The Art Hustlers' Studio: Recent Episodes
Amy Tom
The podcast that combines art and business to inspire creators to make a living off their art. Join Amy Tom while she chats with different artists about their creative passions. Each week, dive into how the artist turned their hobby into a career.
This is it, Art Hustlers! This week, I am talking about battling impostor syndrome. It is the feeling of inadequacy or lack of confidence in your abilities. News flash/spoiler alert - it's probably all in your head. I dive into how to stop yourself from feeling like a fraud, how to combat impostor syndrome, and I share some of my experiences.
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Key Takeaways
- 70% of people experience impostor syndrome. You are not alone!
- Combat impostor syndrome by asking yourself - "who told you that you were doing a bad job?"
- Talk to friends, family, loved ones, and/or a licensed therapist about your feelings of impostor syndrome so they can help validate you
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Listen to the Episode
• Listen on Apple Podcasts https://apple.co/3iR8q9C
• Listen on Spotify https://spoti.fi/3hbMhT6
• Listen on Stitcher https://bit.ly/2Q5oZT2
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Connect with Amy & The Art Hustlers’ Studio PodcastListen to Amy's new show - The Hacker Noon PodcastFollow on Instagram – @thearthustlers
Like on Facebook – The Art Hustlers
Visit The Art Hustlers Website
Connect with Amy on LinkedIn
This week, I welcome Roxanne Tan to the podcast. Roxanne is the Paid Social Lead in the furniture industry and runs the ads for Facebook & Instagram, Pinterest, Display, YouTube, and Linkedin. She works closely with a Creative team to drive traffic to the website. She also is the founder of @roxannerunsads where she offers Facebook ads courses. Roxanne and I discuss the use of Pinterest to drive traffic, and what it's like to pursue a career in digital marketing.
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Key Takeaways
- Pinterest is a good platform for creative content and can be used to drive traffic to your website or other social media platforms
- To my dismay, there's no magic number when it comes to Facebook ads budget. Each campaign requires you to try out ad copy and settings to find the optimal budget for your ad. Trial and error is your friend.
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Listen to the Episode
• Listen on Apple Podcasts https://apple.co/3iR8q9C
• Listen on Spotify https://spoti.fi/3hbMhT6
• Listen on Stitcher https://bit.ly/2Q5oZT2
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Connect with Roxanne
Follow Roxanne Runs Ads on Instagram – @roxannerunsads
Connect with Amy & The Art Hustlers’ Studio PodcastFollow on Instagram – @thearthustlers
Like on Facebook – The Art Hustlers
Visit The Art Hustlers Website
Connect with Amy on LinkedIn
Ben Z Cooper is the Instigator & Production Director for the Vancouver Mural Festival's Winter Arts. He worked with local and international artists to curate an AR open-air Art Gallery across Vancouver. The Vancouver Mural Festival uses its platform to highlight Female Artists, Artists of Colour, and Indigenous Artists.
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Key Takeaways
- Art tells a story and is a form of communication. It allows you to connect with others from around the world, regardless of language barriers, location, or worldly views.
- You don't have to be an expert in a medium to create an art piece. You can work within a team that will help you fill in a skill gap. In this case, artists working with developers to create AR art pieces.
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Listen to the Episode
• Listen on Apple Podcasts https://apple.co/3iR8q9C
• Listen on Spotify https://spoti.fi/3hbMhT6
• Listen on Stitcher https://bit.ly/2Q5oZT2
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Connect with The Vancouver Mural Festival
Visit the VMF website - vanmuralfest.ca
Follow VMF on Instagram – @vanmuralfest
Connect with Amy & The Art Hustlers’ Studio PodcastFollow on Instagram – @thearthustlers
Like on Facebook – The Art Hustlers
Visit The Art Hustlers Website
Connect with Amy on LinkedIn
Pedro Meyer is a Singer-Songwriter based in Denver, Colorado. Pedro lived and grew up in Brazil before moving to Canada. Amy talks to Pedro about how he never imagined music as a career opportunity but has such powerful drive and determination that he made it work. Pedro talks about how working at the guitar store turned out to be beneficial for his music career, how he gathers people to record music together, and how he analyzes Spotify data to make informed decisions.
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Key Takeaways
- You never know what that "missing link" will be to complete your puzzle. Meaning that a seemingly unimportant job or person can link you to something that will change your life and career.
- Ask questions, get curious. If you don't know why something isn't working for you but works for other people, find out! Google it, ask them, or use your resources. No one will do that work for you.
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Listen to the Episode
• Listen on Apple Podcasts https://apple.co/3iR8q9C
• Listen on Spotify https://spoti.fi/3hbMhT6
• Listen on Stitcher https://bit.ly/2Q5oZT2
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Connect with Pedro Meyer
Follow him on Spotify - Pedro Meyer Spotify
Follow him on Instagram – @_thewarriorpoet
Connect with Amy & The Art Hustlers’ Studio PodcastFollow on Instagram – @thearthustlers
Like on Facebook – The Art Hustlers
Visit The Art Hustlers Website
Connect with Amy on LinkedIn
Marco Muzzatti is a Painter based in Vancouver, BC. He uses psychedelic inspiration for his cartoon-like paintings and sells them on Etsy, as well as in various stores/venues across Vancouver. Many of Marco's art pieces are based on popular characters, like Rick & Morty, Dragon Ball Z, and more. Amy talks to Marco about his style of painting, how he caters towards a unique market, and where/how he sells his art.
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Key Takeaways
- Figure out where your market is and sell your art there. It can be online, at a bar, at a bong store, or wherever works for your product/service.
- Price your art by evaluating the time it took, the materials you used, and the value the art has to you.
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Listen to the Episode
• Listen on Apple Podcasts https://apple.co/3iR8q9C
• Listen on Spotify https://spoti.fi/3hbMhT6
• Listen on Stitcher https://bit.ly/2Q5oZT2
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Connect with Marco Muzzatti🔹Follow on Instagram - @marcodabs
🔹Visit his Etsy site - https://www.etsy.com/ca/shop/Marcodabs
Connect with Amy & The Art Hustlers' Studio Podcast🔹Follow on Instagram - @thearthustlers
🔹Like on Facebook - The Art Hustlers
🔹Visit The Art Hustlers Website
🔹Connect with Amy on LinkedIn
This week, Amy is back for another solo episode to discuss building a lasting business that you believe in. Amy has been interested in motivation for years and has consumed A LOT of material on the subject. She knows the entrepreneur's life and shares the things that have helped her on her entrepreneurial journey.
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Key Takeaways
- To change your mindset, understand your “why” - check out Simon Sinek's "Start With Why" Ted Talk
- Make a list of the positive feedback you receive to help you recognize and celebrate your success
- Start a business journal where you write down 3 good things that happened with your business each day so you can look out for the good things
- Surround yourself with people who share a similar goal or listen to something that will motivate you
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Listen to the Episode
• Listen on Apple Podcasts https://apple.co/3iR8q9C
• Listen on Spotify https://spoti.fi/3hbMhT6
• Listen on Stitcher https://bit.ly/2Q5oZT2
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Connect with Amy & The Art Hustlers’ Studio Podcast
Follow on Instagram – @thearthustlers
Like on Facebook – The Art Hustlers
Connect with Amy on LinkedIn
Quinn Bray is an accomplished Canadian Embroidery Artist from Toronto, Canada, but now calls Kelowna, BC home. Before starting Threadforfilth Embroidery in 2017, you would find her making your coffee at Starbucks while trying to find a creative outlet to express herself. What started as stitching shapes into an old T-shirt has flourished into a full-time job. She loves immortalizing pets forever in thread, encapsulating memories, and stitching commemorative family memories that will be hung up on walls forever. Amy talks to Quinn about
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Key Takeaways
- Follow what is working for you. Your customers will tell you what they want.
- Join an online community to help you with engagement and to make a friend!
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Listen to the Episode
• Listen on Apple Podcasts https://apple.co/3iR8q9C
• Listen on Spotify https://spoti.fi/3hbMhT6
• Listen on Stitcher https://bit.ly/2Q5oZT2
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Connect with Quinn Bray
Follow on Instagram – @threadforfilth
Follow on TikTok – threadforfilthembroidery
Visit her website – www.threadforfilthembroidery.com
Visit her Etsy shop: www.etsy.com/ca/shop/threadforfilthshop
Connect with Amy & The Art Hustlers’ Studio Podcast
Follow on Instagram – @thearthustlers
Like on Facebook – The Art Hustlers
Connect with Amy on LinkedIn
Jaymee Mak is an actor, best known for her role as sugar-hating cub reporter Mackenzie on CW’s Supergirl. She’s also a filmmaker, winning Best Film and Best Actress in the 2019 Run N’ Gun 48-Hour Filmmaking Competition. She also wrote, produced and starred in “It’s Not You, It’s Not Me,” the first short film to explore a mixed relationship between an asexual man and sexual woman. Jaymee was born and raised in Melbourne’s, Australia, moving to Vancouver, Canada in 2013 after earning the Women in Games Scholarship to study game design at Vancouver Film School. Her training led to her working in the mobile gaming industry as a game designer, UX designer, Community Manager, and her current position as Associate Creative Producer at LBC Studios.
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Key Takeaways
- You can have a full-time job and still pursue an art career on the side.
- There are many "unspecified" acting roles that are open to all kinds of people to audition.
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Listen to the Episode
• Listen on Apple Podcasts https://apple.co/3iR8q9C
• Listen on Spotify https://spoti.fi/3hbMhT6
• Listen on Stitcher https://bit.ly/2Q5oZT2
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Connect with Jaymee Mak
Visit Jaymee Mak's IMBD Page
Follow her on Instagram - @jaymeemak
Connect with Amy & The Art Hustlers’ Studio PodcastFollow on Instagram – @thearthustlers
Like on Facebook – The Art Hustlers
Visit The Art Hustlers Website
Connect with Amy on LinkedIn
Scott Gellatly graduated in 1997 from the University of Oregon with a Bachelor of Fine Arts, with an emphasis in drawing and painting. From 1998 to early 2020, he worked in the art material industry in Portland, OR. Throughout this time, Scott exhibited his paintings in solo and group shows and taught several classes and workshops. Scott has also lectured on painting materials and techniques throughout the United States, Canada and Australia. As of May of this year, Scott is now painting and teaching full time. Amy talks to Scott about his career as a plein air Painter, how he got into various galleries, and how he created a brand for himself.
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Key Takeaways
- Brand yourself as an artist. Consider your personality, your work, and your message when creating your brand.
- Network to get into galleries. The people you know will open doors for you.
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Listen to the Episode
• Listen on Apple Podcasts https://apple.co/3iR8q9C
• Listen on Spotify https://spoti.fi/3hbMhT6
• Listen on Stitcher https://bit.ly/2Q5oZT2
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Connect with Scott Gellatly
Follow on Instagram – @scottgellatly
Visit her website – https://www.scottgellatly.com/
Connect with Amy & The Art Hustlers’ Studio PodcastFollow on Instagram – @thearthustlers
Like on Facebook – The Art Hustlers
Visit The Art Hustlers Website
Connect with Amy on LinkedIn
This week Amy talks about sales strategy. She covers the key elements of good selling, including how to write your compelling story and get social proof for your art-based business. She discusses the importance of writing, visuals, and customer ratings. Amy provides content ideas, relevant stories, and tips for how to start selling your art.
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Key Takeaways
🔹Create a compelling story that includes your personality and exciting details about the art
🔹Get social proof for your business from your customers - don’t be afraid to ask!
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Listen to the Episode
🔹Listen on Apple Podcasts https://apple.co/3iR8q9C
🔹Listen on Spotify https://spoti.fi/3hbMhT6
🔹Listen on Stitcher https://bit.ly/2Q5oZT2
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Connect with Amy & The Art Hustlers' Studio Podcast
🔹Follow on Instagram - @thearthustlers
🔹Like on Facebook - The Art Hustlers
🔹Visit The Art Hustlers Website
🔹Connect with Amy on LinkedIn
Benjamin Lumb is a Sculptor and a Gallerist. The sculptural work of Benjamin intersects past and present. Through tactile storytelling, Benjamin explores memory, emotion, and social issues alongside utility and progress. Benjamin has several art galleries in Vancouver. He showcases the work of young and/or up-and-coming artists through paintings, sculptures, or whatever catches his eye. His galleries are filled with pieces that try to invoke emotion and a connection between the piece and its viewer. Amy talks to Benjamin about how he chooses the pieces to display, where he meets artists, and how he makes money running the art galleries.
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Key Takeaways
- You don't need to be the most successful artist to get into an art gallery.
- Get out there, meet artists and gallerists, make connections.
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Listen to the Episode
• Listen on Apple Podcasts https://apple.co/3iR8q9C
• Listen on Spotify https://spoti.fi/3hbMhT6
• Listen on Stitcher https://bit.ly/2Q5oZT2
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Connect with Benjamin Lumb
🔹Follow on Instagram - @benjamin_lumb
🔹Visit his website - https://benjaminlumb.art/
Connect with Amy & The Art Hustlers' Studio Podcast🔹Follow on Instagram - @thearthustlers
🔹Like on Facebook - The Art Hustlers
🔹Visit The Art Hustlers Website
🔹Connect with Amy on LinkedIn
Dina Lu is a left-handed calligrapher, workshop instructor and business coach based in Vancouver, BC, Canada. Dina founded her calligraphy business as Jennidi Creative after her mom was hospitalized in 2018 for depression and psychosis. The name “Jennidi Creative” is a combination of Dina’s mom’s name (Jenny) and Dina’s own name. Together, they started selling greeting cards—her mom painted the cards and Dina did the calligraphy on them. Dina loved running a creative business so much that she quit her 9-5 job last year to teach calligraphy workshops and sell calligraphy full-time. A few months ago, Dina rebranded her calligraphy business to Dina Calligraphy.
Currently, she teaching calligraphy workshops virtually for corporate teams in Canada, and she coaches calligraphers around the world on how to start a calligraphy business. She graduated from the University of British Columbia in 2017 with a Bachelor of Commerce and regularly volunteers her time to helping young entrepreneurs through the Canadian charity League of Innovators.
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Key Takeaways
- You don't need to be the best artist to have a successful art business.
- Outsource or hire someone if you need them. That could be a coach, like in Dina's case, who can teach you all about a subject 1-1 to help you meet your business goals.
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Listen to the Episode🔹Listen on Apple Podcasts https://apple.co/3iR8q9C
🔹Listen on Spotify https://spoti.fi/3hbMhT6
🔹Listen on Stitcher https://bit.ly/2Q5oZT2
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Connect with Dina Lu🔹Follow on Instagram - @dinacalligraphy
🔹Connect with Dina on LinkedIn
🔹Visit her website - https://dinacalligraphy.com/
Connect with Amy & The Art Hustlers' Studio Podcast🔹Follow on Instagram - @thearthustlers
🔹Like on Facebook - The Art Hustlers
🔹Visit The Art Hustlers Website
🔹Connect with Amy on LinkedIn
Masha Tikhonova grew up in a creative household and moved to Vancouver from Russia. After graduating from Emily Carr University in 2009, the industry was very difficult to get into. Amy talks to Masha about how there were very few jobs available that paid very little after the financial crash. So Masha started her own design studio, GrafikaVision (www.grafikavision.com). She offers services like graphic design, website design and logo design. Masha and a friend started the Baby Bibi brand (www.babybibi.com) right after her baby daughter was born. She named the brand after her! Masha's daughter was into reading and looking through books very early on and her first baby products became books for babies. Masha designs and illustrates all the products and sells them on Amazon. The first couple of products sold well so she decided to expand the product line and introduce new products. Today she share her time between Baby Bibi and GrafikaVision.
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Key Takeaways
- Take pride in your customer service, as it will affect the perception of your brand and your success.
- Be bold, be brave, and take chances. You never know what will happen if you try.
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Listen to the Episode
• Listen on Apple Podcasts https://apple.co/3iR8q9C
• Listen on Spotify https://spoti.fi/3hbMhT6
• Listen on Stitcher https://bit.ly/2Q5oZT2
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Connect with Masha Tikhonova🔹Follow on Instagram - @grafikavision
🔹Visit the GrafikaVision website - https://www.grafikavision.com/
🔹Visit the Baby Bibi website - https://babybibi.com/
Connect with Amy & The Art Hustlers' Studio Podcast🔹Follow on Instagram - @thearthustlers
🔹Like on Facebook - The Art Hustlers
🔹Visit The Art Hustlers Website
🔹Connect with Amy on LinkedIn
This week Amy talks about Instagram. She covers what Instagram is used for, what to aim for, and how to get more visibility on Instagram.
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Key Takeaways
- Post great-looking visuals on Instagram
- Aim for comments and shares to help improve your visibility on Instagram
- Research hashtags and tag your location in every post
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Listen to the Episode
• Listen on Apple Podcasts https://apple.co/3iR8q9C
• Listen on Spotify https://spoti.fi/3hbMhT6
• Listen on Stitcher https://bit.ly/2Q5oZT2
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Connect with Amy & The Art Hustlers' Studio Podcast🔹Follow on Instagram - @thearthustlers
🔹Like on Facebook - The Art Hustlers
🔹Visit The Art Hustlers Website
🔹Connect with Amy on LinkedIn
Dayleigh Nelson is a Canadian actor/writer/director currently residing in Vancouver, BC. Dayleigh has spent many years gracing stages and screens in Canada, Ireland, England, Mexico, and the U.S. Dayleigh talks to Amy about how he got his start in theatre, improv, and sketch comedy. Dayleigh has since ventured into film/tv, while retaining his passion for independent productions and storytelling.
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Key Takeaways
- Believe in yourself. People can tell when you lack confidence and you'll be less likely to get gigs/succeed.
- You never know where your career will take you or who you will meet.
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Listen to the Episode
• Listen on Apple Podcasts https://apple.co/3iR8q9C
• Listen on Spotify https://spoti.fi/3hbMhT6
• Listen on Stitcher https://bit.ly/2Q5oZT2
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Connect with Dayleigh Nelson
🔹Follow on Instagram - @daymanashla
🔹Pumped Banana Actor (Grand prize & audience award)
https://youtu.be/ukolLArSKiQ
Connect with Amy & The Art Hustlers' Studio Podcast🔹Follow on Instagram - @thearthustlers
🔹Like on Facebook - The Art Hustlers
🔹Visit The Art Hustlers Website
🔹Connect with Amy on LinkedIn
Deanna Rayne is a singer-songwriter from from Port Moody, BC and honed her vocal discipline studying with Sandi Siemens (who famously trained Michael Bublé). Deanna talks to Amy about how she went from collecting toonies on her first gig to self-producing singles. Deanna describes how she met her musical partner and the work that goes into music recording and production. Her latest single 'The Way it Is' is available on all streaming platforms.
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Listen to the Episode
• Listen on Apple Podcasts https://apple.co/3iR8q9C
• Listen on Spotify https://spoti.fi/3hbMhT6
• Listen on Stitcher https://bit.ly/2Q5oZT2
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Connect with Deanna Rayne
🔹Follow on Instagram - @deannarayne
🔹Follow her on Spotify
Connect with Amy & The Art Hustlers' Studio Podcast
🔹Follow on Instagram - @thearthustlers 🔹Like on Facebook - The Art Hustlers 🔹Visit The Art Hustlers Website 🔹Connect with Amy on LinkedIn
Starting from the age of 10, Felicity Anne fell in love with creating and designing her own jewelry. After that, she sold it to friends and family. Today, Felicity is the Founder of her own jewelry company, Felicity Anne Jewlery. Amy talks to Felicity about how she scaled her operations, how she uses storytelling in her branding, and where she gets her inspiration from.
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Connect with Felicity Anne
Follow Felicity on Instagram - 🔹@felicityannejewelry
🔹Visit her website - https://www.felicityannejewelry.com/
Connect with Amy & The Art Hustlers' Studio Podcast
🔹Follow on Instagram - @thearthustlers
🔹Like on Facebook - The Art Hustlers
🔹Visit The Art Hustlers Website
🔹Connect with Amy on LinkedIn
This week Amy talks about defining a target audience and creating a buyer persona. She dives into what they are, what they should include, and why it's important.
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Listen to the Episode
• Listen on Apple Podcasts https://apple.co/3iR8q9C
• Listen on Spotify https://spoti.fi/3hbMhT6
• Listen on Stitcher https://bit.ly/2Q5oZT2
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Key Takeaways
- Knowing all the details about your target audience is important
- Creating a buyer persona provides focus to your marketing strategy
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Connect with Amy & The Art Hustlers’ Studio Podcast
Follow on Instagram – @thearthustlers
Like on Facebook – The Art Hustlers
Visit The Art Hustlers Website
Connect with Amy on LinkedIn
Eddy Ngo is the Founder of The Handy Hipsters, a handyman business in the San Francisco Bay Area. Eddy talks to Amy about how he uses his creativity to make custom furniture. He also exercises creativity to solve problems with home projects and remodels. He talks about how he grew his business, the tools he needed to get started, his process of making custom furniture, and leveraging his community to get sh*t done.
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Connect with Eddy Ngo
🔹Follow on Instagram - @thehandyhipsters
🔹Visit his website - https://thehandyhipsters.com/
Connect with Amy & The Art Hustlers' Studio Podcast
🔹Follow on Instagram - @thearthustlers
🔹Like on Facebook - The Art Hustlers
🔹Visit The Art Hustlers Website
🔹Connect with Amy on LinkedIn
Megan Wong is a Senior Production Coordinator at Sony Imageworks. She has worked in the visual effects industry for more than 5 years and worked on titles like Guardians of the Galaxy, Detective Pikachu, and more. Megan joins Amy to discuss the time she didn’t meet Jason Momoa, working long hours with her second family (aka coworkers), and her experience in the post production film industry.
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Connect with Megan Wong
🔹Follow on Megan’s dog on Instagram - @ripleytheaussiedoodle
Connect with Amy & The Art Hustlers' Studio Podcast
🔹Follow on Instagram - @thearthustlers
🔹Like on Facebook - The Art Hustlers
🔹Visit The Art Hustlers Website
🔹Connect with Amy on LinkedIn
Welcome to Episode 1 of The Art Hustlers' Studio! Amelia Earhart, tattoo artist, joins Amy to talk about going to art school, doing her first tattoo, and using art to convey emotion. Amelia now works out of Soft Hand Studios as a handpoke tattoo artist. She learned tattooing from practicing on her friends and on herself. As a primarily machine-free tattooer, she pays close attention to the impact that pain has on the skin and finds the healing of a tattoo is cathartic for both her and her clients.
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Connect with Amelia Earhart🔹Follow on Instagram - @aaaearhart
Connect with Amy & The Art Hustlers' Studio Podcast🔹Follow on Instagram - @thearthustlers
🔹Like on Facebook - The Art Hustlers
🔹Visit The Art Hustlers Website
🔹Connect with Amy on LinkedIn
Hi, hello, and welcome to the start of The Art Hustlers' Studio! This podcast was created to inspire creators and artists to take the first step into an art based career. Through interviews and personal anecdotes, host Amy Tom guides the listeners through a journey of art & business and explores what it takes to become an artist entrepreneur.