The Business of Golf: Recent Episodes
Stick and Hack Media
A fascinating look into the business of golf showcasing how money is spent and made in golf. Hosted by sports marketing expert, Alyson Johnson from The Gilly Group and Stick and Hack CEO, Adam Grubb.
What's one thing everyone in the world can enjoy together? If not golf, the answer is definitely food. Diana DeLucia, founder of Golf Kitchen, talks about her magazine and the food scene within the game.
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When it comes to the LPGA Tour, you've probably heard of the Meijer Classic, the Women's Open, and the PGA Championship. But what about one of the newer, more "different" events, the Tournament of Champions? Aaron Stewart (yes, son of Payne Stewart), the Executive Director of the event, chats with Adam and Alyson about Diamond Resorts' intent to make the Tournament of Champions about more than just golf.
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Ever wonder where some of your favorite pro golfers got their start? This guy will tell you. Stephen Hamblin, Executive Director of the AJGA, joins Adam and Alyson to discuss junior golf, AJGA events, and giving back to golf.
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In your local community, we're betting that you've seen recreational softball, sand volleyball, even disc golf leagues- but never a golf league. Nick Conrad, the founder of Twilight Golf Association, explains why it's time to change that on this week's Business of Golf from Stick & Hack.
The beauty and sophistication of a golf course are in the eye of the beholder, but with our guest this week, famed course architecture advisor Bradley Klein it is a lifestyle. Klein gives us a look into the business of golf architecture and the true genius that is behind golf course design in the world.
Ever perused the women's golf apparel at Golf Galaxy or Dick's? It all looks similar and a tad boring. Christina Thompson and founder of Golf4Her is out to change that and to bring a golf-style and community to women golfers. She joins Alyson Johnson and Adam Grubb to discuss her booming women's golf apparel company, as well as what sponsoring LPGA players looks like.
Ever wonder what goes into managing an LPGA Tour event? Leela Narang, LPGA Tournament Director, and Eiger Marketing Partner, joins Adam and Alyson this week to break down what it takes to run a tournament, as well as the hype that the LPGA has been receiving as of late.
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Youth in golf has never been more important than right now, especially with the game's popularity on the rise. Dan Van Horn, president and founder of US Kids Golf, talks youth golf, youth gear, and youth events surrounding the game.
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This episode (not sponsored by Caddyshack) takes a detailed dive into the world of big-league caddying at none other than Pinehurst Resort in North Carolina (again, not sponsored by Caddyshack). Rose Thurman discusses her journey into the caddying world, and what challenges come along with being the only woman at the club.
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Behind every Olympic sport, there's a team behind that sports organization that has fought for it to be included in the Olympics. Don't believe us? Ty Votaw, Executive Vice President of the PGA Tour might change your mind. He's the reason the PGA Tour has locations all around the world, and why its players are regarded as heroes upon returning from tour events.
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Honorary President of the PGA and continually breaking the glass ceiling in golf, Suzy Whaley joins Alyson Johnson and Adam Grubb to discuss what is missing in golf today and her experience of being one of only four women to play in a men's PGA Tour event.
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CEO of Bridgestone Golf, Dan Murphy talks to Alyson and Adam about the technology of golf balls, and behind-the-scenes stories of being in the golf ball business.
Setting up the Stick and Hack Challenge is one thing, but imagine the logistics behind setting up the Masters. Dino Santiago, Event Director at Wheels Up talks specifics when it comes to making everyone happy at the Masters, as well as how companies adapt to the event itself on this week's Business of Golf.
Prestigious golf courses are renowned for their rich history, difficulty, and accomodating staff. Colin Burns, general manager at Winged Foot Golf Club joins the Business of Golf to discuss the everyday tasks he performs to keep the course running, and successful.
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Ever had an insight into the world of golf fashion? It might be time to take a good long look at the single-color short sleeve polos occupying your closet. Hear from Fashion Director, Marty Hackel on what works and doesn't work, and the industry itself.
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PGA fundraising brings in billions (with a B) of dollars for charitable causes every year. 2020 brought on additional challenges, especially when a majority of this money comes from in-person events. Steve Jent, executive director of Sanderson Farms talks about how he successfully raised money during the pandemic.
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Ever wonder how professional athletes make money in the off-season? Ever wanted to wear a shirt and get paid thousands of dollars? This week, Alyson and Adam interview Barry Hyde and discuss the dealings, processes, and ultimately, the major cash flow that comes from athletic brand sponsorships.
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Alyson Johnson and Adam Grubb host the debut episode of The Business of Golf. This week, they interview LGPA player Shasta Averyhardt and discuss the difficulty and obstacles that come with breaking into the LGPA. Is it as hard as you think? Can YOU do it?! Either way, you probably need to work on your short game.
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