The Abundant Entrepreneur: Recent Episodes
Kamille Cawley
Get ready to elevate your vibe and captivate your tribe. Listen in as Kamille Cawley, 2X business owner, fitness expert, connection strategist, creator of The Abundant Entrepreneur Summits, wife and fur-mom offers all her insights, tips and knowledge. Each episode will energize, empower and support you in your journey through entrepreneurship. Tune in for ambitious guest speakers that share their stories, strategies and expertise that will help you build a successful business. It is time for you to connect to your message, step into who you are truly meant to be and become more abundant in life and business! Don't forget to share the episodes that you can't get enough of and leave a review.
Tiffani Higgins is the founder of the Stay at Home Bookkeeper Academy and a mother of five amazing children. She started her career out as a CPA working 60 hours a week during tax season, feeling guilty for “choosing” her career over her family. She realized 80% of what she was doing in bookkeeping data entry could be done from anywhere, so why was she working for a corporation away from her family? Now, she works for herself for 10 hours a week, makes nearly the same pay with no more long days, no stress, and, most importantly, she gets to spend valuable time with her sweet family. She started the Stay at Home Bookkeeper Academy to teach thousands how to make money while pursuing the freedom in life they desire, whether working from home or on the road in an RV.
Key points of this episode:
- When starting a business, get separate bank accounts so you don't mix your biz and personal expenses.
- If you don't know what's going on with your finance, hire someone to help you! It's going to be cheaper (and less stressful) in the long run.
- In order to take your business to the next level you HAVE to have your bookkeeping up to date.
Don't be afraid to start your own business! Follow Tiffani for more finance help:
- LinkedIn - https://www.linkedin.com/in/tiffanihiggins/
- Facebook - https://www.facebook.com/tiffanihiggins53/
- Instagram - https://www.instagram.com/haveyourcakeeatittoothiggins/
If you found this information valuable, don't forget to share, like and subscribe!
Follow me:
Kamille on Instagram: https://www.instagram.com/kamillecawley/ Kamille's website: https://kamillecawley.com/
Bio:
Kaitlyn Carlson is the Founder & CEO of Theory Planning Partners, a concierge financial advisory firm tailored to elevating the missions and passions of 7-figure female entrepreneurs.
After cutting her teeth in asset management, Kaitlyn spent the majority of her career at UBS Financial Services, holding roles in both the South and Northeast regions of the USA, where
she developed more than 300 financial plans for clients with assets ranging from $500,000 to $1 billion. Subsequently, she became an advisor on a private wealth management team that
managed over $600 million for a few dozen families.
Despite her success at UBS, Kaitlyn grew all too familiar with the drawbacks of a male-dominated finance industry and felt compelled to branch out and specifically support the unique entrepreneurial and financial challenges female business
owners face. She’s learned from her own experience as a woman in business that transcending limiting beliefs, building confidence, and intentionally stepping out of one’s comfort zone are essential to the success of any company, and she’smade it her mission to help untangle the complicated web of building personal
wealth alongside the growth of a thriving company.
Outside of work, Kaitlyn is a spiritual seeker ravenous to understand why weare here and how to forge a meaningful life. She resides in beautiful Marblehead, Massachusetts with her husband Jake, their son Russell, and aectionate dog Bacchus. In her free time, she enjoys exercising, reading, traveling, and sampling new restaurants in and around Boston.
Key points of this episode:
- Control what you can control- your knowledge, expertise, and your feminity.
- When making a holistic financial plan, you need to look at your entire life, the entire picture.
- Analyze: Where are you now, Where you want to go, and How you can get there.
- Understand what your goals are.
- Get your cash flow in control: spend less than what you earn. Put the margin of money you have left to work!
Watch the full episode to catch Kaitlyn's 3 tips to save your money
Contact Kaitlyn:
website: theoryplanning.com
instagram: @kaitlyn.m.carlson
If you found this information valuable, don't forget to share, like and subscribe!
Follow me:
Kamille on Instagram: https://www.instagram.com/kamillecawley/ Kamille's website: https://kamillecawley.com/
Adriana Monique Alvarez is the CEO and Founder of
AMA Publishing. She teaches women how to start
highly profitable publishing companies and has
written, HOW TO START A SIX FIGURE PUBLISHING
COMPANY that is available on Amazon. She’s a USA
Today bestselling author and her most recent book,
THE YOUNGER SELF LETTERS debuted #1 on
bestseller lists internationally.
She has been seen in Forbes, Huffington Post,
International Living, America Daily Post, Daily Grind,
Addicted2Success, Elephant Journal, London Daily
Post, Entrepreneur, FOX, ABC, and NBC.
She is currently living in the middle of nowhere
Colorado where she is renovating her grandparents´
home and learning how to homestead with her
husband Derek, and two sons, Sam and Grant.
Key points of this episode:
- Are you skipping steps? From being an entrepreneur to writing a killer book, is necessary that you practice YOUR STORY!
- Explore the depth of yourself.
- Allow yourself to be truly heard!
- Start by writing 5 min a day. Social media can be a good exercising place.
- Storytelling is about CONNECTING.
- If you feel the desire burning inside of you... then you can and should answer the call!
Connect with Adriana:
adrianamoniquealvarez.com
FB: A.MoniqueAlvarez
LinkedIn: adriana-monique-alvarez
adrianamoniquealvarez.com/press
www.amazon.com/Adriana-Monique-Alvarez/e/
B007EB92SO/ref=dp_byline_cont_pop_book_2
🔵 What is The Abundant Entrepreneur Summit 3.0?
The Abundant Entrepreneur Summit (TAES 3.0) is a 3-day event packed with a series of trainings, activities & workshops in everything from personal growth to business development. We focus on female entrepreneurs that are ready to up-level both personally & professionally. We strive to give attendees the tools to be successful. We are a group of passionate, empowered women that love to serve & lift others up.
Founded and Hosted by Kamille Cawley.
Monika Eva is a Hormone Nutritionist Expert and Educator who has helped hundreds of women rebalance their hormones so they can skyrocket their energy and libido and shed stubborn weight. Since establishing and growing a successful practice, she also certifies health and fitness coaches in holistic hormone coaching so they can get their clients wow transformations and 2-5x their income.
Key points of this episode:
-
Hormone imbalances can affect different areas of your body like sleep, fat storage, and energy.
-
When starting a nutrition plan, focus long term because it can affect your mood and it could lead to problems in business.
-
Put yourself first!!
-
Prioritize sleep, hydrate, and eat at least 3 meals a day.
Follow Monika:
Instagram: https://www.instagram.com/monikaeeva/
Free online training on Identifying Hormone Imbalances In Your Clients To Get Them Wow Transformations & 2-5x Your Income on January 25th
https://monikaeva.click/growyourbiz
www.monikaeva.com
Free preliminary hormone assessment: https://monikaeva.click/hormoneassessment
Hormone Assessment For Health & Fitness Coaches to use on their clients: https://monikaeva.click/resourceforcoaches
🔵 What is The Abundant Entrepreneur Summit 3.0?
The Abundant Entrepreneur Summit (TAES 3.0) is a 3-day event packed with a series of trainings, activities & workshops in everything from personal growth to business development. We focus on female entrepreneurs that are ready to up-level both personally & professionally. We strive to give attendees the tools to be successful. We are a group of passionate, empowered women that love to serve & lift others up.
Founded and Hosted by Kamille Cawley.
Jess Williamson is a serial-entrepreneur and certified, award winning mindset and business coach in Perth, Australia. Helping women in business to push themselves personally and professionally to achieve a successful work-life balance.
Key points of this episode:
- If you want your business to be global someday, start being global today!
- Find out what lights you up and do it!!
- The scary mindset builds up when we're kids but t's our responsibility to change it as we grow older.
- Our brain is open to adding information. Learn something new every day!
- Sometimes we think we are focused on success, but unconsciously we're telling ourselves that we can't do it, that's when our goals and actions don't match.
- Where you put your energy, is where you'll see results.
- Book recommendation: Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan Cain
https://www.jessicawilliamson.com.au/podcast
https://www.jessicawilliamson.com.au/business-for-life-webinar
https://www.jessicawilliamson.com.au/limiting-beliefs-signup
https://www.instagram.com/jess.williamson8/
🔵 What is The Abundant Entrepreneur Summit 3.0?
The Abundant Entrepreneur Summit (TAES 3.0) is a 3-day event packed with a series of trainings, activities & workshops in everything from personal growth to business development. We focus on female entrepreneurs that are ready to up-level both personally & professionally. We strive to give attendees the tools to be successful. We are a group of passionate, empowered women that love to serve & lift others up.
Founded and Hosted by Kamille Cawley.
Steph Morris is a Feminine Embodiment Coach, Breathwork Facilitator and creator of The Radiant Woman program for ambitious women. She helps women completely transform their lives, in terms of how they feel, how they show up and what they attract into their life. She loves having the conversations that are usually seen as taboo, nothing is off limits in my world.
Steph will also be one of the amazing new speakers at The Abundant Entrepreneur Summit 3.0!
Key points of this episode:
- Start to question everything you are doing: this will bring self-awareness
- The masculine side is all about intention, purpose, and doing. The feminine side means slowing down, feeling, breathing, receiving, loving.
- Slow down to bring awareness.
- Pay attention to the little details during your day (like making coffee, walking your dog, etc) and start to notice what you smell, what you see.. how it challenges your senses.
Contact Steph:
https://www.instagram.com/iamstephmorris/
https://www.facebook.com/iamstephmorris
https://stephmorris.co/
🔵 What is The Abundant Entrepreneur Summit 3.0?
The Abundant Entrepreneur Summit (TAES 3.0) is a 3-day event packed with a series of trainings, activities & workshops in everything from personal growth to business development. We focus on female entrepreneurs that are ready to up-level both personally & professionally. We strive to give attendees the tools to be successful. We are a group of passionate, empowered women that love to serve & lift others up.
Founded and Hosted by Kamille Cawley.
Mom Owned Biz Mentor Megan Gillespie shares her amazing journey of going from being in the salon world to being a mompreneur running her amazing business today, Boss Ladies and Babies. She now offers mother's the resources they need to build careers while feeling confident and vulnerable about being mom's too!
Key points of this episode:
- You're going to find what your true passion is, it's something that sticks with you throughout your life.
- Nobody wakes up knowing what to do
- Identity struggle: you don't have to be one person at work, and another person at home.
- Build your business identity around who you are.
- Your personal brand should be strong on what's important to you, what you enjoy doing, what you love, and what your driving force is.
- On your platforms, on top of selling, you need to talk about who you are.
- What things are important to you that are also important to your audience?
- Be authentic. Your audience knows when you're being real, and when you're not!
Contact Megan:
www.instagram.com/bossladiesandbabies
www.facebook.com/bossladiesandbabies
www.facebook.com/groups/1327384114068033
TikTok @bossladiesandbabies
Clubhouse @megangillespie
🔵 What is The Abundant Entrepreneur Summit 3.0?
The Abundant Entrepreneur Summit (TAES 3.0) is a 3-day event packed with a series of trainings, activities & workshops in everything from personal growth to business development. We focus on female entrepreneurs that are ready to up-level both personally & professionally. We strive to give attendees the tools to be successful. We are a group of passionate, empowered women that love to serve & lift others up.
Founded and Hosted by Kamille Cawley.
Owner of Huntress and Co, Kristen Asher, shares her amazing journey from being a dancer and learning this was her therapy through movement. She now helps professionals reconnect back to their creativity through expression, mindfulness and her retreats.
Key points of this episode:
- Breath work can help you understand more about your feelings and sensations.
- Follow your curiosity and intuition. Even if it's not tangible yet, you have it in you!
- Ask yourself: What do I need right now? What does my body need right now?
- Being alone, with ourselves, is not easy but it's something that we can work on. From working out to going out for a walk or reading a book... try something new!!
- With the "go go go flow" we're not allowing ourselves to release stress and anxiety.
Follow Kristen:
Instagram: https://instagram.com/kirsten.asher.huntress
https://instagram.com/huntressandco_
Website: http://huntressandco.com/
🔵 What is The Abundant Entrepreneur Summit 3.0?
The Abundant Entrepreneur Summit (TAES 3.0) is a 3-day event packed with a series of trainings, activities & workshops in everything from personal growth to business development. We focus on female entrepreneurs that are ready to up-level both personally & professionally. We strive to give attendees the tools to be successful. We are a group of passionate, empowered women that love to serve & lift others up.
Founded and Hosted by Kamille Cawley.
Owner & Photographer behind Jess Wilson shares her over 20+ years of experience and journey growing her photography business. She talks about her consistent need to continue to learn and now even doing virtual photo sessions during the pandemic.
Key points of this episode:
- Having kids changes your perspective on your WHY. It's okay if you have to modify it throughout your life.
- If you feel like you don't know what to do with your business, always remember that there's a lot to learn and grow!
- Virtual remote photo sessions: you set your phone in a cool place of your home and Jess takes them with Facetime! After, she edits them in Lightroom.
- These are called LoFi pictures: depending on the pixels that your device has, the result.
Follow Jess:
Instagram: https://www.instagram.com/jwilsonpix/
Remote Pictures: https://www.jwilsonpix.com/remote-pix-sessions#
🔵 What is The Abundant Entrepreneur Summit 3.0?
The Abundant Entrepreneur Summit (TAES 3.0) is a 3-day event packed with a series of trainings, activities & workshops in everything from personal growth to business development. We focus on female entrepreneurs that are ready to up-level both personally & professionally. We strive to give attendees the tools to be successful. We are a group of passionate, empowered women that love to serve & lift others up.
Founded and Hosted by Kamille Cawley.
Summit Dates: January 27th - 29th, 2022
Transformational Coach, Author and Speaker Karla Docter shares her journey of working with survivors of domestic violence/sexual assault for a non-profit for 12+ years to her transition into entrepreneurship. As a coach she has been able to share her story, which has in turn helped others learn to receive and attract love in all aspects of life & business.
Key points of this episode:
- Our limiting beliefs are triggers that are holding us back from what we want to do.
- Trauma creates heart locks where there should be love. Talk to a coach about it to deconstruct yourself.
- Meditate to hear silence and work on your inner self.
- Journal to express all your thoughts and feelings. You can always go back to see you much you've accomplished.
- Focus on what you WANT instead of what OTHERS want from you.
- Just like a bow and arrow: you need to pull it back so it can go a lot more further.
- It's important to know where is the starting point -who we are and what we want-, in order to get further.
- We think we need to do something to be worthy. Now we know that being worth is your birthright.
- Trust factor: start by looking at all the things you are ALREADY trusting.
Contact Karla:
Instagram: https://www.instagram.com/karladocter/
Email: Karla@venturelifecoaching.com
Website: https://www.venturelifecoaching.com/
🔵 What is The Abundant Entrepreneur Summit 3.0?
The Abundant Entrepreneur Summit (TAES 3.0) is a 3-day event packed with a series of trainings, activities & workshops in everything from personal growth to business development. We focus on female entrepreneurs that are ready to up-level both personally & professionally. We strive to give attendees the tools to be successful. We are a group of passionate, empowered women that love to serve & lift others up.
Founded and Hosted by Kamille Cawley.
Brand and Web Designer Sasha Lewis shares her story from losing her dreams of being a dancer, to graduating from FIDM, years in in retail design, multiple personal shifts to going full throttle into her freelance business and thriving. She is now helping entrepreneurs develop an unbeatable strategy to ensure visibility, brand loyalty, and expansion.
Key points of this episode:
- Brand strategy:
Internal: where you want your brand to go, mission, vision, brand voice and personality, competitive landscape; and External: font choices, colors, logo, visual assets, and how you drive emotions through your visuals.
- If you're starting with a team, having a brand strategy and brand guideline book is going to make things so much easier.
- First is important to have a complete audit of every asset of your business. Then, plan a short, medium, and long-term strategy.
- When it comes down to your logo, figure out what's going to drive the most conversions and invest in that.
- Find people who can give you free value to know where to start!
Instagram: https://www.instagram.com/sashamoniquecreates/
🔵 What is The Abundant Entrepreneur Summit 3.0?
The Abundant Entrepreneur Summit (TAES 3.0) is a 3-day event packed with a series of trainings, activities & workshops in everything from personal growth to business development. We focus on female entrepreneurs that are ready to up-level both personally & professionally. We strive to give attendees the tools to be successful. We are a group of passionate, empowered women that love to serve & lift others up.
Founded and Hosted by Kamille Cawley.
Summit Dates: January 27th - 29th, 2022
Holistic Nutritionist and Yoga Instructor Mia Sarno shares her own personal journey to mastering her biology, cultural and perspective understandings to lead lovingly and heal the world. She now helps hardworking professionals break up with stress so they can powerfully create a healthy lifestyle.
Key points of this episode:
- Organize your personality in buckets by understanding the health side of your business.
- 1. Biology: knowing how your body and mind works can help you create a business plan that's more according to you and your cycles.
- 2. Perspective: What's your vision & mission?
- 3. Culture: What is it? Why is it important ?
- Each one of us has a spark, an intuition that can be polished!
Contact Mia:
Instagram: www.instagram.com/mindyourfiremia/
http://www.wellfedwarrior.com/mindyourfire90
https://www.facebook.com/groups/wellfedwarriors/?ref=share
http://sdvoyager.com/interview/pursuing-passion-vitality-mia-christina-sarno/
https://firewavewellness.com
🔵 What is The Abundant Entrepreneur Summit 3.0?
The Abundant Entrepreneur Summit (TAES 3.0) is a 3-day event packed with a series of trainings, activities & workshops in everything from personal growth to business development. We focus on female entrepreneurs that are ready to up-level both personally & professionally. We strive to give attendees the tools to be successful. We are a group of passionate, empowered women that love to serve & lift others up.
Founded and Hosted by Kamille Cawley.
Summit Dates: January 27th - 29th, 2022
Business and Mindset Coach Mutiat Adebowale shares her journey of thinking her voice was not of value for many years. She offers her advice and mindset shifts she uses to help clients to see their worthiness like she has, now using her voice to influence others.
Key points of this episode:
- If you work in Corporate you STILL have a purpose!! Find a mindset coach, like Mutiat, to help you find it!
- Mindset shift starts by perceiving things. When you declare your happiness to the world and yourself.
- Before external appreciation, you need to know WHO you are, WHAT you accept, and HOW much you're worth.
- Understanding your values and your authenticity will make you a better person.
- Ask yourself: What is really causing your fear? your lack of confidence?
- Work from the inside to the outside
Contact Mutiat:
Book your clarity call today, to begin to achieve transformational results that will change your life - https://calendly.com/creativebusinesssuite/60min
Creative Business Suite
Home of Life/Leadership Success Coaching and Training
Email: hello@creativebusinessuite.com
Web: www.creativebusinessuite.com
Telephone: 02032391281
Mobile: 44-7425973443
Facebook: https://www.facebook.com/creativebusinessuite/
Twitter: https://twitter.com/CBusinesuite
Instagram - @mutiatadebowale1
Instagram - @creativebusinesssuite
Podcast - www.creativebusinessuite.com/podcast
🔵 What is The Abundant Entrepreneur Summit 3.0?
The Abundant Entrepreneur Summit (TAES 3.0) is a 3-day event packed with a series of trainings, activities & workshops in everything from personal growth to business development. We focus on female entrepreneurs that are ready to up-level both personally & professionally. We strive to give attendees the tools to be successful. We are a group of passionate, empowered women that love to serve & lift others up.
Founded and Hosted by Kamille Cawley.
Summit Dates: January 27th - 29th, 2022
Key points of this episode:
- BE PROUD OF HOW FAR YOU'VE COME! You made it through the year ;)
- Before you start your vacation mode, spend a week thinking What do you want from your business and for yourself? What changes do you see happening? what are you grateful for?
- You get to take what you went through this year and ride it to the new year.
- If you need help with coming up with new goals and analyzing the year in general, please contact me!
🔵 What is The Abundant Entrepreneur Summit 3.0?
The Abundant Entrepreneur Summit (TAES 3.0) is a 3-day event packed with a series of trainings, activities & workshops in everything from personal growth to business development. We focus on female entrepreneurs that are ready to up-level both personally & professionally. We strive to give attendees the tools to be successful. We are a group of passionate, empowered women that love to serve & lift others up.
Founded and Hosted by Kamille Cawley.
Summit Dates: January 27th - 29th, 2022
Owner of I Learn French shares her huge business pivot during the pandemic from teaching French to adults 1:1 in person to virtual group classes. Yasmine Lesire offers her advice of learning to grow via social media that lead her to her now virtual global business.
Key points of this episode:
- Build community on Social Media by being consistent and tying out what works best for you.
- The days that you are not in the mood of posting.. you'll see the difference. Try to schedule before so you can take some days off when you need to.
- Repost content! A reel, carousel, or quote.. anything you have posted before that performed very well.
- Find out if you feel more comfortable doing 1:1 coaching or group coaching in order to understand how to create your SM content.
Follow Yasmine:
Instagram: www.instagram.com/ilearnfrench
My school : www.Ilearnfrench.eu
Waitlist for the course : https://ilearnfrench.eu/waitlist/
Podcast : www.Ilearnfrench.eu/podcast
🔵 What is The Abundant Entrepreneur Summit 3.0?
The Abundant Entrepreneur Summit (TAES 3.0) is a 3-day event packed with a series of trainings, activities & workshops in everything from personal growth to business development. We focus on female entrepreneurs that are ready to up-level both personally & professionally. We strive to give attendees the tools to be successful. We are a group of passionate, empowered women that love to serve & lift others up.
Founded and Hosted by Kamille Cawley.
Summit Dates: January 27th - 29th, 2022
Womxn's Endometriosis & Hormone Coach LJ Johnson shares her story of living with a chronic illness for 16+ years before being diagnosed. She decided she deserved to be more than her disease & began her self healing journey. She now helps womxn become educated & empowered to live a life of health & happiness beyond their illness.
Key points of this episode:
- Having a community to speak out through your healing journey is much better than doing it alone.
- When you think about your symptoms, spend some time thinking about what is going on in your life as far as food, work, relationships, etc.
- The stress levels are going up year after year due to the demands of the labor market. Working 16 hours a day HAS ITS EFFECTS! Learn how to rest and be calm.
- Don't be afraid of making a change.
- You have to get sick and tired to get sick and tired...
- Gather all the information about yourself that you can gather. This action will help your coach understand what's happening.
Follor LJ Johnson:
Instagram: @ljs_powerhouse
🔵 What is The Abundant Entrepreneur Summit 3.0?
The Abundant Entrepreneur Summit (TAES 3.0) is a 3-day event packed with a series of trainings, activities & workshops in everything from personal growth to business development. We focus on female entrepreneurs that are ready to up-level both personally & professionally. We strive to give attendees the tools to be successful. We are a group of passionate, empowered women that love to serve & lift others up.
Founded and Hosted by Kamille Cawley.
Summit Dates: January 27th - 29th, 2022
https://www.kamillecawley.com/the-summit
https://www.instagram.com/theabundantentrepreneur/
Business Coach Michelle Vroom shares her journey of over 15 years experience in marketing for non-profits, agencies and big corporations to helping business owners. She offers amazing tips to marketing effectively with limited time or money and how she grew her thriving Facebook page.
Key points of this episode:
- KNOW YOUR WHY: your goal, what you want for you and your family, for your business.
- How to market ourselves?
1) Start by thinking of your God - giving talents.
2) Who needs that the most
3) Pair them together!
- Marketing is about BUILDING RELATIONSHIPS
- A FB Group is a good vehicle to gather people. But it really comes down to getting to know them and their desires.
- Automations are good, but you CAN'T AUTOMATE RELATIONSHIPS.
Follow Michelle:
Instagram: https://www.instagram.com/marketlikeabossmv/
Website: https://michellevroom.com/
Podcast: Market Like a Boss podcast
Michelle's Your First 100 Guide: https://michellevroom.com/your-first-100/
🔵 What is The Abundant Entrepreneur Summit 3.0?
The Abundant Entrepreneur Summit (TAES 3.0) is a 3-day event packed with a series of trainings, activities & workshops in everything from personal growth to business development. We focus on female entrepreneurs that are ready to up-level both personally & professionally. We strive to give attendees the tools to be successful. We are a group of passionate, empowered women that love to serve & lift others up.
Founded and Hosted by Kamille Cawley.
Summit Dates: January 27th - 29th, 2022
https://www.kamillecawley.com/the-summit
https://www.instagram.com/theabundantentrepreneur/
Brand Strategist and Web Designer Maria Platusic shares her journey from the corporate to building a thriving online design business. She offers her top 3 signs you should watch out for in order to recognize if your business is ready for a rebrand.
Key points of this episode:
-
Follow Maria:
Instagram: www.Instagram.com/platusicdesign/
Website: http://www.platusicdesign.com/
Email: info@platusicdesign.com
🔵 What is The Abundant Entrepreneur Summit 3.0?
The Abundant Entrepreneur Summit (TAES 3.0) is a 3-day event packed with a series of trainings, activities & workshops in everything from personal growth to business development. We focus on female entrepreneurs that are ready to up-level both personally & professionally. We strive to give attendees the tools to be successful. We are a group of passionate, empowered women that love to serve & lift others up.
Founded and Hosted by Kamille Cawley.
Summit Dates: January 27th - 29th, 2022
https://www.kamillecawley.com/the-summit
https://www.instagram.com/theabundantentrepreneur/
👉 If you found this information valuable, don't forget to share, like and subscribe!
Follow me:
Kamille on Instagram: https://www.instagram.com/kamillecawley/ Kamille's website: https://kamillecawley.com/
Key points of this episode:
- If your business is starting and you want to grow you HAVE TO USE SOCIAL MEDIA!
- To pick platforms think of your ideal client. For example, if you work in health and wellness for moms, Facebook is a good fit.
- Find 1 Social Media platform and get really good at it!
- Social Media should be PART OF YOUR STRATEGY!
- Be consistent, don't worry about the likes and comments, worry about your content!
If you found this information valuable, don't forget to share, like and subscribe!
Follow me:
Kamille on Instagram: https://www.instagram.com/kamillecawley/ Kamille's website: https://kamillecawley.com/
Clinical Hypnotherapist & Abundance Coach Taylor Carr shares her journey of healing herself from an incurable disease by being able to harness her feminine energy which has lead her to live a more abundant and pleasureful life. She now helps women in business infuse their feminine and learn how to show up unapologetically in everything they do.
Key points of this episode:
- You get to be WHATEVER YOU WANT TO BE. Own it!
- We attract what we already are. The more time you dedicate to raising your frequency, the better you'll attract.
- Knowing the "rules" doesn't mean you have to follow them!
- Step outside of the "masculine" point of view of success and create YOUR OWN!
Follow Taylor:
Instagram: @tayfemme
If you found this information valuable, don't forget to share, like and subscribe!
Follow me:
Kamille on Instagram: https://www.instagram.com/kamillecawley/ Kamille's website: https://kamillecawley.com/
Award winning content creator, keynote speaker & business coach Amanda Abella shares how she helps business owners activate their persuasion prowess so they can make more money. She offers advice on how to go from hating sales and marketing to achieve 90% close rates & close multiple figure deals.
Key points of this episode:
- Are you underearning? We recommend the book "Overcoming Underearning" by Barbara Stanny.
- Who will you help? What's your strategy? What's your framework?
- Women confuse being assertive with being aggressive
- Knowing what the boundaries are
- How much do you want to make and how do you want to live your life?
- When starting a business, keep in mind that it takes a lot of time and requires a lot of learning to scale it!
Follow Amanda:
Instagram: @amandaabella
P: 1.844.209.3161
E: support@amandaabella.com
W: http://wwww.amandaabella.com
Featured in: Forbes, USA Today, Huffington Post, Inc and more
Past brand ambassador clients: Intuit, Capital One, Florida Prepaid College and more
Awards: Best Finance Blogger in South Florida, Best Designed Finance Blog
...............
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Kamille on Instagram: https://www.instagram.com/kamillecawley/ Kamille's website: https://kamillecawley.com/
Online Boutique Owner Brooke Strauss-Dobi ells her journey to entrepreneurship and starting her online store. She shares how she shifted into empowering female entrepreneurs through her retail shop after realizing what an amazing support and community could come from these inspiring women!
Key points of this episode:
- "Being an artist means starving" is a mindset that needs to be changed in the creative industry.
- Affirmations can help us overcome emotional trauma to start a new life.
- Don't stay in your comfort zone, find a job that makes sense for your personality!
- Be playful! Trust yourself and your capacity to find what you're truly passionate about.
Instagram: @boldinherbiz
Website: https://www.boldinherbiz.com/
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Kamille on Instagram: https://www.instagram.com/kamillecawley/ Kamille's website: https://kamillecawley.com/
Mindset Coach Zhadra Kanapina shares her story of moving to Los Angeles from Kazakhstan to follow her dreams. She gives insight on how she did not have the luxury of giving up and that we are the only ones standing in our own way. If we get focused, intentional and find our power we can accomplish anything.
Instagram: @zhadra_kanapina
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Follow me:
Kamille on Instagram: https://www.instagram.com/kamillecawley/ Kamille's website: https://kamillecawley.com/
Key points of this episode:
- Have WHYs in different areas of your life.
- Your business is YOU, during difficult times your WHY is what's going to push you forward.
- Make sure you have an internal WHY. Sometimes you need to be selfish and put yourself first in order to keep getting better.
- YOU are the one that's going to make things happen! Trust yourself!
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Kamille on Instagram: https://www.instagram.com/kamillecawley/ Kamille's website: https://kamillecawley.com/
Co-Creator and OG of Lady Boss International Rose Kaz shares her journey from being told by "suits" how to run a business to creating her own international female run community. Her international women's squad spotlights powerhouse females and helps them glow up their online presence.
Key points of this episode:
- We women can maximize leading opportunities and the places where we can affect social change.
- When men say you can't do something, respond: hold my beer and WATCH ME.
- Collaboration between women is truly LIFTING and SUPPORTING each other up.
- Say your affirmations and set your daily goals in the morning when your brain is clean.
- It's hard to be alone in this journey, try building a community where you can feel contained and spread love!
Follow Rose:
Instagrams: @ladyboss.international / @sincerely_rose_kaz
http://www.rosekaz.com/
https://www.ladyboss.international/howwegothere
https://www.ladyboss.international/be-a-featured-lady-boss
https://youtu.be/qRt8VnSbsfw
https://www.instagram.com/ladyboss.international/
https://www.joinclubhouse.com/club/ladyboss-internation
https://calendly.com/rosekaz/15min
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Kamille on Instagram: https://www.instagram.com/kamillecawley/ Kamille's website: https://kamillecawley.com/
Online Girl Boss Ashly Rae shares her story from being a model in Los Angeles thinking she was living out her dream but was actually depressed to finding her true purpose & community. Starting her online career at an MLM (now owning multiple businesses) she learned to be confident in herself & now helps other boss babes do the same!
Key points of this episode:
- Nothing happens immediately when starting an online business. Everything takes time, it's a process.
- You don't need a million clients, but you do need HAPPY clients.
- Network, have people to lean on, a support system when things get harder.
- You have to have a season of giving before you can receive. When one of us wins, we all win!
Follow Ashly on Instagram: @ashlyraeceo
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Kamille on Instagram: https://www.instagram.com/kamillecawley/ Kamille's website: https://kamillecawley.com/
Organizational Strategist and Recruiter Emily Perron offers her strategies on how to find the right team members and freelancers for you. She dives into the importance of shifting your mindset on what these hires can do for your business.
Key points of this episode:
- Freelancers are a great way to start your business, especially if you need someone for a couple of hours a week to delegate what you're not that good at.
- Prevent business burnout. Know your zone of genius: your strengths and weaknesses, so you can outsource.
- The Big Leap, by bestseller author Gay Hendricks, mentions 4 zones of work: incompetence, competence, excellence, genius. Incompetence is the area where you should find help with.
- Freelancers want feedback!
- You can create a 30/60-day trial contract with a freelancer to keep everything written, so both parties can decide if there's a match or not.
- Project management tools can really help you when working virtually. Asana, Google Drive and LastPass.
Get in touch with Emily:
How to Use Your Zone of Genius to Hire the Right Freelancers
3 Keys to Selecting the Best Candidate Every Time
What to Include in the Contract When Hiring a Freelancer
Website: https://www.emilyperron.com/about
Media kit: https://www.emilyperron.com/media-kit
Instagram: https://www.instagram.com/emily.perron/
Facebook: https://web.facebook.com/perron.emily
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Kamille on Instagram: https://www.instagram.com/kamillecawley/ Kamille's website: https://kamillecawley.com/
Business Coach Megan Accardo offers her strategies on how to simplify sales. She explains how specific archetypes (personalities) can effect the way you do sales and a better way to approach your ideal client.
Key points of this episode:
- It's okay to be overwhelmed when launching.
- Strategy: product, ideal client, and visibility. Detach as an entrepreneur to look at your own product as someone else.
- If you don't have an audience yet, you can leverage with other people's audiences.
- Entrepreneur archetypes: the Researcher, the Conscious Connector, and the Powerful Persuader.
Follow Megan:
Instagram: @meganaccardo
Website: https://www.meganaccardo.com/media
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Kamille on Instagram: https://www.instagram.com/kamillecawley/ Kamille's website: https://kamillecawley.com/
Website Designer and SEO Expert Andrea Merrill shares her amazing journey of overcoming tough situation to becoming a thriving business woman. She gives tips on the importance of reevaluating your brand and getting clear on your ideal client no matter what stage you are at in business.
Key points of this episode:
- Find your ideal client by niching down your audience.
- Make sure your brand is speaking, your brand messaging is your VALUE.
- Tell your story, people relate to emotions.
- Don't be afraid to rebrand, it means GROWTH.
- Hotjar.com is a tool to see how people behave on your site. Branding Iceberg to study your brand awareness. Dive into them if you want to target and speak to a specific audience.
- When thinking of your ideal client make sure you have: gender, age group, income.
Follow Andrea:
Instagram: @virtuallyadventurous
Free SEO mini course- https://www.virtuallyadventurous.com/seo-mini-course
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Follow me:
Kamille on Instagram: https://www.instagram.com/kamillecawley/ Kamille's website: https://kamillecawley.com/
Key points of this episode:
- Believe in yourself. Obstacles are there to help us grow.
- Always remember your WHY
- Remember that you are UNIQUE, SPECIAL, AND AMAZING.
- Trust yourself! Your story is powerful.
- Keep in mind that you have something to offer to the world!
If you found this information valuable, don't forget to share, like and subscribe!
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Kamille on Instagram: https://www.instagram.com/kamillecawley/ Kamille's website: https://kamillecawley.com/
Bringing back the amazing business coach and friend Christina Riddell to dive into how the way we view ourselves impacts the rate at which we experience success. She shares how she is helping her clients understand what has been holding them back from continued growth in business.
Key points of this episode:
- The importance of noticing what are our limiting beliefs, habits, and self-sabotage when starting a business. How we see ourselves affects our business.
- Managing abundance of money in a business. How am I in my business? How can I handle many clients?
- Staying focus on future steps, practicing keeping that entrepreneurial mindset. Keeping it like a heartbeat, not like a rase.
- Taking into account that your profits are not your business. Actually, it has nothing to do with the validation of your business.
Follow Christina:
Instagram: https://www.instagram.com/iamchristinariddell/
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Kamille on Instagram: https://www.instagram.com/kamillecawley/ Kamille's website: https://kamillecawley.com/
Instagram coach Mandy Emerson offers up her tips and strategies to attract ideal clients through IG. She has done 15k in REELS and many of her videos have 50k+ views.
Keypoints shared in this episode:
- There's no perfect time. You're never going to be fully prepared. Start today no matter what, doesn't matter if it's messy at first, you'll work your way through it!
- Start by creating conversations with the people that follow your account. Dm's, polls, and clubhouse are really good for 1:1 engagement. Get to know THEM, create a talking community!
- Utilize other content from other accounts to grow your personal social media platforms.
- Cross collaborate and network! Don't be scared to dm's the people you value.
- Social Media growth TAKES TIME!
Follow Mandy:
afiercebeauty.com/links
Instagram: https://www.instagram.com/themandyemerson/
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Kamille on Instagram: https://www.instagram.com/kamillecawley/ Kamille's website: https://kamillecawley.com/
Professional Speaker Jen Buck shares her journey of over 25 years of speaking and working with women. She inspires others through being a true collaborator and showing women why competition does not serve us. We are better together!
Keypoints shared in this episode:
- How to deal with push backs and mindset.
- Your purpose / end goal has to be stronger than what others think.
- There's no way to scale if everything is on your plate. Just like you've found creative ways to do things for free, find a creative way to find some to help you.
- Network, collaborate and trust. Don't compete, there's room for everyone!
- Bring on your Athena spirit (Greek Goddess): strength, fighting for what's right, standing on the right side of history, collaborating and supporting others.
SociaTap: JENBUCK
Jen’s website: Jenbuckspeaks.com
Instagram: @Jenbuckspeaks
Facebook: @Jenbuckspeaks
LinkedIn: @Jenbuckspeaks
Clubhouse: @Jenbuckspeaks
YouTube: @Jenbuckspeaks
Jen’s online academy for women:
The HERstory Collaborative
bit.ly/theherstorycollaborative
Jen’s podcast:
The HERstory Collaborative
https://www.jenbuckspeaks.com/podcast
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Kamille on Instagram: https://www.instagram.com/kamillecawley/ Kamille's website: https://kamillecawley.com/
Certified Pricing Professional Janene Liston shares her journey behind 20 years of experience leading to her being an entrepreneur and a European Public Speaking Champion. She offers her knowledge on the hidden psychology of pricing.
Key points shared in this episode:
- How to work your way through pricing.
- Mindset: the importance of valuing oneself first, in order to put a price on our products / services.
- The value piece it's made up of 4 areas: context, quantify & quality, risk, competitive advantage.
- What you sell and to whom you sell it, influence the pricing, your revenue and profit.
- Believe in the price you are charging, how you say it can vary the credibility that the client receives.
Find Janene's social media links:
LinkedIn: https://www.linkedin.com/in/thepricinglady/
Facebook: https://www.facebook.com/thepricinglady
YouTube: www.janeneliston.com/live
Twitter: https://twitter.com/thepricinglady
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Follow me:
Kamille on Instagram: https://www.instagram.com/kamillecawley/ Kamille's website: https://kamillecawley.com/
Episode title: 60 - Show Up for Yourself Online
Episode summary introduction: In this solo episode I talk about why showing up consistently online is so important in your business. You don't have to show up every single day but try to take baby steps to get into the rhythm of consistency. That's the goal. I also share some tips that can help to stay consistent online.
If you need a cheerleader or some encouragement before you click publish feel free to send me a DM on Instagram.
Resources mentioned in this episode:
- Kamille on Instagram: https://www.instagram.com/kamillecawley/
- Kamille's website: https://kamillecawley.com/home
Episode title: 59 - Protecting the Talent and Dream Partnerships with Briana Wilson
Episode summary introduction: On today’s show, we are joined by Influencer Manager and Mentor Briana Wilson. In this episode, she shares her journey from the entertainment industry to running her own agency for top influencers. She also offers tips for spotting good and bad affiliate partnerships and how to protect yourself as the talent.
Resources mentioned in this episode:
Instagram: @brianawils
Episode title: 58 - Stop the Time - Sucking Strategies with Natalie Swan
Episode summary introduction: On today’s show, we have a Client Attraction Specialist Natalie Swan who shares her journey after years in marketing to becoming an entrepreneur. She now helps service based entrepreneurs attract their ideal clients without all the time-sucking marketing strategies and she offers some of those tips in this interview.
Resources mentioned in this episode:
Instagram: @nataliebswan
Episode title: 57 - Content that Connects and Converts with Melissa Barrios
Episode summary introduction: On today’s show, we are joined Melissa Berrios, a founder of Melissa Berrios Consulting and it’s mother company, Virtualmente Libre, LLC. In this episode, she shares the most common mistakes entrepreneurs in their content creation strategy. She also shares some tips on how to get visible and get noticed online.
Resources mentioned in this episode:
Website: www.melissaberrios.net/english
Email: info@virtualmentelibre.com
Facebook: @melissaberriosco
Instagram: @melissamberrios
LinkedIn: melissa-berrios-9612a1188
Episode title: 56 - Learn the Digital Nomad Lifestyle with Julia Jerg
Episode summary introduction: On today’s show, we welcome Social Media and Digital Nomad Coach Julia Jerg. In this episode, she shares her journey of traveling the world and offers tips on how you can be a nomad with or without kids. She has learned to live fulfilled, raise a family and run a business without following societal norms.
Resources mentioned in this episode:
Website: https://jeyjetter.com/
Facebook: https://www.facebook.com/jeyjetter/
Instagram: https://www.instagram.com/jeyjetter/
YouTube: https://www.youtube.com/channel/jeyjetter
Clubhouse: @juliajerg
Episode title: 55 - Qualities of a True Leader
Episode summary introduction: In this solo episode I break down the most important qualities I think every true leader should have. I also point out the difference between the terms inspiration vs aspiration. I encourage you to take a moment and think of people that are inspire vs aspire you whether they are big or not and give them credit for what they do.
Resources mentioned in this episode:
- Kamille on Instagram: https://www.instagram.com/kamillecawley/
- Kamille's website: https://kamillecawley.com/home
Episode title: 54 - Consciously Creating the Life of Your Dreams with Efia Sulter
Episode summary introduction: On today’s show, we are joined by Manifestation Mindset Coach - Efia Sulter who shares her journey from overcoming many obstacles to manifesting living in the place of her dreams. She offers her 5 steps to help you consciously create the life of your dreams.
Resources mentioned in this episode:
Instagram: @efiasulter_
Episode title: 53 - Foundations and Mindset for PR in Biz with Rachida Brocklehurst
Episode summary introduction: On today’s show, we welcome PR & Mindset Coach - Rachida Brocklehurst who shares her background as a Journalist to Vegan Food Blogger to Marketing & PR. After realizing the importance of PR she now offers her strategies on how to be confident, reach out & implement PR into your biz for ultimate exposure.
Resources mentioned in this episode:
Instagram: @rachidacoaching
1:1 Coaching Application: forms.gle/2txfyFKSDaMPRrBo8
Episode title: 52 - Live and Lead Consciously Aligned with Spencer Snakard
Episode summary introduction: On today’s show, Executive Transformation Coach - Spencer Snakard shares her insight on how to become aligned and fulfilled which is vital for success. In this episode, she helps break down barriers such as imposter syndrome, fear and doubt in order for you to get to that next level.
Resources mentioned in this episode:
Instagram: @spencersnakard
YouTube Channel: SpencerSnakard.com/YouTube
Facebook Group: Mindset Mastery for Entrepreneurs
Facebook: Spencer Snakard
Website: SpencerSnakard.com
Episode title: 51 - Marketing Basics and Biz Strategy with Devonee Thaxton
Episode summary introduction: On today’s show, I am talking to Certified Online Business Manager Devonee Thaxton. In this episode, she offers great operation strategies for your biz and also offers tips on how you can use just a few marketing basics to get noticed without having to "do it all."
Resources mentioned in this episode:
Instagram: https://www.instagram.com/prosavvyadminservices/
Facebook: https://www.facebook.com/prosavvyas
LinkedIn: https://www.linkedin.com/in/devonee-thaxton-011a57195/
Pinterest: https://www.pinterest.ph/ProSavvyas/_created/
Resources: https://solo.to/prosavvyas
Episode title: 50 - Step into your Power and Purpose
Episode summary introduction: If you are someone who struggles with self-doubt and finds your purpose in life this episode is for you. In today's solo episode I share some action steps on how to become a leader in your industry. Plus how to start believing in yourself and remind you how powerful and unique you are.
Resources mentioned in this episode:
- Kamille on Instagram: https://www.instagram.com/kamillecawley/
- Kamille's website: https://kamillecawley.com/home
Episode title: 49 - Owning Your Unique Self and Sexuality with Tia Lynn
Episode summary introduction: On today’s show, we welcome Serial Entrepreneur, Marketing & Confidence Coach Tia Lynn. In this episode, she shares her story about taking the chance and going after her dreams in multiple businesses. She also offers insight on how to encompass all of you in your business while feeling confident & sexy.
Resources mentioned in this episode:
Instagram: https://www.instagram.com/sexybizbabe/
Website: beacons.page/sexybizbabe
Episode title: 48 - Rewire Old Programming and Overall Health with Olesya Oligradska
Episode summary introduction: On today’s show, we are joined Intuitive Health & Biz Mentor Olesya Oligradska. In this episode, she shares her experience with burnout and the steps she had to take to reframe her thought process on what success meant. She also offers tips to help you embody high vibrations and optimize your health as a high-achieving entrepreneur.
Resources mentioned in this episode:
Instagram: https://www.instagram.com/olesyaoligradska/
Website: https://www.olesyaoligradska.com/
Podcast: https://www.olesyaoligradska.com/episodes/60
Episode title: 47 - Achieve Harmony in Biz and Life with Lexi Beal
Episode summary introduction: On today’s show, we are talking to Biz coach, wealth through self, sound healer & yoga practitioner Lexi Beal. In this episode, she shares her journey of shifting the narrative, learning to thrive in biz & life by leading with her inner guide. Lexi helps her clients gain harmony between the two worlds and achieve the outcomes they desire.
Resources mentioned in this episode:
Instagram: https://www.instagram.com/lexibeal/
Episode title: 46 - Leverage Human Design as an Entrepreneur with Miranda Mitchell
Episode summary introduction: On today’s show, we welcome Energetic Alignment Coach & Human Design Specialist, Miranda Mitchell. In this episode, she shares her amazing journey into becoming energetically aligned in both life & biz. She offers valuable tips on how she helps her clients gain biz freedom and ease by understanding their human design.
Personally, I have become very interested in human design and its benefits as well.
Resources mentioned in this episode:
Instagram: https://www.instagram.com/mirandajmitchell/
Website: https://miranda-mitchell.com/
Linkedin: https://www.linkedin.com/in/alignedonpurpose
Episode title: 45 - The Importance of Collaboration over Competition
Episode summary introduction: In today's solo episode I am sharing why we should take a collaborative approach to entrepreneurship. In order to better serve our customers, enhance our offering, and create new opportunities to scale. In the end, businesses cannot operate in isolation, so creating a track-record of mutually-beneficial partnerships will put you on a path toward long-term growth and innovation.
Resources mentioned in this episode:
- Kamille on Instagram: https://www.instagram.com/kamillecawley/
- Kamille's website: https://kamillecawley.com/home
Episode title: 40 - Financial Independence & Money Mindset with Dominique Mullally
Episode summary introduction: On today’s show, we welcome Profit & Wealth Strategist Dominique Mullally who shares how she became financially independent by age 31. She also offers tips for biz owners on how to become financially secure, manage their finances and shift their mindset around money.
Resources mentioned in this episode:
Instagram: https://www.instagram.com/dominiquemullally/
Website: http://www.dominiquemullally.com/resources/
Episode title: 43 - Deep Dive into 5 Branding Tips with Amanda Guerassio
Episode summary introduction: On today’s show, we are joined by Brand & Logo Designer Amanda Guerassio who breaks down the 5 steps she uses to help her clients create an amazing brand. She also explains the importance of the mindset aspect of a great brand and much more!
Resources mentioned in this episode:
Instagram: https://www.instagram.com/studioguerassio/
Free Branding Brainstorm worksheet: https://www.studioguerassio.com/branding-brainstorm/
Clarity Package (brand audit): https://www.studioguerassio.com/services/clarity/
Episode title: 42-Business Education for Women Worldwide with Huda Hamid
Episode summary introduction: On today’s show, we welcome women empowerment coach & founder of Fempreneur Secrets, Huda Hamid. She shares her inspiring story and her clients' of overcoming external circumstances to becoming thriving entrepreneurs. Huda helps women internationally no matter their environment to create a profitable business.
Resources mentioned in this episode:
Instagram: https://www.instagram.com/fempreneursecrets/
Website: https://fempreneursecrets.com/
Freebie: https://go.fempreneur.co/avatar
Membership: https://go.fempreneur.co/membership
Episode title: 41 -Transform Your Life & Biz with Human Design with Krystal Thompson
Episode summary introduction: On today’s show, we have Human design & Hypnotherapy expert Krystal Thompson. In this episode, she shares how she helps her clients transform by using human design. She also explains the 5 different types of human design and how you can obtain and begin to implement it in your own life & biz.
Resources mentioned in this episode:
Instagram: https://www.instagram.com/hotelwilderness/
111 Journal Prompts to Activate Abundance: https://hotelwilderness.teachable.com/p/111-journal-prompts-to-activate-abundance
Episode title: 40 -Core Messaging & Ideal Client Attraction with Stacey Hagen
Episode summary introduction: On today’s show, we welcome Brand & Biz Coach Stacey Hagen who helps you create a clear message to define your business. She also shares some tips on determining your ideal client and using your brand messaging to attract your dream clients.
Resources mentioned in this episode:
Instagram: https://www.instagram.com/create_coaching/
Website: https://createcoachingconsulting.com/
Episode title: 39 - Create a Meaningful Biz & Signs of Burnout with Jasmin Haley
Episode summary introduction: On today’s show, I am joined by Biz Strategist & Speaker Jasmin Haley who shares her amazing journey from overcoming health issues, a toxic work environment, and debilitating burnout. She explains signs to watch for when it comes to burnout as well as tips to avoid it while creating a biz with true purpose and meaning.
Resources mentioned in this episode:
Instagram: https://www.instagram.com/itsjasminhaley/
Episode title: 38 - Judgment Free Feelings & Becoming Aligned with Katie Marie
Episode summary introduction: On today’s show, I am talking to Reiki healer & coach Katie Marie who shares her personal journey dealing with PTSD & panic attacks. She also gives tips on how to overcome fears, work on energy and become aligned while accepting the feelings that come up.
Resources mentioned in this episode:
Instagram: https://www.instagram.com/katiemarievip/
Episode title: 37- Stop Letting Imposter Syndrome Hold You Back
Episode summary introduction: In today's solo episode I am sharing how we can stop letting your imposter syndrome sabotage your career and holding you back. We touch on topics like comparing ourselves to others, how to say no to negative self-talks and much more!
Resources mentioned in this episode:
- Kamille on Instagram: https://www.instagram.com/kamillecawley/
- Kamille's website: https://kamillecawley.com/home
Episode title: 36 - Taking Ownership Over Your Social Media with Dani Driusso
Episode summary introduction: On today’s show, we welcome author, speaker & coach Dani Driusso who shares her story about coming from an industry that stopped her from expressing her true self. She explains how she no longer apologizes for who she is & teaches others to do the same. She coined the idea of social media consent, if you consent to following her ... you consent to all of her & shows how you can show up unapologetically.
Resources mentioned in this episode:
Instagram: https://www.instagram.com/danidriusso/
Book: Get Off Your A$$ & Into Your Life: Overcome your fears, take action, and stop apologizing for living your dream life
Book through her site: Danieledriusso.com/book
Book through AMAZON: https://www.amazon.ca/Get-Off-Your-Into-Life-ebook
Podcast: Unleash Your Voice
Episode title: 35 - Owning Who You Are & Sharing Abilities with Carrie Cardozo
Episode summary introduction: On today’s show, I am talking to psychic business coach Carrie Cardozo shares how she owned, who she was & stepped into her purpose. She now uses her psychic abilities and extensive business background to help women own their power, uncover their abilities and create a profitable and impactful business.
Resources mentioned in this episode:
Instagram: www.instagram.com/carriecardozo
Episode title: 34 - Creating Impactful & Profitable Podcasts with Anne Claessen
Episode summary introduction: On today’s show, we are joined by a podcast strategist Anne Claessen. In this episode, she shares her tips for creating & growing a podcast. Whether you are thinking about starting or have a podcast, she explains the best ways to prepare and monetize your podcast.
Resources mentioned in this episode:
Instagram: www.instagram.com/thepodcastbabes
Website: www.thepodcastbabes.com
Episode title: 33 - Scale in Business By Stopping the Self-Sabotage with Christina Edmunds
Episode summary introduction: On today’s show, we welcome a business coach Christina Edmunds who gives her insight on why entrepreneurs have trouble scaling their business. She offers some tips to stopping the self-sabotage and stepping away from those limiting beliefs that are keeping you stagnant.
Resources mentioned in this episode:
Instagram: www.instagram.com/iamchristinaedmunds
Website: www.christinaedmunds.com
Episode title: 32 - Birthday Month & New App (Clubhouse)
Episode summary introduction: In today's solo episode I am giving you a little personal update. ( Happy B-day to me!). You might have seen the new app Clubhouse everywhere. I am have become a big fan of this app I would love it if we connect over there as well. See you there!
Resources mentioned in this episode:
- Kamille on Instagram: https://www.instagram.com/kamillecawley/
- Kamille's website: https://kamillecawley.com/home
Episode title: 31 - Taxes, Cashflow & Money Confidence with LoriAnn Kuntz
Episode summary introduction: On today’s show, we welcome a bookkeeper & CFO LoriAnn Kuntz who reveals some tips for any business owner that will help you prepare for tax season (which is approaching fast). You'll learn how to manage your money properly. She also shares the confidence and security you will feel in your business when you know your finances are in order.
Resources mentioned in this episode:
Instagram: https://www.instagram.com/loriannkuntz.co/
Email: bookkeeping@loriannkuntz.com
Episode title: 30 - 5 Steps to Unwavering Confidence in Yourself with Andrea Befus
Episode summary introduction: On today’s show, we are joined by Health & Confidence Coach, Andrea Befus. In this episode, Andrea shares her personal story of struggle with body image and positivity. She also explains her process of helping other women feel confident in their own skin no matter what!
Resources mentioned in this episode:
Instagram: https://www.instagram.com/andrea.befus/
Episode title: 29 - Let it go, 2021 is Here, Time to Focus on the Future
Episode summary introduction: 2021 is here and it's a perfect time to start fresh. Now it's a time to let go of everyhing that holding you back and take the time to focus on the now, the present, and what is possible for you for the future.
Stop comparing yourself to other people and start believing in yourself and I promise you you will have an amazing year.
Resources mentioned in this episode:
- Kamille on Instagram: https://www.instagram.com/kamillecawley/
- Kamille's website: https://kamillecawley.com/home
Episode title: 28 - Giving Back with Social Entrepreneurship with Mikayla Sullivan
Episode summary introduction: On today’s show, we welcome Mikayla Sullivan, the CEO & co-founder of KinoSol. In this episode, she shares her years of traveling and learning about other cultures to see life from other people’s perspectives in order to provide sustainable solutions to people in need and inspire others to think more globally. Kinosol solar-powered dehydrators create a way for smallholder farmers to sustain nutritious and valuable food throughout the entire year.
Resources mentioned in this episode:
Instagram: https://www.instagram.com/kinosolag/
Website: https://getkinosol.com/
Episode title: 27 - Turning Our Challenges Into Gifts with Alexandra Ivan
Episode summary introduction: On today’s show, we are having Spiritual business coach, Alexandra Ivan. She shares with us how we can change the way we deal with challenges as entrepreneurs and she also reveals her 4 steps to flipping the switch on handling a problem & seeing it as a positive rather than a negative.
Resources mentioned in this episode:
Instagram: https://www.instagram.com/heyalexandraivan/
Episode title: 26 - Changing Our Relationship with Money with Janet Key
Episode summary introduction: On today’s show, I am joined by Janet Key. In this episode, shares her amazing journey from the insurance industry to becoming a Prosperous Woman Financial Coach. After over 15 years as a yoga instructor, she transformed her business by helping solopreneurs understand their relationship with money and its true form of energy.
Resources mentioned in this episode:
Instagram: https://www.instagram.com/prosperouswomancoaching/
Website: https://www.janetkey.com/
Episode title: 25 - The 7 Element Model to Getting Clients with Heather Cameron
Episode summary introduction: On today’s show, we welcome Heather Cameron and she shares her strategy for turning followers into sales & clients which we all want right? With over 16 years of experience, she explains how to shine the spotlight on your offers & finding that sweet spot.
Resources mentioned in this episode:
Heather on Instagram: https://www.instagram.com/heathercameroncoach/
Episode title: 24 - Proximity is Power, Importance of Building a Tribe
Episode summary introduction: In today's solo episode I share the importance of having a tribe or a social support system behind you that will help motivate and push you toward your goals. I truly believe that Proximity is Power and at this moment if you don't have at least 5 people who you can easily go to a mastermind with you have to change that asap.
Resources mentioned in this episode:
- Kamille on Instagram: https://www.instagram.com/kamillecawley/
- Kamille's website: https://kamillecawley.com/home
Episode title: 23 - Explore the 8 Dimensions of Wellness with Madeline Elizabeth
Episode summary introduction: Today I am talking to a Total Wellness & Confidence Coach Madeline Elizabeth. She explains her strategy for bringing overall wellness to her clients through these 8 dimensions. She then also shares the importance of having balance through every area of your life physically, intellectually, emotionally, spiritually, environmentally, financially, occupational, and socially which will be the catalyst to success.
Resources mentioned in this episode:
Madeline on Instagram: https://www.instagram.com/essentially.madi/
Episode title: 22 - Productivity & Success Tips for Ambitious Moms with Justine Steel
Episode summary introduction: Today we welcome Justine Steel who shares her rise as a success coach for moms. She gives us some productivity tips and also explains that is possible to make an impact, be a business woman and still be present with her family.
Resources mentioned in this episode:
Justine on Instagram: https://www.instagram.com/iamjustinesteel/
You can get her "FREE GUIDE: How To Be Productive Working From Home With Kids": https://bit.ly/WorkingFromHomeGuideForMoms
Episode title: 21 -Surrender & Receive, It All Starts with Us with Sandra Mack
Episode summary introduction: On today’s show, I am talking to business& life coach Sandra Mack. In this episode, she shares her story of coming to LA from another country to pursue her dreams. She also explains her willingness to surrender to the universe & to give in.
Resources mentioned in this episode:
Sandra on Instagram: https://www.instagram.com/iamsandramack/
Episode title: 20 - Strategies To Jumpstart & Expand Visibility On Pinterest with Presh Rodgers
Episode summary introduction: On today’s show, we are joined by a new TAES speaker, Presh Rodgers known as a Pinterest Badass. In this episode, she shares her tips for growing on Pinterest for free without using ads. She also explains how this amazing platform is a tool that all coaches & content creators should be using in order to expand their social presence & online visibility.
Resources mentioned in this episode:
Presh on Instagram: https://www.instagram.com/preshrodgers/
Presh on Pinterest: https://www.pinterest.com/preshrodgers/
What is TAES 2.0?
2nd Annual: The Abundant Entrepreneur Summit is a 3-Day Virtual Women's Event held on November 12-14th, 2020 founded and hosted by Kamille Cawley. Kate is one of the guests who will be speaking at this event.
https://theabundantentrepreneur.mykajabi.com/
Episode title: 18 - Hustling is Overrated, Stop the Go-Go-Go Mentality
Episode summary introduction: Today's show is all about burnout and the go-go-go mentality that most entrepreneurs experience. I will share why working 24/7 and spending hours and hours working nonstop will do more harm than good. I will explain why pushing ourselves day in day out will not guarantee success and also the importance of setting boundaries, prioritizing health, and taking care of ourselves.
Resources mentioned in this episode:
- Kamille on Instagram: https://www.instagram.com/kamillecawley/
- Kamille's website: https://kamillecawley.com/home
What is TAES?:
The Abundant Entrepreneur Summit 2.0 is a 3-Day Virtual Women's Event held November 12th, 13th & 14th hosted by Kamille Cawley.
https://theabundantentrepreneur.mykajabi.com/
Episode title: 19 - Create & Optimize Lead Generation Systems with Andrea Feris
Episode summary introduction: Today we are joined by Andrea Feris who was born in Columbia. In this episode, she shares how she went from not starting her business in her native language to now helping businesses everywhere. She also shares her coaching strategies to generate lead systems that take companies to 20K+ months.
Resources mentioned in this episode:
- Andrea on Instagram: https://www.instagram.com/andreaferis/
Episode title: 17 - Raising Your Vibrations & Female Energy with Elena Visionary
Episode summary introduction: On this week's show we welcome Elena Visionary. Coming off Wall Street Elena has mastered the art of holistic healing & helping others do the same. In this episode, she shares her spiritual approach to Raising Your Vibrations through emotional, mental & physical work.
Resources mentioned in this episode:
- Elena on Instagram: https://www.instagram.com/elenavisionary/
Episode title: 16 - Automation & System Strategies with Andrea Navas
Episode summary introduction: This week, we are joined by Andrea Navas who is another fellow TAES speaker. In this episode, she explains the importance of having systems in place and how to take advantage of automation when it comes to running a business. As an OBM she shows how all this leads to less back-end work & overwhelm as an entrepreneur.
Resources mentioned in this episode:
Andrea on Instagram: https://www.instagram.com/moonlushstudio/
Website: https://www.moonlushstudio.com/
What is TAES 2.0?
2nd Annual: The Abundant Entrepreneur Summit is a 3-Day Virtual Women's Event held on November 12-14th, 2020 founded and hosted by Kamille Cawley. Tori is one of the guests who will be speaking at this event.
https://theabundantentrepreneur.mykajabi.com/
Episode title: 15 - Listening to Your Intuition with Samantha Ruberto
Episode summary introduction: On today’s show, we are talking to a fellow TAES speaker, Samantha Ruberto. She is a host of Hello BeYouTiful podcast and in this episode, she shares her story from a top real estate agent to traveling the world to finding her true passion as an Intuitive Coach. She will also explain the importance of listening to your inner voice and following your dreams.
Resources mentioned in this episode:
Samantha on Instagram: https://www.instagram.com/SamanthaRuberto/
Samantha's podcast: https://www.instagram.com/hellobeyoutifulpodcast/
What is TAES 2.0?
2nd Annual: The Abundant Entrepreneur Summit is a 3-Day Virtual Women's Event held on November 12-14th, 2020 founded and hosted by Kamille Cawley. Samantha is one of the guests who will be speaking at this event.
https://theabundantentrepreneur.mykajabi.com/
Episode title: 14 - Lessons Learned after 6 Years in Entrepreneurship
Episode summary introduction: In today's episode you will hear all the lessons I learned after 6 years in entrepreneurship. I start by sharing how I started my very first business with extremely limited resources and what I learned from it. We will also cover why we should be comfortable with being comfortable and do scary things in order to take our business to the next level.
Next, we will talk about the importance of investing in yourself and as a bonus, I will share my favorite affirmation that helps me keep motivated and confident.
Resources mentioned in this episode:
- Kamille on Instagram: https://www.instagram.com/kamillecawley/
- Kamille's website: https://kamillecawley.com/home
What is TAES?:
The Abundant Entrepreneur Summit 2.0 is a 3-Day Virtual Women's Event held November 12th, 13th & 14th hosted by Kamille Cawley.
Episode title: 13 - Stand Out & Create Full-Sensory Brand Experience with Kate Obert
Episode summary introduction: On today’s show, we are joined by another fellow TAES speaker, Kate Obert. She is a Chief Brand Officer for 6 & 7 figure entrepreneurs & Day 2 Speaker for The Abundant Entrepreneur Summit. In this episode, Kate shares her techniques to create a cohesive & aesthetic brand that makes you stand out. She uses a full-sensory brand experience that you want to tune in to hear about.
Resources mentioned in this episode:
Kate on Instagram: https://www.instagram.com/kate.obert/
Freebies: https://www.kateobert.com/freebies
Branding Bible: https://www.kateobert.com/the-branding-bible
1:1 Brand Consulting Application: https://www.kateobert.com/branding-consulting
What is TAES 2.0?
2nd Annual: The Abundant Entrepreneur Summit is a 3-Day Virtual Women's Event held on November 12-14th, 2020 founded and hosted by Kamille Cawley. Kate is one of the guests who will be speaking at this event.
https://theabundantentrepreneur.mykajabi.com/
Episode title: 12 - Transitioning from In Person to an Online Business with Tori Murphy
Episode summary introduction: On today’s show, we are talking with fellow TAES speaker, Tori Murphy. Tori is a Fitness & Lifestyle Coach and in this episode, she is breaking down the steps and importance of building an online business. She shares her tops tips on how to pivot from In-person to online business successfully.
Resources mentioned in this episode:
- Tori on Instagram: https://www.instagram.com/thefittrials/
- Tori’s Website: https://www.thefittrials.com/apply
What is TAES 2.0?
2nd Annual: The Abundant Entrepreneur Summit is a 3-Day Virtual Women's Event held on November 12-14th, 2020 founded and hosted by Kamille Cawley. Tori is one of the guests who will be speaking at this event.
https://theabundantentrepreneur.mykajabi.com/
Episode title: Social Media Mindset & Growth Advice with Olivia Crane
Episode summary introduction: On today’s show, we talking to social media coach Olivia Crane. She shares the importance of understanding the difference between what she does vs a social media manager. She also dives into the mindset behind creating a successful platform online.
Resources mentioned in this episode:
- Olivia's Instagram: https://www.instagram.com/amplifiedsocial/
- Register for our 90-Minute Elevate Your Business Webinar Tuesday, September 29th at 4PM PST/7PM EST bit.ly/EYB2020
Episode title: EPS: 10 - Showing up with Confidence On Camera with Kellsie Moore
Episode summary introduction: On today’s show, we are talking with fellow TAES speaker, Kellsie Moore. Kellsie is an On Camera Coach and actress who teaches women how to build confidence and self awareness so that they can show up confidently on video for their audience. She shares with us her top tips for how to get started with video in a way that doesn’t seem overwhelming. We even talk about how to show up on video that suits our brand but also positions us as an authority.
Resources mentioned in this episode:
- Kellsie on Instagram: https://www.instagram.com/kellsie_moore/
- The Entrepreneurs on Camera CURE: https://www.kellsiemoore.com/email-capture-ebd5418f-1d6b-4bf1-823c-6785a61f4339
- Kellsie’s Website: https://www.kellsiemoore.com/
What is TAES?:
The Abundant Entrepreneur Summit 2.0 is a 3-Day Virtual Women's Event held November 12th, 13th & 14th hosted by Kamille Cawley. Kellsie is one of the incredible guests who will be speaking at this event.
Episode transcript:
Kellsie:
Build in a routine for yourself where you actually have a plan for practice and you have a plan for content, because if you know what you're going to talk about, if you have a bullet point list that you're like, okay, these are five things that I know would be so impactful for my audience to hear this is my story. This is part of my mission. This is my message. Really how I can help them. If you're talking about those sorts of things, you're passionate about them.
Kamille:
Welcome to the Abundant Entrepreneur Podcast. I'm your host, Kamille Cawley, two time business owner, fitness expert, connection strategist, creator of the Abundant Entrepreneur Summit, wife, and fur mom. Each week, these episodes are filled with stories, strategies, and expertise given by guest entrepreneurs from all across the world. As well as bonus episodes, from me, that will energize, empower, and support you in your journey through entrepreneurship. Get ready to elevate your vibe and captivate your tribe. It's time we connect to our message, step into who we are truly meant to be, and become more abundant in life and business. Who is with me? Let's get started. Alright, everyone. We're back for another episode with my really good friend, Kellsie. I've had Kellsie on before. Hi Kellsie. Thank you for being here.
Kellsie:
Yeah. Thank you so much for having me. I love this. We had such an amazing conversation last time that like at the end of like, we have to do this again.
Kamille:
It took awhile but we're back. Kellsie is an on-camera coach and like I said I've had her on before and she's really good about teaching you guys kind of the camera and lighting and speaking and all that good stuff. She's an expert at it, but I'm gonna let her tell you a little bit more about herself. So go ahead, Kellsie tell everyone about you.
Kellsie:
Awesome. Well thank you very much. And I appreciate that. Yeah. So I'm an on-camera coach for entrepreneurs because I am actually also a professional actress and for the last, you know, five years have trained in film and TV and commercial acting. And then it was actually an acting coach for a while. And all of that time, less during those five years, I was also learning everything I could about entrepreneurship and digital marketing and getting on the online space. And I built my first course, actually all around personal development. Cause that's, that's what saved my life basically. I was coming from, I was working as a case manager in an adult male correctional facility. I got really, honestly, I got super depressed and really angry and cynical and all the things. And I started stepping into a space of personal development and trained myself in meditation and mindfulness and really what it meant to have a growth mindset and to start choosing my thinking and it fully threw me into this, this passion path of like, Oh my goodness, the online world is like alive and it's amazing. And it's growing constantly. And I finally got on social media and all of these things, I felt so behind the curve on and over those five years building up all of these individual skill sets in early 2019 actually is when I really had that epiphany of like, Oh my goodness, I have to, it is my responsibility. Now that I've learned all of these things, I must bring them all together and serve other people going through this journey. These other entrepreneurs working in the digital space, or working to get clients online, whether they have a brick and mortar, you're still trying to get clients from the internet and to show up in the number one most converting way, which is camera. I was like, well, I have these camera skills, these entrepreneurial skills and everything I teach is founded in this personal development route of, of the foundation of who it is that you choose to be. And so it all finally just, you know, cumulated into this one brilliant concept of marvelous on camera. And I, I just, it's like my heart coming to life.
Kamille:
I love Kellsie. You guys, you can always just tell her passion for what she does and every time she speaks about it and I, that always gets me, I love it so much. And she goes from such a crazy background. You never would've thought this woman worked in corrections. But so obviously today I really wanted to get you on to talk to my audience and to talk to you guys about the importance of getting in front of the camera and what it does for your business. And no matter, like you said, if you're an in person, brick and mortar business or an online business, obviously a lot of people are trying to get online right now. And what would you say makes the difference and what would you suggest for people when they're first trying to get online and getting in front of the camera? Cause for most of us, it's really scary, no matter what. So I'd love to hear your take on that.
Kellsie:
So it's definitely not a natural thing. At least for like 99% of people, it was something I personally really had to train myself. I mean, truly I went five years. I'm, I'm still training. You know, it never stops, your coaching never stops, but of really learning how to become comfortable with and confident on camera, because it is a really weird thing. And you think about it in a setting like this with zoom the way that you'd like, you'll see our images are paired next to each other. So when I'm interacting with Kamille, I'm looking down at her versus up at you at the lens as audience. But tell me, so as an audience watching this, how much more do you feel like you know me because we've watched this video even for like the three minutes or something that we've been on here. I mean, it's drastically different. So I want you to think about it from your perspective as the consumer, as the audience member, who's working to step into the space and to try and gain these skills, see how much of a difference it makes to you when you're scrolling on social media or listening to a podcast. And you know, if you just see a quote title or you just see an image of somebody with a couple of words and you're like, Oh cool, I like their message or I like their image or their vibe or something. And you build a mini connection. Now podcasts are a little different because it really speaks in your ear. So they feel like they're right next to you, which is really, really cool, but it's still only one of the senses. So if you can build up your relationship where they may hear you on a platform like a podcast, and then they can see you in images and then they can actually experience you in a video. That's going to be, you're hitting all of the senses. You're hitting all of the ways that people learn and absorb information that is now you showing up in an almost omnipresent way where you're you have no other choice, but to be seen as the leader and the authority in that industry, in that business and whatever subject matter it is that you're talking about. So that's where it's, it's simply imperative. It is so crucial that you actually have your moving face with your energy and your personality, and people can see you smile and can see your hands move and like really start to understand who it is that you are instead of just what you say, because I think this is a Maya Angelou quote, but people will forget what you say, but they will always remember how you made them feel and feeling is the quickest way to translate an emotion to somebody is through a lens. That's why movies are so powerful. I mean, think about when we go home and we seek comfort when there's a challenging time. Like right now, what's like the number one thing that we want to go do. And we're like, okay, I'm tired. I need to take a break from stuff. We want to go watch TV. We want to go be entertained and feel like we have someone else who is living through something harder than we are. And if we can watch them succeed and make it through that, then we can too. It's a powerful instrument of hope and of lessons and of feeling massively connected to other people that are maybe the same as you or different than you. So think about it from that perspective of if your showing up telling your story, and you're leading your audience through, through your own movie where you're that hero of the journey, then they, as the audience can feel that hope they can feel that inspiration by your story, by experiencing what it is that you're able to infuse directly into them through the freaking magic of camera.
Kamille:
Yeah. I completely agree. And we've talked about this before, and I've talked to you about it so many times, but in general, I talked to you guys about like, you're not getting the trust, the feeling of knowing that person or reading stuff. You're not going to connect with them the same way as you do with a face to face or them hearing your voice. And, you know, what's amazing is that I, you get this feeling that when you talk to someone like on the camera and they finally get on a one on one call with that, you like, it's almost like you already know that if there's an instant connection already, like you, you met them. And like, for us, you know, we met through events and like, that's, you know, we, the connection was there because of an in person connection. And although you're not gonna be able to meet that person out on the streets, which is the way to do it. So I would love it if you could tell people, I know for a lot of people they've never even done this, they've never even gotten in front of the camera or they're very new to it. What resources or what things do you think that they should start with to kind of get themselves comfortable? I know practice is the only way we'll say practice, practice, practice is the way to do it. And obviously you have training in this, but for people that are just trying to get out, they're really just trying to go comfortable doing it. What would you suggest for them?
Kellsie:
I always believe in being prepared over being scared, so we will have much more successful practice if we know what we're practicing. So I do believe in training yourself and arm yourself with the right tools and skills and capabilities so that your practice is more effective because if you're showing up and you're feeling really terrified or really insecure about something, or just super uncertain, that type of emotion is going to translate it to your audience as somebody who's maybe not trustworthy. So it is something really important to you. Maybe practice on your phone first for a while, before you put it out on social media but really have to build in a routine for yourself where you actually have a plan for practice. And you have a plan for content, because if you know what you're going to talk about, if you have a bullet point list that you're like, okay, these are five things that I know would be so impactful for my audience to hear this is my story. This is part of my mission. This is my message, really how I can help them. If you're talking about those sorts of things, you're passionate about them. You, you will be lit up from the inside and that will infuse your confidence. So confidence is an emotion. It's a fleeting thing. That's going to come and go. So it's something that we build up that muscle so that it becomes stronger and better and easier as we go. But have those, those known topics that you think are going to have the most impact on somebody and then try it on your phone first. Let yourself just have some of that, you know, peace of mind practice where like nobody's going to see this yet. And then, then try it where it's maybe an uploaded video or jump on live, like test out these different avenues, these different ways that you can start to share video and see what feels the best to, to get started. Because progress is going to make it better. You know, I don't believe in practice makes perfect, but I think progress makes better practice makes progress.
Kamille:
I've done like a million of them. Okay. I mean, yes. Am I more comfortable being in front of the camera, but no, I have not always, like it was, I would always have to have like full face of makeup would, I would not even do videos. And I just talked to someone else about this that I would not even do videos. I would only record them on Saturdays or Sundays when I was going to go out. And I would only batch an amount of them because I was too embarrassed to do them during the week when I don't work. I barely ever wear makeup. Like this is, this is me, most periods of the time. So like, I, like, I always, I would do it like I would batch report a ton of stuff and not a batching. Isn't good, but I would do it because I'm afraid to do lives because I'm nervous about not being dolled up or ready. And I'm like, what am I thinking? Like, my audience is first of all, mainly female. So am I so worried? And now I'm not even being authentic to myself because I'm not even someone who wears makeup when I go out, that's it. And let's just say, that's maybe like once or twice a month. So I, on a daily basis, I never do a single thing. I never wear anything, no makeup whatsoever. I've always been like that for me to have to do every video dolled up was kind of like, am I even being real or authentic? And that means, I feel coming to me, asking you as an expert, I feel like that was me. Like I'm not practicing or I'm not doing anything that's gonna make me feel comfortable and get used to it because now I have to feel like I have to be a certain way every single time I got in front of the camera. Right?
Kellsie:
Yeah. So the challenge that I have with advice of like, just practice, where it's not founded in anything is challenging because what if you are just practicing those sort of reinforcing those negative habits that maybe aren't serving you or serving your audience. And I actually, I really teach this where it's, you know, figure out kind of your look and your style based on your brand. That's going to match up with the way the audience needs to see you. Because if you have a really glam brand, then there you go, then that makes sense. But, if that's not you actually teach this really specifically, because this is such a big hangup for women getting on video online, especially sharing that on social media where everybody's going to see it. And all of the judgments of themselves usually come in and then it's the fear of the judgment from others. So usually that self-judgment first and I really, really encourage my clients to do makeup in their videos. Maybe half of the time, that's it like you want to have that balance. And there's, there's different times when it's like, you'll do a full face of makeup and hair or something if you're doing your authority building video. But if you're doing your personable connection videos that are maybe on stories or something like that, or some of your IGTVs, or, you know, a very social shared platform, it can hurt you because people see, well, she's not like me. I don't look like that every single day, you know, but there is, there are a couple of caveats with these words: the camera and your lighting setup. So we can talk about this quickly, tier two for people getting started to know like, how do I, what do I need? Because you do need a couple of things, but you don't need much, but the camera, especially depending on what you're filming on, like right now, my webcam, it's not super high quality. It's just on my Mac computer. So everything's a little bit fuzzy and it's a little bit dulled where I'm not very sharp and clear 4k focus, right. And depending on what lighting you have, all of that is going to wash you out a little bit. So that's where you might want to put on a little bit of blush a little lip color, a little eye color because we, we see people's personalities and we hear them speak better when we can see their eyes and their mouth nonverbals are, it's like 70% of the way we receive communication. So to be able to help be like here, look at my nonverbals like, you can see my hands or my face. Those are my eyeballs. I highlighted them for you. There is some reality to that where it's something you know, when I work on set, like the men have to wear makeup too, it's just a lot more subtle so that it fits within the societal norms. But it's something where it's like, guys, if you're hopping on video, maybe just at least make sure you have some chapstick on. So it's like your lips don't maybe completely. And the lights on set and we'll just completely completely wash you out. So they'll always do I think it usually takes about 10% of your color. So they'll always put something on way heavier where in person you're like, wow, I look extreme. Okay, great. But on camera, it looks fantastic. Now what's really funny is this is an aside, but I think it's funny if you guys ever watched TV from even like five years ago, an older that was filmed on less quality cameras. But now it's being shown on like four K TVs and stuff. You can see the makeup on their faces. So clearly now, because it was so much thicker and so much more overdone to fit for the camera that they had at the time. And so now you'll watch something that's a little bit older. I see it a lot on TV shows. I know it was like the really strong jawline. So the couple of key things that you need to make sure it's your framing, which includes your background and your lighting and your sound. So I need to be able to easily hear you without a lot of extraneous noises. Now, part of the thing is like, unless you're working at a studio and have access to that, especially during COVID like you're at home, your kid is going to come up and pull on your sleeve. Like your dog is gonna bark. Every time I see a dog walk by the window, I always get like distracted and like panicked. This is going to be so loud. It's going to be embarrassing. Like some of that stuff, it's just life. Like, you know, if my husband's in and out of the apartment or something like you're going to hear the door, you know, some of that is just have compassion for yourself and, and know that it's extremely relatable and human and everyone else is experiencing that too. And that's really okay. So just give yourself some grace, but I need to generally be able to hear you well. I need to be able to see you. So please have a central focus light in front of you. So you just need this in front of your face somewhere, obviously behind the lens though, so that it's not like it'd be like this. If I put up a light right here and you'd see in the frame. And so, I mean, if you have a really nice, like three point lighting system, you'd have one that would come on on the side. You'll see my gestures here a little bit. If you're watching this on video, if you're you do a fill light where it's going to help, just kind of have that even glow, maybe you just centrally like a ring light and then a key light or something that's going to really have that highlight on your face. And then so a fill light would be really helpful for me back here. You can see there's a lot of shadow behind me for a social sharing video like that. Please don't worry about any of that stuff. You're not running a professional set. It really doesn't matter. You want to make sure that your backdrop isn't distracting. So I have my art back here. It's a little bit distracting for some people, but it really matches my personality and my brand. So I love it as my backdrop wall, I do a lot of videos of this behind me. I'm an artist. I love travel and French things, and this really represents the things I love. So don't feel like you need to have that completely plain. I don't know. Really beautiful. It's lovely. If you have one, like that's great. Make one a, I have a popup backdrop that I used for a lot of my videos, which is great. Cause then I can set up my stage and my set a little bit better, but just make sure that it's nothing too distracting and have that main central light on you. And don't worry too much about crazy shadows, just as long as we can evenly see your face. That's perfect. This one is a little bright right now because the sun is going down and I'm sitting right next to a window. If you, if you do have a window depending on your backdrop and how and where you're facing, have the window in front of you. If you're recording during daytime, it's free and it is the best looking light, like natural daylight. That's why any of your filming lights just need to be daylight bulbs because that natural sunlight glow is gorgeous. So if I were filming this during the daytime and depending on what I had for my backdrop, I would turn and actually face the window. So I'd get that nice even glow. But at my desk, in our apartment, it's on the side. So I need to make sure that the light I'm producing synthetically is strong enough to counteract that. Now you're seeing a little bit more extreme brightness as the windows sun goes down. So you see how it's like a couple of things to think about with it. But the main focus is just how that one primary light in front of you, the cheapest way to do it windows free. The second is a desktop ring light. There's some that are like 13 or 18 inches. And that's going to create a really like, I think that's what you have.
Kamille:
Yeah. I have the big one. Like it's pretty much the only thing I use. I have like a $1 limit. This one is like, I make everything in. Like you said, when I have the chance, I like my desk unfortunately, like you said, mine face here. My windows here, but anything on my phone, I'm this way with the window facing me. Like most people will probably see that. They could see me, my desk behind me because my windows were over there. So that's why I'm doing these. I do it on my computer and I wish that would be, but it doesn't fit.
Kellsie:
You always have the perfect lighting but that's exactly right. I mean, you know, again, give yourself some grace, give yourself some compassion and make your plan. Because if your desk is fitting, you know, sideways, you know, into a window, then, then you'll need a light, right? Like just get on Amazon or something. But the big ring lights, I think can be kind of expensive. I think they started like a hundred bucks up to 400 or something, but some of the desktop ones are like 20 to 30.
Kamille:
Yeah. Mine is actually the one that gets on a stand. I just put it wherever one, but I use the stand right here, but I just take it off and I repurpose it for everything I can, other than one perfect lighting and I can go in front of my life, but I just take it off the stand.
Kellsie:
Amazing it circles, it circles your whole face and now we can see you. It has a great brightness dial. So really between that and like your phone, everybody can probably film on their phone if you have a smartphone that's relatively new. That camera is going to be amazing. It's going to be better than your computer one. It's probably able to film in at least 1080P, if not 4K. And that's going to give you some great quality, if you can maybe get, let's see if I have mine here. What I would say for sound is maybe this is a really inexpensive way to do it. So you're going to hear some wrestling, but this is a little clip on wired lav mic. So these are like $10. They're very inexpensive. You can get really nice wire wireless ones. This is wired that's what makes it so cheap. But if you can just plug that into your phone, that's a fantastic way for doing your own videos to make sure that it's just clips on right here. So you can see it on the outside of your shirt. Again, you're not onsite, you're not in film where they have to hide your microphone. That's okay. They can see it. It almost makes you look more professional. So like I have equipment, I have a little microphone, so we just need to be able to hear you, see you and then make sure nothing is too distracting. The same goes for your clothes. With that, to wear you don't want to necessarily wear anything that's hyper distracting can really detract attention. So your goal is to make sure that people's focus is on you on your face and your message on what you're saying.
Kamille:
Yes. I agree that that is such valuable information. I think you guys to take away from this is that it's, we're being natural. We asked for help at work, giving ourselves a little bit of, so you do look like a business person. You do look a little bit professional, but at the same time as being yet, you don't know all of the crazy stuff. Like I said, I have one ring light that I just it's literally one of the stand ones. I just move it around to use it in different ways. And I paid, yes, I paid for one of the more expensive ones, but still, I mean, I use it pretty much. Like I don't really get anything. I'm not a professional. I'm not Kellsie status. I don't need other lights. I'm not getting there. So, I mean, you just need something again, just because the whole thing is to have your focus, to be the focus of attention. You don't want people paying attention to the picture behind you and going like, what does that represent you? Then go for it. But you don't want too much going on behind you that doesn't go along with who you are. And again, like I said, for me, I don't wear makeup and yet some videos I do and it's not because I chose to do it only because I got ready. It's because you know, some of my videos, I'm trying to get a point across. I am trying to be a little bit more on, like you said, a professional. Maybe I'm making a video for my Facebook pages or something else. And sometimes yes, I will wear makeup, but I do wear makeup here and there. It's not like it's part of who you are comfortable in, who you are. Don't feel like you have to be all dolled up, but that's not who you are. Don't feel like you, you know, if you're like me, I wear fitness clothes a lot. And when I'm trying to have a more comfortable flowing conversation like this, I'm not going to get dolled up. But sometimes when I'm doing a little bit more professional interviews or things like that, and yes, I mean, it's just like you would in the real world, you know, you would dress up, it's all done, you would do that kind of thing. So that is such great information. Thank you so much. And I think like you said, if you can't afford something big, one of the small lights that just goes on your desk, like it doesn't have to be the best thing in the world. And like you said, naturally go outside during the day, you've got the light you need. Right. So I always try to film as much as I can during the day, just because that is, that's all I need. I don't even have to cause sometimes I'm staring at this light. So the last thing that was such great information, you guys, of course. No. Yeah. I think that, like, I think it's just, again, it's just about being true to yourself, but at the same time, it'll help. We all need a little help, a little something always just, you know, gives us that, that edge and that's what you want. So you can get your hands on a ring light. I know it's a little hard right now to order stuff, but it just that, but use your natural light, use your windows right now. But I think one of the last things I really wanted to go over with you and talk to you is that obviously you are someone that has trained people in person. You used to be a coach in person. And now you do most of your business online that gives you, I know you have your retreats, which are amazing, but you do a lot of your business online. That's where you do a lot of your training. Can you tell everyone a little bit about why you got into that and also how it has benefited you to be online rather than just in person and training people in person?
Kellsie:
Oh my goodness. I can't even express myself fully. I think just how much being online has transformed everything. I love the in person aspect. I'm when we're allowed to hang out together again, I'm going to be doing that. There's so much power in that. However, I think it's a wonderful starting point. It's not scalable and it's not sustainable. And then I think there's a time when it kind of comes back. And this is like what I use my retreats for, where it's more of the higher level upgraded version, where they can have that in person experience, but being able to access the level of information, learning transformation, coaching certifications that I personally was able to go through because it was readily available on the internet. Completely changed my life. I wouldn't in any way be where I'm at right now. If everything was an in person weekend or workshop or someone I had to go meet, I would have, those are, there's so many barriers to entry in learning like that. I was able to binge and consume so many incredible content courses and take my learning of what this person spent 10 years of their life dedicated to becoming an expert on and get that into my brain in three weeks, four weeks, five weeks. That is so powerful. And that's, I will never take that for granted or ever want to stop learning because that is simply so beautiful. And that's, you know, just me on the consumer side. So it's me now as a business person, I can be that person for others, I can help show up and serve. And that's why I'm like ecstatic to be able to have this online course that I'm creating right now that I'm sharing with everybody, because I know that I'm going to be able to help reach so many more people take them from that a place of, I have no idea what I'm doing. I don't know what to post and I'll talk about it, I'm really scared of me on camera. I don't want to share this. I don't know what to do to like, Oh my God, I have a whole you know video IGTV series, that's up, I'm reaching people. I had a gal message me yesterday that she did one video and already had people reaching out to her on LinkedIn for collaborations. It's so powerful. And I know that being the digital space, I can help influence, impact, and improve the lives of others so much greater, so much faster. And it also is the only thing right now, that's really thriving in such a pandemic experience where it is really just a necessity now to ensure that you have at least part of your business online, that doesn't necessarily have to be all of it. You know, I love having those multi aspects, but it's really a non negotiable now, like we're 2020, like this is, this is imperative. You have to have something of your business online. If you're not represented in the digital space somewhere, somehow I don't even believe that you exist. If I can't look you up, if I don't see your social media profiles, I've had that. I've actually had this happen before where I've been at a networking event, met somebody who was like, Oh, this is a great conversation. I might go to look them up and they have some websites from like the nineties. I'm like, this is when dial up was happening. And there was no social media presence. They have no video anywhere. And I'm like, I forgot what your face looked like. I don't even remember a conversation because you meet so many people that it's like, if you don't have that structure in place to represent yourself and your offer and serve people and what you can do for them, you simply are missing out on tons of opportunity on everything that's available right now.
Kamille:
Yeah. Thank you. That is so good because I feel the same way. Like so many people have said to me like, well, do I need to have a website or do I need to work on my Instagram? Or do you need it? And I'm like, well, we talked about this. If people ask you questions like, Hey, okay, let me see your website or, or where can I reach you? And you give them an email, I'm sorry, but this is the day and age where people want to see. You get to know you see your face, you on camera. That's what they're used to. So, I don't care what age bracket you're in. It doesn't matter. Like people are online right now. You should be able to see when people are on Tik Tok right now that are all ages making videos and all over it. And if you're not, you don't have some presence somewhere. And I'm not saying you have done millions of followers or anything like that, but no, I have some sort of presence somewhere. It doesn't look professional. I'm sorry. It doesn't like if you don't have, like you said, if you have one website that looks like, like I'm not taking you seriously, unfortunately, and you could be a great coach or a great whatever you are. And I just, you have to have one outlet. If it's YouTube, it's IG. If it's like a website, whatever it is, one really good outlet. And because people want to see that now they want to get to know you. They're not just buying to buy from people. Now they're buying to buy from people that they trust. And they actually like, and especially when it comes to service based businesses. So I really think that's you hit the point with that because it's yeah. That's where we're at. And right now, even though I know we're hearing, okay, another month, May 15th, whatever is, we don't know. And we don't even know when this ends where we'll be like, if we're going to go straight back to full time jobs or is it going to be a trickle of like, okay, you know, a lot of people are saying, it's not going to be the end of the year, maybe next year until we actually get back into a normal routine of restaurant being normal and places being normal. And, and if this is the time to do it, this is the time you have to do it and be online. And I've said this all the time. I'm sure you could agree that even if you start your business online and you go back to your normal job, you'll always have you always that, I mean, do you feel the same way about that?
Kellsie:
Oh my goodness. You've then built out another limb for yourself, another place to create revenue, to get clients. I mean, I'm thinking about, can we talk about some of the pivots? Yeah. This is just, this is an example from a local restaurant in Denver here, they've been crushing it in this time of change and restaurants are one that's really been struggling. Right. And what they've been doing is massively focusing on their social media, where they are able to do. And I know not all places are able to do this, but they can do curbside pickup for like three hours a day or something that they're open. And that's so they're, they're really highlighting that and utilizing that opportunity that they still have that window open. And so every single day, the guy that's running out and doing the deliveries, he's dressing up in some super fun costume. And so it's become this thing on social media where it's like what's Chad wearing today. Having people like drop off and donate costumes as a way to like support this local business, this restaurant, but it's a happening because they made a pivot to show up on social media in such a loud, big, known way that it's feeding so much so many eyes, so many new people that maybe weren't going there before. That felt like this is a place I want to go support. They're still open. They're loud about still being open. So I know I can go there during these hours and it's super fun. You know, it's a, it's a way that's creating that engagement in that culture. And then they also have like, if you want to get deals on their menus or when they release new drink specials or something to opt in. So this is for every single darn business. I don't care what type of business you're in this time right now is perfect for lead generation. So show up and be allowed to let people know what you do, what you offer, what problem you solve and what problem is extremely relevant for you to solve right now in this time, in this crisis and show up in a way where they know that they, they know where to find you and they know how to stay connected to you. So have some way for them to opt into an email service that you're signed up for. So that might mean you just need a landing page instead of a full website, but at least that's somewhere where you have presence. You can have your photos, you can have your logo, maybe a video that would be great. And it's somewhere for your audience, drop their email. So you can actually stay in contact with them so that when this is done, you can offer them all of these, you know, amazing specials.
Kellsie:
But you can try to start serving them in some way where maybe you can ship them some of their products or you're offering some sort of online delivery where you, you know, where they can be able to purchase something from you. In the meantime, that's not solely just gift cards for the future because people are like, well, I'm holding onto my wallet. I want something that solves a problem right now. So becoming creative with that while growing your audience and actually collecting their information is massively massively important right now. And so to two pivots that I actually have done with clients of mine is so one of them is my mom actually just so much fun. Yeah. So we do business coaching. And so she's a professional ballroom dance instructor and she usually will dance at the live competitions. And then she has her customers come to her studio and then she'll teach them, you know, first couple wedding dance or group classes, obviously all of that shutdown right now. So I've been working with her on getting set up in a more digital space, just something I've been working on with her for some time now, but it is learning curve and they understand, but it's, we have to keep working through those barriers because it's so necessary. It's so imperative and she needs to build out this other limb. That's going to help keep her safe. In this time in these scenarios, this isn't going to be the only shutdown we have. Like there's going to be more situations and circumstances, and she can create another Avenue of that, of that income. So what we're having to do is sell in, in home private quarantine dates. So this is where they can do a zoom lesson like this, and she can charge regular pricing and she can be there with the couple in their living room, teaching them the dance steps. She can work with couples on their first dance. You know, it's actually like a real date that they can go on to instead of just being like, okay, well, what movies new on Netflix?
Kamille:
And to think about it, people are trying to find things to do things to do. I don't care how many hours of Netflix you can watch. I'm sure some of you could do it all day, but again, we have at least 30 more days. People are looking for other stuff that is so cool. Like I would like, you know, I talked about it on our call, how we were doing like, you know, these like wine tasting through the house. That is amazing. I love it. I keep going. I love that. But it's
Kellsie:
So that's, I mean, it was just, that was one example where it's like, Hey mom, I was like, I'm going to talk to you really, as you have my client right now, you must do this, like check in with me next week. This is your deadline. You have to set some sort of structure and timeline for you because otherwise the barriers of the, this is scary is going to stop you. It's going to come in the way, but that's why you have support. That's why you have coaches. That's why you courses is why you have all of the resources and the means to help you move through those steps, because it's just necessary. And there's so much opportunity with this. And one of, so one of my other clients, what we're doing with her is she is a hair care provider. I'm missing her care right now so much. I want to go to the salon so badly. So she is actually releasing certain products that she recommends and having them be affiliates. So she can do, people can order things from her online, even when she's never had a store set up online before for her business, she can now she's working on this time for lead generation. So she is now taking those emails and then selling them the products that she recommends and because these are her in person, clients, she knows their hair, she knows what's on top of their head and what exact products they need. And so instead of it maybe being like, Oh, maybe I'll pick up a bottle when I'm in for my next appointment. It's like, Hey, get your refill now. And she's even mixing some, some personalized, custom toners for her clients and then sending it to them. I'm like, I'm waiting for my toner. I'm so excited about this, but what's super important with this is the only way she is able to do that, to provide those services is because she is using this time for lead generation. So to gather the emails of her previous clients, which is all through the salon. So she's had to go through and export all of those and then import them and upload them to her website. So she just finished building her website so she can have an online presence. She can actually build her store online and she's sharing videos on social media so that she can grow and expand her audience. So that doesn't even just have to be local. She can now sell those products worldwide. That is a game changer. It's building up her authority. She is now becoming the GoTo hair gal for so many people. She specifically does extensions. So every single video that she posts out there about her explaining something with extensions, how to have them you know, the hair care for extensions during quarantine. Cause they're, they're growing out, they're getting itchy. People are like, what do I do with this? And you know, do I just cut them out of my own head? She was like, no, here's the process. Yeah.
Kamille:
Here's how we get them out.
Kellsie:
So she's demonstrating herself as that authority. And now as the GoTo seen person, because she's showing up, so they know her, they like her and they trust her and now she is able to pivot and then sell them something in return as well as book them for when we're done with it.
Kamille:
Yeah, exactly. Like even if they don't live locally to her, they will always see her that way. And they will tell other friends. So guess what? She goes back to her normal job. She is going to be making bank on the side for what she started now and maybe that's what she decides to do instead. You know what, maybe she decides to take a few clients that she's had for a long time and then everything else online. That's what I started doing with my in person training business. As I started growing my online business, I started backing out from some of my clients. I kept the long term clients that I had for the really long time. I gave the other clients to some of my other trainers underneath me and I just started transitioning over and now I'm fully online. I don't do any in person. So, and for some people, the in person thing is a huge thing. And like we said, we, we love in person events and we'd like to mix it up. And we like to have retreats and events and stuff like that too. But doing this helps you reach so many people like you guys know how many people I've had from, I have a girl coming on from India next week. I had a girl last week from Australia. I have someone from Colorado. Like I have people from all over. And the only reason is because of online. That is the only reason. Like I would have never, if I had stayed at my gym and just worked at my gym and did what I did, I would have never met any of these women. Like none of them. So they're the reach is just so much different and so big. And you're, there's no stopping you at that point. So I think that like, you, you hit it on the head. Like if there's, and there's so much to do right now, people think they're stuck. Like, Oh, I do eyelashes. Well, what am I supposed to do? Or I do hair, what am I supposed to do? I do nails. What am I supposed to do? I know a girl that's doing kits. Yeah, no they're doing kits. Like they're selling kits so that they can, you know, they know people were trying to do their nails at home, but it's only to do it. There's no, I'm not going to not do it. So it's like, there's so much creation and pivots like this happen right now that there's no stopping. You just gave two really good examples of a restaurant and a hair girl. And these are people that both do in person businesses are building themselves, either a presence or a business online. That's helping them make money right now. So like you said, a lot of the restaurants around me, like, I'll check on Postmates and they're not like available I'm I just don't even go back to them. Cause I'm like, well, I guess they're not open right now. And it's like, but I don't know their hours, they're not putting anything out there. I can't go there. And so I'm like, okay, well next restaurant, you know, I'm going to choose something that I know is open and I can order from. So it's like to know that that restaurant is going and like, they're just doing all this crazy stuff. And you're kind of just loving it and like bringing a smile to people's faces is like, that's what people need right now. To be honest, my food, like I'm pretty happy.
Kellsie:
It's such a clever way to engage the community, to stay relevant, to stay top of mind, to share some joy.
Kamille:
Okay. Well like you, so you and I could go on forever. Hopefully when we're all getting our online businesses rocking and then she'll come back on and teach you how to be killer again on the camera. But of course, Kellsie tell them what you can offer them right now, as well as where they can find you. And of course, you guys know that you can always reach out to me or her. I will have a lot of information below, but just somewhere they can find you and anything that they can maybe reach out to start something with you. If you have anything going at the moment.
Kellsie:
Yes, absolutely. So always come say hi on Instagram. That's where I hang out all the time. It's at kellsie_moore, but I do have a free video training series right now designed specifically for people who are trying to figure out how the heck do I get started? What are the aspects that I need to be paying attention to? As far as my content, my equipment and my performance, all of the things, how do I make that actually into a business? How do I shape it with my vision and my brand? How do I pick out my wardrobe? And then what is my marketing strategy with that? What I'm actually going to do with these videos? And so this is a free three part video training series. Kamille will have the link, definitely sign up for that, get as much training use this time, the best that you can, the best that your situation allows to learn and absorb as much as possible from the glories of the internet. You know, where all of this is available as a free resource to you. So please check out that free training series and then send me a DM. Let me know what your biggest takeaway is. I love, I love getting those DMs.
Kamille:
Thank you so much again for being here. You guys, don't be afraid to reach out. I'll say this again. We are here. We do. Yes, we are coaches and we sell stuff, but Hey, we are here to add value. This is why I've been doing a whole series of videos for free. I am literally bringing on experts like Kellsie every like twice, three times a week. So reach out if you have questions about being on camera, you have questions about, she works with mindset too. So, you know, if you have questions, getting that confidence to get up, she's the perfect person to reach out to. But thank you again for being here. I really appreciate it.
Kamille:
Thank you guys so much for listening to the Abundant Entrepreneur Podcast. I am so happy you tuned in today. You can take a moment to share this episode with someone that needs to hear it. That would be amazing. Also, if you could head over to iTunes and give me an honest review, that will help me in making this podcast even better for those on their entrepreneurial journey. I want a completely honest review from everything you like to, what you want to hear more about, that will only help me make this podcast even better. Again, thank you for tuning in and I'll see you next week.
Episode Title: EPS: 9 - Making Real Connections w/ Dating Coach Keshia Rice
Episode summary introduction: On today’s show, we are talking with Keshia Rica, a dating coach who helps women learn how to heal from past toxic relationships and how to step up and communicate their wants and needs. She also teaches women how to set those boundaries and learn how to go on dates and interact with confidence. We dive into how to date during these difficult times and how to reconnect with past friendships as well.
Resources mentioned in this episode:
- Keshia on Instagram: https://www.instagram.com/keshiarice/
- Keshia’s Website: http://www.keshiarice.com/
What is TAES?:
The Abundant Entrepreneur Summit 2.0 is a 3-Day Virtual Women's Event held November 12th, 13th & 14th hosted by Kamille Cawley.
Episode transcript:
Keshia:
Check with whatever platform you use, you may be surprised at how many virtual backgrounds there are. Facebook has face filters. I will not name her name, but I know a business coach who uses a filter that makes her face look way more made up than it is.
Kamille:
Welcome to the Abundant Entrepreneur Podcast. I'm your host, Kamille Cawley, two time business owner, fitness expert, connection strategist, creator of the Abundant Entrepreneur Summit, wife, and fur mom. Each week, these episodes are filled with stories, strategies, and expertise given by guest entrepreneurs from all across the world, as well as bonus episodes, from me, that will energize, empower and support you in your journey through entrepreneurship. Get ready to elevate your vibe and captivate your tribe. It's time we connect to our message, step into who we are truly meant to be, and become more abundant in life and business. Who is with me? Let's get started. Hey, everyone. I'm so glad to be back and I have another one of my amazing guests here. This is Keshia, she's a dating coach and I'm obviously going to let you tell us all about you, but thank you for being here, first of all, I appreciate it.
Keshia:
I'm happy to be here. Yeah.
Kamille:
I'm always talking to you about how important it is to connect, collaborate, and talk to other women about what's going on with you and what's going on in your life, and now is your opportunity to do that. And again, that's why I'm bringing on another amazing coach so that we can talk about that. We're gonna talk about connection today, and we're also gonna talk about how you can get on your own and you have this opportunity to really stand out online and show up for yourself and get confident with that. And obviously, you know, she has a whole different perspective when it comes to the dating side of it, but we're definitely going to get into that a little bit. Just you guys, if you are a single out there, you are starting to look, or if you are in a relationship. I know that you can definitely help with that a lot right now. Tell us just a little bit about you, what you do and then we'll get into it.
Keshia:
Sure. So I'm a dating coach as Kamille said. I've been doing this for about two years now and I help women learn how to, you know, really learn how to heal from past toxic relationships and learn how to step up and communicate their wants and needs, set those boundaries and learn how to go on dates with confidence and how to interact with people with confidence. And you know, that's one of the happy things about doing this today. Yeah. I'm a dating coach, but what I really teach women is how to connect. And that's something that I feel like in a generation where we're really obsessed with social media, those skills have gotten lost.
Kamille:
Yeah, I definitely, I mean, obviously you're so amazing and so insightful and that's why I'm so happy to have you here today. And as we go into talking about connection, you guys obviously, like she said, she's a dating coach, but connection has to do with also your female connections, your women's connections that I think get lost in this day and age, like you said, because we're so wrapped up. I've seen so many people talk about how they're addicted to Tik Tok now. And they haven't even had calls with their friends this entire time. And so tell us, I know we were talking about this a little bit before, but tell us a little bit about how important connection is to you and how you help your clients really get into that with, you know, learning to actually connect with people on a different level and what they're doing now to help them, how you're helping them do that now, when we don't, we can't meet in person and we can't speak in person.
Keshia:
Again, like not that I want to say social media is a bad thing because it has helped me meet so many amazing women, like you for example, that being said, we've gotten into this bit where everything is quick soundbites, like Instagram stories and Tik Tok which are short. You know, we have these short captions on Facebook and on Instagram and everything. And one thing that I really want women to get back to you is a deep, meaningful connection. So really taking the time to get to know someone beyond what is it that you do for a living or, you know, what's your favorite color. Deep interactions and you know, for my clients right now, some of them freak the heck out to be honest, when coronavirus started, because they were like, okay, well, I'm getting out of here and I'm dating, can't go out and date and I'll tell them, no, you don't realize what a blessing you have right now, because now you have this whole intermediate step. So you've met a guy on an app or you've been texting him. And instead of going straight to the in-person connection where it let's be real, you're going to have hormones. And then, you know, your head thinking, okay, is there going to be a kiss at the end of this date and all that good stuff now you have the time where you can really connect with someone face to face with zoom, with Skype, with Google hangouts and where you get this chance to go deeper and have dates. You know, still dress up. No background and eat dinner together and things like that. And you have the opportunity to do it where there's some of the pressure off because you're not interacting in person.
Kamille:
That's so funny. I was talking to someone about this the other day, about how that love is blind show, right before all this happened. And I was like, Whoa, that's like so weird because that was all about connecting with someone without even ever seeing their face, just talking to them and getting to know them and hear them. And I just think it's so funny. Cause I, I watched the show like recently cause everyone was raving about it, but I was like, Oh my God, that's crazy. This is really what we're going through. Now we have to get to know each other without any touching, really getting any kind of physical chemistry that maybe that lusty chemistry that you're used to. And you really get to know someone. And I really think that it is so important to do that just every day, but we lose that. And now we have that opportunity to do that now, which is so amazing.
Keshia:
This is a great opportunity for all of us to refine our communication skills. You know, for some reason I attract a lot of introverts. With them, there's this great opportunity to be like, Hey, now you can really take some baby steps towards getting more out in person. Me, I am an extrovert and I also grew up where we're huggers. So this has been an adjustment. But ot's been great for me because it has forced me to kind of go to, you know, physical touch was a big way that I connected with my, you know they were having a bad day. I'm the first to reach out for a hug and now it's like, okay, so now we have to slow down and I have to find another way to, you know, virtually hug them, find another way to give it. And to get that feeling that you're right now that you wouldn't normally, and how that's so funny, because I'm like the opposite of that. Like I'm not a very touchy feely person. And I'm obviously home with my husband a lot right now. And you know, like, I mean, I obviously am always with him and I hang out with him, we watch TV together, but it has been like, you know, we have to like, we're not going to sit there and just watch TV all day or we're, you know, like we can't go out on a Saturday night to have dinner out, which we would normally kind of do maybe like a sushi Saturday or something. And we can't do that right now. So it's like those times with actual things, like, I think we spent all last night just sitting by our fire pit outside. And I mean, we do that during the summer here and there, but it was like, okay, you know, we needed that.
Kamille:
Like something outside of what we're used to, when it comes to our connecting in our relationship and we've been together for almost nine years, you know, there's times where it gets kind of complacent and we have to make those steps, but it's actually been kind of nice. I'm not the mushy person and it's like, I think he's feeling more connected, which is great. Like, I love that because I know that that's a part of me that needs some work and we grow closer because of that, so I love hearing that it's true. Like we have to learn, we're learning how to connect in a different way than we maybe were used to, you know? And like we don't, we're not used to being like, I'm not used to being super squishy.
Keshia:
I do think that that is one of those hidden blessings. My husband and I just celebrated our one year wedding anniversary. So we had a romantic candlelight dinner. We got dressed up and we had to take out Olive Garden. I have a friend who, you know, he and his friend, the friend's birthday is coming up. So they're going to cook dinner together and FaceTime and talk over dinner and everything because normally they will go out to a restaurant. So I think this is forcing us to be more creative.
Kamille:
Yeah, definitely. I say that I've been saying that in our like business aspects, life aspects, we're having to be, we're having to change what our normal thought process is. And again, sometimes we become very complacent like in our situation, you know, we just go for our day to day and it becomes very, like, we're not, we're just going through the motions instead of actually like thinking about it and enjoying those moments. And I was even saying how much, like my, you know, my mom was talking about earlier, I was talking to her and she was saying how like, Oh, you know, like I, I miss being at the beach and whatever. And I was like, you know how much we're going to enjoy that, the moment that we actually are able to go out, we're going to appreciate things so much more. And it's going to be such a different thing than now.
Kamille:
We get to be creative and think of things and appreciate things. I appreciate little things like that so much more like I can't wait, I can't wait to go out to the beach. And like, just like those, those things that you just don't get yet. And we did the same thing. We did like a wine tasting throughout our house. So like we just the kitchen and we had like a little charcuterie board and we were like, we put like the white wine to start and then we took the other like darker wines outside by the fire pit. And then another one, we just kinda move it around. And we just pretended like, it was a little wine tasting that we were doing around our house. And like, that's like something I would have never done ever. Let's go wine tasting, let's go out. You know, I wouldn't have been able to think of that.
Keshia:
I think some of those things will carry over long after this is over.
Kamille:
Yeah. And I think it's amazing. But with that said, I mean, I could go on about that stuff, but I know for me, and a lot of my followers and audience are women in business, female entrepreneurs, and we are having to use online obviously to build our businesses. Even if we were an in person business, it's become our only option at the moment. And what women have a, I have my clients personally to have had issues with getting their face in front of a camera feeling, not very confident about how they feel. And I know that you work a lot with confidence and women. What would you say to some of them in regards to just having to put themselves out there right now and kind of almost in a forced situation. So it's kind of, like you said, with the zoom calls and the dating it's, even though it's different and it's cool and it's an opportunity, it's still a forced situation that they might not feel comfortable with. What would you say to them about that?
Keshia:
So I want women to think about the fact that so many of the women that I work with, so I know you can probably relate to this as well are perfectionists, and there's this whole thing of, I can't do this. I can't step out and do that. And so everything is perfect. Well, right now, pretty much nothing is perfect. There's, there's so much going on in the world. And I think a lot of people are a lot more understanding of that. You know, for me, a pretty funny example is if you look at my Instagram profile, you'll see that my hair is different in different pictures. And I just started straightening my hair more often and I'm in Atlanta. We cannot go to a salon right now. So this is my natural hair, this is what God gave me. You know, it's not like I had a problem with that, But that was one of my first thoughts. It was like, Oh wait, I just started doing this. And now all of a sudden, my next pictures are going to be different. But things like that, just keeping in mind that we talked so much about authenticity. Some of us are forced to be a little bit more authentic now, and there's nothing wrong with that.
Kamille:
Yeah. I agree. I mean, I used to wear a full face of makeup every time these videos. Every time I did an IG story, it would have to be done. I would read, pre-record like 10 stories, 10 IGTVs on one Saturday because I knew I was going out. So I'd get my makeup done. And then I'd record and then I changed my shirt a couple of times and I felt like I had to have like a full face of makeup and my hair done and all that because this no makeup, I just pulled my hair out of a bun. There's nothing cute going on right now. But it took a little while yes to get out of that, like feeling that I had to be perfect. But people enjoy knowing and seeing the real you over that, like perfectly made up, like if you're all made up and you're on quarantine people are going to be like, what's this girl doing?
Keshia:
Everyone is watching you from home in their pajamas. The fact that you put on a tee shirt is more dressed up than they are right now. So get over those things.
Kamille:
No, truly it's true. And I used to do it for the longest time. And then I started doing these interviews and I was just meeting so many women that were so confident with themselves, no matter what. And I was just like, and, and people that really saw me for me. And once I started doing those videos where I was more free and didn't feel like I had to put on a full face of makeup, I connected with women so much more because that's not even who I am. I'm not even someone who likes to wear makeup. I wear makeup like once a month, the makeup in a video. And I barely own a concealer. It just doesn't match who I was anyways. But getting on for you, like, I mean, what do you tell your women when they say, okay, well now I have to do a zoom call. What, what should I do? I mean, obviously they're going to get done because it's kind of a date, but are there any like tips or pointers that you kind of give them when they're going to go on these calls, make them feel better about the situation?
Keshia:
Yeah. So with my clients and also, you know, you know how it is when you're a business, we have a ton of business friends as well. So I get asked that sometimes for some of them as well, first of all, good lighting, good lighting makes a world of difference.
Kamille:
Try a daytime one, natural light.
Keshia:
Natural light, as much as you can. The other thing is, you know, this background right now is this was 10 bucks on Amazon.
Kamille:
I love it. It's super cute.
Keshia:
So order that or nowadays zoom does virtual backgrounds. If you have a blank wall there are a lot of dating apps that are now starting to set up virtual backgrounds for the same reason. So check with, you know, if you're going on a date, if you're doing something for business, for Facebook or Instagram check with whatever platform you use, you may be surprised at how many, you know, virtual backgrounds there are. Facebook has face filters. I will not name her name, but I know a business coach who uses a filter that makes her face look way more made up than it is. This is a great time to experiment with that.
Kamille:
Feel good about it. And you know, I think that it's the confidence. I think some people think like we come on here and we're so confident. I've heard that people have said that to me before. Like you are so confident online, you look good. Like, it seems so easy for you. And I'm like, girl, if you felt my back right now, that's sweating. No matter who I'm talking to, no matter who I'm interviewing. Yeah I mean I'm comfortable because I do it and practice it. This is the perfect time to start practicing. Especially if you're a business I've been talking to a lot of my women, they've been wanting to go online more. I deal with a lot of in person businesses as well. And a lot of them, this is your opportunity. Like this is the way to go. And now you get to practice. Like the only way I became comfortable with not wearing makeup and just feeling comfortable, speaking to other people that I've never met in person was practicing. Like getting on here and just keep doing it, keep doing it. And I think that's what they'll get comfortable with. I mean, if I feel like it's not just about confidence, but you'll start to feel confident with that practice.
Keshia:
You really, you really just have to do it. Like when you were talking about how you used to record all these videos in advance, I can relate to it so much because that was the whole reason why I started going live. I was recording to the point where nothing was ever getting posted because I was so afraid of it. I wanted it to be perfect. So one day it just came to my head. I was like, look, this is never going to get done if you record videos. So I went on Facebook, I hit the live button and it was like three, two, one. Okay. I had to start talking. And so I did it. And you know, this is to get support as well. I think a lot of women discount that one of my very first live videos. So actually it was the second live video after that one where I was just like, let, to get it done with the second time around, you know, I'm East coast time. I did the video at 11 at night and I got two of my friends too. You know, I made them stay and be on live, literally talking to two of my friends. So like, even, even if you're doing it in the middle of the day, ask some of your friends, they're not doing much right now anyways. So ask a couple of your friends to join in the live and then think, you know, screw everyone else. I'm talking to these girls, these are the only two I'm talking to, you know? And then that'll help you feel more comfortable as well.
Kamille:
Yeah, I do that too. Like I have obviously a lot of my communities that I build and I grow, I've asked them, I've just said like, Hey, no, like you don't mind coming to support. Like I really appreciate it. And sometimes it would just be them, it wouldn't be any new customers or new people, but at least it made me feel like you said, I was talking to them. And I felt like it came off really natural because I really talked to them all the time on a daily basis, like online. So it's like me talking to them, which is amazing. And I love that feeling. And I think that that kind of all goes back into our connection part where we don't think social media is a bad thing. It can be if you use it in the wrong way, or you're just stuck on it and looking at competition things or messing with your creativity.
Kamille:
But if it's something where you're going to start meeting people that are going to help and support you, the way that we support each other, you know, and we have people that will come to our lives and watch us. That's what, that's what you need like, and this is the perfect opportunity to start building all of that, you know, meeting new people, reach out to us and we'll help you like meeting new people. I do that all the time and I love that, but I just want to, before we wrap up, when we get out of this, I really wanted to ask you for you. Obviously, you're kind of having to pivot a little bit in your business, but I've been talking a little bit about pivoting with my clients actually a lot, because like I said, a lot of them have in person businesses, and now they're having to learn to be online, but with your clients, obviously some of them are now having to pivot from that, like going out to dates.
Kamille:
You're not teaching them how to get out there. You're not teaching them. You know, it's a little bit different. How has that been for you? Because I know a lot of people are having a ton of trouble and they're kind of stuck in this, like lack of motivation, nervousness, unknown. And we all don't know when this is all going to kind of where we're going to be pulled out of it. So what, what have you had to do or how have you pivoted a little bit in your business? Because obviously we're even saying you have to teach your people now how to get zoom calls or do Zoom calls from a dating app now rather than going out? How has that been for you as a business owner?
Keshia:
So I think one kind of big blessing is that my head in the sand so much, and I was focused on, you know, working on this funnel and, you know, making sure that the sales page was, was great. It was great. And all of this, you know, seeing you seeing some of our other friends talking about connecting, I started to be like, you know what I should be doing things like what you and I are doing right now. I should be doing more interviews. I should be reaching out and connecting more. I started getting into the DMs of some of my ideal clients. Starting conversations which is something I wasn't doing, you know, when it comes to pricing, didn't lower my prices, but I started offering extended payment plans. And that has been a blessing. Some of the women who wanted to work with me and couldn't swing it and also just, you know, right now we're, we're in a place where, okay, so you're not going out as much. So with my clients it has kind of been a blessing for me because I start my clients working on, you know, the inner stuff, those limiting beliefs about, you know, forgiveness, healing from those past toxic relationships. And then we get into the attraction. So oftentimes a woman comes to me and she's in her hurry to go to that whole attraction dating part. So from that perspective, it's kind of been a blessing cause I'm like, you're not going out as much right now. Let's really work. We have plenty of time to work on that.
Kamille:
You're not going to meet him soon so you might as well work on the inner work. That's actually very true. And I love your perspective on it. And obviously I'm always looking at your post and watching you. And I've seen that perspective of being able to switch into that positive thought process of what's going on rather than being stuck in this, like this feeling of like, there's no hope, I guess you could say. And I know that you do that a lot with your clients is like bringing that to them, building their confidence, making them feel hopeful in this situation. And that is exactly what needs to be done right now. And I think that, you know, it's, it's a moment to be hopeful. It is we, we have been given the chance by the universe to kind of reset, rethink, recreate, and now we get to go back out there with a whole different mindset of it.
Kamille:
And, and I think that, that it gives for me, it gives me hope because even like you said, it's the little things that we eat like earlier that we were talking about, like that we didn't even realize we're in, we're changing or create recreating or making it so that these are all things we probably would have never done if we hadn't ended up where we are right now. And yes, it came really fast and it was really scary and it still is. And it's, you know, it is an unknown. And of course, even for us as business owners, it's very scary. You know, we didn't know how things were going to go, but I think that that's, that's so amazing. That's like the perfect thing to say to people because they think that, that, that thought of like, Hey, now we just, now we're just going to spend more time doing the things that we wouldn't have because we were going to jump out there and get out there and start dating rather than taking the more time to work on ourselves. And do you, do you work with, what have them really asked you? One last thing before we go, what are some of the things that you have your clients work on, especially now that they get to work on themselves from home? What are some things that you could offer? Like any woman that I have out there right now, like tips to working on themselves, they have the time to do that, which they normally wouldn't usually.
Keshia:
Yeah. So I would say one of the biggest things is forgiveness. I see so many women who are in a rush to get past, you know, that bad relationship. And they'll just like, you know, he hurt me and now I just want to move on and find someone who's going to treat me well. So I encourage you moving on and really taking the time to evaluate that relationship. If taking the time to look at what you learned, what the relationship taught you, if released that person, then are you going to attract the same man with a different face? So that one's a huge one for me, is that forgiveness. And also being on the confidence, you know, one of the things that talk with this whole situation and, you know, women not getting support, I have women, Hey, get together with your friends. And this is a great bonding thing to get on zoom and Skype and FaceTime. Try on your date night outfits from where you can go and you can talk with your friends and you're having that bonding time. And you can also be like, okay, when I can go back out, I know I look good in this. I know I look good in that, you know?
Kamille:
Yeah. I feeling confident and be like, yeah, yeah, that's awesome. Yeah. I really think I've been saying this a lot too. This is like, I mean, I feel, even though I work from home, most of the time, I still don't feel like I always have enough time to ever work on me. You know, like I do. I do take that self care time just because I've learned as an entrepreneur for so many years that I need those times. But at the same time, it's like, I still always feel like I'm so busy that I don't have to work on myself. I now have it right now.
Keshia:
That's one thing that was one thing for me is you're you're right. When we're in business, we're taught so much self care is so important. And I was taking that time to myself, but I started to realize, especially since I got married, some of my female relationships were slipping and it was like, I need that connection. And this has been amazing for me to just kind of reconnect with some of my friends and be like, Hey I f'ed up, like, I haven't been as present since I've gotten married. I haven't been as present since this has happened. And let's start that back back again. Let's get that connection back.
Kamille:
Yeah. I feel like, again, this is the perfect time to do all the things that you and self care can be. That can be like reconnecting with the people that, you know, we're going to be such a good influence in your life. And you miss that relationship and you need that person, but you let that slip because like you said, you're married or whatever that situation and we've all done it. You know, I've been with my husband. We've only been, we haven't been married for a year, but we've been together for almost nine years. And in the beginning, I totally disregarded everyone else. You know, it was him like all the time. And not me, me, me, I just, you know, I was wrapped up in all the fun of it. And like I needed my friends. I needed the people that were outside of that relationship.
Kamille:
And I love being with him. I could be with him 24/7 to be honest, but, and that's how I feel about my relationship, but I, I need that. You need some other outside person. He is my best friend, but I have other best friends too, that we're going to always be there in a different way for me. And you need that outside of this.
Keshia:
And that's pressure on the husband, too, for those of you who are in relationships, this idea of making someone, all your things, the person that you do, all the things with is pressure on them from the pressure when you're like, Hey, I have girlfriends I can go hang out with, or that I can go hop on a zoom chat with.
Kamille:
And I agree that I definitely have to get you back on to talk more about relationships and stuff like that. I just really wanted to give people some hope right now, see where other people are at in their business has been so good and so helpful. And I appreciate that. And you guys connect, you know, I'm always talking about connection. I'm all about connection. I have most of my programs or masterminds. I don't even do non-group situations because I want people to learn from other people. And it's so important for me. And so thank you so much for talking about connection and confidence and tell them where you can find you and any information, or if you're offering anything right now that could help any of my, like I said, a lot of female entrepreneurs that are female business women that follow me. So let them know where they can find you.
Keshia:
Um yeah, sure. So I am at Keshia Rice on Instagram and just for the spelling is K E S H I A. And my website is Keshiarice.com. So pretty easy to find.
Kamille:
Amazing, and do you have anything that maybe you're offering right now or anything that people could maybe get some extra advice or just, should they reach out to you and kind of see what's a good fit?
Keshia:
So talking about those extended payment plans, my group program, the link is in my Instagram bio. So you can check that out and yeah, if you want to work with me, one-on-one totally just reach out.
Kamille:
Thank you so much for coming on. I appreciate it. And thank you. And then I'll put her information all in the description, so to have it, but thank you again.
Keshia:
This was really fun. Like we should, we should just do more of these.
Kamille:
Yes, I'm going to have to bring you on just for an entire relationships segment because that's a whole nother game.
Kamille:
Oh yeah that's a whole totally different thing.
Kamille:
Thank you guys so much for listening to the Abundant Entrepreneur Podcast. I am so happy you tuned in today. You can take a moment to share this episode with someone that needs to hear it. That would be amazing. Also, if you could head over to iTunes and give me an honest review, that will help me in making this podcast even better for those on their entrepreneurial journey. I want that completely honest review from everything you like to what you want to hear more, because that will only help me make this podcast even better. Again, thank you for tuning in and I'll see you next week.
Episode title: EPS: 8 - Where You Are Vs Where You Could Be In Business
Episode summary introduction: Today’s show is about inspiring you and helping you understand that you have to know where you're at in order to move forward in your business. We cover just some of the 9 phases of business you could be in, based on the Billionaire Code. Kamille also shares her ideas of the differences between having a team, tribe, and community, and why we need each of them to be growing in our business.
Resources mentioned in this episode:
- Kamille on Instagram: https://www.instagram.com/kamillecawley/
- Billionaire Code: https://billionairecode.com/decoded-main-a
What is TAES?:
The Abundant Entrepreneur Summit 2.0 is a 3-Day Virtual Women's Event held November 12th, 13th & 14th hosted by Kamille Cawley.
Episode transcript:
Welcome to the Abundant Entrepreneur Podcast. I'm your host, Kamille Cawley, two time business owner, fitness expert, connection strategist, creator of the Abundant Entrepreneur Summit, wife, and fur mom. Each week, these episodes are filled with stories, strategies, and expertise given by guest entrepreneurs from all across the world, as well as bonus episodes, from me, that will energize, empower and support you in your journey through entrepreneurship. Get ready to elevate your vibe and captivate your tribe. It's time. We connect to our message, step into who we are truly meant to be, and become more abundant in life and business. Who is with me? Let's get started.
Hey everyone, we're back. And I'm really excited to jump into today's topic today. We are going to talk all about where you are versus where you could be in business. And I am here to tell you that no matter what phase you are in your business, as an entrepreneur, business owner, consultant, service provider, whatever you are, you are taking a chance. You have overcome some fear and are even trying to do what you are doing. And I want you to celebrate that. And today is about inspiring you and helping you understand that you have to know where you're at in order to move forward in your business. And if you're not evaluating where you're at in your business, then you're not going to be able to make those steps forward and keep growing in your business. And if you don't follow me on social media, which you guys should, it's just my name at Kamille Cawley.
I am putting up an entire series. It's a nine step series of the different types of entrepreneur there are. And I have gotten so many responses in regards to this series because many people were actually not aware. And I learned a lot about this from it's a decoding by billionaires and they go through this series. And I think that it's so important to understand this. And a lot of people are not aware that there are so many different series to coming and being a true entrepreneur. You know, we all call each other's entrepreneurs, business owners, but there are a lot of phases that we must go through in our business in order to become that fulfilled, time leveraging, investing entrepreneur that is doing multiple things and has multiple facets in their business. And I know that you guys probably as me look up to some of these big entrepreneurs that do this in their business, and you wonder how do they get to that point?
And that is what I'm going to talk about a little bit today. I am not going to go through all nine phases. So I do suggest you head on over to my social media, or you check out my next webinar where I talk more about this, but I think it is important for you to understand these phases. I'm going to be talking mainly today to those of you that are in that either solopreneur phase. And what I mean by solo preneur phase is that you're still doing everything on your own. You understand what you want to do and who you want to serve, but you're still doing it all on your own. You haven't hired, you, haven't delegated. Maybe you're still kind of creating an offer and understand your exact purpose or the results you can get for clients. And then I'm also going to be talking to that entrepreneur that is beginning to step out, maybe delegate has offers, knows who they serve, knows what they want to do, and they're trying to make an impact, but they've been stuck in that same group.
And I'm not saying that they're not doing well and they don't have some clients and they haven't realized their potential, but they know that there's more to come and they just don't know how to step away from that. So I'm going to be talking to those two groupings and let's start with that solo preneur. I think that it's really important, this solopreneur phase in the series goes from the seeker and all the way to the builder, which is kind of you transitioning from that solo preneur to learning, to step away, delegate, talk to others, maybe get a coach, maybe join a group program, attend a virtual event, something along those lines, that's going to shift your business into the next phase. And this person tends to be a little stuck. And I don't want to say that that's a bad thing. Like I said, every phase you go through is extremely important and you want to celebrate each of these wins.
But if you are at this phase, like I said, it's the starter to the promoter, to the builder. And you'll learn more about this on my page. If you go there. And I learned these steps and I learned how these go from a billionaire decode, which is from a billionaire info.com. And it's something that obviously it's for billionaire entrepreneurs. So I have taken this same process and kind of brought it to light for the everyday entrepreneur. But let's talk about that solopreneur. Now, like I said, you have begun to understand your ideal client and your niche, and you're becoming very consistent. But some of the things that I want you to start asking yourself is that are you planning to take that next step into being full time? So if you're not, if you're a solopreneur and you're not full time, you might be part time still, are you ready?
Are you taking that step? Are you ready to walk away from that steady job? Are you ready to start making income fully in your business? Are you ready for that? I know a lot of people say, yeah, of course I'm so ready to walk away from my nine to five job. It seems so easy, but there is some sort of stability and comfort in being in a steady job or a nine to five job. And there is some, it maybe it's health insurance, or maybe it's dental, or maybe you have children. And this is something that actually brings you income. So there is a moment where you might not be ready to step away. And I want to tell you that that is going to be one of the hardest steps that you make, but that shift in your business will also have shift in your mindset as soon as you're able to walk away from that nine to five job or that steady job that you might have, that is kind of holding you back from going full time into your passion and becoming a full time entrepreneur.
I want to say, say that this is a possibility for you and will only shift your mindset and transform everything that you are already thinking. And all of those goals or the things that you have set up will look possible because you'll actually have the time and the mindset to make those goals possible. So I want to say that if you're right here and you're trying to make that shift, it is going to be hard. I am not going to say it's going to be easy, but I know that you can do it and that you will have huge transformations and breakthroughs during that time. Now, some of the things I do suggest is that you start building a group or a support system, and I'll speak about this a little bit later on what a tribe, a community and a team really are. As I speak more about our full time entrepreneur, because this is what they're creating, but I want to say that it is really important that you start building a tribe.
Because if you have like minded individuals surrounding you, supporting you, maybe doing a mastermind with you that can help you understand that this phase is possible and this transformation is possible. Then you're going to be able to do it with their help. Do not keep trying to do this alone. I know when we have other jobs or other incomes coming in, sort of distracted by that. So we don't look out for other people to support us, but it is extremely important to have that group. Once you hit this next phase, which is a full time solopreneur. And like I said, when you're here, I know you know who you want to serve. You know what you want to offer. Maybe you've even gotten a program together. You're starting to get into the flow of things and you're speaking to your audience and your clients, and you're really starting to get out there.
And that's when you become a full time solopreneur. But in this phase, no matter what, I'm still calling you a solo preneur. Because even though you're figuring it out and you're starting to get it, you're still alone. You're still doing all of this alone. And I think, again, it is so important to understand that if you do not have some sort of backing some sort of people, because unfortunately a lot of times, unless the people in your lives are entrepreneurs, they may support you, but they don't know how to support you because they don't understand what you're going through to make these changes. To make these shifts into being an entrepreneur is not easy. It is not easy. Believe me, I have done this twice. I am a two time business owner before the age of 30 and ran a very successful business before this. And I spoke about this in my first episode.
So if you didn't listen, my first episode by myself, you didn't listen to it, go listen to it. But I have made the shift multiple times. I walked away from a very good business and I was entrepreneur at the time. And even making that pivot in my business to being a different type of entrepreneur and being a coach was scary, was hard. And I would not have done it if I didn't have my tribe around me. So no matter where you are at in this solopreneur phase, I want to push you to go out there and start meeting other entrepreneurs, other people that are going to understand what you were going through, because it's not going to be easy. There are going to be a lot of things that are confusing. You're going to be learning a lot. You're going to be trying to understand a lot.
And if you don't have people to talk to about it, you don't have people that get it, have been there, have done that such as myself. Then it's going to be really hard to get through it. We all need it. I'm sure. Again, if you follow some of the big coaches, they all have masterminds and groups that they were a part of where they're consistently with people that support them and people they're constantly learning from. So this is the same for no matter what phase you are in your business. And like I said, I believe you can do it. I know it's scary. So whether you have already dropped that nine to five and you had just started getting full time, or you're still trying to walk away from it, I promise you, you're going to have such a shift and it's going to be one of the best decisions you made.
If you truly know that entrepreneurship and following this passion and you have a true goal in mind, then I think it's completely worth it. And you can do it, but you do need some people there by your side to support you. Like they said, having, I have a husband, I have friends, I have a supportive family, but none of them are entrepreneurs. And although they support me all day every day and they believe in me, they don't understand some of the hardships that I go through. And they're not the ones that I can sometimes talk about I can vent to, but they don't always have this response that I need to hear in order for me to keep going. Because sometimes I just need someone to tell me, you can do it, Kamille. You've already gotten this far, look what you've done. This, you know, this is something that we all know is hard and I'm going through the same thing. I just launched something and no one signed up or whatever they've gone through these processes. So there are people that I can talk to.
Now, I'm going to switch gears just a little bit, and I'm going to go into my full time entrepreneur and any of you that ever need help that are in those early stages. And you're just making that switch into being that solopreneur. I want to tell you as a solopreneur, it's called a solopreneur for a reason because you're trying to do it all on your own. And it doesn't have to be that way. Where now, when we talk about our full time entrepreneur, our person that is actually in their business, they have been doing it for awhile. They are now starting to make sales, have consistent offers, doing ads, doing different things in their business. They are at a different point than our beginning stage entrepreneurs. And of course, you'll get there. If you keep following everything that you need to follow. And again, I think it's really important to understand where you're at in order to get to this point, but I'm going to talk to these people because I think that this helps out our solopreneurs understand that it's not just about, you know, selling the big program or getting clientele.
It's also about understanding that there's a transformation from going from a solopreneur to an entrepreneur and further. So in the entrepreneur phase, you are, if you're full time building a few different things and you should be building these few different things, and I'm gonna explain the difference between these few things. You're either building a team, community, and a tribe. Now I want to explain the difference. I just kind of explained what a tribe was, was it's those people that are supporting you, that you can go to, that you can have maybe some free masterminds with you can contact when something is not fitting right or not meshing right in your business. And you're trying to understand it all a little bit better than you have your tribe and a tribe again. So important. I know a lot of people just don't get it. I've seen so many people reach out to others or meet people at events, well we're not meeting people at events right now.
Right. But you know, in the past and they connect with them on social media and then they never do anything with that afterwards. But I'm talking about these are the people that you get to go to and say, Hey, I'm thinking about doing a giveaway, or I think I'm about doing a webinar. I'm thinking about doing a conference or I'm thinking about doing a summit and they are running to your side saying, Hey, yes, that's amazing. I want to be a part of that. How do I get in, what do I do? And for me, I just held a summit in June, which had 10 speakers, 11, including myself, I am hosting this same summit, but on another level and even crazier and greater, in November and all of those people and more were gung ho to be a part of this and work with me and help me create this amazing summit.
And I am so excited. It is called the Abundant Entrepreneur Summit. If you've not heard about it we will be doing, it's called TAES for short, TAES 2.0 in November. It's going to be absolutely crazy and amazing. And I'm so excited for it. We're bringing in more speakers, more information, more workshops, just more connection. It's going to be amazing. But that is what I'm talking about is that when I decided to do my first summit, I had people that I could reach out and within an hour were telling me, what do you need? How can I be a part of it? When is it, let me know. I'm there. That is your tribe. That is the people that truly back you. That is the people that are there for you. That is the people that want to grow with you are above you or a little bit below you. And they want to grow with you no matter what. And they want to help you grow and you help them grow. That is your tribe. I think there's a difference when people think they have a tribe and it's just someone that they talk to every here and there, that is not your tribe member. That is not the person that's coming to grow with you. Next, we have your community. Now, a lot of people go well, what's the difference? Your tribe and your community are the same thing. And I want to say, no.
Your community is your group of people that are going to buy from you. Your tribe are the people that you kind of work with. They're the tribe that you do things with. This is the group that is going to buy from you or interest in you or validate what you're doing. And they are always there every time you're offering something, putting something out. They're you're raving fans, they're your referrals, they're your potential clients. They're your clients. These are the people that are in your community. So let's just say you have an audience of a thousand on your Instagram and you have 500 people that are continually. Every time you're posting. Every time you're doing something, they are validating it. They're always on there going, Oh my gosh, this is another great video. Oh my gosh, like I just learned so much. They're showing up to your webinars. They're showing up to your things and maybe they haven't purchased from you yet, but they're paying attention.
They see, they hear you. And they know every time you put out something it's valuable. And that is your community. That is the group of people that you are trying to build. And I think that this here, the community part is one of the hardest parts of a full time entrepreneur that has not gotten into that phase of having a full team, a full community. And, and they don't have that full tribe. Maybe they have the tribe. Maybe they're starting to build those team members, but they haven't gotten a full community. And I mean, these are the people that are constantly purchasing from you. They're constantly buying from you. So at certain phases, as a full time entrepreneur, we are doing well, we are growing. We are building, but there is a cap to that unless we learn how to build a community behind us.
That means that is really, even if you want to say babying that those relationships, but if you have previous clients that you are not talking to anymore, you don't pay attention to. You don't send messages to you. Don't check in on. Then you're losing that community. I promise you that if you are sending out welcome packets to people, when they first sign up with you, even when they're done with their program with you, you're constantly checking in. Maybe you give them a couple extra months of group training or freebies to keep them going. Something that keeps that person saying, wow, I didn't just pay for three months with this person. She really cares about everything that I do in my business. She really cares if I grow, if I do well, if I keep going, even when we're done. And I think that that is so important to make sure that you have that community.
Because without that, there will be a cap on the amount of sales that you make. You also have to go out there and start building your community. You can't just sit around and expect them to come to you. Whether it's via social media, whether it's via ad, whether it's via webinars, you have to be making those steps and you have to be doing them in a very consistent manner. And you have to do them properly in order to keep building that community. You need to be willing to get on Facebook pages and reaching out and asking questions and doing market research. You need to be willing to do webinars once a week or once a month. And depending on where you're at as a full time entrepreneur, in order to keep bringing people in, you need to be speaking on other people's platforms so that you can get your face in front of new people that might want to be a part of that community.
So this is way different than a tribe, as you can see. And then there's that team, your team is also really important, especially now that you may be a full time entrepreneur and you're starting to launch and you're getting organized and you're being efficient. And now, like I said, you're starting to even get some delivery systems in place, but there's a lot to being an entrepreneur. And I ensure that if you've been doing this for a little bit, you know, we know how crazy there is and how many steps there are. And you have to be willing to build that team. And the team is two different versions. I want to say that there's two parts to your team. Your team could be maybe a group approach group coaching program that you're in, or it could be your coach. So it might be people that you actually pay for like, as in to get their expertise to grow as in they're part of your team, or they might be people that you pay to do the work, a VA, an OBM, a website designer, a copywriter, any of those things that you need that you're not good at.
And so I think it's really important to understand that if you don't have these three aspects in your business, then you will be stuck in a certain phase of being an entrepreneur for a long time. And it, like I said, if you go to my social media, you can see that there is nine different phases. I am talking about phases five around five right now, maybe six, this goes to nine. There are so many different phases that we go through. This is the original ones I talked about in the solopreneur. That wasn't even one. We have our people that were dabbling. They're the seekers, they're the beginning people. And then we have our true entrepreneur and it leads from owner to investor, to entrepreneur, which that is completely different when you're in an investing phase. When you're hiring a second level of leadership, when you are now moving on to maybe a different aspect of your business, while you trust, and you have a team underneath you, that's leading and growing the other part of your business that you originally started, there are many phases, and that is obviously the higher phase of being an entrepreneur.
But I think understanding that in order to start getting there, you have to have team members, especially ones that you can trust, because when you want to start building that second group of leadership or trusting that you can leave it up to your team to take care of certain parts of your business, while you focus on the other parts, maybe you're amazing at the sales and the bringing in the clientele. But for me, I'm horrible at technology. So I hire out a lot. I have an amazing VA. I have an amazing podcast editor. I have, I'm growing my team. I have a coach. I invested in my own coach. Who's taking, who's teaching me the parts of my business that I need to grow and I need to be better at. And I have people that are, and she's helping me build my website, which again, I'm not great at those things, but I am good at communicating and connecting and bringing people in.
I'm good at building these communities and these tribes and these teams. I just need the help with the other things in my business that I don't want to focus on. I'm good at sales calls. I like bringing people in. I like to talk to people that is something that I'm good at. So I want to focus on those things. I want to focus on the lead generation. I don't want to be focusing on creating my website for, you know, five years, cause I'm really bad at that. And it will take me absolutely forever to make something like that. So it is really important at this phase in your business. And I understand if you're in that solopreneur phase, it's going to take you a little longer to get to this point because it, you know, you might not have the income yet obviously to hire out, but it is important to start realizing that if you aren't good at certain parts of your business, then you might want to look into other things that are more important to work on and really plan that out.
So again, for me, I was not very good at website design. I am not good at websites. It's not one of my fortes. And so I decided to make a very simple website and leave that as is, and really focus on building the things like my social media and my webinars, because those are things that I'm very good at. I like to speak. I like to talk to people. I like to interact with people. So those are the areas that I am good at. And I've obviously done a decent job building both of those things and doing well through both of those things. And now, since I have focused on the things that I'm good at, I am now being able to hire people to do the things that I'm not good at. And during that solopreneur phase, those are the things that sometimes you have to decide.
I know we tried to do it all. And if you listened to my first episode alone, I talk about this podcast and how much I have been wanting to do this podcast. And I've been wanting to do this podcast for absolutely ever. It is something that I really wanted to get out there. But again, the editing process, the things like that, aren't just something I'm not very good at. And so I just couldn't get to that point up until recently because I needed to hire that out. I did not have the time I wanted to keep working on building my client base my potential clients, my things that I'm good at. And I didn't have the time to do that. I've had over 30 episodes backlog for a really long time. I've been doing interviews on my Instagram for forever. Like I said, I have a huge groups of people that are in my tribe that I speak to all the time.
I'm going to be recording another episode in just a few minutes here. And it's something that I've had, but unless I could actually delegate it out, then I wasn't able to do this process and take care of the podcast. Now that I am at that point in my business. And I'm able to delegate that and have someone do that for me, I have now been able to get this podcast out. So I know that we talked about a ton today, guys, and I'm really, really excited to see where some of you guys are at. Like I said, go to my social media, go reach out to me. If you're still trying to figure out maybe what phase you are in. I dropped in each of these things. I've dropped questions. There's so many things that can help you understand where you're at and what phase and how to get to the next thing.
I will be doing a webinar shortly on some of these on how to truly get to the next step in your business. But I want you to remember that building a team, having a tribe, having a community are some of the most important aspects. And I think that they get overlooked because people don't really understand what each of those things are, but a tribe, no matter what phase you are at. And if you know me, I am all about tribe. I'm all about collaboration. I'm all about community. And if you are in the beginning stages, the middle stages, you are far along, no matter what, you need people that are around you, that support you want to grow with. You have been where you're at or can teach you and mentor you on something. This is something that you really want in your business and what you really need to have in your business.
No matter what I promise you. I came from a business that I walked away extremely, and again, I had told my whole story in the first episode, but I came out extremely lonely. I felt like I really just didn't walk away with any friends in that business. And that's because I went about that business, the wrong way I went about it in a competitive nature. I lost my passion for it. I was working really hard to only build my clientele rather than take care of the clientele that I had. And although it was a successful business, I walked away extremely alone. And that was why I walked into my next business and my business coaching with the goal in mind that I was going to change that. And two weeks after I let go of my first business, I went to a week after my wedding, to which everyone thought was absolutely crazy.
I went to a women's event and it changed everything for me. And I met so many women that made me realize that I was capable and I could do this. And though there has been lots of bumps in the road, and there has been lots of ups and downs. I am here now to you guys and saying it is possible. And I want you guys to know that you can do this no matter what phase you are at, no matter if you're feeling stuck, no matter if you're feeling maybe lost or unsure, or you're having negative thoughts about where you're at, and you're worried that you're going to have to go back to your nine to five, or you're never going to quit your nine to five or whatever it is. I want you to know that it is possible. And there are other people just like me out there that are willing to support you and help you through this process. So thanks again, you guys for listening. And I am so excited to hear from you guys and know where you're at, because I think it's so important. And I know that each and every one of you can do this and I believe in you. So get at it, figure out what phase you are in and I'm ready to see all of you grow. Thanks again, guys.
Thank you guys so much for listening to the Abundant Entrepreneur Podcast. I am so happy you tuned in today. You can take a moment to share this episode with someone that needs to hear it. That would be amazing. Also, if you could head over to iTunes and give me an honest review, that will help me in making this podcast even better for those on their entrepreneurial journey. I want a completely honest review from everything you like to what you want to hear more, because that will only help me make this podcast even better. Again, thank you for tuning in and I'll see you next week.
Episode title: EPS: 7 - Shining Light During a Dark Time with Lauren Quirke
Episode summary introduction: On today’s show, we are talking with fellow TAES speaker, Lauren Quirke. We dive into how to be a shining light during this dark time and bring more gratitude into our lives. Lauren shares with us how to find the beauty in all of these negative events. We also talk all about how to best utilize this time we were given in our lives, business, and family.
Resources mentioned in this episode:
- Lauren on Instagram: https://www.instagram.com/lauren.quirke/
- Rich Soul Radio: https://podcasts.apple.com/au/podcast/rich-soul-radio/
- Rich Soul Squad: https://www.facebook.com/groups/1172726359567849
What is TAES?:
The Abundant Entrepreneur Summit 2.0 is a 3-Day Virtual Women's Event held November 12th, 13th & 14th hosted by Kamille Cawley. Lauren is one of the incredible guests who will be speaking at this event.
Episode transcript:
Lauren:
This is a time for us to really go inside ourselves. So when you're sitting there and you're like, Oh crap, I can't go to work today to the job that I'm not even into, get amongst personal development. I mean, get amongst working with your soul, connecting into your body, start learning how to meditate, start learning how to, to find your center and to listen to your heart and your soul.
Kamille:
Welcome to the Abundant Entrepreneur Podcast. I'm your host, Kamille Cawley, two time business owner, fitness expert, connection strategist, creator of the Abundant Entrepreneur Summit, wife, and fur mom. Each week, these episodes are filled with stories, strategies, and expertise given by guest entrepreneurs from all across the world, as well as bonus episodes, from me, that will energize, empower and support you in your journey through entrepreneurship. Get ready to elevate your vibe and captivate your tribe. It's time we connect to our message, step into who we are truly meant to be, and become more abundant in life and business. Who is with me? Let's get started.
Kamille:
Hi, everyone. We're so happy to be back. I have my good friend Lauren here, and she is going to tell you guys what she does, but today we're going to be talking a lot about what's going on. How we can make the best of what is happening in our world today, because we're all going through this right now, and it's a tough time, but there are things that we could be doing. And there's a lot of things that can be manifesting and working on. And Lauren is a great person to do that. So tell us a little bit about you, Lauren, cause you are like, you're so good at this. So go.
Lauren:
Well, thank you so much. Thanks for having me. I'm so excited to be here. So my name is Lauren Quirke. I am the founder of Rich Soul Revolution. I basically help women to take a more holistic and soul driven approach to their business and their lives as an extension. I, yeah, I have a podcast and all that, but at the moment I'm really focusing a lot on helping people to really activate their light and shine that into the world because of what dark times we are in. And yeah, so I'm just, I'm happy to be here and jamming with you.
Kamille:
Yeah, absolutely. So like you guys said, she's very, very good at bringing the light to situations in general, but we obviously know a lot of you are going through a hard time. It's a little bit scary. It's a little bit, there's a lot of unknown with what is going to happen, how long we're going to be away from jobs, how long we're going to be stuck in a quarantine situation. Lauren is actually not here in the United States where most of my people are. Where are you at? Tell them.
Lauren:
I am in Australia where things aren't so crazy. However, we are in this weird state of limbo. Like will, we won't? Like the schools are still open at the moment. And around the world, most of the Western world has essentially shut down, but over here in Australia, we're a little bit behind. We are like I just, I just saw a news article before I got on and saying that they would, they were telling us to distance ourselves from our children, which is so impractical because I mean like how, like, I dunno, I just had this image of these children wandering the streets with a little knapsacks while the parents we're like stay out. Yeah it's just not practical. Dirty faces cause like there's no one to wipe the gunk off their face, but yeah. It's crazy just to see what's happening around the world. And as an energetic being, and as someone who, I'm highly intuitive, I have access to my psychic powers and all like my intuition and I get really strong downloads from the universe telling me that it's going to be okay, so I'm not stressing. I'm more worried about the impact that it's having on the global consciousness. And I feel like it's a really important point to point out here that we, this is the awakening that's been, it's been building up for so long. And it's, I heard a reference to the day that said this is the freight train. This is a freight train that you get that little knot in your stomach that's like, it's time to wake up. And then you get it's a little bit louder. It's time to wake up. It's time to wake up. And over the last decade, there have been lots of people awakening their consciousness and their spirituality. And so were maybe not people who are in that position, maybe aren't feeling the wrath of this as much, but this is a global awakening. This is literally, it's like the freight train is coming through and it's like, you're not going to listen, well here is the big impact that you need to wake up and realize that your soul needs work and we human beings are spiritual beings. So we need to really connect within ourselves. So this is a great time to do that as well.
Kamille:
And as Lauren and I were talking before this, we were saying that, although we personally may not seem so panicked or freaked out by the situation and we seem very grounded right now, we feel that it's important for us to help those that are feeling lost right now, not motivated, unsure of what's going on. Maybe even like really pushing back, because they just don't know what to do at this point. And we're understanding of that. We are not judging that just because we are certain and we feel okay with what's going on. We understand that there's some push back in your own mentality, anxiety, panic. There's so much that's going on. If you're watching the news you will automatically be panicked and try to stay away from that. Especially the first couple hours of your day. Just maybe we were also talking about, obviously I wanted you to go into what you think is something that would be, especially for, I have a lot of entrepreneurs that are here and some of them, they still had nine to five or some of them work full time, but they're still feeling a little like lost in what to do. What should they focus on? What is going? What is your idea of something that they feel they could start working on now to make them more grounded and get back into their flow of work, back into what they were doing before all of this happened?
Lauren:
Yeah. That's a great question because we, at the moment we're all kind of floating up in the air or like what's going on. Everything we've ever known is like just crumbled in, in two weeks. I mean, Kamille and I were talking literally like two weeks ago and like there was, it was in the background. We knew it was there, but it literally didn't even come up in any of our conversations that we had because it wasn't that big a deal. And now speaking, it's like the world's just going crazy. And it's like, borderline apocalyptic, where you go to the supermarket, you can't even buy essential things anymore or non essential things. But I think the most important thing to do right now is understand that this is happening, like for you. This is everything is shifting. Everything is changing and there's nothing that we can do to control that. So when you can surrender to that and just go, okay, I am here, you are here. Like you have a purpose on this planet. Otherwise you wouldn't be here surviving this. You wouldn't be here working through it. This is something that we were all sent here to experience, and this is going to help you grow. You don't have a choice in that. Like, I mean, you could resist it, but like none of us have a choice we are going to, when this is all over, we are going to wake up and the world is going to be a completely different place than it was before. And like the likes of 9/11, when that happened, the world is a very different place, post 9/11 as it was before it. So it's the same kind of thing on a larger, more global, more collective scales. So what you can do really, to ground yourself is to surrender at first to let go of that, because that isn't going to serve you moving forward. And this is a time for us to really go inside ourselves. So when you're sitting there and you're like, Oh crap, I can't go to work today to the job that I'm not even that into, get amongst personal development. I mean get amongst working with your soul, connecting into your body, start learning how to meditate, start learning, how to, to find your center and to listen to your heart and your soul, like learn that. Cause it's something that does take practice. It's something that does take a lot of time. So while you have the free time, instead of sitting there and bingeing on, the latest Netflix movie and things like that, because guess what, like all that stuff shut down too, that stopped filming that, like Hollywood they've stopped filming all the things they had going on. Like all the studios are shutting down. So eventually like this goes on long enough, there's not going to be any new content in that space for us to consume. So start, but guess like we are in our homes, all of us leaders out here in our homes, creating content for you, showing up for you. So consume that and find ways that you can, can really connect into your soul because moving forward, you are going to be a different person. The person next door is going to be a different person and everyone is going to shift. So you get to decide now how that shift will happen. Is it going to be for the better, or is it going to be the, the worst? So yeah, you get to decide and ways you can do that. Like I said, I'm meditating, I'm dancing to really remove that stress and that our bodies hold onto so much of it. The other night I went to a healing and we, it was really strange cause we thought, Oh, maybe there's going to be like the four regulars there. And it has never been so busy. There were like 25 people there. And I was like, that's just such a beautiful insight into humanity where we're, like in times of panic and worry, we're all showing up. We're all showing up for ourselves and it's not, we're showing up for other people, we're showing up for ourselves. And I went to that healing so that I could show up in a bigger way for the rest of my community, for the rest of the collective. So yeah, it's just about deciding now who you want to be like, do you want to be scared and timid and hide or do you want to show up as a leader? And I know the women listening to this, you, you have a call, you have a calling right now and whether you've tapped into it or not yet you have this calling to show up in a bigger way and you had it before this. So don't let that. So would that be overshadowed by what's going on? Because this isn't, this isn't a permanent thing. This is something that's temporary. And on the other side of it is so much beauty. You just have to work through that.
Kamille:
I loved that you said two things that we need to surrender to it because it's going to happen. It's happening. It's happening no matter how we feel about it, what is going on inside of us right now, it's going to happen? So the best thing we can do is try to adjust to it and make the best out of this situation. And I liked the other part that you said showing up for ourselves because right now you get that opportunity. A lot of times you're showing up for other people. If you are going to a nine to five, still, you have to go show up for your boss and all your other coworkers. If you're showing up online, a lot of times you aren't just showing up for you. You feel like you have to show up for everyone else. Right now, you can show up for yourself. You can show up and show what you have, what value you have as a business owner, as an entrepreneur, as the side hustle that you've always wanted. And just someone that's online. If you just are someone that feels like you've always had a passion for something, even if you're not trying to make a business out of it, this is your time to truly show up for others and show them what you have inside of you. And I've seen a lot of people kind of crumble underneath what's happening. I've seen business owners that I've dealt with that have been pushing so hard in business right now. And I want to tell you guys a little story of it's not long.
Kamille:
It's just, I have a business owner. She has been working. She was my client for a little while last summer. And she's been working so hard to get her business off the ground. And she is currently stuck in a different country, away from her family and her boyfriend, her boyfriend of like six years. She is currently stuck in another country. Can't fly to him. She's stuck in Canada. They won't let her fly out. She's been stuck there for, she was there on vacation, is stuck there. Has not been able to go home for almost three and a half weeks. And she has no idea, no idea when she gets to go home. So when you're feeling like you're stuck in your actual home and you're not doing anything about it, there are people out there that can't even go home to their families right now. There are people that are stuck in areas that they don't want to be, or in actual quarantine. In actual quarantine, away from their families, not being able to touch a single soul. So in this moment, you are truly blessed. You are blessed. We're blessed in this moment. I know it's hard to see through all of the thick layer and everything else that's out there. But if you are truly blessed in this moment to be, I am blessed right now to be in my home office, knowing my husband's going to be here, my dogs in the other room, you know. I am blessed with food and everything in my cabinets. I am blessed right now. During this situation, I can now step up and be there for you guys when other people don't even have that opportunity, can't even be with their loved ones at this moment. So I know it can be hard but I don't know how you feel about that. Because when I heard that story today, I was about to cry for her because I felt so bad. She's like a 26 year old woman stuck during this time in a country, she doesn't even know.
Lauren:
Absolutely. And you know they had the other day they had on the news or a current affair, which is like a breeding ground for negativity, really. Like I never actually watched it, but it was on before, like a show that I wanted to watch. And I was like, whatever, my mom was watching it, we were kind of like, this is like just a disgusting thing to be watching, but whatever. And they had a woman who was like a reporter for the show. And she'd been over in New Zealand, which is like a four hour flight. It's not like it's like an extended state of Australia. And they sent her, she got back home and she got on the last flight before they shut down like the borders. So she was on like the lot, they had 24 hours to get. They gave him 24 hours to get home, which was impossible before the, before the court, the 14 day isolation which I find really strange too. Because they're still getting in taxis. They're getting out of the airport, going into taxis, going to their hotels or their apartments and still coming into contact with people. But anyway logic has definitely gone out the window in this situation. So that's what it is. But and she was even saying that she, they had a two year old daughter who didn't travel with them because they went on like a romantic weekend away before like the hit and they then had to go back and, and quarantine, but they were like, well, what do we do with our two year old daughter? Like we have to be away from her for another two weeks. She's two. She doesn't understand like, sorry, there are so many stories. I saw a story of a girl who came over to Australia to visit her family. She was living in LA, she's an Aussie girl, but she was living in LA with her puppy and everything in LA.
Lauren:
And she came over for like a week and got stuck here and now she can't leave. And now like her puppy is on the other side of the world. And even though like that's not, it's still, like someone who needs her, it's a soul that needs her now she's going to try and work out a way to get that puppy looked after longer. Because she had to be like a kennel and you like, you can't afford a kennel forever. And it's just, it's crazy. And there are all these little stories. I have friends on Facebook who are, who were living in Italy, who are contemplating, escaping, running to another country in the middle of the night to get out of there, to, to come home. And it's just, it's just wild, but what you can do, I love what you said there. Like, what you can do is just find some things that you're grateful for. Find the fact that you have a roof over your head, even, yet it's inconvenient to have to stay in that. And that's the only place you could be for the next God knows how long. But guess what, at least you have a roof over your head. There are people out there lying on the streets right now who are the most vulnerable, who are the most forgotten, who are the ones who are going to suffer the most and were over here freaking out about bloody toilet paper. Like find things that you can be grateful for. This is a great time to cleanse, and this is what this, this is what this whole situation is. It's a cleansing agent basically. first of all I know in our country we had, chronic bushfires for six months. Like our country has finally stopped burning. And then we had really bad floods after that. And then after that we've had this. So it is literally that the earth like mother earth is, she's cleansing. And with that comes comes us as well. We have to cleanse as well. We have to purge. So take this time to go through your house and cleanse anything that doesn't belong there, put it up in bags, put it in your garage or wherever. And then when, when you can leave, get it out of there, remove it. It doesn't need to be there anymore. So, and, and bless it, sends it off to somebody else who needs it, but just finding little practices of gratitude, just, taking a moment to just go I'm here. Like I get to be here today, even though it is just in my house and my kids are running around driving me crazy and I can't wait for them to get back to school. And like I wish I could just focus on my work or, I wish I could just do the thing I wish I could. I can't believe I'm saying this, but I wish I could go to my nine to five job or whatever, you know? So really just focus on what you have available to you right now and be grateful for that because people aren't getting that, that opportunity, people have died from this virus and I'm not saying that to scare you, but I'm saying that to say, get some perspective of like, Oh, what, like you, you have to stay inside your nice warm home and be safe. What a problem that is, you know?
Kamille:
Yeah. I agree. Like we, and that's why I say like, just be grateful. I think that this is the perfect time for self awareness to take some time for self care, self understanding. you have this time, you have this time at home, you know?
Lauren:
It's a gift. It's a gift. It doesn't look like that. It's a gift wrapped in really shitty paper.
Kamille:
And like, you can actually figure out like, I, before all of this happened, I had so many like women that would come to me and say like, I just can't focus. They don't know there's so much going on. I don't know. I don't, can't find clarity in what I need to do. This is your time to find clarity. You get this opportunity. And yet again, I understand it's in the wake of some bad stuff, but you have the opportunity to sit down and really get to know yourself and understand yourself. And I promise you whatever you had pending in your business, or what you were trying to do is going to be 10 times better because you've had this time. And I think that it's so important. Like I said, I understand that some people are maybe not feeling motivated. I heard people are feeling unsure how to do content right now. And I get that. I get that. This is just tough. This is like, we all are trying to figure out how to navigate through this.
Lauren:
And were not coming from a space of, we have all the answers.
Kamille:
I always want to talk about it because I feel like this is the main subject, but then I'm like, I don't want to be talking about the Corona virus 24/7 on my Instagram or my social media. And so I've been trying to figure it out myself on how to navigate. But all I know is that I have had the time to sit and say, okay, well, how can I come forward? And be like you said, just like this shining light, this leader for people that are truly, truly dealing with real stuff and really held back in this situation, because that is the opportunity I have. I don't have all the answers, but I just know that I can give something. And I've been at, if you guys follow me on Instagram, which I'm sure you all do, I've been giving out just workout programs and doing little workouts everyday. It just gives people some motivation, telling them how to get up and kind of go through a morning routine just so that people don't feel like it's over. It's not, it's not over.
Lauren:
This is the beginning. This is just the beginning. You guys, this is like, there's so much possibility and opportunity here. And you just have to open your eyes and your heart to see it.
Kamille:
That's true. I really want, I think mainly the reason I'm doing a lot of these calls and Lauren's an amazing person to have on here. But for me, I know that this is our time, especially for my online entrepreneurs. And I know that a lot of you that follow me, this is your time to thrive. Really? It is. I'm not saying to sell. Lauren and I were talking about, this is not the time to go, maybe push programs in people's faces. This is your time to truly show yourself, show who you are, educate people, help people, support people, because I promise you the moment we get out of this, if you helped five people, every single one of them is going to remember you, the moment that everything goes, not back to normal, but things start getting back into a routine. People are gonna remember that person that helped them through their anxiety or their motivation or whatever it was that kept their smile on throughout this whole situation. And really just helped people. And this is your opportunity. This is your opportunity to step up and thrive through this situation. And tell them a little bit about the masterclass you're gonna be doing on Sunday.
Lauren:
Yeah, so on Sunday, it's going to be 9:00 PM Sydney time. So that will be I'm not sure what time it will probably be in the morning, but there's going to be a replay anyway. But basically I had this, like this idea, this download that I wanted to really show up and give, some really good value around how to thrive in this uncertain time, because not only is this an uncertain time, but this there's nothing to say that in 10 years time or five years time that there's going to be certainty. We can't rely on the status quo. We have to be ready. We have to, you know I guess, proof out our businesses for these things. And if this can happen once it can happen again, you know whether it's the stock market crashes or whether it's a depression because of the financial strain, like, it doesn't mean that because the virus might be over in the next year or two months. Even if things change and they're not going to go back to the way they were. So how are you going to, damage proof your business so that you can thrive. So basically what I put together is a one hour training where I'm going to help you to, to do the marketing for your business. I'm going to help you to show up and teach you how to show up at this time, because it is a little bit of a gray area where it's like, how do I talk about my business? And there's a lot of guilt around it. There's a lot of shame. There's a lot of like, Oh, I don't want to, like, what do I say, how do I approach this? Like, how do I, how do I show up and how do I, how do I make money? But like I'm not saying to put all of that on hold at the moment. Actually I'm not saying that at all, because I'm about to launch a program. I set the date for April 1st and I've had people sign up for the waiting list. So it's not about but I truly believe that the reason that they've been signing up to the waiting list, I haven't been pushing that product. I've been talking about how, like coming from a space of service. So that's, when you can come from a space of service, maybe it's giving away your program, at a cheaper rate or it's, it's, you know doing some free master classes, like what I'm doing to give value so that you are coming from a space of service because not only will that help you to, build your reputation and to really solidify your reputation in the online space, but it's also going to feel good.
Lauren:
It feels good to give, it feels good to give. And even if it's just something little, maybe it's just jumping on a five minute live and saying Hey guys, how's everyone feeling. Just tell me how you're feeling. I'm here for you. I, this is a safe container and I just want to know how everyone's coping. And then when they say, Oh, not great, I'm feeling really anxious. It's like, I'm here for you. I love you. And just know that you're okay, that you're safe and that you're supported and just exchanging that human connection in whatever capacity we can at the moment, because we are social beings. We are here too, we are tribe members and, for centuries we've lived in tribes. And now that we are segregated, it's like well we actually need that. So driving this uncertainty is it's just a masterclass that I've put together. There's no sales pitch attached. There's no, I'm actually giving away a free mini course that I put together about activating your lights so that you can, in this dark time we need more light. The more light we have, the less darkness there can be. So it's just about activating your own light and whatever capacity it is that you are showing up, whether you're, like a personal trainer or a coach or an online business person, whether whatever it is, or maybe you just have a nine to five job, and you just want to show up for your kids. You just want to take the burden off them and just shine your light. And this isn't just for coronavirus or the current situation, but it is something, a tangible tool that you can take forever. Because like I said, this might not be the only disaster that we live through. This might not be the, and it already isn't. I mean, we were all alive for 9/11. We were all alive for, the Bali bombings and terrorism throughout the years and natural disasters. And, just a few months ago, half of my country was on fire. So, we survived that we will, we will survive this, but it's about giving right now. It's about what I can give? What do I have to give? Maybe it's volunteering. like I know you guys can't really do that, but maybe it's making up some meals and then finding a way to deliver them to, to, some senior members in your community. Maybe it's just donating some cans of food that you actually don't like that maybe, like your husband bought some like the wrong tin of tomatoes or something.
Lauren:
And it's like, well, we're not going to eat this. Let's find a way to get it to someone who will. So it's just a way of finding a way of standing up and saying, I'm here. This is what I'm doing. And it's not going to stop because if you people need certainty right now. So if you have a business and you're like, I don't want to show up because I don't want people to take it the wrong way. Guess what? You're actually doing them a huge disservice, because people are looking for you right now. They have never needed you more. They have never needed you more so show up and it doesn't have to be perfect. It doesn't have to, you don't have to have this awesome. thing put together, I mean, I put together this, this masterclass, I had the idea two days ago, I put together the sales page, but the information page in a day. And I was like, well, that'll do like, and people were signing up to it because they need it. And I asked my audience, I said, Hey guys, what would you rather, would you rather A, B, C or D? And I had a, D was like all of the above. So I ended up putting together two things and I'm giving it all to, I'm just giving it. It's not, it's not mine to have. It's just knowledge and love that I have to give. So it's,
Kamille:
I think that's amazing. I mean, like you said, there, this is, this isn't the first time we've gone through. I mean, I worked in the real estate market. When we, when we here, we're going through like that huge lump in 2000, 2008, where people couldn't sell anything. And like, there's always, there's always going to be hard times. Like we're going to go through this. Maybe it's not all the time. And we've been lucky that things have been getting better, and this is a big one. And, and, but we will go through, there will be things in your business that this happens. And we have to have a certain mindset when we go into this is the perfect time. And even if you don't feel like it, especially if you are right now just tough, tough, you're just stuck. You're stuck hard right now. And you're like, I just can't. I just feel like I can't even show up for my people right now because I do it'll hurt me. Then go be a part of something like Lauren's class and her master class is great, just like I said, this is a perfect time to work on you as well. I'm not saying you just have to be, you're going to be a better mom, wife, husband, whoever you are. You're going to be a better business owner coming out of this, working on yourself as well. So if you are really just stuck and I know some of you really are, it's really hard, not all of us deal with this kind of anxiety and panic the same way. And I understand that. And if you really feel that way, then you guys know I have a ton of support groups. I actually started a support group just for this. Again, this is one of those situations that I'm going to say, you are not alone. Obviously you are not alone. We all are feeling something. Although I, yes, Lauren and I seem a little more grounded in this situation. We're still dealing with things.
Lauren:
We're still human. Like we still have feelings.
Kamille:
I mean, there's fears, obviously like my husband is still going to work right now. And I fear that like, he's, I mean, I still have natural fears. I mean, I know that, but I'm just not panicked about it. But if you are, this is a great time for you to join a group, go to a masterclass, be a part of something, and you can be totally not present in it, I mean, not there. You can keep yourself silent, but just be present in it, just be there so that you can, you can truly just take in and help work on these situations. Because again, these will happen again. And I knew someone who you are so strong and you are capable of getting through this. And I don't want this to hinder you because I know that so many of you can come out of this situation stronger and better. Like, I know that somebody who could actually maybe say they say to you, Hey, okay, we can start in your nine to five again. And you're like, screw that. I spend the last two weeks building my business, you know? And like, I'm ready to go. Like, I'm ready to go full into my, my online business. I don't even need you anymore. That feeling is something. I walked away from a nine to five job. I mean, I know what the feeling is to be like, I don't need you anymore. So, I mean, this is, again, this is your time to just kind of at least find your spot, go to masterclass, join one of my support groups. I'm not charging anything for my support group. It is literally just a safe place. Like you said to talk, let's just all hang out. Like I said, and then also it's funny because I have a I have my mastermind and we met on Monday and these women I've been, I've had a mastermind with for months and months, but they're like, here's some other stories, it's just, that's what I'm saying. Like, I was feeling bad for myself and I'm just like, no, I gotta get toilet paper. I'm mad. And then I think like, I think about everyone else and what they're dealing with. And I'm like, Oh my God, I'll deal with it.
Lauren:
I heard that Kansas has shut down their schools for the rest of the year. Yeah. Because a friend of mine who's in my mastermind. She was telling me yesterday that she was like, Oh, and she's a photographer. So she was like, Oh man, like, I don't know. I don't know how I'm going to my business and stuff because it is something that she has to like to go out. And, but now the interesting thing is now cause I'm putting together, I'm about to launch a master, like a membership site. So now she was like, I'm thinking of doing a membership site for the branding side of my business. And I was like, see, it's something that you've been thinking about beforehand, but now you can actually focus on it. And if your kids are at home, this is a really great time. Like mothers, we really struggle with, especially, mothers who are entrepreneurs. We really struggle with that guilt of like, I have to be here. I have to be here. I have to be this for this person. I have to be this for this person. And like take an hour away and focus on playing with your kids. This is the chance. This is your chance to, it's just an extended weekend. Enjoy it, enjoy this time. Instead of being like, Oh no, like I've got to work on my business and I've got to post this, all this content, like maybe spend an hour a day doing that and then enjoy having your kids around. Because before too long, they're going to be grown up. they're going to be doing their own thing and you're going to be like, man, remember that time that we were locked inside for two weeks. And I just spent the whole time on my computer or just watching Netflix and dreading that time. Like I get it like a year is a really long time. And obviously there's going to have to be some sort of solution in that instance where it's like, well, how are they at? like how are they educating the children? But cause it can't all fall on the parents either, but maybe this is a really great time for you to try homeschooling, that's something that I've actually been thinking about before this. So when they inevitably lock down the schools here and shut down the schools here, I'm going to be using it as a time to trial homeschooling for my children to see how they, how they go with it and how, how it works in our family.
Lauren:
So it's like, well, it's just another opportunity for you. It's just another way to see if it works or not. And then, yeah, I know. I already know that I'm going to get really frustrated with them because like, as much as I love them, I do like to have some space from them. So I get that. But it's about finding time. So when they go to bed really consciously go, okay, well now I have an hour to myself to, get on and watch a master class or to, YouTube some personal development or, scroll my social media and unfollow anyone that's causing mass hysteria. And anyone who's saying, like the sky is falling, just unfollow them. They're not gonna, like they're not even going to notice. They're too busy, like worrying about the end of the world. Like they're not, they're not going to care, but stop, find, follow, find people to follow who inspire you, who, who are teaching the things that you want to learn right now and use this time to, to grow. And then, these are the ashes we are, we are sitting in the ashes right now. We are the Phoenix's ready to rise and it's just about getting ready. it's just about getting ready to rise from the ashes. So, right now we are in the burn stage where, and we're searing off all the stuff that doesn't serve us anymore.
Kamille:
I, it's been raining in California. It rains like three times a year. And I was saying that the other day, if someone was being, like, Oh my God, the rain is just a symbol of how the world is just like, it feels like it's just a cleansing of like, everything we're just not supposed to have here anymore. Like, it's just everything, like you said in mother nature is just kind of telling us, like, we need some kind of change. We need something. Maybe this is a drastic thing to happen, but like you said earlier, people complain about their 9-5, well here you go. Like, here are your opportunities. And I was like, like I said, here in California, it never rains for like a week straight, like a week. And it's supposed to rain on like I said, never rains that long here. And I was just like, it's just something for me. It's just like, kinda like cleansing everything away is all done. And all of it goes away. Like the world is just gonna be so much cleaner and perfect for us to just go out there and conquer it and that's just like how you feel about the rain right now? And someone said something so negative. They're like, you're weird. And I was just like, but that's how I feel like I just can't see. I don't want to see, like again, I'm not being ignorant or oblivious or naive, but I want to see the best outcome out of it. I hope that families and people that are sick that are quarantined, they do get better. I hope that all of that does, unfortunately people have passed from it. But now that we are doing what we need to do to make sure no more, not more get sick. And hopefully this will be that moment that everyone kind of just comes out their doors. I almost feel like it's going to be a movie, like where the birds are going to be chirping and the sun is going to come out. I just feel like that's what works and you want to be so excited in such a good place for that. That's what I want to be. But now that happens and yes. Am I going to get a little home crazy? Probably. Yes. I mean, I'm someone that's used to going to the gym, going to yoga, getting out. Like I am, even though I work from home, I still get myself out. But like even my walks with my dog, I've appreciated so much more these past couple of days. It's so weird. Like, I'm like, at least I can still do this. like, no one's getting near me. I felt so good. Like the sun came out for a little bit. Like those are just moments that I just want people to like, appreciate. So surround yourself, like you said, there's going to be a lot of negative people and a lot of negative stuff. Getting set out there, surround yourself with people that are going to keep you positive that are going to keep you pushing forward. Getting through this, not sitting in a hole, a panic this entire time. Again, we don't know how long it's going to last. I know that's scary, but do we really want to be sitting in a corner the entire time wrapped up in our toilet paper? That's not where I want any of the people that I have any sort of poise to. I do not want you sitting there. So I know that like you guys go to Lauren's masterclass, I think it's going to be amazing. Anything else you want to say that you want to share with anyone? Any little insight to tell them. And obviously I want them to, I'm going to put your masterclass information. Anything else you'd like to tell everyone before we go?
Lauren:
Yeah, I think, we don't know how long this is going to go for. We don't know if this is going to be a two week thing or a six month thing, and we are going to be forced to face parts of ourselves that maybe we've hidden from that we've shied away from the shadows within ourselves. And my biggest tip to you is to, in order to invite the light in is to, to work on those shadows, like take this time to work on the shadows, you know? And when, when fear is coming up and when you're, when you're feeling overwhelmed or uncertain and all these negative emotions, like think of all the times that you felt that and work on removing those feelings. And the reason that that Kamille and I are able to, to show up in this capacity is cause we, we started doing the work and we, I guess we were fortunate in a sense that we, we, we didn't we didn't have the freight train come and smack us in the face and say, well, you don't have a choice now, but maybe you were in that position where you're like, Oh my God, like, I've just been listening to these women talk. And I wish I could have more of that view. And I wish I felt a little bit safer and supported in this time. Well, you guys can come to us, we're here for you, we're not just, we're not just supporting ourselves. We're not just, you know we're not just here for ourselves and this isn't in the interest of showing up for our businesses. This is showing up as, as humans and showing up as part of the collective. And it's, it's all about coming together. So you feel, you need the support, you feel that you need just someone to talk to just come out and reach out to me or to Kamille. And we're, we're so open to helping you with our hearts and we have so much to give you guys. So, come to my master class, come hang out, come get my free mini course. I'm not going to pitch you anything. I just literally want to give you guys some love and some support. And if you, if you can't make the master class and you just want to reach out personally, you can just, I'm sure Kamille will share my details with you. You guys can just come and come and talk to me. Like, that's what, that's what I'm here for. Like, I know that, I don't think that I was here for this. Like, I don't think coronavirus is this, like, this thing that was like in the stars that, like, I think that it's it's the way that the world was going, was like getting a little bit crazy. So like we had to have a shift. So, but we, as lightly as we have, we have been training for this our entire life, without even knowing about it, you have been building up to this point, your entire life and in past lives as well, without getting a little too woo woo, like we have been building up to this and you would not be here. You would not be present. You would not be in this space in time if you weren't able to deal with it. So there's lessons here to be learned as lessons and there's things to be there's things to be, to be learned and to, to adopt here. So just be open, just be open to letting the lessons and the light come in.
Kamille:
And I think there's going to be moments of being uncomfortable. You're going to be in your home, in your own silence at certain points. And yeah, there's only so much TV and stuff that you're going to be able to watch, or it might not. Those shows might not be going again and there is going to be uncomfortableness and it's going to be, there's going to be moments, but these are those moments. Like I know for me, I'm someone that hated to deal with those moments. I did not want to go to meditation or classes where I would have to think of these things. And like you said, it's taken practice. And for me and you, luckily we've been working on these things for a while now and it's come as being entrepreneurs that we've had to learn to deal with this because we would have never been able to even make it this far, if we didn't, and it's going to be uncomfortable with the uncomfortable, it's going to be the greatest part of it, because you're actually going to come out so much stronger and you have so much growth from those uncomfortable moments. I even suggest having those moments, sit in silence with yourself and maybe a journal and or light music, light meditation music in the background and just sit there and see what thoughts come to you. Are they all negative? Do you really need to just sit down and like, be like, okay, wow. Like everything that's negative or do you have things in the back of your mind that are like, trying to tell you you're good, you've got this. those are the, that's what everyone's always telling you journal, meditate, all that stuff. That stuff is what this, this has come down to is like, now you get to do that. And it's good. Uncomfortable is good. So uncomfortable is good. It's scary as hell. And it's awkward and it feels hard. And I'm someone that's like, woo on the go all the time. And like, it's hard. It's hard to do it, but you have to, you have to do it. And it's the perfect time. It's the perfect time we've been on this forever. We can always talk forever. So anyways, I will put all her information, the masterclass information, make sure you go join, my husband's home so my dog's going nuts so I better get off. So yeah, you guys, I'm going to put all the information. Be sure you reach out to us. We're here for you. I know it's weird to reach out to people you don't really know sometimes, but this is, this is the time you can't go. You can't go down the street and just go to Starbucks and hang out. You have, you have to do it online right now. And this is that moment I call it being the zoom calls, being a lean on the shoulder kind of situation right now so come join us and thank you so much for being here, Lauren.
Lauren:
Thanks for having me, it's been so much fun.
Kamille:
Thank you guys so much for listening to the Abundant Entrepreneur Podcast. I am so happy you tuned in today. You can take a moment to share this episode with someone that needs to hear it. That would be amazing. Also, if you could head over to iTunes and give me an honest review, that will help me in making this podcast even better for those on their entrepreneurial journey. I want a completely honest review from everything you like to what you want to hear more, because that will only help me make this podcast even better. Again, thank you for tuning in and I'll see you next week.
Episode title: EPS: 6 - Legal Education from Lawyer & Business Coach Elena Favaro Viana
Episode summary introduction: On today’s show, we have Lawyer and Business Coach Elena, who educates us on a Sole Proprietorship vs LLC. As well as her steps to starting a business when it comes to contracts, waivers & more. She explains the importance of being covered even before your first client. Elena even shares with us something extra we can incorporate into our business protection to help when we’re sharing testimonials publicly.
Resources mentioned in this episode:
- Elena on Instagram: https://www.instagram.com/wheredidshegonow/
- Book a Free Consult with Elena: https://calendly.com/elenafavaroviana
Episode transcript:
Elena:
There are a couple of things that you need to always have inside your one-on-one contract. So that's going to be expectations. That's going to be what you promised to deliver them. So do you promise that you're going to give them a meal plan for them to lose weight every day for five days? Like, what is the thing that you're guaranteeing them? Right. And what kind of expectations can they expect?
Kamille:
Welcome to the Abundant Entrepreneur Podcast. I'm your host, Kamille Cawley, two time business owner, fitness expert, connection strategist, creator of the Abundant Entrepreneur Summit, wife, and fur mom. Each week these episodes are filled with stories, strategies, and expertise given by guests, entrepreneurs from all across the world, as well as bonus episodes, from me, that will energize, empower, and support you in your journey through entrepreneurship. Get ready to elevate your vibe and captivate your tribe. It's time we connect to our message, step into who we are truly meant to be, and become more abundant in life and business. Who is with me? Let's get started. All right, guys, we are back again and I have Elena. She's from Canada and she is a Lawyer and Business Coach. I am so excited for this call you guys because the fact that we have a lawyer on, and she's a lawyer for entrepreneurs and online coaches so I know that you guys have a million questions when it comes to that. I know I did when I was first starting my business. I want Elena to tell you all about herself, but you guys get ready for an awesome call. Elena, go ahead. Tell everyone how you got into business and all about you.
Elena:
Hi everybody. I am so excited to be here. Thank you so much, Kamille, for having me. Let's just jump right into it. So yeah, I am a lawyer for online businesses and online entrepreneurs and coaches. So that's like what I specialize in, how I got here is a bit different. So my background is I used to work with international law. I used to work for the United nations and the international criminal court. So it was doing that for about seven years and then started getting a little homesick, decided it was time to come home and fell in love with entrepreneurs and the online world. I also realized that there aren't a lot of lawyers for you guys. And so I realized I had to do that. I had to niche and really help you out and make the law accessible and fun because at the end of the day, law's just a service. And so it has to be easy, fun and simple. So I really pride myself on having a heart center practice. Absolutely everything I do is based on education and transparency. You're not gonna have any hidden fees when you're talking to me, like that's not anything I believe in, like it's just open, honest and transparent and getting everybody legally protected. So that's something I really believe in. And I am excited to talk to you more about it.
Kamille:
I know that sometimes it seems a little scary to reach out to a lawyer. It seems like the big scary word, it seems like there's so many things you don't know about. Especially if you've never been in that realm, but it is so important to get educated and speak to someone like Elena. Because you could make mistakes in your business that you don't want to and then you won't be protected. So we had been talking about, you know, where people should start because a lot of people think that they should just get their business off the ground, get it running, and then worry about all the contracts and all of that. I'd love to hear what you have to say to people online or in person when it comes to their business and getting themselves covered.
Elena:
Absolutely. I think first things first is a business's only really born and officially created and held together by its legal structure. So the day that you register a domain should also be the day that you registered your business. And I see a lot of people feel that they're not going to really do anything with the legal stuff until they get a client or they make a little bit of money or they hit that income bracket that they're trying to accomplish. And then at that point, maybe they'll think about legal if they do, if it becomes a priority or even if they have time for it. And I'm honestly going to tell you, that's, it's already too late because anytime you spend even $1 already in your business, you're putting yourself at risk. So I think it's super important that the day you register your domain, the day that you're like, okay, I'm changing my Instagram handle to whatever it is, business related. That's also the date that you should get your legal stuff together. It isn't something you do later. So I would say that's the most important thing, and it doesn't have to be hard. There are really simple ways to do it and so maybe we'll just talk through like the first step you should do. So the very first step is setting up a business structure.
Elena:
So in the United States, like I'm in Canada, in the United States, you have something super amazing called an LLC, which is a limited liability corporation. And this is going to protect your business and separate you and your business, like 100% separate you. So anything that happens in your business, any liability, any risk, anything will only be carried by your business and not you. This is so important because God forbid something happens and then they come after you, your house and all your assets, you don't want that. You want to create a really fine line down the middle. In Canada, this is a little bit different. We don't have an LLC, but we do have a sole proprietor. And we do have a corporation and a corporation would act the same way to protect you and separate you altogether. So it's a little bit more expensive, a little bit more different, but if you want to talk about it, like we can. So I think that that's step one, get that, understand your business. And they know in the States you can also register and open up a bank account when you have your LLC, you can do taxes under that. So it's really a beneficial thing and gets you feeling already legit in your business. The second thing that you need to do is depending on what kind of business you're having, I'm assuming if you're online, you're more likely to be doing a service based business. And so you really need a contract agreement. So it's a one on one thing. So if you're coaching somebody, if you're training somebody, if you are somebody nutritionists, anything like that, if you're dealing one on one with somebody, you need a client contract. So I know a lot of people probably have a template of this or some DIY copy or some copy and paste job that their friends and uncle gave them. Like, that's not gonna work because it's not for your business. Like it needs to be 100% customizable to you. You need to realize that the one on one contract, like this is all about relationships. It's not legal. It's supposed to be fun. What kind of relationship do you want to build with this person? Like what kind of expectations do you have for them? What kind of expectations do they have on you? Just put it all down to make it really clear. And that way you don't like you can even avoid burnout. Like I know a lot of coaches are afraid that they don't want to even get into coaching because they're afraid somebody's going to call them all the time, in the middle of the night that they have to be responsible, put that in the contract. You're only available from nine to five, Monday to Friday. Not even that you're only available Wednesdays for calls. If you can put anything in the contract, it doesn't have to be like only legal. Like you can put everything you want to build in that relationship in there. Does that make sense?
Kamille:
Absolutely. Before we go on, I'm already thinking of all the things that I used to ask. I'd love for you to start with number one, if you could explain, and I know for me again, I'm going based on me and my first business, lost little girl. Could you explain to people here in the United States and I have a lot of clients in Canada and everything. What would be the difference? What will be the difference between cause a lot of people, you know, they go through and they think, okay, well, you know all of that. And so I know you said that you're protected, but could you expand a little bit more about when you're doing things? What is the difference between separating yourself from being just a sole proprietor and then the LLC or corporation because I think that's always confusing to people.
Elena:
The main, main difference is the liability protection. So you could have a sole proprietorship and still be fine in your business if nothing goes wrong. Right? So I usually cap, like I have a threshold that I usually advise $30,000. If you expect to only make under $30,000 this year, you are technically fine as a sole proprietor. You don't have to worry too much. In Canada, you don't even have to start paying taxes until you're $30,000. So that's really good, I mean, obviously everything I'm saying full disclaimer I'm not your lawyer. So this is only educational, not advice, but you are a sole proprietor. And so you do have a business. You technically can operate under your own names. So you can sign contracts with your own name. All of that's completely fine, but it's all in your own personal bank account. So when tax season comes around, you're only filing taxes once. And they're looking at your, whatever you spend personally and whatever your business spends, it's all one thing. So when you do an LLC, the main difference is, and the liability and then the tax, of course. So when you do your banking, you have two separate bank accounts. So that's one thing. So you're separated already, just even on paper, you're two different things. So when you do taxes, they're not going to see all your Sephora shopping. Like they're just going to see whatever your business does, right? Like it's completely, that's one good thing. The next thing is, God forbid, something happens. Like I love this example. You are a fitness coach and then somebody watches your Instagram video and they break their leg in pigeon pose and then they come after you, right. That line stops at your business. Like it just stops whatever your business has in its bank account. That's all you can be liable for. And that's all that can be sued. So you're fine. So that new car you bought on your personal account is fine. The house you bought on your personal account, like all of that's fine, you're separated and one hundred percent protected in that respect. But of course there's more layers to that because you also want to protect your business. Like this is your baby now. So you also want to put things in place to protect it so that they don't come after everything in your bank account, they don't drain you and they don't sue you for everything you have and everything you could have and forced you into bankruptcy.
Kamille:
Right. Okay. Perfect. That is exactly what I think a lot of people get confused by like, they go, okay, well liability. Like, why do I need to worry about that? I only make this amount of money, but again, like you said, if someone is coming after you, then you don't want everything to everything that you've made, everything you've worked for to be vulnerable. And that is the part that I tell people. I got an LLC within my first year of business, maybe into my second year. And I wish I had done it faster, but it was okay. I did it. And I was happy to do that. And I've talked about this before, before I've even had you on my clients about this. And you guys know, I tell you, get a separate bank account, pay yourself, pay yourself and pay yourself as if you were paying your bills and everything through your personal account. So pay yourself. So then you have all of that. You're paying yourself a certain amount and you have your business account as a separate amount as well. So it's just a simple way. And it also helps you during tax season. I promise to keep all of that under wraps, but okay, great. So that is so awesome. And then for number two, like you were talking about with the contract. So I think that you guys think I know contracts seem scary and you don't know what you're doing. And sometimes it's like, I don't even know what half of this is saying, I'm just going to copy and paste it. But like you said, if you write out everything and you talked to someone like Elena, to get the advice. It not only protects you, it protects the client and you guys have a relationship when people feel safe, they know like, I promise you, if you join a gym and if you don't sign a waiver, you don't sign anything, you're going to wonder what's going on. That's scary. So really it's just about setting up with you and having some advice when it comes to the contract where they should start what they should look into first, other than writing out what they want to start that whole process.
Elena:
I mean, absolutely. There are a couple of things that you need to always have inside your one on one contract. So that's going to be expectations. That's going to be what you promised to deliver them. So do you promise that you're going to give them a meal plan for them to lose weight every day for five days? Like, what is the thing that you're guaranteeing them, right. And what kind of expectations can they expect from you? Then you need to have a disclaimer that whatever you are promising, isn't guaranteed. So yes, you're going to give them the five, you know, meal plan for five days, but you aren't going to guarantee that they're going to lose the 15 pounds that you also promised to them. Cause that's up to them. That's up to the effort that they put into that. And they need to agree that whatever they put into this is whatever they are going to get out of it. And that past results are only reflective of a measurement and not a guarantee of what's going to happen. So it's going to be expected and the disclaimer also needs to put your payment in there. So how much is it going to cost you? Is there a payment plan? How often can they pay you? And then of course, refunds, what happens? Do you have a refund policy? Do you not have a refund policy? What happens if they cancel? If they miss something, if they don't show up anymore or don't like it halfway through. So really figuring out exactly what that all looks like. That would be another thing. Then you would also need of course, a limitation of liability. So this is really tricky and needs to be drafted really, really well because I mean, you can limit yourself and all the liability from your contract, but if it's vague, like I'll say this right now, if it's a vague, like I release myself from all liability and you agree to as well, it doesn't actually always hold up in court because it's too vague. So it needs to be really specific to your business. And I will say like any lawyer who drafts this and me included the way we drafted is we honestly, we bind your children, your grandchildren, your husband, absolutely everybody around you who cannot then come and sue you. So they all agree everybody on their side, agree to no longer come and sue you for anything that you do, they have agreed to it. So that's really important. I would say probably a really good thing to get a lawyer for would be, especially for that clause. Those are just a couple of things that I would say that you would need to put in there from the get go. And then of course you can add simple things like between coaching calls, you have access to me on Voxer. Or like I said before, like you will only have access to me on Wednesday afternoons between this amount of time. So you can put all these little details in there. And then lastly, make sure you put the jurisdiction that this agreement is going to be bound in at the end of the day. If God forbid, you go to court, which State is going to, house that and which laws are they going to follow?
Kamille:
Amazing. So you guys, like you said, it's just something that brings a little comfort and a little ease to both you and your client. So think of it in that manner. I know, again, as someone that is not even close to knowing anything about law and doesn't have all the information. Think of it as something that will just make you more comfortable when it comes to doing your job. It's just taking extra stress off of you, knowing that you can do what you need to do, not worrying about anything that's going to come back on you. And that is how I like to think about it. It's just, I used to think it was not a big deal and it didn't matter. And you know, yeah. I had my waiver for the gym and I had, you know, my normal form, but I didn't really see how big of a deal it really was to have that because like she said, if someone gets hurt at home doing tree pose and they come back, what is your protection? What is, what is it that you have to worry about, and you never know. I know it seems like it's never gonna happen to you. It's never gonna happen to you, but why even worry about that? Why even have it in the back of your mind at any point, knowing that is so important. Thank you for that. So if you want to keep going with this, I know I don't want it to go into detail.
Elena:
Because as a lawyer, obviously I only hear the horror stories, but you are protecting yourself for that one client. And we all have one. We all do no matter what. So we're all going to get that Sally who comes around. You're always preparing for the one.
Kamille:
Exactly. And, and, and, you know, even if you like never even heard of anyone, and I know that, like we feel, again, we don't have a certain amount of clients that we're like, okay, we're okay. I only have five clients. And I know them very well. And they're all like friends and family. A lot of people go with that. You know, sometimes your first clients are people you know so you feel comfortable, I promise you, those might be the people that go after you the most, which is the sad part, because they know you the most. And that, and I hate to say that, but it's the truth. People go after the money and they're going to get back what they think they deserve. So you don't ever want to put yourself at risk for that. So again, that is the way that I think about it is that it just makes me feel more comfortable on my day to day when I'm actually giving advice to people. I don't have to worry that they're not going to come back to me and say, Hey, like that's not what you promised me. Well, it is. But I also said, if you don't do the work, then I can't promise you growth in your business, that's just how it works.
Elena:
No, I love it. I think next, or just jump into waivers of liability. Cause we've been talking about liability a lot in protecting yourself from risk. So I think it's really important to know you need a waiver of liability, always to protect yourself, but you also need two of them. So depending on what kind of business you have, you need a waiver of liability for offline and online. You can't use the same one for both are two different things. So this really is applicable to, I think, fitness coaches who meet clients in person, they have this waiver of viability who then goes online and posts a bunch of Instagram photos, has a zoom yoga class, or maybe a Facebook live workout. They need this waiver. So you need two different ones. They can't be the same one. They won't cover the same things. A lot of the wording will be similar, but you really need to specify online and offline. So that's really, really important. It basically releases you from any liability. So I love the example of you posting that little Instagram photo and somebody does pigeon pose and breaks a leg like, you know, technically without this, without any contract, without this waiver of liability, without a few other things, they could come after you and say that your video was faulty, your video was negligent. And you were teaching somebody to do something that they shouldn't be doing. Right. So perfect examples of people's like, Oh, I'm going to teach you how to flip and land on your head. Like, why would you teach that? Right. So anything can happen also as a fitness coach, your risk is much higher. And it will say when you're teaching people to do things at home, you haven't pre-approved any of the equipment that they're using. So for example, a box jump seems simple. Maybe they do it on chair, chair breaks. Maybe they get a concussion. Maybe they break their leg. That could all come back to you because you didn't have a disclaimer in there or a waiver of liability basically saying this. So I will say also that the waiver liability will cover you. Even if you don't have one on one clients. So if you work one on one with somebody, get them to sign it. If you're just posting videos online, then you need to have this incorporated somewhere on your website. So like website protection is a really big thing and we'll get into that next. But if you have this on your website, it will protect all of your social media channels.
Kamille:
And is that something you would put in your terms and conditions? I know, again, this all seems like a lot, but sometimes it is just making sure that you have the basics covered. And especially if you are moving from in person to online, it really is important. Because again, when you're in person, you have more control of your client. You're with them. You're there, you're watching every move that they're making. So the chances of them getting hurt are a lot lower. But if you are someone that's now trying to move online and they're doing this at home by themselves, you never know, like you said, I've been in the fitness industry forever. So you never know what can happen to someone outside of it. So, okay. So I think that with that, I, I want to know, do you think that the first thing for someone to do is just work on the contract and the terms and conditions kind of situation. If they're getting online and maybe focus on that, is that something that you would suggest to someone new?
Elena:
Absolutely. I think the two most important contracts you need technically four, but two is one. The one on one contract that you're going to have with the person you're providing the service to, and then everything to protect your website. So your website protection, I consider it as one. It's technically three separate policies, but it's one package because you legally, if you have a website in the United States, you need, it is legally required that you have a terms of condition on your website. You have a privacy policy on your website, and a disclaimer. So even if you're not in the United States and you have visitors from the United States coming to your website, or you are in Europe and your visitors from Europe coming to your website, you are bound by this as well, because both the United States is covered by the new laws of California, which is where you have the California online privacy protection act, which binds all of the United States. And then of course in Europe, there is the GDPR which binds all of Europe. So anybody visiting an American or European website or anybody from the United States or Europe is bound by these laws, basically everybody. So you need these things on your website. I cannot stress this enough. If you do not have website protection on your website, Google can actually penalize you and lower your SEO rankings. They won't have their Google bots go on your website and help you with your beautiful keywords, your amazing sales page. They don't care. You don't have a privacy policy or website protection. They're not there for you because it contravenes their website protection policies.
Kamille:
Oh, wow. I never knew that. Amazing.
Elena:
This is important if you want to scale, if you want to grow, if you want to, you know, Facebook can also penalize you as well. So if you do anything, Facebook ads that direct back to your website. If your website doesn't have this, they won't help you. And at times they can even not accept your ads. That's the word I'm looking for. They just won't accept your ads because they're like, Oh, you don't have these things. And it also contravenes Facebook's website policy protection. These are small things. These are two things I think you need. So you need the client agreement, the one on one, then you need the website protection. They live at the bottom and your footer. You there's like a few rules of how you place them. Like we can get into it later, but you need all three of them and it will cover you and protect you on all of your social media. Your website is what you own, your website is your store. Like, imagine that you have a business, you have a store. This store is going to protect everything. So your website will protect your Instagram. What you post on Tik Tok. It'll waive all your liability from your Facebook group, Twitter. Like all of that will be covered under these protections for your website.
Kamille:
That is amazing. I love that. So, I mean, I didn't even know about SEO with Google. That is really interesting. I had no idea and it can affect you from scaling and make you look more professional. If that's something that like, if you want to go, if you go to a client and you sign a one on one time and you don't have a contract for them to sign, like it, it just doesn't, it doesn't look professional. I'm expecting to get a contract when I sign up with a coach or a program or anything I'm expecting to find something. Some kind of terms and conditions, some sign a form, a waiver. I mean, that is like, if I don't see that, that to me is showing some sort of level, I guess, if you're your business and you don't ever want to look lower than you are because you deserve it. So I love that. Do you have, I know you have more steps here. So if you want to finish up with those before we close out here.
Elena:
One thing I just wanted to touch upon is a media release form, right? Really, really small. Really, really simple. But if you are doing anything like what you and I are doing if you're doing a podcast, if you are even collecting video testimonials, immediate release form is really, really important to have you just get the other person to sign it. And what it gives you is full rights and control over whatever it is that you took a picture of recorded or audio recorded. And basically you're like, okay, this is mine now. They agreed to give it to you and you can edit it however you want. You can put it wherever you want, because they've agreed to it. And if you want to even repurpose all that and put it into a course and sell it later, it stops them from coming after you and asking you for royalties or commissions, because technically it's them. So a media release form is also important, I would say. So it's optional. You don't necessarily need it. It's definitely worth it though.
Kamille:
Yeah. I think that it's just important. Especially like, for me, I know I use it a lot with my testimonials, especially if they're willing to do video testimonials for me, just because they are putting their face out there for me. And they are saying things that are about me, that I'm going to be putting all over. I put it on my website, I put it on my pages. It's just something that makes them feel more comfortable. Like, okay, they have the right to her, but she's not going to mess with it. You know? Like I think that that's important to some people as they feel like, although I have the right to edit in some ways me giving them a media release form almost shows them that they can feel comfortable and trust me that I'm gonna take that testimony and put it in the right form out there in the world, rather than maybe don't edit and have them say that I lost 10 pounds, blah, blah, blah. And like, it's why, you know, like it makes people feel good. Again, it's just a level that allows trust between you and your clientele. I promise you. It's just something that makes everyone feel more comfortable. And I love all the information you gave. I literally, like I said, I could probably keep you on here forever. So we'll definitely have to have you back. But I think that this was a lot for a lot of people. And you guys, if you guys have more questions, but I'd love Elena if you could tell people what you have to offer them right now and where they could find you and of course i'll have links down below and everything, but let everyone know what you can offer them at this moment. Cause I know a lot of people need your services.
Elena:
Yeah, absolutely. I mean, you can always just message me on Instagram. I hang out there a lot. It's just @wheredidshegonow, which would probably be in the comments. And also if you are unsure where to start or what to do, like I offer a legal audit. It's a one hour audit where we deep dive into your business, see what you have, review what you need, see where you're kind of soft to protect, see what else we could ramp up. And that will just give you a really good overview. Like I said, like I really value educating. I think it empowers you. And so thoughts, like what I value. So if you want these legal audits, only 99 bucks and we can really get you to feel competent in your business and what you have to offer.
Kamille:
Amazing. Thank you so much. You guys, don't be afraid to reach out, even if it's just to ask a question. You know, I say this every single time I'm bringing on people that really want to serve coaches that really want to serve you guys. And they're doing these free videos with me to give you so much. She just gave her whole 5 step program to you in a 40 minute call. So, you know, we're all here to help you. So don't be afraid to reach out, reach out to her if you need help, if you have questions. And schedule that call, it's totally worth it to figure out everything in an hour that you may need for your business just to get yourself protected for right now. So thank you again, and we will have you on next time, but thanks again. Have a good night.
Elena:
Absolutely, thank you too. Bye.
Kamille:
Thank you guys so much for listening to the Abundant Entrepreneur Podcast. I am so happy you tuned in today. You can take a moment to share this episode with someone that needs to hear it. That would be amazing. Also, if you could head over to iTunes and give me an honest review, that will help me in making this podcast even better for those on their entrepreneurial journey. I want a completely honest review from everything you like to what you want to hear more because that will only help me make this podcast even better. Again, thank you for tuning in and I'll see you next week.
Podcast Show Notes - Episode 5
Episode title: EPS: 5 - Learning to Heal from the Inside Out with Elyse Conroy
Episode summary introduction: On today’s show, we bring on our guest speaker and Life Coach, Elyse Conroy. Elyse has a burning passion for helping women heal themselves from the inside out. She teaches us how to get comfortable being alone with our thoughts so we can start to process why we believe the things we do. She also shares with us her meditation practice and how we can easily incorporate meditation into our busy lives.
Resources mentioned in this episode:
- Elyse on Instagram: https://www.instagram.com/yoursoulmakeup/
- Elyse’s CAN Program: https://soulmakeup.com/pages/soulmakeupcanprogram
- Elyse on Facebook: https://www.facebook.com/yoursoulmakeup/
Episode transcript:
Elyse:
There might be something going on your ex boyfriend might've said something to you, your boss might have said something to you that made you feel less than so that's our circumstance, right? And now what you've done is you've adopted the thought I'm not good enough. So you feel like a failure. You feel like you're always in doubt, you feel ashamed of yourself. So when you take action, what's going to happen when you go to get a result, it's going to show up in a profound way. So we need to get to that point where we're actually getting to the root before you create a feeling about it. So we really need to empower ourselves to figure out why we're thinking, what we're thinking. So what I do is I dive deep and get to the bottom of where that thought came from in the first place.
Kamille:
Welcome to the Abundant Entrepreneur Podcast. I'm your host, Kamille Cawley, two time business owner, fitness expert, connection strategist, creator of The Abundant Entrepreneur Summit, wife, And fur mom. Each week, these episodes are filled with stories, strategies, and expertise given by guests entrepreneurs from all across the world, as well as bonus episodes, from me, that will energize, empower and support you in your journey through entrepreneurship. Get ready to elevate your vibe and captivate your tribe. It's time we connect to our message, step into who we are truly meant to be, and become more abundant in life and business. Who is with me? Let's get started. Alright guys, we are back and I am with my good friend Elyse. Hi Elyse, thank you for coming on today. You have no idea how excited I am to have you here.
Elyse:
I am so excited to be here. This has been the highlight of my week. I've been counting down.
Kamille:
Seriously. We booked this so long ago but we met each other at a women's event and became so close it was such an amazing moment. Elyse and I were on stage so it was something that we really connected on and I'm so glad to finally have her on. But Elyse is a life coach and she really works on healing women within and she just has such an amazing background. So I am going to let you tell everyone about you Elyse.
Elyse:
So I am Elyse Conroy, and I'm a life coach based in LA, and I got into this business because I have a burning passion in my heart to help women heal from the inside out. So my background is actually in the beauty industry. I was bullied as a kid and I got a huge, huge refuge through makeup. So I, that was my own personal world. I felt like if I can paint my face on, maybe people are gonna like me, okay. That did not work. So let's actually make it my career. For 15 years, I was on a mission trying to help people create products. I created products to help people feel good about themselves from the outside in, I worked my way up to the top of Estee Lauder. I was the global product development for Smashbox cosmetics. It was amazing, but the problem was the products that I was creating were actually solving any problems because the second that the women wash their face, there goes the confidence, there goes to the security. So I really, really, really had this calling to go deeper because I realized myself also through my own personal development, that no matter what we put on our face, no matter what products we're buying, if we're not doing the work from within those bad feelings still surface. And if we're not managing our thoughts and our feelings and taking care of ourselves in the right way, it always comes back and we're not feeling good. So my whole mission was soul makeup is really to teach women through coaching and through retreats, through speaking how to heal from the inside out. Cause we have to create those feelings from within.
Kamille:
Absolutely. That is so amazing. And you guys are, we I've talked about this before, but it really does start with us. You know, we can build a business, we can do everything, all the strategic planning in a business, we can do everything we need to do, but if we're not working on ourselves and we haven't fixed what's going on here, our business is never going to align and fit with who we are. And unfortunately That's not going to fulfill us and it's going to be a problem. So Elyse and I are going to address today some things, some feelings that a lot of us go through, especially I know right now, a lot of you are trying to transition, make changes and we're all adjusting to what's going on. And you know, there are a lot of feelings that come up that are really hard. And I know Elyse had some, a really great thing that she can help you guys. It's the, one of the big things that I hear from a lot of people that reach out to me is that, first of all, obviously it's saturated online is saturated getting online and saturated, but as well, is this feeling of comparison, this feeling of not being good enough to get out there and do whatever it is. I know a lot of my followers are in the fitness industry or coaches, and we feel like there's a million people doing what we're doing, please. I would love it if you could help some people if they're feeling a lot of that. I'm not good enough. I'm not that person. A lot of comparison is out there right now. What would you say? How would you help people that are dealing with those feelings?
Elyse:
Yes. Brilliant question. And I think one thing, and like you said, that comes up for so many of us all the time is I'm not good enough. I'm not worthy. I'm not deserving. And we constantly find ourselves in that comparison game where we're looking at the person next to us and thinking they're doing better than me, but we don't actually know how they're doing. We don't know the circumstances. What's on social media is the best part of their life. That's a little snapshots that they're choosing to show us. So I think it's so important to actually dive in and get to the bottom of why you have that thought in the first place. So what I usually challenge my clients to think about is at what point of your life did you start believing that you weren't good enough? Or who told you that you weren't worthy? And I think so many times, like, especially being a woman, we are conditioned by society to always feel less than we're never going to be good enough. Our body's never going to be perfect, no matter how much we do. And like for me coming from makeup, I can put everything I want on my face, but it's still not solving the problem. So what I work with my clients on is getting to the root of why they feel that in the first place. So I want to talk to you guys about a tool that can literally change everything for you and it changed everything for me. When I went on a journey four years ago. So what this is called is the model. And this is what a lot of coaches use to really help you diagnose where your thoughts come from. So with all of this, and I'll walk you guys through and I'll give you guys an example of how this is used, but everything in our life is all based around a circumstance. And a circumstance is essentially just a neutral fact. There's something that's going on. It's something that can hold up in a court of law, right? So what happens is we have a circumstance going on and then we create a thought about the circumstance. Then our mind goes into overdrive, creates a feeling about what we're, what's going on. And the thing is, our feelings are what are going to drive our actions and our results. So we're not going to get the results from the action, it's actually going to be based upon the thoughts that create the feeling to take action from. So if you think about it, if you're taking action from a place of insecurity, taking action from a place of doubt, taking action from a place of lack of confidence, that's going to be very apparent in your results.
Elyse:
So what I love to do and I'll use the example of, I don't feel good enough, right? So there might be something going on. Your ex boyfriend might've said something to you, your boss might have said something to you that made you feel less than so that's our circumstance right now. What you've done is you've adopted the thought I'm not good enough. So you feel like a failure. You feel like you're always in doubt, you feel ashamed of yourself. So when you take action, what's going to happen when you go to get a result? It's going to show up in a profound way. So we need to get to that point where we're actually getting to the root before you create a feeling about it. So we really need to empower ourselves to figure out why we're thinking, what we're thinking. So what I do is I dive deep and get to the bottom of where that thought came from in the first place.
Kamille:
Oh that's tough. I'm thinking of things in my head right now, of course, I'm like, okay, where did mine come from, where did that start?
Elyse:
Yeah. I think something that I always encourage people to do when we're doing this process is try it on, right? So if you feel like a thought, I want to tell myself, I feel super competent today. You're not going to wake up. And all of a sudden confidence just appears, right? It's something that you have to build over time. So what I like to do is I'll create thought swaps for people. So, okay. Does it feel good to say, you know what? I woke up and I feel great, perfect. Let's adapt to that one. So it's like trying it on like clothes, you know, it's like, okay, I'm gonna put this on today. This one didn't feel good. I'm going to change it tomorrow. And you can keep going until you actually build the true belief and the thought, because what is confidence at the end of the day?
Elyse:
It's belief. You know, we create so many illusions about what competence actually is. It's like this mystical unicorn that once I have it, my life's going to be perfect. But unfortunately that's not the way it works. Right? I know it's confidence is just a belief in something, whether it's believe in yourself, believe in your capabilities. So if you're going for this idea of, okay, I want to feel good enough in my own skin, right? Where this is where I really like to go deep. If you want to give me another example, I'll actually walk you through the model. But if you go deep into where that thought came, usually it's in childhood. Usually it was something that was taught by a parent. It was something that a kid said to you. And like I mentioned earlier, like I was bullied really bad. I actually had a child when I was in seventh grade, rub dog shit on my face and tell me all I was ever going to be in life was shit. Right? So guess what? I know. It's awful, like awful. But what happened was I became an adult. Everything I did was shit. Everything was shit. Everything was shit because there was that lingering belief still with me within me, that thought all I was was shit. No matter what I could do, I can never be good enough. So I went hard in my career because I had something to prove, right. I was going to show everybody that I was not shit. But when I walked away from my career, I was left with a puddle of thoughts. And I still felt like shit. So I had everything. I have the six figure salary. I was by continental businesswoman. I had everything, but I still did not have that belief within myself. Right.
Elyse:
So I had to go back and actually do that deep work, using the thought model to get to the bottom of where that came from. Okay. I'm 36. When I went on this mission, it was three years ago. So I was 33. I had no idea that something from seventh grade was still lingering inside of me. And that's what happens to us. We just go through life. When we get busy, who has time to do thought work? I mean, really it's usually not people's priority, but unless you're me because I'm obsessed with it.
Kamille:
I love it. I love it because I need it more.
Elyse:
Let's see for so many people in the fitness industry, right? You're going in competitions, you're going to have to show this perfect body, this amazing aesthetic. But what happens when all of a sudden that thought from seventh grade and somebody telling you that your shit hits you right before you get on stage, you're not going to feel that confidence. And you're going to see it in your body language. You're not going to win that competition because that inner doubt, whether you realize it's there or not, is subconsciously holding you back.
Kamille:
I completely agree. I'm coming from someone that competed. And I, you know, it's funny because I always feel like even though I was very proud of myself because competing is very hard and it takes a lot of willpower and it is damn tiring. I did it while I was working a full time job, as well as going to school. It was crazy I would get up at like 3:30 in the morning, go to the gym. Started work at 5:30. Went to work. Drove myself from Orange County to LA. If you live here in California, that is disastrous. You go to school and then drive back home to work out again because it was a 2 times a day workout. And I know what it takes to put into that. And, you know, I always thought that doing it was going to make me feel more confident before the actual competition, before I found out what place I was in, before I got any feedback from the judges, I felt so good about myself. Like before all of that, I felt so good. You know, I worked my butt off. I looked freaking awesome, I was like no body fat, you know, it was amazing.
Elyse:
Yeah I saw pictures.
Kamille:
But the problem is after stage and after hearing the judges feeling, all of those negative comments seem running back to me. And for me, I am someone that had cancer when I was a kid, I have a huge scar on my left leg. They took out like half of my leg when I was younger. And, you know, I always thought for a long time, you know, I thought that, you know, Oh, you know, I've gotten over that. You know, I played soccer for 18 years on the college and soccer scholarship. Honestly, I thought I had gotten over it because look what I've done and they told me I might not be able to walk and look what I've done. You know? So, and then I realized that day, like the first competition I ever had, like, I just felt so negative. I felt so sad. You know, like I was like so disappointed because they were telling me my legs were too big. You know how longer I'd worked to build muscle on my legs because of what had happened. And the things that they had told me were so negative. And so all those things came running back to me. So I did something to make myself feel more confident on the outside, and it just ruined me more inside. It just made it worse. Again, dealing with those inside issues is such a big deal. I know what Elyse said, is that, you know, obviously you were saying that it's, it's huge to work on the insight. Is there anything that you could tell people say there is a specific thought that they have, maybe their ex boyfriend said, you know, you're ugly, you're stupid. You'll never be anything, whatever it is. Is there something that they can do from that point? They can kind of think, because I know for me, that's something that, like you said, things that kids talked to me when I was younger, that's still affects me or I had to work through what, what is something that they could start doing to kind of maybe bring down those negative thoughts or move them away or change them into more positive thoughts. Please explain what you worked through with them cause I would love to hear that.
Elyse:
Yes, and I think it's such an important question, because so many times, like in our adult life, these things are happening and we don't know why. Right. So I think the biggest part to kick it off is to first become aware. And I think because we live in this world where everything's so fast paced, we're just not conscious, right? Like we're not making conscious decisions. We're not realizing why we're feeling the way that we're feeling. So when you have something that comes up, that's reoccurring all the time, and I'll give you an example. I had a thought for the longest time, and I didn't understand where it came from. And I'm a thick girl. I got curves. And when you got curves, you got cellulite. So I have always resisted my cellulite. I looked at it and I was just completely repulsed by it. Right. And it's like, you got this, you were in fitness. You know, that is just atrocious. If you have any of those dimples back there, right. It doesn't matter how much I'm going to work out, it's my body shape. Like it's always going to be there. So I dove into that and I was like, why do I have so much hatred towards this one area of my body? And it all came back to something that an ex boyfriend had said to me, and what happened was I was sitting there and he actually rubbed his hand on the side of my leg. And he went dimple, dimple, dimple, right. How awful does that feel? And I was maybe 17 years old at the time. And so I realized when I delve into that thought, I'm like, Oh my God, I based my opinion of myself on his opinion of me, I actually don't have an issue with the way that this looks, society might have an issue with it. But I think my body is beautiful. So I started doing something that I hadn't done in a really long time. And that was looking at it in the mirror because when you avoid it, it's not there. It's the secret thing. That's not existing on the back of your leg. Right. But I made peace with it. And I'm like, you know what? I'm finding acceptance in the fact that I'm always going to have cellulite. It's like if you're not having the awareness on where that thought came from in the first place, you're not going to be able to get to the root of it.
Elyse:
So you have to really take the time and go to some uncomfortable places inside of you because the thing is gross, not easy, you know, this process sometimes brings up some dark feelings. And of course, when I discovered that that was where the source of that thought had come from, it hurt, right? It's like, how could someone say that to me? But it's my responsibility to then do the work, to release the power over that thought. And I educate a lot of times too on where our belief systems actually come from. Because a lot of times we get taught things by our parents. You know, whether it's your political beliefs, religious, whatever, it may be. Money beliefs are a very big one too. And so what happens is you get taught these things, you go through your adult life and you never really evolve your beliefs. And so when I asked my clients, I'm like, why do you believe that? They're like, I don't know.
Kamille:
That's so funny. That's amazing.
Elyse:
All right, well, let's first start with where it came from, you know, because if you don't even know why you think, what you think or why you feel what you feel, of course you're not getting the results that you want to get, because you don't even know why things are happening because you haven't become conscious to it yet. So I think to answer your question in a very long winded way, check in and become aware.
Kamille:
Yeah, no that's perfect. I think that really, even for someone that for me, you know, I'm not as good at this as Elyse is, she's amazing at this and sometimes checking in for me is really scary. And I hate it when people would tell me to journal or sit alone or meditate. I'm like, I don't want to be by myself. I'm like no, I'm okay. I'm going to keep working and working and working and doing, trying to accomplish things that would cover up that stuff and those issues but they're not going to go away. And they probably will never go fully away. They're always part of who you are, but the way that you deal with them and you address them and become comfortable with them, I was the same way with my scar on my leg. For the longest time I wanted to get surgery and get laser and all this stuff and I realized a couple years ago I don't want to get rid of my scar. It's a story that I have, you know, and for me, it's like, I, you know, I am someone that is super fit and super healthy and take care of myself and it causes stress marks and all that. It happened when I was a kid. And, you know, for the longest time I hated that. I thought it made me look not the way that I'm supposed to be, and that's not the truth. It just makes me look stronger to me now. Like, I mean so much to be where I'm at and to be healthy and to be, and to have played soccer and done track and doing all that stuff. But it really does take sitting down and addressing and like being like, I'm okay with it. Like I'm okay. What was the reason that I didn't like it? What were the reasons that I hated it so much really? Because my stretch marks were going to be embarrassing as a fitness instructor? I wouldn't wear shorts at first because I was like, even though I'm so fit, I wouldn't wear shorts because I didn't want people to see the stretch marks. So if you're not feeling that way yet, it's important to know you're not behind.
Elyse:
You said something so important that I think so many people watching this, it's going to resonate with them. We are so terrified. And I myself was in this camp for being alone with our thoughts, right. It is a scary place when the music is gone. There's no distractions. Netflix is off. I avoided that space for years and I actually, I have no choice, but to confront it because at the time when I was working at Estee Lauder, I was traveling a hundred thousand miles a year by myself. So I'm staying in all of these foreign countries alone. So guess what? They found me, I didn't have a choice. It was so scary when they first came up. If you think of renovating a house, right? It's like, you're going to need to do some demos. There's going to be some mold in the walls that we're gonna need to get rid of, but we're going to rebuild. You know, but that first demolition is really scary because you don't know what's going to happen when you open up those walls. It's the same thing that we go through with ourselves, you know? And I think so many people resist being alone with their thoughts. And it's funny because when I have the first part of my program, it's like really about checking back in and I see that resistance come up so much. And I'm like, you guys, if you resist it, it's going to persist. And this is the pattern that will continue. So even though it's uncomfortable, it's one of the most valuable spaces that you can ever tap into because your return on investment for the time that you give yourself is going to profoundly shift the results in your life.
Kamille:
Completely agree. And again, guys coming from someone that's very, it's been very hard. I've gone through a whole lot in my life and to sit alone, to have those moments, to journal about my thoughts, or to view things like that. I resisted it for a very long time. And it was one of the best things that I started to do in my life. And I'm not perfect at it. And there are still moments that I don't want to deal with certain things that I'm dealing with. And, and, and it has happened, but it is really, if you do the work, like you said, it's, it's worth it. So you can share anything that you can give about doing the work you say about doing the work. I know for me writing my thoughts, even just words, I'm saying to myself, what do you usually help people kind of start doing? What do you help people kind of do to kind of start moving themselves?
Elyse:
Yeah, I think the biggest thing, like I said, is tuning in and becoming aware. And what I encourage people to do is either keep a note section in your phone or have like a little notebook with you and start just recording and becoming aware of when those persistent thoughts come up and how you feel and where that feeling shows up in your body. Because it's going to tell you where that stress is living and where you need to release it. Um, I also think for me a very powerful tool, and this is something I encourage my clients to do all the time is video journal, because you're actually getting those thoughts out. You're seeing how you look, you're witnessing yourself, have these emotions, and you're seeing how those things actually come up for you. And I think, like I said about looking in the mirror, sometimes it's a very uncomfortable thing to actually stare at yourself, have a conversation with yourself, but it's very, very powerful when you see yourself emoting in that way and who might get a lot of awareness just from watching yourself talk. And there's times I've recorded like 25 minute long video journals, because I just talked until my mind was empty. And I also do the same exercise on paper. I call it thought dumping. So I write everything down until my mind is empty. And literally there's nothing else in there. And I think the last powerful tool that is amazing to dive into is meditation because when you're truly still and you're alone and you're silent with your thoughts, you have such a beautiful opportunity to actually hear what do you really want out of life? What am I feeling today? What do I need? Like, where do I need to tune into in my body? And the thing is, when you don't have all that other noise going on, you can actually hear what you need. But I think so many times we get to the point where we just tune it out because we're like, this is uncomfortable. You know? So I think those four things and also ask for help and just lean in because sometimes our biggest mirrors are the people that are closest to us. So when they reflect back things that we're doing, and for example, even like you and I, the day that we spoke at girls hockey were such a mirror for me because it was like, okay, we got this, you know? And it was like going through the same thing. You have the support system to actually get through. So you're not having to go at this alone. You know, it's like, we need support. We need sisterhood as women, I call it my elevation squad because I only choose to surround my people or surround myself with people that lift me up. You know? So it's, it's very important. So really use the people around you as tools as well, to reflect things back to you that you might not be seeing.
Kamille:
Yeah. And I think that I said this at the very end of almost all of these, because you know, everyone that has come on here, including Elyse you guys is here to help, is here to serve you is doing this because she wants to, because she feels called to help. She wants to get out there and change things for people. And don't be afraid to reach out especially to the women that I have on here. This is something that's truly, truly feeling that you're like, damn, I really have a lot of stuff I need to deal with. I don't know how to do this on my own, reach out to Elyse because she's here to talk to you about it, you know? And I understand that some people feel like it's automatically going to be salesy and yes, we are coaches. We do get, we definitely do it is a business, but we are here to help you with that. We will, as much as we can, not be afraid to reach out because surrounding ourselves with people, like Elyse, it's been one of the best things that I have ever done. I talk about this all the time. It did my very first business all alone. And even though it was successful, I walked away from that. No companion, no friends. I literally was so burnt out. I was so busy. I was tired. Like I just did not feel fulfilled at all. Even though it was something that I did really love to do. So that's really sad to have that feeling. You shouldn't feel alone within your business. I promise you and be here for you guys. So please, I love that. I seriously, I reach out, reach out to Elyse if this is feeling, you're feeling this right now. And you know, I know you were saying, especially with meditation, I know for me, sometimes my mind is constantly going. And so from that, I have a hard time. And one of the things I've been kind of told, or like how to kind of get back is like count backwards to think of the initial thoughts I started with. Is there any support that you have in regards to meditation? I know everyone kind of does it differently. I kinda like that people that I've gone through that everyone's different. You know, everyone, some people can just totally go for me. I have to like pick three thoughts that I promised myself to keep going back to. That's how I originally got into this for. So that's for me, what is, what is something that maybe you work on or you do when it comes to try to get, you know, within and so to kind of pause and check in with yourself.
Elyse:
Firstly, I have to say there is no right or wrong way to meditate. And I just felt like when I first started this, I was like, I'm doing it wrong. You know, because the thing is like, thoughts are gonna come in as you meditate. And my best friend gave the most amazing examples. She's like, I just picture the thoughts, like little clouds and I let them float past. I'm like, that is brilliant. What I love to do is I always start off my meditations with a formula that I created called the three by three method. And essentially what you want to do is you breathe them for three seconds, hold for three seconds, exhale for three seconds. And you repeat it three times. So this is just going to kind of get you back in your body. It's going to get you out of your head because really when you're in your head, you're dead in your body. So you can actually feel what's going on. Start just like cleansing your space, like your inner space with that little formula. And I promise you, it's going to just kind of center you in a way where you're okay, we can do this. And then I personally, I might go to resources. I love insight timers. That is like my Holy grail. And the beautiful part is it's free. It's got so many meditations on it and you can bookmark them. I bought like my daily go to is, and I tried to do a book and practice. I love to do one in the morning because it really just kind of sets the tone for my day. It gets my feet on the ground. If I am having any insecurities or reservations that I'm battling, like that's the time for me to just get it out. And it can happen in as simple as like three to four minutes. It doesn't have to be this thing where you're going under like a Yogi, you know, or Yoda or whatever for like three hours. Like, it doesn't need to be that serious. Like people make it so serious. It's not that serious. It's crazy. But I also love to end my notes with things like sleep meditation, because then I started my day off a success. I've finished my book and practiced. And I really feel like that just helps me to just kind of always have a clean slate, no matter what time of the day it is. And even sometimes at lunch break, I need to bring myself back if I'm having a real crazy day and I need to get my feet back on the ground, I'll just dive in like a quick two or three minute one. And I'm like, woo okay, I got this.
Kamille:
Yeah. And I agree. That was my same thought process when I first started. Like, and again, when people will be like, you just need to meditate, just meditate. I'm like, do you not get that I'm super high strong and that I can't just sit down in a corner and be like, did you not tell me that I need to meditate? Like if you knew me, then, then you know that it's not that easy. So for me, definitely, you have to find your way of doing it. There is no perfect way if you are really good at getting into that head space and it is really simple for you, then go ahead and do a 30 minute meditation. For me most of mine are very short. You know, it's just something for me to set and calm and kind of go into the day with positive thoughts. Because for me, literally sleeping is a huge issue for me too. And I've always had to work through stuff like that because my head's always going. And so I'll wake up with all the negative things that I'm thinking. Things I didn't put in my calendar. And that's how it used to be five minutes to kind of just listen to something and relax and say, okay, you don't need to touch your phone for the next 45 minutes, make breakfast, get to coffee. Is it a nice day, go sit outside. Like, even that is meditating for me because that's something that just took me away from all of the other things that are going to take over. So like for me, I start my morning a lot slower than I. That's my way of meditating as well as like, okay, coffee, good breakfast food. You know, like the workout, you know, depending on the day, like before I even start or looking at anything, some people won't get answers back from me. So 11:00 AM and they think I'm crazy for starting work at 11:00 AM. But I'm like, and that really started my day then, right? That's when I start my work because if I don't, then I'm just going to immerse myself in my work and I'm not going to take care of the other things I need to take care of.
Elyse:
Yes, that is so important. You said something so magical right now. And I think this is something so many entrepreneurs feel guilty about is not hitting the ground running. And we have to remember, like, you're an entrepreneur, I'm an entrepreneur. So many of you guys watching are entrepreneurs, but we get to define when we work and how we work. So for me, like having to leave that corporate environment and break that mindset of being in a nine to five was really hard because I almost felt like every time I went into meditation at 10:00 AM or whenever it was, I was doing something wrong. But I think in what I educate with my clients is we have to get into our thoughts because like I said earlier, our thoughts create our results. So if we're not managing our thoughts, it doesn't matter how productive you are. How many things that you're checking off your to do list during your day. If you're having negative thoughts that are creating and inspiring your action, you're not going to get the results that you want. So stop feeling guilty about applying yourself here you guys like for you to take a minute for you. And I'm here to give you permission. Kamille is giving you permission because you guys, this is such important work. And I have so many times, and especially with moms, they're like, how can I create a couple of minutes for myself? I'm like, you have to create the time. This time just doesn't appear. Time can be an illusion if you want it to be, but you also have to secure time to take care of yourself. And if you don't feel worthy of your own time, when are you going to ever prioritize your self care? Right. So even if it's a two minute thing in the day, like, what Kamille was saying just to ground you like, it's so important to apply that time for yourself.
Kamille:
Yeah, even if it's something that you enjoy, like, I enjoy a good breakfast and a cup of coffee. Like that is something that if I was in my normal nine to five job or back in the day when I was working at hospitals and I would go in at like five o'clock and again work out at 3:30. I didn't get to sit down and make my breakfast. I had cold eggs and a potato and I would eat cold. I literally ate cold tilapia many times in my life. Having these moments of like being able to sit and actually like have a cup of coffee and have my breakfast or go straight into my workout. Like you wake up at a decent time and not have to wake up at 3:30 in the morning. That to me is an honor. And like, it feels good. Even if it's something like that to get you started, I feel so important. Like you said, it's just, it's just a little thing of self care. What makes you happy? What makes you feel good? We have to make time for that because it'll make such a difference in your business. I promise you.
Elyse:
Like once you get your things together, up here and it doesn't matter if it's weight loss, it doesn't matter if it's in your business, like your results are starting here. So manage this first and everything else will follow.
Kamille:
Exactly. Oh my gosh. So much good information today and I am so thankful. I have to have you back on course, but I would love for you to let anyone know if you have anything for them. Everyone is looking for resources. Don't be afraid to reach out, but anything that you can offer them and where they can find you.
Elyse:
Yes. Oh my gosh. I'm so excited. I actually just got chills because I'm about to talk about this for the first time. So you guys are hearing this first, but June 1st I am launching what I'm calling the CAN program and what the CAN program is. It's about taking confident action now. So that's one of my internal makeup formulas that I do with Soul Makeup, because truly, like I said earlier, confidence is just about belief. And so what I teach women to do is really check back in, become aware of what's holding you back when you've worked through the barriers and in the first step of the program, it's so much fun because we actually do two studies, one on time awareness, because so many times people don't know how they're spending their time. They're trying to fit 32 hours worth of things and a 24 hour day, no wonder why you're stressed out. So we get you clear on where your time's going. We also do the same type of analysis on how you spend your money, because so many times, like when you ever see all of your finances on paper, right? So we're really setting the foundation and the first step. And then we go into your personal development and then your professional development. So it's a three month program. I'm so excited. I have spent so many months perfecting this for you guys. And it's just, Oh, it's almost here June 1st, it's launching. So I'm starting to accept applications next week. Oh my God. I'm so excited.
Kamille:
You guys see how excited she is. Like, this is really what we do. And we love. And the reason that we do what we do, like honestly, it's, it's something that's in us that we put out there in our programs and what we do and how we talk about it. It means so much. I'm so excited for your program. It's going to be so absolutely amazing. I'm going to have pads and everything obviously feel free to reach out there. But again, thank you so much for coming on guys. Guys, have an amazing, amazing day. And start working on that meditation.
Elyse:
Yes, girl. Oh my gosh. Thank you so much. Again, this was so much fun. Love you girl.
Kamille:
Thank you guys so much for listening to the Abundant Entrepreneur Podcast. I am so happy you tuned in today. You could take a moment to share this episode with someone that needs to hear it. That would be amazing. Also, if you could head over to iTunes and give me an honest review, that will help me in making this podcast even better for those on their entrepreneurial journey. I want that completely honest review from everything you like to, what you want to hear more of that will help me, help me make this podcast even better. Again, thank you for tuning in and I'll see you next week.
Podcast Show Notes - Episode 4
Episode title: EPS. 4 - Pricing & Income Strategies with RJ Connell
Episode summary introduction: On today’s show we meet with RJ Connell, an income strategist, who helps us look at ways to take our business from surviving to thriving. She breaks down for us the importance of having an emergency fund for our business, and how to plan for income fluctuations in the future. RJ also debunks that myth that you simply charge what you’re worth.
Resources mentioned in this episode:
- The Profit Scale Podcast: https://theprofitscale.simplecast.com/
- RJ on Instagram: https://www.instagram.com/rjcconsulting.global/
Episode transcript:
RJ:
When it comes to pricing, it is super important that you do not charge for the value that you are, you charge for the value that you add. And you as the entrepreneur have to be very clear on the value that you are adding to your client's lives, no matter what your business is. And so the first thing is having clarity around your value, the value of your service. Let me say, as well as the result you are offering and the experience.
Kamille:
Welcome to the Abundant Entrepreneur Podcast, I'm your host, Kamille Cawley, two time business owner, fitness expert, connection strategist, creator of the Abundant Entrepreneur Summit, wife, and fur mom. Each week, these episodes are field stories, strategies, and expertise given by guest entrepreneurs from all across the world, as well as bonus episodes, from me, that will energize, empower and support you in your journey through entrepreneurship. Get ready to elevate your vibe and captivate your tribe. It's time we connect to our message, step into who we are truly meant to be, and become more abundant in life and business. Who is with me? Let's get started. All right guys, we're back. I'm so excited. I have RJ Connell here, Hi RJ. How are you today?
RJ:
Hi.
Kamille:
I'm so excited to have you. RJ is an income strategist. She knows everything about money guys. So I know you guys want to listen to this, but RJ, tell my audience a little bit about you. I'd love for them to hear.
RJ:
Yes. Well, thank you so much for having me. I'm super excited to dive into the conversation today. So a little bit about myself, as you mentioned, Kamille, I'm an income strategist. And so what that means is I primarily work with coaches, consultants, and creatives, and I help them with strategy around their money. So we spend a lot of time as entrepreneurs focusing on marketing, focusing on lead magnets, focusing on building our social media, focusing on building our email list and all of this outward bound energy. But then when money actually comes into your account or when you are trying to manage your money so that you can grow your business, that's an area where we often drop the ball. And so that's where I come in and I help entrepreneurs specifically with pricing. And so that's one of my specialties is making sure that your pricing supports your business growth and not just sustenance. So not just maintaining where you are, but you actually have the ability, the financial stability to actually grow your business. And then I also help with profitability and help with cashflow different strategies around just managing, making sure money is available when you need it, paying yourself, how do you determine how you pay yourself? So all these strategies that I help with and then strategies around how you bring money into your business, using the money you already have. So it's a little different technique rather than focusing on marketing and focus on how do you optimize the money you have now, so you can allow your money to work for you. So that's a lot of what I do. And typically what I, the kind of work that I do with clients.
Kamille:
That is so amazing. And I'm sure like everyone just hearing that right now is like, I have 10 million questions. Let's go. It becomes such a crazy load. I'm like, let me hire someone. So today you guys, we're going to talk a little bit mainly, especially during this time of how to deal with your money, but this is going to help you obviously in the long run as well. I wanted RJ to go in and teach you guys. And I know a lot for me, I've been hearing a lot from people saying that they're afraid to offer their services because people don't have jobs or people aren't gonna think that they're necessary or essential. And they're afraid to sell right now, to be honest. And also they feel guilty for being too high price. And I know you work with a lot of consultants and entrepreneurs on this so tell them how can you help them with that? Because I know the feeling of guilt is real and it's scary, but you know, what, what is it that you do to help people get through that?
RJ:
Okay. So the first thing is that, first of all, it's a great question, Kamille. And like you said, it's not, this is not something that, you know, maybe one or two people are feeling. Our collective entrepreneurial community as a whole is probably struggling with this. So if this is you right now know that you're not alone and that's okay, it's natural to be feeling that. So the first thing I want to do is just encourage you in yourself. You as the individual, you, as an entrepreneur, as the expert, as a person who is out there to serve, I want to encourage you first and let you know that what you have is valuable and the service you provide is truly impacting the lives of your clients. And I believe that if you didn't believe that you wouldn't have started your business and you wouldn't be offering something in exchange for money. So that's the first thing that I want you to remember. Secondly, it's so important that you realize for yourself that, and that you believe for yourself, that you are an essential service to your clients. And so if you don't believe that for yourself, it is going to be that much harder for you to sell during a time period like this, because you don't have the confidence, you don't have the conviction that you are necessary. So then how do you then communicate that confidence to your client and instill that confidence in them that it's a good choice to work with you right now when finances might be limited or where they might be trying to prioritize where their income is. That's the second thing that we have to realize as entrepreneurs is that we have to believe in our service more than we want our clients to. And so if we're not able to do that just yet, then that's some internal behind the scenes work, that first needs to take place before we go out there to sell. And if you truly, truly do not believe my clients do not need this right now, I do not want to sell anything right now because they don't need it. And I don't like it if it was me, I wouldn't buy it. If that's where you are right now, that's a personal choice. That's a conversation that you can have for yourself to kind of figure out why don't you believe that your service is necessary throughout. There are further questions essentially that I would ask in that time period. And I, and I truly believe that that's where you are right now. You need to have a coach, some kind of consultant, someone that's working with you. So you can bounce off these ideas and these thought processes off of someone else, other than yourself, because there could just be some internal, either limiting beliefs, some internal turmoil that's going on that's preventing you from being able to show up and serve your clients. So I definitely think that you should have someone or a community outside of yourself and you know, and what you offer Kamille is a great place for that to just kind of show up and say, Hey, this is what I'm struggling with. And just get those outside external perspectives so that you can realize and think beyond yourself and think more about your community and how you can serve them. Even if that means in a slightly different way than what you're used to doing right now.
Kamille:
And that's everything I've been talking about right now. Some things are not considered essential at the very moment. And that's why, you know, you have to kind of start to create and pivot and change and think, okay, I know I have something we have, we all have something we got, like you said, started for a reason, maneuver and figure out how we can serve in maybe a different way. I'm serving in a different way. My business has changed completely, even though everyone thinks oh your business coaching, you're still business coaching. Because every single one of my clients is coming to me with these problems and these issues, I don't know how to sell right out. I don't know what to do. My business was in person. How do I go online? Like, there's a lot that I'm having to completely scratch and start all over. And that's just how it goes right now.
RJ:
I completely agree with that. We need to be innovative. We need to be able to pivot, but not necessarily jump off the track of what we're offering. So, you know, as you were talking about pivoting, you are still and have always been offering guidance to your clients to help them with their business. And that's still what you're doing now. But like you said, you're doing it from a different perspective because the need has slightly changed. And so you're just meeting the need where it is, as opposed to where it was before. And so for all of us who are entrepreneurs, that's essentially what we're doing. We're not completely starting this whole new business, but we're saying, how can I just position my existing expertise to fill the current gap that exists right now? And so, you know, one of the things that I do want to say when we're talking about what's essential and what's not, is realize that essential is by definition, going to be what matters to you as to each person as an individual. And I'll give the example as I will not lie. I took my hairdresser for granted. I will not lie.
Kamille:
I took her for granted. The fact that I have no color on my nails. My husband even asked me the other day. He was like, have you ever not had your nails painted? I was like, no, we've been together for almost nine years and the man has never seen them. I'm totally with you.
RJ:
There are things I wouldn't have considered essential before, but now that I'm, without them, I'm like, I feel like that's essential to me. That's my essential. So you know, when we take that perspective, because I didn't realize I used to go to my hairdresser. And you know if I had listened, I had an appointment and I was supposed to go and it was right before everything shut down. And I was like, nah, I'll go later. Little did I know and now it's like, you know, even longer that things like my nails similar to you, I was like, I had not like literally picked up nail polish to paint my nails in years, years. I have not done that. And so, I mean, I could, but I refuse to right now. So they're just saying place until I can eventually go to the salon again. But the point being is that what I consider essential might not be with what you consider essential Kamille, and that's fine. Right? And so we, as entrepreneurs have to realize that the best way to find out what matters to your people is to communicate with them, ask what do you need during this time period, or listen, if they're already telling you even better, listen, you know what? I realized that right now, you guys are struggling with your payments. Or I realize right now that a lot of the people who are in your community or, you know, in my community are having a hard time with keeping up with just their finances for maybe it's stress. Maybe their finances are fine, but just the stress of everything else around them is causing them to view their finances through a particular perspective. And so every individual entrepreneur right now, the best way for us to serve our people is to find out what they need and to see how we can fill the gaps. And that doesn't always mean you as the individual have to become the expert in that area, it could be exactly what you're doing, Kamille, by bringing people together to say, you know what, let me provide people who have different expertise in different areas to serve the needs within my community. So exactly what you're doing. And you're setting such a great example for your community by doing that in the show and leading by example, to say, this is how you continue to serve. This is how you make yourself essential if you provide what they need in this moment. And I genuinely believe you're doing a fantastic job with that. So everyone who's listening, literally takes that example.
Kamille:
Well, thank you. And I really like it for me. This is the time where I can learn to be a better entrepreneur myself, because I'm learning from all of you guys, like all these steps that you're talking about, all these things to think about, help me, help my clients and help me serve better. So it kind of goes full circle. Even though I am doing this for everyone else, I am still always learning from everyone that I bring on to this page. You know, I didn't even expect the story I got from the last girl that came on, where she'd been a registered nurse for 10 years in the six weeks. She decided I'm a life coach. Now I'm not going back. I've always wanted to do it. This made me change my whole thing finally. And I'm good. I'm never going back to nursing. And I'm like, wow, I was not expecting that story. And just see her here, how she was so fulfilled and so happy in this last six weeks. I was so happy to give that to other people. But at the same time, I was like, wow, like, look at how she feels, you know? And that, it's amazing. Like, I love that. And like it does, it really comes full circle. And when you talk about changing and having to kind of recreate or figure out what our, you know, what our clientele needs, I have clients that they've switched over. They did own nail salons, or they did. And then now they're doing care packages, nail care packages for people and sending those out. And I'm like, you know, how many women want that right now? So many women are so scared to do it ourselves. You know, we have to figure it out. And it's just about creating and pivoting and figuring out what the clientele wants and needs right now. And again, for me, that's essential and yet it's not, I'm not going to die without it, but I want it right now. And it helps me, you know, there's hairstylists that are giving, they're leaving, like just the color for their clients. Have you heard about leaving the color for their clients and just having their clients like Venmo them? And they have them all doing their own like greys and their hair and stuff. But I love that you said all that. So, you know, I do have a lot of people on here right now coming forward and saying, okay, well, I'm moving online and I'm, you know, I don't know how, and I know it's hard unless you know exactly what the business is, but any like advice to someone that maybe is moving online and they don't really, again know how to price themselves, they don't really know how to figure that out. And what would you say to them? And in order to like start going, okay. Cause I feel like some people move online and they feel like they have to be cheaper. It's surprising. They feel like they have to be cheaper, especially I deal with a lot of fitness and wellness coaches. They feel like because in-person is very personal and you're working in person than online needs to be cheaper, but that's not always the case. And I would love to hear what you would say to someone like that.
RJ:
Again, a great question. And so first thing, when it comes to pricing, first statements that I want to make, cause I know that we live in this Instagram society where everyone knows the coach, charge your worth or charge what you're worth and add tax and all of these statements. And you know, it's a great quotable, but it is not the world of business. And so it is like my life's duty to debunk this myth and to get you to understand pricing foundationally for what it's supposed to be. And also so that it serves your business and serves your clientele in the long run from a sustainable perspective. And not just from a perspective of, in the moment I want to be paid this much right now, type of thing. So first things first is when it comes to pricing, it is super important that you do not charge for the value that you are, you target for the value that you add. And you as the entrepreneur have to be very clear on the value that you were adding to your client's lives, no matter what your business is. And so the first thing is having clarity around your value, the value of your service. Let me say, as well as the result you are offering and the experience. So I'm going to say that again, in case there are people who are taking notes, which you should be clear around the value you add, clarity around your result, and clarity around the experience. Those are, those are three very key things. And that, let me put it into context now. So you talked about some of the health coaches who are now switching from or fitness coaches who are now switching from being in person to being online. Obviously we all have to adapt to that, right? So it's not just the health and fitness industry. It's any industry that works on that works in person. So what you want to do is look at what is the value add? What are the results and what is the experience that you curated in person when you're normally working with your clients? And then when you are now transitioning to online, can you keep those three things the same? Can you keep the experience, the level of the experience, the same, of course, it's going to be delivered in a different way, but can you still curate and experience at that same level? Can you keep your result the same? Is the value that you're adding the same? Cause if it is, there's no need for you to adjust your pricing, right? Your pricing should remain exactly the same because the only thing that's changing is your medium. And so if your medium is now part of the experience that you curate and the people who are coming to you as a personal trainer, for example, are coming to you because they, they specifically want to work with somebody in person. And that's part of your unique selling advantage as part of what makes you different or makes you unique. Then of course, then you're going to have to look at, you know, maybe making some adjustments to your pricing based on that, because that was part of what they were specifically looking for with you. But if they were coming to work with you, because that's what everybody does, but they were never opposed. For example, to work online, if that's what you had offered before then that's different, right? Because now it's less about that. It's less tied to why they're specifically coming to you and you're still able to keep those three things, the results, the value and the experience the same. And so then, like I mentioned, you don't need to adjust your pricing. Now, if you're in a position where you are working with clientele and because of everything that's happened right now, you're now realizing that your clients cannot can no longer afford to maybe pay you at the same rate that you had charged before or invoices aren't being paid, or people are reaching out and saying, Hey, I got to cancel or whatever that might be. You're just, you're noticing some financial changes in your client's ability to continue working with you. The absolute first thing you must do is communicate. Now we've already been in this for a couple of weeks. So if you have not done this already, literally do this today. Literally you can literally pause this as you were listening to it and then send out an email to your community or make phone calls, or at least schedule the time to do that. And just reach out to them and say, Hey, I just want to check in, are you okay? What's going on? I want to find out how I can support you. That is the absolute first thing, because the changes you make in your business should reflect the value of service that you're giving to your clients. And if you don't know where they are, if you don't know what they need, if you don't know what the challenges are, you should not be making any changes just yet, because how do you know it's actually going to serve them, you know, in regards to pricing.
RJ:
So that's the first thing next. What I would have you do is figure out after, you know, take that information that they've given you and now see, can you adjust the payment schedule? So I never recommend decreasing your prices. Please do not do it. It devalues what you are offering, and it tells them that you're only charging this because you think it's worth it in a particular context. And so if you believed as an example that a consulting session with you was $500 an hour, and that the value you provide and the result you deliver is for $500 that shouldn't change, whether that's March 2020, or you know, or December, 2020. And that shouldn't change, whether you are delivering that result online or whether you're delivering that result in person, the result remains the same. And so that's why I had to start off with removing the personal value and what we personally feel we are worth because it's not about us as entrepreneurs. It's about our clients. It's about the results that we've delivered to them. So that being said, do not decrease your prices, but offer different payment schedules, offer restructure your payments, please do this. And don't feel, don't feel like it in any way, takes away from what you have to offer from your business. Of course, you need to make sure that it still can serve you. If you have bills to pay, if you pay yourself already, you know, as part of a salary, then of course you need to make sure it's, it's still compatible with what the business needs and with what you need, but offer that, offer that to your clients and say, you know, when they reach out to you and say, Hey, gotta cancel, things have changed. I'm no longer able to afford this, get on the phone and say, you know what? I totally understand so much has changed, but I want to make sure that I can still support you to achieve your goals. So here's what we can do. Let's break down these payments. And instead of doing one payment a month, do two payments a month or, and spread it out, or say, you know, what, what can you do? Like literally ask them, what is, what can you afford to do right now? If they say, listen, I can only pay $200 a month right now. And maybe you normally charge 250 and then say, okay, you know what? I want to make sure you're able to still continue, because I know how important this is to you. Let's do $200 a month for right now that one 50, we'll add it at the end of year. And when it comes to the end of the year, we'll talk about how you can break down those payments later on. But for now let's keep the $200 a month. And that one 50 you'll still be charged until you're making, you're making it clear. It's not necessarily a discount, but you're just, you're exactly. You're restructuring it in a way that can still support them. So you're saying, okay, that extra one 50, we're going to revisit it in six months. So it's still accumulating and you want to make sure you're very transparent. You're not trying to position it like, Oh, I'm pretending to give you a discount when I'm not, we're not trying to be deceptive here, but you do want to let them know. Let's leave that one 50. We'll have it accumulate over six months and that's going to end up being what, $750 or so. And we're going to come to that $750 in six months. And we're going to break that down into smaller payments that way for the next six months, you don't have to worry. We'll continue as is. It makes sure that you as a business owner is still able to keep income coming through your business, even if that's slightly reduced. And it's also making sure that you're not devaluing the service that you're offering and telling them, well, now I'm going to give you a discount, but six months later, and everything goes back to normal, hopefully I'm going to raise the price again. It's like that. You know, if you go down to $200, I'm not going to go back up to three 50 as a client. Like I'm not going to want to do that.
Kamille:
And I've talked about this before. And I, and many of you know, you've worked with me before, you know that I've done the same thing. Even in the past, before all of this happened, I was always willing to work with people, never put down my prices. When I was in personal training to now, I never lowered my prices, but I always allowed people, like if they got paid every other week, I would do biweekly payments, you know, to allow them to get paid. And I would do it on the Friday that they got paid so that it would make it easier on them. And they weren't getting hit in the middle of the week when they're about to pay bills, you know? That is just, but I would never change my price, always charging the amount that I felt I was giving. And I knew that I was giving, cause I always come from passion and I don't sell to sell. I sell because I'm trying to sell a service that I love. And I adore. And I want to give you guys an I know has value. And I love that you said that because that experience alone, isn't changing. Cause you're not changing. So if you're still being the person that you were before and you're coming into this with that same passion, that same love for the things that you're doing and you're just changing it around it, shouldn't devalue it at all, unless you're coming into it. Like you said, to do it monetary and do it quickly. And it's like, you're just selling it. First of all, people are going to notice because know when people are being desperate and people are just looking to make that quick buck, you know, most times you can tell when someone is being that way, but if you're bringing that same passion, that same love you did from that in person business online, there's no reason to lower your prices. And like you said, it's just about working with people. It's exactly what I've been doing. And I'm sure you've been doing in your business as well as that I've extended payment plans. And I don't know if you've heard this from any of your clients. And I did hear this and I told someone the same thing, you know, let's have you extend the payment plans with your clients. Let's have you that she's like what? The program is only three months and I'm going to push it out to four or five months. I said, but they're still going to get the results that they want. As long as you're doing the things that you said you were going to do. So even though you're pushing it out past maybe the time now they're going to be happy. They're going to get the results that they want. So pushing it out is not going to hurt you in any way. They're not going to come at you and have to make that fourth payment and go, well, I hated everything about it, unless you didn't put everything you were supposed to and give them the value and the experience and all of that stuff that you said you were going to do. That's the only time you need to be scared about pushing out payment plans is that if you're not actually bringing that, so I completely, I love everything you said that is, Oh my gosh, you are just killing it. You're like, man, I feel like I'm going to get so many messages of like, thank you. I mean, so I think also one of the last things I really wanted to, I'm sure I could, I'm going to have to bring you back on so you can talk about other things that I know my clients might financially really need help with. Obviously we're trying to stick with the time right now, what's going on. So I know you and I were kind of talking about how important it is to kind of, you know, prep and be smart about what we're doing with our finances now. Especially since some people are just getting online or they're just building online businesses or maybe they got laid off, like what, what advice are you giving to people or tips for people that are maybe just even stressed about the situation. It is a difficult time. It is scary. We don't know when this is going to end and where it is a little unknown. So I know a lot of people are a bit fearful. What, what would you say in preparation for that?
RJ:
Well, okay. So the first thing that I would say is that the changes we're experiencing right now, we may not have anticipated them happening right now, or to this extent, but as entrepreneurs, we always knew that there were going to be ups and downs. So, you know, again, putting it into context, you were prepared for this, you were ready for this mentally. You might not have known what it looks like, but just again, want to encourage you. You're not necessarily caught off guard. You're just trying to figure out how to pivot and you have everything you need. So that's the first thing. I don't want anybody to panic because you don't make good business decisions for yourself, for your clients and for the long term of what you want to accomplish when you are coming from a state of panic. So that's the first thing. Next thing that I would say is you right now, my first priority would be for you to make sure you have an emergency fund for your business. Now, typically what I would instruct my clients to do is to create an emergency fund of at least three months of all of their business expenses. Right now we're in a time period where you might be just experiencing a flux in how much your business is making. Maybe you're still working a nine to five, and even that has changed. So depending on what your personal experiences, how I would adjust that is at minimum to create a three month reserve of your necessary expenses. Now there's a difference between your nice but not necessary expenses. So let's talk about that for a second. So, essential, again, by definition, it varies between people. However, when we're talking, when I'm talking specifically about the emergency fund for your business, I'm talking about the things that are directly income generating and that you absolutely must continue to pay in order for your business to run. So, as an example, if you do your consultations with your clients, either via zoom, for example, or via a video conferencing software, and that is necessary because you provide them with the recording. And it's also one of the ways that we can increase the value for them, as opposed to just a phone call, then that is a necessary experience in order for you to continue generating money. For example, if your clients are finding you online through your website, as an example, that is a necessary part, a necessary expense. If you pay yourself, and that is your only source of income is directly through your business. And now you're, you're a full time entrepreneur and you don't currently have a side hustle that is a necessary experience because if you do not get paid and cannot pay your light bill, cannot pay your phone bill, your rent, all that kind of stuff, you are not able to continue serving your clients. And so when I'm talking about the things that are necessary in this moment, it's the things that will allow you to continue to generate income for your business. Now, as an example, I use a proposal software with my clients, it's called Better Proposals. And I'm not sure if you're familiar with it, or if anybody else is familiar with it. But, you know, it's like it's strictly a proposal software that allows you to put together really nice proposals with all this fancy stuff. It is nice, but it is not necessary.
RJ:
So if my business was at a place where, you know, my income was reduced and I had only a certain amount of funds to work with, I would for sure cut that off or pause it, I should say. I would pause my subscription and let them know, Hey, this is what's happening right now. I'm going to have to pause this for the next couple of months. And I would just go down to the things that are absolutely income generating for me because my proposals are not necessarily income generating all that information. I can do that in another context. Yes, it might be more labor intensive to make sure it shows up in this, you know, still presentable and still matches the level of experience that my brand delivers, but it is definitely something that I could find another way to do on my own as an example. My team works with me, so I have a phenomenal team of ladies that work with me within my business, they are absolutely income generating. They are my absolute first priority. I will let everything go before I let those ladies go, because I cannot do the work that I do by myself. And to have that support alongside me makes such a huge difference. And so for me, that's one of the things that is absolutely necessary. And it's actually the top of my priority list even before myself. And so like, you know, for you as the individual, you as the entrepreneur as well, you have to decide what is, what are the things that are necessary to your business, generating income right now and prioritize those things. So if you're trying to prepare, that's the first thing, create at least three months and get as close to it as you can, don't be discouraged if you're not hitting that number exactly. Don't be discouraged if it's taking you, you know, a longer time than you would like. Realize that, although you're building up to three months of expenses, it doesn't mean you have to do that in three months. It could take you six months to build up that three month of expenses, right. Cause you still have to pay for things in the meantime. So, you know, that's the timeline of that is going to vary, but then that's okay. But that's what you're at least hitting because you realize that the effects of COVID-19 are not only during COVID-19, they are going to last long after this ends. And so the better prepared you are, the, you know, the better positioned your business is to not only survive during this time period, but also thrive during it. And so that's, you know, definitely the first thing I would say, the next thing that I would say is just to evaluate, you know, create a list, prioritize, see what's important to you and create some, some different scenarios, some income scenarios as well. So what that means is let's say right now you're making about $5,000 a month through your business. And that income has been pretty steady. You know, it of course has its ups and downs and some months you make more some months you make less, but you're typically around that on average. So that's good to know and have as your baseline, but create another scenario. If you, if your income dropped to $2,000 a month, what would that look like? What would you have to let go of, what would you have to change around? What would the effects of that be on your business and how could you still make sure your business is running? Even if it drops down to $2,000 a month and then do another scenario where it's now $7,000 a month is your average. And then how could, you know, what does that change? What's that now allows you to create some different income scenarios where it's not just focusing on the positive, but just also changes that might not be optimal as well and prepare for those. So that if that does happen, you're not caught off guard like, Oh my gosh, my income plummeted $3,000 this month. Well, you prepared for that a month ago, you created some scenarios, just go back to what you had written out and see, how can I apply this right now? So this is now my current situation. I said, if this was to happen, I was going to pause these next subscriptions. I was going to decrease my hours here. I was going to adjust my personal pay, just for the, you know, temporarily so that I could make sure the business could still run and generate income. I'm going to do this for about three months and see how that works so that I can bring in that extra money and get the income back up to that $5,000. So creating those different income scenarios is also what's going to be helpful to prepare you so that you do not panic. Cause let me assure you that you have everything you need, where I see my clients not necessarily going wrong, but I think the bigger impact is that they're panicking. And so they're not able to make the best decisions or even think of the best solutions because they're in a state of panic. And so when you are preparing ahead of time, there's no need to panic because you're ready and you know what to do. And you're just executing a plan at that point.
Kamille:
Yeah I love that. Honestly, you guys, this is something that you should be doing at all times. So if you're just not in the entrepreneurial world, then, okay, I get, if you don't have this kind of set up, but I've spoken about this before on my page about having two obviously different bank accounts and people have asked me, should I have a business bank account? And I was like, even when I knew absolutely nothing and I started my first business and I was like 26 years old, I still got a business bank account right away because I knew that if I just kept taking money out of one account, I wasn't going to keep track of what I'm paying myself. What is actually going towards the business. And I knew at some point my taxes would be a mess too. So even though I wasn't totally suited up for it and I knew exactly what I needed to do, I've talked about the first thing I always adjust for me on my side is just get a business bank account. The same bank you want. You can see both of them when you're on there, pay yourself, do not just go and get a card. I used to leave that card at home. So that only when I was buying things for business or paying the rent for my business and I would use that card. I wouldn't even have it on me so that when I would go out and spend, it was on my personal account and I wasn't using it going, Oh, well, my business got more money. And that's the thought process, you know, unfortunately you're getting paid through that account. It looks nicer and you're up saving it. So, I mean, I'm no financial guru, but I definitely know. And I've talked about this before, is that you should be ready no matter what, this is not the only situation you're ever going to be in. Like you said, it goes up and down, you will get to a point where there will be more stable months, but it's always, there's always going to be an influx. You might lose the client. You might gain two. You might lose three. You might have, you know, there's always going to be up and down moments. And yeah, that is such great advice because no matter what, like you said, even if all of this kind of subsides in the next six months, it's going to hit us probably for the next two years, you know, the markets are down. Things are going to go down. We're going to be in pretty much a recession. Like there's going to be a lot. So having some sort of just buffer to feel good and to know that, okay, you know, what, if things get tough next month, I'm okay. I won't be ballin ', but I'm okay. And I think that that advice is good as you move along in this business, no matter what, if you decide to stay in the online world and that's where you started here, you decide to keep being an entrepreneur, that, to have that set up and have all of that because it's hard, this is not a business that you, you can always say that everything's going to be a hundred percent okay. Then Covid happened. No one saw that coming. I mean, we kind of did, but we were hoping they got to stay safe, all of us were all. And by the way RJ is from Canada, us here in the United States that we were impervious to the situation for a while.
RJ:
Just to add to what you were saying, Kamille. So that's not, that response that I gave about having the emergency fund and creating some different income scenarios. You mentioned the point that I just want to stress that this is not only if your business is currently in crisis. If your business is thriving, this is an even better time for you to take the time to do this. Because again, entrepreneurship, it's always going to be up and down. We don't know how down it's going to be. And hopefully the ups are super high, but still it's a journey, right? We're always going to have those up and down fluctuations. And so if your business is right now in a place where you're doing well, and you're like, Oh, well, you know, I'm okay. All my clients are good. I don't like that nothing has changed for me. Fantastic. That's amazing. But still prepare because these are financial principles that you should have for your business, no matter what, they're not just crisis management principles. These are things that will prevent you ever getting to a crisis in the first place.
Kamille:
Yeah and it is the best time. I mean, because if you are doing well and you are able to kind of keep some of that money, invest some of that money, do some of that money right now, the best time to do that. And because you, you may not be this way. When we, when he thinks go back to normal, you actually might drop. You don't know, you don't know what it's going to be. You get a buffer right now. And this is the perfect time to do it. If you are, for me personally, my business has been thriving, you know? So I've finally got some stocks, I finally did some stuff I normally wouldn't do. I'm not say I put thousands and thousands of dollars, then, you know, I'm like, okay, well, this is, you know, I actually am doing during a crisis. My business is going in the right direction. I'm okay. My husband, he's still working. So, you know, we're, we're pretty normal, I guess you can say. And I, and I'm grateful for that beyond grateful that I'm still in a good place, but it's time to be smart. I'm not, I'm not going online, shopping every day. I'm actually staying away from all of that. You know, I could be on my time, but I'm not because I'm like, okay, well, this is, this has told me, like, like you said, even though it sucks not to have my nails done, it sucks not to be able to get our hair done. We're actually saving in places that, I mean, I would have spent three, 400 bucks alone on some stuff to get dinners. And I'm not spending that kind of money so it's the perfect time for me to like, be smart with my money and save it if you are doing well, like you said, this is the perfect time to start. You can't go anywhere anyways. If it wants to be natural, let it be natural.
RJ:
At least, you know, you're not alone. That's good.
Kamille:
But thank you so much, honestly, I definitely want to bring you back at a later time so we can talk more about everyone when they need to budget and how to spend their money and how to use it wisely in their business. I'd love for you to tell people where they can find you, if you have anything that you could offer them right now, that would be great. Cause I know everyone is kind of looking for some resources.
RJ:
Yes, for sure. So a couple of resources that I'd love to share with everybody, the first of which I will say is the pillars of pricing workshop. So actually I have a workshop that's coming up this weekend. So it's actually just in time and essentially what we're going over. So this is a workshop that's designed to help equip entrepreneurs with the knowledge and the resources around how to properly price their services in a way that is geared towards sustainability and not just getting money through the door right now, not just that charge what you're worth mentality, but it's really, what do you need to consider every time you set your prices so that you are serving your clients optimally, but also positioning your business for long term sustainability. And so right now, this has been a really popular workshop that I've always offered it, but it's been a really popular workshop now because people are like, you mentioned, they're coming online. Like, I don't know how to transition. I don't know if I need to change my pricing or I like, you know, people around me are offering discounts and I feel like I'm not going to get any clients right now because you know, my competitors are now 50% off and just all that kind of stuff. So all of these changes that you're seeing, or maybe just questions that you had from before around how to price yourself, this is going to be a great workshop for that. And we're also going to talk about coins and confidence. And so how do you communicate your pricing confidently? How do you make sure that you have the sales techniques behind you so that you're communicating not only with confidence, but with conviction, like I mentioned at the beginning and you believe that your service is valuable and you're communicating that to your clientele. So that's the first thing that I would love to offer. And you can either visit the link in my bio to register for that. Or you can visit my website, rjconnell.ca/ppw for the pillars of pricing workshop. And again, it's happening this Saturday. So I'd love it if you can join. It's honestly genuinely one of my favorite ways to work people. It's because it's interactive and it's not a webinar. And we get to like actually talk and I get to find out about your business. I absolutely love it. And it's one of the places where I see the most transformation in a short period of time. So I genuinely would love to be able to support people there. And then I also have a podcast that's called The Profit Scale. And so this is a great resource as well for entrepreneurs, again, geared towards coaches, consultants, and creatives, and just providing you with strategy, with information, with resources, to help your business thrive and not just survive. So that's really important to me. And we focus a lot on that podcast with strategies around your money and not necessarily your marketing. There are so many really great, phenomenal resources out there that deal with marketing your business and how to grow and how to get people in. And so what I look at is taking a different approach and just helping you do that from a money perspective. So it's called the profit scale and that's available on all platforms as with most podcasts it's completely free. So I would love for you to check that out as well, and just listen to a couple of episodes, especially episode one, because it talks about the top three pricing mistakes. And that's been the most popular episode so far, and it's just a great free resource for you to get some knowledge on how to help you grow your business.
Kamille:
Thank you so much. And of course, I'll have all her information down below you guys that you can contact her if you need to. And of course, feel free to reach out to RJ for any questions. I'm sure she would help you.
RJ:
Please do. I would love to.
Kamille:
I love the workshop. I'm probably going to go attend the workshop as well. I can always learn more about my finances, believe me, but thank you again so much, RJ. I really, really appreciate it. Thank you so much.
RJ:
Thank you for having me, Kamille.
Kamille:
Thank you guys so much for listening to the Abundant Entrepreneur Podcast. I am so happy you tuned in today. You can take a moment to share this episode with someone that needs to hear it. That would be amazing. Also, if you could head over to iTunes and give me an honest review that will help me in making this podcast even better for those on their entrepreneurial journey. I want a completely honest review from everything you like to what you want to hear more, because that will only help me make this podcast even better. Again, thank you for tuning in and I'll see you next week.
Podcast Show Notes - Episode 3
Episode title: EPS: 3 - Mindset & Business Shift with Daniella Inzerilli
Episode summary introduction: In today’s episode, we chat with Daniella Inzerilli all about how to pivot our business during this crazy and uncertain time. Daniella talks about ways to reinforce your mindset by focusing on the things in your life and business that you can control. We also discuss ways to sell that feel empowering, while also serving our clients needs.
Resources mentioned in this episode:
- Daniella on Instagram: https://www.instagram.com/daniellainzerilli/
Episode transcript:
Daniella:
Of emotions at the moment. Maybe you have one day where you're like, this is great. I'm going to start the online business that I want to do. And maybe the next day you're like, I don't know what it's going to happen. I don't know if I can figure out, I don't know if I can do this and that's okay. Don't be like, don't feel like you have to be positive all of the time or don't feel as you're in this rut, you can't come out of it because the people who are posting all the positivity stuff, they probably had a moment of anxiety beforehand or nervousness beforehand. So it's totally relatable and understandable if you're going through that roller coaster of.
Kamille:
Welcome to the Abundant Entrepreneur Podcast. I'm your host, Kamille Cawley, two time business owner, fitness expert, connection strategist, creator of the Abundant Entrepreneur Summit, wife and fur mom. Each week, these episodes are filled with stories, strategies, and expertise given by guest entrepreneurs from all across the world. As well as bonus episodes, from me, that will energize, empower and support you in your journey through entrepreneurship. Get ready to elevate your vibe and captivate your tribe. It's time we connect to our message, step into who we are truly meant to be, and become more abundant in life and business. Who is with me? Let's get started.
Kamille:
Hey, everyone! I am so excited to be back and I have my friend Daniella here. Hi Daniella.
Daniella:
Thank you so much for having me.
Kamille:
Of course, I'm so excited. She's actually from New York guys. So this is super exciting I've been having a lot of people come on. I want you guys to know that you have support system everywhere you are. But today, I'm going to go base off a little bit of what I've been talking about, you guys know, I have to tell you about, you know, energetically changing your mindset, shifting your mindset, as well as pivoting in business, rather than just stopping or pausing. And Daniella is really good at this as well. She's been working with her clients on this. Daniella, tell us just a little bit about you before we jumped into all of that.
Daniella:
Yeah, for sure. So I am a Mindset Coach. That's primarily what I work with my clients on, but I'm also a Business Strategist. So I have a background in business marketing. I worked in the corporate world in marketing, but I really realized that once I ended up leaving the corporate world, my passion was really towards helping people break through some of the mindset blocks. Some of the fear that holds us back and kind of putting ourselves in boxes that we feel like people have put us in, or maybe we've put ourselves in. So that's kind of what I do when I work with my clients mostly on. I'm also a photographer, doesn't really relate to the coaching, but kind of a fun fact about what I do. And I think why I love working with people so much.
Kamille:
That's great. I mean, we all have other things that we do, and I love that you're a photographer, that's so much better. I wish I was a photographer so I could be better at pictures, but you know, as you guys know about my story is that I had a lot of pivots in my business and my life. And so to Daniella, you know, she went from the corporate world. She thought that that was what she was going to do and be in. And she pivoted to this online world and it's a big adjustment. And I know right now a lot of people are trying to do that, but it is something that we both, as you know, worked on for a while before it became successful or did well, or we had clients, and I want to talk about today, how we can first start, we're going to start with the mindset side of it and kind of talk about some of the things that a lot of people have been thinking, or, you know, a lot of you've been laid off right now or have been set aside for their jobs or even if they had, you know, in person businesses, it's just personal businesses. They can't go in. So, I would like to hear some of the things you've been working with, some of your clients when it comes to now being at home and what they do next? You know, what do they have a lot of fears they don't know about? It's very unknown, obviously. What have you been telling people, working with people on?
Daniella:
Yeah. Okay. There's been so many things and I'm sure some of you guys have heard some of them before, but if anything, it'll just be a really good reminder. Maybe I can explain my experience and you'll relate to it a little bit differently. I think there's a lot of uncertainty right now, because even like you mentioned with jobs and stuff with childcare, it's interesting because in like a week and a half that this has been going on or two weeks, that's kind of become the new normal. Which is kind of interesting to even say, but there's a lot of uncertainties. So there's a lot of external factors that you just can't control. However, when it comes to your mindset and what I've been telling a lot of my clients is there is so much stuff internally that we actually can control and we get so overwhelmed with all the external forces that we can't control, like schools being closed, getting laid off, money not coming through, things being late, like all of those things. Yeah. We don't have direct control of obviously, but there's so many things that you could be working on every single day to really look inward and kind of bring yourself up or the people around you up or expand your mind, whether that's through learning or inspiration or reading, like whatever it is. That's kind of the first thing is accepting that there are things we can't control and I'm kind of a control freak. So that really took a while for me to adjust to. But once I was able to realize, okay, wait, I can actually control my whole day. I actually have more control over my day to day stuff now than I did more than ever, because before I had to do things, like I felt like I had to go grocery shopping all the time, or I had to go out and meet clients on more so their schedule, or out and like going out and about rather than structuring it to my home. So if you kind of flip the script and kind of say like, this can actually work in my favor, depending on what you're trying to do, that gives you a lot of power and kind of ignites something that makes you feel really good about doing what you want to do. The other thing is, and I'm almost positive you guys have heard this before because it's so relevant is, you can either choose fear or you can choose faith during this time. And I'm not even talking about like religious faith. I'm just talking, talking about like trusting and like believing in yourself almost rather than like the process or anything like that. Like you can say this is going to destroy me or, okay, this is my circumstance. Again, like the external factors, this is my circumstance. It's not going to change. It's very neutral. How am I going to feel about it? What am I going to do about it? How am I going to take this situation that I have zero control over and actually make something out of it? So that's been really helpful for me, even with my business, because even as an online entrepreneur where this is still like scary, yes. At points, you know.
Kamille:
We're going the changes too and making differences and I obviously I talk a little bit about the pivoting part of it, but we've been going through it as well. I can't just do the same norm that I normally do with my clients. It's not, not all of them are in the same situation right now that they were before. So I'm glad you said that because even though we might seem a little more grounded and okay. Because we're used to being an online business doesn't mean that we're not going through changes and having to make a lot of different movements and navigating through this entire thing as well. We just are a little bit more used to being at home, working from home. You know, that's the only difference that we have maybe compared to some of you that have maybe had a 9-5, and this is your side hustle, or there's a lot of changes with that. I know I have some people that are like teachers and stuff like that. You know, this is a little more of a navigation for them than it is for us, but we still are making those changes. So yeah, I'm glad you said that.
Daniella:
100%. And the other thing too, that I want to say is when you're on social media and I don't know if anyone else has experienced, but for me and my personal experience, when I've been on Facebook, I've seen a lot of posts being reshared that might not always be that maybe have more media scare tactics than on Instagram. And then I go on Instagram and Instagram is more filled. And I guess I should say my Facebook is more filled with people that I went to high school with people. I went to college with some family members, some older people, whatever Instagram is like my jam. Like these are the people that I look up to. These are the people that I want to connect with. So like, I'm getting hit with positivity after positivity and it can be really overwhelming and confusing. I think for people to like see both sides of the spectrum and be like, Oh, these people are wicked scared. And then all of these people are super positive. And I just want to say, cause I came to this realization myself and it's helped my clients too. It's okay if you're feeling a rollercoaster of emotions at the moment, maybe you have one day where you're like, this is great. I'm going to start the online business that I want to do. And maybe the next day you're like, I don't know what it's going to happen. I don't know if I can pay rent, I don't know if I can do this and that's okay. Don't be like, don't feel like you have to be positive all of the time or don't feel if you're in this rut, you can't come out of it because the people who are posting all the positivity stuff, they probably had a moment of anxiety beforehand or nervousness beforehand. So it's totally relatable and understandable if you're going through that roller coaster of emotions.
Kamille:
Yeah we go through that roller coaster as entrepreneurs all the time. There are days that I am like, I like, what am I doing doing this? Am I even good at this? And then there's days where I'm like, my God, I'm helping thousands of people. This is amazing. You know, like there's just, we go through those rollercoasters all the time so that is totally normal. Like that feeling that you might be having, like you're saying like, am I doing this right? Should I be doing this? Should I even try this? Like, and I know some people have been like, well, I don't even know how long it's gonna last, what if it only lasts another week. What if it only, you know, like, and then I try to work all this stuff out. I always try to tell people that like for right now think of it as a long term thing or a side revenue, no matter what, if you get your business going now, when you have the time and I'm sure some of you have really wanted the time to do that. And then now you actually have the time to work on it. And no matter if people go back to your normal job, you go back to your normal days. You still always have that side revenue, which is great. Because if there is anything that happens or you do decide, you want to walk away from your nine to five, then you have this structure and this establishment already begun. And now you can just work on it even more. So for me, I always, I'm trying to make people think long term of it, rather than just like right now. Like I'm just going to do this right now. And I think that's been a little bit of an issue because people are feeling like, well, what if I put all this work in? And then like a week from now, we're back to normal or something. Well, we'll never be back to normal. Let's just, this is something that's going to change us forever. But you know, hopefully in a good way that we can all come out of this stronger. And I think that's why Daniella and I do these things as we want to help you guys come out of this stronger and better in a better place that if something is to ever happen, you guys are in a good place and you have this backup or this maybe new job, you know, from online and at home.
Daniella:
Yeah, in the other, like flipping the skirt back, like what if this does last longer and you could have started a week beforehand, or maybe you had a leg up the week before, or maybe you still had money from your other. You can look at it from every single perspective so instead of holding out on something, why not? Like at this point, what do you have to lose?
Kamille:
Exactly, exactly. And I like what you said about the positive and the negative, obviously, you know, I'm always talking about getting the right support groups and being around the right people. And I don't know what your house life is like, I'm not going to tell you to go to run away from your husband right now if he's a super negative, like watching the news every 10 seconds, but what you put your mindset in and where you put your mindset is going to be the biggest deal. So if you're always reading the negative, like for me, obviously I will tell you the first thing that I was doing when this first happened. Every time I got the alerts on my phone, that like, there was a new update with the coronavirus. I'm like, I would read it. And then I started go on there, reading all of this stuff. And you know, what I realized is that I had to leave it. I had to leave it. Maybe like, okay, I want to know, I don't want to be oblivious to not knowing what's going on out there. But I knew that there was times in my day that I shouldn't be doing that, especially in the morning, like when that alert was there and I'd be like, Oh my gosh, like the moment I wake up and I was like, that's not the way to start my day. I'm just going to feel super down here that there's like a lot more negativity out there. And people are going to be seeing a lot of negative things. So it's really hard to navigate through that. If you're like, you're constantly reading the negative. And I think that there's times to read and like times to just separate it, separate what's going on with you pay attention to the positive groups that are on Facebook and Instagram, whatever it is for you. Like for me, I have a lot of positive groups on Facebook, but that's just, I have certain groups. And there are, like you said, on my normal Facebook page with like old friends and family and stuff like that, I'm seeing a lot of like controversy things and all that. And then like when I'm reading that, I'm like, Oh, but on that note like you said, we have to switch from that and we have to get out of that mindset and we have to try to be more positive. Now, is there any like routines or things that you've been kind of telling your clients, I know like you were saying like meditation or reading and stuff, is there anything else that has been working for your clients to kind of get them out of that mindset?
Daniella:
I would say the first thing that I'd say is, and you kind of hit the nail on the head when you were talking about, reading certain things and being informed. And I think we can absorb information and it's good for an education aspect to be informed, but what's really cool is once we have that information, we can decide how we're going to take it, you know, and how we're going to like use it, how we're going to let it affect us, what we're going to do with it. So the first step is understanding and even outside of everything that's going on right now, this is super helpful. Even when people are talking about literally everything, like people can have an opinion or people can tell you certain things. And if you don't want to agree with it, you don't have to, if you don't want to accept that as your own truth then you don't have to. No one's saying you have to do this is totally up to you to kind of see how this plays out for you. So that's kind of the first piece. The second piece is there's for me, at least I'm like, I want to absorb as much knowledge and content as I can. So something that I've been incorporating into my daily routine, even more than I have before is taking advantage of the resources that are out there. So for me, that looks like actually investing in something during a time like this, because that's where I show up the most energetically is when I'm putting money into something, because I'm going to set time aside for that. However, some people just want to access the free resources, which there are tons of right now, tons of free resources going on right now.
Kamille:
I would say more than ever, because feeling like they need to serve as much as possible. People like us. I have been giving away free stuff too, that I normally wouldn't. So yeah.
Daniella:
So setting time apart for that has been super helpful. And like I meditate every morning. I try to journal every day, my journal entries aren't super specific or structured. It can be like a to do list. Like I can make that my journal entry and it just makes me feel good knowing that like I took some time to just be with myself and the really cool part about this too is, well, it's funny. Cause like, I feel like when I get into these modes, I'm like, this is a positive, this is a positive, this is a perk, but I'm like, you have, let's say for two weeks, if you're in quarantine for two weeks, you have two weeks to try out different daily routines or try out different morning routines. So maybe for you, that looks like you actually take the time to make a cup of coffee and you sit down with your partner or your kids or something and you enjoy that coffee together. And maybe if you were working a job where you had to leave super early or maybe your partner was still sleeping or they left early, you didn't have that opportunity. So maybe you try that for a day. And then maybe from there you split and you take time to do your own thing. Maybe the next day you do it the opposite way. Or maybe you work out in the morning or you work out at night, you can have so much fun with this.
Kamille:
Endless opportunity. It's like I said, you have more time than you ever thought you would. And we honestly all didn't expect this to happen as fast as it did. And you have more time than you ever thought, like I am. And that's exactly the day. I've always had a morning routine, but now my husband is home certain days because of this. And you know, it's been interesting and fun and like, you know, we've been trying to figure out like, okay, I mean, he's still working from home, but like we've been working out like on his lunchtime, you know, it's interesting and it's super fun. I've never been able to do that with him. We barely, like, we both go to the gym almost every single day, but we barely ever get to work out together because our schedules have always been so different. And even though we can't go to the gym, you know, we can still go out to like outside or in our backyard or whatever. It's been fun. You know? It's something that you get to enjoy that you never have, I never thought we'd ever maybe work out together unless he finally started working for me. No, I'm just kidding. But you know what I mean? Like, I didn't know that this was going to happen and it's super, I'm almost like this is, it makes me even want to do better in my business so that he can work from home with me. Like I actually enjoy the situation. Like obviously we have separate little offices and all that. So we have our separate time, but it is. We have this opportunity and we were talking about it and like self care, I know so many people that tell me, they don't even have time for like a bubble bath or something because they never have time to come home from work and go straight to their kids. You know, they have to do this. They have to help them with their homework, your self care routine been? Do you feel like you, even though we work from home normally, but you feel like you've just kind of relaxed a little bit more?
Daniella:
Yeah, definitely. I think I really slowed down my morning routine because even though, I mean, I've been working at home. I ended up working part time at my job a little bit when I gave my notice. So I was still in and out. So I was still not 100% remote and with photography, like I was out meeting clients and stuff. So now like being forced to stay home, I've really taken the opportunity to kind of slow down and check inward and see how I'm feeling and what I like, what I don't like. And I've never been a movie person. Like you can never get me to go to the movies. I like watching shows, but I don't like watching movies. I don't know why. And we just got Disney plus and we've been watching movies and like, that's like our self care time because it's a time where we're just like, not focusing on anything else and just kind of like chilling out and just like letting our minds rest and that can be self care in and of itself. And I'm not saying that I'm not saying it's good or bad to sit there and just binge stuff. I definitely get work done. I'm setting boundaries and stuff, but figuring out what your self care looks like, because it's different for everyone. So I can definitely explain my self care routine. It starts with meditating and journaling and taking a shower and drinking coffee. But for you, it might look like waking up, getting work out in right away, then maybe read for 20 minutes. Like it's so situational for what it is that you want to do. But it's a time, like I said, to kind of try things out and see what your body likes doing. So for me, it's been a time to really just slow down and listen to what my body needs.
Kamille:
And that we don't normally have time for. And I also think that, although we're saying you can try it differently. I do believe in implementing a routine though, because now you actually have the opportunity where maybe before you were running off to work, barely, maybe eating, driving through Starbucks to grab it. You can't do any of that stuff now. Now you have to get up and make your breakfast. You have to get up and make your coffee. You have to get up and you know, you have to do all the things that you normally maybe would rush through and you actually get to enjoy them. But also setting that up will help you when you do go back to another, another routine, because you're going to know what gets your day going in a positive manner, in a positive way. For me, yes. Normally I work out in the morning, but I have been waiting till lunch time to work out with my husband. But, and that's been different too. Cause I kinda like when are we gonna work out? You know? But, just having that routine in place helps so much. So, you know, I'm gonna, we're gonna go into the business side of it just a little bit, because obviously that is why I say that we have to set up a routine. We have to have a routine because although we work from home, we still have to be very disciplined because like you said, you could be ending up sitting, watching Disney plus all day long, but you have to set those boundaries and you have to have some sort of schedule in place. And I think that when it comes to learning how to pivot in your business right now, and if you're trying to go online and you do want to try to start learning how to do some of that stuff, understanding that you do need some sort of schedule and boundaries and all of that. So how, how for you and your business, do you feel like you've been kind of pivoting, changing, maybe making some adjustments, like you said, we have been doing that. What have you been doing personally? Maybe that's going to help some people understand what they can possibly do. Obviously we have established online businesses, but still like obviously if it changes, what have those been like? What has the feeling been? How has it been going?
Daniella:
It's been interesting to kind of see what's coming up for me and what I want to be able to offer to my clients and what content I want to be able to provide. And then also seeing how my clients and my audience have been responding as well. So I have a lot of service based business owners that I'm connected with, but quite a few of them are actually in person services. So like salons, eyelash extension salons, hair salons, all that stuff. So for them it's been interesting because the value that I would normally provide, they could kind of take it and apply it to their business that they're actually doing, you know, whether that's social media strategy. So I've actually had to kind of tweak my content and my offers to be like, okay, these specifically, let's just say, service-based in person business owners. I have to take what content might be more applicable to them now in this situation. And it might not be like the things that I used to be talking about. So instead it's more so brainstorming what they could be offering now or what free value could they be offering or maybe encouraging them instead of just excepting defeat. I don't like using that word, but like a lot of people can feel really defeated during this time when they're being forced to shut down their businesses. Instead of just accepting that as what it is for them instead saying again, taking control of what you can take control of it and say, no, this is still my business. Like this is still mine. I am still able to make some money. I'm still able to provide value and offer things. I just have to do it in a completely different way. And so that's been really cool to kind of see how I'm able to get creative with it, but also how other people are responding to it if that makes sense.
Kamille:
Yeah. No, absolutely. And I have been doing the same thing. I would say, like I said, I told you I work with a lot of fitness, the fitness wellness side, and a lot of them are in person they're in person trainers, independent in person trainers, wellness centers, Reiki, yoga, things like that, where that's in person. And so a lot of that has been trying to figure out, how to make them again, pivot and not pause or stop because I have seen a lot of people and again, I worked in fitness and I've noticed a lot of those trainers are right now, just hanging out online, not really do it yet. They're offering like some workouts, but none of them are offering any services. And I'm like, again, we don't know how long this is going to happen. Also, I know a lot of them have always wanted to go online. I used to work with some of them and I don't see them doing that. And that's why I have been putting out there a lot, like, Hey, reach out to me because this is your perfect time. Like I know you've always wanted to go online. You always wanted to do what I was doing. So let's do this, you know? And so if you've ever been focusing more on like that side of it, more than just all entrepreneurs, just because of the people that I know I can help with this. Like, especially they're the ones that are probably struggling more than ever because they don't, and they don't even know if they're going to have the clientele when they get back your hairstylist, your eyelash extensions, all those people that do that stuff. A lot of people are going to be fearful even when we get out of quarantine and we're able to go back into the world, people are going to be very nervous, very scared to just walk into a salon and go get their nails. And I mean it's scary. It's like, well, what if it all starts up again? Right? People are going to still be nervous of that thought process. So I love that you're talking about like how you're trying to help them adjust because I think a lot of people feel like right now, they're just, they're just stuck. They're stuck, they're in this pause mode. They're in this like, well, I'll just wait until I start again. But again, we, first of all, not to scare anyone, but we don't know how long it's going to be. Second, we don't know if it's going to be the same when you get back. I don't know if all your clients, even like my eyelash person before they did all the shutdowns, she did my eyelashes and she's like, I think I'm going to lose clients by the time this was all over. Like people are going to be afraid. First of all, it's not a necessity, you know? So how can we change that? How can we, how can we make sure that you're still doing something and making money and serving. I think that's the other thing I've noticed. And I don't know if you've seen this is that there's a lot of people talking about needing to make money right now and not caring about serving people and like using their expertise. So many of these trainers are so necessary right now. And I keep trying to tell them that you're so necessary. People need at home workouts. They don't know how to work out from home. Like half of them don't even know how to work out in the gym. Now they have to try to do this with a pillow and a water bottle. Teach them something. You have the expertise. Have you had that issue with people would be like, well, how, like I don't have anything to offer people online or, things like that. Have you seen that a lot?
Daniella:
I've seen a lot of the gift card sales, which I think is great. And if that's something that's going to keep business as a float, I think that's awesome. But I also think that depending on how long this goes, and I was actually talking to a restaurant owner in my hometown and it was like more of an upscale restaurant and we went to support him for take out. And he was like, I'm super appreciative of everyone who's still getting take out and everything. But he was like, people eventually are gonna stop paying $150 for takeout. You know, like as things keep going longer and longer, like it's just not going to become a thing. And so kind of understanding that like, yes, I think that's, that's great to still offer it, but what else could you be doing? And, um, I think you definitely nailed it when you said, instead of focusing on like me, me, me, I need to be making money right now. I need to be putting everything out there and still be like, okay, wait, let's actually take a second to plan something and see what do my clients actually need right now. So they're not being Frank with everybody. They don't need the gift cards right now. They're going to back out of the gift card because they want to support you and your small business. And they know that they'll end up using them. But at this moment they don't need them. They're kind of useless to them. Instead, what can you offer that they need, maybe this is a masterclass on how they can take better care of their skin using household items that they have, that they don't need to go to the grocery store for. Come up with something like that, charge 10 bucks for it or whatever it is that you want to charge, get a bunch of people on and start getting creative with it. I have one friend who owns a nail salon and she came up with these cute little like DIY removing your nail polish or your fake nails kits. And she packaged them all up and she sold them and it's like, that's a need. Some people need to take off their nails right now. Like you want to take off your nails, you can do that. So getting really creative and thinking about what they actually need rather than what's the quickest sale or what, something that like is fluffy that I can just pull together because I can do it really quickly, like sit and think about the actual needs of your clients. And that will be huge. The other thing is now is not the time to pull back and kind of shut down and shut your doors and stay quiet on social media. I'm all for taking a social media detox cleanse. I'm all for that. But now is not the time where you want your audience to forget about you. You want to be more omnipresent now, more than ever showing up for your audience day after day. So that way, when this is all over, they're not like, Oh, I kind of forgot that she was posting so much. I kind of forgot that like they were on there all the time. Like you want to be like, no, they're constantly on your mind thinking about it. And you're constantly engaging with them and making them feel secure and that you're still there to support them.
Kamille:
That's amazing. I literally just thought like all my life, I literally just talk about both those things. Even if you have an established online business, even if you're not in the situation of like hairstylist, all that stuff, you still need to pay attention to what your client needs right now. You can't keep trying to offer them things that might not service them. Like you said, you've had to change a lot of your content, the normal things that you would teach people because that's not what they need right now. So don't just, if you're feeling sleazy or not great about selling right now, it's probably because you're not paying attention. Like your avatar's profile might have changed, but you're a person that you've been maybe doing things with for the past year, going forward for the past year. Unfortunately at this moment, their needs may have changed. And it probably even, again, if things start going back into its normal flow, it's still going to be different for them. Things are going to be different. So we have to pay attention to that. Our client's needs are not the same right now. So we have to know, when we have to pay attention to that, and you as experts in our own fields, we have to be able to figure that out and use that. So I think that even if you aren't online business or not, this is the time to start paying attention to really what your clients need outside of just, and this is great because like you said, those little nail kits that she just sold, she can keep doing that. Even when her business opens back up again, side hustle, benefits, revenue. Like if you want to talk about making money, there you go. Like you just found, you just had to think about what they needed and now you have something totally outside of what you normally did, which is amazing. And yeah, that's, I literally just talked about all of that. It's crazy. I literally just talked about that. And this is like the last thing I want to talk about. The other thing I've been hearing a lot, again, people being scared because they're like, well, people are out of work. People aren't gonna want to buy my services. They have this fear right now, obviously of like, well, no, one's can, like, I'm not going to be a necessity. I'm not going to think people aren't going to want to buy from me. And I'm talking a little bit more maybe on the coaching service side. What do you say to people? Or what would you say to people if they're like, well, I don't think I should sell right now is selling. And I've heard people are saying your sleazy, that you're trying to sell to people right now. Like you're trying to sell your services, which I have my answer. But what would you say to people that say that to you?
Daniella:
I think if you're going to feel sleazy, then you're selling the wrong thing and, or you're selling it to the wrong people. It's not my job or anyone's job to sit there and tell me, tell other people how they should or shouldn't be feeling about selling. And I think that's a mindset thing on its own and kind of your ego and where you're approaching it from. But if you're feeling sleazy, it's probably because you're looking for that quick buck, that's going to benefit you and not your client. And the other thing is, if we're saying they don't need us, you don't really invest in things when you like really, really want them. You really invest in big purchases when you need them. When there's like a need that needs to be fixed or fulfilled, or there's a problem that you need to be solved. I mean, you, you buy things when you, you buy a coffee when you want a coffee, but you don't like, absolutely need it. You're making big ticket investments when you need that result. So for it to say, they don't need me right now, or like, I'm not a necessity. I'm more of a luxury item. I don't think that that's, I think you're undervaluing yourself and you, there should probably be some mindset work around what you're offering and how you can actually help your client. And the way that I do this is whenever I catch myself, which is normal from time to time to get yourself into that mindset or feeling like your ego is kind of taking over. But what my coach once said to me was like, the end of the day, like this isn't about you. Like, you didn't start coaching. So that way, like you could feel good about it. You started coaching that way you could see the transformation within people because you knew how good it felt when you did it yourself. And you want to be able to offer that to other people. And as soon as she said that, it was like kind of a slap in the face. And I was like, okay, you're right. And every time I catch myself thinking like about me, I'm like, hang on. I need to pull back and say, what can I be doing? Or what can I be offering to my client? And if I price it right, and it's going to feel good to me, it's going to feel good to them. It's going to be a good energetic exchange. And there's going to be no issues, you know? And maybe if this time, like I understand that some people are more tight on money or I don't even know if they're necessarily tight up front right now with money. I think they're scared about the potential of being tight on money longterm or in a few weeks, especially when all of these things are being passed that like, like our rent just said we're flexible with late fees. We're flexible if this and that. And I think people are doing that out of consideration, which is great. And I know you talked about this in the training you just did in my community. How, like, if it feels really good for you to offer out a longer installment plan on a program you're offering, do it. That's great. Your clients are going to be super appreciative of it. And it's a win win for both of you. But if it feels really good for you to do just a one ticket item, and you're really trying to serve that person whose really looking for your guidance and they're ready to show up and they're investing and those people are going to come to you. If you're in the right, if you're offering the right product in the right space.
Kamille:
And what I also, like you said, I was talking about is that people need you right now. Like, especially if you do have a certain service that helps them online, or, you know, like someone was telling me she's a social media expert and she does social media. And she's like, I just don't think people are going to pay to do that right now. And she was like, so I don't, I've been holding back and I'm like, but people really need you right now more than anything. If you're talking about trying to help people, like if you're thinking about serving and you're serving other people and that's your job is to serve other people and help them build their social media is more than anything. They need that platform right now. This is the way for them to grow. So you holding back is only hurting them rather than hurting you. You're just hurting them instead because they need your services right now. And maybe because things are tight, they can't go get a high ticket coach. And you are maybe that perfect person for them at this very moment. So I really do think that, like you said, like I said earlier too, is that if you feel right and you feel okay with extending their plan, that's okay as well, but don't cut yourself short, get paid for what you're going to offer them. Cause you know, you're going to get value. And then yeah, that's exactly. I love that. You said that, cause it really is true. And I love what your coach had told you seriously, you're not training people every day to like put a smile on your face. You know, you're doing it because you're supposed to be helping other people build their businesses or change their mindset or whatever it is that you do. So yeah, remember that you're kind of hurting them if you're just taking away something that they may need the most right now. So no matter what you do, I mean, there's people out there that need spiritual coaches, life coaches, especially right now I feel like that's a necessity. I've been helping, someone that does Reiki. I've been helping her try to do it like this. And in video video recording, because even though she can't do her normal in-person thing, it's still something that's a necessity. You know, like it's still something that people probably need more than anything is to work on their inner selves and be able to have that. And she was thinking about completely stopping. And I was like, no, don't do that. People really need you right now. People that especially believe in that and like that, that it's just hurting them. So I'm glad you said that, thank you so much for being on here. Can you tell if you have anything that you want to talk to them or offer them and where they can reach you to just speak to you, let them know so that they can get to you?
Daniella:
Well, thank you so much for having me. This was so much fun. I am assuming my Instagram will be tagged, but it's just my first and last name. It's kind of long, it's Daniella Inzerilli. I'm always on Instagram. So if you want to hop in and say hi, or if you have any questions on anything, please feel free. I will voice memo you right back. I guess right now what I'm offering is I'm doing, I kind of listened to what my audience needed the most. So maybe this relates to you guys too, I'm offering a two week intensive program to kind of help you make more money or streamline new ways of creating revenue for your business, but also grow your social media at the same time, by showing up authentically and growing it organically. So that sounds like you let me know and we can chat to see if it's a good fit. Um, it's really high packed into just two weeks. So it's quick and easy, hopefully were back to our normal lives after the two weeks is over, but who knows?
Kamille:
Alright, thank you so much, Daniella. I appreciate it. Thank you for being here.
Kamille:
Thank you guys so much for listening to the Abundant Entrepreneur Podcast. I am so happy you tuned today. You can take a moment to share this episode with someone that needs to hear it. That would be amazing. Also, if you could head over to iTunes and give me a honest review, that will help me in making this podcast even better for those on their entrepreneurial journey. I want that completely honest review from everything you like to what you want to hear more about, because that will only help me make this podcast even better. Again, thank you for tuning in and I'll see you next week.
In today’s episode, we chat with Mariya Bentz all about the importance of having a website for your business and being able to be online and visible for your audience. We dive into different ways to build your website based on your budget, and why now is the perfect time to focus on SEO.
Resources mentioned in this episode:
- Website Template Shop: https://www.mbmagency.com/shop
- Mariya on Instagram: https://www.instagram.com/mariyabentz/
- How to Structure Your Homepage freebie: bit.ly/8sections
- The Mindset Marketing Podcast: https://podcasts.apple.com/us/podcast/the-marketing-mindset-podcast/id1454840383
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Episode transcript:
Mariya:
Get a website, put all the information on there, keep it updated and then two, get a Google my business page, because nowadays, like, if anyone needs anything, we're going to Google to search for it. So if you can't pop up, like imagine how much money you're losing out.
Kamille:
Welcome to the Abundant Entrepreneur Podcast. I'm your host, Kamille Cawley, two time business owner, fitness expert, connection strategist, creator of The Abundant Entrepreneur Summit, wife, and fur mom. Each week, these episodes are filled with stories, strategies, and expertise given by guest entrepreneurs from all across the world, as well as bonus episodes from me that will energize, empower and support you in your journey through entrepreneurship. Get ready to elevate your vibe and captivate your tribe. It's time we connect to our message, step into who we are truly meant to be and become more abundant in life and business. Who is with me? Let's get started.
Kamille:
All right guys, we are back once again and I'm with my good friend, Mariya. I've known Mariya forever. Hi Mariya.
Mariya:
Hi.
Kamille:
And as many of you know, I meet a lot of the women I collaborate with at events. And unfortunately can't go to events right now, but I love bringing you guys on. It's so amazing. And Mariya is a web designer and an SEO expert. She is going to give you guys so many good tips today. She works with a lot of companies from in-person companies to online companies. So she's been doing a lot of recreation and pivoting with her clients as well. So yeah, I'm going to let you get into it Mariya, tell us a little bit about you.
Mariya:
Hi. Well thank you for having me. I'm super excited to be here. I just posted on my Instagram story. I'm like I have a marketing mindset podcast where I'm typically interviewing, so I'm super excited to be on the other side.
Kamille:
I know she's always used, she's always interviewing, she interviewed me.
Mariya:
Yes, you guys have to check that out. But, I'm Mariya, I'm the owner of MBM Agency, which is basically a digital marketing company that specializes in website design and search engine optimization. And our whole thing is we don't just create pretty websites. We create profitable websites that first show up on Google when people search for your services. But then when people actually get onto your page, they connect with your message. And they're like, wow, this person's talking directly to me. I need to work with them. So yeah, that's a little bit about us.
Kamille:
Honestly, you guys, she's amazing. We have worked with each other for awhile back and forth with different things. And she just did a sales page master class a while back that I literally took all the tips from and started working on my own sales page. But right now I know a lot of you guys are having some troubles, figuring out where to start, especially getting online, maybe even with your website and with that Mariya, I love for you to tell me, tell the listeners and all of us, like what you've been doing with some of your clients at this time. I know some of them you were saying are like, Oh, well, clients aren't coming in. So I shouldn't be focusing on this. So I don't want to be focusing on this. And what have you said to them or been pivoting them in a different direction?
Mariya:
Yeah. So that's a great question. We have had, obviously with the current situation of the world, there's a lot of people that are unsure what to do in their business, what they should pause, what they should keep going with. So we, for instance, had a client that just signed up for SEO services, like right before everything started before everything kind of shut down and they're an in-person person where for them to get, make their money, people have to come into their location. And they were kind of thinking like, okay, I need to pause my SEO services since people aren't going to be coming in every month. But on the flip side, I think right now is like the perfect time to work on SEO. Because when you, and for those of you who don't know, SEO stands for search engine optimization, it basically means that when someone types in searching for your services or products on Google, that your website starts popping up.
Mariya:
Because just because you have a website, doesn't mean it's going to start popping up on Google. Most of the times, it doesn't, unless if you have like certain keywords in there and whatnot. But with SEO, when you start working on it, because first we researched the keywords that people use, then we have to implement it on your website, a certain formula. Like there's a certain amount of times you need to use the words and certain locations, things like that. But once you implement it, it's not like you're going to hit publish. And then overnight, you're going to start showing up on Google's first page. It takes about at least three months for Google to really start like crawling your site for them to understand that you have authority in this industry, that you are a trustworthy company. So it really takes time for Google to understand that. So I said right now is actually the perfect time right now, because by the time this whole thing is over. And by the time you start opening your doors again, you can start showing up on the first page and you kind of, you know, skip this time where technically, it doesn't matter matter in SEO world, but by the time you open your doors, you'll start popping up.
Kamille:
You'll be good to go. And I've been talking a lot about this whole situation has allowed us to almost reset and decide what we want to do. And I know for a lot of the people that have been reaching out to me, you guys have always wanted to go online or that has been something you've been wanting to do half and half with. And it does take time to become successful or, you know, do well online. And even to get a few clients, it'll take some time. And if you're not starting now, when you actually have the time to do it. I like to say SEO is almost like hashtags. If you guys feel like you don't understand that whole thing is if you're going to put the right hashtags on your Instagram or your Twitter or whatever it is, that's what's going to put you at the top of the page, the for you page, at the top of the hashtag that's kind of what your SEO does. And if you aren't working on trying to get your website in the right places and up to the top of the page, and it's going to take some time, like just like Instagram and all of them that you probably understand a little bit better because I know websites for me were super confusing and I didn't understand a lot of it until I met her Mariya. That will help you understand it a little bit better is that it has to take, it's gonna take time. It's just like, it takes time for Instagram to even recognize you as a page. And then you might end up starting to push yourself up if you're using the right hashtags. So that's the same thing with your website. And I know that you were saying so, okay. I know some people are a little bit fearful right now. They're like, well, I can't wait two to three months for my business to start flying off the ground because, I can't wait until I get back into it. What are you doing with some of your clients now that obviously working on their SEO so that when they do go back there, their business is going to be popping off. But right now, is there anything that you have been doing with some of your clients to kind of help them pivot right now and kind of hopefully make some money or start getting themselves ready to make some money?
Mariya:
Yes. So one of our clients is a personal gym local to us. And right now state of Georgia shut down all gyms, basically like most States probably, nonessential businesses have to stay closed. So that first week that it happened, our client had their clients come in and freeze their membership. Not all of them, but maybe like a handful of people. And, you know, first we were thinking like, what can we do to help them keep their members and their members still feel like they're paying for something that's worth it. You know, first we were like, Oh, maybe, should we do since we can't meet up in person, should we go to the park and have like an outdoor thing, but then all the parks got shut down. Yeah. So we were talking and if you're in the online space, if you're newer, you might not be very familiar. But if you're in the online space, probably know of Kajabi. Kajabi is a great platform where a lot of people host online courses, membership sites, etc. Up until now, for me, at least I've only seen it more as like business coaching or taking like an Instagram course or being a part of a business membership. And I haven't seen it being taken say for like a fitness gym, right? I haven't seen necessarily that aspect for myself, but we sat down and we started brainstorming and we're like, what can we create that's still a membership, but the members still feel like they're paying for something. So we created, we started creating a membership site on Kajabi and kind of implementing things that is worth their membership. Cause this isn't like your typical 24, LA fitness. This is like a pretty like high ticket premium gym. So we're focusing on movement. So they're posting workouts every day for people to be able to participate in. That's not like a general workout. Like a lot of times right now a lot of gyms are doing a lot of live workouts that kind of just works out a general body. So we're kind of getting more specific with workouts and more specific with form. We're doing nutritional advice and kind of having a nutritional program of what they can do to not gain that quarantine 15 that everyone's talking about, but to come out even stronger. Yeah, and then three is accountability. So they have accountability calls with their coaches and they, we created like a Facebook group to have community with all of the members. And the really cool thing is this is like, yes, their members are going to have access to this. But the best part I think is that new people now that are not just local to, you know, their Atlanta area now people from all over the world are able to join. And we started putting together kind of a marketing plan of like, okay, how are we going to get people into this membership site that are not local to us? Or maybe they are, but you know, they're kind of stuck in their home and they want to get healthy. So now we're not only keeping their members engaged, but we're getting new people joining as well.
Kamille:
Yeah, and that is exactly what I've been talking about is that this is the opportunity for you, especially if you are a local based company, and as many of you know, I come from owning a local based company and I wanted to reach more. More people outside of just the local cities and I did that online and that is how I started. And that is so important because even if three months from now or whatever we get out of this situation two months from now, hopefully sooner you go back to your normal position, you always still have this and you always have this as a side revenue. So all those people that found you online that don't want to, can't, or don't want to work with you in person will still stay there and still be part of your program. And this is what I've been talking about. I'm so glad you work with your clients with that because I've literally been telling people like, no, you know, a lot of people are thinking short term right now. Now, now, now like, what do I do now? And they have to understand that anything online can always continue. Even if you go back to your normal job, it's always going to be able to be there and you can keep it going if you establish it in the next couple months to deal with the websites and now with the Kajabi. And I think that's very cool. And a lot of people are not realizing how much they can do in one condensed thing. When you're a personal trainer, yes you have the hour with them. Or let's just say three hours a week because you work with them three times a week. But in the real sense, that's an hour to work out with them. That's not an hour to spend with them for nutrition and what are they doing when they're not with you and all that, all of that in this program that you're helping people with. So I think that is so amazing. And, um, when it comes to websites, I know a lot of my people that are coming to me right now are you guys are saying that you don't really understand how to make a website look good or what to do with it. And I know it's really hard and I'll always say that at some point you should hire someone on like Mariya, but what would you say or what kind of advice would you give to people? Maybe either they have a website, but you know, they're just starting out, maybe some of the places that are great to do websites, graphics, some things to just get themselves kind of online and then maybe be able to come to you for other advice or help. What would you suggest right now?
Mariya:
Yeah, so I'm going to do a little self promo, but we just created website templates. So we have four right now. We have one for like a business coach that would be perfect for agencies, consultants, coaches. We have one that's for fitness and gyms. One is a speaker, one page with a blog. And the third one is like a portfolio type of site. And we created them using the Wix platform just because taking surveys from our clients. And who've we worked with in the past. This has been our client's favorite platform to work with just because that once we set everything up, it is the easiest for them to understand, the easiest for them to kind of get in, start editing, start making changes if needed, but then also they have a lot of apps that come with it. So like, say, if you want to do invoicing on there, you can do email automations. You can even have like your own little membership site for a lot cheaper than Kajabi, but it works a little bit differently. But you know, they have a lot of things implemented that if you're just starting out, they kind of all things in one. So yeah, we did that and you could find those at mbmagency.com/shop.
Kamille:
Don't worry, I'll be linking all of your stuff. And I forgot that they were doing that guys, I would have brought that up. Yeah. That is so helpful. Especially if you're like me and you were not great at creation and you just need something where you can just place your pictures in and kind of already have something set up and be able to just adjust in your own way. It's something like that. A template that you can get that they're offering is exactly what you need. And if you don't have your website on Wix, you can always ask Mariya, I'm sure if you were to buy a template, like how, or what can I do best? Right. They would be able to come to you. A template is the best thing. I used Squarespace when I was first starting out and although their templates are nice, adjusting is really hard because I'm not very good at creation. That is not my forte. I'm nothing like Mariya when it comes to that. So I'm, you know, it took me a really long time to even kind of get mine, like looking decent and getting the colors I wanted and stuff like that. So if you can have something like that, that just kind sets it up for you almost.
Mariya:
And I think what makes ours different, I'm from really proud of, sorry.
Kamille:
Anything that makes it easier at this moment is what people need, you can change it later on.
Mariya:
So we've been working on websites for awhile and within the last couple of years we created this like homepage formula. So like I mentioned before, something that makes our website stand out is first they can be found on Google. Then second, is people connect with your message and the way we help people connect with your message is we created like a homepage formula similar to the sales page formula that you learned about recently. But, you take people through a process through like a sales psychology process and they first land on your website. What's the first thing they need to see? Then we touch on like points. Then we touch on, you know, we show certain things that give you an authoritative spot in their minds. We have certain things that create trust. So it's a whole homepage formula. That's like our signature, that a little thing we created it, I'm like super proud of it because it's really based on studying sales and marketing and psychology and kind of being like, what do people need to see in order to buy? So all of our home pages have the homepage formula. And then when in regards to search engine optimization, if you know the keywords that people are searching for on your website, you need to include them in a header, which is a header one. And then you need to include it in a header two. So we structured each template. So like the main headers are already tagged H1. So all you have to do is like input certain keywords, like the sub-headers already tagged H2, and then in the text, we don't just have dummy text. So like a lot of templates are like, Oh, click this paragraph to edit and whatever, we are like, okay, you know, in this spot, talk about your stats, talk about what makes you authoritative? Like what makes you stand out? So we literally like in every single section we write down, like, we give you advice on what to write. So I feel like it makes it so easy for you that you can have a website in like under 24 hours. And then we also created a video tutorial on how to edit it pretty quickly and to make your changes, to kind of customize it, to make it your own. But yeah, I'm like so proud of them.
Kamille:
Yeah, no, it's amazing. Again, when I was first doing mine. Oh my God. Like, should I put my about me here? No, maybe my, about me doesn't go there. Maybe I should put this picture there, no, no, no, no. I don't want to put that there. It would take me exactly. It would be just like, Oh, right here. And if you want put an about me here, but I would like go and look at every other coaches websites even before it was fitness websites, I would look at everyone's fitness website. Like, okay, how do I say, okay. She said that this way, I was so confused. So to have that guys is like amazing to know exactly how to set it up, where it's going to attract your ideal client. And when they come to your page, they're going to be like, okay, that's the person that I saw on Instagram or that's the person that I saw on Facebook. I love it. They're reintegrated into your brand. And they trust you because you're like the same person across all platforms. I've talked about this, how important branding is before you guys jump from place to place and not having, I would rather you focus on Instagram and your website and not even get on Facebook. Don't get on YouTube, don't get a podcast or do any of that other stuff because make sure these two are doing well together so that if one goes from the other and just send people from one to the other, don't keep messing around. And I love that because honestly, it is really confusing. It can be, but something like that, a template. I mean, I wish I had that when I first started cause I don't even know how many hours. I think we had like four templates set up, just trying to see which one we could work with better. It was just a whole mess in the beginning, you know? And it took a lot of time and work and all that. And if I was trying to do something very quickly right now, I would definitely purchase that template. And it's like, that would be so helpful. And a tutorial you guys were able to go along with it. So that is super helpful. And I know you said Wix, is there anything else that you suggest that people can start looking into? Obviously your templates and I'll have all your information, but anything else that you think that people should start maybe thinking of when it comes to SEO, their website right now that you find is like, again, we know that building and getting your SEO and understanding all of that is really important, but right at this moment, people could focus on a little bit.
Mariya:
Yeah. So again, obviously I might be a little bit biased, but I do think having a presence online other than social media, I think is just super important to, even if he does have one page to just explain who you are, who you serve, why they should trust you, maybe some stats, maybe some press, if you've had it in some testimonials and kind of have it be almost like your own personal sales page, like whoever you're connecting with. Have it be on that. Another thing that I know works so well for local based businesses, but then also online based businesses is creating a Google My Business page. So that's basically if you search for a type of service and then when you click enter the businesses that pop up on the map, that kind of helps you get on Google instantly. So if people are searching for you, um, you can pop up right away because everyone's getting online. And I've talked about this with Kamille so many times, but I came from living in California where I kind of thought everyone was online. I was like, you know, who's not online. I didn't even understand, like there could be businesses that were not online or you didn't have a website or if you're searching them on Google, you can't find them. But I moved to Georgia. We don't live in a small, super small town, but we're like 40 minutes from Atlanta. But I was shocked to find out how many businesses are not online. They don't have a website, don't have anything like maybe they have some social media that they barely updated. But like Kamille said, pick one social media get really good at it. So that when people find you online, they're not like, you know, thinking like, Oh, they've last posted in 2015, are they still active anymore? Like, is this a real company, find one social media get really good at it, get a website, put all the information on there, keep it updated. And then two, get a Google my business page. Because nowadays like, if anyone needs anything, we're going to Google to search for it. So if you can't pop up, like imagine how much money you're losing out on.
Kamille:
Yeah. Google my business page you guys that is huge. And I'm even like, or I forget how long ago I gotta do that right now.
Mariya:
Because I used to think you needed an address and I work from home. So I was like, I don't want to put my home address.
Kamille:
Yeah. I usually use a PO box that I just have one.
Mariya:
And you can't do a PO box on Google my business which is crazy. But now you don't need addresses. You can just put like the area you're in.
Kamille:
That's amazing. I love that. I think that if you guys missed my webinar last night, I literally talked about this and I will say it again. Yes. Social media is great. And it's amazing to have platforms that you can reach people on so many levels, but having an email list, which usually helps when you go, they go through your website to have a contact page or using some of the pages to send people there and putting yourself on an email list is going to be forever using your website and using your email list. Those aren't going anywhere. Those are always going to be there no matter what if Instagram blows up and no one cares about Instagram, which right now everyone's all about Tik Tok you know? So, you know, what's going to happen. Like, no one's on Instagram right now. Everyone's on Tik Tok even me. So yeah. You never know what platforms you're gonna see. I mean, well, you're a little younger than me, but I came from the age of MySpace.
Mariya:
I had my own MySpace too.
Kamille:
MySpace was the thing. AIM was the thing, you know, those things were so cool. And how fast are those things just, Facebook they did it better. Facebook and Instagram did it better. And they went bye bye. But we don't know what's going to happen. And if you have a website and you have an email list building from that website, that's never going, you have that forever, no matter what you know, and you can keep using that no matter what social media platform becomes popular next and you need to work on. So I just talked about that last night and I love that you said that because yes, it's great. It is amazing. Yes, it is so cool that we can reach people that we may have never been able to reach ever in the past, but it's also, you know, it's not forever. And it also, it's hard. It's hard to get a presence on those platforms. And if you're able to use other outlets to bring people to your website and funnel them to an email list and do that way, then you're always going to have that email list set up. And you know, now you have that, you know, so it's, I love that you said that, but yeah, but anyways, I thank you for all the amazing tips you have any last thing I'm gonna have you tell them about your stuff at the end, but any last thing that you have to tell people I know right now, like I said, it's really hard on people. I'm sure so many of your clients have come to you just like they have to me and saying, well, I'm not considered essential. People aren't going to spend money on me. Anything that you've maybe told them that's kind of and kept them going and keeping their website going with you and all that stuff. Is there anything that you're kind of going about? I know you don't really get fully into mindset, but just, you know, I'm sure again, you've had to deal with some of those objections right now because I sure am, so what's kept them going?
Mariya:
Yeah. I think that's a great question. Mentioning mindset, I think during this time is so hard, I think to keep a super positive mindset and I'm all about mindset, like marketing mindset, podcasts, like that's my whole thing, but I'll admit even for me, when this whole thing started, I was like, Oh my gosh, like taking it day by day, like trying to see, like it's hard and it's hard to sell right? Cause we launched these, for instance, website templates, we were going to kind of sell them and have a launch. And instead we kind of did not do that necessarily. Because I felt weird selling at first, but at the same time, so many people are online right now. So many people are unfortunately losing their jobs, but that is forcing them to get creative, to get creative of what can they do?
Mariya:
What can they do online to either sell or sometimes, or the people who are not losing their jobs or who are still able to work. They're going crazy at home and they need something to do. Like, I feel like the craziness has kind of died down. Like I feel like the first couple of weeks everyone was like, I don't know what to expect. I don't know what to do. I'm not spending any money. I don't know, whatever. I feel like now it's kind of settled into like, okay, there's two sides. Like people who need the extra income who are really thinking of like what can I do to sell or maybe investing in certain things that they know are going to help them make more money or the flip side where people are feeling a little bit secure in their jobs. They're seeing that things are, you know, study. So they're able to spend that money on like fitness programs or maybe some programs for their kids because now every, I mean, I don't know about you, I'm going kind of crazy, just staying at home so. Doing different classes or now I'm like am looking in different things and I even purchase something today to just like to do. So I think keep going, especially now, I think people have kind of settled in and they know which area they are and you know, just keep showing up, be excited about it because I think if you're going to show up and you feel guilty about trying to sell, like people are gonna feel that, but if you're excited to help to truly help them. And you know, either I think mention it based on their pain points. One either making money or again, the flip side of like being super excited that they have something to do by themselves, with their family, with a couple, with a kid, whatever it is you're selling.
Kamille:
Yeah, no, I completely agree. And I think that it's the worst part to stop selling right now, I mean, a lot of people need these things. They need a lot of the things that you can offer them. And like you said, a lot of people are running online right now and they just, you know, they're trying to find other outlets. So if you have any resources and I'm sure like for you, the templates are something that you're probably charging less than you. I mean, a lot less than you would for a website design and something, you know, you charge a lot for what you do because you put a lot of work into that. And this is something you're just sending out to people, but it's something that you have you pivoted and you created so that you could help people right now. And it wouldn't be something that they couldn't afford.
Kamille:
And I feel like that is so important. And that's what everyone can do. You can, you know, extend payment plans on things I've been doing with things I've been extending payment plans on four month programs with giving people eight months. So they feel like, okay, and if you're, you're confident in what you do or you feel really good about, you're selling something that you're truly passionate about. And it's really, you're not just selling to sell then extending the payment plans, we know that they're still going to get what they need out of your services. So sending it as just allowing them more time to feel comfortable in a lot of them, if they're going to do well after when things go back, then they're just going to be able to pay it off anyway. So it's really not for me. A lot of people were like, wow, you're extending that long. And I'm like, if I can make people feel better at this time, but I can still serve them and we can still get them to the point where they're feeling good. And like you said, I feel like people are starting to settle in. Like they're starting to feel. And I think that people are saying like, in their minds, they're like it was before like, Oh my God, like, there's so unknown. Oh my God, that they extended it. You know, another two weeks. Or we don't know what date we're getting out of this. And I think at this point, a lot of people are also like, well, if this is how it has to be, I need to start figuring out ways to not sit at home and watch Netflix all day long or on TikTok all day. I haven't done that. And you know, like I think people are really trying to just get into this mindset now of like, okay, I gotta find something to do with my kids. I gotta find something to do for myself so I don't go crazy. So if you have anything, I promise you, even if it's something small, I know a girl that she does calligraphy and she's always been good at calligraphy. And she decided she's not an online business, young little pop up shop kind of thing. And she sells like cards and stuff. And she started teaching calligraphy, like how to sign and who does cursive anymore, no one. She's getting so many parents with their kids that are like, she's having them do a little art project and she's selling like $15 for the week. You come to three classes and you learn how to do your name with some kind of design. And she's literally like had like 20 people sign up in the past week with kids. And it's just something that she loves to do. It's something she's really good at. And she loves to do, and she does it on the side with like wedding stuff. And she was like, let me just teach it, let me just teach it to people and see if people will come and sign up. And they did. They did.
Mariya:
I love that.
Kamille:
Yeah. And I think that that's the most important part. So don't lose the fact that, and like we said, there's things like templates that were, at least you could get a home page up, get a nice homepage up, get a nice, good page and start focusing on getting people over to your website and actually looking really professional online. Cause I think that's another fear of people is they're like, well, people are gonna know I'm new. Use the right resources, like a website template like this, then you're going to look like you've been doing that.
Mariya:
And then another thing I wanted to mention real quick is because, so this has kind of popped into my head and everything was going is like, Oh, are people are actually going to spend money on big ticket items? Because like you mentioned, like if to work one on one with us to have a custom site it's not cheap. And I was like, so nervous because we just ended up because we work in quarters. So we just ended all quarter one stuff and we're planning on kind of doing quarter two stuff and I was like, Oh my gosh, like, are people not going to spend money? But you really don't know where people are at because I had someone reach out for a proposal to me yesterday and their budget was very high. And I wasn't even expecting that because of the whole, you know, everything going on right now. And I was like, okay. I was like, we really don't know where people are at. So don't act and don't think that everyone is not spending because you really don't know. And if you just put yourself out there and get creative, like, I love that girl with the calligraphy that is so creative and just do it just even 15 bucks, 25 bucks, just put a class, see what happens, see who shows up.
Kamille:
And that's what I told her to do. I told her, cause she is one of my previous clients. And she came to me like freaking out, cause she works at shock and she was, I don't know what I'm going to do. And I was like, well, what do you love doing? I know you're really good at all this artsy stuff. I was always call it arsty stuff, probably going to have to take a calligraphy class at some point. And like, that's exactly what I was trying to get out of her. And she was like, well, I still love to do my calligraphy. I still do it on the side all the time for weddings and all that stuff. I was like, well, let's go with that. You know, like let's do that. And that's exactly it. She didn't charge a lot. She just wanted to see people who came and now we're talking about doing the same thing that you're doing is using Thinkific, which is a free version of Kajabi and not as nice. And the reason Mariya uses Kajabi is Kajabi is very nice and a really great platform. It does cost money though. It's not super expensive. You go with like the basic packages, but if you aren't looking to spend a lot of money, Thinkific and there's other ones that are out there that are cheaper, not as pretty and easy to work with, but they do the job. Yeah. They work for beginners and I'm helping her now. She hired me back on as a coach, which is funny because she's like, okay well I'm going to do this. And we started working on her making a program on different designs and ways to make money off the calligraphy and how to use this as a side hustle on a business as well, maybe doing it for weddings and the things that she's been doing this entire time as her own side hustle to her actual business. So it's pretty interesting to see how we can create and pivot in this time. And I think it's so important that like you said, are people nervous to spend money in some cases? Yes. But there are people out there that are doing just fine. Some people that are thriving in this market actually that said all of a sudden I have nine new people reaching out to me for my business and I'm just like, let's get going. Let's do this. You're like, I'm like a good for you. I didn't even have nine people hit me up. What the heck are you doing? So you know, some people, depending on what they're doing, they might be thriving right now and have the money to spend on your services. And again, people are looking for outlets that are a little bit different too, so if you have something that's way niched in a different thing than normal, that's really putting that out there. Because you don't even know how many people right now, because they're having a hard time looking for spiritual people online, Reiki overline, like people that I've never heard talk about that stuff. And they're like, they just because they feel like they need that right now. I'm telling you, everyone has some sort of hobby thing. People are doing painting classes, wine and paint classes online. I know a lot of interesting businesses around my area. So I know a lot of what these people are doing right now and to help them and see them start like thriving online and realizing where they could reach and helping them get an audience. And like you said, to charge just a small amount to even just see who shows up and what kind of response you get. Will definitely show you what you could do with that. And that's what you can do. But again, we can probably go on forever. And I really appreciate, you will definitely have come back on here as things are progressing in different ways, people can actually get online and do this and website design with you, but tell them where they can find you. And again, I know your templates are one thing, but if you're offering anything else, let them know and tell them where they can find you.
Mariya:
Yeah. Well, you can find me on Instagram @mariyabentz. I spell my name a little bit differently. It's M A R I Y A B E N T Z. I'm typically on Instagram and I also host the Marketing Mindset Podcast. Those are my two places where I'm on all the time. And then in case, if you do want to kind of design your own website, maybe if you don't want to go the template route, but you're kind of wondering like how should you structure your homepage? We have a freebie that you can download. It's the link for is Bitly. So Bit.ly/8sections because there's eight sections to our homepage. That kind of just gives you a little layout and kind of overview of what you need when and what order.
Kamille:
Awesome. Yeah. And you guys if you do have some sort of budget at all, though, I do suggest going into full website design. I'm sure if you talked to Mariya and ask her if what she can do for you, she'd be willing to help. If you do have any sort of budget or you've been saving for it, or you do have savings for it, I do suggest that that is something, again, that's never going to go away and you, as you will change it as your business changes and you grow. But the nice part about is that you will always have that foundation of it. And you've already started growing and trying to get yourself up on that Google and SEO and all that stuff. So again, like she said, it's just like being on Instagram and all that. You have to get some kind of showing before you actually end up at the top. So if you do have something like that, I do suggest full website design. But if you want to just tiptoe in it at this time, then yes, the template and all that stuff is a great thing. But thank you again so much Mariya and you guys will have all her information down below, obviously like usual. And thanks for being here.
Mariya:
Thanks for having me.
Kamille:
Thank you guys so much for listening to the Abundant Entrepreneur Podcast. I am so happy you tuned in today. You can take a moment to share this episode with someone that needs to hear it, that would be amazing. Also, if you could head over to iTunes and give me an honest review that will help me in making this podcast even better for those on their entrepreneurial journey. I want a completely honest review from everything you like to what you want to hear more of cause that will only help me make this podcast even better. Again, thank you for tuning in and I'll see you next week.
Today we are talking about why I started the Abundant Entrepreneur Podcast and a little backstory of who I am and how I got started into business. I share the pivots that I made in multiple businesses that lead me to where I am now and being able to bring you this podcast.
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Episode transcript:
Welcome to the Abundant Entrepreneur Podcast. I'm your host, Kamille Cawley, two time business owner, fitness expert, connection strategist, creator of The Abundant Entrepreneur Summit, wife, and fur mom. Each week, these episodes are filled with stories, strategies, and expertise given by guest entrepreneurs from all across the world. As well as bonus episodes, from me, that will energize, empower and support you in your journey through entrepreneurship. Get ready to elevate your vibe and captivate your tribe. It's time we connect to our message, step into who we are truly meant to be and become more abundant in life and business. Who is with me? Let's get started.
All right, you guys, I am so excited to finally be bringing you the Abundant Entrepreneur Podcast. I have been wanting to release this podcast for you guys because I know that it's going to be so beneficial to your business and to your growth as an entrepreneur. Now, I wanted to tell you a little bit about why I started this podcast and I'm going to start with a little backstory and who I am. I am a Connection Strategy Coach, and I help female entrepreneurs elevate their vibe, connect to their message, and build a tribe that allows them to have more momentum and abundance in their life and business. Now, what does this all mean? I'll give you a little history on me. I was a personal trainer. I own my own personal training business. For many years, I went from a corporate place to deciding I was going to go for it, jump in feet first and try to be an entrepreneur or try to be a business owner and run my own personal training and nutrition business.
I put the first month's rent on a credit card to rent a space. I had no clients. I was in a new area. I had just moved and bought a home with my husband and I had no idea if this was going to work, but I went for it. And this was actually after giving up my acceptance to my Doctorate of Physical Therapy. I had gone to school for exercise and bio-sciences. I thought that was the direction that I was going to go in, and well, I decided to take a leap of faith and try something that I felt I could do really well. And I did in the first three months I had people on wait lists. My schedule was completely booked. Things were absolutely amazing, and I really can't complain my business was thriving. And the first two years I was booked out, I was bringing people on underneath me.
I had clients on wait lists, and I thought that everything was exactly how it should be as a business owner, but as a business and as many, you know, things change as you grow. And I started to realize that I was getting really burned out. All I was focusing on was getting more clients, making more money. I had lost my why, I had lost my focus of really trying to help my clients. And they were not my number one purpose anymore. And that took me into a really downward spiral in my business. And I started to become burned out really fast. I started losing the joy for this business and I felt that I wasn't truly stepping into who I wanted to be in this entrepreneurial world. And my journey came to a halt. I decided that I needed to walk away. I didn't do it right away.
I had many clients that had stayed with me for many years. I had a lot of longterm people that made me very happy and I did love them very much, but I knew that there was something greater for me. And there was something bigger out there for me. And I had started speaking at other independent gyms, teaching trainers, how to grow their businesses because mine was doing so well and it was thriving. And once I started doing that, I realized that there was so many other people that I could help and make an impact in their lives and their businesses. Not just to help them build their clientele, but to build their confidence, to make them realize that there's more behind this than just building a business. That was really huge for me, especially when I realized that I walked away from my first business with no friends, no true companions, no one that I could really talk to about this.
And that was really depressing. And that was really sad because I felt like I didn't have any type of community. And I was in the fitness industry for quite a while. I attended expos, I competed, I did a lot of different things, but I never truly built a tribe. I never truly built that support system. And hence leading to my business coaching side. I actually started to let go of some of my clients. And finally let go of my personal training business. Now fitness will always be a huge part of my life. I will never let go of that side of me. I was a college soccer player. I, you know, like I said, I competed, I did all these things. I work out every single day. I love it. It's my therapy. It's the most amazing thing. And I will never let go of that side of me, but I knew that the personal training and the fitness industry just weren't for me anymore.
And I had to walk away from that. Sometimes there's that little voice in your head that says something's not aligning. And especially in entrepreneurship, when you're taking those next steps, if I had decided I was going to open a gym, it would have been a huge mistake because I wouldn't have been happy with my choice. And I wouldn't have been happy as a business owner. And that is not a place I wanted to be in. And I started business coaching and that led to me speaking. And that led to me having amazing clients and growing this amazing community. I now connect with over 150 women in 13 different countries. I have met women at events, I have met women through programs, through coaches that I have invested in. I have met so many women and I have made the conscious choice to truly keep connections with every single one of them.
And just last month I held a beautiful summit. It was a virtual summit, obviously due to the times. And we had 10 amazing speakers. Many of these speakers that I have met at events a year ago and have kept those connections and have partnered with these people. So that is what I talk about when I say finding the tribe that is really going to help you take those next steps and have the momentum to have abundance in your life. Because every time I go and do something, every time that I make a change, I pivoted my business. I have these women sitting behind me and supporting me. Also every single of these women are open to serve and give back to the industry. And that is the most amazing part because every time I ask them to collaborate, to get on an interview for a podcast to speak at an event, they jumped on the opportunity because they love helping other entrepreneurs.
And what's amazing about a lot of these women and myself is that we all have been where a lot of entrepreneurs have been. We've gone through the failures, we've gone through the burnout, we've gone through the isolation, we've gone in circles. And now my goal through this podcast is to really help all of you get the clarity that you need and find what you truly want to put out there. Your message to the world, how to make sure that everything you talk about, everything you do, you feel so connected to and so aligned with, and it elevates you. It really just makes you feel on top of the world. And that is how I feel in my business now because I have taken these steps and yes, I have gone through, like I said, I have been overworked and I've been isolated and I've had to go through some of the mindset work and money mindset and personal mindset, and spiritual mindset.
I've had to work through all of these things. And I am still on a daily, but through the help of having a proper support system, as well as not just building a tribe of entrepreneurs around me, but a tribe of clients and referrals and raving fans that love to hear what I have to say and validate that the work that I'm putting out there is really worth it, has been everything to me and has changed the way that I run my business and also has helped me in the success of my business. So this is the reason that I have put this podcast together. You will hear so many amazing stories and amazing strategies and tips, and just different things from so many different entrepreneurs as I post each week. And I suggest that you listen in because there are so many different people from brand strategies to spiritual coaches, to life coaches, to website designers, to financial coaches, there's all types of entrepreneurs on my page.
I have marketing strategists and social media strategists. There are so many different people that will come on and they will teach you everything you need to know, not just for your business, but in your life too, because both need to be balanced. You have to be present in your life to be present in your business. And you need to make sure that you're going through all of the mindset side as well in order to be successful in your business. Because I promise you, if you feel confident, you feel good about yourself, you're going to feel good about your business. And that is the reason that I started the Abundant Entrepreneur Podcast. And I cannot wait to bring you all of these amazing female entrepreneurs and their amazing stories and their amazing success stories. Some of them have switched from 10 years in nursing to now being a top life coach.
And there you're going to see so many different transitions and pivots that it's going to be so inspiring. And I cannot wait. You guys are gonna leave empowered and supported and feeling so amazing and on the rise after every single episode. So thank you for tuning in, thank you for being a part of this podcast. And I am so excited to hear you guys leave me reviews. I want to know what you want to hear more of. I cannot wait to keep bringing you exactly what you need in order to elevate and have a more abundant life and business. Talk to you guys soon.
Thank you guys so much for listening to the Abundant Entrepreneur Podcast. I am so happy you tuned in today. You can take a moment to share this episode with someone that needs to hear it. That would be amazing. Also, if you could head over to iTunes and give me an honest review, that will help me in making this podcast even better for those on their entrepreneurial journey. I want a completely honest review from everything you like to, what you want to hear more of that will only help me make this podcast even better. Again, thank you for tuning in and I'll see you next week.