The Influence of Media on Culture: Recent Episodes
Prof. Terry Dugas
The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon.
The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon.
There are three critical steps in motivating someone to buy a product, vote for a candidate, or believe in an idea - grab their attention, find or create a problem, promise them a benefit.
The three categories of advertising - the hard sell, the soft sell, and positioning or branding.
The three meanings of advertisements - the surface meaning, the intended meaning, the ideological meaning.
There are at least five major internal factors influencing consumption - motivation, learning and memory, personality and self-concept, attitudes, and information processing.
There are at least six major external factors influencing what you consume - your general culture, your bounded culture, your social class, your social group, your reference group, and your family and friends.
Just as the media expanded to fill leisure hours, marketing expanded to absorb disposable income.
People consume because they "want" something. People consume to establish relationships. People consume to help define their place and role in society. People consume to help define who they are as individuals.
Mass media as myth maker - media and socialization, mass mediation of leisure, commercialization of culture.
How current trends have changed the media industry and changed how it affects culture - convergence.
How current trends have changed the media industry and changed how it affects culture - symbiosis.
The three major trends in mass communication: concentration of ownership, audience fragmentation, and globalization.
The five main roles of mass communication in society - Surveillance, Interpretation, Linkage, Establishing Values, and Entertainment.
The five common characteristics of mass communications organizations: Usually produced by formal and complex organizations ("professional communicators"); Organizations have multiple gatekeepers; Need a great deal of money to operate; Exist to make a profit; And have a great deal of competition.
The eight elements of communications in face to face and machine assisted communications.
Identify, define, and describe the function of each element in the communication process - a sender, a process of encoding, a message, a channel, a process of decoding, a receiver, feedback, and noise.
Understand how culture liberates and limits the individual.
Understand how culture defines, divides, and unites us.
And understand the difference between the dominant culture and sub-cultures.
Exactly what is culture? It's learned behavior. By individuals. Of a given group or groups.