Digital Dialogue: Recent Episodes
Digital Dialogue
On this week's episode Katelyn and Lindsey are sharing some of their favorite resources when it come to design research and overall execution!
On this week's episode Katelyn sits down with YM Designer Lindsey to go over MuleFlex and its new website.
On this week's episode, Katelyn sits down with Emily and Lindsey to learn about some of the best practices they follow when creating logos.
On this week's episode Katelyn and Scott talk about Mule Force and how their services can help better protect law firms.
On this week's episode, Katelyn and Lindsey discuss the basics of branding and why it's important to have a 'why' behind your strategy.
On this week's episode of Digital Dialogue, Katelyn sits down with Emily and Lindsey. They talk about the new UX design course they are taking through Google and how it will impact their roles here at Yelling Mule.
On this week's episode, Katelyn talks to Lindsey and Emily about color theory and the importance of white space when it comes to website design.
On this week’s episode Katelyn and Scott are joined by Collin who is a web developer here at Yelling Mule. They sit down and talk about ADA Compliance is and how it affects the development of websites.
On this week's episode, Katelyn and Scott sit down with Lindsey and Emily to discuss the Mule Flex Template.
This week we are celebrating the 100th episode of Digital Dialogue. In honor of this milestone, we are shared some of our favorite episodes and past projects.
On this week's episode, Katelyn and Scott sit down with Collin, Yelling Mule's new web developer. He shares how he got into web development, how he learned about Yelling Mule.
On this week’s episode, Katelyn and Scott celebrating Monday.com going public last week! They break down Monday's IPO and why Yelling Mule loves using the platform.
No matter your overall goals, whenever you post on social media you want the maximum number of eyes to view your content. That’s why on today’s episode Katelyn and Scott are breaking down the best times to post on social media.
On this week's episode, Katelyn and Scott highlight the most recent news stories circulating in the world of social media
On this week's episode of Digital Dialogue, Katelyn and Scott are breaking down the most popular social media platforms based on the different generations using them.
In this week's episode of Digital Dialogue, Katelyn and Scott share some helpful best practices when it comes to gathering content during a website project
This week Katelyn and Scott sit down the YM designer, Lindsey. She shares her experience branching out to learn how to code through Codecademy.
This week Katelyn and Scott sit down with Yelling Mule/Mule Force CEO James Shiner. James shares the importance of cybersecurity and the key services Mule Force offers that will help protect your company's information.
On this week's episode of Digital Dialogue, we are talking about our podcast's rebranding process and why we thought it was time to update our logo. Designers, Emily and Lindsey, join us to discuss their specific logos and what inspired them! We are then asking our audience to vote for their favorite! The logo with the most votes will become the official new look of Digital Dialogue!
This week, Katelyn and Scott sit down with Yelling Mule team to discuss the rise of podcasting and some of their favorite podcasts to date.
This week Katelyn and Scott sit down with YM's web developer, Colleen. Colleen helps break down YM's current website process and shares some helpful client tips that ensure the process runs smoothly.
This week's episode Katelyn and Scott are discussing the upcoming changes Apple is making to their app data tracking. They will be sharing what these changes actually entail, how they will affect users and why Facebook is making such a strong stance against it.
In this final episode of 2020, Katelyn and Scott are sharing some of their favorite content from the past year and what they are looking forward to in the new year.
This week, Katelyn and Scott are talking about the importance of content calendars and how Facebook is starting to test a new IG calendar option to help users stay organized.
This week, Katelyn and Scott are sharing some of the more popular Facebook and Instagram trends predicted for 2021.
Mule U is officially here! In this week's episode, Katelyn and Scott talk about the new subscription based service Yelling Mule has rolled out with. Find the video tutorials, webinars and trainings you need to help market your business. Visit Mule U to learn more!
This week, Katelyn and Scott are breaking down the newest changes to Instagram's home screen. As an attempt to bring more awareness, IG Shop and Reels now have their own tabs. Listen to learn more about the changes and reasoning behind them.
This week, Katelyn and Scott are breaking down the top 10 predicted social media trends for the new year.
This week, Katelyn and Scott are breaking down the most talked about social media news stories.
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The CEO's of Facebook, Google and Twitter will all testify before congress, days before the election, over legal protection for Internet companies
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Instagram Announces New Crackdown on Influencers Who Fail to Disclose Commercial Partnerships
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IGTV Launches Monetization Features For Content Creators
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How to Use LinkedIn Stories To Promote Your Business
This week's episode of Digital Dialogue is all about Instagram ads. Katelyn and Scott go through all of the different IG ad options and share correct specifications needed for creating each ad.
This week's episode of Digital Dialogue is dedicated to Facebook ads. Katelyn and Scott break down all of the different ad options along with each ad's specifications.
When looking for ways to get your business in front of the right people, search ads generally come into play. This week, Katelyn and Scott are discussing both Bing and Google ads. They share what they are, what they have in common and how they differ.
Setting yourself up for success is vital. This week, Katelyn and Scott share five helpful tips that will help you achieve the future goals you set for yourself and your business.
This week Katelyn and Scott are talking about TikTok. From what it is, to how it works, they share all the newest information available out the popular video-sharing platform.
Katelyn and Scott are wrapping up their WordPress training series. This week's episode focuses on user profiles, updating plugins and last minute tweaks to a WordPress website.
This week Katelyn and Scott are continuing with the WordPress training series. In this episode, Colleen goes over viewing media uploads and how to create a page.
And the WordPress Training Miniseries continues! This week Katelyn, Scott and Colleen explore site options and share a step by step guide on how to create a blog post on a WordPress site.
This week we welcome back YM's web developer Colleen. As part one of a mini series geared towards WordPress training, Colleen shares the benefits of using WordPress and an overview of the platform's dashboard.
On this week's episode, Katelyn and Scott sit down with Kendra, YM's project manager. She shares how she got into project management and what she thinks are the biggest industry takeaways are.
This week, Katelyn and Scott are joined by Colleen. As YM's web developer, Colleen has extensive knowledge on backend best practices and shares a few of key key resources she likes to incorporate in her work process.
On this week's episode of Digital Dialogue, Katelyn and Scott are sharing their favorite design apps for creating social media graphics. They dive into the specific features each app offers and various price points!
Welcome back to Digital Dialogue! After taking a brief hiatus due to the COVID-19 pandemic, Katelyn and Scott have returned to the studio. In today's episode they go over what Yelling Mule has been up to the last few months and how the team is transitioning back into a business routine.
On this week's episode, Katelyn and Scott are discussing the importance of having a dedicated blog on your site to help improve your SEO rankings on Google. They share helpful steps to incorporate in your blog to give you the best possible outcome.
On this week's episode, we are joined by Nicki and Lindsey, two members of our design team. They share some of the common misconceptions clients have had during the design process and how it can affect the overall project.
In this week's episode, Katelyn and Scott discuss the ways you can integrate LinkedIn as an extension of your marketing and social media plan.
This week's episode is dedicated to plugins. Katelyn and Scott do a basic overview of what they are and why they are used.
On this week's episode, Katelyn and Scott are discussing the continued rise of micro-influencers in 2020 and how you could incorporate them into your social media marketing plan.
On this week's episode, Katelyn and Scott share helpful ways to better increase your engagement on social media.
In this week's episode, we are joined by Colleen, Yelling Mule's backend developer. Colleen answers a lot of questions about the field and shares her greatest takeaways.
Katelyn and Scott are kick off the first episode in 2020 with a social media round-up. They share major social media news stories ranging from YouTube's new restrictions on data collecting to Instagram's decline in user growth.
In this week's episode, Katelyn and Scott are sharing how to curate Facebook ads with just a few simple steps.
On this week's episode of Digital Dialogue, Katelyn and Scott are joined by Colleen. She talks about her experience working on multiple projects and how she manages multiple clients and their project timelines.
On this week's episode of Digital Dialogue, Katelyn and Scott sit down with Nicki Yelling Mule's Creative Director. Nicki talks about her work with sitemaps and why they are a vital part of the website development process.
This week on Digital Dialogue we're talking about the differences between SEO and SEM. We dive into what each term means and how you can implement their methods to your next marketing strategy.
On this week's episode of Digital Dialogue, Katelyn and Scott talk about Google's new search queries system called BERT. Bidirectional Encoder Representations from Transformers (BERT) is an algorithm related to natural language processing and it will be changing the way we search for things on Google.
This week, Katelyn and Scott are diving into social media ads. They go over the different types of paid ads and why they should be included in your next marketing strategy.
This week, Katelyn and Scott are sharing helpful time management tips that will get you through the work week.
This week, Katelyn and Scott are talking about podcasts. They cover how the platform is being used for marketing and share some of their favorite podcasts to listen to.
This week, Katelyn and Scott are conducting a social media round-up. From Facebook to Twitter, they are diving in on this week's most recent social media news stories.
On this week's episode of Digital Dialogue, we sitting down with part of Yelling Mule's design team! Emily and Lindsey take us through their design process, what tools they like to use and what inspires them creatively.
Katelyn and Scott had the opportunity to attend an awesome event hosted by Drift called Hypergrowth. The conference brought together people from companies of all shapes, sizes and industries. In this week's episode, they are breaking down the event and sharing a few of the highlights.
On this week's episode of Digital Dialogue, Katelyn and Scott are talking about growing one's social media through purchasing fake followers and why this may not be the best method in the long run.
On this week's episode of Digital Dialogue, Katelyn and Scott are sharing their favorite marketing campaigns. From Spotify to Google, they share the unique marketing concepts that made an impact on them.
On this week's episode, Katelyn and Scott and talking about an awesome networking event called Young Professionals Networking Night. Yelling Mule and The Associated Industries of Massachusetts (AIM) are co hosting the event on August 21st at Capo Restaurant located in South Boston. It will be a night filled with amazing drinks, apps and people. You can find more information and event tickets here.
On this week's episode of Digital Dialogue we’re talking about what days of the week and times of the day work best when posting your content on social media.
On this week's episode of "Digital Dialogue", Katelyn and Scott are talking about social media insights and why they are so valuable when managing any social media account.
This week's episode dives into how to conduct a social media analysis and why they are vital part in your overall marketing strategy.
On this week's episode we have Colleen joining the dialogue again! Along with our #SocialMediaMinute of the week we are sharing our favorite apps and why we think they are complete game changers.
This week's episode of "Digital Dialogue" is centered around social media etiquette. While many look at the world of social media as a place with no boundaries, there are a number of guidelines to follow that will ultimately help lead you to success on the social platforms you manage.
On this week's episode, Katelyn and Scott talk about buyer personas and why they are so important to a marketing strategy.
This week's episode of Digital Dialogue is streaming live. Katelyn and Scott talk all about live video strategy and why you don't hear about it as much as you did a few years ago. They also talk video strategy and why you still need to incorporate live video in your marketing plan.
FIFA Women's World Cup 2019 in underway! Katelyn and Scott are joined by Colleen as they watch USA play their first game. The last time the tournament was played in 2015, it was hosted by Canada and won by the United States. So therefore, the United States will be looking to repeat as Champions this year in France so a lot of people will be tuning in.
On this week's episode, Katelyn and Scott sit down with Colleen, our Junior Web Developer, to learn how she successfully populates and launches websites here at Yelling Mule. She also touches upon the process she follows and the management tools she utilizes to help make sure everything is transparent for the clients she works with.
This week's episode is a little different because Bekah, Nicki and Colleen are joining Digital Dialogue to discuss all things Game Of Thrones. For the last couple of weeks the office has been talking about final season of GOT non stop, so we decided to dedicate a whole episode to it.
Katelyn and Scott kick off this week's episode of Digital Dialogue with their #SocialMediaMinute, which includes the following stories. Instagram has reportedly been making edits to their explore tab. The new focus of the tab will be on content, IGTV, the shopping feature and stories. Instagram is also looking ramp up their efforts against selling likes and followers, especially as influencer marketing is becoming more and more prevalent.
The rest of the episode addresses the rise of influencer marketing and the importance of measuring influence before teaming up to work with a social media influencer.
On this week's episode, we talk about the effects social media is having on mental health. Over the past several years, online communities catering to health needs and challenges have shown considerable uptake. These tools are known to act as a constant available and conducive source of information, advice, and support. Mental health in the social media sphere has always been an extremely hot button topic, and social platforms are now trying to make strides towards positive change.
This week's episode is all about the social media tools that help us implement our marketing strategy. Katelyn and Scott share a few of their favorites and two major social media news stories. The stories include, Facebook has announced that they are placing a ban on well- known extremist commentators and Twitter has shared major calendar events for May to help with strategic planning.
This week's episode kicks off with our #SocialMediaMinute where we share two major social media stories that have been circulating the news. There two stories include Facebook testing out more animated reactions and Snapchat is now working with Shopify to increase ad integration for all. We close the episode off with seven important steps you should follow when developing a social media marketing strategy.
This week's episode of Digital Dialogue starts off with our #SocialMediaMinute, which includes Facebook's testing out a new stories- like layout for news feed and Instagram is testing out a new hiding "likes counts" to reduce the focus on vanity metrics. The second portions of the episode is all about blogging and how you can make the most of your next blog post.
Katelyn and Scott start off the episode with this week's #SocialMediaMinute, which includes Facebook adding 'Dark Mode' as a new messenger feature and how video consumption is evolving thanks to new technology. The second segment of Digital Dialogue is focused on networking and the various ways to do so.
On this week's episode, Katelyn and Scott start off with this week's #SocialMediaMinute, which includes why marketers are shifting their efforts to focus on Generation Z and how Twitter is testing out new labels to help clarify tweet reply streams. The second portion of the episode highlights the benefits of incorporating paid social media into your marketing strategy.
On this week's episode of Digital Dialogue, Katelyn and Scott dive into the psychology of marketing. Using psychology to share your marketing message with the public can be effective, especially when it is done in a legal and ethical way. The podcast talks about how tapping into the audience's emotions, being real and being aware of psychological biases are all helpful things to incorporate in your marketing strategy.
This week's #SocialMediaMinute includes the following stories: Facebook's Considering Implementing Restrictions on Who Can Go Live and LinkedIn Announces New Data Partnership with Adobe to Improve Ad Targeting.
On this week's episode of Digital Dialogue, Katelyn and Scott kick off with two major social media news stories which include Youtube scaling back on TV like programing and Instagram launching its new 'Checkout' feature. In the section portion of the episode, key steps in the branding process are shared and why it's important for companies to follow them.
Katelyn and Scott kick off this week's episode with two recent social media stories and share a few helpful branding tips.
On this week's episode of Digital Dialogue, Katelyn and Scott share two major social media news stories and a few key ways to help grow your engagement through Instagram Stories.
On this week's episode, Katelyn and Scott recap two major social media news stories and share some pretty helpful copywriting tips.
On this week's episode we wrap up the web design process series with Colleen, our junior web developer here at Yelling Mule. Colleen shares with us the process of populating a website and how to launch them.
On this week's episode, Katelyn and Scott sit down with Yelling Mule's Senior Web Developer, Stan. Stan dives into the backend coding process and answers questions about his role.
Developing a website is complex. Over the next couple of weeks, we are sitting down with various departments at Yelling Mule to help better understand how they contribute to the process. On this week’s episode of Digital Dialogue, Nicki joins the conversation. As creative director, she shares her role in the web development process and some of the best practices she follows as a developer.
On this week's episode, Katelyn and Scott discuss the social media strategies brands used during this year's Super Bowl Sunday.
Over the next few episodes of Digital Dialogue, Katelyn and Scott are exploring the process of developing a website based on the perspectives of the various departments here at Yelling Mule. This week, we’re starting at the beginning with the sales department. Mike (VP of Sales) shares how he successfully closes deals and his role in the web design process.
Digital Dialogue is back with new episodes for the new year! This week, Katelyn and Scott dive into SEO and share a few key ways to help make sure you appear near the top in search engine results.
Katelyn and Scott start off the episode by talking about Instagram's new 'countdown' sticker feature for stories and Twitter / Facebook are continuing to delete accounts that are centered around hateful messages.
The second portion of the episode is all about podcasts and why so many brands are getting involved with the popular platform.
If you’re not familiar with the term, cross-posting is when one posts the same content across multiple social media networks all at once. On this week’s episode of Digital Dialogue, we discuss, while this initially may seem like an easy way to save time, cross-posting has been proven to not be effective in the long run.
Do you have a #hashtag strategy in place? In this week’s episode of Digital Dialogue, we break down the usage of hashtags and share the social media news story that turned us on to the topic.
This week, Katelyn and Scott start off the first segment by sharing two top stories affecting the social media world. In the second portion of the episode, they share a few helpful marketing tips to implement in the new year.
This week, Katelyn and Scott sit down with Mike, Yelling Mule's sales guru. Mike shares a few of his key takeaways when it comes to finding success in the world of sales.
This week, Katelyn and Scott sit down with Yelling Mule's CEO James Shine. They learn all about how he started his own business and what his takeaways have been along the way
Katelyn and Scott start off the first segment of Digital Dialogue by sharing three top news stories in the world of social media. In the second portion of the episode they share a few key ways to organically increase your following on social media.
After taking a short hiatus Digital Dialogue is back! This week, Marie is here to share her experience at the Young Women in Digital Conference held at Google’s office in Cambridge, MA.
Marie is back for this week's episode! She, Matt and Katelyn are discussing email clients, web browsers and a bunch of other stuff (as they tend to occasionally go off topic).
This week's episode is a little different. Marie's out of the office, so Matt and Katelyn are joined by YM's creative team (Nicki, Bekah, Colleen) and Auntie Suzanne! Listen to find out what annoys them the most on social media!
This week, Matt, Marie, and Katelyn open up about what annoys them the most on social media. There's a lot to cover, so please enjoy the first segment of social media pet peeves!
Happy International Beer Day! To celebrate, Matt, Marie and Katelyn discuss how beer brands and breweries are marketing themselves on social media!
Happy Friday (and Roll Tide)! Today, Matt, Marie and Katelyn discuss social media etiquette in the workplace.
On this week's episode, we are sharing the apps that are making our lives easier and the apps we could do without
Welcome to the first ever episode of Digital Dialogue! Join us as we go over the latest Instagram updates!