Ponderings from the Perch: Recent Episodes
Little Bird Marketing & C-Suite Radio
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
Healthcare is a sensitive subject for many struggling with rare diseases or disabilities. Researchers in the healthcare sphere are challenged with finding delicate ways to approach patients. How do researchers advance technology and create positive outcomes for patients?
In today’s episode, our CEO, Priscilla McKenney, welcomes Wes Michael, President of Rare Patient Voice. His company's unique approach to building market research panels allows patients and caregivers to contribute their insights to researchers and companies worldwide. Rare Patient Voice has expanded globally, completed numerous projects, and served hundreds of clients, all with the aim of making a positive impact on the lives of participants and future patients and caregivers.
Researchers are being forced to look beyond the basic questions when approaching respondents. Making a difference in the healthcare industry requires a more personalized touch. Instead of relying solely on traditional methods, researchers must introduce additional elements. New methods aim to gain a deeper understanding of what people are thinking and feeling beyond just their verbal responses.
But there is something taking an extreme toll on quality research. Fraud. On average, across the industry, 15 to 30% of market research data is fraudulent. In some studies, the figures are even higher. Wes discusses how he is well-acquainted with the risks associated with fraud in market research. He offers effective strategies to rise above the noise and gain genuine research results.
Listen in for the MR win-win!
SPONSORS
Want to know the real intentions of survey-takers?
Join CloudResearch on October 12th for their upcoming presentation, "A Deeper Dive Inside the Click Farm: What 'LIES' Behind Your Data PART II." Following their groundbreaking webinar on survey fraud, CloudResearch returns to reveal the hidden truths behind survey-taker motivations and address the presence of fraudulent participants, inattentive responders, and bots. Gain insights into the latest findings and discover new strategies to combat fraud in the market research industry. Register now at SurveyFraud.com for this invaluable event, which also includes free access to the Fraud Detection Tool to quantify fraud in your surveys. Don't miss out on securing trust in your data!
Get ready for a fantastic Insights Marketing Day! This event brings together expert speakers who are authorities in digital marketing and thought leadership, offering powerful and engaging presentations. Attendees will gain essential tips, actionable advice, and tools to improve their company's marketing. With networking opportunities, a marketing practitioners panel, delicious meals, gelato, and exciting prizes, this event promises to be both informative and enjoyable. Don't miss out on Insights Marketing Day in Chicago on September 28th. Visit littlebirdmarketing.com/insights-marketing-day for more information.
With a demand for accuracy but an appetite for innovating with new methodologies, finding the right balance between specialization and generalization is often seen as the key to success in delivering quality consumer insights. But what if we told you that there's more to the story? We’re pulling back the curtain to hear from one of the wizards orchestrating the delivery of insights into the world of finance.
In this episode, Priscilla McKinney, CEO of Little Bird Marketing, welcomes Kerry Sette, VP, and Head of Consumer Insights and Research at Voya Financial, a Fortune 500 financial services company. Together, they dive into the challenges and strategies behind conducting market research in a rapidly changing industry.
The wide range of areas Voya supports includes enterprise brand, media, advertising, corporate social responsibility, employee experience, product development, marketing, advertising, brand health tracking, digital product work, and more. The unique challenge lies in serving both B2B and B2C markets, requiring a deep understanding of various customer constituencies.
To keep driving success, one important key to team success is to have “diversity of thought,” Kerry states. She underscores that this single fact truly “makes for a stronger team.” She finds it invaluable, in fact, as the digital transformation of how consumers access financial products continues to change and evolve at a rapid pace.
Kerry shares her experience about striking the right balance between a need for both specialists and generalists on an insights team and more “behind the scenes” wisdom. Find out what it takes to build a strong team that can advocate successfully for the consumer in all circumstances.
SPONSORS
Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.
Ready to advance in your profession as a client-side insights leader? The Insights Association's Corporate Researchers Conference (CRC) is scheduled for October 25-27 in Chicago. Centered around the theme "Driving Growth in Turbulent Times," the event will spotlight the essential role of insights in guiding organizations through economic, geopolitical, environmental, and social challenges to spur growth. Keynote speakers will discuss critical topics like DEI, ESG, and data quality. Attendees will have the opportunity to foster connections during various social activities, including city excursions. Secure your spot today by registering at insightsassociation.org.
Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry.
Steve Schlesinger, Executive Chairman of SAGO and Kim Harrison, Founder and CEO of Focus Forward, also serve as executive board members for the Market Research Education Foundation. Today, they join our CEO and Momma Bird, Priscilla McKinney, who has served on this same board, to share the message and mission of this amazing organization. Their mission is to unify, inspire and activate the marketing research community to focus its collective resources on educating children and youth worldwide. Find out more online at http://www.mrgivesback.org. Become a sponsor (https://www.mrgivesback.org/sponsors ), or participate in a fun and engaging campaign during the year. From the Race Around the World to the Backpack Challenge, there are many ways to get involved, do good and have fun while you’re doing it! Get involved with the Backpack Challenge: https://www.backpackchallenge.org/ MREF: https://www.mrgivesback.org/ Race Around the World for Education: https://www.mrgivesback.org/race
SPONSORS
Get ready for a fantastic Insights Marketing Day! This event brings together expert speakers who are authorities in digital marketing and thought leadership, offering powerful and engaging presentations. Attendees will gain essential tips, actionable advice, and tools to improve their company's marketing. With networking opportunities, a marketing practitioners panel, delicious meals, gelato, and exciting prizes, this event promises to be both informative and enjoyable. Don't miss out on Insights Marketing Day in Chicago on September 28th. Visit littlebirdmarketing.com/insights-marketing-day for more information.
Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/
Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry.
Priscilla McKinney, call sign Momma Bird, introduces us to esteemed guest and MRX veteran Dan Quirks of Quirks Media. Dan's mission at Quirks is to expand the company's digital offerings and global presence.
The day-to-day of Dan’s responsibilities revolves around staying abreast of industry trends and delivering valuable information to their audience. At Quirks, they differentiate themselves by primarily catering to end clients and providing free content to support researchers' growth and knowledge.
One significant challenge faced by Quirks is bridging the gap between suppliers' desired content and the information sought by end clients. To address this, they employ a team of skilled editors who ensure that the content meets the needs of both parties.
As a seasoned professional in the MRX world, Dan has experienced the historical transformation of the industry. From a data collection-centric approach, the industry has evolved into a more consultative relationship between suppliers and end clients, where the focus is now on actionable data and insightful storytelling. As Dan says, “For every Coke, there's a Pepsi. For every iPhone, there's a Samsung.” There are competitors in every industry, and market research isn’t exempt. But the key to standing out is BRANDING. In this episode, he provides this helpful mindset as their team comes alongside others to help them stand out from the crowd.
To learn more about the market research industry's dynamic developments and join the "MRX Mavericks" journey, be sure to tune in!
Listen in closely for information about the 2023 Quirks Awards.
SPONSORS Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/
Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry.
Priscilla McKinney, call sign Momma Bird, is joined by Kristin Luck, Founder of ScaleHouse and consultant known for non-traditional growth strategies. You’ll hear the backstory of how and why Kristin founded Women in Research and the impact this has made on the industry. Since 2007 this community has focused on empowering the women inside of insights has made a difference helping many to build successful careers and increase representation in leadership roles.
Various programs run by WIRe are working to include women in all spaces, such as mentorship programs, scholarship funds for women in emerging or conflict markets, and the WIRExec forum. They have made serious strides getting more female voices on stages at conferences around the world. All of these programs remain free and open to anyone. Yes, amazing men are a part of the WIRe family!
The only paid positions include the WIRexec board. This was started as a retreat where senior-level women to connect, network, and share experiences. They have achieved success enough to pay to gather and collaborate as to how to amplify the great work and continue to ensure all other programs at WIRe are free and remain so.
Ready to be inspired and uplifted in the market research industry? Listen to these industry leader besties share their love for Women in Research.
SPONSORS Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.
Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry.
Priscilla McKinney, call sign Momma Bird, and Lauren Isaacson took flight in their conversation about the Qualitative Research Consultants Association.
The QRCA is the hot spot for qualitative researchers and UX professionals. They offer the ultimate package: support, training, and networking opportunities. The association focuses on promoting high standards and best practices in qualitative research, including techniques like UX research.
Enter Lauren Isaacson, the self-diagnosed chronic volunteer from Curio Research. This superhero has donned various capes within QRCA, including chapter chair and board member. Lauren's dedication to volunteering is next-level, and she's been spreading her infectious enthusiasm throughout the association.
With 77% of members based in the US and others from all corners of the globe (hello, Canada and beyond), it's like a qualitative research world tour. They don't discriminate when it comes to professionals either—consultants, vendors, recruiters, and those fancy folks from in-house corporate positions are all invited to the party. QRCA knows that diversity makes for the best kind of fiesta!
If you're looking for a wingman or wing woman at QRCA events, Lauren is ready to connect and be your newfound friend. So buckle up, and get ready to soar to new qualitative research heights!
SPONSORS Looking for an extension of your market research team? EMI Research Solutions delivers quality and unbiased market research data tailored to the needs of your business. With EMI, you get an agile-focused team of researchers with over 22 years of experience. Plus, their podcast Intellicast takes a look at the market research industry from a new perspective. Find out more at emi-rs.com
Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry.
Priscilla McKinney, call sign Momma Bird, welcomes Karen Lynch, Head of Content at Greenbook, to the cockpit. Together, they pull back the curtain to examine industry events both as organizers and as attendees!
Karen’s passion is to bring the best content to the Greenbook stage, to make sure the audience gets the ultimate experience. To do that, she has adopted the mantra “Always be Curating.” She says though Greenbook events appeal to a wide variety of industries (tech, MRX, entrepreneurs, etc.) the connecting thread between all attendees is a growth mindset. Her curation spans a multitude of sources to ensure the content honors the breadth of attendees.
They discuss Karen’s methodology for organizing content to span the variety of Greenbook events, both location-specific and topically themed. Karen also shares with Priscilla her three-part outline to maximize events for attendees. By dividing the event into three parts, she offers tips to build clarity and purpose.
Karen also highlights the importance of making genuine connections - a decisive shift away from the non-stop selling mentality centered around building relationships with others: “It’s really quite special what you do when you just say, ‘I just want to get to know people.’”
SPONSORS Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.
“Slam the brakes, lay off employees.” Corporate America is out of the frying pan and into… the dumpster fire! Wait, what’s going on?!
Today on Ponderings from the Perch, host Priscilla McKenny and Sasha McCune, Director at Conifer Research, are untangling the knots of post-pandemic paralysis and indecision in Corporate America.
Sasha is a strategic insights and design research leader, innovator, vision-setter, avid traveler, espresso junkie and tropical plant lover. As Director at Conifer Research, she specializes in ethnographic research, innovation programs, behavioral research and digital ethnography. From Sasha’s experience, she has gathered insight into the leading cause of post-pandemic paralysis in the corporate world.
It’s vision. Or rather, the lack of vision. Companies are dropping the ball left and right by not providing their team VISION for where they are going. People need goals. Those who aim at nothing hit it with remarkable accuracy. Stuck in fear of financial setbacks and laying off hundreds, employers have left employees with a lack of belief and trust in their company.
Prominent leaders aspire to reintroduce a sense of culture within the workplace, yet they often lack a comprehensive understanding of what their culture is.
How can leaders reintroduce a thriving workplace culture, instilling belief and courage into employees? It all starts with listening. Listening to employees and this episode, of course! Tune in to find out how to move past the paralysis plaguing the corporate world.
Get ready for a fantastic Insights Marketing Day! With networking opportunities, a marketing practitioners panel, delicious meals, gelato, and exciting prizes, this event promises to be both informative and enjoyable. Don't miss out on Insights Marketing Day in Chicago on September 28th. Visit littlebirdmarketing.com/insights-marketing-day for more information.
But wait! Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/ Need even more information on instilling workplace COURAGE and building up your team? We got you: Fostering Meaningful Team Connections with Ryan Jenkins
The success of any event depends on careful planning, at Little Bird Marketing, we always say, “There ain’t no party like a Little Bird party!” Listen in for great tips about creating an unforgettable event that will further your B2B marketing strategies. This episode provides great conversation starters for your team about how you can get strategic, be mindful of first impressions and accurately document the event to maximize the marketing ROI. As ideal client buyer experts of course, we start with thoughts on proper assessment of your most ideal client, but here with a twist about how to curate a great list from meaningful thoughts on marketing strategy. We provide some great ideas to spark creativity around first impressions and how to set the stage for great expectations when people do arrive at your event. Finally, we provide insight into how to extend the life and value of your investment in the event. As B2B digital marketing events experts, we hope you found these tips helpful and that they will inspire you to plan your next unforgettable event. Shoutout to this episode’s sponsor: Fieldwork.
Searching for a research partner to handle the details of your next qualitative project? When we say Fieldwork can handle it all, we mean it. From world-class facilities to low-incident recruitment, their team of experts handles the details so you can stay focused on the research. Say goodbye to traditional focus group rooms and recruitment tactics. As market research has grown from the standard focus group to incorporate other innovative methodologies and technologies, Fieldwork has expanded along with it with facilities nationwide and sophisticated global recruitment services. Their detail-oriented staff partners with you to achieve great insights. Focus on the research Fieldwork will do the rest.
Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/
LAYERS! Onions have layers. Languages have layers. You get it, they both have layers.
We’re not afraid of communicating through Shrek quotes, but we know with communication it's not just what you say, it's how you say it that unlocks the door to connection and understanding!
In this episode, Little Bird Marketing CEO Priscilla McKinney is joined by fellow Spaniard Carlos Hevia, director of business development at Multilingual Connections. Today’s discussion unveils the artwork of language and the science behind opening the door to international insights.
Accurate translation plays a vital role in the market research world. Without asking questions in the proper dialect, reliable data cannot be obtained. As Carlos highlights, “If you are not speaking their language, you might not find your insights the way you want to.” With language variations present, it takes the ability to see both sides of the language coin to elicit open and honest responses.
All journeys begin with a single step. Your translation and transcription journey is no different. A roadmap for success from Multilingual Connections will guide you through the steps you can take before giving your project to a trusted language service provider. Download A roadmap for success!
Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/
Social Media Pillar Page Promo) - FIELDWORK (PR) - Social Influence (MR) Ready to dive into the importance of social media in building a successful digital presence for your business? With over 4.62 billion people across the world using social media, it’s clear that a strong social media strategy is crucial for any business looking to succeed in the digital age. As experts in the field, we share our knowledge about what it takes to build an authentic brand by showcasing your values, company history, and mission and getting your tone of voice right on social media. We share tangible ways to make your social media posts more personable to make your brand more accessible and create posts that better resonate with your most ideal audience. We address the importance of building an engaged community on social media. Just like at a cocktail party, you want to interact with your customers and have meaningful conversations that spark discussion and increase brand awareness. We also debunk the myths surrounding employee advocacy programs that are not effective and really, a waste of everyone’s time. Instead, we offer ways to drive meaningful connections and improve social media plans and emphasize the importance of measuring your efforts for constant improvement. If you’re ready for a more effective social media strategy that drives engagement and builds brand awareness, then tune in! Want a guide to go along with this work? Just download this resource: https://trello.com/c/un0SPxsU/1477-the-benefits-of-social-media-marketing-a-guide-for-businesses Special thanks to this episode’s sponsor Fieldwork.
Searching for a research partner to handle the details of your next qualitative project? When we say Fieldwork can handle it all, we mean it. From world-class facilities to low-incidents recruitment, their team of experts handles the details so you can stay focused on the research. Say goodbye to traditional focus group rooms and recruitment tactics. As market research has grown from the standard focus group to incorporate other innovative methodologies and technologies, Fieldwork has expanded along with it with facilities nationwide and sophisticated global recruitment services. Their detail-oriented staff partners with you to achieve great insights. Focus on the research Fieldwork will do the rest.
Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/
The A student’s worst nightmare… The teacher says, “Grab a partner, it's group project time!”
Perhaps you think it a ruthless generalization to say the task of a group project often forces one student with the ability, drive, and support from home to do all the work. But this was Little Bird Marketing CEO Priscilla McKinney’s exact experience when her son came home from school one fateful day.
News flash! The 5th grader group project setup doesn’t end with 5th grade. Turns out, it extends to the corporate world. When talking about collaborations in the corporate sphere, Priscilla was met with resistance. What business leaders THOUGHT was a collaboration was really just a Kumbaya moment.
Sure, we could sing All Together Now if you’re more of a Beatles fan, but that doesn’t get the work done! Getting people next to each other doing similar things DOES NOT equate to collaboration. It's not a win-lose situation. True collaboration means bigger wins for everyone. THAT'S what pushed Priscilla to write a book. Yep, Cultural Anthropologist, aspiring lunch eater, champagne aficionado, and social selling expert has now added AUTHOR to her titles.
Want to know the framework for setting true collaboration in motion? Listen to today’s full episode for the three big factors of collaboration that lead to success!
The Market Research Podcast Award is back! And it’s time to nominate your favorite kick-ass market research podcast for a chance to win the coveted title of MR Podcast of the Year.
Nominations are open now through June 30th, and voting will open from July 1st to August 12th.
Nominate your absolute favorite podcast in the insights industry at littlebirdmarketing.com/mr-podcast-award!
The winner will be announced at Insights Marketing Day on September 28th. Will your favorite insights podcast make the cut?
Chaos isn’t a word that usually makes us feel warm and fuzzy inside. It’s a word that maybe you flinch when you hear, or your stomach does a little flip. Who wants life to be filled with chaos and uncertainty anyways? Well, chaos is inevitable. It’s part of growth and change. Personally and professionally. CEO and Little Bird Momma, Priscilla McKinney, and Executive VP Ashley Le Blanc know a thing or two about navigating chaotic situations with grace and strategic planning. Join us on the Ponderings from the Perch podcast as we become your collaborator in turning marketing chaos into marketing organization. Does this sound familiar?
“Our company doesn't have a strong system in place to generate the right leads”
“Our marketing actions are not in alignment with company goals”
“My team just lacks the time and/or marketing expertise to execute our plan”
When strategic planning is at the forefront and there is a plan in place, marketing chaos evolves into marketing organization, which leads to sigh marketing clarity. And the research backs that up. Research shows that marketers who proactively write a marketing plan are 356% more likely to report success. So let’s go over five tips to build an annual marketing plan. Strategize, organize, accountability, repeat, and execute. We’ll break these five strategic planning action items down more in-depth on the podcast. If you have a hankering for more strategic planning in the name of marketing organization, don’t let the fun stop here. Download our free SMART Goals resource guide here. Shoutout to our sponsors Fieldwork and Year of Joy!
Digital transformation is more than a buzzword. It’s a real, valid, and necessary concept and change necessary to be a part of the market today. Nobody uses a phonebook to find a business phone number, and your employees likely aren’t carrying around heavy three-ring binders anymore. To play ball— you’re going to have to step up to the plate: the digital transformation plate.
In this episode of the Ponderings from the Perch podcast, CEO and Little Bird Momma Priscilla McKinney pulls back the curtain on digital transformation and how your business and brand can utilize these tools and tips to supercharge your marketing efforts and engage your team at a whole new level!
4 Tips To Digitally Transform Your Team
Get Your Team Engaged With Social Selling
Take A Load Off Your Plate With Content Management Systems
Get Clarity by Streamlining Communication Channels
Change the Game with Project Management Systems
Social selling, when done with genuine employee advocacy can engage your employees in exciting new ways, while also showcasing your brand’s culture to attract the best and brightest AND generating leads which, of course, leads to a boost in revenue.
We did mention ditching the 3-ring binders right? Content management systems take the headache out of the social media schedule stress-fest, whereas streamlining your communication channels takes the running-around-like-a-chicken-with-it’s-head-cut-off feelings out of the office entirely. For the opportunity to go a little deeper and really change the game with your team, project management systems will level up your to-do lists, filing systems, and more.
Digital transformation is the name of the game. Tune in to get ready to step up to the plate and swing, batter, batter swing!
If you know that your business is in need of digital transformation but don’t know where or how to get started, we’d like to introduce you to our SOAR system— with do-it-yourself and done-for-you options you’ve got nothing to lose.
Shoutout to our sponsors: Multilingual Connections and Year of Joy!
Want a standing invitation to every party? Your wish is our command. Actually, it’s at the generous command of Paul Gaudette, CEO and co-founder of Dig Insights. Priscilla McKinney, CEO and Momma Bird, talks shop with Paul about tech-enabled consumer insights. As Dig Insights is one of the fastest growing consumer insights companies in Canada and is often listed as one of the most innovative research companies globally— Paul is definitely someone who talks the talk and walks the walk. He also, quite literally, has extended an invitation for you to attend any Dig Insights party he throws. Toss some confetti and pop that champagne! While there was no imbibing on the podcast, Paul ceremoniously pulled back the curtain on tech-enabled consumer insights and about what innovation means to him and his company. Innovation isn’t one-sided. It’s two-sided. Consider the consumer experience and the client experience. Ask the right questions. Speak to people as if they are normal people. Using relevant language is key. If you’re just beginning to dip your toes into the world of research or if you’re trying to find a way to get comfortable with tech platforms, Paul has amazing advice to offer you. And it’s simple. Painfully simple. Learn the fundamentals and remember that you yourself are a consumer! You don’t just have to put yourself into the shoes of the consumer, you are a consumer. Think about what you do, what challenges you face, and how you’d respond to questions when asked. Are we right or are we right? Painfully simple. For more tips, tricks, and downright great advice, make sure you subscribe to the Ponderings from the Perch podcast. And make sure to tune into the Dig Insights Podcast! Shoutout to our sponsors Cloud Research and AG Access!
No one wants a bag of crap on their doorstep. If you’re thinking about email marketing in the wrong ways, you’re essentially delivering bags of crap to people’s virtual doorsteps. No bueno.
Luckily, we have the Senior Manager of Client Solutions at iContact, Hank Hoffmeier, on the podcast to talk shop with CEO and Little Bird Momma, Priscilla McKinney about the top things people are doing wrong with email marketing. Your hazard lights will be flashing. Your red flags will go up left and right. More than a few lightbulbs will go off.
After all, you don’t know what you don’t know.
Do you have a thing or two to learn about:
Automation?
Segmentation?
Split Testing?
If your answer was yes, yes, and more yes then you’re not alone. The world of email marketing is constantly shifting. We all have to keep our eyes and ears to the ground. Hank’s bottom line? Simplify everything. Don’t overthink it. There are certain things that need to be checked off your list, like email authentication, sender policy framework (SPF), and Domain Keys Identified Mail (DKim). But there are also important strategic elements to consider, like a cadence that works for your audience (not for you!), and providing value with each and every email.
As Hank says, “Stop thinking about it from a marketer's perspective.” You have to think about email marketing from your client’s point of view.
For more from Hank, download his freemium 501 Examples of Good and Bad Subject Lines.
Shoutout to our sponsors Fieldwork and CloudResearch!
If you're ready to get your social media act together, you might consider our 12-week Social Influence course. We would be happy to discuss what digital transformation could look like for your team!
On the hunt for powerful content marketing and strategy resources? Come under our wing.
With Esomar Council elections in full swing until October 25th, host Priscilla McKinney and Lisa Wilding-Brown meet to unpack all the reasons why leaders in the insights space would take this much time and effort to volunteer for this gig. While both our CEO and Momma Bird and InnovateMR CEO are on the ballot this episode is about pulling the curtain back and showing those curious about this effort what it really takes, how you can contribute and why it is important to get more people participating with different points of views, skills and passions. Lisa opens up about her passions for data quality, DEI and mentorship through different Esomar steering committee. In the past year Lisa has contributed to each of these efforts in the global insights community. You’ll want to year more about YES (Young Esomar Society). No matter who is elected by month’s end, the association is in good hands based on the highly-qualified candidates for the council seats: Nikki Lavoie Alain Mizrahi Dharmendra Jain Priscilla McKinney Tom De Ruyck Priya Lobo Claudette Dearnaley Vanessa Oshima Jean-Marc Leger Seyi Adeoye Martin Oxley Manny Rodriguez Michaela Gascon Lisa Wilding-Brown Mariela Mociulsky Martha Llobet Joy Uyanwune Corrine Moy Paul Hudson Diana Mitkov
Shoutout to our sponsors CloudResearch and Fieldwork!
Work faster. Work smarter. Work harder. Work more. These things are no longer the answer.
Work has fundamentally changed, especially for knowledge workers, and the answer lies in working differently. Collaboration in the workplace is key.
Are you the kind of person who needs some data? Employees working for companies with effective internal and external collaboration initiatives are about 22% more likely to believe that their employer cares about their morale, thus making collaborative employees more loyal to their organizations than their peers. And companies that promote collaborative working environments are 5x more likely to be high performers than companies with fewer employee collaboration initiatives. Data is power! Information is power!
Collaboration is the new competition. That’s why it’s the title of CEO and Little Bird Momma, Priscilla McKinney’s forthcoming book. In this podcast episode, Priscilla chats with LBM Executive VP, Ashley Le Blanc, about elements of the collaboration process and what you can do to hone your collaboration skills.
You may have heard a thousand and one mental health professionals, yoga teachers, spiritual gurus and gangsters alike harp on the benefits of gratitude. They’re on to something, folks. It’s not Koolaid.
The mindset shift of gratitude leads us toward offering shout-outs to the people who have helped us along the way. We all know that we didn’t get to where we are today alone. Shoutouts sets the ball rolling in the collaboration process. Go from the ABC to the ABH. Turn that ABC of sales phrase, “Always Be Closing,” and morph it into ABH - Always Be Helping. Shifting your mindset from "what is best for the company" to "what is best for the client" or "what is best for the industry," shines a new light on the value of collaboration.
Ah, there’s so much more to share! Collaboration in the workplace is our jam. Strawberry, blueberry, apricot, you name it. The collaboration process is what we’re all about here at Little Bird Marketing. So flit on over to the podcast and spread the juicy jam of collaboration all over your warm buttered toast. Did we take that metaphor too far? Or just far enough?
Shoutout to our sponsors Fieldwork, CFR, and CloudResearch!
If you're ready to get your social media act together, you might consider our 12-week Social Influence course. We would be happy to discuss what digital transformation could look like for your team!
On the hunt for powerful content marketing and strategy resources? Come under our wing.
Oh, Canada. Priscilla and Ashley are back from the 2022 ESOMAR Congress in Toronto. In between attending sessions and networking events, the duo connected with colleagues to record their takeaways from the conference. Tune in to the episode to hear from thought leaders in the market research industry. This episode features: Pravin Shekar of ESOMAR Aryn O'Donnell of Fieldwork Anne Stephenson of Explorer Research Crispin Beale of Behaviorally, Insight250 and mTab Horst Feldhaeuser of Infotools Chris Martin of FlexMR Michaela Gascon of KJT Group
SPONSOR: Do you know what “lies” behind your data? When the truthfulness of respondents is in question, the entire survey process is compromised. At CloudResearch, we’re exposing the hard truth about online survey fraud. Join us in an Insights Association webinar that pulls back the curtain to reveal shocking, never-before-seen footage from actual fraudulent click farms. You’ll see fraud as it truly happens with your own eyes, and learn how Sentry stops fraudsters in their tracks. Join us, November 3, 2022. Stay tuned for how to register.
When you think about leadership do you want to flop down on a therapist’s couch and begin rattling off a string of worries and woes? We’re not crying. You’re crying.
CEO and Little Bird Momma Priscilla McKinney and Ben Dueck, President/Founder of Cantera Leadership and a Gallup certified CliftonStrengths coach, join forces to talk about the principles of leadership, leadership qualities, and a laughably small step you can take in leadership.
No pressure on leaders but 70% of the success of your teams rests on leadership. A huge factor in— get ready for the buzzword!—employee engagement rests on leaders in the organization.
Employee engagement converts to:
Profitability
Productivity
Client Retention
Client Sucess
The principles of leadership transform and translate into the metrics we, as business leaders, love to see. That’s why empowering leaders to know and identify their employee’s skills, knowledge, experience, and natural talents are vital for success. If you haven’t heard of CliftonStrengths, give it a whirl. It’s an incredible tool for understanding, empowering, and leveraging every individual’s talents in an organization. Little Bird Marketing’s resources are powerful tools too, and definitely whirl-worthy.
We’re sure you’re wondering, so what’s this laughably small step in leadership?
Fill out this short statement for yourself:
When ___________ happens, instead of ___________ I will ___________. Building habits and changing habits don’t have to happen with big flourishes and grand gestures. How about if your goal is to work out in the mornings, your statement looked like this: When waking up happens, instead of showering I will put on my running shoes. That’s it. That’s the whole commitment you’re making. A commitment to shoes. As Dueck attests, “When that third blank is a laughably small step, our brains don't get in our way.” This is applicable professionally and can be a game-changer for you and your team. When you’re building habits and we go too big— our brain will all too happily get in the way and then our habit will go out the window. And then we’ll be back on the therapy couch. As Ben Dueck proclaims, “I'm not the savior. I'm not the only solution. But I want to help you succeed.” Here at Little Bird Marketing, we couldn’t agree more. We’re here to help you meet your goals, find clarity, spread your wings and… fly. We couldn’t resist!
Shoutout to our sponsor Fieldwork! Searching for a research partner to handle the details of your next qualitative project? When we say Fieldwork can handle it all – we mean it. From world-class facilities to low-incidence recruitment, their team of experts handles the details so you can stay focused on the research. Say goodbye to traditional focus group rooms and recruitment tactics. As market research has grown from the standard focus group to incorporate other innovative methodologies and technologies, Fieldwork has expanded right along with it. With facilities nationwide and sophisticated global recruitment services, their detail-oriented staff partners with you to achieve great insights. Focus on the research. Fieldwork will do the rest. If you're ready to get your social media act together, you might consider our 12-week Social Influence course. We would be happy to discuss what digital transformation could look like for your team!
On the hunt for powerful content marketing and strategy resources? Come under our wing.
What sets apart one research company from another? Each company will actually give you the same answer— quality. As Inigo Montoya says, “You keep using that word. I do not think it means what you think it means.” We’re going to have to second that motion, Montoya. It’s inconceivable!
Join Little Bird Momma Priscilla McKinney and Tony Cheevers, the Customer Success Officer with Researchscape International, as they dive into current trends and pet peeves when it comes to the world of market research.
One of the biggest trends Cheevers points out is that market research can have an accessibility gap where buyers feel like their requesting data from a black box that magically appears from behind a Wizard of Oz curtain. As he says, “It's not really a tool that's accessible. So I'd like to see some disruption in that area to make something that's more available, more accessible and more affordable across a broader spectrum.” And that’s what Researchscape International set out to do by creating a digital storefront where you can’t buy cereal and eggs, but you can buy ten thousand answers from a specific population about dog food.
Don’t buy the dog food— be the dog food.
This dynamic episode spurs a mindset shift. Now it the time to get curious. Approach everyone with empathy. The world will be a brighter place! As would the world of market research. This is something Priscilla McKinney draws to light, “we are interested in how other people are seeing things, and how we can be a part of understanding how someone perceives something.” At Little Bird Marketing, we are here to be curious, to listen, and to help find clarity.
Clients, big and small, come to market research companies because they have a problem they’re trying to solve. Consider how market research companies could be more in the “story business” instead of the “research business.” They are responsible for helping people “write stories that they're presenting to their owners, their constituents, their stakeholders, their members, and their prospects,” as Cheevers says. And these stories are backed by the cold-hard facts culled from the research, data, and statistics.
There’s so much more to cover! Not tuning in would just be… inconceivable!
Shoutout to our sponsor Multilingual Connections! Ready to understand and engage your multilingual audience? With language services in over 75 languages, Multilingual Connections provides the linguistic accuracy you expect with the cultural nuance you need. Whether you need translation, transcription, subtitles or voiceovers, Multilingual Connections tailors their high-quality language services to fit your unique needs. Request a quote and mention “Little Bird Marketing” to get $100 off your first project at mlconnections.com
On the hunt for powerful content marketing and strategy resources? Come under our wing.
What do a Thanksgiving turkey and social media strategy have in common? If something is worth doing once in a big way, then you should pull it apart to use it again in different ways. Thanksgiving day turkey transforms into turkey sandwiches on Friday, and a turkey casserole on Saturday. A blog post becomes the script of a podcast episode, which turns into pull quotes for social media! Voila!
CEO and Little Bird Momma, Priscilla McKinney, and Executive VP, Ashley Le Blanc, have prepared a feast for your social media strategy on the Ponderings from the Perch podcast. Even better? There are two downloadable free resources that make the perfect pairing on our website— the oh-so-delicious Top Tips to Crush it Social Media resource guide and the Social Media Content Calendar download.
Grab a plate because we’re dishing up all the juicy tips on how to build up your sphere of influence on social media.
Step one of social influence? Take the stress out of social media. Anxiety, stress, and not knowing what to post are common reasons why people and brands don’t post or don’t post enough. Go ahead and wash your stress down the kitchen sink. Use the garbage disposal if you need to! Batch processing is the solution. We mean it.
Here at LBM if you were to look on the back end of our Hubspot you’ll see that there are over 900 social media posts scheduled to go out over the next year. We really do batch process our posts a year ahead. While that may sound intimidating, start with one month of batch processing then move to a quarter at a time.
Wondering what to post? You don’t have to start from scratch. Think about all the content you have already accumulated and pull it apart grabbing all the best bits for social media pull quotes, micro-video content, and more. Get creative. You are the chef in the kitchen of social influence!
As mentioned on the podcast, here are Andy Crestodina’s research and statistics from Orbit Media’s blogging statistics and the results from the blogger survey.
Are you ready to crush it on social media? Our 12-week Social Influence course is for you! We would be happy to discuss what digital transformation could look like for your team!
On the hunt for powerful content marketing and strategy resources? Come under our wing.
And a shoutout to our sponsor Gazelle Global!
So…you have this business. But are you curious about how you’ll find your way to what’s next? Does it involve a payout? Do you know your number? Oh, there is so much to talk about and Damon Pistulka joins us on the podcast today to address some of the pressing questions around prepping your business for growth and ultimately, a profitable exit.
What can you do to help ensure your business is ready for sale?
What do I need to change now to get my team engaged to meet my goals?
Why do only 25% of businesses get sold?
What are the metrics I need to understand to increase the value of my business in 24-36 months?
What is different about selling to a private buyer, your employees or even a private equity firm?
What conversations should I start having to prepare my business for sale?
But before you can think about an exit, there are key things to think about to maximize that moment. Take it from a business brokerage expert and listen in for these important conversations about digital transformation, employee engagement, growth hacking and more that will drive your business value. The mindset shift Damon offers includes helping you build wealth with your business instead of treating it like a job.
Damon’s skill is identifying and executing opportunities to increase business revenue, profitability, and value. Damon brings 20+ years of building and managing businesses in extreme conditions and diverse industries to help clients reach their goals, crush competitors, and dominate markets. The proven framework Damon and the Exit Your Way® Team developed and used successfully in private equity-owned companies is being used to drive successful results daily. In the sale of businesses, Damon utilizes the knowledge of the private equity buyer’s desires & client businesses to clearly articulate the opportunity.
Struggling to write quality content to drive revenue? Hate staring at a blank page knowing you need to just get on with it? Know what it takes to write compelling content? Curious what the pros know that keeps them producing on quality blogs?
Once upon a time, our CEO and Momma Bird and host of this podcast, Priscilla McKinney used to write every blog that left Little Bird Marketing. That is not scalable. We talk to a lot of companies having scaling problems. Probably at your company you have bandwidth issues when it comes to getting content out the door. And we know it’s not just about good quality writing, but you have to think strategically for SEO ranking and still carry the brand voice throughout all you do.
We get it. It’s hard.
We can create your content for you, but in this episode, Ashley Le Blanc and Priscilla discuss key considerations for success if you still want to try your hand at blogging. We work hard to bring you relevant marketing hacks as often as possible. But in this episode, we offer 4 tips for quality blog writing specifically for those who don’t consider themselves blog writers.
Don’t write anything until you’re clear about your intended audience.
Include links to top-performing web pages (including your own!).
Concise content wins. Also, bullet points are your friend.
Find tech that fills in your skills gap.
Feel free to reference Freddie Mercury, David Bowie and David Byrne as often as we like to. But no matter what you reference stay true to yourself, your brand and your strategy. Also, remember that we, the peeps, believe in you!
CivicScience is pushing the boundaries to transcend traditional market research practices. Our Momma Bird, Priscilla McKinney, was able to steal Trevor Farris, SVP of Sales & Marketing at CivicScience, for a can’t-miss discussion on the most impactful factors shaping the future of market research. Right now, you may find yourself asking, “What does transcending traditional market research actually mean?” Well, you can find the short, yet tease of an answer in these show notes, but you’ll have to press play to get the full picture. As most of us know, inflation is a current, nationwide issue, leaving no person, industry or project unaffected. In this episode, Trevor and Priscilla discuss what the rise of inflation means for traditional market research and how CivicScience utilizes a modern approach to gauge customer sentiment.
“We're allowing people to opt-in directly with our widget that sits on hundreds of publishers out there. We're going first party pulling direct customer sentiment into the way that we do business.” - Trevor Farris
With the ability to turn on a dime and be flexible within 24 hours to get questions out to the public, CivicScience is able to quickly understand how sentiment will ultimately drive behavior down the road. In this episode of Ponderings from the Perch, you’ll discover how CivicScience matches the speed of business right now, how to uncover proactive business insights no one else is privy to, and so much more.
Whether you have already written a book and don’t know how to break into the publishing world, or still have a book inside you and don’t want to go to a surgeon to have it surgically removed, this episode is for you. Meet Miles Rote, Author Strategist at Scribe Media. Miles, through Scribe Media, helps entrepreneurs, executives and experts write, publish and market their books. In this episode, host, CEO (and Author!) Priscilla McKinney and Miles discuss the obstacles facing would-be authors on their path to publishing. According to Miles, one of the biggest misconceptions about putting a book into the world is based on outdated modes of creation and distribution. “I think often when we think about the publishing world, we’ve done it through the lens of how it was always done in the past, through traditional publishing. All of that has changed.” In that past paradigm, the feat of producing the actual material for the book, either by writing or hiring a ghostwriter was an already laborious step, followed by the even-more daunting prospect of pitching to publishers for a slim chance of acceptance. This paradigm, according to Rote, is over. Scribe’s writing methodology is based on a process of interviews that removes the writing/ghostwriting tradeoff barrier. Their publication ethos is based on the idea that the work itself can leverage platform growth, allowing authors to retain their humanity and not be supplanted by alternatives of themselves as potential earning figures. They also discuss the catharsis of writing, retention of ownership and royalties, and how the promotion of books is a forever thing. Miles is also an author, and his book “Personal Undevelopment” is scheduled to drop in 2023. It centers on the topic of identity and perception, and encourages people to rewrite themselves using “undevelopment” and “non-self help.” Essentially, when it comes to the topic of uncovering the ingredients that make up the self, Miles Rote the book.
SPONSORS: Looking for boutique-level service and extensive global reach that will elevate your market research program? When it comes to finding a partner to manage survey programming, audience targeting, and fielding strategies as well as run your projects smoothly, on budget and within your timelines, InnovateMR is the obvious choice. Let their experts take the reins on your projects and help you answer your most pressing questions, faster. Find them at innovatemr.com. The Market Research Podcast Award is back! And it’s time to nominate your favorite kick-ass market research podcast for a chance to win the coveted title of MR Podcast of the Year. Nominations are open now through June 30th and voting will open from July 1st to August 12th. Nominate your absolute favorite podcast in the insights industry at littlebirdmarketing.com/mr-podcast-award! The winner will be announced at Greenbook’s IIEX Behavior. Will your favorite insights podcast make the cut?
Have you ever wanted your customers to spend twice as much money with you? In a compelling study, Capgemini found that users who feel a connection to a brand spend twice as much money as those who don't. Priscilla and Leighton made a pact during this episode not to bury that important statistic, and here it is right at the top. Huzzah! We've been trained to hear the word "branding" and think about color palettes and typography choices. In reality, branding is a much broader subject that extends beyond visuals to encompass a wide range written, spoken and visual communication both internally and externally. In this episode, Momma Bird and CEO Priscilla McKinney talks with VP Leighton Cordell about what makes a good branding strategy and how it facilitates the aforementioned "connection" to brands. Some of the components discussed include consistency, flexibility, emotion, and employee involvement. Small birds namedropped in this episode: William Clift (the beautifully designed stairs with the LBM Core Values for which there is currently no documentation) Corey Mitchell (the emotionally-connected videos that make us laugh and cry) Jarrod Connolly (the beautiful story-driven photography that also sometimes makes us hungry)
Recommended Reading from this episode: 5 Signs Your Brand Needs an Overhaul Loyalty Deciphered - How Emotions Drive Genuine Engagement
SPONSORS: The Market Research Podcast Award is back! And it’s time to nominate your favorite kick-ass market research podcast for a chance to win the coveted title of MR Podcast of the Year. Nominations are open now through June 30th and voting will open from July 1st to August 12th. Nominate your absolute favorite podcast in the insights industry at littlebirdmarketing.com/mr-podcast-award! The winner will be announced at Greenbook’s IIEX Behavior. Will your favorite insights podcast make the cut?
Ready to understand and engage your multilingual audience? With language services in over 75 languages, Multilingual Connections provides the linguistic accuracy you expect with the cultural nuance you need. Whether you need translation, transcription, subtitles or voiceovers, Multilingual Connections tailors their high-quality language services to fit your unique needs. Request a quote and mention “Little Bird Marketing” to get $100 off your first project at https://multilingualconnections.com/
Lord of the Rings. The Godfather. BACK TO THE FUTURE. Who doesn't love a good trilogy? In the third episode of Flight Patterns with Fieldwork, CEO and Momma Bird Priscilla McKinney talks with Fieldwork Webwork/Fieldwork Anywhere President Crystal Majik about the past, present and future of research. Crystal started with Fieldwork in 1998 and has worked in the Denver, Schaumburg and Network offices. Fieldwork was already doing virtual qualitative research long before the pandemic, but the sudden global shift pushed online capabilities to the forefront. Crystal discusses the shared priorities between online and in-person research - which effectively culminates in adequately preparing respondents and moderators for a successful research experience. This shift, like most, is subject to additional levels of complication when tech enters the fray. "You can't expect somebody to show up 5 minutes before a scheduled interview and participate through technology they've never used before and be at ease with it," Crystal says. By focusing on the people and sharing their expertise, Fieldwork was able to adapt and meet the needs of critical and time-sensitive medical and pharmaceutical research, juries and legal research, and product research in a time of great need. The quick adaptation that was so evident during this time wasn't a fluke. Crystal says the Fieldwork team thrives on innovation and adaptability, and that their facilities act as a blank slate for maximum flexibility. "It's really about brainstorming what the best solution is for you. Whatever you're looking for, we want to try to help that. We spend a lot of time researching what's available - what are those tools we need in our toolbox to help execute the research that our clients are doing?"Crystal says she envisions a future that utilizes the best parts of online research and in-person in an integrated fashion. She and Priscilla also discuss the return of conferences, matching cowboy boots and Fieldwork's support of Women In Research. HEY YOU. If this is the first episode you're hearing of Flight Patterns with Fieldwork, we strongly encourage you to complete the trilogy: Episode 1 | Sarah Kotva Episode 2 | Aryn O'Donnell
SPONSORS: The Market Research Podcast Award is back! And it’s time to nominate your favorite kick-ass market research podcast for a chance to win the coveted title of MR Podcast of the Year. Nominations are open now through June 30th and voting will open from July 1st to August 12th. Nominate your absolute favorite podcast in the insights industry at littlebirdmarketing.com/mr-podcast-award! The winner will be announced at Greenbook’s IIEX Behavior. Will your favorite insights podcast make the cut?
Searching for a research partner to handle the details of your next qualitative project? When we say Fieldwork can handle it all – we mean it. From world-class facilities to low incidence recruitment, their team of experts handles the details so you can stay focused on the research. Say goodbye to traditional focus group rooms and recruitment tactics. As market research has grown from the standard focus group to incorporate other innovative methodologies and technologies, Fieldwork has expanded right along with it. With facilities nationwide, and sophisticated global recruitment services, their detail-oriented staff partners with you to achieve great insights. Focus on the research. Fieldwork will do the rest.
Flight Patterns with Fieldwork continues! In this episode, Little Bird CEO and Momma Bird Priscilla McKinney and Fieldwork’s Vice President of Corporate Services Aryn O’Donnell discuss how Fieldwork cultivates and nurtures relationships with clients. Fieldwork is famous for its research venues - this is no surprise, because their facilities are 1. gorgeously and meticulously designed for in-person research, and 2. prominently located in most major cities across the US. Undeniably, that's a pretty solid foundation, but it only scrapes the surface of what Fieldwork actually does. Through the earliest and scariest days of pandemic shutdowns, Fieldwork was able to rely on their decade-plus experience in online research to continue meeting client and respondent needs. When safety permitted a return to in-person research, Fieldwork not only led the charge, but also acted as a megaphone for the industry, sharing developments to strengthen face-to-face market research for everyone, including their competitors. If you're noticing a recurring theme of proactivity, that's no coincidence. Whether they are developing areas of specialization like UX research, mock juries, and a recently renovated Boston medical SIM Center, or refining new methods of recruitment that allow for more inclusivity, Aryn says one of Fieldwork's superpowers is adaptability and a willingness to seek out the next big thing. Aryn believes that the ability of Fieldwork to navigate all of these changes is because of its people. The team wants to celebrate each other and celebrate each other’s wins. “How we treat each other internally is how we treat our clients externally.” Priscilla and Aryn also discuss a shared podcast addiction, Aryn's yoga teaching certification, the intricacies of respondent validation processes, and Pat, the mannequin who lives in the Boston sim center. If you haven't already listened to Flight Patterns with Fieldwork episode 1 with Sarah Kotva, you should get on that immediately!
SPONSORS: The Market Research Podcast Award is back! And it’s time to nominate your favorite kick-ass market research podcast for a chance to win the coveted title of MR Podcast of the Year. Nominations are open now through June 30th and voting will open from July 1st to August 12th. Nominate your absolute favorite podcast in the insights industry at littlebirdmarketing.com/mr-podcast-award! The winner will be announced at Greenbook’s IIEX Behavior. Will your favorite insights podcast make the cut?
Searching for a research partner to handle the details of your next qualitative project? When we say Fieldwork can handle it all – we mean it. From world-class facilities to low incidence recruitment, their team of experts handles the details so you can stay focused on the research. Say goodbye to traditional focus group rooms and recruitment tactics. As market research has grown from the standard focus group to incorporate other innovative methodologies and technologies, Fieldwork has expanded right along with it. With facilities nationwide, and sophisticated global recruitment services, their detail-oriented staff partners with you to achieve great insights. Focus on the research. Fieldwork will do the rest.
A rising tide lifts all ships. When the going gets tough in business, it takes a special kind of leader to reach out in the spirit of collaboration, using creativity and action to forge a path forward. Sarah Kotva, Executive Partner and VP at Fieldwork is that kind of leader. Flight Patterns with Fieldwork is a special miniseries hosted by Momma Bird Priscilla McKinney to showcase a selection of leaders at Fieldwork, Inc., qualitative research recruitment and supporting service experts. Fieldwork’s ethos of sharing ideas, collaborating, and being a resource for the market industry was put to the test when the pandemic caused a series of global closures and restrictions on in-person research. They responded by becoming a knowledgeable resource and advocate for the entire industry. Sarah Kotva began working with Fieldwork as a project manager in 2000, and has risen through the ranks to become Vice President. Her long tenure is notable, but also indicative of the loyalty and opportunity for growth that is pervasive in all of Fieldwork’s 15 locations. To help unify their efforts, Fieldwork initiated a campaign around #facetofacemrx, an effort that has kept clients, employees, and competitors in the industry in the know about ever-evolving safety concerns, restrictions, and creative solutions to perpetuate growth in difficult times. Through this, and their other efforts, they have become a hub of understanding for the qualitative insights industry. Sarah and Priscilla discuss the importance of in-person research for providing insights that cannot be easily replicated - tactile responses, nonverbal communication, full-sensory research, and the ability to capture in-the-moment glimmers of client and respondent wisdom. Sarah highlights Fieldwork’s adaptability in these times, and their ability to crowdsource solutions that allowed them to roll with the punches (there were many punches!), and stresses the importance of communication. In addition to Fieldwork’s nation-wide base of high end focus group facilities, they offer an entire suite of research-related services. Priscilla describes them as “the concierge desk of the MR industry,” with an innate understanding of hospitality, service, and thoughtful design. The two also discuss the commitment to help others - a claim boasted by nearly every company that often falls far down on priority lists. Fieldwork's commitment to #AlwaysBeHelping is evident in their longstanding contributions to Women In Research and their recent partnership with the Market Research Education Foundations Race Around the World for Education. SPONSORS: The Market Research Podcast Award is back! And it’s time to nominate your favorite kick-ass market research podcast for a chance to win the coveted title of MR Podcast of the Year. Nominations are open now through June 30th and voting will open from July 1st to August 12th. Nominate your absolute favorite podcast in the insights industry at littlebirdmarketing.com/mr-podcast-award! The winner will be announced at Greenbook’s IIEX Behavior. Will your favorite insights podcast make the cut?
It’s no surprise there has been a scramble recently as companies adapt to economic conditions and ever-changing consumer behaviors. Rapid inflation has meant that consumers are becoming more critical of their spending– putting pressure on companies both big and small. So what can brands do to adapt and ensure the best shopper experience and most effective brand strategy moving forward? We’re LIVE from IIEX Austin with a familiar face, Anne Stephenson, shopper insights expert and founding partner at Explorer Research. Anne sits down with Momma Bird, Priscilla McKinney, to discuss the future of retail in the face of the largest inflationary increase in 40 years. They dive into the different forces and factors that brands need to take into consideration when trying to navigate these unstable times and shopper behaviors. Listen in as we take a look into how shopper insights can help brands navigate the future of retail. "With inflation, brand loyalty is really being tested as far as where the breaking point is for consumers to decide to make a trade off. And while loyalty isn't completely out the window, brands really need to look at what they can do beyond price to manage and balance. " - Anne Stephenson
Writing a book is hard, luckily, you don't have to do it alone. CEO of Scribe Media, Jevon McCormick sits down with Momma Bird, Priscilla McKinney to discuss what it takes to move forward on your path to authorship. Whether you need coaching, a ghostwriter, or marketing to spread your message, Scribe is there to assist you along the way. Listen in as we (hopefully) convince you to take that leap and finally write that book you've always dreamt of.
Research is great. Consumer insights are great too. But at the end of the day, if those insights aren’t being leveraged strategically to create lasting business and consumer impact, what’s the point? With consumer needs continually shifting, it’s become more important than ever to be mindful and strategic when it comes to consumer behavior research.
"In order to make insights more impactful and make projects last, we need to be more mindful and strategic in the work we're doing." Scott Sabin
Joining Priscilla on the Perch is Scott Sabin, Senior Manager of Customer Loyalty and Insights of Health & Wellness at Walgreens. Whew, that was a mouthful. The point? He's an expert worth listening to.
Through his years in the insights industry, one thing has remained the same– his mantra to ensure that the consumer and customer’s needs remain at the heart of everything he does. So how does Scott execute this customer-centric mindset to drive impact for both the business and the consumer?
Tune in to discover Scott’s keys to driving impact through customer centricity!
Joy /joi/noun: a feeling of great pleasure and happiness In the last few years, it’s been hard for many to “find the joy” in life. Given the pandemic has put the stability of every sector of our lives to the test, it’s not hard to see why. But what if we told you there’s a science behind living a more joy-filled life? Joy connoisseurs Debby Schlesinger-Hellman and Andrew Cannon join Priscilla on the Perch to discuss all things “joy.” Debby and Andrew are on a mission to inspire and empower people to live more joy-filled lives. So much so that they’ve built an entire brand around “The Art and Science of Joy.” You’re in for a treat with this episode as they explore the recipe for joy and how it impacts company culture, self-empowerment and our overall outlook on life. Looking for more joy-filled content? Check out The Art and Science of Joy Podcast!
Let’s talk social influence! And no, we’re not talking about the Kardashians. We all know building your digital network is necessary for developing your career but is there a practical way to grow your personal brand and social influence without feeling like you are pulling teeth? In today's episode, Priscilla is joined by Brentney Hutchinson to break down how and why thoughtful investment in your LinkedIn presence can boost your social influence, foster beneficial connections and advance your company and your career. They’re dropping nuggets of wisdom and some brutally honest truth bombs to help you stand out in an ocean of 750 million LinkedIn users.
"You have to be kind to your audience. You've got to build up content that is meaningful to them and get it done in a way where you're maximizing a platform like LinkedIn." - Priscilla McKinney
Tune in as we strive to become the life of this digital cocktail party!
There is always a risk of becoming obsolete when it comes to the market research industry or any industry for that matter. The truth is that things are constantly changing, and that includes consumer preferences and the shopper journey. Hence, the importance of being adaptable. And adaptability is a skill that Roseanne Luth is no stranger to. A true representation of women in research, Priscilla is joined on the Perch by the founder and president of Luth Research, Roseanne Luth. Roseanne brings with her more than 45 years of industry experience to discuss the various shifts and research technology innovations her firm has implemented to provide businesses with specific consumer insights. They explore how Luth Research has navigated the evolution of market research and leveraged these changes as growth opportunities. Tune in to hear how Roseanne and Luth Research have navigated and adapted to the ebbs and flows of the ever-changing market research world! Check out SurveySavvy!
So the story goes, a neuroscientist and an insights strategist walk into a bar. Well, that's not exactly how it went, but the interaction resulted in a unique collaboration with the goal of helping brands better understand human behavior using neuroscience.
Priscilla is joined on the Perch by a good friend and colleague, Hunter Thurman, to discuss the behavioral psychology behind consumer behavior. Hunter is the founder and president of Alpha-Diver – the unique insights consultancy leveraging neuroscience to model, measure, explain and predict consumer behavior. He’s the author of the innovation book, Brand Be Nimble, and has been in the insights and strategy industry for over 20 years.
Tune in to learn how leveraging neuroscience can provide deeper consumer insights and discover what it truly means to be "consumer-centric". Priscilla even gets Hunter to offer up his best tips and insights into the process of writing your own book. Hunter's book, Brand be Nimble ushers in a new era of brand innovation! You can grab your own copy here!
Insights and marketing professionals are under a lot of pressure.
Mmm num ba de Dum bum ba be Doo buh dum ba beh beh How quickly can that campaign get out? How quickly can you generate more leads? Increase revenue! Optimize your team!
Um ba ba be Um ba ba be De day da Ee day da, that's okay
Jenn Vogel, Senior Vice President of Marketing at Voxpopme joins us with more than ten years of market research experience, providing knowledge on the ins and outs of corporate researchers. Jenn and Priscilla are discussing initiatives, tricky situations in marketing and emerging challenges for marketing for the insights industry in this episode of Ponderings from the Perch.
This is ourselves under pressure.
In this episode, you’ll find insights into quantitative versus qualitative research AND Banana Dancing! Yes. Banana Dancing. By the time you've finished this podcast, you’ll be fully equipped to Cut through the noise and better understand marketing for the insights industry.
While you’re here — check out the Viddys, Voxpopme's Customer Excellence Awards!
The Voxpopme team internally nominates their customers who are driving the industry forward, fostering innovation and approaching empathy in an exceptional way. Finalists for the Viddys were just announced for all of the different award categories. You can find them here!
Time to get in shape.
Relax. We aren’t talking about the “running a mile for gym class” in shape. We’re actually talking about practicing and building up your empathy skills. Make empathy your new superpower and change the way you work and live. Joining Priscilla on The Perch is Rob Volpe, CEO and Empathy Activist at Ignite360. Rob is sharing the most impactful way forward with insight into his book, Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time.
Plain and simple, no one has a hankering for an apathetic friend, employee, boss, partner — the list goes on. Now, just because you aren’t practicing and strengthening your empathy skills now does not mean you’re inherently apathetic. Instead, think of it as an opportunity to set yourself on a path towards better connections and experiences. With empathy, we can all learn and understand more than we ever imagined possible.
Tune in to hear how Rob Volpe is solving the empathy crisis one conversation at a time.
Grab your copy of Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time! In his book, brand strategist and thought leader, Rob Volpe draws on his thousands of interviews with everyday people to illustrate the 5 Steps to Empathy™ — actions you can use to build a reflexive empathy muscle.
Check out Rob’s last podcast episode with us! https://podcast.littlebirdmarketing.com/mr-leadership-week-rob-volpe-of-ignite-360
Does your company or team (marketing, sales or dodgeball) take part in the crucial practice of briefing and debriefing? If not, please see the definition of “crucial” and then continue reading to learn how to Be Vigilant! Many companies have undergone major changes due to recent global events, this we all know, but what we often don’t consider is if these blindside adjustments were due to an issue rooted far deeper in strategy and day-to-day operations. Enter, complacency.
com·pla·cen·cy | \ kəm-ˈplā-sᵊn(t)-sē, noun: self-satisfaction especially when accompanied by unawareness of actual dangers or deficiencies
“If you ask most people in business, whether they debrief things today, most likely they'll say yes, but most people do it when things go wrong and it becomes a blame game. What we don't do, a lot of the time, is self-reflection. Debrief when things are going right. The reality is that so much of complacency is bred in success.” - Len Herstein, Author of Be Vigilant!
In this episode of Ponderings from the Perch, Priscilla McKinney brings in Len Herstein, author of Be Vigilant!, for a productive and insightful chat on how continued innovation drives top companies (we’re talking Netflix here) to lead the pack in their industry. Tune in as Len combines his 30+ years of business with his recent ventures in law enforcement to find the keys to brand marketing and lasting company success. In his book, Be Vigilant!, Len combines all his experiences to provide a detailed roadmap for individuals and organizations to stop complacency, improve performance, and safeguard the success they’ve worked so hard to achieve. Check it out here!
COVID-19 put the insights industry on an accelerated path to digitalization, much like every other industry impacted by the pandemic. Before COVID, the research industry relied heavily on in-person interviews—and they likely won’t go away—however, research has changed. The Research Technology industry, nicknamed ResTech, quickly identified the need for insights that were fast, scalable AND affordable. Now, high-quality data can be available in a matter of seconds, helping businesses make the right decisions at the right time. Joining Priscilla McKinney on the Perch is ResTech expert Marc Hubbard. Marc has 20 years of research experience from Analyst to Country Manager with various research firms and tech firms including Nielsen and Google. We told you he’s an expert, right? Living and working in the UK and US on domestic and international projects throughout his research career only elevates his status as a thought leader in the industry. Tune in to hear more about what “staying curious” means for businesses as new processes and technology propel the market research industry into the future. Priscilla is asking the important questions; Is ResTech all it's cracked up to be? Where is ResTech going? How can companies leverage it?
Make clients unignorable. That’s a pretty good basis for working in the marketing industry, right? We think so, and so does our guest on this episode of Ponderings from the Perch. Introducing thought-leader Peter Levitan, Owner, Peter Levitan & Co. So, put on those headphones, plug into your aux cord or play it over Bluetooth for your daily commute — either way, don’t miss this intriguing discussion between Peter and Priscilla on B2B marketing in the 21st century. “What in fact is that 'ideal client work' for your experience and skill set? Who would be interested in talking to you? Write down that criteria list because you can't do direct marketing of any sort without knowing who it is that you want to direct market to." -Peter Levitan With expertise working alongside the world's most recognizable brands, Peter is lending us his insight to discuss where brands fall short when it comes to working with marketing companies. Peter provides advice, coaching, and kick-ass, actionable business development strategies to advertising, digital and smart B2B companies all over the world. Peter wrote The Levitan Pitch. Buy This Book. Win More Pitches — a 'how-to' book on pitching & presenting designed to help advertising agencies dramatically improve their odds of winning pitches. Check it out.
'Tis the season to see your local Girl Scouts posted up at your favorite grocery store. It only makes sense to talk about cookies in this episode — well, maybe not those types of cookies (though a Little Bird Marketing fan favorite is Thin Mints... in the freezer). Priscilla McKinney and Ashley LeBlanc are back on the Perch to give you 3 strategies to leverage for success on social media.
With the advent of cookies, the marketing world shifted. But not like "getting comfy on the couch" shifted, more like "San Andreas fault line" shifted. And behold — targeted ads that work, and are arguably better on both ends. With Google phasing out cookies by 2023, what does the future of advertising look like? What do we, as marketers, stand to lose? What do we stand to gain?
Call it a strategy or simply a business practice, either way, corporate social responsibility has rooted itself into every industry. Should you be leveraging CSR into a social media strategy? Yes. Why? You'll just have to tune it to find out.
Leveraging micro-influencers in B2B marketing is revolutionary, but who qualifies as a micro-influencer? Employees? Customers? People trust each other considerably more than they trust brands or social media algorithms. You don't want to miss out on this easy, exponential value of leveraging micro-influencers for success.
A celebration is in order for our friends at InnovateMR! They have received a significant investment from CIVC Partners, a Chicago-based middle-market private equity firm focused on investments in the business services sector. “The big takeaway when you are looking to raise investment is to take your time and find the right partner. And I think we've really done that with CIVC their terrific company. They are a terrific group of folks that are already adding a tremendous amount of value to our business.” -Lisa Wilding-Brown, CEO On this episode, Priscilla shares a laugh and gets real about investing in growth with Lisa Wilding-Brown, CEO of InnovateMR. Lisa shares insights into her success as the recently-appointed CEO of InnovateMR. They both discuss plans for business development and growth through new investment opportunities in the fast-growing market research industry. Lisa provides priceless insight into how CEOs should guide their companies to ensure every team member maintains their purpose. Lisa Wilding-Brown has been in the industry for nearly 20 years with specialties including executive business leadership, product innovation, sampling and survey design, panel development and management, online and mobile recruitment as well as full-service mixed-mode field management across a multitude of industry sectors. In addition to her role as CEO of InnovateMR, Lisa serves on the board for both the MMRA and UTA’s Master of Science in Marketing Research. She is an active contributor to WIRexec, the Women in Research mentorship program and the Global Research Business Network. Lisa has published research related to business transformation, operational efficiency, data privacy, multicultural insights, participant engagement, online survey design, fraud mitigation and mobile best practices.
Most people can appreciate the importance of core values, but often, core values are overlooked or poorly implemented into the foundation of an organization. Though a business can change over time, core values remain constant, a sturdy backbone helping us to stay rooted and true to our beliefs. For the KJT Group, core values are always top of mind. How are you consciously and unconsciously showing up? On this episode of Ponderings from the Perch, Priscilla sits down with her good friend Michaela Gascon, President and CEO of the KJT Group, to talk about company core values, what leadership means and Michaela's new passion project, 20 Deep Winery. Someone cue infomercial king, Ron Popeil because— Wait! There's more! Priscilla and Michaela discuss everything from contagious culture to Enneagram results (and yes, the peeps at Little Bird Marketing are Enneagram advocates). Michaela shares that she is particularly looking forward to the first half of next year—tightening screws a little bit, committing to the core and building that even stronger foundation.
P.S. If you’re a wine connoisseur like us, you should check out 20 Deep Winery!
Market Research is no longer solely focused on measurement but has grown to include prediction and optimization of the impact of marketing. On today's episode, Priscilla talks with Emmanuel Probst, a brand health tracker for Ipsos and author of Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning. Emmanuel has a long-running background that combines over 16 years of market research and marketing experience with strong academic achievements. Together they pull back the curtain and reveal how brands are expecting future-proof marketing and consumers just want a little comfort in the buying process. Tune in to learn how small brands and big brands alike can harness the power of first-party data to foster one on one relationships with their clients, even when the budget is limited.
You can find Emmanuel’s book here: https://www.goodreads.com/book/show/58941508-brand-hacks
On today's episode, Momma Bird, Priscilla McKinney, and her guest, Cheskie Rosenzweig discuss a topic that often gets talked about but never seems to get resolved: Data quality. Cheskie is a Senior Research and Product Scientist at CloudResearch where his work centers around improving data quality in online research. He is also a Doctoral Candidate in clinical psychology at Columbia University. I mean, talk about being an expert in your field. Together, they discuss concepts that include the importance of blending both behavioral technical aspects of data in order to combat fraud and low-quality feedback in responses. A lot has changed since the first survey was conducted with the use of computer-aided statistical tools in 1890. One of the tools being used to combat data quality issues is SENTRY™. You can check it out here. SENTRY™ is a product that can be applied to any supplier and essentially performs an interview for each participant before they take part in a client survey. It applies both technological security checks, and also behavioral questions. It also has a lot of built-in tech features that are actually becoming more standard in the field and is used by most suppliers.
There's been a tradition in some aspects of the humanities and social science academic world of using narrative research to listen to people and discover unheard messages and ideas. Now that has crossed over into the quantitative research world. Leigh Caldwell, Partner at Irrational Agency, joins Priscilla McKinney in this episode of Ponderings from the Perch to dive deep into narrative research as it relates to behavioral science. So how does narrative research collectively bring a better understanding of consumers to the table?
Are soft skills going to be more important in the future than hard skills? Are you spending too much time networking with people who echo your own views? And what does all this have to do with networking? Find out in the episode of Ponderings from the Perch with Kingsley Aikins, CEO of The Networking Institute, and Priscilla McKinney.
The Networking Institute has worked with over 100 companies, in 30 countries, non-profits and governments as they seek to embed Networking as a core competency and an essential life skill to achieve their goals.
Growth starts with a mindset. Are you doubling down or are you taking a deer in the headlights approach? In this episode, Kristin Luck, Founder and Managing Partner of Scalehouse, joins Priscilla for a vital conversation on establishing a growth mindset for the upcoming year. Will you double down in 2022?
…the stockings were hung by the chimney with care, in hopes that the Little Bird Marketing 6th Annual Holiday Spectacular! Spectacular! podcast soon would be there. Wait no more, Clement, the moment has arrived with a highly metaphorical clatter on the lawn! In this very special year-end episode, you will hear the peeps battle it out in a game of obscure holiday trivia, witness the airing-of-grievances-style “Cold Weather/Hot Takes,” (prepare to have your sensibilities offended!) and hear Momma Bird Priscilla McKinney finally answer the question on everyone’s minds: sledding or snowball fight? Join us for all the fun stories, music and more! Happy holidays from the Peeps!!
Join Priscilla McKinney as Melina Palmer, Founder and CEO of The Brainy Business, educates us on all things in the Behavioral Economics sphere. As an expert on behavior, pricing, decision making and messaging — Melina is on the podcast for a tell-all. Get the tips, tricks and insider knowledge in this episode of Ponderings from the Perch.
Join Ashley Le Blanc and Priscilla McKinney as they break down the anatomy of a successful content marketing plan. Dive deep into blogs, emails, social media and—most importantly—implementing a system. Say goodbye to chaos and hello to sustainable lead generation.
SOAR™ is a system that will help you understand, unlock and unleash. We'll lay the framework, map out a strategy and develop the marketing actions needed to execute that strategy, ultimately creating your unique flight plan.
Have we piqued your interest? Book a consultation.
Tis' the season for shopper insights. Joining Priscilla on this episode of Ponderings from the Perch is Anne Stephenson, a shopper insights expert and founding partner at Explorer Research, a shopper insight company that helps clients develop and launch winning retail strategies grounded in shopper behavior. Tune in as Anne and Priscilla collaborate in a valuable conversation to answer the ultimate question, “What does it mean to be the best?”
Zach Frantz has come a long way since starting his own e-commerce business at age 9. Now, Zach is a successful entrepreneur with a thriving business, Wildland Coffee. Join Priscilla and Zach on this episode of Ponderings from the Perch as they discuss the value of a well-thought-out brand strategy, thriving in a competitive space and so much more.
Collaboration is truly meaningful when the system is intended for people to collaborate. We should be putting pressure on systems, not on people. Ashley Le Blanc joins Priscilla McKinney for a critical and potentially business-altering discussion regarding the benefits of a content marketing system. Utilizing a CMS provides you with a space to implement permissions and adjust access based on each user and assure your branding is consistent across emails, blogs, webpages and more. Ultimately, a CMS allows your team to collaborate in an efficient way. Learn more in this episode of Ponderings from the Perch.
Raj Manocha, CEO of Methodify by Delvinia, has played a very pivotal role in developing their research automation platform. Join Raj and Priscilla for an invaluable conversation on the ever-shifting landscape of market research and insights. BONUS: Methodify has been acquired by the Schlesinger Group — get the insider details now.
Why are your emails getting ignored? Priscilla McKinney and Ashley Le Blanc are here to give you four tangible tips to start implementing right now. From personalization to optimization, they're here to help you make sure you get the results you want and more from those marketing emails.
Join Priscilla McKinney and Ashley Le Blanc, sexy, sickly voices and all, to discuss ways to make your website better than great. Working on your website can be a slow and steady process. It is important to remember not to change everything all at once, all the time, but to troubleshoot what might be working and what isn’t in a methodical manner. Priscilla and Ashley urge you to ask these questions: Is my website relevant? is it optimized? is it easily navigable? This episode of Ponderings from the Perch will assist you in getting your website in tip-top shape.
In this special episode, we’re stoked to share with you an exclusive recording from the recent Insights Marketing Day in Chicago.
Listen in to an amazing Q&A panel on all things Marketing with:
Priscilla McKinney, host and CEO of Little Bird Marketing Andy Crestodina, Co-Founder and Strategic Director at Orbit Media Studios Jamin Brazil, Host of Happy Market Research Podcast Emily Soccorsy, CEO and Co-Founder of Root + River
Enjoy!
InnovateMR has been undergoing some major changes and now, there's a new CEO in town. Lisa WIlding-Brown has stepped into the role as Chief Executive Officer with nearly 20 years of industry experience under her belt. Lisa has a passion for building strong relationships and a relentless mission to drive innovation and efficiency. Tune in for a chat between fellow female leaders and Girl Bosses in this episode of Ponderings from the Perch.
Let's take a break from market research and talk about humanity. Whether in the workplace or life in general, some of us are suffering. This may present itself as burnout, anxiety, phobias or even depression. Ultimately, it's a signal — a call for change. Join licensed psychotherapist Katja Cahoon and Momma Bird, Priscilla McKinney, in this episode for a vital discussion on stigma, shifting perspectives and understanding the call for change.
You can find more from Katja Cahoon on Youtube
Nihal Advani joins Priscilla McKinney to help you bridge the gap between quantitative and qualitative research. Tune in now to hear Nihal's secrets for attaining "deep qual" in market research. You'll want to hear how this Founder & CEO of QualSights successfully built his company up to be the #1 fastest-growing market research company.
Ready to get behind the curtain of marketing? On this episode of Ponderings from the Perch Priscilla McKinney discusses how to refresh your client persona. “Like real humans, buyer personas are not stagnant.” It is important to update your persona on a regular basis. This does not necessarily mean starting from scratch, but instead updating the base motivations, the persistent problems, and pressing issues your customer is facing. “This is about developing incredible empathy toward your best client.” Eighty-two percent of companies that have a buyer persona come to market with a clear value proposition. If you want success, you’re going to have to do the work of ideal buyer personas. Are you ready to put in the work to make your business the best it can be? If your answer is yes, this episode will help you get going on the right track.
Insights are valuable for the past and present landscape of a business, but what about the future? That's where Global Foresight Leaders steps in. Join Priscilla Mckinney and Jo Lepore in a vital discussion of collaboration, competition and pivoting for change.
In this episode, Priscilla gets into the nitty-gritty of marketing — search engine optimization. Is your traffic stagnant? Are you seeing contact conversions? Tune in now for red flags that should spark the revision of your SEO strategy + quick tips to help your business make that pivot.
In this episode, we welcome the founder of Curiosity Tank, Michele Ronsen, to the Perch. As a professionally trained graphic designer and design strategist, she provides expertise in facilitating connections through design and user research, user-centered design, UX strategy and innovation acceleration. Tune in now to hear how a jumbled mess of terminology evolved into a comprehensive glossary for the UX industry. Find the evolving, interactive glossary of UX research terms here: UX Lexicon | Curiosity Tank
According to HubSpot, about 50% of marketers confess that they do not have a clearly defined marketing plan. Of that 50%, how many plans actually deliver the desired results? Your content marketing plan should ensure that your goals are aligned with your values. Let's start with the basics.
In this episode, Priscilla welcomes Disney Park's Manager of Consumer Insights, Maya Kantak, to the Perch. As a second-generation researcher, Maya volunteers her insights and unique history to bridge the education gap for anyone breaking into the market research industry. Tune in to hear how she actively pushes the industry forward and toward realizing a better, more inclusive future.
Go a step beyond in your treatment of your ideal buyer in mind with help content that focuses on their needs. It’s the platinum rule! In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney describes the best ways she supports her personas and follows the mantra #alwaysbehelping.
Join Ziba Goddard and Priscilla McKinney in this lively fireside chat from GreenBook's IIeX Behavior 2021. Ziba discusses the ways that businesses have changed their response to BeSci, the challenges she's faced, and how she is using her research to support vulnerable customers.
Need a ride? Call Lyft. Need UX research? Call Zoë Glas! Zoë leads research for Lyft’s Rentals team. While a lot of her day is research, a surprising amount of her job is devoted to advocating for and pushing the real business impact of UX research. A large part of that implementation involves diversity in the research process. By bringing in a wide range of genders, backgrounds and career paths Zoë has found her research solutions are pushed to the next level. In this episode of Ponderings for the Perch, Zoë discusses her top UX research tip: get everyone involved!
Search Engine Optimization and Pay-Per-Click are two significant buzzwords in the marketing industry. Priscilla McKinney and Ashley LeBlanc go in-depth with the pros and cons of implementing each process in your business strategy. Make sure you’re getting the most out of your time AND money — find the balance in your content marketing strategy.
Momma Bird Priscilla McKinney welcomes the CEO of Data-Mania Lillian Pierson to the perch to discuss how to take intangible ideas and put them into a rock solid plan into a product that sells. In addition they speak on the dividing line between those who understand the science of data science and those who understand actually how to communicate the value and apply that science for practical applications. Lillian Pierson Linkedin Profile: https://www.linkedin.com/in/lillianpierson QUIZ: Data Superhero Quiz • Data-Mania, LLC DATA STRATEGY ACTION PLAN: Data Strategy Action Plan • Data-Mania, LLC
You can tell a lot about Kay Basi from the leader she finds the most inspiring, Malala Yousafzai. Malala’s ideas of seeing value in others despite their differences and a strong commitment to education bleed over into Kay’s goals for her personal and professional life. Through her position as Chief Strategy & Marketing Officer at Leaderology, she approaches every initiative and conversation as an opportunity to bring out the fearlessly authentic leader in those around her, regardless of age, gender, occupation or shoe size. She’s seen many qualities in those leaders grow through the hardships of the pandemic including the strategies used to support those leaders. So what does it take people – and companies— to invest in Fearlessly Authentic Leadership? Find out in this episode of Ponderings for the Perch.
As 2020 pushed consumers in-home and online the rest of the world was forced to follow suit. Established brands struggled to adjust, but new businesses stopped before they even started. Enter Dana Kim, CEO of Highlight, who had just founded her business for market research product testing with showcase vending machines. Undeterred by the challenges of the future, she harnessed her entrepreneur spirit to pivot into in-home product insights through curated discovery boxes. These boxes help brands bring their products to their consumers in a fun and interesting way. Since she made the pivot she has continued to grow Highlight, serving national companies like Mondelez, Nestle, Purell, and more. Dana Kim's Company Website: http://letshighlight.com Dana's Linkedin: https://www.linkedin.com/in/dana-kim-44920135/
We’ve all heard the saying, “Life is about the journey, not the destination.” Why would marketing be any different? In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and co-host Ashley Le Blanc discuss the importance of the buyer’s journey and how it can affect business growth. They demonstrate how helpful content is the best solution and why simply pushing your business isn’t always enough to make the sale. After all, In tandem with your ideal buyer persona, creating content with all stages of the buyer's journey in mind can multiply ROI by 13. So stop hesitating and come along for the journey! Looking to build your own persona? Check out our free resource here: Buyer Personas - Little Bird Marketing
As founder of Dialsmith Lillian Labs, David Paull's experience lives at the intersection of sales, marketing, and research. Dialsmith’s technologies are used globally to capture real-time opinions—moment by moment—to understand people’s motivations and predict their behavior. David couples that with qualitative research and his own Behavioral Storytelling framework to build concepts, products, & messages that stick. David and his team have helped media companies and consumer product giants test and refine their products; from concept testing and product development to content research.
LinkedIn URL: https://www.linkedin.com/in/davidpaull/
Resources: Pragmatic Marketing Framework for https://lillianlabs.com/2021/01/29/market-research-with-pragmatic-marketing/ https://littlebirdmarketing.com/buyer-personas/ https://info.littlebirdmarketing.com/ideal-client-personas
Error alert! Error alert! Is your website built to push your business forward? In this episode, Momma Bird Priscilla McKinney and Ashley Le Blanc list out the top mistakes they see b2b businesses make on their website most frequently. When your website is confusing or outdated it creates a domino effect which ultimately costs you time and money. These tip help guide you to a website which works with you and not against you. For more website tricks check out our Blog 8 Steps You Forgot When Optimizing Your Web Pages.
Test Your Website Load Speed: https://developers.google.com/speed/pagespeed/insights/
Errol Doebler’s past career serving as a Surface Warfare Officer, Navy SEAL and as an FBI Special Agent/FBI SWAT Operator have not only left him with a decorated resume but a deep understanding of leadership. Owner of Leader 193 and author of The Process, Art, and Science of Leadership, Errol pulls his experience on the battlefield to the boardroom and beyond. He discusses what he considers the main pillars of leadership with Little Bird Marketing’s Mama Bird, Priscilla McKinney, and how individuals can implement them in any area in their life. With his process for taking on leadership, whether in the office or at home, it’s MISSION ACCOMPLISHED.
Reach out to Errol Doebler on Linkedin Website: leader193.com Order Errol Doebler's Book - The Process, Art, and Science of Leadership
There’s no doubt, the spirit of giving is strong in the market research industry. Look no further than Insights Marketing Day which brought together over 150 market research community members for collaboration and learning. This combined effort involved many companies, including three that went the extra mile in support of the event. Industry leaders Anne Brown of Gazelle Global Research, Kristin Luck of Scalehouse and Brian Peterson of EMI Research Solutions continuously step up to the plate with time and resources to push market research forward. In this week’s podcast, they break down their motivations for Little Bird Marketing’s Momma Bird, Priscilla McKinney, on why it’s so important to help the industry flourish and what it means to them to, “put your money where your mouth is.”
Podcast Guests: Kristin Luck, CEO and Founder of Scalehouse Founder of Women in Research (WIRe) https://www.linkedin.com/in/kristinluck/ Scalehouse is a growth strategy consulting firm which helps businesses scale and grow. They also provide investing banking services. Anne Brown, CEO Gazelle Global Research https://www.linkedin.com/in/anne-brown-6b80aa9/ Gazelle Global Research is a Market Research hub operating globally in all aspects of data collection for over 25 years. Brian Peterson, Digital Marketing Director / Producer of Intellicast at EMI Research Solutions https://www.linkedin.com/in/brian-peterson-923ba41b/ EMI Research Solutions is an online sample and MR consultancy. They provide an unbiased sample landscape and a blended panel for the best representative data.
Show Links: Brian Peterson reference to The Sample Landscape https://emi-rs.com/the-sample-landscape/ Insights Accelerator Checklist from Gazelle Global: https://info.gazelleglobal.com/the-global- research-operations-checklist Kristin's blog: https://blog.scalehouse.consulting/ Women in Research: https://www.womeninresearch.org/
These women mean serious business! Priscilla McKinney, Michelle Billionis, Stephanie O'Connor, Carrie Richardson and Melody Savley share their leadership lessons with 417 Magazine in this tell-all Q&A. From meaningful moments in their career development to challenges and future plans, each woman offers her unique experience and perspective to inspire others. 417 Magazine Panel Members Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing https://www.linkedin.com/in/priscillamckinney/ Michelle Billionis, Owner, Co-Owner Coffee Ethic, The Cherry Picker Package + Fare https://www.linkedin.com/in/michelle-billionis-042aa375/ Stephanie O'Connor, Vice President - Chief Information and People Officer at City Utilities https://www.linkedin.com/in/stephanie-o-connor-4b07493/ Carrie Richardson, Executive Director of Leadership Springfield https://www.linkedin.com/in/carrie-richardson/ Melody Savley, Co-owner and Chief Pharmacy Officer of Alps Pharmacy https://www.linkedin.com/in/melody-savley-83713468/ Logan Aguirre, Publisher at 417 Magazine https://www.linkedin.com/in/logan-aguirre-b1587570/
In this episode, Priscilla McKinney invites three of her fellow podcast hosts Zontziry Johnson, Jamin Brazil and Adam Jolley to discuss how competitors can work together to raise the bar. Pulling from their own podcast experiences, each describes the necessity to collaborate as professionals and how working together helps impact the market research industry around them.
Little Bird Marketing CEO Priscilla McKinney talks with January Khoshnood, Senior Vice President Research Solutions at Screen Engine/ASI about how finding her own path to success in male heavy organizations and how transitioning into a new position during COVID allowed her to determine what her focus would be moving into the future. About January Knoshnood Accomplished results-driven leader, proven in cultivating high-performing cross-functional teams and strategically leveraging relationships while focusing on the bottom line and transforming business models to create scalable ongoing impact. Unique ability to relate to and create collaborative relationships throughout the organization. Proud builder and developer of strong relationships throughout my career and professional life. Twitter Username: @januarysk LinkedIn URL: https://www.linkedin.com/in/januarykhoshnood/
In this episode, Priscilla McKinney and Ashley Le Blanc provide practical and actionable tips to celebrate your achievements and gratitude on LinkedIn. Many people don't like to 'brag' on themselves and feel uncomfortable shining a light on their own accomplishments, especially on social media. Priscilla and Ashley share ideas to change your thinking about how you connect with other professionals on LinkedIn and how you can best acknowledge your own work while sharing in your success with others who influenced your career. Connect with Priscilla on LinkedIn Connect with Ashley on LinkedIn Sponsors: Are you conducting global research or marketing your brand to a multilingual audience? Reach out to Multilingual Connections for translation, transcription, voiceover and subtitling services in over 75 languages. Linguistic accuracy meets cultural nuance meets friendly and responsive service. Request a quote and mention “Little Bird Marketing” to get $100 off your first project at mlconnections.com.
Carlos Martinez, Fieldwork’s Executive Vice President, is no stranger to constantly evolving realm of technology. Since 1995 he has paved the way in IT for Fieldwork, and in that time, he has seen many trends come and go. However, 2020 was a whole new level of change. Never before has everyone had to become their own technology experts. In this episode, Momma Bird Priscilla McKinney and Carlos reflect on how communication has developed in the field of market research and beyond since last year. They discuss Fieldwork’s major adjustments and their effect on respondents, clients and even their internal team. But last year wasn’t all gloom and doom. Along with these challenges came amazing growth in Fieldworks current technological endeavors, such as Fieldwork Webwork and their online database. But this shift has left people yearning for more, and Carlos knows exactly what is missing—the human connection.
Little Bird Marketing's Momma Bird Priscilla McKinney welcomes Julia Eisenberg to this week's podcast to discuss a multitude of topics including WIRe (Women in Research) and working through change, acquisition and re-branding in a COVID environment. Julia Eisenberg serves as Senior Vice President at Aspen Finn (formerly Insights for 20|20). In this role she manages an incredibly smart group of strategic thinkers and is happiest when helping her team and clients use insights to drive growth. Julia has 16 years of experience working and learning in the industry – first on the client side for Gap and Crocs and more recently on the supplier side, which led her to 20|20. Outside the office, you’ll find Julia spending time with her family, enjoying the Rocky Mountains and supporting the arts in Denver.
Julia Eisenberg LinkedIn : www.linkedin.com/in/julia-eisenberg-b6640a7
Momma Bird Priscilla McKinney is joined by Lisa Wilding Brown, Chief Research Officer at Innovate MR who is currently running for ESOMAR Council. She has a successful 18 year track record developing research communities and panels. She is a proud advocate and member of Women in Research (WIRExec), the Multicultural Insights Collective, inaugural member of the Insights Associations’ Laureate Program and recipient of the Global Research Business Network’s Participant Excellence Program. Her specialties include:
Consumer, B2B & Healthcare Research
Mobile Best Practices & Technology
Online & Mobile Panel Development & Publisher Recruitment
Quality Best Practices & Fraud Mitigation
Sample Replication & Frame Development
Multicultural Insights
Loyalty & Retention Strategies
Gamification & Social Sharing
Global Incentive Fulfillment (200+ reward partnerships managed)
Global Sweepstakes Law
Community/Panel Development
Operational Efficiency
Survey Design (CATI, Online & Mobile)
Quant & Qual
Contract Negotiation
Marketing & Promotion
Teambuilding & Training
Cost-Reduction Strategies
Online & Mobile Privacy Law (GDPR, CCPA, COPPA etc.)
Competitive Benchmarking
DIY Sampling Technology
Profiling
Client Development
Priscilla is joined by Kristin Luck who is currently campaigning to be the next president of ESOMAR, a global membership organization for market, social, and opinion researchers. ESOMAR works globally to ensure that the insights industry continues to be able to collect data in an ethical and socially responsible manner, evaluates new methods of research, and takes steps to preserve the longevity of the industry. Kristin, founder and managing partner of Scalehouse, serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double and triple digit growth. Kristin is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $225 million. She is also passionate about supporting founders in international markets execute their entry into the U.S. Kristin also regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. She is consistently ranked as one of the top 100 sales and branding experts to follow on Twitter.
This episode is an insightful conversation between Mama Bird Priscilla McKinney and the Global Senior Director of Insights at Mars Wrigley Michelle Gansle. Having met through Zappi, an insights vendor, Michelle and Priscilla began to collaborate with other big brands in the industry as professionals sharing best practices and helping each other more effectively answer the changing needs of today's consumer. They discuss how working in a collaborative effort changed the way they do other things in their professional life. They also discuss how they stay current with all of the changes in the industry, digital path to purchase, the erosion of brand loyalty, eco-friendly initiatives, diversity and inclusion, and a number of other topics LinkedIn URL: https://www.linkedin.com/in/michelle-gansle/ Mars Wrigley Website URL: www.mars.com Twitter Username: @mgansle
Looking back in the not so distant past, agencies were told they couldn’t survive without print, billboard and TV ads. Now, there is not a company in existence who doesn’t take social seriously. But that doesn’t mean they are using it effectively, or are even convinced of its scalability or power for brand influence. In this episode, Momma Bird Priscilla McKinney and Ashley Le Blanc take a deep dive into the magical, mystery of digital transformation and what it means for you and your social media strategies and presence in the ethernet. Digital transformation offers unprecedented scale.. With 7.9 billion people in the world 'scale' has to be the first consideration for brands. Does your company have a proprietary platform that is used by 3.96 billion users? Platform building is an essential conversation when it comes to brand influence. Social media is considered by most as “leased land” and is different than your own proprietary platform. Your owned platform could include your website, podcast, syndicated articles of thought leadership, or even when people walk into your office. These are all places you own and manage where you can actively engage with an audience. So, are your owned places enough to sustain AND grow your business? According to CEB, customers are now at least 57% of the way through their buying decision before they contact a company. This means their due diligence has been done largely on their own. Guess where that due diligence is taking place? Websites, articles, reviews and the court of public opinion, also known as social media. Effective use of social media brings people to your website where now you have more control of their experience. So the question then becomes once they hit your website, can you show undeniable value enough for them to give up their anonymity and allow you to more personally drive their experience and nurture them through their buyer’s journey. There are a lot of people out there selling tips and tricks for social prowess. There's nothing wrong with that, but you all get the messages they create as a result of incredibly unenlightened mindsets. To succeed in social, you have to change your mindset. You have to understand what it is and be digitally transformed. LinkedIn especially and this is especially relevant to you in a B2B world. Cleaning up the space for the party is like cleaning up your profile. Show you care and quit making it hard for people to understand who you are, what you do, how you uniquely do it, why you do it and what you stand for. It shouldn't be a chore to get to know you. Yes, be yourself, but be the best version of yourself - the one fit for consumption. Priscilla’s LinkedIn is: https://www.linkedin.com/in/priscillamckinney/ Ashley’s LinkedIn is: https://www.linkedin.com/in/ashleymariahleblanc/
Julie Kurd is a bold and big picture thinker. At CMB she leads enterprise relationships as they serve Fortune 500 companies for bigger business impact. Together with her clients they dream, explore and design studies to help transform brands, inspire advocacy and create positive and lasting change. She is a number one fan of Ponderings from the Perch and avid follower of many industry podcast including Adam Jolley and Adam Dietrich's The R.I.D.E Podcast https://podcasts.apple.com/us/podcast/the-ride-podcast/id1508085519 Sima Vasa's Data Gurus https://podcasts.apple.com/gb/podcast/data-gurus/id1351574994 Jamin Brazil's Happy MRX Podcast https://happymr.com/ Zontziry Johnson's MRXplorer http://www.mrxplorer.com/index.php/author/zontziry/ AJ Kieran's 16 oz Canvas https://www.16ozcanvas.com/podcasts and many more... Join us for this name dropping romp through what it means to collaborate meaningfully and bring out the best in ourselves, in our clients and in our colleagues. This episode includes a challenge to you, our audience to connect with all people mentioned here and see what you can do to make their professional life better, more meaningful and connected. Names have been listed here with LinkedIn links to make this task easy. You have no excuse. Adam Jolley https://www.linkedin.com/in/adamjolley/ Adam Dietrich https://www.linkedin.com/in/adam-dietrich/ Sima Vasa https://www.linkedin.com/in/simavasa/ Jamin Brazil https://www.linkedin.com/in/jaminbrazil/ Zontziry Johnson https://www.linkedin.com/in/zontziry/ Janet Standen https://www.linkedin.com/in/janetstanden/ AJ Kierans https://www.linkedin.com/in/akeirans/ Patrick Olszowski https://www.linkedin.com/in/patrickolszowski/ Kristin Luck https://www.linkedin.com/in/kristinluck/ Cait Wilson https://www.linkedin.com/in/caitwilson/ Criss Corchard-Keeler https://www.linkedin.com/in/criss-corchard-keeler/ Madeline Warren https://www.linkedin.com/in/madeline-warren-31539577/
Ponderings from the Perch frequently highlights a need in the marketing and market research industries for dynamic change to meet the growing digital needs of brands. In this episode, host and Momma Bird Priscilla McKinney and Alex Hunt, CEO of Behaviorally discuss an exciting rebrand which accentuates a digital-first strategy for Behaviorally.
On today's episode Host and Momma Bird at Little Bird Marketing Priscilla McKinney has a lively and engaging conversation with the co-founders of Root and River, Emily Soccorsy and Justin Foster as they explain the concepts of intrinsic branding, ethical marketing and what great brands look like in 2021. They also discuss their book, 'Rooting Up Essays on Modern Branding' which brings a compelling blend of leadership doctrine, spiritual intelligence and practical marketing advice intended to inspire and inform in new but timeless ways.
About Root and River Working in concert with the marketing leaders or CEOs, and incorporating the leadership team in a brand discovery Root Sessions, Root and River acts alongside the marketer-in-chief and their teams. Through the phases of Language, Infrastructure and Amplification, these three components make up a brand strategy that becomes a bedrock of confidence and clarity while remaining flexible to new realities and opportunities.
In this episode, host and Momma Bird Priscilla McKinney talks with 3 second-generation market research professionals about their experiences growing up in the market research space. Listen as Belinda Brown of Gazelle Global, Colson Steber of Communications for Research and Ag Access and Kai Fuentes of Ebony Marketing Systems share their unique perspectives, ranging from an immediate calling as a “born researcher” to slowly developing their own motivations to follow in their parents’ footsteps. Tune in to learn about Gazelle Global’s greatest strength, the timing of Colson’s leap into entrepreneurship, Kai’s childhood foray into mall intercepts, and why each of the guests thinks the future of market research is bright. Video podcast available!
The holidays are upon us, so that definitely means it’s time for the 5th Annual Little Bird Holiday Spectacular Spectacular podcast! If you thought little old cursed 2020 could deter us from the best nest tradition, you thought wrong, kittens. For your entertainment, we have made the implausible plausible.
This very special episode is all about the treats - Christmas cookies, savory snacks and decadent drinks! The peeps opened their family recipe vaults and hand-selected the very best to share - leading to the creation of Recipes from the Roost. But in this episode, you get to hear all about what makes those recipes so special.
Let’s get real for a second: Father Christmas is TIRED of your same-old milk and plate of cookies year after year. You gotta diversify! Keep things fresh! Why not leave Santy a plate of chocolate stars with a side of homemade hot cocoa? Or maybe some holiday stuffing and an orange thyme old fashioned? Doesn’t the man with all the toys deserve a little better? [“In the Arms of an Angel” is now playing in the background. I’m not crying, you’re crying!] ADDITIONALLY, host and Momma Bird Priscilla McKinney calls in an elite squad of seasonal sleuths to crack some of the holiday’s biggest mysteries. Listen in as Kristin Luck, Sarah Kotva, Lisa Wilding Brown and Adam Jolley weigh in on the ever-mysterious figgy pudding, then chill out to exceptionally choice McKinney clan tunes, and finally, place your bets on which of the peeps have actually tasted fruitcake. We’ve got a five spot on St. Onge!
From our nest to yours, we wish you a Merry Christmas!
In this episode, host and Momma Bird Priscilla McKinney breaks free with author, entrepreneur, and thought leader Jon Bostock. Bostock’s career is living proof that positive change in business can be both fun and effective. Their discussion about Jon’s newest business, Truman's, covers everything from the inspiration of a good barista and the semantics of the word “duty” to recognizing the opportunity for innovation in industries and the legacy we leave through our professional journey. As co-founder and CEO of Truman’s Bostock has developed a line of revolutionarily eco-friendly refillable non-toxic cleaners.
Jon’s book, "The Elephant's Dilemma: Break Free and Reimagine Your Future at Work," is a compelling work that urges anyone currently feeling stuck (professionally or otherwise) to take the leap and find a way innovate today.
Footnote: It has been speculated by some that Priscilla is trying to surreptitiously get Queen songs stuck in people’s heads. We want to break free from these lies. God knows, God knows we want to break free!
Originally broadcast on the Intellicast Podcast: On today’s episode – the last one of this year – Brian Lamar and Producer Brian give a recap of Insights Marketing Day. It kicks off with a review of the Podcast panel, featuring Z Johnson, Jeffrey Hayzlett, Producer Brian, and Adam Jolley. Producer Brian talks about the focus of the discussion, the tips each of the panelists gave, and the different perspective each panelist provided to the attendees. Next Producer Brian gives some of his key takeaways from Insights Marketing Day, along with some of his favorite sessions. If you missed Insights Marketing Day, you’ll want to tune in!
Calling all market research lovers! In this episode, Little Bird Executive Director and co-host Ashley Le Blanc and Insights Association CEO Melanie Courtright discuss why the industry needs you to be a part of the movement. After a momentous year of changes, Melanie breaks downs the lessons they’ve learned from 2020 and turns her eyes to the future of insights, research, and data analytics. As 2021 continues the trend of change Melanie and her team are taking on legislation, shaking it up with new events, and navigating the evolving language of the industry. With so much on the horizon, there’s never been a better time to be a part of the Insights Association family. The Insights Association helps its members create competitive advantage. Their revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable members to thrive in an evolving industry and drive business impact.
In this episode, Little Bird Executive Director and co-host Ashley Le Blanc talks with Juliana Wood, Director of Certifications at the Certification Institute for Research Quality (CIRQ). Juliana’s diverse background includes marketing and PR in the publishing industry, Educational Program Management at the National Information Standards Organization (NISO), and the Healthcare Businesswomen’s Association. In her current role, she oversees the certifications for CIRQ, a wholly owned subsidiary of the Insights Association that serves the insights and data analytics industry across 75 countries. Her work at NISO allowed her a full view of the process at the heart of standards creation, and her work with CIRQ allows her to act as a guide for businesses interested in fostering more reliable results and less rework - a blueprint of requirements for best practices in the industry. Juliana describes the training and certification process as a good marathon that results in adherence to standards that are globally recognized. SPONSORS: Looking for a research partner to handle the details of your next project? In person, or virtual, Fieldwork has been a leader in world-class marketing research services and facilities since 1980. As market research has expanded from the standard focus group to incorporate other methodologies and technologies, Fieldwork has expanded right along with it. With 15 facilities nationwide, and sophisticated global recruitment services, their detail-oriented staff partners with you to achieve great insights. Focus on the research. Fieldwork will do the rest.
In this episode of Dear Priscilla, Momma Bird/CEO Priscilla McKinney answers not one, but two questions about networking during remote events. Question 1: Dear Priscilla, From years of going to industry conferences I have a lot of colleagues to draw from and interact with on LinkedIn. This helps me start great conversations, which in turn increases the reach of my posts. But, I feel I'm just talking to colleagues and these efforts don't seem to make their way into the view of the prospects I'm trying to reach. How can I get better engagement on my posts from those I would consider to be prospects - who I would like to do business with? Question 2: Dear Priscilla, I am listening to your conference fatigue episode and I was hoping you could answer that same questions about how to use conferences to your best advantage specifically for people who are starting NEW in their position. Whether they are starting their first job, or transitioning - at this time in-person meetings are not possible, so how can we form new relationships remotely and how does that figure into the conference fatigue conundrum? Check out the full episode to learn more!
In this episode, host Priscilla McKinney talks with Tiama Hanson-Drury, Executive Vice President of Product and EVP Partner for Diversity and Inclusion at Dynata. They discuss the creation of customer-centric products and solutions, including a mindset shift that Tiama utilizes to create products that walk the line between being bespoke and being reusable. Priscilla and Tiama discuss their involvement with and appreciation for Women In Research, and Tiama tells about her work with diversity and inclusion with Dynata: “Diversity and inclusion drives better ideas in the room. It drives better voices at the table. It drives better ways of looking at a way to solve a problem, or even saying, ‘Hey guys, you’re focusing on the wrong problem. The real issue is over here.’”
SPONSORS Insights Marketing Day is back! This 1-day virtual event features must-have marketing expertise for market research companies. Get tips and tools from industry leaders, and leave informed and inspired! Visit insights-marketing.org and use the code PERCH for 20% off your ticket price. All car enthusiasts know the name Meguiars! From soap to wax, they’ve been polishing the world’s planes, trains and automobiles for more than 110 years. As one of the world’s leading surface care product companies, Meguiars provides car-crazy enthusiasts an opportunity to express their utmost pride with their vehicle and overall passion for the car hobby. Check them out at meguiars.com.
Bigfoot. Nessie. The Squonk. Some myths persist because they’re too compelling to let go. Other myths, on the other hand, are dumb and should vanish completely (like any concrete evidence of those first three.) It’s time to debunk three email marketing myths. In this episode, semi-pro myth busters Priscilla McKinney and Ashley Le Blanc tackle three persistent yet misguided beliefs about email marketing. Preview time! Email marketing is dying Email is still one of the most trusted forms of communication, and one of the strongest performing media buys. Open rate is the most important metric While open rates are a valuable metric, they are not the only defining factor of an email’s success. Unsubscribes are a cause for concern Unsubscribes in mass quantities might warrant further investigation, but generally having a user unsubscribe has saved you time in list cleaning - which you should be doing! Listen to the full episode to get facts, stats, and way more information about these common email misperceptions. What else? Oh yeah, Ashley needs a podcasting nickname. It needs to be bird themed. It can’t be Little Bird (taken), Momma Bird (taken) or Big Bird (not taken, but seriously wtf.) Anything else is up for consideration. Hit her up on Twitter @ashleyleblancc Also check out Val Geisler's Twitter feed for some amazing email wizardry! Val will be a speaker at Insights Marketing Day 2020. Also also check out Little Bird's 9 Reasons People are Ignoring your Emails! SPONSORS Insights Marketing Day is back! This 1-day virtual event features must-have marketing expertise for market research companies. Get tips and tools from industry leaders, and leave informed and inspired! Visit insights-marketing.org and use the code PERCH for 20% off your ticket price.
Looking for a research partner to handle the details of your next project? In person, or virtual, Fieldwork has been a leader in world-class marketing research services and facilities since 1980. As market research has expanded from the standard focus group to incorporate other methodologies and technologies, Fieldwork has expanded right along with it. With 15 facilities nationwide, and sophisticated global recruitment services, their detail-oriented staff partners with you to achieve great insights. Focus on the research. Fieldwork will do the rest.
As Will Rogers famously said, “The farmer has to be an optimist, or he wouldn’t still be a farmer.” In this episode, host and Momma Bird Priscilla McKinney talks with Colson Steber, Co-CEO at both Communications for Research, Inc (CFR) and Ag Access. They talk about agricultural research and how Ag Access has created an insights community specifically centered around a highly specialized sector that includes crop growers, livestock producers, feed mills, veterinarians, and more. “I joke that I spent the first eight years of my time at CFR convincing people that we could do more than ag. And now we’re leaning back into our niche, we can definitely be the experts on how to accelerate access to market,” Steber says, adding, “Everything from ingredient companies that sell back into large chemical companies, as well as user experience designers doing ag and precision ag tech all need research now, and that has widened the base of people that can draw on our services.” Additionally, Priscilla and Colson discuss remote work, content creation, priority development and continual self-improvement.
SPONSORS Insights Marketing Day is back! This 1-day virtual event features must-have marketing expertise for market research companies. Get tips and tools from industry leaders, and leave informed and inspired! Visit insights-marketing.org and use the code PERCH for 20% off your ticket price.
Multilingual Connections Are you conducting global research or marketing your brand to a multilingual audience? Reach out to Multilingual Connections for translation, transcription, voiceover and subtitling services in over 75 languages. Linguistic accuracy meets cultural nuance meets friendly and responsive service. Request a quote and mention “Little Bird Marketing” to get $100 off your first project at mlconnections.com. All car enthusiasts know the name Meguiars! From soap to wax, they’ve been polishing the world’s planes, trains and automobiles for more than 110 years. As one of the world’s leading surface care product companies, Meguiars provides car-crazy enthusiasts an opportunity to express their utmost pride with their vehicle and overall passion for the car hobby. Check them out at meguiars.com.
Simply put: Your website matters. Like really matters. In a digital world, it’s where people meet you - it’s your first impression to your future customers. But before you type in your URL and start auditing your website’s appearance, let’s talk about the metrics you should be tracking to evaluate performance. In digital marketing, data is how we track progress and make informed decisions. From determining your marketing budget to the details of your next campaign, your marketing metrics guide the way to success. Having a deep understanding of where you truly are and where you want to be will dictate how you get there. Looking at your metrics and insights provides deep insights into what is working and what isn’t. Why is tracking numbers important? Here’s a truth bomb: Numbers don’t lie. It’s actually the opposite – they uncover truth. We don’t track numbers for the sake of numbers. Metrics are valuable, but only as valuable as the action they inspire. Often organizations blindly measure industry-recognized metrics and then become paralyzed on what should happen next and how to turn those metrics into trackable KPIs. In this episode, Momma Bird/CEO Priscilla McKinney and Executive Director Ashley Le Blanc share their top 3 picks for WHICH metrics you should be focused on.
SPONSORS: Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more! Insights Marketing Day is back! This 1-day virtual event features must-have marketing expertise for market research companies. Get tips and tools from industry leaders, and leave informed and inspired! Visit insights-marketing.org and use the code PERCH for 20% off your ticket price.
Goodbye competition…Hello collaboration! 2020 has been full of learnings, but if we’ve benefited anything from this year, it’s this new mantra - “the only way forward is together.” In this video podcast, Momma Bird and CEO of Little Bird Marketing, Priscilla McKinney, is joined by Sarah Kotva of Fieldwork, Melanie Courtright of Insights Association and Lisa Wilding-Brown of InnovateMR. The group talks about leaving behind the mentality of scarcity and how doing good for more people - even your competitors - can work in your favor strategically. This special video podcast is available to view here! Each one of these insights powerhouses shares how they collaborate with colleagues outside their companies - sharing the pitfalls and benefits. Want to take part in moving your industry forward? Tune-in for collaboration tips. A bit about our guests: Sarah Kotva, Vice President at Fieldwork Sarah is a proud Fieldworker. Her day-to-day includes connecting the dots for clients and ensuring site visits and projects run smoothly across their 15-locations across the nation. Fieldwork is a company created by researchers for researchers with state-of-the-art focus group facilities, qualitative respondent recruitment, online qualitative platform for remote research and global project management services. Melanie Courtright, Chief Executive Officer at Insights Association As CEO, Melanie leads the Insights Association, the leading voice, resource and network of the marketing research and data analytics community. The Insights Association helps its members create competitive advantage by investing in quality standards, legal and business advocacy, education, certification and direct support that enables its members to thrive in an evolving industry and drive business impact. Lisa Wilding-Brown, Chief Research Officer at InnovateMR Lisa is a motivated and personal business professional with 2 decades of experience developing research communities and panels. She has a talent for quickly mastering technology and innovative approaches which foster customer loyalty and retention. She routinely collaborates with industry organizations, competitors, and clients alike - all in pursuit to improve the industry and accelerate innovation for mutual benefit.
Sponsors: Multilingual Connections Are you conducting global research or marketing your brand to a multilingual audience? Reach out to Multilingual Connections for translation, transcription, voiceover and subtitling services in over 75 languages. Linguistic accuracy meets cultural nuance meets friendly and responsive service. Request a quote and mention “Little Bird Marketing” to get $100 off your first project at mlconnections.com. Gazelle Global Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Their team is ready to lend their expertise to complete projects to your specifications today. Visit their website to learn more!
Over the past couple weeks, a whole bunch of people have thought they accidentally opened the wrong app when they noticed a “Stories” button at the top of their LinkedIn feed. “Ope, accidentally got Instagram, dang thumbs,” they muttered and then headed over toward LinkedIn ONLY TO REALIZE THAT THEY WERE IN LINKEDIN ALREADY! As with any new feature, LinkedIn Stories opens a lot of questions for users. Both pros and noobs have asked, “Should I upload a photo of these pancakes I made?” or Should I post a video of myself lip syncing to my Jock Jams playlist now?” << That never happened, and the answer is no. In this episode of Dear Priscilla, Momma Bird/CEO Priscilla McKinney and Executive Director Ashley Le Blanc discuss LinkedIn’s new Stories feature, and what it actually means for the average LinkedIn professional. According to LinkedIn’s documentation, stories are “an easy way to share your experience and insights, and to build meaningful relationships with your professional community.” That sounds like something LinkedIn would say, but what does it really mean? Priscilla and Ashley give a more tangible description and extrapolate a number of scenarios for which this feature is ideal. They discuss how stories traditionally operate in apps - to bolster engagement and help provide a more customized experience for the user. They concur that the feature adds tremendous opportunities to genuinely showcase expertise, to add depth to interaction during events, facilitate a more robust dialog with your professional network. Check out the full episode to learn more about how to embrace and become an early adopter of this new feature! Sponsors: Are you conducting global research or marketing your brand to a multilingual audience? Reach out to Multilingual Connections for translation, transcription, voiceover and subtitling services in over 75 languages. Linguistic accuracy meets cultural nuance meets friendly and responsive service. Request a quote and mention “Little Bird Marketing” to get $100 off your first project at mlconnections.com. Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!
Are you struggling with using LinkedIn to effectively grow your network and generate leads? You’re not alone! In this episode of Ponderings from the Perch, host and LinkedIn wiz Priscilla McKinney chats with Advanced LinkedIn Strategies Coach Andy Foote. Andy is the author of “3 Stunningly Good LinkedIn Profile Summaries,” author of the LinkedInsights blog, and host of the Foote-Notes Podcast. Together, they discuss commonly seen but seldom diagnosed missteps on LinkedIn interactions, including “set and forget” mentality on profiles and posts, comments that disrupt or inhibit interaction, and unwillingness to share thought leadership and accomplishments. Check out the full episode to learn immediately actionable mindset shifts that can help you up your LinkedIn game.
Sponsors: Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!
You remember regular-old in-person conference fatigue, right? The packing, traveling, and reservations…the seminars, breakout groups and after-parties…the (slightly-tipsy) 2 am bedtime, and (still-tipsy) return to the fray? By contrast, one might assume that attending virtual conferences from either the office or the comfort of one’s home would be a walk in the park. And yet, digital conferences somehow combine all the frenetic information overload of in-person conferences, the focus struggle of online classes, and the eye strain of bingewatching all 9 seasons of Seinfeld into one tidy little package known as digital conference fatigue. In the “Dear Priscilla” series, host and Little Bird Marketing CEO Priscilla McKinney, along with Executive Director Ashley Le Blanc provide answers to the sometimes-abstruse, oft-embarassing marketing questions that everyone has — and everyone is afraid to ask. This week they discuss ways of avoiding digital conference fatigue. Guess what? A lot of the steps that can help facilitate learning and meaningful connections in-person can be transferred to the virtual format! That includes planning and goal-setting, genuine and strategic connection with guests and speakers, active note-taking and social interaction, and sometimes - a personal afterparty with tiny hotel-sized liquor bottles.
Check out the full episode to start making the most of digital conferences!
Sponsors: Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!
During Greenbook’s IIeX North America 2020 event, Priscilla McKinney hosted a live visual podcast with Bianca Pryor, VP of Consumer Insights at BET, and Chrystal Day, Global Head of Marketing Measurement at Google. While 2020 has had its share (and more!) of hardship and struggle, it has also fostered many new opportunities for increased representation and social impact. Bianca and Chrystal discuss their roles, and the opportunities they are finding to champion diversity and inclusion in the MRX space and beyond. They talk about respect for data, new avenues and platforms for sharing, collaboration and mentorship, and dream projects they’d love to work on. Check out: BET’s #Reclaimyourvote campaign - This campaign began in February and was intended to feature in-person events, but was able to pivot toward virtual events. Youtube’s Continuing the Conversation about Racial Injustice playlist Insights In Color Colour of Research
At Greenbook’s IIEX NA 2020, Priscilla McKinney, Little Bird CEO and Momma Bird sat down for a fireside chat with Mary Martha Stasinopoulos, Head of Consumer Insights at Kairos. Stasinopoulos came to Kairos after serving as Head of Consumer Insights at Glossier, and previously Insights Manager at HBO - each with wildly diverse internal insights configurations. Mary Martha discusses the differences between working in a well-established, process-oriented team versus starting from the ground up with from-scratch culture creation. Kairos is a startup studio focused on making life more affordable. They focus on critical life stages where old industries have failed to mee the needs of everyday individuals around the world, partnering with the brightest entrepreneurial minds to build solutions for these issues. Mary Martha and Priscilla discuss a variety of topics, including preparation and tools, accountability and the speed of delivery for insights (never fast enough!) The fireside chat concludes with a brief QA session with live listeners.
In this episode, host and Momma Bird Priscilla McKinney talks to QualSights Head of Operations Courtney Williams about continuous improvement, the industry-wide race toward better and faster insights, and the importance of the consumer voice. Growth, in any industry, poses an opportunity for reinvention and improvement. Sometimes, however, the growth becomes the focus, and the quality inadvertently falls by the wayside. Courtney’s work with QualSights, a visual insights platform, is centered around consistently improving quality by creating frameworks to better support researchers and consumers. Williams offers many insights about the future of panel, the role of AI, and stewardship of the consumer. “No matter what you’re doing, you can do better,” Williams says.
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What constitutes “quality?” As Mark Menig, CPO at PureSpectrum points out, the phrase “one man’s trash is another man’s treasure,” perfectly illustrates that quality is a subjective construct. In this episode, host and Little Bird Marketing CEO Priscilla McKinney geeks out with Menig about how PureSpectrum uses advanced machine learning to process unfathomable amounts of data and objectively identify patterns. Menig discusses the responsibility in the market research technology industry for first to utilize the best available technology, as well as PureSpectrum’s proprietary quality scoring system. ALSO! In celebration of the launch of this podcast, the team at PureSpectrum is giving away an unforgettable virtual wine tasting “in Napa!” Sample some of the best wines from the region from the safety of home. Click here to enter: https://www.purespectrum.com/giveaway/
In the “Dear Priscilla” series, host and Little Bird Marketing CEO Priscilla McKinney, along with Executive Director Ashley Le Blanc provide answers to the sometimes-weird, oft-embarassing marketing questions that everyone has — and everyone is afraid to ask. This episode is all about LinkedIn’s SSI Score. What is it? Where does it live in LinkedIn? What is it used for? If your SSI score is low, can you pay half a million dollars and still get into a top university? The SSI Score (Social Selling Index) is an indicator of how strong LinkedIn thinks your personal brand on LinkedIn is. Priscilla believes it’s important, but only to an extent. “Once you hit 70 as a score, maybe 75, I don’t think the score matters anymore.” The good news is that if you are doing the things you should be doing on LinkedIn anyway, your SSI score will reflect that. Those things include publishing content regularly, commenting on other people’s posts, interacting like a normal human being in a social setting - as Priscilla summarizes, “Get out of the mailbox and into the feed!” This episode contains tons of immediately actionable behavior shifts, insights and tricks to improve your LinkedIn connectivity, interactions, and social selling - and that is what the SSI Score is all about. For a more in-depth look at the SSI visit bit.ly/lbm-ssi. Little Bird also has a plethora of additional blogs and resources on this topic. Do you have a burning question about marketing that you’ve been too afraid to ask? Send inquiries to podcast@littlebirdmarketing.com - we’re making a list (and checking it twice) for future episodes, and we value your input.
Our notion of online quizzes is largely limited to ideas like, “Which Bertie Botts Every Flavor Bean Are You?” or “How Would You Die in an Agatha Christie Novel?” However, Josh Haynam, cofounder of Interact is proving that quizzes have a lot more to offer in terms of lead generation. Interact helps businesses (like Eventbrite, Forbes, American Red Cross, and Marie Forleo) build beautiful and engaging quizzes. Those quizzes are founded on the principle of curating helpful interactions with potential clients. Haynam, also a former Ponderings podcast guest, shares his ideas of the best quiz structures: Quizzes that provide the most helpful information to the right audience, based on their own participation. Priscilla and Josh discuss the creation process, customization of outcomes, and implementation strategies that work best. Haynam believes that one of the format’s main benefits is the genuineness of connection, which presents a positive shift to the consumer insights industry. “I think we’ve really moved into a phase of human-to-human connection, and actually trying to be helpful with products and services,” he says. As a bonus, Priscilla also tests Josh with the Little Bird Thought Leadership quiz! Listen to the episode to find out what type of thought leader he is! Oh, and then take the quiz yourself!
PS - this is the 200th episode of Ponderings from the Perch. We’ll be at your house in 25 minutes with some confetti!
Sponsors: Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!
So, you’ve got questions about marketing. Not the type of questions you can just raise your hand and ask in the middle of a crowded auditorium. No, no. These are the questions you’re maybe a little…embarrassed to ask. Maybe you’re afraid you should already know the answer. Maybe you think you’re the only one with this particular problem. Fear not: you’re not alone! Between immeasurable speaking engagements, industry events, consultations, and online interactions, Little Bird CEO and podcast host Priscilla McKinney has heard it all. Guess what? A lot of people are asking the same types of questions. “Dear Priscilla” is a new series founded on the basis of answering those hushed-tone pain point questions in an anonymous judgement-free format that’s accessible to everyone. Or, as Priscilla says: “What’s running good marketing? What’s running good social selling? It shouldn’t be hidden in a mystery.” This episode addresses one of Priscilla’s most frequently asked questions: “Should I be paying for LinkedIn?” Priscilla and Executive Director Ashley Le Blanc discuss the pros (better access, better intel, video courses, etc.) and cons (it’s not cheap!) of paid accounts on LinkedIn, as well as addressing the specific use cases for which a paid account is immensely beneficial. They also talk about aligning platform use with specific goals, quick tips to increase views, and how to get a more in-depth look at Digital Transformation. Do you have a burning question about marketing that you’ve been too afraid to ask? Send inquiries to podcast@littlebirdmarketing.com - we’re making a list (and checking it twice) for future episodes, and we value your input.
Sponsors: Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!
No, it’s not Christmas, but in this episode we unwrap the truths of research during the pandemic. Katrina Noelle of KNow Research returns to the podcast and comes bearing the gift of insights. Merry Christmas, ya filthy animal. In this episode, Priscilla McKinney and Katrina elaborate on the recent collaboration between KNow Research and Logica Research and how brands are hungry for deeper insights. They two companies planned their partnership pre-pandemic, but quickly shifted directions in response to the world-wide outbreak. Katrina shares about the pivot and her experience with continuing research in the pandemic atmosphere. Katrina is also the co-founder of Scoot Insights, which strives to fuel the wicked challenges of consumer insights. Her partner Janet Standen help decision-makers drive business forward with real-time, accurate insights. Sponsors: Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!
This episode was originally a live podcast, broadcast during IIeX Behavior 2020 by Greenbook on July 22. In this episode, host Priscilla McKinney talks with Rana el Kaliouby, co-founder and CEO of Affectiva, and author of Girl Decoded. As a pioneer in artificial intelligence, Kaliouby’s personal mission is in humanizing technology. She and Priscilla discuss the trajectory of societal empathy, programming emotional intelligence, and the importance of equatibility in AI algorithms. About equatibility, Kaliouby says: “The more diverse the brains are around the table who are designing and deploying these technologies, the more likely it is going to work for all of us.” Check out the full episode for an in-depth, relevant look at the complex state of technology and research.
The last time Michael Brenner was on the Ponderings from the Perch, we thought it was weird that at the end of the show he said, in a spot-on Schwartzenegger voice: “I’ll be back.” But now, it’s all starting to make sense, because sure enough, he’s back as the special guest of this episode. Brenner is many things. He’s the CEO of Marketing Insider Group, an author of bestselling books The Content Formula and Mean People Suck, and a globally-recognized keynote speaker on leadership and marketing, and so much more. In this episode, he and host Priscilla McKinney share in a compelling conversation about the state of content marketing, inspirational figures, ways of measuring engagement, and influential writings that have shaped their views. About personalized experiences, Brenner says, “The need for digital transformation is because customers are demanding it. We don’t care about brands anymore. we are happy to replace one product for another based on experience. And it’s the digital platforms and the culture of the employees at those companies that are defining that.”
This episode was originally a live podcast, broadcast during IIeX Forward 2020 by Greenbook on June 15. In this episode, Priscilla McKinney talks with Stephanie Robotham, CMO of Gainsight about mindset shifts toward customer-centric thinking. They also discuss the role of marketing in insights, humanistic presence, and thought leadership. IIeX Forward 2020, a new virtual conference, was presented by Greenbook. The event featured 2 full days of content with over 45 sessions broadcast live to a worldwide audience.
As brands attempt to understand how consumers are navigating the ever-changing landscape of Coronavirus, good market research acts as a counterfriction against oversimplification. Instead, deeper understanding is dependent upon recognizing the mechanisms with which people react in establishing their routines. In this episode, Priscilla talks with Sigi Hale, Ph.D., Principal Neuroscientist and Director of Research at Alpha-Diver about the role that brands must play in helping the world bounce back - not to normal - but to a better place than before. Together, they examine buyer motivations, the role of science in the private sector, and whether or not there is a fever for which more cowbell is the only prescription (not the last one, actually). Sigi explains the neuro-evolutionary perspective to help crack the code on what makes humans tick, including the four main systems we use to assess information:
Instincts
Memory
Social Mind
Rational Thought
Check out the full episode for a truly deep dive into progressive understanding of consumer behavior.
Sponsors: Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!
In the insights industry Lenny Murphy is a household name. From his list of concurrent roles, including Director at Veriglif, Thought Leader at GreenBook, Senior Partner at Gen2Advisors, and Chairman/Producer at IIeX, to his prolific insightful content production, it is easy to understand that Lenny knows what he’s talking about. Fittingly, his reaction to the global pandemic was different from most: “When all of this started, for me the thought was, ‘A lot of people are going to need help to figure out what’s going on, and what happens next…and we have a unique role in the industry of helping to do that.' That’s what we’ve always done.” In this episode, Momma Bird Priscilla McKinney and Lenny discuss reliance on data, opportunities for experimentation and exploration in a new work paradigm, and staying connected to workers in the field as a key to providing helpful direction. In terms of adaptation, IIeX events this year will be held virtually. Lenny points out that a playing field with more virtual events means more competition, which has prompted IIeX to find new and creative ways to focus on content and drive more value. Upcoming events include IIeX Forward (June 15-17), IIeX Behavior (June 22-24). Check out other upcoming IIeX events here.
If authentic relationships are your thing, this is the episode for you. Listen in as Priscilla and AJ Keirans, VP of Client Development at Disqo discuss authenticity, emotional connection, and embracing partnerships as learning experiences. Through Disqo, AJ helps businesses make informed decisions using customized proprietary technology. He shares his views on being open to evolution by embracing varying perspectives, and how those relationships can be adapted in virtual settings. Along the way they talk about good and bad ways to use LinkedIn, craft beer, humility, and glamour shots. Check out AJ’s podcast, The 16 oz. Canvas to get an even deeper look into his personal passion.
Sponsors: Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!
Robert Gray is co-founder and COO of Paradigm Sample. His superpowers are operation strategy and world-class client services. In this episode he elaborates on how Paradigm Sample is meeting this pandemic head on and moving forward. From internal promotions to far-reaching collaborations from within the industry, he celebrates the human side of insights and data collection. Check out this quote from Robert about service: “The biggest thing that anybody can do, especially in operations, is realize that providing world-class service is actually a journey. It is not a destination. So, a company’s ability to be agile, flexible, committed to solving the issues for their clients is really critical. Sample prices obviously are more competitive, so you’re talking about that pricing component. As a result of that, we have to focus even moreso on quality and service at those competitive sample prices.” Don't miss this episode to get a solid dose of human insight, hope and optimism. ALSO watch out for Katie Egge as she may emerge as the Paradigm Sample Cookoff Champion!
Anyone who knows Rob Volpe knows he is a deeply empathetic professional and leader. As the CEO of Ignite 360, he leads a team consulting with some of the world's leading brands to help them connect and understand their consumers. In this episode he gets into great data on who consumers are dealing with the pandemic and recession. Beyond the data, his team is focused on helping companies think about their employees and their consumers with the empathy lens. He shares with us the steps needed to develop empathy and while driving home the need for it in business. As Henry Ford said over 100 years ago, "If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own." Ever self-reflective, Rob shared his internal discussions with his team about how he has changed his leadership style during this pandemic. As he has dialed up the vulnerability with both his team and his clients, he has been able to keep showing up in a more present way. As astute observer of life and a master storyteller he has been very excited by Ingite 360's recent self-funded project called Navigating to a New Normal. This ongoing study tracks changes in American values and behaviors as a result of the Coronavirus pandemic and recession.
Sponsors: Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!
If you're in the qualitative side of the MR business then you know the team at Fieldwork. They are friendly, helpful and definitely teach us all a thing or two about five-star hospitality. Whether they volunteer to check you in at Quirks, or sponsor Women in Research continued education and networking events, they always show up with a smile. With the advent of Coronavirus few segments of the industry were hit as hard as focus group facilities. With that perspective, we talked with Sarah Kotva, VP and Partner at Fieldwork, Inc. about what has kept them focused and afloat as we all navigate these uncharted waters. Sarah is quick to point out that businesses have been operating in "the great unknown" over the past few months. Strengths that Fieldwork has displayed, she believes, have been in communication and adaptation. Fieldworkers pivoted both their internal communication and their client work (imagine rotating two mountains 90 degrees at the same time!) to virtual formats in order to continue addressing questions and moving work forward. Through all that, they were able to flexibly and safely retain their high levels of productivity and togetherness.
Decisions are like onions. They have layers. And sometimes they make you cry a little bit. The truth is, the complex cognitive and emotional workings that drive our choices are not always aligned with our perception of them. In this episode, Priscilla McKinney talks with Nailbiter’s SVP and Head of Client Services, Jocelyn Simon, about the minute, specific decision point: the moment of truth. Nailbiter’s platform helps brands unlock shopper insights through a platform that facilitates video shop-alongs for planned shopping trips. This allows them to capture the moment as it happens, and to observe the differences between real and reported truth. Along the way, they talk about developments in ecommerce, the value of partnership, the absence of data between product launch and sales reports, and the misleadingly bad cover art for Rich Dad, Poor Dad (layers!!)
Sponsors: Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!
Show of hands: Anyone else getting sick of receiving random messages from every site you’ve ever bought anything from over the past 13 years? They’re like “Here’s how we’re handling the pandemic...need some new cuff links for these trying times?” What a bunch of applesauce. Priscilla and Ashley use Superman vision to reveal the hidden cause behind this unprecedented outcropping: It is the panic caused by an absence of marketing fundamentals. See, when you have your marketing fundamentals lined out, you won’t be sending weird tone-deaf sales-y emails to people who bought one stupid tie tack for their nephew back in 2006. You will, instead, pivot on your marketing anchor point, and continue doing the good work. The five fundamentals covered in this episode are SMART Goals, Personas, Content Plan, Competitor/Content Analysis, and Defined Metrics/KPIs. Peep all free the Little Bird Marketing resources mentioned in this episode here: www.littlebirdmarketing.com/resources
In the midst of a global pandemic the insights industry has proven to be flexible and dynamic. Looking for ways to meet brands' needs to navigate an era of drastically changing consumer opinion, leaders are digging into empathy, doubling down on communication and letting positive work culture guide their daily decisions. Becky Harrison, President of both the Ft. Lee, NJ and New York Fieldwork offices gives us a glimpse into the realities of managing during a crisis. With both facilities so near the epicenter of the American pandemic experience, her view is unique and a harbinger of hope. In this episode of Ponderings from the Perch she talks about the commitment to showing up authentically for employees, stakeholders, clients, respondents and vendors. While juggling work still in the field, migrating studies online, finding creative ways to engage respondents she is taking the time for human conversations and leading with empathy. In the end, Fieldwork sees themselves as a people company and a hub for hospitality and service to the insights community. This means being willing to be a resource to many while keeping an eye on the most appropriate response based on location. Becky also talks candidly about the importance of communication on a daily basis as the Coronavirus is a fluid situation. She talks openly about how her team is preparing for the surge of new research that will be needed as brands come back up to speed on their workloads. While in-person was suspended in the areas where her offices are located, as a part of the global Fieldwork team, she can be called on at any time to help get a project in field for any of the other offices. As they manage rolling reopening, their team is excited to showcase their flexibility and play their part in helping moderators, end-clients, mock juries, UX testing, medical device focus groups and more get back on schedule. We end the episode with a special thank you to Fieldwork for their consistent sponsorship of Women in Research, a free peer to peer networking and educational organization supporting women in the insights industry.
Merrill Dubrow is a thoughtful leader, podcast host, blogger, sought after keynote speaker and CEO of M/A/R/C Research. At the first sign of the Coronavirus making an impact on American business, Merrill moved quickly to spearhead a leadership roundtable and has been listening as much as leading, giving voice to many within the MR industry to help us all face what he refers to as this "opportunity to lead." He's moving through a hard time to lead 65 employees with class and a total commitment to strong and frequent communications. He openly discusses the hardships of leading and acknowledges his need to be mindful of his own needs while balancing the needs of others. While he reaches out to others for personal check-ins with his team he's been trying to keep things light while never mixing words about the future. It's a tough balance Merrill is managing, but his tenacity to keep leading with empathy is encouraging and inspiring. In a show of vulnerability Merrill shares a personal story from his childhood that prepared him for a moment such as this. It is this kind of openness that has earned him the respect of his peers for so long. Merrill counts some of the market research greats as personal friends including Steve Schlesinger, CEO of Schlesinger Associates, Adam Froman, CEO of Delivina, Ryan Barry, CRO of Zappi and Sarah Kotva, Vice President of Fieldwork and more. M/A/R/C Research also has a podcast called On the Marc. Merrill interviews a wide variety of interesting people, artists, and sports experts as well as market research leaders. Another timely interview of Steve Schlesinger can be found here.
Anne Brown is an experienced market research professional and serial entrepreneur. As founding partner in Gazelle Global Research she leads a global team with international data collection, data processing and total fieldwork management. She knows market research in multiple time zones, continents and languages. She's no stranger to change. In this episode her experience and practical knowledge shines through. She's built a global team who quickly were able to respond to the Coronavirus threats, but she speaks candidly about what happened with so many projects in the field when it felt as if a light switch was flipped in global market research. Anne gives her thoughts about what it will be like to "restart" in waves. She candidly discusses the new realities facing many MR firms as they regroup with a "new normal." Her team is keeping an eye on changes and total layoffs. As her team provides a menu of services to augment research teams she anticipates requests for more services and a change in how MR firms will bid for work in the near future. Anne Brown is a PRC certified member of the Insights Association and a longtime member of ESOMAR, WIRe, AMA, PMRG, WBENC and WBE.
Sandy Casey is the Senior Vice President of Global Supply at InnovateMR - a trusted provider for consumer and B2B panels used for surveying and data collection. Sandy kicks off this episode with a super helpful paradigm to help navigate the stress during COVID-19. Of course it's a great piece of advice at any time, but it seems especially relevant today. She offers the best feedback loop as follows: Stay positive Stay healthy (physically and mentally) Stay aware Stay focused Stay in sight This circle of thinking enforces the very best and allows for anyone to ask for the right help at the right time. With her years of experience mentoring so many in the insights industry, you can see how she can quickly distill her expertise into something of immediate value. While she is inspiring her team and keeping them motivated she is quick to point out the need to also be helpful to clients and suppliers in our ecosystems. She talks about her practice of radical transparency and how that fuels the best conversations for meaningful collaborations. Starting every conversation whether internal or external with a genuine check-in with all involved, she actively creates an environment where everyone can be heard and respected. She points out the feedback loop is not complete without her phrase, "Stay in sight". While it's a great play on words for the insights industry it applies to all team members. While it may seem hard for some to accept kudos, it is a key part of continuing to do great work. The importance of giving credit where credit is deserved is a cornerstone of the way Sandy operates, leads and builds up everyone on the team. She also likes to remind leaders to not forget the importance of acknowledging the contributions of partners and taking the time to make sure their bosses know when they go above and beyond. She and Priscilla credit WIRexec retreat for bringing them together and encourage all women in the insights industry to sign up (it's FREE!) at www.womeninresearch.org to find peers, mentors and the support we always need, but truly require when times are tough.
Sponsors: Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!
Ryan Barry leads Zappi's global commercial function overseeing its sales, partnerships, marketing and client service functions and serves as a member of the firm's executive leadership team. He is well know in the market research industry Want to talk about Boston teams and have a beer? Ryan's your guy. Want to talk about effective sales enablement? Ryan's your guy. Interested in leaving behind industry jargon to really talk about what insights could look like in 2,3 or 5 years? Still, Ryan's your guy. He talks about the state of Zappi as they moved into this new Coronavirus reality and how he sees a way forward. He's a part of a dynamic leadership team of Zappi, navigating tricky times with almost 200 employees globally. As a lean start up turned scalable success he is very familiar with life on the edge. This, he believes, probably prepared him better than he could have known for leadership during this global pandemic. In this episode Ryan really pulls back the curtain to reveal the realities of leadership and acknowledge how hard it can be to still deal with the fear of failure or imposter syndrome, just like everyone else and yet still manage to step up and lead. He is powered by a strong ethos of leaving behind ego to truly understand things from others' perspectives. He talks about the lost art of listening to employees, customers and stakeholders and why it is so important to listen before speaking and brings some really great ideas to the table to keep teams engaged and connected. What's next for Zappi? One phrase will give you a hint, "Faster, Cheaper, Better."
Sponsors: Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!
It’s MR Leadership week! Benefit from the collective wisdom of market research thought leaders, who share their experiences, mindsets, and tips for managing in these trying times. Mario Carrasco is the cofounder and principal at ThinkNow - a technology-driven cultural insights agency. ThinkNow is also responsible for Diga y Gane, one of the largest and most representative Hispanic online panel in existence and ThinkNow Connekt, a powerful on-demand multicultural research tool. In this episode, Mario and host Priscilla McKinney discuss entrepreneurial mindset, how the crisis has illuminated cultural disparities that have long existed, and the cultural significance of messaging. Mario notes that entrepreneurs can often feel isolated, and that it’s important to keep in touch with fellow entrepreneurs for solidarity and camaraderie. He says his mantra through trying times (as well as regularly) is simply to show up and work - and to be okay with the days you don’t get as much done as you hope for. Ethnicity data from COVID-19 studies has recently been released, detailing how the crisis is impacting minority groups - Mario discusses the impact to the restaurants, hospitality and service industries, and the interesting adaptations that are allowing some businesses to maintain a presence. He and Priscilla also talk about the unsung front line heroes in the agriculture industry, who are keeping groceries in-stock. Through all of this, they stress the importance of understanding for market research that encompasses a wider, multicultural, multigenerational audience. Check out ThinkNow's Covid Report Brief here, and their 2020 LatinX Report Brief here!
Sponsors: Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!
Imagine that you are friends with a guy who has consistently been an advertising industry juggernaut since the 1970s - hypothetically, let’s say this guy has been a major account executive with Saatchi & Saatchi, has owned an ad agency with clients including Nike, MLB and Harrah’s, has written a best-selling book, and has worked with RADIOHEAD. Now imagine that there’s a global pandemic that’s threatening to Thanos-snap a significant portion of the advertising and marketing industry, and that everyone is freaked out and scared. You’d want to harness the advice from that friend, and share it with as many people as possible, right? Cool. Meet Peter Levitan. He’s the aforementioned juggernaut, and Priscilla has invited him back to the podcast to share his insights on successfully navigating through crisis. Peter currently runs a consultancy that helps advertising agencies build and develop plans for growth, which has recently become more important to survival than ever before. In this episode, Priscilla and Peter discuss advice including:
Understanding your unique value proposition
Walking the walk, and using your business as a test ground for new ideas
Borrowing interest
Developing authority through research
In short, Levitan says: “Become un-ignorable.” This podcast is packed with useful advice for agencies, entrepreneurs, and actually, everyone.
Sponsors: Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!
In these trying times, it’s especially important to celebrate success. In this episode, Ponderings from the Perch host and LBM president Priscilla McKinney talks with Fieldwork’s Natalie Renna, who has recently accepted a position as president of the Minneapolis Fieldwork facility. Natalie served as project manager at Fieldwork Minneapolis for five years and celebrates Fieldwork’s culture of valuing people and talents. In addition to discussing what makes Fieldwork Minneapolis unique - the 11,000 square foot facility hosts a suite of unique features - Priscilla and Natalie also discuss the evolution of online research, Fieldwork’s recruiting capabilities, and how to remain focused on being helpful. Fieldwork is also a proud sponsor of Women in Research.
Times are tough. Times are confusing. What is clear is that we are ALL now ONLINE. The global pandemic has hit brands hard, but it has hit sales professionals even harder. Those who were not in up to date with the skills needed to survive in an ONLINE only sales environment are kind of freaking out right now. Interestingly enough, some people think that Coronavirus created this situation, but I would argue this situation was a reality long before this virus hit the world stage. Successful sales people have been adapting to the online sales environment for years. It's not hard to get people to agree that social media has fundamentally changed the way we live and do business. But the reality is they hadn't understood the magnitude - yet. Even before we all sheltered in place during a world pandemic, research showed that buyers were getting 57% of the way through their buying process before they contacted a salesperson (Source: CEB, now Gartner). Your next great deal and your most ideal client is on a self-directed journey where they research, ask questions and jump to conclusions about you, your products and your brand all while remaining anonymous. To win, brands must empower salespeople to be a part of this journey earlier in the process. In normal times our Momma Bird, Priscilla McKinney teaches 12-week, skill transformation modules to instill the needed mindset shift and technical skills to create huge efficiencies within organizations. This system codifies what it takes to generate leads and drive revenue through social media efforts. But with the threat of COVID-19 we must defer to our old friend, Sweet Brown and acknowledge, "Ain't nobody got time for that!" Instead, this episode offers a scrappy walk-through of mindset shifts, tips and tricks essential for getting sales done through excellence in social media. Whether you're a LinkedIn newbie or a seasoned pro, we can all can "upskill" even in these uncertain times. Links referenced in this episode include: Digital Leadership Associates Understanding Your Most Ideal Persona Get a meeting with Priscilla about Digital Transformation Training Peter Springett's most excellent blog to inspire your content
In the midst of a global pandemic, companies everywhere are taking a serious look at their marketing strategies. In this episode of Ponderings from the Perch, Priscilla and ScaleHouse founder/managing partner Kristin Luck join forces to take a deep look at what constitutes a successful business mindset in these trying times. From early decision making, to familiarity with day-to-day expenses, to the importance of helpful communication, Priscilla and Kristin pull from their personal experiences to share what adaptations are the most crucial. They also share projections about how the shape of the workforce will be altered as a result of Covid-19. Listen to the whole episode to get a wealth of insight and helpful tactics. Also, do yourself a favor and subscribe to Kristin’s blog posthaste! Stay safe!
Want to know what it takes to successfully unify a team? Of course you do! Check out this episode, wherein Priscilla shares her top three tools for teamwork unity activation (visual: multicolor power rings in a semicircle!) Guess what? Each tool is centered around a component of communication. Learn how Little Bird wrangles intensive project management both internally and externally (Trello), how we bridge the connectivity gap (Slack), and how we share accountability (Standup meetings), in about the amount of time it takes to shower. Heck, listen to it in the shower, if you want!
And now for something completely different! By popular request from the ever-inquisitive listener base of Ponderings from the Perch, this episode centers around sales in the market research space. In order to present a well-rounded picture of successful sales insights, Priscilla phones a friend - actually, three friends! Those three thought leaders are:
Noelle Emmons, Sales Director at Remesh
Dyna Boen, Chief Customer Officer at Survata
Tacie Avedikian, Senior Director of Client Development at Innovate MR
In addition to all being members of Women In Research, these three have a keen understanding of what it takes to be successful in the evolving landscape of sales. Get those insights by listening to the full episode!
Growth, as a business owner, strikes up against a number of obstacles - control issues, financial issues, team dynamics, and perhaps most of all: the stories we tell ourselves, when those stories don’t match up with reality. The truth is, the clutter of these largely-internal struggles create what CEO and host Priscilla McKinney calls “head-trash,” leaving little room for leaders to rise above with clarity and direction. In this episode, Priscilla talks with Brad Farris, prolific author, speaker, and Principal Advisor at Anchor Advisors. Brad discusses the ways his firm facilitates transition and growth in both entrepreneurship and leadership, and some of the most common problems he encounters. Having recently transitioned, himself, from a more face-to-face role to one that works in a virtual Mastermind meeting format, Brad has a lot of meaningful and helpful insights about leadership transformation. “The thing that made it possible for you to succeed at that prior stage, you have to give that up in order to get into the next stage.” Anchor Advisors is dedicated to advancing the state-of-the-art in leadership and founder-led businesses, with areas of focus on product/market fit, business development, financial understanding, team development. Check out the Anchor Advisors conversation, and find Brad on LinkedIn and Twitter for more helpful insights.
SPONSORS: In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.
Prost! We’re back from IIeX Europe in beautiful Amsterdam! In addition to presenting in a marketing module with esteemed colleagues from DLA Ignite, Keen as Mustard Marketing, and the Retail Performance Company, Priscilla McKinney chatted with several other presenters and attendees - both during the event and after - to learn what their key takeaways were. Additionally, we received some exceptional tips on making the most of conference season. Esteemed contributors:
Adam Gray, co-founder DLA Ignite
Athena Lam, Lead at Piccolo Portfolios
William Yattah, CEO and co-founder Discussnow
Eimear Gillen, Marketing Executive at Research for Good
Dr. Aaron Reid, CEO and founder of Sentient Decision Science
Monique Drummond, founder of Relish
Tacie Avedikian, Senior Director, Client Development at Innovate MR
Tony Cheevers, Customer Success Officer at Researchscape International
^^Follow all of these people, promptly! This episode runs an extremely wide gamut of takeaways from the event, touching on social selling, iterative research, relationship building and networking, innovative technologies, and pro tips for maximizing the conference experience. Also, so many great accents!
Across the market research space, specialization is becoming an increasingly sought-after quality - but it can also create an unintended silo effect. In this episode, CEO and Momma Bird Priscilla McKinney talks with SVP and Senior Client Officer of Ipsos, Kris Hull about striking a balance between deep expertise and a broader lens to uncover meaningful insights. Hull discusses the importance of listening and understanding client needs, and shares a mind-shift he calls “suspend your agenda,” that’s helpful in combatting myopic research.
LIGHTNING ROUND! Kris’s fave podcasts: Ponderings from the Perch (blush!), Data Gurus with Sima Vasa, and American Fiasco Fave Apps: Twitter, DuoLingo Fave Book: East of Eden, John Steinbeck Fave Blog: The Angry Staff Officer
Connect with Kris on Twitter and LinkedIn!
SPONSORS: In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.
Digital Transformation Kickstarter One Day Intensive Workshop for Sales Excellence on LinkedIn Wednesday, April 8th TICKETS Social selling has fundamentally transformed the way consumers gather insight, journey through the buying process and eventually make purchase decisions. This one-day event is a fragment and mini-introduction to the DLA Ignite global program for social selling. This teaching is typically provided only to cohorts of up to 10 within a company on a private basis and is a part of a larger 12-week certification. This is a fast-paced and packed day leading to immediate assignments and action plans for sustained learning.
One of the most frequent requests we get is to share more information about podcasting. In this episode, Little Bird Marketing CEO and podcast host Priscilla McKinney shares three simple, actionable tips that can be implemented immediately by anyone - whether you’ve been a guest on somebody’s podcast, or are the host of your own! These tips will change your mindset regarding audio content promotion, and help you expand a single podcast appearance into a multifaceted piece of content.
Sneak peek of the tips: 1. Use your podcast appearance to boost your gravitas as a professional. 2. Get a transcription of the audio to get more out of the content (ie blog!) 3. Create micro social media content from pulled quotes.
Check out the full episode to start maximizing your efforts. SPONSORS: Digital Transformation Kickstarter One Day Intensive Workshop for Sales Excellence on LinkedIn Wednesday, April 8th TICKETS Social selling has fundamentally transformed the way consumers gather insight, journey through the buying process and eventually make purchase decisions. This one-day event is a fragment and mini-introduction to the DLA Ignite global program for social selling. This teaching is typically provided only to cohorts of up to 10 within a company on a private basis and is a part of a larger 12-week certification. This is a fast-paced and packed day leading to immediate assignments and action plans for sustained learning.
In this episode, CEO and Momma Bird Priscilla McKinney talks with President and Founder of Market Dynamics Research Group Sondra Brown. In addition to discussing how to uncover rich insights for companies, the importance of events like CRC (Corporate Researcher’s Conference), and coffee, they also talk about a major shift that MDRG initiated in 2018 and 2019. That change helped refocus the direction of the company - looking closely at deliverables, staff, methodologies and more - it allowed them to continue innovating in the market research mission. Sondra tells some of the takeaways from her CRC presentation on French Market Coffee, the importance of empathy in MR, and the best and worst advice she’s ever received. Lightning round: Sondra’s Fave Podcast: The Daily from the New York Times / The Next Big Idea Fave App: NYT Crossword Puzzle Fave Book: Multipliers, by Liz Wiseman Fave Blog: Next Gen Market Research
SPONSORS: In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.
Digital Transformation Kickstarter One Day Intensive Workshop for Sales Excellence on LinkedIn Wednesday, April 8th TICKETS Social selling has fundamentally transformed the way consumers gather insight, journey through the buying process and eventually make purchase decisions. This one-day event is a fragment and mini-introduction to the DLA Ignite global program for social selling. This teaching is typically provided only to cohorts of up to 10 within a company on a private basis and is a part of a larger 12-week certification. This is a fast-paced and packed day leading to immediate assignments and action plans for sustained learning.
Success is kind of like the triangulation of GPS systems - nonlinear. In this episode, CEO and Momma Bird Priscilla McKinney talks about her journey to success through the lens of Malcolm Gladwell's bestseller Outliers. Where humanity celebrates a simplified "rags to riches" style tale of human ingenuity, Priscilla opts for a more realistic view that encompasses the bumpy path of entrepreneurship. She dishes on an important success, a devastating failure, a pivotal stroke of luck, and a Matrix-style bullet dodge that shaped her path to running a host of successful businesses. If you like this podcast, you'll definitely be interested in Priscilla's blog The Joke of Meritocracy.
SPONSORS: In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.
Digital Transformation Kickstarter One Day Intensive Workshop for Sales Excellence on LinkedIn Wednesday, April 8th TICKETS Social selling has fundamentally transformed the way consumers gather insight, journey through the buying process and eventually make purchase decisions. This one-day event is a fragment and mini-introduction to the DLA Ignite global program for social selling. This teaching is typically provided only to cohorts of up to 10 within a company on a private basis and is a part of a larger 12-week certification. This is a fast-paced and packed day leading to immediate assignments and action plans for sustained learning.
If you believe pop culture wisdom from the 1980s, you know that to exist in 2020 is to exist in “the future.” We finally made it. And because we live in the future, we have an unbelievable amount of technology that provides volumes and volumes of data on all imaginable subjects. Let’s call that “the rose,” and refer to another 1980s prophesy: “Every Rose Has Its Thorn.” The thorn, in this instance, is that it can be extremely difficult to put those volumes and volumes of data to use in a meaningful way. In this episode, Priscilla McKinney talks with Carmen Bohoyo, Managing Director of Insights at Kantar about making sense of data in an impactful way that blends technology and human experience. They discuss the importance of innovation, collaboration and celebration in business. Carmen is a fellow member of Women in Research, and is passionate about helping others, through partnerships with Trekking for Kids and Special Olympics. Check out the whole episode for even more insights!
Carmen’s Fave Podcast: Fearless Lover Fave App: Calm Fave Book: Reinventing Organizations
SPONSORS: Digital Transformation Kickstarter One Day Intensive Workshop for Sales Excellence on LinkedIn Wednesday, April 8th TICKETS Social selling has fundamentally transformed the way consumers gather insight, journey through the buying process and eventually make purchase decisions. This one-day event is a fragment and mini-introduction to the DLA Ignite global program for social selling. This teaching is typically provided only to cohorts of up to 10 within a company on a private basis and is a part of a larger 12-week certification. This is a fast-paced and packed day leading to immediate assignments and action plans for sustained learning.
In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.
Priscilla “Momma Bird” McKinney and Lucy “Colonel Mustard” Davison keep it real in this episode of Ponderings from the Perch! Lucy is founder and president of Keen as Mustard Marketing, and she talks with Priscilla about Insights Marketing Day 2020, B2B marketing intricacies, mustard (of course) and Women in Research.
Hold that thought for a second, though. FIRST, you must know that Insights Marketing Day London is fast approaching - like, January 30 fast. If you haven’t jumped on that yet, now’s a really good time. SECOND, you must know that Keen as Mustard Marketing is to Insights Marketing Day UK as Little Bird Marketing is to Insights Marketing Day US.
So to recap - Priscilla and Lucy both have badass superhero names, they’re both founders and presidents of content-driven marketing firms, and they both support Greenbook in the production of Insights Marketing Day. Consequently this podcast is reminiscent in a multivers-esque way of watching Captain America and Thor trade off Mjölnir and smash an army of bad guys. Okay.
Listen to the whole thing to learn more about the balance between brand building and sales activation for B2B, the role of thought leadership in marketing and some superb BBC podcasts (Fortunately, and The Missing Crypto Queen). AND SERIOUSLY. GET YOUR TICKETS FOR IMD EUROPE.
From our sponsors: Insights Marketing Day London is fast approaching! This a one-day event, packed full of industry-leading speakers will be held on January 30, 2020. Visit insights-marketing.org and use code PERCH at checkout for 20% off your ticket price. Do. Not. Miss.
In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.
Little Bird Marketing CEO Priscilla McKinney and Disconnect | Reconnect Founder Steve August are no strangers to the “stunning discomfort of entrepreneurship.” In this episode, Steve recounts the early experiences in scaling and exiting the digital qualitative research platform Revelation. Along his journey, which includes multiple successful exits, he witnessed a continuity between entrepreneurs. This observation led him to found Disconnect | Reconnect to help those entrepreneurs reframe and move beyond their obstacles. From the Lightning Round: Steve’s fave podcast: How I Built This Fave app: Our Pact (designed for parental controls, but Steve uses it to limit his own cell usage!) Fave book: Traction by Gino Wickman Fave blog: LinkedIn, for its curated blog aggregation services
From our sponsors: In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.
Insights Marketing Day London is fast approaching! This a one-day event, packed full of industry-leading speakers will be held on January 30, 2020. Visit insights-marketing.org and use code PERCH at checkout for 20% off your ticket price. Do. Not. Miss.
As Communications Director at Keen as Mustard Marketing, fellow road warrior, and foodie, Adam Warner and Priscilla McKinney have a lot in common, and a lot to talk about. In this episode, they discuss the state of marketing in the insights industry, the importance of persona development, the upcoming Insights Marketing Day event in London (Jan. 30), and of course, food. Adam’s previous experience as the Marketing and Digital Communications Manager at ESOMAR, as well as his experience at KaM have instilled in him a deep understanding of effective messaging for the insights industry and beyond. He also knows where to get the best Scotch egg in London. Check out the full episode to hear more! Also, get your freaking ticket to IMD London! From our sponsors: Insights Marketing Day London is fast approaching! This a one-day event, packed full of industry-leading speakers will be held on January 30, 2020. Visit insights-marketing.org and use code PERCH at checkout for 20% off your ticket price. Do. Not. Miss.
In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.
Hark! What’s that we hear? Carolers? Elf on the Shelf? MARLEY? No, wait! It’s the 4th annual Little Bird Marketing Holiday Spectacular Spectacular!
In this episode, Momma Bird Priscilla McKinney and the Peeps take a sleigh ride through the magical world of Christmas and holiday music. Play along with a top 20 trivia musical game show, identify decontextualized holiday music snippets, learn some weird trivia behind some of your favorite classics, and hear everyone’s favorite and least favorite holiday tunes! It’s the gift that keeps giving, Clark!
This episode is sponsored by the Annual Market Research Podcast Award: In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.
IIeX Asia Pacific in Bangkok was packed with the best and brightest of the insights industry, joining forces to discuss latest research and emerging trends in market research. Colleen Kennedy, Director of Marketing at GreenBook gets the ball rolling in this special episode, sharing information about GreenBook’s events and initiatives, which include the GreenBook Directory, the GRIT Report, and the GreenBook Global Event Series. Little Bird Marketing President Priscilla McKinney, in addition to speaking at the event, also took time to interview a few fellow speakers, sponsors and attendees about their perspectives and takeaways. Those guests include Oscar Carlsson of Cint, Pravin Shekar of Outlier Marketing, Gracie Igaya of Kadence International, and Andrew Cannon of Global Research Business Network. Check out the episode to hear all the amazing highlights!
From our sponsors: Insights Marketing Day London is fast approaching! This a one-day event, packed full of industry-leading speakers will be held on January 30, 2020. Visit insights-marketing.org and use code PERCH at checkout for 20% off your ticket price. Do. Not. Miss.
In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.
In this episode, Little Bird Marketing CEO and Momma Bird Priscilla McKinney discusses how mentorship and sponsorship have shaped her journey as a business owner and a thought leader. This journey has been fundamentally shaped by several associates and consultants, each of whom has left a lasting mindset mark. Priscilla shares those mindsets, and lists her top three mentors, which include: Brett Baker of TrustPoint Christine Kane of Uplevel You Kristin Luck of ScaleHouse Listen to the episode to hear key takeaways Priscilla has gleaned from these mentors!
This episode is sponsored by the Annual Market Research Podcast Award: In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.
Join in as Little Bird Marketing President Priscilla McKinney and Content Marketing Specialist Emma Hanson talk with speakers and attendees of Greenbook’s IIeX Behavior in Boston. This groundbreaking event is a global learning experience focused on behavioral insights and technology. This episode of Ponderings from the Perch features a selection of micro-interviews from these special guests: Ryan Baum, CEO at Wolvereye Luke Cahill, Managing Principal at Real Insight Julia Durgee, Artist and Consultant Jeff Datillo, founder DIG (Datillo Insights Group) Phiphi Gavalas, Senior Manager of Digital Engagement at Best Friends Animal Society Derek Sawchuk, VP Sales at Maru/Matchbox Dana Stanley, COO at GreenBook Brandon Thompson, Senior Enterprise Sales Executive at Canvs
A word from our sponsor: Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off!
In this episode of Ponderings from the Perch, Little Bird Marketing President and Momma Bird Priscilla McKinney talks with Multilingual Connections founder and CEO Jill Bishop. With similar backgrounds in cultural anthropology, the two discuss a variety of linguistic eccentricities as they apply to marketing, as well as the importance of nuanced translation. They also discuss Jill’s time as a Culture, Diversity and Language Consultant with Chipotle Mexican Grill, where, among other things, the ambiguity of the word “skosh” has been a foe for as long as anyone can remember. (“Just a skosh of sour cream, please!) Multilingual Connections provides translation, transcription and multimedia localization in 75 different languages, provided by a team of 25 full-time staff members and hundreds of language specialists. Jill talks about the differences between translating qualitative and quantitative surveys, managing remote employees, and Turkish coffee and baklava!
Rapidfire Session: Fave podcast: Today Explained and The Daily Fave app: Google Keep Fave book: Traction by Gino Wickman Fave blog: Scary Mommy
Check out the whole episode for further insights and recounts of infamous translation blunders!
A word from our sponsor: Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off!
A fortnight ago, Insights Association’s Corporate Research Conference (CRC) in Orlando brought together the best and brightest market research specialists from around the world. At this premier event, Momma Bird Priscilla McKinney, along with fellow podcasters Jamin Brazil (Happy Market Research Podcast), Sima Vasa (Data Gurus Podcast), and David Paull (Engagious & Audible Insights Podcasts) hosted a one-day Insights Leadership Symposium. This is where you're all... "Four podcasters hosting an event?! That should have a catchy title!" Right you are. Something like “Podcastic Four?” Or how about “The Four Horsemen of the A-podcast-lypse?!” Great, we have that settled now. In this episode, Priscilla and Ashley LeBlanc get the straight scoop from fellow event speakers including: Adrian Amrine - Lead Qualitative Researcher at Grubhub Andy Storch - Talent Development Consultant, host of Talent Development Hotseat Podcast and The Andy Storch Show Jennifer Reece - Global technology marketing expert at Microsoft Katherine Ephlin - COO at Gongos Maya Bourdeau - Founder and DEO at Attune LLC Bonus: Check out an amazing blog by Julie Kurd, VP of Business Development at Chadwick Martin Bailey covering her takeaways from CRC! A word from our sponsor: Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off!
Running a business is hard. Running four businesses is quadruple-y hard. In the olden days, people who ran four businesses were just tired and grouchy all the time, but with the advent of mechanized looms and subsequently the internet, things have changed. In this episode, Momma Bird Priscilla McKinney dishes on the top 3 technological advancements that allow her to continue being a chill individual, whilst juggling a host of businesses and employees (not literal employee juggling, btw.) Those three golden geese are:
Trello - A project management system to end all project management systems. Little Bird has been a big Trello enthusiast since the beginning, and with the development of our SOAR System, we created a proprietary Trello template to wrangle a plethora of tasks that would otherwise be unmanageable.
Lastpass - A password vault and generator that will literally free up brain space. Need more brainspace? Yeah you do! Stop lugging all those passwords around in your noggin so you can get more stuff done.
Rocketbook - A smart notebook, with real pages, that you really write in, and it magically sends your notes to all the places you need them. You know what the opposite of a smart notebook is? A dumb notebook. Don't use a dumb notebook. S/O to our esteemed clients and comrades, Fieldwork, for the heads up on this lifesaver.
What else? Oh, Leighton is in the booth too, providing all the Thomas the Tank Engine references you ever needed. What? You only need one? You're in luck! OH YEAH! There's a giveaway too! Get your paws on a Rocketbook or maybe some sweet Beacons to jump-start your productivity!
A word from our sponsor: Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off!
For those who attended Insights Marketing Day in Denver, this podcast serves as a keepsake of the lessons learned and the good times shared. May we remember forever! For those who couldn’t make it, this podcast will allow you to share in the magic vicariously. Oh, and for those about to rock…we salute you! Listen in as special guests Jamin Brazil, host of Happy Market Research Podcast, and Brian Peterson, Digital Marketing Director at EMI Research Solutions hit the floor at Insights Marketing Day, talking to speakers about their presentations, and talking to attendees about their top takeaways! Check this guest list! Hannibal Brooks - Olson Zaltman Matt Gershner - Greenbook Patricia Houston - MMR Live Justin Conley - Carter JMRN Debbie Howard - Carter JMRN Rebecca Brooks - Alter Agents Dana Marion - KS&R Abby Ramirez - Focusvision Tyler Johnson - L&E Research Joseph Wiley - Precision Sample Molly Strawn - Pure Spectrum Kyle Burnham - Intengo Andy Crestodina - Orbit Media
Insights Marketing Day is brought to you by Greenbook, Keen as Mustard, and Little Bird Marketing. Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off!
In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with EMI Research Solutions President, and Intellicast Podcast host Adam Jolley about how freaking much they have in common.
Separated at birth? You decide. Here’s what we know: They’re both selling presidents. They both work in the market research field. They both go to conferences galore, and value making connections over making pouncy-sales. They’re both podcast hosts. They both have blue hair. Ok, that last one isn’t true at all, but the rest are!
Priscilla and Adam discuss different methods of sales, the importance of continued personal growth and mentorship, how to keep podcasts fun, and Adam’s great love of sports (separated-at-birth hypothesis now debunked!!)
Adam’s fave podcast: How Did This Get Made Watch What Crappens
Adam's fave app: Calm
Adam's fave books: Radical Candor by Kim Scott Gmorning, Gnight! Little Pep Talks for Me & You by Lin Manuel Miranda
Adam's fave blogs: Shea Serrano’s contributions to The Ringer Mike Foster
Catch Adam’s great content on LinkedIn and Twitter, and listen to the Intellicast Podcast to get even more great insights.
Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off!
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Fresh off the heels of Insights Marketing Day in Denver, Priscilla McKinney checks in from the road to share her top 3 tips for a successful conference season, in a fun and informative micro-episode! Can we be real for a second? Conference fatigue is a real thing, and it’s a beast. Momma Bird’s three easy tips can help you maximize your learning, connection-making, and enjoyment at any conference you’re planning to attend. Woot! Did you miss Insights Marketing Day in Denver? No worries! You can get caught up at Insights Marketing Day Europe on January 30, 2020, or back in the U.S. for the Chicago event next fall.
Goodness, according to Emerson, is where the roots of wisdom are planted. In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with Baillie Buchanan, cofounder and CRO of Research for Good. Research for Good has a disruptive business model. They specialize in market research sample and fieldwork solutions, but their unique mission provides charitable donations for each response, in addition to compensating the respondents. For the past few years, that charity has been Action Against Hunger. Baillie and Priscilla talk about what motivates respondents to provide the highest quality of feedback, how technology is impacting the market research landscape, and the future of work culture. Research For Good, beginning with only three founders, has grown to over 50 employees as an entirely remote-based business. Baillie says this feat is attributable to accountability, as well as a few technological advancements. They also talk about humanizing data, recognizing survey fatigue, and the awesomeness of Women in Research’s WIRexec. Check out Research for Good, and find Baillie on Twitter and LinkedIn. Baillie’s fave podcast(s): 1. Happy MR2. How I Built This3. Wow in the World (for the kiddos!) Fave app: Le TotePssst!! Baillie got us a hookup with Le Tote for a FREE TOTE! What?! Go to https://letote.com/freetote/BAILLIE3 Fave Book: The Power by Naomi Alderman Fave Blog(kinda not really a blog, but blogesque): #fivesmartreads by Hitha Palepu ALSO, if you enjoy this podcast, and would like to hear more, please subscribe and you'll be privy to all the forthcoming goodness! If you're already a subscriber, consider leaving us a glowing review on iTunes. If you've already subscribed AND left us a glowing review on iTunes...you're the best. Thanks!
In this episode of Ponderings from the Perch, Priscilla McKinney and Xenia Muntean discuss the best ways to develop micro and macro content, how content management is handled for B2B models compared to B2C, and how people in the content management world seemed to be lacking the perfect tool to handle social media in a modern way. That's until Xenia came along with Planable, a program that made social media content management more efficient, allowing workflow and scheduling to overlap perfectly. Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 4,000 teams at brands like Jaguar Land Rover, Viber, and World Food Program. Prior to launching Planable, at 20 years old, she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. Xenia’s Favorite Podcast: Freakonomics Fav Book: Sapiens By Yuval Noah Harari
In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with Jackie Rousseau-Anderson about analytics, self-promotion, being a champion of other women, and business growth. Jackie is a Strategic Advisor and Growth Strategist with ScaleHouse, working alongside Ponderings from the Perch friend and alumni Kristin Luck. Jackie’s impact and work on social media and customer satisfaction won her a 2013 ARF Great Minds Award. Her understanding of social media and specialization in millennial connections has been cited in the New York Times and the Wall Street Journal. Jackie’s work with ScaleHouse focuses on helping companies identify their strengths and mitigate their weaknesses, both strategically and operationally, to maximize their growth potential. Prior to ScaleHouse Jackie was the Chief Client Officer at Simmons Research where, as a member of the executive team, she lead the company’s transition to a client-centric organization across both the syndicated and custom lines of business. Through her roles leading sales, custom research and new product development with companies like Simmons, Experian, JD Power and Forrester, Jackie has helped design products and teams that bring value to customers while driving revenue for companies. This episode is sponsored by a Masters In Clarity Workshop on Oct. 3-4. Join PR & Media Expert Deirdre Breakenridge and Speaker & Communications Strategist Dolores Hirschmann for a live workshop in New York City - turn up the volume and engage with your audience. Use code PMSPECIAL for 10% off!
At any point between 2004 and 2014ish, if Apple had announced that it was doing away with iTunes, music consumers and tech-heads around the world would have dejectedly tossed down their 2nd gen. 4 gig capacity blue ipod minis and shouted, “But my music!” Recently, however, when Apple casually mentioned that they were killing the service (in name, at least), it was sort of met with a worldwide “Ok, whatever.” In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney met with Jeffrey Hayzlett to discuss - at least partially - if there will be any discernible impact for podcasters and podcast listeners during the separation and renaming of Apple’s various media services. Spoiler: it’s unlikely. Jeffrey Hayzlett is the Chairman of C-Suite Network, host of The HERO Factor Podcast on C-Suite Radio, a primetime television host and a bestselling author. In addition to the iTunes kerfuffle, he and Priscilla discuss the art of podcasting, good guests, bad guests, and the importance of a network related to individual podcast genres. Ponderings from the Perch is a member of C-Suite Network, which Hayzlett founded to give c-suite themed podcasts a familial bond to share resources and connections. What else? Celebrity look-alikes, of course! We’ll get you the photographic documentation in a forthcoming blog recap, but the Little Birds have collectively suggested that Hayzlett bears a resemblance to the great Hugh Bonneville - in short, we foresee Mr. Hayzlett answering to “Lord Grantham” in the near future!
For the sesquicentennial episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and special guest Bob Ferro dig down to the core of talent acquisition in the Market Research field. Ferro is the Managing Director at Trusted Talent, which specializes in executive recruiting for market research and insights professionals. They talk about retention of innovative employees, how the MR industry is being impacted by the gig economy, and the importance of urgency in the hiring process - across the ever-evolving landscape of market research. Bob is a regular attendee of MR conferences, and earlier this year was awarded Little Bird’s quasi-fictional “BEST SHOES” award during the Quirk’s Chicago Event. Bob says that the combination of shared experience within Trusted Talent, in addition to face-to-face connection through various MMR events helps him better understand the kinds of people his clients are wanting to hire. Trusted Talent has a free tool to help narrow the focus for the hiring process. Check it out now, or save it for your sempiternal future reference. Priscilla also highly recommends the Trusted Talent blog! Bob’s fave podcast - Sixty Savage Seconds Fave app - The Language of Letting Go Fave book - Younger Next Year
She shoots, she scores! Listen to Shelly Bouren, Research Manager for the NBA’s Detroit Pistons, as she discusses the overarching connection between building relationships and the research that glues those buyer personas together. In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and Bouren pass baskets of knowledge back-and-forth, from discussing how to use data and research to better target the market you’re trying to reach, to the non-linear journey of the buyer persona, and to segmenting that information once you have it so you’re not advertising the same content to the same people. Shelly leads research and insights for the Detroit Pistons, supporting data-driven decision making throughout the business organization. Working with ticket sales, corporate sponsorships, operations, marketing and entertainment; and she is passionate about giving fans the best possible experience while maintaining a continuous focus on revenue. Prior to working with the Pistons, she spent several years in marketing and advertising support for automotive and financial services brands. This episode is sponsored by a Masters In Clarity Workshop on Oct. 3-4. Join PR & Media Expert Deirdre Breakenridge and Speaker & Communications Strategist Dolores Hirschmann for a live workshop in New York City - turn up the volume and engage with your audience. Use code PMSPECIAL for 10% off!
In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney discusses the importance of knowing your audience and understanding your Buyer Persona with David Paull, who likes to deliver value to content marketing. Paull has used marketing research technology to focus on political and focus group research, but has morphed those strategies into a real-time scoring system for action sports through his company Dialsmith. David Paull also has a podcast, called Engagious, where he has respectfully interviewed the likes of Ryan Serhant, Kristin Luck, Dr. Lindsay Portnoy, Tom Hoffman, and the well-known entrepreneur, Gary Vaynerchuk, or more notably GaryVee. During this podcast, Priscilla and David also discuss some of the technical concepts of operating a podcast, how to interview properly, and managing time with a busy schedule. Be sure to subscribe to Engagious podcast, or check it out on iTunes? Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet.
Life is tough and busy, and everyone is looking for a quick fix for problems within their family, business, and overall livelihood. In this episode of Ponderings from the Perch, Priscilla talks with Wendy Yellen, who believes the best solution for managing our lives isn’t a band-aid, rather a deep understanding of our brain through the power of Eidetics. Eidetic Image Therapy is defined as a system of psychotherapy. The method of Eidetic therapy techniques and exercises have been successful in altering everyday behavior and more importantly, in strengthening emotional and physical health. Wendy has introduced thousands of men and women around the world to the evidence-based treatment of Eidetics. This practice, based on Ancient Greek knowledge and 21st century science, enables business people and creatives to unlock their full potential and remove the weight of old, often “unseen” vulnerabilities which have been holding them back. Listen to the whole podcast to hear Priscilla and Wendy talk about this ancient form of knowledge that has been molded to help the modern entrepreneur and business owners find their own personal “ruts in energy” so they can address those issues and operate at full capacity. Visit myspiritualmanifesto.com/bird for a free download of the Spiritual Manifesto! Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet.
If you’ve ever noticed how a single person in a bad mood can negatively impact a room full of people, then you understand the importance of presence. In this episode of Ponderings from the Perch, Priscilla McKinney talks with her friend Anese Cavanaugh, author of “Contagious Culture” and new book “Contagious You.” Anese and Priscilla discuss the books as well as Anese’s IEP Method (Intentional Energetic Presence) that can be used to make intentional personal decisions that can have a wide-reaching impact - for which there is a free downloadable presence guide and IEP sheet. In addition to her books, Anese also wrote “The Leader You Will Be,” an illustrated inspirational journey of leadership that began its life as a 1,000 word poem. Priscilla discusses writing, authenticity, and collective culture in this uplifting podcast. Anese’s fave podcast(s) - Beautiful Writers Podcast The Tim Ferriss Show Fave app - Todoist Fave book(s) - Ignore Everybody by Hugh McLeod, The Book of Joy by Dalai Lama, Desmond Tutu and Douglas Carlton Abrams Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet.
In this episode, Momma Bird Priscilla McKinney talks with Fieldwork, Inc. Executive VP and Fieldwork Denver President, Nikki Darré. They discuss Darré’s journey within Fieldwork, and the impressive longevity of project managers and supervisors at Fieldwork. They also discuss change within the industry and how Fieldwork keeps up with design trends to maximize the client experience. Fieldwork Denver is the host of Insights Marketing Day on October 10, and Priscilla and Nikki talk about the importance of industry events, keeping up with trends and forming relationships. Nikki’s fave podcast: How I Built This Fave App: Headspace Fave book: Pride and Prejudice Fave Blog: Pursuitist Also, check out a recent interview with Nikki on Medical Recruiting!
Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet.
As our old pal, Oliver Wendell Holmes said, “A mind that is stretched by a new experience can never go back to its old dimensions.” He probably wasn’t talking about the business and consumer dynamic, but as this episode illustrates, it certainly applies. This week, Priscilla discusses how experiences between businesses and customers can be consciously designed toward excellence, with MMR Live Founder and Chief Operating Officer Tricia Houston. In addition to speaking about experience strategy’s impact on all levels of a business, Tricia also discusses how MMR Live has evolved since being founded in 2017. Along the way, they talk about the Atlanta Zoo, Zappo’s customer-first mentality, and how Chick-Fil-A wins at apologies. Want to hear more? Be sure to follow Tricia and MMR Live, and you can also catch her as a speaker at the upcoming Insights Marketing Day! . . . Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet.
“It’s never been easier to get started. There’s never been a time in all of business where there’s more things at your fingertips to help you be successful. But on the flip side, it’s also never been harder to scale, because competition is so fierce.”
In this episode of Ponderings from the Perch, Priscilla talks with Nicholas Holland, GM/VP of Product at Hubspot. In case you don’t know, Hubspot is a Customer Relationship Management (CRM) solution for inbound or content marketing. Little Bird has been a Hubspot Certified Agency Partner for five years, and loves working with the platform. In this episode, Priscilla and Nick talk about content marketing, the access that businesses have to helpful content marketing tools, and the overall direction of the marketplace. Nicholas believes that good, helpful marketing is a quality-over-quantity endeavor, and that paid advertisements can be integrated in such a way that they are also compelling content. Listen to the whole episode, then read a few excellent blogs written by Nicholas here and here! Deets from the lightning round: Nicholas’s fave podcasts- 1. Ariel Helwanis MMA Show 2. Freakonomics Nicholas’s fave app - Google Keep Nicholas’s fave book, for its societal significance - Steven King’s The Stand Nicholas’s fave blog538 blog - “There’s nothing like it.” - https://fivethirtyeight.com/ There’s still time to sign up for the Badass Women Giveaway! Check all the goods and enter RIGHT HERE!
Flock Stars is back with a new Women in Research miniseries! In this episode, Priscilla McKinney, Momma Bird and President of Little Bird Marketing takes the podcast on the road, bringing listeners an audio postcard of the goodness of the 2019 WIRexec Annual Retreat. Listen in to hear the wisdom and insights straight from the source! You'll hear from:
Tacie Avedikian, Director of Customer Development at Critical Mix Brin Moore, partner at Trusted Talent & San Francisco Loval Event Lead at WIRe Natasha Stevens, Executive Vice President at GfK Alisa Hamilton, Atlanta Chapter Organizer at Women in Research Sima Vasa, Founder and CEO at Infinity Squared Ventures and host of Data Gurus Podcast Don’t forget to enter in our Badass Women Giveaway. This giveaway is in honor of these badass women and all they have accomplished. For this round, we’ve pieced together an incredible prize package full of amazing stuff you definitely want. Check all the goods and enter RIGHT HERE! Are you enjoying this podcast? If so, please take a moment to subscribe, rate and review Ponderings from the Perch on iTunes.
So, you think you’re pretty tough, do you? Well lemme introduce you to a couple toughies who eat fear for breakfast. Their names: Priscilla McKinney and Andy Crestodina. I heard they’re so accustomed to living on the edge that they don’t even flinch at…using Wordpress for a web host. Pretty hardcore, yeah? In this episode, Momma Bird Priscilla McKinney enlists the cognitive muscle and steely reserve of Orbit Media Co-Founder and CMO Andy Crestodina, to analyze an article arguing that Wordpress is “A Risky Choice” for web hosting. The daredevil duo offers a series of sound counterpoints to the article, while acknowledging a few of its valid points. In addition to rebuffing the content of the specific blog itself, the conversation also touches on a type of blog-writing that Priscilla and Andy feel is less than helpful. Priscilla says, “I feel very committed to the integrity of our industry, and when I see something like this that’s just written out there that really in the end looks like clickbait to me, it’s a little upsetting. So I feel like it’s our duty to come back and say, ‘No, this is not not quite right.’ Just because it got published, does not mean that it’s true.” Andy agrees about this concern, because it reiterates biases: “We all have built-in to our brains the confirmation bias - when you come across an article that supports something you already believe, you tend to place more weight on it.” Listen to the whole podcast to hear the shakedown on all five points listed in the original blog. If you want to see how blogging is actually supposed to work, by providing helpful information, check out the Orbit Media blog. ALSO! In celebration of the launch of our next Flock Stars podcast miniseries, it’s time for yet another Badass Women Giveaway. This giveaway is in honor of these badass women and all they have accomplished. For this round, we’ve pieced together an incredible prize package full of amazing stuff you definitely want. Check all the goods and enter RIGHT HERE! Are you enjoying this podcast? If so, please take a moment to subscribe, rate and review Ponderings from the Perch on iTunes.
Flock Stars is back with a new Women in Research miniseries! In this episode, Priscilla McKinney, Momma Bird and President of Little Bird Marketing takes the podcast on the road, bringing listeners an audio postcard of the goodness of the 2019 WIRexec Annual Retreat. Listen in to hear the wisdom and insights straight from the source! You'll hear from: Sandy Casey, SVP of Global Strategic Alliances at Toluna Shannon Smith, COO at Jibunu Erica Van Lieven, Managing Partner at InSites Consulting Kerri Edelstein, President and Founder at Research Narrative Michelle Andre, Managing Director at Women in Research ALSO! In celebration of the launch of our next Flock Stars podcast miniseries, it’s time for yet another Badass Women Giveaway. This giveaway is in honor of these badass women and all they have accomplished. For this round, we’ve pieced together an incredible prize package full of amazing stuff you definitely want. Check all the goods and enter RIGHT HERE! Are you enjoying this podcast? If so, please take a moment to subscribe, rate and review Ponderings from the Perch on iTunes.
What do you think of when you hear the word “access?” Do you think of exclusive backstage tickets, a master key, or getting your foot in the door? In this episode, Momma Bird Priscilla McKinney and Michael Roderick, host of the podcast “Access to Anyone,” discuss how access is less about sneaking in, and more about sharing interest. Michael went from being a high school English teacher to a Broadway producer in under two years, then started his journey toward establishing Small Pond Enterprises. From there, he launched his podcast and started sharing his strategies and mindsets, which include associative leverage, vertical threading and carrying bags of apples. This episode is also dedicated to all the acronym fans out there. Your moment, full of RAB and TAC, has finally come. Bask in the glory. Some housekeeping links:
Michael’s fave podcast: The Unmistakable Creative Michael’s go-to app: Evernote Michael’s present-favorite books:This is Marketing by Seth Godin + Overdeliver by Brian Kurtz Aforementioned acronym fans: Please take a moment from your acronym-filled days to subscribe, rate and review Ponderings from the Perch on iTunes. Ratings and reviews are one way that your collective of fellow acronym-lovers will be able to find our show. Did we not dedicate this episode to you???
If you really want to fulfill your lifelong dream of swimming through gold coins like Scrooge McDuck, you’re going to need to make some smart marketing decisions. Does anybody know a way to drive real, ready-to-buy-things customers to your website? Like - we’re talking 50% more customers than are driven organically? Anyone? Oh look! It’s Priscilla and Kahlief! In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney gets into the sweet details about Google Ads with Little Bird’s own Graphic Designer/Google Ad Magician Kahlief Steele. They talk about the difference between display ads and search ads, walk through a fictitious shoe-shopping adventure wherein Kahlief finally snags those high-fashion kicks, discuss monthly ad budgets, and commonly-made (yet avoidable) mistakes. Basically, this episode answers everything you wanted to know – but were afraid to ask – about Google Ads. Do you have a marketing question you need answered? Drop us a line or leave a comment in iTunes.
Feeling stressed? You’re not alone. Studies have shown that 80% of Americans are afflicted by stress, and that number is on the rise. In this episode, Priscilla is joined by her friend and Ponderings from the Perch alumni Rachael O’Meara. Rachael is a transformational leadership and executive coach who wrote the critically-acclaimed 2017 book Pause: Harnessing the Life-Changing Power of Giving Yourself A Break. Rachael and Priscilla discuss intentionality and incremental mindset changes, and they walk through a “Daily Pause” together. Rachael’s new program, “Thrive, Lead and Succeed,” is a 9-month virtual group coaching program, designed to lead participants out of the overwhelm and place them on the road to thriving. Ponderings from the Perch listeners - this episode contains a special $500 course discount using the code: BIRD.
Check out the whole episode to learn more and take part in the Daily Pause! If you want to hear more of what Rachael has to say, connect with her on Facebook, Instagram or Twitter. And don't forget to check out her Pausecast! ALSO - Check out our Ultimate Content Marketing Giveaway! Whether you're a wizened content marketing wizard, a total tenderfoot, or somewhere in the abyss between - entering is easy and the prizes are phenomenal! From helpful resources to unique swag, this package has everything you need to take your marketing strategy to the next level. Click here to learn more! So, summarily:
- Listen to the podcast - PAUSE and breathe - feel amazing and informed.
- Use that sweet discount on Rachael's "Thrive, Lead and Succeed" program.
- Sign up for our awesome giveaway.
- Give us some love on iTunes. It helps people find the show.
LBM: Are you interested in learning a unique way to boost social engagement by using programmable chatbots, which can help you circumnavigate algorithms that might otherwise suppress your awesome links? Comment “yes” or “no” below. YOU: “Yes.” ...typing LBM: So glad that you want to know more about chatbots! ...typing LBM: Check out this episode of Ponderings from the Perch, where Priscilla McKinney and Ashley Le Blanc talk all about the different ways you can use chatbots to deliver messages, offer sweet deals, and share pertinent information to your obviously interested customers! ...typing LBM: Do you like winning cool stuff? YOU: "Yes." ...typing LBM: Check out our Ultimate Content Marketing Giveaway. Whether you're a content marketing master, a total greenhorn, or somewhere between - you need to enter!From helpful resources to unique swag, this package has everything you need to take your marketing strategy to the next level. Click here to learn more! YOU: I love this podcast so much, I'm going to subscribe, rate and review Ponderings from the Perch on iTunes. ...typing LBM: We love you.
Entrepreneurship is a burning thing. And it makes a fiery ring. Seriously though, in this episode Priscilla talks with John Lee Dumas (or JLD) about two of her favorite things: entrepreneurship and podcasting. JLD is host of the award-winning Entrepreneurs on Fire - a daily podcast that features interviews with successful entrepreneurs as well as tips and creative solutions from the host. He and Priscilla discussed FireNation, his listener network, and the importance of listening to the audience. They also talk about SMART goals, brand-building, and mastering productivity during their jam-packed (fire-filled!) interview. Check out all 2,000+ episodes of Entrepreneurs on Fire, and for those who are interested in learning more about how podcasting works, JLD has assembled a Free Podcast Course to help show the way. Hey! Are you a content marketing master, a total greenhorn, or somewhere between? Regardless of your answer, you NEED to enter our ULTIMATE CONTENT MARKETING GIVEAWAY! From helpful resources to unique swag, this package has everything you need to take your marketing strategy to the next level. We've partnered with some of our favorite authors, thought leaders and brands to compile a gift set valued over $250.00! ____ Giveaway items: - Little Bird Marketing tote bag - Little Bird Marketing yeti tumbler - Dynata insulated water bottle - other Dynata travel swag (chapstick and hand sanitizer) - netquest headphones - P2Sample Wireless Charger - P2Sample Travel Backpack - AYTM leather journal and t-shirt (large) - Effective Sales Enablement by Pam Didner and small gift pack - Marketing Landmines by Karen Tibbals - Social Selling by Tim Hughes and Matt Reynolds - Brilliant Social Media by Adam Gray - Content Chemistry by Andy Crestodina Oh, and hey again! Are you enjoying this podcast? If so, please take a moment to subscribe, rate and review Ponderings from the Perch on iTunes.
Travel. Exotic food. Cultural research. Obscure musical instruments. The areas of overlapping interest in a Venn diagram between Priscilla and Andrew Kuiler, founder and CEO of The Silk Initiative are so abundant that we might actually need a larger diagram. In this episode, Priscilla and Andrew discuss how The Silk Initiative - brand insight, strategy and innovation firm - uses their specialized knowledge and custom research to provide detailed consulting for the international food and beverage industry. Along the way, they also talk about travel, their favorite snack foods, and Andrew's favorite food cities - those include Myanmar, Israel, Melbourne, Toronto and New York City. Most importantly, they discuss their love of unconventional musical instruments - Priscilla's autoharp may not be quite as loud as Andrew's bagpipes, but the collective musical clout has effectively raised the bar for all future podcast guests. Andrew's fave podcast: Masters of Scale podcast - Reid Hoffman Andrew's fave book: The E-Myth - Michael Gerber Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.
You’d have to be pretty stone cold not to miss Austin as soon as you got to the city limits. That’s how Priscilla, Ashley and Emma felt when IIeX North America was over. Hosted by GreenBook, IIeX is all about new ideas, new approaches and new connections in market research and insights. In addition to co-chairing the event with our pal Will Leach, teaching a master class, and doing her part to Keep Austin Weird, Priscilla and the Little Bird crew attended amazing lectures, hit the pavement for Bird on the Street podcast interviews, and critically evaluated every scenario so that they could bestow upon four lone stars the (completely fictional) Little Bird Awards. Those sessions herein are compiled for your listening pleasure. Tune in to hear from IIeX staff, attendees and presenters. Including:Colleen Kennedy - Director of Marketing at GreenBookSasha McCune - Director at Conifer ResearchTim Lawton - Co-founder at SightX Jackie Anderson - Growth Strategist at ScaleHouseMark Macellaio - Vice President of Sales at FuelCycleShelly Bouren - Research Manager with the Detroit Pistons Anne Brown - CEO of Gazelle Global Research ServicesEmma Borochoff - Marketing Director at Remesh Inc.Other important links:IMD - https://www.insights-marketing.org/Scott Andrew James, Typewriter Poet https://www.scottandrewjames.com/WIRe - https://www.womeninresearch.org/Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.
One entrepreneur started a marketing company, and loves wigs. The other started a wig company, and loves marketing. Put them together, and what do you get? This episode of Ponderings from the Perch! Listen in as Priscilla chats with Carliz Sotelo Moore, founder of wigs.com - the largest online hair and wig retailer in the world! They discuss a wide array of topics including: • Employee buy-in, and the importance of making a positive impact • Growth of the non-need based wig industry • The important role that content plays in creating value for customers • How power of invested influencers who love to share • How to facilitate the best feedback from customers, and use it to shape the future They also talk about the magical powers of wigs, meeting Raquel Welch, and making awesome videos. Check out the whole episode, and be sure to follow wigs.com on Instagram, Twitter and Facebook! Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.
Q: What’s the one thing that Andy Crestodina wants you to get better at? A: Specificity! Here’s what you need to know about Andy: He’s the co-founder and CMO of Orbit Media, Chicago-based web design and development firm, he’s the author of Content Chemistry: The Illustrated Handbook for Content Marketing, and he’s the founder of Content Jam, Chicago’s largest marketing conference. Oh, and he was named a Top 10 Online Marketing Expert by Forbes Magazine! In this episode, Andy and Priscilla talk about the multifaceted nature of content marketing, including SEO and influencer marketing - taking an in-depth look at several tactics businesses can use to improve their ranking and levels of engagement. They also talk about the nuts and bolts of content creation, including books, blogs, and podcasts, wherein Andy shares a brilliant checklist for improving headlines. Later, Colton Harrington goes full-on Reading Rainbow, offering his thoughts on Andy’s book, Content Chemistry (take a look, it’s in a book!). Also, keep your peepers over the next month, because we will be launching a new giveaway that includes a copy of Andy’s book. As mentioned in the episode, here's the list of Andy's favorite: Podcast - Experts On The Wire - “The best SEO podcast in the game.”App - Google Photos - “It organizes everything!”Book - Marketing Rebellion by Mark Schaefer - “Direct, accurate, true.”Blog - Enchanting Marketing by Henneke Duistermaat Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.
Anddddd we’re back! After 3 Quirk’s events, Momma Bird, Priscilla McKinney is in the podcast booth and recapping her time at the most recent Quirk’s Event in Chicago. In this episode of Ponderings from the Perch, Priscilla and Content Marketing Manager, Ashley Le Blanc, discuss their favorite parts of the conference, including: networking events, the MR Jam Band and eating french fries in bed after a long day. Per usual, the two give out a few awards for their favorite giveaway item, best shoes and the coveted, Quirk’s Spirit Award. The two attended the conference well-prepared with recorder in hand. Listen in as Priscilla and Ashley interview attendees, staff and presenters of Quirk’s Chicago 2019. Guests include: Katie Kulp - Quirk's MediaZoe Dowling - Focus Vision Sanjay Vrudhula - Recon MRTina Gaffney - RealeyesMichael Kissen - Fuel CycleRiley Maynard - DapresyKevin Mahler - Schmidt Market ResearchJustin Blomgren - 20|20 ResearchJim Jacobs - Focus InsiteJill Bishop - Multilingual ConnectionsJignesh Shah - RybbonLeann Donovan - KNow ResearchGarrett Gil de Rubio - P2SampleCheryl Jordan-Aguilera - Pop ResearchAmit Choudhary - Jasper Colin ResearchBenjamin Rietti - E-Tabs Aaron Frey - Insight Strategy GroupLastly, we want to say a BIG thank you to WIRe for hosting an amazing opening night reception. Thank you to event sponsor’s Focus Forward, Multilingual Connections, ULTA Research Services and Globalexicon. If you are in the MR industry and aren’t a part of WIRe, you are truly missing out. Join now for free! Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.
Blasting out of the gate with a Baader-Meinhof phenom moment, Priscilla and Jamin Brazil hit the ground running in this episode of Ponderings from the Perch. Jamin, CEO of Happy Market Research podcast discusses his early love of market research methodology that led him to found Decipher, a market research software company, eventually selling the product to and becoming CEO of FocusVision. Brazil currently wears many hats, but the art of podcasting is top among his discussion points. Priscilla and Jamin talk about the craft of storytelling, the singularity of passive consumption, and their upcoming presentations at IIeX Austin: Jamin’s Presentation: 3 Ways You Can Leverage The Power of Podcasts Priscilla’s Masterclass: Effective Content Strategies for Being Heard Above the Noise Other topics of conversation included upcoming tech, incremental improvement, and why it’s okay to stop worrying about older, potentially embarrassing podcast episodes and embrace them as artifacts of progress. Badass recommendations from this episode • Jamin’s favorite recent podcast is with his mentor, Merrill Dubrow • A podcast Jamin and Priscilla both love: Sima Vasa’s Data Gurus • Priscilla’s mobile podcast rig includes a Zoom H4N Field Recorder and a pair of MOVO lapel mics (for if things get dicey!) • Jamin’s re-reading the book Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely This episode is jam-packed with goodness. Want to hear more shows like this? Let us know by subscribing, rating and reviewing Ponderings from the Perch on iTunes. About our sponsor: IIeX North America cometh on April 23-25 in beautiful Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with promo code LITTLEBIRD to save 20%!
Despite the fact that LinkedIn predates almost all popular social networking sites (2003!!), there are still a lot of relatively savvy internet users who have no idea what the social business site is all about. Until now. Listen in as Priscilla and Ashley discuss common misconceptions, what the site is and is not designed for, and how to utilize the platform to facilitate authentic connections. Priscilla - an undeniable LinkedIn whiz - gives special shoutouts to former podcast guest Tim Hughes for the innovative thoughts put forward in his book Social Selling, and to Adam Gray for the groundbreaking book Brilliant Social Media Business Strategy. From there, Priscilla and Ashley talk shop with five actionable LinkedIn tips including best practices for endorsements, introductions, and articles. Check out the whole episode and stop telling people that LinkedIn is the social site of the jobless. Hurtful! Want to hear more shows like this? Let us know by subscribing, rating and reviewing Ponderings from the Perch on iTunes. About our sponsor: IIeX North America cometh on April 23-25 in beautiful Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with promo code LITTLEBIRD to save 20%! Do it!
“It can be easy to forget the motivation that ultimately all we’re here to do is to help people. And we help people by connecting supply and demand, as new opportunities emerge. So we work hard to fight against that. To remind everybody, every day: This is what we’re here to do. We’re here to help folks.” It’s impossible to overstate the impact that GreenBook Executive Director Leonard “Lenny” Murphy has had on the world of market research. In this episode, Priscilla talks to Lenny about some of the experiences that shaped his path, and the most exciting new developments in GreenBook and IIeX. One of those developments is the upcoming IIeX from April 23-25, which will be held in Austin for the first time ever. Leonard and Priscilla talk about what prompted the move, and hatch a plan to “Keep Austin Weird” during the event which is co-chaired by Priscilla and Will Leach. Leonard discusses the vital role that content plays for GreenBook, how the agency shifted from a directory to a content creator, and eventually to a wide-scale content curator. He and Priscilla also talk about exciting new tech implementations, process innovation (Savio and Veriglif), and the validity of DIY market research. Other topics include secret office codewords, wig-wearing birthday rules, comic books and Stranger Things. Check out the full episode for more! Click here to read posts by Leonard on GreenBook Blog Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes. About our sponsor: IIeX North America is on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!
Why is it important to stay on brand in all elements of design? What’s the most challenging part of designing specifically for content marketing? Will Little Bird invest in a memes department in 2019? It was Priscilla's birthday, and Kahlief and Leighton said, "G'ahead and have a great trip... we'll handle the podcast for you!" Then they did it. In this episode, The Design Dojo - a.k.a. two of Little Bird's lead graphic designers - discuss the importance of graphic design for inbound marketing. Video, branding strategy, the GIF debate, and how the ideal buyer persona impacts the design process are all part of this short, feature-packed episode. A great listen for both marketers and designers alike! Don't forget to enter the Badass Women Giveaway before the month of March is over. Click here to enter! Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes. P.S. Check out some of our FREE resources on developing and utilizing your buyer personas. As Leighton explains, these are perfect for someone who knows what they're looking for, but doesn’t know where to start:The Perfect PersonaPriscilla Beats the Persona DrumThe Do’s and Don’ts of Buyer PersonasYou’re Reading This Because You Fit Our Buyer Persona
The last time Sima Vasa was on the podcast, it was for the Flock Stars WIRe miniseries. In this episode, she and Priscilla discuss how founding Infinity Squared Ventures allowed her to combine her knowledge of research with her entrepreneurial experience to help entrepreneurs scale for growth or for sale: “Taking the emotion out of things and really looking at financials objectively, and saying, ‘okay, if I peel back the layers here, I have to be realistic in what I think I can sell this company for based on the financial story.’ And also historical, like - look, if you have a growth rate that’s amazingly, consistently, year over year just knocking it out of the park, I mean, there’s nuances to every scenario. But that’s kind of the base piece I think is really important for people to understand. I think the second thing is, If you’re going to exit, or even if you’re going to raise money, that management team has to be strong. Whenever you put money in, you want to know that there’s a team behind it that’s committed to executing against goals. And whether that’s a merger where you have an earnout, or if you’re actually just raising money to accelerate growth, that management team is so crucial.” Sima will chair the upcoming Samplecon, a conference that brings together and celebrates the different parts of the data collection ecosystem. She says the event will have speakers on topics like blockchain and gamification, debates, and armadillo racing (yes, you read that). Like Priscilla, Sima is also a podcast host (Data Gurus Podcast), and she and Priscilla share their favorite things about podcasting as well as catching up on favorite books, podcasts and apps. Don't forget to enter the Badass Women Giveaway before the month of March is over. Click here to enter! Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes. About our sponsor: IIeX North America is on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!
Over the pond and through the woods, to the Quirk’s Event we go! In this episode of Ponderings from the Perch, Momma Bird, Priscilla McKinney, recaps her time at the very first Quirk’s Event in London, England. Tune-in as Priscilla and Ashley review the benefits of attending industry events and give out a few awards like Best Interactive Booth and Best Giveaway Item (spoiler: Priscilla also gives her own award for Best Pants). This isn’t your average event recap. Listen in as Priscilla takes to the streets of London for a Bird on the Street segment featuring Quirk’s Event attendees. Guests share their favorite parts of the event and their personal insights on the future of MR. "Research can be a very myopic type of business. If you’re in qual, you tend to be in a very narrow tunnel, and you don’t see how other people do stuff. And if you’re in the quantitative side, you have a structure of how you tend to write things. I think coming to these conferences and hearing people present and speak, you hear different perspectives. I have been blown away by the quality and insights that I’ve gotten from these speakers." - Susan Fader
In this episode, you’ll hear from:Sarah Kotva - Executive VP, Fieldwork Inc. & President Fieldwork Network-InternationalBob Ferro - Managing Director, Trusted TalentJanel Hagaman - Sr. Product Engagement Manager, AYTMSusan Fader - Insight Navigator at Fader & Associates Lance Streff - Sales Representative, Quirk’sJay Mace - Senior VP, MindfieldBecky Harris + Pete Hearn - Key Account Directors, Lightspeed ResearchNancy Hernon - President, G3 TranslateAttending an upcoming Quirk’s Event? In this episode, Priscilla gives a few tips for people attending an upcoming Quirk’s Events in Brooklyn and Chicago. Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.
Ponderings from the Perch doesn’t usually get squeakquel episodes. However, when we heard that our friend Pam Didner had a new book, we were like, “Look who’s invited to the podcast now,” and also kind of like, “I still know this is going to be a great podcast!” For those who don’t know, Pam is a sales, marketing & communication consultant, two-time author, prolific blogger, and global marketing speaker. She was also a guest of Ponderings way back in episode 39. Pam’s latest book, “Effective Sales Enablement,” is written for marketers to foster collaborative sales and marketing efforts. This time around, Priscilla and Pam quickly got back in the habit, discussing authorship, public speaking, the perils of marketing silos, and what marketers can do to better support their sales teams. It’s a truly bogus journey. Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes. P.S. Props to anyone who caught all of our sequel references in this week's show notes. About our sponsor: IIeX North America is on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!
Lawn darts. Robotic gutter cleaners. In-car coffee brewers. These are just a few things that have enjoyed more commercial success than Google+. Google’s social networking endeavor seemed poised to make big waves… something about their $719 billion in market capital lent a bit of credibility to the effort that turned out to be an almost immediate cricket-fest. The recent announcement that they would be pulling the plug on the sleeping giant wasn’t a huge shock to most people, but it’s not without ramifications. In this episode, Priscilla McKinney and Ashley Le Blanc do a quick once-over on the cause, effects, and potential side-effects of G+’s upcoming journey upon the pale horse. RIP, Google+. You were the Jar Jar Binks of social networks. We made fun of you so much, we started to feel guilty about it. Goodnight, sweet prince. Social Media Resources: - BLOG: 3 WAYS LITTLE BIRD MARKETING USES SOCIAL MEDIA TO EXPAND YOUR MARKETING MESSAGE - BLOG: PRISCILLA’S 4 TIPS FOR BUSINESSES STRESSED BY THE NEW FACEBOOK ALGORITHM - BLOG: EXPOSE YOURSELF: THE POWER OF SOCIAL MEDIA MARKETING - PODCAST: PRISCILLA AND ASHLEY TALK TURKEY, ROBOTS AND BLOGGING - PODCAST: PRISCILLA GETS A NEW PONY - DOWNLOAD: HOW TO ATTRACT CUSTOMERS WITH FACEBOOK - DOWNLOAD: PRISCILLA'S TOP 10 WAYS TO CRUSH IT ON SOCIAL MEDIA About our sponsor: IIeX North America is on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!
Ready for a dose of the truth? In this episode, Priscilla discusses “messy brilliance,” inspiring confidence, and the power of truth telling with Women for One founder Kelly McNelis. Women for One is a global community that empowers women to find and embrace their own voices, inspiring the confidence needed for them to achieve their dreams. McNelis’s journey has seen not only the creation of this community, but also the launch of the Truth Teller Tour, a series of courses, and toolkits aimed at the same goal: “I just wanted women to be able to share their stories and as soon as I intended to do that, and created a container for women to submit their stories for free, and really get out their experiences to the world so they can feel more connected and other women can feel less alone when they read it, It’s just resonated with society.” Her book, “Your Messy Brilliance: Seven Tools for the Perfectly Imperfect Woman,” is set to be featured in Entrepreneur Magazine and O Magazine this year. Check out the full podcast for more in-depth stories, and a lightning round with Priscilla! As mentioned in the podcast, Kelly’s favorite bloggers are Kris Carr and Kelly Notares. Oh, and don't forget to check out the Women for One Podcast! Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes. About our sponsor: Don't miss IIeX North America on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!
EMAIL - an open line of communication between brand and buyer. With this kind of direct contact, it makes sense that emails have remained a fundamental part of our marketing strategies for years. In this episode of Ponderings from the Perch, Priscilla hands the mic to Colton Harrington of Little Bird Marketing and he takes to the streets to interview everyday people about their email behaviors in a new segment we’re calling THE BIRD ON THE STREET. Over the years, as people continued to receive more and more marketing emails, their behavior has shifted. As marketers, we keep adjusting our strategies to try and reflect these behaviors. But what are they? Colton asks questions to uncover just that: - “Is there a particular time of day you check you email most?” - ”If an email uses your name in the subject line, is it creepy or more likely to make you open it?” - “What’s the main reason you unsubscribe from emails?” Learn more about how you can take your email strategy to the next level with our free resource, "9 Reasons People are Ignoring Your Emails." Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes. About our sponsor: Don't miss IIeX North America on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!
Pretty much every business owner - either brick and mortar or online - understands that increased traffic doesn’t always equate to increased sales. In this episode of Ponderings from the Perch, Priscilla talks with Chris Dayley, a neuromarketer and A/B testing wizard with Disruptive Advertising, about the differences between search engine optimization and conversion rate optimization. Dayley’s small testing and optimization startup, Dayley Conversion merged with Disruptive Advertising in 2016. He and Priscilla dive deep into the importance of asking the right questions, the differences between small and large business, and approaching potential clients with a mentality of abundance. Bonus! Chris has put together a free A/B testing starter guide featuring recommended tools, first tests to try, and case studies that is available here! Connect with Chris on Twitter, LinkedIn or Disruptive Advertising. Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes. About our sponsor: Hosted by GreenBook, IIeX Europe (February 18th and 19th) is all about new ideas, new approaches, and new connections in market research and insights. The event hosts the Startup Track and Insight Innovation Competition, bringing new, cutting-edge companies and ideas to the stage. Join the brightest and boldest minds in market research, all under one roof. Attendees will be in great company with speakers from Heineken, IFF, Samsung, and Danone. For the full lineup and registration details, visit the event site here. Register with the promo code LITTLEBIRD to save 20%!
Just like our old pal T.S. Eliot said, "last year's words belong to last year's language, and next year's words await another voice." In this episode, Momma Bird - Priscilla McKinney and Little Bird Content Marketing Specialist - Ashley Le Blanc talk about greeting the new year with a swift karate chop, and ditching all those bad marketing habits you might have picked up through the years. Want a sneak peek? Here's the overview of the tips! 1. Stop selling so hard. Learn about Priscilla's Rule of 15, which lays out a balanced framework for social posting that integrates sales without being annoying. 2. Stop treating social media like an afterthought. Short form content is an art form unto itself, and shouldn't be approached haphazardly, or shoved off on the nearest administrative assistant. 3. Stop pretending that "content" equals "blogging." Google looks at more than just the blog to determine your site's authority - think video and audio - and expand your content landscape. [ 3a. If it's not an important topic to your ideal client persona, stop blogging about it. Pull reports. Analyze the data. Adapt. ] 4. Stop keyword spamming. You can't just cram a keyword between every other word in a blog and expect to get results. It was never a good practice anyway, now it's bad form and completely ineffectual. Just stop please. For more blogging tips, tune-in to "Priscilla and Ashley Talk Turkey, Robots and Blogging." [ 4a. Don't put all your eggs in the backlink basket. Internal links build a better network for authority. ] 5. Stop winging it. Make a plan, and hold your content accountable to your organization and your strategy. This episode is not just brimming; it's overflowing with actionable tips you need to implement to get your 2019 marketing plan whipped into shape. Shape it up. Set it straight. Don't forget to subscribe, rate and review Ponderings from the Perch on iTunes! More about this episode's sponsor: IIeX Europe is just around the corner! This event brought to you by GreenBook is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. For the full lineup and registration details, click here. Oh, and register with the promo code LITTLEBIRD to save 20%!
The WIRe miniseries has been nothing short of inspiring. In the final episode of this series, Priscilla interviews Brin Moore. In addition to being a partner at Trusted Talent, where she helps market research firms find the right talent for the right jobs, Brin has been an integral part of WIRe in San Francisco, heading up the biannual events in the Golden City. In this episode, the two talk about the best parts of WIRe, the importance of local networking and the changing landscape of executive recruiting in conjunction with the market research and consumer insights industry: “There’s a tremendous amount of talent out there. And there are amazing opportunities out there. The marketplace is just teeming with opportunities. And people are being very, very picky about what they want - they’re looking for the right fit. Both on the client side and the researcher. They’re looking for the right culture fit, lifestyle fit, and expertise fit. They’re being very diligent about, ‘What is the position, what is it that you want us to do, and is it really a good fit for me?’ Which is really exciting, because people are putting a lot of thought into where they’re going next.” Want to know more about WIRe? Click here for information about becoming a member for free! For previous episodes in this series, check out our iTunes, website or blog. P.S. IIeX Europe is just around the corner! This event brought to you by GreenBook is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. For the full lineup and registration details, click here. Oh, and register with the promo code LITTLEBIRD to save 20%!
“Reality may not be the best of all possible worlds, but it’s still the only place where you can get a decent steak.” - Woody Allen In this episode, Priscilla McKinney talks with Charlie Rosenbury, founder and president of Self Interactive, a Springfield, MO based software development company specializing in virtual (V) and augmented (A) reality experiences. In addition to discussing the differences between VR and MR, Priscilla and Charlie talk about the future and present of this technology and how it can, when properly utilized, present a truly creative solution to a wide variety of problems. Learn about the difference between three and six degrees of freedom, the possible applications of Snapchat filters, meatball machines, and that time Priscilla’s brain went swimming with whales. In addition to being the president of Self Interactive, Rosenbury is also a co-founder of Springfield Creatives. After checking out this episode, Perch fans might be interested in revisiting Priscilla’s interview with Kyle Drenon, whose twin brother Tyler works with Self. Hosted by GreenBook, IIeX Europe is right around the corner on February 18th and 19th. Hosted in beautiful Amsterdam, this IIeX event is all about new ideas, new approaches, and new connections in market research and insights. Sounds amazing, right? It gets better. One of the most stand-out parts of IIeX is the focus on startups and how they are challenging the status quo in the market research space. The event hosts the Startup Track and Insight Innovation Competition, bringing new, cutting-edge companies and ideas to the stage. Join the brightest and boldest minds in market research, all under one roof. Attendees will be in great company with speakers from Heineken, IFF, Samsung, and Danone. For the full lineup and registration details, visit the event site here. Register with the promo code LITTLEBIRD to save 20%! Don't forget to subscribe, rate and review Ponderings from the Perch on iTunes!
In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Lilah Koski - a 25-year veteran of the insights industry, motivated to understand human decision making. As founder and CEO of Logica Research (formerly Koski Research), she's driven to help organizations use research to better engage with customers and improve people's financial lives. Logica Research excels in creating customized research solutions that answer our clients’ most complex business questions. “Our focus is providing insights to financial service organizations to help them develop products and services that will improve people’s financial lives.” Lilah also shares her personal experience with WIRe and describes the organization as a "tremendously supportive community." Want to know more about WIRe? Click here for information about becoming a member for free! Don’t miss an episode of this special miniseries. Subscribe to Ponderings from the Perch on iTunes! P.S. What are you doing February 18th and 19th? If your answer wasn't IIeX Europe, it needs to be. This event brought to you by GreenBook is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. For the full lineup and registration details, click here. Oh, and register with the promo code LITTLEBIRD to save 20%!
Do you need a little Christmas? Right this very minute? Perhaps you have the candles in the window and are only lacking the carols at the spinet? Well, you’re in for a treat, because it’s time for the 3rd annual Little Bird Holiday Spectacular Spectacular! Join in the fun as the Little Bird gang talks fave and least fave holiday movies (spoiler: there are a lot of conflicting opinions). Listen to Priscilla and Ashley discuss the Little Bird holiday-themed blog, "If Marketing was a Christmas Movie," and hear your favorite carols performed by the Little Bird band, including Priscilla’s autoharp and melodica, the ukulele quartet, and some switched-on holiday classics! Finally, don’t forget to place your bets on who will win the Hallmark Christmas movie themed quiz show: Plot or Not? (We’ve got 100 bucks on Emma to take the whole thing!) What’s our holiday wish? That’s sweet of you to ask! Well, it’d be great if you left us a glowing 5-star review on iTunes! Imagine us waking up in the morning, running down the stairs and unwrapping that review. It’s another Festivus miracle! Missed our first and second holiday podcast specials? Here they are for your listening pleasure: 2017 Holiday Spectacular! Spectacular! and Priscilla Hosts the Extravaganza Spectacular 1st Annual Little Bird Marketing Superfluous Talent Variety Christmas Show.
Fully recovered from jet lag, but still fresh off a trip to Bangkok, Priscilla took a few minutes in the podcast booth with Little Bird Content Marketing Specialist, Colton Harrington, to discuss her experiences as Co-Chair and Presenter during IIeX Asia Pacific. In addition to discussing some of her favorite presentations, she shares a few market research stories, and tells Colton all about the amazing fruit and candy selections that Thailand has to offer. In addition to amazing insights, fellow presenters and IIeX Asia Pacific attendees Ray Poytner or NewMR, Aung Thura of Catalyst Human Insights, and Andrew Kuiler of Silk Initiative call in to share their favorite parts from the event - all the cutting edge AI, Ikigai in market research, mobile/app emphasis, and predictive modeling. Check out the whole show for more information! There's still time to make it to an IIeX event. Next up, IIeX Europe on February 18th and 19th. Then, IIeX is is headed to the US. Don't miss IIeX North America from April 23rd-25th in Austin, TX. These events are brought to you by GreenBook and are all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%! Don't forget to subscribe, rate and review Ponderings from the Perch on iTunes!
Owning a business is hard work, but learning when it’s time to let it go can be even harder. For Dianne, choosing to sell 80% of her business was a difficult, but necessary to propel her and her company forward. In this episode of the Flock Stars WIRe Miniseries, Priscilla is joined by Dianne Gardiner – CEO of Bastion Latitude. “My journey started over 10 years ago when I took the leap of faith and actually started my own research business called Latitude Insights.” Widely credited as being a leader in online community research in Australia, Dianne's passion for pragmatic insight runs deep. She established Latitude Insights over 10 years ago, joining the Bastion Collective in 2016, and today she heads up an international team of research experts. “Change is hard for anyone, but unless we lean into it, we aren’t going to become better people.” Dianne and Priscilla’s conversation is packed full of insights on owning your own business, mentorship and learning when its time to let go. Traveling the furthest, Dianne came from Melbourne to participate in the WIRexec Leadership Summit. However, for Dianne, it was all worth it. “It was that moment where I found my tribe.” Want to know more about WIRe? Click here for more information about becoming a WIRe member for FREE. To celebrate the badass women featured in this miniseries, we’re hosting a badass giveaway. Click here to enter! Don’t miss an episode of the Flock Stars WIRe Miniseries. Subscribe to Ponderings from the Perch on iTunes. P.S. I need you to check your calendar right now. What are you doing February 18th and 19th? If your answer wasn't IIeX Europe, it needs to be. This event brought to you by GreenBook is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. For the full lineup and registration details, click here. Oh, and register with the promo code LITTLEBIRD to save 20%!
Perceptions of the past and future, in relation to marketing, are often conflicting. Some people dread the future and its inevitable robo-takeover, while clinging to oft-antiquated traditions. Others are gung-ho over the latest bells and whistles, trend-hopping from new thing to new thing. In this episode of Ponderings from the Perch, Priscilla talks with Ray Poynter about how we fit in the still-developing timeline of market research. As Ray says, there's room for both enthusiasm for the future and a retention of traditional values: "Probably my niche in the market is that I’m a very cynical lover of the new. So, yes, I do like new things, but I’m not easily swayed. I’ve got a very good grounding in the traditional aspects of applying the science; applying methodology and seeing where things fit. I’m much more interested in how they work than how shiny they are." Ray is the founder of NewMR, author of "The Handbook of Online and Social Media Research," and "The Handbook of Mobile Market Research," and the editor of ESOMAR's book "Answers to Contemporary Market Research Questions." He's also a prolific writer with 40 years of expertise in market research and innovation. Priscilla and Ray discuss changes in insights, legitimacy of new innovation, and what's on the horizon for the future of market research.
Find Ray at NewMR, LinkedIn, or Twitter to read more of his insights. Don't forget to subscribe, rate and review Ponderings from the Perch on iTunes! This episode is sponsored by GreenBook. Hosted in beautiful Amsterdam, GreenBook’s IIeX Europe is all about new ideas, new approaches and new connections in market research and insights. Sounds amazing, right? It gets better. One of the most stand-out parts of IIeX is the focus on startups and how they are challenging the status quo in the market research space. The event hosts the Startup Track and Insight Innovation Competition, bringing new, cutting-edge companies and ideas to the stage. Join the brightest and boldest minds in market research, all under one roof. Attendees will be in great company with speakers from Heineken, IFF, Samsung, and Danone. For the full lineup and registration details, click here. Oh, and register with the promo code LITTLEBIRD to save 20%!
Nancy Hernon has been with WIRe since the beginning, thanks to her friend and colleague Kristin Luck. “We never had a forum to come together in one place and she gave us that platform.” In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Nancy Hernon, Chief Executive Officer of G3 Translate. With over two decades of experience in the field, Nancy provides a global voice to clients across several industries. Working with major corporations, Nancy has launched new projects and websites and overseen translations for qualitative and quantitative marketing research, technical copy, advertising and legal content. For her, WIRe is a place to connect with like-minded, business-driven women. Starting as a member of WIRe, Nancy has now attended the WIRexec Leadership Summit multiple times. “I just love the way that Kristin has structured it– to make it about the head and the heart, the business and the personal. It’s so different from any industry event I’ve ever been to.” This episode is sponsored by our friends at GreenBook. Through their blog, leading market research directory and other publications, GreenBook connects marketers and insights professionals with people, information and ideas that generate better business results. Whether you’re looking for a focus group facility or just want to stay up-to-date with the ever-evolving insights industry, GreenBook is the resource for you. Check out all they have to offer at: greenbook.org.
Want to know more about WIRe? Click here for more information about how you can join for free! Don’t miss an episode of the Flock Stars WIRe Miniseries. Subscribe to Ponderings from the Perch on iTunes!
Join Priscilla and workplace futurist Marti Konstant as they delve into the vibrant world of Agile! Though traditionally thought of as a methodology for software development, Marti first worked on applying the methods to the marketing process, and eventually to individual career management. The result was her book, Activate Your Agile Career: How Responding to Change Will Inspire Your Life’s Work. It also led to the foundation of the Agile Careerist Project. In this episode, Priscilla and Marti tackle tricky topics like: • How to maintain team buy-in • Individual career growth • How to move away from siloing and hierarchical job structures • The importance of ongoing learning • And more! Put simply, “If you’ve got more skills and knowledge in part of what is the future of marketing, you’re going to be more in demand and more needed in the future.” This is the “Duty Now for the Future” that Devo told us about. Check the episode out for more details! Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.
“Watch out- it’s addictive.” – being an entrepreneur, that is. After 15 years of experience, Dyna Boen would know. In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Dyna Boen, President of Market Research at Survata. “Once I have a vision for something, I can just clearly go after it. People say that I like to jump into the deep end with both feet.” This interview is packed with noteworthy insights fueled by Dyna’s experience. She was the co-founder of UBMobile, which sold to Critical Mix in 2018, an early member at MarketTools-Zoomerang, which sold to Survey Monkey in 2012, co-founder of the data quality company TrueSample, which merged with Imperium in 2017, and co-founded the WIRexec Leadership Summit which started in 2016. Listen-in for a behind the scenes look at the WIRexec Leadership Summit and to find out what new MR tech excites Dyna. Want to know more about WIRe? Click here for information about becoming a member for free. Brought to you by GreenBook, the IIeX conference season has begun and if you haven’t bought tickets to one of these events - you absolutely need to! Join Priscilla on November 28th and 29th in Bangkok for IIeX Asia Pacific. This event has an amazing speaker line-up including thought leaders like Nestle, AirAsia, BBC and Diego. For registration and event details, visit: iiex-ap.insightinnovation.org. Plus, save 20% on registration with the promo code LITTLEBIRD. Remember, things happen first at IIeX. Don’t miss an episode of this miniseries. Subscribe to Ponderings from the Perch on iTunes!
Regular or decaf coffee? Aisle or window seat? Fries or tots…or curly fries? For most of us, these are just a few of the hundreds of decisions we make every day without conducting a cost-benefit analysis. We make these choices intuitively, using some magical portion of our brain/consciousness that’s able to just snap make decisions immediately. In this episode, Priscilla talks with Will Leach, founder of Trigger Point Design, a leading behavioral research and design consultancy. Trigger Point helps brands understand how to align their designs with the reality of how people actually make decisions - or, “match marketing toward behavior.” Will is also the author of “Marketing to Mindstates,” a brilliant guide that demystifies these non-conscious filters and illustrates ways to create messages that activate emotional engagement. He and Priscilla discuss the highlights and challenges of authorship, and how the information in the book can be applied to a whole variety of situations. Brought to you by GreenBook, the IIeX conference season has begun and if you haven’t bought tickets to one of these events - you absolutely need to! Join Priscilla on November 28th and 29th in Bangkok for IIeX Asia Pacific. This event has an amazing speaker line-up including thought leaders like Nestle, AirAsia, BBC and Diego. For registration and event details, visit: iiex-ap.insightinnovation.org. Plus, save 20% on registration with the promo code LITTLEBIRD. Remember, things happen first at IIeX. Don't forget to find Ponderings from the Perch on iTunes! The first 5 people that leave us a review and email podcast@littlebirdmarketing.com with a screenshot will receive a copy of Will Leach's book.
"We're in a place of data-explosion. People know that they have access to so much data now and they're embracing that change." Serial entrepreneur, Sima Vasa, is not an exemption. She's making waves in the market research industry by embracing new technology and encouraging MR execs to be more than just experts in data. In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Sima Vasa of Infinity Squared Ventures and host of the Data Gurus podcast. "I've had a pretty varied experience in the market research industry. I was on the client side at IBM and now I'm an entrepreneur." Sima's specialty is her deep and longstanding experience in building and growing businesses. As CEO and Founder of Infinity Squared Ventures, she focuses on accelerating new and emerging businesses in the market research space. Keeping up with the market research industry can be exhausting, but Sima explains that WIRe has helped her recharge, refocus and tackle big goals. "I'm always delighted when I leave the WIRexec Retreat on how recharged I feel." Want to know more about WIRe? Click here to join for FREE or for more information about the organization. To celebrate the badass women featured in this miniseries, we're hosting a badass giveaway. Click here to enter! Don't miss an episode of the Flock Stars WIRe Miniseries. Subscribe to Ponderings from the Perch on iTunes! P.S. Here's a little more on TRME and the presentation by Marina Kosten that Priscilla mentions in this episode!
Grappling hooks? Check. Ski masks? Affirmative. Lookout van in the parking lot? Yep! Get ready, because in this episode, Priscilla and Matt Koenig, Owner and Chief Developer at MK Web Development, are hacking into the mainframe of web development knowledge. In this heretofore uncompromised maximum security vault of information, questions are everywhere, and answers are like unto shadows. Priscilla and Matt get straight to the heart of things, answering tough questions like: Why the heck is my site so slow?What questions should I ask of a hosting service?What plugins should I be running on my Wordpress site?And more! Matt offers practical and helpful advice on database optimization, firewalls, backups, and image size, and Priscilla recounts the tale of the mysteriously windy website. Resource links: PingdomGoogle page insightsGT MetricsSmush, Imagefy, Shortpixel - are WP plugins that downsize too big photos Like it? Love it? Want some more of it? Let us know by leaving a review on iTunes!
What does it mean to be in the front seat of a female-driven market research company? In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Katrina Noelle of KNow Research and Scoot Insights. “We landed on ‘female-driven’ because that is who is behind the wheel of our team. It’s come out of a personal history, for me, of endorsing and supporting women in the research industry because that’s how I’ve ended up where I am.” Katrina Noelle is a self-proclaimed “time-zone agnostic” and president of KNow Research. For over 15 years, KNow Research has been designing custom qualitative research design for clients by combining methodologies from traditional in-person research with online and mobile approaches. To serve even more qualitative research needs, Katrina co-founded Scoot Insights, an agile qualitative methodology provider. To describe her companies, Katrina regularly uses the terms “boots on the ground” and “front lines.” Why? Because her team does it all. From meeting with clients to collecting actual data, Katrina has excelled in building a team of people passionate about research and storytelling. As a WIRexec member, Katrina has attended the WIRexec Summit for two years. “This year I was really able to set some goals of things I want to accomplish in the next year. I used the time to figure out how I’m going to achieve those goals alongside people who are doing the same thing.” For more insights on women in leadership, the future of the market research industry and learning to “be present,” listen to the episode! Want to know more about WIRe? Click here for more information about becoming a member for FREE. To celebrate the badass women featured in this miniseries, we’re hosting a badass giveaway. Click here to enter! Don’t miss an episode of the Flock Stars WIRe Miniseries. Subscribe to Ponderings from the Perch on iTunes!
“To blog or not to blog?” A question you’ve probably asked yourself a time or two as a business owner. So what’s the answer? In this episode of the Little Bird Marketing company podcast, Momma Bird - Priscilla McKinney and Content Marketing Specialist - Ashley Le Blanc explore the benefits and complexity of blogging. “Blogging - it's been around for a while now and seems like it might just be something that anyone can do, but we're here to say, maybe not everyone should be doing it, and if you are doing it, maybe you should have a strategy.” Here’s the reality - the internet is exploding with content. There are millions of articles posted daily and you can't beat it by posting more. That's right— there's no point in adding clutter. To see ROI on your blogs, you need to focus on the quality of your content and how well you’re answering the questions of your ideal customer. “This is a bigger question than just writing words that go on your website. It's about reaching your ideal client. Not just any client, not just any customer, but your ideal customer.” Tune-in for more blogging insights, including: Best practices for word count, keyword usage and social promotionCurrent stats, numbers and trendsHow to and why you should work with robotsTargeting your ideal customer Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.
Welcome to Flock Stars! These bite-size episodes feature the movers and shakers in marketing, advertising and surrounding industries. Our first season is all about Women In Research and each minisode will feature an inspiring woman who attended the 2018 WIRexec Leadership Summit. In this first episode, Priscilla McKinney interviews Kristin Luck– Ponderings from the Perch vet, supporter of women and Founder of WIRe. “There’s so much direction in what we need to change to be successful, versus really stepping into understanding what our strengths are as women and as business leaders.”
Kristin is a serial entrepreneur and a globetrotting, internationally recognized keynote speaker on marketing measurement. She’s a futurist and growth hacking expert, specializing in nontraditional marketing and branding strategies. In 2007, Kristin was inspired to start WIRe after connecting with 50 women in the market research industry over drinks. Since that first cocktail mixer, WIRe has grown to become a global not-for-profit organization with 24 events worldwide in 2018. WIRe is completely free to join. Kristin explains, “We don’t want a membership fee to be a barrier to folks to having access to our programming and services.” Want to know more about WIRE? Click here for more information about becoming a WIRE member. To celebrate the badass women featured in this miniseries, we’re hosting a badass giveaway. Click here to enter!
Don’t miss an episode of the Flock Stars - WIRE Miniseries. Subscribe to Ponderings from the Perch on iTunes.
When’s the last time you practiced the art of being selfish? Before you tell on us for using the “s-word,” let us explain. We’re talking about carving out time for self-exploration and inquiry. This week on the Little Bird Marketing company podcast, we brought in an expert on the journey to finding your authentic self. In this episode of Ponderings from the Perch, Priscilla McKinney is joined by Sarah Marshank - entrepreneur and author. Sarah started Selfistry, a comprehensive integrative educational system for mastering the art of being human. She’s also the author of the “Being Selfish: My Journey for Escort to Monk to Grandmother.” Based in the SF Bay Area, Sarah teaches and speaks internationally, offers online courses, consults with corporate clients and works one-on-one with individuals. Sarah’s inspiring conversation with Priscilla is filled with questions like, “How do we become the author of our own life?” and important insights like, “There is nothing wrong with continuing to grow ourselves.”
If you’re on a journey to self-discovery or in the process of crafting an authentic marketing strategy, this conversation will give you the motivation and encouragement you need to move forward. Love our show? Subscribe, rate and review Ponderings from the Perch on iTunes!
P.S. We’re starting a special miniseries next week! Our first Flock Stars minisode premieres Friday, September 28th. Our first season features conversations with the inspiring women who attended the 2018 WIRexec Leadership Summit.
She’s done it– Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing, has turned 100 (in podcast years). To celebrate, she’s teamed up with friend and co-host Dan Leadbetter for a special show! This episode is packed full of throwbacks, true stories, entrepreneurial insights and guest appearances. “I still remember all of those milestones. As the company progresses and you bring new people on, it’s important to tell the story– as it was.”
Making it to episode 100 wouldn’t be possible without our amazing guests, staff and, of course, listeners. A giant thank you to all of our the Ponderings from the Perch alumni, including the ones featured in this episode: Doug Sandler Maribeth Kuzmeski David Reimherr Tim Hughes Rachel O’Meara Deirdre Breakenridge Tony Cheevers Beck McKinneySawyer McKinneySteve McKinneyAlso, don’t miss our announcement about our NEW upcoming mini-series. Flock Stars premieres Friday, September 28th and you won’t want to miss it– so subscribe on iTunes! Like what you hear? Don’t forget to rate and review Ponderings from the Perch on iTunes.
We all know the saying, “teamwork makes the dream work,” but in this episode of Ponderings from the Perch, Priscilla McKinney and guest Deirdre Breakenridge of the Women Worldwide podcast prove that networking can be one of the most valuable tools for your business. Sharing in their love of communication, marketing and podcasting, Deirdre and Priscilla share their biggest networking successes and the mediums that facilitated them. Each using their podcast as their vessel, these two marketing badasses have mastered the art of getting the most out connections. Deirdre shares, “Your [podcast] guests are an opportunity to do something together…That guest in the seat is really important.” In addition to learning how Deirdre grew her podcast to 5,000 organic listens per episode, you’ll gain these insights on podcasting: AdvertisingMeasuring ROINailing the fundamentalsGive Deirdre’s podcast, Women Worldwide, a listen (we suggest this interview with Jennifer Wilkov) on iTunes or C-Suite Radio. Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.
Is your content geared to reach your ideal client? When it comes to marketing strategy, one of the biggest mistakes businesses make is failing to identify their ideal client. In this episode of the Little Bird Marketing podcast, Ponderings from the Perch, Priscilla McKinney and Dan Leadbetter explore the topic of buyer personas. “Buyer personas give you the research you need to create content and messages for the person who is most likely to buy your product.” Throughout the episode, Priscilla shares her experience and the tips she’s learned creating buyer personas for clients and for her own business. The buyer persona drum is one she beats often - catch more content on this topic on our blog or in our free Ideal Client Personas guide! Are you ready to get the most out of your marketing budget? Tune-in to this episode and do your buyer persona homework. Like what you hear? Subscribe to Ponderings from the Perch on iTunes and while you’re there, leave us a rating and review.
In this episode of Ponderings from the Perch, Priscilla McKinney teams up with her podcast sister– Maribeth Kuzmeski of the Female Insight Zone podcast and Red Zone Marketing. Throughout the episode, the two share insights from their experiences as entrepreneurs, marketers and podcast hosts. Maybe you're a podcaster looking to take your craft to the next level, or maybe you're just an avid listener who appreciates the nuances of the medium... either way, you're in for a treat as Maribeth shares the strategies she uses for her podcast, the Female Insight Zone. Want a sneak peak? “If you listen to really good interviewers, people who actually want to get to the heart of something, they’re doing a little research - they’re doing some background - they’re not just hitting start and then just reading the bio. You’ve got to know something about the people you’re interviewing so you can come up with really good questions.” Give this episode a listen for more podcast tips and advice on altering your marketing message to resonate with your ideal marketing prospect. Love our show? Don't forget to give us a great review on iTunes!
With all of the headlines about Facebook’s privacy policy and algorithm changes, you’ve probably been left scratching your head and asking questions like: How is my Facebook feed going to change? How do I get more interactions on my Facebook business page? Why did Mark Zuckerberg have to testify before Congress? And why doesn’t he ever blink? In this episode of Ponderings from the Perch, Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing, is back with Dan Leadbetter. Join them as they discuss the ever-changing world of digital media. Whether you're up-to-date on the newest Facebook algorithm changes or stuck in the days of dial-up Internet, this episode will give you tips on improving your Facebook marketing strategy. Tune-in as Priscilla and Dan discuss: Major Facebook changes over the yearsWhy buyer personas are important for your social media marketing strategyHow to get the most out of Facebook advertisingWant more information on how you can use Facebook for your business? Check out the Little Bird Marketing resource page!
And of course, don't forget to subscribe, rate and review Ponderings from the Perch on iTunes!
If The Office taught us anything, it’s that managing people is harder than it looks. From creating an enjoyable work environment to fostering creativity and innovation, being a good boss takes practice, intention and a little bit of skill. While Priscilla is definitely not Michael Scott, in this episode of Ponderings from the Perch, she reveals which fictional boss she identifies with most. Tune-in as Priscilla answers questions about leadership styles, creating stellar office culture and supporting your employees. Here’s a sneak peek of the questions she answers in this week’s episode: What’s your first memory of being a leader?What characteristics does it take to be a good leader and boss?What is your biggest management mistake?What’s your biggest management accomplishment?How do you get to know your employees and their work styles?What’s one piece of advice for bosses and one for employees?Like it? Love it? Want some more of it? Let us know by leaving a review on iTunes! “I guess the attitude that I've tried to create here is that I'm a friend first and a boss second and probably an entertainer third.” —Michael Scott
If you’ve ever needed something in the realm of market research, you’re probably familiar with the name GreenBook. The GreenBook Directory is a vast online resource of marketing research suppliers, facilities, and consultants. In this episode of Ponderings from the Perch, the Little Bird Marketing Podcast, Priscilla McKinneyinterviews Dana Stanley– Director of Operations at GreenBook. Once a literal green book, GreenBook has grown to be the go-to resource for market research. Outside their online directory, they’ve developed a series of worldwide conferences (IIEX), the infamous Insights Marketing Day and heaps of helpful (and downloadable) content. Tune-in as Priscilla and Dana talk: Go-to market research conferencesEncouraging innovation in your industrySpeaking and presenting tipsLike what you hear? Subscribe to the podcast and leave us a review on iTunes.
In observation of National Take Your Kid To Work Day, Priscilla and Beck McKinney co-host a special edition of Ponderings from the Perch. In doing so, they learn more about each other, and verily, more about themselves in the process. Beck has prepared a special pop quiz full of insightful questions for Priscilla about entrepreneurship, motivators, goals, and the importance of the silence during the Masters. Priscilla turns the tables back on Beck to find out why he thinks the office is slightly boring, and which of the Peeps is the most hilarious (spoiler: it’s Kahlief). Join us for what is guaranteed to be the sweetest podcast you will listen to on any given day (except maybe that one podcast that’s just a bunch of kittens purring). Love our show? Don't forget to give us a great review on iTunes!
What happens when you put two thought leaders in the same room? In this episode of Ponderings from the Perch, Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing, and Dan Leadbetter explore the different roles of thought leaders. After getting asked the same question at numerous speaking engagements, Priscilla honed in on the topic of thought leadership. Whether they acknowledge it or not, Priscilla explains, “Companies are built around thought leadership.” Identifying and amplifying your thought leadership style can give your brand the advantage in your industry. At this point, you might be asking, “But how do I know what my thought leadership style is?” Don’t fret! Our “What Kind of Thought Leader Are You?” quiz will tell you that very thing. In this episode, Priscilla (the Radical) and Dan (the Visionary) compare their leadership styles after taking the quiz. In addition to thought leadership, Priscilla and Dan dive into the topic of content marketing. They discuss: How to develop unique content for your brand3 common “Content Traps”Priscilla’s #1 rule of content marketingSo are you a Visionary, Radical, Inspiration, or Revolutionary? Find out your thought leadership style by taking the quiz!
Don’t forget to head over to iTunes and leave a review with your results.
Join a fun-filled podcast with design wiz Simon Dunn, from Keen As Mustard Marketing, as he and Priscilla discuss holistic marketing strategy methods, data visualization, and the importance of industry networking. Simon, with Keen as Mustard, has been finding new ways for agencies to understand research and insights for the past ten years, with an indisputable understanding of the complexities of the field. “You don’t just do a new brand, or launch a new website, sit back and wait for the work to come in. It’s all about actually doing all of those things, joining them up, having a plan - segmentations - targeting. It’s a whole joined-up web of stuff that you’re doing - and you do need to be doing all of them. And for quite a long time!” In addition to providing marketing research PR and media relations, Keen as Mustard also helped develop Viz-Fest, an annual 4-day webinar full of market research insights. While the discussion is rife with extremely serious industry discussion, Simon and Priscilla find time to reminisce about Simon’s classiness, laugh about rebranding difficulties, and share a moment of sadness about Priscilla’s missed opportunity for Scotch eggs. While you’re enjoying the episode, be sure to connect with Simon on LinkedIn, register for Viz-Fest, and give Ponderings from the Perch a swell review on iTunes!
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kathrin O'Sullivan, organizational development consultant, facilitator, executive coach, and extraordinary public speaker. O'Sullivan is a twelve-year veteran of Google, where she most recently served as Leadership Development Manager, and has studied with some of the most distinguished thought leaders in her field. Priscilla and Kathrin discuss the complexities of effecting change through coaching in an organization, and how it can often resemble the efforts of steering a giant boat. O'Sullivan brings a fresh and progressive viewpoint to the topic of how individuals and teams relate to their work. "From a company perspective, it’s like, ‘How can we help people become more productive in their work?’ And you do this by helping people - or, at least it’s my personal philosophy - enjoy their work more. The more they enjoy their work, the more they will collaborate, and the better the results will be." They also discuss: How to navigate complexityThe importance of cultures that stimulate creativityThe rise of short-term teamsHow to approach coaching for first-timersThis episode is positively bursting with thought-leadership insights, and is an excellent starting point for anyone wanting to escape the waldeinsamkeit of job dissatisfaction. Be certain to follow Kathrin on LinkedIn, check out her website and read her blog for even more wisdom. Love our show? Don't forget to give us a great review on iTunes!
In this episode, Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing chats with Fritz Grutzner, founder and President of Brandgarten. As a brand strategy consultant with 30 years of brand-building experience for Fortune 500s and non-profits in the U.S. and abroad, he shares his insights about how emotion drives behavior. His superpower involves identifying emotional insights and drivers of brand choice, helping organizations discover their most compelling, authentic brand story and teaching them to tell it in a consistent way. While Brandgarten is primarily a strategy firm they do a lot of in-depth marketing research, because their strategies depend on having deep human insights. Fritz pontificates on his perspective about brand building and delivering actionable insights from the research. In the end, their team works with client to: In the end, their team works with client to:
Understand the latest brain research and how to deal with the 95% of our cognitive activity that is really subconscious.
Help brands tell memorable stories instead of focusing on brand facts.
Help marketers understand the core emotions and total volatility of consumer loyalty.
Integrate empathy into brand stories for bigger impact.
Use current methodologies to tap into consumer’s unfiltered thoughts.
You’ll enjoy some of Fritz’s personal stories including his work with Johnson & Johnson baby products. If you enjoyed this interview, you’ll enjoy Fritz’s recommendation of Nobel Prize winner, Daniel Kahneman’s book entitled Thinking Fast and Slow. Find Fritz on LinkedIn, and check out their amazing case studies about their work with company greats including Delta, Rogaine, Organic Valley, Band-Aid, Acuvue, and more! And of course, if you loved this episode and want to hear more don't forget to give our podcast show a great review on iTunes!
Want to know what makes a blog successful? Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kyle Drenon, Director of Marketing at Murney Associates in Springfield, MO. After attending Mozcon 4 years ago, he details his slightly-Jerry Maguire story about how he came back to his job ready to take his company's marketing a new direction. Find out what happened next to bring this man, this myth, this Springfield, MO lifestyle guru to leading a small but mighty team making real estate fun again. “Our strategy on content creation is to sell more than just a house; we’re selling a community, too.” From this concept came a fresh batch of blogs people actually want to read. “We felt like we were uniquely qualified to speak about that because we’re in those communities every day. It was a natural fit to start writing a lifestyle blog about Springfield and the surrounding areas.” In this podcast they tackle not only strategy and tips for good content, but they also talk about the process needed to keep a team inspired and organized. They also discuss: Repurposing contentCreative brainstormingSEO vs. PPCTypes of content piecesSocial distribution strategies Killing your babies (how to let a piece go that just isn't working out)Reviewing your statsWhy Kyle loves wearing a robeCheck out this most excellent article they reference: 26 Things Only People who Lived in Springfield in the 90s Will Remember
In parting, we leave you with this: “How’d we come up with the robe? Was some guy just like, ‘Hey, I’ve got an idea! Why don’t we make a coat out of a towel? You can have a little belt that goes around. You could dunk the belt in the toilet! Have a toilet belt.’” -Jim Gaffigan Love our show? Don't forget to give us a great review on iTunes!
Are you desperate to know what kind of fruit you are? Need to know who is your celebrity style icon? First, join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Josh Haynam of Interact, a quiz software company. In this episode we ask: When was the last time you took a fun quiz? When was the last time you took a meaningful quiz? And, for the purposes of this show, When was the last time someone took a quiz and it turned into a sale for your business? Yup, Josh is the founder of Interact where their software helps businesses and non-profits create quizzes to not only boost brands, but generate leads. But "Why?" you ask. Why do businesses need to create quizzes for lead generation success? Well, according to an IBM study, email marketing has an ROI of 43x, meaning that for every $1 spent on email marketing you’ll earn $43 back. Email is also the way businesses SECURE their ownership of direct access to their potential customer base. So, growing your business email list is incredibly important and quizzes are one of the best ways to generate new subscribers. In this episode Priscilla and Josh answer some tough questions for marketers like: How do you attain a average conversion rate of 50% or higher?How can interactive quizzes create personalized workflows to drive sales? How can quizzes spark genuine conversation to increase social media reach? How can quizzes integrate into my automated marketing dashboard? Josh reveals the ease with which anyone can choose an already created quiz and they discuss the strategy involved in creating your own custom quiz. Specifically, Priscilla discusses how she uses her completely custom quiz, WHAT KIND OF THOUGHT LEADER ARE YOU? to help her audience understand what kind of blogging or content creation will align best with their thought leadership style. Lead generation quizzes can help move a business marketing plan and it can go far beyond deciding what vegetable or Star Wars character you are. Believe us, this is just the beginning. Try Interact for yourself. Love our show? Don't forget to give us a great review on iTunes!
Priscilla and the gang (not to be confused with Kool and the Gang) bring to you the Little Bird Marketing second annual Holiday Spirit Variety Show: Spectacular! Spectacular! Get your cup of cocoa, sit back in front of a roaring fire (either in the fireplace, or the YouTube looped video if you are a millennial) and soak in the entertainment, interviews, original music and general nonsense as you break through your deepest desire to know the "peeps" more intimately (except for Ryan). Do you love us yet? All we want for Christmas is a 5-star iTunes rating from...you! Because we love you, here are all of the links to help you through the maze of wonderment and autoharp grandeur: Priscilla: Into Great Silence: https://www.youtube.com/watch?v=pK1FGpd03Ig Ozark: https://www.youtube.com/watch?v=5hAXVqrljbs S-Town: https://stownpodcast.org/ Hillbilly Elegy by J.D. Vance: https://www.amazon.com/Hillbilly-Elegy-Memoir-Family-Culture/dp/0062300547 Men Explain Things to Me by Rebecca Solnit: https://www.amazon.com/Men-Explain-Things-Rebecca-Solnit/dp/1608464660 Return to Love by Marianne Williamson: https://www.amazon.com/Return-Love-Reflections-Principles-Miracles/dp/0060927488 Ready Player One by Ernest Cline: https://www.amazon.com/Ready-Player-One-Ernest-Cline/dp/0307887448
Brad: Stranger Things Season 2: https://www.youtube.com/watch?v=vgS2L7WPIO4 Dark: https://www.youtube.com/watch?v=zy0b9e40tK8
Kahlief: The Futur.: https://www.thefutur.com/category/podcasts/
Emma: The Perfect Christmas Present: https://www.youtube.com/watch?v=UBT6G0BPUpk Please promise us you will watch this! Leighton: Root Division: https://rootdivision.bandcamp.com Plantasia: https://www.amazon.com/Mother-Earths-Plantasia-MORT-GARSON/dp/B00VKZVLWA
Priscilla (part two): "Exactly What You Wish For" 2015 Toys R Us Commercial: http://www.military.com/video/family-and-spouse/deployment/exactly-what-you-wish-for/4653796142001 (WARNING: I even cried just reviewing it to post here.) The Last Jedi Trailer: https://www.youtube.com/watch?v=Q0CbN8sfihY A Head Full of Dreams by Coldplay: https://www.amazon.com/Head-Full-Dreams-Coldplay/dp/B017JGRJH4/ Up and Up by Coldplay: https://www.youtube.com/watch?v=BPNTC7uZYrI Gifs for Content Marketers: https://blog.hubspot.com/marketing/writing-gifs-content-marketers
Music by KS, LC
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Matt Hayman, founder at Review Minder where he develops and executes on-line strategies to improve companies' online presence and clout. Matt understands not only the intricacies of this ever changing digital landscape, but he is also able to translate his knowledge into practical tips with true business benefit. Business owners are being inundated with tactics, multiple channels, a never ending string of review sites and in general there are lots of fads and shiny options available. In the face of this complexity, the importance of online reviews can get lost. Too much confusion surrounds how companies can use them as a powerful part of their marketing mix. Companies looking to improve their visibility on the web are wise to listen in on this casual and informative conversation. They tackle relevant questions like: How you you effectively grow positive reviews online and improve your company’s reputation? What should companies to to manage negative reviews and how can they be an opportunity?Why are online reviews so important? What motivates people to leave positive and negative reviews?How can small businesses owners take negative reviews as constructive criticism? How do companies scale a process to ask for positive reviews from clients?How important are Google reviews vs. Yelp and other platforms?What are the dangers of "perfect", 5-star reviews?Don't miss their fun and funny discussion on some of these favorite and hilarious online reviews. We'd say they are parodies, but they've happened in real-time on real products, so enjoy! Click here or copy and paste this link: https://www.amazon.co.uk/BIC-Her-Medium-Ballpoint-Pen/dp/B004FTGJUW/ref=cm_cr_arp_d_product_top?ie=UTF8. The customer questions and answers are also hilarious. Check out some of his great blogs on Matt Hayman's LinkedIn page to continue this great conversation. Visit https://www.reviewminer.co to learn more about their methodologies and customized services! And of course, don't forget to give our podcast show a great review on iTunes! We'd appreciate your feedback! In fact, that might be all we want for Christmas!
Curious about how Wonder Twin Powers activate?Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kristin Luck, Growth Strategist, entrepreneur, Global Strategic Advisor and dynamic powerhouse behind Luck Collective. Kristin is busy traveling the world, serving clients across Asia Pacific, Europe, North America and speaking at multiple marketing research conferences and entrepreneurial events. In this podcast, she pauses to reflect on her journey toward consulting and multiple successes when the stakes have been quite high. Her firm, Luck Collective, is the go-to in the market research industry for growth hacking. As a consultant, she has a unique perspective from her many years of hands-on work. She founded two companies, help grow and sell three and she has held many jobs along they way. She worked as an analyst, in sales and marketing and product development departments, to name a few. These years of personal experience is the foundation to her tried and true methodologies she shares with her clients to achieve their growth and revenue goals. She proves over and over again that success in business is more than luck - it requires know-how, persistence and an organized application of an effective strategy. Luck, is the icing on the cake! Her passion project, started in 2007, is Women in Research (WIRe). Now with over 5,000 members globally, WIRe is a free to join association facilitating education, entrepreneurship and other career development goals for women in the market research industry through informal networking events around the globe, an educational webinar series, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program. Follow Kristin Luck on Twitter or connect with Kristin Luck on LinkedIn.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Gray MacKenzie, co-founder of Guava Box and DoInbound. Over the last 7 years, Gray has helped businesses grow efficiently by increasing revenue and reducing overhead. They take their combined expertise and tackle the deeper topic of bringing sales and marketing together in a comprehensive revenue strategy. They talk shop as mutual agency owners and discuss inbound in general. His day to day at Guava Box was helping companies create efficient customer acquisition systems to expand. That work led him to create DoInbound, a project and process management tool built specifically for agencies, in 2013. DoInbound helps agencies grow profit, improve client results, and increase team happiness while leveraging proven processes to reduce the typical chaos and inefficiency of agency life. He shares some of his most applicable lessons about leveraging processes to scale marketing and growth efforts. They created a strategy for growing consistency in how inbound services are delivered, which provides more consistency in the results. Gray talks honestly about some of the early mistakes they made in inbound efforts which led them to creating proper sales and marketing standards. As both of their agencies are HubSpot agencies, they discuss their journeys to becoming a content and results driven organizations. They highlight the need for agencies to bring sales and marketing into a documented process for planned company growth. For more conversations within the content marketing industry, Gray also hosts Inbound Agency Journey, the DoInbound podcast. This weekly podcast shares the growth stories of agency owners, tips and tricks shared by actual agency owners. Have more questions? Catch Gray MacKenzie on Twitter.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with her long-time friend, Tony D'Amato, Senior Sponsorship & Experiential Marketing Leader with 3M's auto care business development unit. If you think that's quite a title wait until you hear about his travel schedule! Serving together on the board of Enlace for more than a decade, they bonded over their shared passion for poverty alleviation and community transformation in El Salvador. They've laughed, they've cried over many years whilst traveling the Pan American Highway. Tony works in the industrial auto care aftermarket division at 3M driving deeper customer experience with the brand throughout the country and across their entire footprint. He speaks specifically about his experience working with digital and physical influencers and how that is nuanced in his market due based on the generational differences. As an experienced event marketing expert he leads a team to personally activate at over 75 events per year. On top of the logistics that entails, they additionally activate sponsorship of 3,000 to 4,000 unique car shows per year. With life moving so fast, Tony keeps his team focused on the root of the relational experience at each event knowing that their goal is always to build brand confidence through education. He offers expertise around these pressing questions:
How can brands drive consumer loyalty through industry influencers? Just how excited do you get about car wax? How important are gift baskets? (ok, this is just an inside joke) Who really is a celebrity? Do you remember when we sent paper invitations? Don't you just love a great balloon arch? If you're on a plane, look for him. If you miss him catch Tony D'Amato on LinkedIn.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Peter Levitan of Saatchi & Saatchi fame. Priscilla and Peter have been friends for years and love to catch up on all things marketing - especially when it comes to change in the agency world. Far beyond his global marketing agency fame, Peter also ran his own Portland agency and raised over $15 million for his two internet start-up companies. Not too shabby for a Ponderings from the Perch podcast guest, right? If you're a marketing agency owner, you won't want to miss this guy and his insight. Even if you are not an agency owner, but an entrepreneur, you'll appreciate his approach to helping companies codify what they are good at, how to understand how to consistently deliver and understand the benchmarks that should be watched for measures of success. Peter continues to consult with forward-thinking brands and agencies. He has even distilled his more than 2 decades of creating winning presentation strategies into a comprehensive ‘how to’ book that is focused on helping agencies win more pitches. You can check out the first chapter of for free here, or if you really enjoy winning, just buy the book, The Levitan Pitch. Buy This Book. Win More Pitches.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Robyn Crane, Money & Business Growth Expert known for hosting the TV show, The Financial G-Spot, Radio Show, Let’s Talk Money and as a 4-Time #1 Best Selling Author. Robyn's a self-starter and totally authentic entrepreneur introduced to Priscilla through a mutual friend. Their straight-forward approach to sales and marketing is refreshing. They talk about the nonsense involved when people refer to as an "overnight success". Robyn also talks candidly about her experience and total commitment to her dream business and dream life. With a shift in mindset, she chartered her course to becoming an in-demand speaker and is open about her business ups and downs. Through thsi journey she discovered her passion is sharing her IMPLEMENTATION-based, not INFORMATION-based processes for financial freedom. This impressive guest has shared her blueprint for financial and relationship success on ABC, The Motley Fool, and Fox Business News. Ready to borrow positive belief in from your community of support and take action toward your next big deal? Robyn is on a mission to empower committed and passionate women business owners to make more money and help more people, so they can have a bigger impact on the world. Through her seminars and FEMM Mentorship™ program (Female Empowered Money Makers). Check her out on her website, and get her free book called Make More Money; Help More People.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Paul Kortman, Digital Marketer, SEO expert and lead nomad of the Kortman family. He and his wife take Priscilla's favorite motto of "carve out the life you want to live" very seriously. He weaves expert marketing advice in with tails from the road on this episode. As a self-proclaimed certified nerd he originally worked at an agency where he couldn't keep his mouth shut, saying they were doing SEO and PPC wrong. Ultimately, he built a successful internal digital advertising department within that agency and happily trained someone to take his place. Now he is the owner of Connex Social, a Digital Marketing agency specializing in increasing conversions and increasing quality traffic. Day in and day out, Paul accomplishes business objectives through solid strategy and on time tactics every time. He's living the freelancer dream and continues to work remotely while his family is totally engaged in this location-independent lifestyle. He and is wife paved the way for families who want this freelance and roaming life while maintaining a healthy focus kids and family connectivity. Paul gives us a bit of the behind-the-scenes look at how he has morphed his company over time. He tells the story of productizing their business and building the new machination of their brand at Connex Digital Marketing. In the end, he is an entrepreneur and gives insight about the nuts and bolt of what actually works in PPC and SEO. He doesn't leave us without sharing a few actionable marketing and Facebook advertising tips, and mentions some of his favorite tools for getting business done remotely. You can read more about this semi-nomadic life their fun and adventurous blog Nomad Together. As travel hackers of sorts, they offer their insights and experience with mastermind groups as well. Check out their podcast here. It doesn't matter where you are in the world, you'll reach Paul Kortman here.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Rachael O'Meara, the author of Pause: Harnessing the Life-Changing Power of Giving Yourself a Break. Having first met at Emerging Women conference, these two had an immediate connection on the drive for living for their "why" instead of solely for the paycheck and glory. They both had been anxiously awaiting the release of this first book and deliver thought provoking conversation on finding meaning along the way to a successful career. To answer the age old question, you can have it all and it can be awesome, but it first must be #pausesome. Rachael expounds on some pretty powerful messages about how to incorporate mindfulness into an already pressing schedule. In fact, most oft the pauses she recommends are tiny habits with long-lasting benefits. First they discuss recognizing the signs that you desperately need a pause and then she offers simple tools to get yourself back into alignment with your values and your authenticity. If you're ready to lead a more fulfilling life, intentionally aligned with your personal goals and in tune with your emotional intelligence, then you're ready for Pause! Rachael is a transformational leadership and executive coach, assisting others to fulfill their potential. She is a sales executive at Google and hosts authors with meaningful messages about mindfulness and emotional intelligence for the TalksAtGoggle YouTube channel. She regularly contributes to Huffington Post and leads workshops and speaks on the practice of pausing. Find out more on her website. Pause. Now connect with her on Facebook, Instagram or Twitter. Whatever you do, don't miss her Pausecast.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Tim Hughes, co-founder of Digital Leadership Associates and author of best-selling book, Social Selling - Techniques to Influence Buyers and Changemakers. They discuss a new mindset for social selling and effective ways to get fast responses selling by using social. The transformation he offers is not just about Social Selling, but providing a complete new way of working for sales and marketing teams. He also elaborates on the difference between buyers and changemakers. The book is relevant because of the reality that the digital landscape has changed buyers' habits. It is also increasingly difficult to reach them early enough in their decision-making processes. Additionally, developing relationships with decision makers through social networks has become a critical skill for the modern selling professional. Tim discusses how he was getting tired about the narrative surrounding social in relation to lead generation and practical sales growth. Over time, he felt the discussion about social selling had gone backwards. Once the first excitement wore off for some people, they left social media without really understanding what a powerful tool it is when used correctly. He offers expertise around these pressing questions: How do you increase your influence online? How do you stop wasting time online? How do you successfully build a community online? How do you develop a system to use technology to your advantage and shorten the sales cycle? How do you identify changemakers and deal with them successfully?
In this episode you not only get great advice about proper use of social media for business, but you'll discover where to get a proper drink in London as well. Suffice to say, they both recommend lunch at The Savoy. You can hear Priscilla's thought before she left for London where she and Tim met on our episode called Priscilla Goes to London Town. For a good time, follow Tim on Twitter.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Paul Connor of Emotive Analytics. Group. Together they consider the deeper human feelings behind our actions and how market research can handle measuring these emotional associations. This podcast is a great follow up to Priscilla Looks at Consumer Relationships with Brands, where Priscilla and Dan discussed these sometimes hidden forces which compel us toward or against a brand. In this episode, Paul reveals how marketers can measure for this qualitative reaction, quantitatively. A consumer researcher since 1982, Paul founded Emotive Analytics in 2004 after seeing that traditional consumer research was lacking a component to reveal WHY people do what they do. These deeply sub-conscious or even non-conscious emotional dynamics need to be understood to deliver the whole truth of insights about brands and their products or services. Paul used psychology and neuroscience to assess the role of emotions in our processing of preference, dislike and a myriad of other reactions as we make seconds in micro seconds. Emotive Analytics' proprietary DIY program, IEPro You, helps companies measure a variety of explicit and implicit responses to enhance market research efforts. Paul is a prolific blogger and has been published in Quirk's QRCA News, NMSBA's Insights, and Marketing News. He is a frequent speaker in the industry and will be speaking again at IlexNA, this year in Atlanta on June 13th.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Ahava Liebtag of Aha Media Group. They discuss Priscilla's favorite topic, the "stunning discomfort of entrepreneurship". The hard work and passion for great writing is still driving both of them to lead creative teams. In terms of content that responds to the current needs of clients, Ahava talks about how consumers are actually zigging and zagging throughout their thought their interactions with brands. Because of the multiple ways people interact with content, she underlines the importance of starting with the end in mind before ever writing a word. Her group builds the user experience using layers of multiple questions because consumers don't interact with content in a linear fashion. They laugh about the notion that people are rational and simply plan accordingly. Ahava shares her entrepreneurial story about how she started the now powerful Aha Media Group. This boutique content consultancy delivers marketing strategy and digital communications solutions including web writing and content development. Original theme music by the illustrious Leighton Cordell.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Greg Shugar, serial entrepreneur and prolific writer. He, along with his wife Gina started Tie Bar in 2004 in true entrepreneurial fashion. They built the business from the ground up, starting alone in their basement with no employees. Over the next 9 years, they grew their brand and their business, employing 55 employees. Having sold the majority share to a private equity firm in 2013, Greg sheds a little light on his newest venture, Thread Experiment, the only brand in the world dedicated to the design of masculine bedding. They discuss what it truly means to disrupt the market and the opportunities that are out there when you develop the entrepreneurial mindset. Believe it or not, there was a day when going directly to e-commerce was just not done. They revisit his journey discussing the difference between obstacles in 2008 as opposed to the challenges we face now in 2017. He shares some of their best wins and most hard-won lessons. Be sure to connect with Greg on LinkedIn here and get wow'd with the masculine bedding options at Thread Experiment. He also shares his favorite apps just to make it more fun! Original theme music by the illustrious Leighton Cordell.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she talks with Author, global B2B Marketing Consultant and Keynote Speaker, Pam Didner. Pam is an expert creating global marketing strategies to guide a company's content marketing efforts and together they dig into the nitty gritty of effective content marketing for the Fortune 100 Senior Marketer. Most pressing in this world is the challenge of scaling content across not only multiple teams, but multiple languages and indeed, cultures. They discuss the real cost of content marketing (HINT: It's not free) and agree that measuring the effectiveness of content marketing is they only way to improve results and truly understand what is going on in the market. Be sure to connect with her on LinkedIn, Twitter, and Facebook. You can also download her FREE course - How To Build A Global Content Marketing Team or check out her book, Global Content Marketing. Want more info about the special world of B2B Marketing? Check out her guest blog, "5 Tips for Better Content Marketing". Original theme music by the illustrious Leighton Cordell.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they discuss consumer relationships with brands. What brands do you love? What brands do you hate? What brands do you love to hate? Interestingly many people don't consider that their lives are full of actual relationships with brands. They are tied into our family stories, our values, our conversations, daily routines and holiday traditions. No matter how much you think about it, we do develop actual relationship with brands throughout our lives. Priscilla reaches back to an older article she considers foundational regarding brand relationships and consumer behavior. This article can be found here: http://bit.ly/consumerrelationships if you want to go deeper. Priscilla loves Roku. Dan loves Zildjian. Also, in this episode they do not explain jazz. If you don't get it on your own, there's really nothing they can do. Any chance you feel like doing your good deed for the day and giving a 5 star review of this show on iTunes? Original theme music by the illustrious Leighton Cordell.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she talks with author, prolific writer and marketing guru, Mitch Joel. As the President of Mirum, a global digital marketing agency operating in close to 20 countries, he has earned the right to direct huge brands as they navigate digital marketing. He talks openly about how the marketing industry must come to grips with how consumers adopt quickly to technology while agencies and brands tend to lag behind. Since Mitch is a prolific speaker to the likes of LEGO, Wal-Mart, Starbucks, Twitter, Oracle, Nestle, Procter and Gamble, Unilever and more, his ideas have been put to the test. He breaks down complex strategies by focusing on three points on his "bull’s-eye" approach. Listen in for more of his musings on the nuance between the art and science of marketing. More than anything, Mitch believes in his work as craft and labors under the conviction that he simply wants to create things that are deeply meaningful to him. He writes, and challenges us to live our own truth as it rings true to us regardless of how it is received. In that way, he prefers the more creative approach to the absolute embrace of formulaic success. Follow Mitch's blog and be sure to subscribe to his fantastic podcast, Six Pixels of Separation. Don't miss his books, Six Pixels of Separation and CTRL ALT Delete. Learn more at: www.mitchjoel.com. Original theme music by the illustrious Leighton Cordell.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they celebrate her St. Patty's Day birthday. As they are fellow-holiday birthday peeps (Dan having debuted on New Year's Eve) they talk about the joys and perils of a holiday birthday. What they can't wrap their minds around is the reality of actual St. Patrick's Day Birthday cards for sale. Seriously, individualized cards celebrating your birthday falling on this holiday. Hmmmm.... To celebrate, Dan delivers another pop quiz in which Priscilla rants a bit about marketing pet peeves. Seeing as it is her birthday, and will be wearing a green wig all day, he lets her vent. Included in those questions are also some reflections on entrepreneurship and of course, her memory of the top three birthday presents she's ever received. They also wrap up highlights from her trip to London and she offers some travel and networking tips. Was this supposed to be a marketing podcast? You'd better complain to the authorities! But, if you loved it and were wondering what to get her for her birthday, SPOILER ALERT she'd like a 5 star review of this show on iTunes. Original theme music by the illustrious Leighton Cordell.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, Stoney deGeyter of Pole Position Marketing. He is the author of the very definitively titled book, The Best Damn Web Marketing Checklist, Period! among others. Where others focus on search engine optimization (SEO) only for ranking results, his team goest beyond with a laser focus on total web presence optimiation for the sake of helping the visitor. Stoney elaborates on his process of writing his book. His journey of writing his own proprietary checklists for the work he did over the years. He uses his own book as a reminder to stay true to these fundamentals. Again, front and center to his advice and prolific blogging is his motivation to truly help his clients. Other books by Stoney deGeyter include: SEO 101: Everything You Need to Know about SEO (But Were Afraid to Ask)
Keyword Research and Selection: The Definitive Guide to Gathering, Sorting, and Organizing Your Keywords into a High-Performance SEO Campaign
They also both enjoy Belgian waffles. This is true. Don't forget to give us a 5 star rating on iTunes and give us a suggestion with who could play Stoney in the movie about his life! Original theme music by the illustrious Leighton Cordell.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Robin Barr, Chief Inspiration Officer at Unleash Your Brilliance in this episode. As a Life Coach Robin works with high performing executives who feel as if they are "dying at their desks". She addresses the true suffering many experience when they are out of alignment with their own values and are frustrated with their own inability to alter behaviors or outcomes they so strongly desire to change. They discuss the role of stress in modern life (especially how that shows up for entrepreneurs) and the different ways males and females tend to deal with this foundational issue. Along with our normal stress, she discusses how we layer habits of "checking out" on top by either living more in the past, or fixating on the future. Robin is passionate about helping people expand and integrate their emotions and stay present in order to create a life they truly love regardless of thes stress they feel. Together they debunk popular misconceptions about Life Coaching as an industry. Robin shares how she incorporates brain science to help stressed-out, hard-working professionals learn to live authentic, purpose-driven lives they love. This requires dismantling well-worn neuro pathways in your brain in order to reconfigure more positive ways of staying with and walking through our emotions. They explore how a Life Coach helps build capacity to stay with such difficult emotions. Robin offers a few simple techniques to incorporate into our every day lives, helping us bring our best self to work, to our families, and increase our own personal well being. Just know that Priscilla's business is definitely NOT a strong, muscular, winged pegasus (you'll have to listen in for that inside joke). She is still, however, building her capacity to walk through what she calls the "stunning discomfort of entrepreneurship." Original theme music by the illustrious Leighton Cordell.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they discuss her upcoming speaking engagement in London. As she heads out to speak to marketing researchers about the future of social media she focuses on what she continues to do to disrupt the market. She discusses how her book of business differs from most other agency owners she meets. Any given day the team could be working content about turbo engines, chiropractic care, sheet metal or autism solutions, just to name a few. This industry diversity requires her team to stay focused on process at all times. She also gets pretty vulnerable about how she has garnered a high rate of repeat customers. Priscilla believes this is because she has consistently respected client's marketing budgets and treated their money like her own. They also discuss some business development issues. She gets honest about how hard it is to strike a balance between dividing her time marketing her own company and completing work for clients. Every small agency should be living in the terror of that daily decision, in her humble opinion. This involves hard conversations and daily refocusing. These powerful conversations led the Little Bird Marketing team to assess their business by understanding where their talents, services and products fall into the following five buckets: seedingsproutinggrowingmaturingmastering Her suggested travel reading list includes: McCarthy's Bar by Pete McCarthy Pink Tanks and Velvet Hangovers by Douglas Lytle To enter the official LONDON MUG CONTEST simply email us at info@littlebirdmarketing.com with those words in the subject line and we'll let you know who wins when we end the contest on 5/31/17. Just for morbid curiosity, here is the link to the story of the woman who died and went unnoticed in London. Original theme music by the illustrious Leighton Cordell.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Liz Van Patten, an accomplished qualitative researcher. Her experience discovering marketing insights for companies, advertising agencies, governments and industry groups for more than 25 years has honed her skills in marketing research. They discuss the difference between qualitative and qualitative research and how they fit into concept testing/development, understanding path-to-purchase and decision-making, new product development, positioning development, communications research, and social media listening. As an early adopter of online qualitative research methods, Liz is an acknowledged expert in the use of asynchronous approaches such as online discussion forums, insight communities, in-depth interviews, online diaries, mobile interviews, and as well as real-time methods including webcam and text based online focus groups. Liz's journey has run the gamut from handling focus groups with six year olds, to examining the effectiveness of copy on national brand campaigns. They discuss some of the more interesting branding and packaging work. They discuss the role of marketing research to truly deliver to brands meaningful discoveries and even get nitty gritty into some tools such as projective techniques to truly find out what people think about brands, services, projects, logos and more. They also discuss the blocks small companies have with accessing qualitative research along with the dangers of DIY models for consumer surveys. Original theme music by the illustrious Leighton Cordell.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Michael Brenner, CEO of Marketing Insider Group. Michael is a sought-after keynote speaker on Leadership, Culture, and Marketing. He is the co-author of best selling book The Content Formula. As a recognized Top CMO Influencer, B2B Marketer, Content Marketer, and Social Media Marketer, Michael delivers insight into the content marketing industry. They discuss what it means to truly start a conversation with your brand followers and bring authenticity to marketing efforts across the board. They go deeper into the disruption that can happen when agencies and clients walk away from a simplified attempt to "just sell more" and instead create something more meaningful for better marketing. But even for those who have moved into the content marketing spaces he keenly points out that "Marketing with content is not the same as content marketing." They discuss the role of empathy in marketing as Michael alludes to this reckoning that is coming for the marketing industry which will hopefully, cut the fluff and look for better alternatives to simply buying clicks. Follow Michael on Twitter @BrennerMichael. Original theme music by the illustrious Leighton Cordell.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, David Reimherr, founder of Magnificent Marketing. These two have a lot in common and a lot to talk about. They both lead a team of creatives at full-service marketing agencies with specialized expertise in content marketing. He is also the host of the Magnificent Marketing Podcast. You'll enjoy his take on mixing old school techniques with the latest and greatest marketing tools and strategies for maximum results. Original theme music by the illustrious Leighton Cordell.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, Bernie Borges, CEO of Find and Convert, a content marketing agency serving B2B clients across the U.S. He is the author of Marketing 2.0, one of the first 50 books written on social media strategy. He can be found pontificating on his expertise on his podcast called Social Business Engine which can be found at http://www.socialbusinessengine.com/podcasts/. In this episode they discuss the nuance and expertise that B2B marketing efforts require including technical integrations and closed loop sales reporting. Professional businesses need to establish that professional legitimacy from the first client interaction and yet strike a very personal and human balance in the mix. As experienced B2B marketers they discuss tips and tricks to do just that. As they both lead a HubSpot certified agency they also discuss the power of fully integrated marketing dashboards. Regardless of the sophistication of integration and automation, however, they both agree that curating content with the higher purpose of being helpful to people reaps the best rewards regardless of your choice of dashboard. Original theme music by the illustrious Leighton Cordell. Check out important links to upcoming events mentioned in this show here:
Upcoming Lithium Webinar https://www.lithium.com/resources/webcasts?ga-link=nav
Social Media Strategies Summit 2017 in San Francisco 2/7 - 2/9 http://socialmediastrategiessummit.com/san-francisco-2017/
Social Media Marketing Words 2017 in San Diego 3/22 - 3/24 http://www.socialmediaexaminer.com/smmworld/
Join Priscilla McKinney, CEO and Momma Bird and all of the creative "peeps" at Little Bird Marketing for the EXTRAVAGANZA SPECTACULAR 1st ANNUAL SUPERFLUOUS TALENT AND CHRISTMAS VARIETY SHOW! You'll laugh, you'll cry and "You'll poke your eye out kid!" Enjoy cherished Christmas memories, dramatic readings, horrible holiday jokes and musical interludes featuring the ukulele, records and of course, the autoharp. This episode features Priscilla McKinney, Dan Leadbetter, Brad Jones, Beth Claybrook, Ryan Boydston, Kahlief Steele, Amelia Hill and Leighton Cordell. The best way to spread Christmas cheer is blaring this podcast for all to hear! Original theme music by Leighton Cordell. DISCLAIMER: Christmas cheer varies from listener to listener. No elves were harmed in the taping of this show.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, Tony Cheevers. With 20 plus years experience working in sales and marketing leadership roles with global brands like Virgin, KLM, Schlumberger and the U.S. Postal Service. They talk about the reality that with social media and more sophisticated marketing dashboards, companies are getting "insights" and data about their clients. But even with this access to what only large companies could see before many companies still don't know what to DO with this information. They discuss the real difference that can be made when companies, even small companies let a professional handle their business challenges like properly formatting a customer survey, finding the right people for a focus group and so much more. At Researchscape International, he collaborates with brands and their agencies, providing "Do It For You" survey research at DIY prices. Check out their amazing menu of services at http://www.researchscape.com/shop/.
Original theme music by the illustrious Leighton Cordell.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they ponder the modern tragedy that is the ubiquitous TO-DO LIST. As the CEO of three companies, she has learned some ways to be freakishly productive. As her reality doesn't include simply not being interrupted on a normal basis, she offers some insights about how to calendarize tasks, understand what is your "genius work", effectively delegate and maintain clarity about how to use her time wisely. She reflects on what she learned from watching her office burn to the ground and how she relies on her team to help achieve their goals. In the end, she focuses on to-do items and actions which are directly tied to actual goals. Wouldn't it be an amazing life without decision fatigue? Call us and tell us all about it. Otherwise, listen to this episode. Also, they AGAIN discuss the Shoji Tabuchi Show, which is one of their favorite topics. Original theme music by the illustrious Leighton Cordell.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they gaze into the marketing crystal ball. As a keynote and breakout session speaker, Priscilla has been traveling much lately, called upon to talk mostly about the FUTURE OF MARKETING. She gives highlights from the road along with answers to some of the most frequently ask questions. Mostly, people are just confused about what is NEXT in marketing. Whether she is speaking with market researchers, app builders, small business owners, or c-level executives, they all are feeling that traditional marketing is broken. For those who have ventured heavily into digital market they are also confused about what is really working and what will work in the future. While every marketing strategy needs to be nuanced, she sticks with 3 points she believes for sure about who will WIN in the brave and bold marketing future. Here's a sneak peek at what must be done, in her humble opinion: - Brands must pay attention to changing consumer behavior - Companies must understand the meaning behind their own data - Leaders must spend their very best resources developing epic content Original theme music by the illustrious Leighton Cordell.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Vivian Blade. She is a powerful woman of experience and recognized talent management expert, working with companies to build solid and sustainable bench strength in their leadership pipeline. In her work as a consultant, author, keynote speaker, trainer and executive coach, her passion in building leaders and developing excellence empowers companies to fuel incredible leadership, and professionals to fuel incredible careers. They discuss what do do when you're not in right seat at your company, what to do when your great work is not being recognized and how to move your career forward with purpose. Vivian teaches her four principles about career development which focus on EXECUTION, REPUTATION, REACH and RELATIONSHIPS. Vivian is a prolific writer whose articles, featured in a number of professional, industry, and business publications, and published books have helped thousands of professionals succeed. She is the author of two books that reveal the inside secrets of career success: "FuelForward: Discover Proven Practices to Fuel Your Career Forward" (http://vivianblade.com/books.html), and a contributor to "Find Your Fit", a book from the Association for Talent Development (https://www.td.org/Publications/Books/find-your-fit). When you realize you are ready to be responsible for your own career, you're ready for this episode! Original theme music by the illustrious Leighton Cordell.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as she takes a pop quiz! Priscilla takes an awful lot of compliments from Dan right before he announces that he is going to shoot questions at her and put her on the spot! He collected questions from listeners and added some of his own. He starts with an easy pitch about what albums she would take if she were stranded on a deserted island. Once they finish discussing Freddy Mercury, they move on with the quiz. He moves on to ask about her most satisfying moments in business which include some highs and some lows interestingly enough. They discuss fears and inspirations and much, much more. Original theme music by the illustrious Leighton Cordell.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as they discuss the pros and cons of consulting. It seems these days there is a consultant for every kind of expertise needed and in some ways it can seem frivolous until that day you NEED that expertise and someone truly delivers thoughts, tools and concepts that help you take your business or personal life to the next level much more efficiently. They ask questions about what kinds of expertise would be worth loads of money. They talk about consultant experiences that are worth the money and which ones seem like a waste of money. They celebrate Michael Bolton's whole collection. Also, bonus advice: Don't watch the movie Office Space with your mother. Original theme music by the illustrious Leighton Cordell.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Kathryn Budig. She is the author of "Aim True: Love Your Body, Eat Without Fear, Nourish Your Spirit, Discover True Balance!" She is a totally authentic and beautiful person demystifying good health, self love and whole body health. Priscilla gushes on and on about how amazingly stylized this book is and seriously wants you to buy multiple copies of this for all of your friends this year. THIS WILL MAKE YOU POPULAR. Kathryn Budig is an American yoga teacher. She authored the multiple books and writes regularly for publications including The Huffington Post and Yahoo! The recipes are also to die for! Be sure to check out her website about Aim True at http://kathrynbudig.com and tackle a great online course at http://www.mindbodygreen.com/classes/aim-true-21-day-journey. Original theme music by Chris Stewart.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as they discuss brand positioning statements. As companies step out into the market they seem to ask questions about how to position themselves, but as older companies morph over time they sometimes fail to come back to reviewing their brand positioning statement even as their company has completely changed and the people who they serve has changed. They grapple with the dilemma of how you figure out how you be totally true to the brand and WHERE a brand fits in the market. They discuss how the process truly help you understand who you BEST serve. They take an amazing digression into completely reviewing the Shoji Tabuchi Show playing in Branson, Missouri. Just for reference, Shoji Tabuchi is a Japanese American country music fiddler and singer who currently performs at his theater, The Shoji Tabuchi Theatre, in Branson, Missouri. Go figure. Original theme music by Chris Stewart. As promised, Dan Leadbetter's Brand Positioning Statement: I'm Dan Leadbetter, a professional emcee who will ignite the social vibe at your next event. I bring spontaneous humor and engaging observations to create a fun and comfortable atmosphere for your eventing. I kick corporate events up a notch with industry-specific humor. I also help causes struggling in obscurity deliver an effective fundraising event. I bring a fresh perspective to the issue that sparks conversation and ultimately compels the audience to open their wallets. Whether entertainment or infotainment, I am always a crowd pleaser.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Dan Chiodo. He is the author of "Perfect Timing" a book about how to gain at least two hours each day through developing time saving strategies. As a Certified Mastermind Executive Coach (CMEC) he works with Fortune 500 companies and others to help them ask the best possible questions in order to create the best possible work. As a solopreneur he gives great advice about how to spin your greatest expertise into valuable services your clients will come back to you for time and time again. Included in this podcast are tips about listening, organizing, and maximizing your time in a way that help you carve out the life you want to lead. That is a topic that is near and dear to Priscilla's heart. Enjoy his practical and insightful tips and apply them to your life today. Learn more about Dan at www.impactbydan.com. Original theme music by Chris Stewart.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as they discuss the state of marketing. Every once in awhile someone will comment to me that they believe social media to be dead. On the contrary, it is alive and kicking. What seems to be more the issue is HOW people are using social media and WHY marketers are using it. This episode really focuses on the changes that are here to stay because of the major shift in the advertising world which is the dominance of the end-user. Gone are the days of prime time TV and big media buys in the local newspaper for many businesses. People are tuning out from content that interrupts and want their content when they want it, where they want it and on the device of their choosing. It is not that traditional media buys are dead, but that marketers must adapt. But simply adapting to a new medium or channel like Facebook is not enough. Companies who advertise there must still understand they are building their kingdom on leased land. Content marketing instead offers to build a platform where companies can engage with their clients in meaningful ways to garner direct connection to them. With effective email list building companies can choose whatever medium of the moment, but can still grow their list with lead generating efforts. In accordance with the prophecy, this leads to sales automation and lead nurturing, which this Momma Bird loves to talk about. And, as they say in the business, the original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird and CEO at Little Bird Marketing as she talks with Mary Maru about website design, user experience and user interface and how they go hand in hand to create amazing design. As creative director of Mary Maru Design, she works with clients who are ready to make a significant impact on their overall marketing strategy with the help of her design and technical expertise. Check out her clean and beautiful aesthetic at www.marymaru.com. Once you see her work you'll completely walk away from the scatter shot approach to website design. They discuss the importance of company brand and message clarity as a successful part of any website build and marketing strategy. Mary gives some parting thoughts about trends in web design that will get you thinking maybe it's time for a new website for your business. By then end, you'll simply wonder when the champagne cart will be by to celebrate your success! Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Bari Tessler Linden, MA, Financial Therapist, Mentor Coach and Mama-preneur. Bari’s gentle, body-centered approach weaves together personal, couple, and creative entrepreneurial money teachings into one complete tapestry. She is the founder of The Art of Money: a global, year-long money school, which integrates Money Healing, Money Practices and Money Maps. Bari is also the Author The Art of Money: A Life-Changing Guide to Financial Happiness. Visit her website for a free offer and learn more about Bari at: http://baritessler.com/. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter trends in website builds. The discuss what Priscilla is hearing from clients about their websites and how she challenges clients about their perception of their website. Even for clients who are not actually selling products a website is a tool. They discuss their biggest frustrations with websites that don't work, and especially those that don't work on your phone. She also is amazed by how many business owners don't even look at their own website and think critically about how it can be a tool to advance their business goals. She gets transparent about the changes they have made to the Little Bird Marketing website and how content marketing, lead generation and sales automation can be accomplished with an amazing website, coupled with a dynamic content marketing strategy. As with everything in marketing, Priscilla forces the client to come back to the WHY for building a website. They also discuss typical mistakes people make in website design. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about books they love. But before they get started you'll enjoy the BONUS STUNNING AUTOHARP INTRO by Priscilla herself and special whistling guest, Leighton Cordell. Once they stop relishing the goodness of her new autoharp, they discuss books and the general disdain Priscilla has for business books that gloss over self doubt and instead choose a revisionist history. They discuss the following books: How to Read a Book by Charles Van Doren and Mortimer J. Adler Cather in the Rye by J.D. Salinger Franny and Zooey by J.D. Salinger Thrive by Arianna Huffington Leadership Secrets of Attila the Hun by Wess Roberts Big Magic by Elizabeth Gilbert Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds by Carmine Gallo Presence: Bringing Your Boldest Self to Your Biggest Challenges by Amy Cuddy Finish Big: How Great Entrepreneurs Exit Their Companies on Top by Bo Burlingham The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks PhD The Martian by Andy Weir Riding the Iron Rooster: By Train Through China by Paul Theroux The Gifts of Imperfection by Brene Brown The big ideas start flowing about addressing "upper limit problems" and what our reactions are when things aren't going well, or when things are just about to go REALLY well. These are amazing concepts to help in all aspects of your life.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Doug Sandler of the Nice Guys on Business podcast. Not only do they share their favorite podcast, but they get into the WHY and HOW of podcasting. In the middle of some truly helpful information you'll learn about "chicken pot pie", "beef stroganoff" and how just to not be a jerk in general. This is a favorite theme of Doug Sandler, author of Nice Guys Finish First, which you really should buy and read! Deep in the conversation they get into monetizing, producing and promoting podcasts. Inherent in these conversations is rich strategy! Check him out at www.dougsandler.com and listen in on his amazing interviews at https://overcast.fm/itunes966086057/the-nice-guys-on-business. You can also pester him on Twitter @djdoug, which is what Priscilla does! Original theme music byOriginal theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Wendy Limbert about her recent start up, Popcorn Coaching. If you're ready to take the entrepreneurial plunge or wonder what would possess anyone to leave behind a well-paying traditional job for the uncertainty of business ownership, then this episode is for you! They discuss process, marketing, packages, and putting yourself and your expertise out there. As a life coach, Wendy also provides insight into the current market for life coaches and personal coaches. She explains the process of how coaching is really an offering for clients to discover themselves. They also discuss the place of play, art and creativity and how that works in the coaching process. Check out her website at http://www.wendylimbert.com/ for her current free download to enjoy! Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about her newest acquisition - HER VERY OWN AUTOHARP. Once they stop talking about it, they get back to marketing issues specifically, dealing with content and content marketing. It is no small subject matter, but with 4 Content Marketing Specialists on her award-winning team they get down to demystifying INBOUND MARKETING, DIGITAL MARKETING and CONTENT MARKETING. No matter what you call it, it is the basics of a digital platform every company needs to put into place. As a certified partner with HubSpot, she knows her stuff and loves bringing clarity to sales strategy by creating working systems that deliver sales automation and effective lead generation. Mostly, she feels content marketing involves a culture shift and should be seen as a long-term commitment to your company and goals. Want to know more? Check out www.littlebirdmarketing.com/inbound-marketing/. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the importance of online reviews. She most certainly was not going to go to Medieval Times without doing her research. After Yelp!, Trip Advisor and Facebook reviews she decided she would probably live through the experience and not hate it - as long as Borat does not show up. But what can be said about online reviews and ratings. Do they provide instant legitimacy? Do they sway the potential client? Do they affect SEO rankings? How important are 3rd party ratings and personally written reviews? They discuss this, along with winning strategies business owners and marketing managers should consider to shore up the love from loyal clients. They also discuss how to handle negative ratings and keep focused on social proof that your company truly is amazing. She also gives a free Google Review instruction page which companies can send to their clients to request these valuable reviews at http://info.littlebirdmarketing.com/review-my-business-on-google-3298493802. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Nancy Milton about REAL communication and what it takes to set yourself up for total success in your personal and work relationships. These two fierce female entrepreneurs slide into a comfortable dialogue about designing alliances in order to engage wholeheartedly in any given instance. As a speaker and facilitator she inspires leaders and change-makers to use communication tools to increase effectiveness and satisfaction. Check out her work at http://nancymilton.ca/ and don't forget to check out her book THE HAPPY PLACE. With a deep commitment to living authentically, she challenges everyone to truly show up and live in the accountability of the words you speak and bed you make. Don't miss her explanation of the PLATINUM RULE and how that can change your life and relationships. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Doug Sandler about his "Mr. Nice Guy" paradigm for success. They discuss the habits we form in business and how we can control our own behavior and always take the high road while still coming out ahead. With his 30 years of experience as an entrepreneur, his take on the importance of positivity as an important part of not only being kind to ourselves, but truly valuing others around us. While some may think his "just be nice" approach is perhaps sophomoric, he challenges you to find a better way to a successful and fulfilling career. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller and don't miss his podcast with Strickland Bonner at https://itunes.apple.com/us/podcast/the-nice-guys-on-business/id966086057?mt=2. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about her ideal client. First of all they are "better than your average bear" but their marketing is not telling the truth. Her team is looking for clients who are great at what they do, but their marketing hasn't caught up yet and the peeps want to make up the gap. Dan knows she loves her job, but she shares the three things that she is thinking about when arriving to work each morning. It is what also makes Little Bird Marketing also be "better than your average bear." They discuss mules at length and agree that they don't need any more conversation starters. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the WHY behind blogging. She gets a lot of questions about blogging, but she worries more about the people who are NOT asking her. They discuss how blogging is such an integral part of search engine optimization and how important it is in establishing one's expertise as a part of a company's strategic marketing platform. They discuss positioning and usefulness of blogs along with other creative aspects such as originality and proper voicing. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how she keeps her mojo - even through a very demanding schedule and the pressure of growth. She talks about paying attention to your life and how you carve out a great balance by simply becoming awake and alive to what inspires you and what truly feeds you. She challenges listeners to think about separating out what makes you money and what makes you happy and making sure you know the difference. She starts her day with thinking about how she wants to feel in the end, and lets that be her guide. Also, in this episode Dan discovers that Oprah is no longer on TV. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the do's and dont's for trade shows. Especially after the 2008 downturn in the economy many companies trimmed the budget and cut out trade shows. That was much to Priscilla's liking in what seems like the wasted time and effort at most trade shows. But trade shows done correctly can be AMAZING. Done poorly they are a TOTAL WASTE OF MONEY. She challenges the listeners to not only think about the desired outcomes, but in fact, lining out specific goals for the show - otherwise don't go! Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about listening to your life in such a way as to lower the stress levels and get more done that is TRULY MEANINGFUL to you. She openly admits she loves goals and New Year's resolutions!!!! Really, she does, but she hates it when people make meaningless resolutions without thinking about meaning first. She focuses on how small habits can make radical changes in your life and encourages people to start with the development of a personal mission statement. End the year with gratitude and then carve out a wonderful new year! Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Brett Baker of Trustpoint Management. As her sales coach, he has brought infinite wisdom and deep personal growth at a critical time in her entrepreneurial journey. They talk about bringing your sales process in alignment with your values and how to respect yourself and others when faced with other personalities and methods for making decisions. They discuss the worst podcast episode ever http://www.thisamericanlife.org/radio-archives/episode/513/129-cars in which the traditional sales management approach literally makes your skin crawl. Brett's Sandler training is imperative to understanding why sales people chase their own tails and how you can cut through the bull and actually have real conversations you can count as a pipeline. They also discuss voicemail jail and email jail and why people insist on engaging in behaviors that don't help them meet their goals. If you are looking for solid, traditional, old-school sales training you should definitely steer clear of Brett Baker at Trustpoint Management. His fresh approach is welcome at Little Bird Marketing. His website is http://www.trustpoint.sandler.com/ and check him out on LinkedIn here https://www.linkedin.com/in/brettbaker66. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about why understanding your ideal client makes a powerful impact on your marketing strategy. She talks about the "red flag" statements she hears from marketing managers and business owners which tell her that they are no longer considering their audience. With the insanely important need to create epic and relevant content for digital marketing, social media engagement and search engine optimization, she is convinced this can not be ignored. Check out http://info.littlebirdmarketing.com/a-little-bird-guide-to-personas for today's freebie guide which is a step-by-step guide to understanding and creating your personas to get your marketing plan back on track. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how the reality of entrepreneurship and how hard it is to keep up with all you should know about business. Priscilla talks candidly about the shame that surrounds what we don't know about business and how few risk showing their vulnerability. Priscilla talks about how to listen to fear and use it to bring your true self to the table to grow through the process. They discuss the risk of entrepreneurship, why so many go for it, and how that life can be lonely. She points out, however, that EVERYONE is risking something, but few know what they are risking. She shares her personal story and gives practical advice about start up risks, social risks and financial risks. Before they even start the podcast content they digress into a discussion about "elusive on-hold music" from an episode of This American Life podcast which you can find at http://www.thisamericanlife.org/radio-archives/episode/516/stuck-in-the-middle. Enjoy! Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Chantal Pierrat, the amazing power behind Emerging Women. This movement was birthed out of a true transformation she experienced in her career as she emerged into owning her feminine power. They discuss what it means to walk through life with focused self reflection and how that can offer opportunities for total alignment with our true selves. They talk about finding support, the courage to be who we truly are, the power of personal transformation, why the feminine is at home in connection, what it means to truly lead with soul and why it is so important to build a tribe. Chantal created Emerging Women, a tribe of 48,000 brilliant women creating change in the world. They talk with anticipation about the upcoming thought leaders set to speak at Emerging Women Live 2015 coming in October. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the meaning of generational differences. Popular business culture demands that management change their practices to accommodate specific generations, but Priscilla's entrepreneurial experience has left her to believe she should do no such thing. They discuss The Economist's article "Myths about Millennials" http://www.economist.com/news/business/21660110-businesses-should-beware-dubious-generalisations-about-younger-workers-myths-about which vindicates Priscilla's stance that most of the millennial touchstones are a myth. They discuss funny ironies found in the millennial generation and Billie Joel might have said it best when he sang, "You can't dress trashy 'til you spend lots of money." Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how the importance of asking for what you need. Key ingredient of asking for what you need is first knowing what you need. She points out that companies many times fail to craft a successful calls to action because they don't truly know what they need clients or potential clients to do. Perhaps that comes from a lack of understanding profit, or simply a lack of understanding the audience. They discuss personas as they pertain to helping write effective sales copy and the power of being CLEAR with people about their next step. Also, Priscilla would like to be called Prisca and Dan needs a nickname. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how LinkedIn is NOT a dating site. They explore the mighty, mighty power of LinkedIn and the mighty, mighty fears people have about maintaining a presence online. However, as more than 300 million other professionals are using it to successfully connect and generate leads on a wide scale it is high time you created a profile. Priscilla likes to refer to her teachings on LinkedIn use as a primer on how to become six times more likely to exceed their sales quota. That is the reality of successful models of amazing uses for LinkedIn. Original theme music by Chris Stewart. Listen in for an amazing freebie she offers to podcast listeners!
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she interviews Chris Stewart, who you might know as the musician behind the Ponderings from the Perch soundtrack. Priscilla has known Chris for more than two decades and has worked with him on multiple music projects for clients. They dive into the difficulty of marketing yourself as an artist, and making something as subjective as music for commercial purposes. They tried to keep the Spinal Tap references to a minimum but agree that D minor is truly the saddest of all keys. The best part is that after the podcast he and two other friends touring the Midwest performed an office party right at Little Bird Marketing. Original theme music by Chris Stewart. Check out Avery at averyhilltunes.com, Kelly Bosworth at kellybosworth.com and more from Chris at chrisstewart.net.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about dream jobs. Starting with an interesting list, they discuss the pros and cons of having some portion of your hobby become your job. If you love to cook, do you really want to have to do it as a J.O.B.? From cooks, to bed and breakfast owners to travel writers, they discuss the pros and cons of so many jobs people consider to be dream jobs. Just know that you can't be a Purveyor of Fine Cognac as Priscilla already wants that job! Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about careers. They ruminate about the reality that so many viable careers did not even exist when they were in school, question their own career paths and are faced with how to explain to 4th and 5th graders what they actually do all day! They discuss the rate of technological change and try to imagine an advertising agency job without social media. Priscilla discusses digital marketing, platform building, and bizarre soft skills that are required for today's successful professional career. As they prepare to walk into a Career Day for 4th and 5th graders they talk about what they wish someone would have told them "back in the day". Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about art and collecting art. Priscilla discusses difficult conversations she has in her job every day as she critiques work of multiple graphic artists. She explains how a culture which protects people's self-worth creates an environment where they can be vulnerable, fail multiple times, learn from mistakes, grow as a designer and ultimately succeed in producing their very best work. She holds fast to her belief "we will succeed or fail in groups," which provides the underlying basis for her company culture. As an award-winning agency, they feel the pressure to continue to produce amazing work, and yet it is a semi-subjective industry. She explains how they work as a team to push each other in problem solving, process and time management and how often she feels like Heidi Klum. Auf Wiedersehen! Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she has a morning conversation with fellow globetrotter, Helene Sheeler-Johnson. As they both work marketing and PR angles in the same small town in the Midwest they exchange several knowing glances. Yet they continue to work day in and day out to bring the marketing and PR aspects of their jobs into the same strategy. With Helene's massive experience with companies like Midway, Nike, Nestle and more, she gives real-world examples of the debacle that ensues when Marketing and PR Departments don't communicate. Although they discuss Helene's husband's Neanderthal origins, Helene also sheds light on tips for getting free press to advance strategic marketing goals. With a background in journalism, she talks about the full-court press that must be done to convince someone in the news to pick up your story. They end with a fun plug for a new product Helene has brought to market of her own creation, Back to Beauty Anti-Wrinkle Head Cradle which is available on Amazon. They revel in the great shape their face and necks will be in 20 years time. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with the illustrious Jeff Cannata. As fellow podcasters they explore the idea that revealing the inner-workings of making a podcast might indeed be like making sausage - a bit messy, but worth it all in the end. First and foremost she is a huge fan of WE HAVE CONCERNS podcast which he co-writes and hosts with Anthony Carboni. They discuss the process of starting a podcast, naming conventions for episodes, consistency and technical issues. Jeff also sheds light on the Patreon model and the selection of social media they use for their show. More importantly, they discuss the importance of being authentic. Jeff's expertise in developing epic content, building an audience, managing growth and mastering the dad jokes should not be missed!
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter the most fascinating case of complete and utter faking. Priscilla reaches back to the story of the sign language interpreter for the Nelson Mandela memorial service and discusses, with incredulity, the absolute audacity some people have and the painful experience that is watching fakers try to spin their story. They discuss the cost on businesses when they hire a faker and the on-going costs if they are not let go. They decide that it is not immediately clear if these people are "using a different method of communication" or not. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about finding unique win-win-win situations in marketing. She gets bored with the typical promotional giveaways and questions marketing decisions that make companies all look the same. She talks about her thought process in developing marketing strategies that will offer that will create the right behavior with clients which lead to increased revenue. They marvel at Baz Lurhmann's genius and discuss what makes people influential in marketing. Priscilla expounds on the need to embrace your natural curiosity about people's revenue picture in order to craft a winning marketing plan. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about podcasting. She pours out her heart on her love for podcasting and reveals some of her current personal playlist. As both are podcasting professionals, they discuss the virtues of podcasting and how it compares to blogging. Join them as they marvel at the wide variety of experts available to everyone totally for free. She also elaborates on the intimacy a podcast listener can feel with the podcaster. Want to start a podcast of your own or simply tell better stories at cocktail parties? Either way, you'll wonder to yourself, “What would I podcast about if I were brave enough to get started?” Let us know your answer in the comment section as you review this podcast on iTunes. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter in a follow up conversation about creating New Year’s resolutions in the workplace and aligning them with your business values. She gets practical and talks about how and why to make SMART goals which are S for specific, M for measurable, A for assignable, R for realistic and T for time-driven. In a fast-paced work environment, she talks about stepping back and asking yourself what is meaningful to you this year. She again pontificates on her love for her business coach of Trustpoint Management and Sandler fame, Brett Baker. She elaborates on why this type of goal setting is the basis for a disciplined culture and how it contributes to creating a real space for creativity and excellence. She shares her thoughts about the importance of creating a WISH LIST each year and how writing down goals are really the only way to provide a benchmark for your company's growth. Did we mention she gives away a freebie in this episode? Well, freebie #2 from this podcast. Just email her and she'll send a beautiful powerpoint presentation ready to go for you to create your goals in a visually appealing way. She is convinced if it looks nice, you'll be more apt to do it! Finally, she ends with asking you "What gets in the way?" Help clear your mind and accomplish your goals in 2015! Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Gary Hood, Sales Manager at KSNF/KODE, local affiliates of the NBC and ABC stations. Join these two golf enthusiasts as they discuss ad agency ownership and life working in the media. Listen as these old friends examine the long-term benefits of marketing for consumers and offer advice for small mom and pop shops looking to advertise in television. And who knows, you might even get some advice on your backswing! Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about creating New Year’s resolutions in the workplace and aligning them with your business values. In a fast-paced work environment, she talks about stepping back and asking yourself what is meaningful to you this year. She also gives insight about simplifying life — at work and home — by using energy towards the things that truly matter. She discusses her company’s process of setting SMART goals and shares tips given to her by business coach Brett Baker, of Trustpoint. Most importantly, she shares her New Year’s resolutions with us and how she plans to accomplish them. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about creativity and what it is like to "turn it on" when you are a paid creative. In an industry where ideas are inventory, how do you stick to a winning process for idea generation. She also gives insight into the environment of allowed failure which keeps creatives encouraged to explore new ideas. She discusses the value or lack of value people place on creative thought, and the importance of practicing creativity throughout your lifestyle - beyond work hours. Most importantly, she tells her tale of singing Bette Midler's WIND BENEATH MY WINGS at a funeral. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Stella Garber, Marketing Director at Trello. Speak with Priscilla for 5 minutes about organization and she'll MAKE you sign up for Trello. Why not? It's free and it is SUPER AWESOME to say the least. Join these two funny and smart girls (wearing amazing lipstick) as they discuss the many uses for Trello from shopping lists, party planning to managing large advertising budgets. BEHOLD the first podcast giveaway with Stella giving instructions on how to get a free month of premium or business class just because she is awesome. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about the big WHY behind every website build. She encourages clients to have patience for the STRATEGY needed to develop a great website. Clients are an integral part of understanding what problems a website can solve for them. As they discuss creativity, relevance, page ranking, sales cycles, and mostly integration of marketing strategy online, etc., she reveals a few words which cannot be uttered at Little Bird Marketing including, but no limited to starburst, synergy, Comic Sans and tri-fold brochure. They finish up with a review of 2014 website design trends. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about the purpose of a website, website design trends. From cascading tiles, to She confesses purchasing the domain addresses of her kids' names for safekeeping. If you have been wanting a website opening with a chicken and a balloon, this is the episode for you! Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about creativity. From Emily Dickinson's poem, "There is no frigate like a book..." she takes inspiration to read and write as one lump event and explores the interconnectivity of multiple creative endeavors. Fighting the Protestant Work Ethic's notion of doodling as lazy, she encourages everyone to dive into their creative side and listen to one's own life for creative threads which can lead to amazing discoveries. Also, if you have an extra autoharp lying around, please send it to her immediately! Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her thoughts on the huge growth of native advertising and how much of a demand for creative writing exists with current digital marketing trends. They discuss writing as a profession, finding writing talent and the forthcoming opera entitled BREAKER, BREAKER, ONE NINE. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her thoughts on the huge growth of native advertising and how much of a demand for creative writing exists with current digital marketing trends. They discuss writing as a profession, finding writing talent and the forthcoming opera entitled BREAKER, BREAKER, ONE NINE. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her thoughts on the "garage days" and the deep connection you breed with co-workers when you have really been through a challenge together. She discusses the value of asking for help from her team to assuage the mild panic that occurs when you try to do it on your own. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her superfluous talents. Life in the Midwest has so far brought her fluency in Spanish no where fast, which keeps coming as a big shock to her system. She and Dan discuss the nuances of culture and how different ethnicities relate to different marketing messages, and different marketing platforms. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her journey to trusting her sixth sense. She delves into the compassion she feels for her clients as they walk the frightening path of perceived loss of control of their brand as they engage with an agency for the first time. This experience is only improved with a strong dose of communication. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter in a completely superfluous and sensational way about a not-so-current event which leads them to wonder if China might be using censorship as a thinly veiled attempt to parent their teenagers. This podcast falls outside of the current frugality campaign. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her experience bringing her companies back after disaster. Located in Joplin, an EF5 tornado destroyed 30% of their town and three weeks later she arrived at her studio just in time to watch it all burn to the ground. Disaster preparedness is not a sexy topic, but this entrepreneur puts it on the line. This is part two of a previously published podcast. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her experience bringing her companies back after disaster. Located in Joplin, an EF5 tornado destroyed 30% of their town and three weeks later she arrived at her studio just in time to watch it all burn to the ground. Disaster preparedness is not a sexy topic, but this entrepreneur puts it on the line. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about liminal moments and the frightening void that calls out to be filled with creative thinking. They discuss reliance on instincts, collaboration with a great team and the art of trusting your process to produce something truly beautiful. Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Ledbetter about her journey into discovering her native genius. She ruminates about her exposure to Kristen Wheeler's trademarked Native Genius Method and how it dovetails with her journey to authentic branding, connecting larger ideas, and "dream whispering". Original theme music by Chris Stewart.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Ledbetter about her journey to owning a marketing firm. Entrepreneurship, she says, is sometimes as surprising to the entrepreneur as it is to those around them. It is always an interesting set of skills, natural abilities and curiosity, unique to each person, which helps them carve out their own particular career. Listen in as she reflects on her journey and deep commitment to helping clients grow their market share. Original theme music by Chris Stewart.