E-Commerce Omni Channel Marketing: Recent Episodes
KC Chow Agency
Omni channel marketing is a way of using multiple marketing channels to increase sales for eCommerce brands. Our goal is to educate listeners on how to utilise marketing channels like email, chatbot or push notifications as well as SMS messages to boost their average order value and customer life-time value, which are consistently the most profitable yet most ignored marketing channels.
Email marketing, in a way, is a competition.
Every email you send has to fight through spam filters and inbox placement triggers, not to mention hundreds and thousands of unopened emails.
Even if your email does go through the inbox, and they read and opened, the final challenge is to get your customer to click and make a purchase.
In this episode, you will discover proven strategies that you can implement in your email marketing to achieve better conversion.
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Episode:
https://kcchow.agency/strategies-make-emails-opened-clicked-convert/
Have you ever wondered how well your email marketing performs in comparison to other brands? There’s a saying that goes “comparison is the thief of joy,” but in the world of marketing and business, comparison is highly important. Knowing what your competition and counterparts are up to is greatly essential to ensure that your business strategies stay afloat.
In this episode, you will discover the latest email marketing benchmarks for 2021 based on data from sources like MailChimp, Campaign Monitor, and Get Response.
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Episode:
https://kcchow.agency/4-vital-email-marketing-benchmarks/
At a glance, email marketing may look easy. Just send a couple emails regularly, and you're good to go.
But a good marketer knows that is not the case. Email marketing is more than just spewing out emails and hoping that it converts to sales. The best approach to fully understand email marketing is to think like a customer.
Imagine being in your customer's shoes for a bit.
If you were to receive a promotional email from a familiar brand, what would make you open the email? The sender, the subject line, or the preview?
There's actually no wrong answer here, as they all factor into a reader's conscious decision to open an email or not. However, studies have shown that around 47% of subscribers open an email based on the subject line alone. That figure is significant enough to make email marketers realize how important an email subject line is.
In this episode, we'll walk you through on important parts of the email marketing process - specifically how we craft email campaign subject lines that get us as much as 50% open rates across various types of campaigns.
Plus, browse through various creative samples that can help you come up with your very own catchy email marketing subject lines!
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https://www.kcchow.agency/
Episode:
https://kcchow.agency/3-steps-to-creating-best-email-marketing-subject-lines/
Q4 is here, and that means the best season for eCommerce is around the corner. That's because the biggest shopping holiday for the United States (more parts of the world are also adopting it) is coming...
Namely, BFCM, or Black Friday and Cyber Monday!
Naturally, this is when any eCommerce store worth its salt should try to use any tools that they can use to make the most of Black Friday and Cyber Monday - including backend methods like Email Marketing.
In this episode, we'll look at why you should fully utilize Email Marketing for your BFCM strategy based on available data and statistics.
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Website:
https://www.kcchow.agency/
Episode:
https://kcchow.agency/email-marketing-black-friday-cyber-monday/
Do you ever wonder how some online businesses are able to generate more than 50% revenue from Email Marketing, yet, most online businesses are stuck at 15% or even less?
What do the top players do differently for them to get more than 50% revenue?
We'll let you in on a basic business secret - this factor plays a HUGE role in marketing:
Understanding Human Psychology.
For your Email Marketing strategy to work, you must understand and appeal to your target audience.
This is where science-based selling comes to play.
Here are the 6 powerful Psychological Hacks used in Email MarketingFollow Us:
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Website:
https://www.kcchow.agency/
Episode:
https://kcchow.agency/email-marketing-psychology/
Abandoned cart emails are sent to customers who have added products to their cart but failed to check out.
It's a remarkably effective customer retention tactic. In fact, a recent report from Klaviyo reveals that businesses using cart recovery emails earn back 3%–14% of lost sales, with an average revenue per recipient of $5.81.
In this episode, you will learn how to set up a high converting abandoned cart recovery email marketing strategy in 9 simple steps.
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Website:
https://www.kcchow.agency/
Episode:
https://kcchow.agency/abandoned-cart-emails-great-again/
We expect the iOS 15 update to arrive this September or October, and many people have been asking the question, "is email marketing dead?"
Certainly, email marketing stats will change. Metrics, tracking, and ultimately, data-driven strategy for email marketing definitely won't be the same.
But, email marketing isn’t dead.
Thus, planning your next move for your email marketing is a must. In this episode, you will learn a game plan that would more than mitigate the effects of this update.
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Website:
https://www.kcchow.agency/
Episode:
https://kcchow.agency/combat-ios-15-for-email-marketing/
Many eCommerce Marketers are concerned about the upcoming iOS 15 update due to be released by Apple this Fall around September through November timeframe.
This new update will bring new features that will fundamentally impact multiple channels of eCommerce marketing, to include, Email Marketing.
In this episode of E-Commerce Omni Channel Marketing, you will learn what are the implications of Apple iOS 15 update, and how you can combat it with the right email marketing strategies.
Follow Us:
https://www.facebook.com/KCChowAgency
https://twitter.com/kcchowagency
https://www.linkedin.com/company/kc-chow-agency
Website:
https://www.kcchow.agency/
Episode:
https://kcchow.agency/ios-15-update-email-marketing/