The Rooster Cast

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Part two of a series on how to do digital campaigns.

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What are the things you need to do to be successful.

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Learn and use what you learn to be the best.

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There are some positives to Google Analytics 4.

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Conversions, events, triggers. Measure them.

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Leads are a much more powerful metric.

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It's about sales, people!

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The open rate is trash.

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Clicks are overvalued and flawed.

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GA-4 is weeks away from your only option.

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More and more items will become connected.

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Not everyone is an expert just because they use the platforms.

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Set up GA4 now!

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Google's PageSpeed Insights is even more helpful.

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Twitter and Facebook are going through some changes.

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When it comes to digital marketing, we all don't agree about everything. And that is a good thing.

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Ag Marketing in the Digital Age is Tuesday, Oct. 25, in St. Louis.

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Industry trends point toward less impact, more cost.

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Human understanding of search is outdated and slow.

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We seek engagement via email but put all of the pressure on our audience.

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Know the admin on your social accounts and professionalize your Instagram account.

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The economy, the holiday and the election are all going to pressure the inbox.

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Research supports my belief that digital marketers stop short of the promise.

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TikTok, Facebook and YouTube get the acclaim, but what are the next tier of options?

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Marketing automation can involve so much more than email, but often doesn't.

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Set goals but know how best to achieve and communicate them.

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The hot trends in digital marketing and sales in July 2022.

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What is failure in digital marketing and how do we avoid it?

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Ag Marketing in the Digital Age Conference set for Oct. 25 in St. Louis

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New Apple ad is gross and dangerous.

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Apple might be playing well with the other mobile carriers, helping everyone.

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YouTube's new analytics are nice but make you want more.

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Clicks are a start to something, so we may hate the metric but we love when they happen.

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YouTube is a video hosting service and search engine.

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CX is a nice initiative but falls below ROI for most marketers.

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Digital spending is going to go nuts this year.

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No matter how easy it looks, digital is not easy.

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Retargeting sucks!

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There is no logical reason to stay away from this social video channel.

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Four major tasks to tackle in 2022.

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What was once measurable is still measurable but now it's somehow different. Grrrr.

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Digital Display Advertising may have its problems but a few steps can be taken to get it off of life support.

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With Universal Analytics scheduled to go away next July, you have some work to do now.

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Lead generation takes planning and execution.

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Reach in digital requires a good deal more tactics than a few years ago.

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TikTok's ad algorithm is struggling with some of the basics.

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Google Search is a helpful tool for marketers. Display, no.

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Podcasting is heavily reliant on the old radio model.

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The old ways are fueling better new ways in digital marketing.

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Five things digital marketers should be thinking about right now.

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JPG, GIF and PNG are out. WebP and AVIF are in.

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The digital marketing trends of 2022 are already coming into view.

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Native advertising is lagging and it doesn't need to lag.

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Email, like other digital tools, has its fans and detractors.

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2021 brought a number of changes to digital marketing.

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Analytics are treated terribly but are a powerful part of a marketer's toolkit.

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Have a purpose, an audience and a budget.

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SEO is powerful for more than just driving traffic.

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Facebook is getting more expensive so buy it differently.

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Whether you embed or host video, it won't affect SEO.

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Everything in digital is measurable, except marketing opinions.

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Content marketing and search have to work in concert.

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Apple's iOS 15 update and the impact on open rates could change email marketing forever.

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Video will play a big part if marketing in 2022, online, in social and on TV.

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Now is the time for publishers to get ready for the digital future.

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Clicks and impressions aren't enough. You can easily do better.

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TikTok ads are engaging. Why?

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Apple's iOS 15 will forever change the Open Rate metric

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It's time for you to see what your audience has been trying to tell you about your digital content.

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Native was and could have been better. But right now, it isn't.

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In the end, in digital marketing, we need artificial Intelligence.

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