Physical Therapy Private Practice: Secrets of the Top 10%: Recent Episodes
Brian J. Gallagher, PT.
The Physical Therapy Private Practice: Secrets of the top 10% podcast is hosted by Brian J. Gallagher, PT., and CEO of MEG Business Management. Brian has over 27 years of experience in the field of physical therapy with his own practice winning practice of the year in 2011. He has been to over 400 offices across the country, working with thousands of therapists and as a result been able to identify what the top 10% of best practices have in common. Brian will reveal the secrets of the top 10% and teach you how to properly execute these proven systems of success.
Discover the two paths every private practice PT owner must consider to thrive today: scale up or specialize. In this episode, we break down how to choose the right strategy for your clinic’s success — and how to build a practice that’s resilient, profitable, and aligned with your vision.
👉 Ready to explore what’s best for your practice? Book a free discovery call with our team and take the next step today.
Hiring physical therapists has never been tougher—but it’s not impossible. In this episode, we unpack real-world strategies that private practice owners can use to attract and retain top PT talent. From building a culture clinicians love to avoiding common hiring pitfalls, you’ll walk away with actionable steps to strengthen your team and keep your practice moving forward.
👉 Want help applying these strategies to your practice? Fill out our Discovery Form to connect with our team and explore your options.
Struggling with low payments and payer obstacles? In this episode, Brian Gallagher, PT, explains how to overcome the top reimbursement challenges in physical therapy and build a more profitable practice. Contact our team to take the next step.
What separates PT practices that thrive from those that plateau? It’s not size — it’s focus.
In this episode of Physical Therapy Private Practice: Secrets of the Top 10%, Brian reveals the strategic mindset shift that turns overwhelmed owners into growth-driven leaders. Whether you’re running a solo clinic or managing multiple locations, the key is thinking like the next-level version of yourself — starting today.
You’ll learn:
- What “thinking one level up” really means — and why it works
- How to shift your focus from tasks to strategy
- Why small practice owners stay stuck — and how to break through
- How large clinics lose momentum without the right mindset
- Simple, actionable ways to regain control and scale smart
💬 Want to talk through your next move?
Connect with a member of our Growth Team for a discovery call:
https://www.megbusiness.com/contact-us
In this episode of Physical Therapy Private Practice: Secrets of the Top 10%, Brian Gallagher reveals the simple but powerful formula for saving more by scaling smarter. If you’re a private practice owner stuck in a cycle of cost-cutting or overwhelmed by inefficiency, this episode will show you how strategic growth can actually lead to bigger savings and less stress.
What You’ll Learn:
- How to grow your physical therapy practice without overspending
- Why shrinking your expenses isn’t the only path to profitability
- The biggest mistakes owners make when trying to scale
- Real-world examples of successful, lean growth strategies
- Where to focus your time, money, and team for lasting results
👉 Need help with billing, credentialing, or front desk operations?
Visit https://www.megbusiness.com to learn how MEG helps private practice owners grow smart and thrive.
Owning a PT practice is one thing. Living the dream as a successful, fulfilled practice owner is another.
In this episode, Brian Gallagher, PT, breaks down what it truly takes to turn ownership into freedom, purpose, and profitability in 2025. Learn how to move beyond just “getting by” and start building a practice that works for your life—not the other way around.
You’ll learn:
- What separates successful PT owners from the rest
- The 3 growth phases of practice ownership—and how to evolve through them
- How to delegate, scale, and lead without burning out
- What your patients and staff really want (and need) from your clinic
- How to create a brand, culture, and team that drives lasting results
👉 Ready to turn your practice into the dream you always envisioned?
Visit www.megbusiness.com to learn how our experts can help you build systems, train your team, and grow with confidence.
Kelly Brown from Prediction Health shares how smarter, purpose-built AI tools are helping physical therapy clinics save time, improve documentation, and stay compliant — without burning out their teams. Free Offer: Trial Sidekick AI scribing for 2 weeks
Guest Info:
Kelly Brown, PT
VP of Operations at Prediction Health
📧 kellybrown@predictionhealth.com
Are your profits hiding in plain sight? Brian breaks down the top 3 places PT owners lose money and gives you real-world tactics to fix it. From visit volume to staff productivity and payroll bloat—this episode gives you the tools to reclaim your margin and grow sustainably in 2025.
👉 Want help? Schedule a discovery call today
What separates top-performing PT owners from the rest? In this episode, Brian breaks down the four “superpowers” that transformed his journey from employee to successful practice owner.
Learn why you can’t manage over disagreement, how to handle your team without carrying their emotional load, and why managing your clock is your biggest asset. Plus: the 4 Ps of practice success and a behind-the-scenes look at how MEG Pro is reshaping clinic operations across the country.
➡️ Want to scale without stress? Visit megbusiness.com to schedule a discovery call.
Private practice ownership today can feel overwhelming—rising costs, team drama, burnout, and unpredictable reimbursement. In this episode, Brian shares the insights he gained after a week in Costa Rica and shows why your mindset—not just your metrics—is the key to pushing through the storm.
Hear real stories from owners nationwide and learn how to:
- Reclaim your vision and lead with clarity
- Let go of toxic staff and build your A-team
- Shift from survival mode to strategic growth
- Create the ideal scene for your life and practice
☂️ The storms may be pouring down—but Brian hands you the umbrella: your beingness.
👉 Like what you hear? Subscribe, leave a review, and share this episode with a fellow owner.
💬 Have a question or topic idea? Email us or connect on megbusiness.com — we’d love to hear from you!
After selling his practice to his management team, Brian returned to find it nearly $200K in debt and on the brink of closing. In this episode, he shares the exact lessons and systems he used to bring it back to life and restore profitability—from front desk fixes and therapist scripts to company-wide policy changes.
Whether you’re building, rebuilding, or refining your practice, these are proven actions you can implement today.
👉 Ready to grow your practice? Schedule a free discovery call
📥 Questions or want to learn more? Visit our Contact Us page
Want higher profit and lower stress in your physical therapy practice? This week, Brian Gallagher shares the real top challenges PT owners are facing in 2025—and gives you 6 actionable solutions that are already helping clinics restructure and thrive.
After surveying dozens of practice owners, it’s clear: the biggest struggles aren’t hiring or marketing. They’re hidden in the systems you rely on every day.
You’ll learn…
• Why credentialing is crushing productivity—and how to fix it
• What to do about front desk churn and burnout
• How to overhaul your IVO process for smoother intake and faster flow
• The billing standards you should demand (and what to do if you’re not hitting them)
• How to hit 25% of revenue in cash-based services
• When to expand hours and where to cut payroll without losing talent
💥 It’s time to stop patching holes and start building the practice you deserve.
Thrive—not just survive—in 2025.
🧰 Need help fixing your systems?
From billing and credentialing to virtual front desk, MEG Business provides end-to-end solutions built for physical therapy practices.
🎯 Book a free discovery call and take the pressure off: Book Call
Want more patients and profit without burning out? This week, Brian Gallagher interviews Neil Trickett, PT and CEO of Practice Promotions, to talk all things physical therapy marketing—what’s working in 2025 and how to avoid the common traps practice owners fall into.
Neil shares how over 1,200 clinics are using smarter marketing systems to scale their practice, grow revenue, and stand out online—without relying on doctor drop-offs.
You’ll learn…
• The 3 must-haves for marketing success
• Why your website is your #1 conversion tool
• How to stand out in your local market
• When to hire a marketing director
• And why consistency is king!
Free Resources:
✅ Download the Market2Grow Book by Neil Trickett, PT
Learn the proven strategies top PT clinics use to grow, hire, and profit.
👉 Click here to download: Market2Grow.net 🌐 Visit PracticePromotions.net to see how Neil’s team helps clinics dominate their local market.
🛠️ Need help beyond marketing?
From billing and credentialing to virtual front desk and compliance, MEG Business provides end-to-end solutions so you can focus on patient care.
🎯 Book a free discovery call and see what you can take off your plate: MEGBusiness.com
The reality of running a private practice in 2025 is tough—Medicare cuts, rising payroll costs, and staff turnover are making it harder than ever to stay profitable. In this episode, Brian Gallagher breaks down exactly what PT owners must do to survive and thrive in today’s economy. From renegotiating insurance contracts to restructuring your team for maximum efficiency, this is a coaching session you don’t want to miss.
Key Takeaways:
✅ Why fighting insurance reimbursement cuts requires a strategic approach (not just form letters).
✅ The #1 reason PT payroll is skyrocketing—and how to fix it.
✅ The staffing strategy that reduces burnout, improves efficiency, and cuts costs.
✅ The simple marketing shift that can generate a steady stream of new patients.
✅ Why running a monthly P&L is critical to keeping your practice financially healthy.
Book a Disacover Call Today!: Click Here
In this episode of Secrets of the Top 10%, Brian Gallagher unpacks the complexities of contracting and credentialing in physical therapy private practice. Often considered one of the most time-consuming and regulated aspects of running a PT business, getting this right can mean the difference between smooth scaling and costly delays.
Brian shares insights on:
✅ The real time commitment for contracting & credentialing (hint: it’s 90-120 days!)
✅ Why outsourcing this process is a smart business move
✅ How to increase your chances of getting into closed insurance panels
✅ The pitfalls that could cost you valuable contracts
✅ A little-known acquisition strategy to fast-track your network inclusion
If you’re planning to expand your practice in 2025 or want to streamline your admin processes, this episode is packed with essential strategies to save you time, money, and headaches. Contact Us: Website: Discover Solutions
Discovery Call: Book a Free Discover Meeting with our Experts!
In this high-energy episode of Physical Therapy Private Practice: Secrets of the Top 10%, Brian Gallagher dives into the power of Executive Vision—the essential mindset shift that can elevate your private practice. If you find yourself constantly putting out fires and reacting to problems, it’s time to stop just doing and start leading.
Brian shares hard-earned lessons from his own journey—from clinician to national business leader—and breaks down the four pillars of private practice success.
If you’re ready to think bigger, plan smarter, and scale faster, this episode will challenge you to elevate your vision beyond the daily grind and step into your role as a true executive leader. Need help implementing these strategies? Click Here to connect with our Discovery Team today to explore customized solutions for your practice.
Brian Gallagher reflects on his experience at APTA’s CSM conference in Houston, sharing insights on the new generation of physical therapists and the evolving landscape of private practice. In this episode, he breaks down the key business models available to PTs, the importance of practice management strategies, and how MEG Business is lowering the barrier to entry for private practice owners. If you’re thinking about scaling, transitioning, or launching your PT business, this episode is for you! Click Here to Book a Free Discovery Call!
🎙 Key Topics Discussed:
• Takeaways from CSM 2025 and the changing PT industry
• The financial challenges of PT education and how new grads are thinking differently
• Business models for private practice owners: in-network, out-of-network, cash-based, mobile PT, and hybrid
• How MEG Business is making private practice easier with virtual front desk and billing solutions
• The importance of strategic planning and mentorship for success
• Why collaboration is key to thriving in private practice
🔥 Subscribe to stay ahead of the game! Don’t forget to like, share, and leave a review!
In this episode, Brian Gallagher highlights the rapid pace of change in business and technology—using AI, automation, and blockchain as analogies for how physical therapy practices must evolve or risk falling behind.
While AI may not directly run a PT clinic, the way owners manage their business is changing just as rapidly as AI is reshaping industries. The old-school model of handling everything in-house—billing, front desk, HR—is no longer sustainable.
To stay ahead, practice owners must confront reality and adapt their business strategy to remain competitive. Visit megbusiness.com for more information or to schedule your free practice assessment.
Running a PT practice comes with unique challenges—but you’re not alone. In this episode, Brian Gallagher shares real conversations with practice owners who are facing the same struggles as you. From staff turnover and financial pressures to operational bottlenecks, discover the biggest challenges PT owners are dealing with right now and the exact strategies to overcome them.
Key Takeaways:
- The top challenges PT owners face in 2025—and how to fix them
- The 5 essential divisions every successful practice must have
- How to regain control of your staff, systems, and profitability
- Why shifting to a Progressive PT Private Practice Model is critical
- The financial benchmarks you should be tracking to stay ahead
Ready to take back control of your practice? Visit www.megbusiness.com to book a free call with Brian today.
In this episode of Physical Therapy Private Practice: Secrets of the Top 10%, Brian Gallagher shares the five vital life-changing principles that every practice owner needs to know to thrive in today’s challenging healthcare environment. Whether you’re just starting or managing a multi-clinic practice, these insights will help you improve efficiency, optimize revenue, and build a stronger practice culture. Tune in to learn why luck isn’t a strategy, how transparency breeds trust, and the secret to running a highly efficient practice.
💡 Key Topics Covered:
- The importance of calculated planning over luck
- How to optimize financial efficiency and patient volume
- Why transparency with your team builds a thriving culture
- The role of growth mindset in scaling your practice
- How outsourcing admin tasks can help you save time and money
📞 Need expert coaching? Visit megbusiness.com to book a free practice assessment call.
Not all private practice owners lead the same way. Some struggle, some survive, and some thrive—but what makes the difference?
In this episode, Brian Gallagher breaks down the 4 types of PT owners and challenges you to identify where you stand:
✅ The Know-It-All Owner – Resistant to change, convinced they have it all figured out
✅ The Innocent Owner – New and uncertain, lacking structure and direction
✅ The Caregiver Owner – Passionate about patient care but neglects business fundamentals
✅ The Go-Getter Owner – Proactive, strategic, and always seeking growth
If you want to achieve true financial freedom and time flexibility, you need to evolve into a Go-Getter Owner—someone who observes, decides, and takes action.
Starting a private practice can feel overwhelming, but it doesn’t have to be. In this episode of Physical Therapy Private Practice: Secrets of the Top 10%, we dive into the essential steps for starting your practice the smart way. Whether you’re transitioning from employee to employer or considering mobile PT, this episode will give you the clarity and confidence to make informed decisions, avoid common pitfalls, and set yourself up for success. Learn how to achieve financial stability, time flexibility, and true freedom in your career.
Highlights from the Episode:
- Understand the Path to Freedom: Discover why owning a private practice can offer financial stability paired with optimal time flexibility.
- Mobile PT vs. Brick-and-Mortar: Weigh the pros and cons of each model to align with your long-term goals.
- The 27-Step Startup Process: Learn the key steps to get your practice off the ground and running within six months.
- Smart Financial Strategies: Find out how to leverage other people’s money to build your business without draining your savings.
- Avoiding Common Mistakes: Hear real-world examples and advice on how to sidestep risks, scale effectively, and stay true to your vision.
Ready to take the next step?
Click Here to visit our Linktree for access to all our resources, including our website, podcast episodes, YouTube channel, and contact information. Stay connected and take advantage of everything we offer to help you succeed in private practice!
In this episode, Brian dives into a critical topic for physical therapy private practice owners in 2025: profitability. While patient volume is often strong, ensuring a sustainable and profitable practice is the real challenge. Drawing on over 30 years of experience and countless practice assessments, Brian shares actionable strategies for financial success, including diversifying services, leveraging automation, and outsourcing administrative tasks. This episode features an in-depth case study on the financial dynamics of running a 2,100-square-foot clinic, offering practical insights for practice owners at any stage of their journey.
Actionable Takeaways for Practice Owners:
- Focus on profits by optimizing operations and expanding services.
- Leverage technology and automation to improve efficiency and patient care.
- Transition to a hybrid or cash-based model if it aligns with your market and goals.
- Reduce payroll costs by outsourcing non-clinical roles.
- Stay data-driven and proactive in decision-making.
Resources Mentioned:
- WebPT State of Rehab Therapy Report
- The “Newbie eSTIM” system for cash-based services.
- Contact Brian for a free practice assessment via Zoom.
Quote of the Episode: “The way you’ve been doing physical therapy for the last five years won’t cut it in 2025. It’s time to innovate, automate, and outsource so you can thrive—not just survive.”
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Next Steps:
• Book a Free Practice Assessment to evaluate your profitability and growth opportunities for 2025!
• Start each day expecting to do well—your success is in your hands.
What does the practice of the future look like? What is our full potential as physical therapists? Join us for a deep dive of the robust State of Rehab Report with the one and only Heidi Jannenga, DPT and Co-Founder of WebPT.
Episode at a glance:
- Adding value versus cutting costs
- The technology catch-up
- Top reasons and solutions for burnout
- Advocating for ourselves
- Choose your own adventure
When looking ahead, it’s important that we study past trends as well. But it all starts with your purpose and goals! If you can’t see where you want to go, how do you expect to get there? What do you have control over? Invest in your quality, and watch your quantity soar!
Episode at a glance:
- Decisions for 2025
- The 95% rule
- Create your business strategic plan
- Quality, Efficiency, Production
📞 Book a Call
► Brian Gallagher, PT discusses the 4 gifts every physical therapy practice owner would dream of and how to achieve them!
👉 Designing your ideal scene
👉 Increasing average monthly visits
👉 Boosting EBITDA (Net Revenue)
👉 Ensuring you’re always fully staffed
👉 Gaining the ultimate gift: Freedom
📌 Brian Gallagher, PT
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🎧 Physical Therapy Private Practice: Secrets of the Top 10% Podcast
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What matters most? The mechanics or the magnetism of your private practice? A lot of people can do good therapy, but that’s not necessarily the only reason that patients come to you! Learn how to be the provider that people know, like and trust.
Episode at a glance:
- It’s about BEING versus DOING
- Transparency breeds trust
- There’s no time management without discipline
- “Collaborative Capitalism”
If we’re going to be able to “turn the faucet” on and off for new patients, we must think critically about our challenges and tackle them using innovation! Come along for successful actions to solve patient compliance, patient engagement, company culture and schedule. Learn how to strike the perfect balance of policies and fun!
Episode at a glance:
- Operate with integrity
- Be consistent (have policies!)
- Train your front desk
- Make it a game
We are on a crusade to help you wrap up this year in the best way possible! Whatever your function is in the physical therapy world, we thank you for joining us in our journey to help you navigate the paradigm shift into a brighter future. What are five things that you’re grateful for? List them out, and enjoy the holiday with your friends & family!
Episode at a glance:
- Grateful for all of our clients
- Grateful for the physical therapy community
- Invest quality to gain quantity in business
- Technology
Just like you in private practice, we are also constantly trying to improve and help you in the best way possible! Remember how much time and money you invested to become a physical therapist? Have you done the same thing to become the best CEO? Let’s take a look at actionable strategies for ultimate success in leadership.
Episode at a glance:
- It’s time to LOOK
- Focus on time management
- Live by the numbers
- Give a little grace
What’s your secret weapon? Staff retention! We are lucky to have staff who have been with us 10, 15, even 20 years! You want to establish staff loyalty so that you have less turnover and thus, less need for recruitment efforts. Learn how to attract people who want to stay with you long-term. Create a career, not just a job!
Episode at a glance:
- Marketing and branding
- Recruitment never stops
- Incentives for non-clinical and clinical staff
- Top tier compensation models
Let’s look at some hard facts. Life here in the 4th quarter of 2024 is not cheap, whether you’re a physical therapist or otherwise. We understand the financial pains you’re experiencing in this income squeeze, so what is the solution? Let’s take a look at your current practice model and see how you can optimize it for success.
Episode at a glance:
- Physical therapy wages and admin costs
- The real problem
- Practice model and schedule options
- What you can do about it
In this episode of Physical Therapy Private Practice Secrets of the Top 10 Percent, host Brian Gallagher, PT, dives straight into one of the most common challenges facing private practice owners: identifying and addressing the root causes of poor performance in their clinics. Drawing on his 30 years of experience, Brian provides practical insights and proven strategies to help practice owners turn around underperforming operations.
This episode is a masterclass in diagnosing issues, implementing structure, and fostering accountability—all aimed at transforming a struggling practice into a successful, high-performing business.
Key Takeaways
- Identify Root Causes - Common issues include staff misalignment, lack of accountability, structural gaps, inadequate training, and quality control.
- Implement the Five Divisions - HR/Admin, Marketing, Finance, Production, and Quality Assurance.
- Use Metrics for Accountability - Track Net Promoter Scores, visit adherence, and staff performance.
- Foster a Learning Culture - Invest in a learning management system to support continuous team development.
- Outsource for Efficiency - Delegate non-clinical functions to trusted professionals to focus on clinical growth.
In this episode of Physical Therapy Private Practice Secrets of the Top 10%, host Brian Gallagher dives deep into often-overlooked areas that could transform your private practice. He discusses the power of managing by data and metrics rather than intuition, how to maximize productivity by setting aside admin time, and why knowing the math behind your practice is essential for sustained growth. Brian also shares valuable insights on outsourcing, controlling payroll costs, and effectively scaling up for a profitable 2025. Key Topis Discussed:
- Set Dedicated Admin Time
- Rely on Data, Not Just Instinct
- Keep Payroll in Check
- Outsource Wisely
These essential actions will help you build a practice poised for success in 2025!
You’ve heard it before, “If you keep doing what you’re doing, you’re going to keep getting what you’ve got.” The message of PPS 2024 could be summed up in one word: help! People are seeking financial, personnel and practice management help. We are so grateful to be able to continue helping you!
Episode at a glance:
- Consulting versus coaching
- Perfectionism gets nothing done
- Do it for others!
- Only pay for what you need
Do you relate to the hot topics that are circulating as “problems” in the physical therapy world? Unfortunately, burying our heads in the sand will not make them go away. Learn how to master the basics, set the tone and foster a shared reality for your private practice. Remember: only after the group wins do the individual members win.
Episode at a glance:
- Post-onboarding training
- The Two-Way Street
- Environment, Structure, Personnel, Systems of Operation
- Staff certification training
Calling new and veteran therapists alike! Is the APTA’s Private Practice Section conference worth your time? Short answer: yes! We know it’s an investment of time and money, but truly, you can’t afford not to learn the latest in physical therapy and be able to predict its future. Mingle with and learn from the best in our industry!
Episode at a glance:
- Make the investment
- Physical therapy is a “retail business”
- PPS is the place to learn
- Get resources and connections
It’s important that we take a good look at how we can help unburden others, but it really starts with yourself! Don’t burden your staff with things that they didn’t go to school for, and make sure they really know the difference that they make at your clinic. Enhance their skills both personally and professionally, and you will have the best practice in town!
Episode at a glance:
- Strive for betterment
- Minimize admin burdens
- AI and RTM
- Virtual Front Desk
I know we’re coming in hot with this title, but really, we’re addressing the executive mindset! You must have standards of practice and a two-way street implemented in your organization. In other words, learn how to say “no!” Learn how to enable the success of those you work with and how to manage by statistics.
Episode at a glance:
- Don’t spoil your staff
- 5 things to master as a manager
- Administrative versus worker mindset
- Structure & systems
It might seem contrary to everything else you hear, but you actually can have it all! Let’s evaluate what your work options are in today’s environment. Sit down and bullet point out your ideal scene. Avail yourself to better strategies, protocols and systems that will protect you against any downturns - you can’t afford not to!
Episode at a glance:
- Growth = viability
- Hire based on performance and goals
- Energy versus emotion
- Definition of effort
There’s nothing wrong with being content and not wanting for anything more. But if you know there’s room for improvement in your company culture and operations, it’s time to invest in yourself and your team. Create the game of professional opportunity for your staff. Running a successful practice in 2024 is not as impossible as you may think!
Episode at a glance:
- Get training beyond PT School
- Define hats and products
- Post onboarding checklist
- You can’t afford to wear others’ conditions
It’s not about what you do, it’s about what you can do to help others. Today, we are excited to welcome Zak Bartley and Derek Sanborn to introduce the PatientStudio software to our audience. These data experts have developed an EMR with intuitive tools like we’ve never seen before. Look for yourself, and aim to work with people who you know, like and trust!
Episode at a glance:
- Great fit for startups and small-to-medium sized businesses
- Can work with cash and insurance (or a hybrid!)
- The difference between scribe and generative AI
- Live demo!
Connect with PatientStudio at www.patientstudio.com or zak@patientstudio.com
If there’s something we don’t know or fully understand, it becomes too easy to sweep it under the rug and ignore it. Compliance might not seem like the #1 area that you should have your attention on as the practice owner, but in this “over-regulated” society, the consequences for not confronting it can be detrimental. Don’t be sloppy with your business operations, ensure that you have the proper safeguards to protect your business.
Episode at a glance:
- Don’t ignore and justify
- 7 essential elements
- What is your risk management plan?
- Get ongoing support
Back in the 1990’s, we ran the endless cycle of “more patients, more staff, more money” in order to grow our practices. Today, we must realize that people are looking for an experience, and a group that truly cares about them. Your therapists are not in the business of “billing” - they are in the business of giving an abundance of skilled care.
Episode at a glance:
- The 1990’s versus today
- We are a retail provider
- Physical therapists do not “bill”
- The absolute best schedule
Welcome back! Let’s talk about choosing the right business coach for you. If you plan to open a physical therapy practice, make sure that you work with someone who has a proven track record of success in that field. Ensure that they listen well and are able to put themselves in your shoes.
Episode at a glance:
- Must be niche-specific
- Make sure they really listen to you
- Willing to learn from others
- Soft personnel management skills
Let’s take a step back and evaluate where we are in private practice today, and where we are quickly headed. It’s not all about the referrals anymore, it’s about reputation. What does it take to be the #1 provider in your community? Stay purpose-driven by focusing on serving others as your primary function.
Episode at a glance:
- Becoming a retail provider
- Your bandwidth is limited
- Reduce your payroll
- Branding
There are a million and a half reasons NOT to do something. But here’s the reality: someone, somewhere is doing it and succeeding - and so can you! Join us as we bust the 5 most common myths about going into private practice that we hear every week, and discover the truth about what it takes to run a viable and thriving business!
Episode at a glance:
- Myth #1: Profit = Greed
- Myth #2: I can just DIY it!
- Myth #3: I need to hire everyone in-house
- Myth #4: I’m a good clinician or manager, so I should be a good owner
- Myth #5: My practice needs to be a cash-only business
- Bonus myth! It’s better for me to grow slowly
We are excited to welcome Ross Young, CEO of Clinical Notes AI to the podcast! With clinician burnout becoming a major problem across the field, the mission statement at Clinical Notes is to help the people who are helping people through the use of AI technology. Imagine if your therapists had their own personal therapeutic scribe! Explore the power of this speech-to-text technology to make your clinician’s lives easier.
Episode at a glance:
- AI transcript with documentation accuracy & consistency
- Can integrate with EHR
- Web-based and app on the way
- Works on mobile as well
- HIPAA Gap Analysis for self-assessment
- Zero Data Retention (ZDR) method
We are now halfway through the year - it’s time for us to reset and reevaluate! Why did you pursue a career in physical therapy in the first place? This isn’t just a business, it’s a passion! Get the support you need for optimum practice sustainability and growth.
Episode at a glance:
- Achieving life freedom
- Get the administrative functions off your plate
- How to communicate with doctors
- Pros and cons of technology
What is the ultimate dream of any private practice owner? Success is dependent on those that you surround yourself with. The policy & procedure manual is a perfect way to establish the rules of the road for a healthy and thriving business. Do yourself a favor and make sure that yours is thorough and up-to-date!
Episode at a glance:
- How to handle antagonistic people
- Standard Operating Procedures
- Real (and avoidable) policy horror stories
- Inspection and correction
Many of us who have moved through careers in physical therapy remember the transition from staff therapist to Clinical Director - a transition that was not always an easy one. What could we have done differently? In this episode, we provide structured guidance and successful actions for therapists who are moving into management and leadership roles!
Episode at a glance:
- The true objective of a Clinical Director
- Staff investment program
- Increase reality and communication
- Manage by statistics
- It’s not about directing, it’s about engaging
This week, we’re excited to welcome back Co-Founder & CEO Pedro Teixeira, MD, PhD, and Kelly Brown, DPT from PredictionHealth! It has become increasingly difficult to keep up with the many advancements in AI technology as it pertains to physical therapy. Join us for an exciting discussion on the evolving capabilities of AI and how it’s able to free your practice from the growing list of administrative burdens.
Episode at a glance: Advanced AI documentation tool Compliance & CPT coding accuracy Secure, HIPAA-compliant data storage The patients love it! Ask AI chatbot
Have you ever dreamed of moving from employee to employer? Let’s talk about being a leader who isn’t afraid to drive change for maximum growth. Be willing to spot and remove problematic people from your group. Most of all, get the training you need to fill in the gaps of what you don’t know!
Episode at a glance:
- No complaining!
- Be willing to “put the cart before the horse”
- Spot and distance yourself from problematic people
- Embrace technology
Today, we welcome our Billing Director, Stacey White, and our Director of Virtual Front Desk, Taylor Wagner, to give their unique perspectives on the good, the bad, and the ugly of your EMR system. There’s no sugarcoating today! Join us for an open dialog on why people leave their current system, major red flags to avoid, and what you should expect from an effective system.
Episode at a glance:
- All-in-one comprehensive program
- Communication and transparency are everything
- Defining Clearing House and “scrubbing the claim”
- Costs explained
- Tips for choosing the right EMR
Today, we tackle the most relevant questions & concerns that we’ve been hearing from practice owners across the country. We are here to supplement your knowledge, but at the end of the day, the decision is yours. Whether you're a new or established practice owner, level up your business by applying these successful actions!
Episode at a glance:
- The Practice Assessment process
- When to hire your next therapist
- Defining clinical efficiency
- The Learning Management System
Learn more at our Zoomcast “Beyond the Basics: Advanced Credentialing Health Checks for Thriving Therapy Practices” on May 16th at 12pm EST
You can’t escape it! Credentialing can either help you or hurt you, and it’s your responsibility to know the rules for your state and the compliance intricacies of this process. This isn’t an aspect of your business that you should be trying to do yourself, or dragging your feet on! Work with experts to avoid any messes with your contracting & credentialing.
Episode at a glance:
- The difference between contracting and credentialing
- Diversify your services
- Do not DIY this process
- Credentialing works between your Front Desk and Billing departments
John Gallucci Jr., PT is the President & CEO of JAG Physical Therapy, a thriving chain of top-performing clinics in the Northeast. Join John and Brian as they discuss the shortcomings of Academia, how to provide intrapreneurial opportunities for staff and students, and how to excel in a low reimbursement area. Whether you are operating in this market or anywhere across the country, we know you will walk away inspired and with tons of valuable tools!
Episode at a glance:
- Mentoring young clinicians
- Invest in your people first
- Crucial metrics for a healthy practice
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Retention & outcomes
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https://www.jagpt.com
- Contact John at info@jagpt.com
- The JAG Method book
How do you attract and retain the best possible people to your practice? Your people are the secret to your success. Employers and employees share the same highway, this is a two-way street. Apply the principles of the 5-step interview process whether you’re the one applying for the job, or conducting the interview!
Episode at a glance:
- Master your personal integrity
- Master communication
- The 5-Step Interview Process
- Questions for Interview Day
Here is the million-dollar question: How do you feel about your future, and what can you do about it? We have the tools and mechanics that will enable you to run a more effective practice - this is the easy part. Your ability to perceive and navigate people is everything. Your future is in your hands!
Episode at a glance:
- Your past does not dictate your future
- Perception is king
- The industry is constantly changing
- Shorten your runway
Are you struggling to recruit and retain top talent for your practice? Today, we focus on one group in particular: the New Grad (1-3 years out of school). Stand out among the competition by offering the best opportunities for young physical therapists who are ready to build a fruitful career!
Episode at a glance:
- Optimize your ads
- Top programs & benefits
- Promote!
- Tuition reimbursement program
If you don’t take the steering wheel of control into your own hands, no one else will. This week, we are honored to welcome accomplished physical therapist and lawyer, Gwen Simons. With these two backgrounds, Gwen brings a unique perspective and provides expertise on the legal do’s and don’ts for creating a streamlined and viable physical therapy business. Learn how to effectively increase your revenue and reduce costs, the right way!
Episode at a glance:
- Helping small practitioners
- DROP your low-paying contracts
- How to set your rate and clinic schedule
- The difference between physical therapy and “wellness”
Practice owners across the country are trying to find more ways to increase revenue and reduce costs. We have many tactics to help you with this, one of which is re-evaluating your schedule. Are you being held hostage by your clinic schedule? The most effective schedule that the top clinics in the nation are winning with might surprise you…
Episode at a glance:
- The top 3 types of schedules
- The top 10% of practices are averaging 12-14 visits per day
- Outsource your admin staff
- How are you going to innovate your practice?
In this robust episode, we break the anatomy of your dream private practice down into three parts. Are you willing to bet on yourself as a practice owner? Drop your fixed ideas and open your mind to the successful actions of the top 10% of clinics nationwide. Follow this blueprint to go from startup to success!
Episode at a glance:
- Part 1: Extrinsic factors
- Part 2: Financial factors
- Part 3: Operational factors
We have observed some people in the industry operating in a “race to the bottom” - trying to get what they need for the lowest possible cost. As a practice owner, you must evaluate your cost-to-return ratio and pursue the system that delivers the best value to your practice. Don’t settle on the system that touches every aspect of your practice. Find out more about this state-of-the-art product, and thank us later!
Episode at a glance:
- Do business with people you know, like and trust
- What sets Prompt apart?
- Top features of the system
- Pros and cons of Prompt
What is Marketing? Marketing is not sales. It’s all about the story you’re telling, and how you are promoting your purpose. What is the perception of your company that you’re trying to create? Always approach your marketing from the intention of helping others.
Episode at a glance:
- It’s about others
- How are you using social media?
- The point is to create a connection
- Don’t try to be everywhere
It’s important to understand that failures are part of the landscape. Hurdles are part of the journey. What are you willing to do about it? What changes are you willing to make? What matters most is your reaction to them - be willing to adopt new ideas!
Episode at a glance:
- Success is within your control
- Mindset and skill set
- Dial in your vision
- Right idea, wrong application
This week, we give recent examples of what physical therapists at various stages of practice ownership are experiencing right now - plus applicable solutions. Your practice isn’t going to fix itself! Here are the things that you do have control over to change for the better.
Episode at a glance:
- Stop blaming the Income Squeeze
- Three income verticals with cash-based services
- Certainty = control
- Don’t short-change yourself!
Let’s have some fun with this topic. Don’t fear the “confrontation” of it - go in with confidence, certainty and conviction! Take out the guesswork and do all of your preparation before you even pick up the phone for the conversation.
Episode at a glance:
- Data collection and leverage
- Understand their viewpoint
- Have specialized services and programs
- Patient letters and Net Promoter Score
- Role play of the conversation
What do you plan to do differently in 2024? We’ve never seen so much enthusiasm (or so many attendees!) as we just did at CSM in Boston. The energy was contagious! We were proud to give solutions to a packed room of therapists on how to beat the Income Squeeze using the new Progressive PT Practice Model. The solution is CHANGE!
Episode at a glance:
- The future of PT private practice
- There’s a demand for change
- Rolling out Pay-for-performance model
- Real-life applications
As physical therapists, we are in the business of people! Success in private practice is already within your reach. If you’re not sure where to start (or are still throwing spaghetti at the wall) consider these tried-and-true strategies and systems. Remember - if you’re not expanding, you’re contracting!
Episode at a glance:
- Stop fixating on problems
- Manage and delegate
- Acknowledge and validate your employees
- Can you spot the bad apples?
Would you rather have a comfortable job, or total business freedom? Have you ever felt alone in your private practice journey? Dr. Benjamin Bleess is about a year out with his physical therapy practice and is a shining example of entrepreneurial success. Learn about the tools and strategies that Ben put into action to build the private practice of his dreams.
Episode at a glance:
- Meet your patients needs
- A good leader is always willing to look
- Freedom equation
- Learn from the best
- See the end at the beginning
Reach out to Ben! Email: benbleess@warroadpt.com
Though PT School lays a great foundation, our skill development is a lifelong journey. You might not be able to go back in time and apply everything you’ve learned, but you don’t have to keep playing catch-up either. What PT School didn’t give you, is business training! Stay connected to your vision and learn how to develop the skills needed to realize your ideal scene.
Episode at a glance:
- Seek out the things you don’t know
- Know (exactly) what you want
- 3 phases of business development
- Resist the self-doubt
It’s time for a quick heart-to-heart. Are you compromising on your ideal scene? We’ve been hearing a lot of risk-averseness and people watering down their private practice dreams. Starting in physical therapy private practice is actually pretty simple - don’t take the path of least resistance!
Episode at a glance:
- Stop procrastinating on your dream
- 30% of people are risk-averse
- Environment, personnel, systems of operation
- Step #1 for entrepreneurship
Remember: we’re not just hiring a license and a heartbeat. How do we position ourselves as a top-tier practice in the eyes of potential new hires? How do we align with their purposes and values? Be smart about your compensation packages and write ads that spark interest.
Episode at a glance:
- You don’t need to throw more money
- Consider hiring a recruiter
- Establish a relationship with PT Schools
- The hiring process
- Who by Geoff Smart and Randy Street
Welcome to 2024! Many physical therapists that we’ve spoken to recently seem to be moving into the new year in a sort of frustrated haze. Picture this: if you use the right tools to fight your way through the jungle, you will make it to the beautiful lagoon on the other side. Prepare yourself for the new year with our informed physical therapy industry predictions.
Episode at a glance:
- Our goals for the podcast for 2024
- Focus on your objectives for 6-12 months from now
- You own time, it does not own you
- Physical therapy industry predictions (researched and opinion)
The end of the year poses a great time for us to self-reflect and project for the future. If you keep doing what you’re doing, you’re going to keep getting what you’ve got! Don’t go another year saying “I wish”, “I should”, or “I could.” Give your staff the gift of merit-based compensation and give yourself the gift of entrepreneurship in private practice!
Episode at a glance:
- Our 300th episode!
- What you didn’t get in PT School
- What is freedom?
- Be the Go-Getter
**Special discount if you purchase MEG Academy before the end of the year!
This week, we give you the key elements that are sure to help solve your recruiting problems. The top 10% want to reap the benefits of their hard work, understand your purpose, and win alongside the group. How do you attract these A-team players? Implement a value point system and the Pay-for-performance model - which is all pros, no cons! Learn how to cultivate a culture where your employees aren’t working FOR you, but are participating WITH you.
Episode at a glance:
- Tools for hiring & recruiting
- Cure the staffing shortage disease
- Implement a value point system
- The bulletproof Pay-for-performance model
- Shorten the runway when hiring!
- 4-step rollout process
The “new normal” is that there is no normal. As the owner, you set the tone for your practice; and we tend to see a dramatic difference between the owners who have had executive training, versus those who haven’t. Put on your business hat and ask yourself - are you willing to change the way that you exchange with your patients? Learn which stats you should look at when evaluating your insurances, and which fee schedules the top 10% of practices are already winning with.
Episode at a glance:
- Why does your business exist?
- Top fee schedules
- Insurance payor advice
- Proportion breakdown and stats
We’re spanning our mindset across generations today. You can resist the pressure of group agreement by learning how to out-create yesterday. This is the game that you chose to play, so let’s elevate it! Your dream is still possible, even today. Also, learn how to harness the power of meetings!
Episode at a glance:
- The individual versus the group
- This is the game you chose to play
- Somebody out there is succeeding
- The power of meetings
In this episode, we elaborate on the three phases of ownership and implore you to evaluate which one you are in, and how you’re planning to advance. There are definite tools and solutions to help you along each phase and to create your own future. Implement these tips to grow and outpace yesterday!
Episode at a glance:
- Three phases of ownership
- Ownership = freedom
- Fill the knowledge void
- Adopt the Owner Mindset
We have noticed a definite mindset shift over the last couple of months. We are all aware of the Income Squeeze, but there is a difference between the mindset of something happening to you, versus discovering ways that you can rise to the challenge. Believe it or not, someone in the private practice space IS winning. Shift your focus and go from vision to victory!
Episode at a glance:
- Don’t be the Know-It-All owner
- Manage by situation
- Don’t do it alone
- PT’s do care, not Billing
This week, we are excited to welcome Jimmy McKay, DPT from PT Pintcast to the show! The staffing shortage is not a new issue, nor is it the worst obstacle that the physical therapy profession has ever overcome. Come along for the ride as Jimmy and Brian volley back and forth with their actionable solutions to the staffing shortage in today’s work environment. Be the top 10% of private practices that own this mindset and implement these tools!
Episode at a glance:
- Are you making your good work well known?
- Sell benefits, and features will follow
- Individual and group self-assessment
- Understand your audience and your “shared why”
- What’s your USP (Unique Selling Point)?
Links: • PT Pintcast: https://www.ptpintcast.com • Contact Jimmy: jimmy@ptpintcast.com
It’s not about perfection, it’s about improvement. Conferences like the APTA’s Private Practice offer a great way to invest in yourself and in the future of the physical therapy profession. Let’s not wallow in what is happening to us, rather let’s evaluate what we’re going to DO about it. No situation lasts forever and you can get the tools that you need to make a real difference.
Episode at a glance:
- Honest feedback about the event
- What can be done about it?
- Be a force of change
- 6 solutions to implement today
We are all looking for solutions to help us combat the challenges that we’re facing in business today. Here’s the secret… the solution is YOU! It might feel like there’s a lot to complain about, but what do you plan to do about it? Get the training and systems of operation that you need to elevate yourself and your staff!
Episode at a glance:
- Evaluate the “why”
- Accept that you don’t know everything
- Don’t be a martyr
- The power of the Net Promoter Score (NPS)
- Review your website
This week, we had the privilege of speaking with Michelle Collie, DPT - the CEO of Highbar Physical Therapy. Originally founded as Performance Physical Therapy in Pawtucket, Rhode Island, Highbar now operates over 25 clinics across Rhode Island and southeastern Massachusetts and is rapidly expanding throughout the Northeast. No matter what stage you’re at in private practice, this could be the solution you’ve been looking for to strengthen your business.
Episode at a glance:
- You don’t have to do it alone
- What is a partnership with Highbar like?
- Alternative compensation models
- Practice at the top of your license
Learn more about Highbar: https://highbar.foleon.com/ma/revolutionizing-the-industry-with-highbar-912/
Contact: mcollie@highbarhealth.com Cell: 401-952-4516
Come meet Highbar at our PPS Social Party! RSVP today: https://promptemr.com/ppsparty/
This week, we’re excited to welcome back Garrett Salpeter from Neufit! This is not your mother’s TENS unit… this is an advanced technology that garners ground-breaking results and sets you apart from every other clinic in your zip code. Tune in to learn the science behind this cutting-edge device and the clinical outcomes that you can expect for your patients!
Episode at a glance:
- Functional recovery for MS patients
- Neubie application and results
- Recent and upcoming studies
- Be willing to look!
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Learn more about the Neubie: https://www.neu.fit/meg
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Call 512-246-0337 or email sales@neu.fit
- Come meet Neufit at our PPS Social Party! RSVP today: https://promptemr.com/ppsparty/
This week we are thrilled to welcome the power couple, Wendy & Mark Lucas from Virtual Sally! When we talk about advancing your clinic with technology, this is what we’re talking about. Modern problems require modern solutions - combat The Income Squeeze by optimizing your front desk system and becoming the practice of the future.
Episode at a glance:
- How does a virtual front desk work?
- How does it integrate with your current system?
- This moves you into the Progressive PT Practice Model
How do you stand out if you’re located in a crowded physical therapy market? There are two components to this: personnel and public. Modernizing your practice is a MUST in today’s environment! Learn how to put in a new structure that leverages advanced technology to enable you to outperform your competitors.
Episode at a glance:
- The best compensation approach
- Ideal practice schedule
- Offer a student loan reimbursement program
- Consistent gamification & engagement
- What is your public looking for?
Daniel Hirsch, DPT (Compliance Expert): https://www.riskandcomplianceanalytics.com
Gwen Simons, PT: http://www.simonsassociateslaw.com
Website & Design service: https://www.megbusiness.com/physical-therapy-website-design-development/
WebPT has once again hosted an insightful and innovative Ascend event. It really got us thinking… it’s a new world out there! What do we mean by that? Our industry is at a crossroads - we are running up against The Income Squeeze situation, and it’s nobody’s fault! Here are some unfiltered thoughts, along with solutions (as always).
Episode at a glance:
- This world needs more confront
- It’s a two-way street!
- It’s a rigged system
- The reality of being a practice owner
Today, we present you with curated data to prove why you should strive to be transformational in your practice. These are the 5 reasons that you don’t become a top performer in physical therapy private practice - paired with actionable solutions! Learn how to enhance the effect that you have in your community and in your work culture.
Episode at a glance:
- You cannot afford to be rigid
- 5 reasons your practice is not a top performer
- Commit to consistency
- Quick KPI’s (Key Performance Indicators)
- What does it take to hire ONLY A-team players?
Culture is everything. This truly is the #1 key to having a successful practice in today’s environment. Make it clear that your staff signed on to support your entire community, not just the patients on their schedule. Tune in for the secrets to elevating your practice culture!
In our experience, the top 10% of practices are those with a solid company culture, are in demand with their public, and have a Net revenue of over 20% (financially healthy). Understand the rules of the game and take a close look at who you’re involved with in business. Run with these top systems for optimizing your environment, structure and personnel management.
How can a Business Strategic Plan save your physical therapy practice? This is a powerful operational tool that defines the actions of an owner based on the goals that you wish to achieve. It helps you set goals for the year, and targets for each month and quarter. The BSP helps to keep things objective, not emotional!
Why do you want to bring more cash into your clinic? We must accept that there are things to combat in our healthcare industry - for example, the ongoing threat of insurance cuts. There is a blatant need for change in order to stay ahead of the increasing cost of doing business. Learn how to implement these top options for cash-based success, and more.
The only way that things change in your life, is when you change them. It’s time to go beyond “thinking outside the box” - throw away the box! Utilize these six tips and creative solutions to fight the ever-decreasing reimbursement in our physical therapy industry. Collect your Net Promoter Score and clinical outcomes to show objective data of your practice. And don’t underestimate the power of the APTA!
One of our star clients, Jason Waz, PT has never had an issue hiring and retaining top talent, even in the competitive Florida market. Learn how Jason has expertly applied his MEG training to attract the best and the brightest, build “intrapreneurs”, hybridize his practice, and more! Discover what’s possible when you apply successful recruiting strategies in your practice.
Having individual resilience is a true ability. Question: do things seem to just be happening around you, or are you causing them to happen? Do you have actual control of your future? Do you want more than what you’re experiencing in your day-to-day life? Get your head in the game and learn how to apply the Progressive PT Practice Model.
We know that the most important thing in business is trust. Even though Brian didn’t qualify for this popular credit, he found tremendous value in the process and with the group that we highly recommend. This might be a fantastic opportunity for YOU - the practice owner! We’re thrilled to welcome Joe, a Financial Advisor in the small business 401k space and Jose, an independent consultant - who both work closely with the AIA firm. Talk to the specialists to find out if you’re eligible!
Running a private practice is not always a walk in the park. So what do we do it all for? Are you doing it for the money? Revisit your purpose and implement these systems to achieve the ideal experience for your patients. Your patients are not just a “knee” or a “shoulder” - they are a person! Learn how to give them the best.
Episode at a glance:
- Don’t get stuck in the mechanics
- You are in business for the patient
- Share the brand
- Enhance your environment (front desk!)
First of all, give yourself some grace. There is a reason you’re feeling overworked! Let’s address some common misconceptions (that Brian learned the hard way) and delve into solutions for you to operate as a business owner first, a therapist second. Don’t forget: there aren’t enough hours in the day for you to outwork a lack of knowledge.
Episode at a glance:
- Brian’s story
- Common misconceptions
- Operational solutions to make your life easier
- Operational solutions to make your life easier
We hope you enjoyed the 4th of July holiday! Are you seeing more patients than your staff are? Are you having trouble differentiating your practice? Do you have a billing horror story? It’s time to identify the leak in your ship, and handle accordingly. Moral of the story… all signs lead to the Progressive PT Practice model!
Episode at a glance:
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Leaks are most often in: A) personnel B) marketing & branding or C) billing & collections
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Are you recruiting even if you don’t have an opening?
- Work backward from your ideal scene
- Do you have your divisions and statistics laid out?
This week, we’re revisiting the clinical side of your business to continue moving you away from the Fee-for-service model and in the direction of the Progressive PT Practice model - the future of our profession! Learn how to run your practice in 2023 and beyond with maximum viability and productivity using the Hybrid Practice model. Be a practice of the future, not a practice of the past!
Episode at a glance:
- The practice model of the future
- Reduce your payroll
- Personnel Improvement Program (PIP)
- Two types of hybrid models
Spoiler alert: it’s not about your bank account! How do you and your staff truly thrive? You thrive, together. Despite the challenges in today’s workforce, you can use these tools to elevate your environment and set your practice up for success. Stay in tune with your group both personally and professionally.
Episode at a glance:
- What does it mean to “thrive”?
- Ads to attract top talent
- Professional development and mentorship
- Conflict resolution
This week we are so excited to interview Dr. Laura Park Figueroa! Laura is a nature-loving Occupational Therapist and the Founder of Outdoor Kids OT, Inc., a nature-based pediatric occupational therapy practice, and Therapy in the Great Outdoors, an online multi-disciplinary resource hub for nature-based pediatric therapists. What better place to help people make therapeutic gains than the great outdoors?!
Episode at a glance:
- What is nature-based therapy?
- Research-proven outcomes and benefits
- The ConTiGO Approach
- Braving real-life challenges
- Business logistics for nature-based
How can you best succeed in leadership? Don’t forget, as the physical therapy practice owner you’re a leader first, clinician second. We can’t ignore that the cost of doing business continues to skyrocket. The fact is, the better you are able to lead, the more successful your private practice will be for it.
Episode at a glance:
- The definition of leadership
- The four types of owners
- Observe, decide and act
- Leadership concepts and abilities
This is something that we hear practice owners struggling with across the country. You simply cannot afford to wear the condition of your team members. Tune in for real world examples and role-play handlings to learn how to let go of the toxic individuals that are dragging your practice down.
Episode at a Glance
- The longer you let the bad apples stay, the worse the effects
- Two types of employee that you don’t want on your team
- PIP - Personnel Improvement Program
- Training & onboarding is everything
Are your efforts directed in the wrong area? Are you distracted from your efforts? Many people just do, do, do without taking a step back and thinking, why? Let Brian’s questions in this podcast guide you to a better understanding of yourself and your business approach in private practice.
Episode at a glance:
- What is holding you back?
- 100% of your job, 100% correct
- Survey your patients
- Acknowledge and validate
- Recruiting advice
We now re-enter the Remote Therapeutic Monitoring (RTM) space from a different perspective with Steven Liska, DPT from LimberHealth. Statistics show that 80% of patients' outcomes are determined outside of your clinic in the way that they stick to their plans of care and home exercises. Learn how to infuse more communication and engagement into the therapist-patient relationship - including a mock rollout role play of the service!
Epsidoe at a Glance:
- RTM complements what’s already being done in your practice
- Better patient experience
- New income vertical for more revenue
- Care navigators (PTs or PTAs)
We are honored to be joined by John Hopkins and Cornell University alumnus, Dr. Maurice Hinson, for a compelling discussion on the shortcomings of our current healthcare system and the necessity of addressing the root cause of illness through quantum and alternative medicines. Learn how you can incorporate these concepts and practices into your physical therapy clinic. Remember: without inspection, there is no advancement!
- Episode at a Glance:Healthcare versus “Healthcost” system
- Sound and light therapy
- Evolution of quantum medicine
- Spiritual component of healthcare
- The importance of the Hybrid Model
As a general rule, people do not like change, and naturally so! Change is an essential part of business, but is often met with resistance from employees. How you choose to handle this is what truly defines you as a leader. Implement this strategy to successfully roll out change in your private practice.
Episode at a Glance:
- Pilot new programs first
- Build a step-by-step plan
- Be willing to pivot
- Persistence gets the prize
- Motivate through purpose
Today, we address the top considerations that we hear PT owners are struggling to handle with their staff - both clinical and nonclinical. Get back to their purpose in physical therapy, and therefore why you hired them. Make sure you’re transparent about your employment ladder and that you’re applying the two-way street of exchange
Episode at a Glance:
- Physical therapists do not bill
- It all starts with purpose
- The best clinical schedule
- Documentation is crucial
- Your clinicians are not marketers
This week we welcome back our friend Vikram from PT Wired to discuss another approach to RTM (Remote Therapeutic Monitoring). Get educated on RTM and this unique self-service strategy to bring this awesome tool to your patients. Tune in for a detailed breakdown of how you would implement this into your private practice. Episode at a glance:
- Self-service RTM model
- Interactive communication workflow
- Full continuity of practice brand
- Control = income
The technical and mechanical side of private practice is relatively easy, but when you take a closer look, there is a whole mindset side that needs to be addressed. We get on the phones with PTs around the country every day and are starting to hear the familiar tune of external influences and self-doubt. Our response is to empower your free will and self-determinism - the person who has your best interest at heart, is YOU!
The episode at a Glace:
- You have the power of choice and decision-making
- Don’t hang your decisions on the experience of others
- Break away from group agreement
- There is nothing wrong with personal success
What’s your plan for your next professional phase? This week we cover exit strategies, succession planning and how to enter that next phase of life. There are multiple avenues to go about this - let’s dig deep to get to the root of your purpose and direction in your professional journey.
Episode at a glance:
- You shouldn’t feel restricted by your own life
- The phases of life
- Succession planning versus a company sale
- Business strategic planning
We know everyone’s got AI (artificial intelligence) on their mind, but how does this technology help with efficiency and compliance in the physical therapy space? This week we welcome Kelly Brown, PT from PredictionHealth! Learn how this objective analysis integrates into your EMR system and how it can transform your practice. Episode at a glance:
- Informative and actionable data
- Solves accuracy, compliance, and practice management challenges
- Saves money and denials and appeals
- AI is only as good as the people who designed it
You weren’t trained to bill in physical therapy private practice, but there are basic metrics that you should know you’re hitting so that you have certainty in your finance department. This is just another way to overcome the income squeeze that we’ve been discussing. It doesn’t have to be a guessing game - partner with a group that is transparent and trustworthy.
Episode at a Glance:
- If you're not growing, you're shrinking
- Practice Owner Q&A
- What to look for when Outsourcing
To partner or not to partner? That is the question! Honestly: we’re not huge fans of partnerships. However, there is a right way to go about them. Let’s take a good hard look at the topics of timing, the perceived value versus the actual value, and how to get in (or out) of a partnership!
Episode at a glance:
- Business partnerships are like marriages
- The most common points of contention
- Tips for partnership success
- Exit strategy
Thinking can create confusion, but DOING does not. Go into action by taking a brave step outside of the box. Let’s not continue to just keep putting a bandaid over a broken system. We don’t have time to dance around the issues, let’s take control and address this head-on.
Episode at a glance:
- The difference between needs and wants
- We are currently in an outdated “fee for service” model
- Leaders take responsibility
- Components of the new model
Education equals empowerment. You no longer have the luxury of continuing to operate as you always have in private practice. Let’s go over the strategies and solutions that will help lessen the blow of the income squeeze that we’ve been discussing and experiencing.
The episode at a glance:
- Let’s talk about Economics
- 5 major challenges we are facing
- Insurance solutions
- The Hybrid operating strategy
Today’s podcast takes a clinical and informative turn! How did we get where we are now? Let’s set the stage for how this economic game started so that we can see how this impacts physical therapy, and develop solutions and strategies for the future. Take control of your costs, schedule and technology to create a balanced practice!
If this is the future you’re choosing, there is no room to hold back. Have you considered your “why” for going into private practice? Can you be disciplined? Physical Therapy School was not designed to train you to become a practice owner. Get the tools you need to bridge the gap and become the ideal Go-Getter owner!
Let’s get a quick reality check here and reflect on where we are in society and healthcare today. The main challenges and stressors we’re experiencing in the physical therapy field comes from this main source: the income squeeze. Let’s discuss where this is coming from, and how you can combat it in your practice.
Do you have power that you aren’t even aware of? The way you overcome the challenges around you is by unlocking the power of your team as a unified force. The way you get employee buy-in is when you provide them with opportunities and make sure that their needs and wants are being met. You are in the business of helping those around you succeed in their positions at your clinic.
Episode at a glance:
- You are in the business of helping those around you flourish (versus profit)
- Retain your employees through mentorship
- Know the Staff hat versus the Post hat
- Provide consistent onboarding
- Seek an annual 15% growth
This week, we mix things up a little bit. Brian takes on the point of view of the physical therapy owner and asks himself the most common questions that he’s been hearing. Tune in for Brian’s advice on topics ranging from business partnerships, to budgeting for your first private practice, to employee burnout. Don’t let the “tall grass” stop you!
- Don't fall into this trap with partnership
- Learn how to budget and borrow
- Improve your personnel management skills
Prediction: Within the next few years, the amount of staff in a physical therapy clinic will greatly reduce. With continual increase in operational and personnel costs and the decrease in insurance reimbursement, you simply can’t afford not to change with the times. By outsourcing, you’re able to focus more revenue and attention on scaling and expanding your practice, and the front desk is an area where this makes a huge impact.
Being the start of the year, we hope you’ve taken a good, long look at your trajectory in private practice and how it aligns with your purpose. The paradigm of the physical therapy industry continues to change, and fast. In this context, let’s decide on the game of life that you really want to play. Whether you decide to keep up or get out, make big changes, NOW!
Welcome to 2023! It’s clear to us that a challenge following us into the new year continues to be recruiting & hiring, and personnel management as a whole. While you’re restructuring for success, consider these common employee concerns that may be negatively impacting your private practice. Addressing these will help elevate your company culture - making you the obvious choice for both patients and staff alike!
We know a solid website is important (easy to navigate, loads quickly, etc.) but how can you best optimize your digital presence to connect to those who need you in the new year? Marketing expert, Peter Cartier of STL Marketing Department, illuminates where you can start improving your practice marketing for maximum reach. Your Google profile, social media, SEO (Search Engine Optimization) and the right CMS (Content Management System ex. Squarespace) are just the beginning. People are searching for solutions, so learn how to join the digital conversations that your patients are having!
It’s about that time to wrap up the year with some holiday thoughts and hopes for 2023. Brian leaves his audience with CEO tips for continual expansion for the new year! Hint: it’s time to re-evaluate your company structure. Consider your successful actions and how you could do things differently to always exchange in abundance in private practice.
We created the Elevate 57 Program so that practice owners could build habits to work deliberately on their practice for the remainder of 2022. This week, Brian and Laura interview a star participant who has been rocking his way through this program - Josh Buechler, DPT from Nebraska! Learn how this program has already elevated Josh’s practice towards his ideal scene. You are the one who drives your practice’s success!
As we enter the holidays, it’s time that we take a beat to reimagine how we can achieve our ideal scene in physical therapy private practice. Let’s start by addressing one of our biggest challenges: people. Use these strategies to elevate your company culture and innovate your practice for the new year! Stay tuned to the very end where Brian gives ideas of how to bonus your staff for the holidays. It’s time to do something different!
This week we welcome Michael Matlack, the Director of PTPAC, the Political Action Committee of the APTA. Michael works to advance the association's legislative priorities on Capitol Hill through federal lobbying, grassroots, and political action. It’s so important to have our voices heard, and the best way to do that is to get involved and share our stories of how much physical therapy enhances the lives of our community! Find out how you can get involved to advocate for our profession up on Capitol Hill.
You have more power as the practice owner than you realize! As the owner, you must reframe your mentality to be 50% the manager and 50% the entrepreneur. Don’t forget that you have the power of control over the resources. You retain the power of purpose and messaging for your practice! You have the power of choice in your team building. Find the ways that you can make a meaningful difference!
Are you getting paid what you deserve as the physical therapy practice owner? Here are four major actions you can take to ensure you’re being paid what you’re owed: 1) Keep your financial metrics in check. 2) Run personal control over your finance lines. 3) Manage your costs! 4) Manage your “two-way street.” Tune in for full details and definitions, and learn how you can begin applying this immediately.
To say we had a successful PPS Conference is an understatement! We had a smash social mixer co-hosted with Prompt, a strong booth presence, a Sponsored Session (with a FREE program for attendees!) and a powerful Breakout session in the keynote ballroom. We are grateful to have made so many new friends, and if you missed us this time around, here are Brian’s thoughts on the heels of the event!
Welcome back! This week, let’s tackle Marketing. How is your marketing differentiating you from the pack? Are you planning your marketing campaigns two months out? Are you tracking your success with statistics and substats? Make sure you are giving value to your target audience (your patients) and creating a fun environment within your clinic!
Do you feel “blissfully discontent?” Are you living to your full potential as an entrepreneur and including your staff in the company mission? If you’re running your own business, make sure you know your market and know which tools are available to you to enhance your private practice - and outsource the rest! Remember: if you keep doing what you’re doing, you’re going to keep getting what you’ve got.
We are excited to welcome Melissa Bourgeois from Bourgeois Physical Therapy and Sports Rehab who represents one of our superstar, husband-and-wife practice teams! They set an excellent example in how to invest in your company culture, training for retention, outsourcing and beyond. Don’t let the unknown get the best of you. Make sure to connect with us at PPS 2022!
We know we need to differentiate our physical therapy practices with high-tech income verticals for 2023. You’ve heard us mention it many times, but as a reminder: the Neubie is the real deal. But don’t just take it from us! Listen to the experts Garrett Salpeter from Neufit and Jason Waz, PT explain the science behind it and how to apply this technology in your private practice. Let’s expand the way that we help our patients!
What is true leadership? What does that look like for you? Being a physical therapy practice owner is different than just being a great clinician. We are facing some serious headwinds going into 2023, so let's get all the help we can to achieve our goals. Identify the symptoms of poor leadership and strengthen your qualities for true leadership!
Let’s tackle the crises of hiring, Net revenue and getting new patients - three challenges that you can solve NOW! Utilize these actionable tips to stand out, enrich those around you, get your payroll costs down and increase your number of new patients. We’ll continue to help you solve the “supply chain shortage” at our session at PPS 2022!
Let’s move into the 21st century of physical therapy operations. Is it advantageous for you to pursue a virtual front desk system? We are excited to continue learning how we can bring this great service to practices across the country and to forward innovation in our industry. Now is the time to think differently!
Yes, you read that right. What can we do about another insurance cut to the physical therapy private practice profession? How do we out-create it? You can’t do it alone today. Use the power of communication and recruit help through training so you can stay ahead of the curve.
Things are constantly changing in business, and in your physical therapy practice. You’ll want to start by optimizing your practice to create the ideal company culture. Stop riding the ups and downs of the rollercoaster by implementing these tools and ensuring that there is no area of uncertainty in your practice.
Let’s get back to the basics: it’s all about your mindset. Stop wasting your money and time - instead, put it towards investing in your practice, those around you, and in training to strengthen yourself as a practice owner. No matter which professional direction you decide to go in physical therapy private practice, there is training available to you!
We are excited to welcome Dr. Heidi Jannenga from WebPT back onto the podcast! In this episode, Heidi and Brian dive into the major trends and highlights from the robust and collaborative State of Rehab Therapy Report that the WebPT team recently published. Join us for a compelling conversation on employee retention & compensation, company culture, and the direction of the physical therapy industry!
We graduated from PT School as competent staff therapists, NOT as billers! The top 10% of practices know to outsource their billing so that they have the time and attention to focus on the millions of other components of running a successful private practice. Learn how to have more control over your income and how to manage your finances in this episode!
Do you know the difference between scaling and expansion? Do you have your leadership and management in order? Once you’ve fully optimized your physical space, it’s time to learn how to get the structure, systems and tools to expand your operations across your community!
There are several common denominators for success, but these demand that you STOP: Worrying about payroll? Waiting for things to change? Wanting instead of doing? Don't ride the physical therapy rollercoaster; learn how to grab the steering wheel and take back control!
As promised, in this episode Brian picks up the actual interview day, how to handle any responses, and how to “close” them as a long-term employee. Tune in to learn how to truly get to know the person, and how to accurately evaluate them as a professional. Make joining your team one of the best decisions your candidate has ever made!
We know that the labor force has been challenging (depending on where you are) for various reasons. It’s essential to identify the mental attitudes and mindsets you might run into and know how to attract the most capable employees.
We know that our purpose is to help in physical therapy and beyond, but we also know that we can always strive to better serve, every day. Honestly, the secrets for success start with you. Let’s decode the 4 secrets for true profitability in physical therapy private practice.
Today, it’s story time! Over Brian’s 30 years of experience as both a treating therapist and private practice coach, he’s come across a number of situations that he’s learned and grown from. And now we pass them along to you! Dive in and learn how to improve these areas of your physical therapy private practice.
Believe it or not, there is actually something that we can do as PT’s about the current state of things. This is for you, the practice owner or the staff therapist, about how you can protect yourself in business today. Learn how to take the reins and thrive in physical therapy private practice despite a challenging economy.
Today, Brian shares his success story with his back procedure and interviews the physician behind it, Dr. Guyer! Dr. Guyer is one of the principal surgeons at the Texas Back Institute. Have you had patients with similar spinal problems? You’ll definitely want to know about this technology!
This week we invite a special guest, our very own Laura Loman, DPT to join us for a discussion on Pediatrics! Have you considered incorporating Peds into your practice? Or making it your niche specialty? Learn how to broaden your services to include the whole family in your community.
Quinn Worden is the Founder & CEO of PT United, a company providing supply chain solutions and software for physical therapists. Explore this automation to out-create yesterday and be able to focus more on your hat as an entrepreneur. Learn how to prioritize your patients’ experience, lower your costs, and save time in this episode.
We had a fantastic time at WebPT’s Ascend 2022 Conference in Charlotte, NC! Between our full-length presentation and two round-table “Exchanges”, plus absorbing the great information from others’ sessions, we feel we got a true finger on the pulse of the top challenges, solutions and focuses of physical therapy owners across the country. This is our recap of the event!
Today we welcome guests Ellen Tomsic, PT and Jason Waz, PT to discuss how to reclaim your power in private practice through the use of innovative technology. We know it can be difficult to break from the comfort of how you’ve always done things, but sometimes positive change requires a leap of faith! Don’t let yourself get taken advantage of - apply these tips to soar in private practice.
Are you blissfully discontent? We’ve been hearing from owners all around the country recently about what is most important to them. Wherever you are in your physical therapy career, you can achieve freedom through the combination of financial stability and time flexibility. Learn how in this episode!
We are on the tip of a new paradigm in physical therapy practice management. If the top 10% of practices are doing it, we’re training on it, and you can be doing it too. One of the things they are doing is surrounding themselves with the best and the brightest people. Spoiler alert: it’s all about the mindset!
We hear challenges every day from owners all around the country. One of these major challenges are recruiting & hiring. Give this episode a listen to learn how to keep your eyes open for red flags and put the “work” back into work-life balance as the practice owner.
If you’ve heard about this model before, we’ve worked to continually try to refine it for you. Definition of the Hybrid Model: a clinical practice that uses a hybrid of the traditional insurance model and the cash-based practice model. You can do both! Learn how to create the greatest level of exchange that you can with every patient.
This one goes out to those hard working therapists who are making it happen in the tougher markets in our country! What systems of operations or strategies can you employ to thrive in a tough market? Tune in for helpful tips on mindset and organization that will bring you success in any market.
Hear us out! You want to identify your personnel’s culture, ideal scene, and expectations. Most people won’t be super welcoming of change and inconsistency (just like chickens!) Don’t start actions and not complete them - embrace consistency and transparent communication. Learn how to find a healthy balance between routine and adaptability.
This week we had Vikram Sethuraman, the CEO & Founder of PT Wired, back for another interview! We love how Vikram has brought entrepreneurship and technology advancements to the profession by helping bridge the gap from patients to physical therapists. These are the successful actions that you need to be exploring in 2022. Learn how to take full control of your patients’ journey in this episode!
Entrepreneurs crave three major things in their careers: flexibility, freedom and stability. What is your vision and ideal scene? Let’s get down to the metrics and successful actions that will allow you to achieve your career goals in physical therapy private practice. Now is the time!
The #1 issue we run into in physical therapy private practice is personnel management. You want a fix for these core issues, not just a band aid for the symptoms. Let’s discuss things to avoid and must-haves for success in private practice - whether you’re a startup clinic, or beyond!
Physical therapists are thriving! People are in need of our services now more than ever. As a practice owner you now have greater responsibility, and therefore need more accountability. Let’s break down the categories of Personnel, Profits, and Quality to gauge how to set your standards in private practice.
This is a hot topic for sure. Evolved out of the previous Shared Risk Model, we built the Pay-for-performance model to enable owners, staff and patients to all win. Ditch the old models of yesteryear and reach out to learn more about a compensation model that balances quality, productivity and clinical efficiency in your practice!
This is a concept that we often lecture on as it should be a critical part of your onboarding process. Let’s take a detailed look at exactly what level of “exchange” is expected from a salaried employee for the pay and benefits that they receive. Join the top 10% of practices by measuring efficiency and helping as many people in your community as possible.
How can you be the best personnel manager you can be? Well, it starts with understanding the members of your team and truly listening to them. Show them that they are valued by acknowledging who they are as people, and validating their actions and performance. Keep communication high and celebrate when there is exchange in abundance!
Today, we try out something new. It’s time to make a difference in how people view us in Physical Therapy. Let’s remember to stay “cause” versus the “effect” of our environment. Don’t be compliant with the status quo - it’s time to grow and have your policies reflect your company goals!
Let’s get serious about living the lives that we’ve always envisioned for ourselves. We’ve had a lot to contend with over the past couple of years. Don’t bail just because things get tough. Let’s discuss your purpose as a practice owner and thereby identify your ultimate product.
PT School was great, but it does not provide you with the skills you need to be an entrepreneur and a good practice owner. If you keep doing what you’re doing, you’re going to keep getting what you’ve got! If you’re ready to reach for more, invest in yourself by getting the tools you need to level up in private practice in 2022.
“Gamification” involves creating a fun experience for those around you. Everybody likes a good game! Learn how to enhance your company culture by investing in the happiness of your patients and staff through games and contests. Tune in for some great ideas, and Happy Holidays!
Let’s dive into a fresh, new topic that we’ve never talked about on the podcast before… Ergonomics! We’re going to tackle it through the lens of diversifying and increasing revenue streams in your private practice. This week, we interview a lovely guest on the topic, Darcie Jaremey from ErgonomicsHelp.
In case you missed their presentation at PPS 2021, we interviewed Marla Ranieri, DPT from BetterHealthcare to discuss the benefits of their platform and how it enables you to provide the best care as a private practice in this digital world. We got amazing feedback from owners all over the country from this conversation, so we wanted to bring this topic to our podcast audience! Take control of your patient experience using this proven technology.
Welcome to December! The key to any great leader’s success is a display of gratitude. Do you go to work every day ready to help others? Let’s take a step back and evaluate how we, as private practice owners, can best practice gratitude this holiday season (and all year round!)
Let’s move into part 2 of the Big Boom that we’ve experienced after PPS 2021. We talked to some people who may have been holding themselves back from making the right decisions due to being risk-averse. You have to get back to your purpose and ideal scene in private practice. Let’s step into the new paradigm and take an honest look at what’s coming in physical therapy private practice.
As we’re coming off of PPS 2021, we have all of the questions and concerns that we heard from practice owners that we connected with fresh in our minds. Let’s address them and learn how to make a difference in your practice. 2019 isn’t coming back, it’s time for a reset. Are you ready for 2022?
Here we are at the APTA’s Private Practice Section annual conference in Dallas, Texas! We have a quick podcast for you straight from PPS 2021 sharing our excitement to be here, all the great ways we’ll be participating and the importance of being a member of this incredible community. If you’re here at PPS, come connect with MEG at one of our various events, and if not, then you can follow along with us on social media!
Have you been struggling to hire staff recently? Let’s take a deeper look at the problem, and how to solve it. In this episode we pull data from the U.S. Bureau of Labor Statistics to share the bigger picture of what is happening and why (additional resources shared below). We have to acknowledge the culture shift that we’ve seen post pandemic and evaluate what is going on in our labor market today.
With Halloween right around the corner, we want to help reduce the fear of the nightmare that follows a Compliance violation. These are scary and threaten to sink a small practice, even if the violation was completely by accident. Don’t be at the mercy of what you don’t know - learn how to stay on top of the regulations to protect yourself in private practice!
This week we are so excited to invite Jason Waz, PT from NeuPTTech back to our podcast. First and foremost a private practice owner, Jason was the first one to trial and test the Neubie E-Stim technology. Not only does this tech change lives in a big way, but it will set your practice way out from the crowd. Don’t keep running your practice like it’s the 1990’s!
Pre-PPS Deal from the Podcast: Exclusive NEUBIE and HRV Bundle for PTs
The NEUBIE Effect Guide: How to Improve Your Practice’s Revenue, Referrals and Patient Outcomes
Clinic Spotlights: Case Studies of PT Practices Using the NEUBIE
Did you know that October is National Physical Therapy month? And did you further know that this is the 100th anniversary of the APTA (American Physical Therapy Association)? Now is a great time to take pride in the amazing work that PT’s do for the betterment of people every day, and to find ways that you can engage with our powerful community.
Check out our NEW Packages & Pricing in MEG Academy!
Let’s align on what life is like for a new grad coming out of school today. It’s important that you look to start your career with a clinic that has an emphasis on education (practice owners, take notes). Tune in to learn where to start when taking on your first full-time clinical role.
Check out our NEW Packages & Pricing in MEG Academy!
How do you market for doctor referrals versus to patients of physical therapy? Where are the majority of your patients coming from? Learn different strategies of how to maximize your approach to getting your good deeds well known in the community.
Register for our Free Zoomcast on Digital Marketing
Check out our NEW Packages & Pricing in MEG Academy!
Brian read a great article by Donald Sull titled “Why Good Companies Go Bad” and it got him thinking: how does this apply to physical therapy private practice? Thus he was inspired for this podcast - tune in to learn how these principles apply and how to avoid stagnation in the management of your practice.
Check out our NEW Packages & Pricing in MEG Academy!
In the episode, Brian shares his list of things that he wished he had known when he was starting out in physical therapy private practice, and what he learned along the way. Find out how to do things the right way, the first time!
Do you want to end 2021 strong? Learn how to achieve your best year yet
Have you considered opening your own private practice? Did someone push you to make the decision (or try to dissuade you)? Are you chasing the money? There is a lot to consider, but you have to get back to your purpose. Get educated and learn what you can expect in starting up.
Check out our NEW Packages & Pricing in MEG Academy!
It’s time to change your approach to hiring skilled personnel. Make sure they align with your company goals, understand their products, and aren’t in it to just exchange time for money. Tune in for more tips!
Do you want to end 2021 strong? Learn how to achieve your best year yet
What is a Patient Care Representative? Why should you have one? Learn how to spot, hire and onboard this key member of your team - along with their responsibilities and products to elevate your practice to the next level.
Check out our NEW Packages & Pricing in MEG Academy!
The definition of success may vary, but there are some common denominators among entrepreneurs. Brian takes us back in time for a casual conversation about what freedom is, and how that applies to autonomy in private practice.
Check out our NEW Packages & Pricing in MEG Academy!
Are you ready to grab the steering wheel of your future? Let’s talk about how to evaluate your funding options that best meet the needs of your startup and private practice ideal scene. Let us help you navigate the challenges before you hit them!
Do you want to end 2021 strong? Learn how to achieve your best year yet
Our purpose is to enable you to make changes in your life so you can live the life that you want and deserve. Everything you invested to become a good clinician does not translate into being a good CEO. Even professional athletes have coaches - get your professional enhancement training to start your practice the right way, the first time!
Do you want to end 2021 strong? Learn how to achieve your best year yet
Whether you have 2 clinics or 200 clinics, there are certain systems that need to be in place if you want a well-run organization. Speaking of structure, welcome to our shorter podcast format! This approach to structure has proven success in the business world - learn how to apply it to your physical therapy private practice, today!
Schedule your Free Practice Assessment today
We start with a recap of who we are and what we do here at MEG. Is your front desk a bit of an unstable, revolving door? Learn how to start with yourself and properly manage the best people through processes and products in this episode!
Schedule your Free Practice Assessment today!
Welcome back! Today Brian gives his tools and conveys his methods through a live role-play. What problem are you trying to solve by going into private practice? What are you doing when you feel your best? Evaluate yourself as a physical therapy practice owner in this episode.
Schedule your Free Practice Assessment today!
When considering ways to scale and expand, it’s best to start by remembering why you went into private practice. In this episode, Brian discusses how to build a practice that has growth capacity and how to continue to scale and expand. Tune in to this episode to align your purpose with strategies for growth!
Schedule your Free Practice Assessment today!
Check out our NEW Packages & Pricing in MEG Academy!
Today Brian gives tips on a variety of areas in Marketing - external, social media, referrals and internal. Avoid stagnating and operating like it’s the year 1990 by considering these creative Marketing strategies. Don’t shy away from Marketing - learn how to continue to flourish and grow in physical therapy private practice!
Schedule your Free Practice Assessment today!
Grab your PT Marketing Strategies Toolkit here
In this podcast, Brian recalls what it was like to be 28 years old first starting out in this career. Do you crave autonomy over how you treat patients and manage your time? Evaluate these key points to discover if embarking in private practice aligns with the life that you envision for yourself.
Schedule your Free Practice Assessment today!
Check out our NEW Packages & Pricing in MEG Academy!
Introducing a new podcast format! We continue to do everything we can to give you content that aligns with our philosophy of Education, Duplication and Application in the most effective way possible. This week Brian covers seven steps that he has observed as a common trend for the top 10% of private practice owners.
Check out our NEW Packages & Pricing in MEG Academy!
Schedule your Free Practice Assessment today!
Take our Billing Stress Test to check the pulse of your PT private practice
This week we dive right into the nitty-gritty of ways to optimize your operating expenses. This harkens back to our training on the 4 Keys to Practice Success: Environment, Structure, Personnel and Systems of Operations. Jump in to learn how to lead from above as the practice owner, not from below!
Schedule your Free Practice Assessment today! Take our Billing Stress Test to check the pulse of your PT private practice
We start this week’s podcast with a big congratulations to all the new grads out there, and with appreciation for what we have. Brian reminisces about the “do-it-yourself-er” attitude that he had in his early years of practice management, leading to short-term gain, long-term loss. Don’t waste time and energy outside of your strengths. Learn what to outsource!
Check out our NEW Packages & Pricing in MEG Academy! Schedule your Free Practice Assessment today! Take our Billing Stress Test to check the pulse of your PT private practice
Inspired by some great questions from one of our recent virtual speaking events, today we’re addressing the key to success in private practice - people. We know attracting and retaining top professionals can be difficult. Jump in to learn how to best hire & recruit in the post-pandemic landscape of 2021.
Schedule your Free Practice Assessment today!
Our friend from halfway around the world, Paul Wright joins us to share his expert advice in physical therapy practice management. Paul is a Physiotherapist and former owner of multiple allied health clinics in Australia. Let’s talk about how to achieve the quality of life that you deserve as a practice owner!
Schedule your Free Practice Assessment today!
Let’s get back to the basics - What is MEG Academy? Many owners face the challenge of how to convey their vision and communication to the rest of their team. We’re here to connect you with the knowledge that you need to succeed. Do not be the effect of what you don’t know!
Check out our NEW Packages & Pricing in MEG Academy! How "healthy" is your physical therapy private practice? Take the PT Practice Health Check!
Whether you are new, established, or have been in the game for decades - you need to know how to better market for referrals for your private practice. There is ALWAYS room to grow. Learn successful strategies to stand out to your referral sources and patients in your market.
How "healthy" is your physical therapy private practice? Take the PT Practice Health Check!
I know we did an episode on this topic recently, but we have more to say! This is especially relevant for all of our existing clinics out there. Don’t be the therapist who just “happens” to be a practice owner. Establish a viable and expanding practice that adheres to your policies.
How "healthy" is your physical therapy private practice? Take the PT Practice Health Check!
Do you know how to evaluate the perfect market to open in? Or how to have an advantage in said market? There is actually a successful approach you can have with this - dive in for actionable steps on how to stay focused and intentional with where you open your physical therapy private practice.
How "healthy" is your physical therapy private practice? Take the PT Practice Health Check!
Bright ideas without applicable tools won’t get you anywhere. Confront what you don’t know and learn what areas of your business you should be focusing on. Remember, in the areas where people lack certainty, many will choose to do nothing. Don’t do nothing - grab the steering wheel of your future!
How "healthy" is your physical therapy private practice? Take the PT Practice Health Check!
Where do you find dedicated, loyal and accountable employees? Let’s discuss step by step the recruiting, hiring and retention process to learn how to attract the best team players to your thriving private practice company culture.
How "healthy" is your physical therapy private practice? Take the PT Practice Health Check!
This is well understood in the business world. When you decided to go into private practice, did you realize you were actually switching careers? Let’s beef up the skills you need to grow and SOP’s to finally bring your ideal scene to fruition.
How "healthy" is your physical therapy private practice? Take the PT Practice Health Check!
Let’s get down to the honest truth of what it takes to succeed as a practice owner. PT School could only get you so far to teach you how to be a great staff therapist. Now let’s dive in and fill in the blanks of how to thrive in private practice management. You have the ability to choose your own future!
Schedule your Free Practice Assessment today! How "healthy" is your physical therapy private practice? Take the PT Practice Health Check!
Should you jump into Mobile PT? The short answer: if it’s right for you and where you are! There’s no one way to do things. Tune in to learn the truths and realities about doing Mobile PT, and how to succeed with it.
Schedule your Free Practice Assessment today! Looking to revamp your company structure? Download our Structure Worksheet
This is one we’ve wanted to cover for a while. Tune in for a conversation on soft skills, personnel management, and how to be an effective middle manager. There’s no need for you to guess - tune in for an action plan on how to successfully manage as a clinical director.
Grab one of our top resources, the Physical Therapy Personnel Toolkit
Meet Steve Rapposelli, PT! An experienced physical therapy practice owner, learn his story, how his journey crossed with MEG, and the leadership mindset. Remember: cash-based services equal success in private practice! Find out how you can find a need and fill it in your practice to actually give patients what they want.
Are you ready for growth? Request your free private practice expansion evaluation
Get ready to take notes. Brian delves into the meat and potatoes of how to get into an insurance contract, how to renegotiate your contract, and how to build relationships and communicate with insurance companies so that you have what you need to provide the best care to your patients.
Struggling with Credentialing? We've got you covered, check out our Credentialing Services
What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
Talk about PTs helping PTs! This week we are honored to interview Dr. Larry Benz, CEO of Confluent Health for a riveting discussion on employee management and communication best practices. Learn how to nurture the ideal company culture for the entire team in your clinic.
Grab one of our top resources, the Physical Therapy Personnel Toolkit What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
What does it take to have a patient-centered practice model that affords you the horsepower to be viable, and growing? After speaking to a group of DPT students, Brian was inspired to discuss how to give an abundance of care and how to Startup your dream practice. Tune in to discover how to stand out in private practice!
Check out our NEW Packages & Pricing in MEG Academy! What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
We’re doing something a little different this week. In this episode, Brian rattles through the top questions that he gets from Existing owners and owners looking to Startup - giving specific, actionable advice for owners at every level. Tune in to get some of your burning questions answered!
Check out our NEW Packages & Pricing in MEG Academy!
Welcome back! Today Brian breaks down everything you need to know about your two options for today’s Hybrid Model. Tune in to understand the specifics and to eradicate any confusion or gray areas so you can evolve your structure into this incredible new model. Have more questions? Don’t hesitate to reach out!
Download our great starter tool for revamping your company structure: The Structure Worksheet
In this episode, we talk about how to look forward and make the changes that you need to make in private practice. You don’t have to go back to living the life you were living pre-pandemic. What do you want most for 2021? Brian has his answers… do you have yours? Tune in!
Check out our NEW Packages & Pricing in MEG Academy!
Today, Brian is talking to both his existing and startup owners in private practice in this episode. Remember, “MEG” stands for Management Expansion Group. There’s a whole new set of rules for running a business that you need to be aware of, and Poor mindset = Poor attitude. Tune in to get trained and learn Brian’s secrets for growth, development and expansion.
If you're not sure what actions to take and in what order to take them - request a free private practice startup evaluation
Welcome to 2021! In this episode, we start the year strong and honest by addressing the worst mistakes that Brian has both seen and made himself in private practice. Let’s get out of the way those mistakes that create the biggest barriers to running your physical therapy private practice. Let’s talk about what you can do to avoid them!
Download our CEO Toolkit for a clear and organized breakdown of the hat and responsibilities of the CEO
This week, we identify the habits that top CEOs & practice owners have in common, along with the habits that it’s time you break. What is it that you wish you could change? Tune in to learn how to be a better leader and executive today than you were yesterday.
Take our Billing Stress Test to check the pulse of your PT private practice
This week, we invite our very own senior personnel from our Credentialing and Billing divisions in MEG! Katie McGinnis and Ali Ferrara share the top reasons why PT owners reach out for help in their respective departments, and what solutions they offer. Tune in to learn the ideal approach to your Billing and Credentialing!
Take our Billing Stress Test to check the pulse of your PT private practice
We start this week's podcast with gratitude - thank you for joining us on our podcast every week! On today’s episode, Brian reminds his audience that now is truly the time to reassess what is going on in your practice. Let’s create on the future by diving into a crucial division of your company, your Billing! You’ll be amazed how much can change once you get your Billing in order… tune in to find out!
Check out our PT Billing Tip Sheet to help find the right EMR for your practice
We had the incredible opportunity to interview a friend and colleague, Claire Stowell, PT on her brilliant approach to diversifying services in the physical therapy clinic. Tune in to find out more about this accessible, field-proven and empowering cash-based program that will help your patients and those around you experience a healthier body, mind and finances.
What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
Today Brian talks about how to win the “talent war” in the world of employment and personnel. Let’s cut through the noise and get right down to the successful actions. What are the top 10% of practice owners doing right NOW to attract the absolute best personnel? Tune in for a fresh view of the best staff recruiting and retention strategies as we enter 2021.
Grab one of our top resources, the Physical Therapy Personnel Toolkit
Today we discuss the various ways to go about opening your Startup in PT private practice. It can be frustrating working for someone else, especially if you have a natural leader/entrepreneur mindset. Although there is a lot you should know before opening a Startup, not knowing is never an excuse for not doing. If you’re ready to take some initiative, tune in to learn your Mobile PT, Cash-Based and Insurance/Traditional Model options.
Ready to live the life of a private practice owner that you've always envisioned? Click here for a Free Startup Evaluation
Today we kill multiple birds with one stone, so to speak. It’s time to confront what you might have been ignoring to emerge into 2021 poised for success - without making the same mistakes. It’s time to think ahead and learn what strategies you can employ for greater success with your Internal and External Marketing, while remaining Compliant!
Here's your guide to acquire, retain and manage patients effectively - Marketing Strategies Toolkit
We once again welcome Compliance Expert and DPT, Daniel Hirsch, to the podcast to discuss the necessity of having a Compliance Program in your practice. Here’s the secret: NO division of your practice is safe from violation in Compliance (and the penalties are steep!). Therefore, you must take responsibility by getting educated on how to stay compliant - be proactive and prepared.
Don't risk a violation - Check out our Compliance Program
On this podcast, Brain has a discussion with Gary Bowen from Aerus (formerly Electrolux) in New Port Richey, FL. Here, the two explore the efficacy and benefits of the Aerus air purification technology, which could be said to be the most powerful on the market. Developed with NASA and currently used in the International Space Station, in addition to being honored by the Smithsonian and inducted into the Space Technology Hall of Fame in 2017, this is a technology that every PT practice owner must know and explore. Tune in to learn how Aerus can add another crucial layer of protection and safety to your clinic!
On this podcast, Brian begins by pausing to reminisce on his realizations about becoming a true CEO with work/life balance. He inspires his audience to lead by example, evaluate what type of owner they are, and work backwards from their products to find which stats & metrics they need to accomplish them. If you’re seeking a positive change, start with yourself and learn how important stats & metrics are for PT staff management and leadership.
Grab one of our top resources, the Physical Therapy Personnel Toolkit
Brian recounts his discovery of virtual training, and how it changed everything! This effective, web-based virtual platform allows for cohesive & thorough training which will prevent you from hearing “I never learned that!” or I didn’t know that” ever again. Learn the bigger problem causing the symptoms in your clinic, and how to handle it. Here’s the secret: it all starts with your decision.
Check out our NEW Packages & Pricing in MEG Academy! What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
Here is something we’ve learned at MEG - you can almost never get too much training. So let’s dive in and learn how to make your “good deeds well known” through your PR & Marketing, so as to help more patients through your amazing care in physical therapy. It’s time to take control of your future as we enter the 4th Quarter by identifying your goals and strategizing how your Marketing can help you achieve them.
Here's your guide to acquire, retain and manage patients effectively - Marketing Strategies Toolkit
This week, Brian gives his audience another powerful tool to propel them into our ever-changing societal landscape. Now is the time to repurpose, rebrand and reapply yourself, and what you learn. Let’s get clear and organized for the future of our practice and learn how to utilize the 4 Keys in today’s environment.
This Resource Guide to Restructuring Post Pandemic will provide you with key data to consider in our new environment while adapting your practice to the future.
On today’s podcast, Brain is ready to have a discussion and drill down to the core of what’s really behind this 9% cut. As an advocate and member of the APTA, he refers to some of their material on the topic. It’s time to get positive - and change your operating basis. Tune in for some stabilizing advice & info on what this thing is and what to do about it.
What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
On today’s podcast, we welcome guest Cathy Renkiewicz, DPT and Director of Virginian Rehabilitation and Wellness in Fairfax, VA. Brian sees it two ways: 1) you can either “wing it” through opening and expanding your practice OR 2) you can get the guidance and help that you need, and deserve. Tune in to learn about Cathy’s unique journey and how MEG helped her grow and expand successfully!
Are you ready for growth? Request your free private practice expansion evaluation
Let’s discuss “profitability” - this includes improving your community, your staff’s experience, the quality of your care, messaging & branding. On this week’s podcast, Brian reminds his audience that going into business should be a group activity, rather than for the sole profit of the individual. Remember, who you are is more important than what you accomplish.
Are you ready for growth? Request your free private practice expansion evaluation
Remember: if you’re not creating 6-12 months out, then you’re not acting as a CEO. Now is the perfect time to meet Vikram, the CEO & Founder of PT Wired! Tune in to learn about PT Wired’s customizable, HIPAA compliant app-based home exercise program and its intuitive marketing and engagement features. Keep it fun, and explore the incredible possibilities with digital tech for PTs!
Are you ready for growth? Request your free private practice expansion evaluation
Brian’s three main goals with this podcast are 1) to inspire you to think more like an entrepreneur 2) to help you expand your leadership skills and 3) to assist you and your staff in improving both personally and professionally. With that in mind, Brain dives into the successful actions needed to skyrocket company culture for his audience to chew on - you must strive to build an environment where people can flourish. Remember this mantra: Who you are as a person is more important than what you accomplish.
Grab one of our top resources, the Physical Therapy Personnel Toolkit
Brian starts this podcast with a wake-up call to his listeners to get them back to the core of personal integrity in the practice. He then delves into the meat of what you need to know for Telehealth. He uses the APTA as a resource to support the value of Telehealth and to communicate the to-do list for implementing it during the pandemic (and even beyond). Remember, if you want to be the best practice in Telehealth, you need to ask the right questions.
Don't risk a violation - Check out our Compliance Program
Good news: we’re noticing that things are starting to ramp up again! Now is the time to be forward-thinking and to find ways to cut down on your overhead and your biggest cost - the cost of your labor. Learn the changes that you can implement to create an innovation, flexible and efficient practice. Always do what you can to keep in your production, efficiency and quality!
Grab one of our top resources, the Physical Therapy Personnel Toolkit
This week we are once again addressing the topic of Compliance rules and regulations, policies & procedures - arguably the weakest area for most PT Owners. Never fear, this stuff isn’t rocket science! More times than not, folks run into trouble innocently and accidentally simply from a lack of knowledge of the regulations. As PTs, we know you want to do the right thing and help people, so learn what you don’t know to avoid inadvertent mistakes.
Don't risk a violation - Check out our Compliance Program
Today, let’s talk about how to put in an ounce of prevention to avoid a pound of pain. Again, we did not go to school for this. On this podcast, Brian reminds his audience that Compliance is mandatory and is constantly changing - it is your responsibility to get the correct data and to stay on top of it. Tune in to learn what policies & procedures you need to put into place in order to apply Compliance to protect yourself, your patients, and your practice.
Don't risk a violation - Check out our Compliance Program
It is interesting to consider the ways that the pandemic has not only altered the way that things operate in our country (and worldwide), but the impact that this has on the public psyche. It is crucial now more than ever that our patients feel safe, protected, and advocated for. On this week’s podcast, Brian shares valuable marketing strategies & tools to maintain effective communication and continued support for your patients in this post-pandemic landscape.
Here's your guide to acquire, retain and manage patients effectively - Marketing Strategies Toolkit
This, of course, will be individualized for everyone – but on today’s podcast, Brian reminds his listeners how to be the Go-Getter owner by refocusing their efforts and applying the changes necessary to have their practice emerge even stronger after the events of 2020. He poses both big-picture concepts and specific actionable items for success. Ask yourself: what is your ideal scene? Tune in to learn how to achieve this.
This Resource Guide to Restructuring Post Pandemic will provide you with key data to consider in our new environment while adapting your practice to the future.
We’ll say it again: “it shouldn’t require a policy for us to be doing the right thing.” Yet, in light of what we’re seeing nationwide, we found it necessary to reevaluate how to appropriately handle personnel and practice anti-discrimination in physical therapy. Let’s confront this issue to make a safe space for everyone, and learn how to enforce zero-tolerance for discrimination using firm policies in your practice.
Grab one of our top resources, the Physical Therapy Personnel Toolkit
On this week’s podcast, Brian compares his personal mindset pre-pandemic, to how it has shifted today. Conclusion: it’s greatly different in some ways, and the same in others. Tune in for some crucial questions to ask yourself for your staff, patients and practice to decide what strategies would be best for you in your individual circumstance.
Check out our NEW Packages & Pricing in MEG Academy! What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
On this week’s episode, Brian seeks to tackle STRUCTURE. He addresses the necessary actions to put you, the owner, at Cause over your time and operation by getting in this crucial element. A key ingredient of this is knowing how to manage your team, and how to communicate. Learn how to keep in your organization so that your leadership/executive skills can shine through.
Download our great starter tool for revamping your company structure: The Structure Worksheet
We’re getting right down to it today folks, starting with this fact - PTs DO NOT BILL. In this podcast, Brain covers how to extinguish misunderstandings and misconceptions that may exist between new grads/staff and their Owners. As always: be transparent, communicate, and seek the facts for yourself.
Grab one of our top resources, the Physical Therapy Personnel Toolkit Download our CEO Toolkit for a clear and organized breakdown of the hat and responsibilities of a CEO
On this week’s podcast, Brian reiterates that this is the BEST time to evaluate every personnel move the practice owner is making as they start to bring their people back. Be respectful, open-minded, and real with your staff. He reminds that in order to be a good CEO and gain trust, you have to live by your commitments and show through actions that you are trustworthy! Tune in to learn how to effectively manage your personnel as a respected leader.
What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice Grab one of our top resources, the Physical Therapy Personnel Toolkit
This week, Brian motivates his audience by reminding them of the steps that they can take to internally bring their practice back to where it needs to be for their patients, staff and community. He relays his knowledge of the current state of the PPP and finances as they apply to practice owners based on his research. Tune in to learn details of the PPP fund, your Business Strategic Plan (BSP), and more!
What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
Brian kicks off this podcast by acknowledging the undeniable paradigm shift that has happened due to COVID-19: we can no longer operate as we did in the Pre-pandemic world. Brian covers topics ranging from the importance of investing in your staff, communication and management as an owner, the PPP fund, and necessary environmental guidelines. Tune in to this tool-heavy podcast to gain a broad perspective of the aspects of your business that you will need to update from the Pre-pandemic environment, to the Post-pandemic.
Check out our comprehensive resource Covid-19 Policy & Procedure Playbook for your private practice
In this week’s podcast, Brian is joined by Michael Gorman (PhD, PT, DMT), one of our very own Executive Coaches at MEG, a former client, and Founder/Owner of iMOVETelePT. iMOVETelePT supplies a wealth of knowledge on Telehealth and serves as an excellent example of how to correctly implement it. The two discuss the importance of work/life balance as an Owner & CEO, and address specific elements of PT Telehealth that many people might have missed...
What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
In this week’s podcast, Brian hits the refresh button. These podcasts are for YOU, the audience. Therefore, Brian opens himself up to receive any feedback you may have for us about our podcast! He then gets to the meat of the issue and focuses his audience’s attention on what is most important… your STAFF! Tune in to learn Brian’s top 5 tips (and more!) on how to best utilize your staff during these times and while under the PPP to avoid losing those that you value most in your business.
Grab one of our top resources, the Physical Therapy Personnel Toolkit
This week, Brian attempts to break from the ongoing drama by addressing what a practice owner should know on the topic of leadership. He steers the focus away from the minutiae of how to spend your PPP money (we’ve been talking about this for a while) and more towards stabilizing your business in terms of training, organizing and developing to emerge from this pandemic stronger. Everyone is contending with this situation differently, so Brian encourages his listeners to proceed with humility, empathy and respect.
Check out our NEW Packages & Pricing in MEG Academy! What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
On today’s podcast, Brian hits on the realities of what is needed as a CEO & Leader through this pandemic. He gives his best advice on how to manage the PPP loan, and how to stay grounded and objective during these unusual times. Brian encourages his listeners to look ahead and make the smartest changes for the present moment, and the near future. Tune in to learn how to be the most effective leader possible through these current challenges.
What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
On this podcast, Brian dives into what is needed from a physical therapist’s perspective for a very important division - Billing & Collections. He explores the benefits of going with a smaller PT billing group, and how to get to the bottom of the problems you could face in your billing - as PTs weren’t trained to do this! In order to have the best billing service, and the best practice, you need to take responsibility and be “at Cause” over your billing.
Take our Billing Stress Test to check the pulse of your PT private practice
Life has been crazy for all of us within the past few weeks. In this week’s podcast, Brian addresses Compliance and strives to give his audience the means to raise the bar and think outside the box during these deeply transitional times. Tune in for advice on how to re-examine your life and ask yourself: “Am I living my life to my maximum potential?” It’s your turn - now is the BEST opportunity for change in your business.
Check out our NEW Packages & Pricing in MEG Academy! What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
On this week’s podcast, we welcome two Guest Speakers! Jason Waz (DPT, NeuPTTech) and Jillian Warwick (NTP, LiveWellBeyond.com, nutritional therapist) join Brian to discuss cash-based service options to help get practice owners through these challenging times. Remember, Brian recommends that 20% of your gross income be cash-based.
What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
This week, Brian discusses what you can do now to help your patients by taking new actions to keep up with the ever-changing circumstances of PT during Covid-19. He attempts to steer the mentality away from hoarding and cost-cutting, and more towards growth and perseverance in business. You need to “out-create” it by expanding and strengthening your practice. Tune in for tips on how to adapt and evolve your business in response to this crisis, and beyond.
Check out our NEW Packages & Pricing in MEG Academy! This Resource Guide to Restructuring Post Pandemic will provide you with key data to consider in our new environment while adapting your practice to the future.
On this podcast, Brian lists the key marketing actions that you simply can’t afford to miss in your business. In all the noise around this topic, Brian strives to cut through it all and give you real, successful actions in this department. Learn how to invest in and collaborate with your marketing team.
What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
“It’s all about education, duplication and application.” Brian centers this week’s podcast around tips for financing your startup and to continue growing your practice. This is a process you need to know how to map out in order to do it properly and in the correct, systematic order. Brian outlines these steps while reminding the listener that money should not be the end goal, but it is valid to strive to live the life that you envision for yourself. Check your purpose!
What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
Ever wonder about the doctor that your doctor goes to? Well, this week Brian is chatting with Lisa Chase, PT, owner of Back to Normal PT in St. Petersburg, FL. She’s an expert physical therapist and shares her background in physical therapy and how she has built a unique and successful practice using innovative technologies and education. Today, she’s sharing her experience, and the technology she utilizes that has catapulted her success as a therapist, practice owner and has helped her treat thousands of patients and professional athletes in a holistic way.
What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
This week’s podcast covers what it takes to be a successful practice owner. We’re not talking about the executive characteristics and traits that you need to be a successful practice owner, but rather, how to overcome a lack of confidence or uncertainty to take the leap into practice ownership. We’re working to get you in the mindset, and how to overcome common barriers that prevent you from making the leap into private practice starting with your ideal scene.
Download our CEO Toolkit for a clear and organized breakdown of the hat and responsibilities of a CEO
This week, Brian is elaborating on some conversations with students that he had at CSM. Students and new graduates, you have to be willing to look at yourself and where you are in the profession. New grads and students often have a slightly resentful attitude towards employers based solely on the ideas that they have before even entering the workforce. This is playing into what many consider to be an already over inflated self-entitlement point of view from today’s graduating students. This is not only having a negative impact on their careers and the profession of Physical Therapy overall, but also is impacting private practice owners across the country. At a time when private practice owners are already dealing with excessive regulations, decreasing reimbursement, increased competition from hospital systems and physician owned clinics. We are all DPT’s and we need more understanding and collaboration – not less – in order to strengthen our profession. So let’s talk about how to get on the same page.
If you're not sure what actions to take and in what order to take them - request a free private practice startup evaluation
In this week’s episode, we’re focusing on the pinnacle of what every practice owner needs to know in order to run a successful practice, and it’s not what you think. Yes, we all struggle with the rules and regulations required to be compliant in this heavily regulated environment. But honestly, those elements can be taught and mastered and will remain quite fixed moving forward. However, the office personnel that you are trying to manage is another story entirely. Depending upon what phase in private practice you are in will dictate the order you need to address these issues. So, in this 100th episode, we’re giving you a better understanding of these common struggles and what you can do about them.
Check out our NEW Packages & Pricing in MEG Academy! What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
It’s time to live the life of a practice owner that you deserve. On this week’s episode, Brian briefly recaps his conversation with PPS president, Sandra Norby, from last week’s podcast. He discusses the importance of advancing the cause of the APTA to make the physical therapy profession the very best that it can be. He then goes on to share his seven best strategies on how to get your practice to the top 10%.
Check out our NEW Packages & Pricing in MEG Academy! Download our CEO Toolkit for a clear and organized breakdown of the hat and responsibilities of a CEO
In this episode, Brian and Sandra Norby (President of the Private Practice Section of APTA) collaborate for an insightful Q&A. The two cover specifics of the physical therapy field, and end with Sandra’s incredible accomplishments during her time as president. Tune in for crucial data for private practice owners that is not only relevant now, but into the future.
What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
It’s been proven time and again that success requires sacrifice. In this episode, Brian breaks down the requisite steps for achieving your goals and outlines the fundamental differences in mindset between those who succeed professionally, and those who do not. Be open-minded, willing to learn, and willing to push through what others simply won’t. It’s all about your viewpoint.
Download our CEO Toolkit for a clear and organized breakdown of the hat and responsibilities of a CEO
This week, we’re joined by Ali and Denise from our MEG Billing team to talk about how to have successful billing to increase your revenue in your practice. Whether you outsource your billing, or if you’re managing your billing in house – you know that getting paid is one of those top three challenges of any owner. So, we’re sharing what has helped the clients we work with be successful with their billing, and some recent changes to NCCI coding, and why communication is so key to the success of any partnership.
Optimize your Billing & Collections - Request Your Free Billing Assessment today!
Sometimes the most powerful thing a coach or consultant can do is simply listen. By listening closely to the owners I have worked with over the past 20 years, I have learned more than in any course I have ever taken. Their real-life challenges and solutions often bring to light things one would not have envisioned when left to their own accord. So, this week I chose to open up and share with everyone some of the most successful ways to think about leadership and practice ownership and how to communicate with your staff to bring about agreement.
Are you ready for growth? Request your free private practice expansion evaluation
This week we’re chatting with our Director of Remote Management Services, Abby Keyton, PT. Abby is a physical therapist and started working with Brian as a travel therapist at his clinic in Maryland. During her time in the clinic, she worked her way up to clinical director followed by COO. For the past three years, she’s been working with MEG first as a practice coach and then managing offices remotely and working with owners throughout the country. In this episode, she’s sharing some real life experiences that she’s had running clinics around the nation as well as some solid tips for how to be an effective and successful clinical director.
Grab one of our top resources, the Physical Therapy Personnel Toolkit
As we pay more attention to the innovative leaders within our profession, it’s easy to see that we need to break out of the mold we have been working in over the past 4 decades and be revolutionary about how to operate in 2020. We all know that being a great clinician does not equate to you being successful at running a physical therapy private practice. You have to obtain the skills and continue to grow both personally and professionally. Successful business leaders will tell you that when you are looking to dismantle and restructure any operating basis, you must pilot the new model while continuing to run the existing model until you get the new model de-bugged and dialed in before you abandon the old. This week, we’re breaking down where we are today in private practice, and what we have to do now to succeed in 2020 and beyond.
Check out our NEW Packages & Pricing in MEG Academy! What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
What is your purpose?
In this podcast, Brian explores how to stay causative over your career and the attributes necessary to own and run a successful private practice. He inspires his audience to not shy away from risks and challenges and to color outside the lines in this game of life. He implores his listeners to take a closer look at themselves and to ask “why” instead of “how.” Check it out to learn how to evolve into the best executive you can be.
Check out our NEW Packages & Pricing in MEG Academy! Download our CEO Toolkit for a clear and organized breakdown of the hat and responsibilities of a CEO
Let’s face it, not many people in this world get very far without making some money. In this podcast, Brian shares his successful actions and tips on how to make more of it! So, be a “go-getter” and learn how to make better money so as to improve your quality of life, live more comfortably, and get the most out of doing what you love.
Are you ready for growth? Request your free private practice expansion evaluation
This week we’re talking about partnerships. Partnerships are often formed because there is some aspect of business that you don’t want to confront. In general, we don’t recommend opening a practice with a partnership (with few exceptions). This episode, Brian dives into the challenges that business partnerships face, and how to overcome and confront that which you don’t know.
Are you ready for growth? Request your free private practice expansion evaluation
This week, we’re sharing an interview with Erik Hums, DPT. We’re a little off topic from our usual practice management strategies and a bit more clinical today. Erik is talking with us about new strategies to enhance your toolbox clinically. If you’re going to have a great practice, you need to have great products. In order to have great products, you have to be doing something better than they were in 1995. Patients suffering low back pain are a multi-million dollar industry so knowing how to best serve these patients is a great benefit. Erik himself is a fellow with the American Academy of Orthopaedic Manual Physical Therapists and Regional Manager for Profysio Physical Therapy in New Jersey.
What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
Every office we’ve worked with that has an Human Resources professional on staff, we’ve noticed a culture of fear among the staff. The overwhelming majority of these offices are mom and pop offices. In this podcast, Brian strives to bring these truths to light on how to confront them in his usual no-nonsense and honest fashion.
Download our CEO Toolkit for a clear and organized breakdown of the hat and responsibilities of a CEO
When you think about toxic employees, you have to first consider how they become a problem in your clinic. This week, Brian talks about the red flags to spot toxic employees as well as how to avoid hiring them in the first place with our five phase hiring system.
Grab one of our top resources, the Physical Therapy Personnel Toolkit
If you’re wondering when you should open your first practice, the answer is now. Now is the best time. Why? Well, the fourth quarter is a great time to get the ball rolling because quarter 2 is when most areas around the nation have the greatest upswing. Plus, when you have the mindset to jump in, just go for it. Your purpose and your value is measured by your ability to follow-through. Keep those promises to yourself. This week, we’re talking about what it takes to set your self up for success and how to create on the vision you have for your own private practice.
Check out our NEW Packages & Pricing in MEG Academy! Ready to live the life of a private practice owner that you've always envisioned? Click here for a Free Startup Evaluation
This week, we’re chatting with Heidi Jannenga, PT, DPT – co-founder and president of WebPT. She’s talking with Brian about changes in the Physical Therapy industry and challenges that outpatient rehabilitation therapists face and why understanding the regulatory changes is so important. Brian and Heidi also talk about how owners can remain competitive in private practice as well as why being forward-thinking and transparent is essential to great leadership. Listen in for a great discussion!
Are you ready for growth? Request your free private practice expansion evaluation
As you know, if you’ve been listening to our podcast for a while, you know that one of our main purposes is to enhance and support the APTA/PPS to bring about more positive change for the wellbeing of our profession. This week, we’re talking with a special guest discussing how (and why) you should get involved with PPS/APTA. Cristina Faucheux, PT is vice president/co-owner of Moreau Physical Therapy in Lousiana. She has been involved in the LAPTA as state government affairs chair since 2012 and was involved in the campaign to achieve direct access in Lousiana. This week, Brian and Cristina talk about the importance of advocating for the profession, how to get involved and what some of the important things PPS and the APTA do for private practice owners.
What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
Do you know the cost of doing business? If you don’t, you are the effect of what you don’t know. No, you didn’t go to finance school, but the finance lines are still the most important division in your practice. By knowing the cost of doing business we mean, the profit margins, the cost per visit, etc…
This week Jon Repka from Paro is joining us to talk about finance lines and about what you don’t know. Paro is a financial services firm that has highly vetted financial professionals in an amazon-style fashion with a specific division that works with private practice owners like yourselves.
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This week we’re talking with three leading women in private practice. Jacqui Broering, PT, MPT, owner of Performance Physical Therapy in Ohio; Jennifer Schneiders, PT owner of Outbound Physical Therapy in Jefferson City, MO; and Angie McGilvrey, PT owner of Apex Physical Therapy in Fort Myers, Florida.
We were thrilled to chat with these three incredible owners to round out our women in business series and hear about their experiences, what led them to practice ownership and how they overcame challenges in conquering the unknown.
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This week we’re talking about what is going on with these routine cuts in reimbursement against our profession as physical therapists. Take a non-bias view of our political climate and you can see, clear as day, that many are set on government-run universal health care. According to the Advisory Board – an organization of 350 health care professionals with a network of 4,400 members – health care spending will become greater than 20% of the US GDP by 2025, topping more than $5.5 trillion annually. The government could raise billions, if not trillions, of dollars each year in fees and taxes by wedging themselves into this sector of the market.
What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
How did I come up with the four keys to private practice success? Well, after hitting rock bottom in my own practice, I invested in becoming the best owner that I could be by learning everything I needed to know. This led me to consulting where I learned, after working with hundreds of practices, that there was a sequence to follow and key elements that needed to be in place to be successful. The better one followed them, the more successful they became. The four keys to success are:
- Environment
- Structure and Organization
- Personnel Management
- Systems of Operation/SOP’s
So many practice owners who talk to us are focused on doing, doing, doing. But that is not going to make you a better owner, nor is teaching your staff. Training advances skills, teaching just educates.
Check out our NEW Packages & Pricing in MEG Academy! What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
This week, we’re having a chat about women in business – part two of our three part series of women in physical therapy. Brian touched on this topic recently, but we wanted to bring in the women who inspired the original podcast. We brought on three executives from our team, Denise Muncie, CEO; Abby Keyton, DPT, Director of Remote Management Services; Nicole Walzcak, PT, Chief Development Officer who talk about rising through the ranks as women, how to be successful while balancing the mental load, and how to stop self-doubting to make the leap in your career, or in some cases, into private practice.
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I learned long ago that the more knowledge I had, the better able I was to control those things that challenged me in life. The more “in control” I was, the less I got knocked around and became the effect of others or my environment. Think about how you feel being a passenger in a car versus being the driver of that car. You’re likely most comfortable holding onto the steering wheel. I am and I believe most entrepreneurs are as well.
Entrepreneurs are leaders who strive to develop themselves by taking on bigger and better challenges to grow both personally and a professionally. When you think about it, chances are some of the greatest moments of your life occurred after you’ve pushed yourself out of your comfort zone. Entrepreneurs, leaders and executives alike are not seeking a lazy-boy chair to sit in and ride out in comfort. They are constantly pursuing greater goals – they know this will call them to dig deep and rise to meet the challenge.
This is the game of life. While some are more comfortable wearing the jersey and just sitting on the bench as a part of the team, playing when called upon and being content with just that. Others want to lead. They have ideas on new plays, training strategies, and tactics to try. Their game is not only playing, but also improving. These are the Physical Therapy Private Practice owners who wear the hats of an entrepreneur, manager, and executive to bring about greater personal development for themselves and those around them
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Recently in a webinar, I was asked the question: “How do I get my clinicians to be more efficient when I already have a bonus system and none of them ever make bonus?” I get that problem. But maybe there’s other listeners who are struggling with this as well? Are you looking to increase the clinical effectiveness/efficiency of your staff? Learn about our game and key strategies in this week’s podcast.
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How much time do you need for an effective marketing campaign for your new office?
This week, Brian is giving his top 3 actions to market a new practice that will yield the greatest return on investment of time (and money). You want to make an impression that is effective but not salesy. You want actions that are effective for the market demographic, the specialities you’re offering in your clinic, and your location in the country. All of these factors impact the effectiveness of your marketing actions. After working with many startups over recent weeks, we knew we had to talk about the successful marketing actions to really hit the ground running. So give this podcast a listen for the top three strategies to market your new practice.
Here's your guide to acquire, retain and manage patients effectively - Marketing Strategies Toolkit
Earlier this week in a meeting with my management team, I was looking at the Zoom screen and noticed how I’m surrounded by such accomplished, talented women. I mentioned this to them and how I felt that this was such a positive advantage for our company. We started talking about the US Women’s National Soccer team and realized it’s about having a platform. That’s how change gets started.
This is about having an opportunity to look at your female colleagues and empower them by giving them the opportunities and investing in them so they can maximize their own potential. This week we’re talking about looking at those around and empower people without any preconceived notions. Invest in those people so they can flourish and prosper to the greatest level of their ability.
Are you ready for growth? Request your free private practice expansion evaluation
A few clients have recently been asking us about Search Engine Optimization (SEO) we decided to do a podcast chatting about the basics. SEO – search engine optimization – is all about how your clinic gets found online. Think about how you last searched for a specialist or a restaurant. You likely searched for “Best XYZ near me,” right? This is local search. So, even though you may have a solid list of referring doctors, you have to assume that patients are still searching online for you even before they pick up the phone to schedule an appointment. How, or if, you show up on Google searches matters to attracting new patients – if you’re not showing up at all that’s a huge problem and is damaging your bottom line given what we know about consumer behavior and our digital age.
It can be daunting and overwhelming to those not trained in marketing, but there are a number of minor things your marketing staff can do to improve how well your practice shows up online and in local searches. So this week we’re talk about some basic SEO tips you can share with your team, and if you do choose to work with an outsourced marketing team, some tips for success for working with ANY outsourced partner.
Here's your guide to acquire, retain and manage patients effectively - Marketing Strategies Toolkit
It doesn’t take long before you hear a label tossed around within any group or profession these days. Labels lead to subdivisions which per the definition of the word itself results in dividing us.
For those of us who have gone from employee to employer, it’s a bit unfair that we have to contend with new grads who have been given the impression from academia that it’s “buyer beware” when accepting an out-patient physical therapy position. The impression sometimes given off from academia is that being a private practice owner is sometimes motivated by greed contributing to the willingness to bend the rules by imposing unethical standards or productivity goals that encourage unethical behavior. This has not been my experience.
Here’s how to fix this within your practice: you have to share a common message with your staff. You are a therapist too. You went to Physical Therapy School. You care as much about your patients. But you didn’t settle, you wanted more, and that is why you went into owning your own clinic. Share your “why” with your staff. They need to understand why you risked time and money to open your private practice. When your staff gets your purpose and your motivations, they’ll connect with that.
Today we’re talking about a PT in Motion article about a survey that states that too much focus on productivity, increases the risk of unethical behavior. Listen to learn about why this is misleading and how researchers got it wrong and why we need to bridge the gap between employers and employees.
Grab one of our top resources, the Physical Therapy Personnel Toolkit
Have you ever trusted someone only to find out that they never had your best interests in mind? Did this result in you feeling as if you had been taken advantage of?
The definition of betrayal is the violation of a person’s trust or confidence. These experiences can stack up and have long-lasting effects on you, oftentimes altering who you are and how you trust others. This operating basis can be devastating to you on multiple levels leading to problems not only at work but also in your personal life. Many of us have been betrayed or experienced what we consider betrayal at one point or another in life, and the people and situations that contribute to this happening are not going to go away, ever. How you choose to deal with them makes all the difference in the world in terms of overall happiness, stress reduction and practice management.
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No matter where you are, who you are, or what it is you want to do – you can have it all. All you need to know is your purpose, and have a 100% commitment to persevere. The biggest characteristic that leverages you for success is the beingness. However, in order to execute successfully you have to have the knowledge and the actual doingness to succeed. The most common and biggest barrier to everyone’s success is themself.
In order to be good at solving problems one must first understand the anatomy of what makes up a problem. All problems are two opposing forces of the equal magnitude without a concrete decision. Or, more simplistically, intention faced with counter intention. I would argue that the opposite of having problems is having agreement. So, the better able you are to bring about agreement with yourself, others, and groups the fewer problems you will have and the happier your life will be.
What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
A lot has been said about what it takes to be a great executive. Too often, the most important key element gets overlooked. I believe this is the element of having some expertise in the area that you oversee. In order to execute effectively, you must have an equal balance between knowledge and experience. Expertise in any field or area has been said to be made up from one’s knowledge and experiences in that field or area. Think about it, Tiger Woods has a coach to enhance his skills, he doesn’t just read about golf. It takes repetition and consistent training to enhance your skills as a professional athlete OR as a leader and executive.
In the fourth episode of our series on how to be the best private practice owner, we’re talking this week about the doingness of being an executive.
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Leadership skills are not something that I believe most of us a born with. Therefore, I truly believe that they need to be developed. Some of us may have been fortunate to grow up with a parent or grandparent who exhibited leadership skills for us to model, thus giving some a more natural ability to lead groups than others. Either way, true leadership comes from training and experience. Drilling down to develop these five leadership skills will prove to be effective for private practice owners who want to build a company culture with high morale and a well-organized structure for people to follow.
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Every physical therapy practice owner has most likely been lead to this point in their career by a burning passion to own their own practice because it is part of their vision to treat patients in the manner in which they agree with professionally. Unfortunately, not all practice owners I’ve met can say that. Some owners went into private practice because of an offer they couldn’t refuse. Others sought to make more money. Or, they opened a clinic because they were darn good therapists and got talked into opening a clinic, or they went in with a partner who they felt complimented what they brought to the table.
Whatever that spark was that triggered the next step in your professional career toward ownership, it doesn’t really matter since you are now trying to figure it all out to be successful in private practice. Listen for the second in our series on ownership and leadership and how to win at both.
What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
Being the best at anything takes commitment to one’s purpose, the ability to confront what is in front of you, and the toughness to remain dedicated regardless of the obstacles you will have to face. For many of us, failure in these areas is self-induced and the rest are simply other considerations that we went along with. In this episode, I want to address YOU as the key element in this equation – you are by far the most important and all the other identifying elements of you as the physical therapy owner, leader, and executive are all built off of: the real YOU, the true YOU, and the once uninhibited YOU (hopefully some of you still are).
The real YOU has NO self-doubt. The real YOU makes decisions without public opinion. The real YOU knows what’s right and what’s wrong in your HEART. Remember this: having self-confidence is built on keeping small promises to yourself and not breaking them.
Once upon a time, I was that owner. I thought it was a good idea to run my practice as a democracy and took popular opinion as the path to follow. So many others that I have worked with have fallen into this trap as well over the years. We do this as an attempt to be liked or admired, rather than choosing to do what is right.
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As I started planning out this week’s episode, I wondered if in my 28 years of physical therapy and Practice Management experience, have I ever specifically targeted trying to hire a veteran physical therapist for any of my offices? After thinking about this for a while, not once did I actively recruit a veteran therapist. Here I am, a veteran therapist myself; there’s nothing wrong with me nor do I think there’s anything wrong with ANY veteran therapist I’ve ever met. I just never intentionally went out on the recruiting lines to attract a veteran therapist. I’m sure many of you have, in which case I would love to hear about your experience doing so. I’ve always just taken the approach of seeking to teach or train somebody something new as opposed to having to retrain somebody and something old.
Grab one of our top resources, the Physical Therapy Personnel Toolkit
I believe that if you’re a high-quality practice owner, one of the priority areas of your concern will be how to create that ideal company culture, much like a baker who is constantly focusing on how to make that ideal pie by working with only the best ingredients. The same thing goes for the physical therapy practice owner who is only looking to hire, train, and retain the best most highly motivated personnel available. Unlike baking, where you can purchase the best ingredients; when it comes to the personnel, they need to be homegrown in order to be the best. In today’s labor market, it is unlikely that you will hire somebody “off the shelf” who comes in with the attitude, skills, and motivation that will complement your company culture. Therefore, the burden falls on you the owner/manager to understand the science of personnel development and have the professional skills to effectively communicate and enhance the ability of those around you.
This means that before you can go out looking for your next advanced therapist, you’re going to have to look inside yourself first in order to challenge your own abilities as an executive and leader. In part two of our three-part series, we’ll discuss how to recruit, hire, and train.
Grab one of our top resources, the Physical Therapy Personnel Toolkit
There are three types of clinicians. These clinicians are categorized based on experience: New grad, the advanced therapist, and the veteran therapist. Today we’re focusing on the new grad. The new grad is defined as a physical therapist who is 1-3 years out of school. They come out of school still high on the learning and high on the mentoring curve and are really focused on wanting to become the best therapist they can be. They’re seeking professional growth through continuing education outside the office and professional enhancement inside the office, therefore, a continuing education program is simply not enough these days. The top private practices across the country already know this and have solved this by creating internal mentorship programs for their new grad hires. This week we’re talking about how to best hire, train and retain the new grad therapists. But, this is only part one of a three-part series of podcasts in which we’ll be discussing all three of these different types of therapists and how best to hire, train and retain them.
Grab one of our top resources, the Physical Therapy Personnel Toolkit
There is a lot of noise in the digital marketing space. It’s going to take 7 touches from your physical therapy practice for people to remember your brand. While many practice owners we talk to know the importance of marketing and know the concept of marketing is important, they lack the management of marketing to really be successful. Meaning, the lack of accountability and management over this area is going to hold your practice back and hold YOU back from the living the life you dreamed of when you opened your practice.
So what can YOU do about this? How can you differentiate your practice? We’re talking with MEG Marketing Director, Heidi Schmidt and MEG Regional Marketing Manager Scott McCutcheon about some marketing strategies that will help your practice get found and win in the digital marketing space that will benefit both your internal and external marketing efforts.
Here's your guide to acquire, retain and manage patients effectively - Marketing Strategies Toolkit
Have you ever felt like you were walking on eggshells around your staff? Or, maybe you felt like you needed to think twice about what you wanted to say to a staff member for fear of upsetting them, or worse that they might quit? These are all symptoms of a bigger problem. They show a lack of leadership and lack of confront. There are only two ways you can be and only one of them can exist at any one time. You can either be in control and be at cause over what is going on and what is being done by you. Or, you can be the effect of others and what is going on to you.
Check out our NEW Packages & Pricing in MEG Academy! Grab one of our top resources, the Physical Therapy Personnel Toolkit
Fact: it doesn’t take more money to build a better physical therapy practice. All it takes is better people. When I say better people, I mean you and me as owners and leaders of our groups. When asked, just about everyone will say that he or she can be better than what they are today. If this is true, then they would immediately understand that they have deficiencies and lack of capabilities.
More significantly, I want to bring your attention to the fact that real success in any business is dependent on one’s abilities to bring about understanding amongst your team. The keyword here is “ability.” The only way your skills are going to grow in the field of private practice management is if you realize that you have deficiencies. If you acknowledge that you don’t know all there is to know about this field of practice. Let’s face it; physical therapy school did not sufficiently train us for the challenges that we face every day in the world of private practice. So, before we go criticizing the shortcomings of our staff and feel like we are adult babysitting, maybe it’s because we have not been sufficiently trained ourselves on how to be the best: recruiting director, personnel manager, billing director, clinical director, office administrator, marketing director, therapist and CEO for our business to begin with.
This week, we’re talking about how a lack of proper personnel management has placed owners in tough situations when all they factor in is money and justifying salaries.
Grab one of our top resources, the Physical Therapy Personnel Toolkit
My daughter is about to graduate college. She’s moving on into the field of acting out in California and I have every confidence that she’ll be a big success. However, as we learn about this industry – there’s so much criticism and counter intentions out there causing headwind to her success. As a result, I can understand now why aspiring actors and actresses need an agent before anything else when they are coming out of school. The agent is there to help protect them against making bad decisions and going astray down a path of unlikely success. Yet, an agent is still not enough. She will still need an acting coach to further enhance her skills and push her to learn new things and operate outside of her comfort zone.
Looking back on when I was a new practice owner, I realize that that was exactly what I wanted and I would have paid anything to get. To have someone who had the knowledge and experience to help me stay away from making foolish mistakes and coach me on all that I needed to know but never got while I was in physical therapy school. This would have made all the difference in the world for me as a new business owner. Instead, I worked with three different companies – mostly consultants. And every time I talked to them, it felt like I was being sold. In today’s world, people simply do not want to be sold, they want to be helped.
This week, I’m answering the most pressing questions from owners just like you from around the country who are in private practice ownership covering the topics of environment, structure, personnel, and systems of operations.
What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
I’ve been working with both new and existing owners now for almost two decades. When I think back to what I went through when I opened my first office in 1999, it’s a world of difference. I actually recall putting my head in my hands saying to myself: “I would pay anyone anything they wanted if they would just sit down with me and show me what it is that I needed to do first, second and third in order to build a successful practice.” Unfortunately, at the time, all that was available were business consultants who either didn’t know physical therapy or were more interested in selling me stuff rather than actually helping me. I knew then that someday I would create a company that physical therapy owners could trust would have their best interest in mind and provide them with the knowledge and support necessary to their success.
A private practice’s success begins with the owner knowing what they need to do and when they need to do it. There is no time in business where your actions as an owner are more critical than when you open your first office or expanding into your next location. MEG Academy was built with 14 comprehensive programs to enable owners to operate in every area of private practice with complete certainty. This begins with our “startup accelerator program” and the “expansion program” specifically designed to ensure one’s success with growth. In this week’s podcast, I cover the four most important factors to consider when successfully expanding into your next location. Maintaining viability while experiencing steady growth is what makes for a successful practice and less stressed owner.
Check out our NEW Packages & Pricing in MEG Academy! Are you ready for growth? Request your free private practice expansion evaluation
Our employees are people and as we all know; people, in general, are resistant to change. I read an article last week about how more now than ever before people are being labeled with having Neophobia. Defined as “the fear of anything new, and it can be an especially persistent and abnormal fear. In its milder form, it can manifest as the unwillingness to try new things or break from routine.” How do you get your staff on board to make necessary changes in your private practice when they’re afraid of change?
Grab one of our top resources, the Physical Therapy Personnel Toolkit
After having spoken with hundreds of practice owners over the years, it’s what they don’t know that’s typically holding them back from the success they desire. When you went into physical therapy, you went in to be a clinician, not a lawyer, or an accountant, or a bookkeeper. We tell physical therapy owners time and again to stop wasting time and mental attention on tasks that you can outsource to others. This week, we have a panel discussion with Jon Repka, VP of Sales from Paro – an accounting and bookkeeping service company, and Denise Muncie, COO of MEG Billing Solutions who manage their respective outsourced services to physical therapy practice owners across the country. These outsourced solutions allow practice owners to stop wasting time and mental energy on tasks that they aren’t trained to do so they can focus on what really matters when it comes to being an executive.
Check out our NEW Packages & Pricing in MEG Academy! Take our Billing Stress Test to check the pulse of your PT private practice
If I had to say what the top three reasons are that people call me it would be: marketing, personnel, and billing related issues. Almost everybody believes that they can do better in business if they have more new patients. Unfortunately, these people don’t know that almost all problems associated with the practice can be traced back to lack of leadership, lack of knowledge in that area, and/or the inability to confront others.
In podcast episode 49, I laid out the four types of owners and made the case that how you approach your practice and the people associated with your practice is what will have the greatest impact on your practice’s success. Every successful practice owner that I’ve ever met understands that they have four main responsibilities and everything else outside of that is simply a distraction.
Consider outsourcing your accounting services, legal services, and billing services so that you have more time and attention to spend on the four key elements to running a successful practice. Getting stuck in the weeds of billing and collections, tax write-offs and deductions when you can hire somebody else to do that for you take your eye off of all of what’s truly important. That is creating the ideal practice for your staff, patients, referral sources, and the community at large.
Here's your guide to acquire, retain and manage patients effectively - Marketing Strategies Toolkit
Knowing when it’s time to hire additional physical therapy staff is a challenge we hear about a lot from the practices we work with. If it’s not well thought out, you could wind up paying more in payroll than you are getting in return for the services being delivered. This is especially true when you are a new startup practice just starting out; you cannot afford to spend more money than you make. To combat this, you need a proven hiring system that tells you when and who you should hire based on the numbers. You should never be guessing or hoping that your new patient numbers will sustain the new physical therapist you just hired. You should be driving those numbers and hiring based off a sequential plan of growth that you are in control of. This week, we’ll dive into the strategy to know when to hire the next therapist that your practice can sustain that will contribute to the growth of your practice.
Grab one of our top resources, the Physical Therapy Personnel Toolkit
In order to become a private practice among the top 10%, there are several factors that need to be met. These key factors of success cannot be attained without the right mindset. This week, Brian is talking about the factors that make the top 10% of practices and what YOU as the physical therapy owner can do to reach those goals.
Check out our NEW Packages & Pricing in MEG Academy! Are you ready for growth? Request your free private practice expansion evaluation
Regardless of your industry, there are always challenges to overcome. As a Physical Therapy Private Practice owner, there are four common challenges that we see more often than the rest. One in particular is rarely confronted. Unfortunately this is often the root cause of all the other problems. Lack of leadership and what that means to your staff, yourself and your practice. This week on the podcast we’re talking about how to approach and conquer these challenges so that you never fall the effect of them again.
Check out our NEW Packages & Pricing in MEG Academy! Are you ready for growth? Request your free private practice expansion evaluation
How many times have you said to yourself: “there just aren’t enough hours in the day.” Or, wondered as 5pm rolls up, “where has the time gone?!” Turning our focus inward to ourselves, allows us to take greater responsibility for our group by first taking more responsibility for our own actions.
It’s easy to blame others for missteps and inconveniences, but they are the ones that you chose to work with, trained and allowed their actions to exist. If you place more time on being a better boss and CEO first, and then put forth well-thought out policies and procedures to train others on, then it comes down to holding them accountable. Unfortunately, too many physical therapy practices are so busy running the day to day functions of being productive and getting work done, that they are not proficient at working on their practice policies and procedures or on standardizing systems of operations. This gives your team better clarity and certainty so they can get their jobs done. Giving this direction and confidence to others goes a long way towards building your team and company culture.
What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
If you want to be a successful startup, we always recommend starting with an office manager. Front desk is a huge gateway to your practice and the office manager should run that show (consider the front desk and office manager the gate keepers) and be the core of your front desk management system. This week in our podcast, Brian discusses the benefits of this for your startup, but also how to create a culture of US for your practice, and how the front desk contributes to that.
Grab one of our top resources, the Physical Therapy Personnel Toolkit
Whether you have multiple offices or just one, it’s important to recognize that every successful small business grows through three distinct phases of business development. Most private practice owners are unaware of these phases and what is required to efficiently progress smoothly through each phase for successful business growth and development. It is quite common for unknowing owners to find themselves falling further behind and becoming more and more frustrated with the way things are going due to lack of structure, and lack of standard operating procedures that match their current state of business size and development. These challenges are largely due to a lack of knowledge and lack of available processes to handle staffing and operating needs.
While it is the CEO and executive that has the larger vision, they also need to set into motion the structure and systems of operation necessary for individuals to gain clarity from so they can be successful in their roles and responsibilities.
What took Brian years to learn, develop and implement can now be mastered in a few months if not weeks should the owner set aside just two hours a week for their own professional enhancement. In order for that to happen, owners must consider that we don’t have all the answers and that a coach can help develop us into the owner we want to be – recently Brian shared the four types of common PT Owners, but this week he’s sharing how to build your own ideal practice.
Check out our NEW Packages & Pricing in MEG Academy! Are you ready for growth? Request your free private practice expansion evaluation
Did you know that there are four types of private practice owners? Each type of owner has their own characteristics. Once you identify which type of owner you are, then you can identify your strengths and weaknesses in order to optimize your abilities. All too often, physical therapy private practice owners struggle to succeed in private practice not because of external influences, but because of internal. In this podcast you will learn how to project your efforts toward pro-survival actions that enable you to achieve your ideal scene across six vital key elements necessary for true success.
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Are you living the life that you’ve always envisioned for yourself? This week we’re interviewing Quinn Worden of PT United. Quinn shares how his father (a physical therapy private practice owner) influenced him starting PT United and helping the world of physical therapy. As he grew to understand the private practice world, he wanted to collaborate with owners to improve their business performance.
Some of the benefits PT United offers to the private practice world are sourcing supplies – from therabands to PT Tables at a better value than anyone else. In addition, practice owners can support and become LLC partners by paying a fee and enjoying the benefits of buying together as a coop with a full transparency.
What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
For 10 years Brian ran a staffing company in the state of Maryland. He staffed Physical, Occupational, and Speech therapists throughout the entire state. By the end of his 10 years, he averaged approximately 5 to 7 interviews a week – his most popular phrase being “the business with the most players wins.” At that time, only two out of every five interview were worth the interview and one was worth the hire.
Fast forward to today, and there are new challenges in the workforce: unrealistic expectations, lack of professionalism, lack of confidence in one’s abilities and a group mentality by the younger generation of workers entering into our professions. However, with rising student loan debt placing increased pressure for higher salaries, it can easily become a rat race to the offer the most money to a limited number of candidates. In reality, it’s a race to the bottom for YOU, the employer. Hiring individuals who are money focused will result in nothing but headaches and pressure within the employer-employee relationship. This week, Brian shares his top 12 strategies for recruiting the best candidates.
Grab one of our top resources, the Physical Therapy Personnel Toolkit
When inquiring about the topic of statistics in private practice, one might get a wide variety of responses depending on who you’re asking. However, if you are the owner of the practice with any executive training, I believe the responses you get will consistently be positive.
This week, Brian shares what some of the key metrics and statistics are, and even more importantly how you get your staff on-board. Running a physical therapy private practice is a team effort, one that will be more successful as you hire and train staff who are more interested in hitting their production targets/stats and quality satisfaction measures/metrics than simply doing the tasks before them. Unfortunately, far too many owners are unware of this critical factor and it becomes overshadowed by the need for more patient visits.
Download our great starter tool for revamping your company structure: The Structure Worksheet
Now, more than ever, it is vital that you bet on you and not let your future be in the hands of others. Recently, I have met with several physical therapists set to discuss their future plans of opening up a private practice. However, their lack of knowledge in this area, was causing every single one of them worry and indecision. Between their own indecision, and counter-intentions from friends and family members, the chance of them not launching was high.
The fear of failure is a powerful force that suppresses us at various points in our lives, but those who succeed, do not allow fears to hold them back. They take actions to fill these voids with knowledge to minimize the fear of the unknown.
This week Brian talks about overcoming these fears and talks about how to achieve that personal and professional success – however you define it for yourself. Overcoming these fears doesn’t happen without an appropriate level of communication, believing in yourself so you can confront others to bring about agreement. Listen to this week’s episode for more strategies on success and overcoming the challenges holding you back.
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Although none of us have a crystal ball, if you are paying any attention at all to the landscape of physical therapy, it’s easy to see that our treatment set up is evolving.
Take a look at how family/general practitioners are set-up. You have a medical doctor, a certified nurse practitioner or a physician’s assistant, followed up by a medical assistant. All of whom can provide reimbursable care to their patients based on the morbidity level of the patient and the educational degree of the professional. This is a tiered approach that encourages the use of care extenders.
You don’t need to look far for the signs of these pending changes. First, we saw the change in the morbidity level of the evaluation codes we were asked to begin using two years ago, and now it’s the reimbursement that Medicare will be paying physical therapy assistant’s for delivering the same care to the same patients being reduced to 85% of what the DPT will be getting starting in 2022.
This week’s episode, Brian dives into these predictions and how you can structure your team and practice to prepare for them.
What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice
Recently we shared the top hiring and recruiting strategies. This week in our podcast, we’re elaborating on those strategies. Brian’s experience running a large staffing company in Maryland that placed Physical, Occupational, and Speech Therapists led him to these tried and true best practices when it comes to hiring new staff.
So many practices start the recruiting and hiring process off on the wrong foot and it spirals from there. Give this week’s podcast a listen for more best practices on hiring and recruiting strategies.
Grab one of our top resources, the Physical Therapy Personnel Toolkit
Whether you're treating your patients or your staff, you have to start with your organizational set up. This ensures that your practice functions effectively.
Download our great starter tool for revamping your company structure: The Structure Worksheet
It’s time we look around and research innovative strategies to move our practice out of 1995. After years of upgrading the way in which PT owners run their practices and managing their staff we have to balance that with innovative practice techniques that not only get the results we want but also build our brand of bringing the best patient care possible to our to the community.
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One of the biggest struggles some physical therapy owners have is the inability to motivate their staff. This week, on the heels of some practice evaluations, we’re chatting about the reasons for this.
Being a business/practice owner is not the same as being an employee no matter what position they hold in your company. They are still going to think differently and lean differently, they will in fact be leaning to one side, the side that is self-preservation. One of the most common encounters I have when I am called upon by to go out and do a practice evaluation is a practice owner who is still operating from the worker point of view. This week we share how to get out of the employee mindset and be an owner, and how to motivate your staff.
Grab one of our top resources, the Physical Therapy Personnel Toolkit
Let’s face it for many of us the financial area of our practice is not often our strong suit. This is why I say billing and bookkeeping services should be outsourced into the hands of those who are experts in the field of bookkeeping and billing. Take away from this episode some tips on what to look for when seeking that bookkeeping support.
Take our Billing Stress Test to check the pulse of your PT private practice
In this week’s episode of Secrets of the Top 10%, Brian talks best practices for the best practice. In order to be the best, you need to know what the best practices are. All professional athletes have their own private coaches and trainers working with them nonstop to always improve their abilities. This week we’re answering questions from startup owners about management best practices and sharing a few success stories from our clients.
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This week we’re talking about social media and internal marketing best practices. After PPS, one of the hot topics was marketing and how to get new patients without going out knocking on doors. I brought in our marketing director, Heidi Schmidt, to talk social media and internal marketing best practices.
Here's your guide to acquire, retain and manage patients effectively - Marketing Strategies Toolkit
Most PT owners will discover that throwing more time and effort at their problems is not the most effective way to reach a resolution. It’s in the sequence of steps that actually need to be taken based one’s knowledge and experiences based off their past results that will provide the greatest resolution.
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Knowing what it takes to properly communicate your message with your staff will allow for you to be better understood and gain more group agreement. It’s usually an out reality point on behalf of the therapists that makes these conversations seem like they are so difficult and then when you add to it the fact that the approach may be off and or the message you want to get across is not the one they are hearing things can get difficult. I will cover the most effective ways to cross the most common bridges. What I am hearing from owners regarding their therapists today is their lack of knowing-ness on things that we once believed to be understood. If you know how to handle personnel in manners and with integrity you will find it to be much easier to bring about agreement.
Grab one of our top resources, the Physical Therapy Personnel Toolkit
Knowing what it takes to protect your practice and yourself and liability is serious business today. So many PT owners are unaware of the risks they are taking by not having a practice assessment by a cybersecurity expert. Even after that we need to have an on-going plan to remain compliant with the HIPAA regulations and Cybersecurity laws. The penalties and risks of a breach are very real for all of us and we need to get the right advice to not only learn how and what needs to be done, but to also be guided by someone you can trust so you are not taken advantage of in the process of getting the help you need. Craig Petronella is just that high level expert with whom I trust and believe in to specifically handle our PT owners in an affordable and professional manner that we can afford.
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Success by one definition is “The accomplishment of an aim or purpose.” The secret to success is GIVING. I believe All successful people focus more on what they're giving than what they are getting. In reality what you find is that givers attract more abundance than takers. How does this apply to us in private practice? I believe it applies more to us than many other professions because we are a people focused profession that has to engage with others in a meaningful way over weeks of interaction. As PT’s we not only need to learn how to lead our patients but also how to educate and motivate them in pro-survival ways that they can easily have. I want to share with you some of the most successful strategies that you can use with your staff to ensure that the bar you set high is able to be met by every staff member you have.
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One of the frustrations of being a practice owner today is finding the right way to clear up the confusions surrounding proper charging and coding for our therapists. It starts with college instructors at our PT schools across America misrepresenting how to properly charge and code without the drama and fear. With a good education, you can build a team approach for the successful abundance of care being delivered every session.
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If your practice is not where you like it to be and if you are not living the life you had in mind for yourself as a practice owner, I want you to know there is something you can do about it. If you are currently working for someone else and know in your gut and heart that you can do more and be more fulfilled running your own practice but have yet to take action you must know there is a reason why that is. Both are versions of the same thing and the good news is they are totally under you control. Having the right MINDSET, surrounding yourself with the right people, and being willing to put in the time to do the work is all it takes. Let’s face it Physical Therapy is not rocket science and when you really understand it, it’s really a mixture of art and science. I have seen far too many really good clinicians make this false assumption that if I’m a good therapist then I’ll be an equally good private practice owner. These are not the same thing in any way, and eventually it will catch up with you that something serious is lacking and that your owner life has not turned out the way you expected it would.
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One of the frustrations of being a practice owner is riding the ups and downs of the weekly New patients coming into your office. I used to be the effect of the weekly new patient number in terms of how it affected my mood and my enthusiasm for my practice. When the new patient numbers were high I always had some pep in my step and became much more creative as an owner toward expanding my practice. The new patient statistic became a bellwether to my own personal happiness and professional confidence when it came to expanding and trying new things. Later I learned that the new patient stat needed to be something I drove and not the other way around. Only after extensive study of this topic of marketing, sales, and prospecting was I able to comprehend the full recipe for success. Up until then, I was always looking at the individual ingredients and never the big picture. Only after fully understanding the importance of committing to an annual marketing plan with monthly marketing campaigns that were measured statistically was I able to be more at cause over how I felt about my business and myself versus the effect of my NP stats.
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One of the greatest frustrations of being a practice owner is working with staff who lack accountability. Meaning, they failed to do what they know is expected of them or they fail to follow through with what they say they are going to do. In both of these instances, the employee clearly knows and fully understands that it is their responsibility to complete a particular task, and yet chooses to not complete it. Why is this? Why is it that some people rise to the occasion and hit their targets with great pride, while others are not bothered by incomplete tasks. It all comes down to accountability and staff accountability comes from leadership.
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Whether you're wanting to start your own private practice or you're looking to open your second office there is some vitally important information I would like to share with you. Both of these are situations that would be new experiences for you. Both of which you will have a substantial investment of time and money in. Having a coach/mentor to guide you through the process and protect you from the land-mines that lay out there just waiting to waste your time and deplete your bank account gives you a distinct advantage. All the information I want to share on this topic cannot possibly be expressed in the time allotted for this podcast so we invite you to reach in to www.megbusiness.com and go to the MEG Academy tab to learn more or email me directly at brian@megbusiness.com where we can get on the phone together and discuss your unique situation so that you get your specific questions answered.
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Listening to what other owners have been wrestling with around the country brings to light our common struggles. As a private practice owner we are never alone in terms of the challenges we face and the problems and solutions we must learn to implement. Therefore, we have a greater chance for success by learning from those who have march through this jungle of practice management before us. In this podcast, I will identify five of the leading successful actions owners before you have taken throughout the years as to how to be a better boss/owner/executive/team leader.
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Maybe it was idea of being your own boss or the idea of practicing the way you wanted that sparked your interest in going into private practice. Most likely what quickly followed was the desire to be better off financially or have more free time to spend with your family. Whatever it was that empowered you to take the leap into private practice chances are you were not fully prepared for the challenges that awaited you. Let me share with you how you can overcome the number one challenge that all business owners have in common.
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It has long been a mystery among PT owners as to how and where to get new patients. I have claimed for many moons that I can get more new patients as easy as turning a faucet on or off.
All it takes is that PR personality and knowing that this is a marathon, not a sprint. You and your staff must be dedicated to putting in the work necessary to get the number of new patients you want.
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There are now valid reasons to consider changing your business model in order to react to the present-day market and future of PT private practice in your geographical area. There are no Blockbusters stores around anymore and that’s because they ignored what was happening when it was happening and fell behind the industry and as a result went out of business. Don’t fall behind in your area and wait to make a change until it’s too late and you are suffering financially. You need to be true to yourself in business and personally in terms of how you can exchange in abundance with your patients, your staff, and your community if you want to succeed long term.
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Depending on what state you're practicing in, you could face some real challenges when trying to get the insurance contracts you need and want in order to service the people in your community. Whether we like it or not, the overwhelming majority of our patients are paying a handsome sum for their insurance coverage. This means the overwhelming majority of the people within your community will continue to seek providers who are in-network with their insurance carriers. The more you know about how to employ strategies that have worked successfully for others the better your chances are for getting in-network and servicing those within your community.
Depending on what state you're practicing in, you could face some real challenges when trying to get the insurance contracts you need and want in order to service the people in your community. Whether we like it or not, the overwhelming majority of our patients are paying a handsome sum for their insurance coverage. This means the overwhelming majority of the people within your community will continue to seek providers who are in-network with their insurance carriers. The more you know about how to employ strategies that have worked successfully for others the better your chances are forgetting in-network and servicing those within your community.
All too often we have been feed false data like the patient is always right, or never show your emotions with your staff. We try to please everybody and in the end we wind up frustrated with ourselves. It’s a new world out there with more informed people and a disastrous health care system. We need to be aware of the staff training that is needed in order to make a positive change.
You need to consider the type of practice you have in terms of the patient public you are servicing and the employment market you are reaching. There is not a one-size-fits-all solution for every type of practice out there today. However, there are some real factors you need to consider when selecting your compensation package if you want it to contribute to the company culture you're trying to develop. There are only two things that truly upset if the physical therapist and that is when you play with their money or you play with their schedule. So let's consider all the options in this podcast and decide what is going to be the best fit for your practice.
Based on what I have observed there is a lot of misinformation being passed along from others interpretation of how one is to appropriately charge and code for a therapy session when those other people have not taken the time to research the topic. As a result, far too many new grads are spending more time worrying about getting into trouble and losing their license due to fraudulent charging than they do getting the information for themselves. Unfortunately, DPT schools are more often than not contributing to these fears by preaching such fears to them while in school. When a practice owner (with decades of experience) tries to educate their young new grad they get looked upon as being unethical and are out just for the money. Knowledge is power, as the saying goes.
As a PT practice owner, many think it’s going to be something that it’s not. No matter how good things are going it’s going to be hard and when things are not going well it’s going to be harder. It’s the responsibility we all have as owners to gain the presence of mind and skills on how to succeed in overcoming these challenges. No matter what you are going to be faced with them so ask yourself are you prepared to confront each one head on and have the confidence that you gave the right answer or made the right decision. No matter what others say there is no magic course or program for you to take that is going to handle your every whim. Not our program or anyone else’s workshop, lecture or course is going to do that for you. There is no replacement for just jumping in the lake with the rest of us and swimming harder and harder to keep your head above water until finally you have mastered your technique and can now cover more ground with greater ease. But, of course, having a coach and agent you can trust looking out for you and mentoring you in conjunction with your experiences will over time make YOU the greatest PT Private Practice Owner you can be.
This week we interview an awesome member of our Billing team, Stacey, who is an Account Control Manager. Stacey discusses her role in servicing physical therapy private practices as well as the changes in Medicare. Tune in for some powerful tips and tools regarding billing & collections and insurance coverage in private practice.
Having the best company group culture that is full of upbeat, energetic, productive staff members who enjoy their job and the people they work with is what every owner wants for their practice. How to get there is a topic for many books and lectures. I have found a method that has worked well for me and many of my clients over the years and it starts with us being true to our intentions as to why we went into private practice, to begin with. If we hire based on the person and their intentions then we will assemble a team of positive people who all want to take pride in their achievements. Learn how that can be done from the interview process all the way through to the long-term employee relationship.
It seems everyone I meet today has lost their mind in a sea of rationalization and justification for the most outrageous behaviors from their staff. I get that it is human nature to try and make sanity out of insanity but when you do that you are committing a big mistake. A mistake that doesn’t only affect you but your staff, patients, and your family. Learn how to approach and resolve staff issues
Offering the right bonus structure and/or incentive program can make all the difference in the world to your staff and your practice. The funny thing is I have found there is not a one-size-fits-all approach to optimizing the performance of your staff because depending on where you are practicing in the country people value different things. As owners, we need to pay attention to the needs and wants of our own particular staff and originate a system of exchanging with them that actually brings about abundance both for them and that practice.
Revolutionizing Physical Therapy private practice must start with environment first. It will then lead into the proper structure which will attract the right personnel so that you have who you need to help you implement the best systems of operations. So many owners know what they don’t want and they can often articulate what’s less than ideal in their practice but they don’t have the solutions necessary to bring about the change they desire. The first step is knowing how to attack the situation and then learning what you don’t know. Once you have the new knowledge in your head it’s all about the implementation step if things are really going to change.
In this ever-changing healthcare system of ours, many are finding that it’s time for them to take back control over their lives and drive the narrative instead of being the effect of the insurance carriers. Is it better to go all cash-based or stay in-network and continue playing the insurance game?
Maybe it’s time to take back control with a proven HYBRID Model. As insurance carriers continue to reduce reimbursement and the federally funded programs are becoming increasingly more difficult to deal with, start-up owners and others are looking for more viable options today. The newest arrangement that is gaining popularity is the HYBRID model.
It’s more important than ever before that as owners we find ways to bring in good spirited fun and games into our office, for both our patients and staff. By survey, the highest reported degree of job satisfaction is based on staff friendliness resulting in the optimal workplace culture. If we turn our focus to servicing not only our patients but our personnel, community, and referral sources we will have something truly special that will be felt by all.
Almost every PT private practice owner I have worked with has shared with me their dream that life would be better once they owned their own practice. However, almost one-for-one they didn’t understand the full scope of what they were getting into. Yet, there is one common thing that all successful owners do understand and that is how important it is to be focused, with unwavering commitment, to their goals. Even though they may lack the experience and skills necessary to navigate easily through the enturbulation from their staff and various external market influences, they never give up on wanting to grow and learn what it takes to survive and thrive in PT private practice. My goal has always been to provide practice owners with the help and tools they need along their journey, in order to make it the most rewarding decision of their life. Learn in this episode what it takes to thrive as a PT private practice owner.
All owners are responsible for the quality of their patient’s care, as well as their patient’s overall satisfaction with your practice. Your practice is a reflection of who you are and what is important to you. Your patients shouldn’t be experiencing anything that you wouldn’t want to experience yourself.
All too often practice owners place too much attention on generating more revenue rather than having their attention on what is most important to the viability of your company, which is making sure that you are in exchange in abundance at all times with your patients. Providing your patients with an over-the-top customer experience, while maintaining staff compliance with your company policies and metrics, will ensure that everyone is winning.
As the owner of your own practice, you are not only responsible for the quality of patient care, and satisfaction of your employees, but also the viability of the organization you created. When it comes to your finance division it is important to understand the strategies and concepts necessary for maximizing your Net Revenue. All too often practice owners place their full attention on generating more gross revenue when in fact net revenue is the only thing that really matters when it comes to the viability of your practice.
As the owner of your own practice, you are not only responsible for the quality of patient care, and satisfaction of your employees, but also the viability of the organization you created. When it comes to your finance division it is important to understand the best set up and workflow to maximize your operational needs. All too often practice owners place their full attention on their front desk and clinical staff workflow and operations while the billing and bookkeeping "back-end” lags behind. Ironically it’s the "back end” that is controlling your MONEY LINES. The fact is: you are the CEO whose primary stats are growth/expansion and net revenue/profit because it’s the only thing that really matters when it comes to the viability of your practice.
As the owner of your own practice you are now being looked upon as the leader of your group, and as that leader, your staff will only follow you if they trust you. Trust is built on transparency between you and your staff. The same could also be said for any marriage or friendship the basis of all healthy relationships can be found in the foundation of trust and respect.
The year was 2001 and I had just completed my second year in private practice. Back then I thought if I gave everybody everything they wanted they would love me and my staff morale would be high and everybody would be happy. Why wouldn't it work that way? I was giving everyone everything they wanted. One hour treatments, paid documentation time, paid lunch, full-time benefits for working 36 hours or more and I don't think I ever denied a time off request. The reality is the more I gave the less I got. The more out exchange I went with my employees the worst things became. I began to think I needed them more than they needed me. I quickly lost the respect of my staff. They came to work wanting to be led and I came to work wanting to please. The idea of becoming an excellent personnel manager was quickly becoming a mystery to me.
The year was 2003 and I was losing my shirt financially. I was $85,000 in debt losing $5,000 a month when my wife told me we have $15,000 left our name and that if I had a solution I better put it in play now. Like so many other PT owners, when things are going well we will bury ourselves in patient care. It was not until I was willing to look at the areas of business that I did not have the understanding in that I needed that things began to change. The more I forced myself to learn how to do billing and to hold the line on my business expenses, the more successful my business began to be. Fortunately, being a good therapist and having good therapists work for me led our practice through this difficult time, because of our great reputation. But having a good reputation was not enough for us to pull it out alone. I needed to finally confront my billing department in order to make things right.
Since the very beginning when I started consulting private practice owners back in 2004 it was the button of “How to get more new patients” that attracted the most owners to consulting services. Even though we all knew it was because of them failing to be a good leader, time manager, quality control officer, personnel establishment officer, and an overall good executive that was the real problem. Typically, people cannot easily see the faults in themselves but are quick to point out the faults in others, even when they may share those same faults. So, if your marketing is not turning the volume of new business that you'd, like look no further than yourself to find the answer. Your patients want to be proud of the choice they made to want to come to your office for their care, you just have to give them as many reasons as possible to solidify that good decision. Once reaffirmed they will do the rest for you. They will become your little legion of marketing foot soldiers out in your community. Successful marketing is both internal and external efforts, and the better you are able to identify the Who, What, Where, and How the more success you will have in marketing your practice.
In today's podcast, you will learn the importance of the four key elements for personal growth. Only through your ability to CONFRONT others with effective COMMUNICATION while taking full ACCOUNTABILITY to achieve maximum UNDERSTANDING will you be able to gain their AGREEMENT. You will also learn that your company's culture must be established by you and I have provided you a three-step approach in order to achieve the company culture you desire.
In this podcast, you will hear how leadership starts with leading you. If you ever wanted to be a better leader and learn some tips on how to build a better team within your office thus creating the company culture you really want, we will be going over several tips that have already been proven successful. In today's business environment it’s also vitally important to step outside of our own profession and learn from others who have a proven track record of success.
In this episode, we will be focusing on the recent repeal of the Medicare Therapy Cap, as well as some workable solutions for how to succeed in the future of physical therapy private practice under the new payment model.