The AltAgency Show

You're likely self-sabotaging your sales.

Most people don't even recognize they are guilty of this when selling their agency services...

So if you're not getting new clients and increasing your revenue, watch now to see if this is the reason you're holding yourself back.

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Outside of paid traffic and our email list, building and managing our own free private Facebook™ group for our prospects has become one of the most valuable assets in our business

It helps us nurture prospects, shorten the sales cycle and turn leads into prospects and then into clients.

In this video, I'll break down the 3 ways we're using our group to generate leads and how you can get started doing the same.

Are you using your own Facebook group yet? Comment below.

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It's not about productizing.

It's not about Facebook™ ads...

It's almost ALWAYS because of this one thing.

Math.

In today's video, I want to break down the exercise - that when skipped - leaves agencies in that "glorified freelancer" state of business.

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I've had a lot of ups and downs in business and not too long ago I felt like I was losing a race I didn't even know I entered...

That's when I learned the ugly truth about success.

If you don't define success for yourself, you'll blindly adopt someone else's.

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That's what a client asked me.

If making 7-figures in your business is a goal of yours and you've dreamed what it would be like...

You've played it out in your mind exactly how much better things would be...

You'll want to watch this video.

I have been chasing the 7-figure goal for a while and we hit it last year and I wanted to share some of what has actually changed.

I think you might be surprised.

I was...

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In fact, you know you should and need to be creating more content in order to attract your ideal clients vs relying on referrals.

But, what should you say?

What type of content should you be consistently sharing?

In today's video, I'll break down the 4 types of content that help turn prospects into buyers.

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That's it.

If that's the ONLY way you're nurturing leads into prospects then you're missing the boat in 2021.

With most industries averaging below 20% email open rates, you can't just rely on email.

In today's video, I break down 6 places you should be building and using to nurture your leads into prospects.

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"The lumber industry sells what used to be waste — sawdust, chips, and shredded wood — for a pretty profit. Today you’ll find these by-products in synthetic fireplace logs, concrete, ice strengtheners, mulch, particleboard, fuel, livestock and pet bedding, winter road traction, weed killing and more."

Jason Fried, Basecamp.

You might recognize that name.

Basecamp was the "waste" or byproduct of Jason Fried's web agency.

They needed to better manage their client projects.

So they built software.

That software is now one of the most successful project management platforms for small business owners.

Guess what, they don't do services anymore.

One that can and will eventually replace and surpass your core services.

Selling your by-products is even more lucrative in tough economic times. We saw that first hand for our clients in 2020.

Finding new revenue streams from things you’ve already created helps pad your cash flow and keep the business churning.

Maybe it’s a workshop on how you do things or built something.

Maybe there are some templates or assets in there you can turn into something else that’s profitable.

It's how we made the transition from agency services to coaching and training and you can too.

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For me, it's fairly new.

AKA I'm still figuring it out as I go.

We went from a team of 3 to a team of 11 in about 8 months.

This led to a record year and some lessons and tips I want to share with you so you can avoid some of the mistakes I've made along the way.

I honestly think growing a team is one of the most challenging and rewarding things we can do as entrepreneurs.

I know many give up way too soon or shy away from building a team at all if they had trouble the first time...

But, for me, my team is amazing and I wouldn't be where I am without them.

It's challenged me to grow as a leader...

And a leader is what you'll need to become to build the right team.

Have you grown a team?

If so, I'd love for you to share your tips in the comments below the video.

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Well, as you begin to package your IP (intellectual property) into things like training, programs, workshops, consulting, coaching, courses, and more...

Pricing can be a little “mysterious”.

I get it.

Well, in this episode I want to break down the only 3 things you can sell, how those get packaged up by the most successful, and what you can be charging for them.

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The number of digital and creative agency owners that I talk to that think SOPs (standard operating procedures) are the "key" to removing themselves from their business have it all wrong.

I know, cuz I've been there.

You learn of SOPs and start documenting everything you do.

The problem?

You do too much stuff as it is so you end with thousands of SOPs but you never USE them FREQUENTLY enough to benefit from having them in the first place.

It's death by 1000 SOPs.

"But, Greg, having SOPs will make my business run without me?"

Nope.

"But, Greg, my agency is more likely to sell if everything is documented".

Wrong.

You're wasting your time if you spend countless hours documenting things.

In today's video, I'll break down the fast and simple way to delegate things and remove them from your plate.

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Showing up to your new client kickoff call without a plan puts you at risk of starting the relationship off on the wrong foot.

This can lead to refunds.

Scope creep.

Projects taking longer than they need to.

Unhappy clients.

Clients that yell at you... (ouch)

So, if your new client onboarding experience is cobbled together at best — you need to install this campaign.

It's simple.

It works.

It will help you create better clients.

Ones that follow instructions and allow you to do your best work as efficiently as possible.

Report back once you apply this to your business.

You're welcome. ;)

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In today's video I wanted to give you a glimpse into the high-level process we use as well as many of our clients.

There is one KEY ingredient to our goal-setting process that has changed how we set goals and make sure we hit them.

Honestly, it's one ingredient that most leave out and that's why they end up burnt out, exhausted and want to give up before ever reaching their goal.

So, check out today's videos and leave a comment sharing how YOU set goals.

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No joke, I love hearing how successful people organize and manage their day.

Stop lying, I know you do too.

So, it got me thinking...

Which of my which habits are the highest Return On Investment (ROI)?

So, instead of walking you through my day or week...

I wanted to share the HIGHEST ROI Habits that have helped me in building a 7 figure business.

Here's the thing.

These 10 habits are so simple that you can start using them immediately.

So, in today's video, I'll break down each of these 10 habits.

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I just put together a training on the 6 mistakes digital and creative agencies make that have them stuck in fulfillment unable to grow profitably...

...and the 6 steps to fix it.

Here's what I'd like you to do

Step 1: Watch the training

Step 2: Use the link below the video to schedule a call with our team if you find yourself nodding your head to any of what I said in that video.

We'd like to help you get unstuck. And quickly.

So, talking to a real human about how that might work for YOUR agency would be a very good use of your time. #realtalk

Sound good?

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Especially when you're launching something new to your clients or your market.

Should you price high?

Low?

Free?

In today's episode, I shared a snippet from one of our weekly coaching calls inside of our 90 Day Foundations Program discussing how I'd think about and approach pricing your first high-ticket consulting offer.

Oh, and I also cover why so many gurus just want you to charge as much as possible. ;)

So there's that.

Let me know your biggest takeaway.

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In a recent coaching call, we covered this and I wanted to share a short snippet from that call to discuss where I see most people get it wrong when it comes to doing organic.

What do I mean by organic?

If you want to build an audience, influence and authority you have to share your point of view.

There are a lot of ways to do that.

You can start a YouTube channel, a podcast, etc but the fastest and lowest tech ways are things like:

Written posts on your social profiles.

Going live.

Telling stories etc.

But, if you're doing it with the sole purpose of getting sales...

You're doing it wrong.

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2020 only accelerated that by like 2 years. lol.

We've all been on a ton more zoom meetings.

Events have gone virtual.

Workshops? Virtual.

People are consuming more educational and entertainment content online than ever before.

So, we want to 1) stand out and 2) make sure out content that was once interactive doesn't feel stale and like a high school lecture.

In today's video I want to share the TWO most important tips for you to up level your content in 2021 and moving forward.

This applies whether you're:

Hosting virtual workshops or bootcamps
Selling virtual events
Delivering training and coaching online
Creating free content like Youtube or Facebook lives.

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And it starts with putting your client SECOND! Yup.

While counter-intuitive, I'll show you how this principle allowed us to escape the feast and famine rollercoaster of income.

Have a watch, and leave a comment with your biggest takeaway.

👉 Join our Free Group Of Agency Owners Looking To Grow and Scale - http://altagency.com/group

Each and every week we offer up free training and resources to help you grow.

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Execution is increasingly becoming a commodity.

So, if you fall into 1 of 2 buckets below you're gonna want to listen.

Bucket 1:

Take payment 1 and develop the strategy and or audit for your client.

Then sell them again for payment 2 to execute the strategy.

Bucket 2:

Give away strategy and or audit for free in hopes of getting paid to execute.

Both of these are bad moves.

In today's video, I'm going to share why it's important for you to bundle your strategy with execution.

And, how It's actually a win-win for you and your client.

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👉 Join our free Facebook Group for Agency Owners: http://altagency.com/group

Right before Christmas we held our annual team meeting.

It was 2 days of planning 2021 and some fun team activities like trivia and a virtual escape room.

I had the opportunity to share with my team, my top 10 lessons and takeaways from a record year for us.

I thought it might be helpful and useful to share those with you so I put together a video walking through the most important things I learned from finally hitting a 7-figure cash collected year.

Comment and let me know the one that sticks with you the most.

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Well, we did it. We crossed the 7-figure mark in a year.

Apparently, only 3-4% of small businesses ever do that so we're pretty pumped to finally get there ourselves but...I'll be real with you...it's been a journey.

So, I put together today's video breaking down how the journey looked.

I don't do this to brag in any way and honestly, I can see much clearer and bigger now.

But we came a long way.

We aren't one of those Facebook ads you see promising to get 7-figures in 8 months or any of that...cuz, honestly...it was hard.

And I break down our revenue from 2017 to now.

You'll see some ups...and sometimes we went backward.

Which I think is more likely the real story for the majority.

But, the reason I'm sharing this is because looking back we've done some things right and some things wrong.

Check out the video so you can avoid the mistakes and learn my 4 key takeaways.

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Maxed out in your agency?

At capacity?

Well, that's nothing to write home about.

There is a lot of lost revenue and people you just can't help that need it.

So if that's the case AND you're still working over time and not KEEPING enough of that money - keep reading.

Now, maybe you're fine with that in which case you won't like the video cuz you can't help more people or make more income...

But ask yourself...

"Am I ok with this?"

"Am I happy with the revenue and impact i'm making?"

If you're like most agency owners the answer is "No" because while revenue is great it's an "ego metric".

How much are you taking home?

How many hours are you working?

If you're working over 40 hrs a week and barely making any money - your DELIVERY model needs to change.

Check it out.

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Some are faster than others.

1 requires cash.

The rest — require time, consistency and volume.

They all work.

You shouldn't use only one.

But you shouldn't start by trying to do all of them.

Which will you focus on?

Comment below and let me know.

Oh, and if you want help applying these to your business let me know and we can chat.

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If you say things like:

"I build websites"

"I create funnels"

"I build marketing strategies"

You are thinking and speaking like a DOer.

If that's all you thought you were it's time to change how you think.

You KNOW HOW to do.

Once you get that, you'll realize you have many more options on how to get paid.

In today's video, I'm going to show you the options you have to get paid for your know-how and add a new revenue stream to your agency.

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"Real wealth doesn't come through hours. It comes through starting a company or investing" - Naval Ravikant.

The problem most agency owners have is that they got the "starting a company" part right but their company is based on hours.

Aka Selling their hands.

In today's video, I want to break down Naval's 3 classes of leverage that can help you become a wealthy agency owner.

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You have to build a marketing machine.

Depending on where you hang out online, you likely hear funnel this, funnel that...

blah. blah. blah.

Funnels are important but it doesn't have to be mysterious and it's really just like any other machine.

You have the core system which is an asset and you're going to have the inputs that feed that system/asset.

In today's video, I'm sharing a clip from one of our coaching calls where I sketch out the core pieces of the machine you need.

Warning: This is probably going to seem simpler than you're expecting. And that's the point.

Don't be fooled to think that this has to be complicated.

We constantly remind our clients to "Start Simple. Get Ninja Later".

The best part is that the "simple way" can get you to 6-figures a month.

So...no real need to ever get ninja.

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It makes "selling" way simpler...and NOT feel like selling.

In this video, I want to break down the 3 things we've done to make that happen like clockwork so that we attract the RIGHT clients each and every month.

The best part?

You can get started doing these things today.

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It's a message that might just be the kick in the butt that you need.

That's the only reason i'm sharing it.

Cuz...

You are probably over complicating things...

And it's hurting you.

Bad.

So...I said what I had to say as a coach and mentor to our clients.

We call these #realtalk or #toughlove moments.

Listen if you want a kick in the butt. (Warning: it's 28 minutes. Cuz that's how long the message needed to be)

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I fell into this trap a long time ago, so I know how it feels.

I recently just had a client that was dealing with this very issue.

In today's episode, I'll share how he was falling in love with his solution and not the problem and what he could do to turn things around.

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If so, we'd probably get along great.

Just recently I started using Notion.

First, I started using it to manage my days/week.

That's what this video is about.

But since, our entire team has started using it and it's helping us run our 7 figure business way more effectively.

So today, I wanted to share how I use Notion.

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The most common is called "Unlimited" services pioneered by a company called WP Curve then followed up by ones like Design Pickle.

But that's only one METHOD.

Now that we've helped about 300 agency owners productize their services and knowledge we've realized that there isn't just ONE way to do it.

There are 6 different ways our clients have done it and there are even services we use and love that I'll share today that have different ways of delivering their services more like products.

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As an agency owner productizing our services was THE best thing we did for our business.

It opened so many more doors, allowed us to master our craft and expand our offerings even more in a way that allowed us to have a bigger impact.

You'll often find me screaming from the mountain tops that agency owners should productize and add training programs etc BUT, there are some common mistakes that I see people make when productizing that actually prevents them from the results they hoped for when doing it in the first place.

In today's video, I'll break down the 4 biggest mistakes I see people making when productizing their services.

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Want to wow your clients and have them super pumped to get started working with you?

What do YOU think is more important?

Value or Experience?

Well, I just finished putting together this 10 minute Youtube Video on "3 Things To Automate When you Get A New Client".

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Now, I have more than 100 videos but this was my 100th after my official "reboot" if you can call it that.

Anyway, I polled our free facebook group and asked them what I should talk about for the 100th episode and it was THIS!

Since launching the channel, so many amazing things have happened to me and our business.

It's helped in more ways than I can imagine.

But, I also had a few false starts.

That being said, I've learned a lot and boiled it down into my top 10 learning lessons.

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Building assets
Designing systems that make our lives easier
Creating a process for feeding the above systems with the required inputs

If you literally do these three things over and over across the 5 growth levers in your business, you’ll be building a business that can run and grow without you.

And you’ll get to choose how often you work and what you focus on when you do.

This is what I'm doing.

It’s working for me.

I think it will work for you.

Check it out.

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In today's episode I want to share a common mistake among agency owners and service providers that happens often without them even realizing it.

It’s usually the very thing preventing people from hitting their desired goals.

I’ve been guilty of it.

You might too.

If you don’t do something about it, it will eventually take you out of the game…

Unless you give up before that.

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Since April we’ve brought on 5 new people to our sales team, transitioned my Executive Assistant into a Sales Coordinator, and hired a Media buyer.

That’s 6 new people in the last 90-120 days.

While we’re not perfect, I've put together a video breaking down how we train and onboard new people so they are making an impact quickly.

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Time blocking isn’t a set it and forget it thing.

In fact, I’ve had to change my “ideal workweek” multiple times in the last 90 days.

Covid? Fix my cal.

Growing team? Fix my cal.

Have a baby? Fix my cal.

Hire more people? Fix my cal.

There are a lot of reasons to use time blocking so this isn’t a video on how to time block but I wanted to share two tips that made it work way better for me while dealing with client deadlines.

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That’s what my buddy asked me the other day.

He runs a multiple 7 figure coaching business and we were texting back and forth catching up on what was working / not working for our businesses and we both have been experiencing some of our best months ever and both growing quickly.

It was such a simple but brilliant question that I think more of us need to be asking those ahead of us.

It helps shorten the learning curve.

Today’s episode is a video I shared with our private clients about this.

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The crazy thing — many agency owners are wasting valuable time talking to unqualified prospects.

Worse, many take on the wrong clients because they have no idea where the next client is coming from.

Is that you?

In today’s video I break down 6 things you can do to increase the quality of your clients.

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I’m not talking about a Pay-In-Full savings…

I’m talking about you made an offer of X and the client wouldn’t move forward unless you offered it for Y.

Y was less than X and deep down you didn’t want to do it, but you did just to get the client.

Have ya done that?

If so, this is THE BIGGEST MISTAKE I see agency owners making today.

Listen today where I break down why and what you should do instead.

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It’s super interesting when we get an agency owner that comes to us wanting to make a change in how they deliver their work.

They are burnt out selling their time-for-money and exhausted on the fulfillment hamster wheel that comes with serving their clients.

Then they hear me talk about productizing or adding a consulting offering that’s more done-with-you and they say “I want that but I just don’t know how it will work for ME!!!!”.

Well, I put together a video where I share the ONE question you really need to ask before moving forward.

Getting clear on this in my business unlocked our growth allowing us to double our revenue and profit in less than 10 months.

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I’m drowning in client work and don’t have any time for my personal life
I’m having some big months but it’s not sustainable unless I fix fulfillment
I’m working myself to death
I’m stuck the day -to day operations and I’m going crazy with all the fire fighting.

If that’s you something needs to change.

That’s why I put together this video breaking down 7 tips you can apply to your business starting today.

Watch now.

Let me know which one you’ll focus on first.

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Things that most owners aren’t good at in the beginning.

If you want to grow it will require you to grow as a leader...that means you can’t make immature decisions.

Immature businesses change things in the moment.

A mature business is predictable, profitable, and more fun.

As a mature business owner, you’ll have to change some behaviors and learn to delay your own gratification and learn when it’s the right time to communicate certain things to your team.

I share a recent conversation with a mastermind partner who was about to be immature. ;)

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In business, it might be an amazing new opportunity but one that doesn’t align with your actual goal at the moment…in which case, you have to say no.

So, how do you know what opportunities to say “yes” to and which to say “no” to?

Should you hire that salesperson or project manager?

Should you invest in that coach or mentor?

Should you get an office?

Should you move?

In this video, I want to break down 3 questions you can ask yourself to make better decisions…

A decision-making framework if you will…

I use this all the time and hope it serves you.

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Especially, if that pricing model is “time-for-money” better known as “capacity” or “units of time”.

At AltAgency we believe you should have multiple ways to serve your clients and understanding the different pricing models and how they might apply to you is crucial if you want to:

Escape the agency hamster wheel
Stop trading time for money
Add new revenue streams that are more profitable
Get paid for your thinking

...and a whole lot more.

We have seen a huge benefit of this in our own business as well as our clients.

When something like Covid happens or even a recession...one of the first things to get cut is labor.

So, only pricing your services based off of labor leaves you at risk and unfortunately, many agency owners felt it recently and many continue to deal with that aftermath.

Now is the time to add on a new revenue stream and pricing model to diversify how you get paid.

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We meet with our Academy clients 4 times per year in person where we cover the latest training in client acquisition, sales, delivery, systems, automation, etc.

But we also cover key lessons we learned in our business in an “open the kimono” style session we call “The Fireside Chat”.

In today’s episode, you’ll listen in as I share a key principle that allowed us to back to back to back to back record months.

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4 times a year we bring our private clients together to work on their business for two powerful days and plan their next 90 days.

During that time we open up the kimono and share what’s been working for us and the lessons we’ve learned in our own business.

I wanted to share a short clip from one March intensive where I broke down a key lesson that you’ll have to understand in order to grow.

It’s counterintuitive but it will unlock the next level of growth in your agency.

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Have you found yourself saying that to yourself, %FIRSTNAME%?

Week in and week out I talk to agency owners who would actually be growing if they just did for themselves what they do for their clients…

But, they never “get around to it”.

It’s the classic story of the Cobbler's kids have no shoes.

Well, here’s some tough love for ya in today’s video.

If you are the business owner, you MUST become a MARKETER.

To become a marketer you have to become a PRODUCER.

If you’re not creating marketing assets that position you as an authority you’ll never have people coming to you on-demand.

If you never know where the next client is coming from….listen now

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IF designed incorrectly you can easily find yourself feeling like an employee with as many bosses as you have clients.

If you’ve been there, you may be in a spot where you’ve thought of closing the doors, getting a job, or doing something entirely different.

We’ve had many clients that came to us on the brink of shutting the doors or going back to corporate because they just fell out of love with what they did for clients.

But, they USED to love everything about what they did.

What gives?

I know I’ve been there too, not gonna lie.

So, I put together a little video sharing some things you can do to get excited about your business again.

It’s your business. Design something that you’ll love.

It is a choice you can control despite what you think,

Reply or comment and let me know if this resonates with you.

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Our client Seth joined our program and as a full-service web design agency, he has always had a hard time zeroing in on who he served.

He’s had clients in all markets, industries, you name it.

If this sounds familiar, you’re probably like Seth…

In a spot where the only way of getting new clients was from referral or word of mouth and even then your existing clients didn’t know how to explain what he did.

There’s a good chance that many of the other problems you’re facing all stem back to the fact that you don’t really know who you serve.

Lack of automation? Likely an avatar problem.

NO systems? Likely an avatar problem.

Every project starts from scratch? Yup, same situation.

Sometimes the common “ways” of narrowing down your avatar don’t work for agencies.

If that’s you, try watching this video.

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Ask most gurus and they will tell you to “sell your thinking” which is brilliant.

But when they share the “how” and that = selling “paid discovery sessions” or “audits”... watch out.

If you were giving way the strategy before this is totally a step in the right direction but it falls short for so many reasons that I break down in todays video.

Giving strategy away for free = bad.

Paid discovery / audits = a step in the right direction

But, you’ll quickly run into the REAL issue yet again shortly thereafter.

In today’s video I’ll explain why this isn’t the “final step” and how it’s only a bandaid solution if you stop there.

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Well, monthly recurring revenue is often claimed as “the holy grail” for agencies.

The problem?

Most agencies don’t do them correctly and worse...the people teaching and selling how to have a successful agency via introducing MRR….haven’t figured out how to deal with the client churn.

Believe me, I’ve fallen victim to this in my agency.

It’s great to start when you want to get a quick $10k or even $25k/month but when it comes time to grow... the wheels fall off.

If you do retainers wrong you’ll have little to no profit, tons of stress, and headache.

Watch today’s video as I break down The truth about retainers for agencies.

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This idea sounds good in theory, especially in the early startup phases of your business.

But, very quickly this can backfire…

And it’s not just because the economy is good or bad.

That wouldn’t matter.

I’ll break down how to design your agency the right way to survive the long game.

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Think about this…

If you need brain surgery are you going to see a general surgeon or a brain surgeon?

Seems obvious right?

When your prospect has a problem, they will be more willing to pay a premium for a specialist.

It will give them the confidence they’ll get exactly what they need.

I want to debunk the myth that being full-service is actually a good thing for you and your clients when it’s the very thing holding you back.

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Mainly because it’s inefficient.

Too many calls.

Clients aren’t ready when they show up.

Well, guess what?

That’s your fault.

Your onboarding experience should be choreographed like you were trying out for American Idol and this is your one shot at making it to the next stage.

I put together this free training for you breaking down how you should onboard clients in a way that gets them into momentum while also saving you time - cuz, you’re not as involved.

And, if you want to follow a step by step process to install this in your agency, let's chat. You can book a time to chat with my team at altagency.com/book

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As an agency owner, the thing that will get you your most time back is well…

Systemizing the areas where you spend the most time.

I know, 🚀science, right?

In this video, I break down the FIRST two spots you should install systems and automation in your business.

Sales and Fulfillment.

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There is always going to be a trade-off and you won’t have all 3.

Which 2 will you choose?

When you have a problem you’re trying to solve, again you have to make a trade-off to get the solution you’re looking for.

You can solve it with:

Your Money

Your Time

Your Energy/Effort

In this video, I break down how you should think and approach the trade-offs with growing your business.

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“If I work more and harder it will get better”.

That has me working nights and weekends and robbing my family of time I should have been for them.

Yet, when things were good...I’d say things like…

“Man, I don’t want this to ever stop so I better double down”

And. again...I’d put the business over everything else.

I found that when I faced challenges in the business, the fix was actually one layer ABOVE the business in my relationships.

Fix that and business improved.

In this video, I share the 3 layers that you should look too when you feel the problem is your business.

It’s not the business. It’s one of these 3.

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The problem is - if you make decisions based on feelings you can easily make things worse and put yourself into one of those downward mental spirals.

I’ve had those before and let me tell you they can really set you back.

I don’t want that to happen to you.

So, in today's video, I want to share a story about how a client of ours had some things going on her personal life and without even realizing it - projected those feelings onto the success of her business.

Yet, when she looked at the numbers - things were actually improving but she was too blind to see it.

If you don't track and know your numbers you’re exposing yourself to acting based on emotions.

Watch and let know if you want help with this or need someone in your corner to help you grow your business.

You can grab a time to chat here: http://altagency.com/book

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As an agency owner, this is not a time to pull back.

I've spoken to a few folks that are so afraid that they are essentially putting their business on hold...

...mind you they are "holding" in a position they are already not satisfied with.

I don't mean to make light of the situation, cuz it's serious...but what's more serious is how you act during this time.

Pulling back and "hoping" clients don't cancel with you is guaranteed failure.

Pulling back and hoping you make it through is not a strategy, it's a prayer.

If you PRODUCE instead of panic you can not only survive this time but thrive.

Many agency retainers will be canceled because you've been positioned as LABOR.

You sell your time.

Our clients have positioned themselves as VALUE ADD by selling results and outcomes.

Your prospects need help. Period.

Sometimes, when things are hard you need a new perspective.

This is still the greatest time in history to have your own business and even better if you can help people virtually like our clients.

I put together this free video on how you can find massive opportunities for both you and your business.

If you’d like to chat I'd be happy to hop on a 15 min call to see if we can help. altagency.com/clarity

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While there is a lot of uncertainty with the market and all that, sitting back and “hoping” things all figure themself out is not a great strategy.

I put together a training that I did inside our free Facebook group the other day breaking down how you can grow your agency during this down economy and period of uncertainty.

The agency owners that survive and thrive in this time are going to be the ones that are prepared and can adapt.

Watch and discover some strategies you can implement to safeguard yourself for not just this current moment in history but weaponize your agency for years to come.

If you're in a spot where you’re ready to double down and come out of all this on tip, we’d love to help.

While we can’t help everyone, if you’re an expert at what you do and get your clients results we can help you get 3-10 clients and serve them with less effort in 90 days.

I’m here to chat: altagency.com/book

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“Greg, what’s your camera setup cuz your videos look awesome?”.

If you’re curious I put together a walkthrough with a list of everything I personally use.

Note: Don’t let this be a distraction from you creating content for your audience. All you really need is a phone.

You’ve been warned. :)

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Some people hire coaches and think that by the action of hiring the coach their life will be different.

Then they don’t implement and complain about their lack of results.

Investing in a coaching and mentorship program involves two parties.

I get people all the time that say “well what sort of guarantee can you give me that i’ll get XYZ result”.

My response is “what sort of guarantee will you give me that you’ll do the work that matters?”

Tip - Anyone that says is likely going to be a horrible client to work with because they are looking for an out before they even get started. We usually don’t even work with people like that.

I want no part of it.

If you want to know what it’s like to work with me you’ll probably want to know a bit about my “coaching style”.

Someone asked me about this in our free group recently and I thought it was a great question.

So I put together this video walking you through what you can expect from myself and my team if we were to coach you.

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I know we have about 30 days left in Q1 and all but when you learn valuable lessons you want to carry them with you so you don’t make the same mistakes twice.

In this episode, I wanted to share my top lessons (lucky number 13!) that are guiding how I execute the rest of this year.

A wise man once said…

“It’s better to know why you failed and pinpoint exactly why you didn’t succeed than being successful and not knowing why you won”

Here are 13 lessons of mine in hopes that you can eliminate and avoid some crucial mistakes.

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If your agency has turned into you pumping out work on your client’s dime and fielding request after request - well...you got yourself the traditional agency.

And you only make revenue one way. Labor.

I want to introduce what we call the Hybrid Agency.

I wanted to do a walkthrough to show you how we go from your ONE revenue source agency to a multi-revenue stream agency.

While many of our clients long to replace and surpass their DFY revenue with something more scalable and time leveraged…

...they don’t do it out of the gates.

There is a process.

We have to start by “hiding” or “scaling back” how much time you work on your client’s business and dedicate a little bit of time to getting your second revenue stream off the ground.

If you feel like you’re constantly “on-call” with your clients like a doctor carrying around a beeper then it’s time to just restructure how you manage your time.

We can fix that in 15 mins and you’ll have enough time to add this new revenue stream.

Then in 90’ish days, you’re making money TWO ways not just one way.

And, as you’ll learn in this video, this new revenue stream will allow you to increase revenue without adding any more time to your weeks and with almost no extra fulfillment.

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You’ve probably even created some for your business that only you as the owner know cuz you haven’t woven them into the fabric of your company.

I was the same for a while until I realized that my life would get easier if I operated my business based on our core values and made sure they were a part of HOW we went to work every day.

Whether it’s in our marketing, sales, fulfillment or internal operations...we can move faster as a team and create better results for ourselves and our clients if we use our Core Values as operating principles.

If you believe having your team LIVE your core values are important but they’ve only collected dust until this point, give this short video a watch and let me know what you think.

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If you think that ALL of your prospects will only EVER want done-for-you services, you need to watch this.

In short video, I’m going to break down why this is 100% NOT True and just an excuse you’re telling yourself to keep doing things the hard and unscalable way.

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Real Talk - most agencies have positioned themselves as a commodity, competing against a global marketplace that will almost always be able to do it “cheaper”.

So stop competing on price.

I’ve found that there are 3 things that you can do to stand out from the competition and win more business while making your business more enjoyable and predictable.

I’ve put together a quick video walking you through each of these strategies.

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I believe we can achieve all the goals we set for ourselves and our businesses if we just focus on the fundamentals.

So why don’t we?

Well, it’s hard.

We live in an “on-demand” world where we want everything RIGHT NOW and it’s led many to believe that there are these magical silver bullets that lead to success…

Or some magical tool will get us the results we want.

Thinking that the answer is some software tool or tactic is wayyyyy easier.

The reality is…

Growth is hard.

It requires a lot of work.

A lot of consistency in your efforts. (Most will give up too soon)

If you follow any successful business and analyze the owner they really just NEVER stop doing the fundamentals.

Over and over and over.

They show up to do the work.

And it’s not the work you’d imagine or think about in most cases.

It’s not shiny.

It’s not a tactic.

It's unsexy work...

The boring work...

It’s probably time you cut out some of the “fancy” things you’re doing for the fundamentals.

Here are some examples for you to apply to your business to get back to the basics.

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If you’ve felt stuck, unhappy and unsure of where to go next todays video is for you.

In the past, I’ve said, the old must die in order for the new to grow.

For you, the way you do business, the people you serve, the things you sell and how you deliver it might need a refresh in order to get to where you want to go.

If you’re like me, as time passes you get clearler on what you want from life and business as well as what you don’t want.

But, many of us never take the time to remove the things we don’t want and add more of things we want.

Not sure why that is…

Maybe, it’s because we get caught up in the whirlwind of the day to day.

Well, you can’t expect a change if you don’t change.

And that’s exactly what I had to do to become who I am today.

It was hard as hell.

But it's worth it.

IF you’re feeling like a change might be in order to unlock the better and greater version of yourself…

watch today’s video just for you.

Comment and let me know what you think.

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In my last email I invited you to be a part of a small group of clients that work directly with us following our step-by-step process to launch a group coaching program in your agency,

Those that took us up on that offer think differently about themselves…

They understand they can deliver more value to their clients vs just being a glorified employee.

They are not satisfied with having to add more team just to add more employees.

They know they can have a bigger impact if they could serve more people.

Simply, they are tired of doing things the old way and looking for a change that serves them.

In today’s video I’m sharing a message with you that I think could make or break your agency in 2020 and beyond.

The market is evolving fast and you’re competing against a global workforce that can do the same services as you for a fraction of the price.

If you continue to view your agency as just “done-for-you” you’ll always end up being compared to other labor workers offering the same service.

So, you need to transform HOW you deliver your expertise.

Watch the video and hear me out.

And, if this resonates with you and you’re ready to create a bigger impact and streamline how you do business so you have more money and more freedom, schedule a call with our team.

On this call, you'll get specific insight and direction on designing your business so it serves you and your lifestyle while helping as many clients as possible.

We'll talk about how to package your services, your pricing and how to deliver those services while removing you as the bottleneck and so on...

No more theory and concepts.

I'm sure you have questions as to how this can apply to your business.

Let's talk about a real game plan to get you where you want to be. That's what the free discovery session is all about.

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That’s why we host quarterly 2-day intensives for our elite coaching clients.

We get to spend 2 solid days heads down working ON the business.

I’ve gotten a lot of questions around “how” to organize a 2-day workshop and we follow a simple process.

The most powerful part is that we show our clients a process to map their entire service roadmap onto a one page document.

We call it The Signature Service.

Once you have a Signature Service mapped out it's pretty plug and play how you can deliver that service in a variety of ways.

WE have clients that deliver their Signature Service for their clients as…

A 12-week project
A 12-month program
A 2-day workshop

And the Signature Service is flexible enough for them to work with clients in a variety of capacities delivering the same EXACT methodology but in different layers of depth.

This is powerful because once you have a Signature Service you really never need to worry about what you’re going to talk about in your marketing or when it comes to “how you fulfill”.

Just follow the roadmap.

Since you’ve asked about hosting workshops (cuz they are tons of fun) - in today’s video I’ll break down how to structure a 2-day workshop with your clients.

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But…

You pay them more than you pay yourself
Managing them is complicated
Scope of work is always changing so you’re always hunting for the right help
The list can go on…

The reality is that most agency owners and service providers I know have far too many contractors or team members for how much revenue they are pulling in.

And, as the owner, they are still hardly making any money.

All that headache and for what?

The fastest way to optimize your team is to optimize what you offer.

We’ve focused on the 5 ones mentality for a while.

One avatar

One solution

One conversion vehicle

One traffic source

One year

If you do follow that plan you’ll catapult your business forward.

But what’s better, is by focusing on the “one solution” - you get really clear on

WHO you actually need on your team to remove yourself from the day-to-day
WHAT systems need to be installed to make them rockstars and handle more of the load.

Whether you’re productizing your service or adding a coaching/consulting model to your agency, you can really generate a lot of revenue with a lean and mean team.

I know many high 6 and 7 figure business owners with a small but mighty team.

I’m talking 3-5 core people.

In this video I break down the key roles you need to run a successful and profitable online coaching/consulting business.

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Opens kimono So, I spent $24k on a coach and my business went backward… Yup, I said it. Revenue went backward. It’s not for reasons you might be thinking though... In today’s episode I break down what happened and what you should do and not do when hiring a coach.

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Happy Thanksgiving!

I hope you’re enjoying time with your fam, friends and loved ones.

In between prepping that turkey or before you crush desert…

I got a brand new episode for you to marinate on (get it?)

For a lot of us, we’re operating in our business without any key metrics.

And we try to fix problems without knowing these specific metrics…

And that doesn’t help us assure we’re going in the right direction…

Or the activities we’re spending our time on our helping our hurting…

Or that we should stop doing...

And it doesn’t help our teams help us either.

This episode might come off a little ‘ranty’, but it’s something I’m passionate about and I think will strike a chord with a lot of you.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/you-cant-fix-what-you-cant-see

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

💡 Register For Our Free On-Demand Training Webinar: http://system.ly/workshop

💡 Join our Free Facebook Group, The The Scalable Service Provider: https://www.facebook.com/groups/SBLaunchPad/

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Disclaimer: Some of these links go to one of my websites and some may be affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.

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Today is the final part of the 3 part mini series we’ve been sharing over the past few days.

We’ve been sharing the 10 biggest lessons, mistakes and things we’ve learned as a team/individuals over the course of the last 90 days.

We took you behind the scenes of our two day intensive for our coaching clients and today is the final part that we’re sharing.

If you haven’t watched/listened to the two previous episodes, go back and watch them so you can hear all 10.

Here is Part 1.

Here is Part 2.

Okay, let’s dive into the FINAL lessons.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/ten-lessons-from-the-trenches-part-3

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

💡 Register For Our Free On-Demand Training Webinar: http://system.ly/workshop

💡 Join our Free Facebook Group, The The Scalable Service Provider: https://www.facebook.com/groups/SBLaunchPad/

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If you watched/listened to Tuesday’s episode, then you know that we’re sharing some behind the scenes action from one of our 2-day client intensives.

Here is part 1.

In part 2 we continue sharing our personal lessons and principles for success.

Let’s get to it.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/ten-lessons-from-the-trenches-part-2

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

💡 Register For Our Free On-Demand Training Webinar: http://system.ly/workshop

💡 Join our Free Facebook Group, The The Scalable Service Provider: https://www.facebook.com/groups/SBLaunchPad/

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Our clients are in town for the next two days so I wanted to give you something special.

We hold these events 3 times a year (4 next year).

The next 3 episodes are going to be videos taken directly from one of our clients favorite sessions of the two days.

In fact, this is a 3 part series that will be released over the next week or so....

It’s called “The Fireside Chat” and I share...

Our biggest lessons...

Our own mistakes…

Learnings from our previous 90 day sprint.

And...principles that we’ve applied to our business that have worked.

Because the session is 90 minutes, we’ve broken up this episode into 3 parts.

So, listen in for the first few lessons from our Q2 sprint.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/ten-lessons-from-the-trenches-part-1

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

💡 Register For Our Free On-Demand Training Webinar: http://system.ly/workshop

💡 Join our Free Facebook Group, The The Scalable Service Provider: https://www.facebook.com/groups/SBLaunchPad/

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Today I’d like to share with you exactly how you can package up your agency expertise…

Your agency skill sets…

Your agency services…

AND launch your first group coaching or consulting program.

This is what will allow you to go from 1:1 done-for-you custom projects to 1:many done-with-you.

This is what our clients want to escape, the glorified freelancer status in their business, to create some real freedom and predictability in their business.

So if that’s something you’re interested in, let’s get on a call.

But for now, let’s dive in and I’ll show you how a simple process to take your existing services and experience and package up into ONE SOLUTION that solves a specific problem that you’ll deliver as a coaching program.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/how-to-design-your-first-group-coaching-and-consulting-program-in-your-digital-agency

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

💡 Register For Our Free On-Demand Training Webinar: http://system.ly/workshop

💡 Join our Free Facebook Group, The The Scalable Service Provider: https://www.facebook.com/groups/SBLaunchPad/

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Ever feel like you’re only moving forward because of brute force?

Do all of your leads and sales come from word of mouth or referrals?

Are you the key bottleneck in the business?

If you’re nodding yes, then you’ve likely never escaped the first stage of growth.

First, know that it’s ok.

Even veteran agency owners are often stuck in this phase.

Second, not escaping the first phase is the very reason why you’re so dependent on word of mouth and referrals to get new clients.

This is what creates that constant hamster wheel feeling.

In today’s video, I’m going to break down the 4 phases your business goes through as you grow.

Product/Service Delivery (most are stuck here when they think they’re far passed it. Watch and understand why.
The Client Journey
Vision + Growth
Scaling Up

You’ll finally understand what you need to do to create a more predictable and sustainable business.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/launching-group-coaching-or-group-consulting-in-your-digital-agency

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

💡 Register For Our Free On-Demand Training Webinar: http://system.ly/workshop

💡 Join our Free Facebook Group, The The Scalable Service Provider: https://www.facebook.com/groups/SBLaunchPad/

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We’ve been serving digital agencies for almost 3 years now.

Helping them solve the same problems.

Get more freedom in their business by helping them get the most out of automation.

By giving them more leverage by helping them replace and surpass the done-for-you service revenue with highly profitable streams of revenue like training, and mentorship.

As you continue to work on the same things over and over and over…

...you get better.

As you get better, you get clearer.

We’ve never been more clear about who we serve and why we are here.

That’s why we’re changing the name of our business.

Over the balance of this year, you’ll hear more about this re-brand and what it means but we’re super stoked to begin sharing the news.

This has been a multiple-year journey building up to this change and I wanted to share what led to this…

Because, as an agency owner/service provider - I’m guessing your services have evolved over the years.

Why you do what you do has probably changed.

Maybe, like us, you’ve felt disconnected to the business identity and what you actually were doing didn’t totally match.

If that’s you, or you just want to hear about how and why we decided to do this...then tune in to today's episode.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/the-end-of-systemly

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

💡 Register For Our Free On-Demand Training Webinar: http://system.ly/workshop

💡 Join our Free Facebook Group, The The Scalable Service Provider: https://www.facebook.com/groups/SBLaunchPad/

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I was recently in a Lyft (it’s like Uber if you’re not familiar with it) and while I normally would just browse on my phone or listen to a podcast, this driver did something different...

First, he had a clipboard of recommendations of things to do around the city. This list was curated by other passengers. So anyone coming into the city could see what the locals were recommending to do and see.

Second, he had a photo album of pictures to look at from around the city that I could look at instead of just doing what I always do — turn to the phone.

Obviously, not every driver does this. Which is why I’m not writing about them today.

But this driver cared about his clients. He wanted to create an experience.

It wasn’t just about the transaction like so many businesses focus on.

And that got me thinking…

What are you doing to create a great experience for your clients?

In today’s episode, I’m sharing 5 things you can do right now for your clients to give them a better experience working with you.

Let’s go.

Bonjoro app: https://www.bonjoro.com/

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/create-a-great-client-experience-for-your-digital-agency

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

💡 Register For Our Free On-Demand Training Webinar: http://system.ly/workshop

💡 Join our Free Facebook Group, The The Scalable Service Provider: https://www.facebook.com/groups/SBLaunchPad/

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I want to talk about a strategy…

...a strategy that is being taught by a lot of people, but in reality, it’s just a band-aid.

Which is SCARY. (and not just because it’s halloween).

When you peel back this band-aid of a strategy…

...you’ll expose the REAL problems in your agency.

I see this holding so many agencies back because it actually makes your REAL PROBLEM even worse.

Like pouring gasoline on the fire in a bad way kinda worse.

The band-aid?

Selling an audit as your first offering. 😮

An audit where you get paid to figure out what the prospect needs before sending a formal proposal.

Selling Audits = Band-aid.

Listen to today’s episode to learn why.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/dont-package-your-digital-agency-services-this-way

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

💡 Register For Our Free On-Demand Training Webinar: http://system.ly/workshop

💡 Join our Free Facebook Group, The The Scalable Service Provider: https://www.facebook.com/groups/SBLaunchPad/

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Sales.

It’s the lifeblood of our business.

If you hate selling you’re either not going to make it or you’re doing something wrong.

Personally, I’ve been constantly working on it for a while and I’ve noticed a difference in the way I handle my sales calls now than I did before.

It’s been a lot of iteration, trial and error, conversations, and hiring sales coaches and trainers…

But if there is one “hack” that has changed how I sell for the better it’s what I talk about in today's video.

Listen now and learn why:

Sales isn’t about selling but leadership
How to lead
How to reshape how you think about sales to make selling fun and simpler
...which = more clients...and more of the RIGHT clients.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/unlock-your-sales-potential

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

💡 Register For Our Free On-Demand Training Webinar: http://system.ly/workshop

💡 Join our Free Facebook Group, The The Scalable Service Provider: https://www.facebook.com/groups/SBLaunchPad/

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Let’s talk about fulfillment.

“But, Greg, what does fulfillment of my programs/services have to do with raising my rates?”

Well, to be honest...everything!

When you ask yourself…

“Am I charging enough for my services?”

You need to think about more than just your time and how much YOU are going to get paid.

I recorded today’s episode for you after we went through an exercise we recently did internally because there are a few things we’re changing up in regards to our programs.

Listen to today’s episode and find out if you’re asking yourself the RIGHT questions to determine your rates and how that will either get you where you need to be financially or not.

This was a learning curve for me too but once I got this down it changed how I grow my business moving forward.

Listen now.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/the-cost-of-fulfillment-in-your-online-business

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

💡 Register For Our Free On-Demand Training Webinar: http://system.ly/workshop

💡 Join our Free Facebook Group, The The Scalable Service Provider: https://www.facebook.com/groups/SBLaunchPad/

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In today’s episode, I’m dropping some #realtalk

I often hear agency owners complain saying things like...

“My prospects and clients are cheap”...

“My sales call didn’t go well because they didn’t want to spend what I’m worth”...

And I sit there and think to myself…

When was the last time YOU invested in the growth of YOUR business?

When was the last time you spent what you ask your clients to spend on your own growth?

When was the last time you paid to get the right help like you want your clients to pay you?

When’s the last time you showed up the way you’re asking someone else to?

The point is, you might just have to look in the mirror and start acting like the client you want to have.

Cuz if you’re not...well, this is the very reason you’re attracting these people over and over and over.

That’s why I put today’s episode together for ya.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/be-the-client-you-want-to-have

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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Coming at you with something a little different today…

It’s something I’ve been working on with the team and it’s made me seriously think.

How often do you sit down and truly think about what success looks like to you?

I know I didn’t give it enough thought.

I’ve been pouring everything into sitting down and truly figuring out what I want

For the business…

For my family…

For myself…

For my team…

And it's given me a clear vision of why I’m doing what I’m doing.

I think it’s important that every business owner needs to do this..

If you’re not identifying where you want to go and comparing that to where you are right now, you’re going to always feel like you’re floundering...and worse...you’ll just adopt the goals of some guru and be chasing something that someone else told you to chase.

It’s a slippery slope.

Give today’s episode a listen and let me know what your takeaways are.

I’ve also put a PDF into the group that I’ve been providing to clients but for a limited time you can go through the same questions I’ve been working through to get clear on my own goals and vision.

Make sure you jump into the FB group and catch this before it’s too late. I’ll be taking it down in a week.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/what-does-success-look-like-for-you

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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So I'm talking to my friend and he has a small boutique agency doing email marketing for e-comm companies.

They go in, they deploy some specific campaigns and messaging strategies that yield a lot of sales.

If you look at what they pay him vs. the money he makes them... it's an amazing ROI.

Since he’s delivered such value he's continued to test raising his prices.

It’s not like he wasn’t profitable at his original, lower price points, he was testing his market to see what prospects actually valued his services at.

I see this happen a lot with agency owners.

They want to make more from clients.

They want to raise the retainers and offer more value because they see the results that are being generated.

But, all agencies hit this one inevitable point in the client relationship...

...when your client starts asking themselves if they can do it better and cheaper in-house.

This is actually really natural and a part of your client's business growth thanks to your services but that means your relationship may come to an end.

Losing a client like this can hurt a lot of agency owners.

Cuz, they don’t have a full pipeline of opportunities waiting for them.

So, like most agency owners, my friend will eventually lose this client and almost always sooner than he would like.

But, what if there was a better way to retain his clients for another 6-12+ months that was actually a WIN/WIN for both him and his client?

In today’s episode I'm going to break down how the Modern Day Agency can position themselves to retain clients longer and increase the LTV (lifetime-value).

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/how-to-retain-clients-at-a-digital-agency

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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When’s the last time you took a vacation?

And I mean a true vacation…

Away from your phone.

Away from your computer.

Not taking meetings.

Not going back and forth with your team.

If it’s been a while for you, then that probably means YOU are the business and you’re the bottleneck.

Here are the 4 things you need to do within your business in order to take a real vacation.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/four-things-every-agency-owner-needs-to-take-a-real-vacation

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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Coming at you with a short and sweet episode today…

It’s actually a little sneak peek behind the scenes from a coaching call I had with one of our clients.

Many of our clients are making the transition from done-for-you services where they are the labor to done-with-you where they have more leverage without sacrificing the client results.

One of our clients has found it hard to sell done-with-you mainly because she found selling done-for-you to be “easier”.

So, when she’s on a sales call, instead of leading with her DWY offer, she’s stayed in her comfort zone of selling DFY…

If you want to listen in on some quick coaching I gave her to help her make this transition easier, this will be a must-listen.

If you plan on launching an online coaching or consulting program at some point to complement (or replace) your existing agency services, you’ll need to be able to sell DWY to your client.

If you can’t, you’ll always be getting hired as the cheaper alternative to your client hiring an employee. #nobeuno

Until you get this...you’ll always fall back to selling DFY.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/leaked-coaching-call-selling-dfy-vs-dwy

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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3 times a year our Leverage coaching clients come into town for a 2-day intensive.

It’s one of my favorite parts of the business.

I’ve always learned that the biggest breakthroughs don’t happen on a computer.

They happen on paper, in a room working on your business with no tech to distract you.

In our Leverage program, our clients bring their teams (more specifically their #2) and it was an awesome experience to see their ah-ha's and breakthrough moments.

In today’s episode, I wanted to share my personal insights from watching our clients work on building a better business during the last few days with their team.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/my-biggest-takeaways-from-our-2-day-client-intensive

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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I wanted to give you a “behind-the-scenes” look at some things I’ve been thinking about in my business...

Whenever I’m thinking about making a change or enhancement in a specific area of the business I like to interview my clients.

There is no better way to figure out if you’re doing a good job or a bad job until you really just talk to your clients.

Instead of “guessing” what they need and missing the mark OR copying what some other Guru is doing cuz it sounds cool…

I just ask my clients what would make things better for them.

It gives me clarity...

It saves me time…

And, it’s always good to get feedback from people who pay you and who are benefiting from your services.

After interviewing my client Bonnie, I learned 2 powerful lessons.

Wanna hear em?

Join me for a little “behind-the-scenes” walk and talk in today’s episode.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/two-lessons-from-interviewing-my-clients

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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These 2 things are guaranteed to keep you either broke, stuck or struggling…

I know, cuz I’ve ignored these 2 things in the past myself so I’ve seen it firsthand.

Believe me, it’s lethal.

About a month ago I got to spend 3 days on a houseboat with some awesome entrepreneurs and we each had time on the “hotseat”.

For 60-90 minutes we each got insight, advice, and ideas from the group on our biggest and most pressing issues.

It’s events like these where you don’t hear people talking about funnels, Facebook ads, chatbots etc…

We talk about hiring, systems, financials, training your team, process, etc.

As each entrepreneur had their turn, I was reminded of 2 critical things that separate the successful from the struggling.

Hitting Targets
Doing the boring work

In today's’ episode, I’ll break down these 2 things in more detail and how you should avoid them...unless you want to stay stuck...then just skip this episode.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/the-two-biggest-mistakes-digital-agencies-make-that-prevent-growth

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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For some reason, people choose to make their business complicated.

I’d much prefer to keep things simple.

And shockingly it’s the people that keep things simple that grow quickly.

Simple doesn’t mean easy.

In fact, keeping things simple is often really difficult.

There are always new shiny objects that present themselves that we’ll want to play with. (I love new toys too, don’t get me wrong)

Almost all of these “shiny objects” get introduced to us as if they are an “easy button” and if we just “use that bot” or buy the latest software that the problems will go away.

As a business owner, your ONLY job is to solve problems.

And until you’re doing $100k/month your largest bottlenecks (aka the only problems you should be solving) are within ONE of five core areas.

Once you solve the bottleneck in area 1.

The next one will present itself in one of the other 4 areas.

It’s sort of like that game “whack a mole”.

Solve one, the next one appears.

It’s actually refreshing when you realize you only have to look to these 5 core functions of your business to figure out what you need to focus on next.

5 core functions. That’s it.

In today’s episode, I break down the 5 core functions and how to identify and remove bottlenecks that will unlock the growth potential in your business.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/identify-and-fix-the-bottlenecks

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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As your team grows you’ll need to meet with them regularly to keep things moving forward smoothly.

Hate meetings?

Believe me, I get it.

I’ve gone from having too many meetings with my team to canceling them all and back again.

I’ve tried all the formats and it took us a while to figure out what worked for us.

Now it’s something we train our high-level coaching clients in our Leverage program.

Just the other day my friend asked me about the format of our meetings so I thought I’d share that with you today.

If you haven’t been meeting with your team or the meetings you’ve been having haven’t felt useful, give today's episode a watch.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/how-we-run-our-weekly-team-meeting

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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When I started System.ly I hired someone to help me with fulfillment from day zero.

It was only a few hours a week.

But, those few hours allowed me to go out and get more business while NOT having all of the delivery rely on me.

What seemed obvious to me in the beginning, the very thing that I see most agency owners and freelancers struggling with.

They get a handful of clients and they are responsible for all of the fulfillment/delivery...

Very quickly things get hard.

New client comes in.

Sales and marketing stop.

Client project finishes.

Back to manual hunting/prospecting.

It’s a vicious cycle.

Maybe you’ve felt or maybe you feel it now.

Getting help in delivery is ONE of, if not the smartest thing you can do in your business.

But, it’s scary, I get it.

Hiring someone to help eats into your profits and early on you’re not really sure “how” it will all work out.

So in this episode, I break down the numbers on how you can make more money and grow your business while actually doing less of the delivery work.

Sound good?

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/grow-your-agency-by-doing-less

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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A lot of the times when we’re stuck in our businesses…

And we’re not growing...

We think that we need to make some big, radical change to get those gears moving.

And the reality is, you don’t.

I tell our clients, one of the most powerful skills is that of perspective.

If you’re like most agency owners I chat with, you’re so stuck in your clients business you’re barely spending time thinking about your own.

It’s kinda like walking through a crowded city with your head down looking at your phone…

If you don’t look up, it’s only a matter of time before you get smoked by a truck. #gameover

So, it’s time to pick your head up.

In today’s episode, we’re going to have a real conversation that’s likely been brewing for you somewhere inside your head…

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/kill-the-old-to-welcome-the-new

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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Do you solve a SPECIFIC problem for your clients?

No?

That’s why you don’t have a proven process and machine to capture leads and move them to a sales conversation.

If you had that, you wouldn’t rely on referrals or word of mouth like you do right now.

And because of that, you likely don’t charge what you’re worth cuz you’re almost desperate for the next client.

You’ll just take what you can get….

Believe me…

I get.

I’ve been there.

But you don’t want to stay there.

And if you do, I can’t help you.

But, if you want to escape that hamster wheel….

Today’s video shows how you can charge more if you solve a specific problem.

And I’m talking specific…

You want to be solving problems that are of high value to your potential clients.

You want them to pay you a premium because you’re solving a problem that’s costing them money.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://charge-more-for-your-agency-services-by-solving-specific-problems

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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Disclaimer: Some of these links go to one of my websites and some may be affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.

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If the revenue in your agency has flatlined I’m going to share 3 ways most agencies break the current cap on their revenue ceiling.

If you’re stuck under $50k/month...this is a must-watch.

That’s all I gotta say about this one…

Give it a watch.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/3-ways-to-make-your-agency-more-scalable-and-profitable

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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It’s not software.

It’s not shiny.

It’s not about marketing, sales or delivery.

It the first tool we have our clients implement that turns them into high performers.

Is called The Optimized Week.

It’s our time blocking method and it’s something I personally update every 90 days.

It’s been a game-changer in my life, my team’s lives, and our clients.

When you use this tool (and live it) you’ll….

See exactly how much time you’re slotting for the most important things in your business

Eliminate all of the dumb meetings/coffee dates you actually have NO time for

See what’s truly important to you

See what you’re actually committed to achieving

Become 10x more productive

Watch today's free training.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/the-optimized-week

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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Disclaimer: Some of these links go to one of my websites and some may be affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.

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Do you have a system or process for getting feedback?

Who do you go to for feedback before taking action?

Is there such a thing as “too much feedback”?

Everyone out there will tell you that hiring people ahead of you is an accelerant to hit your goals.

Which is true.

But, are you utilizing that mentorship in a way where it’s making things worse or better?

Personally, I went through a period where I approached getting feedback all wrong and it made things worse.

Since then, I’ve changed my guidelines for how I seek to receive and implement the feedback I get.

Ya might want to steal this one and implement it for yourself.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/grow-your-agency-from-getting-feedback-from-the-right-people

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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💡 Join our Free Facebook Group, The The Scalable Service Provider: https://www.facebook.com/groups/SBLaunchPad/

---------Connect With Me On All The Social Places -------

🔴 Facebook: https://www.facebook.com/systemly/

🔴 Instagram: http://instagram.com/gregoryjhickman

🔴 LinkedIn: https://www.linkedin.com/in/greghickman/

🔴 Subscribe to the audio podcast on iTunes: https://podcasts.apple.com/us/podcast/scalable/id1464034464

Disclaimer: Some of these links go to one of my websites and some may be affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.

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Have you ever joined a mastermind group?

Hired a coach?

Are you journaling and writing out your vision?

It’s important to get a new perspective from people who are ahead of you…

Making more than you…

Who knows more…

Getting new perspective gets you ahead faster.

When you do that, momentum builds.

Your vision becomes a reality.

One of the most powerful skill sets you can develop is “perspective”.

Let’s jam about it in today’s episode.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/get-new-perspective

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First things first, if you’re not a part of our free Facebook group: The Scalable Service Provider, I’d hop in there and check out all the goodness going on…

...because today I’m answering a question from one of our members who asked the question around building a business with scalability in mind.

So today, I’m going to cover three main areas that are universal to set up any business to be more scalable and systems-oriented.

The problem I see often is that business owners want to add more scalability by adding online training or a course to their existing services BUT, they are playing the addition game when they should be playing the multiplication game.

Here’s what we’ll cover:

What does it mean to be scalable?
Why focus is the foundation and catalyst for scalability
To scale, you need to simplify
How to increase capacity on demand
The main SCALE FACTOR for agencies and service providers
Capacity vs. throughput
What parts of your business need to be systemized to free you from the day-to-day
Identifying 3-5 numbers that will drive your decision making.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/how-to-start-a-business-with-scalability-in-mind

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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Recently I did a LIVE recording of the podcast in our Facebook group to answer questions.

Someone asked, “How do I get into a creative mindset?”

Now, before you think I’m going to go all “woo woo” on you and talk about the mindset I think this is a really interesting question that needs to be considered.

As an entrepreneur and agency owner, you need to create things.

Products

Solutions

Services

Content

Training

Etc

Etc.

In order to create those things, you need more than just time.

You need the energy to create.

Most agency owners are constantly serving their clients that they never have time to spend (or the energy) to create for their own business.

As a business owner, CREATION is super important because on the other side of creation you’ll get things like…

Leads

Sales opportunities

More money

Better results for YOU

Better results for your CLIENTS

More out of your team

Better systems

Increased profitably

Clearer Vision

Etc.

So, in this episode, I break down how you can get into a creative mindset so you can transform from…

Passive Consumer to Active Producer.

Consumers spend money.

Producers create money.

Entrepreneurs = PRODUCERS

So if you’ve been feeling like you’re burnt out…

Or are lacking that drive, motivation creativity needed to grow…

We’re going to cover what I’ve been working on in my life that helped with not only my business but my personal life as well.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/how-to-get-into-a-creative-mindset

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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Buy them.

I want you to go into the client store and buy clients.

Yup, it’s possible.

Look at any successful business and they are able to buy clients.

Let me back up for a sec...

How much are you willing to spend to get a new client?

I bet you don’t spend much time thinking about that…

And it’s something we all should be doing

In today’s episode. I’ll walk you through a process you can use to shift how you think and go about lead and client generation.

Let’s go.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/buying-clients

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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I want to break down a strategy and a philosophy that you can apply to your business…

It’s something that I learned from one of my mentors.

It’s called drainers vs. drivers.

I can tell you it’s been a game-changer for me personally and it’s something my team now uses as well as our clients.

There are a lot of things you do every day in your business.

A lot you say yes to.

Others you should say no to.

Some that you say yes to but you really wanted to say no to.

Go through this exercise and don’t make that mistake again.

You ready?

Let’s dive in.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/drainers-vs-drivers

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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I was recently talking to my mom about how I felt on one of my recent runs post half marathon — I was running at a much slower pace.

It dawned on me...

While I was training for my half marathon — I followed a 12-week plan.

Since then, I’ve just been walking out the door and starting my run without any sort of a plan.

I realized —

We’re only as good as our plan
Our results are heavily based on the environment that we’re in.

It’s easy to overlook how intertwined our personal lives and business are and how the lessons in one area of our life also apply to business and vice versa.

In today's episode, I want to share 3 things we can change in our lives and business to increase our speed and confidence.

If you want more confidence and you’d like to move faster towards your goals...

Let’s dive in.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/3-ways-to-increase-confidence-and-speed

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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Disclaimer: Some of these links go to one of my websites and some may be affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.

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As an operator, you’re a lot of things to your business..

In many ways, YOU ARE THE BUSINESS.

Making the transition into the CEO of your business will require your responsibilities to evolve.

You’ll have to become a builder of systems.

I like to see it as a builder of people.

What we’re talking about in today’s podcast is how you can start bridging the gap from Operator to CEO.

At some point, you have to give up being the operator to become CEO.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/from-operator-to-ceo

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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Disclaimer: Some of these links go to one of my websites and some may be affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.

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I’m not talking sales funnels…

...or webinars…

...or marketing automation…

...or landing pages…

...or any of the systems you hear me commonly talk about.

Today, I’m breaking down the 4 systems I’ve continued to master as a CEO.

You can have all of the sales, marketing and acquisition systems you want — but without dialing in these 4 CEO systems, you’re likely still going to struggle.

The reality is, as the CEO and owner of your business you need to become a PRODUCER.

Your job is PRODUCTION.

Aka creates stuff.

For most agency owners, their business ebbs and flows just like their emotions and their own personal energy.

In a bad mood?

Business doesn’t go well.

In a great mood?

Business is ok.

And back and forth and back and forth.

Our success as the CEO of our business really comes down to 4 areas.

Each of these areas has become a game-changer in my life.

Installing the right CEO systems have allowed me to show up in areas of my life that I think a lot of entrepreneurs (myself included) have neglected.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/4-systems-of-a-ceo

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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We all love learning and growing, but sometimes we don’t need the validation or guidance from others because they don’t know the answers either…

Sometimes, you just need to make moves

You just need to move forward and test things for yourself.

I truly believe that most of us already know what we need to do.

And yes, this is coming from the guy who is a trainer and coach.

The reality is that we need to be reminded more than we need to be taught.

By continually seeking help without taking action you can easily fool yourself into thinking you have momentum.

Watch today’s episode and I’ll explain…

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/when-asking-questions-is-bad

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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Disclaimer: Some of these links go to one of my websites and some may be affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.

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Let’s talk seasons of business.

And no I don’t mean the seasons like fall, spring, etc…

I’m talking about seasons like the tv shows you all watch.

You need to focus on certain activities within your business that apply to that season that you’re in.

If you're executing 2-3 seasons ahead of where you’re at, it can actually hinder your progress and a lot of us do this.

So what happens?

We get ahead of ourselves…

We have these goals and see the end game, but NOT the steps it takes in between...

So let’s think about your goals.

Your current goals.

Picture a timeline.

Let’s go with a few stages.

Each of those stages is a season.

And during those stages — things progress.

So I want you to sit down and think,

“Where am I at?”

“Where do I want to go?”

“What do I need to be focused on right now?”

Jump into today’s episode and let's talk about how to operate in the right season.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/the-seasons-of-business

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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So we’re only halfway through the year and I have 10 lessons I want to share with you all today.

These lessons have helped me get through some obstacles...

Solved some big problems that I’ve had in my business...

And also accelerated other areas in my life…

Ready to dive in?

Get your pen and paper ready

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/10-lessons-from-this-year

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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Do you find yourself overextending yourself with some of your legacy clients?

Are you losing money on any of them?

If so, you’re not alone, because we were there a few years back.

We had a bunch of amazing clients that were on our original plans and offerings and over time we got smarter and upgraded our rates and packaging.

But the Legacy clients?

Well, they kept the rates they had when they started.

Have you ever approached your legacy clients and tried to transition them onto your new plans?

If I had known what I’m going to share in this video back then…

I would have saved at least 6 months, hundreds of thousands of dollars and been way less stressed.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/dealing-with-legacy-clients-as-you-grow

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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Are you familiar with Nascar?

You know, the cars that race around the track like 500 times?

If you’re like me you’ve at least seen it on TV.

The car races around and every few laps they need to pull into the “Pit”.

Tires changed.

Oil (I don’t know, do they do that?)

Give the driver water

And probably a bunch of other little things

...and then the car peels out and is back on the track.

There is a lot that has to happen for that driver to win each race.

Two key roles are the Engine Builder and the Pit Crew (the guys you see jumping over the wall to change the tires etc)/

What’s interesting is you don’t see the guy that built the engine jumping over the wall to change the tires.

He’s up in some booth or something monitoring the diagnostics of the car and then after the races optimizes it to be ready for the next race.

As an agency owner, you’re likely stuck because you’re your client “Pit Crew”.

Yeah... I said it.

I get it though, cuz when we started our agency, we started as the “Engine Builder”.

We were building sales funnels.

We were building a sales process.

We were building our onboarding automation.

These were the things that made the big bucks.

And so, we became obsessed with building these engines.

BUT, eventually, we started getting pulled into the day-to-day operations for our clients.

We no longer built engines...

But instead, we became the Pit Crew.

We woke up to fire drills.

Got pulled into day-to-day tasks like sending and scheduling email broadcasts.

Pit Crew stuff.

And that wasn’t something we wanted.

That wasn’t something we were passionate about...

Maybe you’ve felt the same?

In today’s episode, I break down how being the “Pit Crew” is killing your agency if it hasn’t already.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/the-engine-builder-and-the-pit-crew

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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Disclaimer: Some of these links go to one of my websites and some may be affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.

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Today I actually want to share a piece of content with you.

It’s actually something I wrote in our Facebook group a little while ago and it got great traction.

So, here I am sharing it in our latest episode and YouTube video.

To give you a little backstory...

The most successful entrepreneurs throughout history and the ones I personally follow are great at two things.

And that’s discipline and structure.

Get ready to take notes.

Here we go.

For the full transcript, please visit the blog here: https://system.ly/discipline-and-structure

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I think a lot of us have been (or you currently are) in situations where every time you get a new client, it's like starting from scratch...

The processes that you need to execute on to solve their problem ... the solution looks different.

And maybe even the problem that is coming in looks different.

And thus every time you get a client, you're starting from scratch and you don't really build up momentum towards anything.

And in one of the more recent episodes, I talked about this book, The Road Less Stupid and in this book, he says:

The most expensive part of change whether it's an external change or an internal change is the inevitable loss of momentum

So, if you're an agency and if you're doing unique custom services every single time ... like every time you get a new client...

What they get is different than what the next client would get...

So typically you're never going to be able to achieve momentum in the first place

And that's why oftentimes you hit a wall when trying to grow

AND you don't have the ability to hit the revenue numbers that you'd like…

Because you just can't serve enough clients in any given window of time to effectively reach those numbers.

For the full transcript, please visit the blog here: https://system.ly/why-starting-from-scratch-is-killing-your-agency

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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Disclaimer: Some of these links go to one of my websites and some may be affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.

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First and foremost, happy July 4th to those that celebrate it!

All right, let me set the stage here…

This new episode comes with a story.

One that is a big lesson for me...

We built a funnel. A common one that a lot of our clients build and you hear people talking about.

A Facebook ad, which is the traffic into our funnel, which is the Webinar into an appointment.

It was going really, really well.

Multiple months.

We just kept adding more traffic and more traffic and all of a sudden the ads stopped working.

So if we look at what really happened here, the ads that stopped working is really like the symptom.

I felt they had stopped working.

So when I say ads stopped working, we saw that through a decrease in leads coming into our pipeline… which resulted in fewer sales that month.

And as an entrepreneur (as most entrepreneurs do), we'd go to look at the problem and we try to fix the problem.

And for me at the time my mistake was, I didn't really look at the problem as a lead generation problem.

As an entrepreneur and product creator, I have really loved focusing on the product and how we serve our clients.

I quickly said, well, maybe the ad stopped working because of the product and I jumped into, “well, let me fix the product”.

The product must be broken, right?

Wrong.

It steered us down a path that wasted a lot of time.

For the full transcript, please visit the blog here: https://system.ly/deal-with-the-root-cause

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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🔴 Subscribe to the audio podcast on iTunes: https://podcasts.apple.com/us/podcast/scalable/id1464034464

Disclaimer: Some of these links go to one of my websites and some may be affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.

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I am back with a new episode today.

And here’s the thing…

Something I don’t think people have enough of is focus.

And one thing people hate is meetings… yet they want to hit their goals.

And so this is a love-hate episode with sharing a little bit of a story of some things that we've been doing in our business to try to be better at focus and to be better at having meetings.

I got my notes here in front of me and we’re going to dive in.

Are you ready?

For the full transcript, please visit the blog here: https://system.ly/focus-meetings-and-hitting-goals

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There are two jobs of marketing.

Literally, only two.

The problem today is that it's gotten a lot more difficult to take prospects from cold to sold, right?

This why you've heard people get into that never-ending debate of “webinars are dead”.

And really what it ends up being is — no, webinars aren't dead.

Webinars are a great way to sell and convert people.

If your messaging is on point cuz you know your avatar so well (and the economics work out) ... you can still go from cold into a webinar which drives into an application and even a sale.

So we need to understand what the two jobs of marketing are and that you know your marketing specifically to...

Educate the prospect
Invite them to take the next step

Grab a pen and some paper, we're about to dive in deeper

For the full transcript, please visit the blog here: https://system.ly/the-2-jobs-of-marketing

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Let’s talk about segmenting your prospects.

Now, you're probably capturing your leads online, on a number of different channels.

Maybe you have your own Facebook group...

Maybe people are subscribing to your podcasts or YouTube channel...

Maybe you have lead magnets like webinars or case study funnels...

Hopefully, you have something that captures those leads because we want to be moving those leads to a sales conversation.

We want to start thinking about segmenting because not everybody is going to be a good fit for you.

You want to be thinking about who you should be getting on the phone with…

Who should you be elevating to a conversation where you try to sell more of a high ticket program or service?

For the full transcript, please visit the blog here: https://system.ly/how-to-segment-prospects

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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I have a new quick episode for you today and this is a lesson that I apply in my business ALL the time.

It’s a lesson that our clients even live by.

It’s this concept “cash flow follows your calendar” and I heard it from Ramit Sethi.

He had a quote in his book that stuck with me.

“If you want to show me your priorities then let me see your calendar and bank account".

Essentially, if you’re not dedicating time or money to the things that you say are important to you — I’d argue they aren’t truly that important.

I’d even challenge you that it’s not a priority at all.

I highly recommend you give this episode a listen.

Or, if you’re a visual person, I recorded it for you on YouTube as well.

For the full transcript, please visit the blog here: https://system.ly/cashflow-follows-your-calendar

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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Experimenting and expanding.

I think this is a concept a lot of us have trouble wrapping our heads around.

At least when to do one vs. the other.

And so in this latest episode, I talk through this concept on when you should try to add something new to your business.

Whether it’s a new offer, new service, etc...

I learned this from a friend, and he gives a really good analogy and it goes a little something like this.

You’re in your kitchen.

You need something from your pantry and it just so happens to be on the top shelf, but you can’t reach it on your own (we’ve all been there, right?).

So we grab a stool that only has 3 legs.

And as we stand up on that stool and reach for that top shelf, we notice we’re a little shaky and we start to wobble.

I feel like a lot of us try to add and reach for things too quickly without making sure our foundation is solid.

You need to make sure you have a solid foundation before you even think about adding an additional service or offering to the mix and that’s what we talk about in the latest episode.

In the latest podcast, I break it down for ya.

For the full transcript, please visit the blog here: https://system.ly/experiment-and-expand

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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Have you ever had a sales call that you think went well, but you didn’t close them?

If so, it’s probably because you weren’t aware of the unique ingredients that you want to look for in a prospect.

I believe there’s a healthy mix of these two ingredients that can tell you if a prospect is ready to buy or not.

And this actually works twofold.

If YOU’RE looking to invest in a coach or a program and you don't have the healthy mix of these TWO ingredients, you're probably not going to buy it.

Curious to hear what those special ingredients are?

Get your pen and paper ready and let’s dive right in.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/how-to-know-if-a-prospect-is-ready-for-your-program

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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So last week in episode 8, we talked about your primary sales funnel and I promised you we’d dive into secondary funnels next, so here we are.

So a little recap.

We know that your primary sales funnel is really designed for people that are ready to buy.

And those that are ready to buy isn’t as large as you think.

Say you get 100 leads.

50 will never buy.

The “ready” buyers are only 15% of what’s left. So that’s 7.5 clients.

So that means, if you stopped there (which a lot of people out there are doing), you’re letting most of these prospects fall through the cracks.

So, while these leads aren’t converting as fast as you’d like them to, it doesn’t mean they won’t (and the data shows that to be true).

So, this is where your secondary sales funnel comes into play.

And that's how you follow up with those leads.

Are you ready to dive in?

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/your-secondary-sales-funnel

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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Okay, let’s jam on primary and secondary sales funnels for a hot sec.

Wait, what? There are two sales funnels!?

Yes, and there’s a reason we need a primary and a secondary sales funnel.

There’s a study I learned from Dean Jackson and in that study, there is data that breaks down why you need both a primary and secondary funnel.

But, a lot of people right now are talking about (and you’ve probably heard) that you don’t need a funnel.

Or you just need a simple one.

And that’s great, but that’s often the primary funnel that most gurus are talking about.

That’s for the problem and solution aware folks.

We can’t forget the people that aren’t going to buy right away.

AND that’s the majority of the people.

So, I’m going to break down why we need both in the latest episode.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/your-primary-sales-funnel

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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Disclaimer: Some of these links go to one of my websites and some may be affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.

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“Which of my services should I productize?”

This is a question we get a lot.

And the truth is, unfortunately, most people won't be able to tell you (myself included) exactly what to productize until you’ve done enough work. You can’t productize something you haven’t sold and or delivered before.

It just doesn’t work that way.

If you’re looking to make the transition to productized services and want to figure out what your offer should be, this episode is for you.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/what-should-my-productized-service-be

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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Disclaimer: Some of these links go to one of my websites and some may be affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.

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Entrepreneurs ARE the business.

CEO’s have systems that run the business.

I’d like for you to become the CEO.

So...you need systems.

But where do you start?

Rather, where SHOULD you start?

An order that will free you as the bottleneck from the most important areas in your business and free you to actually grow it….

With less headache.

Less energy.

Less stress.

If you implement the systems I break down in this episode IN THE ORDER I share...you’re on the fast track to a 7 figure systems based business.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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I see it all the time.

Your business hits a wall.

Something needs to change.

It’s ONE of these THREE things.

It’s always one of these three.

If these 3 all don’t align for you-you will 100% hit a wall, want to give up, feel the friction and resistance holding you back from growth.

When you and your business LOVE these 3 things and they play nice together…

You’re positioned for growth.

Actually, growth is now possible because the fact is, get one of these things wrong...buh bye.

If you want to breakthrough the wall you’re currently stuck at, this episode is for you…

Grab a pen and paper and get ready to take some notes.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/look-at-these-3-areas-when-you-hit-the-wall/

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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I heard something at a conference, but then got reframed and reiterated to me through working with one of my previous coaches that really transformed my business. And it was really hard for me to digest in the beginning and honestly instilled a little bit of fear in me and my team. But when we committed to applying what we learned it radically transformed how fast we were able to grow our business. It's this concept called the five ones.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/the-one-piece-of-advice-that-transformed-my-business/

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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We're talking about how to make this trend from generalist to specialist. I take you through a model that I created that shows you the journey from maybe where you're at right now, progressing all the way up to where you move through specialist and you start to become the CEO of your business. Giving you a business that you can control and a business that is successful and can continue to scale.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/generalist-vs-specialist/

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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---------Connect With Me On All The Social Places -------

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🔴 LinkedIn: https://www.linkedin.com/in/greghickman/

🔴 Subscribe to the audio podcast on iTunes: https://podcasts.apple.com/us/podcast/scalable/id1464034464

Disclaimer: Some of these links go to one of my websites and some may be affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.

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You've most likely heard the term productized service before and there's a lot of varying opinions on what productized means, but I really want to dumb it down for you and simplify, so that we can have an ongoing conversation around what it actually means. To me, a productized service is when you take what you're doing for your clients and you're able to not only sell it but also start to deliver it like a product, like a physical product.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/the-path-to-productizing-your-services/

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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💡 Join our Free Facebook Group, The The Scalable Service Provider: https://www.facebook.com/groups/SBLaunchPad/

---------Connect With Me On All The Social Places -------

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🔴 Subscribe to the audio podcast on iTunes: https://podcasts.apple.com/us/podcast/scalable/id1464034464

Disclaimer: Some of these links go to one of my websites and some may be affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.

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So in many cases, this may be a new concept for you, but this is kind of the ascension, so to speak, of clients and prospects working with you at higher and higher levels. Increasing your value, increasing the speed to results, increasing access and getting them up this ladder and how much they're paying you, etc. But there is something that I see happening in the marketplace right now that's being taught and leads service providers (specifically) a little bit astray and oversteps a huge opportunity.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/how-agencies-should-hack-the-value-ladder/

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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💡 Join our Free Facebook Group, The The Scalable Service Provider: https://www.facebook.com/groups/SBLaunchPad/

---------Connect With Me On All The Social Places -------

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Disclaimer: Some of these links go to one of my websites and some may be affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.

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For three years, my agency built funnels and automation systems for the biggest names in marketing today and since then have transformed that agency into a hyper-profitable training and consulting business. While everyone is out there talking about scale like it's some sort of destination, we'll be asking the real question. How do you transform your business into a more scalable model using the knowledge, skills and expertise that you already have? This podcast is here to give you the answer. Join me and follow along as I learn, apply and share the strategies I'm using to build my multimillion dollar business.

Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly

For the full transcript, please visit the blog here: https://system.ly/welcome-to-scalable-the-podcast/

🚀 Want to grow faster? Schedule a FREE Scalability Session with a member of our team. You can do that here: http://system.ly/apply

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Disclaimer: Some of these links go to one of my websites and some may be affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.

The AltAgency Show: Recent Episodes

Greg Hickman