Making Good: Small Business Podcast: Recent Episodes
Lauren Tilden
Want to make money, do something you love, AND make the world a better place? You're in the right place. Making Good is the podcast for small business owners who want to make a big impact. This podcast is about two things: building a strong small business, and using it as a tool for good. We cover topics like marketing, business philanthropy, finding community, doing purpose-driven work, mindset - and everything in between. If you have (or want) a small business and life that make a difference, this podcast is for you. I'm your host, Lauren Tilden, ex-corporate marketer turned maker and shop owner. I'm so glad you're here.
After over two months away, I'm back — but not in the way you might expect. In this episode, I've got a big update on my business, my membership, and the future of this podcast. If you've ever felt the spark go out and wondered how to find it again, this one's for you.
NEXT EPISODE→ How I'm Planning My Best Year Yet (2026 Planning Guide) | 321
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Welcome to one of my favorite episodes of the year! In this planning workshop-style episode, I walk you through the exact system I’m using to create my best year yet. We’re not talking about vague resolutions or goals that fizzle out—we’re creating a clear, doable plan for 2026 that’s built to last.
This step-by-step framework will help you dream big, pick your North Star goal, break it into quarterly focuses, and set up the systems that keep you accountable and energized all year long. Whether you’re planning a big launch, growing your revenue, or carving out more balance in your life, this process will help you get there—with ease and intention.
NEXT EPISODE→ The Ultimate Year in Review: Your Step-by-Step Guide
SHOW NOTES→ Learn more about Xero (and get 90% off the next 6 months at the time of this episode's release!)
→ Join Making Good Happen
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In this episode, I’m guiding you through one of my favorite year-end traditions: a deep and meaningful year in review. Whether 2025 was a tough one (like it was for me!) or full of highs, taking the time to pause and reflect can bring clarity, closure, and intention for the year ahead.
I walk you through a four-part framework that helps you examine the growth, feelings, impact, and future vision of your business—and life. This isn’t just another task on your to-do list. It’s a gift to yourself and your business.
NEXT EPISODE→ How I'm Planning My Best Year Yet (2026 Planning Guide)
SHOW NOTES→ Join Making Good Happen
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Avoiding your numbers? This episode is your gentle but honest financial reset. Lauren Tilden sits down with Leah McCool of Orca Accounting to break down bookkeeping basics, common mistakes, and how understanding your numbers can actually feel empowering—not scary. If you want a calmer, clearer, more sustainable business (without drowning in spreadsheets), this is a must-listen.
NEXT EPISODE→ It’s Time to Pay Yourself | Book Club | ‘Profit First’ by Mike Michalowicz | 109
THANKS TO OUR SPONSOR→ Special Xero offer: Get 90% off for 6 months using this link. Terms and conditions apply.
SHOW NOTES→ 319: The Full Show Notes Page
FROM LEAH→ The Bookkeeping Starter Pack
→ Leah's website
→ Instagram
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You don’t need a better planner, a longer to-do list, or more discipline. You need one thing... and you might just be avoiding it.
In this final Making Good Book Club episode with Charelle Griffith, we break down The ONE Thing and talk honestly about why doing less is often the fastest path to real growth. We unpack the lies that keep small business owners busy-but-stuck, the mindset shift that changes everything, and the simple question that can instantly clarify what actually matters.
If you’re overwhelmed, juggling too much, or secretly wondering why all your effort isn’t paying off yet—press play. This conversation might be the reset you didn’t know you needed.
LISTEN TO NEXT
→ Feeling Stuck? Try a "Tiny Experiment" | Book Club | 308
SHOW NOTES
→ Episode 318: The Full Show Notes
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Ready to stop winging it and make 2026 your most focused, calm, and successful year in business? Lauren Tilden sits down with annual-planning queen Charelle Griffith to walk you through her simple 5-step framework for building a plan that actually works (even if 2025 was a tough one). Plus: a big (kinda emotional?!) announcement at the top from someone you know and love—don’t miss this one.
NEXT EPISODE→ It’s Time to Pay Yourself | Book Club | ‘Profit First’ by Mike Michalowicz | 109
SHOW NOTES→ 317: The Full Show Notes Page
FROM CHARELLE→ Annual Planning Checklist
→ Annual Reflection Questions
→ 1:1 Annual Planning Strategy Day
→ Charelle's website
→ Instagram
→ LinkedIn
→ TikTok
WHEN YOU'RE READY🌼 Join Making Good Happen
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It's time to stop the overconsumption of information, and start DOING.
In this Book Club episode, we’re talking about Lean Learning by Pat Flynn. This book is all about how to learn less, do more, and actually make progress in your business. If you tend to overconsume and underact, this one’s for you. We dive into tools, concepts, and strategies for getting unstuck and taking action—even if it’s imperfect.
LISTEN TO NEXT
→ Feeling Stuck? Try a "Tiny Experiment" | Book Club | 308
SHOW NOTES
→ You're Learning Too Much (And It's Holding You Back) | Book Club | 'Lean Learning by Pat Flynn | 316
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I've been running my business since 2017, and I've made some serious mistakes along the way. Some cost me money. Some cost me time. And one nearly cost me my entire business.
Today I'm taking off the rose-colored glasses and sharing 5 mistakes I wish I could go back and warn past-Lauren about – from chasing quick fixes that never materialized, to ignoring my finances until the debt piled up, to saying yes to so many things that I burned out completely.
If you've ever felt like you're spinning your wheels, working hard but not gaining traction, or wondering why that strategy that worked for someone else isn't working for you – this episode might just save you years of trial and error.
NEXT EPISODE→ What I Did to Break Through Burnout
SHOW NOTES→ Learn more about Xero (and get 90% off the next 6 months at the time of this episode's release!)
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The morning person who couldn't get out of bed. The podcast host who dreaded recording. The marketing lover who felt... nothing. After months of denying my burnout, I finally faced it – and what happened next changed everything. In this vulnerable episode, I'm sharing the exact steps that pulled me through, including an alarm clock hack that forced her to move, the #1 tool that helped me break through, and the hard permission I had to give myself to scale back. If you're feeling stuck, blank, or like you're just going through the motions, this one's for you.
NEXT EPISODE→ Why I'm in a Funk (and How I'm Climbing Out of It)
SHOW NOTES→ Learn more about Xero (and get 90% off the next 6 months at the time of this episode's release!)
→ Get mental health support: NAMI (has a helpline and resource directory)
→ Psychology Today therapist finder
→ The alarm clock app: Alarmy
→ Making Good Happen
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This episode might completely change how you think about growing your business. I just spent two days surrounded by 2,400 small business owners at what's possibly the largest gathering of entrepreneurs in the world, and I walked away with pages and pages of notes. Here's what you need to know.
NEXT EPISODE
→ 3 Top Small Business Owners on Marketing, Growth, and Making an Impact
SHOW NOTES
→ I Spent 2 Days With 2,400 Small Business Owners. Here’s what I learned.
→ Learn more and apply for the 10,000 Small Businesses Program
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Fair warning: you're probably going to want to take notes. I sat down with three entrepreneurs who've built wildly successful businesses using completely different approaches—from TikTok and marketing funnels to community engagement and literally zero marketing budget to Bloody Marys at barbershops and turning a lawsuit into viral marketing gold. The best part? Their success isn't just measured in revenue—we're talking 60 million bars of soap donated, becoming the "doer" in your community who solves real problems, and a family business that's been going strong for 20 years. You're about to hear the unfiltered, no-fluff truth about what actually works in marketing, straight from people who've done it.
SHOW NOTES
→ I Spent 2 Days With 2,400 Small Business Owners. Here’s what I learned.
SHOW NOTES
→ 3 Top Small Business Owners on Marketing, Growth, and Making an Impact
→ Learn more and apply for the 10,000 Small Businesses Program
→ Place your first order with Soapbox and get 25% off with code MAKINGGOOD25
→ Try some tasty gluten-free treats at Bake Me Happy (or check out Letha's website)
→ Try out McClure's Pickles
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Is your calendar full, but your progress feels... stuck? In this Book Club pick, The Long Game, Dorie Clark teaches us how to create white space, focus on what matters, and build a business that lasts. Tune in for real talk on saying no, playing the long game, and finding your North Star.
LISTEN TO NEXT
→ Feeling Stuck? Try a "Tiny Experiment" | Book Club | 308
SHOW NOTES
→ How to Play the Long Game | Book Club | 311
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BUCKLE UP! Scratchy voice and all, in this episode, I get a little vulnerable and strategic by pulling back the curtain on my own email marketing data. I share why email still holds a special place in my heart (even when my voice is scratchy!), why growing your list matters so much, and the three biggest drivers that have fueled my email list growth over time. If you want actionable insight and a peek behind the scenes of how I build real relationships (and real revenue) via email—this episode is for you.
LISTEN TO NEXT
→ The Ultimate Beginner's Guide to Email Marketing
SHOW NOTES
→ The 3 Biggest Drivers of Email List Growth
WHEN YOU'RE READY
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⚡️ Get 90 Days of Magic (with special podcast discount) here.
Picture this: You sit down with the best intentions. You write down some goals. Maybe even fill out a calendar. But a few weeks in... you’re off track, overwhelmed, and wondering where all that motivation went.
And then—before you know it—another quarter’s gone. And you’re carrying the same goals into the next one.
If you’ve ever felt like that, especially heading into Q4—the busiest, most chaotic, most emotional quarter of the year—you’re not alone. And you’re not doing anything wrong.
But what if this year could be different?
What if you had a simple, life-first plan for the next 90 days—one that makes room for your goals and your actual life?
That’s what this episode is all about.
I’m sharing the full 7-step planning method I use every single quarter—designed specifically for small business owners who want real results without the burnout.
Let’s get into it.
Feeling stuck, burnt out, or over it with hustle culture? In this episode, we explore Tiny Experiments by Anne-Laure Le Cunff—a radically refreshing approach to productivity. Learn how to use curiosity, reflection, and small challenges (aka “pacts”) to make real progress without the pressure.
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/308CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
In this episode, Charelle and I share how Designing Your Life reframed career and lifestyle goals through design thinking, energy mapping, and creative experimentation. Learn how to map your values, draft multiple life options, and move forward with curiosity—not perfectionism. Whether you're running a business or reevaluating your path, there’s something here for you.
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/307CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Feeling overwhelmed by marketing? In this episode, I share 10 real and practical ways to make marketing easier—especially when you're short on time or energy. From foundations to AI tools and everything in between, let’s simplify your strategy and get results.
LISTEN TO NEXT
→ 303: Why I’m In a Funk (And How I’m Climbing Out of It)
SHOW NOTES
→ 306: 10 Easy Marketing Wins You Can Use Right Now
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In this Book Club episode, we're discussing The Mountain Is You by Brianna Wiest. We explore self-sabotage, emotional intelligence, and what it really takes to change. From micro shifts to future self visualization, this episode is full of insights to help you get out of your own way and create a more aligned life and business.
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/302CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
GET YOUR FREE TICKET: https://makinggoodpodcast.com/summit
This episode is a little different—because I’m shining the spotlight on something I created just for you: the One Thing Summit! If you've ever stared at a blank screen trying to figure out what to post, or felt overwhelmed by all the conflicting marketing advice out there, this summit is for you.
I brought together over 40 of the most generous, wise, and brilliant marketing experts and asked them each one question: What's one thing every small business owner should do to get better results from their marketing? Their answers? Pure gold—and you can access it all for free. In this episode, I’m breaking down what you can expect from the One Thing Summit and why this is a can’t-miss opportunity.
Feel like your content marketing is pure chaos? In this episode, I chat with systems strategist Colie James about how one tool can bring calm, clarity, and serious efficiency to your content workflow. We talk about organizing your ideas, repurposing smartly, and creating systems that give you your time back. This one’s a must-listen for any creative business owner who’s ready to end the chaos and simplify.
Want to try the tool? Sign up for a free account here.
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/304CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
In this solo episode, I share an unfiltered look at a tough season I’ve been in—a long-lasting funk that’s affected my work, energy, and mindset. I open up about what led to it, how I’m moving through it, and the habits and changes that are starting to help. If you’ve ever felt stuck, off, or burned out, this one’s for you.
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/303CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
In this Book Club episode, Charelle Griffith and I dive into Oversubscribed by Daniel Priestley—well, two versions of it! We talk about building demand, the power of signals, and what it takes to create offers people line up for. If you’re tired of chasing customers and want to flip the script, this episode is for you.
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/302CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Let's talk inclusive marketing! Kate Wolff, founder of Lupine Creative and co-founder of Do the WeRQ and LumiTerra, shares how she’s building impact-driven businesses through inclusive marketing, queer representation, and sustainability. We talk about what it really takes to lead multiple ventures and how small business owners can take action, even imperfectly.
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/301CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
To celebrate episode 300, I’m joined by Andy Hunter, founder of Bookshop.org—a mission-driven alternative to Amazon that’s sent over $35M back to independent bookstores. We talk about building ethical businesses, grassroots marketing, and why even small choices matter. This conversation is inspiring, energizing, and full of practical wisdom for purpose-driven entrepreneurs.
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/300CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Perfectionism, burnout, and endless hustle—what if you could leave all of that behind and still build the business of your dreams? That’s what we’re exploring in this month’s Book Club episode. In this Book Club episode, we discuss Chill & Prosper by Denise Duffield-Thomas—an invitation to run your business with more ease, alignment, and flow. We explore mindset shifts, pricing, passive income, and what it looks like to protect your most valuable business asset: yourself.
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/299CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
ALERT! This episode is seriously valuable (like in a we-could-charge-for-this kind of way.) Get a pen and paper out and take notes!
One of the best ways to get more eyeballs on your business is to be where people are already looking for you. And one of those places that people are looking for you... is PINTEREST.
Pinterest is one of the most powerful but underused marketing tools for small businesses. In this practical episode, Pinterest expert Heather Farris walks us through exactly how to get started, what to post, and how to build a strategy that drives real traffic and sales. No fluff—just actionable Pinterest tactics you can start today.
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/298CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
This episode is all about getting things done—for real. I share my simple, powerful approach to productivity that helps you follow through without burning out. Whether you're overwhelmed, stuck, or just tired of procrastinating, you’ll walk away with practical strategies (and a few mindset shifts) to help you take action and make real progress in your business and life.
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/297CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
How do you build a business that reflects your values, serves your community, and supports the life you actually want to live? That’s the heart of this conversation with Brian Thompson, a financial planner and founder of Brian Thompson Financial, who helps LGBTQ+ entrepreneurs build profitable, mission-driven businesses. We talk about what it really means to align your business with your mission and how to make money while doing good.
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/296CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Feeling overwhelmed by your marketing? This episode is your calm, clear roadmap to doing less—and making more impact.
If you're overwhelmed, you’re not alone in feeling it. In this solo episode, I’m walking you through a gentle but strategic way to move past the chaos and into clarity. I share a step-by-step system for building a sustainable, doable marketing plan that doesn’t ask you to do everything, just the right things.
From managing perfectionism to using tools like the Eisenhower Matrix and batching content, this episode is full of real-life tactics I use when I'm feeling overwhelmed—and the exact approach I recommend for creating a plan that fits into your actual life. Marketing doesn't have to be exhausting. Let's make it feel good again.
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/295CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
In this Book Club episode, we discuss Seth Godin’s This Is Strategy, a nontraditional (and very bitty!) book with 297 mini-lessons on business and planning. We explore big themes like systems, games, time, and empathy—and how they shape strategy. It’s a deep dive into what strategy actually means, with insights for marketers, business owners, and anyone navigating the ups and downs of entrepreneurship.
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ATTENTION FELLOW ADHD BIZ OWNERS! This one is for you.
ADHD coach and founder of Unconventional Organisation, Skye Waterson, joins me to talk about navigating business with ADHD. We dig into the real-life struggles—overwhelm, inconsistency, and scaling—and Skye shares research-backed strategies, from dopamine-stacked routines to prioritization hacks. This episode is a must-listen for anyone who wants to build a business that works with their brain.
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/293
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
In this episode, I’m getting real about what’s actually working for me right now—and what’s not. The truth? My priorities have shifted, and it’s time my business strategy did too. I’m sharing five key things I’m doing differently this quarter. If your year hasn’t exactly started the way you hoped—or if you’re craving a reset—this episode is your permission slip to change things up.
JOIN:https://makinggoodhappen.co
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CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
If you’ve ever felt stuck or unsure about your branding, this episode is for you. I’m joined by brand and web designer Stacy Aguilar, who shares how to make your design not just beautiful—but effective. We’re talking about common mistakes, simple fixes, and how design can actually boost your confidence and conversions. Get ready to feel empowered to take up space and show up like the powerhouse you are.
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/291
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
If your marketing feels like it’s going nowhere, it’s probably because you don’t have a clear strategy to move people from discovery to sale. That’s where the magic of a marketing funnel comes in. In this episode, I’m breaking down how to create a simple, strategic marketing funnel that guides potential customers from finding you to trusting you—and ultimately to buying from you. Tune in to learn how to "funnelize" your strategy for better results!
Related episodes:
- Episode 249: How to Not Be Invisible (10 Ways to Get Discovered)
- Episode 251: How to REALLY Connect with Your Audience
- Episode 252: How to Make SALES
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/290
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
In this episode of Making Good Book Club, Charelle and I dive into Real Self-Care by Dr. Pooja Lakshmin. We explore the difference between faux and real self-care, why setting boundaries is hard but necessary, and how true self-care is about reclaiming your time and energy.
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/289CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
“ The interesting thing is that usually, the thing that you are most nervous about sharing is the thing that people will connect with most.”
- Leah Yard
Leah Yard’s story is anything but typical. From growing up on a lighthouse island to launching a successful jewelry brand, Leah shares how embracing her story and building a growth mindset helped her business thrive. We also dive into practical tips for email marketing, connecting with customers, and why failure is actually a key part of success.
What's inside this episode:
- Leah’s journey from growing up on a lighthouse island to building a successful jewelry business
- How embracing her story transformed her brand
- The importance of building a growth mindset in business
- Practical tips for growing an email list through in-person events
- How Leah balances running a product-based business and hosting a podcast
- The value of authentic storytelling in building customer relationships
- Why failure is a necessary step toward success
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/288
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
Branding isn’t just about a pretty logo—it’s about telling a story, creating an experience, and making a real connection.
In this episode, I sit down with Drewe & Kate, the creative duo behind Drewe & Kate Branding Co., a boutique studio specializing in brand identity, website design, and brand photography. Drewe & Kate share their journey from editorial design and wedding photography to running a thriving business that helps small brands stand out with strategic, beautifully cohesive branding.
What’s inside this episode:
- How to build a brand that truly connects with your audience
- The biggest mistakes small businesses make with branding
- DIY branding tips (from color palettes to photography)
- How to create a website and social media presence that feels cohesive
- Why messaging is just as important as visuals in branding
- How Drewe & Kate grew their business through community and word-of-mouth marketing
If you want to refine your brand, make it more visually cohesive, and attract the right customers, this episode is packed with actionable takeaways!
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/287
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
Marketing doesn’t have to be complicated—it just needs a clear strategy. In this episode, I break down the 3 essential jobs of marketing that every business needs to focus on: getting visible, building relationships, and making sales. Plus, I’m sharing an exciting new resource to help you make marketing simple, sustainable, and effective. Let’s dive in!
JOIN THE LAUNCHPAD
https://makinggoodpodcast.com/launchpad
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GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
If you want a crash course in business without the six-figure MBA price tag, this episode is for you! In this Making Good Book Club episode, we dive into The Personal MBA by Josh Kaufman—a powerful guide that distills essential business principles into one book. Charelle and I discuss the five key areas of every business, how to overcome barriers to purchase, 4 ways to increase revenue, and more.
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/285
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Do you struggle with making or holding onto friendships as an adult and small business owner?
Kat Vellos, author of We Should Get Together, joins Making Good to discuss the challenges and solutions around making and keeping friendships in adulthood. From her own experience with the "mid-thirties friendship desert" to research on the loneliness epidemic, Kat sheds light on how adults can approach friendship with curiosity, intentionality, and courage. Kat talks us through common obstacles and offers practical advice for overcoming them to build deeper, more meaningful connections.
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/284
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
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I took my business (and my family!) on the road for a month in Spain and Portugal, and wow—what an experience. In this episode, I share what we did, what I learned, and why this trip shifted everything for me. If you’ve ever dreamed of a more adventurous, intentionally designed life, tune in!
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CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
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My guest today has spent her career driving innovation and leading with kindness. Tara is the CEO of Aspiritech, a leading QA testing company that provides meaningful employment opportunities for individuals on the autism spectrum.
In this episode, we discuss neurodiversity & why it matters in today's workplace, how Aspiritech provides meaningful employment for autistic individuals, the business and cultural benefits of leading with kindness, practical ways to create a more inclusive work environment, and more.
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GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
All the training, resources, templates, swipe files, content calendars AND MORE you need for an effective launch: check out Launch Week.
In this episode of Making Good, I’m tackling one of my most important marketing skills: launching. Whether you’re releasing a new product, offering a service, or reintroducing something you’ve shared before, launches are a nearly magical way to create buzz, drive sales, and strengthen your connection with your audience.
We’ll cover what launching means, why it’s critical for small business success, and my four-phase approach to crafting a launch plan that works. If launching feels intimidating or you’re unsure where to start, I’ve got you covered. Plus, I’m sharing some key strategies to make your next launch more impactful and less stressful.
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CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
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In this episode of Making Good Book Club, Charelle and I chat about Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman. Spoiler alert: it’s not your typical productivity book. Instead of a list of time-saving hacks, Burkeman offers a radical reframe on how we think about time, productivity, and our short human lifespan (about 4,000 weeks on average).
We discuss key takeaways, like why you’ll never clear your to-do list, the importance of embracing imperfection, and how hobbies (just for fun!) can transform your life. If you’ve ever felt overwhelmed by the pressure to “do it all,” this conversation is for you.
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/280
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
In this episode, I chat with Valerie Feghali, the content creator and visionary behind Wellness Vault who has made some big shifts in her own business in order to design it. Valerie shares her unique five-step process to reverse-engineer a business, along with practical advice on finding and pivoting to a new ideal customer, marketing through ads, and balancing the life you want with the business you’re building.
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CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Podcast publicity expert Christina Lenkowski joins me to share how podcast guesting can grow your business. We talk about why earned media builds trust, how to create a 2025 visibility plan, and her formula for writing pitches that land podcast guest spots. Full of actionable tips, this episode is a must-listen for business owners ready to increase their visibility and impact.
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CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
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This month’s Making Good Book Club explores 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy. Lauren and Charelle share their takeaways on achieving exponential growth by focusing on fewer, high-impact strategies and embracing an abundance mindset. Tune in for insights on making big transformations in your small business without burning out.
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In this episode, I talk with Takema Robinson, CEO of Converge, about how small businesses can create a big impact. From leveraging local business councils to aligning profits with purpose, this conversation is packed with actionable advice for entrepreneurs who want to make a difference.
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Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo! Brevo is offering a special deal for Making Good listeners. Click to learn more.
Get ready to dream big and plan smart! In this workshop-style episode, I’ll guide you through creating a plan for 2025 that’s not just motivating—but achievable. From reflecting on 2024 to dreaming up your vision, breaking down quarterly goals, and sticking to your plan, this episode is your ultimate guide to making 2025 your best year yet.
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Next steps:
- If this Year in Review process resonates with you, let me know what you thought! Share your reflections on Instagram @laurentilden.
- Ready to take your marketing (and your business) to the next level in 2025? Join Making Good Happen, my private membership for thoughtful, values-driven marketing: makinggoodhappen.co.
Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo! Brevo is offering a special deal for Making Good listeners. Click to learn more.
This episode is your step-by-step guide to doing a powerful Year in Review. Reflect on what went well, what challenged you, and what you learned in 2024. This practice isn’t just about looking back—it’s a way to set a clear, intentional course for 2025.
MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/274
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Next steps:
- If this Year in Review process resonates with you, let me know what you thought! Share your reflections on Instagram @laurentilden.
- Ready to take your marketing (and your business) to the next level in 2025? Join Making Good Happen, my private membership for thoughtful, values-driven marketing: makinggoodhappen.co.
For this episode, I had the honor of sitting down with Nakeia Drummond, social entrepreneur and founder of both She’s WELL Networked and NLD Strategic. Nakeia shares her inspiring journey of building an ecosystem that uplifts and empowers Black women business owners. From starting her own consulting firm, NLD Strategic, to founding She’s Well Networked and The Women Entrepreneur Leadership Lab (The WELL), Nakeia has dedicated herself to closing the equity gap for Black women entrepreneurs. We dive into the importance of designing inclusive spaces, fostering community, and leveraging networks to create financial liberation for Black women.
Connect with Nakeia:
- NLD Strategic Website
- She’s Well Networked Website
- The Well Website
- Nakeia on Linkedin
- Nakeia on Instagram
- The Well on Linkedin
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/273CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo! You all know I’m a huge fan and advocate for email marketing. Brevo is a great place to start if you’re interested in doing better, more effective marketing by harnessing the power of email! Plus: Brevo is offering a special deal for Making Good listeners. Click to learn more.
If you’re a small business owner, you’ve likely felt the frustration of battling social media algorithms to connect with your audience. Here’s the truth: email marketing is the antidote to those struggles—and it delivers results like nothing else. In this episode, I break down everything you need to know to make email marketing your most powerful tool for growth.
We’ll explore why email consistently outperforms social media in engagement and ROI (hint: you get $36 back for every $1 you spend), the simple steps to get started, and what you should actually write in your emails. Plus, we’ll tackle common fears like “I’m not techie enough” and “I don’t want to be spammy” and uncover how to build your list with engaged subscribers (without being sketchy).
Whether you’re brand-new to email marketing or looking to make it a bigger part of your business strategy, this episode will empower you to connect directly with your audience, build lasting relationships, and drive sales—no perfectionism required. Email marketing isn’t just a tool; it’s your small business superpower. Let’s unlock it together!
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/272CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo! You all know I’m a huge fan and advocate for email marketing. Brevo is a great place to start if you’re interested in doing better, more effective marketing by harnessing the power of email! Plus: Brevo is offering a special deal for Making Good listeners. Click to learn more.
Ever feel like you're supposed to be EVERYWHERE with your marketing... but you can barely keep up with posting on one platform? 🙃
Today's conversation is a permission slip to take the pressure off. Two marketing pros share their controversial take on batching (spoiler: one of them doesn't do it!), their favorite time-saving tools, and why doing something is always better than doing nothing. If you've been craving a more realistic approach to marketing your business, you're going to love this one.
Clem Holman of Honeybee Social and Kryshla Salaris of Shall We Social are two seasoned marketing coaches who specialize in practical, no-fluff strategies. We discuss how to approach content marketing in a way that feels good, without the pressure of being everywhere at once.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/271
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
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Brag Better by Meredith Fineman tackles the challenges and insights of self-promotion, especially for those who don’t feel comfortable “bragging.”
Brag Better promises a guide to promoting yourself in a way that’s true to who you are—and though we felt some parts missed the mark for us as small business owners, as the book is in some ways geared more towards people with more traditional employment, we were able to translate her more corporate-employee-centered advice into useful tips for small business owners. It turned out there was actually a lot of value in the book for our community! Together, we explore Fineman’s advice on what she calls “qualified quiet,” share our key takeaways on the value of self-promotion, and reflect on how to apply these lessons in an authentic way for you.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/270CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
🎟️ Get your free ticket here and listen before today's sessions expire. 15-Minute Marketing: The Summit is officially LIVE! 🎉
I’m hosting a free, totally virtual week-long event, and you’re invited. Here from 40+ marketing experts who can help you do better marketing... in just 15 minutes.
Here's what’s in store each day:
- After Day 1, you’ll know how to create a magnetic, memorable brand.
- After Day 2, you'll have new strategies to get your brand SEEN.
- After Day 3, you’ll be able to plan, create, and repurpose content better and faster.
- After Day 4, you’ll learn powerful, simple ways to boost sales and conversions.
- After Day 5, you'll be equipped to manage marketing with confidence and ease.
Each day’s sessions are free for 24 hours, so don’t wait—grab your ticket now and dive into today’s content before it’s gone. You can get all the details at makinggoodpodcast.com/summit
Marketing really can be easy, clear, and effective. This event will show you how.
Again, it’s happening right now at makinggoodpodcast.com/summit. Get your free ticket now.
Let’s get into today’s episode!
I don’t think it’s a stretch to say that today’s guest and I were set up on a friend date, and you get to hear it in this episode! My takeaway? When mutual business friends tell you you NEED to connect with someone, give it a try because at least in this case, my community was dead on. I had such a blast having this loose but insightful conversation with Kristina Bartold-Sorgota!
Kristina is a Social Media Marketing coach and the founder of The Social Snippet, a social media and podcasting agency based in Ontario, Canada. Kristina’s mission is to empower small businesses to harness the full potential of their online presence. With a background in leadership, communication, and conflict resolution, Kristina brings a unique perspective to her work, focusing on building authentic connections and fostering community.
This episode covers how social media has evolved in 2024, why you don’t need to be everywhere, and how to focus on the platforms that matter to you and your audience. Kristina shares powerful insights on building authentic connections, avoiding burnout, and why niching down doesn’t always mean limiting yourself. Whether you’ve been side-eying social media and are ready to dip in a toe, or are or looking to refine your current strategy, Kristina’s advice will inspire and empower you to grow your online presence, and have fun while doing it!
Connect with Kristina:
- The Social Snippit Website
- Community, Kristina’s podcast
- The Social Business Club, use code Lauren for your first month for just $1!
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/268CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Happy Halloween everyone! In celebration of my absolute favorite holiday, we’re airing a special bonus episode. I sat down with my friend, Jumer Adalin, to chat about a very spooky thing that happened to his business recently…
Jumer is a social media marketing expert, who recently had his Instagram account hacked. Yikes!
With 45,000 followers lost overnight, Jumer shares how he’s bouncing back, rebuilding his presence, and shifting his focus to help a broader range of online entrepreneurs. We dive into the importance of security for your social accounts, the power of owning your email list, and the mindset needed to turn a catastrophe into a growth opportunity.
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So for the last couple of months behind the scenes in secret, I have been putting in a ton of work on something that I think will make a real difference in how you approach your marketing. Let me introduce you to 15 Minute Marketing the Summit. This summit is for anyone who's ever felt like marketing is overwhelming or impossible to keep up with.
If you're tired of feeling like you're constantly behind on marketing, this is for you.
Each session is just 15 minutes. No fluff, no hour long lectures, no long sales pitches. Every speaker delivers one simple impactful action step you can go put into practice right away.
And guess what. This event is totally free. The summit runs from November 11th to 15th.
If you'd like to read more about each session and see all of our amazing speakers, go to makinggoodpodcast.com/summit, (also linked below) and you can see everything.
Mentioned in this episode:
- Learn more about the 15 Minute Marketing, the Summit!
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I’m so excited to bring you part two of my interview series with Caitlin of Caitie Means Business! If you haven’t listened to Part 1, definitely check it out at makinggoodpodcast.com/265.
Today’s episode is very, very close to my heart.
Caitlin and I talk about something personal that’s become a big part of both of our lives—OCD. While the topic might seem a little unrelated to business, our conversation will show how mental health can show up in all areas of life, including entrepreneurship. Caitlin shares her journey with OCD, how she’s managed it over the years, and how it’s shaped her approach to her work. Whether you have OCD, are neurodivergent, or just curious about how mental health impacts business, our hope is that this candid conversation will help listeners feel a little less alone.
I’m sure it goes without saying but neither Caitlin nor I are mental health professionals and this isn’t advice – we’re just sharing our own experiences.
We get more into Caitlin’s professional background and experience in Part 1, but in case you need a refresher: Caitlin is the website and client booking systems designer behind Caitie Means Business, where she works with service-based businesses to create inclusive and easy-to-use digital experiences. Caitlin is passionate about accessibility and ensuring that her clients' websites are welcoming and functional for diverse audiences.
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Today, I’m joined by web designer Caitlin of Caitie Means Business, who specializes in creating websites that not only look great but are also digitally accessible. We dive into the world of digital accessibility, discussing what it even is, and why it’s crucial for businesses to ensure their websites and content are easy to use for as many people as possible.
Caitlin works with service-based businesses to design websites and booking systems that are not only beautiful but inclusive and easy to use for all. With a background in education, Caitlin’s passion for accessibility has shaped her approach to web design, ensuring her clients’ businesses are welcoming and functional for a diverse audience.
Whether you’re new to digital accessibility or looking to improve your site, Caitlin’s insights will help you make your business more welcoming and user-friendly to a wider audience. Plus, Caitlin shares why pursuing accessibility is not only ethical but also smart business.
Caitlin and I had so much to talk about, we couldn’t fit it all into one episode. So we’re releasing a Part 2 this Thursday all about our shared experiences with mental health and neuro-diversity.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/265CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Though this book wasn’t exactly what we expected, Charelle and I had so much fun picking it apart and finding applications for small business owners, including ourselves! Slow Productivity is all about challenging the hustle culture mindset and redefining what it means to be productive. While the book offers an intriguing framework, it’s really not a “how-to” guide—it’s more about understanding the history and philosophy of productivity, and then finding ways to apply those principles in your own life.
We discuss Newport’s core principles, such as focusing on fewer tasks, working at a natural pace, and obsessing over quality. The conversation also explores issues like "pseudo productivity"—working for the sake of visibility rather than meaningful outcomes—and how to navigate the slow productivity movement as a business owner.
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GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Marketing doesn't have to be complicated or overwhelming. In this episode, I share 10 ways to make marketing easier for your small business. From getting clear on your marketing foundations to leveraging AI tools like ChatGPT, I break down practical tips to help you streamline your efforts and reduce overwhelm. Ready to make marketing fun again? Tune in for actionable insights that will change the way you approach your marketing.
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CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
We are over 200 episodes into this podcast, but just when I think we’ve covered every topic under the sun… something like today’s episode comes along and makes me realize I may have missed something big. That is certainly the case with today’s episode, but I’m so excited that today’s guest joined me to help right the ship.
In this episode, I sit down with Sharon Lipovsky, founder of Point Road Studios, to dive deep into the power of vision and how it can transform your life and business. Sharon shares how she helps people design their best lives by aligning vision with purpose, strategy, and day-to-day actions. Together, we explore why vision is essential for business owners and creatives, and how to balance big-picture thinking with practical execution.
We also discuss Sharon’s personal journey, the challenges she overcame, and how her belief in the power of vision drives her work. Whether you're stuck in the day-to-day grind or seeking clarity for your next big move, this episode is packed with insights on how to elevate your thinking and take meaningful action.
Connect with Sharon:
- Website
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In this special solo episode, I share some personal reflections and life updates that have been on my mind lately. From navigating a new season of motherhood, to letting go of my beloved retail store and making big changes like rebranding my stationery business, I’m diving into how life, business, and mindset all intertwine. I also talk about the power of leaning into your excitement, embracing "good enough," and how your feelings impact productivity. Plus, I share a few thoughts on how AI is making my life easier and how you can design your next few months for success.
This episode is a bit different from the usual on this show, but I hope it leaves you feeling inspired and empowered to make intentional changes in your life and business.
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I can’t tell you how excited I am to introduce you to today’s amazing guest, Jen Fuller, because this was one of my favorite conversations ever.
Jen is the founder of Etta Loves, a brand that collaborates with visual experts to design baby sensory essentials that align with babies’ cognitive and visual development. Etta Loves was created after Jen noticed how transfixed her new born was by Jen’s black and white sweater. Her baby, of course, is Etta. From there, Jen’s observation evolved into a full blown business where designers and baby vision experts collaborate to create essentials for little ones and their caregivers that align with babies sensory development.
Jen’s edge as she started her small business? She has a background in marketing! This helped inform how she chose to grow her business, and we really dig into that in this episode. No matter where you fall on the spectrum of product to service-based business, there is so much to take away from our conversation.
Connect with Jen:
- Website
- Instagram (and all other platforms) @ettaloves
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/260CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
This was not a book Charelle and I were planning on covering for the podcast, and I think we both kind of surprised ourselves by choosing it. But after last month’s read of Daring Greatly by Brene Brown, which while fantastic was definitely not strictly a business book, we wanted to try swinging in the opposite way for this month’s read.
And you know what? While we definitely both had some reservations and don't agree with 100% everything in the book, I think we were both pleasantly surprised!
The subtitle of $100M Offers, is: How To Make Offers So Good People Feel Stupid Saying No, both encapsulates why this book was so far from our minds as an option for this podcast, and why we were interested in giving it a try. Obviously, Charelle and I are not interested in tactics that make anyone feel stupid. BUT we were also interested in what the author, Alex Hormozi, had to say about creating an offer and setting prices, something we haven’t really covered yet on the podcast.
Outwardly, Alex Hormozi might appear to you, as he does to me, as typical bro marketer. A strong proponent of hustle at all costs. I disagree with some of what he teaches, but Charelle and I wanted to challenge ourselves. Turned out, this was the perfect book to do it with. We learned a BIG lesson from this read, or at least I did, about taking what serves you without tossing out the baby with the bath water, what a terrible expression. But you get what I mean. I genuinely feel like I learned a lot from this book, and Charelle and I were able to pull out some really useful takeaways.
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This episode comes out on Tuesday, September 10th, which means we are just weeks away from Q4, The final quarter of the year. That's October, November, and December.
For many small businesses, these are some of the biggest, most important sales months of the year, not to mention a busy time personally for a lot of us. So I want to help you get prepped for this.
I mentioned that this episode is going to be a little bit different and here's why. Consider this a mini workshop. I just recorded our September big workshop in Making Good Happen, my membership, where I go through my quarter magic method of planning out the months ahead in detail in a way that will spare you the overwhelm and chaos that the end of the year can bring.
So while my session today in the membership was nearly 90 minutes long, came with exercises, a workbook, templates, and resources to make this process easy. I thought today on the podcast, I would simplify the main points and steps in this process so that whether you're a member of making good happen or not, you can get to work planning your best Q4 ever.
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It was so so fun to have a fellow crafty person on the podcast! I know that many, many of you center your businesses around a craft, and my guest today literally wrote the book about hers before shifting her focus to supporting and uplifting crafting professionals.
Abby Glassenberg is the Co-Founder and President of Craft Industry Alliance, the premier trade association for the crafts industry. Abby and her team provide in-depth news coverage, top-notch professional development opportunities, and networking opportunities to connect and collaborate. She is also the host of the Craft Industry Alliance podcast, which I had the privilege of joining as a guest in an episode from early May! I’ll link to it in the shownotes.
Whether you’re a craft professional or not, there is so much applicable advice for anyone trying to start a small business, including some mindset tips. I found Abby’s journey to co-founding Craft Industry Alliance fascinating, I can’t wait for you to give this one a listen.
Connect with Abby:
- Craft Industry Alliance website
- Craft Industry Alliance on Instagram
- Craft Industry Alliance on Linkedin
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/257CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Here’s something I believe with all of my heart
You have a superpower. Specifically, a marketing superpower.
And I know that probably, we’ve never even met, but I can tell you this with 100 percent certainty. And it gets better! This superpower doesn’t cost you anything. It doesn’t require you to pick up any new skills. It’s something you have access to ALL of the time and you can activate at any time.
This superpower is something that can help you connect with your ideal customers, grow your audience, build relationships and trust, make sales, and do so many of the other amazing things that marketing can do for our small businesses.
In today’s episode, we’re going to talk all about that marketing superpower: what it is, why it’s so powerful, and I’m going to give you some concrete strategies for putting it into action.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/197
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
She’s back! I loved talking with Tanessa so much in our last episode of the podcast, episode 254, that I had to have her back on a second time. In our second conversation, we deviated from Tanessa’s expertise in health and wellness to talk about another passion she has: financial independence.
In case you need a refresher or missed the last episode (go check it out because it is SO good), Tanessa is a health and wellness coach who specializes in working with entrepreneurs to eliminate brain fog and wake up well-rested so they can maintain consistent, stable energy throughout the day. She is also the host of the Becoming Limitless podcast, which I highly recommend.
However, as we learn in this episode, Tanessa’s business is no longer her primary source of income. A few years ago, Tanessa and her husband learned about an investment strategy based on the idea of financial independence, essentially, earning a living through passive income. I was so intrigued by this idea, and wanted to have Tanessa on the show to share her experience taking this route, and what it has meant for her and her family.
Just a note before we dive in. I loved talking with Tanessa about her journey to financial independence and am so grateful to her for her openness and willingness to share during our conversation. It really shows me what is possible if we're willing to think about our lives and just a slightly different way from what might be considered conventional.
But of course, neither Tanessa, nor I are financial professionals, so this is just sharing about Tanessa's experience. Please consult with a trusted expert before you make any big changes in how you approach and invest your own money.
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For a podcast that centers well-being in how we run and market our small businesses, today’s topic is overdue! I am so thankful to have had such a grounded, enthusiastic pro at my side while thinking through how we keep our bodies healthy. Because when we do, our minds (and ultimately our businesses), really reap the benefits.
My guest today is Tanessa Shears. Tanessa helps entrepreneurs double their energy and focus so they can make more money in their businesses. She works closely with business owners to eliminate brain fog and wake up well-rested so they can get more done in less time, maintain consistent, stable energy throughout the day, and feel better than they have in years. She is also the host of the Becoming Limitless podcast, where she tackles a new aspect of wellness in each episode.
I had so much fun chatting with Tanessa about building habits, nerding out about the Oura ring, (I promise this episode isn’t an ad for them), and so much more, that I decided I needed to have her back on the show! So tune in on THURSDAY for my second conversation with Tanessa, where we deep dive into even more fun stuff. Next time we're talking about financial independence.
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I have been a fan of Brené Brown for about a decade now, and so it is truly mind-blowing to me that we haven’t discussed one of her books for Book Club until now.
Brené Brown is a researcher and self-identified storyteller who has spent the last two decades studying courage, vulnerability, shame, and empathy. I first learned about Brené from two incredible TED talks she gave in 2010 and 2012, which I’ll link in the shownotes. From there, I deep-dived into her books, which are also linked.
While Charelle and I both LOVE Daring Greatly and Brené Brown this is one of the least specifically business-focused books we’ve done on the podcast, so we had to get creative in order to connect the themes in Daring Greatly to small business and marketing. BUT, this book was absolutely worth covering on the podcast, as there is so much to pull from, especially some powerful ideas around mindset and mental health that would be life-changing for any small business owner.
If you’re new to Brené Brown’s work, I hope this conversation inspires you to dig deeper!
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Let’s be real:
A business does not exist without sales.
It just doesn’t.
As much as I know that you, dear listener, are a big-hearted small business owner who wants to make a difference through your small business. (I LOVE THIS ABOUT YOU).
You do have to make sales.
And making sales opens up huge opportunities. Not only for your business, for yourself and your life, but for the impact you’re able to make.
But I think you’ll agree: Build it and they will come is not a thing. And even when you get people there – to your website, to your social media, to your email list – being there also doesn’t mean that they’re going to buy.
So. How do you actually make the sale? Well my friend, that is what today’s episode is all about: the elusive art of sales.
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You’re invited to:
Doing the Dang Thing: The Ultimate Marketing Plan for Procrastinators, Perfectionists, and Overthinkers ✨
This workshop takes place Wednesday, August 14th (12pm Pacific / 3pm Eastern)
Register: makinggoodpodcast.com/workshop
You’re (beyond cordially) invited to:
Doing the Dang Thing: The Ultimate Marketing Plan for Procrastinators, Perfectionists, and Overthinkers ✨
This workshop takes place Wednesday, August 14th (12pm Pacific / 3pm Eastern)
Here’s what I’m going to teach you in this workshop:
- how to bust through overwhelm
- 5 secrets for actually following through
- how to build an anti-overwhelm, procrastination-proof marketing plan... that WORKS
➕ BONUS! ➕ Everyone who signs up will also get a free companion workbook to help you implement everything you learn.
Everyone registered will receive a link to the recording. Although! If you DO make it live, I promise to make it MORE THAN worth your while.
Sign up for the free workshop (+ get your bonus workbook!) at https://makinggoodpodcast.com/workshop
What does it take to TRULY connect with your ideal customers?
To show them who we are, to demonstrate what we have to offer them, and to get them excited about becoming a customer with us?
Anyone who has tried marketing their business knows that this isn’t an easy thing to do at all.
But, it’s not something that gets a lot of airtime in marketing conversations.
It’s a lot sexier to talk about growing your audience or making sales, but this space between someone discovering your business and the point where they decide to make a purchase?
What you do in this time really matters. And that’s what we’re talking about today.
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CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Today’s episode is a very exciting one because in it, my guest, Antonia Bowring and I, chat about a topic that I have not yet covered on this podcast. And that is coaching!
We all have moments in our lives where we could really use some guidance, or at least an exterior influence to keep us moving toward our goals. I think as small business owners, this is sometimes especially true. Working with a coach, developing relationships with mentors, honing skills to coach yourself- these are all great options that Antonia Bowring endorses and was kind enough to talk me through.
Antonia Bowring is a highly credentialed executive coach, consultant, and strategic facilitator with comprehensive experience in early-stage, nonprofit, and corporate settings. For Antonia, the essence of coaching is partnering with clients to help them flourish and thrive. Her approach emphasizes goal-setting, pragmatism, action-oriented business solutions, and accountability.
I learned so much from this conversation, which was full of great recs and ideas. I can’t wait for you to give this one a listen.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Let’s talk about how to NOT be invisible.
In other words – how to get your business actually SEEN by the right people – the people who will buy.
In this episode, we’re going do two things. First, I’m going to give you an overview of 10 ways you can get discovered by more of your ideal customers. Then, I’m going to walk you through how to choose which of these makes the most sense for you.
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There are times when the “shoulds” we are either taught or have convinced ourselves of pile so high it can be overwhelming. It is in this state of overwhelm that we lose track of ourselves, our passions, and our “why.” The balm, according to my guest today, is to re-root in our identities and uncover our purpose based on a true understanding of who we are. It’s in creating from a sense of self that we find contentment and success.
Jessica Huie is a visibility mentor who helps people bring their purpose-driven projects to life and share their unique gifts with the world through a process she calls Transformational Visibility. She has twenty years of experience working in the media as a publicist, speaker, entrepreneur, and author. Jessica believes in a universal truth: “When we go beyond intellect and create from our soul, an incredible congruency occurs. It’s an almost alchemic combination of inspiration and strategy that creates momentum and magic.”
I could definitely feel the magic during our conversation, and I know you will too.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Raise your hand if you’ve had any of the following thoughts recently.
“Marketing is overwhelming.”
“I have no idea where to start.”
“I am just an inconsistent person.”
“I’m just not good at this.”
“I hate social media.”
“Sharing marketing content is just annoying.”
“Email marketing is just spam”
“Nothing is working.”
“I don’t have anything interesting to say.”
Now, while I don’t have the magical ability to see you through this podcast transmission, I DO know my listeners pretty well, and my guess is that you’re raising your hand – physically or metaphorically – to AT LEAST a couple of those statements.
Suffice it to say: We tend to have a lot of mindset junk about marketing! After all, it is inherently kind of scary to market your business. To ask people to take a look at what you have to offer, to react to it, to engage with you. To buy. This is no small thing, and it is scary for a LOT of us to do.
However. I want us all to market our businesses. Because marketing is one of the best ways of making a bigger impact on the world, and I want that for you! And for the world!
Here’s the truth: Our businesses need to reach the right people and make sales. And that is EXACTLY what great marketing helps us do: reach people and make sales.
But this isn’t a “necessary evil”. The truth that I am 1000% convinced of is this: Marketing can be totally do-able, and even fun.
But we have to intentionally design it that way. And in this episode, I’m going to give you 7 principles to help you do just that: create an approach to marketing that feels good, and that works.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/246CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
This conversation and guest were a long time coming! One of my favorite things that I get to do in my membership program, Making Good Happen, is host monthly Guest Expert Sessions where a guest speaker presents a live video presentation for our members. Some really great conversations have come out of the Q+A’s at the end of these sessions, and they’re always so much fun.
This past December, Jumer Adalin joined us to talk about viral reels, how to create them, and how to harness their power using a chatbot tool called Many Chat. Our members and I learned so much from Jumer, I was frantically taking notes during his whole talk. As soon as Jumer’s Guest Expert Session ended, I just knew I had to have him on this podcast, it was just a matter of when.
Well listeners, I’m so so pleased to introduce you to Jumer Adalin now! Jumer is a full-time nurse, as well as a consultant for other nurse entrepreneurs looking to build a profitable online presence through organic Instagram content. As if that weren’t impressive enough, Jumer grew his Instagram following to over 50k in just 6 months. Unreal. As much as it’s possible, Jumer seems to have cracked the Instagram code.
In addition to his fantastic practical advice and tips for increasing your visibility online, Jumer is lovely to talk to about mindset and overcoming imposter syndrome. Our conversation was the perfect mix of practical and insightful, and I cannot wait for you to give it a listen.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Okay folks. This episode is all about NUMBERS and specifically, MANAGING YOUR BOOKS. If this makes you quake in your boots, you are not alone. The great news is that my guest today, Alicia Thomas has the very useful superpower of making money, finances, and bookkeeping feel a lot more approachable. She loves teaching creative small business owners that they actually can manage and understand their finances.
Alisha is the founder of Wait, What? Consulting, where she specializes in working with creative small business owners who need help managing their books.
I was excited to chat with Alisha for a number of reasons, but one of the main ones is her truly fascinating journey to bookkeeping. You guys. She is an ARTIST who studied ART in school, and through various twists and turns, became a bookkeeper for small business owners who share her exact same passions. I could not invent a more perfect person to talk to this particular community of listeners about one of the most intimidating parts of running a small business. Alisha’s message? Your finances do not need to be scary!
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
I have stayed VERY VERY far away from the word “HACK” when it comes to this podcast, because for the most part – I don’t believe there are hacks. I CERTAINLY don’t believe in business marketing hacks that will make all of our dreams come true if only we find the sneaky shortcut to growth and success.
And it’s not that I don’t WANT to believe in hacks… of course I do! How great would it be if there was a magic easy shortcut solution to success.
But, as professor Randy Pausch (and author of The Last Lecture) said:
“A lot of people want a shortcut. I find the best shortcut is the long way, which is basically two words: work hard.”
So. Let it be known, none of what I’m sharing today is a shortcut.
BUT, when it comes to productivity, and specifically those of us who have really struggled to ACTUALLY DO THE THING WE KNOW WE WANT TO BE DOING. The really wonderful news I have for you today is that actually… there are some hacks! There are some tools and strategies you can try that really do make a difference when it comes to our ability to get stuff done.
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The subtitle of this book I think perfectly explains what the book is all about: Making and marketing work that lasts”. There are the one-hit-wonders of the world. And then there are the books, art, music, and businesses that stand the test of time. How do the so-called perennial seller keep reaching people and earning money decades or even centuries later? That’s what this book is all about. Creating something that really matters to people and will live on.
I actually hadn’t heard of this book until it was recommended to us recently, and I’m so glad we gave it a read. As always, Charelle and I picked up on different parts of the book, but over all we both took a lot away from it. I would say this book is most geared toward creatives who are passionate about what they do and really want to build something that lasts, vs. folks who are mainly looking to support a certain lifestyle with their business. No matter where you stand, there is so much food for thought in this episode, and I’m really excited for you to give it a listen. I had truly so much fun digging through this book and highlighted so many things!
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
I was so excited to have today’s guest on the show. There is so much to say about him that I honestly wasn’t sure how to fit it all into an intro, so here are the highlights.
Calan Breckon helps business owners get clear on their SEO (search engine optimization) strategy for their websites and businesses. He helps develop a content strategy growth plan, keyword planning, email list building, podcast development, and more to boost searchability on Google and search engines and drive more traffic to websites, products, or services.
He also does amazing work uplifting and highlighting the voices of the gay community via his podcast, The Business Gay, a weekly show all about business, marketing, and entrepreneurship. I was so excited to discover this podcast because queer voices are drastically underrepresented in business and marketing, and I love to see a platform curated for the community Calan and I are a part of.
Now, I have to admit, my motivation for having Calan on the show was slightly self-serving… SEO is a topic we’ve covered a little on this show, but one of Calan’s realms of expertise is SEO for podcasting specifically. As you can guess, this is something I was very excited to pick Calan’s brain about. Whether or not podcasting is something you’re interested in, you will get so much out of this episode. Calan does a fantastic job of clearly explaining the basics of SEO and how to optimize it for any website.
I’ve said it before and I really really mean it this time- TAKE NOTES. I certainly was during our conversation!
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
My dears! I have such a treat for you today. One that I am literally giddy with anticipation, smiling as I record this to share with you.
This episode comes out on June 4th – and it’s our first episode of PRIDE MONTH! As you probably know, I am a proud member of the queer community and to celebrate Pride, I’ve got a bit of a bonanza on the podcast today.
And that is, of course, with CONTENT! Content is kind of my love language. And so today, I’ve decided to share something with you that until now has only been available to members of Making Good Happen. As you know – in Making Good Happen, we have a private podcast where there’s a new podcast released every single weekday.
SO. Today, I’ve taken not 1, not 2, 3 or 4, BUT FIVE episodes that came out somewhere in the last few weeks, and I’m sharing them here with you today. And you’re gonna want to listen to all of them, because I’m spilling the beans about some big changes in my life and business in a pretty big way in one of these episodes.
We’re covering a few of my favorite topics, everything from content packaging to email to burning it down to aimlessness. It’s gonna be good.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
At the beginning of my conversation with today’s guest, I said something like, “This is one of those conversations that is 100% outside of my comfort zone.” I was truly not expecting that my zone of comfort would expand in a whole new way by the end of today’s episode thanks to my guest, Meenadchi.
Meenadchi is a somatic healing practitioner, with a focus on clearing ancestral money trauma for first-time entrepreneurs. The modality she uses for this work is family constellation therapy. In trying to explain family constellation therapy, Meenadchi realized it would be easier to demonstrate how it works by doing a short session during the interview. This was completely unexpected and un planned, but I’m so glad we took the time because there is no substitute for experiencing a session first hand.
This is maybe the most intimate and personal conversation I’ve ever aired on this show, and I was a little on the fence about how much of it I would share. In the end it felt right to just put the whole thing out there, because I think sharing the experience as well as the insights I gained from it could be super beneficial to listeners of this show. There were some long pauses as I stopped to think about a question or prompt Meenadchi gave me, so those are shortened for your benefit, but otherwise it’s all in there.
Eek!
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
I’m just gonna come out and say it: Today’s episode is A TREAT. My guest today and I have been mutually following each other for a while and HOLY MOLY am I glad that we finally got to connect. She is as fun to talk to as she is knowledgeable about business and branding.
AND FUN FACT! I’m guest hosting over on her podcast, the exact day that this episode came out! So head over to the Brand Your Passion podcast (in the show notes) to listen to that one.
Hollie Arnett is a graphic designer turned brand strategist. Her mission is to help creatives build their brands, grow their audiences, and share their work with the world so that they can see their vision come true.
Hollie and I are kindred spirits in a few ways, but the most obvious was right smack on her website’s bio. She says, “more creativity, colour, and joy in the world? Yes please.” For those of you who have been around for a while, you know I relate to this on so many different levels. And in fact, Hollie’s relatability is one of the things I like so much about her. She explains branding in an accessible way without the annoying jargon and buzzwords. She is also passionate about what she does, and throughout our conversation offered a goldmine of actionable tips and takeaways.
Whatever stage your branding is in, I know you will find some nugget of wisdom to take away from this interview and keep in your back pocket. Or better yet, put into play right away!
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
There are certain people and businesses whose content I just can’t get enough of. When I see they’ve posted something new on Instagram, or uploaded a new podcast episode or video or blog post, or better yet - sent me a marketing email… I go STRAIGHT TO IT because I want to see what they’ve got going on.
As marketers, this is the dream. We want our content to make people GENUINELY excited to see what we have to say or what we’ve posted.
We want our ideal customers to come across our social posts, videos, blogs, podcasts, emails, WHATEVER IT IS, and click on that one first.
There is a secret key to magnetic content like this – content that just has that indescribable pull to it – and we're going to talk about it in this episode.
Today I'm sharing a concept that I believe in SO STRONGLY but that so far, I've only taught on in my membership Making Good Happen.
Let the bean-spilling begin! 🫘
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
To be honest, I avoided reading this book for quite a while. This is just my opinion, but the title is boring and misleading, and the cover art is pretty bad. I know, “Don’t judge a book by its cover” and all that, but it’s actually really bad in my opinion. What finally got me to cave was multiple guests on this podcast kept recommending it to me, people I really respect and enjoy talking to. So Charelle and I decided to crack it open!
Now, while I don’t agree with everything in E-Myth, it turned out there were more valuable takeaways than I think either Charelle or I were expecting, which was such a lovely surprise. As per usual, Charelle and I flagged at different sections and had some really different takeaways. I cannot wait for you to listen to our conversation and see what you think.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Creating strong friendships as an adult is something I have been thinking about a lot lately, and it seems like many, many other people are to. In the last few years, there have been books, studies, articles, podcast episodes- you name it- all trying to understand adult friendship. This topic got particular attention in the wake of lockdown, when across the US, employees of all kinds who made the necessary switch to working from home, well, stayed home. I’m sure many of you have heard about the “epidemic of loneliness.”
As owners of very small businesses where we are also often the one-and-only employee, solitude may not have been totally new for us when lockdown was put in place. Not to say small business owners are a necessarily lonely bunch, but I think many would agree that creating friendships and growing a community of peers can be more challenging outside of a big company or organization setting. That’s part of the reason why I created my membership program, Making Good Happen, to create a space for like-minded small business owners to swap ideas, share hardship, and rejoice in each other’s wins.
I’m not usually a big New Years resolution gal, but this year I did set the goal of spending more quality time with people in my small business community, not only online but in person. But let's face it, getting the ball rolling can feel a little awkward. That’s why I was so excited to chat with today’s guest, Danielle Bayard Jackson.
A certified friendship coach, Danielle teaches women how to make and maintain better friendships through research-based methodology. Since studying the ins and outs of female friendships, her teachings include how to solve common female friendship conflicts, creating connections with depth and closeness, and the impact of friendship on our physical, mental, and emotional health.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Books are a huge part of my life… and my business.
You might have noticed a hint of that from the fact that Making Good has a book club! In addition to the every Tuesday episodes that come out here on the podcast, on the fifteenth of every month we also have a Making Good Book Club episode, where we discuss a book we think can make an impact on your business, share our key takeaways, and then let you know what book we’re covering NEXT MONTH.
I’ve read a lot of books in the last couple of years. Not all of them changed things for me. But the ones that did? BOY am I glad I got to read them.
Stephen King said, “Books are a uniquely portable magic.”
And I want to share some of that magic with you.
Here’s the deal in today’s episode. We’re going to talk about 10 books that have changed my life and business… and might just do the same for you.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
I am so, so thankful to today’s guest for completely letting me go off the rails and run wild with our conversation. Something you may not know about many interview-style podcasts is as hosts, we try to prep our guests with a list of questions they can expect during the interview. For whatever reason, I threw many of the pre-determined questions for this episode right out the window, and Julie Sellers was totally game. Often times, following your intuition and excitement yields the best results, and my conversation with Julie was no exception!
Julie is the CEO of a small business advisory firm called Ellevated Outcomes, where she and her team teach and develop customized business strategy for creative entrepreneurs. They offer two paths to clarity & confidence for creative entrepreneurs who have found success in their unique skills, passion, and intuition, and who now seek a sustainable business and a balanced life.
Julie was so genuine and thoughtful in her responses to my questions, (and follow up questions). If she could shout one message from the rooftops, I think it would be this: “CEO” isn’t a big scary commitment, it’s a mindset that can help you reach your goals, however you define them! I cannot wait for you to give our fascinating conversation a listen.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Let me get straight to the point:
I’m doing something new! Something completely and totally out of my comfort zone. Something that I’m a total beginner at. And it has me FEELING THE FEELS.
And I really, really need a pep talk. And so… I’m giving one to myself.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Right off the bat, I just need to tell you that this book is a must-read. It is so beautifully written, and there is so much wisdom to gain. Charelle and I have already begun experimenting with implementing a few of the ideas that Tricia Hersey shares, including unlearning popular messaging around productivity, hustling, and the role of rest.
This is not a business or self-help book.
It is a personal and social history intertwined with a healthy critique of white supremacy and capitalism and the way it influences how we work and the way we value ourselves and our time. Tricia writes from her experience as a black woman and descendant of enslaved people. There was so much in this book that just made me pause and re-read and underline and reflect.
Mindset is certainly a big topic that I tackle fairly often, both on this podcast and in my membership, and Rest is Resistance has given me so much food for thought about how I approach mental health and well-being in my work. I loved talking with Charelle about this book, and as always, seeing what different pieces of wisdom we each picked up on. This was a truly great conversation, and I cannot wait for you to hear it.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/231CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
I am so excited to bring you this episode with a RARE repeat guest! Megan Dowd is a Certified Equity-Centered Coach who specializes in branding. You may remember Megan from the very early days of this podcast, where we chatted about how storytelling can help build strong connections in your business. That is a great episode and if you’re curious about checking it out, it is linked in the shownotes.
Megan has since joined forces with graphic designer Nicole Yang and Copy, Content and Marketing specialist Latasha Doyle to form Rendezvous Creative, a full service design, branding and coaching agency offering a signature service that combines their talents and expertise. Noticing the predictable bottlenecks that arise as a result of having to communicate across studios and agencies, Megan, Nicole and Latasha have created a completely in-house solution where they can collaborate with each other, and their client.
My conversation with Megan was wide ranging and full of so many things to learn, from the joys of working with a team, to trusting your gut when it comes to your branding strategy. Megan is so much fun to talk to, and I hope you enjoy our conversation as much as I did.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/230CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Okay. I’m about to say something that is going to sound like an exaggeration. But I promise you, it’s not.
Here it is:
Starting a podcast has changed my life.
As a result of the simple decision to start a podcast, so much has come into my life. I have new friends! A new community. A new body of work that I’m so proud of. New skills, new confidence, and yes new revenue streams.
So, over 220 episodes into Making Good, I thought it was HIGH TIME that I do a deep dive into podcasting.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/229CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
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I was really excited to have today’s guest on the show because she offers a totally unique perspective to branding.
Talyn Rahman-Figueroa is a former British diplomat consultant turned brand expert. Her expertise lies in a distinctive realm: empowering solopreneurs to transform themselves into Brand Ambassadors within their respective industries.
Talyn’s background as a UK diplomatic consultant forms the foundation of her approach. Her mission is clear: just as she turned citizens into diplomats, she now turns solo entrepreneurs into Brand Ambassadors. Talyn firmly believes that every solopreneur has the potential to become an industry icon.
It was so fascinating to hear how Talyn incorporates her background in consulting diplomats when working with clients.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/228CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Here’s something I think just about everyone dreads when it comes to marketing their businesses:
CRICKETS.
You know. The sound of creating content, sending an email, posting a Reel, sharing anything really to market your business and then… nothing.
No responses. No comments. No likes. No sales. Nothing.
UGH. I know. No fun.
The experience I just described is the exact opposite of ENGAGEMENT, which is the topic of today’s episode.
Today’s episode is a super practical, hands-on episode. We’re going to talk about what engagement is, why it matters, and (what I know you’re all waiting for) how to INCREASE and IMPROVE your engagement. I’m going to give you some real concrete strategies, and my hope is that you will immediately put these strategies into play, and see the results for yourself!
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/227CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Welcome to Making Good Book Club, where each month we cover a different book we think can help move the needle in your small business.
This month we’re talking about ‘Ask’ by Ryan Levesque, and we have so many thoughts! Tune in to see what we liked (and what we didn’t)… and most importantly, what you can learn to use in your business today.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/226CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
As soon as the pitch for Doreen Vanderhart landed in my inbox, I knew I had to have her on the show. She is passionate about bringing ease back to marketing, and trading burnout for gentle, yet strategic marketing plans. I loved geeking out with someone who is on the same page as me in so many ways.
Doreen Vanderhart is the founder of Knap Creative, a social media marketing and website design agency located near Lethbridge, Alberta. She started Knap Creative because she believes there is an easier and less stressful way to get your goodness into the hands of your people. Doreen and her team offer inspiration and marketing services and are here to support you in living an intentional, relaxed, meaningful life.
Does that not sound like the best? If Doreen had one message for my audience it would be this; Take the pressure off and trust yourself! In our conversation, we chatted about how to do just that, and so much more. Doreen is such a fun, energetic person to talk to, I know you’ll enjoy listening to our conversation as much as I enjoyed having it.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/225CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Most of us can probably relate to the experience of working really hard on something and then just…. Not finishing. Burning out at mile 25 of the metaphorical marathon.
That’s because creating things in the world is HARD, perhaps most of all when it comes to the point where we say. This is done! This is good enough! I’m proud of this and ready to move on.
But here’s the thing – finishing is where the magic happens. It’s where all your hard work pays off. It’s where you get to say, "I did it."
So, how do we cross that finish line? How do we push past the procrastination, the perfectionism, and the plethora of distractions to finally check that box that says, "Done"?
That’s exactly what we’re diving into today. I’m sharing strategies, experiences, and maybe a little bit of tough love, all designed to get you moving, keep you going, and ultimately, help you finish strong.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/224CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
As you may have heard me talk about before, I am a big productivity nerd. I love learning and chatting about new strategies and ideas for getting the most out of the day, whatever that means to you. But I know that’s not the case for everyone, and in fact, can be fuel for self-criticism. I’ve been there too. My guest today knows exactly how loaded the word “Productivity” can be, and I am so excited to share her thoughts on a new way to think about being productive.
My guest is Amber De La Garza The Productivity Specialist! Amber has more than a decade of experience helping small business owners maximize profits, reduce stress, and make time for what matters most by improving their time management and elevating their productivity. Amber is a sought-after coach, trainer, speaker, writer, host of the Productivity Straight Talk Podcast and creator of Leverage Lab®. Amber shares her message on her weekly podcast and as Straight Talks both virtually and in-person across the country for audiences that range from small business owners and associations to multinational corporations.
As you’ll hear in this conversation, Amber’s approach to harnessing productivity is right up my alley. Setting realistic goals? Check. Being gentle with yourself? Check. Prioritizing tasks? Check! I’m so excited for you to hear my full chat with Amber.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/223CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Today’s episode is SO IMPORTANT! And I’m so excited to share it with you.
Because my friend, keeping going is EVERYTHING. Keeping going – or, being consistent – is what really does separate the folks who meet their goals from everyone else.
Which is good news! Because it means you don’t have to be special. You just have to show up every day, consistently.
So! Today is part 2 of a 3-part series here on the podcast. Part 1 was about getting started. Part 2 is about keeping going – that’s today’s episode. And the final episode coming out soon is Part 3 - How to finish.
If you want to start with Part 1 – How to Get Started, go check out episode 217 of Making Good. Then come back here afterward.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/222CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
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So, I have been very excited to share this book with you all and Charelle for a long time because I have been following Ali and his YouTube journey for quite a bit. Ali Abdaal is an ex-doctor turned productivity wizard and highly followed person on YouTube. He shares a lot of videos about productivity, time management, evidence-based strategies, and tools to help us be more productive. He has been publishing amazing content on YouTube for the past 7 years. I am a big fan and I cannot tell you how much I have learned from his channel.
When I heard Ali had a book coming out I was immediately sold. I purchased a book, got on the waitlist, and, (with Charelle’s agreement of course), we decided to cover his book on the podcast. So this is that episode! We finally got our hands and eyeballs on our copies of Feel Good Productivity, and I had so much fun dissecting this book with Charelle.
As Cherelle would say, Feel Good Productivity is very “bitty.” In other words, it is jam-packed with lots of bits of extremely valuable info, way more than we could ever cover in one episode. His recommendations, ideas, and experiments you can try are evidence-based and science-backed, which I very much appreciate. Ali also asks a lot of valuable questions in the book, which are themselves very worth keeping in your back pocket.
I think this book is well worth a read, but here we’re going to talk about some of our key takeaways. I think Charelle and I did a good job of pulling out highlights that will hopefully inspire you in your day-to-day, but again I would absolutely recommend giving the whole book a read, it is fantastic.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Today’s show is a bit different from the topics I usually cover, though the topic has come up in small ways as long as I’ve been making this podcast.
We’re talking about how to pick yourself up when life gets in the way, with my guest Michelle Simons.
In a case of cosmic timing, while this episode was recorded a month or two ago, this episode comes out less than a week after we had to say goodbye my sweet wolfy dog, Puff, who many of you have heard in the background on past episodes. So. I’ve been really deep in the experience of life throwing a wrench in things.
The truth is that not every day is going to be awesome. Some days may find you in a pretty low place. Maybe some health issues came up, maybe a friend or family member is going through a rough time, maybe some other tough life stuff is going on, or maybe you’re just experiencing what we all do from time to time- burnout. Despite our circumstances, so much of the time, things still need to get done.
If any of this resonates, my guest today knows exactly how you feel. In fact, picking yourself up and moving forward after challenging life events is something she’s given a lot of thought. Michelle Simons is a a brand strategist and copywriter for small businesses and entrepreneurs. She loves helping business owners pinpoint their brand’s beyond-profit purpose, talk about it in their message, and live it out.
Though Michelle is an amazing copywriter and is so good at what she does, we actually had her on the show to talk about a very different topic: how to run a business when life gets in the way. Michelle has chronic illness, and as a result has done a lot of mindset work and strategizing around how to keep her business moving during and after an event. You can’t plan for everything life throws at you, and I was so inspired by everything Michelle shared about toxic positivity, “comparisonitis,” and ways to be gentle with yourself.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/220CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
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I’ve got a very short & sweet episode for you, today, and it’s 2 things! An invitation and a gift.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/219CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
I am so thrilled to share this episode with you today, because the topic is a first for Making Good!
As a small business owner, one of the things that I’ve had the most fun with is when I get to work with other small business owners… This is something i’ve done through my stationery business, Good Sheila, my retail shop, Station 7, and even this podcast.
Turns out that working with other small businesses owners can be a form of marketing – something called Partnership Marketing! Partnership marketing is when two businesses create a campaign or promotion that benefits both parties. It can take all kinds of forms, everything from a giveaway to a joint product or offer and everything in between.
Well, I was so excited to have today’s guest on the show because she is a partnership marketing expert. Erika Rodriguez works with mission-driven companies, social impact organizations, and ecopreneurs to create impactful content strategies and partnerships. Through her small business, Nadi Marketing, Erika helps grow conscious businesses through intentional marketing and the power of partnerships so that their visions for positive change continue to be sustainable.
Aside from her areas of focus being so up my alley, I loved Erika’s straightforward and actionable tips for anyone new to partnership marketing. She was so full of creative ideas and examples, and I’m so grateful for how generous she was with her knowledge. I cannot wait for you to hear our conversation.
Connect with Erika:
- Instagram: @nadi_marketing
- Website: nadimarketing.com
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/218CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Sometimes, the simplest things are also the hardest to do.
Exhibit A: Showing up consistently for something… even if it’s something you really care about.
Exhibit B: Putting ourselves out there.
And Exhibit C, which is what we’re talking all about in today’s episode, and is probably the simplest of all:
STARTING.
Taking the first step. Writing the first paragraph. Your first 5 minutes on the treadmill.
Starting.
Starting is simple, deceptively difficult, and yet… SO CRITICAL. Anything you want to do in life requires taking the first step.
Any result you want can only come from getting started.
So. Today’s episode is tackling this very pain point that I suspeeeeect a lot of you can relate to. I know I certainly can! And that is: GETTING STARTED.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/217CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
The conversation I’m sharing today was so sweet, and to say the subject was right up my ally is an understatement. Helping brands explore their why? Unapologetically standing out from the crowd? Creating an unforgettable customer experience? Yes, yes, and more yes!
My guest today is Denisa Parker, and while our areas of focus are different, there is a lot of overlap in the types of clients we work with. Denisa is the founder of Kind and Ivy, a brand and packaging design studio. She works with conscientious small business owners to help them unapologetically stand out in their market and create memorable experiences for their customers, so they can ultimately make a bigger positive impact in the world. Denisa has worked with fashion, beauty, wellness, and handmade brands to help them make a big impact with their audience- all while making a minimal impact on the planet.
Denisa was lovely to talk to, and so full of amazing tips and insight. I hope that this chat brightens your day as much as it brightened mine.
Connect with Denisa:
- Instagram: @kindandivy.studio
- Website/newsletter: www.kindandivy.com/newsletter
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/216CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
I had heard amazing things about this book and was so so excited to cover it in this months Book Club. The more I read, however, the more I realized that Hooked is really geared toward tech companies, tech products, things like apps and games, and not physical products or services like the ones most of us have as our businesses.
That’s not to say this wasn’t a great book! Charelle and I were able to pull out so many lessons and ideas from each section, and throughout our conversation, apply them to business models you might have as a listener of this podcast. It was a fun exercise in finding the generalities in each marketing method, and thinking about how they can be used across industries.
Plus, I got to ask my favorite question: What can we learn from this?
Another aspect of this book that I really liked was the way the author, Nir Eyal, took the time to consider the ethics of the Hook Theory, the marketing strategy he outlines in the book. I have talked before on this podcast about how I dislike using the language of hunting or fishing when it comes to how we market, (people are not fish!), so I did pause at “Hook…” But Eyal takes a lot of care in considering the ethics of his theory, which I really appreciated, and think we all need to think about more as marketers.
So, an unconventional episode, but one really worth giving a listen because there is so much to get out of it!
Connect with us on Instagram:
- Charelle - @charellegriffith
- Lauren - @laurentilden
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/215 CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Okay my friends, I hear you loud and clear.
Lots of you are experiencing social media burnout, and I can relate. I’ve been there. The ever-shifting algorithms, the pressure to constantly create content, and the time suck of putting yourself out there over and over again, often with minimal returns on that investment. It is exhausting.
Personally, I still really enjoy social media for the most part, but that’s more of a preference than a hard and fast rule, and as regular listeners of this podcast know, social media is certainly not my main marketing focus. Beyond that, social meda isn’t for everyone, and it doesn’t have to be! It feels kind of radical to say that on a marketing podcast, but it’s the truth. You do not need social media.
My guest today has made NON-social media marketing the focal point of her marketing, and I am so excited to dig in with her. Rebecca Tracey works with aspiring life coaches, health coaches, healers, and other service-based businesses to build a business that will stand the test of time (and not be at the whim of whatever the newest trendy marketing fad is!). She helps clients clear the clutter and bring them back to foundations so they can articulate their vision clearly and move forward.
Rebecca’s message? Marketing without social media, (or at least without the need for social media), IS POSSIBLE. I found this conversation energizing and refreshing, and I know you will too.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/214 CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
You made it to the last episode in our 10-day Ringing in 2024 series! You’ve done some reflection, you’ve dreamed up your ideal 2024, and you’ve done some planning for the year and month ahead. Now it's time to talk about the key ingredient for making it all happen: maintaining momentum.
This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too!
This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guidance as well as a short exercise to go through. By the end of this series you’ll have reviewed 2023, dream up your ideal 2024, and create a plan to get there.
And, BONUS! I’ve also created a free workbook you can use to work through these exercises. Head to makinggoodpodcast.com/2024 to get your copy and get going!
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/momentumCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
It's the second to last episode in our 10-part Ringing in 2024 series! Yesterday we took a top-level approach to planning the upcoming year, so today we're getting a little more granular.
This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too!
This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guidance as well as a short exercise to go through. By the end of this series you’ll have reviewed 2023, dream up your ideal 2024, and create a plan to get there.
And, BONUS! I’ve also created a free workbook you can use to work through these exercises. Head to makinggoodpodcast.com/2024 to get your copy and get going!
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/planningCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Welcome to Part 8 of our Ringing in 2024 series! Now that we have committed to consistency, it's time to map out our year from a birds-eye perspective.
This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too!
This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guidance as well as a short exercise to go through. By the end of this series you’ll have reviewed 2023, dream up your ideal 2024, and create a plan to get there.
And, BONUS! I’ve also created a free workbook you can use to work through these exercises. Head to makinggoodpodcast.com/2024 to get your copy and get going!
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/mappingCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Today on our bonus, Ringing in 2024 series, we're committing to consistency! Once you've set your goals, a key ingredient to actually achieving them is consistent action.
This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too!
This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guidance as well as a short exercise to go through. By the end of this series you’ll have reviewed 2023, dream up your ideal 2024, and create a plan to get there.
And, BONUS! I’ve also created a free workbook you can use to work through these exercises. Head to makinggoodpodcast.com/2024 to get your copy and get going!
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/consistencyCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
HAPPY NEW YEAR!! We are now just over halfway through our 10-day, Ringing in 2024 series, and you know what? It's time to start making some concrete plans. This is what episodes 6-10 in this series are all about: taking our goals and turning them into real, achievable plans.
This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too!
This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guidance as well as a short exercise to go through. By the end of this series you’ll have reviewed 2023, dream up your ideal 2024, and create a plan to get there.
And, BONUS! I’ve also created a free workbook you can use to work through these exercises. Head to makinggoodpodcast.com/2024 to get your copy and get going!
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/strategizeCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
One week down, one to go! You made it to part 5 of the Ringing in 2024 series! Today, I’m going to help you pull together all your takeaways from this week's exercises so you can formulate a goal (or goals!?) for next year.
This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too!
This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guidance as well as a short exercise to go through. By the end of this series you’ll have reviewed 2023, dream up your ideal 2024, and create a plan to get there.
And, BONUS! I’ve also created a free workbook you can use to work through these exercises. Head to makinggoodpodcast.com/2024 to get your copy and get going!
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/goalsCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Welcome to part 4 of the Ringing in 2024 series! Today I am so excited to introduce you to the Start/Stop/Keep exercise.
This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too!
This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guidance as well as a short exercise to go through. By the end of this series you’ll have reviewed 2023, dream up your ideal 2024, and create a plan to get there.
And, BONUS! I’ve also created a free workbook you can use to work through these exercises. Head to makinggoodpodcast.com/2024 to get your copy and get going!
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/startCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
In the third installment of the Ringing in 2024 series, let's have some fun. It's time for the destination postcard exercise!
This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too!
This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guidance as well as a short exercise to go through. By the end of this series you’ll have reviewed 2023, dream up your ideal 2024, and create a plan to get there.
And, BONUS! I’ve also created a free workbook you can use to work through these exercises. Head to makinggoodpodcast.com/2024 to get your copy and get going!
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/destinationCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Today in our 10-part Ringing in 2024 series, we take a look at lessons learned from the past year. This part of the reflection process can feel a little hard but in this episode, I want to offer some perspective that might help turn those tough realizations into learning moments.
This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too!
This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guidance as well as a short exercise to go through. By the end of this series you’ll have reviewed 2023, dream up your ideal 2024, and create a plan to get there.
And, BONUS! I’ve also created a free workbook you can use to work through these exercises. Head to makinggoodpodcast.com/2024 to get your copy and get going!
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/lessonsCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday/New Year’s gift to you, I’m sharing it with you, too!
This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guidance as well as a short exercise to go through. By the end of this series you’ll have reviewed 2023, dream up your ideal 2024, and create a plan to get there.
The very first thing on our agenda? We need to celebrate 2023! You have worked SO HARD this year, so before diving into 2024 planning, let’s take a moment to appreciate how far you've come in the past year.
And, BONUS! I’ve also created a free workbook you can use to work through these exercises. Head to makinggoodpodcast.com/2024 to get your copy and get going!
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/celebratingCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
I am thrilled to share my interview with today’s guest! She joined us as a guest expert in my membership program, Making Good Happen, and after her talk I knew I needed to have her on the podcast.
Nadine Nethery is an audience-driven copywriter and brand messaging strategist for female founders who want to intentionally attract, delight and retain their dream customers. I’ve danced around the topic of audience research on the podcast before, but up until now haven’t dived in. In my former life in the corporate sphere, my background is in market research, so I’ve been around the block when it comes to getting to know your customers.
Nadine, however, completely amazed me in this episode. Her smart, original strategies for gaining insights into an audience are so inspiring, and the ways she uses AI as a tool to that end are also super thoughtful.
I am so grateful to Nadine for all she shared. This conversation is an absolutel goldmine, and I cannot wait for you to give it a listen.
Connect with Nadine:
- Website: candocontent.com
- Instagram: @candocontent
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/213 CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Seth Godin is a thinker in the marketing space that I have admired for a very long time, and I am so excited to share some of his work with you all.
While he may not use the words “ethical marketer” specifically to describe his work, Godin is definitely a non-bro marketer. He was one of the first to popularize the idea of “permission marketing,” not pushing a product or idea onto anyone, but selling to your ideal customer by adding value and being invited in by our customers.
Now, as modern and innovative as Seth Godin is, this is also a very substantive marketing book. Charelle described it as a “thinking marketing book.” It’s not written like a straightforward how-to, and it requires active engagement from the reader to parse all the incredible lessons jam-packed on every page. But that’s why Charelle and I are here! To help pull out some of the headlines we think you shouldn’t miss, though there is too much goodness in this book to fit every valuable thing into one episode.
Regardless of where you’re at in your marketing journey, I definitely recommend giving this one a read.
Connect with us on Instagram:
- Charelle - @charellegriffith
- Lauren - @laurentilden
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/212 CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
So this one is kind of a big deal for me.
I was a little bit nervous to record this episode, and honestly even more nervous to release it into the world. But I’m also excited!
My guest today is a rare repeat guest, Nell Wulfhart, the decision coach. The last time we had her on, in episode 148 of this podcast, she explained all about her role as a decision coach and offered a goldmine of tips for how to make better, faster decisions.
In our most recent conversation, recorded this past October, we turned the tables in a totally new format for the show. Nell took the interviewer seat to help me make a huge decision about my businesses. We treated it like a live coaching session, with Nell taking me though the process just like she would with any of her clients. As you’ll hear in the episode, I was pretty amazed by the end. Let’s just say Nell is very good at what she does.
Nell Wulfhart is a journalist, a writer, a world traveler, and on top of it all, a decision coach. Nell attributes her successes to her talent for making quick decisions at various crossroads in her life. To Nell, time wasted in perseverating over a decision is a tragedy, so she opened up shop to help others make decisions quickly and save precious time.
Connect with Nell:
- Website: www.decideandmoveforward.com
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/211 CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
When I tell you to think about marketing your business, what comes to mind?
Social media? Reels? Paying for ads? Complicated strategies? Stuff you don’t know how to do but everyone’s telling you that you “should” be doing? Spending money you don’t currently have available to spend? Overall… just a heavy sense of overwhelm?
If that’s you I have 3 things to tell you, all of which I hope you will find to be good news.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/210CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Question for you.
Did you know that I own a retail store? I’ve mentioned it a few times on the show, but in case this is news to you, let me tell you about it. My shop is called Station7 in the Capitol Hill neighborhood of Seattle. My mom started it in 2015 and I took it over in 2019, and it is so wonderful. We feature goods from mostly local artists and makers, we priorotize businesses that are owned by women and members of the BIPOC and LGBTQ communities. It is awesome.
It’s not often that I get to sit down with a fellow retail store owner on this podcast, and it was so much fun to talk shop with Jessie Williams. Jessie is BUSY. Not only does she own three retail locations in North Carolina, two Edge of Urge locations, and one Unlikely Professionals, but she also owns and manages Cute House, a vacation rental home also in North Carolina. All of her businesses and side projects, (too many to list in this intro!), are focused on supporting up-and-coming makers and small businesses, as well as giving back to her community.
I have admired Jessie and her work via Edge of Urge for a while now, and it was such a joy to sit down and pick her brain. She was so open and thoughtful, and I got so much out of our conversation. I know you will too.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/209 CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
This episode comes out at the end of November, and I know from members in my community that the energy is high and also! A little chaotic. The end of the year is a super important time for many small businesses – certainly MOST small businesses in my community. So we want our marketing to really deliver for us.
But creatively… you might be feeling just tapped out.
SO
If you need some support planning your end-of-year marketing, today’s episode is for you. My goal is to give you some good ideas on WHAT TO ACTUALLY SAY in your marketing… in order to get those big results.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/208CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
This book was a true goldmine. It is packed full of information and examples, way, way too many for us to deep dive into all of it. It’s worth it to pick up a copy of most of the books we discuss in Book Club, but Fascinate in particular is so dense with info, (in a fun way!), that we couldn’t possibly cover it all in an hour-long conversation.
I love this book because of the permission it gives to explore and figure out your unique approach marketing, rather than pigeonholing yourself into pre-existing models. At the same time it offers an absolute bounty of guide rails and suggestions for a plethora of brand personalities. Fascinate does an amazing job of helping you figure out first and foremost what makes your brand stand out, then apply some of Hogshead’s suggested pillars or strategies to your marketing. Special thanks to Charelle for recommending this one. She’s actually using some of the tactics from Fascinate in her 2024 planning! Look out world!
Connect with us on Instagram:
- Charelle - @charellegriffith
- Lauren - @laurentilden
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/207 CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
A question for you, listener.
How often do you think about networking?
The term “Networking” can feel extremely general, and the practice of going into a room full of strangers to try and make connections can seem intimidating. We know it’s good for our businesses to meet new people and build partnerships, but figuring out the right way into a networking situation can feel daunting. My guest today found a lot of success in growing her business through networking, and I love her strategic and thoughtful approach to figuring out which rooms she wants to be in, and how she can get the most impact from her limited time.
Now, I record these episodes WAYYYY before they come out, and since we recorded, Dani has actually shifted directions and no longer runs that business. However, that doesn’t change how valuable this conversation is so I wanted to be sure to bring it to you anyway! Dani Sticka is a former professional home organizer who believes in letting go of perfection and embracing a simpler life through home organization. During her own personal health journey and finding peace with less, Dani created Imperfectly Tidy to help others let go too.
Whether you consider yourself an introvert or generally pretty outgoing, there is a LOT to get out of my conversation with Dani. I know I came away from the interview with a lot of food for thought.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/206 CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
HOOOOOOLY MOLY do I have a treat for you. Like, the biggest treat ever.
This week, I decided to share with you ALL FIVE of the private podcast episodes coming out this week in Making Good Happen.
Making Good Happen is my membership program, and every day Monday - Friday, there’s a private podcast that comes out for members to listen to.
So, here's all 5 episodes.
Want to join so you get ALL these episodes? Get the details here.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/205
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Today, we’re gonna talk about something truly scary for small business owners: MARKETING.
In this episode, I'm sharing my best advice for moving past this.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/199
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Small businesses are so powerful and make such amazing impacts on the communities around them — especially when they get the support they need. To illustrate this, I was joined by Ibrahima Souare from NYPACE, an incredible organization that mentors entrepreneurs, as well as Tamekia Flowers-Ball of Epiphany Blue, business owner/mentee who participated in NYPACE's program.
In this episode, we discussed:
- NYPACE’s mission
- Tamekia’s experience at NYPACE with her business, Epiphany Blue
- How NYPACE continues supporting the small businesses that complete their program
- Qualities of the most successful small business owners and entrepreneurs
- The ripple effects of small business entrepreneurs’ success
- Who would be a good candidate to work with NYPACE
- And more
Learn more about and connect with Ibrahima and NYPACE:
- Website: nypace.org
- Email: info@nypace.org
- Linkedin: Ibrahima Souare
- Twitter: Ibrahima Souare
Learn more about and connect with Tamekia and Epiphany Blue:
- Website: epiphanyblue.com
- Linkedin: Tamekia Flowers-Ball
- Instagram: @epiphanyblue
- Facebook: Epiphany Blue
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/203 CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Today’s episode is about a topic that is near and dear to my heart; How to create and maintain a socially conscious business.
My passion for this probably comes as no surprise, given the titles of my podcast and of my membership program, Making Good and Making Good Happen. Many if not most of this show’s listeners are, or want to be, socially conscious entrepreneurs, and it has been such a joy to witness the community forming and growing around this idea. As today’s guest said, it is so vital to surround yourself with peers and fellow business owners who “get it;” who support your business’s mission for good.
To help us think through how to center doing good in our businesses, (hint: there are so, so many ways), Stephanie Malon-Rufi joined me for a fantastic conversation. Stephanie is the owner of Spark Good, where she consults with and coaches socially conscious entrepreneurs. She helps to distill their vision into a focused strategy and action plan, helps solve key challenges with mindset blocks, and helps them have a greater positive social impact with their business.
It was so much fun to get to talk with someone else in the social entrepreneurship space, I learned a lot from my chat with Stephanie. No matter where your business is in its journey for good, I know you will get a lot out of this conversation.
Connect with Stephanie:
- Instagram: @smalonrufi
- Website: sparkgood.net
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/202 CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
I’ve got to say, Charelle and I really enjoyed chatting about this one.
As a book about storytelling, it should come as no surprise that in addition to laying out really helpful ideas and frameworks, Stories That Stick was super well-written and fun to read.
This book is chock full of examples, questions, and prompts to get your wheels spinning. If you are someone who feels you don’t have anything to say, or that your story isn’t worth telling, by the time you finish Stories That Stick you will have stories in spades. Even though I’m someone who has always been interested in narrative and has found a lot of success in sharing stories with my audience, reading these prompts sent little sparks of inspiration shooting through my mind. Luckily, author Kindra Hall walks you through how to sift through your newfound pile of stories and choose which to tell and how.
Stories That Stick was a joy to read and talk through with Charelle, and I hope you enjoy our conversation as much as I did.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/201 CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
HOLY MOLY. TWO HUNDRED EPISODES!
I started this podcast in May of 2020, needing something to be excited about in the pandemic.
I don’t think I would have EVER been able to dream up all of the things that this podcast has brought me.
In the last 3 years, we’ve done 200 episodes. We’ve reached nearly 150,000 downloads. The podcast has led to my favorite place on the internet, my membership program Making Good Happen. Interviewing guests and connecting with all of you has led me to build relationships and friendships that are some of my most treasured.
This podcast has required a lot of me – time, energy, effort – even when I sometimes didn’t feel like I had it. But its given me so much more.
And probably the most powerful thing that this podcast has given me is WISDOM! I’ve learned so, so, so much from hosting this podcast.
So, today… we’re rounding up 10 things that I’ve learned from 200 episodes of Making Good. Truly – I probably could have come up with 200, but hey – I'd rather skip to the biggest and best.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/200CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Today is an important episode, because it’s about one of the most important topics we could ever cover here.
Getting stuff done.After all, we can have all the big bright ideas in the world, but if we’re not executing on them, it doesn’t really matter. Our ideas can’t change our lives and change the world if we don’t take action to make them a reality.
But. How do we ACTUALLY get stuff done?
In today’s episode, I share some tips and strategies that I’ve picked up in my own journey with productivity. These are techniques that are really working for me lately, and I hope you find them useful too.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/199CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
If you’re like most listeners of this podcast, you first started your business not because you’re an experienced business person… but because you have something you love to do, or you care about, and you decided to make it your full-time gig.
And then, you find yourself in the situation we all find ourselves in as small business owners, which is that we have to sell our thing. Our product, our service, our offer. Whatever it is, it’s only a business if we’re selling it… and for most businesses, selling is an active process. We can’t just wait for sales to come in – we need to set our sales and marketing processes up so that those sales actually happen.
This is for many of us quite uncomfortable. But it doesn’t have to be, and that’s where today’s episode comes in. We’re talking all about selling – and specifically – sleaze-free selling. Selling in a way that feels good and aligned.
And I have a guest today! Her name is Megan Smyth. Megan is a sales copywriter and consultant for mission-driven entrepreneurs. Through her in-depth research process, personality-filled copy, and pull-no-punches consulting, she helps purpose-driven founders drive revenue and make a positive impact–without unethical business practices or sleazy sales tactics.
Connect with Megan:
- Website: megansmyth.com
- Instagram: @copybymeg
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Here’s something I believe with all of my heart
You have a superpower. Specifically, a marketing superpower.
And I know that probably, we’ve never even met, but I can tell you this with 100 percent certainty. And it gets better! This superpower doesn’t cost you anything. It doesn’t require you to pick up any new skills. It’s something you have access to ALL of the time and you can activate at any time.
This superpower is something that can help you connect with your ideal customers, grow your audience, build relationships and trust, make sales, and do so many of the other amazing things that marketing can do for our small businesses.
In today’s episode, we’re going to talk all about that marketing superpower: what it is, why it’s so powerful, and I’m going to give you some concrete strategies for putting it into action.
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
It seems like I’ve been saying this a lot lately, but this is truly the most Charelle of books.
So much so that the whole second half of our conversation was essentially a clinic on how to incorporate the methods laid out in The 12 Week Year into your own life and business. One of the reasons I was excited to dig into this book with Charelle is because since she read it many years ago, she has baked it’s methods into so many aspects of her own life and business. She also uses it in her work with her clients, supporting their goals and growth using The 12 Week Year as a general framework. Needless to say, I had a blast picking Charelle’s brain.
The 12 Week year is all about planning, taking action, and ultimately getting more out of our time, and I mean, who can argue with that?
Connect with us on Instagram
- Charelle - @charellegriffith
- Lauren - @laurentilden
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/196
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
I could not be more excited to share my conversation with today’s guest, Miriam Shulman. Miriam is a true force of nature, and I had such a blast talking with her all about how to build a career in the arts, or as a creative. Miriam is an artist and founder of The Inspiration Place, where she helps other artists learn how to profit from their passion or become better artists via online tutorials, coaching, and The Inspiration Place podcast. She is also the author of Artpreneur The Step-By-Step Guide to Making a Sustainable Living from Your Creativity.
Miriam was so generous with her time and expertise in this interview, and I’m so grateful for her candidness during the conversation. Whether you’re an artist or another type of creative, there is so much to learn in this episode.
Connect with Miriam:
- Instagram: @schulmanart
- Website: schulmanart.com
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/195 CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Today, we’re talking about launching. What it is, why we should do it, and how to do it well. And if there’s anyone listening to this who feels like this episode might not be for them because they feel like launching doesn't apply to their business model…. Well, I would challenge you on that! Give this episode a listen and see if I can change your mind.
Want to learn even more about launching? Check out my membership.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/194
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Have you ever just met another business owner and felt an immediate kinship with them?
That’s the case with the first time I met today’s guest.
My guest today is Amanda McKinney. Amanda is a business and accountability coach specializing in “accidental entrepreneurs.” She is also the host of the Unapologetic Entrepreneur podcast and author of Why Not You? An Accidental Entrepreneur’s Guide to Success.
Clearly, Amanda is BUSY, which is why I am so grateful she took the time to chat with me way back in March. I am such a huge fan of her human-centric approach to business and marketing, and I really appreciated her thoughtful responses to alllllll of my questions.
There are so so many gems of wisdom and food for thought in this interview, I truly can’t wait for everyone to give it a listen.
Connect with Amanda:
- Website: www.amandamckinney.com
- Instagram: @theamandamckinney
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/193
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Repeat after me, “Google Analytics.” How does that phrase make you feel? If ‘intimidated,’ comes to mind, you are definitely not alone. Today’s guest is here to tell you that actually, not only is google analytics, or data analytics in general, not scary, but it can be an essential tool in your small business toolkit. Would you believe me if I said having a handle on your data can even be a stress reliever?
Aby Blum Sudds offers online business management services & products for visionary entrepreneurs who don’t want to stress over the details. She primarily works with folks whose life circumstances, like chronic illness or neurodivergence, mean they need their businesses to work for them in specific ways. To Aby, understanding and utilizing your data is one way to make life easier, and it can even relieve some of the self-doubt and imposter syndrome that can arise for business owners just starting out.
I loved talking with Aby, and learned so so much. No matter what life circumstance you find yourself in as a small business owner, there is so much gold to take away from this conversation.
Connect with Aby:
- Website: abyblumsudds.com
**SMALL BIZ SPOTLIGHT: CARA NISSEN OF BLOOM WITH CARA!
Connect with Cara:**
- Instagram: @bloomwithcara
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/192
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If you’re someone who is considering the future of your small business, this book is worth a read. In it, author Paul Jarvis makes the, (I would say very strong), case for why keeping your business small is the best plan, rather than aiming for growth just for growth’s sake.
It should come as no surprise that Charelle and I are very on board with this perspective. There was a lot of head-nodding as we read through Company of One. In addition to outlining the reasons for keeping a business small, Paul Jarvis offers some excellent advice about keeping your small business chugging even with a tiny (or non-existent) team, and without burning out.
I really loved digesting some of the ideas in this book with Charelle. I hope you enjoy our conversation as much as I did.
Connect with us on Instagram
- Charelle - @charellegriffith
- Lauren - @laurentilden
**SMALL BIZ SPOTLIGHT: MIRANDA HARRIS HAMLIN OF AND ARLEN!
Connect with Miranda:**
- Website: www.andarlen.com
- Instagam: @and.arlen
- TikTok: @and.arlen
- Facebook: and.arlen
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/191
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
I just have to say I really loved my conversation with today’s guest.
On Making Good, we have talked quite a bit about transparency, authenticity, and sharing your story. But storytelling can feel like a huge task, and getting it right can seem intimidating. My guest today, Ché Elizaga Castro, demystifies what it means to share your story as a business owner, and does an amazing job breaking it down into clear, bite-sized pieces.
Ché is the founder of Come Alive Co., where she works with entrepreneurs on their brand story strategy, copywriting, and connection with other impact-driven leaders. Her purpose, in her own words, is “to help women feel known, seen, and worthy of their wildest ideas.” She does this by helping people step into their story so they can approach their marketing with confidence.
Ché’s passion for what she does is truly infectious, and I’m so grateful for how generously she shared her wisdom. This episode is an absolute goldmine.
Connect with Ché:
- Instagram: @comealive.co
- Website: www.comealive.co
**SMALL BIZ SPOTLIGHT: FAYE ZIEGEWEID OF QUEEN FAYEZEL!
Connect with Faye:**
- Website: www.queenfayzel.com
- Instagram: @queenfayzel
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/190
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
I’ve noticed something about this podcast, and specifically about you, dear listener.
And that’s this: You tend to be something like me. The things that I’ve struggled with, so so so often they are things that you struggle with too.
Things like self-doubt. Perfectionism. Consistency.
And, as we’re talking about today – procrastination.
The more I reflect on the topic of procrastination and its role in my own life – which, spoiler alert – has been huge. The more I realize that it’s such an important topic.
**SMALL BIZ SPOTLIGHT: CAT LEA OF STIR THE POT KITCHEN!
Connect with Cat:**
- Website: www.stirthepotkitchen.com
- Instagram: @stirthepotkitchen
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/189
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
It might come as a surprise that we haven’t spent much time talking about website optimization on this show yet. Trust me, when I realized that was the case, I was just as shocked. After all your website, as today’s guest called it, is “your business's home on the internet.” So of COURSE, in addition to it reflecting your brand and personality, we want it optimized for your business’s goals.
Elissa Voris joined me on the show to break it all down for us. Elissa is the founder of Elissa Mae Creative, a branding and website design studio specializing in lifestyle and beauty brands. With her 20 years of experience in web design, product design, and more, Elissa knows not only what makes a website beautiful, but how to make it an efficient tool for your business.
I learned so much from my conversation with Elissa, and I know you will too.
Connect with Elissa:
- Instagram: @elissamaecreative
- Website: www.elissamaecreative.com
Don't miss this week's SMALL BIZ SPOTLIGHT with DIANE WILLIAMS OF LOVELIKE!
Connect with Diane:
- Instagram: @shoplovelike
- Website: www.shoplovelike.com
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Tools, tools, tools! I love a good tool. In fact there are MANY that help my business run smoothly. In this episode, I'm sharing my 12 favorites: we'll talk design tools, email tools, productivity tools, and much more.
JOIN MAKING GOOD HAPPENhttps://makinggoodhappen.co
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/187
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
I’m so excited to be back with this month’s edition of Making Good Book Club, and today we are talking about Rework by Jason Fried and David Heinemeier Hansson.
As the name implies, this book, written by the founders of the project management tool Basecamp, is a book that challenges the assumptions and the traditional approaches to business…. In such a good way. I think you’ll learn a ton from this book and come away inspired to think about things in a whole new way.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/186
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
I am THRILLED to share this episode because today’s topic is a Making Good first!
Many listeners of the show may know that online education, along with this podcast and other resources, is a large part of how I educate small business owners about marketing. That’s why I was so excited for Melissa Guller to come on the show to explain how YOU (yes, you – even if you don’t think it’s right for YOUR BUSINESS) can diversify your income with online courses.
Melissa is the founder of Wit & Wire, where she helps creators build profitable online businesses so they can scale their income and impact online. She also hosts the Wit & Wire podcast and co-hosts the Everything is Teachable and Book Smart podcasts. Before becoming a solopreneur, Melissa was part of teams at course creation platforms like Teachable and General Assembly.
Melissa was so so generous with her extensive knowledge of course creation. This conversation is pure gold. If creating a course is something that has ever crossed your mind, or if this is a totally new concept, I know you’ll get a lot from this episode.
Connect with Melissa:
- Youtube: @witandwire
- TikTok: @witandwire
- Instagram: @witandwire
- Website: www.witandwire.com
**SMALL BIZ SPOTLIGHT: MATT EICKHOFF OF HERE’S YOUR HOST!
Connect with Matt:**
- Instagram: @heresyourhostmatt
- Website: www.heresyourhost.com
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/185
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Today, I'm sharing an episode with you from my members-only private podcast. This episode is all about strategies for productivity in times when you’re having trouble getting stuff done – whether from overwhelm, lack of motivation, or for any other reason. I’m sharing some of my time tested favorite tools and I hope they'll be super helpful for you!
JOIN MAKING GOOD HAPPENhttps://makinggoodhappen.co
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Today’s episode is about something that is so, so, SO important – a concept that has changed my life and that I wish I’d put into practice so much earlier than I did.
And that concept is what I call IMPERFECTIONISM. In other words, the willingness to do things imperfectly.
Because of perfectionism, I’ve spent a lot of my life holding back. Not putting things out into the world, not sharing my work, not showing up.
But. Here’s the thing:
The only way to get better at something… in other words, to get closer to “perfect”... is to do the thing imperfectly.
Stay tuned after the episode for this week's Small Biz Spotlight with Tracy Yang of JARN Co. Flowers!
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I’m going to be honest with you dear listener. The topic of this week’s episode is a skill that I would say is NOT in my zone of genius. That’s why I was so excited to sit down with Crystalynn Shelton so I could pick her brain about all things business finance.
Crystalynn is a licensed CPA, small business advisor, and a QuickBooks Top 100 ProAdvisor specializing in financial accounting software training, coaching, and consulting. Crystalynn was so so generous with her extensive knowledge of bookkeeping, I know anyone listening to this interview will pick up some useful tips and tricks.
Connect with Crystalynn:
- Website: crystalynnshelton.com
- Email: hello@crystalynnshelton.com
SMALL BIZ SPOTLIGHT: ALISON CANTOR OF SPACECRAFT SEATTLE!
Connect with Alison:
- Website: spacecraftseattle.com
- Instagram: @spacecraftseattle
- Twitter: @spacecraftsea
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/182
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Today we are back with this month’s edition of Making Good Book Club, and we’re talking about Traction: Get a Grip on Your Business by Gino Wickman.
Traction is all about how we can best organize our businesses to set ourselves and our teams up for success. The book walks through six key components of a business and dives into how each one can be made more streamlined, and more effective.
You guys, this is SUCH a Charelle book, lighting up and inspiring her not-so-hidden inner business organization nerd. Even if you’re a team of one, we both thought there were so many valuable nuggets in this book for any business owner, especially if you may want to build a team down the line. If you’re anything like me, you MIGHT find this book a little dry, but it is absolutely worth a read.
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/181
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
In this episode, my guest is my WIFE, Kate Ciurej (happy Pride!) We talk about what it’s like to be the spouse of a small business owner, some of the things small business owners can do to be more supportive partners (and vice versa), the mental load (which, as you’ll hear – in my house, it’s Kate who really carries). We also discussed one of Kate’s big interests: productivity and time management! She shared some great tips for managing tasks and projects that I know will be super helpful to you. Kate has been my #1 supporter in my business in just about every way you can imagine, some of which you’ll hear about in this podcast.
SHOW NOTES: https://makinggoodpodcast.com/180
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When the words ‘entrepreneur’ or ‘business person’ come to mind, who do you imagine? Often, we are told that people in business have the most outgoing, loudest voices in the room. My guest today, Tara Reid, is here to tell you that there is very much a place for introverts in the business world, and if you identify as one, you don't have to change a thing. As an introvert myself, there were so many moments in this conversation that resonated with me. If this sounds like you too, get ready for some major “ah-ha!” moments. Don’t think of yourself as an introvert? There are plenty of valuable nuggets in here for everyone.
🎙 More Making Good 🎙
- Love Making Good? I would be SO SO grateful if you'd leave a rating and review on your favorite podcast app.
- Let's hang on Instagram. Connect with me @laurentilden.
- Want 100 Marketing Prompts (for free?) Download the PDF here.
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Creating social media content for our business takes a lot of time. But how do you know if the time you’re spending on social media is actually creating results for your business? In this episode, I'm sharing 10 ways to get more results (read: SALES!) from your social media marketing.
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MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/178
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
One of my favorite things to do on this podcast is to share an idea or concept that is new to me and that I am so excited about. This is one of those episodes!
Today we’re talking about regenerative business. Wondering what that is? I was too until I had this conversation with Helen but it’s safe to say I’ve become a believer that this is an idea we can ALL embrace
My guest for today’s show is Helen Tremethick. Helen Tremethick is a Regenerative Business Designer & Holistic Business Coach for entrepreneurs who are ready to show up more fully (and authentically) in their lives and their businesses.
🎙 More Making Good 🎙
- Love Making Good? I would be SO SO grateful if you'd leave a rating and review on your favorite podcast app.
- Let's hang on Instagram. Connect with me @laurentilden.
- Want 100 Marketing Prompts (for free?) Download the PDF here.
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
This week is the 3 year anniversary of Making Good! Hosting this podcast has been one of the greatest gifts of my life – truly, that’s not an exaggeration – and to me, it has really shown the magic that comes from consistently creating valuable content over time… and specifically LONG-FORM content.
That’s what we’re going to talk about today!
In this episode, we’re going to cover:
- What is long-form content
- Why long-form content matters
- Choosing the right format of long-form content for you
- Creating a long-form content plan
- Creating high quality long-form content
- And more
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
This was a fun one, dear listeners.
While The Art of Gathering is not technically a business book, it is absolutely one that can be relevant for all of our businesses and I really encourage EVERYONE to read it!
So much of our lives are spent gathering –at school, at parties, with family, at religious institutions, etc. – and yet, we tend to spend very little energy thinking intentionally about what’s most important in these events… and then designing these meetings deliberately to prioritize what matters most.
The Art of Gathering is about the fact that even a simple meeting can be a transformative experience – the world or someone’s world can be just a little bit different as a result of it, and this is worth thinking through!
This episode is for ANYONE who hosts events, in person or online. You will learn a lot.
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Today we are talking about ADHD. This is a topic that has been heavily requested recently, but I was waiting to find the exact right person to have the conversation with… and that time has arrived.
Life is funny, isn’t it? When I recorded this episode several months before it came out, I was in a state of wondering if I might have ADHD. Well, actually LAST WEEK I received a diagnosis of having ADHD.
So, listening back to this episode I’m thinking about it in a whole new light and I’m so grateful for Dr. Rajan Dunne’s compassionate and unique approach to ADHD.
My guest for today’s show is Dr. Rajan Dunne. Rajan is an integrative psychiatrist with a group practice called Wildflower Psychiatry. Dr. Rajan Dunne is a psychiatrist with ADHD, and her neurodivergence helped her create something unique.
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Get ready for another Making Good first!
Today’s episode is all about brand messaging: the what, why, and how… and how to actually apply it to your business. This is the first time we’re diving into this subject on the podcast, and we couldn’t imagine a better guide than Ashlee Sang.
Ashlee is a business strategist who equips conscious and caring business owners with brand messaging strategy to grow their impact and revenue in alignment with their values. We learned SO MUCH from Ashlee, and we know you’re going to as well.
Join Making Good Happen.
You have questions, and I have answers! In this Q&A episode, we discussed my tips for growing your email list, personal brands vs. business brands, social media schedulers, things I've changed my mind on, how to get more comfortable with selling, how to approach niching, and how much money to spend on marketing. SO FUN!
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I've never felt so called out by a book! In this episode, Charelle and I are discussing Essentialism: The Disciplined Pursuit of Less by Greg Mckeown. In this book club episode, we talk about what it means to be an essentialist, how to figure out what’s really important, how to eliminate what doesn’t matter, how we would suggest you apply this for small businesses, and much more.____________________
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Today we are talking about something that many small business owners shy away from: SALES. And although it’s not always the most comfortable topic, it’s SUCH an important one, and so I’m thrilled to be joined by my guest today, Jen Szpigiel of Becoming Iconic for this conversation that will help you look at sales in a whole new way.
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In this episode, I'm sharing why email marketing is so important, and more importantly how we can QUICKLY grow our email lists (so we can see more email sales!)
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Today, we are talking about all things BRANDING, and how we can use our brands to really stand out. My guest today is the oh-so-talented brand designer Zuza Hicks of Nicely Made Studio. We covered everything from brand identity to strategic design to standing out through your brand and much, much more.
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In this episode, we discuss the book '168 Hours: You Have More Time Than You Think' by Laura Vanderkam. This book about time management, and specifically -- how to make the most and best use of the 168 hours we have each week. In this episode, my book club co-host Charelle Griffith and I discuss: the power of time tracking, the relationship between consistency and breakthroughs, core competencies, how to apply time tracking to your small business, and much more.
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In a small business world of hustling and stress, today’s episode is a breath of fresh air. My guest today is gentle business coach Ashley Beaudin. In this episode, we discussed what it looks like to build a gentle business, the role of self-sabotage and how to move through it, how to prioritize your safety, finding community, the power of quizzes, and much more.
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I’m so excited to share a “first ever” for Making Good!
I sat down with a small business owner who’s just starting out, Corinne Monaco, the artist and owner behind Just Peachy Illustration. She also helps produce and edit this very podcast.
In our coaching style conversation, we talked about where she is in her business and why she’s focusing on wholesale, and together we came up with a step-by-step plan of action for her next few months. We’re going to check in with Corinne in 90 days to see how our plans panned out, so be sure to keep an eye out for some Just Peachy updates here on the podcast!
This episode will be a great listen for people just starting out in wholesale, like Corinne, but there are also some great nuggets for seasoned business owners experienced in selling wholesale. And if you’re not involved with wholesale at all? Give this episode a listen for just a fun conversation!
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If you’ve ever felt like you don’t know what to share with your audience, or like your stories aren’t exciting enough to share… today’s episode is for you.
My guest for today’s show is launch copywriter and brand strategist Zafira Rajan. In this episode, we discussed what copywriting is and how intention plays in, the role of stories, how to unblock your voice, Zafira's concept of the 5 personality pillars, and much more.
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If you ever struggle with doubting yourself, lack of motivation, consistency... or so many other things, you're not alone. In this episode I'm sharing 10 very common things you might be experiencing in your small business journey.
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In this episode, we discuss the book The Go Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann. This is a book that has been recommended to me a LOT over the last couple years and I’m excited I finally got a chance to read it! In this book club discussion, my co-host Charelle Griffith and I discuss the power of giving, the 5 laws of stratospheric success, why it's better to be a go giver than a go getter, and more.
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I often say that being a small business owner is the greatest adventure in personal growth that a person can go on.
We learn and we grow SO MUCH as small business owners. I am not the same person I was in December 2017 when I first launched Good Sheila, my stationery brand. In this episode I'm sharing 5 of the biggest mindset shifts I've made that have changed the course of my life and business.
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How do legal matters come into play for small businesses? What options are available for businesses with the tiniest budgets for legal? What mistakes do small business owners often make? My guest today is Larissa Bodniowycz, of Bold City Legal, who joins me for a conversation all about how to get your legal house in order.
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I've talked with a lot of other small business owners and I know that there are two big pain points many of us have when it comes to content creation:
- Being consistent
- Finding the time for content creation
I've (somehow!) found a way to create a lot of content without spending all of my time on it... and I want to share you 9 tips that I think will help you do the same in this episode.
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My guest today is Katie Zeppieri, founder of The Mic Drop Agency. In this episode we discussed all things personal branding! Why it matters, why it's relevant to your business, the best ways to build a strong personal brand, how to translate your personal brand into sales and much more.
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Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley.
This book is marketing GOLD. If you own a business and do any kind of writing for it or about it (which I can pretty much guarantee that you do), this book is for you.
In this book club episode, we talk about:
- How to approach writing for marketing
- Grammar and word choice
- How to find and establish your brand voice
- The role of storytelling in marketing content
- Marketing for different content formats
- And much, much more.
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Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January.
Consider this episode marketing for beginners! We talk about why marketing is so important, the overall landscape of activities that fall under the marketing umbrella. Then, I offer some tactical exercises you can go through yourself to get your marketing to drive the results you want to see in your businesses.
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Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January.
In this episode, I'm sharing 10 things I learned in 2022. Running a small business is an adventure in personal growth. When it comes to big, transformative, life lessons and change – nothing comes close to what I’ve learned from being a business owner, especially when it comes to mindset and creating a mental approach to business that will set you up for success. Every year, I learn so many new things that I can bring with me into what lies ahead… and I thought, this year, I’d share them with you, too!
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Today I'm joined by 3 small business owners – Meghan from Meghan Elisabeth Art (@meghanelisabethart), Tracy from Jarn Co Flowers (@jarncoflowers), and Kim from Baublebee Co (@baublebeeco) – to join me for a panel conversation on the podcast all about planning for 2023. In this episode, we talked about the business owners' different approaches to planning overall, how far they each plan in advance, how they approach planning content, when it comes to planning, what has worked and not, a final piece of planning advice, and more.____________________
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Are you ready to start thinking about 2023 marketing content?! In today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren decided to do something very special. She's going to share four episodes from the private podcast that only members of the Making Good Happen subscription service have access to! We'll be sprinkling these episodes like holiday magic throughout the month, so keep an eye out wherever you get your podcasts for these special episode drops.
Today, we're sharing the private podcast episode from December 19th: 20 New Year's Content Ideas
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/149
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Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January.
Today’s episode is all about doing a Year in Review for your business – taking a close look at 2022 before we close that chapter and move into 2023. A Year in Review helps us celebrate the highs, learn from the lows, and figure out how to make things even better moving forward.
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File this episode under MUST-LISTEN if you're a product- based business!
What do successful small businesses who get big wholesale accounts have in common?
How do you plan for the year?
What does it mean to take your business temperature?
What about hiring?
If you've ever wondered any of these questions, you'll love this episode with Proof to Product founder Katie Hunt.
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Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Drop the Ball: Achieve More by Doing Less by Tiffany Dufu.
Drop the Ball book is part memoir, part advice and is really all about empowering you to do something that many of us find extremely difficult to do: let go of control. The book covers the unrealistic and even impossible expectations that society has for how we – especially women – balance work and life, and offers some practical strategies for finding ways to take things off our plate, even when that’s super hard.
In this book club episode, we talk about:
- The status quo of how households are managed
- How to split responsibilities more evenly
- The role of the mental load in household management
- The difficulty and power in letting go of control
- Why it’s so important to get clear on what really matters
- And much more.
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MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/150
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In today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren decided to do something very special. She's going to share four episodes from the private podcast that only members of the Making Good Happen subscription service have access to! We'll be sprinkling these episodes like holiday magic throughout the month, so keep an eye out wherever you get your podcasts for these special episode drops.
Today, we're sharing the private podcast episode from December 8th: December Permission Slips
MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/149-1
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
For just about all of us, a big part of our lives is about making decisions. Lots of decisions, large and small, every single day. But when you become a small business owner, the number of decisions that we need to make becomes truly mind-boggling. Today's guest, Nell Wulfhart, is a writer and decision coach, and in this conversation we talk about how we can all make better, faster decisions so we can stop thinking so much and spend much more time DOING.
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In this episode, I'm answering your questions! We're talking about everything from email metrics to e-commerce metrics to content in the new year to content pillars to must-have marketing tools. I think you're going to love this one!
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Today, I have SUUUUCH a treat for you – and that is that I’m thrilled to welcome Lucy Werner, the author of Hype Yourself, onto the podcast. Lucy specializes in PR for small businesses and just like in her books, this episode with Lucy is full of gems of wisdom and advice for action takers like you. We covered a lot of ground, including: what PR is, how to find the right opportunities, how to find PR opps that increase sales, how to craft your PR pitch, and much more.
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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/146
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https://instagram.com/laurentilden
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https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert.
In this episode, we talk about all things creative living: what it looks like to live a creative life, what big magic is, passion vs. creativity, the role of fear in creativity, the power of curiosity, and much, much more.
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MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/145
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Can you all believe 2022 is wrapping up in just two months??
Though we're quickly approaching the end of the year, for many of us our busiest days are still ahead. What can we do to make it to January without completely unraveling??
Create a plan.
In today’s episode, I’m going to walk you through some steps for how to create your marketing plan for the end of 2022… and then how to start working through it NOW so you have the time for what really matters later on.
And! Because I love a good calendar. I’ve put together a workbook that goes along with today’s episode. This workbook is basically a series of calendars – both monthly and weekly – that you can use to create your marketing plan using the steps in today’s episode. To download that (for free, of course), head to makinggoodpodcast.com/2022.
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Today, we are talking about building your business around YOU and what makes you special. In other words, we’re talking about personal branding.
Since I first came across her, there’s been one person that consistently comes to mind first when I think of creating a strong personal brand… and specifically a BOLD personal brand, and that is today’s guest, Suz Chadwick.
Many of you might feel like for some reason, putting YOU into your marketing and your branding isn’t a good fit, for whatever reason. I think today’s episode will convince you otherwise.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
If you struggle to follow through on your plans, this episode is for you. Today I'm sharing a little bit about my own personal journey learning how to follow through, why we don't always stick with our plans, and then of course my best 5 strategies for actually following through in our creative work.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Digital Body Language: How to Build Trust & Connection, No Matter the Distance by Erica Dhawan.
In this book club episode, we talk about what Digital Body Language is and why it’s worth thinking through, how power and trust relate to how we communicate, the 4 laws of Digital Body Language, the case for emojis and exclamation marks, communication differences by gender, generation and culture and much, much more.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
My guest today is Kate Ahl, the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate is also host of the fantastic Pinterest marketing podcast, the Simple Pin Podcast.
I need to say right now that you’re going to want to take notes during this podcast… It’s THAT good.
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MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/139
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Today's episode is part 2 of a super special, brand new two-part series where I host four MORE of my favorite small business owners to talk about how they're planning for Q4, specifically how they're planning their marketing for Q4. My guests today are: London Tierney from Particle Goods (@particlegoods), Miranda Harris Hamlin from And Arlen (@and.arlen) , Stacey Miyahara from Monday Made (@_mondaymade), and Christy Martinho from Full Bloom & Co (@fullbloomandco).
This episode is the second half of a 2-episode series about Q4 planning; you can listen to the first episode all about thriving in business and personal life right here.
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MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/139
CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
For today’s episode, I have invited 4 of my favorite small business owners to come talk about how they’re planning for Q4 in order to not only thrive in their business, but in their personal lives as well. My guests today are: Irene from Rex Made This (@rexmadethis), Dani from Imperfectly Tidy (@imperfectlytidy), Linda from Lulumiere (@lulumierecandles) and Ali from Wild Clementine (@wildclementineco)
This episode is the first half a 2-episode series; the second episode will come out on Thursday, and that episode is specifically about planning marketing for Q4.
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MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/137
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Raise your hand if you find social media overwhelming. (I'm raising mine!)
Today's episode is just for you. In my interview with marketing strategist Charelle Griffith, I pick her brain about all things marketing beyond social media. We discuss the marketing landscape outside of social media, and great marketing alternatives and complements to social media, long-form content, trends, and more.
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If you’re hearing this, it’s because it’s before September 28th, and I have something SUUUPPPER exciting to tell you about. Q4 Magic: The Workshop.
That’s what I want for myself, and for you too. Learn about the workshop here.
If you’re hearing this, it’s because it’s before September 28th, and I have something SUPPPER exciting to tell you about. Q4 Magic: The Workshop.
This holiday season, how would it feel it to…
- stop winging it for your biggest sales season of the year
- get big business results without sacrificing your personal life
- not just survive but THRIVE this Q4 and holiday season
That’s what I want for myself, and for you too. Learn about the workshop here.
One of my favorite things about marketing is how it's our entire job to stand out (and not blend in). In the first part of this episode, we’ll talk about exactly WHY it’s so important to stand out with your marketing. And then, I’m going to share a ton of ideas and straightforward tips for you to create marketing that makes your brand stand out.
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Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield.
This is a book that I read years and years ago and I honestly think about one key takeaway from this book ALL THE TIME (hint: it's the concept of resistance). In this book club episode, we talk about the concept of resistance and how it relates to creativity, how to overcome it, how to approach your creative work as a pro, and much more.
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Today, we’re talking about rules. And specifically, how and why to break them.
My guest is Brooke Monaghan, and in this conversation we dig into the truth that there is no one right way to run your business. In this episode, we discussed: why breaking the rules is part of achieving long term, sustainable growth, what it means to break the rules, how rule-breaking relates to marketing and making an impact, and much more.
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This episode is a goldmine! I'm airing 2 episodes from the Making Good Happen private daily podcast. The first episode I’m going to air is a short & sweet list of some of the ways that being a small business owner has changed me or made me better. The second episode is a list of 22 evergreen content ideas.
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JOIN MAKING GOOD HAPPEN! Doors close August 30th. makinggoodhappen.co
The doors of Making Good Happen are about to be OPENED! In anticipation of welcoming new voices and faces to the community, Lauren shares some thoughts about the art of ideas. After all, this very podcast, as well as the Making Good program, began as little kernels of ideas before they grew and grew. In this episode, Lauren shares her thoughts about how to generate ideas and where to put those ideas after they materialize in our thoughts.
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss The Big Leap: Conquer Your Hidden Fears and Take Your Life to the Next Level by Gay Hendricks. This book is all about how we can face our fears, overcome what’s called the “upper limit problem” and achieve our true potential by living in our zone of genius. In this episode we cover the main points from the book and discuss how it applies to us as small business owners.
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Join the free live workshop on August 23rd: makinggoodpodcast.com/workshop
Early on in this episode, brand strategist B of Powerhouse Brand Studio said something that I think was my main takeaway from episode 130 of Making Good (and possibly yours too?). She said:
“Your brand is your business’s biggest asset.”
This episode will heIp you better understand how to build a stronger brand so you get get better business results and make a bigger impact.hope this episode helped you better understand how to build an even stronger brand so that you can get more of the results and make more of the impact you want to make.
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In this episode, I talk about why I believe consistency is one of the biggest predictors of success. I share 4 tips for becoming consistent, and some thoughts on why "no matter what" consistency should only be reserved for a few things in your life and business.
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Email marketing is one of the most powerful tools you have in your toolbox, and I want to help make your emails even better. In this episode, I'm sharing 10 of my best strategies for writing strong, effective emails.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
We’re back with the 8th edition of Making Good Book Club! My book club co-host, Charelle Griffith, and I talk all about We Should All Be Millionaires by Rachel Rodgers. The subtitle of this book says it all; this book is "A Woman's Guide to Earning More, Building Wealth, and Gaining Economic Power". Let's talk about how to apply it to your life and small business.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
A mix between a personality typing system and astrology, Human Design is a powerful system for really getting to know yourself and living your best life. In this episode, I'm joined by my friend Mariah of Bloom Hustle Grow and The Generator Way for a conversation introducing you to human design. We discuss what human design is, how it can help you manage yourself, how it can apply to business, how to find your own human design type, and much more.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Marketing is scary and vulnerable. In this episode, I answer a question submitted by Instagram, "How do you overcome insecurity?" I think my answer might surprise you.
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MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/125
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Needless to say, it has been a rough few days. As a high schooler in 2004 and 2005 working on Planned Parenthood's Teen Council, I never could have imagined that in 2022, Roe V. Wade would be overturned and pregnant people would lose the right to autonomy over their own bodies. It's been difficult, but I've been trying to give myself a lot of grace since the decision came down and to allow myself the space to process and grieve. It feels particularly challenging to focus on my business right now. But you know what? Small business owners have more power than you might think!
For today's episode, I crowd-sourced ways small businesses are taking action and organized the responses I received into four main themes. I also shout out the business owners who shared their thoughts because I think they're all worth checking out. So take a breath, give yourself a break from business as usual if you need, and when you're ready consider following the lead of some of the amazing small businesses that weighed in for this episode.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
I had something entirely different in mind for this week’s episode but I’m going to be real with you, life has gotten a little wonky on me lately. Luckily, I’ve got a pretty hefty bank of content that has never appeared on this podcast before to draw from, and that’s my private podcast. Today, I’m bringing you one of those episodes, How to Get Other People to Share Your Content.
In today's episode, let’s talk about ways we can motivate other people to share our content. Whether it’s tagging you in a TikTok video or Instagram post, sharing a FB post or Instagram post to their stories, or simply DMing a link to a blog post or podcast episode, this kind of audience sharing of our content is incredibly powerful.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
We’re back with the 7th edition of Making Good Book Club!
My book club co-host, Charelle Griffith, and I talk all about Building a StoryBrand: Clarify Your Message so Customers Will Listen by Donald Miller. This book is all about story, the universal elements of powerful stories, how to simplify your message, and much more. This book will help all of us change how we talk about our businesses, ourselves, and what we have to offer. We loved how applicable, (or DIY-friendly as Charelle says), this book is, and we can’t wait to implement it.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
In today’s episode, I chat with Dr. Marion Piper, a copywriter and creativity coach obsessed with exploring what it means to live a truly creative life. She inspires ambitious go-getters to cultivate and rediscover their innate creativity so they can build businesses and lives that are authentically their own. When she's not writing up a storm, you can find her on her yoga mat or, when the world allows, globe-trotting.
I felt so energized and excited to just make something for the sake of it after recording this episode, and I know you will love it as much as I did.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Long-time listeners of Making Good may have noticed a pattern around here... For a podcast about making a big impact through your small business, there sure are a LOT of episodes about marketing. In this week's short episode, I’m going to explain why. I'll also give you some foundational first steps that will lead you toward better marketing... so you can make a bigger difference.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Consider today’s episode your introduction to SEO – an introduction from an expert who will break it down into easy-to-understand terms so you know where to start. My guest for this episode is SEO and visibility strategist Mariah of Mariah Magazine. We discuss everything from what SEO is, how to take advantage of SEO, how SEO works, long-tail keywords, how to find your keywords, and much more.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Join me and my book club co-host, Charelle Griffith, for the 6th edition of Making Good Book Club! Today we’re diving into a conversation about the book ‘Burnout’ by Amelia Nagoski, D.M.A. and Emily Nagoski, Ph.D. We discuss the key takeaways from the book, including the importance of completing the stress cycle, what wellness really is, human giver syndrome, how the patriarchy affects burnout, body image, and much more.
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MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/118
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Today’s episode is all about marketing overwhelm… what it looks like, what to do when you find yourself in this space of overwhelm, and how to prevent yourself from getting overwhelmed in the future.
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MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/117
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
In this episode, I'm joined by systems strategist Stacey Miyahara of Monday Made. Stacey believes in centering systems around your needs and goals, and leaning into your unique working style, and that's exactly what today's episode is about. We discussed what systems are, why there are no "one-size-fits-all" systems, how to know if your systems are (or aren't!) working for you, and more.
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It's time for some marketing Q&A! I asked for your biggest marketing questions over Instagram Stories (connect with me here!) and you all delivered. In this episode, we're talking about the fear of showing your face, perfectionism, finding the time for marketing, the most effective marketing platforms, and my top 3 tips to improve your marketing.
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MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/115
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In this episode, I'm joined by Sarah Hart, founder of Simply Curated. Sarah has grown her design-centric luxury candle business enormously in the years since she started it in 2012. In this episode, she shares her story and then we dig into all things wholesale strategy.
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MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/114
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Join me and my book club co-host, Charelle Griffith, for the 5th edition of Making Good Book Club! Today we’re diving into a conversation about ‘Hype Yourself’ by Lucy Werner. Consider this book your instruction manual on how to do PR for your small business.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
This week, I'm sharing an episode from my members-only podcast (for members of Making Good Happen). Today, I share 6 marketing tactics so simple it seems like they shouldn't work... but they do.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Today's episode is a LONG TIME COMING -- the one all about Facebook ads. In this episode, Facebook and Instagram ads strategist Michelle Fernandez shares tons of wisdom and advice about Facebook ads: why we should consider them, what kinds of campaigns to run, Facebook retargeting, precision targeting, what makes a good ad... and much more.\
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Today we are tackling a SERIOUSLY big topic: how to stop holding yourself back and how to start ACTUALLY making it happen. In this episode I'm speaking from experience. I have spent A LOT of time getting in my own way, but I've picked up some tips and tricks along the way that I can't wait to share with you today.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Join me and my book club co-host, Charelle Griffith, for the 4th edition of Making Good Book Club! Today we’re diving into a conversation about ‘Profit First’ by Mike Michalowicz. This book flips the traditional model of approaching profit in a really good way. If you really apply this book to your business, it WILL transform your finances and what's possible in your business and life.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
When I started my business, I completely underestimated the power of mindset. But I’ve become a real believer in something I [now] know to be true: Your mindset creates your results.I’ve come up with a list of the 4 most important components of a marketing mindset that help you create big results in your business, and I’m excited to share them with you in this episode.
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When we think about marketing our businesses on Facebook, we often focus on things like Facebook business pages and Facebook ads. But today, we’re exploring a whole different marketing opportunity on Facebook: Facebook groups!
In this episode, we’re joined by business mentor and strategist Jessica Erwin for a conversation all around how we can use Facebook groups to grow our businesses.
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Mistakes are par for the course when it comes to being a small business owner. But there are certain mistakes that can really trip you up and put a wrench in your progress. So today, I thought I’d share 7 of the marketing mistakes I’ve made and seen so many other small business owners making, in hopes that hearing me share about them might just give you what you need to avoid making them yourself.
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Join me and my book club co-host, Charelle Griffith, for the 3rd edition of Making Good Book Club! Today we’re diving into a conversation about ‘Superfans’ by Pat Flynn. Of the 3 books we’ve done so far for Making Good Book Club, this one is by far the most practical and easy to apply. This book is all about how to really develop those relationships with your audience that will take people from learning about your business to becoming SUPERFANS…. And Superfans can be some of the most important and powerful parts of your business success, so this is really an effort worth pursuing.
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Fresh out of ideas? Download my my free PDF with 100 content prompts to use across your content.In this episode, PR pro Melinda Jackson joins us for a conversation about getting PR for your small business. We discussed what PR is, how small businesses can find the right PR opportunities, how to pitch, working with influencers, and much more.
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I’ve been selling products since I launched Good Sheila in 2017… but it wasn’t until last year that I feel like I finally figured out how to really launch in a way that creates buzz, conversation – and most importantly, results. In this episode, I share 6 things I've learned about launching from my most successful launches.
P.S. The doors to Making Good Happen open up in March. Want the details?
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Today’s episode is with coach Molly Mandelberg, a heart-centered marketing and thought leadership pro, and today we’re talking about money, energy and your business. In this episode, we discuss why how we approach money matters, how to find peace with money, the energetics of money and business, and more.
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In this second edition of the Making Good Book Club, my co-host, Charelle Griffith and I discuss Atomic Habits by James Clear. We share our key takeaways from this incredible book and how we would apply what we've learned to small businesses. And then, at the end, we announce next month's book selection for the Making Good Book Club!
GET NOTIFIED ABOUT THE BOOK CLUB: https://makinggoodpodcast.com/bookclub
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100 episodes! I’ve been thinking about what the best way to celebrate this milestone is, and I decided to go back to what’s at the heart of this podcast, and that is GREAT CONTENT.
I thought I’d take you on a tour of all 100 episodes so far, and give you the one-liner description of each one so you can go back and catch up on any episodes from the archives you’ve missed but that resonate with you.
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In this episode I'm joined by social media strategist Emma Tessler, CEO and founder of Ninety Five Media. We discuss social media strategy, Instagram stories, how the various elements of Instagram should be approached, consistency on social media, and more.
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In this episode, I share 5 marketing shortcuts for 2022:
- Keep your ideal customer close to your heart
- Apply your energy where you see results -- double down on what works
- Pay attention to what energizes you
- Share what you're working on
- Execute, even when you don't feel like it.
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“A goal without a plan is just a wish.”- Antoine de Saint-Exupery
In today's episode, we discuss setting a goal, and then more importantly, creating a plan to get us there in 2022.
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By popular request, today's episode is all about product photography. I brought in pro photographer Hallie Kathryn (who ALSO owns Soule Candles). We discussed all things product photography: why it's important, how to take great photos, what materials you need, how to edit... all the good stuff. We also discussed what it looks like to work with a professional product photographer, and how Hallie balances running multiple businesses. I love this episode.
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Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up now -- enrollment closes 12/31.
Today’s episode is all about doing a Year in Review for your business – taking a close look at 2021 before we close that chapter and move into 2022. A Year in Review helps us celebrate the highs, learn from the lows, and figure out how to make things even better moving forward.
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Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up now -- enrollment closes 12/31.
Today I have a wonderful interview with Susanne Mariga, the author of Profit First for Minority Business Enterprises. We’re talking all about Profit First, managing the finances in your business, and about Susanne’s book and how through it, she is making a huge impact on the world.
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Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up by 12/18 for the lowest price that will ever be offered.
In this episode, I share my #1 wish for you in 2022 that I think will help drive massive results. We discuss 6 things that might hold you back from doing it, and then strategies for overcoming those roadblocks.
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Welcome to the first ever edition of the Making Good Book Club, with me (Lauren Tilden) and my co-host, Charelle Griffith. In this first episode, we discuss the book Mindset by Carol Dweck. We share our key takeaways from this incredible book and how we would apply what we've learned to small businesses. And then, at the end, we announce next month's book selection for the Making Good Book Club!
Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up by 12/18 for the lowest price that will ever be offered.
GET NOTIFIED ABOUT THE BOOK CLUB: https://makinggoodpodcast.com/bookclub
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Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up by 12/18 for the lowest price that will ever be offered.
The end of the year is a super important sales time of year for most small businesses. So how can we make the most of the final few weeks of 2021 to see the greatest results? In this episode, I share 11 tips for ending 2021 on a high note.
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Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up by 12/18 for the lowest price that will ever be offered.
In this conversation with Masami Sato of B1G1, we explored the power of a business with a sense of purpose and a commitment to giving. This conversation covers the power of the small every day action, 3 critical components of business giving, how to make giving a habit, unique and creative ways to give back, and much, much more.
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Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it.
Most product-based small businesses see their highest sales numbers in the latter part of November and December. For a lot of people, when thing start to get super busy, they find themselves with less time for marketing and creating content. But the marketing and creating content is important! The more effectively we market, the higher our sales numbers will be. So, to make this piece easier on you, today, I’m sharing 15 marketing content ideas that you can use to drive sales and build community over the busy holiday season.
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Join Cynthia Hauk and I for a conversation around facing impostor syndrome, your inner critic, and creative blocks so you can have a business that makes you money and makes an impact. This episode is like chicken noodle soup for the soul — a must-listen for all my creative listeners.
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Two really amazing things happen in this episode:
- I finally get to tell you: Making Good is launching the Making Good Book Club!
- I'm introducing my incredible co-host, marketing strategist Charelle Griffith.
In this episode we announce the Book Club, introduce Charelle, talk marketing, and discuss how to read books and ACTUALLY do something about what we learn. More details here.
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In this episode, I'm joined by fashion influencer Charmaine Charmant for a conversation about influencer marketing. We discussed everything from the basics (what is influencer marketing?) to the details of finding the right influencer, what it looks like to work with an influencer, and why this is a GREAT time to start influencer marketing... even if you have a tiny business.
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For many listeners, November and December are the busiest and most important sales months of the year. But with more sales comes more pressure and more work. In this episode we answer the question: How can we make sure that we do all we can to have a successful, prosperous holiday season.. Without driving ourselves to complete and total burn out?
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My guest for this episode is Sarah Frost, founder of Making Local. In this conversation, we talked all about shopping small and local (HOW to do it and why it's important), the importance of changing your spending mindset, ways to support small and local businesses (outside of buying), mindset, and much more.
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Your calling, your why, your purpose, your reason for being and doing… whatever you want to call it… that’s what we’re talking about today. We’re going to talk about what I actually mean by calling, why it’s important to find it, and most importantly HOW to actually find it. I’ll share what some of the world’s leading thinkers in productivity, motivation and business have to say on this topic, and then I’ll also share some of my own experiences.
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Want to build an impactful email marketing plan that will help you build a strong relationship and generate sales on autopilot? This episode is for you. My guest is Kris Daria, email strategist with a focus on automation. We discussed why it's important not to depend on social media, where to start when it comes to email marketing, the difference between scheduled and automated emails, the email automations you should consider adding, how to plan for Q4, and more.
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Building a community of other small business owners is good for morale, and it's good for business! In this episode, I share 8 of my favorite places to find community as a small business owner.
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Let's talk launching. What is launching? Who is it for? Why should we approach product releases as launches? In this episode with email and launch strategist Shannon Vonderach of Mrs. Vondy, we discuss all things launching, as well as email marketing and running multiple businesses at once. This is a can't-miss episode with one of my favorite small business owners.
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For today’s episode, I’m going to share with you my #1 absolute favorite marketing strategy that I pull out of my marketing toolbox any time I get stuck with what to write. This strategy helps you put the secret ingredient (PSSST: it's INTENTION) into every piece of marketing content you create. Plus, because I’m a bit of an over-deliverer, I’m also including some of my favorite easy quick marketing writing tips to help you clean up what you’ve written and make it as effective as possible.
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In this episode, I'm joined by Taryn Rachelle of The Social Lifestyle Co for a conversation around how to approach content creation with intention. Taryn gives us a peek behind the curtains of her business operations to explain how she plans out and creates her content. We also discussed what content strategy is, and why you need one, what cohesive content strategy is, how to choose which social media platforms to have a presence on, Instagram features like DMs and Close Friends, social audio and who it's for, and much more.
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On today's short and sweet episode of Making Good, I'm answering marketing questions you submitted via Instagram! In this episode, I answer the following questions:
- How do I get people to engage on my social media posts?
- How do I get more shares on social media about my business and products?
- How much of my social media feed should be product photos?
- How should I approach discount codes?
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In episode 76, I'm joined by email marketing strategist Katie Guenther for a conversation about getting efficient with your content creation. We discuss why it's important to repurpose, Katie's suggestion for a repurposing workflow, time management tips, approaching email marketing, and much more.
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Download the free customer journey workbook. This episode is about all things customer journey. We discuss what a customer journey is, the stages of a customer journey as I believe it applies to product-based businesses, and most importantly, how to build a customer journey that attracts customers, treats them well, and creates loyalty for your brand.
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In this episode I'm joined by business coach Kami Guildner for a conversation about elevating your voice and your message. We discussed why we should build brands around our customers’ desires and aspirations, not their pains and fears, the power of storytelling, and which certain marketing rules are meant to be broken.
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Just like businesses can do more than simply making money, marketing can do more than simply make sales. We can use our marketing skills to stand up for what we believe in, share our values, build genuine connections with our audience, and make people feel less alone. In this episode, I'm sharing 15 prompts for putting your heart into your marketing content.
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How can we increase our results AND spend less time on social media? In this (replay) episode with Chris Emmer of Mindful Social Co, we answer that question. We also discussed how social media can be harmful, the power of boundaries in social media, content buckets/pillars, finding your ideal customer, and much more.
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In this episode, I cover 10 ways to do good through your small business. This episode is a replay of episode 2 of Making Good podcast.
10 Ways Your Small Business Can Do Good:
- Find a cause you believe in, and donate a percentage of your earnings to it.
- View every business purchase as a vote for the kind of world you want.
- Be authentic online.
- Support other small businesses.
- Be a more-than-fair employer.
- Provide kind and human customer service.
- Stand up for what you believe in.
- Mentor and share your knowledge.
- Think through the environmental impacts of your business practices.
- Give back to your local community.
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In today’s episode, I’m joined by Stephanie Skryzowski, founder and CEO of 100 Degrees Consulting. We’re going to talk about managing your business finances (and having some FUN in the process), and how having a strong financial foundation is tied with your ability to make an impact. It’s a REALLY good one.
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Today’s episode is all the philosophy that underlines ALL of my marketing strategy, and all of the marketing guidance that I share with you here on the podcast.
And that is this: Value-Added Marketing. In this episode, I share what Value-Added marketing is, why it's important, how to incorporate it into your marketing strategy, and provide some helpful examples.
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In this conversation, I'm joined by brand strategist Natalie Swan for a discussion about creating magnetic marketing and getting scrappy. We covered topics including: brand strategy, magnetic marketing, actions you should take today, the role of marketing in doing good, and much more.
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Our mindset can be our greatest asset and closest ally…. or it can be a real bully that slows us down or stops us altogether. I've had my fair share of mindset challenges, and I've been working on my mindset for years. In this episode, I’m sharing 9 things that I believe will help any small business owner keep a strong mindset. These 9 statements are beliefs that I lean on and remind myself as often as I possibly can. In this episode, we cover topics like perfectionism, procrastination, making an impact, comparison, and much more.
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In this episode, online business strategist Amie Finlayson joins for a conversation about mindful marketing. We discuss mindful marketing, provide some examples of what may be considered "unethical" marketing, talk about creating a mindful marketing plan, and much more.
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When you start a small business, no one hands you an instruction manual. In my experience, the process of getting set up and figuring out how to run your business is a process of Googling, asking around, and experimentation. And because there’s no ONE way to do it, I LOVE seeing the behind the scenes of how other people run their businesses. And specifically -- what tools are they using to help them get stuff done? I often get questions about the different tools I use to run my various businesses, so today I thought I’d share the specific online tools I use to keep my business running and organized, and to market it as effectively as possible.
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If you want to have a more sustainable business that is kinder to the earth, but you’re not quite sure how to approach it…. this episode has the answers you need. My guest today is with zero waste consultant Moji Igun, and we’re going to be talking all about how no matter where you're starting from, your business can reduce your environmental impact through a Zero Waste mindset.
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Making Good is 1 year old! I released at least one podcast episode per week -- every week for a year. In this episode, I'm sharing what I've learned about sticking with it and keeping consistent through the ups, downs and plateaus of small business. I share my 8 suggestions for keeping on track and provide examples along the way.
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In this episode, Pinterest expert Renee Dick joins me for a conversation about how to use Pinterest to generate traffic and sales for your small business. We discuss about how to get set up on Pinterest, the role of keywords, the parts of your Pinterest profile to optimize, Renee's weekly Pinterest routine, and much more.
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In this episode, I thought I’d talk a little bit about the arrival of our baby, how it’s going 3 weeks into parenthood, and how I’m approaching running my businesses and parenthood.
If you feel like hearing someone talk about becoming a parent might be tough for you (I know what that's like!) feel free to skip this episode! Small business strategy, marketing, and doing good tips are coming back next week.
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In this episode, my guest is financial advisor and virtual CFO Aimee LaLiberte. In our conversation, we talked about Profit First and how to apply it to your business, financial goal setting, as well as money mindset topics like worthiness. This is a fantastic episode full of tactical take-aways and inspiration -- don't miss this one.
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When it comes to driving REAL business results, email marketing is one of the most important tools in your marketing toolbox (if not THE most important tool). In this episode, I cover why you should be thinking about email marketing - and how to get started. We discuss how email marketing works, how to get people to sign up for your list, what to say in your emails, the different types of marketing emails (automated and scheduled), and more.
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In this episode, I'm thrilled to have Kris Putnam-Walkerly join me for a conversation around how to incorporate a give back element into your small business. Kris is a giving expert and the author of Delusional Altruism.
In this episode, we talked about the role of intention in giving, why “how” you give is just as important as “what” you give, how to choose a cause to give back to, how to make an impact even if you have limited resources, how to magnify the impact of your giving, and much more.
I encourage every listener to incorporate some element of giving, no matter how small, into their business. This episode will show you how.
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In this short and sweet episode, my goal is to convince you that the Golden Rule should be an underlying philosophy to the way that you run your business -- and also give you some very practical guidance on applying this concept to your business.
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In episode 56 of Making Good, I'm joined by social media strategist Terrah LP. In this conversation, we talk about community, mindset and consistency. Topics covered include: We talked about the importance of community and how to build it, how critical a strong mindset is, the power of sharing both the highs and the lows of your journey, how to approach collaboration, why the most important thing you can do is show up consistently, the role of intention in your content… and everything in business, and much, much more.
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Today we are going to be talking about 3 questions you should answer to make your marketing as strong as possible.
For more conversations like this, join the free Facebook community for this podcast: https://facebook.com/groups/goodbusinesspeople.
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Here's the truth: TikTok can generate huge results for your business. In this episode of Making Good, I am joined by Miranda Harris Hamlin of And Arlen for a conversation about how she has used TikTok to grow her revenue from $300 to month in January 2020 to $25,000 in September 2020.
In this episode, we talked about why small businesses should consider using TikTok, how TikTok’s algorithm differs from Instagram (and makes it EASIER to grow a community and audience, how to get discovered on TikTok, what to post, how Miranda incorporates her values into her business, and much more.
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Do you ever feel held back from creating great content because you simply don’t know WHAT to say to your audience? If so, this episode is for you. In this episode, I'm sharing some of my favorite strategies for figuring out what to say in your content.
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In this episode, I am joined by Nataley Shepherd, handmade brand consultant and creator of Studio Shepherd, for a conversation around really getting to know your ideal customer. We discussed the role of values in this work, the efficiency of knowing your ideal customer, 4 categories lens to use when identifying your ideal customer, and much more.
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In this episode, I’ve put together ALL of the books that have been recommended by past guests on Making Good. Some are business-specific, some are self-improvement, some are more spirituality or advocacy related -- but they are all books that the incredible guests of this podcast believe will make you a better business person.
For the full list (with links), visit the show notes page: https://makinggoodpodcast.com/51
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My guest for this episode is Michele Caruana. In this episode, we are talking about something I think we can ALL get behind: How to get more results from our marketing… in less time.
In this episode, we talked about the power of focusing on a pillar product, Michele’s 5-step approach to taking people through the customer journey, why consistency is the key to marketing effectiveness, and much more.
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Today’s episode is about the two ingredients that I believe are the most critical elements of building a successful business (whatever success means to you).
I’m defining success as simply -- getting what you want. Maybe that’s a business that pays the bills while letting you work 20 hours per week -- or maybe it’s an empire.
There are two elements standing between most of us and the success we want. Listen to this episode to learn what they are.
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Let's get one thing straight: No, your business is not too small to make a difference, especially when it comes to diversity, equity, inclusion and belonging. My guest for today's episode is virtual inclusion strategist Cachet Prescott of Shift Matters. In our conversation, we talk about how small businesses should approach DEIB, why we can't stop at diversity, the role that DEIB plays in marketing, and where to start when it comes to addressing DEIB in your small business.
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In this episode, we are diving into one of the most important concepts in marketing: the Call to Action. We'll define Call to Action, talk about when to use them, and how to write an effective call to action.
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
In this episode, we are answering one BIG question: How do we be exist as both a parent and a small business owner? My guest is my long-time friend Jess Gupta, founder and CEO of Taavi, the support network for pregnant people and parents. We talked about how vital it is to be kind to yourself, how Jess approaches productivity and getting things done, tips for building a business that is supportive of mothers and parents, and much more.
____________________
MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/46
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
For me, there aren’t very many things that feel as good as getting things done. I keep a paper “to do” list -- just to experience one of life’s simple but wonderful treasures -- the joy of crossing something off my ‘to do’ list. In this episode, I'm sharing 9 tips for getting things done -- one BIG tip and 8 other suggestions.
____________________
MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/45
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
The Completion Coach Wendy O'Beirne joins me for this episode of Making Good, where we discuss how to actually finish what you start.
In this episode, we talk about what stops us from finishing what we start, and what practical steps can we take to actually finish. Wendy explains why we procrastinate on the things we know we want, and shares tips for overcoming overthinking and procrastination. Finally she shares her wisdom on staying accountable and showing our businesses the respect they deserve.
- Why many of us experience a fear of success (counterintuitive as that may seem)
- Why do we procrastinate on the things we know we want?
- How to stay accountable when we work for ourselves.
- How do we handle overthinking?
- Much more.
____________________
MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/44
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Today, I invite you into my business and my life, and I’ll show you around.
I’m going to start by giving you a quick overview of what 2020 looked like for me personally and in business. Then, I’ll talk about what I learned in hopes that you can take that with you as well as we head into 2021. Finally, we’ll wrap up with some quick thoughts about what’s next for me in business and for this podcast.
____________________
MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/43
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In this episode, life and business coach Jenna Starkey will take you through a 10-minute guided visualization to get you thinking and reflecting on the direction you’ll take in the year to come. Get comfortable, get quiet, and see what comes up.
Connect with Jenna:
- Website
Music:
Spatium by Serjo de Lua (source on SoundCloud)
____________________
MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/42
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Want to get clear, get unstuck and find a way to get more of what you really want in 2021?
This episode is for you.
To lead us through this conversation, my guest is Keltie Maguire. Keltie is a clarity coach who helps small business owners and professionals get unstuck, find direction, and take action -- both personally and professionally.
In this episode, we discuss:
⚡️ Why getting clear in your life is powerful
⚡️ How sometimes the first step is knowing what we DON’T want
⚡️ The vital importance of taking action, (as Keltie says, “you can’t think your way to clarity”)
⚡️ What to do when something feels off
⚡️ Differences between running a product and service-based business
⚡️ Keltie’s 3-step process for finding clarity
⚡️ Keltie even gives some clarity homework for overachievers on the podcast (I know you’re out there).
Don't miss this one.
INSTAGRAM: https://instagram.com/makinggoodpodcast
____________________
MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/41
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In this podcast, I share the 6 themes I've noticed for doing good through small business. Don't miss this one.
Action steps:
⚡️ Download the Good Business Guide.
⚡️ Join the Good Business Community.
____________________
MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/40
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In episode 39, Mariah Tomkinson is back to share more of her organizational genius as we approach doing something that is probably on everyone’s minds… make a plan for 2021. Mariah runs Bloom Hustle Grow, where she helps female service-based entrepreneurs create systems and implement strategies to help them achieve their goals. Mariah is an EXPERT in planning and getting organized, and this is the PERFECT time of year to get your ducks in a row and ready to head into 2021 calm and with a clear plan of action.
INSTAGRAM: https://instagram.com/makinggoodpodcast
____________________
MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/39
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
FREE DOWNLOAD: If you would like to download a PDF version of this to walk you through it, click here.
I know a lot of us are eager to close the book on 2020 and are really hoping 2021 looks different. But BEFORE you do, I would encourage you to do a Year in Review of your business.
A Year in Review is exactly what it sounds like: an exercise of really looking at your last year in business and reviewing how it went -- the good, the not-so-good, and most importantly -- what you learned. In this super super short and sweet episode, I’m going to walk you through the process I am using this year to do a year in review. On the surface, it’s a simple list of questions, but sitting down to actually DO this is powerful.
____________________
MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/38
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Impostor Syndrome is when we feel like we aren’t qualified, don’t deserve our accomplishments, or will be discovered to be an impostor.
If you've ever felt like a fraud, this episode is for you.
In this episode, I share about my own experiences with impostor syndrome over the years, some of the research on impostor syndrome, and my best tips for facing it head-on.
INSTAGRAM: https://instagram.com/makinggoodpodcast
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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/37
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Why should we put ourselves and our lived experiences into our marketing? What can our analytics tell us about the stories we should tell? And how do we find the stories that will truly resonate with our audience?
In this episode, Micah Larsen shares her approach to building a business around being yourself. A social scientist by training, Micah is a marketing expert who teaches women makers and business owners what to say in their marketing to make sales without feeling like they're selling.
____________________
MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/36
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FREE VALUES WORKBOOK.
You have values... you just may not know what they are. In this episode, I'm going to make the case for getting clear on your business's values. We cover what values are, why they matter, and how to identify yours.
INSTAGRAM: https://instagram.com/makinggoodpodcast.com
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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/35
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Want to get more results on Instagram in less time? No brainer, right?
In this episode, Chris Emmer of Mindful Social Co returns to the podcast to share more about her approach to social media - one that's focused on providing value, being strategic, and making Instagram work for your business... instead of the other way around.
You're going to love this episode.
INSTAGRAM: https://instagram.com/makinggoodpodcast
____________________
MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/34
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
December is an important month for small businesses -- particularly product-based small businesses. In this episode, I offer 10 holiday marketing ideas to help you up your holiday sales in what has been a tumultuous year.
The 10 ideas discussed in this episode are:
- Free shipping
- Clear holiday shipping deadlines
- Gift suggestions or gift guides
- Extra good customer service
- Infuse the holiday spirit
- Give a gift
- Help your audience relax
- Do a giveaway
- Bundle discounts
- Send a holiday card
INSTAGRAM: https://www.instagram.com/makinggoodpodcast/
____________________
MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/33
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Dear listener, happy holidays!
Thank you SO MUCH for being here at Making Good. Hanging out with you each week has been the highlight of my year, and I’m so grateful to have you here listening, connecting with me on Instagram, and just generally being part of the Making Good Community.
As a small gesture of my thanks, I wanted to give you a holiday gift. This episode shares what that is.
Lauren
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In this episode, I am joined by Nikki Innocent for a discussion about inclusiveness, identity, and the power of small business. Nikki is a speaker, certified women’s leadership coach, diversity, equity & inclusion strategist, podcast host and social entrepreneur focused on belonging and transforming the future of leadership.
INSTAGRAM: https://www.instagram.com/makinggoodpodcast/
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MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/32
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This episode airs on the Tuesday before the US holiday of Thanksgiving.Instead of having a finely tuned point of view for this episode, I am going to let this episode be a bit of a mashup of ideas, thoughts, and resources.
In this episode we talk about Thanksgiving, and some ways we can honor the people who were here first. I’ll share some resources that I’d encourage you to share with your audience to raise awareness. And then, I’m also going to share some of the things I’m most grateful for (spoiler alert: you are one of them!)
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MAKING GOOD SHOWNOTES:
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"Low waste, small batch, big heart."
When I was first connected with Natalie Wong of Pep Soap and heard this was her tagline, I knew I HAD to have her on the podcast.
In this episode, we discussed Natalie's path to soapmaking, her approach to running an environmentally friendly business, and marketing. We talked about ripple effects, keeping an open heart, listening in your marketing, and more. This episode really illustrates how small businesses have such a powerful opportunity to make an impact in pretty much every decision we make.
____________________
MAKING GOOD SHOWNOTES:
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Think of your website as your Digital Storefront. When people stumble upon it, it’s like they’re walking by, craning their heads to look inside your shop and see if it’s worth having a browse. What makes people decide to come on in and take a look? It's easy to think of your website as a thing to check off your list and not revisit... but your website is important and full of opportunities for your business. This episode will help you make sure to take advantage of them.
____________________
MAKING GOOD SHOWNOTES:
https://makingoodpodcast.com/28
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Mental health is one of the topics closest to my heart, and I've been wanting to find a way to have a conversation about it on this podcast for a while, but wasn't quite sure where to start.
In this episode, I invited Amy Deland of Emerge Thriving to join me for this important conversation. We discussed the stigma of mental health, the power of sharing our experiences (but why it's also totally okay not to share), entrepreneurship and mental health, perfectionism, boundaries, self-care and more.
____________________
MAKING GOOD SHOWNOTES:
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FREE DOWNLOAD: To download the worksheet that goes with this episode, click here.
This short & sweet Halloween Week episode is also relevant all year round, because we're talking about what happens when we let our fears hold us back.
I share an exercise I (accidentally) created for myself that has helped me move forward despite the pesky doubts and worries that threaten to hold me back.
____________________
MAKING GOOD SHOWNOTES:
https://makingoodpodcast.com/27
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My friend Alex Dickinson joins me on the podcast to talk about how (and why) to advocate for yourself, making friends as an adult, and the power of having difficult conversations.
Alex is the founder of Ask For It, a boutique communications training and consulting company that teaches negotiation skills to teams, organizations, and anyone who needs to ask for more. Ask for It’s mission is to foster confidence and inspiration in leadership and life, and they do this through trainings, workshops and consulting.
In this episode, we cover:
- Why is it important to advocate for ourselves
- How to approach setting your prices
- Why difficult conversations are important and how to have them
- Making friends and community as an adult
- How to expand your community
- And much more.
Join me and others in the new Good Business Community: https://makinggoodpodcast.com/community!
____________________
MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/26
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// FREE DOWNLOAD: Free workbook + guide to writing a values statement for your business. This is 17-pages of GOOD content, and includes some fun bonus content like my top 10 favorite ways that small businesses can do good, and 6 writing rules of thumb for effective business writing. Download here!
Today's episode is all about finding community -- something that has made a huge difference to me as I navigate the wild world of small business.
I provide 5 strategies for finding community -- 4 of which you can start on TODAY (and save one for when in-person community is safe and possible again).
The five strategies we discuss in this episode are:
- Facebook groups
- Social media (specifically Instagram)
- In-person events (when it's safe!)
- Friends of friends
- Courses, memberships or other paid programs with an online community element
Links and resources mentioned:
- Good Business Community: My brand new Facebook group created just for you!
- Free workbook to write your business's values statement
- Facebook groups I mentioned:
- Boss Project
- Goal Digger Podcast Insiders
- Good Business Community
- She Podcasts
- Programs I mentioned:
- Mindful Social Club
- Social Curator
- List Builders Society with Amy Porterfield
Learn about my businesses: Good Sheila (plant-inspired stationery) and Station 7 (retail shop online + brick-and-mortar in Seattle).
____________________
MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/25
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What are affirmations? What can they do for us? Do you have to really BELIEVE in the affirmation for it to have power?
If you're interested in how you can use your mind to influence the results you see in all areas of your life... don't miss this episode.
My guest for episode 24 of Making Good is Jen Hatzung, Founder & CEO of Abundant Affirmations.
This interview was such a great example of the fact that there really are INFINITE ways we can do good with our businesses. I'm so excited for you to listen!
____________________
MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/24
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In this episode, we are talking all things WHOLESALE.
We cover:
- what is wholesale?
- advantages of wholesale
- who is wholesale a good fit for?
- wholesale vs. consignment
- wholesale basics (line sheets, pricing, payments, tax, terms, turnaround time, shipping)
- wholesale marketing (how do you get accounts, how do you reach out, what do you say)
This is a great episode for all product-based businesses!
____________________
MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/23
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In this episode, I am joined by Laura Clise, CEO and Founder of Intentionalist, the online guide to intentional spending that supports small businesses and diverse local communities. In this episode Laura shares why we should all "spend like it matters", the power of supporting small businesses and business owned by people from marginalized communities, how we can shop small through our businesses, and more.
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
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MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/22
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Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
// FREE DOWNLOAD: If you’d like to download the worksheet accompanying this episode, click here. //
In this episode, I share why writing for business is unique, and my 9 rules for writing effective business copy.
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
____________________
MAKING GOOD SHOWNOTES:
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In this episode, I am joined by coming out guide and life coach Nancy Shadlock of Centered Life Coaching. We discuss how we are all a work in progress, and how to identify what our life's "next chapter" might be, how to find our unique gifts, and how we can use Human Design and Gene Keys to lean into our potential. Nancy shares what it means to be a "coming out coach", how she marries the different components of her business, and how being inclusive in business comes from how we live our lives.
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
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MAKING GOOD SHOWNOTES:
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// FREE DOWNLOAD: If you’d like to download the worksheet accompanying this episode, click here. //
2020 has been A YEAR. But despite the fact that we live in a completely different world from the one we started the year in, many of us have tried to stick with our initial plans for 2020, no matter how far behind we feel.
Here's your permission to let go of your initial plan for the year, and make a new one. In this episode we talk about how.
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
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MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/19
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In this episode, storytelling expert Megan Dowd joins to help us learn how to build strong connections with our audience through storytelling. We explore why storytelling matters and how to use it in your small business, why it's important to tell "boring stories", what good stories have in common, why it's important we understand which of Gretchen Rubin's 4 Tendencies we are, how to "storymine" your life, and how Megan does good with her business by focusing on financial accessibility. Don't miss this one.
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
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MAKING GOOD SHOWNOTES:
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On today's episode of Making Good, I'm answering marketing questions you submitted via Instagram! In this episode, I answer the following questions:
- LinkedIn: Should you use it? Should you be on it?
- Do mailing lists really work?
- What's the most effective platform?
- What's the difference between marketing and promotion?
- What's necessary and what's fluff?
- Do you have any systems for efficiency and focus?
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
____________________
MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/17
JOIN THE FB COMMUNITY:
https://www.facebook.com/groups/goodbusinesspeople
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Reina Pomeroy of Reina + Co joins me for episode 16 of Making Good.
In this episode, we talk about how critical your mindset it is when it comes to getting the results you want in your business. Reina shares some mindset tips, what her high-achieving clients have in common, and routine business practices that she recommends. We also discuss why diversity and inclusion is important.
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
____________________
MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/16
JOIN THE FB COMMUNITY:
https://www.facebook.com/groups/goodbusinesspeople
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Episode 15 of Making Good is about one of my favorite topics: email marketing.
I draw from my experience as a corporate marketer and share my philosophy toward email marketing, how to get people on your email list, and make an email marketing plan.
And then, we spend most of the episode talking about how to write an effective piece of email marketing.
I have to say -- this is a good one.
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
____________________
MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/15
JOIN THE FB COMMUNITY:
https://www.facebook.com/groups/goodbusinesspeople
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
In episode 14 of Making Good, my guest is operations expert Mariah Tomkinson of Bloom Hustle Grow. If you ever feel overwhelmed, disorganized, and like you don't know where to start, this episode is for you.
Mariah answers questions like: How do we know how to spend our time? How can we prevent ourselves from getting overwhelmed? Why do business systems matter, and which ones should every small business owner start with? What are her favorite productivity tools? Why are networking and accountability important? And more.
You don't want to miss this one.
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
____________________
MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/14
JOIN THE FB COMMUNITY:
https://www.facebook.com/groups/goodbusinesspeople
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
On today's episode of Making Good, I defend my belief that we all have an obligation to be authentic on social media.
Social media has created a lot of opportunity in the world -- but we can probably all agree it has it's downsides. So how do we make sure we have a positive impact on social media? I believe it's through authenticity.
All sources and links can be found on the show notes page.
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
____________________
MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/13
JOIN THE FB COMMUNITY:
https://www.facebook.com/groups/goodbusinesspeople
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
In episode 12 of Making Good, my guest is Illiah Manger. Illiah helps entrepreneurs create more income and impact with design that amplifies their message and elevates their business. In this episode, Illiah and I discuss: what graphic design is and why it matters, what it looks like to work with a designer, Illiah's approach to building community and her recommendations, and tips on building a polished brand.
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
____________________
MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/12
JOIN THE FB COMMUNITY:
https://www.facebook.com/groups/goodbusinesspeople
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Today on Making Good I’m sharing 5 things I’ve learned since I started my business. I could have saved myself a lot of time, money and energy if I’d known these 5 things earlier… but since I can’t go back in time, I hope that this is valuable for any of you early on in your business journey.
Not a brand new business owner? There’s stuff in here for you too. Some of these lessons I’m STILL in the process of learning, several years in.
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
____________________
MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/11
JOIN THE FB COMMUNITY:
https://www.facebook.com/groups/goodbusinesspeople
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Today on the Making Good podcast, my guest is Nesha Frazier of Courage Hackers, a personal development agency for entrepreneurial women over 30. She can help you stop settling, stop overthinking, and start taking action toward BIG goals.
Nesha is a POWERHOUSE. She’s a married mom of 3, who is currently launching a business while on maternity leave from her full-time gig. She’s a US Air Force veteran and former college athlete.
If you have big dreams but you feel like something is standing in your way of pursuing them -- this episode is for you.
In this episode, we cover:
- Discipline: Is it something you have or don’t, or can we learn to be disciplined?
- How "success leaves breadcrumbs"
- The ONLY path to confidence
- Why you should focus most on self-mastery and skill acquisition
- The power of accountability
- Why we should expect to fail
Links and resources Nesha shared:
- Business Nesha admires: Erin on Demand (check out her YouTube channel)
- Book Recommendation: The Compound Effect: Jumpstart Your Income, Your Life, Your Success by Darren Hardy
- Listen to Nesha's Courage Hackers podcast (Spotify, Apple, Google Podcast)
- Learn more about Nesha's work on her website.
- Connect with Nesha on Instagram at @neshavfrazier.
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
____________________
MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/10
JOIN THE FB COMMUNITY:
https://www.facebook.com/groups/goodbusinesspeople
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
In episode 9 of the Making Good podcast, we're celebrating PRIDE month with a conversation about representation and the importance of being intentionally inclusive.
In this episode, I share personal experiences related to representation I've had as part of the gay community, and offer some questions you can ask yourself and your business around being as inclusive as possible.
I mentioned one of my favorite business investments that I make each month:Sweaty Social Club (get 10% off your first month with LAUREN10).
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
____________________
MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/9
JOIN THE FB COMMUNITY:
https://www.facebook.com/groups/goodbusinesspeople
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
// FREE DOWNLOAD: If you’d like to download the Eisenhower Matrix (format to organize your to do lists) as discussed in this episode, click here. //
If you’re a small business owner, chances are that a sense of overwhelm is something you deal with from time to time. I know I do.
In this episode, we discuss my process for dealing with overwhelm:
- Acknowledge that you’re overwhelmed.
- Take a break.
- Do a 10-minute brain dump.
- Organize your list into the Eisenhower Matrix.
- Take action.
- Allow yourself to rest.
Links and resources mentioned:
- Here’s more information on the Eisenhower Matrix, made popular in Stephen Covey’s The Seven Habits of Highly Effective People.
- More information on the Pomodoro Method
- Focus@Will (my favorite tool for getting productive)
ACTION STEP: Download the Eisenhower Matrix template and get your thoughts organized.
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
____________________
MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/8
JOIN THE FB COMMUNITY:
https://www.facebook.com/groups/goodbusinesspeople
CONNECT WITH ME ON INSTAGRAM:
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GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
I’ve put together a page of resources to help point you in the right direction when it comes to fighting for racial justice - head to http://makinggoodpodcast.com/justice to look at those resources (and more importantly, take action!)
FREE DOWNLOAD: If you’d like to download the journaling prompts to help create awareness around each of the stumbling blocks we discuss in this episode, go to http://makinggoodpodcast.com/mindset.
In this episode, we talk about 7 stumbling blocks that can trip you up as you build your business. And guess what? Every single one of them is related to your mindset.
The seven stumbling blocks we cover in detail are:
- Perfectionism
- Comparison
- The “I’m the only one who can do this” mindset
- The trap of SHOULDs
- ‘To do’ list barnacles
- Overconsumption of information
- Avoiding judgment
Links and resources mentioned:
- Psychology Today article (source of Gary Klein, Ph.D.’s quote about mindset)
- Book: Mindset by Carol Dweck
- Episode 3 of Making Good - interview with Jenna Starkey
ACTION STEP: Download the journaling prompts and see where these stumbling blocks are getting in your way.
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
____________________
MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/7
JOIN THE FB COMMUNITY:
https://www.facebook.com/groups/goodbusinesspeople
CONNECT WITH ME ON INSTAGRAM:
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GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
This week I’m not releasing an episode, instead I’m participating in the protest Podcast Blackout. The Podcast Blackout protest was started by the Cult 45 movie podcast. What this means is that this week we are not releasing an episode, and instead we are acknowledging the lethal racism that has unjustly killed so many black people.
Rest in peace:
- Trayvon Martin, age 17, 2012
- Tamir Rice, age 12, 2014
- Michael Brown, age 18, 2014
- Eric Garner, age 43, 2014
- Sandra Bland, age 28, 2015
- Freddie Gray, age 25, 2015
- Alton Sterling, age 37, 2016
- Philando Castile, age 32, 2016
- Botham Jean, age 26, 2018
- Atatiana Jefferson, age 28, 2019
- Ahmaud Arbery, age 25, 2020
The South African Nobel Peace Prize-winning anti-apartheid activist Desmond Tutu said:
If you are neutral in situations of injustice, you have chosen the side of the oppressor.
White people: if you are wondering whether or not you should speak up about this -- let me make it easy for you. You should.
It is not okay to be silent. Talk to your friends and family. Read about anti-racism and white fragility. Follow people of color and support their businesses.
So, let me make clear my stance and the stance of this podcast: Black Lives Matter. It’s not enough to say it, we all need to take action - especially other white people.
Some immediate things we can do:
- To help are to make a donation to an organization working to fight racial inequity like the NAACP Legal Defense Fund or the Southern Poverty Law Center, or to a local organization in your community doing work to fight racism
- To educate ourselves on racism, being an anti-racist and the history and present reality of racial equity in the US. Some books are: So You Want to Talk About Race by Ijeoma Oluo, White Fragility by Robin Diangelo, Me and White Supremacy by Layla F. Saad.
- Follow people of color who are doing the work, and LISTEN: A few examples are Rachel Cargle, Ijeoma Oluo, Layla Saad.
- Support businesses and causes run by your black neighbors and communities. A great place to look to start here is The Intentionalist.
My heart is with the families and friends of George Floyd, Ahmaud Arbery, Breonna Taylor, and the countless other victims of racist killings in the US and beyond.
Black lives matter.
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Social media strategist Chris Emmer of Sweaty Wisdom is my guest on the podcast today, and boy is this a good one. Chris has such a refreshing take on social media and how we can use it to grow our business and make an impact in a way that feels true and good to us.
In this episode, we talk about:
- Growing your audience with social media
- What metrics to pay attention to
- How to get to know your ideal customer (and why!)
- Creating content for Instagram and 4 different types Chris recommends
- Social media, mental health, and setting boundaries
- Ways we can DO GOOD through our social media presence and beyond
Links and resources mentioned:
- Business Chris admires: Olivia Seline
- Book recommendations
- Untamed by Glennon Doyle
- Find Your F*ckyeah by Alexis Rockley
- Find & connect with Chris on Instagram @sweatywisdom, or check out Sweaty Social Club.
- To get her free June content calendar, send her a direct message at @sweatywisdom and say "Making Good".
Chris gave us some action steps that we can go do RIGHT NOW to start seeing results on social media:
Go do this:
- Go do what Chris calls an “engagement sprint”, go to a hashtag that your target audience is using, and leave meaningful comment on 5 posts (or more!)
- Find a post that you like from someone else and share it to your stories.
- EXTRA CREDIT because this isn’t easy for everyone. Go on Instagram Stories and speak candidly to the camera about what your intentions are. (if you do it, tag @sweatywisdom and @makinggoodpodcast)
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
____________________
MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/5
JOIN THE FB COMMUNITY:
https://www.facebook.com/groups/goodbusinesspeople
CONNECT WITH ME ON INSTAGRAM:
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GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
// FREE DOWNLOAD: Get the mindmap laying out and defining my small business marketing landscape: https://www.makinggoodpodcast.com/marketingmap //
On this episode of Making Good, we tackle a big topic: Small Business Marketing.
The different components we discuss are:
- Marketing Intelligence
- Customer Experience
- Branding & Design
- Social Media
- Email Marketing
- Website + Search
- Content Marketing
- Word of Mouth + Referrals
- Paid Marketing
- Publicity + Visibility
- Offline Marketing
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
____________________
MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/4
JOIN THE FB COMMUNITY:
https://www.facebook.com/groups/goodbusinesspeople
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Fulfillment coach Jenna Starkey joins us to discuss why being fulfilled in our work is good for the world, how to do work that lights you up, how to find your gifts, the enneagram personality assessment tool and how we can use it, what it’s like working with a coach - and much more.
Links and resources mentioned:
- Enneagram Assessment: Integrative 9
- Business Jenna admires: Josephine Edmondson
- Book recommendations
- Designing Your Life by Bill Burnett and Dave Evans
- When Things Fall Apart by Pema Chödrön
- The Untethered Soul by Michael A. Singer
- Find & connect with Jenna on her website or Instagram @jenna.starkey
- For a free discovery session with Jenna, click here.
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
____________________
MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/3
JOIN THE FB COMMUNITY:
https://www.facebook.com/groups/goodbusinesspeople
CONNECT WITH ME ON INSTAGRAM:
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GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
In episode 2 of the Making Good podcast, we’re talking about the bread and butter of this podcast - doing good with your small business.
10 Ways Your Small Business Can Do Good:
- Find a cause you believe in, and donate a percentage of your earnings to it.
- View every business purchase as a vote for the kind of world you want.
- Be authentic online.
- Support other small businesses.
- Be a more-than-fair employer.
- Provide kind and human customer service.
- Stand up for what you believe in.
- Mentor and share your knowledge.
- Think through the environmental impacts of your business practices.
- Give back to your local community.
If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
____________________
MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/2
JOIN THE FB COMMUNITY:
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CONNECT WITH ME ON INSTAGRAM:
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GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Welcome to the first episode of Making Good, the podcast for small businesses who want to make a big impact.
Making Good is about building a strong small business and using it as a tool for good in the world
I introduce myself a little bit (hi, I’m Lauren Tilden) and my two businesses - Good Sheila (plant-inspired stationery) and Station 7 (Seattle retail shop). This episode also includes a shout out to Shandon of Alair (Seattle neighborhood gift shop), who was a big part in this podcast coming to be.
Every Tuesday, a new episode of Making Good will be released. Many will be solo episodes with me, and I’ll also have some guest interviews with experts and small business owners that do good. Subscribe to the podcast so you don’t miss an episode.
____________________
MAKING GOOD SHOWNOTES:
https://www.makinggoodpodcast.com/1
JOIN THE FB COMMUNITY:
https://www.facebook.com/groups/goodbusinesspeople
CONNECT WITH ME ON INSTAGRAM:
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GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Welcome to Making Good, the podcast for small businesses who want to make a big impact. This podcast is about two things: building a strong small business, and using it as a tool for good. We cover topics like marketing, business philanthropy, finding community, doing purpose-driven work, mindset - and everything in between. If you have (or want) a small business and life that make a difference, this podcast is for you.
Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.