Echocast Radio: Recent Episodes
Echocast Radio
Echocast produces, distributes and markets content in the form of podcast series across a variety of topics. Each of these podcast series creates a unique and targeted opportunity for brands to engage with specific audiences by attaching their messaging to this content which is relevant to the brand and speaks to an audience that they desire.
Julian Komar is based in northern Germany, near Hamburg. I’ve wanted to interview him for a long time and finally he agreed. He did not disappoint. Julian is refreshingly honest about his approach to trading. He’s thorough, detailed and disciplined in his work. In addition to making a success of his own trading, he takes great pleasure in helping others on their journey to trading success through his Traders Growth Toolbox course, his weekly newsletter and his 1-to-1 mentoring service. This was a really enjoyable interview.
Twitter: @BlogJulianKomar
Website: https://course.julian-komar.com/courses/growth-traders-toolbox
YouTube: https://www.youtube.com/channel/UCXca2YBeH-YB3CZ_6DWYGWA course.julian-komar.com · www.youtube.com · Facebook · IG
Brian McMillan returns to the podcast for a second time. This time he’s here to discuss an exciting capital guaranteed opportunity from Investec Structured Products. It’s a product that gives geared exposure to the Chinese CSI300 index, whilst guaranteeing an investor’s capital. We discuss the mechanics of the product and the attractiveness of the Chinese market at this point in the cycle. Facebook · IG
Chris Dover served in the US Marines early in his career. He got interested in the market in 1999 during the Dot.com boom. He was originally taught systematic trading, but moved away from it for a period for a “hero’s journey”. He ultimately found his way back to systematic trading and is now fully engrossed in it across a range of different markets. This is an honest conversation about the “business” of systematic trading and how it allows Chris an enviable degree of freedom to do the things he enjoys most. Facebook · IG
As we wrap up the year, we’ve decided to look back over the interviews of the past year to pull out some of the most memorable clips. It’s a real privilege to be able to interview some great traders and to get their thoughts on record. Certain interviews contained nuggets of tremendous insight that warrant repeating. In this episode, we’ve put together 40 minutes of the “best of 2024”. Guests that feature here are:
Charlie Burton talking about how verbalising your intentions fires different neural pathways.
Austin Silver on what foundations traders should have in place before going into trading full time.
Steve Ward on what should be included in a trading journal.
Tom Sosnoff on the most common pitfall that catches out most amateur traders.
Tom Basso’s 3 pieces of advice to those starting out on their trading journey.
David Hale on the things he would tell his 21-year old self.
Anthony Crudele’s powerful advice to young traders. Facebook · IG
James Eaton exudes positivity. He has a real “can-do” attitude. It made for a really refreshing, insightful interview. He began his working career as a personal trainer. That allowed him time to learn about trading and he was quickly immersed in it. He’s since taken to trading full time and he goes about it in a very disciplined way. Some interviews just hit the right note. This is one of them where it felt like we could continue talking for hours. His approach is authentic. His experience shines through. You’ll feel inspired after listening to this interview. Facebook · IG
This episode is a 4-way conversation with three of IG’s Premium Client Managers in London: Sean Power, Luke Moore and Pete Ward. Collectively, they have worked at IG for over 30 years. We discuss what they see many clients doing wrong that puts them on the losing side of the ledger. We also discuss what IG’s most successful clients are able to do right that makes them consistent winners. Each of the guests also shares their choice of trading book to put on your wish list for under your Christmas tree. Facebook · IG
Riding big trends is the aspiration of many traders, but it’s not easy to do. Trends often try to throw us off them when human emotions get in the way. Richard Brennan has developed an ensemble of strategies that seek to capture big breakouts and trending moves that become outliers in a dataset. He refers to it as “hunting outliers”. He seeks to play in the edges of a normal distribution, where the biggest and most infrequent moves exist. In this discussion, we talk about how me has managed to capture outlier moves in cocoa futures, orange juice futures and yes, bitcoin!!
https://atstradingsolutions.com/the-game-changing-outliers-of-2024/ atstradingsolutions.com · Facebook · IG
In this interview, Garth interviews best-selling author and systems trader Laurens Bensdorp. His clinical approach to developing and trading over 50 systems is fascinating. He also shares candid views about trading competitions and trading systems that are freely available for sale on the internet. This is a real, honest interview with somebody who has done the hard yards to come up with hands-off trading systems that deliver consistent returns. Facebook · IG
Garth Mackenzie recently befriended a 21 year old film photographer. A common love of 1990’s Mercedes-Benz cars drew them together. This 21-year-old guy is earning well for his age, but suffers from the common naivety around how to manage money. Now 45, Garth was inspired to write a blog article about investing lessons he wished he knew at 21 years old. This blog article was the inspiration behind an interview where Gizelle Willows – founder of Nudging Financial Behaviour – took over the role of host, and Garth became the guest. Equity Investing Lessons · Facebook · IG
Every once in a while it is interesting to interview a guest who is not from the financial industry. A former military man - Peter Taylor shares his fascinating story of how circumstances pushed him (willingly) into full time trading. A bit of capital, an accommodating partner and a hunger for knowledge allowed him to begin a full time trading career that has sustained him for the past 12 years. This story will appeal to many retail traders who are eager to take up trading full time. Facebook · IG
Tom Basso was the founder of TrendStat and managed $600 million there before retiring 20 years ago. He featured in Jack Schwager’s book New Market Wizards. He’s authored three books – the most recent of which is All Weather Trader. In this podcast he discusses key elements of his approach to trading in retirement, and how he uses systematic trading strategies to allow him limited screen time, and maximum time to enjoy life. Facebook · IG
Frank Cappelleri returns to the podcast for a second appearance. At the start of 2024 he had some much higher targets for the S&P500. Since then the market has rallied over 20% and continues to climb. In this episode we discuss seasonality heading into the US election, and what to do when the market tries to shake you out as it did in August 2024. Facebook · IG
With an explosion of interest in options over the past few years, it was a pleasure to talk to somebody who’s passion shines through in the world of options trading. Sean McLaughlin shares his lessons learned in a career spanning 26 years of options trading. This interview is honest, genuine and contains some pearls of wisdom that any aspiring options trader should hear. Facebook · IG
Jordan F (as he’s better known) is one of an army of young traders who has taken advantage of the democratisation of trading to make a sustainable living for himself. He’s 23 years old, and makes use of options and futures to leverage the movements in stocks. He had a difficult start to his trading career and admits that impatience to succeed was a root cause of his many blown accounts at the start of his career. Now seven years in, he’s more patient and has identified what works for him.
CFD losses can exceed your deposits. IG is an authorised FSP and an over-the-counter derivative provider. Facebook · IG
Patrick Munnelly began his career in executive recruitment. After cashing in his chips in that business, he took up trading for a living. In this podcast he shares his story of a devastating loss in his early trading career, and how he managed to turn his fortunes around with the help of a mentor and therapy. He now views trading as a business and trades from the idyllic Spanish island of Mallorca. He’s a Tickmill partner and shares his trades publically on a Tickmill group.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
Anthony Crudele is a former S&P500 pit trader. He has 25 years of experience in the market, but that experience has come at a price. In his early 30’s Anthony had a heart attack at his trading desk. This lead to a change of trading approach to seek a way of trading that is somewhat less stressful. This conversation is raw and authentic from somebody who wears the scars that the market dishes out. His advice to young traders: “You have time”.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
Anthony Clark has featured as a guest on each of the 4 years that this podcast has been running. We return to get his insights annually as he is the “tallest tree” or perhaps the “only tree” as an analyst in the small and mid-cap space in South Africa. His excellent views are occasionally the subject of criticism by social media keyboard warriors, but Anthony has broad shoulders. In this podcast, we re-visit prior favourites Grindrod, Curro, Stadio and Invicta. We also discuss Renergen that has been brutal for many who bought the stock into the hype in 2021 and 2022. Anthony sees SA mid-cap shares as desperately cheap, but also remains cautious ahead of the 29 May election in South Africa.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
We don’t often cover the world of forex on this podcast, but this week we have Ian Coleman who has been trading forex since he was 18 years old (he’s 54 now). He has many years of forex trading experience that he shares with listeners on this interview. For those who consume these podcasts via YouTube, you’ll be able to see Ian illustrate a typical trade setup on screen. Learn some of his setups with interesting names such as a BAT, CRAB and a Gartley.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
After trading successfully part time, Charlie Burton broke away from a corporate job in 2001 to start trading for a living. He now runs CharlieBurtonTrading.com – a live trading room and mentorship service that caters to other traders. In this podcast we discuss some of the fundamental aspects of trading such as hit rates and risk to reward ratios. A golden nugget from this conversation was where Charlie mentioned that physically verbalising your trade intentions generally results in better accountability for your actions as a trader.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
Bruce Main is our go-to guy when it comes to future investment themes. He first alerted listeners to the themes of genomic editing, AI and fintech in 2020. Some of the shares in those industries have been smashed during the high interest rate period of the past two years. However, there are massive bases forming in many of those shares and they are looking poised for a break to the upside. Bruce takes us through the investment case for these futuristic investment themes.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
Brian Feroldi is a master at demystifying finance. He is able to take complex concepts and simplify them into a way that makes sense to non-financial professionals. In this podcast, Brian discussed the framework and check list that he goes through when evaluating businesses. This was a punchy discussion with a lot of really valuable wisdom offered by Brian.
Newsletter: https://longtermmindset.co/newsletter/
Website - https://longtermmindset.co/
Twitter - https://twitter.com/BrianFeroldi
Instagram- https://www.instagram.com/brianferoldi/
LinkedIn - https://www.linkedin.com/in/brianferoldi/
Threads- https://www.threads.net/@brianferoldi
Youtube - https://www.youtube.com/brianferoldiyt
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. Website · · · · YouTube · · · IG South Africa · Facebook
Richard Thomason is not like most of the typical guests on this podcast. He’s not a professional in the financial industry. He has a day job at a business in Cape Town, and is likely relatable to many of the listeners to this podcast. But what makes him unique is the level of success he has had managing how own trading capital through an adherence to a disciplined process. This is Richard’s third appearance on Talking with Traders. After more than two years since our last interview, it was good to catch up with him again. IG South Africa · Facebook
Steven Goldstein returns as a guest on Talking with Traders for the third time. This time, he’s here to discuss his new books which is an absolute must-read for all traders: Mastering the Mental Game of Trading. This podcast discusses elements of the book, specifically how to enact the Performance Cycle Process, and also how to close the behavioural gap to get closer to achieving what we’re capable of as traders. As always, Steven was captivating to speak to, and full of wisdom.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
The Stock Trader’s Almanac is an annual publication that tracks all sorts of interesting market patterns, seasonality and statistics. It’s been updated and published for 57 years. Jeff Hirsch is the son of founder Yale Hirsch, and has continued the legacy of his father’s work. In this podcast, we discuss some amazing seasonal market patterns – many of which are very simple, yet very effective to follow.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
Frank Cappelleri has over 25 years of experience on Wall Street in various capacities from sales trader to desk strategist. He holds both the CFA and CMT designation, making him adept at both fundamental analysis and technical analysis. In this podcast, Frank talks of some of his experience in the markets over nearly 3 decades, and provides some guidance on how he approaches the markets.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
Nerina Visser is a well-known ETF expert in South Africa. In this podcast, we discuss a number of new evolutions in the ETF space, including the recent approval of Bitcoin ETFs by the US Securities and Exchange Commission. We also look at how active ETFs and thematic ETFs can be employed by traders and investors alike.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
Sara Jorge is an FX trader and trading coach based in Valencia, Spain. She’s also the author of an E-Book called Building the mind-set of a trader. In this podcast, she discusses her method of trading which is focused in a 3-4 hour window each morning, and also discusses all the periphery work that she does behind the scenes to ensure she operates at her best during that 3-4 hour period. We also tackle the question of why there aren’t more women in the trading arena.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
In this episode, Willie Delwiche (CFA, CMT) talks about his high level approach to the market. He’s cautious heading into 2024 and explains why. We discuss technical terms such as breadth thrusts and also discuss how he manages risk in a broader context. We end the discussion with a brief chat about his other passion that gets him away from the screens: urban farming. IG South Africa · Facebook
When it comes to trading books, few will describe the brutal reality of the ups and downs that traders can go through like David Hales’ book, Cash Rules – Reminiscences of a Day Trader. It’s a real life, raw account of his story as a day trader. It details the story of his roller coaster career, and reads as a cautionary tale for those wanting to get involved in trading. In this podcast, David shares his story in brief, along with some lessons learned along the way. Fortunately, David’s story does have a happy ending and he’s managed to fight back from some very dark, difficult times in his trading career.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
Craig Antonie is one of the founders of AnBro Capital Investments and a manager of their Unicorns portfolio. In this podcast, we discuss what a Unicorn is in an investment sense, and how the team at AnBro scans the market for the best companies that meet the definition of a Unicorn. Think Facebook and Tesla. If you could have entered those unicorns early on, you’d have done exceptionally well. The Unicorns portfolio run by AnBro Capital Investments seeks out those companies that have massive future potential, early on.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
Anbro Capital Investors have recently launched a new exchange traded product that focusses on the Top 100 global brands by value. This is an innovative product emanating from South Africa, which is totally new and unique on the global stage. We discuss what brand value is, and how the BRNDZ product tracks the biggest global brands. It’s an interesting proposition, and an innovative way to approach investing. It’s also a methodology that has almost doubled the return of the S&P500 over the past 17 years when back tested.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
Structured products might not seem like the typical thing to talk about on a trading podcast. But this episode delves into the inner workings of Investec’s latest structured product to understand in the derivatives that go into creating a product with a capital guarantee, and leveraged upside. Brian McMillan has been at the coal face developing these products for two decades. He shares how they work, and why you should consider investing in them – even if you have trader blood running through your veins.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
Adam Johnson was a familiar face on Bloomberg TV for many years, including through the financial crisis in 2008. He got to rub shoulders with many high profile guests as a result. He has since evolved to running his own weekly newsletter – Bullseye Brief. This newsletter focuses on companies at the cutting edge of American Ingenuity. The newsletter has recently spawned a money management business, where Adam applies the research he does for the weekly newsletter to an actively managed portfolio. In this interview, we unpack Adam’s approach to identifying the themes, trend and stocks that could be the next big winners in American Ingenuity.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
Austin Silver has built a solid business trading and coaching others in how to trade. He follows specific rules that define what he looks for in a trade setup. In this podcast, we discuss his rules for trading, and a host of other things that make him tick. This is a fast paced podcast with a lot of info shared.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
Viv Govender has a passion for the latest theme of Artificial Intelligence. He runs a managed portfolio for RandSwiss clients that focusses exclusively on this rapidly growing theme. In this podcast, we discuss the recent developments in AI, as well as what the future looks like for this theme. Viv believes it will be as revolutionary for mankind as the internet and iPhones. We discuss how you can get on board this theme and where the investment opportunities sit.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
Dylan Bradfield is pretty vocal on Twitter (X) and shares his trade ideas with his followers regularly. His process for identifying trades is rigorous and very disciplined. In this podcast, Dylan discusses his approach to trading and what criteria he likes to see in place before he executes a trade. It’s a great “how to” guide for the approach he follows. He also tells us more about his current employer – ShareNet – which has recently celebrated 30 years of being in business in South Africa.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
Tom Sosnoff has become the go-to guy when it comes to simplifying options trading. He is the founder of the tastylive channel and the tastytrade trading platform. tastytrade was sold to IG in 2021 for $1 billion. Before that Tom founded Thinkorswim which was sold to TD Ameritrade. He was named EY Entrepreneur of the Year in the US Midwest. In this podcast, Tom gives a high level view of his approach to trading, and explains why tastytrade is the best trading platform for options trading.
Twitter: @tastyliveshow
LinkedIn: https://www.linkedin.com/company/tastyliveshow/
Instagram: tastyliveshow https://www.instagram.com/tastyliveshow
YouTube: @tastyliveshow https://www.youtube.com/@tastyliveshow
Website: https://www.tastylive.com/. IG South Africa · Facebook
Rob van Eyden’s full time job is head of IG South Africa, but outside of that he is also the author of a recently published book called Badass Trader. It’s Rob’s third book and comes after an illustrious career in financial markets. In this podcast, we talk about the book, about trading principles and about what IG Group is doing to promote longevity and success within their client base of traders.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
Welcome to the 7th season of Talking with Traders with Garth Mackenzie IG South Africa · Facebook
We made it to the end of season 1! In this episode, we recap our discussions on the behavioural biases we’ve discussed so far. We also bring back all of our experts – they had to have the final word, of course!
https://nudgingfinancialbehaviour.podbean.com/e/behavioural-biases-unpacked/
You’re in for a treat as they give personal stories of their own financial mistakes and how they fell prey to behavioural biases. It’s really good to know that we’re not alone!
Special thank you to everyone who helped put season 1 of the Nudging Financial Behaviour podcast together – especially our sponsors, IG Markets South Africa. Thanks to all of our guests throughout the season. And finally, thank you to everyone who listened.
Be sure to subscribe to the channel because we’re coming back next year with season 2!
You can also read more on my blog: https://www.nudgingfinancialbehaviour.com/behavioural-biases-unpacked/
Or watch to the video version of this podcast episode: https://youtu.be/6mHIP6LDviY
Special thanks to everyone who has helped put this series together:
Our sponsors: IG Markets South Africa
Producer: Faeron Wheeler of F Creations
Music by: Neil Leachman
Sound recording and mixing: Giovanni Serci of Soundcast Studios
Video and editing: Kyle Wesson
Hair and makeup: Ida Webster
Set styling: Michelle Murray of Interiors Etc.
Voice over: Sizo Mphti Nudging financial Behaviour 10 · IG South Africa · Facebook
The anchoring bias is a fascinating one, and part of the human psyche that is sometimes quite hard to understand. We get ourselves anchored to pieces of information that may or may not have any bearing on the facts and the decision we need to make.
https://nudgingfinancialbehaviour.podbean.com/e/anchoring-bias-episode-9-season-1/
To help unpack anchoring bias and how we can try to be aware of it in our lives, we talk to Louise Bedford. Louise is a best-selling author from Australia, a trading mentor and she hosts her own podcast – Talking Trading. It’s safe to say that Louise knows what she’s talking about on the topic.
Useful links:
More about our guest Louise Bedford: https://www.tradinggame.com.au/about-us/louise-bedford/
The study done on anchoring: https://www.jstor.org/stable/10.1086/425103?seq=1#metadata_info_tab_contents
You can also read more on my blog: https://www.nudgingfinancialbehaviour.com/the-anchored-trader/
Or watch to the video version of this podcast episode: https://youtu.be/P0nRZlu1sFA
Special thanks to everyone who has helped put this series together:
Our sponsors: IG Markets South Africa
Producer: Faeron Wheeler of F Creations
Music by: Neil Leachman
Sound recording and mixing: Giovanni Serci of Soundcast Studios
Video and editing: Kyle Wesson
Hair and makeup: Ida Webster
Set styling: Michelle Murray of Interiors Etc.
Voice over: Sizo Mphti Nudging financial Behaviour 9 · IG South Africa · Facebook
Welcome to our discussion on the framing effect. This bias is all about giving context to information – something that we require in order to understand the information we’re receiving. The problem with framing is that it can be done maliciously to make a decision that’s not in your favour. If you change the context or the frame surrounding a piece of information, you could easily make a different decision.
Our guest for episode 8 is Louis van der Merwe – a certified financial planner and host of his own podcast, Ensombl Advice South Africa. We chat particularly about narrow framing in investments and how important it is to look at your portfolio as a whole rather than each individual share or investment.
https://nudgingfinancialbehaviour.podbean.com/e/the-framing-effect-episode-8-season-1/
Useful links:
More about Louis van der Merwe and his podcast Ensombl Advice South Africa: https://linktr.ee/louisvdmerwe
The full Daniel Kahneman interview: https://www.youtube.com/watch?v=Kpev-Lb0EAg
More on creating frameworks for money decisions: https://www.startribune.com/to-make-better-money-decisions-try-framing-the-issues/307168111/?refresh=true
You can also read more on my blog: https://www.nudgingfinancialbehaviour.com/narrow-framing/
Or watch to the video version of this podcast episode: https://youtu.be/RhPYfYHsAmM
Special thanks to everyone who has helped put this series together:
Our sponsors: IG Markets South Africa
Producer: Faeron Wheeler of F Creations
Music by: Neil Leachman
Sound recording and mixing: Giovanni Serci of Soundcast Studios
Video and editing: Kyle Wesson
Hair and makeup: Ida Webster
Set styling: Michelle Murray of Interiors Etc.
Voice over: Sizo Mphti Nudging financial Behaviour 8 · IG South Africa · Facebook
Confirmation bias plays a massive part in the way we all think and make decisions. In this episode, we’re delving into what this bias actually is and how to recognise it in ourselves. It’s so important to be able to spot confirmation bias at play because we can miss a lot when we aren’t aware of it.
https://nudgingfinancialbehaviour.podbean.com/e/confirmation-bias-episode-7-season-1/
To help us get a better understanding of how we all fall prey to confirmation bias, we chat to Rachel Alberts – digital media lead at a top South African retailer. The social media echo chamber effect is a big talking point and shows us just how easy it is to fall into a feedback loop that continually confirms your beliefs. Rachel also gives us some great tips on how to break out of the echo chamber.
Useful links:
A link to the graph mentioned about cognitive dissonance: https://www.nudgingfinancialbehaviour.com/the-social-media-echo-chamber/#CD
Useful tips for beating confirmation bias: https://www.youtube.com/watch?v=xwZj_72Mawk
More on the social media echo chamber effect: https://www.wired.com/story/facebook-twitter-echo-chamber-confirmation-bias/
You can also read more on my blog: https://www.nudgingfinancialbehaviour.com/the-social-media-echo-chamber/
Or watch to the video version of this podcast episode: https://youtu.be/g6PTSP1LCRk
Special thanks to everyone who has helped put this series together:
Our sponsors: IG Markets South Africa
Producer: Faeron Wheeler of F Creations
Music by: Neil Leachman
Sound recording and mixing: Giovanni Serci of Soundcast Studios
Video and editing: Kyle Wesson
Hair and makeup: Ida Webster
Set styling: Michelle Murray of Interiors Etc.
Voice over: Sizo Mphti Nudging financial Behaviour 7 · IG South Africa · Facebook
Overconfidence – that feeling that you can do no wrong and your decisions will always work out for you. This is what we’re unpacking in this episode of the Nudging Financial Behaviour podcast. Overconfidence bias is a tricky one because there can be a fine line between confidence and overconfidence. The problem is, one is good for you and the other can be very harmful.
https://nudgingfinancialbehaviour.podbean.com/e/overconfidence-bias-episode-6-season-1/
Our guest in this episode is Professor Philip Fernbach – academic and cognitive scientist at the Leeds School of Business in the University of Colorado, Boulder. Philip is also the co-director of the Center for Research on Consumer Financial Decision Making. He gives us some great insights into overconfidence and how to combat this bias.
Useful links:
An article on Professor Philip Fernbach’s overconfidence study – https://www.colorado.edu/today/2021/09/07/overconfidence-bad-your-wealth
More from Dick Fuld’s testimony on the Lehman Brothers collapse - https://www.youtube.com/watch?v=2yCnvxsWfDY
More on that study about lottery tickets - https://www.cambridge.org/core/journals/judgment-and-decision-making/article/representativeness-heuristic-and-the-choice-of-lottery-tickets-a-field-experiment/63294E0987CFDF01F565CEDC716B21AC
You can also read more on my blog: https://www.nudgingfinancialbehaviour.com/the-overconfident-investor/
Or watch to the video version of this podcast episode: https://youtu.be/K_oyZHHDoBo
Special thanks to everyone who has helped put this series together:
Our sponsors: IG Markets South Africa
Producer: Faeron Wheeler of F Creations
Music by: Neil Leachman
Sound recording and mixing: Giovanni Serci of Soundcast Studios
Video and editing: Kyle Wesson
Hair and makeup: Ida Webster
Set styling: Michelle Murray of Interiors Etc.
Voice over: Sizo Mphti Nudging financial Behaviour 6 · IG South Africa · Facebook
At last! We’re beginning our discussion on the actual biases that impact our behaviour and decision-making abilities. In this episode, we delve into what biases actually are and explore some psychology around how our brains process information.
We thought it would be a good idea to start this discussion around biases with explaining Daniel Kahneman’s concept of System 1 and System 2 thinking. To help with unpacking this, we brought in Dr Daniel Crosby, a psychologist and New York Times best-selling author, as our guest. He’s also the host of his own podcast, called Standard Deviations.
https://nudgingfinancialbehaviour.podbean.com/e/system-1-and-system-2-episode-5-season-1/
Useful links:
Buy the book - Thinking, Fast and Slow by Daniel Kahneman:
https://www.takealot.com/thinking-fast-and-slow/PLID19456785
https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555
A great breakdown of the biases that I refer to regularly when lecturing: https://www.youtube.com/watch?v=uqXVAo7dVRU
A little more about Dr Daniel Crosby:
https://www.standarddeviationspod.com/
https://www.amazon.com/stores/Daniel-Crosby/author/B00O72MW1W?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true
You can also read more on my blog: https://www.nudgingfinancialbehaviour.com/system-1-and-system-2/
Or watch to the video version of this podcast episode: https://youtu.be/9qa45_juNS4
Special thanks to everyone who has helped put this series together:
Our sponsors: IG Markets South Africa
Producer: Faeron Wheeler of F Creations
Music by: Neil Leachman
Sound recording and mixing: Giovanni Serci of Soundcast Studios
Video and editing: Kyle Wesson
Hair and makeup: Ida Webster
Set styling: Michelle Murray of Interiors Etc.
Voice over: Sizo Mphti Nudging financial Behaviour 5 · IG South Africa · Facebook
We’re wrapping up our discussion on the common pitfalls that land so many of us in financial trouble. In this episode, we look briefly at irrational behaviour – there’ll be a lot more on this in the rest of the season. Then, we unpack risk aversion, lack of motivation and poor planning.
https://nudgingfinancialbehaviour.podbean.com/e/have-a-plan-episode-4-season-1/
To help with the unpacking, our guest for the episode is Dirk Groeneveld, a certified financial planner with Client Care. It’s great to get insights from someone who deals with everyday people every day – he really understands how our personalities and our personal history with money can impact how we make decisions about our finances.
You can also read more on my blog: https://www.nudgingfinancialbehaviour.com/failing-to-plan-is-planning-to-fail/
Or watch to the video version of this podcast episode: https://youtu.be/721q25ICeak
Special thanks to everyone who has helped put this series together:
Our sponsors: IG Markets South Africa
Producer: Faeron Wheeler of F Creations
Music by: Neil Leachman
Sound recording and mixing: Giovanni Serci of Soundcast Studios
Video and editing: Kyle Wesson
Hair and makeup: Ida Webster
Set styling: Michelle Murray of Interiors Etc.
Voice over: Sizo Mphti Nudging financial Behaviour 4 · IG South Africa · Facebook
We take a look at three more financial pitfalls in this episode. They are overconsumption or lifestyle creep, debt and insufficient savings. These three often go hand in hand – you get into debt because you’re trying to cover your lifestyle creep, and then you’re too busy focusing on paying off that debt rather than looking at your savings.
https://nudgingfinancialbehaviour.podbean.com/e/managing-debt-episode-3-season-1/
Debt spirals can be very scary, and it can be incredibly hard to see your way out of them. That’s why we got Nadia de Weerdt, a registered debt counsellor and Western Cape representative for DCASA, to chat to us about how to handle debt. She also gives some great tips on how to avoid getting into bad debt.
Useful links:
The Debt Counsellors Association of South Africa (DCASA) - https://www.dcasa.co.za/
The Financial Sector Conduct Authority (FSCA) - www.FSCA.co.za
You can also read more on my blog: https://www.nudgingfinancialbehaviour.com/how-to-manage-your-debt/
Or watch to the video version of this podcast episode: https://youtu.be/5MjfPT8tM8c
Special thanks to everyone who has helped put this series together:
Our sponsors: IG Markets South Africa
Producer: Faeron Wheeler of F Creations
Music by: Neil Leachman
Sound recording and mixing: Giovanni Serci of Soundcast Studios
Video and editing: Kyle Wesson
Hair and makeup: Ida Webster
Set styling: Michelle Murray of Interiors Etc.
Voice over: Sizo Mphti Nudging financial Behaviour 3 · IG South Africa · Facebook
In this episode, we start our discussion on the most common pitfalls that we all encounter when it comes to managing our money. I’ve dedicated the entire episode to one of the biggest pitfalls there is – financial illiteracy.
https://nudgingfinancialbehaviour.podbean.com/e/financial-literacy-episode-2-season-1/
To help you get to grips with the topic, I chat to certified financial planner Wynand Gouws. He works for the award-winning Gradidge Mahura Investments. It’s great to get his perspective on just how pervasive financial illiteracy really is. He works with clients from a wide range of different backgrounds and education levels – and many of them struggle with understanding the basic concepts of financial literacy.
If you’re interested in reading more about the studies and reports I mention, you can find them here: http://www.brightrock.co.za/content/downloads/fsbfinancialliteracyinsa.pdf
https://businesstech.co.za/news/lifestyle/665081/price-shock-for-south-africa-as-food-inflation-hits-highest-point-in-14-years/
If you’d like to get your hands on Wynand Gouws’ new book To 100 & Beyond, you can find where to buy it here: https://www.penguinrandomhouse.co.za/book/100-beyond-how-make-your-money-last-long-you-do/9781776390267
You can also read more on my blog: https://www.nudgingfinancialbehaviour.com/inflation-and-compound-interest/
Or watch to the video version of this podcast: https://www.youtube.com/@NudgingFinancialBehaviour
Special thanks to everyone who has helped put this series together:
Our sponsors: IG Markets South Africa
Producer: Faeron Wheeler of F Creations
Music by: Neil Leachman
Sound recording and mixing: Giovanni Serci of Soundcast Studios
Video and editing: Kyle Wesson
Hair and makeup: Ida Webster
Set styling: Michelle Murray of Interiors Etc.
Voice over: Sizo Mphti Nudging financial Behaviour 2 · IG South Africa · Facebook
In this podcast, you’ll learn all about what really impacts the way we make decisions – in particular, decisions about our finances. It’s a deep dive into behavioural finance and how this academic field of study can be applied to everyday money decisions.
https://nudgingfinancialbehaviour.podbean.com/e/welcome-to-the-nudging-financial-behaviour-podcast/
In episode one, we’re focusing on getting to know each other and the subject matter. You’ll learn some of my background as an academic and professor at the University of Cape Town. I also run my own company called, you guessed it, Nudging Financial Behaviour.
As part of the getting to know you phase, I speak to Rob van Eyden in this episode. Rob is the CEO of IG Markets South Africa, who is also the sponsor for this podcast. I also hit the streets to find out what people know about behavioural biases.
You can also read more on my blog: https://www.nudgingfinancialbehaviour.com/behavioural-finance-podcast/
Or watch to the video version of this podcast: https://www.youtube.com/@NudgingFinancialBehaviour
Special thanks to everyone who has helped put this series together:
Our sponsors: IG Markets South Africa
Producer: Faeron Wheeler of F Creations
Music by: Neil Leachman
Sound recording and mixing: Giovanni Serci of Soundcast Studios
Video and editing: Kyle Wesson
Hair and makeup: Ida Webster
Set styling: Michelle Murray of Interiors Etc.
Voice over: Sizo Mphti Nudging financial Behaviour 1 · IG South Africa · Facebook
Stephen Hoad is a seasoned trader and founder of The Stop Hunter. He’s worked as a trader at some large global institutions in various capacities which enabled him to “retire” at 37. He’s a member of the Society of Technical Analysts in London and is a lecturer on the STA Diploma course. In this podcast, Stephen tells of his approach to trading and his philosophy around risk management. He also discussed how he achieves balance between trading and living life. As you’ll hear, he lives and breathes trading and is truly passionate about it.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
Siam Kidd first appeared on Talking with Traders in 2020. He’s a former air force pilot, turned trader. He’s mostly focussed on trading cryptocurrencies due to their liquidity and high levels of volatility. In this podcast, we discuss how the volatility in crypto has helped and hurt him in the past two years. We also discuss the US Dollar and the intermarket relationship with other risk assets.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
David Keller began his career at Bloomberg in 2000, just when the tech bubble was beginning to burst. He spent 8 years there and then went on to Fidelity as a technical market strategist. He now works as the Chief Market Strategist at StockCharts.com. In this podcast, we discuss how he uses technical analysis as part of a 4-part process to analysing markets. David also studied music and psychology – two surprisingly useful fields that can be applied in financial market analysis. He discusses why.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
Alan Edward, better known as The Divergent Trader, appears on the podcast for the second time. In this podcast he delves into the importance of becoming aware of your thinking loops in trading. If you’ve ever found yourself watching every tick on a trade, or examining the chart over and over in the hope that the price might move in your chosen direction, then this podcast will talk to you. He also discusses the importance of having a life outside of trading so that it doesn’t become all-consuming.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
This interview is different from most of the others we’ve done on this podcast. The topic under discussion is trading in carbon credits and carbon allowances. James Heal is the CIO of Transition Net Zero Advisors in London and is an expert on the subject. In this interview, we delve into what carbon credits are, why they exist and where they can be traded. James also gives an understanding of the market dynamics for carbon and why he is bullish on the price of carbon allowances into the rest of the decade.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
I last chatted to Mike Ledwidge in January 2022. Since then a lot has changed in the markets and in his personal life. He has recently become a proud father to a baby boy, and he’s moved to London in the past year, from Cape Town. The market has also changed a lot in that time. When we last spoke in January 2022, the S&P500 was at its all-time high. It’s been in a general bear trend since then. In this interview, I catch up with Mike and discuss how the past year has treated him, and how he has adapted his trading routine to fit in with family life and different macro-economic conditions.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
Steve Ward is highly regarded in trading circles for his focus on mental edge coaching. He deals with top institutional and hedge fund traders. Having begun his career in the mental aspects of sports coaching, he transitioned to coaching traders in 2005. He’s written 4 books, the most recent of which is Bullet Proof Trader. He’s also the brains behind the Traders Mind Journal – a regularly updated journal for traders to track their mental process. This interview provided great insights into the mental aspects of trading and is a must listen for anyone interested in getting on top of the mental aspects of trading.
Steve Ward has kindly agreed to offer a £5.00 discount on the price of the latest edition of the Traders Mind Journal to listeners of this podcast.
If you’d like to take advantage of this, please go to www.thetradersmindjournal.com and enter the discount code TWTPOD5 to get your copy with a £5 discount off the retail price.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
JC Parets is the chief strategist at AllStar Charts. In this podcast, he talks about his approach to markets and to investing in general. He’s an interesting guy with stakes in a variety of business interests outside of the financial markets. We discuss how he manages to position himself on the right side of the exchange of profits and losses in the market. We also talk about his love of wine and his project to create Chateau Fibonacci Cabernet Sauvignon in the Napa Valley.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
Axel Rudolph has a long history in the market, having served as an analyst in some of the biggest investment banks in Europe. He’s now an analyst at IG Markets in London. In this podcast, we discuss the three focal points in markets currently: Inflation, Growth and Central Bank Policy. We also talk technical analysis and what type of charting template Axel uses. We also talk about the common mistakes that traders make.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. IG South Africa · Facebook
Our guest this week is MD of iProspect, Clare Trafankowska and Head of Measurement Council IAB SA. According to Clare we are at the precipice of measurement and data and if we don’t act now, businesses will not be sustainable in the future. Marketers and business needs to speak the same language if marketing is going to progress along the measurement maturity curve. More importantly, leadership, organisation structure and culture are critical enablers to drive progression in measurement maturity. Clare takes us through the changing ecosystem and some of the visible challenges being experienced in the industry and offers practical steps required to get started. Sometimes all it takes is brilliant basics, with a strong foundation to set the wheels in motion. Webpage · Instagram Page
Seleho Tsatsi is an investment analyst at Anchor Capital, with a focus on mining and resources businesses. In this podcast we discuss the drive to bring down global emissions and transition to a greener global economy. We discuss what the investment implications are for this transition and where one can look for opportunities to take advantage of the ambitions for a greener future.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
Rajan Dhall has an interesting back story. He began his career as a personal trainer at the gym in the JP Morgan building in London, helping traders and investment specialists with their exercise routines. He received a lot of helpful share recommendations which he acted on. Before long, he was making more off his share trading than he was as a gym instructor. He decided to take up a career as a trader and has never looked back. Today he is the head of trading at Trading College in the UK. In this interview, he shares his insights into how he trades for a living and how he mentors others to do the same.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
In this episode, we'll be tackling the subject of Augmented Reality or AR as we know it and how brands can tap into the AR space in creative immersive engaging experiences. I am talking to two leading experts Johan Walters, a Digital Marketing and Augmented Reality Professional. Johan has worked with both Agencies and Brands over the last 10 years to adopt AR into the Marketing Mix and Chris Holton, a product leader with experience working at a number of startups helping to drive product development and growth.
Chris joined Zappar, a UK based technology company specialising in augmented reality and computer vision, over 6 years ago. Augmented Reality allows users to experience the real world in an enhanced 3D version wherein one can find interactive digital elements. An AR app will facilitate visual, auditory, and other sensory interactive information in real-world ecosystems to enhance the experience for users. We will be demystifying AR and some of the jargon associated with it, how it can be used to build on your Metaverse strategy and connect with customers in a more meaningful way.
Nick Van Rensburg joins the Talking with Traders podcast again for a view on what to lookout for in 2023. In this episode, we discuss inflation, interest rates, the US Dollar and what all of these variables mean for asset classes. We also discuss what the possible tail risks are for the year ahead and what to be aware of.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
This week on the Doc and Guru Podcast we look back on the year that was. The highlights. The lowlights. And the absence of lights.
As is always the case in South Africa it has been a roller coaster of a marketing and media ride in 2022. So as we prepare to recharge the batteries this holiday season (literally and figuratively) and to reflect on the inevitable challenges that lie ahead in 2023, the Doc and Guru Podcast team would like to thank you all for taking the time to listen, and for joining in the discussion this year.
Have a wonderful break.
And remember. The real problems only start when people stop talking to each other.
Let’s keep talking!
“It was the best of times, it was the worst of times, it was the age of marketing wisdom, it was the age of advertising foolishness, it was the epoch of media belief, it was the epoch of procurement incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair. We had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way”.
With apologies to Charles Dickens and my matric English teacher.
This week on the Doc and Guru Podcast we say farewell to advertising and marketing industry stalwart Yvonne Johnston as she relocates to a new life in Majorca. Or is that Malta?
Yvonne reflects on her early days in advertising and media, and her journey from media planner to founding CEO of BrandSA, and now highly successful Self-Mastery and Leadership Coach.
Yvonne’s journey is a testimony to the power of constantly expanding your knowledge, reinventing yourself and always preparing for the next challenge.
If you’re tired of outsourcing your career join us this week on the #DocAndGuru podcast as we discover what’s next for Yvonne Johnston. And maybe what’s next for you as we all reflect on the challenges and opportunities for us as a nation, and as individuals, in 2023.
Bon Voyage Yvonne. It’s been a pleasure sailing with you these past 30 something years. What a journey it’s been.
Whether you prefer to call them GenZ or Born Frees there’s no getting away from the fact that there are a lot of them in South Africa, and they are shaping the way we think about advertising brands and creating content.
This week on the Doc and Guru podcast we chat with Dalene Muller - Head: Media Intelligence AdSpace 24 – about the recently published AdSpace24 qualitative report on GenZ -The Real Facts.
The global resurgence of interest in qualitative research and ethnography is fuelled by the growing realisation that we need to view branding and advertising in context. Agile qualitative insights are not a substitute for big numbers, but they do go a long way towards explaining the numbers that we already have.
Bound by their compulsion to engage with social media but conflicted by their growing disconnection from these very same platforms, Born Frees in South Africa mirror many of the insights being reported about GenZ globally.
Their orientation toward brands with integrity and advertising with purpose.
A growing re-evaluation of the role of paid influencers.
The need to balance life, work and branded aspirations
There is also an undisputed desire to engage with trusted content sources and media with a conscience.
GenZ will give you their attention - BUT! You have to earn it.
Whether you call them #GenZ or #BornFree - what’s in a name? A brand by any other name would smell as sweet. Unless you live in Cape Town of course.
Join us for this week’s episode of the Doc and Guru Podcast for our conversation about The World according to GenZ.
Available #free on all your favourite listening platforms.
We discuss all of these and a whole lot more on this week’s The DOC & The GURU Podcast, as we welcome Melanie Sarjoo into the studio. Having just finished a 5-year stint at a major advertising group, Melanie shares her experiences as well as ideas on her New Next.
We chat about how change brings growth and new opportunities – if you are open to it. On DEI, Melanie asks why there aren’t more women heading up the creative function, or for that matter, the entire agency and what can be done about this. She also touches on her personal journey and shares about the Foundation for Inclusive Education and urges that more people with disabilities be employed in the advertising and media industry.
We also touch on culture, remote work, and the importance of understanding and embracing the human side of business; with heart and compassion, whilst showing up differently. With some of her life’s lessons…
So, this is again another end-to-end episode of The DOC & The GURU Podcast that you really don’t want to miss.
change #reinvention #opportunity #advertising #media
Ross Larter: Trading educator, mentor, coach, author. A realistic portrayal of what it takes to be a trader.
Ross Larter has had an interesting journey through a career in human resources at a major mining company, running a private school and now trading and running a trader education and mentoring business. He has written a bestselling book “How to make money on the Stock Exchange” and is currently about to publish his second book on trading. This interview starts slow but gathers momentum. Ross gets into the nitty-gritty of what it takes to be a successful trader, and believes that most people can become successful at trading if they dedicate themselves to the process.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank
In this episode we’re in conversation with Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank.
We chat about the power of enlisting experts when you have no idea; her love for the creativity of influencer marketing and its evolution into becoming a staple for Standard Bank because of its efficacy and the ability to measure in-depth results; and how influencer marketing is used over the Black Friday and Cyber Monday period to educate customers on responsible spending and cyber security.
A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
Petri Redlinghuis is well known within the South African trading community. He wears a lot of scars from his two decades in the market, but his tenacity to succeed has seen him move from retail trader to running his own trading firm. In this interview, Petri shares his journey and tells of the trials and tribulations he has faced (and still faces) to navigate his way through the market.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
As you have come to expect with The DOC & The GURU Podcast, this week is again action-packed as we cover a host of interesting and critically-important topics, when chatting with Jayson Naidoo and Vivien Katzav of the newly-formed Blanchard South Africa.
From the classic and best-selling ‘The One Minute Manager’, Ken Blanchard and his team at The Ken Blanchard Companies have built one of the world’s leading training and development companies over the past 40 years; that is now even easier to access than ever before.
In this episode, we cover both generic and SA-specific challenges as well as some of the world-class educational products and services that are available (in multiple formats). Our chat includes government and societal ills, the corporate market, student engagement, iconic leadership, and are you truly a Servant Leader (listen in to take the quiz) as well as a whole lot more…
With the ongoing challenge to nurture great leaders for today and tomorrow, Blanchard continues to invest in research and design around leadership. In taking this message around the country, Viv is presenting ‘Leadership Malpractice – A South African Perspective’ at a free business breakfast next week. So, if you are in the JHB area, this is a great opportunity to get a sense of what Blanchard can offer you and your company (the link is in the comments below to reserve a seat).
So, as we always say - be part of the conversation and don’t miss out, by listening to another great episode of The DOC & The GURU Podcast.
leadership #training #learning #development #performance
This week on the Doc and Guru podcast we chat with Nkgabiseng Motau Chief Creative Officer at Think Creative Africa and Jury President of the Pendoring Awards 2022. Nkabiseng is joined in studio by Eben Keun General Manager of the #PendoringAwards22 and Chief Brand Architect of Breinstorm Brand Architects.
Originally created in 1995 to promote and stimulate the use of Afrikaans in advertising, Pendorings has continued its evolution towards fully inclusive linguistic and cultural representation. And they have UNESCO endorsement to prove it. The awards are now open to all indigenous languages and extend beyond advertising to include inter alia books, music videos and social media content.
More than 60 years ago Marshal McLuhan coined the phrase that has done so much to commoditize media and fuel the race to the bottom for cultural and contextual nuance in advertising.
The medium is the message.
But if we are to succeed with fundamental transformation in advertising and media, or better still transfiguration, then we need to embrace a new reality. When it comes to cultural expression in advertising and media the new reality is that
The message is the medium.
The World Federation of Advertisers (WFA) guide to Diversity and Representation outlines 4 clear themes to explore for DEI
•Inclusive Audience Planning
•Supporting Diverse Voices
•Balancing Brand Safety
•Measuring Success
In a fractious and increasingly divided South Africa, fostering a diversity of voices is a critical imperative.
Join us this week on the Doc and Guru Podcast as we pose the question to the Pendoring Award team
Can we really have sustainable industry transformation without fostering cognitive and cultural diversity?
Austin Harrison. Founder of MeansToATrend.com, talking themes to follow on the other side of the bear market
Austin Harrison is a regular contributor to the fantastic Daily Chart Report email that goes out to thousands of subscribers every day. His analysis is punchy and smart. With a CFA and a CMT behind his name, Austin is a rare breed of analyst that straddles both fundamental and technical market research. In this podcast, Austin shares his back story, and discusses the current lay of the land for markets, and what themes he’s watching to get involved with on the other side of the current bear market.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
In this episode we’re in conversation with Brent Lindeque. We all know him as The Good Things Guy. He’s proudly South African and regularly featured in the media, spreading good news about South Africa and ordinary South Africans doing extraordinary things in their communities.
He shares his story of becoming The Good Things Guy with us and tells us how he turned an idea and a passion into a business. We chat about the power of consistency and the fact that success never happens overnight. We talk about how nothing is real on social media and how influencers should treat their craft as a job. Watch two geriatric millennials discuss BeReal and hear Brent’s thoughts on South Africa’s legislation on influencer marketing.
A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
This week on the Doc and Guru podcast we chat with Lynne Krog - Senior Research Strategist and Kamogelo Aphane - Corporate Affairs Manager at Spark Media about the release of their latest media and marketing database ROOTS 8.0
Under its various noms du rechercher ROOTS research has been conducted regularly since the ‘80s. The latest release ROOTS 8.0 dissects at a granular level the media consumption and retail behaviour of 97 communities across key economically active areas in South Africa.
23,000 interviews were conducted with people who receive a local community paper that is either delivered to the home, sold or bulk distributed, and the database delivers insights into the lives of over 9 million adults living in 3,9 million homes.
From Polokwane to Plett.
The increasingly problematic limitations of traditional F2F research, particularly under-reading at the top end of the market, have necessitated a new hybrid research methodology for ROOT 8.0. But as Lyn Krog puts it there has been “an evolution in the way we asked the questions – not an evolution in the questions themselves”. So ROOTS 8.0 stacks very neatly on top of its predecessors in building a solid foundation for effective advertising and media planning in the retail landscape.
How has Covid19 changed the retail landscape?
On the eve of Black Friday is ‘Deal Hunting’ still a function of Have-not Households only?
And what is really happening in Phuzamaritzburg?
To find out, listen in to this episode of the #DocAndGuru podcast and find out how you can access agile and actionable insights from this important #OpenSource marketing and media database from Spark Media.
Let’s keep talking!
Mohammed Nalla is the partner in the Magic Markets duo with the Finance Ghost. They’re a formidable team delivering top quality analysis on global stocks every week via their Magic Markets Premium podcast. In this episode we discuss the current state of the global economy and what Mohammed sees looking ahead. We touched on three stocks that were recently featured in the Magic Markets Premium podcast: Levi-Strauss, Blackrock and Shopify. At the end of the podcast, Garth and Mohammed briefly compare notes on emigration after each leaving South Africa in mid-2019. Garth to the UK, and Mohammed to Canada.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
Nick Kunze has a colourful career history in the markets, having worked in various roles in various firms around the globe. In this podcast, we talk about his experience in the markets, what differentiates the most successful traders and investors from the majority, and what his feelings are about where we are in the current bear market environment. A great, flowing interview with some common sense wisdom.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
This week on the Doc and Guru podcast we chat with Arabang Makaza - Senior Manager Media Strategy, Planning & Buying at MTN - about her journey across the South African media landscape since the first dawn of democracy in South Africa.
The launch of Pepsi in the early 90s was a defining moment for the local marketing and media industry. Centred on an unswerving commitment to grass roots empowerment, from informal trade distribution to advertising messaging, and even the structure of the agency team, Pepsi laid down a marker for their brand vision in the New South Africa.
And Arabang was part of the Pepsi vision from Day 1.
In this episode you can find out just how we have fared with respect to empowerment over the past 3 decades. Much is being made in the industry about the need to for people to “pass the baton” of media skills but is enough being done to ensure that the next generation is actually ready to run the next leg of the media relay without dropping baton? As Alice in Wonderland said to the MAC Charter
"It takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!"
Or was that the Mad Hatter?
Where does the baton change take place for media in a Full-Funnel media landscape? If you can’t do digital in a traditional way, is it equally fair to say you can’t do traditional in a digital way? Indeed, when it comes to the Metaverse things get curiouser and curiouser said Arabang.
Stay grounded. Stay curious. Arabang Makaza talks about the importance of doing media with passion and setting out to learn something new about your craft every day.
Join us this week on the Doc and Guru Podcast. Available #free on all major listening platforms.
This week on the Doc and Guru Podcast we chat with the one of South Africa’s most experienced and well-respected media figures - Colin Ramparsadh Business Unit Manager at The MediaShop.
A great team player over the years, Colin is also a passionate and vociferous Liverpool supporter. It’s quite ironic then that the quiet man of media has over the years earned the respect of his peers by being, the undisputed champion of well-reasoned media decision making.
An equally avid Bollywood enthusiast, Colin has been passionate about movies from an early age. In fact Colin was “almost born in a cinema”, so it’s quite fitting that he started his media career with Cinemark during the golden age of cinema advertising.
In this podcast Colin Ramparsadh talks about his media journey over the past 4 decades and his technique for embracing change and remaining relevant in the new mediaverse.
Media strategists in South Africa are at a watershed moment.
In this #DocAndGuruPodcast with Colin Ramparsadh we reflect on the road ahead and some of the critical interventions that need to take place if we are truly going to embrace transformation and survive as a competitive media industry.
So when it comes to media strategy, can we continue to use linear models to explain and predict consumer media-behaviour, or should we be thinking in terms of concentric circles? Is it more important to keep your strawberries in a row or to play with the clay?
In fact, when we consider the continuing obsession many South African strategists have with media trends emerging from Western Europe and North America, rather than markets like India, Brazil and Indonesia, we need to pose the question – are we even playing with the right clay?
In the sporting world the one accolade that we reserve for the best of the best is that we refer to them by one name. Messi. Ronaldo. Rafa. Tiger.
So take a deep breath. Tune in. And listen to Colin this week on the #DocAndGuruPodcast.
Because for all of us in the media industry, there is only one Colin.
The Finance Ghost has featured on this podcast previously and he’s always excellent to listen to. In this episode we’ve decided to cross pollinate some of his work from his recent Magic Markets Premium podcasts to give you a taste of three businesses he’s covered: Accenture, Sysco and Ferrari. He also shares some insights on other companies he would look to invest in now given that the market is at depressed levels.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
In this episode we’re in conversation with Farhaanah van Heerden: Head of Social & Influencer at MediaCom. She’s been in digital marketing for the past nine years and sees it as her calling. She loves the fast-paced, ever-changing industry.
We chat about what a good tech tool and specialised agency in influencer marketing should have to be beneficial to brands; the solid team behind the scenes that it takes to create and implement successful influencer marketing campaigns; the value of using specialist agencies with big opted-in and vetted influencer databases; why incorporating all tiers of influencers in campaigns works best; and the various ways brands can make use of influencers in addition to creating social media content.
A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
This week on the Doc and Guru Podcast we chat with Sadika Fakir – Integrated Media and Digital Director at Tiger Brands.
When it comes to media surely full funnel is simply that - full funnel? So at first glance a title like Integrated Media and Digital seems something of a contradiction in terms. To be sending out a mixed signal. A bit like asking for a boerewors roll at a vegan braai.
Whether it’s a financial juggernaut or a frisky FMCG mix, one of the pillars of successful client-side media management is facilitating open and agile engagement, not only with media agencies, but also with media owners.
Listen in and find out why, when it comes to corporate titles, all is not quite what it seems at first glance. Internal structures and internal processes are not always the same thing.
How do you take a technical specialisation like media – that is normally agency based – and start operating it in the corporate space? Is there a difference between managing an in-house media facility and managing the interface between 3rd party media-agency suppliers?
Sadika outlines some of the key performance criteria for effective channel strategy and for maintaining homeostasis between media creativity and robust procurement in the POE model.
Is the media planning process really just all about Brilliant Basics and is Brilliant Basics the same as being Best in Box?
Listen in free this week to the Doc And Guru Podcast in conversation with Sadika Fakir.
Louise Bedford is a best-selling author of five books on the stock market. She is a behavioural finance expert with degrees in Psychology and Business. She also runs her own podcast in Australia called Talking Trading. In this episode, we dig into the psychological aspects of trading and discuss how one builds and maintains psychological fitness as a trader.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider
Today we continue with the conversation with my next guest Nomonde Ngxola. Nomonde is a seasoned IT Executive with a career that spans across the Consulting (Accenture) , Systems Integration (Dimension Data), Telco (Vodacom) and Specialist Banking (Investec) industries. She currently assumes the role of Country Manager for MicroStrategy South Africa, is a Business Partner to Anthill Capital Private Equity Investors, sits on the board of Mamor Capital, Sapient Soweto and Isandla Senhliziyo. Digital transformation starts with leadership and we will be chatting about some of the ways leaders can drive the narrative and take their people along the journey of digital transformation.
This week on The DOC & The GURU podcast, we chat with Shobhana Ramachandran, the Global Client Director at Kantar in Amsterdam on the use of consumer insights and the growth of brands. So, if you would like to hear about how the world’s leading data, insights and consulting company moves businesses forward, then don’t miss this episode.
In a great discussion, we include topics like performance marketing versus continual brand-building, the Global Sustainability Sector Index that covers 38 sectors across 32 countries, as well as one of the most widespread pieces of insight that Kantar releases every year; BrandZ Top 100 rankings.
It’s a ranking of brands based on brand value – and Kantar’s BrandZ is unique in that it is the only ranking of brands in the world that connects the financial value of brands with consumer attitudes towards these brands. It is the largest brand building platform in the world covering 51 markets, 4.1 million consumer interviews, 500+ categories and > 19000 brands.
We also chat about a very interesting article by one of Shobhana’s colleagues in London, Dr. Nicki Morley, on innovation and brand growth, where brands perceived to be high on Innovation grow 7x faster than competitors.
Also listen to the end of The DOC & The GURU Podcast, where you will hear some very interesting career advice.
insights #brandgrowth #marketing
Mark is a founder of OMBA Advisory & Investments in London. He’s a CA and CFA by qualification. He spent 12 years at Goldman Sachs in London where he gained extensive experience in Investment Management. In this podcast, we chat about his views on the current market environment, and on the approach that OMBA takes to invest their clients’ funds in thematic ETF portfolios.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider
We welcome back Anthony Clark for a third time to Talking with Traders. Last year his pick of the interview was Grindrod which has since gained 100% in the subsequent year. In this interview, we discuss Renergen, Invicta, Curro and other small and mid-cap stocks. Listen in to hear his top pick for the next year. He also shares his secret to maintaining his youthful shape and enthusiasm for life!
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider
This week the Doc and Guru Podcast is in conversation with Tshifhiwa Mulaudzi – Managing Director of MSG Group Sales
Established as part of MSG Afrika Investment Holdings, with a vision to own and operate companies in broadcast media and content provision, MSG Group Sales represents two of Mzansi’s rising star radio stations Power 98,7 and Capricorn FM.
In reflecting on the heyday of media research in Mzansi, we pose the question “is Mzansi still the gateway to media research in Africa”?
As Tshif says, data is currency, but with a Masters in Research Psychology he is one of very few people in the media industry who is equipped to talk media research beyond the numbers. Is there too much emphasis on research reliability in a fragmented media landscape and not enough emphasis on validity? For instance trust is emerging as the critical catalyst for successful communication on radio.
At the end of the day though it’s all about commercialising an audience. Or is it? Radio is such an critical communication platform in Africa and South Africa that all radio stations carry a burden of PBS to some degree. Particularly going into an election.
Listen in and find out how MSG Group Sales goes go about building trust and engagement amongst the listeners of Power 98,7 and Capricorn FM.
Can you put a price on trust? Find out this week on The Doc and Guru Podcast.
In this episode we’re in conversation with Imbi Evenhuis, PR and Project Manager at Nedbank.
Imbi’s an experienced communications manager with a history of working in the financial services industry. Her expertise includes internal and external communications, B2B communications, employee advocacy and public relations.
We focus on employee advocacy in this episode. We discuss the benefits of it to companies as well as its employees; how employee advocacy programmes help leaders to stay connected, current and more digitally visible to relevant industry players; we also chat about what these programmes entail; and why it is one of the best word of mouth strategies for companies.
A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
This week we talking to two leading South African experts Wendy Case & Johan Walters from Incubeta on the topic of digital marketing maturity. Digital Marketing Maturity is a new set of marketing capabilities which is centred around tech, data, creative, analytics and measurement. The four stages of maturity are nascent, emerging, connected and multi-moment. Companies leading the way in multi-moment marketing are better able to respond to changing market dynamics and were 2X more likely to grow their market share over a 12-month period.
In the midst of the changes taking place, there four specific accelerators that stand out as the principal drivers on the fast track to maturity today:
•Building a virtuous cycle around first-party data
•Developing a true end-to-end measurement capability across channels, using predictive models
•Setting up agile performance loops based on a test-and-learn approach
•Securing access to new skills and resources
The starting place for organizations is do the DMT online assessment to take stock of where you are in the journey and then crafting a roadmap for the future.
It’s free tool for brands: https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/
Can you believe it – The DOC & The GURU Podcast celebrates 150 episodes this week! And we have another great two guests in studio, as we welcome Ayanda Mda and Papikie Seopa from the Nahana Communications Group to chat all about the important aspects of staff learning and development.
So if you would like to know what skills and attributes are needed to thrive in one of the biggest advertising and media groups, then this is the episode for you. Here Ayanda and Papi chat about the importance of curiosity (of both the industry and your clients’ business), agility and flexibility as you are open, keen and able to constantly learn new things, embracing diverse points of view and avoiding ‘boxing’ yourself in.
We also discuss the power of culture, living values, audacious sessions and how to ‘empower and empassion’. This all fits into a framework of exceptional processes that are constantly applied throughout the Group and married with great, thoughtful and compassionate leaders.
Again, it’s a great episode of The DOC & The GURU Podcast!
learning #skills #development
James Bruce began trading forex after suffering a career ending knee injury. He was contracted to the Sharks rugby team, but turned to trading during his recuperation. He hasn’t looked back. He’s 24 years old and has been trading full time for a living for 2 years. He’s attracted prop firm money and trades a strategy with an 82% hit rate. This is a fast paced interview with a young trader who shows a lot of commitment and dedication to his craft.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider
Irnest Kaplan has been a Top 5 rated analyst in the Computing and Electronics sector for the past seventeen years. In 2022, he was voted the number one analyst in the space. What’s really special about this accolade is that he’s an independent analyst – not part of a big team within a bank or top tier firm. In this interview, we chat about his background, and discuss some of his top picks in the cloud computing sector. Stocks covered include EOH, Reunert, Snowflake, Crowdstrike, Adyen, dLocal and Zoom!
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
This week the Doc and Guru are in conversation with Strini Naicker - VP Commercial & Content Distribution for Paramount Africa.
Strini’s rich and varied journey from corporate banker, through PBS radio and TV sales management at SABC, to Pan-African content production and distribution provide a unique lens on what it takes to remain relevant and competitive in the media industry. Both as a media sales executive and a media strategist.
In this episode of the Doc and Guru podcast we examine developments in the content distribution and viewing sector, and try to identify the sweet spot between linear TV, BVOD and SVOD.
How should planners balance the cost implications of a strategic approach to building incremental reach, with the marketing procurement focus on gross impressions and the CPM bottom line? In this episode we discuss the importance of a having logical media process to guide media investment, deal-structuring and effective media planning in a multichannel landscape.
So if you don’t know your AVOD from your EVOD, listen in free to this episode of the #DocAndGuru podcast.
In this episode we’re in conversation with MJ Khan. He is an award-winning strategist, academic, Bookmarks judge and category vice chair, NextGen Awards Judge, keynote speaker and proud father.
He heads up Group Digital Communications at Sasol and is responsible for social media, online and digital campaigns across 22 countries.
We chat about the power of communication in all its formats, the evolution of digital communications over the last decade and the complexity thereof these days, we disprove the myth of the short attention span; and discuss Sasol’s most recent campaign in detail.
A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
Established over many years as a leading audio and digital solutions company Mediamark represents some of South Africa’s most iconic radio stations - and in this episode of the Doc and Guru Podcast we’re joined by CEO Wayne Bischoff.
Through the recently launched COMMvibe community radio initiative in the Western Cape Kagiso Media and Mediamark are building on the foundation of the primary Kagiso Trust mandate to uplift and empower disadvantaged communities.
David Ogilvy once described radio as the Cinderella medium. But if we analyse community radio’s ability to act as an audio Stargate and to build trust and engagement in the very heart of a community, then maybe community radio is really the Sleeping Beauty medium - and COMMvibe is the handsome gender-neutral heir to the royal thrown.
All too often media strategy has become a matter of balancing enhanced niche engagement with audience volume, in macabre pas de deux with procurement.
But by aggregating community radio audiences in the Western Cape into cost-efficient packages that are designed to compensate for endemic under-delivery of TV campaigns in that region, COMMvibe has broken the spell and developed a powerful community radio collaboration which ticks all the right boxes. Media strategy and procurement alike.
In the past many community radio stations have been reluctant to participate in initiatives like this – how does the Kagiso Trust mandate engender trust in the partnership?
Is there a training component to the initiative?
How has Mediamark addressed traditional procurement shortcomings like proof of flighting?
Tune in to this episode of the Doc and the Guru Podcast and find out how you can use community radio not just to Mind the Gap but to Bridge the Gap.
This is Nick’s 4th appearance on the podcast. His macro insights are always fascinating and once again he makes for captivating listening. From inflation, to interest rates. China and Taiwan to Russia and Ukraine. There’s a busy calendar of events coming up in the months ahead. We’ve covered it all as we enter the final quarter of 2022.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
In partnership with Futuretech Media, we coming to an end to our Women's series with our guest Zumi Njongwe about her journey as a leader and how she views digital transformation from a media perspective.
Zumi is passionate about being a champion of the African story and leads from the Heart. She believes that self-introspection is the fundamental basis of growth. She says, "If you want to grow and innovate, push yourself to the edge of possibility, there's nothing like working across different markets. It build your character and social skills and humbles you in the process." She has been mentored by strong women and men who have shaped her leadership style, values and passions through the years. Being surrounded by like-minded and across different spectrum of the business allows one to grow exponentially. Zumi goes on to share how Nestle is transforming digitally and some of the unique capabilities they are building to be future ready.
This week’s guest on The DOC & The GURU Podcast is Alistair King, Co-Founder of King James and MD/Chief Creative Officer (Africa), Accenture Song. We often say it, as we continue to have such great guests, but this is really an episode not to miss.
In a fantastic chat, Alistair discusses having great aspirations and dreams, detours along the way, the highlights of building SA’s most successful independent agency over 24 years and then selling last year to Accenture Song, the world’s largest digital agency.
We chat about the work and people, culture and clients, as well as constant reinvention and agility (as Alistair wrote his first ad-copy on an old-school typewriter). So, if you want to hear about consulting houses using creativity to solve complex business problems, the thrill of people discussing your advert in a bar, with a healthy dose of life lessons thrown in, then this is the show for you.
creativity #advertising #marketing #media
This week on the Doc and Guru podcast we welcome into the studio Celia Collins, one of South Africa’s most respected media executives and recently appointed VP. of Publicis Media for Publicis Groupe Africa.
In many respects Celia’s comprehensive journey from a traditional media agency background, through digital innovation and high-level Pan-African media trading & investment management, mirrors perfectly the evolutionary path of the media industry itself. Celia shares some key learnings and talks about some of the critical shifts in the dynamics of the media industry over that 20-year journey.
A recently released Forrester Media Management report for Q3 2022 named Publicis Media Groupe a leader in global media management services across 3 of 4 waves – Media Management, Customer Data & Activation services and DX services.
In the past the media discipline could be broadly divided into media planning & media buying but media planning and buying now only constitute 10% of the total Forrester Media Management scorecard. Interestingly enough, Publicis Media Groupe is also listed as a “strong performer” in Content creation and Creative services, along with some of the world’s most recognizable advertising agency brands. Of course, this poses the question ‘where does a creative agency end and a media agency begin’?
Is that obsolete thinking? Or have we just gone full circle back to the future of advertising only to rediscover the merits of the one-stop shop?
The Power of One is the core vision that underpins the Publicis Media Groupe Africa offering across, 36 countries and 63 agencies. Join us on the Doc and Guru podcast this week as Celia Collins unpacks what this means for the future of young media professionals in South Africa and Africa.
Available free on all your favourite listening platforms.
In partnership with Futuretech Media, we are continuing our women’s month series with our next guest Shihaam Abrahams Client Lead at Carat about her journey as a leader and how she views digital transformation from a media perspective.
As a digital leader, Shihaam operates in organised chaos. We have to learn to adapt and adjust to the changing environment in which we operate in. She says "I have been fortunate to be mentored by some strong female leaders who have taught me about resilience and leading from the back." Shihaam plays an active role in nurturing and growing the talent pool in South Africa. She has a wealth of knowledge and wisdom to share with other leaders. To quote Sheryl Sandberg COO of Facebook, "In the future there won't be female leaders, there will just be leaders."
Hayley Owen; Founder and CEO of Actorvate
Cat Carstens; Influencer and PR Account Manager at Actorvate
In this episode we’re in conversation with Hayley Owen; Founder and CEO of Actorvate and Cat Carstens; Influencer and PR Account Manager at Actorvate.
Hayley made a name for herself acting in the local soapie scene, starrring in The Wild, Generations, Isidingo and High Rollers. In 2012 she decided to diversify her career by leveraging her strong network in the entertainment industry and started Actorvate. While you might still catch her in front of the camera from time to time, she spends most of her energy staying updated on digital trends and making sure her clients are seeing excellent results and exciting content.
Cat is a PR and Influencer Management specialist, with over 10 years’ experience working in PR and over the past three years - influencer management. As a content creator herself, she is quite familiar and well versed in what content creators want from brands - and what brands expect from content creators.
This episode is for marketers and influencers. We discuss why TikTok is the flavour of the month with brands at the moment, what brands need to consider when they want a presence on the platform, the type of content needed for the algorithm to favour it, why niche content and influencers are the way to go; and what the deal is with longer form content on the TikTok.
A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
Today on the Doc and Guru Podcast we chat again with veteran journalist and Editor of Daily Maverick 168 on the road increasingly less travelled by journalists and advertisers alike.
After more than 3 decades in journalism, media and innovation project management Heather’s understanding of the challenges facing news publishers offers a unique insight into the role of newspapers and online news in fixing a broken nation.
If newspaper journalism is a service not just to the people who can afford to pay for a title, but also to the public at large, how do publishers balance this role with the commercial imperative? Many marketers seem to have bought into the mantra that “newspapers are dead” but is it fundamentally nothing more than a content distribution metamorphoses?
In the aftermath of the global pandemic it might be argued that the resultant Infodemic has done more harm than the Covid virus itself. The global Edelman Trust Barometer reports that 59% of consumers now claim that distrust is their default position. And only 53% trust traditional media to do the right thing.
How do the Media in South Africa perform relative to global trust norms and what is the impact of trust in enhancing advertising response.
Listen in to Part 2 of the Doc and Guru podcast conversation with Daily Maverick 168 editor Heather Robertson as we reflect on the joy of writing.
This week on the Doc and Guru Podcast we chat with veteran journalist and Editor of Daily Maverick 168 on the road increasingly less travelled by journalists and advertisers alike.
After more than 3 decades in journalism, media and innovation project-management Heather’s understanding of the challenges facing news publishers offers a unique insight into the role of newspapers and online news in fixing a broken nation.
If newspaper journalism is a service not just to the people who can afford to pay for a title, but also to the public at large, how do publishers balance this role with the commercial imperative? Many marketers seem to have bought into the mantra that “newspapers are dead” but is it fundamentally nothing more than a content distribution metamorphoses?
Don’t forget to join us for Part 2 of the Doc and Guru podcast tomorrow, with Daily Maverick 168 editor Heather Robertson, as we explore the role of trust in enhancing advertising response in traditional media, and the difference between writing for joy in a printed newspaper or an online news service.
This week on the Doc and Guru podcast we continue our chat with radio icon and MTN Radio Awards Hall of Inductee Stan Katz about his ongoing journey from Stan the Man to Stan the Manager.
Stan continues to take us on a radio ride through the early days of 702 and the emergence of true local radio in South Africa - not only as a viable advertising medium, but as an instrument of social change in the 80s.
Is it true that HRH was not amused with Stan the Manager? Listen to the story behind the emergence of 702_Land and discover who was behind the dastardly plot to subvert the lyrics of Land of Hope & Glory.
But that’s all in the past and now it’s about the Return of Stan the Man on his new show on Chai FM. The radio show for the listener who thought they’d heard everything before, Stan’s new show – Herding Katz promises to have
The foresight of a politician … The eyesight of an optometrist AND The hindsight of a proctologist.
So remember – If you can’t make sense of the world, at least on Herding Katz you can make fun of it.
If you’re in radio, or you want to work in radio, the first question you need to ask is “what business are we in?”. Then listen in to Part 1 and Part 2 of the Doc and Guru podcast for the answer. And you could win a free copy of Stan’s highly successful book.
In celebration of Women’s month in SA, I will be chatting to some kick-ass awe-inspiring female digital leaders within the advertising industry in the coming weeks to share their incredible stories with us – their challenges, victories, & their journey to success. This series is being sponsored by Futuretech Media providing next generation technology solutions. My first digital leader is Lana Strydom Executive Head of Digital, Content and Social Marketing at Vodacom. “Digital marketing is the perfect balance between art and science. It has real business outcome.” Lana shares with us her leadership journey to date, tips on how to own your space as a female leader and tapping into her passion points. Vodacom has been 1st to test and learn when it comes to marketing automation, bringing media in-house and now with an investment in CDP. This is mainly due to Lana's relentless pursuit of digital excellence and raising the bar on digital marketing in South Africa.
In this episode we’re in conversation with Khensani Mkhombo: Brand Manager, Castle Milk Stout.
An award-winning marketer, Khensani is a marketing professional driven to elevate the building of brands with a purpose, brands that challenge the status quo and make a real difference in the word.
We chat about the importance of shared values when choosing influencers for campaigns; the fact that brands need to see its influencers as part of the marketing team; the benefits of always-on campaigns; how brands with a clear purpose are so much more successful; and the impact consistent marketing efforts have on brands’ bottom line.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
This week on the Doc and Guru podcast we chat with radio icon and MTN Radio Awards Hall of Fame Inductee - Stan “the Man” Katz.
Always true to the radio man’s mantra that you should never say in one word what can be said in two – especially if you’re being paid by the word – we’ve decided to split this podcast into 2 parts.
Stan takes us on a rollicking radio ride from Swazi Music Radio and Capital Radio to WKRP Cincinnati and back. In an unprecedented feat of name-dropping we list of some of the great personalities that shaped Stan’s journey from Stan the Man to Stan the Manager. Sol Kerzner. John Berks. Wolfman Jack. And King Sobhuza II.
Best-known for his time on air on 702 and for launching the 702 Talk Radio format in South Africa, Stan talks about his journey over the years and the evolution of his passion for the “business of radio” and the need to understand “both sides of the money”. All of which has been condensed into his book Radio Advertising – A Sound Investment.
And what a journey it has been.
Voted by the readers of Darling magazine as the sexiest man in South Africa in 1983, Stan was nominated in 1995 as the IMM Marketing Man of the Year. Stan was inducted into the MTN Radio Awards Hall of Fame in 2012.
So if you’re in radio or you want to work in radio the first question you need to ask is “what business are we in?
And if you want the answer to that question, then listen in to Part 1 of the Doc and Guru Podcast and you could win a free copy of Stan’s highly successful book.
And remember – If it ain’t happy! It ain’t happening.
On this week’s The DOC & The GURU Podcast, we chat with the multi-talented Odette van der Haar. So in a very interesting episode that ranges from the start of her entrepreneurial journey selling fried fish bones as a little school girl, all the way to running the Association for Communications and Advertising (ACA), then 2 massive advertising agencies, being a media personality, presenter of Business Beat on the Morning Show on eTV, as well as a business and marketing consultant – it’s all here.
Don’t miss out to hear about her views on advertising agencies that have lost the ability to be agile and have too many unnecessary steps in the process that waste time and adds cost – instead of using smart and effective ways of working. She also discusses transformation in the sector, and the good intentions but poor execution and implementation of the Marketing, Advertising and Communication (MAC) Charter, where she was deeply involved.
Her strong opinions on transformation include; that there should be a process of real skills development with empowerment and enablement, learning and teaching every day, the genuine action of helping your neighbour, no fear of redundancy, and that transformation is not viewed as a punitive measure. In addition, she is equally concerned about large parts of society that have a blame mind-set, a hand-out culture and a disease of corruption.
So, if you want to hear about living with ‘no regrets – only life lessons’, don’t miss this episode of The DOC & The GURU Podcast – for free!
marketing #media #entrepreneurship #transformation
Welcome back to Anne On Influence! In this episode we’re in conversation with Lesley-Ann Gallant, Digital Marketing Manager at Sanlam Credit Solutions.
She is an incredibly passionate digital marketer, and you will hear this come through in this episode. At Sanlam Lesley-Ann is the strategic lead in planning and executing targeted data-driven acquisition campaigns that convert high intent audiences into product sales. In general, she loves optimising ecommerce businesses and improving their online performance; and seeing their conversion rates go up!
We chat about using influencers in the financial industry and why it’s become so popular; the 3 things that influencer marketing have impact on for businesses and brands; the power of shifting financial education to social media for more accessibility; and the big shifts in influencer marketing.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
This week, The DOC & The GURU Podcast is renamed to The 2 PROFS & The GURU as we are joined in studio by Prof. Madele Tait, a Professor in Marketing Management at the Nelson Mandela University’s beautiful George campus. So, in another very engaging episode, we chat about a host of interesting topics as the world of academia and marketing practice intersect.
As the former Director of the School of Management Sciences, and now on a year’s sabbatical, Madele shares a host of fascinating insights. We chat about her experience with the recent Marketing Achievement Awards, where she judged the Rising Stars category, and her views on the night’s winners and best in SA marketing talent. We also discuss curriculum design and what is currently being taught at universities to equip tomorrow’s modern marketers. And congratulations are also in order for her current research into banking, where she was just awarded the best paper at an International Academic Conference in London – so don’t miss out to hear all about that.
As always, we ask our guests to kindly share some valuable advice for younger listeners out there, which Madele does – and also tells us about an exciting International Marketing Conference that she is involved in for 2023. So, again – be in the know and listen to The 2 PROFS & The GURU for free!
marketing #awards #education
Our guest in this week’s podcast is Tymon Pinto, Creative Strategist at Ad Dynamo, talking to us about the Metaverse, Web 3.0, Blockchain, AR & VR and all things digital. He also covers some of the ways brands can start to tap into this space to start building a presence and learn to understand the metaverse. Last year we saw the launch of Africa’s first metaverse called Africarare, 3D virtual reality immersive hub set in Unbuntuland . It houses a metaverse marketplace that showcases African art, and provides a platform for businesses and artists to display their offerings. 149 plots of Ubuntuland sold out in less than eight minutes after being released for sale with MTN being the biggest investor of virtual land. So it’s here on our continent, let’s try and figure this out together.
This is part 2 of my conversation with Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru. So, if you haven’t watched to part 1 yet, I encourage you to do so.
Today’s episode is filled with interesting insights. We look at the accessibility to smartphones with good cameras and internet connectivity as one of the reasons for the growth of influencer marketing, the lessons marketers can learn from the Kardashians, the shift to purpose-led and inclusivity in brand campaigns, and The Doc and The Guru’s predictions for the future of marketing.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn Error! Hyperlink reference not valid..
In another fantastic episode that celebrates finalists in the Marketer of the Year category for this year’s Marketing Achievement Awards, The DOC & The GURU chat with Tinyiko Mageza, the Executive Head of Marketing at the V & A Waterfront.
Listen is, as Tinyiko chats passionately and authentically about her love of her job and how her precinct (with its multiple stakeholders) is so much more than a Ferris wheel and boat cruises around the harbour – in fact it’s an extension of the City of Cape Town, and a jewel in SA’s tourism crown. However it’s not just for tourists, as she and her team have refreshed and repositioned the V & A Waterfront, and continue to work at making the area, with its numerous attractions, a welcoming place for all.
There are incredible people doing incredible things there, and no more so than the ‘From Africa To the World’ initiative that is purposeful marketing at its very best – as it showcases and celebrates some of the best African arts and crafts. This is an excellent example of marketing amplifying and dramatising the business purpose.
Tinyiko furthermore shares critical skills and advice for marketers of today and into the future; sometimes you (as she did) have to take that ‘leap of faith’, don’t let your business definition (in her case, it’s a property development company) limit your marketing dreams, look for the ‘spaces between the buildings’, care deeply and empathetically, show up in an authentic way and see things from the customer’s view as you create ‘moments that matter’.
This is another insightful The DOC & The GURU Podcast – as we wish Tinyiko, and the other finalists, all the best for the upcoming awards.
MarketingAchievementAwards #marketing #media #podcast
In our 2nd episode that celebrates finalists in the Marketer of the Year category for this year’s Marketing Achievement Awards, The DOC & The GURU chat with Firoze Bhorat, the Chief Marketing Officer at the Discovery Group.
In an extremely insightful episode, Firoze discusses some of what makes Discovery such a successful company; centralised marketing for all of the verticals so that there’s a comprehensive customer ecosystem, positive behavioural change leading to an unlocking of shared value, replicating parts of the SA-model globally, really demonstrating their purpose with the Discovery Vaccination Centres, and employing the best and brightest marketers who have a fundamental understanding of their respective business units.
He also speaks about robust thinking and ‘staying with the problem longer’, that often leads to better results with products and services that are streets ahead of others, whilst completely disrupting the category. Listen in to hear about the ‘peacock effect’ in media and also some of Discovery’s very interesting values and company culture.
Firoze furthermore shares critical skills and advice for marketers of today and into the future; understand the business so that you are able to positively contribute and don’t just stay in your ‘marketing lane’, seize your opportunities as they present themselves, step out of your comfort zone to stretch your thinking, and understand that career capital is often built exponentially.
This is another insightful The DOC & The GURU Podcast – as we wish Firoze, and the other finalists, all the best for the upcoming awards.
MarketingAchievementAwards #marketing #media #podcast
In our 1st episode that celebrates finalists in the Marketer of the Year category for this year’s Marketing Achievement Awards, The DOC & The GURU chat with Asha Patel, the Head of Marketing at Google South Africa and Head of B2B marketing for Sub-Saharan Africa.
In a not-to-miss episode, Asha takes us on her fascinating journey; from growing up in an Indian township to her parents’ foresight on the value of a good education, from taking a chance on a new field of ‘digital marketing’ to working abroad, and from being inspired by an uplifting corporate video to actually working at that fantastic place today.
So, for insights into her 11-year career at Google, listen in. It covers a range of initiatives; from Google’s $1billion investment into Africa to what that means for SMEs, from big digital transformation programmes to thought leadership and skills development, and from her passion for true transformation to tangible business results.
Asha furthermore shares critical skills for marketers of today and into the future; understand data and be insights-driven, ‘lean in’ and ask for help, drive business ROI and measurement, and don't underestimate the power of mentorship and coaching.
This is another insightful The DOC & The GURU Podcast – as we wish Asha, and the other finalists, all the best for the upcoming awards.
MarketingAchievementAwards #marketing #media #podcast
In our 4th episode that celebrates finalists in the Rising Stars category (top young SA marketers) for this year’s Marketing Achievement Awards, The DOC & The GURU chat with Neliswa Mncube, the Head of Marketing at LexisNexis South Africa.
In a very interesting episode, she leads the marketing discussion with the concept of growth, seeing her role (and marketing as a whole) as the ‘growth-engine’ of the business. It’s refreshing to chat with a marketer who has really embraced the notion that marketing = business, as we delve into sales and tangible returns, consumer behaviour, content creation, reinvention and repositioning, as well as the exciting challenges of B2B marketing where she doesn’t always have the next shiny object.
Nelly furthermore shares critical skills for marketers of today and into the future; understand data and be insights-driven, understand and speak the language of business as you articulate the value that marketing adds, develop your soft skills and collaboration (internally and externally), take risks, be informed and take up your space with pride.
This is another insightful The DOC & The GURU Podcast – as we wish Nelly, and the other finalists, all the best for the upcoming awards.
And as a bonus, if you want to hear what her son thinks of her nomination, then listen in…
MarketingAchievementAwards #marketing #media #podcast
In our third episode that celebrates finalists in the Rising Stars category (top young SA marketers) for this year’s Marketing Achievement Awards, The DOC & The GURU chat with Fanelwa Xhiphu, a Brand Manager at the Prestige Cosmetics Group.
A self-described all-rounder, Fanelwa shares her marketing story with us that encompasses multiple markets across Sub-Saharan Africa, and includes managing global brands like Yves Saint Laurent, Dolce & Gabbana, Elie Saab, Elemis, OPI, and Philipp Plein and Chopard fragrances.
We chat about strategy, digital, 360 degree campaigns, the commercial aspects of marketing, different media types, consumer behaviour and a whole lot more. She furthermore shares critical skills for marketers of today and into the future; never underestimate the value of on-the-job training/learning, be versatile and open to learning, work with other areas to understand the total business, and foster good relationships across the value chain (both internally and externally).
This is another insightful The DOC & The GURU Podcast – as we wish Fanelwa, and the other finalists, all the best for the upcoming awards.
And as a bonus, if you want to know what cologne Gordon wore to his matric dance, then this is the episode…
MarketingAchievementAwards #marketing #media #podcast
In our second episode that celebrates finalists in the Rising Stars category (top young SA marketers) for this year’s Marketing Achievement Awards, The DOC & The GURU chat with Taryn Jankes, a Social Media Specialist at Discovery Ltd.
In a very interesting half-hour, she shares about her ‘always-on’ journey at Discovery and how there’s ‘never a boring day’. So listen in to hear how the company values both young voices making an impact as well as the senior voices of leadership, as Taryn works alongside top leaders like Adrian Gore, Hylton Kallner and others on various social media platforms.
Managing an entire ecosystem with authenticity and trust are huge attributes in messaging, as Discovery engages with the top thought leaders and exerts in their respective fields to provide timeous and accurate information to their customers, across all of their business units.
This was evidenced and extremely impressive with their highly visible, national Covid-19 Drive to Vaccinate work over the past 2 years.
We also look at transparency and the right amount of communication, media reporting models, analytics and optimising content, the Edelman Trust Barometer, and fighting against some social media algorithms that radically favour negative content over positive. Taryn furthermore shares critical skills for marketers of today and into the future; have the courage to try and to test – use various platforms to see how your own data works on them – and make more data-driven decisions.
This is another insightful The DOC & The GURU Podcast – as we wish Taryn, and the other finalists, all the best for the upcoming awards.
MarketingAchievementAwards #marketing #media #podcast
In this episode we’re in conversation with Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru, acclaimed marketing professionals. Both have been in the industry for decades and share their experience and knowledge with us.
This is a two-part podcast episode because we covered so many topics. In this episode we touch on the shift over the last couple of years of including psychology in advertising and marketing, in particular behavioural sciences; the importance of making sure you’re campaign is aligned with your target market and it’s not just you and your team who loves the idea; knowing how to interpret data being key to insightful campaigns; and of course we chat about the brands and stars who influenced The Doc and The Guru.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn Error! Hyperlink reference not valid..
This week on The DOC & The GURU Podcast, we begin a series on the Marketing Achievement Awards and recognise finalists in the Rising Stars category (top young SA marketers), with our first guest being Jared Patel - Head of Marketing at the Sea Harvest Group.
In chatting with us, Jared shares how he started his journey aboard a fishing vessel in order to gain an understanding and real appreciation of the business – before doing any of the marketing. This wider view of both the company and the consumer permeates our discussion, as he elaborates on a host of things; the reversal of a declining market share, winning product of the year, fully-integrated campaigns, partnership models, the clever media use and a whole lot more.
As marketers, it’s important to see things from the customer’s perspective, to have a mix of technical and ‘soft’ (but critically important) skills, and to get out of your ‘marketing box’ in order to know the whole business. So, if you want to hear about ‘Mealtime Heroes’ and ‘Friends in the Freezer’, then listen in as to why you should ask kids want they want (especially if they are your main target audience).
This is another insightful The DOC & The GURU Podcast - as we wish Jared, and the other finalists, all the best for the upcoming awards.
MarketingAchievementAwards #marketing #media #podcast
After watching 3 really bad TV ads in a row in 2007 Gillian Rightford - our guest on the Doc and Guru Podcast this week - resolved to help rid the world of bad advertising.
Founded by Gillian that same year, Adtherapy offers a range of advertising and marketing services from consulting and skills development, to coaching and mentoring. All designed to drive creative excellence and better relationships between marketer and agency.
Central to this offering is thought leadership which is the key to unlocking the Power of RX
Better skills = better relationships = better results
In this episode of The Doc and the Guru podcast we chat about Gillian’s latest venture – The School of Thought. Powered by the Mighty Networks app which is available on Apple and Android, the School of Thought is an online learning portal which offers members and content contributors access to latest in media and advertising thought leadership.
The School of Thought offers a range of curated marketing and advertising content and even formal structured learning programmes. The learning portal covers a range of topics from Strategic Account Leadership to Principles of Design and Media strategy.
So listen in to this episode of the Doc and Guru podcast and remember.
Stay calm! Stay curious. And network.
In this episode we’re in conversation with Beatrix Fourie. At the time of recording, she was Operational Specialist at Telkom Business ZA.
She describes herself as a result focused Digital Marketing ops specialist with an understanding of the digital ecosystem (owned, earned and paid). She has a proven ability to drive sales through quality lead generation, customer retention, increase brand awareness, improvement on brand engagement and increase positive sentiment on social media and other online platforms.
We chat about using influencers not only to influence audiences, but also to gain insight and refine product offerings, how she uses nano influencers to drive education; her strategy behind deciding which influencers to use on campaigns; and how nano influencers garnered 3.9 million views on a campaign!
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
We chat partnership, collaboration, synergy and a respect for time on this week’s The DOC & The GURU Podcast, as we welcome Wendy Bergsteedt, Group Head of Marketing at Coronation Fund Managers, and Independent Creative Consultant at Number 10, Ahmed Tilly.
In another very insightful episode, we examine Coronation’s latest campaign – a nostalgic throw-back to lifestyle ads of the 80s. But we don’t only look at the work, that is great and doing really well; we examine the unique way in which Wendy brought together the best people to work in a truly collaborative manner alongside their lead agency, Ogilvy, to produce the campaign (with the starting secret - leave your ego at the door).
Here they break the mould, challenge the industry advertising parity and a category convention by saying that ‘good things come to those who don’t wait to invest’. Whilst everyone else has been preaching patience and time, this campaign and its message is exactly the opposite; in order to live your best life, you don’t have time and need to display a sense of urgency.
So, if you want to hear about being ‘Freshly Consistent’, along with other great marketing insights and lessons, don’t miss out to hear from two experts in their field on The DOC & The GURU Podcast.
marketing #media #collaboration #synergy
Our guest this week on the Doc and Guru podcast is Nombini Mehlomakulu who is a director of Ebony & Ivory Advertising Agency. Nombini is also the Managing Director of Lwazi Investment Capital - a Women’s Investment Holding Company which had made its first investment in the communications sector by taking a stake in Ebony & Ivory just before the Covid Pandemic.
So 3 years later - and now over 50 years young and still going strong - Ebony & Ivory is South Africa’s oldest independent advertising agency.
A strong advocate for local and regional nuance in communication, in this episode Nombini talks about the challenges and opportunities facing locally owned advertising agencies & the importance of ‘absolute ability’ in driving real creative transformation.
Is there still a latent value in the full service agency offering? What does it take for the local agency to remain competitive in the big leagues?
Listen in this week to The Doc and Guru Podcast and find out why Elon Musk would approve of the Ebony & Ivory approach to management, team building and balancing the WFH mindset with a fully integrated communications offering.
In this episode we’re in conversation with Bradley Hall, MD at PHD South Africa. Having worked in a wide range of industries, he looks at most things marketing and media with varied lenses. He tells us about a big rugby star that influenced his clothing choices as a teen; how without resonance influencer marketing is just another brand ad, and how simple ideas are generally the best ones.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
This week we have a BONUS episode of The DOC & The GURU Podcast, as we welcome back one of our first, and very specials guests...Napoleon Napsta Masinga.
As a talented multi-potentialite, we look at what he has been up to with his creative journey, in both comedy and the advertising agency - with a specific emphasis on authentic thinking, creation and execution in mother tongue. Being an independent creative consultant, mixing with a lot of people and working with many different agencies, we enquire whether the industry has in fact progressed or not.
We also examine the creative and comedy scene in Cape Town, him building a bridge between that and Johannesburg, and then the very exciting announcement that he has been invited to talk at The University of Chicago Booth School of Business, and is taking the best SA creative stories abroad to share in both the USA and then the UK.
And in other fantastic news, he is now also working with young creatives and collaborating with a host of senior people, who are sharing their life/business lessons across various areas, in a mentorship/give-back event, called The Next Chapter, sponsored by Coronation. So, if you want to find out more or attend this in Johannesburg on Saturday, the 4th June, at the TBWA Hunt Lascaris Building, please find more details in the comments section below.
As we always say, you need to constantly grow yourself to be in the know, so if you’re in marketing or media and want to hear from a line-up of top speakers, don’t miss out and register now to discover your…Next Chapter.
marketing #media #education #thenextchapter
This week on The DOC & The GURU Podcast, we chat with Shanaaz Nel, Media Host Group CEO, about a host of interesting marketing and media matters, including the recent acquisition of PEAR by Media Host.
So, listen in to hear about Shanaaz’s journey from founder and CEO of the first black woman-owned media monitoring company in SA, to her new and expanded role today, operating in 22 countries. Not only do we get into marketing technology solutions, the global Adstream platform, Adlytics and a whole lot more; we chat about their real-life application and how even celebrities fighting a high-profile court battle can’t hide.
As we always say, our expert guests bring so much knowledge to the podcast – and this week is no different. From the accelerating acceptance and use of technology, to the ongoing fragmentation of the media landscape, and from different consumer preferences, to the ebb and flow of new versus traditional media, it’s all in this episode.
So be in the know and listen to The DOC & The GURU Podcast for Free!
marketing #media #mediamonitoring
Thursday 26th May - Part Three covers Criminal Capacity and the Child Justice Act. The age of criminal liability; when bullying is assault; the implications of suicide as a result of bullying; the responsibility of parents; diversion and recent cases in the media.
This week, we stay with our global theme on The DOC & The GURU Podcast, as we chat with Dr. Matteo Tassi, Head of Executive Education at CIES in Switzerland (International Centre for Sports Studies). In another very interesting and far-reaching episode, we start with the important, wider societal role that Matteo and his team are playing in sports education.
He recently spoke on a webinar, 'Beyond the Pitch', on the deep concern about players’ welfare after they retire and the development of CIES’ latest programme, 'The Next 90'. Here he is working with FIFA and former professional football players to manage their transition from the world of professional sport and to design their future, with a second career. So, to hear more about this human-centric and collaborative approach and its early success, don’t miss our episode this week - (both the webinar and details of this programme, can be accessed on the CIES website).
Matteo also goes on to discuss some of the contemporary issues of player welfare in sport, stresses the importance of ongoing education and shares some interesting insights into innovation and disruption from his recent studies at the very prestigious Stanford Graduate School of Business, and closes with some fantastic career advice.
Again, be in the know and listen to The DOC & The GURU Podcast for free!
sport #education #cies #fifa
Thursday 19th May – Eye on the Child Part Two is about consent. The age of consent for drinking, smoking, vaping and marijuana - smoking and ingesting. We discuss sexual consent - age, expressed consent, intoxication and diminished capacity.
Julius de Kempenaer has had a colourful career, first in the millitarty and then in markets. He is the man behind a very useful technical tool – Relative Rotation Graphs. This technical tool helps traders to identify early changes in relative strength of stocks, sectors and asset classes. RRG charts were early in identifying red flags in the markets before the sharp drops that have occurred recently in early 2022.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
In this episode we’re in conversation with Rose Choeu; Campaign co-ordinator at Webfluential. Rose is one of the people who works hard behind the scenes to ensure that influencer campaigns run smoothly.
Grab a coffee and listen as we discuss:
•All things behind the scenes of prepping and implementing influencer campaigns
•The importance of the human touch and in person relationships with influencers in addition to great tech
•Having an opted-in database of influencers brings brands and influencers peace of mind
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
Thursday 12th May – Eye on the Child Part One: the four preconditions for child abuse to occur; the grooming process; and psychological defenses that provide barriers to reporting.
We welcome back onto the Doc and Guru Podcast The Brandfather – Jeremy Sampson – Managing Director of Brand Finance SA.
It has been over 100 weeks since the start of the pandemic and it is encouraging to note the performance of SA’s top brands. During the first half of the pandemic SA’s top brands declined an overall -2% in value. After the second 52 weeks brand value has seen overall brand value increase by +8%.
It’s not surprising that this year’s theme is SA Brands Driving the Economy and the report has been expanded to include South Africa’s Top 100 brands.
The big hitters dominate again (in terms of brands and sectors). Finance and data still top the pops but it’s interesting to see the performance of Multichoice given the current state of the subscriber TV market.
In any truly dynamic report it’s rarely the ranking itself that provides the most intriguing insights but rather the shuffling in the ranks. Not surprisingly the retail sector has been first out of the post Covid starting blocks. 5 of the Top 20 Most Valuable Brands are retailers, and retailers account for 4 of South Africa’s Top 10 Strongest Brands.
Jeremy highlight several critical factors which are key to the driving Brand value and growth in the retail sector.
In this episode, we unpack the notion of a soft power – the brand’s ability to co-opt rather than coerce consumers. Against the backdrop of Putin’s War in Ukraine the Global Soft Power Index provides a fascinating insight into the positioning and performance of Brand SA.
Listen in this week to the Doc and Guru Podcast and download the Brand Finance SA Top 100 Brands 2022 report free.
Was Henry Ford right when he said “you can’t build a reputation on what you say you’re going to do”?
Mark Randall is the co-host of the Alpha-Mind podcast with Steven Goldstein who has been featured on this podcast previously. In this interview, we discuss the various aspects that set the best traders apart from the rest. Mark has a great way with words as you’ll hear in this podcast.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
On this week’s episode of The DOC & The GURU Podcast, we continue with our theme of destination marketing and discuss Hofbrau beer and the world-famous Hofbrahaus in Munich, where Dr. Michael Moller, the brewery director, shares his insights over 22 years.
This is again a story of how a commercial enterprise gets so tightly interwoven with society and culture, that it’s an absolute institution in Munich and a global icon. Listen in to hear how Micheal discusses his varied and very interesting career with absolute passion and enthusiasm, in another positive, enlightening and uplifting episode.
It’s filled with marketing, business and life lessons – where sometimes you need to change and other times you stay the same, the power of a brand, the core product versus what it unlocks in consumers, emotional attachment, career paths and a whole lot more…
So don’t miss out and listen to The DOC & The GURU Podcast for free.
destinationmarketing #hofbrau #hofbrauhaus #business Hofbrauhaus
Alan Edward is the man behind the @TraderDivergent Twitter account. He’s a forex day trader who is totally rules driven in his approach to trading. He’s also the author of a new book called The Blueprint to Trading Psychology. In this interview, we chat about his background, his approach to trading and his love of the game of trading.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider..
Our guest this week is Larina Glorioso Erasmus, Sales Manager for Twitter talking to us about the latest buzz around Elon Musk and the recent purpose of Twitter for a whooping R44bn and what this means for the future of Twitter. Twitter recently conducted research on Cultural trends recently and several trends which affect us globally:
1) Well-being
2) Creator Culture
3) Everyday wonder
4) One Planet and sustainability
5) Techlife
6) My identity
We touch on the cancel culture, employee advocates, new product solutions and opportunities for brands to play in this space.
Listen now and don’t forget to share this podcast.
Building a connection with customers
In today’s episode we’re in conversation with Nicole Olivier, Nicole Olivier; General Manager - Digital Mortgages at WeApply. Her career started in the Mortgage Software division at Comcorp , working closely with mortgage origination channels, property developers, estate agents and major banks of South Africa. She has since moved over to the Digital Mortgages division, where the focus is on empowering home buyers by providing them with a customised, digital home loan (bond) solution.
Grab a coffee and listen as we discuss:
• Shifting from a B2B brand to a B2C one • The importance of human connection even when your product is tech driven • The importance of discovering what your customer wants not what you think they do • Using influencer marketing to connect with and educate people on the process of purchasing a home Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
This week, The DOC & The GURU Podcast comes to you from one of our most spectacular locations ever – the 007 Elements Cinematic Installation, 3 000 metres up in the Austrian Alps at the summit of the Gaislachkogl, as we walk in the footsteps of James Bond.
We always say it, as we always have fantastic guests, but don’t miss this episode as Andreas Zunt, the exhibition manager, generously spends time taking us through what it was like to host one of the most popular movie franchises, when they shot the snow scenes from Spectre in Solden, Austria. Not only did they embrace this truly ‘once in a lifetime experience’, they leveraged it with a world-class museum that tells the tale of Bond in Solden and is testament to what is possible with imagination, the will, money and application – and is a great example of destination branding/marketing and one that many cities can learn from.
This is a masterpiece of marketing, linking James Bond with Solden – so don’t miss out and listen to The DOC & The GURU for free.
marketing #movies #leveraging #destinationbranding 007elements
Chris Gilmour has had an illustrious career on the JSE. Coming from Scotland in 1982, he began a 4 decade career in South Africa working as a research analyst at a variety of stockbroking firms. He’s best known for his writings in the Financial Mail and INCE|Connect and most recently as an advisor at ABSA Stockbrokers until 2017. In this interview, we trace his steps back through his career, and listen to his insights on where we stand in the current market cycle.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider..
On this week’s episode of The DOC & The GURU Podcast, we chat with Devashni Murugan, the Integrated Marketing and Communications Director for Accenture in Africa.
As always, we cover a host of interesting topics as Devashni takes us through her career journey, with numerous valuable lessons along the way. Amongst other things, we chat about the role of creativity in solving complex business problems as well as technology as an ally for modern marketers.
We also get into a bit of the detail on the 5 Major Trends from this year’s very interesting Fjord Report; Come As You Are, The End of Abundance Thinking, The Next Frontier, This Much Is True and Handle With Care. And still on marketing, Accenture Interactive is the sponsor of the Marketing Organisation of the Year Award at the 2022 Marketing Achievement Awards – so again, do not miss out and listen to The DOC & The GURU Podcast for free.
marketing #consulting #business #podcast
Talking with Traders welcomes back macro strategist Nick Van Rensburg. In this episode he shares his thoughts on the war in Ukraine, inflation, the Fed, China Covid lockdowns and much more. As always, he is a fountain of information, but does warn of bumpy times ahead for financial markets.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider..
Today we are talking to Nicolas Duminy, Director Digital & eCommerce: KFC South Africa at Yum! Restaurants International. KFC have ramped up on their transformation strategy that has grown more pressing due to needs driven by the coronavirus pandemic.
The key focus point for Yum Brands is the continued acceleration of their digital and technology initiatives across the globe, all geared toward providing customers with new and seamless ways to access their brands.
This means strengthening their ability to grow sales at a faster pace and bringing in strong diverse tech talent. Nic shares with us KFC’s e-commerce journey to date focusing on tech, data, processes and people.
Take a listen and don’t forget to share.
We discuss the developmental lag of children in juxtaposition to the accelerated reliance on cell phones. During COVID our children were literally left to their own devices - the devices being phones, tablets and computers. We need to re-establish what normal is and change our script.
This week on the Doc and Guru Podcast we chat with Managing Director of Edelman South Africa – Karena Crerar – about the recently released Edelman Trust Barometer Report 2022.
Founded by Daniel Edelman in 1952, Edelman is one of the largest communication groups in the world and for the past 22 years Edelman Trust Barometer reports have become a beacon for companies seeking to navigate the murky waters of building trust through communication. Insights contained in the Edelman Trust Barometer Report 2022 were extracted from a global online sample of 36,000 respondents in 28 countries. The 2022 Report sheds light on the global Trust Zeitgeist through 4 primary silos … Business/ NGOs/ Government/ Media.
In this podcast we explore some of the key findings from the 2022 report including • The significant decline in trust in democracies since last year • The emergence of “my company” as a trusted communication lens through which to view the world • The trust gap between the “haves” and the “have-nots” • The general erosion in trust for advertising and media - and social media in particular It’s a sobering thought that 59% of respondents say that their default position is to distrust until they see evidence to the contrary.
Interesting insights from analysing the Edelman Trust Barometer Reports from a trend perspective. • 2003 “Earned media becomes more credible than Advertising” - the emergence of the POE model. • 2005 “Trust shifts from ‘Authorities to Peers’ – the birth of influencer marketing. • 2010 “Performance & transparency deemed essential to Trust” – the commitment to walking the walk not just talking the talk. Many of these narratives have since become embedded in the lexicon of marketers and advertisers.
What does this mean for marketers and advertisers? What do we need to think about when we are crafting advertising messaging and making media planning decisions? Tune in and listen to The Doc and the Guru Podcast
Simon Brown is nearing three decades in the market. He’s one of the most disciplined traders and investors I’ve met in my career. In this podcast, I welcome him back as a returning guest. We discuss his lazy trading system, and his disciplined approach to long term investing.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider..
In this episode we’re in conversation with Santoni Engelbrecht, the former Creative Director of eNCA, Survivor SA castaway and Owner of Kwaito Koeksister.
After being retrenched at the news channel, Santoni put her focus on her passion, her online clothing store, Kwaito Koeksister. The online store has become a favourite with the quirky dressers out there. She grew the business through Instagram and as fans will know, it’s not only known for its clothes and accessories, but also for the daily memes they share on their Stories; so much so that people stop her in the street to discuss this. Santoni is also the main influencer and face of the brand, learning what resonates with their audiences as she goes. Being a castaway on Survivor SA also had a big impact on her brand as an influencer but also the bottom line of the business.
Grab a coffee and listen as we discuss:
• The importance of knowing what your audience wants in terms of content and keeping to your brand values • Being brave and trying new content formats and see what works and what fails as a brand • The value of forming a relationship with your consumers • The cost effectiveness and overall impact of influencers vs traditional marketing Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
COVID as an adverse childhood experience. We explore childhood development and the impact on childhood health, long COVID in children’s social and emotional development and how children have communicated that they felt locked up and not locked down.
Gary Booysen tells of his back story to getting into the financial markets, how he has positioned his business - Rand Swiss – to be a “go-to” for clients wanting a low cost entry to the market, and how trading without the right partner at your side is like trying to play soccer against Real Madrid.
On this week’s episode of The DOC & The GURU Podcast, we chat true-blue marketing with Sydney Mbhele, the Group Executive – Brand at Sanlam, who shares his valuable knowledge and views on a range of issues.
We often say it (as we have such fantastic guests on our show), and we’ll say it again - if you want to hear an action-packed and highly informative episode on marketing, then do not miss this one!
Sydney, takes us through his business journey, where today he is a senior executive managing a proud 104-year old brand in 45 countries globally.
We chat about Sanlam’s recent brand change to ‘live with confidence’, how that has been received both internally and by the market, their purpose to empower generations to be financially confident, secure and prosperous, and their brand success across a range of measures.
We also examine how to operate at your optimum and be your best self with the IKIGAI model.
Sydney further shares his views on the Marketing Achievement Awards and its theme of ‘Marketing Means Business’ and why marketing should make a difference in society. We close by chatting about the important role of the Marketing Association of South Africa (MASA), where he is the Chairperson, and the need to build a strong and professional marketing community.
Again, invest in yourself by listening to this episode of The DOC & The GURU Podcast – it’s really worth it.
marketing #brand #ikigai #podcast
Our guest today is Matthys Esterhuysen Co-founder of Luminate, a digital consultancy focusing on evidence-based digital strategy and creative intelligence. And we will be delving into the use of intelligent data to drive brand goals.
The approach to strategically manage brands has changed significantly in the last five years as online consumer behaviour, social media interactions and platform usage have increased ten-fold. The term big data refers to the volume, velocity and variety of data that puts it beyond the scope of the traditional enterprise data analysis tools. Organizations need to be able to access and effectively analyze this data in order to manage their brands.
In this growing space, an organization must not only be able to successfully assess its brand against corporate and business objectives, but must also be able to design and implement the correct campaigns and initiatives that produce measurable value and results.
Tune in now….
For 2022 we have decided to change direction. We are still celebrating Super Heroes but our focus will be on parents, guardians, teachers, mental health care workers - all Super Heroes playing a role in raising our children.
Episode 1 is an intro to 2022 - Raising children in times of crises. We give you an overview of what you can expect from our podcasts this year.
In this episode, we talk charts and what levels we’re seeing on various markets. Focus is on the US and European equity indices, currencies, gold, oil, and soft commodities.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
https://bit.ly/3uwWJfU Charts
On this week’s episode of The DOC & The GURU Podcast, we chat about the recent 6 Nations Rugby Tournament and celebrate the success achieved by SA kicking coach, Vlok Cilliers, in playing such an integral part in France’s triumph.
And this show is not just about rugby; it’s a show about the parallels in life and the lessons that are all around us – I promise you, it’s a great listen! As marketers and media people, don’t miss out – it’s of immense value.
Vlok talks about finding the balance between individual brilliance and a team environment, doing the hard yards (and all those inches) well away from the Final, understanding and trusting the process and not just being outcome-focussed, managing the wafer-thin margins (at that level of sport, business and life) that result in fewer errors and a higher win-ratio, the alignment and role of leadership like the captain, Antoine Dupont (World Rugby Player of the Year), and head coach, Fabien Galthie, having mental toughness and paying attention to all the necessary detail.
French rugby has always been blessed with stars and a flamboyant style of play but, it’s also fair to say that they have been notoriously unpredictable and inconsistent at times – but this team seems to have built on the best (and continues to do so) and will go in as one of the favourites at next year’s Rugby World Cup France 2023, on home soil.
We close the show by moving away from the glitz and glamour of this campaign, and chat about the important work that the VlokSkop Foundation is doing in South Africa to help less-privileged people. So, listen in to see how you can get involved and make a contribution?
The DOC & The GURU Podcast is available for Free on all popular players.
success #process #balance #business
In this episode we’re in conversation with Kirsten Wiggill, Social Lead at Mediacom South Africa. She’s an experienced head of department with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Corporate Communications, Digital Marketing, Social Media, and Integrated Marketing.
Grab a coffee and listen as we discuss:
• The evolution from when social media was a nice-to-have to a need-to-have • Influencer marketing: from only attending events and blogging; to it being a media channel now • The 3 elements that guide her influencer marketing approach Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
This week on the Doc and Guru Podcast we chat with well-known media executive Mauro Black - Director: Content Sales & Distribution at MultiChoice Group.
MultiChoice Group entertainment platforms like DStv, GOtv, Showmax & DStv Now are a hub for more than 19 million viewers across 50 countries. But to many of us planning and buying within the South Africa market, this massive trade in BVOD entertainment content - the energy that fuels these and many other global viewing platforms - is all largely invisible.
At times the quantum of viewer engagement is unfathomable. Multichoice reality show Big Brother NAIJA set all-time records with over 1,2 billion votes cast by viewers.
And speaking of unfathomable in this episode of the Doc and Guru Podcast we address the latest rumours that Eskom will be sponsoring Max Verstappen & F1 in 2022. Forget DRS. This year F1 is going to be all about Eskom ERS.
In this episode our guest Mauro Black unpacks the 5 key pillars of performance that underpin the Multichoice Studios global offering.
At the core of this offering is local content production. Multichoice local content production is up +41% YoY with a target of 45% of GE content spend in 2022. In South Africa local content viewing is up from 35% of viewing time in 2021 to 44% in 2022 YTD. In Kenya this appetite for local content accounts for 49% of viewing behaviour. In Nigeria that figure is a whopping 74% of viewing. Is local culture the new African diamond in the rough?
And speaking of local content, in this episode we leak news about the rollout of the possible return of local movie sensation. Kaalgat Karel II - Karel Oppie Kampus.
Seems like when it comes to broadcaster video content, if you build it they will come.
Tune in and listen free to the Doc and Guru Podcast on all your favourite listening platforms.
Steven Goldstein returns to the podcast after his first interview in 2020. Garth has been a delegate on Steven’s Trader Performance Trading Programme for the past year. In this episode, Garth chats to Steven about his experience on the Programme, and talks about the first hand benefits of mind-set coaching and being on the Trader Performance Programme.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
There is a perception that that elderly people and technology do not mix well. However, rising life expectancy, delaying retirement age, and active aging are redefining this demographic and their role in an increasingly digitalized society.
My two guests on the podcast today is Marilyn Hallet Social entrepreneur and Founder/Director of You’ve Earned It/YEI, a digital media platform for South African 60-plussers. The major focus of You’ve Earned It/YEI is to tackle the biggest challenges and opportunities that come with ageing. YEI serves the large community of digital-savvy South African over-60s by providing relevant, informative, educational, and on-point content. YEI also connects influential brands and service providers to older South Africans.
My next guest is Lynda Smith MD of 50+ Skills. Lynda’s 50-Plus Skills provides a forum for soon-to-be retired or retired individuals to plan their future lives, upskill, engage with like-minded individuals or contribute in terms of voluntary mentoring programmes or hands-on involvement with NPOs. 50-Plus Skills also consults with organisations to prepare their employees for their next life chapter.
And you have guessed right, today we will be looking at the trends and insights surrounding the Silver Tech Revolution and the opportunities this segment of the market presents to brands.
On this week’s The DOC & The GURU Podcast, it’s just the two of us, as we chat about a host of topical issues. Again, don’t miss out if you want to hear our views on the state of marketing and media education / curriculum design, transformation - from ‘stereotype reduction’ 30 years ago to DEI today, some clever marketing and great company results, and is the SA advertising and media industry as good as the think they are?
According to some latest research – WARC Rankings 2022: Effective 100 revealed – SA creative and media have slipped and perhaps need to do some hard thinking (and more importantly, good work) to get up with the best again. We also refer to another report – World Federation of Advertisers – GARM Aggregated Measurement Report Vol. 2 – but to get the full story, listen in for free.
So, be in the know and if you enjoyed the podcast, please share it with your friends and colleagues, and also send us recommendations of who you would like to hear being interviewed on the show.
marketing #media #podcast #education
Kristia Van Heerden moved from JustOnLap last year to take up the role of Global Education Lead at IG Markets. In this role she has a chunky budget to pursue her passion for helping people to become more financially literate. We catch up during a Highveld thunderstorm to talk about what IG Markets is doing to assist their trading clients to become more successful, and what differentiates the successful traders from unsuccessful ones.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
In this episode we’re in conversation with Nathan Molefe and Hallebberry, 2 of South Africa’s most successful TikTok creators; and Greg Bailie, Head of Growth at Webfluential. We discuss TikTok from a creator’s point of view and how brands can use TikTok to reach their audiences effectively.
Grab a coffee and listen as we discuss:
• The power of finding your niche on TikTok • How TikTok has evolved over the last couple of years • The metrics we are able to measure these days • The importance of aligning with the right creators for influencer campaigns on the platform Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
This week on the Doc and Guru Podcast we chat with Kelvin Watt – Director Nielsen Sports SA about the state of sports marketing globally.
We’ve always been told that nobody is bigger than the game but does that still hold true for sports marketing?
As stadiums around the world start to fill up, we have all become excited about the prospect of watching live sport again. But when it comes to watching live sport on Television it seems that one screen isn’t enough.
The value of OTT media rights has quadrupled over the past 5 years as fans around the world have found new ways to build their own virtual sporting communities. Chatting during live viewing events. Sharing ancillary content. Even betting and co-watching on connected devices.
The Nielsen Global Sports Marketing Report 2022 outlines what all this means for sponsors, advertisers and media-owners.
One of the most fascinating insights in the report pertains to the growth of blockchain technology and crypto in the sport marketing sector. In this podcast Kelvin Watt helps to outline how sponsors benefit from NFT and crypto activations and NFT.
After all, what kind of marketing word is fungible anyway?
As many brands shift their event and team sponsorship strategies away from the bigger is better narrative to focus more on the athletes as primary influencers, it’s beginning to seem like the fans and the players might just be bigger than the game after all.
Listen in free to this week’s Doc and Guru podcast and find out where you can download your free copy of the Nielsen Global Sports Marketing Report 2022.
We welcome JP Verster back onto the podcast after nearly two years since we last spoke. It’s been a turbulent time since then and markets remain as schizophrenic as ever right now. We discuss how his funds have performed over 2020 and 2021, and what his outlook is for the years ahead. Also an interesting discussion about why he swung Sasol from a short position to a long position.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
Our guest today is Precious Nduli Marketing Executive for Discovery Insure, a challenger brand in South Africa and she is going to be talking us about their digital transformation journey, and the progress made to date.
One of the core values within Discovery is Innovation coupled with a fast innovation cycle. Build. Test. Iterate. The true test of a challenger brand is the traction that we get and we have gained significant traction with a unique, differentiated model.
Discovery Insure is in the top 5 within 10 years, 6bn in premium income covering nearly 300k vehicles. The role of analytics in marketing has grown. Every decision in marketing needs to be data driven. We adopt an insurgent mindset by removing barriers & bureaucracy as much as possible.
Listen in and find out the rest of the conversation with Precious. Don’t forget to share and follow our channels.
This week on The Doc and The Guru Podcast we chat with one of South Africa’s most evenly balanced #media executives. Kgaugelo Maphai. Managing Director of Magnia Investments and Chairman of the Matrix Group.
A man who has worked all sides of the media fence over the past 21 years, Kgaugelo shares some of his insights on building a successful 100% locally owned business in the local media sector.
The recent rebranding of the Matrix Group media brand as Kintaro signals the need to ensure that industry players sustain our local economy by ensuring that revenue and dividends remain in the country; instead of flowing out to shareholders sitting in the advertising fortresses of Europe and North America.
Compassion isn’t even his middle name. It’s his actual name. So the focus on developing people at the core of his business success comes as no surprise and the Kintaro brand is centred on 3 pillars of future-focused media solutions.
• INTEGRATION. INTELLIGENCE. INNOVATION
In this episode we unpack the significance of these pillars and Kintaro’s vision not only for regional and cultural nuance in local advertising but also for Pan-African relevance and expansion.
Cognitive agility, collaborative processes and cutting edge foresights are the key to winning in the current media landscape. But is foresight enough? Find out in this episode of The Doc and The Guru as we talk about everything from Kaizer Chiefs to amapiano and 1950’s calypso music.
The prior podcast with Nick Van Rensburg in early January was very popular. His macro views are incredibly insightful. A number of risks that he identified in early January have begun to come to fruition. In this podcast I catch up with Nick again and discuss the current war in Ukraine, what it means for markets and a whole lot more.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
In this episode we’re in conversation with Claire Bowen, Senior Brand Manager Shower to Shower at AMKA. She’s been with the company for 5 years and has over 20 years’ experience in FMCG, B2B and telecoms marketing.
Grab a coffee and listen as we discuss:
• How Claire’s perception of influencer marketing has changed over the last couple years and why • Why using influencer marketing adds the personal touch to a bigger marketing campaign • Claire’s biggest learnings on running influencer campaigns
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
This week the Doc and Guru Podcast ventures out on what we hope will be the first of many Pan African adventures in 2022 as we chat with Tamara Ojeaga – Chief Client Officer Kantar Nigeria.
Kantar’s recently released report 2022 in Africa. The Good. The Tough. The Growth. offers some really great insights – and applications - for marketers in Africa.
The report takes us on a journey from demographics and urbanisation trends in West Africa, through the impact of the pandemic on society in general and consumers in particular.
Winning brands in West Africa and Africa will be those that revitalize hope and optimism in a realistic way. In this podcast we explore the key marketing pillars that will make this happen. But you have to get your side-hustle moving because social media is the marketplace of the day. And the future.
Entrepreneurs. Socialpreneurs. Brandpreneurs.
What can we say? We learned a lot. We know a little. We want more.
And if you also want more then download the podcast free and listen in to this week’s Doc and Guru podcast and find out how to get your own free copy of the Kantar report. And this week we even throw in a little bit for the Liverpool supporters.
The Doc and The Guru Podcast. Available on all your favourite listening platforms.
Equity markets have had a shaky start to 2022 and there are many reasons to suggest this may be just the start of a weak performance environment for years to come. If this is the case, “trading as an asset class” may become a theme that gains traction. In this podcast, I discuss the concept of treating trading as an asset class with Dr Adrian Saville.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
Our guest today is Sadika Fakir, Integrated Media & Digital Director at Tiger Brands sharing her experience and thoughts around Integrated Marketing within Digital Transformation.
According to AC Nielsen and the Interactive Advertising Bureau, total adspend for SA in 2020 was just over R41bn, with a 18% y/y growth in digital media. Due to COVID and shifting consumer behavior, we have seen a decline in spend in TV, radio, OOH, print and cinema but a huge increase in digital spend, especially in streaming digital video and audio channels.
As marketers, we still use the “traditional” and “digital” terminology in large part because the market still talks in this lexicon. But the reality is that we have moved on to thinking about channels in terms of the strategies and messaging we are planning. We have also begun using the term “tradigital” when referring to traditional media that now offers digital components.
Today we will explore this new integrated marketing space and delve into what the future looks like…. Tune in now.
This week in The Doc and The Guru Podcast we chat with Zibusiso Mkhwanazi (Executive Chairperson of M&N Brands) and Chris Botha (Group Managing Director of Park Advertising) about the launch of AMA. A 100% black owned disrupter media agency.
Go on! AMA. #AskMeAnything. What’s in a name you say? AMA. You got it Avatar Media Agency.
So what prompted this joint venture between South Africa’s original and oldest media agency and the dynamic young creative agency group Avatar? What are the mutually beneficial points of intersection between the media agency that has built its offering around finding a better way to connect clients' brands with their consumers, and a creative agency that believes in creating ideas that move people?
When it comes structuring a deal like this are you a let’s get together for coffee or a let’s get together for a glass of wine kind of person? And just what is a disrupter agency?
We also examine some of the big challenges and opportunities facing media agencies as we emerge from Covid pandemic and reflect on the evolution of extreme generalists and extreme specialists in media.
Park Advertising’s Sean Clarke is without doubt one of Mzansi’s most understated media icons but in this podcast we also pose the question is the quiet man of media also the media industry’s most under-rated golfer? And speaking of icons, in this episode we also chat about the Barry Manilow factor in global diplomacy. Does Barry Manilow have hair on his teeth? Or is he just long in the tooth? All this and more in this week’s The Doc and The Guru Podcast.
I had my mind blown wide open in this conversation with Murray Legg. Non-Fungible Tokens (NFT) have been gaining in popularity in recent months. What are NFTs? Why would you want to own them? Where do you trade them? In this interview, we unpack answers to all of these questions and more. There’s a lot more to NFTs than just digital art. Take a listen to have your mind opened.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
Today we’re in conversation with Ntsika Msuthu, the sponsorship, PR and Brand engagement manager at MultiChoice. He is a seasoned communications and sponsorship professional with over 15 years of experience in crisis management, media liaison, sponsorship, and campaign management, reputation management, and communications strategy development.
Grab a coffee and listen as we discuss:
• How DStv had to change tact when lockdown hit right after it took over the Premier Soccer League and had no access to on the ground activations • The brand’s first experience of leading with influencers on a marketing campaign • Why sparking authentic conversations on campaigns are important • How using South African soccer fans was a big part of the Babize Bonke campaign
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Find out more about Ntsika on LinkedIn here: https://www.linkedin.com/in/ntsika-msuthu-6b912618/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
We welcome back Sean Ashton for a follow up interview a year after he first appeared on Talking with Traders. He manages the Sierra Global Fund. In this podcast, we talk about various growth stocks that have been severely beaten down in recent months and are beginning to look attractive. Facebook, Paypal, Teledoc and ROKU feature in this discussion, among others.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
When it comes to dealing with SABC most of us are either in the glass half-full or a glass half-empty category. Or should that be half-switched off and half-switched on?
In this week’s episode of The Doc and The Guru podcast we chat with SABC Group Executive: Sales – Reggie Nxumalo about what is probably the most important issue facing broadcasters in South Africa over the coming years. The migration from analogue to digital terrestrial broadcasting (DTB). Or as it is more generally referred to DTT (Digital Terrestrial Television).
Fifteen years in the melting pot the SABC has finally begun the process of switching to digital broadcasting by throwing off the analogue switch in the Free State, Northern Cape and NW Province. What does this mean for the 5 million households impacted by the switchover? And how is the SABC dealing with the fallout?
As we switch to DTB is there still a role for linear radio in the OD (On Demand) media landscape? Can advertisers still “tap into the local community” with real time radio? The Edelman Trust Barometer 2022 reports that “distrust is now society’s default emotion.” Is home language content still the key to building trust with consumers and tapping into these communities?
In this show we revisit the importance of home language in transforming the radio station into a trusted brand, not just a destination on the dial, and in building brand trust. We also examine new ways of partnering with SABC, ranging from their RAP studios which offer a range of services from creative radio writing and recording radio ads, to developing 360O promotional packages, and also the crossover media offerings that build on the powerful market synergies inherent in SABC TV and radio assets.
The analogue switch might be off but the lights are still on at Auckland Park. And the message from Reggie Nxumalo is that the SABC is open for business.
On today’s podcast we are talking to Daniel Courtenay, Executive Head of Group Digital Marketing at MultiChoice. He started working in digital when ad networks was still a thing, with extensive experience across programmatic and media platforms. He joined Multichoice in 2020 and has been leading the DMT journey ever since.
Today we are going to look at DMT from an organizational maturity point of view with the understanding that success cannot be achieved if the organization is not prepared to evolve. MultiChoice started their Digital Maturity Journey 18 months ago with the aim to consolidate, drive efficiencies, get closer to partners, get better at measurement and reporting and positive ROI.
Listen to get the inside scoop on how they achieved this in a short space of time.
On this week’s episode of The DOC & The GURU Podcast, we go Global as we chat with two South Africans making their mark abroad; Sue Rooney from Canada (via Zoom) and we welcome Sven Boermeester from the USA into our studio to discuss their exciting INNOVATE Series. What started out as one book (INNOVATE Tampa Bay) 4 years ago has now grown into 50 editions, and is accelerating, with INNOVATE South Africa going to be released in May this year.
So, if you would like to hear about the wide range of international innovative success stories, and equally-importantly, want to write your name and your company’s story into the evolving, innovative landscape of South Africa, then listen in and contact them to be part of it. Whether it’s a big or small innovation, a product improvement or a system change, a human intervention or technical enhancement; as long as it positively moves the system forward and adds life, you’re in the right space.
From physical books (with its own innovation), to e-publications and a rich website, it’s all there! South Africa has always been a region with rich entrepreneurship and fresh thinking, and the time couldn’t be better to launch this edition. It’s an encapsulation of all the goodness, success stories and innovations happening in South Africa – so don’t miss out.
Listen in for free to The DOC & The GURU Podcast for another great episode, including a bonus reveal on what Gordon, The GURU, feels like eating this week (thank goodness he has moved on from his fish paste rant of last week).
innovation #success #marketing #media #podcast
This week sees David Shapiro celebrate his 50th anniversary as a stockbroker on the JSE. In this light-hearted interview, he shares some of his stories of 5 decades on the market. Get to know a bit more about the man behind the voice that has become affectionately known as “South Africa’s favourite stockbroker”.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
The importance of brands adapting to the times
It’s 2022 and this is season 3 of the podcast. As always, thank you for listening, sharing and supporting. This season is set to be another good one with great guests from the influencer marketing industry.
Our first conversation of the year is with Leandre Kark, Head of Brand and Brand Marketing Lead at Virgin Active South Africa.
Her vision is to strongly align the business’ fundamental purpose with its marketing strategy. And she does so by using clear and effective communication strategies that result in entertaining content across various platforms and media channels. In this way, she is able to build brands that engage with their customers – no matter who they are – on fresh and relevant level, regardless of the industry.
Grab a coffee and listen as we discuss:
• The shift in product offering and marketing tactics for Virgin Active SA during the pandemic • Why the brand started incorporating smaller influencers into the mix • Leandre’s biggest learnings on running influencer campaigns
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Find out more about Leandre on LinkedIn here: https://www.linkedin.com/in/leandre-kark-a9a196b3/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
On this week’s episode of The DOC & GURU Podcast, we chat Influencer Marketing with a very special expert guest, Kevin Kirby, from Nfinity Media, our long-time sponsor.
As always, we promise an action-packed episode, looking at the hype around influencers and are they really any different to the brand ambassadors/endorsers (of yesteryear) or is it the same thing? Have marketers just got bored again and created some new terms?
How do the different categories of influencers (macro, micro, nano etc.) appeal to different markets and work better with different brands? We also look at what a brand owner needs to do in order to add influencer marketing to their mix and examine some great case studies of influencer-success.
It also seems like influencers have far more leeway on what they can say about a brand, as opposed to an ad-agency that is governed by amongst other bodies, the ARB; but Kevin reassures us that it’s not a total free-for-all. And as much as we tried to avoid it, we also chat the Kardashians and who Kevin thinks is better at selling lipstick!
But then the BIG REVEAL; little did we know that Gordon (the GURU) is a massive influencer himself – albeit, a very grumpy one this week as his two brands of fish paste, Redro (or as I still call it, Wedwo) and Peck’s Anchovette have been discontinued.
So again, don’t miss out and listen for free to another great guest on The DOC & The GURU Podcast!
marketing #media #influencers
Mike Ledwidge is one of a rare group of people who “eats what he kills” in the trading arena. He’s a prop trader at Storm Trading in Cape Town. This interview is a no holds barred discussion with a trader who is at the coal face of the markets. He shares what it takes to make a living from trading.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
My guest today is Nivasha Pillay, Head of Digital & Systems Acceleration Mediacom South Africa and we are talking about digital transformation within Media Agencies. Nivasha gives us the inside scoop of Mediacom. The relationship between brands and agencies is ever changing. Throw in a pandemic, seismic disruptions in marketing strategy, plus urgent digital transformation plans, and that partnership becomes even more complex, adding both stress and opportunities for agencies as they prioritize their own success while still meeting and exceeding client demands. The rules of business have changed. In every industry, the spread of new digital technologies and the rise of new disruptive threats are transforming business models and processes. The digital revolution has turned the old business playbook upside down The big question to ask now is How can agencies best serve their clients in 2022 and beyond? Digital has completely upended the marketing and advertising world, fundamentally changing the industry as we know it. Now it’s less about campaign-building and more about the convergence of marketing and technology to guide digital transformation.
Bruce Main is back for a follow-up interview as we ran out of time to pick his brain in our previous interview. This time he covers ImmunityBio and Renergen. He’s also brought a colleague with him: Willem Van Der Post from Simple Capital. Willem discusses an exciting new concept: Democratised Venture Capital, available to retail investors via a token.
In this week’s Doc and Guru Podcast we chat with Trish Guildford the General Manager of the OMC (Out of Home Measurement Council) in her State of the Out Of Home Nation Address (SOOHNA). SOOHNA. It’s like SONA but with an “H”.
In this episode we review the increasing importance of an effective and reliable OOH audience currency measurement which will ensure that the OOH medium gets its fair share at the advertising a table. Trish unpacks the evolution of OOH research from its early days in AMPS and highlights the key elements of the Roadside Outdoor Audience Database (ROAD).
We also unpack the OMC initiative which is reconfiguring ROAD as a cloud based data offering with open source software that will make ROAD data more freely accessible to all OOH planners and stakeholders.
Beyond the numbers is OOH still an agile and creative media platform? Listen in and if you like what you hear The Guru will buy you a Pepsi. If you would like an eCopy of The Guru’s book Advertising in the OOH Zone just direct message him with your email on LinkedIn (Gordon Muller) or Twitter (@Mzansimedia).
We also highlight the first World Out of Home Organisation (WOO) – Africa Forum which will take place in late January. The 3rd Forum in its WOO World Tour promises to address some really topical issue defining the Pan-African OOH industry.
WOO. That’s like WOOH but without the “H”.
Nick Van Rensburg is an independent macro strategist and trader based in Johannesburg. He consults to a number of hedge funds, family offices and high net worth individuals. In this interview, we take a high level look at the world from a macro perspective. Nick shares his views on the current starting position of the markets as we begin 2022, and unpacks what themes, risks and opportunities are likely to show up in the year ahead. It’s a fascinating discussion with a number of very useful insights to keep in mind for the year ahead.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
If this is your year to finally get a tattoo – something powerful and motivating that talks to you every day - then you can’t do better than the title of the recently released memoirs of that iconic South African entertainment duo Des and Dawn Lindberg.
Every day is an opening night.
Now, while Dr. Doug Mattheus and Gordon Muller aren’t exactly the Des and Dawn of the #marketing and #media world in South Africa, today the Doc and The Guru Podcast enters its 3rd season in the Podiverse. The Podiverse? It’s like the Metaverse but with real people and in the coming weeks we have some really great people on the show.
In this comeback episode The Doc and The Guru dissect the 5 key global marketing trends outlined in the Part 1 of Warc Marketers Toolkit for 2022. 1. The Double Bottom Line 2. Closing the Effectiveness Gap 3. The Post Lockdown Consumer 4. Social Commerce and the Creator Economy 5. Managing the Collision of Brand and eCommerce
So if you know the difference between a turntable and an 8-track, and you’d really like to know how Brittany Spears celebrated finally becoming an adult, then this is the podcast you don’t want to miss.
The Doc and The Guru Podcast available on all your favourite listening platforms.
Our guest today is Kelvin Jonck, CEO of YOUKNOW Digital and our topic for conversation is The Data Revolution. We are all on a data maturity journey and brands need to be thinking about the transaction value exchange with customers.
What is the value of data? How can data be unified to drive intelligent decision making and what technology is being used to collect, unify and action the different data points. Why is it important now in 2022? (customer journey orchestration, messy middle, non-linear, transparency) Know Your Customer Journey.
Take a listen now!
In this final wrap-up episode of The Doc and The Guru Podcast we reflect back on 2021 and some of the key events that have shaped the marketing and advertising narrative in our basket of 55 podcasts this year. So with apologies to Charles Dickens “It was the best of times, it was the worst of times, it was the age of wisdom, it was the pandemic of foolishness, it was the epoch of masked belief, it was the epoch of anti-vax incredulity, it was the season of light, it was the season of lockdown darkness, it was the winter of hope, it was the summer of despair.” In many respects is has been a year packed with highlights. The release of the new BRC_RAMS data was a crucial milestone. The release of the MRF_MAPS database provided much food for thought. The Marketing Achievement Awards afforded us access to some of the South Africa’s top marketing minds. The young voices in the media and marketing industry generated some of our most inspirational and popular podcast moments. Balancing the youthful passion with some of the traditional marketing and media craft skills will be a key imperative for The Doc and The Guru Podcast in 2022. For many people, there have been few highlights in 2021 and to the many people in the marketing and advertising industry who have suffered loss this past year, we extend our deepest condolences. Sometimes when we can’t make sense of something in hindsight it’s best to reflect on what it might mean for the future. 2021 has been one of those occasions and, for those of us who are fortunate enough to find ourselves amongst the ranks of the remnant, we should perhaps view the 2021 through the lens of Des and Dawn Lindberg. - Every day is an opening night! Every new year is another opportunity to up your game. Thank you for the time you’ve given us in 2021. Thank you for the many suggestions we received. Enjoy the break and we look forward to chatting with you in January. Lots to do in ’22!
The 10th December is Human Right’s Day and officially marks the end of the #16DaysOfActivism. We are in conversation with Matthew du Plessis, Matthew is a Human Right’s Attorney who has been trying to find effective ways to uphold rights in both the private and public sector. Matthew is a senior legal officer at the South African Human Right’s Commission and he shares his understanding of the Human Right’s landscape of South Africa.
In this final episode for 2021, the roles have changed. Richard Thomason proposed interviewing Garth Mackenzie a few weeks ago. The sponsors agreed and so Garth and Richard have swapped seats. Garth becomes the guest on his own podcast and is interviewed by Richard. This interview goes back to what first spawned Garth’s interest in the markets, and talks about his career of 20 years and his approach to trading. Garth also shares a fascinating story of the euphoria and agony of trading witnessed first hand.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
This week on The DOC & The GURU Podcast, we chat with Radio Royalty as we have Dave Tiltmann, the CEO of Africa Media Entertainment (AME) in studio with us. As a SA Radio Awards Hall of Fame inductee, there are few people better-qualified to chat radio and the future of audio, as Dave takes us on an interesting journey.
We look at the well-known subsidiaries of the AME Group; Algoa FM, OFM, MediaHeads 360, Moneyweb and United Stations and also their association with Wondery, one of the world’s biggest podcast platforms. With the SA podcasting market set to double to 19 million monthly users by 2024 (PWC Media Outlook Report), this is certainly one of the most exciting areas for future growth in blended audio.
So again, be part of the conversation and ‘in the know’ by listening to The DOC & The GURU Podcast with this week’s fantastic guest - for Free!
radio #audio #digital #podcast
In this episode, host, Anne Dolinschek, looks back on the insight and lessons learned from podcast guests in 2021. From the meteoric rise of TikTok in lockdown and millennials becoming a big part of the platform, to the importance of data and the debate around the rules and regulations and everything in between. 2021 was certainly an interesting year for influencer marketing!
This is the final episode of 2021 and the last of season 2. We will be back early 2022 for season 3!
We would like to thank every guest who shared their knowledge and wisdom this year, as well as our listeners who is a big part of why we keep recording. Thanks to you, we consistently charted in the top 10 of Apple Podcasts this year.
We wish you a very festive season. Keep safe and see you in 2022.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Anne on LinkedIn at this link https://www.linkedin.com/in/annedolinschek/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
Marketers face a landscape disrupted by a pandemic, new business models, new applications of tech, and the fallout of regulatory changes. As we prepare for 2022, we need to lead with insights and have a proper plan of action to drive growth and enhanced customer experience which is the ultimate end goal.
Today we will talking to Musa Kalenga, Chief Future Officer of the House of Brave. Musa is an author of Ladders and Trampolines, marketer, brand communication specialist, writer and entrepreneur. He is the former Head of Digital Marketing for Nedbank and Client Partner for Facebook Africa. His passion is changing the communities we live in, African emerging markets and inspiring the youth through technology.
Using her many words to tell children’s stories, for education about what affects them most, and to motivate for changes in policy, Robyn Wolfson Vorster joins us in conversation about her four part series featured in the Daily Maverick on Missing Children. Robyn is a dedicated wordsmith, child right’s activist and the woman behind – For the Voiceless.
This podcast takes me across the English Channel to France. I discovered Florian Campuzan on Twitter through his well-considered Tweets around trading psychology. An introductory chat convinced me that his story would make him a great guest to welcome to the podcast. I thoroughly enjoyed spending 45 minutes listening to his wisdom and experience around the way he trades.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
On another great episode of The DOC & The GURU Podcast, we catch up with one of SA’s top marketers, Nontokozo Madonsela, the Group Chief Marketing Officer Momentum Metropolitan Holdings. And in true style, we really cover a lot, so once again - this is an episode not to be missed!
We chat about her Honorary Doctorate and important social impact work, diversity and the role of leaders as well as her passion for purpose-driven marketing. We also examine the great and uplifting work from both brands; ‘She Owns Her Success’ by Momentum and ‘Collective Shapers’ by Metropolitan, as she generously takes us through these initiatives.
Nontokozo is once again judging the Rising Stars Category (Top Marketers Under-35) at this season’s Marketing Achievement Awards, so hear what she shares and if you qualify, then back yourself and enter!
So, don’t miss out on this week’s The DOC & The GURU Podcast – listen and subscribe for free.
marketing #purpose #women #community #impact
We are in conversation with Kate Shand, the topic: Teen Suicide. After the suicide of her son in 2011, Kate started writing as a lifeline – her words became a book and in 2013 BOY was published. We speak about giving children the language and the words, that suicide shouldn’t be a secret. “We cannot measure the value of life cut short by suicide. We cannot calculate the impact a person might had had on the world around them or on the people whose lives they may have touched. But through a partnership between survivors, business and community leaders, scientists and dedicated individuals we can vanish this needless tragedy” ~ SADAG.
The Gender Unicorn - what is gender in the bigger context and what does it really mean? We are in conversation with Kaleb Lachenicht. Kaleb is transgender, born female he has been exploring his true self and engaging with his gender actively for 4 years. He is learning how privileged he is to have been socialized as a female through his formative years, and then being able to explore his true self learning to be a man in the last few years. Kaleb is authentic and incredibly generous in sharing his experiences as we work to explain our understanding of sex, gender, gender expression and sexual preference.
Richard Thomason works a full time job with a large multinational company in Cape Town. Unlike many of the guests on this podcast, he’s never worked in the investment or trading industry professionally. Yet he achieves brilliant performance on his own portfolio with exceptional discipline and skill. I catch up with Richard a year after our first interview to hear about his year past and what he’s learned to take into the future.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
The 25th November is International Day for the Elimination of Violence against Women and marks the start of 16 Days of Activism Against Gender Based Violence. Charlene Narsoo – activist for Social Change joins us in studio. Charlene works tirelessly to ensure that with every community intervention, change happens and beneficiaries thrive.
The shift in methodology from the long-established RAMS diary format to DAR (Day After Recall) signals the BRC intention to adopt a holistic measure of consumer listening behaviour. This week on The Doc and The Guru podcast we chat with SABC Head of Insights Angie Hammond about the implications of the new BRC RAMS release for media planners and buyers.
Innovation always comes with a degree of anxiety and it’s a peculiarity of media strategists that, while we actively promote change in media research, we constantly seek reassurance by referencing the old and familiar. The release of the latest BRC RAMS is no exception.
Can we compare BRC RAMS21 listenership with past listenership figures? Should we be reviewing the radio ratecard?
In this episode of The Doc and The Guru podcast we review some the technical issues around the new RAMS methodology and sampling framework. Accessing upmarket gated communities has increasingly been a challenge for researchers, so how does BRC RAMS21 deal with this? How does POPI legislation impact the new CATI methodology used to establish station listenership? If you’re a radio station carrying advertising for soft drinks and teenage skincare products, you might want to take a listen.
When it comes to the drone perspective for overall listening behaviour and station listenership specifically, it seem the more things change the more they stay the same. The big stay big and the small stay small. But did Khulumamedia get it wrong this time?
Take a look for yourself on Khulumamedia’s Blog – The Shatner Factor. Subscribe #free to The Doc and The Guru podcast and find out about the rollout of the BRC listening panel data in 2022 because BRC RAMS is just the first step in the journey towards a holistic measure of listening behaviour. It isn’t the final destination.
In this episode, we’re in conversation with Leon van Vuuren, an optompreneur (an entrepreneurial optometrist) and founder of Optique. He’s knowledge of Digital Marketing that he gained from studying the subject at UCT, combined with his MBA for executive development partnered with being an optometrist and an entrepreneur led him to open his own optometrist outlets.
Grab a coffee and listen as we discuss: • How simplifying the optometry market for customers is proving to be a gamechanger • That putting yourself in your customers’ shoes and measuring everything are great ways to inform parts of your marketing direction • The power of celebrity and nano influencers and how each has its place • Including influencer marketing as an additional touchpoint for audiences to see adds to brand trust
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Find out more about Optique at their website: https://optique.co.za/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
The changing nature of relationship between brands and agency partners, the increased scrutiny of marketing budgets, and the rise of digital media in a COVID-19 world has meant a wave of in-housing as the inevitable consequence.
The benefits of in-housing which include speed, efficiency, quality, transparency and a better approach to data; what to in-house and how to manage staff recruitment and retention and the tools and technology required. Key principle considerations that need to be assessed and how in-housing fits in with the goals and strategies of the business.
My guests this week is Caitlin Gevers, Marketing Manager at Jellyfish and she started off her career in the ed-tech start up space which sparked her interest in the smart solutions that digital can provide. Caitlin sits in the global marketing team with a specific focus on sales enablement within this large and expanding multi-national organisation.
Our next guest is Craige Dixon Sales and Partnership Manager at Jellyfish. He has worked within the digital and partnership space, managing clients’ technology expectations and digital marketing needs across many verticals for the past 6 years.
When the final AMPS database was released in 2016 for some people it was the end of the world. For others it represented the start of a brave new world. In this episode, we chat with Johann Koster CEO of the Market Research Foundation and MAPS Project Manager Marie Rossouw about the journey from AMPS to the release of the first full set of MAPS data in 2021. Designed as a consumer behaviour research tool, MAPS gives a great overall view of consumer lifestyles, behaviour and decision-making. But how do we use the database from a media strategy perspective? In this episode we unpack some of the interesting behavioural insights which impact media consumption in the digital landscape and the MAPS teams constructs a compelling case for concluding that “how many?” is a media currency issue but “how” is a planning issue. We also talk about MAPS claim to be a “single source” database and pose two questions. What constitutes a single-source database and in a platform agnostic digital landscape is it realistic to expect any one database to be a fully inclusive and holistic source of marketing insights? What’s the future for collaboration in market research in South Africa? How do we find the collaborative common ground in terms of alignment with the global WFA North Star initiative for XMM (Cross Media Measurement). Is data fusion a viable option in order for marketers to navigate across the myriad research database options that have manifested themselves in the post AMPS landscape? What is the contribution of time and space in ensuring reliable and valid data fusion? Could the LSM and SEM models tools be recalibrated and reconstituted so that the industry can once again have one uniform lens for broad-based macro segmentation and audience measurement? Join us this week on The Doc and The Guru Podcast as we piece the MAPS puzzle together with these insights from the MRF (Marketing Research Foundation) and find out whether the Doc is already trimming the Christmas tree.
Greg Davies is the head of wealth at Cratos Asset Management. He’s a returning guest to the podcast and discusses the year gone by, cryptocurrencies mining and opportunities he’s seeing to invest locally and abroad.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
A very different topic to what we usually have conversations on – About Cults. We are in conversation with Pauline Moneron, host of podcast series – Decoding Cults, a podcast that has recently featured Luke. Luke did his Honours in Comparative Religion and Philosophy and spent extensive time researching new religious movements and how they became cults. Luke and Pauline unpack cults, the dangers, the personality types of cult leaders, and the allure of cults.
The Finance Ghost keeps his identity a secret, but his transparency around investing is no secret. In the past year, he’s taken the Finance Ghost from an afterhours side hustle to a fully-fledged business with a rapidly growing audience. In this podcast, he shares his wisdom around investment themes he’s tracking and the lessons he’s learned from the market over the past year.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
In this episode of The Doc and The Guru podcast we with chat with Monique Claassen – Head of Insights at Kantar about the latest Media Reactions 2021 report and some of the recipes for advertising success featured in Media Master Chef 2021.
The Media Reactions report explores some of the remarkable disconnects between marketers and consumers when it comes to planning a media campaign. And some of the halo effects can we expect from different media environments.
When it comes to media can you put a price on trust? And when it comes to advertising can you put a value on Diversity and Inclusion. The Warc guide to Conscious Media Planning 2021 identifies Diversity & Inclusion as a crucial campaign dynamic and urges marketers to embrace social issues. To think in terms of ‘inclusion check lists” not just “exclusion check lists” in campaign planning.
But what happens when the check box doesn’t work?
We discuss the recent John Lewis campaign and what constitutes an authentic human narrative in any ad campaign. You can tick the box but do you need to get the audience’s approval first?
This conundrum is highlighted by 3 deliciously prepared dilemmas • The Digital Dilemma. Are consumers in South Africa generally much less positive about ads in online channels than offline channels? • The Global Dilemma. How do you balance the benefits of scale of the global media platforms with the promise of greater relevance from local media gems? • The Innovators Dilemma – How do you go about finding the balance between digital and legacy media?
Intrusive media messaging may deliver guaranteed big numbers but at the end of the day you might just be measuring your reach against people who simply resent your messaging.
Join us on the Doc and Guru podcast as we journey Back to The Future to rediscover that some things haven’t changed. It’s still not just about the numbers.
Gail Schimmel, CEO of the Advertising Regulatory Board Talya Goldberg, freelance creative director and social media strategist Thulani Hadebe, public relations and marketing agency owner and Instagram influencer
In this episode, we’re in conversation with Gail Schimmel, CEO of the Advertising Regulatory Board; Talya Goldberg, freelance creative director and social media strategist; and Thulane Hadebe, public relations and marketing agency owner and Instagram influencer. We have a healthy debate about a topic that’s often controversial…the rules behind influencers disclosing brand partnerships. We agreed and disagreed and had a good couple of laughs in between.
Grab a coffee and listen as we discuss: • Why these rules came into being and are they necessary • The confusion of the different hashtags that needs to be used and how the ARB is relooking these • What it means for brands and influencers if they don’t disclose brand relationships
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
Our guest today is Ryan Sauer MD of King James Group in JHB and the topic for conversation is: The convergence of creative and media.
We are seeing the rise of Adtech, Martech and possibly MADtech and a backward integration into creative. The disruption we focus on is how creative agencies are going to integrate into Adtech looking at automation, new process, capabilities and pricing models.
Tune in now for more.
We are in conversation with Dr Dee Blackie and Talia Jade Magnes to discuss the teenage pregnancy crisis in South Africa. Earlier this year the Gauteng Education Department announced that between April 2020 and March 2021 23 226 teenage pregnancies were recorded by the Gauteng Health Department – 943 of the girls were between the age of 10 and 14. How are we failing our children so badly? We talk about the role of all stakeholders – parents, educators and society, we talk child abandonment, blessers, exposure to illicit material on social media and touch on what can be done differently. This is a conversation that needs so much more than 25 minutes.
Ranked by Forbes as the 4th most influential CMO in the world I guess we should all sit up and take notice when Mastercard CMO & CCO officer Raja Rajamanna says Marketing is in a deep existential crisis right now. The dissolution of the marketer’s role is well under way.
Now if you had to Google CCO for context then maybe that’s where the challenge starts. Chief Communications Officer. So many chief marketer roles are being eliminated and new titles are being created. Chief growth officer, chief revenue officer or chief customer officer. If you take away growth, revenue and customers, what is left in marketing?
Has marketing been eroded to the point where Promotion is the only surviving pillar of the Four P’s?
This week on The Doc and The Guru podcast we chat with PHD Media Group MD Wayne Bishop about a really insightful book recently published by PHD – Shift. A Marketing Rethink.
The recognition that that marketers have lost their place in the C-Suite is spelled out in the WFA Project Spring initiative. But does it all boil down to procurement and the inability to quantify outcomes?
In this week’s episode of The Doc and The Guru podcast we talk about The Wave of Complexity that has dramatically curtailed the marketers contribution to measurable outcomes and whether this has precipitated a mid-life crisis in traditional marketing. How do we build a People-Shaped Future? How can we Anticipate Tomorrow and what steps can we take right now to prevent the ongoing erosion?
So listen in and subscribe free to The Doc and The Guru podcast and your comments and contribution could win you a FREE COPY of Shift. A Marketing Rethink.
This week’s guest on The Doc and The Guru podcast is Brandon de Kock – Director of Storytelling at Why Five Insights. A self-styled writer, photographer and professional hedonist who’s had too much to eat and drink on all 7 continents & played golf on 6 of them, Brandon talks about the stories behind the numbers in the latest release of the BrandMapp 2021 database.
Now in its 8th iteration BrandMapp has an online sample base in excess of 30,000 respondents and offers a unique lens on the top end of the South African market. Effectively the top SEM_10 decile. The ubiquitous online access which defines these high-end digicons (digital consumers) poses a number of questions about the continued effectiveness of traditional CAPI and CATI research in these communities.
Brandon’s insight that traditional emphasis on statistical reliability often restricts agility in market research poses the question … Where does the line lie between data reliability and the need to make agile marketing decisions in the moment?
As media strategists how do we balance the scales between agile insights and reliable audience quantification? Quantifying media audiences and attributable outcomes is not an easy task but increasingly that’s what has to happen. Ultimately we have to put a number to it because we have to put a price to it.
Join us on The Doc and The Guru podcast this week and find out what it takes to stop being a research Librarian and start being a data Explorer? And as a special listener bonus this week we’ll even tell you how many testicles the average South African has.
Bruce Main is the CEO of Ivy Asset Management. In my first interview with him in 2020, he gave great insight into futuristic investment themes that have played out well in the past year. In this podcast, he returns to the microphone to discuss Tesla, Genetic Editing and Artificial Intelligence investments. It’s a fascinating discussion with a man who is passionate about being an early investor in the technologies that will define the future.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
The 4th November is the start of National Cardiopulmonary Week, we are in conversation with Kaleb Lachenicht. Kaleb is an advanced Life Support Paramedic who manages a private medical training company. Kaleb is passionate about teaching emergency medicine and has a BTech in Emergency Medical Care and Rescue and a Master’s Degree in Health Science Education.
Anthony Clark is our first returning guest to kick off Season 4 of Talking with Traders. Small and Mid-Cap shares have had a cracker year on the JSE since I last spoke to Anthony. All of his previous stock picks from last year have done exceptionally well. In this episode, we chat about the opportunities he’s seeing in the under researched area of the market that he focuses on. He has some smart suggestions as to how regulatory changes could help to revive a dwindling JSE listings environment. We also chat about his handsome new wheels.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
On The DOC & GURU Podcast, we celebrate a fantastic milestone of our 100th episode this week with a chat to Ivan Moroke, CEO of Kantar SA and the Marketing Achievement Awards Chairperson. Ivan was our very first guest two years ago, and we thought it very fitting to invite him back to celebrate this day with us.
We start off by throwing back to that first interview and chatting about how resilient and strong brands have outperformed others, the danger of ‘looking at brands through a Sandton lens’, and discuss brands with purpose, trust and shared value. Then onto today, and the exciting highlights from the recent Kantar webinar, ‘Africa Life’ and the growth opportunities for brands and businesses on the continent. So if you want to hear about Google’s $1bn investment into Africa and consumer confidence, technology, African lifestyle, e-commerce, health & wellness and a whole lot more…then don’t miss this episode.
And in true DOC & GURU style, our fantastic guests always give more as Ivan chat’s about the real strength and business imperative of truly diverse teams, how the initiatives of creativity, innovation and entrepreneurship are taking shape, as well as why marketers should enter the Marketing Achievement Awards. With this season’s theme of ‘Marketing Means Business’, there is no better time for top marketers to step up and show how your science and art has resulted in great business success.
We would like to close by saying a BIG and SINCERE THANK YOU to all of our fantastic guests over the past 100 episodes and here’s to the next century!
podcast #marketing #media #africa
Now into a fourth season, featuring an in-depth insight into Online Trading in South Africa hosted by Financial Trader, Garth MacKenzie and proudly brought to you by IG, the world leader in online trading. For more info on IG, visit /www.ig.com/za. You can also follow us on Facebook on www.facebook.com/IGtradersSA/.
CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider.
OnlineTrading #SouthAfrica #Podcast
In this episode, we’re in conversation with Ryan Silberman, an Industrial Engineer and 2014 Jewish Entrepreneur of the year. He successfully co-founded, built and exited ad-tech company Popimedia - Facebook's only Marketing Partner in Africa. And is currently the CEO of Webfluential - an Influencer Marketing platform reaching over 2-billion people.
Grab a coffee and listen as we discuss: • Where South Africa fits into the global influencer marketing landscape • New tech and AI tools and how it assist with creating more effective influencer campaigns • The David Guetta and Mum champagne collaboration we weren’t even aware of
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Ryan on LinkedIn at this link https://www.linkedin.com/in/rsilberman/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
Today’s guest is Alexander Leibner, Futures Strategist & Media Entrepreneur.
We are excited to be talking about the Top 6 Consumer SHFTS he has identified in the last 18 months and how this has impacts the way we will have to market to consumers in the future.
The future is not written on stone tablets but there is a clear indication of what’s to come. Tune in now.
In 1980 Jamie Uys said The god’s must be crazy but this week in The Doc and The Guru podcast we posed the same question to renowned local film director Meg Rickards and screenplay writer and producer Paul Egan about the release of their latest movie Kaalgat Karel onto the local cinema circuit.
You just made a movie despite everything that’s happened around Covid ? Meg and Paul have produced, written and directed a number of ground breaking local documentaries including the much talked-about documentary 1994: The bloody miracle. A countdown to South Africa's first democratic elections the widely screened documentary won the Audience Award at the Durban International Film Festival, as well as the Writers' Guild award for Best Documentary Script.
Meg's directorial debut fiction feature Tess was released theatrically in South Africa in 2017 and won a number of awards, including the Best South African Film, Best Editing and Best Actress awards at the Durban International Film Festival. As well as Best Cinematography at the Silwerskermfees.
In this latest touching and amusing movie release Kaalgat Karel is portrayed as - A hapless streaker, seeking to win the heart of a strait-laced single mom, who must find a way to bear his soul rather than his buttocks. Which means he is instantly recognizable as any one of a number of characters from the Mad Men era of advertising in South Africa. Is the Guru one of them? Did a nude scrum really spillover into West Street in Durban? In a media landscape increasingly dominated by digital streaming and VOD, is there a future for locally produced movies and even cinema as a medium? What role can advertisers play to help stimulate local creative movie content? Do you have to be a renegade to engage in renegade marketing?
Find out in this episode of the DocAndGuruPodcast as we chat about what it takes to write, produce and direct a movie in South Africa. Better still! Go see the movie Kaalgat Karel and decide for yourself.
Today is Global Ethics Day, it is an annual movement to empower ethics through the actions of individuals and organisations. We chat to Zelda Kruger. Zelda has a special interest in promoting ethics awareness and management. Her curiosity about how people make choices about ethics and morality to justify their actions motivated her to study ethics. Zelda has learnt and continues to acquire tools that can be used to deal with ethics issues and dilemmas. We look at, “who do I want to be in the world, even when no one is looking”, our willingness to listen and change, and ethics territory – acknowledging that something is wrong and questioning behaviour.
Now I know it sounds like the start of a joke but this week’s episode of The DOC & The GURU Podcast is certainly no joke as we chat with Aileen Sauerman (Managing Director) and Suhana Gordhan (ECD) about the comprehensive offerings from the DUKE Group.
So if you want to know more about how an independent advertising agency is shaking things up with 7 different areas of expertise under one roof, then listen in and don’t miss out. From the traditional creative agency, to sponsorship, production, media and a lot whole more, hear how the ad-world is changing from key leaders of the Adfocus Medium Agency of the Year.
By starting out having business discussions with C-suite executives, to presenting a single, integrated face and managing the (sometimes complex) relationships between multiple agencies, DUKE’s model is certainly showing positive results.
Listen in for free to The DOC & The GURU, or subscribe to never miss an episode.
business #advertising #marketing
In this episode, we’re in conversation with Ryan Annandale who describes himself as a creative and strategic leader in marketing, franchising and brand management. At the time of recording this podcast episode, Ryan was the franchise development manager at Battery Centre. His role was to develop new standards, operations, procedures, marketing strategies and other internal operations for the battery brand.
Grab a coffee and listen as we discuss: • Using nano influencers for ensure your brand stays top of mind with your future customers • The role influencers play in reaching big audiences and communities • Driving brand recall using nano influencers
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Ryan on LinkedIn at this link https://www.linkedin.com/in/ryanannandale/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
As digital advertising shifts from third-party identifiers toward a privacy-driven approach, investing in first-party data is a strategy that can help marketers easily adapt.
My guest this week is Nicholas Leighton, Account Executive at Adobe South Africa, and we will be talking about how brands can operationalise first-party data.
Adopting a first-party data strategy requires a more staged approach. It should form part of your digital marketing maturity journey in addressing the four accelerators to change. In this episode we get to explore the different options available to marketers and discuss a more practical approach for brands to consider.
Start listening now.
This week on The Doc and The Guru podcast we chat with Ask Afrika FMCG Client Lead Monique Pienaar about the role and contribution of the TGI database in the post AMPS landscape. Initially released in 2003 TGI was arguably Mzansi’s first functional alternative to the old AMPS database; but does longevity in and of itself offer any functional value to marketers?
Is there any point in even trying to trend data in a quantum shift media landscape?
Can we really look back to the future?
TGI mirrors a number of global studies in reporting the marked decline in brand loyalty. In this episode we discuss consumer relationships with brands and whether increased price elasticity automatically implies a decline in brand loyalty.
We also unpack the balance between the need for global alignment and local nuance in market research. Especially against the backdrop of the WFA report on Cross-Media Measurement where convergence on globally uniform definitions of media consumption is the ultimate objective.
Is it really possible to Think Global – Act Local?
All this and more on this week’s The Doc and The Guru podcast.
Listen in and subscribe free to discover just who media mogul Ken Varejes will be sponsoring for the Comrades Marathon Challenge 2022 and what Monique Pienaar has in common with Scottish music duo The Proclaimers.
This week on The DOC & The GURU Podcast, we go higher-grade as we chat with Haydn Townsend, the Managing Director of Accenture Interactive Africa. In another great and very insightful episode, he shares generously as he discusses the art and science of marketing and their journey as an Experience Agency.
So, if you want to hear about the Group structure and their ambitions (as the world’s largest digital agency), how the pandemic displaced customers and what it means for marketers, 7 global trends from the Fjord research, vertical integration, their acquisition of The King James Group, moving beyond CX to The Business of Experience, and everything from TV to Tik Tok, this podcast is for you.
So, don’t miss out and listen to The DOC & The GURU for free!
strategy #consulting #martech #digital #marketing
In this episode, we’re in conversation with David Shields who is a strategic, multi-channel communications professional with over a decade’s worth of marketing experience in the digital & SME arena. He currently works as Digital Lead at WAVEMAKER - connecting creative dots to well-executed placements; attempting to make the internet feel less “ad”dy.
Grab a coffee and listen as we discuss: • Using data to create campaigns that resonates with target audiences • The power of combining marketing channels • The effectiveness of nano influencers when brands want to tap into communities
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with David on LinkedIn at this link https://www.linkedin.com/in/daveshields1/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
The digital maturity race belongs to the swift — and many companies need to accelerate their efforts to catch up. Digitally mature advertisers are better able to respond to changing market dynamics.
Our guests this week - Lorraine Landon Specialist Lead for SSA at Google and Bridget Ngcobo, Banking Industry Manager. Our host Audrey chats to these wonderfully smart humans about the state of digital marketing maturity in South Africa and they cover some of the challenges brands are being faced with digging into the findings from the latest BCG/Google Report.
All brands have access to a free online DMM Assessment Tool which can determine your level of maturity starting from Nascent to Multi-moment. https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/
Get mature, get listening now!
This week on The DOC & The GURU Podcast, we catch up with Lerato Malekutu, an Independent PR and Communications Consultant, and former Media Manager at Cricket South Africa. We chat about her interesting life and career journey and how sport, and cricket in particular, has opened up so many doors for her around the world.
So listen in for free to hear about athletes maximising their time and value, how ‘No Comment’ is not in her vocabulary, why she feels that America sports marketing companies (like Roc Nation Sports, where she is currently involved) have a very different approach and place a greater value on their athletes, and a whole lot more…
Lerato also shares her personal philosophy and success factors; believe in yourself and shoot your shot, consume as much information as you can and learn all the time, and go for your dreams, believing that the sky is the limit!
Also hear her powerful closing message to all South Africans in our Heritage Week! Don’t miss out as this is another great episode of The DOC & the GURU Podcast.
media #sport #marketing #heritage #believe
Today is International Equal Pay Day, despite decades of activism, and dozens of laws on equal pay, women still earn significantly less than men do. According to the National Business Initiative women in South Africa are paid between 19% and 37% less than their male counterparts.
Tireless advocates for the rights of women - Mmbatho Mokiti and Sharon Gordon join us in studio. Mmbatho is a mathematician turned impact entrepreneur, founder of Mathemaniacs, founding member of Dream Girls, recognised as one of Mail and Guardian's Top 200 South Africans, named as one of the Millennials to look out for by Forbes Women Africa and a Mandela Washington Fellowship Young African Leader. Sharon is the fearless teller of necessary truths, driven and independent she was instrumental in running the first legal strike in South Africa. She held the position of CEO for Human Resources at Billiton Internationl, is the CEO of non profit Dignity Dreams and founder of Lola Montez. Sharon has published two books, has a column in the Saturday Star and is a regular guest on radio and television.
This week on The Doc and The Guru Podcast we chat with Dashni Vilakazi, newly appointed Managing Director of leading media agency TheMediaShop. It’s been a good week for MediaShop at the MOST Awards and Dashni talks about the challenges faced by media agencies in the post-Kotler landscape. And the changes that will be needed to build on that winning formula into the future.
Career paths aren’t always linear and gamekeeper turns poacher is always a good story. So when a frontline marketer returns to their roots in media it’s big news for the industry. In this episode of The Doc and The Guru Podcast Dashni talks about her journey from media analyst into mainstream marketing and back into frontline media.
Is media an underestimated route through to the marketing C-suite?
Is media a bigger canvas for career and creative growth than many people in marketing and advertising believe?
Find out as we talk about future proofing young media strategists against fallout from the collision of talent and technology in a post-demographic era and explore the need for cognitive diversity within agencies, as a key to blending human artistry with machine accuracy.
So if you don’t know your AI from your IA then subscribe #free and listen in to this week’s special 'Talk like a Pirate' episode of The Doc and The Guru Podcast.
In this episode, we’re in conversation with Johann van Zyl, a director at the Nfinity Influencer Division. Before getting involved in the influencer marketing industry, Johann spent 15 years in Brand Marketing as Head of Marketing for Prestige Brands as well as Head of Trade Marketing at Pernod Ricard South Africa.
Grab a coffee and listen as we discuss: • The ever growing need for relatable, relevant and real content. • The changed role of celebrities in influencer marketing. • How the addition of performance media can scale user generated content and other key results for brands.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Johann on LinkedIn at this link https://www.linkedin.com/in/johann-van-zyl7/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
Our guest this week is none other than Mike Follett, Managing Director at Lumen Research, experts in measuring consumer attention in digital advertising. The topic up for discussion is the challenge of attention in modern marketing.
What is the scarcest resource? In today’s “attention economy”, our very own attention has become a scarce commodity. We are bombarded with countless pieces of information, from social media to news articles, making it very difficult for any one source to truly captivate and maintain our attention.
This week Mike and Audrey unpack this and give us great tips and insight into how we can better manage our audiences attention. Tune in now.
World Suicide Prevention Day is commemorated on the 10th September and promotes worldwide commitment and action to prevent suicide. According to SADAG, in South Africa 9% of all teen deaths are due to suicide. Children as young as 7 have committed suicide in South Africa. We discuss why suicide is on the increase.
This week on The Doc and The Guru podcast we chat with the former Net#work BBDO CEO Boniswa Pezisa about her appointment as executive director of independent media agency Mediology.
Launched in 2006 by CEO Ana Carrapichano the data-driven media and digital marketing agency is undergoing a growth and investment phase and Pezisa puts marketing and creativity at the centre of the agency’s integrated media solutions.
Creative minds don’t sleep says Pezisa and a focus on mental wellness is a key component of her plans to drive further change and transformation in the agency. And in the greater industry at large.
The recently published Warc report Future of Strategy 2021 indicates that the influence commanded by agency-side strategy teams continues to grow over time, both within their agencies and among clients. More than 60% have felt their influence increase during the pandemic, which has seen strategists relied upon for direction and problem solving in unprecedented scenarios.
Is upstream strategy an opportunity for collaboration between media and creative agencies or an invitation to arm wrestle for additional fees and advertiser budgets?
Listen in free and subscribe to The Doc and The Guru Podcast this week as we chat with Boniswa Pezisa about the future of collaboration between media and creative agencies.
We are celebrating! It’s International Day of Charity - the 5th September, one year of Society's Super Heroes' podcasts! This is our 30th podcast and we have had just under 3000 downloads. We are so grateful to Nfinity Media and to each and every guest that has spent time with us in studio - a massive thank-you! We commemorate International Day of Charity 2021 and revisit some of the conversations that we have had.
On this week’s The DOC & The GURU Podcast, we chat purpose, generosity and goodness with Nadia Mohamed, the Marketing Director of Mondelez International (Africa) and how Cadbury Dairy Milk Chocolate is helping to build a better South Africa.
Armed with the very scary and sad statistic that there are over 2 million orphans in SA, Cadbury Dairy Milk used the power of its brand and marketing platforms, to appeal to the public for a small generous act that can have a huge life changing effect. With “The Little Generosity Shop”, over 100 000 toys, books and games were collected and distributed to a range of beneficiaries; giving “the precious gift of childhood”. This initiative was recognised in the Marketing Achievement Awards, with Cadbury being the deserved winner of the best purpose-led campaign.
Driven by the positive feedback, appreciation and desire to do even more, Cadbury Dairy Milk then followed it up with the launch of the Glass & A Half Project; There’s a Story in Everyone - offering hope to children through the power of storytelling. With the same motivation of building a better society, the Read To Succeed journey with “In Our Own Words” campaign was initiated and YOU can be part of its ongoing success!
So, don’t miss out – listen for free for a great news story from Nadia !
marketing #media #purpose #generosity #goodness
In this episode, we’re in conversation with Matthew Kanniah, the founder and creator of Heart of Motion. He is a true car enthusiast who has made a name for himself in the Instagram and social media community as “The Car Guy”. Having started shooting on a cellphone, Matthew along with other South African greats started using the Instagram platform and community to become a better photographer in 2012 and has since turned professional in 2017 now fully making living off digital marketing, social media and photography and videography.
Grab a coffee and listen as we discuss: • How advancements in technology and the internet have helped to grow the influencer industry • Authenticity remains king • The importance of relationship building between brands, agencies and influencers
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Matthew on Instagram, Facebook and Twitter @MatthewKanniah.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
This week we have two experts from BlueRobot - a marketing tech provider in South Africa. Our guests are Daniel ‘O Brien Head of Global Sales and Kyle Oosthuizen, Chief Operating Officer.
Whilst "Conversational Commerce" aka c-commerce is not a new concept, the phenomenon is gaining momentum, driving innovation, and customer experience in an ever-changing eCommerce landscape.
The way today’s consumers choose to communicate with brands is fundamentally shifting. Gone are the days of infuriating calls, jumping through multiple hoops to get to the right department, and confusing out-of-date websites – customers now expect to be able to engage in seamless, conversational experiences with businesses, similar to how they communicate with their friends and family.
Have you ever wondered what it’s like to manage 2 Century-old legacy brands in All Gold and Mrs Balls? Well, listen in to this week’s episode of The DOC & The GURU Podcast as we chat to the Marketing Achievement Awards Rising Star Finalist, Itumeleng Matlare, to find out exactly how she does it.
From an advertising start to now working at one of SA’s most iconic companies, Tiger Brands, Itumeleng takes us on her journey, where she talks about problem solving and the end-to-end experience of brand management. Being the custodian of these brands, she discusses the importance of a customer relationship that is built on trust, leading to loyalty, being rooted in the community, having a clear purpose and values and always being open to and embracing relevant reinvention.
And as we continue to showcase and celebrate young marketing talent in our country, she shares some really great advice for other young marketers out there; always read so that you know what is happening in the world and continue to have a curious mind (ask why, what, so what etc.).
So, don’t miss out – listen to The DOC & The GURU Podcast for Free and always be in the know!
marketing #media #brandmanagement #podcast
These famous words are certainly true as sport unites, develops and build societies, including playing a very important and pivotal role at school level. With SuperSport having recently launched their SuperSport Schools initiative, there is no better person to chat with us this week on The DOC & The GURU Podcast than Rendani Ramovha, the Senior Commercial Manager at SuperSport.
So listen in as Rendani shares his and the company’s vision of making more school sports, more accessible, on more platforms, to more people, more of the time. By embracing technology and collaborating with other content creators, SuperSport, as one of the world’s top sports broadcasters, is constantly reinventing and staying relevant with innovations like this. A big congratulations must also go to Nashua for coming on board as both the presenting sponsor and enablement partner, by providing and managing a lot of the equipment and technical requirements to make this idea a reality.
Don’t miss another very interesting episode of The DOC & The GURU Podcast for Free to hear about this fantastic initiative to grow school sport and get more sports stars to shine!
marketing #media #innovation #schoolsport
In this episode, we’re in conversation with Petra Liu, Founder and Managing Director at Wetpaint Advertising. We chat about the South African Lottery campaign that aimed at spreading hope during the aftermath of the looting.
Grab a coffee and listen as we discuss: • How COVID is changing the advertising industry. • Doing work that cuts through negativity and spread positivity and hope. • The importance of selecting the correct media not just popular media.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Wetpaint here: www.wetpaint.co.za
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
Our guest this week is the one and only Kat de Sarigny (we just love French last names), who has quite the lovely bio.
Kat is a Household’s CEO, a Spotify Guru with a passion for audio innovation, and has been in the media industry for over 5 million minutes. She is an all-round energetic animal lover who believes in kindness-always and the power of great music.
We get to talk about the power of audio and opportunities for brands to tap into the future. The power of audio enhances everyday life… listen now!
It’s often been said that the emergence of independent media agencies was a wonderful development for advertising folks who harboured a secret desire to work in the bank. So becoming a freelancer in the 90s had a certain swashbuckling appeal for media strategists. Especially for those strategists who preferred a creative interface, with an eclectic mix of advertisers, to the endless implementation of global media formulas and repetitive global reporting.
But for many freelancers life on the outside came with a price. Isolation and lack of access to mainstream data and research was often a barrier to working on blue chip brands and clients. For over a decade now The Abstract Club has acted as an active forum for media freelancers to get together to exchange information, share insights and explore new business opportunities.
But as with so many industries the impact of Covid19 has severely curtailed these collaborative activities. Internationally Warc reports in their annual Future of Strategy 2020 Report that 21% of surveyed respondents did not make use of freelancers, and 48% reduced the use of freelancers during the pandemic. So for the average freelancer the past few years has increasingly been all tight-buckle and very little swash.
This week on The Doc and The Guru Podcast we chat with two pioneers of The Abstract Club Joanne Scholtz and Karen Dyke who have re-launched #AbstractClub on a new website which will give members fluid access to each other. And more importantly create a one-stop-shop for advertisers, marketers and media-owners to brief in projects online, and to source some of Mzansi’s top media talent. What constitutes a media expert? Is there a difference between freelancing and consulting? What about trust; is there still a role for integrity in media?
Listen in #free to #TheDocAndTheGuru podcast as we talk about the future of freelance media strat
If you’re a regular listener to The Doc and Guru Podcast then you will know that this show has always been a strong advocate for community media. No democracy can flourish unless it is grounded in a free and independent media – and a truly free and independent media must in turn be grounded in the community it serves.
In the past few weeks the vital role played by community media in facilitating open and balanced discourse has been brought into stark relief. It is no coincidence that over 100 radio masts were destroyed. As well as a number of community radio stations. But that is history.
This week on The Doc and The Guru Podcast we chat with Trinity Mohlamme and Blake Andrew about an exciting new initiative from the Abundant Media Group to start rebuilding the community radio sector. With the generous support of LM Radio, advertisers like TOMS Music Shop, and major media industry players like the Nahana Communications Group and Park Advertising the #Vuselela initiative has begun the task of repairing the damage to the community radio sector.
If you would like to contribute or get involved in any way listen in this week to The Doc and the Guru podcast.
Let’s #RebuildRadio by #RethinkingCommunityRadio
In this episode, we’re in conversation with Michelle Vermeulen, Head of Marketing and Public Relations at Western Cape Blood Service (WCBS) about using influencers to educate and inform the public about blood donations. Michelle is an experienced marketer having worked on ATL and BTL campaigns as well as in eventing. She joined WCBS in 2015 in the Marketing department and moved into the position of Head of Marketing and PR at the end of 2019.
Grab a coffee and listen as we discuss: • The effectiveness of using influencers to engage with the public on behalf of a brand. • Using influencers to educate and inform the public. • The benefits of using influencer specialists to implement campaigns.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with the Western Cape Blood Service here: https://wcbs.org.za/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
Our guest this week is Donovan Neale-May , Executive Director of the Chief Marketing Officer (CMO) Council and Business Performance Innovation Network and we get to explore the role of marketing in digital transformation, and how the marketing function & CMO should change to support a digital-first organization.
Marketing has never been more complex than right now. Sweeping advances in technology and digital has revolutionized and fragmented the discipline, while societal issues such as the Covid-19 pandemic has certainly raised expectations for marketers.
As someone once said “Resistance is futile!” Like it or not, technology & data will continue to be an increasingly important aspect of running a modern marketing function. Tune in now.
International Day of Friendship, friendship between people, countries, cultures and individuals inspires peace efforts and builds bridges between communities.
We are in conversation with Joel Libote. Joel is a fitness ambassador and Boxing Coach at Fight with Insight. Joel has been involved with Fight with Insight since 2015. Joel designs the fitness programs and he mentors the youth of the inner city.
On this week’s The DOC & The GURU Podcast, we chat with Sithembile Ntombela, the acting CEO of Brand South Africa, on our nation’s brand image. So listen in as we are realistic and start with the negatives of the ongoing coronavirus pandemic as well as the violent and terrible destruction of the past few weeks, as we turned on ourselves. We also look forward to the positive and building an even better and stronger, united South Africa, where in the words of President Cyril Ramaphosa, ‘we must look to put our differences aside and forge a common future, as we heal from the collective national trauma’.
As a nation, we are better, we deserve better and will do better! But don’t fool yourself, we have a lot of hard work ahead and it’s now time for action as this has been an ugly wake-up call for many in the country. So don’t miss this episode as Sithembile chats about internal and external brand focus, trust and how we compare to other nations globally.
Let’s focus and build on the positive and celebrate the good as ordinary South African came together to #rebuildsouthafrica.
And all the best to our South Africans representing Brand South Africa around the world especially our Olympians at the Tokyo 2020 Olympic and Paralympic Games and to Siya Kolisi and our Springboks on home soil in a must-win Test against the British & Irish Lions.
brandsouthafrica #protectsouthafrica #playyourpart #rebuildsa
As part of our ongoing focus on young South Africans with a voice and something important to say, this week on the #DocAndGuru podcast we chat with MixFM Radio Presenter and Kyknet TV personality Lundi Khoisan.
Coming all the way from the bright lights of Wellington to the loadshedding of Gauteng, Lundi is as earthy as a Boland bredie and proud of it; although even we couldn’t coax a trademark “Lekker” out of her on this show.
And there’s no better example of what it takes to “become an overnight success in 10 years” because our guest today holds a BDram. Hons degree from the University of Stellenbosch and qualifications from the Wits Radio Academy (cum laude) the AAA School of Advertising. Lundi has worked her way up pretty much every rung on the radio broadcast ladder and is setting a great example to all young South Africans, on putting back what you take out, by lecturing to drama students at the University of Pretoria.
So if you’re young and looking for some tips on getting into #media then join us this week as one of Mzansi’s rising stars talks about her journey. And you can find out whether Lundi will be will be wearing Crocs or Veldskoens to the Olympics in Japan this week.
And as a special listening bonus, this week on The Doc and The Guru Podcast we also hand out our very first industry award. Listen in #free and find out who is the first recipient of the not so highly prized Doc and Guru Guava Award. #GuavaAward
As South Africa starts rebuilding after a horrific last week, we chat with Brad Habana on a host of topics, including understanding, mutual respect, embracing cultures and building bridges. So don’t miss another insightful episode of The DOC & The GURU Podcast this week as we welcome Brad from Qatar, where he is working with the Supreme Committee for Delivery & Legacy on next year’s exciting FIFA World Cup Qatar 2022.
Not only does Brad share his lessons and wisdom as a senior and very experienced sports marketer (and there are many valuable stories and nuggets there), but he also wears his hat as a one of Brand South Africa’s Global Ambassadors, and chats about how he is building bridges between SA and Qatar.
Again, it’s a not-to-be-missed episode, where you will hear first-hand about the innovative plans for both the world-class soccer tournament as well as legacy projects (like exporting stadiums to poorer countries after the final whistle) from the first World Cup to be held in the Middle East.
sportsmarketing #sponsorship #leveraging #podcast
In this episode, we’re in conversation with Kriya Gangiah. Well-known TV and radio personality, she’s also the owner of digital marketing agency, Kri8tive Media. Her extensive experience in both the corporate space and the entertainment industry has earned her the title of Infotainment Specialist.
Grab a coffee and listen as we discuss: • The hospitality sector and how it had to become more digitally visible during the pandemic • The integral role influencer marketing played and should continue to play in the sector’s communication strategy • How brands and influencers had to pivot their content to stay relevant
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Kriya here: @kriyatravels and www.kri8tivemedia.co.za
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
Marketing needs to show ROI to shift from being an expenditure line item to a revenue generator. The biggest challenge a CMO faces is measuring the efficacy of their marketing.
Today we get to speak to Neil Pursey, Marketing Data Consultant at Measurebyte, with +15 years’ experience in analytics, data-driven marketing, and strategic leadership. Neil specialises in creating best-in-class analytics strategy, capabilities, teams, and measurement solutions. Measurement is a journey with small marginal wins.
Start with measuring paid, owned and earned media. Listen now.
In a week where South Africa bleeds, we take a more sombre tone on The DOC & The GURU Podcast as we chat with Bronwyn Pretorius, the Executive Head of Marketing at Mukuru; another company that is aiming to make both SA and Africa great. So don’t miss out to hear about financial inclusion via a fantastic range of products, extensive reach and high trust levels from “An African Brand, By Africans, For Africans”.
We chat about the history and growth of Mukuru as a FinTech, it’s recent brand refresh, a true customer-centric approach to product development and marketing, and how purpose and passion can make your job easier.
Bronwyn also shares some valuable lessons that she has learned along the way and none more important than “for a marketer to think like a business owner, understand and execute on strategy and always be focused on revenue generation”.
So listen in for Free to The DOC & The GURU Podcast and you can also catch Bronwyn at the Vibe Martech Fest (3-4 August 2021) as she shares her views and experience on understanding, interpreting and using data in marketing.
fintech #marketing #podcast
It is World Youth Skills Day and we are in conversation with Seth Mulli.
World Youth Skills Day pays tribute to the resilience and creativity of the youth. It is a day celebrating the strategic importance of equipping young people with skills for employment, work and entrepreneurship. Seth Mulli is a trail blazer, mentor and change maker. With a decade of experience in the youth development space, his area of expertise is in capacitating organisations to create meaningful change in the communities that they serve. Seth is the host of the Mentorship Challenge – broadcast on ENCA. The Mentorship Challenge works to entrench a culture of mentorship in a skills scarce, leaderless South Africa. He is the Executive Director of the Youth Bridge Trust – a grant making body in partnership with the Ford Foundation, which aims to create collaborative opportunities for young people on the African continent. Seth is also the lead anchor of the entrepreneurial centric Good Breakfast Show where he engages with South African change makers. Seth believes that businesses that don’t pay it forward, will be left behind.
Be sure not to miss an episode! Subscribe today and don’t miss the conversation. Listen here: https://band.link/SuperHeroes
Society’s Super Heroes is brought to you by Nfinity Media, www.nfinity.co.za
In the second of our Special Edition Society’s Super Heroes Podcasts we talk – Parenting in a Pandemic. Child Protection Specialist – Luke Lamprecht, is regularly invited to talk to learners, parents and educators. During the pandemic, his insight, wisdom and practical advice has been shared at both primary and high schools. The ever-shifting demands of parenting in a pandemic are leading to stress, anxiety and depression. In this conversation, Luke and Karen unpack screens, behaviours, routines and discipline.
Be sure not to miss an episode! Subscribe today and don’t miss the conversation. Listen here: https://band.link/SuperHeroes
Society’s Super Heroes is brought to you by Nfinity Media, www.nfinity.co.za
Known as Douyin in its native China, Tik Tok is redefining the concept of short-form video for brands around the world through an AI-powered, feed-style interface which allows users to create and share vertical video clips lasting up to 15-seconds, and consume & comment on UGC.
This week on The Doc and Guru The Podcast we chat with Greg Baillie @Webfluential Head of Growth (HOG) about how Tik Tok is making waves in the local market.
Since being launched by ByteDance in 2016 Tik Tok has been downloaded more than one billion times globally and Tik Tok’s mounting influence in youth culture is challenging every traditional digital media platform offering.
Of course the moment we start juxtaposing Tik Tok against traditional digital media platforms that in itself is a powerful media statement. Traditional digital media. How’s that for premature digital ageing! But engaging with Tik Tok is a little bit like watching Nick Kyrgios at Wimbledon. Deep down inside you know he’s simply outrageous. And so infuriating. But so entertaining and compelling that you just can’t stop watching him.
So is Tik Tok just a big audience generator or do its ad-formats like brand takeover and in-feed native video allow for a deeper, more integrated creative interface?
Listen in and subscribe free to The Doc and The Guru Podcast as Greg Baillie talks about the importance of early creative engagement and matching brand to content. About an inside the creative content-onion magnetism rather than the traditional through the creative content-onion push for attention.
When it comes to #media Greg Baillie might be the HOG but is Tik Tok the GOAT?
Find out on this week’s The Doc and The Guru Podcast
In this episode, we’re in conversation with Michelle Jooste, Digital Marketing Manager and Product Specialist at Vital Foods about all things vitamins and influencer marketing in that industry.
Grab a coffee and listen as we discuss: • The shift of consumers preferring bite-sized content. • Why it’s important for brands to make it easy and convenient for consumers to buy their products in 2021. • The importance of measuring campaign results.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share. Connect with Michelle here: https://www.linkedin.com/in/michelle-jooste-9b0112a4/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
Over the past five years, funding in Agritech start-ups across the African continent has been rising consistently. The sector stands in fifth position when it comes to the amount of capital raised by start-ups in Africa.
Khula! is a digital ecosystem of platforms that connect & enable role players in the agricultural and food value chain to grow their businesses: through an e-commerce marketplace, trade platform and digital support service for funders & farmers. The organisation envisions a connected & inclusive food system that can support the growing need for sustainably and responsibly sourced and produced food around the world;
Khula! Inputs Marketplace is built to support farmers (of all sizes and anywhere in the country) to easily & efficiently access certified agricultural inputs and services from leading industry players.
Our guest today is Karidas Tshintsholo, founder and CEO of Khula!, who will be talking to us about just this.
This week on The Doc and Guru podcast we chat with Brand Finance Africa CEO Jeremy Sampson about the recent release of the Brand Finance Africa report on South Africa’s Top 50 Most Valuable Brands.
Every year, Brand Finance puts 5,000 of the biggest brands around the world to the test, evaluating their strength, quantifying their value, and ranking those brands across all sectors and countries globally. South Africa’s top 50 most valuable and strongest brands are included in the Brand Finance South Africa 50 2021 Report.
The Brand Finance Top50 Report showcases the resolve & resilience of local brands during the pandemic with Total Brand Value standing at over R460 Billion.
The report has some familiar insights.
The Top 3 sectors banking (23%), telecoms (18%) and retail (13%) still dominate, accounting for over 50% (R247 Billon) of total brand value. But it’s the performance of new entries such as Dischem, Media24 and Sibanye Stillwater that catch the eye. And when it comes to the retail clothing sector find out who is the biggest winner and who is the biggest loser (or is that victim?) during the Covid18 pandemic.
But it’s not all about financial value.
In this podcast Jeremy “The Brandfather” Sampson talks with The Doc and The Guru about the importance of reputation management to overall brand health. MTN may be Mzansi’s most valuable brand for the 10th consecutive year but find out why brands like Capitec and Carling Black Label feature amongst the nation’s Top 5 Strongest Brands, as we unpack the contribution of ethical practice and customer-centric innovation on overall brand health.
Join us this week and subscribe free to The Doc and The Guru podcast.
View the full Brand Finance South Africa 50 2021 report here
On this week’s episode of The DOC & The GURU Podcast, we chat about marketing and the commercial aspects of sport as a big business with Mnqobi Zondi, a Senior Administrator at one of South Africa’s major sporting codes. So listen in for the informed views of someone who is at the sharp end of sports marketing – for both the challenges and opportunities facing him.
We have a wide-ranging and very interesting discussion, from the highly-anticipated British & Irish Lions Tour and how different that is to the last time they visited us, the delayed Tokyo Olympics, to schools sport, women claiming their rightful place on the sports field and Naomi Osaka at the recent French Open.
This episode was recorded before the BIG action of this week where the Proteas (did you notice without a sponsor) were on fire by beating the Windies 2-0 in the Test Series, the Bulls crashing out of the Rainbow Cup Final in Italy and of course the biggest commercial news being the sponsorship fiasco at the Euros where tournament sponsors, Coca-Cola and Heineken, were snubbed by some high-profile players.
Whether you are a sports fan or not, download or subscribe to The DOC & The GURU for free for all things Marketing, Media and everything in-between.
sportsmarketing #media #commercialrights #podcast
In today’s podcast episode, we are doing a wrap-up of the previous 5 episodes.
Please join us for the highlights from the discussions between our phenomenal host Darryl Linington and our amazing and insightful guests who were part of this podcast series.
• Ryan Noik the managing editor for TechSmart Media communications. What is the impact of the Internet on Ryan’s business and how it can apply to the listener? • Marco Cocomello the managing editor of Glitched Africa. All about troubleshooting and the importance of connectivity for the gaming industry • Arthur Goldstuck who is the founder of Worl Wide Worx. Faster internet for smart homes as well as IOT • Warren Steenkamp the director of Navateh. The impact of connectivity on technicians, schools, and entertainment systems • Pushkar Gokhale the chief digital and strategy officer of Openserve. The power of the internet for homeowners and Small to Medium businesses and all about the Openserve App.
Visit our website at openserve.co.za, or connect with us on LinkedIn and Facebook to see how we are connecting South Africa and beyond to our high-speed broadband infrastructure. Download the Openserve Connect App from your app store
In this episode, we’re in conversation with Rea Averill, the Managing Director of Agency A, a London-based creative digital marketing agency. Starting a successful blog and Instagram account at university she fell in love with marketing and influencer marketing. One of her favourite things is when a creative campaign comes together, witnessing her team energise each other to do their best work.
Grab a coffee and listen as we discuss: • Influencer marketing vs ambassador programmes • Whether an ambassador programme is right for every brand • Influencer marketing in the time of a pandemic
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Rea on LinkedIn here: https://www.linkedin.com/in/rea-averill/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
The powerful convergence of marketing and technology in today’s marketplace means that brands are no longer built through advertising, but through experiences. We have observed seismic consumer behavior shifts in the last 12 months which are likely to stay with us permanently.
Right now, an experience renaissance is afoot – one that is galvanizing companies to push beyond the CX philosophy and organize the whole business around the delivery of exceptional experiences. These experiences must respond to customers’ new, often unmet and frequently changing needs to enable them to achieve their desired outcomes.
This is the Business of Experience aka BX. BX is very much a new category of leadership that savvy CEOs and their leadership teams will embrace as we move deeper into the coming decade.
Our guest today is Haydn Townsend Managing Director at Accenture Interactive who will be talking to us about this new concept of BX and how businesses need to adapt to the new playing field.
On this week’s episode, we chat to Gary Graham, the Chief Reinvention Officer at 3i’s Group and Co-founder of the Center4Reinvention on all things reinvention and learning to thrive in disruption. Inspired by the work of Dr. Nadya Zhexembayeva and the global Reinvention Society, Gary demystifies ‘the hype around reinvention’ as he aims to amplify the reach, impact and influence of the reinvention mindset, tools and movement.
Again, we pack it in as we discuss; apprehension and anxiety around change, life and energy in systems, simultaneous careers and the changing nature of work, what do you stand for and purpose matters, and how do you reinvent SA.
If 2020 taught us anything, then it’s that we are in desperate need of reinvention across many spheres – individual, organisational, community and society. So again, don’t miss out on this fascinating talk by downloading or subscribing to The DOC & The GURU for free and move from surviving to thriving amidst a world of chaos and disruption.
reinvention #thriving #marketing
In today's podcast, Darryl Linington is having an interesting discussion with Pushkar Gokhale, the Chief digital and strategy officer of Openserve.
In this episode they will discuss • How the power of the internet can assist homeowners as well as Small to Medium Businesses • How the Openserve App can be used to monitor fibre connections, manage your orders, and so much more.
Pushkar is an experienced leader and senior executive with global experience across the Technology, Digital and Telecommunications sectors. Pushkar has been in leadership roles in USA, Australia, India and across Africa. He focuses on driving sustainable transformation in large organisations, leveraging his unique combination of business strategy, commercial and IT skill sets.
Pushkar holds a diverse portfolio as Chief Digital and Strategy Officer at Openserve. His responsibilities include strategy development for commercial, network and IT portfolios and execution of strategic initiatives and capital investment projects. Pushkar is currently driving the Openserve ambition to deliver high quality broadband and IP based services across South Africa, leveraging over 150 000kms of fibre in its network. In the Telkom Group IT Strategy portfolio, Pushkar is tasked with the modernisation of a vast IT landscape that serves multiple operating companies through platform-based solutions. He has also recently been appointed as a Director on the Board of Innovative Research and Events.
As a leader, he prioritises the success of the team over individual accomplishments. He is known for bringing simplicity and clear direction to complex situations by incorporating diverse perspectives and out of the box thinking.
Visit our website at openserve.co.za, or connect with us on LinkedIn and Facebook to see how we are connecting South Africa and beyond to our high-speed broadband infrastructure. Download the Openserve Connect App from your app store.
In this weeks’ The Doc and The Guru podcast we continue the theme of showcasing powerful young voices on the local media scene.
Listen in as Doc and Guru chat with the Mzansi’s newest afternoon drive time show host - on Gauteng’s #1 youth station YFM – the dynamic Khutso Theledi. From growing up in Mpumalanga to the big gig in Jozi we discover why #theLadyonDrive believes that when it comes to cutting edge radio it’s important to always ensure that the listener is the engine of the show.
And speaking of loyal listeners join us on The Doc and The Guru podcast and find out why Lewis Hamilton needs to listen in to this show. Because unlike Margaret Thatcher this lady is for turning. And #theLadyonDrive can spin a Gusheshe even better than Ernest Nkosi can make award winning movies.
An ardent champion of gender rights and a social media activist with over 500,000 followers Khutso Theledi talks about the need to keep your feet grounded and balancing commercial success with a principled outlook on life.
Ahi Fambeni! Let’s Go!
In this episode, we’re in conversation with Denelle Morais, the Marketing and Communications manager at Bestmed medical scheme. She has gained significant marketing and communications experience in the Engineering, Healthcare and Financial sectors. One thing she’s learnt is that these industries are inherently complex. As the marketing and communications manager of Bestmed Medical Scheme, one of the only schemes to show growth in a tough industry in 2020, is testament to the powerful passionate people behind the brand.
Grab a coffee and listen as we discuss: The power of using customers as influencers. The importance of treating customers as individuals and not as numbers. The biggest learnings from running influencer campaigns in the medical aid industry.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Bestmed on Instagram here: https://www.instagram.com/bestmedscheme/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
In this podcast we chat to Sebastian Patel Chief Operating Officer & Co-founder of Franc which is a Fintech Start-up in South Africa.
Franc was born in 2018 when an engineer, actuary, investment guru and tech wiz shared a common idea of making investing affordable, accessible and social. It is a digital first, app based solution…Sebastian takes us through the details, so download the podcast and find out the story behind this successful Fintech start-up now.
Franc.app/invest.
In this podcast episode Darryl Linington is having a discussion with Warren Steenkamp.
Darryl is a Technology Journalist, Editor, and Photographer who began his journalistic journey in 2009. In 2009, Darryl ventured into the world of technology and video game Journalism. He has written for several popular publications including Mweb Game Zone, The Boksburg Advertiser, ITF Gaming. He was the former online editor for IT News Africa (itnewsafrica.com) and a former Co-host on .cliffcentral.com.
Darryl is currently the editor for Tech IT Out. www.techitout.co.za is a South African-based technology publication that reports on Business Tech, Consumer Tech, Startups, Telecoms, Cloud, Gadgets, Gaming and just about any other tech you can think of.
Warren Steenkamp has 21 years of technical experience. He has been working for Bang & Olufsen for 15 years. Bang & Olufsen designs and manufactures an exclusive range of luxury products, including televisions, music systems, loudspeakers and multimedia products that combine technological excellence with emotional appeal. For the last 2 years Warren acts as the Director of Navatech. The company offers customised audio and visual installations and also home networking
In this episode they will discuss: • How entertainment hardware has evolved with the help of fiber connection • How the internet is assisting technicians with troubleshooting • How the schooling system has evolved with special reference to online schooling
Visit our website at openserve.co.za, or connect with us on LinkedIn and Facebook to see how we are connecting South Africa and beyond to our high-speed broadband infrastructure. Download the Openserve Connect App from your app store.
Hit the subscribe button on your preferred platform and make sure you don’t miss out!
We may debate whether it was Peter Drucker who first made the statement “if you can’t measure it you can’t manage it” but there’s no debating the fact that, when it comes to marketing and advertising, measurement of business and brand reputation is integral to campaign management.
This week on The Doc and The Guru Podcast we chat with Media and Data Analyst Nqobile Alick Mahlangu from media monitoring agency Ornico about tracking business reputation in the media, and the importance of building trust in the marketplace.
What are the critical tools needed to measure reputation? Is it necessary to have an external party conduct primary research and data analyses, or does the collective weight of secondary data paint enough of a picture? And who does the listening? Real people or AI Bots?
In her recently published book Mission Economy: A Moonshot Guide to Changing Capitalism leading global economist Mariana Mazzucato advocates a shift from shareholder to stakeholder engagement. She asserts that for companies to maintain their reputations and build trust they need to do things 4 things • See things differently. • Do things differently. • Collaborate differently. • Redistribute profits differently.
Is this really news or do we just have to Mind the Gap?
Just manage the Reputation Reality Gap between assessed perception and the UX reality. The Trust Gap between the Informed Public and the Mass Population?
It might come as no surprise to discover that in the 2021 Edelman Trust Barometer South Africa has the worst Trust Gap in the world.
Tune and listen free to The Doc and The Guru podcast this week and find out which country has a Trust Gap score that’s even worse than South Africa.
That little piece of trivia might just turn your perception upside down.
In this podcast episode Darryl Linington is having a discussion with Arthur Goldstuck about what does faster internet mean for smart homes.
Darryl is the host for the Openserve podcast series. He is currently the editor for Tech IT Out. www.techitout.co.za is a South African-based technology publication that reports on Business Tech, Consumer Tech, Startups, Telecoms, Cloud, Gadgets, Gaming and just about any other tech you can think of.
Arthur Goldstuck is one of 22 people inducted into the Southern African Speakers Hall of Fame.
He is founder of World Wide Worx, South Africa’s leading independent technology market research Organisation. He has collaborated on this research with some of the world’s leading IT companies, including Google, Microsoft, Dell, and Intel. He pioneered Internet research in South Africa, measuring Internet access and online retail in the country in regular reports from 1997 onward.
He is an award-winning writer, analyst and technology commentator, and has been presented with South Africa’s Distinguished Service in ICT Award by the Institute of IT Professionals of South Africa.
Arthur has delivered presentations on technology trends at the world’s premier technology events, including the Consumer Electronics Show in Las Vegas and Mobile World Congress in Barcelona, and has been a judge in the Cyber category of the Cannes International Advertising Festival.
He is author of 19 books, editor-in-chief of South Africa’s longest-running online consumer technology magazine, and writes a weekly technology trends column for Business Times in the Sunday Times, South Africa’s largest-circulation newspaper. http://www.worldwideworx.com/
On this week’s fascinating episode of The DOC & The GURU Podcast, we chat with Boipelo Mabe about her interesting journey as the daughter of a taxi driver from Alex, to broadcaster, model, motivator, influencer, entrepreneur and corporate climber at Cell C.
It’s another great insight into real people telling their real stories with absolute passion and conviction. “This is my journey of using my abilities, knowledge and work to influence the world’s youth to use their unique backgrounds, talents and stories to live purposeful lives; building communities, countries, continents and a better world”.
This is one not to miss, so listen to The DOC & The GURU for Free to hear how an inspiring young South African is making her vision come alive – EXPLORE, DREAM, DISCOVER.
personalbranding #believe #success #beinspired
In this episode, we’re in conversation with Geo West, owner and founder of the Happy Cat agency in the UK, where they implement campaigns for brands of all sizes and provide training programmes for influencers and brands. She started her influencer marketing career over 10 years ago, working behind the scenes with some of the biggest content creators in the world.
Grab a coffee and listen as we discuss: • The rise of expert influencers • How influencer tiers are blurring and what we should be looking at when identifying influencers for campaigns • Why relatability and authenticity are king
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Geo here: https://www.happycat.agency/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
Check out this week’s podcast where We get to speak to Daniele Joubert who is the Eater Growth Lead, for Uber Eats South Africa.
Creating the future of food delivery takes empathy, innovation, and an appetite for complex logistical challenges. Uber Eats taps into the phygital space of taking the restaurant seamlessly into homes with the use of technology.
We will delve into some of the local insights and stories surrounding Uber Eats and why this business model is gaining traction in SA.
On this week’s episode of The DOC & The GURU Podcast, we chat to another one of SA’s Marketing Rising Stars, Arye Kellman, the Co-founder and Chief Creative Officer of TILT, an influencer marketing and digital agency.
In another great discussion, we hear about his personal and business journey, his philosophy of human-first and putting people ahead of profits, the need to really understand your business, to believe in what you are doing and not to be intimidated by others, the importance of having a brutal simplicity of thought and to employ a combination of Mad Math and Mad Men.
So, to hear what blue-chip clients like Colgate, Kellogg’s, Virgin Atlantic, Disney, Nespresso and others saw in TILT, along with high-profile influencers like Bryan Habana, Maps Maponyane and the All Blacks rugby team, listen in.
Don’t miss out, be part of the discussion and subscribe for Free to The DOC & The GURU podcast.
influencermarketing #digital #media #podcast
In today's episode Darryl Linington has an interesting discussion with Marco Cocomello. They talk about why the internet and our routers are not working at times, how to troubleshoot and the benefits of fibre.
Darryl is a Technology Journalist, Editor, and Photographer who began his journalistic journey in 2009.
Darryl is currently the editor for Tech IT Out. www.techitout.co.za is a South African-based technology publication that reports on Business Tech, Consumer Tech, Startups, Telecoms, Cloud, Gadgets, Gaming and just about any other tech you can think of.
Marco is the managing editor of the renowned South African gaming and entertainment site, Glitched Africa. He is an all round geek, gaming obsessed and always looking for new tech to play with. He likes long walks through Skyrim and pineapple on pizza. Marco can be found on marco@glitched.online
Visit our website at openserve.co.za, or connect with us on LinkedIn and Facebook to see how we are connecting South Africa and beyond to our high-speed broadband infrastructure. Download the Openserve Connect App from your app store.
Hit the subscribe button on your preferred platform and make sure you don’t miss out!
From ‘Only Coke Can Do’ to ‘Money Secrets’ and a whole lot in-between, don’t miss this week’s episode of The DOC & The GURU Podcast. Here we chat with another one of SA’s Marketing Rising Stars, Lisa Mains-Sheard, the Digital Marketing Manager at Nedbank.
In another great session, we hear about her business journey from Aqua Agency, onto Coca-Cola where she worked on exciting international campaigns including the 2018 FIFA World Cup, to her current role at Nedbank where she’s managing the bank’s Financial Wellness Digital Initiatives.
So, to hear what a self-described digital native with an obsession for social media, creative content and purpose-led marketing is up to, listen in. We chat about the critical work around financial education and aiming to help South Africans actively change their everyday money behaviours – from ‘money experts who do good’! And one of the great lessons for marketers out there – move from storytelling to storydoing.
Don’t miss out, be part of the discussion and subscribe for Free to The DOC & The GURU Podcast.
digital #marketing #media #podcast
In today’s episode, Darryl will be talking to Ryan Noik about how connectivity is allowing one to be economically active.
Darryl is a Technology Journalist, Editor, and Photographer who began his journalistic journey in 2009
Darryl is currently the editor for Tech IT Out. www.techitout.co.za is a South African-based technology publication that reports on Business Tech, Consumer Tech, Startups, Telecoms, Cloud, Gadgets, Gaming and just about any other tech you can think of.
Ryan Noik is the Managing Editor for TechSmart Media Communications (TechSmart.co.za), covering all aspects of technology related topics, news, and reviews, and run FutureFocus, a social media channel that looks at major innovations in the tech space and beyond. He is also a senior IT journalist, photographer, copywriter, and content creator with nineteen years’ worth of experience working on newspapers, magazines and online publications.
Visit our website at openserve.co.za, or connect with us on LinkedIn and Facebook to see how we are connecting South Africa and beyond to our high-speed broadband infrastructure. Download the Openserve Connect App from your app store.
Hit the subscribe button on your preferred platform and make sure you don’t miss out!
In this episode, we’re in conversation with Jeanine Rainier. She is a Gen-Z and millennial marketing maven and is a key role-player in the evolving South African influencer marketing space. Currently, General Manager at TILT, Jeanine is an influencer marketing guru and expert in authentically translating brand objectives in a digital space.
Grab a coffee and listen as we discuss: • Peer-to-peer vs traditional marketing. • Why it’s important for brands to build emotional relationships with their customers. • Using story-telling to connect to customers.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share. Connect with Jeanine here: https://www.linkedin.com/in/jeanine-rainier-39780849/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
Check out this week’s episode with our guest Nunu Ntshingila, Head of Facebook Africa, talking about the Next Frontier from a Facebook perspective on what is driving humanity today. One is the idea of a much more connected world and the second is the technologies that are enabling change.
Nunu gives us insights into the top three trends which she believes will have a huge impact on how brands will operate both within a public and private space in the future.
You cannot afford to miss out on this conversation. Tune in now!
Jeremy Maggs – Is that your final podcast?
The man needs no introduction. Veteran TV news anchor Jeremy Maggs is without doubt one of South Africa's most recognizable and charismatic media personalities.
As the iconic face of eNCA News and the host of the massively successful TV gameshow Who wants to be a Millionaire, Jeremy is the media alchemist who turned the words “Is that your final answer” into a golden South African catchphrase. And that just happens to be the catalyst for the title of his recently published book My Final Answer.
In this episode of The Doc and The Guru Podcast we chat with Jeremy Maggs about his 30 something years as a journalist and TV personality and the changing face of Television and News reporting in South Africa. Listen in and subscribe #free to The Doc and The Guru Podcast as we talk about Maggs on Media the world’s longest running TV show about all things media as we learn why the Maggs 24hour Rule on news reporting is no longer relevant in a digital media landscape.
Did Jeremy Maggs sleep with Richard Branson? How did Jeremy become a piece of trivia on a Chappies bubblegum wrapper?
All this and more on this weeks #DocGuruPodcast
We are delighted to introduce the first of our Special Edition Society’s Super Heroes Podcasts to commemorate the launch of WMACA’s Athletes Against Child Abuse. Athletes Against Child Abuse is dedicated to creating awareness and education in safeguarding children in the sports environment, and providing victim centric advocacy in the fight for justice. Co Founders Olivia Jasriel and Debbie Wade joined us in studio and share their stories of courage. Both women are survivors, trailblazers, warriors and advocates for child rights. Olivia and Debbie are sportswomen who competed at an international level – Olivia is a tennis player and Debbie is a swimmer. "Children should be free to participate in sport in a healthy, safe environment free of discrimination, abuse and sexual violence."
On this week’s episode of The DOC & The GURU Podcast, we chat to another one of SA’s Marketing Rising Stars, Robyn Hobson, the Brand Custodian at Mobile Guardian where she is responsible for both marketing and sales. We discuss the important work that Mobile Guardian is doing, as a global company focused on improving education through technology, and how this is paving the way for the future of learning with ‘classroom to cloud’.
In another very interesting podcast, we examine her career and how she started out as a blogger to working at a tech start-up, from managing digital media for some really big clients from her lounge to leading a social media team and working on large-scale 360-degree campaigns, to returning to the classroom to do her MBA, and now being part of the leadership team at Mobile Guardian.
Robyn also talks about how marketing and sales should be closer, the importance of getting the buy-in from different people in projects, to recognising and appreciating that there are alternative ways of working and she offers some really great advice to young marketers out there - always stay curious.
There’s a lot more to our chat, so don’t miss out and subscribe for Free to The DOC & The GURU podcast.
education #digital #marketing #media #podcast
The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely. In this episode our guest, Antonio Petra who has been in the digital and marketing environment for over 20 years, and is a specialist in strategy, marketing, analytics, and measurement will cover whether data stifles creativity or enhances it. . Don’t miss out, tune in to the conversation now.
Wednesday 28th April is Guide Dog’s Day. Guide Dogs make the world a better place for their owners. HOD of Puppy Raising at the South African Guide Dogs Association – Joel van Stavel, and Puppy Raiser – Tammy Visagie joined us in studio accompanied by special guest starts – Kingston and Ginty. “Inside every Guide Gog beats the heart of a Puppy Raiser”. Joel and Tammy chat about the significant impact and importance of Puppy Raisers and that it takes an extraordinary dog to give someone an ordinary life.
In this episode we’re in conversation with Phelokazi Mbude, Multi-media journalist who currently writes for W24. She is deeply invested in elevating stories about women. Writing across beats, you will find her byline on stories about digital media trends, personal wellness and alternative fashion and beauty.
Grab a cup of coffee and listen as we discuss: • The shift in media consumption by the public during the pandemic and why brands should adapt. • The rise of the relatable micro influencer. • Why short-from video is popular.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Phelokazi here: https://www.linkedin.com/in/phelokazi-mbude-051166b3/ or https://www.instagram.com/phelo___m/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
Tuesday 27th April is Freedom Day, the anniversary of South Africa’s first non-racial election of 1994. We feature power couple - Barney and Melany Andrews. Melany speaks of living a life of impact with the goal of creating a life of freedom – free from hate, violence, bullying, poverty, inequality and social ills. Barney, “If all of us do our little bits we can eat this elephant and fix South Africa together no matter our backgrounds; Race, Politics, Religion, Gender, Sexual Oriental or Level of Education, all of us have a role to play and a contribution to make - our country has the resources and the people to deliver on its true potential "....for ALL who live in it". Harambee - Let's pull together.
There is no terrain on the traditional media landscape that has been more scrutinized than TV expenditure. Every cent. Every spot. Every rating point has to be accounted for. TV post campaign analysis has virtually created the twilight zone that is media auditing.
So what happens when you buy a spot that appears to have no audience? In this episode of The Doc and The Guru Podcast we chat with Kelvin Storie – Principal: Media Strategy & Insights DSTV Media Sales about the crucial issue of Zero Ratings (ZR).
DSTV Media Sales recently hosted a live industry webinar to outline the scale of the issue and to address some of the contributing factors and planned solutions. In this episode Kelvin Storie unpacks some of the key issues arising from that webinar.
What is a Zero Rating? Does a ZR automatically imply a lower audience? Is it a technical issue or does it simply reflect the reality of streaming and video consumption on other platforms? Is this a global phenomenon and how do we compare against global norms? Are we outliers or just on a different point of the path being travelled by other countries?
Listen in and subscribe free to The Doc and The Guru Podcast and find out how to apply the 6 Prawn Theory to your #media and TV planning today.
MediaAuditing #TV #Television #StreamingTelevision #ZeroRatings #Procurement #Marketing #ROI
When it comes to TV sponsorship the TV viewer’s no fool. She’s your wife.
Should James Bond drive a Toyota? Is Heineken Zero really a beer? Is it okay to pinch someone’s bum on Clubhouse? All this and more on the Doc and Guru podcast this week.
In this episode of the Doc and The Guru podcast we chat with Virginia Hollis. The founder of the boutique media agency Magnetic Connection and co-founder of G2 Connection, an agency which specialises in providing clients with curated content and sponsored brand integration into TV shows.
Mzansi’s First Lady of Media answers some of our questions and concerns about sponsored content on TV. Is TV sponsorship still a soft media option or can it be used to drive measurable outcomes? Well it seems like shoppable media and TV sponsorship are not mutually exclusive after all. So listen in and subscribe #free as we talk about the sponsorship principle Buy Small and Leverage Big and the need to ensure that your branded sponsorship is written into the script and creative narrative right from the start.
You might be able to get James Bond to drive a Toyota but remember - the TV viewer’s no fool. She’s your wife. With apologies to David Ogilvy.
In wild rollicking ride across the media landscape from the brothels of Pompei to the darkest corners of Awkward Park, we unpack the latest trends in media inflation and reveal some of the darkest secrets of SABC TV buying in the 70s.
Was Churchill right? The longer we look back the further you can look forward. No better person to answer this question than the guest on this episode of The Doc and The Guru Podcast Mike Leahy. A dyed in the wool media guru in his own right Mike Leahy has filled some seriously big chairs in the media industry over the past 4 decades.
Mike Leahy is founder and CEO of Media Manager which was the first online media rates database in South Africa. And in this episode he unpacks some of the media investment and inflation trends in Mzansi from the latest Media Inflation Watch report.
Has media priced itself out of the game? Is there a future for Cinema and Print?
Tune in, listen and subscribe #free to The Doc and The Guru Podcast and tell us whether you agree that all the pandemic has done is condense the natural evolution of media. And that whatever media trends we see happening in media through Media Inflation Watch are really just the symptoms, not the cause.
And finally in this episode. The big reveal!
Find out whether @mzansimedia really is Africa’s oldest surviving media planner.
In this episode we’re in conversation with Pieter Groenwald and Murray Legg. Pieter is a qualified Chartered Accountant who fell in love with the media world and for the last 11 years his focus has been on influencer marketing. He founded theSALT, the first to market nano influencer channel in SA, which is being rolled out internationally at the moment as a technology solution. Currently, he’s the CEO of SA's #1 Influencer Marketing Group at Nfinity, helping brands to capitalise on "trusted referrals" through influencer marketing.
Murray, an engineer by trade is an ambitious entrepreneur in the marketing, fintech and ecommerce sectors and also one of the founders of Webfluential. He describes himself as “a gritty, commercial thinker with a flair for seeing the impact of technology in industry well ahead of the consensus view.”
Grab a coffee and listen as we discuss: • Why nano influencers have become more popular over the last 2 years. • The role nano influencers play in campaigns. • The tech Murray and his team designed specifically for nano influencers and why this is important for brands. • The role that tech plays in legitimising influencer marketing.
Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Pieter and Murray here: https://www.linkedin.com/in/pieter-groenewald/ https://twitter.com/murraylegg
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
In this episode we chat to Garth Rhoda, Managing Director at Detonator Media SSA & UK, Director at Africa Media Alliance SSA and AMA Digital Media UK (TAPTAP Digital), about how brands are slowly becoming immersed into gaming.
Did you know, South Africa is one of the largest video game markets in Africa. Gaming has overtaken the market in movies and music in the country in the last 12-18 months.
We are going to smash some stereotypes around gaming and bring you a fresh approach on how to fully leverage this platform.
On this week’s The DOC & The GURU Podcast, we wrap-up the recent Marketing Achievement Awards by highlighting and discussing a few of the winners and the lessons that we can learn from them. So hear about how the Top of the Class impressed 60 judges in 15 categories by blending the art and science of marketing, to ultimately benefit their customers and take their companies forward. You can see the complete list of winners at https://marketingawards.co.za/
In the second part of our show, we are joined by a very special guest and Winner of the Rising Star of the Year Award, Serisha Pillay, Senior Marketing Manager at Discovery Limited. Here we chat about her winning entry that included the Discovery Run Series, an innovative use of social media and International exposure with the Vitality Running World Cup. We also talk about her journey so far and valuable lessons on how to thrive in the corporate world.
So again, don’t miss out and listen to The DOC & The GURU Podcast with our ever-interesting guests – all for free!
marketing #awards #excellence
World Autism Awareness Day celebrates the unique talents of those with Autism, while putting a huge focus on the warm embrace and welcome that these skills deserve through community events around the globe.
We were joined by two brilliant and inspirational women – Susan Daly and Dr Dee Blackie. Sue describes herself as not trained or prepared for Autism, she says she is a work in progress. She is mom to 24 year old Cairan and 22 year old Heather. Cairan is Autistic and throughout his life, Sue has been a pioneer in seeking solutions for Cairan’s health care, education and in ensuring that he is in a fulfilling and nurturing adult care program. Dr Dee Blackie transitioned from the corporate world to the world of child protection 10 years ago. Dee developed Courage to increase awareness and understanding of child protection challenges in communities to improve the gate-keeping function of child protection organisations across the globe. Dee has just been awarded her PhD from WITS, her research focuses on childhood learning disabilities and neurodevelopmental disorders.
We talk about increasing understanding and acceptance of people with Autism and how we can inspire a kinder, more inclusive world.
Are you all sitty comftybold two square on your botty? Then I'll begin!
Now of course all you woke music aficionados will recognise this as the intro line to the story of Happiness Stan from the iconic 1968 album Ogden’s Nut Gone Flake. More than that though, it’s also the proper way to start telling a story.
And why not! Because this week on The Doc and The Guru podcast we are joined by two masters (or is that mistresses?) of the oral traditional. Story tellers Lynn Joffe and Thandi Ngwenya from the agency Creatrix. Both strong believers that brands need to go beyond hard sell commercial messaging and become part of the broader conversation, they also buy into the power of the oral tradition to generate positive change.
If you want to learn about a culture, listen to the stories. If you want to change a culture change the stories. Michael Margolis – CEO Storied But it’s not just about using indigenous language on ALS radio though. It’s also about cultural nuance and expression. Strong believers in the power of broadening the narrative The Creatrix team has explored all facets of the oral traditional as a creative device. Music. Industrial theatre. Even children’s books.
But wait there’s more!
Listen in #free to #TheDocAndTheGuru podcast this week - available on all your favourite podcast platforms – and we’ll throw in a bonus live appearance from Wanda B. as she talks about her the story of her life in her recently published novel The Gospel According to Wanda B. Lazarus. What’s going on with Wanda B. and Stephen Fry you ask? Well now! That would be a story worth telling a story wouldn’t it.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
In this episode we’re in conversation with Dan Brocklebank, who is the Lead Social Media Analyst at Wunderman Thompson. He’s worked on some of Africa’s biggest brands and currently works on one of the leading banks. Grab a coffee and listen as we discuss: • The importance of using data to create impactful and effective influencer campaigns. • Using data to find your brand’s organic advocates on social media. • How data can help your brand find the perfect influencers for your campaigns and tell you what platforms, content formats and messaging should be used. • The shift in media consumption by the public over the pandemic and why brands need to pay attention.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by Coffee Monster. The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty POINTS across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye. Download the app today.
Please remember to subscribe to the podcast and share.
Connect with Dan here: https://www.linkedin.com/in/daniel-brocklebank-5a69b39/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
In this week's podcast we host two leading industry experts; Chris Roper, deputy CEO for Code for Africa, and director for the African Network of Centres for Investigative Reporting as well as Nevo Hadas, partner at dY/dX with over 20 years of digital industry experience.
Chris and Nevo chat to us about the importance of digital ad fraud and how much underlying weight it really holds. Its an iceberg and we only just scratch the surface. Ad fraud is destabilising media while brands fund fake news. We learn that brands should be more demanding and investigate the quality and value within their media buying ecosystems.
Don't miss out, tune in now.
For some #marketers #advertisers and #media strategists in Mzansi the demise of AMPS in 2015 is viewed as the end of the world. For others it signals the start of a Brave New World. Either way the reality is that the post-AMPS media and #research landscape consists of a range of databases, each one representing a distinctively shaped piece in the holistic #marketing and media jigsaw puzzle.
Today on The Doc and The Guru Podcast we chat with Marketing Research Foundation CEO Johan Koster about the launch of the Marketing All Product Survey (MAPS). Five years in the melting pot MAPS – often erroneously referred to as the replacement for AMPS - was released to subscribers last week.
Now all interested parties in the industry are invited to attend the launch of MAPS on 25th March. Just click on this link and you’ll make the synch.
MRF MAPS LAUNCH 25 MARCH 10H00
The new MRF MAPS will provide insights on products and brands, intermedia comparisons and a host of other consumer behaviour measures. The MAPS questionnaire has been modernised and reengineered to marketers’ current needs, making it a big step-up and in many instances even a step-away from AMPS.
For an insight into the fieldwork conducted between July and December listen in The Doc and The Guru in conversation with Plus94 CEO Sifiso Falala earlier this year.
A subscription-funded research survey and database MAPS is managed by the MRF and is funded and controlled by marketers under the auspices of The Marketing Association SA. This funding model allows subscribers input into the scope and content of the research and all parties interested in subscribing to MAPS should contact the MRF for relevant details.
So, join us #free on The Doc and The Guru Podcast and as we map out the future with MAPS.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
On this episode of The Doc and The Guru podcast Broadcast Research Council CEO Gary Whitaker explains how the new Radio Audience Measurement Survey (RAMS) will ensure audio and radio listening measurement will be made Future Ready in 2021.
For the past few years the quarterly release of RAMS listenership figures has been about as interesting and immovable as Margaret Thatcher’s hairdo. But all that is set to change when the Broadcast Research Council (BRC) releases the new RAMS audience data later this year.
Join us on the Doc and Guru Podcast as we chat with BRC CEO Gary Whitaker about the recent appointment of Ipsos to roll out the new RAMS research.
In the past RAMS was solely based on an initial face-to-face interview (CAPI method) and a manual 7-day listening diary. But the new RAMS data collection process is set to do the unthinkable.
DITCH THE DIARY
The new methodology will be based on a Computer-Aided Telephonic Interview (CATI method) which will be conducted monthly (n=36 000 on a rolling 12-month basis) and a parallel Ipsos MediaCell Passive Listening Panel which will track real time linear broadcast and digital audio consumption of 4,000 panellists each weekly.
This episode comes with a #SpoilerAlert. If you were hoping to trend your listenership figures from BRC_RAMS 2020 think again. Spoiler Alert - When it comes to radio audience measurement 2021 is Year_1. You just have to push the reset button.
If you don’t know your CATI from your CAPI listen in #free to this episode of Doc and The Guru Podcast. Subscribe #free. We’re available on all your favourite podcast listening platforms.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
Sunday 21st March is World Down Syndrome Day. Super Hero Parents – Rob and Amy Portman share authentically and generously their journey with their typical son – Trey, and a-typical daughter Nova. When asked what Down Syndrome is, Rob responded, “the most beautiful thing in the whole world”. Amy added, “my daughter is two and a half, she is my greatest teacher, my biggest cheerleader, and my smile therapist, I would do anything for her and never want to change anything about her”.
Saturday 20th March is International Day of Happiness. International Day of Happiness celebrates the importance of happiness in the lives of people around the world. It’s a day to be happy! I am in conversation with Kim Potgieter. Kim is considered one of South Africa’s leading authorities on holistic Financial Planning in the retirement sector. She is passionate about merging a client’s goals and dreams with their financial plan to enable a life filled with inspiration, meaning and happiness. We talk money and happiness, vulnerability, the joy of giving back, and the little voice in our heads! Kim shares her wisdom on what we have learnt a year into COVID and packing a new suitcase, leaving behind the baggage that no longer serves us.
World Sleep Day is on Friday 19th March, the slogan for the 14th annual World Sleep Day is Regular Sleep, Healthy Future. The effervescent Joni Peddie takes us through the science of sleep, and that our beds should only be used for sleeping, sex or reading a paper novel. As a Professional Speaker, Executive Coach and Strategic Facilitator, Joni is determined to build awareness about sleep being the key to good health, mental, physical and emotional well being.
In our 5th and final episode of our 5-part mini-series on the Marketer of the Year Finalists at this year’s Marketing Achievement Awards, we chat with Thulani Sibeko, the Chief Brand and Marketing Officer at the Standard Bank Group. So listen in to hear from the Best of the Best as we cover a range of interesting topics.
Amongst other things, we chat about one of his biggest and bravest projects (compounded by Covid and lockdown) being the repositioning of Standard Bank and the new tag line of ‘It Can Be’. We discuss how it happened, the thinking behind it, the link to the business purpose of driving Africa’s growth, and Thulani’s comments around dreamers, believers and doers.
And then another big and very public decision was to exit the high-profile Cricket South Africa sponsorship. We chat about the decision that led to it and where is he going to focus his sponsorships now, especially with the emotional attachment that ‘passion branding’ and sponsorship brings to fans (customers) etc.
We also talk about Thulani’s approach to marketing with a particular emphasis on internal marketing and how he includes all employees to buy-in and ‘live and love the brand’. He also shares some valuable marketing advice that can be applied in 2021 and beyond.
So, don’t miss out and listen to the entire series for free on The DOC & the GURU Podcast.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
marketing #media #awards
In this episode we’re in conversation with Gordon Glenister, Global head of Influencer Marketing, BCMA.
Grab a cup of coffee and listen as we discuss: • How we’re getting better at measuring ROI in the industry. • Why working with professional influencer marketing specialists can make or break a brand’s campaign. • Tapping into influencers’ creativity and content to use in brand campaigns off social media. • Influencers and ecommerce – the way of the future. • Why scripting influencer content does not work. • WHO using influencers to effectively reach younger generations, who does not necessarily watch TV or read print media, with their COVID messaging.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by Coffee Monster https://web.facebook.com/CoffeeMonsterSA. The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty POINTS across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye. Download the app today.
Please remember to subscribe to the podcast and share.
Connect with Gordon here: https://www.linkedin.com/in/gordonglenister-influencermarketing-membership-speaker/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
Check out this week’s podcast with Greg Bailie where he talks to us about how brands are embracing TikTok as a marketing channel. There is no denying the splash TikTok is making by creating a new world of online sharing. The platform allows users to fully express themselves by creating and curating something unique in a matter of seconds. According to the 2020 Social Media Landscape, there are about 6mil users on TikTok fast catching up with other social media platforms. Tune in now and find out how brands are jumping in and being part of user generated content trough TikTok in South Africa.
In the 4th episode of our 5-part mini-series on the Marketer of the Year Finalists at this year’s Marketing Achievement Awards, we chat with Bernice Samuels, the Group Marketing Executive at MTN. So listen in to hear from the Best of the Best as we cover a range of interesting topics.
Amongst other things, we chat about her marketing approach as being deliberate, disciplined and strategic, where she elaborates to say that; many marketers lack that, there is not enough focus on the customer, marketing is more than just advertising and that marketers need to better-understand the other important aspects like pricing, product development, sales channels etc. and that subsequently the profession is losing its integrity.
We also discuss one of the biggest and most important projects of 2020; creating and launching the ‘WearItForMe’ mask campaign for MTN Group in 41 languages across 20 countries, simultaneously across all media channels - all during lockdown. Bernice also shares some very valuable marketing advice that can be applied in 2021 and beyond.
So, don’t miss out and listen to the entire series for free on The DOC & The GURU.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
marketing #media #awards
In the third episode of our 5-part mini-series on the Marketer of the Year Finalists at this year’s Marketing Achievement Awards, we chat with Doug Place, the CMO of Nando’s Africa, Middle East and India. So listen in to hear from the Best of the Best as we cover a range of interesting topics.
Amongst other things, we chat about how Nando’s is always so visible and topical, with a much smaller budget that their major competitors - how to maximise your marketing spend to get a higher share of voice. Nando’s is certainly part of South African culture with its challenger brand status, quirky nature and ongoing commentary. But having watched the brand for years, we get the sense that it has changed and is now questioning serious societal matters in a more purposeful manner e.g. ‘You People’, ‘Not Sharing is Caring’,’ Economic Quarter’, ‘Mnzansipoli’ etc. and has become more of ‘the voice of the people’ as opposed to just being funny for the sake of it.
We discuss the very important aspect of culture and internal marketing, how marketers need to spend more time listening and not just taking, and Doug also shares his overall approach to marketing and some very valuable pieces of marketing advice that can be applied in 2021 and beyond.
So, don’t miss out and listen to the entire series on The DOC & The GURU for free.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
marketing #media #awards
In the second episode of our 5-part mini-series on the Marketer of the Year Finalists at this year’s Marketing Achievement Awards, we chat with Khensani Nobanda, the Group Executive for Marketing and Corporate Affairs at Nedbank. So listen in to hear from the Best of the Best as we cover a range of interesting topics.
Amongst other things, we chat about how she has been described as a breath of fresh air in the oak-panelled boardrooms of Nedbank, her personal approach to marketing and what she brought to the bank in growing people, teams and the brand. We discuss the very important work around financial literacy (and talking honestly about money) with ‘Money Secrets’ and ‘See Money Differently’ – and encourage listeners to take the financial quiz on the Nedbank site. Khensani also shares the vision for the Foundation and advice to young marketers as well as very important practical marketing insights that can be applied in 2021 and beyond.
So, don’t miss out and listen to the entire series on The DOC & The GURU for free.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
marketing #media #awards
This is the start of a 5-part mini-series on the Marketer of the Year Finalists at the year’s Marketing Achievement Awards, and we kick off by chatting with Heidi Brauer, the CMO of Hollard. So listen in to hear from the Best of the Best as we cover a range of interesting topics. Amongst other things, we chat about how to maximise your marketing spend and share of voice, and how Hollard (with a much smaller budget that their competitors), broke into the Kantar Brand Z list of Top 30 Most Valuable Brands in SA.
Hollard is renowned for its positive culture and being purpose-led with the business objective of ‘creating and securing better futures’ – we discuss this in more detail with Heidi elaborating on some initiatives like the Daredevil Run, Instastory Books and A Better Future Starts With Hello.
Heidi is also known as the ‘Brand Mama’ and has said that it takes a village to raise a brand and we chat about her overall approach to marketing, with practical advice for marketers of today and tomorrow. So, don’t miss out and listen to the entire series on The DOC & The GURU for free.
marketing #media #awards
In this episode we’re in conversation with Mike Stopforth, well-known entrepreneur, a start-up investor, an author, global speaker, and a disruption and innovation advisor on a number of corporate boards.
Grab a cup of coffee and listen as we discuss:
• Digital transformation and what it actually is and how influencer marketing fits into the equation. • The reason for scepticism in influencer marketing and why it’s wrong. • Most brands’ lack of understanding of how influencer marketing contributes to sales. • The trick brands are missing with their own customers.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by Coffee Monster (https://web.facebook.com/CoffeeMonsterSA ). The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty POINTS across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye. Download the app today.
Please remember to subscribe to the podcast and share.
Connect with Mike here: https://www.linkedin.com/in/mikestopforth/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
In this week’s podcast we have Jacqui Maroun, Chief Experience Office at VMLY&R, talking about customer experience and the future of marketing.
Jacqui believes that great customer experience is the most important ingredient for a brand. Deep empathy and design thinking can be used to rewire your organisation and your customer touchpoints in transformative ways, with positive results for customers and the bottom line.
She shares her views on the challenges being experienced by consumers and how brands can create more meaningful experiences. Don’t miss out, tune in now!
On this episode of The DOC & The GURU Podcast, we chat with Peter Khoury, the Chief Creative Officer at TBWA Hunt Lascaris, and congratulate him on recently being voted the Most Admired Creative Leader in SA 2020 - AdFocus Industry Leader of the Year 2020 FM AdFocus Awards – Industry Leader: Peter Khoury (businesslive.co.za)
In a very interesting interview we cover a host of topics that include; the nurturing and building of creative talent and high-performing teams, working on high-profile campaigns like the ‘WearItForMe’ mask initiative for MTN Group in 41 languages across 20 countries, simultaneously across all media channels - all during lockdown, the way forward for creative agencies, how has work from home affected the creative process, traditional agencies vs consulting firms, the need for better and more open communications between all parties (agencies and clients) and advice for young creative talent coming into advertising.
Don’t miss listening to and learning from the best creative leader in the business for free on The DOC & The GURU Podcast.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
creative #advertising #marketing
As we enter 2021, the media world finds itself at a significant turning point – politically, economically, technologically and socially. What comes next? It's never easy to predict, and especially so this year.
This week on The Doc and The Guru Podcast we chat with Karin du Chenne - Chief Growth Officer Kantar AME about the Kantar Media Trends and Predictions 2021 Report and the trends that will impact media and communications in 2021.
The podcast explores key findings - from ACR (Automatic Content Recognition) to SVOD - that can help you build richer connections with your audience, your consumers and your clients, to drive business growth through 2021 and beyond.
Want to know which global brand experienced the greatest worldwide sales growth during the Covid crisis? Find the key to developing a partnership mindset? Discover who's the real Silver Surfer and whether a TV rating really is a TV rating?
Listen in and subscribe #free to The DocAndGuru Podcast and download your #free copy of the Kantar Media Trends and Predictions 2021 Report.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
World Day of Social Justice is on the 20th February, the purpose of the day is to focus on the plight of social injustice throughout the world and recognises the need to promote efforts to tackle issues such as poverty, exclusion, employment, gender equity and access to social well-being and justice for all. What an honour to be in conversation with Mark Heywood, human rights and social justice activist. Mark is the founding co-editor of the new civil society / social justice segment of South Africa’s most widely read online news source Daily Maverick – Daily Citizen.
Zero tolerance for any form of ad-fraud is a cornerstone of the WFA Global Media Charter. There must be compensation for any and all forms of media non-delivery.
Against that backdrop the need for third party verification would seem to be self-evident. And yet auditing and campaign tracking is by no means a ubiquitous practice.
Is ad fraud and media non-delivery even an issue in South Africa? This week on The Doc and The Guru chat with Andrew McFarlane and Quentin Stewart from AFSTEREO. Established in 2004 AFSTEREO is a leading South African supplier of real-time radio, TV advertising and music tracking data to all facets of the #media, #marketing, #research and music industries.
Listen and download #free this week’s The Doc and The Guru podcast as we explore the roots of tracking technology and more recent #digital innovations in strategic content and context evaluation.
In the 60s we believed Marshall McLuhan when he said The Medium is the Message. In today’s platform-saturated media landscape we now realise that The Message is the Message. Proving that you’ve delivered an ad is non-negotiable. Proving that you delivered it to the right destination is the real communication challenge.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
In this episode we’re in conversation with Rupa Shah, Founder and Director of Hashtag Ad Consulting in the UK.
Grab a cup of coffee and listen as we discuss: • Why disclosure in influencer posts is important for brands and influencers. • Do consumers understand the labels influencers use to disclose brand partnerships? • Is it the responsibility of influencers or brands to ensure transparency and disclosure? • Does public naming and shaming work?
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by Coffee Monster. The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye. Download the app today.
Please remember to subscribe to the podcast and share.
Connect with Rupa here: https://www.linkedin.com/in/rupa-shah-hashtag/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
Check out this week’s podcast with Sam Tomlinson Partner at PWC leading the Marketing and Media Assurance Teams in the UK and has been working with brands across the world including SA - assessing the impact and providing workable solutions around this issue.
The impending death of the third-party cookie is already raising widespread concerns. Industry leaders have speculated what it means for the future of advertising while technology companies must adapt to new products and solutions.
The advertising ecosystem relies on the consumer, the publisher and the marketer. Whilst all must adapt to the changing environment, the marketer is a key investor now faced with finding a solution to this challenge. The four major challenges for marketers is going to be reach, personalisation, campaign optimisation and performance measurement.
So, how should marketers navigate? Tune in to find out!
The 14th February is Donor Day, a day that celebrates people who have helped save people’s lives by donating blood, marrow, tissue, and organs. It’s a day that drives home exactly how amazing and giving the human spirit is because it pays tribute to so many people who have donated of themselves, often to help save the life of someone they’ve never met. Our Super Hero is Alice Vogt. Alice is the Co Founder of Tell – Transplant Education for Living Legacies. Alice was born with Cystic Fibrosis, and had a double lung transplant in 2008 at the age of 23, and then again in 2017 at the age of 33. She is the first person in SA to survive two bi-lateral lung transplants, and has participated in three World Transplant Games. Alice shares with us that her lung transplants didn’t give her a second chance, but rather a first chance – to breathe and lead a life of meaning.
If AMPS MAPS PAMS RAMS and TAMS sound like old South African car license plates to you, then this week's The Doc and The Guru podcast is where you need to be as we chat with Nicola Baird Project Manager of MAPS about the release of the first wave of Marketing Research Foundation MRF MAPS database and Sifiso Palala CEO of Plus94 Research about the recent PAMRO online conference which unpacked the theme of Actionable insights for Africa.
In this podcast we talk about actionable marketing and advertising insights for the South African market, and all things media and research. From SEM segmentation to the sustainability of face to face interviewing and the viability of passive audience measurement in Africa.
What does the future hold for independent home-grown African research groups? Can they compete with the big players in a post Covid19 landscape where the high tech and online research formats challenge the sustainability of traditional face to face interviews.
Not sure how the Plus94_MAPS face to face interview plays out in the real world? Check out the Plus94_MAPS link draw your own conclusions.
Listen in and subscribe #free to the Doc and Guru podcast each week for more unique insights on #marketing #advertising and #media in South Africa.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
Who said there's no such thing as a free lunch? Or even a free university sanctioned marketing textbook?
In this week's The Doc and The Guru podcast we are joined by James Lappeman (PHD) Co-editor of the first online edition of Marketing to South African Consumers.
Published by the UCT Liberty Institute of Marketing in collaboration with the Centre for Innovation in Learning and Teaching at the University of Cape Town and the International Development Research Centre, Ottawa, Canada this edition of Marketing to South African Consumers is available as a free download. Just click on the link.
Marketing to South African Consumers is written by marketing academics, professionals and students and is relevant to any marketer or business owner who would like to gain more understanding of marketing in general and South African consumers in particular.
Listen and #subscribe #free to The Doc and The Guru as we chat with James Lappeman about some of the highlights of the book and how UCT Liberty Institute of Marketing is preparing marketers for the challenges that we face in a digital post #Covid19 landscape.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
marketing #UCT #southafricanconsumer
In this final episode, we look into the future with Dave Govender, CEO of Bravo Group, and explore what happens as the romanticism of Working From Home (WFH) fades. We explore how we can integrate home back into the office and create a hybrid of the two. What do we need to make people comfortable at home or in the office and how the essence of local manufacturing has taken off from COVID and brought people back to supporting their roots.