Making It in Asheville: Recent Episodes
Making It Creative, LLC | Sarah and Tony Ubertaccio
Making It in Asheville is a podcast dedicated to sharing advice on living, working, and creating in Asheville, NC. We interview the city's best entrepreneurs, freelancers, artists, and craftspeople and dig to get transferable skills to bring to your life, art, passion project, and business.
https://makingitinasheville.com
Asheville Business ResourcesFor links to all of the (50 or so) resources mentioned and for notes from this episode, visit our show notes page https://makingitinasheville.com/131
If you enjoyed this episode, please subscribe to our podcast and Youtube channel (https://www.youtube.com/@makingitinasheville) and/or share this episode with a friend! It helps to spread the word and get more eyes on Asheville's makers.
Music by Commonwealth Choir (http://www.commonwealthchoir.com)
======== About Making In In Asheville ========
Welcome to Making It in Asheville —a podcast, blog, and community dedicated to sharing behind-the-scenes stories of the many incredible artists, entrepreneurs, and, well, ‘makers’ in Asheville.
Our mission is to normalize the many ways there are to leverage your own curiosity, passion, art, and entrepreneurial drive so that you can "make it" in Asheville. Our interviews uncover how and why folks in Asheville are excelling at what they do and share some valuable insight along the way.
To recommend an interviewee, visit: https://www.MakingItInAsheville.com/podcast
Check out Making It in Asheville on other platforms!
- Youtube: https://www.youtube.com/@makingitinasheville
- Instagram:https://instagram.com/makingitinasheville
- LinkedIn:https://www.linkedin.com/company/making-it-in-asheville
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here: https://www.makingitcreative.com
Episode NotesFor links to content and notes from this episode, visit our show notes page https://makingitinasheville.com/130
If you enjoyed this episode, please subscribe to our podcast and Youtube channel (https://www.youtube.com/@makingitinasheville) and/or share this episode with a friend! It helps to spread the word and get more eyes on Asheville's makers.
Music by Commonwealth Choir (http://www.commonwealthchoir.com)
======== About Making In In Asheville ========
Welcome to Making It in Asheville —a podcast, blog, and community dedicated to sharing behind-the-scenes stories of the many incredible artists, entrepreneurs, and, well, ‘makers’ in Asheville.
Our mission is to normalize the many ways there are to leverage your own curiosity, passion, art, and entrepreneurial drive so that you can "make it" in Asheville. Our interviews uncover how and why folks in Asheville are excelling at what they do and share some valuable insight along the way.
To recommend an interviewee, visit: https://www.MakingItInAsheville.com/podcast
Check out Making It in Asheville on other platforms!
- Youtube: https://www.youtube.com/@makingitinasheville
- Instagram:https://instagram.com/makingitinasheville
- LinkedIn:https://www.linkedin.com/company/making-it-in-asheville
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here: https://www.makingitcreative.com
129 - Episode NotesFor complete show notes, including some supplementary information from this episode visit: https://MakingItInAsheville.com/129
Viisit: https://MakingItInAsheville.com/season11 to learn how to participate this season Viisit: https://MakingItInAsheville.com/hotline to dial in and share your voice with the community!
A special thanks to this season's sponsor Making It Creative, the media and marketing agency behind the podcast. Making It Creative aims to be your first call when launching, scaling, or re-imagining a business in town! Visit https://MakingItCreative.com/.
If you enjoyed this episode, please subscribe to our podcast and Youtube channel (https://www.youtube.com/@makingitinasheville) and/or share this episode with a friend! It helps to spread the word and get more eyes on Asheville's makers.
Music by Commonwealth Choir (http://www.commonwealthchoir.com)
======== About Making In In Asheville ========
Welcome to Making It in Asheville —a podcast, blog, and community dedicated to sharing behind-the-scenes stories of the many incredible artists, entrepreneurs, and, well, ‘makers’ in Asheville.
Our mission is to normalize the many ways there are to leverage your own curiosity, passion, art, and entrepreneurial drive so that you can "make it" in Asheville. Our interviews uncover how and why folks in Asheville are excelling at what they do and share some valuable insight along the way.
To recommend an interviewee, visit: https://www.MakingItInAsheville.com/podcast
Check out Making It in Asheville on other platforms!
- Youtube: https://www.youtube.com/@makingitinasheville
- Instagram:https://instagram.com/makingitinasheville
- LinkedIn:https://www.linkedin.com/company/making-it-in-asheville
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here: https://www.makingitcreative.com
Season 10 — The E-commerce Season — FinaleFor links to past episodes and for notes from this episode, visit our show notes page https://makingitinasheville.com/128
If you enjoyed this episode, please subscribe to our podcast and Youtube channel (https://www.youtube.com/@makingitinasheville) and/or share this episode with a friend! It helps to spread the word and get more eyes on Asheville's makers.
Music by Commonwealth Choir (http://www.commonwealthchoir.com)
======== About Making In In Asheville ========
Welcome to Making It in Asheville —a podcast, blog, and community dedicated to sharing behind-the-scenes stories of the many incredible artists, entrepreneurs, and, well, ‘makers’ in Asheville.
Our mission is to normalize the many ways there are to leverage your own curiosity, passion, art, and entrepreneurial drive so that you can "make it" in Asheville. Our interviews uncover how and why folks in Asheville are excelling at what they do and share some valuable insight along the way.
To recommend an interviewee, visit: https://www.MakingItInAsheville.com/podcast
Check out Making It in Asheville on other platforms!
- Youtube: https://www.youtube.com/@makingitinasheville
- Instagram:https://instagram.com/makingitinasheville
- LinkedIn:https://www.linkedin.com/company/making-it-in-asheville
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here: https://www.makingitcreative.com
Episode NotesFor links to qb Cucina and for notes from this episode, visit our show notes page https://makingitinasheville.com/127
If you enjoyed this episode, please subscribe to our podcast and Youtube channel (https://www.youtube.com/@makingitinasheville) and/or share this episode with a friend! It helps to spread the word and get more eyes on Asheville's makers.
Music by Commonwealth Choir (http://www.commonwealthchoir.com)
======== About Making In In Asheville ========
Welcome to Making It in Asheville —a podcast, blog, and community dedicated to sharing behind-the-scenes stories of the many incredible artists, entrepreneurs, and, well, ‘makers’ in Asheville.
Our mission is to normalize the many ways there are to leverage your own curiosity, passion, art, and entrepreneurial drive so that you can "make it" in Asheville. Our interviews uncover how and why folks in Asheville are excelling at what they do and share some valuable insight along the way.
To recommend an interviewee, visit: https://www.MakingItInAsheville.com/podcast
Check out Making It in Asheville on other platforms!
- Youtube: https://www.youtube.com/@makingitinasheville
- Instagram:https://instagram.com/makingitinasheville
- LinkedIn:https://www.linkedin.com/company/making-it-in-asheville
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here: https://www.makingitcreative.com
Episode Notes For links to The Runner Box and for notes from this episode, visit our show notes page https://makingitinasheville.com/126
If you enjoyed this episode, please subscribe to our podcast and Youtube channel (https://www.youtube.com/@makingitinasheville) and/or share this episode with a friend! It helps to spread the word and get more eyes on Asheville's makers.
Music by Commonwealth Choir (http://www.commonwealthchoir.com)
======== About Making In In Asheville ========
Welcome to Making It in Asheville —a podcast, blog, and community dedicated to sharing behind-the-scenes stories of the many incredible artists, entrepreneurs, and, well, ‘makers’ in Asheville.
Our mission is to normalize the many ways there are to leverage your own curiosity, passion, art, and entrepreneurial drive so that you can "make it" in Asheville. Our interviews uncover how and why folks in Asheville are excelling at what they do and share some valuable insight along the way.
To recommend an interviewee, visit: https://www.MakingItInAsheville.com/podcast
Check out Making It in Asheville on other platforms!
- Youtube: https://www.youtube.com/@makingitinasheville
- Instagram:https://instagram.com/makingitinasheville
- LinkedIn:https://www.linkedin.com/company/making-it-in-asheville
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here: https://www.makingitcreative.com
Episode NotesFor links to Pirani and for notes from this episode, visit our show notes page https://makingitinasheville.com/125
If you enjoyed this episode, please subscribe to our podcast and Youtube channel (https://www.youtube.com/@makingitinasheville) and/or share this episode with a friend! It helps to spread the word and get more eyes on Asheville's makers.
Music by Commonwealth Choir (http://www.commonwealthchoir.com)
======== About Making In In Asheville ========
Welcome to Making It in Asheville —a podcast, blog, and community dedicated to sharing behind-the-scenes stories of the many incredible artists, entrepreneurs, and, well, ‘makers’ in Asheville.
Our mission is to normalize the many ways there are to leverage your own curiosity, passion, art, and entrepreneurial drive so that you can "make it" in Asheville. Our interviews uncover how and why folks in Asheville are excelling at what they do and share some valuable insight along the way.
To recommend an interviewee, visit: https://www.MakingItInAsheville.com/podcast
Check out Making It in Asheville on other platforms!
- Youtube: https://www.youtube.com/@makingitinasheville
- Instagram:https://instagram.com/makingitinasheville
- LinkedIn:https://www.linkedin.com/company/making-it-in-asheville
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here: https://www.makingitcreative.com
Mathew Bishop, co-owner of High Cotton For links to High Cotton and for notes from this episode, visit our show notes page https://makingitinasheville.com/124
If you enjoyed this episode, please subscribe to our podcast and Youtube channel (https://www.youtube.com/@makingitinasheville) and/or share this episode with a friend! It helps to spread the word and get more eyes on Asheville's makers.
Music by Commonwealth Choir (http://www.commonwealthchoir.com)
======== About Making In In Asheville ========
Welcome to Making It in Asheville —a podcast, blog, and community dedicated to sharing behind-the-scenes stories of the many incredible artists, entrepreneurs, and, well, ‘makers’ in Asheville.
Our mission is to normalize the many ways there are to leverage your own curiosity, passion, art, and entrepreneurial drive so that you can "make it" in Asheville. Our interviews uncover how and why folks in Asheville are excelling at what they do and share some valuable insight along the way.
To recommend an interviewee, visit: https://www.MakingItInAsheville.com/podcast
Check out Making It in Asheville on other platforms!
- Youtube: https://www.youtube.com/@makingitinasheville
- Instagram:https://instagram.com/makingitinasheville
- LinkedIn:https://www.linkedin.com/company/making-it-in-asheville
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here: https://www.makingitcreative.com
Ware Founder Gillie Roberts For links to Ware and for notes from this episode, visit our show notes page https://makingitinasheville.com/123
If you enjoyed this episode, please subscribe to our podcast and Youtube channel (https://www.youtube.com/@makingitinasheville) and/or share this episode with a friend! It helps to spread the word and get more eyes on Asheville's makers.
Music by Commonwealth Choir (http://www.commonwealthchoir.com)
======== About Making In In Asheville ========
Welcome to Making It in Asheville —a podcast, blog, and community dedicated to sharing behind-the-scenes stories of the many incredible artists, entrepreneurs, and, well, ‘makers’ in Asheville.
Our mission is to normalize the many ways there are to leverage your own curiosity, passion, art, and entrepreneurial drive so that you can "make it" in Asheville. Our interviews uncover how and why folks in Asheville are excelling at what they do and share some valuable insight along the way.
To recommend an interviewee, visit: https://www.MakingItInAsheville.com/podcast
Check out Making It in Asheville on other platforms!
- Youtube: https://www.youtube.com/@makingitinasheville
- Instagram:https://instagram.com/makingitinasheville
- LinkedIn:https://www.linkedin.com/company/making-it-in-asheville
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here: https://www.makingitcreative.com
Erik Fabian Co-Founder of Sourhouse For links to Sourhouse and for notes from this episode, visit our show notes page https://makingitinasheville.com/122
If you enjoyed this episode, please subscribe to our channel, like this video, comment below, and/or share this video! It helps to spread the word and get more eyes on Asheville's makers.
Music by Commonwealth Choir (http://www.commonwealthchoir.com)
======== About Making In In Asheville ========
Welcome to Making It in Asheville —a podcast, blog, and community dedicated to sharing behind-the-scenes stories of the many incredible artists, entrepreneurs, and, well, ‘makers’ in Asheville.
Our mission is to normalize the many ways there are to leverage your own curiosity, passion, art, and entrepreneurial drive so that you can make it in Asheville. Our interviews uncover how and why folks in Asheville are excelling at what they do and share some valuable insight along the way.
To recommend an interviewee, visit: https://www.MakingItInAsheville.com/podcast
Check out Making It in Asheville on other platforms! https://instagram.com/makingitinasheville https://www.linkedin.com/company/making-it-in-asheville
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here: https://www.makingitcreative.com
Karen Mullins, Digestive Warrior Disclaimer: We (at Making It in Asheville) are not doctors and nothing described in this episode would be considered health advice. Consult your doctor whenever attempting new health/wellness practices. Do your own research. And, enjoy this episode.
For complete show notes, including some supplementary information from this episode visit: https://MakingItInAsheville.com/121
If you enjoyed this episode, please subscribe to our podcast and/or share this episode with a friend! It helps to spread the word and get more eyes on Asheville's makers.
Music by Commonwealth Choir (http://www.commonwealthchoir.com)
======== About Making In In Asheville ========
Welcome to Making It in Asheville —a podcast, blog, and community dedicated to sharing behind-the-scenes stories of the many incredible artists, entrepreneurs, and, well, ‘makers’ in Asheville.
Our mission is to normalize the many ways there are to leverage your own curiosity, passion, art, and entrepreneurial drive so that you can make it in Asheville. Our interviews uncover how and why folks in Asheville are excelling at what they do and share some valuable insight along the way.
To recommend an interviewee, visit: https://www.MakingItInAsheville.com/podcast
Check out Making It in Asheville on other platforms! https://instagram.com/makingitinasheville https://www.linkedin.com/company/making-it-in-asheville
Special thanks to this season's sponsor, Ernest Ready-Made. Visit https://makingitinasheville.com/ernest/ for more.
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here: https://www.makingitcreative.com
Rachael Mayer of Botanical Bones Join us as we sit down with Rachel Meyer, CEO, founder, and chief of everything at Botanical Bones. We'll ask her what she's making and how she's Making It in Asheville.
Botanical Bones was born during the pandemic and has been one of the strongest (from our perspective) brand executions in Asheville in the last few years. In this episode, we dive into the details of launching this product and e-commerce business!
For links to Botanical Bones and for notes from this episode, visit our show notes page https://makingitinasheville.com/120
If you enjoyed this episode, please subscribe to our channel, like this video, comment below, and/or share this video! It helps to spread the word and get more eyes on Asheville's makers.
Music by Commonwealth Choir (http://www.commonwealthchoir.com)
======== About Making In In Asheville ========
Welcome to Making It in Asheville —a podcast, blog, and community dedicated to sharing behind-the-scenes stories of the many incredible artists, entrepreneurs, and, well, ‘makers’ in Asheville.
Our mission is to normalize the many ways there are to leverage your own curiosity, passion, art, and entrepreneurial drive so that you can make it in Asheville. Our interviews uncover how and why folks in Asheville are excelling at what they do and share some valuable insight along the way.
To recommend an interviewee, visit: https://www.MakingItInAsheville.com/podcast
Check out Making It in Asheville on other platforms! https://instagram.com/makingitinasheville https://www.linkedin.com/company/making-it-in-asheville
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here: https://www.makingitcreative.com
Elisa Van Arnam, Co-founder of SoulKu SoulKu sells precious stones and jewelry (earrings, necklaces, and bracelets) that are made with intention by working mothers here in WNC.
The SoulKu story is one of pivots, commitment, vision, and execution. They've won grants and awards for being the fastest-growing business in Asheville. And, through it all, they embodied a type of entrepreneurship we love most here at Making It In Asheville.
For links to SoulKu and the secret Making It In Asheville exclusive discount, visit our show notes page https://makingitinasheville.com/119
If you enjoyed this episode, please subscribe to our channel, like this video, comment below, and/or share this video! It helps to spread the word and get more eyes on Asheville's makers.
Music by Commonwealth Choir (http://www.commonwealthchoir.com)
======== About Making In In Asheville ========
Welcome to Making It in Asheville —a podcast, blog, and community dedicated to sharing behind-the-scenes stories of the many incredible artists, entrepreneurs, and, well, ‘makers’ in Asheville.
Our mission is to normalize the many ways there are to leverage your own curiosity, passion, art, and entrepreneurial drive so that you can make it in Asheville. Our interviews uncover how and why folks in Asheville are excelling at what they do and share some valuable insight along the way.
To recommend an interviewee, visit: https://www.MakingItInAsheville.com/podcast
Check out Making It in Asheville on other platforms! https://instagram.com/makingitinasheville https://www.linkedin.com/company/making-it-in-asheville
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here: https://www.makingitcreative.com
Devil's Foot Beverage Company is the quintessential Asheville entrepreneur story. Two friends had an idea and worked hard for years to make it a reality. If you're not familiar with Devil's foot, they started with an incredibly fresh and flavorful ginger beer, and have expanded into other non-alcoholic beverages. In a town known for beers, devils foot has stood out as one of the best non-alcoholic beverage companies around.
In this episode, we get into the origin story, some of the highs and lows of growing their business so far and we look ahead — breaking news that no one else has heard, yet on this episode!
For more information visit https://makingitinasheville.com/118 for more information.
If you enjoyed this episode, please subscribe to our channel, like this video, comment below, and/or share this video! It helps to spread the word and get more eyes on Asheville's makers.
Music by Commonwealth Choir (http://www.commonwealthchoir.com)
======== About Making In In Asheville ========
Welcome to Making It in Asheville —a podcast, blog, and community dedicated to sharing behind-the-scenes stories of the many incredible artists, entrepreneurs, and, well, ‘makers’ in Asheville.
Our mission is to normalize the many ways there are to leverage your own curiosity, passion, art, and entrepreneurial drive so that you can make it in Asheville. Our interviews uncover how and why folks in Asheville are excelling at what they do and share some valuable insight along the way.
To recommend an interviewee, visit: https://www.MakingItInAsheville.com/podcast
Check out Making It in Asheville on other platforms! https://instagram.com/makingitinasheville https://www.linkedin.com/company/making-it-in-asheville
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here: https://www.makingitcreative.com
Welcome to another exciting episode of the Making It in Asheville Podcast! In today’s episode, we have a special guest joining us. We are thrilled to welcome Jami Daniels, the owner and CEO of Ernest Ready-Made Warehouse, our season’s presenting sponsor.
For complete show notes, including some supplementary information from this episode visit: https://www.MakingItInAsheville.com/117 or https://www.MakingItInAsheville.com/ernest
If you enjoyed this episode, please subscribe to our channel, like this video, comment below, and/or share this video! It helps to spread the word and get more eyes on Asheville's makers.
Music by Commonwealth Choir (http://www.commonwealthchoir.com)
======== About Making In In Asheville ========
Welcome to Making It in Asheville —a podcast, blog, and community dedicated to sharing behind-the-scenes stories of the many incredible artists, entrepreneurs, and, well, ‘makers’ in Asheville.
Our mission is to normalize the many ways there are to leverage your own curiosity, passion, art, and entrepreneurial drive so that you can make it in Asheville. Our interviews uncover how and why folks in Asheville are excelling at what they do and share some valuable insight along the way.
To recommend an interviewee, visit: https://www.MakingItInAsheville.com/podcast
Check out Making It in Asheville on other platforms! https://instagram.com/makingitinasheville https://www.linkedin.com/company/making-it-in-asheville
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here: https://www.makingitcreative.com
For complete show notes, including some supplementary information from this episode visit: https://www.MakingItInAsheville.com/116 or https://www.MakingItInAsheville.com/ernest
If you enjoyed this episode, please subscribe to our channel, like this video, comment below, and/or share this video! It helps to spread the word and get more eyes on Asheville's makers.
Music by Commonwealth Choir (http://www.commonwealthchoir.com)
======== About Making In In Asheville ========
Welcome to Making It in Asheville —a podcast, blog, and community dedicated to sharing behind-the-scenes stories of the many incredible artists, entrepreneurs, and, well, ‘makers’ in Asheville.
Our mission is to normalize the many ways there are to leverage your own curiosity, passion, art, and entrepreneurial drive so that you can make it in Asheville. Our interviews uncover how and why folks in Asheville are excelling at what they do and share some valuable insight along the way.
To recommend an interviewee, visit: https://www.MakingItInAsheville.com/podcast
Check out Making It in Asheville on other platforms! https://instagram.com/makingitinasheville https://www.linkedin.com/company/making-it-in-asheville
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here: https://www.makingitcreative.com
An Appeal to Business Owners: Use Audio to Grow Your BusinessPodcasts are great for business. If you like speaking more than you like writing, it's something to consider. in this podcast, I go over the content I presented at Different Wrld. I hope it leaves you considering audio in 2023 and beyond.
Visit https://makingitinasheville.com/ to join our email list and be the first to hear about upcoming Monday Maker Mixers.
What's Next For Making It In Asheville?Why, thanks for asking! More of what you've come to expect. Conversations with Asheville entrepreneurs, small business owners, and community members. And, where we can, we'll be looking for opportunities to be a part of the evolution of local businesses.
Visit https://makingitinasheville.com/ to join our email list and be the first to hear about upcoming Monday Maker Mixers.
Visit https://www.southslopepilates.com/ to get free demo classes and access to founding member pricing.
What do you do?Often the first question you're asked. But if you've been following along, it's the least important in relation to Why and How you do what you do.
That said, there are some essential points to consider when choosing what you do in your business and, as importantly, describing it to your customers.
Visit South Slope Pilates to learn more about the project. https://southslopepilates.com/
Visit Making It in Asheville for more content about Asheville Businesseshttps://makingitinasheville.com/
This is HOW We Do It.Episode 2 of our mini-series on launching a new business in Asheville.
Learn more about South Slope Pilates at https://southslopepilates.com/
https://Instagram.com/southslopepilates
"Start with Why" behind the scenes of a business launch.In this episode, we talk about about how nailing a business's "why" is essential for a powerful marketing message.
Then you get to be a fly on the wall during a preliminary conversation with the owners and founders of South Slope Pilates, a soon-to-open pilates studio in Asheville.
To learn more about South Slope Pilates, visit https://southslopepilates.com or follow them on Instagram https://instagram.com/southslopepilates
We're Launching a New Business!In this mini-season, we're giving you a behind-the-scenes look at a small business launch plan.
Over the years we've been asked many times by this audience for ideas concepts or strategies we might use if we were launching a business in Asheville. In this season we don't need to be hypothetical. We'll show you exactly how we think about launching a business in town.
Next week, you'll meet the founders and owners and hear the "Why" of the business. The following week, we'll look at the "How's" both with respect to the company and the launch plan. And, finally, we'll share "What" tactically we've done during the launch.
Our hope is that this mini-season inspires you to take another look at your own business, helps you to take the leap into the business you've been dreaming about, or, at the very least, provides a unique perspective —under the hood— as we build a new business in town.
Rockgeist and Greg Hardy In this episode, I recount the conversation I had with Greg Hardy at his 3000 square-foot studio in North Asheville. While normally we interview guests on this podcast, unfortunately, the audio of our conversation was corrupted. This episode is a report of sorts on the highlights from our interview.
In this episode, you'll hear more about what bikepacking is (and how you can get started with the help of Rockgeist), you will hear how Greg started by selling his own, used bikepack bags on eBay, and how that has built his team to 9 people today. And finally, you'll hear an uncommon but intuitive approach to buying a business in your industry.
While it's not the same as the conversation, I hope you enjoy this episode about Rockgeist!
To subscribe to our email list: https://makingitinasheville.com/ https://www.instagram.com/makingitinasheville/
108 w/ Boomer Sassmann of Big Boom Designs Boomer is the founder of Big Boom Design, an Asheville-based company focused on building, securing, and improving WordPress-based websites. Boomer shares his story of growing his business narrowing the focus of his business, and working to find a balance between his computer work and passions.
We hope you enjoy this episode.
Visit https://makingitinasheville.com/108 for more ways to connect with Boomer To subscribe to our email list: https://makingitinasheville.com/ https://www.instagram.com/makingitinasheville/
Episode 107 with Shelton Steele and Joe Balcken of Wrong Way River Lodge & Cabins In this episode, we talk with Shelton and Joe, the founders of Wrong Way River Lodge and Cabins. We get into everything from the brown liquor brainstorm that started it all and what technologies our mission critical to running a hospitality operation like theirs.
They do everything the "Wrong Way" emphasizing sustainability and community as foremost tenants of their business.
In this episode, we get into:
- Urban Cabin Campgrounds
- Voluntourism
- Scappalachia
- Green Building and Green Operating
- Designing a sense of place, and
- The long-term visions for the business
Give this episode a listen and then go visit their awesome lodge on Amboy Rd.
Winter Is Coming In this episode, we discuss a theme that came up after our last Monday Maker Mixer.
The realization is that there are seasons in business, just like there are seasons in life. And in order to make it through the winter, there are some strategies we need to take into account.
Please give it a listen and let us know what comes to mind for you.
Send us an email or DM us on Instagram (https://www.instagram.com/makingitinasheville/) if your interested in the points we make in this episode.
Also, if you'd like to get the heads up on where and when the next Monday Maker Mixer will be, visit http://MakingItInAsheville.com and join the email list!
Season 9 Is Here! If you'd like to get the heads up on where and when the next Monday Maker Mixer will be, visit http://MakingItInAsheville.com and join the email list!
In this episode, we get an update from three past guests.
SARAH HOOKER https://makingitinasheville.com/episode/008-a-lesson-on-finding-your-own-creative-style-and-business-niche-with-sarah-hooker/ https://www.viragoboudoir.com/
JEFF KAPLAN https://makingitinasheville.com/episode/054-jeff-kaplan-venture-asheville/ https://ventureasheville.com/
TIM GORMELY https://makingitinasheville.com/episode/tim-gormley-burial-beer/ https://burialbeer.com/
More to come from https://makingitinasheville.com/
In this episode, we get an update from three past guests.
Nicole McConville https://makingitinasheville.com/episode/045-nicole-mcconville/
Zach Eidson https://makingitinasheville.com/episode/024-zach-eidson-from-metro-wines
Alyssa Phillips https://makingitinasheville.com/episode/028-alyssa-phillips-ampd-designs/
More to come from https://makingitinasheville.com/
Gareth Higgins was our guest in episode 42 of the Making It in Asheville podcast.
Everytime we need to be reminded of the power of love and community we find ourselves returning to this conversation.
Please enjoy it.
For more, visit https://makingitinasheville.com or https://makingitinasheville.com/episode/042-gareth-higgins
In this episode, we welcome Sarah Ubertaccio to the podcast as a guest!
We learn about her business, QB Cucina, and its growth over the last 2 years since its conception.
We get into:
- Why QB Cucina? Why now?
- What's worked and been difficult about launching a product business
- What has been most helpful to growing as a person over the last 2 years?
For notes from this episode, visit https://makingitinasheville.com/101
In this episode, we reset and answer these questions:
- Where have we been?!
- What's Sarah up to?
- What's next for the podcast?
- What's next for the community?
If you're a non-profit or non-commercial organization in Asheville and would like to use our platform to share your work, visit our website and look for "Leave Us a Voice Memo."
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com
Quick announcement episode!
- The podcast is back
- There have been a lot of changes at Making It In Asheville HQ
- We make a request for Voice Memos from the community
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com
Episode Notes In this episode, we interview graphic illustrator, brand developer, and bassist, Logan Hall.
Here’s What You’ll Learn in this Episode: * How Logan's creative outlets overlap between design and music * How the nature of Logan's work is always allowing him to learn something new * The collaborative effort of musicians and artists in general * The development and exciting future for Pink Beds music * How Pinterest still stands strong
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/098
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
In this episode, we interview Debbie Word, the owner of Chemist Spirits in Asheville, NC.
Here’s What You’ll Learn in this Episode:
- What makes moonshine so aggressive and why great spirits taste good.
- The serendipity that led to the Chemist's distillery and Antidote bar's incredible location on the south slope in Asheville
- The difficulty in finding investors and funding and how that's actually been an asset to the business
- What's next for Chemist Spirits (psst... lots of growth and new spirits)
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/097
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
Episode Notes In this episode, we interview Cameron Farlow, Executive Director of Organic Growers School in Asheville, NC.
Here’s What You’ll Learn in this Episode:
- How OGS and agriculture as a whole is working away from commercial and capitalist definitions to include a wider view of people including Indigenous cultures and communities
- How Cameron is creating a supportive structure and organizational culture that supports life in and outside of work
- The long history of racism within farming
- The romanticized vision of farming and the loving (but necessary) bubble bursting that comes with education
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/096
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
Episode Notes In this episode, we interview Ashton of Ashton Zager Fiber Arts.
Here’s What You’ll Learn in this Episode: * Believing in “The AND” and what this means to Tony and Ashton * The importance of persistence in Ashton's life and of “showing up” during highs and lows * How tragedy impacted her business and her overall tone on social media * Scaling up with an online presence with passive income * The importance of being seen as a human
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/095
Episode Notes In this episode, we interview Meghan Mciver & Lindsey Riley. The owners and all-around vibe curators of the plant disco and store, Palm + Pine in Asheville, NC.
Here’s What You’ll Learn in this Episode: * Different strategies for managing pressure as business owners and most importantly, human beings * Expectations vs Agreements- Creating realistic timelines for a project and the importance of giving yourself enough lead way * The challenges of stocking a retail space within the living (plant) industry * How the pandemic forced Meghan and Lindsay to crawl instead of run at the start of their business * How capital and having a business has allowed them to better address the socioeconomic issues that exist with AVL * Making plants accessible and nonjudgmental
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/094
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
Episode Notes Episode Notes In this episode, we interview Anuj Patel, Tech Support aficionado, and 1/2 of the founders of Tech House in Asheville, NC.
Here’s What You’ll Learn in this Episode: * How Anuj and Early’s relationship allows them to thrive, communicate and grow * How TH is finding success by stepping back from the niche market (think Apple store) and allowing TH to be approachable by having the ability to let people come in and learn and use technology as a tool * How Tech House shows up and is accessible to their customers in many ways/platforms * How watching his father and family's entrepreneurship background and experience shaped much of Anuj's success * Franchise vs owning your own business and how TH created a system that uses techniques from both * Navigating supply and demand as a small business
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/093
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
Episode Notes In this episode, we interview Brook Bolen, 1/2 of the Superstar Editing Team behind AVL Today.
Here’s What You’ll Learn in this Episode:
- Acting as a resource and writing through a pandemic
- The burden of being a news outlet
- Finding your voice in writing
- How Brook's Grandfather couldn’t read and now she writes to 45k + people and how truly impactful this is to her (and us listening)
- Tips for getting out of your way when you’re writing
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/092
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
Episode Notes In this episode, we interview Tarleton Walmsley & Seth Connelly, partners and founders of Garden Party.
Listeners of today's podcast with Garden Party receive a special discount code. Apply MAKINGIT15 at checkout.
Here’s What You’ll Learn in this Episode:
- The importance of imagery in creating a captivating website to bring in vibes and sales
- Knowing when to step away from a career and trust in yourself enough to dive in completely into something new
- Why it's important to communicate who you are through your brand
- Why Tarleton and Seth use intimacy and communicating as their way of advertising when traditional methods can’t be used (due to the stigma around their industry)
- How Garden Party is committed to equity initiatives and the problematic nature of white supremacy in the cannabis industry
- How Tarleton's personal experience with cannabis and hemp has enabled her to communicate with and help customers
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/091
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
Episode Notes In this episode, we interview Matt Parris the founder and CEO of Roots Hummus and The Roots Foundation.
Here’s What You’ll Learn in this Episode: * Why finding the right partners can determine your success when upscaling a business (and how Roots scaled their production capacity 100x) * The power of creating a financial engine to help support true passion and vision * How Matt and his team are using food as a vehicle for critical global change * How sales are about more than whether a product is good or not * Why the dream of early retirement is broken
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/090
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Meherwan Irani, the CEO, Executive Chef, and Founder of the Chai Pani Restaurant Group.
Here’s What You’ll Learn in this Episode:
- Chai Pani is a context-based business model that focuses on why instead of the how
- Why it’s important to just let your team come up with better ideas
- Who Meherwan considers "carriers," and why they are pivotal in allowing a business to grow and expand
- The origins of the name Chai Pani
- How and why the team at Chai Pani focuses on the little things
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/089
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/088
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Coco Villa, an exceptional multidisciplinary artist residing in Asheville, NC. Coco is constantly creating and during our conversation we fondly termed her a "slash creator." She is a clothing designer/self-portrait artist/filmmaker/dancer/model/creative director and the list doesn't stop there. She teaches us what it looks like to fluidly move (literally and mentally) through creative projects and how she is able to honor each step of the process.
Here’s What You’ll Learn in this Episode:
- How the "flywheel" of creating allows Coco to always have a steady stream of new projects
- What having a healthy relationship and emotional connection to putting art and creative content out to the world looks like
- Navigating the economics of an artist
- How to transform negative thoughts artfully and stay in the present
- How we can all benefit from using the Spoon Theory
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/087
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Eric Scheffer. With 21 years of hospitality experience including Asheville gems such as Vinnies and Jettie Rae's and the former Savoy, Scheffer explains how caring about your people is one of the most important strategies to success.
Here’s What You’ll Learn in this Episode:
- How the Senegalese term Teranga can make everyone a better person
- How employers can try to help with recovery and the pervasive link between Alcohol/Drug use and the restaurant industry
- Why valuing and communicating with your employees leads to success in business and life
- How deciding if try a new career (even if you're experiencing success in another) is a good idea
- Why Eric was given the nickname “Hollywood”
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/086
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we announce a webinar series. Our first program is in partnership with WareAVL's founder and owner, Gillie Roberts. Ware is a retail store in downtown Asheville that curates an incredible selection of beautiful and sustainable products.
If you're an independent maker, please consider joining us for "Handmade for Retail." This program, developed by Gillie, will put you on the fast track toward becoming a preferred wholesale vendor for retailers.
Visit: makingitinasheville.com/handmade to learn more about the course.
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/085
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Josh Dorfman, CEO of Simbly. We also talk about his time as, in our words, a media mogul and the brain behind the brand "The Lazy Environmentalist".
Here's what you'll learn in this episode:
- How Josh become the director of Venture Asheville, the Angel program, and The Collider
- How Asheville and this area are the furniture capital of the country and what that means for revitalizing around craftsmanship, and economic opportunity
- What it means for you to be in business with LOHAS (Lifestyle Of Health And Sustainability)
- Why if you align with the values of the organization or business, there's no reason to shy away from opportunities
- The process of deciding on a business name with the help of friends, peers, and professionals
- Why Josh's 8-year old son was one of the biggest names in NASCAR recently
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/084
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview 31 Suns owner, Emily Jeffords, and Chief Operating Officer, Kylie Agee. As you'll listen you'll see what had started as a bond over marching band stories developed into an empowering and productive partnership. This is a great episode to share with your bestie, we had all the friend-love good-vibes while chatting with the pair.
Here’s What You’ll Learn in this Episode:
- Why creating something you love makes marketing easier
- How authenticity and humanness shines in an Instagram flood of products
- Why naturally-giving people shouldn’t shy away from getting compensated for knowledge and advice
- How to overcome feelings of “not doing enough” to create a better work-life balance
- Homing in on your best creative ideas when they may feel all over the place
- How Emily created a new revenue stream amidst the pandemic
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/083
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Jacob Ballard, owner of Nature Bound Co. and Asheville Print Shop.
Here’s What You’ll Learn in this Episode:
- How using your personal experiences (and interests) can lead to awesome business ideas
- How to distinguish between the different types of entrepreneurship
- Where the inspiration for the +900 designs of Nature Bound Co. came from
- Why time is the most important asset and the one thing you can't get more of
- Tips for focusing when you're wearing multiple hats in your business
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/082
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Jefferson Ellison, the Chief Creative of Jawbreaking.
Here’s What You’ll Learn in this Episode:
- What led to Jefferson’s decision to buy Jawbreaking in 2016 (and his creative way of making an offer)
- Jawbreaking leaning into the term from the 1960's “Youth Quake"
- What Jefferson’s identity means in a city full of White people
- What led Jefferson to create the “Don’t Ask Your Black Friend” Webinar (...we took this webinar and highly suggest it)
- How working to create meaningful connections can change your life (or someone else's)
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/081
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Jael Rattigan, one of the founders of French Broad Chocolate, a staple in Asheville for over 10 years.
Here’s What You’ll Learn in this Episode:
- The difference between their two locations: the Lounge & the Factory
- The defining moment when Jael knew she wanted to make chocolate for the rest of her life
- That time when Jael & her former husband and current business partner renovated a van and drove from Minnesota to Costa Rica
- How chocolate is made
- How FBC is bringing attention and transparency to the chocolate industry
- What to look and ask for when buying chocolate
- Two unconventional chocolate pairings that Jael recommends
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/080
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Nick Moen, the founder of The Bright Angle, a technology-driven porcelain design studio.
Here’s What You’ll Learn in this Episode:
- Why being relentless in outreach efforts is so important
- The Bright Angle’s exciting new partnership with YLighting
- How in the 1700s Porcelain was such a hot commodity that Europe sent ships to China full of gold in exchange
- How hosting local events with chefs and musicians helped Nick’s visibility in the restaurant scene
- The challenges in the life of a potter: then vs now
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/079
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Tim Gormley, one of the founders of Burial Beer, Forestry Camp, and their newest business, Visuals.
Here’s What You’ll Learn in this Episode:
- Tim talks about the steps he and his team took to open up Burial brewery in Asheville and how they've grown and expanded in recent years (including the recently established Forestry Camp and Visuals)
- Tim shares how the name was inspired and what it symbolizes for them
- Tim shares some ways Burial has collaborated with other businesses and organizations in new and innovative ways and how that's helped them stand out from other breweries.
- We share some conversation on the importance of showing compassion and empathy for people outside your bubble.
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/078
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Jason Contreras. He's one part of the husband and wife duo behind the homesteading project and popular YouTube Channel, Sow the Land.
Here’s What You’ll Learn in this Episode:
- Why Jason and his family relocated from California to Asheville
- How Lorraine and Jason fell in love with growing their own food
- How Jason went from recording videos for their family in California to 116,000+ YouTube subscribers
- How Jason was the making the original IG story style video
- What the “Bernice” T-shirt is
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/077
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, review one of our most commented-on episodes from 2019.. our episode on yearly goal-setting.
Here’s What You’ll Learn in this Episode:
- How to set meaningful goals
- The difference between outcomes and inputs — with respect to goalsetting
- The mnemonic M.A.T.A (matter), what each letter means, and why each is essential to your success
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/076
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/075
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Emily Copus of Carolina Flowers, Zadie's Market, and a yet-to-be opened bed and breakfast in Marshall.
Here’s What You’ll Learn in this Episode:
- How journalism shaped her thinking for business and economics
- The defining moment Emily decided to go into the flower business
- Elemental questions to ask yourself before going into a career
- Why Emily believes it's non-negotiable to defend your personal dreams
- Why Emily thinks it’s important to not replicate other business models or ideas (and you should try your own)
- Why investing in mistakes is a good idea
- What prompted Emily to start Zadie’s market to help the community
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/074
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
And a special thanks to this episode's sponsor: Van Winkle Law Firm. The team at Van Winkle is generously offering a free business consultation to Making It in Asheville Podcats listeners. To learn more about Van Winkle Law, visit: MakingItInAsheville.com/vanwinkle. Tell them we sent you!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Carlos Palma and Liz Goyer, the two customer service experts and the team running Textura Rugs.
Here’s What You’ll Learn in this Episode:
- What makes Textura rugs different
- Why you should choose the rug first when decorating a home or room
- Steps they took to open the business
- How to distinguish certain rugs from others
- How Carlos and Liz manage different roles in the business
- Martial arts influence on their life now
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/073
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
And a special thanks to this episode's sponsor: Van Winkle Law Firm. The team at Van Winkle is generously offering a free business consultation to Making It in Asheville Podcats listeners. To learn more about Van Winkle Law, visit: MakingItInAsheville.com/vanwinkle. Tell them we sent you!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview John Hornsby.
Here’s What You’ll Learn in this Episode:
- How John developed his (is ever-evolving) style
- The importance of finding art through community
- How the practice of “going down the rabbit hole” and diving into research helps John's curiosity
- Why value is not tied to productivity
- Understanding the difference between reactivity and proactivity
- Why John started building something he calls “Connection Kits” during COVID-19
Enjoy this episode with John!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/072
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
And a special thanks to this episode's sponsor: Van Winkle Law Firm. The team at Van Winkle is generously offering a free business consultation to Making It in Asheville Podcats listeners. To learn more about Van Winkle Law, visit: MakingItInAsheville.com/vanwinkle. Tell them we sent you!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Justin & Amanda James, the modern shoemakers & married business duo of Opie Way in Asheville, NC.
Here’s What You’ll Learn in this Episode:
- Where the name Opie Way came from
- How they got into the sneaker shoe business
- How Justin made his first sneaker
- Marketing tactics plus what their initial sales process was like
- Coronavirus impact on their business
- What things to look for when buying sneakers
- Working together as a couple and how they divvy up their responsibilities
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/071
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
And a special thanks to this episode's sponsor: Van Winkle Law Firm. The team at Van Winkle is generously offering a free business consultation to Making It in Asheville Podcats listeners. To learn more about Van Winkle Law, visit: MakingItInAsheville.com/vanwinkle. Tell them we sent you!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms! https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Jared Kay, the founder of Amplified Media.
Here’s What You’ll Learn in this Episode:
- How Jared got his start in video production
- Key defining moment(s) on when he decided to get an office and hire employees
- How he and his team weigh big decisions, like bringing on a new client
- What a “matterport” video is
- Where Jared finds inspiration for his video production
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/070
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
And a special thanks to this episode's sponsor: Van Winkle Law Firm. The team at Van Winkle is generously offering a free business consultation to Making It in Asheville Podcats listeners. To learn more about Van Winkle Law, visit: MakingItInAsheville.com/vanwinkle. Tell them we sent you!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
Here’s What You’ll Learn in this Episode:
- How they came up with the idea for Chill Cereal Bar
- The one marketing tool that Patricia has relied on to help grow their business
- How Elijah designed their first logo
- Patricia shares some insight into why she’s constantly learning and taking courses
- The importance of always trying to reach new communities and groups
- Their favorite cereal....dun dun dun...the suspense!
We hope you enjoy this interview with Elijah and Patrica!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/069
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
Here’s What You’ll Learn in this Episode:
- Anneliese shares her story of heartbreak and how that uprooted her and led to her path of woodworking
- Why Anneliesse would tell people that she was a “woodworker” before she felt like she really was one
- Learning to say “no"
- The first channels that Anneliesse used for selling her work and why she loves Shopify
- Lessons on being okay with failure
- How Anneliesse learned woodworking and where gets her inspiration from
- Why she says it’s important to not only say what you want but ask for it, too
We hope you enjoy this episode with Anneliesse!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/068
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
Here’s What You’ll Learn in this Episode:
- The story of how Cristina and David got the idea for starting a ginger beer company
- How David developed his first recipes for ginger beer
- Naming/branding strategy
- Major milestones in growing and developing their business
- How they set year goals
- What it's like working together as a husband and wife team
- How they're pivoting their business strategy and goals during COVID-19
We hope you enjoy this episode with Cristina and David!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/067
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
Here’s What You’ll Learn in this Episode:
- The defining moment when Brian knew he had to go into urban ministry
- How Brian learned public speaking as an introvert
- Council for de-escalating a situation and for opening up dialogue to strangers on the street
- Why (and how) Brian prioritizes self-care above all else for his team and himself
- The unique way Brian hiked the Appalachian trail
We hope you enjoy this episode with Brian!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/066
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
Here’s What You’ll Learn in this Episode:
- How Lisa fell in love with dancing, and specifically belly dancing
- The process Lisa took to open her own dance studio in downtown Asheville
- Important questions to ask when looking for a life or business coach
- Sales + pricing strategy tips
- Lisa's process for setting goals and checking in with herself (she does different things on a daily, weekly, quarterly, and yearly basis)
We hope you enjoy this episode with Lisa!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/065
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
Here’s What You’ll Learn in this Episode:
- The story of how John went from studying Theology and Philosophy to working in a kitchen
- How a study abroad experience in Italy shaped John's view on food
- John's career path, from working as the private chef for Mary Tyler Moore to establishing a unique cuisine at Blackberry Farm in Tennessee
- What it was like to open a restaurant in downtown Asheville
- Why John chose to expand, going on to open The Rhu and Benne on Eagle
- A few of John's favorite things
We hope you enjoy this episode with John!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/064
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
it's a short episode but here's what we talk about:
- Where we've been for the last 10 weeks (?!?)
- What's new at Making It In Asheville
- How to share your story with the MIIA community
- Where to go if you want to support the Podcast and community
For complete show notes from past episodes: MakingItInAsheville.com
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we recap the 12 episodes of season 4.
Here’s What You’ll Learn in this Episode:
- The highlights and most notable parts of each episode (according to us)
- Who everyone we interviewed is and what their business/work looks like in Asheville
- What big announcement we have about season 5
We hope you enjoy this recap episode!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/062
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Keynon Lake, the founder of a youth mentorship program called My Daddy Taught Me That.
Here’s What You’ll Learn in this Episode:
- The story of how Keynon started My Daddy Taught Me That (MDTMT)
- The work of MDTMT, as it tries to solve a human problem
- What it was like for Keynon to grow up in Asheville, NC
- How Keynon has seen Asheville change over the years
- How Keynon has grown and expanded the program and what plans he has for the future
We hope you enjoy this episode with Keynon!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/061
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Aisha Adams, a coach, business developer, and social media influencer. She is the founder of Aisha Adams Media Group and NappyThoughts.com.
Here’s What You’ll Learn in this Episode:
- The story of how Aisha started Aisha Adams Media Group and Equity Over Everything
- How and why Aisha started the blog NappyThoughts.com and how it grew to become a popular resource on social injustice
- Aisha’s dream for building a work-play community that values equity first
- The partnership with Lenior-Rhyne to deliver certification courses through their Equity and Diversity Institue
We hope you enjoy this episode with Aisha!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/060
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Jaze Uries, a musician and photographer.
Here’s What You’ll Learn in this Episode:
- The story of how Jaze developed a passion and talent for music
- What it was like for Jaze to write, produce, and sing his first song
- How Jaze become interested in photography and developed an eye for fashion and architectural styles
We hope you enjoy this episode with Jaze!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/059
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Sarajane Case, a coach, writer, and speaker. At the time of publishing, her total Instagram following from @EnneagramAndCoffee and her personal account @Sarajancaseis well over 600k people.
Here’s What You’ll Learn in this Episode:
- A basic breakdown of what the Enneagram is, what it’s not, and how it can help you better understand yourself and others
- Sarajane shares what it was like to write and publish her first book, The Honest Enneagram
- Tips for building a successful Instagram content strategy
We hope you enjoy this episode with Sara!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/058
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode we interview Molly Dingledine, an Asheville-based jeweler and the founder of Sisters in Circles, a non-profit organization run by women for women.
Here’s What You’ll Learn in this Episode:
- The story of how and why Molly decided to dedicate her life designing and making jewelry by hand
- How trusting her intuition and “going with the flow” has helped Molly find balance and happiness in her work
- The inspiration for Sisters in Circles, a non-profit organization run by and for women all over the world
- Molly shares insights on the differences between working as a sole entrepreneur and working with a small team
We hope you enjoy this episode with Molly!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/057
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Oby Morgan, the founder of Capital at Play.
Oby takes us back to the early days of starting Capital at Play and talks about how he got the idea for the magazine. We learn about the first steps he took to get it off the ground and running, from navigating the world of printing companies to selling magazine advertising.
We also discuss entrepreneurship and the characteristics of successful businesses based on almost 10-years of interviews. Oby has met and profiled hundreds of local entrepreneurs and small businesses, and so he was able to share with us his own insights and observations.
Here’s What You’ll Learn in this Episode:
- The story of how and why Oby started a print magazine media company
- Oby’s advice for telling better stories and creating better content
- The three things you need to have in order to have a successful business, according to Oby
- Why Oby believes that blind ambition and optimism are necessary as an entrepreneur
- Oby’s approach to selling magazine advertising
We hope you enjoy this episode with Oby!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/056
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Luke McLaughlin, the founder and head instructor of Holistic Survival School.
Luke has spent months (and maybe years?!) using only primitive tools and supplies surviving out in nature. And he's most know for competing three times in the Discovery Channel show, Naked and Afraid. Prior to moving to Asheville and starting Holistic Survival School, he worked as a Wilderness Therapy instructor for teens in Utah, living most of the year outdoors in tarp shelters.
One glance at a photo of Luke, long-haired and bare-chested, and you might have the impression that he’s some kind of lone caveman, a modern-day Tarzan. But, as you’ll see in this episode, that’s not the full picture.
Luke is committed to helping other people not only learn “earth-based skills” like building a fire from sticks, but also remembering and relearning what it means to be human again.
Here’s What You’ll Learn in this Episode:
- How Luke became interested in learning and teaching primitive skills
- The story of Luke’s journey from teaching ninth-grade biology to appearing on Discovery Channel’s Naked and Afraid
- Luke’s mission for holistic survival school and how it goes beyond simply learning primitive skills
- Why Luke feels that knowing how to build a fire is less important than personal growth and trauma release
- Tools and resources for those seeking to learn more about primitive skills!
We hope you enjoy this episode with Luke!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/055
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Jeff Kaplan, the Director of Venture Asheville and founder of Just Kibbitz. In our own opinion, Jeff is as close to the gravitational center of Asheville’s startup ecosystem as you can get.
Here's some background on our guest, Jeff Kaplan. For as long as he can remember, Jeff has been fascinated by entrepreneurship. Prior to becoming the Director of Entrepreneurship at Venture Asheville, he graduated from the University of Florida with a Master’s degree in Entrepreneurship. He’s taught entrepreneurship, written a book about entrepreneurship, and has even is an entrepreneur himself—selling one of his startups about 2 years ago!
Considering we’ve had a podcast about Asheville-based entrepreneurs for over a year, we’re about a year late in having Jeff on the show. We hope you'll agree that the wait has been worth it.
Here’s What You’ll Learn in this Episode:
- Jeff’s background story and many entrepreneurial endeavors
- How Venture Asheville fits in Asheville’s Chamber of Commerce (literally, America’s top Chamber of Commerce)
- What Venture Asheville is, how it helps new businesses scale, and its three main programs, including mentorship, funding, and events
- The core competencies of successful entrepreneurs based on real case studies that Jeff and his team have conducted
- Resources for Asheville-based entrepreneurs and which ones are best for different stages of the business
- What the goal of The Asheville Impact Micro-grant is and how to apply
- Jeff also shares his pitches for three businesses he’s worked on in the past (and one he is currently working on now)
We hope you enjoy this episode with Jeff!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/054
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Stephanie and Matt Trowbridge, the husband and wife founders of Range Urgent Care in Asheville, NC.
Stephanie and Matt are on a mission to reimagine healthcare. In 2017, the husband and wife team opened up Range Urgent Care, a walk-in clinic located on Merrimon Avenue in North Asheville. Today, Range services Asheville citizens providing them with a simplified healthcare system, friendly and open service, and insanely transparent pricing.
Here’s What You’ll Learn in this Episode:
- The story of how and why Matt and Stephanie started Range Urgent Care
- The details of how they got started (Note: a walk-in clinic was NOT the original business idea!), including the steps they took to open the business (creating a business plan, getting funding, and “first principle” thinking)
- The meaning behind basic healthcare terms, plus answers to questions like: “Do I still need health insurance if I go to a walk-in clinic?” or “What are affordable healthcare options for small businesses?”
- How Stephanie and Matt work successfully together as a husband and wife team
- Tips for motivating employees and aligning incentives
We hope you enjoy this episode with Stephanie and Matt!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/053
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview the two founders of Moonlight Makers, Claire Watson and Nicole Hairfield.
You probably know Moonlight Makers for their shop on Rankin Ave that sells t-shirts and gifts featuring silly puns and phrases. But what you might now know is that Moonlight Makers wasn’t always a t-shirt company. In fact, when they first started out their intention was to sell the artwork of local artists, not their own line of products.
During this episode, Nicole and Claire tell us all about how and why they started this business and the steps they took to get it where it is today.
Here’s What You’ll Learn in this Episode:
- The story of how Moonlight Makers began (hint: the business looks VERY different from when it first started)
- How Nicole and Claire knew it was time to start hiring employees
- What Nicole and Claire do when they disagree about something
- Why they decided NOT to outsource their production overseas
- And many other hilarious (and serendipitous) stories from their journey
We hope you enjoy this episode with Claire and Nicole!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/052
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Marilyn Ball, host of the Speaking of Travel podcast and author of The Rise of Asheville.
It’s hard to express just how much Marilyn knows about Asheville and it's history.
We first got to know her over lunch at the Stony Knob Cafe. Between bites, we discussed the podcasting landscape (a shared interest), marketing and advertising industry (a shared profession), and Asheville (a shared community).
When it comes to all three of these topics, Marilyn is a fountain of knowledge. She’s lived here in Asheville for more than 30 years and throughout the decades, she’s carefully observed how Asheville has evolved and used this knowledge to distill important lessons on community development.
Here’s What You’ll Learn in this Episode:
- The eerie similarities between what Asheville was like 30 years ago and today
- Marilyn shares highlights of her career, including spearheading major tourism advertising campaigns for Asheville to becoming a podcast radio host
- Marilyn’s brilliant approach to building effective advertising campaigns (you'll want to use this in your world)
We hope you enjoy this episode with Marilyn!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/051
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Nick Dodson, the founder of Broken Helm.
Broken Helm is a multi-media production company for people who are afflicted with addiction and want to create. Nick and his team help to recovering addicts produce podcasts, music, art, merchandise, and more.
“We take ideas from people who are in recovery or anyone in the addict community and help make those ideas…come to life,” says Nick.
During this episode, we talk about how Nick got the idea for Broken Helm and why he felt compelled to help those suffering from addiction.
“The original idea was basically from rehab. I was with a lot of people who would say ‘I wanna do [X] but I don’t have [Y]’ like equipment or a place to do it or somebody to believe in them. And so basically I’m saying ‘Ok now here it is, now do it or shut up.
In the process of building that studio, I figured out that I was just two steps away from music. Then from there, video production was only two steps away from there. …And why leave out the people who paint? And from there it’s just snowballed into what it is today.”
Here’s What You’ll Learn in this Episode
- How and why Nick decided to start Broken Helm
- Nick’s favorite types of meditation
- The process Nick uses for setting simple goals in his business and daily life
- Useful tips and tricks for podcasters
We hope you enjoy this episode with Nick!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/050
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we share a single sound bite from each Season 3 podcast episode, as well as a brief commentary on each episode and why we think it’s meaningful.
At the end of every podcast season, we like to go back and recap all the episodes. We find that doing this can help you decide which episodes you want to listen to next. Think of it as a “sampler” episode!
We hit a lot of important milestones in Season 3:
- We started dabbling with creating more video content. In fact, you can check out all Season 3 episodes on our YouTube channel.
- We interviewed 11 local Ashevillians, all in very unique industries.
- We also began hosting events! Check out our events page to learn more.
- We reached over 10,000 podcast downloads. Whew! Thanks y’all!
Here’s How This Episode Works:
- You’ll listen to a single meaningful sound bite (about 1-2 minutes) from each episode.
- You’ll also hear us give about 2 minutes of commentary on each episode where we share our favorite parts about the episode.
- You’ll learn about what’s to come in Season 4!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/049
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we share three strange teachings that are helping us stay positive and take action during COVID-19.
We realize that there are a lot of people out there experiencing some kind of suffering, loss, or pain during this pandemic. It may be financial, physical, or even mental.
As a way of supporting and loving this community, we want to take a moment to share with you three important philosophies that have really helped shape our thoughts and responses to what’s happening around us. Although we know we are speaking from a place of multiple types of privilege, these teachings have helped our minds stay positive and be optimistic. These counter-intuitive mental frameworks have helped us cope and continue to work toward our goals.
And although some of these teachings are, let’s say, strange, our hope is that you’ll find at least one of them helpful. No matter what you’re going through right now, whether it’s a financial loss, the feeling of failure, or a sense of loneliness, we hope this episode will help you in some small way.
Here’s What You’ll Learn in the Episode:
- Why we’re going on the offensive during COVID-19 (and some of the ways we’re doing so)
- How these frameworks have affected the way we’re showing up with friends, family, and this community.
- The three philosophies or teachings that have impacted the way we see the world (and are especially important as we consider the effects of COVID-19 on our business and our personal lives)
- For each teaching, we also share resources and books where you can learn more about them
- Why some of these teachings might be “triggering” or difficult to hear for some people
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/048
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we sit down with online marketing expert, Tyler J. McCall to discuss new ways you and your business can utilize online marketing strategies throughout the COVID-19 quarantine.
Whether you’re a purely online company or a brick and mortar store that relies on foot traffic, you’re likely thinking about what’s going to happen to your business over the next coming weeks and months. We hope that this episode gives you some new and productive ideas to reconnect with your online audience.
Here’s What You’ll Learn in the Episode:
- The number one thing Tyler says NOT to do during this time period
- The five main social media platforms Tyler recommends to most businesses (and ideas for the type of content you can be sharing right now)
- A game-changing switch you can make on Instagram to increase engagement and gain more followers
- Ideas on how your business can go digital, even if it has traditionally been brick and mortar
- How you can use a 100% free product (Facebook groups) to reconnect with your audience
- Why finding your niche is important, especially now.
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/047
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Clint Spiegel, founder of Industry Nine.
When we met clint for the podcast interview, we began by taking a tour of his 70,000 square feet factory. There are big machines and lots of metal parts everywhere you look. In between each machine, there are a handful of employees wearing protective face gear, working away to keep the parts moving through the system. The floor is covered in what can only be described as “metal sawdust.” Oh, and it’s loud. Very loud.
Clint yells over his shoulder, “I’ve been walking on metal shards all my life.”
He’s not joking.
Since the day he was born, Clint has been surrounding by manufacturing. Fifty years ago, his dad had established a machine shop in Asheville that manufactured parts for a variety of industries throughout the world. At age five, Clint began to join his dad at work, learning the ins and outs of the industry. After graduating from college with a degree in Computer Science, Clint found his way back to his family’s business, eventually taking it over and making it his own. Although the business has evolved since then, he and his dad continue to work together on certain aspects.
Clint identifies as a “constant innovator” with an “overactive mind.” Over the years, he’s started numerous businesses, from manufacturing knives to building engineering software and industrial robotics. Some of these businesses failed and faded away, but some of them—like Industry Nine (appropriately name “nine” because it was his ninth business)—have been wildly successful.
During our interview with Clint, a veritable MBA course, we try to unpack what he believes has contributed to Industry Nine’s success and how he’s thinking about the future.
Here’s What You’ll Learn in this Episode:
- How the idea for Industry Nine came about
- Clint’s insight on innovation, invention, and entrepreneurship
- What makes Industry Nine’s cycling parts different from others in the industry
- What client identifies as “the perfect mix” for entrepreneurship
- Key milestones and turning points in Clint’s business
- The importance of focus and keeping your edge when running a business
- Tips for managing employees (Clint has about 90 currently)
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/046
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview Nicole McConville, an Asheville-based photographer and artist. She specializes in portrait, food, fashion, and product photography while also focusing on themes of visual storytelling and connection.
Throughout this podcast interview, Nicole shares with us her background and her personal making it in Asheville’s story. Although today Nicole is considered one of the top business branding photographers in town, photography wasn’t always her profession.
Over the years, Nicole McConville has developed her unique photography style, testing out different ideas and subject focuses. Today her emphasis is on helping entrepreneurs make first and lasting connections through portrait photography.
“This isn’t just about taking pretty pictures,” says Nicole. “This is about honoring certain people in a certain place and time. And knowing that what we’re doing is allowing them to meet other people.”
Here’s What You’ll Learn in this Episode:
- How Nicole went from a long career in publishing to discovering her passion for photography
- Why Nicole’s photographic style is less focused on tech and gear and more focused on connection and storytelling
- The importance of listening to your own internal compass and how this very act has impacted Nicole’s success
- Why sharing your work just might be the most important thing you do
- Tips for developing your own creative style
- Why, according to Nicole, all businesses should take some of their own photos and her advice for doing so
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/045
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/
https://www.makingitinasheville.com/youtube/
https://makingitinasheville.com/subscribe/
In this episode, we interview change agent and re-entry expert, Philip Cooper. Philip is the coordinator of a non-profit program called Up Skill WNC, where he helps citizens who have recently been released from prison to reenter the workforce and find their voice in the world again. Philip also does group facilitation and motivational speeches through his consultancy, Change Agent Cooper.
During the interview, Philip, full of charisma and positive energy, tells us his personal story of reentry after residing in prison for three years and how he is harnessing his past experience to help others reenter the community. He also shares his opinions on how we can make change happen in our communities.
“If we really want to have an impact on the community, we've got to make sure people from that community…can identify who their champions are and have those people at the table whenever we make decisions about people in those communities,” says Philp.
Here’s What You’ll Learn in this Episode: - Philip’s story of how he is making it in Asheville - Burn out vs. burning it down - Causes of and solutions for opportunity gaps - How Philip is helping to educate employers about their implicit biases when hiring - A non-traditional definition of entrepreneurship - The power of relationships - The key to making changes happen in your community, according to Philip
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/044
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
In this episode, we interview Kyle Brown, the founder of Clawhammer Supply. Clawhammer manufactures and sells home brewing and home distilling equipment online, directly to consumers.
The idea for Clawhammer was born out of Kyle’s own curiosity and love of “tinkering.” He has always loved building things from scratch and learning the inner workings of how seemingly complex processes occur.
“The thing about this story is that I’m just a guy who was just making stills in the basement and one day a lot of people wanted to buy them. I don’t have any formal business training,” says Kyle.
But, as you’ll hear more about in the episode, the key difference-maker that helped Kyle grow his business into one of the largest home-brewing and distilling equipment companies in the world was the guts to take action.
Here’s What You’ll Learn in This Episode:
- The story of how Clawhammer Supply got its start (and how you can use the same process too)
- How Kyle used "dry testing" to assess the viability of his business
- The strategy and tactics Kyle employes to scale his business
- How Kyle leveraged organic content and email marketing to grow his business sustainably
- Tips for coming up with new content ideas
- Fun facts about beer, homebrewing, and distilling
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/043
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
In this episode, we interview Gareth Higgins, a storyteller, writer, and founder of the Movies & Meaning festival (among many other projects).
Unlike most of our other podcast interviews, this episode focuses more closely on universal themes such as human connection, loneliness, and community. It extends beyond what it means to be a better entrepreneur to what it means to be a better human being.
But, as you’ll hear, the two overlap nicely.
We stumbled upon Gareth through the Movie & Meaning festival website. Little did we know that this Irish-born man would have so much to say about life and how to live it in the best way possible. Gareth is deeply empathetic, spiritual, and joyful —qualities that we think you’ll enjoy experiencing while listening to this episode.
Here’s What You’ll Learn:
- What inspired Gareth to become a “storyteller” and why he fell in love with cinema
- How the meaning of stories can change based on how someone tells the story
- How you might examine your own life and tell better stories about yourself
- Gareth’s take on the antidote for loneliness
- How to build a better community, both in the world and right here in Asheville
- And a simple, but meaningful, challenge help you get to know your neighbors
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/042
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
A former postal service worker, Kaye Bentley, founded Asheville Rooftop Bar Tours in July of 2018. The idea came to her just a year before she retired from the postal service. “I knew that eventually, I would retire from the postal service, but I just thought I would volunteer for some organizations and possibly travel,” she says.
Of course, as we now know, things didn’t exactly go the way she thought they would.
One day while a work, Kaye asked a colleague if she wanted to go out to some rooftop bars around town. As she was planning the bar route, she thought to herself, “If there was a tour for that, I would totally take it.” But there wasn’t anything like it out there.
On a whim, she called GoDaddy that day and bought the domain for Asheville Rooftop Bar Tours thinking that eventually “somebody will want to use this.”
She didn’t think that that “somebody” would be her. As time went on, Kaye continued thinking about the idea. “I kept taking notes and audio voice memos on my phone saying someone could do it like this and do it like that. And then I realized after about two or three months that that ‘someone’ was me. The idea just wouldn’t leave me alone.”
For the rest of the story, you’ll have to tune in to the podcast!
Here’s What You’ll Learn in this Episode
- How Kaye started and developed Asheville Rooftop Bar Tours
- The steps she took to get her idea off the ground, from developing the branding and website to building relationships with rooftop bars around town and getting her first customers
- Kaye’s marketing strategies
- Challenges of growing the business — especially for Kaye who didn’t come from a business background
- Why moving to a co-working space has changed Kaye’s work-life balance
- A glimpse of Kaye’s postal service career
- What’s coming up for Asheville Rooftop Bar Tours
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/041
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
In this episode, we uncover the story of the founders and creative minds behind Atlas Branding.
Since its founding, Atlas Branding has worked with many different Asheville-based businesses and events, including Chow Chow Asheville, Poppy Handcrafted Popcorn, Ginger’s Revenge, High Five Coffee, Form & Function Architecture, and many more. And now, over 10 years into their business, they are considered one of Asheville’s top design and branding agencies.
Here’s What You’ll Learn
- The story of how Lisa and Dean founded and grew Atlas Branding into one of Asheville’s top branding and design agencies
- How Lisa and Dean think about branding, design, and naming
- The two things that helped them work together as a married couple
- Lisa’s opinion on what it takes to be a relevant, successful designer in today’s world
- Dean’s thoughts on how not following your passion can be equally as fulfilling
- Their favorite places and things to do in Asheville
- We hope you enjoy this episode with Lisa and Dean Peteet of Atlas Branding!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/040
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
Myles Alexander is truly one of a kind. In episode 26, with Holiday Grooms, we mentioned that a gentleman is someone who puts their guests at ease. Myles is a gentleman. While he says that his architecture business is decidedly left of center and "not your mamma's architecture firm" — he shows an endearing appreciation for history and irreverence for tradition for tradition's sake. We think you'll dig this episode.
Here’s What You’ll Learn:
- Myles’ journey to becoming an architect and starting his own firm in Asheville
- A behind-the-scenes glimpse of Smoky Park Supper Club’s architectural design completed by Myles (aka the only reason to use shipping containers in a build)
- Insight on what it’s like to work with an architect (it's like a marriage)
- Inputs vs. outputs (and which to focus on)
- Doing what you love versus what other people love (and why you should do what you love)
- Tips for smoking meat (from Myles, a champion competition smoker)
- Myles’ favorite places to eat in and around Asheville
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/039
To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
Born and raised in Asheville, NC, Garnet (aka “Nettie”) is known for her minimalist, abstract giclee paintings.
Here’s What You’ll Learn:
- The story behind how and why Garnet (aka “Nettie”) started painting and how she developed her own signature style
- The history of the "Weird Bad Art Machine" (which we think is genius)
- Garnet explains the process and meaning behind her paintings
- The difference between discipline and curiosity (as an engine for creation)
- Nettie’s opinion on “working from a place of enough” (and practicing non-dualism)
- What art vs. design means for Nettie
- Trail etiquette and leaving a place better than you found it
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/038
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
Hunter Berry identifies as a “feeler.” When he left Texas in 2014 to build a new life in Asheville, he ended up taking his own advice. “I always told friends who were leaving Texas to open up a taco shop and spread the good news of breakfast tacos.”
So that’s what he did, feeling his way through the process. The rest, they say, is history —and an interesting one at that. If you want to learn the story behind Asheville’s iconic taco shop, then this episode is for you.
Here's What You'll Learn
- The story behind how Taco Billy got its start
- How Hunter developed the Taco Billy name and branding
- Marketing strategy: How word of mouth and branded stickers have played an important role in promoting Taco Billy (and why it’s not for everyone)
- Future projects for Taco Billy
- Earthships: what hunter was building before he was building tacos
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/037
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
Welcome to Season 3 of the Making It in Asheville podcast! In this episode, we share strategies YOU can use for setting goals and resolutions for the New Year, plus we give you a sneak peek into what YOU can expect from this podcast in 2020.
Here’s What You’ll Learn:
- Why New Year’s Resolutions often fail and how you can prevent it from happening
- M.A.T.A. – Our system for setting meaningful, intentional goals for the New Year and sticking to them
- How to decide what your goals should be
- Tips for creating small wins and holding yourself accountable
- Plus, there's a sneak peek into what’s to come in Season 3
We have a The How to Set Goals that M.A.T.A. Worksheet that you can download from our website! Visit: MakingItInAsheville.com/mata to download it for free.
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/036
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
This episode exists to help you get a sense of each episode this season. We recap episodes 20-34 so that you know which ones you'll want to save and listen to!
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/035
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
This year we wanted to double down on buying less-but-better gifts, from local makers. We share our holiday gift guide in this episode. Enjoy!
Some hints about what's in this Gift Guide:
- Bee-utiful Candles
- Meat School
- Potters + Caffeinators
- Local Leatherwork
- Quint-Essential Oil
- Sustainabili-Tea Time
- One-of-a-kind Woodwork
- Abstract Art
- Popular Popcorn
- Sensational Saunas
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/034
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
In this episode of Making It in Asheville, we interview Leah Wong Ashburn, President of Highland Brewing.
Founded in 1994, Highland Brewing was the first legal brewery in Asheville since Prohibition. Today it is the largest native North Carolina brewhouse, distributing throughout the state and the Southeast region. In 2011, Leah became President of the company her father, Oscar Wong, had founded years before. Since then, many things have stayed the same (like their famous Gaelic Ale), but Leah has also infused quite a bit of her own spirit and entrepreneurial knowledge into the company.
Here's What You'll Learn:
- The history and evolution of Highland Brewing
- Highland's Rebranding process
- Challenges specific to the microbrewery business
- Sneak 'listen' about Highland's new location in the S&W building, slated to open in Spring 2020
- Leah's advice for those trying to "make it" in Asheville
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/033
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
In this episode of Making It in Asheville, we interview Honey. She is the founder and owner of Different Wrld, a fashion and lifestyle brand based in Asheville, NC. We sit down with Honey to discuss the imminent rebrand/relaunch of Different Wrld and her upcoming crowdfunding campaign.
Here's What You'll Learn:
- Honey's story of how and why she started Different Wrld
- Crowdfunding best practices (and how to compare platforms)
- The importance of email marketing (and keywords to avoid when sending them)
- How Honey has built a brand community through hosting pop-up events
- Community in Asheville and Honey's thoughts on the difference between diversity and inclusion
- Honey's favorite things to do in Asheville
- Honey's definition of Making It (in the Bonus Audio)
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/032
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
In this episode, the two of us sit down and talk about the meaning behind “gratitude,” money, and three different ways to price your product or service.
“Appreciation means two things: It means to grow and it means thankfulness. And I do believe that appreciation is a form of currency and people can show that they appreciate you with money. One of the ways to allow for that, as a business owner, is to tell really meaningful stories about the work that you’re doing.”
Here's What You'll Learn:
- Why Tony doesn’t like the word “gratitude” and the word he prefers to use instead
- A technique that can help you prioritize what to spend your money
- Three different ways you can price your product (and why you want to understand the first two but use the third)
- What we’re most thankful for this year
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/031
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
This episode was bought to you by The Chop Shop Butchery, Asheville's whole animal butcher shop. To save 10% on a purchase before Thanksgiving of 2019, visit: MakingItInAsheville.com/chopshop
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
In this episode, we interview Zach Greenwald, co-founder of Strength Ratio, a strength-training and Olympic weightlifting gym located in Asheville, NC.
Here's What You'll Learn:
- The Strength Ratio approach and philosophy
- How Zach started Strength Ratio (note: it's the opposite of your average gym start-up path)
- The inverted gym growth model he followed and how it led to their success
- How pain and emotions are an important part of an athlete's training
- The single best marketing tactic that has worked for Strength Ratio
- Why taking the time to care, talk to, and listen to your customers is crucial
- Strength Ratio's unique follow-up and onboarding sequence
- Zach's daily routine (work starts at 5 AM)
- Zach's favorite things to do in Asheville
For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/030
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
This episode was bought to you by The Chop Shop Butchery, Asheville's whole animal butcher shop. To save 10% on a purchase before Thanksgiving of 2019, visit: MakingItInAsheville.com/chopshop
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
After interviewing over 20 Asheville-based business owners, we've distilled 21 ideas for growing a business in Asheville. Here are the top five.
These five ideas will help your business survive and thrive in Asheville — as demonstrated by our guests!
Note: Keep in mind that there are 16 more ideas that we’ve outlined in a 15-page PDF. Access all 21 ideas in a printable, downloadable PDF by visiting our shownotes page.
Here's what you'll learn in this episode:
- Our top five marketing ideas to help your business grow in Asheville
- Examples of each idea from conversations on past podcast episodes.
- How and why each ideas works
For show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/029
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
This episode was bought to you by The Chop Shop Butchery, Asheville's whole animal butcher shop. To save 10% on a purchase before Thanksgiving of 2019, visit: MakingItInAsheville.com/chopshop
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
Alyssa Phillips, founder and owner of Amp'd Designs. She's a graphic designer in Asheville specializing in logo design, branding, print design, and Squarespace web design. We worked with her on our new branding!
Here's What You'll Learn in This Episode: * Why Alyssa moved from Brooklyn to Asheville and what the transition was like * How Alyssa went from being a freelance designer to a self-employed small business owner * The steps Alyssa uses to guide her clients through the branding and design process * The value and longevity of a professional logo and design * Questions to ask yourself about your business when creating a new logo design * Networking tips for introverts * Tools and resources Alyssa uses to run her business every day * The importance of investing in your business (and all the ways Alyssa does it) * When to get a logo vs. when to wait * Alyssa's favorite things to do in Asheville
For show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/028
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
This episode was bought to you by The Chop Shop Butchery, Asheville's whole animal butcher shop. To save 10% on a purchase before Thanksgiving of 2019, visit: MakingItInAsheville.com/chopshop
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
In this episode, we interview Gabriel Hargett, the founder and owner of Oowee Products. Oowee is a handcrafted leather goods company based in Asheville NC. They create all sorts of custom leather products, from high-quality pint glass sleeves to leather-patched hats and more. And you know what else? They employ a hardworking team of adults that are on the Autism spectrum to help them with hand sewing and packaging up their products. If you think that's pretty rad — we agree.
In this episode, here's what you'll hear:
- How Oowee products got its start (hint hint: it's connected to the brewery industry)
- Where the name Oowee came from
- What it was like for Gabriel to transition from a full-time day job to a full-time business owner
- Why Gabriel decided to employ adults on the autism spectrum
- Oowee's marketing strategy
- How Gabriel is applying the concept of lean manufacturing to his business
- Gabriel's favorite things to do in Asheville
For show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/027
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
This episode was bought to you by The Chop Shop Butchery, Asheville's whole animal butcher shop. To save 10% on a purchase before Thanksgiving of 2019, visit: MakingItInAsheville.com/chopshop
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
In this episode, we sit down with mustachioed barber Holiday Childress of Holiday Grooms. Holiday Grooms is an on-location wedding and special events grooming service inspired by bespoke men’s tailoring, classic first-class air travel, and speakeasies worldwide.
Here's what you'll learn:
- The story of how Holiday transitioned from being a hair colorist and stylist to owning his own men's mobile grooming shop
- How the name "Holiday Grooms" was born and the whole branding process Holiday went through
- The tools and software Holiday uses to run his business
- Holiday discusses the hardest business decision he had to make (removing coloring from his menu) and how saying "no" empowered him to follow his real passion
- We discuss the importance of men having a self-care and grooming routine
- What tools and resources you need to up your shaving game at home
- Holiday shares his thoughts on the Asheville community, as well as a few of this favorite places to hang out at
- And lastly, Holiday gives some wise advice for anyone trying to "make it" in Asheville
For show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/026
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
This episode was bought to you by The Chop Shop Butchery, Asheville's whole animal butcher shop. To save 10% on a purchase before Thanksgiving of 2019, visit: MakingItInAsheville.com/chopshop
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
In this episode, we unpack what it was like to plan a wedding in Asheville. Obviously, if you're looking to get married in Asheville you'll want to check this episode out. But you don't need to be newly engaged to find value in this episode. While it's often hidden in the subtext, there's a lot in this episode that can help a business owner to consider their customer's experience.
As you might have guessed, a few weeks before recording this episode, we got married! And yes, we did it in Asheville.
Getting ready for the big day has been a big part of our "making it in Asheville" experience. So, now that the dust is beginning to settle, we wanted to take some time to share with you some thoughts, insights, and advice for saying "I do" in one of North Carolina's most popular wedding cities.
Here's what you'll learn:
- How we went about choosing a wedding city and why we chose Asheville
- Find out what was the very first wedding decision we made after we got engaged and how it shaped the entire planning process
- Some of the wedding planning tools we used, plus which ones were the most helpful and why
- The advice we’d give ourselves looking back
For show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/025
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
Zach is relatively new to Asheville as well. He moved here with his wife and kids after selling a small wine shop in Cincinnati. In this episode, we sit down with Zach at Metro Wine on Charlotte Street in Asheville, drink a glass of wine and ask about his story. We think you'll love his perspective and appreciate hearing yet another example of someone Making it in Asheville.
Here's what you'll learn:
- Why Zach decided to move to Asheville and how he became the General Manager of Metro Wines
- Zach's tell us about his previous experience of managing and eventually owning, a wine store in Cincinnati, Ohio (not Cleveland!)
- His approach to helping people buy the right wines, including the types of questions he asks customers; customer service in a wine shop
- Zach's favorite things to do in Asheville
- Enjoy!
For show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/024
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
This episode has a limited time giveaway from the ladies at Asheville Wellness Tours. To particiapte, visit MakingItInAsheville.com/023.
The two of us attended a sunset Yoga on the Mountain Hike with the Asheville Wellness Tours gang not too long ago and it was truly an incredible experience. We took a short, leisurely hike through a lush forest filled with ferns and plenty of shade. Once we made it to the top fo the mountain, the sun was on its way down, casting purple-pink hues across the horizon. We laid down on our mats as our instructor Sue Ann led us through a relaxing yoga flow. Did we mention there were cows? Yes, cows! We did yoga with the cows! All we can say is this: even if you don’t with his giveaway, we highly recommend this wellness experience.
Whether you take one of their tours, we're sure you'll love their stories. There's a lot to learn from their choice to combine their strengths in travel operations, logistics, and wellness to make one of Asheville's most unique tours.
Here's what you'll learn:
- How Asheville Wellness Tours got its start and how the company’s offerings have evolved since then
- Why we loved the Yoga Hike and how it’s different from a traditional yoga class
- Nicole tells us more about Wildnerness Therapy and how it works
- We talk briefly on the history of wellness in Asheville
- Sue Ann and Nicole also share with us some of their favorite wellness spots in town
- Key business decisions Sue Ann and Nicole made while building their business, including profit strategy, partnership outreach, and marketing efforts, plus the lessons learned from them
- Sue Ann and Nicole share some details on their own wellness practices
- Sue Ann and Nicole give us the inside scoop on some of their favorite places to hang out at in Asheville
Enjoy!
For show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/023
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
Emily started as a Barista at High Five Coffee, over the last 9-years she's grown into a manager and now brand director role. You'll love her story.
In this episode:
- You'll hear how and why Emily moved to Asheville and started working in the coffee industry
- Emily shares insight on what it’s like to work in the food and beverage industry
- You get a behind-the-scenes story of High Five Coffee’s history in Asheville and how they’ve
- You'll learn here the name High Five came from
- Emily shares a glimpse of the upcoming Asheville Coffee Expo
Enjoy!
For show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/022
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
“I’m a Ferrari-in-a-bathroom-doing-donuts-kind-of-person,” says Jack. And that he is. Jack is truly a Renaissance man, constantly involved in multiple projects and businesses, always in pursuit of learning the next thing.
This conversation was a thrill-ride. Jack has built a business that is both fulfilling and allows him to constantly pursue new curiosities — like sailing from the Caribain to Maine or living in the jungles of the Amazon.
We dive into the process of opening, growing, and maintaining a retail store. And we unpack the psychology of clothing, work, happiness, and so much more...
Here’s What You’ll Learn:
- Old North’s origin story as a retail store in Asheville (it opened at the worst possible time)
- The importance of pivoting early and often when you’re a new business
- The logic of understanding and diversifying your risk as an entrepreneur
- Why positive reinforcement is so important in entrepreneurship
- How critically important resilience is — especially in a seasonal business
- Jack’s thoughts on working in the clothing industry, why he loves it and why he hates it
- Lessons on buying products for a retail shop (larry vs nick), including the differences between creating your own private label vs. carrying other brands
- Jack’s shares some thoughts on his marketing and brand strategy
- We talk about men’s fashion, women’s fashion and what it means to communicate with your clothes
- What to do if you don’t know where to begin with improving your personal style
- Jack shares his perspective on the community in Asheville and his favorite restaurants/bars in town
Enjoy!
For show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/021
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
In this episode, we sit down with Connie Matisse, Co-Founder and Chief Creative Officer of East Fork Pottery.
It's almost impossible to live in Asheville and not have heard of East Fork but, just in case, East Fork Pottery East For makes beautiful ceramic dinnerware and pottery using materials from the local Blue Ridge Mountains mountains.
Founded in 2009 by Alex Matisse, Connie Matisse, and John Vigeland, the company has grown quickly from a small group of friends and artists who had a good “hunch” and creative sense of style to a full-blown, nationally-recognized ceramic business with multiple product lines, an ever-growing need for warehouse and factory space, and an executive team. Despite its growth, East Fork has strived to remain true to its mission: create beautiful, durable, and timeless ceramics in the U.S. following sustainable and ethical practices.
In this Episode you'll learn:
- The behind-the-scenes story of how East Fork got its start from Connie’s point of view
- Connie explains how East Fork grew from a small pottery company to a national brand and shares some of the growing pains they experienced along the way
- Advice for deciding whether or not you should go into business with your friends and loved ones and how to maintain a balanced relationship once you do
- The unique customer service strategy that East Fork follows
- East Fork’s strategy for creating engaging Instagram and newsletter content in order to nurture and gently “nudge” customers
- How to know if you should turn your craft into a business
- The three East Fork products Connie recommends getting first
- Connie’s point of view on the city of Asheville and how it’s changed over the years
- Connie’s favorite spots in Asheville
- Exciting initiatives coming up in the future for East Fork
For show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/020
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
A lot has changed since our first episode: To kick off season two, we spend a couple of minutes discussing where we started, how the show has grown, and where we’re focusing in season two.
This's what you'll hear in this episode:
- Our new intro structure thank you for listening to season one
- The single word to describe season One
- Why we’re over the moon excited about what’s in store for Season 2
- What might have been the best episode of season 1 (despite the poor sound quality)
- What we’re focused on in season 2 (trying to avoid throwaway questions)
- Our first Mission Statement for Making It in Asheville
For show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/019
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
If there's one theme we can highlight from our first 10 interviews with Asheville locals, it's this: Just Start.
Throughout the episode, we share the various ways that our interviewees began their journey towards becoming who they are today. We learn that “getting started” looks different for everyone. For some, it’s taking baby steps and dabbling in their curiosities as side hobbies. For others, it’s making a giant leap of faith and quitting their corporate job to start a new business.
Although we’re publishing this podcast episode at the end of the season, this is actually a fantastic introductory episode if you’re new to the Making It in Asheville podcast! You’ll get to hear a little bit from each of our interviewees this season, and, if you like what you hear, we encourage you to go back and listen to the full episode with them.
HERE’S WHAT YOU’LL LEARN - Get an overview of who we interviewed this season and what they’re all about - Discover the many different ways our interviewees have gotten started —and grown— in their industry and career. - Learn why getting started now is better than getting started later.
We hope this episode inspires you to start working on your next big project as much as did for us!
For show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/018
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
In this episode, we dive deeper into a topic we’ve been talking a lot about recently: The Trusted Advisor Theory.
It’s a theme that has come up a lot throughout the Season 1 podcast interviews with local Asheville makers. We figured it was about time to explicitly talk about it on the podcast.
The Trusted Advisor Theory says that if you slowly build trust with your tribe over time, it'll pay dividends in the long-run.
We explain more about this, as well as seven ways you can build trust with customers (and potential customers), in this episode.
We hope you enjoy!
For show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/017
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
In each of our podcast interviews, we asked our guests the same question: “Where do you take friends when they visit you in Asheville?”
In this episode, we share the most recommended places, plus why we (and our podcast interviewees) love them and our tips for visiting.
Here’s What You’ll Learn: -The best places to get food in town (and our ordering recommendations) -The best places to grab a drink — based on what you're into -Where to hike and what to consider before you leave -And why two corny, tourist traps are actually worth it in Asheville
We hope you enjoy this episode!
For show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/016
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
After publishing 14 episodes and 10 podcast interviews, we’re wrapping this season up with just the two of us. We wanted to take a moment to celebrate our three-month milestone of both living and working in Asheville by sharing some insights on how we’ve been measuring success in our new business. Or, if you’ll indulge us, how we’ve been making it.
Here’s What You’ll Learn: - Why it’s crucial to measure success, no matter what size or stage your business is in - The three ways we’re tracking for success in our own (and 3-month old) business - The difference between measuring what’s in your controls vs. outside of your control (and which one you should pay most attention to) - How to go about building the right kind of relationships that will eventually lead to more sales - Why delivering on your promise is one of the best and “low-hanging fruit” ways to maintain clients and gain new ones
We hope you enjoy this episode!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
For show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/015
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
“It was either I build this at my house or I build a company.” – Andrew Nehlig
In this episode, we interview Andrew Nehlig, founder of Sauna House (formerly known as Bada Bastu), a Nordic-style bathhouse located in the South Slope area of Asheville. Sauna House specializes in hot-cold therapy through a unique sauna and cold plunge circuit.
So how did this all come to be?
Almost ten years ago, a friend recommended that Andrew start using cold water baths to ease his sore muscles after playing intense street hockey games. So Andrew decided to start plunging in the non-temperature controlled pool behind his apartment complex in San Francisco. Later on, he discovered an abandoned sauna in the basement of his apartment building and was surprised to find that it still worked. Suddenly, Andrew had hot-cold therapy in his life every day. The benefits were astounding.
Over the years, he simply could not stop thinking about hot-cold treatment. “It was either I build this at my house or I build a company,” says Nehlig. He realized that he was on to something and that other people needed to experience the “relaxation high” he had felt. Thus, the idea for Sauna House was born.
In this episode, here’s what you’ll learn: - How and why Andrew started Sauna House - How hot-cold therapy works and why it is good for our health - Advice for athletes interested in hot-cold therapy - The process Andrew went through to financially fund his business - What’s coming up next for Sauna House - Andrew’s favorite places to go in Asheville
Sauna House opened its doors in the South Slope area of Asheville in early 2019. They offer Hot Cold Relax (TM) therapy, massage treatments, and a unique wellness community.
If you’re wondering what exactly is Hot Cold Relax therapy, you’re not alone. It works like this: you spend 15 minutes in a hot sauna, followed by a quick cold shower rinse and a cold plunge for 3 minutes in a small 50-something degree pool. After that, you simply relax at room temperature for a few minutes. You repeat the circuit two to four times for the best results.
According to many scientific studies, hot-cold therapy has numerous physical and mental health benefits including reducing inflammation, stabilizing mood, improving endurance and athletic performance, and decreasing the likelihood of certain aging diseases. But most importantly, you just feel good after doing it.
We hope you enjoy this episode!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
For show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/014
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
"One of the great fallacies of working and life I find is this work-life balance because there is no such thing as work-life balance because my work is life and life is my work." - Phoebe Esmon
We met Phoebe at a bar. After all, isn’t that where some of the best friendships start? She was bartending at Gan Shan Station when Tony walked in and asked about the vermouth selection — using a little trick he learned from a friend when deciding whether or not you should order a Negroni. Phoebe’s response was simply “I’ll make you a great Negroni.” And that she did.
It becomes immediately clear that Phoebe Esmon and her partner, Christian Gaal, know their spirits. While they define themselves as “cocktail bartenders,” we see them as much more than that: they are artists, historians, and teachers. They are two fountains of knowledge overflowing with fun factoids like when dry vermouth was born and why the VSOP label on Cognac isn’t actually French.
Though their business, Spirit Animal Bev, Phoebe and Christian work with local businesses to help them craft beverage menus and recipes to fit their brand or event — much like you’d hire a chef to oversee the menu development for a restaurant. They have worked with many local Asheville businesses around town including Katie Button’s Nightbell (now closed) and Cúrate; Gan Shan Station; and Eda Rhyne. They have taught classes on amari, trained numerous bartenders and restaurant staff, and worked closely with distilleries in developing new recipes. They'll even bartend your wedding via their event business, called Party Animal.
Phoebe is also the Co-Dean of Bartending and Hospitality for Portland Cocktail Week, where she is developing a bartending curriculum with Sother Teague (Teague is the beverage director of Amor y Amargo, a famous bitter bar in NYC, author of I’m Just Here for the Drinks, and host of The Speakeasy podcast).
Their latest projects include a running a soon-to-open natural wine speakeasy called Pink Moon that will open up behind The Double Crown later on this year.
Phoebe will also be helping Melissa Gray develop cocktails for her new cake and cocktail bar, RosaBees, which we talked about in Episode 11 during our interview with Melissa.
Here’s what you’ll learn: - Why Phoebe and Christian decided to move to Asheville - What special projects they’re working on now (spoiler: we told you a little about the speakeasy but that's not all) - Christian’s advice for what to do when you see a black bear - Weird liquor laws in North Carolina - The two main types of ratios in cocktails - Why ice is so important when making cocktails and the three steps to making better ice at home - What you need to stock your own cocktail bar at home - How to buy better tasting, purer, and more sustainable tequila
We hope you enjoy this episode!
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
For show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/013
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
"Life is so short and we’re not here for very long. Figure out the one thing that drives and propels you. The other things you can delegate — you should let them go." - Kara Candler
Enter the Giveaway: One Hour of Personal Concierge Services! *No purchase necessary. Winners will be selected on July 22, 2019.
A native to Asheville, NC, Kara Candler founded Tick Tock Concierge in 2013, after leaving her corporate job in pursuit of being her own boss. In this episode, we talk with Kara about how she got started and grew her luxury concierge business, as well as why she believes time is the most important asset we have.
Here’s What You’ll Learn: - Kara’s story: how she left her corporate job to leap into entrepreneurship - The logistical tools Kara uses to plan and communicate with her employees and clients - Two hilarious, “off-the-wall” projects Kara has been hired to do - How Kara utilizes social media and why Instagram is such an important branding tool for her business - Tony and Kara geek out on newsletter strategy and talk about why this is one of the most valuable tools for communicating with clients - Why personal touches matter - Kara’s favorite things to do in Asheville - Kara’s favorite books and topics to read about
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
For show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/012
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
“You do it for passion, you do it for love." – Melissa Gray In this episode, we sit down with Melissa Gray, the founder and artist behind Cakes by Gray, to find out how she started and grew her cake business in Asheville.
Melissa was a long-time food service veteran who decided to follow her passion for pastry and head to culinary school. In the years since, she’s grown to become one of the premier cake artists in Asheville — a city with a booming wedding industry — and grown her business from her kitchen, to a shared wedding space, and then to a brand new brick and mortar.
We think you’ll love her straight-shooting discussion on being a business owner (and her trifle cake shooters, too).
In this episode, you’ll learn:
- How Melissa started and grew her cake business, Cakes by Gray
- The importance of choosing the right business name (and domain name)
- Why Melissa chose to specialize in pastry and not cooking
- The inside scoop of Melissas soon-to-open dessert and cocktail bar, Rosabees
- Melissa’s favorite restaurants and things to do in Asheville (and the greatest ever from the Biltmore Estate)
- The worst days for eating seafood in a restaurant
- Advice for aspiring bakers and why she thinks going to culinary school is crucial
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
For show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/011
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
Does starting your own business mean you're more or less independent?
In our tenth podcast episode, we take a break from interviewing Asheville locals and share a conversation around the theme of independence while owning a business.
In this episode, you’ll:
- Discover what we mean by the “independence paradox”
- Hear some of our thoughts (and fears!) around being an independent business owner versus working for someone else
- Learn about some of the systems we use to keep ourselves on track and keep our fears out of the driver’s seat
- Listen to our vision for Independence Day 2020
Two months before recording this podcast, we started a marketing agency called Making It Creative. Although we feel more "independent" working for ourselves, we're also feeling a surprising amount of dependency on the work we do and the service we provide to others. This is what we're calling "The Independence Paradox."
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
For show notes, including some supplementary information visit: MakingItInAsheville.com/010
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It helps to spread the word and get more eyes on Asheville's makers.
Check out Making It in Asheville on other platforms!
https://www.instagram.com/makingitinasheville/ https://www.makingitinasheville.com/youtube/ https://makingitinasheville.com/subscribe/
In this episode, we interview PJ Jackson, co-owner of The Chop Shop Butchery in Asheville, North Carolina. PJ and his business partner, Matt Helms, formerly worked as the head butcher and manager at The Chop Shop Butchery, respectively. In 2017, after years of working together, they had the opportunity to buy the shop outright – and so they did.
In the years since they’ve made many changes ranging from repainting the bathroom to sourcing different (and perhaps better) pork and beef from local farmers.
In this interview, you’ll learn:
- PJ’s story of a massive career change (from medical sales to farming then butchery)
- What he attributes to the relatively rapid success of their business (he and his partners purchased it just under two years ago)
- How to tell if a butcher shop (or butcher counter) is legit
- Ways to get the best cut for your taste and preferences
- How to make sense of some of the more confusing food industry language — especially when it refers to seemingly healthy food
- PJ’s secret to a great smoked pork shoulder
For show notes, visit: MakingItInAsheville.com/009
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Music by Commonwealth Choir
If you enjoyed this episode, please [subscribe] (https://geo.itunes.apple.com/us/podcast/making-it-in-asheville/id1462061338?mt=2&app=itunes), like, review, and/or share! It means more to us than you might think.
Check out Making It in Asheville on other platforms!
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In this episode, we interview Sarah Hooker, the one-woman show behind two niche photography businesses located in Asheville: Sarah Hooker Photography and Virago Boudoir.
Whether or not her name means anything to you yet, you know her work. She took most of the pictures we post of ourselves on @makingitinasheville, on our website, and even the picture we use for this podcast's artwork. If we look good in the picutures, you can assume she took them. She is an absolute pro behind the camera.
In a town with a ton of photographers, we chose to work with Sarah for our business photographs, in part, because she clearly marketed herself as a “Personal & Business Branding” photographer — something we get into in the episode.
We used this interview to showcase Sarah's personality and learn more about her and her businesses.
In this podcast, you’ll learn:
- How Sarah found her photography style and grew her craft into a small, self-sustaining business
- Why career paths aren’t always linear and why Sarah believes her past experience working in different industries has helped her business today
- The story of how and why we chose Sarah Hooker to be our Personal Branding photographer
- What photography gear and apps Sarah uses (and what she recommends for those who are just starting out)
- Sarah’s favorite things to do in Asheville from outdoor activities to restaurants
For show notes, visit: MakingItInAsheville.com/008
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Music by Commonwealth Choir
If you enjoyed this episode, please [subscribe] (https://geo.itunes.apple.com/us/podcast/making-it-in-asheville/id1462061338?mt=2&app=itunes), like, review, and/or share! It means more to us than you might think.
Check out Making It in Asheville on other platforms!
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Nikki Sciurba is not your average wedding planner. She is somehow magically laid back and calm all the while paying meticulous attention to the details. Or, as we say, she stays cool by sweating the details. As some of you may know, we’re getting married this September in Asheville. Planning a wedding takes way more time and attention than we could have imagined and we couldn’t have planned ours without the help of Nikki Sciurba, founder and owner of one of Asheville’s top wedding planning businesses, Carolina Love Events.
In this episode, we go behind the scenes with Nikki to talk about how she has grown her wedding planning business from a company of one to six.
In this podcast, you’ll learn:
- The steps Nikki took to start her wedding planning business in Asheville (and what she ended up changing)
- How she manages conflicts and problems that arise on wedding days
- Advice on how to write vows and speeches
- What apps can help couples through the process (and which don't)
- Some of the ways she helps her couples make their wedding days unique representations of their relationships
- And, as always, Nikki's insider picks on the best things to do, places to see, and food to eat in Asheville
For show notes, visit: MakingItInAsheville.com/007
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Music by Commonwealth Choir
If you enjoyed this episode, please subscribe, like, review, and/or share! It means more to us than you might think.
Check out Making It in Asheville on other platforms!
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Derek Herre was one of our very first friends we made in Asheville. We met him one night while out at dinner at John Fleer’s The Rhubarb, a farm-to-table restaurant located in Pack’s Square of Downtown Asheville. It didn’t take long for us to realize that Derek had a unique story to tell.
In Podcast 006, we chat with Derek on how and why he moved to Asheville (spoiler: he's lived in one of the coldest, largest states in America) and how he worked his way up to becoming Chef de Cuisine at one of the city's top restaurants.
In this episode, you'll learn:
- How Derek went from working as a "swamper" (aka dishwasher) to becoming head chef
- Derek's top secret Asheville restaurants, eateries, and more (trust us: he knows the inside scoop)
- His recommended cooking tools and cookbooks
- His advice for aspiring chefs
For show notes, visit: MakingItInAsheville.com/006
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Music by Commonwealth Choir
Check out Making It in Asheville on other platforms!
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In this episode, we interview one another on the move. You'll hear:
- the biggest surprises about the move (we didn't use a U-haul)
- the many lessons from finding an apartment without living here
- what strategies we've used to "fill" our space without going bankrupt
- and more!
After three weeks in Asheville, we decided to sit down and record a conversation about how things have been going and what lessons we've learned from the move. This episode gives you a closer look at both of us.
For show notes, visit: MakingItInAsheville.com/005
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Music by Commonwealth Choir
Check out Making It in Asheville on other platforms!
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In this episode, we interview Gillie Roberts, founder and owner of Ware – a sustainable lifestyle store located in the heart of Asheville. Gillie, a Brevard native, opened shop less than a year ago after finally realizing her dream of combining her love of art and fashion with her degree in sustainability. In this podcast episode, you’ll learn:
- the defining moment when Gillie decided to open a retail front
- the steps she took to raise capital funds, source products, and find the right name for her business
- how Gillie thinks about marketing and community engagement
- advice and tips for practicing sustainability in your own life
We hope you enjoy Gillie’s go-getter attitude and incredible story.
Check out Gillie’s shop, Ware.
Gillie hosts community events frequently in her shop and is always getting in new eco-friendly products. To stay up-to-date with the latest happenings, follow Ware on Instagram.
Gillie’s Asheville Favorites:
- For their Veggie Burgers: Bhramari Brewing
- Favorite Coffee: High Five Coffee
- Favorite activities to bring visiting friends to: Asheville Tourists Baseball Game and exploring the waterfalls and white squirrels of Brevard
- Who she thinks we should interview next: Coco Villa of Somos by Coco Nuco
For show notes, visit: MakingItInAsheville.com/004 To recommend an interviewee, visit: MakingItInAsheville.com/podcast Music by Commonwealth Choir
Check out Making It in Asheville on other platforms!
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In our first official interview, we sit down with full-time Airbnb Host, John Hopple, in his home in (East) West Asheville. In this interview, you'll learn:
- why we put buying a home and running an Airbnb on an indefinite back burner
- great, practical advice if you're hoping to turn your space into an Airbnb
- John's sage advice on work/life balance and finding contentment
- and great advice for starting by making small decisions (choices)
John is less than one year into owning a home in Ashville and has recently gone through the process of getting his basement permitted as a rental unit. Within the Asheville city limits, this is a relatively big deal and two things we're very-much hoping to do in the next few years.
We think you'll love John's easy-going advice as much as we did.
For show notes, visit: MakingItInAsheville.com/podcast
Music by Commonwealth Choir
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In this Episode you'll learn
- the problems with "Starting With Why"
- the "Be, Do, Have Hierarchy"
- and ways to leverage "Starting With Be" in both your life and your business
We recorded this episode as our final act before moving from Brooklyn to Asheville, NC. While the majority of our podcast episode will be interviews with Asheville's local makers, this episode is just the two of us sharing our perspective on the many reasons to Start with "Be" rather than Start with Why.
For show notes, visit: MakingItInAsheville.com/Podcast
Check out Making It in Asheville on other platforms!
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Meet the creators behind Making It in Asheville, a site featuring interviews, podcasts, and advice on living, working, and creating in Asheville, NC. In this episode we discuss why we decided to move to Asheville, why we're starting this project, what you can expect from the episodes that follow.
Visit our site: https://makingitinasheville.com
Check out Making It in Asheville on other platforms!
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