New School of Marketing: Recent Episodes
Bianca McKenzie
The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
You know marketing your business is important — so why does it keep falling to the bottom of your to-do list? In this episode, we’re diving into the real reasons behind marketing procrastination. (Hint: It’s not laziness.) From perfectionism and fear of failure to self-doubt and burnout, we’ll explore what’s really holding you back — and how to break the cycle with simple, sustainable action.
If you’ve ever felt stuck, guilty, or overwhelmed about showing up, this one’s for you.
You’ll walk away with fresh clarity, mindset shifts, and practical ways to move forward — no shame required.
And if you’re ready to stop struggling solo and get the support, structure, and strategy that actually moves the needle — come join us inside the New School of Marketing Business Club.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
If your marketing feels exhausting, confusing, or like it’s just not landing anymore, it might be time for a reset. In this episode, we take a step back to audit what’s really going on behind the scenes of your strategy. You’ll discover the key signs that your marketing needs a tune-up — from misaligned messaging to strategies that no longer serve you — and how to get back on track without burning it all down.
This is your invitation to pause, reflect, and realign so your marketing works for you — not against you.
🎯 Want personalised insight into what’s working and what’s not? Book a Sales Accelerator Review and get expert eyes on your marketing.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
If I had to build my business from the ground up, with no audience, no fancy tools, and no momentum — here’s exactly what I’d do. In this episode, I’m walking you through the simple, strategic steps I’d take to attract the right people, grow an email list, and start making sales without wasting time or burning out.
Whether you’re brand new to business or feeling like you need to reset your marketing, this episode is packed with practical advice and encouragement to help you build real momentum — from scratch.
Plus, I’ve created a free download to help you map out your own action plan so you can stop spinning your wheels and start marketing with confidence.
🎧 Tune in now — and don’t forget to grab your free guide!
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
Ever wonder what it really takes to go from side hustle to full-time business owner? In this episode, I’m sharing the behind-the-scenes of my journey — from running creative businesses on the side while working full-time, to finally making the leap and building a business that supports my life (not the other way around).
I’ll take you through the wins, the wobbles, and the biggest lessons I wish someone had told me earlier. Plus, I’ll share the mindset shifts and marketing strategies that helped me find freedom, focus, and clients I actually love working with.
Whether you're still in the 9–5 or just feeling stuck in your business, this episode is here to remind you: you don’t have to do it perfectly — you just have to keep going.
🎧 Tune in now for a dose of honesty, inspiration, and practical advice you can actually use.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
What’s the biggest reason small businesses stay stuck? It’s not the economy, competition, or pricing. It’s something totally in your control—inconsistent marketing.
Most business owners fall into the start-stop cycle:
❌ They market when business is slow.
❌ Then they get busy and stop.
❌ Then sales dry up, panic sets in, and they start again from scratch.
But marketing isn’t something you do when you “have time”—it’s what keeps your business growing consistently.
In today’s episode, we’re talking about:
✅ Why inconsistent marketing is hurting your business.
✅ How to break free from the start-stop cycle.
✅ A simple plan to stay on track—even when you’re busy.
If you’ve ever struggled to keep your marketing going when things get hectic, this episode is for you.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
Marketing can feel isolating—especially when you’re trying to do it all on your own. Staring at a blank screen, wondering what to post, second-guessing your strategy, and feeling overwhelmed by all the things you could be doing.
But what if you didn’t have to do it alone?
In today’s episode, we’ll dive into:
✅ The struggles of marketing alone (and why it feels so hard).
✅ The benefits of having support, guidance, and accountability.
✅ How a community can help you market with more clarity, confidence, and consistency.
✅ Simple ways to get better results faster by surrounding yourself with the right people.
If you’ve ever felt stuck, overwhelmed, or unsure if you’re doing things right, this episode is for you.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
Let’s be honest—how many freebies, courses, and marketing tips have you saved but never actually used? 😅
Most business owners don’t struggle because they don’t know what to do—they struggle because they aren’t taking action on what they already know.
In today’s episode, we’re cutting through the noise and talking about:
✅ Why more information isn’t the answer to your marketing struggles.
✅ How lack of execution keeps businesses stuck.
✅ The real reason you’re not taking action—and how to fix it.
✅ Simple strategies to start implementing and seeing results now.
If you’ve ever downloaded a freebie, signed up for a webinar, or taken a course without following through—this one’s for you.
Let’s dive in!
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
Marketing can feel overwhelming—especially when you’re trying to do it all without a clear plan. If you’ve ever felt like you’re guessing, posting randomly, and hoping something sticks, you’re not alone.
In today’s episode, we’re going to talk about:
✅ Why marketing feels so hard for so many business owners.
✅ The biggest mistakes that keep you stuck.
✅ How to create a simple, effective marketing plan that actually works.
And if you’re ready to stop spinning your wheels and finally get a strategy that’s doable, I’ll share how you can get expert support inside the New School of Marketing Business Club.
Let’s get into it!
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
Marketing trends come and go, but some strategies always work—no matter what year it is. In 2025, AI might be evolving, platforms might be shifting, and new tools might pop up, but the fundamentals of marketing remain the same.
In today’s episode, we’re diving into 5 key marketing strategies that are just as powerful in 2025 as they were years ago. We’ll talk about:
✅ Why email marketing is still one of the highest-converting strategies.
✅ How video content continues to dominate and how to use it effectively.
✅ Why personalisation is essential for connecting with your audience.
✅ The role of messaging in driving conversions.
✅ How building a community leads to long-term business growth.
If you’re ready to cut through the noise and focus on what actually works, this episode is for you. Let’s dive in!
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
If your offers aren’t selling, your first instinct might be to lower your price—but that’s usually not the real problem. Instead, the issue is often that your audience doesn’t fully understand the value of what you offer, they’re not convinced it’s the right solution, or they don’t see how it solves their problem immediately.
In today’s episode, we’ll cover:
✅ Why pricing isn’t the main reason people don’t buy.
✅ The real reasons your offer isn’t converting.
✅ How to improve your messaging, positioning, and urgency so that people say yes without hesitation.
If you’ve ever thought, "Maybe my price is too high," this episode will help you shift your focus to what actually matters—so you can increase sales without discounting your value.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
Marketing isn’t a one-time event—it’s a habit. Just like going to the gym, you only see results if you stay consistent. But let’s be honest: staying consistent is HARD, especially when you don’t know what to post, you’re trying to do too much at once, or you’re frustrated by slow results.
In today’s episode, I’ll share practical ways to make marketing easier, more manageable, and more sustainable—so you can stick with it and actually see results.
We’ll cover:
✅ Why consistency is the secret to long-term marketing success
✅ The biggest reasons business owners struggle to stay consistent
✅ Simple, actionable strategies to make marketing feel effortless
If you’ve ever felt stuck, overwhelmed, or ready to throw in the towel on marketing, this episode is for you.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
In this episode, we’re busting a huge marketing myth—the idea that more followers automatically mean more success. If you’re chasing vanity metrics like follower count, but your business isn’t making more money, it’s time to shift your focus.
We’ll break down:
✅ Why engagement, relationships, and conversions matter more than numbers.
✅ How to shift your strategy from growing an audience to growing your revenue.
✅ Actionable steps to attract the right people and turn them into paying customers.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
In this episode, we’re diving into one of the biggest marketing mistakes I see business owners make all the time—random acts of marketing. If you’ve ever felt like you’re throwing spaghetti at the wall, hoping something sticks, this episode is for you. We’ll talk about why this approach doesn’t work, what you should be doing instead, and how to create a simple, repeatable marketing system that actually gets results.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
In this episode, we break down the fundamentals of creating an effective content strategy. Whether you're new to content marketing or looking to refine your approach, you'll learn how to identify your target audience, set clear goals, plan and create engaging content, and measure your results. This episode is packed with actionable insights to help you develop a content strategy that supports your business growth.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
In this episode, we’ll explore how the digital marketing world is evolving as we move deeper into 2025. From emerging technologies and shifting consumer expectations to new regulations and innovative marketing strategies, we’ll break down the challenges and opportunities that lie ahead. Whether you're a business owner, marketer, or entrepreneur, you’ll learn practical tips for adapting to change, leveraging new tools, and staying ahead of the curve in the ever-evolving digital landscape.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
In this episode, we break down what it means to build a comprehensive marketing strategy and why it’s essential for your business growth. We’ll cover the key components—from understanding your target audience and brand positioning to selecting the right channels and measuring your results. Whether you're starting from scratch or looking to refine your existing strategy, this episode provides actionable steps and real-world insights to help you create a roadmap that drives results.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
Short-form video content has taken the marketing world by storm, and it’s not going away anytime soon. From TikTok to Instagram Reels and YouTube Shorts, these bite-sized videos are where your audience is spending their time. But what makes short-form content successful, and how can you make it work for your business?
In this episode, we’ll explore:
- The evolution of short-form video content and why it dominates.
- How to craft engaging, impactful videos that grab attention.
- The platforms you should prioritize in 2025.
- Common mistakes to avoid.
- Practical tips for creating short-form content—even if you’re camera shy!
If you’ve been hesitant about diving into short-form videos or need a fresh perspective, this episode will give you actionable insights to create videos that work for your business.
Enter the giveaway: https://newschoolofmarketing.com/
Open until 11 March 2025.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
Email marketing continues to be one of the most powerful tools for growing a business, but the landscape is always evolving. In this episode, we’ll dive into what’s changing in 2025, what tried-and-true strategies still work, and how to stay ahead of the game. Whether you’re just getting started or refining your existing strategy, this episode will help you make the most of your email marketing efforts.
Enter the giveaway: https://newschoolofmarketing.com/
Open until 11 March 2025.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
We’re celebrating 200 episodes of the New School of Marketing Podcast! 🥳 In this special milestone episode, I’m reflecting on the biggest marketing and business lessons I’ve learned from hosting this show. From the strategies that actually move the needle to the biggest mistakes I see business owners make, I’m sharing my top takeaways to help you grow your business with confidence.
PLUS, to celebrate, I’m hosting a special giveaway with some amazing prizes! 🎁 Tune in to find out how to enter and be part of the celebration.
Don’t miss this one—it’s packed with insights, reflections, and a whole lot of gratitude for you, my listeners! 💛
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
Sustainability isn’t just a buzzword—it’s a major factor in how consumers choose where to spend their money. In this episode of the New School of Marketing Podcast, we’re diving into sustainable marketing and what it really means for your business.
We’ll explore how customer expectations around sustainability have shifted, practical ways to integrate eco-conscious strategies into your marketing, and how to communicate your efforts authentically (without falling into the greenwashing trap). If you want to attract and retain customers who care about sustainability, this episode is a must-listen!
🎧 Tune in now and start marketing with impact!
Keep your eye out for next week's episode as it's our 200th episode and I'm hosting a giveaway!
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
In a world where everyone is fighting for attention, how do you make your personal brand stand out? Whether you're a coach, consultant, or course creator, building a strong personal brand isn’t just about looking good online—it’s about creating trust, authority, and a connection with your audience.
In this episode, we’re breaking down what really goes into building a personal brand that sets you apart. We’ll cover the key elements of a memorable brand, how to position yourself as an expert, and the biggest mistakes people make when trying to establish their presence.
If you’re ready to step up and become the go-to person in your industry, this episode is for you! Tune in now and start building a brand that people can’t ignore.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
Running Facebook ads can be a game-changer for your business—but only if you stay on the right side of Facebook’s ad policies. Nothing is more frustrating than having your ads rejected or, worse, your account suspended.
In this episode, we’re diving into Facebook’s ad policies—what you can and can’t say, how to avoid common pitfalls, and what to do if your ad gets disapproved. We’ll also cover what might get flagged, plus practical tips to keep your campaigns running smoothly.
If you want to maximize your ad success while staying compliant, this episode is a must-listen! Tune in now and make sure your ads don’t get caught in Facebook’s red tape. 🚀
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
Worried about wasting money on Facebook ads? You’re not alone! In this episode of the New School of Marketing Podcast, I'm tackling the topic of budgeting for success in your ad campaigns. Learn how to set realistic goals, allocate your ad spend effectively, and make every dollar count. From testing strategies to scaling winning campaigns, this episode is packed with actionable advice to help you maximize your ROI and achieve your business goals. Tune in to discover how to market smarter, not harder, with Facebook ads!
Resources mentioned in this episode:
- MailerLite
- Felter Unfiltered - 10 things I've learned from running Facebook ads for 18 months
- Free guide to set up ads in hours
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
Starting from zero? Don’t worry—you’re not alone! In this episode of the New School of Marketing Podcast, I'm breaking down the proven strategies for building an email list from scratch. Learn why email marketing is one of the most powerful tools for your business, discover creative ways to attract subscribers, and get practical tips for keeping your audience engaged. Whether you’re a total beginner or looking to level up, this episode will equip you with the tools to grow a list full of potential customers who are ready to hear from you.
Resources mentioned in this episode:
- MailerLite
- Liz Wilcox' Email Marketing Membership
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
As the year wraps up, we’re taking a moment to reflect on the state of marketing in 2024 and look ahead to the trends and innovations that will shape 2025. In this insightful episode, I’ll discuss the biggest shifts I’ve seen this year—from AI tools changing the game to the rise of hyper-personalisation—and predict where marketing is headed. Whether you’re a seasoned marketer or just starting out, this episode will inspire you to stay ahead of the curve.
Resources Mentioned:
- MailerLite for email marketing.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
Ready to take your podcast to the next level? In this episode, we dive into cutting-edge strategies for podcast marketing in 2025. From harnessing the power of short-form video to engaging with your audience in new and meaningful ways, you’ll learn how to expand your reach, attract loyal listeners, and make your podcast stand out in a crowded market. Whether you're just starting or a seasoned podcaster, this episode is packed with actionable tips to help you grow your audience like never before. Don’t miss it!
Resources Mentioned:
- MailerLite for email marketing
- Buzzsprout for podcast hosting
- I didn't mention this in the episode but I use Alitu to edit my podcast
- If you don't have a podcast and would like to start one, I have a course for you called the Lean Podcast Launch Method.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
Running a business can feel like a constant juggling act, but what if you could free up your time and improve your client experience? In this episode, we’re tackling the common trap many business owners fall into—getting so busy working in their business that they forget to work on it.
We’ll explore smart strategies and tools to help you streamline your marketing and customer interactions. From setting up automated responses to nurturing leads and delivering a seamless client journey, these practical tips will help you reclaim your time and provide a better experience for everyone involved.
Don’t wait until you’re drowning in work to make your life easier. Tune in now to discover how a little upfront effort can transform your business into a well-oiled, stress-free machine!
My favourite tool is MailerLite (affiliate link)
Also, check out my Funnel Fundamentals course for how to streamline your business.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
Is email marketing still relevant in 2024? Absolutely—and it’s more powerful than ever! In this episode, we’re diving into everything you need to know about email marketing best practices. From how often you should email your list to the mindset shifts that will help you hit "send" without hesitation, we’re covering it all.
Learn why email isn’t just a communication tool but a vital business strategy, and discover how to create consistent, engaging, and effective emails that nurture your audience and drive sales. Whether you’re just starting or looking to up your email game, this episode will give you the tips and confidence you need to succeed.
It’s time to stop worrying about "too many emails" and start owning your email strategy like a pro. Tune in now and get ready to take your marketing to the next level!
My tool of choice is MailerLite (affiliate link)
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
Your landing page is the key to turning casual visitors into loyal customers—but is yours pulling its weight? In this episode of the New School of Marketing Podcast, we’re tackling the art and science of landing page optimisation to help you boost your lead conversions.
We’ll break down what makes a landing page irresistible, from crafting compelling headlines to creating a clear and persuasive call to action. You’ll learn the common mistakes that could be costing you leads and the proven strategies to fix them.
Whether you’re building your first landing page or fine-tuning one that’s already live, this episode is packed with actionable tips to help you convert more visitors into leads and customers.
What you’ll learn in this episode:
✨ The must-have elements every high-converting landing page needs.
✨ How to design a page that grabs attention and keeps visitors engaged.
✨ Pro tips for testing and optimising your landing page for even better results.
Don’t let your landing page be a roadblock to success—let’s turn it into a lead-converting machine!
Tune in now and learn how to make your landing pages work harder for your business.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
Are you ready to launch your online course but feeling overwhelmed by all the platform options out there? In this episode of the New School of Marketing Podcast, we’re diving deep into the world of online course platforms to help you make the perfect choice for your business.
We’ll explore the key factors to consider when choosing a platform, from ease of use to integrations and scalability. Plus, we’ll discuss popular platforms like Teachable, Kajabi, Thinkific, and more, giving you a clear picture of what might work best for your unique needs.
Whether you’re a first-time course creator or looking to switch platforms, this episode will arm you with the knowledge and confidence to make a decision that aligns with your goals.
What you’ll learn in this episode:
✨ The most important features to look for in a course platform.
✨ How to prioritise your needs, whether it’s affordability, design, or advanced features.
✨ Insights into the top platforms and why they might (or might not) work for you.
Stop the guesswork and start building your dream course today! 🎧
Tune in now to learn how to find the right platform for your online course success.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
In this episode, we break down the true meaning of Facebook ad optimisation and explore how you can make your ads work smarter, not harder. From audience targeting and ad creative to budget adjustments and landing page alignment, we cover everything you need to know to take your Facebook ad performance to the next level. Whether you're running your first ad or looking to refine your strategy, this episode will give you practical tips and insights to optimise like a pro. Tune in and learn the art of ad optimisation!
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
With so many ad formats on Facebook, how do you know which one will work best for your goals? In this episode, we’ll break down the most popular Facebook ad formats—like carousel, video, and lead ads—and discuss when and how to use each one effectively. You’ll learn how to align ad formats with your campaign objectives, reach your target audience, and maximise your ad spend. Whether you’re promoting a product, capturing leads, or building brand awareness, this episode will help you make the right format choice to drive results.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
Ready to unlock the mysteries of Facebook advertising? In this episode, we’re breaking down the essentials of Facebook ads—from the basics of ad types and targeting to the metrics that actually matter. Whether you’re just starting out or looking to refine your approach, we’ll cover the must-know strategies and practical tips to help you build campaigns that connect and convert. Say goodbye to overwhelm and hello to confident ad creation! Tune in to crack the code and get the clarity you need to make Facebook advertising work for your business.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
In this episode of the New School of Marketing Podcast, we dive into the world of sales funnels and why they’re essential for your business. If you’ve ever felt overwhelmed by the idea of creating a funnel, don’t worry—it doesn’t have to be complicated! We break down what a sales funnel is, why it matters, and how you can create a simple yet powerful funnel to guide your customers from awareness to purchase. Learn the core stages of a funnel, how it can make your marketing more efficient, and practical steps to get started without the tech overwhelm. Tune in and discover how a well-crafted funnel can transform your sales process and help your business thrive.
All about Funnel Fundamentals:
www.biancamckenzie.com/funnels101
Use the coupon code FUNNEL33 to get 33% off (offer expires soon)
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
Are you looking for a way to turn more leads into paying customers?
In this episode, we’re diving into the world of tripwire offers—what they are, why they work, and how to create ones that are truly irresistible. We’ll discuss the essential elements of a great tripwire, where to place them in your funnel, and share practical tips on pricing and messaging.
Whether you’re new to tripwire offers or want to fine-tune your strategy, this episode will help you craft offers that not only convert but set the stage for bigger sales down the line.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
In this episode, we’ll dive into the world of email marketing automation, focusing on how it can save you time, keep your audience engaged, and drive conversions—on autopilot. We’ll break down the key elements of setting up automated workflows that work for you, even when you're not online, so you can nurture leads, onboard new customers, and keep your business running smoothly.
My favourite email marketing automation software:
MailerLite (affiliate link)
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
In this episode I speak to my guest, Mel Driver, about the costly mistakes of DIY-ing your own websites and how to avoid them.
We talk about the most common DIY website mistakes, what makes good practice, the importance of SEO, good photography and what to do if you're on a budget but still want to look pro.
Find out more about Mel:
meldriver.co
Shopify Blueprint Course
Merindah Botanicals (Mel's 43 award winning ecommerce business)
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 NEW SCHOOL OF MARKETING BUSINESS CLUB: a supportive, action-focused community where business owners get weekly coaching, expert feedback, and co-working sessions to stay consistent, accountable, and strategic with their marketing—so they can finally see real results.
https://newschoolofmarketing.com/club
🔵 MARKETING STRATEGY & COACHING: customised marketing strategies, expert guidance, and hands-on support to help business owners attract more leads, increase sales, and grow sustainably—without the guesswork. https://www.biancamckenzie.com/coaching/
⚫️ CHECK MY WEBSITE: https://www.biancamckenzie.com/
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to ...
Launching an online course can feel overwhelming, especially when it comes to navigating the tech side of things. In this episode of The New School of Marketing Podcast, I'm taking the guesswork out of the process by sharing a breakdown of the essential tools you need to set up a smooth and successful course launch.
From landing page builders and email marketing platforms to payment gateways and course hosting solutions, I’ll walk through the must-have tech that will streamline your launch and save you a ton of headaches. I’ll also share tips on how to integrate these tools for an automated, hassle-free experience that allows you to focus on delivering value to your students.
Whether you’re a first-time course creator or looking to level up your systems, this episode will give you the toolkit to launch with confidence!
Links mentioned:
MailerLite - email marketing
LeadPages - landing page builder
ThriveCart - payment processing
Sales Page in a Day - write your own sales page copy
20 Minute emails - write your own sales and nurture sequences
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ...
In this episode of The New School of Marketing Podcast, I explore why building your entire business on Facebook or Instagram is a risky move. Sure, social media is great for creating awareness and engaging your audience, but relying on it as your primary business tool or communication platform? Not so much.
I’ll break down the key reasons why this strategy is unpredictable and why you don’t have as much control over your audience as you might think. From algorithm changes to account hacks, social media is a place where you’re always at the mercy of something external. I’ll also talk about the importance of diversifying your marketing and using strategies that you own and control, like email marketing and paid advertising, so you’re not putting all your eggs in one fragile social media basket.
Tune in to learn how to layer your marketing strategies for more predictable outcomes, and why social media should be just one piece of the puzzle—not the whole thing.
Tech mentioned:
MailerLite - email marketing software
LeadPages - landing page creator
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ...
Inside this episode I talk with Catharine Redden from Zjoosh Your Socials about the unique name of her business and membership, plus we dive deep into marketing talk.
You'll hear us talk about organic social media, why paid advertising isn't the enemy, what the number one most effective marketing tactic is and more.
Tune in to listen 🎧
Find more about Catharine on her website:
www.zjooshyoursocials.com.au
Join her Facebook group here
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ...
Got a course idea but not sure where to start? In this episode of The New School of Marketing Podcast, I’m breaking down the entire process—from that spark of inspiration to actually launching your course. We’ll cover everything from validating your idea, structuring your content, pricing strategies, and building a solid launch plan. If you’re ready to turn your idea into a course that sells, this episode is your step-by-step guide to making it happen!
Links:
Lean Podcast Launch Method
Free Facebook Ads Masterclass
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟢 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/invisible/
🟡 CLIENT ATTRACTION CODE: The secret sauce Facebook ads strategy for sustainable engagement, growth and better conversions. https://www.biancamckenzie.com/code/
🟠 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. ...
Ready to take your Facebook ads to the next level? In this episode of The New School of Marketing Podcast, we’re getting real about advanced audience strategies. If you’re tired of throwing money at ads and hoping for the best, this one’s for you. We’ll dive into custom audiences, lookalikes, and some cool tricks to get your ads in front of the right people—so you’re not just spinning your wheels. Let’s make sure your budget is working harder (and smarter), and help you get those results you’ve been looking for!
Facebook Ads Prep School - what to KNOW and DO before you spend a cent on ads
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
In this episode of The New School of Marketing Podcast, I’m joined by sales expert Stacey Walker for an in-depth conversation on how building a sales ecosystem can drive growth for your business.
We dive into the importance of developing a strong sales mindset, using storytelling to attract clients, and embracing connection-based selling techniques.
Stacey also shares how understanding your audience through psychographics—not just demographics—can transform your sales approach. Plus, we discuss common sales mistakes small businesses make and how to avoid them.
If you’re looking to optimise your sales process and boost your business, this episode is packed with actionable insights!
Find out more about Stacey: staceywalker.com.au
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
In this episode of The New School of Marketing Podcast, I'm exploring the key strategies your business needs to not just survive, but thrive in today’s competitive market. From aligning the right offer with the right audience to driving targeted traffic and harnessing the power of freebies, I’ll break down the essential elements that fuel sustainable business growth. Plus, I’ll discuss how to create a customer journey that builds trust, loyalty, and long-term success.
Tune in to listen
Join my upcoming New School of Marketing Business Club Call for FREE!
https://biancavanmeeuwen.lpages.co/club-trial/
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
In this episode of The New School of Marketing Podcast, I delve into the art of using social media as a powerful tool for lead generation.
Social media platforms offer more than just brand visibility—they can be a consistent source of high-quality leads when approached strategically. I’ll explore the best practices for choosing the right platforms, crafting compelling content, and utilising paid ads to attract and convert your ideal audience.
Whether you're just starting or looking to enhance your social media strategy, this episode provides actionable insights to help you turn your social presence into a lead generation engine.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
In this episode of The New School of Marketing Podcast, I talk about my 4-ad stack method—a strategic approach designed to attract leads and drive sales.
Whether you're just starting with paid advertising or looking to refine your current strategy, this episode breaks down the four key stages of the funnel: attraction, lead generation, launch event, and open cart.
You'll learn how to guide potential customers through a seamless journey from awareness to purchase, using targeted ads at every step. Tune in to discover how the 4-ad stack method can transform your advertising efforts and boost your sales.
If you want to go deeper into this, sign up for my free upcoming masterclass:
https://www.biancamckenzie.com/masterclass
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
In this episode of The New School of Marketing Podcast, I talk about the pitfalls of relying solely on social media for your marketing strategy. While social media is a powerful tool for building awareness and engagement, its volatility and lack of control can pose significant risks. Join me as I discuss the benefits of a layered, diversified approach to marketing that combines social media with other more predictable strategies. Learn how to enhance your organic content with paid advertising and why focusing on quality over quantity offers better results. If you're ready to move beyond the hamster wheel of content creation and achieve more stable and successful outcomes, this episode is a must-listen. Tune in to discover how to create a balanced marketing strategy that leverages the best of all worlds.
I would also like to invite you to register for my upcoming LIVE masterclass where I show you my 4-ad-stack method to sell more of your online courses with meta ads. You can register here.
And the resource mentioned in this episode is the Invisible Ad Funnel, which you can start yourself for just $25.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
In this episode of The New School of Marketing Podcast, I dive into current trends and long used favourites in the world of lead generation.
From the power of personalised content and interactive tools to the strong-hold of video marketing and the precision of Meta advertising.
Whether you're a seasoned marketer or just starting out in business, this episode will help you with your lead generation and marketing efforts.
I would also like to invite you to register for my upcoming LIVE masterclass where I show you my 4-ad-stack method to sell more of your online courses with meta ads. You can register here.
And the resource mentioned in this episode is the Invisible Ad Funnel, which you can start yourself for just $25.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
If you’ve been struggling to turn your leads into paying customers, this episode is for you.
I'm diving deep into a crucial aspect of your sales funnel, which is optimising it for conversions. Tune in as I'll be sharing strategies and techniques to improve each stage of your funnel to get better results.
The first step is to know where you're at right now, so let's go on a detective mission and analyse your results before knowing what to change and optimise.
Tune in now
I'm hosting a FREE Live Masterclass on 1 August at 10.30am AEST.
Join 'Sell (more of) your Online Course with Meta Ads' right here.
Learn my 4-ad stack method to attract leads and amplify your online course sales
This free training is for you if:
- You want to sell more of your online course or membership but you're not attracting new leads!
- You're struggling to get in front of and attract more of your ideal clients to buy your course
- You're absolutely ready to serve more people and turn your new leads into sales over and over
Register here
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
If you're selling something you most likely have a sales funnel. Whether you actively created one or if it happened organically, everyone has a sales funnel of some sorts.
In today's episode I'm going to talk about sales funnels and break it down step-by-step for you. You'll walk away with knowing what sales funnel is and how to create one that converts for you business.
Let's dive in
Find out more about SEO - https://therecipeforseosuccess.com/
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
In today's episode I'll be diving into a crucial topic for anyone selling online courses: why your courses might not be selling as well as you'd like.
There are usually two issues at play, and they go hand in hand. So I'll be focusing on these two main issues: traffic and conversion. Understanding these can make a huge difference in your sales. So, let's get started!
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
I hosted the first Tasmanian Women in Business Conference on 15 & 16 May 2024 and in today's episode I'm sharing what I shared on-stage at the conference.
It was an incredible experience to have so many talented speakers on stage and so witness so many connections being formed in the room.
Many of us shared a similar message on stage, which was really beautiful to see as it was unplanned but obviously it's something that so many of us needed to hear.
Please tune in to hear what I delivered on stage and I'd love to hear what you thought and what your key take-way was. Feel free to DM me on Instagram with your thoughts.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
I want to go back to basics today. I’m a marketing mentor for the Digital Solutions program here in Tasmania, which is a program that’s funded by the federal government and I get to mentor quite a range of businesses. I really love this role and at the moment it’s giving me a lot of material for this podcast.
So let’s go back to basics, and look at our marketing activities to see what’s working and what is not. I think it’s something that we should regularly review to make sure that we have our fundamentals covered and we’re not trying to get too far ahead of ourselves with advanced marketing strategies.
Let’s be frank. Advanced strategies aren’t going to work if your basic ones aren’t in place.
It’s very important to have your foundations in place to build up your business, to grow it and then scale it. Without a strong foundation your business will collapse and you’ll be starting again. This isn’t always a bad thing, because you’ll have data to look back at so that you can make better decisions next time but how much better is it when you’re not starting all over again?
So, the basics of marketing start by understanding what marketing is and what the main point of it is for your business. For most businesses this is to identify, attract and retain customers.
With that in mind, let’s look at the 5 key steps you need to nail before you try anything more advanced.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
Just about every Facebook ads manager or teacher will try to convince you that you need to run ads for your business, but do you really?
Inside this episode I want to have a frank conversation about who 'needs' to run ads and who doesn't.
Surprise, surprise, not every business 'needs' to run ads and some shouldn't run ads yet. Let's look at when to run ads and what they will do for your business.
Tune in 🎧
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
It’s so busy online that it can be hard to stand out and get people to find you and actually entice them to interact with you. Generating leads is an important aspect of building a customer base and driving growth. That’s where a lead magnet comes in – when done well, it can be a very powerful tool and has somewhat revolutionised the way businesses attract and engage potential customers online.
In this week's episode I'm talking about lead magnets, what they are and how you can use them in your business to attract leads and grow your business.
Tune in to find out more 🎧
The link mentioned in this podcast episode is for my free masterclass where I teach you my 4-ad stack method to sell more of your online course with Facebook & Instagram ads. You can sign up here: https://www.biancamckenzie.com/masterclass
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
There are so many myths and beliefs about Facebook & Instagram ads that I really want to clear up with you today.
If you have any preconceived thoughts about Facebook ads, tune in to see if one of my 5 is one of yours. I'll bust 5 common myths about Facebook ads inside this episode.
Tune in to why you should never believe these 5 things about Facebook ads.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
This episode is full of golden nuggets! I talk with designer Jacqui Naunton about why it's essential to build a brand and why good design is a must.
We talk about DIY-ing vs hiring a designer, we talk about business foundations and growing a business by using good design principles. Jacqui is also the queen of Canva so we dive into using Canva for your business to create an amazing brand.
If you feel like your business is lacking something, tune in today.
Connect with Jacqui:
https://whitedeer.com.au/
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
The key to your online course success is in your pre-launch strategy.
That's why, in this episode, we'll look at what a pre-launch strategy is, why it's important and what you can include in yours.
Tune in before you ever attempt a(nother) course launch 🎧
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
Facebook advertising audiences can be confusing, so let's look at what one of the common types of audiences means.
Inside this episode I'll discuss what a lookalike audience is, how it's created and how you can use it in your business. It's a very powerful feature of Facebook ads that can help get you in front of more of your ideal clients.
Inside this episode I also mention my free masterclass 'Sell (more of) your online course with Meta ads' which you can watch for free here.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
Let's talk about funnels and the customer journey.
Inside this episode I talk about what a funnel is, why you need a funnel in your business, how to design your funnel and what a funnel looks like for an online business.
If you've been puzzled by the word funnel, tune in and I'll explain it all.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
In today's episode I want to talk about the one size fits all approach that I see a lot of marketing for. I’m not sure if your newsfeed is the same but a lot of coaches seem to market themselves from the point of having the holy grail to a successful business and if you don’t do as they say your business will fail.
Of course it’s the marketing message but I want to tackle this head on because it really frustrates me.
So, a lot of coaches and online entrepreneurs make it seem like there is only one path to success - and often it’s THEIR path. So they make it seem that if you don’t do what they did or what they teach you’ll inevitably fail.
This is a load of BS and I want you to know that there are many ways to business success.
Tune in to hear more 🎧
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
Over the past 10 years I've heard so many things about Facebook & Instagram ads that are simply not true (and I honestly don't know where these thoughts come from) so I want to bust some common myths today.
Let's dive in and clear some of this up for you.
Inside this episode I also mention my Free Lead Value calculator which you can find here.
I'm hosting a FREE Live Masterclass on 1 February at 11am AEDT.
Join 'Sell (more of) your Online Course with Meta Ads' right here.
Learn my 4-ad stack method to attract leads and amplify your online course sales
This free training is for you if:
- You want to sell more of your online course or membership but you're not attracting new leads!
- You're struggling to get in front of and attract more of your ideal clients to buy your course
- You're absolutely ready to serve more people and turn your new leads into sales over and over
Register here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
Launching a course can be a game-changer, but I know those initial steps can feel like standing at the base of a mountain. Fear not! In this episode, I'm your guide, sharing eight essential steps that you need to take right away.
Whether you're a seasoned entrepreneur venturing into the world of online education or a passionate creator turning your expertise into a course, this episode is your roadmap to success.
If you've been contemplating taking the leap into the world of online courses, or if you're already in the thick of it and looking to refine your strategy, you're in the right place.
🎧 Sit back, hit play, and let's go on this journey together.
I'm hosting a FREE Live Masterclass on 1 February at 11am AEDT.
Join 'Sell (more of) your Online Course with Meta Ads' right here.
Learn my 4-ad stack method to attract leads and amplify your online course sales
This free training is for you if:
- You want to sell more of your online course or membership but you're not attracting new leads!
- You're struggling to get in front of and attract more of your ideal clients to buy your course
- You're absolutely ready to serve more people and turn your new leads into sales over and over
Register here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
Happy New Year and welcome to the first episode of 2024! I hope you have had a great festive season and are recharged for this year. I have big plans, so come along for the ride.
In this first episode I discuss the top 5 marketing priorities to maximise your impact with minimal spend.
We all know marketing can be overwhelming, time consuming and sometimes expensive, so what are some of the marketing tactics to consider when you're first starting out (or maybe you're reconsidering some of the marketing tactics you're currently using).
Let's dive in to what I see as the most important priorities in marketing (regardless of where you're at in your business).
Tune in 🎧
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
It's the last episode of 2023! Wow, what a ride it was and I'm so grateful to you for being a part of it.
Inside this episode I'm sharing 5 lessons with you that will, hopefully, demystify Facebook & Instagram ads somewhat for you. I've been running ads for over 9 years now and the more I speak to people the more I realise that there is still so much mystery around this amazing way to support your business growth.
Grab a cuppa, sit back and tune in 🎧
Buzzsprout - Let's get your podcast launched!
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
Ever wondering how effective Facebook ads really are?
Inside this episode I take an honest look at how Facebook ads can work for your business. In short, yes they work, but not as you may expect.
Marketing always works, but it might not always work straight away.
Tune in to this episode to learn more 🎧
Learn more about the Client Attraction Code that I mention in this episode.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
[⚠️ Trigger Warning - This episode has content that may be confrontational for some]
This episode is a big one! I speak with fellow marketer Skye Cusack from BluSkye Marketing about lots of topics.
We speak about:
- Copywriting
- Business ethics
- Business for good
- Self doubt
- Mental health
- Being an indigenous owned business
and more
Tune in 🎧
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
It’s that time of year. I’m more than ready to wrap this year up but I have two busy weeks ahead before I’ll wind down.
I’m not sure if you’re like me, but I have already started planning for 2024 and in this episode I want to talk about how Facebook advertising fits in with your bigger marketing picture.
Everyone has their own take on planning, and that’s totally ok. It’s great really.
What I’m going to share with you might work for you or only parts of it may work for you. Take what you need from this episode and make it your own to suit your business.
I’ll be sharing my thoughts and process of how I use and plan Facebook ads into my business.
Tune in 🎧
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
To outsource or not to outsource your ads? It's a question I often get asked and I understand that maybe you think running Facebook ads is hard, or maybe you just don’t want to do them. That’s totally ok.
Listen up, because inside this episode I’m going to give you some insights that might change your mind or at the very least you’ll learn to identify when you’re ready to outsource your ads.
I'll share what to look for in a good ads manager, what you need to have in place before outsourcing and more tips to determine which is best for you.
Tune in 🎧
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
Inside this episode we unlock the gold to public speaking. Dr Kate Cashman is a speaker, award winning coach and educator helping entrepreneurs find their voice, get visible and grow their business.
Kate shares her Courageous Speaking Method with us, as well as insights and lessons learned about public speaking from a TEDx speaking coach. We dive deep into the imposter complex and how it robs us from sharing our voice (and reframes to help overcome this).
Tune in if you have public speaking on your vision board.
Find Kate at: http://www.katecashman.com/
on Instagram and on Facebook
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
As a business owner myself I’m always thinking about ways to market my business, as well as helping clients market their business. Since moving to Tasmania and becoming a mentor for the government supported Digital Solutions program I have learned that people in my local community really value face to face mentoring and workshops. Doing workshops has also opened the door to more opportunities and project work, so in a way my workshops have become a way to promote my services.
That’s why I want to talk about using workshops and events to market your business.
Tune in to learn more 🎧
Buzzsprout - Let's get your podcast launched!
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
Inside this episode I talk about using email automation to streamline your marketing efforts and give your customers a better experience. I talk about the concept of email automation and its role in simplifying marketing tasks.
You'll also hear about the benefits of automated email campaigns, such as lead nurturing and customer onboarding. Plus I highlight best practices for setting up effective email workflows and sequences.
Tune in 🎧
Buzzsprout - Let's get your podcast launched!
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
In the world of marketing, communicating the value of your products or services is a skill that can make or break your success. Customers are always looking for solutions that meet their needs, and they want to understand why your offering is the best choice. This is where value communication comes into play.
In this episode, I'll get into the importance of effectively communicating the value of your offers and provide strategies to help you do it successfully.
Tune in 🎧
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
I really want to talk about growing your email list and attracting more leads for your business. It’s not the first time I’ve spoken about this but it’s so important for your business that I’ll keep bringing it up.
I often talk about using Facebook ads to grow your list and attract leads but there are plenty of other options to attract leads.
Let’s dive into a few so you can grow your business.
First things first - it's about quality, not quantity. You want people who actually are interested in your emails and business. So it's better to grow slow, but with the right audience than to just end up with a whole lot of people who aren't interested in what your business does.
Now, 8 ways you can attract more leads
Tune in 🎧
Buzzsprout - Let's get your podcast launched!
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
Let's talk about analysing your Facebook ads results.
We'll talk about what to look at, what it means and I know that Facebook Ads Manager gives you a lot of data which can be quite overwhelming if you're not familiar with it or if you don't know what you're looking for.
When you open up the dashboard, you'll be presented with the default columns that focus on performance and there are some other options you can go into performance and clicks but it probably still doesn't mean much to you. So even though those reports are a really good start, it doesn't quite give you all of the information that you want to be looking at.
Let's dive deeper into the results so you can decipher what's what and if it's working.
Tune in 🎧
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
Today's guest is a wealth of knowledge on all things publishing. Susan Dean is a qualified business and life coach who ventured into publishing after hearing and delivering heartfelt stories.
Susan now helps other publish their stories and loves waking up in her purpose built publishing house. Inside this episode we discuss:
- What a book can do for your business
- Why it's essential to share a story to build a brand
- What holds people back from sharing their story
- What it's like working in a family business
- and many more golden tips about publishing your story
Tune in 🎧
Buzzsprout - Let's get your podcast launched!
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
Today I want to talk about the one Facebook ad I will always choose over any others, and it’s quite relevant because I’m working on a client's launch right now.
It’s literally the one ad I’d choose if I had a limited budget (which, let’s be honest, most of us have).
If you run a business that relies on leads, you could most likely benefit from this type of ad.
Tune in to hear more 🎧
Buzzsprout - Let's get your podcast launched!
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
I’m guessing that this is going to be one of the least listened to episodes based on the topic. I’ve been in this business for over 9 years now and most people still don’t like numbers. Once upon a time I didn’t like numbers either, or rather, I thought I wasn’t good with numbers. Complex math gives me the shivers, but using numbers to inform me or to tell me a story is totally my thing.
So when I say that business, funnels and ads are all math, I mean the storytelling type. I’m not asking you to do complex math, or if you do want to do that I’m not your girl.
I like to look at data and decipher what it’s telling me.
When you start marketing your business you’ll get certain responses on what you’re doing, at least I hope you do. For example, when you post on social media you’ll start seeing like and receive comments. Or when you send an email to your list you’ll be able to see the percentage of people who opened your email and how many clicked on a link.
It’s this kind of data that you want to pay attention to.
So how can you use your data to make better marketing decisions?
Let's dive into this 🎧
Buzzsprout - Let's get your podcast launched!
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
In today's episode I'm talking with Jody Milward, former Private Investigator and 2 x 7 Figure business owner. Jody is my personal ads mentor and we're talking about preparing the next generation of Paid ads managers.
We dive into:
- What made Jody want to train ads managers
- Why women make good marketers
- We hear a bit more about Jody's new program
- What type of businesses could benefit from ads
- Who should outsource their ads management
- Common mistakes made with ads management
and more.
Tune in 🎧
Learn more about Jody here.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Facebook Ads Prep School
Client Attraction Code
ADvisory
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
Today I want to talk about unconventional and cost effective marketing tactics for business.
We’re all well familiar with social media marketing and websites, but that’s not where marketing starts or ends. There are so many ways to market your business and I’m not advocating to use all of them, definitely not, but I do want to talk about less used options that can be just as impactful and effective but are often overlooked.
Tune in to listen 🎧
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Facebook Ads Prep School
Client Attraction Code
ADvisory
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
I often talk about list building and having an email list and today I’m going to go deeper into it.
In my opinion, and I have to add that this opinion is backed up by statistics, so in my opinion it’s crucial to have an email marketing list. Sometimes it’s called an email marketing database, or subscriber list. Whatever the term, it’s a list of people who have given you their email address and consent to receive information from you about your business and business topics.
Today I want to talk about 5 marketing tactics to grow your email list.
If you want to know more about Facebook Ads Prep School, click this link.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Facebook Ads Prep School
Client Attraction Code
ADvisory
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
In this jam-packed episode I speak with Renae O'Neill about being a mum and having a successful business.
As I'm really only just starting the journey and Renae is further along in her motherhood journey I picked her brain on what's to come and got tips that I will no doubt implement along the way.
We spoke about:
- Business in the early stages and how to best manage business and babies
- Business with school aged kids
- Mum guilt and what we can do to look after ourselves
- Productivity hacks for when you're short on time
- Planning for the unknown
- and lots more wisdom for anyone who is managing business & babies/kids
Tune in to get all the tips 🎧
Learn more about Renae:
Website
Renae's productivity freebie
Instagram
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Facebook Ads Prep School
Client Attraction Code
ADvisory
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
I’d like to chat about an underused tool today. Or maybe it isn’t in your business, but I want to chat about Facebook messenger.
Are you using Facebook messenger for your business? And if you are, how are you using it?
It’s quite a handy tool, but sometimes it feels like just another thing to check right?
But it’s a great way for potential customers to contact your business and have personlised interactions. One of the things that makes it so great is that it’s in real-time and allows people to get immediate feedback.
So let’s look at how you could use Facebook Messenger in your business.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Facebook Ads Prep School
Client Attraction Code
ADvisory
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
In this episode I want to talk about data and using it to make decisions in your business. Data is a super powerful asset but lots of people seem to either ignore it or aren’t sure what to do with it (so they ignore it, haha).
Firstly, what are data driven decisions?
Data driven decisions involve using quantitative insights to guide your marketing strategies and optimise performance. So they are choices made based on the analysis of relevant data and metrics.
Data driven decisions lead to more effective Facebook ad campaigns, improved ROI and ultimately a more successful and impactful digital marketing presence.
Tune in to learn more 🎧
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Facebook Ads Prep School
Client Attraction Code
ADvisory
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
In this episode I’d like to talk about ROI and Facebook ads.
ROI, which stands for return on investment, is a tricky one and one that everyone seems to talk about. Everyone wants to get a return, aka sales and money for their investments and rightly so.
What does often baffle me though is that many people only look at ROI when an exchange of money is involved and not necessarily when they exchange time.
I know it’s harder to quantify ROI when you look at a time investment, but it’s so important to look at the whole picture.
For example, do you know what the ROI is on your time investment in social media? And I mean organic social media, like posting on your Instagram feed or creating reels. How much is your time investment really paying you back?
Something to look into right?
But today I want to talk about ROI from Facebook & Instagram advertising and specifically how you can best maximise your ROI with Facebook ads.
What I’m going to talk about might actually surprise you, so tune in.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Facebook Ads Prep School
Client Attraction Code
ADvisory
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
Ever thought about Public Relations in the social media arena?
No? Neither had I, so I was super excited to learn more about this when I met Deb Wallace at a local event.
I invited Deborah on the podcast to tell you (and me) more about PR in the online space and how important it really is for brands to incorporate some PR principles.
Tune in to learn about:
- the difference between PR and marketing
- why PR is important for your brand
- mistakes you're making and opportunities you're missing
- ethics and etiquette of social media
Lear more about Deborah Wallace here:
https://www.onlinepr.au/
https://www.facebook.com/onlinepr.au
https://www.instagram.com/online_pr_tas/
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
You’ve probably noticed how busy the online landscape is. Especially now that Meta has added a new platform, Threads. If you haven’t yet jumped on and know what it is, it’s basically similar to Twitter. There’s no need for polished images or perfectly written captions. It’s a place where you can be yourself and simply have some banter, at least so far that’s what I’ve noticed.
You might be resisting because it’s ‘yet another thing’ and I’m hearing you. It’s exactly why I don’t have a Tik Tok account. I just can’t add another thing to my already full social media platform plate. I usually resist for a long time but somehow I jumped onto the Tread wagon really quickly, and I like it because I don’t have to come up with perfect content. I can just ‘chat’.
So yes, things are busy and noisy which makes it much harder to stand out as a business. Even in the advertising space it’s crowded and ads are competing for attention. It’s more important than ever to be able to create something that stands out and the first thing that stands out in the feed is your creative aka your image, carousel or video. At least it should stand out.
So let’s look at what makes your creative compelling and how you can create something that people are actually keen to take action on or engage with.
Tune in 🎧
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
Last week at an in-person event I jokingly said that I keep going on about how people need to have their foundations in place before they spend money on Facebook and Instagram ads, so that’s what this episode is about.
I really want people to get the most from their ads budget and that only happens if you have all of your foundations in place.
So, what do I mean by foundations and what exactly do you need to have in place?
The first thing you need to know and remember is that Facebook & Instagram ads amplify. So whatever is already happening in your business and marketing will be amplified.
This is why I keep saying that your foundations need to be right and that Facebook ads can’t save your business. Whatever it is that you’re doing needs to be working before you spend money on ads.
Tune in to hear more
Work with me:
Done for you ads
Done with you ads
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
I just wrapped up another launch with a long term client and I’d like to share what worked for this particular launch and what I see working for launches in general.
Inside this episode we'll look at the 4 types of Facebook ads that will maximise your launch success.
Tune in 🎧
Links mentioned:
Client Attraction Code
ADvisory
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
Today's episode guest is Jenn Donovan, a marketing thought leader, change maker, coach and mentor for small businesses.
Jenn and I talk about why you need to make marketing a priority and how you're leaving money and opportunities on the table if you're not actively and strategically marketing your business.
We also discuss:
- How small business owners can make room for marketing
- What some of the common pitfalls are and how to avoid them
- Overlooked and underrated marketing channels and tactics
If you're looking to grow your business and you've been resisting actively marketing, tune in 🎧
Connect with Jenn:
Instagram FacebookFacebook groupLinkedIn
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
Last week I was asked to speak at a local event, which was really awesome. I love hearing from other business owners and getting to know all of the amazing talent in the region.
It was at this event that we got talking about Facebook and Instagram accounts being hacked and what you can do to protect yourself from that, so I thought it would be a great topic for this podcast episode.
Because I’m in the Facebook & Instagram advertising trenches every day I’m going to focus on what you can do to protect your advertising account as best as possible with 3 simple steps.
Tune in to learn more 🎧
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
I’m really excited about this episode, which is a bit odd because it’s not necessarily something new or something I haven’t spoken about before. In fact, I’m talking about it again because it came up in a recent mentoring session and I think some people skip this part or aren’t aware of it, or maybe not aware of the value of it.
What am I talking about?
I’m talking about the essential parts that you need to have a grip on or in place before you launch your online course or membership.
Sure you can try to launch without some of these components but things will be a lot harder.
Tune in to learn more 🎧
Links mentioned: The Client Attraction Code
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
How do you know if your Facebook ads are going to work? How do you know what your audience is actually resonating with and going to take action on?
It’s all a bit of a guessing game right? And what you might click on doesn’t necessarily mean that your audience is going to click on it.
So what can you do?
In marketing we use what’s called A/B testing, a strategy that involves creating multiple variations of an ad and testing them against each other to determine which version or versions performs better.
Tune in to hear more about A/B testing and how you can take your Facebook ads to the next level.
Links mentioned:
Facebook Ads Prep School
Client Attraction Code
ADvisory
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
In today's episode I speak with Dr. Hazel MacTavish-West about Seedlab Tasmania and Seedlab Australia, an international incubator for food and beverage producers.
We talk about how the pandemic turned out one of the best things that happened to Seedlab Australia and about how the program attracted $4million dollars in support from Woolworths.
We also talk about how Hazel and her team support their students and alumni through and after the programs, and how it's really one of a kind here in Australia.
We also talk about how Seedlab offers its programs entirely free. I highly recommend tuning into this episode if you want to learn more about attracting big sponsorships and government grants, pivoting from offline to online and building a business that 100% supports its students and alumni.
https://seedlabaustralia.com.au/
https://seedlabtasmania.com.au/
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
The Facebook ads landscape is forever changing and sometimes ads work really well only to tank the next minute, so when I first learned about this strategy I was skeptical but hopeful.
It's now a strategy I implement for all of my clients because it makes all other advertising campaigns perform much better. Tune in to learn the Facebook ad strategy that will boost your results.
Learn more about the Client Attraction Code
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
Social media is a hungry beast that constantly needs feeding. Or at least that’s how I see it. I have long had a love/hate relationship with social media, on one hand I love it as it’s a tool to get in front of new people, build authority and generally be visible in your business. On the other hand though, I hate being at the mercy of the algorithm, with posts not being seen by anyone who has explicitly stated that they do want to see my content, plus the millions of algorithm updates which means that once you finally have the hang of it and your content gets seen, they change it all over and you have to start again. Not to mention the hours it takes to put out content and keep feeding it.
So I’m always thinking and looking for ways to be more strategic in how I market my business and my clients’ businesses.
What if you don’t really want to be spending all of your time feeding the feed?
What if you don’t even need to?
Tune in to listen how you can grow your business without posting on Instagram.
Find out more about the KISS Instagram Method here
Amplify your organic content (if you keep creating content) with the Client Attraction Code
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
In this episode I talk with Tash Corbin about heart-centered, consent-driven marketing. We explore what it means, why it matters so much and what you can do to make sure that you're marketing 'the right way' in a noisy world.
Tash Corbin is a business mentor, specialising in consent-driven, heart-centred marketing. She hosts the Heart-Centred Business Podcast, and supports entrepreneurs from start-up to scaling.
Tune in to hear all about marketing your business in a heart-centred, consent-driven way.
Learn more about Tash:
tashcorbin.com
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
This episode came about after I read a post in a Facebook group where the person made a lot of assumptions about her audience by stating things such as ‘struggling to convert clients’ and ‘tough economic times’, and ‘getting lots of abandoned carts’.
There were just so many assumptions that I pretty much rolled my eyes and cringed.
And by no means do I want to ignore the economic situation or not acknowledge that the cost of living is rising and that some people are doing it tough. I 100% acknowledge that.
What I want to focus on is making assumptions about your audience that may not be warranted. Another thing I want to focus on is how we often look at things from either our own perspective or a media perspective, and we all know that the media dramatizes things.
So let’s look at some assumptions we can make in our marketing and why it can be limiting. Not in a life threatening way, but definitely in a way that can stall your business growth.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
Businesses change all the time, and sometimes we don’t really see this. Most of us only share the highlights and Instagram worthy content but building, and maintaining a business is hard. It’s very much an up and down roller coaster ride.
Our lives keep changing too so it’s totally normal for our business to change. There are good times and bad times, and as much as we don’t want the bad times sometimes it’s what we need to move through something, to get to a better version of ourselves.
There’s no rainbow without rain, right?! And I have to keep remembering that. Literally everything is up and down all of the time.
In this episode I talk about what has changed in my business after wading through the mess of motherhood, babies and business. You'll hear about my next iteration of business and what I'm up to right now.
Tune in 🎧
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
As businesses continue to rely on social media to reach their audience, many business owners have explored boosting posts to increase their visibility. But, is this really an effective strategy?
In this episode, I'll tell you why boosting posts may not be the best use of your social media marketing budget and how you can achieve better results with other strategies.
Tune in 🎧
Learn more about the Client Attraction Code here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
This whopper episode covers just about everything you need to know about starting and building a business in Australia.
I talk to Chris Davis about what someone needs to know and do when they're starting a business in Australia. This is the longest episode I've ever recorded and it's so full of tips and advice for anyone who has a business so tune in today.
Chris has had over thirty years’ of experience building new businesses and initiatives, as well as refining existing approaches for impact and growth. He has a breadth of knowledge in the areas of governance, commercial solutions, and entrepreneurial advice, which he openly shares so he can help businesses and individuals make the most of their opportunities.
Tune in to hear all about starting a business 🎧
Links mentioned:
vdp.com.au
moneysmart
ABN lookup
ASIC
Rhuby Delights
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
If you’ve been tuning in to the podcast for a while you’ll know that I’m an advocate for attracting leads, because without leads your business is simply going to stall.
You need leads to be able to keep selling.
There are many ways to attract leads and you shouldn’t put all your eggs in one basket, so while I talk about Facebook ads a lot, it’s not the only way to attract leads and nor should it be. You should be using a number of marketing tactics to attract leads so that you’re not relying on one thing, which could get you into trouble if it stops working.
But I do have a soft spot for Facebook ads, because it helps you speed up your business growth and lead generation. I’m quite impatient most of the time so I like to be able to speed things up a bit.
So today I want to talk about 3 ways how Facebook ads can help you generate more leads.
Tune in 🎧
Psst. I have a brand new free masterclass that you can watch right after this episode. Go here to watch 'How to grow a waitlist of clients with Facebook & Instagram ads'.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
The past few weeks I have had multiple conversations about making mistakes in business and getting negative reviews.
If you’re human you’re going to make mistakes, it’s inevitable. It’s not a bad thing to make mistakes, it’s going to add to your learning experience and it’ll help you grow.
I often have to remind my daughter that she didn’t know how to walk when she was born and to learn to walk she had to fall down a lot before she could master it.
It’s the same thing with running a business. You’re going to make mistakes and that’s ok.
It’s actually important to make mistakes so that you can grow and make improvements.
Tune in to hear more about making mistakes and what to do 🎧
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
In this episode I talk with photographer Gemma Carr about how photos and photography can benefit your business and how to get the right photos for your business. We also talk about using photography for good, how to align what you do in business with your values and how to avoid hustle culture.
This episode is full of gems and if you're wondering how to stay on your path, build a sustainable business that cares about the environment, tune in.
You'll find more about Gemma on her website and socials:
https://www.gemmacarr.com.au/
https://www.instagram.com/gemmacarrphotographer/
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
In today's episode I want to talk about a Facebook ad strategy that has been overlooked for years but I see more and more people use it, and for good reason.
If you’ve been advertising on Facebook for years you’ll have noticed that quite a lot has changed. It’s getting busier, harder to stand out and the cost keeps increasing.
So rather than using the same old strategies, advertisers have had to come up with new ways to run ads that convert or they’ll simply waste their ads budget.
Five, six, seven years ago it was reasonably easy to run ads to a freebie, like a webinar, free download or challenge and get lots of people to sign up at a low cost per sign up. Nowadays it’s costing a lot more and converting them into clients isn’t as easy as it once was either.
Online marketing keeps changing and moving in different directions, which is both frustrating and exciting.
Today I want to talk about a simple, low cost ad strategy that will help you attract clients 24/7.
Learn more about the Client Attraction Code (it's just $37!)
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
I’m really excited about this episode and have been having so much fun with creating it.
AI - artificial intelligence - has been around for quite some time but now it’s becoming more accessible to all of us. I’m not sure if you’ve had a play with it yet but I had a good play with it for this episode and while it gave me some pretty good answers, I definitely had a whole lot to say and add haha.
I’m definitely not going to hand over all of my copywriting and ad copy to a robot, even though they’re pretty smart. There are tons of issues with it that I won’t go into today but I do want to mention that there is no fact checking, it’s full of plagiarism because it pulls intelligence from websites and it also lacks human emotion.
Anyway, I really wanted to talk to you about conversion copywriting for your Facebook ads. Let’s look at what you need to know and how to go about it.
Tune in to today's episode.
Copywriting recommendations:
Crisp Copy (I did the Crisp Copy Class)
Liz Wilcox' Email Marketing Membership (get on the waitlist, it's 100% worth it)
Amanda Essenmacher's Sales Page in a Day
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
I'm so super excited to have the amazing Leonie Dawson on my podcast to talk about marketing without social media.
We chat about:
- Leonie's journey in business
- Why she decided to ditch social media for two years
- How that went for her
- Why she decided to bring it back and how
- What she would do if she were starting from scratch right now
- Lots of other gold Leonie nuggets
Tune in to this episode and learn all about building your business the Leonie way
Get yourself some Leonie goodness (all FREE!)*
* this is an affiliate link, which means I may earn a commission if you join something via my link
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
Today I want to talk about podcasting and why I think it’s a great idea to start a podcast for your business.
Now, don’t get me wrong, podcasting isn’t for everyone but many of you could grow your business with a podcast.
Let’s look at how a podcast can help you grow your business.
- It positions you as a thought leader and industry influencer
One of the best things about podcasting is that anyone can become a thought leader or influencer. All you need is a message and a means to record and broadcast that message.
Pretty awesome right?
Having a podcast is a more intimate way to share your content, it helps you build a personal connection and humanises your brand. It can feel like you’re having a conversation with your audience, which really helps you build authority.
To hear more, tune in to episode 111 🎧
Join the Lean Podcast Launch Method:
https://www.biancamckenzie.com/lean-podcast-launch/
DM me on Instagram: https://www.instagram.com/bianca_mckenzie/
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
Ok, let’s talk about leads and how to grow your leads, because without leads your business will dry up. You need leads to fuel your business.
Let’s first determine what a lead is.
A lead refers to contact with a potential customer. Some people would also call it a prospect.
We can also think of a lead as someone who is interested in what you or your company has to offer and the aim with marketing and sales is to convert a lead into a paying customer.
Attracting more leads means that you can reach out to these people and make more sales.
Growing your list, or your leads is incredibly important for your business. Without leads things dry up, and if you are trying to sell info products or digital courses you’ll need to be building your list every day to be able to continue to sell.
So how can you be proactive and attract more leads in your business?
There are so many lead generation options and tools available to us these days, but that doesn’t mean that you need to do and use them all.
Today, let’s look at 3 ways to grow your leads so you can increase your sales and income.
Tune in 🎧
Notes:
Rachel Kurzyp Show - How to prevent creative burn out
Facebook Ads Prep School (what you need to know and do before spending money on Facebook ads)
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
We’ve been out and about a bit more than we normally do and ever since moving to Tasmania I’ve been quietly spying on all of the local businesses that we engage with. I recently learned that there are close to 40,000 small businesses in Tasmania and the majority of them employ less than 20 people. So we’re definitely surrounded by small businesses here.
That’s why I thought it would be great to talk about marketing for service providers and local businesses, because they often market themselves in different ways to people who only operate online.
Mind you, a lot of businesses now operate online, even if they’re local. So these 5 strategies are pretty much applicable to any business, especially if you have a physical location.
Let’s dive in.
Notes:
Instagram 9-Grid Strategy
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
I’m not sure if you follow many Facebook ads managers or ads coaches, but because I show an interest in Facebook advertising and marketing I get served up a lot of ads by other Facebook marketers.
And every so often I see an ad in which the ad manager guarantees a certain result. There are even ads that promote a deal where you don’t pay if they don’t get you results.
Sounds amazing right?
I mean, who wouldn’t want a guarantee like that. It’s like a total win for you.
Don’t get me wrong, I know why they do it. It’s super smart marketing.
But they’re also wasting an awful lot of time. Yours mainly. And it just annoys me.
I’ll tell you why it makes me so uncomfortable and a bit angry when they promise and guarantee results.
Tune in to hear more 🎧
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
Last week I looked at the year ahead and shared some predictions with you. In this episode I want to share the one marketing strategy you need in 2023 (and probably every year after that).
The one marketing strategy that gives you the highest return on investment and has for years.
The one marketing strategy that allows you to build closer relationships with your audience.
The one marketing strategy that everyone thought would become obsolete with the introduction of social media.
But really, it’s the one marketing strategy that has stood the test of time and is still standing strong.
🎧 Tune in to hear more
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
Now that we’ve sliced the top off 2023 and people are getting back to business, I’d love to have a peek into my crystal ball and talk about what I think 2023 has in store for us.
Before we leap in, let’s have a look at 2022 and take some lessons on-board because gosh it was an interesting year.
2022 saw a lot of businesses struggling and many had to pivot or go under. It was quite a challenging year for many business owners and if you’ve struggled with sales, profitability and marketing in 2022 you’re not the only one and it’s not a reflection of your ability to run and grow a sustainable business.
For those who made changes and paid attention to their audience and marketing landscape it paid off.
And interestingly ad costs are cheaper than they were a year ago. I’m not sure if that stays the same, but right now it’s good news.
So what’s going to see you succeed in 2023 with ads?
Let’s dive into some predictions for the year ahead (and remember that anything can happen from now until December).
🎧 Tune in to hear more
Favourite copywriters & copy teachers:
Crisp Copy
Liz Wilcox
Tarzan Kay
Lea Farrow
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach.
I want to reach more course creators, store owners and awesome business builders that can add extreme value to our awesome insiders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online marketing!
Your ideal client has money to spend, they have certain priorities in life, so let’s figure out how to find them so that they spend their money with you.
I’ve spoken plenty about how important it is to know your ideal client, and it’s more important than ever. Facebook, Instagram, Tik Tok, and a gazillion other online spaces.. it’s where your ideal client hangs out every day, but you really don’t want to be doing all the things. You’ll end up exhausted, overwhelmed and on some of these platforms you won’t even be seen by that many people because it’s pretty busy.
So how do you attract your ideal clients when everyone else is shouting into the same void?
Again, it comes down to really know who your ideal clients are. Knowing them so well that when you ARE speaking into the void so to say, that they feel like you’re speaking directly to them.
They’ll say ‘it’s like you’re inside my head’.
So let’s go back to defining clearly who your ideal client is, but using your ICA (Ideal Client Avatar).
Tune in to learn more 🎧
Connect on Instagram
Check my website
To celebrate 100 episodes, I've put together an epic bundle.
Get the celebration bundle here.
Expires 31 October 2022
In this episode I want to talk about email marketing. If you’ve been following me for a while you’ll know that I’m a big advocate of list building and having a community of people who have said ‘yes I’d love to hear more from you’. Those are the kind of people who are into you, they’ve said that they are interested in what you do and want to hear more.
If you’re not sure why you should be building your list, aka database of email addresses, tune in to episode 81 where I talk more about list building and why it’s important.
Right now I want to give you 5 tips for email marketing that sells.
Emails are proven to be one of the most effective tools to communicate with your audience, and it’s also known to be one of the highest converting methods. Of course it needs to be used together with your other tools, such as your sales page, but email marketing is my all time favourite marketing tool for any business.
Ok, so how do you use email marketing to your advantage?
Tune in to learn more 🎧
Connect on Instagram
Check my website
To celebrate 100 episodes, I've put together an epic bundle.
Get the celebration bundle here.
Expires 31 October 2022
Today I want to talk about improving your online store sales and it’s a flow on from last week’s episode because I wasn’t quite done talking about this.
So let’s dive in. I’m going to give you 3 simple tips for improving your online store sales.
- Make it simple and very clear
I’m not sure if you tuned in last week, but I mentioned that I went to order flowers to share our sympathies. I must have visited half a dozen websites and many florists lost my business because they didn’t make it clear or simple for me.
They either used fancy or vague names to differentiate between what I think were different sizes, or they didn’t have ready to pick bouquets for me to choose from, or they weren’t clear on the process in terms of ordering and when it would be delivered.
When creating your online store, make it a simple as possible for someone. It doesn’t need fancy words. Sure, it needs really good descriptions and copywriting but above all, it needs to be really easy to be understood. It needs to be so simple that my 85 year old grandmother could order online, and she’s pretty tech savvy to be honest.
Tune in to hear more 🎧
To celebrate 100 episodes, I've put together an epic bundle.
Get the celebration bundle here.
Expires 31 October 2022
Today's topic might be an odd one if you basically live in the online world. I’m talking about myself here. I live and breathe online marketing, so I’m always surprised when I find out that a business doesn’t have a website.
Ever since moving to Tasmania I’m finding that a lot of businesses don’t have websites and survive either by just having a physical presence or they see their social media account as their online presence.
When we first moved here I really struggled to find certain services because nothing came up on Google, which meant that I had to ask in Facebook groups.
There’s nothing wrong with this approach per se, except for the fact that the business is not in charge of marketing itself. It has to rely on other people mentioning them in groups. The search function in Facebook isn’t like it is in Google. In Facebook you have to know the business name to be able to search for it, which in my case didn’t help because I didn’t know the name of the business.
All of this is not the end of the world really, but I am generally horrified when I hear that a business doesn’t have a website and I’ll tell you why.
Tune in to hear more 🎧
To celebrate 100 episodes, I've put together an epic bundle.
Get the celebration bundle here.
Expires 31 October 2022
It's the CELEBRATION episode 🎉
Join me as I dive into how to determine your Facebook & Instagram advertising budget by reverse engineering.
If you're investing money in ads, you need to do this before you get started so that you're not blindly throwing money at Facebook.
I'm also celebrating the milestone of reaching 101 podcast episodes and have a special offer for you (valid until 31 October 2022).
Tune in today 🎧
Get the celebration bundle here
Let's talk about Black Friday sales. I’m super excited about this episode, which is interesting because I used to not like Black Friday sales.
I’m actually not a fan of sales in general, because it usually just trains your audience to wait for the sale. The only time I’m ok with a sale is if you want to move stock to make space for new stock, or for a really special occasion. Other than that, I don’t suggest offering sales more than twice per year.
Anyway, let’s get back on track.
How to prepare for your Black Friday promotion now.
Tune in
Free video training: 3 Mistakes eCommerce store owners make that stops them from scaling to $10K months
Find me on Instagram
It’s my mission to make marketing easy and fun, because it’s something everyone can do.
I have to admit, there have been times where I’ve fallen out of love with marketing. Yes, it happens to all of us I think. But then I realised that I’d been comparing myself too much because of all the things I see on social media.
So I took a step back, had a really good journaling session and it became clear to me what parts of marketing I love and which parts I don’t like so much. You see, I’m not good with ‘being told what to do’ or that I ‘should do xyz’. I want things to feel fun and organic, and I do them when I want to do them, not because I should.
Don’t get me wrong, there still needs to be some consistency because showing up once every quarter doesn’t really work well but it needs to feel fun to me.
That’s exactly why I created the No BS BS club. Because marketing and business should be fun, and it can be lighthearted as well as deep. It can be complicated as well as simple.
During my big journaling session I also wrote down that repetition is essential for sales.
It’s a reminder to myself as well as a message for you.
Let’s go a little deeper into this.
You have to tell people what you’re selling, but you also have to tell people THAT you’re selling.
Tune in to hear more 🎧
Join the no BS BS club
A few weeks ago I launched the No BS BS Club, which if you are not familiar with it, is a marketing membership but not as you know it. In the club you get access to weekly business brainstorm calls with me, all for less than lunch with friends.
I’ll put the link in the show notes so you can find out for yourself what it is exactly. Right now it’s open to join as a founding member, but this ends at the end of August.
So we’ve had a few calls with the club and it has been so much fun, and of course the ideas are never ending. In the club and also inside my ads courses I regularly do reviews for members. I review things such as their website, their email funnels, their advertising campaigns.
And that’s what I want to talk about today.
About how you can audit your own Facebook advertising campaigns to see if they’re performing well.
Tune in 🎧
Links:
No BS BS Club
ADvisory (for coaches, course creators and service providers)
eComm Expansion (for online stores)
How to set up a custom Facebook ad report
Today's episode is one with a twist! I'm hosting a podcast take-over and the first guest is Aims Watts from Indy Bindy Fabrics.
Get ready for a jam packed episode with super helpful steps to grow an audience of ideal clients by hosting giveaways. Learn how Aims doubled her audience using this strategy and how you can too. Aims gives you the step-by-step formula of how you can also grow your audience with ideal clients and not just numbers.
Tune in today 🎧
Find out more about Aims and Indy Bindy Fabrics:
indybindy.com.au
instagram.com/indybindyfabrics
facebook.com/indybindyfabrics
On the weekend I was browsing small business websites and I came across something that really does makes me annoyed that so many businesses don’t do this. So today's episode is brought to you by my annoyance (just kidding).
As I was browsing through these websites, I went to their about pages. In case you didn’t know this, your about page is one of the most frequently visited pages of your website.
I was on probably 4 or 5 different websites and looked at their about pages. Out of all of these websites only one, ONE, had this crucial element on their about page.
The rest spouted all generic ‘about us’ stuff that wasn’t even really about them, or about me, it was impersonal and I’m suspecting that their ‘us’ talk is one person hiding behind their website and trying to look bigger than they are.
Tune in to hear how you can improve your about page
In today’s episode I want to talk about launch debriefs, why they’re a must and how to go about them.
Let’s first talk about what I mean by a launch, because there are lots of things that you can launch. When I talk about launches I’m speaking about a sales period for an online program, course or membership.
So what happens with a client launch is that we spend a certain amount of time building up the client’s audience, we also build their email list and then they open cart for their program, generally with an event like a webinar or challenge.
Some of my clients launch in addition to having an evergreen funnel, which means that their courses can always be purchased and the cart never closes. For these launches the incentive to join during a launch is often a bonus that expires.
Other clients have specific open and close cart periods and they run their programs for a predetermined amount of time.
Whichever way you want to do this, you need a launch debrief.
Work with me
Join ADvisory
In today’s episode I want to talk about 3 things successful online store owners do regularly.
Of course there are many more things they do, but I’m focusing on things that move the needle. Things that will make a difference to your sales and bottom line.
These 3 things will make a big difference if you do them regularly - it's the key to your store growth.
Tune in today 🎧
Today I want to talk about Facebook ads for your store, and whether it will work.
I get that many of you are curious about Facebook ads, but at the same time hesitant of the unknown and whether you’ll get a return on your investment.
Let me be honest, Facebook & Instagram ads don’t work for everyone, at least not in the way you probably want them to.
Let me explain. You most likely want to run ads to get sales, which is fair enough, you’re running a business after all, not a fan club.
Sometimes direct to sales ads are not going to work for your business, and there could be a multitude of reasons why.
Tune in to hear more 🎧
Join eComm Expansion
Facebook ads can be amazing at increasing your traffic, attracting leads and converting to sales, but the days of simply putting up an ad and it doing exactly what you want are over.
Back in the good old days you could simply run a lead generation campaign and get leads at a really low cost per lead, but that’s not always the case nowadays.
The ads landscape has changed a lot. There are more players, but not necessarily more space in the newsfeed so it’s becoming more and more competitive.
Throw in an iOS change and suddenly everything about running ads has changed.
While I miss the good old days, I also welcome the change because it means that us marketers have to work smarter.
We’re really going back to basics, back to the essence of marketing, which is to build relationships for the purpose of promoting and selling products and services.
So how do you get your advertising dollar (and sales) to go further?
You need to support your ads with organic content, and the other way around.
Tune in and listen + find the supporting images on the blog
Marketing is one of my favourite topics and if you’re in business you simply can’t escape it. Without marketing nobody will find you.
Makes it sound pretty dramatic but it’s true. Even telling your friends and family about your business is a form of marketing.
In the past 10 years so much has changed in the marketing landscape. With the rise of social media platforms and digital opportunities it can feel like a bit of a minefield for business owners.
Social media is a great opportunity for businesses to market themselves, but it can also feel overwhelming and it’s not always easy to stand out from the crowd.
If you’ve read up on what’s what in social media and Googled how often you should post you’ll find a number of different answers.
In my opinion, quality is much more important than quantity. Posting for the sake of posting isn’t really going to do you any favours. You’re much better off focusing on creating quality content and post less frequently than simply slap a picture on Instagram without any meaningful caption.
So how do you create content without the overwhelm and time suck?
Tune in to hear more 🎧
Episode about finding your ideal audience
Episode about why you need an email list
Leonie Dawson's course about marketing without social media (affiliate link)Book a free game plan session
Connect with me on Instagram
There are so many sides to marketing, and one of the puzzle pieces is who you market to. In this episode I speak with Swapna Thomas about how to sell to the empowered, ready-to-buy client in your content.
Having clients that are ready to work with you right now is something we all dream of right? That's what we uncover in this episode. Tune in to learn how you can also sell to ready-to-buy clients.
We’ve just wrapped up a long weekend here in Australia to celebrate Queen Elizabeth’s birthday.
We booked tickets to a winter festival and it was lovely. The food was amazing, there was music and they had workshops for the kids. Normally we kind of hibernate during winter and don’t get out much but if there’s one thing I love about moving to Tasmania it’s all of the little festivals they have on. There’s always something to do, places to go, people to meet.
Talking about people. In this episode I want to talk about trust.
Trust is incredibly important at any time, but when you’re running an online business it’s even more important.
Online businesses can get a bad reputation if they break a person’s trust, and sadly the rest of the industry suffers from it too.
We’ve all heard of scams, people ordering something and not receiving it, things not looking like they did in the picture, slow fulfilment, no response from the business etc.
In a way we’re giving our money to someone we’ve never met to hopefully get something we’ve never seen and we basically have to hope for the best.
This is where trust comes in and the need to build trust to sell more online.
So how can you, as a business, build trust?
Tune in to hear more 🎧
I want to talk about the one thing that is absolutely essential for successful ads.
It’s essential for successful marketing.
It’s essential for a successful business.
Without this part you can apply all the tactics you like, but you won’t sell a thing.
It’s the one thing every marketer will go on and on about. For good reason.
Tune in to learn what you need 🎧
With the end of the financial year looming it’s time to clear some stock and make space for new products right? If you want some ideas on what to do to sell some of that current stock, listen back to episode 83 where I give you marketing ideas for the end of the financial year.
In this episode I want to talk about one of my favourite things.
List building, but in particular - how to grow your email list as an ecommerce store.
If you haven’t tuned in to one of my previous episodes about list building and why it’s my absolute favourite topic, let me fill you in.
List building is the intentional activity of getting your audience to join your email marketing list, or also called your database.
The reasons we need to build our list are that one you’re not putting your valuable eggs in one basket or relying on what I call rented land and two Your email list is the most lucrative marketing investment you’ll ever come across.
Tune in to this episode to learn more about list building for ecommerce
There are so many personality assessment tests available and I'm sure you've even taken some of them.
I have to be honest and tell you that I had never heard of the Enneagram until I met Samantha Baldock after moving to Tasmania (Sam lives only 10 minutes away from me).
The Enneagram was a complete mystery to me before this podcast and I've loved every minute of talking to Sam about it.
It's an incredibly powerful tool that looks at motivation as the driver, which makes it very relevant to running a business. So tune in and learn how the Enneagram can support you in business.
Connect with Sam on:
Instagram
Facebook
Say the word productivity and you have my attention, especially with two kids in my life. In this episode I speak with Tanessa Shears about getting more done by eliminating brain fog with biohacking.
I'd be lying if I said I didn't learn a ton in this interview. It's literally jam packed with really interesting research that I didn't know, and I've taken so much out of this episode for myself.
If you're someone who feels sluggish at any part of the day or struggles to focus, tune in and find out how you can change that.
Website: http://www.tanessashears.com/
Sadly trolling is part of online business and at some point you might see some negative comments on your ads or your posts.
Inside this episode I share tips on how to deal with these comments and how to stop it from happening again.
Tune in to hear more about trolls (not the cute pink fluffy ones)
I know it’s only May but if you’re in Australia that means the end of the financial year is not far off and it really means that if you want to host a promotion for it you need to start planning your offers now.
If you’re an eCommerce business you’re probably used to planning ahead. You’re probably ordering Christmas stock and organising your December promo calendar already.
Anyway, the end of the financial year is almost here and in this episode I wanted to talk about 7 marketing ideas for your EOFY offers.
🎧 Tune in
While I’ve been on maternity leave, and technically still am, I’ve kept a close eye on what’s happening with Facebook ads and my small and mighty team as well as my peers are keeping me in the loop.
So in this episode I want to dive into what’s working right now and share Facebook ads tips from the front line.
Firstly I want to mention that the Facebook ads landscape has changed a lot in the past year. What used to work doesn’t anymore and advertisers have had to change and adapt new strategies.
In a way it’s like we’ve gone back to basics.
The marketing foundations of your business need to be solid and working or else the rest of it topples over.
So what’s working right now?
Tune in to learn more 🎧
Client attraction workshop tickets > http://biancamckenzie.com/attract
Statistics source
Free Ultimate Guide for eCommerce
The last few weeks there have been lots of conversations in my peer group about list building and how important it still is for businesses. Especially for coaches, course creators and service based businesses but equally so for e-commerce businesses.
It made me think about this topic more, and how this information should be shared further and not just kept in my peer group of ads managers.
So in today’s episode I want to talk about list building and why it’s still the most popular type of ad objective.
For as long as I’ve been an ads manager, and this goes back more than 7 years, I’ve been talking about list building. At some stage I even had an entire course dedicated to Facebook ads for list building.
List building is still one of the ads that I run for my clients. In fact, it’s the ad I run most for clients. That and retargeting ads. I mostly run list building ads for my course creator and service based clients but I’ve also set them up for e-commerce clients.
So what does all this mean?
List building ads are ads created specifically to get someone in your audience to join your email marketing list so that you can email them about your program or products.
Tune in to hear more 🎧
Links:
Book a free game plan session
Email marketing benchmarks
Email marketing statistics
Setting up an ecommerce store and selling your product is one thing, but there’s so much more to selling a product.
So let’s talk about packaging and why it matters.
Online shopping is huge. People get parcels every day.
I actually pick up parcels from the post office regularly (yes, my secret is out).
My online shopping experience doesn’t end when I add things to my cart and check out, I’d argue that it’s when it starts.
Your packaging is part of the experience for your customer and there’s a big difference in sending it in a plain white post satchel vs a beautifully branded box.
One of the things I bought while I was pregnant, and also during my recovery, were maternity leggings and recovery shorts from Plie Australia. Each time I picked up my parcel from the post office I would get a little giddy because the box is beautifully branded, the items are always wrapped carefully in tissue paper and it includes postcards about the product and the business inside. The entire experience is one that’s well thought out and exciting for the customer.
🎧 Tune in to hear more
One of the most important things in running a business is to know who your customer is. It's something I always come back to, because if you don't have a very clear understanding of who you're selling to it becomes incredibly hard to sell what you offer.
That's why I'm sharing this episode from the archives. Tune in and find out who you're really selling to.
In this episode I talk with fellow marketer Amy Annetts about getting under the hood of your business is the best thing you can do and why.
We dive into customer personas and demystify the art of creating them.
If you haven't got a crystal clear picture of who you're talking to online, listen in and take lots of notes. This is the most important marketing task you'll do this year.
Tune in 🎧
Download Amy's customer persona template here
Each year I talk or write about mistakes and Facebook ads, and most of the time they’re quite similar. Although, I often don’t see things as mistakes but rather learning opportunities.
Anyway, instead of looking at the mistakes that people usually make (and repeating myself), I’m going to focus on what has changed with Facebook ads recently and where I see people going wrong right now.
Tune in to learn more about what to avoid this year
Get in touch with me here:
www.biancamckenzie.com
This is probably one of the topics that's most needed, especially because I hear of so many people being disappointed with Facebook ads when they first start out. So if you're new to ads, tune in to this replay episode.
Facebook ads constantly change and it’s a constant game of test and measure. Even for full-time ads managers like myself. Most of my days are spent testing, measuring, tweaking, optimizing. Whilst I have a fairly good idea of what is working in the market and what isn’t, I never take that at face value. Everything I do is tested first because every business is different, every market is different and every time is different so each time you run ads you’ll get different results.
If you’re new to Facebook ads and haven’t dipped your toes in the water just yet, this episode is for you.
In today’s episode I’ll share the 8 Elements of getting started with Facebook ads as a total beginner.
Tune in to learn more 🎧
It’s mid March and on the 6th of this month we welcomed our baby boy into this world. He was very speedy, giving us barely enough time to get to hospital. These first weeks with him home have been a massive adjustment but I’m loving it, he’s a pretty relaxed baby.
A few weeks ago, in episode 72, I spoke about improving your website to improve your conversion rate. In today’s episode I want to talk about improving your eComm abandon cart rate.
First up, I want to say that abandon carts are normal. Not everyone is going to checkout and buy from your store, and that’s ok. That’s all part of being in business.
Secondly, there are benchmarks, or average numbers for abandon cart rates that you should be familiar with so that you limit your disappointment and know that your store is performing at a certain level.
Let’s first talk about what an abandoned cart actually means.
Basically, it’s when someone visits your store and adds something to their shopping cart but doesn’t check out. Aka, they don’t purchase and leave the store.
The average abandon cart rate of an ecommerce store is 68%, so out of 100 people adding something to their cart, 68 are going to leave their cart and not purchase.
That seems like a really high number, and that’s why eComm store owners are often disheartened. So let’s look at ways to improve your store so more people checkout.
Tune in 🎧
Download my free Ultimate Facebook Ad Guide for eCommerce
Another fantastic episode from the archives 👇
As a (new) business owner we juggle so many aspects. We're the marketing team, sales team, delivery team, bookkeeper and we do all of the tasks that come with running a business.
In today's episode, I talk with Angela Henderson about the sales aspect in business and what to focus on when you want to skyrocket your sales (because that's something every business owner wants, right?!)
Growing your business isn't as simple as it sounds and there are a few things you need to consider first. Angela's 3S Framework helps business owners skyrocket their sales in a sustainable and comfortable way.
🎧 Tune in to learn more about the 3S Framework and what you can do to grow your sales.
Angela Henderson is an international award winning business coach for women, international keynote speaker and podcaster who helps women in business get all the pieces in place to have consistent 5 figure months and then onto 6/7 figure years without burning out in the process.
The Business and Life Conversations Podcast: https://www.angelahenderson.com.au/category/angela-henderson-podcast/
Facebook Page: https://www.facebook.com/angelahendersonconsulting/
Facebook Business Group: https://www.facebook.com/groups/1322586367762977/
Instagram: https://www.instagram.com/angelahendersonconsulting/
Linkedin: https://www.linkedin.com/in/angelahendersonconsulting/
[Replay] This episode was another favourite.
Facebook ads can help you with attracting new customers, as long as you think about how you want to go about this.
So in this episode I want to talk through 3 ways to use Facebook ads to grow a waitlist of clients.
This episode is most relevant to people with service based businesses and course creators, but if you own an e-commerce business you’ll probably get some ideas from this episode too.
When you are a service provider, coach, course creator or someone who sells high ticket items, and with high ticket I mean over $300 - $500, you will find that before someone buys from you, they spend a bit of time getting to know you and your business.
People generally don’t invest a chunk of money with someone they don’t know. It does happen occasionally but it’s not common.
So to use Facebook ads to sell something to someone who has never heard of your business is extremely difficult, as well as extremely expensive.
People need to get to know you first.
In this episode I'll share 3 ways you can use Facebook ads to grow a waitlist of clients.
Another replay for you to enjoy. I get asked this question a lot, so here's my answer.
Should you run Facebook & Instagram ads in your business?
I get asked this question quite often, and because I get paid to manage people’s Facebook ads you might think that I have a strong bias towards saying yes.
And you’re right, I do think that most businesses could benefit from Facebook advertising. After all, it’s the biggest social media platform with more than 2.8 billion active users worldwide, so your ideal client is bound to be using it.
BUT, there are a lot of things that need to happen before someone is ready for Facebook ads.
Inside this episode I discuss what you need to have in place before you start running Facebook & Instagram ads in your business.
In today’s episode I want to talk about how you can improve your website to improve your conversion rate. I’ll be focusing on e-commerce stores here, but if you’re a coach or have a service based business, this could apply to you too.
When we talk about conversion rates, I’m talking about the percentage of people that purchase something from your store vs the amount of people visiting your website.
If 100 people visit your website and 3 people purchase something, that means you have a conversion rate of 3%. Which in ecommerce terms is a pretty good conversion rate. The average conversion for an ecommerce site is between 2-4%.
When I work with ecommerce stores I often ask them what their conversion rate is and if it’s below 2% my advice is to focus on improving your conversion rate before running Facebook ads.
So how do you improve your conversion rate?
Tune in 🎧
Links:
Google PageSpeed
Pingdom
SEO - Kate Toon / Nat Alleblas
Website responsiveness
Copy resources - Jay Crisp Crow / Moxie copywriting
Book a free game plan call with me
This episode was a past favourite, thank you all for listening in.
In this episode I speak with Rose Guthrie about Pinterest ads, or Promoted Pins.
Rose is both a Facebook and Pinterest advertising strategist, so she’s well positioned to give us a good look into both platforms and talk about which one is better (or not).
We talk about why Pinterest ads are so good, what’s different from other ads types, what you need to do before running Pinterest ads and much more.
Tune in to find out if Pinterest ads could be something for you and your business.
Connect with Rose
Website
Instagram
Facebook
Another star episode from the archives.
This episode is specifically for those who create and launch online courses but also for those who run service based businesses, are coaches or run group programs.
For as long as I’ve had my business, which is over 6 years now, I’ve been advocating for building an email list and in this episode I talk about 3 reasons why building your email list should be a priority in your business.
Building an email list is something I see as important to build a business, especially if you’re looking to sell one to many (like an online course or group program) because selling one to many often requires a large amount of traffic to your offers.
Tune in to today's episode to learn more about list building.
This is one of my most downloaded episodes and deserves to be bumped up. Enjoy!
This episode is for all my listeners with a product based business or aspiring product based business owners.
I talk with Melissa Robbins from the Lot Co about building a profitable product based business. We discuss how to stand out from the crowd, sales channels, USPs, marketing plans, inventory and much more.
If you’re growing a product based business you don’t want to miss this episode.
Connect with Mel:
www.thelotco.com.au
www.facebook.com/thelotco
www.instagram.com/thelotco
Welcome to the New School of Marketing podcast. This is the last episode of the year and I want to say a big thank you to everyone who has tuned in this year. I really love creating this content for you and I hope that it has been helpful for you in your marketing journey.
If you’re new here, welcome and I hope my insights, tips and tricks and interviews with amazing people will help you on your journey too.
As we wrap up the year, I’m going to make a bold move and try to predict what will happen in 2022 in terms of marketing.
Last week I already gave some insights into what you should be doing to have marketing success in 2022 and this episode continues on from that in a way.
I don’t have a crystal ball, but by looking at the year we’ve just had and the changes that are happening in the digital world, I think these predictions will be fairly accurate.
So let’s dive in.
For the past few weeks I’ve been looking at my business and thinking about what I’d like to do in 2022 and what I’d like to stop doing. It’s a great time for a stocktake and then plan for the year ahead.
So let’s look at the future… but first, we need to reevaluate the past.
It’s important to look back and take stock so that you can focus on what worked and do more of it, but also, I want you to look at what you enjoyed and what you didn’t. Because there’s no point focusing on something that worked but you didn’t enjoy, unless you think you can learn to love it.
Ok, so now that we’ve looked back, here are some things that I believe will help you with your marketing in 2022.
Tune in 🎧
As a boutique agency that manages a number of clients’ Facebook and Instagram advertising campaigns we’re all for advertising. A larger number of people are using social media, and with that the number of business using social is rising too. This means it’s getting harder to be seen in the ever busy newsfeed.
This was true last year, and it’s even busier now.
Paid media can help your business be seen by your ideal clients and we say that 2022 is the year to venture into Facebook advertising (if you haven’t already).
I’ve made a list of 5 reasons why your business should consider Facebook and Instagram advertising in the new year.
1) Facebook is the largest social media platform
At the time of recording this episode, Facebook has 2.9 billion active users per month! That’s a big number and the platform is growing on a daily basis. At the moment it’s growing at a rate of 7% year over year.
Tune in now 🎧
Show notes:
Work with me here
December is well and truly here!
If you haven’t planned your social media for the silly season yet, NOW is the time to get started.
Raising brand awareness, attracting more clients to your website and improving engagement online, takes time, so the earlier you start the better your results. And if you’re listening to this episode well into December or the new year, that’s what I advise you to focus on. Get your content to raise awareness, improve your engagement and become known for something.
Why should you focus on social media this Christmas?
More and more people purchase their Christmas gifts online these days, so it only seems logical for you to be online and promote your products there.
Tune in for more tips 🎧
It’s the end of November and we’re well and truly into the holiday swing here in Australia. Streets and shopping centres are decorated. Sale signs are coming out and it’s taking me longer to find a park near the shops.
Most of the time I feel immensely grateful for having an online business that’s seemingly not affected by the holiday madness.
My products and services aren’t particularly seasonal or affected by the Christmas frenzy, but yours might be different.
You may have thought about Facebook advertising in the lead up to Christmas but then reconsidered as you figure it will be busy online.
You’re not wrong and that’s what I want to talk about today. Let’s look at what will happen to the cost of Facebook ads heading into the holiday season (and why this shouldn’t stop you from advertising!)
Tune in to learn more
Get started with Facebook & Instagram Advertising here
So you have followed all the steps, you have implemented your pixels, created your images, written your copy and started your advertising campaign…. Only to see it fall flat on its face and get nothing in return.
Sadly I hear this story too many times.
I hear of entrepreneurs full of enthusiasm and optimism diving head first into Facebook ads, only to be disappointed with what they find…. Mostly an empty wallet and no results to show for.
You might have even taken some courses and if they’re anything to go by, you should have been swimming in your dollars already because we all know that Facebook ads make you money right?!
No.
At least, not in the way you think it does.
Plus, it’s not that easy.
After all, if Facebook ads just made you money, everyone would be doing it and you would be listening to this episode while sipping your pina colada on a beach somewhere.
Tune in to hear more 🎧
Book a 1:1 session with me here
We’re only a few weeks away from Black Friday. One of the biggest sales events worldwide.
Traditionally US based, Black Friday is now also quite ingrained in Australia and many retailers join in.
In this episode I want to talk you about Black Friday, whether you should participate and if you do, whether you should advertise.
First of all, it’s entirely up to you to decide whether you want to participate in a Black Friday sale.
It’s a great opportunity to sell before Christmas, as Australia doesn’t traditionally have a pre-Christmas sale, but at the same time you don’t want to overdo it with sales either.
At least that’s my opinion.
At the moment though, it could be a good decision to participate as Australia post is recommending early shopping to ensure that parcels arrive.
So a Black Friday sale could be a way for you to get the last pre-Christmas sales through.
Tune in to hear more 🎧
I often get asked what to spend on Facebook ads and to be honest, there is no right or wrong answer.
Each of Facebook’s objectives will come with its own costs and results, which will be your indication of spend after testing some ads.
It often also depends on the strategy and flow of your ads. For example, have you warmed up and nurtured your audience before showing them a sales ad? This approach often lowers your cost per sale and thus affects your budget.
While there are benchmarks, it’s really hard to share those because each industry is different. So instead I’ll explain a bit more about some of the features and what they mean so you can analyse your own costs and determine your budget.
Join Facebook Ads for Online Stores
http://biancamckenzie.com/fbe
Download free resources
https://biancamckenzie.com/free
Content creation is something every business owner should be familiar with. It's part of the building blocks of business.
In this episode I talk to Mel Daniels about the overwhelm of content creation and how to reduce that feeling of overwhelm.
To my surprise I learned so much from Mel and there are definitely steps I'm going to take in my own business in terms of content creation.
Tune in to learn more, you'll love this episode!
Links:
https://www.meldbusinessservices.com.au/
https://www.facebook.com/meldbusiness/
https://www.instagram.com/meldbusiness/
While the majority of my work as a Facebook ads strategist is focused on online course launches, I do serve a handful of e-commerce clients as well and their ads strategy and approach is somewhat different from online course providers.
For online course providers the majority of the work I do is list building and launches.
Every so often I get questions about e-commerce ads and whether List Building is a good strategy for them in terms of Facebook ads.
While I think list building is a good strategy for any business, often e-commerce businesses don’t need to focus heavily on list building and they can use Facebook ads to sell their product straight away.
Unless your product has a high price-point and it takes longer for someone to make the commitment to invest, then list building would be my preferred strategy.
So today I want to talk about 3 Simple steps to get started with Facebook ads in your e-commerce business. These steps are probably not what you’re expecting but they are very important so listen up.
Show notes:
iOS Preparation Guide
Even though this episode is titled 'What to do when your marketing fails', I want to open up by saying that there is no such thing as failure in my mind. I see each obstacle as a learning opportunity rather than a failure.
With that in mind I want you to look at your marketing activities as learning opportunities and let the data tell you what’s not particularly working for you and use it to improve your results.
Before we say that something is a ‘failure’ we need to look at a number of things first, because it might be a ‘failure’ in your eyes but your data might tell a different story.
Listen in on what to do when your marketing fails (or if you think your marketing is failing)
Show notes:
Book a 1:1 session with me
As someone who manages Facebook ads on a daily basis, I get to talk to lots of people about whether or not a business should advertise on Facebook and Instagram.
It’s really fascinating to hear people’s beliefs and opinions about ads. Sometimes I wonder where they got certain information from.
That’s why, in this episode, I want to tackle some of the myths I’ve heard people say about Facebook ads.
🎧 Tune in to learn more
The more I speak to people about Facebook and Instagram ads, the more I realise that there is still so much mystery around this amazing way to support your business growth. Facebook ads are not rocket science but I know that many of you are unsure about what it could do for your business, or if you’ve tried them you may not have had the results you were hoping for.
That’s why I want to share these lessons with you in today’s episode.
🎧Tune in
I’m not sure if you set goals in your business and if you specifically set marketing goals, but hopefully after today’s episode you will.
I generally do my planning and goal setting in November/December of the previous year, although this year I was a bit late because the pandemic had me all shaken up and it was kind of hard to see where things were going.
And right now that’s still the case for many of us, but I’ve adapted and I now plan only 3-6 months ahead instead of 12.
I still have the overall big picture and 12 month plan in my head but then I do my planning every 90 days and every month. Because things keep changing I feel the need to be more flexible.
So, what are marketing goals and how do you set them for your business?
The way I see marketing goals is that they are a part of your marketing strategy or plan.
Generally, marketing goals fit into 5 categories:
- Raise brand awareness
- Generate high quality leads
- Grow and maintain authority
- Increase customer value
- Empower staff/customers to become brand ambassadors
Tune in to hear more 🎧
In today’s podcast episode I want to talk about tracking your Facebook ads.
What I’ve noticed is that since the Apple iOS updates last year, tracking isn’t as accurate in Facebook ads manager.
In a way it’s not surprising because when people opt-out of tracking it’s not fed back to Facebook so there are gaps in the data.
This gap in the tracking data is extremely frustrating for anyone running ads and it’s pretty much giving me a headache every day. Lol.
That’s why I wanted to talk to you about this one tool that I use, in addition to lots of other tracking tools, that will help you get a clearer picture of your ads results too.
I’m talking about an in-built feature inside of ads manager that you might not yet be using.
It’s called UTM tracking and it’s fairly easy to set up.
🎧Tune in to learn more
In this episode I want to talk about Facebook ad objectives; what are the options and which one do you choose?
Before you pick any of the options that Facebook offers you, you need to be crystal clear on your goal for your campaign.
What do you want to achieve with your ads?
Knowing what kind of results you want for your ad campaign helps you select the right objective, which helps your campaign perform better and you’re more likely to get the results you’re aiming for.
The objective you choose sends information back to Facebook about your goals and what action you want people to take from your ad, and Facebook’s smart algorithm will show your ad to people in your audience who are most likely to take this action.
Because Facebook collects data on what people do, such as clicking on links, it’s super smart and uses this information to optimise your ad campaigns.
Now that we know that our goal is important, let’s look at the different types of objectives.
🎧Tune in
In today’s episode I want to talk about marketing tactics for your ecommerce store. And if you’re not an ecommerce business, don’t leave just yet because this is actually quite relevant for you too.
With so many marketing options available to us, it can sometimes be hard to choose where to spend our time. I’d love to talk about this a bit more because there is really no one size fits all in terms of marketing.
Today I’m going to talk about 3 marketing tactics to grow your ecommerce business and your sales, but please know that you don’t need to do all of these. If it’s not aligned with you or your business, then choose something else.
Another thing I really want to say first is that your marketing tactics should be chosen based on who your audience is. There is no point in choosing a specific tactic if your audience is not going to be there or engage with it.
With that said, let’s look at 3 different tactics you can use to grow your business.
🎧Tune in
The examples I'm referring to inside this episode are:
Pickwick & Sprout
Tiny Hearts Education
Proud Poppy Clothing
The Dog Mum
If you’re in business you’ll know that Facebook and Instagram constantly keep changing. As an ads manager this is extremely frustrating but it often also opens up new opportunities.
Whereas in the past the changes mostly involved the Facebook ads dashboard and how it operated, this year and some of last year we’ve seen major changes to the advertising industry and things are really different.
It’s not just a matter of having a button moved or a dashboard refreshed.
No, this time around Apple made changes that have affected everything.
Of course it’s not just Apple. Privacy laws keep changing and the industry is affected by those too.
On top of that, there are now a lot more advertisers on Facebook and Instagram than when I started as an ads manager 7 years ago.
So in this episode I want to talk about what has changed in terms of advertising and what this means for you specifically.
🎧 Tune in
Over the past week I’ve had the same conversation a number of times so I thought it would be good to share it in this podcast episode.
I’ve spoken with a number of people about creating online courses and how unfortunately a lot of people skip a few steps in the process.
You see, creating an online course is a brilliant way to package up your knowledge, and I’m definitely not trying to stop you from doing that.
What I do want to talk about is how you’re planning to sell it.
Selling an online course is often harder than you think.
Not to rain on your parade but even though you built it, doesn’t mean that they’ll come.
You see, people need to know about your course before they can buy it.
That’s where sales funnels come in.
In short, a sales funnel is the way you lead your potential customer on a journey to becoming a paying customer.
A sales funnel in the online marketing world will help turn website visitors into email subscribers, and email subscribers into customers or clients.
Tune in 🎧
In this episode I talk about lead magnets. You'll learn what a lead magnet is, why you need one for your business and how to create one.
In short, a lead magnet is something you give away in exchange for an email address. It should offer value, be what your audience needs and in a format they prefer to consume.
Inside this episode I give you 10 ideas for a lead magnet for your business.
Tune in to learn more 🎧
Join my Facebook group to brainstorm your lead magnet ideas.
In this episode I talk about common mistakes I see people make with Facebook ads and what you can do to avoid them.
Right now there are so many changes happening in the ads landscape so I really want to give you some insights into what you should avoid so that you're setting yourself up for success.
One of the biggest and most important things with Facebook ads is testing, as long as you remember that you'll do well. Listen in to this episode and find out what mistakes to avoid.
When I create podcast content I really want to make sure that I’m helping you, my listeners. So when I asked in my free Facebook group what you wanted to hear, the topic of the recent iOS changes came up.
So this episode is all about navigating the recent iOS changes.
First, let’s take a look at what this actually means, because you may not be fully aware of it.
At some point last year Apple released news that their new software update, also known as iOS 14 would allow people to opt-out from tracking on their iOS devices.
What this means is that anyone with an iOS device, such as an iPhone or iPad, has the option to opt-out of having their actions tracked on the apps that are installed on their device.
So this means apps like Facebook, Instagram, Pinterest, LinkedIn etc.
And while it might seem like the end of the advertising days, it’s not.
Tune in for more 🎧
Link: Facebook's instructions for preparation
Facebook ads constantly change and it’s a constant game of test and measure. Even for full-time ads managers like myself. Most of my days are spent testing, measuring, tweaking, optimizing. Whilst I have a fairly good idea of what is working in the market and what isn’t, I never take that at face value. Everything I do is tested first because every business is different, every market is different and every time is different so each time you run ads you’ll get different results.
If you’re new to Facebook ads and haven’t dipped your toes in the water just yet, this episode is for you.
In today’s episode I’ll share the 8 Elements of getting started with Facebook ads as a total beginner.
Tune in to learn more 🎧
Launches are quite common in the online business space, especially among course creators and coaches. With launching comes launch stress, imposter syndrome and sometimes even burn-out.
As entrepreneurs, we need to manage and protect our energy, and it's no different during a launch or in our everyday business life.
In this episode I speak with Amanda Freeman about how to manage your energy during a launch, we dive into all the feelings that might come up during a launch, how you can protect your energy and how to factor your energy into a launch.
Tune in to this episode and let us know your aha's.
Find out more about Amanda Freeman:
www.amandafreeman.com.au
You’ve created your course.
You’ve set a dollar amount for your program.
You’ve done the research on your target market.
You’ve created your sales page.
You’re open for business.
… only to hear crickets.
What you failed to do was create a strategy to launch your beautiful creation.
In this episode we’re going to focus mostly on online course launches, but a lot of these elements are relevant for selling products in an online store too.
Tune in to hear what you need to know and do to successfully sell your course.
Marketing seems to often have such a bad rep, and as a marketer this makes me sad.
Marketing can be beautiful, powerful and done with heart and mind.
In this episode I speak with Jane McKay about marketing with heart and mind. We talk about setting goals, what a personal brand is and how it's the answer to building authority, how mindset is everything in business and why numbers are so important.
Tune in to this episode to hear about our conversation.
In this episode I talk about the two types of ads that you should be running all the time because they help grow your audience.
We dive into:
- Video view ads
- Social engagement ads
So we’re not talking about the only ads you should be running, but some ads that I think you should be running all the time in addition to retargeting ads. These ads help grow your audience and with a larger audience you have more retargeting options.
So why should you run video view ads?
First of all, Facebook loves video. They still do. Your video view ads will really help your audience see who you are and connect with you on a more personal level.
There is quite a bit of data available that shows that videos receive more clicks and 65% of users in the US say they watch video on Facebook every day.
Tune in to hear more 🎧
In today's episode I speak with Rose Guthrie about Pinterest ads, or Promoted Pins.
Rose is both a Facebook and Pinterest advertising strategist, so she's well positioned to give us a good look into both platforms and talk about which one is better (or not).
We talk about why Pinterest ads are so good, what's different from other ads types, what you need to do before running Pinterest ads and much more.
Tune in to find out if Pinterest ads could be something for you and your business.
In this episode I give you my take on the 5 must-have custom audiences to use in your Facebook ads.
There are so many options for targeting, but most of the time we think about cold audiences first. Of course those are important, because we want to attract new people to our business, but we shouldn't forget our warm audience.
Often our warm audience is much more ready to purchase, so these 5 custom audiences are a must-have in my opinion.
Tune in to learn about these audiences so that you can start using them in your ads too.
In today’s episode, I speak with Lorraine Hamilton, the coach's coach, about living your technicolour life.
We dive into what holds most people back from living a life that’s aligned with their dreams and goals and what steps you can take to living a life you desire.
We also talk about making a living from making a difference and how this is different for everyone.
Tune in to learn more about living the life you desire 🎧
Today I want to talk about analysing your Facebook ads results, what to look at and what it means.
Facebook ads manager dashboard gives you a lot of information and it can be quite overwhelming if you’re not familiar with it or know what you’re looking for.
When you open up the dashboard you’ll be presented with the default columns that focus on performance.
It’s a really good start, but it doesn’t quite give you all of the information you’d want to be looking at.
But before we dive into the ads manager reporting dashboard, let’s take a step back.
The first step in analysing your results is to look at your goal.
What did you set out to achieve with your ads?
This will help you determine what you need to look at in terms of your reporting, at least your end result.
Tune in to learn more about how to analyse your Facebook ads results 🎧
As I was thinking about topics for the podcast and tuning in to some online conversations, I once again was surprised by all of the opinions on Facebook & Instagram ads.
Everyone seems to have something to say about them so I wanted to chime in and give my take on things.
In this episode I talk about what Facebook & Instagram ads can and can't do to hopefully clear up some common misconceptions and prevent people from wasting their ads budget.
Tune in to hear more about what Facebook & Insta ads can and can't do for your business 🎧
At the time of this podcast episode going live I’ve just opened the next live round of my Facebook Ads for Online Stores course and I can’t wait to teach another group of awesome online store owners how to run their own Facebook ads.
In this episode I want to talk about retargeting ads for e-commerce and why they’re so good.
According to Business Insider it turns out that 97% of people who visit your website for the first time leave without buying anything.
That’s quite a drop, and unfortunately it’s something that you can’t do much about.
Unless you can bring them back to your website.
That’s exactly what retargeting is. A retargeting campaign is a campaign to remind website visitors of your products and services after they leave your website without buying.
Tune in to learn more 🎧
Last year I started this podcast and it has been an exciting journey. In today's episode I talk to Lyndal Harris about how launching a podcast can amplify your business.
We dive deep into what podcasting is, why it's a unique form of marketing, what the benefits are and Lyndal gives us tips on what to talk about on your podcast.
When I first thought of launching a podcast I was worried about all the things I had to do, but looking back, now that it's launched it wasn't that hard. Lyndal gives us 10 steps to launching a podcast so that you can get started on your podcast journey too.
If podcasting has been on your list, tune in to this episode and get your own podcast up this year.
Find out more about Lyndal here:
https://www.podcastva.com/
Lyndal also mentions:
Audacity
Auphonic
Today I want to talk about an important marketing topic and how it ties in with Facebook ads.
I’m talking about the customer buying cycle and Facebook ads.
The customer buying cycle is an important part of your customer journey and it really pays to spend some time thinking about it.
It will literally help you with any marketing activity that you do.
Firstly, let’s look at what the customer buying cycle is.
The buying cycle (also known as a purchase cycle) is the process a customer goes through when purchasing a product or service. Customers move through a series of purchasing stages in the cycle as they educate themselves and move closer to making a final purchasing decision.
Tune in to learn more
As a (new) business owner we juggle so many aspects. We're the marketing team, sales team, delivery team, bookkeeper and we do all of the tasks that come with running a business.
In today's episode, I talk with Angela Henderson about the sales aspect in business and what to focus on when you want to skyrocket your sales (because that's something every business owner wants, right?!)
Growing your business isn't as simple as it sounds and there are a few things you need to consider first. Angela's 3S Framework helps business owners skyrocket their sales in a sustainable and comfortable way.
🎧 Tune in to learn more about the 3S Framework and what you can do to grow your sales.
Angela Henderson is an international award winning business coach for women, international keynote speaker and podcaster who helps women in business get all the pieces in place to have consistent 5 figure months and then onto 6/7 figure years without burning out in the process.
The Business and Life Conversations Podcast: https://www.angelahenderson.com.au/category/angela-henderson-podcast/
Facebook Page: https://www.facebook.com/angelahendersonconsulting/
Facebook Business Group: https://www.facebook.com/groups/1322586367762977/
Instagram: https://www.instagram.com/angelahendersonconsulting/
Linkedin: https://www.linkedin.com/in/angelahendersonconsulting/
You might have been thinking about running Facebook & Instagram ads but you're unsure if you should learn to do it yourself or if you should outsource them.
I understand that maybe you think running facebook ads is hard, or maybe you just don’t want to do them. That’s totally ok.
Tune into this episode, because I’m going to give you some insights that might change your mind or at the very least you’ll be better prepared when you do outsource your ads.
I'll talk about why I think you should manage your own ads (at least for a little while), what you need to have ready before outsourcing, which questions to ask an ads manager and what we actually do as ads managers.
If you have any questions or want to DM me, find me here on Instagram.
In this episode I speak with Lauren June about processes and systems to increase your bottom line.
The foundations of your business are built on systems and processes, without them it's hard to grow and scale your business.
Listen in if you're in business and know that you need to get processes in place. We talk about where to start and how to set up the foundations of your business so that you can grow.
Tune in 🎧
Access Lauren's free Asana training here
My conversations with online store owners usually go like this:
"I'd really like to sell more, can you help me do that?"
and my answer is usually " do you have an hour?"
There's so much that goes into selling more of your products with Facebook and Instagram advertising.
In this episode I talk about how you can use Facebook and Instagram ads to sell more of your products.
When I talk about products I generally speak about physical products, but it could be digital products too. Although digital products often require a different approach.
To make more sales with Facebook and Instagram ads it’s important to already be making sales because the data you have up until now will help you calculate your future results as well as the ad budget you need to get there.
I’m going to talk about 3 different advertising campaigns you can run to sell more of your products and I hope that you’ll run at least one of these in the next few weeks.
Download my free guide to get started with Facebook ads for your online store.
Every marketer I know will talk about how it's incredibly important to know your customer.
In this episode I talk with fellow marketer Amy Annetts about getting under the hood of your business is the best thing you can do and why.
We dive into customer personas and demystify the art of creating them.
If you haven't got a crystal clear picture of who you're talking to online, listen in and take lots of notes. This is the most important marketing task you'll do this year.
Tune in 🎧
Download Amy's customer persona template here
When you start running Facebook and/or Instagram ads you’ll be getting tons of data that you might not quite understand or know what to do with.
So I’d like to talk about which advertising metrics you need to watch.
Of course it all depends on what you’re trying to achieve with your ads and how you have set them up, but we’ll go through a few scenarios that will help you understand your numbers better.
As an ads manager I watch all of the metrics and you should too, but there are a few that I pay close attention to. In this episode I talk about the Facebook ads metrics to be watching for your e-commerce business or your service based business.
Tune in 🎧
Clubhouse is taking the business world by storm and many business owners are taking the opportunity it offers.
One early adopter of Clubhouse is Kate Toon and in today's episode we talk all things Clubhouse.
Learn more about the platform, hear how Kate is using it for her business, find out how you can join the conversation too to use Clubhouse to grow your business.
Tune in now 🎧
Connect with Kate:
www.katetoon.com
Free download:
Clubhouse Guide
Facebook advertising can be a little daunting when you don't know where to start. There are a few things that you need to know before you dive in.
In this episode I talk about where to start with Facebook ads and what you need to do first.
The resources mentioned in this episode are:
Pixel series:
https://www.biancamckenzie.com/what-is-a-facebook-pixel/
http://www.biancamckenzie.com/facebook-pixel-install/
https://www.biancamckenzie.com/where-install-facebook-pixel/
http://www.biancamckenzie.com/check-facebook-pixel-installed/
Apple iOS14 - How to prepare your Facebook account
https://www.facebook.com/business/help/331612538028890?id=428636648170202
https://www.facebook.com/business/news/preparing-our-partners-for-ios-14-launch
If you’re starting your business or thinking of starting one, this episode is jam packed full of gold nuggets for you.
Kerry and I talk about DIY marketing for small businesses. We talk about the best starting point, what marketing tactics and platforms to consider, things to consider when DIYing and a few other things we’ve learned along the way.
It was so good to chat with Kerry and hear her take on marketing. She’s a wealth of knowledge and you’ll walk away with great insights.
Tune in now 🎧
Facebook ads can help you with attracting new customers, as long as you think about how you want to go about this.
So in this episode I want to talk through 3 ways to use Facebook ads to grow a waitlist of clients.
This episode is most relevant to people with service based businesses and course creators, but if you own an e-commerce business you’ll probably get some ideas from this episode too.
When you are a service provider, coach, course creator or someone who sells high ticket items, and with high ticket I mean over $300 - $500, you will find that before someone buys from you, they spend a bit of time getting to know you and your business.
People generally don’t invest a chunk of money with someone they don’t know. It does happen occasionally but it’s not common.
So to use Facebook ads to sell something to someone who has never heard of your business is extremely difficult, as well as extremely expensive.
People need to get to know you first.
In this episode I'll share 3 ways you can use Facebook ads to grow a waitlist of clients.
In today's episode I talk to Sam Winch, the queen of course creation.
We dive deep into the topic of turning content into courses, looking at what content is vs content as a course, we talk about course creation and how you can get started on your own course, we talk about launching and selling courses plus we take a peek at what software platforms you can use to host your courses.
If you're a course creator or if creating your own course is on your list for this year, listen in and make lots of notes.
Tune in 🎧
This is it.
The end of the year.
The last episode of 2020.
When we started this year I actually didn’t know that I was going to launch a podcast.
Honestly, I normally plan everything very carefully but this year has thrown everyone some curveballs I think, and I had to roll with the punches a little bit more.
I think this past year has been one of the hardest years for me in business, in terms of juggling client work, managing my business, having my toddler at home full-time for 4 months and also having my husband working from home since July.
It has definitely been a roller coaster and a juggle but we all found our rhythm and made it work. We have come out stronger.
On the flip side, it has also been one of my best years in business. I have a small list of clients that I absolutely love working with and financially it has been one of my best years since giving birth to my daughter and working part-time hours.
For everyone who is still on the rollercoaster of lockdowns and homeschooling, I’m sending you lots of love and from someone who has been there, done that, I can honestly say that for us it was worth it. We now have most of our freedom back and are living in a new ‘covid normal’ world.
I’m sending you lots of love and strength. You will get out of this stronger, you’ve got this.
For today’s episode I wanted to look back and share some lessons that I learned this past year.
Some are things I instinctively knew, some are things I didn’t know I could do. Hopefully these lessons will help or inspire you for the year that’s to come.
In this episode I sit down with money mindset coach Caroline Labour.
We talk about how your money blocks are putting a ceiling on your business success and go deep into what money blocks are, how they begin, how everyone has them and what you can do to successfully clear them and step up to the next level in your business.
I honestly loved talking to Caroline and could have spent hours diving into this topic. It's full of gold and you'll walk away wanting to get even deeper into this topic.
Listen in and let me know what you thought of the episode?
I’ve started planning out some of my upcoming Facebook ad campaigns, as well as creating strategies for my clients and one super important part of running Facebook ads is to make sure that you show them to the right people.
So today I want to dive a little bit deeper into Facebook ads audiences.
Who you show your ad to is super important and will determine whether or not you’ll see the conversions you want to get.
You may have heard me speak of aligning your Facebook ads goals to the objectives available in Facebook. This is super important, because you can’t expect sales if your advertising campaign isn’t optimized for it.
On top of that, you can’t expect sales if you’re advertising to the wrong crowd.
There are a lot of elements that need to be aligned before you’ll see results (aka sales) from Facebook ads.
Let’s look into what type of audiences you can advertise to and how to best use each of them when it comes to advertising.
Tune in 🎧
Podcast notes:
https://www.biancamckenzie.com/what-is-a-facebook-pixel/
https://www.biancamckenzie.com/facebook-pixel-install/
https://www.biancamckenzie.com/where-install-facebook-pixel/
https://www.biancamckenzie.com/check-facebook-pixel-installed/
In this episode I talk with Eliska Lam Chan-Siy about how she built her wedding styling business Ruffles and Bells to the empire it is right now.
Eliska is a wealth of knowledge and I loved learning more about her business and the insights she shares with us. Oh, and Eliska doesn't come from a 'creative' background, which is even more interesting I find.
Tune it now 🎧
Connect with Eliska:
www.rufflesandbells.com.au
www.instagram.com/rufflesandbells
If you’re anything like me, you’ll have started planning for 2021 and that’s why I want to talk about how Facebook advertising fits in with your bigger marketing picture.
Creating a plan for the year ahead is incredibly important, but you probably know that already.
What I want to talk about today is how Facebook advertising fits in with your bigger marketing picture.
What I’m going to share with you might work for you or only parts of it may work for you. Take what you need from this episode and make it your own to suit your business.
I’ll be sharing my thoughts and process of how I use and plan Facebook ads into my business.
Anna Dower is a powerhouse and absolute boss lady! In this episode we talk all about why having a niche is so powerful, being authentic and an uncool designer and the evolution from one business to another.
Anna shares her genius on building a brand and not letting anyone else dictate what that should look like.
Tune it now 🎧
Connect with Anna:
www.annadower.com
www.instagram.com/annacreativementor
Last week I had a first in my business. One of my client’s ad accounts was deactivated.
I was horrified to be honest, because I had never had that happen before.
We knew that it’s happening across the board at the moment and I had heard about more ads getting rejected and in some cases accounts being shut down.
So I want to tell you what happened and what we did to get the account reactivated within an hour. But first I want to give you some tips.
While Facebook (or its robots) is in control of your account, there are a number of precautions you can take to protect your Facebook Ads account so that it is less likely that you’re going to be booted out of your own page and account.
It’s definitely worth protecting, as Facebook Ads can improve your business results.
So in this episode I’m sharing 5 tips for protecting your Facebook Ads account, so that you can be more mindful of your activities and not have your account suspended.
In this episode I talk to Yael Keon about email marketing and how it's still one of the most effective and essential platforms in your business.
Yael is a world of knowledge on all things email marketing and inside this episode she will demystify email marketing, bust some myths and gives you tons of tips about email marketing for your business.
It's an episode you don't want to miss!
Today I want to talk about the importance of creating a marketing plan and strategy.
I know, not something you probably want to do but it’s so incredibly important to the success of your business so listen in.
Marketing plans and strategies seem to have a bit of a bad reputation, or maybe they’re a bit snore-worthy in your eyes but I’m hoping this episode will change your mind.
A marketing plan and/or strategy doesn’t need to be a 50 page document or be complicated.
It can be as short as 2 pages, as long as it has the right information for YOUR business on it.
I’m mentioning both a marketing strategy and a marketing plan, because the two are very different but they can be created as one.
Let’s first look at what each of the terms mean and what they include, and then we’ll dive deeper into each of them.
A marketing strategy is the ‘why’ behind your marketing efforts.
Tune in to this episode to learn more.
This episode is for all my listeners with a product based business or aspiring product based business owners.
I talk with Melissa Robbins from the Lot Co about building a profitable product based business. We discuss how to stand out from the crowd, sales channels, USPs, marketing plans, inventory and much more.
If you're growing a product based business you don't want to miss this episode.
Let’s have an honest conversation.
I see and hear a lot of people saying that Facebook ads are a waste of time and money and they don’t work.
And you know, I totally understand where they’re coming from. I do.
BUT
Why would Facebook be earning billions of dollars from something that doesn’t work?
Plus, why would so many people keep investing in ads over and over again?
Because they DO work.
Marketing always works, but it might not always work straight away.
Let’s take a closer look at how Facebook ads work and how you can make them work for your business.
In today's episode I talk to Jay Crisp Crow (a.k.a the copy queen) from Crisp Copy about conversion copy.
Conversion copy is nothing like content writing and Jay shares what conversion copy is and why it's so important for anyone in business.
We also talk about what you can do to write your own conversion copy and how to make sure it's actually doing what it's supposed to do, which is to convert.
Tune in to this episode with Jay and start your conversion copy journey today.
You’ve heard me talk about how important it is to grow your email list. In episode 3 I talk about the importance of building an email list before launching and in this episode I’m going to give you 5 ways to build your email list through organic social media.
You won’t need to spend a cent.
Yes I know, I’m all about speeding up list growth with Facebook ads because that’s basically what it does, it lights a fire under your list building efforts.
But, I’m also all about all the free options for list building because organic list building is the foundation for paid list building and the other way around. They support each other.
In this episode I talk with Rachel Kurzyp about launching a profitable signature service.
We dive deep into attracting clients, niching, what a signature service or program is and why you need one in your business.
Rachel shares her 4 step framework for creating a signature service and also talks about the mistakes entrepreneurs are making.
I absolutely loved our conversation and I know you will take so much away from this episode.
A few weeks ago I spoke to someone who is thinking about outsourcing their Facebook ads and after we spoke and talked through all the numbers it became clear that she wasn’t quite ready to outsource her ads yet. Outsourcing her ads management to us right now would mean that she wouldn’t be seeing a return on ad spend because there were a few things that she needs to do first.
So, in this episode I talk about whether or not you should outsource your Facebook ads, and if so, when.
I have a lot to say about this so let’s dive right in.
How smart is your content?
In this episode I talk with Sandra Muller about creating smart, strategic, evidence-based content.
We go deep into what smart content is and why you can’t just write something.
You’ll learn more about how you can create smart content for your own business.
It’s easy enough for us marketers to say that you need to grow your list and then walk away to let you figure out what that means, but I’m here to help you grow your list and attract a community of potential buyers.
Once you have set up your email marketing platform you need to start attracting people to join that list, it’s time to start driving traffic to your landing page and I’m going to give you some ideas on how to do this.
Then I'll also talk more about connecting with your audience and to nurture your subscribers.
Ever heard entrepreneurs say that you should have multiple income streams. I’ve heard people say that you need seven.
In this episode Amanda and I talk all about diversifying income streams. You’ll find out what Amanda’s diverse income streams are, how important it is to have diverse income streams and how she juggles it all.
Marketing is such a big topic, so what should you focus on first?
- Do you build that super cool website first?
- Do you connect with a designer and get a logo created?
- Do you start talking on social media?
- Do you join a networking group?
In this episode I want to talk about where to start when you’re first starting out and marketing your business on a budget.
This episode is specifically for those who create and launch online courses but also for those who run service based businesses, are coaches or run group programs.
For as long as I’ve had my business, which is over 6 years now, I’ve been advocating for building an email list and in this episode I talk about 3 reasons why building your email list should be a priority in your business.
Building an email list is something I see as important to build a business, especially if you’re looking to sell one to many (like an online course or group program) because selling one to many often requires a large amount of traffic to your offers.
Tune in to today's episode to learn more about list building.
I believe that marketing is something that everyone can do and it doesn’t need to be complicated, despite the amount of information you may find that tells you otherwise.
That’s what you’ll find in upcoming episodes of this podcast. I’ll be sharing simple and practical tips, insider knowledge and step by step lessons to help you take action on amplifying your traffic, your sales and your income.
I’ll also be inviting guests to share their expertise with you, where we’ll be going deep into specific marketing topics that will help you take the next step, (and the next) in your marketing journey.
If you’re ready to give it a go, I’d like to invite you along on the journey. Let’s do this together!
Should you run Facebook & Instagram ads in your business?
I get asked this question quite often, and because I get paid to manage people’s Facebook ads you might think that I have a strong bias towards saying yes.
And you’re right, I do think that most businesses could benefit from Facebook advertising. After all, it’s the biggest social media platform with more than 2.8 billion active users worldwide, so your ideal client is bound to be using it.
BUT, there are a lot of things that need to happen before someone is ready for Facebook ads.
Inside this episode I discuss what you need to have in place before you start running Facebook & Instagram ads in your business.