, I try to nickname all my different times, so I’m nicknaming this my  big domino time. Where I have the next 30 minutes to figure out what is the big domino of the day. The big domino comes from Tim Farris, I heard him speak one time, “A lot of people go and make these huge to-do list and try to knock out a million things. I usually just sit around for 3 or 4 days at a time trying to identify what’s the one big domino and if I knock down that domino it makes every other domino, it knocks them down or makes them irrelevant. So that’s been my bid domino time. Where I’m planning and figuring out, for me to succeed today, what is that one big domino I gotta knock down? This funnel or this piece, whatever that big thing is and make that the priority and try to task out everything else to either help me knock down that domino or to get everything else off my place so I can focus on it.

So that’s what’s going to be happening. That’s kind of a new edition to the morning routine. From 5:30 til 6. Then at 6 o’clock, at least on Monday, Wednesday, and Friday, Dave and Stephen and sometimes Brent and John show up and we go for a morning jog to try and get more oxygen pumping through our body and then we lift hard. We lift for about an hour, probably about 45 minutes. Really heavy because that’s the way I like it. And then from there we jump in the Cryosauna, freeze the crap out of ourselves.

And then go in and hang out with my kids, get them out the door.  And then clean up and head out the door as well. At this point I still have not eaten anything, and I won’t. It’s 9 o’clock. So I’ll eat in about 5 hours from now and that’s the first time I will eat. And it’s funny because I used to always think, I have to eat to have fuel to have energy. But the interesting thing is if you are doing all these things, you get energy from oxygen, you get energy from the nutrients, you get energy from the water, you get energy from all these things. I don’t even feel hungry anymore. It’s kind of weird. I should be starving right now, and I’m feeling pretty good.

And my lunch time at about 2 o’clock, I’ll have the biggest salad known to man. It literally takes about 3 or 4 hours to eat. It’s got kale, and peppers, avocados, salmon, and a bunch of other cool stuff. And that’s….I eat that, and then I’m not that hungry the rest of the day. Usually at night I’ll eat some stuff because I like to socially eat with my kids and my family. And then start the process over.

So that’s my morning routine. So I think we’re going to record it and film it and show all the fun stuff and intricacies and hopefully inspire a couple of you to tweak yours. It’s been a fun development over the last 2 years trying to really think through it and figure it out and add things to it. I’m still not perfect, not going to lie. But the days that I execute on it correctly, like today, I feel like a million bucks. I’m excited to go in and conquer the world.

So I hope that inspires you guys to kind of sit back and think through your stuff and figure out what your dream morning routine is going to be. Because when your day starts right, it ends right. When you start wrong, it ends wrong. I know that because the days when I wake up and go and get French toast for breakfast, the whole day is done. I get nothing done that day.

The day’s I wake up and Wim Hof breathe, drink a ton of vitamins and minerals and get some spiritual time in, and figure out my big domino are the days that I actually knock down the big domino. And the days that I get home and have energy for my kids and my wife and it’s awesome. So there you go, you guys. So what’s your morning routine, that’s my question. Check out soon to a funnel near you. I think it’s whatsyourmorningroutine.com. I’ll be posting that here in a little bit. And it’ll be fun to actually show you guys behind the scenes what I’m doing and then hopefully get some of you guys inspired enough to go and do it on your own. That’s all I got today. Appreciate you all, have an amazing day and I’ll talk to you all again soon. Bye everybody.

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You’re so close, you’re actually missing it…

On this episode Russell talks about having a breakthrough while trying to write a script for a video to sell Clickfunnels. He explains why he’s been pitching it wrong for the last two years.

Here are a few interesting things you will hear in today’s episode:

• How Russell realized that he hadn’t taken his own and advice and had been pitching Clickfunnels incorrectly for two years.
• What super exciting actor might be in the upcoming Clickfunnels commercial.
• And why Russell will no longer compare Clickfunnels to websites.

So listen below to find out how Russell plans to pitch Clickfunnels now.

---Transcript---

Hey everybody, good morning. I hope you are as excited about today as I am, if not we gotta wake you up. What should we do? For me, if you guys want to know, there’s a song that instantly gets me in state every time I listen to it, it’s Seven Nation Army by the White Stripes. So if you’re down right now, go get your Spotify account or go search YouTube or whatever, search that song and play it and it will get you ready for work. It does it every single time. In fact, we listen to it multiple times throughout the day. Every time my energy starts getting sluggish, the White Stripes bring me back and I’m ready to march on. So there you go, there’s one of my tricks.

Alright so today, I want to talk about something, it’s so interesting. I’ve been selling Clickfunnels for a long time. Two years, it’s been my focus. Been selling it and selling and we’ve done pretty okay, we’ve done amazing with it. Not going to lie. I’ll pat myself on the back, I am proud of what we’ve done. We are taking over the world and it’s been really, really fun.

We are stealing all of Leadpage’s customers, which is not even a goal for us anymore because I’m pretty sure we passed them in revenues and members and all that kind of stuff, so that’s awesome. Target number one done. That was easy. Now we’re going after InfusionSoft. That’s the next thing. And they are scared of us, they keep us out of their partner con because they’re like, “You guys are our competitors, you’re stealing all our customers.”

I’m like, “Dude, what do you expect? Your software sucks.” So that’s target number two. I say, give us a year, we’ll pass them and then we’re going to keep on going. It’s been really fun. I’m having the time of my life. It’s been amazing..

With that said, I don’t know about you guys, but sometimes you get so close to your own project, that you miss it. I’m curious how many of you guys have felt that way. For the last two years, my argument that I’ve been selling against has been that funnels are basically the evolution of the website. The death of the website was one of our promotions. “Websites are dead. Here’s a funnel.”

And I kept trying to tie these two things together. This is a website, this is a funnel. In my mind they are both online properties. So that’s the way I’ve been arguing it. Trying to convince people when I tell people, “Oh you know what a website is? Websites are dead. This is the evolution and it’s called a funnel.” And I keep going to this thing, and I thought that was the right way to sell it.

It’s so funny because, when you guys read The Expert Secrets book, which is coming soon to a funnel near you, it’s funny. We have a whole section in there about how to structure offers the right way. We talk about how to build a cult-ture, and in there we talk about the three things that have to happen to become a vehicle of change. To become a vehicle of change, there’s three things that have to happen.

Number one, the charismatic leader, or attractive character. Number two is a vision of the future. Number three is a new opportunity. There’s been no mass movements ever created on an improvement. Perry Belcher calls them improvement offers. An improvement offer is like, “Oh you’re going to do this thing better.” An improvement offer, first off they’re very, very, very, hard to sell. Second off, you can’t create a movement around that. And nobody gets excited. “Oh this is a better way to do a website.” That’s not the movement.

But that’s the way I’ve been pitching it and talking about it and coaching it. That’s what I’ve been talking about. What I realized….actually let me step back. It’s been fun, we’re working on, I think I told you guys before, we’re working with the Harmon Brothers, they’re the guys that did the Squatty Potty commercial, and Fiber Fix and a bunch of other ones.

Anyway, the Fiber Fix video when crazy viral but the funnel wasn’t converting. So we just rebuilt it all for them, launched it and it’s been live for 12 hours and so far we’re more than doubling their old funnel, which has been awesome. So that’s been really, really cool. But while we’re working with them, we’re trying to think about…..we wanted to work with them because we wanted to do a cool video, like a Squatty Potty commercial for Clickfunnels.

So how do we do that? Me and my team sat in a room for probably 3 or 4 hours trying to figure out the coolest way to pitch it, and every argument kept coming back to website vs funnel, website vs funnel. And it was hard, we could not figure out the right hook or right angle or anything. And 3 hours into this, I think it was by the time you’re like there’s so much pain because you can’t figure out the right answer and your defenses start going down and you stop trying to think you know everything and all the sudden, that’s when the magic happens.

Which is why brainstorming sessions are so important. We come in with our own ideas and our own things we want to do and then no magic happens until we’ve broken through and realized that you’ve gone through your pride and you’re like, “Huh. I’ve got to humble myself to figure out the answer to that one.” So we got to that point and all the sudden I’m like, “Hey, you know the book I’m writing. Chapter six we talk about this…the way we’re pitching this is an improvement offer. A funnel’s a little bit better than a website. That’s not sexy, it’s not motivating, it doesn’t do anything for anybody.”

I thought, for an entrepreneur, a funnel is a new opportunity. I’m about to use a bad word, but screw websites. The website is a dead antiquated thing that’s stupid. I’m not comparing it to that. You can have a website if you want. That’s not our goal. Our goal is to build a funnel; it’s a whole new opportunity. This is a thing you can plug into any product.

You take any product, you plug it into a funnel and boom it’s…..it’s not a website. A website does not do what a funnel does. It’s completely different, this is a new opportunity. What’s the difference between a website and a funnel? They’re completely different. A website’s some stupid thing you have over here that looks good. A funnel’s how you make money. And positioning it as a whole new opportunity, and when we did that, the coolest thing about it is no longer will we have to make the argument of website versus funnel because it’s irrelevant.

I’m not trying to improve upon the website; I’m talking about a new opportunity called a funnel. If you are a new entrepreneur, or want to be, or a beginner or startup, whatever that is, this funnel is the new opportunity. When you understand the power behind this, it changes everything.

And when we did that, it was like angels singing, lights come on and within 15 minutes we had the perfect script idea, concept, which we are working on right now and it’s so exciting. I think I told you guys before, we’re trying to get Jon Heder, the guy who played Napoleon Dynamite to be in the video. I don’t know if that will happen or not, but if we do it’s going to be amazing.

Anyway, I just wanted to share that with you guys because my guess is that like me, many of us are so close to our projects that we’re presenting it wrong. We went from 10,000 customers year one, to our goal of 30,000. We should hit that, we’re pretty dang close to that, we got a couple months left. So we should hit 30,000. And then our goal for next year is to 3x it again and get to 90,000. And if we’re completely honest, 90,000 is lame, I want 100,000.

More than 3x next year. How do we do that. Well, we’ve got to change the conversation, and it’s moving away from stuff like that and transitioning over. Transitioning to this opportunity and explaining it to the right market that way. And that’s the magic.

In the Dotcom Secrets book I talk about hot traffic, warm traffic, cold traffic. So hot traffic, those guys bought Clickfunnels because it was easier. Warm traffic is where we spent the last two years, people that are already kind of entrepreneurial and already doing stuff online. How do we convince them that this is the solution to their answers. Now our next phase to be able to get to 100,000 is how to take it out there to people who don’t even know this is a problem and presenting them with this new opportunity.

When we do that, that’s the magic. That’s when it comes like, “Wow. I didn’t even know funnels were a thing. Now that I see that my eyes have been opened. I have this vision of the future.” And if there happened to be a charismatic leader involved, now they’re part of a cult. That’s the goal now.

I’m excited, I’m so excited. I wish I could tell you guys more, because the idea for the sketch is so good. It’s going to be Squatty Potty on steroids. I’m excited. And we’re actually doing this one, so it’s kind of a funny story. It’s kind of hard to explain. I’ll just wait and let you guys….first off, if we get Napoleon Dynamite to be the character in this video, that’ll be one thing and I’ll be going crazy. I think we’ll get him.

And the second piece, obviously is just creating it all and putting it all together. It’s such a good idea I don’t want somebody to use it before we’ve executed on it. Anyway, usually I’m pretty much an open book. But this time I’m holding this one close to the chest just because it’s so awesome.

Alright that’s what I got. Appreciate you all. I want you guys to step back and look at your offers and think about that. Think about how you’re positioning them, and get an outsiders perspective. Ask people. If I was to ask ten people, “When you think of Clickfunnels, do you think of it as a better way to do a website?” I bet most people would say no, outside of the people who are probably consultants who are trying to pitch it and have heard me pitch it that way. You know what I mean?

We need to change that, we need to make this. For me, here’s this new opportunity and for you guys, the same thing. Present your offers as a new opportunity, that’s how you’ll get engagement. That’s how you’ll increase your sales, everything like that. It moves you from being in a red ocean, which we talked about in the past. Where everyone’s fighting over the scraps and there’s blood everywhere to a new ocean where you are a category in and of itself. And when you’re there it makes it really, really fun. Alright guys. That’s what I got. Appreciate you all, have an amazing day and I’ll talk to you guys again soon.

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My game-plan for personal growth so that I can increase my contribution.

On this episode Russell talks about the six human needs that Tony Robins teaches about. Four needs of the body and two needs of the spirit, which he explains in depth. He talks about how he plans to enter a new growing phase in his life which will lead to more contributing.

Here are some insightful things you will learn in today’s episode:

• How Russell spent hundreds of thousands of dollars in courses in order to help himself and company grow.
• Why Russell believes that the cycle of growing and contributing needs to be constantly moving in a circle.
• And what two major things Russell is going to do with his team to help him grow in his business and in his personal life.

So listen below to find out how Russell plans to continue to grow and contribute in his life.

---Transcript---

Good morning everybody, this is Russell and I’m so excited to be hanging out with you guys today. I don’t know about you, but I’m so excited for today. A lot of cool things happening over here. First off, I woke up this morning at 4:45 and jumped in the float tank and did some floating and meditating. I haven’t quite figured out the whole meditation thing yet, but I’m trying. It’s really hard. Maybe someday that will work. Regardless, I got to float in salt water, and it was warm like a bath tub for a long time, so that was sweet.

I went and lifted weights with Dave Woodward, which was awesome, and then hung out with the kids, and now I’m heading into the office. So a couple of cool things, one is we’re doing this really cool project with Fiber Fix, is a cool viral video that went viral a little while ago, but their funnel isn’t converting, so we’re doing this swap with them. They’re going to help us with this video in exchange for us helping them with their funnel, if we can beat their funnel. So the test goes live today and I’m crazy, crazy proud of the funnel, so I’m excited to see how that goes. So that’s going live today, with a bunch of other things.

But what I wanted to talk to you about today, because this is an exciting day, when I start talking and geeking out and getting really excited about it. And it kind of ties into something I’ve been thinking a lot about, and I’ve even done some podcasts about this. But I want to bring you guys in on this thing because it’s going to be really cool and exciting.

If everyone is doing it, we’re all going to grow together. So you can choose to be part of it or not. But if you choose to be part of it you will see insane amounts of growth in your life. So here’s what we’re doing, first thing, I need to set this up a little bit. If any of you guys have ever studied Tony Robins, one of the things he talks about is the six human needs. There’s four needs of the body and two needs of the spirit. Our body, a lot of people never actually get their needs of their spirit met, they just don’t because they never get to that level. But everybody gets the needs of their body met. So the needs of the body, I don’t know how many times we have to go into this.

Basically there are four human needs. Four needs of the body. One of them is significance. We need to feel significant. The opposite of significance is the second one, which is love and connection.  So there’s this internal dilemma we have as humans. We want to feel significant, look how great I am. But we also want love and connection, which is like look how great you are. There’s this connection. So two of the human needs.

Then there’s, I’m going to blank out right now….Love and connection, significance….then you’ve got variety. We need excitement, change, all these things happening. But we also want certainty. So there’s the other two human needs. Variety, which is craziness and new things, and then certainty which is like, I need to be certain in everything. So during this podcast, I don’t have time to go into all of those things. I’ve done some podcasts in the past and maybe I’ll do some in the future because it’s exciting. Part of our whole goal here on earth and in this life is to master our body.

So understanding those first four human needs and how to create addictions and how to break addictions all through those human needs is fascinating and we could talk about that for a year, in fact, maybe I will sometime. But after you get the body mastered and figured out, the next step are the needs of the spirit. The first need of the spirit is growth and the second is contribution. I always think about this, there’s times in people’s lives where we need to grow. You go to school, you’re growing. When you are starting new career, you’re in a growth phase. There’s a time in your life when growth is super important. But eventually you start to grow and some people get stuck in this. They learn and grow and study and they love going to school, they grow, grow, grow  but they never transition to the next need which is contribution.

When you’re going through this growth phase, you’re trying to become something. But eventually, if you just keep growing, the only person that benefits is you, which is kind of a selfish need when you look at it. But it’s necessary because as you grow and as you become something more than you are now, then you can turn around and contribute that to other people. So you contribute in a lot of ways. As an employee, you’re growing and then after a while that growth of what you’ve learned you start contributing to your company and help some people.

If you’re an expert, for a while you’re in a phase where you’re trying to learn and become something and then you turn around and start teaching and coaching other people and now you’re contributing. So there’s this transition from growth to contribution that’s fascinating. And again, we could talk about that forever, it’s so exciting. But that’s kind of what I wanted to do today.

Dave and I are talking about today about a bunch of things we want to do. We thought how fun would it be to create a phase in our life right now where we get back to growth. In Clickfunnels, what we’re doing, we’re in this huge contribution phase and we’re contributing. And I feel like, me personally and everyone on the team…..me personally, I went through ten years of growth, trial and error. Learning and studying and everything to be able to contribute at this level we’re at right now. And the problem is that I’ve seen this so many times from friends and mentors and people I know. There was a time where they grew and started contributing, but then they stopped growing and then the contribution stopped. And it freaks me out and I do not want to be that person who is not able to contribute anymore because I stopped growing.

I think there is a cycle between growth and contribution. Because as you contribute you start growing. And then it grows and you….there’s a really cool spiral that makes everything rise together. It’s been a couple of years since I’ve focused on my own personal growth. I do things here and there, things are happening where I’m trying to grow. But not where I was like, I’m going to go back and grow and really focus on growth for a period. I don’t know if that’s a month, six months, a year, two years. I don’t know what that is, but I feel like right now if I focus more on growth, it’s going to make my contribution bigger. So I’m excited for that.

I think back about the big growth phases in my life. When I first started this business, I went through a huge growth phase, where I was consuming for 18 months. I think we all do this, we consume, we learn, we’re trying things. We aren’t having success yet, but that growth we go through is what makes it so we can contribute and if we don’t go through that, it’s hard. In fact, it’s funny, it’s one of the things that….yesterday my coach, Tara that I was working with talked about. Some of the people we work with, we’re giving them….we’re building out a whole funnel and giving it to them and they didn’t have to grow to get it, so their struggling to have the contribution and have an impact on their business because of that. There’s value in going through that growth phase.

So when I first started my business I went through this huge growth phase that got me from not knowing anything to, “I now have something that I’m selling online.” There’s a huge initial growth. And then I started selling stuff and it was awesome and it worked for a while. Then I kind of stopped growing and I was just contributing from the momentum I’d gotten from my initial growth phase. And I was doing well, and probably the next year and a half, two years, I was in that contribution phase and was doing well. But then I started making enough money where I could start blowing money on courses.

Right now, we’re moving. We’re about to move offices, so I’m trying to clear off my 1,000 book shelves. It’s insane. Everyone in the office calls me a book hoarder and a course hoarder. And I’m totally hoarding these, but I went through this phase then for the next probably year and half, two years where I started buying everything. Literally hundreds of thousands of dollars in courses and trainings and books and CD’s and everything. And I went through this time where I was just geeking out and studying everything.

And what was cool at this point, I had this little business it was fledgling, it was kind of doing well enough to support itself and give me money for my addiction which became marketing books and courses. But as I would learn things I would immediately go back and apply to the business and we started growing. Probably two or three years I went through this phase where I was buying everything. All my money went reinvested back into education. And I was going through this huge growth curve which gave me the ability to contribute more.

And after two or three years of that, then I stopped focusing on growth and started focusing mor eon contribution. It was good, and that’s kind of what brings us to today. So I kind of want to stimulate a growth period in my own personal life and my team’s life. I want to challenge you guys to do it as well. .This is what we’re doing. Dave and I talked about it today, I’m going to have a meeting when I’m at the office and get everyone on board because it will be fascinating and cool.

I’ve basically been taking all of my courses, because in the move I’m trying to clear off bookshelf space. I’ve got hundreds of thousands of dollars in  courses that I’m ripping all the CD’s and putting them in audio format and putting them on my iPad and my iPhone. I’ve got maybe 50 or so courses now that have been switched to that. I’ve got every Dan Kennedy course ever created. Every Jay Abraham course created. Dan Solomen, Matt Furey, John Rees, Mark Joyner, all of the classics, all of the good ones. Everything.

So now they’re in a format where I can start consuming them. So I’m going to do this with my team, I’m going to get all the people that, not everyone geeks out with this, but there’s a group that do, and I want to get the 5 or 6 of us together and say each Monday or Friday we’ll pick a course and each person picks a different course. Then you’ve 7 days to speed learn it. Go through it, take notes, study it. And then the next week later come back together as a group and say, “Okay, what did you learn from this course?” and have everyone share it. “These are the 5 or 10 things that I learned in this course that are applicable to us.”

So I just got this growth and I’m going to contribute it back to you now, and we can contribute it as a company, now the growth flows into contribution. And I figure if there’s 5 or 6 of us pounding through an entire $2,000 marketing course each week, I think the growth and contribution we’ll be able to do is going to be insane. So that’s part number one of this. That’s what we’re going to do.

I would recommend you finding a group of peers or friends or people in the Clickfunnels group, or people who work with you, but find a group and do this together. This is something that’s hard to do by yourself. If you’ve got some accountability it will be easier and better. It doesn’t have to be a $2,000 course, it could be an audio book, it could be pounding through a book a week. It could be whatever that is, but find a way to compress decades of information into days.

Tony Robins is the first person I heard say that, he said, “You can read a book that takes a decade of someone’s time and energy and put in a format where you can consume it in a day, and you can literally learn in a day what took somebody a decade to learn.” That’s the power of books. That’s what I want to do through here. I want each week for me to get a decade worth of stuff in a couple days. But multiply that by 5 or 6 guys on my team. I’m getting half a century  worth of stuff every single  week.  And as a team we’re growing and contributing and it’s going to be awesome. That’s kind of the first step.

The second step is, and I talked about this a little while ago, I want to, not just from a learning…..Did you hear that car, some guy thinks he’s way too cool. So that’s the firs thing, the second thing, I don’t just want to grow from a learning standpoint, that’s a big piece of this. But the other piece I want to learn, is I want to grow in other aspects of my life as well. I’m going to use this opportunity fo rboth.

What we talked about doing today, Dave and I. And I talked about this a little while ago, figure out all the different tests we can take on ourselves to figure out where we are in things. So Wellness FX for example, has an amazing blood work. You can do all this blood work and they ‘ll give you back this panel for everything, your testosterone levels, your fat levels, your cholesterol, everything. So I’m going to go and I think Dave’s going to go and try to get everyone else to go do  a Wellness FX and get our initial blood work done, and I want to do another food allergy test. I want to do a 23 Me test, which is like, I actually already did that one. But everyone else is going to get a 23 Me test, which is going to tell you your genetics.

We’re going to make lists of as many different tests like that we can take. Personality test, we did a disc profile recently. Other ones like that and try to get baselines of all this stuff, so I get to become more aware of all this stuff. My body, my personality. The love language test, all these things so I have a better picture of where I’m at to figure out where to grow from there. Half of growth is being aware of where you are today and most of us don’t really know. We’re kind of just wandering around bumping off things and hoping we’ll eventually get to where we want to go.

But the best way to get to where you want to go is having a map to help you get there. So we’re going to be doing all these tests to figure out , here’s the game plan and map of where we’re trying to go. We’re going to make an excel sheet and bust out as many tests as we can find. Personality, health, blood, urine tests, if that’s what it takes. I don’t care, whatever it is. Take tons of tests so we can get some baselines as well and from there make cool decisions.

So that’s kind of what’s happening. I’m going to meet today with my team and see who wants to get in on it. And we’re going to start going through a huge growth phase of our learning and also getting tests done to figure out where we’re at and figure out how to evolve and grow from there.

So we can grow more, contribute more, and help change the world even better. I don’t know about you, but I’ve got some big visions to change the world and I feel like we’ve just gotten started. Anyway, I hope this gets you excited, it gets me excited. What I would do is find 3 of your friends and have them listen to this podcast and become accountability partners. Each of you pick a book or a course a week or whatever it is and start mass learning and figure out how you can apply it to your businesses and figure out how you can apply it to your life. If you wanted to test things as well. There’s a bunch of them, Wellness FX is a great one, it’s kind of expensive. But you get all your blood work on everything, it’s a good place to start. The Disc Profile is awesome. If you’re in my inner circle, we’re giving everyone in the inner circle the Disc Profile and Mandy is our, besides me, the other coach in the inner circle. She’s coaching everyone through which has been amazing.

But start finding those things so you can start getting baselines of where you’re at on everything. It’s going to be a fun project. So there you guys go, operation growth has now officially begun in my life. And it’s now, you’ve got permission to start on your life as well. I hope that helps you guys. I’m at the office, I’m going to go have my meeting. Talk to you guys soon, bye everybody.

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How to become more aware of what’s bothering you so you can actually do something about it.

On today’s episode Russell talks about the value of having coaches in his life. He speaks of previous experiences he has and gives an idea of why having a coach in your life is good.

Here are some interesting things you will hear in this episode:

• How wrestling helped Russell realize the value of having a coach.
• Why Russell thinks that people who wen to school to be a counselor are no good.
• And what advice Russell has for your company when it comes to coaching.

So listen below to find out why Russell thinks having a coach is so important.

---Transcript---

Hey everyone this is Russell Brunson, good morning or good afternoon or good evening, depending wherever you are at. I hope you are doing awesome today. I was up late last night. I went to a…..I worked til about 3 in the morning, which was really fun actually. I’ve not done that in a long time.

But then I was getting delirious and I was like, “I gotta get to bed.” So I went to bed. Then I had a call with Tara, one of my coaches, at 6am. So I did 3 hours of sleep and then Iwas up and did my coaching call with her, which was really awesome as always.

Then I got the kids out the door and then passed back out for 2 hours, then I got up again. It’s a beautiful day, just so you know. It’s sunny here, leaves are falling, I’m wearing shorts and flip flops. It’s a little bit cooler and it’s just kind of nice. Last night we stayed up late with the kids playing Wolf in the Graveyard, running around outside. If you watch me on Snapchat, we had a bird. The kids were taking pumpkins out to the front porch at like 9:30 at night. We open the door and this huge bird, my kids are like, “Dad, there’s a bat!” But it was a bird that flew into our house and went nuts.

It took me 20 minutes to catch it and get it back outside. It was insane. The last 24 hours or 12 hours I guess, have been pretty awesome. That’s been happening today, just heading in now for a fun day. I was just thinking about, do you guys remember a couple of weeks ago? I was talking to you guys about hiring coaches and trying to figure out parts in your life that you’re not 100% happy with, and figuring out why. “Why am I not feeling good?” And then trying to find coaches to work through those things.

Sunday for example, for some reason Sunday, I kind of know the reason, but Sunday I was not in a good mood. I was sitting in the backyard after church, after dinner, sitting in this chair watching my kids play around. I was like “Why do I not feel good? Physically I feel fine. I’m not sore, kind of tired.” I’m trying to be very aware.”Why am I not feeling good. Something’s bugging me and my mind is trying to hide it so it’s not there, but what are the actual things?” So I was trying to think through it and it was frustrating me.

I’m trying to become very aware of it. That was one thing, and then from there, that was Sunday. But then on top of that I’ve been working with different coaches in different parts of my life, different aspects, it’s kind of cool. So my call with Tara today was all about things I’m frustrated by and we went in a whole different direction than we’ve ever been before. It opened up this whole new world of the understanding…..my relationships with other people and why some are really good for me and why some are not so good for me. It was really, really cool.

And then on the other side of that, one of my other friends, one of my Inner Circle members, his name’s Joseph and he does hypnosis stuff, he’s awesome. He started doing these things where he does custom hypnosis tracks. So he asked me, “Would you like me to build a custom hypnosis track for you?” I was like, “Are you kidding me? Of course I would, you’re amazing.” So he sent me this list of all these different questions, and it was kind of cool. It was basically a wish-list of “What are your limiting beliefs that are holding you back? What are the beliefs you wish you did have?” So I spent last night, probably until 2 o’clock in the morning, 2 or 3 in the morning writing all these things out and creating this thing.

So he’s going back now and building this custom hypnosis track to listen to at nights to help me break my false beliefs and strengthen the beliefs that I want and that I need and things like that. And it’s so cool. So I just wanted to kind of come back and restress and reemphasize to you guys how cool it is to try and step back and be aware of what you’re feeling and why you’re feeling it.

For some reason, us as humans, we don’t like, I don’t know what the word is…We don’t like, I’m going to use the word counseling, because it has a negative connotation. Because we don’t like counseling we fight everything else. The thing about sports, when I was wrestling, I always had coaches around me. So every match, from a match that we had done, I’d step off the matt immediately after my performance. My coach would say, “Look, you did this, this and this that were great, but I noticed that you’re stepping far with this leg. Or you’re leading with this arm, or your elbow is flaring up.” Just little things I was doing.

So right in the moment when it happened, I’d get this immediate coaching thing, so I would know that. I’d be like, “Okay, I gotta remember that for next time, not to do that.” And then the next match happens and the same thing. And the second the match is over, it’s like, “Boom. This, this and this. This is what I’m noticing. This is where you’re leading. This is what you’re doing.” It was this constant coaching process, every single match. Match in and match out.

And I’d have tournaments where I’d have….we’d do a Freestyle and a Greco tournament on the same time sometimes. We’d end up having 15, 16 different matches. So 15, 16 matches, and 15, 16 times throughout the day I’m getting coached on the little things. And every time you get better and better and better and better.

And for some reason in the real world we don’t do that. We do something, we get frustrated, we try to drown our problems in whatever the thing is we use. For some people it’s drugs, some people it’s alcohol, or TV or food, everyone has their thing we try to drown it, and hide it. And I think how much that doesn’t serve us, especially when there’s people, there’s some amazing people out there that can help us with all these different problems we have, different issues.

It’s funny, in the inner circle, one of my coaches, her name is Mandy Keene now, she got married. But Mandy was one of my wife and I coaches after we went through Tony Robins’ stuff. She lived here local in Boise and she’d done some work for our company in the past. We had hired her to be a coach for both me and her and it was awesome.

The insights we got from her, some one with outside perspective looking in. And these little tweaks and changes and how awesome that was. So we brought her in the inner circle. So right now it’s been interesting. Most people come in the inner circle because they have marketing or sales problems or they want to scale things.

They come and they want to work with me, but I think I don’t want to tell her or anybody this…..A lot of times people get more value from what she’s bringing. She’s doing coaching calls each week and figuring out limiting beliefs and what’s keeping them from it. And constantly coaching you, coaching an dpushing through. Tweaking and changing and this progression that’s happening within the inner circle.

And it’s funny, people cleared up these beliefs, they don’t have to fix their marketing, they fix the things that are holding them back and then their marketing and everything else starts working.

So I just wanted to replug this for all of you guys. Get better at noticing in the moment how you’re feeling. Like I said, on Sunday I’m sitting there, “Why am I not feeling so good. Something’s messing with me, I should feel awesome. I’m watching my kids, it’s a beautiful day. It’s Sunday. Everything should be awesome. Why am I not feeling good.” I’m trying to figure out what are those reasons.

Just like if I had a coach there. If I got off the wrestling match and I lost, I’m not going to go and hide in the bleachers and try to think I’m too good for a coach. No I’ll be like, “Coach what did I do? You can see a lot better what I’m doing.” He’s like, “Dude, your elbow is out every time you’re shooting.” “Really?” “Every time.”

So I pull my elbow in the next time I shoot and that problem is gone and I win the next match. We need to be doing those things more often for ourselves. Sometimes you don’t have a coach, at least in life typically you don’t have a coach following you around watching you. Everyday like, “you shouldn’t have done that.” So part of that’s gotta be on us. Slowing down and stopping and say, “Hey, why do I feel this way? Something’s messed up because I should not feel this way right now. I should be feeling good and I’m not. So why?” and think about it and figure out what those things are.

It’s probably tied to one of a few things. Probably tied to a relationship, multiple relationships, finances, tied to something. So figure out what it is that’s causing that, that incongruency that’s not making you feel good. And then, you know one way’s to try to figure it out on your own. But I think a smarter way is find someone who can help you with that.

And it’s not a bad thing. I didn’t become an awesome wrestler because I went through this bad thing of I had a coach help me. It was so embarrassing. I don’t like coaches. I don’t want anyone to know I had a coach. No, coaches are awesome, it’s good.

There’s business coaches, life coaches, health coaches. All those kind of things. I’ve been lucky in my life to have access to a lot of coaches. I think that for you guys, I would dedicate part of your budget towards that. And I would look at where’s the area you’re struggling with the most right now and find a coach to help fulfill that piece of it.

And if it has anything to do with making money or mindset now you can use the inner circle because you got Mandy and me. In all seriousness, there’s great people out there and find someone. There’s also bad people out there. I’m going to pick some fights today, I would say, oh man……

So I would say, don’t go the traditional routes. I have so little faith in traditional routes. Don’t go to a real marriage counselor. Go find the person who’s written books and spoken on stage and changed people’s lives and go find them. Anyway, that’s my thoughts. Find the people who are in the trenches doing it in masses, because they get a lot more info, intel, and insight than a person who learned in school. There I just said, okay leave it there.

Yeah, I went to a traditional counselor for a while, and almost everything that went through hurt more than it helped. So find people that you respect. Find someone that you can look and see what they’re doing for other people and do that way.

That’s all I got. I’m at the office, it’s like noon and I gotta get to work. Appreciate you guys, have an amazing day and we’ll talk to you all again soon.

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My secret ninja system for getting a lot of crap done fast.

On today’s episode Russell talks about having a lot of projects this week and how he manages them in order to get everything done when he originally planned. You’ll also get to hear about all the exciting things he’s working on.

Here are some of the fun things to listen for in this episode:

• Who Russell is working with to get a new video quiz put together and how he may get it for free.
• How Russell plans to get 8 different things done on a pre-determined day.
• And how he is able to be a good project manager despite failing his project management classes in college.

So listen below to find out how Russell is able to get things done by his deadlines and to hear some the exciting things coming soon.

---Transcript---

Good morning everyone, this is Russell. I hope you guys are having an amazing day so far. It’s bright and early for me. My wife actually left me today, not like the real way. She’s going out of town on a girls trip for the next four days, which is scary and exciting and sad and happy and everything wrapped into one. So I saw her off this morning, she jumped in an uber and took off and now I am the mom and the dad. But we also have an event this week, so I’m driving right now to certification program and I just basically do the first 2 hours in the certification event which starts in 28 minutes and I’m totally stuck in traffic. So I’m hoping and praying to get there in time.

But it opens up a little window for us to hang out and talk about some important things which is pretty cool. Also today, thanks to Bart Miller, some of you guys if you are faithfully listeners and fans and followers, you know that we’re creating a tv show called Funnel Hacker TV and one of the episodes was with a guy named Robert Jones, who owns a beauty academy and we’re basically building out a whole funnel with them and his business partner is Bart Miller. And Bart and son are super cool people. Anyway, while we were out there they took me on a shopping spree to teach me how to dress. So they got me skinny jeans and shirts with cuff links and weird shoes and all these things, which is totally not Russell things. But today I’m wearing brown shoes, gray socks, skinny jeans, purple shirt with cuff links, and the cuff links look like Clickfunnels gears and it’s so cool. But I totally feel like not me. But whatever, that’s what we’re trying out today.

So I’m heading in right now and just getting so, so, so excited about so many cool things. I don’t know about your guys, the other night I read my kids a book, If You Give A Mouse A Cookie. You all remember that book right? If you give a mouse a cookie, he’s going to want a cup of milk. If you give him a cup of milk, he’s going to want a look in the mirror to see if he’s got a milk mustache, if he’s got a milk mustache he….if he sees his milk mustache he’s gonna know his hair’s long and he’s gonna want to give himself a trim. If he trims himself he’s gonna have hairs…..and it goes through this huge thing. And the mouse ends up at the very end of it drawing a picture and putting it on the fridge. Sees the fridge and realizes he’s thirsty and wants a cup of milk. You know what would go good with a cup of milk, a cookie. And that’s the whole book.

So I read it to my kids the other day and then Monday came and I was like, “Here’s my major project I’m trying to get.” We’re revamping how we do our auto responder sequences, and really excited. So okay, this is the plan for the next two weeks focusing on getting this piece rebuilt and dialed in and I’m really excited for that. So we started mapping the whole thing out and getting everything in place but then we’re like, “Oh to get all these things done, we can’t do it yet because this has to be in place.” Which is all auto responders for us. If you look at, if you read the Dotcom Secrets book, we have value ladders and move people up through a sequence. For me,  basically all of our auto responders are leading on the front end  are leading people to this new quiz funnel we’re building where we have a really cool quiz, which identifies which one of 6 or 7 types of businesses you are. And there are 6 or 7 webinars in the back depending on what type of business you are. And you watch the webinar and we follow a sequence very specific to your niche, your industry, your market. And it’s amazing.

But that means before I can launch the email sequence I have to have the quiz funnel done. The quiz funnel means I have to get 7 webinars done. Then in front of the quiz funnels, I wanted to do a really cool video to make a quiz funnel, which means either I gotta make a video or we gotta hire someone to make a video. If we’re going to hire someone to do the video I want them to be the best. I think I told you guys yesterday, we had a couple of calls from the Harmon Brothers, who did Squatty potty and Fiber Fix and a bunch of amazing videos. And they need help fixing the Fiber Fix funnel and I want a video so we’re trying to swap….I don’t know if I told you this, they charge $500,000 to make a video, it’s insane. So I was like, okay that’s cool. How about I do your funnel for you, in exchange for video. So I’m trying to negotiate that, which may or may not go through.

At the same time I’m also talking to the Ackerman Brothers, who are these other guys who worked on the Poopourri video, really good script writers to write the script. I’m also taking my own whack at the script because I was like, well crap. I’ve written a couple of scripts in my day, maybe I can write it. So I started writing this really cool script based on the difference between being unemployed and being an entrepreneur. The fine line between being unemployed and being an entrepreneur and the whole script that I was writing is like, this dude down in his mom’s basement and his mom’s like….”Hey, what’s your son do for a living.” “He’s unemployed.” And he’s like, “Mom, I’m not unemployed, I’m an entrepreneur.” There’s a fine line between unemployed and an entrepreneur. What is that line? And they start going into all these different things. Just showing that fine line and the fine line is a funnel.

So we’re writing that as well, so now I’ve got three potential things, writing scripts and if I do write….and if the Harmon Brothers write the script I gotta fix the whole Fiber Fix Funnel. And the way it’s working with them, is basically I put the owe-ness on me. I like doing that sometimes. They showed me their conversion rates on the funnel and they told me what their conversion rates needed to be to start scaling media. So I told them, I’ll do this. I’ll do the work for free and you don’t have to do anything unless I beat that control. Unless I get to the numbers you’re looking for. So they were like, sweet. So I basically gotta come and do the whole thing for free. And if we smash theirs, which I know we can, then I’ll get them to do my thing for free on the other side.

So I got three people working on the script. So when the scripts done, then the webinar will be done, and when the webinars on the backend. So then we look at the webinar and basically these new webinars are going to be kind of front end of where everything is leading. So I’m changing the webinar pitch a little, similar but just kind of make it more mainstream. Right now the current funnel hacks webinar is very much towards, positioned towards the internet marketers. Because that’s like, this sexy candy that gets my market excited. But as we go more mainstream it’s a little over a lot of people’s heads, so it’s not dumbing it down, but changing the language patterns. So all the seven webinars we’re kind of rewriting to match the language patterns of each of the industries.

So then on the back of it, we’re tweaking the offer, which means we have to change the product a little bit. So I’m like if we’re selling funnel hacks, we should go back to funnel hacks and make a new version that’s even better, and then we’re like if we redo a version and it’s even better, we should also have a physical product in the mail because it will increase stick rate. Because if we increase stick rate it drops churn and everything else. So then we’re like, well now we gotta make a physical product. So then we started to look at the types of physical products, and there’s binders, there’s DVD’s, there’s booklets, there’s USB cards, there’s all these kind of things, so we spent a whole bunch of time going down that rabbit hole.

That was yesterday. So it started with, “Hey this is the project.” And then it was this whole if you give a mouse a cookie thing that took us on this huge, long path and I realized if I want to get the email sequences done I’ve got to update the core funnel, I gotta update the course, I gotta update the webinars, I gotta update the quiz funnel, get the quiz funnel done, then I can do the email sequences. And in my mind, I’m like I want all that crap done today, I don’t want to wait six months or three months or even a month. So now it’s like, how do I get all that done in the next two or three weeks? And that’s the question. Some people ask me, “Russell, how do you get so much done so fast?” And for me it’s because of that. I’m so impatient. In my mind I can see it all and it’s amazing so I want it all done today.

So that’s what I’m going to do at night. Since my wife’s not here I got all night long to work. So as soon as I get the kids to bed I just added 4 or 5 hours to my work schedule until I pass out. So that’s what I’m going to be working on for the next few days. It’s going to be so exciting and so fun. I’m just curious on you guys, if that ever happens to you as well.

So amongst all of that, that’s my project for the next however long it takes to get done. Plus we’ve got I think 7 funnels for people, or maybe 8 funnels for Funnel Hacker TV people that we’ve filmed part of the episode and we’ve got the funnels partially done. So this week we’re also launching Mark Joiners new mind control marketing funnel, which is so cool. It turned out amazing. Sean Stephenson, we did a webinar, not a webinar, we did a membership site funnel for him. I got the videos back and they turned out amazing. Anyway, Biohacking  Secrets, we’re launching the Biohacking store and Biohacking week. All those projects.

Plus book number two, this week should be done with the first round and then we start the editing process. I can’t tell you how excited I am for this book. Those who’ve been following, you know this summer I had about 230, 240 pages done of the book and one night I was sitting there reading it and I just wasn’t happy so I opened up Snapchat, I highlighted an entire book and deleted. Started over. And it was scary and one of those things just like, man I’ve spent six months doing this. And everyone who had read it was like, this is a really good book. I was like, I didn’t sign up to write a good book. A lot of people write good books. I wanted to write a great book. I talked to you yesterday how good is the enemy of great. So I deleted it and started over. I tell you what, now it’s a great book. I am very enthusiastically proud of it now. And I think that it’s going to change. Honestly, I mean it’s kind of one of those things people always say, we’re trying to change the world. But I honestly think that this book and the platform, obviously Clickfunnels behind it will change the world and that’s what I’m so excited for.

So there you go you guys, if you give a mouse a cookie. If you give Russell a cookie, that’s where it goes. If you’re all like me, and you’re an entrepreneur who does that, don’t feel bad because I do it too. So the question though, is it happens to most people, including me. Even last night I was sitting there like, I’m overwhelmed. I don’t even know what to do or where to go. So for me I just, one of my processes is, the day after I get done with an event is kind of write out all of those milestones and then place them in a chronological order. I think the problem that most people have; including me is that we’ll see here are the 8 things I have to get done, so we start dabbling in 8 of them, and we’ll do a little here, a little here, a little here and nothing every gets done because you are slowly pushing forward 8 things. So what I do, and hopefully this is the nugget of wisdom at the end of this. So after I get the, let’s say 8 different major things done. So I know there’s a quiz video, there’s a quiz funnel,  there’s a new webinar, there’s a home study course, there’s an updated online course, there’s the email sequences. So there’s the major…big things right.

And the first thing I do, day number one is that I know that each of these things, it’s kind of like… I failed all my project management classes, which is funny basically that’s all I do all day is project management. But I know there’s an order. I’m like next Thursday I want to work on this. I start working on Thursday, but the logo guys haven’t gotten back to me, all the pieces I need to execute on that thing, I don’t have. Then it’s like, crap okay. You start tasking out everything, you come back a week later and hopefully you have those things and all that kind of stuff happens, right.  So for me what I do is the first day is I go and I map out, here’s the 8 things. Then I look at what are all the things that I know I have to have to get this project done that take time, that aren’t on me. So logo people, copywriting people, design people, logo’s, merchant accounts. I look at all of those things that I know that aren’t me just sitting down and grinding it out. That for me to sit there and be able to grind it out, I have to have all these assets to make it possible. So I’ll probably do that today, just go out and start tasking out all the tangible pieces I know I need to get this project done.

Now everyone’s got it, so now in the background they’re all working on a dozen different things that I’m going to need in the future, but I don’t need yet. But I think through that ahead of time, so they’re all working on everything, then I pick whichever one, honestly the one that gets me the most excited. And then I dive into there hardcore and I focus on that. And I get it done. And then during that interim while I’m getting it done all these little pieces will be coming back and I’m like cool and I take them and throw them in a Trello board, I keep putting all the assets in there so I know that hey next Tuesday is the day I’m focusing on this. Everything’s there and Tuesday I log in and boom I can just run. There’s nothing holding me back.

So that’s kind of how I work. So I hope that kind of helps you guys. Because I know  a lot of people get stuck in that paralysis, or the process of I’m trying to work on stuff, oh I don’t have anything that I need to work on it. For me, that’s the number one thing, making sure that all those external things that I can think through that take more time than I’m going to do on that day to make sure they’re done. For example, this week we had a planning meeting for all the different funnels that we’re doing Funnel Hacker TV and I was like, okay here’s all the funnels and I was like, okay it’s Thursday, so that’s tomorrow it’s Biohacking Secrets day. So Thursday we’re building these two funnels, they have to be done.  Here’s the pieces I need. l was like Anthony I need this, this and this. Designer, I need this. So I gave everyone all the things I need. So the lst three days I’ve been coming in like crazy. I even hired some copywriters to do some bullet points. I sent them a whole bunch of stuff. I’m like I need these Thursday morning, can you do it. And they were like, it’s an extra $500 to do it in two days. I’m like done. I need them by Thursday morning, because Thursday morning I know I’m sitting and I have to get that funnel live so if I don’t have those, the whole thing falls apart. So that’s what it’s all about for me. It’s just making sure that everyone knows this is the day I am sitting down and I’m focusing on launching this project, so if I don’t have all these pieces back by this time, you are fired. Or whatever that might be, you know what I mean.

Because I don’t know about you, the worst feeling in the world, is you dedicate a day to get stuff done. Like I know tomorrow is Biohacking Secrets day. And I’m going to be busting out 2 funnels for them. And I know next Wednesday I’m finishing Mind Control Marketing with Sean Stephenson, so I have to have all those assets back that day, otherwise I wasted the day. I don’t want to get the funnel halfway done and have to rebook another day to get things done. I want to have everything done so that when I show up I can start, I can end and I can wrap that day up and know that projects completed. So what are all the things I have to have to get that done in time.

I have this huge dump truck in front of me going two miles an hour. So yeah, I hope that helps. I’m at the venue and I’m actually fifteen minutes early. Well I still gotta get in the parking garage, but as a whole this is not too shabby. Alright you guys. That’s all I got today. I hope there was some value there. I hope that you guys probably don’t do as much stuff as I do because it’s harder to get stuff done, but if you do hopefully that gives you guys a couple of ideas of how I do it. I appreciate you all for listening. We’ll talk to you guys all again soon.

View Details

A few simple ideas to get you out of your rut.

On today’s episode Russell talks about how making a simple change could help reinvigorate your business or how you feel. He also talks about how complacency can be bad for you.

Here are a few other interesting things you will hear on this episode:

• How making a change to your own environment can help re-invigorate your passion for something.
• What two things that Tony Robin’s teaches that prove he is not a motivational speaker.
• And what change Russell made to re-engage affiliates in Clickfunnels and how it working so far.

So listen below to find out why complacency can be a negative thing when it comes to your life or your business.

---Transcript---

Hey everyone, this is Russell again and welcome back to Marketing In Your Car. I hope you guys enjoyed the new intro. Was it pretty cool? So we’re matching and modeling, I’m not sure if I told you guys this, but the Funnelhacker.tv TV show intro which is coming soon to a Youtube channel near you. So it’ll be at funnelhacker.tv, if you go there you can kind of see the actual intro, which is really, really cool. So this is kind of….we’re trying to like kind of blend those things together. So we decided not to change the name Marketing In Your Car, we’re keeping it Marketing In Your Car, but it’s basically Marketing In Your Car for Funnel hackers. Its showing you guys what we’re doing in real life each day as the funnel hacker.  Anyway, I hope that you enjoy that. For those that have been faithful followers for a long time, you know for the first 100 and something episode it was like a disco, 70’s music then we switched to a quick thrown together one and then this one is…..anyway, who knows. It could be worse, but at least it’s changed. Change can always be good.

So speaking of change being good. I wanted to talk about that for a little bit, because right now we’re going through some fun changes. We just bought a new office and now we’re rehabbing that. I think next week we start knocking down walls and kind of starting that change. You know last year we changed our home and moved to a new home, there’s just a lot to do with that. I was listening to a Matt Furey call. I don’t know I bought a whole bunch of these really random Matt Furey CD’s from back in the day and they’re all over the place. I think its like, the grab bag was 8 grand, every CD he’s ever done, so I just got the whole thing. So there’s one random one, so I don’t know if anyone could ever find it again, but he’s talking about the energy of a room and how you can change it. He’s talking about how if you go sit in your room and look around, or your office. Sitting in your office and looking around and see your desk, your monitor, your computer and there’s a certain energy that’s from that. And this is the Woo Woo side of things, so I don’t really understand this stuff. But you kind of feel that, right? You sit in there and you’re like, this is my world and my things. And what happens is, after a while we get comfortable in our situations and things. And sometimes that can be a good thing and sometimes that can be a very negative thing. Complacency is one of those things that’s like, if we’re complacent then we’re like, “Oh, I’m good.” And then you don’t try to grow.

One of my favorite things that I’ve ever read was in the book, Good to Great, it talks about how good is the enemy to great. Why are there not more great marriages? Because there’s a lot of good marriages. Why are there not a lot of great careers or jobs? Because there’s a lot of good ones. Why is there not a lot of  great companies? Well there’s a lot of good companies. So because of that people get complacent and they don’t grow. So good is the enemy to great, which is so cool and interesting and intriguing to think about. And so this is just thinking about changes and thinking about you know, moving offices in a couple of months. But even right now I’m in this office and I’m looking at everything and there’s definitely an energy or whatever you want to call it, but there’s something from that situation. There’s some positives and negatives. There’s some really good patterns I’ve developed in that space and in that spot where I’m sitting. And there’s some negative one’s too. So it’s like,  moving and change is good because it breaks this pattern. And it gets us out of a state of complacency. I think complacency a lot of times is what gets us in trouble.

Now there is, this is always a two edged sword. There’s the other side of becoming complacent. Complacent sounds like a negative, maybe it’s not for everyone, for me it sounds like a negative word, but the reality is it’s not always negative either. You know if you study Tony Robins, he talks about the two core things he does with people. He’s not a motivational speaker. If any of my friends call him a motivational speaker I’m going to knock them out. One of my good friends went on this huge rant about Tony talking about how he’s a motivational speaker and how bad it was, so I ended up buying him tickets an flying out to the event and making him go experience. I’m like, “Look, he’s not a motivational speaker.” So what it Tony? Tony focuses on two things. First is the science of achievement, so how do you achieve more in life, right. How do you get more done. And notice the words, the science of achievement, science. So there’s a scientific process to achieve something that can be replicated over and over again. So the first thing he helps people with is the science of achievement. And the second is the art of fulfillment. And fulfillment is harder, especially for super aggressive entrepreneurs who…we’re trying to achieve, achieve, achieve and no matter how much achieve, how much you get, how much you help and grow and whatever those things are that are important to you, you always on the other side, most of us struggle with fulfillment. Actually feeling like, man I’m good.

I gotta be honest, I sometimes envy people who are complacent, who can just sit there and be like, “I’m good.” So there’s a fine line of complacency that keeps you from living the life you want and serving the way you can and impacting people and places in this world versus  the other side of the coin, which is how to do you have fulfillment. How can you….and notice he said the art of fulfillment? So science is the system, it’s a replicate-able thing. Art is different. I like to talk about that with funnel hacking and Clickfunnels as well. There’s an art and a science to every funnel right. The science is like, the structure. Here’s how it works. The art is like, what gives it that sex appeal. Gets people excited and intrigued and gets them to opt-in and buy and register. So there’s an art and the science behind everything. I’m going down some rabbit holes on today’s thing, I don’t know why, you guys. I apologize.

But I think the main thing I wanted to kind of go on and hopefully I haven’t gone on too many tangents from this, but the main thing I want to stress is just look at your life and realize first off that good is the enemy to great and it’s okay to be happy and have fulfillment, but also look at things…..like, “I could do better. I know I could achieve more, I could help more, I could serve more, I could be more.” And look at those things and say, “Okay, what do I need to change this thing? What’s the pattern? What’s the rut I’m in that’s keeping me in this spot right now?” And a lot of times its as simple as changing your environment. Changing the way you sit, taking your office and flipping the desk around and moving everything around. And it’s such a weird thing, but that change will cause…..it’s weird. How does shifting my desk from here to here change things? How does me standing where I’m working versus sitting, how does that change things? All those kind of things, but it does. It breaks these patterns.

Our life’s a series of all these different patterns that we’re developing. Some patterns serve us for good, some for bad and some kind of just get you in a rut. That’s why we call it getting in a rut. So if you’re in a rut and you want to grow and expand I’d recommend change. And it can be, for now let’s look at changing environment, because that’s such a simple thing to change. It doesn’t take a lot of work, it’s just moving things around and shifting how you sit. Changing whatever it is.  Just a radical change of your environment. That’s what that Matt Furey thing was all about. Take your desk, flip your monitor around, move your desk. Change the pictures, open a window, paint a wall. Do all these and it seems so ridiculous and dumb, but that change will be the catalyst that will break a pattern and get you out of a rut and help you go from good to great. See that all tied together right? I’m totally counting that.

It’s probably my ADD mind today. We’re working on a new funnel. It’s going to be awesome. I think I’ve talked about this before, but we pretty much identified in Clickfunnels, there’s 6 or 7 different types of business owners who use Clickfunnels and they all use it for different reasons. So we’ve done a bunch of surveys and stuff to find out what those are and based on that I’m writing, it’s so much work, but I’m writing 7 different webinar pitches, one on each customer type. So that’s the project of a lifetime for me. Trying to get the first presentation perfect and then rebuild it for the other 6 to 7 markets. I’m kind of…..I say 6 to 7 because there’s one that’s a crossover and I’m debating on one presentation or two.  And then basically what we’ll have is a site where someone comes and they take a survey, from that it will identify what kind of business owner they are. And  from there we’ll have an email sequence, a landing page, a webinar registration. Everything that’s very, very congruent to who, what type of business they actually are. And that is what we are working on here at Clickfunnels headquarters. So my goal is in the next 14 days, have that all done, recorded, live.

And then the other cool piece I want, I really, really, really want, it’s been interesting. I want a cool…not a viral video, but that’s the best way to describe it, but a cool video to get people to take this survey, so I’ve been looking a lot. Obviously some of the fun ones are Squatty Potty and Poopouri and Vidangel is really good. Fiber Fix, the guys that did all those is a company called Harmon Brothers, so I’m working with them because they’ve got a funnel that’s not converting, so we’re talking about trading. Having them do a video for me in exchange for me fixing one of their funnels. But it’s just so many things happening. It’s like how do I stop everything to go fix their funnel, which we looked at. The problem is blaringly obvious so it’s a simple fix, but in exchange am I going to get a cool video that we can use to get people to take the survey that then helps Clickfunnels take over the world.

Lots of cool stuff.  So that’s it you guys. Speaking of changing environments. So this can work with your customer list as well, it’s kind of interesting. We’ve been doing this Dream Car Contest for the last year and a half, two years. Trying to get people engaged, we’ve tried all sorts of stuff to get people engaged. “Go give away Clickfunnels accounts, get a car.” So finally I was like, “Let’s change the message.” So we created a site called affiliatebootcamp.com, if you haven’t seen it yet, go check it out. It’s like a training course, it’s completely free. I did a pattern interrupt, if you go to the page you will see it’s not a typical sales video. It’s me doodling and sketching things out and it’s… I don’t know, turned out pretty cool. The conversion rates are amazing. Just that change in messaging to get people re-engaged in our affiliate program has been huge.

We did the math, if we could get basically 100 credit card signups a day for the next 100 days, which is how many days were left in the year when we started the program, we’d be at 30 thousand customers at the end of the year, which is awesome. That was our goal. So we launched it and right now we’re getting a lot. Like closer to 200 members a day that are signing up right now. We get between 4 and 5 hundred to sign up for Clickfunnels that do step one of the process, but then….before it was closer to 70 or 80 a day that actually put in the credit card in step 2. Now it’s closer to 200 a day, which is awesome. So it’s working. But again the same message we’ve been talking about. It’s changing the environment. The frame that we push people through to get them engaged in the process. So it works on a lot of different levels if you think about.

Anyway, you guys I hope that helps a little bit. I’m at the office. I got a fun day of webinar building. So I appreciate you all. Have an amazing day and I’ll talk to you guys again tomorrow. Bye.

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You’re actually doing everything backwards. Flip this and change everything.

On today’s episode Russell talks about positioning yourself in the market in a place where you can be vulnerable and relate-able and be able to make mistakes.

Here are some super helpful tips you should listen for in this episode:

• Why when you position yourself as an infallible person it makes it harder for you to take risks.
• Why it’s important for your market to see your vulnerability and to make yourself relate-able to them.
• And Why it’s stupid to hire a life coach to teach you how to be authentic. Just be yourself and people will like you because of who you are.

So listen below to find out how you can position yourself as someone who can make mistakes so people can love you for it.

---Transcript---

Hey everyone, this is Russell and I want to welcome you guys to Marketing In Your Car. I’m really excited, it’s been a while since I’ve done one and that’s because we’ve been trying to get a new intro for forever. This episode’s not going live until the new intro’s live. We tried to hire a company, we tried to hire another company, we tried another company. Nobody can do it, I just want to…..you guys’ that we’re hiring are professional-podcast-intro-maker people, you’d think they’d be good at making an intro. Anyway, we’re coming back to the drawing board and we’re going to do our own. So I’m going to do it this morning and my brother will get this one and he will get the intro, he’s going to make it, because he’s magic. And when this goes live we’ll have the intro. So hopefully you guys just heard the new intro and hopefully it’s cool. Did you like it? I don’t even know what it is yet, but I’m guessing it was amazing or else we wouldn’t have pushed it live. So I cross my fingers that it was amazing.

With that said, I’ve been missing you guys. It’s been a while. I’ve been driving to the office wishing I could talk but I was like, I’m waiting for the new intro, waiting for the new intro. So I’ve been hanging out again, so I apologize for slacker-ness. But the good news is because of my slacker-ness, Stu Mclarin told me he started listening to some past, back archive issues and got some good nuggets, so maybe you guys should all just start at the very beginning. Anyway, we have the new pre-loaded MP3 player coming soon. Just waiting on China. Apparently China takes week long holidays, the whole country. So they’re in the middle of a holiday. They were supposed to ship it all before the holiday, but they didn’t. So now we’re hoping they ship it soon. So that’ll be coming very soon.

Anyway, today I want to talk to you guys about something that’s very, very important. And it’s all about positioning. Now this is not the kind of positioning that normally we talk about which about how to find your positioning, how to put yourself in the right spot and elevate, blah, blah, blah. But what I’m talking about is the opposite, the negative side of positioning. Recently, and I’m not going to name names but some people I’ve been working with who have been insanely concerned about their positioning on everything and annoying so. And because of that, they have become completely irrelevant. They are, I’m trying to make sure I say this without alienating or anyone thinking they know who I’m talking about, it could be anyone. But this person, we’ll just say this person, is so concerned about positioning that they won’t do anything awesome anymore, because they are afraid that if they do something awesome and it fails it will lower their what? Their positioning, their status. So they’ve positioned themselves in this spot and they’ve drunk their own Kool-aid. They think they are the most amazing person on Earth and because of that, and because they’re so concerned about positioning, they won’t take risks or gamble or anything and they’d become completely irrelevant because of that.

This whole business, it’s hard to stay relevant. Especially when you’re an expert or a guru or whatever you want to call yourself. And you’re out there and you’re trying to keep on top of mind in market sharing. Keep people aware. So it’s been interesting. It’s made me think a lot about my positioning and making sure that I don’t position myself in a way where I become irrelevant because of how…..I could tell you guys stories about the stories, because it would make even more sense. It’s more so kind of a warning because I’ve seen it happen in the last week, multiple times, which is just interesting. It’s kind of all been on the top of my mind this week because I’ve seen it happen a couple times in the last week or so.

So for you guys, I want you to think about, and this comes back to the whole attractive character and how you position yourself and things like that, but I would definitely pick a positioning standpoint that allows you to risk, where if you fail, it doesn’t lower your status. For me, I’ve kind of put myself in a cool situation, where I tell you guys everything. When I failed, I’m like “Hey, I failed again.” And it doesn’t lower my status because I haven’t positioned myself as an infallible person who never screws up, I’ve positioned myself as someone who screws up all the time. But because of that, because of all the failures and the mistakes and issues and the problems, that’s how I’ve learned and how I grow and I share with you guys the pros and cons and ups and down. That’s what Marketing In Your Car initially was. Let me give you guys a glimpse at what we’re doing. And I’m not going to just sugar coat it and show you guys all the ups. I’ve had many episodes where I’ve talked up the downs. I’ve had episodes where I’ve been in depression and I’ve told you. I mean my depression usually lasts for a couple of hours, but I share those things with you guys because it’s real and it’s not fake and it’s what’s actually going to serve you the best. Whereas if I position myself as this infallible being who never screws up, man I’d be scared to try anything or test anything or risk anything, or be in the public spotlight because of that. And very, very quickly I’d become irrelevant and that’s what’s happened to the person or persons. Plural or singular, it’s up to you to think. That’s happened to them though, because they don’t want to screw things up and because of that they’ve become irrelevant. In their mind they don’t they have become irrelevant. But if you were to survey the market and ask people who should care who tey are, I believe that they’re kind of gone.]

So I just wanted to warn you guys about that. So not be so, and we’ve talked about this in the Dotcom Secrets book a little bit when we talk about the attractive character. We talk about, without your character flaws people can’t relate to you. But because of our positioning or our status, we’re so scared to share our character flaws that we just freeze. We don’t share anything and then we’re scared to fail because people will see our character flaws, man it causes so many issues. Think about any comic book character, what makes them interesting? It’s the character flaws. Superman is super boring until kryptonite is introduced now it’s like, sweet now he can die. Imagine if it was Batman vs Superman , the whole movie is this big climax and then Batman and superman step out there and Superman does his superman flying punch and batman is dead in 5 seconds. You’re like, “Huh, well that was boring.” If it wasn’t for Kryptonite, that whole movie was super boring, uninteresting. I mean, Superman as a character would be uninteresting if it wasn’t for Kryptonite. Batman’s the same way. What makes Batman interesting. It’s the fact that, he’s got family, he’s go these other people he loves who could be injured.

We watched Spiderman with the kids for the first time. Spiderman is this amazing being who can do everything, but if it wasn’t for the fact that he’s got MJ and his uncle and aunt, if it wasn’t for them and that character, not character faults, but the weaknesses. They’re not interesting characters. So understand that, you guys. By positioning yourself as an infallible person, not only does it make you way less money and be way less interesting to people, it also is gonna make you very irrelevant very, very quickly.

Have fun with yourself. Have fun with what you share with people. Let people know that you’re messed up because you are, I am, we all are. That’s the whole point of this human experience. We come down here and we come into these world and all of us have different upbringings, but what happens is some of us have a mom and a dad, some of us just have a mom or just a dad, we all come in different weird situations. And then we got through this life and we have all sorts of weird things, some things are messed up, some of us get screwed up early in our life. I’ve had friends who by the time they are 5 years old, things happen to them that would mess you up for the rest of your life. I don’t know how they’ve survived and how they’ve thrived through those. It doesn’t make sense to me. But for all of us to come out and act like, positioning yourself as this person who doesn’t ever fail. Man, it makes you un-relatable. The people I know who are doing the best today, and today is more important than ever before. Because it wasn’t so important even 5 or 6 years ago. But with the advent of social media and all these things….I was telling someone the other day. When I’m doing a webinar I see people Googling my name and Facebooking me, and when I share testimonials, people are private messaging my testimonials to see if I’m legit. People are fact checking you as you go, and you try to be all perfect and annoying and stuff like that, or you can just tell the truth. Just be you, who cares? It drives me crazy. Why won’t people just be themselves. You are good enough as you are. People will love you as you are. Just be yourself and just share the truth.

Ben Settle, he was making fun of life coaches that teach people how to be authentic, that’s a big theme right now.  Teaching people how to be authentic. And he was making fun of them, “Why would you pay someone $10,000 to teach you how to be authentic. Just be yourself.” And it’s so true. But for some reason we’re so screwed, we’re so afraid of people seeing past our shell that we put up all these barriers. That’s what……it’s causing the problem that you’re trying to solve. I was watching two nights ago, I was watching The Profit, it was the episode where the cleaning lady, and the cleaning lady is putting on this false facade and that was her…..she was trying to do that so people wouldn’t judge her so she could be successful, but because she did that, she was not successful and therefore people were judging her. It’s like the walls that we put up so we can get what we want are the things that are keeping us from getting what we want. It’s ridiculous. So if we would just all…..I was going to say grow up, but it’s the opposite. Go back to being kids where you are vulnerable and you don’t care about what people think. Go back to that time, that state and holy crap, guess what happens? The things you’re trying to get to happen right now. It’s really, really weird. The shells you’re putting up, this posturing, this stature, whatever you want to call it, that is what’s keeping you from your dreams.

Don’t do what Ben Settle was suggesting, don’t go pay $10,000 to have someone teach you how to be authentic, just be authentic.  Put yourself….it’s scary. “Hey Russell, you totally screwed up again.” That’s scary to put out there, but guess what? I do, and guess what happens the next day? Nothing. I wake up and everything’s still good. Some people think I’m annoying and they walk away and I’m grateful for that. And some people relate to me and they get benefit and value because of that and they walk towards me and that’s the key, you guys. So there you go. Fix your positioning and posturing, be authentic. Whatever you want to say, quit putting up those walls. I dare you guys, tell a story, however you publish stuff, if it’s through writing or blogging or posting, even if you don’t have a way to publish it yet, go find somebody you love and you care about and just be vulnerable. Tell them the truth about how you feel. And if you’re pissed, tell them you’re pissed. If you’re sad, tell them you’re sad. If you’re angry tell them you’re angry. Just let the walls come down and just try it. It’s so scary at first, but guess what’s going to happen? Only good stuff. Alright, I’m at the office. I’m going to go have some fun, you guys. Appreciate you all, I hope you enjoyed this Marketing In Your Car and I’ll talk to you guys all again soon.

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I still can’t believe what we were able to create in just 24 hours.

On today’s episode Russell talks about how the 24 hour hack-a-thon went. He reveals that they were able to launch all 3 planned funnels with just a minute or two to spare.

Here are some of the exciting things you will hear about during this episode:

• A quick recap of the 24 hours and which things went according to plan and which didn’t.
• How if Russell and his company can launch 3 million dollar funnels in 24 hours, you should be able to do one million dollar funnel in a short amount of time too.
• And why you shouldn’t be afraid to put funnels out, because sometimes you’ll strike out, but sometimes, you will hit a home-run.

So listen below to hear why if Russell can do this, you can too!

---Transcript---

Hey everyone, this is Russell Brunson. Welcome to the aftermath of the 24 hour hack-a-thon. Hey everyone, we did it! Last you heard from me we were about to embark upon a journey of 24 hours to build out 3 funnels and record an entire info product. I tell you what, it was crazy and it was fun and intense, and a whole bunch of things trapped into one. Most of all it was an amazing memory that I will share with those guys that we hung out with for the rest of our lives.

It was super cool. It’s funny how some things took longer, some things took shorter, and some things took way longer. We got there first, got everything set up, started the camera’s rolling, and boom, started a countdown clock. “Okay 24 hours starts right now.” And then we started moving forward on actually the whole process. We spent the first hour talking about strategies for the 3 funnels. Give everyone assignements and then broke, we all went everywhere. I sat down and hand sketched out the Perfect Webinar for this new product we’re created. Then I opened up this voice recorder and recorded a 20 minute sales video and then handed that off to Levi, he transcribed the whole thing into an actual sales letter. And then Vince Palko and his team started hand sketching out the whole videos. Then we headed to a different location to film stuff and on and on. And we went filming.

Filming was supposed to be done by 3 but we didn’t get back to the office until 6. Then at 6 we started working on building the funnels and recorded the episode videos and the down-sell videos and the other pages. And then designing the funnels and getting the videos. It was crazy. I remember we were working and it was like, “12 hours left.” And “10 hours left.” And “8 hours left.” And “4 hours left.” And then “1 hour…..” You know it got down to the very last second and literally we were uploading the videos and the last video got uploaded with 3 or 4 minutes before 8 o’clock. And we threw all the pages in the funnels and then I Snapchatted with 2 minutes to go saying we did it. And then my timer went off on my phone and it was crazy. And then we put up on the big screen and we showed the 3 funnels and the product and showed everything that was done.

Now obviously there’s still some things that need to be cleaned up a little bit. Some lipstick and rouge to kind of clean things up as a whole. But with that said, what we were able to accomplish in 24 hours is insane. It kind of showed me that….because I look at each of those funnels. They should each be in and of themselves a million dollar a year funnel. Otherwise, what’s the point of building one right. And I feel like each of those could. We basically spent 24 hours and in that time we launched 3 million dollar companies and that’s crazy. It all came down to a couple of key tools that we had to understand.

We had to understand the strategy of building good sales funnels. If you don’t know that yet, go read my book Dotcom Secrets. That was number one, number two is how to write good copy. If you don’t know how to do that yet, go get Funnel Scripts and study good copy writers. And number three is how to create a really good offer. And I’m not sure who teaches that good. Todd Brown does a really good job teaches that, actually. In fact, he’s going to be speaking at the next Funnel Hacking Life about offer creation which is something I’m really excited to go deeper with.

But it comes down to a couple of things. Creating offers, writing copy, strategy behind the funnels and then driving traffic. And if you can master one or two or three or four of those skills, and you don’t even need to be good at all of them, and find people who are good at the other ones and partner with them, I honestly believe that you get the right offers it’s not hard to launch a million dollar funnel. And you know, before we’d say in a month or a year or a quarter, and now I believe that you can do that in a week, or a day. If you have the right energy and focus. So that should get you guys inspired. I remember one time hearing Gary Halverson that you’re one sales letter away from being financially independent for the rest of your life. One sales letter can make you rich. And it’s interesting to think about that. I’ve had times in my life where I was broke, on the brink of financial ruin and I did a webinar and it saved me. And it’s true, one good pitch, one good offer, one good sales letter can transform your life.

So what that means is you gotta go out there and start swinging the bats a lot. I did an interview with Trey Lewellen a couple of weeks ago and he showed me one of his funnels that did 20 million dollars last year. As a company they did 30 million, crazy. It was funny, I interviewed Trey almost a year before that and was having a little bit of success, wasn’t at all like that. Trey told me, “I have a goal to launch a funnel every single week.” I was like, “Really?” “Yep, that’s my goal. Once a week I’m launching a funnel.” I’m like, “Dude, that’s a good goal. I want that goal to be mine as well.” And he did. He launched a funnel every single week, and within a couple of months, guess what happened? One of those funnels he rolled out, hit. And it hit huge, to the tune of 20 million+ dollars.

So understand that this business is all about making and creating offers. Putting them out there and not being attached to the outcome, because sometimes people don’t want them. And sometimes the market doesn’t care and sometimes you hit one on the head. And in the interim, what’s nice is your going to hit a lot of singles and doubles and make money along the way. But every once in a while you hit one that goes boom and breaks through the park. So that’s kind of the game and hopefully Clickfunnels as a tool has made that process easier, so you don’t have to spend 6 months or a year or longer to build a funnel and get it out there, now you can just do it . And you can do it in a day if your intense. You can do it in a week if you’re serious. You can do it in a month if you have some desire. But you can do it and the tools are in your hands now, and hopefully this hack-a-thon has proven that for you and given you some inspiration and hope because I know it’s possible.

With that said, I’m almost home and I’m really tired. Tonight we got the Profit party, I think I told you before we rented out a theater and we’re going to have 200 people here in Boise all coming to watch the Profit with us and it’s going to be insane, I’m so excited. And then after the Profit, for those who are in Boise who are going to be showing the first episode of Funnel Hacker TV, hopefully Brandon today will get it done. Crossing my fingers. And with that said, oh and then the last thing is we have a whole bunch of people around the country and around the world throwing Funnel Hacker/The Profit parties, which is so cool. Oh, and I’m about to drive by our new office actually, right up here on the corner. We signed a new office and I got the keys yesterday too. So while we were in the hack-a-thon Brent came in and handed me my keys, so cool. So fun stuff is happening, it’s all about you guys putting things out there, and creating offers and driving traffic, testing things, putting out and just keep doing that. And if you do that a lot and you just do it fast and you become good at it, you will hit singles and doubles and you’ll strike out a bunch of times, but every once in a while you’ll have one that hits big. So get good at the process. Get good at trying and doing it.  And that’s it for today, you guys. Appreciate you all, I’m going to get some sleep, and hopefully you’re watching the Profit tonight, depending when you get this. That’s all I got, talk to you guys all soon.

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Building out 3 funnels and a product in less than 24 hours, Jack Bauer style.

On today’s episode Russell talks about some exciting things happening both today and tomorrow including his episode of The Profit, Funnel Hacker TV, and building 3 million dollar funnels in 24 hours.

Here are some of the exciting highlights in this episode:

• Russell explains why he is building 3 funnels in 24 hours.
• He talks about renting a movie theater to have a Profit Party which will turn into a Funnel Hacker TV party.
• And finally he talks about why it’s so important to build a movement and have a cult-ure.

So listen below to hear about all the super exciting stuff Russell has coming up over the next few days.

---Transcript---

Hey everyone this is Russell Brunson and welcome to Marketing In Your Car. Hey everybody, I’m excited for today, it’s going to be a nutso day and I’m excited and I have to apologize. It’s been a little while since I did a Marketing In Your Car, and that’s on purpose kind of. I just got called up Stu Mclaren and  he just snapchatted me and yelled. He said, “Dude, where’s Marketing In Your Car? I’m trying to drive somewhere and I can’t do it without Marketing In Your Car.” The reason why I haven’t done one, after episode 257, which we just finished, I was going to get all new branding and audio and everything. So I’ve been waiting to get that whole thing done and it’s just taking forever and turning out lame, to be honest.

It’s an early morning this morning because something crazy is about to go down and I need you guys to know about it, in case something bad happens. As you may or may not know we have been feverishly working on Funnel Hacker TV, a bunch of new episodes. In fact, if you go to funnelhacker.tv you can see the intro now, it’s live. People are going nuts for it, so it turned out really cool. When you watch that video I want you guys thinking about everything we’ve been talking about for the last 257 episodes because it’s been a lot of stuff, and notice how everything is kind of weaved into that. Someone commented on Facebook, “Russell you did the two handed throwing a fireball thing, freezeball like subzero did during it.” I’m like “Yeah, I do everything. I practice what I preach.” Notice the us versus them, notice the manifesto, notice how we’re splitting our audience in half, notice how we’re picking common enemies, notice all the stuff we’ve been talking about for the last couple of years you guys. This is all for us kind of coming together into very concrete, actionable things. It’s all about how we’re building our cult-ure. Watch that video because you will see what we’re trying to do.

Again, I try to let all of you guys in behind the scenes what’s actually happening, which is kind of cool I think. You guys get to hear me kind of brainstorm why I’m doing what I’m doing. But then you can visually see it from the external side. So I hope you guys are watching close because a bunch of crazy stuff’s about to happen.

So today we’re filming an episode of Funnel Hacker TV, but of course I couldn’t just do another episode because that would be boring. I need to do something bigger and better and more exciting. So what I decided to do, is today instead of building one funnel or two, we should be at least three. And instead of having a product that we build the funnel around, we should create the product today too. So today we’re building three funnels. One for an info product, two for supplements. We’re also recording an entire info product product. But wait, it gets better because when we were planning this I thought, how could would it be if we did a Jack Bauer 24 theme, because it’s still my favorite show ever, of all time. So we’re doing this whole thing in 24 hours. So today at 8am, let’s see it’s Monday morning, we are starting a 24 hour countdown clock and then we will be done Tuesday at 8am. We’ve got a whole bunch of people coming in. Vince Palko from Adtunes flying in, he is hand sketching out the sales videos. We’ve got the dude’s who own Weight Shake are flying in, we’re building a funnel for them. We’ve got Dave Woodward and Kerry Woodward who are coming in, she’s the guru, the expert on the info product side of this. And we got Brandon coming and filming everything and then we’ve got 3 or 4 film crews. Because we gotta film all these different things, then we’ve gotta film them filming them because it’s all about behind the scenes for the reality show. It’s gonna great.

We’ve got actors coming in, we’ve got 3 or 4 different locations that we’re filming at, it’s literally nuts from a coordination standpoint. In fact, if we pull this whole thing off, I will be so impressed. The biggest reason why I’m doing this, why we do a lot of these crazy things, the reason why I do Funnel Friday’s, the reason I do all this stuff is I want to make it more attainable for people. To see that this isn’t a 6 month process to launch a funnel, which is what most of you guys are doing. This should be, and I know 24 hours is ridiculous for most people, but if I can get three funnels in 24 hours, and each of these funnels…..I’ll only build a funnel if I think it’ll make at least a million bucks a year. So if I can build 3 million dollar funnels in 24 hours, you should be able to build one in a week. So that’s kind of the premise behind why I’m doing this craziness and why it’s exciting. So I will report back to you guys when it’s all done. Maybe tomorrow morning when I’m driving home if I’m not dead, I’ll give you a recap of what happened and how it all went down. But I’m excited; it’s going to be so much fun.

The finished products are ones I’ve been looking for for a long time. And what’s fun is the Expert Secrets book we have a big huge section about how to be a vehicle of change and we looked at all the different big cults or whatever you want to call them throughout time and how they were created and the commonalities between them. And every one of them had three core things, an attractive character or charismatic leader, a movement, and then a new opportunity. So everything we talk about in Expert Secrets is built around that. Because it’s about, you’re trying to cause a movement, be a vehicle of change, get people to change their life. So what’s cool is this weekend for the fitness product, initially, I own this domain and I’ve spent probably hundreds of thousands of dollars between getting the trademark, the domains, people trying this process in the past and having it fail multiple times.

So anyway, the domain before was called body evolution and that was what we were going to do and this weekend we realized that’s probably the wrong angle so we changed everything. We went back and forth, Dave Kerry and I about a dozen times figuring out different names and hooks and angles. And what’s the movement and what’s the new opportunity and all sorts of things and finally Sunday Morning it all came to a head and we figured it out. So the domain that we got is haveitallmom.com and haveitallmomsclub or haveitallmoms.club, but it’s all about having it all and women can have it all and moms can have it all. You can be a mom and you can be a business owner, and you can have good health and you can do all these things, but you gotta change some stuff first. A lot of it begins with the fuel you put in your body and all these things. It’s kind of like a weight loss program, but the problem, and this is me going back to the whole, I’ve been reading this “red ocean blue ocean thing” and thinking a lot about that. It’s like weight loss is red ocean, there’s a billion people all fighting and there’s blood everywhere in the water and we could go in there. Or what if we created our own blue ocean? So our blue ocean is becoming a mom who has it all and how do you do that? Initially you do it through weight loss, that’s how you build the energy you need to have it all. So it’s a weight loss program, but it’s not positioned that way. So we’re totally in the blue ocean just hanging out by ourselves, and if we execute it correctly today it’s going to help us take over the world. So I’m so excited.

So that’s all happening, which is cool. And then the other side, oh I’m so excited. So tomorrow, Tuesday we are on the Profit. So Marcus Lemonis and I have no idea if I’m going to actually be on the profit, I’ll probably be on the cutting room floor. I don’t even know exactly what’s happening yet. But we’re going to be on the Profit, and so we thought if we’re going to be on the Profit, we need to throw a party. So initially we were going to throw a party at my house. But then one person became 2. 2 became 10. 10 became 30. 30 became 50 and I realized my wife is going to kill if I did a huge party with 50+ people at my house, so we called the local movie theater and we rented a movie theater that holds 200+ people and now we’re throwing a real party and we’ve got almost 200 people rsvp’d to come to that tomorrow. So we’re going to be watching the Profit together with a whole bunch of funnel hackers here in Boise and then the second side of it is episode number one of Funnel Hacker TV should be done today, so we’re going to show that at the episode as well. And show them Funnel Hacker……show them episode one to all those who are in Boise on the big screen which is going to be so insane. I’m so excited.

So that’s happening tomorrow, which is cool. And then on top of that, I was thinking when Funnel Hacker TV does come out, I may or may not like to watch the Bachelor and Bachelorette and Bachelor in Paradise, the whole series, it’s so embarrassing. But when I do, when we first got married, everyone thought it was cool. Now nobody will admit it’s cool. We used to have Bachelor Parties and we’d all get together with all our friends and eat food and have fun, and watch the show. Place some bets on who’s going to get sent home each week and it was awesome. Now my friends all matured, I didn’t yet, but all the rest are like, “We’re too cool for this.” And they watch big kid shows now. But we’re still stuck on the teeny bopper reality show, my wife and I. So we watch it together every week and we love it. But what’s interesting is that across the world everyone’s throwing what they call Bachelor parties and they happen all over the world. Every Monday night everyone gets together and watches the Bachelor parties and it’s really, really cool. So I’m like, “Well I want to do the same thing with our reality show.” So I’m trying to get, my guess is it’ll take a little while to get this actually happening consistently, but I was like, I wanna run little Funnel Hacker parties all around the world where people get together and they watch Funnel Hacker TV together as little parties right. So each week we launch Funnel Hacker TV, everyone gets together, everyone watches together, it becomes this really fun thing, and the people who are hosting the parties have a chance to talk about funnels with each other. And you can invite your friends and family members over. People who don’t know what you do for a living, because that’s kind of a thing that happens with all of us. And Let them watch and be like, “Oh that’s what you do. How exciting.” And then it becomes this real, tangible, fun, exciting thing.

So that’s where we’re trying to go to.  So I thought let’s start this with the Profit party. So we’re doing these Profit viewing parties all around the country and around the world hopefully. The hard thing about the Profit is it doesn’t play in every country. So we got people in Canada and Australia who can’t even see it are trying to set up these parties anyway. One of those things that’s kind of frustrating. But the nice thing about Funnel Hacker TV when it comes out, there’s no limits. Because it will be on Facebook and on Youtube and stuff like that. I’m definitely excited for that. That’s kind of what’s going down over here. But that’s the process we’re trying to start now, having these local meet ups. People watching this show together and hopefully that will become something that we’re able to use long term to get people to start doing these funnel hacking hack-a-thons all around the country. All just steps we’re trying to do in building our community, building our following, getting people to share our message and hopefully making our business not just static boring business. But something people look forward to and something that people that it becomes part of their life.

You know I was thinking about this, and I’ll probably end on this because we’re almost to the office and I gotta start running because my 24 episode starts in 32 minutes. I remember the first time I ever went to a Send Out Cards event, which is a network marketing program, and I’m going to this event, and basically I’m going to offend somebody here so I apologize, but Send Out Cards is basically really bad software. I’ll just call it that as it is. When it first came out it was really cool, but now it’s like every card platform on earth has surpassed them. But I went to this thing and it’s like, I remember David Frye, who is one of the top money earners in the company, he’s like, “Russell, this is software. This is a software platform and look at this. People are at this event.” And there were 4 or 5 thousand people and they were crying and they were on stage telling their stories and it was like this movement and I was like, “It’s a software program. Why are people on the stage crying that doesn’t make any sense.” And since we built Clickfunnels I thought about that. I don’t want this to be a software program, I want this to be a movement. So how do we do that?

So all these things we’re doing now are all part of that. Some may work and some may fall on their face. I don’t know, but I just want to share it with you guys. Because whatever it is you’re selling, if it’s software, if it’s info products, if it’s supplements, the more you can turn it into this, the more you un-commonitize yourself and you become something unique and something special. So that’s what I got. I’m at the office and I gotta go bounce. See you guys later. I will share with you guys what happens 24 hours from now. Appreciate you all, have an amazing day and we’ll talk soon. Bye everybody.

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The gift I got today, that I want to share with you so you can keep moving forward.

On today’s special 257th episode Russell talks about how money doesn’t buy happiness, but how you can achieve happiness by helping and serving others, as well as by improving your inner self.

Here are some cool things to listen for in this episode:

• Why working towards wealth shouldn’t be your focus because in the end it doesn’t matter.
• Why serving other people’s needs will help you with your own needs and in turn help you achieve true happiness.
• And why focusing on your contribution and growth can help you actually become something and why that’s more important than wealth.

So listen below to find out why money doesn’t equal happiness.

---Transcript---

Hey Everyone this is Russell Brunson. Welcome to episode 257, a very special episode of Marketing in Your Car. Alright everybody, I’m excited today and you may be thinking, Russell why is today so special? Well It’s special for a few reasons. First off, this is episode 257, that just sounds cool. Second off, right now, a little later on today we are taking these first 250 episodes and we’re putting them onto MP3 players that we will be giving away for free plus shipping, I think I talked about this a couple of months ago, but we’re going to do it. This is the last episode that will be on the MP3 player.

So for those of you guys that are listening on the MP3 player, you made it to the end, congratulations! For those who have no idea what I’m talking about, give me about a week or two, we still gotta get them back from China, but when you go to marketinginyourcar.com, you’ll be able to get a free MP3 player with the first 257 episodes preloaded, which will be kind of cool. And my brother, actually edited out the intro song on most of them so you don’t have to hear the intro song 8 thousand times either, so that’s kind of cool too. So that way you can go and you can geek out. You can binge listen to everything while you’re everywhere and you’ll have your own personal MP3 player with the first 257 episodes, so I’m excited. That’s number one.

So then with that said, I gotta think about something cool to say, because this is going to be the last episode that those that are on the MP3 player got. I can’t just end on a thought, it’s gotta end on something cool. So then I had all sorts of stress and pressure. I’m like, well crap. What am I going to talk about? Then it came to me, so I actually just drove back, this is my second drive to the office, I’m driving back home and back to the office because I wanted to get my notepad. This morning I had one of my coaching sessions with Tara, and it was interesting. Tara is my woo woo coach, you guys probably heard me talk about her a couple of times, super cool. They’re also in my Inner Circle and just some of my favorite people in the world. The coaching’s been really cool because its kind been coaching things but kind of you don’t know where it going to go and it goes different directions and every time there is something really valuable that comes out the other side of it. And this time it kind of answered a question that I don’t think it’s a verbal question I have had. Or I’m asking this question I’m asking out loud consciously. But subconsciously I think that probably all of us have this thought as we’re doing what we do in our lives and businesses.

The thought is does any of this even matter? I am fully aware that someday I’m going to be dead and it could be today, that car just drove past, boom, could hit me. I could be doing my podcast and driving and I get hit by a car and it’s over. And I am fully aware of that. When I die, guess what I get to take with me. Nothing. It’s done. My cool car, my cool house, none of my……it’s gone instantly. So I get that, I believe that, I understand that. So it’s like, why do we even care?

It’s interesting when my Grandpa passed away, probably a year and a half, 2 years ago now. I thought it was so weird, after he died they brought all my uncles together, basically they handed out his possessions he had left in life. There was a gun and a couple of things and that was it and I’m like, “Wow. My grandpa lived a full life. He was amazing.”  By the time you get to the end you give away all your stuff, you got rid of them. It’s like, “Here are the 4 or 5 things I have left.” And you divvy them out and it’s done. Man that’s going to happen to me. The reality is none of this money stuff matters, even a little bit. Other than it helps make your life a little more comfortable here, but it doesn’t matter, it’s stupid, it’s ridiculous. My mission of helping entrepreneurs to share their message so they can make more money, and we talk about money a lot because that’s how we keep score. But does it even matter? When all is said and done, am I just kind of spinning my wheels? I think I subconsciously have that thought, maybe I should just shut down shop and focus on other places I can contribute. Does this contribution actually help, help people make money? You know what I mean?

So there’s the question that I didn’t consciously ask, but from today’s coaching session kind of came out of it. And if you could see my notepad, I actually grabbed my notes. This is the first Marketing In Your Car I’m actually teaching from a notepad, so that’s how prepared…….I have these little circles with arrows that go around in a bigger circle, I think there’s 4 circles and the top circle I wrote, “Triggers Fears” and so what does that mean? What I probably do for a lot of you guys, I’m guessing, hopefully I get you guys excited and help you see the vision of what can be and where you could go. But I’m sure with that comes a lot of fears. Like, oh wow, he wants me to do a podcast, or he wants me to go spend money on ads. He wants me to do a webinar every single week. Every week he wants……all these fears come up, right. And then I’m trying to be a good role model, so I’m doing these things that I’m telling people to do and I’m actively, consistently doing them over and over again trying to be, I hate saying this, sounds stupid, but being the model. Here’s something….I gotta try and practice what I preach so people can see that and hopefully say, “If Russell can do it, I can do it.”

That’s something Liz told me after she started having success, she said, “If Russell can do it, I can do it.” And I hope people feel that way. I want to be this thing, but a lot of what I’m telling people to do and teaching and coaching on there’s fear associated with it, right? If there weren’t fears, you would have already done it, but for some reason there’s these fears. And most of the time, most of the coaching and consulting I do is stuff people know. Sometimes there’s tactiful things that we bring to the table and they’re different. But most of the time, you kind of know the path, but there’s fears and concerns and false beliefs and things that keep you from that. So I’m coming in and I’m like a wrecking ball. Busting through these things and probably causing a lot of fears for you guys.

So that’s the first step in my little mission here. The second step is come back after you fall through with tools. So it’s like, we got a new webinar movie, go! I’m freaked out! Don’t worry, here’s the tools to actually make that possible. These are the tools and the training and the coaching and consistent repetition of this stuff. If you listen to my message, if you listen to all 257 episodes, you probably noticed there’s a lot of patterns and a lot of repetition and a lot of things we come back to that are essential. So after we get the fears, after we set off the triggers that cause the fears, then my next step is I’m delivering the tools and the things to make it possible. And then those people, unfortunately not everyone, but the people who step into those fears and accept them and then go after the tools to fight it, eventually when they follow that process they get to a spot where they get money or security in their life.

So it’s interesting because that’s typically the driving force for change. You go through this process, you have these fears, you learn these tools and then during this process you start becoming and that’s the word I want to stress. You start becoming something. You figure out what people need, you figure out how you can serve them at the highest level. You figure out your voice. You start learning it and developing as a human and as a person and you become something different, something more, hopefully. So when that happens, the way the world or the universe or whatever call it, rewards you for that sacrifice and that effort. And really it’s the transformation from growth to contribution. In fact, I have this as the overarching theme for the next Funnel Hacking Live, is like that transition from growth to contribution. There’s a point in our life where we’re growing and learning and studying and it’s all a growth phase for yourself. Because you can’t…..if you’re not prepared you can’t go out there and serve. So there’s a growth phase we all have to go through.

But if you keep growing forever, you keep learning and growing and you keep that to yourself, you can’t keep progressing. The only way, there’s a point where you can’t progress in life through more personal development, or more growth, it’s impossible. There comes a point where the only way you can actually grow in life is by transitioning from growth to contribution, and then your growth comes through the contribution. My company grows now….me as a person grow as I help and serve other people and contribute to them and as they have success, that’s what brings me joy, which is kind of cool.

There’s the religious tangent here that I probably won’t’ go too deep into because I know every time I talk about religion I get a couple funny stares, but for the Mormon’s who are out there listening. There’s a scripture that we believe in Moses 1:39 it says, “Behold this is my work and my glory to bring to pass the immortal and eternal life of man.” That’s God’s mission too. It’s not to make him more glorious or better. He grows in glory by contribution, by helping us to achieve our full potential. So it’s kind of this really cool thing.

So back to this, so through that process of becoming who you’re supposed to be through the personal development, the growth and going through the tools and all these things, at the end you become something and have the ability to start contributing and helping and serving other people. And when you start contributing, the first thing that starts coming back to you, because it’s the way this world judges monetary value is money, you start making money. At first it’s exciting and then it gets really exciting and then one day you wake up and you realize that it doesn’t matter. A lot of people, they start this journey because they think that when I have money I’ll be happy. How many of you guys have thought that? If I just had money, if I had security, then I’d be happy. And the weirdest thing happens when you get money and financial security, you find how it does not bring happiness. So I hate to ruin the surprise for you guys. It doesn’t. It brings temporary pleasure, kind of like eating ice cream. It’s like, “Oh that was good, that was really good.” And fifteen minutes later you are like, ”What was I thinking? That was not worth what I feel like now.” That’s how money is, its temporary pleasure.

So we mistake that sometimes for happiness, but it doesn’t. It leaves you empty just like that ice cream, you’re empty. Maybe you’re kind of full, but you feel empty inside and you’re like, “Man, I could have not eaten that and felt really good, but I didn’t.” That’s kind of how money, you’ll find out, money isn’t the best………it’s not the best servant. It’s like Ice cream.

So they get money and after you get money you realize, “Well, I’m still not truly happy.” Then, and this is the key, then you start focusing more on the contribution and you start trying to make the changes inward in yourself. Because you realize true happiness doesn’t come through wealth, it comes through serving other people, it comes through the actual things I need to change about my life. It has to do with cutting out addictions, with serving people, all these weird religious things we learn about in church. I’ll leave that one there. But it’s interesting.

But the problem is that most people never get to fixing themselves and the internal struggles and problems they have and really get out there and contribute because they are so stressed out about the financial problems. I remember growing up, and I don’t remember where in school I learned this, I think its like the Mazlov hierarchy needs or something like that. That’s like 8th grade coming back, so I could be completely off, but I think that’s what it was. And in that there’s the need for hunger, and until that need is met, you can’t do anything else. When you get your hunger met, then you’re like okay I need love. When love’s met, then you need shelter, whatever those things are. There’s all these hierarchy of needs, and the problem is….it’s almost like this is. The real needs are internal problems we have with ourselves that we need to fix, change, grow and develop, but it’s hard to get to that higher need. It’s hard to really care about where you’re living if you’re hungry. As far as Mazlov’s hierarchy.

So I feel like, my mission, if we call it that. The reason why it doesn’t matter is because I’m trying to get people to a state where they get through these needs so they can get to a spot where they can focus on their own personal growth and the contribution to help other people. And so if we can get you financially secure and in a place where you’re in a spot of abundance, or whatever you want to call it, now you’ve got the ability to really focus on the inward things that you need to work on in yourself, first off. And second off, really start focusing more on the growth and contribution.

So that was cool, like when I saw it today I sketched it out and I had this little thing in my notes with the circles of trigger and fears over tools, over security, over to inward change and then back to growth and contribution. For me, that validated the fact that what I’m doing is important beyond just I’m helping people make money. Because like I said, in the end that doesn’t matter.

So for you, I hope you kind of think about that for yourself. The people that you’re serving, and I know that you guys are serving them all at different capacities. Some of you guys are helping save people’s marriages. Some of you guys are helping people with their physical bodies, their health and nutrition. Some of you guys are helping by creating products and services. All of our businesses are here to serve people. That’s why we develop them, that’s why they’re here. So I hope that just thinking through this for your own business, your own life it helps you to kind of think through that and figure out how can I serve people at a higher level? How can I focus on the things that I know are holding me back? I know what holds me back. I know what my pet issues are. The little things that I know, man if I could get rid of these 3 or 4 things I could serve more people, I could feel better about myself. I could be a better dad, a better father, a better husband. I know what those things are and I think you probably do too, deep down.

So let’s focus on building the business. You can get your footings underneath you. You can have that stability and you can focus on other things because I don’t want you miss those. I don’t want you to miss out on what life can be because you’re stressing out so much about the financial side of it. The tools are there, the keys are there. We share, everyday on this podcast, we share through Facebook Live, through training, through podcasts, through blogging. We’re giving and sharing as much as we can. We also do it through our training programs, through our coaching, through our software, through our mastermind groups and wherever you’re able to plug in. Plug in and take what you can from that and apply it.

Right now, we just recently opened up the Inner Circle, we had a couple spots open up. A bunch of people messaged me, “I can’t afford it, I’m never going to be successful now because I can’t get into your inner circle.” I’m like no, plug in where you’re at. We have stuff at all levels. I’m not holding things back. The reason why my book name is Dot Com Secrets is because I’m the worst secret keeper on planet earth. People always ask me, “Russell, can you keep a secret?” I’m like, “No!” I’m like the worst secret keeper ever. You tell me anything, I’m sharing with the world. I wrote a book called Dot Com Secrets that told everything I ever knew. I am the worst secret keeper ever. But if you’re okay with that, to share with me, I’m going to try to help, and see if whatever you shared with me will help other people. I’m horrible at secrets.

I’m not holding back on you guys. There’s nothing that I’m giving that I’m like, “Not going to tell them this piece, they gotta upgrade to get that.” Every level that you plug into, I’m giving you everything. I’m giving you my all. So understand that. If you can’t afford a coaching program yet, then go get the books. If you can’t afford the books yet, get on the podcast, it’s free. If you don’t have a phone to listen to a podcast, go to the library and listen to it. Whatever you need to do, but plug in at whatever level you can and if I’m doing my job right and I’m doing my best, we can ascend you up to the next level. To where you can then afford the next thing to help get you to the next level and keep moving up. And it’s not so much that we want or need more money, but it’s level commitment that comes with that, that helps hold you accountable to actually implementing and following through. Some of these fears and these pains that when you’ve got some money on the line it makes it a lot easier to break through and actually achieve those things that you want in life.

So that’s why those things are there. Plug in wherever you can, and we’re going to continue to give and serve and hopefully get you to where you want to be so you can become who you want to be. And if I can do that for at least one of you guys in this podcast, this business, then everything we’re doing is worth it. So I appreciate you guys listening in. For those that are on the MP3 player, I hope you enjoyed this. Go back now to marketinginyourcar.com and make sure you’re subscribed so you can listen to all future episodes. For those of you guys who are on iTunes right now or whatever, listening to this. Make sure you get the MP3 player so you can go back and have an immersed weak and pound through the first 257 episodes and geek out with us. And hopefully we can help serve you guys as much as we can. With that said, I appreciate you all. Thank you so much for everything, and I will talk to you guys all again soon.

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Don’t ever stop doing this or else you will die…

On this episode Russell talks about reminiscing with Stu McLaren about people who used to be giants in the business but became irrelevant.

Here are some interesting things to listen for in today’s episode:

• What helps you stay relevant in any business.
• And why a picture Russell posted on Facebook proves that he won’t become irrelevant.

So listen below to find out what you need to do to stay relevant in any market.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Hey everyone, so this’ll be a shorter one because I’m starting this halfway to the office, but I just had a thought, an inkling, an idea, something that I’ve wanted to share with you. I keep thinking about it and I keep forgetting, but it just popped in my head, so I’m dropping it real quick now. Because I think it’s really, really important.

So I was in Kenya with Stu McLaren and we’re sitting there talking about our pasts. We’ve been doing this for a long time, for me it’s been 12 or 13 years now, I don’t know. It’s weird because I feel like I’m still just getting started.  It’s crazy, last night I had a bunch of my buddies over wrestling and we’re talking about our wrestling era, which was ….we got done 12 or 13 years ago. Which is insane, that means there’s been 4 or 5 cycles of people that came through. Like Jordan Burroughs for example, one of the greatest wrestlers in the world was in high school when we were in college. Anyway, it was just funny how old we actually are getting, which is crazy to me.

But Stu and I have both been doing this for 12+ years, and we were talking about a lot of our friends in the past who were the giants and the icons at the time. And they were the ones that we were studying from and learning from and all sorts of stuff. And we were talking about how all of them, for the most part, have disappeared. There’s a couple that are still around in some fashion, but not like they should be. They had a leg up on all of us. But it’s interesting, and I was like I wonder why that happens. Because I don’t want that to happen to me, I want to be relevant in another 10 years from now. I’m doing my best to try to keep things exciting and different.

And one thing Stu said that I thought was really interesting and I think he’s right. He said, “If you look at the commonality between the people who are still relevant today and those who aren’t, the one commonality if you look at all of them is their ability, not their ability, but their willingness to learn from other people.” Stu’s like, “Russell, I’ve seen your library.” I just posted a picture on Facebook of a third of my library, and people were going crazy because it’s insane. I’m studying courses and books and I’m constantly learning from other people, because there’s so many brilliant people out there, and I want to learn all the nuggets that everyone’s got, because everyone’s got different views and perspectives. So I’m studying all these people all the time. Even though the fact that we’re doing pretty dang well. But I’m obsessed, I keep studying and learning and that’s what’s keeping us relevant and hot and on top of things, we’re always focusing on that.

And he said, “Those other guys, if you look at a lot of them, they’re I don’t know if prideful is the best word, but they’re people who obviously figured things out early and knew a lot, but none of those guys who are around anymore are studying.” They’re never going to even or reading books or buying courses. They feel like they’re above that, and because of that they become irrelevant in the market. And I’m sure that’s true in most businesses. I look at actors and actresses and singers and songwriters. People that were the best in the world and then a year later, you don’t hear from them ever again. And it’s a big piece of that.

I think sometimes we get so good at what we do that we get cocky or we stop trying to learn and grow, and as soon as you do that, it’s so fast, it’s so easy to become irrelevant in any market, it’s crazy. So what I would say is this, if you are struggling or if you’re doing well, it doesn’t matter. You should be studying a lot from a lot of people, because you’re not above it and if you think you’re above it, that’s when you’re going to lose. That’s when guys like me who are obsessed with this business, and obsessed with marketing, and obsessed with becoming better every single day, we’re going to eat your lunch.

So there you go. Go study something, go buy some courses, go download something on your ipod and just geek out and study because that’s what’s going to keep you sharp. I’m at the office, about to start funnel Fridays. Talking about share funnels, so I gotta go, but I will talk to you guys soon. Have an amazing day, and go study and learn something today. Alright bye.

Ps….My guess is that I’m preaching to the choir because you guys are listening to this podcast, so you’re probably geeking out right now. So I’m probably preaching to the choir. But don’t forget that when you hit the top, it makes it hard sometimes to keep digging in. So keep on keeping on. Alright talk to you guys soon.

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The key to getting people to have the same epiphany that you had.

On today’s episode Russell talks about state control. Why being able to be a good storyteller to get people in the same state you were in to give you an epiphany, so that they too can have one is necessary to sell them.

Here are some cool things you’ll hear in this episode:

• Hear the difference between stating how you felt and telling the story in a way that will put other people in the same state you were in.
• Find out why it’s important for people to have the same epiphany as you in order to sell them.
• And stick around to the end to hear one last little value bomb about the blue underlined link used in Clickbank.

So listen below to find out how to get your customers to have the same epiphany you once had and why its so important.

---Transcript---

Hey everyone, good morning. This is Russell Brunson and welcome to, you know where we are, we are here today with Marketing In Your Car. Alright everyone, I hope you guys are doing good. I am on day number two of my routine. Not going to lie, I am feeling it. For some reason I couldn’t fall asleep last night, probably because we turned on bachelor in Paradise and that was dumb. As soon as that started, it was like, there’s 2 hours of my life that I’m not going to get back. It’s actually less than that because I can fast forward through the commercials, but it was still way too much time. So probably about 11 I passed out on the couch, wake up and I’m like, “Oh crap, I’m already an hour past bedtime, I gotta wake up at 5.” So I jumped into bed and then for some reason I couldn’t sleep until 12:30 and then I finally fell asleep until Norah woke up at like 2. Tough night.

5 the alarm clock goes off, I jumped in the float tank and floated, which was really nice. Then I had my call with Tara, my energy session, which was amazing and cool and weird and I don’t know. But it’s good, so I really enjoyed it. And now here we are, we’re driving to the office. So I wanted to tell you guys today, I don’t know about you guys, but I love just the art and science of what we do. This whole marketing game. So for me, it’s like here’s the scientific funnel structures that we know work, and within that framework then we have the art. How do we get it to break people’s patterns and cause emotion and get people to connect and bring them back to where they’re at?

It’s interesting, one of the coolest things that I figured out as I have been writing the new Expert Secrets book, it’s just cool. If nothing else, writing a book is cool because it causes you to deep dive, immersion, all the stuff we’ve been talking about the last couple of weeks. All these cool things come out. And one of the things we were talking about in the book is the whole epiphany bridge concept. I showed you guys a bunch of times, and if you missed that go back to Marketinginyourcar.com and search for one of the episodes on epiphany bridges. But it’s coming back to rewinding and trying, not to sell people, but to get people to buy into what it is you’re selling.

So that’s the difference between selling and getting people to buy into what you’re selling. It’s like, trying to get them into buying into something. So I have to cause an emotion for them to be able to buy into that. So for me, a lot of times it’s going back and telling the back story. So you figure out, you start this back story, and the back story is important because where you’re at today, is where your audience wants to be, that’s why they’re listening to you. So your back story brings it back to the spot where you’re starting in the same spot they’re at. So that’s the key, it’s coming off of your pinnacle or whatever you want to call it, the mountain on high, where people are looking at your success and coming back down the mountain and standing where they’re at and saying, “Hey, let me tell you about where I was in the same spot, because you want to get to the top of the mountain, that’s where am right now. Let me share with you how I got there.” So you step down off the mountain and you share this back story. You bring them through this process and then you’re telling them about the epiphany you had. Whatever that process or the thing you learned or read or discovered or whatever. Somewhere you had this epiphany that caused you to move and that was kind of the process.

There’s a whole bunch in the other podcast about how the epiphany is getting people emotionally connected and things like that. But one of the interesting things, so we talked about in the book, a lot of people tell stories and just kind of tell the story. But if you want to become good at telling stories you have to move away from just the telling of the story. The facts and the details, like “Hey, I woke up this morning and I was really tired so I blah blah blah.” And just tell the story, a lot of people tell stories like that. And getting into the feeling side of it, if you read good books you’ll notice when you read the book the author doesn’t just say, “Hey I walked into the room and then I went to the bathroom and then I left.” The author walks in the room and he describes the room. “I walked in the room and on the side I could see the paintings that were kind of dusty and they were off center so you could tell they hadn’t been upkept, and the lights in here, one of them was kind of flickering and it gave this dim shimmer on the room. And there was kind of this music you could hear quietly in the background, almost like elevator music but even more quiet. I could smell this musty cigar smell that reminded me of my grandpa and reminded me about back in the day when he used to bounce me on his knees.” So I’m describing the scene to you, number one.

Number two starts bringing you into the emotional things, like how you feel. “As I walked through that door, my hands started to sweat. And as I did that my mouth started getting dry and I had this weird feeling where I couldn’t swallow. I tried to swallow but it got stuck on the swallow. And then that thing that was stuck in my throat and started to swell and I felt like I was going to choke on it, because I couldn’t quite get it through. So I had to cough to get that pressure off my thing and all I could think about was how thirsty I was and I needed some water quick. So I looked over to the bartender and I saw…blah, blah, blah.” So that’s the story and it starts bringing you into the actual feelings. So he starts describing how you feel and the emotions and the senses and you start kind of describing those things.

In the book, and in the event we did last week or two weeks ago, whenever that was, we talked a lot about me telling stories. How to tell them, how to get deep into the emotional side and painting a picture. And I was thinking about it and how to write this section of the book, I was like, “Why is that so important?” and all the sudden it hit me like a ton of bricks. If your job is to tell this epiphany story, this epiphany bridge and you’re trying to give somebody the same epiphany that you had, obviously you tell the story and you hope that the moral of the story is the same thing they get, they the same “Wow. I should have a funnel. Wow, I should definitely change my career. Wow, I should do this way to lose weight.” Or whatever that epiphany to have is. For them to get the same epiphany you had, you have to try to get them in the same state that you were in when you had that epiphany. That’s the key, that’s the big aha I had this week. It’s all about state control.

I should do a whole course on this, it’s so cool when you start understanding it. I learned it originally from Tony Robbins. How to get in a state instantly. If you search Tony Robbins, search the Triad, it’s a concept he talks about where it’s basically there’s 3 things you need to do to get in state any time. Your physiology, what your body is doing. Then there’s pop quiz if I remember them. Physiology, focus and meaning. So what you’re focusing on and the meaning you’re attaching to things. And you can instantly get into any state as soon as you understand the pieces that go into state control. You can instantly go into a state. I want to be in a happy state. Boom, you can do it by changing your physiology, change what you think about, change your focus. Boom, boom, boom, really quickly you can get into a happy state, or a depressed state. State control is the key when you understand it. So when you understand it for yourself and how you can, not manipulate, but how you can control it and use it at certain times, the same things happening when you’re telling your stories. You were in a certain state when you had that epiphany, so because of that, the change happened. Have you had a friend that tells you a story and they’re like, “The most amazing thing happened ever! It changed my whole life.” They tell you the thing. “This was the thing.” And you’re like, “That’s it? Dude, that’s not a big deal.” And they’re like, “No, you don’t understand. When I heard it, it changed everything.” And you’re like, “It’s not …” and the reason it’s not a big deal to you is you’re in a different state when you heard it. So the state you’re in, it’s not that impressionable. You’re like, “Oh, yeah. Whatever.” The power behind the epiphany that they had when they share it with you, because you are in a different state, you miss it. There’s no emotion to it.

So for one of our stories when we go back and tell our stories, when we’re telling this epiphany bridge, the goal of the story is to get them into the same state that you were in. Because if they’re in the same state you’re in, you control that state and get them to that same state, then they’re more likely to have the epiphany you are trying to get them to make. Does that make sense? I haven’t verbally talked about this, I’m kind of thinking through it live on this podcast to help you think through it. But that’s the key, that’s why it’s good to start understanding the principles of good storytelling. And understanding how to describe the scene that you were in and describe the feelings that you felt, the emotions. Because you describe those things, even though that person is not there, you start telling this story. Like I told you guys the story of the room I walked into. That was all make believe on top of my head, but I’m guessing you guys had a vision and you felt like you were in that spot. And I talked about how I felt when I walked in, my nervous system and the lump in my throat and how thirsty I was. For a minute you guys were taken to that spot. You have to be as I describe it.

So for you as you’re trying to tell your stories and give people an epiphany, think about that. It’s not just you have to tell them the story to give them the same epiphany. You have to get them in the same state you were in, and you do that through how you tell the story. Through breaking down the environment and the emotions and all these kinds of things, because when you have those two things in the storytelling process, if you do it correctly you’ll get that person closer and closer and closer to the state that you were in when you had the epiphany. When you share that piece of the story they’re much more likely to have the same epiphany you had. So that’s it you guys.

It’s all about state control, so exciting. So I would recommend, here’s your homework assignment. Google Tony Robbins, State Triad, I don’t even know, search Google, Youtube. Find some videos of tony teaching about that, because you need to understand how to do state control for yourself. How to control the state you’re going into, which is powerful. But then second off, you start understanding, as I’m telling my stories these are the things that I’ve got to control in the story. I gotta control the physiology, so how do I do that? I explain my physiology. I want to control their focus, I gotta control the meaning, I gotta control all these different things. How do I do that? By sharing what I was thinking. By sharing my meanings I was attaching. By sharing all those kind of things. So state control. I’m excited. I want to write a whole book on that now. Just kidding. No time for that. No more books. I swore I’d never write a book again after this one, but it would be a cool topic. Maybe we’ll do a training, a deeper one on it.

But state control is pretty exciting. So there you go, you guys. Hope that kind of helps as you are doing your stories, writing your webinars, crafting your pitches, connecting with people. Think a little bit more about state control. Alright that’s what I got. See you later, have an amazing day.

Oh wait, you guys want one more last value bomb. We learned something cool today, yesterday actually. So Clickbank makes us, when we have a button, you have to have a text version of the button underneath it, so let’s say the button says, “Click here, order now.” Underneath that you gotta have a blue underline link “Click here to order now.” Looks ugly and that was annoying. But Clickbank on their rules said you have to have that, so we had to do it on this thing. So for the Free Water Straw funnel we launched last Thursday, John threw on this heat mapping software, which he always does on the pages, it’s kind of interesting. So he threw it on there to see what’s happening. And what’s interesting is if you look at the page where people are clicking, we’ve got the video, the call to action button, copy, call to action, copy, call to action, anyway the last button, the thing that had the majority of the clicks on the page was on page 3 or page 4 in this funnel and it was the blue underline link underneath the button. Crazy, crazy. So guess what I’m doing right now. I’m going back to every button on every one of my pages and making a blue underline link underneath it. Because It’ll increase your click through rate. All my emails going out will no longer ever have just a button. They will have a button with the blue underline text underneath it, so there you go, guys. There’s a little value bomb for you today. Alright, that’s what I got. Peace you guys, have an amazing day. Talk to you soon.

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The daily template I built out this week to help maximize world domination.

On today’s episode Russell talks about making a template of a calendar that he’s going to stick to this week. You will get to hear what his week will be like as he goes through his hour by hour plans.

Here are some cool things you will hear in this episode:

• What activity is exciting enough to get Russell out of bed at 5 am.
• Find out how he is able to focus and move forward on projects for 6 hours everyday.
• And see how often he and his wife get to enjoy a date night.

So listen below to hear how Russell is going to spend his week and why it would be beneficial for everyone to have a strict schedule.

---Transcript---

Hey everyone, good morning, this is Russell and today’s the first day of school so today is a back to school special of Marketing in Your Car. Hey everyone, I hope life and everything is amazing. I appreciate you guys so much and so glad that you are listening and hanging out with us. I am excited today. Our kids started back to school, which means we get back to a normal schedule. No more staying up til midnight watching movies, no more sleeping in, no more anything. So today I was up early at 5 and I have been pounding through things. It’s now 8:44 and I’ve lived an entire day. Now I’m heading to the office, which is exciting, it’s been really fun.

But what I did, and this is what I want to talk to you about because this is important. Yesterday I was like, I’m going to create a schedule and actually stick to it. And a lot of times we have our daily to-do’s that we go through and we have our Google Calendar where everything is calendared out. But I wanted a framework that I could live my week around. So I was like, I don’t know how to do that. I can’t really do that in Google Calendar, I can’t really do it on….I don’t know. So I was like, I’m going to just make a framework in Excel. Now, I hate Excel, so this is good for any of you guys who are wondering, you don’t have to have any Excel skills to do what I did because I did it without being good at Excel. But I opened up Excel and left hand side, I started breaking down time. And the morning, my morning routine is a lot tighter, minute by minute of what I need to get done. The afternoon is bigger time and then night is bigger as well. So I broke it down.

For when I wake up, I got 15 minute segments, so 5:00, 5:15, 5:30, 5:45. 6:00, 6:15 like that all the way until the morning. So I did that on the left hand side. And on the right hand side I went Monday through Friday, because Saturday and Sunday are just different days. But Monday through Friday I want to follow a strict, stringent schedule. So I kind of build out the calendar, and again this is not something that shifts day to day, week to week. This is the template, then everything else kind of plugs inside of it. So I did that and then had the template, and then start breaking it down. It took a while, it took me probably an hour and a half, two hours. Kind of kept shifting things around, moving around, trying to find the perfect schedule for the perfect day. You can tell this life radio right, because I’m coughing in the middle. I apologize.

So trying to do that, and if you guys listen to my podcast a little while ago about the Perfect Day formula from Greg Valentine stuff, and I kind of started building my perfect day, but it was hard to stick to it because I just kind of had it, but I didn’t have a template of where things are plugged in. So anyway, after about an hour and a half yesterday, I had this template and everything fits. So my goal is this week, is to live the template perfectly and not deviate from it at all. I’ll kind of give you guys an idea of what my template looks like. And everybody’s is going to be different obviously, but this is what mine is.

So Monday I start it at 5. From 5 til 6 I have funnel time. So I get up and work on my funnels, my projects, my books and things like that. I found that by leading the day with something that really gets me excited, where there’s pure pleasure and no pain associated with it, it’s easier to get up. When I have to wake up at 5 to go lift, there’s pleasure associated with it, but there’s also a lot of pain, so it was harder. So I’m starting my day with what I would want to do the most. So I wake up, boom from 5 til 6 on Monday is funnel time, and then from 6 til 7 we have weight lifting time, so that’s when I head out to my gym and then invite anyone else who wants to come. Today was kind of fun, Brent and John both came, and Dave came and Steven came, and Dave’s son came. It was a big party today. So that’s kind of what happened from 6 til 7. And I’m trying to do this thing, I used to do it, where Monday I would do back and biceps, Wednesday chest and triceps and Friday would be legs, and the problem with that, I was talking to Alex Hormozi, one of our Inner Circle members and a stud. He talked about, he’s like, “If you want to be good at anything in life, it’s all about volume. You want to be good at marketing, volume. Just study like crazy and do a bunch of stuff. You want to get good at lifting, it’s all volume. Right now you are lifting out each of your body parts once a week, you should do it three times a week.” I was like, alright. So today we lifted everything. We did a circuit, a heavy circuit. We did legs, back, biceps, chest, triceps. Kind of pounded all of them, which was really, really fun. I actually got done in less than an hour, which is cool. Super intense, just lifted hard and heavy and as soon as that was done, at 7 til 7:30, we’ve got a cryo session. So we jumped on over to the cryosauna, everyone wanted a freeze, froze, which is kind of cool.

Then from 7:30 til 8:30, is my family time. That’s about the time my kids are waking up. So I jump out and have breakfast with them, and then we got them ready, got school pictures and then they headed out the door. From 8:30 til 9 is Marketing in Your Car/driving to the office, which is what’s happening right now. We’re in the middle of this day, you guys are part of it. When I get to the office I’ve got about 15 minutes to kind of plan out what’s happening, and then I have what’s called NZT time. So NZT time, if you guys have been watching Limitless, the movie or TV series, both are amazing. If you do, watch the movie first and then go watch the TV series. But in there, there’s this magic new tropic called NZT, where you take it and all the sudden you are in the zone. Unfortunately, there’s not a real thing called NZT that actually works like it, but there’s a thing called Keto OS, similar. It’s got caffeine in it, it’s amazing. And normally I was taking that first thing in the morning, the problem is that by the time I get to the office it had all worn off, so what’s happening now is I’m bringing in my NZT, which is my Keto OS along with a bunch of supplements and stuff. So as soon as I get there, I’m going to plan my day and it becomes NZT time. Basically I’m going to drink the stuff, I get my caffeine boost, focus and it’s my NZT time.

So if you watch the TV show, Limitless, basically what happens is he comes in every morning, he takes NZT and he’s got a 12 hour window where the NZT works and he’s like a genius for 12 hours. So I’m going to do the same thing, except for instead of 12 hours it’s closer to 6 hours. Take my thing and then it’ll ….obviously it’s not the same as NZT but it’s like…..there’s something really cool with rituals and with doing things to get yourself into a state. So I’m trying to create a state called my NZT state, which is like everything is focused. Boom, I take this drink and now I’m in focus mode. I’m out of reactive zone. I can’t answer emails, can’t check emails, can’t do anything. Just gotta move forward on the projects. So it’s, obviously there’s a little caffeine boost, which always feels good. And I like drinking Keto OS because it tastes good and you get ketones in your body, a whole bunch of benefits. But it’s more so the initiation of the state. If you’ve been to a Tony Robbins event, you learn how to get yourself in a state instantly. You learn how to create triggers and things to get you back into that state. So this is going to be my trigger. That as well as the song, Seven Nation Army by the White Stripes, always gets me in a state. So I will drink that while I listen to that music and it will automatically get me in a NZT state, which is where I’m going to be most productive and I will work like crazy through my NZT state, which will be about 6 hours. It will be probably somewhere between 10 and 4. That’s 6 hours right. Yeah, 10 to 4 will be my NZT state, which is all proactive, moving forward time, which will be amazing.

About 4 I kind of go out of that. That’s when I check emails, Voxers, catch up on everything. Then at 5 I shift to family time. From 5 til 9 is family time, so me and the kids are partying, playing, my wife as well. Reading scriptures, having dinner, playing. And then at 9 the kids go to bed. From 9 til 10 I’ve got scripture study time, which is going to be me in bed with some Biohacking device, so I’ve got all sorts of weird, crazy crap that Anthony’s got me hooked to. Different lights and lasers and things so I’ll be sitting in bed from 9 til 10 hooked up to lights and lasers as I read my scriptures, get my spiritual time in, re-focus, re-center. Then at 10 at night, try to go to bed, which is hard for me, but it’s the only way to get up at 5. So that is Monday.

Tuesday will be similar; the only difference is I’m not lifting on Tuesday. On Tuesday morning I wake up, I’m actually going to start with a float in the float tank for an hour. My float tank time is my gratitude time. So I sit in the float tank and I think about everything I’m grateful for, and not at a high level, but person by person by person. So my wife, my kids, each one of my kids. I think about each of them and be grateful for them, and then I go through my parents, my siblings, my staff, my team and I go person by person and think about what I’m grateful about each of these people for, until I fall asleep, which is usually what happens. Because I don’t really know how to meditate and it seems weird to me and I don’t really like the idea of meditating, but I do love being in the float tank. So when I’m in the float tank, that’s what I do. I go person by person and think about them and what I’m grateful for. And when you wake up after that, you just feel good. So I got float tank in the morning from 5 til 6:15.

At 6:15 I got my energy session with Tara Williams, so I’ll be doing that for an hour, til 7:15. At 7:15 boom, that’s when kids are getting up and my morning routine from that point Tuesday is pretty much the same.

Wednesday will be very similar to Monday. Thursday I don’t have an energy session, so I’m going to basically start the morning with funnel time for an hour, then do a float session. And then Friday is pretty much the same as Monday and Wednesday. The only difference is Friday at 4 I leave the office and I shift into date time. My wife and I have dates a couple times a month. Now we’re going to make it where every Friday it happens, regardless.  I’m Mormon, so one thing we’re going to do is try to once a month go to the temple during that time, and three times a month doing dates. Probably dates by ourselves, maybe inviting friends to dates. Basically every Friday night will be locked down to date time.

There you go, there is my template for Monday through Friday. Oh, and one other thing. Thursday night from 9 til 11, I threw in wrestling time. So I’m inviting some of my wrestling buddies over and I will wrestle for 2 hours every Thursday night, which is something that feeds me and fuels me and gets me excited. So thursday night is wrestling time.

So there’s my template, its printed out and literally set in ink. You can’t change it when it’s set in ink, right? So I got it printed out, I’m carrying it with me and I’m going to try this week to follow that template to a t, as perfect as I can. The reason I sacrificed some things, it means The Bachelor in Paradise, I will not be able to watch it tonight because it wasn’t on the template. I’ll shift those things to Saturday, they’ll be Saturday activities. Everything else that’s fun that doesn’t fit in those, I will shift those things to the weekend. Weekends I’ll be more free. Weekends are all about for us, getting projects done and then playing with the kids and really just having fun there. And Sunday is more of a church, family time. So that’s kind of the game plan. So I’ll be, at least this week, trying to be perfect in the template. So I recommend for you guys if you don’t have a template yet, to go build one. Again, it’s not going into your Google calendar and blocking out hour by hour, because those are for your minute by minute things, that’s what’s happening inside your NZT zone or whatever those things are for you. For me, this is a template that’s printed out that I can look at and say, “From this block this is where I need to be and what I need to be doing.”

Anyway, I’ m excited to try it out, and I’ll let you know throughout this week how it goes. But that’s what’s happening. Hope that helps a little bit. That is my schedule and that’s all I got you guys. I’m almost to the office, we’re doing a marketing hack-a-thon this week during NZT time, and it’s going to be fun. I’ll be snapchatting and just grabbing some of the behind the scenes, so if you want to see what we’re doing, come hang out over there. Alright guys, thanks so much for everything and we’ll talk to you guys all again soon, bye.

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Step 2 of 3 in building your own cult-ture.

On today’s episode Russell talks about filming the second episode of Funnel Hacker TV and what it’s about. He also goes into details about the part he’s currently writing in his book Expert Secrets.

Here are some interesting things to listen for in this episode:

• Find out what the next episode of Funnel Hacker TV will be about.
• What part of the Expert Secrets book Russell is working on and how he was able to write it.
• And find out why it is so important for you to have a cause in your business.

So listen below to hear about Russell’s recent breakthrough with his book and to get excited for episode 2 of Funnel Hacker TV.

---Transcript---

Good morning everybody. I hoopoe you are doing amazing. Welcome to Marketing In Your Car. Hey everyone, I hope things are going amazing for everybody today. I am so exciting. We are coming in to start filming episode number 2 of Funnel Hacker TV. I cannot wait for you guys to see this. I cannot wait, you guys are going….I hope. I really hope actually. You may hate this show, but I think you’re going to like it, I think you’re going to love it. We’ll film episode number 2 today, which is today. So episode number one we all went into Biohacking Secrets. We built out the book funnel for that. So if you go to biohackersguide.com you can get the free book and see the funnel and blah, blah, blah. So that’s step number one.

That was the first thing that we did. That’s working awesome. So episode one is all about that and kind of telling Anthony’s story and that kind of thing, which was cool. Episode 2 now we’re doing a funnel with my Christian Ferrante (good luck spelling that), he’s awesome. Someone’s who’s been working with us for a long, long time. He’s just an awesome guy. So he’s been building a survival product forever. I wanted to be in the survival space for a long, long time. Ever since all the people I know have started crushing it in survival. And I always wanted to do a survival straw that you drink. Have you seen those little straws that are like a filter so you can drink out of a toilet if you want to? So when the world comes to an end you are still good to go. So that’s what I always wanted was a survival straw, so we’re kind of partnering on this and doing a survival straw offer and it’s going to be cool. But this episode, the first episode was very emotional. Anthony’s an emotional guy and the story’s awesome. So that was episode one, we want to lead with that.

Episode number two now we want to kind of start defining some of the core things like what funnel hacking actually is. So that’s what’s going to be kind of cool about this one. We’re actually going to go and this is going to be a funnel hack episode. We funnel hacked two survival funnels yesterday and Steven designed them on these big old poster boards so we’re going to be showing those on the video and walking through the whole thing and really mapping out exactly what we’re going build it and then we’re going to go build it. It’s going to be amazing. I already pre-bought ads that are going to be running tomorrow for this funnel we’re going to be doing today, and a bunch of other cool things.

So that’s kind of what’s going down. It’s going to be a fun day. We have today and tomorrow to shoot, but the ads go live tomorrow morning. So we pretty much have to get it all done today. So cross your fingers. And I got to get home because we got people coming over tonight. So it’s not like I can pull an all-nighter. We got to get this done during business hours today, which will be a ton of fun. So that is what we’re scrambling for.

So that’s what’s happening. So many fun things. I tell you what, I spent probably, I don’t know, 10 or 12 hours yesterday working on the new Expert Secrets book. I gotta tell you, I am so, so, so, so, so, so excited. I would say, and I don’t think I would’ve said it over myself, but after the event we had last weekend talking about Expert Secret stuff and going deep into it. I always get people like, “The event was amazing. Best thing I’ve ever been to.” Those things always come with any event you do. This was different. I had people who don’t normally give compliments to me, to try to pat me on the back, come back and pull me aside and be like, “Dude, this is the best thing you have ever done, ever.” Which is exciting. Multiple people………So I’m just dying. I want this book to be done. I’m hustling more than I ever have because you guys, I spent the last 8 months writing the first version of the book, and it was good, but it didn’t fire me up. Now all I want to do is have this book done. But it’s going to be good. It will redefine everything you believe about selling and how to sell and how to build a following. I can’t even tell you how cool it is.

One of the really cool things, one of the things we talked about at the event is that there’s two pieces. One’s you becoming an expert and two is building a following. If you don’t have a following, it’s the whole, ‘if a tree falls in the forest and no one’s there to hear it, does it make a noise?’ No, it doesn’t. If you’re an expert and there’s no one there that listens to you then it doesn’t really matter. You’re just some crazy person on the corner yelling. So how do we build a following and what goes into that. So we broke that down a lot. What’s cool is there’s 3 core components. You see the book, you’ll see all the hand sketches in the book and it’ll make more sense. But it’s basically a charismatic leader, a cause and a new opportunity. Those are three things that have to be present for there to be a mass movement. For there to be people to buy into your vision and things like that.

You know, a charismatic leader/attractive character, we talk a lot about that. The new opportunity is the big aha you will have when you read the book. The reason why most people, if your offer is failing, means you’re probably selling an improvement or repair offer, where you’re trying to make things better as opposed to a new opportunity. And I make a pretty dang convincing argument that you have to have a new opportunity. And we look at pretty much every offer we ever had that succeeded were all tied to a new opportunity. None of the improvement offers have ever made any money. So there’s another lesson for you, but that’s a lesson for another day because we can go deep into that.

The cool thing we figured out yesterday is the middle one is the cause. Creating a cause. When you create a cause, it’s got to be something that is all based on the vision of the future because people are afraid of what the future could hold. They don’t want to move, there’s fear around that. But when they’re faithful in the future it makes them want to move towards that compelling future, that vision that you’re kind of painting and illustrating. So that was a big part of it.

Then I was trying to explain that at the event. I was like, “How do we get everyone to get this and understand it?” and I was struggling for them to get it and all the sudden I had this thought pop in my head to show the intro video for the reality show that we’re filming episode two of today. Because in that I wrote the script and it was all about this call to action. I wanted this to be an us versus them, like we’re separating us from traditional business. We’re separating us from college. We’re separating us from VC backed companies. I wanted a very clear, defined us versus them. So when you guys see the intro the first time, first off you are going to love it because it’s pretty dang cool. Second off, you’ll see how it’s this thing that you’re drawing a line and taking sides. You’re with us or against us type of thing, it’s pretty cool.

I showed the video, and people when they saw it were like, “I understand now what you mean by starting a cause or a movement.” So yesterday I was working on the book and I was writing that section and getting stuck. I was like, how do you make this interesting? I don’t want to just have the book be very strategic. “Oh you need to start a cause, it’s got to be important.” That’s dumb. What’s the tangible, practical things afterward? So I was thinking more and more through that and all the sudden I started thinking back like in the movie, Jerry Mcguire. In the very beginning Tom Cruises character, I guess his name is Jerry Mcguire in the movie. Anyway, he sits down and he writes out that manifesto of what he thinks the issue should be and he hands it out and that’s the turning point where everyone is either with him or against him, and most people are against him, but he gets Renee Zellwegger or whatever her name is to follow him. That document is what stirred people to action and to want to move towards this cause, which is really cool.

That’s kind of the concept. So I started saying, I feel like every business, every cause needs to have that. That moment where they sit down and write out the Jerry Mcguire letter. This is their manifesto of what they believe and who they are and who they’re not. Well how to do they write that. What’s the tangibles? So then I went back to the video for Funnel Hacker TV and I listened to it 5 or 6 times and there was a very cool script that was in there and I sketched it out.  Number one you introduce the attractive character, the charismatic leader. Number two he earned his movement. From there you move over to us versus them. You talk about what you stand for, who you are, who you’re not. From there you talk about why your movement is better and then you talk about who this is not for and then you transition at the end to who you are and who are as movement.

It was so cool, so I sketched out the whole thing. I drew it on a flag, so it turned out so cool. So now we’ve got an actual script and a process for people to build out their manifesto or whatever you want to call it. The call to get people into your cause. That was a big aha yesterday that we got that and we got that into the book. It was so cool.

So anyway, just something to think through today. We’ll get deeper into the charismatic leader and the new opportunity, but today I want you thinking about your cause. What’s your cause? Why should people buy into it? What are the alternatives they have that you need to kind of shun and push aside? Why is your cause the best? Those are the questions I want to you to ask yourself, first off. And then second off, I want you guys to sit down and actually write out, pretend like you’re Jerry Mcguire and you’re pissed at everything that’s happening in the industry and write out your manifesto and create that and then that could be the rallying call for your people, for your cause. You will see that coming in full light here very soon as we release the first episode of our reality show. I think it’s something you guys are going to love.

So that’s all I got you guys. I’m at the office, time to go film. I’m only 9 minutes….6 minutes late. So that’s pretty good, not double digits today. Alright guys, talk to you all soon. Bye.

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If you can get them to believe this… the only option is they have to give you all their money.

On this episode Russell talks about that one thing if you can get people to believe they have to have, they will give you all their money. He relates the concept to religion and it all comes back to building a cult following.

Here are some interesting things to look for in today’s episode:

• Why Russell’s 10 minutes explaining the one thing concept turned into 2 1/2 hours.
• How the one thing concept is similar to religion.
• And why finding out what the one thing in your business is will help make it successful.

So listen below to hear why finding the one thing in your business is so important.

---Transcript---

Good morning everybody in Marketing In Your Car land. So glad to have you guys all here today. Heading in for an amazing day, I’m excited. I honestly, last night, had dreams all night about stuff in the Expert Secrets Event. It’s crazy. I wish that you guys all could have been there. In fact, it’s insane that you weren’t there. We’ve been hanging out now for 252 episodes, or 251 episodes, if you haven’t joined the Inner Circle and you weren’t here last weekend, seriously? Come on? What are you waiting for? Have I ever let you down? Come on, you guys.

Anyway, the event was amazing, but the process, oh the process. I’m so excited about the process. I totally want to start doing high end events where people come in for 2 days or 3 days and we just take everyone through that process. I had multiple people afterwards tell me, “Man, everyone that comes into your world should go through this. Anyone who joins Inner Circle should go through this process first.” Because it helps to identify so much of what you’re actually doing and selling and how you’re positioning it. Oh, so many cool things.

Anyway, today I’m excited because I’m going back through all the PowerPoint slides from the event, making tweaks and changes based on some of the stuff we discovered together as a group. Things that as I was teaching didn’t come out quite clear, or I hit road blocks. Or things from my stories that weren’t the right stories the first 2 or 3 times. Sometimes I tell a story…..I was like, “Huh, that story was completely inappropriate or weird or the wrong thing.” So just kind of re-factoring everything in the process. And I’m going to go through and record while it’s still the top of my mind. Re-record all the sections and that will help as the audio commentary as we go through and we start writing this new version of the book, which I’m so excited for. So that’s kind of what’s been going down over here, and that’s what I’m excited for today.

I also have decade in a day so we also had a bunch of new Inner Circle members who came in. I think it’s 4 of them that we’ll be doing coaching sessions with this morning, which will be kind of cool. So for those who are wondering about the Inner Circle, it’s typically always sold out, but every once in a while there is a spot or two that open up. People who don’t renew or the people who don’t love money, I think. So anyway, for the most part those are always booked out but we did have a couple of slots open up, I think we might have one or two more for people who are trying to decide if they’re renewing or not. So if you’re interested, go run and go to Russellbrunson.com because there might be a little, small window where you can get one of the last one or two spots left, if you’re interested.

With that said, I’m going to move back onto Expert Secrets. So I’m probably just going to, as I’m geeking out on this for the next while, share some things. I’ll share like last night when I couldn’t sleep because it was so, so, so excited. It comes back to a concept I talked about a lot. And it was something that in the event, I had planned maybe 10 minutes to talk about this concept and it ended up turning out to be over 2 ½ hours of us going really, really, really, really deep into it. And it was…..it opened up my eyes to really understand this whole thing. So let me step back.

The concept that I’m talking about right now is the one thing. We’ve talked about this before. Any time you have to convince your prospects of more than one thing, your conversions will drop in half instantly. So you’ve got to pick one belief that you have to get them to believe. So everyone’s like, ‘What’s that belief? What should it be?” And for a long time I was like, “Just pick one thing.” But the more we thought about it, we started realizing the one thing, first off…….I wish you guys could read the whole book right now. I wish the book was done so I could read it right now. But it comes back to, to be successful first off, you can’t be selling, you can’t be trying to improve somebody. Nobody wants improvement. That is…..ambitious people want improvement, and the masses, 99% of the world are not ambitious. People have desire, but they don’t have ambition. So if you’re selling to ambitious, “Here’s how to improve your golf swing. Here’s how to make this thing better. Here’s how to improve something.” By default you will make less money.

So a big part of the whole thing we talked about how to build a cult/ how to build a culture, I mean. It was all about one of the three steps of building a cult following is you have to have a new opportunity. That may be a whole other podcast for a whole other day, but assume that you’ve got a new opportunity that you’re selling. So they have this new opportunity, so you think about that opportunity. There is got to be one thing that people have to believe. If they believe that one thing then they have to accept your new opportunity. So you gotta think about it. What is that one thing that they have to believe in? If they believe that then they have no other alternate options except to give you money. And every business has this. Every new opportunity has this. So you gotta think through it.

So some examples, I’ll step out of business just to give some practical real world examples, so I’m going to go to religion. Religion is probably the easiest place to really identify this. So let’s say, you are considering Christianity as your new opportunity. With Christianity there’s one belief you have to believe. It’s like if the Bible is true then Jesus Christ is our Savior, direct correlation. If you read the Bible and you’re like, “I believe with all my heart that this is true.” Then the only answer is that “Okay, Jesus Christ is my Savior.” That’s it, there’s no other if’s, and’s, or but’s. Okay, I look at, I’m a Mormon as all you guys know. Mormons are Christians and we believe in a book called the Book of Mormon. So if I read the Book of Mormon, if I believe that boo is true, that’s the one thing. IF I believe that thing is true then everything that Mormons believe, therefore I believe, because it’s the one thing. I now believe in Latter Day Prophets, I believe in Temple ordinances. Here’s all the things that Mormons believe. If you believe the Book of Mormon is true then you have to believe all these other things.

Same thing is probably true in every religion. If you believe the Koran is true then this all the stuff you have to believe. So religion is very….you look at religion they are all tied to a one thing. What’s the one thing you believe? If you believe that then everything else is part of that belief patterns. So you gotta look at your business and your new opportunity you are providing people and there’s always the same thing. Like when we were launching Clickfunnels, if I could get people to believe that the only way their business could succeed is they have to build sales funnels inside of Clickfunnels. If I can get them to believe that there’s no other option. You have to give Russell all your money now, because he’s the only person now that provides that thing. Come back to religious. If I believe that Christ is the Savior, or if the Bible is true, then I believe that Christ is my Savior and I have to follow him because the only way to get salvation is through him. That’s what it comes down to.

It’s almost like we have to figure out how to make that same statement for our business. If I can convince them that the only way for their business to survive is to create funnels through Clickfunnels is the one belief I have to get into the habit. And if they honestly believe that in the core of their body, then they know that the only way to business salvation is through Clickfunnels, is through what I’m offering. That’s it. So until you’ve identified that statement…….that has to be step number one. Because then when you start building the webinar, the whole event was about the webinar, everything else in the webinar is built around that. What are all the false belief patterns based on that new opportunity? And what is that thing? And how do we knock down those belief patterns? Everything else gets tied to that, but it all stems from this concept called the one thing. And the one thing is tied to a new opportunity, but what is that sentence?

So I said it, it was supposed to be a 10 minute, I explained the one thing in 10 minutes, and everyone wrote what their belief was and they had to get people to convince. And everyone kept sharing with us and then kept coming back with headlines and I’m like, “No! I’m not looking for a headline here, you guys. We’re looking for….” We ended up developing this sentence and it was like, “If I can get them to believe ‘blank’..” and in that blank you put in what new opportunity is. “If I can get them to believe that the only way to make money online is by having sales funnels built inside of Clickfunnels.” There’s my sentence. If I can get them to believe that, then they’ll have to give me all their money because I am the salvation or success, or whatever you want to call it, could only come through that one path, that one vehicle, right. Because when you’re presenting a new opportunity you’re presenting, man, this will set us back to the previous section with building your culture. Is it, you have to have a new opportunity, so it’s like the new opportunity is the vehicle. If I go to the car dealership, there’s 50 cars there. I’m trying to convince you that this car is the only car you can drive, the only car that makes any logical sense. If I can convince you of that, that this is the vehicle, you have to buy that car. That’s the only vehicle you can go with.

So for everyone, if you guys can step back and figure that out for your business, your thing. What is the one thing? The one thing that I can put in a sentence like this, ‘If I can get them to believe that the only way they can be successful is through blah.’ And it’s your system, your thing, whatever it is. If you can get them to believe that, then that’s it. All of their other concerns disappear. Pricing disappears. Everything else. Every other concern instantly disappears. That’s what we call it in the training. We call it a big domino. It’s a domino where if you know that down, it’ll make all the other dominos…..it’ll either knock down all the other dominos or make them irrelevant. That’s the key.

Think about that a little bit you guys. When you can identify what that thing is, it becomes very, very powerful. And then the rest of the webinar is based on, ‘what are the false beliefs based on that thing?’ And we broke it down at the live event and based it on three things. Secret number one is always tied to the vehicle, secret number two is always tied to the internal struggle, secret number three is always tied to the external struggle. We’ll share that stuff in another podcast, but for today that’s what I want you guys to think about. What is your one thing that if your customers believe that and they believe that success or salvation or whatever you want to call it, is only available through that one thing, what’s that one thing you have to get them to believe. Because that’s it. If we can get them to believe that one thing it knocks over all the dominos or makes them irrelevant and they have to give you money, there’s no other option. That’s the key, you guys. Oh, it’s the key. It’s the biggest key on earth. I can’t believe that it took 2 ½ hours in that meeting with everyone there going back and forth before all the sudden it was like the angels were singing. We’re like, this is it. That’s the key. And last night I couldn’t sleep, I spent 8 hours tossing and turning thinking about the one thing. It may seem simple, but think about it, spend some time and effort. Because that is the key that will unlock infinite cells for you for the rest of your life. So that’s it you guys. I’m at the office and I’m going to go start working on my PowerPoint. Appreciate you guys, and talk to you all again soon.

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Here are some cool highlights from the last seven days!

On this episode Russell talks about how he did not get into the entrepreneurial business to hustle all the time. He also talks about how immersing yourself in something can bring about new connections that you never made before.

Here are some interesting things you will hear in today’s episode:

• Why sometimes the hustle of business sucks, and you need the freedom that you got into this business for in the first place.
• How Russell immersing himself in content during a 10 hour flight is making the current event better.
• And how you can make new connections you never made before when you do more than dabble in information.

So listen below to see what part of the hustle is overrated and how Russell made new connections to talk about during the event and inside his upcoming book, Expert Secrets.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Hey everyone, hope you’re doing good. I am on the way to day 3 of the Expert Secrets event and it’s kind of bittersweet, I’m not going to lie.

So first off, I told you guys some of the crazy journey that happened last week to get back in time for the event and it sucks because we were supposed to be home on Monday. And if we got home on Monday we would have had half a day on Monday, all day Tuesday, and half a day on Wednesday to hang out with the kids and get caught back up, but because we had missed flights and all that kind of stuff, we didn’t get home until super late Tuesday night. So basically we had Wednesday, but on Wednesday I hadn’t had time yet to prepare for the event. So Wednesday was basically me locked in a room busting out 3 days worth of PowerPoint slides and sketches and just getting everything prepped for the event. So I didn’t have much kid time at all. And then boom, the next day we had two events that started. You know it’s just been….so I feel bad. I haven’t been a good dad for the last two weeks. And I had some time; I had a couple hours last night, which was really good actually. Then this morning it was Saturday morning and my poor kids are just like, “You have to go to work again, Dad?” I’m like, “I’m so sorry.”

So first off, I wanna mention is that the hustle that everyone makes sound so amazing and awesome, it sucks and it’s not amazing and it’s not awesome. And I don’t know about you, but I did not get in this business to hustle all the time. There are times when hustle’s important, especially when you’re trying to complete projects, but it seems like the big entrepreneurial message right now, and it’s definitely stemmed from someone I respect. Gary Vaynerchuk is someone I respect, love his stuff. Learned a ton from him, but he’s preaching and prophesying hustle, right. And so because of that entrepreneurs…..it’s becoming a badge of honor. In fact, I saw a funny meme thing that said, “40 hour work week? Yeah I remember my first part-time job too.” Or something like that. Anyway, it’s hilarious.

But the reality is we all got in this business because we were looking for some sort of freedom, right? That’s it. And then the problem is we addicted to the process, because it is really fun, not going to lie. I get so many of my needs met through it, but we get addicted to the hustle and then that becomes the badge of honor, is the hustle. And you completely lose the freedom that were going after when you got started. When we were in Kenya last week, we were hanging out with Stu McLarin, and Stu made a video about hustle. He said initially he was going to dig at Gary V. but he didn’t. Instead he just kind of talked about hustle, and how working your face off is not always the best route. It was awesome, and it kind of went viral for a little bit and he got a bunch of ……ya know, it was cool.

So we talked a lot about that. There’s a time to hustle, but it’s between set hours of like 10 until 4 or whatever. This is my hustle time. Then when the hustle is done, you gotta turn it off and get into quality time mode because that is honestly way more important and it’s the reason why we did this business. There’s number one, so I am driving to the event, excited to hang out and hustle with these guys and share some cool things. But number two, I’m honestly kind of bummed out because I just wish I could stay home today and just have a big pool party with the kids. So there you go, that’s where I’m …..that’s the entrepreneurial conundrum.

And right now I’m headed to the seminar room, my gas light is on, it’s been on for 2 days. I have approximately 12 miles left before I run out of gas. I’m not sure how many more miles it is to the event. But also, I have 10 minutes until the event starts, which means I do not have time to get gas but I might run out of gas before I get there. So there is the second entrepreneurial conundrum we have today. So what do you do? What would you do? Remember those math story problems in school? The train is moving 50 miles an hour you have 13 minutes til whatever. Do you have time to blah blah? You have to figure out the math equation. Anyway, I wish I was smart enough to figure out the math equation because it might be physically impossible for me to get to the event on time. Or, and maybe that my time gamble…..I might have less than 12 miles to get to the event, therefore I will make it to the event and I’ll be there in less than 10 minutes and I could be on time. Or it could be 15 miles to the event and I run out of gas and I’m not going to be on time. Or I fill up with gas and I’m not on time. Which choice do you take? I already know what choice I’m taking. I’m going for it. Worse case I break on the side of the road and call an Uber. So you guys will be part of that. We’ll see what happens.

Alright with that said, I want to talk about something else. Let’s shift to something excited. One of the many amazing things that happened this week is this event’s been awesome. IT’s called Expert Secrets and it’s me going over the outline of the new book. If you watch my Snapchats, about a month and half ago, I ……we were almost done with the book, so it’s sad. I highlighted 200 pages of the book live on Snapchat and deleted them all and started over. People said, “Why in the world would you do that?” And I said, “Well, I had a really good book.” And they’re like, “Most people have really good book are excited about them.” I said, “You know, my goal wasn’t to write a really good book. My goal was to write an amazing book.” So I started all over and spent the next 6 weeks going back through a lot of stuff, deep diving, dissecting every webinar we’ve done that’s been successful and trying to see the internal patterns and trying to figure out things. While we were in Kenya, a trip I probably immersed myself and smashed through, I don’t know, probably…..if I was to count the hours, 70 or 80 hours worth of courses and content specific to this concept that I’m teaching in this book. I don’t know about you, but there’s something powerful and amazing about an immersion. And this is one of the reasons I’m actually grateful for the huge layover, even though it kind of sucked. But it forced me to go through this immersion period. Whenever you immerse yourself in something, the coolest thing is that when you do that these weird connections start being made that aren’t made by reading a chapter in a book a day, you know dabbling into something.

When you immerse yourself and go crazy into it, all these connections start lighting up that you wouldn’t normally see. And then hooking an event on the end of it, amplified that process. Because I was going through this thing, and I had a 10 hour flight from Amsterdam back to Minneapolis, and my wife passed out right before that flight started. I think it was a 9 or 10 hour flight. Anyway, I took some Ketones with caffeine in it, so I was awake. So for the whole 10 hours I was lit up on fire. And during that time I had my PowerPoint’s out, I had my sketch book out, I had 2 books I was reading and then 3 different courses I went through and I slammed through in 8 to 10 hours all this stuff. And all these connections I had missed before……oh and also going through about 12 or 13 different PowerPoint slides I presented in different webinars formats. I’m pounding through all this information as fast a speed I could and all the sudden I started seeing all these patterns and connections and all these lines connected that I hadn’t seen before. I was like, “Oh my gosh.” For one example, in the Perfect Webinar there’s 3 secrets, right? I’ve always talked about that, and the 3 secrets are tied to 3 belief patterns. But what I realized on that flight all the sudden I saw a weird connection of those 3 secrets weren’t random. I always thought they were random. Randomly picked 3 secrets, but they weren’t. Every webinar that we had that was successful, there was the exact same pattern. Secret number one was very specific on one thing. Secret number two always had to do with something else. And secret number 3 always had to do with another thing. I had partially figured that out…..Stu McLarin and I were in this little car in Kenya driving around. A five or six hour drive we were stuck on talking about stuff. And that popped up in conversation. I was like, “Stu I just realized something weird. ‘this’.” And he was like, “That’s pretty similar to how I do ‘this’.” And I was like whoooom! With this connection. Now I can reverse engineer what I do better because I never even realized these 3 secrets were all tied to these very, very specific types of beliefs. Now that I know that, holy cow! It’s so much easier to do that. So that was amazing.

And then this thought came out of this immersion thing and so many other things. So it’s like all these connections happened. And then at the event I’m on stage teaching these things, for example there’s this one part in the book that we talk about the big domino and the one thing and how to figure that out. And I explained that and I thought that was kind of common sense myself. But then we had this exercise where the group tried to do it and I can’t believe how far……everyone got stuck. And then the more I thought it through the more stuck I got. And we kept going through it and it ended up that 10 minute session, was supposed to be 10 minutes long, ended up going 2 ½ hours. By the time everything was done, we came out with this one sentence. It was like, If you can frame what you do in this one sentence, it becomes the one domino. If you can convince someone of that one thing, every other concern becomes obsolete or disappears. And it was like, when it was done, I had to take a break. My brain was fried. I just got this nugget, that when we come back now after the book, it’s amazing.

Anyway, I’m not sure why I’m telling all this stuff. Maybe wanting to get you excited. Help you realize you should always be at my events because if you’re missing out on any of them you’re insane. Maybe that’s number one. Number two is to get you excited about the book because I am so excited for the book now. These insights, this went for me, what would have been a really good book to something that can and should and will be, I think, the best book ever written on planet earth. Why even write a book if you don’t think it’s going to be that, right? But now I honestly am excited to finish it. And then number three is just to talk about the power of immersion. There’s something to that. To mass learning a whole bunch of stuff in a finite period of time where you start getting these weird connections that you cannot and will not get just by dabbling.

So that’s it, you guys. That is what I got. So I am at the event center. Good news, I did not run out of gas. I’m not sure I’ll be able to get from here to a gas station, but that is an issue for another day, or maybe later on today. But I’m going to go in there and we’re going deep now and taking all these things and plugging them. Everything we worked on the last two days. The stories. The epiphany bridge story. The one thing……the how to build a cult. In fact, figured it out. This is the crazy insight we had, we looked at how all mass movements have been built. So I was going through the book, The True Believer by Eric Hoffer, which is a book about how to start mass movements. And I’m reading that book at the same time I’m listening to Dan Kennedy’s Influential Writing Workshop and Perry Belcher’s Secret Sales System. And between those three things there was this weird thing where all three of them crossed over and I had this, I can’t even explain how cool it was. All three of these things crossed over and in the middle there was this one nugget that was just like holy cow. All mass movements have this one thing that is tied to something that both Perry and Dan specifically pointed out, which is also the only way to create offers that convert. And it was just like angels from heaven started singing when I saw that crazy connection and so basically we built this super cool sketched out diagram showing three things that have to go into a mass movement. And the third one is…..that one is essential for you to figure out your one thing, and if you don’t have any way, it’s amazing. It’s like a puzzle where everything is coming together. I love it. Appreciate you guys for listening and hanging out. I am almost walking across a crosswalk now, so I gotta bounce. So I will see you guys all soon. Bye everybody.

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Follow these 9 steps to get more attention and cash!

On today’s episode Russell talks about his trip to Kenya and the nightmare of getting back home and being stuck in airports for 56 hours. He also talks about a street show he witnessed in Amsterdam that was filled with golden marketing lessons.

Here are some fun things to listen for in this episode:

• Find out how the trip to Kenya went, the purpose behind it, and how as a Clickfunnels member you are contributing to helping kids there.
• Hear about why it was important to get home from Kenya on time and how everything went wrong.
• And finally hear about a street performer that impressed Russell with his marketing skills and find out how that can help you.

So listen below to find out the valuable marketing lessons Russell learned from a street performer.

---Transcript---

Good morning everybody and welcome to Marketing In Your Car. Hey guys and gals and all my friends out there. It’s been a little while since we hung out and I apologize, but I’ve been traveling like crazy and I’m finally getting to a spot where I can report back and hang out. But if you watch my Snapchats then you’ve been seeing all the craziness that’s been happening.

So last week, it’s kind of a last minute, spur of the moment, we decided to go to Kenya with World Teachers Aid and it’s usually a ten day trip but I have an event starting tomorrow, therefore I could not go for ten days. So we thought well, the trips broken down in two parts. The first part you go and see the kids in the villages and you help build the school and stuff and the second half is a safari. So we decided we won’t go to the safari and we’ll just focus on the first half. So that’s what we did, which was really cool. So that was where we’ve been. We weren’t supposed to go. Dylan, one of the Clickfunnels co-founders was supposed to go, but he was working on the new editor and just ran out of time and didn’t get his shots and stuff, so we headed in the last minute and kind of went there. So we’ve been doing that.

On the way there we decided, hey we have a couple days at the beginning that we have some free time, so we flew to Amsterdam for two days and hung out there, which was cool. I’ve never been to Amsterdam before it was awesome. It’s like super quiet. I was walking around the downtowns and there’s no cars anywhere and mostly everyone is on bikes. I was telling Collette, “Listen. Do you know how quiet it is here?” It’s just crazy quiet and it was really neat. We loved it and had a great time. I did a boat tour through all the canals and saw the Anne Frank house and a bunch of other cool things, that was awesome.

We went to Kenya and had a chance to hang out with these little kids and it was just like last time 4 years ago we went. It was a very emotional, powerful experience to see these kids and the transformations. One of the cool things is that the village that we spent all of our time at 4 years ago, we had a chance to go back there and see the progress and how things have evolved. There’s this little girl that we’ve been helping, her name is Jane. When we saw her 4 years ago, she’s a little, I think she was 13 or 14 years old. We’ve been sponsoring her and helping her get through high school and stuff, it’s just amazing to see her progress. My wife and her really connected before, so my wife is bawling her eyes out seeing her. It was really a neat experience.

Then after that we went to a new village, it was the most beautiful place. Cliffs that…or this big huge…it was up on a mountain looking over this huge valley and it was beautiful, but the kids didn’t have a school yet, so they just were almost finished with the school and it was amazing. Such a cool experience. One thing that you may or may not know as a Clickfunnels member, every time you build a funnel that goes live a dollar goes toward World Teacher Aid and we’re always working on that, trying to help support those guys and build more schools and support more children. It’s just amazing to see the transformation from 4 years ago, til this week. Which was really cool.

And then we jumped in a plane to head home, so we could hurry and get home. We were supposed to get home Monday because Aiden’s birthday, my little 5 and now 6 year old, his birthday was on Monday. So we had everything booked and traveled so we could get home in time for his birthday. We were supposed to get in Boise at 3 o’clock in the afternoon. So we were going to take him out to dinner and the next day take him to the water park. That was the plan, but unfortunately plans don’t always go how they were supposed to.

So we get into Kenya and they’re like, “Oh, the dude who is supposed to be flying this plane is late.” So we were 4 hours late leaving from Kenya, which was horrible because our layover in Amsterdam was 2 hours. So we finally leave Kenya, we fly to Amsterdam. Get to Amsterdam and our plane is already gone, so they rebook us on one that’s 7 hours later. So we’re waiting forever and finally we get on that one and fly from Amsterdam to…..where were we going to? Oh, Minneapolis. So we get to Minneapolis, and we basically missed Monday, which was kind of sad because we were gonna miss his birthday, but we’re like, “We’ll still be there, but like at 2 in the morning. We’ll take him to the water park on Tuesday, it’ll be awesome.” So we’re sitting there and then the flight course in Minneapolis gets delayed 3 hours, then 5 hours and we’re sitting there waiting and waiting and finally we’re about to board and they say, “Oh, by the way all the pilots have been flying too long, therefore they cannot fly, therefore this flights been canceled. Oh by the way, there’s no flights out tomorrow, so you gotta wait til Wednesday to leave.” I was like, “Are you freaking kidding me? I needed to get home to my kids birthday!” And we were just missing our kids like crazy.

It was kind of like Home Alone, I felt like. The mom had to race to get home to Kevin and every little thing possible, hiccup that could happen was happening. So anyway, I’m sitting there; it’s like 10:30, 11:00 at night and I message Melanie, my assistant, I’m like, “All the flights tomorrow are apparently booked, we need to figure out how to get home and we need a hotel.” The other thing they said was, “All flights are canceled plus there’s no flights tomorrow and there’s no hotels available.” We’re like, “Are you kidding me?”

So Melanie went on and was able to find a flight that didn’t leave until the next day at 5, which got us home at 9:40 at night on Tuesday. So we missed our water park day, and then she booked us a hotel. So we jumped in an Uber, headed to the hotel, slept, hung out all day and I got a bunch of work done towards the event, which is starting tomorrow. Then we get in our plane finally. We leave Minneapolis, fly to Denver, and we’re like, “Last leg, we’ll be home by 9:30.” Get in our plane to head to Denver and guess what happened? Yes, you are right. Lightning storm. Therefore our flight was delayed again.

Anyway, we ended up getting home at 10:30 at night, finally. And I think it was 56 total hours that we were in airports. So that was horrible. And we missed the little man’s birthday. But today, this morning we went and celebrated his birthday and got some cool stuff. Now I’m headed to the office because we have an event tomorrow and I got a lot of work to do before that.

So that’s kind of what’s happening over. So anyway, there’s the catch-up of where we’ve been and now we can start moving forward again and keep hanging out. So the event tomorrow, I’m excited. It’s all of our Inner Circle members and our old Ignite Program. This is the last Ignite event ever, so we’ve got a bunch of those guys coming as well. I think we’ve got about 100 people coming, or so. And it went from kind of a concept to after spending 56 hours in the airport and geeking out and going through as much marketing stuff as I could consume during that time, it’s gonna be an amazing event. I’m crazy excited. I hand sketched out, I think another 40 new sketches, similar to the Dotcom Secrets book, all with new concepts and I’m hoping and praying that Vlad, my designer can get them all looking good today so we can get handouts printed for tomorrow. Oh it’s all running together. I don’t know if we’ll make it all. Anyway, worst case scenario I’ll just re-sketch them live on a whiteboard for everybody.

The event is going to be awesome and it’s actually focusing on the new book, Expert Secrets. I’m excited for Expert Secrets, we spent about 6 months writing it and when I was in Bear Lake last month, I basically deleted the whole book and started over from scratch and the new direction that this is going, I’m really, really proud of. It’s what this whole event is based on. I’m kind of teaching it out loud so I can make sure all the pieces make logical sense in my mind before we turn it into a book, which is similar to what I did with the Dotcom Secrets book. We re-wrote it 3 times and then I did a live event for 3 days and then that helped me organize the thoughts in a better way. And I’m teaching onstage and I’m like, “That was good, but that one didn’t make sense and I need to tweak this.” Anyway, it was really cool.

So I kind of did the same process with this one. So if you want to write a book, that’s the secret, throw an event. It forces you to get everything done in time and then it lets you teach it out loud. I don’t know about you but when I teach out loud, I just get different ideas and thoughts and I figure out what makes sense, what’s slow and boring, what’s exciting and what pieces people get and what pieces they don’t. Anyway, that’s what’s happening. Hopefully this book will be done before the end of the year, because I’m really excited for it, it’s going to be amazing.

With that said, I gotta draw some value for you guys before I get to the office. So when we were in Amsterdam, the second day my wife were walking around downtown and all the sudden we get to this, I think it was a parliament or something, some big huge building. And we’re like, “Wow, that building is amazing.” And all the sudden we hear, “Ahem, ahem, ahem.” Like this coughing and we look over and there’s this guy with a nice shirt on and a microphone and he’s coughing. He keeps coughing louder and louder and keeps doing it and all these people start coming close and I’m like, “What’s happening?” and he had a unicycle on the ground, a bunch of boxes, a bunch of things. He had this flame that was there, so we kind of get closer to him. And he keeps coughing, probably for 5 minutes and we’re like, “This is weird.” And we’re about to leave and all the sudden he stops and says, “Everyone, I’m okay. I’m just trying to get all of your attention.” And then he said something that I thought was really cool. He said….how did he say it? He said something like, what did he say? “A show without attention is just an accident.” I might have screwed that up, but it was basically that. I thought, that’s kind of powerful. How many times do we do something, but no one’s paying attention, therefore it’s just an accident? Didn’t even happen, right? So in our business are we getting attention first? You get attention first; you get people to pay attention. So that’s the first thing.

As I’m watching him as he does that, get’s attention and then he’s like, “I’m going to start the show.” And he goes and draws this big, huge chalk square around him, a pretty big square. So all these people are out further from the square so he’s like, “Okay everyone, come up to the square, this is the edge. Come in.” and he gets everyone to come closer. So he’s getting everyone to move towards him. So first he gets attention, second he gets everyone to move their physical bodies towards him so they are closer. And everyone gets kind of close. Then we started watching and I was watching what he was doing and the show ended up being 45 minutes long. And when all was said and done, if you look at it, all the show was, was he juggled fire for 30 seconds. That was it, but it was 45 minutes of buildup and excitement and building rapport.

So he did all sorts of things to build rapport. First he got everyone to pull in close, and he started……and at first you could tell the crowd was cold, “What’s this guy doing? What’s happening?” and he could of just got on his unicycle and started juggling fire and it could have been over in like a minute, but if he did that he would have missed….the whole presentation is what made this thing work. He gets everyone together and starts talking and telling jokes and starts making fun of people in the audience to get them to laugh. He starts getting everybody talking about fire and to breathe together. Breathing is one of the fastest ways to build rapport. So if you can match breathing patterns. So he’s getting everyone to breathe and pretending like they’re blowing fire. Get everyone to breathe the same thing which instantly builds rapport for everybody. So he’s getting everybody to build rapport to just all sorts of the really smart things to build rapport with this audience. From making fun of people to making fun of himself and getting people laughing and all these things to get rapport within this group.

So then he starts, he’s telling jokes and everything and then he’s trying to train the audience on what he needs them to do. So he gets on the unicycle and he’s got basically juggling things. He gets people throwing things to him. He’s training the audience on what he wants them to do and how he wants them to react. He’s like, “Okay, when you throw this…” He had Collette, actually take one of these juggling batons and had her throw it to him. “Okay now, when she throws it to me, everyone cheer like crazy.” So he’s training the audience on how he wants them to respond. Probably for another good 10 or 15 minutes. He’s doing this whole thing, training his audience how he wants and needs them to respond.

He does this whole thing and sets up this fire thing, builds up the anticipation. Now we’re probably 30-35 minutes into it. And he says, “This is what’s going to happen, you guys.” And then he explains, “In a minute I’m going to get on my unicycle and we’re going to light fire and we’re going to juggle this fire.” So it’s like, okay this is what we’ve been building up towards and we’re so excited. And then before he does he says, “Look, now what’s going to happen..” and this is where he asks for money, and first thing he does is price justification, “Look, I’m a street performer and this is how I make my living. If you were to go to the bar right now and you were to buy a beer or whatever, it’s going to be about 5 pounds and that’s going to take maybe a minute to drink, or a minute and a half if you take your time. I’ve been performing for almost 45 minutes so far, and I would assume this is worth at least the same as just a quick beer in actual entertainment value. So the minimum donation accepted is 5 pounds. The maximum is 100.”

So he starts going through and he does his price justification and he keeps explaining to the audience how to buy, which was so good. I wish I could have recorded this whole thing. So he teaches them how to buy, how to buy, how to buy. “When this is done,” he’s coaching them through, “When this is done, I’m going to juggle my things, fires going to go. I’m juggling fire, everyone’s going to go crazy. I’m going to put my hat out and everyone’s going to come rush to me and give me a minimum of 5 pounds up to 35” or whatever it is. So he explains and coaches and shows them how to pay him. He’s coaching them this whole time and what he wants and now he’s coaching them on how to pay him at the end, which is just brilliant.

Then he finally does the thing. Gets on the unicycle, juggles fire. The whole show’s maybe a minute long. Boom, gets down, everyone cheers and then people start flooding him in droves to bring him money. And everyone’s throwing 5 dollars in it and again he coaches. Then some people that start walking away. He’s like, “What are you going to be a freebie seeker?” starts calling out people who just basically came and witnessed it and ran away. So he calls these people out, so they feel kind of dumb. Everyone else goes, “I don’t want to be called out. I can’t leave this because this guy just performed for me the last 45 minutes.” And they felt this obligation to pay. And initially I probably would have given him maybe 1 pound or whatever that is. I think its pounds there. Anyway, because I felt obligated at 5, I was like, “okay I gotta give 5.” So we came to give 5, we give 5. And I looked at this process, when all is said and done he probably made, a couple thousand pounds. It was impressive.

And then everyone displaced and he started packing up his stuff and took off. And it was just cool. There were so many cool marketing lessons. One was getting attention. Number two was building a rapport. Number three was training your audience on what you want and need them to do. Number five was price justification. Number 6 was the actual show. Number 7 was the call to action. Get people to come back and pay. Number 8 would probably be calling out those who didn’t take action. And then number 9 was wrapping up the show.

Anyway, so many cool marketing lessons in one. I’m totally geeking out watching this guy. My wife’s like, “This guy is annoying.” I’m like, “He’s kept everyone’s attention here for 45 minutes to do a 30 second to 1 minute long show and at the end he made a ton of money.” Like I said, he could have just got up there and juggled fire and would have made 50 bucks. But instead he went through the whole thing and made 5 or 6 hundred dollars. Pretty impressive.

Anyway, I hope that gives you guys some value, some things you can think about with what you’re doing. One of the biggest questions people have is, “I can’t get people to show up to my webinar.” It’s like, “What are you doing? This guy spent 45 minutes for a minute long trick. What are you doing to get people excited and fired up? What kind of video, what kind of….the more you’ve got to be exciting. You’ve got to create attention. You’ve got to create desire to get people to do what you want them to do. That’s how you get people to show up on webinars is doing all those kind of things.” With that said, I’m at the office. Get some work done real quick. Appreciate you all, have an amazing day.

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How to know when to stop.

On today’s episode Russell explains why you need to be able to consistently and profitably generate customers, or you are in the wrong business.

Here are a few interesting things you’ll hear in this episode:

• How to recognize if your business is a sinking ship you need to bail on.
• What else you need to know besides being able to consistently and profitably generate customers in order for your business to be successful.
• And why every business needs consistent work in order to avoid deterioration.

So listen below to find out how you can tell if your business will grow or deteriorate.

---Transcript---

Hey, hey this is Russell Brunson, it is Saturday? I don’t even know. I’ve been camping and now we’re flying to Kenya and we’re all over the place. And I’m driving my car and was just Voxing some people in the Inner Circle, catching up on stuff before I headed out. And I had a conversation with somebody that was probably not what they were hoping for, but it was I think what they need. I just wanted to share it here because I’m positive that they’re not the only person in need of this advice. Because it’s hard advice, so I just wanted to share it with you guys. A lot of you won’t be applicable, but some of you, it will be very, very applicable. So here we go.  By the way, this is Marketing In Your Car.

So like I said, in the preview or the intro or whatever we call this thing nowadays. I’ve got some probably backwards advice that’s backwards from what you’re hoping. I’m walking in the office right now and the alarm is about to go off, unless someone forgot to set the alarm. Check it out, somebody’s about to be fired, the alarm was not set. We’re good to go, there’s no beeping.

So the person’s advice, they’ve been going through my stuff and they have been almost a year in the program and just not having the success that they wanted or desired. In fact, having almost no success and there’s a couple of reasons. I’ll kind of leave it, I won’t give you an opinion on all the reasons but I do want to talk about what my feedback was.

The first thing was that if the business you are in cannot consistently and profitably, and those are the key words, consistently and profitably generate customers, it’s not a good business to be in. And I don’t care how many times they say, “I’ve made money in the past. I’ve got a bunch of clients who love me.” Or whatever. If you can’t consistently and profitably generate new clients, the business is not a good business and if you’re not careful you’re going to get caught where this person got caught. Where they have a business now that doesn’t, that they can’t profit from. They’ve got customers and clients paying them some stuff, but it’s just kind of stagnant. There’s always this, I don’t even know what it’s called, there’s the law. It’s one of Einstein’s law of deterioration, where everything deteriorates. Like Clickfunnels, we’re pushing and pushing and it’s growing and growing, but if I stopped it would start deteriorating. It’s just the law of how the universe works. You get an apple and you set it out in the sun, what happens? It doesn’t bloom up and become bigger, it deteriorates and starts going down into this mush thing.

Businesses are the same way, everything deteriorates. So if you have a business that’s there and you’ve got some customers, it’s going to start deteriorating and getting smaller no matter what you do unless you can consistently and profitably bring customers in. So my first question for you is are you in a business  where you can consistently and profitably generate customers? If not, you’re in a bad business. That’s number one. Number two is you’ve got to learn how to sell people stuff.  That is the most important thing, I don’t care what business you are in. The only thing that really matters is selling stuff. That’s it. And it’s interesting how people will try everything else to avoid selling. They’ll try focusing on Facebook ads, and this and that and all sorts of stuff you don’t have to actually sell, selling is the only thing that matters.

If you’ve read the book, Ready Fire Aim, and if you haven’t, seriously I recommend this probably 100 times in this podcast, it’s amazing. The book by Michael Masterson is all about to take a business and go from 0 to a million, a million to 10, 10 to 50 and 50 and above. And the skills challenge is opportunities that happens at each level. But the first part, if you only read the first section of the book going from 1 to a million dollars, that’s the most valuable part of the whole book for most of the people listening onto this. And the whole thing talks about the entire goal going from 0 to a million dollars in sales, the only thing you are trying to do is figure out how to profitably sell the thing you’re selling. That’s it. That’s the most important thing you can be focusing on your business. It’s not how to scale, the customer support, or all these things we get involved with. Or getting my office and my business cards and I need a sweet website, and all this crap that us as entrepreneurs think is important, because it’s not. The only thing that matters is how can I profitably sell my product? What do my customers actually want? That’s the whole section of that book is about is how to do that. Because as soon as you figure that out, that’s the role of the entrepreneur, that’s not something you can ask for or hire away, or set up a team around. All that crap. That is your role as the entrepreneur, you have to figure out, you have to cut your teeth and go out and sell something. Because until you sell something nothing happens. That’s your job, to go out there and sell and figure out how in the world, first off, how do I pitch this thing that I created to get people to get excited enough to give me money for. That’s what you gotta figure out, that’s the most important thing that you’re doing here in that business, when you’re going from 0 to a million dollars.

And after you mastered that and figured out, okay, boom. Like for Clickfunnels, we figured out the way to sell Clickfunnels is through webinars with this pitch. Boom. So we figured it out, we went from 0 to a million and then beyond almost overnight. And now as soon as you get from a million to ten, all these headaches start coming in. This happened to Clickfunnels, when we went from 0 to a million. As soon as the webinar pitched worked, like two weeks we were at a million bucks. It blew up fast. And then all of the sudden all the new nightmares came. That’s when you go, management and people and support and all this other crap that happens, but that’s phase two. After you figure out the selling system that will profitably sell your thing for forever. So we figured that out and boom all the sudden new strengths, problems and opportunities came out from your ten million. Now you passed that you’re going from 10 to 50, now you’re looking at the next phase of that thing. And that’s kind of where we’re…..we’re kind of treading water right now in our company.

But for most of you guys, that’s the key. So for this person who is struggling, that’s what they’re stuck at. They’re stuck at that 0 to a million and they haven’t’ figure out how to sell the product yet. So the next two things. First off, we talked about first. You’ve got to be in a business where you can consistently and profitably generate customers. Number two you’ve got to figure out how in the world to sell your thing. That means, maybe try a webinar. Maybe that doesn’t work. Maybe try a membership site, maybe that doesn’t work. You’ve got to try 5, 6, 10, 15 things. Whatever it takes. Because one of them will work you just have to figure out which one it is. As soon as you figure out, boom this is the method of how I will sell to the people of this world is through a webinar, or is through phone sells, or is through Facebook ads, whatever that is. As soon as you figure out how to profitably sell that thing, boom now you’ve got the key and now you start scaling your business.

So those are the two things guys. Step one, profitably and consistently generate customers. Step two you’ve got to figure out the selling system to sell your product to those people, also profitably, by the way. And that’s it. Now, for this person the advice I gave, I promise was not the advice they wanted to hear, and I’m probably going to hear back from them later today or tomorrow telling me that I’m wrong or they’re upset or whatever and I understand that because what I told them. I said, “If you can’t figure out how to profitably and consistently generate customers, you are not a business. So one thing you can do is keep trying and trying and spend another two or three years in this thing, or you got to shut down shop. You need to stop. You need to, what does Mr. Wonderful say in Shark tank? You hate money….I can’t remember what he says, this is where money goes to die. You’ve got to stop. There’s got to be….we’re taught our hold life, don’t become quitters, but there’s a point in your life and things in your life, you have to quit.” All the signs are telling you this is not working and so you need to stop and say, look this doesn’t work.” And shut down shop.

That might mean shutting down your business, it might mean declaring bankruptcy, it might mean, I don’t know what that means for you and its’ going to be scary and fear associated with it, and a whole bunch of bad things you don’t want to do, but it’ll be worth it. Okay, I’ve had what, three or four times in my business life where I have had to shut things down and start over. And every single time I’ve had to go through so much pain, and it’s so intense, I even think about it, I can feel it inside of my chest and my hands are sweating just thinking about the pain I had to go through during those times when my business didn’t keep working. It was deteriorating and I was freaking out. I couldn’t figure out how to profitably generate new customers and I had to stop. Sometimes I stopped early, which I was grateful for, because it causes a lot less pain, it causes a little of sharp pain, but it went away fast. Other times I freaking hung on to the ship while it was sinking, to the point where I almost got drug under two or three times. You’d think I’d learn by now.

So my job is to come in and kind of help warn you guys. Say, “Look, bad things could be happening if these things aren’t happening in your business. If you have not figured out a way to profitably sell your product yet, you better try a whole bunch of ways quick because you have to figure out what is and you’re not able to consistently and profitably generate customers, another big warning flag.” So those things are all figure out-able, is that the right word? You can figure those things out, but you’ve got to try. And if you’re in a business and you’re like, “I can’t generate a customer for under $30, $40. Then it’s the wrong business to be in. It’s time to start over. It’s time to figure out…the nice thing about entrepreneurs is we can create and do whatever we want. If your business isn’t profitable right now, guess what? It doesn’t hurt to start and start something new that could be profitable in like a week from now. The hardest thing is our willingness to do that.

I had a friend, I feel bad for this guy. I’d gotten in the business and this is again, over a decade ago. And I met him in a time, he’d been in the business for 2 years, he’d written this e-book and he was super proud of it. And when I first met him I was like, “Man, this book is good. Does it work? Are you selling it?” And he was like, “No.” and I was like, “Why not?” and he was like, “I can’t figure it out. I’m trying all sorts of things.” And he kept trying and trying. And then year one went to year two and three and four. I was about 5 years into my business and I remember having this conversation with him again and he was still trying to sell this book. I’m like, “Man, in the time that you’ve been trying to sell this book, I’ve sold probably 30 or 40 different products. Some of them worked, some of them bombed. Some of them were somewhere in between, but I’m moving forward on things. Dude, you’ve got to stop. No one wants this book. I know that you love it and you put in so much time. Everyone that’s read it told you it was good, but people don’t want it man. You’ve got to stop and change or you’re never going to progress.” And I still remember what he told me. He said, “Russell, I can’t. I’ve spent so much time and energy on this product, I can’t walk away from it now.” That was the last conversation I had with him. It’s probably been 7 or 8 years now and I don’t know…..I know he’s not in the business, or I would know.

So anyway, that’s what I wanted to kind of give you feedback. I know it’s not pretty and it’s not nice, but some of you guys need to hear. And if you have figured that out, you do have a business that is profitably generating customers consistently, you’ve figured out your selling system, now it’s time to start scaling it. As soon as you figure those pieces out, you should be able to grow fast. Like Clickfunnels, as soon as we figured it out, boom this is the webinar, this is the pitch, we went to a million dollars quick and then to ten quick. As soon as you figure those pieces out it should be scaleable. It should be really quick and fast and easy. Well, easy from the sales standpoint. Then all the sudden it transitions to the new headaches that show up when you pass a million dollars in sales, but that’s what that book’s for. So go read Ready Fire, Aim, and read chapter two when you’re there. But don’t read ahead. You don’t need that. Just figure out, just focus on going from 0 to a million, that should be where most of our minds are at right now. When you cross that barrier, reopen the book, read chapter two and figure out the next step.

So that’s what I got for you guys today. I’m at the office, I gotta do some work. I will talk to you all again soon. Bye everybody.

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The real reason why I’m documenting all of this cool stuff.

On today’s episode Russell talks about why Snapchat is valuable because you can see behind the scenes of how much stuff he is able to get done in a day and why that should be a motivator for you. He also talks briefly about Funnel Graffiti, which is coming soon.

Here are some fun things to listen for in this episode:

• The difference between Russell’s Snapchats and the Marketing In Your Car podcast and why each is valuable.
• Why being efficient with your time is necessary if you want to be able to get lots of things done.
• And why watching Russell’s Snapchats will help motivate you to cram more things into your day and be able to get it all done.

So listen below to find out how you can use your time more efficiently.

---Transcript---

Hey everybody, this is Russell Brunson and welcome to Marketing In Your Car. Alright everybody, I hope you are having a sweet day. I just got up and I’m heading to go film with Mike Dillard. How cool is that? So Mike is launching a new membership site in the marketing world and he wanted somebody to come teach on funnels. So guess who he asked? Anyway, I’m excited. Mike’s a good friend and it’s going to be kind of cool, to have him out here and film. So I’m racing over there now, I’m a little late, not going to lie. I’m right on the line, I could be there on time, or I could be there….definitely not early, but I could be on time. So that is the plan.

Anyway, it’s been a little while since I talked to you guys. It’s been crazy over here and I’m having so much fun. I just wanted to reconnect with all of you guys and say hi, first off. More importantly what I wanted to do was….it’s been interesting, for a lot of you guys, hopefully you know. You’ve been watching the new Snapchat stuff I’ve been doing. It’s been fun, I’ve been documenting everything we’re doing on Snapchat, which is interesting. I always look at Marketing In Your car as me documenting things, but it was like every 2 or 3 days I’d get on and share stuff, but it’s more like, “Hey in the last little bit, here’s some things I’m noticing.” So it’s like taking multiple days and like, “Okay, here’s the number one lesson from that chunk of time.” Whereas Snapchat is more like I’m documenting every cool thing that’s happening. I’m talking about it either before or after so that day by day people can see what’s happening. It’s been fun.

Two days ago, we were filming this crazy shoot. So we’re up at 3 something in the morning. We went to downtown Boise and we rented this, there’s this place called Free Galley, it’s this big graffiti wall. It’s this graffiti place in downtown Boise. So we rented this big section of the wall and we came in 3 in the morning and painted over it, and then Rob came and painted this amazing mural. Clickfunnels and funnels and all sorts of stuff. So we did that all morning long and then at night we came back at 11 or 12 in the night and filmed this whole thing for……anyway, so we’re making this new offer. The offer is called Funnel Graffiti and it’s free plus shipping offer. And I could be like, “Oh, here’s Funnel Graffiti, it’s free plus shipping.” But I’m trying to again, this whole business it doesn’t matter what market you’re in, it’s all about pattern interrupts, right? So for my job and your job honestly, is less about how we sell things, but more about how we’re interrupting people’s patterns.

In fact, Vince Palko, if you guys know Vince, he owns Adtunes.com. He’s the dude that invented the hand sketched out video. And he told me one time that he told this guy, “We’re not in the hand sketched doodle business, we’re in the pattern interrupt business. We’re always pushing the envelope to figure out new ways to interrupt people’s patterns to get their attention.” And I think that’s so true in all of our businesses. That’s it. So that’s why I’m always bugging people, “I need a template to get more, to sell my product.” And I’m like, ”Okay, I can gi9ve you a structure, but it still comes down to you being creative and figuring out ways to grab people’s attention.” Attention is the scarcest resource nowadays. We’ve got to crazy to grab people’s attention. I’m doing a free plus shipping offer and we spent two days to create the thing, probably spent too much money to create this amazing thing so that we could get people to buy something that’s free from us. Why would you do that Russell? Because it’s all about attention and then building a brand and building a cult following and getting people excited and engaged in what you’re doing, right?

So you’ll see it when it comes out. It’s a big production we did to give away a free thing. But I’m trying to break people’s patterns and create something new and exciting and cool and make it fun for people to buy. A lot of people, I can’t tell you how many times people message me, “Hey I’m only getting 10% show up rate on my webinar, what do I need to do?” and I’m like, “Dude, you just need to be more interesting. If only 10% of people are showing up, it means they don’t care what you’re talking about. How can you infuse excitement and energy and passion and all these things to get people to want to actually schedule your webinar and make sure they show up?” I can give you little tactics and techniques and tricks to increase show up rate, but when all is said and done it comes down to you and you being exciting enough that they’re going to be inspired enough to not just register and hope the replay comes through and hopefully they’ll catch it, but to, I can’t freaking miss this, this is a big, big deal. And it comes down to you being passionate and sharing. I can’t stress that enough.

So it’s been fun on this Snapchat journey. It’s funny, every day at the end of the day, I take, usually it’s about 3 to 5 minutes worth of Snapchats and we render them out as a video and post them on Youtube, so if you missed any of them you can go to our Youtube channel and see them. I think it’s just youtube.com/funnelhackertv and then click on the playlist button and you can see all the behind the scenes Snapchat stuff. But it’s behind the scenes of all the stuff we’re doing. But the biggest thing I keep getting from all the people watching these is just like, “Holy crap, Russell. You do a lot of things throughout the day.” And I’m always like, “I guess I do. But I’m working the same amount of hours as you guys. We all are given from God the same amount of hours in every day. There’s 24 of them. And I tried to use them really efficiently, but I’m still sleeping for 8 of them, I’m hanging out with my wife and kids for 8 of them. So I got 8 hours to try to go and take over the world. The same hours we all have. We’re all competing with the same time resources.” And people are like, “I don’t have time.” Seriously? It’s been fun showing behind the scenes because people are like, “Holy crap. In one day you guys…” we had one day the other day when during that day I think we launched two funnels in two different businesses. We got a sample product in for our supplement. We did a coaching call. We did, I did 30 minutes of Voxer with our 25K group. All these things jammed into the same 8 hour day, but I’m just spending all 8 hours working. I’m not….I don’t know what people do all day long. I’m not goofing off. I’m getting stuff done every minute of those days and that’s the only big difference.

So I like the Snapchat stuff because it’s showing people boom, boom, here’s how I’m jamming everything in and what we’re doing and how I’m shifting focus and where we’re focusing energy. So anyway, I hope that if you’re not following me on Snapchat that you do just so you can start seeing behind the scenes and you’ll get a lot of the Marketing In Your Car…… Marketing In Your Car is nice because I can go deeper on a topic. I’ve got 10 seconds on Snapchat. But on Snapchat you are able to see behind the scenes on what worked and pressing into a day. And I think, if nothing else, I think that’s a value for everyone to see. Just because I honestly think, and I don’t want to be harsh or mean or whatever, but when I’m working close with people and they’re not having success, the biggest thing is they’re not getting much out of their days. We’ve had some people who have been working on the Perfect Webinar for 8, 9, 10 months and haven’t launched yet. Are you kidding me? What are you doing all day? I gave you the script, I gave you the PowerPoint. You have it all, all you have to do is fill in your stories, it’s really……it really should not be that…..I think that you’re dinking around all day. I don’t know what it is. We just need to get more out of the day. You need to wake up and grab today by the head and just….For us, I think we’re freaking throwing it around because we own it. It’s not the other way around. I don’t know, I think it’s when we start shifting our mindset and our thoughts from “Oh I should do this today.” No, I freaking must do this today. I don’t get to go home and sleep or watch TV or go to lunch unless this crap is done. It’s shifting our mindset to that and then just getting it done.

And I understand that there’s things that come up, but I promise you guys, there’s not many people in the world that have more distractions than me. I’ve got a beautiful wife, I’ve got 5 kids, I’ve got a company with 40 or 50 employees, all of whom are not just boring employees. Everyone on our team is highly passionate and with passion and excitement comes like needs. And I am very needy. All of us are. I feel like the higher level you get the more you need reinforcement of your skills. I’ve got people on our teams that take time. I’ve got multiple business, we’ve got funnels creating, there’s a lot happening. It’s just……So I understand people who are like, “I don’t have time. There’s too many things pulling….” I understand that more than most people understand. The difference is just…..I don’t know. I don’t know.

So my biggest message for today is first off, go either follow me on Snapchat, or if Snapchat’s too teenaged, high school embarrassing for you, which I understand, then go to Youtube and watch the replay of some of them. Just watch the day what we’re compressing into a day and I think most people will see, we honestly, there’s more stuff happening in a day in my world, than most people get done in a week or a year, or excuse me, a week or a month sometimes. So it’s learning, how do I compress time? How do I speed things up? How do I become more efficient so I can get more done during the day? Because I’m not a rocket scientist you guys. I am not a smart person. I sucked at school. I barely graduated, it was hard. Going through college and school, those things are way harder than “Hey, let’s set a structure for our day. Hey let’s set some really big goals. Let’s not just goof off on Facebook all day. Let’s freaking do things and think through them.” If you’re not like, why do we need to do this? And if it makes sense then run with it. If it doesn’t then delete it, ignore it. Pull it out of your strategy. And only do things that are serving and growing your core strategy, your core focus. I think if you shift your focus to that, man, you’ll be amazed what you can get done during an average day.

So anyway, I don’t mean to say that to try to put myself on pedestal at all. I am hoping to use this as a tool to motivate you guys and show you what is actually possible. Because again, you’ve got the same 8 hours I do, I’m not working…..well some days I am, like one day we worked crazy hours. But for the most part, I’m working 9 to 5. I’m working the same hours that everybody else is working. I’m just squeezing a little more juice out of the day. And I hope watching the day by day Snapchat will show you how to squeeze more juice out of it as well. And that’s it you guys. I am almost to our filming location to go hang out with Dillard. Hopefully we’ll create some magic. If you want to see what we’re doing behind the scenes go check out Snapchat. That’s where I’m at and we are making some magic. All right guys, appreciate you all and I’ll talk to you soon.

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Carpe Diem… seize the day!

In this episode Russell talks about driving home from a family vacation and thinking about how the window of life is a short one and how we need to seize the day by creating. He also talks about his favorite part of Dead Poets Society and why it is important.

Here are some interesting things to listen for in today’s episode:

• Why Russell thinks it is so important to look at life as a short window of time that we have to create something of impact.
• Why Russell believes that despite being born under different circumstances we all have shockingly similar trials.
• And why creating things that will help others is the secret to happiness.

So listen below to hear what Russell believes about our short time on Earth and why it is important.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Alright, alright, I know what you’re probably thinking, “Russell have you forgot about us over here in Marketing In Your Car Land?” and the answer is no. I’ve been going crazy on Snapchat, as some of you guys know. If you haven’t started playing in Snapchat, come hang out with us. If you go to Snapfunnels.com there’s some free coaching showing you how it works and how you can add me on Snapchat, but we’re having tons of fun. I’ve been documenting behind the scenes of all the crazy crap of what we’re doing every single day. So if you haven’t been watching, you should come over there too.

But the one thing that I don’t like about Snapchat, is I got 10 seconds at a time, and I feel like if I spend more than 2 or 3-10 seconds in a row talking about a concept it gets really boring. So if I ever want to go deep, this is where I come to go deep with you guys. Because I know you can handle it, I know you appreciate it, so that’s the game plan.

We just got back from a week long family vacation and the week prior to that we had 50+ staying at my house for another family reunion, so it’s been two weeks of family and not a lot of chance to work. So I’m heading into the office right now and I’m really, really excited. But I wanted to talk to you guys about was a thought I had as I was driving home from Bear Lake, which is on the Utah/Idaho border, back here to Boise. So it’s probably, I don’t know, if you’re driving by yourself maybe 5 hours, if you got kids that got to go to the bathroom every 15 minutes it’s 8 hours. I don’t know. Somewhere between 5 and 8 hours to get home. And our kids actually did really, really good this time. But as we were driving, you have a lot of time with your thoughts. My wife and I talk for the majority of the time, but after 8 hours or whatever, sometimes you run out of conversation. So I was just sitting there thinking and what I starting thinking about was kind of cool. I was thinking about how many people have ever lived on this earth. And it’s a lot, right. I’ve read different people with different opinions. I think right now if you look at how many people are on the earth, I think it’s close to 7 billion. So that’s a lot of people, right.

But if you think about all the people who have lived since the beginning of time. Since Adam and Eve first set  foot upon this planet. I think the number estimates I read were in the 80 or 90 billion people. That’s a lot of people. 80 or 90 billion people have graced this planet, since the beginning of time, and everyone kind of had a shot. We all come on this earth and it’s interesting, it’s almost like, I’ve been thinking about it recently, it’s almost like, not a mousetrap, but something like that. We enter this game, we enter this thing and I believe, maybe I’m wrong, but I believe that we have a Heavenly Father who loves us, who brought us here and placed us here on this earth, and I think that everybody was given different challenges. Now by different I don’t mean bigger or smaller, in fact I believe that when this whole earth life is over we have a chance to look back, I think that we will all be shocked at how similar our trials were in severity. I just think that, again I believe there’s a grand architect to this world, to this life. So I believe that nobody….from the outside it will look like this person was born with a silver spoon in their mouth, or this person lives in Kenya and has a horrible life, everyone’s got different things. But I think that we all entered the game and each of us are given different trials and things and I think that we’ll be shocked when all is said and done at how similar everybody’s trials were in severity.

And again, sometimes you may think, oh this guy’s rich, so he doesn’t have any issues. But I guarantee that person who has a lot of money is dealing with all sorts of other issues and people that have no money are perfectly fine with other things. I think that it’s going to be shockingly similar if and when we have a chance to all look back on it. So there’s kind of my belief pattern. So through that lens I was looking at this, 90 billion people come to this earth and when we come here we each get different tools. We’re all born the same. We all come out of the womb and we’re butt naked, we’re crying and we’re all identical, but obviously we’re in different situations. Different parents, different situations, different lifestyles, different religions, different parts of the world. So everything is different, but we all come into this world and we’re given initially, a set of tools. And then we have this little window of time to see what we’re going to do with and the windows not very big, it’s really small. Think about the 90 billion people. All of them who are now dead came to this earth like, “Oh the world’s in front of me.” And then they’re dead, they’re gone. They don’t even exist anymore. The only people that exist are the 7 billion or so that are still here today.

And every day there are probably hundreds and hundreds and hundreds of people that disappear, their window ended. My window might end today, it could literally end in the middle of this podcast, for all we know, we don’t know. We had a guy on our team just a week or so ago, who was driving home, a young guy and had an aneurism while he was driving and wrecked the car and died. Boom, gone. The window was closed. We all have this little short window, and I was thinking while I was driving home. I’m in the middle of that window. I am right now, in the middle of that experience. It’s my turn. This is my experience. And 70 or 80 or 90 billion people have already gone through that and it’s come and gone and it’s over for them. And I started thinking about that movie, Dead Poets Society, I remember that movie was super slow and boring, but there was one scene in there and I just loved it.

It’s when the new kids came in, Robin Williams is their teacher, and he takes them into the hallway and he shows them the picture on the wall and it’s black and white and it’s all these people. He said, “look in their eyes. Do you see that in their eyes? That’s hopes and dreams and desires and passions and things that they want to do and things that they want to accomplish change the world. And you see it in their eyes.” I can’t remember the words, but its like, “These guys are dust now. They’re dead, they’re gone. Their shot, their window is over.” And then he’s like, “They’re worm food now.” Or something like that, “But if you listen carefully you can hear them say something.” And then he says, “Now listen closely.” And they all lean in and then Robin Williams in his voice goes, “Carpe diem. Carpe diem. Seize the day.” And that was the message from this group of people who have died, calling from the dust saying, “Look, this is your shot, this is your window. You’re in the middle of it right now.”

So you can go watch TV or go and slack off or whatever or you can seize the day. You can take this life and this opportunity, this window that we have and do something with it. And I was just thinking about that, I’m like how cool it is, I’m driving home and I’m in the middle of it right now. It’s going to be gone soon. Could be gone tomorrow, could be gone a year from now. I don’t know when. It could be gone 100 years from now, but I was saying on my best guest-imates, you know right now, I’m 30…..I don’t even know how old I am, 30 something, 36. So let’s just say I live to be close to 100, I’m a third of the way through this life. And the last third you are pretty much just hanging out. I assume, I don’t know, maybe not. I’m in the middle of it, this is it. So I was thinking. What do we want to do with this time? I feel like I have these hands, I’m looking at my hands right now, and hopefully you guys are as well. I’m looking at my hands and these hands that we have, these are tools of creation. We can create anything we want. You can literally create life, we can create families. My wife and I created 5 little amazing kids. I’ve created a business, I’ve created, you know I look at my yard, the things we do in our yard. We’re creatures who need to create. That’s what one of our instincts that God gives us is, we’re given these hands and this thing to create.

So I was thinking what am I creating right now? What am I creating that’s not just for me? It’s always like, I want to be happy. That’s important, but a lot of times we can be happy at the expense of other people, right. It happens all the time, it’s a sad thing and it’s a selfish thing. So it’s not how can I be happy? But it’s how can I create stuff that makes other people happy? And by doing that I’ll become happier, it’s just how the laws of nature or whatever you want to call them, how they work. And I started thinking; we’re in this time where we get to create.

So my question for you is what do you want to create? You’re in the same spot I am. And maybe I’m a year or two ahead of you or maybe I’m a year or two behind you, I don’t know, but you’re here on earth and you’ve got hands and you’ve got a mind, you’ve got the same opportunities, the same ideas, you’re exposed to the same things I am every single day. I’m trying to create my own world, and I’m trying to create things for other people, and I’m trying to create something  that makes this world a better spot when I leave and I hope you are too. I hope you’re thinking through that. What is it you want to create?  Because everything’s kind of make believe. I’m going to the office today, and I can sit down and think, what do I want to create? And I can create whatever I want. Maybe people will like it, maybe they won’t. I hope people will like the stuff but a lot of times they won’t. But that’s our opportunity and I think when you look at it from that lens, “We’re here on earth. A loving heavenly father put us here. He’s giving us all trials and challenges that are all different, but in severity they’re probably all the same or very close.”

And you’re somewhere in this journey and you could be a third of the way through it. You could be half way, you could be three fourths, but regardless, we’re all going to go in today, we’re all going to look at similar computers; we have the same assets and resources at our fingertips. You’ve got Facebook, You’ve got Google, I’ve got the same things. And we’re going to try to create stuff that helps serve other people. And I hope you take advantage of that. Because as I was driving home the other day, I was just so excited for that opportunity that I have and grateful for it. And I just wanted to kind of share that with you guys today because I thought it was important and I think it matters.

It was funny because I got home that night and I tried to Snapchat that in 10 seconds, and I shared it really quickly and took me probably 40 seconds to do it, and now we’re at 10 minutes in. I feel like I need at least 10 minutes to explain that and hopefully get that message through to you. Anyway, with that said, I want you thinking about that, thinking about two things. Number one is that now is the time to create. You are in a spot in your life where you have this window where you have the ability to create things for other people that will change their life in a little way and by doing that you will have left an impact on the world and that is where I think the true happiness you will feel comes from. Not from you making yourself feel good, but from you helping other people and that in return will make you feel true joy. And that’s what’s so cool.

So there you go you guys. It is time to create. Carpe diem, seize the day. Don’t wait any longer. Turn off the TV, get off of your butt. Quit goofing around, let’s create something that helps somebody else and if you do that you’ll be rewarded. Zig Ziglar used to say, you can get anything you want in this life, as long as you help other people get what they want.” And I believe that is extremely true. Now is the time you guys. Carpe diem, seize the day. Alright, I am out of here. I’ll talk to you all tomorrow. Bye everybody.

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Let me walk you behind the scenes of the Biohacking Secrets sales funnel’s numbers.

On today’s episode Russell walks you through the math of internet marketing and how you can test a products profitability. He uses the recent launch of the Biohacking Secrets funnel as an example.

Here are some interesting things to listen for in this episode:

• Why Russell’s favorite part of the launch process is the same part that most people stress out over.
• How to figure out your cost to acquire a customer, and your average cart value and how to use those numbers to figure out if you are profitable.
• And some tweaks you can make to lower your cost per customer and therefore increase your average cart value.

So listen below to find out how Russell tweaks things to make sure his products are always at break even.

---Transcript---

What’s up everybody? Good morning, I hope I woke you up. Welcome to Marketing in Your Car. Alright everybody, I hope things are going amazing for you all today. I just wanted to jump on today, headed into the office, I’m just about to…I’m so bad at preparing. I have a webinar in 40 minutes for the network marketing group we’re taking through Clickfunnels. So I gotta get in and get that all prepped, and then I’m doing a webinar for Clickfunnels today. And we got some Jiu Jitsu practice tonight. And talking to Robert Kiyosaki’s people today. So a lot of stuff, I’m excited.

But what I wanted to talk to you guys about today, is something even more important. It’s one of those things that’s my favorite part in the funnel building process. It’s the part that stresses most people out. So typically we create a funnel, we do our best foot forward, and then we launch it to the world and wait to see what happens. And this is where most my Inner Circle people freak out. Like, “Oh Russell my funnel didn’t work. This is a scam.” No just kidding. They don’t say that. A lot of people probably think of the Clickfunnels community or whatever, they launch something that doesn’t make money over night. And they’re like, “Oh this funnel thing doesn’t work.” So it’s always kind of funny.

So I want to walk you through what’s been happening with the Biohacking Secrets funnel. Because we’re going through that phase right now. We officially started launching it actually about a week ago. I think John’s spending about a hundred dollars a day just driving ads and seeing where things take out. So this is the thing normal people, they drive ads for like….they do one of two things. One they drive ads for a day and they’re like, “Oh, it didn’t work.” And they freak out and they want to shut it down. Or number two, they drive ads for like 2 months and it doesn’t work and then they come back, “I spent 20 grand and I didn’t make any money.” I’m like, “Dude, why did you not stop?”

So this is how we do it. We drive some ads, 100 bucks a day or so for about a week, just to see. So we’re spending $500-$1000 to kind of get some initial data and see what’s happening. So from that, yesterday we had a call with Anthony, he had looked over the numbers. The numbers were basically this; we were spending on average about $20 on Facebook ads, giveaway a free book. Some sources were cheaper, some were more expensive, but as a whole about $20 per book. That was the average. And then our average cart value, so that’s the first metric, which is the key. It’s the cost to acquire a customer. So if you’ve ever watched Shark Tank they always say, “So what’s your cost to acquire a customer?” And none of the entrepreneurs ever know, because the entrepreneurs are typically idiots. They don’t pay attention. “The first number you have to know in your business is ‘what is your cost to acquire a customer.” So I get a baseline cost to acquire a customer from that initial first week test.  So boom, that’s my trick number one that I need to know.

Then metric number two that I need to know, what is my average cart value? So from every person that buys a front end product, what’s the average, how much money do they spend? So all you do is take all the money you’ve collected from this campaign, divide it by the number of front end sales you have and that gives you your average cart value. Are you guys impressed? I’m like a mathematician over here. Says Russell, who barely passed math in high school and college. That give’s your average cart value. So our average cart value is $17. Alright so, wherein lies the issue my friends, if you’re paying attention. We’re spending $20 to acquire a customer that’s worth at point of sale $17. Now obviously, long term customer value, lifetime customer, all that type of crap is good to know. Yeah, we may have lost $3 on every book we sold, but you know, people are always leaning on long term customer value, the lifetime value of a customer. The LTV, and those things are good to know, but for me when I’m building a funnel I don’t care about LTV because I want to funnel it so that it at least breaks even up front, otherwise it’s not worth running for me. And that should be kind of the case for you as well. Yeah, lifetime value is cool, but don’t make that a metric you drive your business on right now. Because it’s just stupid, otherwise you’re just gambling, hoping that next year you’ll make more money. Which you will, but I want to be break even at point of sale, otherwise it’s not worth it.

Alright so right now, we’re not at break even. We’re losing $3, plus we also had the book printing, plus shipping, so another probably $10 on printing and shipping. So we’re actually negative $13 on every book we sell right now. So we’re not at break even. This is when we’re all like, “Ahh, this sucks. I spent all this time and effort. I quit.” But instead you look at it and say, “Okay, let’s look at all the pieces.” There’s only 3 core drivers in this thing, maybe 4. So the first one is the ad cost, right now most of our sources, we were spending, like I said on average $20 to acquire a book customer. Usually from static Facebook ads. One thing I’ve been doing in my business that’s been working really good right now is Facebook Live. So I said, “Hey Anthony, do a Facebook Live that we can then drive traffic to the book through Facebook Live.” So he did that and low and behold, first test was amazing. He dropped from $20 to acquire a customer down to the ads coming through Facebook Live, were $6. Huge, huge, huge difference. So we told Anthony, “Every single day now you are going to do a Facebook Live.” And all of them are pushing to the book offer, and when they’re done we’re going to put $5-$10 in advertising behind it and the ones that take off, we’ll then ramp up advertising and the ones that don’t we won’t.So that’s the thing about Facebook Live. Some videos hit and some don’t. So the key is doing one a day and put $10 behind each one, and the ones that get some traction and dump as much money as you can behind them. So that’s number one. So that’s lowering the cost to acquire a customer.

Our number two metric was conversion rates on the landing page. Our conversion rates weren’t bad, I was pretty happy with them so I wasn’t stressing about that. But the order form bump conversion rates were lower than I wanted. Right now we’re at 11%, we’re taking the order form bump. So I looked at it and I think the copy and stuff I had was confusing, so what we did was simplify the copy, simplify the message and made that easier. So I don’t know what the conversion on that yet, will be. We’re going to run this for another week. But my goal is to get that from 11% to about 20%. If we get that to 20% that alone will get us to a break even funnel. Especially considering the cost to acquire is dropping due to Facebook Live. So that’s a big thing.

Then the second metric was our upsell rate. Our upsell rate sucked. It was real bad.So I looked at that and said, Okay, right now the upsell was selling for $197 and it’s a weight loss, biohacking weight loss course. Okay, the conversions are horrible. What do we need to do? Well, I think the pitch was wrong. So I just re-recording a pitch myself and threw it in there on behalf of Anthony, we plug in some b-roll of Anthony and me, and we had took an outro from him. So we had to tweak the pitch which is much better. So that’s number one, and then changed the pricing strategy from $197 up front, to basically made it where it’s a free trial. You just say yes, and they’ll just get it all right now, and then 7 days later you get billed $97. Or you can save $20 and get it for $77. So we changed the upsell pricing strategy to that as opposed to the straight $197. And it’s funny because I think Anthony was worried. “Man, if we drop the price, are we going to make so much money.” And I was basically like, “Think about it this way. At $197, if we’re getting 1% conversion rate, 1 out of 100 are buying it, it’s only adding $2 to your average cart value if you get a 1% conversion rate. When it’s $97 we get a 10% conversion rate, meaning 1 out 10 people are buying it, it means…”Let’s see what’s the math on that. That means we’re making….At $100 we’re making $10, so that increases our average cart value by $10 per person. “If we drop the price in half we get a conversion of 10% that changes the whole metric. That adds $10 average cart value on every single person.” I think the math’s right. I might be wrong. Good chance I’m wrong. But conceptually I hope that makes sense.

So we made those little tweaks and now we’re doing the next tests. So we’ll test this next week and we’ll look at the numbers again at the end of that and see where we’re at. And hopefully between lowering cost to acquire, increasing the order form bump take rates and increasing the upsell take rates, we will be at break even or profitable. And the second we’re at break even or profitable, now we’ve got something that we can grow and we can scale and we can have a lot of fun with. So there you go. That is the magic of internet marketing math. I hope you guys enjoyed that. Have some fun with that with your next funnels and we’ll talk to you guys all again soon.

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How showing us consume our own products is driving revenue.

On today’s episode Russell talks about how doing Funnel Fridays has helped show people how to consume Funnel Scripts and has ended up helping tremendously with sales. He also tells a funny story about a product launch with an unexpected problem.

Here are some cool things to listen for in this episode:

• How Funnel Fridays have helped sell Funnel Scripts.
• Why it’s important for your customers to become engaged with your company.
• And find out the details of a funny story involving Anik Singal and a product launch.

So listen below to find out why you should be watching Funnel Fridays and why you should be doing something similar with your own business.

---Transcript---

Hey everyone, this is Russell. I hope you guys are doing amazing. Welcome to Marketing In Your Car. Alright my friends, I’m on the way to the office for a quick one hour session. It was 4th of July yesterday, we had an amazing time blowing up more fireworks than most people should probably ever buy. Someone told me that that’s the closest thing to lighting money on fire, but I tell you what, it was worth it. We had a great time, we survived. All of my 50+ family members, almost all of them left now. There’s a moment when things just slowed down, so I’m heading to the office to bust out a quick few projects real quick. Then I’m back to playing with the fam.

But as I was heading out I wanted to share with you guys something that’s really, really cool. Amazingly cool. Something that I think all of you guys should, really should be doing in your business. It was something we kind of stumbled upon. Let me tell you the back story. So here’s the epiphany bridge for those that pay attention. I always talk about my webinar model, where it’s like, Monday, Tuesday, Wednesday, Thursday promote the webinar. Thursday do the webinar. Friday, Saturday, Sunday follow up and keep that process, right? What about all the unconverted leads, people that don’t buy, what should you do with them? So that’s kind of what this concept stems from. People didn’t buy the webinar for whatever reason. Sometimes they come around and buy later and things like that. But how do we get them so that they’re buying all the time?

So that was kind of the initial question and I heard John Lee Dumas talk about how he does these webinars on Friday, he just talks all day Friday. Talks for 2 or 3 hours and just pitches all those unconverted leads on this thing and makes a hundred grand every single time. And I was like, or you know, I don’t know. Maybe it was 50 grand or 10 grand. I don’t know, but that’s what he was doing every Friday for a while and I was like, that’s kind of cool. So we bought the domain funnelfridays.com and got a sweet logo made and I was like, “Every Friday I’m going to do some Funnel Friday thing.” And that was kind of the idea and then it sat there for like 8 months. Logo design and everything, it just didn’t do anything.

And then one day Jim Edwards called me on the phone and was like, “Hey we sold a lot of Funnel Scripts, we should keep selling Funnel Scripts, because right now nobody’s buying it. What’s the best way to sell more?” and I was like, I don’t know and we were kind of trying to think through things. And then I was like, “We’re thinking about doing this thing Funnel Friday where I was just going to build funnels and let people watch me. Do you want to be on that show and then you can do the script part of it and just I don’t know? It’d be kind of fun.” And he’s like, “Yes, let’s do this. Let’s set a date.” Which was a good thing we did, because the day was like 6 weeks later, but we put it on a Friday. We were like, “We’re going to do this Friday Funnels.” Yeah Friday Funnels. I get the domain messed up. Anyway, 6 weeks later, finally I show up that day and it’s like the day before and it’s like, “Oh crap, we’re doing this tomorrow.” “What should we do.” I’m like, “Let’s build a funnel. I’m going to build it in Clickfunnels, you’ll write the script in Funnel Scripts, you’ll give it to me and we’ll plug it all in, and we’ll show people us building a funnel.” And he’s like, “How long is it going to be?” And I was like, “I don’t know. It’d probably be cool if we made it like we had some kind of limits on it. So it wasn’t just Russell building a funnel for 3 hours, because as cool as that would be for me and the two people that would like to watch me build funnels for 3 hours a day.

Oh man, I think I just got walkie-talkie’d by the construction lady with the sign. Hope there’s not a cop on the back end of that. Anyway, sorry. There’s construction, I’m just driving too fast through it.

So anyway, I was like, “I think it’d be better if we had constraints, because constraints make things interesting.” When there’s no constraints on it and you’re just doing something, it’s not as interesting. So I was like, “Let’s do a 30 minute timer and let’s try to build a funnel. So that was kind of the concept. So we went the first time and we started building a funnel and I did it in 30 minutes. Anyway, I got one of the 6 pages in the funnel done and it was really, really hard. The next week we did another one and I got a little bit closer. And the third week, I think we’ve done…….I can’t remember if it’s 3 or 4 weeks now. I think we’re on 4, I think this is our 4th week. We’ve had people send packages of what they want us to build. And we’ve done Facebook Live ahead of time and opening up packages and letting people vote on which product they wanted to see on Funnel Fridays. Just a whole bunch of fun things around that concept and every Friday we’re like, “Hey we’re building a funnel, come hang out with us live.” And people would show up, and it’s pretty cool.

Now a couple of little tweaks. W’re doing ours on Google Hangouts. If you go to the page you’ll see it there and all the back shows are there as well. So it’s happening on Google Hangout, and we drive our email list to promote to that. So there’s traffic coming from that. And now that we’re kind of building our YouTube subscribers, there’s a little traffic coming from that. And the other things is Facebook Live and Periscope. For some reason, I don’t know why, but I’m grateful for it. Facebook Live is amazing right now. I did a Facebook Live yesterday and within 24 hours we had over a million people reached, it’s crazy. I think that they’re really rewarding people right now, because they want people on Facebook Live because they are trying to beat out Periscope and the other ones.

Anyway, there’s a little hint. Strike while the iron’s hot, because that window won’t be there forever. I remember with Google Hangouts for a while it was the same thing. You do a Google Hangout on any topic and you’d be ranked on page one of Google the next day. So that window, that ship kind of sailed and disappeared, but that’s how they were trying to get people to do hangouts back then. Same thing, they’re trying to do with Facebook Live. So they promote things. So what we do is, I’m doing it live on Google Hangouts, then Steven on my team, he’s got Periscope and Facebook Live recording on my phone, so he’s recording behind the scenes of us doing it. So we’re recording that, a piece of it.

What’s crazy is that Facebook Live version goes crazy viral. Part of it’s because we’re on for about an hour. 30 minutes of me building, but there’s build up time and post time and talking and having fun and banter. So it’s about an hour. So because of that there’s so much interaction that happens during that hour that Facebook boosts it high. Anyway, it’s crazy. So we do it, basically, Google Hangouts is showing us using the product, Facebook Live and Periscope show behind the scenes of us doing it. And we kind of promote all those things like crazy. And when all is said and done, after Friday’s show is done, we’re getting half a million + people to see it on Friday, between the reach and emails and everything like that. It’s just crazy.

So we’ve done it for 4 weeks now. Is that what I said? 4 weeks, 1,2,3,4. And I have no idea if it’s sales were good or bad. We’re doing it because it’s fun and hopefully people will like it. Luckily every single week it’s been more people showing up. So there’s some cool stuff there. But after Friday’s last show, Jim was like, because Jim and I are partners on Funnel Scripts, so he gets half the money on everything it makes. And he was just, he said something like, “Man, I’m glad I hitched myself to you and to the Clickfunnels bandwagon.” Or whatever. And I was like, “Oh yeah. How are sales doing? I haven’t even looked yet.” And he said something like, “Mama’s really happy.” And I was like, “Really? How are we doing? I have no idea. We haven’t promoted it, been in a webinar. There’s an auto webinar page there and we talk about it during these shows.” So I went back to look at the stats, and that product alone had sold over $117,000 worth in the last 30 days. Primarily, I mean we drive a little bit of Facebook ads and stuff, but primarily from this live show. And it’s crazy. I don’t even know how much Clickfunnels sells, or Funnel University or the things we talk about, but that one specific, $117,000 came from us not selling, just consuming the product and showing people how we consume the product. Is that crazy?

So my big moral, I hope you guys are seeing this trend in the back side of my marketing, because we’re doing it a lot. We’re trying to show behind the scenes of everything. As you know we’re doing a reality show, filming behind the scenes of behind the scenes. The more I’m trying to get people engaged in the process of what we do and not just the end product of what we do, but engaging people in the process, the better it’s been. How do we let them experience us consuming our products? Because we’re the hyper users so far. I’m consuming this product and I’m obsessed with it and I’m showing you how excited I am. And I’m actually consuming it on a regular basis and they get to peer through the screen, look over my shoulder and watch that process. It gets them wanting to consume, it gets them wanting to use it. So instead, for us not selling anything, just showing people how we consume our own products, that one product alone $117,000. My guess between Clickfunnels and some other stuff we’re probably a quarter of a million dollars or more and we haven’t sold anything yet. We’re just showing us consume things.

So I want all you guys thinking about that. What is it in your business that you do? Most of your customers probably see the end result. The product that you are handing them or the software tool your handing them or whatever. They don’t get to see the process. So how can you show them the process? How can you use something like a weekly show where you consume your products and show you actually using them? Anyway, it’s doing some amazing things for us and that’s why I’m excited. I wanted to share that with you guys. So if you want to see the process we’re doing, go to funnelfridays.com to kind of watch the process and be engaged with it. But then feel free to model it, funnel hack it, whatever you want to call it in your own market because it’s working like crazy. Bring them in behind the scenes you guys.

I started saying this a couple of months ago and I’m going to keep saying it, the more we open up the back end of what we’re doing, the more people will become engaged in the process. At the mastermind meeting I mentioned that this whole concept. We’re talking about building our culture and how do we open things up and I talked about how when your customers are experiencing, are part of the process of your creations or the things you are making, the big takeaway is that now it’s not like, “Oh this is Russell’s company.” They look at it differently like, “This is our company. This is part of what we are. This is our movement.” It’s making them engaged.

I remember thinking about this. This is probably 8 or 9 years ago. One of my buddies, Anik Singal and I had both, I hope he hears this it’ll be kind of funny, had an idea for a product and both of us, we called ours Affiliate Inferno and he called his Affiliate Manager something, and both of them are the same concept like, how to build an affiliate program to drive traffic. The greatest way to drive traffic in the world is building an affiliate program. So we both had this idea and I think we both knew we were going to create something but we didn’t know when, and I remember, Stu McClarin was my partner on the project and we had had a call that day. Me and Stu picked a day. We’re going to do our pre-launch here and our launch here and had everything mapped out. And that same day Anik Singal called me and was like, “Hey man, I’m launching my thing, here’s my day and my thing.” And it was the exact same day as mine. I was like, “Oh dude, we honestly have the exact same dates for the exact same product and we’re competing for the same affiliates.” I was like, “I don’t know what to do. I can’t move mine. It’s in process.” He’s like, “I can’t move mine either.” And I’m like, “Well, this sucks.”  I was like, “Alright, well good luck.” And he’s like, “Good luck to you too.”

And we were both competing for primarily similar products, but going after the same partners to help us promote it. So I didn’t know what to do I was just like, this is going to suck. So what I did, I called a couple of my friends up. I didn’t get…..it’d be fun to actually look back in the books now and see how much our launch did vs Anik’s and just see who ended up getting more or less. I mean, I don’t know. He had a lot of people on his side,  I had a lot of people on my side. Everyone kind of took sides and did it. The one interesting thing, I remember I called a bunch of my friends. Mike Filsaime was one of them for example, I was like, “Hey Mike, this is what happened. What would you do?” So Mike went and consulted me through what he would do if he was me in this situation, which was awesome. I got consulting from him and I was like, oh cool. But what was cool is because he was consulting me and he was the one coaching me through this process, when it came to who was he going to promote, he promoted me. I believe it was because he felt part of the process of my product and not Anik’s.

He had this piece of that role out, and because he felt ownership in that, he participated in it. So the lesson I’m trying to share with you guys is if your customers feel ownership in the creative process you’re going through as you create your products and services and you’re doing things, they are going to be way more likely to purchase those things in the future. They are going to be more likely to view you and your company not as your company vs. their…customer vs. whatever it’s going to be their company with you, which is cool.

Anyway, I hope that gave you guys some value. It’s some of the ninja cool stuff I’m thinking about a lot recently and having a ton of success with it. I think it’s exciting. So that’s it. I’m at the office; I’m going to go get some stuff done. Have an amazing day you guys and I’ll talk to you all again very soon, bye.

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If you can use this one secret, you can sell anything.

On today’s special LA version of Marketing In Your Car, Russell and Dave Woodward talk about how Russell nearly spent $33,000 on a rare copy of The Book of Mormon and why he felt like he had to have it.

Here are some fun things to listen for in this episode:

• Find out what kind of items Russell searches for on Ebay.
• Find out why he was willing to spend such a large amount of money on a book.
• And see what this experience taught him about marketing and how he’s going to use it in his business.

So listen below to find out what kind of stuff Russell buys on Ebay and why he’s willing to spend some serious cash on a book.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to a special California, LA edition of Marketing in Your Car. Alright guys, I’m here with Dave Woodward tonight. How you doing?

Dave: Hello.

Russell: We just got done at Tai Lopez’s house, filming a bunch of video promotions for the big promotion I’m going to do for Clickfunnels next week. Last webinar promotion they did, they did 1.8 million dollars. So it was worth flying to LA to contact some of your dream 100 to get them to hopefully make you at least that, if not more. Actually our goal is more, we’re going to try to do 2 million bucks, which would be amazing. Then tomorrow at 9:15 in the morning, we are going to go film with Marcus Lemonis, an episode of the Profit. How insane is that? People always ask me if we’re on the show as a business. No, we’re not on the show as a business. There’s another business, we’re coming in as the internet dudes, funnel dudes. It’s going to be so crazy.

Anyway, we wanted to do a late night impromptu Marketing In Your Car because I just had this crazy powerful marketing experience. I was telling Dave what happened and then we both at the same time we were like, “This needs to be a podcast.” So on Ebay today…..Most of you all should know at this point in life, or in the podcast, that I am a Mormon, if you’re not, I drop it all the time. I’m not shy, but proud as can be. So you should know that at this point. So in the Mormon faith there’s a book called the Book of Mormon. Oh, that’s kind of, pretty complex, right? So there’s this book that is amazing and in 1830 was the first printing of it, and there were 5,000 copies printed. It was cool because it was printed, instead of like, if you look at it today, it looks like scripture, chapter and verse. But this was like a novel, like a book. There was no chapter or verse back then when it was first printed in the 5,000 copies. And probably today there’s only, they speculate there’s only 500 of them still in circulation, the rest have been destroyed or whatever. They’re gone.

A couple of years ago I saw one on Ebay that sold for $120,000 and I was like, “AHHH! How cool is that?” Anyway, I only go to Ebay once every 4 or 5 months, and when I do I go and search for every term on Earth that I’m interested in and I end up spending way too much money. So I search for, should I tell you the terms that I search for? Is that interesting?

Dave: Yes, it definitely is.

Russell: Matt Furey, Farmer Burns, rare LDS, rare Mormon, rare marketing, Dan Kennedy rare, Tony Robbins rare….Anyway, these all….

(crossover talk)

Russell: Now you know what I’m looking for. But I always, those things I always search for, Jay Abraham rare, Chet Holmes, looking for things I don’t own. So I always look for things rare or unique. Anyway, so that’s the stuff I’m searching for, and then I always search for 1st edition Book of Mormon, because who knows? Last time I checked, earlier this week there were two. One of them was listed for $70,000 and one was listed for $33,000. I’m like, “$33,000, that’s 90 grand discount from the other dude who bought one a couple of years ago when I saw it.” So I’m like “How cool would that be?” Then I’m like, “I’m not going to pay $33,000 for a book. That’s completely ridiculous.” But of course there’s a little watch button, so I watch it. I’m like, I’m just going to watch and see how much some dude ends up paying for this book. So I’m watching it, and I’m looking at it and every day I go back and then Ebay texts you on your phone. Like, “Hey somebody else looked at it, you should go look again.” So I’m like, okay. And I go look again and all these things to get me engaged in the process. Finally one day a couple of days ago. I looked down and there was this spot to buy it now for $33,000 and I was like, “Oh my gosh! Someone’s going to get this for $33 grand.” And they had a button next to it that was like, you can make an offer. So I was like, I’m going to make an offer. So I made an offer that is ridiculous when you think about, it’s a book, right?

Anyway, I was like, I could realistically justify this, so I put in an offer for a price, and then an hour later, he rejected it. I’m like, “Dangit, how did he reject my price.” That was a lot of money for an old book that’s falling apart. I’m like, dangit, so I’ll just wait. Then I’m about to come here to LA, so I look down and there’s 4 hours before the auction ends and I’m like, “Ahh. I don’t really need it.” And I’m sitting there talking to Brent and Steve and a couple other guys in the office. I can’t remember who it was, but we were talking like, “Can you imagine how cool it would be to have that book and read it to your kids. Let them hold it and then actually read the entire thing to them through one of the original books. One that Joseph Smith probably handled.” Whatever it was. And I was thinking about it, how cool it’d be just for yourself to read that and be able to read one from back in the day. I put myself.. I was thinking how cool that’d be.

I was like, “I have to have it now.” I told Dave, “I’ve now experienced that moment and it was amazing. And my kids haven’t had a chance to experience it yet and I want them to experience it so bad, because I experienced it and It was amazing even though it was in my head. But I imagined it and I want to have that experience with them now.” Anyway, long story short, I didn’t win the auction. No one did. It ended. Oh, I made a new offer. I made another offer that I was like, “There’s no way he’s going to say no this time.” Put that offer in and then he just ignored it. He didn’t reject it, just ignored it. I was like, he’s got to be playing a game. I’m sure he’s going to wait til….it’s like a game of chicken. Two guys are driving cars at each other and one steers off at the last second. I’m like, I have my bid in there, I guarantee he’s going to wait til there’s a minute left and then be like, accept.  Because he wants my money, right?

So I’m waiting and waiting and then he doesn’t accept. And it ends. The auction ends and I don’t get the book. So now I’m like, he’s going to email me and be like, “okay man, I’ll take your offer.” And he didn’t for like 3 or 4 hours and I’m like, dangit. So finally I caved and wrote him, “hey man, what’s the lowest possible amount you’d take for that book?” So he may or may not write back. I don’t know. But the lesson, the moral of the story is if you can create a selling thing, where your customer actually visualizes themselves consuming the thing that you have. That happened to me when Brent or Steve, I can’t remember who it was, maybe it was a blend of this conversation. Talking, “Can you imagine reading that book to your kids and holding an original copy and letting them touch it and turning the pages.” And I did and when I had that vision in my head, I couldn’t get it out, because I wanted that experience. Because I experienced it already and I wanted to share that experience with other people but I couldn’t unless I consumed, unless I bought.

So think about that. How can you create in all that you’re selling, your webinars, your sales videos, your letters, your videos, everything you’re doing. How do you create an experience where they visualize it so strong that they can’t live without it? When you do that, that’s how you close book sales for $33,000 a book, which is insane.

Right now we’re driving up to the Bulletproof Coffee shop, I’m so excited. As you know now, I’m a Mormon, I mentioned earlier. I don’t drink coffee, but I’m a huge fan of Bulletproof stuff and last time we filmed Dave asked for his book funnel here, we ate at this coffee shop. They have food to die for. So we’re in LA, we just drove here and I’m about to eat everything on the menu, except for the coffee.

Dave: This actually goes back to having a cult following, because we drove half hour out of our way, just because it is that good, because we had one experience. Goes back to having an experience. We had the experience and we’re like, I don’t care where it’s at, we’re close enough we’ll find a way to go re-experience what we’d already experienced once before, because we craved it that much.

(crossover talk)

Russell: The crazy thing too is the first time we were here, we ordered one thing off the menu that was so good, that we ordered 3 more things for lunch, then we left and came back for dinner. We weren’t even hungry, but we did it again. I ordered 3 or 4 things because I wanted to try everything because it was such a good experience. So many good marketing lessons in this whole 7 minutes and 43 seconds you’ve been here with me so far.

Dave: Create the experience.

Russell: Create it, have them envision it. Have them experience it in their minds and then they will desire it in their lives. Alright guys, we’re out of here. Appreciate you all, have an amazing day and if anyone wants to send me some rare stuff from Ebay, now you know my keywords. Thanks guys. We’ll talk to you guys all again soon.

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If you’re not happy with your opportunity…change the vehicle.

In today’s episode Russell talks about finding a vehicle that is able to take you where you want to go. He also discusses finding your superhero team that can turn into Voltron and take you to the next level in your business.

Here are some fun things to listen for in this episode:

• Find out why Russell isn’t as smart as his doctor friend, but manages to make way more money.
• Find out what Russell means when he says you need to find a vehicle that will take you where you want to go.
• And see how having a Voltron team will take your business to the next level.

So listen below to find out how Russell is able to be so successful.

---Transcript---

Good Morning everyone, this is Russell Brunson and welcome to Marketing In Your Car.  Good morning, good afternoon, good evening wherever you’re from, wherever you’re at right now in your life. I am on my way to the Clickfunnels Certification Program, so I’m excited. We’ve got about 20 or so Clickfunnels people who are all going to be there. The way we have certification is setup, we kind of learned something the last time we had certification, the first one. We sold it, we had like 100 people come, they all came at once and it was really hard to facilitate and manage, the weirdest thing is, I think it was a 4 or 5 day event, we had everything planned, and I was excited because I was going to be like, this….and as soon as we got there we realized, one of the first question I asked was, “Who here has never logged into Clickfunnels?” and half the audience raised their hands. Are you kidding me? And then the other half was super advanced. We had this really weird thing where I had to be teaching beginner stuff, while keeping stuff interesting. Anyway, we had the event, it made it kind of hard, we had some ups and downs and I had 2 yahoo’s that shouldn’t have been in the room that made it more difficult on me. It’s one of those fun things you get when you jump right into something. But as a whole it went really good. One of our biggest takeaways afterward was, we need to have people go through a pre-program before the show up, so that way everybody is on the same page.

We’ve had about 100 people who were eligible to come to today, only about 1/5th of them, 20 of them or so, have finished all the homework assignments up to today so they were able to actually come. It kind of makes me smile, dude, everybody, you all should have been here. We thought we’d have closer to 50 people. But there is the human nature. And some people obviously couldn’t make the dates of the event and stuff like that. That’s kind of what’s happening. So I’m heading in there today. What’s cool is now we’ve got Norah, who is amazing. A thousand times cooler than me, she is actually running the whole certification program now. I get to come in and talk this morning about some cool stuff and then she’ll be running the rest of the event which will be pretty awesome.

Anyway, I’ve got a lot of cool  things that I’ve been mapping out this morning trying to figure out what could be the best thing I could give everybody and make it inspirational and motivational, but also the  tactful things you need to go and implement and stuff. So the presentation called the Anatomy of the Successful Funnel Consultant, and it’s pretty cool so I’m going to share a couple of things that are on the top of my head as I’m driving in. I can’t go deep on everything because it’ll take me 2 hours. Some of the fun things, one of the things that I’m going to talk about, that I think is interesting is just the level of the opportunity that you’re in. I’ve done a podcast on this back in the day, for the hardcore fans who’ve listened to everything, if not, you should go binge watch it all, and catch up. Anyway, it talked about level 10 opportunities, it’s interesting a couple of my friends here that go to church with me, so we moved to a new area, which is a little more affluent, bigger homes,, bigger things, so it was kind of like, when you go to our church, the way Mormon church’s work, we have things called Wards. Wards are all the people geographically close to you. So in our Ward, all the people who live close to us all go to the same ward. So it’s interesting, you go there and everyone there is like a doctor, or dentist, or an entrepreneur, or a blogger, or a network marketer, or a builder, they’re all business type, or people that…higher income type people. They’re just kind of cool.

One of the doctors, I don’t know, I love the doctors, one of them is usually funny. We went and hung out with him and his wife and they were talking about how, “In this ward, in this area, we’re the, the doctors are like the welfare, because you have all the entrepreneurs who are making crazy money and the doctors seem like the poor ones.” Which is kind of a funny thing. Then one of the other doctors I was talking to, he kept asking me, “I don’t understand what you do? I went to school forever, I cut people open, I operate on them and do all these things and you’re obviously making way more money. I don’t understand it.” We got into this debate and he’s like, “How are you that much smarter than me?” and I was like, “Are you kidding me? You think I’m smarter than you? Dude, you’re a freaking doctor, you cut people open. They could bleed out on your table, you’re dissecting arteries and gluing them together and doing all sorts of….you are way smarter than I’ve ever dreamt of being. It’s not even a remote conversation. Put two of us in a room, ask anybody. You’re way smarter than me. The only difference right now, the reason why I’m able to make more money than you is not because I’m smarter. I would argue that day and night, that you are way smarter than me. The only difference is the vehicle that I chose to apply my knowledge in has the ability to make more money. That’s it. I probably spent as much time studying marketing and sales as you have doctor stuff, that’s the official term, the only difference is the vehicle.”

That’s what’s so cool about this whole, I was thinking through this with these funnel consultants, is just you’re going to have to put in time and effort and energy and work, it’s not just a slam dunk, easy thing over night. It’s not hard, like going to college. You got to go for 6 years and hope to figure something out. You can figure it out in a couple of months, but there’s effort that goes into it, but the power in it, is the fact that the vehicle you’ve chosen, has the ability to generate lots of money. People will pay $10, 15, 25 thousand more for a sales funnel. The vehicle you chose is the right vehicle. Now it’s like, I get really good and focused on driving that vehicle and doing a good job with it. So for all you guys, and I know a lot of you guys listening in, aren’t funnel consultants and things like that, what makes for me at least, makes me think about the vehicles we choose. Is the opportunity you’re in right now with your business, is it the right vehicle. Is it the vehicle that has the ability to get you where you want to get in life. If not you should go get a different vehicle, because there’s tons of them.

There’s so many opportunities. That’s the biggest problem for me. There’s all these vehicles people are handing me and I’m like, “oh, I could drive that one, or I could drive that one. They’re so cool. All of them are so cool.” But when you find the right vehicle it can grow exponentially. In the podcast I did a little while ago, I was talking about one of my friends, named Bill Harrison, we were in Kenya together 3 or 4 years ago. He was talking about this concept, he said, I think the company that he owns right now, I don’t know their numbers, but I think he said, “We do somewhere between 5 and 10 million bucks a year. “ If you know this guy, he’s one of the few people who geeks out on marketing as much, if not more than me. I haven’t been to his house, but one of my friends was at his house, and he’s a single dude, he said the whole house is like, every room is book shelves from floor to ceiling. You walk in and see the chair and there’s like a stack of 30 books on each side of the chair. This dude is hard core and he told me, “I feel like I have a level 10 understanding of marketing in sales, but I feel like I’m stuck in a level 3 opportunity. I can do whatever I want, but I can’t scale past this size, because this is the size of the vehicle that I decided to choose. I’ve had friends that don’t know that much about marketing and sales, and they’re not that good at business, but they walked into a level 10 opportunity and they’ve sold companies for hundreds of millions of dollars.”

So part of it is looking at, it doesn’t matter how good you are at the thing if the thing is only this big. If the vehicle is not bigger than that, you are stuck at your limit and you can’t get any bigger. My friend who’s a doctor, it doesn’t matter how many lives he’s saved, he’s kind of limited. The vehicle is what it is. He’s going to make a lot of money, but that’s the size of the vehicle. So we have to look at what vehicle are we putting ourselves into. That was a big conversation, when I talked to Bill about this; I was like, “Wow.” I look at myself like, what’s the opportunity I have. I’m looking around and the best companies in the world are doing what I was doing at the time, we’re making maybe $10 million a year. There’s also the stress and liability and all sorts of things associated with that. I was like, I don’t like this. I’m looking at this vehicle and looking around. I don’t really like this vehicle very much. I don’t want to spend the rest of my life in it. So I had to consciously change my vehicle and I look at it now, and my vehicle is Clickfunnels and this funnel stuff that’s associated with it, and that vehicle the sky’s the limit, at least in my mind right now.

This year we’ll probably do between 3 and 5 times of our best year ever in the past, it’s just, it’s not that I got much smarter, it’s not that I’m working harder, it’s that I stepped into a better vehicle. So it’s something to consciously think through. What’s the vehicle you guys have selected for your life, for your business? Because your vehicle can only go as fast as it’s able to go. So if you take that and strategically pick the right vehicle first off, second off strategically become level 10 at your skill set, you have that double mix, then it gets crazy. Then you can start writing your own paychecks all day long for the rest of your life.

That was kind of one cool thing I’ll be talking about that I think is really, really cool. What else? What else do you guys want to know about? I’ll give you the next point. This relates to everyone. I may have talked about this. I’m doing so many little publishing content in a lot of places and I can’t remember everything I say. So if I ever repeat myself, please forgive me. But if I ever repeat myself, it’s because it’s essential for you to hear it twice. There you go.

One of the guys in the mastermind, Henry, who is a designer and a super stud and just someone who I love and respect, he talked at mastermind. He was talking, do you guys remember that cartoon, Voltron? It was like Voltron, and Thundercats, and later on Power Rangers. Similar concepts, right? Where there was like 5 superheroes, and they go and fight bad guys, but every once and a while the bad guy gets too strong so they have to morph together into this super thing to become Voltron, which is the head and arms and legs, it’s these 5 people coming in to one super person, who they can now go and beat the bad guy.  So what Henry said that was kind of interesting, “When I first got started out here I was kind of a superhero, I was good at my thing, but my thing wasn’t complete. It was part of a whole. I was going out there and I was doing good at my thing, but I was missing other parts. I’m a really good designer, but I was missing strategy and traffic and execution and testing and these other pieces. What I had to do is I had to become Voltron. I had to assemble my team of people that have the superpowers that I don’t. I started assembling that team. As soon as I had my Voltron team, I was able to take over the world.” And I think his first year he did $600,000 after he assembled his team. So for all you guys, a big piece of that is, think about that, if it’s Voltron or Power Rangers, it doesn’t matter, pick one of them for the analogy. But the key is, it’s time to start building that out. I need this person and this person. Start figuring that out.

Because all of us want to be the owners and think we’re geniuses and all that kind of stuff, but the reality is, okay however good you are, you’re not good at everything. And even if you are good at something, there’s probably people who are better or should be spending time in it. For me, I think about my level 10 opportunity, the only way I was able to step into that level 10 opportunity was by partnering with level 10 people who are also level 10 opportunity. They became my Voltron. I can be the best salesman, marketing dude in the world, but if I don’t have a cool product to sale, what am I going to do?

Same thing, I look at Dylan and Todd, who are the co-founders of Clickfunnels, Dylan who has been making amazing stuff from the beginning of time, but he needed a marketing and sales guy. Todd is building amazing things, but he needed that. So it’s like, when we brought our powers together, we’ve got Dylan doing the front end stuff, Todd doing the backend stuff, me doing the marketing and sales, and from there we’ve brought in other people as well and built our own Voltron, inside of a level 10 opportunity. The sky’s been the limit. There’s some analogies for you that I hope help.

One cool thing about an analogy, that we learned at Inner Circle from Darin Stevens, he talked about how metaphors and analogy’s speak to the subconscious mind, which is kind of cool when you start thinking about it. The more that I learn about persuasion and speaking more, I understand the subconscious mind. And this is funny for me, because I don’t care about politics, whoever wins…..I don’t know, my belief pattern is, if you’re religious at all, there’s some really good books that have been written by people who are inspired that tell us how things are going to end, and we know it’s not going to end good. It’ll eventually become really, really good, but we gotta go through some really, really bad first. So it’s inevitable, I don’t care whether it’s Hillary or Trump, to me it does not matter. We’re going to go through a bunch of crap, and we know how the story ends, so it doesn’t matter to me. So I’m not a big person that cares about politics at all, outside of the fact that I love watching the sales and the techniques behind what’s happening.

So anyway, Trump just did this whole speech last week, totally just ripping on Hillary. It was like, the greatest speech of all time, in my humble opinion. Because he was……it was just awesome. The way he speaks to the subconscious mind is awesome. He never……he always is associating labels with people, all the time. It’s never, “This is my opponent, Hillary Clinton.” He’s like, “Hillary the criminal, Hillary the scam artist.” He’s just so shady, but he uses these words with the name so our subconscious mind starts linking these two things together, which is so powerful and so crazy and so cool. It’s just fun to watch. I don’t know if he’s going to win or not, again I don’t really care. It’s entertaining to watch and watch his language patterns.

We were talking at the inner circle meeting about, for persuasion, people want to be really good at speaking. You’ve got to learn how to speak at a third grade level. If you look at good copy, the best copywriters, if you look at their sales letter, if you take a look at them, they’re written at a third grade level. When you go above third grade, that’s when it gets too complex, you lose sales. So it’s all about simplicity and dumbing things down, which is kind of cool. Anyway, there’s websites you can go and take a sales letter run through and it’ll say what grade level it’s written at. So people took Donald Trump’s speech and ran it through, a bunch of speeches, and he’s speaking at a third grade level. So he’s speaking correctly, which is amazing. Anyway, a lot of cool stuff.

With that said, I think the moral to the story as I  get closer and closer to the hotel… Man, I got 20 minutes before it starts. I always plan incorrectly. I thought this road would move faster, but there’s tons of traffic, so I hope I’m not late to the event. One time we had an event here in Boise, I was driving and I got a ticket on the way and I ended up showing up 15 minutes late to my own event, which was super embarrassing, so I hope I make it there in time. Whoa, I almost just killed the car. Too many things happening at once.

Alright, so what was I saying. So my moral of today’s lesson, that I wanted you to kind of think through was, first off figuring out the vehicle that you want to pitch your tent in. What’s the vehicle you’re going to be using? Because if you pick the wrong vehicle, you’re stuck. But if you pick a vehicle where, let’s say you’re a doctor, there’s nothing wrong with that. If you’re happy in that vehicle, that’s awesome. I was listening to Gary Vaynerchuk the other day, and he was talking about, “I’m not speaking to people who are content. If you’re content playing video games and eating cheerios all day, good for you man. If that’s the vehicle you picked and you’re happy there, you should be happy, that’s awesome.” I wish I was better at being fulfilled. There’s a Tony Robins talks about the science of achievement, and then the art of fulfillment. Science of achievement, science is very step by step, so any of us achieve anything in life can figure out the science. There are the steps to go and achieve this thing. Then the other side, is the art of fulfillment. So how do we become fulfilled? That’s not a science, that’s a way harder, more complicated thing, especially for entrepreneurs, to feel fulfilled because we’re always wanting and seeking more, and trying to get more. So kind of like Gary Vaynerchuk, if you’re fulfilled, good for you man. Don’t listen to anything I’m saying, because if you’re fulfilled and happy, that’s awesome. Good for you. But if you’re not, it’s probably the vehicle that you’re in. You’re sitting in, I can’t even think of a bad car, what’s a crappy car? You’re sitting in a Volvo and you want to drive 100 miles an hour, it’s probably not going to happen, that thing’s going to break down. But if you’re in a Volvo and you’re like, “Dude, I just want to drive around my town.” Done, if you’re happy there, don’t worry about changing the vehicle. But if you’re not happy that what you got to work out, change the vehicle.

Then the big part of the change the vehicle, often times, maybe you can’t drive it by yourself. So you gotta start building out your Voltron team. So those are my two big takeaways, hopefully for today for you guys. Change the vehicle and build out your team of superstars. So that’s what I got. Anyway, I’m going to bounce. I appreciate you guys. Thanks for listening, this is an 18 minuter. You get long sessions when I’m not driving to my office. We’re moving to a new office that’s like 3 minutes away from my house if I’m walking, actually it’s a little bit longer than that. But still, you guys may get really short Marketing In Your Cars. I’m going to start walking so I can talk for 5 minutes, which would be awesome. Alright, with that said, appreciate you all, have an amazing day. I’ll talk to you guys soon.

View Details

What really happened to get SnapFunnels.com launched.

On this episode Russell talks about how he went from one Snapchat follower to over a thousand in under 24 hours. He also shares how you can make Snapchat work for your business.

Here are some fun things to listen for in today’s episode:

• How Russell was able to substantially increase his Snapchat following in a very short period of time, and how it continues to grow.
• How Russell used skills he already had in marketing to market his Snapchat account.
• And How you can use Snapchat to help your own business grow.

So listen below for the Snapchat gold Russell is handing out on this episode!

---Transcript---

Hey everyone, good morning, good morning, good morning. I’m excited to be with you here for longer than 10 seconds on a special edition of Marketing In Your Car. Hey everyone, so yes, yes. I’ve been going a little Snapchat crazy for the last little bit, and I’m excited to be on a platform where I can talk to you for a little longer than 10 seconds. Anyway, as you guys know, I got intro’d to Snapchat a little while ago, a couple of days ago, and wanted to try it out. Did the first day and thought it was really fun. I thought it was actually a really good platform for me. Especially with next week we got some crazy stuff.

Next week we’re flying out Ty Lopez is doing a webinar for us, I’m flying out and hanging out at the mansion for a day. Dude, just kind of get some people excited about that webinar, which will be cool. After that, we’re going and Marcus Lemonis is having us on The Profit, crazy, crazy, crazy. So we are going to be filming a part, I’m going to be in the episode building funnels for people. So we are going mainstream, funnels are becoming mainstream, which is cool. And a bunch of other cool things and I’m like, “How do I show that to people? I can talk about it post-production in here, Marketing In Your Car, which is fun, I can go into more details and share the cool stuff, but how do I take you behind the scenes, snap by snap. So we’re going to be snapchatting the crap out of that trip along with everything else we’re doing.

Anyway, it’s worth trying to figure out Snapchat, if nothing else, to see behind the scenes of next week, which is going to be amazing. So I think I found out if you go to snapchat.com/add/russellbrunson, I think it adds you directly, or faster or something. Alright so, this is kind of the behind the scenes. I thought Snapchat was cool, did the first snap, had one person watch it, and I was like this sucks, how do you get people? So I got to figure out a way to get people. I was like, what if I just create a page that educates them on why they should be following me and snapping and all that kind of stuff? So I create this page and it kind of goes through what to do and how to do it and all that kind of stuff, which is kind of cool. So then I started promoting that a little bit and we got a little bit of traction by people who already knew what Snapchat was and they jumped on and that was kind of cool. But then it just kind of died real fast. I was like, that was a lot of work, the juice was not worth the squeeze. Now I got 12 people watching my snaps, so that’s not any cooler.

And I was like, how do we grow this? As I’m asking myself this question, I want you guys thinking about this for your business as well, so from a podcasting standpoint, from an affiliate program, from a blog, from a Facebook, whatever it is. For me, the question in my head was how do I grow Snapchat faster? And again, I think the process I’m going to walk you guys through is the same process I would be going through if I was asking any of the other questions. How do I grow my affiliate program? How do I grow my podcast? How do I blah, blah, blah? So that’s kind of the thought right? So what I did is I started going back, and this is, and we’re jumping all over the place for the faithful followers of Marketing In Your Car, so if you jump back to the episode where I talked about an epiphany bridge. So I started thinking about what gave me my epiphany to want to actually care about Snapchat? And I was like, for me, it’s cool. A couple of days ago I met Brandon and Kaylin, they showed Snapchat, I was like this is cool and they showed me how they get 20,000 people per snap to watch this thing. I’m like, dang. They put in a year’s worth of effort, but now they get 20,000 views every time they push a button, which is nuts. I don’t know any other platform you can do that on. You can be on informercials and you can’t get 20,000 people to watch at the click of a button. They get 30 a day that 20,000 people watch, it’s pretty cool.

So that was kind of my big epiphany. Like wow, if I could build it up that’d be awesome. Then I was like, the only reason I’m getting on Snapchat, is because now I understand the benefit, I’m going to try Snapchat. So I want to see what other people are doing so I can understand how they’re doing it, how they’re engaging. I’m going to follow cool people, so I started following people. Now, it’s funny, I’ll log into Snapchat 50 times a day, refreshing to see if people I’m following posted anything. I’m annoyed when they haven’t. I’m like, crap this is a cool platform because I want to be annoyed. When I’m, this is probably more than you wanted to know, when I’m going to the bathroom I want to see a bunch of snaps from the few people I’m following. If they haven’t posted something I’m annoyed. Dude, wake up you guys. Do something funny. You need to entertain me now.

So I was like, crap, this is kind of cool. I can just keep doing stuff and people during their bathroom breaks or whenever, I don’t know when people Snapchat, they can catch up on all the weirdness that we’re doing. I was like this is a cool platform. I need to take people through the same epiphany I had. So we set up snapfunnels.com, that’s what my page was initially telling them how to follow me, but I was like, let’s step back. What if I can get Brandon and Kaylin to give everyone the same epiphany they gave me? So that was my first thought, I was like, cool. This is literally yesterday morning. So then I Vox those guys. I’m like, “Hey can I interview you for like 30 minutes talking about Snapchat?” and they’re like, “We’re about to jump on a plane, we can’t really do it, unless we do it at this time.” I’m like, “Sweet, let’s do it. We’ll do Google Hangout, We’ll jump on and talk to guys for 30 minutes about Snapchat to give everybody the same epiphany I had. So that’s step number one.

Step number two is I’m about to leave my house to come to the office and I’m like, well how am I going to get people to actually want to register to watch this training? I gotta do something different, unique and fun. So what if I Snapchat me selling Snapchat and telling about the epiphany I had with snapchat and then introducing the people that gave me that epiphany. So I’m weaving 20 different marketing things into one, I hope you guys are seeing this. So then I’m  like, what am I going to Snapchat? And I was like, with video’s, what does really well is if you’re taking someone on a journey. If you are just you in your office like, “Hi, my name is Russell, I’m in my office. Let’s talk about something.” It’s not nearly as powerful as you starting somewhere and taking somebody on a journey and a process with you. It’s kind of like you are taking them on this whole epiphany with you. So I was like, I’m about to go to the office, what if I take them on this journey? “I’m leaving my house, going to the office, talking to Brandon and Kaylin, you guys are kind of going on this journey with me, opt in and you’re going to see the same conversation I’m about to have.” So that’s what I did.

I got out Snapchat and I started Snapchatting my whole journey. Me putting my backpack on, walking out the of my house. Getting in the garage deciding do I take the Corvette or do I take the bike? The bike’s way funnier so I took the bike. Me, driving my bike while I’m Snapchatting this message.  And then I’m out of wind and it keeps cutting me off because I only get 10 seconds. So instead of trying to be all polished I played off of that, let me complain like 5 times about how short these things are. So I’m taking them on this journey to the office and then I go into the office, go to my desk, and I share what they are going to learn, and I show pictures of Kaylin with her ripped 6 pack abs to make people want to hear what she’s gotta say. So I create this whole video of like 20 or 30 ten second Snapchats, and I’m trying to make it fun and entertaining. I had my brother edit one upside down because I wanted a pattern interrupt because it was like 5 shots in a row of me riding my bike and it just got kind of boring, even though it’s ten seconds at a time. I’m like flip it upside down that way it’s a pattern interrupt so they don’t get bored during the 4 or 5 sessions of me riding on my bike.

Anyway, we made this video, honestly on my ride to the office, had my brother edit it, flip that thing around, then we posted it on Youtube. Then I made Snapfunnels.com and posted that Snapchat video of me Snapchatting talking about Snapchat with an opt-in box. Next page then, I had just a really simple process, 1, 2, 3. Number one watch the training from Brandon and Kaylin, so as soon as we did the Googe Hangout, then I put the embed code on that page. Even though Google Hangout dropped 2 or 3 times, we didn’t edit anything. Because I was like, I don’t want to; I just want to go fast and hopefully show people you don’t have to be so polished to make things cool. So we did that. Step two is like, “Hey go to this page now to follow me.” So then it takes them to a page I created the day earlier that walks them through how to find me, how to follow me, how to watch my snaps or my story or whatever. I should learn the terminology. Then step three was like, “Hey you guys should share Snapfunnels with your audience because if you could educate them on how to do this, then they’ll be more likely to follow you as well. So what I’m going to do is if you share snapfunnels.com then we will give you a share funnel link for this funnel then you can use this funnel for your marketing.”

I used a script I’ve been looking at for the last month of so that I thought was cool and I was wanting to use it. It’s called Upviral. It gives a little widget you put on your page, like share this, then you share it, you earn points and things like that. It’s pretty awesome, so we had people go and to get the share funnel link you had to share it on Facebook, Twitter and Instagram, I think or something like that. So they share it, boom, boom, boom. After they share it all three places it unlocks and emails them the share funnel link  for that funnel and now they’ve got that, which puts people into Clickfunnels if they’re not already a Clickfunnels member, which is cool. So we did that whole campaign and by lunch time it was all done. Busted it out on Clickfunnels, got it done, post on Facebook and we started watching it grow. Instantly it started growing, which is cool because I had a meeting right after that, so I wasn’t able to promote it or anything. I just posted on Facebook and people started sharing it and opting in, and sharing it and new people opt in, and it started virally growing on its own, it was crazy.

Then last night, finally before I left, I emailed the Clickfunnels list saying, “Hey, here’s the Snapchat funnel, go get it for free.” So they could go do that, and then I emailed my list just talking about the title, which is how to ethically build a cult following in Snapchat. Anyway, it’s been cool. It’s been less than 24 hours since we had the idea. We had, I don’t remember the exact numbers, over a thousand people have opted in. It’s growing, people are watching my snaps, it’s starting to grow really fast, it’s exciting.

So why did I share that with you? One is because I was kind of recapping in my head, which helps me to get it out, and realize what we did. And number two, that same process you guys could use for anything. Think back about why you started your affiliate program. Think about why you started your podcast, or started your blog. What was the epiphany you got? Create a training video giving people that epiphany and then create a funnel that gets them in the training video, which then gets them to subscribe to your blog, which then gets them blogging, because if they’re blogging they’d be more likely to read your blog. People who write blogs, read blogs. I don’t write a blog, so I don’t read a blog. I only Snapchat because now I Snapchat. So educate people on what you want them to do, or how to do that thing that you’re now doing and then in the process teach them to consume your part of it. And then throw in a viral campaign to make it go viral and see what happens.

So there you go. Oh, and also by the way, I could have named this Snapchat Cult Secrets, but I’m the funnel guy right? I talked about this 3 or 4 episodes ago. Funnels has become our thing, so I called it snapfunnels. What does it have to do with funnels? I don’t know, it’s Snapchat and there’s funnels and things like that. Anyway, it’s syncs with the branding. Anyway, I hope….that one little campaign took us three or four hours to put the whole thing together, it turned out amazing and it was all just pieces of the stuff we’ve been sharing through the podcast. So I hope you guys are picking up the gold we’re dropping, because it’s powerful strategy for anyone to build their following. So use it, abuse it. I will be using it and abusing it more. My guess, I’m hoping Dave Woodward who runs our affiliate and our business stuff, is listening to this. Dave, let’s do this for the affiliate program stuff. I have a really cool epiphany story, I haven’t launched our affiliate program, so boom, me and Dave are doing that. It’s done and done and happening. So that’s exciting. We should do it for our podcast, I mean a lot of different ways, maybe we’ll do podcast funnels, actually I’m totally doing that. It’s coming soon to a funnel near you. Appreciate you all, have an amazing day. I’m at the office, time to launch Biohacking secrets, it’s going live today. And also Funnelswag.com is going live today. So we got two cool things happening. So I’m going to go promote the crap out of both of them. So appreciate you all, have a great day and we’ll talk soon.

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Today I get to practice what I preach.

On today’s episode Russell talks about starting to use Snapchat and how you can follow him to get some behind the scenes of the behind the scenes stuff going on with Clickfunnels. He also talks about his Funnel Swag website and how you can get a new, cool, limited edition t-shirt every month.

Here are some other cool things in this episode:

• How Russell is doing with Snapchat so far on his first day, and how you can be a part of it.
• How you can get a hold of some cool Funnel Swag like backpacks, t-shirts, and a water bottle.
• Find out why Russell’s wife, Collette, thought he drowned over the weekend.
• And hear about the sweet gifts Russell got for Father’s Day.

So listen below to hear about Snapchat, Funnel Swag and some of the fun stuff that goes on at Russell’s home.

---Transcript---

Hey everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey guys and gals and friends and a bunch of people I care about. Today’s been fun; I started my first day of my Snapchat journey. So I don’t know if I’m doing it right or wrong, or if I’m annoying. I don’t know but it’s been fun. So for those that aren’t Snapchatters yet, time to download the Snapchat app and search my name, it’s Russell Brunson. I think you can find me that way, I believe. I don’t know, I’m still figuring that part out. I would recommend doing it, because I’m showing behind the scenes. Everyone’s asking me what I do all day long, “What’s your morning routine?” So I’m showing it in quick little 10 second chunks. I think that’s how you do it right.

Basically the concept is throughout the day I go and as I’m doing cool things, I show the cool things I’m doing. So this morning I woke up, I was in the supplement closet, it showed me taking supplements, which ones. Then I had a morning coaching session with Tara and then I was working my Trello board, so I showed that. Then I went on a run and I showed that. I was about to start this Marketing In Your Car podcast and I showed that. So I’m showing all these little pieces of it, so I think for you guys it’s like once a day, if you log in, you’ll see behind the scenes of behind the scenes.

So as you probably, I’ve been talking about lately, one of the big things, we’re trying to do and I think what you guys should all be doing, but what we should all be trying to do is try to get our community more engaged in the process. So we’re doing a lot of hangouts and live streams, showing behind the scenes of what’s happening, which has been fun, but then Snapchat for me is kind of behind the scenes of the behind the scenes in quick little ten second snips. So you can basically catch up on a full day in like 2 minutes.  Anyway, it’s going to be fun, I’m going to be posting some unique, cool, crazy, funny things and introducing you to some people that I won’t be doing anywhere else. So if you’re not on Snapchat yet, now is the time to go and to become part of that.

Today I’m excited because I’ve been in Inner Circle all last week, and it’s kind of one of those things when you have these projects and things you wanna do and everything’s bottling up and you just want to move and go and do. So finally I have a chance today to move and go and do. I’m excited. We are, this week launching Biohacking Secrets with Anthony which will be cool. But then the other thing, on our side, we have a whole bunch of new updates coming, with just our company. One of the cool things we’re going to be doing that I’m excited for is, and depending on when you hear this, it’ll be live or almost live, we’re changing the Clickfunnels Facebook Group. People don’t like really bonding with the company, it’s kind of bland, so we want to make it more of a movement. So we’re going to change the name of it to Funnel Hackers/Clickfunnels official group or something like that. So that way we can all self –identify with the group and who we are, and not just the software product, which is kind of cool.

And then what’s going to happen is when you first login, and the first time I really saw this I thought it was cool. There’s a Facebook group called the Cult of Copy, it’s a really good copywriting group with really good copywriters hanging out and talking all the time and when you go in that group, Colin, who runs the group, Colin Theriot, I think I can never say his last name right….but he’s got a sticky when you first go in there that’s like, “Hey welcome to the Cult of Copy, here’s all the rules, here’s how it works, here’s the lingo, here’s the core products you need to buy.” Just a list of all the core things when you first join the group. So that’s one of my goals this week, is to build out, maybe even today if I have time. Kind of like, “Here’s the mission statement of our group, here’s the core products and services you need to be able to run your business.” And the cool thing we set up, and it’s not live as of right now, but hopefully by the time you hear this, it’ll be live. If you go to funnelswag.com we have an official Funnel Hackers Kit where you get a Clickfunnels backpack, you get the Funnel Graffiti, you get the I Build Funnels t-shirt, Clickfunnels water bottle. Everything you need to be an official funnel hacker. So basically, I think it’s $100, it basically covers our hard costs and shipping, we’re not making any money on this, we just want to get everyone a Biohacking, not Biohacking, a Funnel Hacking Kit.

So we’ll mail this kit to you, and then from there you get put on a $20 a month continuity program. The $20 a month goes towards a new t-shirt each month. So what’s happening, each month we’re making super cool t-shirts. In fact, if you go to funnelswag.com you can see 5 or 6 of the shirts there. And basically, we’re going to be doing limited edition shirts. So each month, whoever’s a member of that, we will see who’s bill went through that month and we will ship you out that month’s shirt. And they’re going to be one off printing. So that means if you get it, you get it. If you don’t get it, you miss that shirt forever. So there’s some urgency and scarcity built in, because I believe the only that sells anything in this world, besides good copy, and building a good following and personality, there’s a lot of good things. But the number one thing to actually get people to pull their credit card out are urgency and scarcity, so we kind of want to do that. Again, I make zero dollars, in fact, I lose money, I think I lose money on almost all of these because we have so many international people. But I just want to do it so that you guys all have cool funnel swag from us every single month. We also might be slipping in some other cool gifts along the way with the t-shirts. I’m not going announce those, they’re unadvertised bonuses, but cool things you guys will want as a Clickfunnels member.

So that’s kind of what Funnel Swag is all about, is getting you guys all consuming our stuff, wearing our shirts, using our backpacks, water bottles, Mac stickers, oops, did I slip that? We’re working on Mac stickers and a bunch of other cool things for you guys that’ll be part of the Funnel Swag Monthly Kit. For sure, each month you’ll get a t-shirt that will be limited edition and just super cool. Anyway, these are just a few of the things we’re doing, and I hope that it serves as a model for you guys as you’re building up your community and your following and your cult…ture.

That was one of the big things through all of the Inner Circle meetings, was that, as I kind of mentioned through some of these podcasts. So I’m going to start implementing and applying these things and you guys will be able to see them and hopefully you’ll run with them as well. I think I mentioned this before, I see my mission as building cool, creative things and you guys taking them and knocking them off for your community. So feel free to R and D, rip off and deploy these concepts in your market as well, for your people because I think they’re kind of cool.

So that’s what’s happening today. I’m really, really, really excited as you can probably tell, to get to work and to do all these kinds of things. Another cool update, we got last week the float tank in my Biohacking room, so Saturday I wasn’t supposed to float for 3 or 4 days, you’re supposed to let the salt do whatever, but I got excited so the second day I jumped in and floated, is that the right word? Flooted? Floated? So I floated and it was cool, I laid there for 20 minutes and I passed out and woke up 3 hours later. It was almost 1 in the morning and I was getting out and Collette came out like, “I thought you were dead, I was afraid that you had drowned out here.” I was like, “I don’t think it’s possible to drown because there’s a thousand pounds of salt in there to make you float to the top, so I don’t think I could drown if I wanted to.” But I appreciated the thought so, that was cool. And then yesterday was Father’s Day, which was super cool. I don’t know, my kids are the coolest, just seeing them. One of my boys, he drew a big picture of a minion and said, “Dad, you’re one in a minion.” It was so awesome. And then my other son drew a big picture of Yoda and it said, “Dad, Yoda best dad ever!” It was so sweet. I thought that was the two coolest things in the world.  Anyway, it was a good day. With that said, I am almost to the office. I’m going to get to work. I’m building up our community and I hope this gives you guys a couple ideas on things you can do as well. Appreciate you all, have an amazing day and I’ll talk to you guys again soon.

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One cool trick I picked up from the mastermind.

On today’s episode Russell talks about a little nugget of good information he received at the Inner Circle Mastermind group. He also tells a story of something cool he did twice at the mastermind.

Here are some fun things to listen for in this episode:

• What part of the mastermind group made Russell have his “ah ha” moment, and why he thinks nobody else caught it.
• How this simple golden nugget will change some of the ways he does things.
• And why he wrote one of the Inner Circle member’s webinar pitch.

So listen below to find out what simple golden nugget Russell got out of the mastermind group.

---Transcript---

Good morning everybody, well not everybody, just the important people that actually listen to this podcast, good morning. Welcome to Marketing In Your Car. Hey, hey everybody, we survived another 4 days jam-packed Inner Circle smack down, it was amazing. It was legitimately amazing. So instead of bragging about it, so those that aren’t in feel guilty that they didn’t make it in, I just wanted to say it was awesome and I appreciated everyone who came and played full out. It was really, a great 4 days.

Now I’m at the end of that and I’m tired and I’m worn out and my body is shot. And one thing that’s funny, when I used to go to masterminds, when they’re not your own, you can kind of pay attention or dose off, or whatever. But when it’s your own, you gotta be present all the time. So unfortunately I had to use a little too much caffeine this week just to keep pure, perfect focus. So I’m going to be detoxing my body for the next few days so I can get all the caffeine out of my system. Because even, it’s weird during the middle of the night you’ll wake up and you’re like, “I should be so tired and I can’t sleep.” Anyway, it’s weird. So I am detoxing from caffeine, so if I go through withdrawals, if I start crying on one of these meetings with you guys, that’s why. Just joking.

Anyway, I’m heading in right now, about to do the second episode of Friday Funnels, which is exciting. I hope you guys come and check it out. I hope you guys come participate in it. We had a lot of fun. I talked about last week, I hope that you guys, if you haven’t done a Friday Funnel yet, or a Funnel Friday, or whatever it is for your business, something like that, it was really fun. We did 30 minutes, put a countdown clock and then tried to build a funnel as fast I could and everyone was watching and going crazy and it turned out really cool. It was a great….it was a lot of fun for the cult community and everything, so that was really, really cool.

The interesting thing I wanted to talk to you about today, and this is one of the more simple nuggets that I kind of picked up from this weekend, but it was one of those simple nuggets that I needed. Because sometimes in my head I get things over complicated, I get excited and I try to build super complex things. I think that for most people, I’m still, my funnels and my concepts and my process flows are still pretty simple. I’ve seen some of your guys stuff, you send me over my maps and things and they’re insane. I open them up and I just want to go back to bed because they’re so stressful. So mine are pretty simple, but I still have some things happening. And a couple of things, one thing I shared in the mastermind was about, in Clickfunnels now, when you join Clickfunnels, there’s a 21 day ignite your funnel process that we take people through. Basically each day you get a short 3 to 5 minute video and I give you one task to do over 21 days. There’s a whole bunch of reasons and strategy behind it, and I’m not going to go into it now, its outside the context of this podcast, but it help reduce our churn by almost double digits. It was insane. It got people consuming our software and a whole bunch of other really cool things.

So I was like, man that would be cool if someone came into Clickfunnels and go through this big indoctrination process, they start using our software, consuming, we help build a relationship with them, it’s just really powerful and a really cool strategy. So then one of the couples in the Inner Circle, Brandon and Kaylin, they’re in the weight loss space. They’ve been doing perfect webinar, they’re crushing it, they’ve been doing Periscope webinar, just like I talked about with you guys 50 episodes ago, they killed it on that twice now. They’re just, they’re doers, they’re cool, I just really enjoy them and watching them. One thing that was cool that I saw that they were doing, they have their Facebook Live’s where they’re promoting a webinar on Facebook Live, they’re promoting a product or something like that, but in between they’re doing a lot of cool training stuff. And so she talks about a cool concept, and at the end of it she’s like……oh wow, I just drove by this truck that’s jacked up on a…..that was really weird. Sorry. A.D.D….

Okay, so they do these things and they just push to the end, and I can’t remember the….dangit, they’re going to kill me for not knowing this, but they have a domain name, it’s something like freefaststart.com, or faststartweightloss or something like that. And they’re like, “Hey go get your free fast start guide. Go right now.” And they always push people to this free thing, which is an opt-in. People opt-in and they go through their on-boarding indoctrination process through email. I think last month they got 50 thousand opt-in’s through that little channel, which is crazy. I was like, right now I have all these other squeeze pages, I’m driving people to all these places and all sorts of stuff, which is good, but what if I had just one squeeze page that I focused on instead of 20 and that was the goal to get people into that.  So I think I bought freefunnelfaststart.com or something like that. I probably should check out the domain names before I promote them live. It’s something like that; it’s not live yet anyway, so it doesn’t matter. So that’s kind of the thing and I’m going to use that as a call to action in everything that’s not selling an actual product. So it’ll always be pushing everyone into that.

And then my thought is treating that kind of like, doing an indoctrination process when someone joins Clickfunnels that I’m doing to my list. I need to take them through an indoctrination process, which is similar to what we talked about with soap opera sequence, those type of things. But I was like, we’ve got a big product range and in my mine, there’s an order that people should consume our products, so I’m going to use that and make this really fun, exciting. I don’t know how many days it’ll be, 20, 40, 50 days, but walking them through this concept. Some will be teaching, some will be referencing, “Hey go get the book.” “Hey get on this webinar.” Or something, and push them through our product line and product offerings, while teaching, educating along the way and using it like a funnel fast start. Here’s the fast start. Come through this process. Now everyone who enters my world goes through this process, they get indoctrinated, they go through my soap opera sequence, they build the relationship with me as the attractive character, but the time they end the process, then they can come in our normal, Seinfeld sequences. They’ve been indoctrinated; they’ve kind of gone through this really cool process.

Anyway, it’s not something new. We talked about it in the Dotcom Secrets book, taking you through a soap opera sequence, but I think that after doing it as a consumption sequence, after somebody joins Clickfunnels and they see the power of the 21 day, daily chunked out videos, I think I’m going to use that in our actual email sequence and then make that become the core focus of where we try to drive all the traffic. So, I don’t know, I’m excited. I’ll be testing it out and I’m sure I’ll be bragging about it as we go through. But that’s kind of the one little nugget, again it’s one of those little tiny things they just mentioned in passing and I bet most people didn’t even catch it in the group, but I was like, “Whoa.” You know that feeling when someone says something and it wasn’t the big aha, but you have the big aha and everyone else is just quiet and you’re seeing this thing, everything starts, all these connections start being made instantly. That’s kind of what happened in my head. So I’m trying to explain the connections here, I have no idea if I explained it right or if the connections will make your connections. But it was super cool.

Anyway, there’s just one little nugget, I hope that was useful for you guys. Alright now, last thing because I’m about one minute away from the office. I was really nervous about this last Inner Circle group, because we had less people just because of circumstance, but a bunch of overseas people in that group that couldn’t make it, things like that. But what was cool, because of that we had a little less time, or a little more time. So we gotta do some extra sessions, which was cool. So I did some training sessions and then twice we had people who were kind of working on webinars, they just weren’t quite hitting it yet, so instead of just trying to coach them through and then move on to the next person, I was like, “Alright.” And I jumped out of my seat and walked up to the front. I sketched out their whole webinar and then I pitched the webinar for them live. I did it twice and it was cool. I think it was cool, I thought it was cool. But we basically just built the entire webinar for them and they gotta watch me pitch it and they recorded it and then had this tool that they could go pitch. So it was pretty cool.

I’m curious how many of you guys would pay me a crap-ton of money to just write your webinar pitch and then pitch it for you real quick and then you guys can just copy my pitch. That’d be pretty cool actually. Alright I’m at the office. I’m going to bounce and get back to work, and I’ll talk to you guys soon.

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My thoughts on building your culture every 10 seconds.

In this episode Russell talks about his current Inner Circle Mastermind Group and how one of the members convinced him to use Snapchat. He goes over why he no longer thinks Snapchat is stupid and how it will connect him to his customers better.

Here are a few fun things you won’t want to miss in today’s episode:

• What Inner Circle member was able to convince Russell to use Snapchat and why.
• Why allowing a customer a glimpse behind the scenes is good for business.
• And why Russell wants his customers to see Clickfunnels as their business rather than Russell’s business.

So listen below to find out what changed Russell’s mind about Snapchat.

---Transcript---

Good morning everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey everyone, I hope you are all doing amazing. I am heading into day number 4 of our Inner Circle Mastermind. Actually, technically it’s day number 8. We did 2 groups last month and we had 2 groups this month. And then we will have gone through all 100 people in our Inner Circle, which is pretty cool. We’ve had a really good time.

I’m not going to lie, I’m a little worn out. It’s a lot of work when you have back to back mastermind groups, but it’s how we roll. It’s been fun though, the first group was a little bit bigger, we had a few more people in that one, which was cool. It was just fun, a lot of the people I have been working with through Voxer and stuff like that, remotely for a long time. Had a chance to sit down and actually hang out with them for 2 days. A couple of them, this will be day 4, they kind of hung out for the whole time, which has been so much fun.

And it’s interesting just watching….I feel like everybody in the room has a superpower. But everybody’s superpower is different, so it’s so cool when you get everyone in a room like and there’s this overlap where it’s like, “I’m really good at this, but I’m really bad at these things.” And there’s always somebody in the room who’s really good at the thing you’re bad at, and it’s just the coolest, I don’t even know how to explain it. I guess it’s probably where they get the name Mastermind Group from. I think the story behind that, if I remember right, it was….I can’t remember if it was…..it was in Think and Grow Rich, right? I haven’t read that book for forever, I think decades. Dang, I’m getting old. Anyway, in that book, I think it was Henry Ford, or was it Napoleon, I don’t remember, but it was someone. Telling the story about how they were interviewing, I think it was Henry Ford, I could be completely wrong, don’t quote me. But the concept of the story is right. Basically they were saying, I think someone was interviewing them or something and they were kind of mad, because he was this rich dude who wasn’t that smart, and they’re like, “He’s not that good at anything.” And after 4 or 5 times of quizzing him he was like, “I don’t know the answer. I don’t know. I don’t know.” Finally he’s like, “You know what, what I have is a mastermind group of people that any question that you asked me, I can get the answer within 1 person, because of the mastermind group of people who I surrounded myself with.”

And I think that’s where people started calling things mastermind and stuff like that, but it’s true. In this group, at least for me, every one of my problems can and will be solved. Because while I’m really good at a few things, everyone else is good at a lot of other things I’m not, so we can leverage that and share the things that I’m good at. And they can share the things they’re good at and we can all win together. It’s very amazing. I honestly, I feel so, and I’ve said this probably every time I’ve done a podcast during Inner Circle, I can’t believe I get paid to facilitate this whole thing. It’s nuts. I’m learning the coolest things. In fact, finally somebody, Kaylin, she is one of my Inner Circle members, she runs…..anyway, they’re crushing it, they’ve been here the last 3 days and they are coming back in tomorrow, or today I guess. My brain.

Anyway, I’ve been very hesitant to Snapchat because I think it’s stupid, and she convinced me that it’s not stupid, that it’s actually awesome. So now I think it’s awesome. So I’m going to start Snapchatting here soon. And I’ve got a whole process and a method behind it. One of the themes from last Inner Circle and this one that I’ve been trying to talk to everyone about is how to build your own cult, I mean culture. Cult is the root word of culture. So how to build your own cult, how to build your own culture, how to build your own community, whatever you want to call it. So we’re sharing all sorts of things like that, and one of the big things I was talking about was letting your cult in behind the scenes of what you’re doing. I think that’s part of why Marketing In Your Car has been adopted so well. Because everyday I’m just talking about what we’re doing and sharing stuff and just giving it all away and people like that. The Periscopes and Facebook Live and we’re doing this new reality show thing we’re filming. All these pieces, people just want to see behind the scenes of what’s happening.

It’s like the reality show is cool. We’re taking 2 weeks of time and chunking it down to 30 minute episode, so you’re seeing pieces of it. Snapchat was cool because, I finally got it. It was like, a reality show behind the scenes every single day of all the little aspects of what’s happening, in 10 second increments. So I’m really excited to start focusing on that and growing that. So you’ll see me, hopefully next week, start this out, but starting the process of really focusing on the building of a Snapchat following because I was want to bring people into the cult. Brent just passed me. I’m driving to the Inner Circle meeting and Brent just drove by honking. If you listen back a few episodes, Brent was the same one who got into a wreck on his way to one of the Inner Circle meetings. Maybe I shouldn’t follow him.

Anyway, for everyone, if you haven’t been sold on Snapchat yet, it’s just a really cool way to get your really hyper-active fans the ability to see a glimpse of everything that’s happening throughout your day. I was watching one or two where people snap 800 times a day, which I think is stupid, but I think if you do 10 a day and you’re taking people through the progress. “Hey, picking which supplements I want.” Boom. “In the car driving, about to start my podcast.” Boom, “At the office, about to start working on this funnel.” Boom, “Funnel got done.” Boom, “Heading to a meeting.”  Just showing little 10 second clips of the process of your day and sharing those with people.

Again, it’s like the behind the scenes. It’s building the culture. One of the things I keep stressing with everyone here in the mastermind is just if your customers perceive you as “Oh, there’s this guy and there’s his company.” Then that’s not the right thing. What we need to be focusing on is getting our people to say, “this is our company.” I want our customers to feel like Clickfunnels is their company. Like they are part of this. They are part of this movement. They’re part of this cult. They’re part of this culture. Whatever you want to call, we want them to feel like they’re part of it. I want them to feel like Clickfunnels is their business. This is their platform. This is their home where they build their company. I don’t want this to be Russell’s company. I want this to be our company. That’s the big thought.

So the more you can let people in behind the scenes, the more they feel part of what you’re doing and not looking at what you’re doing, if that makes sense. Anyway, I think that’s kind of my big thing I wanted to share with you guys today, because I think it’s interesting and exciting and cool. It’s just figuring out more ways to shift it from, this is Russell’s company, to this is our company. And I want all of our customers feel like it’s theirs. And I’d love for you guys to discuss this. In fact, come over to our Clickfunnels group and let’s talk about it. Come hang out and say, “Hey I listened to Russell’s episode, and these are things I’m trying to do to build my cult, or culture.” Or whatever you want to call it. But things you’re letting in people behind the scenes, how you’re doing it. You’re talking to people about other things to build that building and language patterns. You’re going to see some cool stuff next week in the Clickfunnels group. We’re working more on changing it from the Clickfunnels group, first off, to the Funnel Hacker group. People identify themselves in our culture as funnel hackers and they are and you are part of a community. It’s not just, “Oh I use Clickfunnels.” No it’s, “I’m a funnel hacker. This is my identity. This is who I am, I build funnels.” If you look at the t-shirts we’ve launched, they’re all focused on that, identity based. That’s what we’re trying to build. So anyway, hope that gets the wheels in your head spinning, because that’s what my wheels have been spinning on and it’s really fun and I really enjoy it. Alright, well I’m pulling in the parking lot for the mastermind. So I’m out of here. Appreciate you all and we will talk soon.

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I’d prefer you to be amazing, but can you at least be competent?

On today’s episode Russell rants about some incompetent people he’s come across while trying to improve his yard. He also tells a short story of an incompetent employee on his team.

Here are some things to listen for on this episode:

• What made the guys at Tate’s Rental incompetent.
• How he dealt with an incompetent guy he’d hired to help remove Goat-heads from a field in his yard.
• And why you need to at least be competent in your job, and then eventually become great at it.

So listen below to hear how Russell deals with incompetence in his life.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to a slightly annoyed Marketing In Your Car. Alright, so I was not planning on doing a podcast today, but I am so shocked at people’s incompetence. I just wanted to share something with you guys. I’m going to give you the moral first, and the story later. So the moral of the story is this: Just be competent. That’s it. It shouldn’t be that hard, just be competent. Be competent in your job. You do it all day, every single day. You don’t have to be amazing, you don’t have to be phenomenal, I hope you try to be, but at least just be competent, it’s not that hard.

Oh man, It should be a lesson for all people everywhere. Alright so the back story. So today is Saturday, my kids wanted to camp, actually this is kind of funny, because this story is actually someone else being incompetent on top of it. So my kids wanted to go camping last night, so we had a camp fire outside our house, which was cool and we set up the tent and slept outside, and it was a really good time. And as I woke up this morning and looked out over the field next to my house and it has grown huge and I thought, you know what, today I’m going to go rent a mower like I did last year and just mow these weeds down. Because that sounds like a fun thing to do on a Saturday. So I call up Tate’s rental I’m like, “Hey guys this is the deal. I want to rent the same mower I rented last time.” Actually at first I said, “I need to rent a weed mower.” And they’re like, “Alright do you want a blah blah, or a blah blah?” I was like, “I don’t know what you’re talking about.” And they’re like, “Do you want this or this?” I don’t know the difference. I was like, “I have a huge field. I have tall weeds that I need to mow down. What do you recommend?” he’s like, “oh you need this kind.” I was like, “Okay, cool. I rented last year, is that the same? I want the same thing as last year.” He’s like, “Yep, done.” I’m like, “Okay, cool. Do I need to reserve it?” and “He’s like yeah, you need to reserve it because people check these things out all the time.” So I was like, “Okay, cool. Reserve me.” He said, “When are you going to be here?” I said, “Thirty minutes.” “Cool, see ya in thirty minutes.”

Jumped in the car, drive on down and get to Tates. I walk in, go to the front desk dude. I’m like, “Hey man, I’m here to pick up my mower thing.” And he’s like, “What’s your name?” I told him my name. He’s like, “Uh, the mower’s not back yet.” I’m like, “What do you mean?” He’s like, “The mower’s not back.” I’m like, “Back from where?” and he’s like, “From the person who already has it.” I’m like, “I reserved it, therefore it should be here for me.” He’s like, “Well there’s no mower here?” I’m like, “Well, I’m here and I came to pick it up and I reserved it, do you have another mower? And he’s like, “Nope, there’s no other one’s here.” I’m like, “Okay.” He’s like, “If you come back in 2 hours the guy should have the mower back.” I’m like, “Dude, I don’t need it in 2 hours, I need it today, that’s why I called ahead, that’s why I reserved it, that’s why I came down, because I need it today, I need it right now. That’s why I reserved it, that’s why I drove all the way across town to come get it from you.” And he’s like, “Well, sorry man. If you come back in 2 hours.” And I’m like, “So there’s no other thing I can rent from here that can chop down weeds. I got huge weeds and I need to chop them down.” He’s like, “Nope, nothing else.” I’m like, “You’re kidding me, the guy on the phone told me there were a bunch of them here and I need to come down before some people got them.” He’s like, “yeah, nothing here man.”

So I’m starting to get Russell angry, which is like, I wanted to start throwing fists and stuff. And then the guy from across the table’s like, “Hey why don’t you just give him one of the other one’s? Those guys haven’t picked up theirs yet.” I’m like, “Are you kidding me? So there’s a whole bunch of them out there and I’m the first one here, I had one reserved and you’re reserving it for somebody else that hasn’t even showed up yet? And because of that you’re telling me they aren’t even here.” Oh man, I was like……So the guy’s like, “Okay, I guess I could do that.” And I’m like, “Are you freaking kidding me? So they were there, somebody else reserved them, but you were holding them for someone else who had reserved them, even though I had reserved one, for somebody else is coming in the future, because apparently you thought that person was more important than me for whatever reason.” Anyway, all this was going through my head as I’m sitting there angrily staring at this guy and I was like, just be competent. This is your job. I saw you last year when I was here. You should know how these things work. You don’t have to be good at your job, just be competent. That’s all I’m asking for you to do.

And then I go out there to do the thing and they haul the thing over to me and it’s not the same one, it’s half the size as the other one. I’m like, “Dude, this is half the size.” They’re like, ”The one you got last year is broken.” And I’m like, “Why didn’t someone tell me that an hour ago when I called you on the phone trying to get that specific one?” and he’s like, “I don’t know.” I’m like, “Okay.” And he brings it out and is kind of standing there. And I’m like, “So do you have a trailer for it?”  and he’s like, “Oh, you need a trailer?” I’m like, “Yeah! I’m not going to carry this thing on my hands. Normally they come with a trailer, the one I rented last year came with a trailer.” He’s like, “That’s because it was bigger.” I’m like, “Okay, well…..” I’m just like, this is what you guys do for a living. Wouldn’t the guy at the front desk have been like, “Hey do you need a trailer? Because most people do.” Instead of just assuming I did.  There you go you guys. Just be competent, it’s not that hard. This is what you do for a living. Just think through it. Look at it from the customer’s perspective.

Another good example of incompetency as it relates to my field. We were trying to get rid of the Goat-heads in this field, there’s millions of Goat-heads, some of you guys call them prickers, different names for those little things that you step on and they jam into your feet and it hurts really bad. So right now, if my kids will walk in the field, if you take one step in the field you fill your foot up with like 15 of these Goat-heads in your feet. It’s horrible. So I’m trying to get rid of the Goat-head problem. So I hired this dude to come and to scrape the top 2 inches of dirt off, put it in a dump truck and take it away and therefore Goat-heads will be gone and I can then poison the crap out of the ground and make sure nothing ever grows back, right. So we call the dude, I’m like, “Hey this is what I want.” He’s like, “No you need to rototill them under.” And I was like, “Dude the Goat-heads that are stabbing our feet are seeds, therefore if I roto them under they will be planting seeds and more will grow.” And he’s like, “No that’s not how it works.” And I’m like, “I’m pretty sure that’s how it works. Even if it’s not how it works, I don’t care, I want the Goat-heads gone and I want you to scrape the top 2 inches of soil off my property, dump them in a dump truck and take them away from here so they disappear forever. That’s all I want. I don’t care about…..this is me as a customer. I want to pay you anything you want to make this thing happen.”

And so the guy comes out and he’s like, “Well the weeds are too long.” Actually he didn’t come out first, I knew the weeds were too long, so we hired goats. I think I did a podcast on this. We brought these goats in, they came for a week, they ate all the food down, it was awesome. The kids had a good time; the field is now down to nothing, the perfect time to come in and scrape the field off. So we call the dude, have him come scrape and he says, “Well I need to come see the field first.” I’m like, “Okay, cool.” So he comes and he looks at said field, looks around, surveys it and comes back with a quote saying, “Based on the size and everything in this field, this is the quote.” I said, “Cool, come out and scrape this and dump it. “ and he says, “Okay I’ll be out next week.”

The next week comes, he decides not to show up, for whatever reason. His own excuse. So he doesn’t show up. So now we’re a week past goats being here and the fields are growing faster, so I’m like, “Dude, you gotta hurry because the freaking weeds are growing back. Come and scrape this, before I have to hire goats again to come scrape this thing down.” He’s like, “Okay I’m coming.” So then he comes out the next week with his tractors to do what I’d paid him to do. And then he calls Melanie on the phone, the first thing he does…Melanie’s my assistant. Calls Melanie on the phone, the first thing he does is start complaining about the weeds are too long, I can’t take anything away. He’s like, “You have to come and mow these weeds down and I can come and actually pull them away.” I’m like, “Are iyou kidding me? Are you incompetent? Are you seriously this incompetent? Two weeks ago you were here, the weeds were gone. That’s the first thing. They’re tall now because you didn’t show up when we hired you to show up, so it’s kind of your issue now, not mine.” Then he comes back and says, “I didn’t realize the field was this big. It’s going to be a lot more money.” I said, “How did you not realize the field was this big? You came two weeks ago and measured it. Based on your measurements you gave me a quote. How incompetent can you possibly be? It doesn’t make any logical sense to me. You came and measured it with your own measuring stuff, it wasn’t me giving you a quote of what I thought it was, it was you coming and looking at it and giving me a quote based on what you saw.”

Anyway, it was just two or three things and finally I was like, “This guy is incompetent. Let’s fire him.” And we fired him. It’s just like, I don’t want people…..I mean I like for people to be good at their job, I like people to be great at their job. But I need them to at least be competent at their job. That’s it. And this goes for; my guess is if you’re listening to this, you’re probably competent. But I guarantee there’s people on our team who aren’t. For example, at our Funnel Hacking Live Event, I found out some of the employees on my team are incompetent and it drives me crazy. We had one who….there was a….the person’s job was to check people in, and if they didn’t have a nametag just see if they had a nametag or whatever and print a nametag. The only role the person on my team was to do was just that. So there’s someone who came in, who had a mistake so we had to make their name badge. So instead of being like, “Hey, this is my job. I’m here anyway. I got nothing else to do and I’m sitting here behind a chair, playing my iPad and my only role is if someone comes up to do this.” And it was like complaining, and rude to the customer, all sorts of things like that. And then the next day, someone forgot their nametag at their hotel room, which is 45 minutes away. He came in like, “Hey I need a nametag.” So instead of being like, “Oh, cool. Yes, I remember you. Let me help serve you.” It was like this huge problem and why they were so upset and pissed off and saying, “You have to go back to the hotel and get it before you can walk through the door.” And all these things.

So I’m hearing about this from somebody else. Someone on my team is treating one of our customers this way and I’m like, “Why are you incompetent. Your only job is to serve our people and not be a horrible person to them. That’s it. You don’t even have to be good at it, you just have to do it. Just smile, even a half smile, doesn’t have to be a whole smile, just a half smile and help people. That’s it. Do you not see me on stage killing myself to give a good experience to everybody? And when you come in and just do a stupid thing like that, it looks…….ugh.” Just be competent. There’s the moral of today’s lesson. Just be competent. And if you got employees in your team, you’re fearful might not be competent. Maybe they’re good, maybe they’re not be great, let them listen to this and say, “Hey just be competent. It’s not that hard.” And after you’re competent, then become good at your job, and after you’re good, then focus on becoming great. And after you’re great, when you’re great, when you’re a A Player people will pay you whatever you want. So there you go. Quit being incompetent. that’s what I got. I’m going to go mow my lawn because that’s what I want to do today. It’s going to be fun. And hopefully I’ll find someone competent to help me get these Goat-heads out of my yard so my kids can play out there in bare feet. So that’s the goal. Still haven’t found the competent players to help me make it possible, but that’s where we’re going. Alright guys, that’s all I got for you today. Have an amazing time. Have a great weekend and I’ll talk to you guys soon.

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If this works, this might be my new favorite way to sell.

On today’s episode Russell talks about Funnel Fridays, a new idea he had and is starting today where he’ll do funnels live for everyone to see. He explains how this will help people learn how to consume his products and make them want to buy them.

Here are some fun things to listen for in this episode:

• How Russell came up with idea for Funnel Fridays.
• Why Funnel Fridays will make people want to buy Clickfunnels, Funnel Scripts, and Funnel University.
• And find out how you can watch Russell build a funnel live.

So listen below to hear more about Funnel Fridays and why you should be a part of it.

---Transcript---

Good morning everybody, this is Russell Brunson and I want to welcome you to Marketing In Your Car. Hey everybody, today is a special day, it’s a very special day for a lot of reasons. One, it’s Friday, number two is it’s the last day of the hack-a-thon, and number three the most important, is today is the first day ever of Funnel Fridays or Friday Funnels, I can’t remember what we called it. It’s either Funnel Fridays or Friday Funnels. I think it’s Friday Funnels, no Funnel Friday. Oh crap.

Anyway, I’ll learn it more as we keep doing it. But I think I’ve figured out a cool new way to sell stuff that’s going to be really, really, really, really cool. I hope all you guys knock me off because I’m pretty sure it’s the coolest thing ever. If you look at our typical sales process, we’re driving ads, we’re doing stuff and people were coming into the beginning of a funnel, they go through the process and they either buy it or they don’t. And then there’s upsells and their moving from funnel to funnel to funnel and eventually they kind of drop out the back and then they’re people, they get your emails and their doing stuff, but they’re not actively engaged into any kind of sequence. So I’m like, how do you….what do we do for all those people? Because I’m sure they have money they want to give to us. How do I make them re-inspired to give us money? So that was where this thought came from.

If you listen to my whole perfect webinar concept it’s all about doing these webinars weekly and on and on and keep going forward, and doing the same webinar every single week and filling them up with people and keeping that consistently moving forward. And I still believe in it, I still think it’s the model of the future. But after people go through that, when do you ever sell that thing again? Because the reality is a lot of people want to buy stuff, they just didn’t at that time, but they might 3 months later, 6 months later it might reignite them.

In fact, it’s funny back in the day, and I should probably more with my business now, but we had a webinar called Dotcom Secrets Local and we would do our webinar to our own list every three months, and I was like everyone has seen this, I pounded it like crazy three months ago. And we do it and we make the same amount of money as we did three months prior. And we’d do it four times a year, same webinar to our same list and every single time it worked. I was thinking, last year Mike Filsaime did the Clickfunnels webinar 3 times to the same list in one year and every single time he did over a hundred grand in commissions, so two hundred grand total sales. Jason Fladlien just did our webinar twice in the last 4 months. So it’s like, our list will keep buying a lot more than we think, but I think we get bored of it, or we don’t whatever. So we have these limited beliefs. So there’s one thing and the second thing, maybe that’s the third thing now, I can’t remember. The third thing is that I was listening to Pat Flynn a little while ago, maybe a year ago, maybe two years. He was talking about how every Friday he was doing a webinar and people would get on and he would just talk about podcasting and the whole time call to action. Like home shopping network style, he pushed people back to go buy, and pushing them back to go buy, and pushing them back to go buy.

So I kept having this idea for a while, this is cool, what if I set up something where every Friday I did something cool, that made people want to come hang out with me and talk, and then in that thing I could home shopping network style sell people. Never blatant like, “Hey go buy my crap.” But it could be like, “Here’s me using Clickfunnels.” And they’re like, “I wish I had Clickfunnels.” And then I’m like, “Here’s me using Funnel Scripts.” And they’re like, “Funnel Scripts is awesome.” “Oh here’s me using Funnel University.” And they’re like “Oh!” and they see inside of me using all of our products and see that, “Wow, Russell’s not only”….what do they say on hair club for men? “Not only the president, but I’m also a member.” They see that I drink my own kool-aid, and see us doing stuff, and it becomes this fun, exciting viral thing that grows and then through that process we get people to buy our stuff every single week and share it with their friends and it becomes viral and all those other fun things associated.

So that’s the thought. Today’s day one. And it’s either Funnelfridays.com, or fridayfunnels.com, I can’t remember, but I’ll learn that better and get back to you on it. But basically what I’m doing is there’s a page and at the top of the page is a Google Hangout, I’m doing the Google Hangout live and what we’re going to do, I’m going to build a funnel each week in 30 minutes. I told everybody to ship me their product so a whole bunch of people are over-nighting their products, so this morning I’m hoping there’s going to be a bunch of different boxes in the office when I show up so that I can pick one. So we’re going to pick one and then we’re going to live build out a funnel. I’m going to have a 30 minute countdown clock on the screen, countdown from 30 to 0. And I’ve got to get the funnel done before the clock hits 0. It’s going to be and Jim Edwards is coming on because he’s going to write the scripts in Funnel Scripts. I’m going to be busting out the funnel inside of Clickfunnels. We’re uploading images inside of Funnel University and just…..people are going to see my work floor and how I build funnels, so it’ll be cool.

And then down below it’ll be like, “Hey get your funnel stuff. Number one, here’s Funnel Hacks, you get a discount, you get Clickfunnels for free for 6 months. Number two, buy Funnel Scripts here. Number three, get Funnel University here.” So it’s pushing them to all of our core offers. It’s kind of funny, back, this is rewind time, it’s pre-podcast, maybe it’s right when the podcast started, I don’t remember. But we were launching this company called Rippln and this is how we grew. We did daily hangouts, which was a nightmare, but we did daily hangouts like this and we’d tell everybody, “Hey, we’re coming back tomorrow, bring your teams back.” And every single day people were bringing their teams back, and bringing their teams back and they kept organically growing like that. Now it’s kind of the same thing, we’re going to do this Funnel Fridays each Friday and then we’ll let affiliates promote them. And the coolest thing about doing a hangout is, you do the hangout live but it’s not like if someone misses it live they miss it. Because they can come back to the page anytime after and the things already embedded in there and they can watch it now, all week long the one you just did.

So affiliates can promote it all week long and keep getting, it’ll show the most recent episode and then when the new one comes, it just floats out for the new one, so it’s a really cool process. So that’s what we’re doing. And then the other thing we’re doing, we’re having crazy success right now with Facebook Live or Facebook Mentions, whatever you call it. So I think we’re going to have a Facebook Mentions or Facebook Live for this Friday Funnel from behind the scenes while I’m doing it, which will hopefully get people more excited because we’ll get Facebook Crew all coming over as well. That’s kind of the game plan. So it’s going to be pretty awesome. Anyway, the good thing is its happening soon. The bad news is its happening in 45 minutes, and I’m late. I was supposed to get to the office an hour and a half ago, I slept in. Now I’ve got 45 minutes to promote it, set it up, figure out what funnel I’m going to build, blah blah blah, and all that other fun stuff. So that’s what’s kind of happening now. I’m really nervous, but really, really excited. Worst case scenario, I totally screw up live in front of everybody. Best case, we inspire some people, get them excited about using our products, they get to see how I build stuff which might inspire them to build more stuff and get them consuming our product. It’s all about operation consumption over here.  That’s my goal, is to each Friday consume our product live in front of our audience so they learn how to consume it.  And I think that’ll be a big difference for us. So that’s what I got you guys. I hope that gives you some ideas for your business, for your products. I think it’s something that any of us and all of us should be doing. But I will set the model, I’ll show it to you guys in the next few weeks, and then I hope you guys copy me, knock it off, use it. Because it’s going to work. Alright, that’s what I got for today. Thanks everybody, I’ll talk to you guys soon. Bye.

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This hack-a-thon has been different than all the rest.

On this episode Russell talks about some things that he and his team are working on at the hack-a-thon, including building a foundation with the development team to get things moving forward faster, and the decision to rebuild Backpack.

Here are some cool things to listen for in today’s episode:

• How Russell’s tendency to over commit is making this week crazy.
• Why Russell’s team decided to work on Backpack rather than Actionetics.
• And why the Inner Circle mastermind group will no longer have to rent hotels to get together.

So listen below to hear how the hack-a-thon is going and to hear about the exciting new things happening.

---Transcript---

Hello, hello, hello everybody. This is Russell Brunson and welcome to Marketing In Your Car. Hey everyone, I hope you guys are doing awesome. I am heading into day number 3 of the hack-a-thon, well of the official hack-a-thon it’s day 6 or something of when everybody started coming. It’s been a little nuts. It’s been really, really good.

I don’t know if you guys ever do this, but sometimes I have tendency to over commit to a whole bunch of things at once. For example, right now we’ve got Anthony and Brandon at my home filming stuff about a product for Biohacking Secrets. We’ve got a cleaning lady in the house, cleaning. We’ve got people out fixing our pump, because the well broke again. We’ve got people working on the poolhouse. We’ve got my wife and two of her friends working out with a trainer. We’ve got our accountant, who’s related to Collette, my wife, who slept over last night, on top of Dave. Plus we took 30 people to this really amazing restaurant called Barbacoa last night. All the people, all the programmers in marketing are here. It’s been nuts trying to juggle and do everything, but it’s been really good.

It’s been interesting, normally when we do our hack-a-thon, we come in and talk for 15 minutes and everyone locks down, well I don’t code, I wish I did. But we code, and I write copy or do pit funnels or whatever, and we just go, go, go like crazy. And this has been a little different. Not different in a bad way, just different. And it’s funny because the person in me is like, I just want to go, go, go, go and this has been interesting, it’s been a lot about bringing in our developers from around the country, bringing in our marketing team and trying to build better relationships with everybody so that everybody can work faster. It’s one of those thing, take 2 steps back so you can take 3 steps forward type of thing. It’s funny, because me and Dave and a couple guys on the team are very, move things forward every second of every day focused, it kind of is driving us loony toons, and crazy, but I see the value in it as well, in fact, the first two days these guys, the programming team, they spent 2 days together and it wasn’t us coding and solving problems and fixing bugs and adding new features and stuff like I assumed and thought it would be, it was a lot more helping the entire dev team really understand why Clickfunnels matters. Why it’s important. Why our customers want what they want. So it was hours and hours and hours of discussion explaining to them this whole world and what internet marketing is, and affiliate marketing and why we want tracking ideas and why we want subID 1 and subID 2 and why we need our stats right. And why this part of the stats don’t make sense and helping them to understand it, which again isn’t moving things forward, but building a foundation so we can move forward a lot faster.

So It’s just been one of those things that’s been necessary but that drives people like me bonkers, who just want to move forward. But I think it’s been good and will be interesting to see what happens over the next three months. Because we’re spending this week to build this foundation and get a good understanding, set the goals and road marks and the game plan to move forward before they go home, they basically got a 3 month sprint to get these certain things done. And then month 4 we’ll meet again, so once a quarter we’ll get back together and kind of do this same thing. Hopefully the future ones will be less talking and more coding, just because everybody getting on a better foundation.

And then every 4 months everyone flies back in, set new goals, set new foundations, set new ground work, and then everyone goes back and boom kind of doing that in and out thing every quarter, which is kind of the game plan. We’ll know more over the next sprint of 3 or 4 months, what we get done. So one of the major things we’re working on for the Clickfunnels hyper users like me, we’re kind of rebuilding Backpack. Not rebuilding it but a lot of it was we were trying to figure out how to make Backpack the best shopping cart affiliate platform in the world. I think when we built it initially, we knew we needed it, so we built it and it was out there and it works, but it’s not the best. So we had 2 thoughts, one is we kill it or number two we make it the best. So we spent one day just basically going through every shopping cart and affiliate platform out there, we’ve got a lot of accounts and we went through all of them and categorized the pro’s and con’s. And this one’s awesome because it did this and this, and this one sucks because it doesn’t do this, and this one’s great……looking at all this stuff, which was really fun actually, seeing how everyone does different things. And then from there breaking it down to like, what do we want ours to do? How do we want ours to function? How do we want ours structured? So we took, I feel like we took the best pieces from a bunch of different spots.

And then another cool thing, this is new to me and our world, one of the guys in our team is UI, User Interface and User Experience guy and he does the design, the coding part of the user experience, but more so, he tries to really understand. So we went and found 10 or 15 hyper users of Backpack, so he called them on the phone and talked to all of them. Found out what they like and what they don’t like, and what they wish it did, and what they’re……and all these things. Then he did the same thing with me, which was kind of cool because we saw these really weird commonalities among the hyper users. We all want it to do certain things it doesn’t do. And they were all the same things and there’s this really cool crossover blend. That was really cool too.

Anyway, I don’t know if that helps any of you guys, but hopefully it does. Hopefully it makes you think through the process and things that you’re doing and give you some context or some ideas.  So yeah, that’s kind of what’s been happening. So I’m excited for the new Backpack. The plan initially with this hack-a-thon, is we were going to focus on Actionetics, that was going to be the big driving point, but when we had Todd, Dylan, Ryan and me, and Dave and the guys here, and we were looking at what we thought we needed to work on in the next 3 months it shifted from Actionetics to Backpack. So it’s been interesting. So Backpack will be our focus for the next, hopefully the next 3 to 4 months, and then at the end of summer, a little after summer, is when we do our next hack-a-thon, we’ll get back together and we’ll shift focus, hopefully as long as we finished our initiatives, to Actionetics.

One of the other interesting things we’ve done, it’s just funny how all these lessons apply in so many areas of your life. It’s like, right now the way our dev team has worked, everyone is spread across the platform working on different things. It’s like, okay this guy is integrations, this guy is doing bug fixes, this guys is bug fixes in Backpack, and this guy is bug fixes in Actionetics, and this guy is building a feature in the Marketplace. Everyone’s kind of all over the place and because of that it seems like nothing ever gets done, because everything’s incrementally inching forward. And I think that most of us entrepreneurs have the same problem. We’re doing 12 companies at once and because of that none of them are making any money. What our focus is for the next 3 months is for everyone to focus on Backpack, which is going to be a really interesting experiment where basically everyone is focusing on one thing. That way when we do our daily standing meetings and things like that, everyone’s dealing with the same problems and everything is inter-related and we’re hoping there’ll be a lot more value for everyone because of that.

Anyway, just a couple of things we’re learning through this process that hopefully will benefit you guys as well. Anyway, that’s about all I got for today. I have been up early this morning, we did some Wim Hof Method, which doesn’t make any sense to you yet, but when Biohacking Secrets comes out that’ll make more sense. It’s crazy, I actually did the process and held my breath for 3 minutes, which doesn’t make any logical sense to me outside of the fact that we did it. It’s crazy, the first time I did it, I think it was 1:30, the second was 2:45, and the last one I did was 3 minutes, crazy, cool, ninja things that are happening. Anyway, if you guys want to geek out on that, when Biohackingsecrets.com comes out you’ll be able to kind of dig deeper and see all these weird things we’re testing on ourselves and how that actually relates back to performance in anything. It can be sports, could be business as entrepreneurs, as a leader, as a speaker, whatever it is that you do and you want to do better.

Anyway, that’s what I got you guys. I’m almost to the hack-a-thon office. I don’t know if I told you, we rented an office for the hack-a-thon because we had too many people to fit in our other office. Which actually worked out really good, because in our other office the air conditioner broke. And this whole week it’s been like over 100 degrees here in Boise, which is really hot for this time of year. So my main office, it’s horrible. It’s insane right now. So I had to go back yesterday to do a webinar, we had a big webinar with Jason Fladlien. I get back there and it’s like 120 degrees in the office and I’ve got on long pants, so I go and we did the webinar, which I did my webinar, and then Jason goes and he’s one of the best webinar pitchmen in the world, so he gets excited and he want to plug in what he does. So my typical 2 hour long webinar totally ended up going for 3 ½ hours we were on that thing. So we got done and I was light headed and sweating, and my legs were soaked from my pants. It was pretty crazy, but we survived it. So I think the air con guy was supposed to have everything fixed today hopefully. So we’ll be able to be back into a normal office here in the next little bit.

And the other cool thing, so many cool things are happening, way too many things at once. Next week we have Inner Circle, so that made me think about this, our Inner Circle’s next week. One thing about the Inner Circle is that, usually we do them in hotels here in Boise, but we’re tired of renting hotels, so we’re like we should get our own. So basically we just bought a new office that we’re turning it into, it’s about an 8,000 square foot office, so half of it, we’re going to chop off and turn into a mastermind room where we can fit about, well we’re not going to have masterminds this big, but we can fit 80 to 100 people in our office, and the other half will be our new office, which would be amazing. So we’re building our own Inner Circle Mastermind room, which we’ll also use for our Certification event.

Speaking of certification, we are launching a new certification today. I bet you guys think I have the worst ADD ever, for juggling so many things, but they’re all coming out really, really good, which is exciting. So before I tell you anything else you guys think I’m having worse ADD, I’m going to get back to work and get these projects pushed out the door. I’m also going to jump off because I’m completely lost, I can’t find the new office, so I think if I turn off the Marketing In Your Car and start focusing I should be able to find it, in theory. We’ll see. Anyway, I appreciate you all, thanks for listening and we’ll talk to you soon.

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It’s time to focus on your “one thing”.

On this special late night episode Russell talks about how he learned to stop being a jack of all trades and focus everything around one thing. He also reminisces on some of the harder times he’s had before he got this far.

Here are some interesting things you’ll hear on today’s episode:

• Russell tells how he used to be a “Jack of all Trades” and how that limited his growth.
• Why at first he thought it was a bad thing to be pigeon holed as “The Funnel Guy” and why he changed his mind.
• And why everything he does now is focused around Clickfunnels and why that is the key to his success.

So listen below to find out how Russell went from “Jack of all Trades” to “The Funnel Guy”.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to a late night, well not too late, it’s about 8 at night, so a later night Marketing In Your Car. Alright everyone, so I’m heading back to the office, we are day two of our hack-a-thon, which is so much fun. So we had the last, we had about a 4 hour smack-down today deciding the future of Clickfunnels and it got heated, it got a little bit….a little tension, but it was all good because it’s just interesting. I love my partners and love the people in the company, everyone has, we’re all definitely people who are great at what they do, so we have strong opinions, but when all was said and done, a couple of things I think are very true. One is we all respect each other, like insanely, a ton. And number two is that we care about the customers, and that’s really where the conversation keeps going to, is what is best for our customers, which is awesome. Way better than, what does the board of directors want, which is once again why I will never do the whole VC thing, on top of all the other jokes. But it was really good and we have some really cool directional things that we’re doing that, some things make me nervous but they’re going to be huge. Game changing type things. So I’ll share more as we keep going on, but I just wanted to kind of share that.

And then I wanted to talk to you guys about something that I think is really important, that’s on my mind. It’s interesting, I looked at the last 12 years of me being in this business, and first year I was just hustling and tried to make a little bit of money and I did and that was awesome. And then I tried to make a little more and I remember I was just hustling. We’d do a promotion and make $15- $20K and then I wouldn’t do anything for 3 or 4 months. Then we’d try something else and we’d make a little more, here and there. And I remember one day one of my friends who’s in the business was like, “Did you pass six figures yet?” I was like, “ No.” because in my mind six figures a year is insane, that’s not even possible. Then I was like, wait. I started doing the math, I was like “Oh my gosh. I did, I passed six figures this year. That doesn’t make any sense to me. That seems outside of logic.” It wasn’t something I believed was happening. So then I got excited, now I got a goal. I want to make a million dollars in a year.

So we went towards that goal, and went towards that goal. It’s funny because I think it took me 3 or 4 years to cross a million dollar mark, and there’s some mental barrier. I missed it by a few ten thousand dollars 2 or 3 years in a row. I just remember I was like, why can I not break the million dollar mark in a year? It just seemed so impossible for some reason and I couldn’t figure it out. And then after I finally did break the million dollar mark, then that mental barrier was gone and I shot to the next level and we got to the point where I think my best year we did 8.9 million in the calendar year, and I think we did 10 if we looked at it from a start day. A 365 start day from the peaks. But in the calendar year, from January 1st to December 31st, on tax is 8.9 million was the biggest year I had. After that is when the company crashed, if you listen back through all my old marketing in your car’s you’ll hear all those stories. That’s not for today.

Then we restarted, and we started growing and we stuck at 3 million dollars a year, for 5 years in a row, stuck, stuck, stuck. We tried focusing, which got us to 3 million, we were like let’s diversify, let’s launch 10 companies. We launched 10 companies and we still made 3 million. Then, it was just thing after thing after thing.  And then we started having a little more success when some of our other offers started going bigger. Neurocell did well and a couple of other offers started doing well. Anyway, it was just……but it still, then I think we were hovering around 6 million or so. I was like, “How do we get back to 10 million without having a hundred employees? How is that possible?” And I remember going to marketing events and people would be like, “Okay, this is the whatever guy. This is the whatever person.” And everyone would have their thing, and be like, “Russell, what’s your thing?” and I was like,, “We’re all things marketing. We do copywriting and we do funnels, and we do traffic.” We just kind of did everything. And I always thought that was a strategic advantage. “You can go to this guy to learn whatever, but we’re going to teach you the whole thing.” And that was always our whole thing. We want to teach everything.

Just by nature, we were good at everything, so we wanted to show everything and teach everything in this market and that’s what we did. And the problem is we just kept getting stuck and stagnant. And I never could figure out why. And then the whole Clickfunnels thing came and it wasn’t something we even invented the conversation. People had been talking about funnels, we’d been talking about funnels for 8 or 9 years. And I remember at the time, Ryan Deiss Traffic and Conversions Summit was all about funnels, seems like it was a hot topic right when we were building this tool. It really was a perfect storm when we launched it and all these things and it took off. And I wrote my book, and my book wasn’t ever really about funnels. Like if I was to re-title it now I probably would change the title, at least the subtitle, to be more about this is a funnel book. But it didn’t it was just me teaching my process, but it all came down to funnels. When you look at the whole process, it was all funnels. And people read that book and because that came so close to Clickfunnels people associated it as this is the guide book or the handbook for funnels and this is the software, and that means Russell, therefore, is the funnel guy.

But at first I didn’t like that because I was like, there’s a lot of people teaching funnels, I’m not the funnel guy, I’m the guy who does everything. And it’s interesting, but that’s kind of like I had this weird pride thing that I wanted to bigger than funnels, or I wanted to be whatever, but people kept kind of pigeon holing it, you’re the funnel guy, you’re the funnel guy. And finally after a while I started embracing it and shifting things and now all of our products are being tied to that. Funnel Scripts, here’s the scripts to your funnels. We had High Ticket Secrets, which is your high ticket funnel, and we had all these  other things that we have rolled out before and since. And then we started tying things to Clickfunnels. We have our Quick Start Program, which is helping people set up. We’ve got our funnel certification program, even my Inner Circle, interesting enough, transitioned to a funnel inner circle. Someone even mentioned it, last meeting. The reason why we’re in this room is because Russell’s the best in the world at funnels. I was like, how interesting is that? And I really think that the big….I mean obviously there’s a lot of things that happened, but one of the biggest thing for us that took us from where we’re at now to this year, I don’t want to share numbers or anything, but it’s going to be, I mean 3 or 4 maybe even 5 times more than my biggest year of all time. It’s just kind of crazy.

And I really feel like it’s because we picked our thing. And that’s what we’re focusing on. Everything we’re doing is around this one concept of funnels and we’re trying to become the best in the world at funnels. Our coaching’s around funnels, our products around funnels. Our front end offers are around webinar funnels and book funnels. Everything is tied to this conversation that we are trying to become the best in the world at, and I think that that’s one of the keys. As much as I hated to go that way and I didn’t want to, and I fought it for so long. Because I’m good at a lot of things, I wanted to be all these things, but I don’t think that’s the key. The key is figuring out what are you the best in the world at? What is your thing? And then everything you create is tied to that one thing. You know, Ryan Deiss just posted, I think Digital Marketers, he’s says it’s been 5 years now and I was reading this post. It was really cool, I really enjoyed it. But he was talking about how every year their business model changes. They were this, they were this, and they were this. You know, one year they were funnels, the next they were consultants, the next year they were whatever, and this year they’re doing certifications and it’s kind of like, their business keeps changing and I know they’re doing well, but my guess is that if they would pick a track and stick with it, and they’re trying to obviously, one of them is going to become the thing for them, but if you were to ask people 3 years ago who does funnels in the industry everyone would have said Ryan Deiss, but they shifted away from that. They shifted their focus to the next thing. It was the machine in email marketing and then it was…..and now it’s certifications. So I’m hoping they find their spot, I think certifications; I think what they’re doing with certifications is unique and cool and nobody else is doing it. We’re definitely not going that direction. I think that there’s this area that they’re going to carve out and just kind of own. I hope that’s the plan. I hope. I love to see what they can do if they execute hard on that for 3 or 4 years and just focus there.

I look at us we’re focusing now on this one thing and I start looking at a whole bunch of things are going through my mind right now. How do I build a community? Surround a topic? Our community, we’re funnel hackers. We funnel hack. We can have live events, hack-a-thons, the funnel hacking live event. It’s funnels and …. And it’s suddenly all these things and if you want to build a cult or a culture, it comes down to becoming the best in the world at one thing and then tying everything you’re doing around that concept.

Kind of a fun idea behind that. One of my close buddies, Chad Woolner, he’s a chiropractor and he’s been kind of trying to figure out his spot in the world outside of his practice. What does he want to do? How does he want to serve people outside of that? A little while ago he decided he wanted to help serve chiropractors and help other one’s get to the point that he’s gotten, really free themselves from the startup of a practice and those kind of things. So he started a podcast, he’s doing all these things, and they’re all good and he’s teaching everything from how to do this to this, all these things which are broad and good. And we were at a camping trip the other day, and I was sitting there and I was like, “Would I go on Paychat to learn how to grow my Chiropractic business?” and I was like, “I don’t know if I would.” Not that he doesn’t know his thing, because he does, but I don’t think he’s the best in the world at all those things that he’s teaching, all those things. What could Chad be the best in the world at. And I was thinking, and this isn’t the answer for everyone, but for him I was like, “Dude, you’re probably the only Chiropractor on Earth that knows anything about funnels. You build funnels, you build your own funnels, online funnels, offline funnels. I would venture to assume that you are the best in the world at Chiropractic funnels right now. That should be your thing man. You should shift all your branding and everything around that one thing and make that your focus. If that was your focus and I was a chiropractor I would come to you in a heartbeat. I wouldn’t come to you to learn how to build a chiropractic business, because you don’t have the biggest Chiropractor business, so I wouldn’t come to you for that. I would go to whoever did. But you’re the best in the world at chiropractic funnels. I would come to you for that. If you were to come to an event, let’s say there’s a big event in your industry you could say ‘hey, I’m the Chiropractic Funnel Dude.’ They would allow you to speak because you are that person.”

And I was looking at the other Chiropractic guru’s and there’s a social media one, there’s different ones and each of them would have their little spot in the ecosystem. I’ve always, again like I said, I always was kind of resistant to that and fought that, but now I really think that’s the key. Anyway, I just wanted to leave that while I’m driving back to the office to kind of think on. What is your thing? I know you’re good at everything, because you’re amazing. So of all those things, where, when someone says, “Oh, so and so, they’re the funnel dude. They’re the social media dude. They’re the eat fat and butter dude. Or put butter in your coffee dude.” Or whatever your market is. What makes you unique? What makes you different?

It’s kind of funny, I was looking at our old products, we had micro-continuity, which was cool, but it was just another random thing where now I can be like, “hey micro-continuity funnels.” And suddenly takes a concept and wraps it in a way that is unique to me and now it gives context and now people care. Anyway, just some thoughts. Hopefully that helps some of you guys and I hope you take some time to kind of carve out where in the world you fit into your ecosystem. And don’t fight it because you feel like you’re better than it. Own it. And I think that’s how you go deep with people and your audience. That’s where you’re going to see the biggest transformation. So there you go you guys. I hope you enjoyed that. That’s all I got. I appreciate you all, thanks for listening. Thanks for being part of this crazy community we’re trying to build, and I’ll talk to you guys soon. Bye.

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Something cool I learned from wrestling…

On today’s episodes Russell talks about hiring a new energy coach and how she is similar to having a wrestling coach. He also talks about why having some kind of coach is helpful in giving you an outside perspective on your life.

Here are some fun things you will here in this episode:

• Why Russell hired a new energy coach, and why he almost always has some kind of coach in his life.
• Why seeing things from just your own perspective is not enough and you need an outside perspective to help you work through problems.
• And how Russell is trying to learn to take the time to look back at a coach and is soon going to have forced meditation to do it.

So listen below to hear about how having an outside perspective on your life can help you.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car.  Good morning everybody. I hope you guys are all doing amazing. I am heading into the office now as normal. I probably should just quit saying that because you guys are all riding with me every day and you all know that’s kind of the game plan.

But I wanted to share with you guys a cool insight I had two days ago. I need to preface it, because in my mastermind groups every year we get a group amazing women who join who self identify themselves, so I wouldn’t say this if they didn’t say it, but since they do I can tease and I can play off of it. But, they come in and usually everybody introduces themselves, “Hey I’m so and so and I’m in the woo woo niche.” Woo woo typically means all of the mindset and spiritual healing and all these things that are grouped in, in the woo woo, right. So that’s kind of our joke in the Inner Circle like, “You’re one of the woo woo teachers.” It’s kind of funny. So with that said, I do believe in a lot of those kind of things and I think there’s a lot of value and stuff and a lot of cool things that come from that.

Anyway, one of our members….some of you guys may have heard of them or met them, but if not, they’re amazing. Their names are Justin and Tara Williams and they run a couple of podcasts. One in the real estate market which I……if you want to flip houses, these guys are amazing, they flip like 100 houses a year, but that’s not the kind of business I want to be in, but if you do go check it out. I don’t even know the name of the podcast there is. They also do one called 8 minute millionaire, which is one of my favorite podcasts. It’s really, really fun. And then Tara just launched a new podcast called, I’m going to mess up the name; it’s like the Energy Healing Podcast. She launched it and I kind of saw them launching it, but I didn’t know much about it, and then at the group she got up and kind of presenting and explaining what they’re doing. And we were teasing them, “Oh no, you’re in the woo woo market now. You guys went from hardcore house flipping to becoming a millionaire to woo woo in a year, which is kind of funny.”

But it was awesome and she showed the process and the model that they’re doing. It was really, really cool. In fact, maybe I’ll talk about it another day, but if you want to see a really interesting, simple, clean model, I’m really kind of watching them close, because I think it’s cool, but if you go to tarawilliams.com and make sure you spell it right. I’ll make sure… my sister-in-law transcribes these; I’ll make sure she goes to the right site, so it’s right in the transcript. If you go to tarawilliams.com, it’s a very simple page telling you a story, you opt in, they get you to listen to the podcast. The podcast pushes back to an energy healing calm, and then eventually I’m sure they’ll go to hiring coaching and a bunch of stuff like that. But it’s simple, the podcast is the traffic generator, and then you look at the podcast, she did a really cool job of when you come in and taking you through an indoctrination. First thing she introduces the podcast, second podcast episode tells her story and then after that it goes through a 21 day jump start. 21 days of hope to help you become indoctrinated and understanding energy healing. Why she does it, how she does it, all these things, which increases your desire to want to go get the coaching call, and things like that.

Anyway, needless to say, I’m going through the process. While she’s at the Mastermind, she reads my energy, totally the woo woo realm of things, so if you guys don’t believe in that kind of stuff, I totally understand it, but I was like……it was strangely amazing and interesting and yeah. So we actually, during the mastermind I had them come over and talk to my wife and I more about what they do, and did a session with us then, and then I drank the kool-aid and signed up and paid them a bunch of money to do some of my own sessions. So my very first call was on Monday, which was Memorial Day. So I woke up early in the morning and did that and it was interesting. I would say I’ve done a lot of coaching, a lot of coaching, probably more than most people on earth over the last ten years, but I would say that it was the most specific personal development, life coaching, whatever you want to call it, session that I’ve ever had. I’ve had a lot of good things that are….but the problem is they are more generic; the way she does things is very focused on me. Anyway, I will leave it at that because there’s a bunch of stuff that is outside the scope of this podcast. I wanted to share that first off because I think the model is really, really interesting. Second off, during my session I learned something really interesting about myself, that I think would be good for you guys too.  So therein lies what we’re going to be talking about for the next 5 minutes till I get to the office.

So during my session we were talking about just things and how I work. She was asking me, “There’s some kind of wrestling analogy here that you need to figure out and explain to me.” And I was like, “Okay.” So I’m kind of thinking through it and I don’t remember exactly what she said for this to kind of come up or anything but, I remember the moral of the story and it was talking about wrestling, and any of you guys that have ever been to wrestling match, this is kind of how it works. When you’re in high school they’re 6 minute matches, when you’re in college they’re 7 minute matches, it’s basically 2 minutes for each period, there’s 3 periods. First period both of you start on your feet, then after 2 minutes, or in college the first period is 3 minutes, then there’s a quick break. The break literally is maybe 10 seconds, it’s long enough for the ref to flip a coin, see who gets their choice, whoever wins the choice can say they want to go top, bottom, neutral or defer. Top means that you get to start on top of the guy, bottom means you get to start on the bottom, where you’re on the mat and the other guys on top of you. Neutral means you get on your feet again and defer means you let the other guy choose and you choose the 3rd period. So that’s kind of what is top, bottom, neutral or defer.

So that goes really quick, you pick “I want bottom.” And then right before you walk back to the center of the mat and kneel down you look back at your coach for a second, maybe 2 or 3 seconds, a really short period of time, just long enough for your coach to be like, “Dude, Russell, he’s leading his right leg, look for that. You’re missing it but he’s leading his right leg.” Or “Hey Russell, keep your elbows in. You’re overextending your arms.” Or whatever that little piece is. And my coach is able to see what I’m not. Because I’m right there, my face is in the middle of this thing. We’re beating the crap out of each other, there’s heads and all sorts of things are happening. And I’m aware of as much as my subconscious mind is picking up from all my training and my practice and everything, but there’s things from the outside I’m not able to see just because I’m so close to the thing. So I look back for a second and the coach is like, “Hey, your elbows are flying, keep your elbows in.” I’m like, “Oh crap, I didn’t even realize. I’m getting out of position.” Or “Hey look for the under-hook on this guy, he’s reaching.” Or “Hey, look he’s stepping.” Or whatever it is, they give me a second, maybe 2 seconds of really fast coaching from an outside perspective. You go to the middle, boom you start again. You go for the next 2 minutes,  the period ends, you come back, reset, you’re standing there and look over to the coach and the coach is like, “Boom, here’s this outside nugget that you’re missing.” And then the match is over.

And what’s interesting, if you look at those little things, it’s tiny periods of time. Seconds, maybe 5 seconds max. But you’re getting this perspective from outside, from something that…….I think about this a lot. For me, and I don’t know if I’d say this in all situations, but you got Tiger Woods. Tiger Woods is better than his coach. Typically if you’re in competition, you’re better than your coach, you’re coach may have been better back in the day, but they’re not actively competing. So you’re the best, you’re technically better than your coach in that period of time, but the coach still has a different perspective that you don’t have. He’s able to look from the outside and be like, “Wow, Russell is doing a lot of good things right, but this is where he’s getting in trouble. This is the piece…” or whatever those things are. And it’s that outside perspective you get for a second. And one of the big takeaway’s from my session with Tara was understanding for me in my business, I’m in the heat of it. I’m going a million miles a minute and doing all sorts of stuff just like I’m in a wrestling match, and the thing I was missing was I wasn’t taking that time to look back at a coach, look back at whatever. And it could be a coach, it could be a spiritual thing, through prayer, which I think is probably more of where I need to be focusing at. It could be, you know whatever, but it’s taking a second and looking back to get the outside perspective so when you go back to battle you have that ability to execute better.

So that’s kind of where I wanted to share with you. For each of you guys it’s going to be different. I think for me, and it’s one of my things I’m trying to work on for the next month or so and really figure out, is where are those times for me? I’m not a big fan yet of meditation, but I know people who are obsessed with it and seems like in my world, everyone is getting more and more obsessed with meditation and I just don’t feel like I have the time for that right now. Some of you guys know I just bought a flow tank, so the flow tank is going to be at my house next week, it’s being delivered. When you do a flow tank session, it’s like an hour sitting in this tank floating in salt water, you just kind of sit there for an hour, so it’s going to be my forced meditation time. I don’t even know how to meditate. So I’m probably going to, when I’m locked in there push play on some meditation thing that forces me to meditate. But it’s going to be my time to force me to stop and look back at my coach. So meditation could be a thing, it could be hiring a coach.

I look at one of our Inner Circle members who’s been killing it, just finished a new webinar and sent it to me today and was like, “I’m so excited.” And I felt bad because I’m so excited about the webinar, but there’s 3 final mistakes almost everyone makes in a webinar and she made all three of them and I was like ahhh. And I feel, I almost feel bad being that coach that’s like, “Hey, this is the three places I see that you’re already making the mistakes,” because I know how much time they’ve put into the presentation and all these things, but that’s what they’re looking for. That outside perspective. “I’m in the battle, I’m creating, I’m doing all this stuff and it looks perfect to me and I look back at the coach and the coach is like, “It’s looking good, but you’re overextending, your elbows are out.” Or “You’re stepping too hard with your left leg and that’s why he keeps taking you down.” Or whatever that thing might be.

So hiring a coach or mentor, I’ve been a big believer, and it’s funny because I haven’t for the last year and a half just because  Clickfunnels got a little crazy. But prior to that in my life, I always had a coach, someone I was paying for coaching, and it wasn’t always like a business coach. It was a health coach, or a life coach, relationship coach. And right now I’ve got my new energy coach, so it can be all sorts of different things, but always having some coach that you’re paying so you have someone to look back to and be like, “Hey I need an outside perspective. What am I doing right? What am I doing wrong?” So again it could be meditation for you, could be prayer, could be hiring a coach, could be all those things combined. Kind of my big takeaway for this week is that while I am good in the heat of battle, I’m doing well, better than I’ve ever done, I need to take those moments to look back and get the outside perspective from somebody or something else that I might be missing right now. Because no matter how good I think I might be, I’m missing things. So that’s what the outside perspectives for.

Anyway, that’s what I wanted to share with you guys today. It’s cool, I’m excited. I’m excited to see where my journey goes with Tara as a coach for a little while. And just see the different things I get from that. So I’ll share the cool stuff with you guys. But that was the big takeaway for me. So think about that you guys. I’m sure that you’re all amazing at what you do, but look back at the coach to get the outside perspective. That’s what I got. I’m almost to the office today you guys. I got calls. Ugh. I hate days when I have calls from noon to 4. It’s killing me. I just want to build funnels.

Anyway, so I’m going to film from 9 until noon. So I’m going to go bust out four things really quick, then get on calls all day and that’ll be my day. And then tomorrow, we’ve got all Dylan, Todd and Ryan, my Clickfunnels co-founders/partners are flying in for 3 or 4 days and next we’ve got the whole team flying in. So tomorrow will be a fun day of getting crap done, planning for world domination. Taking a step back so we can move 50 steps forward and it’s going to be good. I’m sure we’ll be broadcasting live from some of our secret sessions, so hopefully you guys are tuned into Periscope and Facebook Mentions and all the other places we’re posting cool stuff because we’ll be sharing inside, behind the scenes of what’s happening. Alright guys. Appreciate you all, have an amazing day, and I’ll talk to you guys soon.

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How to get people to profitably join your podcast, follow you on social media, and so much more.

On today’s episode Russell talks about an idea he has for the Marketing In Your Car podcast and how to get more subscribers.

Here are some cool things to listen for in this episode:

• Hear about some interesting things Russell has coming up this week.
• Find out what awesome idea Russell had to get more subscribers to the podcast and why you should funnel hack the idea.
• And find out how you could possibly get a hold of the first 250 Marketing In Your Car podcasts on one device in the near future.

So listen below to hear the details of Russell’s exciting new idea.

---Transcript---

Good morning everybody, this is Russell Brunson and welcome to Marketing In Your Car. Alright everybody, I hope that the weekend was amazing for those who are listening live. Those who….I guess it’s never really live, those who are listening in kind of real time, for those who are listening some other time, hope you had an amazing whatever today was for you. And I have got some crazy, cool things happening this week. I’m excited.

We’ve got…..we’re launching the Keto Funnels for the Pruvit company which is going to be cool. It’s not live today but it should be live by the time most of you guys hear this, within a day or two. So if you wanna see a little bit behind the scenes  of what we’re doing go to ketofunnels.com, that should be live, like I said, in a day or two. We’re going to be rolling those out, funnels for a network marketing company, so it’s kind of a big experiment. We’re going to be testing out, if it works good here, we’ll probably do it with other companies. Anyway, it’s kind of a little sample test to see if we can build out funnels for companies and make it so that a company person basically comes in, drops in their Pruvit ID and unlocks all these secret funnels, so it’ll be kind of cool to see how the first test goes. I think it’ll do well, we’ve built 2 pretty amazing funnels for that company and I think that people are going to love them and do a lot of good stuff with them. So that’s kind of plan number one that’s happening this week.

Also Bio-hacking Secrets should be going live. We would be going live this week, but we have to record one more product, so Anthony’s flying back out for that early next week. We’ve got the hack-a-thon starting. So we’ve got, this weekend basically Clickfunnels partners and co-founders are all flying in, and next we’ve got pretty much half the dev team, maybe more, maybe the whole dev team, a whole bunch of the dev team, a whole bunch of the marketing team. So for a week we’ll be doing a whole bunch of crazy, cool stuff, while we’re filming episodes for Funnel Hacker TV. There’s a lot happening, which is fun, also at times, overwhelming, not going to lie. But it’s good.

I got a couple of big projects I’m trying to get out the door and then I can start focusing on some of the fun things that are going on with Funnel Hacker TV. But today I wanted to share with you guys an idea that hopefully will be a big idea for some of you guys. Because I think I cracked the code on something. If you think about how most people grow, I’ve been thinking a lot about it, I know Snapchat is the new cool thing, and podcasts is cool, and blogs are cool and all these things are cool, right? The problem with most content things is that the way you get traction is first off, you’ve got to do it consistently for forever which kind of sucks. For most of us it takes a long time before you have success. I was doing this podcast for probably 3 years before anyone listened to it. But I didn’t care because it was fun and it was an easy format. But it was hard because, luckily I was monetizing my life in other ways, but this is your marketing strategy, it sucks. If your marketing strategy is, let’s go blog, let’s go podcast, let’s go Snapchat, things like that, it’s tough. So I’m always looking, how do we beat the system? How do we make it so that we can get customers and people to subscribe profitably? Where we make money every time somebody joins our podcast or gets on Snapchat or whatever that thing might be.

So I’ve been thinking about that. How do I do that? What’s the best way? I have an idea and I’m going to be executing on it, and I hope a couple of you guys copying me, because if you do that’d be awesome. My guess is that most of you won’t but hopefully one or two of you will because that’ll make it worth sharing the idea. What I’ve been looking out is, I’ve been doing…..We’re getting close to episode 250 in the Marketing In Your Car Podcast, which is crazy. Don’t you guys think? We’ve been hanging out 250 days, we’ve been sharing this message together. So that’s kind of cool. My problem is when we go pay, “Hey go subscribe to Russell’s podcast.” It’s expensive, and it’s hard to track, it’s less effective, it’s not the best thing in the world right? I know it was almost impossible to track as when we were trying to guess , we were spending $100 to get someone to subscribe to your podcast. it was obviously free things in your list of a bunch of other things to do, but for me to buy ads to get people to build my following, crazy expensive, not worth it, not even worth the time and energy. That’s why putting out good content is good, people share.

A lot of you guys have found out about this podcast because people shared it with you or whatever. So those are the good things having good content, but I don’t want to rely on good content to get my message out there. Because no matter how good your content is, at first it’s not spreading. So how do we do it? So I had this idea. Building a funnel specific to getting people to subscribe to my different channels and things like that. What I was thinking about doing, and a couple of ideas and tips kind of came  along with this thought process, but one of them I was looking at all the podcasts I’ve done in the past and there’s 5 or 6 that are focused on webinars that are really, really good. Things that I wish everybody could listen to. So I’m like, what if I take those 5 things and I’m like, “Hey opt-in for the 5 top webinar strategy’s” or whatever, they opt in and boom, I just give them the links to those 5 podcasts. So that’s one way I can start paying to get people to opt-in and have some kind of metric, but it still doesn’t make me really money up front. So I’m like how do we do this?

So my big thought, my big aha, I’m excited for this, is I’m going to be taking 250, well as soon as we get 250 episodes, we’re getting close. I’m going to make……I’ve been sourcing it in China. In China we’re getting these really cool pre-loaded MP3 players, and I’m going to pre-load the first 250 episodes of Marketing In Your car on that thing. So I’m going to go and actually pull out the audio intros and exits, just so you don’t have to hear the same song 250 times, for those of you guys that binge listen. But I want to encourage people to binge listen. So what better way than to do that than to give them devices with all those things pre-loaded on it. It ends up costing me $5 or $10 in China to get one of these MP3 players. It’ll be wrapped in my logos and all that kind of stuff, and I’m going to do a free plus shipping on it.  Free plus shipping you’re going to get 250 of my top podcast episodes. So that’ll be basically the offer, and we’ll have some kind of order form bump and some kind of upsell, right? Whatever that is.

So now, I can go on Facebook and get my email list and other people’s lists, and all the traditional marketing channels to give away this MP3 player, which people who download my MP3 player with 250 free episodes of my podcast, what do we know about those people? They’re probably either interested in my podcast, or they will become because now I’m giving it away to them to binge listen to them really, really easily. So they will come through that funnel and after that funnel, now this is my, in my mind it’s my funnel to connect people to all of my social outlets. So day one would be a thing like, “Hey, thanks so much for listening, the MP3 player is on its way, but I want you to subscribe right now so that you can get all future episodes. Because episode 251 and beyond are not on this MP3 player, so you have to click here to subscribe. So, boom, we’re getting people subscribed to itunes that day.

So now I’m causing consumption and then I’m getting people to subscribe. And then day number two is going to be something like, “Hey guys, this is Russell. You know what Snapchat is? Here’s 5 cool snapschats I sent out in the past, I want you guys on this list, because if you’re not getting my Snapchats you’re missing out on some cool crap that’s coming directly to you through the Snapchatty-thingy.” I actually haven’t started using Snapchat yet, in fact I don’t know how it works, but I know it’s the big next thing, so I’m like, how do you get people to subscribe? Well it’s hard, you have to train them.

So I’m going to get a freaking pay for ads until somebody to go download Snapchat, search for my name, click on my button, that’s the most inefficient way on earth to grow a following, it’s horrible. But for people who have said, “Russell I’m going to pay you for 250 of your episodes.” those people are a little more engaged and now I have a full day focused on, “Hey guys, today’s a Snapchat day. Anyone who has a Snapchat you’re going to get blah blah for free. Go and do it.” And we bribe them and motivate them to get them to subscribe to Snapchat. The next one can be like, “Hey guys, this is how”….I don’t know, LinkedIn or Pinterest, or Instagram, or whatever, I’m going to use that communication funnel after somebody gets this free plus shipping thing to connect them into all of my social channels and that’s going to be the funnel. So that way in theory if we execute it right, usually it costs us about $10 to get a free plus shipping buyer, and if we can make $20 or so from that initial funnel, that’ll cover our shipping costs and basically now we’re breaking even, and now I’ve got people’s attention, to now get them into our other channels for free, and in a really cool way that’s not them clicking on an ad in Facebook, but actually watching a video of me educating you, coaching you how to do it, telling them what to look for, to how it all works. And that’s kind of the thoughts. So that’s my thought you guys. So I’m going to be  building out really cool, I don’t even know what we call it, a funnel with the sole purpose of profitably acquiring subscribers to my blog, podcast, Snapchat, all those other things.

We should probably come up with a cool name for it. What do you guys think? What would be a cool name to use for it? Call it the…..oh what if we call it, have you guys ever read the article called the Thousand True Believers, or A Thousand True Fans, is that what it’s called. Oh and there’s a book called the True Believer which is a book about how to start your own cult, not that I’m studying how to start my own cult, but if I was, I would definitely be reading the True Believer. What if we call this the True Believer Funnel. The True Believer Creator Funnel. That’s too many words. Let’s call it the True Believer Funnel, this will be just between us people. You guys on the Marketing In Your Car and that’s it, nobody else gets this one right now. So this is the True Believer Funnel. That’s what we’re going to start focusing on, where we can profitably acquire people into our cult, sure. That’ll be the game plan.

Anyway, that’s my thought. Hopefully that helps some of you guys, gives you some cool ideas. Again, you don’t have to be as elaborate as me, with 250 episodes on, you can go pick 5 episodes and sell it for $7 or you could do like I’m doing. Burn them on a CD. Initially we burned it on a CD we just never sold that one. But as a MP3 player it’ll be super cool, it’ll grow and grow the way we’re looking for, plus I can put on all my other follow up sequences and a million other things. Anyway, that’s totally the game plan you guys. So feel free to Funnel Hack it, rip it off. But you will see me executing it very quickly. We’re getting MP3 players designed right now. My brother’s cleaning up all the audio from past Marketing in Your Car’s making it easier to listen to, and I got to get to episode 250. When those things are finished, we will have an MP3 player with 250 episodes pre-loaded on it, for your listening enjoyment.

That’s the plan you guys. Alright, I am outta here. I got a busy day and I’ve got field day today with my kids at 1, so I’ve got 3, about 4 hours to bust through all my projects, then I am out. Which I am kind of excited for, the day’s I only have 3 or 4 hours to get stuff done, I typically get more stuff done than the days that I have 10 hours. It’s forcing me to get everything done in a compressed amount of time to get to my kids field day today. Cause this is the last week of school for them, so it’s going to be really, really fun. I am in charge of the tug o war, so I’m going to be….just picture this, me vs 10 little kids in a tug o war. It’s going to be so fun. I’m excited. Alright you guys, have a great day and I’ll talk to you guys soon.

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The most ninja thing I learned at this week’s mastermind group.

On today’s episode Russell gives a quick history of how his Inner Circle came to be. He also talks about some cool things he’s learned at this week’s Inner Circle groups.

Here are some fun things to look forward to in this episode:

• Hear how Russell’s first attempt at having a mastermind group worked (and didn’t work).
• How when his mastermind groups started growing he was able to set a limit, and easily fill it.
• And how this week’s Inner Circle taught him how to be like Sub-Zero from Mortal Kombat.

So listen below to find out more about how Russell’s Inner Circle came to be and how to channel your own Sub-Zero.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Hey everyone, I gotta keep making the intro more and more cheesy every single day because that’s the best way to do it. Anywho, I hope you guys are doing awesome, I’m heading into day number 4 of the mastermind meetings. It has been amazing, to say the least.

Let me kind of give you a background on the Inner Circle. It’s kind of cool actually. I launched the Inner Circle, probably 3 years ago and I had a mastermind group in the past but the first time it was 7 or 8 years ago. I launched a mastermind group; I think I sold 2 people into it. I was like, “Crap, if they show up there’s only going to be 2 people and it’s going be dumb.” So I invited a bunch of my friends and stuff and tried to make a full group. It was always okay, but I don’t know. It just wasn’t’ amazing. So we ran it for 2 or 3 years and finally I was like, let’s stop running it. So we turned it off and didn’t run it for a long time.

Fast forward to a couple of years ago we decided to launch coaching again. It’s funny how your mindset shifts. We had sold coaching at 5 so this time I was like we’re going to sell it at 8. So we sold it at 8.  And then I was like, now we’re going to do it at 10 and we bumped it to 10. Then I was like we’re going to do it at 12 and we bumped it to 12. But it wasn’t really a mastermind group, it was more this other thing.

Then I met this guy who had sold a $25K mastermind group. He said he was signing up 2 people a week. I was like, I don’t know if that’s even possible. It seemed like too far, too foreign to even be a possibility. But I was like, let’s just add that as a thing and maybe we’ll sell one or two. So we did and then right away we sold one. I was like, “Crap, now we gotta fulfill on it and we gotta sell more.” So we started slowly selling it. I think at our first mastermind group we had 8 people at it. And that was kind of cool. I was like, alright. And then by the second one we had about 20 people at it. And I was like, “Dang this is getting big.” I remember Bill Glazier’s mastermind group I grew up in, he only allowed 18 people in the group. So with 20 we had a full group and we were giving everyone an hour in their sessions. And then it kept growing and growing. Soon we got to the point where we had 35 people in the group. I was like, Dang. So we shrunk it down to where everyone had 30 minutes. It actually ended up being better because people spent a lot less time talking about nothing and a lot more time focused. So I was like, “Okay, cool. We’ll keep it at 35, keep it there.”

And then the next meeting we had 45. So we shifted to 3 days and it hit 3 days and it was too much, everyone was fried. I was like, “What do we do.” Finally I was like, “I’m going to break this into 2 groups. We’ll have 2 groups of 20ish.” So we broke into 2 groups, by the time the 2 groups showed up, they both had 30 people in it. We were at 60 people in the group. I’m like, “Oh crap.” So we had 2 groups. 1 one day, and 1 the other day. We had a crossover day, so we had dinner together and it was really fun. We’re like, cool we’ll keep 2 groups and we’ll be fine. Then the next time we had 2 groups and both groups had about 40 in it. And I was like, “We can’t facilitate 40 in a group, it loses the experience.”

Excuse me, my throat is dry from a lot of talking. Anyway, I was looking at it, we’re almost 80 people. I can’t believe we have 80 people at our $25K a year program. It didn’t make any sense to me. And this comes back to one of the big things we had over the last 3 days so far. When is enough, enough? So I said, “You know what,” and actually I had years ago, Dan Kennedy asked me, “What’s your number?” I’m like, “What do you mean?” he’s like, “What’s your number? When are you going to be happy?” and I’m like, “I don’t know, a billion.” And he’s like, “All you entrepreneurs, especially the young ones, you just want money, so you just work and work and work. You don’t have a number so you just keep working til forever. You gotta have a number otherwise you are going to burn yourself out. And you will find out that this business you created because you wanted freedom and a lifestyle will rob you of that.” And I was like, “Crap.”

So a few months ago, I was looking at Inner Circle and I was like, “What’s my number?” At that time I also said, “From now on we shut down our lower end program.” Which was a $10-12K a year. I said “You know what, we’ll just close that down.” Which was crazy because it was almost a $2 million dollar a year business and I just turned it off. It’s not worth the effort anymore. So I turned it off, which was really scary.  Then the only option became $25K which is why so many kept joining it. So a couple of months ago I said, “What’s my number?” We’re at 80, I’m going to have 100. And when there’s 100 we’re going to shut it down.” And so I said that was the number and within two weeks we got to 100, which was crazy.

So that became my number. I said, “Look, that’ll be it. A $2.5 million a year business for me coaching and that’s it. We’re not scaling, we’re not growing. It is what it is.” And I said, “With 100 people, how do we do this?” And I looked at some of the other groups out there. One of my friends groups, they run a similar thing and they grew the same thing, about 100 people. They have 100 people all come to one meeting. So I went to that meeting and I didn’t like it. I felt like I didn’t get anything out of it at all. So I was like, I don’t want to make mine big like that. The format that I get the most value out of is the one with 20 to 25 people in the group and everyone got to share. So I said how about this, we’re going to break it into 4 groups of 25 and that’s what we’re going to do. And we will lock it out. So that’s what we did, we capped it out at 100 people, 4 groups of 25. And that is now the Inner Circle.

So we had 25 people here Monday and Tuesday. 25 people here Wednesday and Thursday. And then next month we got 2 more groups that will come through and that’ll all 100 people. So that’s kind of how we shifted our Inner Circle and it’s really cool. It’s nice because these groups don’t have 30 or 40 people, we’ve got 25, so it gives us where we have more time and less stress. It’s really cool, just perfect right now. The only thing that’s lame is it’s hard because all these people want to join the Inner Circle and they can’t, which is a good problem to have.

So I told these guys, “Look, this is how it works. Your seat is here and you’re locked in forever. The only way someone else can get in is if one of you guys leave.” So we have these guys from Ukraine, and one of them, Vlad was like, “I just thought of a good business opportunity for me.” And I was like, “What’s the business opportunity?” he’s like, “No more seats are available. I will sell my seat for $50K. I will come as the partner and they will come as the person. I will get just as much value at this thing as everybody else.” I was like, “I guess that’s brilliant.” It made me kind of smile. It’s really fun.

We’re having a great time, and that’s what’s been happening. So the first…..I wish I could drive with my notebook out, because there have been so many transformational shifts even for myself and I think for everybody else in the group. It’s just been really, really cool. I’m trying to think how deep should I go? And I’m kind of late too because I’ve been dragging my feet a little bit. Not going to lie, I’m a little bit tired. So a couple of the….let’s see. How much do you guys want to know? I should just do a session where we sit down and I share the top 20 things we got from mastermind. One of the cool ones, I’m curious if any of you are…..it’s hard to explain this without being able to visually show it. How many of your prospects struggle with procrastination when you’re trying to get them to buy from you? So there’s my question for you. I want you to think about it. I’m guessing that most of them do right? It’s the reason why urgency and scarcity are such big driving points.

If you look, I’ve done a couple of podcasts on this topic. It’s a big thing. Urgency and scarcity is what gets people to buy. In fact, Justin and Tara Williams are in our group, they’re awesome. He was telling me, “We pretty much figured out that the only thing that gets people to buy is urgency and scarcity. So once a month we launch something and then take it away so we can have urgency and scarcity.” It’s pretty awesome.  But I was like, “Why does it take urgency and scarcity?” It’s because of procrastination, they procrastinate.

So Darrin Stevens, who’s a ninja, a real world ninja. He’s not actually a fighting ninja, but marketing, sales, MLP, hypnosis ninja dude. The guy’s amazing. But what he’s amazing at is so interesting. He runs events and they’ll make $2.5 million over a weekend at an event, which sounds amazing. But when you look at it, his events will have 70 people in the room, which makes it freaking amazing. He’ll close 80%, 90% of the room with a $30K offer. And the events are free for people to come to it. It’s not a buyer event. People come, put the 80 people in the room and he pulls out $2.5 million, it’s insane. I don’t know how he does it. But he was talking about it and showing us a lot of things they do, all about rapport building. It takes them 3 days at an event to get enough rapport to be able to close people at $30K. So they talked a lot about how you build report.

His wife Jackie talked about universals and truisms. Universals are things that are universally true like for example, come into the room and trying to get people to say yes subconsciously, over and over. Similar to trial closes I teach, but it’s this subconscious thing. Universals like, “How many of you guys in the room are business owners?” 90% of the room raises their hands. “How many of you guys here, work for business owners.” So now everyone’s said yes, because that got everyone. They’re universal. “How many of you guys in the room are men? How many of you guys are women?” Boom, you just got everyone to say yes, because everyone is a man or woman. Little things that seem dumb, but they’re training the subconscious mind to say yes. That’s universals and truisms are things that are like, “Hey it’s a beautiful sunny day out here in Boise, Idaho.” And people are like, “Yes, it is a beautiful sunny day here in Idaho.” It’s something that’s true in the moment. So it’s like, “Hey, we’re so happy that all of you made it here today.” Did all of them make it there today, yes they did. So that’s a truism.

Anyway, they’re using all these universals and truisms to build rapport. They’re using breathing techniques, they’re using all these things to try to build rapport with these people, which is cool. And then this one was the ninja one for me. He talked about procrastination. He’s like, “People procrastinate. The reason why…” He draws a picture of a pirate ship on the board and said, “Here’s a pirate ship, who runs the pirate ship? It’s the captain, right? Who actually takes care of the ship? It’s the crew. You’ve got the captain and the crew. Who’s in charge? Obviously the captain’s in charge. The captain is like your subconscious mind. It’s moving things but then the crew is your subconscious mind that’s actually doing all the stuff to make it all happen. What happens when the crew does not like what the captain is doing? It causes a mutiny. That’s what happens.  Consciously you’re selling somebody something that subconsciously it’s something out of alignment, so your subconscious has this mutiny which causes procrastination. So how do you get people to not procrastinate?”

He did this technique and I wish I could show it to you, but he did it all with his hand. What he does is he starts speaking to the different parts of the subconscious mind. So you have the right hand, I’ll hold up my hand, “On one hand you guys are really excited and motivated and you really want to be par t of this, but on the other hand,” he holds up the left hand, “On the other hand you’re freaking out. You’re unsure, you’re insecure, you’ve struggled in the past. Blah blah blah.” So he’s holding up both hands like the right brain and the left brain or whatever. Like two different conversations.

Oh crap, I just cut somebody off. Sorry dude. I’m such a bad driver. This is why you shouldn’t be podcasting and driving. It’s as bad or worse than drinking and driving. Good thing we’re in Boise, Idaho which means this guy probably doesn’t have a gun, if we were in California I would be scared for my life, not going to lie.

Anyway, so now he’s got two hands up. He’s got one hand he’s got you really want to do this, the other hands like, you’re confused and nervous, and those are the two parts. Conscious and subconscious, the two things that cause someone to procrastinate. It’s these two internal conflicts. So he does this left hand, right hand, and says, “These two things can come together.” And he brings his hands together. So subconsciously he’s brought the conscious and subconscious mind together and pushes it out. Similar to, have you guys ever played Mortal Kombat? Sub-Zero shoots out the blue fire ball? It’s kind of like that. Right hand, left hand brings them together, clasps his fingers together and then pushes it out like a fireball to the audience. So he’s taking the two parts of the brain, brings them together and then pushes them out to the people. It does that over and over again throughout the event. Every time they’re talking about something, he’s looking like, “What are the two conflicting parts of the mind that are keeping this from saying yes?”

So it’s like, On the one hand, you probably think it’d be awesome to have Clickfunnels. You’re excited, you think this’ll be easy. But on the other hand you’re thinking I don’t have time, I’m not a techie person, but if we can bring these two things together and then he pushes them out, and help you guys to see the value of this. Then it becomes a no-brainer. Boom, he’s just taking this internal conflict that causes procrastination, he’s brought those two pieces together and pushed them back on the audience and now those conflicts are gone. How ninja is that? How freaking amazing and cool is that?

It’s been funny because for the last 3 days now everybody’s been doing fireballs at each other during their presentations and stuff, it’s amazing.  For me, this is ninja. I’m totally using it on my stage presentations from now on when I speak and everything else. But where else can I use this? So I’m trying to figure out how to do it with my slides. I’m going to add in my slides something like, add a picture of me with my right hand out, a picture with my left hand out, a picture of me putting them together, and a picture of me pushing it out. And I’ll push through these slides as I teach the concept. On the one hand you’re probably excited, on the other hand you’re probably stressing out, but if we put these things together it’ll help you! Boom. Then you will be successful, and you will join and life will become good.

Anyway, that was a cool one. I hope it makes sense when I’m explaining it. But watch the marketing I do in the future, you will see me using this in Periscopes, in videos, in hangouts, in webinars. Because it’s the most ninja, amazing, cool thing I’ve learned in a long, long time. So I’m going crazy, I’m excited. That was just one tiny, itsy bitsy, teeny little nugget we got in the Inner Circle, and it’s been 3 days of a waterfall of things like that.

Anyway, I am almost to the hotel now, I’m excited. I’m going to go in there and do some subconscious procrastination killing, Sub-Zero fireballs at people, and I think you guys should too. That’s what I got for today you guys. Appreciate you all, have an amazing day. If you want to get on the waiting list to be in the Inner Circle and one of these guys are crazy enough to not re-up, that’s the only way to get in right now. Just go to Russellbrunson.com, apply there and that’s it. Alright guys, I will talk to you all again very, very soon. Bye everybody.

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This is the key to selling almost anything to anyone.

On today’s episode Russell talks about epiphany’s and how to use them to sell to your audience. He mentions a book he read that introduced him to the concept of techno-babble and why that’s bad for business.

Here are 3 exciting things you’ll hear on this episode:

• How you should use your epiphany moment to sell the product or service to your audience.
• Why using techno-babble totally turns your audience off.
• And why sharing your epiphany with your audience can lead to them having their own epiphany.

So listen below to see how to use your epiphany about a product or service you are interested in, to sell that product or service to others.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to an Inner Circle version of  Marketing In Your Car. Alright ladies, gentlemen, friends, foes, anyone who’s listening to me right now. Hopefully there’s no foes, but I guarantee there’s people who hate me who are listening though. So those of you guys who are out there hating me and listening to me. Thank you anyway first for subscribing, I appreciate you just as much as the people who love me.

Anyway, we’re heading into another week of Inner Circle meetings, so I’m excited. Those who are in the Inner Circle, we basically capped out the group at 100, so if you didn’t make it in, then that was your fault. I’ve been talking about it for 3 years. So it is capped out and sold out. We basically broke it down into 4 groups of 25. So the first group and the second group happen Monday, Tuesday, and then Wednesday, Thursday. And next month will be the next two groups. So if you’re interested in being in, in the future, the only way to get in is if someone else drops out. So those people who hate money will be the ones to drop out. Those who love money and like to get more money will continue to stay in for forever. So that’s kind of how it works. Just cross your fingers and hope somebody hates money and then you’ll have a chance to actually get in. And the way to get in at that time is go to russellbrunson.com and apply, we’ll put you on the waiting list, for if and when that ever opens up again.

So that is the pitch for something that’s already sold out. So there you go. For those of you guys who just want to hang out and talk to me while I’m driving, I’ve got an idea for you guys today. I’m going to share this in the meeting, but I thought it was really important and it’s kind of been one of the big epiphany’s I’ve had over the last two weeks or so, as I’ve been thinking through things and looking at stuff that works and why it works. I’m a big believer in….a lot of times we do stuff unconsciously, we’re unconsciously competent, we do cool things, but we don’t know why they work. So I like going back looking at why did that work. It worked for some reason, and if I understand why that worked maybe I can use it in other places where I can more effectively craft it and engineer it so it’ll do better. So that’s kind of my thoughts.

The thing that I’ve been thinking about a lot, I’m not going to call it copywriting, because it’s not that, but it’s related to copywriting. It’s the copywriting sister or something. It’s the way better looking sister too. It’s important. I spoke last week or two weeks ago at a network marketing event, and I didn’t have any notes prepared. I didn’t know what I was going to speak about, I just didn’t know I was going to get up in front of about 100 people, I think about 100 people or so, from the Prove It! Community and talk about what I thought was important. And I was thinking about network marketer. I was literally, they were announcing me, I was like, I don’t know what I’m going to talk about, what should I talk about and I was praying for inspiration. And all the sudden what popped in my head was this concept of a bridge.  And we’ve talked about bridge pages before and other things, but I was thinking of this concept of a bridge. I was thinking about how most people, and I’m going to talk about network marketing, but I don’t want that to turn off the non network marketers, because this is true for every business, but network marketing especially.

So most of us, we get into a business, whatever business, whatever we’re selling, or whatever the thing we’re in, we’ve gotten there. We didn’t just immediately jump in. What happened is that something happened in our life and it’s somewhere along the line we had this epiphany like, wow I need this thing, this product, this service. Or the reason why you created whatever product you sell, you have this epiphany, so I want you to kind of…..that word epiphany put that in your pocket, we’re going to come back to that in a minute. But you had this epiphany and then because of that you got into whatever it is that you’re selling today. Whatever business it is, there was some epiphany that happened to you that got you into this thing. And then you got into this thing and you became obsessed with it. You started studying it and learning it, you learn all the jargon and the keywords and all these kind of things that came from that. And you became very educated, so now you know all these things about this topic, and now you go and try to sell to other people and your using all these terms and this rational that stuff that logically you learned about the product or services.

But you forget that typically you didn’t come into whatever it is you’re selling logically, you came into it emotionally. You had this emotional epiphany that got you into that thing. But then you learned all this logic because you get excited about the topic and then you go try to sell people logic later. And therein lies the issue. One of my friends named Kim Clavier, she’s an old time network marketer, 12, 15 years ago I read one of her books called “If My Product’s So Great How Come Nobody’s Buying it?” Which is a great title. And in that she talked about this concept of what marketers do and she was talking about network marketers, but this concept is called techno-babble, where they come in and start spewing these terms and phrases and all these things down someone’s throat that they learned, and it totally turns people off. But that’s what we do because we’re so proud. “Oh, we’re the number one blah blah, we’ve got the industry leading blah blah, it’s ground breaking.” All this crap that we spew out, all the logical stuff that we learned that strengthened our belief in the product is what we start spewing out at people. And the problem is they never had that initial epiphany. Therefore, all this logic you’re spewing on them, just offends them, totally offends them. It’s annoying, it’s frustrating. Dude, don’t try to pitch me on this crap.

So what I was thinking about as I was walking on stage after they introduced me, was this concept of our goal as marketers is we have to give our audience the same epiphany that we had. Because that’s what sells somebody is the epiphany. So if tell someone, “Hey I woke up.” Let’s say for me it was ketosis , I always tell people “Your body needs ketosis, it’ll help you lose weight.” all these things and they’re like, “What are you talking about.” They don’t know what those words mean. So if I come back and I say, “hey what was the epiphany that helped me understand ketosis?” for me I had a friend one time, who was in ketosis and I was totally making fun of him at dinner one time because he was eating chicken and broccoli and not having any dessert. I was like, “Dude, you’re a moron.” And he explained ketosis to me, kind of like a campfire. So those of you who are in a Prove It! Company, if you’ve ever seen the campfire explainer video, that’s how I came up with that video. The concept of that video, that’s what bridged this epiphany gap for me, and that is why I am a believer in the product and the service so much, because I had that epiphany, oh this is why it works.

So I made that explainer video, all I did was I tried to take people from where I was at and give them the same epiphany I  had. That’s the bridge I created to get them over here to my company. So stepping now, is for us as marketers, we have to cut out all the techno-mumbo jumbo crap that we’re so used to saying to try to sell people stuff. Because that’s not what sells them. What sells them is the original epiphany that you had that got you to sell whatever it is that you’re selling. You have to remember what that epiphany was and then the story that gives them the same epiphany you had is the key. So it’s not  you telling them your epiphany, because that doesn’t help. It’s you telling them a story that gives them the same epiphany that you had. Because when they have that epiphany, that’s the key. Then the selling isn’t hard, it’s easy.

So I want you guys thinking about that. Take a step back in time to wherever it is that you were when you had the epiphany that got you into whatever product you’re selling and think about that and figure out what that story was and then figure out how to tell the story. It could be through video, it could be through a sales letter, it could be through a webinar, it could be however, but you’re going to share how you had that epiphany. And when they understand how you had that epiphany, excuse me, when they have that epiphany then they’re in. Then you can support it with all the logic and all the techno-mumbo jumbo that you guys are so proud of, but don’t lead with that, because that will turn them all away. Whereas if you lead with the epiphany and they have that epiphany, they will come seeking the logical explanations, to strengthen that for them. That’s the secret, that’s the key.

Anyway, I’m excited. I hope that helps you guys. If you look at how I crafted that story by the way, I had had an epiphany two weeks ago and I was trying to give you that same epiphany. So did it work? I could have just told you that the key is you need to have an epiphany and then you need to have a bridge story to connect that epiphany. If I would have told you that, some of you guys would have been like, alright epiphany, sweet Russell. But because I told that story and the process, I told you guys how I had the epiphany, hopefully some of you guys had it as well. So I practice what I preach. I used on you what I’m telling you to use on your people as well.

Anyway, I hope that helps. It’s like a dream inside of a dream inside of a dream. Did we just have inception here? Anyway, alright guys, I am in downtown Boise, and the traffic’s crazy. Pretty sure I’m going to wreck, because I’m driving with one hand, shifting with one hand and on the phone with the other hand, so I better go before I die. I appreciate you all, have an amazing day and I’ll talk to you all again soon.

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PLEASE don’t be as stupid as me. This is your lifeline.

In today’s episode Russell talks about when he was a new entrepreneur and thought he didn’t have to pay taxes when you make money online and how his dad helped him not go to jail. You will also find out how his dad can help you with your online businesses.

Here are some interesting things you’ll hear in this episode:

• Why Russell thought he didn’t have to pay taxes and when he realized that maybe he needed to.
• Why you need to have a business structure in place that will protect you from creditors and predators…
• And how you can get help with taxes, business structure and bookkeeping from Russell’s dad right now, before he triples his prices.

So listen below to see why you might need some of the services in your business that Russell’s dad provides.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car. Alright everybody, I hope things are going amazing. I’ve had an interesting last couple of days. I’m heading home right now to go work on the pinewood derby, which has been another part of my crazy couple of days. But it’s all been good.

Monday and Tuesday we had Anthony Diclementi came out Boise, Idaho and we were working on episode number one of Funnel Hacker TV, which the first funnel/business we are building and launching is for Biohackingsecrets.com, coming soon to a funnel near you. It’s kind of exciting. It’s been fun, we’re filming the process and story and everything like that. Also, while we were here, working on biohacking me, with some of the stuff I’m looking for.

Trying to get my energy to last longer throughout the day so when I get home at night, all my good energy isn’t wasted on work and I have a ton of energy left over for my kids and wife and everything like that. So that’s been really fun. And then we’re also working on helping me lose a little extra weight, so that I will be a little bit sexier by my…when is it, by summertime. So for those of you reading the transcript, I said that with a lot of sarcasm, that’s not really what I believe, but those listening can hear my voice.

Anyway, it’s been really fun. We did all sorts of crazy things. We were doing these breathing exercises in the mornings where you…anyway, it’s kind of cool. We do this huge hardcore, oxygenation thing where you’re breathing fast and heavy to the point of getting light headed until you’re about to pass out, and then you hold your breath. I held my breath for 2 minutes and 40 seconds. Is that insane? It doesn’t make any sense. But if you guys want to do that kind of stuff, it’s in the book and it’s coming out soon. It’s pretty exciting. We held our breath for 2 minutes and 40 seconds. And then when I was done I felt like a million bucks. It was crazy. So I did it yesterday and today, and I’m kind of addicted to that. Not going to lie. So that was cool, and then a whole bunch of ninja, weird things that you will see in episode number one, which is kind of cool. So that’s kind of some of the stuff I’m working on. And I hope you guys are all having fun without me.

What I wanted to talk to you guys about today is something that came to me….My car is like a million degrees. I’m sweating bad. So this is something that happened to me as a young entrepreneur and recently happened to a really close friend. So I want to warn and help all of you guys just in case it happens to you.

As a new online marketer I learned how to sell stuff, and people bought stuff and it was awesome. And then I took that money people bought things with and I took it and spent it on other cool stuff I wanted. And it worked really good, it was this perfect circle that worked for 2 years. Until one day, I was at my family reunion, and I was telling my dad, “Dad, I’m making money.” Because he was asking, “When are you going to get a job.” All those kind of things. “Dad, I’m actually making money online now. “ and I was showing him. And I was kind of showing him some of the stuff I was doing, the money I was making. “This campaign I made ten grand, this one over here I made 22 grand.” These little things, and he was excited. He was like, “Cool. How are you paying taxes?” And I was like, “No dad, the cool thing about this is it’s the internet. There’s no taxes. You don’t have to pay taxes.” Showing how naive I was. He looked to me, “Russell, you have to pay taxes.” And I was like, “No if you sell online you don’t.” I realized later that might be true with sales tax in some states, but it’s not true with income tax. I had lesson number one. Lesson number two was, “Who’s doing your books.” I was like, “I don’t know what that means. I read a lot of books, is that what you’re talking about?” He’s like, “No. Someone’s gotta be making sure that you’re making money, not losing money. All these things.” I was like, “ I don’t even know. This is all foreign to me dad.” And he’s like, “Let me help you because I don’t want you to go to jail.”

So he came and flew to Boise once a month for probably 3 or 4 months. And he tried to catch up my books, so he’s going through my Paypal account and going through my check register. If he asked me, my check register was horrible. I literally had a whole bunch of checks, and I’d write the check and give it somebody and I would write the date and the dollar amount in my register and that was it. I wouldn’t write who it was to or what it was for, or anything. I don’t even think I wrote the day, I just wrote the dollar amount on the stub thing. So he’s like, “I got a whole bunch of check numbers with dollar amounts but I have no idea what they are for.” We had a whole Paypal account with thousands of transactions that we didn’t what they were for or anything.

It was 2 or 3 years worth of that stuff, so he came up once a month for two days at a time, trying to catch me up and get me to the point where I wasn’t going to be in big trouble if the government came and asked me what I was doing. We figured out how much money I actually owed the government, and we paid that. Then from that point forward, we were at a clean slate and we could actually move forward. That has been hugely important and successful in any kind of businesses. So that’s something that was really needed for me.

A little while after my dad came to one of my events and kind of told that story to our audience, and he talked about also business structuring. I wasn’t structured at all, so I was paying all these extra taxes, FICA and Medicare and a whole bunch of other things. And I had no protection, so if someone would have sued me because of ZipBrander or one of my initial, my early products. How to make a potato gun. If they would have sued me, I would have been in big trouble, whereas now we have protected ourselves. In fact, we’re working on a webinar right now with him called Creditors and Predators, it’s like how to structure your business to protect yourself from people who want your money. It can be the government, it can be lawyers, it could be a lot of things. And so that’s kind of the thing we’re working on.

But he came and talked about that with our group, and he offered to help set up people’s businesses, as well as do bookkeeping and stuff like that. So he built up a little small team of people to do bookkeeping. And he kind of does it now for internet entrepreneurs like me and like you. It’s not a huge business but he’s got….in fact, he at that one event spoke and signed up 8 or 9 people at that event, and then since then it’s all been word of mouth. A lot of you guys I know are using him just because of word of mouth, but he’s never once promoted or advertised since then. It’s been like probably 7 years. And it’s just been word of mouth among marketers like us.

Anyway, that’s kind of the back story. So what happened, fast forward now a little while later, one of my close friends who does some work for me. I was like, “Hey man, I need help with this thing.” He’s like, “I can’t, I’m stressing out about taxes.” I’m like, “Why are you stressing about taxes?” he’s like, “I haven’t paid them in two years, trying to figure this out. I’m going to go to jail. I’m freaking out.” I’m like, “Okay man, I’ve been through this I know exactly what you’re going through. Here’s my dad’s email, email him and you’ll be saved.” And then he did, and within two or three weeks my dad’s team caught him up and got him to today. Got him covered for back taxes and now moving forward has been a clean slate. And my buddy is like, “Dude, the stress is at zero. I love your dad, thank you so much for that.” And it made me think, I’m betting a ton of you guys that are using Clickfunnels, that are on my podcast, that are just reading our stuff are probably in that situation.

Either one of two things. One is that you are behind on your books, or you’ve never kept books, or you’ve been selling stuff and hoping it never catches up to you. If that is you and you’re in that spot right now, I’m here to give you a life line. The second type of person is someone who maybe you started on a business you created, an LLC or something and you threw it up and hoping everything is right, but you have no idea if your structured right, you have no idea if your taxes are right, you have no idea with whatever. Which was also me. Or you’re structured but you’re not doing any entity layering, so you don’t have one company that holds your assets, and one that’s working in public, so if someone sued you, they can’t take away your websites and things like that. If you’re in either of those situations where you’d like to make your structuring better, more solid to protect yourself from creditors or predators, or you need to get caught up on taxes, or you’re paying too much for a bookkeeper that sucks. Any of those reasons are good reasons to contact my dad. He is insanely cheap. I keep telling him that he needs to raise his prices. He specializes in rich internet marketers yet he’s charging super discounted booking fees. Cheaper than you can get from a typical bookkeeper, which again I……

Anyway, you can never profit in your home town. I’m like, “Dad, first step one, you need to double your prices, and that should be the entry. Plus you need to charge people 10 grand to set up the entity.” All sorts of stuff. He also, he told me this too and this is insane. So for those of you guys, if he does the bookkeeping for you, a lot of times they do your taxes at the end of the year for free. It’s just insanely cheap and inexpensive, at least for today. It will not be for forever, because I am working on a webinar with him, which I mentioned earlier called Creditors and Predators. And he wants me to do the webinar which I’m excited for except for the fact that, if I’m going to do that two things have to happen. First off is Zuckerburg has gotta get paid, and second off, I gotta get paid. Therefore I am more than doubling, probably 3x-ing the price so that Zuckerburg can get paid for Facebook ads, and I can get paid for me helping him to pitch his services. So that’s coming in the very near future.

And most of you guys will be on that webinar, and you will be amazed at what you are missing in your business, you will realize that your entity structure is wrong. You realize you’re over paying for bookkeeping. You realize that your back in back taxes, you’re paying too much in taxes, a bunch of things like that. And when you are sold in that webinar it will be too late, because at that point the prices will be normal. But for those of you guys who are Marketing in Your Car listeners, you’ve got a window here. My dad just finished tax season, and his people just finished everybody and he’s like, “We’ve got room for a few more people. Not a lot, maybe 5 or 10 people max to come in and we can get them all caught up and set up between now and when the webinar goes live.” So if that is you guys, and you are looking for any of those things, entity structuring, protections, lowering taxes, someone doing your bookkeeping, somebody to catch you up, somebody to look at your entrepreneurial business when you realize you’re selling stuff and that’s all that you’re doing and you want some help, I highly recommend my dad.

He saved me, he saved tons of other of my friends and colleagues in this business and he’s here to save you as well. So this is my gift to you guys for being Marketing In Your Car listeners. I get zero dollars and zero cents for recommending this, outside of the fact that when I go home for Thanksgiving dinner, my dad feeds me Thanksgiving dinner and that’s pretty sweet. So that’s payback for that and the fact that he pretty much supported me my whole life. So I get nothing out of this, it’s something that’s a service for you and it’s something that I think a lot of you guys are benefiting. I would say if you’re anywhere from the start up phase, to probably two or three million dollars in revenue, maybe up to 5 million, that sweet spot is about where most of the clients they’re working with now are, so that’s a good fit. You get above that, it might be smart to get somebody in house to run everything, that’s what we had to do as well. We had to get a full time CFO to manage everything for us because it’s gotten a little bit crazy over here.

But that is what I wanted to share with you guys today, so if you’re interested in that, just email my dad, his secret email address is ross@bookease.com. Yeah, if you go to the website, the websites not even done, it’s an old website because he was going to get setup, then he started getting referrals like crazy so he never finished it. So if you go to the site you will see an unfinished website. In fact, I need to make that a Clickfunnel page, so I will make that, add that to my to-do list for my dad.

Anyway that’s kind of what happening. So if you need help, you can go to my dad, tell him I sent you. Say, “I heard it on the podcast, I’m in.” and he will get you setup and figured out. That’s about it you guys. Other than that, don’t do what I did and think that you don’t have to pay taxes, because I really honestly thought that, which is kind of funny now. So that’s it you guys, I’m about headed home. Headed to the pinewood derby weigh ins. They weigh them the night before, which is kind of funny and then they lock down all the cars. So then the next night they have the weigh in’s that way nobody can go and through on a whole bunch of weight over night. It’s kind of funny. So that’s what we’re doing right now. It’s going to be really fun. So that’s what I got for you guys. Appreciate you all, have an amazing day and I’ll talk to you guys all again soon.

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Come hang out with me while I’m driving with my hands off the wheel.

On this special episode Russell drives a Tesla while talking to Michael Rutherford about how he became the top earner at Prove It! And how he earned his Tesla. Also find out how you could also earn two free cars!

Here are a few cool things to listen for in today’s episode:

• Why Russell is sitting in the drivers seat of a Tesla, but not really driving it.
• How Michael Rutherford became the top earner at Prove It!
• And how you can earn not one, but two cars by following Russell’s and Michael’s advice.

So listen below to find out how a car that costs 6 figures could end up in your driveway for free.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to the Tesla sponsored addition of Marketing In Your Car. Alright everyone, I’m in San Diego right now. I’m driving by Sea World. I’m in a Tesla driving, I’m going 70 miles an hour and my hands are not on the wheel, my feet are not on the ground. I’m floating, it’s the craziest thing in the world. So I thought what better time to do Marketing In Your Car than right now. Because I don’t even need to be looking….I’m going 72 right now, I’m looking backwards, no hands on the wheel, I’m looking at the camera’s around me. This is freaking nuts; I don’t know how this is legal. You’d think that when Elon Musk was like, “We’re going to build a car that you don’t have to look at the road..” Oh it’s slowing me down.

Speaker 2: The car in front of you is slowing down, so it slows down automatically.

Russell: Oh weird. So the car in front of me slowed down so it automatically slowed me down. You think that the government would be like, “Elon no, people are going to get in wrecks.” And instead he was like, “We’er going to do it anyway.” And now I’m driving it. I’m not even driving the car, I’m sitting in the passenger seat and this is insane. So that’s what’s happening right now as we speak. We’re actually filming an episode of the reality TV show. We’re at the Prove It event right now. I spoke at it earlier today, we’ve been documenting this whole journey which has been really fun. So when Funnel Hacker TV comes out make sure you watch the episode on Prove It funnels. Do I need to grab the wheel?

Speaker 2: Just touch it so it knows you’re alive. Alright you’re good.

Russell: Cool. Anyway, so today we went and talked to the leadership team and got them all fired up about the new Ketone funnels coming out. We got 2 funnels coming out for them. And then right now we’re driving the Tesla to the Tesla dealership, because I’m getting a Tesla through Prove It, which is  kind of cool. So if you guys haven’t won a Clickfunnels car yet, you can come to Prove It and get a Tesla car. You can get 2 cars, one for every other day of the week, that way you’d never have to drive the same car twice in a row.

Anyway, it’s pretty insane. If you guys haven’t driven in a Tesla yet, this is really weird. I seriously feel like I’m about to die, I’m on the edge of my seat. So I’m sitting here with Michael Rutherford, who is the….are you the number one money earner? I know you don’t want to brag about it, but are you?

Michael: Yeah.

Russell: Number one money earner at Prove It right now and tell them something cool.

Michael: Okay so the….about Prove It or just in general? Or about the car?

Russell: This is marketing guys, they want to know about marketing. How did you become the number one money earner in Prove It, I’m curious?

Michael: Lit myself on fire, utilized the product to its highest capability and I told every living being that would listen to me for even the smallest amount of time, and I did it with a high level of passion, belief and expectation and I didn’t care what they thought and I just kept going. And the really cool thing is results follow passion. If you have passion take action and results will come and it’s like a pinwheel. When you get a little result, you’ll take more action which creates more belief, which you’ll take more action, give you more belief, get more results and it just keeps going and going. And then the next thing you know, a car that costs 6 figures that drives itself shows up in your driveway and you get to drive it for free because you gave people the option to buy a product that would change their life. It doesn’t matter what you do, doesn’t matter what you sell, what you share, or what you teach, what you coach. Doesn’t matter what you do, do it with a high level of passion and don’t stop. Just do it more than anybody else and you’ll be number one, if that’s your goal. Maybe your goal is just to find passion, so take action and passion will find you. That’s one of the things that’s really been fun. So it’s crazy cool to hold the camera with Russell while he’s driving, or while the Tesla’s driving us.

Russell: He’s filming me, I’m recording him.

Michael: We got another camera in the back seat and the car’s driving us.

Russell: I wonder if Brandon’s getting nervous back there. He’s holding the camera watching us not watching the road. It’s just crazy.

Michael: Hey guys, life is crazy if you dare to take big action. And it’ll reward you every time.

Russell: How long you had your Tesla for?

Michael: I’ve had my Tesla for 3 weeks and it’s currently being completely Prove It customized at a place here in San Diego called SD Wraps.

Russell: Is that where we’re going right now?

Michael: We’re going to the Tesla dealership and depending on time, there’s a place called SD Wraps that’s got Lamborghini’s, Bentley’s, Tesla’s. The coolest cars all being wrapped and customized by them. So yeah, it’s pretty wild.

Russell: That’s awesome. So that’s what’s happening today. So there you go you guys. There’s some words of wisdom. Now you can say you guys have all been in a Tesla with me. Because you’ve been sitting in a Tesla with me for the last 4 minutes 29 seconds in Marketing In Your Car time. That’s what I got for you guys today. Tonight I’m speaking at the No Excuses event. We’re going to be presenting the MLM version of the Funnel Hacks presentation that I spent the last week building out. Oh, it’s telling me to hold the steering wheel again. Are we going to the right spot or do I need to … We’re going the right way.

Anyway, I’m going to be testing out that presentation and the offer tonight. To the network marketing industry and we’re going to be sharing how funnels work in the offline world. I don’t know if you know that, I’m showing them tonight the Home Party Funnel, the Hotel Meeting Funnel, and the…I haven’t thought of a cool name for the third one, but I’m showing this is how hotel meetings happen, this is the online equivalent. This is how home parties happen, this is the equivalent. So it’s going to be awesome. I’m excited. There you go guys. I’m going to check out and make sure I don’t die. But I want you guys winning a car, either through Clickfunnels, Dream Car Contest. You can go to whatsyourdreamcar.com, or come join me in Prove It and win a Tesla through here. Or join both and get two cars. Because 2 is always better than one. Alright that’s what I got for you today, talk to you soon. Bye everybody and see you on the next episode.

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Some interesting thoughts behind the scenes of my MLM funnels.

On today’s late night episode Russell talks about why he changed his presentation for two events this weekend to be targeted more towards network marketing. He also shares a few fun things that will be coming up soon.

Here are 3 cool things you’ll hear in this episode:

• Why he needed to customize his presentation for this specific audience.
• What YouTube video inspired a new t-shirt design he’s working on.
• And find out if Russell is finally going to be a guest on The Profit.

So listen below to hear about some exciting things that are coming up.

---Transcript---

Hey everyone, this is Russell Brunson welcome to a very, very late night Marketing In Your Car. I know, I know. I swore I’d never do these things again, I swore I was gonna wake up at 5 o’clock in the morning, but It’s becoming crunch time. A whole bunch of things are happening and I’m running out of hours in the day to get them all done. I’m speaking this weekend at a network marketing event. Actually 2 network marketing events. One of them is for Prove it, I’m going to be getting these guys all excited for the Prove It funnels we’ve been creating for them, so I’m trying to get those done. There was a big yawn.

Anyway, I’ve got some work to do to get those done still. We’ve got one of them that….two of them we’ll be showing off at the event, hopefully one we’ll be launching on what day is it? The next Tuesday. That’s kind of the game plan there. Then I’m speaking at the No Excuses event, and I was going to just do my Funnel Hacks webinar that we’ve been doing forever, but I really felt like I wanted to do one that’s more focused on how people can use Clickfunnels for network marketing. Because everyone always asks me, “hey, show me a network marketing funnel.” I’m like, “Dude, technically all funnels are network marketing funnels. The power of network marketing funnels are share funnels. That’s the magic behind it.”

I wanted to show them how the whole process works. So yeah, that’s kind of what I’m doing. I’m re-writing the whole webinar. And it took forever the first day. I think I might have messaged you guys about that. It took me quite a few hours to just figure out the headline. That was hard. And then the 3 secrets, I had to re-write a whole bunch….a ton of time, 2 or 3 hours worth and then finally got it. Then I started building the actual framework of the webinar, and trying to make the stories and interesting parts. I realized there were a couple of things that would be really cool if they were sketched out. The dude that does all the sketches in my books, his name is Vlad. So Vlad had to sketch, I do a really ugly sketch, then I send it to him and then he turns it into an awesome sketch. So I was getting all those done tonight, because he doesn’t work for me full time anymore. So usually I give them to him and hopefully by the next morning he’s got them. I messaged him earlier today like, “Please, can you jump on tonight?” So I just finished sketching those out and handed those off to him, and then I just got a message from him 2 minutes ago saying he was on them right now. By the time I wake up I should have all the sketches done.

Then I just gotta start plugging all the webinar together. I have to create a couple of demos because it’s always scary to do demo’s at a hotel event because half the time the internet goes down. So I gotta create demos tomorrow. Also Robert Kiyosaki’s webinar is coming up. I gotta write all the email sequences, prior to actually writing custom ones for them. Because next week’s the webinar for their list.  I think the last webinar they did, I had 10 or 15 thousand people registered. So we’re trying to make sure we capitalize on it right and do it correctly. So we’re kind for writing a bunch of stuff for them and make it a custom funnel. I think they’re going to start promoting it on Monday, and then the webinar is happening on Thursday through the weekend. So anyway, just a lot of pieces happening between now and then. So that’s why….hence the late night, and not an early morning tomorrow, probably.

So anyway, that’s kind of what’s happening over here. I just wanted to jump on and say hi to you guys. Excuse me. I should not be this tired, but I am. What else cool could I share with you guys? How about this? So a couple of cool things, I’m not even sure before, but they’ve been really impactful. You know we always talk about funnels, that’s obviously a big topic of conversation with me and you guys. So you look at, where’s traffic coming from, what’s up-sell one and up-sell two, down-sell, where’s it go, what’s the next funnel? Look at that progress. But now we’re trying to look deeper and deeper in each step of the funnel and how we can make things better. I told you how I had a call a while ago with some VC guys, and the numbers they were looking heavily were a cost to acquired customer, average lifetime value customer and churn. So churn is something we’re looking at a lot. So what we’ve been doing is adding in stick sequences into everything. So if you join Clickfunnels, and everyone should have got it by now, so you should have probably seen this, but we put everyone through a 21 day ignite your funnel on-boarding sequence. So every day for 21 days you get an email talking about the on-boarding process. So that was a big thing that had a huge increase, decrease in churn, increase in stick.

So Funnel University we just rolled out, I think I had a 9 or 10 day email sequence that’s all about stick strategy. How do we get people to stick in Funnel University? For me it’s all about letting them know what they actually get. Because a lot of times people sign up to get the free thing and they don’t know what they are able to consume, so really showing inside the members area and showing them what’s inside the software. Showing people things deeper. So those are a bunch of cool things that we’re doing. So I would recommend for you guys, look at that. Look at post buy sequences. What are you doing to get those people to like you more? And to consume what you have? Consumption is the key. If we can get people to consume its awesome.

And then one last thing that I wanted to share with you guys because I’m really excited. IF you go to Google and search for cross fit college humor. The first video that pops up, click and play that video. It’s my favorite video ever. I think it’s the only Youtube video I watched like ten times. It’s these guys at Cross fit, they keep messing up saying Cross fit’s a cult, I mean it’s a way of life. And it’s so funny. Anyway, there’s two or three episodes of these guys doing the Cross-fit/Cult thing. I always joke when we were building Clickfunnels, we wanted to build our own community. So I always joke, I think I’ve said a couple of times on the thing, “We’re trying to build our own cult, I mean community.” And that comes from that episode, it’s always the standing joke. Anyway, we just started a design on this new t-shirt. It’s so awesome. It says, “Funnel hacking, it’s a cult” and then “Cult” is crossed out and it says, “Way of life” so “Funnel hacking, it’s a way of life.” But cult is crossed out. And then on the back it says #itsacult. Anyway, congratulations, you’re part of the funnel hacking cult. No, but it all comes from that video. So now you guys know the inside joke. When those shirts come out you’ll be like, “I know where Russell came up with that and why he thinks it’s so hilarious.” Hopefully it doesn’t offend anyone; I just think it’s funny.

There you go. Alright I’m home. I’m going to bed. Oh crap, except for the garage door opener is not in my car. I’ve got two cars and one garage door opener so I always shift them back and forth, and I’m in the wrong car. That means I get to get out of my car and actually go in and unlock it, actually I’m going to go, because the wrestling room lights are on, so I’m going to walk back here. Hopefully you guys don’t mind hanging out with me. I don’t know what else to talk to about right now. Everyone else in the whole world is asleep. So the other cool thing that’s happening is next week, Monday and Tuesday Anthony DiClementi, we’re launching a company together called Bio-hacking Secrets, and he’s actually flying out here and we’re going to be filming him. He’s part of one of the first episodes of the Funnel Hacker TV. So that’s going to be really cool. We’re going to be filming him and me; we’re going to work out here in the wrestling room. I’m going to take him through a wrestling work out and show him it doesn’t matter how good a shape he’s in, but when a wrestler takes the oxygen away from your brain, you can’t survive. Cause there’s always him beating the crap out of me for the next two days, so I got a shot for a little bit, and that’s kind of what we’re going to be doing. Oh man, its dark back here.

And then……yeah anyway. Just a lot of fun things happening over the next two weeks. So he’ll be here Monday, Tuesday filming. And then Wednesday is the Robert Kiyosaki webinar. And after that’s done, I’M going to take a nap, because it’s been an insane 10 days. It’ll be cool.

Oh and then another thing that happened today. Sorry, you guys are getting all the stuff because I have no one else to tell all these things, so you’re getting it all. Marcus Lemonis text me today and said, “Hey, What’s your email address? I need to get you to come out and record a show with me.” So we just emailed his producers and they’re trying to figure out a date in the next 3 weeks for me to fly out and go film or be in one of the episodes of the Profit. How crazy is that? It’s crazy. I’m excited. Alright guys I’m going to bed. I’m really tired and I’m totally rambling, but hopefully some of those ramblings are fun for you guys, because they’re fun for me. Have a great night and I’ll talk to you guys soon.

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You have to get your customers to vote with their credit card.

On this episode Russell talks about why your opinion doesn’t matter when it comes to marketing. He recalls an article written about Rippln that didn’t go well, and why the authors opinion wasn’t important.

Here are some interesting things to listen for in today’s episode:

• Russell recalls reading an opinion article about a sales video he had done for Rippln and why in the end, it didn’t matter.
• He explains why the only opinion that matters is the customers who vote with their credit card.
• And he also go over why he wont’ give his opinion to his Inner Circle members, when it comes to their businesses.

So listen below to hear why your opinion does NOT matter.

---Transcript---

Hey everyone, this is Russell Brunson, and this is Marketing in Your Car. Alright everybody, I hope you are all doing amazing. I had two days in a row of 5am wake ups. So this is good, I’m getting into the cycle, into the late night, or early night going to bed, late night, or early morning…..yeah early to bed, early to rise, makes a man healthy wealthy and wise. Is that true? Well, I hope so. I’m testing it out right now. It’s been going good so far. This morning I was working on the Funnel University stick sequence and one of the emails talks about this article I wrote one time called Your Opinion Doesn’t Matter, or it might have been Guess What? Your Opinion Doesn’t Matter. I think I said it more like that.

Anyway, I pulled up the article and I reread it and it made me laugh and smile and I wanted to share it with you guys because it’s important. And the fact is your opinion really does not matter when it comes to marketing. In that article I talked about how one morning, this is back when we were in the middle of the Rippln Launch and I had done this video and one of my buddies texted me at 5 in the morning, he was like, “Hey man, you’re on Tech Crunch.” I was like, “What? I’m on Tech Crunch? This is awesome.” And then his next text was, “It’s not good.” I was like, “Oh crap.” So I went to Tech Crunch and there was an article. And the title of the article was titled: What Not To Do In Your Startup Launch Video or something like that. And I start reading this thing and he goes line by line through the copy for the sales video I created, and he just ripped it apart. He hated it, venomously. Is that the right word? He was so mean about every single thing and just ripped it line after line. And at first I was like, my heart sunk, I was sick to my stomach.

And then I stopped for a minute and started thinking, well all these things were his opinions about why he hated this video and why it was not a good video for a tech startup and all these things, but then I started looking at the numbers and what we had achieved with that little cheesy video that he hated so much. And I can’t remember, at the time I think it generated 300 or 400 thousand opt-in members. And we were average 30 thousand opt-ins a day from this one video. And I was like, it may be that he didn’t like it, but it didn’t mean it didn’t work. It was working perfectly. And I started thinking back, about all the split testing stuff that we used to do. The way Todd and I used to do our split testing, I would go and create the best version I possibly could and he would make up these tests, and half the tests I was so embarrassed by. I was like, “Don’t do that, it looks bad.” Things I didn’t like. And I was like, “No there’s no way that’s going to beat my control. The thing I created is perfect. This is my opinion.” And 9 times out of 10 Todd would beat my control. Almost every time.

I realized really quickly, my opinion doesn’t matter. I have my opinion but it doesn’t matter. What matters Is how people vote. And it’s funny because a lot of times we think, I’ve seen….drives me crazy, businesses that run survey groups, have people fill out surveys, all these kinds of things to try to get feedback on their product. What they’re going to buy or not buy and all these things. And there’s a time and a place for those things. But the reality is that none of that matters either. The only thing that actually matters is will customers vote with their credit card. That’s it. If they will not pull their credit card out of their wallet and vote with their credit card it doesn’t matter.

They can say, “Oh yeah, I would definitely buy that product.” Or “I’m definitely more like this.” Or whatever. They’ll tell you whatever. Whatever it is you’re looking at, but the only thing that matters is not your opinion, it’s not even your customer’s opinion. The only thing that actually matters is them voting with their credit card. That’s how they vote. They can’t vote by saying, “Yes I would do that. Oh yeah, I’d buy that.” Only way that they can vote is by actually pulling their credit card out, that’s the only vote that matters, that is if you look at….that’s how it should be with the presidency. You should vote, but you should vote with your credit card. And the more money you’re willing to spend voting on a candidate, the more votes you get. Because then it actually matters. The only thing that actually matters is how they vote with their credit card. That’s the only truth, everything else is opinion and opinions don’t matter.

It’s funny, as a marketing educator, it drives me crazy watching other marketing educators, and a lot of them say blanket statements that they feel are true, that I know aren’t true. And I’m not going to tell all the specifics, because the person’s really cool. But I’m in a Mastermind Group, and they wanted me to give a talk, a short talk. So I was giving this short talk, ahead of time they had this public speaking coach, who wanted to get on the phone with me and walk through my talk with me. So I got on and was kind of interested in what he had to say, and what was interesting was that he kept sharing all these opinions about the stuff I was doing wrong and how I should have done it instead and all these things. And while I have a lot of respect for the guy and his opinions, I know that his opinions were wrong. Not because I’m arrogant or I’m boastful or anything like that, I might be but that’s not the reason I knew they were wrong.

I knew they were wrong because I had split tested these messages. I had split tested the verbiage and how I used it. I knew which one out converted. He used to tell me, “No you have to go this way.” And I was like ugh. I was respectful and I was like, okay. And I did it that way for him and for the group, but I knew it was wrong. I know beyond a shadow of a doubt, that his opinion was wrong because we had split tested. And I wanted to step back and be like, “But you know, I have run hundreds of thousands, if not millions of visitors through a path, that uses the message, you’re trying to get me to use, vs the one I’m using here and I know that this one wins. Every single time. I don’t even have to guess any more. It’s not worth testing anymore because I know based on millions of people voting or not voting with their credit card, that I’m right. And it’s just killing me because……but I respected him and the situation so I followed that even though I knew it was wrong.

And I just want all you guys to understand, our opinions really don’t matter. I get people in the Inner Circle all the time, “Russell, can you look at this page and give me your opinion?” I’m like, “No, I don’t want to give you my opinion. My opinion could dramatically screw things up. As we’re building I will give you my opinion because this is the direction I would go, based on everything I know, this is the best chance of success, so create that first and then I’m not going to give you a review because my opinion doesn’t matter. The only opinion that matters, is the opinion of the buyers in your specific market. So create it the best you can, and then you go and you buy ads, and you get people to come, and then they vote with their credit card, and that’s how we know if we got a winner. If people vote with their credit card. If they don’t, I don’t care how pretty it is, how many awards it wins, or how nice it sounds. The only thing that matters, when all is said and done, is will people vote with their credit card. And that’s the key.”

So the sooner you are okay humbling yourselves, I’m the same way, I have to continue to humble myself and I do every time Todd destroys me in a split test, every time something I create doesn’t work, or every time we test things and we figure out things that do work, I get humbled every single time. I realize that man, I’m not as great as I think I am. My opinion does not matter. The only opinion that matters is that of my customers who are pulling their credit cards out and voting.

So watch that closely. Watch what is causing them to vote with their credit card and watch what’s not. And that’s how you’re going to learn and that’s what you should base your judgment and opinions on. Not on what you like or don’t like, because what you like doesn’t matter. The guy at Tech Crunch did not like my copy, yet it was probably the highest converting message I had ever written. And because he thought it was wrong, does not make it wrong. People were voting, and that’s the only thing that really matters. So there’s your marketing lesson for today. I’m at the office. I’m going to go get some work done and try to get some customers to vote with their credit cards. So that’s the plan. Anyway, I appreciate you all. Have a great day and we’ll talk to you guys all again soon. Bye.

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Why it’s hard to be a Mom (as a Dad), and my interesting call with the VC’s today.

On this episode Russell talks about a meeting he had with some VC’s during which he confused them by already being profitable. He also picks up his son Aiden who tells an interesting and confusing story of his own.

Here are 4 fun things you’ll hear in today’s episode:

• Why Clickfunnels doesn’t need money from VC’s and why the VC’s were confused about it.
• Find out how you can confuse VC’s too.
• Hear Aiden tell a story about Norah.
• And find out why he wears Harry Potter glasses.

So listen below to find out how to confuse VC’s, and to hear a cute 5 year old tell a story.

---Transcript---

Hey everyone this is Russell Brunson and welcome to Marketing in the Mommy Mobile. Hey everyone, yes I’m taking mom duty on today. I’ve got Norah in the back seat, we’re going to pick up Aiden from school. I happen to be one minute late already. It’s hard to be a mom, no one ever told me this, but it’s hard.

Anyway, so that’s what’s happening today. The reason why I’m a little bit late, is we just got off a call with some VC people, which is kind of cool. First off, they’re super cool people, I really enjoy them and everything. But it was interesting conversation. You guys want to hear behind the scenes of some of the funny stuff? In fact, I’m going to title this podcast, how to confuse the VC’s. Because it’s interesting, they have been trying to talk to us for a while and we basically said, “We’re not looking for money, sorry.” And they’re like, “We know you’re not, but we still wanna talk.” And we’re like, “No, we’re not interested.” And they’re like, “Please? We’ll fly out to Boise.” And we’re like, “No.” Anyway, so finally got the call set up. But it’s just funny. I feel like we’re in a good position….Can you guys hear Norah back there, guys?

Anyway, I feel like we’re in a good position. I told my team, “I feel like we’re the hot girl that doesn’t really want it, so everybody wants her so much more.” Anyway, we’re not interested in taking it, but we thought it might be fun to talk to them. Maybe, who knows? Whatever. But we had a conversation, and it was cool. Like I said, super cool guys, enjoyed that whole thing. But it was interesting, if you look at what they’re looking for, there’s 3 core metrics that the VC’s want. They want what’s the cost to acquire a customer? What’s the lifetime value of that customer? And what’s your churn? Those are the 3 core metrics that they asked about that we kind of knew going into it.  And what’s cool is that because of all the funnel stuff that we do, and hopefully you guys are doing, it totally confuses the VC’s.

They have one way of doing things. What’s your cost to acquire a customer? And we’re like, “All of our customer’s are free.” And they’re like, “No, that doesn’t make sense. How much does it cost?” And I’m like, “Well, if we buy ads from Facebook straight leads to a trial, it’s like $150 a member.” And they’re like, “Wow, that’s really good.” And I’m like, “Yeah, it’s really good but we don’t do it.” And they’re like, “Why don’t you do it? You should be spending that money all day long.” “Because we’re a start up boot strap. The money we’re spending is out of my own pocket, and we’re good enough at funnels, that if I’m not profitable at breakeven point of sale, I don’t want to do it. I don’t want to go in the whole too much. If I had a hundred million dollars in VC’s, sure we’ll go waste money on dumb marketing, but we are smart enough to be profitable up front. This is how it works, we’ve got front-end offers, or my free book offers, or The Perfect Webinar script or things like that. What happens, is we buy ads on Facebook, cost us $10-$15 to acquire a customer there, but we make $30-$45 in the funnel, therefore we make $25-$30 from every single customer that comes into our world. And we have a huge follow-up sequence in place that we promote that then gives us all of customers for free. In fact, we make money ahead of time, before they ever become a customer, and then our email sequence gets them into our program for free.”

They’re like, “That doesn’t make sense.” I don’t think they believed us. I was like, “No, this is how it works. We do have a customer acquisition cost on different channels, like affiliates we pay out 40% up to 45%, we give away cars and stuff.” And they’re like, “What? You give away cars? Why would you do that?” I’m like, “Because that’s awesome. That’s how it works. It’s all about recruiting sales teams. Then people come in now we’re selling on-board, we’re selling certifications, things like that. So we’re crazy profitable.” They don’t understand it because they come from worlds that aren’t profitable typically. So we’re showing them our numbers and then we show them the numbers and he’s like, “Wow. I don’t think you guys understand what you guys have right here.” I was like, “Yes, we do. This is why we’re not looking to take money. Everything’s fine. We’re really good at funnels.” Then the next question was, lifetime value of a customer, right. That one was an easier metric, but we’ve only been in business for a year and a half so it’s hard because our customers have to start using us, if they don’t leave us very high. So we showed what the lifetime value of a customer was, but it’s not accurate because the numbers are growing so fast. Alright I’m at the school, I gotta pick up Aiden, I’ll finish up this podcast when I get back.

Alright, I got Aiden and he’s talking about some movie called Norah.com?

Aiden: No it was called Coconutcron.com

Russell: Coconutcron.com. Anyway, to finish off my thought….oh wait, what?

Aiden: Also, do you want me to tell you a story?

Russell: Yes, tell us a story.

Aiden: Okay, so at first starts with Norah.com and its….wait, I actually kind of forgot it Dad.

Russell: Alright, so that’s Norah.com. Alright, let me talk…

Aiden: That’s only half of it.

Russell: I’m going to talk for a minute and if you wanna tell them the rest of the story tell me okay.

Alright so the last have of the story is Churn. They’re like, “What’s your churn?” we’re like, “If you look at the last 3 or 4 months, it’s decreased dramatically.” And they’re like, “how much?” and we’re like, “well I think it before it was at 16% and we added in this one step in the funnel and it dropped it to 12% and then we added in this 21 day ignite your funnel, communication funnel, our on-boarding funnel after they come on, and we dropped down to 9%.” And they’re like, “You dropped it that much in a short period of time?” and we’re like, “Yeah, that’s what we do. We test things, we test all the steps and process and try to decrease churn and we’re always looking to get it better and better and better.”

Anyway, it was just so funny because I don’t think they’re used to these kinds of things. They’re used to having a bunch of money and spending tons to acquire a customer. I was listening to a thing the other day and it talked about Hubspot. They said that Hubspot cost them $10,000 to acquire a customer. Excuse me, maybe it was $1,000 to acquire a customer. Something crazy like that. I’m like, “Are you serious?” It’s so much easier when you understand what you guys understand, what we understand with all these front end funnels. That’s the magic. And then the webinar funnels are profitable, dramatically profitable up front. It doesn’t make sense to them.

Aiden: Dad?

Russell: What bud?

Aiden: I remember it.

Russell: Alright Aiden remembers it, hold on, he’s back.

Aiden: Okay, then the person says, That’s Norah. That’s Zap.  So that’s Norah, and that’s Zap? No! That’s Norah, and that’s Zap. So that’s the rooms zap. And then the baby’s Norah? No! This is Norah, this is Zap.

Russell: You guys all getting that? So, this is Norah and this is Zap.

Aiden: This is Norah, and this is Zap? Yes!

Russell: Nice. So there….I don’t know what he’s talking about, it’s something……Is it a movie you saw?

Aiden: The end. Yeah.

Russell: Oh the end. So that’s a movie…Did you watch that today or is that something you made up?

Aiden: …..but I still like make it .I didn’t watch it today, but I just have to do it on the movie. Like on a camera, then everybody will watch it and they’ll like it.

Russell: That makes more sense. So Aiden right now is wearing some cool Harry Potter glasses.

Aiden: Because I’m a big fan and my eyes are really hurty.

Russell: Because he’s a big fan and his eyes are really hurty. So we went and took him to an eye appointment and his eyes were amazing. So we ordered some…but he wanted Harry Potter glasses really, really bad, huh bud? So we went on Amazon and ordered some, but the wrong ones came. What were they? Did you like the first one’s that came?

Aiden: No.

Russell: No, he did not like the first ones. So we ordered some new ones, and they came and looked awesome. They are about half the size of his head, but he wears them everywhere. Wore them to school today huh?

Aiden: They also like them. They’re really ……..

Russell: And his friend said, “You look weird with them.” But he still loves them.

Anyway, so that’s what I got for you today. I gotta bounce and play with my kids. Just wanted to share that, I thought it was interesting. So that’s how you confuse a VC, have really profitable up front funnels, lower your churn through on-boarding funnels. Increase your lifetime value by having an amazing product and they’re going to be like, “What>? That doesn’t make sense. Why is it so good?” And hopefully you’ll get people coming to you as well. Anyway, I hope that helps you guys. That’s all I got. I’m out of here. Appreciate you all. Talk to you guys again soon. Oh what? One more thing. Say it again.

Aiden: Bye.

Russell: Aiden says bye. Bye everybody.

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Step one in our planning for the new FunnelHacker.tv.

On today’s episode Russell talks about an idea he has for a new show about Russell and his team doing funnels for businesses. He explains what kinds of things you’d see on the show.

Here are 3 cool things on this episode:

• What the name of this new TV show would be.
• What companies Russell already has in mind to be on the show.
• And what kind of behind the scenes stuff you would be able to see on the show.

So listen below to hear all about Funnel Hacker TV.

---Transcript---

Hey, hey, hey, I hope you guys are doing amazing, welcome to Marketing In Your Car. Alright, so I did one this morning, a podcast, which was 3 minutes long because I was preparing for our meeting, and I was talking really fast, but hopefully some of you guys got some cool value out of that. But I have something I wanna talk to you guys about, but I’ve been all bottled up because I’ve had 9o’clock meetings, when usually I’m in the car right before 9. Anyway, I’ve just had less time to talk and hang out. So I’m going right now to the store to grab some stuff for my wife, so this gives me a cool opportunity to share some cool stuff for you guys. Hope you don’t mind.

So I am crazy excited right now about something that we’re doing that I think is going to be amazing. I don’t know. I’m kind of nervous to tell you guys, not even everyone on my team, not even my partners know this yet. Todd will probably find out about this from this podcast. And maybe Dylan, I don’t know if he listens or not. Kind of what we’re thinking. How has marketing been done up to this point? It’s all about creating cool funnels, driving traffic and that conceptual thing. Or doing Periscopes or hang outs, or cool things. All I’m trying to figure out….I’m trying to be the next level, the bleeding edge, the next cool thing. I was trying to really figure out how do we….I feel like we built a really cool brand and a community and all this kind of stuff. How do we expand that? How do we take that to the next level and make it bigger and better?

So that was the question. Last week my wife and I were out visiting our nanny, who just had a baby so we went and saw her and saw the baby and everything. So we were driving around and talking before we went to Jack in the Box. Was it Jack in the Box? Anyway, some horrible fast food restaurant, that tastes way too good, and definitely not on any of the diets on earth, but nevertheless we went there with the kids. And as we’re driving we’re talking about HGTV’s Flip That House, and we’re talking about just some things like that and as we’re driving all the sudden this inspiration I feel it just hit me from above thinking…saying, the cool thing about those shows is that they pick a house, rehab a house, you watch the whole process and in that process they’re telling the back story and all these things. They have this sub-story of things happening. Each week there’s a house that they’re finding, they’re rehabbing it, flipping it or whatever and making it awesome. That was our favorite one, with Chip and Joanne Gains, but all the house shows are similar.

I was thinking about it, we’re working on a lot of side projects. Things I’m kind of doing on the side. Funnels I’m building for companies that we’ve traded equity for, stuff like that. And I was like, wouldn’t it be cool if we made our own reality tv show and showed behind the scenes, so people could actually see  what happens? And I started thinking of different funnels I’m working on and one of them is Bio-hacking Secrets with my friend Anthony Diclementi. We’ve already recorded so much cool footage of him with his Cryosauna with laser lights, and all these crazy….the visuals are already amazing, because we’ve been filming the whole process and we’re about to launch it. I’m like, you’re building all this stuff behind the scenes and no one gets to see it and it doesn’t really help the Clickfunnels community other than some of them hear about it later. But I’m like, what if that became a thing and each week we pick a funnel that we’re building anyway and we build it out live and everyone gets to see the story? And it’s not just like a boring thing us in the office like, “Blah blah blah.” Make it fun and exciting and have story lines and a whole bunch of things like that. So that’s kind of the idea.

So we’ve mapped out the first 12 episodes, 12 funnels and some of them are projects like Bio-hacking secrets, the prove it funnels we’re working on, a couple things like that and some of them….For example, tomorrow I’m actually being interviewed, or he’s interviewing me or something I guess, I don’t even know. Robert Kiyosaki are getting on appear.in meeting and we’re recording it, gonna pre-record this intro for the webinar. Because me and him are doing a big webinar next month. And he can’t show up on them live because he’s going to be out of the country, so we’re filming the intro together and then we’ll show the intro and I’ll do the webinar live to his whole list. And his list is crazy huge, so we could in theory, I don’t know do half a million or million dollar webinar, and wouldn’t that be a cool episode to film that whole thing? Film me tomorrow as I’m driving to the office, freaking out excited and there film behind the scenes of me interviewing Kiyosaki and us being on this thing together. And film the webinar actually happening and showing all the nervousness before and showing people registering and showing up and stats and numbers, and doing the webinar and showing the pitch, the close, the percentages. Just showing the whole thing. Wouldn’t that be awesome?

Or with Bio-hacking Secrets, we’re about to launch. It’s a free book funnel, plus a tele-seminar funnel, plus a webinar high ticket funnel. All of that Is 90% done. So we’re going to fly Anthony out and film the story of us launching this thing, and how we buy the ads and how we get the right things and testing the campaign and seeing what’s converting and what’s not converting. Doing all the stuff we do anyway, but showing you guys behind the scenes of it, in a really cool, fun exciting thing. Wouldn’t that be fun? So that’s kind of the first half. Again, I’m trying to think, how do we make this fun and engaging and exciting. Recently one of our fellow funnel hackers started working for me, and he’s in the office, sits right behind my desk. His name is Steven Larsen, some of you guys may know him, so he’s been actually…I’ve been focusing a little more on strategy since he’s been here and he’s been focusing on building out and we’ve been kind of going back and forth until something looks really good. So I thought on the show, instead of me talking about it and building it and being really annoying person who thinks he’s really important, instead wouldn’t it be cool if its like, I’m coaching, which I’m doing anyway, but I’m coaching Steven through building these funnels and doing the whole process. And he gets to ask questions and be in on the strategy meetings and all these kinds of things. And that way you guys get a unique view where it’s not just what in my head what’s happening, it’s me explaining it to him what’s happening. So he’s kind of in proxy for the rest of the audience, learning along as this thing is happening, as we’re building it out and seeing behind the scenes as we do the pages and the funnels.

Anyway, I’m so exciting. So we started filming some of them today. We’ve been working on the Prove It funnels. We filmed behind the scenes of us doing the whole strategy session, pre-launch stuff. Next week I’m flying out to actually speak at a network marketing event and a Prove It event. So we’re going to film me in the air flying there, telling the story and those kind of things. And then my next book’s coming out, so we’re going to film that story. And we’re going to show behind the scenes of that book funnel. I’ll show you behind the scenes of the Tony Robbins book funnel. Dave Ashworth book funnel and all the other ones we’ve done and just kind of episode by episode build out different things and show you behind the scenes of what we’re doing and how we’re doing it, and why we’re doing it. And the actual numbers, and the actual stats and having complete transparency.

And the other cool thing we thought, if we have an episode that goes live, on the site we’ll have the episode there, you could see each month by month, we could do income reports similar to what John Lee Dumas on Entrepreneur on Fire. Show each month, Bio-hacking Secrets launch. Month one we did this, month two, month three. Show the running stats of what each of these little business, each of these funnels is actually generating for us. And just try to be complete transparency. You guys can look at what we’re doing and then funnel hack it for your own businesses.

So that’s the idea. I’m excited, I hope you’re excited. We’ve been so crazy. We have some crazy ones. One of them we’re flying down to Columbia to go drop ship roses. One of them…..anyway, we’ve got some crazy, crazy stuff that you guys are going to love, and you’re going to have the chance to see behind the scenes of everything. So that’s the first part. The second part, I’m not sure if I should even talk about this yet, but we’re trying to figure out how to make, and this idea came to me, I actually did a Periscope tonight, asking our Periscope followers, “What do you guys think about this?” Trying to get them engaged with the idea and get some other feedback, what they’d want to hear and see in the episodes.

One thing I kind of talked about was, I don’t know if you guys watch the show the Bachelor or the Bachelorette. You shouldn’t, but if you do you know what I’m talking about where they every night that it’s on, people all around America have these big bachelor parties where they get their friends and family, everyone gets together and they watch the episode together live and they talk about it for the next week waiting for the next one. I was like, what if we build these really cool things like mini hack-a-thons or something where each week when the episode is live; people could run a hack-a-thon in their local area and invite their friends and family members have everyone come over and watch this thing, and watch it streaming, and see the actual ups-ell unfold and see how cool it is. Wouldn’t that be awesome. We were thinking about even having it kind of like a pre level certification. Our certified partners could run bigger versions of these, but having this as like a pre thing where you pay a little bit to get in, and you get in we send you a box, and the box has got like 10 Funnel Hacker t-shirts and it’s got a special gift that’s only for people who are hosting funnel hacking parties. And it’s got…..we’re talking about, Steven had an idea of making a lead pages dart board and having that there. A whole bunch of awesome stuff.

But that would be the thing and that would get people all around the country each week as we release these episodes, we release them at the same time, getting everyone on board, getting everyone to watch together, and commenting and sharing and talking. Make it a really cool, interactive community type building thing where we’re all experiencing this together at the same time. That’s my thoughts. So with that said, I would love to hear your guys’ feedback. Hit me up on Facebook or whatever and say “Yay” or “Nay” or “This is stupid” or “this is awesome” or “I would love to watch that and share it with everybody I know”. Because we’re trying to make this a cool thing. It’s gonna be called Funnel Hacker TV. Some of you guys have seen we had two episodes of Funnel Hacker TV in the past, but we’re going to try and make this into a real thing. I think it’s gonna be amazing. So I’m crazy excited.

We’ve got, we started filming the first ones today. We’ve got a couple more tomorrow. The fun thing I’m learning is, and I’ve always been pretty good at project management, because that’s what I’ve normally been doing. But now we’re project managing 13 funnels at once because we’re filming different parts and different things with each one. And trying to make sure we have each of the sections for each of the things. It’s gonna be amazing. I just wanted to share it with you guys. Please keep it a secret. Don’t tell anybody else. Hopefully it gets you guys excited and gets you thinking about cool things you can do in your own community to get people more engaged and more excited and I think this is going to be it for us. It’s going to take the marketing to the next level. And just the community and this whole brand we’re trying to build and take it more mainstream and make it more fun and just make it not a software program. We don’t want this to be that. We want this to be a cult, I mean a community. So that’s the game plan. I appreciate you guys. I’m walking in the store to grab my wife’s stuff. I’ll talk to you guys soon. Have a great night, appreciate you all, and that’s about it. Talk to you guys soon. Bye.

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These five minutes will change your business forever.

On today’s episode Russell talks about why his company has started doing stand up meetings everyday and how it has helped hold employees accountable for what they do every day.

Here are a couple of cool things to listen for in this episode:

• How these standing meetings hold people accountable for what they did the day before and for what they plan to do each day.
• And how they can also help direct your team toward the correct priorities.

So listen below to find out why you should be doing standing meetings in your company.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car. Alright everyone, so some of my new friends in the Inner Circle were teasing me about our introduction man, what he says, “and now your host Russell Brunson”, so now that I hear that it makes me laugh, so I hope you guys are laughing too.

Some of you might be wondering, why haven’t you done a podcast for a while, and then the second question would be Russell, why are you talking so fast right now? And the reasons are the same. Both of those reason’s are the same. It’s because we started this new thing in our company that’s really cool. It happens every day at 9am, which is in three minutes from right now. So I’ve got three minutes before I am officially late. So as the CEO, I can’t even call myself the CEO without laughing, it seems like such a real business term. Anyway, as the CEO of my corporation, I gotta be there, or else that’s just not cool to not be there. So I’ve got three minutes to explain this concept to you guys and jump on the call.

So this is what it is. What we’ve been doing in our company, the dev team started doing it a month or two ago and then recently we’ve kind of pulled in me and some of the other guys, because I think it’s really effective. So we do these really quick stand up meetings and we do it every single morning at 9am. And it typically takes less than 15 minutes and we’ve got 15 or 20 people that attend that meeting. So it goes pretty quick for how many people are involved. The way it works we use gotomeeting, and when we log into gotomeeting there’s a list of all attendees in alphabetical order, so it starts with the first person on the list at exactly 9 o’clock, which 2 minutes from right now. So the first person gets on and says, “Hey, this is Russell. Yesterday I did blah blah. Today I’m focusing on blah blah. And these are the roadblocks I have.” The next person goes, “Hey, this is Russell. Yesterday I focused on this, it went awesome. We crushed it. Today I’m focusing on this. I have a two potential roadblocks, I can’t figure out this or this. Can I get so and so to talk to me afterwards?” Boom, next person, next person, next person. And we go through and what it does is a couple of cool things. First off, it holds everyone accountable for what they did yesterday, to make sure people actually showed up and did your jobs, so that’s a cool thing.

If you’re having issues in your company wondering, “What do these people do all day?” And I know that’s a real thing because I have thought that in the past with other companies we have built. I remember firing 60 people in one day and coming in the next day waiting for a million balls to drop, and nothing dropped and I was like, “What did all these people do?” Anyway, that lets you know what they’re doing each day. And what’s cool about it is you can be like, “Why are you wasting time on that, that’s the stupidest thing in the world. You should be focusing on this.” And you can quickly redirect people to the correct behaviors, so that’s number one. Number two you find out what they are focusing on today, which once again half the time our dev team or other people on the team are focusing on something that you don’t really care about as the CEO. You could be focusing on something, for example: We’re launching Funnel University and everyone’s only focusing on something that means nothing to anybody and it’s like, “No, that’s cool but that’s our number one priority, you should be shifting to this.” And third thing is all of us get stuck. We have blockers in our business that hold us back from the thing we’re trying to accomplish and a lot of times other people on our team don’t know what those blockers are and that’s what’s actually keeping you from the success you want and need. And so we find out what the blockers are while you got everyone on the team there, so now you know, “Hey I gotta help Todd with these two things because he can’t progress with his job until those two things are done.” It’s pretty cool.

So I’d recommend….because I hate meetings. We haven’t done meetings in years because meetings are so boring and so long and everyone wants to talk about stuff that doesn’t actually matter. We do a meeting and I count…I remember sitting in a meeting and counting how much I paid each person per hour and doing the math and being like, “ That meeting cost me $2300.” Or whatever it was. And being so angry because not only does it cost $2300 but the opportunity cost of us getting our crap done was even bigger. So this is awesome because it’s like 15 and if you a small team you could get done in 5 minutes.

So I highly, highly, highly recommend it. And that’s about it, I’m late for the meeting so I gotta bounce. I hope that was helpful for you guys. Start doing standing meetings, that’s the process, there’s the format. So far it has become magic for us, I hope it works for you as well. And that’s what I got for you today. Talk to you soon, bye.

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How to become a better father, husband, and person.

On today’s episode Russell recaps his new morning routine and where it’s been successful and what the hard part is. He also talks about how direct response marketing not only makes your business more successful, but also can work for every aspect of your life.

Here are some cool stuff to listen for in this episode:

• What part of Russell’s new morning routine has been hard, and it’s not what you think.
• Why direct response marketing works to improve your business.
• And how you can use direct response marketing to help optimize and improve EVERY aspect of your life, not just business.

So listen below to find out how to use direct response marketing in other aspects of your life.

---Transcript---

Hey everybody, this is Russell Brunson and welcome to Marketing in Your Car. Hey everyone, I hope you are doing amazing. I am excited and happy as always, it’s not always but as often as possible. A lot of people have been messaging me asking me about how the early mornings have been going. First off, thank you now I know you’re listening. I had a couple people message me at 5 Mountain Time because they knew I would be awake, like, “Hey are you awake, are you in funnel time?” I love it.

So I’ve got a confession to make, I’ve not been perfect this week. Monday and Tuesday I did it. It was easy, it was fun. Wednesday I did not wake up, and Thursday which is today, I woke up. This is what I’ve found, a couple things. First off, the hardest part is not waking up early, the hardest part is going to bed on time. Is that crazy? You would think that that would be way easier because, I’m gonna go to bed, I’m tired anyway. But that is the hardest part.

So what happened, another interesting thing is, waking up in the morning, typically when I wake up early I’m going out to lift, so because of that your body kind of has this reaction where it freaks out and your brain has 3 or 4 things fighting against it, so there’s a lot of resistance, whereas waking up to get on the computer to do funnel time, I didn’t have any resistance, it’s kind of interesting, that part was really easy, but going to bed was hard. Initially I was going to try to go to bed at 9, but I realized my kids go to be at 9 or 9:30, so that didn’t work. So I tried to get to bed by 10, that’s my goal. First night did it, second night did it, the third night the kids went insane, which happens way more often than I’d like to admit. So they were crazy and then it was, what time was it? It was probably 10, probably about 10 when they went to bed when I was coming down trying to get things ready and checking things and cleaning up, all that kind of stuff. Pretty soon it was 10:45, I was oh man, it’s almost 11 and I was walking to the room, and I walked by my wife who was in the other room, and she just turned on Dancing With The Stars, and I was like, I’m just going to come in and watch one dance, one dance. Next thing I knew it was midnight and I’m like you know what, I’m not waking up tomorrow, so that was hard.

And then last night, because I love, I can’t tell you how much I love it though. I get so much done, I feel like no matter what else happens the rest of the day, it’s just a bonus. So I really like it, so I tried last night to get to bed. And my kids finally fell asleep. I was able to leave their room at about 9:30. I finally got to bed about 10:30, so it wasn’t too bad, and then I passed out and was up at 5. So I did it today, feeling good. So hopefully I can keep things moving through.

Anyway, what I wanted to talk to you guys about today has been on my mind. Usually when we do something, we just lump it as a success or failure. Our brain has two camps, this worked or it didn’t work. And I’ve learned with direct marketing that’s not how it works. In direct response marketing the cool thing is we’re able to see and track what happens at every point along the funnel, along the process. How much did we spend per click? How many clicks did we get? How many people saw our ads? What was the cost per view, per click? Then on the landing page, how much did we spend per opt-in? What conversion rates were? Landing page, sales page, emails, open rate, click through rate, up-sell rate, average cart buy all the little pieces. I didn’t get this for the first 7 or 8 years of my business until I started working close with Todd Dickerson on our team, who’s the genius who does all the split testing and those kind of things. And he got really good at looking at those numbers and figuring them out and showing us the stats. I realized, wow when you actually know all that stuff, two things. First off you know how much money you can spend to acquire customers. Second off you know what’s broken. It’s really easy to look at and be like, whoa, that’s not converting well. That should be higher, let’s tweak that and change it and start fixing all the things along the way. And hopefully if you guys have been following me for any amount of time, you’ve learned that we’ve talked a lot about that. The book Dotcom secrets, was a lot about that. So you learn the process is true there.

I also want to stress how it’s not just in marketing, it’s in all things. I was looking at this whole morning thing, by day three I was like, this sucks, doesn’t work. But then I was like, well it’s not that it didn’t work. Let me look at the process, what are the pieces that did and what are the pieces that didn’t. I’m looking at it, I’m looking at the bedtime is the hardest piece. That’s where my conversion rate sucks, I gotta figure out how to make that better. At the waking up part, hasn’t been hard so far, where some people that might be the hard part for you. Looking at the different things and trying to figure out where the bottle necks are and the low conversion rates are.  And then what to do to tweak that and make it better and more exciting and all those types of things.

So my next game that I’m going to play with my brain, is figuring out how I can get to bed and asleep by 10. What are the things I need to do? How do I motivate myself? What are the, you know I’m not sure what that is yet, but that’ll be my fun thing to figure out. How to increase my conversions on what time I go to bed for the next little while. So that’s kind of a one off example. But think about all aspects of your life. What are other things that are important to you? With your husband or your wife, or your spouse or your girlfriend or whatever? Look at the process. Was my day awesome? Yes or no? If it wasn’t, why, what happened? Here it was good, I did this part and it was really good. I did this part and it was good, but then boom, I screwed up here and then the whole thing went south. I said this stupid thing and the whole thing went south.

Start looking at that and being aware of it. Instead of being like, that day sucked, or that let’s say that you’re hanging out with your kids, you’ve got three hours playing with your kids, at first it’s really fun, but you get tired or bored or whatever the thing was. And you’re like, that wasn’t as good as I thought. Why? What was the reasoning? I look at me and it’s like, I’m always trying to figure out how do I optimize the experience with my kids each day? Because I work so hard, that I want to make sure that when I’m not working and I’m with them that my focus is there, my energy is there and I’m able to give them what I want. So I look at , some days are just awesome, sometimes I’m like, man I am a good dad. Other day’s I’m like, Man I am a horrible dad. Why?

For me, I look at it, when I am a good dad, it’s when I’m out jumping on the trampoline with them, I’m running with them, I’m doing stuff, I’m creating, when I’m engaged with them. The times when it’s horrible is the times when I’m looking at my phone, I’m checking things. I’m not engaged, whatever it is. OR I’m tired, my energy levels are low. They want to jump on the tramp and I’m like, I’m so tired and I’m find excuses and ways to not be an awesome dad. So looking at that, I’m like, why was this day awesome, why was this day different? This day what was the process I did? I had good energy. Did I take different supplements? Did I sleep more? Did I eat different? Was that before I ate or after I ate? What was all the little things along the way that made that experience amazing?

My kids, I found out, and I’ve really….this is one big reason when people ask why I’m trying to eat healthy and why I’m doing all these things, and it’s less for trying to look sexy, because you know, come on. Just kidding. I’m such a dork. The real reason honestly is I feel like during the day, I’m giving 100%. I focus I have energy and I’m doing awesome and by the end of the day I’m worn out, I’m tired and my brains tired and my body’s tired. And I feel like, am I giving the best of my time to my work as opposed to my kids and my wife. That’s not right. How do I keep my energy levels high for the last 3 hours, or keep them the same level they are for the first 8? Because I feel guilty if I’m giving 100% the first 8 and then I’m only giving 60&% the last 3. So for me, it’s a big piece of that. I’ve been figuring out, what do I do? How do I eat differently? How do I get in a different state so that when I get home I can actually be aware and awake and have the energy I need to be an awesome dad and not a lazy dad.

There’s a quote, and Stu Mclarin actually posted it on his Facebook wall today. It’s from a guy named David O. Mckay. For the Mormons out there, we all know who he is. For those who are not Mormons, he is someone who us Mormons consider a Mormon Prophet, that lived I don’t know how long ago, 50 or 60 years ago. He’s no longer alive, but he had a quote that was really important, and it kind of ties into today’s message. His quote was that “No success can compensate for failure in the home”. For me, I think about that a lot. If all my energy is going to my work, and I don’t have that because I’m spending so much energy and focus there, I can’t fulfill my home duties, then I’m a failure. That’s something I think about. So I’m trying to think about how to increase energy levels.

There’s a couple examples. There’s a sales funnel how we do it. In a new morning routine, how we do it. This is how we do it on a time with your family, but it works in any part of your life. So instead of just looking at aspects and being like, this was awesome or this was lame. Start looking at the process and see what things to optimize and tweak to make it better. And the more conscience and aware you are of those things the more you can affect them and make them better. That’s the message for today. What should we call this one? Let’s see, just so you guys know, when I finish this podcast I send my brother the title and he titles it. But I want your guys’ help on this. What should we title this one? We could title it, how direct response effects your…how direct response can improve your daily life. That’s kind of cool right?

Alright, Scott, that’s what we’re going to call it. How direct response can improve your daily life and the sub headline will be how to become a better father, husband, and person. That sounds good. Alright guys. That’s what I got for you today. Start looking at your process in life, start optimizing and if you do, you will be happier, you will be better, and you will enjoy your time here on this amazing earth a lot better. So that’s what I got. Appreciate you all, have an amazing day and I’ll talk to you again tomorrow. Bye.

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How I shifted my morning based on the book “The Perfect Day”.

On today’s episode Russell talks about how to get 2 hours more of work in everyday and his schedule that will make it happen. He also shares a cool story about Marcus Lemonis.

Here are 3 cool things you’ll hear in this episode:

• Why Marcus Lemonis called Russell 3 times in a row in less than a minute.
• What book convinced Russell to change his schedule and devote two hours a day to funnel building.
• How Russell’s new funnel building schedule is working for him since he started it two days ago.

So listen below to hear how Russell gets 8 hours of work done in just two hours every morning.

---Transcript---

Good morning everybody and welcome to Marketing In Your Car. Alright, so it’s a beautiful day, things are amazing. I’m in a great mood and I want to talk to you guys about something that I’m doing that’s a little bit crazy, not gonna lie. Little borderline, well you guys have been with me for a lot crazier things, but this one is really cool. I’m going to be trying to convince everybody that I’m friends with that this is a new way to live. I’m going to begin with you guys, because if I can convince you, then I can convince anybody. So this is where we’re at right now.

I have always been trying to figure out how to get more done each day. That’s the hardest thing. How do you get more crap done every single day and be able to spend more…….? For me it’s like, I got a lot of crap I gotta get done for work, family, church, there’s so many things. So it’s like, if I get an extra 3 or 4 hours a day or 4 or 5 days a week or whatever, that’s amazing, but how do you do that? So I’ve tried all sorts of stuff. It’s been interesting, in the past I always try to wake up at 6 to go lift weights, with that, it’s interesting, it works sometimes, but it’s easy for my brain to say no. I usually do probably 2 or 3 days a week, when I get up early and actually lift at 6. It’s not consistent and kind of hard, and I lift and hang out with my kids, then go to the office, the office day happens and there’s people and stuff. Then I come home and play with my kids again. It’s always good and I get a lot of stuff done, but how do I get more?

Last week I was in Joe Polishes 25K group, and oh man I’m going to tell you guys a story. I wonder if I should tell you another story. I was going to do a podcast since then, I totally forgot. This is called an ADD moment, then we’ll head back. So remind me when I get stuck, where to head back.

We’re heading back to the book, but before then…this is amazing. So the last day at the 25K group we were stting in the meetings and all the sudden my phone rang 3 times from Marcus Lemonis The Profit, and I was like, “Oh man, I’m stuck in this meeting, I can’t answer right now.” And then he texts me, “Call me right now.” And I text him like, “I’m stuck in a meeting, I really can’t. I’ll call you as soon as I can.” So at the break I called him, no one answered. I called again, no one answered. I’m like, “Dangit. I missed the little window.” And part of me is kind of freaking out, what in the world is happening where he would call me three times in a minute, there’s got to be something happening. So then that night, he texts me and he’s like, “Can you talk now?” And I was about to jump in an Uber, but I was like, I just dialed right back immediately. So I called him and first thing he says is “Hello.” And I’m like, “Hey Marcus, this is Russell.” He goes. “You’re being….I’m” What did he say? “I’m on location and we’re recording right now, you’re on camera is that okay?” Isn’t that crazy?

So I’m like, ”Yes, that’s totally cool.” He’s like, “Okay Russell, this is the deal. I’m at a meeting with these guys, they own a watch company and I’m thinking about doing a deal with them. But I was talking to them about the business model and they mentioned funnels and I asked them what they knew about funnels and they were like, ‘There’s this guy named Russell Brunson.’” And he was like, “Wait, you know Russell?” and  they’re like, “Yeah, we’ve been to his events, we use Clickfunnels.” And Marcus is like, “Hold on.” And right then he called me 3 times in a row trying to get hold of me and obviously I didn’t answer the phone, I blew it. He’s like, “I’m sitting with them right now and I’m trying to make a deal, but I’m curious if I do make a deal with them, would you be willing to come on the show and actually build their sales funnel for them?” And I’m just like, I wish you could see me. I’m trying to be all super cool guy on the phone, so my voice is trying, I’m trying not to start squealing like a little girl, have my voice crack or something, but I’m jumping up and down on the spot and going nuts. All the people about to jump in the Uber with me are probably wondering. Did Russell win the lottery or something? What’s happening? I’m jumping up and down and going crazy.

So I’m like, “I would be honored. I would love to come help you guys build your funnels.” And he’s like, “Okay cool. That’s what I needed to know. Thanks man.” And I’m like, “Alright, thanks.” And that was it. Isn’t that crazy. Oh so crazy. So I’m going crazy and then I text Marcus later, and I’m like, “What’s the company, give me more info about it.” He texts me back and tells me what the company name was and he’s like, “I’m going to cut you in on equity on this deal.” And that was it. I haven’t heard from his since, it’s been like 3 days. I’ m going crazy. But is that insane? Crazy. Anyway, I just wanted to share with you guys. I was going to that night, but I must have forgot. So there you guys go. There’s my ADD tangent. Now I need to come back to the story at hand.

Okay, so back to where we’re at. So at the event they gave me, Joe Polish handed out these boxes. These big orange boxes. I’d gotten one before, I had one in the mail. I didn’t know what it was. The outside says The Perfect Day. You open it up and there’s a book and a journal and a bunch of stuff. And it’s this product created by Craig Valentine. I’d gotten it before, but I never read it. I’m like, “Oh cool.” Anyway, I took the box and when I was heading home that night, I pulled the book out and I’m like, “I’ll read this on the plane, so I jump on the plane, start reading the book. And in this book, he’s talking about how to create the perfect day and he’s showing a bunch of things, and the book was awesome. But the thing that was the most powerful for me, was he showed what his schedule was. Craig’s schedule is, he gets up at 4 o’clock every morning. From 4 to 6:30 he writes. At 6:30 he has breakfast, he does meditation or something and then I don’t know, at whatever the next time is, an hour later, he gets back and writes for another 2 ½ hours. Then he has his stand up meeting with his company at 10:30. So by 10:30 in the morning, he has had 5 hours of focused energy time writing and doing what he needs to get done. And then the rest of his day is answering emails, meeting with people, all the crap that normally we do in an office. He goes to bed at 8 every single night.

At first I’m like, “Dude, he is insane. 4 in the morning, I will never in a billion, infinity, million years do that ever. It’s just not going to happen.” And I was like, because I don’t go to bed until 2 in the morning, so if I got up at 4  that’s  2 hours of sleep and I would die. But if I went to bed at midnight, how would it work? Midnight to 4, 4 hours is not enough. So I’m like what if I went to bed at 10, 10 to 4 that’s only 6 hours, that’s about how much sleep I get now. But what if I extended that. What if I woke up at 5 and go to bed at 10 o’clock and wake up at 5. I try to do his process. And my day is different. I’ve got a million kids. I don’t have the luxury of breakfast and meditation before I start writing again. I’ve got breakfast and diapers and screaming, you know getting kids ready and it’s insane. But I was like, what if I woke up at 5 and from 5 til 7, 2 hours every morning, I got up and that’s my funnel time. I always tell people that if I could do anything in the business all day, all I’d do is sit there and build funnels. But I rarely have that time, just to sit there and build funnels. So I’m like, what if I made it so the 5am to 7am every morning is my funnel time. I don’t check emails, I don’t check Facebook or anything. All I’m allowed to do is open up Clickfunnels build funnels and write copy and all the pieces I need to do to push funnels forward.

So I was kind of excited so Sunday night I got all ready and my goal was to get to bed by 9, but I forgot that my kids go to bed at 9, which usually bleeds into 9:30 or 9:45. So that didn’t work, so it was like 9:45b finally the kids are in bed and I told my wife, “I’m going to bed, my goal is to go to sleep at 10” You know she’s been married to me for a long time and knows I typically don’t go to bed until 1 or 2. I was like, I’m going to try this. So I went to bed at 10 and it took me a little while to go to sleep because I wasn’t used to that. But luckily I was tired, it’d been a long day. So I fell asleep at 10, woke up at 5, got up and went in there and I started working building funnels for 2 hours. It was amazing. It wasn’t like when I wake up to go work out, there’s a lot of resistance. I have to get up, get clothes on, go out. There’s a lot of things that have to happen. Whereas for me to get up and go sit on the computer and build funnels, there’s zero resistance and it was really easy and I did it. And then I ate really healthy throughout the day and did supplementation stuff to keep my energy levels high throughout the whoile day, but I felt amazing. Then last night I went to be at about 10:30, I was trying to get to bed by 10, but I just had things that came up. So about 10:30 I went to bed, set an alarm for 4:45 basically, that way I can snooze it once. 4:45 my alarm’s going off, I totally slept through it. My wife starts kicking me like, “Why is your alarm going off at 4:45?” I’m like, “I’m so sorry.” So I went and turned it off, and jumped out of bed and because it wasn’t like, I gotta go put on my workout clothes, all the things your body freaks out about, it was just walking to the other room and start building funnels. I’m excited about it. I  just walked into the other room, jumped on and from 5 to 7 today I just built funnels.

And I tell you what, in my 2, 2-hour morning so far, I’ve gotten as much work done as I typically do in an 8 hour day. So I’m going to the office, we have a webinar today, so I’m going to be selling on a webinar, I’ve got meeting and all this other stuff. And I’m not going to be stressing out, because usually I’m stressing out on days that I have webinars and meetings because I’m like, I need to move my things forward and I can’t. Where now, I’ve already moved things forward by the time my kids are awake, now the rest of the day is just a bonus. Anyway, I’m excited.

So that was my first chunk was trying an earlier morning thing, now I’m going to start reorganizing the rest of my life and my schedule to kind of tweak some other things to kind of get it in. Especially since, I don’t know if I mentioned this, I probably have, I’m sure I have. We’re building a bio-hacking room, so I got a flow tank and a cryosauna coming and a couple other things so I’m trying to map out my ideal day, where it’s 5 til 7 I do this, and then 7 til 9 I’m with my kids and then 9 o’clock, I do cryosauna and freeze and then 9:15 I go and lift weights til 10. At 10 o’clock I do flow tank for a few hours. 11 o’clock I come in. I don’t know, something like that, I’m trying to figure out exactly what the daily routine will be. But I started it with waking up basically an hour to 2 hours earlier with focus on 2 hours of funnel time and I tell you what, it’s been amazing.

So what I’m recommending for you guys to do, is wake up an hour to 2 hours earlier and do some funnel time, or writing time or whatever it is that you need to be doing more of in your business and your life. Spend that time there. And it’s interesting.

Anyway, I’m two days in, loving it and having a great time. I hope that you guys try it as well. I’m going to try to convince everyone I know to do this as well. I would rather, knowing how I’m feeling right now, I would rather wake up two hours earlier, and leave the office two hours earlier, because you’ll get 10 times more stuff done. Which is crazy to think because it’s the same time, it’s just sifting it all a little bit. So there you go.

I guess one problem if I convince all my team to wake up earlier, then we’ll all be awake and it’s just like we’re all at the office again which will just ruin us. So maybe I shouldn’t let them know about this big secret we got. Anyway, that’s what I got. I’m at the office, I’ve got a call with a lawyer, never fun but my lawyer’s awesome, so that’s one good thing. First lawyer I ever met I liked. Then I got a meeting with my accountant, which accountants are as bad if not worse than lawyers. But we got a new accountant that I actually like, so it’s going to be a good day. Then we got a webinar, some selling. It’s going to be a good day and I’m excited and the sun’s beautiful. A lot of good stuff happening. So appreciate you all. Have an amazing day and I’ll talk to you guys all again, hopefully tomorrow. Alright guys. Talk to you soon.

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A behind the scenes look at what I was really feeling inside.

On today’s episode Russell talks about being in Phoenix Arizona and meeting with some icons of the industry. He also talks about the possibility of doing an infomercial for his new book, Expert Secrets.

Here are some fun things to listen for in the episode:

• What it was like being at Robert Kiyosaki’s office and how they use Clickfunnels
• How Russell got Dean Graziosi to agree to help him with an infomercial.
• And why Russell’s whole day was just the best day ever.

So listen below to hear about Russell’s amazing day in Phoenix.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing in My Hotel Room. Hey everyone, I am actually in my hotel room shaving right now and I’m about to go to Joe Polishes 25K group and I thought, you know what….I wanted to share with you guys what happened yesterday. So you have to hear me shave, I have a horrible echo in this room. It’s going to sound horrible and I’m super late. I have to be there in 12 minutes, and instead I’m shaving and yeah, that’s how I roll. I’m never on time for anything. I am the biggest procrastinator ever.

I’m giving a talk today and I finally finished my talk and I’m like, “Oh crap, I got 12 minutes to get there, time to start getting ready.” That’s why I’m shaving right now and then on top of that I thought let’s just do a quick podcast to share the crazy day I had yesterday. That’s what’s happening. Welcome inside my world.

So yesterday was insane. We came to Joe Polishes 25K group today, which is in Phoenix, Arizona. And recently we got Robert Kiyosaki to write the forward for my new book, which is for me, the coolest, craziest thing ever. We became friends with one of the guys inside of their office that works there and turns out that they’re in Phoenix. I’m like, “We’re going to be in Phoenix tomorrow. Can we come see you guys?” and he was like, “Sure.” So we came and it so crazy cool. We walked in the office and meet the guys and they guys I guess have been going through a bunch of our stuff. They listened to this podcast and bought some of our books and products. We walked into one of the offices and they had, I could see Perfect Webinar Script on the desk and some other stuff. It was cool. They had been totally going through our stuff.

They started to use Clickfunnels 3 or 4 weeks ago. They’re like, “We built 5 funnels, we have a launch happening next week. We’re loving it. We’re cancelling Infusionsoft.” All sorts of amazingness is happening. It was awesome. So that was cool. And then we had a tour of the whole office. We went into his radio station. The little studio with the microphone and everything and we recorded….I did a Periscope from there, so if you want to see that go to marketingquickiesshow.com you should be able to see the Periscope from inside the Rich Dad office, which is so much fun.

We interviewed them and they told this story about how their whole business came about. I didn’t realize this, but I guess Kiyosaki built the game first. Sorry it’s hard to shave and talk. He built the game first and then he loved the game but nobody was really buying it so they wanted to sell the game, so he wrote the book as an instruction manual to sell the game. And then the book, I think he published it independently. It was selling well, but not awesome. But it was selling good enough that it got on Oprah’s radar. Oprah went and had him on and boom it exploded and he became what he is now, which is cool. And he used that to sell the game and then from there they did a bunch of other stuff, so that was awesome.

Kiyosaki, Robert was not there, so we didn’t get a chance to meet him, but we heard a lot of stories about him, which were very interesting. And we were trying to get him to speak at Funnel Hacking Live next year, which would be awesome. So that is one of my goals. And then a couple of other things. We talked to those guys, they have agreed to promote the Funnel Hacks webinar. So we’re going to do the webinar to the whole Rich Dad audience and get these guys building funnels, which would be exciting. Help serve them. And then we’re also kind of helping them with a webinar that they’re creating. So I’m excited about that. So we’re going to be helping them create a perfect webinar, and create an offer, and put out a $1000 version of their Rich Dad Poor Dad stuff and make them a bunch of money. So that is the game plan. See how much money we can make Rich Dad and make him even richer and hopefully he’ll think I’m cool. Because that’s why we do what we do. Anyway, I’m excited and that was awesome.

So then we jumped in an Uber and 4 minutes away we went Dean Graziosi’s office, which is Dean is like the other biggest real estate dude in the world, and infomercial Guru and everything. So we went there and got to see his whole studio where they film their shows. We saw that they have Cryosauna in their office, which is super cool because I ordered my Cryosauna yesterday for my house, so we saw that.  We sat around for two hours and I wish, oh I wish we would have recorded it. It was crazy. We sat there for 2 hours, it was a direct response history lesson. The first guy I ever learned from was Don Lapre back when I was 12 years old. And Dean was business partners with Don Larpre and talked about infomercials they did together. The whole story and the ups and downs they had together, it was crazy.

It was like direct response history. Going back to the foundation of this whole…..it was the……all these things and these stories, I was totally geeking out. You have no idea how exciting it was for me. So I sat there and listened to stories and we talked about things and looked what they were doing and tried to help them a little bit. Looked at what we were doing with Clickfunnels and how we were trying to grow that. And the cool thing about Kiyosaki’s office, they’re using Clickfunnels, at Dean’s office they’re using Clickfunnels. It’s just so cool to see people you’ve looked up to your whole life, I used to watch Dean’s infomercials, this is how dorky I am. And then I would get them transcribed and I would read them and try to understand how he did his pitch. And now to see him and his team using Clickfunnels and being obsessed with it and excited is the coolest thing in the world for me.

So that was really fun. And then, towards the end we started talking about my new book coming out, Expert Secrets and I was like “Oh we were at Kiyosaki’s office. He wrote the forward for it.“ and he was like, “ Oh what’s the plan with the book?” I’m like, “Oh, to take over the world basically.” And I was like, “ You know what would be cool” and it was funny because he doesn’t know and I didn’t even tell him this, maybe he’ll find this out someday but, at the very first 25K meeting with Joe Polishes group I was at, I was sitting at the dinner table and Dean was across from me, and I was sitting there. And I had told everyone that day actually, that I was never going to write a book again, and I looked across and I saw Dean, it was nothing he said or anything, but I was looking at him and I was like, I need to write a book, and it needs to be called Expert Secrets and Dean needs to do an infomercial for me. And then I went from there back to my hotel room and I called Julie, who is the person who helps me write my books, “Julie, book #2 is on the queue. Let me send you some money, let’s get this thing started.” Sent her some money and the book began that day. That was a meeting ago. Now it’s been 6 months since that meeting, the books almost done. It’s crazy.

So I had this meeting with Dean and I was kind of like, trying to be all cool, even though I’m super nerding out on the whole thing. Anyway, I’m like, “Hey, what I really want to do with this book, the goal with it is to take it main stream. The Dotcom Secrets book was all about getting our community and people who were marketers to understand these core concepts. Expert Secrets is about taking this to the masses. How do we get everyone to understand that they have a talent and a hobby and unique abilities that can change the world? And then Clickfunnels is the tool that allows you to do that. How do we get that out to everyone? And obviously infomercials would be the coolest.” So I told him, “My real motive is I really want to do an infomercial for this book and I want you to help me.” And he’s like, “Done. Let’s do it.”  And I was like, “What? Are you kidding me? You’re going to help me with an infomercial? How cool is that?” So we’re going to try to do an infomercial with Dean selling the Expert Secrets book, which is insane.

And he knows if it’ll work or not, but just the fact that we’re gonna try is so exciting. Anyway, so if you guys see me and I’ve got a grin on my face that’s as big as…..it’s huge, and I’m so excited. That’s it. When we left, Dave Woodward is with me, when we left we’re pinching ourselves. I can’t believe what we experienced in the last four hours. We just hung out at Kiyosaki’s office, and Deans office. The most amazing day ever. It can’t get any better than this. We should just go to bed and just end this because it’s such a perfect day and it was awesome. Anyway, that was my day yesterday, and now I’m up in the morning. Just finished my talk and now I got 4 minutes to be there and I still need to shower, so I gotta bounce guys. But anyway, I wanted to share that with you guys because it was exciting for me and hopefully it’s exciting for your guys as well. Appreciate you all, have an amazing day. Get some stuff done and we’ll talk to you guys all again soon.

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On this episode, Russell talks about his experience with what it was like when his wife, Collette, gave birth to twins.. He also gives good advice about being careful who you complain to.

Here are 3 cool things you’ll hear on today’s episode:

• How a twin baby birth makes a single baby birth look easy.
• Why you shouldn’t complain, but if you do, be careful about who you are complaining to.
• And find out which one of Russell’s kids is amazing at soccer.

So listen below to hear how Russell and his wife, Collette felt after delivering twins 10 years ago and why it taught him to be careful about who he’s complaining to.

---Transcript---

Hey everyone this is Russell Brunson and welcome to Marketing in Your Car. Hey everyone, I hope you are doing awesome today. I am actually in the car right now heading to go pick up my daughter from soccer practice, which is pretty exciting. She is amazing at soccer and so much fun to watch. So I’m going to go grab her and head home for some dinner.

I had something going through my head the last 3 or 4 days, actually it’s been almost a week now. And I wanted to share with you, I’ve been super busy and didn’t have time to do a podcast specifically about this, I thought I’ve got 5 minutes on my drive over to soccer practice, I’m going to share it with you guys really quick. It’s not a long one, but I think it’s an important one.

The title of this presentation is, be careful who you are complaining to. The reason why is because a lot of times we’re complaining about stuff, it seems like a big deal, but you put it in perspective of other people and other people’s lives, or even other people’s situations after that second, and they’re not that big of deal. And they kind of make you feel like an idiot when you realize sometimes.

Probably the most dramatic example of this, if you rewind 10 years ago, my wife as you probably have heard, had twin boys. If you’ve ever had twins, it’s kind of a crazy, amazing, but crazy experience. So we basically, my wife’s put on bed rest, she’s been taking all these drugs making sure the babies don’t come. And six weeks early all the sudden the water breaks. Boom babies are coming. Race to the hospital, all the craziness that ensues with that. We get there and it’s not like a normal baby delivery. Those who have had one baby, which I’ve had 3 times since, so I know how it works. It’s a doctor and a nurse hanging out in a room and a baby comes out. It’s pretty easy. When you have twins it’s insane. They think that you’re probably going to die, especially since this is our first kids, we’re freaking out anyway. They’re in the operating room. This huge operating room. There’s two NICU teams, there’s about 50 other people, okay I’m exaggerating a little, but there’s probably 20 some odd people in this room. Instead of being a nice quiet dark room, you normally give birth in, it’s lit up, there’s lights everywhere. It’s insane.

So my wife goes through this experience. Baby one comes out. Boom, everything is great, baby two comes out breech, which is a horrible experience. But she gives birth to both of them and then we go and see the kids and they’re in the NICU, which is an emotional thing. You see the babies come out and they rip them off and race them down to the NICU and I had a chance after both babies came out, to run to NICU to see all this craziness happening. Collette’s doing whatever women do after they give, I’m not really sure, but it kind of freaks me out to think about it. So they’re doing all that kind of stuff and she gets to come in later and it’s this emotional experience. She’s crying and sees the babies with all these cords and wires and it’s emotional. And all these things are happening and she finally gets to eat and drink.

And then we realize we have nothing for the babies to wear. So Collette gets cleaned up and we jump in the car and drive across the street to Fred Meyer to grab something for her to eat and for the babies. You know, a couple little things. So in the last 24 hours, my wife has given birth to not one, but two babies, she hasn’t eaten, hasn’t slept, hasn’t drank. It’s just been craziness. And I can’t imagine what that’s like. But as me, as the husband who’s just kind participating and watching this whole process, I’m like, this is horrible. I’m so grateful that it’s not me. And I’m tired and I’m onery and I’m sore and all these emotions and I didn’t even do anything, I just sat there.

So we get to the store and buying our things, and we’re checking out and there’s this teenage girl and she’s so annoyed to be there, and does not want to be talking to us. And we’re trying to be happy, but we’re obviously worn out, and I was like, “How’s it going?” and she’s like, “Okay.” You know like teenagers do. We’re like, “oh yeah, what’s going on?” and she’s like, “I’m tired.” And we’re like, “Oh what’s going on?” and I think it’s like 11 A.M. at this time, it’s been like 30 hours since we had woken up because my wife was about to have a baby. She’s like, “Oh I had to get up early this morning. I had to be here by 11. So I had to get up at 9. I’m so tired, I didn’t go to bed last night until like 1” and we’re like, “Oh so you only had 8 hours of sleep last night. And you’re so tired.” And we’re sitting there smiling like, I can’t believe you’re complaining about how tired you are. You had 8 hours of sleep last night. You’re a teenager, you have zero stress in the world. And you’re complaining.

And it was kind of funny to us at the time. So I thought it was kind of funny. Last week I hung out with these guys. If you listened to the podcast last week, Monday night I was at the office til 3 or 4 in the morning. Tuesday it was the same thing. I think I got 3 hours of sleep that night and then Wednesday I had a full day and then I went out to go meet some people and I’m talking to one of the guys and he’s like, “I’m so tired.” I’m like, “Oh really, what’s going on?” “I got off work at 6 and then the kids and dinner and all this stress or whatever, I’m just really, really tired. “ I just kind of smiled like, “Oh man, that sounds horrible. You’ve got to be tired. I mean you woke up, went to the office and then you came home and then you were off the clock and then you saw your kids and you were done. And that was it right? I have been at the office til past 3 A.M. the last two mornings in a row, and after I’m done with you guys today, I’m going back to the office.” And it just made me smile because I’m like, ‘You’re complaining about being tired and it’s just funny, because you don’t know who you’re complaining to.”Someone who has had 1/10th the sleep that you had and it just makes me kind of smile.

So what I wanted to share with you guys today is just be careful who you’re complaining to, because chances are people around all of us, have it worse off than we do. I was telling my kids last night. I was like, “If you think about 200 years ago, people lived in log cabins, they didn’t have toilets that flushed. They didn’t have phones or computers. 200 years ago, and everything prior to 200 years ago. 300 years, 400, 1000, 5000. Back as far as you want to go to the beginning of time. People had a really crappy time. If you complain about anything in this day and age, that’s kind of sad at this point. Do you have a roof over your head? Does your toilet flush? Okay, you’re doing fine then. Quit complaining.

So not only should we all just quit complaining as a whole, but when you are complaining, just be careful who you are complaining to. Because chances are, the person around you had just as tough a day, if not worse and you’re just going to look dumb if you’re complaining to them about what happened. Anyway, that’s what I got for today. I hope that helps somebody and it helps to keep us all….to quit complaining. To be grateful for the roof over our head, and flushing toilets and all the amazing stuff we’re blessed with because we were born today’s date in time. So that’s what I got for you guys today. Appreciate you all. Have an amazing day and I’ll talk to you all again soon. Bye.

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“I think this might actually work…”

On this special episode Russell and Dave Woodward brainstorm their ideas of how to launch Funnel University. They also explain the concept of sticky cookies and why they are better than first cookie wins.

Here are 3 fun things you’ll hear on today’s episode:

• The interesting, and kind of backwards way they are thinking of launching Funnel University.
• Why affiliates will benefit from the use of sticky cookies rather than first cookie wins when it comes to promoting Funnel University.
• Why Russell is currently selling toilet paper with Clickfunnels.

So listen below to find out how this new launch idea would work and decide if you think it will sell really well or completely flop.

---Transcript---

Russell: Hey everyone, this is Russell, welcome to a really strange, different version of Marketing In Your Car. Alright, so I’m in the car right now with Dave.

Dave: Hey guys!

Russell: We are heading into the office today is Funnel University Launch Day, no matter what. You guys have heard me complain, this has been….I’m a big believer in the whole lead or gold thing, this time we killed 3 people, there’s lead in some people because we missed the deadlines. But today it’s happening no matter what.

So we’re driving and had an idea and we’re brainstorming about it and we just wanted to share with you guys, because who knows, something good might come. So typically in a product launch, we promote the product to everyone. So we’re thinking, what if we do a complete sneak attack and instead of promoting the product, we promote the opportunity to sell the product to our entire lists. So we email all the Clickfunnels members and basically just say, “Hey step number one we’re rolling out, this new product is coming out, first step you need to go get it because you gotta become an ambassador of this so go get it because it’s amazing. Then the second step is, you need to be an affiliate, so click here to get your affiliate account and lets go spam Facebook, or let’s go market efficiently to Facebook and other places.”

It’s the complete backwards sneak attack that will either work or it will completely bomb. I don’t know.

Dave: It also ties into to what you were talking about yesterday in Marketing In Your Car, as far as the importance of having affiliates. So now everyone who’s a Clickfunnels user you’re automatically an affiliate, so now you can basically show every single person real quick how to make your very first few bucks online, if you’re not already doing it. If you’ve already got a list or if you don’t have a list, I can now go out and promote something for Clickfunnels…..by the way we also have sticky cookies, but that’s for a different topic. So you have the opportunity of making money right away by giving away a gift.

Russell: Here’s a gift worth $700 or $800, we’re giving away for free, anyone you give it away to, you get commission. So let’s talk about the sticky cookie thing. This is a cool thing we just built. We’re the first one to test it, but I think it’s Clickfunnels wide.

Dave: It is.

Russell: So the way sticky cookies work, if you’re using backpack, let’s say you promote Funnel University and somebody signs up but then 6 months later I convince them to get a Clickfunnels account, you get commissions on that. Or 6 months later you convince them to get my book, you get commissions on that. It’s sticky to the person. There’s a fine line between sticky cookies, and first cookie wins, because I’m not a big believer in first cookie wins. So here’s the lifelong affiliate debate. One is like….first cookie wins means, if you click on my link first that cookie lasts forever, so if that person ever buys, you get the commission, which is good for fast movers. But people come in later it sucks because then someone comes in 6 months later and convinces somebody to buy and gives them a big bonus and then they don’t get commissions because the first dude 6 months ago got the first cookie.

So sticky cookies is not that because we don’t want to make it so people don’t want to promote.

Dave: As a product owner it really messes things up because then the only people who ever promote are your very first affiliates.

Russell: Yeah, there’s no incentive for people to come in later. So sticky cookies works, where it’s sticky so  let’s say you get somebody to opt-in for the Clickfunnels trial and they don’t buy, or they opt-in at their house and then they go to work the next day and that’s when they decided to buy. Or let’s say they opt-in for Funnel University they don’t buy it, but then they buy Clickfunnels 3 weeks later because the follow-up sequence sold them and they buy that from a different computer. Sticky cookies will follow that person around, so if they buy 3 months later, it will still give you the commission for that person, even if they’re on a different browser, or computer, different product. Any product in our product line, if they buy you get commissions. The only way you would lose that person is if a new affiliate re-cookied them, it would override the sticky cookie. But the sticky cookie’s there for as long as it follows them.

The way it works is it’s not just cookie based. Let’s say you get somebody to opt-in, it adds your affiliate ID in the database, it knows if they buy anything from us in the future, even if there’s no cookie present, when they fill in the order form it’ll look to see who was the last affiliate who referred them to anything and give that person the commission. So that’s the concept of sticky cookies, which is a cool thing, as far as backpack, it’s this really cool advanced thing that nobody else is doing. So you should be using backpack for your affiliate platforms.

The cool thing is you promote Funnel University, all of the other crap we sell in the future….I mean all the amazing products we sell in the future. Sorry I don’t know why……we should probably edit that out. No.

Dave: No it’s actually the reason crap is coming up so much is because we’re thinking about selling toilet paper through a funnel. That’s why crap keeps coming up.

Russell: Oh man, there’s so many back stories to this week. Well two things of crap, one is Marcus Lemonis’ funnel, we’re selling toilet paper. It’s a crap funnel. All the products in the funnel are related to crap. And then Dave and I are also on a juice fast this week, which has added to the amount of crap we’ve been experiencing.

Dave:  TMI

Russell: So back to the strategy. So now that you guys got the backstory, we’ve got another 5 minutes before we’re at the office, Dave and I are kind of brainstorming this. So if we do it, the big thing with we mail the affiliates in, we’ve gotta basically tell them that, you give away this gift and you can get paid 40% commission.

Dave: And it’s recurring.

Russell: And it’s recurring, yeah. And the product’s amazing. They get a print newsletter, they get software, which is super sticky. I showed you the software this week, it’s amazing. So what’s the downside? Because this is either going to work really good or it’s a gonna completely bomb. The downside is people buying through their own affiliate link probably. They’ll be like, “Oh I’m going to buy it through my own affiliate link.” which is annoying. Do we care or do we not worry about it?

Dave: Today we don’t care. The other thing is there’s going to be a lot of urgency and scarcity to it, which helps everyone understand the importance of getting out and doing it right away. Because otherwise, there’s no reason for them to promote it. This is a product that’s not going to be available to be promoted long term.

Russell: It’d be basically two weeks and then we’re shutting down the cart. So you’ve got two weeks to buy this thing or else you lost your opportunity, and two weeks to promote it.

Dave: Which is again, a topic for another Marketing In Your Car as far as membership sites and scarcity. But right now, the whole idea is to send out to the affiliates and basically to do a Blab or Periscope or something where people get excited about it and they can go ahead and have the opportunity of offering a free product to everybody and if they buy that product, they then will also be cookied with our sticky cookies long term so if they then upgrade to Clickfunnels, which is the whole reason we’ve got Funnel University, then they’ll have the opportunity of getting commission on that as well.

Russell: It’s amazing. So what we’re inventing here is the backwards product launch, where we’re launching the affiliate program and we’re hoping it incentivizes them to buy the product and promote the product. So each sale doesn’t turn into one sale, it turns into 5 or 10 or 20 sales, depending. That’s be interesting stats to check afterwards. How many sales per average user. Because if you buy and post on Facebook, “Hey Russell Brunson is giving away this $1000 marketing gift, I just bought it. Here’s my receipt, you should buy it too.” Everyone should be able to get 5 or 6 people from it. What if that’s the way the email reads like, Everyone go buy the product, that way you can show, “Hey I just bought this product, this is how cool it is. It’s going to be coming this week.” And then post that on Facebook or you email it, and tell everyone they need to get it two. So that’s step two, and then step…..yeah.

Dave:  And It will go to the….You can link that directly on Facebook to the landing page, which would have a video.

Russell: This is so cool. I think we need to make a landing page that’s just a fast sale landing page too. Because the sales page we have there’s an hour long really cool, amazing video we made teaching some cool stuff using the Perfect Webinar Script. And then we pitch it really hard. It’s a free plus shipping offer so I don’t think it needs to be sold that hard. So I might clone the page right now and just make a simplified version of it that the affiliates can have so they can promote to the longer form education video or the quick sale or the squeeze page. Because the squeeze page has an amazing follow-up sequence as well.

Anyway, that’s what we’re thinking. so we’re just brainstorming and we thought let’s just invite everyone else in on this behind the scenes to hear what we’re thinking because this is either going to be a huge success or a complete flop. I think we’re going to do it, but we still gotta just confirm we are. So now you guys know what’s happening behind the scenes. We will find out today if that’s the right strategy and we’ll let you know in the next week if it works or if it completely bombs. If it bombs we’ll definitely shift mid-launch to “Don’t promote this thing, just go buy it.” Alright guys, that’s what we got for you. Have an amazing day and we’ll talk to you all again soon. Bye.

Dave: See ya!

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What I learned 10 years ago that still sends tens of thousands of visitors a day to my websites.

On this episode Russell explains how he learned that having affiliates is easier than being a ninja. He also explains why having affiliates can help your business grow faster.

Here are 4 cool things you will learn about in today’s episode:

• How Russell learned about affiliates and how to use them to grow his business.
• Why having a good affiliate program is important.
• Some cool launches that are happening today.
• And what kind of surgery Russell is having today.

So listen below to learn all about the importance of affiliates for Russell’s business and your own, and also hear about some exciting new launches happening today!

---Transcript---

Good morning everyone, this is Russell Brunson. I almost just got in a wreck, but because I survived I thought I’d jump on here real quick and hang out with you guys today on Marketing In Your Car. Hey everyone, good morning. I’m feeling horrible right now. We’ve got a lot of fun stuff happening. I don’t know if I mentioned on the podcast or somewhere, but we’re building out some sales funnels for Marcus Lemonis, so I had Wynter Jones, one of my favorite people and an amazing designer, I had him fly out to Boise this week to work on it. So we’ve been working funnel hacking out hours, so every night we get home at 1 or 2 in the morning. Today it’s Wednesday, so it’s been two nights in a row of super late nights.

This morning I have Frenectomy surgery. I think that’s what it’s called. This little thing in my mouth that I have to get snipped and I really am not looking forward to it, in fact I’ve been postponing it now for a year and a half.  And today is the day of reckoning. I’ve got no choice, I’ve gotta do it. I think I had 4 hours of sleep last night, now I’m headed to the dentist, to go get my mouth chopped up. I was half asleep driving, and all the sudden traffic stopped and I was still going so I had to skid on my breaks, and then I thought hey if I survived that, I should definitely jump on with my friends and talk about something cool. So that’s what’s happening today. I hope you guys are having a good time.

We are working really hard on launching the new Clickfunnels affiliate center, which I’m really excited about. I remember when I first got started in this business, and I don’t know about you guys, but when I got started I was observing everybody doing stuff and talking about stuff and I was watching everybody making money and I didn’t know how to do it. I was so sold on the fact that it was happening and I was just amazed by what everyone was doing. I had been creating some little products; I was selling stuff here and there and doing all sorts of things. And I remember back in the day there was a forum, it used to be awesome, it’s super lame now, but it’s called the Warrior Forum. Back then all the best marketers in the world would hang out there all day and talk marketing strategy which is cool. You go there now and it’s this horrible place with a bunch of people that don’t know what they’re talking about complaining about things, so it’s no longer awesome. But there was a day and time when it was awesome.

So I’m hanging out in the warrior forum and there’s all these people talking and sharing and giving and it was so cool. I remember this one post this dude wrote, the question was, “What’s your favorite way, what’s the best way to get traffic?” and I was trying to learn how to do traffic at the time, this is pre-Facebook so that wasn’t even an option. It was just Google and SEO and all the different things, so I saw that question and I was like, oh man, this is going to be awesome. I’m going to hear all these legends and these giants and these marketers discuss the best way to get traffic and I’ll just figure out what the best one is and build on that. That was my thought when I saw the post.

I start reading it and one guy’s like, “Google PPC is the best because blah.” The next guy was like, “SEO the best because blah.” Then someone’s like, this was back in the day and there was this thing called cloaking, “Cloaking is the best.” “Safelist.” I’m trying to think of what back then was cool, there’s all sorts of stuff. Anyway, everyone’s posting their ideas and trying to justify why what they did was the best. So I’m going through all these things and then all the sudden there was this dude, his name was Allen Sais. He was the guy who owned the Warrior Forum, and he didn’t post a lot, but when he did, he would silently walk in, drop a bomb of gold and walk back out. That’s totally what happened with this. All these people giving their explanation of these things, and he came in and dropped on sentence. All he said was, “I rely on my own network of affiliates.” Boom. Mic drop. Bomb exploded.

And I read that and I was like, “What?” At first it didn’t make sense to me. I read it and I read it again and kept reading it. And I knew that Allen was probably one of the better marketers, one of the more rich guys in that forum, and I was thinking of that and I was like, “There’s something to this. I gotta figure this out.” My brain was thinking, “I could learn PPC like that guy said, but what if I had 5 or 6 affiliates who are really good at PPC and they just did that. And I give them a percentage of the money, but they just did it and I don’t have to learn that. Maybe I’m not as good as one guy, but if I had 5 people doing it, or 10 people, who knows? What about SEO, I could do SEO or what if I find people who are already amazing at SEO and they become affiliates of mine.” Now instead of me doing SEO I’ve got 10, 20, 30 people doing SEO for me. What if instead of building a list, I found other people who have lists? And I realized that there was this power and this leverage of having affiliates, because I can build lists of a million people, which is awesome. But if I had 30 people each with lists of a million people, it’s so much more powerful. I could even rank number one on Google for my number one keyword, but what if I had 20 people all ranked. And I started thinking that, and that’s gotta be my focus, is less on me becoming a  ninja at any one traffic source, and more of me building a really good affiliate program and attracting people that already have those things. People who are already doing those things and are already amazing at those things. That was kind of the thought process.

So back then, man this back 10-12 years ago, I launched my first affiliate program. And that became my focus. We trained affiliates and had an affiliate center and we had all sorts of things and that was my focus and because of that, my companies grew dramatically. During that time I became good at these other things, I learned how to drive traffic, I learned how to do stuff so I was able to do that. But we made 90% of our income from affiliates, and I think it’s really powerful.

With Clickfunnels when we launched it, we drove a lot of our traffic, but we had a lot of affiliates and that’s how we grew so quickly, is leveraging my network with affiliates I’ve been building up over the last ten years. But even with that, we’ve never had a good affiliate center. We’ve never done a lot of the core things we used to do back in the day to build and promote our affiliate program. We just haven’t ever done that. So that’s one of the big focuses, while Wynter’s been designing Marcus’ funnels, me and Dave Woodward, who runs the Clickfunnels affiliate program, have been focusing on building out an affiliate center and having new offers and just creating a bunch of cool things that will get people the ability to win cars from us and to make money, and all the other cool things we’re doing inside our affiliate program. So that’s what we’re working on and I think today, unless we had a couple little hiccups along the way, so unless something crazy happens, we’ll be launching the Clickfunnels affiliate program. We’re also going to be launching Funnel University. Which I think I mentioned 3 or 4 times in the last month or two that we were going to launch Funnel University, but we just had some external things that I don’t even want to talk about, because it makes me so mad why we haven’t been able to launch it.

Today should be the day unless there’s something crazy that comes up, we had one last hiccup happen last night at 2 in the morning, so we were trying to get that cleaned up, and then we should be ready to rock and roll. So those of you guys who have been paying attention and watching, we should have Funnel University live today, which is exciting. You should all buy it because it’s going to be amazing. I’m really proud of it. The content is second to none. So that’s really cool. So the content’s amazing and then…..my brain’s blanking out. Oh the software. There’s 3 software tools and they’re just insane. We’ve got a survey generator, a video image uploader, and a Webinar Chat app which are awesome tools. Anyway, there’s so much cool stuff.

The sales funnel we’re using to sell, I’m really proud. We put a lot of time and energy and thought in that one, so it’ll be fun to finally let the world see that, which is cool. What else, what else? And then the Affiliate Center. The new Clickfunnels affiliate center is going live too. Anyway, I’m excited. If you’re spying on me you should be able to see some of those things. The biggest message I wanted to share with you guys today is just that that’s where my focus is at. Is building our network of affiliates and I hope that that resonates with you guys. It comes back to all the stuff we talked about, dream 100, creating cool affiliate programs, and then there’s so much stuff that goes into it, but it is the key. So I hope all you guys focus on that in your businesses. I hope that little piece gives you guys the same aha that I had all those years ago when I heard Allen Sais say it the very first time. That’s it for today you guys. I’m at the dentist, I’m about to walk in there and get my mouth chopped open. I’m freaking out, but hopefully it will be good. Talk to you guys soon. Bye.

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Which marketing channel is the best to focus on today?

On this episode, Russell talks about how TV changed over the years and made advertising more difficult. He also explains how social media is changing in much the same way as TV.

Here are 4 interesting things you will learn about in today’s episode:

• How TV went from 3 channels to hundreds of channels and changed advertising.
• The ways social media and TV have gone in similar directions.
• How you can use different social media platforms to market to your niche.
• and why Russell’s son Aiden is a genius.

So listen below to see how you can use social media to advertise to your specific market.

---Transcript---

Good morning all my fellow Marketing In Your Car friends. Welcome to another amazing day. Hey everybody, it’s amazing today. It’s like 80 degrees, which it shouldn’t be. I think it said on the news that normally it’s like 60 today, but it’s not, it’s 80. It’s beautiful and it’s amazing and I love it. You know you can’t help but be happy when it’s nice out here.

Okay, last night I had wrestling practice. I have not wrestled for a couple of weeks. We beat the crap out of each other and today my face is feeling it, my neck is feeling it, my back is feeling it, my arms, my sides, my ribs, my fingers. I am jacked and I love it. I miss this feeling. This is so much better than running on a treadmill. It was awesome. So last nice after practice we were talking about some stuff and I mentioned something that I thought was kind of cool so I wanted to share with you guys.

So I wanted to talk about old media, kind of what happened and then new media and what is happening now, because it’s really interesting. Rewind back I don’t know, twenty years ago maybe. No, I guess, dang I’m getting old. I guess twenty wasn’t that long ago, maybe thirty years ago. Whenever TV was different, before cable. There used to be three channels, there was ABC, CBS, and NBC I believe and maybe Fox, I don’t know when Fox came around, but initially it was three channels.

So if you wanted to get to everybody in the world, there’s only one of three spots you could advertise on. And those who capitalized on it made a lot of money really fast. In fact, the first time I meant Tony Robbins, this is the kind of story he told me. He said, “When I got started thirty years ago there were only three channels, so we just targeted those three channels, it was easy and we made a ton of money. What happened is that a few years later, they started adding more channels”. Maybe that’s when Fox News came about, and PBS and I don’t know, some of the other ones. And then it turned into cable. Cable had a couple of channels and then it turned into a couple more, and then today there’s hundreds channels on cable. Still there’s never actually anything good on TV, which is kind of amazing.

But there’s hundreds and hundreds of channels. And Tony said that his business during the recession took a huge hit and it was mostly because it was harder to get distribution directly to people. It became more expensive, it became harder, it became more spread out because no longer are people watching three channels, they are watching 103, and to buy ads on 103 different networks became really expensive. So because of that they were struggling they started exploring different avenues and that’s how we kind of met him, a bunch of us internet marketing dudes. We initially met him during that part of the journey where he was like, “Man, our distribution channels are so segmented and so fragmented now we can effectively get to our end audience.” And it changed the whole dynamic of their business. They had to shift and evolve and get better.

That was this whole process of going from 1 or 2 centralized spots where everybody’s eyeballs are at, to hundreds of spots and how it changed the business world. Now I was talking about how similar that is today. And one cool thing that’s interesting, the one thing that got easier when channels split is that because all these channels start popping up, things became very niche specific. There’s the camping channel, there’s the home channel, you know HGTV where they’re building homes and fixing and rehabbing and stuff. There’s all these different channels and they’re very niche-y. So if you had a niche business related to one of those channels it became easier, because you’re like, “I don’t have to advertise on NBC in front of a billion people and hope that a few people that actually care about my camping product are going to see it.” Now you can go to just the camping channel and everyone who is interested in camping is on that one channel. So for niche markets it became a lot easier, because now you’ve got your captive audience all in one spot and you can focus and target on that one channel. So that was kind of the big benefit that came from this huge breakup of TV.

Man the sun is so bright, my body wants to sneeze like crazy. So if I start sneezing, having a sneezing attack, that’s why.

Alright, so that’s the offline world. What happened, things were harder for people and also things were easier. When I looked at online it was kind of similar. A few years ago Mark Zuckerberg had a really sweet idea for a thing called Facebook, built it out, first it was free for a long time, then he started adding ad platforms. At first it became the place. It was the only place you would go, you could jump on Facebook, buy some ads and become rich. It was that easy because everybody was in one centralized spot. Just like back in the day with ABC, NBC and CBS, one spot, so Facebook was easy. It just worked. Then what happened is that after Facebook, a few years later, all the sudden people started splitting attention, because now these other social networks started popping up. You get Twitter, you get Pinterest, you start getting all the video platforms, you get Periscope and other things like that and then you split again. You’ve got Snapchat, you’ve got I can’t think of them all, but it went from one spot where people were spending their time and energy now it’s this huge fragmented thing.

Now people are picking their favorite platform and they’re leaving Facebook. Not everybody’s eyeballs are on Facebook 80 hours a day like it used to be. Now it’s like, “I spend my time on Snapchat, that’s where you gotta find me.” And then other people, “I’m on Pinterest.” And other people are on different spots. So what’s happened is that us as marketers used to be like “Let’s get really good at Facebook ads.” Now you gotta get good at Facebook and Pinterest and Snapchat and Twitter and YouTube and….where everybody’s eyeballs are going.

So there’s kind of positives and negatives of that. Very similar to the positives and negatives of the TV world. But before I explain those things, I am at my little man’s parent-teacher conference. I’m pulling in the parking lot, so what I’m going to do, I’m going to pause this right now, I’m going to go find out how smart my little son is, get his report cards and then I will be back for the rest of my drive back to the office to discuss this in a little more details. I’ll be back in a little bit guys. Talk to you soon.

Alright everybody, I am back. In case you are wondering, Aiden passed his kindergarten, or I guess his preschool parent-teacher conferences. He’s a genius, he cuts straight lines, he draws great pictures, he can count to ten all by himself. He’s amazing.  Its fun they have pictures from when the year started and then now and you can kind of see the difference of how far he’s progressed on the Alphabet, numbers, pictures, coloring, cutting, drawing pictures of himself. Anyway, it was awesome. So there you go, my son’s a genius, which is cool.

So where did we leave off? I think I left off talking about how online media is starting to be fragmented just like the offline world was, it was happened way faster by the way. We had three channels on TV for decades. You know Facebook had a year, two year run before Twitter and these others start popping up everywhere and splitting the attention. So the attention’s going to all other sorts of places. So with that comes a couple of things. First off it gets harder. How is someone like me or you, who’s like, we’re small entrepreneurs, we’ve got a little team and we are trying to effectively market on thirty different platforms. It’s hard. At least with the TV age it was like, it’s thirty platforms, but basically you call your ad guy and say, “Hey run my ad over here, over here, and over here.” But with what we got to do, every platform is different. Some are keyword focused some are interest focused, some are….the way you run the ad, the way you design the ad are all different. You can’t run the same commercial on thirty channels. You gotta write image ads for here, video ads for here, 15 second videos here, but longer videos over here.

And then each platform has multiple ways to advertise too. You’ve got pre-roll videos, post-roll, tech….it’s hard. It’s this huge segmentation splitting of attention and for us to effectively be in all of them, it’s almost impossible. What do you do? It’s a good question. What should you do? A couple of things that I would notice, first off is notice the fact about in the TV world that it got easier when you focused more on a niche. If you were selling camping gear, you could go to the camping channel. You’re target demographic was there, which is cool.  So it’s easier. So same thing as here, you gotta realize that even though there’s thirty different platforms, your audience isn’t on all of them. Even if they are on all of them, doesn’t mean you have to be on all of them.

I always tell people, you gotta learn initially one platform that you know your audience is on and become a master of that. So if I know camping channel is where everyone is at, that’s where I’m going to focus, if I know for me all my people are on Pinterest, I’m going to focus there and master that one thing. If I know they’re all on Instagram, or if I know they’re all on Snapchat….Wherever your people are, that’s the platform to pick. Just like the camping channel, we’re going to pick that one and be the best at that and focus on that and start pulling out customers from there. And really become good at that and then after you’ve mastered it, not while you’re mastering, this is the key. After you’ve mastered it, then go and pick the next channel. And then you can add on another one and another, but you shouldn’t be in thirty different things. It’s just too hard. You’re watering down all of your efforts, whereas you can focus on one and perfect it, it becomes better.

So those are some of my observations and thoughts today that I thought were kind of interesting and I hope that helps you guys to kind of look at that and say , “Okay, this is being fragmented, I understand that now and I can’t be everywhere at once because I will run out of money and time and energy and my message will become so diluted. I gotta pick one.” Pick the one that your market’s at because everyone’s market is different. My market’s not on Pinterest, but I’ve got other friends that make tons of money on Pinterest. My market is maybe on Instagram, I don’t know, I haven’t figured Instagram out yet. But other markets I got friends making a million bucks a year a hundred percent off Instagram. So you gotta figure out where your people are actually at? How are they consuming content? And you got to be there. But you don’t have to be on every single platform. That’s the mistake that so many people are making. And they’re spending money on so many different things. You can mine a lot of gold out of one well.

So figure out where that’s at and dig deeper and deeper and just kind of focus there and eventually, especially depending on the platform, some platforms are smaller. Some TV channels don’t have as much viewership, so eventually you’re going to tap out where everyone’s seen your message and you’re going to get ad fatigue and it’s just not going to do as well. At that point do you change the message or that’s when you add a second channel or a second distribution channel to focus on? But that’s a more powerful strategy, go deep and try to mine all that gold out of that channel as opposed to trying to effectively be in thirty or forty or fifty different channels and hopefully dabble in all of them. I’d always rather go deep in one section than dabble in a lot.

So that’s it for today you guys. I’m heading into the office. I got some exciting things happening. So exciting. I’m sure I’ll be sharing those with you guys in the next little while. I just wanted to take the time to drop some of those thoughts with you guys. So that’s what I got. Have an amazing day and I’ll talk to you all again soon.

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What area in life are you struggling with today?… Good marketing will solve EVERY problem.

On this episode, Russell talks about good marketing, and why it can solve every problem in your life.  He also goes over why bad marketing is destroying the Boise State Wrestling Program and how good marketing could fix it.

Here are 3 cool things you’ll learn in today’s episode:

• Why Russell isn’t currently donating time or money to the Boise State Wrestling Program.
• How good marketing has the potential to save the Boise State Wrestling Program.
• And  how applying good marketing into every aspect of your life (yes marriage, relationships, finances, business, etc…) will make it better.

So listen in below to discover how to solve problems in all aspects of life with the power of good marketing.

---Transcript---

Hey everyone, right now I’m actually in the middle of a carwash and this is a first for Marketing In Your Car. Alright everyone, if you guys can hear me or not, we are in the middle of a carwash.  I hope you can hear this; it’s kind of loud outside. I got car washed a week ago and then I had it the other day and it rained, just drizzled a little bit, and then my cars been spotted for the last week and I’m like, you know what I’m going to go and get this washed so that it doesn’t look like I’m driving a car that’s been sitting out for the last 2 weeks or whatever.

That’s where we are at, that’s the water going over us if you can hear that. Now we’re moving to the extreme polish section. Sweet, it’s dumping tons and tons of suds all over me and there’s all these crazy lines of red, green, I feel like I’m in a disco right now. This looks awesome from the inside. This is one of those carwashes you drive in and put your car in neutral and it pulls you through the whole thing while it’s washing everything. I think my wife might be behind me. There’s a car that’s just like my wife’s behind me, which would be really weird. Who knows? Maybe she’s getting her car washed today too.

I’m driving the Corvette, so the guy was staring at me, looking at me he’s like, “Nice car.” I’m like, “Thanks.” Anyway, I have some serious stuff to talk about, but I want to wait til I can hear you and you can hear me. We’re about to pass through to the end. The final scrubbing and wax It says the element of protection is going through, now it’s rinsing off all the bubbles. And now we’re about to go through the part where they crank on the heat and the air, and it’s going to blow all this water away. And here it comes. This is my favorite part. Right now all the water is being blown up the windshield so it feels like, it’s awesome. And check that out you guys, I’ve got a car now that is clean. It’s not completely dry but it’s mostly dry. Oh here comes the last phase, oh, I see flames. Alright you guys, now we’ve experienced a carwash on Marketing In Your Car. It doesn’t get any better than that.

What I’m doing right now, it’s getting loud again. So I’m going to actually pause it for a second, because I gotta go vacuum out the inside real quick, then I got something very important to talk to you about. So that’s the game plan, I will see you guys in a few minutes here. We will pick up where we left off.

Alright, alright, we are back on the road, and ready for an amazing day. So what I want to talk about today is a very important subject, in fact it is the most important subject, arguably that you will have to learn about or think about in your life. And that is very broad, but it’s important and I’ll explain why here in a second. It’s marketing. Marketing matters. I was going to say that it’s the only thing that matters, but that’s not quite true, but it’s the only thing that matters if you want anything in life. So there you go.

Now kind of to explain this; most of you guys know, if not you need to go back and listen to all the other 5000 episodes to catch up with who I am. But, I’m a wrestler. I grew up, was a wrestler in high school, was a state champ, took 2nd place in the country, was an all American. I went to Brigham Young University for a year, wrestled there. They dropped the wrestling program, transferred to Boise State, wrestled here, finished up my wrestling career here and then later went and tried to try out for the Olympics. We kind of built an Olympic training center here in Boise Idaho. I employed half the Olympic team to wrestle when our company was at a big peak, and then the company kind of collapsed, I had to cut the program and that really sucked.

But, there’s my wrestling background in a nutshell. So I love it more than probably everyone on earth. I spent over $600,000 that year on the wrestling program and it didn’t go anywhere, which is a lot of money to throw away. But that’s how much I love wrestling. So yesterday morning I get an email from some of the wrestlers on the team and they’re talking about the Boise State coaches. I wrestled Boise State and we had two coaches. The head coach and assistant coach. The head coach, while he was a really nice guy, horrible marketer. Worst marketer on planet Earth. Can’t recruit, can’t train, can’t sell anybody in anything, somehow he got the head coach job. He’s kind of been there forever so when the old coach left they let him come in there. He’s kind of run the program into the ground, and instead of noticing that and being like, “Hey I should surround myself with great people.” He did the other thing, which is “Let me get rid of everyone around me who knows what they’re doing to make me look better.” And I had that same thing happen…….

It’s something that’s common among wrestlers and among leaders who aren’t necessarily great leaders. So instead of trying to up their skills they fire and they cut the people around them and make them look better. Which by the way, horrible management idea. To anyone that’s followed my podcast, or what I believe. I’m the other way, I surround myself with A player geniuses that are smarter than me, because they make me look good. That’s kind of the opposite. But for him the idea was, “Hey, I’m gonna cut people around me who are doing good stuff because it’ll make me look better.” So yesterday he actually fired the assistant coach, which is insane because the assistant coach ran the whole program, did all the recruiting, did everything. But because of that, it made him look bad, so instead of being grateful and appreciative to that person like he should have been, he instead fired him, so that it would make him feel more secure in his role.

Now there is a huge uproar in the wrestling community here. So I got on this email chain that went on back and forth and back and forth all day long with people who want to get our coach fired. Trying to talk to the administrator and all sorts of things. Reinstate the assistant coach in place of the head coach and all sorts of crazy things. I just mentioned really quickly, “Okay, I agree there needs to be a change. I don’t invest money in the Boise State wrestling program anymore, because of some issues. And I would love to invest money back in the program. I love wrestling, I love Boise State, but I haven’t because a lot of the issues that everyone is talking about right now.” So one of the guys messages me and he’s like, “Well as a potential investor, what things would you like to see that would make it so you would be willing to give money.” They said, “Please be brutally honest.”

So that should be an entrance way to give me the ability to say what I really believe, and then should listen, they should shut their mouths, listen because you asked me to be brutally honest. So I went through and I was brutally honest. “These are the reasons I would not give money to the Boise State Wrestling program today.” And I gave the reasons, boom, boom, boom, boom.

A marketer would have looked at that and said wow, if you guys came to the funnel hacking event, it talked a lot about how, “Here’s the 3 step process to build the business. Step 1 find a market, step 2 ask them what they want, step 3 give it to them.” So you’re trying to figure out how to get money from me, so I say here are the reasons I’m not giving you money. The smart thing a marketer would say, “Wow, he told me exactly how to sell him.” And you come back and say, “Russell, sweet. You want this, I will do this.” And you would give me what I asked you for, and I will give you money. It’s so simple. All you need to do is just listen to what I said, and then give it to me and you get free money for doing nothing. That was what should have happened.

Instead, this guy, bless him he’s a wrestling coach….I don’t know. I love wrestlers, but…….anyway, he came back on every one of the reasons why I said I don’t currently invest and instead of saying “wow, let me fix that so you will give me money for free. Came back and fought me on every single one, and insulted me on multiple of them. I was just like, “Are you freaking kidding me.” I am telling you what it will take for me to give you money and instead of saying, wow let’s do that so you will give me money. He came back and fought me on every single point, insulted me on multiple ones and basically told me I wasn’t a true wrestling fan. I was like, “Are you freaking kidding me. Four years ago I spent 600,00 on wrestling here in Boise to make Boise wrestling better. In the last 12 months I’ve spent I probably won’t say, but insane amounts of money. More than the entire budget of the Boise State wrestling team for the next five years on my own wrestling room. I love wrestling more than anyone. Period. The end.

For you to come in and attack me and insult me like that, now I sure as heck don’t want to give you money first off, second off, your problems are all business issues you’re struggling with. And you’ll have a bunch of wrestlers that don’t know anything about business trying to solve these business issues. There are a couple of people in our little community who are business owners who actually know how to build a business and help solve these problems, but instead of listening to people who actually know how to run big organizations and made tens of millions of dollars doing it, you insult them because we don’t agree how it’s been run up to this point, which obviously hasn’t been a good job and that’s why it’s gotten to the point it is today.

It was just kind of interesting to me. In all of my points, the things that I wanted so I would give them more money, were nothing like, “Russell needs a statue of himself in the wrestling room.” Although that would be pretty dang cool. All of them were like, “I didn’t know about any of the events last year. I only went to one match because I didn’t know about it. We don’t market to our own people. If me, Russell, who is obsessed with wrestling, who spent $150,000 to build his own wrestling room in his backyard, doesn’t know there’s a match coming up, there’s a problem there.

Instead of saying, “Wow, you’re right Russell. As someone who’s marketing and sold tens of millions of dollars a year in your own products and services, would you mind giving us some advice on how to market this?” I would say, “I would love to donate my time and my energy to a cause I believe in which is wrestling.” But instead they come back and say, “All the true fans know when the matches are, those who don’t we should probably try a little harder to let you guys know about it.” Are you kidding me. I’m saying I will give you more money if you will effectively market your business, that’s what I told them and instead of asking me the best way to do that, they fought back on every single one.

My dad started this All-star Match in Utah to be able to fundraise for Utah Valley Wrestling. When BYU dropped the wrestling program, I was there, they dropped the program and my dad came back and built the coalition and teamed it, “Save wrestling in Utah” and they actually started a new wrestling program called Utah Valley Wrestling at UVU. My dad’s All-star match is running for 18 years, makes about $25,000 a year through this All-star match for the thing. I said, “You guys should run an All-star match.” I told them this a couple of weeks ago, and they’re like, ”We have. We’ve run one for two years in a row.” I’m like, “Really, how much money did it make.” “Last year it did $3 grand and this year $4 grand.” And I asked how they ran it and they were running everything wrong. So I asked my dad, “This is what’s happening in the program. You’ve been running one for 19 years, what would you do differently?” and he told me, “Here’s all the issues. First off, you guys are doing it after the wrestling season, which means…..this issue, this issue….” And he went on all the issues and he talked about how he marketed it and how he got coverage in the newspapers and all this stuff. And my dad marketed it and successfully. It has become a huge fundraiser. Raised over a quarter of a million dollars for the wrestling program through this thing he did.

So one of my things was like…and Boise State, they fundraise every year by doing a golf tournament, I was like, “We’re wrestlers, we should do wresting stuff to raise money for wrestling. I’m not going to go to a golf tournament and give my money to wrestling. That’s stupid. We need to use wrestling. We need wrestling camps, with junior wrestlers coaching these camps. That’s just common sense. Things that revolve around wrestling to raise money for wrestling. We had an All-star match, apparently you guys from last year, has been a complete bomb. If you want my money we need someone to run a good allstar match. My dad has run one successfully for 19 years in Utah and raised $25,000 a year. Not one person has ever asked him how he did it. If you want me to donate my money, we’ve gotta become business owners and marketers and focus on those things.”

So Instead of him saying, “Wow, can I talk to your dad” He comes back and says, ”First off, we’ve run this thing two years in a row and it has not been a failure, it’s been a huge success.” Then he starts going and getting defensive and talking about all the reasons this thing was a big success. I didn’t even respond. I just pushed it off. I’m using this podcast as my way to vent because I was frustrated. But I was like, Okay, what constitutes success for you? Was it a good wrestling match? Probably was. Did the athletes have a good time? Yeah, probably did. Did the few people who actually knew about it have a good time? Yes, they did. So from your standpoint as a wrestling coach it was a huge success. As a business owner, making $3000 from an event like that is a huge failure, horrible failure.

If my employees ran that, I would have fired them. I’m not saying from a, we ran a good event standpoint, it wasn’t a good, I’m sure it was. But as a business venture, it was ran horribly. And just from my 5 minute conversation with my dad I know 8 things they did wrong. If they just would have asked they would have known. I didn’t even know that we had an All-star match in Idaho until I told them they should start one. Oh we have for two years. How have I never heard about it?

These guys are missing the whole point. So what I’ve found in my life, and I think its true is almost every single problem in life can be solved with good marketing. That’s it. And until people understand that and embrace that, they’re going to continue to suffer from mediocrity. Think about any aspect of your life. Let’s say you’re like, “I don’t have a girlfriend. My life sucks.” How do you fix that problem? You learn how to market yourself. That’s it. If you don’t have a girlfriend or a wife or a spouse or a husband, or whatever the issue is, it’s because you suck at marketing yourself. That’s it. Any other excuse you give yourself is just BS, you suck at marketing yourself. “No one’s coming to my business. No one’s buying my products.” There’s only one problem, you suck at marketing your products. That’s it. That’s why nobody’s coming to buy your thing. “No one’s coming to my wrestling tournaments.” Because you suck at marketing. “No athletes want to join our team. “ Because you suck at marketing.

Every problem in life can be fixed with good marketing. I’m convinced of it. I don’t care what it is. You give me any problem, anything, it’s because you suck at marketing. That’s the issue. That’s the overlying issue. I look at the problems I have in my life, even in the ones in my personal life. If I was to be completely honest and look back at myself and ask myself a question, my question was, “Russell, why are you horrible at this aspect of your life?” and if I was honest with myself it’s because I sucked at marketing myself in that aspect of my life. That’s it.

So for you guys, who may not be wrestling coaches or people who care about that, but care about other aspects of your life? If you are not successful at anything that you want to be successful today, it’s because you suck at marketing, and it’s time to up your game and start becoming a student of marketing. Someone told me one time, “Russell, you are so smart. That’s how come you’re a multimillionaire.” And I was like, “It has nothing to do with being smarter.” This guy was a doctor. I’m like, “You are a million times smarter than me, infinity times smarter than me, maybe ten infinity times smarter than me. The only difference between me and you is I focus my time and energy on something that produces cash. Marketing. You focus the same amount of effort on how to become a doctor. Unfortunately while doctors get paid a lot, you don’t get paid nearly as much as someone who focuses on marketing. It’s just how the world works.” So for those of you guys out there who want to solve any area of your life, business, relationships, everything, the most important thing you can do is up your game in marketing.

It’s time to become a student of it. It’s not time to quit dabbling like, “I read an e-book, I read the blogs…” It’s time to become a student of marketing. If you come into my office, you will see ten walls wrapped in books from top to bottom, every marketing and sales book known to man. I’ve upped my game. It’s important to me. I love marketing and if you don’t love marketing yet, it’s time to step up your game and become a student of it and to become someone who loves it. If you love marketing, you love this game; it’ll transform your life in all aspects. Business, financially, if you want to raise money for charity, whatever it is that you want to accomplish in life, all those problems, the issues, the headaches that you’re struggling with will all be solved with good marketing.

So that is my message and my rant for today. I’m hoping that the wrestling team will see the light of day. A bunch of guys are going to talk to the administrators. My goal, what I hope happens, is that they clear house, let go of everyone, bring in a new team and allow people like me and a couple of other people who run successful businesses to come in and run this thing like a business. If we do that Boise State Wrestling will be saved and become an amazing program. And guess what? Our athletes will win. And they’re not going to win by having better wrestling coaches. They’re going to win because they have better marketing. That’s how you get good recruits. You get good recruits with good marketing. You get people to show up to your matches because of good marketing. Everything comes around with marketing.

I look at guys like Dan Gable the greatest wrestler in our sport. Not only was he one of the best athletes of all time, he’s the best coach of all time. After he won the Olympics, he went and started at Iowa State became head coach of the Hawkeyes, won 23 national titles in a row. Something crazy like that, and if you go to an Iowa Hawkeye event, there’s the entire auditorium is completely filled and you’re like, “Man, How did Dan Gable do that? He must have been a really good wrestler.” Yes, he was but that’s not how you fill events. You fill events by being good marketers. You become national champs by being good marketers and recruiting the best talent in the world to where you are at. I would say Dan Gable was probably the best wrestling coach in the world, and he was definitely the best wrestler marketer in the world.

I was talking to a bunch of the guys and they talked about how a lot of schools will wrestle and they’ll ride people, they’ll turn them over and pin them. While that’s good from a wrestling standpoint, it’s not fun to watch. If they drilled them like…..if we want to get fans to show up we have to have a wrestling style that’s fun to watch. We need to dominate people; we need to push them over. If we’re going to get people to show up, this is a show. This is show business; we gotta give them a good show. You give them a good show and people show up.

So I did that, and they went from being this sport that nobody cares about, if you go to an Iowa Hawkeye event, you’re looking at 30 or 40,000 fans going nuts, because they built it as a show because Dan Gable is a good marketer. That’s it you guys. Good marketing solves all problems. Not some problems, solves all problems. That’s how I really feel. So there you go, you guys. Rant over. I’m heading into the office, get some stuff done. Go up my game with some more marketing. I gotta learn, I gotta educate and prepare. I gotta be good enough to accomplish my tasks. That’s my plan for today; I hope it is for you as well. That’s it you guys. Talk to you all again soon.

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Here’s a quick recap of what happened during this year’s Funnel Hacking Live event!

On this episode, Russell recaps the speakers and presentations from Funnel Hacking Live. He also tells some fun stories of cool things that happened at the event.

Here are 4 fun things you will hear about on today’s episode.

• Why if you didn’t enjoy Batman vs Superman, you might be high maintenance.
• Highlights of presentations given by Sean Stephenson, Ryan Stewman, Marcus Lemonis and others.
• Why the money you spend on entertainment, whether that be by going to the movies or attending Funnel Hacking Live, is well worth the investment.

So listen below to see what you missed if you didn’t attend Funnel Hacking Live, or relive some of the best moments with Russell, Marcus Lemonis and many others.

---Transcript---

Hey everyone, good morning, this is Russell and welcome to Marketing in Your Car. Hey everyone, it is the Tuesday after the live event and I survived. Congratulations, I’m here to talk another day. No, I just wanted to kind of give you guys a quick recap of the event, because it turned out amazing. It was just so much fun.

So the whole thing began with, I guess before it began it was me trying to get, my wife and I trying to get all of our kids to San Diego, which is a story in and of itself, but we got there. Then I’ve got all this deep seeded fear. One time 7 or 8 years ago we did a big event in SLC and sold 500 tickets and when we got there, there was about 100 people that showed up, which is embarrassing to go from 500 seats to having hardly anyone sitting there and trying to pull seats out. It was horrible. Then fast forward a few years later, some of you guys may remember Rippln. The second Rippln event we’re expecting 1200 people to be there, or something crazy like that. And when we showed up there was about 100 people in the hallway, so we spent 15 minutes pulling chairs out and shrinking this room down to about 20% of what it was, and it was the worst, most embarrassing, horrible feeling I’ve ever felt. Showing up with 150 people in the room as opposed to the thousand you thought. So because of that I’ve got all these deep seeded fears that nobody’s going to show up to my events. Last year, same thing, I was freaking out, scared to death the whole time. When I walked in the room before I got introduced the first time and there was actually people in the room, I was like, “Thank heavens.”

But that fear peaked its horrible head once again this year and I was stressing out like crazy. We had pre-registrations from 2 til 9 the night before, so I assumed everybody would show up and pre-register, I don’t know that’s just me thinking that people are not like me. Because I probably wouldn’t have pre-registered either, not going to lie.  But I just assumed, so the night before I’m going to bed and they’re like, “So far, only 300 people pre-registered.” I’m like are you kidding me? Either nobody showed up or they’re all planning to pre-register in the hour we have before the event. So I’m totally once again, going to bed freaking out that night. Wake up in the morning scared to death. I get down there and luckily over 1100 people had showed up and we filled the room and it was amazing. So thank you guys for everyone who showed up. It was just such a cool show.

It’s interesting, you put so much time and energy and money and everything into these events and I think at first people think, oh this is for you. You’re trying to make money or whatever, and obviously that’s part of the plan, but that’s never the number one goal. The number one goal is to put on a show that’ll be not just something that’s going to transform your business, but hopefully change your life.

When I look at it, we’ll get the final numbers back probably in a week or so, from our cost and profits and all those kind of things, but we spent over a half a million dollars to put on that show for the people that came.  In between speaker fees, and hotel fees, and food and beverage, travel for our team, and everything. Looking at half a million dollars, 500,000 or more to entertain you guys for a couple of days.

I was thinking about this, yesterday I took a day off and I was just kind of trying to relax and I really wanted to be entertained. I’d been entertaining all weekend and I wanted to be entertained, so we went to see Batman VS Superman. Before, I’m looking at it all and there’s all the critics saying the movie sucked and all these things. And I went to the movie yesterday and it was amazing. On so many levels. The cinematography was awesome, the story lines were cool. You know, we all kind of hate Ben Affleck right now, because who on Earth does what he did to one of the most beautiful women on Earth, anyway, so we hate him so we’re glad when Superman was kicking the crap out of him. There was some deep seeded anger and resentment against him, but as a whole the show was amazing. And I was thinking about how many tens of millions, probably hundreds of millions of dollars were spent to create that movie where they were there to entertain us for two and half hours. We spent $10 to go to it. We paid a little extra cause we got the D-box seats, the seats that shake when you’re sitting there. It was amazing, it adds a whole other level of dimension to the experience. I’m watching this thing, I spent between my wife and I maybe $35, $40 to watch this movie. I was like, people spent and risked hundreds of millions of dollars to entertain me for two hours and it cost me $40. It was amazing, and anyone who says it’s not amazing is just a high maintenance piece of garbage, is kind of my thoughts.

I feel the same way, if you came to the Funnel Hacking event and you didn’t get value….I spent a half a million dollars to entertain you for 3 days to educate you and train you to hopefully change your life. You spent, between flights and hotels, maybe $1500 to come. For those of you who came and made that investment, I hope that what we provided back was amazing and I think it was. The feedback from this event was awesome. Tons of people talked about how last year was life transforming, this one was even more so. I had one person who came to me and said, there’s been 5 times in his life where his life has been completely changed, he said this is one of the 5 times. One person came to me ahead of time and told me that they were suicidal before this weekend, they were planning on ending their life and after experiencing what we went through, they have a new look on life and they have a future and hope and everything once again.  As I hugged that person who was crying, it was just amazing. It was awesome, it was worth the investment on our side.

To put on the show, and you know this year we wanted to do a lot of things. One thing that I wanted to heavily skew and give everyone in their mind, even people who don’t have information businesses to understand the power of information funnels. So most of my talks were tied around that, and I spent a lot of time just trying to convince and show external business owners who don’t have info product businesses why info product funnels are so important and how you can use it to get customers for free, and you can change the paradigm. And you can make it so that the price resistance you might be feeling in your business is completely gone. I wanted people to understand that and we shared with them all of the core info product funnels. And I think that, hopefully for everyone, for me that was the gift I wanted to share with everybody and I hope that everybody loved that.

On top of that I brought in some amazing people. Alex Charfen, he came and I always pronounce his last name wrong, so I’m trying to get it, but I apologize Alex, if you’re listening. But he came and talked about the entrepreneur personality type. Afterwards I had so many people like, “I understand myself now, I don’t feel alone, I don’t feel like I’m a weird person.” Which was really cool. So many amazing speakers. Sean Stephenson came, spent the first 20 minutes just making fun of me, which was awesome. Then delivered something that, I don’t think there was a dry eye in the audience. It was amazing. One of my favorite things he talked about there, he talked about the helicopters that go out in the ocean and try to save boats that capsized. You go out there and the helicopter can only hold 5 or 6 people and there might be 20 people that are in the water. Who do you decide, who are you going to save. It’s a good question talking about us with our business. There’s all these people we want to serve, and give and help and save. Who do we save? He talked the helicopters, said that when they get out there, the only people that are able to save are the people that are swimming towards them and how profound that was to think about for us. We can try to change the world, but you can only really affect the people that are swimming towards you. The people that hear your voice, the people that hear your message, and they come towards you and if you focus on them first and you help them so other people will see that and be like, “They’re helping people that swim towards the boat, we should swim towards it too.” And more people will come towards you, but initially when you’re focusing your message is focus on the people that are swimming towards you first. I thought that was really profound. His talk was amazing.

Kyle Cease who’s a comedian but also just life transformation, he came to his comedy show it was all about transformation as well, it was so cool. Just so cool, I totally geeked out on all that stuff. We had my Clickfunnels partners and founders and everyone get on stage and we talked about the future of Clickfunnles from the tech side and all that’s happening. We kind of bragged about our tech team for the first time ever. A lot of people don’t know, the tech team who’s building Clickfunnels right now, they’re a bunch of what Ryan, our CTO said, he said that they’re like the Russell Brunson’s of the tech world, of the programmer world. In fact, one of them was gone this weekend and speaking at this machine learning conference, he literally wrote the book on Machine Learning and he’s one of the dude’s who’s doing all the backend, database structuring and data and stats for Clickfunnels. If you look at people after people, it’s like a who’s who of the coding world, who are develops are, which is pretty amazing if you think about it.

He talked about why would they come to us versus the other companies, most of these guys are sick of working for VC backed companies that don’t really care about the customers, they’re loving working for a company where they get to see a difference, and when they make something it changes people’s lives and it’s pretty awesome. So that was really cool.

Who else, I know I’m missing some other stuff that happened. Let’s see, the first day, man there’s so many cool things, I don’t want to miss any. The second day we did a big hug hack-a-thon which was awesome. We had I think 7 or 800 people that actually stayed and pulled all-nighters with our team building out pages and funnels and sites. Which was cool. Bill Jones ran the whole hack-a-thon. We had a charity thing, ended up raising, over the last 12 months we donated over $45,000 for World Teacher Aide. During this weekend we raised another $45,000 which was awesome. $90,000 in the last year has been given to World Teacher Aide because of Clickfunnels members, which is sweet. So that was cool.

Let’s see then we had day 3 we came on with Garrett White, came and shared his message. Oh, on day two, I forgot, I did a presentation about becoming a Funnel Consultant, we had a lot of people who applied for our Funnel Certified Clickfunnels Consultant Program, which was cool. So we’ve got a lot of new people coming in there. We had a guy named Alex, who is one of my inner circle members, he came and showed how he does local funnels. How they’re blowing up gyms. They’ll have a gym and they have two different funnels they run, they just run traffic for a week and after two weeks they’ll completely film an entire gym before it’s launched, take that money to go buy the actual gym equipment, they launch the gym with $50,000 in their pocket along with 150 clients from day one, which is nuts. So that was awesome.

Day 3 Garrett White came and spoke about finding your voice and showed progression that he went from, from being who he was to finding his voice and his message. He kind of talked about that whole process, which was really cool. After that I did my funnel stacking presentation, which I was excited for and I think it turned out pretty cool. And then Jacob Hiller came and told this story about the jumpman, which is a info product that teaches people how to jump, which was amazing. And then the last part, which was the coolest for me, was Marcus Lemonis from the Profit, came and spoke.

It was so cool. He was so cool. I can’t even tell you how cool that dude was. We were expecting him to be high maintenance, like a real celebrity. He showed up, he Ubered from the airport over and kind of hung out and everything.  Before the event, we had a chance for 30 minutes to kind of talk about he event and everything, he asked what Clickfunnels was and we explained it. He was getting so excited. First it took him about 5 minutes to get it, then when he got it he was like, “Wait a minute, how do you use this for camping?” we told him, “How do you use this for sweet peas“ we told him, “How do you use this for…..” business after business. Finally he’s like, “Is there any business that Clickfunnels won’t work for?” and we’re like, “Not really. It’s pretty amazing.” So he’s like, “We need to get you guys on the show. You guys need to be on the Profit. I’ve got a whole bunch of people with shows coming up. I’m going to figure out a bunch of these ones and you guys can come and build these funnels on the show.” He’s awesome. So then we’re like, “we’re going to take you in the back, w have a secret elevator, bring you up that way nobody will bug you and you can come out the back of the stage.” He’s like, “Nah, it’s Saturday, we’re just hanging out. I’ll just come in and  hang out and take pictures with everyone if that’s cool.” I’m like alright, so he just came in the back, hung out with everybody, got pictures, and he came up and did his presentation and it was cool. It was way different than I thought it was going to be. It was more like a Tony Robbins event.  He sat there and did interventions with people only he was fixing people on the fly. Super cool.

And then I had another presentation I was going to give, but I felt like it would have detracted from the message that Marcus kind of left, so instead we just ended the event, Ignite Inner Circle people went and got pictures with Marcus, I went and got pictures with everybody else. And that was a wrap, that was the event. Man, it was cool.  So for those of you guys, who were there, I hope you had an amazing opportunity. I hope you took advantage of it. Oh Liz Benney spoke on day one and Ryan Stewman spoke on day one. Sorry, how did I forget those guys? Which was amazing, Liz told her whole story. She had the whole audience in tears, inspired and motivated. She shared all her stats, her numbers, her webinar, which was awesome. Ryan showed his backend funnels, how they work. The coolest part, at the end he had people line up for free copies of his book, he said, “You can have any objection and I’ll solve it right here on the spot.” And he resolved objection after objection after objection. That was dang cool.

So anyway, as a whole was an amazing experience for me, hopefully for every one of you guys who were there, and I hope that the small amount of money you put was worth the investment. Like I said, we spent over a half million dollars to entertain, educate, train and inspire you guys and I hope you got all that and a whole bunch more out of it. We’re excited for next year. Next year Funnel Hacking Live will be in February, which will be cool because it’s going to be the last week of February in Dallas. My goal, and this isn’t happening yet, my goal, I’m putting it out there right now, I want to get Mark Cubin, and I want to get Tony Robbins this next one. Otherwise, we can’t make it better than this years, this years was pretty dang cool. If we wanted to step it up, that’s the only thing we got to do it with. So that’s my goal and game plan, but no promises yet, but that’s kind of what we’re shooting for. We will see.

Anyway, with that said, I’m at the office. I took yesterday off to just lay out, hang out. Today I’m going to be using as a planning day, I’ve got a lot of stuff and projects and cool things happening, so I’m going to try to plan it, organize and just figure out the next steps. I hope you guys are as well, especially those who came to the event. Because now you have this reflection moment, “Okay, what am I going to do? All these things have happened. What should I do?” I remember listening to Tim Ferriss at an event one time talk about himself, and somebody asked, “what are you…if we were to follow you around for a day, what would we see?” He’s like, “It’d be pretty boring, most the time I’m just sitting there thinking, and reading and meditating. It doesn’t look like I’m doing much because for me, it’s all about…I don’t want to spend a week, a month, a year, whatever it takes, trying to figure out of all the dominoes all the dues, all the things out there instead of trying to knock over every single domino like most people do, I try to sit and figure out what’s the one big domino that if I push that one over it knocks down all the rest of the dominoes or makes the rest of them irrelevant. That’s what I do.”

So today is going to be like my big domino day. I’m going to sit back and try to figure out what the big domino is I need to knock over that will make all the rest irrelevant or knock over the rest of the dominoes.

So that’s my game plan for today, I hope you do the same thing as well. With that said, Have an amazing day. If you haven’t watched Batman VS Superman yet, go and watch it and don’t complain. These guys spent hundreds of millions of dollars and it’s going to cost you $10. With that said, I’ll talk to you all again soon. Thanks everybody.

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What happens the second the pressure is lifted.

On this episode,Russell talks about getting the finishing touches done for his presentations for Funnel Hacking Live. He also shares some new ideas he has and some cool new stuff that is coming up in Clickfunnels and Funnel University.

Here are 3 cool things to listen for in this episode

• How Russell practices what he preaches by promising to sell to you at the event.
• Some interesting new ideas that may or may not be happening in the near future.
• Find out what reason Russell thinks is a part of why Clickfunnels has had so much success.

So listen below to hear some of Russell’s ideas and to get excited for the upcoming Funnel Hacking Live event.

---Transcript---

Hey everybody, good morning. This is Russell and welcome to another edition of Marketing In Your Car. Hey everybody, hope that things are amazing today, I’m just backing out. Today I’m driving the Corvette because last night I was driving home and I got a flat tire in my brand new tires, which is kind of frustrating. I don’t even know how to get it from my garage now to go get new tires but I’ll figure it out another day. Today we’re going to the office to go finalize everything for the event. Tomorrow morning we all fly out. Some of our team’s already down there and I’m going to be heading out in the morning, I was there last night until about 2 am working on presentations and I’m feeling good. I finally got the main presentation done and designed and figured out.

Why do I call it the main presentation? Well, some of you guys may know that one of the reasons why everybody does events is to hopefully make some money at them. We make some money out of ticket sales but most goes back to speakers and advertising and promotions and all those things. So our event is really kind of twofold. One is to bring the community together to get everyone talking, funneling and getting more excited about Clickfunnels and having a great party. Number two is we want to make some money from it. I think everyone would be disappointed if I didn’t. I would not be practicing what I preach, I would not be congruent there for, I promise those who are at funnel Hacking Live, I will try to sell you something, and that’s what I was working on last night. Now our sales pitch is the same this year as it was last year. We try to have the event a million percent content and just one percent pitch, so we are offering our certification program again. So that’s what I was working on last night, the presentation for the certification program.

Now, I’ve had a lot of fear wrapped in this because we’ve dramatically increased the price of certification. So because of that I’ve been nervous on how to present it and how to pitch it. Got some good advice from one of my friends and one of the inner circle members, Darin Stevens, and based on that, did something new so I’m excited. I’ve never sold this way before, but hopefully it will work out good for me and for you and for everyone that’s there.  I’m excited, so that’s what I’ve been working on late til last night, which was fun.

It’s funny because I’ve been stressed trying to get all these presentations done. I think I have 7, I believe. And now they’re all done, and I’m going in today just to clean up all the slides and make sure when I click slide to slide the right thing pops up at the right time. Make sure that logically, it all makes sense. So today will be kind of an easier day. So the hard work got done last night at 2 am, because that’s the hard part for me. Getting all these ideas and concepts out on slides and then now it’s just cleaning them up.

It’s funny because, this is the whole burnout thing we talked about last week, but now that the bigger barrier is out of the way. In fact, this is the first time I’ve gone to an event that my slides are done before I get there, ever, in the history of Russell Brunson.  So I’m kind of excited about that. It’s funny because now that that pressure of this big task that I’ve been avoiding is done, all day today all I can think about is new cool stuff I want to do. It’s the A.D.D. entrepreneur right. I should be thinking let’s take a break, but no, instead I’m thinking, okay so I’ve got some cool ideas. First off, during this whole researching phase, I’ve been going through and getting a bunch of stuff, I looked at a lot of Gary Vaynerchuk stuff just because he’s been really intriguing to me a lot lately. Watching the Gary V. Show, watching how he presents himself, watching these other little videos he does. And I got a cool idea for a type of video I want to start creating. You know how, I’ll turn on a couple clips at the event, but Gary’s got this short 30 second to 1 minute videos that he talks about one topic. They’re really powerful and awesome and they’re the kind of thing that you share because you get this one nugget and it feels awesome. So I kind of want to do that, but obviously I don’t want to copy Gary, I want to figure out my own model and method to make it cool.

And I was thinking, we’ve got all these cool hand doodle sketches. Tons are in the DotcomSecrets book and tons that are in the new Expert Secrets, and tons that have been in presentations that will never see it in print. I thought won’t it be fun to do a show where each show we focus on one of those little printouts and I talk about it? Anyway, I thought that’d be fun. So I was like, that’d be really cool.

And the other thing I was thinking about, some of you guys may have seen our tv show we launched back in the day called funnelhacker.tv, I only did two episodes then I never did any more. And it was probably because the whole setup to create one of those, there was a lot of stuff that went into that. So it wasn’t just bust out a video each week, or bust out a podcast while driving type of thing.

Oh man I hate cops when I’m on my phone. I’ll drive by and hopefully he doesn’t flip around. Okay, I think we’re safe you guys. Otherwise, I’ll introduce you to one of the nice Boise policeman here in a minute.

Anyway, where was I? Sorry I got A.D.D. you guys, I’m off track. Anyway, funnelhacker.tv I did two episodes and we just never did any more. I was thinking, it was a cool concept, people liked it, but it wasn’t done right. It wasn’t done in a way that’s easy to follow through. So what if I changed that and made that show where it’s like, all of you guys go funnel hack people and then record it and send it to me and I can make a video, you have guest episodes on, it’d be kind of cool. And the other thing I was thinking, and maybe this is, I don’t know, I got to talk myself out of this but it gets me excited. One of the big things that I like doing, obviously, is building funnels. You know, back a few years ago we launched a whole bunch of businesses and I was trying to make a bunch of money and those kinds of things and it was okay. Some of the businesses took off, like Neuracel and a couple other ones, but other one’s just flopped because we stretched ourselves too thin. So part of me doesn’t want to do this, part of me thinks it will be really cool to have this be part of funnelhacker.tv or maybe Funnel University or something. But wouldn’t it be fun to go and create some sales funnels in different markets? Allow you guys to see what I’m doing and why I’m doing it, behind the scenes.  How we write the script, how we produce the video, how we get the formula up, where we get the traffic and just show the whole thing and do a funnel maybe, in the weight loss base. And a network marketing funnel and then maybe, I don’t know, pick 3 or 4 different funnels and just show the process behind the scenes. And show dates on funnelhacker.tv so you can kind of see it, but then…I don’t know, it’s just a thought.

There’s some dude that’s riding my butt. Should I tell you guys his license number in case something bad happens? He’s riding me really tight, I’m not sure why.

So that was just an idea. Would it be cool to pick 3 or 4 markets and start slowly, not aggressive, but slowly building out funnels and building out the pieces and just letting you guys, let everybody see behind the scenes of what we’re doing and why we’re doing it. I feel like I’ve never been a real C.E.O. before so I’m like, what’s the role of the CEO. So CEO of Clickfunnels, what’s my job? It’s supposed to be to inspire people and to internally run the organization and things like that, but I feel like almost, the way I view it is my goal as CEO of this software company, whose just trying to teach people to use Clickfunnels, is to create amazing funnels that you guys can look at and you can model and you can funnel hack.

I think a big part of the reason why we’ve had success up to this point is that we’ve showed off, here’s our sales funnels, look at the Dotcom Secrets Labs book, the Split Testing book, look at the Dotcom Secrets book, you look at coming out, we’ve got the Funnel Stacking book, we’ve got the Expert Secrets book. We’ve got a lot of videos and training, the funnel hacking webinar, all these things, what I’ve been doing is basically showing behind the scenes of what we’ve done.

Obviously as we’ve launched Clickfunnels, I’ve done less of other businesses funnels. You know a lot of those things, no one gets to see. I feel like doing a little bit more of those kinds of things, you guys get to see them and reverse engineer them and do some of those things is a good idea. That’s a big reason why we’re launching Funnel University because I think more people should be doing continuity programs. There was a time that all we talked about online was membership sites and continuity programs. I remember in one year we came, or Ryan Deiss came out with Continuity Blueprint, we came out with Micro-continuity, Ryan Lee had a continuity program, or his membership site program. We weren’t the only ones, there was probably ten other people. It was the year of continuity, everyone talked about it, it was amazing. And then it went away, nobody really talks about it anymore. So we want to launch Funnel University, give people a model for how to do their continuity program.

People always come to our Facebook group and they’re like, “Hey, I’m looking for a real estate funnel I can hack.:” Or whatever it is. Looking for continuity funnel, looking for a webinar…so I feel like one of my roles, or jobs, responsibilities should be to create really cool funnels that work, that people can see that they can funnel hack and they can model. So obviously, we’re doing that inside the Clickfunnels world. You guys will see some really cool funnels coming out after the event. I was thinking it would be fun to do it outside, so you guys can see it as well. I’m not sure, I’m thinking about it. It’s just a whole other project, so it’s not going to happen soon, but if it did happen I gotta figure out a way to work that’s simple easy thing that’s easy to be consistent with.

Anyway, just some thoughts. It’s mostly me, because I’ve got some pressure taken off my mind. All the sudden I have a thousand new ideas and cool ways to serve flooding back in. This is probably not the best thing a lot of times. Anyway, I just wanted to share with you mostly to get it out of my head. Hopefully it gives you guys a couple ideas of cool stuff you could do and kind of look at what you’re role and responsibilities to your organization, to your community. IT may or may not happen, so don’t see me in 3 months like, “Russell, you promised me this thing.” Because it may never happen. It might’ve been a bad idea, that I thought would be fun to talk about. My goal really with Clickfunnels company, if you look at the event and post event, we’re rolling out really cool front end marketing systems that’ll take some of the pressure off of me doing all this stuff, and then give more affiliates ability to do a lot of cool things and that way I can start creating more cool things like that for affiliates and for front end funnels to get people in.

Anywho, I don’t know if that made sense, it makes sense in my head. Sorry Because I just don’t have the whole picture. I apologize. Anyway, you’ll see a bunch of cool stuff coming out over the next few months and maybe we’ll start showing off some more niche funnels if it makes sense.

Anywho, that’s the plan you guys. I am in the office. I’m at the office now, I’m going to go in and clean up my slides. I’m going to be cleaning up the affiliate center and then we are out of here, we are jumping on a plane. Taking my whole family, all my kids, I want them to meet Sean Stephenson and kind of see a thousand people in the room with their dad on stage. I think it’ll be kind of fun for them to see. That’s what’s happening then they’re going to go to the zoo or something, I don’t know. That’s the game plan. So that’s what’s happening, I will try to podcast you guys from on the road. I don’t know if that’ll happen though, so if not, I’ll talk to you guys next week when we get back. I’ll  report back on the event, what happened, all that kind of stuff. So that’s the game plan everyone. Appreciate you all for listening, if you got any value from this or any of my podcasts, please share them on Facebook and other social media outlets, that’d be awesome. With that said, have a great day, talk to you soon.

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Apply these two little things and I guarantee you’ll make at least three times as much money, with the exact same amount of effort.

On this episode, Russell talks about applying urgency and scarcity to your products can make them sell better. He also gives examples of how urgency and scarcity have helped his business that you could apply to your own business.

Here are 3 interesting things you will learn in today’s episode.

• How applying urgency and scarcity to selling tickets for the upcoming Funnel Hacking Live event caused it to sell out.
• How to treat an opt-in like a mini launch and create urgency and scarcity.
• How adding urgency and scarcity could make you 3x more money.

So listen below to learn how to add urgency and scarcity to your own business so that you can make a lot more money.

---Transcript---

Good morning everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey everybody, it’s a beautiful day, the sun is shining, it’s awesome outside, I’m heading in, I’ve got two days to work my last presentation before we jump on a plane and fly out to Funnel Hacking Live to hang out with most of you guys, which is going to be awesome. I’m feeling really good. Last week there was some stress, some burnout, some ups and downs and all sorts of craziness, but I wanted you to know that I feel great today and I’m excited.

I came in on Saturday, and I think we talked about that, but I put in some hours getting the printouts done, so we can print out and hand out some stuff that turned out amazing. It ended up being 300 slides, so we fit 3 slides per page, so 100 page printouts for every single one of you guys who are coming, full of all of the amazing, cool stuff we’ll be talking about and it’s going to be good. I am really looking forward to the next few days of getting stuff done and then coming down and hanging out with a bunch of you guys.

So what I wanted to talk about today, and this is something I talked about a little while ago, but it’s been on my mind and I just did 3 voxes with people in our inner circle all about this same concept, so I wanted to share with you guys as well because I think it’s important. So if you look back, there was a podcast that I did a little while ago called Urgency and Scarcity, it was probably 2 or 3 months ago. If you go to marketinginyourcar.com, you can scroll the titles, you can see the once that says Urgency and Scarcity, but I just want to talk about, reiterate what I said there, because in case you guys missed it, that was a huge deal.  So I figured out something, only thing that gets people to buy, it’s not the only thing, but the main thing, is there urgency and scarcity? It is completely ridiculous.

One big thing is this event. So we’ve been promoting this event for 8 months, something crazy like that. And we could not get people for the life of me to buy at first. I was like, “Great lets cancel the event, no one’s buying, it’s totally stressing me out.” And we’re trying to get people to sign up and trying all sorts of stuff. We were calling them on the phone, 4 months from the event. They’re like, “4 months away, I haven’t event thought about this week, let alone 4 months away.” It was like pulling teeth to get people to sign up. So toward the end we get to like, 6 weeks out, and I’m like, “We got like 500 more seats we got to fill or else I’ll look like an idiot when no one shows up at the event.” Then I thought you know what we should do. We got urgency and scarcity, that’s what we got, those are our secret weapons. How do you cause urgency and scarcity without selling out? I don’t want to be like, tickets are sold out when we only sold 50. I didn’t want to be like, we’re selling tickets out this week, and then not sell them out. It’s this whole chicken and the egg thing.

So I was thinking if we did urgency and scarcity and say tickets are selling out this week, we could probably sell a bunch, but what if we don’t sell out, how are we going to sell the other 399 tickets or whatever it is. So we thought, let’s add urgency and scarcity to pieces of the offer. So we did a big push, some of you guys probably saw this, where we were giving away the recordings from last year’s event. So that was the first thing of urgency and scarcity. “Hey this week Sunday at midnight we’re pulling away the recordings of last year’s event. You can still get tickets in the future, but you lose the recordings.” So that was the first big push and we started talking about that. Guess what happened when we added a little bit of urgency and scarcity to pieces of the offer? People went nuts. That week we signed up 150 or maybe even more, I don’t know. More than 150, less than 200 somewhere in that range people signed up because we had this urgency and scarcity tied to one feature of the offer. So Sunday at midnight we pulled that off the sales page. I was too lazy and it would have been a huge pain in my butt to actually go and pull it away from people who were buying, so if you bought it afterwards, you still got the recordings from last year’s event, don’t tell anybody. But it was off the sales letter, so no longer was it part of the offer, so you lost that part of the offer. But man, pulling that thing away gave us 150 ticket sales, which at $600 a piece, that’s almost 100 grand, my math’s probably way off, but somewhere like that. So then that ended, so ticket sales stopped again.

I’m like, “You guys keep buying, we gotta sale this event now.” So I was like, “That worked last time, so how do apply urgency and scarcity to another piece of this.” So we applied urgency and scarcity to a price point. So we said, “We have 2 for 1 tickets. This is going to disappear.” So we pushed urgency and scarcity the next week on that, and guess what happened? We sold a whole bunch more tickets. And then when that ended tickets sales dropped to nothing again. I’m like, “Are you kidding me?”

Urgency and scarcity kept bringing it back, bringing it back until we actually sold out. And then the coolest thing about selling out an event, is after you sell out, that’s when people start buying tickets, because they’re like, “Wait, you sold out. Why didn’t you tell me?” I’m like, “I’ve been telling you every day for 8 months. Seriously? I’m going to strangle you.” So anyway, ticket sales were flying in like crazy when we were sold out. People are freaking out and paying more and trying to get in, and it’s been awesome. So selling out an event is almost the best way. We sold out our event when we passed 1,000 tickets sold, which is how many currently fit in the room, but if we shift seats around, we can actually get more than that, so we got some extra seats, so we’ve been selling on the back. People call, we charge more because they freaking waited forever and stressed me out, so they must pay for stressing me out.

So there’s lesson one of urgency and scarcity. Here’s another example. We were doing the Funnel Scripts Webinar, did the webinar, sold a ton on the webinar. I think we had a 40, I can’t remember the numbers, something crazy like 45% close rate on the webinar, so did well over 6 figures live on the webinar. Then the next day replays and stuff continued to sell well. It was 60 grand day two. Then 40 grand and then you know sales kept coming really consistently, really well. And so part of me is like, let’s just leave it on. And then I’m like, you know what we can’t just leave it up because then it’ll just trickle out. We need to do some urgency and scarcity. So we decided to have a cutoff date. So Sunday at midnight we cut it off. I like Sunday at midnight cut off things. Probably because I queue up the emails on Saturday before I go to bed and Monday morning I come in and look at the sales, and I’m like, “Are you kidding me?” Sunday, it’s crazy.

We add urgency and scarcity and we did as much sales on the last day as we did the first day.

It’s crazy right? So I started thinking, if urgency and scarcity is the secret to buying stuff, I’m going to start applying this everywhere. If you look at what I’m currently doing, this is my big secret for you guys, I hope you take advantage of it. So I used to have people opt-in, they’d opt-in to a list, then I would promote an offer, then I’d transition into a secondary offer and I’d be leaving content in and out and that’s how I looked at things. So instead I thought, okay if somebody opts-in to a squeeze page, there’s one core offer, one core thing that I’m trying to sell. So when they enter that squeeze page, they entered that gateway and came into my world, I now have a window where I’m doing little mini product launch. And the goal of this product launch is 2 or 3 fold; I’m trying to build the relationship with attractive characters, I’m still doing a soap opera sequence to build the relationship, but I’m doing that and pushing them towards buying a product and in that sequence, I’m applying urgency and scarcity. so basically what I’m doing is I’m sending out ten emails for 7 days when someone joins my list. You guys are thinking, Russell that’s crazy. But it’s not. Trust me.

So the first set of emails are all building relationships, pushing people to the offer, making a really good offer, and if I’m making good offers, I’m not saying, “Hey, here’s my product go buy it.” For example, somebody buys any of my offers now, let’s say you buy the Perfect Webinar Script, there’s this little mini product launch sequence that’s happening over seven days, ten emails, that is getting you to sign up for the Clickfunnels trial, and I’m not saying, “Go get the Clickfunnels trial. Hey, go get the Clickfunnels trial. Hey you should go get a free trial.” everyday, right. I’m making this mini product launch. I’m saying, “Look, you just bought Perfect Webinar Secrets so you know webinars are important, Clickfunnels is the tool we use, so for any of you guys who go and get the free Clickfunnels trial today, I have a  really special offer. I’m going to give you this bonus, where you’re going to get this…” and I give them this crazy bonus worth, I don’t know $500 or $600 if they go and get the free trial from Clickfunnels. You guys see what I’m saying?

So imagine you’re doing an affiliate launch and I’m trying to get you to buy someone else product and competing against a thousand other affiliates I’m going to create a really good special offer for you to go buy this thing. This same thing I’m doing now and this autoresponder sequence, here’s the product over here, for me it’s Clickfunnels. I’m not just saying, “Go buy Clickfunnels.” I’m saying, “When you buy Clickfunnels today this is the bonus you’re going to get. I’m going to give you this two hour training I did here, you’re going to get this script right here, you’re going to get this shared funnel here, you’re going to get boom, boom, boom. Here’s 5 or 6 things you’re going to get that are amazing and can’t get anywhere else, you get today.”

Now the cool thing, by making that special bonus offer, what I am able to do is now I can have urgency and scarcity, so that you opt-in.

Build a relationship email one. Email two, I’m talking about this offer, here’s a special offer I make, here’s bonuses, bonuses, bonuses. Now because I’m not saying here’s a site to go buy a thing, now I’ve got these bonuses and now I can apply my two magic gifts. Urgency and Scarcity.

So check this out, the last two days it says, “Hey guys, you got 48 hours left to get the Clickfunnels free trial and then this free offer with special bonuses disappears.” Boom, urgency and scarcity. Next day, “Twenty four hours left before you lose out on this bonus, you’re going to lose out on this, this, and this.” Boom “Twelve hours left, you’re going to miss out on this, this, and this.” “Three hours left, you can still get Clickfunnels tomorrow, that’s cool and you should, but if you don’t get it in the next 3 hours you lose out on all these bonuses.” Now I can apply urgency and scarcity to the product I’m trying to pitch. And the thing about actually shutting it down or those annoying things we have to do as marketers, and guess what happens? People take action, people buy, people ascend. A whole bunch of amazingness happens.

So the moral of today’s story, is start thinking about that. When somebody opts-in to your list, don’t just promote the next product in your queue. Use this as a mini launch sequence. Pretending like you’re a super affiliate, making an amazing bonus offer they have to buy. Buy or die. And apply urgency and scarcity. This can work for anything by the way, you guys. Think about your affiliate, maybe you don’t have a product yet, go to Clickbank, go somewhere, find an amazing affiliate offer, create a squeeze page from that affiliate offer and have a seven day, ten email sequence. It pushes really hard urgency and scarcity, where you’re delivering some bonuses and things like that, and test it out. I guarantee you’ll make at least 3 times, and probably a heck of a lot more than that, but at least 3 times as much money than you do right now, however you’re promoting your affiliate offers.

If your own products you’re selling. I bet you’ll make 3x of how much you make in every single campaign. Because urgency and scarcity my friends, is the secret. That is the big aha I’ve had over the last few days. So hopefully this little nugget will benefit you guys. It’s amazing, try it and test it out. Let me know how it goes. And I promise you, you will make a crap ton of money. That’s what I got you guys. I’m out, have an amazing day and I will see you guys at Funnel Hacking Live. Bye everybody.

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A glimpse behind the scenes of how and why I doodle.

On this episode Russell talks about how adding sketches to his books and presentations makes them more understandable. He also explains why adding doodles to your own work will help you teach and inspire in a way that is easier for the average person to comprehend.

Here are a few cool thing you can learn from this episode.

• How Russell came up with the concept of adding doodles to his books.
• Why the doodles make the written word so much more understandable.
• Russell’s new idea for a series of videos about the sketches he has used over the years.

So listen below to hear about the power doodles have to increase the overall understand-ability of concepts you are teaching, whether by the written word or during presentations.

---Transcript---

Good morning everyone, this is Russell Brunson and welcome to Marketing In Your Car. Alright I had to start that one out a little bit louder than normal because it’s a beautiful day and things are amazing. It’s Saturday before our live event, I am actually heading to the office really quick to go finish out some slides, so we can send it to the printer, so that the printers can print them and ship them to the event and I’m excited because that means that, what’s that 6 of my 7 presentations is finished, no technically 5. I think 5 of my 7 presentations are finished, the other one’s just not going to print. This is my deadline, today is my deadline, so I’m hurrying to go get this out the door, so they will be in everyone’s binders when they show up, which is gonna be cool.

And the last thing I’m waiting on, and this is what I wanted to talk about today with you guys because all of us in our businesses are educators. You’re educating your employees, your team, your customers or whatever, even if you’re not in an info product type business you still are an educator and a motivator and a leader and all these kind of things.

I think one of the biggest things that’s helped me over the last few years, and it didn’t happen on purpose, but I’ve been trying to teach a whole bunch of really cool, kind of complex topics for years. The way that was easiest for me to explain is to get someone in a seminar room and we have a white board and I would show them this process and they’d see the process and be like, “Oh, that’s what you’re saying.” And I’m sure  a lot of you guys are the same way, which is why most of us internet entrepreneurs are obsessed with whiteboards. We have white boards in our office, we’re sketching things out, we’re showing it to our team that way, we’re doing all sorts of stuff.  All of my training videos for years were done on Microsoft paint where I’d just open paint and I’d sketch things because it gets people to understand complex things better.

So rewind probably 2 ½ maybe 3 years ago, when we first started to put together the Dotcom Secrets book, initially it didn’t have all those cool sketches, it was just a typical book. As I was writing the book what I found was, it was interesting, when I teach a seminar I’m on stage, I can sketch out a concept and people are like, “Oh that makes sense.” In a book you have words and you’re trying to explain these concepts and it’s harder because they can’t hear tonality, they can’t see your hand expressions, they don’t see sketches, and it really just makes things suffer. So I was trying to figure out, how can I replicate that process? That’s kind of where some of these sketches were born. One of my close friends, Daegan Smith he probably a year prior had taught this really cool thing on story selling and he had kind of doodled out this whole concept on a whiteboard and he showed it to me and it was awesome. So as a gift to him I had this guy named Vlad on my team go through and turn it to a nice image and I sent it back, “Here you go, man.” And he was like, “Whoa this is so cool. It makes this concept I made look real.” I remember looking at Daegan’s thing that I’d sent him back, and I was like, “This is awesome.”

So I started going back through all my doodles and all the whiteboard sketches and all these things in seminars and workshops, and just for my team and things as I’m doodling out concepts trying to grasp them better, and I went back through and had Vlad take all those concepts and turn them into really cool drawings. And that kind of became the foundation for the Dotcom Secrets book. Every one of these chapters have at least one if not a couple of different doodles so that it’s not just words. Words are hard to visualize and I wanted to take, here’s a bunch of words, but then here’s the graphic representation of what we’re trying to illustrate, and we did that and then boom all the sudden there it is.

So that became how the book was done and I think it was one of the big reasons why people were so successful with it, not just from, “oh this is good book.” But “Wow, this is a book I can actually do something with.” So since that book came out, a lot of other teaching things we do, I’ve had Vlad come in and sketch things out for me and it’s been really cool. So what’s been fun, as you guys know I’ve been working on the Expert Secrets book, so I’ve been having him kind of sketch these concepts the same way we did before and it’s been kind of a slower process. Each chapter I do it and from that chapter there’s two or three concepts we need to sketch out so we can understand it visually.

And that’s been really cool, but since this events coming up it’s kind of cranked up. Because as you know the presentations I’m giving at the event are very tied in line with what I’m teaching in the book. So a lot of them I had to get done quick. So yesterday I submitted 17 or 19, a lot, I think it was 17. 17 sketches to Vlad, I needed him to turn into amazing sketches for my slides, and I took my little chicken scratch that I do, basically I sketch it out on a pad of paper, take a picture of it, upload it to Trello, our office management software, and Vlad grabs it from Trello and makes it look awesome. So I have this book where I’m just sketching idea after idea and concept after concept and trying to get them all in really nice format and add them to Trello and then he goes through and sketches them all, so this morning at 7:57 I was going to work out at 8, 3 minutes earlier, and then all the sudden I look at Trello there’s nothing in there, and one second later he drops 17 images. And it was so cool. All these concepts that are just beautiful now. They look amazing and they’re done and they……I’m excited.

What I’ve done is the last couple of days, I finished my presentations and I just copied and pasted pictures of my hand chicken scratches into these presentations, waiting to replace them with Vlad’s amazing designs and today right now I’m driving to the office to go drag and drop all these designs into slides so that everybody during the presentations will see these things and be like, “Oh my gosh this is amazing.” And they’ll understand really complex topics and make them really simple and broken down. And then these images will be the same one’s that are in the Dotcom Secrets book in the very near future. So I’m excited.

I told you that story because it’s what I’m excited about right now, but second off, I want you guys to start thinking about that as educators, as leaders, as trainers. Sometimes we try to get up and try to share things with people, try to get them to be motivated and inspired, but I think a big problem is that words either vocal or written, a lot of times it’s hard to….typically there’s a process behind the words and words are very much like you’re moving from left to right, up to down, where a lot of times concepts aren’t that way. There’s a motion happening. There’s forward to backward, and backward to forward, and up to down, all these kind of things and it’s hard to capture that a lot of times in words. Where it’s really easy to capture in doodles and sketches and things like that. So what I recommend is to look at what you’re doing or teaching or giving or trying to explain or whatever those things are and figure out ways you can take those complex things and turn them into a doodle or a sketch or something because it’s amazing what that will do.

I can’t tell you how many people I’ve seen post on Facebook where they took the Dotcom Secrets books and took all the sketches and they blown up and had them printed out and they’re all over their wall and office, which I think is so cool. You look at something and instantly recollect all this stuff that maybe 30 pages of text, and you’re trying to remember and you look at one image and boom everything floods back into your conscious mind and you’ve got it again. You’ve got that concept and you understand it in a way that’s hard from just words.

I think that if you start doing that you’ll see some interesting things that I saw. First off, people you are teaching and training and educating will understand what you’re doing better and you’ll see a higher adoption rate, a higher people doing what you’re trying to share with them. Doing it from an employee standpoint, people understand your vision better and they’ll understand what you want. It’s from an employee/employer side. And I think it’ll give you a ton of clarity as well. As I sketch things out for me, it makes these complex things very tangible and real. And it’s exciting so there you go.

I think I got some cool things I’m going to be doing with this. I’m showing a clip from Gary Vaynerchuk in one of my presentations. The clip’s really cool, he’s sharing one core message, a 30 second video explaining something, and I think I want to start making a video series based on all these little sketches and doodles where I focus on one in each video and just talk about it, give quick impressions on each thing. Anyway, I think that will be born, it’s just an idea right now, but I think in the next couple of months that’s going to be a real thing. So if and when it happens, you guys heard about it first. So there you go, I’m almost to the office, I’m going to go plug in some doodles. I’m excited for this weekend for everyone who’s going to be there. I’m excited to hopefully share, give and inspire and give you guys something that’s going to be amazing. With that said, have an amazing weekend and I‘ll talk to you all again soon.

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Late night adventures before the Funnel Hacking event.

On this late night episode Russell talks about all the work he’s gotten done and how much he has left to do before Funnel Hacking Live. He also talks about two books that have helped in his business.

Here are 3 cool things you’ll hear in this episode:

• What book Russell credits with giving him permission to launch Clickfunnels the way he did.
• Why working late at night, all alone is a smart way to get work done.
• And find out what kinds of presentations Russell will be giving at Funnel Hacking Live.

So listen below to hear how Russell is more productive at 2 AM and to get a sneak peak of some of the things he’ll be talking about at the event.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to a late night Marketing In Your Car. Hey everyone it is 2:26, freezing cold driving home. I hate when the sun goes down and it just gets colder and colder. We’re almost in Summertime, so in my head I think it’s supposed to be warm, but no, it’s not happening. When it gets this late at night it’s cold.

I was up late tonight doing a whole bunch of power point slides for the event, which I’m really excited for now, they’re turning out good. For me, the content are scary because I only teach them once. Last year one of my presentations that I spent a lot of time doing it and in theory it was awesome, but I got on stage, I just didn’t feel it. It felt clunky and weird. But then that’s the only time I ever give that presentation so I missed the shot. So it’s one of those things that I’m thinking through these things a lot because I know it’s a one shot for me to get up, give the presentation, hopefully knock it out of the park, and then I’ll probably never give this presentation again. So there’s a lot of thought that goes into that. Make sure that it flows and make sure that it flows, the first thing makes the second, and how they all tie together. Also, you have no idea. I’ve got a time block I’ve two 90 minute presentations the first day and I don’t know how many slides 90 minutes is. I don’t know if I get up there and I get nervous I’ll talk really fast and I’ll be done in 30 minutes. But if I don’t get nervous and I have fun and start telling stories, I could be going for 3 or 4 hours. So some of those things is also kind of hard because I’ve got a hard deadline. I’ve got to hope that this got enough stuff to cover me to go long enough, but also not too much that it goes on for forever.

So those are just kind of the fun things that I got to play with and kind of do tonight, which is really cool. What else exciting is happening? I did a podcast earlier today, which I guess was almost 24 hours ago, on burnout, and a lot of you guys reached out to me already, which is super cool. So thank you for that. I’m actually feeling good now. I think I was feeling a lot of overwhelmed because I felt like I was so far behind and I didn’t think I would get it all done in time. The nice thing about tonight, I was able to get a lot of stuff done. It’s interesting, one thing about working from 9 til 3 in the morning is that a lot of distractions are gone. All your friends aren’t on Facebook posting every five seconds, no one’s Skyping you, no emails are coming in. All those active communication channels that people have to get access to you, disappear because everyone’s in bed at night. So you get the chance to actually work. In a six hour shift like that, typically I can get done what I’d do in two or three days. That’s sad, but true.

I’m not sure if any of you guys have read the book Remote, I said it with….so the first book was called, Rework and the second one was called Remote, Jason Fried and those guys over at 37Signals, who I’m just huge fans, in fact, Stu McLaren, who listens to Marketing In Your Car pretty often I believe, and he’s going to be at Funnel Hacking Live and we’re hopefully going to be donating a bunch of money this year to their charity again. He’s the one who told me about Rework so I read that book and that changed my whole paradigm on business. It’s funny almost every mistake I have made in my business career, up to the point I read that book, I was like, “Oh crap, chapter 3 would have taught me that. Oh chapter 4 would have….dangit!” It’s a really good book and a really fast read too. But first book was Rework and then they came out with a second book called Remote. Interestingly enough right before we launched Clickfunnels and I’m grateful for that because I think that that book gave us permission to build Clickfunnels the way we did, where people are Remote. Had I not read that book and Todd and Dylan and all the guys on our team, I may have pushed a lot harder to get everyone to relocate to Boise, which would have been a lot more fun, not going to lie, but not necessary I don’t think. But one thing they talked about in the book that was interesting that I think is worth thinking about, they talked about if you have to get something done, where do you go? If you ask your employees for that, hey if you get something done, where do you go? None of them ever say they got to go to work. They’re like, I gotta come in early, stay late, pull an all-nighter, I got to leave and go to the library or whatever it is, but they never say they’re going to do it at work, because it’s hard to get work done at work, because there’s so many distractions. There’s proximity in power. There’s benefit in being around people because there’s things you can only push forward through that, but at the same time, it’s good to go back in your cave and actually get stuff done.

That’s what tonight was for me, just a chance to shut down from the world and focus on moving things forward, and I made a lot of progress, which is cool. I got my first two presentations done for the first day. Mostly the presentations are done, but I need to…..there’s ton’s of doodle sketches kind of like from the Dotcom Secrets book. So Vlad, who does all those, I sketched them all out on my notepad today, and send to him and he’s hopefully going to get them done tonight. I’m hoping by the time I wake up in the morning they are all done, and I can copy and paste them into my slides and then first two presentations, first 3 hours of content for me, which is basically gonna be covering everything that the new Expert Secrets book will be finished, which is exciting for me. Then I gotta work on the presentation I’m giving the last day called Funnel Stacking which is really cool. It goes along with the outline of the Funnel Stacking book that you guys will all be getting for free when you join Funnel University. I’ll be going through that which is fun because I’ll be showing all the pages of the three core funnels, Tripwire, Webinar, High Ticket. I show the email sequence, I show pretty much everything from in those funnels. So I gotta create that presentation. Trying to get all the original graphics from the book so I can just plug those in.

So that’s the goal. Bust that one out tomorrow, and then I’ve got one, my last presentation will be short, like 15 minute one that’s called, What Happens When The Funnels Flops, and I’ll be going over the process in more detail. Kind of like two podcasts ago, I was talking about the wrestling and making adjustments. So I’ll be going over my process for that. That will be kind of a wrap up of the event, which will be cool. Which means all I have left after that is two more presentations. Oh man, there’s still a lot of work to do. One presentation is gonna be called, The Future of Clickfunnels, I’m going to be sharing a whole bunch of cool stuff that’s happening with Actionetics, there’s some ninja crazy cool stuff coming down the pike, that’s going to make it where I think a little difficult for any autoresponder to compete with what we are coming out with. So I’m going to be showing the future there. And then we have a presentation about being a Clickfunnels funnel consultant. A lot of people asking about that, going crazy about it, so we’ll be giving a presentation, and then hopefully, be getting people to join the certification program.

Those are the things that I’ve got left to do. My goal, hopefully tomorrow I’ll be able to get done. Finalize the first two presentations, finalize the Funnel Stacking, finalize the What Happens When The Funnels Flops, finalizing the Actionetics The Future. Because if I can get those done, we can send those to print, which will be good because that’ll get those all in the binder for the event. And then I can work on the Funnel consulting one over the next few days, which will take me a little while to get that one perfect because creating content training is one thing, but creating a webinar presentations that actually have a dual purpose, which is also to sell is a little bit different, so it takes a little more time, energy and thought. Maybe not more thought, just different kind of thought. So that’s the game plan.

Tomorrow hopefully I’ll have 5 or 6 of them done, then I’ll have the last one and then I’ll be able to relax and hang out and go to the event. So that’s kind of my goal. I don’t know if this is of any value to you guys. Hopefully it gives you some ideas in getting work done. You should go read the two books, Rework and Remote. You should take a nap, because that’s what I’m going to do in a few minutes, as soon as I get in the garage. So that’s it for me tonight guys, appreciate you all. Thanks for listening and I’m excited to see a lot of you guys at Funnel Hacking Live. I’m working my butt off to put on a good show for you guys and I hope you enjoy it. Peace out, have a good night and I’ll talk to you guys soon.

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What I do and what you can do as you start to approach ‘burnout’ in your business or in life.

On this episode Russell talks about feeling burnout from preparing for Funnel Hacking Live. He also talks about his past experiences with burnout during his life.

Here are 3 things you’ll hear in this episode:

• How Russell dealt with burnout during his wrestling career and how that’s prepared him for similar situations in his life.
• How a friend of Russell’s helped him get out of a burnout slump and get exciting about marketing again.
• And what his mind does while he starts to feel burnt out from the stress of work and how he thinks he will get past it this time.

So listen below to hear how Russell gets over the stress of burnout and how he knows he’ll get past it by taking time off and relieving some pressure by making work fun.

---Transcript---

Hey everybody, this is Russell Brunson and welcome to Marketing In Your Car. Is that funny that I crack myself up every time? I gotta try to be louder and more obnoxious each time otherwise it’s going to be boring. So welcome you guys, I hope you’re excited. I’ve got crazy allergies happening. I’m not the kind of guy who gets allergies except for around cats. I’m deathly allergic to cats. But I don’t normally get them, but ever since I got back from New York, the wrestling tournament I’ve been sneezing 50 times a day and my nose is super raw. It’s horrible. So I’m hoping and praying that when we get to San Diego next week for Funnel Hacking Live that I don’t have allergies, cause that would be horrible on stage, sneezing every five seconds. It’d be really embarrassing. I’m sure I could take some kind of antihistamine or whatever, but those things always make me tired and throw me off my game and I gotta be on top of my game. There’s going to be a lot of you guys there.

First off, if you’re going to be there, congratulations because you need to be there, it’s going to be amazing. So that’s number one, and number two, if you’re not going to be there, you missed it, we sold out. You can come even if you wanted to. I’ve been warning and begging and pleading for a long time and now you’re one shot is gone. So there you go.

So with that said, I want to talk to you about something today that’s kind of serious. For me, right now, and probably for you a lot of times. I’m doing this on my way to my haircut, so my the one podcast when I was getting my haircut, ever since then, every time I post a video online, everyone’s like, “Nice haircut, nice haircut.” So thanks I guess for messing with me. It’s pretty funny actually. So I’m getting a haircut real quick, the last haircut before the big event. So hopefully I will look normal when we get there.

Alright, what I wanted to talk to you guys about today…Dang there’s a lot of traffic……is burn out. I’m curious, how many of you guys have ever felt burnt out? I think the first time that I ever got burnt out of something, because typically when you’re a kid you’re just doing a bunch of cool stuff all the time, everyday is like a new adventure. My kids think they get burnt out because they’re tired of doing whatever the activity is. But the first time I ever really felt burnt out was my sophomore year of high school, I was wrestling 130 pounds, and each week I would check my weight on Sunday night, and on average I would be 160. Which meant, I usually had weigh ins on Thursday or Friday, which meant I had 4 or 5 days to get from 160 down to 130. And for any of you guys that have ever tried to go through wrestling practice, it’s not easy, but the only way that it gets harder is you put on plastic suits. My dad used to call them rubber gear back in the day, we called them plastic when I was in it, but it’s basically this plastic suit that goes tight around your neck your wrists, your ankles, and it’s heat impermeable, so heat cannot get out of it. So what you do is put on a pair of sweats and put on a pair of plastic on top of that, and put on another pair on top of that and you walk in the wrestling room and by the time you’re in the wrestling room you’re body is cooking. I could feel my heart beating really…it was just horrible. Then you go through wrestling practice, and the most I ever lost in an hour was, with my plastics on, was 8 pounds. So you can lost a lot of weight, 8 pounds of water is a gallon. A gallon of milk weighs 8 lbs, I think. Does it weigh 8 pounds? Yeah, I think it was 8 pounds. So that’s the equivalent. So I’d wrestle an hour and suck a gallon of water out of my body. So you’d get done with practice, you take your sweats off, you take your plastics off, and you’re sweats would be soaking wet, and you could take them and wring them out, all the water would flush out of them. So every week that was my process.

Weigh in Sunday night 160, I’d weigh in Thursday night for the dual meet or the tournament on Friday and I’d be 130. So 30 pounds…it’s not easy. Because the first practice you lose 8 pounds, second practice you lose 5 pounds, third practice you’d lose 3 pounds, next practice you’d lose 2 pounds, because you just don’t have as much water to give and at the end you’re trying to lose the last 2 pounds and it’s a nightmare, and you’re tired and sore and hungry and thirsty. Actually, you’re not hungry, even though you don’t eat, you don’t have hunger pains, you have thirst pains are way worse than hunger pains. So typically I’d stop eating two or three days before the wrestling tournament, which probably isn’t that smart. Knowing what I know now, I’d probably do things a lot different. Nevertheless, that’s what we did. And then I’d stop drinking 24 hours before, and about 3 days before, I’d drink really minimally because the water is the weight right. Food doesn’t actually weigh anything, foods the calories. I’d try to eat really heavy calorie food because that would give me some energy. But then, I hardly drank any water because water weighs the most. So 24 hours before we cut out all water and suck the last bit and it’s painful and it sucks and it’s horrible. But in a weird sadistic way I really enjoyed it. We had to get into it. I think a lot of it, is 5 or 6 of us all cutting weight together. Just the camaraderie. Anyway, I honestly miss those days. In fact, when I go to wrestling tournaments now, even the NCAA tournament, I feel guilty drinking water or eating food, because I think, I’m in a wrestling tournament, I should not be eating, this is weird. I have this weird guilt. Anyway, I would go get mental help, if I was still wrestling, but I’m not so it’s good.

So going through an entire season like that, by the time I was at the end of wrestling season, I was burned out.  It showed. I’d beaten the state champ, the kid that ended up taking the state champ that year, I’d beaten him twice during the year, and I ended up taking 5th place in the region tournament, didn’t even qualify for the state tournament that year. I went on to watch this kid I beat twice become a high school state champ which was my goal. It was hard. I remember sitting in the state tournament watching him win, and it was sad, it was frustrating and everything and I was just burned out. I couldn’t do it anymore. I remember sitting there and to get through that burn out, I took a week off and I just did nothing except for eat cereal and watch cartoons, which was awesome. Then I went back to wrestling and we did freestyle and Greco and the way I got out of burnout is I started having fun with wrestling again. So I went to these tournaments, I didn’t cut any weight, I went up by like 5 weight classes, I was at 154 in my freestyle and my Greco weight, didn’t cut any weight, I showed up, weighed in and whatever I weighed, I went against these huge dudes, and it was good. I started lifting and getting strong and eating and getting healthy and I just made it fun again. And that’s how I kind of got through that burnout period.

So that was the first time, the next time I really know I had a burnout bad. If you listened to my podcast in the past you know some of the ups and downs. It was after we had 100 employees and everything crashed. We had a year of trying to save our butts and earn money to pay back the government and all these crazy things and at that point I was beyond burned out. I would’ve walked away from this business if I didn’t have so many outstanding debts and liabilities and coaching fulfillments and all these promises we made people. I had to fulfill on those things so I kept coming through, kept pushing it, and I was a burnout. I hated it. I woke up everyday hating what I did. And what got me through that burnout period, it was interesting it was one of my friends Daegan Smith, who was one of my wrestling buddies at NCAA last weekend. But Daegan called me, he actually called me and interviewed me on something. So he interviewed me and then we just sat there and talked for an hour or two telling stories and all these things. And he got me re-excited about marketing and about what we were doing and how we were doing it. Just all the cool things that we can bend and do and learn and discover. He made marketing fun for me again. And on the tails of that came a lot of amazing things for me and probably for you. You know the DotcomSecrets came as a by-product that we went through this testing phase for the next year. We were testing and trying and doing all these things and from that came the DotcomSecrets book, from that came Clickfunnels, from that came all the amazing things we do now. But they came on the backside of burnout, which is…burnout’s hard.

So right now, I’m a week away from our event and I’m not going to lie, I’m feeling burned out. You know, we’ve had a big mountain to climb. We had to sell over 1000 tickets, which is a not easy task. I remember my, back in the day we’d do events, we’d get 100 people show up and I remember going to a Dan Kennedy event one time and there was 1000 people in the room and I was thinking, this is incredible. I cannot believe that that is even possible that they have 1000 people in the room and thinking that was an insurmountable task, and we just accomplished this and it’s amazing. But the cost has been burnout.

So anyway, it’s 1:00 right on the dot, and my haircut is starting right now, so I’m going to stop this, go get my haircut, then I’ll come back out and we’ll talk about burnout some more. Two reasons, one, I need to talk myself through it to help me get through kind of what I’m feeling right now, and the best way I’ve found to get through some of those things is to share with others. And then number two, I know that some of you guys are probably experiencing that right now, hopefully it’ll give you guys some hope and faith in what you’re doing and keep you moving forward. So I’ll be back for part two of this podcast here in about 30 minutes.

Alright, so where were we? We were talking about burnout. I’m sure that most of you, at least I hope so, I hope it’s not just me that goes through that every once in a while, and I’ve had little spouts, but honestly since Daegan kind of came back in and got me re-excited about marketing it’s good, everything’s been moving forward. You know, I think the last two years or so has been more intense than normal and part of it is just because we had this opportunity, Clickfunnels came and so a lot of it is like, strike while the iron’s hot. However you say that thing. Anyway, we did, we went intense. We’ve gone hard and we’ve pushed it and we’ve done amazing things and it’s been so much fun. So because I’ve been working so hard, I just haven’t thought about…You’re focusing on this one mission and you’re pushing things forward. I was reading Gary Vaynerchuck’s new book this weekend and one thing he talks about is the dirt and the clouds. The clouds is your vision and the dirt’s getting your feet dirty, and moving forward and working. That’s how I’ve been. It’s been the clouds hurts the vision, and then boom hit the dirt and pounding it, and focusing on those two things and it’s been good.

There’s been so much stuff happening and we’re moving things forward and all of this amazing momentum so we’ve been running with it. But this last week and a half, two weeks or so as we’re moving towards the event, all the things we’re doing to push forward, to fill the event, and we were about to launch Funnel University and Clickfunnels and all this stuff along with new sales page, new one day challenge, new certification program. Man, there’s so much more stuff that I probably haven’t even talked to you guys about that’s happening, that’s all at the point of fruition where everything is going to be rolling live now. And just all this fun momentum over the last little bit, and I’ve had to stop because, first I was trying to finalize, finish up, my goal in this was to finish the new book by the event which didn’t happen. But now it’s like, I just stop everything to get all the presentations done for the event and with that there’s the handouts, and the order forms, and all these little detail things that I just not a details person, but we’re at a part of the game where the details are what matters. I’m in charge of executing a lot of those details because I’m really the one who understands what and why and how and all those kind of things, you know.

So that’s kind of where I’m at, and I’m not going to lie. I’m starting to feel that burnout, cause this is the part that I don’t enjoy the most, which is all those kinds of things. So I have to slow back and all these other projects we’ve been trying to push out push out push out before the event, I’ve had to stop and just like, this cannot happen before the event. I’ve had to start cutting things to be able to execute correctly on the event, and make it an amazing experience for everyone’s who’s there. I’m just kind of feeling it. So for the last four days I was supposed to be working on my presentation and day one I didn’t because I was focusing on this and day two there’s something else and each day I keep putting it off, I think it’s probably because I got a lot of pain associated. There’s something about the finality, is that the right word? This thing being final, like writing a book. When you write a book, at least for me it’s stressful, because it becomes so final. It’s concrete, it doesn’t change. When the book’s done, it is what it is. You don’t change it, right. I feel the same with the event. When the presentations are done, next step is me giving them, there’s so much, it’s so final, I think I put a lot of pressure on it, so it kind of stresses me out.

Anyway, I’ve been moving forward, moving forward and yesterday I spent probably 2 or 3 hours just outlining all the presentations and I think I have 6 presentations that I’m working on. And I got excited because it’s looking really cool and I know what to deliver, and I know what I’m trying to bring across, but now I know I gotta break those core concepts into slides, and power points and images and things that’ll make this all make sense. In a very streamline format. You know to take really complex thoughts or ideas and make them simple, it’s hard. The Dotcom Secrets book was hard. How do we take this abstract idea that I understand in my gut but then change it into something that I can explain to someone and they can look at it and be like, “Oh that makes perfect sense.” That’s kind of where I’m at now. I’ve got all these amazing things, for the next two days I have to lock myself down and figure out how to explain them in a simple easy way and get doodle drawings to match, and all those kind of things. So it’s a lot of work to do, but the other thing I got is this looming deadline that I have to get them done so we can get them printed so we can have them in people’s books by the time the event starts. All these things that, and I’m not going to lie, I’m feeling that burnout.

Last night at about 5:30 at the office I had this pounding headache, I was just like, I gotta stop and go home. I’m going to go home and play with the kids for a little bit, put them to bed then come back. I didn’t’ get them to bed until late, because it’s Spring Break for them. We didn’t get them to bed until 10:30 and I was just like, I don’t have it in me to come back, I’m going to wake up early and come in. Then the morning came and I was like, I don’t want to, I’m not ready. I kind of slept in a little bit, but now I’m feeling really good. I’m still in this phase where I’m kind of, there’s so much pressure and stress and buildup and all this stuff that I think part of your brain, the burnout happens where you just want to relieve that pressure, you want to take the pressure valve off and just ahhhhh. But I can’t yet because the big show’s about to happen. So that’s how I’m feeling. In complete transparency, I’m feeling the pressure and stressed and worried and I want to make a good experience, because there’s things happening and that’s kind of where, and I think a big part for me is because I have to cut all these things, that are important to me, that I want to have done, that I physically cannot get them done anymore before the event, I feel a lot of stress and pressure and guilt because I had to cut these things. I don’t know why, but that’s kind of where it’s at.

So there you go. I’m at a point where I’m feeling it, and I’m sure you guys, have ever felt in the past, you’re there right now. So I just wanted to kind of give you some of my thoughts on what I’m trying to do to be able to kind of push through the burnout. Because we still got to execute. We’re seven days away from the event, starting at the time I’m recording this, we can’t stop. But how do we still make it fun and  then when the event’s done, take the pressure valve out so we can keep executing and having fun. Because when you’re having fun, it makes it hard to be creative an deliver the cool stuff. So here’s my game plan.

So first off, I have to get through, I talked about this on a recent podcast, I had pain associated with the birthing process of these presentations. So I have to, today and tomorrow, I’ve got two days to really dig in deep into these. A big part of that is because I attach and associate pain with this I have to attach pleasure. How do I? What do I make fun? How do I make these into games? What do I give myself when I finish one? How do I do that? So that’s a big part, is that.

Second big part is my mind, I know as I start working, my mind’s going to try to go to pleasure every single time. Let me chat with someone, let me check Facebook, let me do all these kind of things. So for me, what I do, and I talked about this on a different podcast, but when I switch to power point zone, and I’m going to use my treadmill desk, and shut off everything else and just have me walking and focusing on presentations. So that was number one.

Number two is, I have to celebrate the little whims along the way, so as I finish one I have to do something to celebrate. Either go out to eat, or eat junk food, or hanging out with friends, go walk, or check Facebook, or whatever it is. Have these big rewards as I get things done, it’ll push me through those pain points. Second off, I’ve got to, you guys can tell I’m creating this as I go, I’m trying to think this through, so that’s a big one for me to get through the day to day.

I think when the event is done, I’m not very good at taking time off, it stresses me out, but I think I need to force myself. When I get home from the event, I  need to take one or two days off and just not do anything, because I need to take that pressure valve off. Part of me wants to do a product launch. Tuesday after the event I want to launch Funnel University. IT’s driving me nuts that it’s not live yet. I probably shouldn’t but I still might. But taking that pressure valve off so we can execute right. I would in theory, back when I was wrestling I would have been better in Freestyle if I would have cut weight during the off season, but I didn’t and it was hard because guys were bigger and stronger than me, but I enjoyed it more, I had more fun. So I think it’s, you’re taking some of the internal pressures off. I don’t know about you guys but I give myself a lot of pressure. Probably that’s unneeded, but I don’t know. I was thinking about this a lot, I think it comes from my wrestling background. In wrestling we’re always focused on who could be beating us. I could be the number one kid in the state but I’m thinking about, Man, this guy’s training this guy, this guys training this guy. I have to do more than them because I don’t want them to pass me.

I remember Dan Gable, who’s one of our sports legends. He’s like the Michael Jordan of wrestling. Dan Gable, when he was training for the Olympics and he’d work out 7 hours a day, and he’d try to go to bed at night and he couldn’t sleep because he knew that on the other side of the world the Russians were awake training and it made him sick to his stomach knowing the Russians were training while he was sleeping, so he’d get up and run at night.

And I kind of feel that for me, and I don’t know if that’s normal, or something I got from wrestling, but I feel like, right now we’re in the number one position in our industry. We’re doing amazing things, but I feel this pressure. Like, “Wow, what’s everyone else doing that we’re not? We got to make sure we’re on top” So I put a lot of pressure on myself which is maybe unnecessary, I don’t know. But it is what it is. So I think I’m going to try to take the week after the event, try to release some pressure on some things like that and set more realistic timelines and goals on things, so that way we can make it fun. Just like Freestyle and Greco was fun  because I took the pressure weight cutting out, and just enjoyed the process. It’s like how when I worked with Daegan again, the process became fun because I had focus on the creativity in the marketing and less on the “We’ve got to launch this, we got to make money.” Things like that I stepped back and because we stepped back and enjoyed the process we were able to create amazing things. I think that that’s really for me the next step, is after the event. Because we can’t…the event’s happening and we’ve got to make an amazing show, but then after that’s done, how do I take some pressure off, so we can execute correctly and have a fun time with it and make it enjoyable. So we don’t burn out.

So that’s the thoughts from me. I don’t know if that helps you guys out at all. Make you think Russell’s strange, maybe gives a glimpse inside of my head, I don’t know. But I hope it makes you guys who are going through any kind of burnout to feel understood. Because I’ve been there. I’m going through it now and those are some of the things I’m going to be trying to do to protect myself, so I don’t hit it. Because burnouts, especially this point in my business, it’s tough because I have business partners, I have friends, I have staff, I have teams that rely on me. I can’t let them down.

I can’t just disappear and kind of take the foot off the gas because I owe it to them as well. So how do you manage that? How do you protect yourselves so you don’t go through it? If you do go through it a little bit, you manage it in a way that will actually serve you and your team moving forward as opposed to crippling you and hurting you. So there you go, that’s all I got for today. I’m at the office, it’s time for some world domination. I got to get some presentations done. So that’s what I got for you guys. Appreciate you all, have an amazing day and I’ll talk to you guys soon.

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1 – Belief

#2 – How to make tiny adjustments so you win the match

On this episode Russell talks about being at the NCAA Wrestling Tournament and how if you believe you can win, you can win, and how you can apply that to your business. He also talks about how you can take your mistakes and use them to make adjustments and improvements.

Here are 3 other fun things you will hear on today’s episode:

• How belief is a major force in both wrestling and in business.
• Why Russell won’t critique someone sales funnel before they actually launch it.
• And how Clickfunnels wasn’t a winner until 6 or 7 adjustments were made.

So listen below to hear how Russell used the lessons he learned from wrestling and applied them to his business and how you can too.

---Transcript---

Hey everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey everyone, it’s been a little while. I’ve been out traveling the world, gallivanting. I don’t know if that’s really even the right way to use that word, but it sounded cool today. I was in New York all last week, for the NCAA wrestling tournament with my dad. If you guys listen you probably knew that already, and it was great. I was planning on doing a bunch of podcasts from there, I actually saw one of my favorite marketing people in the world. Daegan Smith was there. We sat by each other for most tournaments. I was going to share some podcasts with you guys and him, but it just never happened. It was too crazy of a week, and too much wrestling, too much New Yorking, too much good stuff happening.

Anyway, I’m back now to report and share with you guys some cool stuff. I hope that things are going well. We are a little over a week away from Funnel Hacking Live. We are completely sold out which is a nice feeling to have. So this week I gotta go and work on my presentations, I got some cool stuff I’m going to be sharing with you guys and with our community. I just wanted to make sure that it’s amazing. We were going to launch Funnel University last week, and then this week, and then decided to just kind of put it on hold until after the event and that way we can focus on making the event flawless. Then we will have Funnel University when we get back. So it’s all done and ready and it looks amazing. Our survey software is awesome, just lots of good things.

So that is kind of the game plan from here. So I wanted to share with you guys probably what I think is the most important lesson I learned from the wrestling tournament this weekend, which will relate to you guys even if you’re not wrestling people, which you all should be. That’s an argument and a sales pitch for another day.

So the NCAA wrestling tournament is amazing. IT’s more like the world championship, in fact, Coach Shultz, if you guys have seen Foxcatcher, Mark Shultz, who is the main character in that movie, was my wrestling coach at BYU, and I actually saw him this weekend which was really fun. But one thing that he said is that the NCAA wrestling tournament, because this style of wrestling is only done in America, he said it’s pretty much like the Olympics, the World Championship, which it is. IT’s kind of a big deal. It’s like the Super Bowl of our style of wrestling, which is cool. The best athletes from all the conferences around the country all come to this tournament and it’s a big deal. And it’s really big for wrestling, it’s on TV, which is the only we get on TV ever. So that’s pretty cool, it was just awesome.

We’re in this state, we’re in Madison Square Garden, and the entire stadium is just filled with wrestling fans, which is cool. We had tickets we bought that were on the 12th row, it was right in the middle of Hawkeye fans, which if you know anything about wrestling, you know that Iowa Hawkeyes had a dynasty for the last two decades, three decades. Dan Gable was their coach and built this huge thing and so they’re fans are kind of insane. So we were stuck right in the middle of all these Hawkeye fans that were just going nuts the whole time, which made it really fun too.

What I wanted to share with you guys, at the NCAA wrestling tournament, for whatever reason, there are tons and tons of upsets, which are the fun ones. You get to see on the big monitor up top, “the number 14 seat’s wrestling the number 1 seat and somehow this dude wins.” How does the 14th seat, who’s got like whatever, 20-10 record, come in against an undefeated guy and beat him? How do these things happen? I was thinking about that and talking to Daegan a lot about it. One part of it is interesting is belief. It’s just weird, if you believe you can win, you can win. But it’s all mental, it’s all this belief. Do you believe you can actually do it? We watched this one guy, he was undefeated, hadn’t lost the entire season, or excuse me, he only once the entire season, and he lost to this guy who wasn’t that good, wasn’t ranked that high, and they met in the semi-finals and I was watching it and I was like, I think this guy’s got a shot of winning the underdog. The only reason why is on paper this guy should not even be close to the number one seat. It’s not even close, but because he beat him earlier in the year, which was kind of a fluke, he had this belief that, “I can beat him.” And because he had the belief he could do it, and sure enough he almost beat him, he lost, but it was crazy close.

I have had matches in my career where I on paper should have lost to people, but because I had thought I could win, I had this belief for whatever reason, that guy looks weird or whatever, I had this belief that I just knew I could win. I was able to win. It was weird. I remember this one time I was wrestling, there was this guy in my Freestyle Greco club who I beat all the time, didn’t have much respect for him as wrestler. He wasn’t that good. One day I’m at this tournament, and I’m wrestling this other kid from some other state, the kid was good, we’re having a close match, and I’m actually losing going into the third period. My Freestyle Greco coach, I guess there’s not periods in Freestyle Greco, sorry it’s been a while. During one of the injury breaks or injury time or something, my coach came out and tried to tell me some stuff, he’s like, “Hey you need to work on your level change or whatever. By the way, Matt beat this kid by 8 last match.” And instantly I was like, “Matt beat him by 8.” In my head all the sudden, this kid in my head was no good, and I had a perfect belief that I could beat him, and the last minute and half or whatever it was, I came out there and I tech-falled him. Because all the sudden…..it was the same match. I was struggling this whole match and suddenly my belief switched in my head to this kid should be really easy for me and then he was.

There’s this weird thing about belief, it just beats all odds. If you believe you can win, you can win. I remember last year, NCAA tournament there was a kid that was number 4 team seat, and he became a national champ, and I posted on my Facebook wall and I forgot about it until yesterday, because yesterday it popped up saying, “last year here’s a memory you posted.” And the thing I posted was picture of the kid, and they’re interviewing him at the end. They said, “You were the 14th seat, how in the world did you come here and win this?” he said, “When I got here I looked at the brackets and I looked at all these people and I said, this is who I have to beat to be a national champ so I came and beat them.” It was just pure belief. Anyway, I thought that was important for all of you guys because it’s not skill, it’s not talent it’s not a record, it’s not anything, it’s belief. And that same thing is true in your business.

I think the reason why I win a lot of times, is I just have such belief that what we’re doing is going to change the world, and it just does. So my first question for you is, how much belief do you have?n Do have belief you can win. So that’s question number one, the second thing I want to bring up and this is the second half of the equation. Is being able to look at a loss and not looking at this devastating thing, but looking at it and trying to figure out what you need to change to win. Good example, in 174 lbs finals, which you guys should Google this match, it’s amazing. Beau Nichols, from Penn State, undefeated the whole year, was supposed to win the tournament, again this other kid, who is a true freshman from Oklahoma, this true freshman had lost to Beau Nichols three times during the year. In fact, in the big tens he got pinned by him. So he no shot of winning, no way he was going to win. He comes into this finals match and him and Beau Nichols lock up, he launches him, throws him to his back, almost pins him, gets a bunch of near-fall points and then Beau ends up trying to play catch up the entire wrestling match and ends up losing, just huge upset. True freshman wins this thing. Everyone’s going nuts. It was amazing. One of those matches, I stood up and I stood amongst all the Iowa guys who were not standing and I gave him a round of applause. To come back and to lose to this kid, the best kid arguably in the world right, and to have to lose to him three times this season, to come back and win, that’s huge. What is it? What causes that?

I remember my junior year in high school, I worked hard all my sophomore that summer long, I had gone Freestyle and Greco and we worked all day long, I just knew my senior year, I would be state champ. Go out there, first match against a kid that had taken 2nd the year before, we go out there to wrestle and I had belief that I could win, but this kid was better than me. And he beat me. It was devastating for me. I knew I wasn’t going to be state champ that year, and I lost my very first match. My dad had recorded the match and then after the match, my dad was rewinding and watching it, rewinding and watching it. My next match happened and he started recording, and he actually recorded over the first match except for about 13 seconds. So we had 13 seconds of footage of this match against this guy named, Nick Fresquez. So my dad, every day for the next four months watched that 13 seconds of film to see what he was doing and how it was working, and he’d do this little funky moves on me. We’d go with my dad and watch this match all weekend long and practice the next week, and we’d drill it, drill it, drill it. And we’d come back and I remember my dad watching this little clip over and over and over again, because it’s all we had. It’s all we had to pick apart what he’d done to beat me. And we focused on that all season land, and I actually wrestled this kid in the state finals. And in the State finals, not only was he not able to do that move on me, but that’s actually the move I used against him to win the state championship, which is kind of a cool turn of events. But what it was all about is, I lost, after I lost I looked at why I lost, and we made adjustments.

This is the key, this is why wrestling was such a big important thing for me. There’s some people that are just amazing wrestlers. They come in and they just win all the time, I was never that guy, so I would usually go to a season or whatever, I’d wrestle somebody, and I could beat most people, but against the best people I would lose. So I’d lose and be like, “Wow, why did I lose?” I lost because my elbow’s right, I lost because I was overextended, I lost because I took a bad shot, I lost because of this…and we looked at what the reasons why we lost and then we went back to the room and we practiced and we practiced, and we made adjustments and took away those things that they had the last time they beat me and came back and wrestled again. Sometimes I’d lose to them a second time and it’d be closer, I’d look, “Why’d I lose this time?” make those adjustments, make those tweaks, make those changes and come back and eventually we would win.

That’s the kind of wrestler I was. I was not, again an amazing athlete, but I was amazing at looking at why I lost and making adjustments and come back a second time stronger and harder.

So what happened in this finals match, this guy had beaten him three times during the year, in fact he pinned him two weeks earlier, and he looked at that. “What mistakes did I make? What adjustments do I need to make?” And he came back and was able to beat him in the national finals. So this is the 2nd lesson. I see this all the time in our business, in fact, I’d say with our Inner Circle members, this is where I spend the majority of my time, they go and they create a sales funnel, they create a sales letter, they create all these things, and they go out and they launch it and it doesn’t work. Then they’re devastated emotionally, “I can’t even handle this, I lost this thing. I spent all this time on it, and it didn’t work.” And they’re shattered, and I get it, but because they haven’t had, I mean most people don’t have a chance to go through wrestling or sports like that where you get beat on and you don’t have an opportunity to go and just quit, you get beat on and you have to go look at the film and figure out why did you get beat on and you make the tweaks and the changes. Same thing is true for us in marketing. We put out a campaign and we launch it and 90% of the time it doesn’t produce the way I wanted it to at first. We get beat. So I have to come back and make adjustments.

I look at the numbers across the whole thing. How much did we spend on ads? Was it high? Was it low? Was it good? How many people opt-in on the landing page? Was it high? Was it low? Was it good? How many people bought off the sales video or the sales letter or the webinar? And we look at every single piece of this process, just like I would in a wrestling match. We break it apart. “What was I doing wrong? Were my elbows out? Was I overextended? Was I shooting far? Is my headline not captivating? Are people not opting in? Are people not buying? Are people not showing up to the webinar?” I’m looking at all the things that went wrong in the process and I’m making little tiny adjustments. I’m not going and reinventing the wheel from the ground up saying “This sucks.” And throw it away and restart. That’s not how it works. It all comes off of tiny little adjustments. So initially when we created our first sales funnel, we’re trying to make the best possible thing we got, then we launch. People always ask me, “Can you critique this before we launch?” I’m not going to critique it before you launch it, go launch it. We have no idea what’s going to happen until you’re put in a competition, until you see how you react to the real world, see how people react to you.

I think it drives a lot of my inner circle members crazy sometimes. I’m not going to critique it until we drive some traffic, I don’t want to screw things up. It could be perfect, it could be far off, but we need to let traffic tell us. I don’t want people telling us their opinions, who are coming and looking, “Oh, this is my opinion. You should tweak this.” No let people vote with their credit card. The only thing that matters is people voting with their credit card. If they are willing to pull their credit card out and give you those digits, then you’re right. That’s how you win this match. That’s how you win this game. I never give people critiques ahead of time, I have them launch it, we drive traffic, spend a couple of hundred bucks and then we look at what happened, and then we make the adjustments, and then we come back for the second match stronger. The second match we may not win either, that’s okay you look at the numbers again, you look at every step in this funnel, this page, what’s happening. We then make some tweaks and make some adjustments. Then we come back again and make some tweaks and adjustments, then we come back again and we keep doing that until we have a winner.

Neuracel, our supplement did not win the first time. In fact, if you look at the numbers, it lost the dual meet, it lost tournament. It lost the conference. It lost the semi’s. But then in the end if it wouldn’t matter. I think Neuracel’s like the seventh or eighth variation of it, that’s the one that took off and won. Same thing with Clicklfunnels, when we launched that, it wasn’t the first, second, third or fourth. It was the fifth, sixth or seventh variation that one. So you guys gotta think about that. IT’s not throwing out the whole thing. IT’s looking at what’s happening. Looking at the process and making tweaks and adjusting until you’re right. That’s how you win at wrestling, that’s how you win at business.

So there you go guys. Two things that I hope will help you from my weekend. Number one is belief, number two is getting out there and having the match and making the adjustments you lined to make to win. And if you do those two things in your business, just like in wrestling, just like in anything that’s how you win. Alright you guys, I’m at the office. I’ve been sitting in the parking lot for like 5 minutes because I was so excited about sharing this stuff with you guys. But now, I gotta get back in the game. I got a big match today, got a lot of work to do. Appreciate you guys, have an amazing day and I’ll talk to you all again soon.

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Crazy what’s happening now…

On this episode Russell talks about how he’s been doing this podcast for 3 years and still doesn’t know how to check how many people actually listen to it. He also explains why the numbers don’t matter.

Here are 3 fun things you’ll hear on this episode:

• Why it isn’t super important to Russell how many people are listening to Marketing In Your Car
• Why Marketing In Your Car is like therapy for Russell.
• And why you shouldn’t worry about the numbers of people consuming your content.

So listen below to find out why Marketing In Your Car is successful for Russell whether he has a lot of listeners or not.

---Transcript---

Hey everyone, this is Russell Brunson and you’re right, you know what’s about to happen, I’m about to welcome you to Marketing In Your Car. Alright everybody, hope you guys are doing good. I just went shopping for some clothes for the Funnel Hacking Live Event because I only have like 8 shirts and I do a lot of videos and I’ve done a lot of events and I noticed recently, I was watching some promo videos from last year’s event and all the shirts I was probably going to wear to the event were the same ones I wore last year and I’m like, “Crap.” I’ve got to get new shirts. Mostly you can get away with the same shirt twice or three times or twelve times. I can’t because they’ve been on video, on promo videos for forever. So I just got some new clothes, which clothes shopping is not my favorite thing. Now I’m driving home to go play with my kids and that is my favorite thing. So it’s all good.

I just had a thought for you guys I want to share, because I think it’s interesting. And it has to do with this podcast, with Marketing In Your Car. When I first started it, it was funny, people are like, “How are you monetizing it.” I was like, “I’m not.” “How many people are listening?”I was like, “I don’t even know.” I didn’t know. I still honestly don’t know how to check how many listeners we have. I assume we have a few because people keep telling me. I don’t even know how to check how many listeners we have, I don’t really care, I don’t know how many downloads, I don’t know how many reviews. Every once in a while I’ll look at reviews, which is exciting, but I don’t know that they are happening.

All I knew was that when I decided to start a podcast,  I knew that if it wasn’t something easy, I would never do it. I would have a lot of friends who did interview podcasts, and they’re hard to keep up with you because you have to find someone to interview, you have to find the right time, you gotta interview, all these things. I was like, if I’m going to do it, I’m going to do it while, in a spot that I can consistently do it all the time, which is when I’m driving, which is how it got the name Marketing In Your Car. Which probably has hurt me because there are way cooler names that probably would have gotten more people in. For all of you guys that are faithful Marketing In Your Car people, it’s cool right? But I have basically no strategy, other than I knew I needed to do it consistently.

So I was going to do, and I didn’t even so much have, not a topic, but it wasn’t like, “Okay, first I’m going to teach this, then I’m going to teach this…” It was more like, “I’m just going to share what’s going on in my head.” Because I have all these things in my head and there’s something magical about getting things out of your head. I’m not that good at communicating with people I don’t think. You could ask my team that, they’d probably agree. Or my wife, I’m not this great communicator one on one sometimes. Because I assume people know what I’m talking about.

On this I assume that the microphone has no idea what I’m talking about. So I can just share and give and it’s easier right. So that’s why I did it. I think it was more therapeutic for me. It’s funny I find myself doing these a lot of times because for me it helps. I don’t even know how many of you guys are listening to these but I do know some are. And that’s what I wanted to talk about today. Some of you guys are listening and it’s been interesting watching. My guess is that I think we just passed 3 years of doing this. My guess is the first year I would have probably get on average maybe, 50 or 60 listens per episode. If even that, small group of people. And most people including myself, obviously one big reason why I haven’t looked at numbers. When I look at numbers sometimes I’m like, “Oh it’s not that big of a deal.” And I stop doing it. And I didn’t want to know because I didn’t want to have an excuse of “I’m not going to do this cause there aren’t enough people.” Or whatever, I just wanted to do this and just do it.

So I do it and I keep doing it and keep doing it, and what’s interesting is this exponential effect has been happening with this podcast, which is kind of cool. And some of you guys know what I’m talking about and I’m curious if you’re one of these people come let me know. Come to the Funnel Hacking Event and tell me. Basically people will hear about me somewhere, or someone will mention the podcast or whatever, and then someone will come and listen to an episode and because it’s not like an hour long episode and you get sucked into all these things, it’s short and fast and I share one idea or one thought, people listen to it, they consume it and as long as they don’t listen to one of my dumb episodes, that’s completely useless, and I have had a few. I’m not going to lie. But if there’s one they relate to, then what happens, it’s interesting, they start at the beginning, and then they plow through all of them.

If you listen to all of them, it’s like hundreds of hours I think. Maybe one hundred hours, I don’t know. It’s a long time. I’ve been driving this car a lot. It adds up, it’s probably 40, 50, 60 hours that people listen to. I get people all the time that come to me, and usually it’s people who joined my Inner Circle program, or a higher level thing, and they say, ”Russell, I didn’t know who you were. Six months ago so and so told me about this, I listened to it, then I went on a Marketing In Your Car binge. For the next two weeks all I listened to was you every single day, for hours at a time, and now I’m in your Inner Circle.” I think it’s so cool.

There’s somebody at the door selling my wife something as I’m pulling in. Oh great. I’m about to have to go yell at this solicitor. Anyway, I’m home now. Anyway, I just think it’s interesting so, the thing I want to tell you guys is if you think about podcasting or blogging, or whatever you’re doing. Don’t worry about the numbers because what happens is this compounding effect where someday, as it’s grown, somebody will come into your world. They will read or listen or follow something you said, and they will become a fan and they will go through and they will consume insane amounts of your content that you don’t think anyone would ever do, but they will.

And next thing they know they will become, like I said, a fan, and they’ll buy everything. That’s what’s happening, so it’s been kind of a cool effect. So for those of you guys who have done that so far, thank you.

Thanks for coming in, thanks for going on an immersion program and going through all the Marketing In Your Car’s. Thanks for, a lot of you guys signing up and hanging out in Inner Circles and stuff like that. Coming to events and using our stuff. It’s been a cool compounding effect. And I can always tell that my best, I don’t know what to call them, not customers, clients isn’t good either. Student? My best people, my peeps are Marketing In Your Car people. That’s why I keep doing it, and I again, I still don’t know how many people are listening and I don’t care. All I care about is the fact that you’re listening. That’s why I keep doing what I’m doing. So hope you guys enjoy that. I hope it gives you some hope and some faith, because maybe three years down the road, you’ll be getting tons of people joining your Inner Circles and your 25K programs, all sorts of things because of the work you did today, and the work you do tomorrow. Because it has a compounding affect thanks to the inner webs and the internet. These things stick and they last for a long, long time, and my guess is long after I have passed on from this earth and I’m no longer hear, hopefully people keep listening to these and get value from them. That would be my goal. So that’s it for today. I’m done, heading home. Gonna play with the kids, and I will talk to you guys all again soon.

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Now that we’re a legitimate company, this is the actual process.

On today’s episode Russell talks about how stuff used to get done so fast and he would make fun of big corporations that moved slow. He also discusses a few things that are going live today.

Here are a few fun things you’ll hear on this episode:

• Why Russell used to be able to get things live faster, and why that’s not possible anymore.
• How other software companies work, and why Clickfunnels has to work the same way.
• And find out what new things are going live today.

So listen below to hear how things have changed to make fixes slower, but why it’s better in the long run and see what’s new for Clickfunnels today.

---Transcript---

Good morning everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey guys and gals and everybody else who’s hanging out with us today. It’s a rainy day in Boise Idaho, but guess what today, we have stuff going live, so I am excited and pumped up.

I want to tell you a story about my life pre-Clickfunnels. Pre-Clickfunnels we would, even not just pre-Clickfunnels, even like, the first year of Clickfunnels, we would have an idea, we’d do it, and then it would go live and it was amazing. Stuff would just get done so so fast. I used to totally make fun of corporate companies, for example ClickBank, we’re really good friends with those guys, but we needed some tech stuff done and we’re like, “hey you need to do this.” And they’re like “Okay we’ll do that in Q 3 of 2092.” It would be like on their desk schedules so far out that nothing could get done. It was just so much it was ridiculous. We could never get anything done. I was like, I’m so grateful we can move fast and be nimble and things like that.

At least we used to be able to. We used to could. Now we struggle. So what happened is, as Clickfunnels started growing both from a members standpoint and also from a code standpoint, what would happen is, we would have an idea and be like, “hey let’s change this really quick.” So Todd or Dylan would go and edit something and push it live and we’re like “Sweet that feature is done, everyone is going to be happy and we’re so excited.” But we didn’t know that by doing this thing over here, it would go and affect something out way over here. It’s like the butterfly effect.

The butterfly flaps it’s wings in the San Francisco and it goes and causes a Tsunami across the ocean in Hong Kong or whatever. That’s what would happen. We’d fix something and something else huge over here would break. We’d fix that thing over here, then three other things over here….It was just this weird thing. And I’m not a code guy so I don’t know exactly how it all works, I just know that it was frustrating. Our users got frustrated. I’m sure you guys remember this in the early days of Clickfunnels. You guys are like, “ Hey we need this thing fixed.” So we’d fix it and then something else would break. You’re like, “This has always worked. Why has it stopped working?” and we’re like, “Because we fixed this, it caused this.” It was really frustrating.

Fast forward now a couple of months we found an amazing developer and now partner who came in and basically said, “Hey, this is the way that legitimate software companies are run.” And we’re like, “Cool we didn’t even know any of that.”  So build out so that basically around every… you know we spent the last 6, 8 months or so, and we’re actually hiring a team now to help increase this. But going back through all the code they’ve ever written and writing tests around this code, which is super supposedly really monotonous and boring. And it’s slowed our progression down dramatically because it’s no longer we can just keep doing new things and fixing bugs and moving stuff forward. Every line of code we write they write tests around it. And the way that works is there’s all these tests around all this code, this is my limited understanding, I’m not someone who really gets it, but supposedly that way when we do a new bug fix or add a feature or whatever, we add the feature and click a button and it goes and tests what does doing this line of code, how does that effect everything else in the system. It’ll go and it’ll run against all these tests. And we’re like, “Sweet, this line of code didn’t break anything else, push it live.” Or “Hey, if we do push this live these two things will break.” So we gotta go figure out how to do this so it doesn’t break those things.

So because of that, we’ve had to slow down our process to be able to get all these tests in place. and now when we roll any new code, same thing it’s slower because we got to put all these tests in place and we got to test it. But what it does long term, is it gives you guys, the users, the ability where every time we fix or add something cool it doesn’t break ten other things!

So this has been in place for the last 8 months or so. So on my side it’s frustrating because it’s like, I want things to get done so much faster, and it’s just a slower process now. But it’s how legitimate software companies do it so that when we decide to add new fonts, the entire editor doesn’t break or whatever. So it’s a good thing, it just slows things down.

So that’s been my frustration and I know that some users who are like, “We want things faster.”  We’re like, “We’re trying as hard as we can, but you don’t understand what we’ve built, it’s huge, it’s insane.” So the reason why I’m excited about today, is today we’ve got a bunch of amazing things going live, which I’m excited for. Things I’ve been begging for and waiting for. Especially things…..(sneezing), Whoa! Excuse me, there is a sneeze, proving once again that we don’t edit these podcasts. You’re getting it as live and as real as possible. Whoa that was a big one. I can barely see right now.

Anyway, so today I’m excited because a bunch of stuff I’ve been waiting for regarding the affiliate program and tracking ideas and things like that are going live. As well as hopefully the new sales letter, as well as the 21 Day Ignite Your Funnel program, and a bunch of other cool things we have in place. To hopefully get more people excited for Clickfunnels, get people to stick longer, reactive old members and then make our affiliate programs way more amazing. You can do tracking ID’s you can search by tracking ID’s. you can see commissions. Not only for Clickfunnels but we’re basically moving all of the Russell Brunson Dotcom Secrets brand products into Clickfunnels over the next 30 days. So if you promote my book, we’ll we push people to Clickfunnels you’ll be paid a commission. You promote The Perfect Webinar Script you get commission on Clickfunnels. If you promote anything, it’ll all be going back and be Clickfunnels. Anyway a lot of work has been going on behind the scenes to make this happen and now it’s pretty much happening, which is exciting.

So that’s what’s happening today. I’m excited. So hopefully you’ll see some new stuff from me and Clickfunnels. From everything happening for the next couple of days, actually couple of weeks. We have a bunch of big editor updates going live before the event and just even more amazingness happening. So that’s what’s happening, I’m at the office. I’m going to go in there and play. I’m excited to show you guys the new stuff that’s coming out. In future podcasts, I’ll explain some of what we’re doing with the 21 Day Ignite Your Funnel program to increase your retention and stick the desire of members as well as a bunch of other stuff. Anyway, fun things happening here at the labs, and I’ll be sharing with you guys here on the Marketing In Your Car podcast.

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There are two types of people in this world…

In today’s episode Russell talks about going to the NCAA Wrestling Tournament with his dad. He also talks about important lessons he learned from his dad.

Here are 3 cool things you can look forward to in this episode:

• Why you shouldn’t do box jumps at the end of leg day when you work out.
• Why you want to make sure you are the kind of person who finds solutions.
• And why being proud of your work is so important.

So listen below to hear two important lessons Russell learned from his dad and how they have helped him in his life.

---Transcript---

Good morning everybody. I hope you guys are doing amazing. My name is Russell Brunson and I want to welcome you to Marketing In Your Car. Alright guys, it’s a beautiful day, beautiful day. I’m excited. I got my haircut yesterday as some of you guys heard, which is nice. I wanted to add, I was thinking about as I was getting my haircut, and there was one other thing. I was telling you guys about my OCD with socks and stuff. I realized another reason why I hate socks. I’m going to talk about one more thing with my OCD-ness and then we’ll get back to business.

So you know when you have pants on, like Levis and shoes and socks, you have white socks underneath right. And you sit and when you’re standing your pants are the right length most of the time, but sometimes you sit and they come up and you can see your white socks. And it feels like your high watering. I hate that too. When you have sandals on and flip flops and you sit down and your pants are a little bit higher, nobody knows. You got white socks on, everybody knows. So another reason why I hate socks.

So now that we are over that, let’s get back to work. This morning was awesome. I woke up early and went out there and was doing squats and legs. Had a good leg day, and at the end of leg day I thought I’m going to do box jumps because that would be a great way to destroy my legs at the end of leg day. I learned a very valuable lesson that is important for all of you guys who do legs and that is, don’t do box jumps at the end of leg day. Because somewhere in the ten, you know I did three sets of ten box jumps, the higher ones, At was at three box jumps left and I slipped and smacked my shin in two spots on the box and I’m bleeding, and I got a goose bump the size of a golf ball on my leg. And then right above it is bleeding like crazy. So that was not fun. So another lesson to learn today.

Today I’ve actually got two important lessons that actually are useful, as opposed to the ones I gave you yesterday and today. I hope that you made it through yesterday and now you guys are prepared for some good stuff. I’m going to teach you guys two lessons that I learned from my dad that have been vital to everything in my life. I think that they are helpful for you and for your kids, and for your everybody who you work with and have a chance to serve. So I’ve been thinking about this a lot because my dad and I, next week are actually going to the NCAA wrestling tournament. So as you guys know I’m kind of obsessed with wrestling. With wrestling, we’re not on TV, we don’t get people to show up at our matches. IT’s kind of like a sport that gets very little love right. So the once a year when it’s a big deal and we’re actually on ESPN, maybe it’s ESPN 2 I don’t even know, but we’re actually on TV is the NCAA wrestling tournament. So a couple of years ago my wife and my dad surprised me. They booked me a trip out to the NCAA’s. I didn’t know, they basically said, here’s airplane tickets, you’re going somewhere. And I kind of knew, I’m like, well I know NCAA tournaments this weekend, everyone in the airport’s got cauliflower ear, kind of know what’s happening right. So I’m getting there and they were like, “When you land in Denver, open this package but don’t open it before.” So I land in Denver I open the package and there’s two tickets to the NCAA tournament, and it says meet your dad at terminal whatever, and it was just the coolest gift, I had no idea he was coming. And I went over to that terminal, and my dad was there and we went to the NCA together and had a great time. That was probably 5 or 6 years ago.

I’ve gone back once or twice since them. Deagan Smith, my man, invited me a couple of times. We, I think two NCAA’s ago, he got me front row tickets. So I flew in, got front row tickets to the finals, we watched the finals together, and I flew out, which was so cool. This year Deagan was like, “Hey you going?” and I was like, “I don’t think I’m going to go this year. I just have so much stuff happening for the live event. You know, if my dad went with me, it’d be worth it.” So I texted my dad, “Hey dad, if I get tickets to the NCAA, you in?” and he texted back “Yes.” I was like, “Cool.” That was before church a couple of weeks ago. So after church I called him like, “Hey I just wanted to make sure you’re in.” and he was like, “We better be going, I’ve been telling everybody that I’m going to the NCAA tournament.” So I’m like, “Sweet man.” So we bought tickets. It’s in Madison Square Garden this year in New York. So we got a place downtown where we’re going to be staying. We got 12th row seats, we were trying to get front row seats, but they were gone. So we got 12th row seats, which is pretty sweet. It’s going to be fun, so I’m excited and looking forward to that.

So I’ve just been thinking about my dad a lot and actually called him on, what was it, my birthday, Tuesday was my birthday. He called me on my birthday and we talked for an hour and it was super fun. So I started thinking about him and just cool stuff I learned from him. There’s two lessons that I think were really important that I wanted to share with you guys.

Lesson number one, my dad used to always tell me when we’d have our little dad conversations, you know when we’re driving or whatever. I don’t even know how it came up, but I remember him saying this multiple times and it having a really big impact on me. I remember just always hearing this thought in my head, but he used to tell me, he said “there’s two kinds of people in this world Russell. There are people who are really good at finding problems, that’s the majority of the world. The second kind of person are people that are really good at finding answers. You wanna make sure that you’re the type of person that finds answers.” And I remember hearing that and I thought it was cool, but it didn’t make sense to me then. Then I fast forward and I start this business and I start doing things and I realize that’s how the majority of the world is. They’re finding problems all the time right. They come to you here’s a problem, here’s another problem, here’s a problem and they’re just all about finding problems. It’s about as hard to find a problem as it is to find a solution.

As I started this business and I realized that people always have these problems I thought, I went back to my dad’s lesson and I l thought, You know what, there’s a lot of problems out there and I don’t want to be the dude who always finds problems. I’m going to be the guy that finds solutions. Man that’s served me my whole life. It’s served me so much in my business. You look at why we create products, we’re creating answers to people’s problems. So problems are everywhere. We just gotta figure out how to solve those problems and people will give you insane amounts of money for that. I look at my coaching program, I look at our software, I look at all the stuff we do, it’s all, we’re the second person. We’re the people that are finding solutions or finding answers.  That little nugget that he gave me probably when I was ten or eleven years old and I repeated it a few times throughout my childhood, has meant the world to me.

So that’s the first one, I’ll repeat that. There are two types of people, people who find problems and people who find solutions. Make sure you’re the type of person who finds solutions. So that was number one, which is so cool on so many different levels. So there you go.

Number two, this is a lesson that was a lot more subtle, and I guess it was a lesson at first I thought was more of a guilt trip, but man it worked. My parents were really good at giving us chores and making sure that we worked and were producers inside of our family. It wasn’t like we didn’t have work to do, which I’m grateful for, I hated it at the time, but love it now. So one Saturday, as they’re giving out the chores to everyone, for the Saturday day, my chore was to go and clean his car. So I went and I washed the outside of it, and I washed the inside of it. I’m spraying the windows, doing all that kind of stuff, and then I came in to my dad and said, “Okay dad I’m done. Do you want to come look at it?” and he looked at me and said, I can’t remember exactly, but basically he said, cause I asked him, “You want to come look at it and make sure it’s good and I can be done?” and he said, “Are you proud of it?” and I go, “Am I proud of it?” He said, “If you’re proud of it, then you’re done.” And I remember thinking, huh, am I proud of this? I was thinking in my head, I know that I cut corners, I was trying to get done so I could go goof off. He’s like, if you’re proud of it, you’re done. I remember thinking, I’m like,  “let me go check again dad. I’m going to go back and check.” So I went back again and I started looking around and I realized that I wasn’t that proud of it. I had just gone halfway and did a couple of things, so I went back in the car and I did it right. I did it in a spot where I was proud of it. I came back and I said, “Dad I’m done. Do you want to come look?” He said, “Are you proud of it?” I said, “I am.” And he said, “Okay then you’re done.” He didn’t even have to look at it, he knew if I was proud of it that I had done it. And I think that, again another lesson that served me my whole life. I look at what I do in wrestling, in business, in parenting, in all the different things that comes back to me. “Are you proud of it. Did you do a good enough job that you are proud of it, and if you did then you’re done. If not, then go back and do it til you’re proud of it.”

Anyway, just kind of a little thing that has meant the world to me. There you go, there’s two amazing lessons from my dad. He’s just an amazing guy, amazing entrepreneur, amazing father, amazing friend. Someone I look up to. I’m excited next week to spend some time with him, it’s going to be amazing. Hopefully those lessons that have meant so much to me have meant a lot to you as well. It’s something you guys can take from this podcast. Alright guys that’s it for today, I’m at the office. Got an amazing day today, and I’m excited. So I appreciate you all, thanks for listening. If you’ve enjoyed this, please share with your friends, your families, anyone you think would benefit from it. Post it on Facebook, Tweet it out. Instagram it. I don’t even know if you can Instagram it. I’m becoming an Instragramer, I don’t even know how that works. Anyway, if you’ve enjoyed this then it’s your obligation and duty to share it. I’d appreciate that.  And that’s it you guys, thanks so much for everything, have an amazing day and I’ll talk to you all soon.

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How to get rid of friction that keeps you from performing at your highest level.

On today’s episode Russell is on his way to get a haircut and jokes about his unusual hair issues he’s had in his life. He also discusses how being comfortable can have a positive effect on every aspect of your life and being uncomfortable can keep you from doing what you want to do.

Here are 3 cool things in today’s episode:

• Why doing his hair in middle school gave him anxiety.
• How shaving his head in 10th grade helped Russell gain confidence.
• And how something so small (like thick hair) can have such a huge impact, and slow us down and hurt us.

So listen below to hear about Russell’s childhood hair drama and why it still effects him today, but in a positive way.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Alright, everybody today you’re going on a different trip with me. We’re not going home from the office, we’re not even going to the office. We are heading to get my haircut. Yes, my head is starting to swell. I’ve got really thick, I’ve got a fat head just to start out with, and then I’ve got really thick hair on top of that, and it just keeps getting thicker and thicker, so as my hair keeps growing, the size of my head actually looks bigger to the point where it gets hard, and I’ve got a thick neck from wrestling, but it gets hard to hold my head up. I’m just kidding.

I remember, you guys have all seen So I Married an Axe Murderer, one of my favorite movies ever. There’s the kid with the huge afro, he keeps watching TV and he keeps sitting in front of them. Mike Meyers playing his dad in front of the TV is yelling at his head. He’s like, “It’s like an orange on a toothpick.” I always thought that was funny, and I feel like that today. My head is like an orange on a toothpick, so I’m going to go get it chopped down to normal size, which would be super cool. Then I’ll be able to function better.

It’s interesting, I’m going to tell you guys all my personal drama as a kid growing up, when I was a kid growing up….everyone in my family has really thick hair, actually my brother, Scott who edits these audios so he’ll probably hear this, he’s got the thickest hair of my family. Just insane, I remember we used to drive down the street and he’d stick his head out the window, and be going crazy. He’s like, “Check out my hair guys.” And he’d pull back in and be like, thunk, and he’d just sit there, like this big shell. So yes, his is the thickest. Mine’s right behind it, just thick hair. So growing up I was embarrassed because I didn’t know how to comb my hair, I never combed it. It was always just this helmet on my head. Even my parents didn’t know how to style it. So I was subconscious about it my whole life, In junior high, my first couple of days of junior high someone was like, “How come you don’t comb your hair?” And then I’m just like, as a junior high kid, I’m just devastated and scared and all these things wrapped into one. So I start combing my hair, but it’s not like me getting a comb and combing it. It was trauma. I’d have to wake up two hours earlier, I’d go in there and put gel in my hair, but my hair is so thick you can’t part it, so with a mountain full of gel, put all these gel in it, and I’d part my hair, and it always looked horrible. I had to make a cool wave in the front, and I’d blow dry it until it would get hard as a rock, because of all the gel in it, it would harden and crunch. I’d get the big old girl brush, and I’d break it out and it would just stay with the part. But I always hated it, and it looked so horrible, but I’d go to school after two hours every day of trying to do my hair so it looked normal. And I was just like….if someone would bump me my whole, my turkey tail in the back would pop up, boom. And it would just be horrible right. It was so socially, I would have extreme anxiety every day that someone might bump me and my hair would pop out of place and I looked like an idiot. That’s what I did because some punk kid told me I needed to comb my hair.

So that’s my childhood drama.  I know, I lived a horrible life, that was the worst of it all. But it was tough for me. So there’s a reason why I’m telling you guys this. Fast forward now to 9th grade, no 10th grade, I’m wrestling, which just makes your hair get even bigger, right. It’s horrible, it’s just huge. So I go to wrestling practice and come out and it’s just like my head’s twice the size of the rest of my body. It’s horrible, so everyone’s kind of making fun of me all the time. So finally that summer I shaved my head. Shaved it off. The next morning I woke up and didn’t have to comb it, didn’t have to do anything. I remember as it started to grow back, I kept shaving it off, shaving it off. Then one day I realized I had more self confidence having a shaved head. I had more excitement, more happiness, more everything. So I shaved my head every week, or every other week, for probably 10 or 15 years. I feel like, kind of like in the bible, you know the story of Sampson and he’s got hair and if you cut it he becomes weak. I felt the opposite. As soon as I cut my hair I became this strong person again. So I cut my hair for forever, and it gave me the confidence I needed to be able to become a wrestler, all the other things in my life. And my hair was this limiting factor and it’s funny because I think 5 or 6 years ago, maybe a little longer, my wife’s like, “You should grow your hair out, I think it’d look good.” So I did, and when I did it was weird, when I grew it out I became super self conscious about my hair, about everything. I was like this is not good, this is ruining me. So finally I figured out a way to do it where it’s easy, it looks alright, doesn’t look great, but it’s like whatever, I look fine. And now I’m okay with it.

But it took me a couple of months to get to that point where I was okay with it. I was literally hiding because I was so embarrassed of my hair. And another problem is, my head is so fat, I can’t wear normal hats. I always tell people that and they’re like, “Yeah, whatever try this hat on.” I put the hat on and they’re like, ‘Whoa, your head is really fat.”I’m like, “I know. That’s what I’m telling you. I can’t wear a normal hat. I’m not a normal person. My head is just thick.” There you go. There’s my drama.

The reason why I’m sharing with you guys, is because as stupid as little things like that are, they have a huge impact. I can’t even tell you how hard it was to function in school because of my stupid hair. Even when I started growing it, I was embarrassed to go to the office, and to do videos and all these kind of things that were brought up because of that. Why did I tell you guys that? I don’t really know other than, when I feel comfortable I can do more stuff with myself. It can be a lot of things. It could be your looks, it could be you weight, it could be your clothes. Whatever those things are. You know, I know that…..I don’t want to sound like a jerk, so I’m trying to phrase this carefully.

When I buy clothes that I like, that I fit well and I feel comfortable, I do better. I’m not a suit and tie guy. I can’t stand a suit, I can’t stand a tie, I can’t suit jackets, I can’t stand all those kind of things. I can’t even stand shoes and socks, like I wear bare feet all winter long, because I feel more comfortable. I think a lot of times we try to put on a suit or uniform or something to impress other people right. And there’s a place and a time for that. I go to church, I dress up, I dress nice. If I was to go get a job interview, I’d dress nice. There’s time’s to dress nice. But there’s times that are functional times, when you’re trying to get things done, and accomplish things and move things forward. And you’re trying to be an entrepreneur and your trying to run  all these  kind of things. I really think that these little barriers that are in our way can actually slow us down and hurt us. It’s kind of interesting. I remember, if you listen to my podcasts for a while, you know my stories. But back when we had our big office with 100 employees, the guy that ran the sales floor, he liked dressing up, so he made guys dress up nice every single day, and on Friday they’d have a casual day. I was like, that’s kind of cool, but I wanted to flip it, so I’d have casual day everyday and on Friday everyone would dress up. And I remember for probably 2 or 3 months, I’d wear a shirt and a tie and everything, and everyone did. We looked good, but I remember hating it. I hated it so bad. I was so miserable and I remember one day, I’m trying to put this stupid tie on, I’m tying it and I’m like, I hate this. Why am I doing this. I created this business, I shouldn’t have to do this if I don’t want to. I don’t think anyone else is enjoying it. Let’s just not do it. Let’s all just be comfortable. If we’re comfortable we can all just do our thing and get stuff done. So I’m a big believer in that.

So I would say, sit back and next time at your desk, or wherever you do your work, sit there for a second and just notice what it’s  like. What parts are comfortable. Are your shoes really comfortable? They are cool, but take them off and put on sandals like I do. If you are wearing slacks and you’re like, these are….. or jeans or whatever. My kids hate jeans, I love jeans. I would sleep in them if my wife didn’t think that was weird. But my kids hate jeans, so why make them wear jeans if they want to wear basketball shorts every day, even in the winter. It’s comfortable, if they’re comfortable they’re going to perform at a higher level.

The thing about that. I think about for me for weight a lot of times. Day’s when I eat healthy and I do good, I feel better. But some days I don’t and I see my stomach or my double chin or whatever those things are and I’m like, those things make me self conscious and they keep me from producing. Even on the small subconscious level. I might not want to get on the phone with someone, or talk to someone, or do a webinar or go to a seminar or whatever, because I don’t feel comfortable. And again, it could be any feature. Your hair, I’m really like, the last three days I haven’t done a Periscope. Guess why. Guess why this is a Marketing In Your Car and not a Periscope. Because my head looks like an orange on a toothpick, it looks horrible to me. So because of that, I’m not producing at my highest level. It’s these stupid little things that don’t matter at all, except they matter so much because it keeps you from doing what you want to do.

I guess my message for today, and maybe it’s like the dumbest message of my entire, however many episodes we’ve done, but I think it’s important to be comfortable. You can’t produce if you’re not in a comfortable spot. I’m talking about weight, I’m talking about how you look, I’m talking about how you feel. I’m talking about the clothes you wear, the chair you’re in, your surroundings. All those kinds of things have huge, a little tiny impact, but they compound and they become really, really huge. And when you have all those things together, it can keep you back from doing what you need to do. We’re entrepreneurs. We’re on a mission, we have something we’re trying to do and trying to accomplish. And people’s lives we’re trying to change. So all those little things are friction points, they keep you from moving forward. So I think a big thing is next time you guys are sitting there working, is to stop and become aware. How am I feeling? Do I feel awkward, do I feel weird, do I feel good? How do you actually feel and then try to figure out how to break off those friction points.

For me it was as simple, I stopped wearing socks. It was just like, this is the dumbest thing, but when I wear socks, they compress on your feet, so you take your socks off, and there’s that sock line. I hate it cause you go to someone’s house, and you take your shoes off and maybe your socks stink, and you’re like, “Oh crap. Let me take my socks off.” And you do and you get that sock compression. All these issues that seem so dumb that happen in a split of a millisecond in your head, but all those things keep you from producing and performing at your highest level. When I flipped it off and got flip flops, and I don’t have that issue anymore. It just magically disappears. Again, it’s so dumb. Some of you guys are rolling your eyes. Are you serious Russell? You have OCD like I never even knew.

But it’s not about that. It’s about getting rid of any resistance to me performing at my highest level. So become aware of those things. It’s interesting, I was, this is a long time ago, I was listening to a Matt Fury course about productivity and about, I can’t remember exactly what it was, but he was talking about how changing your environment, your atmosphere, how much it changes things. For example, next time you go in your office, just move something. Move your desk or move your monitor, move something and notice how it feels. It feels different right? There’s a whole study about Fung Shei, and I don’t know anything about it, but I know it has to do with that same kind of concept. It’s just like, if you start becoming aware of it, how are these little things all effecting me, and if you start tweaking them and changing them and moving them around, then it can have a really big impact long term. So there you go.

There’s the message from the OCD Russell. I’m just excited because in 7 minutes from now, my hair will be chopped back down to size and I will be able to get back to work on things that are important. Move our mission and our message forward. So there you go guys. That’s where I’m at today. I’m now officially at the hair cutting place. I almost just t-boned this lady, that would have been bad. So that’s it for today guys. I appreciate you all. Thanks for listening, thanks for hanging out, thanks for using Clickfunnels, thanks from the Funnel hacking event. And if you’re not doing one of those things, come on now. IT’s about time, it’s about time to jump on the band wagon. Clickfunnels is the best. Funnel Hacking Live is going to be amazing. A whole bunch of good stuff’s happening. So drink the kool-aid, jump on in you guys. We’re having a good time here. We’d love to have you join us as well. So that’s it for today. Appreciate you guys. Have an amazing day and we’ll talk to you all again soon.

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Despite the fact that my family has been gone, here’s how I’m really feeling…

In today’s episode Russell talks about how his family has left town and why it’s not good for man to be alone. He discusses why you need someone around to celebrate your success with.

Here are 3 cool things you’ll hear in this episode:

• Russell dives into a freezing cold pool and why having no one around to witness it, was a little sad.
• How the same concept of having someone around to celebrate victories in business is also important.
• Why Russell loves Friday Marketing meetings.

So listen below to hear why Russell realized it is not good for man to be alone and why having someone around to celebrate with can make you more successful.

---Transcript---

Hey everyone, this is Russell Brunson, welcome to Marketing in Your Car. Alright, my friends. I’m just leaving Fred Meyer right now, with a bag of grocery store sushi at 9:15 at night. While I was in the grocery store a thought came to my head and this is the message for today.

The thought was, it’s not good for man to be alone. It is true. Man, I’m almost getting in a wreck in the parking lot. So this is what I mean by that. Oh crap. Sorry,  late night parking lots is like bumper cars almost out here. So this week I was really excited because4 my wife and kids were leaving as you know. I was like, “sweet I can finally get some stuff done, this is going to be amazing. I cannot wait to catch up and get some stuff done.” So they left yesterday as you know, I was at the office til 4am, when you guys got my message about getting choked out. I have no idea if that was even coherent at all. Today, I passed out, had an alarm, my alarm went off at 5 minutes to 8, jumped up had a call at 8 o’clock, then went and passed back out again. Actually drank some ketone, then passed back out again. Woke up at about 1 o’clock today, got to editing my book. Spent the next 5 or 6 hours editing the book. Then I was so excited because I got all this stuff done, it’s looking amazing, I’m proud of it and everything that I wanted to celebrate, and I got up and I looked around and nobody was there to celebrate with me. I was like, crap, what good is doing something awesome if there’s no one to celebrate with. So I voxed my wife and told and she voxed me back and forth, that was fun. Then I voxed my friends, then I voxed everyone who might even care a little bit. I’m celebrating with them because I’m so excited something cool happened.

And that was good, at least there were some people that would give me some feedback. Then I was like, “I need to get out of here for a little bit.” So I went in the backyard, went in the weight room and just threw some weights around, had a good time out there. Then our pool, we opened our pool, even though it’s way to cold to open the pool, we thought, you know what, why not? Let’s just do it. So we opened up the pool and the heater is trying to warm it, but I don’t know if it’s warm or not. So I looked and it said 76, I’m like, “Dude that’s amazing.” And I opened the top and I put my foot in the shallow end, and I’m like, “it’s warm water, I’m going swimming right now.” So I opened the pool, go to the diving board, dive off, and I found out that like the top two feet of the water is 76 degrees, and everything below that is freezing, freezing, freezing cold. I jumped into this nice warm, hot pool, and then it turns into sheer freezing-ness, stabbing my whole body. Which is probably good from a bio-hacking stand point, I’m guessing. I don’t know.

But I immediately jump out of the pool. As I’m jumping out I come back through this warmth. I’m like, I don’t know what to do, it’s cold, its warm. It’s really confusing, right. I get out and I’m laughing and all this stuff, looking around and there’s nobody there. And I’m like, dangit. So I voxed my wife, “Hey, I just jumped in the pool.” I’m telling people, I’m making podcasts. I’m trying to get other people engaged. It’s just thing after thing, after thing. I realized that as excited as I was to have my own alone and get stuff done and be home alone and be able to have time to work and focus, all those kinds of things. I’m so so so grateful that it’s just for a finite amount of time. I was sitting in the pool like, I wish my kids were here. As I was celebrating my book, I wish my wife was there. As I get every step along the way and the thing going through my head is it’s not good for man to be alone. We need people around us to celebrate. Otherwise, what’s the point of anything we’re doing?

If you can’t, I mean, It’s not much fun. So I was thinking about that, it’s true in life, but it’s also true in business. I was solo entrepreneur for a long, long time, I think when I started surrounding myself with other people on my team, my employees and my friends and all these kinds of things. And my partners and all that kind of stuff, that’s when business became more fun for me. It wasn’t just me celebrating, “Look at this amazing stuff that I did.” It was “Look at this amazing that we did, that we accomplished.” It just changed it. So for you what I’m thinking is, I know we got a lot of solo entrepreneurs on here, but you’ve got to find someone to celebrate with. It can be a spouse, it can be a friend, can be a family member, can be an employee, can be a partner, can be a something. But if you don’t have that around, I’m guessing that that might be why you are struggling a little bit. Because today, it’s 9:20 at night, I haven’t had dinner yet. I just barely showered.

People around you is a good thing and it moves you forward and keeps you doing amazing stuff. That was my message for today. So anyway, it’s not good for man to be alone and I’m excited my wife and my amazing kids will be back tomorrow, and I cannot wait. I miss them and it’s going to be a lot of fun. Then next week, I’ll be back on with the team and we’ll be able to celebrate all of our victories and our wins together and it’ll be amazing. So that’s what we got. In fact, one thing we started doing is Friday’s we do Marketing meetings. We have different divisions right. We have programming, our support teams, all these different things, and I kind of focus on the marketing side. So Friday at the end of the day we have a marketing meeting, we kind of, “Here’s all the cool stuff that happened this week, and here’s what I’m doing next week.” So we all have a focused motivation and a focused effort for that coming week we’re running towards. And it always gives us a chance to talk about it Friday so that all weekend long your thinking about how to make that better and cooler and all that kind of stuff. Anyway, that’s one of my favorite parts of Friday. We all get together and brag about our wins, celebrate a little bit. It keeps us all going for another week.

Find someone to celebrate with. If you don’t have it, let me know. I can celebrate with you. Message me on Facebook and I will celebrate with you. But we need to be celebrating because otherwise what’s the point? Seriously. Alright, I’m home and back in the garage. I’m going back in. I’ve got another 10 chapters of my book or so to plow through tonight before my kids get back home. Then I’ll get back to normal. I gotta teach at church tomorrow, so I got to plan a lesson tonight still as well. But I just drank some caffeine ketones so I may be up for….till church tomorrow, who knows. We will see. Alright guys, have an amazing day. I’m out of here, I’m going to have my grocery store sushi, my ketones, I figures carb and a ketone, just negates itself and makes me feel good, we’ll find out soon. Thanks everybody, have a nice night and we’ll talk to you soon.

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Late night ramblings about business and Jiu Jitsu.

On this special late night episode Russell talks about what he got done during his late night and what’s coming up. He also talks about what it feels like to be choked out.

Here are a few cool things you will hear in this episode:

• How Russell learned about Jiu Jitsu from a friend and why it isn’t the same as wrestling.
• How Youtube played a role in teaching Russell how to do Jiu Jitsu.
• And why Russell had to tap out during his first Jiu Jitsu match.

So listen below to hear about Russell’s experiences with Jiu Jitsu and how it taught him that he’s not invincible, and people out there know stuff that he doesn’t know.

---Transcript---

Well, well, well, this is Russell Brunson, and we haven’t done this in a while. Welcome to a very, very late night Marketing In Your Car. Alright everybody, how are you doing tonight? It’s probably not tonight for you right now, but for me it is 4:20am, and I’m just leaving the office. It’s raining and cold out here. Dang. Anyway, I’ve had a great night; I’ve gotten so much stuff done. This doesn’t happen very often and it’s not something I want to happen very often, but every once in a while, it’s kind of nice. My kids had school off on Friday, but I had a coaching call on today so I couldn’t go and play with them, and my wife wanted to go down to her family’s house a couple of hours south from here, so she packed up the kids this morning, and she went down there. And she’s going to be down there today and tomorrow, and then she’ll get back on Sunday. So Friday, Saturday, and Sunday. So Friday was today and I worked a normal day, and then she booked a massage for me. What a great wife, she knows my birthday is coming up and she knows I love massages. So basically they were gone, I got done working the day, I went and got massaged and the lady who gave me the massage was amazing. One of the best massages I’ve ever had ever, and I’m a pretty picky, high maintenance massage dude, so that says a lot. And then I got done and then I slammed a big old thing of Ignite, which is one of our supplements that makes it so that you don’t have to sleep.

Oh man, I’m seeing Jack In The Box and I’m craving Jack In The Box. I can’t believe they are open at 4 in the morning. Do I go or do I not go? The voices in my head want jack in the box. Anyway, I passed it, I didn’t do it. There we got, we’re going home. So anyway, oh yeah, so I drank my Ignite, got back in the office and boom, put in another 8 hour shift. That’s awesome. So that was cool so I was working on finishing the new Clickfunnels sales letter, which is I’m so proud of. It’s amazing, I think, I think, I think. So I’m excited for that, it’s going to be going live next week. And then worked on the Clickfunnels affiliate program, redesigning all the pages, the affiliate platform the whole thing there. Then I worked on the Funnel Script affiliate program because everyone’s been begging us. And then got a whole bunch of pre-stuff done for copywriters, got 20 banner ads designed, a whole bunch of really, really exciting, amazing things.

So yesterday, I think I told you guys, I had the laziest day where I did nothing, today I’ve already worked two 8 hour shifts and both days crushed it so that was nice. 4:23 right now, heading home, going to pass out. I have a call with Jim, my partner in Funnel Script, Jim Edwards, at 8am, so we’re at like 3 and ½ hours from now. Gonna pass out for a couple of hours, wake up talk to him, pass out again, and wake up. And then tomorrow, I’ve got a really exciting project, well I’ve got to finish a couple of things first. The Funnel University affiliate platform, and what else is happening? Funnel University affiliate platform, oh, and then a couple of front end offers for Clickfunnels, gotta get those all keyed up and working better again. Getting ready for affiliates. We’re trying to, I think I told you guys before, but we’re trying to get a whole bunch of ways affiliates can promote Clickfunnels, that aren’t Russell doing a live webinar. So that’s what’s happening.

Anyway, so that’s kind of what we’re working on, and then tomorrow, some of you guys know Expert Secrets first draft has been done, it’s been done about a month, and I’ve been slacking because there’s so many things happening, and I have not had a chance to go through it. But tomorrow I’m going to try to go through the whole thing for a couple of reasons, one of the big one’s is, I was trying to get the book done before the live event, but it’s physically impossible now, but at the live event I’m going to be teaching most of the core concepts that are in the book. I’m going to be showing the 7 different expert funnels, the progression between them and how it all works. So by getting the book done, it’ll also, in return help me get all my slides done, because I got to get all the sketches and all the doodles done, just like the Dotcom Secrets book to match all the chapters. So I’ll get all those done which will be the majority of my slides. Then I just got to get tons of examples and case studies for my presentation. So It’s going to get me propelling forward, which will be really, really good.

Anyway, that’s what’s happening over here. I don’t know about you guys, but I love it when I can just work hard like that. It’s so fun. I was going to try to go all the way until my call at 8am, but then about 4 o’clock, things started getting a little hazy, a little blurry. I was like, okay, it’s time to tap out. It’s  kind of like, for those of you guys who have ever done Jiu Jitsu, and you get choked out. I remember the very first Jiu Jitsu tournament I’d ever been to, I didn’t even know what Jiu Jitsu was. I was literally flying home from a speaking gig in Las Vegas, and on the plane was one of my wrestling buddies from Boise  State, and I  was like, “Hey man, what’s going on.” It was Southwest, so we got to sit by each other, so we’re sitting by each other. We’re flying and I’m like, “so what are you up to?” and he’s like, “I live in Vegas now, I do Jiu Jitsu and I fight,” I don’t remember if it was UFC, he was one of my JV wrestlers at Boise state, he wrestled behind me. I was like, “Really? That sounds crazy, I can’t believe you do fights and stuff, a lot of it’s just Jiu Jitsu.” And I’d heard the word Jiu Jitsu, but I didn’t know what it was, I assumed it meant kicking and boxing and stuff and I was like, “I could never do it man, I can’t take a punch to the face, I’m kind of a girl.” And he’s like, “No man, Jiu Jitsu is like wrestling for old fat guys.” I’m like, “What?” and he’s like, “Yeah, it’s really laid back and slow. It’s really, really easy to do, doesn’t take a lot of energy.” And I was like, “Are you kidding me, I’m in.” I got home and one of my friends I knew who did Jiu Jitsu, I’m like, “Hey, I want to Jiu Jitsu, because I heard it’s like wrestling for old, fat guys.” And he was like, “Oh, well there’s actually a tournament this weekend, you should come to it.” I was like, “alright, I’ll go wrestle a bunch o fold, fat guys. I have no idea what Jiu Jitsu even is. So the night before the tournament, I went to one practice, where I learned that Jiu Jitsu is not wrestling, it’s similar, but it’s definitely not wrestling. And that was my experience before I did my first Jiu Jitsu tournament, was like one 2 hour practice.

And the guy that was coaching me, during that practice had learned Jiu Jitsu from watching Youtube, he’d never actually practiced it or done it either. Looking back, it was a really bad idea, but I had no idea. I don’t know if this is actually really funny, or if I’m just so tired, I’m delirious. So my Jiu Jitsu coach/youtube expert teaches me some Jiu Jitsu that he learned, we go the next day to the thing and they’re like, “you need a gi.”, and I’m like, “I don’t even know what a gi is.”, and they’re like, “It’s those white things that look like pajamas.” I’m like, “Oh cool.” So I didn’t have a gi so I went and I found some dude, I’m like, “Hey can I borrow your gi.” And he’s like, “Sure.” So he gives me this gi and I put it on. I can’t figure out how to tie the belt, which becomes a big nuisance later, when they won’t raise your hand until your belts been tied, which I didn’t realize at the time, another long story. So I go out there, all I know is its like wrestling, but I got to try to choke the dude afterwards. So I go in there, I double leg this guy, pick him up, boom slam him down. Then I pick him up again, and boom, and I’m just thrashing him. I also learned a knee on belly, so if I put my knee on their belly, I get three points. So I’m doing knee on belly, let him go, pick him up slam him down, over and over. So I’m destroying this dude, I think it’s 9 or 10 points to nothing. And then all the sudden he grabs my gi and folds it across my neck and everything starts going blurry. In wrestling when you get pinned it’s frustrating, but the ref looks at your shoulder blades and says, “Oh you’re pinned.” and he slaps the mat. And you’re like, “No way, you screwed me.” Or whatever, you get all mad. And that’s kind of what we do in wrestling. In Jiu Jitsu, there’s no ref that slaps the mat, the ref sits there and looks at you and watches as your face turns purple and your eyes starts bulging, and the ref thinking, “You moron, it’s time to tap or you’re going to die.” Now for me, I’d never experienced being choked out before, so I didn’t know what it was like. All I knew is that all the sudden the lights start going dim, everything is getting confusing, and I’m getting….everything is kind of blurring out, and it’s just like….it’s not pleasurable. I’m like, you know what, I can fight this. And I remember thinking that and then things started getting blurrier and darker, and I was like, I don’t know if I can fight this. And then It got to the point where in my head I’m like, I would rather die than tap out. And then about one second later, I thought I’m about to die, so I tapped out.

I just remember that was a horrible, horrible experience. I would much rather have a referee pin me, than me tap out, because it’s basically when you tap out, it’s you saying, “I’m a wuss, this dude’s tougher than me, I give up.” And it’s literally the worst feeling on planet earth. So that was my first match. So afterwards, my youtube Jiu Jitsu buddy is like, “Hey when they grab your collar, you gotta do this thing.” So I try to learn this thing, go to the next match and I think I beat the next two or three guys, and I end up taking third and I got a big old medal. Then they had no gi and so I call me wife, I’m like, “Hey, I won a couple of matches.” And at this point I think I’m invincible right, because I learned how to not get choked in the gi.

So round 2 now, is no gi. I call my wife, “You should come check it out. I’m really good at Jiu Jitsu, it turns out.” So she comes and watches me, first match I wrestle this guy. Same thing, I go out there, beating him, doing really good. Then I pick him up, double leg and I slam him down in the ground. In wrestling, we take someone and we cover their body with your head and neck and everything. In Jiu Jitsu you don’t, that’s how you set up a triangle lock. So I do this amazing take down and it ends up with me and no oxygen to my brain, tapping out once again. I tried to fight it as long as I could because once again my pride is saying I’d rather die than getting tapped out, until you realize you will die unless you tap out. It was pretty awesome. So I tap out then, and then the second match same thing. Beating the guy, beating the guys, Boom double leg him, sets up a triangle, locks me out and I tap out. So that was my very first Jiu Jitsu experience.

Prior to that point in my life, I assumed that I could hang with most people, from my wrestling background and career. And at that po9int I realized there are people that know things that I don’t know and they can kill me. So that’s when I started to learn Jiu Jitsu and spent the next couple of years learning that. Anyway, that is my Jiu Jitsu story. I don’t even know why I told you that. Oh, I remember why, because I felt like I lost oxygen to my brain when I working tonight. Just like I did in Jiu Jitsu. That’s how all these stories come together. Anyway guys, I’m home. I’m tired, I’m going to go to bed. I hope you guys have an amazing day. Work hard, have some fun, remember this is a game. It’s not that important when all is said and done, it’s just a lot of fun. But what really matters is your family. So I’m excited for my family to get back here in a day or so. Next week’s my birthday, so I’m taking a day off to just play with them. It’s going to be awesome; I’m really excited for it. Alright guys, peace out, have a nice night and we’ll talk to you soon.

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Dang that rainbow is cool.

On this episode Russell talks about how he didn’t want to get out of bed, and wasn’t excited to work for the first time in a long time.He also talks about how the average person doesn’t get work done at work.

Here are 3 interesting things on today’s episode:

• Russell talks about why today he wasn’t productive and why everyone should be allowed to have one non-productive day a year.
• Why you should think about how many hours a day you are actually working.
• And how working hard while you are at work actually gives you more time with your family.

So listen below to hear about Russell’s non-productive day and why it’s okay every once in a while.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car.

Hey everyone so I am actually driving home today instead of to work and I’m stuck in traffic and I thought, you know it’s been a couple days let’s hang out.

Today was an interesting day, and I think it’s probably how…..I don’t know, I feel like I had a glimpse today of how probably the real world works, I think. I don’t know though. I’m going to describe it and then let me know if that’s how the real world works. I hope it’s not, if it is, it kind of sucks. I kind of had a glimpse today, so I hope it’s not.

So usually I wake up and I’m just like super fired up and excited and all sorts of stuff. I just…anyway, the last couple of weeks have been kind of crazy.  A lot of stuff happening, in the next 3 weeks, 4 weeks for our live event. Which if you haven’t got your tickets yet, go to funnelhacking.com. Play and pitch play and pitch. Same thing, just a lot of pressure, it’s just been kind of tough. I’m usually fine, I can balance it. I get in this state, I go, I move, I work and its fun. Just had some kind of annoying things happen on my side, just things that I don’t know. I’m kind of just disappointed by or whatever.

So this morning I woke up, and I didn’t want to get out of bed. I don’t normally feel that, but I assume that’s how a lot of people feel. You always hear, “I hate Mondays.” Or whatever and I’m assuming that’s how it is. But I did, I got out of bed, got ready, helped the kids get ready, everything. And then fed them breakfast and said prayers, got them out of the door. And then I walked back in the house, normally I go and jump in the shower, get ready and head out. So I start walking back to my room, and I walked and I saw my bed and I walked past and I stopped and then I went over and I got in bed. I was like, “Screw it. I’m just going back to bed.” And I went back to bed and I laid there for probably like….and I couldn’t sleep. I wasn’t tired; I just didn’t want to do today. So I just laid there in bed for almost an hour. And then my wife came in that was really good. It was awesome. We just hung out and talked and made me feel better. And I had some big things happening today that I needed to be at the office for.

So we had a big Blab hang out, and we ended up having 3,000 people on it. We interviewed Garret White and Liz Benny and Ryan Stewman and it was really, really cool. But then typically when i get to the office, and it’s like go time, boom and I just go go go. And I remember one time reading something and it didn’t make sense to me at the time, but I think I kind of get it now. I think it was actually a TED talk from Jason Freid, the dude that owns 57 Signals and Base Camp. He was talking about the concept of Remote. He wrote a book called Remote as well, which is an awesome book by the way. But he was talking about how if you want to get work done…..if you ask someone, if you get some work done, what do you do. They’re like “I come to the office earlier, or I stay late, or I work from home.” But they never said they get work done at work. Work is not typically a place people get work done, I guess apparently.

And then, I can’t remember if it was there or something else, but someone said, the average person works 8 hours a day, but they only actually work 2 hours a day or something like that. I remember it didn’t make sense to me. Really? That’s weird.

Today was kind of like the extension of after I got out of bed and I finally got to the office. I had two big things. I had a recording I was doing for a webinar and I had the Blab. And normally I sit at my desk and it’s just Boom! Go time and I just go, go, go until it’s next thing I know it’s the end of the day and I got to go home and play with my kids. And today was more like, what I assume most people deal with. You just don’t want to deal with the thing, you should but it’s going to take all this effort to start it, and I don’t really want to start it, and then I look at the clock and it’s like 45 minutes til the next thing. I can start this thing, but I’m not going to be able to get much done on it, so instead I’ll just go to Facebook, and I was totally…..It was amazing. And today sucked from a productivity standpoint. I did the two things that I had to do and that was about it. I got a couple little things done but, not very much.

Now I’m heading home, and I’m going to get, actually I decided I’m going to go home, we’re going to have junk food, I’m going to sit and watch a movie with the kids tonight, we’re going to keep them up even though it’s a school night, we’re going to jump in the hot tub. I’m not doing a normal night tonight, I just don’t want to. I want to do a night that I would want to do when I was a teenager. I’m doing that tonight because I want to, I’m going to. So there you go, you can’t stop me.

But anyway, it’s just kind of interesting. I’m allowing myself today to feel that way, and tomorrow I won’t ever again. Well, maybe someday I will but not for a long, long time because I didn’t really like it, I felt kind of crappy the whole time and uninspired and I didn’t feel like I was really moving things forward. But I did get on the Blab. That was really fun actually, that was cool. Those guys are all awesome, they really inspired me. That was cool.

But I felt that way so I just wanted to record this message for a couple of reasons. One to document it for myself. Like, Wow, if you enter the day in a bad state that can kind of destroy your whole day. And literally I probably got 2 hours of work done today. Where on a typical day I would say, some people are like, how any hours a day do you work? I’m like 8. And how much work do you actually get done? I’m like, 8 hours worth. Typically I get 8 hours of stuff done in an 8 hour day and today was closer to the 2 that most people get. Anyway it was kind of interesting, so I’m documenting it for myself, and then for you guys too, to start thinking about that for yourselves. How many hours a day are you actually working? When you’re working are you working or doing what I was doing today which is not necessarily working. Anyway, it’s kind of interesting. You know we only have so many hours in a day and none of us spend enough time at home with our families and things like that. And I think that part of it is cause we’re too busy at work not working and doing whatever.

So I think if all of us can start focusing more and getting more done during the day, we can work half days and get twice as much stuff done. At least I think so. That’s my theory after today. So you’re allowed one per year that was my one. Tomorrow I’m going to kick my own butt, get back and stay. We’re going to go hard and fast cause we got a lot to do. But just wanted to kind of document that and let you guys know that every once in a while, even I crash and just can’t even function, and it does kind of feel good. I’m not going to lie, I’m really excited to just veg out and eat junk. So I’m going to do it and nobody can stop me. So there you go.

This is probably the anti….the opposite of an inspiring podcast. It’s the truth for today. There you go. I got nothing else. I’m almost home and I’m excited, it’s kind of rainy and sunny, so I think we’re going to get a rainbow, which is cool. A cool way to end out the day. Oh there it is. Holy cow there’s a rainbow. Well look at that. Alright, there you go guys, we got a rainbow shining down on us, what can go wrong when there’s a rainbow. Alright I appreciate you all. Have an amazing time and I’ll talk to you guys on the next episode of marketing in your car.

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A meeting I’m excited for, as well as some random things I did not learn from my friends.

On this episode Russell talks about meeting with his mentor, Alex Mandossian, and the stuff he learned from him. He also talks how shampoo companies changed how much shampoo people consume.

Here are 4 things you will hear on today’s episode:

• Why spending $1000 on a course ended up being a good thing
• How shampoo companies talked people into consuming more shampoo.
• Why Russell’s webinar for Funnel Scripts was so successful.
• And why Russell is going to get in trouble for teasing his friends.

So listen below to hear about Russell’s mentor and to also hear him make fun of some of his friends.

---Transcript---

Hey everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey guys and gals and anybody else who’s listening to this. Hope you guys are doing awesome. We’re officially past 200, we are 201. We’re like a legit podcast now. I don’t know, now that we have 220 + episodes, there’s not a lot of podcasts that can say. Even though my podcast is not like a normal podcast. It’s more like, me hanging out in my car, hopefully some people like what I got to say. Appreciate you guys for being faithful fans and followers. And we could have never have kept doing it without you guys here. I finally after 200 episodes, I finally have a call to action at the end of the podcast as well. As you will see when this is over, there’s a call to action. I’m totally a legit podcaster now. I went from being this dude in his car driving around talking to himself, to being a legitimate podcaster all within 200 episodes. It only took 3 years. Appreciate you guys all.

I’m excited for today, I’m actually going into my office right now to meet with a legend. When I got started in this business, there were a few people that were my mentors, that I looked up to. I’d say, some of the initial ones, it’s crazy it’s back 10 to 12 years ago now, guys like Armand Morin, and Alex Mandossian, and Steven Pierce, all the people that were at Armand’s old big seminars. They were my people, that’s where I learned a lot of stuff initially from. I’m excited because today, Alex Mandossian is flying into Boise, I think he flew in last night, technically, but he’s here today. We’re going to hang out, its’ going to be really fun. I look back at the stuff I learned from Alex, impactful stuff that had a huge directional changes in my business. One of the first higher ticket products that I bought was Teleseminar Secrets, which is his product teaching how to do teleseminars. I remember debating, it’s funny because now I’m always trying to convince people to buy stuff, I remember back in the day, I was making money. I think I was making 10 grand a month or so when he came out with Teleseminar Secrets, and most of my money was coming from teleseminars. I’m like, “I already know teleseminars, Do I buy this thing or do I not. It’s $1,000.” You know all the drama that we go through in our heads when we’re trying to make investments. It seems like a big deal at the time, but later you’re like, it’s $1,000, come on now.

I remember Tellman Knudson was like, “Hey do you think you could learn one thing from that course to help you make an extra $1000 on one of your teleseminars?” I was like, “Yeah.” He’s like, “Then why wouldn’t you buy it.” I’m like, “that’s a good point.” I stood up from the dinner table, walked over and I bought it. That course made me a heck of a lot more than $1000. That was amazing when he had another one called Stick Strategies, which were all these ways that you could get customers to stick longer, which was amazing. He had a report I read one time on a flight and I remember I was flying somewhere and I had this report called Consumption Theory I believe. And it was talking about the importansce of consumption and I think one of the stories he talked about, I think I shared this a little while ago with you guys, it was talking about shampoo companies, PertPlus or I don’t know one of the shampoo companies and they used to have on the back of their bottle, the instructions, maybe they didn’t even have instructions, and then some smart dude added instructions that said, “Wash, rinse, repeat” and it went from people who used to shampoo their hair once a week to get the oils out, now it’s like wash them every day, to hey you should wash them multiple times per showers. Consumption.

Shampoo went through the roof, and it was all about consumption theory. Getting your customers to consume that product and how important that is and how that is what can fuel everything. It’s  funny because recently that’s been a big topic in our company is consumption. How do we get our customers to consume Clickfunnels. The more people who consume Clickfunnels the better, more they’re going to stick longer the more they’re going to be all these kinds of things. My initial thoughts around consumption, what we can do and how we can do it, all came from ten years ago from a report I read on a plane from Alex Mandossian. It’s just kind of crazy, and he is actually here in the office today! I’m exciting. We’re going to be making some promo video for Clickfunnels, he’s doing a big roll out for one of his newproducts and on the back end we’re going to plug in Clickfunnels, it’s going to be really, really cool. I’m excited because I’m totally geeking out. When one of your mentors come into your office, you’re just excited no matter what. But he keeps telling me, “This time the teacher’s coming as the student. I’m coming to learn from you.” I’m like, “Dude, everything I learned I learned from you guys.” Anyway, I’m just excited. It’s going to be really fun. Hopefully some gold can come out of it. If I get some cool things I’ll share it with you guys tomorrow or tonight or some time.

So that’s kind of one thing that’s happening today that will be really, really fun. I’m excited for it. A couple of other fun things, we did the Funnel Scripts webinar last week. I told you guys about that. It completely crushed it, we closed 45% people online, and it’s been selling like crazy all throughout the weekend, so today’s the last day. I’m pulling down the page today. So we’re doing a big urgency scarcity push and hopefully in the next 18 hours or so we’ll sell a lot more. That’s kind of the goal. For those of you guys whoever follow product launch stuff, there’s Jeff Walker is like the father or product launches, but he had they call it, the Walker W, if you look at the typical product launch. You look at the graph of sales, at first there’s like a spike on launch day,  and it goes down a little, usually in the middle it peaks up again, then it drops down, and the last day it peaks up again close to the first day. It looks like a big W, so it’s always called the launch w or the Walker W. Hoping to get the W, otherwise it’s just going to look like an E that tipped over or something like that. Something weird. So hopefully today sales will be close to what we did on day number one, which would be awesome.

We have a bunch of other….anyway, it’s kind of funny, a lot of you guys, I talk about stuff that’s always happening, and I’ve had 5 or 6 people message me, “Dude, why didn’t we know about Funnel Scripts before it happened?” I was like, “I guess I haven’t really talked about it on the podcast.” Mostly cause Jim Edwards was doing most of the work behind the scenes on the script and everything, and I just started this week on the webinar pitch, I started on Monday. I mapped out the one thing and the three secrets, Tuesday I ran out of time, and Wednesday I put together the presentation following The Perfect Webinar Script. Which, guess what guys? It still works, in case you’re wondering. I’ve had people tell me this week, “If everyone is using it, it won’t work anymore”. I was like, “Dude, if everyone just copies my slides it won’t work anymore, but if you listen to what I’m saying,  you understand the one thing and the three secrets and how to do the stack and how to create an amazing offer, it will always work.”

It’s kind of funny, when I was speaking at a Tony Robbins event in Fiji, this is probably, how many years ago now? It’s before Aiden was born, he’s five, so probably six or seven years ago. I was in Fiji speaking at a Tony Robbins event. You know he’s friends with Frank Kern and all these guys like that and they must have said something about squeeze pages and they weren’t working anymore. I remember at the event I talked about landing pages and how to get opt-in’s and how to follow up and that kind of stuff that was ground breaking for people especially seven years ago. And after I got offstage, tony came up, “Thanks, by the way, is it true that squeeze pages don’t work anymore and that soon they’re going to be non-existent?” I was like, “No.” I kind of laughed, “I don’t know which of your guru buddies told you that, but that is definitely not true. Yeah, crappy squeeze pages will always get crappy opt-ins. But great squeeze pages and great hooks and curiosity based headlines will always work, until people stop being curious they will continue to work for forever.” It kind of made me laugh. It’s kind of like when videos first came out, I’m going to get in trouble for teasing all my friends now, this is when video first kind of came out and people putting videos on landing pages and everyone was talking about it. I was at a Mastermind Meeting with Bill Glazer, and Bill gets up and shows conclusive stats that video does not out perform text copy on a landing page. He showed this stuff, and everyone in the Mastermind group was taking notes, “No videos on landing pages”, taking all these notes and stuff. And I’m like the only one looking there, from somebody who’s actually ran split tests. Looking around like, so I raised my hand, “Hey Bill, first off, no offense man, you’re not that good on video. Have you tested someone’s who’s good on video, versus copy, versus someone who’s bad on video? Cause my guess is it’s not the video doesn’t convert on landing pages, it’s your video that doesn’t convert on landing pages.” It was kind of a joke, but at the same time I was like that is the truth, my friends.

Anywho, that’s what I got. I’m at the office, I got a busy day, I gotta go. I don’t what I’m going to keep rambling. I’m going to get in trouble if I keep teasing my friends. Anyway, I would not be where I am now, so as much as I tease you guys I love you all. Hope you guys got some fun today, I will report back in on what I learn from Alex over the next few hours. Appreciate you guys, have an amazing day and I’ll talk to you all again soon.

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After you’ve mastered consistent new customer flow, then you’re allowed to do this…

On this special 200th episode Russell talks about his Funnel Scripts Webinar and closing 45% of people on it. He also talks about if you put out more stuff for people to buy, they will buy it.

Here are three fun things you’ll hear on today’s episode:

• Why people will buy more from you, as long as you continue have new things for them to buy.
• One of the cardinal sins of why people’s businesses have shrunk or disappeared.
• And what two things you need to do for your business to be successful (gaining new customers, and having new products for them to buy).

So listen below to hear why you need to both gain new customers, and keep them around by having new products for them to buy in order for your business to continue to grow and be successful.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing….oh crap….In Your Car. I just ran a red light. Oh man today is already starting out amazing. Welcome everybody I hope everyone is doing awesome. I think this is episode 200, if not then tomorrow will be, but I think it’s today. I think today is the day that we crossed 200 episodes. That means you guys who have been my faithful followers, have been listening to me for 10 minutes a day for 200 days-ish. I think we’ve been recording it now for 3 years and I love it. So thank you for listening and subscribing.

I always hear people I meet at an event and who are like, “Russell, I ran into one of your podcasts, then I binged and I went through all of them in the next week. And I’m like, “holy cow, that’s a lot of intense listening.” So I appreciate all of you guys, glad to have you and hopefully these have been valuable and have served you for a long time.

What to talk about today…….Well, today on our, hopefully…I should’ve known this before I jumped on, but I’m already driving and I don’t want to search. Anyway, I think this is the 200th episode and if it is, we have a special episode for today. I wanted to talk about something important, some of you guys know yesterday I did a webinar for a new product we created called Funnel Scripts, and we had 5,038 people register for the webinar, which is crazy. Goto Webinar only let 1,000 people on, we had all sorts of technical issues. I can’t even tell you all the problems that came with it, but even with those things in place, we closed 45% of those who were on. Like 450 sales which was nuts. It was not what I was planning, I was thinking 100 would be awesome, 200 if I did well, so yeah it was insane.

And I was thinking about that and it reminds me of when I started working with Drew Canole at Fitlife TV. He had one product he’d been selling for 5 or 6 years and they sold an insane amounts of them, but pretty much the market had bought his product and they were struggling financially, they couldn’t do anything else. Outside of trying to fix and tweak their existing funnel, which we did. Next thing, I was like, “These people want to buy from you. I bet if you offered something else, they would buy.” In fact, I knew because I bought Drew’s stuff and then he had nothing else to buy. He had one thing, a 100 dollar kit, it came with a vegetable scrubbing brush, a water bottle. Anyway, I bought that, and he told me I was one of three people that ever bought that. I was like, “I want to buy more stuff from you, I assume everybody else wants to buy from you as well.” And I think that us, as marketers, we have this thing where we feel guilty, even if we don’t think we do, we feel guilty selling more stuff, because we’re like, Man, they already bought this thing, I don’t want to sell them more things.” But the reality is people like to buy things.

One of my friends and mentors, David Fry, I few years back he told me, “The reason why I don’t make more money, is I don’t make more offers. Russell, you make more money than me because you make more offers. You put more offers out there and people continue to buy because you give them stuff to buy.” It’s been interesting the last year of my business. We pretty much stopped promoting affiliate offers, we don’t really sell other people’s products anymore, which has been a good thing. Except for obviously I miss the revenue that came from that, but we’re trying to keep everything more internal. We’ve sold Clickfunnels a lot, in fact I’ve talked about it probably everyday for the last 18 months. Because I’m in love with it. And we’ve sold a lot of it, we’ve got 11,000+ active members now. It’s growing rapidly, it’s been amazing. But I haven’t really sold anything else, we haven’t really come up with another product. We’ve had some little things here and there, but nothing…We have little free+ shipping offers to get people into Clickfunnels, but nothing big and new and exciting.

So This is the first thing. So similar to what happened with Drew Canole, they launched their new supplement called Organifi and now they sell a million dollars a month selling Organifi to an existing audience who was just waiting. They were bursting at the seams just waiting to give him more money. It kind of happened to us yesterday, I think. We had a 45% close rate which is crazy. But people are looking for more stuff, they want to continue to buy and consume.

What I wanted to talk about, is that, but I wanted to also give a huge warning sign because I’ve been doing this a long time. 12+ years now, and one of the, I’d say the cardinal sins of why people’s businesses shrink and eventually disappear, I’ve seen it, I can’t tell you how many friends and partners and guru’s and things that I’ve seen in the last 12 years go through the cycle.

I’ve got a lady literally going 3 miles an hour in front of me right now. Are you kidding me? You’re not even above 5. Alright, she’s gone. Oh and now she’s about to turn into me, holy moly.

Anyway, that was weird. I’ve seen these people who’ve had business who have shrunk and just disappeared and they’ve lost relevancy and I think the reason why is because they just start selling their existing audience more stuff, and so while I think that there is a spot when you can sell your audience more stuff, this is the big warning and the big caveat, is that you should only start selling your existing audience more stuff is if you have a front end funnel that’s bringing in new traffic, new leads, new blood into your business. If you don’t have that, this is what happens.

This is the pattern, I’ve seen it hundreds of times to people who, I’ve seen them at the top of the world. They come in and they’ve spent a some amount of time building up a list. Sometimes it’s through a product launch, sometimes it’s through whatever, and they get this audience. Let’s say the audience is 30,000 people and then they stop doing things that get new blood in. They have this 30,000 person list, then realize the way I make money, I sell something new to this audience, and they make a new thing. And they make a new thing. And they make a new thing. And they make a new thing. And they keep doing that and every time they do that the list goes from 30,000 to 29,000 to 28,000 to 27,000 to 26,000 and it keeps getting smaller and smaller and smaller and smaller and smaller and smaller. Because their entire business consists of creating new things to sell to their existing audience, and you can do that for a while, but you have to be very, very careful because that will eventually disappear. And I’m not saying that in theory, I’m saying that, in I’ve seen it hundreds of times in people who were ten times more successful than me who are no longer relevant, who’ve disappeared because their entire existence, their income became on just completely selling new things to their existing audience and they stopped focusing on front end traffic.

So this is the lesson and this is the warning. The lesson is, you’ve got to have two things. One is a front end funnel that’s bringing in new blood into your ecosystem, your world. That’s number one, and number two, then when you have that, if and only if you have that first, then I will allow you to go and start creating new offers for this existing audience. One really good example, if you look at Agora publishing. So Agora spends insane amounts trying to create new front end offers so they can bring new traffic into their whole world. They set up a whole team that’s what they’re doing and that’s what they’re best at in the whole world. So they’re bringing all these people on their $50 a year newsletter, they upsell them on lifetime access for $500 and that’s their break even funnel, then after people are in, they do once a month webinar selling their new training course, and that’s where they’re actually making money. But they have insane amounts of time and effort all focused on bringing new blood into their world. And then once a month they do a big internal promotion to those existing customers  selling them the next thing. They’re doing, I think on average, 12 new webinars a month to now monetize this audience. Not a month, year. 12 new webinars a year to monetize this audience. So that’s a really good strategy, but it works for them because they continue to be adding new blood, new leads, new people into their world.

So I want to make sure that you understand a couple things. First off, you can’t turn off the spigot that fuels your company. Because that’s going to be a temptation because you’ll be like, “Wow, I made more money selling my existing audience.” Yeah, you will but that happens and that works because you had the faucet filling up the audience bucket and you cannot turn that off. That’s the first thing. Keep an ey on that, keep that up, keep that happening. Keep doing your weekly webinar. Go back to the archives of Marketing In Your Car you should listen to the one that’s called, “The Model for the Next 12 Years” That episode is one of the best episodes we’ve ever done in all the 200 episodes of ours. Where I walk through the webinar model. That should be the fuel you’re never turning off. That should be happening every single week. Every single Thursday you should be doing that. That has to stay, now while that’s happening, now on the other side, now you can start focusing on what are cool things I can create to monetize this audience. What are other products and services and things they will want?

Now when you start thinking through that its exciting because there’s a million things you can do, there’s a million partnerships, there’s a bunch of stuff. I would steer you heavily away from doing traditional affiliate things. Because that’s another way people burn their lists out really quick, they start promoting other people’s offers, they’re like, “I don’t’ want to create something else, I’m going to create, promote this person’s offer.” And you do that but the problem is as soon as you promote that person’s offer, those people are on that person’s list and you lose them. You lose you brand you lose your credibility. So if you look at the webinar I did yesterday with Jim Edwards, he had a bunch of software that wrote sales letters, so if he would have come up to me initially and said, “Hey Russell, would you promote my sales letter course to your audience?” I would have told him no, because it didn’t make sense for me. I would have been diluting my audience, I would have been pushing them over to somebody else’s business. It didn’t make sense for me, but he was very strategic and very smart.  He said, “Hey let’s partner on this thing. Let’s build it together, I will customize it to your script, to your brand, to your thing.” So we created this thing called Funnel Scripts. And now this is a new product I get to add to my arsenal, it’s a new thing under my brand, under my umbrella. It helps build my company, helps build my business, but it was a partnership.

So the joint ventures I look for now are ones that are more strategic like that; where it’s building my company, my business, our brand, all those kind of things. And so it gives very smart, very strategic for him. So look for that in your side, either create your own thing or find people you can partner with, but you can bring it under your own brand. That’ll help your existing audience stay within your world and continue to buy, to send up, and to keep buying your cool things. So that’s my suggestion.

Anyway, I hope that was helpful for you guys. Again, create new stuff to sell to your existing audience, that’s important, but only if you have dialed in the front end faucet to drive new leads into your business. That’s more important. More important is getting new customers into your business and making sure that is consistently running. If that‘s doing it, if that‘s running, if it’s working, then I recommend now creating new offers and new things to sell that existing audience. And that’s what I got for you guys. Hope that gets you excited.

We’ve got a bunch of cool things coming out. Funnel Scripts is obviously doing well. We’re gonna do a bunch a replays the next few days and see how many more people we can get into that program before we shut down the initial beta, and then with Funnel University coming out next. We rebuilt from the ground up our whole survey software, which is part of what’s going to be inside Funnel University which is exciting. That should be happening. My birthday is March 8th, so if you guys want to pre-plan presents, send them to me. Just kidding. I’m totally kidding don’t give me presents, unless they’re Gold or Silver. Those are exciting. I’m just kidding again. But my goal is to launch that either on my birthday, or the day before, day after. Somewhere in there. So look for that, because that’ll be our next big, cool, exciting, fun, amazing thing we have rolling out. After that it’s just focusing on filling the event.

Oh, and we have this really cool thing called Funnel Graffiti coming out too. Dang, we got too many cool things happening. It’s fun, right? Alright, guys that’s what I got. Happy 200th episode, or maybe 199, but I think it’s 200. If not, we’ll celebrate again tomorrow, which would be awesome. We can celebrate our birthday twice in a row? Why not? Alright, guys, appreciate you, have an amazing day and I’ll talk to you again soon.

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A little lesson I was reminded of yesterday, when dealing with a very difficult circumstance.

On this episode Russell talks about intentions and why he thinks everybody has good intentions. He gives a few examples of why he believes that to be true.

Here are 3 cool things in today’s episode:

• Why Anakin Skywalker had good intentions, and how he just went about it the wrong way.
• Why a man thinking about killing his entire family, actually had good intentions.
• How people who seem to be doing and saying things that you think are wrong, doesn’t mean that they don’t have good intentions,and why you need to try to understand their point of view.

So listen below to hear why Russell thinks people always have good intentions.

---Transcript---

Good morning everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey everybody, so I’m driving right alongside the other car my kids and my wife are in and going to the Little Gym. They just drove past. So that’s exciting.

Anyway, I wanted to say hi to everybody today. And I’ve got an important lesson I think. Yesterday started out awesome, and then it ended out really weird. I’m not going to get into details of the weirdness because it doesn’t really matter, but some weird stuff happened. It was really weird. So this took a good two or three hours of my life away from me, while I was trying to resolve things that were just weird. So there you go. There’s the weirdness that you’re all wondering what in the world I’m talking about. I’m not going to get into details even though it’d be fun to. That’s a rant for another day.

What I wanted to talk about is my thought, this thought kept coming to my head during this process. I’m grateful for this thought because it helped me to respond a little differently and I think it was valuable so I wanted to share it with you guys today. And it’s all about intentions. What are people’s intentions? What are your intentions? What are people’s intentions? And not so much that people with good intention or bad intentions, but I’m going to argue today that everybody goes towards having good intentions. I know it seems backwards, but even people that are doing really, really bad stuff, I think they have good intentions.

Not to flash back to Star Wars or anything, but my kids we took them to watch Star Wars part 7 a couple of weeks ago and then I was trying to explain to them on the drive over about the whole story about Anakin, Darth Vader, Luke and Leia, so that they’d have some context. Then they wanted to see all the movies so we watched all the movies. I watched them and as The emperor and as Anakin became Darth Vader in part 3, and his goals weren’t evil right? He had to go to the dark side of the force and going about the goals the wrong way, but Anakin’s whole goal was he wanted to restore peace for the galaxy. He had good intentions right? He just felt that this was a better way to get those intentions. I think a lot of times we look at people and we think that they have these bad intentions. He’s trying to screw me over, he’s trying to hurt me, or whatever it might be. But I don’t think people do that, I think that about people as a whole, not most people but all people.

And I think the first time I really got this was at Date with Destiny with my man, Tony Robbins. And he was telling a story that was interesting. He was talking about this concept of intentions and he kind of said, “People always act out of the best intentions.” I was like, “Whatever dude. People have screwed me over all the time. People have done things like, they have bad intentions.” And he was arguing, “No, people always move towards good intentions, sometimes the path they choose effects other people negatively, but they’re always moving towards good intentions.”  A story he told, he said he was at Date with Destiny a few years back or whatever, and they do different exercises, if you’ve been to that program, you write down different things. I guess one of the attendees was writing out stuff in the book that he was planning on mass murdering his entire family.

So the partner he was sharing his thoughts to, during the breakout sessions, starts panicking like, “Oh my gosh, this guy is about to kill his entire family.” So he ran up to Tony between the break, this is the work…I can’t remember if he gave him the work book or just told him about, but “There’s a guy in the audience who’s planning on killing his entire family and he’s mapping out during this presentation.” And Tony obviously is alarmed, he used it as a teaching experience and finds out who the guy is and brings him up on stage and tries to figure out why this is happening. He hears something like, hey this dude’s about to go kill his wife and kids, that’s guys got bad intentions, he is a horrible person. In our mind, we just cast him as this horrible person doing this horrible thing. But when Tony brought him on stage and started talking and going through this whole process and figured out why was he going to do that, the reason was that when he was a kid, his father had left. His father had left him and his wife or excuse me, his mom and brothers and sisters. And in his mind, it destroyed his life. It was the worst thing on earth, his father leaving. So much so that he wished he would have died. Because it was such a bad experience it destroyed his childhood, it destroyed his older life. Everything bad came from that one pivotal thing, when his dad left.

And his dad was at spot now where he wanted to leave. He wanted to either leave or commit suicide, or something. He wanted to leave himself from the world, but he knew if he did that he would cause so much pain to his wife and his kids. The same thing he went through as a kid. That pain was worse than the pain of losing a father and he did not want his kids and his wife to have to endure that pain, cause it was so intense for him. So his solution, “Well if I kill my wife and my kids they won’t have to go through that pain that I went through as a kid, and I’ll be saving them from this thing.”

And you listen to that and you realize that as twisted as the outcome was for this thing, he did it because he had good intentions, he thought that was the right thing to do. And I started looking around at people and business people and family people. People that make decisions that don’t make sense and you feel like it’s Anakin Skywalker, they’re going to the dark side. And maybe they are and maybe their intentions aren’t, not the intentions, maybe the direction and what is happening isn’t right. And you feel it’s wrong and it scares you and it makes you nervous and unsure, but I honestly believe that everyone does what they do out of good intentions. They think that they’re doing the right thing for them or their family or whatever.

It doesn’t necessarily mean that they are. Like Darth Vader becoming the Sith Lord of the entire universe was not a good thing for everybody. But he thought it was the right way, it wasn’t, he was trying to become evil. He was trying to do something but he went about the wrong way, but his intentions were right. And I think that if we use that lens when we talk to people, and we realize that even though what they are doing or saying or being completely goes against what you believe and that you know is right, doesn’t necessarily mean that they’re a bad person. They have good intentions; they’re doing it because a reason that have convinced themselves of is right. And I think that when we look at people and situations through that lens, hopefully it gives us a different perspective and hopefully we judge them and the situation differently.

It’s hard. Its hard cause in your mind they’re still wrong. You know what I mean? But I think when you understand the intentions right, it gives you the ability to still love that person, even if they hate you. Because, you realize that what they’re doing is not out of spite or out of hate or out of whatever it is. It began with the positive intentions. So, there you go.

You may think I’m crazy. You may think, “Nope, Russell that dude’s got bad intentions over there.” But I think that if we sit back and we try to look at it though a different lens we’ll find interesting things. So I hope that helps a little bit. It helped me last night when I was dealing with some really strange things that I didn’t enjoy dealing with. But realizing that people were overreacting the way that they did, or attacking the way they did, were not doing it out of spite or out of hate, but out of what they thought was good intentions for them. I can love them and respect them for that, even if I disagree with the route and the path, but I definitely understand a little more why. And I hope that that lesson serves you guys as well.

That’s it for today. Appreciate you all, have a great day. Make sure you don’t choose the dark side, even if your intentions are pure. Anakin could have done so much good if he just would have not been evil. But there you go. Alright, guys. Appreciate you all have an amazing night, or an amazing day, whenever you’re listening to this, and I’ll talk to you all again soon. Bye.

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There’s a reason why no one is buying your stuff…

In this episode Russell talks about how to turn up the sexy in your business.

Here are 4 interesting things about today’s episode:

• How Russell learned how to turn up the sexy in his dating life and later within his own marriage.
• Why if people aren’t buying your stuff, it’s because it’s boring and you need to turn up the sexy.
• The steps you should take turn up the sexy in your own offers.
• And why Russell had to delete his Facebook app, and how that can help you.

So listen below to hear how Russell turns up the sexy in his business and life.

---Transcript---

Hey everybody, this is Russell Brunson, and welcome to Marketing In Your Car. Hey everybody it’s a beautiful Monday morning after an amazing weekend. Right now it’s sunny outside, I’m wearing shorts. What more could you want in life? Seriously. I did ten rope climbs this morning, trying to get back to the time when I used to be tough. My dad growing up he built a big huge rope climb in our backyard, he spent a whole ton of money buying playground equipment and stacking it up and we had to climb the rope ten times each night before we could have dinner, and I became the best rope climber in the world pretty much. Because for wrestling rope climbing is the most important exercise on earth, so we got really, really good at it. Since then I became weak sauce, so we hung ropes in our wrestling room and I’ve been trying to get back into it. So right now I’m not doing ten times a day, I’m trying to do ten times once a week. This is my third week in a row. I did ten this morning and it was hard and my hands hurt. But I did it and I’m proud of myself. So there you go.

So today, oh crap, driving a stick shift again, I gotta remember how it all works. I just killed it. My kids preschool, so all the preschool moms are laughing at me, but it doesn’t matter because nothing can make today not amazing.

Alright, so today’s message, is turn up the sexy.  Now let me give you some back-story before you just think that’s a weird thing. It’s interesting to me, that people come into my programs, they ask me questions like, Why isn’t my funnel working, or why isn’t anyone buying my thing, or whatever it is. There’s a lot of reasons right, sometimes the sales pitch sucks, sometimes whatever, but the core issue behind why people don’t buy your stuff, is because it’s not sexy enough. That’s it. So you gotta look at everything you’re selling and figure out how can I turn up the sexy. How can I make this sexier? Because most of the stuff that people are selling, if it’s not selling well, it’s because it’s not sexy. Nobody cares, nobody wants it.  You’ve gotta figure out how to turn up the sexy.

So I bring this back to a real world example. Obviously I’ve been off the dating market now for, man, thirteen or fourteen years. Quite a while, so I don’t really remember this 100%, but I do remember enough to know that when I was in dating, prior to falling in love with my beautiful wife, when I went out on the market. When I just went out normal, guess what happened? Nothing, because I wasn’t sexy, so guess what I had to do? I had, well, I shaved my head back then, but if I had hair I would have combed my hair. If I was going out on the market trying to find a date or a woman, or a wife, I would turn up the sexy. I would comb my hair, I would put on some nice clothes, I would try to shower before I went out, so I didn’t stink. I would try to have some interesting things to talk about when we went out to dinner. I would try to be a cool person. I would try to help other people. I would try to be the best me possible. I would turn up that sexy as much as possible. Because, guess what women want? They want some sexy.

Same thing the other way. If you see a woman, and she’s all frumpy and angry and frowning, guess what you’re not going to do? You’re not going to ask her out on a date. But if she looks good, she’s put together, she smiles. She can carry on a conversation. She’s turned up the sexy in her life, then guess what? That’s the kind of person you’re going to be attracted to. Now one thing I found out about marriage goes on, you still gotta turn up the sexy every single day for your spouse. Because otherwise they’re going to get bored with you and they’re going to leave you. It just happens; I see it happen to too many of my friends. So a big part of that is you gotta learn how to turn up the sexy in your relationships, all the time. Otherwise people aren’t going to be interested. Your spouse is not going to care about you if you don’t do that. So there’s little things we have to do to keep the other person in our relationship attracted to us. So there you go, there’s my dating advice for today, and my marriage advice.

Throughout your life you have to figure out how to turn up the sexy. The exact same thing is true for your offers. My guess is that most of you guys, if nobody’s buying your stuff it’s cause it’s boring. I can’t tell you how many opt-in pages I’ve seen in Clickfunnels, where people are like, “Give me your name and email address and I’ll give you a three week e-course on how to do something better.” Are you kidding me? That is so boring, there’s no sexy in that. Give me your email and I’ll give you my free report how to do things better. That’s the pitch for the most part. That’s not exciting. I don’t want a free report. Maybe back in the 1980’s that was cool, but today there’s 18 bagillion reports, we’re in the information age. The last thing on earth I want is more information. Unless it’s packaged in a really what? Sexy way. We’ve got to turn up the sexy. If I had given away a free report called Dotcom Secrets, guess what? It would have been hard for people to opt-in. But because I made it into a physical book, I turned up the sexy, I made it interesting I made it intriguing. I made a video that was interesting. I turned up the sexy. I made it seem mysterious and cool, and I made it as sexy as possible. Guess what happened? A Lot of people bought my book.

We have a new offer coming out in the very near future called Funnel Graffiti. It’s stickers that you can put on to build out funnels on your mirrors or windows, or anywhere you want. That’s a sexy offer. Most of the reason why people aren’t buying your stuff you guys, is it’s not sexy enough. So look at every single step in the process, look at your ad, is it sexy? The pictures aren’t sexy, and I don’t mean sexual, because that’s not what I’m talking about. I’m not talking about having ads with girls with big boobs on it. That may help some markets, but in most markets it doesn’t. I’m talking about being sexy. What does your market want, What do they desire, what gets them excited? What’s going to be fun for them to click on. They’re in Facebook bored out of their mind trying to find something. What picture is going to be sexy enough that they’re going to click on. It’s probably a picture of you doing something stupid. When I’m in Facebook I’m looking for my friends and people who do stupid things. Most of our best converting ads are pictures of me doing stupid thing.

That’s the first step, the second step was in my opt-in page, sometimes into the landing page. Why is it sexy? Why would someone give me their name and email address on that page? If it’s not something sexy they’re not going to do. “No one’s opting-in my page, my conversion on my page sucks. I did what you said Russell.” No you didn’t, you did the least that I said. I said make a sexy, exciting, interesting, intriguing offer that’s going to get somebody to give you their email address. Curiosity based. On the landing page, my video sales letter, my webinar whatever it is, if the thing is not sexy, they’re not going to want it. So that’s my message for today you guys. Time for us all to turn up our sexy because that, my friends, will get some people to take action. It gets them to ask you on a date, it gets them to ask you to marry them, it gets them to click on an ad, it gets them to opt-in, it gets them to buy, gets them to buy again, it gets them to a send up. The sexier your stuff the better. So watch over the next 60 days, some of the offers and things we’re rolling out and one common thread I want you to notice is, Has Russell turned up the sexy. I think he has, I think he’s going to a whole other level. That’s what we’re doing here, and that’s what you need to be doing on your side as well. Because your market, they’re bored. That’s why people buy from you, just in case you’re wondering. It’s not because they necessarily want your stuff, it’s because they’re bored out of their mind. They’re on Facebook goofing around all day, stealing time from their boss, looking for something to entertain them. I mean it’s sad, but that’s true. That’s how most of our buying decisions are made. It’s in a state of complete and absolute boredom. That’s when they’re going to see your ad, that’s when they’re going to click. If you are engaging and entertaining and if you turn that sexy up, it’ll get involved, get engaged, they’ll buy and continue to buy. Because that is how the world works today. It’s funny we’re on Facebook and we’re all connected, but we’re bored out of our minds.

I removed the Facebook ap from my phone a while ago, I think I told you guys about that, because I found at night I would try to go to bed, and I’d be like, “Let me see if there’s anything cool happening in the world.” And I’d sit there and scroll through Facebook for 20, 30, 40, 50 minutes sometimes, trying to find something exciting and I wouldn’t. I’d go to bed bored out of my mind. I was like, I can’t keep doing this. This Facebook thing is sucking the life out of me. So I deleted the ap, got rid of it, and guess what? The quality of my life is up. I’m going to keep preaching to everyone that you should do that, but most people aren’t. So you’ve got to realize that’s the state you’re getting them in. You’ve got to be exciting and sexy and fun. Again, I’m not saying sexual, I’m saying sexy. Making it intriguing and exciting and engaging. Because that’s what’s going to get them out of that state and into the state you need them to be in to buy.

I hope that helps. Turn up the sexy you guys. I’m going to go inside to the office and turn up my sexy. I encourage you guys to do the same, not only in your business but in all your relationships. I’m going to be called the love coach now too, I guess. No, just kidding. I just wanted to illustrate that. Hope that helps. Peace you guys. Have an amazing day and I’ll talk to you guys soon.

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Here’s a quick recap of everything I shared during my lunch consultation today.

On today’s episode Russell shares some cool things he shared with some clients at a lunch consultation. Hear all that good stuff in just 7 minutes…

Here are 3 cool things in this episode:

• How funnels on line basically replicate funnels in real life, but how it’s cheaper.
• How Russell gets leads into his funnels.
• And why you need to create desire and belief to get ads to convert.

So listen below to hear about Russell’s seven minute lunch consultation.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Hey guys and gals, this is actually the second Marketing In Your Car I’ve done today. Do you wanna know why? Because I’m in my car again and I’m driving, so because of that you get to get me again, because I had nothing else to do. I just wanted to share with you guys. I had a really cool lunch today with, there’s a company called Kount K O U N T, which is a really cool fraud protection company, and the CEO is one of my close friends, he used to be the CEO of Clickbank, in fact, Clickbank and Kount are owned by the same company.

Anyway, I had a chance to go eat lunch with them today, which was really fun to get to know the guys and their sales team and marketing team and stuff. I enjoyed it, and I learned some cool things, not things that I learned, but I shared some cool things with them that I think would be good for everyone so I just wanted to share some of the thoughts and ideas that came from it. Hopefully it’ll give you guys some value.

The first question they asked me, “Clickfunnels sounds cool, but we’re selling BDB. With BDB, do funnels work, is that just a BDC type thing?” and it made me laugh because first thing I said, “Cool, how do you guys get clients in the door right now?” He actually used the word funnel, “Well the first step of our funnel is…” Then I kind of smiled and then he explained the whole thing, “We go to trade shows and we get leads, and we put the leads, and these guys call the leads, and leads forum, and then leads score guys, and if they’re good they go to these guys and then sell to them.” I kind of smiled, I’m like, “Okay well that was a funnel right there. All we’re trying online is replicate that. How do we make it so that instead of you having to have a guy or a gal or somebody do each of those steps, a lot of those things happen online.” I told him about how back in the day, some of you guys know my story, we had a call center that had 60 full time sales people who were outbound calling every one of our leads find people qualify them and all those kinds of things. And while that worked, it was expensive. That’s a lot of people. Everybody had to dial 100 dials a day and all that jazz. It was just super inefficient, expensive and honestly, wasn’t a great experience for people. People don’t want to get phone calls all day long. So when we shut down the call center, we reinvented the model and kind of changed it around. We started driving traffic into a funnel, the funnel sifted and sorted and qualified people and just gave us leads and customers who were ready to sign up today. And that was the transition, that’s how it kind of moved.

We went from having 60 full time sales guys to now we have two.  While they don’t do quite the same top line revenue, they definitely do more profit. Considering two guys versus 60 its pretty dang close to the top line, which is exciting. Anyway, I think that was cool illustration of a funnel. So the next question was, “How do you guys get leads into your funnel?” So we kind of talked about that a little bit, I was like, “We’re doing a little bit of everything. We’re trying a lot of things. We have a Facebook ads that run.” And theyre like, “Facebook ads don’t run for us.” I’ m like, “Really? Why not?” they kind of talked about their messaging on it, and their messaging was very specific li,e, “Hey you can increase your transaction value for this.” I was like, that’s not what people are looking for. Your product is fraud protection you’ve got to create a desire in their minds. When we launched Clickfunnels initially we started selling like, here’s funnel software. And nobody bought it no matter how excited I was. We had to change it. How to get people excited about funnel software. We had to explain what a funnel was and get them excited and show examples of your funnels and what’s actually possible. And that’s why I built the funnel hacks webinar. To show them, here’s what a funnel is. Here’s how it works. Here’s how you funnel hack somebody else. Here’s how you go to Clickfunnels and actually build it, and here’s how you get traffic. I gotta create desire and belief that what I have is gonna actually help somebody.” And I showed them that the reason that your Facebook ads not working is because you’re not creating desire or belief. That’s another goal of funnel, it could be through a sales video, it could be through a webinar, it could be through whatever, but you gotta create desire and belief, those are the two core things you’ve got to create through your funnel. That’s the goal, if your funnel can create desire in the thing that you sell, and belief that it will work for them. Notice that I didn’t say, not that it’ll work, but it’ll work for them, that’s how you get ads to convert. So that was the next thing.

Then we talked about other ways to get leads, and all the things we were doing. I asked them, “One of the things we’re doing, we’re building out kind of a front end call center, who are going to call leads and start selling our programs. Have you guys ever heard of billwith.com?” they said, “Yes, we used builtwith.com but it didn’t really work.” I’m like, “How did it not work?” they said, “we had guys exporting lists of hundreds of thousands of leads and they were calling them all day and getting 1800 numbers and dead calls and things like that. So if you guys know builtwith. Builtwith.com is this site where you can say, hey show me all the sites that were built with Leadpages, show me all the sites that were built Unbound, show me all the pages that were built with Infusionsoft. It shows you all the pages and then gives you full the contact info of those people. I said, “That’s the problem. You’ve got these sales guys that are cold calling all these unqualified, cold, freezing cold leads. I don’t want my sales guys talking to anybody unless they’ve raised their hand. There’s a really cool business model that we’re implementing right now that you guys should look at. It’s a book called Predictable Revenue. I think I’ve mentioned it to you guys before in the past, but if not go to predictablerevenue.com, I believe, and go buy the book, it’s like a $10 book. The books not really well written but the concept is awesome.

So what they do in this book, it kind of documents the case study of how sales went from 0 to $100 million in sales and they did it basically, getting lists that they knew had builtwith.com. conceptually the same thing. You get this cold call list and instead of just having your sales dudes just call and burn sales out, you have the sales guy take 100 leads and then email 100 people and say, “Hey are the person in charge of marketing at this company?” and typically the person is like, “No I am not. So and so’s in charge of marketing.” Then they introduce them to so and so. Now the person’s got a warm introduction to the person who’s in charge of that aspect of the business and that opens up a great call. Then you’re only calling people who’ve raised their hands and said, “Hey, I’m Joe and I’m the marketing guy you’re looking for. Let’s get on a phone call and talk.”  So your sales guys are only talking to people that are warm. So that book, I think the model and I don’t know exactly the numbers, each sales guy emails 100 people a day, from that they should get 11 responses and from that they should have 6 calls or whatever. And they just kind of….that’s the model. Now your sales guys aren’t trying to make 100 dials a day. Your sales guys are sending 100 emails and talking to 11 people who actually raised their hands. It makes for a better experience and way more profitability and less headaches and costs, and all the things that are associated with the other model.

That was kind of another little tidbit and idea. There you go guys. There is the end product of our lunch consult for today, I did with the Kount guys. I hope it gives you guys some ideas for your business on the funnel process, converting ads, different places, different way outside of just Facebook to get leads. A cool conversion process to convert those leads and a bunch of other things. So there you go. Seven minutes and fifteen seconds of gold I hope I dropped on you guys. If you get some value out of that, let me know. Share this episode on Facebook or whatever that would be sweet. If you want to see any back episodes go to marketinginyourcar.com, You can find all the old episodes. Get the transcripts to the old shows and a bunch of other amazing things. Again, I appreciate you guys, Hope you enjoyed our seven minute lunch consult. Talk soon.

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Today we had a little bit of a rant…

On this episode of Marketing in Your Car Russell talks about why he hates when people complain about things that don’t matter. He also talks about how if you look for reasons that you are not going to be successful, you will find them…

Here are 4 fun things on today’s episode:

• Why you don’t need to worry about integration with Clickfunnels until you past 10 million dollars a year.
• Why you should never respond to people on Facebook, because it never ends.
• Why if you search for a reason to not make money, you will find it.
• And why you shouldn’t complain because Clickfunnels actually saves you money and makes everything easier than it was not that long ago.

So listen below to hear why you shouldn’t complain, because your flying!

---Transcript---

Hey everybody! Good morning and welcome to Marketing In Your Car. Alright guys and gals and everybody else who’s hanging out with us today. Today it’s a beautiful day in Boise, Idaho so I broke out the corvette. I think so far in Clickfunnel’s we’ve given away 9 or 10 of these things this year. If you haven’t won yours yet, it’s time to join the Clickfunnels affiliate program. I just want to give you a car, that’s all I want in life.

I hope things are going amazing for you wherever you are today in your business. If you’re not smiling yet, please smile. It’s amazing how much more goodness will come to you when you smile. Alright, I wanted to talk about something that made me laugh. I kind of hate Facebook for a lot of reasons but the main one is there’s like a million people who have unlimited access to talk about you and tag you and it’s so annoying.  And then message you. Facebook blocks out a lot of people, but every once in a while someone gets through and I’m like, “How did that person get the ability to get in my inbox and annoy me.” Anywho, there was this dude that comes in, and this is a lesson for everybody, so he’s stressing out like, “Russell, I want to use Clickfunnels, but I can’t because your integration with Infusionsoft doesn’t pass all the data it only passes part of the data. And your integration with Ontraport doesn’t do something specialized that I need for my thing, and I was talking to these people over at Leadpages and  they were making fun of me for using Clickfunnels because Leadpages does integrate with them better and blah blah blah.” All this crap.

At first I was just going to delete it, but then a part of me was like, this guy is complaining about a bunch of things that don’t matter at all. I was like, “Hey why are using Infusionsoft?” he’s like, “because I need to do tagging.” “Why don’t you do tagging inside of Clickfunnels?” “Clickfunnels can’t do tagging.” “Yes, it can. Why do you even need tagging? I don’t know anything about you or your business, but my guess is if you’re not making at least ten million dollars a year right now, there’s no purpose, no need, no reason that you need to be doing tagging. The only thing you need to be doing is selling a product. I’m curious, what are your revenues? Are you selling a lot or are you not?” Guess what he came back at, “No I haven’t launched my business yet or one of my funnels, I just got Clickfunnels, I like it and I’m trying to figure it out. So I was researching people who are talking about this and that. How this doesn’t work and how that doesn’t work and all these kinds of things.”

I was like, “Dude, right now our average, our members are making on average $600,000 a day through stripe. Inside of Clickfunnels, right now we’re making anywhere from $40 to $50,000 a day through clickfunnels through stripe. For you who has no business yet, is stressing how our integrations with other companies. Dude, first off don’t integrate it. Do not worry about our integrations, you don’t need integrations. That’s why we have Clickfunnels so you don’t have to do integrations. I run my entire business through Clickfunnels.” “Yeah, but right now you don’t have advanced tagging like Infusionsoft.” “Why do you need advance tagging. You don’t even have a business yet. You’re not even selling a product yet. I don’t even use advance tagging yet. You have my permission as soon as you pass $10 million a year in sales. Then you can start stressing out about advance tagging. Until then the only thing you should worry about it selling your product. You set up a Clickfunnels page. On the first page you just have an opt-in, on the second page you just have a sales button that goes through stripe, third page you should deliver the product you just sold. And you should focus on driving traffic, that’s it. He came back and he’s like, “Wow, thank you. You’re right, all this time I’ve been stressing on these things that don’t actually matter. I was in analysis paralysis or whatever. Right now I not even making a quarter of a million a year, I’m not making ever $100,000 a year. I’ll be honest, I’m not making any money right now.” And I said, “Well, therein lies the problem. You’re worrying about all this stupid crap that doesn’t matter. Clickfunnels does everything you need to do. Don’t look outside, Don’t look for Infusionsoft, you don’t need it, don’t look for Ontraport  you don’t need it. Everything you need is right here. Just use Clickfunnels.” And he’s like, “Oh man, this is awesome.”

So I thought I solved this big problem right, so I thought. So then yesterday, two days later, he comes back to me and this is why you should never respond to people on Facebook because it never ends. So he came back to me and he had screenshots from all around the inter-webs, different Facebook groups and things and he had blackened out all the people’s names to protect their innocence from me. All these kinds of things, all these posts of people who supposedly were upset at Clickfunnels, were canceling Clickfunnels or didn’t like the way that the integration with Aweber, or whatever those things were. He went and scoured the internet. You could tell he spent days looking for all these different possible things, issues that might possibly happen that he didn’t want to mess up, and didn’t want to not make money so he was just finding any way possible to not use Clickfunnels. And he came back, “Russell, there are all these people who are friends of yours, and there are people who are insiders, and one of them used to be an employee and you fired him and you should let him back because he was so good….” All these things and he showed me pages of screenshots from all these people.

And then he started talking about how, If only we had a Zapier integration, then he could do everything, you just need to Zapier…If we could just have all the tech guys focus on Zapier for him then all of his problems would go away. And I wrote back and I said, “Hey, how many products have you sold this week? Dude, you’re stuck in your same problem. This is why you’ll never be successful. You’re searching so hard for a reason to not make money, and you’re going to find it if you keep looking. Right now we eleven thousand members and its growing rapidly, most those eleven thousand members, guess what they do? They just make money. They use Clickfunnels and they make a crap-ton of money and they’re fine. But guess what, there is a fraction of a fraction of a percent who are frustrated. And guess what that fraction of a fraction, those are the ones the go to Facebook and complain about, “This didn’t work, my aweber integration didn’t work. I’m pissed at Clickfunnels and I’m canceling.” Let’s say 1 percent of our customers vocally complain, that’s 1000 people a day vocally complaining on Facebook and it’s not that. So you take 1 percent of 1 percent. That’d be 100 vocal people on Facebook a day, and it’s not that. It’s like five, five or six. You take 1 percent of 1 percent of 1 percent and a half of that, you’re looking at how many people are actively mad on Clickfunnels and they’re the ones posting and those are the people whose opinions you’re freaking out about. Look at the other 10,997,000 or whatever the number is, who are happily just using Clickfunnels and making a crap-ton of money with it. That’s who you should be looking at and focusing, not the complainers, not the people who have some issue.

I was looking at one of the complaints he sent me over, and again the name was blurred out to protect the innocent, and in this thing this lady was all upset because the Aweber integration didn’t work the way she wanted it to work, and I understand that. That’s frustrating. But there’s a work around, so the support person gave her a work around and she was so mad. “Support didn’t get back to me for 24 hours and I’m upset. I’m cancelling, I’m refunding my money. I’m getting my $100 back.” I started laughing. “You’re upset over $100. Look at what we gave you, the ability to create amazing sales funnels. The ability to have upsells and downsells and membership sites and affiliate programs and all this stuff for $100. It reminded me of a dude I heard at a standup comedy thing, and this guy is sitting on a plane, and they’re flying over the Atlantic Ocean somewhere. And the guy sitting next to him is upset because it’s too hot, or it’s too cold, the food didn’t taste that good. All these things he’s complaining about thing after thing after thing. And the guy looks at him like, “You’re flying. You’re in a airplane over the Atlantic ocean flying. It cost you $100 or $500 for this ticket. 300 years ago, 1000 years ago kings would have given everything they owned for this experience and you’re complaining because the food doesn’t taste good, because your seats not big enough. You’re flying.” Oh my gosh, quit freaking complaining.

So I was laughing, a year ago, pre-Clickfunnels, for you to create what you just created, worst case scenario it would have cost you $1000 to get a designer, a programmer, an analytical. Worst case $1000. Here you get all that times a million times more, for $100 a month, and all you got….and one little hiccup makes you freak out. I want to tell you about my experience prior to Clickfunnels when we were paying a designer $50,000 a year and a programmer $`100,000 a year and 8 other people involved to just get one funnel live, and guess what? 90% of the time the shopping cart would break and the auto-responder would break and the sites would go down and on and on and on and on. And now those things are almost zero. I don’t say zero because there are little issues here and there that happen, but it’s almost zero and guess what you’re paying for that? $100 a month. You’re flying, quit complaining. Look at the positive. Look at what we’re giving you for $100 a month. It’s insane to me.

What is the moral of this story? The moral of the story is you’re freaking flying. Quit complaining about the bumps and the air, and the fact tha you don’t like the food. You wish the food did something different. And you wish you could eat steak or sushi, or you wish you could have a shower on your plane, or whatever it is. Quit complaining, you’re flying. With Clickfunnels you are flying. I understand there will be hiccups or things don’t work the way you want them to work, or whatever it might be, but you’re flying. Don’t forget that.

Alright, that’s it for today guys. I’m going to go and help some more people fly and if you’re the one looking for 1000 excuses about why you can’t be successful, I promise you, you will find them. But if you’re like the rest of us who are just doing our business and making money and realize there are going to be hiccups and bumps. Just work around them. If that’s you, then welcome to my world. You’re the people I want to serve, you’re the people I care about. And you are the people who are benefiting from Clickfunnels and the training, and everything else that we’re providing for you guys at an insane rate. Its still is insane to me, what you’re able to accomplish today for $100 a month. If you were to rewind and look back 12 months ago, 18 months ago, 24 months ago it was a different story, a whole different world and the world you live in is amazing. Be grateful because you guys are flying now. I’m out of here, appreciate you. Have an amazing day. I’ll talk to you all again soon.

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How to get so much stuff done that people don’t think you ever sleep.

On today’s episode Russell shares his secret about how he gets so much work done and why it seems like he doesn’t sleep. He also talks about how to find a great team to work for you.

Here are 3 cool things on today’s episode:

• How Russell gets tons of sleep and possibly even works less hours than the average person.
• How you can find an amazing team like the one Russell has.
• And why you need to treat your amazing team well so that you can keep them around.

So listen below to hear why Russell seems so amazing all the time!

---Transcript---

Good Morning everybody, this is Russell Brunson and today it is on like Donkey Kong. Alright guys, so today I have my yellow shirt on that says, “It’s on like…” and then there’s a big picture of the 8 bit Donkey Kong.  You know what that means right? Its means it is on, it means we have a webinar today and we are gonna get paid. It’s going to be payday today. So I’m excited. It’s officially on like Donkey Kong and I’m really, really excited.

It’s been a little while since I’ve done a live, live webinar. I kind of took a couple weeks off and let auto webinars run, because I’ve been buried in so much stuff. So I’m getting my hands dirty today, I’m getting out in the trenches and doing it. I’m excited, really excited actually. We’re doing it with Jason Fladlien’s audience, who are all Amazon sellers which is cool too, so we’re going to be converting everyone from the world of Amazon to the world of Funnels, which is a great, really great thing. So I’m excited.

With that said, I gotta share some cool stuff with you guys today, so I was trying to think about what we have….I don’t even know how to explain it, but kind of the back-story. Some of you guys saw, if you follow me on Facebook, I don’t know if you follow it, it was on my personal Facebook, I don’t know if you can follow it. But if you are one of my personal friends on Facebook, you probably saw I posted the manuscript for Expert Secrets. We finished the first manuscript and I printed it out and was going to start reading and editing, so I printed and posted it there. Which was really cool. Tons of people commenting and stuff. Someone’s comment was, “When do you sleep?” Which is awesome. And it made me smile for a couple of reasons.

First off, I sleep a lot and I play with my kids a lot, and I goof off a lot and I don’t work as much as people think I do. In fact, my bet is that I work the same or maybe less hours than most people, but when I’m working I’m on. A couple of things about that, first off when I’m working I’m on. I heard somewhere, some study, or I don’t know, something. They’re talking about how the average employee at the office gets I don’t know, two hours of work done in an 8 hour day or whatever. My guess is some of you guys probably do that right? You’re probably on Facebook goofing off, checking emails. If I’m at the office for 8 hours, I work for 8 hours; it’s not me goofing off. People want to come to the office and see what’s happening, it’s me working. It’s not exciting. It’s exciting for me because I’m working on cool stuff, but there it is.

Okay, second thing, and this I think is the big secret, this is if I could give you one thing today that I think will be the most valuable for you is, the reason why I get so much stuff done and it seems like I don’t sleep, is because I have built up over the last twelve years, an amazing team of people that can help me with all the different aspects of what I want to get done. If I’m like, “Hey, I wanna do…I have an idea to sell something.” Most people it’s going to be like a 6 month process to have it come to fruition, where for me first off I know, here’s the twelve things that need to get done. I know here’ s my video guys, Boom, here’s my graphic guy, here’s who’s doing the logo, here’s who’s writing the concept, here’s doing copy, here’s doing…..and so as soon as I have an idea, I send it in Trello, which is where I do all my magic, I post some things and within five minutes we have an idea every single person who I have found to be the best in the world in my humble opinion. Have messages on what to do, and then they just do it, and they send it back and within a week I’ve got back everything I need. It would take a normal person 6 months to a year.

It’s not that I’m magic, because I’m not at all. In fact, I’m not talented at all to be honest. Don’t tell anybody. What I have though, I have built up an amazing team of people. And they’re not all employees, a lot of them are contractors as well. They’re kind of both. I think about when I first got started and it took me a long time to get stuff done and I think about that, why was it hard? And I think it’s because I didn’t have the people in place. I look at now, I know who does my logos, I know who does this, I know all those pieces right. It took me a long time. Sometimes, I didn’t find those guys for 5 or 6 or 8 years into my business before I found them. But when I found them I treated them really, really good. Because I want when I have a crazy idea at 2am and I want it done by 4am, I want to be able to message those guys and they take care of it. Same reason why when I have babysitters, we pay them a lot, and the reason why first off, I got 5 insane kids, so that’s kind of crazy. But second off, I want when I call them to see if they’ll come babysit, I want them to cancel other babysitting jobs and come to my house instead. If I’m paying them more, it’s a better experience, and all those kind of things. Same with contractors, I want to be able to take care of them, so much as a boss, that when I’m like, hey I need this, it just happens.

This is really, really cool actually. Vince Palko, some of you guys know him from Adtunes. We had this idea for marketplace when we were trying to get done in three days, and it’s like 8pm or something and I vox him like, “Hey man I have an idea we’re trying to launch Thursday. Is there any way you can get it done in time?” And his messaged me back, and he was like, “For most people that would be”…I can’t remember exactly what he said, but something like, “For most people that would be impossible, but for you it’ll be done.” And I was just like dude, that’s awesome! I try to make it so my relationships with everyone who is doing things is like that, so they’ll drop other projects and other things because I take care of them and I care about them as people and things like that.

For you guys I’d recommend, because everyone’s on different cycles in their business, but I would be looking at where you are now, a big part of it when you’re going out there and you’re trying to find your team. Everyone’s gotta have an amazing…I’ve got an amazing team of people. Everything from graphic design, to artist, to web, to copy, to animators, to sketch artists, to traffic generate. Every piece of this puzzle I’ve got really good relationships with people that can do all those things, and that’s how I’m able to get stuff done so fast.

It wasn’t always that way. I was thinking about when I first kind of started I was trying to find programmers and I was using a site back in the day, called Scriptlance, it was recently purchased by Freelancer.com, but same thing as freelancer.com and upworks.com, it was a site, right? And I would start hiring all these Indians, and Romanians, and Filipino’s and all these people on projects. I would say on average, I would probably hire 15 to 20 people before I found someone that was reliable, someone that was actually good, that I was like, wow, this person is good. I’d be like, “Hey, I wanna do more stuff with you, you cool with that?” and they’d be like, “Yeah, sure.” I’d give them more projects, and eventually some of these guys became friends. I’ve had one of them actually moved here from Ukraine.

When I find people who are good, I treat them well and I try to involve them. Either I make them an employee or a contractor, or just one of our go-to people that we use over and over again. And that’s kind of what we do. So for you right now I would start hiring people, a lot of people. And even if they’re for dumb little tasks, a lot of them, my projects that I hire people for on those sites are just stupid little things that don’t matter. But, I’m trying to find talent. People who respond who take care in their work., people who are awesome. That’s kind of how it works. When I see somebody’s sit e that I like, or I see a logo that I like, I try to find who did that logo, where are they at? For designers I go to this site called Dribbble. D R I B B B L E .com. Three b’s it’s kind of weird. I go there and I swear I spent an hour and a half last night, but I do this all the time. I search for stuff and I find people that have awesome UI design, or awesome logo design, or awesome….whatever I’m looking for and then I just contact them and I’m like, “Dude, that logo is amazing!”And they’re like, “oh, thanks.”Cause they’re designers and they want you to talk about it. I just like, “Man, I respect good design and your stuff is amazing. You’re awesome. Are you hirable, can I hire you in the future to do something? Cause this is awesome.” Then they tell you yes and you go from there.

I would think one of the biggest things you can do to have more success today, but even more so tomorrow, and the next day, and it’ll make it so as you’re growing your business, it’s like a ball or a big rock rolling down a mountain and it’s getting bigger and bigger the whole way down, is by identifying those team members and people that could become your go-to people to get stuff done.  I would spend a huge focus on that cause that’s so much more valuable than you getting smarter, or you figuring out how to do things. It’s all about finding out who are the people that you can trust, that are rock stars that you can put on your team. And then when you find those people treat them awesome. Don’t be mean. Do whatever you can to bring value to their lives and if you do that they’ll do whatever they can to serve you back. And it’s awesome.

That my friends, is how you get so much stuff done. Not because of me, because I understand all the pieces and I found a team that can do all the pieces and because of that we can move fast. So there you go. Hope that helps. I would say right now there’s probably 15 projects that I have that are in Trello, not in transit, they’re in some level of thing and there’s people from all around the world building pieces of those while I’m sleeping. So I can sleep at night because those pieces are all happening and moving forward, which is awesome.  There you go. With that said, I am almost to the office. So there is your homework assignment today you guys. Start building your team, and then it’ll be on like Donkey Kong. So go get a shirt that says, “On like Donkey Kong” for your sales days, it’ll help.

Actually I hope. I will let all you know if I crush it today. If I bomb, this shirts going in the garbage, going in the fire. It’s gone. Alright, I’m out of here. Have an amazing day everybody, and I’ll talk to you all soon.

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What to do about pirates, copy-cats, and unethical people.

On this episode Russell shares why people can copy your message but they can’t copy your fire. He also talks about how the universe has a way of evening things out, if you are ripping others off.

Here are some fun things in today’s episode:

• Why people can’t clone your passion when they try to copy you.
• Why Russell doesn’t fear the people who steal from him.
• And why if you rip others off, you will be less successful.

So listen below to hear what to do when somebody rips you off.

---Transcript---

Good morning, everybody. This is Russell Brunson and welcome to Marketing In Your Car. Alright, everybody, hope that you are having an amazing day today so far. I wanted to have some fun on today’s podcast. I had like 4 or 5 ideas that we could talk about, but this is the most fun because it’s one that drives us, as producers crazy, yet when all is said and done it’s really not that big of a deal, but it still drives us crazy.

This morning I was listening to one of Garrett J. White’s podcasts about how they can….I can’t remember the title, something about, they can copy you, but they can’t clone your fire, they can’t copy your fire or something like that. He was talking about some other friends, who in his mind, he just kind of knocked them off, or they kind of knocked him off. And he’s talking about how you can copy the marketing style, you can copy the message, you can copy all those kind of things, but you can’t copy your fire. I thought that was really cool, and it was interesting because we had, last month when we were doing our hack-a-thon, we had all our Clickfunnels team out here and that was one of the concerns we had. Do we have all developers move in house, we can have tighter controls on our codes, nobody can steal the code. You know, all these different things. And what was interesting is that, this is me as the outside marketing guy being nervous, like, “I don’t want people to copy us, or what if somebody got our code and they hack Clickfunnels and they’re competing with us?” It’s this fear mentality mindset. The developers kind of laughed, “you know like have the stuff we’re doing is open source and we’re open sourcing it, we’re giving it to the communities so people can build on it to, and all these things. If someone wanted to steal the code it wouldn’t matter because most was out there anyway.”

Anyway, I don’t know how the open source is, but apparently we’re donating most of our code to open source for other developers to develop on and make cooler things and all these things, and I’m just like, “It’s so weird to me because it just seems backwards.” But one thing….I can’t remember if it was Todd or Ryan, but somebody said, “This is the deal. Somebody could go and they could copy our code, or parts of our code, or whatever that might be, but there’s intangibles that they can’t copy.” Similar to what Garrett talked about, they can’t copy your fire. They can’t copy our message and our community, and our work ethic, and our team, and our vision and all the other pieces that go into growing an empire.

They can clone things, but they can’t do all the rest of it. It was funny, I was reading an article last week, I had 10 people tag me to it on Facebook, but it was about a company in the UK that basically knocks off every big hit. Amazon came out, they knocked off Amazon. Groupon came out they knocked off Groupon over in the UK. They knock them off, and build them up really fast. They straight just rip everything. You look at the sites, color scheme is the same, layout is the same, everywhere in the menu set up the same spot. Everything is just identical, and they were saying they have teams of people that all they do is monitor these sites daily, and if Amazon shifts the menu one pixel to the right, they shift their menu one pixel to the right. They’re assuming that Amazon is doing all sorts of crazy testing, so they just straight rip them off. Their whole model is they just rip these guys off and then come back to the original companies and sell them. They’ve sold their Groupon clone to Groupon and they’ve done it others. These guys made over a billion dollars, just ripping people off. So it’s like, you see things like that, and you’re like, I don’t want to be ripped off.

It’s funny because I see people that all the time, my stuff’s up for sale on eBay, I see the pirate sites, as soon as I create a course it’s for free on the pirate sites. The other day I was looking for one of my logos, I couldn’t find my logo file. So I just Google imaged it, and I found the original logo file to my design, I’m like, wow! Who has this on their site? How cool is that? I can’t even find it on my own computer. I went to the site, and on the site there was this thing, “Hey here’s Russell Brunson’s course, I’m going to buy but I need people to pony up some money.” There’s like 100 people that all ponied up like 50 bucks to be able to buy my course so they could all just rip it off and share it together. It’s just ridiculous. It’s funny because there was this time in my life where there was so much fear behind that. I was just like, Oh if they rip it off, then this and that and all these kind of things, and I’ve had people come to me, who are like, we are eBay’s company and we’ll police eBay and we’ll knock off anyone who steals your stuff and posts it. We’re going block it and all these kind of things.

In fact, we had this guy, I probably shouldn’t name names, but I have to name names for the story to be funny. His name was Cody Moya, and he used to clone everything we did. We created a product, and I would announce, we’ve been spending three months on this product, and we would announce that we were launching it. And that same day he would send me an email launching his version of what we did, and he’d somehow just put it together really quick, and he’d have the identical product as us. It was crazy. So we used to call him Cloney Moya, because he’d just clone anything that any of us did, it was so interesting. This is a funny part of the story. Joel Comm had…He bought a copy machine in his office, a big huge copy machine. The tag was like, the Copy Master 2000 or whatever, and he broke the tag off and put his own tag on and it was called the Cloney Moya. So he’d do photocopies on the Cloney Moya. It was so funny because….that guy had some success for a little while, but has anyone heard of him since then? No! It’s because you can copy the sales process, you can copy the content, you can copy whatever, but like Garrett said, you can’t copy the fire. I thought that was really a powerful message for me today.

It’s funny, I had a guy that we published for a little while, and I asked him about his journey, like “how did you get successful online?” He said, “You know what’s interesting, I used to go to…..” some pirate website in internet marketing space, where you can get pretty much everybody’s product for free, he said, “I used to go that thing and I would download everyone’s products and I’d listen to them, and it was the weirdest thing, I had all this information in my head, all these things, but I was never successful. One day I realized that I was straight ripping everybody off, and I’m trying to go out there and provide value to world, and trying to help, to sell my own products. There’s some weird thing with the universe, if you’re ripping other people off, you’re stealing their intellectual property, other people aren’t going to pay for theirs. One day I just got sick of it and cancelled my accounts. I went to some of the products that had the biggest impact on me that I’d stolen, I went and I bought them just to pay the authors for those things. When I did that everything changed. Suddenly my product started selling.” Everything good came after he had done that. I thought how interesting that was.

I’m not too concerned when people rip off my stuff anymore, because they’re not the kind of person I want to serve anymore anyway. The dude who’s okay going and ripping a product and consuming it, and can sleep well at night, is not the kind of person in my coaching programs, using my software. I’m not okay with that kind of a person. So if they want to do it, that’s cool and hopefully someday they’ll see the light, but I’m not concerned about that kind of person. The customers I want are the customers who are going to pay me because they know the value I provide to them.

In fact, if you look at my business now, almost everything we sell now is free. You know what I mean? All our best stuff is free plus shipping. We do have upgrades where you get more, you know upsells and stuff like that. For the most part it’s all free. I give all my stuff away from free. People always ask me, like my Perfect Webinar script, “How much is it going to cost?” Just go get it for free, for 5 bucks we’ll ship it, just go get it. And they’re like, “No, I’ll pay you for it.” And I’m like “Just take it.” And they’re like, “Why do you do that?” and I’m like, “If you actually implement the perfect webinar, guess what’s going to happen? You are going to make a crap-ton of money and then you are going to come and give me $25,000. And that is so much more valuable to me than getting $97 from you today.”

For me, I’m all about giving away all this stuff, so that people can consume it and get a ton of value, and then they’ll want more. They will come back if what you give away is amazing. Just a side note, I’d never heard of Dan Kennedy, this is back in the day. I was on eBay and some dude ripped off Dan Kennedy and I didn’t know, but it was like this marketing thing, and I’m like, “sweet I like marketing.” So I bought these Dan Kennedy Cd’s for a $100, and turns out it was like $1,000 course, but I didn’t know that. So I was listening to this course and it was awesome, I got so much good stuff. So because of that…in the product he kept talking about his Platinum Group, and I was like, “I want to be in the platinum group!” This whole course kept indoctrinating me and I eventually call up DKC and I begged them to let me in and I paid them $25,000 to be in the platinum group and I was in that group for 6 years.  So they made, $150,000 off me, plus I spoke at their events, I sold their products. I’d say they conservatively made 3 or 4 million bucks off me during that time.

I came into their world because somebody else ripped them off. And I remember, Bill at the time, was all freaking out about the pirates stealing his stuff. I’m like, “Dude, do you understand that I am in your world today because some pirate ripped you off and unbeknownst to me was selling your product on eBay and I bought it and now I’m here and you’ve gotten 5 or 6 million bucks from me. Was that worth it?” Yeah, let the pirates have fun, if they want to go do that they’re spreading your message, they’re spreading your word. Just don’t deal with it, because a couple of things, first off, the right people will pay. The people who stumble upon that stuff, if your stuff’s awesome they will come back for more. It’s the drug dealer close right? You give them the first one for free and then they gotta come back.

That’s how I feel, I want to make content so addictive that when they have it, they gotta have more. I don’t know if that helps at all. The biggest thing is don’t stress out about people knocking off your stuff. I don’t put password protect stuff on my download pages because I don’t care. Again, people who are going to rip me off, can rip me off. People who want to buy are buyers and they’re going to continue to buy. And those are the ones who I’m catering towards and to and that’s all that really matters for me. So there you go. If you are stealing stuff right now, knock it off because it’s probably keeping you from where you want to be. As weird as that might sound, I don’t know how or why but for some reason, that’s just how it all works.

Alright guys. I’m at the office, I’m gonna go create some cool stuff. Hopefully go change the world and hope that something comes out today that’s going to help you guys.  Appreciate you all, have an amazing day and I will talk to you guys all again soon. Bye.

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The three steps to get any blessing in life that you want.

On today’s episode of Marketing In Your car Russell relates a Sunday School message to marketing.

Here are 3 interesting things in this episode:

• Why you can become who you want to become as long as you follow someone who already is what you want.
• What Tony Robbins said is the best way to be successful.
• And how after you find someone to model, you have go back and put in the work to get what you want.

So listen below to hear what Russell’s church lesson has taught him about marketing.

---Transcript---

Good morning everybody, and welcome to Marketing In Your Car. Alright guys, so I’m driving cautious today because I couldn’t find my wallet this morning, which happens more often than I’d like to ever admit. But that’s where we’re at today. So I don’t have my license with me. Good thing it’s all back roads from my house to the office.

So I hope you guys had an amazing weekend. For me it’s Monday morning right now, it could be any time for you. I mean some of you guys might be listening to this ten years from now, I could be dead, for all I know and iTunes just doesn’t shut it down and you guys listen to this 100 years in the future. It’s pretty sweet, that is the power of what we all do.

As of today, I’m really happy. I had an amazing Saturday, I remember sitting there looking around, and feeling like, this is one of the most amazing days in my life. If every day was like this it would just…..anyway, it was amazing. I was home with my kids. I was out in the wrestling room with the kids. We went hot-tubbing with the kids. Then I went on a date with my wife to go see The Piano Guys. It was amazing. Days like that make everything, kind of puts everything into perspective makes it all amazing. So that was really fun.

Then yesterday, so I am a Sunday school teacher at my church. Some of you guys may or may not know that. So I teach the 14 and 15 year old kids, which is a fun age, because about 15, 16 is when kids go insane. At least that’s when I did. So I’m hoping to have a chance in my own little way, to touch their little hearts before they get to the insane stage. So it’s a fun age to teach, and I have 21 kids in my class. Which is just way more than one teacher should ever have to teach, but it is what we got. So it’s kind of fun teaching them.

The stuff I taught them yesterday, actually really applies to you, who is listening. So today, I’m going to put on my church hat and I’m going to be Brother Brunson today. And I know some of you guys, you obviously didn’t come listen to this to hear a church sermon, but I promise this relates to you. Even if you don’t believe in anything, even if you don’t believe in God, it doesn’t really matter, I think this is still something that is valuable to you. And I hope that you get some value out of it. So, there you go.

Alright, there’s kind of three core pieces I taught them that I thought was really cool, and it’s kind of been like a guiding force in my life, so I wanted to share them. So the three core concepts you got to understand, so I’ll share all three and then I’ll kind of tie them together.

So the first one actually, so in Mormon theology, we have a couple books of scripture, one is the Book of Mormon which I’m sure you’ve heard of, the other one is called the Doctrine and Covenants. And in the D&C there’s a really cool scripture.  It’s D&C section 130 verse 20 and 21, and this is what it says, “There is a law, irrevocably decreed in heaven before the foundations of this world, upon which all blessings are predicated. When we obtain any blessing from God, by obedience to that law upon which is predicated.” I don’t know about you, but that is amazing. So it basically said in heaven before we got here, there was a law irrevocably decreed, which means it cannot be taken away, it’s there forever, from the beginning of all time til forever. Irrevocably decreed upon which all blessings are predicated, not some blessings, but all blessings are tied to these laws, right? And then if we get a blessing from God it’s because obedience to a law that is tied to that blessing. Is that pretty cool?

So to the class there and said, “What blessing do you want?” So again, these are 14 year old kids, and I’m like, “What blessings do you guys want?” Ones like, “I want a hot wife.” So I wrote it on the board. And one’s like, “I want a 4.0., I want to go to school.” Anyway, they had everything from wanting a hot wife, to I want to watch TV all day. So we had all these blessings on the board. I was like, “Cool, so these are the blessings you guys want,“ and I was like, “I don’t want you to think about worldly blessings, but who do you want to become?” That’s a blessing right? “Who in your life, bigger than just like, I want blah. Who do you want to become?” We wrote down some of those things, like who they want to become. “I want to become a great father.  I want to become someone who contributes to society. I want to become someone who changes the world.” So then we start having some of these blessings that were who they wanted to become. So that was kind of the first step and then I pointed, I said, “Each of these blessings you guys want right now, as we now know, they are irrevocably tied to a law. And If you follow that law, then guess what happens? You get the blessing.” Again, irrevocably is a powerful word, God cannot take it away, it is irrevocable. If you follow that law you get that blessing. So I’m like, “ “Sweet, now we know that, all we got to do is figure out, what’s the law that God created that then gives us that blessing?”

So that was step one in this process. Step two I started talking about Tony Robbins. Now, a bunch of 14 year old and 15 year old kids and none of them have ever heard of Tony Robbins. Like, “Dangit. Well he’s this big huge giant with big hands and big teeth. But one thing that Tony taught me, he said, “If you want to be successful in this life, all you have to do is find people who are successful and then model them.” Step number two, I was like, “If you know who you want to become, there’s got to be somebody else who’s already become that, which means that they followed some certain laws to get that blessing. So if I want that blessing in my life, the first thing I need to do is find someone who already has that blessing. Because they’ve done something right, they followed some law and God gave them that blessing. So step two in this is modeling, find somebody who already has what you want, what you want to become. So I was like, “Who do you guys have? Who’s a potential mentor, someone you like at like, ‘Man if I could be like that person, that’d be amazing.’ So that’s step number two, finding that person and modeling them.”

I talked about how; when I started wrestling I was a really bad wrestler. I think I’ve shared this story before, but one of my first days of wrestling practice, I found a guy who was better than me, his name was Adam. I was like Adam is better than me, I’m going to model him. We went out and were running the track, and he kept slowing down and taking short cuts and all these things. I’m like, oh well, he’s good, maybe if you’re good it doesn’t really matter. You can just take short cuts.” So I’m taking short cuts with him and I’m just following him as my mentor. And unfortunately, what I didn’t’ realize at the time is that he was doing things wrong. And the very first tournament I went to I remember watching Adam, and I’m like “this is my mentor, this is my guy. He’s so good.” And I remember watching him get beat badly, just getting thrown around like a little girl. I was like,”I picked the wrong mentor. I picked someone who’s taking short cuts. Who’s not taking short cuts I can model.” I looked and there was this guy name Matt Wood, he was a three time state champ from my high school, he was about to be a three time….. I said, “You know what? Matt is the new guy I’m going to model.” I realized he had a blessing that I wanted. I wanted to be a state champ. So what are the laws he had to go through to get that?  And I looked and watched him work. I watched his work ethic, I watched the moves he would do, I would model him. And within 2 and a half years of making that decision I became a state champ, and it was all about finding someone who already had it and modeling them. Same thing happened in business. I was not a smart kid. I would say, I remember when I applied for college, they have you get a rank of where you fall in your class, my graduating class was 950 people, was a pretty big class, right? But I was on the lower half. More than half the class was smarter than me. It was a lot more; I was in the bottom third. I was like, “not only am I dumb, but I’m one of the dumbest kids in this school.” And that’s what I thought about. I struggled through high school and struggled through college, but when I got in business I found people who were successful. People I remember modeling, guys like Armand Morin, I looked to him every day.” Man, he’s doing what I want to do. He’s making software and he’s selling it and people love him. I want to be like Armand.” So I modeled him and guess what happened? In a very short period of time, I had a company similar to Armand’s. I found other mentors and I modeled them. So the second step is after you know what blessing you want, is finding a mentor that’s already gotten that blessing and then modeling them. Because they have, either consciously or unconsciously, they have followed that law to get that blessing. That’s step number two.

Then the third step, and this one is very important. And this is again, scriptural. It’s a concept we call the law of the harvest, I asked the kids, “who knows what the law of the harvest is?’ and one of them said something that was right on, he said, “ you reap what you sow” I said “yeah, a lot of us we look at what we want to become. I want to become whatever that thing is down in the distance where we’re going.” And we get started, say, I want to get in shape. So we work out three days and like, “I’m not in shape, this sucks, I’m out.” And you just quit. That’s not how it works. Let’s say I own a farm, I bought this land, and I’m like, I want broccoli for dinner tonight. You can’t walk out there and throw broccoli seeds out there and then get upset that by dinner I don’t have any broccoli. That’s not how it works. It’s all about we have to sow first. You can’t reap until you sow, so you sow, you put the seeds out there and you water them, and you weed them and you do all these things. And you protect them from the elements. You do all the things you have to do to sew seed.  And then when the season comes ripe, then you can reap the benefits of that. It’s the same thing for you. Just because you find a mentor does not mean you’re suddenly going to start eating broccoli that night. You’ve got to go back and sow the seeds. You’ve got to put in the work and the effort and the trials. And there’s going to be a lot of them.

It’s funny, I moved into my new ward, and I look like I’m eleven. Some of you guys know that. We have a bigger sized house and I get people all the time who are confused, like, “What do you do?” and I think sometimes they think that I got lucky. But they haven’t seen the twelve years of sewing that I’ve had to put in to get to this point. It’s insane, if I could show you the battles that I’ve lost, and the scars that we have. I’d look a lot more than eleven if you could see that side of it. But I’ve sewing, sewing, sewing, and finally we’re in the season that we’re reaping it, and it’s exciting, but it’s not something that happened over night. It’s the law of the harvest. So, that’s the third step, you know the blessing, you know who you want to become, you found a mentor, you found someone to model. So you can find out which laws they followed and then you have to put in the work. It’s the law of the harvest. You’ve got to go and plant the seeds, you gotta do the work. If you do the work, which by the way, you’ll notice from your mentors how they got there too, they sewed. That is how they got to where they are now.  But if you look at that, that’s how you’re going to get to where you want to become.

So for you guys, I want to challenge you to start thinking about this, start thinking about who you want to become. Find a mentor to model, then start living the law of the harvest. Start planting the seeds and it may not today, may not be tomorrow, might not be a year from now, might not be three years from now, but if you sew, based on the law of the harvest, you will reap. And that’s something I also believe in as well. So there you go.

Hope you guys didn’t mind my church lesson for today. I hope you see how it’s applicable to you in your life, no matter what you believe, no matter what faith you’re in. It’s something that my faith has brought to me, it’s gotten me excited. I hope that it gives some value to you as well. So that’s it you guys. If you don’t have your tickets yet to funnel hacking live, you’re insane, go get them. Funnelhacking.com is the place. The tickets are on sale now, but they are going quickly. This event may be the last I ever do, because I have no idea how I’ll ever top this. We’ve got Marcus Lemonis from The Profit speaking. It’s going to be amazing. So be there or be square.

Some people are like, “Russell, tickets are expensive.” Are you kidding me? I spent almost a hundred grand just to get Marcus there so he could talk to you. And other people, I have to fly out my whole staff, and get a hotel. I don’t make money on this event, just so you guys know. I’m risking hundreds, not one hundred, but hundreds of thousands of dollars to entertain you for three days. And if you’re not willing to spend you know, whatever tickets are, 5, 6 or 700 bucks for flights and hotels to come out here and do it, you’re insane. I remember Tony Robbins talking about one time, he’s like, “You know what drives me crazy? People will go to this movie, and people have risked hundreds of millions of dollars to make this movie, and you come in and pay ten dollars and sit there for three hours and come out and say, that movie sucked. Are you serious, someone risked hundreds of millions of dollars to try to entertain you for 180 minutes and you’re complaining because you didn’t think it was good. You think about kings back in the day. The most wealthy, powerful people on earth, they’d have a court jester to entertain them and you have people spending hundreds of millions of dollars and you pay ten dollars for that experience.” It just makes me laugh. I’ve never said I hated another movie since then, when I kind of realized, wow, people are putting in their time and effort to entertain us and the cost is ten bucks, fifteen bucks. Insane, be grateful for what is out there, it’s pretty amazing what’s happening now days.

Anyway, that’s it guys. I’m here at the office. I got a fun filled week of work, while the rest of my community is at Traffic and Conversion Summit. So I’m going to be working while they’re playing.

One last story, some of you guys know Dan Gable. He’s like the Michael Jordan of wrestling. Dan was undefeated all through high school, all through college. His last match in college, he lost to Larry Owens from Washington. Only match he ever lost. He went on, three years later to be an Olympic champ, nobody scored on him in the Olympics. Not a single person scored on him, that’s amazing. But, while he was training for the Olympics, he would put in 7 hours a day at the gym, because he was so obsessed and wanted to beat the Russians.  The Russians were the powerhouse at the time. And he’d go to bed at night and couldn’t sleep because he knew the Russians were awake, training, and it made him sick to his stomach. So in the middle of the night he’d wake up and be like, “the Russians are training, I can’t let them beat me.” So he’d get up and go running at two or three in the morning, because he knew that he didn’t want to be sleeping when they were training. I thought it was pretty powerful and that’s kind of where I’m at right now. This week is kind of about, while everyone else is asleep, I’m training. That’s what’s happening. Appreciate you guys. Have an amazing day and I will talk to you all again very, very soon. Bye.

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A glimpse behind the scenes of our new offer that we’re rolling next week.

On this foggy episode Russell talks about the rebirth of the continuity program, and why he thinks the continuity program is so valuable. He also discusses Funnel University and why it’s unique.

Here are 3 fun things in today’s episode:

• Why Russell thinks he will see tons of other continuity programs popping up in the next few months.
• Why Russell is also bringing back the video sales letter.
• And what Russell sees as his role on the internet right now.

So listen below to get excited about Funnel University, continuity programs, and video sales letters.

---Transcript---

Good morning, everybody. Welcome to a foggy Marketing In Your Car. Alright, so I’m driving through the fog right now. It reminds me of, have you guys all seen, what’s it called, Rudolph the Red nosed Reindeer, the old clay-mation one. Where Yukon Cornelius and them are running away from the abominable snowman and they’re going through the fog, and he’s like, “this fog is as thick as pea soup.” Anyway, this feels like today, we’re going through pea soup, I can barely see the stop lights in front of me. But it’ll be fun, so that’s kind of what’s happening.

So today, I’m excited. I’ve been kind of on lock down. I feel bad, I haven’t done a Periscope this whole week. At least I’ve been talking to you guys right. I’ve just been in work mode, it’s been awesome. I had, I think it was Monday I had a bunch of calls and meetings, and Tuesday same thing. I can’t remember, anyway. But Wednesday and Thursday, all I did all day was build a new funnel we’re launching called Funnel University. I’m so excited. I’m so proud of it.

But, I want to call my shot so I’m going to pull a Babe Ruth on you all and I’m going to call my shot. So, I look at what’s happened to our marketplace since we launched Clickfunnels a year and a half ago. And back then there were people doing a lot of things, and since then we kind of launched really hard and heavy with the Webinar Funnel and the High Ticket Funnel, that’s what people have seen. And it’s been interesting as I’ve watched my clients, my students, and even Clickfunnels members as a whole, everyone seems like they pretty much…not that they only have, but as a whole the masses have focused on…and also excuse me, Trip Wire funnels, the masses have focused on those. There’s been Trip Wires, there’s been Webinars, High Tickets. And I would say 98% of pages I’ve seen in the last year has been one of those three things which is cool, which is awesome cause those are the ones we’ve been pushing hard. You know people are funnel hacking me and the process and then everyone else is doing it and funnel hacking each other. It’s been fun and interesting.

But what’s been weird for me, cause I’ve been doing this for a long, because I think this is year 12 or year 13 for me. I’ve been doing this a long time, and I see cycles of what people are focusing on, what they’re doing, how they’re selling and stuff like that. So the cycle’s been Trip Wires, Webinars, and High Ticket, which is cool because, I mean the new book we’re launching called Funnel Stacking focuses on Trip Wire, Webinar, and High Ticket, that’s the thing. But there’s two pieces that I feel like are super valuable in this whole marketing game, that in times of my career have been the most important thing. Again, I watch the trends, and two trends that I feel like have been dead in the last two years, and I’m calling my shot and maybe this is just me, I don’t know and maybe I shouldn’t be saying this, maybe it’s me thinking I’m cooler than I am, but we’ll see. So I’m calling my shot right now. Two things that I’m bringing back with the Funnel University launch that’s happening, it was supposed to happen yesterday, but we missed our deadlines. The lead or gold deadline was not hit, somebody’s going to be shot in the head. No, just kidding. But we’re going to be launching it, rolling out next week.

Two things that are going to be unique number one, is we’re launching a continuity program. And obviously that’s not a new concept, but I haven’t seen someone launch a continuity program in a long, long time. Have you? I’ve seen SAAS businesses, but I haven’t seen a traditional continuity program. It’s funny I remember when I joined the Dan Kennedy world way back in the day. Man, it’s probably ten years ago now, dang I’m getting old. Anyway, they launched their entire continuity program based on the “free plus shipping” with the big huge package and their greatest free money making gift in the world and they put you on a continuity program which was a print news letter. And in the internet marketing space no one was doing it back then, so I saw and I was like, “Sweet!” So we made a free dvd offer and put people on a forced continuity program and we launched and I think in month one we had 800 people within 6 months we had 6000 people on this continuity program with our print newsletter and we were just crushing it, and then guess what happened? Everybody and their freaking dog did it too, it was kind of crazy. Soon it got to a point that there was 8000 print newsletter in the internet marketing industry, and all of them sucked except for mine. Well, no I’m going to say that they really did. I joined all of them cause I was thinking that they were going to be good, but no, they were all pretty bad. And maybe I’m biased, but I don’t think I am.

And then, what happened, eventually they all died away. And I’ve been the only one, we’ve been consistently doing a newsletter now for almost a decade, almost 10 years. Which is kind of cool. So, there you go people who’ve come and gone, we’re still going hard and strong. Alright, so that’s number one, is continuity program, and I’ve figured out a really cool way to do the pricing, the pitch, everything. That’s number one the new thing. So watch, I’m calling my shot over the next six months you will see dozens if not hundreds, of continuity programs launched modeling this one. So that’s number one.

Number two is the rebirth of the video sales letter. I was going to do a webinar to launch this, and I thought you know what I don’t want to do a webinar, I don’t want to do this. So I didn’t, so instead we did a video sales letter. We went back to the old Dotcom Secrets Labs book, and we went through all of our split-tests and there’s like, I don’t know, 50 split-tests are all based on video sales letters. Because in the cycle when we were hot and heavy with that, with the testing for that, we put it into the book, everything was video sales letter driven. Every one of our products, everyone else’s products. That’s how products were sold back then. But I’ve seen very little of it in the last 12 to 18 months in our worlds, so I decided I’m going to come back and do a video sales letter, you’ll see the video spoiler box, you’ll see all the elements that were proven winners from back then I have built into this page, which is excited. I’m excited for it, you should be excited as well. That is kind of what’s happening.

So that’s two things we’re launching. A video sales letter version, a selling system to sell a continuity program. So I’m calling my shot, I will see that knocked off more times in the next 6 to 8 months than anything prior to that. It’s going to be the rebirth of continuity programs and the rebirth of video sales letters. So, I’m excited. Because I feel like my real goal in the Dotcom Secrets side of the business is to push the envelope and do cool things and everyone else can funnel hack me and model it for their business. That’s kind of how I view my role right now. And hopefully I’ll make a bunch of money in the interim while I’m kind of going through that process. I really want to be a good example of ways to sell things and cool things to sell. That people can then model for their individual businesses. That’s really how I see my role right now.

I think that there will be a time where Russell Brunson and Dotcom secrets brand will fade into the night and disappears. But, until that happens my goal is to be a shining beacon and you guys can all copy me. Just kidding, but that’s kind of how I look at it, is I want to be a perfect model of cool stuff you can take and emulate. It’s been fun in my coaching program, people like, “Russell I want to sell Mash print, how should I do it?” Boom! Go to Russellbrunson.com, funnel hack that funnel, that’s how you should do it. “Everyone wants a webinar, what should I do?” Boom! Go to whatever.com, and should do that. You know and I just, I can show them perfect examples. “Russell, I want to do a continuity program, what should I do?” Boom! Go to funnelu.com and kind of point people to our models of each different selling models. “How do I do an invisible funnel?” Go to doubleyourreading.com. Like exactly. That’s what I want me to be, is creating models that people can use as selling systems to reach each of their different things they’re selling. So there you go.

Hopefully that gets you guys excited a little bit. But that’s what’s happening. So I’m excited to roll south for nothing else, except it looks dang cool and I’m excited. Oh, there’s another thing that I did. So typically when we do a video sales letters, and if you’ve read the dotcom secrets book you know this too, we use the star story solutions script to write a video sales letter typically. The problem is star story solution script works but it’s kind of hard. It’s a lot of work, to be completely honest. I think of all the selling things to do it’s probably the hardest one which is why I think a lot of people have gravitated away from that, because it’s a lot of work. Which is why typically for good video sales letter, you pay a copywriter 15 or 20 grand to write a really good star story solution script. That’s just, in my experience, how it kind of goes.

I didn’t want create a star story solution script and I was going to do a webinar, so I was like, “What if I just do a webinar for a video sales letter, and I just make it a really cool video. High production value, but I’m just doing my webinar pitch. So I’m doing the perfect webinar pitch for my video sales letter. So when you see it you’ll see that’s what it is. I recorded it at my house in a couple of different locations. I teach three secrets, I do the whole belief pattern. I take the belief patterns, I crush them and rebuild them, do my stack.  I basically I did the perfect webinar for the video sales letter, which I’ve never done either so I’m excited to see how that does, it could completely bomb, but I think it’s going to crush it.

And the reason why, it’s funny it’d never even crossed my mind as an option until we did that Periscope, a little while a go, I did a podcast talking about how we did $150,000 through Periscope. That one I took perfect webinar script during a live Periscope, it took me 25 minutes to do it. We did $150,000 in sales, so I was like, “Man, this perfect webinar concept can work in other places.” And it was funny I was looking at a lot of weight loss video sales letters. Cause still into weight loss industry people still sell things in a traditionally do video sales letter. There’s a lot more content and base stuff like, “Here are three foods that are going to make you die. Or the three foods you think make you skinny that actually make you fat.” So those still work. Those are structured a little more like a video sales letter, excuse me, more like the perfect webinar script. So that’s the reasoning behind testing it. We will see, but hopefully people will start transitioning their webinars into videos like this.

A couple of other cool things we did, again, it’s not just me, it’s me I’m teaching, I printed out a bunch of websites. I have them up on a easel and I’m showing cool stuff on them in the video. I got this cool graphic GUI animation guy to animate the graphics as well. We’re trying to make some cool stuff, so hopefully you guys can look at those and model with your offers and your videos. Hopefully you get some inspirations.

That’s what’s happening. I’m at the office right now, in this thick fog that’s as thick as pea soup is keeping me from getting there on time. Decade In  A Day starts in 3 minutes, 2 minutes now. Hopefully I get there before it starts. And then I got that for 4 hours, I’m going through 4 new inner circle members. I’m doing intake calls from them. Which will be fun. We call it process Decade In A Day, if you wanted to be part of that just go apply for inner circle at russellbrunson.com.  And then after that I’ll be focusing on getting in the rest of Funnel U live and hopefully by Monday or Tuesday next week you guys will see Funnel University. You have my permission to model it.  Hope that helps, appreciate you guys. Have an amazing day and I will talk to you all again soon.

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No one’s ever progressed by watching four hours of football…

On this episode Russell talks about turning off the football game and getting back to work because people are wasting their lives away watching sports.

Here are 3 interesting (but possibly offensive) things to listen for in today’s episode:

• Why spending a significant amount of sports is not a good use of time.
• What Russell recommends if your number one hobby is watching sports.
• And why you should find out what part of your life you are passionate about, that doesn’t involve watching other people succeed.

So listen below to hear how Russell is going to piss off all the people who love sports.

---Transcript---

Good morning everybody, this is Russell Brunson and welcome to Marketing in Your Car. Hey everyone, I hope you’re having a good day today. It’s freezing in Boise, I don’t know what it is but I keep thinking it’s going to be summer, and then no. And the way our new house is built, I don’t know if I told you this, It’s one of the pains of our house. So, it’s a little bit bigger of a house and there’s four different heating zones. And my bedroom is the last one, and also the heating system and the water system are tied together. So what happens is, because we’re the last room, we have those cool nest controller things, so we have the temperature set in our room to 71 which is perfect normally. But when it gets cold it’ll show 71 is where it’s trying to get to but it’s only actually 67. And for some reason, if it gets to freezing or below, I’m just pretty much screwed. That part of my house is freezing. At night we’re freezing cold. We have all these space heaters, and we’re trying to warm it up and everything, but it can’t get warm. We’ve had 5 guys come, so that’s part of the issue. But that’s okay cause we can bundle up in blankies and stuff to keep warm. The other part though, and we’ve learned this, if I look at the temperature in my room on my nest, let’s say it’s 71, but it’s actually under 71, that means it’s not able to get the heat it needs to warm my room, which is also tied to the hot water heater, which means my shower cannot make a warm shower. If the gauge on my room is 70 or 71 right now, I’m going to have a warm shower, but if it’s not I’m going to have a freezing cold shower. For the last 3 days it’s been below. Any other showers in our house are fine, so I have to go shower in the kids’ rooms. But my own shower won’t and that’s kind of weird. So that’s where we’re at.

I wanted to talk today about something that I’m probably going to offend somebody. And if so, I really apologize. I don’t really apologize; I think it needs to be said. So this is my thought.  I was asking someone the other day, they were trying to figure out what to build, their passions and stuff. I was like, “there’s got to be something you are crazy passionate about. Where you would do it for free and you could inspire others. All of your free time you’re focusing there and you’re learning about it and reading and watching.” And maybe I’m just the weird one but I assumed everyone was passionate about something. I assumed there’s things you follow that you’re obsessed with. For me, obviously marketing, I’m obsessed with it. I read every blog post, listen to every podcast, reading insane amounts of books and courses. I’m just obsessed with that concept, but that’s not the only concept.  There’s a lot of other stuff. For a while it was NLP that became a passion. I was studying, I was learning, I was reading books and courses and cds. It was consuming, immersion of NLP. I had a time I was selling. How do we sell, trial closes, and tonality, and all that’s from when I became obsessed with the selling part for a while. Right now, I think my passion is bio-hacking. What are all the weird crazy cool things I can do to get more out of my body. More energy, more focus, more weight loss, more happiness.  Maybe I’m just insane, because of this bio-hacking phase; we’re in the process about to begin to build out this huge bio-hacking room in our house. It’s going to be insane. I’m hoping I finish it before I’m out of my bio-hacking phase. But as of right now, I’m in it. I’m neck deep and I’m obsessed and it’s so much fun and exciting. Every day there’s a fun new thing. I’m reading the blogs and the podcasts. I’m starting a whole cool company based around it. Just a bunch of crazy, cool things. So that’s kind of what’s happening.

I love it and I have so much fun with it and I assume everyone’s got something like that. So I ask this guy, “What are the things you are passionate about?” And he really struggled trying to find it. Finally he came back, “You know what I’m really passionate about? Sports, I love watching football.” I was like, “Oh man,” I wanted to ask, “How many hours a day do you watch football, how many hours a week do you watch football?” I don’t even know where to go with this. Maybe it’s just because I’m not the kind of guy that likes to watch sports. I love being entertained, I love going to a two hour movie and watching and getting entertained and then coming back to the real world and doing stuff again. But it feels like with sports, especially football. It’s four hours and you watch other people live their dreams and you sit there and you don’t. And you talk about things that don’t matter. And again, some people sports is their thing and it matters, I get that. I’m a wrestler, I get passionate, I watch other people. I get that. But, I think a huge majority of people are just wasting their life away watching sports. Watching other people achieve their goals, and their dreams and things like that. Again, an average football game is four hours, and how many football games do you watch a week or weekend?

My brother, I love him to death, but he watches football all of the time. We were at his house, and he’s a lot younger than me, we were talking and he’s talking about all these super bowls that happened before he was born, that he went back and watched the videos of them. Dude, you watch videos from people who are from before you…You wasted four hours of time watching something that you could have just seen the score. You knew the outcome and you watched four hours of this thing. And it was just like,” Ahhh”. I see people watching golf, and baseball and it just doesn’t make sense to me. You know, it’s been interesting. I love going to sporting things. I went to the wrestling match of the kids the other day. I like going to baseball games and football games. For me, it’s a lot less of going to watch the sport. And the sport part is fun, I get that, but it’s the people, the atmosphere. I enjoy that part of it. But sitting down in front of the TV and pushing play while your wife and kids do other things and you’re just zoned out. It just makes me sick thinking about how many hours are wasted. They could be doing so many more productive things. Helping to enhance you and your life and family and people around you, people you could serve. If you took that four hours a week, assuming you’re watching one game and not twelve. The four hours you spend watching a game and use it to read a book or to read blog posts, for crying out loud, just something. You can develop skills that can actually help other people and change the world in your little way. That’s kind of my thought. I just feel like, there’s nothing inherently bad with sitting there watching a football game. What does Garrett White say, “You’re sedating yourself, so you don’t have to deal with all the rest of the things.” I’ve been to people’s houses where I go over there and their watching football and their wife and kids are in the other room, and they’re missing it!

So if you’re number one passion or hobby or talent is watching sports, I recommend deleting ESPN or ESPN2, or ESPN the Ocho, or whatever. Whatever you’re watching, turn it off. It’s not that important. Have them text you the highlights of the game. Watch the news, the recap for three minutes. They show you all the important plays that happened and you don’t have to waste so much of your time, energy and talents on that.

I don’t know where I’m going with this. I think I’m just very guarded of my time, every waking minute. Because I know that there’s so much to do, so much that I want to become, and I feel like, four hours, or three hours or one hour, of whatever sport you’re in, that’s a big sacrifice. If you’re billing your time that four hour period of time, it’s not making at least 5 grand an hour, if you’re not making 20 grand from there, there are way better ways to spend that time. So I encourage you guys to turn off the TV and stop watching sports. Watch the highlights, I’ll allow you to do that because I even like the highlights, even sports I don’t like, it’s still fun. Like golf, I will never watch golf or baseball or pretty much any sport to be honest, but I love watching the highlights, because you get to see the one cool thing that happened in 4 hours. I get that, so I give you permission to watch the highlights, but turn the darn TV off, pay attention to your wife, your spouse, and it’s time to cultivate a hobby or talent that isn’t involved watching other people succeed. It’s around you helping and serving and changing somebody’s life. Think about what aspect of your life you are passionate about. Is it financial, is it health, is it business, is it recreational, is home building, is it gardening? I don’t care what it is, pick something. Start doing that, because first off, when you start doing it, you’re going to become a better person. I don’t know anyone who becomes a better person watching four hours of football. It doesn’t happen. Maybe you know players names better or you can guess the scores or you can cheer for people, but it doesn’t make you a better person at all. I almost think, it’s the second you turn the TV on, your progress in life starts moving backwards. I feel like we’re always either moving forward or backwards. The second you push play on ESPN you start moving backwards, because you’re no longer contributing, you’re just being entertained. It’s like a movie you guys, that’s it. So there you go. I’m sure I pissed off a lot of people who love sports, but I care more about you and about what you can become and who you can serve. So turn off the TVs, let’s find a passion, find a hobby. Something that, first off, is going to better your own life, and second off, you can use that to better other people’s lives. That’s the secret spot where you’re going to find a business guys. If you’re not passionate about something yet, turn off the TV and go to Barnes and Noble. Lock yourself in there and walk around and read every book until….read the first chapter of a different book in every single section, and the book you’re not able to put down, that’s the one. Go buy it and go start consuming it and go buy all the other books around that topic.

That’s how you should begin your journey. Turn off the TV, go get a book and that’s it for today. I’m going to go in there and get back to work on writing a book. Book number two, first draft is done and we’re working on getting it all done. Hopefully have the first printed draft live at the funnel hacking event. So I’m excited. Appreciate you all, have a great day and I’ll talk to you soon.

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What is t-shirt video publishing schedule?…

On today’s episode Russell realizes why other marketers wear white shirts every single day. He also talks about why he hasn’t worn white shirts in the past, but why now he might consider it.

Here are 3 cool things to hear in this episode:

• Why Russell has to go buy all new clothes for Funnel Hacking Live.
• How if you watch enough videos of Russell you will know his shirt rotation.
• And why Russell is considering wearing boring dress shirts every single day.

So listen below to hear about Russell’s t-shirt drama and learn which of Russell’s shirts are his favorites.

---Transcript---

Hey everyone, good morning and welcome to Marketing In Your Car.  Alright, so we are on the way to the office as usual. I had a thought.  I think I figured out why people wear slacks and a white shirt, finally. It took me a long time to figure it out. Yesterday, for example, we had 4 of our Clickfunnels certified consultants, who are just crushing it, come in and we filmed their stories; which are really inspiring. One of them is doing over a million bucks a year from what he got in the certification program; which is crazy inspiring because it was 8 months ago. One of them is a stay at home mom.  She’s got 12 full time clients now paying her between 1200 and 2500 bucks a month which is super cool.  One is a network marketing guy who was struggling with network marketing and now he’s doing this and just crushing it.  Another one is Donna. She’s a graphic designer. She went to the certification program. She doesn’t just sell them graphic design now, now it’s funnel building.  She’s able to 10x what she charged each of her clients.  It’s really fun hearing all of that. I was going to go meet them and I had to pick my wardrobe. I was going through all my stuff and I’m like, “I’ve worn this shirt at two different events and I’ve probably filmed 12 videos in it. And this shirt I’ve worn to three events and I’ve probably filmed 15 videos in. Everything single thing of clothing I have I can remember multiple, like 5 to 10 videos that I’ve worn it in. I don’t have a ton of clothes. But my wife is always mad at me because I always go buy more clothes. I’m like you don’t understand because I make a video and that video is out there forever and everyone has seen that thing. And it’s funny because I’ll go to an event and I’ll have a shirt on and people will be like, “Hey I saw that shirt in whatever.” And people will say stuff like that.  And I don’t typically wear a white shirt and a tie, or a white shirt and a sports jacket or whatever.  I just wear t-shirts or I wear button up shirts like that.  But the problem is when you wear something like that’s got color or flare or whatever you want to call it, or it’s a t-shirt with a funny saying. After you’ve worn it once, then it’s in stone on a video. You can’t wear it again. For Funnel Hacking Live, I have to get all new shirts, because everything I’ve worn, a percentage of the audience has seen me wear before and its awkward because their like, “Does Russell wear that shirt every day? I thought he was successful.” It’s like this horrible thing.

I was thinking about my friend, Ryan Deiss, he does his events and videos and he always has a white shirt and a suit jacket on. I used to think he’s trying to be all business-y, which is the anti of me, but now I kind of get it. If he wears a white shirt and jacket, people just assume you have on a new white shirt every time, but it could be the same shirt. He can wear the same shirt every day, for the last ten years and nobody would know, because it’s a white shirt.  And people assume, “oh if you’ve got a white shirt and tie, you’re a business person and you’ve probably got like 50 of them and they’re all dry-cleaned every single day. For all we know, Ryan’s wearing a shirt and no pants.  Or it’s the same shirt and he never washes, he goes to the office and he’s just got one hanging up there, throws it on and boom, does a video, but nobody knows. So, there’s something to think about for today.

I have no idea why I brought that up, outside of the fact for any of you guys, especially doing daily periscope videos I keep preaching and telling everyone to do. After 5 days everyone’s seen your wardrobe. If you go back through my periscopes, you kind of know my rotation. Monday I’m probably wearing this. Tuesday I’m probably wearing this. It drives my wife crazy because there’s only 5 shirts I like. I got this really cool one that I got online. Its yellow and it says “It’s On Like Donkey Kong” and it’s got a big picture of Donkey Kong. I love that shirt. I would wear it every day if I could, but people would see it. “Hey Russell, three periscopes in a row and you’re still wearing the Donkey Kong shirt. Why?” I’m like, “Dangit!” Even if I bought three different versions of that shirt people would still think it’s weird.  I’m like, “No I washed it, I can wear it two days in a row, because laundry night was last night. So I can wear it.” But no you can’t. It has to be two weeks out. I have to plan, “I wore this last week, I have to wait another week.” Because you don’t want people to think you’re weird. I have two American Fighter shirts that I love, that are my favorite. A blue one and a red one, and again those ones I would wear every day. But the problem is the same thing. You’d think I wore the same shirt every day. So I have this dilemma where some of you guys who are bloggers or podcasters, you can wear the same clothes every day and nobody would know. But because I had to choose videos as my medium it just ruins everything. I’m trying to think if I should go and find a white shirt. Or a shirt that is plain enough, and you’re like, “oh, maybe that’s just one of many dress shirts that are similar.” Then I could just wear the same thing every single day. I don’t know. Then I have to start wearing dress shirts which is not going to happen. So there you go.

I guess the moral of this story is, if you’re going to pick a daily video thing, make sure that you’re okay with the fact that people are going to see the same shirt every 5th episode or whatever. It was funny, a while ago I started this….I’ve tried to do this whole consistent publishing thing forever. It’s kind of hard. In fact, the new daily periscope thing has been the best one that’s been consistent along with the marketing in your car podcast. But one thing that I remember is when I started doing that, is because I was doing this daily one. I would do this daily sketch, and I did 12 days in a row, at that point I’d be through every shirt. I’d start over, and they kept coming. After 3 cycles of that, jI was like, “This is embarrassing.” Then we did this thing where I was like, “Hey if you want me to wear your shirt on my show, send me your shirt and I’ll wear it.” So we got all these people sending the weirdest shirts. Some things I was like, “I can’t wear this.” But of course, that’s what people wanted you to wear. “Let me order the weirdest thing possible and make Russell wear it.” So that kind of died. I quit doing the show and a lot of it was because I felt dumb about wearing the same clothes every single time.  I’m not sure if you can relate to this, but I hope that……Again, I don’t know if I’ve provided any value today, but hopefully there’s an entertainment factor.

So I’m at the office now. I gotta get to work. I’m wearing one of my 5 favorite shirts, so if I do a periscope tonight, you guys will see it. It’s a maroon one that says, “Obey” on it. So if you see that tonight that’s why. I apologize, but I’m out of shirts, I got nothing else.

So I’ll have new stuff for Funnel Hacking Live. So if you don’t have your tickets yet, go to Funnelhacking.com and get your tickets. So you can see what new outfits I have. If nothing else, that should be of value.

Also, Marcus Lemonis is speaking, Sean Stephenson, Alex Charfen, Kyle Cease, me, Liz Benny, a whole bunch of other amazing people. Do not miss it, it’s going to be awesome. Have an amazing day and I’ll talk to you guys soon.

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money4college, sublimenet, and other goofy things I came up with when creating my business…

On this episode Russell talks about some silly names he’s used for his businesses in the past. He also tells a funny story about when he was new to the business.

Here are some fun things to listen for in today’s episode:

• What the name was that Russell used for his first software website that was immediately shot down by his wife, Collette.
• Find out how Russell decided on Dotcomsecrets.com for his business name.
• And hear what the name of the little known parent company of Clickfunnels is.

So listen below and laugh with Russell as he talks about the struggles of naming his businesses.

---Transcript---

Good Morning, everybody.  It’s an amazing day today.  Welcome you guys to Marketing In Your Car.  Hey everyone, it is really a beautiful day right now. I’m feeling good, it’s a little chilly, but the sun’s up, everyone looks happy outside, and I’m excited.  It’s going to be a great day. I’ve got to film 21 more videos today for our new Ignite Your Funnel sign up process.  We’re rolling out this really cool thing when someone joins Clickfunnels… We’re all about how figuring out how to increase retention and stick rate and get people consuming the product. We’re launching Ignite Your Funnels.  When you sign up for Clickfunnels, you’ll get this 21 day program that’ll walk you through igniting your funnels. It’s going to be really fun.

So that’s what’s happening today on my side. Today’s episode is going to be kind of off topic because I thought this was funny.  I’m curious for all you guys out there, what your first business name was? All of us got started, where we’re at today is not where we started.  I got started over 12 years ago, which is funny. It makes me laugh because, my very email address ever…not ever, but my very first business email address. I remember I set up a business, because I wanted a very professional business email address.  I don’t have the email address anymore, but it’s funny because, my email address I set up was money4college@juno.com and it wasn’t…It was M O N E Y then 4 and then college @juno.com.  And in my head I’m like, this is a really good business email address, people will know I’m in this business to make money for college.  That was my email address for a long time, not a short time, a long time.  In fact, a few people who knew me back then, Mike Filsaime, a lot of times he’ll see me and still call me, “What’s up, money for college?” It’s so funny now because in my head I was like, this is a really good idea. This will be a very professional business entity.  I tried to buy money4college.com, but somebody owned it, luckily. Otherwise my whole business would be based around money for college.  That’s was my first email address, I had that probably for 5 or 6 years of my business. I was doing all my professional business through a free Juno email address.  It was funny, the first time we had 5 or 6 employees at the time and I was using Juno still. One of the guys we hired was a tech dude and he was like, “Why don’t we have email addresses at our domain? “ How do we do that? I didn’t even know that was possible.” He set it up so we had Russell at whatever.com.  So that was my first awesome business naming thing.

A while later I remember… I was learning about online marketing and all these different things. At the time, my degree was in Computer Information Systems. I was like, “I’m going to be a programmer. I’m going to program stuff.” Unfortunately, it turns out I’m not that smart. I could never actually figure things out. I had this SQL class, I was really excited.  The first two days were like the coolest thing, I was like; “This is amazing.” And by the third day I was lost. The rest of the semester I could never get past the third day. It was over for me. I was not going to be a programmer. I thought I was going to be, and I knew that was the route I wanted to go. I wanted to launch a software company. I spent weeks trying to find the perfect domain name. Everything I checked was gone. This was 12 years ago. It’s funny now, because now you can still find good domain names if you look hard enough. So, I was trying to find a domain, and I finally found it. The one. The domain I knew from the beginning it was going to be… our entire empire would be built off of. My software company was going to be amazing. So, I was so excited so I went and bought it. I don’t think I knew how to buy a domain back then. I think I spent like $40 or $50 on this domain. I bought it, and I was so excited. I had bought some website builder software. I can’t even remember what it was called. Some website building platform I bought the domain through. I was so excited, I spent that whole day. My wife, we just got married.  It was our first year of marriage.  Poor thing, she’s been through so much. It’s shocking to me that she’s still around. So she’s working while I’m at home trying to make millions between wrestling practices. So I’m in there trying to build this site, and I’m learning how to… this is pre, me using Front Page.  This is total horrible website building. I’m building this thing out. I bought a bunch of resale rights to a whole bunch of different software products.  We’re selling software, this is pretty exciting. In fact, we’re selling exciting software. My domain I bought was exciteware.net. I’m sure that domains… I don’t think I own it anymore. I was so excited, “We’re selling exciting software, this going to be amazing.” So my wife gets home. I’m like, “Collette, I gotta show you what I just created; this is going to be amazing.” I’m building up the hype and suspense, like I like to do. If I’m like, “This is the domain that I bought”, she’s going to be like, “Alright.” So I gotta build up the hype so when I announce she can hear the angels singing and it can be this big deal. So I’m talking it up, “I’m selling software. I’m selling this software, and this software. All these different software resale rights that I bought. We’re selling exciting software. The domain I bought is Exciteware.net.” I remember she looked at it. And she didn’t hear the angels singing. She didn’t get excited. In fact, she had this concerned look on her face and she said, “When I hear Exciteware, I think lingerie”.  I was like, “What?” She’s like, “I’m not going tell my mom you own a website called Exciteware. She’s going to think you sell underwear. Exciting underwear. “ I’m like, “No, it’s exciting software. This is really cool.” She’s like “No, this is embarrassing.” My whole world collapsed. I spent months trying to figure out..

Oh crap, a cops coming out. Please say he’s not getting me. I wonder if it’s illegal for me to be talking on the phone like this. Hopefully that’s not why he’s pulling behind me. I don’t know the laws. Cross your fingers, otherwise you guys get to hear a cop pull me over. There’s a cop in front of me too. I wonder if this is a sting operation.  “We listen to Marketing In Your Car, Russell. We know the route from your house to your office, this is a sting op. We’re going to take you down.” I hope that’s not true. We’ll find out in a little bit.

Alright, so where I left off… So my wife is just like, “No, that’s a horrible name.”  I was devastated because I spent $40, which back then was more than I made in an entire year. It was all my money. We had zero disposal income. I was making exactly $0 a year my wife was making less than $20 grand a year. We did not have money, so I didn’t have $40 to spend but I spent it. I was devastated. I remember being depressed. This was the foundation for my empire. You just destroyed it because you think it sounds like exciting underwear. I thought that was kind of funny.

So last night, we were in bed talking and I was like, “Do you remember Money4College?” and she was like, “Yeah, do you remember Exciteware?” Oh dear me. We’ve come a long way since then. I thought it was funny.

So, I kept trying to think of other company names. I remember for some reason I always thought the word sublime was the coolest word. SUBLIME. It’s like a slide.  SUUUU and BLIME and you bounce off the end of the slide. Sublime. I thought sublime was cool. So I was like, “The only idea I have is sublime. I like that word.” So I ended up buying sublimenet.com that was the company name for the next 4 or 5 years. Which is weird, it didn’t mean anything. But that was the only other idea I had that wasn’t exciting software. So Sublimenet, is a horrible name. Anyway, that‘s what it was. Sublimenet.com was the business name for the next few years. I remember I used to buy domain names and they would be part….Sublimenet would be the company, but I’d have different…Zipbrander or ForumFortunes. All these different products underneath there. I kept trying to find the perfect name. I remember one night; I was on buydomains.com or one of those sites. I’m typing in tons of ideas trying to find one. All of the sudden I found it. It was DotComSecrets.com. I remember, I was just like, “That’s it! That’s the name!” It was amazing for me. It’s funny now because now, a lot of times, I’m like, “should I try to build the info business around that name, or should I not?”

The two cops took a right. The sting operation was unsuccessful they didn’t catch me.

Anyway, even when I titled my book, DotComSecrets, Jeff Walker told me, “It’s the worst name ever!” But I’m like, that’s my thing. Anyway, I still like DotComSecrets. I actually think it’s really cool. Some people think it’s dumb, but it became the name. It was much better than Sublimenet or Exciteware.  Now where the info for the coaching side of our business kind of grew from, which is kind of cool.

I remember with Clickfunnels….I almost wish we would have named the company Clickfunnels but we didn’t. Because initially we had 3 software products we were going to build under this brand. It was going to be Clickfunnels, Backpack, and Actionetics, were the 3 software companies we were going to launch with one parent company. We were trying to think of a cool name for it. Most of you probably don’t even know this, but Clickfunnels parent company is Etison. It’s a domain that Todd had bought a long time ago. And we thought it was cool because Thomas Edison is cool. But the whole Edison/Tesla scam thing….the T was kind of for Tesla. So it’s like this weird thing. Initially we were going to give away Tesla’s when people promoted Clickfunnels. Anyway, the company name is Etison. So we were going to have Clickfunnels, Backpack, and Actionetics, as the 3 software products. But after we launched Clickfunnels and it blew up way bigger than we ever thought. Instead of making separate software companies, we made the decision to build everything internally. Now all those products are inside of Clickfunnels. I wish we would have named the company Clickfunnels. We didn’t. It’s similar to 37 Signals. 37 Signals is kind of a random business name. Then they had Basecamp, High Rise, all their different software tools. Recently they changed it so their business name is just Basecamp. Maybe we’ll switch it to Clickfunnels someday. I don’t know. But there’s the history of naming of my companies.

That’s about it, you guys. So I hope that was fun. I know there’s not really any educational purpose to that outside of just making fun of myself. I’m sure all of you guys got cheesy names in your business domain name, email address history. I hope it makes you smile when you think about some of the goofy things you’ve done along the way. There you go. I’m at the office. I’m going to go film 21 videos to help people ignite their funnel. Good stuff’s happening today. I’m also going to make a cool upsell video for our Funnel Catcher course. Yesterday we made a sweet sales video for Funnel University that I’m really excited for. There’s a lot of cool stuff happening. February is going to be insane. I’m trying to get out a lot of things before our March event. The March event ticket sales are going crazy. In the last 3 days we sold 40 more tickets, I don’t even know how sales are coming in, but it’s exciting seeing it. Because I’ve been stressing out, we’re not going to sell enough tickets.

Oh we’ve got really cool direct mail piece that’s coming out this week. It should be hitting everyone this week, actually. If you watch to Marketing Quickies Show, I showed this really cool mail piece that I got from some car dealership. It’s like a forwarded email that the guy printed out and sent to me, it had a sticky note on it. It’s a really cool marketing concept. So, we kind of modeled that. Basically it’s a letter we’re going to email to Ben; we have two Ben’s on our team that are doing outbound phone sales for the event right now. So I forwarded this email to Ben.  “Hey make sure people get in, extend the discount through February 5.” So then we printed that out and put a sticky note of Ben saying “Hey, if you haven’t got your tickets yet, give me a call.” Then we fold that up, put in a letter and handwrite the address on it. Anyway, it’s a really cool mailing piece and I’m so excited.

I was trying to send it to all Clickfunnels members, but we didn’t have addresses for everyone. We ended up having addresses for 4,000. So 4,000 Clickfunnels members will be getting that letter this week, maybe you’ll get one. I’m really proud of that direct mail piece, I’m sure the event will show the stats of how it all worked. It’s pretty cool. I love marketing, it’s so much fun.

That’s it guys. Appreciate you all. Have an amazing day and I’ll talk to you all soon.

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If you have severe ADD like me, this may help…

On this episode Russell talks about how to get work done that you associate with pain and don’t want to do. He also talks about the struggle with A.D.D.

Here are a few fun things you’ll hear in today’s episode:

• Why Russell hates writing and why he tries to avoid it at all costs.
• The one hack that will help you get things accomplished when you associate the task with pain.
• Why Russell thinks A.D.D. is a super power and why you need to learn how to channel it.

So listen below to hear how Russell gets crap done that he doesn’t want to do.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Welcome back. Hope you guys are having a good time. I’m heading to the office and its cold today. And of course I didn’t wear shoes or socks, I got flip flops on. My car…the gas light just turned on which means I have to get gas right now, in my flip flops in the freezing cold.  You’d think I’d be a little smarter than this at this point, but I’m not. So there we go, one more time for my wife to tell me “I told you so. For not wearing your socks and shoes today.”

I don’t know about you but I can’t’ stand wearing socks it’s not worth the 30 seconds of warmth you get from the walk from the car to the door.  I don’t know, I hate that at night if I wear socks….or go to church. Socks are tight around your ankle and you take them off and there’s that sock line.  And that sock line doesn’t leave immediately.  It stays there for like an hour, maybe I got swelling in my calves or my cankles, I don’t know what it is, but it’s no good. I’d rather go bare foot all the time.  And that’s what I do. Except for church. It’s cause we’re in America.  My aunt and uncle live in Samoa. I went to church out there, with them. In Samoa they wear, you know those lava lava’s, those nice flowery ones people wear in Hawaii and Samoa.  So they have them at church and the men wear formal lava lavas. They actually look like…honestly looks like a big skirt. They have a belt on them and they’re long and they all wear sandals.  They can wear it Samoa, why can’t I in Boise. It’s not that weird.  Maybe I’m going to start wearing lava lava’s and flip flops to church. Is that sad I’m laughing at myself?

Back on to mission for today. We’re kind of on a series of time management and getting crap done. I wanted to share another thing that hopefully will help you guys a lot.  I don’t know about you, but there are some things in my to do list of things that I need to do, that for some reason when I look at them I have so much pain associated with those things. That I’ll do almost anything to avoid them. I know you guys all know what I’m talking about. I’ll look at something, If I do that…..your subconscious mind associates pain with some things. Probably the best example, we have a new offer coming out called, Funnel University. Maybe you’ve heard of it, if not it’s going to be awesome. I wanted to make a really good free plus shipping offer to get people into that program.  There’s a bunch of cool stuff I’m filming today.  One of the things I’m doing is….I found out…I’m off on another track, but I’ll come back I promise.

We did a periscope a little while ago.  I talked to you guys about how we did 150k from this periscope. All I did was take the perfect webinar script that I normally do on a webinar. I did it on a periscope and we made 150 grand. That concept works, I can do the one thing, the 3 secrets, the stack close everything the same way we do in a webinar, but I can do it on a video. My next thing I’m going to make a sales video, a VSL, but I’m going to follow that model. So we’re doing that with Funnel University.  We’re actually filming that today, which I’m excited about.  It should turn out epically amazing.  We’ve spent a lot of time and effort to make this one sweet.  You will all see it soon.

For that free plus shipping thing, I wanted to write a book similar to the DotcomSecrets Labs book, something that’s really powerful and useful.  So I wrote this book called Funnel Stacking, The Three Core Funnels and I walk you through tripwire, perfect webinar, and high ticket funnel. I show the sequencing and the email sequences that pushes you from one to the next.  How we ascend people up in the whole….everything. People always ask about that, so I’m like, “I’m going to show them everything. Here’s the email templates, here’s the stats, the numbers page by page. Just everything. So I was really excited by that. When we were in London, I actually wrote the first chapter. It took me…. it was when we got to London and our times zones were messed up in our brains, it was 2am which, I think is like morning time for me. So I spent like 5 hours that night writing this thing. I wrote chapter one.  When it was done, it sucked.  I hated it.  I don’t know about you guys. Writing is hard for me, it’s not something I just flow with.  I had so much pain afterwards.  That chapter sucked! It took me two months to get the next to sections done.  Because every time I looked at that I was like, “Remember that night in London, It was painful, my eyes hurt, I was tired, my kids were up”.  All these things associated with that one task that caused pain. So much pain that I would avoid it at all costs.  I’d be like, time to write the book, and all the sudden something popped up. Of course I’m going to go to sushi with you guys today. Me, who hates taking phone calls, the phone would ring, and I’d be like let me answer real quick. Anything on earth I could do to avoid that task, I would do it. I think all of us have that same kind of problem.  When there’s things we know we have to get done but we don’t want to, somehow our brain finds a million ways to deviate from it, because we have so much pain associated with that thing. The brain is always looking for pleasure. Where’s the outlet, where can I get pleasure.  And we’re looking for every escape possible.  For me, some people are stuck in that spot forever, I’m guessing if you’ve got a task, a website or business that you haven’t launched yet, it’s because of that. You’ve got so much pain associated with the birthing of this thing that you just never do it. And that’s why you’re frustrated and not happy with yourself and not accomplishing what you want to accomplish. I’ve been trying to figure out different ways for me to smash through those things. I’m going to tell you my strategy, what works for me. Hopefully some variation of it works for you.

So when I have a task, that I have so much pain associated with it, that I know my body, my brain, my mind, and everything is going to sabotage me. Keep me from doing that. I know that I have to overload my senses. I have severe ADD, as I’m assuming most of you do. Most entrepreneurs have some form of ADD and even if you’ve never been diagnosed, I’ve never diagnosed, but I know the symptoms.  I know the root issues, I know how it works. I‘m a big believer that ADD is not a bad thing; I think it’s a super power. It’s kind of like the X-MEN.  You got these dudes that can fly, some can be invisible, some have metal things that shoot out of their hands. They’re super humans. The whole show of the X-MEN, the humans, the normal people are trying to take away their powers so they can be normal with them.  It’s like, “Dude you can fly, why would you try to get rid of that?  It’s not a bad thing”. I feel the same way about ADD, it’s a super power. Everyone’s trying to give your kids drugs and talk about how it’s bad.  But you look at everyone who’s hyper-successful today that I know all have severe ADD. It’s a good thing, but you gotta learn how to channel it. So with typical people, you can look at a task and you focus on it and you accomplish it, right? For people like me, and probably you who have ADD if we focus on one task, it stresses us out. It’s hard to do.

So in school; and I was a horrible student in school, but one of the reasons, teachers are like focus, don’t talk, don’t make noise, listen to me. I’m trying to listen to this teacher talk and I’m stressing out. There’s just this one thing happening and your brain is going a million miles a minute.  So one thing I learned, I had a chance to meet the #1 ADD doctor in the world and he confirmed this, and its cool; I’d have to have something in my hands and fidgeting with it, to be drawing on my paper. I’d have to be doing 8 other things just to be able to understand to my teacher. Because ADD people, we have to be doing multiple things or else you can’t focus on anything. The more things you’re doing the more you can focus on one thing. In school I’d have to fidget or tap my pencil, be doing something. If you look at me now, when I’m in the office, I’m on a conference call, I’m doing 8 things. I’m usually drawing while I’m flipping the paper. I’m doing all these things just so I can focus on the one thing that‘s actually important. It’s really weird, but that’s how our brains work. If you understand that, it’s kind of cool. For me to actually write the book, I had to completely short circuit all my other senses. Otherwise, I’d be looking at Skype, looking at Facebook, jumping back and forth. What I did…If you’ve seen my office, I’ve got 3 monitors, I’ve got a treadmill desk, a rising desk, things like that.  So what I did I took all my chats, my Facebook, everything, I moved them on the two side monitors. And then I used my rising desk to raise my monitor up, put my treadmill under my desk, turned on music. So what happened, I started walking on the treadmill. So I’m walking on the treadmill, I’ve got music playing, I’ve got all these things happening around me. And I’m focusing just on one monitor, and the only open on that monitor is a word document, as well as an image file, I have all the images for the book.  I was not allowed to get off the treadmill until the book was done. I started walking and what happened for me, all the other senses were…..for you to walk, and to think and to read and to have music playing. All these things happening at once, your brain has to focus. So I did that and it short circuited all my body’s ability to go and complain, “Hey, why don’t you check Facebook?” “I can’t check Facebook! I’m walking, if I check Facebook I’ll fall off this thing. Just back to the book.” It kept forcing me to go and do and accomplish.

There’s the trick, guys. There’s the hack, something I do. So if you’ve got something like that….I remember one time when I’m going to go to Barnes and Noble to sit at the café and I’m going to write this thing out. It didn’t work for me. I’m looking at these people walking by and I can’t focus. For me, it’s all about getting a spot where I have to focus on the one thing without having all these other external things happening. Maybe a coffee shop would work for some of you guys. It didn’t for me. I kept wanting to go look at different books and magazine. I was doing research. I kept standing up and walking over to the books.

That’s something that worked for me. The biggest thing I would do with you guys, your strategy is going to be different, but the concept is the same. There’s a task or something that’s causing so much pain inside you that your body is forcing you to not do it. So understand that you’ve got to force yourself to do, but you’ve got to figure out a way to do it, in a way that keeps you focused. We talk about, we’ve been doing a lot of work with addictions and things like that. A big part is you’re always moving towards pleasure and away from pain, because that’s how our bodies work. You’re moving towards pleasure and away from pain. So if you can surround yourself with….when you have something that is naturally towards pain, so you’re swimming upstream, you’ve got short circuit the other things around you, so you can focus, then also tying pleasure to it. How do you make this pleasurable? So for me, as soon as this book is done, boom we’re going to sushi.  Or, as soon as this chapter’s done, what’s going to happen… For me, it’s a blend of those two things. One is, doing a lot of things so your mind can focus on the one thing at hand. Number two is tying a big reward to it, so that that pleasure is more pleasurable than the pain and experiences you go through.

There’s some ideas, some techniques I use. Hopefully that helps you guys a little bit. I’m at the office now. Today’s filming day. So I’m going to be recording 30 something videos today for four or five different projects. That’s how we roll over here. So that’s what I’m going to be doing today, you guys. Appreciate you all. Have an amazing day, and I’ll talk to you all again soon.

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The real secret behind delegation and getting stuff done.

On this episode Russell talks about how he gets so much work done. He shares a secret of how to do that by outsourcing and how to make it work for you.

Here are 4 cool things to listen for in today’s episode:

• How Russell figured out who to hire for various tasks.
• Why A players are 3200 times more productive than B players.
• Why you have to kiss a lot of frogs before you find your prince.
• And Russell’s advice for finding A players for your business.

So listen below to hear how to find A players to help you get more stuff done in your own business.

---Transcript---

Hey everybody, this is Russell Brunson and welcome to Marketing In Your Car. I’m already halfway to the office so this one might be short.  Nevertheless this is part of a new series I’ve started, between marketingquickiesshow.com and marketinginyourcar.com.  These are my two content things, so if you’re not on both you’re missing out because we’re going back and forth on the storyline. Yesterday on my marketing quickies show, Mike Stanczyk, some of you may know Mike, he asked me, “I want to know more how you’re so productive, how you get stuff done, your work ethic”. So, I’ll talk about some of those things.  So yesterday, on the live periscope, I talked about a concept called “lead or gold”. It kind of goes into the core foundational mindset of how to get a lot of crap done.  So if you go to marketingquickiesshow.com and click on the one that says “How to get a lot of crap done”.  That’s a foundational piece on what I’m talking about today. So my goal for the next week is to share a bunch of ideas of how to get a lot of things done.  So that’s the first one.  So go listen to that, it’ll be number one.

Today I want to talk about, it kind of shifts over to the side of delegation and outsourcing and things like that. I remember when I first got into this business, I could always tell the life cycle of where a new entrepreneur is. Because as soon as they’ve outsourced the first time they all want to create a course in outsourcing, Because, “You could pay people a little bit of money and they’ll do stuff way better than you do it.” It’s a big “Ah Ha”.  Initially that’s what a lot of entrepreneurs do.  They hire their first outsourcer.  For me it was someone in Romania. I paid $20 and he built a software product that I ended up selling for $67 and I made tens of thousands of dollars on something that I paid a guy $20 to build.  I remember having that “Ah Ha”, “Wow, I cannot believe that that was even possible.” So I think a lot of us start out on that journey. And the problem is that as we start outsourcing some things, where most entrepreneurs get stuck is it’s hard to let go of the reins.  I’m sure you’ve had that before. You give someone something and they don’t do as good a job as you. You try to get them to do it again, and they don’t and after 2 or 3 times you just take it back. And it’s like, “Screw that, I’ll just do it myself.” And I still struggle with that, I’m sure you do as well.  Which is why I do so much stuff.

So a couple of things I want to speak to you on that, that have allowed me to get so many things done. And this isn’t something that happened overnight, but I’ve been doing this business for over 12 years so I’ve hired literally hundreds and hundreds of people to do different tasks. I’ve hired people that are the cheapest, and I’ve hired the most expensive, and I’ve hired people in between. What I’ve found, I wish I had the link to the article that Todd, one of my partners in Clickfunnels sent, that talked about the difference between A players and B players.  It showed that A players were 3,200 times more productive than a B player. So a lot of us try to get B and C players because it’s cheaper, but in reality its way more expensive.  A lot of times you can find one person who can do the work of 10, 15 or 20 people. It may seem hard to believe, but it’s true. Todd’s a good example of that.  In the past we had 6 full time programmers in Boise trying to build the shopping cart software, we spent 3 years and probably three or four hundred thousand dollars trying to do it and we never got to a point where anyone could use it.  Todd came in and looked at the shopping cart software that we were thinking about using, spent the next two days rebuilding it from the ground up and it worked. It took him two days what took 6 people 3 years and never got live.

Now let’s talk about finding A players. I think the biggest thing….You gotta kiss a lot of frogs before you find your prince. I remember people saying that when I was dating before finding my beautiful, amazing wife.  I think it’s the same thing. You gotta hire a lot of people until you find the rock stars. So what I do a lot of times now, let’s say I have a project, I’ll go to Upwork, used to be Scriptlance and Odesk, I think it’s Upwork. I’ll go to Upwork, I’ll post a project, but I’ll hire 3 people to do the same project. People are like, “Russell why would you do that?  It’s going to cost you 3 times as much money.” the reality it doesn’t, it cost less money. What happens is I have 3 people build the same thing, one person sucks at it, one person does something kind of weird, and one person is a rock star. But you don’t know until you get 3 people you have something to compare them against. So I have 3 people do a product. Usually it’s not my big idea; it’s not this huge thing.  I’ll post and get 3 people to do a smaller project.  It’ll test their skill set, but it’s not something I’d pay tens of thousands of dollars for, but I do that to find an A player.  After I find an A player I’ll go back to that person and say, okay here’s the actual project that I want you to do. And hire them to do a bigger project. That way I only have A players on our team.

And that’s a big part of it. When you do find A players, figuring out ways to lock them up and keep them close to you, because again an A player is worth hundreds of B players. A really good example is when we launched Clickfunnels initially it was Todd and Dylan who built the whole thing. Then as when we start scaling we knew we needed to bring other people in to help. One of those people was Ryan.  Prior to Ryan, we hired a couple of people that were B, C and even D level people. It was horrible.  Not only did they not progress things, everything digressed. Everything moved backwards. And we found Ryan; first off he was culturally a right fit. He was our same age; he was cool, same timeline in his life. He was a great cultural fit. He brought a whole other level of things. He came in and brought Clickfunnels this thing we needed that we didn’t have.  He’s been amazing. After a while, the demand on Clickfunnels is really high.  It was getting to him and his family. He had a side website making a bunch of money and he got to the point he was going to leave and pursue that, or find a job where he got paid the same for a lot less stress. We knew that if we lost him it would be painful, so we came back and said he is an A, maybe an A+ player and we need him. We needed to lock him up and so we came back and did what it took. Paying him more, giving him equity giving him profit share, whatever it takes. Because one person like him is worth dozens of other people. If you lose someone like that, it can cripple you. It can destroy you.  What I would say, is looking at your company through a different lens, where it’s less, “let me hire the cheapest player possible” and shifting that to, “let me find the A player rock star”.  Incentivize them in a way where everybody wins. I look at my company now and we have A players.  A whole bunch of A players. “Russell, how are you able to get so much amazing stuff done?” Because we only have A players. The B players we get rid of, they’re gone. They’re not part of our organization. All we have is A players, “How in the world are you competing with companies like….Lead Pages is a good example. They have 100, or 200 employees, we’ve got 25.  How are you able to compete and dominate those guys?” Because we have A players.  You bring in VC money, guess what you hire? A bunch of B players, right. Because that’s what they want you to do; they want you to spend their money and build out a team and you need directors and managers and all this crap and people that don’t actually do anything. So yeah, you can spend their budget but you get a bunch of B players. That’s the difference. I look at any VC backed company, there’s a bunch of B players getting funded by dudes that have money, and it shows.  So that’s the next step.  Again, if you listened to the periscope before, or if you haven’t go to marketingquickiesshow.com, talk about the foundational mindset you need to get crap done. The whole lead or gold concept that I learned from Gary Halbert.

Today is all about delegation.  But don’t delegate to people who are worse than you, delegate to rock stars.  Yesterday for example, I had to get done a sales letter for a new Clickfunnels process we’re doing. I sat down and I locked myself….I had to get it done; I had no choice…lead or gold. I got this thing done. Normally it would be me that designed the sales letter, but Dylan, who’s my partner in Clickfunnels, he’s a rock star.  He’s the best designer I’ve ever seen in my life.  So I gave it to Dylan, now I’m not nervous because he will make it better than I ever could.  The biggest problem a lot of entrepreneurs have is that we’re delegated to people that are worse than us. When you do that, that’s where this back and forth and struggle and headaches and everything come from.

Start the process today of finding you’re a players.  A players have different motivations.  Some its cash, some its partnership, some they want a cool project.  There’s different motivations. It doesn’t’ mean you have to pay them a lot of money upfront. A lot of times A level people are motivated by different things. A good example is Todd, when Todd started working for me, I feel bad about it now, but he worked for free for an entire year. He had different motivations. It wasn’t to get money. His motivation was to be part of something bigger. After a year, I realized we hadn’t paid him anything. I’m like, this guys really useful, we should pay him something. “Hey man can I pay you?” he’s like, “Yeah, whatever.” so I started paying him. After another year, one day I was hanging out with him and he was showing me all these job offers. He was getting 3 or 4 job offers a week for 4 times what I was paying him. I’m like, “Dude, why don’t you take those?” He’s like, “I want to be part of something bigger.”  Crap, I need to pay him more, because I’m going to lose him.  So I’m like” Hey, can I pay you more?” And he’s like, “Sure, whatever.” So the A players typically have different motivations.  Its figuring out those motivations are and aligning them with you. But if you’ve got vision and you know where you want to go. Finding the A players and getting them to align with you isn’t necessarily a hard thing.  Because most of the people I’ve found that are A players are less money motivated and more mission and vision motivated. That’s what drives them. So find your passion, your mission, your vision and sell them on it and that’s how you get the rock stars.  If you want to go for the cheapest you can go to Odesk or Upwork and find those kinds of people, but it’s going to cost you more in the long run.

So there you go.  That’s the strategy for today.  Hope that helps. With that said, I’m out of here, I’m at the office.  Going to get stuff done. I will talk to you guys all again soon.  Thanks everybody.

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Let me tell you a story about what happened last night.

In this special episode from Las Vegas, Russell tells a crazy story about how he almost got shot. He also talks about why Sushi with Pop Rocks is amazing.

Here are some fun things to listen for in today’s episode:

• How Russell discovered Pop rock Sushi.
• Why Russell thought he stumbled upon a movie set with Matt Damon.
• And How Russell almost got shot outside of the Bellagio.

So listen below to hear Russell tell this crazy story about an officer involved shooting.

---Transcript---

Hey everyone, this is Russell Brunson and this is Marketing In Your Car. Alright that’s a lie, I’m not in my car.  I’m in Las Vegas.  My wife and I are here for a couple of days. The Pruvit event is happening, so we’re here to support that. And to be speaking a little bit, sharing one of the funnels we’re building for the Pruvit guys, which will be cool. Other than that we’re hanging out in Vegas. Brian, who is the owner of Pruvit, we didn’t know this until we got here, they booked us a room, and he booked us a huge suite. I feel like a rock star right now, this suite is bigger than my house.  Well, not quite but it’s pretty awesome.

I wanted to tell you guys a crazy story.   Last night we decided to go to a show so we jumped in Uber. We’re headed out to the Bellagio, because the show is in the Bellagio. So we’re getting there, we had to be at the box office by 7:30 to get our tickets.  Being the great planner my wife is, we got there at 7:15.  We pull into the Bellagio front entranceway, past the fountains.  We get out of the car, we get our tickets and then we decided to go to Yellowtail. If you’ve never been to Yellowtail, it’s a sushi place inside of the Bellagio. It’s famous because they have a sushi roll that is rolled in pop rocks.

Now the way I found out, a couple of years ago I was in this club called EO, you may of heard of it, it used to be called YEO, Young Entrepreneurs Organization , then all those young entrepreneurs got old and they changed the name to EO.  There’s still a YEO and then there’s EO, there’s two of them, right.  So I was in this group, I was only in it for a few months and got kicked out because their rules are if you miss a meeting you can’t keep coming. I got kicked out cause I missed a meeting.  Anyway, I’m in my EO Forum, we all went to Vegas together, when we were here, I don’t drink and all of them did.  We did indoor skydiving, and they all wanted sushi and they were all real drunk.  They were like, “You’re the only one sober here, Russell, you can order something for us.” So I’m like alright and I’m ordering sushi like crazy, I have no idea what I’m even ordering. I’m just ordering a bunch for a table, like ten guys.  Then they’re bringing out sushi and we’re eating tons of it. These guys are getting drunker and drunker, and I’m just eating sushi having a great time.  All the sudden I grab one of these rolls they brought out, pop one into my mouth and it starts popping. I’m like, “What the heck is this,” I grab the waiter and I’m like, “Dude, my mouth is popping. What’s happening?” and he’s like, “Oh yeah, that’s our,” whatever roll”, we roll it in pop rocks.” That is the coolest thing ever. So next time you’re in Vegas go to the Bellagio and eat at yellowtail and eat pop rock sushi, cause it’s amazing.

So we’re in the Bellagio, of course we’re going to go to yellowtail and get pop rock sushi, because what else are you going to do in Vegas.  There’s nothing else better. So, we’re in Yellowtail, eating pop rock sushi having a great time. We have an hour before our show and we decide to walk around outside to the fountains. We go outside the Bellagio, there’s a bridge.  So we walk onto the bridge and all the sudden we look over to the side and on both sides there’s thousands of cop cars, everywhere. We notice we’re on the bridge, we’re looking over, and all the sudden there’s cops on both sides of the bridge yelling, “Get off the bridge, get off the bridge!” So we run over the bridge to get to the other side. There’s cops blocking the escalators and all these things.  So we get over there and we’re like, “Crap, we need to get back to the Bellagio. But the whole street on both sides of the Bellagio is completely blocked by cop cars. There’s no way to get back. We walked over to this cop, “How are we supposed to get back?” and he’s like, “You have to walk clear around this other way and then jay walk if you are ever going to get back to the Bellagio tonight.” And we’re like, “What is happening?” and he’s like, “I don’t know, I think they’re filming a Bourne movie or something.” So we’re like, “Dude, are you serious? We’re going to see the Bourne movie. We’re going to see Matt Damon.”  We’re going crazy, excited. How cool would that be to see the Bourne movie?  So we walk around the whole thing, jay walk to get back to the Bellagio.  We’re out front where the car pick up.  We’re looking out and we see cop cars wrapping the whole thing all around.  We see cop cars, we see new cars.  Maybe that’s like the film crew and all these things.  We’re just watching like, “This is so cool.  We’re going to see this big celebrity come out. We’re just waiting for something awesome to happen.  Then nothing awesome happened. We had to go back to our show.

We went to the show, saw the circus. I can’t remember what it’s called. Circus thing where they do flips into water.  It’s pretty cool.  Then we leave and the whole thing is still blocked off, “Man, this must be a huge movie shoot.  It’s been like 3 or 4 hours since we were there.”  We call the Uber , and the Uber guy’s like, “ the strip is all blocked off, he can’t’ get here to pick you up.  So we had to walk for like a mile to find the Uber dude. So then we did that, and Ubered back.  So then we get home and then today, we get the news paper in our huge suite. The front page says, “Shooting closes part of the strip. Part of the strip was closed Friday night as police investigate an officer involved shooting that occurred on the sidewalk in front of the Bellagio fountains after man was reportedly waving a gun and pointing it at people.  Metropolitan police dept. officer, Harry Ladful confirmed the incident was an officer involved shooting and that the male suspect, whose name was not released, is in police custody.  Later police briefings on the scene, metro captain, Matt McCarthey said that at least two people were grazed by bullets during the shooting. The suspect was being booked in the Clark County Detention Center on numerous charges.”  This is the best part.  “The shooting occurred in front of the hotel casino fountains, 3600 Las Vegas BLVD south, just after 7:15 pm. 7:15!  Do you remember what I told you a few seconds ago?  We pulled up in the Uber in front of the fountains at 7:15! I could have been one of those dudes that was grazed by a bullet, which is crazy.  Later in the article it says that a lot of people thought that it was the filming for the Bourne movies, but it was not.  The Bourne movie was filmed last week.  That 3 or 4 times parts of Vegas had been shut down this week for filming for the Bourne movie, but it wasn’t this.

So isn’t that crazy? Yeah, it was pretty crazy.  That was our night.  We survived luckily, but it was close. We could have been grazed, as multiple people were.  I just wanted to share that with you guys.  That was kind of cool. It has nothing to do with marketing or business, but I thought it was interesting and kind of fun and kind of crazy.

That’s it you guys, I’m going to go down right now to the Pruvit event. I’m going to see some real marketing happening. It’s fun watching this with Pruvit, they’re a network marketing company.  It’s fun seeing how network marketers run their events, and how they do all their stuff. The one really interesting thing to me is that the majority of their time is on building belief and building relationships.  You go to any of our events it’s focused on giving cool ideas and tips, things to increase what you’re doing. It’s all content.  This is not. It’s like recognition, team building, belief.  It’s interesting. It’s backwards in my mind. There’s obviously value.  You go to MLM events, sometimes there are 2 or 3 thousand or 5 thousand people or more, where you don’t normally see that at the training events. We’re going to try to do more and more the blend of those two things at our events. We’ve got, personal development, team building stuff along with all the content.  Hopefully get the best of both worlds.  I thought that kind of was interesting.

I’m going to go hang out.  I’m sure I’ll be sharing with you guys messages from inside. Whatever happens. Appreciate you all. Have an amazing day. We’ll talk soon.

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Secret notes from within this week’s hack-a-thon.

In this special episode with Dave Woodward, Russell and Dave talk about how proximity is power. They also share how bouncing ideas off a bunch of people makes finding an answer easier.

Here are a few cool things to listen for in today’s episode:

• How working with people and brainstorming brings results and answers.
• How working at home is also good because you don’t have as many distractions as you would at work.
• And how when you have remote employees, you can also have proximity and get even more stuff done.

So listen below to hear how proximity with your employees equals power.

---Transcript---

Hey everybody this is Russell Brunson I’m here today with Dave Woodward and welcome to Marketing In Your Car. We are on day 3 of our hack-a-thon. It’s been good. So we wanted to talk about a topic that is very important and we are seeing the fruits of over the last 2 days. As a lot of you guys know we’ve been doing the hack-a-thon here,  which means basically all the head Click Funnels developers and Dave who’s running all the business development/joint venture/affiliate stuff is in town. Plus everyone in the office here.

Anyway it’s funny.  We’re in my office and jammed in there, there’s like 10 people. Yesterday I had to go to the bathroom at 2am and couldn’t get out cause there were too many people in the room.  Everyone was together and we’re getting stuff done and moving it forward.  So the message I want to share with you guys is that proximity is power.  Initially I learned that from Tony Robbins.  Where did he talk about that?  UPW? What’s the context? I’m going to make Dave teach a little bit. But what’s the context of Proximity is power? If you can remember off the top of your head.

Dave: The whole key to proximity is power is you are able to get much more done, it’s almost like the mastermind concept where you have so many minds working on the same thing and you have the ability to communicate much quicker. Be able to bounce ideas off and because of that you are able to.  It like one plus one equals three or four because you are so close and you’re able to actually see, you get all this…he’s also talking about all the senses and modalities…but being able to have all that together at one time you are able to focus and get things done super quick. You can bounce ideas off of each other without any delay. You can see the emotion behind everybody. It’s the whole idea.

Russell: It’s funny because when we do these we get more done in 3 or 4 days than the rest of the quarter.

Dave: Yeah, it’s crazy. You could do these at least once a week but that doesn’t make any sense. Do once a month?

Russell: Once a week…. People have always said, “Man, Clickfunnels has evolved so quickly in the last 12 months”.  It has. That’s with everyone remote. If everyone is in the same room, we would have rebuilt the internet at this point.  Even last night it was 1:00 and I was working on this issue in my head. It’s been stuck, I’ve been frustrated.  It’s been hard to move forward because of one block I couldn’t figure out. I started complaining about it. Everyone was there, we started bouncing Ideas.  All of the sudden, the answer was there.  This is the answer.  That answer was like dominos.  Suddenly within 15 minutes of talking with everyone. The answer came together in perfect clarity.  Now we know exactly what to do.  So today we are executing that and getting it done.

Dave: It’s that domino effect that is real critical.  Kind of talks about one huge domino, as soon as it goes everything else falls into place.

Russell: So awesome. It’s interesting, we’ve built our company and one of the people we’ve modeled a lot with Click Funnels is Base Camp, 37 Signals. If you read the book they wrote Rework, which is one of my top 10 business books.  Also wrote Remote. So they’re all remote, and that’s how Click Funnels has been built.  I wanted everyone in the same office, but… our 2 co-founder ones in Atlanta and one’s in Toronto and they weren’t moving to Boise.  So it became a virtual company, which turned out good.  But that’s what happened.  In Remote they talked about that fact. If everyone works from home, you get more stuff done because you’re not interrupted with meetings, gossip and crap that happens in an office.  Which is true.  Even with 37 signals, they have a corporate office in their town.  Once a quarter they get everyone together and play foosball, they work, just get stuff done.  That’s what we do with this. It’s amazing. It’s nice because it feels like when your apart everyone is working on pieces of stuff.  Whereas, together it’s more like what’s the vision?  What’s the entire movement of the company? What’s the heart and soul?  Which is cool. We’ve had a chance to define and figure out those things.  And solve bigger problems.

One of the big problems we have in a tech company is support. How do you keep up with taking ….How do you get faster customer support? How do you get all these things? Two nights ago, we worked until 2 o’clock, then everyone went home.  The tech guys went back to a hotel.  They said they were in the lobby until 3:30 or 4.  Talking about that thing; tickets.  How to make it so we have no customer support tickets and all of our customers  are happy. Which is a big question to ask when there’s not really an answer.  By 4 in the morning, logical reasoning and ideas fly out the window and crazy things start coming.

At 4 in the morning they had an idea that was amazing.   This is what needs to happen. They came in the next morning. This is what we thought. Wow!  How did you come up with that? That’s not a normal thing. What was interesting, when we started communicating it to the people involved.  We felt like there would be resistance from one person. And there was, but then that person just removed themselves from the equation.  All the things fell into place to be able to execute on this new vision.

Dave: I think the key is if you’re going to have a remote business, you have to get together on a regular basis for that proximity. You can’t continue to be remote all the time.

Russell: It’s true with anything, like mastermind groups… Everyone comes to Boise which is not a destination location, but we do it anyway.  Getting everyone here together.  I think it’s true with all aspects of your life.  Not that I’m giving marital advice. A lot of marriages or family relationships fall apart because there’s not proximity.  My family, once a year, we all get together for a week. The things that matter, proximity is huge.

The moral of today’s story or podcast is understanding that you can still have proximity even if you are a remote team.  Figure out time once a quarter, at least, to get together.  That’s it.  Anything else cool?

Dave: we have some awesome things happening in click funnels which you’ll be seeing shortly.

Russell: Tons of good stuff.

Dave: Consumption. That’ll be a cliff hanger. Consumption.

Russell: Should I set up a big cliff hanger.

Russell:  I’m trying to find….There’s a new place in Boise that has a juice bar. We’re trying to find it because I really want a juice. I think I’m another block away.

One of the big questions last night is, how do we give a better customer experience? How do we get people consuming the software?  One of the biggest things, this is a lesson I learned ten years ago from Alex Mandossian, he had a product or a teleseminar called Consumption Theory. It was about how if you can get your customers to consume your product, that’s it. Most info product businesses don’t grow because there’s no consumption. People don’t read the product they don’t implement.  How can you get your consumer s to consume your product more?  One cool story he told was, whatever the shampoo company was,  proctor and gamble, 20 years ago, whatever it was, people would shampoo once a week.  How do we get people to consume more shampoo? So they changed the directions to wash, rinse, repeat. People read that, I’m supposed to repeat.  So people went from shampooing once a week to three times per shower session.  Consumption shot up.  And this thing that was, “Every once in a while wash your hair”, became you have to wash multiple times per shower. It increased consumption.  That was our big thing. How do we get more consumption of Clickfunnels.  We looked at return rate and drop offs and those things.  They all have 100% to do with consumption. So how can you increase consumption of your customers?  So that’s the question I propose for you guys to think through. As we implement our new, we call it, Operation Consumption.  I will share with you guys the details behind the scenes.

Even with little tiny tweaks, we increase stick rate by 10%, which is an extra $8 million next year. It’s insane.  It’s a thought process worth having and thinking through.  That was one we had last night at 1:30 in the morning.  Oh, here’s the answer, it solved 80 problems at once.  So look for podcasts in the future called Operation Consumption.  That’s what’s coming up. There’s your cliffhanger.

Keep listening, you guys. I know you want to unsubscribe, but you can’t now.  You have to keep listening.

Also, Dave’s about to launch a new podcast called Clickfunnels Radio that’s coming out February 1st.  So look for that. I’m sure we’ll be promoting it through on our channels as well. February 1st look for Clickfunnels Radio.  He’s going to be interviewing tons of successful click funnels members. You can see what they are doing, get some ideas.  It’s going to be awesome.

Alright, we’re at the co-op.  We’re getting juice. We’re out of here. Thanks you guys.  Have an amazing day.  We will talk to you soon.

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An interesting story that happened to me earlier this week…

In this episode Russell talks about how if you want to be successful in life you need to do what no one else is doing. He also tells a story about why he was secretly recorded in a car.

Here are some cool things to listen for in today’s episode:

• Why Russell says you need to be doing what other people aren’t doing and how that will help you be successful.
• Why it’s really not that hard to do Russell’s job, but people just don’t want to put in the effort.
• And how something like Clickfunnels can change your life.

So listen below to hear why Russell gets asked if he’s a doctor.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car. All right, all right, so I am on my way right now to the Boise Co-op. It’s kind of like Whole Foods, except for it’s not Whole Foods. The Whole Foods is a forty minute drive from my house to get to, and they just opened a co-op that’s a fifteen minute drive. I’m really excited. I’m headed there to go see what they got and what’s going to be happening. I’ve been doing a lot of cool stuff with my diet lately and really enjoying it, getting energy and feeling good. It’s been awesome.

I’ve recovered week one of our crazy week. We had the four day, two day Mastermind and another two day Mastermind, then I flew to L.A. to speak at Nick Unsworth’s event. We did some good stuff there and now I’m back hanging out with the kids and the family. Everyone’s flying in tomorrow and starting on Monday we’ve got a hack-a-thon with all the ClickFunnels developers and partners. We’re going to be locked down for sixteen plus hours a day, building, and creating, and moving the needle for all of you guys. It’ll be a lot of fun and exciting. I’m sure I will be podcasting on the way to and from some of those and we’ll talking about world domination, and it’ll be a lot of fun.

Today I wanted to tell you more of a funny story. My kids are insane. I don’t know where they get it from. Definitely not from me. You know how some kids are really calm, and nice, and peaceful? My kids aren’t. They’re nuts, which is fun. They probably get it from me, but we have a lot of fun, we play hard all the time.

Anyway, in the last week, one of my kids was climbing up the shelves and tore one of the shelves out of the, a bookshelf thing out of the wall. Then same kid was jumping off of the sink and his shorts, grabbed the cupboard underneath, the little handle and ripped another drawer out. Anyway, it was just nuts, right?

Then it’s sitting there for awhile waiting for me to fix them, and I’m not very good at fixing things so they’ve just been sitting there. Finally, called the handyman, got some guys to come and fix it. It’s two guys that came in and it was in the morning and I was with the kids, I was going a little bit slow because I had just finished four days of Mastermind. I was going to be flying out in five hours and wanted to hang out.

Anyway, my wife brings him in and says, “Hey this is my husband Russell.” He looks at me funny and then he starts working on the shelf. As soon as everyone leaves, he’s like, “Hey I have a question for you. How old are you man?” I was like, “I’m thirty five.” He’s like, “Wow. What are you, a doctor or something?” I was like, “Something like that.” I was like, “No. I have a bunch of online businesses and things like that.” Anyway, it was so funny. I thought it was funny because he thought I was a doctor.

That’s everyone’s goal now, is to go and create so much amazing cool stuff, that people can’t even fathom how you’re able to do it at your age, or because you’re too old or too young, or whatever. Do things nobody else is doing. Dan Kennedy, I heard him one time say, “If you want to be successful in life, look what everybody else is doing and do the exact opposite,” which is kind of true in most circumstances because most people aren’t doing much. It’s crazy to me.

In fact, also on Friday, the same day, I was lucky enough to have Justin and Tara Williams from Eight Minute Millionaire the podcast. They did a bunch of other cool stuff. They’re in our Inner Circle mastermind and they’ve done some amazing things. They agreed to let us film their story. They came to my house and we filmed their story and it was amazing. They’re intense real estate investors. I think they said last year they flipped a hundred and twenty houses, made over a million dollars in take home from that. They spent nine years doing the real estate business. They want to do the coaching business. Got into it and struggled and things like that. They said that since they joined our Inner Circle six months ago, they made more money in the last six months than they did the first six years of their real estate business, which was awesome, so cool, so cool having them tell their whole story.

On the way from my house, I drove them back over to the office in my really dirty car, which was embarrassing, and unbeknownst to me, Justin was apparently was recording this. I feel bad for his wife. Apparently he records all their conversations so if later on, “No you said this,” like, “No, no, no. You actually did say this. Let me pull out the recording. Here’s the transcripts. Page thirteen, line six. This is where you said this thing,” or whatever, right? He records all their conversations. Some of them show up on their podcasts.

Anyway, apparently I didn’t know this at the time, we were driving from my house over to the office and he was recording our whole conversation. I think it might show up on his podcast. If you guys go to eightminutemillionaire.com and subscribe, you may hear a conversation I didn’t know was going to be happening. I knew it was happening, I didn’t know it was going to be recorded. Anyway, I thought that was kind of funny.

We were talking, and I thought it was interesting, it goes back to what I was saying earlier about looking at what everyone else is doing and doing the opposite. I was telling him how when I got started online, how hard it was for me because I did it and I was like, “Wow I want everyone I know to go. It wasn’t that hard. I want to show everybody how this works.” I was showing my family, my friends, and everybody I could meet. I found out really quick that most people wouldn’t do anything. I don’t know if it was they were lazy, they didn’t believe, or they didn’t care, whatever, but it’s weird. I tried to give this gift I felt like I’ve been given to everyone, and most people they didn’t want it.

Tara, in one of her podcasts a little while ago, she was really emotional telling the same thing, how hard it was for her. She felt like she had this gift and she wanted to share it with people and either they wouldn’t take it, or they whatever the reason was. I remember that was probably ten or eleven years ago that I remember going through that. Finally, I personally shut down where most people in my personal life have no idea what I do, which is why I think most of them think I’m unemployed or they’re really confused and they come over and their like, “What do you do?” I don’t talk about it because of that. For years I did. I tried to talk and share and tried to help people and most of them won’t. I don’t know why. But that’s how the majority is and I think I said something in the recording. I’m trying to confess to these things now, in case you guys hear it later I guess.

The drive here, I’m like, “Look at all these cars. All these people, most of them I don’t understand what they’re doing.” You know what I mean? It’s weird to me that the masses won’t do stuff. They follow this path. They wake up, they eat their cereal, they go to work, they come home, they eat some ice cream, and they go to bed. That’s this path and there’s so much more. There’s so much happening. There’s so much amazingness and things you can do, and serve people, and most of them miss it because they think it’s going to be too hard.

Justin, and Tara, and I were laughing about it. It’s really not that hard. When you look at the grand scheme of things, putting in a couple months of really hard, focused effort, and then pay you forever. It’s not as hard as doing what you’re doing now, as going to six or seven years of college, to be able to then go to more college, to be able to then get a job that what you make from that job doesn’t actually even cover your payments. It’s this whole cycle that we’re in. We were talking, that seems like a lot more work, a lot harder than this path, which is putting in a shorter period of time and trying to create something amazing. Anyway, I thought that was interesting.

For those of you guys that are listening, that means you are on the right path. You are trying to create, and help, and serve. You know what? It’s funny in this business because you’re, I don’t know about you guys, but typically not that you’re alone, but you’re kind of alone. Right? You’re here at your house or on your computer, wherever, you’re doing these things, and you’re creating and putting stuff out there and you don’t always see the fruits of it.

All last week was an amazing blessing that I got. Amazing gift. Part of it was because I went to the mastermind, I had my mastermind so we had probably sixty of our high end clients there and hear some of their transformational experiences were amazing. I got a chance to hear Justin and Tara tell their story, which was amazing. Jason O’Neil who joined our Inner Circle about a year ago, Friday he passed a million dollars in sales. He sent me a screen shot of a million, like, “Oh so cool.”

Then hearing all of these people what they’ve done since the last meeting, and that we had a little piece in that, obviously it’s them doing the work, but we had a little piece help facilitate that and hopefully inspire, and motivate, and point in the right direction. Cool.

Then I went to Nick Unsworth’s event and I landed my flight at five and I think I spoke at seven. I had this little two hour gap. I came and everyone was gone to lunch, but as soon as I walked in the room, one person came over to me and said, “Hey Russell, I need you to know how ClickFunnels and your book has changed my life.” Then another person came in and for the entire two hours from five to seven before I finally had a chance to get up and speak, it was a line of people, and everyone said the same thing. It was such an amazing gift, something that you don’t get often, but when you do get it, it makes everything else worth it. It makes all the craziness and the hard nights, and the risking your money, your effort, and your things, and when ClickFunnels crashes and people are yelling at you, and it makes all that worth it.

Anyway, I want to share with you guys because it was awesome for me and I know that we don’t get that often. For you guys, that’s why it’s important to do some of the live events and things like that because you have a chance to see what you’re doing. It’s not just a number or a stat. It’s a person. That’s really, really cool.

That’s what I got you guys. I am at Natural … I’m at Boise co-op, Natural Foods. I’m going to go check this place out, see what they got. See if this is going to be my new shopping center to keep me feeling good. Yeah, on that, I appreciate you guys. Have an amazing night and talk to you soon.

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Did you miss the Inner Circle meeting? If so, here’s a little of what just happened.

In this episode Russell talks about the first two days of his mastermind group. He tells some interesting stories about things that have happened there.

Here are 3 interesting things in today’s episode:

• How person after person at the mastermind group produced gold.
• How listening to people share how they are successful has helped Russell’s business get better.
• And how after Russell couldn’t find a great Mastermind group, he started his own and why it’s amazing.

So listen below to hear about some of the cool stuff that happens at the Mastermind Group.

---Transcript---

Good morning everybody, and welcome to Marketing In Your Car. Hey everyone, so I’m heading out to day number three of the Mastermind. My guess is, if you listen to my other Mastermind video, or audio, podcast, it was late, I couldn’t get it to upload from my phone or my brother, so you’ll probably get these after the whole Mastermind is done. First two days were amazing. I’ve been in a lot of mastermind groups. I’ve paid a lot money to be in, and just like me as an attendee, that was the best mastermind group I’ve ever been to. It was really, really amazing. Just grateful for everyone who came and shared, and was a part of it.

Last night was cool because our second mastermind group is going today and tomorrow, and so last night we all got together and did a big dinner party and hung out, and got to know each other, and then Drew Cannoli, some of you guys know Drew from Fitlife.tv came and spoke and talked about his journey, and how they built up their following initially, and a bunch of cool stuff. Then gave everybody some Organify, which was cool. It was really, really fun. He told a story about how they kind of had started, and grew this big following, and had, you know, millions of followers on Facebook. Then Facebook changed their algorithms, and they couldn’t reach anyone. They were losing about $50,000 a month. That’s when I had a chance to meet him. At about that time they had a supplement they were about to roll out and stuff. We coached them through that funnel on how to build it out, and they launched it, and now it’s doing over a million dollars a months. So cool. Anyway, it was amazing, a really fun experience. I think everyone had a good time hearing his story as well, and it was cool.

Now we’re heading in for day number 2. I’ve been taking really, really, really good notes on each of the presentations, like my big takeaways from each of them, so I’m excited. I’m going to do a couple of series where I kind of just break down some of my biggest takeaways from the mastermind group. Just hopefully give some of you guys some value who obviously can’t be here, because I have some really, just like amazing takeaways. When you get this caliber of people in a room, they’re all doing different things, and everyone just gets, so many cool ideas. One of the new members of our group, they signed up less than a week ago, and they live in Australia, and they jumped on a plane, and flew out here.

A super cool couple and they were talking about, their whole story where basically they were doing these membership sites, and somebody asked them to speak at an event about membership sites. They spoke at the event, and they sold a little membership site boot camp, teaching people how to make membership sites. Then they had like, I don’t know, 100 people who came to this boot camp, and then they decided to sell like done for you thing. They did like $200,000 in sales, and they were going crazy. Then they did it again 6 months later, and made 2.5 million dollars in sales. The next time, they built this whole system around that, and they have, like their seminars choreographed, like minute by minute, what happens, and how it happens, and they’ve just perfected this model. They showed the whole model to everyone. It was just like, holy cow. Ahhh, it was just so cool.

Then you got, you know, people who are webinar experts walking through all the best things that they were doing in their webinars right now. We’ve got some of the best sales guys in the world teaching their sales scripts, and what’s working now, and how to generate leads for those. Just person, after person, after person, was just like dropping gold bombs. I just felt honored to be…I constantly…it’s amazing to me that I get paid to do this, but just honored to even be in that room. Some of you guys know, when I got started, the first mastermind group I joined was Bill Glazer’s. At the time I was probably making around $100,000 a year or so, and I get in this program, around all these people who were making a whole lot more than that. I was the youngest and the most immature, I think I still am the most immature in the room, but definitely at that point. I didn’t know anything. I remember doing my little session where I got to share my business with people who gave me feedback, but where I got all the value is like listening to all these other people share their business.

Back then during the real estate guru booms, like half the room was real estate gurus. They were talking about the events they were doing, and the webinars, and this, and all these different things. I was like, I never even thought of those as possibilities, and then after that meeting I came back, and started implementing some of the things other people were doing in their business into mine, and made my business more full and more complete. Then, you know, every 3 or 4 months I go back to those meetings. I did that for 6 years in Bill’s group. Our business got better, and better, and better, and better, and better. I probably would still be in that group, but Bill sold the business, and I kind of disconnected from that because Bill was really my first mentor in there.

After that, I started looking for a new home. I was like, I need this, this is part of what I need to be in, one of these things every few months, and I joined, I think I joined 4 or 5 other groups. It wasn’t me just picking a random group, I did my research to find out like, what’s the best group? You know, and I went to the group, and I was like, ah so let down, then what’s the next best group? Went to that group. Let down, and let down, and just, anyway it was frustrating. Basically at that point I asked everybody, and they were “well, you’ve been to the best ones, so if you didn’t like those, you should probably start your own, because there’s nothing else better than that”. I was just like, dang. That was really, like, one of the main reasons why we started this one, and why we built it.

At first I was nervous, because I’m like, what if people don’t come? What if we get crappy people? All the different fears that kind of come with that, but, man, like I look at the roster of who we attracted into these groups, and it’s amazing. It’s pretty fun. It’s been 2 days so far, I’ve got 2 more days, and I’m just back here just gleaning ideas off each person, and figuring out ways to perfect more so what we do, and it’s pretty exciting.

That’s all I want to tell you guys. I just want to give you guys an update, letting you know all the cool stuff that’s happening, and I’ll probably, I don’t know when, maybe Friday this week. Friday I have the morning off, I’ve got to fly out of town, so maybe I’ll jump on, and just go through my notebook with you and share, share my top 10 big takeaways from the 2 groups, and hopefully give you guys a ton of value, and hopefully cause some desire for you guys to join the group, even though there are not many spaces left.

In fact, I had a cool idea the other day. I was like, at our Funnel Hacking event, which, if you don’t have your tickets yet, go get them, FunnelHacking.com, Marcus Lemonis is speaking. It’s going to be amazing. I was thinking about having a board that said, Inner Circle, and then, like, I think I told you this before, like we’re capping the inner circle at 100 people, and I’m not opening up again. I want to have a board that has everyone’s picture, like all 100 pictures, or you know, whatever it is at that point. It’s probably like 95, 96, and have like the 5 spots with like, blank heads.  And just be like, “There’s the group you guys, when it’s filled, it’s filled. The only way that a spot opens up again is if someone drops out”, and just like, you know, and that’s it. Let people go fight over those last couple of spots, if there are spots left at that point. Then when that happens, I’m basically going to turn the site where it was sold over, and just have like that, the pictures of 100 people, and then when one drops out, we’ll say, “hey, this guy dropped out. Who wants a spot?” Then it will be up for auction, and I guarantee at that point those spots won’t go for $25,000, they’ll be going for a lot more.

It’s kind of fun. I’m really liking this whole concept.  Anyway, that’s about it, you guys. I’m heading in, and have an amazing week, and I’ll probably talk to you guys on Friday, with hopefully a recap of all the cool stuff. All right, thanks everybody.

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Can you believe this happened on the drive over?

In this episode Russell talks about The Inner Circle and why he’s going to lock it down when it fills up. He also talks about why you should join the Inner Circle and help grow your own business.

Here are some cool things in today’s episode:

• Why Russell is only allowing 100 people in his Inner Circle and you should hurry to get in before it closes up for good.
• Why the Inner Circle is so valuable for any business.
• And what other cool things Russell is doing these days to help out some other businesses.

So listen below to hear why you should join Russell’s Inner Circle to learn valuable things to help grow your business.

---Transcript---

Hey everybody, this is Russell Brunson and welcome to another episode of “Marketing In Your Car.” Hey, everyone, I hope you guys are having an awesome day. I’m about to start a week that I am so excited for. This week is Inner Circle week. I’m actually driving to the hotel right now to come hang out with our top level clients and friends. I feel like they’re more like a family now. That’s what’s happening and I’m so excited.

For those of you guys that are listening to this who are part of that group, I’m excited to see you. I feel bad, I just got a vox from Brent on our team. He’s heading there to help with registration and hang out and everything. He got in a wreck on the way there. For all of you guys, this is a public service announcement from Russell. If you’re listening to me right now and you’re in a car, please be careful. I’m going to be careful, as well, because we don’t want to get hit like Brent. Actually, he hit them. He saw something on the side of the road and looked at it like, “Oh, what is that,” and then smacked into the dude in front of him. His airbags went off and everything. It was kind of serious. I’m hoping that while we’re talking, because I’m behind him a little ways, that I’ll drive by him and I’ll actually see him and we can all honk and yell at him or something funny. Not that getting in a wreck is a funny thing, because it’s not, but when it’s your friend and he’s not hurt, then it’s hilarious. There you go.

I know that some of you guys saw some of the Inner Circle campaigns and people have been asking me like, “Did you fill it up? What happened,” and all that kind of stuff. Kind of what happened is, as you know, in the past, we’ve had two coaching groups. We had Ignite, which it was $12,000 and then had Inner Circle that’s 25 and they’ve both been amazing groups, but I decided this year that I just wanted to focus on the Inner Circle. We closed down Ignite, which is kind of scary, because that was probably 2 million dollars a year in revenue that we decided, “Oh, let’s just turn it off. Let’s turn it off and focus on these other guys.”

Then we started thinking, “How many people can we run in our Inner Circle.” I’ve been in Inner Circles where people have done it right and I’ve been in ones that people have done it wrong. I felt the right was is to have a group of about 33 people in a meeting, because in two days, you can have everyone present. It works really, really good. I’ve been in other groups that had 100 people in it and it just doesn’t work well.

In fact, I’m in a group right now that has 100 and my first meetings next month and I’m curious to go and see how they facilitate it. I’ve yet to see it done well. I want to keep the group small enough that we can keep that same intimate atmosphere, but it’d be fun to have 100 people. I’m trying to figure out the math behind it. How do we do this so we can have 100 people in it? Basically it came down to having three groups. At a time, we had two groups and I’m like, “Hey, we’re basically we’re to fill one more group, so three groups of 33.3 people, so it equals 100 people, right.” In December, we did the math and already two groups were full and the third group was starting to get full, so we sent an email basically saying, “Hey, Inner Circle’s closing down. Ignite’s already gone. If you want the last spots, they’re going really, really fast.” From that, I think somewhere between 12-15. I don’t know. I’d have to look at the exact numbers, but people that joined in December, at 25 grand a piece, so that was awesome from a revenue standpoint, but more so from like, “We’re adding more people to this family.” It’s exciting.

We have a few more spots. Our next meeting after this is in May, and we have our Funnel Hacking event before then and a bunch of other stuff, so they’ll be sold out by May. My goal is to basically lock it down. We have really high renewal rates, people that were in it that come back each year. My goal is to hopefully not have to ever open it up again and let people just keep coming back. When spots do open up, we’ll just let the waiting list know, “Hey, there’s one new spot,” or “three new spots,” or whatever and keep it filled. Keeping 100 people and that’s it and working really close with 100 entrepreneurs at a time and really trying to cultivate that and turn it more and more into a family. That’s what’s happening.

This is fun. This week, we basically have two groups happening. In May, we’ll have three groups. That’s what’s going down in the Inner Circle. The way we facilitate ours, and everyone kind of does them different, but basically, over two days, everyone has a chance to get up and share for about 30 minutes, first off what’s awesome in their business, because that’s fun to always hear. The one big thing you got since the last meeting that’s been crushing it for you. The second thing is asking, “I want some feedback from the group?” It’s kind of like group consulting, where everyone in the group is a rock star. It’s not just like, “Here’s Russell’s advice.” It’s like, “Here’s this group of 30 other people that are amazing. Here’s them sharing what they would do in that situation and getting their feedback and stuff like that.” It’s a really neat thing where you just get amazing feedback.

Afterwards, late nights, everyone’s hanging out and you’ve got relationships that are built and from there it’s really extending that relationship and extending everything and growing it for the next three or four months for the next meeting and stuff like that. It’s exciting. I love it. That’s what I’m heading to right now and having a chance to hang out with our Inner Circle family. If you’re in it, I’m excited to see you. If you’re not in it, you should just get in it. The spots are going to be gone and then they’re going to be gone. If you go to RussellBrunson.com, you can get more info on it. My guess is, within the next month or so, there will no longer be spots in the Inner Circle. Hopefully, there never will be.

People keep asking me, “Russell, you shut down your Ignite coaching, so that’s gone. Inner Circle’s now locked out. What’s your purpose and what are you doing now? What’s you business like?” I keep looking at that, because ClickFunnels is where our focus is at. It’s growing consistently and is doing well and I think it will continue to do that. Inner Circle’s capped out, so that business is there. We’ll keep creating front end products and bringing new people into ClickFunnels.

For me, it’s really looking at now, “What are some strategic projects that we can partner on, that I can bring my magic tricks to and the other people can become runners and operators of these businesses.” We kind of have three that I’m doing this with right now.

One is, you guys know the company Pruvit, which is the keytone drink that I’m obsessed with. I was able to come in and they gave me a percentage to do what I’m good at doing, my funnels and all that kind of stuff. I’m not involved in the day to days or anything like that. I’m involved in what I’m good at and I can just do that and nothing else.

Same thing with … Some of you guys know Anthony? We’re doing the same thing with Biohacking Secrets, where he’s the owner, operator. I come in and get to do my things in exchange for a percentage.

I do another project like that with Christian who is the guy on our team who ran it. He’s been running the Ignite program. He’s got an amazing survival business he’s building out and a similar concept. I’m not trying to get a lot of these businesses, because they take a lot of time and energy and effort and money, honestly.

Oh crap. There’s a cop coming. Please say he’s not coming after me. I will be late if I get pulled over right now. Cross out fingers that he passes me. I’m going to hold the phone down a little lower. I’ll talk louder so hopefully you guys can hear me. I think he’s pulling the dude over behind me. Sweet. We didn’t get caught. Oh crap, he just passed that guy. Cross your fingers that it’s not me, you guys. I’m really nervous. He’s actually pulling up right beside me, but I think he’s going to pass me. Can you guys hear him? He’s passing me right now. Can you guys hear that? Sweet. It’s not me. I’m officially safe.

All right. Now that I’m safe, we can get back on tangent. I don’t even remember where we left off. That got me nervous, because the event starts in 25 minutes. If I get pulled over right now, I’d be late. That’s a good sign. That actually happened to me one time. We were doing an event at our old office. I was on the freeway and I was already running late. I was speeding and I got pulled over, so I showed up to my own event 20 minutes late, which was really not a good thing, obviously.

I don’t know where I left off, but I think I left off somewhere. What I’m thinking about doing, I don’t know, but I think this would be cool, but I don’t know how to do it the right way. If you guys have any ideas, let me know. I watch Shark Tank a lot and that’s a cool premise, but you get to see them pitch a deal and then that’s kind of it. Then you see The Profit, which is cool, because Marcus comes in and rebuilds the whole business and that’s fun. I want to do a hybrid of that. How do we make something where it’s online thing and people can come and say, “Hey Russell. Here’s our business. We’re going to be the owners, operators and runners, but we want you to come in and do your …” The three or four things that Russell’s actually good at it, I’m going to come and do in exchange for equity. It’d be fun to do something like that where people come and get to present it to me and then we get to pick which ones we want to work with. Over the year, capture the story of that and film it and make a mini online TV show, showing that process. How many of you guys would like that? How many of you guys think that’d be pretty dang cool.

That’s what I’m kind of looking at the future. I was telling Jason O’Neil, whose one of our Inner Circle members who, either today or tomorrow, he’s going to pass a million dollars in sales, since he joined the Inner Circle. It’s super exciting. I was telling him, “Getting $25,000 from you to sign up with really, really cool, but what would be cooler is if I got 20% of everything you did. That would have been way cooler if I would have structured it that way. We didn’t.” I’m trying to find the right projects and deals where we can do that. How do we do that, but then make it in a fun way where everyone else can see behind the scenes and watch? I like to show that stuff. I think there’s value.

I’m thinking about that, so if any of you guys have an idea. Two things. First off, we need a cool name for it. Without a cool name, it’s not worth doing, right? The name is 90% of it, so if there’s a cool name, I’ll probably do it. Then, we need a cool concept, because I don’t it to be like Shark Tank. You come pitch to me. I don’t want to be mean too, I don’t want to be Marcus Lemonis. I want something cool where we figure out a cool blend of that.

We were thinking about doing something ahead of time, where people get to apply between now and the funnel hacking event and at the funnel hacking event, do a whole session where people get to present their business and show… let everyone will watch that process. I think that would be kind of fun, as well. I don’t know. Who knows if that will happen before then, but I think that would be a cool concept.

That’s some of the stuff that I’m thinking about. For you guys’ business, I wonder what you guys are all thinking about. After you get the initial foundation built, where you’ve got a good offer and traffic and customers, it really comes down to, “How do you make exciting, fun, cool things that people want to participate in? How do you change this?”

Sorry. I just hit the traffic on the freeway. Crap. I bet you we’re getting close to Brent’s wreck, actually. I bet that’s what the cop was going to. Great. I’m going to be stuck behind all these people, because of Brent. Brent’s going to make me late to this event now. That’s kind of my thoughts. I hope you guys are having fun with your business. If it’s not fun, then why are we even doing this. The harder part is initially getting the offers and the structure and the funnels and the audience. After you have the audience, it can become really fun. How do we inspire people? How do we motivate them? How do we get them excited about our product, our service and what we’re doing.

With that said, that’s about it, you guys. We’re not going to see Brent, because I’m stuck on the freeway. We’re 20 minutes out and I’m not even moving right. Cross your fingers I make it to the Inner Circle on time. If not, it’s all Brent’s fault, not mine. Just kidding. I appreciate you guys. Have an amazing day. I’ll talk to you guys all again soon. Bye.

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Understanding the power and importance of the teach-ability index.

On this episode Russell talks about what he learned from a known con man, Kevin Trudeau. He also gives you an idea of what his new book, Expert Secrets is about.

Here are some cool things to listen for in this episode:

• What Russell has learned from Kevin Trudeau.
• When Russell learned to “What if…” instead of “No.” and what that has taught him.
• And What Russell’s new book, Expert Secrets will teach you.

So listen below to hear what difference saying “What if…” has made in Russell’s life.

---Transcript---

Hey, everyone, good morning! This is Russell Brunson and welcome to another episode of Marketing In Your Car. Hey, everyone. I can’t help but laugh every time I do that. But anyway, there you go. I have no other way to do an intro, so that’s all I … I need to go to intro school and learn some other cool stuff, but for now that’s what I got. I’m driving past my house and there’s this huge alfalfa field next door to us, and usually every morning … Today there’s not, but there’s like 500 geese in there and then deer, big deer with antlers and everything. We count about 7 deer that, every morning, come through our yard and then at night they go back the other way. It was pretty cool.

All right, so I got something cool for you guys today. Some of you may know I’ve been writing my second book. I swore I’d never do it again but here we are. I felt like there was one more message I needed to share with the world and the book is called Expert Secrets, and I really feel like … In fact the intro of the book I talk about is this the prequel to DotComSecrets or the sequel? Where does this fit in the queue? It kind of depends. If you’ve got an existing business, I think DotComSecrets is the first book. If you don’t then Expert Secrets is the first book.

If you have an existing business though, I think Expert Secrets is the second book. It gives you a very systematic, step by step timeline of what to do and what order to do it in. I’m excited. I feel like, it’s kind of like when a weight loss author writes a diet book. I was thinking about Dave Asprey wrote The Bulletproof Diet. Here’s the guide. Here’s everything that he knows about losing weight. That’s kind of what DotComSecrets was like. Here’s everything. Then the next book they usually come out with is the cookbook, like, “Hey, here’s the Bulletproof Cookbook. Here’s all the recipes you should use.” That’s kind of how this is.

This book feels like it’s my recipe book, like, “Okay, so all the stuff we talked about in DotComSecrets, you want to implement it… What order? What comes first? Why?” Thinking about things like attractive character. You start here and you transition to here, and which funnel do you use first, second, third and why do you use them in that order? All those kind of fun things. I’m excited. It’s turned out really really good. We’re I think about a third of the way done with it and I was really nervous to write this, because there’s been a lot of people that have written things on how to become an expert and stuff like that and I didn’t want it to be another one of those books. I wanted it to be something special, and so it took me forever to figure out how I wanted to do it and structure it.

I feel like we’re there and it’s turning out cool, so I’m proud of it. With that said, there’s a lot of cool things I’ve been thinking about while I’m doing that. I’m going to talk about one of them today. It’s a concept I might have talked about on the podcast in the past. I don’t know. I’ve done so many episodes I can’t remember everything that I say so if this is a rerun for the hardcore ones, this is something to just keep thinking about. But a long time ago I bought a product by … I’m going to blank out his name now. He’s the dude that … Kevin Trudeau. Kevin Trudeau, who’s in jail right now, but one of the best infomercial pitchmen in the history of time, and someone who I do not agree with his ethics.

He’s done a lot of bad things to a lot of people I care about, but from a skill standpoint, dude’s amazing. He came out with a product a few years ago called Your Wish is Your Command. In the product he acted like he was in Switzerland and there’s all these kings and stuff he was teaching to. It was all BS. He recorded it in a studio in Chicago, and so it’s kind of like the whole product is based on a lie, but the content actually was really good. Take that for what it’s worth. But one of the things that Kevin talked about in the product was a thing I’d never heard about, but he called it the teachability index, and I talk about this in the Expert Secrets book a little bit. But he talked about, if you think about in your life when you grow up, right?

When you’re a little kid you’re like a sponge. My Norah, today she took 3 steps. She’s just learning how to walk, our little 10 month old, and she’s like a sponge. Everything she’s doing … She took a step and we’re going crazy and she’s doing little things. Kids are so teachable. Look at my kids right now. Anything they touch they just figure it out, like video games or math problems. Anything we give them, boom, they figure it out so fast, so much faster than us adults ever do. You look at that’s how life is. We’re growing, we’re evolving, we’re learning. All these amazing things are happening, and we do it through elementary school and then junior high, then high school, then college, and then some horrible thing happens at the end of college. It’s the worst thing that can happen to any of us.

We get a degree, and that degree means, “Congratulations. You have learned everything you need to learn and you’re smart.” Guess what happens to almost all the population at that point? We all stop. We’re like, “Sweet. I know what I need to know. Let’s go into the workforce now and implement what I learned in school.” The thing that sucks about that first off is that the school system’s horrible, so you didn’t learn half of what you need to know, but second-off, our teachability index drops to almost nothing. I got in that slump just like everybody else where I thought I knew everything, and that’s why I think I fell in love with this whole business, because I started learning and it opened up my eyes.

But, the same thing happened, I opened up and I started learning all this stuff and doing it and started making money, and then what happened? I started teaching it and then boom. It was like I had graduated. I know what I need to know and I kind of shut down for a couple of years, which was horrible because I stopped evolving, stopped growing. It was kind of like this stagnant point for me, and the real turning point for me was when I went to a Tony Robbins event. I remember sitting there at the event, and people are jumping around, going crazy, and singing and dancing and he’s sharing all these things.

For the first 5 or 6 hours, I’m sitting there with my arms folded like, “No. I’m not dancing. I’m not jumping. All that stuff he’s saying is BS. I don’t believe it.” I really kind of shut things off, but Tony’s got a way, and he’s pretty good at what he does. After about 5 or 6 hours, I remember I had … For me, I don’t think at the time I thought it was a breakthrough, but I was kind of like, “You know what? Screw this. I’m going to jump around and be happy because everybody else in here is except for me.” I started jumping around and being happy and then I started thinking, “Instead of me saying no, Tony’s wrong, what if I just say what if? Let me just change the thought in my head from no to what if.”

I did, and he started saying something. Instead of me immediately shutting it down like all of us do, because we’re educated and because our teachability index is zero, instead of doing that, I said, “What if?” What happened has been life changing for me. It’s opened up this whole new world of possibilities and ideas, and things and people, and experiences that I never thought were possible before. For me now, I’m very careful to not say no when new ideas come to me. It’s not that I can’t say no after I’ve investigated them and prayed about them, and learned about them and implemented them and tried them and tested them, but I try not to say no initially.

I try to say “what if” and then put it to the test and see. The things that are good come back and can be really, really good. A good example of that, when I started learning about all this, the high fat diets, and at first my brain’s like, “No. Eating a stick of butter is not a good idea. No. My whole life I learned butter’s bad.” Okay, this morning … I ate more butter this morning than I ate probably in the first 25 years of my life and guess what? I’m in the best shape of my life. Not the best shape of my life, when I was wrestling I was in way better shape. I’m not going to lie, but the best shape of my adult life. I’m losing weight like crazy. I’ve lost a pound a day every day for the last 5 days.

It’s interesting and it all came off of a “what if”. What if this whole thing that we’ve been thinking was true this whole time wasn’t true? What if butter actually is amazing and wheat is bad? No, it can’t be … heart healthy wheat. Anyway, I started changing that and again, it’s transformed my world. I look at my business and it’s no longer stagnated. It’s dramatically growing every single month. I looked at my relationships, I looked at all these other aspects of my life, and as I shifted my responses from “no” to “what if”, it changed everything. What I’ve done is I’ve basically increased my teachability index. I’ve opened myself up to learning again, and most people don’t.

In the book what I’m talking about, and this is kind of my message for you guys today, is as we get into whatever our business is and where we consider ourselves an expert. We’re either an expert doing what you’re doing or teaching it. Some of you guys are teachers as well, but a lot of us, our teachability is zero and we’re kind of teaching what we’ve gained so far in our life, and I think that’s wrong. When I was hanging out with Howard Berg, the world’s fastest reader, one the of the first times I was hanging out with him, I asked him his opinion on God because I want to … He’s read over 30,000 books. The dude’s a genius, right? I was like, “What’s your opinion on God?” He’s like, “Well, you know, a lot of people will read one book on a topic and that becomes their truth.”

He said, “For me, I look at that as one author’s opinion, so I like to read 10 or 20 or 30 books on a topic and then I get a whole bunch of people’s opinion and I have the ability to see the whole picture and then from there make my choices.” He would go on like, “This is what these guys believe and this is what these guys believe, and this is what this …” He started sharing … It was insane. If you ever meet Howard Berg ask him for an hour of his time and ask him his thoughts on God, because it was fascinating. It was the coolest thing in the world. Any topic you ask him and he can go into that like, “Oh, well most people read one book. I read 40 on the topic. This is what I think.” He’s just like, “You get a holistic picture as opposed to just a fragment.”

I think for us as educators, as experts, as whatever you want to call yourself, it’s time to open back up your teachability index and become a student again. Become obsessed with it. In fact, the very first thing I talk about in the Expert Secrets book, I call it the Expert Maker Funnel, and it’s doing a telesummit or some type of a summit, because in that summit, you transition from whatever you are to … Your attractive character profile becomes the interviewer. In that interviewer role, you have a chance to interview tons of other people. It’s just like reading 50 books. Interview all these other people and suddenly what’s going to happen is your picture of your reality is going to change. It’s going to grow. It’s going to become way better.

I think that it’s time for all of us, if we really want to serve our people at the highest level, it’s time to transition away from being the leader all the time, and become a student, and really open your teachability. Because you’re going to learn and gain so many things you can help your people with that you couldn’t just by sticking with all that you’re doing right now. That’s my message for today. You’re going to love the book. It goes so much deeper than that. There’s so much more which I could share, but we’re at the office, and I got to get to work and help try to serve some more people, get this message out because I think it’s important and it’s worth sharing. That’s what I got for you guys today. Have an amazing day and I’ll talk to you guys all again soon.

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A bunch of cool things we implemented this week that you may be interested in…

On today’s episode Russell talks about how he organizes and gets his team to get things done in a timely manner by having Monday meetings with the team. He also mentions a new free plus shipping offer that you should look out for soon.

Here are 3 fun things in this episode:

• Why Monday meetings will help Russell’s team get organized and get things done.
• A new fun free plus shipping offer idea Russell had.
• And why Russell no longer looks for what’s next and instead puts all his creative energy into Clickfunnels.

So listen below to hear about some of Russell’s cool new ideas.

---Transcript---

Hey everyone this is Russell Brunson. Welcome to Marketing in Your Car. All right everybody, so my last episode of Marketing in Your Car did not make the publication route. I feel bad because it was so funny, but I figured it would probably be best for me not to do it. Sometimes you know they say, “If you have nothing …” or, what is it? “If you don’t have anything nice to say don’t say anything at all.” What I did, you guys know Lead Pages just came out with a new announcement for some of the new things, and I did a whole podcast as if they had hired me to be their consultant. I wanted to point out just all of the mistakes they made, and I felt so bad, I was like… I basically was a consultant and consulted to them, it was really funny, I couldn’t keep it.

Before I posted I sent it to a couple people and they said, “While it was hilarious and really actually pretty good it would have actually helped Lead Pages a lot if they listened to it, we probably shouldn’t do that. So I didn’t, so I apologize, but just know it was really funny and you guys should try to consult for your competitor sometimes because it’s really, really, really an enjoyable thing to do. Don’t publish it live because somehow it’s going to bite me in the butt I knew, so anyway. If any of you guys have a chance to steal my phone someday it’s archived in here, I’ve got it. It’s just not going to make it to the … what do you call it? It’s not going to make it on the … hit the cutting room floor or whatever, so yeah.

Any who, today what I want to talk about is, remember last week or two weeks ago I was talking about compartmentalizing your days and stuff like that. I did, so yesterday was Monday and I figured I want to make sure that everybody on my team organization is running the right direction, right? The worst thing is by Wednesday people are like, “So what do you want me to do this week?” You’re like, “It’s Wednesday, why didn’t you ask me on Monday, or even Tuesday, or even Wednesday morning? Two and a half days you’ve been sitting around doing stuff but not like the right stuff.” So I figured Monday is my day to aim, right? I’m sure you guys have heard this story about Abraham Lincoln where … I think it was Abraham Lincoln, or some dude, maybe someone else. Where it’s like if you were going to be in an ax racing contest with somebody else what would you do? It’s like, well I would spend the first six hours sharpening my saw and the last hour winning? Whatever that is. I totally screwed that story up, but you guys get the point right? You can chop with a dull saw but it’s going to take way longer than if you spend time sharpening.

Monday is now my sharpening/meeting day to make sure everyone’s pointed in the right direction, and trying to do a little more training consulting to people on my team. With all my core people that I work directly with I set up daily, or excuse me, weekly meetings. Not long ones, like fifteen minute meetings, and then we’ve got accountability throughout the day so each person at the end of the day they need to vox me with kind of what we call a return and report. They can return and report what they did throughout the day. They say, “Hey Russell, today I did this. Tomorrow I’m working on this,” then they have to tell me any issues they see standing in the way of completing what they’re doing tomorrow. “Hey, I really need some help from a graphic designer, Russell I need this,” whatever they need from me, and boom, I can give it to them and help them keep running.

That’s kind of nice, we plugged that into place and it’s going well so far. Yesterday I had more meetings than I ever wanted to have in my life but I also learned more about my business than I think I ever knew. Realized some things we were doing right and some things we were doing wrong, and some things that I need to do to step up and really feel in the gaps. That was really cool, I really am glad that I did that. We also spent time, John on our team runs our ad agency, it’s an internal ad agency and we’re the only client. He runs that. I had an hour long meeting with him yesterday and we just had a chance to brainstorm, and talk through things, figure out what funnels I can make to help him better. What he was doing, and get ideas. It was awesome, usually I know he’s amazing and he’s doing stuff but it was fun for me to see it and be able to think, “On my side what I can do to help amplify this and make it better?”

Yesterday Brent was out of the office but I’m having a meeting with him today because he’s back. We’re building out this huge new front end call center thing based off of the book Predictable Revenue, and today we’re going to meet on that and start planning … it’s just, it’s cool. I really enjoyed Monday meeting day. Now today, Tuesday and Wednesday, are Russell’s funnel building days. I get to build funnels all day today and tomorrow, I’m so excited. That’s awesome, then Thursday is the day I get to sell, then Friday is fulfillment day. Which is fulfillment of coaching, creation of projects, et cetera, et cetera. So far one day into this and I’m really liking it, so I’ll report back to you guys as we keep going forward. So far I’m really, really liking it. That’s very encouraging.

Second off I had an idea this morning for a new free plus shipping offer that I am so excited for. You guys are going to hear it first before anyone else even heard of it, but we’re going to have it executed here within the next two weeks or so then it will be live and you guys will see it. I was just thinking I want a cool free plus shipping offer to get people into Click Funnels, what would be a fun exciting thing. I was thinking about one of our Inner Circle members asked me about something you guys have seen when we did the big … we blew up the Neurosales sales letter and had it huge on our office wall and they were like, “How did you do that? We want to be able to put our funnels up on the wall.” I was like, “What if we made a magnet pack that had a whole bunch of refrigerator magnets in it that you could go on your refrigerator and it has ten sales page, ten upsale pages, ten webinar… all of the core funnel pages you need, right? We just have a magnetic pack then you go in your refrigerator and move things around and build your dream funnel on your refrigerator. How cool would that be?

We’re making that, so that’s going to be our next free plus shipping offer to get people into Click Funnels. I just thought that was one of the coolest things ever, and if you think that’s cool it means you’ve been geeking out with me long enough that we’re all on the same page. We are making that, funnel magnets is coming soon. I’ve got to go buy funnelmagnets.com or something like that, but anyway, that is another fun thing that I get to work on. One thing I wanted to kind of say related to that, I had a lot of interviews during the Christmas/New Years break, a lot of podcast interviews and stuff like that, we kind of loaded them up during that time so I could … we’re working a little less and just doing more of those. One question I got consistently a couple times it’s just like, “Russell, what’s next?”

I kind of smile I say, “You know what? For the last ten years of me doing this business I was looking like, what’s next, what’s next, what’s next.” I realized that’s what was the problem, I kept trying to figure out what’s the next thing to do. We spent all this time, effort and energy building something, we roll it out, and I was looking at what’s next. When we launched Click Funnels a year and a half ago, and I’ve talked about this with you guys before, I sat back and said, “Okay, I need to try and focus.” We sold the supplement company, we shut down like ten other side projects that we were doing and we started to focus. I was really nervous, I was like, “My entrepreneurial ADD … I’m a creator, I want to create things, I want to figure out new funnels, new offers, things like that,” that gets me excited. I had a friend, I’m not going to give him credit for it. Okay, I’ll give him credit for it, his name is BJ. BJ Wright, some of you guys may know him.

BJ said something like, “What if you just instead of use your creativity to create a new product, what if you use your creativity to figure out more ways to market Click Funnels?” I was like, “Huh, that’s actually a really good idea.” If you’ve noticed over the last twelve months every funnel we have put out, every offer we put out, everything, including my book, they are all bait to get people into Click Funnels. Anyways, kind of interesting, just want to throw that out in case you guys haven’t noticed. You probably noticed it but if not there it is. It’s like this funnel magnet, that is a cool, creative, awesome idea we can do that will get people into Click Funnels, there yeah go.

Anyway, I’m at the office, I gotta bounce. Have an amazing day today, block out your schedule you guys because so far it’s been amazing and I think that we all should be doing that. Other than that I will talk to you guys again soon, bye.