Linchpin Sales Secrets: Recent Episodes
Brandon Cockrell
Being able to adapt is extremely important when running a successful business. This couldn't be more evident than the times we are going through right now. Kevin and his wife Katie, owners of Ksquared Fitness, were greatly impacted when he was notified just a couple of weeks ago that his full time position was being eliminated due to the current pandemic (wait until you hear how he found out!).
Immediately following the news, Kevin and Katie knew they must make some quick changes to not only provide for their family, but most importantly, to continue fulfilling their passion of helping people live better lives. Having a background in the special forces, Kevin is no stranger to dealing with challenging situations.
In this interview, we touch on how he received the news that his job was eliminated, the impact it has on their lives, and what swift actions they took to adapt from an in-person program to an incredible digital experience!
I had an opportunity to meet with Al Simon, Owner of Sandler Training by Simon Inc., in Atlanta, GA. This is the third major "crisis" that has happened since he has been in business. I was able to learn a lot from my conversation with Al when it comes to adversity and how to succeed even during these unprecedented times. In the interview Al touches on a lot of valuable topics. Here are a few: - How this is the third "crisis" he has been through in his business - What he and his clients are doing, along with what tools they are using, to stay active and close deals during these times - The three things you can practice during times of crisis to come out on the other side much better off - What he has learned over the years after getting his business through multiple crisis's in order to make sure to be best set up for success And much more...
Go through a complete strategy with Faulkner Law Firm on how to start generating more quality leads for his law firm.
We discuss everything from how to use Alexa and social media to grow your business and brand, to the safety of fireworks and where to get them!
On this webinar we review techniques for business owners and sales professionals to close more sales and generate more revenue. Some highlights are listed below.
Time marks for highlights (these are approximate times):
8 mins mark - Ted explains how a medical office decreased their "no show" rates by 18% leading to a lot more revenue for their office!
12 min mark - Ted recommends some key points to driving more sales and generating more appointments
26 min mark - We discuss how to get your foot in the door with your big target prospects
40-51 min mark - We discuss how you can identify reasons to do business with your prospective customers, why having a script is important, what the ABC's of sales should be and what the first question should be when someone inquiries about your business to set you up for sales success...
52 min mark - Quick tip on how to leverage LinkedIn when looking for new prospects
I speak with Ted Rykoski at Sandler Training to discuss the most effective ways to get more out of your networking.
I go over 4 main principles we see and use within the Healthcare industry to grow businesses and brands.
I speak with Larry Pless and Bob Sauro with Pless and Sauro law firm where we discuss the do's and don'ts when negotiating in 2019.
I interview Richard Blount, Owner of Four Winds Agency, on the 5 Essentials to an Effective Website for any business.
The George Foreman Grill had to re-position itself in order to be the successful product it is today.
We had a great webinar today with the Sandy Springs Chamber and Small Business Council. We went through a ton of social marketing and selling strategies that we implement, and implement for our clients, to generate more sales. Please feel free to listen to the podcast and get some of the value that was dropped by both us and the attendees. All the best!