Join remarkable CEO coaches and transformation experts Dr Stephen and Dr Pete on the audacious journey that is guaranteed to challenge, inspire and empower you to create a remarkable business as part of a remarkable life, not instead of one! Dr. Stephen and Dr. Pete have already trained thousands of chiropractors and leaders on how to create scaleable, durable and transferrable businesses. Each week you'll learn lessons from their growing experience and insights, generating acceleration for your personal and business transformation. The results will elevate you from having a job to owning a business that is remarkable, and help you become the CEO!
Everyone wants a bigger Vision Story of Success, but very few people have a decision-making framework strong enough to protect it. Dr. Stephen and Dr. Pete unpack why core values are the invisible force behind sustainable growth, resilient leadership, healthy relationships, and thriving businesses. Through practical frameworks and deeply personal stories, they reveal how alignment between values, vision, and daily behavior becomes the difference between burnout and peace, between chasing success and actually living it.
If success has ever felt harder than it should, the answer may not be working harder, but getting clearer about what truly matters. This episode will help you get there.
In This Episode You Will Discover:
Episode Highlights
01:15 - Core values can shape wealth far beyond finances, influencing business, health, marriage, family, and everyday life.
03:11 - Meaningful growth requires values strong enough to build resilience, character, and leadership capacity.
04:39 - A simple distinction reveals whether core values are guiding the business or merely decorating the wall.
08:04 - Sustainable success looks very different from a short burst of growth followed by exhaustion and burnout.
09:14 - The relationship between core values, vision, and behavior determines whether a leader is truly operating in alignment.
11:47 - Calendars, spending habits, attention, and energy often reveal personal values more clearly than words do.
13:55 - Misalignment between values and daily behavior creates stress, friction, and unnecessary difficulty.
16:49 - Burnout may be signaling something deeper than workload alone.
19:12 - Leaders can use core values as a practical standard for personal accountability, hiring, and team culture.
23:40 - One framework helps organize aligned values across life, marriage, parenting, finances, and business.
27:23 - A major personal dream becomes a real-world lesson in using values to make difficult decisions.
31:23 - Saying no to the wrong opportunity can protect freedom, peace of mind, and long-term success.
33:02 - The right technology should give chiropractors more time to care for people, not more work to manage. Dr. Pete speaks with Gabriel Doty from Success Partner ChiroHD about building smarter practice management software that streamlines workflows, improves efficiency, embraces meaningful AI innovation, and helps chiropractic practices scale with confidence while preparing for long-term success.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about ChiroHD visit: https://content.chirohd.com/remarkable-practice
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
Sometimes the reason patients keep losing their progress isn't because the adjustment was ineffective, but because an invisible stressor begins working against it the moment they leave the office. Dr. Malcolm is joined by Dr. Andrew Powell of Better Balance Orthotics to share the journey that led him from rejecting traditional orthotics to embracing an entirely different neurological approach that challenges conventional thinking about posture, spinal health, and rehabilitation. Through decades of clinical observation, research, and objective measurement, he explains how stimulating the feet instead of supporting them may help patients hold adjustments longer while creating better clinical outcomes and stronger practice systems. The conversation ultimately reveals why addressing one overlooked source of stress can change both the patient experience and the economics of a chiropractic practice.
In this Episode You Will Discover:
Episode Highlights
01:31 - A lifelong physical struggle becomes the starting point for a completely different way of thinking about the nervous system.
03:19 - One mentor’s recommendation leads to an overlooked idea that had been hiding in plain sight.
05:21 - A passing of the torch forces an unexpected decision about responsibility, purpose, and impact.
08:19 - The accepted explanation for scoliosis gets challenged by a question that goes one level deeper.
12:22 - A fundamental distinction between support and stimulation changes the entire orthotics conversation.
19:10 - One provocative idea raises the possibility that the problem may have started long before symptoms appeared.
22:37 - Objective testing begins answering whether patients are truly holding their adjustments better.
26:38 - A realization about day-one care reshapes the entire patient assessment and recommendation process.
29:43 - The barriers that normally complicate implementation turn out to be surprisingly small.
32:25 - An immediate patient reaction reveals why experience can be more persuasive than explanation.
35:12 - Dr. Eric sits down with Jeff Van Kampen from Success Partner Clinic Growth Accelerator to explore how chiropractic practices are using Meta ads, data tracking, and lead qualification systems to create more predictable patient growth. Jeff shares how filtration, conversion tracking, AI follow-up tools, and long-term patient nurturing are helping clinics improve lead quality, increase ROI, and scale with greater confidence and clarity.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Clinic Growth Accelerator please visit: https://growyourclinic.com/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
Meetings don't consume time. They create leverage. The moment a business begins to grow, the doctor faces a choice: remain the person solving every problem or become the leader who develops people capable of solving them. That transition rarely happens by accident, and it often reveals itself in the way meetings are run.
In this episode, Dr. Stephen and Dr. Pete unpack the Millionaire Meeting Framework, a seven-step process designed to transform meetings from routine conversations into high-leverage opportunities for alignment, accountability, leadership development, and execution. From creating clarity around PRIORITY to empowering team members to think critically and bring solutions instead of problems, this episode provides a practical roadmap for moving beyond owner-operator thinking and building a business that can grow through people rather than depend on them.
In This Episode You Will Discover:
Episode Highlights
02:10 - Meetings don't consume time. They create leverage, and the best leaders know how to multiply their impact through them.
05:17 - The fastest leaders aren't the ones who rush meetings. They're the ones who bring a framework.
07:14 - Question 1: How are you doing? A one-minute check-in sets the tone before the business begins.
08:20 - Question 2: What is our priority? Every great meeting starts by identifying the one constraint that matters most.
11:28 - Question 3: What is the objective of this meeting? Clarify the problem before trying to solve it.
15:08 - Question 4: What is your 1-3-1? Great leaders don't collect problems. They develop critical thinkers.
18:41 - Question 5: How can I help you? Support replaces rescue when a leader chooses coaching over taking ownership of every task.
20:47 - Question 6: Do we have a solution? Alignment happens when expectations become clear agreements.
21:02 - Question 7: What is your takeaway? Every meeting ends with do what, by whom, and by when.
21:45 - Imaging technology is evolving rapidly, and chiropractors have more opportunities than ever to improve efficiency and patient care. Dr. Pete sits down with J.R. Marsee from Success Partner Blue Ridge Imaging to explore turnkey imaging solutions, ongoing support, and the growing role of AI in modern chiropractic practices. Together, they discuss how the right technology partner can help practices operate with greater confidence today while preparing for the future.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Blue Ridge Imaging please visit: https://blueridgeimagingtechnologies.com
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
The ceiling wasn't clinical ability, passion or effort…It was the business model.
What happens when two busy practice owners realize they've both become the biggest obstacle to their own growth? In this case study, Dr. Aaron Collins and Dr. Nathan Clem share how two thriving but plateaued practices became one scalable business by replacing personality-driven growth with leadership, systems, and shared vision.
After spending 15 years running independent practices, they partnered together, embraced the Chiropractic Operating System, nearly doubled their business with a smaller team, and created more freedom for both their families and their future. Their story proves that sustainable growth isn't about working harder. It's about building a business that can grow beyond the people who started it.
In This Case Study you will:
Episode Highlights
03:14 - Two successful practices had both reached the same frustrating ceiling, proving that growth can stall even when a business appears successful.
04:13 - A New Year's Eve conversation between longtime friends became the unexpected beginning of a completely new business vision.
08:14 - The realization that a personality-driven practice could never outgrow the person leading it changed everything.
09:37 - One powerful distinction reframed growth forever: the greatest strength of a leader can eventually become the greatest weakness of the organization.
10:36 - Systems didn't replace leadership. They created the structure that allowed everyone on the team to perform at a higher level.
11:09 - Year after year, disciplined execution transformed one partnership into a business approaching twice its original size.
13:49 - Greater profitability became the vehicle for something even more valuable: more freedom, fewer clinical days, and a business designed around life.
17:41 - The biggest identity shift wasn't becoming a better clinician. It was letting go of being the center of the business.
21:19 - Building a "stop doing" list became just as important as building a to-do list for sustainable growth.
23:55 - The future belongs to practices that learn to build remarkable businesses, not just deliver remarkable care.
26:05 - A thriving practice deserves a financial strategy to match. Dr. Andrew welcomes Bel Gibbons from Success Partner Investorus Strategists to share how personalized financial planning, investment strategies, and long-term wealth creation help chiropractors turn today's success into tomorrow's legacy.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Investorus please visit: https://investorus.com.au
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
What if patients aren't saying no because of the price, but because they haven't experienced the value? Many doctors struggle with pricing because they're viewing it through the lens of cost rather than impact.
In this episode, Dr. Stephen and Dr. Pete unpack why experience and outcomes are the two forces that drive value, how pricing communicates value before a patient ever starts care, and why a remarkable patient experience creates opportunities that discounting never will.
From limiting beliefs around money to real-world examples of luxury purchases, restaurants, and patient care, this conversation challenges practice owners to rethink what they're actually selling and how that influences every pricing decision they make. The result is a powerful shift from defending fees to creating value that patients are happy to invest in.
In This Episode You Will Discover:
Episode Highlights
02:57 - What if the biggest obstacle to raising prices has nothing to do with your patients?
03:38 - How do you put a price on changing the trajectory of someone's life?
04:21 - The people most doctors think are broke may actually have a completely different problem.
04:54 - Why working harder can never fix a broken business model.
05:19 - The difference between something that costs less and something that's actually worth more.
07:13 - What changes when a doctor becomes fully convinced of the value they provide?
08:15 - Patients don't always make decisions based on price, but they always make them based on value.
09:34 - Why higher prices often create a stronger perception of quality before a word is spoken.
11:01 - What are patients really buying when they choose a practice?
14:07 - How quickly can one interaction convince someone they're in the right place?
17:30 - One bad experience was enough to erase everything that went right.
19:02 - Every patient is making a value calculation, whether they realize it or not.
19:59 - Remarkable isn't a marketing term. It's a standard.
21:51 - What are patients talking about when they leave your office?
24:23 - Were they paying for breakfast, or were they paying for something else entirely? 25:04 - Dan Anticich from Success Partner Twoconnect, joins Dr. Andrew to discuss how chiropractic practices can improve lead conversion, patient reactivation, and operational efficiency through dedicated offshore support. They explore how virtual team members help practices protect marketing investments, strengthen patient communication, reduce administrative workload, and create scalable systems that support sustainable growth.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Two Connect please visit: https://twoconnect.com.au/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
What if the biggest barrier to patient retention isn't your care, but the time it takes patients to get answers? Today’s patient wants answers fast. Today’s Chiropractor wants to increase speed, quality of care - and compensation for all of the above. Technology is the answer.
As patient expectations continue to accelerate, practices that can provide immediate clarity, faster care pathways, and greater certainty create a significant advantage. Dr. Timay sits down with John Conidi from Next Healthcare to explore how in-house radiology helps reduce patient drop-off, improve retention, mitigate medico-legal risk, and create new revenue opportunities for the practice. The conversation unpacks the financial realities of implementing imaging, the critical role of radiologist reporting in protecting both patients and providers, and how emerging AI technology may soon help identify urgent findings faster than ever before. The result is a compelling look at why imaging is becoming far more than a diagnostic tool. It's becoming a strategic driver of better patient experiences, stronger clinical outcomes, and sustainable practice growth.
In This Episode You Will Discover:
Episode Highlights
02:04 - Why the speed of getting answers may matter just as much as the quality of care.
02:41 - A simple referral for imaging may be creating more patient drop-off than most practices realize.
03:37 - The path from diagnosis to care changes dramatically when answers happen immediately.
04:09 - Every X-ray captures more than the spine, creating a level of responsibility many practitioners never fully consider.
05:45 - What if radiology reporting could become a strategic asset instead of simply another expense?
08:24 - The strongest return on an X-ray machine may have less to do with reimbursement than with practice growth.
09:16 - Convenience isn't just good service anymore. It's becoming a competitive advantage.
10:40 - Removing barriers to advanced imaging could dramatically shorten the patient's journey to answers.
15:19 - What if months of waiting for an MRI could become a matter of days?
16:52 - The future of radiology may not be faster reports, but knowing which patients need attention first.
19:05 - One routine image uncovered something nobody expected and completely changed the care plan.
19:36 - Taking the image is only the beginning. The real responsibility starts with everything that comes after.
20:39 - Dan Anticich from Success Partner Twoconnect, joins Dr. Andrew to discuss how chiropractic practices can improve lead conversion, patient reactivation, and operational efficiency through dedicated offshore support. They explore how virtual team members help practices protect marketing investments, strengthen patient communication, reduce administrative workload, and create scalable systems that support sustainable growth.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Next Healthcare please visit: https://nexthc.com.au/
For more information about Two Connect please visit: https://twoconnect.com.au/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
Many owners spend years building a successful practice only to discover they've built a business that still depends entirely on them. The result is a hidden ceiling on growth, freedom, and impact. Dr. Pete and Dr. Stephen challenge the conventional obsession with scalability and introduce a more powerful objective: durability. Through the concept of Week 13, they reveal how scheduled vacations become a leadership accelerator, a business stress test, and a catalyst for developing stronger teams, stronger systems, and greater trust. The payoff is a practice that continues to create value, serve patients, and grow even when the owner steps away.
The most expensive vacation is the one that you never take. The second most expensive vacation is the one that you have to shut the practice down to take it. Build DURABILITY into your practice so that you don’t have to pay for your vacation twice. Spend the money that you are going to lose.
In This Episode You Will Discover:
Episode Highlights
02:59 - A surprisingly simple recommendation reveals whether a business is truly built for growth.
03:43 - The distinction between scalability and durability changes the way success should be measured.
04:44 - One overlooked business metric dramatically impacts long-term value and freedom.
06:17 - A concept called Week 13 challenges conventional thinking about productivity and success.
08:27 - The most effective growth strategy may look suspiciously like stepping away.
08:36 - A powerful question exposes what must be true for a business to thrive without its owner.
09:29 - The connection between personal energy and business performance becomes impossible to ignore.
10:49 - Patient behavior often reveals a leadership issue hiding beneath the surface.
15:06 - An uncomfortable contradiction challenges the way many health-focused professionals live their lives.
17:37 - A decision that feels expensive in the short term may create outsized returns everywhere else.
18:58 - One experience can accelerate an associate doctor's growth faster than months of training.
21:21 - A looming deadline creates the kind of urgency that leadership development requires.
22:38 - The difference between being away and truly disconnecting becomes crystal clear.
25:38 - Dr. Chris is joined by Success Partner, Dr. David Fletcher of CLA to explore how neurocentric scanning technology transforms chiropractic communication and practice growth. They discuss using objective nervous system data to improve retention, scale with team leverage, increase PVA, and strengthen certainty in care planning. CLA’s technology enhances attraction, conversion, collections, and long-term scalability.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about CLA please visit: https://insightcla.com/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
The biggest choke on your growth probably isn't a lack of New Patients. It's the invisible money constraints hiding inside an otherwise successful practice. Dr. Pete and Dr. Stephen unpack how flawed pricing strategies, broken money beliefs, and ineffective money models quietly choke growth, reduce profitability, and limit impact. Through real-world examples, practical benchmarks, and a powerful reframe around value, conviction, and outcomes, they reveal how remarkable businesses create the resources needed to expand their mission. The payoff is a clear framework for identifying hidden revenue opportunities, strengthening confidence in recommendations, and building a business that can sustainably serve more people.
In This Episode You Will Discover:
Episode Highlights
03:27 - The breakthrough starts by identifying the single constraint that makes every other problem look bigger than it is.
05:13 - A thriving seven-figure practice discovers hidden revenue simply by delivering and charging for overlooked value.
08:24 - The difference between growth and profitability turns out to be smaller than most owners think.
09:40 - An industry-wide statistic exposes just how much untapped potential is sitting inside existing practices.
10:54 - Growth accelerates when attention shifts from solving five problems to eliminating one bottleneck.
17:14 - A common leadership habit quietly prevents owners from seeing money that's already available.
18:16 - The stories doctors tell themselves about pricing may be costing far more than they realize.
19:40 - A simple benchmark challenges whether value and fees are actually aligned.
22:15 - The real value gap isn't what is being delivered. It's what is never being communicated.
26:01 - One subtle shift in how recommendations are presented can completely change the response.
29:00 - A lesson about commitment, value, and human behavior reframes the entire money conversation.
30:27 - The distinction between selling a service and creating an outcome changes everything.
31:29 - A powerful distinction challenges the conventional relationship between service, value, and transformation.
33:23 - Dr. Lona sits down with Dr. Brian Capra from Success Partner ClinicMind to explore how chiropractic practices are evolving beyond traditional EHR systems into fully integrated growth platforms. They discuss how AI, automation, patient communication, and practice management are transforming attraction, retention, and scalability for modern clinics. Dr. Brian also shares how ClinicMind is helping practices simplify operations, improve patient experiences, and prepare for the future of chiropractic growth through one connected platform.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about ClinicMind please visit: https://www.clinicmind.com/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
What if the future of chiropractic growth has less to do with hiring more people and more to do with freeing the right people to fully serve? Dr. Pete Camiolo and Dr. Eric Kowalke, Founder and CEO of SKED, unpack how AI, automation, and operational systems are reshaping the modern chiropractic office without sacrificing the human connection that makes chiropractic powerful. From front desk overwhelm and rising operational costs to predictive retention technology and smarter patient communication, the episode reveals how technology can eliminate distraction, improve efficiency, and create a more remarkable experience for both patients and teams. The payoff is a compelling blueprint for scaling family-based care while protecting the heart of the profession.
In This Episode You Will Discover:
Episode Highlights
04:15 - A scheduling challenge uncovers a bigger mission to help technology create more meaningful human connection inside the practice
08:00 - Why patient experience often suffers when team attention is pulled away from the people standing right in front of them
11:15 - A powerful self-audit challenges leaders to identify the one operational weakness they already know needs attention
13:00 - The family atmosphere found in thriving practices is traced back to something far deeper than systems or procedures
16:45 - Growing operational demands expose the difficult balance between staffing needs, profitability, and expansion
19:15 - Rising payroll and benefit costs reveal why many traditional growth strategies are becoming harder to sustain
22:30 - A new approach to technology emerges as a way to amplify chiropractic impact without compromising core values
26:00 - Visionary growth goals collide with team capacity, creating a challenge familiar to many practice owners
29:00 - A series of "what if" questions reframes how offices think about administrative workload and operational efficiency
33:30 - Unexpected scheduling data reveals when people are most likely to seek help and take action on their health
39:00 - Artificial intelligence uncovers surprising retention patterns that may help practices identify patient drop-off before it happens
45:36 - Dan Anticich from Success Partner Twoconnect, joins Dr. Andrew to discuss how chiropractic practices can improve lead conversion, patient reactivation, and operational efficiency through dedicated offshore support. They explore how virtual team members help practices protect marketing investments, strengthen patient communication, reduce administrative workload, and create scalable systems that support sustainable growth.
Resources Mentioned
For more information about SKED please visit: https://sked.life
\To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Two Connect please visit: https://twoconnect.com.au/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
Most practice owners think team struggles come from staffing shortages, difficult personalities, or lack of motivation, but Dr. Pete and Dr. Stephen challenge that assumption head-on. Dr. Pete frames the conversation around identifying the primary constraint limiting growth, while Dr. Stephen focuses on accountability as the force that turns busyness into productivity. Together, they unpack the “four rights” of building a high-performing team: right people, right positions, right work, and right way. Getting these “4 Rights” right starts with your hiring process. Set Expectations and Agreements early in the relationship - and make sure that they understand that your business is a “High Accountability" environment.
Along the way, they reveal why A-Players thrive in accountable cultures, how unclear expectations quietly sabotage scalability, and why stronger leadership systems create greater focus, healthier culture, and sustainable growth.
In This Episode You Will Learn:
Episode Highlights
01:35 - A powerful vision emerges around identifying the single team constraint quietly limiting growth and scalability
02:43 - Counterintuitive insight reveals why most practice owners have a focus problem instead of an effort problem
04:21 - Accountability gets reframed as the force that transforms motion into measurable movement
05:44 - A deeper look at A players exposes why great team members actually demand accountability
07:07 - Positioning takes center stage as leaders confront the costly mistake of placing people outside their zone of genius
08:37 - Practical strategy separates roles, responsibilities, and outcomes into a framework teams can actually execute
10:56 - A sharp hiring distinction reveals why CEOs should stop selling candidates into the job
14:45 - A compelling leadership challenge emerges around creating measurable ownership instead of vague expectations
16:49 - Early hiring mistakes expose how fast-moving CEOs unintentionally sabotage team quality
21:00 - Vision for a world-class team comes alive through the metaphor of a band where every player owns their role
22:35 - The real financial cost of weak accountability surfaces through productivity, profitability, and team optimization metrics
27:58 - Stephanie Dove Blake from Success Partner Social Sparrow joins Dr. Pete to share her personal journey from witnessing the impact of chronic pain to helping chiropractors reach more patients through digital marketing. They discuss lead generation, patient conversion, AI, and the systems Social Sparrow uses to help practices attract, book, and serve more people.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Social Sparrow please visit: https://socialsparrow.com
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
Why Retention Is The Real Growth Strategy
Most practices assume retention problems start when patients stop showing up, but the real breakdown happens much earlier. Dr. Stephen and Dr. Pete unpack why patient compliance is the hidden constraint limiting growth, referrals, scalability, and long-term impact. Through a practical framework built around strong starts, clear agreements, and patient understanding, they reveal how retention is not a motivation problem but a communication and systems problem. The conversation explores how practices create “wanting,” why compliance drives every major business metric, and how better patient stewardship creates stronger outcomes, deeper loyalty, and sustainable growth.
In This Episode You Will:
Episode Highlights
02:01 - A compelling challenge emerges to stop chasing every problem and identify the one constraint capable of pulling the entire practice forward.
02:48 - Retention takes center stage as the overlooked driver behind better outcomes, stronger referrals, and sustainable revenue growth.
06:25 - An uncomfortable truth surfaces as retention is exposed as the area where even high-performing practices often struggle most.
08:03 - A deeper look at compliance reveals why patient follow-through is the leading indicator of long-term retention and retained revenue.
13:33 - The conversation introduces four critical agreements that determine whether a patient relationship begins with alignment or hidden friction.
15:50 - A sharp distinction reveals how weak retention is often the symptom of a weak start rather than a failure later in the patient journey.
19:18 - Dr. Stephen reframes conversion as a dialogue built around ownership, goals, and a clearly defined path forward.
21:12 - The hidden power of “wanting” emerges as the bridge between patient interest and long-term commitment to care.
23:23 - A practical metaphor illustrates how consistent momentum compounds when patients understand the value of staying in rhythm.
24:18 - The real breakthrough appears when patients connect recurring health challenges to the daily habits and stresses that keep recreating them.
29:53 - A deeper understanding of care becomes the turning point where compliance evolves into genuine belief and long-term retention.
31:19 - Scalability is redefined through retention as the conversation connects compliance, patient loyalty, and sustainable business growth.
34:06 - Dr. Lona sits down with Glen David from Success Partner Davlen Designs to explore how smarter clinic design can drive practice growth without adding square footage. Glen shares how strategic use of space, workflow optimization, and data-driven planning help practices improve efficiency, enhance patient experience, and create greater capacity to serve more people while scaling sustainably.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Davlen Design please visit: https://www.davlendesign.com/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
What if the biggest growth opportunity in a chiropractic business isn’t more marketing, more hours, or more staff, but simply maximizing what already exists? In this episode, Dr. Josiah Fitzsimmons, joins Dr. Pete to unpack the financial blind spots holding chiropractors back from greater profitability and impact. As the co-founder of Lucro, Dr. Josiah shares insights gathered from years of analyzing financial and operational data across hundreds of chiropractic clinics. Together, they explore the operational patterns, team utilization gaps, and decision-making frameworks that separate stagnant practices from scalable businesses. The conversation reveals how CEOs can use data to increase confidence, unlock untapped revenue potential, and build healthier, more profitable practices without immediately increasing overhead.
In This Episode You Will:
Episode Highlights
01:50 - Explore how combining business performance and clinical excellence creates a more complete framework for sustainable growth.
05:24 - Recognize why many practice owners struggle to scale when decisions are driven by opinions rather than operational clarity.
09:44 - Discover why maximizing existing resources often creates greater profitability than immediately expanding capacity.
11:32 - Examine the surprising revenue patterns that separate top-performing practices from the average clinic.
12:53 - Clarify the three-step scaling framework built around capacity awareness, optimization, and strategic expansion.
15:21 - Understand why team performance is often a reflection of systems, training, and operational structure rather than talent alone.
18:12 - Uncover how underutilized teams can quietly limit revenue growth despite significant investment in personnel.
24:15 - Identify how doctors performing non-essential responsibilities can become the primary constraint to business growth.
27:16 - Explore why long waitlists may signal operational bottlenecks rather than evidence of business success.
29:56 - Examine the profitability sweet spot where efficiency, capacity, and overhead reach their strongest alignment.
32:01 - Discover why the strategies that create early growth often become the very obstacles to reaching the next level.
34:55 - Learn how better data creates greater confidence when navigating complex business decisions and growth opportunities.
39:19 - Dr. Chris sits down with Dr. Steve Tullius of Success Partner Waitlist Workshops to explore how practices can attract the right patients through education-first marketing. They discuss how workshops build trust, create demand, and position doctors as the preferred solution. When communication creates certainty, growth becomes more intentional, predictable, and sustainable.
Resources Mentioned
Learn more about Lucro and schedule a strategy call, visit: https://morelucro.com/
Get Your Copy of the 2026 Lucro Industry Report here: https://report.morelucro.com/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Waitlist Workshops please visit: https://waitlistworkshops.com
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
spent $135,000 to spend the day with Alex Hormozi. Here’s what he taught me about the conversion process and selling chiropractic care.
If patients are not saying yes to care, the problem may not be your passion, your systems, or even your recommendations - it’s your offer.
Dr. Pete and Dr. Stephen break down why so many chiropractors struggle to convert despite deeply believing in what they do. Drawing from Dr. Stephen’s recent coaching experience with Alex Hormozi and the framework of the irresistible offer, this conversation unpacks the four factors that shape every conversion decision: dream outcome, perceived likelihood of achievement, time delay, and effort and sacrifice. From learning how to stop selling process and start selling transformation to creating a patient journey that feels clear, trustworthy, and achievable, this episode gives chiropractors a practical roadmap for increasing conversion, strengthening certainty, and helping more people commit to care with confidence.
In This Episode You Will:
Episode Highlights
01:04 - Identify why the question is not whether conversion has a constraint, but where that restraint is showing up.
04:12 - Discover how an irresistible offer becomes the first lens for diagnosing a stalled conversion process.
05:55 - Clarify why patients do not buy services, systems, or procedures before they believe in the transformation.
09:36 - Recognize how selling the outcome changes the emotional weight of the entire conversion conversation.
13:10 - Explore the four-part value equation that shapes whether a patient says yes or hesitates.
18:26 - Understand why conversion becomes a skill when the dream outcome is made specific, emotional, and compelling.
23:32 - Reveal how proof, testimonials, and certainty increase a patient’s belief that care can work for them.
27:05 - Examine how time delay becomes a conversion restraint when patients cannot see a faster path to results.
29:19 - Differentiate between a hard process and a supported process that makes commitment feel possible.
34:42 - Recognize how the right offer combines accountability, support, and clarity into a decision patients can trust.
36:15 - As a Success Partner, Chiro-Ads Academy brings a powerful, in-house approach to digital marketing that helps practices take control of new patient acquisition. As Dr. Eric sits down with Dr. Travis Stewart, the conversation reveals how early struggles with inconsistent agency results led to a proven system that lowers lead costs, improves conversion, and drives predictable growth through trust-based advertising and data-driven decision-making. If you are ready to create consistent, scalable growth you will want to explore how this system can transform your practice.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Chiro Ads please visit: www.makingmuvs.com/TRP
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
Your practice is stuck because you don’t have enough Qualified Leads to take you to the next level. In this episode, Dr. Stephen and Dr. Pete unpack the first and often most common bottleneck in practice growth: the inability to consistently attract the right people with the right message at the right time. Through the lens of the Theory of Constraints, they reveal why marketing struggles are rarely solved by simply “doing more marketing” and instead require deeper clarity around purpose, messaging, ideal patient profiles, and measurable systems. From refining the market message that cuts through the noise to understanding Marketing Spend, CAC (Cost to Acquire a Customer) and “Buyer Readiness”, this episode provides a strategic framework for chiropractors who want to stop spraying and praying and start building predictable attraction systems that scale influence, income, and patient impact.
In This Episode You Will:
Episode Highlights
01:44 - Identify how one primary constraint can quietly suppress growth across an otherwise healthy practice.
03:54 - Discover why true transformation begins when education unlocks awareness rather than simply delivering information.
05:28 - Recognize how unresolved attraction constraints keep practices stuck even when effort and intention remain high.
08:16 - Explore why great coaching often reveals hidden solutions that were already within reach.
11:12 - Clarify why the problem behind the problem must be solved before marketing tactics can produce meaningful growth.
14:23 - Uncover how defining an ideal client profile changes the precision and effectiveness of attraction strategies.
16:36 - Examine the three-part messaging equation required to cut through marketplace noise and create urgency.
18:06 - Reveal how trust-building systems increase patient readiness long before a conversion conversation begins.
20:38 - Differentiate between inconsistent marketing activity and the disciplined repetition required to create momentum.
27:31 - Understand why data-driven marketing eliminates stress and creates confidence in scaling patient acquisition.
28:43 - Dr. Rachel is joined by Dr. Kendall Price of Success Partner Elevate Marketing to unpack what it really takes to turn marketing into a true growth system for modern practices. They explore how Elevate moves beyond generic campaigns by blending brand identity with proven strategies, building trust through every step of the patient journey, and optimizing for real outcomes like patient show rates, not just leads. When marketing becomes intentional, relational, and data-driven, growth shifts from unpredictable to scalable and sustainable.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Elevate Marketing please visit: https://goelevatemarketing.com/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
You don’t have an effort problem - you have a FOCUS problem.
Most practices aren’t stuck because of a lack of effort, they’re stuck because they’re solving the wrong problems in the wrong order. In this episode, Dr. Stephen and Dr. Pete introduce the concept of the primary constraint and challenge the idea of “priorities” by reframing success around singular focus. Through the lens of the accountability grid and the five domains of business, they lay the foundation for a new way of thinking about growth: identifying, sequencing, and solving the one constraint that matters most right now. This episode sets the strategic framework for eliminating overwhelm, creating clarity, and unlocking the next level of performance. The payoff is a shift from reactive problem-solving to intentional, CEO-level decision making that drives real momentum.
In This Episode You Will:
Episode Highlights
01:55 - Recognize that every business faces multiple challenges, yet one primary constraint ultimately determines growth trajectory
03:55 - Understand the distinction between having many problems and identifying the single priority that creates leverage
08:40 - Discover that most growth plateaus are caused by a lack of focus rather than a lack of effort
09:05 - Explore the CEO’s role as the “human magnifying glass” directing energy and resources toward one outcome
11:10 - Examine how concentrated focus ignites momentum instead of spreading effort across multiple weak initiatives
16:03 - Identify the importance of sequencing constraints rather than attempting to solve everything simultaneously
17:31 - Differentiate between symptoms and true constraints when moving to the next level of growth
18:21 - Clarify how the five domains of business align with the patient journey and operational structure
22:12 - Reveal the hidden cost of ignoring constraints in both impact and income
25:21 - Uncover the most common primary constraints across attraction, conversion, retention, team, and money
27:48 - Dr. Eric DiMartino is joined by Mark Murdock of Aspen Live Well to explore how light therapy expands chiropractic impact and revenue. They discuss class IV laser, full-body photobiomodulation, and scalable business models that generate recurring income without requiring doctor time. Light therapy accelerates healing, attracts new patients, and creates a profitable business within a practice.
Resources Mentioned
Download your copy of the Accountability Grid here: https://go.theremarkablepractice.com/remceo-ep357-acctgrid
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Aspen Live Well please visit: https://aspenlivewell.com/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
From Motivation to Incentivization: How PPFG Changes Everything
Most practice owners try to motivate their teams, but motivation is unreliable and short-lived. Incentivization, on the other hand, is structural and drives consistent behavior. When incentives are unclear or misaligned, teams default to average effort instead of tapping into discretionary energy.
Dr. Pete and Dr. Stephen break down how to intentionally connect outcomes, behaviors, and rewards so that performance becomes predictable and scalable. By aligning incentives with what truly matters and using the PPFG (Personal, Professional, Financial Goals) framework to uncover what drives each team member, leaders can create an environment where people are fully engaged, retention improves, and growth becomes inevitable.
In This Episode You Will:
Episode Highlights
02:23 - Explore how alignment between purpose, performance, and profitability unlocks sustained energy and engagement.
03:43 - Discover how discretionary energy represents the hidden performance multiplier inside every team member.
04:50 - Examine the structured process of linking outcomes to behaviors as the foundation for effective incentivization.
06:26 - Differentiate alignment as the true driver of success beyond effort or activity alone.
09:02 - Uncover how removing judgment allows leaders to better understand what truly motivates individual team members.
11:05 - Identify the importance of creating mechanisms that ensure consistent and meaningful incentivization conversations.
14:15 - Reveal how lack of clarity around personal, professional, and financial goals leads to disengagement and eventual turnover.
17:26 - Clarify how a humble, relationship-first approach strengthens trust and opens the door for deeper alignment.
21:31 - Understand that helping people achieve their goals becomes the strongest driver of long-term retention.
22:41 - Recognize that failure to grow is the most expensive outcome, reinforcing the necessity of aligned incentives and performance systems.
25:06 - Dr. Chris is joined by Success Partner, Dr. David Fletcher of CLA to explore how neurocentric scanning technology transforms chiropractic communication and practice growth. They discuss using objective nervous system data to improve retention, scale with team leverage, increase PVA, and strengthen certainty in care planning. CLA’s technology enhances attraction, conversion, collections, and long-term scalability.
Resources Mentioned
Download your copy of the PPFG Worksheet here: https://go.theremarkablepractice.com/remceo-ep355-ppfg
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about CLA please visit: https://insightcla.com/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
Dr Peter Kevorkian and Life West: Building the Next Generation of Successful Chiropractors
Great chiropractors don’t happen by accident, they are built through philosophy, precision, and intentional leadership.
Dr. Stephen had the pleasure of sitting down with Dr. Peter Kevorkian, President of Life West Chiropractic College, to unpack what it truly takes to develop chiropractors who are confident, competent, and prepared to succeed. Drawing from decades in practice and leadership, Dr. Kevorkian shares how Life West is redefining chiropractic education through clinical specificity, integrated philosophy, and a commitment to certainty. This episode reveals a clear framework for developing not just graduates, but chiropractors who can lead, communicate, and deliver at the highest level. The result is a compelling vision for the future of chiropractic education, and the role Life West is playing in shaping it.
In This Episode You Will:
Episode Highlights
02:15 - Discover how decades of high-level practice experience now inform a leadership role shaping future chiropractors
04:25 - Understand the shift from personal practice success to developing impact through chiropractic education
06:40 - Recognize the responsibility of educational institutions to perpetuate and strengthen the profession
07:10 - Examine the current challenges in chiropractic education, including declining enrollment and future workforce concerns
08:30 - Reveal how financial support and engagement from practitioners can directly influence the strength of chiropractic schools
10:45 - Differentiate how Life West is prioritizing technical specificity over generalized training approaches
12:10 - Explore how certainty is developed through clinical mastery, not just theoretical understanding
15:20 - Clarify how Life West integrates philosophy into every aspect of its curriculum rather than isolating it
18:15 - Identify how students are trained to think like professionals, not just memorize information
22:30 - Uncover how developing a business mindset early prepares students for real-world success
27:10 - Examine how aligning strengths and roles impacts long-term success for graduating chiropractors
31:45 - Recognize the importance of preparing chiropractors for multiple paths while maintaining clinical excellence
41:41 - Dr. Chris sits down with Dr. Steve Tullius of Success Partner Waitlist Workshops to explore how practices can consistently attract the right patients by leading with education, not promotion. They break down how a proven workshop system fills rooms with high-intent patients, builds trust before the first visit, and positions doctors as specialists in solving complex, meaningful health challenges. When marketing aligns with purpose and communication builds certainty, practices don’t just grow—they attract the patients they were meant to serve.
Resources Mentioned
For further details from Dr Peter Kevorkian's interview, please visit:
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Waitlist Workshops please visit: https://waitlistworkshops.com/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
The GWC Framework: Why “Wants It” Determines Everything!
The biggest hiring mistake in a chiropractic business usually is not talent, training, or even culture fit. It is putting someone in a seat they do not actually want.
Dr. Stephen and Dr. Pete unpack the GWC framework from Traction and show why “Wants It” is often the hidden reason behind underperformance, turnover, frustration, and team instability. They break down how to properly evaluate whether a team member gets the role, wants the role, and has the capacity to perform it, while challenging CEOs to stop selling people on positions and start building a stronger hiring process. The payoff is a more aligned team, healthier culture, lower turnover, and a business that can grow with greater clarity and momentum.
In This Episode You Will:
Episode Highlights
03:51 - Recognize that underperformance, quitting, and firing often begin long before the visible breakdown appears inside the practice.
04:46 - Discover how the GWC framework reveals a deeper predictor of whether someone will truly succeed on a team.
06:25 - Understand why a person can clearly get the role and still fail simply because the internal desire to own it is missing.
08:05 - Uncover how misalignment between a position and a person’s real motivation quietly sabotages performance over time.
09:44 - Clarify that wanting the role is what makes hard work sustainable when the pressure and difficulty inevitably rise.
10:41 - Examine why CEOs must stop guessing about role fit and start asking direct questions that expose real understanding and commitment.
12:28 - Reveal the costly mistake of selling people on a role instead of testing whether they will fight for it themselves.
16:03 - Differentiate between moving slowly in hiring and moving precisely by asking better questions that expose fit earlier.
19:23 - Explore how many chiropractors discover too late that loving chiropractic is not the same as wanting to be a business owner.
21:30 - Identify how most persistent business pain traces back upstream to a team issue and, more specifically, a right-seat issue.
24:37 - As a Success Partner, Chiro-Ads Academy brings a powerful, in-house approach to digital marketing that helps practices take control of new patient acquisition. As Dr. Eric sits down with Dr. Travis Stewart, the conversation reveals how early struggles with inconsistent agency results led to a proven system that lowers lead costs, improves conversion, and drives predictable growth through trust-based advertising and data-driven decision-making. If you are ready to create consistent, scalable growth you will want to explore how this system can transform your practice.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Chiro-Ads Academy please visit: www.makingmuvs.com/TRP
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
Most business owners think investing means looking outside their business, but the greatest returns are often sitting right inside it.
In this episode, Dr. Pete and Dr. Stephen break down how CEOs can think differently about money, shifting from passive investing to intentional reinvestment that drives growth, capacity, and long-term wealth. They introduce the concept of ROIC, showing how marketing, infrastructure, profit centers, and people create exponential returns when approached strategically. This is not about spending more, it is about investing smarter, aligning resources with value creation, and building a business that produces both impact and abundance. The payoff is a clear roadmap for where to deploy capital to generate the highest return while expanding reach and influence.
In This Episode You Will:
Episode Highlights
02:01 – Discover the early lesson that reinvesting in the business is the most powerful investment a CEO can make.
02:57 – Understand the principle that money follows value, reframing income as a byproduct of solving problems and helping people.
03:36 – Recognize that most financial advice does not apply to business owners, who operate with fundamentally different opportunities.
05:18 – Examine the concept of return on invested capital as the key lens for evaluating every financial decision.
05:50 – Compare investment vehicles and uncover why businesses often produce significantly higher returns than traditional assets.
08:27 – Identify marketing and lead generation as the first and most critical area for reinvestment and growth.
10:34 – Clarify the importance of tracking CAC, LTV, and LTV to CAC ratios to eliminate guesswork in marketing performance.
13:20 – Reveal that once marketing is optimized, scaling investment becomes the fastest path to growth.
18:56 – Explore how adding profit centers requires readiness, infrastructure, and disciplined positioning to avoid confusion.
23:29 – Uncover how optimizing physical space and equipment removes bottlenecks and unlocks hidden capacity.
28:39 – Examine how hiring A players creates exponential leverage and higher returns compared to lower-level hires.
31:47 - Dr. Rachel is joined by Dr. Kendall Price of Success Partner Elevate Marketing to unpack what it really takes to turn marketing into a true growth system for modern practices. They explore how Elevate moves beyond generic campaigns by blending brand identity with proven strategies, building trust through every step of the patient journey, and optimizing for real outcomes like patient show rates, not just leads. When marketing becomes intentional, relational, and data-driven, growth shifts from unpredictable to scalable and sustainable.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Elevate Marketing please visit: https://goelevatemarketing.com/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
What if the fastest way to grow your income wasn’t adding more patients, more hours, or more complexity but simply uncovering what’s already there?
Dr. Pete and Dr. Stephen reveal that profit is not automatic in a growing practice, and in fact, it often erodes unless it’s intentionally protected. They walk through seven hidden profit levers already inside most businesses, from undercharging and outdated pricing to inefficient financial models and underutilized capacity. The framework is simple but powerful: reclaim value, optimize what already exists, and align your business model with both purpose and profitability. The payoff is immediate and practical, giving CEOs the ability to find, capture, and multiply profit without starting from scratch.
In This Episode You Will:
Episode Highlights
02:09 - Discover the provocative idea that significant profit may already exist inside the business, waiting to be uncovered rather than created.
02:32 - Understand the distinction that growth is natural for a practice, but profit requires intentional protection and vigilance.
02:56 - Recognize that profitability is not passive and must be actively managed as complexity and expenses increase.
05:06 - Identify how failing to charge for services already being delivered creates immediate and unnecessary profit leakage.
05:42 - Examine how uncharged value quietly accumulates across systems, representing pure profit that is never captured.
10:15 - Explore how stagnant pricing in a rising-cost environment gradually erodes margins and weakens financial sustainability.
12:14 - Uncover how small pricing adjustments can disproportionately increase profit margins without changing delivery.
14:57 - Differentiate between care plans and financial plans, revealing how structure and payment design influence commitment and revenue.
18:13 - Reveal how monthly recurring revenue models dramatically increase both retention and lifetime value.
22:48 - Clarify that increasing volume through efficiency and effectiveness can unlock significant profit without adding overhead.
34:28 - Examine the critical distinction between owning a job and building a business, especially as teams and complexity grow.
40:00 - Dr. Kevin connects with Margaret Rosloniec from Success Partner Fortis to reveal how the right financial infrastructure fuels scalable, sustainable growth for modern practices. They break down how Fortis automates recurring revenue, stabilizes cash flow, and removes front-desk friction so teams stay focused on mission over money. When payments become seamless and reliable, growth stops being limited by systems and starts being driven by vision.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Fortis please visit: https://fortispay.com/chiropractic/
To book a meeting with Fortis, please visit: https://hubs.ly/Q03FRwtC0
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
Growth does not stall because the vision is wrong. It stalls because the systems built for one level of business are being forced to carry the weight of the next.
This conversation unpacks the operational breakpoints that every growing practice faces, showing how pressure moves predictably through marketing, sales, delivery, team, and finances as revenue rises. Dr. Pete and Dr. Stephen introduce a practical framework for recognizing where systems are about to fail, why breakdown is a normal feature of growth, and how CEOs can anticipate stress before it turns into chaos. The payoff is a more mature way to lead a scaling practice: with foresight, better decisions, and the confidence to grow through pressure instead of reacting to it.
In This Episode You Will:
Episode Highlights
02:07 - Recognize the sobering premise that many practice owners inherited a broken business model, creating the need for a different path to growth.
03:00 - Clarify that business correction happens in layers, and that each new level of growth exposes a deeper operational issue beneath the surface.
06:12 - Understand the reframing that constant frustration is not evidence of failure, but evidence of being in business and actively growing.
07:46 - Discover why the CEO’s responsibility is not just to cast vision for opportunity, but to anticipate the real challenges coming next.
12:00 - Examine the idea that systems tend to break at roughly every half-million dollars in annual revenue, forcing a new iteration of operations.
13:21 - Uncover how improving marketing can quietly expose weakness in the conversion process, revealing that growth often breaks the next link in the chain.
14:10 - Differentiate the moment when stronger conversion no longer feels like progress because delivery and retention start to deteriorate under the load.
15:10 - Explore how pressure moves linearly through the business like a shockwave, eventually reaching team capacity and financial strain.
21:34 - Identify the shift from spinning plates to coordinated gears, where data and preparation replace drama as the business scales.
26:37 - Reveal the deeper CEO mindset that growth is not about avoiding breakpoints, but about expecting them and leading through them on purpose.
27:38 - Dr. Chris Grier sites down with Dr. Ray Foxworth to highlight how Success Partner, ChiroHealthUSA helps practices operate with greater compliance and financial clarity. Built on a proven DMPO model, it enables smarter fee setting, reduces risk, improves profitability, and keeps care accessible, empowering doctors to grow confidently while serving more families. If there’s uncertainty around fees, discounts, or compliance, this conversation brings the clarity needed to move forward with confidence.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about ChiroHealthUSA please visit: https://www.chirohealthusa.com/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
In a profession filled with passion for care but confusion around business, the real breakthrough comes from mastering the systems that drive retention and revenue.
Dr. Pete is joined by Dr. Miles Bodzin and Holly Jensen of Cash Practice to confront a hard truth facing many practices: strong clinical skills alone cannot overcome a broken business model. Together, they unpack how flawed financial structures and inconsistent systems quietly erode patient trust, retention, and long-term growth. By reframing care plans, separating financial agreements, and implementing predictable, system-driven payment models, they reveal a clear path to transforming unstable revenue into scalable, recurring income. The result is a practice that delivers better outcomes, creates financial certainty, and gives doctors the freedom to lead with confidence instead of constant pressure.
In This Episode You Will:
Episode Highlights
0:05:11 - Recognize that clinical excellence alone cannot drive outcomes if the business infrastructure fails to support patient follow-through.
00:10:31 - Clarify why systems, not effort or personality, determine whether patients stay, complete care, and transition into long-term wellness.
00:11:33 - Reveal how a recurring revenue model transforms financial stability and creates freedom to lead, grow, and plan the future with certainty.
00:16:14 - Identify how mishandling financial conversations becomes the fastest way to erode trust and destabilize the doctor-patient relationship.
00:18:34 - Explore how payment structure directly influences patient behavior, retention, and long-term engagement in care.
00:20:40 - Examine how prepayment models can unintentionally sabotage retention by disrupting consistent behavioral patterns.
00:29:49 - Uncover how long-term growth and profitability are primarily driven by retained wellness patients, not new patient acquisition.
00:31:18 - Differentiate between education and behavior, revealing that understanding alone does not drive patient adherence or retention.
00:34:07 - Recognize that scalable systems create predictable outcomes, transforming inconsistent effort into sustained business performance.
42:26 - Dr. Eric DiMartino is joined by Mark Murdock of Aspen LiveWell to explore how light therapy expands chiropractic impact and revenue. They discuss class IV laser, full-body photobiomodulation, and scalable business models that generate recurring income without requiring doctor time. Light therapy accelerates healing, attracts new patients, and creates a profitable business within a practice.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Aspen Live Well please visit: https://aspenlivewell.com/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
What if the biggest constraint on growth is not systems, strategy, or marketing, but identity? Dr. Pete and Dr. Stephen unpack the shift required to move from owner operator to true CEO and confront the uncomfortable truth that building a world class business requires building a world class team. Drawing from years of experience leading high-volume practices and coaching hundreds of chiropractors, they explore the ascension from being the machine to building the machine. This conversation challenges outdated mindsets, reframes team building as a core CEO responsibility, and calls leaders to embrace the discipline, clarity, and standards required to create A-Player environments. When identity shifts, teams transform and breakthrough becomes possible.
In This Episode You Will:
Episode Highlights
02:34 - Identity is positioned as the starting point for growth long before strategy or systems are addressed.
03:22 - A familiar metaphor reframes leadership development as transformation rather than improvement.
04:22 - An uncomfortable leadership truth challenges the way hiring and team turnover are viewed.
06:02 - A subtle but profound shift in responsibility separates operators from true CEOs.
09:29 - A baseball analogy reveals why the most important moment in team success happens before the season begins.
10:15 - A clear fork in the road is presented between excellence and long-term frustration.
12:53 - Three distinct professional identities are exposed, each requiring different mastery.
16:29 - Breakthrough is reframed as something that requires internal change before external expansion.
20:58 - Extreme ownership surfaces as the non-negotiable foundation for culture and performance.
24:57 - Dr. Sebastian Bonnin sits down with Success Partner Justin Maxwell of Big Life Financial to explore how chiropractors can turn growing practice income into real wealth. They discuss why many doctors increase revenue yet remain financially stuck as spending rises alongside income. Justin shares how Big Life Financial helps implement financial operating systems that allow doctors to build wealth outside the practice while it grows, along with proactive tax strategies that help them legally keep more of what they earn.
Resources Mentioned
Learn more about the TRP Remarkable Business Immersion on March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Big Life Financial please visit: https://biglifefinancial.com/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
Designing A Practice That Actually Makes Money: What if the reason your profit feels tight has nothing to do with your effort and everything to do with your model?
Dr. Stephen and Dr. Pete challenge the inherited chiropractic business structure and expose why it works for the owner operator but collapses under scale. They unpack the critical difference between your practice model and your financial model and explain why adding associates or growing volume without understanding gross profit only magnifies the problem. This conversation walks you through the core financial mechanics that drive sustainable profitability and shows you how to reverse engineer your numbers, so you lead as an intentional CEO. When you understand the math behind your business, you stop reacting to leftovers and start designing predictable profit.
In This Episode You Will:
Episode Highlights
02:39 - A deeper motivation behind impact and scale is revealed, reframing business growth as a responsibility rather than a personal ambition.
06:25 - A bold claim challenges the inherited chiropractic business model and surfaces the hidden flaw that appears when complexity increases.
07:16 - The owner operator structure is examined, exposing why it feels stable at first but begins to fracture when additional providers are added.
12:46 - The illusion that effort and hustle can compensate for structural financial problems is dismantled with direct clarity.
13:45 - Scaling is redefined as preserving or increasing profitability, separating true growth from simply doing more.
16:23 - The concept of reverse engineering profit introduces a proactive approach to financial leadership instead of reacting to year end leftovers.
22:41 - Breakthrough is framed as impossible inside a broken model, emphasizing the necessity of repair before expansion.
27:50 - Accounting is positioned as the language of business, elevating financial literacy from optional to essential.
30:54 - Clear gross profit margin benchmarks are established, providing a measurable standard for financial health and scalability.
33:30 - Dr. Chris is joined by Success Partner, Dr. David Fletcher of CLA to explore how neurocentric scanning technology transforms chiropractic communication and practice growth. They discuss using objective nervous system data to improve retention, scale with team leverage, increase PVA, and strengthen certainty in care planning. CLA’s technology enhances attraction, conversion, collections, and long-term scalability.
Resources Mentioned
Learn more about the TRP Remarkable Business Immersion on March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about CLA please visit: https://insightcla.com/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
How to Align Your Financial Model with Your Practice Philosophy: Building Recurring Revenue Through Cultural Alignment
If you want to understand the true culture of a practice, follow the money. Show me how the money works in a business and I will show you the culture of that business. Dr. Stephen and Dr. Pete unpack a powerful truth: your financial model is a direct reflection of your philosophy, and any misalignment creates friction that limits growth, retention, and impact. They break down the three primary barriers to long-term patient success—time, convenience, and money—and reveal how mapping, efficiency, and recurring revenue models eliminate friction while reinforcing a wellness-based vision. When your payment structure aligns with your clinical recommendations and your belief about lifetime care, you create a culture where patients stay, teams are energized, and predictable revenue fuels sustainable growth.
In This Episode You Will:
Episode Highlights
01:07 – A deeper look at why the way money moves through a practice quietly reveals what the business truly stands for.
03:25 – The moment retention shifts from a metric to a responsibility rooted in long-term patient outcomes.
05:31 – Where patient consistency really begins to break down and the subtle friction most practices overlook.
06:47 – The leadership habit that keeps vision alive inside the team instead of slowly fading into the background.
10:35 – What full congruency actually looks like when philosophy shows up in every corner of the practice.
11:35 – Why pre-mapping patient visits changes the entire retention conversation before problems start.
13:08 – The mindset shift that reframes what patients are truly paying for in modern chiropractic care.
14:17 – The quiet power of separating clinical commitment from financial commitment.
18:51 – What starts to break down operationally when friction builds inside long-term patient experiences.
20:56 – How the membership model begins to relieve pressure while creating more predictable growth.
24:44 - Dr. Rachel Hovey is joined by Dr. Naota Hashimoto to explore how Success Partner, TrackStat helps chiropractic practices operate smarter. From AI-driven workflows and no-show automation to real-time stat tracking and recall prioritization, the platform streamlines operations, strengthens accountability, improves retention, and empowers teams to make confident, data-driven decisions that fuel sustainable growth.
Resources Mentioned
Learn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about TrackStat please visit: https://www.trackstat.org/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
For 135 years Chiropractors have been lied to…They’ve been told that you are either in it for the patients - or in it for the money. Nothing could be further from the truth. Where you land on this issue can be the #1 determiner of your practice and business success - and the joy that you experience from both.
Most chiropractors say they want to grow, but very few are truly fluent in the language of money. In this final installment of the five-part series on the two sides of the chiropractic coin, Dr. Stephen and Dr. Pete unpack the financial side of a Remarkable Business and why understanding revenue, margin, and profit is not optional for sustainable impact. They clarify the distinction between a healthy practice and a healthy business, introduce the five essential financial KPIs every CEO must master, and challenge the belief that working harder solves financial problems. When you understand how money works, you stop guessing, start leading, and build a business that funds your mission rather than drains it.
In This Episode You Will:
Episode Highlights
01:53 - Discover the critical distinction between the practice side and the business side of the chiropractic coin and why mastering both is essential for long-term success.
02:30 - Understand that greater impact and greater income are naturally connected when your business is structured properly.
04:40 - Recognize that a remarkable practice does not automatically equal a remarkable business and why both must be intentionally built.
11:40 - Reflect on the limiting belief that making money is enough, when true stewardship requires understanding how money actually works.
12:21 - See how avoiding accounting creates blind spots that prevent optimization and leave profit on the table.
16:09 - Learn why tracking collections consistently is foundational to operational and financial control.
16:39 - Clarify how Collection Visit Average reveals whether you are truly profitable per adjustment.
17:53 - Discover why Monthly Recurring Revenue creates stability, predictability, and long-term sustainability.
22:11 - Understand that gross profit margin determines whether scaling your practice is wise or financially dangerous.
26:28 - Recognize that net profit margin and absolute net profit are the ultimate indicators of financial health and CEO-level leadership.
27:34 - Dr. Kevin Day is joined by Success Partner, Dr. Jeff Langmaid of The Smart Chiropractor to discuss using consistent email communication to improve patient retention, reactivations, and overall profitability. They discuss key metrics like net momentum and lifetime value, emphasizing that keeping and reactivating patients is far more cost-effective than constantly acquiring new ones, leading to stronger, more sustainable practice growth.
Resources Mentioned
To download your copy of the Practice and Business Metrics, please visit: https://theremarkablepractice.com/podcast-ep346-metrics
Learn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about The Smart Chiropractor please visit: https://thesmartchiropractor.com/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
Most teams are capable of far more than they are currently giving, but the gap is rarely about effort or attitude. Dr. Stephen and Dr. Pete break down why discretionary energy is the true driver of performance and how leaders unintentionally suppress it by failing to connect people to the business model. When team members understand how their daily work influences revenue, profit, and opportunity, alignment replaces compliance and energy rises naturally. By shifting focus from motivation to measurement, leaders gain a clear framework for evaluating managers, strengthening team capacity, and creating sustainable growth without burnout.
In This Episode You Will:
Episode Highlights
01:33 - Discretionary energy is introduced as the hidden gear inside every team member that leadership either activates through alignment or suppresses through misalignment.
02:19 - Financial alignment is framed as the missing link between daily responsibilities, revenue, profit, and why team members should care about business performance.
03:17 - The four requirements of a world-class team are clarified as right people, right seats, right work, done the right way.
04:46 - Employee stickmo begins, revealing how long A players actually stay and how turnover often exposes management or cultural breakdowns.
06:38 - Employee net promoter score is introduced as a leadership diagnostic measuring whether team members would enthusiastically refer others to work in the organization.
09:39 - Internal patient referrals from staff are positioned as a real-time indicator of engagement, belief, and cultural buy-in.
12:22 - Direct report goals completed is identified as the most powerful KPI for evaluating manager effectiveness and team performance.
13:26 - The 80 percent goal completion standard is defined as the benchmark for healthy management and accountability.
14:43 - Labor cost begins as a COO-owned metric directly tied to profitability, cost of services delivered, and operational stewardship.
17:03 - Revenue per employee is introduced as the key indicator for identifying $250,000 growth breakpoints before capacity strain causes the business to stall or break.
Resources Mentioned
Learn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
Most practices track numbers, but very few track the metrics that actually drive growth. Dr. Pete and Dr. Stephen break down the ten measurements that determine whether a practice is building momentum or quietly leaking it. This conversation reframes metrics away from surface-level activity and into leadership tools that reveal retention, stability, and profitability. By clearly separating practice metrics from business metrics, the framework shows how operational performance and financial outcomes are directly connected. The result is clarity and control. When the right metrics are measured consistently, decisions become simpler, leadership becomes stronger, and growth becomes predictable.
In This Episode You Will:
Episode Highlights
06:34 - Dr. Pete frames the series around the two sides of the coin and why commitment is the center that makes both work
08:30 - Dr. Stephen clarifies the three identities required to grow: doctor, operator, and business owner
14:26 - The conversation defines KPIs as the measurement system that organizes focus and exposes what to fix
Practice Metrics
19:14 - Stick rate defines how long people stay under care and where retention breaks down by visits, months, or milestones
22:32 - Kept visit average (KVA) is introduced as the daily retention signal showing how consistently people show up as scheduled
25:24 - Compliance percentage is established as the core retention driver indicating whether patients follow care recommendations
26:37 - Inactives and churn rate expose how many people are silently leaving and why defining “active” matters
31:30 - Total active patients reframes growth away from visits per week and toward the size of the active care base
Business Metrics
33:29 - Collection visit average (CVA) measures what the practice collects per visit and can be segmented by stage of care
35:06 - Lifetime value (LTV) connects retention to economics by combining patient visit average with collection visit average
39:49 - Total revenue is tied back to retention through volume of visits driven by people staying in care
40:29 - Monthly recurring revenue (MRR) and annual recurring revenue (ARR) are positioned as the stability engine of the model
41:51 - Retained revenue measures the durability of the recurring model by showing how much revenue stays after churn
Resources Mentioned
Learn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
Growth does not break down because chiropractors lack passion. It breaks down because conversion systems and metrics are either unclear, slow, or unmanaged. Dr. Pete and Dr. Stephen break down the exact conversion and sales metrics that separate busy offices from scalable, profitable businesses, and why mastering them is no longer optional in 2026. They unpack how speed, clarity, and conviction drive patient commitment, how operational KPIs translate into real revenue, and why recurring metrics reveal the true health of your business. This conversation reframes conversion as belief transformation, sales as service, and growth as a measurable, repeatable outcome.
In This Episode You Will:
Episode Highlights
01:15 – Why this episode marks the shift from marketing conversations into conversion and sales as the next growth constraint
08:09 – How ROI should be evaluated through lifetime value, not short-term expense
09:33 – The financial reality of stagnation and why not growing creates compounding problems
10:26 – Redefining success benchmarks and why three million has become the new one million
14:37 – The core truth that frames the episode: you can only help the people you convert
15:02 – Reframing sales as care, conviction, and responsibility rather than persuasion
18:05 – Breaking down attraction, conversion, and retention as a sequential operational system
25:28 – Introducing the Rule of 72 and how speed now determines conversion outcomes
30:14 – What actually drives Day One to Day Two follow-through and patient commitment
36:15 – Translating conversion into business health through recurring and reactivated revenue
Resources Mentioned
Learn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
Golden Ticket Giveaway to the Upcoming Immersion - DM the words ‘Podcast Business Immersion’ on The TRP Instagram page - https://www.instagram.com/theremarkablepractice/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
The PRACTICE is the Clinical Entity that exists to deliver better health outcomes for the PATIENT.
The BUSINESS is the Economic Engine that exists to drive Profit for the Owners and the Team.
Dr. Stephen and Dr. Pete kick off a powerful five-part series that reframes growth through a clear distinction most owners struggle with: the difference between a remarkable practice and a remarkable business. And this struggle is costing them in terms of impact, income - and sleep!
Using MARKETING data, KPIs, and real-world examples, they unpack how your practice ATTRACTION operations drive patient impact while your business’s MARKETING metrics determine sustainability, profitability, and freedom.
This MARKETING conversation sets the foundation for 2026 by showing how aligning teams not just with purpose, but with financial clarity, becomes the true growth accelerator. When the practice and business work together, momentum follows.
In This Episode You Will:
Episode Highlights
00:57 – Learn why this episode serves as the foundation for a five-part series separating the responsibilities of the practice from the realities of the business.
01:43 – Discover how assigning clear KPIs becomes the fastest path to clarity, accountability, and meaningful traction.
04:32 – Recognize why elevating business understanding across the entire team is essential for the future of chiropractic.
06:37 – Reflect on how leadership is tested when personal loss intersects with professional responsibility and organizational culture.
09:28 – Understand why emotional resilience and relationships are as critical to sustainability as systems and strategy.
14:31 – See the defining distinction between the practice as a clinical entity and the business as an economic engine.
16:44 – Clarify how financial alignment transforms team motivation by connecting effort to shared outcomes.
18:15 – Discover why owning both sides of the practice and the business reshapes leadership and team engagement.
23:57 – Learn how operational systems drive patient outcomes while business systems determine financial performance.
35:20 – Recognize how mastering a small set of business metrics replaces marketing anxiety with confidence and peace of mind.
Resources Mentioned
Learn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
Golden Ticket Giveaway to the Upcoming Immersion - DM the words ‘Podcast Business Immersion’ on The TRP Instagram page - https://www.instagram.com/theremarkablepractice/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
What does the founder of a chiropractic enterprise at the center of a nine-figure exit know about buying and selling practices? A lot.
The difference between a profitable exit and walking away with nothing is not timing - it’s planning. When you plan your exit early, every decision in your practice starts to work differently. Building a practice to sell - with “the end in mind” - is a cultural thing that shapes and improves everything. Production, delivery, systems, team, collections and profit all go up; but so does impact, fulfillment and fun.
Dr. Stephen sits down with Dr. Stuart Bernsen to break down what real exit planning looks like for chiropractic practices today. They unpack the difference between owning a job and building a business, why most practices never sell, and how private equity and rollups are already reshaping chiropractic. You’ll hear how Dr. Stuart scaled Chiro One from a single practice to a multi-state platform, what investors actually look for, and why exit readiness creates freedom long before you ever sell. This conversation reframes exit planning as a growth strategy, not a finish line.
Interested in learning more about corporate roll-ups? Would you like to make a bigger income today - and a sexier exit tomorrow? Want to know how to engineer your own Remarkable Exit? This episode is for you.
In this episode you will
• Understand why most chiropractic practices never sell and what creates real value
• Learn the difference between a Main Street exit and a Wall Street exit
• See how exit readiness improves profit, freedom, and options today
• Discover what investors look for when buying chiropractic businesses
• Learn how to shift from owner-operator to true business owner
Episode Highlights
00:54 – Why exit planning needs to start while you are still actively growing your practice
02:30 – How moving from clinician to CEO is an unavoidable shift as a practice scales
05:12 – Why many chiropractors reach a point where their practice becomes too large to sell
06:36 – How building standardized systems creates leverage beyond the owner
09:17 – Why business breakpoints are a normal part of growth, not a sign of failure
10:55 – How speed of response matters more than avoiding mistakes during breakdowns
12:48 – Why most chiropractors do not realize they already function as shareholders
15:37 – How understanding the three ways owners get paid changes business decisions
19:07 – Why waiting until you feel ready to exit often destroys long-term value
21:21 – How key person risk becomes the biggest concern for buyers
23:59 – Why preparing a practice for sale mirrors preparing a house for market
27:45 – How exit readiness creates flexibility even if you never plan to sell
30:12 – Why optionality becomes the real reward of building a true business
33:39 – What private equity actually looks for in healthcare businesses
37:37 – Why standardization across providers directly increases valuation
40:41 – How consolidation has reshaped other healthcare professions
47:23 – Why chiropractic is still early in the exit and rollup cycle
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
Why does chaos rear its ugly head in your practice?
Your practice is a set of systems - and systems move from a state of ‘Order to Disorder’ unless energy is introduced to reorganize the system. This is the Law of Entropy in action. Your practice systems - and your people - will naturally “drift” off track if you let them.
This episode gives you a clear roadmap to stop ‘practice drift’, protect your core values, and run your chiropractic business at speed without losing control. Dr. Stephen and Dr. Pete unpack the Porsche drifting metaphor, the law of entropy, and a simple three-step framework to operationalize, professionalize, and optimize your practice. You will see how to use delegation, identity, and a stronger training culture to keep your team aligned with your vision story so you grow volume, profit, and impact without burning out.
In this episode you will:
Episode Highlights
03:55 – Learn how Dr. Stephen and Dr. Pete take complex business problems and simplify them so you can make a bigger impact.
04:23 – See how the Porsche drifting experience became a picture of what happens when your practice drifts off mission.
05:39 – Understand success as alignment between core values, vision story, and daily behaviors in your chiropractic business.
06:10 – Learn the three-step process of operationalize, professionalize, and optimize and why the order matters for growth.
07:09 – Discover how operationalizing systems across attraction, conversion, retention, team, and collections creates scalability.
08:47 – Understand why professionalizing your business means hiring people who are better than you at their role.
09:47 – Discover how the law of entropy explains practice drift and why every system moves from order to disorder without energy.
11:03 – Explore the delegation methodology starting with identity and why the wrong avatar in a role leads to churn and lost referrals.
12:13 – Learn why a great adjuster who does not educate quietly erodes stick rates, reconversion, and internal referrals.
15:49 – See how misalignment between core values, vision story, and behaviors shows up in adjusting, education, and patient experience.
17:09 – Hear a vivid picture of clinical drift as doctors abandon agreed systems, scripting, and patient flow.
18:18 – Understand why most practices suffer death by a thousand cuts and how regular audits and training plug those leaks.
19:10 – Learn why training is the antidote to drift and how cycling training across all functions keeps teams aligned.
23:22 – See the math behind training ROI and how one hour of CEO time can influence more than a hundred hours of team performance.
28:06 – Set training, systems, scripting, and SOPs as a core theme so your practice runs at speed without drifting off mission.
29:58 - Dr. Pete is joined by Success Partner, Dr. Roger Sahoury from SprintSet, to show how practice owners can add a proven lifestyle system that drives retention, referrals, and new revenue. You’ll learn how SprintSet fills the lifestyle gap, supports patients with real coaching and technology, and helps practices stay in the conversation beyond pain care. The discussion breaks down impact, scalability, and what it takes to implement without overloading your team.
Resources Mentioned
Learn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceo
For more information about SprintSet please visit: https://sprintset.com/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.
The MOST expensive thing that your business could do in 2026 is NOT grow to your potential.
In this episode of the Remarkable CEO Podcast, Dr. Stephen and Dr. Pete reveal the 2026 Theme of the Year and explain why every chiropractic business will face predictable breakpoints as it grows. They walk through how constraints show up in marketing, conversion, operations, team, and collections, and why seeing those constraints early determines whether a practice stalls or accelerates. This conversation reframes growth challenges as signals, not failures, and shows how operationalizing systems, professionalizing people, and committing to optimization creates the momentum needed to move through the next level of practice growth with clarity and confidence.
In this episode you will:
Episode Highlights
01:38 – Why choosing a yearly theme creates focus before planning even begins.
02:01 – How separating the practice side from the business side changes growth decisions.
06:38 – Discover what shifts when assessment and vision casting are done together.
07:11 – Understand how toxicity and deficiency interfere with growth inside a business.
09:03 – Why constraints quietly turn into breakpoints that slow momentum.
10:27 – Learn how seeing the next breakpoint early changes the outcome.
11:12 – Discover where predictable revenue breakpoints show up as a business scales.
12:03 – Why 2026 is framed as a year of breakthrough rather than maintenance.
12:20 – Understand how momentum is built through repeated daily decisions.
15:29 – Learn what optimization adds after systems and people are in place.
16:39 – Discover how missed attraction goals create ripple effects across the business.
18:16 – Why accountability reveals where growth actually broke down.
21:26 – Understand what shifts as businesses move through the one, three, and eight million levels.
24:18 – Learn how capacity exposes the real size of the growth problem.
25:22 – Discover why choosing not to grow carries the highest cost heading into 2026.
26:09 – Dr. Pete is joined by Success Partner, Dr. Roger Sahoury from SprintSet, to show how practice owners can add a proven lifestyle system that drives retention, referrals, and new revenue. You’ll learn how SprintSet fills the lifestyle gap, supports patients with real coaching and technology, and helps practices stay in the conversation beyond pain care. The discussion breaks down impact, scalability, and what it takes to implement without overloading your team.
Resources Mentioned
Learn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about SprintSet please visit: https://sprintset.com/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
Remarkable leaders don’t rush past reflection. They slow down long enough to learn. In this final episode of 2025, Dr. Pete and Dr. Stephen look back on the lessons that shaped their year as chiropractic CEOs, coaches, and fathers - and will shape their 2026 and beyond!
This conversation centers on margin, delegation, long-term thinking, heart health, and leadership decisions that actually create peace and growth. They share real experiences from running busy practices, leading teams, coaching clients, raising families, and navigating hard conversations. This episode is about closing the year with clarity so you don’t carry unfinished business into 2026.
If you want to grow your practice without burning out, lead your team with trust, and make decisions faster with confidence, these lessons will challenge how you think about time, coaching, leadership, and your own heart.
In this episode you will:
Episode Highlights
04:46 – Hear why looking back is a required discipline before planning what comes next as a CEO.
06:59 – See how an overpacked calendar slowly removes margin, clarity, and leadership effectiveness.
07:45 – Understand why margin does not appear accidentally and must be built with intention over time.
09:27 – Hear how creating space in your schedule changes the way you show up for work and family.
13:26 – Learn why poor delegation quietly turns business ownership back into a job.
15:29 – See how the 20-60-20 delegation framework creates trust without micromanaging your team.
21:49 – Understand why some relationships require both quality time and real quantity to grow.
25:46 – Hear why coaching works best as a long-term relationship, not a short-term fix.
30:30 – Learn how one awkward conversation can reset misalignment in a strained relationship.
31:42 – See why waiting for issues to resolve on their own only makes them harder to fix.
34:00 – Understand how neglecting your own heart eventually limits your leadership capacity.
37:38 – Hear what it looks like to live fully and leave an impact beyond business results.
40:27 – Learn why faster decisions come from preparation, clarity, and trust in your instincts.
42:35 – See how urgency paired with vision shapes momentum heading into the next year.
42:51 - Dr. Pete is joined by Success Partner, Dr. Roger Sahoury from SprintSet, to show how practice owners can add a proven lifestyle system that drives retention, referrals, and new revenue. You’ll learn how SprintSet fills the lifestyle gap, supports patients with real coaching and technology, and helps practices stay in the conversation beyond pain care. The discussion breaks down impact, scalability, and what it takes to implement without overloading your team.
Resources Mentioned
Learn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about SprintSet please visit: https://sprintset.com/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
Scaling a chiropractic business will break you if you try to do it with a lifestyle-practice model.
This episode unpacks one of the biggest obstacles facing chiropractors who want to grow: the traditional owner-operator model simply is not financially scalable. Dr. Pete and Dr. Stephen break down why so many practices hit a ceiling when they add associate doctors, and they reveal how a clear platform built on chiropractic philosophy allows you to diversify, increase revenue, and protect the main thing. Their insights from the first Remarkable CEO Summit will challenge your assumptions and give you a clearer path to building a true business that can support greater impact and income.
In this episode you will
Episode Highlights
03:28 – Learn how separating the practice from the business creates clarity for CEOs.
05:13 – See how throughput and output reveal the true economic engine of your practice.
06:54 – Understand why aligning events and operations with core values strengthens culture and growth.
08:57 – Gain perspective on the difference between amateur and professional CEOs.
09:38 – Recognize why scaling requires mentorship, training, and professional guidance.
10:31 – Learn why transitioning from owner-operator to CEO requires a completely different mindset.
12:11 – Discover the three levers that increase revenue: price, volume, and diversification.
14:17 – See why the classic owner-operator model collapses when associates enter the picture.
15:10 – Understand how underpaid or overpaid associates create unfair exchange on both sides.
16:53 – Learn why high-volume practices can temporarily mask structural financial issues.
17:42 – Explore why most chiropractic models are not financially scalable without strategic redesign.
20:08 – Learn how to diversify without losing your chiropractic identity or purpose.
25:03 – See how the chiropractic paradigm becomes your platform for adding services correctly.
28:26 – Understand why all added services must support, accelerate, or amplify the adjustment.
29:41 – Hear how maturing your business model prepares you for scalable, profitable growth over the next three years.
33:02 – Dr. Lona sits down with Success Partner Dr. Brian Capra of ClinicMind to talk about how one unified platform can replace the long list of tools most chiropractors’ juggle. Dr. Brian explains how ClinicMind brings EHR, billing, AI-driven patient communication, scheduling, and marketing under one system so teams can stay focused on care instead of tech headaches. It’s a smart look at how streamlined systems create space for clinics to grow, serve more people, and operate with far greater ease.
Resources Mentioned
Learn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about ClinicMind please visit: www.clinicmind.com
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
If you’re done wasting money on low-quality Facebook leads, this conversation is your wake-up call. Dr. Pete sits down with Dr. Nick Silveri of LVRG Media to unpack what it actually takes to attract high-quality new patients who show up ready for care. They break down why content is the real engine of trust, how to build a comprehensive presence across Google, social, and YouTube, and why long-term brand authority beats every short-term offer. You’ll discover how to get your associates creating content, align your online experience with your in-office excellence, and use AI responsibly without hurting your SEO. It’s a clear path to doing marketing the way you coach patients to do health: consistent habits, long-term thinking, and a message that makes you the obvious choice in your town.
In this conversation you will:
Episode Highlights
01:32 – Hear why this conversation centers on quality new patients, content strategy, and AI as key drivers of growth.
07:22 – Learn how Dr. Nick shifted from personality-driven marketing to a system-focused approach based on what chiropractors truly want.
08:55 – See why most chiropractors bounce between agencies and why content-first marketing outperforms short-term tactics.
09:58 – Understand why the only reliable path to quality new patients is leveraging your expertise across the platforms where patients search for answers.
11:12 – Learn the difference between relevance and value and how patient priorities move from symptom relief to long-term wellness.
14:12 – Hear the health-and-fitness analogy that illustrates why marketing shortcuts fail just like shortcuts in health.
18:19 – See how to align your online presence with the in-office experience so patients know who you are before they ever meet you.
19:55 – Discover how to remove yourself as the bottleneck and empower associates or team members to create content.
23:40 – Learn how Leverage Media simplifies the process so doctors only follow the plan and record the content.
27:23 – Explore what a comprehensive marketing plan looks like today across social, Google, YouTube, and emerging AI platforms.
29:28 – Understand how long-term brand building makes people choose you even when you aren't the top search result.
31:14 – Hear why patients ignore coupons and choose the doctor they already trust from their consistent content.
32:24 – Learn why most clinics misuse AI for SEO and how search engines are already penalizing AI-generated blogs.
38:20 – Get clear on using AI correctly for emails, nurture, and text instead of search-ranking content.
40:29 – Take away a simple strategy: share real expertise consistently so your clinic becomes the obvious choice in your town.
41:46 - Dr. Lona sits down with Success Partner Dr. Brian Capra of ClinicMind to talk about how one unified platform can replace the long list of tools most chiropractors’ juggle. Dr. Brian explains how ClinicMind brings EHR, billing, AI-driven patient communication, scheduling, and marketing under one system so teams can stay focused on care instead of tech headaches. It’s a smart look at how streamlined systems create space for clinics to grow, serve more people, and operate with far greater ease.
Resources Mentioned
Learn more about the TRP Remarkable Business Immersion - March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about ClinicMind please visit: www.clinicmind.com
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
Every successful year begins with a clear vision of where you’re going next.
In this Now to Next conversation, Dr. Stephen and Dr. Pete walk chiropractors through the powerful process of turning reflection into vision. They reveal how to move beyond the “Last to Now” assessment and create a three-year roadmap that aligns your team, drives growth, and restores your energy for the mission ahead. From defining what success truly looks like to identifying your top five strategic moves, this episode shows you how to think, plan, and lead like a remarkable CEO. You’ll learn how to cast a vision that inspires your team, bridges today’s reality to tomorrow’s goals, and keeps your practice advancing with purpose.
In this episode you will:
Episode Highlights
01:44 – Learn how this annual ritual sets the stage for moving from Last to Now into Now to Next.
03:07 – Learn why reflecting on past constraints sets the stage for breakthrough vision casting.
04:24 – Understand how identifying people versus process issues creates clarity for future planning.
05:53 – Discover why vision is always the first side of the Rubik’s Cube in every practice.
07:09 – Learn how to tell a Vision Story by imagining your practice’s success in 2026.
09:19 – Explore how to write your story across attraction, conversion, retention, team, and collections.
11:08 – See how vision casting connects the heart of the leader to the heart of the team.
12:12 – Find out why the ability to see the future determines income potential.
13:40 – Hear how to embrace the unique role of being the visionary in the village.
15:16 – Discover how to have a conversation with your future self to define your next level of leadership.
16:50 – Visualize the 2028 version of the business and the team needed to build it.
19:11 – See how building systems and A-players leads to a self-sustaining, high-profit practice.
21:06 – Learn how to bridge the 2025 reality to the 2026 vision with the Big Five Moves.
23:58 – Understand how to prioritize quarterly projects using points of constraint and goals.
27:55 – See how the A-P-P-E-A-R framework ties vision, planning, and action together for the year ahead.
32:26 - Coach Dr. Eric talks with Success Partner Dr. Chad Glines from Genesis Back and Neck about bringing a principled decompression system into a chiropractic practice without adding confusion or extra work. Dr. Chad shares how their proven protocol, targeted marketing, and full training support make disc care consistent, profitable, and easy to integrate. It’s an encouraging look at growing your practice and serving tougher cases with confidence and integrity.
Resources Mentioned
Download for the Vision Casting Worksheets: https://theremarkablepractice.com/podcast-ep335-vision
Learn more about the TRP Remarkable Business Immersion - March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Genesis Back & Neck visit: https://genesisback.com
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.
Stop guessing. Start assessing. This conversation gives chiropractors a clear, CEO-level way to review the past year so you can plan 2026 with confidence. Dr. Pete and Dr. Stephen break down the APPEAR process and show how to score your five domains, surface real constraints, and turn them into projects that boost throughput, retention, and profitability. You’ll learn how to use the Accountability Grid, align KPIs to owners, and set a simple rhythm that keeps your team focused and your growth sustainable.
In this episode you will:
Episode Highlights
01:38 – Learn why Last to Now is the essential starting point for the APPEAR framework.
02:17 – See why discipline and restraint make this assessment so valuable for leaders.
03:29 – Understand how the APPEAR process works and why the Assess step runs deeper than most expect.
04:08 – Hear how belief systems shape behaviors and why outcomes trace back to mindset.
05:32 – Learn why successful chiropractors reflect before they plan and how this habit produces better years.
06:23 – See why entrepreneurs struggle with slowing down and why looking back is uncomfortable but necessary.
07:16 – Understand how last year’s vision and goals become the anchor for your annual review.
09:18 – Learn how your vision story and goals turn into a data-driven roadmap for assessment.
10:53 – See why outcomes reveal the truth of your inputs and why emotional reactions are part of the process.
13:06 – Learn how to create a proper CEO environment for meaningful annual assessment.
14:52 – Understand how the APPEAR process ties assessment, planning, and execution into one clear rhythm.
17:12 – See how the updated Accountability Grid simplifies scoring and clarifies ownership.
21:26 – Learn how to connect beliefs, behaviors, and tools so your assessment becomes actionable.
26:02 – Understand how the three tributaries of marketing reveal the health of your attraction strategy.
34:09 – Learn how constraints limit throughput and why identifying them drives your 2026 projects.
37:58 - Coach Dr. Eric talks with Success Partner Dr. Chad Glines from Genesis Back and Neck about bringing a principled decompression system into a chiropractic practice without adding confusion or extra work. Dr. Chad shares how their proven protocol, targeted marketing, and full training support make disc care consistent, profitable, and easy to integrate. It’s an encouraging look at growing your practice and serving tougher cases with confidence and integrity.
Resources Mentioned
Download for the Accountability Grid & Walk-Through Video: https://theremarkablepractice.com/podcast-ep334-acctgrid/
Learn more about the TRP Remarkable Business Immersion - March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Genesis Back & Neck visit: https://genesisback.com
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.
Every great chiropractic movement starts with a clear mission and Genesis is proving what happens when vision meets culture. Dr. Pete sits down with Dr. Caleb Braddock and Dr. Chad Glines, the co-founders of Genesis Back & Neck, to unpack how they built one of chiropractic’s fastest-growing organizations through purpose, trust, and humility. They reveal how their team culture, rooted in authenticity and service, fuels expansion while keeping their mission simple: save a million people from spine surgery.
Their conversation dives into the systems that make growth sustainable with clear core values, open communication, and A-player alignment. This episode is a masterclass in leadership for chiropractors who want to grow without losing heart.
In this episode you will:
Episode Highlights
01:40 – Dr. Pete opens with the focus on culture, leadership, and team growth inside Genesis.
04:01 – Hear how learning the hard way shaped Genesis’ approach to hiring and building loyalty.
05:39 – Discover why hiring from within created a team aligned through trust and shared history.
08:21 – Learn how humility and growth mindset became the foundation of their leadership style.
09:59 – Understand how a mission to save a million people from spine surgery unites their team.
13:15 – See how open communication and autonomy help every team member thrive.
15:24 – Explore how Genesis blends in-person collaboration with remote productivity.
17:08 – Learn how KPIs and meeting rhythms keep accountability and visibility strong.
20:17 – Discover the “Core Four” metrics driving consistency and results across 80 offices.
27:23 – Hear how Genesis’ culture extends beyond headquarters into every partner clinic.
29:03 – Find out how live training and Genesis University spread culture across locations.
31:25 – Learn how instant communication helps partners deliver world-class patient experiences.
36:00 – See how the “GSDF” mindset—Get Stuff Done Fast—keeps responsiveness their superpower.
38:55 – Understand how they balance flexibility, accountability, and high standards in leadership.
41:22 – Hear how authenticity and consistency earn respect and keep culture strong.
43:52 – Discover why being your authentic self creates trust with patients, partners, and teams.
46:08 – Leave with the final takeaway: steward your mission well and stay humble as you grow.
48:49 - Dr. Kale talks with Success Partners Dr. Andrew Wells and Dr. Chad Woolner from Simplified Functional Medicine about how chiropractors can add functional medicine without adding more work or complexity. They share the personal health challenges that led them into the field and why so many chiropractors struggle to deliver it on their own. They outline how their team-driven system keeps chiropractic central, protects a CEO’s time, and creates strong clinical and financial results. It’s a powerful look at what’s possible when you simplify and step into your next level of impact.
Resources Mentioned
Learn more about the TRP Remarkable Business Immersion - March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceo
For more information about Simplified Functional Medicine please visit: https://simplifiedfunctionalmedicine.com/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.
Every chiropractor wants patients who stay committed, not just until the pain fades, but for life. Dr. Tabor Smith reveals how a clear spinal-hygiene system turns that vision into reality. He shares the habits, structure, and mindset that help teams lead with certainty and patients take ownership of their care. This conversation dives into how simple daily systems can improve outcomes, prevent degeneration, and build real retention without adding complexity. You’ll also learn how to empower your team with training that drives compliance, consistency, and conviction so your entire practice grows from purpose, not pressure.
In this episode you will:
Episode Highlights
02:25 – Learn how a “tip-of-the-spear” mindset keeps chiropractors leading with conviction and purpose.
03:45 – See why uniting passion with structure helps practices grow without chaos.
05:42 – Understand why spinal hygiene fits every chiropractic technique and drives long-term retention.
07:49 – Hear how the vision for spinal hygiene parallels dentistry’s success in creating daily habits.
08:36 – Discover how modern posture and technology accelerate spinal degeneration—even in teens.
10:45 – Clarify the patient’s role in lifelong spinal care versus the chiropractor’s responsibility for checkups.
15:13 – Learn what research reveals about how degeneration starts and how to reverse engineer prevention.
19:37 – Explore how lifestyle habits influence 40 percent of spinal health outcomes.
20:14 – Understand the “two-week rule” showing when immobilized joints begin arthritic change.
24:31 – Introduce four core spinal-hygiene exercises every patient can safely perform at home.
26:36 – Target C5 and L4-L5—the two areas most prone to degeneration—and how to protect them daily.
27:50 – Use the “why” behind spinal hygiene to dramatically increase patient compliance.
31:06 – Train tone, empathy, and certainty so your team converts through genuine care, not scripts.
33:25 – Model home-care consistency across your team to raise accountability and results.
36:36 – Simplify rollout with ready-made hygiene kits and see how the system runs itself.
40:05 – Hear about the Certified Spinal Hygienist giveaway and how to enter for your full team.
46:48 – Catch the closing reminder on how to email Dr. Tabor to join the draw before it closes.
47:12 - Dr. Kale talks with Success Partners Dr. Andrew Wells and Dr. Chad Woolner from Simplified Functional Medicine about how chiropractors can add functional medicine without adding more work or complexity. They share the personal health challenges that led them into the field and why so many chiropractors struggle to deliver it on their own. They outline how their team-driven system keeps chiropractic central, protects a CEO’s time, and creates strong clinical and financial results. It’s a powerful look at what’s possible when you simplify and step into your next level of impact.
Resources Mentioned
Learn more about the TRP Remarkable Business Immersion - March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceo
For more information about Simplified Functional Medicine please visit: https://simplifiedfunctionalmedicine.com/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.
Great leaders don’t rise to the level of their goals. They rise to the level of their training. In this episode, Dr. Stephen and Dr. Pete explore why remarkable CEOs build a culture of training that fuels performance, passion, and purpose throughout their business. They show how consistent training shapes leadership, strengthens team unity, and creates an environment where growth becomes the standard. When a leader commits to training, the entire team follows. Every session becomes a chance to sharpen skills, build confidence, and prepare for greater impact in the year ahead.
In this episode you will:
Episode Highlights
01:45 – Why remarkable CEOs see training as the highest point of leverage in their business.
03:08 – The importance of being “out in the wild” and how live events reignite purpose and passion.
04:33 – Why getting out from behind your four walls is essential for personal and professional development.
05:47 – How in-person learning and training fuel connection, energy, and excellence.
06:36 – The mindset shift: we see patients between trainings, not the other way around.
07:27 – How to onboard new hires by setting the expectation that training time is sacred.
09:14 – Why CEOs must treat training as sacred territory on their calendar.
10:24 – The value of blocking team meetings and training before clinic hours — not after.
11:50 – Why protecting training time demonstrates leadership and respect for growth.
15:46 – The two levels of training: onboarding and ongoing development.
17:30 – How competency and accountability grow together in a training culture.
18:43 – Why A-players demand both training and accountability — and how leaders deliver it.
21:19 – The real math of leverage: one hour of training can create 120 hours of results.
23:10 – How training multiplies time, energy, focus, and profitability.
25:07 – Why CEOs lose momentum when they take their eyes off training — and how to reengage.
26:38 – How structured curriculum keeps the training fire alive and team development consistent.
29:50 – The challenge for the new year: commit to training as your highest and best use of time.
30:06 – Dr. Kale is joined by Success Partner, Dr. Kendall Price, founder of Elevate Marketing and a practicing chiropractor who built his own million-dollar practice before helping others achieve similar success. With real-world experience and a focus on high-ROI, locally tailored marketing strategies, Dr. Price’s team goes beyond generating leads to build trust, increase show rates, and deliver measurable results. Recognized on the Inc. 5000 list, Elevate is a true partner in helping practices grow, thrive, and serve their communities.
Resources Mentioned
To download your copy of the 90 Day Competency Checklist for an Associate Doctor, please visit: https://theremarkablepractice.com/podcast-ep331-assocdcchecklist
Learn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, Aus - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceo
For more information about Elevate Marketing please visit: https://www.goelevatemarketing.com
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.
Big growth in 2026 starts with clarity and in knowing where your clinic ends and your business begins. Dr. Pete and Dr. Stephen unpack why separating the “remarkable practice” from the “remarkable business” is the key to building capacity, increasing profitability, and leading your team with purpose. They explain how focusing on throughput and output helps you see what’s really driving results, and why understanding your key numbers (like CPL, CAC, and LTV) gives you confidence and control as you scale. It’s a powerful conversation about thinking bigger, leading better, and planning smarter for the year ahead.
In this episode you will:
Episode Highlights
01:42 – Learn why clarity is the greatest accelerator heading into 2026.
03:38 – Discover why promoting chiropractic is about mission, not marketing.
05:38 – Hear how leadership starts with every person on the team.
07:36 – Understand why TRP split immersions into practice and business focus.
09:19 – Learn the difference between the clinical practice and the business engine.
11:00 – Explore the operational domains that drive growth and capacity.
11:28 – See how business domains connect to leadership, money, and impact.
11:48 – Learn why throughput and output represent two sides of your success.
12:53 – Understand how stepping into the CEO role transforms your team and culture.
17:55 – Identify the three identities—clinician, operator, and business builder.
19:12 – Discover how everyone on your team contributes to saving lives.
20:08 – Learn how marketing, sales, and delivery align under one clear purpose.
21:15 – Hear why knowing your key metrics creates focus and control.
22:07 – Learn how optimizing Day 1–4 increases trust and conversions.
24:34 – Get inspired to lead your team into 2026 with clarity and confidence.
Resources Mentioned
Learn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, Aus - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceo
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.
How do you turn local attention into steady new patients without gambling on the latest ad hack?
Dr. Pete sits down with Dr. Nick Silveri, founder of LVRG Media, to break down a comprehensive growth system built on StoryBrand websites, consistent content, advanced SEO, Google Business Profile wins, and paid traffic that targets intent. You’ll hear how a practicing DC scaled his own clinic past seven figures, why brand authority now matters for AI and search, and the simple “hit record, type the words” workflow that keeps your message showing up where people look for care.
In this episode you will:
Episode Highlights
01:31 – Learn how Dr. Nick Silveri turned his own clinic experience into a marketing system built for chiropractors.
02:40 – Discover why most doctors struggle with content consistency—and how strategy fixes it.
03:46 – Hear the story behind LVRG Media and the gap it fills for “done-with-you” content marketing.
04:38 – Find out what makes a true marketing system: a StoryBrand website plus five powerful pillars.
05:13 – Learn how to attract qualified new patients with Google Ads, Meta Ads, SEO, and content that converts.
06:15 – See why StoryBrand messaging works across niches—from pediatrics to sports—and how to tailor your story.
07:01 – Explore how content, SEO, and Google Business Profile optimization build a trusted local brand.
07:36 – Discover the key to dominating local search by showing up paid, organic, and in the Map Pack.
09:00 – Understand how a boutique agency approach builds long-term marketing momentum for clinics.
10:43 – Learn why sustainable growth comes from consistency, not quick marketing hacks.
11:23 – Discover why fresh, ongoing content keeps your website relevant and ranking with Google.
12:23 – Hear how to think like your own media channel and keep patients tuned in to your message.
15:12 – Learn how AI and search are shifting toward authority, brand visibility, and real expertise.
17:40 – See why sharing valuable local content builds trust and drives patient flow year after year.
20:19 – Get insight into the 50-minute strategy call: what’s included, how it helps, and how to book it.
23:19 - Dr. Kevin sits down with Success Partner Dr. Josiah Fitzsimmons of Lucro to talk about how chiropractors can scale their practices with better financial insights. learn how weekly bookkeeping, clear monthly reports, and expert coaching reveal where to invest and how to spot growth opportunities. Discover the strategies that maximize profitability while creating long-term sustainability in your practice.
Resources Mentioned
To learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceo
Ready to fill your schedule with qualified new patients? Book your free strategy session with Dr. Nick and receive Alex Hormozi’s $100M Money Models as a gift to help you level up your clinic marketing. Fill out the form at https://contentintopatients.com/ and mention you heard this on the TRP Podcast.
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.
How do you know if you’re charging the right fees, tracking the right numbers, or investing enough in marketing to grow your clinic? Join Dr. Stephen and Dr. Josiah Fitzsimmons of Lucro to answer those exact questions and share a clear path to building a profitable, purpose-driven practice. Together they walk through the numbers that matter most—lifetime value, customer acquisition cost, conversion rates, and schedule capacity—and show how to use them as tools for confident decision-making.
Dr. Josiah’s journey went from scaling to $15M, weathering a steep drop to $5M, and rebuilding stronger than ever with a $7M practice and a mission-driven model. Taking this experience and new found appreciation of REALLY knowing your numbers: his new book-keeping business, Lucro, is helping other chiropractors simplify their data and find profit margins they can reinvest into people, technology, and marketing. By combining structure with purpose, you’ll discover how to grow without guesswork and create a patient experience that drives both retention and impact.
In this episode you will:
Episode Highlights
02:35 See how structure, KPIs, and accountability create the foundation for a scalable clinic.
03:30 Understand the five business domains and how removing one constraint unlocks expansion.
04:33 Hear how early discipline and work ethic shaped Josiah’s leadership journey.
05:28 Discover how visiting more than 50 clinics before opening led to a seven-figure first year.
06:42 Find out what other industries taught Josiah about structure, metrics, and scalability.
07:34 Learn how applying the TRP operating system turned frustration into growth and momentum.
08:58 Understand why knowing your numbers matters less than knowing what to do with them.
09:51 See the difference between operational metrics and financial metrics and why both are essential.
12:12 Explore the four Ps of a successful clinic—purpose, product, people, and profit.
14:27 Learn how profit creates freedom to invest in marketing, people, and technology.
16:38 Understand why undercharging limits impact and weakens your ability to serve.
19:17 Discover how to calculate and use the LTV-to-CAC ratio for smarter marketing decisions.
22:50 Learn a simple formula that shows your break-even return on ad spend.
25:21 See how using data instead of emotion builds clarity and calm in decision-making.
27:16 Understand how your conversion rate reveals when it’s time to raise prices.
30:04 Learn how to measure schedule utilization and close the gap between potential and reality.
32:45 See why most clinics run at only a fraction of capacity and how to change that.
34:18 Discover how retention, education, and value delivery increase lifetime patient relationships.
35:33 Learn how to design a “Disney Experience” that makes care memorable and personal.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
Feeling stuck at “good” when you’re called to build “remarkable”? This candid conversation with Dr. Stephen and Dr. Brian Capra shows what it really takes to break a working business and rebuild for scale, profit, and impact. At the heart of the story is a major turning point: the evolution of Genesis into ClinicMind, a change driven by the need for greater growth, adaptability, and leadership. You’ll hear why efficiency, pricing, patient retention, and the associate model matter more than ever, how to use AI as a force-multiplier, and why leaders must cut until things break, then rebuild stronger. The goal is simple: run a clinic that grows, pays you well, and serves far more people on purpose.
In this episode you will:
Episode Highlights
01:34 – Discover how Dr. Brian Capra turned a thriving business into a new mission for growth and impact.
02:55 – Learn how a chiropractor’s billing service became Genesis, and why it was never just about software.
03:53 – Understand the global gap in chiropractic access and why it drives everything Brian builds.
05:10 – Hear the turning point that transformed Genesis into ClinicMind and why that change mattered.
05:42 – Find out how complacency shows up even in successful businesses—and what to do when it does.
07:28 – Explore how AI and new tech create capacity, efficiency, and new levels of scalability.
08:27 – See why chiropractors need to stop apologizing for profit and embrace value-based pricing.
09:19 – Learn how right-sizing pricing creates sustainable growth without losing your mission.
10:21 – Discover why breaking what’s working is often the only way to rebuild something remarkable.
11:13 – Learn the critical role of re-exams in patient retention, referrals, and long-term relationships.
12:30 – Hear how reminding patients of their wins deepens trust and drives lasting impact.
13:52 – Understand how every patient interaction creates a ripple effect far beyond the practice walls.
14:15 – Learn why measuring progress and facing the numbers builds better leadership and results.
18:29 – Explore what it feels like to rebuild a business while it’s still flying—and why that’s necessary for real growth.
21:17 – See why letting go of people, systems, and comfort zones is part of evolution, not failure.
22:56 – Learn how to build a culture where change, innovation, and growth are celebrated.
24:02 – Discover why every new iteration of your business should look and feel different from the last.
24:32 – Hear how discomfort signals you’re on the right track toward transformation.
25:14 – Take away the ultimate lesson: the bigger the change, the more wisdom and faith you gain for the next one.
27:04 - Dr. Kevin Day sits down with Success Partner Margaret Rosloniec of Fortis to share how simplified payment systems let chiropractic teams focus on care instead of collections. Discover how automating revenue and storing cards on file can ease front desk stress, boost retention, and free up staff time. Margaret also reveals how clinics grew patient visits after removing payment bottlenecks and previews new tools like web payment links and mobile tap-to-pay to future-proof your practice.
Resources Mentioned
Join the TRP Remarkable Attraction Immersion - Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/
For more information about Fortis please visit: https://go.fortispay.com/trpsuccesspartner
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.
Are you tracking marketing numbers or the right marketing metrics that actually grow your clinic?
Dr. Pete and Dr. Stephen reveal the ten metrics that matter most so you can attract seekers, raise show rates, and spend your ad dollars with confidence. They walk through how to organize internal, external, and digital lead streams, define what makes a true lead, and keep reactivations on your weekly scorecard. On the financial side, you will see how CPL, CAC, LTV, LTGP, ROI, and ROAS connect the dots between marketing and money, giving you the clarity to scale with certainty.
In this episode you will:
Episode Highlights
01:32 - Learn how to identify the marketing metrics that actually grow your practice.
02:21 - Discover how the patient journey begins with seekers and why your message matters.
03:00 - Understand the heart-head-hands-feet framework and how it shapes marketing clarity.
06:15 - Find out the two categories of metrics that give you the clearest picture of growth.
08:13 - See how internal, external, and digital lead streams work together.
10:56 - Learn to separate operations metrics from business metrics for better focus.
13:19 - Discover how a scoreboard builds focus, accountability, and results.
17:06 - Learn how internal, external, and digital leads should stay balanced for healthy growth.
19:03 - Discover how to set targets and benchmarks so your marketing goals stay on track.
20:56 - Learn how to define a true lead so your reporting stays consistent.
21:43 - See how tracking show rate turns leads into real opportunities.
23:48 - Learn why reactivations drive net momentum and should be on your scorecard.
24:16 - Discover how improving day-zero processes can raise your show rate.
28:14 - Understand the five financial metrics that reveal efficiency and effectiveness.
29:22 - Discover how LTV and LTGP show long-term growth and profit potential.
30:59 - Learn how ROI ratios and ROAS guide smarter marketing investments.
32.39 - Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions—helping not just with foot pain but also with headaches, back issues, and fall prevention.
Resources Mentioned
Download your copy of the Top 10 Marketing Metrics here: https://theremarkablepractice.com/podcast-ep326-mktgmetrics
Join the TRP Remarkable Attraction Immersion - Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/
For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/
Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.
How do you actually hit the goals you set for yourself and your clinic?
Dr. Stephen and Dr. Pete reveal a proven 4-step system that helps chiropractors move from vision to measurable wins. You’ll hear how to set clearly defined, SMART goals, commit until you hit them, choose meaningful rewards, and repeat the cycle to create lasting momentum. From launching premium trainings “out of vapor” to modeling accountability with their families and teams, they show how goal setting drives leadership, builds team culture, and fuels practice growth.
In this episode you will:
Episode Highlights
01:28 – Learn why “goal getting” creates more results than just goal setting.
02:15 – Discover the 4-step framework that makes goals repeatable and rewarding.
02:32 – See how a clear target can turn into a movement that inspires others.
04:31 – Understand how family leadership lessons reinforce purpose during transitions.
08:00 – Hear why coaching often sparks the discipline of writing down goals.
09:00 – Learn how to hold yourself to a number until you hit it without compromise.
10:10 – Discover the success pattern shared by people who consistently hit goals.
11:40 – See how to translate vision into measurable, SMART-style goals.
13:07 – Learn creative ways to fund rewards without borrowing or draining savings.
14:38 – Hear how packaging a premium experience can create new value from scratch.
15:05 – Discover pricing and positioning choices that help sell out events.
18:41 – Identify which step of the 4-step process you may be skipping.
20:15 – Learn why CEOs must set personal goals, not just live in others’ targets.
21:35 – Discover daily habits—like writing, reviewing, and sharing—that build accountability.
23:33 – See how to connect team goals to their personal stories for deeper buy-in.
27:28 - Success Partner Dr. Adrian Dennewald, creator of the Denneroll, sits down with Dr. Oz for an engaging conversation about how this simple yet powerful tool is transforming patient care. He explains how the Denneroll helps correct spinal imbalances, improve posture, and enhance outcomes both inside and outside the clinic. You’ll hear how it works hand-in-hand with chiropractic adjustments, keeps patients actively involved in their own recovery, and delivers measurable benefits like improved range of motion, reduced muscle tension, and stronger long-term results.
Resources Mentioned
Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/
For more information about Denneroll please visit: https://www.denneroll.com/
Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.
Attention ON-PURPOSE Chiropractors: You can only help the people that you attract!
Too many chiropractors struggle with marketing that brings the wrong people into their practices. Stop wasting your precious time with people who WON’T convert - learn how to use CONTENT to attract IDEAL NEW PATIENTS into your practice.
Dr. Pete sits down with Dr. Nick Silveri, founder of LVRG Media, to talk about how to attract qualified new patients with a content-first approach. Together they uncover why quick-fix ads and coupons fail, how to align your online presence with your in-office experience, and the right way to use AI in your marketing. You’ll discover how building a brand through relevance and value leads to better patients, stronger retention, and predictable growth for your practice.
In this episode you will:
Episode Highlights
01:58 – Learn the core promise of the episode and why marketing quality matters more than volume.
03:21 – Understand why Facebook ads do not qualify leads and what your strategy must do instead.
04:45 – Get the three themes for 2025 marketing quality, comprehensiveness, and using AI the right way.
06:03 – Hear the quick personal update that humanizes the guest and sets up intentionality as a theme.
07:51 – Learn why most doctors have cycled through multiple agencies and what actually changes results.
09:24 – Discover the single question your market really cares about how to get qualified new patients.
11:43 – Grasp relevance vs value and how to meet prospects at their problem before teaching lifestyle.
16:32 – Use the six-pack analogy to stop chasing shortcuts and commit to the durable path.
23:36 – Align your online experience with your offline experience so your website and socials match reality.
25:32 – See how to remove the founder from the center, empower associates, and still keep message quality.
28:35 – Build a comprehensive plan covering social for attention and search for intention.
31:11 – Learn how brand awareness helps you win the click on Google even if you’re not ranked first.
33:45 – Keep creating human-helpful content as platforms shift to AI while the human decision stays the same.
37:54 – Avoid AI-written SEO posts that get wiped out by algorithm updates and hurt your site.
40:53 – Deploy AI for emails, nurture, reactivation, and messaging while keeping search content human.
43:51 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships.
Resources Mentioned
Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/
For more information about CLA Wealth please visit: https://insightcla.com
Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.
Most chiropractors hit a ceiling not because of lack of effort, but because of hidden gaps in their growth engine. In this conversation, Dr. Pete and Dr. Stephen reveal the five gaps that quietly hold back new patient flow: money, knowledge, skills, time, and people. You’ll see how these gaps show up in every stage of practice, why they resurface as you grow, and how to recognize which ones are affecting you right now.
In this episode you will:
Episode Highlights
01:48 – Hear why new patients remain the number one growth gap for chiropractors
02:22 – Learn how impact and income follow the value you deliver in your community
03:43 – See how consistent new patient flow becomes the bridge to your bigger vision
04:12 – Understand attraction, conversion, and retention as an ordered system
05:18 – Discover why marketing is speaking into someone’s listening and message
06:35 – Recognize the importance of showing up in marketing with love and truth
08:31 – Identify the skill of messaging that connects directly to what people seek
10:16 – Spot the five most common gaps: money, knowledge, skills, time, and people
12:12 – Find out why identifying your current gap is often the most important step
15:23 – Explore how the gaps resurface at each stage of practice growth
17:12 – Break down the money gap and how it impacts clinics at all levels
19:13 – See how no-budget marketing starts with simple, intentional actions
20:01 – Learn why bingers are buyers and how content fuels new patient growth
21:01 – Understand why most practices underspend and need data-driven marketing
27:02 – Unpack the knowledge, skills, time, and people gaps that limit growth
33:57 - Dr. Kevin sits down with Success Partner Dr. Josiah Fitzsimmons of Lucro to talk about how chiropractors can scale their practices with better financial insights. learn how weekly bookkeeping, clear monthly reports, and expert coaching reveal where to invest and how to spot growth opportunities. Discover the strategies that maximize profitability while creating long-term sustainability in your practice.
Resources Mentioned
Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/
Win a Free Ticket to Attraction Immersion - Message Dr. Pete or Dr. Stephen with which event you want to attend on Instagram and Youtube
For more information about Lucro, please visit: https://morelucro.com
Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.
Who will you need to become to lead the next iteration of your business?
Here’s what Remarkable CEOs know: What got you here will keep you here unless you change who you are as a leader.
Dr. Pete and Dr. Stephen challenge chiropractors to lift their heads from daily operations and lead with Vision. They map a simple grid to align belief and behavior across three roles—Operator, CEO, and Investor—over the timelines of now, next, and ultimately. You’ll learn how identity shapes behavior, behavior drives outcomes, and how to build a practice that grows without sacrificing your life..
In this episode you will:
Episode Highlights
01:35 - Step into a leadership conversation that challenges you to ask who you need to become.
02:22 - Discover why your mission only moves forward when you step into CEO-level leadership.
03:02 - Learn how the CEO posture of head up and eyes forward pulls your business into tomorrow.
04:48 - See why what got you here will keep you here unless you shift your identity.
05:36 - Understand how beliefs shape behaviors and why behaviors always determine outcomes.
06:12 - Explore why growth begins inside and why leadership is always an inside job.
07:28 - Reflect on the last 90 days and recognize where the old version of you isn’t enough.
08:42 - Hear how the Rubik’s Cube analogy explains the complexity of building a business that also supports your life.
09:47 - Organize your focus with the framework of what’s important now, next, and ultimately.
10:34 - Apply “what’s important now” across marketing, sales, retention, team, and business office.
12:15 - Identify who you need to become in the next 90 days, one year, and three years.
16:10 - Break down your three roles—Operator, CEO, and Investor—across each timeline of growth.
17:53 - Learn how vision casting is like driving: where your eyes go determines your next move.
20:44 - See how clarity on your three-year ultimate vision helps you choose the right lane today.
21:37 - Realize how your future earning potential grows when you make decisions today with tomorrow in mind.
23:10 - Understand why you don’t have the luxury to ignore vision casting and how the Vision Grid makes it practical.
24:05 - Use the Vision Grid to align belief and behavior in every role you hold.
25:18 - Define success as alignment between vision, values, and actions—and see why that’s the true mark of leadership.
26:20 - Dr. Bobby is joined by Success Partner, Alan Poric from AP4 Wealth, a firm known for helping chiropractors take control of their finances. If you’ve ever put off dealing with insurance, superannuation, or retirement planning, this interview is a must-listen. Alan explains why getting your financial ducks in a row early is so important, and how AP4 Wealth creates solutions designed just for chiropractors. Discover practical tips on protecting your income, caring for your family, and building a secure financial future.
Resources Mentioned
Download your copy of the Leadership Vision Grid here: https://theremarkablepractice.com/podcast-ep322-leadershipvision
Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/
For more information about AP4 Wealth please visit: https://www.ap4wealth.com.au
Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.
Scaling spinal decompression doesn’t have to be complicated. Dr. Pete sits down with Dr. Chad Glines and Dr. Caleb Braddock of Genesis Back & Neck you’ll hear how two chiropractors grew from one clinic to more than 70 by sticking to a simple, principled model built on the DRX9000, clear systems, and strong partnerships. They share how disc patients need a different approach, why one protocol beats constant tweaking, and how the right structure can create freedom, consistency, and predictable outcomes for doctors and patients.
In this episode you will:
Episode Highlights
01:32 – How Dr. Caleb and Dr. Chad came together to serve disc patients with a new model
03:17 – Why disc cases were the hardest to manage with traditional chiropractic care
04:21 – The origin of Genesis and how combining systems with decompression created a breakthrough
05:30 – The first expansion and how one partnership grew into 70 offices in 26 states
07:13 – Forming the partnership quickly and the unique challenges of merging practices
08:25 – Why disc patients require a completely different consultation and ROF
09:12 – Discovering Genesis as a principled decompression business aligned with chiropractic values
11:21 – Why seasoned chiropractors with established offices are the best partners
12:42 – Referral-based growth and why alignment matters more than advertising
14:54 – Defining success by aligning vision, values, and behaviors
16:01 – Identifying ideal partners who are coachable and ready for a proven recipe
17:30 – Why Genesis insists on one machine and one protocol for predictable outcomes
23:07 – The DRX9000 advantage and why true decompression differs from traction
24:27 – Building confidence through results and standardized care protocols
26:35 – Plug-and-play systems that save time and act like a “comfort blanket”
27:20 – The “do it stupid” concept and how overthinking stalls success
28:51 – A success story: multiple months at $100K+ from decompression services
31:05 – Trends in chiropractic and why Genesis is built to outlast fads
33:18 – Disc herniation as a growing problem that requires mechanical solutions
34:24 – Long-term stability and why decompression offers lasting impact for practices
37:25 - Dr. Malcolm is joined by Success Partner, Sam Ogutucu, founder of Medic Cloud, who shares how his company helps chiropractors streamline IT infrastructure and X-ray systems for efficient, scalable growth. Medic Cloud optimizes clinic launches, automates workflows, and integrates cost-effective X-ray solutions to maximize efficiency and ROI. Discover how their innovative tech solutions enhance operations, reduce costs, and support seamless practice growth.
Resources Mentioned
Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/
For more information about Medic Cloud please visit: https://mediccloud.com.au/
Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.
Hiring an associate doctor isn’t just an expense—it’s one of the smartest investments you can make to grow your chiropractic business. Dr. Pete and Dr. Stephen break down the mindset shift and practical math every chiropractor needs to master for hiring and compensating associates. Learn how to think like an investor, expect 100–300% returns, and turn your practice into an appreciating asset that builds wealth and attracts the right doctors.
In this episode you will:
Episode Highlights
1:34 – How this podcast helps chiropractors succeed by focusing on both servant and business sides of practice
3:45 – Why more successful chiropractors means a stronger future for the profession
4:55 – Shifting from owner-operator to CEO to investor mindset
5:55 – Hiring an associate doctor is an investment in your business
7:03 – Why making hiring decisions with math reduces emotion and stress
10:14 – Understanding return on invested capital vs. other investment vehicles
11:49 – Why investing in your own business builds wealth faster than stocks or real estate
13:02 – The mindset shift needed to pay associates well and profit
15:55 – How your experience and expertise makes practice investment the best first choice
18:30 – The energy shift when you view associates as high-return investments
19:59 – Buying other doctors’ time frees you to scale and create wealth
21:58 – The rule of thirds for revenue, overhead, and profit when hiring associates
23:57 – How adding multiple associates creates an appreciating, cash-flowing business
25:36 – Why well-built practices often don’t get sold—they’re too profitable to let go
29:24 - Success Partner, Mark Lewis of Platinum, sits down with Dr. Kevin to share how the right practice management software can save hours each week, improve patient retention, and significantly increase your bottom line. He explains how to streamline scheduling, billing, and care plans while integrating key tools into one easy-to-use system. You’ll also hear how Platinum’s upcoming features can help you cut thousands in extra software costs, boost efficiency for your team, and create a smoother, more consistent experience for your patients
Resources Mentioned
Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Platinum please visit: https://www.platinumsystem.com/
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
Most chiropractors think stepping out of the adjusting room means giving up what they love. But what if it’s the only way to grow both your practice and your purpose?
In this case study, Dr. Eric Kowalke shares how he transitioned from being the face of Higher Health Chiropractic to becoming a leader of leaders utilizing the TRP System, freeing himself to also grow SKED, a chiropractic tech company serving hundreds of practices. With six kids at home and two businesses on his plate, Eric didn’t just want to scale, he wanted to build something that could thrive without him. You’ll hear how he used structure, leadership development, and accountability to create durable systems that let him work above the business without losing momentum.
In this Case Study you will:
Episode Highlights
02:06 – Learn how Dr. Eric discovered TRP while searching for structure in his associate pay model
03:28 – See what his practice looked like before coaching and why he was still stuck in the adjusting room
04:47 – Discover the reason he started SKED and how it challenged his capacity as a practice owner
05:57 – Understand why leading two growing companies required stepping out of the day-to-day
07:00 – Hear the difference between scaling a practice and making it durable enough to free you
07:37 – Learn why giving up adjusting was emotionally tough—but strategically necessary
08:06 – Discover how his leadership had to evolve to meet the needs of his team and companies
09:40 – Understand the intentional approach Dr. Eric and his wife take to align family and business
13:15 – See how moving through layers of leadership changed the way he leads and communicates
14:19 – Hear why scaling a large team means letting go of brute force and building clarity instead
16:02 – Learn how he avoided the trap of letting one business decline while growing another
17:07 – Discover how small gaps exposed the need for systems and accountability
18:38 – Understand the essential role accountability plays in creating traction and team ownership
19:48 – See how reporting systems and meeting rhythms replaced micromanagement
20:28 – Learn how clear accountability roles became the language that fuels team culture
22:12 – Hear what Dr. Eric sees as the most valuable part of TRP coaching across all levels of his team
23:02 - Success Partner Dr. Adrian Dennewald, creator of the Denneroll, sits down with Dr. Oz for an engaging conversation about how this simple yet powerful tool is transforming patient care. He explains how the Denneroll helps correct spinal imbalances, improve posture, and enhance outcomes both inside and outside the clinic. You’ll hear how it works hand-in-hand with chiropractic adjustments, keeps patients actively involved in their own recovery, and delivers measurable benefits like improved range of motion, reduced muscle tension, and stronger long-term results.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Denneroll please visit: https://www.denneroll.com/
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
Building a successful practice means nothing if your relationships outside of the business are falling apart. In this heartfelt episode, Dr. Stephen and Dr. Pete get real about what it takes to have both a thriving chiropractic business and a thriving (not perfect) marriage.
They share personal stories, lessons learned from decades of marriage, and the systems they’ve put in place to stay aligned with their wives while leading their teams and businesses. Regardless of whether you are a male or female spouse - this is for you. If you’ve ever felt like growing your practice came at the expense of your home life, this conversation will show you it’s possible to have both.
In this episode you will:
Episode Highlights
01:42 – Introduction and setup for a conversation about marriage and life balance
03:07 – The belief that a remarkable business should be part of a remarkable life
05:29 – The challenge of believing you can have both business success and family unity
07:11 – Importance of progress over perfection in marriage
07:58 – Why entrepreneurial couples often feel “in the battle” together
10:12 – How misalignment with your spouse can disrupt everything in your life
11:39 – Staying united as a couple and the role of compromise
13:03 – Why marriage lessons also make you a better CEO
15:01 – Practical weekly marriage practices like huddles, prayer, and dates
19:12 – Quarterly and bigger getaways to reconnect with your spouse
20:61 – How being an entrepreneur creates unique marriage challenges
22:19 – The power of mechanisms and calendars to protect marriage time
25:15 – Why communication at home needs structure like in business
26:16 – The creation of the “weekly coffee break” for better marriage communication
27:23 - Dr. Kale is joined by Success Partner, Dr. Kendall Price, founder of Elevate Marketing and a practicing chiropractor who built his own million-dollar practice before helping others achieve similar success. With real-world experience and a focus on high-ROI, locally tailored marketing strategies, Dr. Price’s team goes beyond generating leads to build trust, increase show rates, and deliver measurable results. Recognized on the Inc. 5000 list, Elevate is a true partner in helping practices grow, thrive, and serve their communities.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Elevate Marketing please visit: www.goelevatemarketing.com
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
Hiring and keeping great team members is one of the toughest challenges in practice growth. But what if you could access top-level talent offshore to free up your time, stabilize your business, and scale profitably? Dr. Stephen and Dr. Allen Miner dive into virtual chiropractic assistants (VCAs), remote teams, and how to strategically delegate so you can focus on the $500-an-hour CEO work that actually drives your practice forward.
In this episode you will:
Episode Highlights
02:17 – The challenges of staffing and how Cairo Matchmakers was born from real practice struggles
03:35 – Why finding and keeping great team members is crucial for clinic stability
06:19 – How offshore talent offers skills and work ethic not easily found locally
07:22 – The importance of leveraging your time as a CEO rather than brute force
11:15 – Clarifying the difference between virtual assistants, remote teams, and AI
12:37 – Using VCAs to collect practice data and improve decision-making
14:29 – Hiring offshore talent for under $10/hour without payroll headaches
18:40 – Examples of tasks you can delegate to remote assistants
21:18 – How offshore EAs can help you manage AI tools and daily admin
25:10 – Shifting from micromanaging to outcome-based leadership
26:05 – Hiring people whose purpose is aligned with your business needs
27:22 – Why offshore team members often outperform local hires
29:48 – The four advantages of remote staffing: faster, safer, easier, cheaper
30:43 – Quality concerns and how skilled remote staff can upgrade your clinic
33:35 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about CLA Wealth please visit: https://insightcla.com/
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
Most chiropractors didn’t get into practice to build real wealth - but that mindset might be exactly what’s holding you back.
Dr. Stephen sits down with wealth strategist and longtime friend Garrett Gunderson to unpack the limiting beliefs around money that keep chiropractors from creating prosperity. From misbeliefs about scarcity and guilt to practical ways to improve your bottom line, this is a masterclass in shifting from financial survival to freedom. Garrett breaks down his money Personas, explains why “money follows value,” and challenges CEOs to stop playing not to lose and start building teams that win together.
Walk away with new tools to think differently about growth, build real wealth through your business, and become the kind of CEO who’s financially fit, independent, and free.
In this episode you will:
Episode Highlights
01:50 – How Garrett entered the chiropractic world through a personal story and word-of-mouth
02:53 – Chiropractors often lack financial education despite being brilliant clinicians
05:03 – The 4-part value framework: create, deliver, add, and capture value
07:01 – Why money is a reflection of energy and value—not something to fear or hoard
09:14 – Two sides of scarcity: the miser/conservative vs. the striver/high-roller
10:09 – CEOs must move from isolation to collaboration to scale their impact
11:53 – Keeping the wrong team members blocks business growth and hurts your culture
13:33 – Misers and mindful managers: how to shift from scarcity to abundance
16:01 – How conservative planners can become strategic, effective CFOs
16:56 – Strivers wear stress as a badge—creators rally people and build with value
18:14 – High-rollers are exciting but dangerous—catalysts build vision and momentum
20:12 – Every team needs diversity, but each Persona has a right role
28:43 – Productivity without profitability? You might be stuck in the gap
30:17 – The “Four I’s” to reclaim lost income: IRS, Interest, Investments, Insurance
32:05 – Don’t build to sell—build a practice you don’t want to leave
33:36 – Best ROI is reinvesting in your business, not chasing outside investments
35:23 – Garrett’s three-part goal: financial fitness, independence, and freedom
37:20 – Personal finance advice doesn’t apply to business owners—think like a CEO
40:20 - Success Partner, Vanessa Lewis from Investorus sits down with Dr. Bobby to explain how their one-stop financial strategy firm helps chiropractors build real wealth. With services like money coaching, lending advice, property investment, and financial planning, they simplify the process through one dedicated strategist. Learn how you can save money, eliminate bad debt, and grow high-return portfolios without sacrificing time from your practice.
Resources Mentioned
DM Garrett on Instagram at @GarrettBGunderson and send the word ‘Remarkable’ to get a free copy of his audiobook Money Unmasked, which also includes the Money Persona quiz.
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Investorus please visit: www.investorus.com.au
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
What does it take to double your practice, cut clinical hours in half, and build a team that thrives without you?
This case study with Dr. Kris Arnold of Live Well Chiropractic reveals exactly how he transformed his high-performing but owner-reliant business into a scalable, system-driven practice. With guidance from The Remarkable Practice, Dr. Arnold moved from being the do-it-all doc to a confident CEO, growing from 400 weekly visits and $1M in collections to over 650 visits and $2.25M—with freedom, joy, and purpose intact.
In this case study you will:
Episode Highlights
02:47 – Why Dr. Kris always valued coaching and how each stage brought him new growth
03:54 – Where his practice was before TRP 400 visits/week $1M/year all referral-based
04:40 – Dr. Stephen predicts they can double Dr. Kris is shocked but intrigued
05:18 – Fast forward now at 650+ visits/week and $2.25M+ in collections
05:34 – Cut clinical hours from 40+ to 15–18/week thanks to team growth
06:51 – More vacations and confidence in the team to run without him
07:17 – The shift to team-driven operations and letting go of doing it all
07:54 – Team gratitude moment every team member said they were thankful to work there
08:42 – Learning to lead instead of brute-force everything
12:31 – Reframing the associate’s value from “not producing” to generating $485k/year
13:32 – Key lesson not every associate is wired like the owner some value stability
14:47 – Custom compensation models based on associate DNA
15:33 – Realizing the yin-yang dynamic made them a stronger team
17:31 – Assigning roles based on natural strengths unlocked major growth
18:51 – Understanding caregiver business builder entrepreneur archetypes
20:00 – Shifted from “have to see patients” to “get to see patients”
21:14 – Mission-driven motivation “How can we 10x the miracles?”
22:28 – Most valuable TRP resource using stats and vital signs to guide business decisions
24:00 – Goal-setting and leveraging data transformed planning and performance
24:49 – Regular team stat reviews now drive consistent improvement
25:26 – The numbers represent people data leads to better stewardship and growth
26:07 – Appreciation for TRP’s leadership and the example it sets for the profession
26:28 - Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions—helping not just with foot pain but also with headaches, back issues, and fall prevention.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Better Balance please visit: https://betterbalanceorthotics.com/
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
Ever wonder why some chiropractic practices thrive while others spin their wheels? It’s not the ideas, it’s what you do with them. Dr. Pete and Dr. Stephen share how to turn seasonal shifts into practice growth. They reveal how quarterly planning, team alignment, and reactivation campaigns help you serve more patients and hit your goals. You’ll walk away with clear strategies to organize your priorities, avoid summer slumps, and lead your team with confidence.
In this episode you will:
Episode Highlights
01:51 - Ideas are easy, but implementation is where growth happens
02:40 - Why seasonal awareness matters in practice planning
05:55 - How CEOs should manage limited time, energy, focus, and money
07:20 - Organizing ideas into action plans and assigning accountability
09:24 - Keeping quarterly goals visible and front of mind
10:03 - The importance of explaining priorities to the whole team
12:32 - Empathy and curiosity as keys to patient and team connection
13:34 - Why summer-to-fall is the perfect time for reactivation campaigns
14:23 - Three essential tools: goals worksheet, project planner, accountability grid
18:42 - Treating mid-year as halftime: reviewing wins and setting second-half priorities
20:22 - Adjusting marketing and patient education to family and seasonal rhythms
21:48 - Preventing summer slumps by proactively adjusting family schedules
25:43 - How to run reactivation projects using your internal team
26:11 - Outsourcing reactivation systems for maximum leverage
26:59 - The urgency of acting now to capture third-quarter momentum
27:22 - Dr. Chris sits down with Dr. Aaron Morris from Success Partner, Syntropy, to explore how their work is helping chiropractors elevate their adjusting skills. Learn how Syntropy seminars are transforming both new grads and seasoned practitioners by building confidence, preventing burnout, and driving better patient outcomes. Dr. Aaron shares they support continuous skill development which isn't optional for chiropractors who want to serve at the highest level.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Syntropy please visit: www.syntropychirotraining.com
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
You won’t believe what’s happened since we last heard from the Hughes Brothers in their first case study.
In this follow-up episode, Dr. Michael and Dr. David Hughes return to share how they scaled from one clinic to five, doubling and even tripling revenue while building a multi-million dollar chiropractic enterprise. They reveal the systems, mindset shifts, and leadership strategies that fueled their explosive growth, plus the lessons they learned acquiring and integrating new practices. This is a behind-the-scenes look at what it really takes to scale big without sacrificing culture or care.
In this follow-up you will:
Episode Highlights
01:30 – Their chiropractic origin story and why they chose this path at age 14
05:29 – How overcoming learning disabilities shaped their determination
08:00 – Why they invested in coaching even before acquiring their first practice
10:09 – The turning point: committing fully to a new system and leadership shift
12:29 – How changing their approach to patient conversations transformed conversions
13:49 – Doubling to tripling their first clinic’s revenue and scaling to five clinics
17:00 – How a daughter’s move led to their first out-of-state acquisition
20:29 – Buying practices from retiring chiropractors and lessons learned
21:39 – The critical role of hiring the right associate doctors for expansion
23:19 – How metrics, KPIs, and dashboards keep multi-clinic operations aligned
25:00 – Why slowing down to simplify and automate was key to scaling
26:29 – How they choose which clinics to buy—and when to say no
28:29 – The importance of knowing both the numbers and the patient relationships
30:49 – Turning underperforming clinics into profitable, systemized practices
34:09 – Their big goal: reaching 33 practices in the next five years
35:15 - Success Partner, Vanessa Lewis from Investorus sits down with Dr. Bobby to explain how their one-stop financial strategy firm helps chiropractors build real wealth. With services like money coaching, lending advice, property investment, and financial planning, they simplify the process through one dedicated strategist. Learn how you can save money, eliminate bad debt, and grow high-return portfolios without sacrificing time from your practice.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Investorus please visit: www.investorus.com.au
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
Ready to stop running your practice on autopilot? In this raw, post-board-meeting debrief, Dr. Stephen and Dr. Pete reveal how their leadership team uses the BDA (Before-During-After) framework to drive clarity, boost team focus, and scale impact. You’ll hear why quarterly board meetings are essential for moving from operator to CEO, how to work on, not just in, your business, and the mindset shifts that unlock growth. If you want a more scalable, durable, and transferable practice, this episode will show you what it takes.
In this episode you will:
Episode Highlights
2:17 — They come straight from a two-day board meeting, sharing raw insights.
3:01 — Reflecting on the value of recording after the meeting for fresh takeaways.
4:25 — Explaining the BDA framework and how it shapes productive meetings.
6:20 — Applying BDA not just in business but in personal life, like fitness.
8:01 — Why before, during, and after work each holds equal value for outcomes.
12:25 — The shift from working in the business to working on and above it.
13:30 — Why small teams or solo chiropractors should still prioritize board meetings.
14:23 — How to set up a half- or full-day session to plan with your team.
14:49 — Using a facilitator or business coach to get the most out of meetings.
15:32 — Radical thinking exercises that unlocked new energy and ideas.
16:45 — Breaking through limiting beliefs and embracing doing things differently.
18:27 — Stretching team creativity to spark problem-solving and breakthroughs.
20:07 — Moving from being the machine to building and eventually selling it.
21:51 — Using metrics like net momentum to track impact and progress.
23:26 — The CEO’s role in casting vision and connecting growth to purpose.
24:13 - Dr. Pete interviews Glen David of Davlen Design, a Success Partner known for transforming chiropractic clinics through optimized space and workflow. Glen shares how their family-run company has helped over 6,500 practices improve function, efficiency, and revenue. From designing new offices to reworking existing spaces, they help chiropractors reduce waste, boost productivity, and increase capacity—without expanding square footage. With deep experience and chiropractic-specific systems, Davlen Designs makes it easier for teams to serve more patients, save time, and grow sustainably.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Davlen Design please visit: https://www.davlendesign.com/
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit
https://theremarkablepractice.com/podcast/
or follow on your favorite podcast app.
What happens when a thriving practice hits a ceiling? In this case study with Dr. Michael Graybar of Graybar Chiropractic & Rehab reveals how he turned personal burnout and professional stagnation into a launchpad for growth.
You'll hear how Dr. Michael scaled his multi-clinic operation from $1.6M to $3.3M in annual revenue, restructured his leadership team, and created a business that thrives—even when he's not in the building. This transformation wasn’t just operational—it restored his marriage, his energy, and his vision for the future.
In this case study you will:
Episode Highlights
01:12 — Introduces personal and practice struggles before joining TRP
02:10 — Practice had been stagnant at $1.6M with no clear direction
02:44 — Lack of clarity spilled into home life and affected marriage
03:26 — Practices were "good" on paper, but lacked fulfillment and growth
04:17 — Joined TRP in 2018 and received holistic support, not just business coaching
04:51 — Five years later: practice volume and profitability drastically increased
05:13 — Clinics now exceed 1300 visits/week, smallest clinic matches former largest
07:35 — Revenue climbed to $3.3M–$3.4M across three clinics
08:28 — Letting go of operator role was essential to create durability
09:39 — Replaced personality-based model with system-based structure
11:03 — Introduced new patient advocates and clear staff roles
11:44 — Reorganized leadership with one COO to eliminate internal competition
14:42 — Staff turnover reduced by improving clarity and workplace culture
18:38 — Initial resistance: tried to “sneak” into CEO role without team noticing
20:05 — Weekly CEO time created to plan, lead, and maintain personal balance
22:24 — Balancing three roles: chiropractor, CEO, and business owner
23:43 — Importance of working above the business, not just in or on it
25:54 — Advice to his past self: trust the process and commit fully to TRP
28:01 — Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions—helping not just with foot pain but also with headaches, back issues, and fall prevention.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
Dr. Stephen shares the real-world challenges and wins from launching Bonfire Wellness, a new family-run wellness center focused on recovery, vitality, and longevity.
In this episode, he unpacks lessons from the first six months of operating the business, including what went right, what went wrong, and what he’d do differently. From a costly $350,000 contract mistake to retraining ICU nurses in inside-out health principles, Dr. Stephen breaks down the difference between owning a business and operating one. He also gives a clear view into what happens when chiropractic philosophy is applied to a non-chiropractic venture.
In this episode you will:
Episode Highlights
1:37 – Introduction to Bonfire Wellness and the inspiration behind its launch
4:40 – Why lifestyle alignment is essential to wellness and not just weekly adjustments
6:44 – The decision to shelve Bonfire in the past and focus on one business
8:17 – Lessons on wealth building and the myth of running multiple businesses
10:09 – How Dr. Stephen's family became co-founders of Bonfire Wellness
13:19 – Full family involvement and the leadership roles within the business
16:19 – Lessons learned from buildout mistakes and overspending
19:03 – How one missed contract detail cost $350,000 and what to do differently
21:08 – Using credit instead of SBA financing and the impact on cash flow
22:39 – Shifting ICU-trained nurses into a vitalistic model of care
24:57 – Why the education of the team was the most critical investment
25:52 – Building the brand with referrals, internal, and external marketing
26:45 – The role of SEO and digital ads in a modern wellness center
28:10 – Future plans for diagnostics, business roles, and financial systems
29:52 – Operationalizing and professionalizing a new business from day one
31:24 – Vision for multi-site growth and what’s next for Bonfire Wellness
32:30 - Dr. Chris is joined by Success Partner, Dr. Jeff Langmaid of The Smart Chiropractor to discuss Patient Pilot, a reactivation tool designed to bring past patients back into care. The system sends short, personalized emails that match the voice of the practice, tracks engagement in real time, and builds smart recall lists for more efficient outreach. Discover why reactivation should be a core focus for any growth-minded chiropractor.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about The Smart Chiropractor please visit: https://thesmartchiropractor.com/
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
What happens when two driven twin-brothers stop playing small and go all-in on their vision?
Dr. Stephen sits down with Dr. Michael and Dr. David Hughes to unpack how they transformed Gateway Family Chiropractic from a modest local practice into a multi-million-dollar, multi-location enterprise utilizing the TRP System. They talk about moving from indecision to clarity, from being coached to becoming leaders, and from holding onto old systems to embracing a scalable business model through The Remarkable Practice.
This episode is Part 1 of the Hughes Brothers story, Part 2 will tell of the incredible acquisition-driven expansion of the Hughes Empire utilizing the TRP Systems. Their story offers a real-life look at the power of commitment, the importance of alignment in leadership, and the role systems play in sustainable growth.
In this Case Study you will:
Episode Highlights
01:23 – What caused them to leave their original coaching program and start looking elsewhere
04:07 – Why their first encounter with TRP felt overwhelming—and how they handled it
04:40 – The decision they made that shifted everything in their business trajectory
05:47 – A surprising leadership move that helped them finally implement what mattered
06:34 – What happened when they invited their whole team into the training process
07:25 – The revenue story behind their growth and the numbers they saw at each stage
10:01 – The personal values that influenced who they chose to work with
12:25 – How the next generation of their family is getting involved in the business
14:19 – What one family member secretly aspires to become in the TRP ecosystem
15:13 – How they’re navigating acquisitions—and what they look for in potential opportunities
17:42 – What they’re doing now to make sure they always have great people in place
18:44 – A unique online strategy they’re using to attract top-tier chiropractic talent
19:06 – How they reframe hiring so it becomes a powerful form of marketing
20:12 – Where they’re expanding next and how they’re making it sustainable
21:37 – The unexpected source of inspiration that shaped their multi-location vision
26:14 – What challenge they’re facing now and how they’re preparing to solve it
28:46 – What they’d tell their earlier selves before joining TRP
31:49 – Why they believe growth never stops—and how TRP keeps up with them
33:15 – What surprised them about the values running beneath TRP’s business systems
34:45 - Success Partner, Dr. Erik Kowalke, founder and CEO of SKED joins Dr. Chris to discuss how technology is transforming chiropractic care. Dr. Erik shares how SKED simplifies patient communication, reduces missed appointments, and helps practices increase their impact. Tune in to learn how SKED’s innovative solutions can streamline your operations and help spread the power of chiropractic further than ever before.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about SKED please visit: https://sked.life
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
Most chiropractors train their teams too little—or too late. This episode changes that.
Discover why training isn’t just another checkbox but the highest-return activity in your practice. Drs. Pete and Stephen unpack how training builds culture, develops A-players, and multiplies your business impact. They break down their six-sided framework for business health (hint: it's not just about systems) and show how CEOs who prioritize training lead practices that thrive.
In this episode, you will:
Episode Highlights
01:44 – Why training delivers the greatest ROI in chiropractic businesses and how to adopt a training-first mindset.
06:17 – The vitalistic reason behind training: why lives in your community literally depend on it.
08:10 – A breakdown of the Rubik’s Cube framework and how to troubleshoot your business using six key domains.
09:45 – How to structure your clinic culture so patient care happens between training—not the other way around.
12:34 – What to look for when hiring and placing the right people in the right roles for the right work.
17:16 – How to own your energy as CEO and why energy is always the leading indicator of your business performance.
18:23 – The five crucial communications every team must hear often to stay aligned, focused, and growing.
19:16 – How to spot an A-player: they don’t tolerate training—they crave it and require it to thrive.
22:41 – Equipping vs. developing vs. empowering your team and why each one must be intentional.
25:03 – A 4-step training model: Tell me, Show me, Allow me, Direct me—how to structure training that sticks.
28:48 – How to create a safe environment where your team can fail, learn, and grow through roleplay.
30:09 – The mindset shift from operator to CEO: train your team so they can build your business, not just do tasks.
31:37 – Why skipping training costs you more in pain and frustration than time ever will.
32:33 – Comparing returns: stock market vs. real estate vs. training your team—where you’ll get the highest ROI.
33:58 – Why marketing comes second to team training when it comes to growing your business and impact.
35:02 - Success Partner, Dr. Erik Kowalke, founder and CEO of SKED joins Dr. Chris to discuss how technology is transforming chiropractic care. Dr. Erik shares how SKED simplifies patient communication, reduces missed appointments, and helps practices increase their impact. Tune in to learn how SKED’s innovative solutions can streamline your operations and help spread the power of chiropractic further than ever before.
Resources Mentioned
Download your copy of the Troubleshooting Form here: https://theremarkablepractice.com/podcast-ep313-troubleshooting
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about SKED please visit: https://sked.life/
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
Vitalism isn’t just a philosophy, it's your advantage in the healthcare marketplace.
If you want patients who stay, refer, and believe in what you do, stop selling care plans and start creating Vitalists. In this episode, Dr. Stephen and Dr. Pete unpack how Vitalism creates deep alignment between your message, your mission, and your market - and their unique IDENTITY as a Vitalist.
Anchoring your patient journey to “Vitalism” as your unique position in healthcare, this conversation maps out how to build conversion, retention, community, referral and legacy around something much bigger than symptom relief. This is more than a mindset, it’s a movement.
In this episode you will:
Episode Highlights
3:39 – The idea of taking a 150-year generational perspective for your clinic
4:39 – Authenticity as the most powerful vibrational force in patient education
6:32 – Calling vs. job: how perspective reshapes your team’s engagement
7:49 – Chiropractic's unique success proposition in today’s healthcare market
8:43 – How effective marketing creates urgency, relevance, and identity
10:32 – Why vitalism matters and why chiropractors should claim the term now
12:28 – Defining the vitalist and how they see chiropractic as a lifestyle success strategy
15:41 – The story behind the “Make America Healthy Again” campaign and Vitalistic Party
18:22 – Anchoring retention and identity: how vitalism helps patients stay
21:55 – Vitalism as a belief in life force and its business implications
22:43 – Identity shapes behavior: how lifestyle drives decisions like regular chiropractic
23:52 – Vitalism, fitness, and personal routines as expressions of identity
24:31- Dr. Eric is joined by Success Partner, Jeff Van Kampen from Clinic Growth Accelerator (CGA), a company that helps chiropractic clinics attract and convert new patients with digital marketing. Jeff explains how CGA specializes in paid social media ads and lead qualification, sharing practical insights on tracking ROI and maximizing new patient appointments. They also discuss the future of digital marketing in chiropractic, including AI-driven nurture sequences and the importance of building trust online.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Clinic Growth Accelerator please visit: https://growyourclinic.com/
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit
https://theremarkablepractice.com/podcast/
or follow on your favorite podcast app.
What got you here won’t get you there, and holding onto your old identity may be the reason you're feeling stuck.
Learn how to make the transition from owner-operator to CEO by aligning your identity, behaviors, and responsibilities with the business you’re building. You’ll get clear on what belongs on your scorecard, how to measure success with KPIs, and what it means to truly lead. Whether you're scaling to your next level or reclaiming time and energy, this is the mindset and operational structure that makes it possible.
In this episode you will:
Episode Highlights
1:38 — Why so many chiropractors struggle to answer, “What do I do when I become the CEO?”
4:04 — The shift from laborer to leader requires both identity and behavioral changes.
6:35 — How clarity through scorecards and KPIs helps scale with purpose and focus.
7:15 — Why moving rocks isn’t your value anymore—leading teams is.
9:01 — Understanding the law of ones and threes to prepare for each level of growth.
9:38 — The true job of the CEO: operationalize, professionalize, and optimize the business.
12:40 — To scale, ask: is this a “who” issue or a “how” issue?
13:32 — Use the Four Rights framework to hire the right person in the right role.
14:45 — Clarify the right work and align it with scorecards, KPIs, and job descriptions.
17:23 — Letting go of your old identity is key to stepping fully into your CEO role.
20:13 — Optionality means you get to choose how to spend your time as CEO.
22:46 — Revisit operationalizing, professionalizing, and optimizing—like fitness, it never stops.
23:18 — Diagnose if your business issue is a person, process, proficiency, priority, or project.
24:23 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships.
Resources Mentioned
Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about CLA Wealth please visit: https://insightcla.com
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
You can’t serve everyone, but when you get clear on who you’re really meant to help, everything changes.
Dr. Pete and Dr. Stephen lay out a step-by-step framework for defining your Ideal Client Profile (ICP) and explain why it is the key to shaping every part of your business. From the care you provide to the marketing that brings the right people through your doors, clarity in your mission, vision, and purpose influences it all. Whether you're building, scaling, or preparing for an exit, this focus will help you grow with purpose and precision.
In this episode you will:
Episode Highlights
01:07 – Learn why defining your ideal client profile (ICP) is crucial to attracting the right patients and repelling the wrong ones.
03:09 – Understand how timing plays a role in patient attraction and why someone not ready now may return later when the time is right.
07:47 – Hear how fulfilling long-term goals requires vision clarity and how structured planning enables life and business alignment.
10:26 – Discover the “growth ladder” framework, from mission to marketing, and how each level builds toward clarity and momentum.
13:58 – Learn how defining your purpose, mission, and vision becomes the foundation for building a scalable, focused practice.
17:19 – Understand how purpose and vision work together—one pushes, one pulls—to drive energy and accelerate growth.
21:02 – See how defining your ICP leads to designing better services, solving specific problems, and enhancing user experience.
23:22 – Get insight into how personal passion and strengths align with your ICP to create sustainable energy and fulfillment.
25:05 – Hear the five ICP types the Remarkable Practice serves and how clarity in audience shapes products, services, and success.
27:56 – Learn how creating a sense of belonging for patients starts with your own clarity and purpose in defining who you serve.
30:12 – Discover how message clarity leads to better marketing, attracting patients who are ready for the care you offer.
32:24 – Understand how clearly solving specific problems brings in the right referrals and makes marketing easier.
33:26 – Learn why being everything to everyone leads to irrelevance and how cutting through noise starts with clarity of purpose.
Resources Mentioned
Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Waitlist Workshops please visit: https://waitlistworkshops.com
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
Urgency isn’t pressure, it’s Purpose. And it’s one of the most overlooked drivers of growth in today’s fast-paced marketplace. This one thing changes everything: TIME kills all deals. Move!
Dr. Pete and Dr. Stephen unpack why urgency isn’t just a mindset—it’s a strategy. From responding to leads within minutes to streamlining the entire patient journey, this episode explores how urgency creates momentum in every part of your business. Learn how to eliminate friction, increase conversions, and build a culture that moves with intention and speed. When you take urgency seriously, growth stops being an accident and becomes a natural result.
In this episode you will:
Episode Highlights
00:54 – Learn why urgency is critical in leadership and how it directly impacts growth, influence, and business momentum.
04:31 – Discover how faster response time—especially within five minutes—can boost conversion rates by up to 390%.
07:22 – Understand how missed moments in the patient journey lead to missed opportunities for education, conversion, and retention.
09:32 – Hear how embedding urgency into every system, from progress exams to phone calls, transforms patient experience and results.
12:24 – Explore the concept of internal and external urgency and how each fuels team execution and patient decision-making.
14:51 – Learn why taking something from “important” to “urgent” is the key to moving patients into action.
16:05 – Discover how reducing time between steps in your processes drives momentum and multiplies practice growth.
18:35 – Understand the concept of “congruency of urgency” and how it reflects the integrity of your belief system and business model.
21:56 – See how daily pre-shift huddles build urgency into your culture and prepare your team to lead with purpose and presence.
24:20 – Learn how urgency comes from the heart, not pressure, and how it fuels genuine leadership and influence.
26:23 – Discover why art, science, philosophy, and business acumen must work together to create urgency and impact at every level.
27:51 – Hear how speed, clarity, and responsiveness can become your greatest differentiators in today’s competitive healthcare market.
31:06 - Dr. Sebastian welcomes Success Partner, Dr. Tabor Smith of Spinal Hygiene to explore how spinal hygiene boosts patient engagement and long-term retention in chiropractic care. Dr. Tabor shares his journey in transforming patient education, leading to the spinal hygiene movement. Learn key strategies like the Better Results Faster workshop and the 21-day Spinal Hygiene Challenge to improve patient commitment and outcomes.
Resources Mentioned
Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Spinal Hygiene please visit: https://www.spinalhygieneproducts.com /
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
What if summer didn’t have to mean slower schedules and dropped volume—but instead became your most successful season?
This week's conversation will break down how to prepare for and thrive during the summer shift by taking a proactive approach to patient compliance, scheduling, and retention. Learn how to train your team, educate your patients, and align your strategy with seasonal behavior so that health goals stay on track and your business keeps growing. With the right mindset and systems in place, summer becomes a time to lead, teach, and expand impact.
In this episode you will:
Episode Highlights
02:03 – Learn why seasonal shifts like summer aren’t obstacles but opportunities to grow and energize your practice.
05:19 – Discover how aligning your mindset and beliefs about summer can positively impact your team, patients, and outcomes.
07:57 – Understand why subluxations don’t take vacations and how educating patients on rhythm reinforces commitment during summer.
10:22 – Hear how summer can become your highest-volume season when you dismantle limiting beliefs and take proactive action.
12:49 – Learn how to get ahead of summer scheduling changes with early announcements, rebooking systems, and clear team scripting.
16:29 – Discover how pediatric growth opportunities and seasonal flexibility create a perfect window for increased new patient volume.
17:46 – See how the BDA (Before, During, After) framework helps keep patients on schedule through travel and summer break.
21:13 – Understand why training patients to take ownership of their summer health goals leads to better retention and compliance.
23:07 – Learn how patient training transforms table talk, drives rhythm-based scheduling, and supports lifestyle-based care.
24:53 – Hear why training your team is just as critical—so they can deliver consistent messaging and support proactive planning.
26:34 – Discover how strategic scheduling conversations and downloads help set your practice up for a successful summer season.
29:20 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships.
Resources Mentioned
Download your copy of the Strategic Scheduling Worksheets here: https://theremarkablepractice.com/podcast-ep308-scheduling
Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about CLA Wealth please visit: https://insightcla.com/
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
Is AI about to replace the personal side of care or can it actually bring you closer to your patients?
In this conversation, Dr. Stephen sits down with AI expert Brad Costanzo of Accelerated Intelligence to break down how chiropractors can use artificial intelligence to accelerate growth, streamline operations, and improve patient engagement—without sacrificing connection. From chatbots and content creation to automation and predictive analytics, you will learn practical strategies, real examples, and easy-to-implement tools to help offload your busy work and refocus on what really matters—serving people better.
In this episode you will:
Episode Highlights
02:03 – Learn how chiropractors are beginning to leverage AI through practical, tactical tools that save time and increase impact.
05:11 – Understand the "Five Buckets Framework" of AI use: Thinking, Creating, Communicating, Analyzing, and Automating.
08:36 – Hear why many people misuse AI by jumping into “cool tools” rather than solving real problems and clearing mental clutter.
10:50 – Discover real-world examples of how smart automation can turn simple inputs into full content workflows and social posts.
14:08 – Explore how AI is as transformative as the internet, but more rapid and accessible across every aspect of business.
16:51 – Learn how to choose the right AI tools and connect them effectively, even if you're not technically inclined.
21:04 – Get Brad’s MAC Method: Mentor, Assistant, Critic—a simple prompt framework to get better results from AI tools like ChatGPT.
23:05 – Understand how being a “Hollywood Director” mindset with AI improves creative output and turns you into a better thinker.
24:42 – Hear how AI can write job descriptions, design graphics, summarize podcasts, and streamline team workflows.
26:51 – Discover how chatbots and voice assistants are improving lead conversion and patient experience in chiropractic offices.
30:42 – See how AI can create realistic, friendly virtual assistants that consistently answer patient questions and book appointments.
33:36 – Learn how AI tools like Gamma can quickly create presentations and help with marketing content creation.
35:24 – Explore how AI-driven SOAP notes and real-time transcription are saving time and enhancing documentation.
36:50 – Understand how AI helps professionals stay on top of innovation through customized learning and research tools.
39:18 – Hear why automating the repetitive tasks actually frees chiropractors to focus more on genuine human connection.
43:10 – Dr. Bobby is joined by Success Partner, Alan Poric from AP4 Wealth, a firm known for helping chiropractors take control of their finances. If you’ve ever put off dealing with insurance, superannuation, or retirement planning, this interview is a must-listen. Alan explains why getting your financial ducks in a row early is so important, and how AP4 Wealth creates solutions designed just for chiropractors. Discover practical tips on protecting your income, caring for your family, and building a secure financial future.
Resources Mentioned
Download the Accelerated Intelligence Bonus Gifts from Brad here: https://go.acceleratedintelligence.ai/r/trp
Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about AP4 Wealth please visit: https://www.ap4wealth.com.au/
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
Dr. Pete and Dr. Stephen reveal why chiropractic is perfectly positioned for today’s health-conscious, MAHA-culture and how to leverage growing demand. Learn why thinking bigger, acting faster, and focusing on resilience will help you serve more people—no matter the economic climate. Whether you're navigating abundance or scarcity, now is the time to step up and expand your impact.
In this episode you will:
Episode Highlights
01:25 – Learn how the marketplace acts as an amplifier—it doesn’t change your message, it magnifies it—and why positioning is everything.
04:06 – Discover how your business may face either a supply issue (capacity) or demand issue (scarcity), and how both require different strategies.
07:58 – Hear why chiropractic has been and remains recession-proof—and why there’s never been a better time to serve.
10:20 – Understand how the Phoenix Plan’s three-phase framework—stabilization, reactivation, mobilization—can guide you through uncertain times.
13:25 – Consider what would break in your business if you 2x’d your demand and why now is the time to prepare for that level of growth.
16:17 – Learn why positioning yourself around nervous system expertise helps you stay relevant in any economic climate.
17:59 – Discover why you should aim to 2x your impact and how small thinking may be limiting your ability to lead and serve.
19:09 – See how today’s marketplace stress is creating opportunities in children’s mental health, and why chiropractors must lead.
20:37 – Hear the call to position chiropractic as a solution in the mental health movement and step forward as a trusted messenger.
23:01 - Dr. Pete is joined by Success Partner, Joe Hagan from Wealth Colony to unpack the future of financial innovation through blockchain. Discover transformative strategies that can revolutionize customer engagement and loyalty with innovative rewards programs that boost patient retention. Tune in as we explore the intersection of technology, finance, and healthcare.
Resources Mentioned
Register Now for the TRP Conversion & Retention Immersion - June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Wealth Colony please visit: www.wealthcolony.com
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
Dr. Pete and Dr. Stephen reveal how visionary leaders think beyond the next quarter or even the next year—they think in threes: three generations, three decades, three years. You’ll discover how to align your vision with tangible action steps that lead to lasting success. Whether you’re building your practice, preparing for an exit, or simply looking to sharpen your leadership, this framework will help you organize your time, energy, and focus for maximum impact.
In this episode you will:
Episode Highlights
01:25 – Discover why vision casting must go beyond the head to the heart and how caught vision—not taught vision—drives true leadership.
04:42 – Learn how thinking in three-year, one-year, and 90-day windows helps leaders prioritize what’s important now, next, and ultimately.
06:58 – Understand why clarity is the greatest accelerant for your team and how friction shows up when clarity is missing.
09:13 – Explore how lack of shared vision keeps you stuck in owner-operator mode, even if your team has scorecards and KPIs.
11:39 – Hear how a three-generation perspective shapes leadership decisions across business, family, and legacy planning.
17:50 – Learn why holding an eternal perspective adds deeper meaning to daily choices and long-term business vision.
21:19 – Understand how thinking generationally impacts succession planning, associate hiring, and long-term patient care.
24:33 – Discover how casting a three-decade story shapes your exit strategy and prevents burnout by giving long-term direction.
26:36 – Learn how purpose pushes, but vision pulls—and both are necessary to maintain energy and avoid fatigue.
33:57 – See how a detailed three-year vision sets the foundation for organizing your next 90 days into intentional action.
36:58 – Understand how to translate a vision into a 90-day action plan, broken down into clear team priorities and execution rhythms.
39:06 – Learn the power of managing your schedule with a three-week view and how it creates margin and reduces decision stress.
40:21 – Discover the habit of working in three-day and even three-hour blocks to drive focus and increase productivity.
41:02 – Hear how checking in every few minutes enhances presence and how present-time consciousness fuels productivity.
43:35 - Dr. Pete is joined by Success Partner Dr. Dan Ruitenbeek of Shockwave Centers of America to explore how shockwave therapy is transforming chiropractic care. They discuss how this non-invasive technology helps chiropractors treat chronic pain, improve outcomes for conditions like plantar fasciitis, and grow their practices with real ROI in just 90 days—all while staying aligned with core chiropractic values and delivering greater value to patients and communities.
Resources Mentioned
Register Now for the TRP Conversion & Retention Immersion - June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Shockwave please visit: www.shockwavecenters.com
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
What makes someone commit to care, not just for a month, but for a lifetime?
Explore the missing link between compliance and conversion: helping patients want to follow through. It’s not about selling more visits—it’s about establishing VALUE for rhythm, relevance, and real outcomes. You’ll discover how to present care recommendations with clarity, align patient goals with your findings, and build long-term retention that benefits both your business and your mission. If you’re ready to lead instead of convince, this is the conversation you need to hear.
In this episode you will:
Episode Highlights
03:17 – Discover why pressure and challenge are signs you’re growing and how to reframe tough quarters into motivation for the next.
05:05 – Understand why real leadership in practice means equipping patients to become leaders in their own health journeys.
06:41 – Explore why retention—not just attraction or conversion—is the real heart of practice growth and impact.
08:13 – Learn how regular care over time leads to real outcomes and why retention is the best model for both mission and business.
11:07 – Hear how compliance begins with establishing wanting, and why adults only commit long-term to what they genuinely desire.
14:11 – Understand how patient conversion reflects certainty, and why true retention starts with uncovering what patients really want.
16:45 – Discover the gap between connection and compliance, and how getting to the deeper 'why' impacts long-term follow-through.
20:44 – Learn how visit rhythm is based on how well a patient holds their adjustment—not symptoms or preferences.
24:02 – Hear how missing appointments disrupts progress and creates setbacks, making rhythm and education essential for retention.
27:58 - Dr. Kale interviews Success Partner Dr. Steve Tullius, founder of Waitlist Workshops, about how his team helps chiropractors attract highly qualified leads through targeted workshops. From startup clinics to high-volume practices, the system is built to scale—filling rooms, converting attendees, and creating consistent demand for neurologically focused chiropractic care. Dr. Steve also shares the deeper mission behind his work: restoring the profession’s purpose by reaching those who need it most.
Resources Mentioned
Register Now for the TRP Conversion & Retention Immersion - June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Waitlist Workshops please visit: https://waitlistworkshops.com/
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
People don’t invest in services. They invest in outcomes. Dr. Pete and Dr. Stephen reveal the real reason conversion rates flatline and retention struggles: too much talk about features, not enough focus on results.
You’ll learn the importance of restructuring your day one and day two processes to build deeper connection, clarity, and buy-in. Whether you're growing your team, leading a practice, or scaling impact, this is your reminder that energy, alignment, and outcome-based communication are the true drivers of growth. This is the formula that turns interest into lifelong commitment.
In this episode you will:
Episode Highlights
00:53 – Learn why staying energized as a leader is essential and how personal renewal directly impacts business growth.
03:28 – Discover how being in the right environment—like masterminds and events—creates powerful clarity and momentum.
06:18 – Understand the importance of quarterly board meetings and goal-setting rhythms to keep your team aligned and focused.
09:28 – Hear the distinction between mastermind groups and accountability groups and how both serve different leadership needs.
11:47 – Learn the value of having expert guidance and proven programs for every area of your life and business.
13:22 – See how patients respond when you clearly communicate a proven path, a personalized plan, and confident leadership.
15:56 – Understand why conversion and retention increase when you train your team to deliver care through outcomes, not features.
19:27 – Discover why patients don’t buy care plans—they buy results—and how your language and systems must reflect that truth.
22:13 – Learn why you should never wait until it’s too late to communicate outcomes and set up day one for success.
26:10 – See how day two builds on day one, shifting the focus to ownership, decision-making, and patient commitment.
28:26 – Realize that paying for care is the easiest part—if you’ve shown the patient that the outcome they want is within reach.
31:25 – Learn a simple script for giving recommendations that ties patient goals to objective findings, creating clarity and trust.
34:42 - Dr. Pete Camiolo talks with Dr. Miles Bodzin and Holly Jensen of Success Partner, Cash Practice about overcoming practice struggles by building systems that boost patient enrollment, retention, and financial freedom. Learn how you too can shift from insurance dependency to long-term, values-driven success through simple, scalable solutions that empower both teams and patients.
Resources Mentioned
To download your copy of the Recommendations for Care, please click here: www.theremarkablepractice.com/podcast-ep303-recsforcare
Register Now for the TRP Conversion & Retention Immersion - June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Cash Practice please visit: https://www.cashpractice.com/
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
In this episode, you'll discover:
Episode Highlights
01:25 – Learn how a new tax-advantaged wellness plan allows businesses to pay for employee chiropractic care using tax dollars.
03:40 – Discover how software and data are transforming chiropractic corporate wellness programs into measurable ROI opportunities.
05:31 – Understand how the AlignWell Certified Chiropractor program connects chiropractors to local businesses through vetted partnerships.
07:42 – Hear how a 50-person company saved over $35,000 in taxes while providing two free adjustments per employee per month.
08:49 – Learn how leveraging tax dollars for wellness care reduces employers’ tax burdens while expanding employee benefits.
10:18 – Understand how “near-site” plans now allow employees to receive adjustments in clinics rather than just on-site at work.
13:29 – Discover how chiropractic business owners can use this plan to get paid to adjust their own staff and save thousands in taxes.
15:03 – Hear a real-world example where one chiropractor added $14K in net income by offering the plan to their team.
16:56 – Be inspired by Andrew’s and his challenge to chiropractors: think bigger and lower barriers to better serve your communities.
18:40 – Learn how to join the network or attend upcoming events, and how the program fits into your current marketing strategy.
19:22 - Dr. Pete is joined by Success Partner, Drew Grinnell, of Cutting Edge Laser Technologies. They dive into how advanced laser therapy is transforming chiropractic care—delivering drug-free pain relief, boosting patient outcomes, and creating new self-pay revenue streams. With over a decade of experience, Drew breaks down how to integrate these tools into your practice and how robotics can enhance efficiency, consistency, and overall results.
Resources Mentioned
For more information about the Alignwell Certified Chiropractor Program, please visit: https://alignwellcertified.com
For more information about Cutting Edge Laser Technologies please visit: https://celasers.com
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
In this episode, you'll discover:
Episode Highlights
00:53 – Learn how the three-stage framework—operationalize, professionalize, optimize—leads to productivity, durability, and profitability.
03:33 – Discover how conversion is both emotional and urgent, and why delays can derail a patient’s decision to begin care.
06:36 – Understand the "Rule of 72," a time-based system that compresses patient onboarding to reduce attrition and increase conversions.
09:28 – Learn the step-by-step breakdown of what should happen within each 72-hour window from initial contact to family referrals.
12:14 – Explore the role of urgency and conviction in the report of findings and how they directly impact conversion outcomes.
16:34 – Hear why training on systems like the Rule of 72 is essential for improving proficiency and clinic-wide consistency.
19:34 – See how time gaps between steps (Day 1, Day 2, workshop) create “heat loss” in conversion, impacting volume and income.
22:58 – Discover how each conversion step can be measured as a KPI to track and improve business performance.
25:45 – Learn how to define and apply "stick rate" metrics to understand patient retention across care phases.
29:42 – Understand how chiropractic is a lifestyle strategy and why retention reflects true impact and long-term care success.
32:53 - Dr. Eric DiMartino welcomes Dr. Andrew White from Success Partner, Align & Co to discuss an innovative approach to corporate wellness. Inspired by personal experiences, Dr. White shares how his company integrates chiropractic care into businesses using tax advantages. Learn how chiropractors can secure corporate contracts and leverage tax incentives at no extra cost. With a vision for nationwide expansion, this model offers businesses an effective way to support employee health. Don’t miss this game-changing insight into the future of chiropractic care.
Resources Mentioned
Download your copy of the Remarkable Standards here: www.theremarkablepractice.com/podcast-ep301-standards
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Align & Co please visit: https://www.alignco.life
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
In this episode, you'll discover:
Episode Highlights
00:46 – Learn how business intelligence starts with reducing drama by organizing, systematizing, and optimizing operations.
03:28 – Discover why aligning your business with personal joy and energy is essential for sustainable growth and leadership.
06:15 – Understand the role of the CEO as a Chief Energy Officer and how your energy determines your team and business performance.
08:09 – Explore the sequence of operationalize, professionalize, and optimize—and why each phase must be approached strategically.
10:14 – Learn why increased productivity and durability don't always mean profitability until the business is fully optimized.
13:46 – Hear how upgrading systems and rebuilding teams is part of scaling and necessary for long-term success.
16:21 – Discover why casting vision and seeing the bigger picture is the CEO’s most important role during growth and transition.
17:26 – Understand how measuring performance through KPIs and scorecards is foundational for optimization and accountability.
20:02 – Learn how the accountability grid identifies which business domains are underperforming and who is responsible.
22:58 – Get insight into the five-question fix framework: person, process, proficiency, priority, or project.
26:40 – Explore how to improve outcomes by deciding whether to do more, do better, or do something different with key processes.
28:04 - Dr. Eric DiMartino and Justin Maxwell from Success Partner, Big Life Financial discuss transforming high income into generational wealth. Uncover how Big Life Financial supports chiropractors in optimizing their finances through strategic systems. They introduce the concept of ROE (return on emotion) alongside ROI, focusing on the peace of mind for business owners. Tune in to enhance your financial health and business success.
Resources Mentioned
Download your copy of the Accountability Grid and Remarkable Standards here: www.theremarkablepractice.com/podcast-ep300-acctgrid
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Big Life Financial please visit: https://biglifefinancial.com/
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
In this episode, you'll discover:
Episode Highlights
00:56 – Learn why CEOs are not just Chief Executive Officers, but Chief Energy Officers, and how energy directly impacts performance and leadership.
04:50 – Discover the power of having dedicated time to think as a CEO and why busyness can be the biggest barrier to vision and clarity.
08:13 – Understand how staying “on” all day as a leader requires intentional energy rituals, starting with mastering your morning.
10:16 – Hear how sleep, consistent wake times, and morning routines anchor high-performance habits for sustained energy.
14:07 – Learn how structuring your evening prepares your body and mind to recharge and win the next day.
16:09 – Discover practical morning rituals like prayer, hydration, and cold exposure to activate your mind and body for peak performance.
18:11 – Understand how slow, intentional starts to the day help you stay grounded, focused, and energized.
22:08 – See how pairing spiritual, physical, and professional routines creates calm energy and prepares you to lead effectively.
26:17 – Learn the value of journaling, visualization, and morning reflection for mental clarity and relationship building.
29:14 – Explore how quiet, neutral time—neither input nor output—restores energy and helps avoid mental fatigue.
31:15 – Discover how morning movement routines like rucking, walking, or beach time help store energy before the day begins.
33:04 – Understand how personal dietary rhythms and rituals contribute to energy, clarity, and sustainable performance.
37:44 – Hear why tracking your readiness score and making daily energy investments are essential for your role as a high-performing CEO.
38:56 - Dr. Pete is joined by Success Partner, Joe Hagan from Wealth Colony to unpack the future of financial innovation through blockchain. Discover transformative strategies that can revolutionize customer engagement and loyalty with innovative rewards programs that boost patient retention. Tune in as we explore the intersection of technology, finance, and healthcare.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Wealth Colony please visit: www.wealthcolony.com
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
In this episode, you'll discover:
Episode Highlights
00:52 - Learn why resilience, grit, and willpower are essential for leadership and how they can be trained like a muscle.
03:31 - Discover how overcoming small daily challenges strengthens mental fortitude and long-term perseverance.
06:18 - Understand why choosing to do hard things despite discomfort builds the neurological capacity for sustained success.
08:42 - Explore how training the anterior midcingulate cortex through intentional struggle enhances decision-making and leadership skills.
11:19 - Learn why facing and embracing adversity sharpens character, strengthens leadership, and expands personal growth.
14:06 - Gain insight into how leaders set an example by demonstrating perseverance, discipline, and the ability to overcome difficulty.
16:32 - Hear why teaching children and teams to choose hard things prepares them for greater leadership and long-term success.
18:51 - Discover how repetition and consistency in pushing past resistance create long-term habits of excellence and resilience.
21:07 - Understand why deliberate practice of mental and physical toughness builds strength, focus, and leadership effectiveness.
27:35 - Dr. Eric DiMartino welcomes Dr. Naota Hashimoto to discuss Success Partner, TrackStat, a game-changer in practice management. Dr. Naota shares his journey from managing a disconnected practice to revolutionizing operations with automation and real-time data. They explore how integration boosts efficiency, profitability, and resource management. A must-listen for healthcare professionals seeking smarter systems and growth strategies.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Want a free trial of TrackStat? Visit https://www.trackstat.org, or you can email support@trackstat.org with any questions.
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
In this episode, you'll discover:
Episode Highlights
00:47 - Learn how to distinguish between opportunities and appointments, ensuring you focus on what aligns with your long-term purpose.
03:03 - Understand why success comes from alignment between vision, values, and behaviors to guide your decisions.
05:32 - Discover how saying no to distractions strengthens your ability to say yes to the right opportunities.
08:26 - Explore why decision-making requires discipline and how to prioritize wisely.
10:48 - Learn how resisting distractions helps you stay focused on high-return investments and opportunities.
12:08 - Understand the power of divine appointments and how aligning with purpose creates greater fulfillment.
15:15 - Gain insight into resource allocation—time, energy, focus, and money—and how they shift through business growth phases.
18:07 - Discover why clarity in priorities prevents decision fatigue and ensures efficiency in leadership.
19:56 - Learn why being disciplined with investments leads to better financial and business outcomes.
21:18 - Hear why focusing on what you can be the best at ensures long-term success and scalability
22:52 - Dr. Eric DiMartino welcomes Dr. Andrew White to discuss an innovative approach to corporate wellness. Inspired by personal experiences, Dr. White shares how his company integrates chiropractic care into businesses using tax advantages. Learn how chiropractors can secure corporate contracts and leverage tax incentives at no extra cost. With a vision for nationwide expansion, this model offers businesses an effective way to support employee health. Don’t miss this game-changing insight into the future of chiropractic care.
Resources Mentioned
To learn more about the Remarkable CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Align & Co please visit: https://www.alignco.life/
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
In this episode, you'll discover:
Episode Highlights
00:47 - Learn why 2025 is the year of new wineskins, signaling the need for business transformation to handle increased demand and opportunity.
03:23 - Understand the importance of being ready and willing to evolve your business systems, leadership, and operational strategies.
06:17 - Discover why operationalizing, professionalizing, and optimizing your business is the key to creating long-term sustainability.
08:30 - Explore the difference between a pirate ship and a battleship and why businesses must transition from survival mode to scalability.
11:50 - Gain insight into why businesses must build scalable systems, ensuring they can handle rapid growth without breaking down.
14:42 - Hear why developing a team of A-players requires structured systems that allow top performers to thrive.
18:09 - Understand the importance of eliminating business drift, ensuring continuity and efficiency through well-defined processes.
21:08 - Learn how shifting belief systems around health will increase demand for wellness-based services and why businesses must be ready.
24:12 - Discover why 2025 is a pivotal year to commit to operationalizing, professionalizing, and optimizing your business.
26:01 - Dr. Sebastian welcomes Success Partner, Dr. Tabor Smith of Spinal Hygiene to explore how spinal hygiene boosts patient engagement and long-term retention in chiropractic care. Dr. Tabor shares his journey in transforming patient education, leading to the spinal hygiene movement. Learn key strategies like the Better Results Faster workshop and the 21-day Spinal Hygiene Challenge to improve patient commitment and outcomes.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Spinal Hygiene please visit: https://www.spinalhygieneproducts.com/
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
In this episode, you'll discover:
Episode Highlights
00:51 - Learn how shifting from an owner-operator mindset to a CEO mindset is essential for building a scalable, durable, and transferable business.
03:08 - Understand why professionalizing your team is a critical step in moving from laborer to leader and unlocking long-term growth.
06:17 - Discover how operationalizing business systems creates predictability, enabling delegation and freeing up leadership bandwidth.
08:50 - Explore the difference between amateur and professional approaches to leadership, hiring, and team development.
11:16 - Gain insight into why personal growth as a leader is necessary to attract and retain a high-performing, professional team.
14:29 - Hear why the "law of ones and threes" means that the systems and people that got you to one level may not be what takes you to the next.
16:43 - Understand why top employees either stay for two years or twenty-two years, and how to create a career path that retains top talent.
19:21 - Discover the importance of casting a long-term vision for your business and your team to ensure retention and engagement.
22:14 - Learn why bringing in experienced professionals who have scaled larger businesses can accelerate growth beyond your current limitations.
24:42 - Explore why delegating to those who can perform at 120% of your ability is a game-changer for business scalability.
25:32 - Dr. Eric DiMartino and Justin Maxwell from Success Partner, Big Life Financial discuss transforming high income into generational wealth. Uncover how Big Life Financial supports chiropractors in optimizing their finances through strategic systems. They introduce the concept of ROE (return on emotion) alongside ROI, focusing on the peace of mind for business owners. Tune in to enhance your financial health and business success.
Resources Mentioned
Download Your Copy of the Accountability Grid here: https://theremarkablepractice.com/podcast-ep296-acctgrid
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Big Life Financial please visit: https://biglifefinancial.com
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
In this episode, you'll discover:
Episode Highlights
00:52 - Learn how running a business like a battleship instead of a pirate ship creates scalability, sustainability, and long-term success.
03:25 - Discover how passion alone won’t sustain a business and why structuring operations with mission-driven systems ensures growth.
06:17 - Understand how businesses driven by clear strategy and accountability avoid chaos, stress, and unpredictability.
08:41 - Explore how having a charted course for your business allows for adaptability in changing conditions while still staying on track.
11:59 - Gain insight into why leveraged operations, rather than brute force, lead to higher efficiency and a stronger business foundation.
15:12 - Learn how increased accountability leads to greater traction, productivity, and profitability in scaling operations.
19:07 - Hear why businesses built on systems, not personalities, create long-term value and transferable equity for future ownership.
22:29 - Understand why setting clear expectations and agreements minimizes chaos, drama, and inefficiency in team dynamics.
25:48 - Discover how turning a business from a job into a sustainable, transferable asset increases its long-term value.
30:52 - Learn why a well-structured business attracts buyers and top talent, making it a highly sought-after and scalable enterprise.
31:41 - Dr. Pete talks with Success Partner, Mark Murdock from Aspen Laser about the benefits of photobiomodulation, or light therapy, for chiropractic practices. Mark explains the science behind light therapy and its impact on patient health, detailing their Aspen Laser and TheraLite Bed devices. With a practical ROI perspective, learn how you can integrate these technologies into your practice to enhance patient outcomes and boost revenue.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Aspen Laser please visit: https://www.aspenlaser.com
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
In this episode, you'll discover:
Episode Highlights
00:52 - Why running your business from workshop to workshop, rather than Monday to Monday, creates sustained momentum and growth.
02:23 - Understand why what’s good for your ego is often bad for your business and how pride can become a major constraint.
05:31 - How unchecked ego robs you of peace and limits the full potential of your business, leadership, and personal life.
08:24 - The concept of "heart, head, hands, feet" as a framework for recognizing and addressing ego-driven decisions.
11:01 - How making your business dependent on you as the leader creates scalability, durability, and transferability issues.
14:32 - How shifting from an ego-driven identity to a CEO mindset allows for sustainable growth and a thriving leadership team.
17:04 - The analogy of metamorphosis, comparing the shift from owner-operator to CEO as the transformation from caterpillar to butterfly.
19:27 - Insights into why building scalable systems, rather than personality-driven leadership, ensures long-term success.
21:46 - The importance of developing your team to build the business, rather than centering success solely on yourself.
26:49 - Dr. Malcolm is joined by Success Partner, Sam Ogutucu, founder of Medic Cloud, who shares how his company helps chiropractors streamline IT infrastructure and X-ray systems for efficient, scalable growth. Medic Cloud optimizes clinic launches, automates workflows, and integrates cost-effective X-ray solutions to maximize efficiency and ROI. Discover how their innovative tech solutions enhance operations, reduce costs, and support seamless practice growth.
Resources Mentioned
Register Now for the TRP Remarkable Team Building Immersion - Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Medic Cloud please visit: https://mediccloud.com.au/
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
In this episode, you'll discover:
Episode Highlights
03:26 - The importance of treating business like a marathon, balancing short sprints with long-term endurance for sustained success.
06:15 -How increased demand can reveal capacity issues and why identifying what would break first is key to future scalability.
08:55 - The difference between patience with people and impatience with process and how it impacts leadership and team dynamics.
12:03 - Why urgency in business is necessary but must be balanced with patience to prevent strained relationships and setbacks.
15:12 - Gain insight into how developing patience in hiring and onboarding processes leads to stronger, long-lasting team relationships.
18:07 - Why scaling a business requires patience with people while maintaining a relentless focus on improving systems and procedures.
20:31 - How hiring for complementary strengths builds a balanced team and fosters long-term business sustainability.
22:26 - Why diverse leadership teams strengthen business outcomes and create an environment for growth and success.
Resources Mentioned
Register Now for the TRP Remarkable Team Building Immersion - Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Platinum Systems please visit: https://www.platinumsystem.com/
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:52 - Understand the power of focus and its role in differentiating busyness from productivity to drive business growth.
03:05 - Learn how to direct your energy towards the right priorities, ensuring that focus translates into measurable outcomes.
06:04 - Explore why sequence and timing are critical when scaling your business, emphasizing the importance of strategic focus.
08:31 - Discover the concept of operationalizing and professionalizing a business to achieve durability and scalability.
11:02 - Gain insights into when to shift focus from hands-on operations to empowering others to sustain and grow the business.
13:18 - Understand the importance of defining personal and professional success to avoid chasing the wrong goals.
15:52 - Learn how distractions and lack of focus can lead to unintended consequences and undermine long-term business goals.
18:29 - Hear about the challenges of bridging the gap between scalability and durability in building a sustainable business.
20:45 - Discover the necessity of preparing systems and teams before scaling to avoid operational failures.
23:14 - Understand how creating optionality in your business frees up time and energy to pursue new opportunities.
Resources Mentioned
Register Now for the TRP Remarkable Team Building Immersion - Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:49 - Learn how to approach your business with a buyer's mindset, identifying areas that need change to drive immediate improvement.
03:58 - Discover how asking "What would we change first?" helps prioritize key areas for growth and operational efficiency.
06:24 - Understand the role of the accountability grid in assessing marketing, conversion, retention, team, and financial functions.
08:31 - Explore how loss aversion can motivate decisive action to prevent revenue loss and improve profitability.
12:13 - Hear how revisiting systems like check-in and check-out processes can reveal inefficiencies and create immediate revenue opportunities.
15:30 - Learn why systematizing processes and assigning accountability to team members optimizes operational effectiveness.
18:26 - Discover the power of objectivity in business audits, using external perspectives to identify hidden areas for improvement.
20:00 - Gain insights on proven systems and mentorship to guide sustainable scaling and operational excellence.
22:02 - Understand the importance of aligning pricing strategies with market value to optimize revenue and reduce operational stress.
23:11 - Explore why embracing truth over excuses drives growth and ensures long-term business success.
Resources Mentioned
Register Now for the TRP Remarkable Team Building Immersion - Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:49 - Learn how embracing new frameworks like "new wineskins" prepares businesses for growth and adaptability in 2025.
03:58 - Discover the importance of capacity and character as foundational elements for scaling operations and sustaining growth.
06:24 - Understand how outdated methods can constrain growth, emphasizing the need to operationalize, professionalize, and optimize systems.
08:56 - Explore the "rule of ones and threes" to predict challenges at different growth levels and plan effectively for higher revenue and volume.
12:29 - Gain insights into reverse engineering growth by increasing patient attraction through refined internal, external, and digital marketing strategies.
16:38 - Learn how systematizing internal processes and delegating responsibilities create accountability and scalability within the team.
18:16 - Understand how to shift from incremental growth to exponential results by professionalizing roles and optimizing marketing efforts.
20:33 - Discover proven systems and mentorship tools designed to guide businesses in scaling sustainably without reinventing the wheel.
Resources Mentioned
Register Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
01:18 - Learn about the personal and professional backgrounds of Leah Wilson, including her work connecting health freedom with legal and public policy initiatives.
03:11 - The importance of sharing truthful, holistic health information while maintaining legal and ethical boundaries in practice.
06:35 - The origin story of Stand for Health Freedom and its mission to address systemic health and legal challenges.
09:11 - The early obstacles the organization faced and how it expanded into legislative victories and cultural shifts for health freedom.
12:48 - The organization's principles and learn how common sense drives their policy and advocacy efforts.
16:03 - The influence of information platforms like Google on public perception and decision-making.
18:58 - The importance of grassroots community efforts to combat misinformation and empower informed decision-making.
24:53 - The critical role of parental rights in healthcare decisions and the threats posed by systemic overreach.
28:04 - Challenges parents face in defending their choices, including the pushback from schools and medical institutions.
33:43 - The significance of privacy in protecting health freedoms and the risks of centralized control over personal data.
36:47 - Practical ways to support the organization's mission and empower communities with education and advocacy tools.
40:49 - Specific initiatives and collaborations aimed at expanding health freedom education and support for practitioners and patients.
45:12 - Dr. Sebastion Bonnin is joined by Success Partner, Dr. Joe Esposito from Aceva about integrating nutrition into chiropractic care without managing it. Dr. Esposito discusses Aceva's approach to providing high-quality supplements designed to complement chiropractic treatments by addressing deficiencies and inflammation. Highlighting the importance of standardized care plans for simplicity and profitability, he underscores Aceva's commitment to business strategy, quality, and easy implementation.
Resources Mentioned
Learn more about Leah Wilson and the Stand for Health Freedom Advocacy Center at https://standforhealthfreedom.com/
Register Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Aceva please visit: https://aceva.com/
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
01:00 - How the theme of "new wineskin" represents evolving systems and frameworks required to meet the challenges and opportunities of the future.
03:08 - The importance of leaving behind outdated methods, focusing instead on readiness and adaptability for sustainable growth.
05:38 - Why creating a scalable and flexible foundation is essential for 2025.
08:16 - Why the practice of reflection and proactive preparation is critical to handling increased demands in patient volume and team size.
10:43 - The concept of doubling capacity—patients, team size, and systems—and identify what might break under this growth scenario.
13:07 - The importance of calculating capacity and creating accountability within business functions to sustain future growth.
15:24 - The role of an accountability grid in assessing and optimizing key domains like attraction, conversion, and retention.
17:32 - Insights into framing priorities for the next 90 days to build momentum and prepare for doubling business operations sustainably.
18:54 - How aligning immediate actions with long-term goals ensures a smooth transition into higher business demands and opportunities.
20:00 - The importance of integrating vision casting with detailed action planning to create clarity and alignment across your team.
Resources Mentioned
Download your copy of the Accountability Grid here: https://theremarkablepractice.com/podcast-ep287-acctgrid
Register Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
01:05 - Learn how "last to now" reflections provide momentum, build confidence, and prepare you to tackle the opportunities and challenges of the next year.
03:08 - Discover why focusing on lessons learned rather than just wins reveals the most valuable growth opportunities in both personal and professional life.
05:50 - Understand the power of gratitude as a transformative perspective.
08:24 - Why preparation is the ultimate success hack and how being proactive rather than reactive allows you to serve at a higher level.
12:27 - How calculating capacity in your business reveals untapped potential for growth.
16:31 - The significance of creating margin and increasing capacity intentionally to foster growth and improve operational efficiency.
20:15 - How focus differentiates busyness from productivity and helps build a sustainable, scalable business model.
24:08 - The importance of mindset and attitude in controlling your physiology and improving both performance and outcomes.
27:30 - The value of real, face-to-face connections with your team, fostering trust and stronger relationships that enhance collaboration.
33:46 - Insights into the critical role of rest—mental, emotional, and physical—in aligning with sustainable growth and leadership success.
37:12 - How operationalizing, professionalizing, and optimizing your business systems create scalability and durability for future growth.
41:10 - The importance of relationships as the foundation of all success, impacting your team, patients, and the broader community.
44:39 - Why leaders must balance work seriousness with personal joy, using humor and fun to enhance team morale and personal satisfaction.
47:01 - Hear how great leaders inspire hope and personal responsibility.
50:35 - The power of aligning proven systems with accountability, ensuring transformational growth through disciplined execution.
53:10 - Why mentorship and following proven systems across all areas of life are key to achieving alignment, growth, and long-term success.
55:39 - Dr. Sebastion Bonnin is joined by Success Partner, Dr. Joe Esposito from Aceva about integrating nutrition into chiropractic care without managing it. Dr. Esposito discusses Aceva's approach to providing high-quality supplements designed to complement chiropractic treatments by addressing deficiencies and inflammation. Highlighting the importance of standardized care plans for simplicity and profitability, he underscores Aceva's commitment to business strategy, quality, and easy implementation.
Resources Mentioned
Register Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Aceva please visit: https://aceva.com/
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:55- Introduction to the topic of Now to Next for preparing for the new year.
01:55 - The importance of execution and implementation of the strategies discussed in the podcast.
05:12 - The APPEAR process (Assess, Plan, Prepare, Execute, Assess, Report, Repeat) and the critical role of the assessment phase.
11:29 - Utilizing thorough planning to avoid costly mistakes and ensure a successful outcome.
15:40 - Setting intelligent goals based on past performance and data, and the need for clarity and measurement.
20:00 - Using the Lead Flow infographic to reverse engineer goals for the next quarter.
25:02 - The significance of total active patients and the processes that drive growth in key metrics.
30:01 - Insight into how to effectively review plans with your team to ensure alignment and accountability.
35:03 - Taking action and implement the strategies discussed, and the invitation to reach out for coaching services.
Resources Mentioned
Download your copy of the Vision Story and Vision Map PDFs here: https://theremarkablepractice.com/podcast-ep285-nowtonext
Register Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
01:05 - The importance of gratitude and reflecting on progress from "last to now" as a disciplined practice to inform future planning.
02:05 - Discover the frameworks of "last to now" and "now to next," emphasizing vision casting and data-driven goal setting as essential tools for remarkable business outcomes.
07:51 - Applying intentional energy and effort to critical assessments and board meetings.
10:44 - Insight into setting a strong foundation for 2025 success now rather than waiting until the new year.
15:07 - How proactive planning can create momentum and readiness for growth.
18:24 - Learn the "APPEAR" process for effective business planning—Assess, Plan, Prepare, Execute, Assess again, Report, and Repeat—and why looking back is crucial for forward momentum.
31:38 - Explore the Lead Flow Worksheet as a tool for reverse-engineering goals and using performance data to inform marketing, sales, retention, and revenue growth strategies.
39:54 - Discover how to assess performance metrics such as show rate, stick rate, and conversion rate to identify constraints and opportunities for improvement within your business model.
49:29 - The importance of net momentum and its impact on revenue growth, using data like churn rate, reactivation rate, and patient acquisition.
55:37 - Learn to differentiate between processes and projects, assigning ownership for business constraints, and using KPIs to energize and grow areas of opportunity.
Resources Mentioned
Download your copy of the Lead Flow Worksheet & Accountability Grid here: https://theremarkablepractice.com/podcast-ep284-lasttonow
Register Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:52 - Learn how creating a business that supports your life, rather than competing with it, is the foundation of a remarkable practice.
02:45 - Discover the importance of maintaining personal wellness as a leader, including practices like cold plunges, meditation, and self-care routines.
05:24 - Understand the critical role of setting clear expectations and agreements within your team and family to create a structured and supportive environment.
10:47 - Gain insights on differentiating between responsibilities (day-to-day duties) and projects (specific, time-bound initiatives) in leadership roles.
13:02- Learn how to tackle team or personal challenges as projects that require focused energy and resources for a specific period.
14:20 - Explore the importance of resetting quarterly goals and projects to ensure alignment with your vision and operational outcomes.
14:56 - Discover how a scorecard helps measure individual responsibilities and outcomes, ensuring team members remain accountable for their roles.
15:13 - Learn the value of a project planner in organizing tasks essential for achieving quarterly business goals, ensuring clarity and focus.
16:45 - Recognize the difference between managing processes (ongoing tasks) and projects (one-time initiatives) for streamlined operations.
Resources Mentioned
Download your copy of the Project Planner here:"https://theremarkablepractice.com/podcast-ep283-projectplanner
Register Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Platinum Systems please visit: https://www.platinumsystem.com/
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:41 – The importance of planning for a successful exit strategy.
02:30 – The value of early vision and planning for a smooth and profitable practice exit.
06:01 – Common mistakes, like waiting too long to sell or failing to maintain the practice's value, which can lead to significant financial losses.
07:33 – The importance of managing financial records properly to ensure the practice's value is transferable and provable to potential buyers.
09:31 – The challenges of associate buyouts, including understanding the associate’s financial situation and preparing for smooth transitions.
13:08 – The necessity of transferable systems, including team operations and marketing, to make the practice more appealing to potential buyers.
18:48 – Counterintuitive aspects of practice value, such as the importance of digital marketing and systems over reliance on referral-based patient acquisition.
25:04 – Viewing the practice as a marketable asset and understanding the traits and desires of the ideal buyer to maximize appeal and value.
28:21 – The importance of planning a runway for transition, including digitizing records and creating systems that new owners can easily adopt.
33:23 – Advice on consulting early with experts, conducting valuations, and creating strategies tailored to the practice's unique attributes and market potential.
Resources Mentioned
Register Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Progressive Practice Sales at: https://www.progressivepracticesales.com/
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:58 - Introduction to the topic of goal resetting and its relevance in CEO masterminds, particularly in the fourth quarter of the year.
02:07 - Discussion of the energy and inspiration derived from recent immersion events and personal stories about surf sessions creating energy for leadership.
04:53 - The value of board meetings and the impact of vision casting in leadership through well-defined goals.
07:56 - Explanation of base case goals for the year, with examples of top-line revenue targets and tracking progress.
08:42 - Description of a library of resources available on goal setting and systems for success, with episodes and bonus tools for deeper learning.
17:15 - The importance of involving and recruiting teams in goal-setting processes to create ownership and accountability.
21:23 - An approach to diagnosing issues with goals through granular breakdowns, focusing on specific metrics and troubleshooting problem areas.
24:15 - Strategy for recovering from being off track by setting micro goals and redefining smaller, focused targets for team motivation.
25:45 - The connection between energy, team dynamics, and business success, emphasizing the CEO's role as the "chief energy officer."
26:15 - A look at modifying bonus systems during challenging quarters, linking smaller incentives to realistic, adjusted goals.
Resources Mentioned
Download your copy of the TRP Bonus System Worksheet here: https://theremarkablepractice.com/podcast-ep281-bonusworksheet
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
n this episode, you'll discover:
Episode Highlights
00:50 - Introduction to the topic of acquisition, emphasizing the benefits of buying a practice instead of starting a de novo.
02:51 - The importance of not making assumptions, especially for first-time buyers.
04:10 - Three major dynamics affecting practice transitions: post-COVID hangover, baby boomers aging out, and economic uncertainty.
06:06 - The need for proper planning and clean financials to make the practice more attractive to buyers.
10:37 - The value of seller financing as it is viewed positively by banks, as it keeps the seller engaged and vested in the business's performance.
16:49 - The role of documentation and due diligence in the process of selling and building trust with the banks.
27:27 - The pros and cons of buying a practice vs. starting a practice.
33:20 - The concept of arbitrage, where buyers can improve the business by increasing charges, adding services, or growing patient numbers.
38:57 - The differences between asset and stock purchases, noting that asset purchases are more common and forgive past sins.
44:48 - The benefits of expanding with SBA loans, including the potential for zero down and expedited vetting processes.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:56 - An introduction to Dr. Brian Capra and the conversation, focusing on the "last, now, and next" framework
03:49 - The need to re-engage and re-motivate, leading to a deeper understanding of private equity, valuations, and multiples.
06:29 - The complexity of merging companies and the importance of advisors in the process.
09:41 - The value of having a platform with multiple products to increase valuations as well as value to customers.
15:15 - The importance of building trust and credibility with customers through various services and products.
20:19 - The significant challenge of a cyber attack on Change Healthcare, which affected insurance billing and caused a backlog of 200,000 claims.
22:25 - The need to build an infrastructure to support rapid growth.
27:42 - The potential of AI to scale the business and the importance of embracing new technologies.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:49 - The importance of discussing self-compensation which is often overlooked.
02:34 - The necessity of setting up a compensation model that energizes the owner.
04:01 - A look at the "Remarkable Money Metrics" as part of the vital signs and standards for business compensation.
05:09 - The three ways that a business owner gets paid.
08:01 - The importance of understanding business compensation regardless of your current level of knowledge.
12:15 - Scenario 1 - A look at the framework for compensation in a million dollar practice.
24:14 - Scenario 2 - A look at compensation in a $500,000 practice.
28:09 - Scenario 3 - Compensation framework in a $750,000 practice
29:59 - The importance of paying oneself right and using the provided framework to scale business compensation.
Resources Mentioned
Download your copy of the REM Money Metrics here: www.theremarkablepractice.com/podcast-ep278-moneymetrics
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:33 - the importance of gratitude and handling challenges as part of growth.
06:19 - The role of conflict in clarity and growth.
10:18 - Handling conflict in a way that leads to doing the right thing and maintaining unity within the team.
12:22 - Developing the skills of restraint and response to handle conflict effectively.
14:53 - The different types of conflicts that can arise in various professional and personal relationships.
15:11 - Introduction of the “troubleshooting form” as a tool for resolving conflicts in a systematic way.
22:03 - The need for clear communication and alignment within the team.
23:59 - The MBD (More, Better, Different) framework for resolving process issues.
25:22 - Focusing on doing the right thing rather than being right in conflict situations.
29:53 - Dr. Kale sits down with Dr. Patrick McMahon and Dr. Aaron Morris, Success Partners at Syntropy Chiropractic Training, to discuss the company's origins, growth, and mission. Syntropy focuses on improving chiropractic adjusting skills through a program designed for practitioners at any stage of their career. The discussion emphasizes the importance of mastering fundamentals to enhance patient care and reduce practitioner burnout. Dr. McMahon and Dr. Morris discuss how their training can lead to better patient retention and consistent care.
Resources Mentioned
Download your copy of the Troubleshooting Form here: www.theremarkablepractice.com/podcast-ep277-troubleshooting
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Syntropy please visit: www.syntropychirotraining.com
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:50 - Introduction of Del Bigtree, host of The High Wire and ICANN president.
04:10 - The responsibility of discussing impactful, politicized topics is crucial amid current societal stakes, overcoming fears of neutrality to address issues like censorship and the collusion of major entities.
08:05 - A look at the media system and how it is unfairly manipulated by both political parties, lacking equal time for all.
13:35 - How Del became highly rated due to addressing public health concerns leading to involvement in CDC whistleblower story and making the film "VAXXED" with Andrew Wakefield.
14:51 - Finding destiny in editing medical film, feeling uniquely qualified for a project, supported by chiropractors.
19:36 - The government and media corruption, internet censorship, and a growing societal disconnect.
22:45 - What happened with Bobby reached out to Trump after assisination attempt.
24:31 - The rigging in Democratic primaries, with criticism of Kamala Harris being selected without election and changes putting candidates in disadvantage in New Hampshire.
34:19 - A lack of viable leadership choices, mentions Donald Trump involving Robert Kennedy Jr. and Tulsi Gabbard in efforts to reform government, and expresses concern about potential conflict initiated by Democrats.
36:26 - Criticism of Biden-Harris on censorship and vaccine mandates; praise for Trump on free speech.
40:39 - Freedom of speech requires open discourse and access to information for informed decision-making.
45:05 - Pharma spends five times more than oil and gas on government influence, potentially sidelining alternative health perspectives like chiropractors, who were notably active during COVID-19 when conventional care was less accessible.
48:48 - Global governance vs. national sovereignty.
50:39 - Focus on policies, not politics; prioritize children's future and encourage open dialogue.
53:26 - Listeners are encouraged to find courage, self-reflect, and contribute locally.
Resources Mentioned
Watch Robert F. Kennedy Jr’s Step Down Speech at https://www.instagram.com/reel/DAwjmy8v-95/?igsh=MTB2bmFxODc3d3UwMA==
For more information on what Dell is working on, visit https://mahaalliance.com/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:53 - Introduction of Paul Ludacka and Reem Rawashdeh from the Ludacka Wealth Partners.
03:28 - The importance of long-term financial planning that extends beyond the individual to include family and future generations.
05:26 - The importance of financial literacy and the impact of early financial education.
06:49 - Teaching financial habits and the power of compounding to the younger generations.
09:41 - The significance of having a proper perspective on money and using it as a tool for good.
13:56 - Common blind spots in financial planning for chiropractic business owners.
15:37 - The importance of focusing on what you do best and building relationships with amazing people.
20:11 - Building the dream team of experts and the benefits of communication and accountability within your financial planning.
24:25 - Expanding the term of team to beyond your internal team but as part of your network outreach.
30:16 - The importance of stewardship and being faithful with small amounts of money.
32:52 - Having reporting systems and meeting rhythms for financial accountability.
34:42 - Preparing for the next generation and ensuring they are financially literate.
37:33 - Having boundaries and working within constraints to achieve better financial outcomes.
41:09 - Understanding the difference between a busy practice and a successful one.
Resources Mentioned
Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/
Learn more about the Ludacka Wealth Partners at https://www.ludackawealthpartners.com
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
01:26 - The importance of the associate doctor relationship focusing on the compensation model to avoid common failures.
04:22 - The need for maturity and sophisticated growth for successful chiropractic practice scaling.
06:14 - Taking the long-term perspective when hiring, encompassing a three-year business view with ROI considerations.
07:07 - Viewing business decisions with an investor mindset for future returns.
10:07 - Importance of casting a vision for associates and ensuring they see growth potential.
14:43 - Challenges in scaling chiropractic practices and the need for a structured system
17:59 - The Seven-figure business framework based on revenue per employee (RPE) and patient visit metrics
22:55 - Utilizing Revenue Per Employee (RPE) as a wellness metric for practice evaluation
25:02 - The importance of assessing RPE regularly as a critical economic health indicator
28:10 - The significance of data-driven decision-making in business leadership to avoid emotion-based choices
34:56 - Join REM Coach, Dr, Chris and he sits down with Success Partner, Justin Maxwell from Big Life Financial. Justin shares his inspiring journey from grappling with financial ceilings to mastering wealth management, and how he now dedicates his expertise to helping chiropractic office owners achieve financial clarity and growth. Dive deep into Big Life Financial’s unique family office approach, tailored specifically for high-impact businesses, and unveil the systems, strategies, and professional support that can drive significant returns on investment. If you're a chiropractic CEO looking to maximize your business’s financial potential, this interview will provide invaluable insights on elevating your financial strategy and making a lasting impact.
Resources Mentioned
Watch an instant replay of the "7 Figure Associate Doctor Compensation Plan Model" webinar here: www.theremarkablepractice.com/podcast-ep274-rem-asc-webinar
Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Big Life Financial please visit: https://www.biglifefinancial.com/
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
You cannot scale without making multiple ascensions…
How fast and how far you go in business is up to you. You have the opportunity to ascend from Operator to Manager to Leader to Governor to Investor. Where are you right now? Who are you to your business? Who does your business need you to be NOW? Where does your business need you to go NEXT?
Check-out this compelling business conversation between a couple of CEO’s and great business minds. Dr. Nick has replaced himself 3 times so far…each time more successfully than the last. Listen-in and learn from a Founder who has just replaced himself as CEO…and hear what his new CEO, Jason Barnes, has to say about the experience.
The secret to success? Don’t repeat mistakes. Yours or others. Listen-in and learn.
Episode Highlights
00:53 - Introduction of Dr. Nick Silveri and Jason Barnes and how they met through the TRP immersions.
02:36 - The challenges of letting go of control as an entrepreneur and the transition from clinician to CEO.
06:24 - The importance of hiring people who are better suited to specific roles to scale the business.
10:00 - Misconceptions about becoming a CEO, noting that it doesn’t mean you must give up the parts of the business you love.
13:32 - The value of delegating responsibility and allowing specialists to focus on what they do best.
16:36 - How a leader’s strength can become a weakness for the organization if not managed correctly.
20:37 - The importance of leveraging other people's expertise for growth.
23:03 - The "law of ones and threes," explaining that different stages of growth require different teams and strategies.
28:56 - The value of business coaching such as the TRP’s CEO program, to help refine your leadership skills.
Resources Mentioned
Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/
Watch an instant replay of the "7 Figure Associate Doctor Compensation Plan Model" webinar here: www.theremarkablepractice.com/podcast-ep273-rem-asc-webinar
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
03:20 - Recap of the well-attended webinar on the 7 figure Associate Doctor Compensation Plan Model and its relevance to the scaling and exiting business stages.
03:54 - The concept of ascensions for business owners, moving from owner operator to CEO to investor and their different roles & responsibilities.
05:01 - A breakdown of the three ascension roles—owner operator, CEO, and investor—highlighting the different perspectives, responsibilities, and goals of each.
08:34 - An introduction to the metaphor of "hats" to describe different roles, sharing personal stories about wearing multiple hats in family and business contexts.
12:21 - Real-life example of transitioning between different roles (assistant coach, head coach, investor), relating it to the varying responsibilities in business.
16:12 - The fluidity of the CEOs switch between roles on any given day or week, emphasizing the importance of knowing which hat to wear.
16:52 - The importance of consciously switching roles to serve the business best.
18:42 - The additive nature of roles means that ascension doesn't mean discarding previous roles; rather, it involves adding new roles and consciously switching between them as needed.
20:18 - The final ascension to the investor role, where the focus shifts to selling the business and maximizing its value.
Resources Mentioned
Watch an instant replay of the "7 Figure Associate Doctor Compensation Plan Model" webinar here: www.theremarkablepractice.com/podcast-ep272-rem-asc-webinar
Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Whether you are 3 years or 33 years away from selling your chiropractic practice / business, this is truly an Oak Tree Conversation…When is the best time to plant an oak tree? 50 years ago. When is the next best time? Today!
Listen in as Exit Experts Dr. Stephen Franson and Exit DNA author Mac Lackey walk you through the 5 Steps of the Remarkable Exit Process, highlighting the best practices to execute - and the common pitfalls to avoid along the way.
“Businesses are not bought - they are SOLD.” Listen in on this conversation and set yourself up for a business that will not only give you a great return “one day” - but will start to pay you handsomely MONDAY! You will never regret owning a chiropractic business that you built to sell!
Episode Highlights
00:46 - Introduction of Mac Lackey and his expertise, highlighting his journey and mistakes towards optimizing the business exit process
03:19 - The importance of creating strategic value in a business, not just relying on traditional financial multiples, and how this approach can help achieve high-value exits.
04:25 - The concept of building a business that is ready to sell, with practical and tactical tips on optimizing operations, systems, and processes to increase value.
12:06 - The necessity of a proactive approach to selling a business, highlighting that businesses are sold, not just bought, and outlining steps owners can take to attract the right buyers.
17:13 - How both the owner and the business need to be prepared for the sale, focusing on emotional readiness, operational systems, and financial organization.
23:32 - Implementing specific actions over time to drive up business value, likening the process to enhancing a home's value before putting it on the market.
29:17 - Different sale routes, including internal sales to existing team members and external sales to new buyers or corporate entities, and how to attract the best deals.
34:48 - Reducing risks during the due diligence phase, such as ensuring accurate financial records and legal agreements, to build trust and secure the deal.
42:01 - Managing the personal and professional transition post-sale, with tips on planning for the next stage of life or career to ensure a smooth shift.
45:07 - continuously enhancing the appeal of the business by reducing dependency on the founder and integrating exit-thinking into everyday operations.
49:45 - Dr. Adrian welcomes Success Partner Susanne Temperley from Investorus to discuss practical financial strategies for individuals and businesses. Susanne shares insights from her extensive background in finance, emphasizing the importance of personalized financial planning that aligns with individual goals and values. Discover how her and her team provide comprehensive services, from budgeting and investment advice to mortgage broking and financial planning, all aimed at empowering clients to achieve financial freedom and success.
Resources Mentioned
Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Investorus please visit: https://investorus.com.au/
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Listen in on a hardcore business conversation w Dr. Stephen Franson and business savant and author, Mark Murphy:
Episode Highlights
00:58 - Introduction of Mark Murphy, author of "The Ultimate Investment," and how they met through the Ultimate Achievers Club (UAC).
02:46 - The importance of measuring business growth by the impact on patients rather than just revenue or patient numbers.
03:40 - The concept of separating the practice from the business, noting that chiropractors often use these terms interchangeably.
05:37 - The three ways to create wealth: investing in a business or operating company, investing in real estate, and financing deals.
09:50 - The importance of having cash confidence and the ability to make long-term plays during tough times.
12:38 - Investing in oneself and one's business to achieve a robust return on investment.
14:53 - Having a team of experts to support the business, including accountants, lawyers, and financial advisors.
16:12 - Leveraging the strengths of a team to free up time and energy for the business owner.
20:17 - The importance of having a high-trust relationship with team members and the ability to provide honest feedback.
27:37 - The need for emotional preparedness to sell a business and the importance of having something to do after retirement that is fulfilling.
36:07 - Recognizing failure as part of the journey to success and learning from mistakes.
40:04 - Seeing people at their highest potential and lifting them up to believe in themselves.
42:33 - The ability to turn problems into opportunities and the importance of being able to handle adversity with grace.
43:36 - The importance of being consistent and grounded as a leader, especially during challenging times.
47:12 - Dr. Chris sits down with Success Partner, Dr. Jeff Langmaid of Spark, to dive into an often-missed goldmine: inactive patients who already know, like, and trust their chiropractor. Dr. Jeff introduces "Spark," a game-changing initiative that blends cutting-edge technology with smart, targeted messaging to seamlessly automate patient reactivations. Unlike traditional marketing, Spark’s pay-per-performance model ensures chiropractors only invest when patients actually return, providing an ethical, results-driven approach to reigniting old connections and sparking new growth from within their existing patient base.
Resources Mentioned
Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Spark please visit:https://sparkpatients.com/
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:20 - The significance of small actions, such as one encouraging word or going the extra mile, and how they can make a big difference.
04:58 - The concept of the "1% rule" and its relevance to making a bigger impact and income in their coaching business.
06:26 - The significance of profit margin and distributable cash in measuring the health of a business.
07:25 - The 1% Rule: Increasing Price, Decreasing Costs, and Increasing Volume
15:02 - A real-life example to illustrate how increasing price by 1% can significantly impact profit margin.
19:46 - The importance of having the right mindset and tools, such as the "Remarkable Money Metrics" PDF, to guide business decisions.
21:21 - Understanding business metrics and accounting to manage a business effectively.
22:28 - Testing market responses to price changes and recognizing the potential impact on other metrics like referrals and retention.
22:43 - The need for chiropractors to balance different metrics and recognize the competing numbers in their business.
27:45 - Join REM Coach, Dr, Chris as he sits down with Success Partner, Justin Maxwell from Big Life Financial. Justin shares his inspiring journey from grappling with financial ceilings to mastering wealth management, and how he now dedicates his expertise to helping chiropractic office owners achieve financial clarity and growth. Dive deep into Big Life Financial’s unique family office approach, tailored specifically for high-impact businesses, and unveil the systems, strategies, and professional support that can drive significant returns on investment. If you're a chiropractic CEO looking to maximize your business’s financial potential, this interview will provide invaluable insights on elevating your financial strategy and making a lasting impact.
Resources Mentioned
Download your copy of the REM Money Metrics here: https://theremarkablepractice.com/podcast-ep269-rem-money
Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Big Life Financial please visit: https://www.biglifefinancial.com/
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Get some free legal insight (NOT advice*) from Dr. Stephen’s very own business attorney, John Colucci. Dr. Stephen and John walk through the 5 Stages of the Remarkable Exit Process with an eye on the legal elements of each. Building your Chiropractic Practice with an eye on an eventual sale is very smart… A business “built to sell” will be more productive, more profitable, more fulfilling - and more fun to operate.
Get John’s insights around the following stages:
Episode Highlights
01:09 - An outline of the five phases of the remarkable exit process: vision, readiness, go-to-market strategy, transaction, and transition.
04:10 - Advice on the vision and readiness phases, emphasizing the importance of starting with the end in mind.
06:03 - The importance of documenting all processes and procedures from the beginning to make the practice more attractive to buyers.
09:32 - The go-to-market and readiness phases, focusing on making the business more attractive to buyers.
10:30 - The importance of accurate financial reporting and having a financial team in place.
17:45 - Legal Considerations for the transition phase.
20:27 - Having key team members in place and ensuring their contracts are secure.
21:45 - The typical process of a transaction, starting with a letter of intent or memorandum of understanding.
23:07 - The timeline for due diligence, document drafting, and negotiation, leading to the closing.
29:57 - The differences between an asset sale and a stock sale, including tax implications.
33:23 - The pros and cons of seller financing and the importance of securing the promissory note.
36:23 - The importance of having a post-sale plan to maintain personal identity.
41:23 - State tax planning strategies, such as gifting interests to an irrevocable trust to avoid estate taxes.
45:59 - Being open-minded about the value of their business and listening to prospective buyers and brokers.
48:39 - Final advice on the importance of being prepared and having a clear plan for the transition.
Resources Mentioned
Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:52 - The importance of hiring motivated people and inspiring them to achieve their best.
02:58 - The significance of assessment and being brutally honest are crucial for leaders.
05:04 - The impact of unrealistic expectations and the need for support in navigating challenges.
07:52 - Embracing the struggles as part of success.
11:26 - Sharing personal struggles for its impact on growth and development.
13:33 -The importance of humility in leadership.
16:12 - The impact of building trust in your relationships and what it takes to maintain that.
21:55 - Dr. Pete sits down with Mark Lewis, Director of Sales and Marketing for Platinum Systems. Mark shares his remarkable journey from being a PGA golf professional to becoming a pivotal figure in chiropractic software solutions, emphasizing the importance of effective systems and procedures in scaling chiropractic practices. Highlighting the evolution of Platinum Systems, Mark reveals exciting advancements with Platinum 2.0, aimed at providing holistic web-based solutions to enhance efficiency and patient care. If you are looking to increase your practice efficiency, while freeing up your staff’s time, then you will want to listen to what Platinum Systems has to offer.
Resources Mentioned
Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Platinum Systems please visit: https://www.platinumsystem.com/
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Rick Sapio is a brilliant, battle-hardened business mind with a soft-side. Rick’s experience inside and outside of the Chiropractic Industry - specifically around EXITING and building businesses to sell them - lends him a sharp insight into how to best build your chiropractic practice with EXITING in mind. Listen in on the first of several conversations between Dr. Stephen Franson and Rick and discover:
Episode Highlights
00:41 - Optimizing business for sale with a focus on exit strategies.
01:51 - Rick shares his background in helping his business and chiropractic expertise optimize exits.
07:17 - The shift from a culture of resourcefulness to victimhood, with a focus on entrepreneurial parents training their children to be resourceful rather than victims.
11:36 - The shift from a culture of resourcefulness to victimhood, with a focus on entrepreneurial parents training their children to be resourceful rather than victims.
14:24 - The concept of the Business Frame, starting with the purpose of the business and catalyzing statements to inspire employees and potential partners.
16:57 - The importance of values-based decision making for business success.
24:08 - The value of commitment and permanence in achieving success.
29:58 - Creating a community and having a clear purpose and values to build referability.
32:39 - The importance of soft skills in business, such as purpose, values, and decision-making philosophy.
35:03 - The need for business owners to prepare themselves and their businesses for exit, avoiding language barriers and tactical mistakes.
39:52 - Join REM Coach, Dr, Chris as he sits down with Success Partner, Justin Maxwell from Big Life Financial. Justin shares his inspiring journey from grappling with financial ceilings to mastering wealth management, and how he now dedicates his expertise to helping chiropractic office owners achieve financial clarity and growth. Dive deep into Big Life Financial's unique family office approach, tailored specifically for high-impact businesses, and unveil the systems, strategies, and professional support that can drive significant returns on investment. If you're a chiropractic CEO looking to maximize your business’s financial potential, this interview will provide invaluable insights on elevating your financial strategy and making a lasting impact.
Resources Mentioned
Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Big Life Financial please visit: https://www.biglifefinancial.com/
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
01:01 - The importance of continuing education for chiropractors.
02:59 - Requiring patients to engage in continuous education to achieve optimal health.
05:41 - Valuing education in all aspects of business, from marketing to team building and collections.
09:44 - The importance of demonstrating and role-playing in training doctors.
12:22 - Utilizing workshops for personal growth and professional passion.
15:01 - Challenging yourself to deliver the message with conviction and purpose.
16:58 - Demonstrating and role-modeling for team members as a leader.
19:43 - Leaders should show, not just tell, to accelerate mastery and scale their business or practice.
22:36 - Join Dr. Sebastian as he speaks with Joe Hagan, founder of Wealth Colony, a company focused on wealth accumulation through blockchain and cryptocurrency. Joe shares his journey from Wall Street to embracing blockchain technologies and the importance of understanding and utilizing Web 3.0. Learn how Wealth Colony educates small business professionals, including doctors and accountants, on cryptocurrency investments and Web 3.0 tools to enhance their businesses. Discover the significance of digital ownership, cybersecurity, and advanced tools like smart contracts to improve efficiency and engagement.
Resources Mentioned
Download your copy of the Dirty Dozen Poster here: https://theremarkablepractice.com/podcast-ep265-dirtydozen
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Wealth Colony please visit: www.wealthcolony.com
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:57 - Gratitude for the in-person training and the power of the product they deliver.
06:33 - Combining conversion and retention for better results.
08:32 - The importance of understanding the core principles of chiropractic and their unique value proposition.
10:48 - Reinvigorating the chiropractic process through a renewed understanding of the product's power.
13:05 - The importance of an immersive environment for chiropractors to level up and improve their skills.
17:41 - The transformative concepts and takeaways from a recent event, including the importance of engaging people's hearts before their heads.
19:31 - Removing interference to the flow of nerve impulses, likening it to CPR and the Heimlich maneuver.
22:13 - The importance of addressing patients' belief systems for successful chiropractic care.
25:06 - Addressing patients' belief systems before introducing chiropractic care.
27:54 - Dr. Bobby chats with Dr. Andrew Powell from Success Partner, Better Balance Orthotics about a unique product that enhances patient outcomes through proprioception rather than traditional arch support. These orthotics stimulate foot muscles, improving posture, balance, and gait. Initially designed for scoliosis, they've been found to benefit people of all ages. Dr. Powell discusses how implementing these orthotics can boost patient results and significantly increase a practice's revenue. Discover the effectiveness of the product and its potential to boost profitability.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:49 - Exiting a chiropractic business with a focus on practice sales and brokerage services.
04:33 - Finding the right buyer for your practice, ensuring a win-win situation for all parties involved.
06:23 - Understanding your personal goals and priorities for selling your practice.
09:01 - The challenges of balancing emotional considerations with transactional factors.
12:06 - Limitations in scaling and transferring value in chiropractic practices make selling difficult.
14:54 - The customary way to arrive at the value of a business, including sales multiple and owners' discretionary earnings.
15:52 - The different types of sales and the role of private equity in the industry.
17:54 - The lack of understanding of chiropractic on new investors.
19:22 - The common pitfalls, such as false expectations and blind spots, and the need for diligence and homework when selling a business.
21:26 - The importance of preparation and documentation for a successful practice sale.
24:09 - Common traits of sellable practices, such as readiness and curbside value.
26:39 - The importance of systems perspective when selling a chiropractic practice.
29:15 - Dr. Adrian and Success Partner, Dr. David Fletcher converse about the benefits of using CLA technology in chiropractic practices. They emphasize its role in patient care improvement, practice efficiency, and enhancing patient-practice interactions. They underscore its use in growing practices through effective patient communication, retention, and internal referrals. Additionally, they highlight the benefits of tracking patient care progression with systematic re-exams, and the substantial patient data collected by CLA, illustrating chiropractic's profound effects on the nervous system.
Resources Mentioned
For more information about selling your practice visit: https://www.progressivepracticesales.com
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
For more information about CLA please visit: https://insightcla.com/about/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
01:33 - Introduction to Dr. Jeff Langmaid, a multi-faceted chiropractor with a strong business mind.
04:24 - The importance of persistence, diligence, and confidence-building for business growth.
07:42 - Choosing between manifesting your vision or playing problem-solving "whack-a-mole."
09:48 - The difficulties chiropractors face in consuming and applying research-based information to build their certainty and confidence.
11:44 - Analyzing and improving communication methods to better guide patients and grow your business.
14:11 - Insights on how to build bridges and connect with key leaders in the community.
16:37 - Tracking data to monitor and improve business performance.
20:12 - The value of having the right team with diverse skill sets and tapping into resources beyond local communities.
22:58 - Monitoring metrics regularly to drive success and make informed decisions.
25:52 - The value of controllable marketing assets, such as podcasts, and the opportunity for doctors to leverage these assets for growth.
30:15 - Reaching inactive patients through consistent teaching and inviting.
32:37 - Building a successful practice with a team of virtual assistants.
37:32 - Dr. Kale sits down with Success Partner Dr. Erik Kowalke, co-founder of SKED, a software designed to improve efficiency in chiropractic practices. Dr. Kowalke shares his journey from running a busy clinic to developing SKED in 2016 to automate patient communication and scheduling, thereby saving time and enhancing patient experience. He highlights SKED’s ability to increase show-up rates and streamline operations with intelligent automations. Dr. Kowalke underscores SKED’s reliability and commitment to future innovations.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about SKED please visit: www.sked.life
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:40 - Marketing and educating clients through virtual and live events.
05:12 - The importance of execution in a five-part process.
08:53 - Being in the moment for presentations - letting go and having fun.
11:04 - Speaking to a room with the mindset of speaking to one person.
14:26 - Treating people based on their destiny, not history.
16:14 - The importance of understanding audience and message in chiropractic marketing.
20:04 - Shifting from focus on self to audience, reducing anxiety and increasing excitement.
22:01 - Delivering a message that resonates with the audience's wants and needs.
23:58 - Dr. Eric DiMartino welcomes Success Partner, Dr. Jason Green from Simplified Functional Medicine to discuss how their program helps chiropractors incorporate functional medicine into their practices without the need for additional extensive training. Offering comprehensive support in clinical systems, business management, and marketing to drive new patient acquisition, their approach streamlines the treatment of common chronic conditions with simplified protocols. They have also seen an attractive ROI, aiming for a 6 to 7 times return on investment for their clients. Tune in to learn how this system works and can benefit your practice.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Simplified Functional Medicine please visit: https://simplifiedfunctionalmedicine.com/
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:03 - An introduction to planning and executing live events, including immersions, marketing, and team building.
05:45 - The importance of consistency in repeating key messages.
07:33 - Developing continuing education for both patients and practitioners.
10:12 - Using frameworks and color-coding to help practitioners learn and stay on track, with a focus on creating a consistent and predictable outcome.
12:29 - Focusing on the right things during preparation for events, such as mindset and execution, rather than just working on a PowerPoint deck or presentation.
14:38 - Preparing for events by visualizing attendees' intentions and goals.
19:34 - The importance of clear objectives and measurable outcomes for events.
22:17 - Understanding patients' needs and delivering on both their wants and needs to create a compelling experience and long-term trusting relationship.
24:52 - Join Dr. Malcolm Rudd as he sits down with Sam Ogutucu, CEO of Medicloud, an IT solutions company based in Australia. Learn how Medicloud ensures regulatory compliance, offers strategic IT planning, and assists clinics in focusing on patient care. Sam also provides a compelling case study of how one clinic expanded from three to over fifty locations with his team's help. Whether you're in healthcare or business, this episode is packed with insights on leveraging technology for growth and compliance.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Medic Cloud please visit: mediccloud.com.au
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
04:54 - The importance of vitalistic chiropractic colleges and the launch of a new club on Sherman College Campus.
07:13 - The importance of promoting chiropractic values and the significance of aligning actions with the mission and vision of chiropractic.
10:57 - The significance of focus and commitment in achieving success and producing meaningful results.
13:23 - Finding that fulfillment on purpose and with success being able to invest in other businesses as an equity partner and advisor.
15:41 - Drawing parallels from baseball, the key to success is like keeping you eye on the ball; being focused and productive.
18:03 - Focus is a binary concept. Either you are focused or distracted, and there's no in-between.
21:47 - How the lack of focus can lead to mediocrity, unfulfillment, and unfulfilled potential. Build a successful practice, then focus on other endeavors.
22:32 - Dr. Pete sits down with Success Partner, Dr. Clint Steele,to dive deep into the transformative world of Brain Based Health Solutions. Dr. Steele shares his inspiring journey from struggling practice to incredible success by shifting his focus towards the brain and nervous system. He discusses how this paradigm shift not only revitalized his practice but also enabled him to help other chiropractors make a bigger impact in their communities. From measuring brain function to improving patient outcomes and increasing practice referrals, Dr. Steele offers practical insights and powerful strategies.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Brain Based Health Solutions please visit: brainbasedhs.com
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:48 - The importance of finding your gratitude in your practice and your life.
04:20 - Tailoring messages for specific audiences for connection and trust.
06:00 - Utilizing “you”messages to make your communication feel personal and relevant.
08:22 - Learning to speak directly to your ideal customer, whether in person or virtually, to elicit empathy and create connection.
12:44 - The difference between avatars and muses when it comes to your communication.
15:25 - Speaking directly to the patient or their representative when creating a message or offering.
17:46 - Dr. Lona is joined by Success Partner, Dr. Kendall Price, the mind behind Elevate Marketing Solutions. Dr. Price discusses the core mission of Elevate Marketing in helping chiropractors scale up their patient influx with customized digital marketing strategies and follow-up systems. He emphasizes the importance of personalized market analysis and creating nurturing sequences to re-engage prospects. Plus, discover how Elevate's coordinators can boost your practice's appointments. Tune in to gain insights on optimizing your marketing efforts and making a larger impact in the chiropractic community with these innovative approaches.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Elevate Marketing please visit: https://www.goelevatemarketing.com/
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:52 - A problem is an opportunity for optimization, not just a practice issue.
02:45 - The potential for chiropractors to increase their revenue by optimizing their business operations.
05:14 - Pushing the envelope to see what's possible in business and personal growth.
07:51 - Testing limits to uncover hidden opportunities.
10:36 - The challenges of scaling a practice, including managing complexity and optimizing productivity.
12:55 - Profit is the ultimate target for optimizing business, beyond just focusing on revenue.
16:36 - Dr. Kale sits down with Success Partner Dr. Erik Kowalke, co-founder of SKED, a software designed to improve efficiency in chiropractic practices. Dr. Kowalke shares his journey from running a busy clinic to developing SKED in 2016 to automate patient communication and scheduling, thereby saving time and enhancing patient experience. He highlights SKED’s ability to increase show-up rates and streamline operations with intelligent automations. Dr. Kowalke underscores SKED’s reliability and commitment to future innovations.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about SKED please visit: www.sked.life
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
01:45 - Insights on pain and scar tissue, emphasizing that pain is not the problem but a gift leading to the root cause.
03:29 - The importance of addressing pain in businesses, providing insights and strategies for growth
05:56 - How the "pain line" concept is applied to the chiropractic practice, using the three operational domains of attraction, conversion, and retention.
08:16 - Understanding the ceiling and floor in each domain to optimize business performance.
10:30 - An introduction to the Capacity Tachometer as a tool to check in with team members' capacity and identify areas for improvement.
13:09 - Knowing the requirements for each stage of the patient journey to stay in the zone of optimization.
15:47 - Optimizing business metrics and data analysis.
18:53 - How to analyze a business using leading metrics, not just lagging metrics.
21:36 - Keeping an eye on the floor and ceiling to avoid pain associated with outsized returns.
24:13 - The importance of listening to team members and considering their input when making decisions.
29:22 - The impact of compliance rates on chiropractic practices.
33:01 - Dr. Bobby chats with Dr. Andrew Powell from Success Partner, Better Balance Orthotics about a unique product that enhances patient outcomes through proprioception rather than traditional arch support. These orthotics stimulate foot muscles, improving posture, balance, and gait. Initially designed for scoliosis, they've been found to benefit people of all ages. Dr. Powell discusses how implementing these orthotics can boost patient results and significantly increase a practice's revenue. Discover the effectiveness of the product and its potential to boost profitability.
Resources Mentioned
Download your copy of the Capacity Tachometer here: https://theremarkablepractice.com/podcast-ep256-capacity
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:20 - The importance of the mindset of setting expectations and agreements in leadership.
05:00 - An introduction to a four-column format to set expectations and form agreements.
08:36 - Utilizing retention-focused conversion strategies from the start.
13:26 - Helping the patient get what they need, now just what they want.
16:54 - Setting core values and policies to optimize practice potential.
18:37 - Dr. Pete sits down with Success Partner, Dr. Omar Ayouby of Innate Radiology, which provides teleradiology services for Australian chiropractors. Driven by a desire to solve a problem and leveraging his background in radiography, Dr. Ayouby found a way to bring government-funded X-rays to chiropractors and create a win-win situation for all parties involved. Join us as we explore how they can help you decrease your liability while increasing your services as well as your bottom line.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Innate Radiology please visit: https://www.innateradiology.com.au/
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
01:02 - All management and leadership styles have their place at the right time and in the right way.
02:26 - Challenging common beliefs about management and accountability.
05:16 - How coaching helps guide teams with proven principles and cultural revolution.
08:07 - The importance of understanding cultural nuances in leadership.
10:42 - Leadership, teaching, training, coaching, and managing are essential elements of development.
14:12 - Immersion training for chiropractic teams to grow practices.
16:01 - The need for accountability, coaching, and regular check-ins to achieve desired outcomes.
18:27 - The role of accountability in all aspects of leadership.
22:24 - The value of discipline in maintaining a cohesive community.
25:39 - Join Dr. Eric DiMartino and Success Partner, Jonathan McAlees from Fortis. Jonathan shares his moving chiropractic family story, stemming from his father’s life-changing experiences with chiropractic care. Dive into how Fortis has innovated payment processing solutions specifically tailored for chiropractic practices, enhancing efficiency and patient care focus. Join us to discover the transformative impact of these advancements on the chiropractic profession.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Fortis please visit: www.fortispay.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:44 - The frustration with chiropractors' quality and work ethic coming out of the schools.
03:34 - Shaping future chiropractors through mentorship and leadership.
06:59 - Shifting perspective to prioritize Associate Doctor growth and success.
08:42 - Recognizing the need for training and development within your businesses.
11:25 - Building confidence to raise performance.
14:47 - The challenges of integrating new doctors into a clinic and recognizing the need for trade-offs.
17:42 - Investing time and energy in Associate Doctor development.
23:31 - The importance of viewing associate doctors as investments rather than expenses
28:08 - Dr. Eric Martino is joined by Success partner, Today, Michael Tokash, the visionary behind Imaging Services. With over four decades in the X-ray business, Michael specializes in providing cutting-edge imaging solutions exclusively for chiropractors. With an impressive 47-year tenure in the X-ray business, focusing primarily on solutions for chiropractic practices, Michael shares his journey of significant business growth from $2 million to $5 million and discusses new, innovative products that are revolutionizing chiropractic care. Michael is here to shed light on how advanced imaging solutions are enhancing patient care and operational efficiency for chiropractors nationwide.
Resources Mentioned
Download your copy of 10 Steps to Onboarding a Remarkable Associate here: https://theremarkablepractice.com/podcast-ep253-assoconboarding
To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Imaging Services please visit: https://www.theimagingservices.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:53 - How the struggle with having people like you can hinder your vision.
03:16 - Leading patients by anchoring to chiropractic story and principles.
08:12 - The importance of setting intentional anchors for patient outcomes.
12:37 - Overcoming need to be liked in chiropractic practice, focusing on trust instead.
15:48 - Being rooted in principles to build trust with patients.
17:48 - How developing oneself is key to building trust within a team.
22:17 - Prioritizing consistency over perfection.
26:40 - Dr. Pete is joined by Dr. Steve Tullius, a Success Partner who along with building his own practice, now helps other doctors through his company Waitlist Workshops. Dr. Tullius shares his journey from overcoming a fear of public speaking to using workshops as a powerful tool for educating the public about chiropractic care. He discusses the expansion of his topics to include neurodevelopment, mental health, and autoimmune conditions, and the impact it has had on attracting new patients. Dr. Tullius also provides insights into the ROI of workshops and the importance of not overselling to patients.
Resources Mentioned
To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at
https://chiromatchmakers.com/
For more information about Waitlist Workshops please visit:
https://www.waitlistworkshops.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:59 - Relationship issues can be the root cause of challenges in businesses.
05:02 - Understanding the differences in relationships with CPAs and DCS associate doctors.
06:49 - The three relationships a leader can have with their team.
10:06 - The importance of positioning team members as leaders.
13:14 - The shift from Doctor to Trainer in team meetings.
15:51 - Maintaining boundaries in professional relationships, avoiding blurred lines between personal and professional life.
17:54 - Prioritizing building meaningful connections with team members over transactional management.
21:45 - The role of consistency and leadership in elevating relationships with team members.
23:19 - The importance of maintaining a professional demeanor in a medical setting.
29:17 - Success Partner, Dr. Naota Hashimoto, chiropractor and CEO of TrackStat joins Dr. Lona to discuss his journey from running a dynamic chiropractic practice to developing TrackStat, a transformative software that boosts operational efficiency and profitability for healthcare practices. He'll share pivotal experiences that influenced him, insights on improving business productivity, and the driving forces behind his innovative approach. Join us for a compelling discussion on integrating technology with healthcare to enhance practice management.
Resources Mentioned
To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about TrackStat please visit: www.trackstat.org
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
01:48 - Investing money as a chiropractor, with a focus on optimizing limited resources.
05:00 - The importance of aligning with one's values and managing your risk tolerance
07:33 - Understanding an investment before making it.
10:08 - Investing in areas where you have knowledge and experience.
12:33 - Investing in your inspirations, not desperation.
16:40 - Understanding the differences between investing in real estate and a business.
20:45 - The four areas of your business that you should prioritize investing in.
23:24 - Taking a long-term view when investing in a business.
26:27 - Investing in business growth through marketing and team development for peace of mind.
32:26 - Dr. Eric DiMartino welcomes Success Partner, Dr. Jason Green from Simplified Functional Medicine to discuss how their program helps chiropractors incorporate functional medicine into their practices without the need for additional extensive training. Offering comprehensive support in clinical systems, business management, and marketing to drive new patient acquisition, their approach streamlines the treatment of common chronic conditions with simplified protocols. They have also seen an attractive ROI, aiming for a 6 to 7 times return on investment for their clients. Tune in to learn how this system works and can benefit your practice.
Resources Mentioned
To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Elevate Marketing please visit: https://www.goelevatemarketing.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
01:50 - The difference between transactional management and transformational leadership in delegation.
03:58 - Insights on transformational leadership, feedback loops, and delegation methodology.
06:36 - The difference between delegating tasks and delegating outcomes.
09:31 - Assigning responsibilities and holding people accountable for achieving specific outcomes.
14:03 - The importance of having the right people in the right roles for successful delegation.
19:43 - Delegation and trust in leadership, and establishing a culture of transformational leadership.
24:23 - Dr. Lona is joined by Success Partner, Dr. Kendall Price, the mind behind Elevate Marketing Solutions. Dr. Price discusses the core mission of Elevate Marketing in helping chiropractors scale up their patient influx with customized digital marketing strategies and follow-up systems. He emphasizes the importance of personalized market analysis and creating nurturing sequences to re-engage prospects. Plus, discover how Elevate's coordinators can boost your practice's appointments. Tune in to gain insights on optimizing your marketing efforts and making a larger impact in the chiropractic community with these innovative approaches.
Resources Mentioned
To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Elevate Marketing please visit: https://www.goelevatemarketing.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:00 - The importance of getting energy back on track when things are feeling flat or stagnant
03:01 - Accepting the current situation and focusing on moving forward with energy and focus.
06:21 - An analogy of surfing demonstrating the art of regrouping and resetting.
10:44 - The need for a "timeout" to regroup and prioritize your passions.
13:03 - Regrouping and checking in with oneself, when feeling overwhelmed or struggling with self awareness.
15:48 - Checking in with your “tribe” to align your actions with core values and vision.
20:13 - Scheduling regrouping sessions and committing to the process to maintain focus and growth.
25:55 - Embracing board meetings as a way to regroup and relaunch your practices and providing resources for those who want to learn more.
28:28 - Dr. Adrian and Success Partner, Dr. David Fletcher converse about the benefits of using CLA technology in chiropractic practices. They emphasize its role in patient care improvement, practice efficiency, and enhancing patient-practice interactions. They underscore its use in growing practices through effective patient communication, retention, and internal referrals. Additionally, they highlight the benefits of tracking patient care progression with systematic re-exams, and the substantial patient data collected by CLA, illustrating chiropractic's profound effects on the nervous system.
Resources Mentioned
Download your copy of the Board Meetings Training and Guidebook here: https://theremarkablepractice.com/podcast-ep248-boardmeetings
To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about CLA please visit: https://insightcla.com/about/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
01:03 - The importance of succession planning for chiropractors and having a system in place.
03:11 - Having a succession plan in place, especially for chiropractors, to mitigate potential consequences.
07:16 - Estate planning process, including a will, trusts, and a board of trustees to execute wishes and values.
09:15 - Retirement planning for entrepreneurs, who are often risk-averse but need to prioritize their financial futures.
12:01 - Clear planning and execution will protect your legacy and create a generational experience.
17:33 - The importance of organization and documentation in succession planning, using the law of Dominion as a powerful reference.
22:28 - Updating one's vision story and business succession planning annually.
26:36 - Essential steps for a successful business transition.
28:17 - The importance of being a ready leader and business in today's fast-paced world
30:26 - Dr. Andrew White, the founder of Align & Co, is this week’s Success Partner. Join Dr. Lona Cook and Dr. Andrew as they discuss the evolution of launching Align & Co and how it aims to revolutionize the delivery of chiropractic care. With a focus on bringing chiropractic care into the workplace, Dr. Andrew outlines how Align & Co partners with businesses to provide on-site services, while highlighting the innovative approach to working with insurance companies. Explore the vision and passion driving the movement to make chiropractic care more accessible and impactful in the healthcare landscape.
Resources Mentioned
Download your copy of the Succession Planning Worksheet here: https://theremarkablepractice.com/podcast-ep247-succession
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Align Co. please visit: https://www.alignco.life/trp
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:56 - A reflection of a colleague that tragically passed away which highlights the need for preparedness for an unexpected exit.
08:24 - The importance of preparing a business for sale, even if the owner doesn't plan to exit immediately.
10:29 - Building a remarkable business with leveraged operations, bankable profits, and transferable value.
14:15 - Creating durability in a business, highlighting the difference between scalability and durability.
16:09 - The default mindset of "if everything went away, I'm still here" can lead to burnout and a lack of delegation, as CEOs try to handle everything themselves.
18:41 - The dismal reality of chiropractic practices failing to transition successfully.
21:08 - Optimizing and owning the 15 primary functions of a business to achieve success.
24:07 - Establishing transferable value in a business.
29:03 - Utilizing the Accountability Grid tool to identify areas of exposure in a business and potential changes to be made.
31:01 - Dr. Sebastion Bonnin is joined by Success Partner Billy Sticker from Chiro Candy. Listen as they delve into the importance of building authority and leveraging digital strategies to generate high-quality patients. Billy emphasizes the significance of consistent video content to engage and educate potential patients and together they explore the challenges of digital marketing in tough markets and ways to overcome them. Learn what Chiro Candy offers and their commitment to helping chiropractors increase their impact in their communities.
Resources Mentioned
Download your copy of the Succession Planning Worksheet here: https://theremarkablepractice.com/podcast-ep246-succession
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Chiro Candy please visit: www.chirocandy.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:48 - The importance of having an attitude shift towards investing to create value in one's business.
02:30 - The costs of failing to make investments in your practice and yourself.
05:00 - Partnering with other businesses to provide value to clients.
07:14 - The limitations of the "mom and pop shop" mentality in the chiropractic industry.
09:46 - Investing in your vision to manifest your desired outcome.
11:48 - Delivering value to your clients to create a reference point beyond cost.
13:41 - Training and building a world-class experience can increase value and lead to growth.
17:11 - The importance of leadership and taking the first step of investing in your vision.
21:44 - Don’t miss this week’s Success Partner interview as Dr. Pete sits down with Dr. Tatum Johnston, co-owner of Mind Tweak, shedding light on their influential role in the chiropractic industry. Dr. Johnston shares her personal and professional journey as a chiropractor, emphasizing the challenges she encountered when educating patients and driving referrals. The discussion delves into the significance of patient education, offering a deep dive into the modern design and branding of their materials. They discuss how these resources can be leveraged to streamline practices, save time, and elevate professional impact.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information The Mind Tweak about please visit: www.themindtweak.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:53 - Increase productivity and profitability by 33% with the power of the debrief.
04:11 - The importance of debriefing after events to gather feedback and make informed decisions.
06:45 - Valuing progression over perfection
07:48 - Debriefing after events is key to success, captures takeaways and action items.
11:47 - Assessing preparation and execution, and to ensure productivity over busywork.
14:43 - The need for a documented system and process that everyone knows and is held accountable to, to ensure continuous improvement and learning.
16:48 - Use the debrief process to bring transformation to their team.
19:14 - Dr. Pete is joined by Dr. Steve Tullius, a Success Partner who along with building his own practice, now helps other doctors through his company Waitlist Workshops. Dr. Tullius shares his journey from overcoming a fear of public speaking to using workshops as a powerful tool for educating the public about chiropractic care. He discusses the expansion of his topics to include neurodevelopment, mental health, and autoimmune conditions, and the impact it has had on attracting new patients. Dr. Tullius also provides insights into the ROI of workshops and the importance of not overselling to patients.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information Waitlist Workshops about please visit: https://www.waitlistworkshops.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
00:48 - Rethinking how entrepreneurs approach their day, prioritizing their time, energy, focus, and money to maximize productivity and joy.
05:34 - The downfall of becoming too focused on the traditional "9am to 5pm" workday.
08:21 - The impact of counting days and making the most of time, reflecting on a different 9-to-5 schedule.
13:25 - Reassess priorities and focus mastery to make the most of your time and energy.
16:41 - A framework to break down your day into four phases: self-rituals, serving others, family, and personal health.
20:25 - Success Partner, Jerry Hillesheim of Hockert Sales joins Dr. Pete this week. With over 35 years of experience in the chiropractic space, Jerry shares valuable insights into how Hockert Sales is solving critical problems for chiropractors through their innovative products and dedicated support. Together, they discuss the evolving landscape of chiropractic care, the importance of equipping practices with the right tools, and strategies for staying competitive in the marketplace.
Resources Mentioned
Download your copy of the REM Clock PDF here: https://theremarkablepractice.com/podcast-ep243-remclock
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information Hockert Sales about please visit: www.hockertsales.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:50 - The importance of understanding the connection between the practice and the business side of chiropractic care.
06:06 - Utilizing the accountability grid as a framework for managing both practice and business domains.
08:54 - Transitioning from a practice-focused mindset to a business-focused mindset in order to achieve success.
11:22 - Distinguishing between building the practice and building the business when hiring an associate or COO.
14:40 - How the industry has been undercapitalized due to a focus on practice busyness rather than business success.
17:24 - Many successful practices are built on passion and brute force, but lack fundamental business processes.
21:51 - Small business with a great product and purpose can fail due to lack of business acumen.
23:42 - The importance of understanding both practice and business metrics to optimize a chiropractic practice.
28:43 - Dr. Pete sits down with Jeff Van Kampen, the CEO and co-founder of Clinic Growth Accelerator. He discusses the challenges in the marketing industry related to data attribution and emphasizes the importance of using accurate and hard-coded data for decision-making. Their discussion delves into how they provide accountability and visibility to their clients, the ROI of digital marketing, and the future trends in the industry. This interview is filled with valuable insights and practical advice on building authority and trust.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information Clinic Growth Accelerator about please visit: https://www.accelerateyourclinicgrowth.com/20bookingsguaranteed or contact Jeff Van Kampen at jeff.clinicgrowthaccelerator@gmail.com and phone (414) 206.1543.
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Are you looking to build financial freedom? Do you want to be the financial inflection point in your family? Are you ready to make the shift from generational income to building generational wealth? This episode is for you. Listen in as Dr. Stephen interviews one of his financial advisors, Justin Maxwell of Big Life Financial.
The financial foundational five:
Episode Highlights
01:37 - The need for specific wealth-building strategies for chiropractors, particularly for new doctors and those looking to grow their practices.
05:47 - The importance of setting up a cash flow system early on to avoid overspending and miss out on the compound effect of investing
08:10 - Setting up a “Rainy Day Fund” is an investment in peace of mind and is foundational to the beginning of the financial journey.
14:25 - The value of automaticity in making financial decisions, so they become second nature and don't require constant decision-making.
18:45 - Prioritize debt reduction and develop the "muscles of abundance" to attract clients and create a successful business.
21:45 - Capturing wealth through businesses delivering value, not just increasing revenue.
23:12 - Tax strategy should be seen as a holistic approach throughout the career, not just a yearly reactionary measure.
27:33 - Save money by having a team member scrutinize expenses and find areas for cost-cutting.
33:26 - The value of taking risks and enduring challenges to reap the benefits of business ownership, including strategic tactics and belief systems.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Listen-in on the conversation between marketing and branding expert, Dr. Elise Rigney and REM CEO Dr Stephen Franson and learn how to attract your ideal patient.
Episode Highlights
04:16 - Identify your personal core values and use them to build your personal brand.
06:01 - The importance of building a personal brand on social media for chiropractors.
08:26 - Understanding the problems your target audience is facing and how you can solve them.
11:04 - Building personal brand and credibility in the community.
13:46 - Establishing trust and credibility through a social media presence.
16:21 - Utilizing social media for business growth such as recruiting team members, and influencing referrals through an authentic approach.
19:55 - Understanding your role in social media as content creator but delegation needs to occur to allow your team to build their own personal brand in line with the practices and free yourself up for other important tasks
26:14 - Focusing on the ideal client and speaking directly to them, rather than trying to appeal to a broad audience.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:04 - The emotional and challenging meeting that inspired this discussion on the "golden goose" and "golden egg."
04:15 - The importance of considering each season holistically, with an eye on the end goal of exiting successfully.
08:40 - Uncovering your true motivations by asking yourself the key question “Why do you want to sell your practice?”
12:20 - Transforming a chiropractic practice from a job to a business, can lead to increased value and appreciation over time.
16:25 - Every doctor should aim to build a business that other people will compete to buy, with the goal of achieving financial freedom and a successful career.
20:34 - Identifying and focusing on value drivers to increase the value of a business.
23:44 - Insights on how to scale a chiropractic practice and make it attractive to potential buyers, with a focus on creating a business that people would compete to buy.
Resources Mentioned
To download your copy of the Value Drivers Checklist, please click here: https://theremarkablepractice.com/podcast-ep239-valuedrivers
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
01:01 - The challenges of being a control freak in business and life, and how it can limit one's potential for a remarkable practice and life.
05:11 - Healing from controlling behaviors requires shedding old patterns and embracing potential.
10:05 - Creating an environment where A players can grow and be developed, rather than collecting B and C players who are content with being controlled and underperforming.
12:04 - How to identify some of the signs and symptoms of being a control freak.
16:30 - Schedule-itis and the lack of alignment between core values, vision, and behavior and how it limits success.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Does Your Website Regularly Attract YOUR IDEAL CLIENTS?
Bill Esteb and Dr. Stephen Franson answer the 2 most important questions around YOUR website:
Does it work? And 2. Does it work?!?!
Does it work? Does it attract and convert your Ideal Client / Patient?
Don’t miss this conversation with 2 of the best minds in Chiropractic Marketing
Episode Highlights
01:35 - Processes have changed in chiropractors' communication with their community providing opportunities for growth
04:21 - There is an identity crisis in the profession and you must understand your business's identity and cast a clear vision for your community.
08:38 - The challenge of figuring out your brand identity during a time of self-discovery and exploration, and the tendency to go unremarkable to avoid conflict.
11:11 - The importance of showing up authentically online, rather than presenting a polished image.
13:49 - Understanding the mindset of seekers and providing relevance and specificity in marketing narratives to attract the right people.
16:21 - Optimizing your website for patient connection and authenticity.
19:01 - A personalized, transparent approach can help build trust and engagement, leading to more conversions and patient loyalty
21:54 - Prioritize your unique success proposition and tell your story truthfully to stand out in a crowded healthcare market.
Resources Mentioned
Learn more about Bill Esteb and Patient Media at https://patientmedia.com/
Register for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Do You Need Financing? This episode is for you if…
…If YES - then you are going to need money to make it happen.
Listen-in as Dr. Stephen Franson interviews Corey Biddle on the keys to securing financing in today’s crazy economic environment. FinancialCorp has secured millions of dollars in financing for Chiropractors - let them help you finance your VISION.
Episode Highlights
01:16 - The importance of seeking expert help when starting a new business to avoid the potential for costly mistakes without proper guidance.
06:11 - Doing a soft credit pull to identify and remedy any issues on your credit report, giving you more time to make tweaks for a better chance of success.
08:16 - Forming a business entity and opening a business bank account can help build business credit and simplify loan applications.
15:10 - Having a well-written business plan for securing a loan from a bank, highlighting the need to showcase your personality and drive within the plan.
18:59 - Understanding the SBA Loan requirements for small businesses.
22:26 - Document preparation in the early stages of business planning to reduce stress and creating a positive impression with lenders
32:43 - Being proactive and responsive during the loan process, highlighting the need to "play ready golf" and "take action" to avoid delays.
35:39 - Be collaborative. The underwriters may request additional information to clarify certain aspects of a loan application.
42:27 - The importance of concurrent and simultaneous actions in the loan process.
46:29 - Join Success Partner, Steven Tait from Online Marketing for Doctors and Dr. Pete as they delve into the world of digital marketing in the medical industry. They discuss the importance of having a strong web presence, the power of breaking the mold in marketing, and the need for adventurous thinking when it comes to investing in digital strategies. As they look ahead to the future, they explore the transformative impact of AI on digital marketing and how it will shape the industry. If you're a doctor looking to enhance your online presence and attract more patients, this episode is a must-listen. Tune in and get ready to take your marketing game to the next level!
Resources Mentioned
9 Steps to Secure Financing" here: https://theremarkablepractice.com/podcast-ep236-9steps
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Register for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information Online Marketing for Doctors about please visit: http://onlinemarketingfordoctors.com.au/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:39 - The importance of alignment and vision for the year 2024
07:57 - With a focus on readiness, a fully committed team and the ability to pivot at any time, sets the stage for significant growth and development.
11:00 - A reflection of the last 5 years, with recognition of the growth and unity within the team.
14:04 - Utilizing the Rubik’s Cube method for assessing readiness in business.
18:46 - Creating clarity around your vision story for success in 2024
24:37 - The importance of auditing business systems to prepare for growth, using the Accountability grid to assess functionality.
30:58 - Creating a training culture in an organization, where everyone desires and is ready to be trained.
38:01 - Join Dr. Pete as he sits down with Dr. Chad Woolner and Dr. Andrew Wells, Success Partners with Simplified Functional Medicine. Listen as they share their journey, insights, and strategies for empowering practitioners to empower their patients. They delve into their background in chiropractic practice, their passion for developing systems, and their experiences with simplified functional medicine. They also highlight the importance of providing clear success paths for patients and practitioners and how they help doctors integrate functional medicine seamlessly into their practices. Tune in to this dynamic conversation as they share practical tips and valuable insights on simplifying functional medicine to help more patients and scale chiropractic businesses.
Resources Mentioned
To download your copy of the Accountability Grid, please click here: https://theremarkablepractice.com/podcast-ep235-acctgrid/
Register for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information Simplified Functional Medicine about please visit: https://www.simplifiedfunctionalmedicine.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
n this episode, you'll discover:
Episode Highlights
00:57 - Discover the distinction between a chiropractic practice and a chiropractic business, and how this distinction can help you increase your reach, impact, and income.
05:15 - Transitioning from owner operator to CEO and the neurological pathways that have to adapt to the change.
11:08 - A review of the "heart head hands feet" framework to help you adopt a clear communication style and lead your teams effectively.
15:52 - The implementation of daily huddles and how they will impact your team alignment.
19:58 - Utilizing the “heart head hands feet” framework within your patient interactions.
24:04 - Bringing the framework into the company meeting so you don’t lose sight of the mission, vision and core values.
28:18 - Dr. Stephen welcomes Success Partners, Dr. Aaron Morris and Dr. Patrick McMahon, the founders of Syntropy Chiropractic Training. Listen as they discuss the importance of the art of chiropractic adjusting and how Syntropy is helping chiropractors elevate their skills. They dive into the fundamentals of adjusting, the need for continuous training, and the impact on both the practitioner's body and patient experience.
Resources Mentioned
Register for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Syntropy, please visit: www.syntropychirotraining.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
03:32 - The value of having the whole team bought in and understanding the plan for the upcoming year.
07:05 - Identify what success looks like for your practice and align it with the company's core values and behaviors.
11:29 - Set goals for growth in the business, including top line revenue growth, using a methodology called base case scenario.
16:13 - Use tools such as worksheets and frameworks to organize the process and make it less painful and more productive.
19:03 - Utilizing data assessment to determine where you want to go next and how to set goals for attraction, convergence, retention, and collection.
22:56 - Being proactive and working on the business to achieve the best possible outcome, rather than simply reacting to external factors.
28:45 - Dr. Pete speaks with Success Partner, Sam Ogutucu, the founder and CEO of Medic Cloud. Sam shares his remarkable success story, from being a patient in a chiropractic clinic to becoming an expert in X-ray and IT solutions for chiropractors. He discusses the value his company brings to chiropractic practices and how they assist in future-proofing their IT infrastructure. Sam's commitment to continuous learning and his round-the-clock availability for his partners make Medic Cloud an invaluable resource for chiropractors. Tune in to hear this insightful discussion on how Medic Cloud is helping chiropractors achieve success in their practices.
Resources Mentioned
Download your copy of the Vision Story & Vision Map here: https://theremarkablepractice.com/podcast-ep233-vision
Register for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information Medic Cloud about please visit: https://mediccloud.com.au/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:10 - The importance of energy and leadership during the end-of-year transition, as it sets the tone for the new year.
05:02 - The framework for organizing the last six weeks of the year, focusing on capturing wins and lessons learned.
09:02 - Writing a narrative of the past year's events, including measurable achievements and challenges, and using that information to plan for the future.
14:22 - Discover a vision casting exercise for 2024, starting with a story in your mind and quantifying it into measurable goals.
17:53 - Using Base, Best and Worst case scenarios to set intelligent goals
20:05 - Creating a culture of buy-in and achieving goals through a preventative approach.
24:30 - Tracking progress and making adjustments to meet growth targets, with a focus on investing in new initiatives and overcoming unexpected challenges.
28:34 - Documenting the current state of the practice, defining the desired future state, and creating a strategic plan to achieve growth and success.
32:55 - Dr. Erik Kowalke, SKED, joins Dr. Pete as part of this week’s Success Partner interview. Listen as they engage in a thought-provoking conversation with Dr. Erik about the importance of being intentional and leaving a lasting legacy. Dr. Erik shares insights on the power of convenience in a fast-paced world and how businesses need to adapt to meet the changing needs of their clients and how SKED can help you achieve this with a virtual CA.
Resources Mentioned
Download your copy of the Vision Story & Vision Map here: https://theremarkablepractice.com/podcast-ep232-vision
Register for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about SKED please visit: www.sked.life
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
03:43 - How the Rubik's cube framework can help you in troubleshooting and identifying talent gaps in a team.
08:38 - The importance of clarity in vision for A-players, requiring a clear and compelling vision to be attracted to the business.
13:50 - A-players need total clarity around their role and expectations to deliver value and capture value
19:21 - The value of investing in training and development within teams, especially its significance with A-Players
21:37 - What does resistance to training and coaching with your team mean?
23:48 - The hiring and optimization of a team of A-player
29:59 - Dr. Pete sits down with Success Partner, Dr. Andrew White, CEO of Align & Co, to discuss their mission to bring chiropractic care to the workplace. Dr. White shares his personal journey and the inspiration behind his work, rooted in the opioid crisis and the desire to make a lasting impact on healthcare. They delve into the problem of reaching individuals who may not seek chiropractic care, and the innovative solution of providing on-site adjustments in collaboration with businesses. Discover the potential ROI for CEOs and clinic owners that Align & Co can bring to your practice.
Resources Mentioned
To download your copy of the A-Player Assessment, please click here: https://theremarkablepractice.com/podcast-ep231-aplayer
Register for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information Align & Co about please visit: https://alignco.life/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
03:29 - A brief history of Dr. Brian Capra and how Genesis came to be.
07:09 - Facing the challenge of being a business leader, staying relevant and continuing to build and grow.
11:12 - Insurance companies' profit motives and how they use the system to delay payments to chiropractors
15:57 - It is key to leverage AI for chiropractic business management.
20:06 - The importance of managing work and collections in a medical office, using automated workflows to track and follow up on tasks.
26:07 - Using AI and workflow automation in chiropractic practices.
29:02 - The process of building a remarkable team and feeling that they are contributing to the practice’s mission.
34:40 - The effects of a positive work environment on your team and your KPIs.
About our Guest:
Dr. Brian Capra is a 2002 Graduate of Life University in Atlanta, GA. After building a successful practice in Princeton, NJ, he discovered a fundamental flaw in traditional chiropractic software. Dr. Capra decided to look outside chiropractic to find a solution. He found that large organizations focused on customer experience, used technology in a totally different way. These enterprise level technologies were getting amazing results. He and his team began building the first and only, enterprise level, Patient Experience Technology.
For the past ten years Dr. Capra has been using the lessons learned and the technology that was built to improve the the retention, revenue, compliance and team productivity of hundreds of practices across the country as well as large organizations like Maximized Living, CBP, and Elevation Health just to name a few.
To learn more about Genesis, please visit: https://genesischiropracticsoftware.com/
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:58 - The difference between a business and practice, with a focus on optimizing the business side of things.
07:26 - The importance of getting your team engaged in the business side of the practice for success.
10:41 - Running a business and running a practice are interconnected, requiring a fluency in both areas for optimal performance.
16:10 - An introduction to the hourglass business model for growing a successful practice.
22:26 - The goal of building know, like, and trust to convert prospects into leads, then opportunities, and finally active patients.
25:10 - Utilizing infographics to identify and address points of constraint in a business.
32:48 - Finding the right team members to unlock practice potential and achieve desired freedom.
33.34 - Join Success Partner, Steven Tait from Online Marketing for Doctors and Dr. Pete as they delve into the world of digital marketing in the medical industry. They discuss the importance of having a strong web presence, the power of breaking the mold in marketing, and the need for adventurous thinking when it comes to investing in digital strategies. As they look ahead to the future, they explore the transformative impact of AI on digital marketing and how it will shape the industry. If you're a doctor looking to enhance your online presence and attract more patients, this episode is a must-listen. Tune in and get ready to take your marketing game to the next level!
Resources Mentioned
Download your copy of the REM Business Hourglass Model here: https://theremarkablepractice.com/podcast-ep229-hourglassmodels
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information Online Marketing for Doctors about please visit: http://onlinemarketingfordoctors.com.au/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:01 - The "totem pole process" for successful intern programs, produces wins for interns, practices, and patients.
05:26 - Create an experience of a lifetime for the intern and launch them into their next path
07:01 - Having a clear vision, purpose and the heart for training in an internship program in a chiropractic practice.
12:34 - The importance of being ready and responsible and treating interns as doctors from day one.
16:18 - Finding interns who share your core values and vision, and require them to go through a structured training program to ensure alignment.
20:31 - Building an environment of teamwork among associate doctors with a focus on competing for the next spot on the totem pole while demonstrating work ethic, integrity, and communication skills.
25:22 - Chiropractors should step up to lead and train the next generation, as schools are not fully preparing them.
27:33 - How the “totem pole system” success influenced the development of the Remarkable Associate Doctor Program.
32:22 - Dr. Pete sits down with Angel Mendoza, the CEO and founder of Get Spanish Patients (GSP). GSP is a Remarkable Success Partner that specializes in helping chiropractors reach the Spanish-speaking population. Dr. Pete and Angel discuss the importance of tapping into this market, the genesis story of GSP, and the remarkable results they have seen. They also delve into the future potential of the Hispanic market and how chiropractors can take advantage of this growing opportunity
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information Get Spanish Patients about please visit: https://gspatients.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
01:54 - The importance of open and honest communication within a functional team.
05:42 - As a leader, one must understand that what works for oneself may not work for others. Maturing in the ability to lead others requires recognizing their unique strategies and needs.
08:38 - Humility as a key leadership virtue.
14:56 - Utilizing active listening in leadership, including acknowledging and thanking others for their insights, and resisting the urge to defend or punctuate one's own responses.
16:07 - Utilizing a "recap and reposition" technique to clarify misunderstandings and ensure everyone is on the same page.
20:34 - Success Partner, Dr. Roger Sahoury from SprintSet Energizing Weight Loss System joins Dr. Pete for a discussion on how Dr. Sahoury saw a need for a comprehensive solution for his patients who were dealing with joint pain, inflammation, weight issues, and more. Dr. Sahoury shares his journey in launching Sprintset and the problem it solves for both patients and doctors. They also delve into the return on investment and the future of the chiropractic profession.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information SprintSet about please visit: www.sprintset.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
03:48 - The purpose of a business is to add value by solving a problem for another person who knows they've got a problem
06:19 - The key to having the best “hot dog stand”.
09:29 - The three criteria for determining is you are in your ideal business
14:26 - Don’t miss this week’s Success Partner interview with Dr. Adrian Dennewald, the founder of Denneroll. Dr. Dennewald shares his inspiring journey of creating a revolutionary product to help people with posture and neck issues. Discover the genesis of Denneroll and how it has evolved to improve not only symptoms but also function and performance. Tune in to hear how Dr. Dennewald's mission to help others has led to global impact and how his passion and purpose have guided his business decisions.
Resources Mentioned
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Denneroll, please visit: https://www.denneroll.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Join Dr Pete as he speaks with Dr. Nick Silveri of LVRG Media. In this episode, you'll discover:
Episode Highlights
01:52 - The concept of scalability and durability and how it is relevant to CEOs.
06:50 - Overcoming burnout by learning now to delegate tasks and building the right team.
11:00 - The importance of working with multiple marketing agencies to find the best fit for you and will provide a comprehensive marketing strategy.
17:49 - Creating valuable content is key to attracting the right patients, rather than relying on coupons and sales pitches.
23:11 - Building trust and establishing expertise through micro-connections and showcasing one's expertise is key to getting potential patients to take action and schedule an appointment.
28:03 - When you are creating a legacy are you a “ghost” or an “ancestor”?
31:06 - Building a brand that outweighs lead generation.
36:50 - Taking a long-term view and thinking about legacy is crucial for chiropractors, rather than just focusing on short-term gains.
About our Guest:
Dr. Nick Silveri, LVRG Media
“My passion is marketing, specifically leveraging helpful website content and paid campaigns to spread the message of chiropractic. My name is Dr. Nick Silveri, and I have been a clinic-owning Chiropractor for 12+ years. I say clinic owning instead of practicing because I only regularly saw patients for the first five years of practice. Since then, I have grown my practice from a struggling, stressful office collecting $250,000 per year to a systematized, thriving practice that is on pace to collect $1 Million this year. This result is from associates treating the patients and me focusing on more significant picture ideas, business development, and staying on the cutting edge of marketing and technology.
I have spent over $250,000 in coaching and practice development over my career, almost all of that from the world’s best of the best marketers that have nothing to do with chiropractic.
I still own my practice in Springfield, IL. It is a 5,200-square-foot wellness facility with eight different providers and 13 total employees, all of which I can manage despite only being in the office two days per week.”
To learn more about LVRG Media, please visit: https://lvrgmedia.com/
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
04:01 - A big part of crucial communication is the recognition and celebration. It is a key component of a remarkable business.
08:24 - Don’t focus on what is wrong but instead catch people doing something right.
13:32 - Developing a critical spirit is a necessary part of leadership growth, but recognizes that being right can be too expensive in certain situations.
16:02 - There is a connection between recognition and vision, and a need to slow down to speed up in order to achieve success.
20:57 - Recognize and celebrate team members for demonstrating core values and achieving financial milestones.
24:47 - Stay tuned for our Success Partner interview with Dr. Jeff Langmaid and Dr. Jason Deitch, from The Smart Chiropractor. Listen in as Dr. Pete discusses with them how they are revolutionizing the chiropractic industry by helping chiropractors effectively reach and serve more people. Join us as we dive into their insights on communication, reactivating patients, and the power of automated email campaigns. Get ready to gain valuable strategies and discover the remarkable ROI of investing in these innovative marketing techniques.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about The Smart Chiropractor please visit: https://thesmartchiropractor.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
04:37 - The power of community and relationships while training and developing the team to achieve scalability and durability.
08:55 - The keys to creating scalability and durability are systems, team, and training. Without these, you own a job, not a business.
11:56 - The three legs of the stool. Having all three elements of the team, training, and systems at the same time leads to desired results.
16:06 - Understanding the different stages of a patient's journey and tailoring the coaching approach accordingly.
19:03 - Accountability in coaching and gaining clarity on your vision.
25:55 - Understanding a patient's current situation and challenging them with the truth of their health, rather than just painting a rosy picture of the future
28:25 - Practice what you preach and commit to developing your personal and professional growth.
30:22 - Stay tuned as Dr. Pete chats with Success Partner, JoeHagan, of NDAU Nation, a decentralized community focused on educating busy professionals about these rapid changes and helping them navigate the world of Web 3. They dive into a conversation about money, wealth, and the ever-evolving world of technology, including topics such as crypto and AI. Gain insights on the importance of reliable sources of information, the de-dollarization of the world, and the significance of hedging against inflation.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about NDAU Nation please visit: www.ndau.io
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
01:02 - Many chiropractors are distracted by noise and diversifying their offerings, instead of prioritizing steady, consistent growth in the business.
03:19 - Understanding the growth mindset, shifting from bottom-up to top-down approach.
07:42 - the importance of consistently and repetitively telling the chiropractic story in order to cut through the noise in the healthcare marketplace and establish a recognized brand.
11:38 - Changing the way we tell patients they were healing, while noticing a shift in the relationship and the weight of the message.
16:27 - Consistency is the new intensity and there is a level of simplicity in that.
18:39 - Join Dr. Pete as he talks with Success Partner, Dr. Andrew Powell from Better Balance Orthotics, who brings to light the incredible benefits of their innovative orthotics. The conversation delves into the science and neurology behind these orthotics, as well as Dr. Powell's journey as a business owner and his plans for growth in the coming year. Listen as we discover how Dr. Powell and his team are revolutionizing the way we think about foot health.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/
For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
05:04 - Launching a new chiropractic practice with a focus on vision and momentum.
08:58 - Identifying success through the lens of self-discovery and clarity.
13:28 - A comprehensive business plan is more than financial, it must include a practice plan, a marketing plan and a team building plan.
18:19 - Finding the right location for your practice both inside and out, designing one that will be enjoyable for people to work in and a patient to visit.
24:35 - The importance of intentional iteration and planning in the early stages.
28:53 - Manifesting a successful business, using tools to stay diligent and achieve success.
32:09 - Taking action and planting the seeds for long-term success in your business, even if it takes time for them to grow.
36:42 - Dr. Stephen welcomes Success Partners, Dr. Aaron Morris and Dr. Patrick McMahon, the founders of Syntropy Chiropractic Training. Listen as they discuss the importance of the art of chiropractic adjusting and how Syntropy is helping chiropractors elevate their skills. They dive into the fundamentals of adjusting, the need for continuous training, and the impact on both the practitioner's body and patient experience.
Resources Mentioned
For a Free Consultation Session with Dr Lona on the REM Launch Program, please schedule your session here: https://go.oncehub.com/LaunchDrLona
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Syntropy, please visit: www.syntropychirotraining.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
01:56 - We are all heart centered entrepreneurs and the metrics in your business are a representation of people and the community.
05:01 - The metrics are essential for making informed decisions and driving transformational change.
09:03 - Leaders need to balance instincts with data to avoid an emotionally driven leadership style.
15:01 - The connection between data verification, training, trust, and delegation with the need to go deeper into the data and turn it into action.
18:52 - Utilizing the Accountability Grid to organize the 15 primary functions of a chiropractic business and delegating tasks to team members, ensuring they understand their responsibilities and how to measure success.
24:30 - Utilizing empathy and listening skills in leadership to prioritize understanding over quick fixes..
32:43 - Dr. Pete sits down with Success Partner, Dr. Omar Ayouby of Innate Radiology, which provides teleradiology services for Australian chiropractors. Driven by a desire to solve a problem and leveraging his background in radiography, Dr. Ayouby found a way to bring government-funded X-rays to chiropractors and create a win-win situation for all parties involved. Join us as we explore how they can help you decrease your liability while increasing your services as well as your bottom line.
Resources Mentioned
To download your copy of the Accountability Grid, please click here: https://theremarkablepractice.com/podcast-ep220-acctgrid
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/
Register for the REM Launch Program Webinar here:https://theremarkablepractice.com/7figure-launch/
For more information about Innate Radiology, please visit: https://www.innateradiology.com.au/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
03:10 - Chiropractors are in the throes of a tragic exit process with about 10,000 practices trying to transition in the next five to ten years.
05:50 - The easiest way to sell a business is to have one that is attractive to buyers.
09:00 - The values that Rick’s team utilizes in making decisions for the company, adding consciousness to the decision making process.
12:41 - There is a unique perspective on decision making and permanence in a throwaway society and with our companies, we need to see the importance of permanent decision making.
17:40 - Every big business started as a small business, and you will never become a big business if you are not doing the unsexy foundational groundwork.
25:32 - Focus on defining long-term objectives, even if the company is eventually sold.
29:03 - Five ways to incentivize employees for longevity in a tough job market.
34:52 - It's important to spend money upfront to avoid costly mistakes in hiring and losing valuable employees.
39:07 - Addressing the limiting beliefs surrounding pricing.
44:26 - Dr. Pete sits down with Success Partner, Dr. Richard Sawyer, CEO of Spinalogic, to discuss how he identified and solved a common problem in chiropractic practices. Driven by a desire to optimize his team's time spent with patients, Dr. Sawyer implemented a data-driven experiment that revealed a startling imbalance in administrative tasks versus patient care. Through the development of Spinalogic, Dr. Sawyer revolutionized his practice by automating administrative tasks, allowing his team to focus on higher-level patient care. Tune in to learn how Dr. Sawyer's journey can help CEOs in all industries improve their businesses.
About our Guest:
Rick Sapio is a life-long entrepreneur who started his first company when he was 13 years old, after his father’s untimely death. Since then, he has founded more than 20 companies. Since 1994, Rick has been the Founder and CEO of an investment holding company, Mutual Capital Alliance, Inc., which has made more than 120 investments. He is also the founder of “The Exit Concierge Service,” a white-glove program to assist private companies through the often-tumultuous exit process by using fixed fees; and tightly controlling all the moving parts. Using this process and its connected IP, they sell private companies in less time and for more money. Since 2003, Rick has been a co-founder and general partner of Mutual Capital Partners, a PE firm with three venture funds. In 2004, he founded USA Mutuals Advisors, Inc, a firm that manages publicly-traded funds. In addition, Rick co-authored the International best-selling book, Who’s in Your Room: The Secret to Creating Your Best Life, and founded www.BusinessFinishingSchool.com, a virtual learning program that helps business owners to grow, scale, and exit. He is the co-founder of The 100 Year Real Estate Investor, which helps bring long-term legacy investing to the real estate industry, and he is the Founding and 7-time Chair of the Gathering of Titans Program, an annual event held at MIT in Boston. Rick graduated from Rutgers University with a BS in Industrial Engineering.
https://mutualcapitalalliance.com/
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Spinalogic, please visit: https://spinalogic.org/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:24 - Balance is not the goal, but alignment is. Focus on core values, mission, vision, and behaviors to achieve alignment.
07:05 - Discover the Coffee Break Tool and how you can use it to hold yourself and others accountable.
14:28 - What does a perfect ‘10’ look like to you when you look at accountability in the various areas of your life such as spiritual, physical, mental, familial, financial, social, and professional?
18:51 - Uncover the importance of physical health and a self-care routine in maintaining alignment.
21:03 - Creating tools such as the alignment wheel serves as a reporting system and meeting rhythm to assess and maintain alignment.
24:33 - Don’t miss this week’s Success Partner interview with Dr. Adrian Dennewald, the founder of Denneroll. Dr. Dennewald shares his inspiring journey of creating a revolutionary product to help people with posture and neck issues. Discover the genesis of Denneroll and how it has evolved to improve not only symptoms but also function and performance. Tune in to hear how Dr. Dennewald's mission to help others has led to global impact and how his passion and purpose have guided his business decisions.
Resources Mentioned
To download your copy of the Coffee Break Workbook, please click here: https://theremarkablepractice.com/podcast-ep218-coffeebreak
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Denneroll, please visit: https://www.denneroll.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Your Practice Design / Look and Feel Speaks Volumes to The Marketplace
Episode Highlights
01:47 - Your physical space is a visual representation of your brand.
04:47 - Throughout the stages of launch, build, scale, and exit there is a need for upgrades and improvements in both the physical space and the overall experience of your patients.
08:25 - Creating a vision is important for success which includes the physical space of your practice. Consider various aspects such as practice style, equipment, team members, patient flow, and additional services.
14:48 - Building your dream team for the architectural design of your space.
19:13 - In your space, start clean and minimalistic, don't clutter with unnecessary items or even expensive ones.
24:14 -The importance of continuity of your brand in all aspects of your business.
30:00 - Stay tuned as Dr. Pete is joined by Success Partner, Justin Maxwell of Big Life Financial. Justin is passionate about helping individuals and businesses keep more of their hard-earned money through automation, systemization, and simplicity. Listen as he shares valuable insights about automated savings and the importance of building a financial foundation for long-term success and reveals how automating your savings can free you from financial stress and uncertainty, allowing you to invest in what truly matters to you.
About Our Guest
Carolyn Boldt is personally passionate about holistic health and wellness, and an outspoken advocate that the environment of your space impacts your success.
With over 40 years of experience in the commercial interior industry, she holds a BS in Interior Architectural Design from University of Texas at Austin, is NCIDQ Certified, a Registered Designer, a LEED AP, and Professional Member of IIDA/International Interior Design Association.
In 2004, she and her husband, Scott, co-founded CrossFields as a design-build firm in Atlanta. In 2011 they changed their focus to expand the impact of holistic health by elevating the public’s image of alternative medicine through virtually creating outstanding healing environments nationwide.
Carolyn loves to spend her time with her 8 wonderful grandchildren, involvement in church and community activities, traveling, and boating on the lake with her husband.
https://crossfieldsdesign.com/
Resources Mentioned
For more information on the REM Launch Program please visit: www.theremarkablepractice.com/rem-launch
For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Big Life Financial please visit: www.biglifefinancial.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:46 - You must start with your vision and ask yourself what success looks like for you. This will help establish your direction and goals.
05:19 - Discover the Lead Flow Worksheet to use as a powerful tool for historical performance and equally as valuable for forecasting.
08:18 - The top-line revenue is just as important to look at as your profit. Use data to make informed decisions rather than guessing.
15:03 - Get out of your emotions and into logic in order to make informed decisions. Reserve your emotions for purpose and mission.
17:27 - Uncover the key questions you should be asking to evaluate potential marketers. 23:51- Seek multiple experts for different marketing needs to build a successful team.
27:14 - Success Partner, Gil Valerio from Elevate Marketing joins Dr. Stephen to share insights into what makes Elevate Marketing special and how they help chiropractors reach more people and increase their impact and income. Dive into their customized marketing approach, their use of a dedicated call center, and their focus on generating scheduled appointments for clients. Discover the KPIs they prioritize and the importance of data-driven marketing.
Resources Mentioned
To download your copy of the Lead Flow Worksheet, please click here: https://theremarkablepractice.com/podcast-ep216-leadflow
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Elevate Marketing please visit: https://www.goelevatemarketing.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Listen in as Dr. Stephen Franson unpacks the lessons learned having opened over 500 Chiropractic practices with Remarkable Launch Expert, Jeff Hallberg.
Episode Highlights
02:59 - Jeff shares his motivation that launched him to a career to help chiropractors open their practices and educate communities about chiropractic care.
08:11- The importance of addressing blind spots and oversights in order to be prepared for success.
13:55 - Discover the significance of planning and having a clear vision for the practice.
18:25 - Jeff discusses how the inherent power of storytelling, coupled with clarity and passion approved a loan despite doubts about their business plan.
23:17 - Uncover what goes into a comprehensive business plan.
28:58 - Considering the long-term growth potential when selecting a location, not just what suits your needs now.
33:08 - Understanding the costs and having a vision for the space plan is critical in avoiding overspending on construction.
34:40 - Surround yourself with experts to avoid costly mistakes and ensure success in the planning process.
37:48 - Building an effective digital footprint, using various platforms and channels, is crucial.
43:34 - Dr. Erik Kowalke, SKED, joins Dr. Pete as part of this week’s Success Partner interview. Listen as they engage in a thought-provoking conversation with Dr. Erik about the importance of being intentional and leaving a lasting legacy. Dr. Erik shares insights on the power of convenience in a fast-paced world and how businesses need to adapt to meet the changing needs of their clients and how SKED can help you achieve this with a virtual CA.
About our Guest:
Jeff Hallberg joined Lee & Associates Denver in 2015. He is a top performing commercial real estate professional specializing in high-level real estate development and brokerage with a history of guiding daily work routines and logistics relating to commercial development projects and brokerage activities.
Twenty-Four-year commercial real estate and development career specializing in ground up development projects, Tenant/Landlord representation and Investment Sales. Through Jeff's work history he has had the opportunity to work with some of the biggest Landlords, and Tenants in the country. For the past seven (7) years Jeff has devoted a large part of his business to working with Principled Chiropractic Practitioners in guiding them through the process of opening their practice locations. This process includes but is not limited to consulting on site selection, letter of intent and lease negotiations, construction and financing. Jeff takes the client through the initial stages of looking at markets and locations through opening the doors of the practice. Jeff ensures that the client understands everything they need to know so they can make the best decisions for their future practice.
https://www.lee-associates.com/
Resources Mentioned
To download your copy of the 21 Step Launch Roadmap, please click here: https://theremarkablepractice.com/podcast-ep215-launchroadmap
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about SKED please visit: www.sked.life
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
03:05 - The value of expanding your offerings in the marketplace while maintaining the core principles of chiropractic.
06:35 - The Value Center model will drive better outcomes for the patient, and generate revenue for the business and profitability.
12:00 - Don’t let the chiropractic message will get lost in the noise of all the different choices people have to make to achieve better health outcomes
18:36 - There are four ways to grow a business; sell more units, charge more per unit, add more value, or a combination of all three.
24:26 - Dr. Pete is joined by Dr. Steve Tullius, a Success Partner who along with building his own practice, now helps other doctors through his company Waitlist Workshops. Dr. Tullius shares his journey from overcoming a fear of public speaking to using workshops as a powerful tool for educating the public about chiropractic care. He discusses the expansion of his topics to include neurodevelopment, mental health, and autoimmune conditions, and the impact it has had on attracting new patients. Dr. Tullius also provides insights into the ROI of workshops and the importance of not overselling to patients.
Resources Mentioned
To download your copy of the Main Thing PDFs, please click here: https://theremarkablepractice.com/podcast-ep214-mainthing
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Waitlist Workshops please visit: https://www.waitlistworkshops.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:37 - Energy is everything when it comes to your business and if you let it lag so will your business.
05:16 - The creation of the Revenue Per Employee Metric and how it is used in decision making.
12:18 - Any healthy business exists to grow, so you need to determine when is the right time to bring on the right person to do that and the 250 rule applies no matter what revenue you are currently generating.
18:02 - Don’t let your business suffer from resistance, but stay ahead of the breakpoints to market, hire and onboard when it is time, not when it is too late.
22:39 - If you're looking for valuable marketing advice and strategies to boost your business's profitability then you want to meet Success Partner, Justin Miller from Profit 911. Knowing that direct mail campaigns are still the best way to reach people, listen as he and Dr. Pete discuss the concept of "relationship insurance" and the importance of staying relevant in a rapidly changing landscape. Justin will share his insights on reaching and connecting with the audience in the next year and beyond.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Profit 911 please visit: https://profit911.biz/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
01:56 - Discover how Dr. Pete and Dr. Stephen optimize their morning rituals to show up as effective leaders each day.
06:08 - Emphasize the need for commitment, sacrifice, and intention in maintaining rituals in your life as there are negative effects when you get away from them.
11:53 - The goal of morning rituals is to be in an optimal state of mind and body before engaging with others.
17:24 - If you cannot maintain morning rituals, then start preparing for the next day the night before, writing out goals and schedules, and being in a state of rest for optimal productivity and success.
22:00 - Consistency and habits are essential for success and well-being. Progress over perfection is the key to long-term transformation.
25:24 - Join the conversation as Dr. Pete sits down with Success Partner, Jonathan McAlees of Fortis to discuss the exciting developments and innovations such as payment technology, secure organization, and maximizing practice efficiency. Jonathan also unveils Fortis' latest venture, an inventory management platform aimed at streamlining product tracking and saving offices valuable time.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Fortis please visit: https://fortispay.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
01:06 - When you don't address the pain and you don't deal with it, It'll just fester. The same goes for not making the tough decisions.
03:19 - Allowing these situations to continue takes up more of your attention and the attention of your team.
05:47 - Using your vision story as a filter for making decisions.
09:29 - What success looks like and the elements you need to be in your decision making process.
10:50 - Dr. Stephen is joined by Success Partner, Dr. David Fletcher of CLA to discuss the chiropractic process, with a focus on retention and making chiropractic a lifestyle success strategy. They emphasize the importance of communicating value, educating patients, and utilizing technology and demonstrations to attract and convert people. Their discussion highlights the advancements in technology and the positive impact it has on conversations, promotions, and marketing efforts.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about CLA please visit: https://insightcla.com/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:33 - The transformation of your identity and how it affects your business.
07:44 - The importance of capturing commitments in your project planner.
09:39 - You must develop margin in your business, because growth happens in margin and if you're feeling overwhelmed all the time, there is no room for growth.
14:54 - Margin allows you the luxury of discernment, the ability to decide and focus on the most important things you need to accomplish.
17:25 - The effectiveness of your Return on Investment when you utilize leverage.
21:20 - How you manage the cycles of elation and depression depends on your margin as to how much you can tolerate.
23:56 - Dr. Pete is joined by Success Partner, Dr. Matthew DiDuro, CEO of SoftWave Tissue Regeneration Technologies. Dr. DiDuro shares his personal journey with SoftWave technology, its scalability, and success in over 750 clinics. Listen as they discuss the software's benefits from the patient and practitioner perspectives and the promising results in neuropathy treatment. Adoption of new technologies, like SoftWave, is crucial for future competitiveness and this interview highlights the transformative power of SoftWave in chiropractic, which aims to increase awareness and adoption in the field.
Resources Mentioned
To download your company of the Project Planner, please click here: https://theremarkablepractice.com/podcast-ep210-projectplanner
For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about SoftWave please visit: https://softwavetrt.com/
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
In this episode, you'll discover:
Episode Highlights
03:15 - An outline of the three identity shifts of ascension that will bring you from Manipulator to ultimately Mentor.
10:46 - This is an identity shift and it is easy to get distracted or allow yourself to feel that “gravitational pull” back to the role of the manipulator.
15:37 - You are paid for the accountability of being the educator, but this is where too many drop the ball and don't set that expectation with your patient, so we settle to be adjustors.
17:54 - The hard work on the front end is what elevates your relationship, your identity, with your patients.
21:27 - Success Partner Dr. Nick Silveri, from LVRG Media joins Dr. Pete to share his insights on leveraging AI in content marketing for chiropractors. Listen as he discusses how it can be used to speed up research, develop key talking points but emphasizes that there is still a need for your own authentic voice and unique perspective in creating content that truly resonates with audiences. Whether you're a chiropractor looking to utilize AI tools or a CEO looking to leverage technology, this conversation provides practical strategies and resources to help you succeed in 2023 and beyond
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about LVRG Media please visit: https://lvrgmedia.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
03:53 - The importance of continuous development and transformation in leadership, regardless of career stage.
08:08 - Leadership is critical for success and you need to be mindful and intentional about the leadership in your own organization.
10:26 - What type of leader are you, transactional and relational? The goal is to become a well-rounded leader through transformation.
13:43 - The text discusses the differences between relational and transactional leadership styles and highlights the strengths and shortcomings of each approach.
19:20 - Your transformational leadership style should be felt throughout the organization and its stakeholders.
23:40 -Balancing transactional and relational approaches to build a complementary leadership team.
29:40 - The journey towards transformation requires humility and a clear plan.
37:49 - Dr. Pete sits down with Success Partner, Dr. Roger Sahoury of SprintSet to learn about his energizing weight loss system, which he developed as a solution to address joint pain, inflammation, and excess weight. Join as they explore Dr. Roger's journey, his impactful SprintSet system, and how he is helping doctors prepare for future success.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information SprintSet about please visit: www.sprintset.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
03:18 - The importance of intentionally investing in relationships and finding like-minded individuals to surround oneself with.
07:37 - There's multiple tribes across the landscape of the profession in order for you to pull from to create your tribe. Be conscious of that and build on it.
11:02 - Being a lonely leader is not a lifestyle however creating small groups is transformative for the development as a leader.
15:37 - Invest in personal relationships for a remarkable life and practice, including creating a close support group ("foxhole") for family, fitness, and hobbies. Saying yes to one thing is saying no to many others, so prioritize relationships and invest in them deliberately.
19:15 - Success Partner, Bill Esteb of Perfect Patients, joins Dr. Pete to discuss the importance of creating a strong online presence through a high-converting website that authentically represents a chiropractor's practice and attracts quality new patients.learn how to you can create r an emotional connection with website visitors and address frequently asked questions in a blog to save time and attract patients.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Perfect Patients please visit: https://www.perfectpatients.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:39 - The importance of building the bridge of leverage to allow yourself to cross to the other side of success and remain in it.
06:39 - Metrics help identify areas of focus in a data-driven business; leverage in marketing, sales, delivery, caregiving, and team building is essential for success.
10:23 - Assess business functions, who is responsible for them and if it is optimized. Look ahead and create a best case scenario using leverage for growth.
13:37 - Internal, external and digital marketing should be leveraged, and there should be multiple people handling conversion, sales, delivery and team building.
18:36 - Asking what happens to your business if you take 90 days off is an important question to consider for a better quality of life.
21:46 - Success Partner, Dr. Joseph Esposito joins Dr. Pete discusses how AlignLife’s team provides valuable marketing and operations services to save doctors time and resources, allowing them to focus on providing excellent care. Listen as they discuss the four seasons of operating a business and touch upon exit strategies that can increase the sale value of your chiropractic business. Additionally, they explore how AlignLife supports doctors in scaling their practices as well helping doctors open a practice straight away, whether they are coming out of chiropractic college or an associateship.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about AlignLife please visit: https://www.alignlifeopportunity.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
04:07 - The mechanics and economics of running a multi-doctor multi-associate doctor business.
09:25 - Discover how having multiple Associates in the practice leads to the durability of the business and the impact you want to make in your community.
15:14 - Create that win-win environment by hiring the different types of Associates that will work for your business and your patients.
24:06 - The gap between scalability and durability.
27:18 - The mathematical logistics of hiring two new associates at the same time.
30:27: Dr. Pete Camiolo is joined by Success Partner, Keith Pendleton, an attorney who has developed the best medical packet for personal injury cases which puts the science of chiropractic and adjustments in the front engine of the train. Discover how he weaves it into a family-friendly environment, emphasizing the importance of creating a firewall between the "dark side of PI" and the patient's healing environment.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about Keith Pendleton please visit: https://brc.best-practices.us/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode you'll discover:
Episode Highlights
02:49 - Dr. Tabor Smith shares how chiropractic transformed his life leading him to pursue it as a career.
05:25 - Creating awareness for spine health can lead to healthier habits like regular exercise and chiropractic care.
09:27 - The current influx of technology is having a negative impact on the spine such as prolonged screen time leading to spinal degeneration.
12:19 - By emphasizing the importance of lifetime spinal hygiene and creating that mindset in your patient, retention rates can increase dramatically.
16:10 - Spinal hygiene products can provide simplicity for patients and increase compliance.
21:20 - Encourage spinal health routines in your team as well. This will boost confidence, energy and congruence.
25:29 - The benefits of being an entrepreneurial chiropractic couple.
30:24 - Lessons learned from having multiple businesses.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information please visit: www.RetentionChallenge.com and www.ABetterWayMovie.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:37 - The goal of price testing is to ensure that you are capturing as much value as you are delivering and getting paid what you are worth.
05:01 - It is necessary to create, deliver and capture value for a higher level of patient experience and fair exchange.
08:54 - Chiropractors should increase prices as demand for their services is going up. High conversion rates may indicate that prices are too low.
15:02 - You need to test prices and monitor relevant factions while adjusting them to avoid undermining the long term goals of the business.
20:01 - Have conviction in the pricing decision to avoid reverting back to old prices at the first sign of opposition.
27:56 - Success Partner, Dr. Steven Kirby from Chirolaunch, joins Dr. Pete to discuss the importance of marketing in business growth and highlights his experience utilizing digital marketing to expand his practice in Melbourne. The episode delves into the current marketing landscape, emphasizing reactivation campaigns and exploring the effectiveness of platforms like TikTok and VPNs. Understanding your current practice is also crucial in marketing and this insightful conversation is a must-listen for business owners looking to grow their own ventures.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about ChiroLaunch please visit: www.thechirolaunch.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
04:34 - The first shift that must happen is an identity shift.
07:12 - An overview of the three step ascension process from owner to CEO.
12:51 - The demand and value of chiropractic is increasing so we need more leaders to continue to step up in our profession.
15:15 - The Life of Probability vs the Life of Possibility
21:06 - Recognize when a team member needs a slip-in check in order to help them become better leaders.
25:32 - Dr. Pete sits down with Success Partner Justin Maxwell from Big Life Financial, who is passionate about helping people keep more of the money they make through automation, systemization, and simplicity. Listen in as they discuss the importance of automated savings and how it can lead to financial independence, as well as the common pitfalls many people face when it comes to managing their money.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about Big Life Financial please visit: www.biglifefinancial.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
04:09 - Discover how the identity of an Investor is different than that of an Operator
07:35 - The rule of 40 is a great way to measure the health of a business.
09:47 - How to calculate the Rule of 40 with your top-line revenue growth.
11:51 - Uncovering your RPE - Revenue Per Employee
15:32 - Know your Compounded Annual Growth Rate
16:34 - Discover the two soft scores that you should know as part of your metrics.
19:20 - Dr. Omar Ayouby from Innate Radiology, joins Dr. Pete in a Success Partner interview. Having merged his background as a radiographer and chiropractor, Dr. Omar was able to provide teleradiology services to Australian Chiropractors. Learn about his entrepreneurial spirit that drove the creation of Innate Radiology and how they can help you decrease your liability while increasing your services as well as your bottom line.
Resources Mentioned
For more information about Innate Radiology please visit: https://www.innateradiology.com.au/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:14 - Grit is the resolve to grow in character and capacity, to develop the strength that's required for where we're going next.
06:55 - The entrepreneur is the person who is willing to start sprinting, when you don't know how long the sprint is going to be.
11:47 - Grit is not about perfection. It is about progress
18:27 - You need to challenge yourself to do hard things every day. You have to do the hard stuff to develop those muscles.
22:54 - Think about all the challenges you have overcome and determine what you need to become in order to develop more grit and walk your vision story.
26:26 - Success Partner, Dr. Richard Sawyer of Spinalogic, joins Dr. Pete in a discussion about the need for business to optimize their operations and ensure that everybody is spending their time effectively. With Spinalogic, time-consuming activities such as creating care plans, can be done with a few clicks of a button allowing you to spend time where it is needed, with your clients. Listen as they discuss how leveraging technology can align the vision, mission and values of a business.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about Spinalogic please visit: https://spinalogic.org/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
03:37 - If you allow those limiting beliefs to create capacity blocks in the growth of your business, it will reduce the impact you make in the community and ultimately, the income that you're going to make as a business owner.
08:16 - The interference to the growth of a business from a revenue perspective can be looked at in three overarching categories; your mindset as the owner, your mindset as a chiropractor, and the mindset of your team.
12:41 - Uncovering the challenges of not having a vision for your financial future.
17:06 - The importance of vision and alignment with yourself, your beliefs and those around you.
22:04 - The limiting belief around the “you can just make more money” and its alignment within abundance values.
26:16 - The 10% rule, which is you'll have a visceral emotional response to something that fluctuates 10% of your net worth in either direction.
32:04 - The four stages of value creation: Creating Value, Delivering Value, Adding Value and Capturing Value.
37:00 - Join Dr. Pete as he talks with Success Partner, Dr. Andrew Powell from Better Balance Orthotics, who shares his journey with the unique orthotics company, the science and neurology behind their innovative product, and his experience in scaling and growing the business.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about Better Balance Orthotics please visit: www.betterbalanceorthotics.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:25 - Your payment plans should match the three P's. It should be purposeful, possible, and profitable.
06:08 - Defining the concept of creating a recurring payment plan.
08:54 - Build lifestyle chiropractic care the same as any other lifestyle membership.
12:07 - Multi-tiered payment plans have to be a reflection of your purpose and recommendations for care.
16:15 - How recurring payment plans play into your valuation process for your business.
21:29 - Join Dr. Pete and Billy Sticker from Chirocandy as they discuss marketing and the crucial task of staying on top of it. The key to successful marketing is having a clear and compelling message that resonates with the target audience and utilizing the right vehicle to deliver that message. Learn how Chirocandy does that for its customers through the inception of social media in their marketing strategies.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about Chiro Candy please visit: www.chirocandymarketing.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
03:04 - There's a science of persuasion and communication that you must leverage so that you can persuade people to change their behaviors.
08:01 - An introduction to the three stages of the conversion process.
11:54 - Building that empathetic connection in the first stage of conversion.
17:50 - Taking your clients through the 4 Agreements.
21:50 - What it means to create scarcity through respect and honor.
25:01 - The importance of not taking rejection personally but instead focus on creating that deeper know, like, and trust of those that were still unsure.
29:13 - Dr. Pete sits down to talk with Success Partner, Michael Tokash from Imaging Services. Michael talks about his love for the chiropractic market, his desire to bring it to the forefront and his drive to help chiropractors make informed decisions when it comes to equipment and technology. Michael extols the benefits of clients being able to see the results of their imaging quickly and how digital imaging not only reduces costs in the long run but also how it can help maintain your clientele retention.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about Imaging Services please visit: https://www.theimagingservices.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:26 - The second approach to the bonus system is managing by objectives by creating accountability in your business.
06:08 - The differences between a relational and transactional environment. Which do you practice?
12:22 - A business builder associate will be energized by the opportunity to have compensation tied to their productivity and their achievement of the goals based on their KPIs.
16:24 - When you are managing by objectives, the goal is not to just support them but to help them feel supported, and help them win.
18:43 - Building an intrinsic alignment between their personal, professional, and financial goals and the business growth, creates a win, win, win scenario.
21:39 - Looking for a way to enhance metrics, statistics, and reporting in business? Join Dr. Stephen and Dr. Noata Hashimoto from TrackStat, a patient tracking platform that helps to ensure better patient tracking, improves statistics, and enhances communication through online scheduling, appointment reminders, and reviews. With TrackStat you can dig deeper into why a number may be down and identify issues that require training early and easily.
Resources Mentioned
To download your copy of the TRP Scorecard and Remarkable Bonus Systems Worksheet, please click here: https://theremarkablepractice.com/podcast-ep196-bonusandscorecard
For more information about TrackStat please visit: www.trackstat.org
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
01:58 - You are developing leaders, evaluating your team and valuing them in a way where you're able to compensate them well for the work that's being done.
07:39 - The first concept for the bonus system is to manage Expectations and Agreements.
14:39 - A look at establishing your base case scenario in order to determine where you can make changes for growth.
19:27 - If you're setting your goals at base case scenario, anything above base case would be considered a super threshold and that's when our bonus system starts to kick in.
25:46 - Setting up a bonus budget and how to ensure you have the money set aside instead of dipping into savings.
28:39 - When you combine the bonus system and quarters with the scorecards, where you are meeting in and checking in on a weekly and monthly basis it decreases the chances of someone gamifying the system.
29:39 - An example of how to calculate the amount of bonus everyone receives.
Resources Mentioned
To download your copy of the Remarkable Bonus Systems Worksheet, please click here: https://theremarkablepractice.com/podcast-ep195-bonusworksheet
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:33 - The significance of being committed to alignment throughout your practice.
08:56 - Your purpose is the foundation of your practice, followed by team and data
11:37 - To be purpose driven means you have a vision and a mission.
19:07 - Once your purpose is established it is naturally going to move into the team and developing that purpose driven team.
25:47 - Find your points of resistance, people who are not engaged and participating.
28:05 - Get your processes in alignment so that there is a systemized approach to meetings, training, and your data reports.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
04:34 - Your families represent your brand. They represent your message.
06:46 - We can often see things that we are doing at work that would integrate well into our family life and vice versa.
11:38 - They say that you cannot raise your kids in a bubble but you can, just choose the bubble that you want to raise them in.
15:32 - What is the intention behind everything that we do? We are raising children so that we can send them out ready to go.
19:45 - You have a window of opportunity that has to be protected. Create a safe haven for them to learn who they are.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
The associate doctor role done right is essential for your business to scale well. Success in this relationship means having the answer to three critical questions. First, knowing what you want to accomplish as a business owner brings in an associate. Next, knowing what the associate doctors role will be within the business. And lastly, knowing how the relationship will end. This seems simple right, truthfully, it’s easier said than done. Thankfully, we have done this right many times and now we are here to help you.
Episode Highlights
02:32 - A recap of Episode 191 about when it is time to bring in an Associate Doctor and how different doctors are hardwired for different outcomes.
11:02 - Identify your own zone of genius so that you can pinpoint where you need to be and have an Associate that works in their zone of genius.
15:12 - What is your reason for bringing in an Associate; growth or freedom?
20:54 - A look at the long term relationship building between a caregiver associate or a business builder
27:21 - Setting up different compensation models based on the different expectations, agreements and roles.
Resources Mentioned
For more information about the Remarkable Associate Doctor Program, please visit: https://theremarkablepractice.com/rem-associate/
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
The reason why 67% of associate doctor relationships fail is because the CEO is missing at least one key piece of the puzzle. Remarkable CEOs must get this one key relationship right to scale the business successfully. In this episode, we uncover the 6 reasons associate doctor relationships fail and where you need to focus as the CEO to make the associate doctor experience win-win-win!
Episode Highlights
04:05 - As you are going from building into scaling, one of the criteria to transition is bringing in an associate doctor.
08:54 - There is a disconnection with doctors who don’t know how to effectively bring in an associate as well as associates who do not understand the significance of their role.
12:07 - There's a whole spectrum as far as how people are hardwired to behave and this may be amplified for chiropractors.
18:14 – You have to have a bigger Why than what you could ever accomplish on your own. The Why has to be big to be able to make room for other people with their Why to come with you.
23:50 – If you don't have a system in place for training, onboarding, developing, retaining and accountability, then it is not time to bring in an associate doctor.
25:19 - A breakdown of the 6 things you need in place to be able to effectively bring in an associate.
Resources Mentioned
For more information about the Remarkable Associate Doctor Program, please visit: https://theremarkablepractice.com/rem-associate/
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:26 - You have to ensure that all your patients understand the Main Thing, which is the Chiropractic Principle. But as you incorporate other parts of a wellness lifestyle it is easy to lose sight of it.
08:10 - When you pivot, you still must have your pivot foot planted firmly on the principle of chiropractic. Everything you do in your practice should be to support and optimize the effectiveness of the chiropractic adjustment.
15:08 - Because people are coming with more and more complex issues, as you bring in more services, ensure the patients understand how it relates to their chiropractic treatment.
18:17 - Stay focused on the unique thing that you have to talk about, that chiropractic care is a lifestyle success strategy for healthy human beings and you have all these complement services around to support it.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:
Episode Highlights
02:04 - Optimizing the rhythms of your business is truly taking it to the next level.
06:45 - The action step of scheduling out your meetings, and meeting rhythm for the year creates greater accountability.
11:12 - If you want your business to be one that everybody wins, it comes back to these rhythms having structure.
18:07 - The structure of the meeting enables the function of being able to delegate the leadership to another person.
22:49 - Your meetings should lead to positive change, to growth, to transformation leading, to the outcome that you want to create.
23:37 - Your job as the visionary is to elevate the energy of the room and get everybody engaged.
26:17 - Dr. Nick Silveri, from LVRG Media joins Dr. Pete to share his insights on leveraging AI in content marketing for chiropractors. Listen as he discusses how it can be used to speed up research, develop key talking points and provide a great start in creating your own authentic content.
Resources Mentioned
To download your copy of the Team Meeting Agenda PDF, please visit: https://theremarkablepractice.com/podcast-ep189-teammeeting
For more information about LVRG Media, please visit their web site at: www.lvrgmedia.com
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode you'll discover:
Episode Highlights
04:37 - A recap of direct and indirect costs moving into an introduction of discretionary earnings.
07:12 - How much should your chiropractic office be investing in training and development?
14:34 - You must have the back office staff to support the business, especially when it comes to exiting it. Account for the positions in your accountability chart.
17:55 - An example of payroll costs for a million dollar company. You have to know your payroll costs.
21:45 - How the economies of scale affect small and larger businesses when it comes to expenses.
23:51 - A look at the seller’s discretionary earnings within a business.
27:56 - Success Partner, Bill Esteb of Perfect Patients, joins Dr. Pete to discuss the effectiveness of websites for the chiropractic field. Listen as they share the need to not only have a website but one that will turn your reputation into conversion through a well designed website and persuasive content that will turn your visitors into patients.
Resources Mentioned
To download your copy of the Profit & Loss Metrics PDF, please visit: https://theremarkablepractice.com/podcast-ep188-profitloss
To learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/
For more information about Perfect Patients, please visit their web site at: https://www.perfectpatients.com/
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
About Our Guest:
Prior to joining Barba CFO Robert spent 14 years as the Chief Financial Officer at Merida LLC which is a textile design and manufacturing company located in Fall River, MA. Robert Segal was responsible for implementing and maintaining all financial, and human resource aspects at Merida along with other companies he had the privilege of working with.
While at Barba CFO Robert will draw upon 30 years of professional experience in both public accounting and private business and will advise and direct small businesses on financial and operational matters to achieve profitability and growth.
Robert is adept at helping others understand business finance and how it can impact their business due to his experience in multiple industries dealing with owners with varied levels of experience. He is personable, patient and unflappable allowing him to join any team with ease.
Robert holds a Bachelors of Business Administration with a concentration in Account from the University of Massachusetts, Amherst.
Robert is a life long resident of Massachusetts, growing up in Randolph and currently residing in Mansfield with his wife, son and daughter, dog and cat. He spends most of my time with his immediate and extended family (parents, brother and sister's family) and enjoy traveling with the whole clan. He also enjoys playing golf during his free time.
https://www.barbacfo.com/
Do you know your Money Metrics?...Most DC’s don’t. Let’s fix that.
Episode Highlights
05:01 - Marrying the Vital Signs to the financials is next level, and you can just make such good decisions knowing what the downstream impact of things are.
07:43 - You can look at your financial reports through different lenses depending on your goal and your role within the company.
15:26 - The three basic financial statements that you need to be reviewing on a regular basis.
23:14 - In a chiropractic office your gross profit should be between 70 and 80%.
27:46 - Gain an understanding of what true fixed and variable costs are.
31:57 - You should be investing in your business. Nothing is going to pay you the returns that your business will and you have total influence and control when it comes to your business.
37:05 - The importance of profit sharing with the entire team as a way to build agency culture.
41:33 - Success Partner, Dr. Omar Ayouby from Innate Radiology, joins Dr. Pete in this bonus interview. Having merged his background as a radiographer and chiropractor, Dr. Omar was able to provide teleradiology services to Australian Chiropractors. Learn about his entrepreneurial spirit that drove the creation of Innate Radiology and how they can help you decrease your liability while increasing your services as well as your bottom line.
Resources Mentioned
To download your copy of the Profit & Loss Metrics PDF, please visit: https://theremarkablepractice.com/podcast-ep187-profitloss
To learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/
For more information about Innate Radiology please visit: https://www.innateradiology.com.au/
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
About Our Guest:
Prior to joining Barba CFO Robert spent 14 years as the Chief Financial Officer at Merida LLC which is a textile design and manufacturing company located in Fall River, MA. Robert Segal was responsible for implementing and maintaining all financial, and human resource aspects at Merida along with other companies he had the privilege of working with.
While at Barba CFO Robert will draw upon 30 years of professional experience in both public accounting and private business and will advise and direct small businesses on financial and operational matters to achieve profitability and growth.
Robert is adept at helping others understand business finance and how it can impact their business due to his experience in multiple industries dealing with owners with varied levels of experience. He is personable, patient and unflappable allowing him to join any team with ease.
Robert holds a Bachelors of Business Administration with a concentration in Account from the University of Massachusetts, Amherst.
Robert is a life long resident of Massachusetts, growing up in Randolph and currently residing in Mansfield with his wife, son and daughter, dog and cat. He spends most of my time with his immediate and extended family (parents, brother and sister's family) and enjoy traveling with the whole clan. He also enjoys playing golf during his free time.
https://www.barbacfo.com/
In this episode you'll discover:
Episode Highlights
02:27 - Every time you have an interview, you have an expert who is going to tell you everything that they know.
06:14 - Conversions happen at the speed of trust.
13:15 - The marketplace has lost track of trust to become apathetic and the cost of reaching the marketplace has gone up.
17:48 - Focus on creating great content that is representative of your practice, business, passion, purpose, and mission.
21:23 - When you have established tribes of people (customers, teams, colleagues) you can merge ecosystems for mutual benefit.
26:27 - Organize your current relationships and find those new relationships that will benefit your tribe.
Resources Mentioned
To learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Stage 1 - Strategy: What Does Your Ideal Exit Look Like?
Stage 2 - Readiness: How to Get Your Practice Exit Ready
Stage 3 - Go To Market: Finding The Ideal Buyer and Successor
Stage 4 - Transaction: How To Make a Graceful and Profitable Exit
Whether you are 3 years or 30 years away from selling your practice - this episode is for you. You will want to maximize your sale price and minimize your tax burden. You will want to make sure that your Team, your patients and your business is READY for your exit. You will want to see your legacy live on.
You know the saying: When is the best time to plant an oak tree? 50 years ago…
When is the second best time? Today!
Episode Highlights
04:22 - You need to go through the 4 stages of the remarkable exit in a strategic fashion in order to position yourself well.
08:22 - Get the support you need to exit with a deep and rich team of experts including coaches, and legal experts.
12:35 - What does the ideal exit look like to you and do you have a strategy or plan to achieve that?
16:18 - It's critically important that you go into the exit strategy exploring all opportunities, so that you can craft the plan that is going to lead us to the best outcomes based on what you are trying to accomplish.
18:48 - Get crystal clear on your why.
28:15 - Dr. Pete’s transition started with his heart, and then mentally wrapping his head around it.
34:20 - Discover the two ways to arrive at a valuation of your business.
Resources Mentioned
To learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode you will discover:
Episode Highlights
04:26 - The key to being successful in all three levels; working in your business, on your business and above your business, is knowing that you're going to be functioning in all of those identities at any given week and the ability to transition from one to another.
11:53 - Each of those identities has a different perspective, expectations, and agreements that are made around each of those roles.
14:42 - If you own a business, you are an investor. You're the primary investor in that business and you have to think like an investor for limited resources, time, energy, focus, and money.
16:42 - In order to make your ascension you need to not be the bottleneck but build and empower your team
21:00 - What do the doctors that truly make the ascension have in common?
Resources Mentioned
To learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode you will discover:
Episode Highlights
03:15 - People can be cornerstones for your business where you can just build your business around them.
06:01 - When hiring you want to ensure the Four Rights: getting the right person in the right role, doing the right work in the right way.
07:35 - The office manager track looks at four distinct roles in the ascension plan.
11:50 - A look at the distinctions between the roles of a Check In and Check Out CA and how they play into the ascension track.
18:10 - You, as the leader of the organization, need to be very observant and be attentive to the behaviors of our team members to determine if they are ready for ascension.
23:19 - You also need to know where people are in their career goals and they may not want to ascend to new positions, no matter how competent they are.
27:26 -Having an ascension model means you are able to see the landscape of where the practice is going and as your team knows that there's an ascension for each role in your business.
31:45 - When you're ready to make the ascension from an owner operator to the CEO, one of the prerequisites for you is to recognize that the CEO has to have its counterpart; one of you leads the business, the other one runs the business.
Resources Mentioned
To download your copy of the Office Manager Ascension Infographic from this episode, please visit us at: https://theremarkablepractice.com/podcast-ep183-ascension
To learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll learn about:
Your annual theme should energize your team, create focus and prevent distraction
There is one essential ingredient when it comes to fulfilling your Vision, Mission, Premise, Purpose, and Product
Calculating the investment required to be fully committed
Being fully committed to achieving your 2023 Goals
Episode Highlights
03:29 - When you are fully committed it always leads to the greatest results, always creates the greatest change and it's always the most fulfilling.
08:19 - There will be no dabblers out there that are successful. Success will be reserved for the people that are fully committed.
12:43 - If you find yourself growing fatigued, check your vision because anytime you lose sight, you lose perspective, you lose your vision.
16:39 - From your vision comes your goals, and you need to commit them to all aspects of your business including your time, energy, focus, and money.
20:52 - If you are not fully assessing your business and its goals then you are trying to move forward without having full insight.
23:15 - Look across the entire landscape of your business and determine where you have just been dabbling.
Resources Mentioned
To learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll learn about:
Dr Pete sees his 10-year vision become reality in 2022
After 18 years, Dr Stephen see his biggest investment take off
How progress and growth happen on the other side of greater visibility
The significance of building the right team
Episode Highlights
03:00 - Dr. Pete’s win to intentionally live life.
08:52 - Dr. Stephen discusses seeing the manifestation of raising “inside-out” kids
14:20 - Looking back, the businesses that had their whole team participate in the immersions saw significant success than those who did not.
17:59 - Making a business model shift to include the live events in the coaching program significantly saw higher outcomes with the clients.
21:21 - Be committed to visibility because the level of visibility is directly proportional to the level of success in that part of the business.
Resources Mentioned
To learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll learn about:
If your team can’t see it - they can’t help you build it
Clarity: Identify the top 4 constraints in your business right now
Determine the next Iteration of Your Accountability Chart
Align your 2023 vision with your goals and your Strategic Plan
Recruit your team with your vision story so that your team understands their role in achieving the vision
How to make “Goal-Getting” almost automatic in 2023
Episode Highlights
04:47 - You have to actually start with your ultimate vision because you have to have a far enough view of where we're going.
08:56 - Getting clarity of vision helps you to recruit your team into helping you manifest that vision.
13:40 - If you're not connected, and you don't have accountability, and you're not really investing in that, that needs to change this year.
17:33 - The accountability grid is where you expose your business, where you are winning and where you are learning.
22:35 - Use affirmative language to speak life into the work that's gonna get done. It is not a “constraint” but an “opportunity” for growth.
24:47 - Once you've done the assessment now you start planning and looking ahead to work on the business which is the plan, prepare, and execute.
28:02 - Success Partner, Bill Esteb of Perfect Patients, joins Dr. Pete to discuss the effectiveness of websites for the chiropractic field. Listen as they share the need to not only have a website but one that will turn your reputation into conversion through a well designed website and persuasive content that will turn your visitors into patients.
Resources Mentioned
To download your copy of the resources from this episode, please visit us at: https://theremarkablepractice.com/podcast-ep180-vision
To learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/
For more information about Perfect Patients, please visit their web site at: https://www.perfectpatients.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll learn about:
How to set your business up for GROWTH in 2023
How to successfully conduct an annual review
Leveraging the Accountability Grid to audit your business
Harness the APPEAR process to create your better future
The 3 parts of Vision Casting
Episode Highlights
02:52 - The work of the CEO is to take action and work on the business instead of in the business.
07:07 - You have to put in time to assess the previous year before you can successfully meet the goals of the next. You are looking back to go forward.
13:42 - Data driven vision casting is the act of quantifying your goals and milestones to see if you are on or off track.
18:33 - An overview of how to effectively use the accountability grid and how to assess it based on the previous year’s grid.
26:23 - Get clarity in your own mind what success looks like for the next iteration of your business by learning from assessing the last iteration of your business and the journey that you just came through.
31:00 - Dr. Pete is joined by Success Partner, Dr. David Fletcher of CLA. CLA is about making the invisible world visible and they do this by using neurological scan results to deliver objective findings. Listen as they discuss how healthcare perceptions have changed, how people are realizing how important it is to manage the underlying health of their inner system, and how chiropractors are getting back into their roots with neuropathic technology.
Resources Mentioned
To download your copy of the resources from this episode, please visit us at: https://theremarkablepractice.com/podcast-ep179-vision
To learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll learn about:
Goals will either energize your Team - or stress them out
Do not “yoke” your people with Goals that you “Best Guesses”
Great leaders don’t guess (or stress) because they run a data driven business
Lean how to calculate the Base Case, Best Case and Worst Case when setting goals for 2023
Recruit your team: No Chime In = No Buy In
Create a simple predictable way to arrive at your goals
Episode Highlights
04:02 - Your goals should be personal, purposeful, possible, and profitable.
07:09 - There's an actual formula: an actual strategy and methodology to goal setting intelligently
10:08 - You must create clarity and a vision story for your goals so that the team understands what their role is in achieving them for this business.
15:40 - Understanding your growth percentage and how you got there.
20:40 - Learn how Base Case, Best Case and Bonus systems work together in your goal setting formula
Resources Mentioned
Download your copy of the Remarkable Goals Report here: https://theremarkablepractice.com/podcast-ep178-goals
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll learn about:
Where on your Team are you only “1 Player Deep”?
Losing Momentum is really expensive
Reduce your exposure and risk by building a world class team of A-Players
Your team is your business, and your business is your team
Spend the money you’re gonna lose: The Virtuous Cycle of Team Building
Episode Highlights
05:35 - You have to uncover where your vulnerabilities are and if you only have one key player able to do a particular role.
07:48 - There's a connection between the size of your vision and the depth of your bench.
11:11 - The key is to always be hiring.
14:38 - Build your team ahead of your growth.
19:14 - Spend the money you're going to lose when a vital team member leaves and create some depth on your bench in order to avoid losing momentum.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll learn about:
Don’t just land events, create relationships!
Generate relationships that you can leverage repeatedly where everybody wins!
Optimize the lowest hanging fruit by leveraging the Inside Approach
The #1 skill required to maximize the networking environment
Episode Highlights
03:03 - Networking is about creating relationships that you can leverage into opportunities outside the practice.
06:44 - With the pandemic a lot of that external marketing decreased but now is the time to get back into it and leverage those relationships and make new connections.
10:52 - What is the difference between a warm lead and a hot one?
15:21 - Take advantage of formal and informal settings and utilize the Socratic method to engage and attract
21:17 - Be the leader of the conversation, but showing genuine interest creates a powerful dynamic relationship.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll learn about:
Gifting Systems simplified – Top 3 problems to overcome
Type 1 gifting – Process Driven gifting - system based in the patient experience
Type 2 gifting – Responsive gifting – reward the behaviors you want repeated
Type 3 gifting – Gatekeeper gifting - building productive professional relationships
10 Rules for gifting – it is Remarkable!
Proven Method for determining your gifting budget
Episode Highlights
03:01 - Gift giving is an incredible way to drive retention and referrals, which translates into revenue.
05:58 - Systemize your gift giving because if you do it by memory management it will fail.
09:31 - Gifting is not a cost but an investment.
11:40 - Allocate 8 to 12% of your top line revenue goal of where we want to land at any given time period, towards your marketing budget.
15:46 - Whenever you start an initiative like this it is important that you identify where's the time, energy, focus, and money going to be coming from.
20:20 - If you are not doing this, don’t go overboard. Pick one thing to start with and ensure that it is process driven and automatic.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll learn about:
Accountability makes the difference between motion and movement
All the results you want in business and life are on the other side of accountability
It’s a jungle out there – understand the rules
Equip your people with the right tools so they can be successful helping you
Episode Highlights
02:32 - Growth does not happen by accident. It must be intentional so that it is predictable and consistent.
05:19 - Your role as a leader is to expose people's worth and value through their zone of genius and hold them accountable.
10:54 - Clear expectations starts with getting the right person which means knowing your vision and your core values.
15:21 - Accountability is what creates traction and turns motion into movement.
19:51 - Set your expectation agreements for everybody on your team.
Resources Mentioned
Download the 90-Day Project Planner here: https://theremarkablepractice.com/podcast-ep174-projectplanner
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
If your brand promise is the music, you play then your marketing team is the band.
Your GOALS say WHERE you want your business to go - your MARKETING says HOW you’re going to get there.
Remarkable CEO’s don’t have to be awesome at everything, they have to build a team that’s awesome at everything
Leverage the Accountability Grid to help you determine what’s important now - and WHO’s important NEXT with your Marketing TEAM
Episode Highlights
05:11 - Take a three year view of your business as you're putting together the band.
07:41 - One of the most important jobs you have is putting together the team, the right “musician for the right instrument”.
09:54 - As you go through the four seasons of your career, what stays consistent are the three essential parts of that of your marketing arm of your business and they all require leadership, management and accountability.
11:54 - An introduction to the accountability grid and how it allows you to get grounded on the 15 primary functions of your business.
16:32 - Oftentimes CEOs end up wearing not only the director hat, but they end up taking all of it on and it's not being done or as well as it needs to be done.
20:18 - Even if you know exactly what to do, exactly how to do it, and you have exactly the right people in the right seats doing the right work the right way, going through the accountability grid can be daunting but there is always help available.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Download the Accountability Grid here: https://theremarkablepractice.com/podcast-ep173-acctgrid
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll learn about:
Branding is Messaging - and YOU are the Messenger
Branding is about creating CONTINUITY between expectations, experiences, and outcomes
There must be alignment between your message, your model, and your customers experience
Great Branding is Authentic, Aligned and Consistent
Tell your STORY so that your community can tell your story
Delivering on your Brand Promise
What is your USP? (Unique SUCCESS Proposition)
Episode Highlights
03:58 - Your brand is more than your logo. It is what your community says about your business.
06:04 - The first component of building your brand is defining what the purpose of your brand is, what the purpose of your business is.
10:46 - Once the brand purpose is clear, then it is creating your three tiered vision story.
14:14 - Your brand purpose and vision story are well defined so now it is time to take that Brand Promise and create behaviors that will sustain it.
16:22 - Translating this brand and how it affects your business.
20:47 - Keith Pendleton, the developer of Best Cash-PI™ Practices joins Dr. Stephen in this Success Partner interview. Discover how his background as a Pennsylvania attorney has led him to help Chiropractors to get personal injury accounts successfully paid by becoming a secured creditor, the systems organic performance based marketing, and how PI clinics feathers their system into successful wellness based practices.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about Keith Pendleton please visit: https://brc.best-practices.us/ or https://www.best-practice-forms.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll learn about:
Your business is a reflection of your ENERGY
ENERGY up, business is up…Energy flat, business is flat…Energy down, business is down
As CEO, you are the Chief ENERGY Officer
FUN is one of the Core Four Values of a Remarkable Life
Create the space and time to have fun in your life and business
Episode Highlights
03:49 - You have to have fun in your life and in your practice as your energy influences your business.
06:08 - When you are feeling your energy drop it is important to find something that will regroup and reset yourself.
08:28 - Low energy is a result of interference and interference is only caused by toxicity or deficiency or a combination of both.
12:26 - Before you can address other people’s energy, you need to be able to address your own.
15:43 - Discover some strategies designed to help you get more of your Vitamin Fun
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
When building a remarkable business, consistent positive NET MOMENTUM is everything.
The 7 Figure (Million Dollar +) Practice DeConstructed
Turn Business Growth into a MATH PROBLEM
We use REAL NUMBERS to show you how to build a 7 Figure Business from scratch
Net momentum functions like compound interest in the chiropractic business, it grows the value exponentially over time.
What is NET MO…and HOW to calculate it
What is the REMARKABLE STANDARD for growth (Net Mo)?
Understand how to measure Net Momentum for your business
Episode Highlights
03:23 - The importance of being consistent in your business
06:40 - A quick example of net momentum and how it works
09:08 - Build a practice that can manage one or two NEW clients per day which can be done through three tributaries; Referrals, External Activities and Digital Activities
12:13 - Uncovering the three criteria that define if you have a committed patient
15:25 - A thorough breakdown of net momentum, its formula and the definitions to help you calculate accurately.
21:03 - If you maintain a positive 10 momentum every month, you will have built a seven figure practice in three years.
24:55 - Success Partner, Dr. Omar Ayouby from Innate Radiology, joins Dr. Pete in this bonus interview. Having merged his background as a radiographer and chiropractor, Dr. Omar was able to provide teleradiology services to Australian Chiropractors. Learn about his entrepreneurial spirit that drove the creation of Innate Radiology and how they can help you decrease your liability while increasing your services as well as your bottom line.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about Innate Radiology please visit: https://www.innateradiology.com.au/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll learn about:
Learn WHAT “Churn Rate” is and HOW to calculate it
What is the REMARKABLE STANDARD for CHURN RATE?
Define the terms and conditions for each stage in your patient’s journey
Discover the 5 Criteria for making Patients INACTIVE
The MRR (Monthly Recurring Revenue Model) is the most profitable business model
If you want to grow your business, you have to know your business
Episode Highlights
05:11 - If you want to grow your practice, you have got to know your numbers, and your Churn Rate is crucial to know.
08:28 - The Churn Rate, or your turnover rate, is the number of patients that go inactive in a given time period, divided by the number of active patients that you have in that time period. 10:11 - A breakdown of the equation and the clear definition of inactive patients.
13:24 - When you have clarity in your KPIs, then your team can have ownership and accountability in its measurement.
16:29 - Uncover what makes up the definition of an active patient.
19:31 - Once you have your equation clear, you need to be monitoring your Churn Rate monthly, quarterly, and annually.
22:37 - An example of the churn rate in action and why it is much better than looking at hard numbers.
25:11- Dr. Pete sits down with Success Partner, Dr. Matthew DiDuro of SoftWave Tissue Regeneration Technologies. SoftWave TRT uses patented technology to reach an injured area at the cellular level to successfully turn on the body's natural healing process. Listen as they discuss how SoftWave works in the healthcare of your patients at a cellular level, its use in the field of both chiropractic and sports medicine, and how it can be a profitable ancillary service in your practice.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about SoftWave please visit: https://softwavetrt.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll learn about:
Attracting and Keeping A-Player CA’s and Employees
Creating a runway for a better future for every employee
Creating a career path so A-Players stay inside your organization
The elements of a well-defined Success Pathway
Episode Highlights
02:12 - The last 12 months have been arguably the most challenging hiring environment especially to fine ‘A’ players
04:59 - Changing your perspective, your mindset, will change who you attract and who you hire.
07:54 - You will find your ‘A’ players because you've given them a career path. You've given them an ascension plan, and they eventually will become the cornerstones of your practice.
09:45 - Durability is not possible without a training culture at the foundation of your company.
13:23 - As your team member take on more responsibilities, they are adding more value, and therefore you can capture more value.
16:17 - A look at the infographic - Ascension Plan and a sample of a runway of ascension
27:11 - Everybody’s ascension process may be different, the goal is to find the right role for the right person.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Download the Ascension Plan: COCA to COO here: https://theremarkablepractice.com/podcast-ep168-ascension
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Never ask the question “Whatever happened to so-and-so” again…
You must track and measure every step of the Client Journey
Each step creates a specific Key Performance Indicator (KPI) with Goals
Identify the specific measurable Action Step that defines a category
The Definitions of Prospect, Lead, New Patient, and NP Conversion
Episode Highlights
04:41 - Conveying clarity to our team allows you to recruit and mobilize them into the mission
07:57 - Understanding that there is a flow to each person’s journey will help you reach from prospect to conversion.
11:56 - You must make this journey a remarkable one and know that your attention is solely on the person when working with them.
14:05 - Discover the Remarkable Hourglass Business Model
17:22 - Each step that the patient is on, going from prospect to conversion, is a measurable KPI that you need to be aware of and track.
Resources Mentioned
Download the Remarkable Hourglass Business Model Infographic here: https://theremarkablepractice.com/podcast-ep167-hourglass
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Reactivation is not hard…It's organized.
You’re in the business of saving lives, are you marketing like it?
Reactivation is a Pillar Internal Marketing Campaign
There are 2 forms of Reactivation Campaigns: Birthdays and Seasonal
“95% of the people who leave you, love you.” CJ Mertz
You should make it hard to leave you…and easy to come back
Email List Segmentation is the key to effective communication and marketing
Your ability to communicate with the specific populations will determine the value of the list.
The more detailed your segmentation, the more effective your communication, the more valuable your list.
Episode Highlights
02:30 - January and September are the top two months of the year to reactivate previously active patients.
04:54 - There's a consciousness and awareness that you need to have to the populations of people; your active clients, your previously active clients, and those that have not become part of your practice yet.
07:42 - Understand the criteria to segment your database into these categories.
13:07 - Recruit your team into reactivation with a thought-out plan.
15:22 - Don’t internalize people leaving services as your failure. It just means they have other priorities at that moment.
22:04 - Uncover the two different types of reactivation campaigns and how to effectively use them.
27:57 -The more complex your list is, the more targeted it is, and the more specific it is, the more productive it will be.
32:42 - TRP Success Partner, Dr. Roger Sahoury of SprintSet joins Dr. Pete in this episode to talk about how you can assist your clients with another aspect of their lifestyle component - weight loss and management. Join the conversation as they uncover Dr. Roger’s inspiration in starting this company, and how they can help your rate of attraction and retention through their education and marketing strategies that are done for you.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about Sprint Set please visit: www.sprintset.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Listen into Part 2 of a conversation with our Remarkable CEOs Dr. Pete Camiolo and Dr. Stephen Franson talk about sending Sam Franson off to freshman year in college with some words of wisdom…they may just help you become a better leader at home and in your business.
More money, more options
If you want to make millions of dollars, help millions of people
It’s wicked hard - but it’s worth it
Put it on the calendar
You can always choose your attitude
God is in charge - and he is good.
Do you know someone who needs to hear this? Please share! Thank you!
Episode Highlights
03:04 - Have aspirations and big dreams and but don’t allow yourself to be led into materialism and entitlement.
07:06 - Shift your focus from just making money to adding value by solving problems for people.
11:17 - The struggle is intrinsic to being able to enjoy and take advantage of whatever is on the other side of that wall.
14:20 - Once you start valuing your time, and you recognize it's just such a limited resource, you become very careful about how you spend it.
16:59 - Although you may not be able to change the situation, you can change your experience of it and your performance inside of it.
18:55 - You may know what you want as far as an outcome, but God knows best and He's got a great plan for you.
21:01 - Don’t miss Dr. Stephen’s interview with TRP Success Partner, Justin Maxwell from Big Life Financial. Uncover how BLF helps business owners, as they experience growth, to maintain as much of their financial gains as possible through tax strategies, insurance, and a holistic approach to what the individual doctor values.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about Big Life Financial please visit: www.biglifefinancial.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Get a glimpse of how a Remarkable CEO father speaks to his college-bound son…These 12 rules for life may help you become a better leader at home and in your business. Enjoy this two-part series…
Here are the first 6 rules:
Do you know someone who needs to hear this? Please share! Thank you!
Episode Highlights
02:59 - The inspiration for the creation of these rules for life.
06:34 - These lessons can be applied in life as well as in business so listen as a leader as well.
10:15 - If you want to build a great team, you've got to be the person that would attract that great team.
14:27 - Develop the habit of staying present in the moment.
16:38 - Have situational awareness and look for the wrongs that need to be righted.
20:10 - Don’t focus on perfectionism, but rather your intention to do the best work you can do, regardless of the task.
22:27 - There are always some consequences that need to be paid for worthwhile work or initiatives.
27:43 - Choose the challenges you want to be facing because there is always a trade-off. No matter what thing you choose, it's going to come with its own set of problems.
31:48 - Stay tuned for Dr. Pete’s interview with Success Partner, Dr. Nick Silveri of LVRG Media. Learn more about how LVRG Media helps chiropractors get their message out into their community, expand the four walls of their practice outside of the office and into the community, and generate qualified new leads utilizing done-for-you content marketing. With a background in and a sole focus on chiropractors, they have a proven track record in the chiropractic field.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about Leverage Media please visit: www.lvrgmedia.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll learn about:
Episode Highlights
05:36 - The cost of hiring the wrong person and the cost of losing the right person.
08:39 - Dr. Pete shares his story about wages from the time he graduated to opening his own practice.
13:01 - A look at wage allocation and how it can impact your practice, both in retaining and losing employees.
16:06 - Understand that the location of the practice influences the wages you are paying.
18:22 - A look at the Ford Company model of paying and how it should influence you when determining wages for your team.
22:39 - Recognize that there are many ways you can show our team that they are appreciated and valued, but what you pay them is the most concrete way.
26:37 - Dr. Pete interviews TRP Success Partner, Dr. Brian Capra from Genesis Chiropractic Software systems. Learn how Genesis leverages artificial intelligence to optimize the revenue of your practice and patient retention. Utilizing technology and systems can help you buy back your time and energy and help you focus on the areas that really matter to you
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about Genesis please visit: https://genesischiropracticsoftware.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll learn about:
Episode Highlights
04:00 - Recessions are common and fortunes can be made in such a downturn
07:18 - As a CEO you need to gain a perspective of what is happening and the opportunities that are showing up.
09:10 - A look at the acquisition model and how it applies during the current economic climate
13:41 - Acquisitions can be an alternative way to support doctors that may still want to practice but no longer want to run a business.
16:20 - A look at the three primary types of chiropractors and their role that will help them be more successful with you and vice versa.
20:49 - Don't miss Dr. Pete's interview with TRP Success Partner, Dr. Tabor Smith of Spinal Hygiene. Listen as they discuss how they help chiropractors grow their wellness practice by helping them implement patient education, strategies, and products that make it absolutely clear to the patient what lifetime Spinal Care really is in terms of their overall health and wellness.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about Spinal Hygiene, please visit: www.spinalhygieneproducts.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you will discover the great opportunities you have in this tumultuous season.
Uncertainty creates Opportunity
Capitalize on the opportunity with these 4 specific strategies.
Are you positioned well with your branding?
Are ready to take advantage of the “quiet” and ramp up your marketing
Are you ready to snatch up ‘A’ Players and Build your Dream Team?
Don’t make the mistake of “racing to the bottom”...Increase your prices!
Episode Highlights
04:46 - How you communicate with the community influences how and when they access you.
07:19 -When you sharpen your brand, make sure you're sharpening your team's communication.
12:34 - Now is the time to lean in and start marketing while others are pulling back out of fear, doubt, and panic.
17:03 - As bigger companies start to lay people off, it is your time to dive into the talent pool and build your dream team.
21:52 - Do not “race to the bottom” by reducing your prices in order to maintain some level of market share. The road to recovery is hard.
25:57 - Dr. Stephen Kirby joins Dr. Pete to discuss ChiroLaunch, which is “a strategic system designed to create a highly motivated and well-trained team of staff that will generate a higher level of success within your practice”. Listen as they discuss some of the strategies that they implement including marketing, building the best customer service possible, and understanding your ROI in all of this.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about ChiroLaunch please visit: www.chirolaunch.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode you'll learn about:
3 Key Preparations: Prepare Yourself; Prepare Your Team; Prepare Your Practice
Your Prospective, Attitude, and Approach Will Matter
Fortunes are made in the downturns: Carpe Diem!
Turbulent times ahead - Choosing your attitude will determine your experience
Attitude choice - From Fear and Lack to Opportunity and Abundance
Episode Highlights
03:40 - Unpacking the question “How Big is Your Vision?”
08:32 - Start with yourself and prepare to stay calm in the eye of the storm
12:08 - Take a look at your Triple Threat Position - Why are you being? What are you seeing? Who are you serving?
14:43 - Ensure you are clearly communicating with your team on what is happening within the practice. You don’t want to create a scarcity mindset within your team.
17:38 - Planning means you actually sit down and find opportunities, troubleshoot threats and plan around all these things that require time, energy, and focus.
21:37 - Preparing your practice includes your patients and your community.
28:03 - Dr. Elizabeth Welch from PostureFit joins Dr. Pete in this week’s Success Partner interview. Learn about the genesis of PostureFit and the impact that her product has had on patients' chiropractic care. It can help turn a patient from a consumer to an active participant and thus increase your retention and scalability.
Resources Mentioned
For more information about PostureFit please visit: https://www.getposturefit.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode you will discover:
A method to keep a pulse on your Team Member’s level of overwhelm
The most important factor determining current growth potential
How the CEO and COO can monitor the “margin” available for growth
Does your Team feel like there is any room to grow right now?
How close to full capacity is your Team right now?
Episode Highlights
02:42 - Although capacity can be subjective to the individual person your role is to make it as objective as possible.
07:05 - As you change roles, your capacity will change with it.
10:00 - Ideally, you spend 80% of the time in the stretch zone, because that's where you're at your best.
14:39 - Ensure your team understands when you check in with them, that this is about capacity, not about their overall work performance.
15:38 - In this week’s Success Partner interview, Dr. Pete talks to Dr. Andrew Powell of Better Balance Orthotics. Do you know the difference between a structurally based orthotic and a functional one? Listen as they discuss this and the importance of having orthotics on your patient’s feet to help your adjustments hold better providing better results in your practice. Learn how having a product that creates not just income, but actual profit in your business, as well as a great outcome for the patient, is essential to your success.
Resources Mentioned
Download the Capacity Tachometer here: https://theremarkablepractice.com/podcast-ep159-capacity
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Do you wonder what the right number of employees you should have in your practice or how many team members you can afford to employ? As with many things in business, there is a rule to follow when it comes to determining the right time to bring on employees, and we’ve got the formula to share with you. This methodology is designed to keep your business growing and profitable, two things that seem to compete with each other but ultimately are complementary when this is done right. Enjoy!
Episode Highlights
04:36 - The revenue to employee ratio. Are you overstaffed or understaffed?
07:53 - Losing a team member could mean losing momentum, but having a robust team does not necessarily mean being overstaffed.
09:18 - A simplified model that says how much you should be collecting per person on your payroll
15:50 - What does your revenue to employee ratio tell you and how do you increase that ratio?
20:03 - Join Dr. Pete as he talks to Dr. Cory Frogley from BlueIQ. Their goal is to “automate your practice and supercharge your profits.” Listen as they discuss creating community awareness and utilization of chiropractors, building your dream practice, and the importance of knowing your data and the ease with which it can be gathered to support this.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about BlueIQ please visit: www.getblueiq.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Here’s what you’ll discover in this episode:
Most Chiro Practices are under-staffed
Being understaffed creates Team Overwhelm
Team Overwhelm leads to Back-Pressure which chokes growth
Invest in RIGHT SIZING your Team and see profits soar
Spend the money you’re gonna lose if you don’t build the RIGHT Team
Episode Highlights
05:35 - Don’t allow your limiting beliefs to determine that you don’t want to deal with hiring and training. You cannot do it alone, nor should you try.
08:37 - Recognize what you are putting the team that you do have through when you are understaffed.
13:34 - Don’t plan to increase your staffing when you hit levels but rather increase your staffing to achieve those levels.
18:04 - What is the cost of not investing in your team?
24:05 - Now is the time to be a chiropractor. Now is the time to build a business that's going to create the business.
27:35 - Our Success Partner this week is Dr. Miles Bodzin of Cash Practice. Join Dr. Pete and Dr. Miles as they discuss the systems and technology that help Cash Practice assist chiropractors to retain their patient loyalty while working towards financial independence. Discover the three retention principles that they have systematized and executed within their program.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about Cash Practice please visit: www.cashpractice.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Here’s what you will discover in this remarkable episode:
There is a formula for Marketing Spend for GROWTH
If you do not follow this guideline for marketing spend you will stifle your growth
Most chiropractic practices languish because they break this rule
You can supercharge your business with this critical behavior
You will enjoy predictable growth in revenue and profit if you follow this rule
Spend the money that you are going to lose (if you don’t)
Episode Highlights
04:16 - What does reinvesting into your business really look like?
06:23 - To make the full ascension to your potential, you have to shift your job into a business.
09:26 - Understanding that a budget is actually a budget allocation, you can shift and spend when needed.
13:28 - 8 to 12% of your top revenue goal should be allocated to marketing
15:48 - Think about the “rules of the jungle”, and what it looks like to show up. You need to pay to play.
18:14 - The three elements of a remarkable marketing plan
23:09 - An example of how budget allocation can work to attract new patients.
27:05 - Utilizing a robust gifting system as a part of internal marketing
29:42 - Dr. Patrick McMahon from success partner, Syntropy joins Dr. Pete to discuss how Syntropy is helping chiropractors consistently deliver an undeniable experience. Many chiropractors find themselves either bored, beat up, or burnt out, and Syntropy teaches them how to expand their knowledge and become better adjusters while protecting their own well being also.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about Syntropy please visit: https://www.syntropychirotraining.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
As the CEO you have the unique ability to see into the future - and use that Vision to make the right decisions about today. Your “role in the village” is to create a 3 Year View of your business and craft a 3 Month Action Plan for the Team.
As the Visionary, you must create and convey this Vision to your Team, so that they can see it, be compelled to create it, and be clear as to their role in manifesting it. You must stretch the capacity of your team and their ability to see into the future and act accordingly.
In fact, an individual’s ability to look into the future and act accordingly today is the best predictor of their capacity to earn!
Tune into this episode to discover the specific tools and rhythms you must leverage to harness your vision and turn it into production and impact - without it all being dependent on you!
Episode Highlights
02:22 - If you're going to troubleshoot any issue in your business, the first place you have to go back to always is “what's the vision?”
04:19 - A review of the scorecard and the KPIs involved in them.
09:08 - It is important not to just have a vision but be actively casting it to your team members.
14:51 - Going through challenges can help you develop more clarity, move conviction, more certainty, and a better direction of how you are going to get to your vision.
19:23 - It s critical that as a CEO you protect your mindset
23:53 - Success Partner, Dr. Omar Ayouby from Innate Radiology, joins Dr. Pete in this bonus interview. Having merged his background as a radiographer and chiropractor, Dr. Omar was able to provide teleradiology services to Australian Chiropractors. Learn about his entrepreneurial spirit that drove the creation of Innate Radiology and how they can help you decrease your liability while increasing your services as well as your bottom line.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about Innate Radiology please visit: https://www.innateradiology.com.au/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Remarkable CEO’s know the importance of staying on the same page with their spouse. In this episode, you will discover how to take a page from the “Success Manual” of your business and bring it into your personal life. Remarkable Marriages require Remarkable Communication.
“Building a business that supports your Remarkable Life - not competes with it” can seem like an elusive ideal. It’s not! But it does require remarkable connection and communication. If you don’t get this right, there will be many casualties along the way - usually those closest to you.
In this episode, we share wisdom and insights that have not only saved our marriages but transformed our lives and businesses. So, grab your coffee (and your spouse), lean in, and enjoy!
Episode Highlights
00:43 - An important part of building your business and your personal relationships is to have that level of trust in each other that comes from really great communication.
04:15 - The family is significantly important and you can run it like a business, meaning having a mission, vision, and purpose.
05:58 - What is the difference between a coffee break and date night when it comes to your spouse?
09:34 - The evolution of creating spousal same-page meetings
13:39 - The value in consistency with ensuring these coffee break meetings continue.
18:13 - The Needle Point Dynamic
22:45 - Join Dr. Pete as he sits down with Success Partner, Dr. Richard Sawyer, from Spinalogic. After creating software for himself to help with the automation of many tasks that allowed him to focus on the patient, Dr. Richard became aware through others just how much this was needed in the chiropractic community. With a philosophy of “If we can automate it, let’s automate it” so that processes are consistent and CEOs can create the durability and scale they want in their practice.
Resources Mentioned
To download the Coffee Break Workbook, please click here: https://theremarkablepractice.com/podcast-ep154-coffee-break
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about Spinalogic please visit: https://spinalogic.org
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Your Office Manager / COO runs your business. You better be on the same page.
In this episode, we discuss the importance of this vital weekly meeting rhythm that truly sets the stage for building a remarkable business. When two powerful dynamic people come together to work on the business, it’s ripe with potential opportunity and conflict. When you both choose to stay attached to doing the right thing (as opposed to being right) remarkable things happen!
What is the value of being on the same page with your COO? Simple….
When you are - you reach goals and enjoy peace. When you are not, your business underperforms and you have stress. You choose…
Episode Highlights
05:52 - Unhealthy conflict in any business or any organization leads to the breakdown of trust and the relationship
09:16 - Create the space and time for you and your COO to get on the same page. Be proactive, not reactive.
13:18 - Set meetings between the CEO and COO that are regular and private.
16:32 - Discover a three-step process to help create effective and communicative “same page” meetings.
20:38 - Writing issues down instead of internalizing them, assists you in being focused, present, and engaged in their solutions.
25:28 - Success Partner, Legacy Wealth Management, focuses on chiropractors and helping them build wealth and really get their finances in a place where it needs to be healthy. Join Dr. Pete, Krista Young, and Justin Martin as they discuss how Legacy Wealth can help practice owners move from worrying about their finances to focusing on their passion in helping others lead healthier lives. From ensuring you have the right financial team to building foundations for communities and future generations, Legacy Wealth Management has the expertise to help you.
Resources Mentioned
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about Legacy Wealth Management please visit: https://legacywealthmg.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
The CEO and COO can drive each other crazy! Here’s why…
Traditionally, the Chiropractor CEO is the founder and visionary energy, future-focused and always thinking about what’s next and championing the team to keep forging ahead. On the other hand there is the COO, hardwired to GSD and deep in the weeds running the daily SOP of the business. Together, this yin yang dynamic can be highly charged – either positive or negative. When these two power players are aligned, the business excels. When they are at odds, the team (and the business) suffers. It’s critical to know this - and get this right.
You cannot scale in a sustainable way without these two distinct and complementary people working together to lead the business as a unified front.
Episode Highlights
02:38 - The roles that the CEO must play in the practice
06:42 - The CEO’s job is to lead the business. The COO’s job is to run the business.
10:47 - The attributes that are required for the roles to make them complementary.
15:15 - Become aware of the roles and what you are doing yourself. It is great to be aware of where you are but not to stay there.
18:01 - Before you hire your Associate, you should be looking at your COO first. There are not many out there so you may need to train from within
21:45 - Dr. Pete is joined by Success Partner, Adriana Loya from ChiroMatchMakers. Having gone through the scars of not having the right people in the right roles, CMM was created to help other Chiropractors by matching the business with the right talent, from Associates to CAs to marketing people. CMM is your team’s recruiter and looks not only at the candidate from a behavioral standpoint but also at the practice’s style and culture to ensure that it is the best match possible for all parties involved.
Resources Mentioned
For more information about Chiro Match Makers, please visit: www.chiromatchmakers.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
What’s the secret to high-performing Teams?
Diverse and complementary energy!
As you scale your business, you want to be highly intentional about the people that you bring onto your Team. Energy matters…a lot! The most productive practices know that there are certain Team Roles that complement one another. For example, your front desk will eventually require two people with two complimentary energies to be optimized. Two different people, each hardwired to do the specific functions for the two front deck roles: Check In CA and Check Out CA. The same applies as you are building a team of doctors, you will need both the Business-Builder and Care-Giver energy to truly create durability in your business.
Let’s dive in…
Episode Highlights
01:50 - You have to create this yin yang dynamic to truly optimize the business and optimize your reach
04:19 - To build a remarkable team you should be bringing in people whose energy is different than yours
08:34 - There are 15 primary functions that happen every day in your business and the person who is responsible for them brings the energy for that function
13:43 - A look at the energetic roles of the Check-In CA and the Check-Out CA, both integral but different styles to create those efficiencies.
17:51 - Understanding the distinctions between roles and creating scorecards that help define what is needed in that role
21:45 - You need to focus on the now, the next and the ultimately so that your business plan is heading in the right direction, so the right people in the right position will make all the difference.
27:06 - Determine whether the opportunities you are creating are stepping stones or cornerstones as that will direct the energy you are looking for as well.
30:37 - A look at the yin yang energy required to open and maintain a practice
35:48 - Jerremy Newsome and Joe Hagen from Success Partner, Dr Crypto Pro, join Dr. Pete to discuss the crypto markets and how they can help individuals, companies and CEOs amplify their earnings. Their goal is to help you learn how to interact, trade, and grow a portfolio that works exceptionally well. If you have been curious about the crypto market but unsure of where to start, then take a listen to discover what Dr Crypto Pro has done for others to help them lean further into a life of freedom.
Resources Mentioned
For more information about Dr Crypto Pro, please visit: www.drcryptopro.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
It requires a certain leadership DNA to create a remarkable practice as part of a remarkable life, not instead of one. This is a CEO conversation about being in alignment and becoming the architect of your business and life. Your calendar is the “virtual container” that must be aligned with your vision story and core values.
The goals you set for your business represent a commitment of your time, energy, focus, and money. In other words, your mouth is going to write the check that your ass has got to pay. Getting this right leads to healthy and sustainable growth…getting this wrong gets expensive - fast.
Episode Highlights
2:03 - If you don’t set up periods of recovery and productivity, you are limiting your capacity to have an impact on your business and in your life
5:11 - For many CEOs the concept of stepping back to recover in order to be productive is counterintuitive
7:27 - Setting up an environment that creates and promotes rest, repair and recovery
9:42 - Moving into a parasympathetic state from a sympathetic dominant one
16:23 - Implementing every 13th week as a period for rest and recovery
20:33 - Within the goals that you set, build in your lifestyle first, then your marketing calendar.
22:25 - Master your morning so that you can master your day so that you can master your week so you can master your life.
27:18 - Join Dr. Pete as he interviews TRP Success Partner, Naoto Hashimoto of TrackStat. Learn how TrackStat can help decrease third-party data entry errors, creating ease for clients to book appointments online instead of having to wait for office hours and allowing opportunities for staff to focus on other tasks that will help create retention and attraction. Analyzing your stats for business decisions is essential and with TrackStat automation, accessing that data has gotten easier.
Resources Mentioned
Download Your "Sample Office Schedule" now: https://theremarkablepractice.com/podcast-ep150-office-schedule
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
For more information about TrackStat, please visit: https://www.trackstat.org/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
When was your last vacation? When is your next vacation?
Becoming a Remarkable CEO means becoming a master of your focus, money, energy, and TIME! If you take a 3-year view of your business and a 3-decade view of your career, taking regular vacations becomes a no-brainer.
Adopt this proper perspective and you will be empowered to make decisions that are best for both yourself, your Team, and your business. Win, Win, Win!
Episode Highlights
03:23 - Pushing harder and putting all your energy into building your business can you experience impressive success but it is not sustainable
06:16 - You need to learn the skill of being able to stop and rest before it negatively impacts all aspects of your life
11:12 - Life balance is not a goal, it is a reference point to ensure you are heading in the right direction.
14:41 - There is a natural rhythm to being busy and a time to rest and it is important to plan to find that balance.
18:03 - The example you set is how you influence the behavior of others. You are responsible for the health of your organization not just for yourself.
22:40 - Success Partner, Michael Tokash of Imaging Services is in the studio with Dr. Pete to discuss how Imaging Services can increase client satisfaction and retention, be implemented within your existing system, and finally save you time and energy to focus on the care of your clientele.
Resources Mentioned
For more information about Imaging Services, please visit: www.theimagingservices.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Focus is the squeeze and productivity is the juice, and the juice is worth the squeeze. Our goal is to help free up your time to focus more on what’s most important. When was the last time you asked yourself if what you were doing was truly the highest and best use of your time?
If you want to experience greater freedom and productivity, make sure that you are FOCUSED on the highest priority action possible - RIGHT NOW.
Episode Highlights
02:39 - Time is a constant but focus is the variable that is influenced by you
06:11 - The first thing you focus on is how can you manage your time but that is not where your attention should be.
08:10 - Start asking yourself “Is this the highest misuse of my focus?”
11:07 - Set time to do the things that you need to do, however once there you have focus on doing that. Be present.
13:01 - Focus is what makes the difference between busyness and productivity.
14:50 - Have a strict commitment to your calendar or schedule in order to remain focused on what you need to be focused on at that time.
19:01 - Discover the action steps to assist you in adhering to your calendar
26:12 - TRP Success Partner, Dr. Roger Sahoury of SprintSet joins Dr. Pete in this episode to talk about how you can assist your clients with another aspect of their lifestyle component - weight loss and management. Join the conversation as they uncover Dr. Roger’s inspiration in starting this company, and how they can help your rate of attraction and retention through their education and marketing strategies that are done for you.
Resources Mentioned
To register for the Conversion Retention Immersion, please visit our site here: https://theremarkablepractice.com/upcoming-events/
For more information about SprintSet please visit: www.sprintset.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Do you have a budget for your time, energy, and focus like you do for your money? You’ve heard us say that the CEO is the Chief Energy Officer – because your business is a reflection of your energy…your energy and your team’s energy. But did you know that you are also the “CFO”? (And we aren’t talking about money, here.) You are the Chief Focus Officer! Your job is to COLLECT and DIRECT the FOCUS of your team so that collectively you will achieve what’s important now and what’s important next.
In this episode, we help you reevaluate Your ROF: The return on investment of your focus.
Episode Highlights
03:00 - Focus on the outcomes is not necessarily what you want to be doing but rather the behaviors that are driving the outcomes.
04:56 - Collect and Direct the four limited resources of your organization; time, energy, focus, and money
8:49 - If it doesn't feel like you're making progress, stay in it, because it's the little things that accumulate over time to create momentum.
11:13 - Do you have a budget for your time, focus, and energy?
15:41 - When you're consciously focusing on something, the mind is incredibly efficient and effective, it blocks everything else out
19:30 - As a CEO you are actually the CFO, the Chief Focus Officer, directing your practice to focus where it needs to be
22:58 - This consciousness of focusing is how you take your job and turn it into a business
25:51 - Don’t miss Dr. Stephen’s interview with TRP Success Partner, Justin Maxwell from Big Life Financial. Uncover how BLF helps business owners, as they experience growth, to maintain as much of their financial gains as possible through tax strategies, insurance, and a holistic approach to what the individual doctor values.
Resources Mentioned
To register for the Conversion Retention Immersion, please visit our site here: https://theremarkablepractice.com/upcoming-events/
For more information about Big Life Financial please visit: www.biglifefinancial.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
The goal of all marketing investments should be to get the flywheel spinning in the most effective and economical way. The Slingshot System shows you how to generate more new revenue by reinvesting into growing your business.
Here’s the kicker…this system is a powerful jump-starter in that it requires little to no money to start! Use this system and you will be generating New Patients at no cost or low cost. As you generate new business and new revenue, we recommend you apply the Rule of Thirds for reinvesting back into your business to create greater practice growth – while simultaneously creating more Peace of Mind.
Tune in and learn more!
Episode Highlights
02:35 - A review of the referral and internal lead generation concepts and targeting the 60% of your patients that are not necessarily making those referrals
06:28 - Implementing the slingshot system in order to reinvest into creating more new patient conversion
09:37 - Scaling is a key process in all of this so that you are not hitting a ceiling on your conversions but can continue to grow predictably each month.
11:29 - Uncovering the concept of the Flywheel Effect on your practice
14:27 - You are always one degree of separation away from a referral no matter how the new patient came in
16:27 - Tracking your referrals is a key way to monitor if your systems are really working
17:52 - Creating the “peace of mind account” utilizing the rule of thirds
20:21 - Are you getting into digital marketing but are not sure where to start? Stay tuned for the Success Partner interview with Billy Sticker of Chiro Candy. Listen in as they discuss how high-quality digital marketing increases your new patient lead generation, the untapped conversion power of Tik Tok, and starting the education process through social media to increase the buy-in of new patients. Uncover the art of using analytics to reverse engineer the outcomes you desire in your marketing campaigns.
Resources Mentioned
To register for the Conversion Retention Immersion, please visit our site here: https://theremarkablepractice.com/upcoming-events/
For more information about Chiro Candy please visit: www.chirocandymarketing.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
The likelihood is that 80% of your referrals right now are coming from only 20% of your patients…so you're missing 60% of the low hanging fruit on the tree. Let’s fix that.
In this episode, we share insights into the process-driven system that helped us consistently generate more than 20-30 Internal New Patients per month for 30+ years combined…the same reproducible system that is producing remarkable results right now for docs around the globe.
Remember, the promotion of chiropractic is an act of kindness and a moral obligation. This system is not just another great opportunity, it’s a great responsibility.
Episode Highlights
01:37 - Creating an influx of new patients each month really starts at the heart; with your vision and leadership
03:58 - Education is a key component of attracting new clients
08:09 - Attraction will begin with certainty: certainty of yourself and your team and as referrals come in, it shows the certainty of your patients.
10:20 - Finding referrals is done through the social proof of an existing patient. This is all part of the 80/20 rule.
15:29 - The benefit of having a tracking mechanism for identifying who is going to work their way in or their way out of your practice
22:55 - Discover some of the opportunities that you can create to increase the likely hood of getting referrals.
29:31 - Make that empathetic connection from day one. When you're communicating you are sharing from the heart with the person that's sitting across from you.
33:46 - When you have the commitment, then ensure they are getting the knowledge they need in order to continue with care and share that information with others
37:51 - As the episode wraps up, Dr. Stephen has a conversation with Success Partner, Dr. Jeff Langmaid from Chiro Bar. Discover how Chiro Bar connects chiropractors with other chiropractors that are seeking referrals for family and friends in other parts of the country. Looking for continuing education and events or searching for a new position? Chiro Bar provides listings for you to easily find these opportunities. Listen in to find out more.
Resources Mentioned
To register for the Conversion Retention Immersion, please visit our site here: https://theremarkablepractice.com/upcoming-events/
Download the Remarkable Referral Machine Scripting packets here: https://theremarkablepractice.com/podcast-ep145-npscripts
For more information about Chiro Bar please visit: www.thechirobar.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
One of the most common questions we get asked is regarding compensation – how to compensate yourself as the Owner. In this episode, we explain exactly how you should be paid 3 ways. Setting up your compensation correctly today pays you now - and later. If you do this right, you will spend your “Scale Season” building the asset value of your practice.
When’s the best time to plant an oak tree? 50 years ago!
What’s the second-best time? Today!
Starting today, you need to begin planning for your Exit, even if it’s long before you plan to exit because when you begin with the end in mind, you will Build and Scale a practice that has the highest market value and one that people will compete to buy!
Episode Highlights
0:51 - A special recognition and thank you to all of the listeners that have been reaching out, connecting, and inspiring Dr. Pete and Dr. Stephen
07:53 - An introduction to today’s subject including the value of money and how money works in launch vs. build scale.
09:38 - A quick review of the Rule of 40, the metric to answer the question “How is it going?”
13:51 - There are three ways chiropractors get paid; salary/compensation, distributions, and the asset value of the business when you sell
14:53 - Determining what you get paid requires being organized and identifying the roles you play on your accountability chart. This is especially important to understand when you are looking at selling your business.
20:24 - A look at acquiring your distributions quarterly as you analyze your profits for that time period.
24:08 - Building your value in each season of your career, from launch to exit.
27:11 - Building an asset value as part of your remarkable exit strategy.
30:59 - Dr. Stephen sits down with Success Partner, Dr. Joe Esposito from Aceva. Aceva is an international brand and leader in the natural healthcare arena. Join the conversation as they discuss how Dr. Joe started in the supplemental industry, Dr. Stephen’s personal experience with these nutraceuticals, and bringing into alignment how nutrition fits into the principle of chiropractic care.
Resources Mentioned
To register for the Conversion Retention Immersion, please visit our site here: https://theremarkablepractice.com/upcoming-events/
For more information about Aceva please visit: https://www.aceva.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Ask any CEO: “How’s it going?” and you’ll typically get an answer like: “Great!” But what does that mean?
This question ultimately boils down to the company’s financial position – whether or not you are growing revenue and making a profit. But does this really tell the whole story?
While there are layers of complexity when determining the financial health of your business, we like to use The Rule of 40 as our “measurement” of the health of a chiropractic business. The Rule of 40 gets to the heart of the question… ”How’s it going?”
Finally, Chiropractic CEO’s will have a Remarkable Standard to tell the whole story.
Listen in and find out how it’s really going…
Episode Highlights
02:42 - One of the qualities of remarkable businesses is that it is data-driven.
06:09 - An introduction to the Rule of 40, a way to audit and assess the health of the business
09:56 - The Rule of 40 will help you make informed financial decisions that fuel and drive the decisions that you're able to make as a business owner
14:32 - Your profit margin may not actually be what you think it is. Discover some key components you need to consider.
23:12 - Why the rule of 40 is a healthy way to measure your business
26:59 - Having multiple years of data allows you to look at the overall health. There are going to be runway years as you invest and others where you reap the rewards.
32:32 - Stay tuned for Dr. Pete’s interview with Success Partner, Dr. Nick Silveri of LVRG Media. Learn more about how LVRG Media helps chiropractors get their message out into their community, expand the four walls of their practice outside of the office and into the community, and generate qualified new leads utilizing done-for-you content marketing. With a background in and a sole focus on chiropractors, they have a proven track record in the chiropractic field.
Resources Mentioned
To register for the Conversion Retention Immersion, please visit our site here: https://theremarkablepractice.com/upcoming-events/
For more information about Leverage Media please visit: www.lvrgmedia.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
The purpose of a business is to solve a problem - for a profit.
The bigger the problem - the bigger the profit. The bigger the problem - the greater the value…And money follows value. The ultimate value of your business is determined by the quality of the revenue - and the highest quality revenue is Recurring Revenue.
Most importantly, show me the way the money works in a business, and I will show you the culture of that business. We want to have a culture of RETENTION. Let’s keep Ideal Patients. Recurring Revenue drives greater retention. Everybody wins.
Let’s dig into an important discussion on what we at TRP call The 5th Domain: The Money.
Episode Highlights
03:29 - Money follows value. Focus on delivering value and you will have an abundance of money.
5:31 - Your financial plans must be purpose-driven possible and profitable
8:00 - Creating value is about having your patients understand how their body works and heals, as well as both their role and your role in the experience
10:28 - Three components of a quick audit of your business. What questions should you ask yourself?
15:55 - The quality of revenue can be different between the multiple different types of practices
18:29 - The four agreements are a conversion formula and a reconversion formula
22:25 - Understand the difference between empathy (connection) and leadership (empowerment) when it comes to healthcare
27:35 - A brief overview of structuring your financial plan.
33:05 - The outcome of the recurring revenue model should have two things - peace of mind and abundance
35:11 - A calculation exercise on possibility vs. probability. Are you capturing all the value that you are delivering?
39:56 - Stay tuned for Dr. Stephen’s conversation with Jonathan McAlees of Fortis. Discover what his drive was to create this platform, the overall functionality of their system as it is integrated with most Chiro EHRs, and its simplicity of use to save both time and manpower.
Resources Mentioned
For more information about Fortis please visit: www.fortispay.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Are you doing Payment Plans in your practice? Most DC’s are…Let’s make sure that you do them right.
As with everything - there are right ways - and there are wrong ways to do this. Listen in on a conversation with Dr. Ray Foxworth from Chiro Health USA as he details the ins and outs of doing Financial Plans correctly (and legally) in your practice.
Episode Highlights
02:06 - Discover the experiences that led to the formation of CHUSA
07:44 - Insurance regulation and being compliant are critical parts of the business to reduce exposure
11:52 - Understanding how discounts come into play that are defensible
14:16 - An example of how to implement a discount properly and give an explanation to the client
17:59 - Don’t devalue your services based on what you think your patient can pay. Your fees should be straight across the board and not based on the payer source.
24:45 - A look at the dos and don'ts of recurring payment models, solely cash practices, and monthly payment plans.
31:59 - Dr. Pete interviews TRP Success Partner, Dr. Brian Capra from Genesis Chiropractic Software systems. Learn how Genesis leverages artificial intelligence to optimize the revenue of your practice and patient retention. Utilizing technology and systems can help you buy back your time and energy and help you focus on the areas that really matter to you
Resources Mentioned
Learn more about CHUSA
Discover how Genesis Chiropractic Software Systems can help your practice
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Are your patients in your clinic assigned to the doctors or are they patients of the clinic itself?
In this second part of the Practice Model Series, you are invited to take a closer look at the two main models that are in use in today’s clinics. Discover the advantages and disadvantages of each so that you can determine which one is right for your practice.
Episode Highlights
02:32 – There is no wrong way to run your practice when it comes to your practice model of client care.
05:09 – Discover Dr. Stephen’s first foray into building a practice and the lessons he learned.
09:48 – Building your practice begins with developing your mastery of client care, attraction, team building, etc. This does not happen immediately.
11:54 – Uncover the analogy of the Solid and Broken Line as is relates to client care
13:45 – Discover the advantages and disadvantages of the solid white line approach
17:05 – The pros and cons of the broken white line practice model
19:44 – The move from solid white line to broken white line is an intentional cultural transition
22:51- A look at the practice of assigning a primary chiropractor even though the patient may be seen by other’s on the team
25:36 – Dr. Pete interviews a TRP Success Partner, Dr. Tabor Smith of Spinal Hygiene to discuss how they can help you as a CEO and how they are transforming lives.
Resources Mentioned
For more information about Spinal Hygiene
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
On the heels of a recent Immersion event, Dr. Pete and Dr. Stephen were inspired to bring you the topic of the next two episodes, the Practice Model. Listen in on the conversation as they debate about the two main models that you can establish as the framework of your practice, Experts or Specialists. Learn the pros and cons of each and the model preferences that these two leaders have.
Episode Highlights
00:42 – A discourse of where the inspiration for this 2-part series came from.
03:06 – Dr. Stephen introduces the topic of the series and what delves into the differences between Experts and Specialists.
06:08 – Dr. Pete discusses how your organizational chart builds into these different models and shares about his experience of moving his “football” team into a “ski” team
10:49 – Dr. Stephen explores the pros and cons of the two different models
15:18 – Dr. Pete moves the discussion into cross-training and having primary, secondary, and tertiary roles in the practice.
18:55 – Dr. Stephen takes the concept of this cross-training and applies it to a practical example for you.
22:03 – Dr. Pete explores the potential for developing coaches and trainers within your practice.
24:53 – Dr. Stephen discusses the resistance that some CEOs may have and highlights the impact that it can have on your practice.
Resources Mentioned
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
CEOs, the right talent is now sitting in front of you. You are ready to hire them and the first question that arises is “How much should you pay?”, but that is the wrong question.
This last part of the series surrounding the Associate Doctor Relationship explores three areas as you find the right associate; job description, terms, and compensation. Join Dr. Stephen and Dr. Pete as they discuss setting up the right contracts and comp plans so that they are compelling the right person to join your practice and setting everybody up for the WIN-WIN-WIN.
Episode Highlights
03:37 - Dr. Stephen discusses the question of salary and instead of focusing on the number, you should focus on the model.
05:17 - A look at the two main different functions that CEOs are hiring and understanding how both are going to add value and build your business.
09:54 - Dr. Pete discusses the importance of long-term successful relationships beginning with clear expectations and honest agreements.
13:46 - As a CEO, developing the job description begins with understanding your vision and what you want the Associate to do alongside you or instead of you. As an Associate, you can then determine if those expectations are going to allow you to operate in your zone of genius.
24:59 - Dr. Stephen dives into the differences between a non-compete and a non-solicitation clause and explores financial agreements in the event the Associate opens their own practice.
27:55 - Dr. Pete and Dr. Stephen move the conversation into compensation and determining how an Associate should be paid. Discover compensation expectations between a “Caregiver” Associate and a “Business Builder” Associate.
Resources Mentioned
For more information about the Remarkable Associate Program
For more information about Chiro Match Makers
Connect with David Foster at Back Office Consults
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
“A successful Associate Doctor relationship is wicked hard to do. And the criterion is that it must be a win, win, win, or it’ a No Deal.
Dr. Pete and Dr. Stephen continue the conversation about the Associate Doctor relationship in part three of this four-part series. In this episode, they delve into the key components of the relationship process: the resume and the interview. Learn what your expectations are in this part of the process as either CEO or Associate.
Episode Highlights
01:54 – Dr. Pete and Stephen introduce the next step of the Associate Doctor relationship and why this is important information for both the CEO and the Associate alike.
05:44 – Dr. Stephen elaborates on the “win, win, win” concept and why there is no other combination to accept.
08:24 – Dr. Pete expands into the misconception of not having much value placed into the resume itself but instead relying on the interview as a sole indicator of performance.
10:38 – Dr. Stephen explores the importance of both the CEO and the Associate in knowing what they are looking for in core values and positional/role expectations
14:15 – Dr. Stephen and Dr. Pete discuss how to approach the resume as both CEO and Associate. Are you a caregiver or a business builder and how do you detail that on your resume?
21:36 – Dr. Pete dives introduced the second topic, the interview, and its significance on how you approach it as CEO or Associate.
23:39 – Dr. Stephen discusses resources for resume writing and interview prep, including Chiro-matchmakers.
26:12 – A look into the relevance of fully researching the company before the interview, the significance of practicing your answers to common interview questions, and the importance of knowing the job description.
28:59 – Dr. Stephen explores interviewing with the STAR method – Situation, Task, Action, Result. Be prepared to answer with examples of your work.
31:42 – Dr. Pete explores the non-verbal components of the interview.
33:18 – Dr. Stephen discusses the questions that the Associate interviewee should not be afraid to ask in order to gain clarity of expectations and fit in the role.
Resources Mentioned
For more information about the Remarkable Associate Program
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Is the opportunity you are exploring really the opportunity you want? Or are you having trouble finding that opportunity, to begin with?
Welcome back to part two of our four-part series as Dr. Stephen and Dr. Pete explore further into the Associate Relationships. This week is all about opportunity; how to find it, approach it, and vet it to make sure it is right for you and your potential employer. This episode will provide insight for both the Associate and the CEO alike.
Episode Highlights:
01:10 – A quick review of what was discussed in Part 1 around the five critical questions to ask yourself when looking at either hiring or becoming an Associate
03:37 – Dr. Stephen discusses how Chiro Matchmakers helps build these relationships so that they are successful and impactful.
07:38 - Chiropractic plays an important part in global health and filling this gap between finding the right Associate, focuses us back on to what it is really about.
10:07 – Dr. Pete and Dr. Stephen focus on the topic of how to find those opportunities, including resumes, job shadowing, and online spaces including social media.
14:20 – Now that you have found the opportunity, how do approach it? Dr. Pete and Dr. Stephen tackle self-awareness, confidence, and knowledge in how you present yourself.
19:14 – The vetting process is the next step to determine if the practice is right for you as an Associate and vice versa. Dr. Stephen shares questions that you will want to ask and be prepared to answer.
25:02 – Learn the three things that you should look for in a job opportunity.
28:31 – Dr. Pete and Dr. Stephen discuss the successes they have seen with practices that have found the right Associate-Doctor relationship.
Resources Mentioned
For more information about the Remarkable Associate Program
For more information about Coaching with The Remarkable Practice
For more information about Chiro Match Makers
Learn more about the Next Program
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Research has shown that 67% of Associate Doctor relationships do not work out and there are about 160 employment opportunities open out there right now.
This is the first of a four-part series, where Dr. Stephen and Dr. Pete want to bring you the foundation and the fundamentals to make the CEO and Associate relationship truly remarkable. Join them as they discuss the gaps that are currently in place, uncovering the vision you need in order to determine the practice model that is going to best work for you, and taking a look at your own behavior and beliefs, whether you are the CEO or an Associate so that you can find the right match for you.
Episode Highlights
01:51- Dr. Stephen discusses the gaps he found between the staffing issues of DCs being able to find CAs and associate Doctors.
09:14 – Dr. Pete and Dr. Stephen unpack the first question that you need to ask yourself, “What is next for you?”. This is the key to discovering what is next in your career and what do you need to get there.
11:42 – Dr. Stephen introduces the Next Program which is designed to help you figure out the next steps in your career.
12:33 – Dr. Stephen breaks down the options based on core values, vision, and behavior.
15:17 – Dr. Pete discusses the Venn Diagram component of hitting the bullseye on how those three things overlap to help set your goal
17:25 – Dr. Stephen shares the second question, “How do you decide?” and the importance in clarity to answer this.
21:26 – Dr. Pete and Dr. Stephen delve into the third question of “What is your vision story?’ and discuss the importance of discovering and aligning your core values to your vision.
27:26 – Dr. Stephen talks about marketing yourself either as an Associate or as a CEO. What are you bringing to the table both ways?
29:09 – Dr. Pete and Dr. Stephen break down the fourth question of “What (Success). How (Model), Where (Region), Who (Mentor), and When (Timeline).
32:29 – Dr. Stephen and Dr. Pete discuss the importance of the last question “Do you know yourself?”. It is all about bringing all the above into alignment in order to be successful in the role and in your future.
Resources Mentioned
For more information about the Remarkable Associate Program
For more information about Coaching with The Remarkable Practice
For more information about Chiro Match Makers
Learn more about the Next Program
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
They are around when you need them and even when you don’t. They are globally fighting to ensure that the rights of Chiropractors are protected for you and your practice.
Meet Bharon Hoag, the Director of the Chiropractic Defense Council. You may have heard Dr. Pete and Dr. Stephen talk about the CDC on previous podcast episodes but for those of you that haven’t or you are still not sure who they are, then this episode is for you. Listen as Dr. Stephen and Dr. Hoag delve into what the CDC is, what is their mission, and what they are working on right now and in the future.
Episode Highlights
02:20 – Bharon shares how he got involved in the chiropractic world and starting OneChiropractic
07:00 – Bharon started to really build the idea that Dr. Franson had shared with him to create the CDC and two weeks from launch working on the mandate from California re: Covid restrictions
09:21 – Dr. Stephen explains where the idea of the CDC stemmed from and its ability to assist chiropractors globally.
12:23 – Bharon discusses the mission of the CDC and some of the issues that they are currently dealing with in order to create expectations worldwide
16:07 – Dr. Stephen and Bharon discuss how the money raised is used, the fee to become part of this beneficial organization, and why it’s cost effective.
21:10 – A look at what the CDC is planning and preparing for in 2022
Resources Mentioned
Please visit the Chiropractic Defense Council for more information
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
About Our Guest:
Bharon is currently serving the profession as the Executive Director of OneChiropractic.
OneChiropractic is a non-profit advocacy organization focused on attracting like-minded chiropractors to move in a unified effort to educate the world on the power of the chiropractic adjustment. He has been a leader in the business aspect of healthcare for almost two decades. He has worked in the chiropractic profession for eighteen years and taught for sixteen, developing his unique “non-doctor” approach through ownership and management of numerous clinics. He also served as the Executive Director of The Ohio State Chiropractic Association (OSCA) for six years. This experience enabled him to facilitate a new model of State Association management. Hoag’s new venture with the creation of OneChiropractic has ignited his passion and purpose. The mission of this organization is to harness the power of the chiropractic patient, drive for chiropractic parity in healthcare and to ensure the individual chiropractor has the tools to succeed. Achieving these goals will make Chiropractic the #1 healthcare choice in the world.
What is your definition of Wellness? We all think of it as part of the human lifestyle, a goal that involves active pursuit to achieve and maintain.
In this episode, Dr. Pete and Dr. Stephen want to challenge you to look at wellness not as a human lifestyle but from the human life cycle perspective. Wellness begins at conception, with the innate intelligence to adapt to its environment. We are the experts and we have to go beyond just bringing people into chiropractic care but to help our patients return to that state of wellness and healing.
Episode Highlights
03:01 - Dr. Pete and Dr. Stephen introduce the concept that wellness actually begins at conception and that wellness should begin with the end in mind.
08:11 - Dr. Pete and Dr. Stephen challenge us to look at the old paradigm of chiropractic care, challenge our current beliefs and move forward into the next era of chiropractic care
10:05 - Dr. Stephen explores the definition of wellness and how it impacts both our initial intensive care and our maintenance care plans.
15:18 - Dr. Pete discusses the conversations that we need to have with our patients in order to bring them into the total wellness plan and how chiropractic care fits into it. He also introduces the Wellness Club.
19:19 - Dr. Stephen shares his story of discovering and understanding the wellness paradigm
23:56 - Dr. Pete delves into chiropractic journey and his own awakening into long term wellness planning
28:17 - Dr. Stephen brings the conversation back full circle to discuss the lifecycle of wellness and bringing patients to understand that the initial adjustment is just the first step back into wellness.
Resources Mentioned
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
How do we guide our tribes; our team, our patients, and our community, to navigate the way the world has become over these last couple of years?
We have all been faced with objections, concerns, and pushback, both inside and outside of our practices. As we face this heaviness and negativity of what is continuing to happen in the world, we have to educate them to say yes to the strategies that we employ and teach in order to enable them to be their healthiest selves.
Episode Highlights
03:20 - Dr. Pete and Dr. Stephen open up the topic of dealing with the challenges and deficiencies we are dealing with within our practices during this pandemic.
05:00 - Dr. Stephen explores what we already understand about physiology and co-existing with viruses.
07:45 - Dr. Stephen shares that in order to change the health trajectory of our patient is a two-part process.
10:35 - Dr. Pete discusses building good habits and tactical implementation.
15:26 - Dr. Stephen delves into finding the similarities in philosophical beliefs and working to reshape their paradigm from outside to inside out.
21:25 - Dr. Pete and Dr. Stephen challenge you to determine how you are going to build these needed conversations for your teams and your patients.
Resources Mentioned
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
A Remarkable Interview with Dr. Erik Kowalke and Dr. Stephen Franson.
Listen in on a conversation between two of Chiropractic’s best business minds (Dr. Erik Kowalke and Dr. Stephen Franson) as they share insights, secrets, and lessons learned while building 6 multi-million-dollar businesses between them.
This episode will save you time, money (and pain) building yours.
Episode Highlights
02:40 - Dr. Erik shares his story of switching careers as an engineer to that of becoming a chiropractor and how SKED was formed to take his practice to the next level.
07:37 - Dr. Erik and Dr. Stephen discuss the top three main problems that SKED provides, starting with convenience for your patients.
09:23 - Listen as they move the conversation on to solving the communication problem, especially through the evolution of communication as technologies change.
12:34 - Dr. Erik introduces the third main problem which is changing processes to increase conversion of new patients.
17:04 - Dr. Stephen and Dr. Erik discuss the impact that vision, and lack of, has had on their businesses.
22:43 - Discover what it takes to become an effective and sustainable CEO leader. The Doctors share their lessons learned.
30:08 - Dr. Erik and Dr. Stephen dive into how critically important systems are in supporting and in many ways, shaping your vision.
35:07 - Your team shapes your business and if you are not building the right team, you are not building your business. Listen as Dr. Stephen and Dr. Erik discuss building the success of your team.
40:37 - Dr. Erik shares his experience of training his team and the effectiveness of bringing in somebody to do the training even when you know it.
43:09 - The CEO’s job is to collect and direct energy to the team. Dr. Stephen and Dr. Erik discuss taking the “energy” temperature of the team and of the patients.
Resources Mentioned
For more information on SKED
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Welcome to 2022, it’s time to elevate your expectations! In the spirit of creating a theme for the year, in this episode, we are excited to release the theme for 2022. While 2020 was the year of the Pivot and 2021 was the year for agility, 2022 is the year of Resilience. We want to recognize you for being resilient leaders and invite you to embrace the resilience that will be required in 2022. It’s important now that you appreciate what you have been through because you are stronger and more productive as a team and business and positioned perfectly to make 2022 your most remarkable year yet!
Episode Highlights
0:53 – Dr. Stephen introduces the topic of setting the theme so that you can define the actions for the new year.
5:25 – Dr. Pete and Dr. Stephen discuss how that theme came to be and describe the definition and how it relates to what we are currently going through with the chiropractic field.
11:06 – Dr. Pete and Dr. Stephen recognize the resilience that has already been displayed by the leaders, CEOs, and teams and how the past couple of years has already made them seasoned professionals when it comes to resiliency.
20:14 – Dr. Stephen shares how resiliency encompasses the leaders and even though covid has changed how we do business; it does not change the message we had before.
22:04 – Dr. Pete discusses the importance of resilience in your practice for attraction and retention.
Resources Mentioned
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Episode Highlights
08:16 – Dr. Stephen leads the conversation with the APPEAR Process and the importance of reviewing the past year in order to make progress in the next.
09:21 – Dr. Stephen discusses his first big take-away from that past year which starts with agility.
12:14 – Dr. Pete shares his take-away of strength and the purpose of being tested.
15:50 – Dr. Pete moves into unity, his second biggest take-away for the year, that we are all stronger together.
17:58 – Dr. Franson discusses how unity has been so impactful this past year especially with the work of the Chiropractic Defence Council.
22:32 – Dr. Pete moves into his third take-away which is wisdom and the difference between knowledge and understanding.
28:03 – Dr. Stephen delves into determining where your focus has been for the past year and where you should be investing your mindshare for 2022.
Chiropractic, Chiropractor, Health Care Business, Business Coach, Life Coach, Entrepreneur, Health Expert, Business Expert, Leadership, Living In Alignment, Business Building, Unity, Wisdom, Strength, Focus, MindsetResources Mentioned
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
What are the three to five big changes that you are committed to making so that you'll go and grow from now to the next?
In part one of this series, Dr. Stephen discussed the importance of assessing your last 12 months based on your vision and goals that you have set for your success. Now that you have done that, it is time to take the next steps of planning and preparing for the new year coming up.
Episode Highlights
04:49 - Revisit your vision. Is it clear in your mind and are you still able to communicate it to your team?How many of them came true?
06:52 - Translate your story into objective measurables for the upcoming year. Identify the milestones that you want to reach each quarter.
07:24 - Ensure you have your metrics set on how you are going to measure each goal. If you didn’t meet last year’s goal, evaluate your loss and learn from it and establish what you need to do next year to attain it.
10:41 - Utilize your accountability chart effectively and assign goals to those whose area of responsibility it will be to monitor and measure that goal.
13:23 - Create a three-year vision for your business and break that down into annual and quarterly milestones.
15:00 - Identify the gaps that are keeping you from moving forward; money, space, personnel.
18:08 - Wherever you see underperformance, use the accountability grid each year with the accountability chart to really audit your business and audit your team.
Resources Mentioned
Download the Vision Mapping PDF
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
2021 is coming to its close and what better time is there to take a look back and assess the last year and determine what you want to achieve in 2022.
In this two-part series, Dr. Stephen takes us through the first valuable exercise that will help you get on your way to the successful practice you want as well as the freedom you deserve. From setting your vision, communicating to your team, and evaluating your goals, Dr. Stephen takes us through the tools we need to make sure 2022 is a year of success.
Episode Highlights
05:13 - Learn the process of Vision Casting and how it provides you with a clear goal for the future.
06:12 - The power of visual inspiration in order to focus and provide clarity
07:31 - From drawing inspiration to creating a story that is shared amongst your team in order to build that vision
09:05 - Make your vision quantifiable. You need to have Key Performance Indicators defined and measurable in order to monitor your progress and level of success.
11:04 - Reverse engineer your Big Hairy Audacious Goals (B-HAGs) in order to create smaller ones to evaluate on a quarterly basis.
13:34 - The seven primary roles and the 5 primary functions of the remarkable practice are used to create your accountability chart.
16:42 - Building that bridge between last year’s evaluation to this year’s.
Resources Mentioned
Download the Vision Mapping PDF
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Your business is simply a reflection of your ENERGY…. Your energy and your Team’s energy.
As the Remarkable CEO (Chief Energy Officer), your job is to collect and direct the limited resources of your team. If you don’t, you’re only warming surfaces and not starting fires. In this episode we unpack the keys to optimizing your energy for expansion – and expose the usual suspects that drain your energy and derail your growth.
Episode Highlights
02:05 – Dr. Pete introduces the concept of the Energetic Block and shares what he believes to be the biggest energy force, generosity.
04:50 – Dr. Stephen reviews the past capacity blocks and breaks down the concept of the energetic block into two categories: your energy and your team’s energy.
09:04 – Dr. Pete discusses the importance of assessing your physical and emotional health on the regular basis.
14:28 – Dr. Stephen highlights the fact that your energy is the battery that other people are going to plug in to and how it can impact your team. Learn what E=MC2 really stands for and the five crucial categories of critical communication.
18:56 – Dr. Pete and Dr. Stephen continue the conversation on evaluating your team’s energy levels and determining where an energy block may be occurring.
Resources Mentioned
Download your copy of the Accountability Grid
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Good news: you don’t have to be awesome at everything, you have to build a Team that’s awesome at everything. It requires a wide variety of SKILLS to run a remarkable practice, so it’s no surprise to find capacity blocks all over the place in the “skills category”. Because of this, you want to be consistently strengthening skills around the 4-Legged Stool of the practice: Art, Science, Philosophy and Business Acumen.
This episode will help you discover where your Team’s current skills may be getting in the way of building YOUR remarkable practice.
Episode Highlights
02:03 – Dr. Pete and Dr. Stephen discuss the Functional Capacity block and invite you to look through the lens of the functional state of your practice.
03:49 – Dr. Stephen and Dr. Pete introduce the four skills areas of the chiropractic field: the art, the science, the philosophy, and the business acumen.
07:58 – Dr. Stephen begins the conversation about the art of the chiropractor, the ability to be confident in your consultations, your conversions, and your conviction.
12:52 – Dr. Pete dives into the business acumen discussing team dynamics and roles, systemic procedures, and reviewing your practice success score.
19:28 – Dr. Stephen discusses the 4 stages of competency, otherwise known as the masters learning curve.
Resources Mentioned
Download your copy of the Scorecard & KPI Legend
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Systems are the essence for creating predictable positive outcomes. Unless you want to stay small, everything has to be systematized. Let’s take a look at the 15 primary functions of your business and score how systematized each area is functioning. Your practice will remain heavy and hard wherever you lack systems because wherever you’re lacking systems you are slowing down your office growth and creating an Operational Capacity Block.
Listen-in as 2 systems masters discuss their experience in implementing the systems that make growth easy and awesome.
Episode Highlights
02:50 – Dr. Stephen and Dr. Pete talk about the great work that the Chiropractic Defense Council does representing the interests and the rights of the practicing chiropractor around the world.
05:48 – Dr. Stephen discusses hitting a ceiling on a level of success and the importance of systemization of processes.
08:29 – Dr. Pete introduces the five areas that will be discussed today around the Operational Capacity Block: Marketing, Conversion Process, Retention, Team Building, and Collections.
14:55 – Dr. Stephen and Dr. Pete introduce the accountability grid as an assessment tool that you can download and use to look at your systems.
20:02 – Dr. Stephen discusses the practicality of doing the assessment, the amount of time you are spending on them, and grading yourself to figure out where you can be improving.
26:39 – Dr. Pete and Dr. Stephen go into the systemizing personnel onboarding, training, and inspiration building.
29:11 - Dr. Pete highlights the steps you can take if you are feeling overwhelmed by this assessment process.
Resources Mentioned
Download your copy of the Accountability Grid
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
There is a 95% chance that your TEAM is holding back your growth. We have identified the four primary areas where CEOs get things wrong with their team. Personnel issues can be tough to see - and tougher to solve. This episode can help make this easier.
The right questions to ask right now are: “Where do I have a Personnel Capacity Block - and what should I do about it?”
Episode Highlights
00:53 – Dr. Stephen and Dr. Pete discuss the purpose of the 8 Crazy Capacity Blocks as a tool to self-evaluate as we move into the new year.
05:49 – Dr. Stephen introduces the topic of the Personnel Capacity Block and a few of the common blocks seen while coaching CEOs.
10:53 – Dr. Pete encourages us to “build our bench”, the ability to have staff to pull from one position to another in order to keep the business running smoothly and effectively
12:31 – Dr. Pete and Dr. Stephen highlight the personnel capacity block of the CEO identify shift. It is easy to fall back into the mindset of the owner/operator when transitioning to the role of the CEO.
15:19 - Dr. Stephen and Dr. Pete discuss the importance of getting the right person into the right role and having the right framework in place to implement this.
27:38 – Dr. Pete continues the conversation by ensuring that the person has their key responsibilities, the difference between busy and productive, and utilizing the probationary period.
30:46 – Dr. Stephen introduces the scorecard system to create a level of focus with the team.
34:33 – Dr. Pete and Dr. Stephen extoll on the importance of ongoing training in order to best support your personnel.
Resources Mentioned
Download your copy of the Individual Scorecard & KPI Legend
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
The physical space of your practice dictates how your practice flows. Your practice layout determines how your team functions. Your floor plan drives how your patients move through your practice. Does the design and the layout of your practice create an experience that facilitates or limits transformation and healing? Does your floor plan promote growth and expansion? Or restrictions and limitations? Does your physical space create a vacuum from more services - or bottlenecks for more stress?
Remember, a container's job is to limit expansion by design. Let’s audit how your physical plant space, layout, and environment right now are influencing your capacity to achieve where you want to grow next.
Episode Highlights
02:07 - Dr. Pete reviews the first three capacity blocks that they encourage you to look at to complete a self-audit to determine where you are and where your business is.
04:15 – Dr. Stephen and Dr. Pete introduce the topic of the physical capacity block and the Law of Propinquity.
09:00 – Dr. Pete shares about the space in their first practice, taking on 1000 clients per week and how that affected the flow of the physical space.
15:24 – Dr. Stephen discusses his experiences with the physical space in his practice and the constant need to make changes to the physical space to accommodate his team and patients.
19:03 – Dr. Pete moves the discussion into the layout of the space and encourages you to think outside the box. Don’t be tied to just your immediate space when looking at the need to expand.
25:43 – Dr. Pete reminds everyone that once you find what works, you need to protect the environment that clients have come to love, even when you move office space.
27:45 – Dr. Stephen shares how that consistency of purpose is so important even when things are not perfect and to not be afraid to let your ‘Freak flag fly” as people love passionate people.
33:10 – Dr Pete extolls the three things that need to happen when a client comes to you. They are educated, they are adjusted, and they can connect.
Resources Mentioned
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Nowadays...convenience is everything. Logistical Capacity Blocks in your practice may prevent growth, stunt your income and limit your impact potential. In this episode we identify the most common logistical blocks that limit your capacity. Logistics may not be a “show stopper”...but they can be a game changer. Get these brick and mortar elements right and you will change the game, unlocking your capacity to grow.
Episode Highlights
00:53 - Dr. Stephen and Dr. Pete introduce the logistical capacity block and identify the three main logistics: location, hours, and parking.
12:25 – Dr. Pete and Dr. Stephen share their different experiences on deciding where to open their practices and how the location affected their overall business
20:42 – Dr. Pete discusses the use of landmarks and looking at new physical areas of expansion in a community in order to establish your practice
25:00 – Dr. Stephen introduces the next topic of parking and its ability to be a game stopper and how parking can even be used as part of the treatments. Dr. Pete discusses opening up opportunities to have new patient parking and what that can mean for clientele.
32:24 – Dr. Stephen opens up the conversation to discuss hours and scheduling. With the myriad of tasks that require completion, scheduling is of utmost importance.
34:48 – Dr. Pete and Dr. Stephen discuss strategic scheduling and the questions you should be asking yourself to make sure your schedule is maximized and optimized
Resources Mentioned
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
“If you can’t see it...you can’t be it.”
The question for the CEO remains how well do you see it and do you really believe it? If you can’t see it or wrap your mind around it, how can you expect that of your team or your patients whom you lead? The question is not “if” but “where” is there a mental block? Where is it for you as a leader... Then where is it for your team? And then where is it for your patients right now?
Visions are caught, not taught. Creating a business that is scalable and durable requires great leadership and a remarkable vision that is cast and recast so that everyone sees what you see so that they can help you manifest it.
Let’s expand the Mental Capacity of your business and grow into it!
Episode Highlights
01:40– Dr. Pete introduces the topic of mental blocks and the forms that they can take including mental fatigue, blind spots and limiting beliefs
03:50 – Dr. Stephen discusses the fact that it is not a question of whether we have a mental block, but we should focus on what the mental block is
10:02 – Dr. Pete talks about the mindset of not looking where you have been but where you are going and discovering where your interference lies
15:50 – Dr. Stephen and Dr. Pete place emphasis on the role of being a vision caster, its effect on success and the idea that you are not working in your business but on your business
21:06 – Dr. Stephen shares his journey of moving past his mental block through a series of inflection points
29:13 – Dr. Pete discusses the importance of being part of a community or tribe as they can help you overcome blocks and challenge you on your vision for you to transform into the successful leader
35:11 – Dr. Stephen expands on the notion that vision is caught not taught, and discovering where the misalignment, the block, is with your organization
Resources Mentioned
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Where do you run out of philosophy?
Do you find yourself running up against the limitation of your philosophy? The past two years have certainly been challenging - and we are guessing that your philosophy has been rigorously tested. It’s become abundantly clear that what the world needs now is chiropractic and what chiropractic needs now is more successful chiropractors.
Your Purpose is the big “why” behind what you do every day. Your Vision is “what success looks like” to you. Your Mission is how you serve your Purpose and manifest your Vision. Your philosophy shapes all of the above - and acts as a fence around it.
Let’s explore the limitations of your philosophy and push the fence back a bit.
Episode Highlights
03:14 – Dr. Stephen and Dr. Pete introduce today’s topic, the heart, and the examination of your philosophy and how it relates to your business.
05:12 - Dr. Stephen discusses how a philosophical capacity block stops the growth of your practice
10:13 – Dr. Stephen delves into the toxicity and deficiency caused by the interference from the blocks
12:00 – Dr. Pete discusses the “awakening” that people are having to their philosophy and invites you to look at whether you have been asleep, running on autopilot instead of casting your vision
16:21- Dr. Stephen introduces the concept of your philosophy being the DNA of your business and how contradictions to it inhibit its growth
23:00 - Dr. Pete shares his practices on how he reignites his philosophy through self-introspection and surrounding himself with people who share his philosophy
27:26 – Dr. Stephen discusses the next steps in order to analyze your philosophical capacity block
Resources Mentioned
Join us for the US Retention Immersion. Register Now!
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
The question is not, “Do I have a capacity block here?”
The question is, “To what degree is THIS a Capacity Block in my business?”
Capacity blocks create resistance and stop growth. We have analyzed hundreds of practices and identified 8 specific “root causes” that should drive you crazy because they block your business from reaching its fullest potential. All eight are impacting your business right now. The only questions are to what degree - and what can we do to fix them.
As we approach the end of another calendar year, join us in our new series “The Crazy 8” and take us up on our challenge...Over the next 8 weeks address one of these at a time. Improving even 1 of these 8 will impact your practice. Addressing all 8 before the end of the year will absolutely take your practice to new heights of business success!
Episode Highlights
00:50 – Dr. Stephen and Dr. Pete introduce the next series topic about the capacity zone; how to clear the blocks and increase capacity
06:46 – Dr. Pete introduces the topic of the crazy eight capacity blocks that they have noticed through coaching conversations
08:00 – Dr. Stephen and Dr. Pete expand on the definition of capacity and what it means to create more
14:14 – Dr. Pete does an initial identification of the crazy eight capacity blocks
18:22 – Dr. Stephen and Dr. Pete complete a more in-depth review of each of the capacity blocks.
31:07 – Dr. Stephen introduces the concept of the “comfort zone” and how we work within it
Resources Mentioned
Chiro Match Makers Website
Join us for the US Retention Immersion. Register Now!
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Recap
Right now, you have exactly the business you deserve.
For some of you, that feels great because it lands like a “congratulations!” For some of you, it lands differently. You may find that convicting...uncomfortable...frustrating. All of these are great - because CEO’s operate from BRUTAL FACTS. This is a chance to get real and clear. This is also a perfect opportunity to make things better!
Whatever behaviors that are out of alignment with your vision and core values that you are tolerating right now is exactly what is preventing you from having the business and life that you want. Identify the behaviors you have been tolerating and decide what you are going to do about it, because you possess the power to make things better, starting today!
Episode Highlights
02:32 - Dr. Stephen explores where success truly lives in order to be predictable and sustainable
06:43 – Dr. Pete discusses the consequences of living out of alignment and tolerating the mistakes that it causes
10:01 – Dr. Pete shares what he has been personally tolerating that has been impacting him personally and his practice
16:44 – Dr. Stephen leads the discussion on tolerating the behaviors of your team and how it stems from your own leadership behavior
20:28 – Dr Pete discusses holding yourself accountable to standards and learning how to start over again when errors are found
26:09 – Dr. Stephen expands on how this act of tolerance expands to the behaviors that we expect of our patients as well
33:05 – Dr. Stephen interviews Dr. Justin Brown. Listen as they discuss the mindset of achievement, creating an environment that generates success, and the importance of understanding that our practices are not individual ‘sport’
Resources Mentioned
Chiro Match Makers Website
Join us for the US Retention Immersion. Register Now!
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Episode Quotes
"Success lives in a predictable and sustainable way when you have alignment between your core values, your vision story and your behaviors."
"You can't go back to the beginning, but you can create a new beginning."
"My philosophical clarity and conviction and my philosophical understanding is going to be my floor and my team’s ceiling."
"There's something that's really powerful when a leader can apologize for not knowing or not doing what they know to do. It can be powerful within the team."
"You have the lens to look at everything and say I have exactly the team that I deserve right now. I don't get what I want, I get what have I been tolerating."
Are you a leader worth following? Are you modeling the behaviors you want to see from your people? As the CEO, YOU are the high-water mark. Your people will never sustainably surpass your commitment, your discipline or your execution. Your Team’s behaviors will reflect your behavior. The same can be said of your patients. The reality is, you get the behavior that you model. As a leader, you don’t have the luxury of saying one thing and doing another, you must lead by example both in your actions.
Here’s the good news: you have massive influence on the behaviors (and therefore the outcomes) of the people that are following you. You want better outcomes? Model the behaviors that drive the outcomes you desire.
Listen in as Drs. Stephen and Pete share their personal experiences and prepare to answer this one question: What is the one behavior that you are committed to change right now?
This may be the most important step you take towards the business that you’ve always wanted. You don’t get what you want...you get what you model.
What We Covered:
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, You Don’t Get What You Want, You Get What You Model, Part 2
04:25 – Dr. Pete and Dr. Stephen pose a reflection question to the audience: What is one behavior thatyou are committed to change today?
13:02 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and the upcoming Remarkable Retention Immersion
14:59 – Dr. Pete and Dr. Stephen talk about challenges they’ve faced along this journey
18:13 – Dr. Pete and Dr. Stephen speak to the difficult balance of having both a Remarkable Practice and a Remarkable Life
25:39 – Dr. Pete and Dr. Stephen reiterate the importance of modeling the correct behaviors
EPISODE QUOTES
“We talk about, in the CEO’s journey, there’s two significant transformations. There’s the identity shift, which is shift number one. And there’s the behavior shift, which is shift number two.” (02:48) (Dr. Pete)
“For those of you who have thought about having interns come into your office or preceptors, or Associate Doctors, I say absolutely do it. Even if it’s just for the benefit of knowing there’s gonna be an elevated consciousness because you’re modeling all the time.” (09:40) (Dr. Stephen)
“I think I can share as well, with great confidence, that I also am very proud of the way I’ve modeled my practice. I think that’s why so many docs did come and want to train and work with us. Associates would come for one to two years because they simply wanted to train with us.” (15:31) (Dr. Pete)
“Part of the pain point is it wasn’t modeled so therefore we had to figure it out and fail so that we could then begin to get awareness and change our perspectives and behaviors to become modeling for how to do that.” (17:53) (Dr. Pete)
“If they’re not exercising, are you exercising? If they’re not eating right, are you eating right? If their thought life is sideways, how about yours? You gotta ask yourself, ‘Am I modeling these things?” (26:36) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Join us for the US Retention Immersion. Register Now!
Are you growing your business or telling yourself stories?
It’s time to stop telling stories and start measuring the specific activities that drive outcomes that you want. What do you want, CEO? What specific behaviors drive those outcomes? That is what you should measure...and that is what you should reward.
Remarkable CEOs catch people doing things right. Teach your people what’s important by what you measure and reward. Set the groundwork for getting the outcomes you want in your business and life – and then go get it!
Stop telling stories and start growing your practice. What you measure matters. You don’t get what you want...you get what you measure.
What We Covered:
00:38 – Dr. Pete and Dr. Stephen introduce Part One of today’s topic, You Don’t Get What You Want, You Get What You Measure
06:14 – Dr. Pete and Dr. Stephen talk about the critical CEO role of Vision Caster
09:35 – Dr. Pete and Dr. Stephen discuss the importance of communicating with your team and starting to measure what’s important to you
17:24 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and the upcoming Remarkable Retention Immersion
19:20 – Dr. Pete and Dr. Stephen share why it is crucial to have mechanisms in place to capture what you’re measuring
25:49 – Dr. Pete and Dr. Stephen talk about celebrating, rewarding and recognizing your patients
34:21 – Dr. Pete and Dr. Stephen provide best practices for celebrating, rewarding and recognizing your team
36:53 – Dr. Pete and Dr. Stephen talk about being intentional and deliberate with the outcomes you measure
EPISODE QUOTES
“You’ve got to be able to cast the vision. And the vision is very often an outcome or a set of outcomes. So, you don’t get what you want – outcomes – you get what you measure.” (06:29) (Dr. Stephen)
“And the biggest transition between being and Owner Operator and a CEO is I now walk into a situation with a team and I actually show up with questions to see what is going on and what’s in your head so that I can make sure that I’m continuing forward with us.” (11:16) (Dr. Pete)
“As CEOs, our job is to set culture.” (19:36) (Dr. Stephen)
“The beautiful thing here is credit is infinitely divisible. Always give credit away because there’s always plenty left over for you. Push it back to the patient and highlight the behaviors that are leading to the outcomes and recognize how awesome they are.” (32:23) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Join us for the US Retention Immersion. Register Now!
Human beings are economists and hardwired to be cheap and lazy...no offense, it’s true! Failure to address behavior economics is why so many businesses struggle and exactly why the remarkable business thrives! Doing value economy well means delivering on all four elements: Create Value, Deliver Value, Add Value, and Capture Value. Tune in and discover how you can immediately grow your business by solving the value equation.
Get this right and they will stay, heal, pay and refer...Get this wrong and they are GONE!
What We Covered:
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic and share what it means to deliver all four elements of the Value Economy
12:24 – Dr. Pete and Dr. Stephen explain why every human is inherently cheap and lazy
16:50 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
17:36 – Dr. Pete and Dr. Stephen talk about the importance of Creating Value through patient education
24:10 – Dr. Pete and Dr. Stephen discuss the concept of Added Value
27:35 – Dr. Pete and Dr. Stephen speak to the importance of establishing a culture of education and Delivering Value
33:20 – Dr. Pete and Dr. Stephen analyze the last portion of the Value Economy, Capturing Value
37:30 – Dr. Pete and Dr. Stephen take a moment to promote the upcoming 2021 Retention Immersion and speak to the value it provides
EPISODE QUOTES
“Here’s what we know to be true. It’s never a money issue. It’s always a value issue.” (06:17) (Dr. Stephen)
“The four things that people are considering are time, energy, focus and money. These four things are the things that are being measured, consciously and subconsciously, when decisions are being made.” (11:47) (Dr. Pete)
“When what they want and what they need is what you offer, you’ve got something.” (18:23) (Dr. Pete)
“The first thing that you have to identify when creating value and creating education is our education needs to speak to the wants and the needs first. We need to be able to meet people where they are at. So, meeting somebody as a seeker, the first step really is helping them to become a believer.” (18:38) (Dr. Pete)
“The best time to plant a tree is ten years ago. The next best time is now.” (28:23) (Dr. Pete)
“If we just recognize that if we put ninety percent of that time, energy and focus into the Creating Value so you can Add Value and Deliver Value, the transactional piece of Capturing Value becomes just automatic and an absolute afterthought.” (35:59) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Join us for the US Retention Immersion. Register Now!
Being a chiropractic patient is hard enough, are you making it harder than it needs to be?
As the CEO, your goal should be to make the experience for everyone involved, each step of the journey, easy and awesome. How easy is it to be a patient in your office? In this episode we encourage you to audit specific parts of your practice, identify the areas of friction and capacity block, and make the necessary adjustments.
Don’t let this be a blind spot! Your patients see it – and will leave you if you don’t fix it.
Remove Capacity Blocks and Improve FLOW...Let’s make it easier for people to stay under care!
What We Covered:
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Stop Making It So Hard to Stay Under Care
02:48 – Dr. Pete and Dr. Stephen talk about the importance of flow
10:03 – Dr. Pete and Dr. Stephen look at Capacity Blocks
15:41 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
16:25 – Dr. Pete and Dr. Stephen discuss the hallmark of a Remarkable CEO
22:33 – Dr. Pete and Dr. Stephen take a moment to promote the upcoming 2021 Retention Immersion and speak to the value it provides
EPISODE QUOTES
“Being a chiropractic patient under regular chiropractic care can be hard. And we’re not gonna try to take something that’s hard and make it easy. But man, we gotta take something that’s hard and make it easier.” (02:33) (Dr. Stephen)
“All of these things push people out the door. It’s death by a thousand cuts. And we have to address each one of these and reconcile these things so we can increase flow and patient retention.” (06:57) (Dr. Stephen)
“Every detail – every single detail – matters. It either pushes somebody away or it draws them in. And you have to think about it like that every step of the way.” (09:08) (Dr. Pete)
“To be remarkable, to be truly remarkable, you’ve got to be easy and awesome.” (11:56) (Dr. Stephen)
“The hallmark of a Remarkable CEO is you plan, you prepare, you execute, you assess and you repeat.” (17:36) (Dr. Pete)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Join us for the US Retention Immersion. Register Now!
Imagine you could predictably increase results by 15-35% across your entire business bottom line by doing one thing...would you do it? When it comes to clinical outcomes, behavior economics reports that when a trusted authority measures outcomes of an individual, the measurable improvement is exactly that significant. The purpose of the progress exam and report is to measure outcomes creating clarity, focus and accountability, a feedback loop with good feedback that can dramatically improve results for your patients and grow your business.
What We Covered:
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Improve Results by 15% to 35% Doing This One Thing
06:59 – Dr. Pete and Dr. Stephen break down The Hawthorne Effect
13:02 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
13:45 – Dr. Pete and Dr. Stephen talk about the Car Wash Analogy
16:29 – Dr. Pete and Dr. Stephen discuss the concept of stretching the problem and the goal
22:29 – Dr. Pete and Dr. Stephen speak to the value of examinations and reports
EPISODE QUOTES
“Retention is just such an important subject. It really is a hallmark of a remarkable practice.” (03:02) (Dr. Pete)
“We need to know that what we’re doing matters. We don’t want to waste our time, energy, focus or money. So progress exams and progress reports are a way to make sure that people know that what we’re doing is important.” (06:39) (Dr. Stephen)
“The Hawthorne Effect, or the Measurement Effect, shows that people when they know they’re being measured do better.” (06:59) (Dr. Stephen)
“Where does this exam progress report begin? It begins in the beginning when we set the expectations and we prepare the patient to move towards these specific checkpoints on their journey. It’s such an important part of the journey.” (12:44) (Dr. Pete)
“A great coach, a great doctor, a great leader always keeps the better tomorrow in the mind’s eye of their consumer so that they know that there’s always a future with you.” (16:18) (Dr. Stephen)
“The purpose of all of these exams is to create clarity, focus and accountability. In every partnership and every relationship, that’s where you’re gonna see great productivity.” (24:07) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Join us for the US Retention Immersion. Register Now!
As the CEO, you love LEVERAGE!
There is no more highly leveraged step in your patient process than THE WORKSHOP!
One a patient goes to workshop, every visit gets easier...
If a patient does not go to workshop – every subsequent visit gets harder.
The purpose of the workshop is to:
Challenge and shape the attendee’s belief system
Equip them to get BETTER RESULTS FASTER
Recruit them to the Mission
You must create the space and time to make this happen...
If you do – you will create long term, happy patients who want chiropractic care.
Otherwise, you’ll be dragging people along until they quit.
Losing patients is off-purpose and bad for business.
Listen-in and discover the keys to powerful workshops.
What We Covered:
00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Turning Believers Into Understanders at the Better Results Faster Workshop
03:15 – Dr. Pete and Dr. Stephen analyze three scenarios they have observed regarding the workshop
05:01 – Dr. Pete and Dr. Stephen detail the process of converting believers into understanders by leveraging the workshop
06:53 – Dr. Pete and Dr. Stephen take a moment to promote Innate Radiology
08:59 – Dr. Pete and Dr. Stephen discuss the paradigm shift that is necessary within the workshop
17:15 – Dr. Pete and Dr. Stephen stress the importance of Table Talk
22:01 – Dr. Pete and Dr. Stephen talk about the inherent value of the workshop and why it must be important to you and your team
26:53 – Dr. Pete and Dr. Stephen take a moment to promote Atlas Digital & The Remarkable Retention Immersion
30:43 – Dr. Pete and Dr. Stephen talk about the importance of showing up and sharing your heart and head
EPISODE QUOTES
“We talk about how the patients have a life of possibility and a life of probability ahead of them. The same is true of practices.” (02:55) (Dr. Pete)
“You’ve heard us say that conversion’s emotional and retention’s intellectual. People start care based on how they feel. Do they feel heard? Do they feel like they’re in the right place? Do they feel you’re gonna help them get what they want? That’s why people start care. But people stay under care based on what they know.” (04:27) (Dr. Stephen)
“Understanders are like helium balloons. You can gather them up and you can carry an infinite number of them. So, we want to take the believer and turn them into an understander. And the workshop is really the pivot point.” (06:24) (Dr. Pete)
“We have to understand that we are living in an outside-in world. The paradigm is outside-in. It’s an allopathic way of thinking. It just is the way that it is. It’s where people are at now. And so, we first have to identify that there is a paradigm.” (10:58) (Dr. Pete)
“Workshop drives Table Talk. And if you don’t do workshop, Table Talk is hard.” (17:35) (Dr. Stephen)
“You have to be so deliberate and so intention. And remember, remarkable does not imply perfect. My workshop was never perfect. So, don’t shoulder that burden. This is not about being perfect. This is about you showing up and sharing your heart and your head. It’s about showing up and being the person that moves a room.” (30:43) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Join us for the US Retention Immersion. Register Now!
Table Talk, Patient Education, Talking Tic’...
No matter what you call it –
Consistent, meaningful and productive patient education is one of the most important (and challenging) skill sets to master as a chiropractor. The ability to challenge and shape belief systems, inform and compel people to action – and to build VALUE for continued chiropractic care is the KEY to creating massive Patient Compliance and Retention.
As a CEO, you must lead this culture: build it into your systems, invest in training yourself and your doctors and insist that your Team participates in this never-ending process of Continuing Ed.
Listen-in to 2 MASTERS of Table Talk and discover how to make this difficult task easier.
What We Covered:
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Table Talk Drives Long-Term Care
13:46 – Dr. Pete and Dr. Stephen take a moment to promote CLA and Innate Radiology
16:40 – Dr. Pete and Dr. Stephen discuss the importance of training your team on Table Talk
19:39 – Dr. Pete and Dr. Stephen talk about the impact of the Outside-In Model
25:34 – Dr. Pete and Dr. Stephen identify other benefits of Table Talk
33:56 – Dr. Pete and Dr. Stephen take a moment to promote Atlas Digital & The Remarkable Retention Immersion
36:12 – Dr. Pere and Dr. Stephen share a gift with the audience
EPISODE QUOTES
“We should be investing our time, energy, focus and money when it comes to developing these skills ourselves and training up and developing our teams so that they can help us in this process of patient education.” (03:48) (Dr. Stephen)
“One of the things that I know is going to improve your Table Talk in your practice across all the doctors on your team is to train on Table Talk. It’s not something you just get good at because you’ve been a chiropractor long enough. You actually get good at it by training.” (16:47) (Dr. Pete)
“We live in an ‘outside-in’ world. Your patients are coming from an ‘outside-in’ perspective where they’ve been immersed in this model that’s just devastated the state of health of our planet. Let's face it, that’s why we had this pandemic, because people were sick and weak to begin with.” (19:58) (Dr. Stephen)
“So this is really a very deliberate education system and we are pushing a boulder uphill always.” (21:13) (Dr. Stephen)
“The essence of Table Talk is when I’m speaking with a patient, this is what you need to know to get what you want. This is what you need to do to get what you want. I’m actually doing this for you. I’m depositing in your account.” (26:22) (Dr. Pete)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Join us for the US Retention Immersion. Register Now!
Order your FREE copy of the “Dirty Dozen” Poster here:
If you agree that losing patients is off purpose and bad for business, then this is the episode for you!
We studied thousands of our most successful patient relationships – and then studied hundreds of our Coaching Clients’ practices and discovered the #1 key to patient retention: Solid Expectations and Agreements.
We found that all long-term, productive, successful relationships begin with clear expectations and honest agreements. When you start strong, patients are FAR more likely to stay. You are in the partnership business, setting expectations and making agreements is the bedrock of these long-term successful relationships. This culture must be established by you – the CEO – and executed by the team.
If you want your patients to follow your recommendations for care and stay under care, then join us for this episode and discover how to partner with them and start with Clear Expectations and Honest Agreements.
What We Covered:
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Expectations and Agreements
05:51 – Dr. Pete and Dr. Stephen take a moment to promote Innate Radiology
08:01 – Dr. Pete and Dr. Stephen talk about the Story Analogy
14:03 – Dr. Pete and Dr. Stephen explain why expectations and agreements are part of a leadership conversation
20:27 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers & CLA
22:41 – Dr. Pete and Dr. Stephen provide some incredible resources to support you
EPISODE QUOTES
“We want successful long-term relationships. And all of those successful long-term relationships always begin with two things in common: clear expectations and honest agreements.” (02:41) (Dr. Stephen)
“It’s absolutely vital, Dr. Stephen, as we dig into this conversation that it’s about defining the relationship and what is chiropractic going to be in their life? ” (05:40) (Dr. Pete)
“I’m gonna tell you right now, to have successful long-term relationships, you gotta focus on the beginning of the story, the early part of the story.” (08:42) (Dr. Pete/Stephen)
“Expectations and agreements is a leadership conversation. It’s a mature conversation. It’s that, ‘I’m gonna have the conversation now because I have vision for where this relationship will go if we don’t. So, ma’am or sir, let’s slow down and let’s start right here.’” (14:03) (Dr. Pete)
“Don’t try to build a practice that;s going to create and collect ideal patients using fantasies and assumptions. We create ideal patients by leveraging expectations and agreements.” (20:11) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Join us for the US Retention Immersion. Register Now!
The purpose of a business is to solve a problem for another human being.
What problem does YOUR business solve? In this crowded, noisy, and confusing healthcare marketplace it is critical that you and your TEAM can answer this question – and convey it to potential customers (patients). If you don’t, you will not attract, convert or retain Ideal Patients.
When this goes wrong, you can end up in a place where you are selling one thing and they are buying another thing. This will lead to confusion and frustration – and worse – patient drop-out.
As the CEO, you and your team are responsible to be crystal clear on what problem you solve, what your product is and the process you use to deliver it. Get this right and you will attract, convert and retain more Ideal Patients.
What We Covered:
00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Are Your Customers (Patients) Buying What You’re Selling?
05:26 – Dr. Pete and Dr. Stephen list the seven major reasons patients drop out of care
06:45 – Dr. Pete and Dr. Stephen take a moment to promote Innate Radiology
09:46 – Dr. Pete and Dr. Stephen discuss The Blockbuster Analogy
12:34 – Dr. Pete and Dr. Stephen break down the purpose of a business and the importance of maintaining relevance
22:21 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers & CLA
24:34 – Dr. Pete and Dr. Stephen talk about the importance of fostering patient relationships and meeting them where they are
27:31 – Dr. Pete and Dr. Stephen break down the four agreements of the Remarkable Conversion Process
31:55 – Dr. Pete and Dr. Stephen share insights on creating clarity for your consumers
EPISODE QUOTES
“Our premise in our practice has always been that the families that are in our practice are safer and healthier than the families that are not in our practice.” (03:06) (Dr. Stephen)
“Don’t be a Blockbuster in a Netflix world.” (09:46) (Dr. Pete)
“Embedded in your understanding is that there’s gonna be a step for them to get there. We’ve got a path for you. The product, with the end in mind, is this: Lifetime family wellness care.” (11:24) (Dr. Pete)
“People are listening because they’re looking. People are actively looking for a solution, so they are looking .” (14:10) (Dr. Stephen)
“We can’t miss the opportunity to build a bridge between ‘Now’ and ‘Next,’ because this next generation will be Googling, ‘Subluxation Correction.’” (15:23) (Dr. Stephen)
“It goes back to a premise, right? Retention begins at conversion.” (19:03) (Dr. Stephen)
“I’m not listening just so I can give them what they think they want. I’m listening so that I can know exactly what they want and they can get what they need. And what they need is what they want, which is the outcome. That’s what they really want.” (26:01) (Dr. Pete)
“If you start the relationship right, it’s not a guarantee, we are setting ourselves up for that long- term success.” (29:03) (Dr. Pete)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Leading vs. Lagging Metrics
02:49 – Dr. Pete and Dr. Stephen provide The Driving Analogy
05:38 – Dr. Pete and Dr. Stephen talk about the two numbers that are critical to the success of your practice
11:09 – Dr. Pete and Dr. Stephen explain the difference between downstream and upstream metrics
14:08 – Dr. Pete and Dr. Stephen discuss what leads to better compliance
17:21 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Digital Care 100
20:54 – Dr. Pete and Dr. Stephen talk about the importance of looking ahead
22:35 – Dr. Pete and Dr. Stephen share vital behaviors that need to be in place to drive compliance
24:45 – Dr. Pete and Dr. Stephen discuss leading metrics to be mindful of
EPISODE QUOTES
“What matters gets measured. What gets measured is what gets talked about. And what you talk about, you bring about.” (06:51) (Dr. Stephen)
“If we can get to eighty-seven, ninety percent Kept Visit Average, if we can do that there are specific things we can do. I think we’ve identified four or five very specific things that will drive those things happening.” (14:55) (Dr. Pete)
“We need to be able to have that ability to look ahead, knowing the things that are driving us looking ahead.” (20:54) (Dr. Pete)
“You don’t get what you want, you get what you tolerate. Do not tolerate anything less than people abiding by the standards which you operate. We make recommendations for care, we don’t make suggestions.” (22:47) (Dr. Pete)
“Start with where you are right now.” (29:23) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Download your copy of the First 4 Months PDF here:
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Accountability Grid
08:37 – Dr. Pete and Dr. Stephen discuss the fifteen primary functions of a chiropractic business
13:46 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Digital Care 100
15:37 – Dr. Pete and Dr. Stephen continue to break down The Accountability Grid in further detail
19:55 – Dr. Pete and Dr. Stephen stress the importance
22:43 – Dr. Pete and Dr. Stephen analyze Retention, Team-Building and Collections
26:40 – Dr. Pete and Dr. Stephen let listeners know where they can download a copy of the Accountability Worksheet
EPISODE QUOTES
“Accountability is what creates focus. And focus is what makes the difference between busyness and productivity.” (04:30) (Dr. Stephen)
“The reality is that identifying where you are now is a really healthy thing to do. It’s really important, even if what you look at is not what you want it to be.” (09:10) (Dr. Pete)
“Attraction is marketing. And the purpose of marketing is to generate leads.” (12:16) (Dr. Stephen)
“In order for you to not have these 7s, 8s and 9s drop down to 1s, 2s and 3s, accountability is how you do that.” (21:12) (Dr. Pete)
“Show me how the money works in a business and I’ll show you the culture of that business.” (25:06) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Download your copy of the Accountability Worksheet here:
00:38 – Dr. Pete and Dr. Stephen introduces today’s topic, Troubleshooting Your Business
10:31 – Dr. Pete and Dr. Stephen take a moment to promote Imaging Services
11:20 – Dr. Pete and Dr. Stephen discuss the F1 Racing Analogy
16:50 – Dr. Pete and Dr. Stephen talk about the important role vision plays in troubleshooting your business
20:47 – Dr. Pete and Dr. Stephen walk through common chiropractic systems issues
23:17 – Dr. Pete and Dr. Stephen take a moment to promote Fortis & Digital Care 100
25:48 – Dr. Pete and Dr. Stephen provide advice on troubleshooting the training process
EPISODE QUOTES
“This coaching tool allows you a systematic approach to digging in and finding exactly why is something underperforming, where’s the problem, and what’s the root cause of the problem. Because, as CEOs, we don’t want to be emotional. We want to use data.” (02:21) (Dr. Stephen)
“What matters gets measured. And it’s so important to recognize that what we measure in our practice we are choosing those things to be our outcomes. What you measure is what you talk about, and what you talk about is what you bring about.” (06:41) (Dr. Stephen)
“Let’s troubleshoot this part of the domain of the business. And let’s troubleshoot because we’re not sure what it is that’s going on. And so simply by being able to slow down, stop and assess your business is actually a healthy thing to do. Don’t wait until you’re in trouble to troubleshoot.” (08:02) (Dr. Pete)
“This is what the Troubleshooting Form is all about. It’s about tuning the engine of your practice.” (14:53) (Dr. Stephen)
“The Troubleshooting Form isn’t just a CEO tool; it’s really a CEO skill. It’s a perspective that we show up to solve issues. It’s not about creating a dynamic where you’re assigning blame. It’s about unearthing root causes of issues so we can correct them.” (29:50) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Download your copy of the Troubleshooting Form here:
00:38 – Dr. Stephen introduces today’s very special guest, Bharon Hoag, who joins the show to share his background and discuss the work he’s doing with The Chiropractic Defense Council
11:06 – Dr. Pete and Dr. Stephen take a moment to promote SKED
12:02 – Dr. Stephen and Bharon discuss the importance of protecting the rights of chiropractors everywhere and the team they are assembling at The Chiropractic Defense Council
23:04 – The Armed Services Analogy and the opportunities COVID created for chiropractic
27:59 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Genesis
29:59 – Dr. Stephen and Bharon tease the upcoming Out of the Storm Summit
35:01 – Dr. Stephen thanks Bharon for joining the show and for the work he’s doing to serve chiropractic
EPISODE QUOTES
“One of our favorite quotes that drove a lot of what we did back in 2016 was from Buckminster Fuller. And it says, ‘To cause true change, you cannot fight the existing reality. You need to create a new reality that makes the old reality obsolete.’” (06:32) (Bharon)
“The intention [of the Chiropractic Defense Council] would be if somebody were to trespass on the rights of a practicing chiropractor anywhere in the world that we would have this team that was teched up and ready to be deployed to snuff out that situation, hit em hard, hit em loud, get some wins and make people think twice about picking on chiropractors.” (10:42) (Dr. Stephen)
“Our profession has literally the best product on the planet, in my opinion, and yet we fumble the football just about every time we get in the game.” (12:47) (Bharon)
“So we have our advisory board and those people are very respected throughout the industry and they bring something to the table that’s very different. Of all the organizations I’ve ever been on, I’ve never been a part of a group of people that are so focused, so talented, but they also have such a clear vision themselves.” (19:27) (Bharon)
“The pandemic created unbelievable opportunities for chiropractic. I know it was devastating in a lot of areas of our world. But for chiropractic as a profession, it was a pretty good thing for us because it changed the conversation of healthcare. It’s no longer sickness and not sick. It’s being healthy prepares you for sickness.” (24:10) (Bharon)
“We’re gonna keep working to make chiropractic the number one healthcare choice in the world.” (35:25) (Bharon)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Learn more about the Chiropractic Defense Council here:
Register for the FREE Out of the Storm Summit on July 23/24, 2021 here:
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Quarterly Reviews
10:43 – Dr. Pete and Dr. Stephen take a moment to promote SKED
11:40 – Dr. Pete and Dr. Stephen share some best practices for conducting quarterly reviews
23:27 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Genesis
25:34 – Dr. Pete and Dr. Stephen discuss the importance of setting time aside to connect with your team members individually at the appropriate time and place
EPISODE QUOTES
“The key is to create focus and accountability for your teams in a quarterly rhythm where you get everybody on the team together to get full chime in and buy-in around vision casting, product and process, goal-setting and the marketing machine.” (01:04) (Dr. Stephen)
“I think we all agree that if we do this right, meaning we get the right person in the right role doing the right work and doing it the right way, then this becomes a remarkable meeting.” (02:57) (Dr. Pete)
“When I started to meet with doctors and the team individually, I began to really connect with them. I saw the human being in front of me. They stopped being a tool to help me achieve my goals and they became a human being. And it really brought the human element into my practice, which I think I really needed.” (08:56) (Dr. Pete)
“If you want these meetings to be powerful, don’t have surprises. Go in ready. And guess who’s gonna get the most value out of you being prepared? Your team member! They’re going to feel so much more loved, appreciated and valued if you’ve actually taken time to prepare for the meeting.” (18:35) (Dr. Pete)
“It’s really important as your team grows and expands that you know and they know that there’s an appropriate place and time to have certain conversations and deal with certain things.” (27:38) (Dr. Pete)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Learn more about the Remarkable Vault here
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Remarkable Marketing Machine
03:38 – Dr. Pete and Dr. Stephen expound on the four key elements that comprise the Marketing Machine
07:20 – Dr. Pete and Dr. Stephen talk about the importance of having a Quarterly Marketing Report
08:55 – Dr. Pete and Dr. Stephen take a moment to promote SKED, Big Life Financial
10:37 – Dr. Pete and Dr. Stephen discuss the value of the Remarkable Practice Academy
13:42 – Dr. Pete and Dr. Stephen speak to the Marketing Plan & Marketing Calendar
16:28 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Genesis
18:33 – Dr. Pete and Dr. Stephen talk about the Marketing Team & the Marketing Budget
25:15 – Dr. Pete and Dr. Stephen provide best practices on executing this specific Board Meeting
EPISODE QUOTES
“We can all get caught up in the busyness of the day-to-day, the week-to-week and the month-to-month. It’s so critically important that we have a structure in place, a meeting rhythm in place, where the whole team gets together, picks up our head, looks around and says, ‘Where were we? Where are we? And where are we going next?’” (03:55) (Dr. Stephen)
“Having this marketing meeting gives you an opportunity to assess what you’ve done and come up with a plan.” (12:51) (Dr. Pete)
“Remember, clarity determines how fast and how far we’ll go. Clarity is your greatest accelerant. So you want to make sure that not only you see it in your mind’s eye, but actually everybody on your team can see it.” (14:11) (Dr. Stephen)
“I want you guys to have fun with this. Marketing can be a pain point and it can be hard, but we can decide to have fun with it. So, market in a way that makes sense to you.” (22:36) (Dr. Pete)
“I think everybody overestimates what they can do in a day but they underestimate what they can do in a quarter.” (26:40) (Dr. Stephen)
“The Remarkable Marketing Machine is your chance – as the CEO, as the COO, as the Marketing Director – to get it out of your head and into theirs so that you can say to your team,‘Shut your eyes. I want you to see what I see.’” (28:13) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Learn more about the Remarkable Vault here
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Remarkable Goal Setting
01:37 – Dr. Pete and Dr. Stephen break down the five reasons we have Board Meetings
08:17 – Dr. Pete and Dr. Stephen shout out some supporters of the podcast and encourage others to leave a review or send a note on what value you are getting from this show
11:06 – Dr. Pete and Dr. Stephen speak to the importance of planning these quarterly meetings well in advance
14:40 – Dr. Pete and Dr. Stephen take a moment to promote SKED & Big Life Financial
16:24 – Dr. Pete and Dr. Stephen talk about the premise of Table Talk
25:16 – Dr. Pete and Dr. Stephen stress the value of having a three-year view of your practice and a three-month view of your goals always
33:01 – Dr. Pete and Dr. Stephen discuss organizing goals categorically
35:20 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Genesis
40:44 – Dr. Pete and Dr. Stephen break down setting goals at an organizational level and at an individual level
43:30 – Dr. Pete and Dr. Stephen provide best practices for goal setting
EPISODE QUOTES
“There’s a big ‘Why’ behind why we have Board Meetings. And that’s really important for everyone to understand.” (04:55) (Dr. Pete)
“If you don’t build a remarkable team and if you don’t really follow through with this, you will, as the CEO, have to carry this mostly alone.” (12:11) (Dr. Pete)
“If Table Talk is hard for you, chances are you’re either not doing Workshop, or you’re not getting patients to attend Workshop, or your messaging is off in your Workshop. Here’s the deal, if you do Workshop right, you’re making Table Talk easier.” (16:48) (Dr. Stephen)
“Focus creates energy. Accountability creates energy. You know your results are always a reflection of your energy. Your business is always a reflection of your energy and your team’s energy.” (22:58) (Dr. Stephen)
“I love this three-year view of your practice all the time and a three-month view of your goals. I think that concept is absolutely vital.” (26:02) (Dr. Pete)
“That’s why we say at the quarterly pulse meeting, you also do your individual quarterly reviews. And this is how it works because you’ve now got the business goals and now we can effectively do individual goals.” (40:24) (Dr. Pete)
“Make sure they are SMART goals. I love this acronym. SMART goals stands for Specific, Measurable, Achievable, Relevant and Time-Based.” (43:46) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Learn more about the Remarkable Vault here
00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Remarkable Product and Process
05:34 – Dr. Pete and Dr. Stephen define the purpose of a business
08:53 – Dr. Pete and Dr. Stephen talk about why it is critical to get clarity on your product offering
14:01 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers & Perfect Patients
21:16 – Dr. Pete and Dr. Stephen speak to the path to a Remarkable Practice and identifying where the breakdowns occur throughout the process
25:27 – Dr. Pete and Dr. Stephen announce an exciting giveaway
EPISODE QUOTES
“The purpose of a business is to add value to another by solving a problem that they’re willing to pay you to solve for them. So, what is the value that you add to your community? What is your remarkable product? You have to know and your team has to know so you can convey it to your community.” (05:34) (Dr. Stephen)
“Confusion never converts. And what we’re talking about with confusion is product confusion. And that product confusion doesn’t convert, that starts at attraction.” (08:53) (Dr. Pete)
“I’m saying, ‘Are you crystal clear on your first product? Are you delivering your first product the way that it needs to be delivered? Do you have a process that supports that and are you succeeding?’ Don’t try to add in another product because your other product isn’t working, meaning it’s not generating the revenue and the public doesn’t seem to be buying it.” (09:29) (Dr. Pete)
“It’s so critical that you as the leader have total clarity around your process. You have to understand that for you to be able to convey to your team exactly how you deliver the value, you have to have that clarity first.” (16:19) (Dr. Stephen)
“This is what our Remarkable Process looks like. That’s where you’re gonna arrive at clarity, the clarity helps a person get beyond ‘why should I start chiropractic care’ to ‘why should I stay under chiropractic care?’ Because, ultimately, retention is a reflection of your clarity – your clarity as a leader, your team’s clarity, and your patient’s clarity – specifically clarity around the value of regular chiropractic care.” (27:40) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Learn more about the Remarkable Vault here
Download Your Copy of the ‘First 28 Months’ here
Join us for the US Conversion Immersion. Register Now!
00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Remarkable Vision Casting
06:37 – Dr. Pete and Dr. Stephen speak to the importance of gaining clarity on what success looks like for your business
11:14 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers & Perfect Patients
12:53 – Dr. Pete and Dr. Stephen expound on the many benefits of vision casting and how it goes hand in hand with core values
20:39 – Dr. Pete and Dr. Stephen share how Board Meetings can be used to achieve alignment
25:41 – Dr. Pete and Dr. Stephen talk about the importance of having an Accountability Chart
EPISODE QUOTES
“You vision always has to be looking farther ahead. You have to be looking down, farther ahead. Most of the people who are working on your team, they’re not thinking much farther than today. So the only person that’s actually going to do this for the organization is you.” (04:04) (Dr. Pete)
“It always starts with vision. And clarity of the vision will determine exactly how far and how fast we go.” (11:05) (Dr. Stephen)
“Vision is a pulling force; it pulls people in.” (17:00) (Dr. Pete)
“Let’s talk about success for a minute because you teed up this conversation around what does success really mean? The key is that it’s going to be a very unique and personal experience. No one can tell you what success looks like to you. Dr. Pete and I are very aligned with this.” (18:40) (Dr. Stephen)
“What are the key performance metrics for me this quarter that moves us forward towards tone, two, three steps closer to the next, the ultimate vision that I see and I can articulate.” (24:39) (Dr. Pete)
“The COO owns the now, whereas the CEO owns the next.” (29:01) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Learn more about the Remarkable Vault here
Join us for the US Conversion Immersion. Register Now!
00:37 – Dr. Pete and Dr. Stephen introduce a new series and dive into today’s topic, Board Meeting Overview
09:49 – Dr. Pete and Dr. Stephen take a moment to promote Innate Radiology
11:58 – Dr. Pete and Dr. Stephen speak to the importance of having a long-term view of your business as CEO
15:20 – Dr. Pete and Dr. Stephen break down the four different types of Board Meetings
18:31 – Dr. Pete and Dr. Stephen stress the importance of planning out Board Meetings for the remainder of the year and ensuring everyone on your team is in attendance
22:32 – Dr. Pete and Dr. Stephen take a moment to promote Atlas and Perfect Patients
24:18 – Dr. Pete and Dr. Stephen discuss the importance of creating clarity on your vision
28:56 – Dr. Pete and Dr. Stephen recommend when to host these Board Meetings
33:14 – Dr. Pete and Dr. Stephen talk about the value of preparation and setting aside time to work on your business
EPISODE QUOTES
“We want to help you take your business to another level. We know that, for us to grow to the next level, we’ve got to do things differently.” (01:39) (Dr. Pete)
“Board Meetings are about teams. Whether you’re a team of two or a team of twenty-two, a Board Meeting is about coming together as a team. It’s about meeting together as a team. It’s about getting on the same page as a team. It’s about slowing down at a very specific moment in the year to assess, to plan, to prepare for what’s next.” (07:53) (Dr. Pete)
“None of us wants to be busier. We all want to be more productive. This mechanism of the Board Meeting will help you make that happen.” (14:37) (Dr. Stephen)
“This is what the vision casting moment is about. It’s about you having that moment where you share your heart, you cast that vision. It’s so important to make sure everyone is connected.” (18:31) (Dr. Pete)
“You should be setting a vision that is the manifestation of the core values of that business. You should be setting that in such a compelling and clear way that it’s gonna attract the people that share your core values and buy into that vision story. And you’re gonna recruit them to help you manifest it.” (26:20) (Dr. Stephen)
“We recommend that, number one, these meetings happen quarterly. And, number two, that the entire team is there. Now, when exactly does this meeting happen? We recommend that you do this right towards the end of the quarter.” (28:56) (Dr. Pete)
“These Board Meetings will set the frame for your year. And remember, whoever sets the frame wins the game.” (32:34) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Learn more about the Remarkable Vault here
Join us for the US Conversion Immersion. Register Now!
00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, The Replatients Gap
06:23 – Dr. Pete and Dr. Stephen stress the importance of tracking your metrics and stats
08:49 – Dr. Pete and Dr. Stephen take a moment to promote Innate Radiology
13:13 – Dr. Pete and Dr. Stephen talk about the critical role compliance plays
21:38 – Dr. Pete and Dr. Stephen take a moment to promote Atlas and Perfect Patients
23:28 – Dr. Pete and Dr. Stephen talk about the Desperation Cycle
26:44 – Dr. Pete and Dr. Stephen share a helpful resource, The Remarkable Vault
28:54 – Dr. Pete and Dr. Stephen invite listeners to join them in their upcoming Conversion Immersions
EPISODE QUOTES
“We break this down into fuel, air and spark. We talked about it how your new patients coming in is the fuel. The marketing is the spark and the money is the air. If you want to get your business going and growing, you have to have the fuel, the air and the spark. And that’s how you ignite the fire.” (02:17) (Dr. Pete)
“When you start talking about metrics, you can’t master what you don’t measure. To grow your business, you’ve gotta know your business, which means you’ve got to know your numbers.” (11:08) (Dr. Stephen)
“You’re in the compliance business. As soon as you recognize that, compliance leads to everything you want. Compliance means following the doctor’s recommendations for care. And compliance to the doctor’s recommendations for care leads to better health outcomes for your patients.” (13:18) (Dr. Stephen)
“You have to have a standard with which you operate. Like you said, doctor’s recommendations. What is that? It’s a standard. Standard of what? Standard of care. We’re not telling you what it should be. We’re saying you need to have one. Why? It’s right for the patient, for you, for your CAs and for your team.” (15:56) (Dr. Pete)
“When you’re in a desperation energy, it’s actually hard for you to be kind. It’s very hard to be loving. It’s hard to be generous. When you’re in a Desperation Cycle, what ends up happening is it’s a vicious cycle and you have to break free of that.” (24:29) (Dr. Stephen/Pete)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Learn more about the Remarkable Vault here
Join us for the US Conversion Immersion. Register Now!
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Money Gap
05:04 – Dr. Pete and Dr. Stephen talk about why timing is everything
09:27 – Dr. Pete and Dr. Stephen stress the importance of directing your energy and focus effectively
11:32 – Dr. Pete and Dr. Stephen provide some ‘no cost’ marketing activities
13:01 – Dr. Pete and Dr. Stephen delve deep into The Money Gap
20:54 – Dr. Pete and Dr. Stephen talk about incrementally building up your marketing budget
26:38 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and CLA
30:08 – Dr. Pete and Dr. Stephen speak to the importance of getting out of the office to grow your practice
33:17 – Dr. Pete and Dr. Stephen provide additional no and low cost marketing activities, including digital tactics
44:34 – Dr. Pete and Dr. Stephen introduce The Remarkable Vault
EPISODE QUOTES
“We saw a big resurgence here in 2021 in Q1. And here we are in 2021 Q2 and we know that that now is the time and we’re calling this the Roaring 2020s.” (03:44) (Dr. Pete)
“I want to talk about two things: where is your energy and where is your focus? We want to talk about that through the lens of your marketing and where you’re going to invest the resources of your energy, your focus and your money.” (09:28) (Dr. Pete)
“Patient education is one of the most powerful ways to get your marketing going.” (12:06) (Dr. Pete)
“You want to be investing approximately ten percent of the revenues that you want to reach by the end of the Quarter every Quarter.” (16:11) (Dr. Stephen)
“What I want to say is that over the rest of this year, start to plan your budget incrementally to increase. So, don’t go from three to ten. Go from three to four, from four to six, from six to seven, from seven to eight.” (20:54) (Dr. Pete)
“The reality is that you are the messenger because marketing is a message.” (31:47) (Dr. Stephen)
“This is your lane, this is your time. We talked about networking. It’s time to get back out and start shaking hands with other business owners and other leaders in your community.” (40:25) (Dr. Pete)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Learn more about the Remarkable Vault here
Join us for the US Conversion Immersion. Register Now!
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, How the Top Chiropractors Build World Class Teams
07:08 – Dr. Pete and Dr. Stephen stress the importance of building a remarkable practice through a world class team
11:48 – Dr. Pete and Dr. Stephen begin the break down the 25 criteria for team-building success
13:20 – Dr. Pete and Dr. Stephen stress the importance of having Accountability and Organizational Charts
18:45 – Dr. Pete and Dr. Stephen break down the Baseball Analogy
20:21 – Dr. Pete and Dr. Stephen discuss the value of having well-defined roles and descriptions and hiring people that share your core values
25:38 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and CLA
32:13 – Dr. Pete and Dr. Stephen talk about identifying the right role
39:24 – Dr. Pete and Dr. Stephen discuss the importance of training
49:27 – Dr. Pete and Dr. Stephen finish up by sharing why a practice with a world class team can no longer be about one person (you)
EPISODE QUOTES
“The market for chiropractic, the marketplace, the need for chiropractic has grown more than ever before. It is absolutely vital that we are building remarkable businesses, that we are firing on all cylinders with these domains.” (07:16) (Dr. Pete)
“You cannot have a clear and current Accountability Chart if you don’t have a clear and current Org Chart.” (15:24) (Dr. Pete)
“It comes down to the ‘Four Rights.’ It’s getting the right people into the right seats, doing the right work, the right way.” (17:17) (Dr. Stephen)
“The first ‘Right’ of the ‘Four Rights’ to get right is that number one we won’t settle for less than A-players. And one of the first criteria to determine if this is an A-player is they share our core values.” (23:26) (Dr. Pete)
“Vision stories have seasons and so do teams. I like to think that people are with us for a reason or a season.” (29:12) (Dr. Stephen)
“We have a culture, just the same as you, where there’s always a more excellent way. And we train to discover that.” (42:19) (Dr. Pete)
“We want visibility into our business. We want accountability, because we know that accountability drives productivity.” (47:09) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Download your copy of the Clinicoscopy Team Building Success Score PDF here
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Clinicoscopy: Retention Audit
06:20 – Dr. Pete and Dr. Stephen begin the break down the 25 criteria for retention success
11:53 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
12:55 – Dr. Pete and Dr. Stephen continue to list the 25 criteria for retention success
16:07 – Dr. Pete and Dr. Stephen explain the Helium Balloon Transformation
17:50 – Dr. Pete and Dr. Stephen stress the importance of compliance to care plans
24:48 – Dr. Pete and Dr. Stephen talk about the value of reporting systems and measuring outcomes
26:06 – Dr. Pete and Dr. Stephen discuss the three Ps: Purposeful, Possible and Profitable
27:33 – Dr. Pete and Dr. Stephen encourage listeners to download a copy of the Clinicoscopy Retention Success Score PDF
EPISODE QUOTES
“So you actually are always cross-referencing. Each domain doesn’t’ stand alone. There’s no siloing going on between attraction, conversion and retention. They all are interlaced and interconnected.” (06:39) (Dr. Pete)
“What we’re doing is we are creating what we call true conversion in the remarkable practice, which means we’re gonna start them so they stay. So, we wanna make sure that we start the relationship off with clear expectations. Pause. Clear expectations and honest agreements.” (08:23) (Dr. Stephen)
“This is the story that chiropractors tell themselves all the time. Listen, we know the truth, if great adjustments just created great retention, we’d all have more patients than we could possibly see. If great results from chiropractic care just created naturally more retention, we’d all have more new patients than we could possibly see. ” (09:05) (Dr. Stephen)
“Frankly, in order for your patients to really understand and appreciate and want regularchiropractic care across their lifetime, they’re gonna need to appreciate that chiropractic is a lifetime success strategy for healthy human beings.” (10:56) (Dr. Stephen)
“We talk a lot about the value of table talk. We talk about how your ‘adjustatorium’ is a continual education center.” (14:35) (Dr. Pete)
“As CEOs, you are in the compliance business. Everything that we do in the Remarkable Practice is to create greater compliance. Compliance means that the patients follow the doctor’s recommendations for care.” (18:02) (Dr. Stephen)
“People’s goals change. Remember, it’s not about just getting goals in the beginning. It’s continually getting goals from people, always keeping them looking ahead and seeing how are we gonna help you on your journey to your destiny and where you want to go.” (21:56) (Dr. Pete)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Download your copy of the Clinicoscopy Conversion Success Score PDF here:
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Clinicoscopy: Sales Audit
03:36 – Dr. Pete and Dr. Stephen take a moment to promote SKED and Big Life Financial
08:00 – Dr. Pete and Dr. Stephen begin the break down the 25 criteria for conversion success
14:55 – Dr. Pete and Dr. Stephen speak to the importance of clear and congruent recommendations
21:09 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Spinal Hygiene
23:08 – Dr. Pete and Dr. Stephen talk about the value of offering multiple payment options
28:34 – Dr. Pete and Dr. Stephen stress the importance of getting patients to commit to their care plan
32:20 – Dr. Pete and Dr. Stephen talk about mapping out expectations and agreements with your patients
35:12 – Dr. Pete and Dr. Stephen encourage listeners to download a copy of the Clinicoscopy Conversion Success Score PDF
EPISODE QUOTES
“We know that what the world needs right now is chiropractic. And what chiropractic needs right now is more successful chiropractors.” (06:05) (Dr. Stephen)
“That empathetic connection is the most important part of this process because if a person doesn’t feel heard, they’re not gonna be ready to listen.” (12:34) (Dr. Stephen)
“So I can say this to you that my recommendations for care for you are based on two things: your goals, what you want to achieve, what success looks like to you, and my findings about you. So it’s all about them. You see how important that is.” (15:32) (Dr. Pete)
“We have an awesome business model in chiropractic. Money follows value and you should be hugely profitable.” (20:54) (Dr. Stephen
“The value of the auto debits and the EFTs is it’s a clinical benefit for the patient. This benefits the patient clinically because healing is an energy and this enables us to focus on your healing when you’re here.” (25:32) (Dr. Pete)
“When you have eighty-five percent or more of your patients on a pre-schedule or mapped out their entire care plan, it is far more likely that your team is gonna be empowered and equipped to be able to manage those relationships.” (30:30) (Dr. Pete)
“Nothing will suck the energy out of your practice, your team and your business than you not disciplining people that are out of integrity. It’s an act of kindness, frankly.” (34:41) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Download your copy of the Clinicoscopy Conversion Success Score PDF here:
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Marketing Audit
02:52 – Dr. Pete and Dr. Stephen take a moment to promote SKED and Big Life Financial
09:19 – Dr. Pete and Dr. Stephen expound on two attributes of a great CEO
12:14 – Dr. Pete and Dr. Stephen break down five audits to assess your practice
14:59 – Dr. Pete and Dr. Stephen stress the importance of having a 12-month long marketing calendar
22:18 – Dr. Pete and Dr. Stephen take a moment to promote LVRG Media and Spinal Hygiene
24:36 – Dr. Pete and Dr. Stephen speak to the value of engaging your tribe of patients
31:30 – Dr. Pete and Dr. Stephen talk about digital marketing and social media
43:16 – Dr. Pete and Dr. Stephen encourage listeners to download a copy of the Clinicoscopy Attraction Success Score PDF
EPISODE QUOTES
“It’s either gonna be death by a thousand cuts or growth by a thousand beams of light. And we’re hoping that we’re gonna give you an opportunity to take these boxes and see your practice growing where incremental changes make geometric growth.” (09:03) (Dr. Stephen)
“We want to get into the practice as CEOs of having a plan, especially when it comes to marketing. It’s not just enough to have a plan for the next week or month. What we recommend is that you have a plan for the next twelve months. This is really important especially if you want to have a remarkable life as part of a remarkable practice.” (16:07) (Dr. Pete)
“There’s never been a better time or even easier time to be able to not only have engagement but measure engagement and manage engagement of your patient than it is right now.” (24:51) (Dr. Pete)
“As human beings we want to be connected, we want to be accepted and we want to be respected. And your place of business could be where that happens. You could be that magic place.” (28:12) (Dr. Stephen)
“Reviews are as powerful, if not more powerful than a referral.” (35:13) (Dr. Stephen)
“It’s all about who’s gonna be number one in town. And we know that the person that ranks number one in Search is getting forty-three percent of the leads.” (42:27) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Download your copy of the Clinicoscopy Attraction Success Score PDF here
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Top Chiropractor Project
04:03 – Dr. Pete and Dr. Stephen take a moment to promote CLA and SKED
11:33 – Dr. Pete and Dr. Stephen speak to the criteria to determine what business, practice and doctors should be featured as Top Chiropractor
15:45 – Dr. Pete and Dr. Stephen stress the importance of seizing this opportunity
19:28 – Dr. Pete and Dr. Stephen take a moment to promote LVRG Media and Spinal Hygiene
20:50 – Dr. Pete and Dr. Stephen unpack the four-legged stool of The Remarkable Practice
28:21 – Dr. Pete and Dr. Stephen introduce a profound tool for assessing your business, the Clinicoscopy
34:11 – Dr. Pete and Dr. Stephen tease future episodes of this series on auditing your business
EPISODE QUOTES
“This is not a marketing initiative. This is a healthcare initiative. We want to elevate chiropractic to its proper place in the health marketplace, which means that we want to make sure that we are shining the lights on the right practices.” (08:15) (Dr. Stephen)
“Not desperation but absolute need for help and guidance to define, ‘what is this?’ What are the attributes, what are the characteristics of this practice, this top chiropractor? Who should be featured? Which business, which practice, which doctor should be featured?” (12:35) (Dr. Pete)
“We knew we wanted to come alongside and be a part of this project. It’s essential for us because we know where we’re going.” (15:37) (Dr. Pete)
“We recognize that when you look at the way Search works is if you’re top ranked, you’re gonna get forty-five to fifty percent of the attention. Period. Straight up.” (16:18) (Dr. Stephen
“Within the context of chiropractic, there’s many different techniques. So, this is not a technique conversation; this is a results conversation.” (21:05) (Dr. Pete)
“Knowing is the beginning of doing things differently.” (31:02) (Dr. Pete)
“We’re in the business of saving lives. And if we’re in the business of saving lives, we should run businesses that act like that. We should be running businesses that back that statement up and where people can confidently go and say, ‘I’ll send my mother there. I’ll send my brother there.’” (35:59) (Dr. Pete)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Developing and Keeping the Right Associate – Part 5
04:21 – Dr. Pete and Dr. Stephen take a moment to promote CLA and LVRG Media
06:24 – Dr. Pete and Dr. Stephen express why it is so critical to identify and hire the right associate doctor
12:47 – Dr. Pete and Dr. Stephen talk about characteristics of ‘A-players’ and the importance of scalability and durability
16:31 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Genesis
18:34 – Dr. Pete and Dr. Stephen continue to discuss how to identify an ‘A-player’
23:14 – Understanding the cost of not hiring the right associate doctor or letting the right associate doctor get away
EPISODE QUOTES
“You want to set the relationship up for a graceful and profitable exit – whatever that looks like – for everybody. So we’ve gotta keep clarity and inspiration in front of the doctor.” (02:11) (Dr. Pete)
“You start painting a vision story for them [the associate doctor]. You start painting a picture and you lay that out there in front of them so they can see their own pathway, their own runway to success.” (12:05) (Dr. Stephen)
“If we tolerate not having A-players on certain positions of our team, one very sure way to sabotage and undermine the relationship with any doctor is if we allowed for and tolerated people who are not ‘A-players’ in other positions in the business.” (13:15) (Dr. Pete)
“An A-player, they love clarity. They want to know what a win looks like. They love to be trained and equipped in the behaviors that they’re responsible for. And then they love to know what their goals are.” (19:44) (Dr. Stephen)
“One of the statements I always say is, ‘Count the cost.’ And that’s usually a statement that I’ll make to somebody before they make a decision.” (23:14) (Dr. Pete)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Get more information on the REM Associate Program here
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Training and Equipping the Right Associate – Part 4
08:07 – Dr. Pete and Dr. Stephen highlight the value of the onboarding process
16:38 – Dr. Pete and Dr. Stephen talk about the importance of aligning with an associate who shares your core values and vision
19:11 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
20:46 – Dr. Pete and Dr. Stephen talk about making your onboarding memorable
27:38 – Dr. Pete and Dr. Stephen discuss equipping associate doctors with the tools necessary to be successful and why training is the best return on investment (ROI)
EPISODE QUOTES
“Remember, it’s a system. If you miss one of the steps in the system and you don’t get it right and you try to skip to this part, it doesn’t work.” (05:28) (Dr. Pete)
“When you have that A-player that comes across as intelligent and articulate and enthusiastic and they’re doing great, that’s when you want to lean in further.” (09:47) (Dr. Stephen)
“In our clinic, we continue to just work the system and work our process and train on everything. Because we want to make sure that I can, with great confidence, trust the process with the patient on the journey. Well, the same applies here.” (11:13) (Dr. Pete)
“Remember, when we talk about the Four ‘Rights,’ it’s getting the right person in the right role doing the right work the right way. That person, the first step in this process, is A-players only. Period. Hard stop. A-players only who share your core values and buy into your vision story.” (16:38) (Dr. Stephen)
“What makes a memory a memory is we remember them. That’s why it’s a memory, because it’s remembered. So, think about how you can make your onboarding memorable and make it a good memory.” (21:45) (Dr. Pete)
“The key component to an A-player is that A-players love to train.” (32:04) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Get more information on the REM Associate Program here
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Onboarding the Right Associate – Part 3
06:45 – The importance of setting clear expectations and honest agreements
14:41 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
15:24 – Dr. Pete and Dr. Stephen expound on the Energy Equation
20:13 – Dr. Pete and Dr. Stephen analyze two chiropractic avatars: the Business Builder and the Care Giver
30:29 – Dr. Pete and Dr. Stephen encourage listeners to reach out to them for support
EPISODE QUOTES
“All successful and productive long-term relationships always start with two things in common: clear expectations and honest agreements.” (06:51) (Dr. Stephen)
“It is about the expectations and agreements with every single member of your team. If I looked at your Organizational Chart and I look at your Accountability Chart, I want to know, ‘Have there been clear expectations and agreements set with every player and every position on your team.” (09:39) (Dr. Pete)
“This brings us right back to the energy equation, which is the law of the jungle. Your practice – your business – will always be a reflection of your energy, your team’s energy and your associate doctor’s energy.” (15:24) (Dr. Stephen)
“The retention person is such an important strength – such an important skill. There’s a high level of maturity that’s needed here to have great retention. There’s a high level of capacity you have to have to love people and serve people.” (23:59) (Dr. Pete)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Get more information on the REM Associate Program here
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Finding the Right Associate – Part 2
05:45 – The football analogy
07:55 – The Business Builder vs. the Caregiver
13:09 – Dr. Pete and Dr. Stephen break down the other different avatars of chiropractors
15:03 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
19:54 – Dr. Pete and Dr. Stephen share the three-legged stool that must be addressed during the vetting process
EPISODE QUOTES
“Superstars come in all different shapes and sizes and they play different roles. When you’re a superstar you don't necessarily have to be a carbon copy of you, doc. You’re not just hiring a mini-me. What we’re looking for is a person that’s a superstar in their role.” (04:11) (Dr. Stephen)
“When you’re considering the avatar for who it is that you’re looking for, it goes back to your practice model. It goes back to what you’re trying to accomplish. It goes back to the type of practice you have now. It goes back to the end in mind.” (06:59) (Dr. Pete)
“I want to take good care of people, educate them, change the way they think about their health potential, deliver great healthcare. That’s really the caregiver chiropractor.” (12:09) (Dr. Stephen)
“If you’re a pickup truck, you need things hooked up to your back. You need things loaded into you. If you’re not doing that, you’re to going to be fulfilling your purpose and you will not be fulfilled.” (17:50) (Dr. Pete)
“Three parts to the stool to making sure you do this interview process right – the vetting process – are number one: objective, number two: subjective and number three: historical.” (20:16) (Dr. Pete)
“You put the wrong avatar in the wrong model, it’s gonna be pain, suffering, failure and expense. It’s the lose-lose-lose.” (21:46) (Dr. Stephen)
“I’m a chiropractor. I’m a lover and I’m a fixer. I love everyone and I think I can fix anyone, so I’m a terrible interviewer.” (23:28) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Get more information on the REM Associate Program here
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Finding the Right Associate – Part 1
08:39 – Dr. Pete and Dr. Stephen expound on the role your vision story plays in hiring an associate
14:02 – Dr. Pete and Dr. Stephen speak to the value of answering the question, ‘What are you trying to accomplish when hiring an associate doctor?’
20:13 – The Offensive Line analogy
23:52 – Dr. Pete and Dr. Stephen discuss the importance of having perspective
27:01 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
30:56 – Dr. Pete and Dr. Stephen discuss how to know when you’re ready to hire an associate
36:25 – Dr. Pete and Dr. Stephen talk about the importance of answering the question, ‘Can you afford to hire an associate doctor?’
40:45 – Dr. Pete and Dr. Stephen discuss starting with the end in mind
43:37 – Dr. Pete and Dr. Stephen tease future episodes of this five-part series
EPISODE QUOTES
“The truth is, 67% of associate doctor relationships fail. And that’s a terrible statistic for chiropractic because when you do this right – and you can do this right – it’s a win, win, win.” (04:36)
“You were lucky if you went to a chiropractic college that taught you the art, the science and the philosophy.” (07:15)
“The pitfall that we are committed to helping you avoid is hiring an associate before you have clarity on exactly what you want to accomplish.” (08:52)
“So there’s really five fundamental questions that we want to focus on answering: what, how, where, when and who? And as you know with the Rubik’s Cube – solving the puzzle of your business – we have to start with number one, which is vision. And that’s where we’re starting today.” (09:25)
“The idea of perspective is actually seeing above where you are. It’s the capacity to see where you’ve been and where you’re going at the same time. It’s the hindsight and foresight. That’s perspective.” (23:59)
“There’s so many different tracks, opportunities, models and ways to do this well. But here’s the key, each one of these models calls for a specific human being. And you’ve gotta know that before you even start interviewing, never mind hiring.” (30:16)
“The economic model will either drive talent into your practice or it will drive talent out of your practice. You get to decide.” (38:12)
“And that’s the goal. That’s win-win. Graceful and profitable is really the remarkable standard that we are holding ourselves to and that we are holding you to as well.” (42:28)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Get more information on the REM Associate Program here
00:38 – Dr. Pete and Dr. Stephen introduce today’s episode featuring a Digital Marketing Expert Panel
05:07 – Introducing today’s panel of experts
17:41 – Chiropractic marketing
19:38 – The panel discusses the importance of understanding what should be done by you, with you and for you as a CEO
30:04 – Lauren provides her thoughts on authenticity
32:33 – The importance of remaining patient in your marketing
34:35 – Dr. Patrick speaks to a unique platform he developed to attract and retain more people
40:51 – Dr. Pete and Dr. Stephen take a moment to promote the New Patient Attraction Immersion event
43:30 – Dr. Kirby discusses advertising strategies his practice utilizes
47:04 – Dr. Bo speaks to the pitfalls and must-haves for those looking to launch their own website
49:24 – The importance of building a story through content and context
57:01 – How to remain consistent in promoting your practice
1:00:15 – The panel of experts provides one final piece of advice to heed during these trying times
EPISODE QUOTES
“I think consistent connection with your people is something that every doc needs to be able to look for.” (11:00)
“Marketing is about generating those leads right? So, marketing comes down to communicating. Marketing is about communicating a message. What we’re looking at here is a bunch of expert communicators. They communicate in different ways, platforms and formats, but it’s all about communication.” (18:18)
“As a doctor and a CEO, you need to figure out what your differentiating factor in the marketplace. What makes you you? Why to people come to you specifically?” (26:13)
“If your voice is relatable, it’s empathetic and it’s authentic, you’re guaranteed to have people gravitate towards you.” (30:56)
“We leverage the doctors we have and some of their content to help lift others out of that hole. So, no matter what level you’re at in chiropractic, we can help you.” (44:04)
“You gotta have a story. You gotta have a brand story and understand that you’re not here to be the hero of the story; you’re here to basically help guide them along the process.” (49:24)
“Creating content – and doing it in a way that’s actually gonna move the needle for your practice – the only way that gets done is if you’re accountable to somebody.” (1:00:05)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Join us for the Virtual Attraction Immersion. Register Now!
Building a Storybrand
Local Viking
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, External Marketing Framework
09:15 – Dr. Pete and Dr. Stephen speak to the communications pivot that must take place in this new framework
16:22 – Dr. Pete and Dr. Stephen break down what they wish to accomplish with this new framework and provide three specific stories on how to apply it
23:07 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
25:09 – Dr. Pete and Dr. Stephen expound on the power of perspective and agility
EPISODE QUOTES
“When we said you have to show up with a plan but you can’t be attached to the plan, we recognized that we need to have a Plan A, B, C and maybe even a Plan D tucked in our back pocket. That’s what 2021 is gonna call for.” (03:14)
“Like all things, CEOs always look at every situation and say, ‘There’s always a tradeoff.’ That’s how mature business people and leaders look at everything. There’s always a tradeoff.” (04:54)
“What we’re giving you is this concept – this framework – that the way that you’re communicating is what’s different, not the value of what you’re communicating, not the need or demand if that. And as a result of that, we simply have to adjust the way we’re doing that.” (10:58)
“People move on emotion. So we want to build the emotion to the call-to-action.” (14:12)
“The best, most productive chiropractic workshops in the world teach your listener how chiropractic is the bridge to help them get what they want.” (18:32)
“I hope you see what we see, which is that it’s about agility. In 2021, how are we gonna market, how are we gonna reach our community? I hope you see it right now that the potential is limitless.” (31:01)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Join us for the Virtual Attraction Immersion. Register Now!
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The One: Growth from Within
05:12 – Dr. Pete and Dr. Stephen discuss the value of internal marketing
11:43 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
15:17 – Dr. Pete and Dr. Stephen identify three critical questions to identify The One who needs chiropractic care
EPISODE QUOTES
“Being the CEO is about leverage.” (01:52)
“When you’re promoting more than one thing, you’ve promoted nothing. So you’ve got to be able to narrow your focus. You’ve got to get really clear on exactly who you’re speaking to. If you try to promote to everyone, you’ll promote to no one.” (06:36)
“So when a new patient comes into my office, in 2021 and they go through my Day 1, they go through my Day 2, they go into my Better Results Faster,’ guess what I’m gonna tell them? There’s gonna be a slide in my workshop that says this: ‘Who’s the one in 2021?’” (09:30)
“Don’t try to be the person who makes the decision for your friend or your neighbor or your loved one. Let them decide. Your job is just to bring them to the water. They get to decide if they’re going to drink.” (18:42)
“The dragon we have to slay as chiropractors is obscurity.” (21:13)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Agile Marketing
06:07 – Dr. Pete and Dr. Stephen stress the importance of having a game plan, setting goals and taking action now
08:44 – Dr. Pete and Dr. Stephen reintroduce the acronym APPEAR and how to apply it to your marketing plan
15:43 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
16:25 – Dr. Pete and Dr. Stephen discuss what it means to be agile
22:45 – Dr. Pete and Dr. Stephen provide specific best practices for your marketing plan
EPISODE QUOTES
“It’s just an amazing thing to see that the podcast is really working to educate, develop and equip doctors and get them to these places where they’re discovering that there’s a better way to run their business.” (02:24)
“We don’t have the luxury of not having a goal and not having a plan, because if we truly are in the business of saving lives, we have to have a plan, a tactic, an approach to reach the people in our office and in our communities and there are ways to do that.” (08:12)
“The natural state of a principled chiropractic practice is growth. And, if you’re not freely and readily growing, there’s something interfering.” (10:32)
“You can’t pivot if you don’t have your feet firmly set on a foundation. You can’t pivot in mid-air.” (14:20)
“When you’re doing marketing you have to be gritty. There has to be an energy behind this that’s just full of passion and perseverance and persistence where we’re looking at a long-term picture.” (19:52)
“You don’t have to be an expert at digital marketing. But you do have to have an expert team of digital marketers.” (27:18)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
00:38 – Dr. Pete and Dr. Stephen introduce today’s guest, Ken Stillwell, who speaks to his role as COO at PegaSystems
09:45 – Ken speaks to key strategies that successful owners implement to identify the things they should be focused on
16:59 – The importance Ken places on having a rock solid value system
18:44 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
20:05 – Advice Ken would give to ‘super-performers’ in the chiropractic industry
32:58 – Why the role of the COO cannot be understated
EPISODE QUOTES
“I always joke that I’ll write a book someday called, ‘Being Number Two’ because I’ve been a number two at almost every single company that I’ve been at since I was twenty-eight years old.” (05:41)
“One of the biggest hurdles that I’ve found is that entrepreneurs found a way to make their way. And they do it the way they view that it’s comfortable for them to be successful. And the more that they can break away from that and say, ‘I want an outcome,’ the better.” (11:27)
“There’s a couple different ways that normally every problem can be solved. That’s one anchor which is this belief that you’re focused on outcomes. You’re not just focused on how you do it, you’re focused on what outcome you want, because that will empower people to focus on those outcomes.” (12:26) (Ken)
“You have to be careful that the individuals that you put in your organization don’t stray from your value system.” (17:30)
“The first thing I would say is commit to mentoring, commit to teaching, commit to monitoring and measuring. But let them do it. Don’t manager, mentor. Because you’ll be amazed at what people can do if you give them an opportunity.” (28:27)
LINKS MENTIONED
Ken’s LinkedIn
PegaSystems’ Website
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Download your copy of the 90-Day CEO Project Planner here
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, How to Address Unfinished Business
05:07 – Dr. Pete and Dr. Stephen break down the acronym APPEAR and why it should be applied throughout your business
14:38 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
15:20 – Dr. Pete and Dr. Stephen speak to the value of the 90-day CEO Project Planner
19:56 – Dr. Pete and Dr. Stephen share the Parking Lot analogy
EPISODE QUOTES
“When you focus on the things you don’t have influence over, your influence contracts. Whereas if you really focus on those things where you do have influence, your influence grows. And that’s what we all want.” (03:50)
“There’s an equation that we follow as productive, successful CEOs running productive, successful businesses. And that is, Assess, Plan, Prepare, Execute, Assess Repeat. And the acronym we use for that is APPEAR. We want your positive outcomes to appear.” (05:16) (Dr. Stephen)
“If you don’t do the Assess on the bookends, what ends up happening is you’ll repeat but you’ll never grow or improve. So you’ll end up spinning your wheels. You’ll have friction but no traction.” (08:09)
“This framework applies to all the aspects of your business. And as you innovate – as you adapt, as you’re agile – you continue to use APPEAR so that you continue to manifest your vision.” (10:33)
“I’m going into the next couple years as a leader who’s committed to being agile and saying, ‘I’m gonna show up with my Plan and my Prepare. And part of my prepare is that I’m going to be prepared to be agile.’” (14:26)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Download your copy of the 90-Day CEO Project Planner here
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, 2021 Business Word of the Year: Agile
08:02 – Dr. Pete and Dr. Stephen discuss the importance of setting the correct frame of mind
11:56 – Dr. Pete and Dr. Stephen take a moment to promote the two-day, Remarkable Team Building Immersion
16:22 – Dr. Pete and Dr. Stephen identify and define five ways of being agile
EPISODE QUOTES
“CEOs step in, lean in and make a proclamation.” (03:53)
“When we look back, we learn lessons and we apply those lessons to now. That’s called wisdom.” (05:23)
“Our mission hasn’t changed. Our vision hasn’t changed. Out purpose hasn’t changed. The value that we deliver hasn’t changed. The way that we deliver it has to change. That was a pivot.” (09:01)
“We actually develop through pivoting the understand that, to be truly successful in business long-term, you have to be agile.” (15:14)
“If you look at how grit is defined it’s passion, perseverance and persistence. That’s how we define what grit it. Passion, perseverance and persistence for what? For the long-term.” (17:18)
“If we’re gonna be agile, we’re going to exercise the leadership muscle. And the leadership muscle answers the question ‘Who do I need to become?’ It’s a becoming.” (18:39)
“Whoever sets the frame wins the game.” (20:55)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Join us for the Virtual Team Building Immersion on January 15th & 16th Register Now!
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Lessons Learned in 2020
05:32 – Dr. Pete and Dr. Stephen share their biggest takeaways from 2020
12:46 – Dr. Pete and Dr. Stephen take a moment to promote the two-day, Remarkable Team Building Immersion
14:49 – Dr. Pete and Dr. Stephen discuss the importance of having successful and productive long-term relationships rooted in honest expectations and agreements
23:16 – Dr. Stephen opens up about one of the most impactful moments of his life and how it impacts him today
29:29 – Dr. Pete and Dr. Stephen discuss how they are approaching 2021
EPISODE QUOTES
“There were so many lessons that were learned this year. I believe that our priorities became more refined, our visions became clearer and our convictions became sharper.” (01:48)
“I do see this as an inflection point in chiropractic. Not despite the COVID-19 situation or despite the current chaos, confusion, crisis or distraction. I’m gonna make the argument it’s because of it.” (04:04)
“Character is forged in the crucible of life. Strength is developed through the pain and suffering. There is always light, even in the darkness. There is always reason for joy.” (06:37)
“An expectation without an agreement is not complete. It’s why we say it’s expectations and agreements.” (10:06)
“We all want the same thing. All we’re interested in is successful and productive long-term relationships. Period.” (15:14)
“When things shifted and the situation changed – the circumstances changed, the productivity changed – at the end of the day the purpose didn’t change. Our purpose didn’t change. The value that we deliver doesn’t change. The way we deliver it changes.” (18:38)
“You don’t get sick, you do sick. You don’t get well, you do well.” (24:50)
“When the story is strong enough, people will change their behaviors.” (27:35)
“It’s not time to lean back; it’s a time to lean in. It’s time to pick up the armor of truth and grab your sword which is this message that your community so desperately needs as they are fatiguing through this COVID crisis.” (31:57)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming call with Dr. Pete
Join us for the Virtual Team Building Immersion on January 15th & 16th Register Now!
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, the value of the CEO Project Planner
10:50 – Dr. Pete and Dr. Stephen speak to the power of pivoting when things change
15:17 – Dr. Pete and Dr. Stephen break down the ultimate goal of the CEO Project Planner and the importance of thinking quarterly rather than monthly or weekly
19:14 – Dr. Pete and Dr. Stephen take a moment to promote the two-day, Remarkable Team Building Immersion
21:24 – Dr. Pete and Dr. Stephen analyze the three columns of the CEO Project Planner
30:30 – Dr. Pete and Dr. Stephen expound on the Project Pathway
33:08 – Dr. Pete and Dr. Stephen close out this episode with one last key ingredient to the CEO Project Planner
EPISODE QUOTES
“The whole goal here is that you would be able to simplify and organize and structure what are the things that are most important next. We talk about a CEO and how some of their objectives include determining what’s important now and what’s important next. And the Project Planner is really dedicated to what’s important next.” (03:03)
“This [CEO Project Planner] is another tool that helps not only you get clarity, doc, but it helps you grow up from the owner-operator to the CEO.” (07:11)
“The goal is to be able to look back at these planners a year or two from now and assess your business successfully.” (15:17)
“CEOs operate in three frames: Done by you. Done with you. Done for you.” (26:12)
“You’ve gotta get super clear with what a win looks like so you can turn and reverse-engineer that thing. And then that becomes the project pathway.” (29:29)
“The Project Pathway is: what are the steps that need to be taken? And, also, what are the steps that we did take?” (31:01)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Download your copy of the 90-Day CEO Project Planner here
Schedule a Brainstorming call with Dr. Pete
Join us for the Virtual Team Building Immersion on January 15th & 16th Register Now!
00:38 – Dr. Pete and Dr. Stephen introduce Part 2 of their discussion on the Board Meeting
06:00 – Dr. Pete and Dr. Stephen discuss the importance of remarkable goal-setting and remarkable marketing
07:56 – Dr. Pete and Dr. Stephen break down the four aspects of goal-setting
16:36 – Dr. Pete and Dr. Stephen take a moment to promote the two-day, Remarkable Team Building Immersion
20:38 – Dr. Pete and Dr. Stephen speak to the value of having a marketing calendar
EPISODE QUOTES
“Frankly, I think I get more done in the last six weeks of the year than I do in all of the other weeks combined.” (02:41)
“You have the opportunity to choose the attitude of a leader, which is going to be contagious to your team, to your patients, to your practice and to your business.” (04:15)
“If you don’t have a clear vision of what success looks like and where we’re going, then it’s impossible to set goals. So, the first step of remarkable goal-setting is to have a clear vision.” (06:44)
“I love the expression, ‘Fuzzy targets don’t get hit.’ So one way to make sure that there’s clarity with the targets is that you set objective KPIs or key performance indicators.” (11:17)
“The key to successful marketing planning is actually having a global calendar.” (22:57)
“You’ve gotta stay twelve months ahead in your goal-setting, your marketing calendar and your training curriculum. It’s not a once a year exercise where we plan out the year and we set out our goals.” (25:14)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Visit the TRP Academy for more information
Join us for the Virtual Team Building Immersion on January 15th & 16th Register Now!
00:38 – Dr. Pete and Dr. Stephen introduces today’s topic, Board Meeting, Part 1
05:52 – Dr. Pete and Dr. Stephen talk about the importance of choosing your attitude
09:57 – Dr. Pete and Dr. Stephen share best practices for planning, preparing and executing a successful board meeting
13:07 – Dr. Pete and Dr. Stephen explain the four different types of board meetings and their importance to your practice
16:36 – Dr. Pete and Dr. Stephen take a moment to promote the two-day, Remarkable Team Building Immersion
18:46 – Dr. Pete and Dr. Stephen suggest looking back on 2020 in order to assess what happened and move forward in 2021
28:33 – Dr. Pete and Dr. Stephen let listeners know that now is the time to get ready for a more remarkable 2021
EPISODE QUOTES
“When I think about, ‘How do I win the day,’ it always goes back to, ‘I have to win the night before.’ If you want to start your day right, you have to end the day before well.” (02:36)
“End of year energy is significant. And, it’s something that I’ve learned to value more over time.” (03:28)
“So, we may not be able to choose our circumstances. We may not be able to change our situation that’s outside of our influence. But what we can always do is choose our attitude. And – I’ll tell ya what – that may not change your situation or circumstances, but it will absolutely change your experience of them.” (08:02)
“Attitude is a choice; it’s a conscious decision.” (11:04)
“If we don’t learn from the past, we’re going to repeat it.” (24:11)
“Here’s the deal. Our vision hasn’t changed. Our purpose hasn’t changed. The need hasn’t changed. The value that we deliver is not going to change. The way that we deliver the value is what’s gonna change.” (26:00)
“People drop out of chiropractic care when they lose clarity around why they should stay under regular chiropractic care.” (27:58)
“It’s all about end of year energy. Now is the time to tighten your bootstraps, run all the way across the finish line and get ready for a more remarkable 2021.” (29:57)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Visit the TRP Academy for more information
Join us for the Virtual Team Building Immersion on January 15th & 16th Register Now!
00:38 – Dr. Pete and Dr. Stephen introduces today’s topic, Retention Pitfalls
08:55 – Dr. Pete and Dr. Stephen discuss Product Confusion, Expectations and Agreements & Table Talk
21:29 – Dr. Pete and Dr. Stephen speak to the value of the Better Results Faster Workshop
26:51 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
28:34 – Dr. Pete and Dr. Stephen talk about the importance of providing feedback and progress reports
34:53 – Dr. Pete and Dr. Stephen analyze Flow Issues and Value Economy
EPISODE QUOTES
“When you tolerate things in your business, it always comes back to bite you. And, when you’re the CEO, it doesn’t just bite you; it bites your team.” (11:24)
“Failure to set expectations and agreements with your patients on the front end really just sets you up for frustration and drop out on the back end.” (13:24)
“How the patient enters into the room to prepare for their adjustment sets up the Table Talk.” (18:17)
“Table Talk is really education. And education happens in a couple of ways. One, it’s by asking questions. And number two, it’s by dropping insights for them [patients] to take with them.” (19:51)
“Every new patient is like a tire that I’ve found on the side of a dirt road. My job – as their chiropractor, as their health coach – is to come alongside them and hoist that thing upright.” (25:40)
“When that person has an engagement with you, which is what a progress report is, what happens is you’re able to get them to buy back in again. Because people need to be continually reminded.” (31:01)
“People don’t leave because they don’t like you or they don’t think you’ve helped them. People leave because they lose value around why they should stay. They lose clarity around the value of staying under care.” (40:57)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Visit the TRP Academy for more information
00:38 – Dr. Pete and Dr. Stephen introduces today’s topic, How to Compensate Associates
01:26 – Dr. Pete and Dr. Stephen recap the value that an associate doctor can bring to your practice
13:25 – Dr. Pete and Dr. Stephen discuss the objectives of Growth and Freedom
18:28 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
20:14 – Dr. Pete and Dr. Stephen compare short-term and long-term associate doctor relationships
27:03 – Dr. Pete and Dr. Stephen discuss the importance of getting your compensation model right
EPISODE QUOTES
“Start with why you want to bring in an associate doctor. What are you trying to accomplish? Right it down and own it. This is why I am going to do this.” (04:27)
“When it comes to giving people certain roles – which comes with certain expectations and agreements – one of the most important things you’ll ever know is how a person is hardwired to behave and, what the role you’re hiring them for, what that calls for.” (09:36)
“There’s so many unique gifts and talents and skills that belong in chiropractic. We actually need everyone. We need to embrace our uniqueness. It’s actually in our uniqueness that we actually develop our greatest strength.” (10:33)
“Our goal here is to find out what their [the associate doctor] genius is so that we put them in a position of their genius. And so there is a right person for this role.” (12:38)
“Basically, it’s gonna come down to two categories of doctors. Are you looking for a business builder or are you looking for a caregiver?” (24:51)
“Remember, we’re talking numbers now. We’re talking metrics. We’re talking about your money. You want to get this right. You want to be able to have a business that you want to scale.” (29:02)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
To learn more about REM CEO & REM Associate Doctor Program, please schedule a call with Dr. Pete
00:38 – Dr. Pete and Dr. Stephen introduces today’s topic, The Associate Doctor
05:08 – Dr. Pete and Dr. Stephen share their own personal experiences as Associate Doctors
14:34 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
15:16 – Dr. Pete and Dr. Stephen discuss the importance of answering the ‘Why’ of bringing on an Associate Doctor
21:52 – Dr. Pete and Dr. Stephen expound on the six criteria for knowing when you should bring on an Associate Doctor
32:21 – Dr. Pete and Dr. Stephen take a moment to promote the Remarkable CEO & Remarkable Associate Doctor programs that they offer
EPISODE QUOTES
“One of the criteria to transition from that ‘Build into Scale Season’ is bringing in an Associate Doctor.” (02:40)
“Being an Associate Doctor – the good, the bad, the ugly of it – for me and my own personal experience shaped how I did start with Associates. However, I will say, the first few associates that I had, I had no idea what I was doing. I didn’t have a framework. I didn’t have a methodology. I didn’t have a structure. I had a growing practice and I needed help.” (06:26)
“So why am I starting here? I’m starting here because I want you guys to recognize that the ‘Why’ is so important for both the owner and the talent. The ‘Why.’ Why do you want to bring on an Associate Doctor if you’re an owner?” (13:38)
“One of your first objectives is vision casting. This applies to hiring. This applies to training. This applies to building a remarkable team. Vision. You have to have vision. And vision means there’s clarity and there’s conviction.” (18:41)
“It’s so important that we get very clear. What is the outcome we’re trying to drive and what role do we want that associate doctor to play in achieving that outcome?” (21:27)
“At the end of the day we all have four limited resources: time, energy, focus and money. And being a CEO you recognize it’s your job to marshal those four limited resources of your organization.” (28:10)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
To learn more about REM CEO & REM Associate Doctor Program, please schedule a call with Dr. Pete
00:38 – Dr. Pete and Dr. Stephen introduces today’s topic, The Complementary COO-CEO Relationship
06:47 – Dr. Pete and Dr. Stephen break down the attributes of the Visionary Role (CEO) and the Integrator Role (COO)
17:50 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
18:34 – Dr. Pete and Dr. Stephen speak to the importance of the Scorecard and Accountability Chart tools
23:53 – Dr. Pete and Dr. Stephen analyze the KPIs used to measure the success of a COO
31:33 – Dr. Pete and Dr. Stephen address three fundamental truths about running your practice
EPISODE QUOTES
“Just from a very high level, what we wanna talk about here is the understanding that you don’t have to be awesome at everything, you just need to build a team that’s awesome at everything. And you need to know, as a CEO of the business, who owns the primary six roles in the business.” (01:36)
“I would never own, operate, buy, acquire, partner with, join, or work with a business that did not have this Chief Operating Officer in place.” (04:41)
“As the CEO, you lead the business. They [COOs] run the business.” (08:28)
“In order for me to become the CEO, there had to be the ascension of the people on my team. And that one role that I needed to ascend was that back office CA needed to move into a COO position.” (12:09)
“One thing you should know is that this COO – when you have the right person in play – will be worth as much, if not more, to your business as a doctor will be.” (15:20)
“Focus is what creates the difference between busyness and productivity.” (17:13)
“The perfect example of the complement dynamic between CEO and COO is let the CEO own the profit as far as the number of dollars, but let the COO own the profit margin, which is the percentage of profit.” (27:47)
“In business, you don’t get what you want; you get what you measure. You don’t get what you want; you get what you tolerate.” (29:14)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Download Your Copy of the Scorecard here
Schedule a Brainstorming Call with Dr. Pete
00:40 – Dr. Pete and Dr. Stephen introduces today’s topic, Understanding the CEO Role
07:49 – Dr. Pete and Dr. Stephen speak to the importance of having clearly defined roles for every single member of your team, including the relationship between the CEO and COO
14:51 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
15:36 – Dr. Pete and Dr. Stephen break down attributes of a great CEO and COO and how these roles complement each other
23:38 – Dr. Pete and Dr. Stephen take a moment to address those who are performing both roles of CEO and COO
28:51 – Dr. Pete and Dr. Stephen analyze the KPIs used to measure the success of a CEO
EPISODE QUOTES
“You, doc, don’t have to be awesome at everything. You just have to build a team that’s awesome at everything.” (01:54)
“As a CEO, your natural genius and gifting is gonna more you more towards that visionary, extrovert and more business-builder promoter of the brand and of the business.” (13:26)
“You don’t have a COO without a CEO. And you don’t have a CEO without a COO. It just doesn’t work.” (14:40)
“I like to say the higher up you are on the Accountability Chart, the further downstream your KPIs will be.” (17:14)
“You [as CEO] lead the people. You lead the culture. You lead the business. You lead the team. You lead the practice. Notice the verb there is ‘lead.’ You create opportunities and relationships. You’re a rainmaker and you champion the market message.” (18:09)
“Your COO, which you might have thought of as your office manager, their job is to execute the business plan. They’re accountable to the P & L, the Profit & Loss statement, and the metrics. Their job is to harmoniously integrate the leadership team.” (21:40)
“If you insist on wearing all the hats, you’re putting the lid on your practice and on your business growth.” (25:30)
“The goal here as the CEO is to make sure that everyone is functioning in their zone of genius. And when you accomplish this, that’s when you truly experience what we call having a remarkable practice as part of a remarkable life, not instead of one.” (32:59)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Download Your Copy of the Scorecard here
Schedule a Brainstorming Call with Dr. Pete
00:39 – Dr. Stephen introduces today’s guest, Dr. Jeff Langmaid, who joins the show to discuss the importance of Coverage Docs, or Locums and the many reasons they are critical to your practice
10:00 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
10:42 – Dr. Stephen and Dr. Jeff continue their discussion on the value of utilizing Coverage and Locum Docs
17:48 – Dr. Stephen thanks Dr. Jeff for joining the show and where listeners can follow him
EPISODE QUOTES
“What we do is provide those Locum positions by getting the right person – that you can feel comfortable and confident when you’re out of the practice – that keeps your revenue positive, that keeps your patients engaged with their care plans, keeps your staff busy and keeps the energy up.” (05:24)
“[Locum services] gives them the opportunity to create revenue when they cannot be in their practice. That can’t be overstated. It is just so important to business growth and stability.” (08:08)
“[Locums] are actually just a fantastic bridge for growth because you can open up things, you can provide additional services, and you can go through the process of finding the right Associate Doctor.” (12:40)
“Closed days are bad days. Closed days you can’t serve and you can’t create revenue.” (15:25)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Dr. Jeff’s LinkedIn
00:39 – Dr. Stephen introduces today’s guest, Dr. Mark Mouw who joins the show to share his thoughts and best practices for hiring the right associate doctors to unlock your practice’s potential
10:25 – The different types of Associate Doctors
11:38 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
14:53 – Dr. Mark speaks to the importance of getting the compensation structure correct
18:36 – Dr. Mark praises the work of caregivers in the chiropractic profession
21:01 – Dr. Stephen thanks Dr. Mark for joining the show and where listeners can follow him
EPISODE QUOTES
“I see doctors placing an ad looking for a doctor to like them, want to live where they live, practice the same way they practice and so forth. But a true business actually creates a job description first.” (05:49)
“At the beginning, is looking to find out what the owner is trying to accomplish by hiring an associate? Are they looking for growth freedom, are they looking to double their visits, or are they looking for time freedom?” (06:26)
“If we can actually blood-type the doctor before we put them into the practice – that’s called the vetting round what we do at Chiro Match Makers – if we can determine that from the beginning and what you’re looking for as the owner, then what we can do is go out and look for that type of doctor.” (11:19)
“What’s really cool is they (Associate Doctors) build a practice through retention and one-on-one interaction. So, they like stability with a salary, but what they really see and where they would want to be bonused on is growth of the practice in general.” (15:35)
“Some of the most successful practices we see – not only in the Remarkable Practice, but across the globe – are practices that are run by entrepreneurs or business builders who take great care of their caregivers.” (18:39)
“If we put the right people in the right seats…that’s how we take leverage inside of healthcare.” (19:44)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Dr. Mark’s LinkedIn
00:38 – Dr. Pete introduces today’s guest, Adriana who joins the show to share her background as a Chiropractic Assistant, the work she’s doing with Chiro Matchmakers and the importance of hiring the right CA
17:32 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
18:14 – Adriana speaks to the importance of having Organizational and Accountability Charts in place
24:08 – Most commons challenges that Adriana has observed in the hiring process
30:02 – Adriana talks about the concept of blood typing remarkable CAs
36:40 – Dr. Pete thanks Adriana for joining the show and let’s listeners know where they can follow her
EPISODE QUOTES
“One of the biggest points throughout that time was finding the right person for the right position, whether that was a CA or an Associate Chiropractor.” (06:39)
“We also get started with that Org Chart. Who you have already in your practice? Who’s on your team? And then the Accountability Chart. Why are there roles and responsibilities? What are they doing for you? And then once we have that figured out, then we want to look into what are the holes? What are we missing?” (18:18)
“You mentioned the different roles a CA can have within an office: front desk CA, check-in, check-out, back office, tech CA, marketing CA and office manager. A lot of times as business owners we make the mistake of thinking that my one CA can fill every single one of those roles.” (20:19)
“It’s very important that we get that right because when we force ourselves to be somebody that we are not, if we push ourselves to behave in a way that is not true to ourselves, that is when burnout happens.” (21:46)
“I think that the biggest problem that we see with the chiropractic industry is that we’re not hiring right. We’re not hiring based on the responsibilities and the roles that that person is going to play in our office. We’re hiring based on do I like this person or not.” (29:02)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
00:38 – Dr. Pete introduces today’s guest, Dr. Allen Miner who joins the show to share his background and discuss the analytics of hiring
13:14 – Dr. Allen talks about lessons he’s learned and discoveries he’s made through his work with Chiro Match Makers
28:35 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
32:38 – Dr. Pete and Dr. Allen provide actionable steps CEOs can take to improve their hiring processes
EPISODE QUOTES
“I beg you, don’t open a second practice, or third or fourth, until you can leave your existing practice for three months and come back and everything’s still running. And the reason I say that is it implies that the systems and procedures and people are all strong enough.” (07:21)
“We all know as chiropractors, the worst place you could ever make a healthcare decision is in the Emergency Room.” (15:05)
“If we’re talking about scaling, that means you’ve got to do this right over and over again and you need to have a system in place to do that.” (17:27)
“What we found is people stay in the role when they’re the right fit. And so, our job is to deliver three, four, five people who, on paper, are exactly the perfect avatar for the role.” (26:59)
“What happens in chiropractic is we tend to hire the same people. So, the biggest deficiency on teams is you’re missing some people with other behavioral traits because everybody’s kinda the same.” (32:19)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Solving People Problems
04:39 – Dr. Pete and Dr. Stephen list the four critical questions every CEO needs to ask to solve the people puzzle
11:16 – Dr. Pete and Dr. Stephen talk about the importance of energy and identifying the right role for the right person
16:41 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
23:47 – Dr. Pete and Dr. Stephen provide the audience with a free Accountability Chart
30:42 – Dr. Pete and Dr. Stephen identify why training is the best return on investment for your business
EPISODE QUOTES
“Listen to how it flows. Do I have the right person in the right role doing the right work the right way?” (05:03)
“Ultimately that fourth domain that we had to add was team building. So, now it’s attraction, conversion, retention and team building.” (06:33)
“A position of strength is, to me, characterized by three things: purpose, passion and proficiency.” (14:11)
“The CEO’s job is to make sure we have the right person in the right role.” (20:29) (Dr. Stephen)
“Competency is onboarding. Mastery is ongoing. So, our goal isn’t to say someone’s a master. Our goal is to create competency.” (27:32)
“The best return on investment of your time, of your energy, of your focus and of your money is training and equipping your team. Marketing is a distant second.” (30:42)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Link to Free Accountability Chart Training with Dr. Pete
Link to Schedule a Brainstorming Call with Dr. Pete
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Vitalistic Party: Make America Healthy Again!
09:25 – Taking on the storm head on with ‘Buffalo Leadership’
11:43 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
14:51 – Dr. Pete and Dr. Stephen analyze the two major shifts or transitions that every CEO must undergo
18:01 – Dr. Pete and Dr. Stephen talk about casting a bold vision for yourself as a chiropractor and as a chiropractic practice
24:17 – Dr. Pete and Dr. Stephen explain why Energy is everything
EPISODE QUOTES
“Disease treatment is all about saving lives. Disease prevention is about keeping people safe.” (03:03)
“You’re either taking that leadership role, or you’re not.” (05:50)
“Where’s the focus doc? Where are you focusing yourself? Where are you focusing your team? Where are you focusing your people? Here’s the truth, you’re the CEO. It’s your responsibility to direct the focus.” (06:24)
“Even if maybe you didn’t respond [to Covid-19] initially, there’s still time to turn it around.” (12:59)
“What a CEO does is they use leverage. And this time, right now as a CEO, it’s absolutely critical that you leverage the cultural consciousness, you leverage the conversation that’s happening right now.” (15:43)
“You should be casting your vision in such a way that it compels some people to join you and it compels others to leave you and go find somebody else where they share their core values and they buy into their vision story.” (19:48) (Dr. Stephen)
“Energy is everything.” (24:22)
“This is your opportunity to hit the accelerator. This is the time, right now, where everyone is gonna be looking for some level of clarity and leadership.” (28:07)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Join the Party! Join our Free Facebook Group and stay ahead of the curve!
Register for the Retention Immersion in Phoenix
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Three Legged Stool of Results
06:43 – Dr. Pete and Dr. Stephen break down the three domains of chiropractic and the vital role of trust in relationships
11:46 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
12:28 – Dr. Pete and Dr. Stephen analyze retention as a business model
16:00 – Dr. Pete and Dr. Stephen discuss the upcoming virtual Retention Immersion
19:34 – Dr. Pete and Dr. Stephen talk about the importance of accountability and identify where the results live
EPISODE QUOTES
“And the good news is this, the things that you did to create remarkable retention before the storm are the same things that create retention when you’re in the storm and afterwards.” (02:47)
“When people trusted me, they did what I told them to do, then they got the results that they wanted, then they loved me.” (05:57)
“Every enduring relationship is founded on trust. Trust means that I do what I say I’m going to do and that I’ve made it very clear what it means for us to have a relationship, which means I’m clear on what the expectations are.” (09:23)
“There’s nothing better than when someone embraces our paradigm, adopts our philosophy, changes their lifestyle and just employs the strategies, including regular chiropractic care into their lives.” (13:20)
“We have to be fluent in going right back to the expectations that we set, the agreements that we made and the path to success.” (18:18)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Link to 3 Legged Stool Infographic
Link to TRP Retention Immersion
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Ascension Plan
11:05 – Dr. Pete and Dr. Stephen speak to the challenges of going through this transformation and the power of tribe
15:59 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
17:23 – Dr. Stephen’s theory on the four limited resources: Time, Energy, Focus and Money
24:08 – Dr. Pete and Dr. Stephen break down and analyzes the three transformations and the vital roles of the COO and the associate doctor
EPISODE QUOTES
“The CEO absolutely needs to ascend and go through a transformation, but it’s in addition to all the other people as well.” (03:07)
“If you ascend – and you only ascend – gravity will pull you back into owner-operator. Unless everyone ascends with you, you will, by gravity, be pulled back into the owner-operator role. You will be. That is a guarantee.” (05:52)
“Sometimes it’s hard to read the label on the jar when you’re inside the jar and it’s your own experience.” (06:52)
“It’s such a profound thing to go through this transformation.” (11:53)
“As a chiropractor, a lot of times we can feel isolated as an entrepreneur, as a business owner.” (14:40)
“I have this theory that we have four limited resources: your time, energy, focus and money.” (17:23)
“The identity shift means I see myself differently. It means how you perceive me is also going to be different. The expectations that you have for me are going to change because the expectations I have for me are new, are different.” (24:55)
“If one wants to become a CEO, their office manager needs to become the COO.” (27:56)
“The scale transition really is defined by ‘Do I have associates?’” (31:32)
“The big idea is all about creating a remarkable business. And that’s the business that will support your remarkable life, not compete with it.” (36:59)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Link to The Remarkable CEO Program
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Retention as a Business Model
07:04 – Dr. Pete and Dr. Stephen speak to the vision of chiropractic: Better Health
11:03 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
12:03 – Dr. Pete and Dr. Stephen break down the Four Domains of your chiropractic practice and showcase how retention impacts your business
20:02 – Mastering the three stages of the Retention Model
EPISODE QUOTES
“Retention as a business model, in my opinion, is the ultimate win-win-win.” (02:34)
“The longer you stay sick, the sicker you get. We all know that’s the truth. Conversely, the longer somebody stays healthy, the healthier they get.” (07:44)
“People start chiropractic care because they feel understood. And they stay under chiropractic because they understand.” (11:48)
“Our ability to meet someone where they’re at is actually a willingness to go into their story so that they can, at one point, learn our story and hear our story.” (15:06)
“So that’s the key to retention is taking that believer and turning them into an understander.” (19:41)
“This system is learnable, and we love to teach it. So, if this resonates with you, doc, and you’d like to close your side doors, close your back doors, and start creating and collecting ideal patients, we’d like to show you exactly how to do it.” (26:05)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Link to Retention Immersion – TRP Retention Immersion
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Leading Through Crazy, and expound on The Phoenix Plan
10:18 – Dr. Pete and Dr. Stephen break down the vital role of mission, vision and purpose
14:08 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
16:34 – Dr. Pete and Dr. Stephen discuss the power of the phrase, ‘I don’t know’ and provide best practices for setting the right tone within your team
21:29 – Dr. Pete and Dr. Stephen tell the story of the cattle, the buffalo and the storm
26:13 – Dr. Pete and Dr. Stephen encourages the audience to share their stories with the Remarkable CEO team
EPISODE QUOTES
“What an opportunity as a CEO – what an opportunity as a leader – to teach people that when you focus on places where you have influence, your influence grows. And when you focus on places where you don’t have influence, that influence shrinks.” (02:30)
“One of the things we say is that we are pulled by our purpose and we are pushed by our mission. And so, if you want to not be pulled by other influences, then you have to get very clear on your vision and get very clear on your purpose because that’s what will pull you.” (10:18)
“Doc, so you’ve got to work hard on yourself. Get up and do your morning rituals in the morning so that you are ready. You get settled down, you get clear in your vision, clear in your purpose and your mission – in other words how you’re gonna live out that purpose that day.” (14:56)
“Here’s what we know. Your attraction is a reflection of your certainty – your certainty and your team’s certainty. And your certainty builds when you talk about what you know about. So, one of the most important things you can ever say – doctors, team members – is, ‘I don’t know.’ It’s one of my favorite expressions, ‘I don’t know.’” (16:34)
“When a storm is coming and brewing and coming across, the cattle actually run away from the storm. Which actually, when you think about it, when the storm comes and you’re running away from it, you actually maximize the amount of time that you spend in the storm. What the buffalo does though is very different. When a storm is coming, the buffalo actually charges at the storm. When you think about that, it actually minimizes the amount of time they spend in the storm.” (21:29)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
The Phoenix Plan
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, the importance of vacations and taking a break
06:37 – Best practices for planning and taking vacations as a CEO/business owner
14:15 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
15:03 – The importance of teaching and living the wellness lifestyle and the different types of vacations
19:06 – Dr. Stephen speaks to how he’s planned, organized and scheduled vacations amidst all the noise and distractions of life and business
EPISODE QUOTES
“The best way for you to see a growth in your practice is to take a vacation.” (01:23)
“I have a triple black belt in vacationing. It’s always been super important to me. It’s super important to my wife. It’s part of my family culture. I inherited it. It runs in my family; it does not skip a generation. I come from a long line of vacationers, people who really appreciate getting away.” (02:41)
“To me, there’s three types of vacations. You have ‘stay-cations,’ you have ‘work-cations’ and you have vacations. And so, there’s three levels of them. And again, depending on the season, and the time of year, and the time of life, and the structure, this is why planning is so important. We talk about plan, prepare, execute and assess.” (05:31)
“Your business is always a reflection of your energy. When your energy’s up, the business is up. When your energy’s flat, your business is flat. When your energy’s down, the business is down.” (10:54)
“As chiropractors, we are teachers. The word ‘doctor’ means teacher. And so, we’re teaching the wellness lifestyle and we are living the wellness lifestyle.” (15:28)
“Send people on vacation and pay for their vacation. Get them out of the office because your practice is a reflection of your energy. So, if the energy dips it costs you a lot of money. If you don’t take vacation, the energy will dip; you will burn out.” (22:23)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Schedule a Brainstorming Call with Dr Pete here
00:38 – Dr. Stephen introduces today’s guest, Dr. Patrick Gentempo, who speaks to the importance of taking a stand in chiropractic and the role of The Phoenix Plan
09:49 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
10:31 – Dr. Pat shares his personal thoughts on political leadership in the chiropractic industry
17:07 – Dr. Stephen thanks Dr. Pat for the great work he continues to do and lets listeners know where to find his new book
EPISODE QUOTES
“So it’s not just a matter of getting through. It’s not just a matter of hoping you can survive it and keep some semblance of what once existed. It’s the recognition that the cycle of life requires creation and destruction.” (04:53)
“The whole point of taking a stand is that you’re standing up and you’re rooted deep, metaphorically speaking, into the ground. But, in actuality, it’s spiritual rooting – meaning it’s a philosophical rooting – it’s an ethical decision that you’re saying, ‘I’m standing for this.’” (06:47)
“I’ve come to the conclusion that political leadership in this profession is an oxymoron. It doesn’t really exist. It doesn’t operate based on strong principles and strong stands, and instead is a little bit more expedient and cowers a bit more.” (12:05)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
Dr. Pat’s LinkedIn
Dr. Pat’s Book – Your Stand Is Your Brand
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Business Optimization Trifecta
12:28 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
15:22 – Dr. Pete and Dr. Stephen break down and differentiate the qualities of CEO and COO
25:50 – Dr. Pete and Dr. Stephen expound on the importance of having an Associate Doctor and COO within your practice
EPISODE QUOTES
“For you to be able to scale well, you have to do it through the lens of an organizational chart and an accountability chart. You can look through that and you can see how this is possible for it to happen.” (06:39)
“If you’re gonna be a CEO, you must have a COO next to you running the business. Here’s the truth, doc. You can lead the business, but they run the business. You can lead the team, but they run the team. This is the nature of the COO.” (08:54)
“A CEO sounds like this. These are the types of qualities you have. You’re very high-level and big picture. You’re passionate. You’re emotional. You’re inspiring. You’re driven. You’re a creative genius. You like to use brute force because you’re an engine, you’re an eight-cylinder V8. You’re the turbo and you have a lot of thrust energy. That’s the qualities of the CEO.” (16:41)
“So, as we analyze our team, we think about, ‘who do I need on my team?’ The ‘who’ is the right person in the right position. And the right position is defined by GWC.” (22:18)
“Historically, most Associate Doctors are really looking for, and what’s ideal, they want to be able to be a really great doctor and great chiropractor.” (27:25)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The 3 “E’s” in CEO
08:20 – How Energy can impact your business and practice
14:28 – The importance of Enthusiasm
17:37 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
19:43 – Dr. Pete and Dr. Stephen expound on the value of vision and sharing core values with your team
23:50 – The critical role that Edification plays in your practice
29:22 – Dr. Pete and Dr. Stephen leave the audience with an actionable challenge
EPISODE QUOTES
“Our role as the CEO is to determine what’s important now and what’s important next. Our job is to collect and direct the aggregate energy of our team and point it in the direction what is important now and what is important next.” (03:38) (Dr. Stephen)
“Alright guys, so you heard it right there. So, it’s energy, it’s enthusiasm, it’s edification. It’s not everything. We’ve got to get this right. There’s a lot of dysfunctions out there. It’s very easy to be a dysfunctional CEO. It’s very easy to be a dysfunctional chiropractor.” (05:15)
“As the CEO, your job is to be able to walk into a room and take the temperature. You should be able to take that metaphorical temperature, to check the state of your team in that team huddle, to check the state of your waiting room, to check the state of your hot seats and relaxation center.” (14:33)
“Energy is everything. Energy comes from us; we carry energy. We’re force fields.” (18:57)
“I want to talk about the culture of celebration because what you celebrate you replicate. And so when you are able to edify – which is recognition of something good that someone did, or said, or how they showed up, or how they were being – when you can identify that you actually will begin to replicate that.” (27:35)
“Although you might not be able to change your current situation or you might not be able to change your current circumstances, you can choose your attitude. And when you choose your attitude it will absolutely change your experience in it and your effectiveness within it.” (31:28)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
00:38 – Dr. Stephen welcomes Roger Sparks to the show to discuss his upcoming documentary film, “Backbone” as well as his background as a pararescueman
10:11 – Roger expounds on the value chiropractic care has brought himself and his fellow combat veterans
21:45 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
22:27 – Roger provides his thoughts on leadership and virtue
34:42 – Dr. Stephen thanks Roger for joining the show
EPISODE QUOTES
“We’ve partnered with many Tier 1 chiropractors, such as yourself, and many other people. And we want to attempt to get the wisdom and the virtue of chiropractic care to combat veterans.” (03:22)
“A pararescueman’s job is a little bit different in quite a few ways than say a medivac or an Army medic. We can use halo parachuting or special operations. We bring in diving rigs to get to people. We will get into that site where the injuries are and get guys out.” (07:57)
“With chiropractic care, and the way that you’ve explained it to me, it just seems like it’s such a no brainer to have someone who’s passionate about healing someone, yet involved in someone’s life, in a very sincere way.” (11:15)
“The more that we can connect to our bodies – the more that we can connect to the people around us – that is true health. And I think that chiropractic is a massive leap in the right direction for all of humanity.” (17:27)
“You never can medicate your way out of a problem you behaved your way into.” (19:28)
“The most important thing that I’ve learned about leadership in my travels is effective leadership starts with charisma and character. People have to want something somewhat intangible from you to follow you. And when that takes place, magic things happen.” (22:55)
“I don’t care if you like me. I care very much if you trust me. Because if you trust me, you’re gonna do what I tell you to do. If you do what I tell you to do, you’re gonna get the results that you want and then you’re gonna love me.” (29:03)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Roger’s Bio
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, How to Create More Remarkable Retention in Your Business to Collect Ideal Patients
06:28 – Dr. Pete expounds on the value of relationships based on leadership
09:47 – Dr. Pete and Dr. Stephen discuss the importance of business acumen and understanding the value equation
15:28 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
17:35 – Dr. Pete and Dr. Stephen break down the phases of leadership development
EPISODE QUOTES
“Retention is the ultimate win-win-win. We know that it’s in retention that we get the greatest results. It’s in retention that we get the greatest referrals. It’s in retention that we see the highest revenues. Those are some of my favorite R’s. It’s all found under the canopy of retention.” (05:54)
“Having retention is remarkable. It’s something noteworthy. It’s something that’s worth pausing and reflecting upon. So, when you have remarkable retention in your practice that means you’ve built a relationship culture.” (08:37)
“The value equation is the essence of business – It’s create value, it’s deliver value, add value and capture value. That’s business. The purpose of a business is to solve a problem for someone. So, you add value by solving problems.” (12:26)
“We need to master our technique and the art of being an adjustor. I believe that this is something that we all need to embrace. And I love meeting a chiropractor who loves to adjust and loves the art of adjusting and it’s rooted in a science and a philosophy that’s strong.” (19:16)
“Chiropractic is a done with you program, not a done for you program.” (25:19)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
00:47 – Dr. Pete and Dr. Stephen introduce today’s topic, 6 Tools That Will Grow Your Business and Make You a Better CEO
14:37 – Tool #1: The CEO Goals Report
18:04 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
19:24 – Tool #2: The Marketing Report
24:21 – Tools #3 & #4: The CEO’s Vital Signs Report & the Practice Scoreboard
33:17 – Tools #5 & #6: The Individual Scorecard & the 90-Day CEO Project Planner
EPISODE QUOTES
“I love the quote that we shared during the wartime which was, ‘In times of uncertainty, we don’t win with certainty we win with clarity.’ We don’t fight uncertainty with certainty; we fight it with clarity.” (02:17)
“I really like to use this time to unpack what we consider the six fundamental CEO tools – the tools that we use to really run the remarkable business. These are the tools that make up what we like to call The Machine.” (04:27)
“Ninety percent of our problems are people problems. Ninety percent of your solutions live on your accountability chart. Why? Because that’s the blueprint – that’s the diagram – for your people.” (07:58)
“Priorities are what we do. Everything else is just talk.” (19:09)
“You don’t get what you want. You get what you measure.” (26:07)
“If the Scorecard creates focus for the individual, the Scoreboard creates focus for the team.” (30:56)
“Focus is my favorite ‘F’ word because focus is what makes the difference between busyness and productivity.” (34:47)
“What I love about the CEO Project Planner is it teaches our team members and us as CEOs to always be looking ahead – not too far, but far enough ahead – so that we make sure that whenever there’s a turn in the road, we’re ready for it.” (39:00)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
Download your copy of the Scoreboard + Email Sequence
01:43 – Dr. Pete and Dr. Stephen celebrate their one year anniversary of The Remarkable CEO Podcast with three leadership takeaways from the last 12 months
19:32 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
20:14 – The importance of pivoting and adapting in the face of the Covid-19 crisis
25:20 – Dr. Stephen provides three questions to reflect upon as a framework for leadership
30:00 – Dr. Pete and Dr. Stephen expound on the importance of our influence as leaders
37:39 – Dr. Pete and Dr. Stephen leave the audience with an actionable challenge
EPISODE QUOTES
“If you’re not doing what matters most, it’s time to change things up.” (06:42)
“Remarkable does not imply perfect. And when we look back on this time of our lives – this last twelve months – what a remarkable period of time.” (10:35)
“I saw doctors literally get punched in the face and then get put in a headlock and then brought down on their knees and literally pinned. And I saw chiropractors get out of the chokehold and I watched them literally get themselves back up on their feet and start facing their enemy and their opponent once again.” (17:13)
“If we’re not gonna be able to solve a problem, if we’re not gonna be able to deliver value the way we would traditionally do it, we have two choices. We either stop delivering value and stop serving our purpose and existing as a business, or we pivot and we make a change.” (22:32)
“The first question was, ‘How are you being?’ The second question was, ‘What are you seeing?’ And the third question was ‘Who are you serving?’ Those three questions transformed my perception during that time [of meditation].” (25:51)
“When you focus on your area of influence, your influence grows. When you focus on the things you can’t influence, your influence shrinks.” (30:21)
“For the first time in history – in the 125 years of chiropractic history – for the first time living inside out is actually easier than living outside in.” (34:48)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, 3rd Tier Healthcare
10:00 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
14:09 – The target audience that needs to hear this message of health
17:58 – The responsibility and obligation of chiropractors everywhere
23:36 – Dr. Pete leaves the audience with three reflection questions every leader should ask themselves
EPISODE QUOTES
“The things that we are teaching chiropractors is the same thing we’ve been teaching and the same things we will teach. That’s what I always tell my patients. Whenever I teach my patients anything I say, ‘God help me to tell the truth the whole truth and nothing but the truth.’” (02:23)
“In this majorly crowded and confused marketplace, there’s a major information gap. And the information gap is, ‘Well, is there anything that I can do to strengthen myself as the host?’” (06:24)
“The future of the human race, it’s always been the promotion of health. That’s always been where the future has depended on, and it’s out time and it’s our place to be the ones to teach.” (10:36)
“Listen you [chiropractors] have an opportunity, and therefore a responsibility, to share the truth right now. Because if you don’t tell them the truth, who’s going to?” (18:09)
“When you’re in an offensive state and you’re seeing opportunity, you know what you’re serving and who you’re serving? You’re serving others.” (23:31)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Link to Register for the Virtual Conversion Immersion
Chiro Match Makers Website
00:37 – Dr. Stephen introduces today’s guest, Roberto Monaco who speaks to his experience as a renowned public speaker and the value the virtual webinars can bring to chiropractic
12:58 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
13:40 – Dr. Stephen and Roberto discuss how technology can drive engagement
21:58 – The importance of purpose and connection
28:58 – Where listeners can follow and connect with Roberto
EPISODE QUOTES
“You can be as effective at communicating chiropractic through a virtual webinar or virtual presentation. You can be as effective generating patients and changing people’s minds.” (06:04)
“So what is the lesson here? The lesson here is that your prospective patients they’re conditioned to be engaged when they watch TV or they watch a video. So, you want to be able to adamantly change the frame of people.” (17:35)
“Something that we teach in our Conversion Immersion training is that conversion is emotional and retention is intellectual.” (21:03)
“I realized that the people who did well, they had that purpose to serve…and the people who didn’t do well, they had a big ego.” (23:13)
“At the end of the day, a webinar is a conversion process. An outside talk is a conversion process. A Facebook Live is a conversion process. It is emotional. People don’t move with their feet, they move with their hearts.” (27:32)
“My message starts where my presentation ends.” (28:08)
“If you don’t share your story, the marketplace will create one about you.” (30:03)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Link to Register for the Virtual Conversion Immersion
Chiro Match Makers Website
Roberto’s LinkedIn
Link to Roberto Monaco’s eBook
00:37 – Dr. Pete and Dr. Stephen introduces today’s topic, assessing the insights gleaned and lessons learned from the crisis posed by Covid-19
07:24 – The dark room metaphor
12:03 – Dr. Pete and Dr. Stephen break down six learnings from the Covid-19 crisis
18:13 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
33:04 – The importance of investing in your people and your team
41:52 – Dr. Pete and Dr. Stephen talk about focusing conversations on the promotion of health
EPISODE QUOTES
“The value of being able to have an immediate assessment of what we’ve just been through is absolutely critical.” (01:55)
“At the dinner table, Camilla and I we’re really careful not to tell our kids what to think, or how to think, but to think, right? So, we want to create thinkers. Our parenting style is prepare the child for the path, not the path for the child.” (03:44)
“Don’t come out of Covid high on the fumes, a little bit disenfranchised from the situation. Yeah, it’s not maybe your favorite task, it may not have been your favorite season that we’ve all been through. But ya know what? For me, it was those seasons and those challenges times that shaped me.” (09:11)
“If you become that person who not only delivers their adjustments, but you actually shift their paradigm through patient education – you change the way people think, you change them from outside in to inside out – you go from being an adjustor to the chiropractor.” (22:00)
“We say that marketing chiropractic is an act of kindness. And it reminds me of how that would extrapolate and apply to this. Leading your team is an act of kindness…being the leader is the most kind thing you could do.” (25:38)
“Although the content, and the conversation and the materials might change during wartime, the structure is there for you and it gives you that visibility and that accountability.” (32:51)
“We have a great opportunity right now. I think, for many of you, you can actually exceed what you originally set out to do in 2020 as far as your goals and objectives. I really see that for you.” (39:38)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Link to Register for the Virtual Conversion Immersion
Chiro Match Makers Website
00:37 – Dr. Pete introduces today’s guest, Dr. Chad Woolner who provides his background and speaks to the importance of leveraging webinars to grow your practice
10:20 – Why Dr. Chad chose webinars as a resource to help other doctors and chiropractors
15:36 – Dr. Pete and Dr. Stephen take a moment to promote the Remarkable Virtual Conversion Immersion
18:22 – How webinars can positively impact scalability, durability and transferability
20:46 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
29:28 – How webinars can help CEOs enhance their current practice
37:36 – The importance of utilizing genuine urgency and scarcity
39:12 – Where doctors can learn more about Dr. Chad’s work
EPISODE QUOTES
“I have a passion for educating my patients. I’ve always had a passion for educating them. But I think what’s happening because of the coronavirus situation is that many of us have to look for new ways to be able to reach out to our people.” (05:48)
“What we’re talking about here today is how do business owners – like doctors or chiropractors specifically – use this type of a platform like a webinar to effectively reach their community and to grow their business.” (09:23)
“I love the fact that there’s so much diversity in the profession because, to me, what that means is we’re able to help people in so many diverse ways. I mean, to me that represents us being able to reach deeper and reach wider in terms of helping people.” (13:43)
“When it comes to scalability doc – cause that’s something we’ve talked about – in our program becoming a CEO we talk about the difference between being an owner operator and becoming a CEO. And number one is you have to have an identity shift.” (20:12)
“The minute people assume something is the minute you dramatically decrease the likelihood of them showing up live. There are two key emotional hot buttons that you want to be triggering when people go to your funnel to register for the webinar. And that is curiosity and/or intrigue.” (33:26)
“You can and should, in my humble opinion, be ridiculously transparent about why you’re using urgency and scarcity.” (37:49)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Link to Register for the Virtual Conversion Immersion
Dr. Chad’s Website
Chiro Match Makers Website
00:37 – Dr. Pete and Dr. introduce today’s topic, Marketing in a Post COVID world and the three ways businesses are responding to COVID-19
09:21 – Dr. Pete and Dr. Stephen take a moment to promote the Remarkable Virtual Conversion Immersion
12:06 – Internal, external and digital marketing and the importance of staying focused on your local market
17:47 – Strategies for setting up your marketing plan
19:16 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
19:59 – Dr. Pete and Dr. Stephen revisit the concept of stacking
23:59 – Specific strategies for internal, digital and external marketing
EPISODE QUOTES
“What we have to recognize is, post COVID, everything’s gonna change. Where people get their information, how people consume their information, what they’re listening for, what they’re responding to, what they’ll be willing to do, right?” (01:45)
“So if there are some things that remain the same, and those things are the six sides of your business that you need to solve, you still need to solve those now. What does success look for us? Are we having to rewrite the story a little bit? Maybe you’re just adding a paragraph, or a chapter, in the story on the journey that you didn’t plan, but you’re still heading in the direction you wanna go.” (06:03)
“Pay very close attention to what’s happening in your local market. Pay very close attention to the conversations that are happening. Watch what’s happening in the local markets and the stores and where people are at. You get your finger on that pulse and you’ll see when people are willing to take the next step of action steps.” (15:42)
“The best internal marketing strategy is to reactivate all your existing patients.” (16:40)
“The key for this is that you want to be in this world, not of this world.” (22:01)
“You’ve got to think about your digital marketing in two ways. Number one is the free content plan, and the second is the paid advertisement plan.” (29:32)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Link to Register for the Virtual Conversion Immersion
Link to Goals 2020 Resource
Chiro Match Makers Website
00:37 – Dr. Pete and Dr. Stephen break down Phase Three of The Phoenix Plan, Mobilization and speak to some of the results they’ve seen from doctors they’ve been working with
07:22 – Dr. Pete and Dr. Stephen take a moment to promote the Remarkable Virtual Conversion Immersion
10:07 – Dr. Pete and Dr. Stephen recognize some doctors who are exceeding expectations
12:36 – Ten steps for Mobilization and creating your internal marketing plan
23:05 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
23:48 – Strategies for effective communication
31:09 – The importance of organizing your leads
EPISODE QUOTES
“Right now what we know is that our communities need clarity; they need certainty. There’s a lot of confusion out there. Confusion breeds fear and that fear leads to paralysis.” (03:02)
“During times of crisis, it’s not about commerce, it’s about relationships. So, we’re saying to you as well, ‘Listen, if we can support you and serve you in any way, this podcast is here for you.’ But we’re here for you as well. And the doctors who we’ve met that have had more intimacy with, we’ve found that those doctors seem to be getting the best results.” (05:44)
“Again, we talk about as CEOs, it’s very strategic. Being a CEO in peacetime it’s always about being strategic. It’s always about thinking way ahead. But now, during wartime, it’s very tactical; it’s very specific about what are we doing right now.” (14:08)
“At the end of the day we’ve got to shift the conversation away from the strength of the virus and turn it towards the strength of the host so that people can actually take charge, take control, and recognize that they can have influence, they can get back their hope, and take back personal responsibility for their health.” (20:04)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Link to Register for the Virtual Conversion Immersion
Link to “10 Things To Do For Your Practice Ultimately”
Chiro Match Makers Website
00:37 – Dr. Pete and Dr. Stephen break down the importance of goal resetting and how to respond to difficult challenges posed during these trying times
09:39 – Dr. Pete and Dr. Stephen take a break to promote The Remarkable Practice Conversion Immersion virtual events
12:38 – Dr. Pete and Dr. Stephen provide strategies and frameworks for growth and goalsetting
17:16 – The importance of returning to the fundamentals and reigniting inspiration
21:00 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
21:43 – Casting vision and setting micro goals
25:52 – The importance of pairing goals with specific action and having contingency plans
EPISODE QUOTES
“What do you do when your goals get blown up? What do you do when things that you were working so diligently towards – you and your team – get derailed and how do you respond in times like this? Specifically, we’re going to be digging into what do you do about goal setting now after what’s happened and how do you navigate through this time?” (01:37)
“This has been such a remarkable time. And, ya know, that word ‘remarkable’ applies even in this situation because it’s extraordinary. Unfortunately, it’s been extraordinary in a challenging way. But, ya know, we know that when we get stretched, we get stronger.” (06:39)
“When it comes to stabilization, position yourself with your existing team members and your existing active patients because, at the end of the day, people are gonna remember what you said and how you led.” (16:17)
“So, make that shift and that transition from the conversation around the macro-goals – where we’re going in three to five years – and let’s get into the micro-goals. So, the vision might be month by month, but the goals you’ve got to go week-by-week, day-by-day, shift-by-shift. You’ve got to get into micro-goalsetting.” (23:37)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
The Remarkable Practice Immersion Event
Register for Virtual Conversion Immersion
Chiro Match Makers Website
00:39 – Dr. Pete and Dr. Stephen shift their discussion to Navigating Transitions throughout The Phoenix Plan
08:33 – Dr. Pete and Dr. Stephen take a break to promote The Remarkable Practice Conversion Immersion virtual events
11:28 – Analyzing the Four Transitions
15:27 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
16:10 – Understanding the stages of planning, preparing, executing and assessing
21:23 – The importance of being a forward-thinker as a CEO
25:24 – Dr. Pete and Dr. Stephen expound on the term Stacking and provide specific examples
EPISODE QUOTES
“In times like this, it’s the leaders that are going to be developed and forged during this time. And so, I pray and hope that all of us are gonna advance and come out of this so much further ahead.” (02:35)
“The table stakes for leadership is certainty.” (04:56)
“The reason why this is so important is the three phases we’ve given you is the bridge. The bridge is the transition. And so, when you go from Transition 1 – which was business as usual into crisis craziness – you needed a bridge and that was stabilization.” (13:48)
“As a CEO, a good deal of execution is delegation. So, you’re gonna be leveraging your team. You’re gonna get smaller while your team gets bigger.” (18:38)
“This is the law of the jungle. The CEO’s role is to say, ‘This is what’s important nowand this is what’s important next,’ and then to point everybody’s time, energy and focus to the appropriate activity.” (30:32)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
The Remarkable Practice Immersion Event
Register for Virtual Conversion Immersion
Chiro Match Makers Website
00:37 – Dr. Pete and Dr. Stephen pivot to what’s important next: Creating Your Patient Reactivation Plan
10:19 – The Three C’s System and the value of creating an MIA Report
14:19 – Dr. Pete and Dr. Stephen take a break to promote Chiro Match Makers
16:58 – Planning your outreach and communication to patients who are missing-in-action
19:58 – Next steps to focus on to reactivate previously active patients
24:13 – The importance of executing reactivation through scheduling consultations
29:16 – The value of team training and planning for Phase 3: Mobilization
EPISODE QUOTES
“In times of war, you don’t focus on commerce, you focus on relationships. That’s the lesson there in stabilization.” (05:35)
“So, the number one thing you need to be doing of the ten-step plan, is transition from Phase One into Phase Two of the Phoenix Plan, which is execute Stabilization but begin to plan for Reactivation.” (08:23)
“What we’re talking about is your role as CEO, which is to marshal the limited resources of your business right? So, you determine, ‘Ok guys, this is where we’re gonna be spending our time, energy, focus and money.’” (08:41)
“Again, the goal is to identify what’s the best strategy to reach this person.” (17:43) (Dr. Pete)
“These people [MIA patients] are gonna need to hear certainty, confidence, clarity, conviction – all our favorite ‘Cs.’ All of that’s gonna need to come out of you and come out of your team.” (19:58)
“One thing a CEO has to develop is the habit of looking for the silver lining.” (27:06) (Dr. Stephen)
“In May, the CEO’s job is to plan and prepare for what you’re gonna execute in June. So, I want you hitting the ground going 100 miles an hour in June. It’s time to execute.” (32:56)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
The Remarkable Practice Immersion Event
Chiro Match Makers Website
Download the MIA Report
Download the "10 Things to Do NEXT"
00:37 – Dr. Pete and Dr. Stephen continue their discussion on The Phoenix Plan by discussing Phase 3: Mobilization
04:41 – What business leaders can do for their community during this crisis
09:15 – Dr. Pete and Dr. Stephen take a break to promote The Remarkable Practice Attraction Immersion event this April 2020
11:37 – Coming out of this crisis with a plan of certainty
17:17 – Dr. Pete and Dr. Stephen take one more moment to promote The Remarkable Practice Attraction Immersion event this April 2020
19:01 – The critical role of marketing
25:00 – Actionable challenges for leaders to step up and lean in
EPISODE QUOTES
“All the business owners, the thought leaders, the decision makers in our community, they’re just like you and I. They’re just like all the doctors listening to us right now. We’re sick and tired of having empty businesses, empty restaurants and empty gyms, empty stadiums, empty churches, empty schools.” (05:38)
“See yourself as somebody who is gonna add tremendous value to the business leaders in your community at this time, because they absolutely need you now more than ever before.” (08:58)
“When things start opening back up and people start going back to living life, whatever that’s going to look like – no one right now knows – but when that happens, you should have already been there having these conversations with the decision makers before everything really starts going. That’s plan and prepare.” (15:19)
“What an opportunity for us as CEOs to step up and lean in. Because, at the end of the day in times like this, the attention pivots to the leader with the certainty. And remember, after the crisis, people are gonna remember how you led and what you said.” (28:23)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
The Remarkable Practice Immersion Event
Chiro Match Makers Website
Register for Australia VIrtual Immersion
00:37 – Dr. Pete and Dr. Stephen continue their discussion on The Phoenix Plan by discussing Phase 2: Reactivation
04:38 – Reactivating the missing-in-action (MIA) and previously active patients
08:36 – Dr. Pete and Dr. Stephen take a break to promote The Remarkable Practice Attraction Immersion event this April 2020
10:59 – The four reasons previously active patients no longer come in for care
15:57 – The importance of having systems in place
20:53 – Dr. Pete and Dr. Stephen take one more moment to promote The Remarkable Practice Attraction Immersion event this April 2020
22:38 – The value of communication and reaching out to patients with specific calls to action
EPISODE QUOTES
“Sometimes, we just think about it from our own perspective. But put yourself in the perspective of your patient right now. What are they thinking? This is disrupting what they were doing. They loved getting their adjustments. They wanted to get well.”
“Categorically, in stabilization, identify what are the four areas that these people are in who are MIA. And then when we reengage with them, and contact them, and stay connected and we want to let’s say schedule them for a consult with the doctor…that gives you a lot more power and authority because you have an understanding of where they’re at to actually direct them.”
“These are extraordinary times, so it calls for extraordinary systems.”
“So, we talk about ABC, right? It’s always be converting. What are you converting them to? The next step.”
“If you can do a virtual connection, where they can feel you and see you in a way that’s just really powerful through video, do that.”
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
The Remarkable Practice Immersion Event
Chiro Match Makers Website
Register for Australia VIrtual Immersion
00:49 – Dr. Pete and Dr. Stephen introduce today’s topic, The Phoenix Plan
11:27 – Dr. Pete and Dr. Stephen take a break to promote The Remarkable Practice Attraction Immersion event this April 2020
13:48 – The three phases of The Phoenix Plan
26:39 – Dr. Pete and Dr. Stephen take a break to promote Chiro Match Makers
29:00 – The stages of value
33:56 – The three levels of healthcare
39:46 – The importance of being fully present right now
EPISODE QUOTES
“We are in the trenches in the battle with you. No one is immune to this situation. This is not a you thing. This is not an us thing. This is not a chiropractic thing. This is not just a CEO thing. This is not an American thing, an Australian thing, a Canadian thing – this is a global situation, and everyone is in it. So, we just want you guys to know that we’re in it with you.” (03:06)
“I think about this concept of ‘what grows down must grow up.’ When you think about planting a seed in the ground, the first thing that happens is it grows down before it grows up.” (08:21)
“As the Navy SEALs like to teach, we have contingency plan A, B, C, D, E, F, because we know – we absolutely know – we are going to fail in the process. So, it’s not win or lose; it’s win and learn.” (21:46)
“That first level of healthcare – that treatment of disease – is all about keeping people from dying. Whereas, that second level of healthcare, which is disease prevention, is really about keeping people safe. Wash your hands, clean the surfaces, social distancing, no hugs and high fives, that kinda stuff. And everyone’s having that conversation.” (36:36)
“In Chinese, the word ‘crisis’ is made up of two characters. One of the characters is danger. The other character is opportunity.” (41:28) (Dr. Pete)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
The Remarkable Practice Immersion Event
Chiro Match Makers Website
Register for Australia VIrtual Immersion
00:37 – Dr. Pete and Dr. Stephen recap the Ten Steps of Mastering Delegation
03:36 – Step Ei2ght: Metrics, tracking, and reporting systems
08:09 – Identifying the metrics that matter
12:07 – Dr. Pete and Dr. Stephen take a break to promote The Remarkable Practice Attraction Immersion this April 2020
13:56 – Step Nine: Establish meeting rhythms
22:01 – Step Ten: Assess, repeat, or pivot
EPISODE QUOTES
“All of us, as owner operators, have had the experience where we got to enjoy the total control. I knew exactly what was happening. I knew when it was happening, where it was happening, who it was happening with. I knew the quality. I had my hands all over it. So, that is one of the rewards you get as an owner operator…you get to have that control and that’s the thing we really, really dislike giving away.” (07:21)
“CEOs require that the information flows to you so you’re making data-driven decisions.” (14:30)
“We don’t use emotion, we use metrics. This reporting system is absolutely critical.” (17:19)
“The meeting rhythm is critical. Once you’ve established the metrics, they all come and land in a place where they’re discussed – they’re reviewed. So, visibility becomes accountability when it lands in this meeting. So, what you see is what you get.” (20:58)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
The Remarkable Practice Immersion Event
Chiro Match Makers Website
00:38 – Dr. Pete and Dr. Stephen welcome to the podcast Dr. Nick Silveri to break down the impact of the recently passed CARES Act
06:05 – Eligibility
07:04 – What lenders will be looking for and the timeline for small businesses to act on this
14:01 – How much money small business owners can borrow
18:15 – Navigating through this unprecedented crisis as a small business owner
22:06 – Dr. Pete and Dr. Stephen take a break to provide an update on The Remarkable Practice Attraction Immersion this April 2020
26:34 – The importance of leadership in these trying times
33:11 – Loan forgiveness
36:30 – Differentiating between the paycheck protection program, the disaster loan and the tax credit
41:26 – Strategies for stabilizing yourself, your team and your business
44:16 – Where listeners can learn more about Dr. Nick
EPISODE QUOTES
“If you are listening to this and you are a chiropractor, and you own your business, if you have employees, if you’re a sole proprietor, if you’re an independent contractor inside someone else’s business, all of those people will qualify for this [the CARES Act].” (06:10)
“Here’s my argument for why you need to move fast. There is a set amount of money in this bill - $349 billion – that is going towards this program in particular. I have no idea what the private payroll of companies under 500 people across the country is, because everyone is going to take advantage of this.” (12:16)
“This is such a great time for you to be pouring into your ideal patients. What is it that they need right now? How could you and your team be creating content that would give them some hope right now. Cause there’s a lot of people that are pretty down about what’s going on right now. You could be a ray of sunshine for these people the way I’ve been able to be a ray of sunshine for offices out there that didn’t know what they should be doing.” (28:26)
“There are so many things that we could be doing right now as far as the highest and best use of your time to continue to grow your business but be the authority. People will remember how you make them feel and they’ll remember especially how you lead during this time.” (32:31)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
The Remarkable Practice Immersion Event
Chiro Match Makers Website
Dr. Nick’s Website
00:37 – Dr. Pete and Dr. Stephen speak to the ongoing Coronavirus pandemic and how to approach times of uncertainty as a CEO or small business owner
03:59 – Ten Things You Should Be Doing Right Now as a CEO
07:52 – One: Identify what is most important right now
11:42 – Dr. Pete and Dr. Stephen take a break to provide an update on The Remarkable Practice Attraction Immersion this April 2020
14:14 – Stabilize, Reactivate, Mobilize
16:57 – Two: Meet with your team and get everybody on the same page
18:16 – Three: Stabilize your base of patients
22:23 – Four: Dealing with the people who are skipping, missing or not showing up for their care
25:29 – Five: Creating content every day
27:37 – Dr. Pete and Dr. Stephen take a break to promote Chiro Match Makers
30:10 – Six: Distributing content
33:04 – Seven: Add value and engage on your social media platforms
35:47 – Eight: Doing virtual consultations
38:19 – Nine: Creating and promoting advanced workshops and webinars
43:22 – Ten: Train your team on objection management
45:56 – Dr. Pete and Dr. Stephen provide some wisdom and guidance from lessons they’ve learned from facing crises throughout their careers
EPISODE QUOTES
“The most important thing to focus on is the big ‘Why’ right? The ‘why’ is where all the activation energy is gonna live for you to do this hard stuff that we’re gonna tell you you need to do right now.” (04:34)
“Docs, this is the time where leaders need to step up and lead from the front, right now.” (06:28)
“If you focus on the places where you have influence, your influence grows. If you focus on areas that you don’t have influence, your influence shrinks.” (15:40)
“If there’s any level of instability within the context of your team, that will always create a shakier foundation for your patients.” (18:51)
“Like with any great crisis, it really reveals everybody’s character. And, it’s just awesome to see how people have stepped in and stepped up.” (28:54)
“Decision makers are sick and tired of having businesses that are closed, empty schools, empty churches, empty gyms, etc. People are gonna be ready to hear a better way to better health. They’re gonna be looking for an expert who can tell them how to reduce their risk and mitigate the risk of their people and their coworkers. And they don’t want to be this exposed. They do not want to repeat this again. And you’re gonna show up with a solution, a better way to better health.” (42:51)
“We know the number one thing you can do to boost your immunity is going to be in your mental state. It’s how you’re thinking, and how you’re believing and what you’re seeing.” (45:16)
“Leaders know that we can’t always choose our circumstances, but we can always choose our attitude.” (51:15)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
The Remarkable Practice Immersion Event
Chiro Match Makers Website
00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Delegation, Part 2
02:56 – Dr. Stephen recaps the first four steps of the Ten Steps of Mastering Delegation
07:12 – Dr. Pete and Dr. Stephen take a break to promote The Remarkable Practice Attraction Immersion this April 2020
10:32 – Step Five: Set expectations and agreements
16:36 – Step Six: Incentivize with rewards and consequences
23:18 – Step Seven: Training and Equipping
25:36 – The Kobe Bryant Example
28:35 – The importance of Marketing, Money & Training
EPISODE QUOTES
“The bridge between the owner operator and the CEO is delegation.” (00:51)
“In the Remarkable Practice and the Remarkable CEO one of the things that we talk about is how important tools are, but tools aren’t the solution. They’re part of the solution to creating the more remarkable practice and a more remarkable life.” (10:57)
“Your team members aren’t looking for friendship, they’re looking for leadership. So, you want your team to trust you. And so much trust comes when you’re really clear on setting expectations and agreements.” (13:18)
“Leadership toggles between challenge and support. There’s challenging and there’s supporting. That’s what a leader is constantly navigating – that toggle between I’m challenging but I’m supporting you.” (15:45)
“Know your people. Know what incentivizes them so that you’re not insensitive and you’re just throwing money at people that, very often, that can be a turn off. So, next thing you know you’re spending your money and they don’t even want that or appreciate that. So, money is great, but make sure that you know your people when it comes to incentivizing them.” (21:28)
“The best return on your investment of time, energy, focus, and money is training and equipping your people.” (27:21)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
The Remarkable Practice Immersion Event
00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Delegation, Part 1
08:28 – Ten Steps of Mastering Delegation
13:10 – Dr. Pete and Dr. Stephen take a break to promote The Remarkable Practice Attraction Immersion this April 2020
15:27 – The importance of giving up visibility and control in order to delegate effectively
19:02 – Scalability and growth
20:56 – Dr. Pete and Dr. Stephen take a break to promote Chiro Match Makers
21:39 – Step One: Identifying specific desired outcomes
29:55 – Step Two: Identify actions that produce outcomes
35:17 – Step Three and Four: Apply the 80% Rule of Delegation and identify the best qualified team member
41:49 – Dr. Pete and Dr. Stephen encourage the audience to tune into Delegation Parts 2 and 3
EPISODE QUOTES
“As a CEO, execution so often means that you’re the one doing the delegation. So, execution means delegation as a CEO to create true scalability and durability.” (02:17)
“Once we had the right person in the right seat doing the right work the right way, we now have greater visibility and greater accountability to our financial picture and to the business side of our business than we’ve ever had by a factor of 10x.” (18:36)
“The vision is the outcome I want, new patients coming from outside of our ecosystem, from outside of our patient base and our tribe, and let’s go get ‘em! Let’s go into the churches, let’s go into the workspaces, let’s go into the gyms, and let’s do outside talks.” (28:56)
“I need to do networking. Whether it’s internal or external networking. Whether it’s some structured networking event like a community event, like a Chamber of Commerce event. Or whether it’s networking where you go out on your own, whether it’s cold calling or just getting out into your community and talking to the owner of the store that you’re shopping in. Whatever it is, you have to establish those relationships.” (34:47)
“If somebody can do something 80% as well as you can, delegate it!” (39:04)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Chiro Match Makers Website
The Remarkable Practice Immersion Event
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Expectations & Agreement, Part 2
04:36 – The ‘break out’ and ‘break in’ process of acquiring and retaining patients and clients
07:58 – The importance of alignment and setting expectations and agreements with your patients
11:01 – Problem, Goal, Path, Plan
14:43 – The Three Patient Goals
17:15 – Breaking In
21:17 – How transparent expectations and honest agreements make a practice truly remarkable
25:26 – Revisiting expectations and agreements with difficult patients
27:21 – Dr. Pete and Dr. Stephen encourage listeners to reach out, leave a review and provide feedback on the show
EPISODE QUOTES
“We’re in the relationships business. All business is relationships. We’re in the relationships business and we all want the same thing. We all want successful, productive, long-term relationships.” (03:19)
“If you get the ‘break out’ right and the ‘break in’ right, you avoid the ‘break up.’” (04:48)
“And the immediate goal usually sounds something like this, ‘I want to get rid of something.’ The short term goal is, ‘I want to get back to something I have to do’ like work. And the long-term goal is, ‘I’d love to get back to something I love to do.’” (14:48)
“Because there’s expectations, because there’s agreements, you have the ability to have a remarkable practice as part of a remarkable life and not instead of one. It doesn’t happen by accident. It happens on purpose.” (21:15)
“The adjustment itself is not the process. The adjustment starts the process. Your body does all the work between the adjustments.” (24:08)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
00:39 – Dr. Pete and Dr. Stephen introduce today’s topic, Expectations & Agreement
04:10 – The importance of commitment and accountability
06:25 – The five stages of onboarding a new hire on your team
09:22 – Setting expectations during the hiring process
14:01 – The football analogy
15:20 – The importance of having honest and open discussions during new hire orientation
17:49 – The multi-faceted onboarding process and the importance of building your team the right way
EPISODE QUOTES
“Your attraction is a reflection of your certainty. Your conversion is a reflection of your conviction. Retention is a reflection of your clarity. Well your team will be a reflection of your commitment.”
“Where you come from determines where you’re going.”
“It’s the big difference between a CEO and an owner operator, right? So, the owner operator’s like, ‘Ok, I’ve got a gap. I’ve got an emergency. I need to fill the gap. I need a warm body – someone who’s available, who’s interested, who’s nice and not a felon – and you’re hired.’ That’s a terrible way to do it.”
“It’s been my experience in my life that, with all of my long-term, successful and productive relationships, they always started with two things: expectations and agreements. Transparent expectations and honest agreements.”
“This is critically important. You’re creating your business. Your team is your business. You are creating your business. These are the people that you’re gonna get to work side by side, you’re gonna be relying on them, and you’ve gotta make a commitment to A-players only.”
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
00:38 – Dr. Pete and Dr. Stephen read some listener reviews and testimonials
05:56 – The importance of documenting testimonials
07:53 – Dr. Pete and Dr. Stephen introduce today’s topic, Collections
13:28 – What you should actually be measuring in your business or practice
18:40 – Breaking down marketing and payroll costs
25:36 – Strategies for capturing these critical metrics
29:26 – The importance of understanding that metrics are all connected in your business
31:11 – The sensitive yet vital subject of money
EPISODE QUOTES
“Testimonials are the nitrous oxide of purpose.” (05:56) (Dr. Stephen)
“The purpose of a business is to add value by solving a problem for another person.” (10:22) (Dr. Stephen)
“One number is a fact. Two numbers is a story.” (14:45) (Dr. Pete)
“As you grow, growth sucks cash.” (18:10) (Dr. Pete)
“When you become a CEO, you stop just running your business on emotions and gut feelings and instinct. And we like to say it’s one part gut, two parts data. And you need that data.” (28:05) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Retention
06:32 – Defining metrics such as PVA, or patient visit average
11:19 – The definition of an ‘active patient’
15:15 – The importance of tracking and measuring compliance as a key performance indictor
18:50 – Establishing a bar of compliance for patients
20:57 – Other retention statistics to keep in mind
EPISODE QUOTES
“Retention is the ultimate win-win-win.” (03:01)
“Having a remarkable retention practice is the highest integrity thing you can do.” (05:09)
“The average person that started care with us stayed for over three hundred visits during their lifetime. Think about that – not twelve – three hundred. So we’re doing something right.” (10:38)
“A person who goes inactive is simply somebody who has decided to not follow your recommendations for care. Make this black and white guys because remember, you’re a CEO and you have a team of people. You cannot leave room for interpretation. This is a black and white number.” (13:03)
“What retention is is the ability to identify where in the process do people stop being committed to what they have agreed to – to what the expectations are that have been laid out – where does that happen?” (17:51)
“Remember gang, it’s so critically important that we own these numbers, that we as the doctor, as the owner, as the CEO, we have visibility into these numbers.” (22:44)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
00:45 – Dr. Pete and Dr. Stephen recap the topics they’ve covered in this series, read listener reviews and provide a great troubleshooting tool
05:46 – Dr. Pete and Dr. Stephen encourage listeners to attend their upcoming events
08:51 – Introducing today’s topic, Conversion
14:47 – The importance of taking responsibility for our conversion outcomes
17:55 – The 20/60/20 Rule
19:54 – Defining what initial conversion means
24:48 – The importance of tracking total conversions and conversion percentage
EPISODE QUOTES
“When we’re at these seminars and when we’re at these immersions, we’re training, we’re working, we’re growing. We’re growing ourselves. We’re growing our businesses, our teams. Everyone is walking away improving.” (05:46)
“Not everyone’s gonna be an understander, but everyone can be a believer. We want to be able to turn these seekers into believers. And this really happens at the conversion process.” (14:13)
“I just wanna recognize the extraordinary conversion rates we see in chiropractic. For most of us, what we are selling is a solution. We’re solving a problem. Our product, how people engage with us, is what would be considered a high price ticket item, product or a service.” (16:08)
“There’s not a life that walked through our doors that we’re not accountable for. And that’s our responsibility as a team and as an organization.” (24:03)
“We all know that the gold standard is the referred new patient. And that’s where you’re gonna see the greatest conversion percentages.” (29:13)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
02:48 – Dr. Pete and Dr. Stephen introduce today’s topic, You Don’t Get What You Want, You Get What You Measure
06:06 – The four domains of your practice: attraction, conversion, retention and collections
09:52 – The difference between a lag measure and a leading measure
16:18 – Dr. Pete provides an example of an internal process-driven activity leading to the outcomes you’re looking for
23:23 – Dr. Stephen stresses the importance of measuring KPIs
25:23 – Dr. Pete and Dr. Stephen provide listeners with a troubleshooting tool
29:41 – Utilizing the six sides of the business Rubik’s Cube
EPISODE QUOTES
“When push comes to shove when you think about your business, it all boils down to the numbers. You gotta know your numbers if you’re gonna know your business. And, you either are going to own your business or your business is gonna own you.” (05:16)
“The purpose of marketing – or the purpose of attraction – is to create new patient leads. That’s what we’re doing.” (12:32)
“A lot of this boils down to us really knowing our business, knowing what drives the outcomes. But it doesn’t happen if we don’t start with setting the metric.” (20:05)
“Remember, you can’t get your teams to do outcomes. You get your teams to do activities.” (25:17)
“You’ve got to learn how to troubleshoot that engine of your practice. You need to listen, smell it, look at it, put your hands on it, right? And you want to tune it.” (28:25)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
01:33 – Dr. Pete and Dr. Stephen discuss the importance of being present
06:10 – Dr. Pete talks about a recent transformation he has integrated into his daily routine
13:37 – Progression, not perfection
16:10 – The power of being
18:11 – The spiritual transformation of becoming a CEO
19:15 – Dr. Stephen provides key takeaways from today’s episode
EPISODE QUOTES
“A big part of my journey is disciplining myself to be present. You know, one of the greatest forces on Earth is presence – your capacity to be present in the moment. And, for me, winning the day is about being present in today.” (02:56)
“I call it my triple-threat position because that’s when I’m going to be the most effective when I’m in my triple threat. Triple threat is ‘spirit right, mind right, body right.’ When I get my heart, head, hands and feet moving in the right direction – all in the same direction – that’s an aligned person. Aligned people are really hard to stop.” (07:15)
“It’s not about perfection; it’s about progression.” (13:37)
“Start early. Success gets up early. Purpose gets up early. And master, master that morning.” (15:59)
“Make little changes. Start with little things that you can do that are gonna change the routine.” (17:02)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
The Circle Maker: Praying Circles Around Your Biggest Dreams and Greatest Fears
00:44 – Dr. Pete and Dr. Stephen discuss the importance of having vision in 2020
03:22 – Dr. Pete poses a question to reflect upon pertaining to focus and clarity
07:45 – Introducing today’s topic, Four Ways CEOs Approach a New Year
10:15 – Assessing and reassessing as a CEO
18:18 – The importance of planning and preparation
EPISODE QUOTES
“I’m gonna challenge you and I’m gonna ask you to write yourself a question that says this, ‘Do I have total focus? Do I have total clarity?’ And be honest with yourself and ask yourself where do you not have focus in your life and where do you not have clarity?” (03:39)
“If you lack focus, then what ends up happening is you have just busyness. So you have this busyness around you. Chiropractors don’t starve, they drown.” (06:09)
“Here we are at the beginning of the year. Let’s look at 2020. Let’s set goals that scare you and goals that you can smash.” (10:08)
“The recruiting of your team is so big. To have everyone involved everybody’s got to have a voice that’s a part of this journey because it’s gonna take everybody to get there.” (16:46)
“I like to say, Goals are where we’re going, right? That’s where we’re going. That’s our destination. Our plan is how we’re gonna get there.” (18:43)
“As the CEO, what does preparation mean? Largely delegation.” (24:10)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
00:46 – Introducing today’s topic, What Is Your Theme This Year?
02:45 – Dr. Pete talks about the importance of accountability
04:39 – Dr. Pete and Dr. Stephen look back on their themes from prior years
16:24 – How Dr. Pete devises his word and themes for the year
21:26 – Dr. Pete’s theme for 2020
23:40 – The football analogy
25:52 – Dr. Stephen’s theme for 2020
EPISODE QUOTES
“Focus is what makes the difference between busyness and productivity.” (02:10)
“Typically what I’m searching for doc is a word that effects my whole life. My goal is to live an integrated life. We say, ‘remarkable practice as part of a remarkable life and not instead of one.’ What does that mean? You’re not a divided person.” (07:04)
“None of us is as smart as all of us.” (14:45)
“The way that I get my words is I think, and I pray, and I wait, and I listen. I listen to things that I hear repeated that stand out.” (16:45)
“I really believe I’m in a season now, this 2020 is now about a receiving state.” (22:50)
“For us right now it’s really a triple double. We want to double the value that our clients receive from their interaction with The Remarkable Practice. We want to double the revenues of the company, which is very measurable. And we want to double the profit.” (27:48)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
00:44 – Introducing today’s guest, Dr. Mark Mouw
05:19 – Dr. Mark’s journey from launching to scaling his business
10:27 – The importance of having systems, the right people, and training
15:27 – Why training is key
17:31 – Mark speaks to the transformation from owner-operator to CEO
23:31 – The importance of leadership
26:53 – Dr. Pete thanks Dr. Mark for joining the show and for everything he is doing to advance the field of chiropractic
EPISODE QUOTES
“Everything’s based on your vision, your mission, your core values, and two of our family core values are, number on, freedom, and family, they come first.” (06:39)
“It’s ok to change your vision. Cause I felt a little defeated when we did change our model of what we wanted. But, what it turned out to do is it allowed us to really have bigger impact and it made me the CEO of the business I am today.” (12:54)
“A vision without systems is a dream. A vision with systems, that’s a mission.” (23:49)
“And the reason why it’s so important for us to have this leadership team is the docs that work with me, they’re peers with me in the office. Our patients know that. They’ll see any of the doctors in the office because one’s not better than the other, right? That’s the really cool part about having that leadership team together.” (25:20)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Dr. Mark Mouw’s Website
00:46 – Introducing today’s topic: the Marketing Calendar
02:33 – Dr. Pete’s best practices for his approach to marketing
06:41 – Dr. Stephen highlights the importance of staying twelve months ahead
10:11 – Dr. Pete talks about the rhythms of your meetings
15:40 – Reverse engineering your meetings from annual to daily
19:08 – Dr. Stephen recaps the vision story, goals, accountability chart, and the marketing plan
19:47 – Dr. Pete and Dr. Stephen leave the audience with key takeaways from this episode
EPISODE QUOTES
“I would get sick to my stomach if I didn’t have a plan.” (02:49)
“The difference between a dream and a mission is a plan. So, when you have a vision with a plan it becomes a mission.” (09:52)
“So what this has done – this discipline, this cadence, these rhythms – they organized me, right? Because I needed to be organized. I needed to come out of this visionary dreamer person.” (12:07)
“We have our annual meeting but then we have our quarterly. So, I like to do a quarterly rhythm where we look at the next ninety days. And that’s really important to do that. Again, because we had the whole year already, it’s not as difficult to do the rest of these which are reverse engineering meetings.” (16:21)
“And this is where it becomes this cadence, this rhythm that’s just really organized, systematized, and it just becomes manifested. You have to manifest the outcomes that you really desire.” (18:37)
“And then you do your daily huddles. And daily huddles is where the rubber meets the road, where everybody holds hands, and we go heart, head, hands, feet. And the feet is on the street.” (21:39)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Link to Executive Goal Setting Form
BOOKS MENTIONED
Good To Great : Why Some Companies Make The Leap and Others Don't
01:11 – Introducing today’s topic: Reviewing Goals from 2019: Goal Setting, Part 2
03:34 – Creating clarity and defining success
05:26 – Dr. Stephen reiterates the importance of having a vision story and
09:37 – Big hairy audacious goals and next happily achievable goals
15:31 – Identifying your codifying statement
18:46 – Dr. Stephen and Dr. Pete break down KPIs and benchmarks for 2020
21:58 – Setting goals while keeping the four domains of your practice in mind: Attraction
28:21 – Goals to set for conversion
32:12 – Dr. Pete and Dr. Stephen remind the audience of a special goal-setting tool that is available to all listeners of The Remarkable CEO
32:51 – Goals to set for retention and collection
39:44 – Dr. Pete and Dr. Stephen leave the audience with key takeaways from this episode
EPISODE QUOTES
“I don’t want wonkiness. I want clarity. Fuzzy targets don’t get hit.” (06:36)
“Goals can be either terrifically motivating to your team or terribly demotivating.” (12:09)
“Business isn’t hard it’s organized. You’ve got to organize it.” (15:23)
“We’re gonna look at fourth quarter outcomes and then from there we’re gonna say, ‘That’s our, what we would identify as our benchmark.’ This is where we’re starting Day One of Q1 2020 is how we ended Q4 2019. That’s called your benchmark.” (20:56)
“If a patient gets to your office and doesn’t convert and doesn’t start receiving the care, we’ve failed. We’ve failed with our objective. Mission has not been achieved.” (28:36)
“Dr. Pete, you hear me say all the time, ‘One number is a fact, two numbers are a story.’” (30:25)
“We’re in the business of saving lives and, when business is good, everybody wins.” (40:26)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Link to Executive Goal Setting Form
BOOKS MENTIONED
Good To Great : Why Some Companies Make The Leap and Others Don't
00:57 – Introducing today’s topic: Reviewing Goals from 2019: Goal Setting, Part 1
02:45 – Differentiating between how an owner operator and a CEO review and set goals
06:31 – How a CEO would look back on the year in review
10:06 – Dr. Pete adds onto Dr. Stephen’s driving analogy
11:52 – The value Dr. Pete places on coaching
13:24 – Best practices for The Year End Review
15:18 – The importance of ensuring proper information flow
16:49 – Balancing goals for 2020
19:12 – Dr. Pete poses some high-level questions to ask yourself to reflect back on the previous year
22:25 – The ‘Win or Learn’ mentality
25:16 – Dr. Pete drives home the importance of having these conversations with your team
27:14 – Why metrics represent a critical aspect of vision casting
30:22 – Dr. Stephen teases Part Two of Goal Setting
EPISODE QUOTES
“The discipline of this is to be able to gather the data that’s important so that you can make great decisions moving forward. Don’t avoid looking back.” (06:58)
“Good leadership is like good driving. What’s good drivng? You’re not just looking one place, right? So, you’re looking out the windshield. You’re looking at the dashboard and you’re looking at the rearview mirror.” (08:08)
“If you wanna grow your business, you’ve got to know your business.” (09:32)
“Your business can blindside you if you’re not paying attention.” (13:06)
“Remember a CEO is two parts heart, one part metrics.” (17:54)
“The ‘Win or Learn’ mentality is so helpful to the entrepreneur at every level, to the owner-operator, but definitely to the CEO because it makes you to ask a different question.” (22:44)
“Failure is not the opposite of success; it’s part of it. You have to get that.” (23:45)
“The only thing I hate more than reports, though, is not knowing my business.” (27:39)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
01:39 – Dr. Pete and Dr. Stephen recap some celebrations in their lives
04:01 – Introducing today’s topic, 2020 Vision
04:22 – Dr. Stephen shares his vision story
06:39 – How Dr. Stephen discovered his second calling, to expand the reach of chiropractic
07:37 – Dr. Pete speaks to the testimonials and vision planning moving forward
09:10 – How Dr. Stephen is approaching the end of 2019 and preparing for 2020
11:30 – Visualize and Quantify
12:36 – How Dr. Stephen gathers himself to revisit and review the year prior
15:19 – The spiritual element of vision planning
16:17 – The importance of acting now
16:57 – Part One: Visualizing
21:15 – How Dr. Stephen gains clarity when visualizing
23:18 – Part Two: Quantifying your vision
25:46 – Dr. Stephen and Dr. Pete encourages listeners to reach out for help in your vision journey
EPISODE QUOTES
“I’ve had two times in my life, two seasons in my life where I knew I was doing exactly what I was hardwired to do.” (05:13) (Dr. Stephen)
“We lead everything: heart, head, hands, feet.” (08:57) (Dr. Pete)
“I think the human spirit also needs to be fed.” (14:07) (Dr. Stephen)
“Vision planning, and reviewing, and visualizing, and strategizing is a spiritual activity. It’s emotional, it’s mental, it’s physical.” (15:49) (Dr. Pete)
“You know I’m a big Navy SEALs fan, and what they say is, ‘The best way to hit a bullseye is to walk up, jam an arrow into the bullseye, and take twenty paces backwards.’” (17:29) (Dr. Stephen)
“When you’re a CEO, you do not have that luxury. You have got to be able to have such clarity and you’ve gotta be able to convey it into others. The others that are gonna help you manifest it, they have to share that clarity.” (19:39) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
00:52 – Dr. Pete and Dr. Stephen recap their weekend
02:43 – Introducing today’s topic, Transitioning from a job to a business
03:51 – Dr. Stephen’s first entrepreneurial experience
07:50 – The mindset of an entrepreneur in the exit stage of a business
10:06 – Dr. Stephen speaks to the epiphany he had
13:45 – Avoiding tunnel vision
15:26 – The identity shift from owner-operator to CEO
17:08 – CPC explained
19:40 – Investing in hiring the right people and edifying them
21:57 – Recognizing the key role of the CEO
23:17 – Shifting and scaling priorities within your practice
26:58 – The importance of having a practice where volume and responsibilities are spread out among multiple employees
28:29 – Succession plans
29:19 – Dr. Stephen reiterates that this program is not designed around exit, but rather it’s designed with exit in mind
EPISODE QUOTES
“What we often say is that, ‘When you own a job, really the job owns you.’ The two step process of having a remarkable practice as part of a remarkable life” (03:06)
“I wish I was more mindful around what I had learned washing windows going into practice, cause ya know what I did? I reverted back to what I had done before, what I’d been trained in, which is being the owner-operator.” (06:24)
“I felt like I was trying to get ten pound of shit in a five pound bag every day.” (12:34)
“And that’s where I broke through. And it was literally, I’m need to just focus on creating systems, hire the right people, and commit myself to training and developing these people. Next thing you know, I became a delegation master.” (16:03)
“The three things that need to change for the CEO is you have to have an identity shift, a perspective shift, and a behavior shift.” (25:31)
“What practice would you rather buy? Would you rather buy the practice that I ran, when it was on my back and I was carrying seventy-five to eighty percent of the volume and doing all the work?...Or do you wanna buy the practice where I have three associate doctors and their caregivers, and the volume’s spread across all of them?” (27:07)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
01:08 – Introducing today’s topic, Writing The Remarkable Practice
01:13 – Why Dr. Stephen decided to write The Remarkable Practice
03:38 – The process of writing this book
05:13 – Hiring the company Scribe and working with Tucker Max
07:38 – How Dr. Stephen initially started writing his book
08:41 – The importance of discovering your passion
09:29 – The biggest challenge Dr. Stephen faced in this endeavor
11:35 – Lessons Dr. Stephen learned from writing this book
13:37 – The best way to consume this book
14:48 – The value that The Remarkable Practice provides
15:59 – Dr. Stephen and Dr. Pete invite the audience to join their private Facebook group
EPISODE QUOTES
“I think we all have books inside of us. I think you probably have a book, or two, or three, inside of you. So, this was definitely something that I had to get out of me.” (01:24)
“That’s what I was striking the check for. It was like, ‘I need to get this book done. I wanna get it out of me, and I’m gonna cut a check to hire somebody to make sure I get it done.’” (05:38)
“What a great experience because it forced me to show restraint, and to codify the message into something that was palatable and consumable.” (07:25)
“The purpose of a business is to add value to another person by solving a problem for them.” (08:34)
“It’s like the expression, ‘The best way to know what’s coming down the road is to talk to a person who’s on their way back.’ I kinda felt like that.” (12:47)
“Here’s the thing. This book is chock full of resources. I’ve gotta believe, I don’t know if you can quantify what it’s worth. The book costs X, what you get out of this book is worth Y. It’s far out of balance as far as value.” (14:48)
“The compound effect of a book, combined with a culture effect of a community, that’s where you get the massive breakthroughs in your business and your life.” (16:27)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Circle of Docs Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
02:10 – Introducing today’s topic, transitioning from owner-operator to CEO
03:08 – Dr. Pete shares his journey to chiropractic
07:40 – Dr. Stephen shares his journey to chiropractic
12:30 – Being a caregiver and creating an environment for people to be cared for
14:47 – The next level identity required to own a business
15:56 – Why you don’t need to be a business owner in order to be a successful chiropractor
18:20 – The dentistry practice example
19:51 – Dr. Pete’s unique dilemma in his identity shift from owner-operator to CEO
25:50 – Balancing work, life and raising a family of seven
27:48 – The importance of vision, leadership and energy
29:22 – Dr. Pete recalls a one-on-one conversation he had with one of his CAs
EPISODE QUOTES
“I was looking for a job and something that I love to do like my dad advised me. And, I’m so glad I found chiropractic.” (04:24)
“One of the things I would encourage you to do as you’re listening to this is go back to your roots. Go back to the roots of your entrepreneurial journey.” (11:27)
“There’s an entirely next level of skill set and identity that comes with actually owning a business, not just working for yourself.” (15:38)
“The CEO, at their best, is creating an environment where caregivers can be more successful. They can actually focus on taking care of patients, educating and adjusting, creating value and delivering value.” (17:05)
“The thing that didn’t happen for me was I didn’t make that shift in my own identity of being an owner-operator, a chiropractor, a caregiver to becoming the CEO of the business. And, because I didn’t have that shift, I was literally crisscrossed.” (24:49)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Circle of Docs Website
01:19 – Introducing today’s topic, Preparation
01:24 – Dr. Pete and Dr. Stephen announce a special giveaway
02:27 – Dr. Stephen encourages the audience to reach out with feedback
03:13 – Why preparation is vital
05:05 – The power of the schedule
07:22 – Mastering time management to prioritize what’s important now and what’s important next
08:56 – The Identity Shift
10:24 – The objectives of a CEO
15:37 – Leveraging the assessing process to contribute to your planning and preparation process
17:07 – What are you measuring
18:42 – The importance of organization
19:53 – Mastering transitions
21:38 – Dr. Stephen provides tips and tools for planning and preparation
25:14 – Dr. Pete reminds listeners where they can access the CEO 90-day project planner tool
EPISODE QUOTES
“What you have to recognize is it’s the fruit of labor. And, it’s really the fruit of hard work, and the hard work really is the bridge to help you get what you want.” (04:05)
“Preparation precedes the clarity, the peace of mind, the presence and the productivity that you seek.” (04:47)
“Winging it is not scalable, it’s not durable, and it’s definitely not transferrable.” (10:02)
“It’s an ‘and’ conversation, not an ‘or’ conversation. It’s what’s important now and what’s important next. The CEO is responsible for both.” (12:00)
“I love to say that one hour of preparation creates one thousand hours of productivity.” (13:01)
“I like to say you don’t get what you want, you get what you measure.” (17:03)
“We learn from history so we can create our destiny.” (19:12)
“I live and die by my calendar. I live and die by my calendar. If it’s on my calendar, it’s gonna happen. If it doesn’t happen, you should be calling 9-1-1, cause there’s a problem.” (24:30)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Circle of Docs Website
00:38 – Introducing today’s topic, Energy, Part 2
01:45 – Dr. Pete and Dr. Stephen talk about the positive feedback they have received from the podcast
03:02 – Dr. Stephen shares some testimonials from podcast listeners and fellow chiropractors
07:16 – The role of a CEO
09:53 – Surrounding yourself with the right people
12:36 – The importance of vision and leadership
14:03 – Planning, preparing, executing and assessing
17:13 – The shift from owner operator to CEO
20:01 – The Ninety Day Action Plan
23:24 – Reverse engineering our businesses
27:53 – Three projects that will drive you towards your vision
EPISODE QUOTES
“Energy’s everything. So the business is always a reflection of your energy – your energy and your team’s energy. When the energy’s up, the practice is up. When your energy’s flat, the practice is flat. When your energy’s down, the practice is down.” (02:14)
“Really the role of the CEO is to raise up everyone else. It’s actually identifying the genius in the people, putting them in that position where they can truly succeed and win, and then shining a light on them and supporting them and helping them elevate.” (07:16)
“The best way to learn what’s coming down the road is to talk to somebody who’s on their way back down that road.” (12:10)
“One of the quotes that I love Dr. Stephen, and I think you’ll love this, is from Dale Carnegie. He said, ‘An hour of planning can save you ten hours of doing.’” (20:03)
“When people ask me what’s my definition of success, it’s like, honestly, it’s being able to watch the sun rise and the sun set every day with my family from our beach house.” (24:31)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Circle of Docs Website
00:49 – Introducing today’s topic, Energy, Part 1
01:53 – The two parts of energy
02:20 – Revisiting the organizational chart
04:03 – The CEO Scorecard
05:14 – The importance of focus
06:52 – Dr. Pete encourages the audience to go back and listen to Episodes 10 and 11 which focus on the Scorecard
07:18 – The Marketing Calendar
08:05 – The Body Signals Program
12:29 – Dr. Pete breaks down the Scoreboard Tool
14:34 – Four specific KPIs of your practice
17:23 – The Huddle Sheet
20:56 – The three components of the Huddle
22:35 – Dr. Pete and Dr. Stephen leave the audience with a special offer
EPISODE QUOTES
“To you as our listener – you as a CEO – your job is to direct your team’s energy.” (01:43)
“As the CEO, our job is to be the magnifying glass. We’ve got to be able to gather up all those sun rays, if you will, all those sun beams, create one laser beam and point it where we want the fire to start. That’s the job of the CEO. We’ve got to be able to say, ‘What’s important now?’” (03:25)
“Focus is what makes the difference between busyness and productivity.” (03:58)
“A remarkable practice as part of a remarkable life, that’s an energy situation. We say as your energy goes, so goes your business. And I would say, as your team’s energy goes, so goes your business as the CEO.” (06:18)
“The power and the dynamic of the Scoreboard cannot be overemphasized here.” (15:48)
“Energy is everything – your energy, your team’s energy.” (22:30)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Link to the Huddle Sheet
Circle of Docs Website
00:38 – Introducing today’s guest, Dr. Nick Silveri
01:19 – What Dr. Nick would do differently about running his practice from Year 1
05:16 – Challenges Dr. Nick faced in the build stage
06:56 – Dr. Nick shares his experience with scalability
09:25 – The value of content marketing
10:50 – Dr. Nick expounds on content marketing strategy
13:52 – Connecting your message with the audience
18:44 – The power of leverage and honesty
25:06 – Recapping the four seasons of Dr. Nick’s practice
EPISODE QUOTES
“The thing that I would have done differently is I would not have tried to have two practices when I had no idea how to do one practice.” (02:40)
“I was blessed with being a very mediocre chiropractor so that it was easy for me to replace myself.” (03:35)
“If you truly are trying to get a message out there, you have to deliver the message in the platform that people are consuming content.” (15:41)
“Any business that I have I am just gonna do the stuff that gives me energy throughout the day, as much as humanly possible. Because I want to end up with more energy.” (20:42)
“I think one of my real superpowers is I am so brutally honest with myself.” (23:20)
“There’s a difference between getting to see patients and having to see patients and we all know the difference.” (27:02)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Circle of Docs Website
00:42 – Introducing today’s topic, Training, Part 2
01:28 – Dr. Pete encourages the audience to revisit the previous episode on Training
02:28 – Why the best investment you can make is training your team
03:09 – Dr. Stephen’s experience with training tools
06:27 – Equipping people with a proper training curriculum
09:39 – Dr. Pete recalls his experience with training tools
11:09 – The importance of having a curriculum
12:07 – Why CEOs need to approach training curriculums proactively
14:14 – The Competency Checklist
16:35 – The football analogy
18:19 – Dr. Stephen leaves the audience with a final observation
EPISODE QUOTES
“We have to give them the manuals and the videos so that they can train themselves – they can study, and get ready, and prepare for training…and this is where we critique them. And this is where they experience true growth.” (06:34)
“As a CEO, the attribute of a CEO is leadership. The leadership attribute is to create clarity for your team. That clarity follows a curriculum.” (11:51)
“Clarity is the greatest accelerator and the Competency Checklist creates extreme clarity.” (15:32)
“We’re in the business of saving lives, folks.” (17:46)
“You are gonna spend the time. You are gonna spend the focus. You are gonna spend the energy. And, you’re gonna spend the money. My question is ‘What are you spending it on?’” (18:59)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Circle of Docs Website
00:49 – Dr. Stephen and Dr. Pete revisit the six sides to the business Rubik’s Cube
01:45 – Introducing today’s topic, Training
02:02 – Dr. Stephen shares a special announcement
02:59 – Dr. Stephen and Dr. Pete take the time to read some listener reviews
04:23 – Return on investment
07:03 – The sports franchise analogy
10:11 – Solving the three problems regarding training
11:16 – Solving Problem #1: Doctors who don’t train
14:31 – Beliefs, values and behaviors
16:27 – Solving Problem #2: Doctors who stop training
20:58 – Solving Problem #3: The problem-solving firefighter chiropractor
24:58 – Dr. Pete tees up the topic of the next episode of The Remarkable CEO
EPISODE QUOTES
“The best investment you can make is training your team.” (01:53)
“The greatest R.O.I., return on the investment, of your time, of your energy, of your focus, and of your money, is in investing in training your team.” (05:54)
“If we see the reality of what we do and what’s at stake and we don’t respond appropriately, to me that’s an incongruency.” (07:52)
“There’s three things that are going to happen as a result of this [proper training]. Number one: the practice is gonna grow. Number two: your income and impact is gonna grow. And number three is your freedom is gonna grow as a leader.” (11:06)
“Your investment in training your team and developing your team has trumped the value of marketing.” (11:54)
“Training, it’s cultural.” (14:32)
“‘A’ players want to be trained. They want to be developed. And they will not tolerate ‘B’ or ‘C’ players.” (17:10)
“Topgrading says that hiring the wrong person is gonna cost you three times their salary that year. Losing the right person will cost your five times their salary that year. That outta pain you.” (19:10)
“Training implies role playing. You’re either meeting, or you’re studying and learning, or you’re training. And training means role playing.” (23:14)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
Circle of Docs Website
BOOKS MENTIONED
Drive: The Surprising Truth About What Motivates Us
00:52 – Dr. Stephen and Dr. Pete recap Part 1 of the episode focused on People
02:02 – The importance of people doing the right work
03:15 – Revisiting the basketball analogy
05:13 – Defining ‘scorecards’
08:45 – The importance of focus
09:34 – Revisiting the three aspects of a CEO’s job
10:24 – Dr. Pete poses a hypothetical situation
13:34 – Creating greater clarity and focus
14:35 – The Retention example
17:54 – Creating an understanding of the big picture within your team
19:46 – Proactivity vs. Reactivity
21:47 – Doing work the right way
22:45 – The importance of investing in training your people
23:05 – Scalability vs. Durability
24:21 – Dr. Pete urges the audience to set a goal and take action to achieve that goal
EPISODE QUOTES
“When you get the right person in the right position, and they’re doing the right work and they’re doing it the right way, what now is happening is they’re winning and you’re winning.” (01:28)
“We love to say, ‘God only makes geniuses.’ And, the job of the CEO is to recognize that and put a person in their position of genius.” (08:00)
“Focus is what makes the difference between busyness and productivity.” (08:46)
“We like to say, ‘Everyone’s responsible, but only one person is accountable.’” (10:19)
“You don’t get what you want; you get what you measure.” (19:44)
“Scalability means that you can do more, give more, love more, serve more. You can make a bigger impact and a bigger income, but it doesn’t have to all be done by you.” (23:05)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
01:27 – Introducing today’s topic, People, Part 1
02:08 – The Four ‘Rights’
02:30 – Dr. Stephen and Dr. Pete read some listener reviews
05:58 – The difference in mindsets between a traditional owner/operator and a CEO
09:38 – Why finding great talent is an investment
11:01 – The basketball analogy
14:03 – Breaking down the core roles of the many chiropractic players
17:13 – Identifying where you fit into your business
19:25 – Analyzing the four boxes of the organizational chart
23:35 – Establishing clarity within your organization
24:07 – The Accountability Chart
25:00 – Dr. Pete talks about the three bullets on a CEO organizational chart
27:48 – Dr. Stephen lists some of the many jobs that comprise a chiropractic practice
31:05 – Dr. Pete invites the audience to join them for Part 2 of this topic on People
EPISODE QUOTES
“For you to go full circle and to close the loop with your people, you gotta take four rights. You gotta get the right people in the right position doing the right work in the right way.” (02:08)
“When you get the right group of people in the same room ya know, it’s one plus one plus one equals one hundred and eleven when you’re building the right team.” (05:51)
“Your number one growth strategy is invest in your team. Your number two is marketing. That’s big.” (09:57)
“One of the keys to create alignment in your organization is you have to have clearly defined roles. And, when you have a clearly defined role, the next step would be to find the right person and put them in a position of their strength.” (13:06)
“What we wanna do is we want to take that org chart to the next level and turn it into an accountability chart. And the accountability chart says ‘This is how our business runs.’” (21:58)
“Clarity is the greatest accelerant, right? Accelerant towards what you’re trying to produce.” (23:39)
“I think one of the first people that you should do an accountability chart for is for yourself.” (24:46)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
01:32 – Introducing today’s topic, Systems
03:39 – The importance of having a mission
05:09 – Dr. Stephen’s recalls the moment he realized he needed systems in place to run his practice
08:28 – Building systems around a team
09:50 – Delegation
12:52 – The ten steps to delegation mastery
13:56 – One: Identify the specific desired outcome
15:52 – Two: Identify the actions that produce that outcome
17:11 – Three: Apply the 80% rule of delegation
18:34 – Four: Identifying the best-qualified team member
19:35 – Five: Setting the expectations and agreements
22:15 – Six: Incentivize
24:50 – Seven: Training
27:22 – Eight: The Reporting System
29:57 – Nine: Establishing meeting rhythms
31:37 – Ten: Assess
32:38 – Dr. Stephen and Dr. Pete reiterate the importance of implementing systems
33:15 – Dr. Stephen and Dr. Pete encourage listeners to reach out for more information
EPISODE QUOTES
“A vision without systems is a dream, but a vision with systems is a mission.” (02:08)
“You can have systems built around yourself. That is not scalable. That is not durable. That is not transferrable. What you’ve done is you’ve built a really good job, but that is not a business.” (08:50)
“The most successful companies, what they’ve done is they have a clear premise. They have clear core values defined. They have a clear vision and they have a clear mission.” (15:05)
“It’s not enough just to identify that person and then delegate to them. There’s gotta be some follow up and follow through that comes with that. This accountability that comes with delegation is absolutely critical.” (19:43)
“You don’t get what you want. You get what you incentivize.” (22:58)
“It creates such a peace in the organization, such a culture, when you have the meeting rhythm culture.” (31:31)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
00:49 – Introducing today’s topic, Leadership
01:08 – Dr. Stephen and Dr. Pete summarize the topics of earlier episodes on leadership
02:47 – The importance of having clarity
03:57 – Why people leave chiropractic care
05:03 – Why retention starts at conversion
07:13 – The value economy
12:37 – The ultimate Win-Win-Win
14:15 – The Scorecard
16:01 – The importance of focus
17:18 – Five Key Performance Indicators
21:43 – Why implementation is everything
EPISODE QUOTES
“Your retention is a reflection of your clarity.” (01:02)
“People leave chiropractic care because they lack clarity around the value of staying under regular chiropractic care.” (03:57)
“It cost four times more money to gain a new client than it does to retain a current client.” (05:50)
“Retention is the ultimate ‘win-win-win.’” (12:37)
“Losing patients is off-purpose.” (13:32)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
00:45 – Introducing today’s topic, Leadership
02:03 – Dr. Stephen and Dr. Pete take a moment thank their listeners for reviewing the podcast
04:30 – The importance of conviction
12:03 – The Four Agreements
13:40 – Establishing goals for solving patient problems
15:10 – The Empathetic Connection
19:21 – The Story Cycle
20:19 – Integrity
22:00 – The value of the patient
23:12 – Dr. Stephen and Dr. Pete tease the topic of the next episode
EPISODE QUOTES
“What chiropractic needs is more successful chiropractors and what chiropractors need is to develop the leadership muscle.” (03:50)
“When you talk about conviction, we’ve got to have an awareness that it’s not just your conviction as the owner, as the leader, as he CEO. You’ve got to make sure that everybody on your team shares the conviction.” (10:30)
“Every new patient that ever walks into our clinic ever…write this down; they’re looking for two things. They want connection and direction.” (17:11)
“The first thing we want to do is make connection, right? And, the second step is to be able to give direction. And these things are based on conviction.” (19:45)
“The patient has to feel like they’re in the right place. They have to have that conviction. And that happens when you successfully create the empathetic connection.” (22:14)
“What the world needs right now is chiropractic and what chiropractic needs right now is more successful chiropractors.” (23:44)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
01:28 – Introducing today’s topic, Leadership
04:45 – The distinction between a Lord and a Liberator
05:38 – The second side of the Rubik’s Cube: Who do you need to become?
07:04 – How Core Values attract
10:21 – Three key attributes of a great leader
12:55 – Four categories of Certainty
19:10 – Your weakest pillar is capping your success
21:14 – Influence with great certainty
22:36 – Fitness for your business
25:14 – Dr. Pete and Dr. Stephen desire to discuss on the other attributes of a great leader, Conviction and Clarity, in the next episode
EPISODE QUOTES
“Each and every one of us is a leader.” (01:50)
“The leader worth following is the one who invites other people into their roles as leaders.” (04:03)
“Your core values determine who you are when you show up to work” (07:04)
“Your success will be limited by your weakest pillar.” (20:14)
“Surround yourself with a tribe of people who are committed to increase their sources of certainty.” (21:46)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
02:34 – Dr. Stephen and Dr. Pete take a moment to thank their listeners
03:14 – Dr. Pete recaps the last episode where they focused on the six sides of the business Rubik’s Cube
03:39 – Introducing today’s topic, Your Vision Story
04:34 – Defining what success means to you
05:41 – The four seasons to the chiropractic career
05:57 – The natural evolution of your vision of success
06:40 – The importance of having core values
08:02 – Identifying your core values for life before your core values for business
09:44 – Dr. Stephen shares some core value exercises
10:38 – Having a vision story for every aspect of your life
12:20 – Why Dr. Stephen believes that balance is bullshit
13:38 – Using balance as a reference point
14:51 – Living with tension
16:57 – Taking a deep dive into our lives to change the outcomes in our lives
19:21 – Achieving alignment with your core values, vision story, and behaviors
21:38 – Dr. Stephen and Dr. Pete share resources and tools with the audience for this episode
23:07 – Dr. Stephen and Dr. Pete summarize the episode
EPISODE QUOTES
“You have got to have clarity for what success looks like to you. So, this is a very personal, very intimate process.” (04:18)
“If you want to be a person who’s in a place of alignment, then you need to have core values for all the things that you do.” (07:33)
“There’s a component of that overriding narrative that has a vision story for each of the categories of your life. So you’ll have a vision story for your business. You’ll have a vision story for your marriage, a vision story for your parenting.” (10:38)
“I think balance is bullshit.” (12:23)
“What I find is that balance is a very good reference point, right? It’s not the goal. It’s not the objective. You should use balance as a reference point much like a sailor uses the horizon as a reference point.” (13:28)
“I think alignment is the definition of success. When you can achieve alignment between those three very important things: core values, vision story and behavior.” (14:41)
“Core values are a forearm tattoo. You need to get to the point where you’re like, ‘Ok, this is what’s most important to me.’” (22:19)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Pete’s LinkedIn
The Remarkable CEO Website
01:27 – Introducing today’s topic, solving the puzzle of your business
03:30 – Why businesses are not as simple as a jigsaw puzzle
04:31 – The Rubik’s Cube metaphor
05:11 – The six sides of the business Rubik’s Cube
08:39 – Vision
10:47 – Leadership
13:26 – The importance of character and capacity
15:06 – Systems
18:35 – People
19:46 – Systems around team building
22:27 – Training
25:46 – The four areas of training that Dr. Stephen and Dr. Peter immerse themselves in
28:57 – Energy
32:10 – Dr. Stephen and Dr. Pete summarize the episode
33:18 – Dr. Pete highly suggests going back and listening to this episode again
EPISODE QUOTES
“In order to really solve the puzzle, you gotta solve all six sides of this thing, right?” (04:43)
“Your practice, your business will always be a reflection of your energy.” (07:12)
“Your vision story has to be the manifestation, or the expression, of your core values.” (09:54)
“Truly the definition of leadership is your capacity, not only to become, but to then enable others to become.” (11:05)
“The two things that are always increase as you continue to mature and develop are character and capacity.” (13:29)
“You need to have systems in place for team building. And I would argue that these are the most important systems because all of those other systems don’t matter if you don’t have that team around you.” (19:31)
“What we like to say here is, ‘Energy is everything.’” (28:58)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
BOOKS MENTIONED
Drive: The Surprising Truth About What Motivates Us
01:27 – Introducing today’s topic, the identity shift from owner operator to CEO
02:32 – The two-step process of creating a remarkable practice as part of a remarkable life, not instead of one
03:24 – Examples of scalability within businesses
06:08 – How changing your perspective can lead to new and innovative ideas
07:51 – What it means for a business to be transferable
11:32 – The transformation from owner operator to CEO
12:55 – The brute-force model
14:53 – The key to becoming a CEO
16:21 – Why this transition can be very disruptive for some doctors
18:38 – The importance of team components
19:04 – Dr. Pete and Dr. Stephen summarize the episode
EPISODE QUOTES
“Of course when your identity shifts, your perspective changes. And that’s really the most important part of this because when perspective changes, your decision making process changes and of course your decisions, your behaviors, those drive your outcomes.” (02:11)
“I know looking back at that season in my life I loved the brute-force season. And it helped us realize a certain level of success.” (13:44)
“Although our patient, our customer, is at the center of the universe, as the CEO you’ve got to make the shift from you focused on your customer, your patient, and you’ve got to make the shift to focusing on your team and let your team focus on your patient or your customer.” (15:39)
“Ultimately, that is the critical part of going from being an owner operator to be a CEO is just recognizing that I’ve gotta have the systems in place, but I’ve absolutely got to surround myself with the right people to execute on those systems and then train them and trust them, trust but verify.” (18:44)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
01:33 – Introducing today’s topic, transitioning from a job to a business
03:45 – The three characteristics that differentiate a job from a business
04:03 – Scalability
05:53 – The Tower of Babel example
12:17 – Letting go of control without sacrificing quality
15:01 – Durability
20:09 – Transferability
21:01 – Transferring authority
22:46 – The cultural shift of transferability
24:39 – The two-step process of creating a remarkable practice as part of a remarkable life, not instead of one
EPISODE QUOTES
“I think clarity is where transformation and breakthrough live as well.” (02:50)
“Scalability means that you have learned how to leverage. Leveraging systems, people, processes, technology, and communications.” (08:15)
“When you let go of control, you’re not sacrificing quality. This is key that you’re not sacrificing quality…what happens is, over time, you get quality and quantity increase.” (12:22)
“And so for transferability, we have to do two things. There has to be an empowerment process and there needs to be an equipping process. You have to do both.” (21:22)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
02:01 – Introducing today’s topic, The 4 Seasons of Your Chiropractic Career
04:25 – Identifying blind spots
05:20 – Season One: Launch
09:40 – Season Two: Build
11:15 – The importance of team building
12:34 – The transformation from a having a job to building a business
13:59 – The incredible accomplishment of building a practice
18:38 – Season Three: Scale
21:47 – The value of leverage
25:12 – Questions doctors face in the scale season of their careers
26:35 – Challenges in shifting to a more entrepreneurial mindset
28:25 – The Law of Delegation
31:22 – Season Four: Exit
34:48 – Making a graceful and profitable exit
35:40 – The goal of The Remarkable CEO Program
EPISODE QUOTES
“The beautiful thing is, every season is beautiful! Every season is wonderful. Every season matters. You actually don’t get Spring without Winter. You don’t get Summer without Spring. You don’t get Fall without Summer.” (03:56)
“I made a huge investment in coaching right from the beginning because I knew that chiropractic was gonna change the world, and I’m a world changer. And, if those two things are true, then I better have somebody in my world that can help me do that.” (08:01)
“Ninety-five percent of our problems are people problems. That’s definitely true in chiropractic.” (11:18)
“The difference between a job and a business is businesses are scalable, they’re durable and they’re transferrable.” (12:34)
“Building a remarkable practice, and building it well, is an incredible accomplishment.” (13:59)
“If you insist on wearing all the hats in your practice, you’re putting the lid on your business.” (19:51)
“I had this mindset of ‘Why would I delegate away things that I know I can do better?’” (27:43)
“Getting into scale is actually where you can breathe. And you can begin to have that remarkable practice and business as part of a remarkable life, not instead of one.” (29:46)
“I love the litmus test of ‘If you don’t show up for work on Monday, would anybody notice?’” (33:14)
“We want this whole journey to be remarkable for you.” (37:30)
LINKS MENTIONED
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
In this trailer for The Remarkable CEO podcast, Dr. Stephen Franson and Dr. Pete Camiolo walk you through their entrepreneurial journey and explain what motivated them to start and grow their respective practices. They share what inspired them to start the show and describe how listeners will get incredible value from each and every episodes. Their goal is to empower you to create a remarkable business as part of a remarkable life, not instead of one! The doctors have trained thousands of chiropractors and leaders around the globe how to create scaleable, durable and transferrable businesses, and are enthusiastic to teach insights and lessons from their expanding experience.