mAdcast: Recent Episodes
Fabio
The world of advertisement and media is always evolving..If you’re trying to learn everything from Setting trends to keeping up with them..You’re in the right spot! New episodes every week with your host Fabio!This.. Is mAdcast!
Interview with Isabel Rafferty, CEO & Founder at Canela TV. Canela Media today is reaching 22 million monthly unique visitors and launched in May 2020: Canela TV, the first US Hispanic OTT platform in the US, with more than 25 000 hours of content available in Spanish and English.
They recently launched in Mexico and have 6M users using the platform, they are growing as fast as a rocketship.
We also discussed on fighting the good fight on empowering women in leadership positions, and it was very inspiring to get Isabel's insights and openness on this topic.
Interview with Sal Hakimi, Founder of Tenovos on Digital Assets Management, and how it is important for brands to tell stories that matter.
Interview with Chris Cunninghamm, Founder at C2 Ventures about uncovering trends in ad tech and entrepreneurship.
Chris is a 20-year media and tech veteran who is a serial entrepreneur turned early-stage venture capitalist. As an angel investor Chris invested in 18 tech start-ups, four have sold for cash, and others like Petal, Narrative, Advisr, Embrace and Bloom Credit continue to increase in value.
Chris was the CEO and Co-founder of appssavvy a start-up back in 2006. appssavvy was the industry's first platform that monetized Facebook apps and games through native advertising with fortune 500 brand advertisers.
Interview with Mengyu Zhou, Head of Sales, Dailymotion about the latest trends in video advertising. Some of the trends she gives details in this episode include: Buyer's KPI changing, Ecommerce, OTT, Innovative & custom formats.
Interview with Jeremy Fain, CEO, and Co-founder, Cognitiv about AI in Marketing for Customer Acquisition. Jeremy will help us to understand deep learning, the challenges of building a good algorithm, and how deep learning is already present in our daily life.
Interview with Franck Vidal, APAC Director, Ad City - Havas Media about the rise of Digital Out Of Home, or called DOOH. Franck is helping us to understand the challenges of this new channel, the narratives for brands and how programmatic is making Digital Out Of Home more accessible.
Interview with Prabhvir Sahmey, Sr. Director IN & SEA at Samsung Ads about the future of CTV and OTT. Enjoy hearing about Prabhvir's journey and the importance of enjoying it!
Interview with Matt Barash, SVP Global Publishing and Partnership at Zeotap about the future of cookieless, Identity Resolution and Personal Development.
Every week a podcast revolving around Media, Advertising, and Business.
Adtech weekly news on the latest updates on IDentity for a cookieless future - Week 21.
Every week a podcast revolving around Media, Advertising and Business.
Adtech weekly news on OTT, CTV, Cookieless era - Week 20.
In this new episod of Madcast, we are addressing the future of the industry shifting towards cookiless era with the challenges that it will brings.
Reviewing the different alternatives and solutions developed by the industry to answer this topic in fighting the walled gardens.
Weekly News :
This new episode is about :
- Latest Chrome update : HAI.
- Data.
- Oracle 3rd party data.
The eternal rivalry between Advertisers & Publishers.
This new episode is about :
- The balance of power between advertisers and publishers.
- Advertisers and the #Stophateforprofit campaign.
- Publishers, how they adapt to the new normal.
Stophateforprofit link : https://www.stophateforprofit.org/
Every week a podcast revolving around Media, Advertising, and Business.
This week we will review the latest report released by PwC to ISBA about Programmatic Supply Chain Transparency.
Advertisers: Arla, British Airways, BT, GSK, HSBC, Lloyds Bank, Nestle, PepsiCo, RBS, Shell, Sainsbury's, Tesco, Unilever, Vodafone.
Agency: Carat, Essence, Mediacom, Mindshare, Wavemaker, OMD UK, PHD, Zenith Media.
DSP; Adform, Amazon, Amobee, DV360, TheTradeDesk.
SSP : AdManager, Index Exchange, OpenX, PubMatic, Rubicon.
Publisher: Autotrader, Bauer Media Group, Dennis, ESI, The Guardian, Haymarket, Immediate Media, Mail Metro Media, News UK, Rightmove, Telegraph, TI Media.
If you're curious to know what is Programmatic and how is it present at our fingertips in our daily life, this podcast is for you!
We will review: What is programmatic? How programmatic works? which goals?
I will also explain the different challenges that the industry is facing and talk about the different markets.
Enjoy!