Income Decoded - A podcast devoted to membership sites, subscriptions and online business: Recent Episodes
Karen Dimmick and Steve Dimmick
Discover what it takes to have a membership site or recurring subscription in your online business and claim the revenue and customer community you've been missing.
Since 1996, Karen and Steve Dimmick have helped hundreds of clients create online memberships in fields as diverse as internet marketing, business to business, health and fitness, entertainment, sports, religion, cooking, business, education, news media and more.
Along with their own private subscription service, they have been helping others achieve recurring revenue streams, from small businesses and fortune 100 companies all the way through to celebrities and New York Times bestselling authors. Join us for advice, reviews, tips and tricks, as well as interviews with successful membership site owners.
We have spent years evaluating what works, what doesn't and why, across many different fields, for many different stages of business.
We have detailed multiple membership models and proven that all of them have the potential to be a "homerun" for the right business. There isn't a single "best" membership model for all.
Everyone has different strengths and weaknesses and getting a membership model that works for you is critical to your success.
So listen in and discover how you can add recurring revenue to your business.
The 16 steps it takes to create a successful membership site. Including the 3 key criteria for choosing your membership software.
How two subscription based companies have changed the face of the saturated men's shaving market and how their branding is affecting their success.
We discuss what it takes to start a membership site and look in depth at a listener's site.
We discuss the future of membership sites and how some people are just starting do this. As well as which software enables it.
Branding with archetypes, why we rebranded, a sneak peak at what's coming, membership software reviews, membership models and tying it all together.
Membership gamification. What is it and how to use it to make your members stay longer.
We delve into the 7 different types of website content and how to use them to make your business more profitable.
What can a community forum do for your business? We also briefly review 4 WordPress forum plugins, one of which we recommend and we show you what you need to do to make your community a success, as well as what to avoid doing.
What is a membership site and what can it do for your business? Also who we are and why we started this podcast...