The Blogger Breakthrough Podcast: Recent Episodes
Double Jacks Media, LLC
If you're a blogger who is feeling overwhelmed and stressed trying to figure out how to get everything done and earn more money, this podcast is for you. Because I know you're already short on time, each episode is short, with the longest episodes being 15 minutes.
In this episode, Janet LeBlanc discusses the various types of taxes that online business owners need to be aware of. She explains that income tax is the main type of tax, which can be levied at both the federal and state levels. Additionally, she highlights the importance of tracking expenses and revenue for reporting purposes, and provides insights into sales tax for those selling physical or digital products.
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It seems like there's never enough time in the day so what if the secret to getting more done was to focus more on what you want to do and not what you should do. In today's episode, we are going to learn how to prioritize what's truly important to you, to help you get more done.
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So you've heard about the latest Google search update and are worried about how it's going to affect your SEO and traffic. Well, in today's episode we are going to let you in on the secret to the one thing you can focus on that will consistently bring you traffic no matter what updates Google has made.
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Pinterest may have started out as a search engine type platform but it has recently taken steps to morph itself into something resembling a social media platform. While not entirely bad news this does affect how you should use it. In today’s episode, we’re going to explore this change and learn what it means for bloggers like you.
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Alright, you are ready to start creating products to sell! But how do you make sure that your audience is going to find them, or even better, purchase them? In today’s episode, we’re going to learn three tips for building a product that will attract your audience and boost sales!
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You're ready to start diving into the world of creating digital products for your audience, but where do you start? It can be easy to get stuck trying to research and decide what to create when you are just getting started but we are here to help. In today’s episode, we're going to show you how to decide what products to make first!
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Handling social media for your blog can be overwhelming and with so much conflicting information out there, it can seem almost impossible to do it "Right". In this episode, we dig into some of the biggest social media myths and tell you what you should do instead.
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Isn't it any blogger's dream to make money while you sleep? Wouldn't it be nice to be able to make passive sales without having to do a launch every 3-6 months? In today's episode, we are going to explain why having an effective sales funnel is key to making that happen!
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The goal of email marketing is to nurture and connect with your audience so why not personalize their experience? In today's episode, we are going to explore how to use tags to target your readers based on their needs and wants to create an amazing reader experience!
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Blog posts, social media, digital products...all of these things have something in common. They have to be created first and there are some mistakes that all content creators seem to be guilty of. In today’s episode, we are going to break down the biggest myths of content creation that hold back bloggers like you every day.
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Unless you are an accountant, most people don't like looking at their finances, but as an entrepreneur, it's super important to know how your business is fairing financially. In today's episode, we are going to share which of your business numbers are the most important to know why.
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Hard truth, you can't do everything in your business and do it all well, but it's really easy to get bogged down in things that aren't going to move the needle for you. So what should you be focusing on? In today’s episode, listen in to find out how to decide which tasks you should be focusing on to make the most difference and keep your sanity intact.
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How would you like to boost your product sales on autopilot with just a few easy adjustments? Sound great, right! In today's episode, we are learning how Monica Froese's Triple Dip sales funnel is here to help you find the boost you are looking for.
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As you started to build your business, maybe you dreamed of hiring a team of people to help make your business a success, but how do you find and keep the right people? In this episode, we take a look at what it takes to create a company right from the beginning that people will want to work for!
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You dream of your community being that place that people go to to find answers, ask questions, and connect with others just like them. Sadly, most communities don’t start out that way, you have to build them from the ground up. In this episode, learn how some simple actions can help you build an engaged community online!
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You’ve been told you need a nurture sequence and a sales funnel but what does that mean? And once you set them up are they just set and done forever? In today’s episode, listen in to find out the difference between a nurture sequence and a sales funnel and why it is important to always go back to review and update your funnels.
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If you’ve been blogging for a while chances are you have some affiliate marketing income coming in, but you know it could always be better. In today’s episode, we’re going to learn how to build out the content on your site to boost your affiliate sales.
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Instagram is an amazing tool to connect with your audience but are you using it in the right way? With so many ways to engage with your people - your feed, Reels, IGTV, Lives - which one is right? In this episode, we break each of these tools down so that you can boost engagement and begin converting like crazy!
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Make sure you're you arent' making any of these email marketing mistakes!
bloggerbreakthrough.com/bbp079
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How to brainstorm better blog post ideas. First of all, it's important to brainstorm on a consistent basis because you don't ever want to run out of ideas.
bloggerbreakthrough.com/bbp078
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In this episode, you'll learn a handful of strategies to help you save time so that you can blog consistently.
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Today I'm going to share a couple of tips to make it easier for you to find more time to learn. Because if you're anything like me, you have probably purchased a course or a bundle or something since the year started because there's been so many deals and available offerings, but finding the time to dig into all of them is harder.
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today I'm going to share a couple, three! Not a couple... Three books that I think every business owner should read. They have given me so many AHA moments and I refer back to them over and over again.
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When you think about building a content calendar, it likely seems overwhelming and scary, but it doesn’t have to be. In today’s episode, we are going to help you answer the essential questions so you can start building a great foundation for your blog.
bloggerbreakthrough.com/bbp074
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Knowing what is going on in the big picture for you and your audience is a necessary part of any business. In today’s episode, you are going to hear why it’s so important to build an editorial calendar for your business and get that big picture point of view.
bloggerbreakthrough.com/bbp073
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Do you ever feel like you are spinning the wheels on your blog? You get tasks done and you mark things off your to-do list but you just don’t see the results you expect. The answer may not be to work harder but to work smarter. In today’s episode, find out why aligning your to-do’s with your ultimate goals is essential to growing and getting ahead.
bloggerbreakthrough.com/bbp072
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Yay! You are ready to hire your first Virtual Assistant. Or are you? Listen in to today’s episode as we learn the three things you should do before onboarding a VA to make your outsourcing journey a success.
bloggerbreakthrough.com/bbp071
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Do you ever feel like you are spinning the wheels on your blog? You get tasks done and you mark things off your to-do list but you just don’t see the results you expect. The answer may not be to work harder but to work smarter. In today’s episode, find out why aligning your to-do’s with your ultimate goals is essential to growing and getting ahead.
bloggerbreakthrough.com/bbp070
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Find out the details for the 2022 Blogger Breakthrough Summit and how you can get your free ticket.
Register at bloggerbreakthrough.com
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If someone told you the secrets to improve your affiliate marketing strategy, you would make those changes today, right? Well, that’s where Google Analytics comes in! In today’s episode, we are going to learn how to use data from Google Analytics to improve your affiliate marketing conversion and revenue.
bloggerbreakthrough.co/bbp068
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Ranking on the first page of a Google search is like the holy grail for bloggers and the key to doing that is knowing your audience and the searcher’s intent. In today’s episode, you’ll learn why these two things not only help you rank better and attract the right audience for your content, but will also help you create more content, more quickly.
Bloggerbreakthrough.com/bbp067
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Treating your blog like a business right from the start can save you hours of work and many headaches later. Listen in to today’s episode to find out the basic things you need to set up to get your business off on the right foot.
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SEO is important for gaining organic traffic. Listen in to today’s episode to learn how using long-tail keywords and delivering a great User Experience help improve your SEO and drive traffic to your blog.
bloggerbreakthrough.com/bbp065
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Reach your blogging goals can be made exponentially easier with an effective homepage design. Listen in to today’s episode, as we cover the basics of what makes it takes to create an effective homepage to reach your goals.
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Do you know who your community is? Defining your mission and who you want to help with your blog will both help grow your community and save you energy. Listen to today’s episode to find out how!
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Your marketing strategy should be more than just a checklist you take care of each week. If you don’t know why you are doing something, it’s meaningless. Listen in to this week’s episode, to find out the basic things you need to build a true marketing strategy.
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Spending time creating a lead magnet won’t do you a lot of good if it’s not related to what you’re offering your customer. Listen in to today’s episode, to learn about the Buyer’s journey and how your lead magnet is the foundation of the process.
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Video has become the thing to do in the last few years, YouTube, Facebook Live, Instagram Stories. It’s everywhere! But where do you start? In today’s episode, we are talking about how to get started sharing your story on video and why YouTube is a great option to pair with your blog.
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Your email list is one of the best ways for you to connect with your readers but how do you build that relationship in the first place? In this episode, find out how a great nurture sequence will keep your readers coming back for more.
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If you’re new to blogging, or even if you’ve been doing this a while, SEO is the magic sauce that everyone talks about but can be overwhelming to learn. In today’s episode, get ready to demystify some SEO basics and learn how to improve your internet presence.
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It’s super easy to get caught up in the weeds of SEO but the truth is having high quality content on your blog is a key ingredient. In today’s episode, hear how creating quality content can influence your SEO result and take you to the first page.
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Despite what we tell ourselves, no one can do it all! Delegation is the key to success, but are your systems ready? In this episode find out tips on what to delegate first and how to make the transition easy for everyone!
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Freebies can be a great way to build authority and connection with your audience and even better they can be a gateway to making your first sales. But deciding on the right offer can be tricky, if you need some ideas on what your impulse offer should be and how to connect it to your freebie - listen up!
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Your About Page is the 2nd most visited page on your site and should start building a relationship with your audience right from the start. Your About Page is where you start building trust and connection with your audience so you want to use it to your advantage. But are you making one of these 3 big mistakes that can turn your audience away instead?
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Swipe files are a copywriter’s secret weapon and now they can be yours too! In this episode, get insiders tips on how to quickly fill your next email or blank sales page with words you would actually use, and that’ll attract the right audience for you.
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Your About Page is the 2nd most visited page on your site and should start building a relationship with your audience right from the start. Your About Page is where you start building trust and connection with your audience so you want to use it to your advantage. But are you making one of these 3 big mistakes that can turn your audience away instead?
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Creating a bookkeeping system for your blogging business is super important, but it doesn’t have to be scary. Liten in to today’s episode to learn why having a formal bookkeeping system can help you grow your business and how it will help you at tax time!
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Becoming an affiliate marketer can be a great way to make passive income with your blog...but what does it take to actually make money with affiliate marketing? Find out in today’s episode, as we dive into affiliate marketing and break down the three things you need to do to succeed.
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We’ve all heard that if you have a blog you should have a lead magnet, right? Well, creating a freebie that speaks to your audience doesn’t have to be scary. It can be as simple as answering a simple question, “What else does my audience need?”
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When readers think about your brand, they think about more than your logo, and so should you. Your visual branding goes way beyond just picking a logo and having a consistent brand message across all of your materials is an important part of telling your readers they are in the right place. In this episode, get some tips to quickly take your brand from DIY to professional!
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Making money is the key to any business, but are you managing your blog’s business finances properly? Guess what...You may not be. In this episode, find out if you are making some of the biggest and most common business finance mistakes and how to fix them.
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Pinterest is a great tool for any blogger but many don’t know where to start. Nailing SEO and knowing your keywords is key to getting found, but how do you do that? In this episode you’re going to learn some awesome tips for finding more keywords for your Pinterest pins to grow your reach organically!
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Check out the Show Notes: bloggerbreakthrough.com/bbp046
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Selling digital products is a great way to grow your business and your income but do you have your legal bases covered? If you don’t have a Terms of Use policy, you might not. In this episode, listen in as we explain the simple solution that will protect your business and save you stress.
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Check out the Shownotes: bloggerbreakthrough.com/bbp045
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Affiliate marketing is more than just putting affiliate links on your site, there is a whole “marketing” side to it. In this episode, get some tips on how to step up your affiliate marketing strategy so you can start earning more, even while you sleep!
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Check out the shownotes: bloggerbreakthrough.com/bbp044
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Are you afraid of losing readers if you say the wrong thing? Well, that might just be the key to finding and attracting your perfect reader. In this episode learn how to define your voice and take a stand so that you attract YOUR perfect audience!
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Check out the shownotes: bloggerbreakthrough.com/bbp043
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Getting the sale is a non-stop hustle, right? But what if you could make a sale once and get paid over and over again. Developing recurring revenue in your online business is key to growing your business with less hustle. In this episode get some for building recurring revenue for your business!
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Check out the Shownotes: bloggerbreakthrough.com/bbp042
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Affiliate marketing sometimes gets a bad wrap but if done right (aka - not sleazy or spammy), you can make money and feel good about the product you are recommending. In just 7 minutest find out how to monetize your email list with affiliate marketing without feeling like a used car salesman.
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Not all Pins are created equal! How you design your Pin can affect who sees it and how they use it! In this episode learn about using clickable vs. saveable pins and how they impact your Pinterest results!
Related episodes:
- BBP 025: How to Use Keywords in Pinterest (with Lena Gott)
- BBP 023: How to Use Pinterest marketing to Sell Your Products with Hannah Johnson
- BBP 015: What makes a good pin? With Carly Campbell
Related blog posts:
- 11 Ways to Increase Your Pinterest Click Through Rates
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What if the course you want to launch could make you money before you even built it? It can, and it should! In this episode, find out why pre-launching your next course is the surefire way to get testimonials, test your market, and make money all before you launch!
Related:
- BBP 036 How to Get Your Audience to Take Action with Allea Grummert
- 7 Best Business Books to Boost Your Online Business
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Canva is a fabulous everyday design tool for bloggers but it is easy to get caught in the weeds and go from productive to just busy. In this episode get some quick tips to speed up your design process and up your game in Canva!
Related episodes:
BBP 034 The Graphics You Need to Promote You Products with Kara Fidd
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The common misconception that too many plug-ins slow down WordPress sites causes confusion for many users in the online world. In this episode get some tips on optimizing your plug-ins and still getting the site features that you want.
Guest Info:
Grayson is the founder and CEO of iMark Interactive, a full-service WordPress support and development agency. After learning WordPress since 2003, he started providing other bloggers and business owners with support to help them with technical challenges. When not working in WordPress, he enjoys traveling with his family.
Url: https://www.imarkinteractive.com
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Knowing what to write to make your readers take action is the secret sauce of the online world. In this episode we are sharing all of the content copywriting secrets so you can move your passive readers to action takers!
Guest Info:
Allea Grummert is an email marketing strategist & conversion copywriter who helps bloggers make a killer first impression through automated welcome & nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic.
Url: https://www.duett.co/
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We can all agree life gets busy...even for bloggers! In this episode hear why you should start using video to save time, connect with your audience, and repurpose your content!
Guest Info:
Elna is a blogger and writer who helps mom bloggers make money blogging. She has been featured on Tailwind, Leadpages, Entrepreneur, and is a writer for Walmart, Smart Blogger, and Blogging Wizard. Elna is also a mom to some fabulous twins and when she isn't blogging, she's enjoying her time with her crazy and loud family.
Url: https://twinsmommy.com
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Getting the word out about your latest product or sale is essential in the online marketplace and using promotional graphics is how you do it. In this episode, Kara Fidd, shares her knowledge of creating and sharing promotional graphics to make your next sale a success!
Guest Info:
Kara is the owner of Simplifying DIY Design and has been certifie d in graphic design for over 10 years. She is a full time blogger that specializes in combining her knowledge of graphic design with online marketing to create better social media graphics, lead magnets, and digital products that are currently helping over 15k bloggers grow their online businesses. Templates are her JAM and her passion is to create design tools and systems that can be used to implement your way to success in your digital business!
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Spending a ton of time creating what you believe to be amazing social media content, only to have it linger in the ether without any engagement is no fun. In this episode Jerry Potter walks you through some quick to implement tips to start getting engagement on your social media posts.
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Tripped up on tripwires? A common problem entrepreneurs face when it comes to tripwires is not seeing that their value lies in the customer they create, not the quick sale they generate. Learn why in this episode with Eden Fried.
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Your homepage and what is on it, can keep people on your site and start them towards becoming raving fans OR it can cause them to leave. In this episode get some tips to take your homepage from snoozeville to converting like crazy!
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If you struggle with shiny object syndrome - you know jumping to the next big thing leaving you with a mountainous to-do list and little progress to show for it - then this episode is a must listen! Find out what you need to do, so that you quit falling into the trap of Shiny Object Syndrome.
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Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.
Today I’m sharing with you a snippet from the 2020 Blogger Breakthrough Summit. It’s from Serena Appiah’s session on Youtube.
Registration for the 2021 Blogger Breakthrough Summit is opening up in just a couple of days, so if you want to make sure you get notified when registration opens, be sure to join the Blogger Breakthrough Newsletter, the link for that is in the shownotes or you can just go to bloggerbreakthrough.com/newsletter.
Now let’s take a listen to part of her summit session to learn more about how to save time and make the most out of Youtube….
Tools and Resources Mentioned:
-SEMrush: https://www.semrush.com/lp/competitive-research-2/en/?ref=9526748039&utm_campaign=ci_campaign&utm_source=berush&utm_medium=promo&utm_term=86
-TubeBuddy: https://www.tubebuddy.com/
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Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.
Today we’re talking with Tracie Fobes about earning money with sponsored content. What you’re about to hear is from her session at the 2020 Blogger Breakthrough Summit and I’m happy to say she’ll be speaking again at the 2021 Summit (on a slightly different topic).
Registration for the 2021 Blogger Breakthrough Summit is opening up really soon, so if you want to make sure you get notified when registration opens, be sure to join the Blogger Breakthrough Newsletter, the link for that is in the shownotes or you can just go to bloggerbreakthrough.com/newsletter.
Now let’s take a listen to part of her summit session to learn more about how to make money with sponsored posts.
Tools and Resources Mentioned:
-IZEA: https://izea.com/
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Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.
Today we’re talking page builders which Pete McPherson from Do You Even Blog covered during our 2020 Summit.
Remember, if you want to make sure you get notified when registration opens for the 2021 Summit, be sure to join the Blogger Breakthrough Summit newsletter and the link to that is included in the show notes.
Now let’s take a listen to part of his summit session to learn what page builders are awesome and which you should be avoiding.
Tools and Resources Mentioned (some are affiliate links):
-Elementor: https://elementor.com/?ref=9109
-Beaver Builder: https://www.wpbeaverbuilder.com/
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Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.
Today we’re talking about the power of a free tool, Google Analytics. Matt Giavonisci of Money Lab is who I learned from when it came time to super cool stuff you can do with Google Analytics and was awesome enough to speak about it at the 2020 Summit.
Remember, if you want to make sure you get notified when registration opens for the 2021 Summit, be sure to join the Blogger Breakthrough Summit newsletter and the link to that is included in the show notes.
Now let’s take a listen to part of his summit session to learn just how much you can accomplish with Google Analytics.
Tools and Resources Mentioned:
- Google Analytics: https://analytics.google.com/analytics/web/provision/#/provision
-Google Tag Manager: https://tagmanager.google.com/#/home
-Google Data Studio: https://datastudio.google.com/u/0/navigation/reporting
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Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.
Today we’re talking Pinterest SEO with my friend Lena Gott who was kind enough to speak at the 2020 Blogger Breakthrough Summit.
As I’m sure you’ll find from listening to this episode, sessions at the summit are all action packed, not fluff or long winded sales pitches. So if you want to make sure you get notified when registration opens for the 2021 Summit, by the way it’s going to be opening really really soon, be sure to join the Blogger Breakthrough Summit newsletter and the link to that is included in the show notes.
Now let’s take a listen to part of her summit session to learn more about how to best use keywords in Pinterest….
Tools and Resources Mentioned:
-Pinterest Trends: https://trends.pinterest.com/
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Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.
Today we’re talking about email marketing, which I know can be challenging for some people, I was certainly one of them. Bu then I found Kate Doster and she just redefined email marketing for me, which is why I was so excited that she agreed to be part of the 2020 Summit. The snippet you’re going to hear today has us diving into here Sir-Mix-Alot principle….
Remember, if you want to make sure you get notified when registration opens for the 2021 Summit, be sure to join the Blogger Breakthrough Summit newsletter and the link to that is included in the show notes.
Now, let’s dive in…..
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Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.
Today we’re talking about some key elements to making sure your pins on Pinterest are actually doing some heavy lifting to help you get more sales of your digital products. Today, you’re going to be listening to a snippet of Hannah Johnson’s session from the 2020 Blogger Breakthrough Summit.
As I’m sure you’ll hear, sessions at the summit are all action packed, not fluff or long winded sales pitches. If you want to make sure you get notified when registration opens for the 2021 Summit, be sure to join the Blogger Breakthrough Summit newsletter and the link to that is included in the show notes.
Now, let’s dig in…..
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Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.
Today we’re talking about batching Instagram content, and in particular how to batch Instagram Stories, this Instagram knowledge is coming from Allison Baggerly who was one of our fantastic 2020 Summit speakers.
Remember if you want to make sure you get notified when registration opens for the 2021 Summit, be sure to joining the Blogger Breakthrough Summit newsletter and the link to that is included in the show notes.
Now, let’s dive in…..
Tools and Resources Mentioned:
-Later: https://later.com/
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Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.
Today we’re talking about onsite SEO with Mariah Magazine, who was one of our fantastic 2020 Summit speakers.
Remember if you want to make sure you get notified when registration opens for the 2021 Summit, be sure to joining the Blogger Breakthrough Summit newsletter and the link to that is included in the show notes.
Now, let’s dive in…..
Tools and Resources Mentioned:
-Wordpress plugin: Yoast SEO
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Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.
And today I’m actually going to take a break from the blogging advice, because today is November 3rd and in the US there is an election.
So I wanted to take today’s episode as an opportunity to encourage you to go vote if you haven’t already.
While I’m not going to tell you who I think you should vote for, I am going to say that local elections are just as important as the national ones.
The things being protested against will typically change at a local level before there are changes at a national level.
So I encourage you to educate yourself on the candidates and issues, typically a quick google search can provide you with the information you need. Do not solely rely on the information provided on the ballets, I’ve found descriptions to be written in extremely bias ways in the past.
I also want to note, that many people have voted early or by mail, so don’t let whatever the polls are saying at whatever time you’re listening to this episode sway you from going to vote and making your voice heard. The election won’t really be over until all the votes are counted which given that there is a pandemic may be days or weeks after today.
Just please, go vote!
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Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.
Today we’re talking about bullet points with Emma Lee Bates, who was one of our fantastic 2020 Summit speakers.
Remember if you want to make sure you get notified when registration opens for the 2021 Summit, be sure to joining the Blogger Breakthrough Summit newsletter and the link to that is included in the show notes.
Now, before we dive in, I did just want to take a second to point out that while this session was focused on writing for sales pages, it can easily be applied to any place that you want people to take action. So that could be an opt-in box, an email, or even social media copy, so with that I’ll let this snippet from Emma’s session take over…
Tools and Resources Mentioned (some are affiliate links):
-How to Write Copy that Sells by Ray Edwards
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Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.
Today we’re talking about content creation with Jeff Goins, he was one of our fantastic 2020 Summit speakers. And this one tid bit has stuck with me ever since...
Remember if you want to make sure you get notified when registration opens for the 2021 Summit, be sure to joining the Blogger Breakthrough Summit newsletter and the link to that is included in the show notes.
Now, let’s hear what Jeff has to say…..
Tools & Resources Mentioned:
-Evernote: https://evernote.com/
-Bear: https://bear.app/
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Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.
Today we’re talking about mindset with Jennifer Dawn, she was one of our fantastic 2020 Summit speakers. Mindset can make a huge difference when it comes to getting things done and reaching your goals.
Remember if you want to make sure you get notified when registration opens for the 2021 Summit, be sure to joining the Blogger Breakthrough Summit newsletter and the link to that is included in the show notes.
Now, let’s hear what Jennifer has to say…..
Tools and Resources Mentioned:
-Best Planner Ever: https://bestplannerever.com/
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Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.
Remember if you want to make sure you’re the first to hear about registration opening for the 2021 summit - be sure to join the Summit’s newsletter, bloggerbreakthrough.com/newsletter
Today, I’m sharing another snippet from one of our 2020 summit sessions. It was one of the most popular sessions of the entire summit.
Today I’m sharing a bit of wordpress knowledge from Wordpress guru Grayson Bell, let’s dive in…
Tools and Resources mentioned (some are affiliate links):
-Gimp: https://www.gimp.org/
-Canva: https://www.canva.com/join/dart-rocking-aloha
-PicMonkey: https://www.picmonkey.com/
-Shortpixel: https://shortpixel.com/free-sign-up-r...
-tools.pingdom.com
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Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.
I’m currently hard at work putting together for the 2021 Summit, so I thought it would be fun to share some of the amazing information that was shared by the 2020 speakers.
Remember if you want to make sure you’re the first to hear about registration opening for the 2021 summit - be sure to join the Summit’s newsletter, bloggerbreakthrough.com/newsletter
Now sessions were 30-45 minutes long and since I promised to never have an episode be more than 15 minutes. So I’ve pulled out snippets to make sure these podcast episodes stay short and sweet.
Today I’m sharing a bit of Pinterest knowledge from Carly Campbell, let’s dive in…
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Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit. In today’s episode we’re going to talk about how you can access the 2020 Blogger Breakthrough Summit sessions, in case you missed your chance earlier this year.
I’m excited to announce that access to the 2020 Blogger Breakthrough Summit sessions for 3 months is included as a bonus to the Genius Blogger’s Toolkit.
The Genius Blogger's Toolkit (GBTK) is a collection of courses, ebooks, templates, and other resources grouped together in one large product bundle and sold at a steep discount.
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Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit. In today’s episode we’re going to talk about why you should invest time and sometimes money into blogging courses.
This episode is brought to you by Pin Generator in a Box, a course designed to give you all the tools and resources you need to create your own personal Pin generator so you can keep feeding the Fresh Pin monster quickly and easily. Learn more about elizabethstapleton.com/PGIB
View the full shownotes here: elizabethstapleton.com/bbp013
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Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit. In today’s episode we’re going to do a quick check to make sure you’re blogging legally and protecting your blog.
This episode is brought to you by the Website Legal Templates Bundle, which includes all the essential templates you need to make sure your protecting your blog and complying with the law. Learn more about elizabethstapleton.com/WLTB
Okay, so in case you didn’t know, before I became a blogger, I was a lawyer, long story short my passions collided and I’ve since helped hundreds of bloggers figure out the legal stuff. Because while the legal stuff is super important it doesn’t have to be scary or hard.
But before we dive in, I do need to say that while I am an attorney, I’m not your attorney, this information is for informational and education purposes only, I don’t know the specifics of your situation so this is not legal advice. Now let’s dive in…..
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Welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit. In today’s episode, I’m super excited to be announcing Birthday Month Bonuses.
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Welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit. In today’s episode, we’re going to be talking about when it’s okay to skip a blog post
This episode is brought to you by Pin Generator in a Box, a course designed to give you all the tools and resources you need to create your own personal Pin generator so you can keep feeding the Fresh Pin monster quickly and easily. Learn more about elizabethstapleton.com/PGIB
Okay, so talk about blogging schedules. Because you likely know that staying consistent with your blog is a major key to blogging success.
But life happens, so when is it okay to skip a blog post and how do you keep it from becoming a bad habit?
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Resources Mentioned: * Pin Generator in a Box * Yoast SEO * iMark Interactive
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Welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit. In today’s episode we’re going to be talking about some things you should stop doing. So I’m going to talk about taking some things off your plate.
Stop wasting time on social media There is a time and place for social media, but you need to not get sucked into it and spend a ton of time on it. Only spend as much time on it as necessary.
Personally, I’ve found taking the apps off of my phone and logging out on the internet browsers, to keep the temptation of checking them at bay.
Stop trying to do everything and be everywhere That means not only cutting back on one promotion method, it’s better to go deep on 2-3 promotion channels, than spread yourself thin and not get anywhere on 4-6 channels. It also means not trying to cover all the topics on your site.
Stick to one thing and do it really really well before branching out to other topics.
Stop Wasting Time on Small Returns This goes along with my first point because chances are social media is a task or action with a small return on the time invested.
So what else do you spend a lot of time on that doesn’t really produce a result that was worth the time you put in? That is something you should be asking yourself about everything you do.
For me, one thing I do that doesn’t really move the needle, is constantly tweaking my site.
Sure there is a time and place for tweaking a website, but there also comes a point where it just becomes a procrastination method…
“I can’t send out publish more posts until I get this one thing on my website fixed”
Ever heard of the 80/20 rule? It says that 80 percent of your results come from just 20 percent of your work.
Well, what if you really focused on the type of work that made up the 20%? Could you work less and earn more? Yes, yes, you could.
Bonus Tip: Stop working all the time I have on more than one occasion worked 70 hours a week, when I was a full-time entrepreneur, living alone, it became particularly more common for me to do so.
It was awful.
Part of why it would happen was because there is always more work I can be doing, I’m never really “done”.
The other reason I was working so much? Parkinson’s law.
Parkinson’s law states that work will expand to fill the time you give it, meaning if you give yourself four hours to write an article it will take at least four hours.
If on the other hand, you set a limit of one hour, it will take about an hour.
Setting boundaries not only helps in making you focus to do your work meaning you get more done in less time but also helps you to find work-life balance.
I also found that once I was tired it took me way longer to get things done, than if I were to just stop take a break, recharge and start again later.
Wrap Up So those are my suggestions of things you should stop doing:
- Stop wasting time on social media
- Stop trying to do everything and be everywhere
- Stop doing things that produce small returns, and
- Finally, stop working all the time
I hope these tips help you feel better about pushing things off your to -do list and giving yourself a break. Join me next week for when I share some simple SEO tweaks you can do to help you your site, I’ll talk to you then.
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Welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit. In today’s episode I’m answering a question a few of my readers sent in before the podcast was launched. The question is What is the fastest way to make money from my blog?
Let’s dig into the answer...
How Blogs Make Money First, let’s touch on the different ways blogs make money. Typically there are 4 different ways to make money on your blog:
- Display Ads (ad network or private advertisers)
- Affiliate Marketing
- Sponsored Content
- Creating and Selling Your Own Products
Part of the answer to the question of “what is the fastest way to make money blogging”, depends on how much you want to earn and if you want it as a one off or consistently. I’m going to assume you want to earn money consistently from your blog and ideally as much as possible.
Display ads are certainly the easiest way to to make money blogging You can do display ads, nearly from day 1 with Adsense, also media.net, but based on my own experience I would do adsense over media.net. The thing is you won’t actually earn a decent amount until you have a ton of pageviews.
Even then you will likely move ad providers. You likely hear a lot about MediaVine and with their 50,000 sessions requirement, it may take a while to get there. But I don’t think qualifying for MediaVine should be your goal, for one there are lots of other ad providers in the game. And by the time you qualify for them you should be earning a lot more from other revenue streams.
Affiliate marketing is one of the most passive ways to earn money blogging Affiliate marketing you can also start doing from day 1, or close to it. The thing with affiliate marketing is that you’re really planting seeds to earn money down the road. You might not earn a lot to start, and it will likely take some time for it to become consistent, but is something that is easy to start with and can grow with time.
Sponsored content is another way of trading time for money I personally am not a huge fan of doing sponsored content, because to me it feels like trading time for money and so it’s only scalable in terms of what you charge. The more you can charge the more you can earn. But it usually requires you to have some following first.
I know tons of people love monetizing with sponsored content and it can be pretty awesome, if it’s something you’d like to explore I’d recommend checking out Tracie Fobes, who spoke about this topic as part of the Blogger Breakthrough Summit in 2020.
Selling Products will likely earn you the most Selling products is something that won’t make you money right away, but you likely don’t need as big of an audience as you think to do well with product sales. When it comes to selling products, it matters more how engaged your audience is rather than how big your audience is.
Which is not to say you won’t have a product flop. I definitely have, but it’s always a learning experience, and you never know those products make work for some other time down the road in some other way.
Wrap up Okay, so what is the fastest way to make money blogging, probably display ads, but long term with the potential to grow more and more, you’re looking at affiliate marketing and digital product sales.
I hope that helps give you a bit of clarity, and with that I invite you to join me next week when I’ll share 3 things you should stop doing to start earning more, I’ll catch ya next time.
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Welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit. In today’s episode we’re going to be talking templates and systems.
Remember if you want to make sure you never miss an episode, be sure to hit that subscribe button.
Systems help keep you consistent Okay, let’s start with systems.
First of all, systems do not need to be complicated. Simple usually works best.
Systems are important to make sure you don’t miss things, a system could be as simple as a checklist.
If you want to get a little more sophisticated you can build in some automation with various tools. Zapier can be great to connect and trigger automations with various tools.
I’m sure you know that consistency is key to blogging, but it’s not just being consistent in publishing blog posts, it’s being consistent with your promotion too. So making sure you’ve got the elements you need to promote, through the various channels you choose to promote. But at the very least you should be letting your email list know about your content.
Which is why you don’t want to miss a step and why you need to make sure you’re using systems in the management of your blog.
Next up Templates.
Templates takes out some of the hard work Are you hard coding everything on your website? No. Why? Because you don’t have to, there are tools available that make running a website available to everyone, even people like me who have no idea how to code.
So I want to ask, why don’t you take the same shortcut when it comes to other parts of blogging? Social media templates, templates to help you create products faster (slides, promo images ect)?
I mean it’s fine to want to make things harder on yourself, but the reality is that starting with a template and then customizing it to make it yours is not only easier than starting from scratch but it usually takes less time too.
The next problem when it comes to templates is spending forever finding and or deciding on which templates to use. I’ll say that I find templates by Kara Fidd at Simplifying DIY Design to be pretty awesome, my only qualm about them is they are in Canva, so I have to break them down to rebuild them in Google Slides, but it works for me and saves me time in the long run.
There are tons of other great templates out there, but once you find ones you like, stop and start using them, don’t debate, don’t keep looking for better, just start using them to create.
Wrap Up I hope that helps you better understand why you need both systems and templates as a blogger, if you have any questions be sure to hit me up on instagram and let me know. And be sure to join me next week when I’ll be talking about the fastest way to make money blogging. Until next time, have a great day.
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Welcome back to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit. In today’s episode, we’re going to dig into 5 FREE tools that can help you save time.
- Google Slides
- CopyClip
- LunaPic
- Attract.io
- RescueTime
And that’s it, those are 5 free tools that will help you save time. I hope you find them helpful, be sure to tune in next week where I’ll be sharing with you why you absolutely need to be using templates and systems.
And remember, if you want to make sure you never miss an episode, make sure you hit that subscribe button to be notified when new episodes go live, I’ll catch ya next time.
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Hey boss, I’m really excited for today’s episode. It was actually recorded before I decided to start a podcast towards the end of 2019. It was meant to be part of a series on my blog, but uh, 2020 didn’t go exactly to plan. I’m sure you can relate. Anyway in it I’m talking to Katrina from Frugal Fun Mom about 3 thing s she did to get her to 100 email subscribers. And more importantly celebrating that milestone.
For the full show notes, visit elizabethstapleton.com/episode4
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Welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit. In today’s episode we’re going to dig into how to prioritize all the blogging things.
Okay, so I think for most of us, when we started a blog, we thought it was just writing blog posts, and then we find it it is actually a whole lot more than just writing a post.
The more courses you take the more things get added to your to-do list. And I’m not saying courses are bad, they can be fantastic to help shorten a learning curve, but many courses don’t actually show you systems so you can keep up with all the new things you now think you are supposed to do.
So when staring down your massive to-do list, what should you prioritize?
I think the answer partly depends on where you’re at as a blogger.
If you don’t have a lot of content yet, and by a lot I mean at least 100 posts. Then I think you should prioritize content creation, and do what you need to to get it out there, don’t put pressure on yourself to create graphics for every social media channel to promote it, create the post, create the featured image, hit publish.
Once you’ve got a good amount of content, I think you can slow down how often you post and in turn get ahead on your editorial calendar. Which will then free up some time to prioritize other things.
Like figuring out an email marketing strategy that extends beyond just telling them about your latest post or a fly by the seat of your pants affiliate promotion.
You don’t have to email your list every day, while some weeks you may email them more, I tend to stick to at least once a week.
Now your email list, is the most valuable of the various marketing channels you’ll have, but if up until this point you’ve prioritized posting content, you might not have a very big list, so in addition to getting in the groove of what to send your list, you’ll want to work on setting up your site for success when it comes to getting people to opt-in.
Now, the good thing about having 100 posts is you can dig into your Google Analytics and see what is most popular and resonating the most, and create an offer around that which will incentivize people to join your list.
Once you have good content and a good email strategy, then I think you should focus on A social media channel. And notice I said A as in one. Do not try to do all the social media channels at once. Pick one that you like and know your audience is present on and rock it hard before moving on to another one.
And really that is the basics, I think, when it comes to prioritizing all the blogging things. Though you should realize, that once you go through that prioritization once, you’ll likely go through it again and things might move around in order, depending on your goal. For example, if you’re working to launch something, you’ll likely work backward from the launch date to determine your email marketing strategy and your content strategy and create the content for both, starting with email first.
I think where most people struggle when it comes to figuring out a priority is that they try to prioritize everything. Take a step back from your blog and decide where you want to go and then prioritize one thing to start and don’t move on until you get it right or have a system for it that helps you keep up with it, or both.
Anyway, because I promised to keep these episodes short and sweet, I’m going to stop right there, but hopefully this has helped you in figuring out what to prioritize and work on. Let me know what you think over on Instagram @lizstapletonesq and with that I hope you have a great day. Be sure to tune in next week when I talk with Katrina from Frugal Fun Mom about how she finally hit 100 email subscribers.
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Hey Everyone, Welcome to the Blogger Breakthrough Podcast, if you’re new here, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit. In today’s episode we’re going to talk about how to stay consistent with your blog. Let’s get to it…
The first thing you need to establish is your consistency schedule - don’t set yourself up for failure.
Don’t say you’re going to post three times a week if you can only manage 1 every other week. There is nothing wrong with posting only once every other week or once a month.
If you’re behind or constantly scrambling to finish a blog post to make sure it goes out. Do a hard stop. Give yourself a month or two (and email your list to let them know - keep emailing your list during this posting sabbatical)
Use the month or two to create and get ahead on your editorial calendar. That way you’re not constantly scrambling.
Resist the urge to post something as soon as it’s done (unless it is super timely).
It’s okay to take a break, it’s the constant starting and stopping that gets hard.
If you are struggling to keep up, just like you keep those meals in the freezer, I’ve got some quick on hand solutions for your posting schedule.
First, Update an old post, if you’ve been blogging a while chances are you’ve got some posts that could use to be updated. So update it, and give it a new featured image.
Now, the trick to this is, that you update it just like you would update anything, then the day you want it to go live, go in and change the date to today’s date at a time that has already happened. You do not want to schedule an updated post. You also need to make sure your URL isn’t going to be changed, if you have dates in your URL then you’ll want to skip this strategy.
The next, quick and easy post, is a round up of your own posts. For example, say you’re a food blogger, you could do your top 5 chicken recipes, or instant pot recipes, or vegetarian recipes.
The same thing works for other niches too, for my personal finance site I’ve done, top 5 posts to help you payoff debt, top 5 frugal living posts to save more money.
Take a category on your blog and figure out a way to do a round up, and it doesn’t need to be a huge number either, you don’t need the top 17 posts, just work with what you have.
The benefit is, it’s quick to write - just write and intro to each post and then link to it, and it helps to get more eyes on those posts.
The last tip I have to help you stay consistent is to batch like crazy, but do one thing at a time. Which I know sounds a bit contradictory.
What I mean is this, if you’re working to create the featured image for a post, do it for several posts at once. But just do the featured image, worry about the pinterest images later. When you’re writing, just write, don’t try to edit and proofread at the same time.
The more you batch like this the easier it will be to keep things moving.
Jeff Goins spoke at the 2020 Blogger Breakthrough Summit about having a 3 bucket system for content creation and as long as those buckets always have something in them, you’ll always have work to do and be able to put out posts. The buckets were, 1. ideas, 2. drafting into something readable, and 3. editing into something publishable.
Capture the ideas into a bucket
A bucket of drafts
A bucket of edits to do
Work on moving something from one bucket to the next.
One final tip, don’t get hung up on what tools you use for ideas or drafting or whatever, do what works for your brain, trying out a new tool just because someone mentioned something is a distraction, it’s a form of procrastination. If your current toolset isn’t working for you then, okay you have permission to go looking for other tools, but don’t waste a ton of time on it.
Okay, so hopefully these tips will help you to be more productive and consistent with your blog posting. Thanks for being here, I’m so glad you could join me for the second episode of the blogger breakthrough podcast, stick around for episode 3 where I’ll be sharing some tips on how to prioritize when it comes to blogging. Catch You then!
If you want to make sure you never miss an episode, make sure you hit that subscribe button to be notified when new episodes go live and if you want to take our relationship to the next level, go ahead and leave a review of the podcast too.
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Find out what the Blogger Breakthrough is all about and how it's here to help you. In this quick introductory episode you'll also get to know the host a bit:
Welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from Elizabethstapleton.com and the founder of the Blogger Breakthrough Summit.
I’m so excited to be here with you to talk about blogging, specifically, This podcast is for bloggers who are feeling overwhelmed and frustrated by a lack of progress.
It's going to be filled with quick tips and resources to help you get further in less time.
It's also going to include celebrations of bloggers hitting new milestones, because every milestone should be celebrated. And because I know you’re short on time, these episodes won’t be crazy long, typically 15 minutes at most.
So if that sounds like you, then make sure you hit that subscribe button so you make sure to never miss an episode.
Okay so now that you know a bit about what we’re going to cover with this podcast, I’d like to get to know you a bit better and help you get to know me.
I started blogging in 2014 with a personal finance site, called, and I kid you not - Friday Night Shenanigans. Talk about a terrible name for a personal finance site.
So I’ve been at this blogging thing for a long time with multiple sites, I also have a background as a lawyer and eventually my interests collided, so I started helping bloggers figure out the legal side of blogging, which I still do and will continue to do in this podcast.
However, my world was turned upside down when I moved cross country to not only be closer to family but to actually move in and help with my niece and nephew, so I went from living alone 100% my time being my own, to sort of being a stay at home “mom”/aunt, especially with the pandemic.
All of the sudden I had to figure out how to get all my work done in a fraction of the time. I’ll be sharing with you how I did that.
I’ll also be answering questions you have sent in - I’ve already gotten some great ones from you and I’m excited to dig into them.
One other thing you might hear about occasionally is my super high maintenance dog - especially if she chooses to bark in the background.
With that I’m going to sign off this first episode, and am excited to get started with the actual tips and tricks and all sorts of good stuff in episode 2, again, welcome, I hope you’ll stay a while.
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