Shelf Impactors™ Branding and Packaging Design: Recent Episodes

Blue Nectar Design

Shelf Impactors™. Brought to you by Blue Nectar Design and hosted by Mark Grey & Lisa Hastings, this podcast series is based around the world of branding and packaging design. Breaking down the secrets of the movers and shakers within the industry and delving into how we can learn from those at the top of their creative game.

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S3E16 Shelf Impactors™Guest Episode - Anneli Hanssonwith Lisa HastingsLisa has an extremely insightful conversation with Anneli Hansson, one of Sweden's top Brand Strategists, discussing how Anneli forged her own path within the world of strategy.KEY AREAS OF DISCUSSION:1. HOW DID ANNELI GET INTO BRAND STRATEGY2. THOUGHTS ON HOW THE DESIGN INDUSTRY AND CLIENTS ARE EMBRACING STRATEGISTS NOW MORE THAN EVER.---------------------------------Anneli Hansson:Website - wwww.annelihansson.com Email - hello@annelihansson.comTwitter: @annelihansson74Instagram: @theannelihanssonLinkedIn: @theannelihansson ---------------------------------Lisa Hastings:Website - www.lisahastings.meTwitter - @shoebox20Instagram - @shoebox20LinkedIn - Lisa HastingsMark Grey:Website - www.bluenectardesign.co.ukTwitter - @bluenectarLinkedIn - Mark Grey

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S3E15 Shelf Impactors™'Wanna be a Freelancer?'with Mark Grey and Lisa Hastings.SO YOU'RE THINKING ABOUT TURNING FREELANCE?Mark and Lisa unpick what it is to be freelance designer, discussing the highs and the lows. 1. WHAT IS A FREELANCER?- What does it the term mean to Mark and Lisa?2. EXPERIENCES OF BOTH BEING AND USING FREELANCERS- Mark and Lisa share their experiences of the world of Freelancers3. JUGGLING FREELANCE WORK AND YOUR OWN CLIENT WORK- Mark discusses how he manages both sides of the coin, sharing his strategy for a harmonious approach4. DID THE PANDEMIC BENEFIT THE WORLD OF FREELANCE?- How Covid actually improved the design industry's ability to work with freelancers, especially when working remotely5. 3 TOP TIPS FOR DESIGNERS LOOKING TO GO FREELANCE---------------------------------Shelf Impactors™ Podcast:LinkedIn: https://www.linkedin.com/company/shelf-impactorsLisa Hastings:Website - www.lisahastings.meInstagram - @shoebox20LinkedIn - Lisa HastingsMark Grey:Website - www.bluenectardesign.co.ukLinkedIn - Mark Grey

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S3E14 Shelf Impactors™

Guest Episode - Chris Do with Lisa Hastings

Lisa catches up with one of our favourite globe trotting guests Chris Do. Following on from our Shelf Impactors convo with Chris (2 years ago!), Lisa grabs a quick update chat in with Chris discussing what's he's up to right now and his thoughts around:

KEY AREAS OF DISCUSSION:

  1. WHAT CHRIS BEEN UP TO SINCE WE LAST SPOKE?

  2. BEING VULNERABLE Is being vulnerable essential in todays world to connect with people better? Can we be too vulnerable?

  3. BEING AUTHENTIC Lisa and Chris discuss what it means to be authentic

Chris Do: Website - www.thefutur.com Email - hello@thefutur.com

Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

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S3E13 Shelf Impactors™'Chat GPT - Where are we going?'with Mark Grey and Lisa Hastings.CHAT GPTWhat is it? What have we tried? What is it good for?Will it remove the role of writers, researchers? Smart answer no - it is just a tool.1. HAVE WE ADOPTED CHAT GPT YET?- Are we seeing a place for it in the creative tool box- How are we using it right now?2. THE SOCIAL GENERATIONS OF THE WESTERN WORLD- As 'Gen Z' are likely to be the power used of this technology from the outset, just who are the 'Gen Z's'- For ease of conversation and to help Mark's confusion - a quick breakdown of the generational consumer brackets we all refer to!3. CHAT GPT EXAMPLES- Mark and Lisa discuss their experiences with Chat GPT so far and how they intend to utilise his growing platform.---------------------------------Shelf Impactors™ Podcast:LinkedIn: https://www.linkedin.com/company/shelf-impactorsLisa Hastings:Website - www.lisahastings.meInstagram - @shoebox20LinkedIn - Lisa HastingsMark Grey:Website - www.bluenectardesign.co.ukLinkedIn - Mark Grey

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S3E12 Shelf Impactors™'Creative Culture Trends for 2023 and beyond'with Mark Grey and Lisa Hastings.CULTURE TRENDSShelf Impactors like to look forwards and see what is inspiring the design world. This time Mark and Lisa talk culture.1. NEW REALITIES…- The rise of Meta - how credible will this space become? - Will we all be living in a Meta world soon - as tech immersion advances we see this new phase of 'phygital' - physical meets digital.2. CREATOR COMMUNITIES- Creatives are ever curious, how does this trend play out and amplifyour need for more, replacing consumption for regeneration3. CLIMATE OPTIMISM- The way we source information and entertainment is changing, with subscription packages, opt in or out services, everyone is now a potential creator? Even AI - Midjourney, Dalle and now the rise ofChat GPT4. ARTISAN WAVE- The rise of the side hustle! Discuss the rise in hand crafted, and finding ways to make money - changing the way we work, or shop…5. SITUATIONSHIPS...- Employee monogamy might be a thing of the past!---------------------------------Shelf Impactors™ Podcast:LinkedIn: https://www.linkedin.com/company/shelf-impactorsLisa Hastings:Website - www.lisahastings.meInstagram - @shoebox20LinkedIn - Lisa HastingsMark Grey:Website - www.bluenectardesign.co.ukLinkedIn - Mark Grey

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S3E11 Shelf Impactors™'Food and Drinks Trends for 2023 and beyond'with Mark Grey and Lisa Hastings.BRAND NEW YEAR - Means BRAND NEW Trends... Mark and Lisa discuss what they're anticipating and noticing in the world Foods and Drinks for the coming year:1. SPACE FOOD- To infinity and beyond- What will be we packing in our outer galactic hampers?2. CBD products- Will we see the CBD drinks grow in the NO/LOW Category 3. FOOD AND DRINK BRANDS IN THE METAVERSE- Pixel flavour?!- How will virtual experiences inform physical food and drinks products?4. THE EVER GROWING NO/LOW CATEGORY- Health and wellbeing leading the way for more 'teetotalers' than ever5. PLANT BASED MEAT- Where is it heading? Petri dish pork?6. ENERGY EFFICIENT FOODS- Stoveless, gassless cuisine---------------------------------Shelf Impactors™ Podcast:LinkedIn: https://www.linkedin.com/company/shelf-impactorsLisa Hastings:Website - www.lisahastings.meInstagram - @shoebox20LinkedIn - Lisa HastingsMark Grey:Website - www.bluenectardesign.co.ukLinkedIn - Mark Grey

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S3E10 Shelf Impactors™Guest Episode - John Dalzielwith Lisa HastingsLisa takes the reigns in this podcast episode and is joined by the inspiring guest, Marketing Strategist - John DalzielWe all want to BE BRAVEFrom creatives coming up with the wackiest ideas - social media wanting us all to be GAME CHANGERS - Businesses saying they think and act Brave.1. BRAVERYDefine...2. ARE YOU BRAVE? Lisa and John discuss their brave moments!3. ARE BRANDS LOSING THIER BRAVE HEART?In the middle of the pandemic it seemed easy to take risks (we may lose everything anyway, from career swaps, start ups or bold pivots - have brands reverted back to safety (global economydownturn) and who just keeps charging ahead?4. BEING BRAVE EVERYDAYEmbracing bravery - tips on the small stuff we can do to have a big impact!--------------------------------- John Dalziel:LinkedIn - John Dalziel---------------------------------Shelf Impactors™ Podcast:LinkedIn: https://www.linkedin.com/company/shelf-impactorsLisa Hastings:Website - www.lisahastings.meInstagram - @shoebox20LinkedIn - Lisa HastingsMark Grey:Website - www.bluenectardesign.co.ukLinkedIn - Mark Grey

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S3E09 Shelf Impactors™

'November Challenge Update' with Mark Grey and Lisa Hastings.

  1. NOVEMBER CHALLENGE UPDATE

  2. Lisa and Mark discuss their challenges for November and how they're tracking: • Mark - Carnivore diet for the month (AGAIN!) and 1x30 minute sketch per day (based on our word of the day)! • Lisa - Cold showers daily for the month and 1x15 minutes per day creative writing (based on our word of the day)!

  3. FOOD TRENDS FOR 2023 (Setting the scene for the next podcast) Mark and Lisa touch on the subject of the upcoming podcast and skim the surface of some upcoming trends which will undoubtedly be hitting the shelves throughout next year and beyond...

  4. THE ADOBE PANTONE SPLIT Thoughts on how the Adobe / Pantone separation will affect us all?

Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk LinkedIn - Mark Grey

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S3E08 Shelf Impactors™

'Design Awards - are they worth it?' with Mark Grey and Lisa Hastings.

  1. OUR THOUGHTS ON DESIGN INDUSTRY AWARDS

  2. Do they favour big names over boutique design houses?

  3. WHY ARE DESGIN AWARDS IMPORTANT?

  4. Do they add value to the designer/ agency

  5. WHY WE SHOULD NOT DESIGN JUST FOR AWARDS

  6. Unproductive approach to design brief

  7. Compromised goals

  8. NOVEMBER CHALLENGE

  9. Mark and Lisa define their challenges for the month of November

Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk LinkedIn - Mark Grey

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S3E07 Shelf Impactors™

Guest Episode - Matt Essam with Lisa Hastings

How to market yourself as a creative and win those dream clients!

KEY AREAS OF DISCUSSION: SALES AND MARKETING (For Creative Agencies)

  1. DEFINITIONS Marketing, Sales, Branding, let’s just pull them apart - why they need each other to survive.

  2. A BIT DEEPER Freelance v Agency - what is holding great talent back from attracting new clients? Is it just about winning business, earning the most money, doing great work - and how best can agencies drive that?

  3. TIPS AND TRICKS Ways to discover what actually drives us, and what the future looks like for marketing creative.

Matt Essam: Website - www.mattessam.co.uk LinkedIn - Matt Essam

Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk LinkedIn - Mark Grey

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S3E06 Shelf Impactors™

'Creative Networking - Do's and Don'ts' with Mark Grey and Lisa Hastings.

  1. HOW IMPORTANT IS NETWORKING IN OUR INDUSTRY? – What does networking mean to us – What are our experiences

  2. BUILDING YOU CURRENT NETWORK – How to keep you network informed, interested and engaged – Our advice on network building

  3. QUALITY OVER QUANTITY – When first starting to build a network - how do you chose between quality over quantity?

  4. 5 KEY WAYS TO NETWORK

  5. Some insights and recommendations

Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

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S3E05 Shelf Impactors™

'I want it NOW!' with Mark Grey and Lisa Hastings.

  1. THE WORLD OF NOW!…
  2. Digital shopping is getting faster and more targeted

  3. Digital commerce continuously adapting

  4. Shopping within social media

  5. The impact - death of the Highstreet, buy now pay later

  6. CONNECTED TV!


  7. TV shows using shoppable content - linking viewers to retailers via onscreen prompts


  8. Could services like Netflix look to offer on-screen buying.

  9. MAKE IT EASY AND PEOPLE WILL BUY

  10. In consumer terms keeping the number of clicks to buy to an absolute minimum is the key!

  11. Amazon’s BUY NOW button the perfect example.

  12. Amazon Fresh - crossing the consumer’s threshold between physical and digital markets

Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

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S3E04 Shelf Impactors™

Guest Episode with Simon Dixon - Dixon Baxi with Lisa Hastings

How to Inspire Optimism and Change Mindsets

KEY AREAS OF DISCUSSION:

  1. DIXON BAXI STUDIO LIFE The studio and the work beyond it...

  2. CREATIVE SAVES THE WORLD Thinking beyond what exists, pushing through the uncomfortable, where you don’t know what the answer is - are the most exciting or rewarding down the line. Do you think Creativity saves the world? What got you into the industry - and what are you aiming to give back?

  3. TIPS & TRICKS Give us some ways to challenge ourselves What IS Brave, how do we unleash it?

  4. OPTIMISTIC FUTURES The pandemic accelerated our awareness and hopefully actions in planetary impact - and how we see the future - what’s next for DB - and what are you excited about?

Simon Dixon: Website - www.dixonbaxi.com LinkedIn: Simon Dixon

Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

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S3E03 Shelf Impactors™

'Agency Adaption' with Mark Grey and Lisa Hastings.

  1. AGENCIES ADAPTING TO CHANGE
  2. Are Design/ Creative Agencies adapting and changing to serve the new world or working for their teams
  3. What do you offer your teams -
  4. Are talent pools being lost/ losing out due to industry inconsistencies?

  5. What can agencies offer to entice teams back into the workplace

  6. IS THERE A RIGHT OR WRONG WAY?

  7. What are our experiences of this over last two years since Covid
  8. What would like to see within the industry?

Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

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S3E02 Shelf Impactors™

'Mindfulness 2.0' with Mark Grey and Lisa Hastings.

Mark and Lisa reach back 3 years to when they last spoke about Mindfulness (S1EP09). They cover some old ground and discuss if their perceptions have changed on some of the key focusses for Mindfulness: SLEEP, NUTRITION, DAILY ROUTINES, RESEARCH/ READING, & MENTORS!

  1. MINDFULNESS 2.0
  2. Have you attitudes changed? Has the Pandemic caused us to overthink?
  3. Is Mindfullness now taking away our productivity?

  4. POST PANDEMIC - how do we feel about our own approach to Mindfulness?

  5. PILLARS OF MINDFULLNESS

  6. MEDITATION

  7. What does it mean it you?
  8. Do you do it - in what ever form you believe it to be?

  9. Breathing practices?

  10. What are the established brands working in this space

  11. CALM
  12. HEADSPACE

Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

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S3E01 Shelf Impactors™

Guest Episode with Alexis Vera - VP Creative & Strategy at SGK with Lisa Hastings - The Metaverse.

The Metaverse supports a whole new virtual economy - for businesses as well as driving connection - between friends, families - getting better connected across global spaces.

KEY AREAS OF DISCUSSION:

  1. INTO THE METAVERSE

  2. This is a term that has been gaining traction - let’s break it down (both have our definitions)

  3. WHY IS THE METAVERSE IMPORTANT?

  4. The metaverse is important because it offers humans an in-person way to connect and communicate from anywhere in the world virtually.

  5. THE POSSIBILITIES Lisa and Alex debate some opportunities for this space - and some that we are seeing already.

Alex Vera: Website - www.sgkinc.com Instagram Avera75 LinkedIn: Alexis Vera

Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

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S3E00 Shelf Impactors™

'SEASON 3 - Introduction' with Mark Grey and Lisa Hastings

Welcome to Shelf Impactors™ Podcast Season 3

Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

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S2E25 Shelf Impactors™

Guest Episode with Alexis Vera - VP Creative & Strategy at SGK

Another great Guest Episode - Lisa hosting solo and talking to the vivacious Alex Vera about current upcoming trends within the beverage/ drinks sector

KEY AREAS OF DISCUSSION:

  1. SOBRIETY

  2. Rise in non drink drinking (how will this play out when we go back to socialising)

  3. INNOVATION

  4. How do we celebrate this return to humanity and connection - innovation in drink space?

  5. HEALTHY FIXING

  6. linked to Sobriety but in beverages - are we now saying cheers with a CBD Cocktail?

  7. CONNECTED BRAND EXPERIENCES

How do all these link or play out - what brands are changing the space - will there be a shift - will it reach a stage when even alcohol MUST have health benefits? Does this change AUS/US?

Alex Vera: Website - www.sgkinc.com Instagram Avera75 LinkedIn: Alexis Vera

Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

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S2E24 Shelf Impactors™

'2021 Round Up - Blurred Lines' with Mark Grey and Lisa Hastings

Our brief round - up for 2021

KEY AREAS OF DISCUSSION:

  1. LIFE CATCH UPS

  2. WFH Blues? Missing the studio vibes!

  3. STAND OUT DESIGN PROJECTS FOR 2021

  4. DESIGN AGENCIES WORKING OUT HOW BEST TO COMMUNICATE INTERNALLY

  5. How are design agencies communicating internally in the newish age of remote working who's doing it best and how?

  6. PLANS FOR 2022

  7. New Shelf Impactors pod plan underway with new structure and great new guests

Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

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S2E23 Shelf Impactors™

Guest Episode with Mr Goodvertising Thomas Kolster

It’s another guest episode - Acclaimed Ted speaker and Change Activator Thomas Kolster joins us fresh from a Panel Debate on Purpose & Sustainability for Brands.

Author of The Hero Trap (available at thomaskolster.com) joins Lisa to discuss the role of Purpose and Branding.

KEY AREAS OF DISCUSSION:

  1. BRAND PURPOSE

  2. We’re all striving for purpose - what is it, do brands need one to make change happen?

  3. THE HERO TRAP

  4. we all want to save the planet, save humanity - be the hero archetype - is brave actually being a hero, or something more?

  5. THE ANTI-AD WORLD

  6. Why Advertising is a dying medium, or at least evolving big time

  7. OPTIMISTIC FUTURES

  8. Go big or go home - what an exciting time to be making real change a reality…what are we excited about?

Thomas Kolster: Website - www.thomaskolster.com

Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

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S2E22 Shelf Impactors™

'Mark and Lisa's, 'Who What and Why'' with Mark Grey and Lisa Hastings

This one's is ALL ABOUT US!

KEY AREAS OF DISCUSSION:

  1. WHO ARE WE
  2. WHAT ARE WE ABOUT
  3. WHY ARE WE DOING THIS

WHO - Is Mark Grey/Lisa Hastings

WHAT - Do we do - where did we start and what do we position ourselves as now

WHY would anyone care - do we have some mighty big scary goals

Squiggly careers What have been some of our challenges? What are we scared of, or passionate about?

Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

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S2E21 Shelf Impactors™

'Digital & Sustainability' with Lisa Hastings and guest Richard Gearing

DIGITAL SUSTAINABILITY

Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings

Richard Gearing Website - LinkedIn - Richard Gearing

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

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S2E20 Shelf Impactors™

'Heroes Mentors and Influencers' with Mark Grey and Lisa Hastings

MENTORS & INFLUENCERS

We live in a world where online education is abundant, we all have influences in our careers, do we have life coaches too? Should we. Let’s talk about who you go to for inspiration, who has shaped and influenced your career to date? The villains are in there to - who pushed you where you did not want to go?

KEY AREAS OF DISCUSSION:

People in our lives/ careers who have influenced us and why....

  1. WORK
  2. PERSONAL
  3. FAMOUS

Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

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S2E19 Shelf Impactors™

'Interview with Chris Do - Founder of The Futur' with Mark Grey and Lisa Hastings

In this fantastic episode we have another great guest on the pod - the great Chris Do.

As well as being the owner of thousands of cool caps, Chris is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and also the founder of The Futur — an extremely successful online education platform with the big hairy audacious goal and mission of teaching 1 billion people how to make a living doing what they love.

As Mark wasn’t able to make the podcast recording Lisa went solo into this one and had an incredible conversation with Chris. They get into who Chris Do is, what motivates and drives his ambition. Chris shares some of his stories of how he came to set up the futur, how he overcame his relative shyness to become a hugely successful speaker, spokesperson and mentor for the design community and heading up a team of awesome creative thinkers.

KEY AREAS OF DISCUSSION:

  1. WHO CHRIS DO IS

  2. FINDING YOUR TRIBE

  3. BEING AN INTROVERT WHEN PEOPLE ASSUME YOUR AN EXTROVERT

Chris Do: Website - www.thefutur.com Email - hello@thefutur.com

Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

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S2E18 Shelf Impactors™

'What's in a Job Title' with Mark Grey and Lisa Hastings

Do you own what you do?

There are a LOT of random titles used now especially in our industry - are you an Educator, an Innovator, a Creative Director, a Strategist, a Digital Guru… does it matter in a world where FLEXIBILITY and SKILLING UP are crucial to survival?

KEY AREAS OF DISCUSSION:

  1. EXPERIENCE v TITLE The big debate - what is your title, what does it mean to you? Is it different in different companies?

What are some random/wacky or 'wtf are you' titles and roles we’ve spotted?

  1. A CD IN A BIG AGENCY v AN SME What is a Niche - does it have to be discipline, can be category Is is good to specialise (it proves you can do one thing in depth - but what that is doesn’t matter, personal view is that it helps to specialise, then you can pivot and relearn something else - discuss

  2. WHAT IS THE FUTURE OF BRAND/ DESIGN ROLES? We must commit, keep learning, evolve and innovate to grow - whatever your role/background/dreams

Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

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S2E17 Shelf Impactors™

'Passion and Purpose' with Mark Grey and Lisa Hastings

2020 saw the rise of side hustles - people forced to do alternatives to survive. Bold Pivots and Purpose

In a year when many of our passions were banned, stalled or cancelled (think gym/events/getting together/travel) why passion is more important, and your purpose.

KEY AREAS OF DISCUSSION:

  1. PASSION
  2. Creatives are pretty passionate - envied by many - but does our passion become our burnout?

  3. What are our passions, or what do we REALLY care about, has it changed over the last year, how do we fuel our fires?

  4. BOLD PIVOTS - Brands changing the game with thinking different - showing their brand/owner passions (eg Ovolo, Elon)

  5. PURPOSE

  6. Last year was the rise of 'Ikigai' -

  7. WHY you do what you do, WHY it matters - for brands, and for us.

  8. OUR STRATEGIES

  9. ...for finding and growing our own passions/purpose?

  10. WHY PASSION MATTERS

  11. Even more right now...
  12. How to embrace it?!

Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

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S2E16 Shelf Impactors™

'WTF... 2020' with Mark Grey and Lisa Hastings

RIP 2020 - Mark and Lisa recap the year of Shelf Impactors and focus on Brands & Innovation for the future.

KEY AREAS OF DISCUSSION:

  1. TRANSPARANCY

  2. The year where consumers demanded the truth, honest brands and relevancy.

  3. SUSTAINABILITY

  4. A growth area that may have been placed to one side momentarily but something every consumer is very conscious of and shows strong interest flowing into 2021

  5. VIRTUAL ECONOMIES

  6. We seem to becoming more and more reliant on Tech becoming more and more.

  7. Are Design Agencies changing they way the work with the rise in remote working?

  8. HUMAN CONNECTION – Whilst virtual economies are on the rise, human connection is one thing consumers are crying out for.

  9. WHAT ARE WE LOOKING FORWARD TO IN 2021

  10. All of the above... new innovations and vaccines paving the way to gaining some form of semblance.

Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

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S2E15 Shelf Impactors™

'Wellness Trends' (Wellness Trends for 2021 and beyond) with Mark Grey and Lisa Hastings

Wellness trends for the Brand New World! Mark and Lisa break wellness down into a few categories - discuss how this crazy year has made us all rethink so many aspects of 'wellbeing' - from the rise in Sanitiser (and Bold Pivot catalysts) to the need to take time out - but in!

  1. THE NOVEMBER CHALLENGE CHECK IN! - Lisa on Keto

  2. Mark on Carnivore

  3. SLEEP

  4. Hacking circadian rhythms, neutraceuticals - CBD and beyond…

  5. MINDFULNESS

  6. Rise in meditation apps and nootropics (natural brain calming in a year of Anxiety)

  7. Loneliness, how are we learning to be more connected

  8. IMMUNITY

  9. Foods/ diet trends (nutrition hacking)/vitamins

  10. EXERCISE

  11. Virtual worlds - HUGE rise in tech.

  12. THE FUTURE OF WELLNESS/ WELLBEING

  13. what excites us most about the future in the WELLNESS Space?

Additional reference links:

Functional Beverages https://www.beveragedaily.com/Article/2020/11/21/Free-Rain-founder-The-original-brand-name-was-Trip-but-people-thought-we-were-taking-them-on-a-different-kind-of-journey

Nootropics https://www.farrinstitute.org/best-nootropics/

Ikea - DIY Dementia friendly homes https://www.dezeen.com/2020/11/15/hack-care-ikea-diy-dementia-friendly-homes/

Dan Schawbel asks Dr. Edith Eger about the Holocaust https://podcasts.apple.com/au/podcast/5-questions-with-dan-schawbel/id1401344839?i=1000499892631

Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

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S2E14 Shelf Impactors™

'Future of Food' (Food Trends for 2021 and beyond) with Mark Grey and Lisa Hastings

This year has been a whirlwind, and it’s not over yet. In Jan we talked about consumer trends, we both have a vast career in food/beverage branding, we discussed free from an eon ago, so what are we seeing now - and how has the pandemic affected these trends?

  1. What are the key MACRO trends?

(Sustainability drives Veganism & Shopping local)

  1. Macro Trends key thoughts

  2. SUSTAINABILITY, SNACKIFICATION, FRAGMENTATION, NATURALLY FUNCTIONAL

  3. What food fixes are we seeing?

  4. Gluten Free is long gone, there are THOUSANDS of milk alternatives on the market - we’re almost shamed for asking for dairy…when did it shift.

  5. The Paleo has transitioned to Keto/Gut Health - why?

  6. Are we convinced?

  7. Digestive Wellness (have some guts

  8. Low Carb/No Carb - Keto - Fat FULL

  9. Plant based, Reinventing Sweetness - No sugar

  10. Meat Reimagined, Mood Food (CBD, Good when feels bad, etc)

  11. Our November Challenge!

Additional reference links:

Grass Fed Meats https://www.thedorsetmeatcompany.co.uk/about/100-grass-fed-meat/

Low Sugar Chocolate https://www.bbcgoodfood.com/howto/guide/20-food-trends-2020

Functional Foods https://www.realsimple.com/food-recipes/shopping-storing/food/whole-foods-food-trends-2021

https://medium.com/ipg-media-lab/the-future-of-food-is-functional-31b8cdaaab87

Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

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S2E13 Shelf Impactors™

'Interview with Girish Jhunjhnuwala', founder and owner of Ovolo Hotels and Ovolo Group

In this episode Lisa and I are extremely lucky to be joined by the founder and owner of Ovolo Hotels and the Ovolo Group, Girish Jhunjhnuwala.

Girish, an extremely inspirational and successful entrepreneur, shares his experiences with us about the growth of the Ovolo brand which has proudly very recently celebrated it's 10th year.

The Ovolo Group currently own and run 10 independent boutique hotels, in both Hong Kong and Australia with plans a foot to open the doors to many more.

Within the podcast Girish talks to us about what it means to be an entrepreneur and how risk taking has been part of his mainstay as he has grown his organisation. He also provides us with his definition of passion (more so at what point work ultimately becomes a passion).

Girish shares his valuable knowledge around what it takes to create a truly unique hotel brand and furthermore demonstrates the importance of creating a brand with an emotional connection to it's customer.

As with almost all visionaries, Girish prides himself on his own drive for continual innovation within his organisation.

Additional reference links:

http://www.ovologroup.com http://www.ovolohotels.com

LinkedIn - Girish Jhunjhnuwala Instagram - @girishjovolo

Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

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S2E12 Shelf Impactors™

'Being Brave or Taking a Risk?' (Courage v Recklessness) with Mark Grey and Lisa Hastings

Every single person on this planet has to make multiple decisions everyday. Sometimes these decisions require us to be brave while some involve a degree of risk.

Those of us in the creative industries are tasked to make bold decisions everyday relating to helping our clients grow their brands and businesses. The decision making process we go through is often assisted greatly by supporting research and market analysis mitigating the possible risks of making a poor choice.

In this podcast Mark and Lisa light heartedly discuss how the decisions we all make come with a degree of risk attached and require an element of bravery in the process. The scale of both these actions are invariably measured by the individual making that decision by assessing the severity of the outcome.

  1. Risk v Bravery

  2. Can we form a difference between the two definitions or are they mutually aligned?

  3. Examples of brands and businesses that have overcome adversity through being brave and taking 'calculated' risks.

  4. Where do Lisa and Mark see themselves on the subject relating to their own personal values.

  5. Timing - Is there a right time to be brave? Can this be quantified?

  6. What does 'good' bravery look like?

Additional reference links:

Bareknuckle - Brand Marketing with a punch! https://www.bareknuckle-branding.com/branding-reno/brands-that-took-risks/

POWER OF VULNERABILITY - TED TALK https://www.ted.com/talks/brene_brown_the_power_of_vulnerability?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

PODCAST Future of Food https://lnns.co/A5H4jMiW8Dc

Marketing Week Stats https://www.marketingweek.com/brave-advertising-diffifcult-times-coronavirus/

Creatives are born to be brave https://getpocket.com/explore/item/people-with-creative-personalities-really-do-see-the-world-differently

Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

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S2E11 Shelf Impactors™

'Sustainability and Brands in the New World' with Mark Grey and Lisa Hastings

For most brands surviving through the Covid 19 crisis, it has meant many of their own values have had to be assessed and their communication around 'sustainability' has had to either be muted or dropped completely.

Mark and Lisa discuss what brands are doing on the subject and how the focus on economical survival and regeneration might see a seismic shift across the board in the scale of communication around 'sustainability' in months to come post Pandemic!

  1. Bold Pivots

  2. Is it a wise choice to ‘pivot’ your brand and harness opportunities to address Covid and it's aftermath?


  3. Some brands pivoting to score PR points, many are doing it out of sheer commercial necessity!

  4. The Sustainability message pre and post Covid.

  5. Has the ‘message’ changed or taken a back seat to many brands just fighting to survive?

  6. Brands communicating the message of sustainability well right now!

Additional reference links:

Sustainability as a service: https://trendwatching.com/quarterly/2020-02/the-future-of-purpose/

Beauty Behaviours during lockdown (Podcast hosted by Andrew McDougall): https://www.mintel.com/blog/beauty-market-news/podcast-beauty-behaviours-during-lockdown

Meet the 2020 consumers driving change https://www.ibm.com/downloads/cas/EXK4XKX8

Bold Pivot https://makeshift.trendwatching.com/bold-pivots/

Lisa Hastings: LinkedIn - @lisahastings Twitter - @shoebox20 Instagram - @shoebox20 www.lisahastings.me/

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

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S2E10 Shelf Impactors™

'Brand Thinking for the New Normal - Back to Basics' with Mark Grey and Lisa Hastings

As a global economy we're creeping out of lockdown and looking to reopen and kickstart our economies. Mark and Lisa delve into the thinking behind brands and the ways in which brands should be approaching the 'new normal'.

  1. Brands returning to market

  2. Now is the opportunity to take the strategies back to basics

  3. Core Values

  4. Referencing Maslows 'hierarchy of needs' model, brands should be re-establishing their core values - taking themselves from 'reactive' to 'proactive'

  5. Simplicity for consumers

  6. Keep the offer simple but remain innovative.

Additional reference links: Mumbrella report: https://mumbrella.com.au/customers-want-australian-businesses-to-get-back-to-basics-during-covid-19-629840

Three Big Trends for Brands from the Shift to E-commerce: https://www.warc.com/newsandopinion/news/three-big-trends-for-brands-from-the-shift-to-e-commerce/43772

How FMCG brands can respond to change after COVID-19: https://www.warc.com/newsandopinion/opinion/How_FMCG_brands_can_respond_to_change_after_COVID19/3682

Heinz at Home: https://heinztohome.co.uk

Smol: https://smolproducts.com/pages/our-story

Lisa Hastings: LinkedIn - @lisahastings Twitter - @shoebox20 Instagram - @shoebox20 www.lisahastings.me/

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

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S2E09 Shelf Impactors™

'Post Lockdown - The New Age of Brand Optimism' with Mark Grey and Lisa Hastings

Markets have dramatically shifted in the last few months especially since the recording of #SE05 Shelf Impactors™ podcast(Pandemic and Consumer Trends related). Upon reflection Mark and Lisa revisit the subject of 'the role of brand' in these unprecedented times:

  1. Whats happening - UK v AUS Differences

  2. How the markets are taking differing approaches to combatting and guiding their nations to the 'new normal'

  3. The Role of Brands

  4. Age of Optimism - How are brands reacting and communicating.

  5. Data Privacy - The fear of contact tracing and our thoughts on the Govts' approaches and data collection.

  6. Creative Focus

  7. What can the Creative Industries expect...

  8. How can we lead and help nuture clients and brands through this uncertain yet innovative time

Additional reference links:

Havas Report: https://www.cmo.com.au/article/678525/reports-brands-an-important-role-play-during-covid-19-crisis-they-re-useful/

Mintel Podcast ref. Apple/ Google team up: https://www.mintel.com/blog/podcast/podcast-safety-v-privacy-covid-19-contact-tracing

Stylus - Future Thinking Podcast: https://www.stylus.com/futurethinkingpodcast

Marketing Week (15th May 2020) - How Brand should lead through change, during and after Covid: https://www.marketingweek.com/brands-lead-through-change-coronavirus/

The Brand Gym (May 21st 2020) - Will Covid-19 Change Everything or Nothing For Brands?: https://thebrandgym.com/will-covid-19-change-everything-or-nothing-for-brands/

Lisa Hastings: LinkedIn - @lisahastings Twitter - @shoebox20 Instagram - @shoebox20 www.lisahastings.me/

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

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S2E08 Shelf Impactors™ Interview with Luke Sherriff, owner of PROVERB Skincare.

This extremely insightful podcast conversation is with the super positive, highly driven owner and co-founder of PROVERB - the Life-Fuelled Skincare brand. Luke Sherriff.

Luke is an Oxford grad with a degree in Epidermiology, who went on to play professional Rugby for the likes of Harlequins, and Nottingham rugby club gaining caps for England and Great Britain 7’ and Barbarian squads. All this before seamlessly moving into the health and skincare industry - he is now owner and co-founder of Proverb. Alongside his wife Kirstie, they both run two successful businesses Proverb and Pinks Boutique.

In this podcast Luke and I discuss how and why Proverb was formed, and how Luke uses the skills he developed as a top flight sportsman and applies them the to growth strategy of the Proverb brand. As a team sports pro he believes in the importance of the his brand consumers feeling like they’re part of a team, being part of a brand that provides interaction, knowledge, positivity and above all a great product.

We also talk about how the brand has had to adapt over the last few weeks during the Covid-19 pandemic and what Proverb has been up to help the community come together during this time - such as adding hand sanitiser to their SKU list, and ensuring their ‘climate and sustainability matters' message continues with growing range of refillable products.

Additional reference links:

https://proverbskin.com/collections/refillable-sanitiser http://www.proverbskin.com http://www.pinksboutique.com

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

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S2E07 Shelf Impactors™ 'Feeling the Pressure to be More Productive' with Mark Grey and Lisa Hastings

Mark and Lisa again follow on from their previous podcast (Episode 6 -Resilience and Creative Grit) to discuss their latest 'lockdown' experiences and moreover delve into the feeling many of us are enduring right now:

  1. Feeling the pressure to be more productive

  2. Mark and Lisa discuss each of their attitudes to the subject of pressure?

  3. They discuss the method of defining where the pressure many of us feel stems from.

  4. Establishing our own source of motivation

  5. Mark and Lisa talk through how each of them do this!

  6. And offer advice on how they each define their own sense of purpose and motivation

  7. Recent brand observations in the creative world…

  8. Mark and Lisa talk through what has caught their attention in the last couple of weeks in the world of brands

Additional reference links:

NY Times Article: https://www.nytimes.com/2020/04/01/style/productivity-coronavirus.html

Stockdale Paradox: https://bigthink.com/personal-growth/stockdale-paradox-confronting-reality-vital-success

Lisa Hastings: LinkedIn - @lisahastings Twitter - @shoebox20 Instagram - @shoebox20 www.lisahastings.me/

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

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S2E06 Shelf Impactors™ 'Resilience and Creative Grit' with Mark Grey and Lisa Hastings

Mark and Lisa follow on from their previous podcast (Pandemic) and discuss in more detail how they are being affected by the 'lockdown'. Also delving into how creatives and the creative industry might be impacted:

  1. Creative Grit & Resilience

  2. Developing our ability be MORE brave - how can we do this?

  3. Entering into the unknown - we are strategists at heart and this should be in our DNA - being able to build up our resilience

  4. Growth Mindsets - Learning to Adapt & Survive

  5. Strategies for success in chaos and developing coping mechanisms to see us through

  6. What advice do we have for fellow creatives during this time

  7. The New landscape…

  8. No one can accurately predict how this looks but we can make ourselves ready for the possible outcomes…

Additional reference links:

Brené Brown: The power of vulnerability | TED Talk: https://www.ted.com/talks/brene_brown_the_power_of_vulnerability?share=1a2a1d0045

Deep Dive: Vulnerability and Human Connection with Kathryn Dyer: https://thefutur.com/podcast/075-deep-dive-vulnerability-human-connection

MASLOWS Psychologist Hierarchy of Needs

Lisa Hastings: LinkedIn - @lisahastings Twitter - @shoebox20 Instagram - @shoebox20 www.lisahastings.me/

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

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S2E05 Shelf Impactors™ 'COVID-19 and it's effect on the creative industries' with Mark Grey and Lisa Hastings

In this impromptu 5th episode Lisa and have a discussion on the immediate impact of the Corona Virus is having on us personally and professionally.

We discuss the impact on our industry and how creatives might use the circumstances to their advantage:

1. New ideas 2. New ways of working 3. New products and services

Recorded only a couple of days ago, already since recording - the world is rapidly changing and responding with dramatic impact. Even since our chat alone, the UK government have demand all schools close from Friday 20th March 2020 indefinitely. They have also postponed the HMRC tax avoidance concerns with contractors/ freelancers with the changes to the the ir35 process (for at least for 12 months).

Lisa Hastings: LinkedIn - @lisahastings Twitter - @shoebox20 Instagram - @shoebox20 www.lisahastings.me/

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

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S2E04 Shelf Impactors™ Fintech with Mark Grey and Lisa Hastings

In the 4th episode of this season Lisa and I pick up on another subject area becoming a real game changer within brand marketing arena - the mind bending world of Fintech (Financial Technology) and how’s its helping brands become more consumer centric.

The world of Fintech is vast but we chose 3 trend areas to zone in on:

  1. Data - new currency. How the likes of Amazon, the data mining experts' are getting to know us even better than we know ourselves!

  2. Easy Check out - how biometric payments may very well become the standard form of transaction.

  3. The New Faces of Finance - the rise in using celebrity endorsers to market financial products and services

Lisa Hastings: LinkedIn - @lisahastings Twitter - @shoebox20 Instagram - @shoebox20 www.lisahastings.me/

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

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S2E03 Shelf Impactors™ Whats Hot 2020 with Mark Grey and Lisa Hastings

In the 3rd episode of this season Lisa Hastings and I catch up on chat about a few things we feel will be hot topics over the coming year for all things relating to brands and moreover the marketing of both luxury and FMCG products.

Lisa still resides in Sydney and we chat about how Australia has been coping with the severity of the recent bush fire.

We then tuck into the meat of the podcast which is a discussion on three key things that we know are big areas for brands to focus on this year.

  1. Plant based diets - Are we at the start of a ‘meat free’ revolution?

  2. Gender neutrality - Traditional assumptions about gender are being challenged…

  3. The alcohol free movement - The sober-curious space is growing…

We round of the podcast with a quick thought on whether Britishness will change post Brexit!

Podcast References:

Consumer Trends - Let’s talk Consumer SHIFTS https://www.shots.net/news/view/follow-the-trend-of-avoiding-trends-in-2020

Creative Rebels - Podcast with recovered alcoholic and inspiring creative Clare Pooley https://podcasts.apple.com/au/podcast/the-sober-diaries-with-clare-pooley/id1448695774?i=1000461428944

Lisa Hastings: LinkedIn - @lisahastings Twitter - @shoebox20 Instagram - @shoebox20 https://www.lisahastings.me/

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

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S02E02 Shelf Impactors™ Interview with Matt Davies

In this, the second episode of season 2, I talk with Matt Davies, an incredibly engaging and knowledgable design thinker.

Not only is Matt a superb brand strategist, he is also a writer (author of the book Storyategy), he’s a design consultant, public speaker, motivator and all round great guy.

I had heard of Matt and his former company Nottingham based Attitude Design some years ago. But more recently Matt has begun to carve himself a bright pathway in the world of brand thinking and more specifically story-based strategic branding.

In a slightly longer podcast recording than normal, Matt and I cover all manner of things around brand strategy and brand thinking - exploring the challenges brands face in todays fast paced world of consumers and their ever changing requirements from brands.

We touch upon many brand related topics in the podcast but a few of the key aspects of the conversation are pinned around,

• The Commoditising of Design • Story Based Strategic Branding • Where does strategy fit into design • Challenges facing brands today • Influencer Marketing • Marty Neumeir (Author of the 'Brand Gap') • Neuro Marketing • Blue Ocean Thinking • 'Storyategy' (Matts book - available on Amazon)

Matthew Davies: Website - www.mrmattdavies.me Twitter - @mrmattdavies LinkedIn - Matt Davies

Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

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S02E01 Shelf Impactors™ Taking Time Out

Entering into Season 2 of Shelf Impactors, in this episode Lisa and I discuss the important subject of taking tIme out and the benefits of doing so to creative minds.

We begin the podcast with a quick update with what we’ve both been up to these last few months since we last recorded a podcast. We discuss Lisa’s recent return to Sydney, Australia, and what impact the changing nutritional habits that many people are adopting is having on the Australian retail market.

We discuss in more detail about the impact of not taking time out and delve into our own personal strategies to getting some down time whilst leading busy personal and professional lives.

Lisa Hastings: Twitter - @Shoebox20 WeChat - @Creativeshoebox LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Behance - Behance.net/markgrey Instagram - @bluenectardesign LinkedIn - Mark Grey

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009 Shelf Impactors™ Mindfulness

TOP 5 TIPS TO A MORE ‘MINDFUL APPROACH TO YOUR LIFESTYLE TO IMPROVE YOUR CREATIVE OUTPUT…

  1. SLEEP
  2. NUTIRITION
  3. DAILY ROUTINES
  4. RESEARCH/ READING
  5. MENTORS

With this episode, and based around our 5 top tips, Lisa and I discuss the very topical subject of Mindfulness.

To give you bit of a background, the purpose of me setting up this podcast originally was to serve as a vehicle for me to discuss subjects and areas around the areas of branding and packaging design, with the intended audience being those working within or alongside the industry, whether they be brand owners, brand developers, or creatives. This podcast opens up the arena even further to include anyone who has in interest in just improving their overall well being. Its not just a creative industry topic, its something that touches each and every one of us in one way or an other.

Todays subject is something which I believe each an every one of us should invest time to learn more about. I’m relatively new to this space and thoroughly enjoying the journey of educating myself to be more consciously aware of my surroundings and those around me. I’m pushing aside my sceptiscsm and old ways of thinking in order to be a better person and ultimately lead to a healthier more full-filling professional and personal life.

Lisa Hastings: Twitter - @Shoebox20 WeChat - @Creativeshoebox LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Pinterest - Pinterest/markgrey Behance - Behance.net/markgrey Instagram - @bluenectardesign LinkedIn - Mark Grey

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Shelf Impactors™ Episode Number 8 - The Free From Category in food packaging design

It seems there are so many diets out there helping to sculpt the health food market landscape. With the massive growth in the Free-From category in the last 5 years or so, we have to wonder what is coming next to shake up the market in this area. Non packaged or reduced packaged foods are definitely becoming more prevalent but what next for the Free-From sector?

In this episode, alongside my good friend Lisa Hastings, a fellow brand and packaging designer, we discuss the areas helping to craft this growing category in our grocery stores today and where it might be heading...

Lisa Hastings: Twitter - @Shoebox20 WeChat - @Creativeshoebox LinkedIn - Lisa Hastings

Mark Grey: Website - www.bluenectardesign.co.uk Pinterest - Pinterest/markgrey Behance - Behance.net/markgrey Instagram - @bluenectardesign LinkedIn - Mark Grey

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Shelf Impactors™ Episode Number 7 - Measuring the True Value of Design

In this short episode it's just me talking solo on a subject that I'm in touch with on a daily basis in both my creative work and the running of my business - measuring the success of design and moreover measuring design effectiveness.

I discuss the paradigm of how measuring the impact of design has many challenges - and the process of measuring the success (in essence it's value) may indeed require different sources to arrive at the answer/ result.

Mark Grey: Website - www.bluenectardesign.co.uk Pinterest - Pinterest/markgrey Behance - Behance.net/markgrey Instagram - @bluenectardesign LinkedIn - Mark Grey

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Shelf Impactors™ Episode Number 6 - Lisa Hastings Interview Part 2 Following on from Episode No. 2, Lisa and I catch up on her latest work adventure, having recently returned from undertaking a Creative Director role in Shanghai China. We discuss; the challenges one faces when moving to a country and not being able to speak the language; working and motivating a team whose native language isn't English; translating design thinking; eating foods you're unsure of their original form; and Lisa offers some words of wisdom to anyone looking to work in China.

Lisa Hastings: Twitter - @Shoebox20 WeChat - @Creativeshoebox LinkedIn - Lisa Hastings

Lisa's recent blog posts: https://www.mumbrella.asia/2016/12/china-given-fresh-perspective-creative

https://www.linkedin.com/pulse/lost-transformation-lisa-hastings/

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Shelf Impactors™ Episode Number 5 - Andy Pendlebury Interview.

In this episode I interview Andy Pendlebury, a commercial photographer with huge levels of experience in food photography, much of which is used on the packaging for food and drinks. We dive into a few subject areas including; the importance of good studio space when shooting food products; the importance of a good photography brief; 'Instagramitis' in food styling; the role of the food stylist; tricks of the trade to achieve the best shot; photography retouching; clients attending the shoot; and advice for anyone looking to select a specialist food photographer for their project.

Andy Pendlebury - Photographer: Website - www.pendleburystudios.com Instagram - @pendlebury Twitter - @_pendlebury LinkedIn - Andy Pendlebury

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Shelf Impactors™ Episode Number 4 - Michael Duffy Interview.

In this episode I interview Michael Duffy - Global Creative Director for Equator Design. Based in Chicago, Duffy has been instrumental in the fantastic growth that Equator Design has experienced over the last 10 years, becoming one of the world's top branding and packaging design agencies. We discuss how he transitioned from working in the UK to the US and the steep learning curve he endured getting to grips with a market that was somewhat different to the UK at the time. We discuss if there are any differences in the approaches he takes across his design teams when designing for both markets. We get Duffy's thoughts on what it takes to be a great designer and what valuable advice he would give to designers starting out on their careers in todays world.

Michael Duffy - Global Creative Director - Equator Design: Website - www.equator-design.com Pinerest - Pinterest/equatordesign Twitter - EquatorDesignUS Facebook - weareequator Instagram - @equatordesign Linked In - Equator Design

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Shelf Impactors™ Episode Number 3 - Deciding Between being a Permanent Designer or a Freelancer Designer.

In this episode its just me talking. Building on from an article I wrote on LinkedIn recently I thought I'd translate it to a podcast. In short I discuss the pros and cons of both types of designers. I touch on the options available to Freelancers for how they set themselves up and give my TOP 5 reasons why NOT to be Freelancer and my TOP 5 reasons why NOT to be a Full-Time designer.

Mark Grey: Website - www.bluenectardesign.co.uk Pinterest - Pinterest/markgrey Behance - Behance.net/markgrey Instagram - @bluenectardesign LinkedIn - Mark Grey

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Shelf Impactors™ Episode Number 2 - Lisa Hastings Interview Part 1 In this episode I interview Lisa Hastings - an experienced and well travelled senior creative thinker who lives in Sydney Australia. We discuss Lisa's background in design and how her career has developed over the years. We also delve into the key design and cultural differences within the design industry between Australia and the UK - looking at trends from both countries.

Lisa Hastings: Twitter - @Shoebox20 WeChat - @Creativeshoebox LinkedIn - Lisa Hastings

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Shelf Impactors™ Episode Number 1 - Introduction In the first episode I introduce the Shelf Impactors podcast explaining the purpose behind it, whilst also touching upon my background as a designer and the creative processes I use when working on branding and packaging.

Mark Grey: Website - www.bluenectardesign.co.uk Pinterest - Pinterest/markgrey Behance - Behance.net/markgrey Instagram - @bluenectardesign LinkedIn - Mark Grey