Inside PR: Recent Episodes
Inside PR
Can you believe it’s mid-December and another year is almost done? That can only mean one thing … it’s time for our annual episode where we gaze into the proverbial communications crystal ball … OK, …
On this episode of Inside PR, Martin Waxman, Joe Thornley, and Gini Dietrich discuss the importance of protecting your intellectual property, even for new business decks and website verbiage.
On this episode of Inside PR, Martin Waxman, Joe Thornley, and Gini Dietrich discuss the importance of protecting your intellectual property, even for new business decks and website verbiage.
In the wake of Facebook’s bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased …
Have you noticed your brand is no longer getting the type of engagement on organic social media? How about ranking for search or interactions when you publish new content on your website or blog? Perhaps …
In this episode of Inside PR, we talk about the PR Writer’s Code of Conduct and ethical communications. An evergreen topic.
It’s fall—well, almost—and there’s a hint of excitement in the air. At least it feels like there should be! Kids are going back to school. College and universities are offering more in-person classes. And people …
On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. They discuss the future of the PR industry—exciting …
On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt.
OK. Before you get defensive, I want make something clear right from the start: We are NOT saying all PR people are evil. Far from it. In fact, most of us are simply trying to …
Once they’ve tasted freedom, it’s hard to take that away. It’s not what I want as an employer; it’s what you want as an employee. Has your boss told you that you have to return …
On this week’s episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit. Before you get into the tools, though, …
Hello … Helloooo … Check 1, 2 … Is this thing on? OK, cliches aside, I’m happy to report that after a hiatus of around 20 months and all the things that have happened between …
It's been a long time coming, a long time behind episodes. But we're back with Inside PR for another year. And we're getting back into the groove by discussing the things that we are looking at in the waning months of 2019.
Practical advice for PR practitioners about incorporating SEO in their earned media programs. The Open Government Partnership and the Grand Committee converged on Ottawa to discuss open engagement, privacy, responsibility. Mark Zuckerberg took a pass.
we consider the implications of an Algorithmic Accountability Act, rebalancing the freedom of companies to capture and use our data with our right to informed consent. Plus: Protect your privacy against hidden cameras during your next business trip.
Canada announces a Digital Charter. Our relationship with Google. And Dan York joins the Inside PR team.
FIR changes its pace. GarageBand turns 15. Elections outside the US can be messed with too. Facebook's local news deserts.
Is Mark Zuckerberg's concept of privacy your concept of privacy? Probably not. And this week we discuss Zuckerberg's ongoing repositioning of Facebook as "private."
Google takes a pass on carrying political advertising in Canada. And there are reports that Cision is up for sale. Linkworthy Report: Cision Explores Sale PR Newswire Owner Cision Explores Sale – Sources Google to …
This week, we take a deep dive into Roger McNamee's Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time.
Radio is fading as younger people move to streaming audio. And as this happens, advertisers look for opportunities on podcasting and podcasters look to monetize their productions. Is this the beginning of the end of podcasting as we know it?
There's no doubt that the journalism job losses this year have been massive. But even more remarkable is where most of those losses have been this year -- in digital media.
This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.
This week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms.
Joseph Thornley, Gini Dietrich and Martin Waxman talk about Gillette's The Best Men Can Be campaign, Facebook's support for local journalism, and Gini's advice for Alexa Flash Briefings.
It’s our first show of 2019 and we decided to make it a more personal show – by talking about the things that are important to us personally and professionally – and what we plan …
When business is changing under you, it's smart to diversify your revenue stream. You'll see the winners emerge and be able to exit the losers, coming out the other end stronger and richer.
Mobile apps share your location in ways you didn't expect. The FAANG members are getting bigger and more dominant. Maybe it's time for a break up.
This week, we cover a new Stories feature that LinkedIn is testing, the launch of another daily news podcast, this time from the Washington Post, and Facebook meets it match in the United Kingdom Parliament. …
The New York Times answered the question that Gini Dietrich has been asking since the whole Cambridge Analytica fiasco broke - where are Facebook's communications team and what are they advising. Well, as it turns out, the real question should have been, what communications playbook are they using?
Facebook fails on both transparency and action. Ev Williams reflects on how Twitter could have done it better. PR people ask for links. Cloudflare 1.1.1.1 protects our privacy. And are nanoinfluencers a thing?
Should we be uncomfortable with the source of much investment in the search and social media giants? Has news media's tilt to entertainment logic hobbled their ability to shed light on the underlying issues? Is Facebook too big for government oversight?
Inside PR listeners react to our discussion of a power company's social media communications during a crisis. And Twitter releases a trove of data that provides insight into the method of the Trolls
What do you do when a client stops returning your calls? This, and the end of Google+, you and algorithms, and a new podcast for PR leaders
The average company has only fair password security. PR is struggling to reinvent itself. And Pew research data suggests the era of massive growth in social media use has ended.
On this week’s podcast, Gini, Martin and Joe talk about privacy and the continuing interest of government legislators about what the social networks and search engines are doing – and not doing – to protect …
With Twitter, the old way is better Twitter users everywhere heaved a sigh of relief last week, as Twitter gave users the option to again view tweets displayed by recency. No more need to see …
This week on Inside PR, we discuss Nike’s recent endorsement of Colin Kaepernick as an example of corporate activism and corporate social responsibility. And we also share some things we’ve created elsewhere that we hope …
We’re back after a brief summer vacation. And we have lots to talk about. Snooze Keywords on Facebook Facebook is working to make it easier for you to avoid those annoying spoilers about the program …
Tweet Threads made easier This week on Inside PR 518, we talk about the upgrade to the Twitter app that makes creating Tweet Threads as easy as clicking on a plus sign at the bottom …
We have lots to talk about this week on Inside PR 517. First, a couple #IPRMustKnows, things worth noting and acting upon: WordPress is one more step closer to the full rollout of Project Gutenberg. …
Gini Dietrich is back with us this week. And that’s a good thing as we dig into the reactions to James Gunn’s firing and the allegations against Les Moonves. Do the responses of the Guardians …
Are some things just too sensitive to talk about? This week on Inside PR 515 we consider examples of tough issues and crisis points. Is it wise to keep your powder dry and hold off …
Online learning courses have become the main channel for many of us to pick up new skills and refresh our understanding of the latest developments and best practices in our current field of work. Have …
On this week’s episode of the Inside PR podcast: The biggest change to WordPress in ten years; the Guardian decides good enough video really is good enough; and a teachable moment in marketing ethics. It’s …
GDPR: Not yet in the rear view mirror It’s six weeks since the effective date of GDPR. And many people think that, now that the flood of emails telling us about GDPR has ended, they …
Apple News and Reddit’s new news tab both offer something useful to news consumers. And Instagram’s IGTV offers a fresh take on long form video. But Google’s Podcasts app doesn’t appear ready for prime time. …
Do you need another social network? Can an existing social network break out by jumping on the privacy bandwagon? Can it do it by advertising in the print version of the New York Times? We …
Instagram released some information about how its algorithm determines what we see. Every individual has a unique feed. But all of us gain some insight from Instagram’s disclosure. A praiseworthy step toward greater transparency is …
On this week, Gini Dietrich gives a textbook demonstration of how to start a podcast, we look at one important element of success in managing distributed workforces, and we look at the marketing and advertising hangover from the implementation of GDPR. All this, and news from the CPRS Annual Conference. Oh, and Martin Waxman and Joseph Thornley are here too.
We have lots to talk about on this week’s Inside PR podcast. PRSA Counselors Academy Martin returned from attending Counselors Academy last week in Toronto. And he tells us about some of the personal highlights. …
In the past two weeks, many people have jumped on the bandwagon launched by Will Oremus' article "Are You Really the Product? The history of a dangerous idea." In a nutshell, Oremus argues that the "If you're not paying for the product, you are the product," aphorism doesn't really apply in the case of Facebook. Gini and Joe have different perspectives on this. Gini sees a lot of value in Oremus' arguments. Joe thinks that his arguments bring us to the same conclusion: "If you aren't paying for it with money, you are paying for it in other ways." Ultimately, he who pays for something sets the terms. AND LinkedIn. Can it really be 15 years old? It seems like only yesterday we first met LinkedIn is not as big as Facebook. It doesn't sit at the middle of the news cycle like Twitter. And it doesn't have the love directed at Instagram. But it is older than all of these social networks - and it occupies a unique place for business. We talk about how it has changed over the years and our ongoing love/hate relationship with it.
We often think back to where we were when we first heard about a life altering or world changing event. And as we do, we think about the emotions and thoughts that those events triggered. A White House Press Corps that falls over themselves to distance themselves form a comic sho spoke truth to power. The remarkable performance of Rudolph Giuliani and the rapid shift in the President's tweets from "Rudi's got it right" to "he has to get his facts right." What is truth? Where is truth? And is the news media even less capable of providing us with the information we need as citizens. Or are they locked in a race to the bottom? In the wake of these events, Gini Dietrich, Martin Waxman and Joseph Thornley revisit how we felt in the days after President Trump was elected. We struggled then, as we do now, to understand the new President, the people around him, and the effectiveness of news media outlets weakened by a deterioration in their business and distribution models. So, after several weeks of reflecting on Facebook and social media, let's take a step back and replay our conversation from Inside PR 464 about the new Trump administration and whether the news media is too weakened to do its job. And as you listen to it, we think you'll find that the questions we asked in January 2017 are as apt today as they were then.
What's the matter with mat stories? Quite a bit, in the absence of full disclosure, it appears. We talk about the different approaches to mat stories in the two largest providers in North America, NAPS in the United States and News Canada north of the border. We talk about where the responsibility for disclosure resides and we see that there may be failings at all three points in the news chain, PR agencies, mat distributors and publishers.
We also look at Facebook's curious performance during and after its testimony before a Canadian Parliamentary Committee. Called to testify about its privacy policies, Facebook's spokesperson first told Parliamentarians that Facebook has its own interpretation of Canadian lobbying laws. An interpretation that resulted in Facebook having no lobbyist registration, despite the fact that Facebook was on record having meetings with several Cabinet Ministers. Curious, said the NDP's Charlie Angus. But, there's more. To top it off, Facebook, the distribution platform on which many Canadians receive their news, refused to take any questions from reporters. This, even thought the reporters accompanied Facebook's Canadian rep down three stories from the Committee hearings to the building exit where he could finally flee them. Hmmm. When you distribute the media, you're probably bigger than the media and don't need to answer questions?
Should you use Reddit for your business communications? Will the Reddit community welcome you or even accept you? Mike Connell's recent article on the Spin Sucks blog launched this week's discussion. And we didn't need much prompting to talk about Mark Zuckerberg's appearance before Congress. Not surprisingly, Gini, Martin and Joe have very different takes on Zuckerberg's performance and its impact and potential consequences.
We CAN change the balance of power between people and the social networks. But to do so, we need to be aware that it is our presence that makes social networks economically viable. And we need to look to government and public interest groups to champion and, if necessary, force the changes that will assert our rights and interests as a precondition to social networks being able to operate in our country.
It's episode 500 of Inside PR. Thank you for listening to the first 500. And now,we're starting the next 500. Episode 1,000, here we come! This week we talk about positive steps by Twitter, Facebook and Netflix to promote authoritative news sources and video news magazines. A new news ecosystem takes shape? The Web is almost 30 years old. And the Web's inventor, Sir Tim Berners-Lee, wrote a thought-provoking article about the threats to the Web. Well worth reading and considering. Something about which we all should be taking action.
Joseph Thornley, Gini Dietrich and Martin Waxman talk about the introduction of ethics into tech education, a move that's long overdue. Could ethics in Tech turn on the concept, Do no harm?
Also: Facebook users are skewing older as younger people move to other platforms. Can geritol ads be far behind? And Google AMP Stories shows another platform moving to take advantage of the trend to package and present content as stories.
We talk about news on Snapchat and Facebook's Hard Questions, a series of linkworthy posts on Facebook's blog. Nuff said.
This week, we keep the focus on Facebook and its algorithms. As long as two thirds of us are using the platform, it is important. We start our discussion with Matthew Ingram's recent Columbia Journalism Review article, Facebook's latest changes will probably make misinformation worse. Facebook is indisputably a media company. A change in its algorithm will not change that. And so measures like its two question news questionnaire are something we should examine closely, like every move Facebook is making in this area. But as we do, we must recognize that Facebook's algorithm is opaque to its users. There is no way we really can know what is going on under the hood. And that affects what we read. It's a question of having control.
And, if you think that we are just baying at the moon, another piece of news worth noting, this time out of Canada. Think about the Right to be Forgotten. Then think about the GDPR. Think about CASL, the Canadian Anti Spam Law. Now read a discussion paper from the Privacy Commissioner of Canada. The need to give individuals more control over their data leads to a focus on de-indexing and source takedown. The bottom line: We may have a global internet, but we have national sovereignty over privacy and personal rights. So, pay attention. You may not want government regulation, but that doesn't mean you won't get it.
Finally, we talk about Google Bulletin, It reminds us that, before Facebook pushed into and then fled news, there was Google. And when we talk about innovation, let's not count out Google.
We take a further look at Facebook's shifting treatment of news that appears in our newsfeeds. The problem: Facebook has become the dominant news distribution platform. However, the algorithms have had a nasty propensity to elevate what has been broadly labelled as fake news. So, in this new world, how are we to know what is real, what is reliable, what is trustworthy? In recent weeks, Facebook has announced measures to address this issue. Today, our conversation centers on the introduction of two survey questions to ask Facebook users about their awareness of and trust in news sources.
Also on this week's agenda, payola PR. Does it exist? What does it say about ethics in PR? What should we as an industry and as individual practitioners do to combat it?
Facebook head Mark Zuckerberg announced that Facebook's solution for fake news is to remove news from the newsfeed. We talk about the implications of this for news outlets, PR people and Facebook users themselves. While it will take some time for this to play out, it could lead to a period of innovation as publishers and communicators turn to other platforms and tools (check out Feedly). But, however this turns out, there is no doubt that Facebook always looks after its own business interests. And in the case, its interest simply wasn't in coming to grips with the problem it created in its relentless push to aggregate audiences and news outlets. Facebook made this mess. Now the rest of us are left to deal with it.
A recent post by Gini Dietrich on Digital Distraction and Creativity provides our jumping off point this week. We talk about he importance of times when our minds are "in neutral" for creative thinking and serendipitous inspiration. For Gini, it's long bike rides. For Martin, it's long walks. For Joe, it's shaving and the shower. It may be something totally different for you. But whatever it is, it's important that you make time to enable your mind to free associate and generate new ideas. Just a couple years ago, Canada's Antispam Law (CASL) forced marketers everywhere to revise their approach to building mailing lists, as marketers everywhere discovered that, if they captured any Canadians in their lists, they had to clearly indicate the intended use of the data and provide people with a clear opt-in for the list, not an opt-out. And failure to comply with these standards could lead to legal action and fines. Now publishers and marketers around the world are gearing up for Europe's General Data Protection Regulation (GDPR), which compels a similar rethink about the way that data about people is collected, including cookie data. And, similar to CASL, living outside of Europe is not a shield against the regulation. It's effect and the truly sizeable financial penalties that can be levied against those who violate the regulation can be applied to anyone anywhere if the capture data about Europeans. Finally, we discuss research from Pew that underlines the relentless erosion of television news consumption, that is leaving it as a medium consumed by older, less educated, less wealthy Americans. No wonder I see so many drug ads on CNN! And this trend leaves PR people scrambling to reach audiences in the new online places they habituate.
This week's conversation was sparked by a comment from Monica Miller, who wonders how the flow of sponsored content and content originated by companies and published by communicators affects media credibility. This leads us to a discussion of the limits to sponsored content, new models for journalism and the possibility that local journalism may be linked to a more traditional blue collar model than it is to the television-fueled celebrity salaries of recent years.
Artificial intelligence was a hot topic among communicators in 2017 and it's something to continue watching and exploring in 2018. Clearly, it will have an impact on the nature of the work we perform. It will destroy many existing jobs, especially those involving repetitive, data-based tasks. But, for those who are lucky and prepared to innovate, it also holds the promise to create new opportunities.
This week, Martin Waxman interviews Fatima Zaida about the chatbot a couple of Toronto-based firms created for TIFF, the Toronto International Film Festival. This led to a partnership with TIFF. Smart marketing for the firms involved. A good way to explore the leading edge of the communications practice. And something that more firms should try.
Gini Dietrich, Martin Waxman and Joseph Thornley kick around two topics on this week's Inside PR podcast. • Can Snapchat be fixed? It is a great service with the right set of users, but just a terrible user interface? Or do its problems runs deeper? • The outing of sexual predators gives us pause to examine how you can respond to the unconscionable. What do you want? An apology? Or a commitment to change? Are either sufficient alone or even in combination?
We talked to one another for 42 minutes to plan the podcast before we started to record. At the end, we've decided to take the pressure off by saying that this is a recording that is not remarkable. Just three friends, three communications professionals talking about issues of importance to us. The responsibility of the big platforms, Facebook and Google. Their begrudging appearance before Congress, an appearance that makes that case that government has levers that, just by their existence, keeps the big players in check. If Congress had not persisted, we never would have gotten the real picture about what was going on with Facebook, Google and Russian interference in the US election. Yep, Facebook and Google are media companies. Publishers that makes judgements through the algorithms they deploy just as surely as humans do. Have they become too dominant, too focused on their own commercial interest, to realize the original dream of people connecting with one another in a meaningful, positive way? And what's the impact of a few dominant players on innovation? When they buy new innovative companies when they haven't yet fully realized their potential. The may not be a remarkable discussion. But that doesn't make it unimportant.
Does Amazon have a problem with Bot reviews? Are your purchase decisions influenced by the reviews that you read on Amazon? Just like fake news and fake people on Twitter and other social media platforms, we need to be constantly skeptical about what we read and see. The number one rule of online reviews? Do your research before you click. Consumer beware. And when it comes to endorsements, the FTC makes it clear that influencers really must disclose any paid sponsorships or promotions connected to any of their social media posts. This is something about which PR professionals should be constantly mindful. However, we all can point to examples of PR people who post about client-related matters without any disclosure. We've all lapsed on occasion. But its' essential that we keep this top of mind and observe the rules. Influencer beware. Influencer disclose. Would you join the PR dream team? Gini has created the PR Dream Team as an online PR support community. Since launching in beta in February, PR practitioners have joined to learn from one another and help one another with common issues and challenges that we all have. Come for the content. Stay for the team. Gini Dietrich, Martin Waxman and Joseph Thornley riff on this and more on this week's Inside PR podcast.
It's conference season. And, like you, we want to get the most out of the conferences we attend. And we have become more demanding of the conferences we attend, given that we can get so much great content via Webinars and online courses. So, let's talk about why we attend conferences. What are they good for? How do you get the most out of them? Should conference organizers offer a different experience, based on facilitated discussions drawing on the expertise in the audience?
Think about what you heard yesterday. Do you remember the facts that you heard or do you remember the stories that you were told?
We've come a long way since the days when corporate executives were rehearsed in the art of "bridging" in order to keep returning to their predetermined key messages. Authenticity didn't count as much then as it does in the art of social media. T
erry Fallis' career in communications has reaches back to those days. But he left them behind to be an early pioneer in social media (He was the original co-host of Inside PR). And along the way, he began writing. Six novels later, he's an award winning best-selling author who advises executives and public figures on how to communicate effectively in the era in which we all have a voice.
Listen as he talks with Joseph Thornley about the importance of narrative and story telling.
Google's HR problem We offer our take on the James Damore memo and how Google handled it. Will this discussion get us into trouble? Will you unsubscribe? Will you judget us harshly? Google expands speech recognition News that Google extended speech recognition to another 30 languages used by 1 billion people underlines how rapidly Google is preparing for the era in which we will be interacting with our devices primarily by voice commands.
Facebook Watch Facebook is rolling out a new "Watch" tab on the mobile app to feature short form, more professional videos. But what will be on it? Variety profiled several early shows, which sounded to Joe like reality TV dreck. Gini, however, is one of the lucky people with early access - and she reports that her "Watch" tab includes the Ellen DeGeneres Show, ABC News, Good Morning America, and the Tonight Show. So, there will be dreck there. As Martin says, it sounds like something created by Chuck Barris, known for his low brow game shows. However, Gini's first set of feeds suggests that the algorithm will give people the kind of content they consume (if not deserve). If you click on dreck in your Facebook feed, expect to see dreck in your Watch tab. If you click on more intelligent news and videos on your newsfeed, expect to see something more thought provoking in the Watch tab. The Future of Voice Search and AI We have entered the era of voice search. And we talk about its implications. One thing is clear: voice search will require marketers to think differently about the content they create and the placement they seek in a voice search environment. Think about the way you interact with your voice devices like Alexa and Siri right now. Do you ask a question and then go to the first result you hear? Or do you ask it a series of questions? We think that success in the era of voice search will be rely on finding a way to be useful in a conversational mode - to have the most useful content that will surface as users interact with their voice interfaces.
The White House has a new Communications Director - who is not a professional communicator. Gini and Joe discuss what the demise of Sean Spicer and the appointment by Donald Trump of Anthony Scaramucci as White House Communications Director says to professional communicators and what it means for professional communications. Can any Tom, Dick or Anthony do what we as professional communicators do? Can they do it well? Do they even know what we do and what goes into it? Do you feel belittled as a professional communicator when a person with no professional communications experience or expertise is appointed to one of the most senior communications positions in the world? Is being able to get yourself on television a critical skill for a communications executive? How important is it to be able to manage up? It's nice that you like your boss. But, when telling truth to power, it's better that you respect the boss. The bottom line: This could get ugly. Post Script: In fact, it did get ugly, really ugly. We recorded this prior to the publication of Ryan Lizza's New Yorker interview with Anthony Scaramucci, with all of its vulgarity. The quotes in that article speak for themselves.
This week, Gini, Martin and Joe are doing something special - a joint episode of Inside PR and the Spin Sucks Fireside Chat. During her journeys on the speakers' circuit, Gini met Tyler Brown, a long-time senior communicator at the Republican National Committee who has recently moved over to public affairs consulting. The confluence of political and corporate communications is a hot topic for all of us. So, Gini asked Tyler if he would share his experience and insights with us. Tyler knows both the worlds of political and corporate communications. From 2009 through the 2016 US election season, he held a number of senior communications positions at the Republican National Committee. During that time, he served first as Northeast Regional Press Secretary, then Director of Rapid Response and Deputy Director of Communications. From 2012 through to the end of 2016, he was the Republicans' Director of Digital Strategy. In January 2017, Tyler joined Mercury Public Affairs' Washington office as Senior Vice President. His areas of practice at Mercury include digital, grassroots coalition building, and public affairs campaign management. Our conversation covers a lot of ground. Join with Martin, Gini and Joe as we talk with Tyler about what he saw in eight years inside the Washington political machine and what that taught him that we all can use.
Dean Baquet inadvertently makes the case for a Public Editor at the New York Times. Google supports innovation in online news, but diverts attention from the real issue. The News Media Alliance calls for an antitrust exemption. Yep, that's right. Solve the problem of market dominance by compounding the problem. Really, we're not making this up. Martin Waxman and Joseph Thornley tackle these issues in this episode of the Inside PR podcast. Gini Dietrich is traveling this week, but she'll rejoin us next week.
When is a yellow rubber duck worth a thousand words? Facebook walks like a news publisher and quacks like a news publisher; must be a news publisher. No surprise here: Venture capitalist research features their portfolio companies. But what of disclosure? Marketing with social bookmarking. Social media innovation is alive and well. And IPR is on iHeartRadio. Gini Dietrich, Martin Waxman and Joseph Thornley tackles these issues in this episode of the Inside PR podcast.
Data Science in the Wild. Danny Sullivan checks out. Snapchat? Snap Maps.And are audiograms the next big promotional tool for podcasters? Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.
This week, Martin Waxman, Gini Dietrich, and Joseph Thornley are joined by Alex Sevigny, the Executive Director of the McMaster-Syracuse Master of Communications Management Program. Alex talks about the importance of data science to the skillset of the well-rounded PR professional. We also talk about upcoming updates to the Apple Podcasts app, which will support podcast series and give podcasters analytics so that they can learn more about how people are consuming their content. And before we leave, we talk about the comfort to be received from Binky. It started as a joke, and then it took over the world. :)
Pinterest acquires Delicious and will preserve it as an archive. Martin Waxman provides a primer on social listening for business. And Mary Meeker tells us about the Internet Trends that are shaping our world. Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast. Farewell Delicious Delicious was one of the first social apps that Gini, Martin and Joe used. A place to bookmark content and share it with our communities. An early pioneer, Delicious sold to Yahoo … and the end began. Yahoo didn't know what to do with Delicious. The app stagnated and was overtaken by newer competitors like Diigo. And now one of those rivals, Pinboard, has purchased Delicious. Pinterest's 1 billion entries will be preserved as an archive of the early social web. Thank you Pinboard for preserving the archives. Martin Waxman is a celebrity Yes, Martin is a celebrity, a Lynda.com, LinkedIn Training celebrity. In 2016, he produced his first course for Lynda.com, Social Media Marketing for Small Business. Now, his second online course for Lynda/LinkedIn - Social Listening for Marketers - has been published. It takes a 50,000 foot look at the importance of social listening, how it has transformed research, how it has enabled us to understand and connect with customers. Martin loves the Lynda.com team. And he has enjoyed developing these courses. So, check out his newest and expect more in the future. The State of the Internet Social media geeks wait all year long for Mary Meeker's Internet Trends report. And this year, Meeker again unveiled the report at a presentation at the Code Conference. This year's presentation weighed in at 355 slides - yes, that is not a typo. 355 slides. That's a lot of data and insight. We discuss some of the things that we found most interesting.
In this week's Inside PR podcast episode: The NY Times deletes its public editor. Facebook makes a concession to publishers. AVEs be gone. The GIF turns 30. Walt Mossberg retires. Terry Fallis rides again. And USC Annenberg Survey gets too personal. Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.
Media Manipulation and Disinformation Online Data & Society, the New York-based research institute has published a new study, Media Manipulation and Disinformation Online, which every person interested in today's media environment should read. Media manipulation techniques are being used by a wide swathe of groups, such as the alt-right, Men's Rights Activists, gamergaters and trolls. They observe one another, adopt techniques and adapt them to achieve their objectives. The report is well-researched and cites several recent case studies, including Hillary's Health and Pizzagate. Well worth a couple hours of your time to read. Pinterest: Shazam for Food? Do you use Pinterest to share food, recipes and dining experiences? A huge number of people do, including Gini Dietrich. In fact, Pinterest reports over 5 billion food-related saves and searches by US-based users in the past year. And now Pinterest has introduced new tools, including visual Lens discovery, Recipe Pins and search filters to make it easier for users to post, promote and find food and related recipes. Facebook keeps the focus on video Three additional Facebook innovations in video are worth noting this week: Facebook's watch and scroll feature, which lets users view videos side by side with their news feed is now available to desktop users. Live Chat with Friends during Facebook Live Videos gives users the ability to move in and out of private and public chats while watching a Facebook Live Video. Facebook Live With now enables people to share a Live Video with a guest. Facebook's community standards guidelines If every there were doubt that Facebook is operating as a publisher, it was put to rest once and for all by the publication by the Guardian of leaked community standards guidance documents used by Facebook content moderators. As we have argued repeatedly, Facebook is not just a carrier, a dumb pipeline. It is a publisher. And that starts with its algorithms that incorporate the judgments of their creators and it now extends to the increasingly high profile work of their content moderators. MP3 is dead. Long live MP3 Yep, many tech media outlets were suckered by a self serving corporate position. Yes, the patent on MP3s has expired. Yes, the company that owned the patents no longer will profit from the patent. But that doesn't mean that MP3 is dead as a standard anymore than JPG is dead as a standard. The patent may have expired on both formats, but they will live on. Why? Because they do the job they are intended to do - and that's good enough. Sometimes, "good enough" technology is all we need, and its simplicity and widespread adoption will keep it alive indefinitely. So, ignore the stories about the death of MP3. You don't need a replacement. It's not going anywhere. And for an intelligent explanation of this, take a look at Marco Arment's post. Car crashes all the time Ignore the clickbait headline in the New York Times. Read the article. Respect for Ev Williams, who embodies the idealism that the Web is built on. We can do better than the ad-driven, clickbaity environment we find ourselves in. Let's join Ev in not be satisfied until the Web is again a place to create amazing content and to be able to share ideas.
Good times for PR at PRSA Counselors Academy. No-slide presentations! Better tools for Facebook Groups. Wordpress joins Hacker One and offers a bounty on bugs. Quartz has an Obsession with propaganda. Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast. Good times for PR at Counselors Academy Martin returned this week from Counselors Academy and he reports that attendance was up substantially. Martin estimated that about one third of the attendees being first timers. We talk about the conference and the subject matter that stood out for Martin. And among the best news for Gini and Joe: Next year's Counselors Academy will be held in Toronto. Better Tools for Facebook Group Administrators Facebook has provided group administrators with the ability to set up a brief questionnaire that prospective new members must answer when requesting membership in the group. It's not a big thing. But it will help administrators to understand who is joining the group and what has drawn them to it. Thank you Facebook. Wordpress steps up its efforts to keep our Websites secure Over 28% of the top Websites are powered by Wordpress. So, it's great to see that Wordpress continues to take security seriously. So props to Wordpress for joining HackerOne and for introducing a bug bounty program. Quartz Obsesses on PRopaganda Quartz has started a new collection of articles on a topic that should be of interest to PR practitioners: Propaganda. No, we're not suggesting that we see ourselves as propagandists. But it would be naïve to suggest that the birth of the PR industry and propaganda weren't closely intertwined. And in these times, its ever more important for us to pay attention to the ethics of communications. And when you've bookmarked the Quartz obsession, you may want to check out Tim Wu's treatment of Ed Bernays and the birth of PR in The Attention Merchants. And for a lean-back experience that should spark further thought, find and watch The Century of the Self, a four part documentary first shown on BBC in 2002.
Twitter and Bloomberg Twitter's partnership with Bloomberg to offer 24 hour video news is a positive move. It makes sense for our news feed to be running curated video news alongside the community-generated news. Twitter may not be the first app that Martin, Gini or Joe opens in the morning. But when news breaks, it’s the place we turn to find out the latest. So, we're bullish on its new video initiatives. Feedly features filters They're not here quite yet. But Feedly promises users that it soon will offer Mute Filters. And Feedly is going about developing them the right way. They're surveying users about what they want and asking them to comment on a user interface. Feedly is one of the most useful tools for communications professionals . If you aren't using it, you should be. Click over right now and create a Feedly account. (No, this is not a paid ad. We're just big believers in the value of Feedly and want to share it with others.) Sysomos integrates Communications professionals have long relied on Sysomos MAP for the data used in communications audits and Sysomos Heartbeat for social media monitoring programs. But Sysomos has been acquiring other services. And now these services have been integrated into a single Sysomos Platform offering several functional stacks: search, listen, discover, publish, engage and analyse. All in one user friendly interface that anyone familiar with Tweetdeck or Hootsuite will find intuitive. It’s a whole new Sysomos. Let's just hope that it isn't priced out of the budget range of small and mid-size agencies. Sysomos Light? Yik has Yakked When were you last on Yik Yak. Our bet is not recently. And that's what the company realized too. Users had dropped off steeply. And so Yik Yak threw in the towel. RIP Yik Yak.
The NY Times is on Snapchat Discover. You're probably not on Mastadon. But is that really important? Consolidation on the Internet. Facebook and augmented reality. Let's go Inside PR. It's just Martin and Joe this week. But we cover a lot of ground. Facebook focuses on AR Facebook just isn't letting up on the pressure on Snapchat. Last year, Snapchat made waves with its glasses, pointing the way to a video future. Just as it has parroted other Snapchat features (Stories anyone?), Facebook is now pointing to an AR future and committing Facebook-scale resources to it. Competition is great, as long as the giant doesn't crush the upstart. Distributed publishing isn't all publishers hoped it would be News that the Guardian has pulled out of Apple News and Facebook Instant Articles comes on the heels of earlier reports that other publishers were not seeing the financial results they hoped to achieve from adopting the distributed publishing model being touted by Facebook, Snapchat and Google. And for those of us who publish our own content, take note. Don't shut down your owned website quite yet. The New York Times is looking for more on Snapchat In April, the New York Times joined Snapchat Discover. It's hard to see how Snapchat Discover matches the nature of the Times content. Take an early Discover article as an example. On Sunday April 23, the Times ran a major feature on Uber CEO Travis Kalanick. The version of the Times Website clocked in as just under 4,000 words. The next morning, the Times launched its Snapchat Discover channel with the Kalanick story. And what a difference! The Snapchat version contained an animated GIF and three text panels containing under 160 words. That's right. 4,000 words on the Times site. Less than 160 on Snapchat. Consolidation on the Internet A recent NY Times article underlined the degree to which the previously open Internet is consolidating around a handful of platforms. Consolidation of attention makes us less free, makes us less able to serendipitously encounter different views and different experiences. Are you on Mastadon? Probably not. But does that matter? Do platforms need to scale to Facebook, Twitter, Snapchat levels to be of value? No, it's not. It's important that we support and play with new experiments like this. Whether Mastadon every grows, the very spirit that gives to its rise underlines the vitality of the Internet and Net Neutrality.
It's social media feature tweak week. Changes to Facebook, Twitter, Snapchat underline how competitive the social media platforms are. Plus we get onside with changing norms in acceptable language. And Spin Sucks surveys PR pros. Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnow Stories Here. Stories There. Stories Everywhere … on Facebook Facebook lets you had Stories directly from your mobile app. In a world in which more than half of Facebook usage is on mobile apps, this is the real start of the race for Facebook. If the essence of an attention getting story is a visual, then it only makes sense to let us compose stories from the device with a built-in camera. Snapchat Keyword search Casual users may find Snapchat much more welcoming now that Snapchat has upgraded its search to enable full key word searches. Twitter confuses long time users When are extra characters worth keeping around? When they are the @NAME convention in tweets that respond to other people's tweets. Take it away and you have confusion on the part of many long time users. Periscope live streams now appear inside Twitter Moments Periscope is a great live streaming tool. It's also less popular than other livestreaming services. So, anything that raises its profile is a good thing. RIP the Egg And we couldn't let the passing of the Twitter egg go by without comment. Another of the quirky, idiosyncratic things that made early Twitter so distinctive is now just a memory. Say hello to generic head and shoulder outlines as the new avatar for trolls and newbies. A small step for gender neutral language, a giant step for Mankind Communicators must be aware of words and phrases that convey or reinforce values that are outmoded. This is a challenge in a time in which acceptable language standards are established by focused communities of interest. It's a big challenge to stay on top of these changes in acceptable use. We struggle to keep up. Spin Sucks surveys PR practitioners about the state of the business Gini Dietrich's Spin Sucks site asked readers to tell them about the PR industry they work in today. The responses came in mostly from people who work at small PR firms and independently, which itself says something about changes in the PR industry. Gini takes us through some of the insights she gained into the state of the business through this survey.
We celebrate a big award win for Maureen Judge (read on to learn of her connection to the podcast), test Instagram Hyperlapse and struggle with bridging the perspective chasm that seems to support fake news. Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnows Kudos to Maureen Judge It's not strictly PR, but it is communication, communication as in documentary filmmaking. So, a quick shout out to Maureen Judge, whose documentary film, My Millenial Life, won the Canadian Screen Award. Maureen is not only a talented film maker, but she also is Martin's wife. And Martin enjoys basking in Maureen's aura. Instagram Hyperlapse telescopes event videos Hyperlapse, a new Instagram app enables users to speed up videos up to 12 times the speed in which they were taken. This should prove to be a boon for people staging events who want to produce behind-the-scenes, preparing for the event, or other kinds of videos capturing a longer time span. Struggling with fake news and bridging the perspective chasm We'll be honest. Gini, Martin and Joe would all self-identify as progressive in our political perspective. And yes, we're struggling with the challenge of fake news and the decline of traditional news organizations. A story in the New York Times launched us into a discussion of the potential for social revenue sources like Patreon to support a bubbling up of entrepreneurial niche and community-based news media. But that quickly morphed into a discussion of the continuing problem of replacing the mid-sized news organizations that are most in trouble. And from there we found ourselves again struggling to come to grips with the immediate manifestation of these changes in the news ecosystem - fake news. In our struggle with fake news, we move past the problem with social algorithms that lead to its distribution and the measures being taken, finally, by Facebook and other platforms to deal with it. Simply tagging something as fake doesn't bring us any closer to why people would believe it in the first place. It doesn't bring us any closer to understanding why people distrust traditional news organizations. We have to understand the lived experience and perspective of those who reject the relevance of the facts that are advanced. They may be facts. But are they relevant to what these people really want to talk about? We need to listen to one another, engaging in a dialogue to find understanding and common ground. Yep, it's three liberals struggling with the challenge of fake news.
IPRMustKnow Time Berners Lee reminds us about what the Web should be Gini points out some wise words from Tim Berners-Lee about things that must change in order for us to realize the potential of the World Wide Web. And it starts with a concern for privacy. An article well worth reading. Boaty McBoatface went for a swim We just can't get enough of this story. Boaty McBoatface sank beneath the waves - and then resurfaced. Turning a PR embarrassment into something positive and memorable. Channels, Channels and Channels. Can you count on them? Skype. Slack. Twitter. Snapchat. PR pros have adopted many new communication channels in recent years. Lately, there has been a great deal of concern about the future of Twitter. PR won't die if Twitter dies. But it sure will change things. Twitter isn't as much about pitching as it is about understanding the interests of journalists who we might want to pitch. People tweet about the things they care about. And knowing what a a journalist cares about is useful when deciding who to pitch a story to. Having said that, nothing is for ever. So, don't get too comfortable with the tools you use today. You may have to make changes tomorrow.
Escape with us. From fake news. From our filter bubble. From annoying videos that play sound as soon as they scroll into view. From Snapchat hype. Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnow Snapchat hype In the wake of the Snap IPO, we talk about what really matters for its prospects - a disconnect between its user base and its business model. And since we recorded this program, the dramatic drop in Snap's share prices suggest that, after the hype, others have taken a closer look at what's really going on here and have decided that its time to pull back from overly inflated excpectations. Who is asking for Sound on videos by default? Not us. Facebook's move to turn sound on by default on videos that scroll into your newsfeed is another example of what happens when the interests of advertisers are placed ahead of the wants and likes of users. It's also something that happens when one player dominates the marketplace. It can do things that don’t serve users. But, heck, where can we go? (See Snapchat above.) Facebook is getting better at identifying fake news Facebook has begun to more clearly mark fake news when users attempt to share it. A good move. An overdue move. And another clear indicator that Facebook is a news media company. And it should shoulder the editorial responsibilities of a news media company. Escape your filter bubble Social media, with its newsfeeds created by algorithms designed to retain our attention and increase our interactions, traps us in a filter bubble. We will only escape this through action on several fronts. By acknowledging and understanding standards for journalism grounded in transparency of perspective in place of the illusion of objectivity. By continuing to pressure the social networks to acquit their editorial responsibilities as news media. By promoting increased media literacy among all people. #TryPod March is #TryPod month. During this month, we and other podcasters are encouraging you to share with your friends one or more podcasts that you love. For my part, I want to share with you two podcasts. Brief Remarks. Canadian Parliamentary Press Gallery veteran Susan Delacourt knows all the key players in Canadian politics. And every week, she interviews them. A chance to get to know not only the politicians we see every day, but the behind-the-scenes players who make government work in Canada. The Daily. Every weekday, Michael Barbero provides an in depth look at one of the big stories or trends that the New York Times is covering. In greater depth than is possible in the newspaper or on a blog post. Interviewing the people who researched and wrote the stories. Providing context. It's the podcast I listen to to start every day. If you have podcasts that you love, share them with others. Post about your favourite podcasts on Facebook, Twitter or any social media using the hashtag #trypod. Share the joy of podcasting and look for the smile on your friends' faces as they too discover content that matters to them.
Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnow Note to Self's Privacy Paradox series Do you care about retaining (some) control of your privacy while online? Do you want to know who is creeping you and how they are doing it? Do you want tips for some simple measures you can take to retain some control over your personal information? If you said yes to any of these questions, click over to Privacy Paradox, a project of WNYC's excellent Note to Self podcast. Register to participate and each day for five days you will receive and email with links to a special podcast episode, personal challenges you can take to assess your own privacy and tips on tools you can use to maintain awareness and retain some control. Time well spent. The Washington Post goes to Snapchat Snapchat's user growth may have been slowed by Instagram Live Stories. But that's not stopping news media from continuing to flock to it. The latest is the Washington Post, which launched on Snapchat Discover. I'm all for news media drawing revenue from any source they can. But it still seems to me that Snapchat is not a place people go to find the news. The Neverending News Cycle Round and round we go. When the United States has a President who seems to rarely sleep and always has his Twitter feed at hand, how can news organizations plan media announcements? Is there any such thing as clear space any longer. Or even a clear time of day?
Net Neutrality. Canada's PMO fights back, against fake news. And we talk about how to be effective and responsible in our use of email. Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnow Net Neutrality is worth fighting for New that the new FCC Chair, Ajit Pai, has begun to undermine net neutrality. If you value innovation. If you want to ensure that the Web stays open for new entrants. If you care about choice, pay attention. It's time to get ready to stand up again for net neutrality. Nipping fake news at the source We know that fake news usually is totally fabricated. But it also can be founded in erroneous reporting. So it was encouraging to see Kate Purchase, the Director of Communications to Prime Minister Justin Trudeau, tackle Fox News head-on to obtain a correction to an item that was being distributed as fake news. In the wake of the Quebec City, several news organizations reported early information that one of the suspected shooters was Muslim. That was wrong. He was an innocent bystander. In fact, the victims were Muslim and the person arrested was not. Other news organizations quickly corrected the error. Fox did not. At least until Kate Purchase sent them a letter and publicly shamed them by publishing it on Twitter. Canadians are nice people. But we also can make a point when we need to. Huzzah Kate. Tips for responsible use of email Previously, we offered advice about how to cope with an overflowing email inbox. This week, we talk about how to be responsible and effective as a sender of email.
Let's talk about the failure of distributed content, the elimination of U.S. privacy protections for foreigners, and taking your agency virtual. Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnow Distributing content on Facebook and other social platforms hasn't proven to be the bonanza publishers need A new study, reported by Digiday, reveals that a year into the new Distributed Publishing era, in which news media publish their content on platforms like Facebook, Google Amp, SnapChat Discovery, the revenues have not lived up to expectations. In fact, only 14 percent of publisher revenue is coming from distributed content. Another bullet that turned out not to be so magical. So, the search for new revenue sources continues. And their search includes podcasting. Witness the new podcast from the New York Times, The Daily. Foreigners take note. You've lost data privacy protection in the U.S. In a world in which privacy protection is often assumed and opaque, news that non-Americans have been stripped of privacy protection in the United States may influence decisions about non-Americans to seek cloud and data solutions that guarantee that their data will reside outside of the United States. Thanks to Michael Geist for pointing this out. Virtual vs. Brick and Mortar communications agencies Gini did it. Martin did it. Joe's playing with a hybrid version of it. As our work applications have moved into the cloud and video conferencing and document sharing has become a one click experience on both laptops and phones, it has become easier than ever to stay connected with a distributed team. Have we reached the point the tipping point in which the benefits of virtual teams have matched and even exceeded the benefits of assembling a cohesive team in one place?
We've entered a new era, a whole new world, an alternate universe. And Gini Dietrich, Martin Waxman and Joseph Thornley focus this entire episode on the implications of the approach to media relations (and truth) being taken by the New President and the ability of today's weakened news media to play their important counterbalance role in relation to Power. Sources that we found useful for this: Liz Spayd, Public Editor of the New York Times, critiquing the Times' coverage (or failure to cover), Trump, Russia, and the News Story that Wasn't Susan Delacourt's recounting on the Brief Remarks podcast about how the Canadian Parliamentary Press Gallery survived the Stephen Harper government.
Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnows Things that caught our attention and that we think you should note include: the future of Twitter? Not a social network, but a news feed, the place to see what's happening. Medium's pivot away from advertising and their less-than-clear business model reminds us that we should publish the content we care about on our owned space. Then use other platforms to promote and amplify it. Don't serve email. Make email serve you. And at this time of the year, all must be asking ourselves how we can get out from under the tyranny of email. We swap tips about how we make email serve us, rather than becoming the creatures of email.
Books for communicators On this episode of the Inside PR podcast, Gini Dietrich, Martin Waxman and Joseph Thornley talk about books that had lasting impact on us and that we would recommend to others: What Would Google Do, by Jeff Jarvis, an annual read for Gini. Always inspiring. "It's fun to watch the progression of my own business since I first read that book," says Gini. Spin Sucks, by Gini Dietrich. Martin says, "I'm not sucking up. I put it on the reading list for my social media course." Bowling Alone, by Robert Putnam, "A book written about how people were losing their social connections as they cocooned during the television age," says Joe. A must-read to understand what social media freed us from. Alone Together by Sherry Turkle. The other side of the social media and handheld device revolution. When can we be alone in a crowd? Disruptive Power, by Taylor Owen. A contemporary take on how these trends have led to the era of non-hierarchical collective action. Thinking, Fast and Slow, by Daniel Kahneman. Kahneman writes in an accessible fashion about how and why we make unpredictable decisions. A primer on behavioural economics that we can all understand. Built to Sell, by John Warrillow and Bo Burlingham. Gini found this book invaluable in helping her to conceive of how to turn here services business into a process driven company that is scalable and less dependent on her personally. The Art of Strategy, by Avinash K. Dixit and Barry J.J. Nalebuff. Martin read this book when he was selling his business. It helped him sort through his thinking about what strategy really is and how it differs from tactics and how to manage through situations in which people are acting on very different strategies. These books made a difference in our thinking. And we return to them repeatedly. So, we recommend them without hesitation. #IPRMustKnows Also, on this episode, we cover: A recent study underlines the persistent problem of people not being able to discern the distinction between native advertising and editorially-independent news on publishers' websites. Snapchat adds to its content with a deal with Turner to develop original shows for Snapchat based on TBS programs.
Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. This week, we discuss Instagram video and the allure of the ephemeral. Then we return to the issue of fake news. Fake news shouldn't be yesterday's story. The problem is in the algorithms. The solution is in human intervention. And that puts the onus on us.
Gini Dietrich and Martin Waxman recorded this episode in the wake of the US election and so it's not surprising that they reflect extensively on face news, the responsibility of Facebook and our relationship to news media. It’s your turn. We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows. Leave a comment on the blog, send us an email or an audio comment to insideprcomments@gmail.com, leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group, We’re also on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.
This week we try "speed podcasting." Martin, Gini and Joe triple booked ourselves. So, we only had twelve minutes to record the show. Could we make it in that time? Well we could if we focused on the #IPRMustKnows. #IPRMustKnow Vine faces its existential threat Say goodbye to Will Sasso and disappearing oranges. Say goodbye to Vine as Twitter focuses their business and decides that Vine is not part of its future. Could there be a white knight out there who will take Vine off Twitter's hands and keep it alive? Facebook launches digital masks It may be only in Ireland right now, but Facebook's emulation of Snapchat's most popular features marches on. Facebook's strategy: Never stay still. Look for what's hot. Copy. Profit. Trump's digital campaign machine We recorded this just prior to the election. And even though we couldn't see the outcome, Gini pays reluctant tribute to Donald Trump's digital team. A remarkable story. We did it! Inside PR in under twelve minutes. We had a great time recording this. It's like speed podcasting.
This week's Inside PR podcast comes to you from the PRSA International Conference in Indianapolis. Gini Dietrich and Martin Waxman presented sessions at the conference and they bring us their sense of what is on the minds of North American communicators who attended the session. Even better, we're joined by a special guest, Michael Smart. Michael delivered a presentation on how to generate positive media coverage. And Gini and Martin dig in for his insights in this area. We also visit some of the takeaways of the panel on podcasting that featured Gini, Deirdre Breakenridge and Shonali Burke. Finally, Martin, Gini and Michael talk about the discussion around cybersecurity that really stood out for them at this year's PRSA conference. The audio quality has some background noise. Gini, Martin and Michael were in a room with a fair amount of traffic. But we think the content is good. So, I hope you will overlook the background sounds. They never quite drown out the conversation. Oh, and by the way, Joseph Thornley was here too.
Twitter Moments for all of us. Large publishers' growing dependency on Facebook. Thinking ahead about the implications of AI in our devices and apps. And the ethics of the close-hold embargo. Gini Dietrich, Martin Waxman and Joseph Thornley are back with another episode of the Inside PR podcast. #IPRMustKnows Create your Own Twitter Moments Twitter Moments, introduced for media and select users earlier this year, is now available for all users. This is a useful feature for anyone speaking at a conference or participating in an event or discussion that they want to curate and preserve. Bit by bit, Twitter is becoming even more useful. Large publishers are becoming dependent on Facebook. But where is the revenue? A report published by the International News Media Association and reported on by Nieman Lab indicates that 30% of visits to large publishers websites are referred from Facebook. That's huge. But if publishers are becoming ever more dependent on Facebook's network effect, and with Facebook favouring content published natively on it, the big question continues to be, is traffic paying off in revenue? Getting out front on AI The increasing introduction of artificial intelligence (AI) into apps, social networks and internet-connected devices raise a broad range of ethical, legal and policy issues. And where that happens, government is likely to act. So, it should come as no surprise that large businesses are banding together in a number of organizations to address these issues in order in advance of legislation and regulation. Of course, we can only hope that the voice of civil society will be heard alongside that of business. A media relations issue to ponder: Close-hold embargoes Charles Seife, writing in Scientific American, introduced us to a practice we had never encountered: A close-hold embargo. And it gives us the opportunity to ponder the line between transparency and manipulation and the ethical questions that public relations practitioners must confront when negotiating terms of access with news media.
IPRMustKnows Snapchat is a Snap If you missed the news, Snapchat has rebranded and at the same time begun to move outside of its core business, including the promise of Snapchat video glasses. Snapchat may well pull off what Google Glass failed at. Why Allo? Google Plus redux? Do we need yet another duplicative app? The sprit of selfless sharing MOZ, the SEO app is a useful tool and source of expertise for many PR people who need to learn and apply pragmatic SEO to their programs. Recently, Ran Fishkin published a remarkable post in which he was both candid and insightful. And we contemplate his observation that "Inbound marketing never really became a thing..." A big deal if you are repositioning your company into the inbound marketing space. Something for PR people to think about as we reposition our businesses for the future. Not specifically about inbound marketing. But about any space we are moving toward. Will it still be there when we arrive?
Gini Dietrich, Martin Waxman and Joseph Thornley are back with another episode of the Inside PR podcast. #IPRMustKnows From Docs to Podcasts A sign of the continuing professionalization of podcasts. In a few weeks, Hot Docs, North America's largest documentary film festival, will launch its first Hot Docs Podcast Festival. The lineup is heavily skewed to mainstream, large audience podcasts. I guess that means that we need to continue to look to community-generated events like Podcamp Toronto to represent amateur niche content. Things like Inside PR. :) Twitter - independent or acquisition? Can Twitter survive on its own? Would it be better being acquired by a larger entity? I know that, one way or the other, I don't want Twitter to disappear. As other services have refined their algorithms to present popular content first, I think that Twitter now holds a unique place as our newsfeed. An essential lense on the world that not only allows us to bear witness in real time, but also allows anyone to see it happening in real time. Google Automated Insights If you use Google Analytics, you must check out the automated insights that have been added to the Google Analytics mobile app. An invaluable tool that helps you quickly identify the most salient trends and events in the traffic to your site. Little by little, we are moving in the direction of the intelligent assistant. And it's free! PR can't stop changing For our main topics this week, we discuss the need for PR to accelerate the repositioning of its core business proposition in the face of shrinking newsrooms. PR will not disappear. It just won't look like it did a few years ago. And companies that haven't changed their focus away from earned media will find themselves left behind. The rise of Facebook as an aggregator. The decline of newsrooms. Sponsored content as the new norm. The end of print newspapers. PR must prepare itself for the post-newsprint world. Some PR agencies are well down the path of reimagining the business. The new firms seem to understand that the emphasis must continue to be on relationships. But different forms of relationships with different actors and agents (algorithms anyone?) Those that evolve in this way will succeed. Along the way, those that change will have to explain themselves to a marketplace that may not have understood the need for these changes. Those that don't will disappear. Bet on it.
Gini Dietrich, Martin Waxman and Joseph Thornley are back with another episode of the Inside PR podcast. #IPRMustKnows Martin Waxman's Social Media Marketing for Small Business is on Lynda.com Yes, this is a shameless plug. But since it's Joe writing this, Martin doesn't have to be embarrassed. In fact, I think Martin is as smart about social media as anyone I know. And now Martin is sharing this knowledge on Lynda.com. Martin tells us about his trip to California to record a video course, Social Media Marketing for Small Business. Buzzfeed News isn't entertainment Buzzfeed separated its Buzzfeed news operation from the Buzzfeed entertainment operation. Prelude to a possible sale of Fuzzfeed News. Buzzfeed News Editor-in-Chief Ben Smith says no. WhatsApp shares user data with Facebook As happens so often with privacy concerns, after an initial spate of bad press, public protestations about Facebook's decision to share user data from WhatsApp with Facebook seems to have died down. Our concern with privacy is something that spikes occasionally. But then we put it out of mind as we enjoy the experience of social media. Wired tells us about teens and social media A few things in Wired's profile of teens and social media caught Gini's eye. There are a lot of do's and don't's. It's not about understanding young people. It's about looking at the social mores being established by a cohort that doesn't have the baggage of previously shaped expectations and behaviour, a cohort that can lead the way in assessing new channels and defining norms of behaviour on them. As Martin says, "One generation's romantic is another generation's lurker." (Apologies to John Cusack.) The NY Times on Facebook Liz Spayd, The New York Times Public Editor, recently offered her take on the content that The Times has been creating for Facebook. In her analysis, Facebook Live: Too Much, Too Soon, she states "...here’s the problem. After watching countless hours of live video in the past few weeks, I have hit upon many that are either plagued by technical malfunctions, feel contrived, drone on too long, ignore audience questions or are simply boring, by I imagine most anyone’s standards. "Too many don’t live up to the journalistic quality one typically associates with The New York Times." This leads Martin, Gini and I into a discussion of the nature of content appropriate to social media. It's not always going to stand up to The Times' traditional standards. But it will be effective in its new place, for different reasons. Also worth noting in this article is something I hadn't seen before. The New York Times has a contract to produce video content expressly for Facebook. "While the terms of the deal are secret, the transaction requires Facebook to give The Times a guaranteed sum (reported to be $3 million a year) in return for a prescribed amount of video (so far it’s averaging upward of four a day). Neither Times officials nor Facebook would discuss the deal, citing confidentiality. Several other media companies, including BuzzFeed, Huffington Post and Mashable, have also signed on. Their job: to stock Facebook’s pond with high-quality video so it can compete in the rapidly growing market for live-stream video." The Times as content creator for Facebook. That's something different from The Times posting its stories on Facebook. Different even from The Times posting its stories natively on Facebook. It is instead The Times creating content to meet Facebook's needs. That is different - and worth watching.
Gini Dietrich, Martin Waxman and Joseph Thornley are back with another episode of the Inside PR podcast. This week, we discuss: #IPRMustKnow Instagram Stories continues to attract publisher interest. It could well be the combination of an engaging experience meeting a pre-existing audience. Blab shut down, abruptly. Another sign that the psychology of scale has beat out the idea of sustainability for many business founders? For sure, it's another reminder of the danger of placing your content eggs in any single shared space. Unless you promote it, they will not come Gini Dietrich schooled Joe on the importance and method of promoting content when she interviewed him for the Spin Sucks Inquisition. Within minutes of the post going live, Joe started to see mentions on his Twitter feed. Over the next week, he watched Gini promote the video. But beyond that, he watched Gini's network chime in and share it. So, this week, we discuss Gini's approach to promoting content, an approach which enables her to leverage a large and interested community of interest. Listen to the end for this week's outtake You know that we're not polished in our presentation. And if you heard us before the show is edited, you'd know that even better. But we genuinely like one another and have fun doing the show. Occasionally, this shows through in what we don't include in the final version. Listen to the very end to get a taste of the stuff we leave on the cutting room floor. We hope you like the podcast as much as we like making it for you.
A recent Ontario arbitrator's ruling reminds us that the law and social media are in an ever-changing relationship. The Olympics' once again aggressively enforce trademarks on social media. Instagram Stories are feeling good. And the trend to distributed publishing prompts a rethink of the hub and spoke content publishing model. Join Gini Dietrich, Martin Waxman and Joseph Thornley as they discuss these topics on this week’s Inside PR podcast. #IPRMustKnow Employers' social media responsibilities are fluid You may think that social media has been around long enough that you're comfortable that you know what you should, can and must do when interacting on social media for your employer or client. Well, an Arbitrator's ruling in a dispute between the Toronto Transit Commission (TTC) and the union representing its employees should remind us that nothing is fixed when it comes to social media. As reported in the Toronto Star, the Arbitrator ruled that the TTC, when operating @TTCHelps, its Twitter outreach ID, failed to take all of the measure it should have to protect its employees from online harassment and abuse. The union argued that, by operating its customer service Twitter ID, @TTCHelps, the TTC was providing a forum for abuse and harassment of its employees. While the arbitrator did not support the union's demand to shut down the account, he did indicate that the TTC be more assertive, telling people to take down posts, images, etc. considered offensive to employees, blocking Twitter uses and requesting Twitter to close the accounts of those users who do not cooperate. We have a good discussion about this ruling. Regardless of which side you come down on, this is a reminder to be ready to revise your practices on social media. The law still is being made. Olympic-sized trademark enforcement says its about big money more than athletics It's become a tradition. Noting the hyper-aggressive trademark enforcement surrounding the Olympics and the use of any of their registered terms. Small businesses need to keep themselves as safe as the larger entities. And that's just not fun. Instagram Stories make a good social media platform even better Gini has been posting to Instagram stories daily, and she reports that it's a much simpler, intuitive experience than posting to Snapchat. Simpler. Intuitive. A solid foundation for success. Does the hub and spoke need a tire change? The hub and spoke approach to creating, distributing and promoting content has been a best practice for several years. However, after hearing that 75% of the content Buzzfeed produces isn't published on Buzzfeed.com, Martin wonders if it's time for marketers to reassess the role of the hub. Gini and Joe aren't quite ready to abandon their blogs, but they agree with Martin that we need to challenge our accepted practices.
Twitter opens verification to everyone. Yahoo closes an era. Anthony Ponce is a backseat rider. And the New York Times Public Editor shines a spotlight on the importance of perceived bias. Join Gini Dietrich, Martin Waxman and Joseph Thornley as they discuss these topics on this week's Inside PR podcast. #IPRMustKnow RIP Yahoo Yahoo once was the directory of the internet. So, we couldn't let it fade into oblivion without marking the event. Verify me, Twitter It has been a widely-coveted symbol - the Twitter blue verification check mark. Now, we all can apply for it. Many will be called, but few will be granted? Have you applied for Twitter verification under the new process? Has your application been approved? Backseat Rider Anthony Ponce left his job as an on-air news anchor to spend full-time driving tax and posting the stories he picks up to his Facebook page. An interesting experiment. Politicians long have known that the best briefing they could get when visiting a city is the discussion with the taxi driver. They go everywhere and see everything. Bias in News Media Redux This is the issue we live with on a day by day basis. It's also something which viewers of Fox News seem to accept, even welcome. Liz Spayd, the recently-appointed Public Editor at the New York Times reminds us that perception and reality do not necessarily converge when it comes to the issue of bias in news coverage. We've talked a lot about bias and personal perspective. And Spayd's column brings us back to this topic.
PostGhost, a service that preserved deleted tweets, was told to cease doing this by Twitter. PostGhost complied and shut down its service. But it did not go quietly. They published an Open Letter to Twitter, arguing that the deleted tweets of people with very large followings could have as much impact on public issues as the tweets of politicians. Citing deleted tweets about the Brexit vote by British celebrities with large followings, they say, "the ability to reach millions of followers instantly and leave no trace is a massive and growing power, and one that is currently completely unchecked and undocumented." The PostGhost letter raises important issues that have been debated before and will continue to be debated. And once Gini raised it, we too found ourselves debating it - for the entire episode. So, this is a single episode about one thing that raises a number of important issues. We hope you find it interesting and useful.
Snapchat is more than ephemeral with Memories. Pokemon Go rules the world. And we pick up on Walt Mossberg's discussion of our fragmented messaging environment. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast. #IPRMustKnow Snapchat Memories for when ephemeral isn't enough Hard on the heels of news that Snapchat has surpassed Twitter in daily users, we say Snapchat switch from its ephemeral-always model to provide users with the ability to save their Snaps using a new feature, Snapchat Memories. Memories lets you save current and previous Snaps and then use them for future stories. So, now you never need to worry people missing that embarrassing photo of your best friend that you sent out 25 hours ago. You can reach into Memories, add the photo to a new story, and start the cycle all over again. Pokemon Go Goes Like virtually everyone else this past week, we have been entranced by Pokemon Go. For its privacy implications. And because it has brought the potential of augmented reality to the masses. It may be a fad. But it's a fad that will have made a difference. Here an App. There an App. Everywhere an App It was simple in the days of email: Just settle on your client - Outlook, AOL… and then add all your email accounts to access them in one place. Today, as we spend more of our time on chat, with proprietary, non-interchangeable standards, we are again facing the need to switch constantly between apps - for social networks, for chat. Pain the butt? We riff on a theme recently explored by Walt Mossberg in a blog post, The Tyranny of Messaging and Notifications, and on his podcast, Ctrl-Walt-Delete.
Twitter brings easy analytics to your mobile device. YouTube plays catch up in livestreaming video. And we ask why, after all these years, integrated marketing communications isn't the norm. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast. #IPRMustKnow Twitter Engage brings Twitter analytics to the masses Twitter just made it a whole lot easier to track analytics like follows, @mentions, retweets, and video views, with the launch of Twitter Engage, a new iOS app. Real-time monitoring in your hand. The app launched on iOS in the US-only. You can hear the collective sigh of disappointment from Twitter addicts in the rest of the world. YouTube Livestreams from your mobile Livestreaming videos to YouTube from your mobile is about to be possible. YouTube announced at VidCon that it is testing livestreaming with select publishers. Available to the rest of us soon. With YouTube's huge catalogue of videos that we already have uploaded, it's going to be competitive with both Facebook Live Videos and Periscope. Does that mean that I have to buy a third phone to livestream events to all three services? Integrated Marketing Communications: Many are called. Not all answer. Gini Dietrich wrote in a blog post that, with the proliferation of platforms and the need to integrate ephemeral and chat channels, integrated marketing communications is more important than ever. We're all heard the term integrated marketing communications for over a decade. Independent agencies seem to have embraced integration. PR agencies in particular have moved to the PESO - Paid, Earned, Shared, Owned - model. So, why isn't integrated marketing communications practised each and every day? We talk about the impact of tight communications budgets and the persistence of silos within corporate marketing and communications functions. We also look at the legacy of separate profit centres in holding company agencies. The need to maximize returns for individual centres may work at odds with making integrated marketing communications a daily way of life for people working in holding company networks.
IPRMustKnow Sponsored Content on Facebook Instant Articles Screenshot 2016-07-03 10.33.45Neiman Labs reports that two heavyweight traditional news outlets, the Washington Post and The Atlantic, have begun running sponsored content in their Facebook Instant Articles. Happily, the illustration in the Nieman Labs story suggests that the content will be clearly labelled as "Sponsor Content." I tried to verify that by reviewing my own newsfeed. However, I couldn't find a single sponsored article from either the Washington Post or The Atlantic. That makes me think that either this sponsored content is so far very rare or Facebook is geotargeting the ads and my Canadian IP address puts me outside of the target area for them. Jason Keath, Founder of Social Fresh Jason Keath is the CEO of Social Fresh, which recently released The Future of Social, a report based on research involving over 500 social media managers and executives. Gini tracked him down and interviewed him about the report and the lessons we can take from it. Among the highlights: Companies that invest in social media tools achieve a greater return than those who don't. 95% of respondents using social media software report a positive ROI on their social media activities vs. 63% who are not investing in tools. Social media is best at connecting with existing audiences, customers, strongest leads, fans and stakeholders. Building awareness through social media can be an expensive proposition. To increase leads and sales, focus more time on fewer pieces of content. For example, Social Fresh invests heavily both in their research and the conference. This enables them to stand out by being deeper and offering more unique insights. Take your audience up the commitment curve. Ask little of them at the beginning. Reading a post. Downloading a paper. Registering. Then work them up the curve to larger commitments. Instagram is on the verge of leapfrogging LinkedIn and Twitter to become the second largest ad platform. Marketers report satisfaction with the results they are achieving with video content and they plan to increase their commitment to it in the coming year. If you're interested in more info about this year's Social Fresh conference, it will be held August 18 to 21 in Orlando. Discounted registration is available until August 1.
Is podcasting on the verge of tipping from a creator-driven medium to an advertiser-driven channel? UNU predicts the trends. Microsoft gets LinkedIn. And crises bring out the best in both social and mainstream media. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast. #IPRMustKnow Midroll acquires Stitcher A big deal by podcasting standards. Podcast advertising broker Midroll has acquired Stitcher. I think that independent podcasters have reason to worry that, if successful, Midroll/Stitcher will do to podcasting what Facebook did to the open Web. Martin and Gini are still making up their minds about this. Whatever your view, if you care about podcasting, this is an #IPRMustKnow. Who knew UNU? UNU is a site that uses the wisdom of the crowd to answer questions and predict trends. Very 2008. Microsoft acquires LinkedIn The news that Microsoft is acquiring LinkedIn broke just before we recorded this episode. So here you get our first impressions of the potential benefits and downsides of Microsoft's integration of LinkedIn with its Office suite. Crisis brings out the best in us Finally, in the wake of the Orlando shootings, we reflect on the current state of crisis communications, how news flows through social media and the important role of mainstream media to establish context, discern authoritative, credible witness testimony and curate the reports from social media.
Chatbots, Snapchat, PR misadventures and Mary Meeker's Internet trends. Gini Dietrich,Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast.
#IPRMustKnow
Chatbots - Destination or Waypoint?
It's been a month since Facebook introduced Chatbots at F8. Martin reports on his experience with the CNN chatbot. Interesting. For sure. Useful. Not as good as it could be. But Facebook is doing its best to keep you inside its ecosystem of apps. Digiday reported this assessment of CNN's experience with its Facebook Messenger Chatbot.
Snapchat changes the Discover feature to help publishers attract attention
It was telegraphed by Snapchat. Previewed by publishers. And now it's here for all of us. The Snapchat Discover feature has been overhauled to a more magazine-like appearance. The hope is that the replacement of the small, circular icons with larger tiles including both text and images will give publishers a better platform to attract attention from Snapchat users.
You know you're in trouble when the PR person becomes the story
Good PR people advise, prepare and support. But we know that media want to hear the words from the mouth of the principal. I'm sure every PR adviser has a story of having watched even the most well-prepared client get tripped up and make a mistake in an interview. But as PR pros, we've held out tongue and dealt with it after the fact. Few of us would dream of stepping in front of the camera or intervening to order a live recording stopped. After all, once the recording starts, isn't it all fair game? Well, this week we have an example of what happens when a PR person loses sight of the fact that a recording of an interview is the media outlet's to with as they please. The headline of the article from KWTX news tells you all you need to know: "Question leads to awkward interruption during Starr interview."
Internet trends that matter to PR pros
Finally, we look at Mary Meeker's annual report on internet trends. Essential reading for every PR pro. Meeker points to several trends of importance to PR pros:
- Advertisers are still spending too much on traditional advertising. The big opportunity will go to those who master mobile advertising.
- Facebook and Google are even more dominant in advertising and distribution. And Facebook is charging ahead.
- Facebook, with both Messenger and WhatsApp, is dominating in the fast growing messaging area.
- Not all is bad news for Twitter, as the average daily time on Twitter has increased.
- With over 10 billion views per day on each of Snapchat and Facebook, video live streaming is mainstreaming. As Martin says, we've gone from live to live - live TV to live streaming.
Are you using the PESO - paid, earned, shared, owned - model of PR? Trying to understand why Google is introducing another new chat app? Trying to figure our how to use Apple's new Podcasts Connect portal. Or just trying to protect your PR company from defamation litigation arising from online activity?
Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast.
#IPRMustKnow Allo Google? In this week's #IPRMustKnow segment, we talk about Google's announcement of Allo and Duo. Allo is an intelligent chat app. Duo is a new one to one video calling app. They will be added to Google's existing Messenger and Hangouts app, giving Google a total of four messenger apps in the market. (Did we say Google+? Not really, as it looks like G+ is continuing its long fadeaway.) We talk about what Google is up to. Why new apps when it has two reasonably successful apps already in the market? The answer seems to lie in the integration of Google's intelligent assistant. But with all the churn in apps, has it lost the trust of people? Has it lost the sheen of the new that enabled newer entrants like Instagram and Snapchat to catch on. Can a middle-aged Google compete with the new and lean startups that have come up? Or will its huge database of knowledge about us give it an unassailable advantage in the era of the intelligent assistant.?
Protecting your company against defamation litigation If you are an online publisher, you may find yourself on the wrong side of a defamation lawsuit. Gini points us to an article in PR Week by Michael Lasky of law firm Davis & Gilbert. Practical advice for the firm with a problem.
Understanding Apple's Podcasts Connect Portal If you're a professional communicator, the odds are that you are creating a podcast or are considering starting a podcast. iTunes is the channel through which most people receive their podcasts. And it also has a reputation among podcasters to be demanding and unforgiving in setting up and maintaining podcasts. Recently, Apple has introduced Podcasts Connect, a new portal through which podcasters register and list their podcasts through iTunes. And as an illustration of nothing is ever as straightforward as it should be or may appear to be, reports have bounced around social media about podcasters messing up their podcast listing on iTunes as a result of changes they have made via Podcasts Connect. Happily, we have YouTube. And Libsyn, one of the leading podcast hosting services (ProPR.ca is hosted on Libsyn) has posted an "Explaining Podcasts Connect" explainer video. Libsyn's Krystal O'Connor walks through the functions of Podcasts Connect and shows how to use each. A great resource for newbie or experienced podcasters alike.
The PESO - Paid, Earned, Shared, Owned - Model of PR For our main discussion, we turn to a couple articles Gini Dietrich wrote regarding the PESO Model - the Paid, Earned, Owned, Shared Model and using PESO to drive your PR program. We talk about which to prioritize each tactic, how to integrate the paid portion and how to measure the effectiveness of each in our own programs.
Early data on the performance of Facebook Instant articles. Periscope makes videos permanent. Donald Trump does something that crosses the ethical line for PR pros. And we look at the deeper issues underpinning the discussion about Facebook's Trending Topics.
Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week's Inside PR podcast.
This week's #InsidePRMustKnows: * Publishers are reporting mixed results with Facebook Instant Articles, according to Digiday. They are driving traffic, but it is less engaged. Nevertheless, revenue is flowing to publishers. So, Instant Articles as a publishing platform isn't going away anytime soon. * Periscope is about to make videos permanent with save settings in its app. This is big news. Facebook Live Videos gained a huge advantage over Periscope by making it easy for people to save their videos. By making it easy for users to save their videos beyond the current 24 hour expiry date, Periscope will even up the playing field. * And in our "too bizarre not to be true item," Gini offers her thoughts on Donald Trump posing as a PR rep in a call to media. "It's not OK!"
Algorithms are not neutral In our main discussion, we turn our attention to lack of transparency in how Facebook's Trending Topics are selected. This is a far reaching and important issue. It's about Facebook's emergence as a media outlet. It's about dominance of one player. It's about the level of transparency necessary so that we can assess bias. And it's about the additional obligation to transparency and scrutiny that Facebook should now be subject to.
During our discussion, we cite several sources that you should read in order to have the facts to make up your own mind about what is at stake:
- Gizmodo focuses on potential filtering of conservative views
- Business Insider takes a second look at what is going on
- Facebook's Justin Osofsky provides Information about Facebook's Trending Topics
- Mark Zuckerberg's personal statement
We're belatedly celebrating the tenth anniversary of the Inside PR podcast. Terry Fallis and David Jones posted the first episode of Inside PR on April 3, 2006. Back then the tag line was "Inside PR: Going deep on the state and future of public relations." After recording 200 episodes, Terry and David decided that they'd said all that they wanted to say. But they didn't retire the podcast. Instead they passed it along to Martin Waxman, who had been co-hosting with Terry and David. Martin, in turn, brought Gini Dietrich and Joseph Thornley in as new co-hosts. And thanks to Terry and David's benevolence, the Inside PR podcast now has been running continuously for over ten years. That's a record of longevity that we're proud of. And we're not thinking of stopping anytime soon.
Also this week, we give a shout out to original co-host Terry Fallis, who has just been shortlisted for the Leacock Medal for his novel, Poles Apart. Terry has won the Leacock award twice before, for his first novel, The Best Laid Plans, and for his fourth novel, No Relation. The award winner will be announced on June 11. So check your Twitter feed on the evening of June 11 and send Terry your best wishes.
This week's #IPRMustKnows:
- Google is testing a feature to enable publishers to publish content directly to Google. A feature that we think would put Google on a more competitive footing with Twitter.
- LinkedIn has launched a new "ProFinder" service to compete with freelance talent banks by enabling potential clients to find freelance talent. Time to update your LinkedIn profile?
- If your practice touches on public participation or digital engagement, the IAP2 North American Conference in Montreal in September may be for you. Members of the IAP2 - the International Association of Public Participation - from the United States and Canada will gather in Montreal for three days of speakers and panels on public participation best practices and case studies. I attended last year's conference in Portland and found it to be a unique learning opportunity. And this year, I'll be not only learning, but also sharing some of what I know in a session titled, "Reaching the People at the Back of the Room: Using Online Engagement for More Inclusive Public Participation."
Also this week, we talk about the Counselors Academy Conference that Martin attended in Puerto Rico. Martin's big takeaway from the conference was the continuing trend for PR agencies to integrate design, video, paid media and other disciplines as the traditional silos of creative, advertising, PR and content converge.
While at the Counselors Academy Conference, Martin interviewed one of the keynote speakers, Duncan Wardle, Vice President of Creative Inc., Disney Parks and Resorts' creative think tank. He offers some great advice for priming creativity in our own organizations.
This week, Gini Dietrich, Martin Waxman, and Joseph Thornley chat about more changes to Facebook and their impact on our news consumption and publishers. Oh, and we couldn't let Boaty McBoatface go by without comment.
Martin tells us that Facebook is testing sections in its newsfeed - sports, entertainment, lifestyle, politics, etc. A good idea that will make Facebook a better browser experience for news.
Gini wants us to be sure to note that Buzzfeed has demonstrated that Facebook Live Video can aggregate broadcast-size audiences. Over ten million people watched Buzzfeed staff wrap elastic bands around a watermelon until it exploded. At one time during the forty minute broadcast 800,000 viewers were watching concurrently. Could there be any clearer indicator that if Facebook will build a video platform, we will come?
And dredging up for Joe memories of happy hours spent playing with toy boats in the bathtub, Boaty McBoatface showed that the public may have a better sense of humour than people in authority. If you ask a casual question, be ready for a whimsical answer.
Finally, Martin points out the recent article on Wired, Facebook has seized the media, and that's bad news for everyone but Facebook. News is important to Facebook. But it's not what Facebook cares about. Instead, the platform is focusing on packaging content as an experience that will draw us and keep us. The content doesn't matter to Facebook as much as the packaging and whether it holds attention.
This week, GiniDietrich, MartinWaxman, and JosephThornley chat about all things Facebook.
It may be big, but Facebook is like a shark. It just keepsmoving. Recently, Facebook opened itself to sponsored content. Wetalk about recent changes at Facebook, including sponsored content.We talk about the need for adequate disclosure of sponsored contentto enable people to recognize it as such.
We also discuss Facebook Messenger's second email inbox. Itseemed to have sent a lot of people into a tizzy. Joe, on the otherhand, is quite happy to have Facebook Messenger filter out as manymessages as possible.
Facebook uses its huge data store to fine tune its news andadvertising algorithms. But kudos to the company for thisinnovation: Facebook introduced auto captioning to make itself moreaccessible to people with site impairment. Good on Facebook!
And we couldn't talk about Facebook without talking aboutFacebook Live Videos. They are available to all of us and we'vebeen using it. Video for the rest of us. Video that persists(unlike Periscope which expires.) Video that we can schedule withan event. Or, as we have done, video available only to members of agroup (join the Inside PR Facebook group to see the video Joe madeof his end of the recording of this podcast.)
This week, Gini Dietrich, Martin Waxman, and Joseph Thornley explore some of the great data and insights in Comscore's report on the Cross-platform Future.
If you've missed the biggest change of the past couple years, it may be because you're still interacting with the Web and social media on a desktop or notebook device. And if you are, you're in the minority. Yep, that's right folks. In December 2013, 53% of the time spent on digital media platforms was on mobile, 47% on desktop. Flash forward two years later to December 2015 and 65%, two thirds, of the time we spend on digital media platforms is now time that we spend on our mobile devices. Desktops have been reduced to one third of the time.
Comscore's data also provides some interesting insight into the use of social media and the differences between people under 35 (think Snapchat) and those over 35 (think Facebook.) But regardless of which cohort you are looking at, Mark Zuckerberg can feel good, as Facebook and Instagram rank among the top three most-used social apps across all ages.
The other side of the move to mobile is the ongoing rise of video. And this data was collected before Facebook launched Live Video.
If you're running a communications business, the Comscore report is a must-read. In fact, you may find that it provides you with the markers around which you'll be building your business plan for the next year.
Martin here. And we’re all back.
We start this week with three #IPRMustKnows:
Gini talks about Facebook’s new mobile app, Moments, that searches your camera roll, groups photos together and asks if you want to send them privately to the people in the shots. You can also create Moments for events, vacations, etc. (Of course, it’s not yet available in Canada :( .)
Joe discusses Facebook’s Media Central studio in NYC that coaches celebrities on how to use the platform and live video. He says good enough video isn’t good enough anymore and we should take video streaming seriously, not just wing it. Soon FB will up the ante when they let people broadcast high-quality live video that can be integrated into their own studio control room.
I mention PRSA Counselors Academy. This year, I’m chair of the organization and our annual conference for independent PR agency owners and leaders is May 1 to 3 in San Juan, Puerto Rico. There’s a fantastic program on the business of agency PR including a keynote on creativity from Disney’s Duncan Wardle. Here’s a link for more information or to register.
Our main topic this episode centres on the concentration of digital media and is based on The Game of Concentration by Joshua Benton, a story we read in the Niemen Lab Blog. The author makes the case that journalism used to be spread across North America because you needed a local newsroom to cover local news. With digital, you’d think that would create an even more distributed news world, but the high profile new media companies seem to be clustering in major markets like New York, Washington, LA or Silicon Valley, or Toronto, if you’re in Canada. Which means the media world is getting spikier and not flat. And that's a challenge to both journalists and PR pros.
We’d love to know what you think.
- What does the future hold for local media and PR practitioners?
- Will people's interest in the immediate world around them spark a resurgence of local stories and news?
Leave a comment on the blog, send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter. And we have a favor to ask: If you like this podcast, please rate us on iTunes.
Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.
Twitter turns ten. Four tips for good writing. And a legal decision that brings nothing good to anyone.
This week, on Inside PR 437, Gini Dietrich and Joseph Thornley fly without Martin Waxman. But we'll all be back again next week. So, please come back.
This week's first #IPRMustKnow: Twitter turns ten. It changed communications for Gini and Joe - and it's still as relevant for us as it's ever been. There's been a lot of talk about Twitter being in trouble. And while it may not be meeting the venture capitalists' expectations, it meets our expectations for a useful tool that we use every day. But as we look back, we know that Twitter was a learned tool. Just take a look at the very different first Tweets that Martin, Gini and Joe published.
Gini was true to her form, using Twitter to try another tool:
First Twitter post-for me a bit like jumping into a cold lake. I've been standing on the shore for a while just contemplating. Here goes.
— Martin Waxman (@martinwaxman) September 1, 2008
And Martin was loquacious. Why waste a good communications opportunity?
Testing ping.fm
— Gini Dietrich (@ginidietrich) December 6, 2008
Finally, Joe was dry and matter of fact in his first tweet.
trying out twitter
— Joseph Thornley (@thornley) March 10, 2007
For our second #IPRMustKnow, we point to an article by Sylvia Stead, the Globe and Mail's Public Editor, warning against the four most common sources of mistakes by journalists. As Gini and Joe see it, these aren't just the source of errors for journalists, but also for any research-based writer. Stead suggests,
"...it’s worth keeping these things in mind: 1. Stay focused. 2. Don’t hurry. 3. Never assume you know. 4. Check one last time – especially names, numbers and factual statements."
Finally, Gini and Joe talk about the Jian Ghomeshi trial and verdict in Canada. Not an easy issue. One on which we all have views. And not something that Gini or Joe would go near.
Gini Dietrich, Martin Waxman and Joseph Thornley are back together again for another Inside PR - the first in which all three of us are together in over a month.
IPR MustKnows In this episode's #IPRMust Know segment, we talk about Meerkat's pivot, Facebook Reactions and Snapchat's big video view numbers.
Meerkat is moving away from live streaming and attempting to pivot to become some type of video social network. Not surprising, given the tight integration of Periscope and Twitter and the introduction of Facebook live videos. It would be tough to see how Meerkat could stand out with the two main realtime social networks offering their own live streaming platforms.
Facebook Reactions have been with us for several weeks now. Chris Penn's early look at the impact of Facebook Reactions suggested that "haven’t statistically changed engagement yet. If you publish unengaging content, Reactions won’t help you. If you already have a highly-engaged audience, you will likely continue to do so – Reactions don’t appear to make it better or worse." We offer our own early reactions to Reactions.
If you didn't have enough video in your life, take a look at Snapchat. Snapchat's CEO Evan Spiegel says that Snapchat users are watching more than 8 billion videos per day. There's clearly an audience for video. So, if you produce video as part of your initiatives, it's worth checking out what works well on Snapchat.
Fake accounts. Could this happen to you? We close out this episode with a discussion of the communications agency executive who faked over $250 million in contracts go gain advancement at this advertising agency. Sad but true.
And a big thanks to Suzy Chisholm. Suzy, who heard Joe state a few episodes back that he preferred single purpose apps over those that take a "Swiss Army Knife" approach. Suzy, who lives in Switzerland, sent us three Swiss Army Knives, branded with the Philips logo (where Suzy works) and a very nice note. Thank you Suzy. You brought smiles to our faces and reminded us that there are times when you want to reach for that one thing that does it all. :)
This week, Gini Dietrich and Martin Waxman fly without Joseph Thornley - who has gone missing. (Drat that day job.)
Martin leads off with a discussion of Jack Dorsey's attempt to shift perceptions in the ongoing conversation about the future of Twitter. Gini talks about the importance of managing crises by participating in conversations where they are already taking place. As Gini points out, many people resist change to the applications they know and are accustomed to using. That resistance will only be overcome with clear explanations and allowing people time to consider and try the new and changed features.
Speaking of shifting perceptions, Martin and Gini have a great discussion about ads featuring celebrities. And then they use this as a launching point to talk about advertising equivalencies (AVEs) and the importance of the PR industry to measure meaningful outcomes.
Gini Dietrich, Martin Waxman and Joseph Thornley take a look at PRSA's Counselors Academy this week. The Counselors Academy conference is coming up May 1-3 in San Juan, Puerto Rico. All three of us have participated in the past. It is a unique opportunity for PR agency leaders to learn about the "business of the business." It's a networking place to find others who share the same business challenges that you do as a communications business leader. In fact, Martin, Gini and Joe first met at the Counsellors Academy annual conference in Phoenix. It's not too late to register for this year's conference. If you do attend, make sure to say hello to Martin! :)
For our second topic, Gini asks the question, "Is specialization in PR a thing of the past or the way of the future?" Martin and Joe weigh in with their views and how they have harnessed generalist and specialist knowledge in their careers.
On this week's Inside PR, Gini Dietrich and Joseph Thornley talk about keeping comments from dying. Gini talks about her experience with the SpinSucks blog. Gini has watched comments on her blog decrease while conversation on private Facebook groups has increased. One of the things she is doing to bring renewed life to the comment area of SpinSucks is to switch from LiveFyre to Postmatic for comment management. Postmatic enables commenting via email. Danny Brown is a big advocate of Postmatic, which enables commenting via email. Danny says that he has experienced a substantial lift in comments on his blog since enabling email comments through Postmatic. So, Gini has decided to try it. She's testing it out now and will chronicle her experience with it on future episodes of Inside PR.
We also talk about the absolute must-use, can't live without it tool for all content publishers - Google Analytics. Gini and I use Analytics daily for all of our sites. We talk about why - the insights into the performance of our content. We spend so much time creating it. Why walk away and simply hope that it reached an audience. We share how we use it - and hopefully this will help you as well.
Martin here and this week, it’s part two of our discussion about apps and tools we like.
But first #IPRMustKnow:
The Twitter 10K – No it’s not a marathon, it's the chatter that Twitter’s going to increase its character limit to 10,000 (from 140). We’re mixed on what we think about this. Gini feels it’s another replacement for the verbosity of emails. Joe noticed that even with more characters in DMs, he’s getting fewer of those. I wonder if this isn’t another way to keep people on the platform in mobile. OK, we all like Twitter the way it is... but we also don’t want to be curmudgeons.
Peach – the social network flavour of the moment. Peach is a new social network and messaging app created by Vine’s co-founder. Have you tried it? When we recorded this episode, Gini, Joe and I each had two friends on it and (hint) they’re all hosts of IPR. It’s too early to tell whether or not Peach will catch on – certainly the network effect isn’t evident yet. But, like all new social platform, we encourage you to check it out and see for yourself. And feel free to connect with us there.
And that brings us to our main topic - apps we like and use.
Slack
If you haven’t tried it, Slack is a collaborative chat and networking app that helps manage projects and workflow. Among other things, we use it to prep for IPR. You can set up channels for conversations specific to your needs (i.e. client channels, trends, etc.), add and save links, post documents and easily find what you’re looking for through its search. We all like its simplicity and that it gives us the ability to communicate in the moment.
Auphonic
Auphonic is an audio production app that we use to produce IPR. It lets us edit, include metadata, equalize sound and reduce hum. And because of Auphonic, Inside PR now has its album art back on iTunes.
What other apps would you recommend? We’d love to hear your suggestions and test them out.
What are the tools that you as a communications professional use every day in your work? The tools that you just couldn't live without?
This week on Inside PR, Martin Waxman, Gini Dietrich and I talk about the top apps and digital tools that we use and that we recommend should be in every communicator's toolbox.
First up: Evernote. An amazing app for taking notes, for organizing your ideas, for developing to do lists. It's an app that syncs across all your devices - desktop, your table, and your phone. Evernote has a range of plug ins and extensions that make it even more useful. Gini has a Moleskin notebook that she uses to handwrite notes, which she then scans into Evernote to make them searchable. I use Evernote's Scannable iOS App in place of a traditional scanner. Just point it at a document and Scannable will capture the document and import it to Evernote and enable you to share it via the channel of your choice. If you are still taking notes in Word and saving the notes as separate documents, consider trying Evernote. Your thoughts, ideas and images will always be a search away.
Next, Gini tells us about Zoom.us. We recorded this podcast on Zoom.us. It provides great HD audio plus HD video. (Yes, the quality of our audio is not all that we'd like it to be. That's not Zoom's fault. That's because we are using WiFi to connect to the Internet. Clearly, we need to use wired connections if we want the highest quality audio and video.) Zoom.su enables users to set up meetings and invite participants, who can join simply by clicking on a link. Participants can connect to audio via the Web or the phone. We've found this tool to be a far superior user experience when compared to something like WebEx or even Skype.
Finally, this episode, we talk about Feedly. Feedly is our RSS reader of choice. Feedly delivers the content from the sources that matter to us as soon as it is published. And unlike earlier RSS readers, it makes the act of subscribing as simple as copying a URL into the subscribe window. This is important to people who need to follow a specialized subject or a set of experts and who cannot rely on their social networks to tell them about something. Martin looks at Feedly as a "personal subscribe button" that delivers content to one inbox.
Martin Dietrich, Gini Dietrich and I are all back together for Inside PR 430, the episode that marks the turn of the year. Out with 2015. Here comes 2016.
This week, we discuss the things that stood out for us as we left 2015 behind.
Remember Google Zeitgeist? Well, it's a thing of the past, replaced by a new 2015-year-in-review site that takes advantage of the updated Google Trends site. Google Trends was relaunched in mid-year to provide data on searches up to the current minute. (Late in 2015, Google added a pop-out feature that enables you to keep a display of the trends and the latest stories on each that automatically update and scroll in your browser.) Google has used the new trends to curate the most significant searches of the year. And for those outside of the United States, Google has created a series of pages for different countries. And yes, we still have differences in interests. We share some things in common - the Paris bombings and the Pope, for example. But we also search for the more local events and people that are most important to us where we live. Google's year-end was a smart way to highlight the new Google Trends. If you haven't visited Trends lately, give is a try. It's smart, timely and useful.
We're moving to a mobile-first world. And that means that we are spending more time in mobile apps instead of on the Web. That's a big problem for Google, which founded its business on Web searches. But Google, like time, never stands still. And in November, Google announced that it is integrating mobile app content into searches on the Google app. Users of the Google App will be able to see content that exists only in mobile apps. Even better, Google will enable them to "open" the app as a streaming app, even if they don't have the app itself installed on their phones. Google says that this is still an experiment, and the company rolled it out to Android users in the US-only. Yes, US-only. The rollout to the rest of the world can't come soon enough. And to the Google naysayers, here's evidence that Google is not going to slip into irrelevance along with desktop computing.
And Google has to innovate to keep up with the new pacesetter, Facebook. One of Facebook's biggest moves in the past year has been the launch of Facebook Instant Articles. The basic concept is that publishers will post their stories natively to Facebook. By doing this, Facebook is providing a near instant loading of these stories on Facebook's mobile apps. The company marshalled behavioural data it had collected in order to convince publishers that they should accept that the future of publishing is distributed across whatever platform people want to use. And by far and away the biggest platform of all is Facebook. Facebook introduced Instant Articles on a limited basis in May and then rolled them out to all users in October. Judging by my Facebook news feed, Instant Articles have become a permanent fixture of the news distribution system.
Attention is fragmented. And we want content immediately on the mobile device we are holding. In 2015, Google captured the implications of this in the concept of micro-moments - those instants of undivided attention which may lead to decisions and action. Google backed up this concept with research and published a special Website for marketers dedicated to Micro-moments. If you missed the site when it was first published, it's well worth a read now.
And with all these changes, what about SEO. Clearly, the SEO playbook has changed substantially in recent years. We talk about whether PR pros are keeping up with the changing environment, technologies and best practices.
Are we talking only to ourselves? We hope not. Please let us know what you think about the things we discussed on this episode.
On this week's Inside PR podcast, Gini Dietrich and I take a look at some big changes about to occur on the mobile Web and the changed world of professional communicators.
AMPhtml will speed up the mobile web
If you haven't been paying attention to AMPhtml, you should be. AMP stands for Accelerated Mobile Pages and it is Google's effort to speed up the mobile Web. It has involved publishers, tech companies, analytics providers and advertisers in the effort. We should start to see Google AMP pages start to show up in search results in late February. Early test reports suggest that users will see substantial improvements in the speed of pages served on mobile devices. Pinterest, for example, "found that AMP pages load four times faster and use eight times less data than traditional mobile-optimized pages."
Write interesting content on topics that people are about
How do you create content that people really want? Well, a proven technique is to write about the things that people are searching for. Gini tells us about some useful keyword tools she is using: AnswerthePublic, FAQFox, and KWFinder. We know that we have to write unique content that will be valuable to people. But it still helps to write about things that people care about.
Finally, we talk about how different what we do as communicators as we enter 2016 is from what we did a few years ago. We're more digital, analytics-driven, performance producing. But we wonder if the broader industry can make this move.
Martin Waxman was traveling this week. However, he will rejoin us for next week's podcast.
Gini Dietrich, Martin Waxman and I are back with another episode of the Inside PR podcast. And we're doing something different. We're using a new application, Zoom.us, to record the show.
Podcasting is new and old at the same time. It's relatively new when compared to traditional radio. But still it's been around for a decade now. And the Inside PR podcast is in its tenth year of production. For all of its life, we have recorded it as a double ender, with the hosts each recording their tracks locally on their computer or a dedicated recorder. Following recording, we upload our individual tracks to a shared dropbox. Then the show's producer edit combines the voice tracks together with the musical intros and outros, edits out the bloopers (yes, there are even more than the ones that you hear) and runs the finished product through a program called Auphonic to eliminate background rumble and level the sound across the different input sources.
Zoom.us replaces the double ender recording of individual tracks onto separate devices with a single online recording which can be downloaded as a single, level-balanced track. This eliminates a lot of work. But even more importantly, it also enables us to capture the recording on video. And we're keen to add a video component to what until now has been an audio-only podcast.
So, for now it's an experiment. If you listen closely to this week's episode, you'll hear some significant variations in the sound quality between Gini, Martin and I. We're attempting to identify the source of the differences - mic quality, the age and specs of the computer, the quality of the internet connection are the obvious first candidates for scrutiny. But as we bring up the general quality level, we hope to move on to offer a video feed in addition to the traditional audio feed. So, stay tuned for that.
But enough about the technology. How about the discussion? This we we talk about being more productive by doing deep work, not shallow work. Whether you are a consultant or a corporate exec, I think you'll find something in this discussion that you can put to use to improve your productivity.
Martin Waxman, Gini Dietrich and Joseph Thornley are back with another episode of the Inside PR podcast. This week, we point to several #IPRMustKnows:
- Gini talks about the backlash against Black Friday consumerism and what one company did, announced it would be closed on Black Friday. A gesture that gained them tremendous positive commentary around social media.
- Martin tells us that Rogers Publishing is pulling its Canadian fashion magazine, Flare, from newsstands, starting in January 2016. They're not abandoning the magazine. They'll keep publishing it digitally, because that's where their audience is. Traditional magazines continue to evolve.
- On the growth side of the ledger, podcasts are on their way to the Google Play. US Podcasters are registering their podcasts with the app now. Expect to see the launch to consumers early in 2016.
The US-first launch of podcasts on Google Play, the US-first launch of Facebook Instant News, the US-first launch of the Apple News launch raises an important issue for non-Americans. In a world in which first to market and first to use provides a real advantage, social businesses and marketers outside the US must play catch up again and again.
Finally, we talk about SXSW's bobble of the gamergate panels. This was big news when it happened and it will be interesting to see how it colours the conference when it opens in March.
This week, Martin and Gini do another two-hander, as I'm AWOL. (I have to stop making a habit of this.)
Martin's #IPRMustKnow takes us to the other side with Alex Trebek and Jeopardy's Virtual Reality experience. Really?!?!
Gini's #IPRMustKnow is the removal of share counts by Twitter. You'll have to find another way to get your share counts. Don't freak out. It's OK.
But let's talk about something cool for our main discussion. Let's talk sensory metaphors. Jonah Berger's recent contemplation of why cool is still "cool." Or it that hot?
Are we talking to ourselves? We hope not. Please let us know what you think about the things we discussed on this episode.
Yes, it's been a long time. Too long.
We haven't posted, even though we have recorded podcasts.
And that's all on me. This has been the busiest autumn for work that I've had in years. And I found I just lacked the energy to do that one more thing, to post Inside PR at the end of the day.
It's on me.
If you're reading this, if you're still subscribed to the podcast, Thank you! Here's the first of several that will be posted over a relatively short time as we catch up.
Today's episode: Canada, the land social media forgot. It's a two-hander. Just Martin Waxman and me. Gini is still on the road. But all three of us will be back together again next week.
Are we talking to ourselves? We hope not. Please let us know what you think about the things we discussed on this episode.
Leave a comment on the blog, send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
A couple of weeks ago, the New York Times ran an article titled, “How Not to Be a Networking Leech: Tips for Seeking Professional Advice.” It gave better advice than, "Stop asking me to pick my brain!", which tends to be the reaction from nearly every professional services provider in the world. This is the topic of conversation on Inside PR 4.24.
We’re back after a brief end of summer hiatus and start off with this week's #IPRMustKnow segment.
Martin: Signal, Facebook's new app for FB and Instagram, gives journalists a set of tools to discover breaking news, curate visuals and stories and share them on various platforms.
Gini: Google and Twitter have teamed up to provide an open-source competitor to Facebook's Instant Articles, a place for publishers to display breaking news on mobile.
Joe – How do you spell Google Reader? Apple News. Joe gives an overview of the much-touted app. He likes the visual interface but doesn't think it's a replacement for an RSS reader yet. And he offers a quick hack on how to get the app if you’re not in the U.S. – but you’ll have to listen to the show to get it :).
And our talk of the big three - Apple, Google and Facebook - brings us to our main topic: a New York Times op-ed by Berkeley prof Robert Reich called, Big Tech Has Become Way Too Powerful. Reich contends Facebook, Google and Apple have too much influence over the government and regulators and the way we discover news and content.
Listen for our discussion. And please send your thoughts. We're interested to hear what you think.
We end by answering a question Barbara Nixon posed on Facebook and Twitter: 'What should new PR pros expect and prepare for when interviewing for an entry-level PR position?'
Gini wants to hear where people see themselves in five years and where their career path is heading.
Joe tries to have a conversation with potential hires to see if the person can exchange ideas with him, and if they fit into a culture of creativity and curiosity.
Martin suggests searching the company to find out about the principals, how they think, and what their culture is. And then search yourself to see if there are any red flags.
Any other suggestions? We’d love to hear from you.
Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
And we have a favor to ask: If you like this podcast, please rate us on iTunes.
Thank you to the people behind Inside PR.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
Inside PR is produced by Joseph Thornley.
To be or not to be...that is the question. The question we ponder this week is whether podcasters should post their audio tracks to YouTube and what Facebook is doing with video.
This week, on Inside PR 421, we introduce our first Inside PR Book Club #IPRBookClub, featuring The Business of Podcasting by Donna Papacosta and Steve Lubetkin. We're not alone in the book club. Mark Blevis, co-author of Touch, and Kevin Anselmo from the FIR on Higher Education podcast weigh in with their thoughts on the book. On top of that, Donna Papacosta joins us to tell us who she and Steve were thinking of when they wrote the book and what they hope people will take away with them from reading it.
We also have our regular IPR Must Know #IPRMustKnow segment:
More evidence of the power of search to shape opinion. This time, it's an academic study showing that manipulating search results can affect how people vote. It's important for us to constantly be aware of the power of Google.
Gini and the Arment Dietrich team tested Facebook's Notes feature and they discovered that posts written via the Notes feature are in fact extending the reach of their content. If you have a company page, it's worth taking a fresh look at whether you should be posting content via Facebook Notes.
Martin points out that, after several years absence, Twitter posts are again showing up in real time in Google's desktop search. The return of a beautiful relationship.
We’d love to hear from you.
Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
And we have a favor to ask: If you like this podcast, please rate us on iTunes.
Thank you to the people behind Inside PR.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
Inside PR is produced by Joseph Thornley.
This week, we have something special: Joe’s interview with Neville Hobson, co-host of theHobson & Holtz Report and one of the first PR podcasters.
But first, our #InsidePRMustKnow segment.
Martin: The social news distribution space is getting a little more crowded. Facebook’s adding a Twitteresque app to let publishers send out breaking news alerts.
Joe: An academic study shows that what works for marketing – good SERP – also will affect voting decisions in elections. Something for us all to be aware of and vigilant about. Also, helps understand the concern of European authorities over the dominant share of search held there by Google.
Gini: How do you drive more traffic to a podcast? Eden Spodek, who’s launching her own podcast in a few weeks, suggests posting the audio and an image to YouTube and Gini tried that. We’ll let you know what happens.
Now onto Joe’s conversation with Neville …
As you’ve probably heard, Neville is leaving the FIR Network after 10 years and tells us he’s going to be focusing on creating more written content. In a wide-ranging discussion, he takes us on a journey that begins with the early days of podcasting, or as he calls it ‘home brew radio’. Neville tells stories about what he’s observed and learned along the way. He mentions some of the people who inspired him and shares his thoughts on what makes a podcaster great (hint – curiosity).
And speaking of podcasting… Just a reminder that we kick off our #InsidePRBookClub next week with a discussion of The Business of Podcasting by Donna Papacosta and Steve Lubetkin. We hope you’ll read it and share your thoughts.
With the news of Zirtual closing shop, seemingly overnight, Gawker taking down stories, the Reddit interim CEO stepping down based on the social media mob, and journalists writing stories that just aren't based in fact, Vox is claiming the Internet is dead.
Here is what they have to say:
What links these seemingly dissimilar stories is a very basic fear — the idea that the internet as we knew it, the internet of five or 10 or 20 years ago, is going away as surely as print media, replaced by a new internet that reimagines personal identity as something easily commodified, that plays less on the desire for information or thoughtfulness than it does the desire for a quick jolt of emotion.
It's an internet driven not by human beings, but by content, at all costs. And none of us — neither media professionals, nor readers — can stop it. Every single one of us is building it every single day.
We encourage you to read the Vox piece and listen to the episode.
Joseph Thornley here. On this week's Inside PR, Gini Dietrich, Martin Waxman and I talk about Gini's experiment reposting older content and some of the trends in blogging and publishing that it pointed to.
Also, this week, we launch the Inside PR Book Club #IPRBookClub. Each month, we will ask the Inside PR community to suggest a book that they would like to discuss with us. We'll name the book at the beginning of the month and then take two or three weeks to read it. As we do this, we'll invite our listeners to read the book as well. And then, most importantly, we'll ask you to share with us your impressions of the book. What was most useful? What rang true? What missed? We'll ask you to submit your impressions as comments on the IPR blog. Or even better, we'll ask you to send us audio comments to the insideprcomments@gmail.com email address. Then we'll collect your comments and our own impressions and put together a special Inside PR episode in which we discuss the book. And I mean WE. Because we plan to play your audio comments and read the comments you leave on the Inside PR blog. Yes, we're going to not just review books but make this a real book club with all of us taking part in the discussion.
For our first book, we're going to talk about something that should be of interest to the podcaster in all of us, The Business of Podcasting by Donna Papacosta and Steve Lubetkin. This is a brand new book by two podcasters who share with us the lessons they have each learned in over a decade of experience in podcasting. It's a short read - perhaps two hours time. Full of tips and examples. You can get your copy from Amazon.
We also have our #IPRMustKnow segment. This week, we tell you about three things we think you should be sure to note:
The New York Times is reinventing the way it presents advertisements on mobile devices;
Facebook marches on. They now can claim 1.49 BILLION monthly active users. Facebook, he Internet for most of us.
Gini points us to an article of useful tips to ensure that we stay on the right side of the law with our visual storytelling.
We do this for you. And we’d love to hear from you.
Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
And we have a favor to ask: if you like this podcast, please rate us on iTunes.
On this week's Inside PR podcast, Martin Waxman, Gini Dietrich and I talk about three #IPRMustKnows. All three involve either Google or Facebook and two relate to video. Listen to the podcast for news about Facebook tools for video publishers, a new YouTube mobile player and the next steps in gutting Google+.
Our main discussion item was suggested to us by Robert Carver (Thanks Robert!). Recently, Ezra Klein peered into the future and came up with the question, Is the Media Becoming a Wire Service? Klein's article is thought provoking and a worthwhile read. He posits a tradeoff between greater reach and an erosion in innovation. Gini, Martin and I are drawn into Klein's vision of the future with both enthusiasm and trepidation. Give it a listen and then tell us what you think? Is Klein's vision of future journalism something that you think will come to pass?
Martin here and I hope you don’t mind if I start with a plug. I’m heading to SXSWV2V in Las Vegas to be a mentor and on a panel called, The Best City in the World May Not Be a City at All. We'll be talking about what it takes to make the kind of community people flock to live and work in and whether that's a physical location, online or a creative combination of the two.
Now onto the show with our #IPRMustKnow for this week:
Meerkat introduces Cameo – a new feature that lets you hand off your livestream to other users and offer another angle on a real-time video story.
Twitter keeps getting better at paid promotion and rolls out campaign insights and audience personas to all users.
Facebook changes its settings and allows people to choose which friends and brands they want to see more of in their newsfeed. Have you adjusted yours?
In our main topic, we discuss a recent Pew Study that focuses on how and where we discover and consume news. Turns out 63% of people on both Facebook and Twitter get news from those platforms. Which helps explain why social networks continue to evolve into media companies.
One stat that stood out: just over 60 per cent of millennials get political news from Facebook and 37 per cent from local TV. The numbers are reversed for boomers. What does that mean? Well, don’t think that millennials will switch to TV when they become ‘mature adults’ – because, hey, that’s what adults are supposed to do. It's yet another wake up call to mainstream media - and PR - on the need to evolve and transform.
And while we’re on the subject of media, do you get a newspaper delivered to your door? If so, how often do you read it? Where do you go first for information and news – social platforms or MSM?
We’d love to hear from you.
Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
About a week ago, a PR firm executive wrote a column titled, “PR Agency Leads Should Only Follow On Twitter.”
You see the author, a lead at a very well-known firm, thinks those of us who run agencies should only follow people on Twitter—not engage, respond, or even tweet.
We discuss why this is short-sighted and what PR pros can take away from it.
This week on Inside PR, Martin Waxman, Gini Dietrich and I give you three #IPRMustKnows plus we talk about
First, the #IPRMustKnows:
- Meerkat introduces and embeddable player. Now you can put your streaming media on your own site.
- Yeplive joins the streaming video field. And it lets you shoot your video in landscape mode, unlike Meerkat and Persicope which serve up your videos in portrait mode. You can get the Yep Live app in the iOS and Play stores.
- Google "began remotely installing audio-snooping code that was capable of listening to users." The code supports Google's hotword feature that enables voice commands. This is the kind of feature you need to be aware of. Remember what you enable on your device because always-on monitoring has become a "feature" of our lives.
In our main discussion this week, we turn our attention to the increasing role of algorithms and computer code not only to shape the distribution of news, but also to create content. Do you know when your news is generated by a person or generated by an algorithm? This is the type of development that strongly divides people. And it is a discussion that we'll surely be having much more in the future.
We'd love to hear what you think.
Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
And we have a favor to ask: if you like this podcast, please rate us on iTunes.
This week we put on our pop music hats and talk about intellectual property and Taylor Swift.
But first #IPRMustKnow:
Google launches YouTube Newswire to verify breaking video news in real-time. Is the newswire about to be crowdsourced?
Speaking of news...Twitter announces Project Lightning, a curated source for news and major events, assembled by the Twitter media team (i.e. people not algorithms).
And...NYTimes temporarily blocks its homepage access from employees in an effort to help journalists better understand their readers who are accessing their news via smartphones and tablets and not from the virtual front page.
Taylor versus Goliath? Taylor Swift stood up for independent artists and their right to be paid. And Apple Music, which was offering a three-month free trial to users subsidized by not paying royalties to artists, backed down. Swift argued that she personally doesn’t need the money, but independent artists shouldn’t have to lose the equivalent of one-quarter of their income to a profitable corporation like Apple.
Apple is an organization that has gone a long way to define its brand and design aesthetic and cultivated a loyal following. The company quickly realized that when people are deciding which music service to subscribe to, they’d rather be on the side that plays fair, not the one that’s seen to be taking advantage of artists.
Apple made its about-face after listening and being open to Taylor Swift's POV. Swift is showing herself as a powerful social media force. And she's smart about the way she does her own PR by creating opportunities for fans and building loyalty and engagement.
The bottom line: You may have to give away some content for free but profitable organizations should value intellectual property and not think of it as license to make money on the backs of creators.
And check out Gini’s rant on the high cost of the free economy!
We'd love to hear what you think.
Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
And we have a favor to ask: if you like this podcast, please rate us on iTunes.
Though we recorded this the afternoon of game six, the Blackhawks won the Stanley Cup that evening!
Go Blackhawks!
The parade was yesterday and more than two million people descended on Soldier Field (which only seats 61,500) to celebrate with the team.
There is something to say about Chicago and its sports teams: We love them here.
This week, we’ve added a new feature on the show called IPR Must Knows. It will be an ongoing feature and we’d love for you to participate. Use the hashtag #iprmustknow if there is a story you’d like us to cover. We’ll add it to our list!
And this week…
IPR Must Knows * Twitter announces you can send DMs longer than 140 characters starting on July 1. * Facebook has changed its algorithm to put more placement on the things where you spend the most time. Creepy or cool? Joe wrote a nice piece about it. * A new Flipboard-like app is coming to Apple this summer with the new iOS9.
The Industry Must Change The meat of our show is about the industry that needs to change. And it’s not just PR, it’s advertising, too.
On Medium, Gareth Kay talks about the advertising agency model that is dying and about it’s evolution.
On his own blog, Stephen Waddington talks about the PR industry and the lack of evolution.
Both of these, of course, are not new conversations, but we acknowledge there has been a remarkable period of change and it’s time for everyone to grow, innovate, and produce.
This could mean we recommend things where we don’t have expertise. For instance, communicators may recommend paid media. Advertisers may recommend inbound marketing. And marketers may recommend earned media.
The evolution is not only about incorporating new tactics and new technologies, but also about doing what’s best for the organization…not what’s in your own best interest.
We’d love to hear what you think.
Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
And we have a favor to ask: if you like this podcast, please rate us on iTunes.
What happens when we are trying to communicate with people who live in another place with a distinctively different culture? Do they do things differently there? How can we be sensitive to these differences?
As communicators, we are attuned to the audience we want to reach. But still we are grounded in the people around us, to where we work and live. It's hard not to have our approach shaped by "the way we do things around here." In other words, the local culture. It's what we're exposed to each and every day. So we don't challenge or think about whether it is the best way of doing things.
On this week's episode of the Inside PR podcast, we explore these questions with two guests who have lived and worked on both sides of the Atlantic.
Suzy Chisholm is head of communications at Philips Switzerland. A transplanted Canadian, she has spent over twenty years living and working in Switzerland, a country at the heart of Europe and a country with three languages.
Sherrilynne Starkie has worked in Washington, London, the Isle of Man and now in Canada.
Both Suzy and Sherrilynne offer their perceptions and insights into the challenges of communicating in different cultures. And then Martin, Gini and I weigh in with our own thoughts.
You want to make your point. So, which do you try to do? Appeal to your listeners emotions? Or hit them with cold, hard reason?
Martin Waxman and I have a wide ranging and maybe too personal discussion of that question on this week's Inside PR podcast. And in doing so, we may reveal a little too much about ourselves. But isn't that why we podcast in the first place? So that we can not just communicate our ideas, but communicate them as real people?
What got us off on this line of discussion? An article by Lisa Lai published recently on HBR.org. In her article, Lai provides both a conceptual overview of the emotion reason dichotomy and some practical advice on how to decide which route to go in specific situations.
As I read this article, I realize that one of my failings through my career has been my propensity to appeal to reason. I approach the world as a rational place in which causes can be discerned and solutions devised. That's a world in which all things can be engineered with determination, focus, and a well thought through plan of action.
Martin allows that he sees things through the human lens and his first instinct is to appeal to emotion. He has struggled with the need to introduce the rational in situations where emotion just won't do it.
This leads us to think about the importance of being attuned to the other person in order to read which persuasion technique is best for them. And that takes us back to the most basic communication skill, listening. We must listen to the other person for the clues about what's important to them in order to figure out which approach to take with them. My preference doesn't matter. If I want to persuade another person I need to start with their preference as my anchor point.
That takes us even further afield to the most often used and most often abused communications technique of the digital era: email. You can't read the other person using email. You can't tell whether your argument is going to be effective, is going to tap the right place, either emotional or rational.
Finally, we talk about Crystal, a new app that promises to tell "you the best way to communicate with any coworker, prospect, or customer based on their unique personality." Machine-generated empathy!
We'd love to hear your views. What do you think of the reason vs. emotion dichotomy? Are you ready to rely on a machine algorithm to help you communicate in the mode preferred by the other party?
Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
And we have a favor to ask: if you like this podcast, please rate us on iTunes.
Thank you to the people behind Inside PR.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
Inside PR is produced by Ashlea McGrath.
We’d love to hear from you.
Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
And we have a favor to ask: if you like this podcast, please rate us on iTunes.
On this week’s Inside PR, Gini Dietrich, Martin Waxman and I talk about three things:
- Twitter's move of non-American account holders to Ireland;
- LinkedIn as a content publishing platform; and
- Buzzfeed’s bowing to advertisers’ demands to delete previously-published articles.
What do you think?
Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
And we have a favor to ask: if you like this podcast, please rate us on iTunes.
Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
And we have a favor to ask: if you like this podcast, please rate us on iTunes.
Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
And we have a favor to ask: if you like this podcast, please rate us on iTunes.
Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
And we have a favor to ask: if you like this podcast, please rate us on iTunes.
What do you think?
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We’d ask one favor of you. If you like this podcast, please rate us on iTunes.
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Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
We’d ask one favor of you. If you like this podcast, please rate us on iTunes.
Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
Target Canada got itself into big business trouble in Canada. And it got itself into even bigger reputation trouble with the way it is leaving the country.
Whether this was justified or not, the company seemed almost to be playing rope a dope, absorbing the blows without attempting to fight back.
Did Target give its employees, its suppliers and its partners a raw deal? Were they inept or calculating in their communications? Will this affect their reputation in the United States?
Gini Dietrich, Martin Waxman and I explore these questions on this week's Inside PR podcast. Give it a listen and make up your own mind. Does Target deserve the target on its back?
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We’d love to hear what you think.
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In this episode of Inside PR, Martin Waxman and Joseph Thornley discuss two news-related topics: one newspaper’s reported intent to assign staff reporters to create native advertising; and the impact of Google's Panda 4.0 algorithm changes on news release sites.
Reporters required to write native advertisements?
First, we give a shout out to Jesse Brown's Canada land podcast. In a recent episode, Jesse interviewed Giga Ohm's Mathew Ingram about an apparent move by Toronto's Globe and Mail to require regular reporters to make themselves available to write native advertisements. If you care about the state of journalism, the Canada land podcast is a must-listen.
Panda 4.0 preys on news release sites
Google has never really been happy with the news release and news release services. For some time, Google has advised content creators to put no follow tags in the links in their news releases. They view this as a paid link, not an organic link, and do not want authority to transfer via such paid links. It appears Google decided that voluntary action was not sufficient. Shortly after its Panda 4.0 algorithm changes were implemented, news release sites such as PRWeb, PR Newswire and Business Wire experienced a significant sharp decrease in the traffic they received via search engines.
How are you adjusting your promotion programs to compensate for Google's moves on the news release sites?
We’d love to hear your thoughts.
Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
Thank you to the people behind Inside PR
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
Inside PR is produced by Ashlea LeCompte.
Inside PR is part of the FIR Podcast Network.
This week on Inside PR, Gini Dietrich and Martin Waxman talk about the implications of the European Court's right to be forgotten regime and Scott Monty's classy announcement that he has left his role as social media head for Ford.
In the past two weeks, requests by European citizens have flooded Google with requests to delete information about them from the search engine's results. Gini points out that the European Court's decision requiring that Google takedown information upon request does not sit well with Americans, who see this as undermining the right to free expression. Nevertheless, she advises clients with operations in Europe and elsewhere to take note of this move. It points to the need for companies operating globally to be sensitive to different values in different places. Martin is uncomfortable with the potential that this ruling holds to rewrite and obfuscate history. Where do we draw the line between someone wanting to remove a hurtful or hateful opinion and someone who wants to remove or obscure facts? The true impact of this ruling will only be known over time.
And kudos to Scott Monty for the classy way that Scott announced on his blog that he had left his role as social media head at Ford. Scott praised his team, praised the company and praised the work that they did together. Others who are announcing a move would be well recommended to look at Scott's departure announcement as a template for the right way to handle yourself when announcing a career change.
Finally, Interesting factoid or fiction? Martin says that Canada is the only country in the world that still celebrates Queen Victoria's birthday as a national holiday. With fireworks no less. Is that true? Are we truly unique in the world?
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We’d love to hear your thoughts.
Inside PR is part of the FIR Podcast Network.
Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
Thank you to the people behind Inside PR
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
Inside PR is produced by Ashlea LeCompte.
Ashlea here, your Inside PR podcast producer…
Today Joe and I took part in a high-wire feat at CPRS Ottawa’s Re-Boot Camp for Communicators.
Together we demonstrated the basic steps of producing a quality podcast, talked about the hardware and software you need to get started, and published this edition – live.
If you’re listening to this episode now, it means we’ve successfully completed our act! Can you hear the applause?
In all seriousness, CPRS Ottawa’s Re-Boot Camp was a lovely time; thanks for having us!
Twas the morning after New Year's Eve. January 1 2014. And we're here - barely - to wish you all the best for the coming year.
We hope that you'll make a date to listen to Inside PR each week as we enter our eigth year of podcasting.
Cheers!
Martin Waxman, Gini Dietrich, Joseph Thornley
In this week's episode of Inside Pr, we talk about the biggest trend social media trend of all.
Happy New Year!
We are back at work, school, or whatever it is we do from 9 a.m. to 5 p.m. Monday to Friday. And Kristine Simpson and Julia Kent are also back, well rested and ready to jump in to 2013.
This week we chat about our New Years resolutions.
Julia's resolution is no surprise, if you have been listening to the show we all know how much Julia loves to read. So for 2013 Julia's big resolution is to read 24 books.
Kristine divided her resolutions in two categories: professional and personal. This is a good trick if you have specific goals you want to attain within the company you work for (i.e. get promoted, get more involved in internal communications, etc). Her personal goals include reading the Hobbit and the Lord of the Rings Series, as well as the Outliers by Malcolm Gladwell. Her professional resolutions include goals that will help her advance her career. Kristine sees 2013 as the year of the video and plans on doing a v-log once a month and producing more videos of Young PR Pros guests.
Julia mentions an interesting resolution from 2012: Young PR Pros. In January 2012, Kristine wrote a blog post about starting a podcast. Immediately after, none other than Julia commented on the blog, and the rest is history. So you see, New Years resolutions ARE possible.
We also mention David Gauthier's resolution to start a blog and use it to connect with professionals. See how far he has come with his new blog Dash Communications.
Kristine and Julia give young professionals five tips to writing down good resolutions that will help advance your career, just follow the SMART way:
- S: simple. One resolution is one goal.
- M: measurable. Make sure you can measure the resolution. You can't measure "be kind in 2013", but you can measure "read 24 books".
- A: attainable. Don't make a resolution you can't keep.
- R: relevant. Make the resolutions relevant to your career.
- T: time-bound. Resolutions are naturally time-bound, to be finished by the end of the year. But, if you want more of a challenge, break you resolutions up and put deadlines on certain aspects of a resolution. For example, if your resolution is to read 24 books, make a secondary resolution to finish two books by the end of January.
We wish all our listeners the best of luck with their resolutions. Thanks for helping become the amazing podcast we are today!
We would love to hear from you. Do you have any ideas for episodes? What topics do you want us to discuss in the New Year? Share your opinion or ideas by leaving a comment below or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros, @kristinesimpson or @kentjulia.
This week on Inside PR, Martin, Gini and Joe talk about the three questions that need to be asked before accepting a controversial client.
This week on Inside PR, Martin, Gini and Joe discuss the HR aspect of managing an agency and giving references.
This week on Inside PR, Martin, Gini and Joe discuss viral videos and Quora, the question and answer website that everyone is talking about.
This week on Inside PR, Martin, Gini and Joe kick off the new year by talking about what they think will be the next big thing in 2011.
This week on Inside PR, Martin, Gini and Joe finish discussing the trends of 2010 in their final episode of the year.
This week on Inside PR, Martin, Gini and Joe discuss the top trends in 2010 in part one of a two part episode.
This week on Inside PR, Martin, Gini and Joe discuss PR spam and the difference between community and engagement.
This week on Inside PR, Martin, Gini and Joe chat about several news items in social media and public relations this week.
This week on Inside PR, Martin, Gini and Joe and special guest, Donna Papacosta, take a look at the worlds of Public Relations vs. Advertising.
This week on Inside PR, Martin, Gini and Joe think back about what, if anything, they would change about their careers.
This week on Inside PR, Martin, Gini and Joe talk rogue accounts and what, if anything, a company should do about them.
This week on Inside PR, Gini and Joe talk about monitoring comments and how that may effect the conversation.
This week on Inside PR, Martin and Joe talk about how the media landscape is changing online.
This week on Inside PR, Martin, Gini and Joe talk about the recent changes to Facebook.
This week on Inside PR, Martin, Gini and Joe discuss the Netflix fiasco, disclosing client relationships and ethics in PR.
This week on Inside PR, Martin, Gini and Joe start the first show of the fall season with a discussion about various newsworthy and interesting topics
This week on Inside PR, Martin, Gini and Joe kick off the new school year with a discussion about the social media tools every new PR student needs.
This week on Inside PR, Martin, Gini and Joe discuss Terry Fallis' new book, The High Road, why measurement matters to Third Tuesday and how to deal when employees leave.
This week on Inside PR, Martin, Gini and Joe return from their vacation and discuss books, the publishing industry and how the way we read might differ entirely next summer.
This week on Inside PR, Martin and Gini discuss ghost blogging and whether it should be done or not.
This week on Inside PR, Joe and Gini discuss how social media interprets news as it happens and how some companies are not prepared to deal with it.
This week on Inside PR, Martin, Joe and Gini discuss a listener's comment on PRoper English and how they decide which events to attend.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.
This week on Inside PR, Terry and Dave welcome listener comments and discuss online reputation management.
00:27 Dave opens the show.
01:40 Terry welcomes the first comment from Jackson Wightman.
05:23 Dave introduces the next comment from Alexander Tuller.
08:28 Terry welcomes the final comment from Daniel Davidzon.
13:26 Dave introduces this week's topic (inspired by a Mitch Joel post): online reputation management.
27:16 Dave kicks off the -30- segment.
29:46 Terry closes the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.
This week on Inside PR, Terry and Martin welcome listener comments and discuss Martin's trip to SXSW.
00:29 Terry opens the show.
01:14 Terry welcomes a comment from Ann Lamanes.
03:26 Martin talks about his experiences at South By Southwest.
16:30 Martin introduces his 4Q's with Robert Scoble.
25:27 Terry kicks off the -30- segment.
28:33 Martin closes the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.
This week on Inside PR, Terry and Dave welcome listener comments and discuss the current state of Twitter.
00:27 Dave opens the show.
01:19 Dave welcomes listener comments from Danny Starr and Eric Portelance.
03:02 Terry reminds us that Martin is at South by Southwest, which leads to a discussion about the value of the conference.
09:13 Terry introduces this week's topic: the current state of Twitter, based on research from Barracuda Labs.
22:17 Terry kicks off the -30- segment.
24:55 Terry wraps up the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.
This week on Inside PR, Terry and Martin welcome a listener comment and discuss personal brand.
00:29 Terry opens the show.
00:59 Martin is heading to SXSW this week!
03:02 Terry's new book, The High Road, is coming out on Sept. 7th and The Best Laid Plans has been nominated for the National Post's Canada Also Reads contest!
04:44 Terry introduces and audio comment from Bob Crawshaw.
06:12 Terry introduces this week's topic: the relationship between personal brand and public relations.
22:18 Martin wraps up the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
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Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.
This week on Inside PR, Terry, Dave, Martin and Cheryl Breen are live at Podcamp Toronto!
01:03 Terry opens the show and we hear a female voice- Cheryl Breen from Coming Up PR is co-hosting the show!
01:28 Dave recaps his -30- segment from last week regarding the relationship between PR people and bloggers.
08:53 Cheryl gives her thoughts on blogger relations and social media from a student perspective.
11:30 Terry asks Gary Shlee for his perspective on the conversation.
15:50 Dave asks Keith McArthur for his take on blogger relations from the client side.
20:26 Katie Boland asks a question.
24:54 Jonathan of TO Tech asks a question.
27:37 Dave closes the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
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Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.
This week on Inside PR, Terry, Dave and Martin are live at Podcamp Toronto!
00:40 Terry opens the show.
01:23 Terry announces that Mary Attard, Cheryl Brean and Mike Kerr, all PR students at Seneca College, have started a PR podcast- Coming Up PR.
02:37 A big thank you to Guy Skipworth and Mediaco for providing the audio set up to record Inside PR live at Podcamp.
Producer's note: Thanks for the shout out, Terry!
04:00 Terry introduces this week's topic: Whatever happened to podcasting?
09:12 Chris Jackson makes the first comment.
13:35 An audience member asks a question about "old-school" PR vs. social media.
16:22 Jason Chambers gives his thoughts on podcasting.
18:04 Tod Maffin makes a comment.
22:05 Mike Kerr talks about being a new podcaster and PR student.
25:26 Martin starts the -30- segment.
29:17 Dave closes the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
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Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.
This week on Inside PR, Terry, Dave and Martin welcome listener comments and discuss the TTC'suse of social media.
00:29 Terry opens the show.
00:40 Terry reminds us that Podcamp Toronto is coming up on February 20th & 21st at Ryerson University. Terry, Dave and Martin will be there recording Inside PR live at 10:30 and 11:15 on Saturday morning!
01:50 Terry welcomes a comment from Jason Bedard.
02:58 Terry introduces a comment left on the blog from Dagan Henderson.
04:08 Martin reads a comment from Josh Turner which leads to this week's topic: the Toronto Transit Commission's (TTC) use of social media.
24:03 Terry starts the -30- segment.
28:47 Dave closes the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.
This week on Inside PR, Terry, Dave and Martin discuss the decline of blogging amongst young adults.
00:31 Terry opens the show.
1:00 Announcements: Third Tuesday is coming up on Feb. 23 at the Berkeley Heritage Event Venue with Mitch Joel! Also, Joe Thornley's new vidcast, SocialMediators, launched this week. Check it out!
02:44 Martin reminds us that Inside PR will be recording live at Podcamp 2010.
03:04 Terry opens a discussion stemming from an article he read about the decline of blogging amongst young adults.
14:20 Martin starts the -30- segment.
19:11 Dave closes the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry, Dave and Martin welcome listener comments and discuss the best ways to prepare for the departure of a senior team member.
00:29 Dave opens the show.
01:22 Martin introduces a comment from Laurie Smith of CNW. (See the whole comment on theblog).
01:47 Terry reads a comment from Jennifer Grinder.
08:50 Martin shares a neat analogy for Facebook, Linkedin and Twitter via @julito77
10:21 Terry introduces this week's topic: How can PR agencies minimize the impact of losing a senior team member?
23:08 Terry starts the -30- segment.
32:25 Terry wraps up the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.
This week on Inside PR, Terry Fallis and Martin Waxman welcome listener comments and discuss the future of newswires.
00:29 Terry opens the show.
00:50 Terry and Martin wish Dave Jones a Happy Robbie Burns Day AND a Happy Birthday!
02:22 Terry introduces a comment from Eden Spodek, one of the organizers of Podcamp Toronto 2010.
04:02 Terry reads a comment from Ben Hennessey.
07:50 Terry introduces a third comment from Rob Jeanveau, which also leads to this week's topic: What does the future hold for newswires?
17:57 Terry kicks off the -30- segment.
21:53 Martin closes the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.
This week on Inside PR, Terry Fallis and Martin Waxman talk about Podcamp Toronto 2010 and the ever-expanding world of social media.
00:29 Terry opens the show.
03:41 Terry mentions that Podcamp Toronto 2010 is coming up on February 20th at Ryerson University.
13:06 The guys give us some highlights of this year's Podcamp.
16:39 IPR will be recording live at Podcamp again this year!
22:01 Martin kicks off the -30- segment.
26:02 Martin closes the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.
This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss the future of Canadian print media.
00:27 Terry opens the show.
00:58 Terry introduces a comment from Will Knott.
04:19 Martin talks about some recent news revolving around Canadian media, which leads into this week's topic: What does the future hold for print media in Canada?
17:42 Terry focuses the discussion on how the changes in print media are going to affect media relations for PR professionals.
24:55 Terry kicks off the -30- segment.
27:48 Dave closes the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.
This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss Canadian podcasting- past, present and future.
00:28 Dave opens the show.
01:29 Dave mentions the comments that have been received for Episode #183.
02:21 To kick off 2010, Terry opens a discussion about podcasting in Canada.
16:01 Terry issues a challenge for PR students to produce a podcast!
16:07 Martin opens the -30- segment.
20:12 Terry closes the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, Terry Fallis and Martin Waxman discuss their top trends and developments in PR during the last decade. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. This week’s episode was produced by Terry Fallis.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.
This week on Inside PR, Terry Fallis and Martin Waxman discuss their PR wish lists just in time for the holidays.
00:29 Terry opens the show.
01:28 Martin welcomes a comment from Sallie Goetsch.
03:06 Terry introduces an audio comment from Scott Douglas, of Holyrood Partnership in Edinburgh.
08:49 Martin kicks off this week's topic: Martin and Terry make their PR wish lists.
20:09 Terry introduces the -30- segment.
23:31 Terry closes the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.
This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss the ways PR agencies approach the pitching process.
00:28 Dave opens the show.
02:24 A special announcement: Terry has signed a publishing deal with McClelland & Stewart for the sequel to The Best Laid Plans. Congratulations Terry!
04:33 Producer's note - to see the hideous sweaters the guys are talking about, go to: wearetightknit.ca
05:45 Terry introduces this week's topic: how PR agencies approach the pitching process to win new business.
30:08 Dave kicks off this week's -30- segment.
33:04 Terry closes the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.
This week on Inside PR, Terry Fallis and Martin Waxman discuss the top ten Web trends predicted for 2010.
00:28 Terry opens the show.
01:54 Martin introduces this week's topic: The top ten Web trends for 2010, according to Pete Cashmore.
27:50 Terry introduces this week's -30- segment.
29:57 Martin wraps up the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.
This week on Inside PR Terry Fallis, David Jones and Martin Waxman have an in-depth discussion about the definition of PR based on their interview with Shel Holtz.
00:27 Terry opens the show.
01:58 Terry introduces 4Q's with Shel Holtz of For Immediate Release.
06:23 The guys begin a discussion stemming from Shel's definition of PR.
18:19 Dave introduces the -30- segment.
22:28 Dave closes the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.
This week on Inside PR, David Jones and Martin Waxman discuss the major differences between public relations and publicity.
00:27 Martin opens the show.
01:39 Martin opens a discussion based on a headline he saw this weekend on the New York Times.
21:23 Dave opens the -30- segment.
25:39 Dave closes the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
display_podcast]
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.
This week on Inside PR Terry Fallis and David Jones have an in-depth discussion about media measurement.
00:26 Dave opens the show.
00:41 Terry talks about IPR's brand new theme music, written by Damon de Szegheo.
03:00 This week's topic was "ripped from the headlines," as Dave says. Terry and Dave have a discussion about media measurement sparked by a story Terry read covering Guy Laliberte's trip to the moon.
20:02 Terry introduces this week's -30- segment.
21:49 Terry closes the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.
This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss PR agencies, then and now.
00:28 Terry opens the show.
00:48 Terry congratulates Shel Holtz and Neville Hobson for producing their 500th episode of For Immediate Release.
02:03 Terry notes that Dave tweeted about a recent ranking of Canada's podcasts by Sean McGaughey.
04:13 Terry introduces this week's topic: Pr agencies, then and now. The topic is broken down into three discussion points: finance, operations and the work itself (in that order).
27:00 Terry introduces the -30- segment, which includes a Ron Burgundy reference this week.
30:08 Dave closes the show.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.
This week on Inside PR Terry Fallis and Martin Waxman have an in-depth discussion about etiquette in public relations based on their interview with Louise Armstrong.
00:26 Terry opens the show.
01:08 Martin talks about this week's 4Q's with Louise Armstrong, co-founder of Palette PR.
02:09 Terry and Martin have a brief discussion about issues management regarding the H1N1 flu virus.
08:38 Martin and Terry discuss the importance of etiquette in the practice of PR based on their interview with Louise.
19:04 Terry kicks off this week's -30- segment.
21:09 Martin closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.
This week on Inside PR Terry Fallis, David Jones and Martin Waxman have an in-depth discussion about PR and advertising based on their interview with Steve Rubel.
00:26 Terry opens the show.
01:27 Dave introduces this week's 4Q segment with Edelman's Steve Rubel.
05:52 Dave, Terry and Martin have a lengthy discussion stemming from Steve Rubel's responses to the 4Q's.
19:56 Terry introduces the -30- segment.
23:08 Martin closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.
This week on Inside PR Terry Fallis, David Jones and Martin Waxman interview Alan Chumley and discuss PR measurement.
00:28 Terry opens the show.
00:40 Dave introduces this week's topic: PR measurement.
00:45 Dave recently sat down with his friend and former colleague, Alan Chumley of PROOPH PR, to discuss measurement. Note: Alan will be speaking at a CCPRF event tonight.
02:01 Dave introduces 4Q's with Alan Chumley.
07:42 Dave, Terry and Martin give us an idea of what their measurement wishlist, as it relates to PR outcomes, might look like.
28:39 Martin introduces this week's -30- segment.
31:42 Dave closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.
This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the recent guideline changes by the FTC regarding bloggers.
00:25 Terry opens the show.
00:52 Terry gives a shout-out to Sallie Goetsch and Jody Koehler for their recent comments.
01:24 Martin introduces this week's topic: The Federal Trade Commission (FTC) recently changed some rules regarding bloggers.
10:53 Producer's Note: The IPR episode Martin is referring to is #161.
19:49 Martin introduces this week's -30- segment.
22:27 Dave closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.
This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the future of media relations as social media continues to grow.
00:25 Terry opens the show.
01:34 Terry opens a discussion about the relationship between media relations and social media within the PR industry.
23:01 Terry introduces this week's -30- segment.
25:52 Dave closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.
This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss topics brought up in their interview with Mitch Joel and wrap up the show with their new segment "30."
00:24 Martin opens the show.
00:37 Terry introduces the 4Qs segment with Mitch Joel, author of "Six Pixels of Separation."
12:56 Martin, Terry and Dave have a discussion based on some of the topics brought up in their Mitch Joel interview.
23:56 Martin introduces this week's edition of "30."
26:20 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.
This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss topics brought up in their interview with Shel Israel and wrap up the show with their new segment "30."
00:27 Dave opens the show.
01:03 Martin introduces the interview he did with Shel Israel at Third Tuesday Toronto.
05:03 The guys discuss Shel's interview at length and talk about how much social media might be too much in client PR projects.
21:28 Dave introduces this week's edition of "30."
23:52 Dave closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.
00:34 Terry opens the show.
00:53 Terry, Dave and Martin talk about what they've been up to over the summer and the new IPR.
03:57 Terry tells us that IPR is now on Twitter: @inside_pr
07:44 Dave mentions that an interview with Shel Israel will likely be recorded this week at Third Tuesday Toronto and featured on IPR.
Note: Shel Isreal is currently on a cross-Canada book launch for his new book "Twitterville."
08:18 Martin talks about a new segment on IPR called "30."
09:31 Dave discusses the interview format for IPR.
10:39 Terry tells us that Mitch Joel, who recently authored the book "Six Pixels of Separation," has agreed to an interview for the show.
12:45 Terry mentions one last potential interview- Louise Armstrong, Martin's business partner at Palette PR.
16:38 Terry introduces the first "30."
21:59 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR David Jones and Martin Waxman share "war stories" from the world of public relations.
00:26 Martin opens the show.
01:30 Dave introduces this week's topic: "war stories" from Martin and Dave's collective past in the PR world.
01:58 Martin kicks off the show with the first story.
8:10 Dave shares a story about Molson's fund raising concert for SARS- Molson Canadian Rocks Toronto or SARS Stock, as it was more commonly referred to.
15:51 Martin tells a story about an experience he had working with Yuk Yuk's.
20:49 Dave tells the final story of the show from his time with the Royal Canadian Golf Association.
32:43 Dave closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss how podcasting fits within the context of public relations.
Show Notes:
00:27 Terry opens the show.
00:57 Terry introduces a comment from Cindy Kroeger about our Twitter discussion from IPR #143.
04:34 Dave introduces the major topic for discussion for the show: podcasting and public relations.
33:20 Terry wraps up the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli discuss PR 2018, where they take a look at public relations 10 years in the future, and welcome a comment from Keith McArthur
Show Notes:
00:27 Dave opens the show.
01:00 Julie mentions the IABC event Award Winning Communicators Speak Out, where she will speaking. Details can be found on the IABC Toronto website.
03:33 Terry introduces a comment from Keith McArthur of com.motion and Veritas.
03:51 Keith McArthur leaves a comment about Inside PR #138 regarding PR Nightmares.
08:29 Terry Welcomes us to PR 2018, where Inside PR looks at Public Relations 10 years in the future.
08:48 Terry breaks the discussion down into 4 categories. 1. Media Relations 2. Social Media 3. Events, Stunts and Guerrilla PR 4. Stakeholder/ Interest Group Relations or Alliance Building
09:18 Julie discusses what she believes will happen to media relations in the future.
12:27 Dave discusses his thoughts on the future of media relations.
16:53 Dave begins the discussion on what social media will look like in 10 years.
29:03 Terry discusses where special events, stunts and guerrilla PR will be in 10 years.
29:49 Dave talks about the future of events, stunts and guerrilla PR.
32:29 Terry discusses the future of Stakeholder Relations.
35:57 Terry, Dave and Julie discuss where they will be in 10 years.
36:55 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Martin Waxman and Julie Rusciolelli discuss the reasons they began their PR businesses, Palette Public Relations and MAVERICK and the five signs you should start your own PR business.
Show Notes
00:26 Martin opens the show
02:11 Martin introduces the show topic: Why you would want to start a PR business and the signs that you should start a PR business.
02:58 Martin introduces the first sign: When you love your job but hate going into work
05:44 Julie discusses the second sign: When your job becomes too easy and you feel as though you are almost on autopilot
06:38 Martin discusses the third sign: Taking the little things too seriously
10:09 Julie introduces the fourth sign: Culture shock: the culture you want to create is at odds with that of the existing agency
14:08 Martin discusses the last sign: An entrepreneurial calling
20:09 Martin recaps the five signs you should start your own PR business.
21:20 Martin and Julie close the show
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Keith McArthur and David Jones review this weeks events and discuss PR agencies and how they need to change.
Show Notes
00:32 Dave introduces the show
01:27 Keith talks about the InfoPresse conference and the launch of influencia.ca
02:43 The debate about social media as a cultural or technological revolution begins. The understanding of the tools or the the understanding of the culture; which is more important?
03:49 Keith gets a dig in at Dave for having issues with last week's podcast
04:07 Dave references Kate Trgovac
04:53 Dave talks about Joseph Thornley's Social Media Roundtable , MESH and speaking at MESH about podcasting with Doug Walker. Doug Walker hosts the Shill Podcast with Dave and writes the webwalker blog
08:19 Welcome to the main topic of the show: PR Agencies and How They Need to Change. This topic was brought up in reference to a blog post by Todd Defren - developer of the social media press release.
09:52 Dave and Keith discuss the "5 thoughts on the future of PR":
Agencies must become comfortable with the personal branding of employees Agencies need to do a far better job training staff Agencies have to explain to clients that mistakes will happen Agencies must help clients move from reactive to proactive to interactive Agencies must reconsider their core value 40:30 Dave wraps the show
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week's episode was produced by Samantha Lovelace.
Comments? Send us an email at insideprcomment@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Dave and Terry usher in a new era with a new podcast format.
Show Notes
00:29 Terry introduces the show.
01:13 Dave and Terry usher in a new era with a new podcast format. 03:00 Dave asks today's panel members to introduce themselves.
Julie Rusciolelli from Maverick PR
Keith McArthur from Veritas' com.motion
Martin Waxman from Palette PR
04:08 Dave introduces a comment about ethics in PR from Rayanne Langdon (sp), a corporate communications student from Centennial College. 07:02 The panel weighs in on the first main topic of today's episode - Ethics and Reputation in Public Relations.
24:20 Keith kicks off today's second main topic - Michael Bryant, YouTube and Government's use of social media.
41:20 Terry does NOT do Inside PRoper English this week. Dave suggests starting a Facebook page if you'd like to bring it back.
41:45 Criteria for being on the new Inside PR panel and Dave signs off. Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.
This week's episode of Inside PR was produced by Kyra Aylsworth.
Comments? Send us an email as insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discussed what they would ask for if they could create a social media and PR wish list. Also, they welcome audio comments from David Fleet and Bernard Goldbach.
00:36 David introduces the show. 01:06 David and Terry welcome a comment from Dave Fleet.
01:10 Dave Fleet gives his comments on the Veritas survey.
02:38 David and Terry address Dave Fleet's comments and the Veritas survey results.
03:48 Dave and Terry welcome a comment from Bernie Goldbach.
03:50 Bernie Golbach thanks David and Terry for a great show and talks about how he records and plays many episodes of Inside PR for his class incorporating it into his curriculum.
04:58 David and Terry thank Bernie for his comment.
06:28 David introduces today main topic: Social Media & PR Wish list
27:43 Inside PRoper English: The redundant phrase - "The reason is, because..."
Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry talk about podcasting and it's role within public relations.
Show Notes
00:30 Terry introduces the show.
01:30 Terry talks about Podcast Expo.
07:55 Terry introduces the main topic of discussion for the week: podcasting and public relations.
29:30 Inside PRoper English: what
30:30 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week is the vacation edition. With both of them on vacation, Terry and David recorded this edition early. This week, they discuss how they got into the PR business.
00:30 David introduces the show.
01:30 Terry and David are on vacation - this is the vacation edition.
02:15 Terry says that he and David will discuss how they made their careers in PR. Neither intended to work in PR until they were actually working in it.
26:00 Inside PRoper English: check back next week!
26:15 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
This week on Inside PR, Terry and David talk about the future of social media and PR's place within it. Also, they welcome audio comments from Paull Young, Andrew Findlater, and Colin Douma. Chris Clarke contributes his weekly commentary. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:29 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:15 Terry wants to point listeners to an interview he did with Paull Young for the Forward Podcast.
03:12 Terry talks about his venture into the world of audio book podcasting with his novel The Best Laid Plans, this week with an offer to have his book listed on Podiobooks.
04:10 David talks about a possible new feature on Inside PR: phonecasting, which allows listeners to download podcasts to their cell phones.
05:15 David talks about a podcast interview he did with Eric Bergman about the MRP system he helped pioneer.
6:55 Terry kicks off this week's batch of comments with an email from Michael Keliher. He talks about a promotional giveaway that listeners can enter here.
09:12 David introduces an audio comment from Andrew Findlater of National PR, who is in search of a social media savvy PR professional. Terry points out that his firm is also on the hunt for such PR pros.
14:10 Terry introduces an audio comment from Paull Young on Canada's social media scene.
15:20 David introduces an audio comment from Colin Douma. Colin wonders what the future of PR, marketing, and social media are going to look like.
21:30 Terry and David use Colin's question as this week's main topic for discussion. Terry has a sense that there will be some change in communications as everyone tries to put a stake in social media. David thinks that the focus needs to be on the conversation and on the fact that we need not go through the media anymore. David asks the question: will marketing and PR change because of social media?
29:05 Terry adds that PR isn't about selling, and that's why he thinks we're best suited to own social media.
31:58 Terry introduces Chris Clarke's commentary this week.
35:28 Inside PRoper English: avoiding unnecessary "filler" words, phrases and cliches like "essentially," "basically," "at the end of the day," and Terry's favourite, "in terms of."
37:50 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
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This week on Inside PR, Terry and David hold their first of many discussions on the myths of public relations. This week, they talk about the myth of the "PR agency sweatshop". Also, they play this week's contribution from Chris Clarke and Terry does his segment of Inside PRoper English.
Show Notes
00:33 Terry introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:43 Terry reminds listeners that he recently posted a special edition of Inside PR with Esther Buchsbaum, co-founder of Communications Meca and the first ever Canadian chair of the Counselors Academy spring conference. Interested listeners can find the episode here on the Inside PR blog page.
02:20 Terry talks about a comment from Jamey Sheils on Inside PR #21.
03:30 David talks about a comment from Owen Lystrup.
06:21 David introduces a chat about the myths of the public relations. This week's topic is the myth surrounding the "PR agency sweatshop."
07:41 Terry makes it clear that there are fewer agency "sweatshops" than most believe.
10:28 David believes the "PR sweatshop" depends on the person's perspective. He talks about his time years ago working long hours, but from his perspective, not in a sweatshop.
13:00 Terry doesn't see the value of working new employees to the point of burnout. He defines it as a person working 10 hours a day, 5 days a week for months on end. He suggests that it would be in the firm's and the employee's longer term interest to hire a second consultant and split the 10 hours/day in two.
14:40 David thinks everyone should do their homework and know what they're getting into before they join an agency.
18:33 David says that the long hours he worked early in his career has led to him being more efficient.
19:20 Terry mentions that there are far fewer "PR sweatshops" than most would think, but David says that there are a few "sweatshops" where it's an owner and a group of interns. Terry agrees but doesn't think that's the way to build an agency, but these agencies do exist.
21:55 Terry mentions that he's had a mere two all-nighters in his 18 years as a consultant.
22:20 David welcomes any stories relating to "PR sweatshops".
23:11 Terry introduces and plays Chris Clarke's segment for the week.
26:09 Inside PRoper English for the week: the proper use of the word "none"
27:39 David closes the show and invites listener comments; through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or on the Inside PR show blog. Also, they welcome listeners to the Inside PR Blubrry site.
Our theme music is Streetwalker by CJacks from the Podsafe Music Network. Roger Dey is our announcer.
This week on Inside PR Terry Fallis, David Jones and Martin Waxman make a special announcement and welcome a listener comment.
00:31 Terry opens the show.
01:40 Terry mentions that he will be giving a presentation today at a McNally Robinson bookstore in Don Mills.
03:07 Terry introduces a comment from Simon Mason of LimeCube Marketing.
04:26 Dave, Martin and Terry all sound off on the role of authenticity when a PR agency takes on the task of transcribing blogs for their clients.
10:44 Terry introduces this week's topic: IPR's summer hiatus and the future of the show.
23:53 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
This week on Inside PR Terry Fallis and Martin Waxman discuss the top 5 questions any company should ask a PR agency regarding social media when they are shopping around for a firm.
00:27 Terry opens the show.
01:21 Martin tells us about his travels to the Counselors Academy conference and the CPRS annual conference in Vancouver.
07:36 Martin introduces this week's topic: What are some of the questions a client can ask a PR agency in order to gauge whether or not they have a strong handle on social media practices?
08:08 The first question is: How active is the agency and its employees in the social media world? For example, are they using Twitter? Do they blog?
11:39 Terry asks the next question: What social media projects or case studies has the agency already accomplished?
14:25 Martin asks the third question: According to the agency, what are the governing principles of social media?
19:25 The fourth question is: How do you monitor social media and what kind of response do you get back? Do you use Google Alerts or Technorati?
23:45: Finally, how does your company fit with the agency? Does the relationship feel right?
26:10 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis and David Jones discuss how public relations changes during the summer season and welcome a listener comment. Martin Waxman reports from Vancouver.
00:26 Terry opens the show.
02:25 Dave mentions the now famous Billy Bob Thornton interview with Jian Ghomeshi.
03:11 Terry welcomes a comment from Felipe Mangabeira of FirstCom Communications in Sao Paulo, Brazil.
04:30 Terry opens a discussion about how public/media relations changes during the summer season.
13:00 Terry introduces Martin, reporting from the CPRS conference in Vancouver.
15:11 After a brief run-down of some of the events at the conference, Martin introduces the interview segments with Julie Szabo and Darren Barefoot of Capulet Communications, Terry Flynn of McMaster University and Paul Mylrea of the Global Alliance for Public Relations and Communications Management.
28:40 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis and David Jones discuss client/vendor relationships and Martin Waxman reports from sunny California.
00:26 Dave opens the show.
05:08 Dave starts a discussion stemming from a YouTube video he saw about client/vendor relationships posted on Dave Fleet's blog.
26:50 Terry introduces Martin's segment, recorded in Palm Springs, California at the Counselors Academy Conference.
27:22 Martin gives us some highlights of the conference and tells us he will be interviewing the following people: Pat McNamara of Apex Public Relations, Deborah Weinstein of Strategic Objectives, Joseph Thornley of Thornley Fallis Communications, Elise Mitchell of Mitchell Communications Group, Gini Dietrich of Arment Dietrich, Scott Farrell of Golin Harris and Jason Baer of Convince and Convert.
40:36 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis and Martin Waxman discuss the importance of maintaining professionalism in the realm of social media and welcome listener comments.
00:27 Terry opens the show.
01:50 Terry welcomes a comment from David Mullen.
04:20 Terry welcomes a comment from Joe Troxler.
05:10 Martin mentions that he and Terry just came from Third Tuesday Toronto, where the folks from MGI Media were speaking.
05:35 Martin and Terry have a discussion about video and podcasting production, as well as professionalism in the social media world.
25:04 Terry shifts the topic to a discussion of audio versus video podcasts.
28:17 Martin announces that as of Tuesday, May 26 he will be the incoming President of CPRS Toronto.
29:15 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis and Martin Waxman discuss the recent controversy surrounding former Prime Minister Brian Mulroney and the necessity of maintaining a true representation of public relations.
00:27 Terry opens the show.
08:10 Terry mentions that Joe Thornley has started a Third Tuesday Social Media Book Club using the application Shelfari.
08:55 Martin announces that he will be speaking on a panel with Joe Thornley, Daniel Tish and Kerry Harris at the CPRS National Conference at the beginning of June in Vancouver.
09:29 Terry welcomes a comment from Michael Miller.
12:40 Terry opens a discussion about the hearings going on in Ottawa regarding former Prime Minister Brian Mulroney's business relationship with Karlheinz Schreiber.
21:50 Martin introduces another discussion point which arose from a post he read by David Mullen, entitled "The Worst Thing About PR."
29:49 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis and Martin Waxman discuss the public perception of PR and the need for a Canadian PR publication.
00:28 Terry opens the show.
02:42 Terry mentions that For Immediate Release featured the results of their listener survey and Inside PR tied for the #1 spot on the Top 5 list of other PR podcasts that FIR listeners tune into.
04:53 Both Terry and Martin agree that it's great to see two other Canadian podcasts on the Top 5 list: Six Pixels of Seperation and Trafcom News Podcast.
06:15 Martin tells us that Grizzly's Growls has invited the hosts of Inside PR and For Immediate Release to appear on his podcast.
08:00 Martin starts a discussion about Maverick PR's Internship Idol competition.
18:17 Terry opens a discussion about PR Week after seeing a news item about it on Joe Thornley's blog.
28:07 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR we listen to a live recording of the CPRS Toronto Web 2.0 PR panel with Martin Waxman moderating.
00:44 Martin opens the show.
01:05 Welcoming comments from Lawrence Stevenson, president of CPRS Toronto.
01:24 Lawrence introduces the evening's co-chair, Alison Reed.
01:40 Alison introduces the moderator for the evening, Martin Waxman.
04:09 Martin introduces the discussion panelists: Kate Trgovac, Ed Lee, Keith McArthur, David Jones and Lisa Leung.
07:22 The discussion begins with the first question for the panel coming from Martin: What would your definition of social media be?
17:55 Martin asks the panel if they think social media could replace television or water cooler chats as the first place people gather socially.
27:09 Martin welcomes a question from Lawrence Stevenson off the live Twitter feed.
34:59 Martin asks a question from the live Twitter feed: What do you think the first social media tool is?
38:37 Final question from the Twitter feed: How do you measure the success of a social media campaign?
43:50 Show closes.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR David Jones and Martin Waxman share "war stories" from the world of public relations.
00:26 Martin opens the show.
01:30 Dave introduces this week's topic: "war stories" from Martin and Dave's collective past in the PR world.
01:58 Martin kicks off the show with the first story.
8:10 Dave shares a story about Molson's fund raising concert for SARS- Molson Canadian Rocks Toronto or SARS Stock, as it was more commonly referred to.
15:51 Martin tells a story about an experience he had working with Yuk Yuk's.
20:49 Dave tells the final story of the show from his time with the Royal Canadian Golf Association.
32:43 Dave closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis, David Jones and Martin Waxman welcome questions and comments from listeners and discuss the role of customer service in public relations.
00:26 Terry opens the show.
01:19 Terry welcomes a question from Daniel D.
09:15 Martin tells us the short version of how Palette PR got its name.
12:36 Dave introduces another question from Ian Ross, former president of the CPRS Toronto Chapter.
14:18 Terry, Dave and Martin have an in-depth discussion about the role customer service plays on the agency side of public relations.
25:10 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis, David Jones and Martin Waxman welcome questions and comments from listeners and discuss the topics that are brought up.
00:26 Dave opens the show.
01:23 Martin tells us this week's show will be a "comment round-up" and welcomes the first comment from Julie Rusciolelli.
03:44 Terry mentions what a wonderful time he had at the CPRS Pinnacle Awards Dinner (Hamilton Branch) and gives a shout-out to all the new Inside PR subscribers he met there.
05:09 Martin mentions that the CPRS Toronto Ace Awards are coming up on April 21st.
06:54 Dave introduces an audio comment from Deborah Zanke in response to a question asked by Crystal Klippenstein regarding the role of PR in the non-profit sector.
12:22 Terry comments on the importance of balancing promotion and protection when working with non-profit organizations.
13:30 Dave mentions that the Canadian founder of War Child is tweeting from a war zone in Africa and that it's an excellent example of how non-profit organizations are embracing social media.
16:42 Terry introduces another audio comment from Barbara Nixon.
21:09 Dave, Terry and Martin discuss whether or not portfolios are important when applying for a job in public relations.
27:01 Dave, Terry and Martin all agree that having a blog can be a major asset when applying for jobs in the PR world.
29:25 Terry closes the show.
Production Note: This week's rejoinder is courtesy of Grizzly's Growls Podcast.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss all things Twitter.
00:27 Terry opens the show.
01:22 Terry announces that he spoke at the Canadian Public Relations Society (Hamilton Branch) Pinnacle Awards dinner last night.
02:12 Terry mentions the immense amount of major media coverage Twitter has received in the past month.
03:22 Terry introduces the show topic for this week: the "usability" or pros and cons of Twitter on the agency and client side of public relations.
04:07 Dave and Marin have an in-depth discussion about how they use Twitter and what they like, or don't like, about the tool.
18:02 Dave discusses the etiquette of following and being followed on Twitter.
20:55 Martin suggests that a tipping point with Twitter usage may be when a user goes from using the Twitter.com interface to using an application like Tweetdeck or Twirl.
24:49 Terry shifts the conversation to a discussion of how some organizations are using Twitter, with examples of how Twitter can work for the clients of PR agencies.
32:49 Dave talks about how successful Twitter can be at building professional relationships, citing his relationship to Antonia Zerbisias as an example.
34:43 Dave closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR David Jones and Martin Waxman discuss awards season in the PR world and welcome comments from listeners.
00:28 Dave opens the show.
01:03 Martin welcomes a comment from Crystal Klippenstein, regarding the role of PR practioners in the non-profit sector.
03:15 Dave welcomes a comment from Karen Ashley, regarding the old Inside PR segment, Inside PRoper English.
06:07 Dave introduces this week's topic: awards season in the world of PR, specifically the IABC awards and the CPRS awards.
10:14 Dave and Martin discuss the common weak points they have encountered within award submission packages.
13:17 Dave and Martin both agree the more specific your objectives are, the more likely your award submission is likely to stand out.
16:40 Dave opens a discussion about the reasons PR agencies enter their work for awards.
20:43 Dave thinks that creating a nicer looking award and a more exciting award ceremony are key to chalking up more interest in submitting for consideration.
23:51 Dave sums up the top three reasons most PR agencies enter themselves for award consideration.
26:43 Dave closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis, David Jones and Martin Waxman look back over the past three years of Inside PR, discuss the future of social media and welcome three listener comments.
00:28 Dave opens the show.
01:20 Terry introduces the Inside PR anniversary show clips from Episodes 1, 52 and 104.
03:53 Episode #1 clip starts.
05:46 Episode #52 clip starts.
08:20 Episode #104 clip starts.
11:11 Terry, Dave and Martin discuss the show clips and how the show has evolved in the past three years.
13:17 Terry reflects on the change in the concept of transparency and authenticity in the world of PR over the past few years.
18:18 Dave opens the question of whether or not first-mover advantage is one of the most important factors in social media.
19:07 Dave makes note of the fact that most Inside PR subscribers also listen to other PR podcasts, such as For Immediate Release and Six Pixels of Seperation.
22:18 Terry notes that while podcasts have not grown in popularity as quickly as he thought they might, many mainstream media outlets, such as the CBC and NPR, provide content in podcast form.
24:25 Dave mentions the difficulty that amatuer podcasters have in competing with mainstream podcasts hosted by people like Bill Maher and Adam Carolla.
26:42 Terry introduces a comment from Sallie Goetsch, founder of The Podcast Asylum.
27:21 Terry introduces a question from Kalene Morgan, a PR professor at Humber College.
31:55 Terry welcomes the final comment from Alison Farbar, who was introduced to Inside PR by Shel Holtz.
34:00 Terry asks Dave and Martin for their thoughts on how an individual can make the transition from the client side of PR to the agency side.
39:01 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis and Martin Waxman discuss managing a PR agency through the current economic recession.
00:28 Terry opens the show.
00:57 Housekeeping note: Terry explains why Inside PR #154 has not yet appeared on iTunes.
03:38 Martin introduces the show topic for this week: managing an agency through the recession.
03:54 Martin mentions that the show topic was partly inspired by Todd Defren's recent blog post.
05:11 Martin mentions the Counselor's Academy, an offshoot of The Public Relations Society of America, which is an organization geared toward PR agencies.
06:38 Terry begins a review of the ways in which agencies bill their clients and how that may change during a recession.
13:29 Terry introduces a discussion on the challenging concept of value billing.
20:08 Terry shares some techniques on cash-flow managment for PR agencies.
28:40 Terry opens a discussion about the most valuable resource any PR agency has: it's people.
32:26 Terry gives Dave Fleet a shout-out for all his hard work at Thornley Fallis.
34:18 Terry announces that next week's episode of Inside PR marks the show's 3rd anniversary!
35:11 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis, David Jones and Martin Waxman have an in-depth conversation about PR accreditation.
00:25 Dave opens the show.
00:54 Dave introduces this week's topic: Accreditation in the world of PR and the two major organizations that grant it.
01:44 Martin gives a quick 101 on the Canadian Public Relations Society APR designation, which he describes as similar, but not quite identical to the accreditation of the Public Relations Society of America.
06:05 Terry opens a discussion about the value of PR accreditation.
17:01 Terry discusses his interest in Edward Bernays and how he first learned about him while listening to the CBC's radio show The Age of Persuasion, hosted by Terry O'Reilly.
18:24 Martin talks about James Grunig, a communications theorist, who has developed 4 major models of public relations.
19:40 Terry discusses the application requirements for the IABC's ABC accreditation and compares it to the requirements of the CPRS program to pursue an APR.
21:30 Martin mentions that he and his fellow accreditation committee co-chair at the CPRS, Vince Power, act as facilitators of study groups for those who are pursuing their APR.
25:57 Terry thanks Shel Holtz for suggesting that a discussion of the APR should include comments about the IABC's ABC accreditation.
26:29 Housekeeping note: Terry thanks Janna Guberman for loyally producing Inside PR these past few months and notes that the producer's torch has been passed on to Sarah Laister.
27:14 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis and Martin Waxman play catch-up with listener comments and discuss Skittles leap into the world of social media.
00:26 Terry opens the show.
01:05 Terry tells us that this week's show will be devoted to a "comment round-up," which will be followed by a specific topic near the end of the show.
01:46 Terry introduces the the first comment from Deborah Zanke, sole proprietor of a PR consultancy.
06:27 Terry welcomes an audio comment from Jeremy MacLaine, a student at Loyalist college.
08:05 In response to Jeremy's question, Terry and Martin discuss the do's and don't's of being an intern in the PR world.
11:35 Martin welcomes an audio comment from Volodymyr Dehtyarov of Nords PR Ukraine.
17:03 Terry introduces another comment that was left on the blog by Mike Keliher.
20:12 Martin wraps up the comment portion of the episode with two final comments from last week's live episode, recorded at Podcamp Toronto.
20:29 Terry takes a moment to thank Podcamp organizers Dave Fleet, Jay Moonah and Eden Spodek for organizing such a great event.
21:57 Martin reads the second last comment of the show, submitted by a Boston PR firm.
22:15 Martin welcomes the final comment of the show from Sarah Bannoff.
23:09 Martin introduces a discussion about the new Skittles website.
25:18 Terry asks whether the net effect of Skittles bold leap into social media is positive or negative.
29:27 Both Terry and Martin agree that Skittles foray into social media will certainly be used as a case study amongst PR professionals in the future.
30:40 Terry asks Martin for his opinion on how Skittles could take their current experience with social media and turn it around.
32:04 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis, David Jones and Martin Waxman are podcasting live from Podcamp Toronto at Ryerson University and host the show as a Q & A session with their live audience.
0:29 Terry opens the show.
0:49 Terry reminds us that Inside PR is being recorded live at Podcamp Toronto which is held at Ryerson University.
o:57 Terry tells us the show topic will be determined by audience questions this week, with some focus on the role of social media within public relations.
1:42 Maureen McBride asks Terry, Dave and Martin for their opinion regarding the balance between traditional media and social media and how that balance is changing within the public relations field.
10:04 Dave asks the audience, specifically those who work in PR, what their biggest fear is when it comes to working within the social media space.
10:20 An audience member asks whether or not PR agencies understand the time sensitivity involved in engaging with social media, as opposed to the time allowances of working with traditional media.
15:16 Diana Spremo, an independent PR practitioner, asks Terry, Dave and Martin to define the social media press release.
16:18 Dave tells the audience that that Boris Spremo, Diana's father, is a legendary photojournalist, who has worked for such publications as the Toronto Star.
19:48 Audience member Danny Brown asks if it might be time for PR to have a regulatory body.
25:05 Heather Robinson asks Terry, Dave and Martin as PR practitioners how they convince their clients to give social media a try.
31:53 Michelle Sullivan asks everyone what they think the future of traditional media might hold.
33:52 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the notion of PR people becoming the story and how this relates to the online world and welcome comments from Al Croft, Eden Spodek and Roger Christie.
00:26 Dave opens the show.
01:41 Dave reminds us that next week, Inside PR will be doing a live recording at Podcamp Toronto at Ryerson University.
03:21 Dave gives a shout-out and congratulations to Ed Lee who has taken over for Keith McArthur at com.motion.
03:58 Martin mentions that he was has started a Wiki called "Twittionary", an evolving dictionary on all things twitter, which was based on a post by Shannon Yelland.
04:33 Terry reads a comment form Al Croft.
06:09 Martin introduces an audio comment from Eden Spodek of Bargainista and Community Divas.
06:22 Eden Spodek leaves a comment asking Terry, Dave and Martin to define influencers.
06:55 Martin give his perspective on how he defines an influencer.
07:52 Dave discusses how he defines an influencer.
14:08 Terry introduces a comment from Roger Christie on Online Reputation Management stemming from an online study by Weber Shandwick.
18:30 Terry mentions the Roger has also written a blog post on this topic.
19:04 Dave introduces the show topic: The Notion of PR People Becoming the Story.
23:35 Dave brings up the topic of how this relates to the online world - he refers to a "fight" that occurred on Twitter recently.
25:32 Martin mentions that Ian Capstick has a post encapsulating where things are in terms of this "fight".
25:40 Martin mentions the ongoing battle between Scott Monty and Jalopnik.
36:21 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis discusses the main differences between agency work and corporate/in-house work within a PR department and welcomes comments from Julia Bae, Shel Holtz and Jermaine Stennett.
00:27 Terry opens the show.
01:36 Housekeeping: Terry reminds us about Third Tuesday Toronto on February 17, with Carol Leaman, the CEO of AideRSS hosting.
02:42 Terry reads a comment from Julia Bae, a PR student at Ryerson University.
06:14 Terry mentions that working with the Canadian Council Of Public Relations Firms, they've been getting together with Terry Flynn at DeGroote School of Business at McMaster and developing a few professional development modules for PR.
07:27 Terry introduces a comment from Shel Holtz about including IABC's ABC accreditation in the discussion of APR ref: Annette Martell.
08:54 Terry introduces a comment from Jermaine Stennett which provides the topic for today's show: What is the main difference between agency work and corporate/in- house work within a PR department.
11:18 Terry discusses the agency side.
15:10 Terry talks about the client/corporate side.
20:40 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss Todd Defren's post "Don't Fire Your Agency for Performance (Before Reading This)" and welcome a comment from Sheldon Levine.
00:28 Dave opens the show.
01:09 Dave mentions that Third Tuesday Toronto is taking place on Tuesday February 17. The guest speaker is Carol Leaman, the CEO of AideRSS, the company behind PostRank.
02:18 Dave mentions that Leona Hobbs, who formally worked at Tucows, has accepted a position at Social Media Group as Director of Communications.
03:15 Terry introduces a comment from Sheldon Levine, a student at Seneca College, on IPR #147.
05:05 Terry notes that they will be doing a live recording of Inside PR at Podcamp Toronto which is taking place Feb 21st and 22nd at Ryerson University.
07:58 Martin mentions that he is the APR co-chair for Toronto.
09:05 Martin introduces the topic of discussion: Todd Defren's post "Don't Fire Your Agency for Performance (Before Reading This)".
20:22 Dave mentions some ways to make sure the agency/team is performing up to expectations.
23:00 Terry mentions the importance of checking in with your clients.
28:53 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis and Martin Waxman discuss the social media efforts of the Globe and Mail in light of the unveiling of the federal budget and welcome comments from Jody Koehler and Erick Bauer.
00:26 Terry opens the show
01:24 Terry notes that Guy Skipworth has started a blog called "The Big Canadian Picture".
01:40 Martin mentions that his business partner, Louise Armstrong, who is a certified etiquette expert has launched a blog called "A Call for Class" which deals with etiquette in communications and in your everyday business life.
02:33 Martin explains that Louise is certified by Protocol school of Washington.
04:49 Terry mentions that Podcamp Toronto is coming up on Feb 21st and 22nd at Ryerson University and that Inside PR will be doing another live recording there.
05:57 Terry mentions that Donna Papacosta of Trafcom news podcast left a comment.
06:41 Terry reads a comment left by Jody Koehler in Holland.
07:43 Martin introduces a question from Erick Bauer about how to go about building a social network as a student while still respecting the busy schedules of the professionals you're approaching.
08:56 Martin says, as Joe Thornley mentioned at Talk is Cheap, one thing to do is engage them in the social media space, for example, commenting on their blog.
10:04 Terry discusses engaging in the social media space, but also the importance of meeting them face to face.
12:37 Terry introduces the major topic for the show: The social media efforts of the Globe and Mail in light of the unveiling of the federal budget.
24:28 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR David Jones, and Martin Waxman present an interview done by Guy Skipworth. He talks with Kim Geiger, an intern at Scotiabank. They also welcome comments from Terry Flynn and Keith McArthur.
Show Notes:
00:26 Martin opens the show
01:00 Dave mentions some comments they have received. The first from Terry Flynn, on Inside PR #145's mention of Paul Bates.
03:34 Dace introduces a comment from Keith McArthur.
04:08 Dave and Martin discuss Keith's comment.
08:19 Martin introduces Guy Skipworth's interview with Kim Geiger.
09:02 Guy Skipworth interview's Kim Geiger.
20:24 Martin discusses the interview and mentions what he looks for in an intern.
28:29 Dave closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss the next steps for journalists who have been laid off and how these layoffs will affect the PR profession and welcome a comment from Steve Mullen.
Show Notes:
00:27 Terry opens the show.
00:54 Terry and Dave introduce a comment from Steve Mullen of EndGame PR in Richmond, Virginia.
01:29 Steve Mullen comments on the proper length for podcasts.
02:42 Terry discusses his thoughts on the length of podcasts.
03:51 Martin discusses length of podcasts.
04:31 Dave talks to length of podcasts.
10:07 Terry introduces the discussion topic for the show: How will the layoff of journalists affect those in the PR profession and the journalists themselves.
11:52 Martin discusses the question of where journalists will go.
14:20 Terry talks about journalists crossing over to PR.
15:20 Dave discusses journalists crossing over to PR.
18:23 Terry discusses what life will be like for the journalists who are left at their companies.
22:16 Dave discusses how this changes everything in the PR world.
22:05 Martin discusses how this changes things in the PR profession in terms of things moving online.
29:56 Terry closes the show.
30:10 Terry mentions that next wee there may be an interview with Guy Skipworth.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss the notion of messages and messaging.
Show Notes:
00:27 Dave opens the show.
00:52 Dave congratulates Terry of the "Podcasting is Dead" show with Joe Jaffe.
02:18 Dave mentions Julie's farewell post.
02:44 Dave introduces the main topic of discusses: The notion of messages and messaging, based on what Phil Gomes of Edelman wrote on his blog.
15:12 Terry discusses the positive role of social media in messages in PR.
17:01 Dave brings up the top of the ability to an effective communicator or spokesperson.
21:29 Dave mentions Paul Bates, and an example of an ideal spokesperson.
27:25 Dave wraps up the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss how podcasting fits within the context of public relations.
Show Notes:
00:27 Terry opens the show.
00:57 Terry introduces a comment from Cindy Kroeger about our Twitter discussion from IPR #143.
04:34 Dave introduces the major topic for discussion for the show: podcasting and public relations.
33:20 Terry wraps up the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, the gang discusses a comment from Ira Basen on the ethics/etiquette of live tweeting a conference speaker. Inspired by a listener e-mail, the topic of conflicting clients is discussed.
And we say goodbye to Julie!
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss how social media has changed the media landscape and ask if PR professionals can step up, understand this new environment and honour the new strictures of social media while still serving the needs of their clients.
Show Notes:
00:26 Terry opens the show.
01:14 Terry discusses an email exchange that led to today's topic: An exchange occurred recently between Ira Basen of CBC radio and Joe Thornley. This stemmed from a speech that Ira made at a Canadian Institute conference on Social Media, which Joe twittered. Joe presented this exchange on his blog. He also provides Ira's speech on his blog.
02:59 Terry introduces today's topic(s): How social media has changed the media landscape and Can PR professionals step up, understand this new environment and honour the new strictures of social media and still serve the needs of their clients?
04:41 Martin discusses the changing media landscape.
07:20 Terry discusses social media's effect on the media landscape.
10:09 Dave discusses Ira's speech and the notion of the editorial gatekeeper.
19:11 Terry discusses the idea of the gatekeeper.
20:20 Terry reads from Ira's speech. ref: Jay Rosen.
23:42 Dave discusses Ira and his opinion of Pr practitioners.
27:30 Terry discusses Whirlpool's American Family podcasts and social media.
30:04 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR David Jones, Martin Waxman and Julie Rusciolelli discuss how, in these turbulent times, an agency communicates with their employees on the inside.
Show Notes:
00:25 Dave opens the show.
01:00 Dave introduces the discussion issue for the show: Internal Communications.
01:19 Martin discusses how he came up with the show topic.
03:02 Martin introduces the show topic: In these turbulent times, how does an agency communicate with their employees on the inside?
03:37 Julie talks about 3 principles of internal communications 1) If implementing internal communications, it has to be with someone of authority, someone senior. 2)It has to be often 3) There has to be an action plan.
05:24 Dave discusses the importance of consistency.
13:47 Julie discusses not having closed-door meetings.
17:30 Martin talks about how he believes the recession will affect Generation Y.
18:12 Dave discusses Gen Y and the recession.
18:35 Julie gives her opinion on Gen Y and the effects of the recession.
21:25 Martin talks about how companies are using social media tools for internal communications.
24:54 Dave discusses Web 2.0 and internal communications and mentions two resources 1) Niall Cook, who has written a book about using Web 2.0 tactics within the enterprise. He also gave a talk about the topic at Third Tuesday Toronto in October. and 2) Amanda Brewer, Director of Change & Internal Communications at Hill & Knowlton, who has started blogging.
26:37 Dave mentions Shel Holtz and how he has written a lot about Web 2.0 and internal communications.
27:21 Dave wraps up the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis and Martin Waxman discuss Volunteering and the role it plays in our personal and professional development, and welcome a comment from Chamika Ailapperuma.
Show Notes:
00:26 Terry opens the show.
01:38 Martin lets us know that he will be speaking at a federated media conference on internal communications in Ottawa.
05:15 Terry introduces a comment from Chamika Ailapperuma which provides the show topic.
07:29 Terry introduces the show topic: Volunteering and the role it plays in our personal and professional development.
08:22 Martin discusses his thoughts on volunteering and the volunteering activities he participates in.
12:30 Terry talks about his thoughts on the importance of volunteering and the volunteer work he does.
14:29 Terry mentions that Joe Thornley has just been elected president of the Canadian Council of Public Relations Firms.
16:17 Terry talks about his biggest extra-curricular activity: Breakfast for Learning
19:58 Martin gives a word of advice to people who are new and wanting to volunteer.
21:02 Terry gives some tips to those early in their career looking to gain volunteer experience.
23:44 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli discuss PR 2018, where they take a look at public relations 10 years in the future, and welcome a comment from Keith McArthur
Show Notes:
00:27 Dave opens the show.
01:00 Julie mentions the IABC event Award Winning Communicators Speak Out, where she will speaking. Details can be fount on the IABC Toronto website.
03:33 Terry introduces a comment from Keith McArthur of com.motion and Veritas.
03:51 Keith McArthur leaves a comment about Inside PR #138 regarding PR Nightmares.
08:29 Terry Welcomes us to PR 2018, where Inside PR looks at Public Relations 10 years in the future.
08:48 Terry breaks the discussion down into 4 categories.
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Media Relations
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Social Media
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Events, Stunts and Guerrilla PR
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Stakeholder/ Interest Group Relations or Alliance Building
09:18 Julie discusses what she believes will happen to media relations in the future.
12:27 Dave discusses his thoughts on the future of media relations.
16:53 Dave begins the discussion on what social media will look like in 10 years.
29:03 Terry discusses where special events, stunts and guerrilla PR will be in 10 years.
29:49 Dave talks about the future of events, stunts and guerrilla PR.
32:29 Terry discusses the future of Stakeholder Relations.
35:57 Terry, Dave and Julie discuss where they will be in 10 years.
36:55 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis, David Jones, Martin Waxman recount their PR nightmares and discuss comments from Sarah Wilkin and Melissa.
Show Notes:
00:27 Dave opens the show.
00:52 Terry mentions a comment from Sarah Wilkin on Episode 136 of Inside PR.
03:43 Dave introduces a question from Melissa. She asks for advice for someone who would like a job in Public Relations but is not interested in social media.
12:06 Terry introduces the show topic: Recounting PR Nightmares.
12:39 Terry recounts his own PR Nightmare.
20:48 Dave recounts his PR Nightmare.
24:48 Martin recounts his PR Nightmares.
28:43 Dave brings up another PR horror story of his.
30:03 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli record a live episode of Inside PR at Talk is Cheap, Centennial College's unconference, and discuss comments and questions from several individuals Louise Armstrong, Joe Thornley, Dave Fleet, Doug Walker and several others.
Show Notes:
00:23 Terry opens the show.
02:10 Question from Louise Armstrong of Palette PR on tips for how to counsel clients on getting started in social media.
08:12 Question from Joe Thornley of Thornley Fallis Communications on, with the current state of the economy, there are any trends on whether social media is surviving because it is relatively cheap or whether it is the first to be cut because it is unproven.
12:50 Question from Dave Fleet of Thornley Fallis Communications on ghost blogging.
18:24 Question from Doug Walker of Social Media Group on the difference between what the internal perception of the company is compared to what the individuals are embracing.
24:20 Question on whether you can shape the conversation in the blog world like you can in media.
28:04 Question on how students just starting out can get noticed in the world of social media.
34:23 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis , Martin Waxman and Julie Rusciolelli discuss how agencies manage when confronted with an economic downturn and welcome comments from Kalene Morgan, Francis Wooby and Volodymyr Dehtyarov.
Show Notes
00:27 Terry opens the show
02:37 Terry reminds us once again about Talk is Cheap, Centennial College's unconference, on November 12, where Inside PR will be recording a show in front of an audience.
04:22 Martin mentions that he will be on a panel that Joe Thornley organized with Trevor Campbell, President of Porter Novelli Canada, talking about what agencies are looking for in terms of social media from younger practitioners.
04:40 Terry introduces a comment from Kalene Morgan, a Public Relations professor at Humber College.
05:54 Terry introduces a second comment from Francis Wooby.
06:19 Francis Wooby leaves a comment about where social media falls in terms of being a tactic or a strategy.
07:11 Terry discusses Francis' comment.
08:22 Terry introduces a third comment from Volodymyr Dehtyarov of Nords PR Ukraine in Kyiv, Ukraine, which sets up the topic for this weeks show.
09:45 Terry introduces the show topic: How do agencies manage when confronted with an economic downturn?
10:15 Terry mentions a post that Joe Thornley has written about steps Thornley Fallis is taking during these new economic realities.
13:36 Julie discusses how her company, MAVERICK, is handling things during the economic downturn.
17:22 Martin lends his perspective on dealing with the current economic situation.
21:44 Martin talks about clients' reactions to the economic downturn.
22:26 Julie discusses clients' reactions to the economic downturn.
23:43 Terry talks about clients' reactions to the economic downturn.
24:53 Terry continues the discussion on clients' reactions.
26:31 Julie talks about an agency that had to let go of over ten people in their Toronto office.
29:36 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR David Jones, Martin Waxman and Julie Rusciolelli discuss practicing what you preach. At what time, as senior practitioners, do you stop doing the "grunt" work?
Show Notes
00:25 Dave opens the show.
01:00 Dave reminds us about Talk is Cheap, Centennial College's unconference, on November 12. Inside PR will be recording a show at the conference in front of an audience.
02:17 Julie introduces the show topic: Do you practice what you preach? At what time, as senior practitioners, do you stop doing the "grunt" work?
04:18 Dave discusses always maintaining your skills in this business. Agencies will go somewhere if they can develop people.
06:56 Martin talks about maintaining your skills.
11:48 Dave discusses people who may be good at PR, but not at managing.
15:55 Dave introduces the discussion of tips that people should consider as they hire senior people, rise up to become senior people or are senior already.
16:24 Dave discusses his first tip: It is okay to delegate authority, but not responsibility.
17:46 Julie talks about delegating authority, but not responsibility.
18:48 Julie introduces the second tip: Get under the skin of the client.
21:32 Martin discusses a third tip: Listening and questioning.
22:32 Dave gives a run-down of things that are important.
25:14 Julie discusses the need for senior practitioners to lead.
27:48 Dave mentions a credo he has which came out of a review with Joe Thornley.
The Three "D's":
1) Delegate 2) Demand 3) Deliver
29:27 Julie mentions a fourth "D": Do.
29:54 Martin closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR David Jones and Martin Waxman discuss how to go about obtaining media and/or PR publicity as a small business.
Show Notes
00:26 Martin opens the show.
01:29 Martin mentions that Talk is Cheap, Centennial College's unconference is back in Toronto on November 12 and Inside PR will be recording a show at the conference in front of an audience.
02:31 Dave mentions Gary Schlee, who used to run the Talk is Cheap program.
07:53 Dave discusses the wiki he set up: socialmediacasestudies.wetpaint.com.
08:05 Dave mentions Peter Kim and his blog, with a list of (originally) 234 social media marketing examples and how it gave him the idea for his wiki.
09:39 Dave mentions people such as Maggie Fox at Social Media Group and Kate Trgovac who have been provided social media marketing examples and links in the right way.
11:00 Martin talks to blogger relations.
11:16 Dave talks to blogger relations.
13:16 Dave gives a hat tip to Peter Kim and Dave Fleet. Dave started the Social Media Training Wiki on Wet Paint last year.
14:10 Martin introduces the show topic: How to go about obtaining media and/or PR publicity as a small business.
15:55 Dave mentions that you have to ask yourself if you are "F.B.O." (the First, Best or Only). You have to ask yourself what your story is and how you are unique.
20:20 Martin discusses how to reach the people you want to reach (such as media people).
24:46 Dave discusses having modest expectations.
26:49 Dave mentions Mabel's Labels, a company started by two women, that makes very durable labels for kids clothes, and how their mention on The View created word-of-mouth popularity for them.
28:10 Martin talks about trends.
30:17 Dave mentions the CBC show Dragon's Den, where people come in and pitch their business ideas to potential investors.
31:45 Dave discusses another good idea to getting media/PR publicity; getting in touch with someone in the industry.
32:54 Dave summarizes the five ways small business can get publicity for themselves: 1) Figure out what your story is 2) Who do you want to reach? 3) Refine your pitch 4) Have modest expectations 5) Learn and recalibrate.
33: 39 Dave closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis and David Jones continue to discuss the coverage of the current economic situation and how it relates to PR and media in Canada.
Show Notes
00:26 Dave opens the show.
01:56 Terry mentions the WKRP episode that featured the Thanksgiving "Turkey Drop".
03:35 Dave mentions that the comment line for Inside PR is no longer being used. However if you would like to leave a comment you can record one and send it into insideprcomments@gmail.com.
04:10 Dave introduces the show topic: The coverage of the current economic situation and how it relates to PR and media in Canada.
07:10 Dave mentions that bigger PR agencies such as Hill & Knowlton, Edelman, Weber Shandwick and Burson-Marsteller are better equipped to handle economic downturns.
08:25 Terry talks about the importance of having a balance of clients in agencies.
09:00 Terry mentions that start-up companies are a little more anxious in these times.
09:33 Terry mentions a blog post on this by Todd Defren of the PR Squared blog.
12:52 Terry reads a line from Todd's post, quoted from an article in the Harvard Business Review.
17:02 Terry mentions other things agencies can do in the current economic situation: No big investments, but continued marketing efforts.
23:19 Dave mentions the importance of putting your agency on the digital map, now, if possible.
29:08 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis, David Jones, and Martin Waxman discuss the current state of the economy and the recent Canadian and US political debates.
Show Notes
00:27 Terry opens the show.
01:40 Martin introduces the topic of discussion: The current state of the economy.
02:26 Martin mentions Richard Edelman's blog post on how Secretary of Treasury Paulson, and others, have not done a good job of communicating this story.
02:43 Martin talks about putting media stories, such as this one, into human terms.
03:05 Terry talks to responsible reporting.
05:35 Dave talks about business reporting and the connection to PR: getting your message through.
07:34 Martin brings up the topic of Canadian media's tendency to tag onto the bigger US stories.
16:18 Terry discusses the US Presidential debate.
18:26 Martin discusses the US Vice-Presidential debate.
20:34 Martin talks about a post by Giovanni Rodriguez of the hubbub blog, where he discusses how the VP candidates were trained too well.
21:37 Dave discusses the US VP debate.
23:37 Terry discusses the recent Canadian Prime Minister debate.
32:37 Martin discusses the effects of the online world on politics.
33:05 Dave discusses the online world and politics.
35:19 Dave closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli define the broad scope of Public Relations and discuss the tactics that are involved in it.
Show Notes
00:33 Dave opens the show.
01:20 Housekeeping: Dave mentions that For Immediate Release, a bi-weekly podcast hosted by Neville Hobson and Shel Holtz, is having a listener contest to win tickets to one of two conferences, the first in Berlin, Germany at the end of October and the second in Los Angeles, California in November. To enter, upload a video (in any format, but do not email) that conveys a thought, a concept or an idea in imaginative ways.
03:17 Dave mentions that Third Tuesday is back in Toronto and Ottawa.
Niall Cook, Worldwide Director of Marketing Technology at Hill and Knowlton will be at Third Tuesday Toronto on October 7 and Third Tuesday Ottawa on October 8 to discuss his book Enterprise 2.0.
05:17 Terry introduces a comment from Harvey Skolnick, a marketing professor at Sheridan College.
06:47 Harvey's comment proposes a topic for the show: Defining how broad the scope of public relations actually is.
08:21 Terry introduces five major segments of PR: 1) Media Relations, 2) Government Relations, 3) Stakeholder Relations (alliance building), 4) Investor Relations and 5) Internal/Employee Communications.
08:48 Terry talks about Media Relations.
09:14 Terry discusses Government Relations.
10:05 Julie talks about Stakeholder Relations.
11:26 Julie discusses Investor Relations.
12:10 Terry discusses Investor Relations.
12:45 Dave talks about Internal/Employee Communications.
14:45 Dave introduces the subject of PR tactics and begins with the tactic of writing.
15:56 Julie discusses writing.
16:20 Julie talks about a second PR tactic; event management.
20:04 Terry discusses two other PR tactics; media intelligence and media preparedness.
22:40 Terry discusses the final PR tactic; social media and the online space.
27:18 Terry summarizes the show topic.
27:55 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis and Martin Waxman discuss the topic of Word of Mouth, suggested by Bob Crawshaw of Maine Steet Marketing.
Show Notes
00:27 Terry opens the show.
2:24 Housekeeping: Terry introduces the first of two comments.
Brent Kinnaird at the Hamilton Port Authority left a comment about Inside PR # 129 not being up.
Inside PR #129, is currently only available on some computers, but, for subscribers, is still available on itunes. We are looking into it.
5:16 Terry introduces the second comment from Bob Crawshaw of Maine Steet Marketing, who suggests that Inside PR discuss Word of Mouth (WOM).
10:06 Terry mentions WOM expert Sean Moffitt who runs Agent Wildfire.
10:33 Martin talks about WOM.
11:03 Terry talks about WOM.
11:56 Terry reads from Agent Wildfire's website.
12:49 Terry mentions research on trust and gives the example of the Edelman Trust Barometer.
14:05 Martin talks about WOM in terms of Social Networking sites such as LinkedIn and Twitter.
17:41 Martin mentions that anyone who is interested in WOM should read Malcolm Gladwell's book, The Tipping Point.
22:50 Terry mentions Sean Moffitt's involment with WOMMA and his blog Buzz Canuck.
23:45 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Martin Waxman and Julie Rusciolelli discuss the reasons they began their PR businesses, Palette Public Relations and MAVERICK and the five signs you should start your own PR business.
Show Notes
00:26 Martin opens the show
02:11 Martin introduces the show topic: Why you would want to start a PR business and the signs that you should start a PR business.
02:58 Martin introduces the first topic: When you love your job but hate going into work
05:44 Julie discusses the second sign: When your job becomes too easy and you feel as though you are almost on autopilot
06:38 Martin discusses the third sign: Taking the little things too seriously
10:09 Julie introduces the fourth sign: Culture shock: the culture you want to create is at odds with that of the existing agency
14:08 Martin discusses the last sign: An entrepreneurial calling
20:09 Martin recaps the five signs you should start your own PR business.
21:20 Martin and Julie close the show
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry, Martin and Julie discuss the tools they use for time tracking, media monitoring, media list development, project management, subscriptions and podcasts and welcome a comment from Volodymyr Dehtyarov of Nords PR Ukraine in Kyiv, Ukraine.
Show Notes
00:28 Terry opens the show.
01:25 Terry introduces a comment from Volodymyr Dehtyarov.
02:58 Volodymyr Dehtyarov comments on how Inside PR should discuss the topic of the tools PR agencies use to manage their time and bill their clients.
05:09 Terry introduces the show topic: The tools PR agencies use for time tracking, media monitoring, media list development, project management, subscriptions and podcasts.
06:16 Martin discusses the first category; time tracking.
08:56 Julie talks to time tracking.
11:42 Terry talks to time tracking.
18:50 Terry introduces the next category; media monitoring tools.
19:07 Julie discusses her preferred tools for media monitoring.
-
Google
-
Infomart
-
Cision
21:28 Martin talks to media monitoring.
25:19 Terry introduces the third category; media list development tools such as MediaNetCentral.
26:10 Martin talks to media list tools.
28:22 Julie talks to media list tools.
29:39 Martin discusses subscription tools including Media Relations Rating Points.
30:58 Julie talks to project management tools she uses.
32:35 Terry discusses the tools used to produce Inside PR such as Audacity and Libsyn.
34:13 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry, David, Martin and Julie discuss five best practises when it comes to setting up a corporate blog.
Show Notes
00:31 Dave opens the show.
01:22 Martin introduces the week's topic: Best practises when it comes to setting up a corporate blog. (ref: Joel Postman and Mitch Joel).
02:23 Terry introduces the first best practise: Honesty.
04:39 Terry mentions corporate examples of organizations that have failed to practise honesty. He references Walmarting Across America Blog and Sony PSP Blog.
12:38 Martin introduces the second best practise: Conversation.
15:30 Terry introduces the third best practise: Timeliness. He gives an example of a corporate blog that did not practise timeliness: McDonald's Corporate Social Responsibility Blog.
19:53 Julie asks the other's opinions on anonymous posts
20:41 Martin talks about the president of Whole Foods slagging his competition anonymously.
21:44 Dave introduces the fourth best practise: Measurement.
28:27 Julie introduces the fifth best practise: Commitment.
31:38 Dave talks to commitment.
34:21 Dave refers to Joe Jaffe as the go-to guy for commitment.
35:00 Terry summarizes the five best practises: Honesty, Conversation, Timeliness, Measurement and Commitment.
35:39 Terry Closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Janna Guberman.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry Fallis and David Jones discuss crisis communications and revisit Inside PR #33.
Show Notes
00:25 Terry opens the show.
01:39 Dave talks about the Age of Persuasion. The Age of Persuasion can be heard on CBC Radio One , Saturdays at 11:30 am and may be found in podcast form. The show is produced by Pirate Radio and Television and is owned by Terry O'Reilly.
04:17 Terry introduces the idea of pulling out old discussions.
05:21 Dave introduces the main topics of discussion; crisis communications and the cases of Sunrise Propane and Maple Foods.
07:59 Dave talks about the bad form of reviewing communications strategies from the sidelines.
12:24 Terry talks to crisis planning and communications strategy.
13:00 Dave introduces the crisis communications clip from IPR #33 on November 14, 2006.
13:35 Issues management and crisis management are defined.
15:07 Dave talks about the distinction between a crisis plan and a crisis communications plan.
17:28 Terry references the Tylenol crisis.
19:27 Dave talks about speed to communications.
21:17 Terry talks about owning the crisis.
22:14 Dave discusses repairing images in a time of crisis.
26:27 Terry talks about the use of SM in crisis communications.
26:52 Terry talks to training.
28:50 Terry wraps the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This episode of Inside PR was produced by Janna Guberman.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David Jones and Julie Rusciolelli talk about key messages and welcome comments from Nathaniel Reagan and Robert Moffat.
Show Notes
00:30 Dave introduces the show.
01:56 Dave reads a comment from Nathaniel Ragan.
04:58 Dave reads a comment from Robert Moffat.
05:53 Dave introduces the main topic of discussion for this Inside PR.
06:50 Julie talks about her interview with Patricia Lovett-Reid on Money Talk of BNN. The interview will air August 25, 2008.
11:23 Dave describes what a key message is.
15:13 Dave reviews steps to writing Key Messages:
15:56 Planning
19:05 Assembling the facts/proof points
20:51 Testing the messages
22:35 Rehearsing the conversation
27:16 Training the spokes person on the Key Points
31:10 Dave talks about Q&A documents.
33:16 Dave sums up the steps to writing key messages.
34:54 Dave wraps up the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry Fallis and Martin Waxman host an interview by Bob Ledrew with Brendan Dermody of journalistsource.ca, welcome comments from Al Croft, Sallie Goetsch and Bob Crawshaw and discuss the email pitch.
Show Notes
00:28 Terry opens the show.
02:47 Bob LeDrew interviews Brendan Dermody about JournalistSource.ca.
04:07 Brendan explains how JournalistSource.ca works.
05:10 Brendan talks to JournalistSource.ca's competition. (Ref: Haro, Pr Leads)
07:18 Brendan talks about feedback they have been receiving.
11:00 Bob wraps up the interview.
11:29 Terry does a little promo for JournalistSource.ca.
14:02 Terry reads a comment from Al Croft of A.C. Croft and Associates.
15:21 Terry talks about IPR numbers.
16:06 Terry reads a comment from Sallie Goetsch of Podcast Asylum.
20:21 Bob Crawshaw from Maine Street Marketing leaves a comment about systems that PR firms use to get their job done.
23:30 Martin talks about how Palett is working towards reducing e-waste.
26:11 Martin and Terry take a look at the email pitch.
30:06 Terry wraps up the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Samantha Lovelace.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David Jones, Terry Fallis and Julie Rusciolelli discuss the market reality for talent in agencies.
Show Notes
00:29 Dave opens the show.
01:42 Dave starts the conversation about the reality of the market for agency talent.
04:19 There are four core responsibilities in the agency market: account service, account management, account leadership and agency leadership.
04:58 Dave summarizes account services responsibilities.
08:12 Terry begins the talk on account management.
13:58 Dave defines the account management responsibilities.
15:13 The panel discusses the account leader and account leadership.
26:22 Dave sums up with group and agency leadership and the ultimate responsibility of being in these roles.
33:18 Terry wraps up the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Samantha Lovelace.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis and Martin Waxman talk about the importance of writing in PR and give the listeners tips to become better writers. They welcome comments from Josh Turner and Rick Weiss.
Show Notes
00:26 Terry opens the show.
01:47 Terry mentions Shel Holtz's visit to Toronto.
03:29 Josh Turner leaves a comment about last weeks Inside PR on fit and personality.
07:08 Rick Weiss asks about "too good to be true" hires and whether a company should hire someone so that the "other guy" can't get them.
09:32 Martin introduces the main topic: Tips to becoming the better writer.
10:30 Tip #1: Read and read a lot. Try to read as eclectically as possible.
13:20 Tip #2: Be Clear. Clarity is absolutely essential in thought and writing.
15:00 Martin talks about the issue of Jargon (or Gobbledygook).
16:22 Tip #3: Writing it small. Learn to pair it down. Be concise and brief. (Martin cites Pontoon by Garrison Keillor as an example)
19:36 Word of Advice: Want to practice good writing? Get on Twitter!
20:26 Tip #4: Re-write and polish! Take the time to make it magnificent before sending it off to edit.
23:25 Tip #5: Watch that style and Grammar! Ensure your style is up to par and your grammar flawless.
We Recommend:
- Reading White and Strunk's Elements of Style.
- Reading Eats, Shoots and Leaves by Lynne Truss.
- Listening to the Grammar Girl Podcast.
- Learning how to use the semicolon.
26:55 Tip #6: You can always be a better writer.
We recommend:
- Volunteering to write articles for your community paper.
- Write in a journal every day.
- Take a writing workshop.
30:46 SUPPLEMENT: How to write a news release.
Martin:
- Writes the headline.
- Brainstorms his points.
- Polishes the piece through 2nd and third drafts
Terry:
- Writes the headline.
- Writes a sub-header.
- Writes the lead through to the end.
- Moves the paragraphs around.
- Edits through to the end.
34:14 Tip #7: Develop and work through your own personal style.
35:03 Terry wraps up the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week's episode was produced by Samantha Lovelace.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis, Martin Waxman and Julie Rusciolelli discuss the importance of fit and personality in an agency and how to know when a potential hire will "fit in".
Show Notes
00:37 Terry opens the show.
01:51 Terry talks about the iTunes issue.
02:34 Terry introduces a comment from Josh Turner of Trillium Corporate Communications.
04:50 Terry lays down the main topics of the show: How important are fit and personality in an agency setting and how do you know when a potential hire will "fit in"?
06:16 Martin talks about Caliper Canada and Caliper testing.
07:37 Julie talks about her experiences using the test.
14:21 Terry asks about bringing on a new hire who has a great client record, but alienates colleagues.
18:52 Julie opens talks on how you know a person is going to "fit in".
22:33 Martin tells a great story about getting a fantastic reference for a new employee.
23:34 Julie talks about why she does not trust references.
25:01 Terry talks about how he gets a sense for an employee's potential fit.
27:19 Terry talks about coaching.
28:44 Julie and Martin give their last "2 cents" on the matter.
31:12 Terry wraps up the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week's episode was produced by Samantha Lovelace.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR Terry Fallis, David Jones and Julie Rusciolelli discuss best practices in introducing new employees to your firm.
Show Notes
00:27 Terry opens the show.
02:30 Terry alerts listeners to the fact that Inside PR #118 and #119 have not loaded to iTunes, but that we hope to have the issue fixed shortly.
03:38 Terry talks about the introduction of Dave Fleet to the TFC Toronto team. Dave writes the Fleet Street blog and came to Thornley Fallis from the Government of Ontario.
04:27 The main topic is introduced: Best practices in introducing new employees to your firm.
04:48 Dave reviews the three main points of discussion:
- Doing the little things right
- Using the buddy system
- The client briefing
and talks to getting those little things done.
08:51 Julie talks about the buddy system that they use at Maverick.
12:06 Terry talks about the lack of orientation programs in smaller public relations agencies.
16:15 Dave talks about the Hill and Knowlton beer cart orientation method.
16:48 Terry brings up briefing new employees on ALL the company's clients and client projects.
19:38 Julie talks about her "14 day deliverable" orientation strategy.
24:26 Dave mentions the importance of leadership for new employees not from an agency background.
28:33 Dave welcomes Dave Fleet to the "PR fraternity" and ties up the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week's episode was produced by Samantha Lovelace.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss four ways to turn your boutique agency into a Super Star, proper, PR agency.
Show Notes
00:27 Terry opens the show
01:09 Terry tells us about Podcasters Across Borders
03:34 Dave introduces the comment from David Silverman of Outpost out of the UK
05:01 Dave sets up the main topic of discussion for this week's Inside PR: Four ways to turn your boutique agency into a Super-Star agency
05:13 Tip #1 - Build new practices by hiring experts.
06:43 Terry uses the hiring of Michael O'Connor Clarke to illustrate the effectiveness of this tip
09:58 Martin brings up the importance of being flexible in specialization
11:15 Tip #2 - Build experience in new areas by working with smaller clients and consider it an investment
14:14 Terry talks about how he and Dave learned to podcast with Ian Hull of Hull & Hull LLP.
16:41 Tip #3 - Growing your firm through buying or merging with a smaller agency that specializes in an area of interest
18:36 Martin gives us some examples of American firms using this tactic to enter into the Canadian market
20:40 Tip #4 - Fake it until you make it (though the panel of Inside PR does not recommend this action)
24:07 Martin talks about the importance of referrals
24:39 Tip #5 - Leverage your skills (a special supplement from Martin)
25:46 Terry talks about working with associates
27:31 Dave ties up the show
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week's episode was produced by Samantha Lovelace.
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Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli discuss how PR agencies are being structured in 2008.
Show Notes
00:27 Dave introduces the show
01:06 Terry alerts the listeners that Podcasters Across Borders is coming up this weekend
02:10 Terry Introduces the main topic: How PR agencies are being structured in 2008 or Organizing for better business
02:49 Terry starts up the conversation on organizing to win new business. The panel talks about whether it is better to get the whole firm winning new business or if you should hire one person for the job
04:48 Julie makes a comparison between new business gathering and hunting
07:24 Dave talks about his experiences while working at a larger firm
10:30 Terry draws the conclusion that New Business is best worked on by everyone.
16:22 Dave talks about circumstances where having new business hunters worked
18:58 The panel talks about how agencies organize to deal with client work
22:15 Martin and Julie talk about breaking down position barriers to take some of the tension out of the work place
27:30 Silo structures are referenced
31:46 The panel talks about how companies can be organized around certain Sr. people or the company's "Rainmakers"
39:25 Terry closes up the show
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week's episode was produced by Samantha Lovelace.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli and discuss creativity in pitching new business.
Show Notes
00:34 Terry opens the show
01:31 The panel talks about their weekends. Terry tells us about the Leacock Medal ceremony and about getting the TD Bank Comfort zone seats at last Sunday's Blue Jays game.
02:50 Terry talks about Third Tuesday's in June across Canada. He asks listeners to check out Joseph Thornley's Blog at propr.ca
03:51 Terry plugs Podcasters Across Borders
06:18 Keith Talks about CMA's word of mouth marketing Conference: Mass to Grass
07:23 Julie talks about her participation in Luminato
09:42 Terry introduces the main topic of discussion: creativity in pitching new business
11:06 Julie talks about some tricks Maverick uses
16:38 Keith talks about a three stage process Veritas went through to pitch a client
19:59 Terry shares experiences in pitching Travelocity and Charles Schwab Canada
23:36 Julie shows that experience and credentials won't necessarily get you the win
25:28 Terry talks about the importance of connecting with a client and how important chemistry is
28:13 Terry describes TFC's Molson pitch and building a train set in the board room
30:32 Terry reads the comment from John Unkart of Michigan, USA
31:49 Julie, Keith and Terry respond
34:42 Terry closes up the show
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week's episode was produced by Samantha Lovelace.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli and discuss the evolution and potential extinction of the news conference.
Show Notes
00:26 Terry introduces the show
01:44 Terry introduces the comment from Bob Ledrew
03:40 Martin introduces the main topic: What is it with news conferences today?
05:08 Julie talks about a news conference Maverick did for the Sony PSP launch which was highly successful and included celebrity appearances by Wayne Gretzky and Alexisonfire
07:33 Terry talks about a failed news conference where only one freelance writer from CARP Magazine (now Zoomer Magazine) showed up
10:46 Dave talks about when it is a good time to call a news conference. He uses Sir Richard Branson's coming to Toronto to launch a Virgin product in Canada as an example
13:56 Martin Mentions News Theater
18:08 Julie opens up the topic of the future of the news conference
27:11 Terry wraps up the show
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week's episode was produced by Samantha Lovelace.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss the 5th Gap Year Study out of the University of Southern California Annenberg School for Communications and PR Studies.
Find the article here.
Show Notes
00:50 Dave opens the show
02:00 Dave starts the discussion on this week's topic: The Fifth GAP Survey Of Public Relations Practices out of UCN Annenberg
03:33 The panel talks about the relationship of PR to the C-Suite
07:03 Dave lists other positive elements of being a PR firm close to the C-Suite other than larger budgets. They follow:
- Encouraging ethical practices
- Reputation management
- Contributing to organizational success
13:06 Julie talks about shopping a release
15:57 Dave brings up measurability
17:16 Martin talks about PR's current measurement tools
18:28 Julie talks about lift
22:16 Julie discusses the Study's findings on Agencies of Record
28:03 Martin, Dave and Julie discuss the practice of firms hiring multiple agencies
32:09 Dave wraps the show
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week's episode was produced by Samantha Lovelace.
[display_podcast]
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Keith McArthur and David Jones review this weeks events and discuss PR agencies and how they need to change.
Show Notes
00:32 Dave introduces the show
01:27 Keith talks about the InfoPresse conference and the launch of influencia.ca
02:43 The debate about social media as a cultural or technological revolution begins. The understanding of the tools or the the understanding of the culture; which is more important?
03:49 Keith gets a dig in at Dave for having issues with last week's podcast
04:07 Dave references Kate Trgovac
04:53 Dave talks about Joseph Thornley's Social Media Roundtable , MESH and speaking at MESH about podcasting with Doug Walker. Doug Walker hosts the Shill Podcast with Dave and writes the webwalker blog
08:19 Welcome to the main topic of the show: PR Agencies and How They Need to Change. This topic was brought up in reference to a blog post by Todd Defren - developer of the social media press release.
09:52 Dave and Keith discuss the "5 thoughts on the future of PR":
- Agencies must become comfortable with the personal branding of employees
- Agencies need to do a far better job training staff
- Agencies have to explain to clients that mistakes will happen
- Agencies must help clients move from reactive to proactive to interactive
- Agencies must reconsider their core value
40:30 Dave wraps the show
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week's episode was produced by Samantha Lovelace.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry, Keith and Martin welcome comments from Rick Weiss and Guy Skipworth, define roles in PR firms and discuss promoting employees.
Show Notes
00:30 Terry introduces the show.
02:45 Keith talks about Interactive Marketing Conference that he is attending on May 15th with Dave Jones. Chris Anderson, editor-in-chief at Wired Magazine and author of The Long Tail, is the keynote speaker.
04:09 Terry discusses his talk at a communications event for Government of Ontario employees.
05:06 Terry introduces the comment from Rick Weiss ( a regular listener and student at Centennial College)
05:24 Rick Weiss asks if it's possible to salvage the image of a company in distress with an excellent PR campaign
09:05 Terry introduces the comment from Guy Skipworth of Mediaco
09:28 Guy Skipworth opens the conversation on titles in agencies
10:10 Terry, Martin and Keith define the titles in agencies and outline some of the tasks that they find to be most important
23:40 Terry starts of the conversation about when to promote an employee. The panel discusses:
- Promoting from within
- Skills development
- Breaking down title boundaries
- Setting objectives
- Succession planning
- Career Planning
- Retaining Employees
- Culture
- Training
- Reviews
33:13 Terry closes up the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week's episode was produced by Kyra Aylsworth and published by Samantha Lovelace.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman and Julie Rusciolelli discuss 360 Degrees: All Things Connected, Terry's BIG WIN, character blogs and social media's impact on public relations.
Show Notes
00:25 Dave introduces the Show
01:17 Julie talks about the CPRS event she will be attending along with Joseph Thornley
02:45 Dave mentions Terry's BIG WIN!
03:51 Terry tells us about winning the Leacock Medal for Humour
References:
Terry's Website - Home of the Best Laid Plans
The News Release
Link to CBC.ca's Ontario Today Archives
Buy The Best Laid Plans Online * * *
About PLR
08:36 Terry introduces the comment from Jay Moonah; Talks about Uncle Seth, Podcaster's Across Boarders, Mark Blevis and Bob Goyetche
09:34 Jay Moonah leaves a comment about character blogs and the balance between authenticity and having fun. References: the Captain Morgan blog, Story2OH! and the comment on OneDegree
11:46 The panel talks about character blogs; pros and cons. They reference: the All I Want for Christmas is a PSP blog, Dwight's blog, Fake Steve Jobs blog, Jiminy Glick and Amanda Chapel
An episode of Jiminy Glick
18:13 Dave introduces the topic of social media's impact on public relations
27:59 Terry Wraps up the show
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week's episode was produced by Samantha Lovelace
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli discuss communications in politics and touch on both the TTC strike move and the Beijing Olympics.
David Jones and Martin Waxman are away.
Show Notes
00:24 Terry opens the show
01:24 Julie mentions Terry's appearance in the Toronto Star
02:08 Terry speaks about the Leacock medal
02:51 Julie talks about Communitech and Chris Anderson - Author of The Long Tail
04:49 Terry starts the conversation on communications in politics by talking about communications in the time of a strike
12:03 Keith asks about advice to union leaders
13:07 Julie talks about humanizing causes
14:36 Terry mentions role reversal - turning the bad guys (gov't) into heroes through failed communications
17:54 Terry introduces the second political communications topic: The Beijing Olympics
25:29 Terry closes up the show
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week's episode was produced by Samantha Lovelace.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Dave Jones, Martin Waxman and Julie Rusciolelli discuss when to and how to fire a client and welcome a comment from Joseph Thornley, continuing the ethics discussion.
Keith McArthur and Terry Fallis were unable to join the IPR gang this evening.
Show Notes
00:34 Dave introduces the show
01:35 Joseph Thornley leaves a comment discussing the low repute of PR practitioners and PR ethics.
03:56 Martin references The Sweet Smell of Success
04:10 Julie introduces the topic of Firing a Client
04:40 Julie goes over the four warning signs that you may have to fire your client:
1. Chemistry has gone flat 2. Unreasonable demands 3. ROI 4. Abusive Behavior
The IPR Panel discusses their experiences relating to firing clients
27:27 Dave asks the question: "How do you fire a client?"
28:43 Martin Mentions the word compunction
31:00 Dave concludes the show
Our Theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week's episode of Inside PR was produced by Samantha Lovelace.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Dave Jones, Keith McArthur and Julie Rusciolelli talk about the use of social media in public relations, ethics and muse over the communications and legal fields. They welcome comments from Bob LeDrew, Michael O'Connor Clarke, Eden Spodek, Shel Holtz and Garen Stepanian.
Martin Waxman is away this week.
Show Notes
01:24 Dave introduces the show
01:30 Dave reads the comment about IPR 106 from Bob LeDrew. Bob is a member of the Thornley Fallis team in Ottawa and writes the Flack Life blog
03:11 Terry talks about taking IPR on the road
04:10 Michael O'Connor Clarke leaves a message about IPR 106. Michael is a member of the Thornley Fallis team in Toronto and writes Uninstalled. During his comment he refers to World of Ends and Doc Searls' and David Weinberger's theory on who owns the Internet
**No one owns it.
Everyone can use it.
Anyone can improve it.**
06:24 Michael does Inside Proper English: Metaphor V. Simile
09:32 Eden Spodek leaves a comment regarding the importance of understanding the principles of social media before applying them in a client involved environment. Eden hails from bargainista.ca
12:17 Terry mentions the importance of strategy over tactics
12:45 Dave talks about the missuses of social media tools
14:33 Keith introduces the comment from Shel Holtz and his opinion on ethics in PR. This discussion is continued from IPR 103
19:23 Terry tells the listeners about Shel Holtz' and Neville Hobson's contribution to IPR
19:52 The ethics debate begins again
27:07 Julie introduces the comment from Garen Stepanian
27:54 Terry, Julie, Dave and Keith all talk to their experiences working with Lawyers current and past and the synergy between law and public relations
37:39 Terry Signs off
Our theme music is Streewalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week's episode of Inside PR was produced by Samantha Lovelace.
Show notes
01:24 Dave introduces the show
01:30 Dave reads the comment from Bob Ledrew of Thornley Fallis and writer of the Flack Life blog
03:11 Terry talks about taking IPR on the road
04:10 Michael O'Connor Clarke of Thornley Fallis and the writer of Uninstalled leaves a comment
09:32 Eden Spodek from bargainista.ca leaves a comment
14:33 Keith introduces the comment from Shel Holtz on ethics in PR
27:07 Julie introduces the comment from Garen Stepanian
37:39 Terry signs off
Our theme music is Streetwalker by CJacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This weeks episode of Inside PR was produced by Samantha Lovelace
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, the Inside PR panel go live to the Groundhog Pub where they tackle the tough question of who owns the social media space and field questions and statements from the Third Tuesday audience.
This weeks Inside PR panel consists of: Terry Fallis, David Jones, Julie Rusciolelli, Keith McArthur and Martin Waxman.
Show Notes
00:24 Terry introduces the show
01:26 Dave makes bad joke about spinal tap, a pod and a zucchini wrapped in tin foil.
01:43 Dave introduces the nights topic: PR in social media
02:46 Dave commences the conversation about who "owns" social media
06:20 Julie brings up Dove's Evolution by Ogilvy as well as the Bridezilla and Subservient Chicken social media campaigns
08:26 Keith takes the stance with Terry and Dave that PR has a hold on the social media space
08:56 Martin brings up the first main difference between PR and advertising's activities in the space. Advertising does it, PR talks about it.
10:37 Tamera from the audience points out that really the social media space belongs to the customer
12:23 Julie infers that agencies are the flippers on the social media pin ball machine.
14:01 Dave issues the challenge of being a part of the social media space with out being seen as manipulating the space
14:15 Dave Ford, from the audience, continues Tamera's argument referencing Dell and Starbucks
15:05 Keith calls social media a cultural revolution
15:36 Martin references Giovanni Rodriguez and DIY
17:20 Mary Margret Jones of the audience brings up the challenge of getting clients to buy in
21:29 Keith mentions how dangerous it can be to have clients buying in without really knowing what it is
23:17 Carman from the audience starts the conversation about the PR/marketer hybrid
25:19 Julie states that the side that knows the client best will win the projects and thus the space
27:25 An unidentified audience member asks about transparency
28:20 Terry goes over some negative outcomes of not being transparent
29:37 Martin mentions having fun in the space and references the Captain Morgan blog
31:04 Brain form the audience talks about the arrogance of companies in thinking they own the social media space
32:47 Terry rephrases the initial question: What type of agency can best get the client effective social media space and activity
33:35 An audience member asks about the difference between PR and Ad in the social media space
35:13 David Ford, from the audience, asks about a recessions effect on the social media space
37:44 Keith answers with "if it's working people will spend money on it, recession or not"
38:43 Terry thanks CNW for their constant support and making every Third Tuesday come alive with sound
39:02 Dave wraps up the show
Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This weeks episode of Inside PR was produced by Samantha Lovelace.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR BluBrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman, Keith McArthur and Julie Rusciolelli discuss hiring interns: the good the bad and the marvelous and debate Earth Hour as an effective communications plan.
Show Notes
00:35 Dave introduces the show and Terry's nomination for the Leacock medal for humour
02:02 Terry tells the story of how he found out he was short listed for the award. See the picture.
03:53 Terry mentions the IPR hacker.
04:34 Dave talks about live Inside PR at Third Tuesday. Next weeks episode will be recorded live at the Groundhog Pub, Wednesday, April 2nd, from 6pm until 8pm. To RSVP for the event please go to meetup.com
05:48 Martin announces openings for guest speakers. For those of you who do not know what Front Page Challenge is please feel free to check out this explanation.
06:27 Julie tells us about her trip to Hawaii.
09:57 Julie introduces the topic of interns: hiring interns, how interns may differentiate themselves, what not to do or say on your resume/cover letter or in the interview.
14:57 The topic of interns not wanting to do admin work comes up.
16:13 Keith talks about hiring Rayanne Langdon on at Veritas and what they were looking for when hiring her.
22:00 Terry introduces the discussion on Earth Hour as an effective communications tool.
30:54 Terry signs off.
Our theme music is Streetwalker by CJacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
Episode #105 of Inside PR was produced by Samantha Lovelace.
Comments? Sned us an email to insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blueberry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss what happens if you are a PR practitioner and happen to be at the wrong end of a popular media story. How does one respond and get their story across in an accessible and accurate way?
Show Notes
00:30 Terry introduces himself, the panel and the show.
01:05 Terry welcomes Martin Waxman to the panel.
2:05 Terry announces that Inside PR #106 will be recorded live at the Third Tuesday Social Media Meet Up in Toronto on April 2, 2008. Location TBA.
3:50 Comment from Paul Jenkins in response to last weeks' topic, Ethics & PR.
6:44 Comment from Elizabeth Hirst on the PR & Ethics debate.
12:33 Martin introduces today's topic - What happens if you are a PR pracitioner and happen to be at the wrong end of a popular media story. How does one respond and get their client's story across in an accessible and accurate way?
23:53 Panel weighs in on topic and suggests PR pracitioners employ creative and non traditional approaches to to both communicate their client's story and respond to traditional media.
31:05 Terry thanks the panel and signs off.
Producer's Note: The change in this podcast sound quality is due to the shift in form for Inside PR. Our theme music is Streetwalker by the CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.
This week's episode was produced by Karen Nussbaum.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, This week on Inside PR, Terry, Martin Waxman and Keith McArthur discuss ethics in PR. They welcome comments from Mitch Joel, Sallie Geotsch, Joseph Thornley and Bernard Goldbach.
View Bernard's video here.
Show Notes:
00:33 Terry, Martin Waxman and Keith McArthur introduce themselves and the show.
01:00 Terry informs listeners that Dave is sick this week and will not be part of the show.
3:24 Comment from Mitch Joel of Six Pixels of Separation.
5:04 Terry reads a comment by Sallie Goetsch.
6:31 Terry talks about the video that Bernard Goldbach sent over from Ireland and they will post it on the Inside PR blog.
7:44 Joe Thornley comments on PR Ethics: How do we feel if our profession in sometimes held in low esteem. E.g. PR & The tobacco industry, where do we draw the line?
8:59 Terry starts off this week’s discussion about the both professional and personal ethics of working for controversial and questionable companies.
31:07 Terry thanks the panel and signs off.
Producer’s Note: The change in this podcast’s sound quality is due to the shift in format for Inside PR and should not indicate that Terry is recording inside of a ‘biscuit tin’.
Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.
Comments? Send us an email at insideprcomment@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Dave and Terry speak with Keith McArthur and Michelle Sullivan about going 'off the record'.
Show Notes
00:29 Dave introduces himself, the panel and the show.
01:13 Terry welcomes Michelle Sullivan to the show.
03:00 Keith McArthur starts off this week's discussion about whether or not clients should go 'off the record'. Cousins of 'off the record' include: embargoes, 'no comment' and the brown envelope.
27:00 The panel weighs in on the new social media reality and how the rules of going 'off the record' are different in the blogosphere.
37:47 Terry thanks the panel and signs off.
Producer's Note: The change in this podcast's sound quality is due to the shift in format for Inside PR and should not indicate that Terry is recording inside of a 'biscuit tin'.
Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.
This week's episode of Inside PR was produced by Kyra Aylsworth.
Comments? Send us an email at insideprcomment@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Dave and Terry usher in a new era with a new podcast format.
Show Notes
00:29 Terry introduces the show.
01:13 Dave and Terry usher in a new era with a new podcast format.
03:00 Dave asks today's panel members to introduce themselves.
Julie Rusciolelli from Maverick PR
Keith McArthur from Veritas' com.motion
Martin Waxman from Palette PR
04:08 Dave introduces a comment about ethics in PR from Rayanne Langdon (sp), a corporate communications student from Centennial College.
07:02 The panel weighs in on the first main topic of today's episode - Ethics and Reputation in Public Relations.
24:20 Keith kicks off today's second main topic - Michael Bryant, YouTube and Government's use of social media.
41:20 Terry does NOT do Inside PRoper English this week. Dave suggests starting a Facebook page if you'd like to bring it back.
41:45 Criteria for being on the new Inside PR panel and Dave signs off.
Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.
This week's episode of Inside PR was produced by Kyra Aylsworth.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site or leave us a comment on the Inside PR blog.
This week on Inside PR, Terry and Dave celebrate their 100th episode in front of a live audience of corporate communications students at 'Centennial College'. Get it? Centennial?
Show Notes
00:40 Terry introduces Inside PR's special 100th episode live at Centennial College.
01:05 Terry apologizes for the sound quality last week.
02:09 Jon Hoel from PR Junction and his friend Kurt send in a shout-out to Inside PR.
05:20 Michelle Sullivan calls in with a comment about the launch of Third Tuesday Montreal.
08:08 Terry and Dave remind listeners that Chris Clarke sent in the Inside PR Blooper Reel and to keep an eye out for it on iTunes (pretty funny).
09:13 Dave talks about why they're at Centennial College to mark the occasion and thanks Gary Schlee for coming up with the idea.
11:27 'Bonnie' has a question about the relevancy of social media to the budding PR practitioner.
18:50 Paul Jenkins asks Terry and David about practical applications and case studies of social media initiatives being successful for organizations.
25:08 'Sarah' asks a question about the challenges PR graduates will face on their first job.
31:14 'Shannon from semester 2' asks about how to find a job.
35:12 Joe Chawla asks about the 'ideal' level of engagement that students and PR practitioners should have with new social media tools.
38:57 Kristin Zemlak asks about how transparency in social media is affecting ethics in public relations.
42:50 Greg Weiss asks about how to recover your brand and reputation once you've blown it in the blogosphere.
48:15 Inside PRoper English - 'uninterested' vs. 'disinterested'.
49:45 Terry thanks the audience and Gary Schlee and signs off.
Comments? Send us an email at insideprcomment@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Dave goes deep and behind-the-scenes with Melanie Kurzuk from CNW (Canada News Wire).
Show Notes
00:25 Terry introduces the show.
01:14 Terry talks about the new GM Green by Design podcast.
02:18 Dave announces that he has a new podcast called Shill co-produced that he co-produces with Doug Walker.
04:08 Dave and Terry discuss their plans for the 100th episode of Inside PR.
07:30 Tom Reidt writes in with a comment.
09:30 Megan Ramsay also writes in about her experience finding a PR job.
12:44 Mike Keliher writes to ask that Terry and Dave keep Inside PRoper English on the show.
13:59 Dave introduces this week's special interview with Melanie Kurzuk from CNW. She's Senior Vice President of CNW's News and Information Technology Divison.
36:18 Dave and Melanie talk about Social Media Releases.
41:44 A mystery listener writes in to comment on last week's Inside PRoper English segment.
45:00 Inside PRoper English: all together vs. altogether.
48:50 Dave signs off.
Comments? Send us an email at insideprcomment@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Dave goes deep and behind-the-scenes with Melanie Kurzuk from CNW (Canada News Wire).
Show Notes to follow!
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and Dave welcome a comment from new listener James McNally regarding ethics in PR and discuss what kind of education PR firms are looking for.
Show Notes
00:26 Dave introduces the show.
00:59 Podcamp Toronto promo.
02:20 Announcement: Dave talks about Dave Forde's new blog PR in Canada which launched this week. New contributors are welcomed and wanted.
03:47 Terry and Dave discuss the 100th episode of Inside PR set to air February 26, 2008.
08:35 Terry tells us about his trip to Las Vegas.
09:28 An email comment from James McNally about ethics in PR.
10:57 Topic of discussion 1: Ethics in PR.
Terry and Dave revisit experiences in the past involving ethical decisions in the past and reference Astroturfing, "Clean Coal" and Thank you for smoking by Christopher Buckley (the book and the film.)
20:45 Topic of discussion 2: What education are PR firms looking for?
In the style of Inside the Actors Studio, Dave asks Terry a series of questions as he recalled them from the two students of PR who had left comments earlier in the week.
33:31 Inside PRoper English: The redundancy of "advance forward".
35:55 Terry wraps up the show.
Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe music network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and Dave talk about social media tools and discuss whether or not social media is a prerequisite for a PR student to be hired.
Show notes
00:26 Terry introduces the show.
01:03 Terry discusses his trip to McMaster University where he spoke to an MBA class on social media.
04:40 Dave shares his interesting Facebook experience.
07:02 Podcamp Toronto promo.
09:40 Topic of discussion 1: Social media tools and you.
15:37 Dave discusses barriers to social media tools.
22:12 Topic of discussion 2: Is social media activity a prerequisite for PR students to be hired?
22:48 Inside PRoper English: The difference between e.g. and i.e.
30:58 Dave wraps up the show.
Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe music network; Roger Dey is our announcer.
Comments? Send us and email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR blog.
This week on Inside PR, Terry and Dave talk about social media tools and discuss whether or not social media activity is a prerequisite for a PR student to be hired.
Show notes
00:26 Terry introduces the show.
01:03 Terry discusses his trip to McMaster University where he spoke to an MBA class on social media.
04:40 Dave shares his interesting Facebook experience.
07:02 Podcamp Toronto promo.
09:40 Topic of discussion 1: Social media tools and you.
15:37 Dave discusses barriers to social media tools.
22:12 Topic of discussion 2: Is social media activity a prerequisite for PR students to be hired?
22:48 Inside PRoper English: The difference between e.g. and i.e.
30:58 Dave wraps up the show.
Our theme music is Streetwalker by Cjacks, and is courtesy of the Podsafe music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR blog.
This week on Inside PR, Terry and David take a cue from Michael Netzley's comment and discuss what Cicero meant by 'eloquence'.
Show Notes
00:30 Dave introduces the show.
00:55 Podcamp Toronto 2008 promo.
02:38 Audio comment from Deborah Zanke from Message Communications on measurement.
06:27 Terry and Dave receive a comment on their blog from Bob Crawshaw.
07:21 Michael Allison sent Dave a Twitter message to ask what he and Terry think about the effects that a downturn in the US economy might have on the practice of public relations.
11:03 Dave announces some breaking news.
13:08 Alan Fryer from CTV and W-5 sends in an audio comment about his move to the Dark Side.
15:39 Michael Netzley sends in the latest installment of Communications Through the Ages: Cicero.
20:51 Dave and Terry discuss Cicero and 'eloquence' as their main topic of discussion.
27:42 Inside PRoper English: Josh Turner calls in to ask about Terry and Dave's least favourite business jargon. Terry still dislikes 'impactful'.
32:03 Terry signs off.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and Dave continue the discussion on measurement and public relations and stakeholder relations in particular.
Show Notes
00:30 Terry introduces the show.
00:58 Podcamp Toronto Promo.
03:38 The Blogger Team WON Test the Nation, but Dave isn't completely satisfied with his score.
06:00 A thank you to Michael Netzley and Sallie Goetsch (rhymes with sketch) for their scholarly debate about Aristotle in the comments section of last week's podcast on the Inside PR show blog.
07:27 A comment from Doug Haslam about measurement.
13:28 Another perspective on measurement in a comment from Alan Chumley.
18:39 Terry and David revisit measurement and stakeholder relations.
27:38 Inside PRoper English suggestion sent in via audio comment from Jay Moonah: 'everyday' vs 'every day'.
30:53 Dave wraps up the show.
Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Dave and Terry discuss ideas about how to measure stakeholder relations campaigns and tactics. They also welcome comments from Michael Netzley, Bob Ledrew and Amy Cole.
Show Notes
00:35 Dave introduces the show and reminds listeners that he will be on the TV show Test the Nation: Trivia this Sunday, January 20.
03:58 Dave talks about what he wears when he blogs.
06:20 Terry announces that Thornley Fallis has signed up two new social media folks: Michael Seaton and Bob Ledrew.
08:13 Terry welcomes a commentary on the history of professional communication from Michael Netzley. He phoned in to share his first installment of what will become a 'Communications Legacies' series.
17:04 Dave and Terry welcome a 'Rudolph' comment from Bob Ledrew.
21:21 Amy Cole writes in with a comment about how to measure stakeholder-relations communication plans. Dave and Terry decide to use the idea as today's main topic.
32:19 Inside PRoper English: Thanks to Sallie Goetsch for these words to avoid: 'actionable' and 'learnings'.
33:47 Terry winds up the show with all pertinent details. Fans of Inside PR on Facebook click here to join.
Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Dave and Terry come up with 6 Reasons why agencies should do pro bono work. They also welcome comments from Tom Reed, Dave Delaney, Bernie Goldbach, and Bob Crawshaw.
Show Notes
00:35 Terry introduces the show.
04:58 Email comment from Tom Reed re: Christmas edition Inside PR podcast.
06:04 Comment from Dave Delaney re: Christmas edition Inside PR podcast.
13:32 A comment from Bernie Goldbach re: Inside PRoper English and the importance of localizing words.
15:33 Email comment from Bob Crawshaw of Maine Street Marketing, in Canberra Australia, re: pro bono work.
19:21 Terry introduces this week's topic: 6 reasons why agencies should do pro bono work.
27:39 Inside PRoper English: semiannual vs. biannual vs. biennial.
29:30 Dave signs off with all pertinent details. Fans of Inside PR on Facebook click here to join.
Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry come up with 8 New Year's Resolutions that they hope their clients are making for 2008. They also welcome comments from Bob LeDrew, Joe Thornley and Josh Turner.
Show Notes
00:34 Dave introduces the show.
03:20 Email comment from Bob LeDrew re: Veritas' social media survey.
05:15 A comment from Joe Thornley on the Inside PR blog re: developing a social media measurement roundtable event.
07:14 Josh Turner also commented on the Inside PR blog with a link to a chronological history of Santa Claus.
08:00 Dave introduces this week's main topic: 8 New Year's Resolutions That We Hope Our Clients Are Writing.
29:30 Inside PRoper English: appraise vs. apprise.
30:20 Terry signs off with all of the pertinent details. Fans of Inside PR on Facebook - click here to join.
Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email as insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
Comments? Send us an email as insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discussed what they would ask for if they could create a social media and PR wish list. Also, they welcome audio comments from David Fleet and Bernard Goldbach.
Show Notes *00:36* David introduces the show.01:06 David and Terry welcomes a comment from Dave Fleet.
01:10 Dave Fleet gives his comments on the Veritas survey.
02:38 David and Terry address Dave Fleet's comments and the Veritas survey results.
03:48 Dave and Terry welcome a comment from Bernie Goldbach.
03:50 Bernie Golbach thanks David and Terry for a great show and talks about how he records and plays many episodes of Inside PR for his class incorporating it into his curriculum.
04:58 David and Terry thank Bernie for his comment.
06:28 David introduces today main topic: Social Media & a PR Wish list
27:43 Inside PRoper English: The redundant phrase - "The reason is, because..."
Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Posted to PR, Who Notes, Social Media, Inside PR, Comments
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry talk about pro bono work in public relations agencies.
Show Notes
00:36 Terry introduces the show.
01:49 David and Terry welcome their first comment from Bernie Goldbach about address book etiquette.
12:00 Ian Hull calls in with a comment about embracing podcasting in a business setting.
16:07 Deborah Zanke calls in with follow up comments and questions about pro bono work and communications.
32:09 PRoper English segment on the meaning of the word 'enormity'.
34:38 Dave wraps up the show.
Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
This week on Inside PR, David and Terry discuss Veritas' launch of their new social media boutique com.motion. They also welcome comments from Wei-Jean Garland and Omar Ha-Redeye.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss PR Agencies: Then and Now. They also discuss how agencies of the future may or may not integrate social media and the possible consequences.
Show Notes
00:28 Terry introduces the show.
02:15 Terry introduces main topic: PR Agencies, Then and Now.
22:40 Inside PRoper English: Peruse
Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss the UK launch of the iPhone and how PR practitoners need to be aware of their role in their clients' stories. They also welcome comments from Bernie Goldbach and Dave Fleet.
Show Notes
00:30 Dave introduces the show.
01:21 David and Terry welcome a comment from Bernie Goldbach.
02:43 Dave Fleet calls in with a response to Bernie's comment last week.
03:54 Terry and Dave briefly discuss how people can misinterpret email and online communciation.
06:00 Dave introduces today's main topic: the UK launch of the iPhone and how PR practitoners need to be aware of their role in their clients' stories.
30:10 Inside PRoper English: Amuse vs. Bemuse
Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss how to have "collegial conversation" (online and off). Also, they welcome audio comments from Jon Hoel, Michelle Kostya, Doug Haslam, Shel Holtz and Bernard Goldbach.
Show Notes
00:32 Terry introduces the show.
01:06 David and Terry remind listeners that the Talk is Cheap event is coming up and that Terry is having a book launch for The Best Laid Plans at the Dora Keogh Pub on November 19.
03:14 Jon Hoel shares his thoughts on how to show support for Terry's book, The Best Laid Plans.
06:00 An email comment from Michelle Kostya.
08:20 An audio comment from Doug Haslam.
13:45 An audio comment from Shel Holtz.
18:45 An audio comment from Bernie Goldbach that kicks off this week's topic: the importance of having collegial yet critical conversations.
32:00 Inside PRoper English: The improper use of the word 'hopefully'.
33:40 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry talk about the sometimes volatile relationship between journalists and public relations practitioners. They also welcome comments from Doug Walker, Dan York, Bernard Goldbach and Michael Netzley.
Show Notes
00:28 Dave introduces the show and reminds interested people to register for the 'Talk is Cheap' un-conference by signing up here.
02:16 Terry announces that the booklaunch for his novel, "The Best Laid Plans" will take place on November 19 at the Dora Keogh pub in Toronto.
02:55 Email comment from Doug Walker about last week's topic: Work/Life Balance.
05:02 Dan York calls in with a comment.
06:45 Bernie Goldbach lets us know about the 2007 Personal Branding Global Telesummit that will take place Thursday, November 8.
09:45 Dave introduces this week's topic: The strained relationship between journalists and public relations practitioners. The topic was inspired by this blog post by Chris Anderson, editor-in-chief of Wired Magazine.
28:53 Terry hands over Inside PRoper English to Michael Netzley from Singapore. Michael also co-hosts the PR Junction podcast with John Hoel.
33:00 Terry wraps up the show.
Fans of Inside PR group on Facebook: Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry talk about work/life balance in an agency.
Show Notes
00:30 Terry introduces the show.
03:18 Promo for Social Media Today: A podcast by Doug Walker.
09:15 Audio comment from Bernie Goldbach in Tipperary, Ireland.
13:42 Email comment from Dave Fleet about stakeholder relations.
16:12 David introduces this week's topic: Maintaining a work/life balance when you work at an agency.
29:34 Inside PRoper English: Loath vs. Loathe.
31:32 Dave wraps up the show.Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry talk about communications plans and their components.
Show Notes
00:36 David introduces the show.
01:29 Promo for Talk is Cheap: A social media unconference for corporate communications and public relations folks on Thursday, November 15, 2007, from 6 to 9 p.m. at the Centre for Creative Communications (Centennial College) in Toronto.
04:05 Terry announces that he will be speaking in London (Ontario) this week at a Financial Executives International (Southwestern Ontario branch) dinner meeting and at Fanshawe College.
05:07 David apologizes for not making it to Vanouver last week.
06:08 Terry introduces this week's topic: Communications Plans.
34:52 Inside PRoper English: Orient vs. orientate.
33:15 Inside PRoper English: Prepositions at the end of sentences.
36:16 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry talk about salary, compensation and what else to consider when working for a public relations agency.
Show Notes
00:30 Terry introduces the show and laments the lack of comments this week.
01:27 David announces that he is going to Vancouver this week to attend Third Tuesday and to speak at the Canadian Association of Zoos and Aquariums. Terry notes that Third Tuesday Toronto will feature Darren Barefoot and that Third Tuesday Ottawa will feature Danielle Donders.
02:58 Terry introduces the main topic of discussion for the week: the complex issue of salary and compensation in public relations. David was inspired to talk about it after reading Julie Rusciolelli's blog.
30:20 David has an announcement for Terry.
33:15 Inside PRoper English: Prepositions at the end of sentences.
34:15 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry talk about conflict resolution and mediation in public relations.
Show Notes
00:32 David introduces the show.
01:49 David talks about the Buffalo vs. Dallas game.
02:15 Terry and David discuss the difference between American and Canadian Thanksgiving.
02:50 Terry reminds listeners of upcoming Third Tuesday events: Toronto - October 15 (featuring Darren Barefoot), Ottawa - October 15 (featuring ‘Mommy Blogger’ Danielle Donders) and Vancouver - October 16 (featuring Joseph Thornley and David Jones).
03:45 Farewell to Chris Clarke, PR buddy. Hello Kyra Aylsworth, new producer of Inside PR.
06:20 David opens a discussion: Is the news release dead?
12:47 Comment from Doug Haslam from Topaz Partners.
15:40 David reads an email from Seneca Corporate Communications student, A.J. Welsh regarding the relevance of conflict resolution in public relations.
17:20 Discussion on the difference between practicing conflict resolution, mediation and crisis management in public relations.
28:35 PRoper English segment on the difference between ‘gamut’ and ‘gambit’.
31:05 Closing remarks.
Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry talk about podcasting and it's role within public relations.
Show Notes
00:30 Terry introduces the show.
01:30 Terry talks about Podcast Expo.
07:55 Terry introduces the main topic of discussion for the week: podcasting and public relations.
29:30 Inside PRoper English: what
30:30 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss building your PR team. They also welcome audio comments from Bryan Person and Francis Wooby.
Show Notes
00:30 David introduces the show.
01:30 David brings up the latest Third Tuesday events. Visit the central sites for Third Tuesday Ottawa, Third Tuesday Toronto, and Third Tuesday Vancouver, as well as the Third Tuesday Facebook Group.
05:25 Terry mentions that he'll be attending the Podcast and New Media Expo next week in Ontario, California.
07:30 Bryan Person calls in with an audio comment.
17:20 Francis Wooby sends in an audio comment.
18:45 This week's main topic for discussion is building your PR team.
36:00 Inside PRoper English: you could care less
37:00 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
In this week's episode, David and Terry discuss the place of young PR professionals in the workplace. They also welcome audio comments from Gary Schlee and Michael Allison.
Show Notes
00:30 Terry introduces the show.
01:10 Terry mentions that he'll be attending the Podcast and New Media Expo next week in Ontario, California.
04:05 Gary Schlee chimes in with an audio comment. He mentions these links in his commentary: The Princeton Review, Gary's A Class Act blog, PR Conversations, and the IABC Advocacy Commons.
07:30 Michael Allison calls in asking about the young PR professional debate raging in the blogosphere.This leads into David and Terry's main topic for discussion this week. One of the posts David mentions in this discussion is from the Marcom Blog at Auburn University.
30:00 Inside PRoper English: the subtle difference between persuade and convince
31:00 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
In this week's episode of Inside PR, David and Terry have a lot to talk about. They welcome a number of comments, and discuss the importance of understanding how PR fits into the bigger picture of business.
Show Notes
00:30 David introduces the show.
01:30 Very special announcement: Terry's novel, The Best Laid Plans, is available for sale. Pick it up at Amazon.com or Chapters-Indigo. For more info, visit Terry's website.
02:45 David and Terry mention the Vancouver Third Tuesday event.
10:00 Donna Papacosta writes in a comment
11:30 Sallie Goetsch writes a comment on the blog
13:00 Brian Blank writes in with some knowledge
14:15 Kyle Whitehead from Lethbridge College in Lethbridge, Alberta sends in an audio comment about post-PR graduate work.
18:25 Diane Hodges writes in with a comment about the importance of understanding business for PR professionals. This leads to this week's main topic for discussion.
31:00 Inside PRoper English: raise up and lower down
31:45 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David discuss public relations as a profession. They also welcome an audio comment from Omar Ha-Redeye.
Show Notes
00:30 Terry introduces the show.
01:10 Terry and David were on vacation - they talk about how they coped without each other.
03:45 Omar Ha-Redeye sends in an audio comment.
09:40 Christine Smith and Dave Fleet write in with comments on PR as a profession. This leads into this week's main topic for discussion on the profession of PR.
31:00 Inside PRoper English: continual and continuous
31:45 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week is the vacation edition. With both of them on vacation, Terry and David recorded this edition early. This week, they discuss how they got into the PR business.
Show Notes
00:30 David introduces the show.
01:30 Terry and David are on vacation - this is the vacation edition.
02:15 Terry says that he and David will discuss how they made their careers in PR. Neither intended to work in PR until they were actually working in it.
26:00 Inside PRoper English: check back next week!
26:15 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss the differences between big and small agencies.
Show Notes
00:30 Terry introduces the show.
01:15 Terry mentions that he and Terry will be doing a mini-show next week, as they will both be on vacation.
03:45 David and Terry talk about a study about winning business at PR firms.
06:30 This leads into the major topic of discussion for the week: big agency vs. small agency. They discuss their careers working at both large and small agencies.
30:40 Inside PRoper English: accommodate
31:15 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry list the 5 questions you should be asking your social media firm. They also welcome an audio comment from Doug Haslem.
Show Notes
00:30 David introduces the show.
01:15 Inside PR has been nominated for a Podcast Award in the Business category. The voting closed on Saturday. The winners will be announced on Wednesday, August 15.
02:05 David mentions the CMA Awards, for which he and Terry are senior judges for the PR award.
06:30 Doug Haslem chimes in with an audio comment.
09:20 Terry apologizes for "monetize" on air.
13:30 This week's main topic of discussion: 5 questions for your social media agency.
32:00 To recap the 5 questions: Do you blog yourself? What blogs and podcasts do you recommend? What clients have you got into social media? What do you think of ghost blogging? How do you approach a blogger who wrote something negative?
32:20 Inside PRoper English: the difference between take and bring
33:15 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Click here to vote for Inside PR for a Podcast Award.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry continue their discussion about the senior-level PR practitioner. They also welcome comments from Bryan Person, Chip Griffin, and Joe Thornley.
Show Notes
00:30 Terry introduces the show.
01:15 Inside PR has been nominated for a Podcast Award in the Business category. Click here to vote. You can vote once daily, and be sure to validate your vote via email.
03:05 David mentions the CMA Awards, for which he and Terry are senior judges for the PR award.
06:00 David mentions the Social Media Group's big win with Ford.
09:00 An audio comment from Joe Thornley.
12:00 Bryan Person chimes in with a comment.
14:40 Chip Griffin from Custom Scoop weighs in with an audio comment. This leads to David and Terry returning to the topic Joseph Jaffe's latest promotion for Across the Sound.
24:00 This week's main topic of discussion: the continued discussion of the senior people at PR firms.
34:00 Inside PRoper English: monetize is still not a word, along with access (as a verb) prioritize and priorize, impactful, deliverable, guest and gift (as verbs).
35:45 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Click here to vote for Inside PR for a Podcast Award.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss discuss making the transition from the role of manager to leader in a PR firm. Also, they welcome an audio comment from Bobby Hewitt. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 David introduces the show.
01:45 David and Terry talk about the recent Special Edition they recorded with Brad Matson and Janina Palhares from Breakfast Television about pitching the media.
05:10 Inside PR has been nominated for a Podcast Award in the Business category. Click here to vote. You can vote once daily, and be sure to validate your vote via email.
10:00 An audio comment from Bobby Hewitt.
15:35 David and Terry discuss Joseph Jaffe's latest promotion for Across the Sound.
23:00 This week's main topic of discussion: becoming more senior at a PR firm, and making the transition from the role of manager to leader in a PR firm.
360:00 Inside PRoper English: monetize is not a word
38:00 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Click here to vote for Inside PR for a Podcast Award.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
In this special edition, David and Terry get together to chat with two producers of Canada's top morning show, Breakfast Television. Joining them from BT are Janina Palhares and Brad Matson. They discuss everything from good pitches to bad pitches, how to best reach them, the best and worst things PR people have done to them, and much more.
A big thank you to Brad and Janina for doing this, and we hope to have them back again someday soon.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss ethics, staff turnover, post-mortems, and mentoring. Also, they welcome an audio comment from Luke Armour and Doug Haslem. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 Terry introduces the show.
01:35 An audio comment from Doug Haslem.
07:40 A comment from Sheri Morgan about transience.
11:35 An comment from Parker Mason about ethics.
25:55 An audio comment from Luke Armour about mentoring. This turns into this week's main topic of discussion.
37:10 Inside PRoper English: nouns misused as verbs, like access and partner.
39:20 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss managing yourself and managing people at a PR firm. Also, they welcome an audio comment from Bryan Person. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 David introduces the show.
01:45 David brings up that he was on a panel with Leona Hobbs talking about blogging recently.
04:40 A comment from Dave Fleet of the Ontario Government.
07:35 An audio comment from Bryan Person.
12:35 This week's main topic of discussion: managing yourself and managing staff at a PR firm.
30:00 Inside PRoper English: virile and viral, and "key learnings"
31:20 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss the happenings at a PR firm after a client relationship has ended. Also, they welcome an audio comment from Luke Armour. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 Terry introduces the show.
01:25 David brings up that nominations are open for the Podcasting Awards.
03:40 Luke Armour calls in with a comment.
09:15 This week's major topic of discussion: the client project postmortem.
25:20 Inside PRoper English: split infinitives
27:20 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss getting your client relationships started off right. There are comments from Omar Ha-Redeye, Jonathan Dunn and Natasha Guiry. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 David introduces the show.
01:12 Terry notes Chris Clark is on vacation and we're self-producing the podcast this week. Fingers crossed.
02:03 Dave notes we came in second in the Most Valuable Podcast bracket competition. The brilliant American Copywriter podcast was the winner.
03:37 Omar Ha-Redeye calls in with a comment about how different ethnicities may learn soft skills in different ways.
09:26 Jonathan Dunn calls in with a comment about the social media community in Toronto and the state of soft skills in the PR industry.
14:47 Natasha Guiry sends in a comment about how efficiency and effectiveness is lost when all parties aren't on the same page.
18:50 This week's topic: getting your client relationships started off right both formally and informally by establishing trust, setting expectations and talking about the reporting process.
33:52 Inside PRoper English: perpetuate and perpetrate.
36:03 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry are overwhelmed by PR student contributions. They use one of those contributions as a jumping-off point for their major topic of discussion. Also, they welcome audio comments from Michael Allison, Scott MacDonald, and Omar Ha-Redeye. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 Terry introduces the show.
01:20 Terry talks about his time at Podcasters Across Borders 2007.
06:30 Omar Ha-Redeye calls in with a comment.
09:30 Scott MacDonald calls in with a comment as well.
12:45 Michael Allison contributes another PR student comment.
17:40 This week's major topic of discussion stems from an email from a recent PR graduate from Humber College, Lauren Schneider, who is working at the Royal Ontario Museum. Her comment is about things you don't learn at PR school but need to learn on the job. Terry and David go off talking about other things that are important in PR that might not be taught in PR school.
27:50 Inside PRoper English: tortuous and torturous
29:00 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Inside PR are in the finals of the Most Valuable Podcasts (MVP) contest. Click here to vote as Inside PR goes against American Copywriter.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss the importance of good writing in the PR profession. Also, they welcome an audio comment from Doug Haslam. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 David introduces the show.
01:20 David mentions that this will be the last time they mention the open slot for a new student/young PR contributor.
02:00 Terry mentions that he'll be at Podcasters Across Borders in two weeks. He will sit on a panel called Taking Your Initiatives to the Next Level. David will unfortunately not be able to make it to the conference.
04:10 Audio comment from Doug Haslam.
12:00 Listener Matthew Tarnowski asks: Which dictionaries would he/she recommend when trying to make a case against misuse of words like utilize and leverage?
17:40 This week's major topic of discussion: are good writers made or born?
35:20 Inside PRoper English: apostrophe roundup
36:20 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Inside PR are in the finals of the Most Valuable Podcasts (MVP) contest. Click here to vote as Inside PR goes against American Copywriter.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss a comment David Philips left to For Immediate Release: The Hobson and Holtz Report #246, about big PR agencies not "getting" social media. Terry does his segment of Inside PRoper English.
Show Notes
00:30 Terry introduces the show.
01:20 Terry mentions that he'll be at Podcasters Across Borders in two weeks. He will sit on a panel called Taking Your Initiatives to the Next Level. David will unfortunately not be able to make it to the conference.
05:40 Terry and David pay tribute to For Immediate Release: The Hobson and Holtz Report, as the podcasting pair are approaching a true milestone: their 250th episode.
14:10 The major topic of discussion for the week: David and Terry discuss a comment David Philips left to For Immediate Release: The Hobson and Holtz Report #246, about big PR agencies not "getting" social media.
35:20 Inside PRoper English: ending sentences with a preposition
38:20 Fans of Inside PR group on Facebook. Click here to join the group on Facebook. Inside PR are in the finals of the Most Valuable Podcasts (MVP) contest. Click here to vote as Inside PR goes against American Copywriter.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss awards in the PR business. They welcome audio comments from Omar Ha-Redeye and Jon Hoel. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 Terry introduces the show.
02:10 David introduces an audio comment from Omar Ha-Redeye.
05:40 Terry and David talk about the latest Toronto Third Tuesday and the mesh conference.
08:30 Inside PR are in the finals of the Most Valuable Podcasts (MVP) contest. Click here to vote as Inside PR goes against American Copywriter.
11:30 The major topic of discussion for the week: PR Awards
28:40 Jon Hoel sends in an Inside PRoper English mashup.
30:40 Inside PRoper English: exact and same
32:20 Fans of Inside PR group on Facebook. Click here to join the group on Facebook.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss media relations within the broader scope of public relations. They welcome audio comments from Doug Walker, Francis Wooby, and Darryl C. from Calgary. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 Terry introduces the show.
03:45 Terry mentions the May Third Tuesday Toronto event.
06:00 Darryl C. from Calgary calls in with a comment.
08:30 Stephen Lewis from Zest Digital in Australia sends in this link about blogging in the workplace.
11:00 Francis Wooby sends in an audio comment.
15:30 Terry kicks off this week's major topic of discussion: the role media relations plays within PR
28:40 Doug Walker sends in an audio contribution.
35:00 Inside PRoper English: definite and definitive
36:20 David mentions the Fans of Inside PR group on Facebook. Click here to join the group on Facebook. To vote for Inside PR on the Most Valuable Podcast awards, click here to vote.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry continue their chat about ghost blogging and discuss the state of Toronto's professional communication awards. They welcome audio comments from Michelle Book, Joe Thornley, Mitch Joel, Paull Young, Patricia Parsons, and Julie Rusciolelli. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 David introduces the show.
01:45 Michelle Book sends in an audio comment from the entry-level perspective.
07:35 Joe Thornley chimes in with a plug for the latest Third Tuesday and Third Monday sessions.
12:00 Audio comments on the topic of ghost blogging from Mitch Joel, Patricia Parsons, and Paull Young.
20:50 David and Terry discuss the comments on the topic of ghost blogging.
29:30 Julie Rusciolelli sends in an audio contribution on the topic of communication awards in Toronto.
36:30 Inside PRoper English: farther and further
38:20 David mentions the Fans of Inside PR group on Facebook. Click here to join the group on Facebook. To vote for Inside PR on the Most Valuable Podcast awards, click here to vote.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry have a discussion about ghost blogging for clients. They also welcome an audio comment from Dan York. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 Terry introduces the show.
05:35 Francis Wooby wants to let listeners know that the CBC's look at the PR industry is available as a podcast. The show was a 6-part series called Spin Cycles. It has been available as a podcast for a while on the CBC's website here.
06:35 Dan York calls in with a comment.
10:30 This week's major topic of discussion: ghost blogging for clients.
27:30 Inside PRoper English: stationary and stationery
29:30 Terry mentions the Fans of Inside PR group on Facebook. Click here to join the group on Facebook. To vote for Inside PR on the Most Valuable Podcast awards, click here to vote.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss the top 3 ways to use public opinion research in public relations. Also, Terry does his segment of Inside PRoper English.
Show Notes
00:30 David introduces the show
02:30 David mentions that he sat on a panel at From Mass to Grass: Canada's Word of Mouth Marketing Conference. Here is the discussion, from Michael Seaton's The Client Side podcast.
04:15 David mentions the Fans of Inside PR group on Facebook. Click here to join the group on Facebook. To vote for Inside PR on the Most Valuable Podcast awards, click here to vote.
06:30 Terry mentions that there are no comments this week, nor are there any commentary. This leads to the main topic of discussion for the week: market research.
08:00 The top 3 ways of using public opinion research for PR.
08:15 The first use is to drive media relations.
14:45 The second use is to hone your key messages.
20:00 The third use is to drive the development of the communications strategy and the overall plan.
27:30 Inside PRoper English: a round-up of redundancies.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry have a chat about professional spring cleaning. They also welcome audio comments from Jamey Shiels, Elizabeth Hirst, and Boyd Neil. They also welcome an audio contribution from Gary Schlee. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 Terry introduces the show
02:30 Terry mentions the latest Luke Armour virtual-PR meetup. The latest is called A Virtual PR Murder Mystery, featuring many prominent podcasters.
04:55 David introduces a comment from Jamey Shiels.
07:00 David introduces Elizabeth Hirst's comment on introducing social media into a Canadian PR curriculum.
12:30 Boyd Neil sends in a comment about Facebook.
16:15 David mentions the Most Valuable Podcast contest going on over at Fly Over Marketing. Go vote for Inside PR here.
18:15 David introduces the main topic of the week: spring cleaning for your PR career.
20:00 The first tip is to work on a shortcoming.
23:30 The second tip is to know what you don't know.
24:30 The third tip is to ask yourself what you want to be known for. What is your brand?
25:30 The fourth tip is to get a mentor, be a mentor, or both.
27:40 The fifth and final tip is to lose the "do what you're told" approach
30:30 Gary Schlee sends in an audio commentary.
36:30 Inside PRoper English: over vs. more than
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry have a discussion about the information interview thanks to an audio comment from Scott MacDonald. They also welcome an audio comment from Bob LeDrew and a contribution from Doug Walker. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 David introduces the show
01:30 Eric Bergman passes along this link to an article on media training and this podcast interview he did with Jennifer McClure.
02:45 Bob LeDrew calls in with a comment.
07:30 David's brother Graeme writes in with a commentary.
10:00 Scott MacDonald calls in with a comment on information interviews.
12:30 Terry and David use Scott's question as a jumping off point and discuss the information interview. They mention Chris Clarke's promo on Across the Sound/For Immediate Release.
30:45 Doug Walker returns with another commentary.
33:10 Inside PRoper English: adverse and averse
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry revisit the topic of media training. They also welcome audio comments from Bryan Person and Shel Holtz. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 Terry introduces the show.
03:20 David talks about attending and speaking at the Canadian Marketing Conference: From Mass to Grass.
09:15 Terry marks the passing of an icon in Canadian public relations, Charles Tisdale.
11:20 An audio comment from Bryan Person.
16:10 An audio comment from Shel Holtz
19:00 Alan Chumley leaves a comment to the show blog.
20:30 David kicks off this week's main topic: media training
33:10 Inside PRoper English: principal and principle
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week, David and Terry talk about working with other types of agencies as part of a program. They also welcome an audio contribution from Collin Douma. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 David introduces the show.
04:55 David mentions that he will be speaking at the Canadian Marketing Conference: From Mass to Grass.
07:05 Donal Doherty from Converse Communications in London, England writes in with a question: how do you build your new PR practice?
12:20 This week's main topic: working with other types of agencies as part of a campaign.
27:35 This week's contribution is from Collin Douma, who talks about the term Web 2.0
34:05 Inside PRoper English: number and amount
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week, David and Terry talk about the importance of evaluation as part of a PR campaign. They also welcome an audio comment from Francis Wooby. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 Terry introduces the show.
02:25 Francis Wooby sends in an audio comment.
09:05 Francis also passed on a link to a survey at Emerson College about the level of engagement among podcast listeners.
11:20 This week's main topic: evaluation
28:35 David mentions some measurement resources: KD Paine's blog, Alan Chumley's blog, and the IABC Creative Commons measurement page.
29:50 Inside PRoper English: uninterested and disinterested
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week marks the one-year anniversary of Inside PR. David and Terry take a look back on the year that was, welcome audio comments from Gary Schlee, Terry's brother Tim Fallis, Mitch Joel, and Keith Childs. They welcome a contribution from Gary Schlee of Centennial College. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 Terry introduces the show.
07:21 Mitch Joel sends in an audio comment.
09:55 Tim Fallis, Terry's twin brother, sends in an audio comment. 14:10 Keith Childs of Zurich sends in an audio comment.
16:15 Gary Schlee sends in his congrats on Episode 52
18:20 Terry and David take a look back on Episode #1.
37:33 This week's contribution is from Gary Schlee.
44:04 Inside PRoper English: answer back
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This special edition of Inside PR is extra-special.
Ira Basen, the host of the 6-part CBC Radio series "Spin Cycles", has been kind enough to speak with Ottawa-area PR professional Bob LeDrew, author of the Flacklife blog. The end result is a terrific discussion between the two about public relations today and it's role within the ever-changing Canadian media landscape.
Thanks to our good friend Bob LeDrew for sending this to us, and thanks to Ira Basen for agreeing to the interview.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David and Terry discuss an audio clip from Sally Goetsch ("rhymes with sketch") recorded at the Venture Voice Startup Workshop on what public relations is. Also, they welcome audio comments from Mitch Joel, Donna Papacosta and Bob Ledrew. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 Terry introduces the show.
06:16 Mitch Joel sends in with an audio promo for his new podcast, Foreword Thinking.
08:19 Donna Papacosta sends in a congratulatory comment on 50 episodes of Inside PR.
10:25 Bob Ledrew calls in with a comment.
14:00 Lorne Burger writes in with a question about early-adopter status of social media.
22:05 Sally Goetsch sent in a clip from the Venture Voice Startup Workshop. David and Terry discuss.
32:00 This week's contribution is from Doug Walker.
43:33 Inside PRoper English: rein and reign
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This
week on Inside PR, Terry and David host another comment-cast. They welcome audio comments from Luke Armour, Francis Wooby, Doug Walker, Jon Hoel, and Michael Seaton. They also bid farewell to Chris Clarke's segment and usher in a new era with a contribution from Boyd Neil. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 David introduces the show.
06:55 Michael Seaton calls in with a comment.
10:45 Luke Armour calls in with his congratulations.
14:37 Jon Hoel chimes in with a comment and some congratulations.
18:27 Francis Wooby comments from majestic Iqualuit, Nunavut.
22:20 Doug Walker is calls in with a few things to say.
29:10 Chris Clarke's final commentary.
35:02 Boyd Neil contributes a segment to Inside PR.
40:30 Inside PRoper English: exasperate and exacerbate
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
In this special edition of Inside PR, David moderates a panel for CPRS Toronto called Reaching Out to Bloggers: Do's and Don'ts, featuring Mathew Ingram, Business and Technology writer at the Globe and Mail and globeandmail.com; Mark Evans, VP of Operations of b5 Media; Stewart McDonald, an e-business and marketing consultant, formerly CMO of Expedia.com and founder of Expedia.ca; and Jasmine from Confessions of a Cardamom Addict blog.
Hope you enjoy this episode. Be forewarned: it's almost two full hours of unedited honesty about pitching stories to the blogosphere. Enjoy!
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This
week on Inside PR, Terry and David talk about the importance of your company being involved in social media. Also, they welcome audio comments from Colin Douma and Andrew Findlater. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 Terry introduces the show.
09:46 Colin Douma calls in with a comment about astroturfing.
11:45 Andrew Findlater calls in with a comment about investing in client relationships.
21:07 Terry introduces this week's main topic: should your company be involved in social media?
376:07 Inside PRoper English: its/it's
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David talk about investing in existing client relationships. Also, they play a segment Terry recorded with Luke Armour. Chris Clarke contributes his weekly commentary. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 David introduces the show.
09:16 Luke and Terry at the Hockey Hall of Fame.
12:45 David introduces this week's main topic: investing in client relationships.
32:18 Chris Clarke's commentary.
37:00 Inside PRoper English: I feel bad/I feel badly
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David talk about celebrity and public relations. Also, they welcome an audio comment from Mitch Joel. They mention the upcoming Podcamp Toronto coming February 24-25. Chris Clarke contributes his weekly commentary. Finally, Terry does his segment of Inside PRoper English.
00:30 Terry introduces the show.
03:37 Comment: Mitch Joel. Mitch suggests you check out Beyond Bullets for better presentation skills.
12:31 David introduces this week's main topic: celebrity and PR
30:30 Chris Clarke's commentary.
34:20 Inside PRoper English: allusion and illusion
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David talk about athletes cliches. Also, they welcome an audio comment from Bryan Person. They mention the upcoming Podcamp Toronto coming February 24-25. Chris Clarke contributes his weekly commentary. Finally, Terry does his segment of Inside PRoper English.
00:30 David introduces the show.
11:33 Comment: Bryan Person.
13:39 David introduces this week's main topic: athletes cliches.
28:58 Chris Clarke's commentary.
32:47 Inside PRoper English: illicit and elicit
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David talk about the news conference and how it has evolved in recent history. Also, they welcome audio comments from Donna Papacosta and Jamey Shiels. They mention the upcoming Podcamp Toronto coming February 24-25. Chris Clarke contributes his weekly commentary. Finally, Terry does his segment of Inside PRoper English.
00:30 Terry introduces the show.
03:32 Comments: Donna Papacosta and Jamey Shiels
09:50 David introduces this week's main topic: the news conference.
25:50 Chris Clarke's commentary.
30:33 Inside PRoper English: imminent and eminent
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David talk about the future of social media and PR's place within it. Also, they welcome audio comments from Paull Young, Andrew Findlater, and Colin Douma. Chris Clarke contributes his weekly commentary. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:29 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:15 Terry wants to point listeners to an interview he did with Paull Young for the Forward Podcast.
03:12 Terry talks about his venture into the world of audio book podcasting with his novel The Best Laid Plans, this week with an offer to have his book listed on Podiobooks.
04:10 David talks about a possible new feature on Inside PR: phonecasting, which allows listeners to download podcasts to their cell phones.
05:15 David talks about a podcast interview he did with Eric Bergman about the MRP system he helped pioneer.
6:55 Terry kicks off this week's batch of comments with an email from Michael Keliher. He talks about a promotional giveaway that listeners can enter here.
09:12 David introduces an audio comment from Andrew Findlater of National PR, who is in search of a social media savvy PR professional.
14:10 Terry introduces an audio comment from Paull Young on Canada's social media scene.
15:20 David introduces an audio comment from Colin Douma. Colin wonders what the future of PR, marketing, and social media are going to look like.
21:30 Terry and David use Colin's question as this week's main topic for discussion. Terry has a sense that there will be some change in communications as everyone tries to put a stake in social media. David thinks that the focus needs to be on the conversation and on the fact that we need not go through the media anymore. David asks the question: will marketing and PR change because of social media?
29:05 Terry adds that PR isn't about selling, and that's why he thinks we're best suited to own social media.
31:58 Terry introduces Chris Clarke's commentary this week.
35:28 Inside PRoper English: in terms of
37:50 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David once again discuss the art of presentations, focusing specifically on effective presentation skills this week. Also, they welcome an audio comment from Bob Ledrew. Chris Clarke contributes his weekly commentary. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:29 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:15 Terry and David talk about Third Tuesday Toronto from last week.
03:12 Terry introduces an audio comment from Bob Ledrew, a PR practitioner and blogger from Ottawa, who talks about effective presentation skills. This leads to a short discussion about Powerpoint and leads into the main topic for the week.
07:30 David introduces the main topic of the week: effective presentation skills.
08:07 Terry's first point is that when presenting, you must be yourself. You shouldn't stand in front of an audience and perform, although you should dial it up a little bit. David thinks your presentation self is different than your normal self. He says the most important thing is to project your voice, talk more measuredly, and be energetic.
10:45 Terry uses the example of going to the theatre. The actors on stage are not speaking in their normal voice, as they need to understood by those in the far reaches of the theatre.
11:25 Terry offers his second point: the need to involve the audience. Terry likes to say something about the people he knows in the audience. He finds that asking questions is also effective. David recommends writing down people's names so he can refer to people by name.
14:10 Terry's third point: Read the room. Pick up on the communication you're getting back from different parts of the room. If you see people looking restless, perhaps you're not reaching them.
15:20 Terry has four more technical things you can do to increase engagement. The first is your voice: you can speak faster or slower, louder or softer. The second is eye contact: the audience won't believe you if you're looking elsewhere. Terry discourages the machine-gun technique of turning your head from left to right, back and forth, in order to make eye contact. David's tip on eye contact: stare at their forehead. They won't be able to tell that you're not looking them in the eyes.
20:30 As for gestures, Terry believes that hand talkers should not try to stifle what comes naturally. David thinks speakers need their hands to project themselves effectively. When David finds something very important, he will reach out and touch it on the screen. The last technical aspect from Terry is movement. A truly great speaker can get away from the podium and walk around. He recommends getting away from the podium if possible. David thinks a handy tool is the slide advancer.
27:00 Terry adds a point about the Q&A: when someone asks a question not relating to the presentation, respect the audience by telling the questioner that you'll answer it afterwards. With regard to the Q&A, the question may belong to the questioner, but the answer belongs to the audience. As you answer the question, make eye contact with the questioner, but move along to make contact with the entire audience. The Q&A is the last thing the audience will remember. David thinks that presenters anchored down by a lecturne can move away from it doing the Q&A and closer to the audience.
29:45 David ends by saying that this business is where presentations cannot be avoided. He started his career feeling uneasy before presentations, and now he's at a point where he enjoys them.
33:20 Terry introduces Chris Clarke's commentary this week.
35:38 Inside PRoper English: better/best, faster/fastest, older/oldest.
37:20 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David discuss the art of presentations. Also, they welcome audio comments from Mitch Joel and Michael O'Connor Clarke. Chris Clarke returns with a contribution this week. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:29 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:15 Terry and David talk about why this is the second take of Inside PR #42.
02:19 David introduces Terry's novel, The Best Laid Plans. Terry explains that listeners of Inside PR will be glad to know that he is podcasting the book, or turning it into an audiobook if you will. You can find the podcast blog at www.terryfallis.com or on iTunes.
05:37 Terry talks about the upcoming Third Tuesday gathering in Toronto. He mentions that Paull Young will be making an appearance and Mark Evans will be the guest speaker.
07:30 David introduces a comment from Michael O'Connor Clarke.
10:40 Terry talks about a comment Bryan Person left on the blogpage about Inside PRoper English.
12:11 David introduces a comment from Mitch Joel on presentation skills.
14:30 Terry thanks Mitch for his comment because it leads into this week's topic of discussion: presentation skills.
15:00 Terry starts off this week's topic of conversation on presentation skills. In tribute to Mitch, this week Terry and David will talk about six preparation for presentations tips.
15:55 Terry offers his first tip: know your audience. He thinks too many presenters neglect the audience and either talks above or below their level of knowledge of the presentation material.
17:07 Terry says to build your presentation around your key messages. He thinks the wrong way to develop a presentation is to do it chronologically. Terry likes to talk about the key messages at the beginning and bring the audience back to them at the end. David adds that presenters should know what they want to accomplish, perhaps that they came off as intelligent and articulate.
19:33 Terry says: Slides are there to support you, not supplant you. One of the principal characteristics of bad presentations is bad slides. Some presenters will read the slides, which makes for a terrible presentation. David says that some people use the slide as the script, the leave-behind, and presentation support. He says that it can't possibly be all three.
23:30 Terry adds that presenters shouldn't break eye contact with the audience for an extended period of time. Turning one's back to the audience is a no-no.
24:15 Terry thinks it's best to use illustrative examples to bring the presentation to life and put a human face on it. David thinks that using examples that the audience can relate to will make the information stick with the audience.
26:44 Prepare for the question and answer period. Few presentations come without questions afterwards, so try to anticipate what questions the audience may ask and prepare potential answers. David says to always save time for the Q&A budgeted into the presentation time.
29:05 Terry's final point: anxiety is your friend. If you find yourself going into a presentation totally relaxed, you probably won't be as engaging as if you were somewhat excited. David has found that over his many years in PR, he has gone from arriving at his presentation not wanting to do it to arriving at his presentation wanting to do a great job.
30:51 Terry sums up his six points of presentations. David adds one more tip for presentations: he tries to anticipate what his competition might present in a new business presentation and out-do the competition.
33:20 David introduces Chris Clarke's commentary this week.
36:27 Inside PRoper English: at this point in time.
37:38 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David have a discussion about the new business pitch. Also, Terry does his segment of Inside PRoper English.
Show Notes
00:27 Terry introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
03:15 Terry introduces a comment from Colin McKay on the topic of government relations.
04:51 A listener in a journalism program named Eliza is searching for a PR professional to be interviewed.
05:48 Terry introduces this week's main topic for discussion: the new business presentation.
07:15 David starts by naming his four key objectives when going into a new business presentation: demonstrate creativity, show knowledge, deliver the information passionately, and try to make the team and client fit.
08:10 Terry says that he usually brings the whole team into a new business presentation. He seldom brings in the junior people, but he will usually bring the mid-to-senior level people to the presentation. When David worked on the client side, he only wanted to see the people who worked on the account at the new business presentation.
10:30 David doesn't see any reason to bring the president of the firm to the new business pitch if they won't be involved in the account. Terry, as a president himself, feels it's important to be there, as he's usually involved in the creation of the program. He makes it clear if he won't be involved day-to-day, and advises that the entire team make their roles clear to the potential client.
13:45 Terry dispels the myth that the evaluation begins once the first slide goes up. From the moment you walk in the door to the moment you walk out, your team is being evaluated.
17:30 Terry thinks it's important to go over some strategies with the client that you considered but rejected instead of simply going over the ideas you selected. David thinks it shows that you possess a knowledge of the business. He thinks that the best way to show knowledge is to ask the right questions because you should never try to sound more knowledgeable than the client.
21:15 David talks about presenting with passion. He thinks it's important to always show your passionate about a project, even if it's something less than exciting. Terry warns not to build up a clients expectations, though.
25:00 David wraps up by re-emphasizing creativity, knowledge, passion, and fit.
26:55 Inside PRoper English for the week: discrete and discreet
28:45 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Michael O'Connor Clarke sits in for Terry, who is on a cruise. He and David discuss the coming year in public relations and what lies ahead for social media. They welcome an audio contribution from Terry, as well as a comment from Joe Thornley. Finally, they play Chris Clarke's commentary for the week.
Show Notes
00:31 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:45 David explains Terry's absence and introduces Michael O'Connor Clarke, VP of Thornley Fallis. Michael spends some time introducing himself to the Inside PR listenership.
04:20 David and Michael launch into the New Year's show. They take a look back on 2006 and a look ahead for 2007.
05:21 David talks about the adoption of social media among PR practitioners and thinks we're still ahead of the game as we enter 2007. Michael talks about the companies taking leadership in the social media space.
07:35 David talks about the opportunities available in the social media space. He wonders if there's a way to monetize social media, to which Michael responds that there is money to be made, but it's going to be made the same way PR practitioners have always made their money: through the councel we provide our clients.
09:44 David brings up Crayon as an example of monetizing social media. He thinks that 2007 is going to be a big year of social media. Michael believes that firms will continue to be contacted by companies who already have agency representation in search of social media expertise because not everyone understands the space yet. He also anticipates more character blogs, fake blogs, and other programs that lack transparency.
15:25 Michael brings up an ongoing bet he knows of between a New York Times editor and Dave Winer: by 2007, which will be more relevant to Google searches, the New York Times or the blogosphere?
19:10 David brings up the topic of who he plans to hire in 2007. What are they reading? How web-savvy are they? During interviews, Michael is always interested in finding out what people read. One answer he found particularly interesting was "Google News", to the question "Where do you get your news?"
21:25 David thinks it's important that PR practitioners have interests outside of PR. He enjoys hearing about people's interests during interviews because every piece of their personal makeup has something to do with their ability to work in communications.
23:55 David introduces Joe Thornley's audio comment on government relations.
25:33 Terry contributes a few thoughts this week. He talks about his cruise, responds to Joe Thornley's comment about government relations, congratulates Shel Holtz and Neville Hobson on their 200th episode of For Immediate Release: The Hobson and Holtz Report, and discusses what he believes to be an outstanding example of presentation skills in the movie An Inconvenient Truth. In true Terry fashion, he has a few stories to tell along the way, and hopes to be back next week for Inside PR #41.
41:10 David introduces Chris Clarke's commentary for the week.
44:15 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
This week, Terry and David lament IPR #38, a low-energy snoozecast, and pledge to pick it up here in #39. Terry and Dave talk about government relations as a sub-discipline of PR. Chris Clarke is enjoying a holiday break this week in his hometown of Timmins, Ontario but will return with his regulary commentary in IPR #40 or #41. Terry closes the show with this week's segment of Inside PRoper English.
Show Notes
00:30 David opens the show and educates Terry on which countries observe "boxing Day." He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
02:08 Terry and David discuss how slow IPR #38 seemed.
03:25 Terry notes that there were no formal comments this week although David reports on a Sype chat he had with Bryan Person of the New Comm Road podcast.
04:08 Terry reports on the lunch David and he had with our northern-most listener Francis Wooby from Iqualiut, Nunavut.
07:30 Terry notes that he will be away for a week but hopes not to miss a show by pre-recording IPR #40.
09:12 Terry introduces the major topic of discussion this week, government relations and how it fits into public relations.
11:00 Terry takes issue with term "lobbying" and then talks about the "old school" and the "new school" of government relations.
13:38 David talks about how Fleishman Hillard is set up to handle government relations and government communications. Terry agrees and notes how Thornley Fallis approaches this issue.
17:05 Terry and David talk about how separate and distinct GR and in some cases IR are within PR.
20:20 Terry and Dave discuss how important it is for organizations to build informed and constructive relationships with government when there are no burning issues on the agenda.
23:57 Terry and Dave examine the need to build relationships with the unelected civil servants and not just with the Minister or other elected politicians.
27:22 Terry invites listener feedback on the GR discussion.
28:03 Terry presents Inside PRoper English for this week: "unique"
29:58 Terry closes out the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David host Inside PR's 12 Days of Christmas. Also, they welcome an audio comment from Francis Wooby.
They play Chris Clarke's commentary for the week. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:27 Terry introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:45 Francis Wooby drops in with an audio comment for Lauren Oostveen and her question about freelance consulting.
05:15 Another comment comes in from Paula DeSantis from Lisbon about social media and PR. She asks what percentage of work Terry and David are doing in social media. While neither are billing a lot, awareness among clients of social media is growing. Terry says that he is approaching a large number of clients about social media. Paula also asks which clients are using social media, to which Terry replies that his firm's innovative clients are using social media. Finally, she asks how much money has been invested in social media, to which Terry replies not a lot of money, but mostly time.
13:30 David and Terry go off on a tangeant about how the time they have invested in social media has affected them as PR professionals.
18:28 Terry mentions that it's unclear if he will be back for the next episode of Inside PR, as he will be on a cruise.
19:45 David starts this week's main topic: Inside PR's 12 Days of Christmas. On the first day of Christmas my client gave to me...A 50% budget increase.
21:00 On the second day of Christmas an international PR association gave to me...2 international PR awards.
23:45 On the third day of Christmas a newspaper reporter gave to me...3 front-page stories above the fold.
26:10 On the fourth day of Christmas a competitor gave to me...four conflict clients. Terry explains what a conflict client.
27:50 On the fifth day of Christmas a procurement officer gave to me...five blended rates.
29:00 On the sixth day of Christmas a blogger gave to me...six glowing blog posts.
32:00 On the seventh day of Christmas a podcaster gave to me...seven minutes of airtime.
33:10 On the eighth day of Christmas a direct report gave to me...eight burried leads.
34:03 On the ninth day of Christmas my boss gave to me...nine dogs to pitch.
35:30 On the tenth day of Christmas an ad agency gave to me...10% of the budget we actually needed to do that project.
37:15 On the eleventh day of Christmas a politician gave to me...eleven examples I can use for media training.
38:05 On the twelth day of Christmas a client prospect gave to me...twelve year-long accounts.
40:38 Terry introduces Chris Clarke's commentary for the week.
42:35 Inside PRoper English for the week: affect vs. effect
45:10 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David talk about the questions that clients should ask before choosing an agency. Also, they welcome an audio comment from Lauren Oostveen. They play Chris Clarke's commentary for the week. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:27 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:45 David talks about the PR Network he started on Feedburner. Also, Terry talks about the service that For Immediate Release have been using to monitor their number of listeners called Ripple.
05:09 Terry brings up this week's only comment from Lauren Oostveen. Her question is about measurement and she sends along a link to Consultant Journal. He and David don't have any experience in freelance consulting so instead offer up the question to any listeners with experience as freelancers.
10:50 David talks about being interviewed by a student at Yale University.
12:30 David kicks off this week's topic. He and Terry are going to talk about the questions a client should ask before hiring a PR agency.
14:35 David thinks that an important question is who is on the account team, and who is the day-to-day contact at the agency? Terry says that agencies are often guilty of the bait-and-switch, where the president does the pitch and more junior people handle the account.
18:04 David asks the next question, where do I rank on budget? You want to find out how important your account is to the firm. At some agencies, a million-dollar budget means being the biggest account, whereas at other agencies it can be a lot lower on the food chain.
24:30 David and Terry talk about investing in current client relationships vs. investing in new business.
27:11 David asks another question: do you have a lot of turnover at your agency?
30:14 David asks two more question for discussion: do you have billing ethics policies? or more broadly, do you have a code of professional conduct for the staff? Terry talks about retainers and out-of-pocket costs.
34:10 David introduces Chris Clarke's commentary for the week.
35:26 Inside PRoper English for the week: infer and imply
37:50 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David host the call-in show. They welcome audio comments from Gary Schlee, Andrew Findlater, Dan York, Francis Wooby, and Tyler Leisher. Terry also finds time to do his segment of Inside PRoper English.
Show Notes
00:27 Terry introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:24 David and Terry make reference to the fact that they will be welcoming a number of audio comments this week. Terry notes that he is exhausted because of a busy hockey schedule of late.
02:43 Terry talks about the Canadian Institute's New Media for Communications conference, which took place November 28th and 29th. David and Terry talk about their sessions at the conference.
06:30 David introduces the first called/comment from Gary Schlee, the Co-ordinator of the Corporate Communications and Public Relations program at Centennial College in Toronto makes an important point about effectively managing internal communications during a crisis.
07:50 Terry says that he and David were remiss to have neglected discussing internal communications when talking about crisis communications on Inside PR #33.
09:10 David thinks that employees are far more savvy than what employers give them credit for. David adds that writing is the most important skill for PR practitioners.
12:10 The next call comes from Francis Wooby from Iqaluit, who makes a very good point in his comment about the important role of �listening� in the PR professional�s arsenal of skills.
13:40 Terry agrees with Francis that listening skills are crucial to the makeup of a good PR practitioner. David echoes Terry's view and emphasizes active listening, showing an interest, understanding, trying to clarify what they're saying, etc. He adds that PR practitioners should be able to take the time to reflect upon a question and get back to people with sound advice, as opposed to reflex answers that can turn out to be unsound.
18:22 Dan York calls in with a number of items to discuss. Among them: Dan enjoys the show, enjoys the Canadian-isms on the show, recommends making the Inside PR logo more readily available, and has a recommendation for Inside PRoper English.
20:50 David and Terry share their thoughts on Dan's comments.
24:40 Tyler Leishman, a college student, calls in asking for advice on PR education. David thinks that MBA's are cool, but he can't recommend doing one over getting a PR education. Terry thinks that getting an MBA is important simply because it gives PR practitioners a better understanding of business, finance, marketing, and everything else involved in running a business. Terry and David have a lengthy discussion about the uses of business knowledge in public relations.
36:45 Andrew Findlater calls in with a short message on message training.
39:30 Terry thanks Andrew for his comment, and congratulates him and National PR on a recent national award. He adds that what Andrew meant to say was that two Visa member-bank employees were discussing interest rates, as it is the banks who set the rates, not Visa.
41:20 Terry talks about a clip he often uses in media training. David talks about his experience with spokesperson training.
48:53 Inside PRoper English for the week: that vs. who
49:50 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David have a discussion about the PR stunt. They welcome comments from Julia Stein and Sallie Goetsch. They play Chris Clarke's comment for this week. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:27 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:17 Terry mentions the podcast he recorded with Shel Holtz.
04:30 David talks about the Canadian Institute's New Media for Communications conference, which is taking place November 28th and 29th. Terry and David will both be speaking at the event.
06:30 David introduces and Terry reads a comment on the blog from Sallie Goetsch (rhymes with sketch).
09:30 David introduces a listener comment from Julia Stein, a colleague of David's from Fleishman Hillard. She asks two questions: one about writing, and the other about leadership.
12:10 Terry recommends not only writing a lot but also reading a lot to improve writing skills. David tells a story about his own writing.
15:15 David says that leadership is parts maturity, confidence, and experience.
17:20 Terry mentions that you can learn just as much from people who you don't see eye-to-eye with than those you consider mentors.
19:20 Terry tells a story about leadership from his time in university.
20:00 This week's major topic for discussion: the role of stunts in PR. Terry thinks that stunts play a smaller role than most people assume in PR, and that they should be used as a tactic, not a strategy. Terry talks about a stunt he and David worked on many years ago.
22:40 David talks about the stunt as a means for a quick hit.
25:25 Terry points out that the public view is that the stunt is all there is to PR. He notes that the stunt is ususally what gets the most attention from the media, which makes the public view it as the only part of a campaign instead of one aspect of a campaign.
27:06 David advises to use stunts wisely. He also points out that award-winning campaigns often revolve around stunts, which he considers unfortunate.
29:13 David introduces and plays Chris Clarke's segment for the week. 34:20 Inside PRoper English for the week: tricky singular forms
36:00 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
When Shel Holtz was recently in Toronto, he teamed up with Terry Fallis to present a breakfast session on the power of podcasting to a group of Thornley Fallis clients. Their presentation was recorded and this podcast is the result.
The presentation was accompanied by PowerPoint slides but the commentary from Shel and Terry stands alone quite well. The presentation concludes with a question and answer session where only the answers are audible in the podcast.
The podcast runs just over an hour. Comments are welcome through the Inside PR blog at www.insidepr.ca, via e-mail at insideprcomments@gmail.com, or through our comment line at 207-600-4741.
Thanks for listening.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David have a discussion about what skills transfer best from another sector into PR. They play Chris Clarke's comment for this week. Also, Terry does his segment of Inside PRoper English. Finally, Terry and David play a skit from Luke Armour.
Show Notes
00:27 Terry introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:17 Terry starts off by talking about the Shel Holtz/Toronto Third Tuesday event.
03:10 David talks about the Canadian Institute's New Media for Communications conference, happening on November 28th and 29th. Terry and David will both be speaking at the event, along with a slew of other Canadian social medialites.
05:58 David brings up the ads running on a number of Canadian PR blogs from Canada News Wire, including his own.
08:48 Terry introduces a listener comment from Scott McDonald about negative blog comments. David thinks that negative comments are better expressed on your blog than out in the open. He adds that sometimes blogs aren't the right answer. Terry agrees with David and says that negative comments are easy to respond to on a blog.
15:20 Terry brings up this week's topic: the skills that transfer into a career in PR. David says that the risk of hiring someone from another discipline into PR are high. He advises that those considering such a change understand the PR industry before attempting to make the switch.
18:30 David thinks the core skills of PR are, first and foremost, writing, then strategic thinking, creativity, multitasking, and the ability to work under pressure. Terry adds that there are not as many good writers as people claim to be. He says that in PR writing is usually not taught, but known. One skill that Terry adds is important is common sense.
21:25 Terry thinks that the ability to speak and have a presence is important.
22:23 David used to think that the best PR people were the total package, but now comes to believe that there are 3 clearly defined roles: practitioners, managers, and leaders.
24:00 Terry's final trait is the ability to connect with other people.
27:11 David wraps it up: the ability to write, the ability to think, and the ability to connect with people.
27:45 Terry introduces and plays Chris Clarke's segment for the week.
30:00 Inside PRoper English for the week: that and which.
32:40 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
33:40 Luke Armour has graciously sent along the following skit he put together lampooning the PR podcasting community. The Virtual Geek Dinner.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David have a discussion about crisis communications. They welcome an audio comment from Bryan Person. They play Chris Clarke's comment for this week. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:27 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:17 David starts off with housekeeping. He talks about the music poll and mentions that the no music tally is leading the add music tally.
02:22 Terry talks about the latest Toronto Third Tuesday event with Shel Holtz.
03:52 Terry reads this week's first listener comment from Steven in China.
04:53 Bryan Person drops in with an audio comment this week. Terry and David discuss his comment with reference to the Environics case, crayon and Second Life, and how the blogosphere can unforgiving the blogosphere can be for those who don't play by the rules.
15:30 Terry starts this week's talks of crisis communications. Terry says that every good organization should have a crisis communications plan.
17:45 David thinks it's important to differentiate between a crisis communications plan and a crisis plan.
19:25 Terry thinks it's possible for an organization to come out of a crisis stronger and more respected for their ability to handle it.
23:30 Terry adds that owning the crisis is key. Organizations should not own crisis that aren't theirs to own. He says that moving quickly or at least looking like you're moving quickly is extremely important.
30:11 David adds that the media will get their information one way or another. The media can get the spokesperson to speculate at times, and if not they are capable of finding a third party who can speculate for them.
29:48 David introduces and plays Chris Clarke's segment for the week.
32:50 Inside PRoper English for the week: led and lead.
34:43 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David have a discussion about PR agencies activity within the blogosphere, namely Environics. They welcome audio comments from Maggie Fox and Luke Armour. They also play Chris Clarke's comment for this week. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:27 Terry introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:17 Terry starts off with a little housekeeping. David and Terry talk about Michael O'Connor Clarke joining Thornley Fallis.
03:10 David talks about the redesign of Inside PR's blog page.
04:58 David brings up the possibility of having music on the show. He and Terry have a short discussion and invite listeners to check out the blog page and vote on the poll.
06:01 Michael Seaton has launched The Client Side Podcast.
07:30 Terry talks about Richard Millington, who is searching for his replacement at work through his blog.
09:26 David talks about the latest Geek Dinner, hosted by Mitch Joel in Toronto.
10:57 Listener comments begins with Michelle Sullivan, who comments on the show where Terry and David talked about RFPs, and sends along an article about agencies charging potential clients for RFPs.
18:53 David introduces a comment from Maggie Fox from the Social Media Group. She is referring to this article in the Toronto Star.
22:30 The discussion on Maggie's comment has spilled over to David's blog. David thought that, for the most part, Environics wasn't making a huge effort to become a part of the conversation. He wonders if a person can be an expert on blogging without having a blog of their own.
27:11 Terry thinks that if a PR firm is to be quoted in the newspaper about blogging, bloggers will have their say about it.
30:11 David thinks that bloggers are fairly sensitive to claims being made about their areas of expertise. He says that it truly is an extension of a person's thoughts. David wants to point out that he changed his post to reflect the comments from Bruce McLellan from Environics.
32:36 Terry introduces and plays Chris Clarke's segment for the week.
35:19 Luke Armour drops in with an audio comment.
38:18 Inside PRoper English for the week: presently.
40:35 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David have a discussion about internal communications. They welcome an audio comment from Kansas City Chris as well as a host of other written comments. They also play Chris Clarke's comment for this week. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:27 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:41 Terry kicks off listener comments with Owen Lystrup. He talks about music on Inside PR, and he and David discuss how they might use music in the future.
05:42 David introduces nn audio comment from Chris from Kansas City, talking about the RFP process from the client perspective.
09:06 Terry reads Ian Ketcheson's comment on the Garth Turner matter.
10:51 Francis Wooby weighs in on the Garth Turner matter as well.
12:11 Terry kicks off this week's topic, internal communications. He thinks that internal communications is often relegated to HR, and is rarely about engagement.
14:16 David believes that some companies do it well, but he thinks that some companies might divide internal and external communications into different camps, which could cause some confusion within an organization.
17:23 Terry thinks that quick growth within an organization can be a factor with internal communications. Going from a handful of employees to hundreds in a short period of time can mean communicating to many with methods intended for communicating with few.
19:24 David thinks there's a vast difference between communicating with employees and engaging with employees.
21:00 Terry concludes that internal and external communications should be interwoven.
22:00 David challenges anyone out there to find a communications plan that deals first with internal communications and external communications second.
25:15 Terry introduces and plays Chris Clarke's segment for the week.
28:18 Inside PRoper English for the week: complement and compliment.
30:20 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David have a discussion on the three most dreaded letters in the PR industry: RFP. They have a short chat about the Edelman/Wal-Mart case, and Terry talks about he and Chris' time at Fanshawe College, about which they welcome a comment from Megan Zinn. They also play Chris Clarke's comment for this week. Finally, Terry does his segment of "Inside PRoper English."
Show Notes
00:27 Terry introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
02:10 Terry talks about a comment to the show blog from Megan Zinn. Part of her comment relates to Terry and Chris' vist to Fanshawe College. Here is the link to the class blog.
03:58 David brings up Garth Turner, who has been painted as an MP fired for blogging. Terry contends that he was not fired for blogging, but for what he said on his blog, which if said elsewhere, in an interview or op-ed or elsewhere, would have got him fired anyway.
08:59 David mentions that he and Terry had dinner with Joseph Jaffe and C.C. Chapman in Toronto last Thursday night. They talk about their new company, called crayon.
13:10 David brings up the Edelman/Wal-Mart situation. He feels that Edelman's spokesbloggers could have said something, even if it was nothing more than letting interested parties know that they're looking into the situation. David also says that he wonders why a policy wasn't put in place after their last mistake. Terry talks about how big Edelman is and how that relates to the problem.
21:17 Terry brings up this week's major topic for discussion: the request for proposal, or RFP. Terry doesn't believe that the RFP regularly accomplishes the goal the client has in mind: to find the best agency for the job.
22:50 David can understand why clients use RFP's. He says that the best agency is probably the busiest, and that the busiest agency might be too busy to submit a proposal. He talks about the one time he put out an RFP during his time on the client side of things, which turned out to not be an RFP at all.
26:28 Terry talks about how a written proposal cannot convey intangibles, like chemistry. He says that it's a ton of work for the agency, and offers an example of how one RFP he worked on did not win the business, because it turned that the RFP was just a formality.
30:24 David and Terry offer advice to clients on how to put out RFP's to make life easier for both clients and agencies alike. Terry invites any comments from listeners about RFP's.
32:50 Terry introduces and plays Chris Clarke's segment for the week.
36:40 Inside PRoper English for the week: enervate.
37:56 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David returns from illness to co-host the show with Terry. They have a discussion on the PR person as spokesperson for the client. Also, they feature an audio comment from Francis Wooby. They also play this week's contribution from Chris Clarke. Finally, Terry does his segment of "Inside PRoper English."
Show Notes
00:33 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:13 Terry mentions that there were no comments from last week's solo-show sans David.
01:52 David brings up tonight's Toronto Third Tuesday event, where the crowd welcomes Matthew Ingram, technology reporter/blogger from the Globe and Mail. Also, Terry explains his position on the journalist as blogger.
05:18 Terry makes another Third Tuesday Toronto announcement: Shel Holtz will be joining us in November. More information to come - stay tuned.
05:58 David talks about the new marketing agency, spearheaded by Joseph Jaffe. He announces it on his podcast this week.
09:11 Terry mentions that he and Chris Clarke visited Fanshawe College on Monday in London, Ontario.
09:44 David mentions that Joseph Jaffe and C.C. Chapman will be in Toronto this week.
11:02 David starts this week's chat on the agency representative as spokesperson for a client.
12:23 Terry says that he is not a supporter of the agency speaking on behalf of a client.
15:11 David thinks that under certain circumstances it's admissable, but he has his own opinions on how to represent oneself as the spokesperson.
18:30 David brings out the Canadian Public Relations Society code of ethics. Terry calls for full disclosure always.
20:49 Terry brings up Edelman and Wal-Mart's blogger relations campaign from this past year. He also says that clients should be their own spokespeople, unless as a last resort. This brings them to talk about the latest Edelman/Wal-Mart issue.
26:32 David introduces and plays Chris Clarke's segment for the week.
29:25 Inside PRoper English for the week, with a little help from Francis Wooby: 360 degrees vs. 180 degrees and the word decimate.
34:21 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry is flying solo. He adds "government" and "not-for-profit" to the "agency vs. client side" debate after a comment from Colin McKay. He welcomes an audio comment from Bryan Person, and comments from Owen Lystrup, Gary Schlee and Omar Ha-Redeye. Also, he plays this week's contribution from Chris Clarke. Finally, Terry does his segment of "Inside PRoper English".
Show Notes
00:33 Terry introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:39 Terry welcomes the listeners from Radio Talent Zoo.
03:12 Terry introduces an audio comment from Bryan Person.
06:58 Terry talks about a comment from Owen Lystrup.
08:29 Terry welcomes a comment from Gary Schlee of Centennial College's Corporate Communications and Public Relations program.
09:46 Omar Ha-Redeye from Centennial College comments on the "agency vs. client side" debate.
10:50 Terry starts this week's topic by reading Colin McKay's comment on last week's show. Colin talks about "government" and "not-for-profit" areas of PR in the "agency vs. client side" debate. On his blog, he makes the case for working on the government side of PR. Terry spends a few minutes talking about the advantages of working for government.
17:44 Terry spends some time talking about the not-for-profit sector of PR.
21:02 Terry wraps up the discussion and advises for young PR professionals to do their research and examine each sector individually.
21:45 Terry introduces and plays Chris Clarke's segment for the week.
25:54 Inside PRoper English for the week:
26:25 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, he welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David discuss agency vs. client side as an entry point into public relations. They welcome an audio comment from Ed Lee. Also, they play this week's contribution from Chris Clarke. Finally, Terry does his segment of "Inside PRoper English" with the help of Andrew Findlater.
Show Notes
00:33 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:30 Terry talks about his time at the Podcast and Portable Media Expo in Ontario, California.
06:20 David brings up last week's Third Tuesday gathering in Toronto and Ottawa.
09:20 David talks about his presentation at Summers Direct Communications Forum in Saskatoon, Saskatchewan. He also mentions that he will be presenting at the Canadian Institute's "Internal & External Communications for Government" and will also spend time talking about the MRP system.
11:35 Terry mentions that this week he will be at the Strategy Magazine Media in Canada forum.
13:00 Ed Lee drops in with an audio comment regarding the agency vs. client side debate.
14:15 Terry starts things off by mentioning that he's naturally biased. Terry has never worked on the client side of public relations, even though he intended to when he first got into the business.
16:33 David talks about the business of PR here in Canada. He thinks that the size of the team on the agency side in Canada is a big difference compared to the client side. He also mentions that there's nothing wrong with working for a few years at an agency, because agencies want agency people.
19:05 Terry thinks that, in general, working on the client side will mean fighting for resources against a larger number of employees. People you work with will not always embrace public relations.
20:30 David appreciates working with people who "get" PR, especially after working on the client side.
22:29 Terry dispells another myth: in-house PR might pay more at the start, but a few years later the agency person will likely surpass the agency person. There are generally more opportunities for advancement in agencies than on the client side.
26:37 David talks about his time working on the client side at Molson's.
28:29 Terry talks about agencies being more relaxed in atmosphere, and that in-house PR is generally not cushy.
31:48 David introduces and plays Chris Clarke's segment for the week.
34:28 Inside PRoper English for the week, with the help of Andrew Findlater: "flesh out" and "flush out."
37:20 David talks about someone who he and Terry worked with who mixed and mashed their cliches.
39:22 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David hold their third discussion on the myths of public relations. This week, they continue their series with the myth of the "Golden Rolodex". Also, they play this week's contribution from Chris Clarke. Finally, Terry does his segment of "Inside PRoper English."
Show Notes
00:33 Terry introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:33 Terry mentions that this is the 26th episode, which means that this marks a full 6 months of podcasting.
02:08 David mentions that there are no comments this week. He invites comments positive and negative for play on next week's episode.
02:29 David brings up the many events David and Terry will be attending over the next few weeks. Terry will be in Ontario, California this week attending the Podcast Expo. He mentions that Inside PR #27 will be done from California from his end.
04:09 David brings up the Third Tuesday Toronto event, featuring Shel Israel. He also mentions the Third Monday Ottawa event, held this past Monday, which Terry expects to partake in. There are approximately 50 attendees of the Toronto event as of Sunday evening when the show is recorded, and somewhere near 35 for the Ottawa event.
05:33 David mentions that he was in Saskatoon, Saskatchewan. He attended the Summers Direct Communications Forum this past Monday. He hopes for comments from the attendees of the event.
06:20 David mentions that he will be doing the Canadian Institute's "Internal & External Communications for Government" event with Joe Thornley in Ottawa.
06:53 Terry will be appearing at the Strategy Magazine Media in Canada Forum on October 3rd, as part of a roundtable discussion on podcasting.
07:46 David starts this week's topic for discussion on the myth of the "golden rolodex."
08:20 Terry mentions that he and David have had the question posed to them, "How are your media contacts?" too often from clients. Terry says that a personal relationship with a media contact does not guarantee that things will go the client's way. What it will do is help inform the appropriate positioning of a story.
11:06 David says that a relationship will only take you so far. Some reporters will do favours, but for the most part, that's not how you get your story into the news. What the client really means by the aformentioned question is "How is your influence over media?"
13:29 One way to get a bad relationship with a reporter is to build a good one and start asking for favours.
15:23 David mentions that not everyone has total control over what gets into the news.
16:40 Terry talks about how he believes that agencies can build credibility with reporters by only pitching them good, solid stories.
17:29 David talks about dealing with journalists who write things that do not please the client.
21:18 Terry talks about an analogous case in the world of government relations. The moral of the story is to not rely on contacts. It's not who you know but what you know.
27:10 David introduces and plays Chris Clarke's segment for the week.
28:53 Inside PRoper English for the week: "between" and "among."
30:31 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David hold their second discussion on the myths of public relations. This week, they continue their series with the myth of the "Agency Billing Machine". Also, they feature an audio comment from Francis Wooby. They also play this week's contribution from Chris Clarke. Finally, Terry does his segment of "Inside PRoper English."
Show Notes
00:33 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:13 Terry mentions that this is the 25th episode, and thanks listeners for sticking with them this long.
01:38 Terry introduces an audio comment from Francis Wooby on students and PR programs in Canada.
04:40 David reads an audio comment from Leona Hobbs about billable hours.
05:45 Terry reads Luke Armour's comment on young PR professionals.
06:30 Listener comments leads to a discussion on getting things done and billable hours. Terry believes in getting the billable work out of the way early in the day (to the extent that's possible), and David finds agency life a little less predictable.
09:14 David leads off this week's myth-busting discussion on agencies as billing machines.
12:21 Terry makes the case for value ahead of nickel-and-diming. He thinks it's important to make a client aware of what they're being billed for and what they're not.
13:16 David says that clients will be happy to pay for services they find valuable.
16:13 Terry finds that agencies tend to work harder trying to win business than keep business.
19:22 David believes that it's important to track the time people put in at an agency honestly regardless of how many hours are billed.
21:41 Terry introduces and plays Chris Clarke's segment for the week.
26:10 Inside PRoper English for the week: "anxious" versus "eager."
27:28 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry and David hold their first of many discussions on the myths of public relations. This week, they talk about the myth of the "PR sweatshop". Also, they play this week's contribution from Chris Clarke and Terry does his segment of "Inside PRoper English."
Show Notes
00:33 Terry introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:43 Terry reminds listeners that he recently posted a special edition of Inside PR with Esther Buchsbaum, co-founder of Communications Meca and the first ever Canadian chair of the Counselors Academy annual spring conference. Interested listeners can find the episode here on the Inside PR blog page.
02:20 Terry talks about a comment from Jamey Sheils on Inside PR #21.
03:30 David talks about a comment from Owen Lystrup.
06:21 David introduces a chat about the myths of the public relations. This week's topic is the myth surrounding the "PR agency sweatshop".
07:41 Terry makes it clear that there are fewer agency "sweatshops" than most believe.
10:28 David believes the "PR sweatshop" depends on the person's perspective. He talks about his time years ago working long hours, but in his view, not in a sweatshop.
13:00 Terry doesn't see the value of working new employees to the point of burnout. He defines it as a person working 10 hours a day, 5 days a week for months on end. He suggests that it's in the longer term interests of the agency and the employees for a second consultant to be hired so the 10 hours can split between them.
14:40 David thinks everyone should do their homework and know what they're getting into before they join an agency.
18:33 David says that the long hours he worked early in his career has led to him being more efficient.
19:20 Terry mentions that there are far fewer "PR sweatshops" than most would think, but David says that there are a few "sweatshops" where it's an owner and a group of interns. Terry agrees but doesn't think that's the way to build an agency, although these agencies do exist.
21:55 Terry mentions that he's had a mere two all-nighters in his 18 years as a consultant.
22:20 David welcomes any stories relating to "PR sweatshops".
23:11 Terry introduces and plays Chris Clarke's segment for the week.
26:09 Inside PRoper English for the week: the use of the word "none."
27:39 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on InsidePR, Terry and David discuss student internships and talk about the differences between big and small agencies. They welcome audio comments from Patricia Parsons, a professor of public relations at Mount St. Vincent's University in Halifax, Nova Scotia, and from Michael Seaton from The Client Side. Also, Terry does his segment of "Inside PRoper English". Finally, they play this week's contribution from Chris Clarke.
Show Notes
00:28 David is glad to be back and introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:48 Terry talks about an interview he did with Canadian Podcast Buffet with Bob Goyetche and Mark Blevis. The episode can be found here.
03:32 David talks about a new post on KD Paine's blog about the top 10 PR firms in the world and their presence in the blogosphere.
05:28 David introduces the first comment from Michael Seaton from The Client Side. David thinks Michael did a great job, and thanks him for stepping in during his absence.
07:45 Terry talks about how he only met Michael face-to-face after recording last week's episode together. They got together for a geek dinner organized by Micheal and Mitch Joel.
08:28 David brings up the Third Tuesday and Third Monday meetups happening at the end of September for Toronto and Ottawa communicators. Shel Israel will be speaking at both inaugural events. You can find the signup link for Toronto here and the Ottawa link here.
10:55 Terry introduces a comment from Patricia Parsons, a professor of public relations from Mount St. Vincent's University in Halifax, Nova Scotia.
15:15 David brings up this week's topic: small agency vs. big agency, for students considering a placement.
16:08 Terry mentions the fact that both he and Terry have worked at both big and small agencies in Canada. He doesn't intend to provide definite conclusions on the debate. He recalls that a decade ago the big agencies had the big clients, which is no longer a rule of the agency world. According to Terry, there are advantages and disadvantages to both. He makes the case that at larger agencies there might not be the variety of tasks and responsibilites offered at smaller agencies.
19:42 David says that regardless of where you work, there are things that stay the same: you will start at the bottom and you'll learn from the bottom-up. To him, the difference between big and small is simply a game of numbers: there are more opportunities for people in small agencies based on the fact that there are fewer to draw on. But, at larger agenies, there are certainly more opportunities for advancement because there are simply more positions to be filled. Nonetheless, the opportunities go to those who deserve them.
23:40 Terry claims that the only way to get anywhere is to take the opportunities that come your way. Be aggressive, but reasonable. Also, at smaller firms, the junior people get to sit around the table for creative sessions with the senior people, which is an excellent opportunity. That's not to say that it doesn't happen at larger firms, but it is more likely to happen at smaller firms.
26:20 David wraps up the chat and says that there are pros and cons to each size of firm. He says the most important part is about knowing your job and knowing who's on your team. There are great people in terrible agencies and terrible people in great agencies.
29:00 David introduces and plays Chris Clarke's segment for the week.
32:41 Inside PRoper English for the week: tennet
33:45 From the files of Inside PRoper English: Grammar Girl's Quick and Dirty Tips for Better Writing.
35:15 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on InsidePR, Terry welcomes guest host Michael Seaton from The Client Side in David's absence. Michael and Terry discuss public relations from the client's perspective. They play audio comments from Michael himself and Francis Wooby, and David Jones contributes the first-ever Lake-Cast. Finally, Terry does his segment of "Inside PRoper English", and plays this week's contribution from Chris Clarke.
Show Notes
00:28 Terry introduces the show, and invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or leave a comment on the Inside PR show blog.
01:18 With David away, Michael Seaton from The Client Side is guest co-hosting in his place. Michael explains how he became a contributor on Across the Sound.
04:12 Terry talks about the first-ever negative comment to the show.
05:15 Terry plays an audio comment from Francis Wooby, who comments on the ethics meme.
08:24 Terry plays an audio comment from none other than Michael Seaton on the research discussion Terry and David had on IPR #18.
12:40 Michael tells listeners a little more about himself.
15:36 David Jones corresponds from Lake Simcoe, hence the term Lake-Cast.
19:25 Terry and Michael discuss public relations from the client's perspective, and how clients can get the most out of their agency relationships. Michael cites the book "A New Brand World" by Scott Bedbury.
23:00 Terry says the idea of the right fit or proper relationship is the key to a great agency/client relationship. Terry's twin brother, who works in marketing and promotions, calls it "the final 5%". Terry thinks it might be worth more.
28:20 Michael believes you have to understand not only your business but the clients' business as well. Also, it's important to be a thought leader, because you need someone who keeps the client on top of trends.
29:30 Terry adds that it's important to be good listeners and give teh advice the client needs to hear and not the advice the client wants to hear.
33:13 Terry introduces and plays Chris Clarke's segment for the week.
36:12 Inside PRoper English for the week: reticent
37:17 Michael's blog can be found at theclientside.blogspot.com. He and Terry talk about a potential "Client Side" podcast in the works, so be on the lookout for more information on Michael's blog in the next few weeks.
41:05 Terry thanks Michael for stepping in this week. He closes the show and invites listener comments: through email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. Also, Terry welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on InsidePR, David and Terry discuss astroturfing and ethics in the world of public relations. Also, they talk more "Inside PRoper English", and play another segment from Chris Clarke.
Show Notes
00:28 David introduces the show, and invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or leave a comment on the Inside PR show blog.
01:28 David mentions that he will be away for Inside PR #22, and in his place will sit Michael Seaton from The Client Side.
01:50 David mentions that there were feed problems with Inside PR #20 and apoligizes for any inconvenience this may have caused.
02:20 David brings up Terry's role as co-host of For Immediate Release 165 with Shel Holtz.
04:05 David brings up the topic for discussion this week, astroturfing. He brings up the Anti-Astroturfing campaign started by Trevor Cook and Paull Young.
06:10 David brings up his employer, Fleishman Hillard, and talks about the issues involved at the agency level with regards to astroturfing. David and Terry will deal with three different topics on astroturfing over the course of the episode: its definition, the term mobilization, and the importance of transparency.
07:35 Terry starts by talking about the importance of a clear and easily understood definition of the term "astroturfing". He gets into definitions that can be found on the New PR's Anti-Astroturfing page.
12:24 David moves on to the next issue with astroturfing: mobilization. He thinks the key is whether or not a group of people have a legitimate concern.
16:18 Terry gives an example from the pharmaceutical industry and looks forward to listener feedback on his example.
20:11 David wonders if charities can be guilty of astroturfing and invites listener feedback.
20:58 David moves on to the last matter, transparency. He thinks that if you don't want your company known to be involved with something, you're probably astroturfing.
23:55 David wraps up the conversation and invites listener feedback on the topic of astroturfing. Terry says there is plenty of grey area, and the only way to move things forward is by talking about them.
25:50 Chris Clarke talks about his toughest week of work at Thornley Fallis.
27:30 David and Terry briefly talk about the problems with Dell batteries of late.
28:17 Inside PRoper English for the week: penultimate
29:34 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. Also, David and Terry welcome listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on InsidePR, David and Terry discuss the importance of perspective in the world of public relations. Also, they play an audio comment from Mitch Joel, talk more "Inside PRoper English", and play another segment from Chris Clarke.
Show Notes
00:29 Terry introduces the show and asks listeners to send comments in an email at insideprcomments@gmail.com, call on the comment line at 206-600-4741, or leave a comment on the Inside PR show blog.
02:08 Terry informs listeners of the new "Inside PRoper English" page on the blog. Have a look!
03:55 David informs the listenership that he will be away for IPR #22, and that Michael Seaton from The Client Side will take his place.
05:00 David introduces an audio comment from Mitch Joel, who recommends some great books for business networking.
09:10 Terry says that his most powerful networking tip is to be yourself and worry about building the relationship. David says to always stay in touch and provide some value so people see you as someone who can help them out.
10:15 Terry invites listeners to check the blog page for comments from David Maister, Luke Armour, Paull Young, and Mark Blevis. David recommends that new listeners check the blog page regularly, as audio comments are posted as they come in.
11:46 Terry introduces this week's topic: perspective, or viewing a situation from a distance and seeing the big picture. The best PR consultants are the ones who are well-rounded and knowledgeable in many fields.
13:30 David follows up by saying that PR people need to know a lot. What's going on in the world of politics or entertainment is of interest to many people.
15:45 David says that expecting to come out of PR school and work in either sports or entertainment is unrealistic. Holding on to those interests in important no matter what line of public relations you're in.
18:40 Terry reveals that he likes to learn. He can come up with several instances where his interests have helped him in his career. He recommends that people hold on to their interests when they enter a firm.
21:08 Terry tells a story about the time he and David worked with Toyota.
25:46 David talks about his work in the sports world, which has helped him in PR.
28:33 Terry asks David what podcasts he listens to, and Terry reveals that he listens to a wide range of podcasts.
29:50 David talks about recent events when outside interests have helped him professionally.
34:35 David introduces Chris Clarke's weekly segment. This week, networking extended via IABC and CPRS. David and Terry think that it's most important to join one or the other and try to get the most out of the experience.
38:23 Inside PRoper English: this week, "I" vs. "me" ex. "I hope you'll join David Jones and me every week for Inside PR."
41:09 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. Also, David and Terry welcome listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on InsidePR, David and Terry discuss networking as an important part of the world of public relations. Also, they play an audio comment from Leesa Barnes, change "PR Words to Banish" to "Inside PRoper English", and play another segment from Chris Clarke.
Please send your comments to us in an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
Show Notes
00:26 David welcomes listeners to this week's show and invites them to make use of the comment line at 206-600-4741.
01:15 David welcomes new listeners from Radio Talent Zoo.
02:45 David warns that he is recording this week's show from his backyard, so beware of the ambiance of the outdoors.
03:45 Terry talks about a comment that Luke Armour recently sent in reference to the segment "PR Words to Banish" and provides some alternative titles, and they chose to change the title of the segment to "Inside PRoper English".
06:00 David and Terry debate whether or not to commission a jingle from Luke Armour for the newly-named segment.
07:30 David welcomes an audio comment from Leesa Barnes, who talks about the survey she co-authored, the Canadian Podcast Listeners Survey.
10:55 David thanks Leesa for her kind words and explains that they are not the first to put listener comments in the podcast, but they might be the first to put listeners comments on the blog page as they come in.
12:30 Terry talks about Leesa's survey in greater detail. He mentions that more women are listening to podcasts than men, and that older generations are listening to podcasts more than the younger generations, among other interesting survey results.
15:50 David waxes poetic on podcasting data for Canadian podcasters.
19:00 Bryan Person of the NewComm Road podcast invites listeners of Inside PR to Podcamp Boston. His comment is available for download on the Inside PR show blog.
20:08 David introduces this week's topic, networking. Terry talks about building relationships, and David recommends to pick up a copy of David Maister's book, The Trusted Advisor. David then picks up on Terry's idea that one should always give attention to junior and senior clients and mentions that those behind the front desk can end up with their name on the door.
26:43 David gives some advice: do favors for people, and do information interviews. We've all needed help and been there before.
30:00 Terry tells a story of how he spent an hour with a young person he helped out years ago and ended up working with her as a client down the road.
31:00 David uses two tools that he find fantastic: one is LinkedIn, and the other is Plaxo.
33:00 Terry says that the objective during networking events is not to sell, but to build relationships.
35:25 This week's segment from Chris Clarke
37:17 Terry and David discuss Chris' segment, and David closes out the chat by highlighting David Maister's book and a podcast called Manager Tools.
39:40 This week's "Inside PRoper English": "...the reason why..." It's either "the reason" or "why", not both.
41:18 Terry invites comments through the comment line (206-600-4741), to the Inside PR show blog, or to insideprcomments@gmail.com. Terry and David also welcome listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week on InsidePR, David and Terry discuss research as a tool for public relations, welcome text comments from Leesa Barnes and Owen Lsytrup and an audio comment from Shel Holtz, add another word to the list of "PR Words to Banish", and play another segment from Chris Clarke.
Please send your comments to us in an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
00:28 Terry opens the show, welcomes listeners new and returning, and invites comments to the comment line at 206-600-4741.
01:50 Terry reads a comment to the blog page from Leesa Barnes. She mentions that she was put on to InsidePR by Michael Seaton from The Client Side.
03:45 David mentions that Owen Lystrup was kind enough to leave a comment on the subject of goals and objectives.
04:55 Shel Holtz leaves an audio comment on the differences between goals and objectives, and strategies and tactics. He uses an excellent World War II analogy to explain their differences that he borrows from Wilma Matthews.
08:50 Terry mentions that For Immediate Release has been nominated for a Podcast Award. He encourages listeners to vote early and often here under the "Business" category. He also says that he looks forward to meeting Shel and Neville at the Podcast Expo in Ontario, California.
09:30 David brings up this week's topic: research
10:00 Terry clarifies that they will discuss public opinion or market research. He then says that PR people don't often know enough about public opinion research to fully understand its uses. Terry says there are three kinds of research: political polling, market research, and public affairs/issues management research.
12:00 Terry mentions a former client, Molson, and talks about some research Molson's PR firm did before Thornley Fallis took over the account.
13:55 David mentions that the "Blind Date" survey had nothing to do with the event it should have been intended to promote for Molson's.
16:30 Terry brings up research work Thornley Fallis did for an organization called "Breakfast for Learning" and how the survey results surprised the PR team at Thornley Fallis. (Disclosure: Terry now sits on the board of BFL.)
20:04 David says that awareness research is important. He finds research is sometimes lacking, and uses examples such as Sony's debut of the Walkman and the age-old example of New Coke to support his views.
24:45 Terry says that there is a balance between instinct and research. He follows that up saying that he hopes PR practitioners can understand the strategic value of research.
26:45 David says that PR people need to understand what research is and what it can and cannot do.
27:37 David introduces Chris Clarke's segment for the week.
30:30 Terry and David thank Chris for his comment.
31:35 Terry adds another word to "PR Words to Banish". This week: utilize.
33:45 David invites comments through the comment line (206-600-4741), to the Inside PR show blog, or to insideprcomments@gmail.com. Terry and David also welcome listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
This week, Terry and David have a lively chat about conflicts of interest in the agency world, talk about Terry's work on the Michael Ignatieff Liberal Party Leadership bid, welcome audio comments from Luke Armour and Paull Young, and Chris Clarke contributes his regular segment.
Please send your comments to us in an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.
Show Notes:
00:30 David introduces the show and welcomes listener comments to the comment line at 206-600-4741
01:30 Terry mentions Paull Young's audio comment that can be found on the show blog. Terry points listeners to the NewPR's Anti-Astroturfing page.
02:00 Terry thanks Luke Armour for his comment. Luke wanted to say that even though he lives in the US, he knows who David was talking about when he mentioned Les Habitants (the Montreal Canadians)
02:45 David brings up Terry's work on Michael Ignatieff's bid for the Liberal Party of Canada leadership race. Terry discovered through this post that Ignatieff is the only candidate with a podcast. Terry says it's incredible that none of the other candidates in the leadership are podcasting, as it's a perfect way to get the word out. David adds that Ken Dryden is running for the Liberal leadership as well, a former Montreal Canadian goaltender.
07:15 David brings up a hazy area of PR for discussion: conflicts of interest in relation to client assignments. Terry tells a story from early in his career at Hill and Knowlton, where his Toronto office had a conflict of interest with an H&K office in Honolulu.
11:00 David adds his perspective as a member of a major PR firm, Fleishman-Hillard. His personal opinion is that clients can ask for whatever they want, but as a general rule should reserve issues of conflict to the firms themselves.
15:20 Terry says that the most important issue with conflicts is disclosure. Thornley Fallis has a code of conduct, part of which deals with conflict of interest. According to Terry, the first thing to do is disclose the conflict of interest to the client. Terry adds that he would not dump a smaller client to add a bigger client because of a conflict of interest.
17:45 David says that chasing dollars is not the way to go. He invites any stories that deal with conflicts of interest through the appropriate channels.
19:50 Terry brings up the conflict agency. He once led a small agency owned by Hill and Knowlton, but operated independently. During his time there, he never received a single referral from Hill and Knowlton. He recommends to conflict agencies not to count on business being passed on from the parent agency.
23:00 Terry says that the bigger the agency, the more conflict of interests arise. He says to be sure to disclose any conflicts to the client. David says that clients will eventually find out if there is a conflict of interest, and Terry adds that the short-term gain is not worth the long-term pain.
24:20 Chris Clarke discusses goals and objectives, as well as titles of PR blogs.
28:10 David discusses goals and objectives. He thinks goals are long-term, whereas objectives are short-term. Terry agrees, and adds that a future show will discuss the difference between strategies and tactics.
29:30 David says that adding "PR" to the title of a blog (or, in this case, podcast) just feels right, although there will eventually be no more titles to choose from. He also mentions that the name "Inside PR", in some ways, comes from Paul Holmes' "The Holmes Report".
33:00 Terry does his segment, "PR Words to Banish". This week's word: moot point.
34:19 David invites comments through the comment line (206-600-4741), to the Inside PR show blog, or to insideprcomments@gmail.com. He also welcomes any listeners to the Inside PR Blubrry site, which he visited thanks to Jill Pyle.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments? 206-600-4741, insideprcomments@gmail.com, insidepr.ca.
This week on Inside PR, David and Terry talk about a variety of matters. They discuss the ideal background of a public relations practitioner, the importance of public relations to claim social media as its own, a new service called Weblog Wire, and Mary Ellen Armstrong of Thornley Fallis Communications' MA work being published in an upcoming book. Also, Terry brings back the segment "PR Words to Banish", and Chris Clarke presents his weekly segment as well.
Please send your comments to the comment line (206-600-4741), through email (insideprcomments@gmail.com) or to the show blog at insidepr.ca.
Show Notes
00:32 Terry opens the show and welcomes first-time listeners and thanks returning listeners for listening to this week's episode. He thanks Mitch Joel from Six Pixels of Separation for filling in last week while he was vacationing in France with his family.
02:08 David invites listener comments to the comment line (206-600-4741), through email (insideprcomments@gmail.com) or to the show blog at insidepr.ca.
03:10 Terry asks readers to visit the show blog to hear audio comments from Owen Lystrup and Mitch Joel
03:45 Terry introduces an audio comment from Colin McKay from Ottawa. This comment was intended for Episode 14 and has appeared on the blog for some time now. Colin says PR is a bit slow to react as an industry, and that more leadership is necessary from PR world's trade publications.
06:00 David and Terry discuss Colin's comment. The two of them agree with Colin's view and and cite examples such as Paul Holmes' The Holmes Report as one who is doing great work on the topic.
11:00 David brings up a PR measurement survey via Katie Paine run by University of Maryland student Debra Berthard-Caplick. Those interested in participating are encouraged to do so.
12:06 Weblog Wire is a wire service that offers press release distribution to bloggers. Terry and David discuss the use and merits of a service that distributes press releases to bloggers.
17:05 Mary Ellen Armstrong of Thornley Fallis Communications has had her MA dissertation from Cardiff University in Wales published in a book by former BBC correspondent Nicholas Jones titled "Trading Information: Leaks, Lies, and Tradeoffs."
21:05 The final comment comes from Vishnu Mahmud in Jakarta, Indonesia. Vishnu wants to know what kind of people make good PR pros, to which Terry and David work out some answers as their discussion. Terry does not believe that good PR pros are necessarily journalism majors, graduates of a community college PR program, or graduates of MA programs. He thinks many of those skills cannot be taught, such as being able to connect with people and managing relationships.
26:40 David admits to having a journalism degree and says that he has had great success in hiring journalism students into PR, but he says that their success probably had little to do with journalism. He elaborates, saying literate, well-rounded people do well in PR.
37:00 David introduces Chris Clarke's weekly segment, in which he discusses astroturfing as a hot topic in public relations.
40:55 Terry introduces this week's "PR Word to Banish": fulsome
42:40 David wraps up the show and invites comments to the comment line (206-600-4741), through email (insideprcomments@gmail.com) or to the show blog at insidepr.ca.
Music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.
This week on Inside PR, David welcomes Mitch Joel from Twist Image and the Six Pixels of Separation podcast as co-host in Terry's absence. Mitch and David talk about a variety of social media matters, with podcasting being central to their topics for discussion. Let us know what you think of Mitch as a guest co-host. Send us a comment through the comment line (206-600-4741), send us an audio comment to insideprcomments@gmail.com or leave a comment here on the show blog.
Show Notes
00:40 David introduces this week's co-host, Mitch Joel
01:07 David introduces Terry's segment
01:45 Terry steps into the confessional and talks about his struggle with the task of delegation
05:20 Terry re-introduces his favorite segment, "PR Words to Banish". This week's word: "comprise"
06:18 Terry bids everyone adieu and vows to return for next week's show
06:42 David invites listener comments to the comment line (206-600-4741), the show blog, or to insideprcomments@gmail.com
07:18 David asks Mitch Joel for an explanation of how he came to be a star in the social media scene
07:46 Mitch confesses that his first gig came in 1989 when he interviewed Tommy Lee of Motley Crue, talks about how he gt involved in the dotcom boom and bust, and how Twist Image was founded
10:31 David asks Mitch to characterize Twist Image
12:06 Mitch confesses that Twist Image is not just seeking out clients, but clients are seeking out Twist Image. Mitch has been working on the Internet since the earliest days of the 90s
13:17 David confesses to being a traditional PR guy, and that his means of finding information is Google
14:55 David talks about transparency in the PR world and how social media is helping bring everyone together
16:12 Mitch says that it's just as important to be a podcaster as it is to understand podcasting from a technical standpoint
18:00 David suggests that the people interested in the space of podcasting should go out and get their hands dirty and do it themselves
18:45 Mitch brings up his very first episode of Six Pixels of Separation, which is an example of someone trying out podcasting for the first time. He mentions that his latest guest was CC Chapman
20:03 David says that podcasters are their own harshest critics, and talks about the artificiality of producing a podcast of the same length on the same day every week
22:12 David brings up the mesh conference in Toronto from this past May
24:00 Mitch talks about the presentation he put together in 7 hours for the Canadian Marketing Association called "Blogs: A Marketers' Secret Weapon", and brings up that he recently started listening to Adam Curry's Daily Source Code
25:00 Mitch says he found the new talk radio, and it's podcasting. He says he wouldn't call himself a podcaster just yet, but that he appreciates the immediacy of the medium of podcasting
27:40 Mitch likes the fact that there is not much gear needed to be a podcaster. When everyone is on a similar playing field, it becomes about quality content rather than production.
30:10 David brings up Chris Clarke. He and Mitch talk about his blog, and Mitch says about Clarke, "He did it, and he got it."
31:30 Chris Clarke's weekly segment
34:20 David introduces and reads Chris Clarke's former classmate Megan Zinn's comment to the show blog
36:15 David closes the show and invites listener comments to the comment line (206-600-4741), the show blog, or to insideprcomments@gmail.com
36:34 David thanks Mitch for co-hosting and invites listeners to check out his podcast.
Intro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.
From now on, the show will be posted on Tuesday mornings rather than Monday mornings.
Also, with Terry absent next week, Mitch Joel from the Six Pixels of Separation podcast will be co-hosting with David.
Show Notes
00:27 Terry opens the show and invites listener comments to the comment line (206-600-4741)
01:20 Terry brings up housekeeping items: the show will now be posted Monday nights at midnight instead of Sunday nights at midnight
02:00 Terry will not be co-hosting next week's episode. In his place, Mitch Joel will join David as co-host. Thanks to Mitch for filling in for Terry.
03:00 David introduces Eric Schwartzman of the On The Record Online's comment on Inside PR #13 about branding of social media inside agencies.
7:08 Terry and David discuss Eric's comment
9:42 Robert French supports posting comments as they arrive on the blog page
10:42 Terry mentions the latest special edition of Inside PR with Andrew Laing. K.D. Paine has recommended it to her readers. David brings up having met K.D. in Toronto recently.
13:25 David brings up Podcasters Across Borders and Terry talks about his time at the conference in Kingston, Ontario.
16:10 David and Terry discuss a post on Steve Rubel's blog about John Edwards' speech at Gnomedex.
19:45 Terry brings up Canadian Prime Minister Stephen Harper's bare-bones podcast.
22:12 Terry brings up the Nokia blogger-relations program done by Matchstick, a word-of-mouth marketing company. There is some discussion as to how Matchstick could have done a better job communicating with the blogosphere. David points to Darren Barefoot and Boris Mann as examples of bloggers who were recruited but chose not to participate
32:14 Amy Cole comments on Chris Clarke's segment from Inside PR #13
33:33 Chris Clarke contributes his weekly segment
35:20 Terry identifies with Chris' segment and shares a story of his own from circa 1988
36:40 Terry invites comments to the blog page, comment line, or via email to insideprcomments@gmail.com
37:35 David closes the show and looks forward to Mitch Joel co-hosting next week
Intro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.
This is a special edition of Inside PR. Terry and Dave have a 30-minute discussion with Andrew Laing, President of Cormex Research. Discussion ranged from media coverage measurement tools to the need for agencies to incpororate measurement in their PR plans.
Show Notes:
00:27 David opens the show and invites comments to the IPR comment line 206-600-4741.
1:31 David and Terry introduce and briefly discuss comments from Glen Myles, Erik Deutsch, Bryan Person, Joseph Thornley, and David Phillips.
13:48 David and Terry discuss McMaster University's new Masters in Communications Management and Terry's visit to Queen's University.
17:17 Terry updates listeners on the Podcasters Across Borders conference in Kingston where he recorded his end of IPR #13.
20:05 Terry reports that the long-awaited Inside PR-Managing the Gray mashup with C.C. Chapman has been delayed as C.C. was unable to attend Podcasters Across Borders.
20:52 Terry introduces PR Girlz, a new Thornley Fallis blog.
21:21 David and Terry discuss the show's major topic: High Road Communications' decision to brand their social media offering separately under the already taken name Vox.
32:52 Terry introduces Chris Clarke's regular segment on his transition from PR student to agency account coordinator.
36:41 Terry closes the show and invites comments to the Inside PR blog, to insideprcomments@gmail.com, or to the IPR comment line at 206-600-4741.
Comments? 206-600-4741, insideprcomments@gmail.com, insidepr.ca.
Show Notes: 00:28 Terry opens the show and notes the comment line is active and awaiting your calls. 206-600-4741
1:20 David talks about posting the audio comments to the blog as they are received as opposed to saving them up for the weekly podcast. What do the listeners think?
7:24 Tac Anderson audio comment about the necessity of PR people to know about and actually blog themselves. David and Terry discuss the value of learning about blogging and podcasting first-hand, but also recognize that it's not realistic to expect that every PR person will or should become a blogger/podcaster themselves.
15:24 Joe Thornley calls with congratulations on our 10th podcast and summarizes his visits to the mesh, Counselor's Academy and IABC conferences and notes the differences in interest in and uptake for social media at each. Joe blogged all three on ProPR.
19:02 Terry notes that the PRSA has started a blog...and called it For Immediate Release (whoops!)
20:43 Terry announces that comments from Mitch Joel and David Phillips are available on the Inside PR blog.
21:15 Terry references a string of e-mails that circulated among marketing and PR podcasters starting with Joe Jaffe who advised that he had nominated everyone for a Marketing Sherpa award. The e-mails were flying as discussions of a central blog to aggregate all the podcasts and a possible names for the group were floated.
23:03 Dave came up with an acronym for the group--iCAMP (International Communications and Marketing Podcasters), but Joe Jaffe's CAPOW (Communications and Advertising Podcasters Of the World) is pure brilliance.
25:33 Dave mentions that Shel Holtz was to make sure that Donna Papacosta and Heidi Miller are included in CAPOW.
25:40 Dave talks about visiting Halifax, Nova Scotia to talk at the Atlantic Communications Forum on June 20/21. Dave will be presenting on social media and blogs.
26:38 Terry will be attending Podcasters Across Borders in Kingston, Ontario where he will also meet with CC Chapman to record our first mash-up.
27:38 Dave mentions that he has received a track from the band Fair Ground.
29:08 Terry and Dave discuss the bain of the agency person's existence: billing our time/doing timesheets. We chat about fee-for-service, retainer, value-billing and coming in under-budget.
38:10 Dave introduces Chris Clarke's weekly segment on his entry into the PR agency world. This week he talks about his first two-weeks at Thornley Fallis.
42:08 Dave closes the show and reminds the listeners to leave their comments on the Inside PR blog, via e-mail at insideprcomments@gmail.com or by using the comment line at 206-600-4741.
42:34 Dave asks for feedback on the comments being posted on the blog and not exclusively on the podcast.
42:48 Dave introduces the Fair Ground track "Down In It." Vote for it on their site if you like it.
Intro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments: 206-600-4741 & insideprcomments@gmail.com
Show Notes:
(Detailed show notes at Inside PR.)
00:24 David opens the show and tells listeners how they can comment.
03:07 Terry reads a comment from a listener in Beijing.
07:25 Terry reads excerpts from a lengthy and thoughtful comment from Jonathan Craig, a regular listener in Las Vegas.
10:33 David and Terry discuss related comments from leading social media educators Robert French and David Phillips.
20:05 Terry mentions IABC international conference in Vancouver and points listeners to the For Immediate Release podcast and the ProPR blog for more information about the conference.
22:05 David notes that CPRS Toronto is undertaking a members survey and urges participation.
23:27 David and Terry discuss an innovative use of social media by a new rock band called Fair Ground through their blog, Tracking the Single.
28:30 Terry introduces the show's discussion topic: how agencies prepare to welcome new employees. Chris Clarke, the newest employee of Thornley Fallis, offers an introduction to his new segment on IPR before Dave and Terry get into their discussion.
39:02 Terry gives this week's offering from "PR Words to Banish."
39:30 Terry wraps up the show.
Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.
Comments
206-600-4741 or insideprcomments@gmail.com
Show Notes
00:28 Terry opens the show and reminds listeners about the new comment line. 206-600-4741.
01:20. Terry reads a comment from Owen Lystrup, a student at California State University regarding PR/Communciations schools that teach social media as part of the curriculum. Terry and Dave discuss and suggest that the Inside PR listenership let us know of any PR schools are teaching or exploring social media.
06:40 Terry and Dave discuss a comment from Luke Armour regarding a New York Times article that details Canadian Prime Minister Stephen Harper's approach to controlling the Parliament Hill press gallery.
13:53 Dave notes that Mitch Joel of Twist Image (a Canadian version of Joe Jaffe) has launched a new podcast called Six Pixels of Separation.
15:45 Dave notes that Esther Buschbaum of Communications Meca will chair the next Counsellor's Academy conference in Mexico..
17:30 Dave and Terry discuss a new U.S. CSR study released by Fleishman-Hillard and the National Consumers League and contrast the results with recent Canadian research by Leger Marketing, Ipsos and an article in Marketing Magazine. Dave notes that Shel Holz blogged about the U.S. study.
32:40 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to insideprcomments@gmail.com.
Intro/extro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.
Our new IPR comment phone line is 206-600-4741.
Show Notes
00:30 Dave opens the show and notes that there will be a concerted effort to dial up the energy this week
01:51 Terry reads comments from Robert French and CC Chapman about IPR#7 that were forgotten in last week's show.
05:20 Terry notes that Ed Lee, one of our regular listeners, has started a blog and has added his voice to the Canadian PR blogosphere.
06:02 Dave discusses a post Colin McKay had on his Canuckflack blog about the client relationship building discussion during IPR#8. Dave admits to being too glib and clarifies what he meant by his "making clients look good" statement.
09:20 Dave and Terry discuss Google Analytics and how it can be used to provide data for analyzing the success of social media projects for clients.
15:53 Terry and Dave discuss the "end of the news release" topic and the SHIFT Communications template that is being touted as the "social media news release."
31:52 Dave suggests that Inside PR get a comment line and that it is included in the show notes so that it can be easily found by those listening on iPods in their vehicles. The Comment Line number is 206-600-4741.
33:48 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to insideprcomments@gmail.com.
Intro/extro music: Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.
Show Notes
00:28 David opens the show noting that we're again recording via Skype.
1:13 David and Terry discuss an e-mail comment from Francis Wooby in Iqaluit, our northernmost IPR listener.
5:43 Terry introduces comments from Sheldon Rose about the Canadian Council of Public Relations Firms, and Dan Brien on the notion of video podcasting.
10:10 David and Terry close the loop on the MESH conference held last week in Toronto. David mentions that the slides he used in his presentation on bloffing are available at PRWorks.
12:57 David notes that Joe Thornley is blogging from the Counselors Academy Spring Conference in Savannah, Georgia.
13:35 Terry and David discuss the show's major topic, the role of chemistry and personal fit in securing and sustaining long term client relationships. Listeners may wish to check out the following blogs/podcasts for more on the importance of relationships: David Maister, Manager Tools, and Todd Deferens.
28:14 Terry and Dave briefly discuss the second entry in a new IPR segment called "PR words to banish)
30:01 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to www.insideprcomments@gmail.com.
Intro/extro music: Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.
Show Notes
In this IPR Special Edition, Terry and Pat Gossage, the founder and President of Media Profile and former media advisor to Prime Minister Pierre Trudeau, meet to discuss political communications among other things.
00:16 Terry introduces Pat Gossage
00:52 Terry asks Pat about his career in politics and how it led to public relations
05:41 Pat talks about what it was like working with Trudeau
07:40 Pat discusses the lessons clients can learn from Trudeau’s approach to the media
08:15 Terry asks Pat about the current Conservative government of Stephen Harper and its approach to the media
12:42 Terry and Pat talk about transparency and revisit politicians' dependence on key messages
17:05 Terry and Pat talk about the value (or lack thereof) of Q&A documents
18:24 Patrick offers some advice to young people interested in public relations
20:51 Terry thanks Pat Gossage and closes the show
Background on Patrick Gossage:
Patrick is one of Canada's most highly respected public relations practitioners. Drawing on his 35 years of experience in broadcasting, politics and communications, including serving as the prime minister's press secretary, he established Media Profile in 1986 and provides strategic communications advice and media training to numerous private and public sector clients.
Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guru.
Inside PR #7, May 15, 2006
Show Notes:
00:30 Terry opens the show
1:00 Dave notes that we recorded over Skype again from two separate locations. He also announces that six weeks after launching IPR, we’ve surpassed 100 subscribers according to Libsyn.
04:48 Dave and Terry discuss C.C. Chapman’s new marketing podcast, Managing the Gray, and plans for the first Inside PR-Managing the Gray mashup to be recorded when Terry and C.C. are together in Kingston for the Podcasters Across Borders conference June 23-24.
8:10 Dave talks about Student PR blogger Chris Clarke and Terry announces that Thornley Fallis has hired Chris as an Account Coordinator starting on June 5th. Dave mentions that Joe Thornley has blogged about it on ProPR. Congrats Chris!
12:12 Dave notes that he’ll be speaking at the Toronto mesh conference on Tuesday, May 16th.
13:42 Dave apologizes for not being able to interview Stuart MacDonald from mesh for this week’s show
14:34Terry reveals that he is the volunteer podcast host and producer of the Michael Ignatieff Leadership Podcast in support of Michael’s bid for the leadership of the Liberal Party of Canada.
16:33 Terry announces that on Thursday, May 18th, another Inside PR Special Edition will be posted in which Terry and living PR legend Pat Gossage, founder and President of Media Profile discuss political communications.
18:00 Dave introduces a discussion about a Thornley Fallis blogger outreach effort that paid off in a May 11th post on the Blue Blogging Soapbox. Terry and Dave discuss the benefits of being an active player in social media when pitching bloggers.
25:08 Terry opens a discussion about PR and Post-Secondary Education in Canada relative to other countries like the U.S. and the U.K. Dave and Terry discuss the need for business schools to teach more about PR and communications and for more university undergraduate and post-graduate programs in PR.
32:21Terry wraps up the show and notes he’ll be away until Monday, May 22nd so IPR #8 will likely be posted a day late, on Tuesday, May 23rd.
Show Notes - Inside PR #6 (37:37)
00:25 Terry opens the show
01:04 Dave notes IPR 6 is being recorded using Skype for the first time
01:48 Dave talks about the equipment upgrade
02:20 Dave offers help to any podcasters who want advice on podcasting over Skype; thanks Shel Holtz for the advice on set-up
03:31 Terry plays audio comments
04:38 Frances Wooby from Iqaluit, Nunavut
07:53 Luke Armour, Graduate Observations & Forward blogs
10:28 Terry and Dave discuss Luke's comments about mic levels and the value of student portfolios
15:17 Dave notes upcoming intervew with Stuart MacDonald from Toronto's mesh conference
17:52 Terry announces that he will interview Pat Gossage, president, Media Profile for upcoming IPR Special Edition
19:00 Terry and Dave discuss the challenges of hiring a senior practitioner at the agency
26:25 Terry say he's hiring for Dave's replacement. Check www.thornleyfallis.com for details
26:43 Dave and Terry discuss Jeremy Pepper's recent post about whether PR people should specialize in blogging or add it to their repertoire alongside other core skills
31:48 Terry introduces a new segment: "PR words to banish"
32:53 Terry and Dave discuss banishing the word "impactful"
34:10 Terry asks for suggestion for words to banish; notes comments can be left on the blog at www.insidepr.ca or via e-mail/Waxmail at insideprcomments@gmail.com
35:28 Dave asks for suggestions on making the Skype podcast better
35:42 Dave mentions that he listened to two podcasts that weren't edited properly
37:05 Terry closes the show
Show Notes - Inside PR #5 (32:40)
00:30 Terry opens the show.
01:00 Terry breaks the news that David is moving on to join Fleishman-Hillard Canada.
04:36 Terry and Dave discuss listener comments from Caroline Wilson, Thornley Fallis colleague Keelan Green, and Mark Jones.
08:53 David and Terry talk about some other news items from the past week including Dave's appearance at the Canada Communications Conference, the CPRS Toronto ACE Awards, and early reaction in the blogosphere to the recently unveiled MRP measurement system.
19:36 Terry introduces a discussion on the implications, if any, of news reporters who also blog about the news stories they've written. The topic was triggered by a three-way blog conversation Terry had on Robert French's Infopinion and Keith O'brien's Ubiquitous Marketing.
26:12 David and Terry discuss the declining utility of the traditional news conference.
31:10 Terry wraps up the show; reminder of feedback e-mail address insideprcomments@gmail.com; mention of Waxmail for sending audio comment, invitation to leave a comment on the Inside PR blog.
Intro/extro music: Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.
In this special edition of Inside PR, Terry continues his series of discussions with fellow PR agency presidents. This week he spends just over 20 minutes in conversation with Trevor Campbell, President of Porter Novelli Canada, the Canadian arm of the large multinational PR agency. Terry and Trevor tackle a variety of questions commonly posed by PR students or those looking to break into public relations. The discussion unfolded as follows:
1:00 The Canadian Council of Public Relations Firms
2:40 Trevor's background and how he found himself in PR
4:40 Going client-side or agency
9:45 Generalist versus specialist
11:15 What agencies are looking for when hiring
15:00 Advice on approaching agencies
20:13 Big agency versus small agency
22:47 Wrap-up
Background on Trevor Campbell
As president of Porter Novelli Canada, Trevor is responsible for directing and leading the agency and managing its growth. His public relations success includes working in the financial services, technology, consumer, entertainment, and not-for-profit sectors where he has built corporate brands and managed reputations for ATI, Celestica and CIBC. Trevor has also delivered integrated marketing programs for Bell Canada and Hewlett-Packard, and boasts expertise in corporate communications and marketing communications via direct-to-business and direct-to-consumer events and programs.
In IPR #4 we deal with listener comments up front before heading into our two major topics of discussion, the new standardized model for evaluating media coverage launched in Toronto on April 20th, and �¢??tis the season for PR interns.
You can listen to the show with the player above, or download or subscribe to the feed directly here or with the links in the sidebar.
Show Notes - Inside PR #3 (32 minutes)
00:33 Dave opens the show and welcomes (back) listeners
00:58 Terry introduces a comment from Robert French
1:29 David reminds listeners how they can comment on IPR
2:02 Terry notes second listener comment from London, Ontario PR student Chris Clarke and Dave recounts a story about Chris and how he cracked the cryptic secret word code on Joseph Jaffe�¢??s podcast Across the Sound
5:09 Terry and David discuss the just-launched Media Relations Rating Points system, dubbed MRP for short; MRP is a new standardized system for evaluating media coverage and has been endorsed by the Canadian Public Relations Society, IABC Toronto
16:50 Two comments recorded at the MRP launch event from Mike Abbass from Strategic Objectives and Rachel Douglas from Cara Operations, both of whom served on the CPRS Measurement Committee
17:55 Terry invites comments on the new MRP system, particularly from listeners outside of Canada
19:05 Terry and Dave discuss PR interns and how they can leave the right impression with their host agencies and perhaps snag a fulltime position
27:35 Terry introduces an excerpt from the next IPR Special Edition, a discussion with Trevor Campbell, President of Porter Novelli Canada
29:00 Terry and Dave briefly revisit the Starwood Hotel blog issue discussed on IPR #3
30:37 Terry wraps up the show; reminder of feedback mail address insideprcomments@gmail.com; mention of Waxmail for sending audio comments
Intro/extro music Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.
In this special edition of Inside PR, Terry continues his series of discussions with fellow PR agency presidents. This week he spends just over 25 minutes in conversation with Pat Mcnamara, President and founder of Apex Public Relations in Toronto. In a wide-ranging discussion, Terry and Pat kick around how to build a PR agency from the ground up and how to solve the mystery of successful new business development. The conversation unfolded as follows:
1:00 Pat McNamara's PR journey
2:35 Why would anyone start their own agency? (beyond "because I'm crazy")
5:35 How not to leave an agency
7:13 Various approaches to building an agency
10:10 The importance of "culture" in a successful agency
16:50 The mysteries of new business development
22:30 The power of relationships
25:55 Wrap-up
Background on Pat McNamara
Pat McNamara founded APEX Public Relations in 1998. As a communications professional with more than 20 years of experience, she provides senior client counsel in consumer marketing and corporate communication to leading organizations including Absolut, Bank of Montreal, Coca-Cola, Levi Strauss & Co., Kellogg's and Tetra Pak. McNamara was recently recognized as one of Canada's Top 100 Women Entrepreneurs by Canadian Business magazine.
Show Notes - Inside PR #3 (32 minutes)
:30 Dave opens the show and announces IPR Special Edition podcasts
2:05 Terry introduces listener comments from Robert French and Amy Cole
6:43 Terry thanks Joseph Jaffe for playing our IPR promo and for his kind words on Across the Sound #27
7:50 Dave talks about his blog, PR Works, commends Humber College for exploring blogging, and notes the recent influx of student questions
12:20 Dave talks about the launch of the MRP media relations measurement system on April 20th, in Toronto, and about upcoming speaking engagements
14:17 Terry notes that For Immediate Release has some Canadian content this week through an interview with David Bradfield, a big wheel at iStudio in Toronto
15:30 Dave mentions that Mark Evans, well known Canadian blogger, has launched a podcast
16:15 Dave and Terry briefly discuss the new Starwood Hotels blog (or pretend-blog) called The Lobby
18:20 Terry reminds listeners about the Podcasters Across Borders meet-up in Kingston, June 23rd-24th
18:40 Dave and Terry discuss agency culture and its importance in retaining staff and building a successful firm
20:54 Brief interview clip from Pat McNamara, President and founder of Apex Public Relations, from upcoming Inside PR Special Edition
30:05 Terry and Dave wrap up the show; reminder of feedback mail address insideprcomments@gmail.com; mention of Waxmail for sending audio comments
Intro/extro music Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.
Inside PR #2 - April 3, 2006
- Feedback from listeners
- Audio comments from Donna Papacosta & Neville Hobson
- Podcasters Across Borders (June 23/24) event in Kingston, Ontario announced
- Mesh Toronto (May 15/16) conference releases schedule
- MRP measurement system launches April 20
- British political blogging; will Canada's politicians blog?
- Discussion about PR industry reputation
- Clip of interview with Susanne Courtney, President, Courtney Rainey Group
Inside PR #1
- Introduction to the podcast.
- Discussion of show format.
- Establishment of Canadian Council of Public Relations Firms.
- mesh conference in Toronto
- A new philosophy for media training