In Reviews We Trust: Recent Episodes
Callum Mckeefery
The 'In Reviews We Trust' podcast is bought to you by host Callum McKeefery, CEO of REVIEWS.io, a leading online review platform used by over 8,200+ fast growing brands. Each episode features inspirational guests that include SaaS leaders, experts and entrepreneurs, providing invaluable insights to help you grow and scale your e-commerce business. Each episode will be approximately 20 minutes long and published bi-weekly.
Episode Description:
In this episode of In Reviews We Trust, host Callum McKeefery sits down with Eddie Whittingham, a former police officer turned lawyer, private investigator, cybersecurity startup founder, and now creator of GoFounder.com—a supportive startup community. Eddie’s eclectic career led him to successfully sell his cybersecurity company to a NASDAQ-listed firm. He shares insights on scaling a startup, the importance of building a standout brand, and how review platforms helped put his company on the map.
Eddie also dives into the challenges and rewards of founding a business, the mental hurdles startup founders face, and why he believes community support is critical for entrepreneurial success. Listeners will gain valuable advice on selling a business, navigating the UK startup scene post-pandemic, and overcoming the loneliness of entrepreneurship through meaningful connections.
Whether you’re a startup founder or aspiring entrepreneur, this episode is packed with practical advice on scaling, exiting, and succeeding in the competitive startup landscape.
Key Topics Covered:
- How Eddie’s unique career journey led him to found and sell a cybersecurity company
- The power of customer reviews in building brand visibility and attracting buyers
- Why creating a strong startup community is essential for founders
- The UK’s evolving startup ecosystem and how to navigate post-pandemic challenges
- Common mistakes startup founders make and how to avoid them
- Why taking quick action and launching early is the key to startup success
n the premiere episode of In Reviews We Trust, host Callum McKeefery sits down with Christian Hoppe, former Head of Online for Waterdrop and co-founder of Forwrd Agency. Christian shares his invaluable insights on e-commerce growth, customer retention, and the essential metrics brands need to monitor for long-term success. From his unconventional start in online marketing to co-founding a successful agency, Christian emphasizes the importance of retention over acquisition in the changing e-commerce landscape. The conversation covers key topics such as customer lifetime value, revenue cohorts, Shopify platform optimization, and the future of direct-to-consumer strategies.
Tune in to hear expert tips on navigating rising acquisition costs, leveraging YouTube ads for direct response, and building engaged online communities. Whether you're an e-commerce entrepreneur or a marketing professional, this episode is packed with actionable advice to help scale your business.
Key Topics Covered:
- Essential e-commerce metrics for sustainable growth
- The power of customer retention vs. acquisition
- Christian's journey from freelancer to agency co-founder
- Best tools for tracking revenue cohorts and customer behavior
- The future of community building in DTC brands
- Scaling with Shopify and YouTube for e-commerce success
Make sure to subscribe and follow for more insights from top industry experts in e-commerce and marketing.
Unlocking the Secrets of E-commerce Success with John Surdakowski, Founder of Avex – Building Brands, Investing in Tech, and Mastering Shopify
Episode Description:
In this episode of In Reviews We Trust, Callum McKeefery welcomes John Surdakowski, the founder and CEO of Avex, one of the world’s top digital agencies. John shares his journey from humble beginnings in web design to working with iconic DTC brands like Kith, Balance Athletica, and Katy Perry’s De Soi. They dive deep into the strategies that have made Avex a go-to agency for Shopify Plus brands, focusing on what makes a standout e-commerce site—from powerful UX/UI design to killer copy that drives conversions.
John also discusses his impressive portfolio of investments in leading Shopify apps like Shogun and GRIN, offering listeners insights into his thought process when backing innovative products. The conversation touches on the trends shaping the future of e-commerce, such as headless commerce, community-driven brands, and the growing importance of loyalty programs.
Tune in to discover the actionable advice John gives to DTC brands looking to scale efficiently, avoid common mistakes, and stay ahead of industry changes in 2024.
Key Topics Covered:
- Building an agency and scaling with Shopify Plus
- Investing in disruptive Shopify apps (Shogun, GRIN, Govalo)
- The rise of headless commerce and what brands need to know
- Why community and loyalty will be the next big trends in e-commerce
- Best practices for launching and growing a DTC brand
- How major brands like Liquid Death and Mid Day Squares are mastering e-commerce
In this episode, show host Callum McKeefery talks to Tink Taylor, Founder and president of the Dotdigital Group PLC. Tink is a giant in the world of tech and a true industry veteran with 25 years of experience in the digital ecosystem.
In this conversation, Tink and Callum discuss such topics as:
How to solve problems with the process not people
How success should not be measured in the number of employees
The benefits and pitfalls of PE/ VC funding - including the impact on the end consumer
How data is the foundation for delivering that exceptional customer experience
How smaller events seem to preferred by merchants
Tink TaylorLinkedIn Callum McKeefery:LinkedInTwitter Show notes:StatusShopifyLoop ReturnsZendeskGorgiasKlaviyoAttentiveRollo Books: The Tipping Point: Malcom Gladwell Podcast: How I Built This with Guy Raz
REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn
In this episode host Callum McKeefery talks to Joe Vancena, CEO & Co-Founder at Status, driving retention through signed-in accounts.
They discuss:
- What happens in ecommerce when people are signed in.
- How customer accounts can solve some of the big picture problem brands are facing with personalization and retention and the loss of data and consumer privacy.
- How returns are a very vital moment in your relationship with your customer and how should address them differently.
- The pro's and con's of being bootstrapped versus funded.
Callum McKeefery:LinkedInTwitter Joe VancenaLinkedIn Show notes:StatusShopifyLoop ReturnsZendeskGorgiasKlaviyoAttentiveRollo Books: From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue by Aaron Ross and Jason Limkin
As a Man Thinketh by James Allen
REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn
In this episode host Callum McKeefery talks to Arjun Jolly, the COO and Co-Founder of adQuadrant, one of the world’s leading digital advertising firms.
They discuss the power of the performance mindset, the new focus on conscious profitability in 2023 the 'wait and see' year, applying AI to enhance workflows, the impact of having a challenger mentality and above all, how health = wealth.
Callum McKeefery:LinkedInTwitter Arjun JollyLinkedIn Show notes:adQuadrantHimsBoltTriple WhaleNorthbeamTrue ClassicEpinionsMeasuredSendlane Books: The Almanack of Naval Ravikant Site/Insta page: Mind Body Green REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn
In this episode host Callum McKeefery talks to Camilla Tress , the Connected Commerce Lead at Oliver Bonas the independent British lifestyle store.
They discuss why a focus on customer experience is crucial to developing strong customer relationships, why creating unique experiences both on and offline drives growth, the benefits of using a headless eCommerce platform, the future of retail and AI, and how to use your review content to build brand awareness.
Callum McKeefery:LinkedInTwitter Camilla TressLinkedIn Show notes:ContentsquareMagentoShopifyBazaarvoice References:
CDP - Customer Data Platform
ERP - Enterprise Resource Planning
PDP - Product Detail Page REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn
In this episode host and REVIEWS.io CEO Callum McKeefery is joined by gust Kaitlyn Fostey from US Agency - Levitate Foundry
Levitate Foundry is the premier eCommerce Growth Marketing Firm, which prides itself on the successes of its DTC clients over the years. Through groundbreaking storytelling and focus on innovative brands, Levitate Foundry is known for driving success through data analytics, effective branding and growth strategies
In this episode they discuss the most most valuable apps to use in Shopify right now, which AI tools to adopt to increase efficiencies, the future of AR, its impact on customer experience and early adoption by fashion and CPG sectors. The importance of UGC to aid conversion and the potential for live shopping.
Callum McKeefery:LinkedInTwitter Kaitlyn Fostey:LinkedIn Show notes:Levitate FoundryShopifyChatGPTHue (shade matching technology)RebuyMakeup by MarioRechargeSephoraLiquid DeathDTCXObviWaterdropSocial Snowball Podcasts:eStreamly REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn
In this episode host Callum McKeefery talks to Tom Locke Founder of Noughts & Ones, the agency that builds sales-friendly Shopify stores for planet-friendly businesses, and Matt Williams, COO and Co-Founder of Greenspark who help businesses and individuals to make a planet-positive impact.
They discuss ways businesses can drive sustainable practices whilst increasing profitability, the importance of choosing and researching your partners and being conscious of your networks. The impact of conscious coding and development for eCommerce sites and ways that loyalty can be used to identify and reward positive and sustainable consumer behaviour. Callum McKeefery:LinkedInTwitter Matt Williams:LinkedIn Tom Locke:LinkedIn Show notes:GreensparkNoughts & OnesShopifyMaevingCheeky PandaJohn Masters OrganicsWholegrain DigitalChatGPT Podcasts:This Is Important by WorkaholicsFreakonomics: The Hidden Side Of Everything REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Callum Devine, Founder and Managing Director of CB Social, a paid social media management agency tailored for e-commerce.
They discuss the key social channels for driving agency revenue and growth, the most valuable way to use chat GPT for SEO, the best-performing aesthetic for ads, the value of user-generated content, and the importance of finding your niche and providing exceptional customer service.
**Episode links:
Callum Devine:*LinkedIn* Callum McKeefery:*LinkedInTwitter Show notes:CB SocialIN CTRLMaboVisualsoftChatGPTCarrie Rose Podcasts:The Lewis Morgan PodcastDiary of a CEO REVIEWS.io* is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Phill Manson, founder and CEO of PAASE Digital the marketing automation specialists, and Joe Marston and Liam Dean both co-founders and owners of For You Advertising, the leading TikTok agency that creates UGC that converts.
They discuss...
The opportunities and hesitancies of larger retailers on TikTok
The value of being able to access your customers data/ email
The fact you can’t get reviews/ feedback from TikTok customers
Clever hacks to create effective TikTok ads
TikTok Shopping's success in the UK
Agency management across both disciplines and
Planning for that all important exit
**Episode links:
Phill Manson:*LinkedIn* Joe Marston:*LinkedInTwitter Liam Dean:LinkedIn* Callum McKeefery:*LinkedInTwitter Show notes:PAASEFor You AdvertisingKlaviyo* TikTok*OodieSoar With UsMotionBloomreachSalesforce Marketing CloudDot DigitalAttentiveShopifyPrivy* Books: Red Notice: A True Story of Corruption, Murder and One Man’s Fight for Justice: Bill Brower*Purple Cow: Seth GodinBuilt to Sell: Creating a Business That Can Thrive Without You: John Warrillow*Standout or Die: How to Make Your Digital Marketing Agency More Visible, Desirable and Valuable: Gareth Healey
Podcasts:Midnight Podcast: Matt Kelly
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Rich Himsworth, Founder & CEO of Salesfire, an intelligent conversion rate optimisation solution.
They discuss their fundraising journeys, the unpredictable route of product development, AI-powered search, SaaS tools that enable merchants to manage their own services, taking control from agencies, and the new affiliate wave.
**Episode links:
Rich Himsworth:*LinkedIn* Callum McKeefery:*LinkedInTwitter Show notes:SalesfireBigCommerceTriple WhaleChatGPTHubspot FlywheelSalesfire Trends (TrendDesk)KlaviyoCrossNetSimilarWebMercia Books:Steve Jobs: The Exclusive Biography* REVIEWS.io** is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Noah Tucker, Founder & CEO of Social Snowball, an affiliate marketing solution.
They talk about their journey as bootstrapped entrepreneurs, they also discussed the place of gorilla marketing in B2B comms and the art of turning your customers into affiliates.
**Episode links:
Noah Tucker:*TwitterLinkedIn Callum McKeefery:LinkedInTwitter
Show notes:Social SnowballRefersionCJ (Commission Junction)KlaviyoStartups For The Rest of UsMy First Million PodcastIndie Hackers PodcastDrip ESPTriple Whale* REVIEWS.io** is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Lorenzo Carreri, an expert in CRO, User Research and Experimentation
They discuss the often unexplored value of review mining your own reviews as well as those of your competitors to find what people really like and don't like, and how best this information can be used across the business to refine products and services, refine messaging and drive innovation.
Episode links:
Lorenzo CarreriTwitterLinkedIn Callum McKeefery:LinkedInTwitter
Show notes:Simplescraper.ioYappy.comKatelyn BourgoinNotion.soahrefsRoam ResearchReddit
Books:EDISON: Edmond Morris REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Rishi Rawat, 'The Shopify product page guy'.
They discuss the potential role of AI in creating product descriptions, and the value of using data/ feedback gathered from reviews to create effective descriptions. Rishi describes his simple three-step approach to copywriting for product pages.
Episode links:
Rishi Rawat:LinkedInTwitterFrictionless Commerce Callum McKeefery:LinkedInTwitter
Show notes:Google OptimizeOptimizelyVWOZingerman'sFullPicture
Grammarly
Books:Titan: The Life of John D. Rockefeller, Sr.1897 Sears, Roebuck & Co. Catalogue: A Window to Turn-of-the-Century America REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn
(PLEASE NOTE: This episode was recorded on 27th July 2022)
In this episode, Callum McKeeferyshow host and CEO of REVIEWS.io talks to Keith Matthews, Founder of Milk Bottle Labs - Ireland's Shopify Experts.
They discuss the most effective way to set up your eCommerce store, the importance of photography and repurposing content, the value of Klaviyo and costs of migration, the challenges all eCommerce store owners have whether large or small, the value of developing the right app ecosystem to support your business saving valuable amounts of time and resource, the importance of just getting started and not worrying about the volume of SKUs.
Episode links:
Keith Matthews:
LinkedInTwitter
Callum McKeefery:LinkedInTwitter Show notes:Milk Bottle LabsShopifyKlaviyoFostr1rockwell (Paul Healion)Pointer Creative (Chris Pointer)Jasper.aiRewind (Mike Potter)Ethercycle (Kurt Elster)Shopify Podcast
REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn
This week's episode is a special edition of the In Reviews We Trust podcast, in which show host Callum McKeefery, CEO of REVIEWS.io is joined by guests from Klaviyo the email marketing platform for Ecommerce, and Penny Black the personalised Ecommerce packaging specialists.
Douglas Franklin, Founder and CEO of Penny Black, and Jordan Bouchier-Lee Strategic Partnerships Manager (Technology Platforms) at Klaviyo, join Callum McKeefery CEO of REVIEWS.io to discuss the importance of building and leveraging long term trust through customer experience. They also discuss the concept of packaging as marketing channel, and using it to extend customer experience to create moments of delight, whilst simultaneously gaining insights through data. They explore this concept further into all ways of adding value to the customer experience beyond interaction with the product and sales process. They discuss the possibly of shaping and tailoring customer experience based on understanding who the customer really is, and the importance of knowing who your true advocates are and where to find them in order to leverage and amplify their power of voice.
Links:
LinkedIn:Callum McKeeferyDouglas FranklinJordan Bourchier-Lee
Show notes:
REVIEWS.io
Klaviyo
Penny Black
Warby Packer
Amazon
Books:
Why we sleep
The Martian
REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.ioFind us on: LinkedIn
In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Adam Kitchen, Co-Founder of Magnet Monster.
They discuss how managing the client base effectively, and providing quality service rather than a focus on constant growth can lead to longer retention. They also chat about the importance of participating in Black Friday, but not at the expense of eroding your future profitability. What it takes to build an email strategy that goes beyond revenue, that supports the whole business to increase profit margins.
Episode links:
Adam Kitchen:
LinkedInTwitter
Callum McKeefery:LinkedInTwitter Show notes:AttentiveKlaviyoShopifyMagnet MonstereCommerce On Fire
REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn
In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Jon Ivanco, Co-founder of Formtoro.
They discuss the importance of...
Episode links:
Jon Ivanco:
LinkedInTwitter
Callum McKeefery:LinkedInTwitter Show notes:ListrakZapierKlaviyoShopifyOctaneDripBrave & Sugar CoatIndie Hackers
REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn
In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Lisa Popovici, Co-founder and CMO at Cartloop
They discuss the importance of treating the SMS channel in the right way in order to delight the customer, achieve sustained growth, customer retention, and increase satisfaction. They talk about the unique approach to communications required with SMS, and if done correctly, how it can help to reduce support costs, cut backlogs, alleviate buying concerns and help turn support queries into sales.
They also discuss fundraising, how to balance product development via innovation v's customer feedback and the importance of having real conversations with real people.
Episode links:
Lisa Popovici:
LinkedInTwitter
Callum McKeefery:LinkedInTwitter Show notes:CartloopKlaviyoShopify POSShopifyAhrefsVillage Global SquareBlack Velvet Sydney
REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn
In this episode Callum McKeefery show host and CEO of REVIEWS.io talks to Nic Dunn CEO and Founder of Charle the Shopify Expert Accredited Agency
They discuss the value in the unlikely move from paramedic to Ecommerce entrepreneur, the challenges of hiring and retaining staff in the current market and what changes may present themselves in the coming year, pricing strategies in the event of a recession, how to maintain a unique brand and customer experience when the format of many online stores is becoming so uniform, the importance of strong brand communications and identity for any start-up - not taking the lead of the de-branding trend adopted by many of the larger companies and the importance of trust and strong relationships when it comes to agency and tech stack partnerships.
Episode links:
Nic Dunn:LinkedIn
Callum McKeefery:LinkedInTwitter Show notes:https://butternutbox.com/?language=en
https://www.charle.co.uk/
https://drinkolipop.com/
https://eatsurreal.co.uk/
https://www.patchplants.com/gb/en/
https://www.recharge.com/en-gb/gb
https://deliverr.com/
https://www.avico.com/en/
https://www.shipstation.com/uk/
REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn
In this episode, Callum McKeefery, CEO of REVIEWS.io talks to Ann Stanley, CEO and Founder of Anicca Digital.
They discuss sequential and cross-channel marketing strategies, video review remarketing, use of custom audiences and first-party data, and data privacy issues with using Google Tag Manager. They also debate about TikTok ads and using AI to spot fabricated reviews.
Episode links:
Ann StanleyLinkedIn
Callum McKeefery:LinkedInTwitter Show notes:Anicca DigitalGoogle Tag ManagerIntroducing Google Analytics 4
DALL·E 2copy.aiTypeNet: Deep Learning Keystroke Biometrics REVIEWS.io X Anicca Digital Event:Learn more and get your ticketshere
REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn
In this episode Callum McKeefery, CEO of REVIEWS.io talks to Nathan Lomax, Director and Co-founder of Quickfire Digital
They discuss the value of mentorship at all stages of business, personal growth and development, the importance of specialising and focussing on expertise over generalism, the value of a hospitality background and the challenges of sourcing the right employees to support growth.
Episode links:
Nathan LomaxLinkedin
Callum McKeefery:LinkedInTwitter Show notes:Quickfire DigitalCact.usMindspanPAASE DigitalBlend CommerceShopifyWe Make
Velstar
Strawberry
Swanky Podcasts:The High Performance PodcastThe Diary of a CEORe:PlatformWorking hard, hardly working (Grace Beverley)
Books:High Performance: Lessons from the Best on Becoming Your BestFanatical prospectingRadical Candor
Leading (Alex Ferguson)
REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn
https://www.amazon.co.uk/Radical-Candor-What-Want-Saying/dp/1509845356
In this episode Callum Mckeefery, CEO of REVIEWS.io talks to Tom Lovelace the Commercial Lead for Credit at Juni - The financial companion for eCommerce.
They discuss the importance of financial planning through a recession, raising capital in the current economic climate, building relationships with multiple financial suppliers to create a diverse source of finance, and using crowdfunding to help build communities.
Episode links:
Tom Lovelace
LinkedIn
Callum McKeefery:LinkedIn
Twitter
Show notes:JuniHSBCRevolutSeedrsCrowd CubeSyndicate Room
REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn
In this episode, host Callum McKeefery - CEO of REVIEWS.io is joined by Neil Andrew, founder and CEO of Lunio (formerly PPC Protect). They discuss the changes in demands of VC's for capital fundraising, true cost of click fraud across all forms & channels of paid acquisition, how to mitigate these costs, the risks of using audience expansion tools, how best to manage refund requests and tips on the most effective way to manage your paid campaigns.
PLEASE NOTE: At the time of recording, Neil's company was called, and was referred to during the interview as PPC Protect. This company has been rebranded to Lunio since then.
**Episode links:
Neil Andrew:
LinkedIn**
Callum McKeefery:LinkedIn
Twitter Show notes:Lunio (formerly PPC Protect)Confused.comBoohooTriple WhaleShopifyNike Europcar
REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.io
Find us on LinkedIn
In this episode Callum McKeefery, host and CEO of REVIEWS.io is in discussion with Adam Pearce and Peter Gardner, the CEO and CVO of Blend Commerce, and founders of the eCom Collab Club. They discuss the value of creating and building communities, brand loyalty, data acquisition, customer value optimisation and their favourite eCom apps right now.
Episode links:
Adam Pearce
linkedin.com/in/shopifyexpertadampearce/
Peter Gardner
linkedin.com/in/peterjamesgardner/
Callum McKeefery:linkedin.com/in/callum-mckeefery-1086b47/
https://twitter.com/callummckeefery Show notes:eCom Collab Club
Penny Black
Surreal
Midday Squares
Brew Dog
Shopify
Video Wise
Blueprint
War Paint
Books:
Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field - Mike Michalowicz
Get Different: Marketing That Can't Be Ignored! - Mike Michalowicz
REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.io
linkedin.com/company/reviews-co-uk
In this episode Callum McKeefery, host and CEO of REVIEWS.io is in discussion with Phill Manson, the Managing Director and Founder of PAASE Digital - the first EMEA Klaviyo Master Elite partner. They discuss the best approach to email marketing, SMS, retention, data usage, customer life time value, the centralisation of activity to better control brand communications and the changes in the market over the next 18 months.
Episode links:
Phill Mason
linkedin.com/in/phillmanson/
Callum McKeefery:linkedin.com/in/callum-mckeefery-1086b47/
https://twitter.com/callummckeefery
Show notes:Tik TokBlueprintAttentiveMailchimpMagentoGorgiasShopifyDot DigitalOctane AIZen DeskVideoWiseOmnisendCampaign MonitorCurl Smith
REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.io
linkedin.com/company/reviews-co-uk/
In this episode REVIEWS.io CEO Callum McKeefery is in conversation with Lukasz Zelezny, SEO expert and owner of consultancy SEO.London.
They discuss the place of AI produced content in SEO, Google Analytics 4, Shopify Cookie sharing, the effectiveness of Tik Tok and and the best way to find hidden keyword gems in Google Console.
Episode links:
Lukasz Zelezny
uk.linkedin.com/in/seomanagerlondon
twitter.com/LukaszZelezny
Callum McKeefery:linkedin.com/in/callum-mckeefery-1086b47/
https://twitter.com/callummckeefery
Show notes:
london.seo
Google Web Stories:
(https://creators.google/en-us/content-creation-products/own-your-content/web-stories/)
sistrix.com
semrush.com
lovo.ai
shopify.com
reviews.io
ungagged.com
https://www.brightonseo.com/
REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.io
linkedin.com/company/reviews-co-uk/
In this episode Callum is in discussion with Chase Dimond, founder of Structured. Chase talks about his top tips for developing multi million email marketing campaigns that convert. Mentioning the brands who are on top of the game with their custom campaigns and starting a new revolutionary SaaS company that aims to be the Canva of Email design.
Episode links:
Chase Diamond:
linkedin.com/in/chasedimond/
twitter.com/ecomchasedimond
Callum McKeefery:linkedin.com/in/callum-mckeefery-1086b47/
https://twitter.com/callummckeefery
Show notes:
www.structured.agency/
www.emailup.com/
reviews.io
linkedin.com
REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.io
linkedin.com/company/reviews-co-uk/
In this episode Callum McKeefery, podcast host and CEO of REVIEWS.io talks to Burc Tanir CEO and Co-Founder of Prisync ( aka 'The E-Commerce Pricing Guy').
In this episode they discuss how Burc built his company and went on to develop the strongest automated competitor price monitoring platform in the industry. They discuss the importance collecting data from pricing automation, of Shopify reviews, competitive pricing strategies, the best way to managing partner referrals, and the future of eCommerce.
Episode links:
Burc Tanir
linkedin.com/in/burc-tanir-57482b45/
twitter.com/burctanir
Callum McKeefery:linkedin.com/in/callum-mckeefery-1086b47/
https://twitter.com/callummckeefery
Show notes:
prisync.com
amazon.co.uk
shopify.com
reviews.io
linkedin.com
REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.io
linkedin.com/company/reviews-co-uk/
In this episode of 'In Reviews We Trust' the REVIEWS.io podcast, host and CEO, Callum McKeefery is in conversation with Dhruvin Patel, Optometrist and founder of Ocushield, discussing the super fast growth of this DTC and wholesale brand.
They talk about Ocushield's journey from UK start-up to expansion into the US and beyond.
Episode links:
Dhruvin Patel
linkedin.com/in/dhruvinp/
twitter.com/dhruvin_m
Callum McKeefery:linkedin.com/in/callum-mckeefery-1086b47/
https://twitter.com/callummckeefery
Show notes:
ocushield.com
specsavers.co.uk
zipify.com
shopify.co.uk
klaviyo.com
omnisend.com
optimize.google.com
facebook.com
bestbuy.com
amazon.co
REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.io
linkedin.com/company/reviews-co-uk/
In this episode Callum McKeefery, host and CEO of REVIEWS.io is in conversation with Eddie Whittingham, the founder of gofounder.com discussing the importance of garnering feedback and how it can not only grow your online reputation with customers but assist with growing the visibility of your business to potential investors. They then go on to talk about the lonely role of being a founder and how with a community of like minded entrepreneurs, GoFounder allows you to avoid roadblocks when creating your business.
Episode links:
Eddie Whittingham:
linkedin.com/in/eddiewhittingham/
twitter.com//eddwhittingham
Callum McKeefery:linkedin.com/in/callum-mckeefery-1086b47/
https://twitter.com/callummckeefery
Show notes:
www.gartner.com/reviews/home
www.gofounder.com/
REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.io
linkedin.com/company/reviews-co-uk
In this episode Callum McKeefery, host and CEO of REVIEWS.io is in conversation with John Surdakowski, the CEO and founder of Avex eCommerce agency NYC discussing the leading topics in eCommerce right now.
They talk about the game changing brands who are making an impact with their own communities, and why Shopify are leading the way for all eCommerce platforms:
Episode links:
John Surdakowski
linkedin.com/in/jsurda/
twitter.com/john_avex
Callum Mckeefery:linkedin.com/in/callum-mckeefery-1086b47/
https://twitter.com/callummckeefery
Show notes:avexdesigns.com
grin.co
getshogun.com
inveterate.com
klaviyo.com
govalo.com
middaysquares.com
liquiddeath.com
cayskin.com
REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
REVIEWS.io
linkedin.com/company/reviews-co-uk/
In this episode Callum McKeefery, host and CEO of REVIEWS.io is in conversation with Christian Hoppe, the founder of You Tube agency Forwrd and former Head of Online at Waterdrop , discussing the leading topics in e-commerce right now.
They talk about the best ways to tackle the rising costs of acquisition, the challenges of attribution and importance of focussing on retention, alternative ways to engage with your customer and plans for the future.
Episode links:
Christian Hoppe:
linkedin.com/in/christianmhoppe
twitter.com/christianmhoppe
forwrd.agency
en.waterdrop.com
Callum Mckeefery:linkedin.com/in/callum-mckeefery-1086b47/
https://twitter.com/callummckeefery
Show notes:
discord.com
partnerleague.net
beardbrand.com/products/alliance-membership
REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
REVIEWS.io
linkedin.com/company/reviews-co-uk/