The Inside Stylists podcast: Recent Episodes
Emma Morton-Turner
When it comes to the Interior styling and writing world there's a lot to talk about. Join Emma Morton-Turner in conversation with interior stylists - who know their shizzle, writers - who are quick to correct your spelling mistakes (even on Instagram!) and assistants who just want to work on the best magazines around, as well as industry experts who tell us all about how to get ahead in the interiors business world whether that's tax accounting, working with PRs, difficult clients or keeping the peace with the couriers. We'll spill the beans on what goes on on a photo shoot and what it takes to work in this busy, stressful and incredibly rewarding industry. Thanks for tuning in. Don't forget to subscribe so you don't miss any of the episodes.
The Inside Stylists Podcast: Episode 162
A Walk Through Wow House 2025
In this episode, I'm taking you on a walk through the Wow! House 2025 event at the Design Centre Chelsea Harbour. I share the inspiring designs, colour trends, and unique features from some of the 22 rooms, emphasising the importance of storytelling and atmosphere in interior design. I also highlight the event's focus on sustainability and community impact, making it a must-visit for anyone interested in interior styling. If you love interiors, you'll definitely be inspired. enjoy! A few people and brands mentioned in this podcast
- Benjamin Moore Paint
- Jo Malone Candle scents
- Cox London’s oak leaf chandelier and sculptural entrance
- Nicola Harding’s tented powder room
- Alex Dauley’s high-tech, storytelling media room
- Emma Sims-Hilditch’s charming boot room with a dog shower
- Steffan Tolgård’s Philip Jefferies study featuring wood-effect wall coverings and leather flooring
- Peter Mikic’s vibrant 70s-inspired yellow dining room with semi-precious stone table
- Brigitte Spinocchia Freund’s feminist “Curator’s Room” celebrating female artists
- 1508 London’s House of Rohl bathroom with fossil-inspired stoneware and ambient lighting
- Holland & Sherry rug in media room
- Arcadia Antiques dresser in the boot room
Show notes for today's episode are here
The Inside Stylist's Interior Styling Course
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The Inside Stylists Podcast: Episode 161
Feeling Stuck? Here’s Why Getting Out as a freelancer is the Best Thing You Can Do: Show notes for today's episode are here
Today's guest is... well, it’s just me—Emma Morton-Turner. I’m diving into something I’ve seen and heard a lot about lately: how isolating and overwhelming freelancing can feel, especially in our interiors industry. So today, I’m talking about why it's essential for freelancers—stylists, writers, and creatives—to get out of the house, connect, reset, and reframe.
I'm delighted to be talking with... you.
The Inside Stylist's Interior Styling Course
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The Inside Stylists Podcast:
Inside Clerkenwell Design Week 2025
A few things we covered in this episode : * The huge scale of Clerkenwell Design Week and how it’s evolved * Why going with a like-minded industry friend makes all the difference * Coat Paints x Kirkby by Design: tone-on-tone pairings * Divine Savages’ signature British storytelling designs * Fenwich & Tilbrook’s sustainable paint displays * Fritz Fryer’s antique light installation * Beautiful bespoke furniture by Studio Arvor * Matthew Burt’s sculptural wooden ceiling installation * Bisley’s collab with artist Gabriella Marcella * Timorous Beasties’ bold new samples * Natural textures and soundproofing materials from ARTE * Studio Flock’s sustainability-driven furniture * My top tip: get out of the house to get inspired
People mentioned in this episode:
- Coat Paints (Peel & Stick innovators) -
- Kirkby by Design (part of Romo Group) -
- Divine Savages – Designers of the famous Crane Fonda wallpaper. Podcast Ep: Divine Savages Interview
- Fenwick & Tilbrook – Eco-friendly paint brand from Norfolk - Fenwick and Tilbrook Podcast
- Fritz Fryer – Antique and modern lighting - Fritz Fryer podcast
- Studio Arvor – Cornwall-based sustainable furniture makers
- Matthew Burt – Master furniture maker and ceiling installation artist
- Bisley – UK-made office furniture with artist collaborations - bisley.com
- Gabriella Marcella / Risotto Studio – Artist and pattern designer - risottostudio.com
- Timorous Beasties – Maximalist textile and wallpaper designers - timorousbeasties.com
- Studio Flokk – Sustainable commercial furniture brand
- Georgina Isaac – Interior stylist and member of Inside Stylists
Show notes for today's episode are here
The Inside Stylist's Interior Styling Course
Find us here
InsideStylists.com
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- Podcasts : Insidestylists.com/podcast/
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The Inside Stylists Podcast: Episode 159
Why Your Photography Isn’t Getting You Press—And How to Fix It. With insights from Nikki Snell from Pressloft In this episode, I’m talking about why your photography might be holding you back from getting the press coverage your products really deserve. From cutouts to lifestyle shots, editorial standards to seasonal styling, I’m breaking down exactly what makes an image press-ready—and what might be putting editors, stylists and feature writers off.
I’ll be sharing some brilliant insights from Nikki Snell at Pressloft, taken from her keynote at Brighton SEO, including what journalists are really looking for and how to make your photography work harder for you.
If you want to get your products featured in magazines, online publications and gift guides, this one’s a must-listen.
PressLoft.com Insta: @Pressloft PRESS LOFT - Get your products featured on Press Loft for more downloads. Here's a 60 day free trial (affiliate link)
Show notes for today's episode are here
The Inside Stylist's Interior Styling Course
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The Inside Stylists Podcast: Episode 158
10 Reasons Brands Need Professional Photography (More Than Ever)
Show notes for today's episode are here
To find professional stylists, photographers and writers, head to our member's profile pages
And if you're a freelancer in this space — make sure you're part of the membership.
Become a member of Inside Stylists
Additional Resources The Insider’s Studio The solution for businesses to obtain professional product photography with experienced interior stylists. We can help you get your team together.
Interior Styling Course A comprehensive self-paced online course teaching the essentials of interior styling and how to take better photos, ideal for those looking to enhance their brand's visual appeal.
The Inside Stylist's Interior Styling Course
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InsideStylists.com
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The Inside Stylists Podcast: Episode 157
8 Inspiring Books by Top Interior Stylists
It’s no secret that I absolutely love my fellow interior stylists, so when their books land on my shelves—whether it’s the office or the coffee table—I know I have to share them with you too.
In this episode, I’m walking you through a stack of styling books written and styled by some of the most inspiring people I know. I was all set to record a YouTube video and found myself completely distracted by the beautiful books around me—each one full of creativity, personality and practical advice.
From relaxed coastal calm to sensory design, romantic minimalism to clever, renter-friendly tips, I’m diving into the titles that never fail to inspire me. Whether you’re a stylist, designer, or just love a peek into how people really live and decorate, this one’s for you. These are the books I reach for again and again—and I can’t wait to tell you why.
enjoy! Timestamps 00:00 Introduction to Interior Styling Books 03:00 Exploring Coastal and Minimalist Styles 05:42 The Importance of Patterns in Home Design 10:42 Creating a Sensory Home Environment 12:37 Gardens as Extensions of Home 15:50 Practical Styling Tips for Every Home 18:48 Navigating Rental Spaces with Style 21:40 Celebrating Creative Expressions in Home Design Show notes for today's episode are here
The Inside Stylist's Interior Styling Course
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The Inside Stylists Podcast: Episode 156
Building Your Personal Brand as an Interior Stylist
In this episode of the Inside Stylists podcast, I dive into why building a personal brand is so important for interior stylists. It’s not just about logos and colours—it’s really about the story people tell about you when you’re not in the room. I share some of the insights I’ve learned from Daniel Priestley’s work on becoming a ‘Key Person of Influence’ and talk about how vital it is to practise what you preach when it comes to your brand. I also pass on some of my favourite networking tips, how to introduce yourself and others in a way that builds real connections, and why putting yourself out there is key to building trust and boosting your visibility.
enjoy!
People mentioned in this episode * Nikki Snell, Founder of Press Loft, a PR platform for interiors brands and stylists. * Daniel Priestley, Entrepreneur, author of Key Person of Influence and other business books. He speaks widely about personal branding, entrepreneurship, and building influence. DanielPriestley.com * Katie Thompson, Speaker and branding expert who ran the "Be Your Own Brand" masterclass at Brighton SEO. * Matt Lazenby, Website designer * Amy Cuddy, Social psychologist known for her TED Talk on the "Power Pose" and presence.
Timestamps 00:00 Introduction to Personal Branding 02:45 Understanding Your Brand 05:52 Building Trust Through Authenticity 08:52 Networking and Making Connections 12:02 Effective Communication and Engagement 14:58 Overcoming Networking Anxiety 17:46 The Power of Personal Presence 21:12 Creating Meaningful Introductions 24:11 Putting Yourself Out There 27:05 Final Thoughts on Personal Branding
Show notes for today's episode are here
The Inside Stylist's Interior Styling Course
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The Inside Stylists Podcast: Episode 155
Talking All Things Sensory Design with Pippa Jameson from The Sensory Home
Show notes for today's episode are here
Today’s guest is the brilliant Pippa Jameson—interior stylist, author of The Sensory Home, and now the creative force behind a brand-new paint collection in collaboration with Graham & Brown. This range is all about using colour intentionally to support wellbeing, emotion, and how we feel in our homes. I’m thrilled to be talking with Pippa Jameson today
The Inside Stylist's Interior Styling Course
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The Inside Stylists Podcast: Episode 154
What’s the Difference Between an Interior Stylist and an Interior Designer?
As someone who’s been styling interiors for years, I know just how often people assume I’m a designer. And while our worlds do overlap, they’re very different roles. In this episode, I’m breaking down what stylists really do, how our work complements interior design, and how to know which is the right path or hire for you.
Show notes for today's episode are here
Timestamps
00:00 Understanding Interior Styling vs. Interior Design 07:05 The Role of Interior Stylists in Enhancing Spaces 10:40 Collaboration Between Designers and Stylists
The Inside Stylist's Interior Styling Course
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The Inside Stylists Podcast: Episode 153
What is an Interior Stylist and What Do They Do?
Today I'm sharing sharing exactly what an interior stylist does, the skills required, and the various crazy roles we play in our creative industry. Looking back on insights from my 25 years of experience, discussing the evolution of the industry, the importance of storytelling in styling, and how aspiring stylists can break into the industry. Come and see what it's all about. If nothing else it will tell you what to say when someone asks the question "Exactly what is an interior stylist? And what do you do?"
Join Inside Stylists. Find out more here Inside Stylists Styling Course
Inside Stylists Podcast
How to get work experience as an interior stylist
Show notes for today's episode are here
The Inside Stylist's Interior Styling Course
Find us here
InsideStylists.com
- Instagram: Instagram.com/InsideStylists
- Facebook: Facebook.com/InsideStylists
- Podcasts : Insidestylists.com/podcast/
- Blogs : Insidestylists.com/inside-stylists-blog/
The Inside Stylists Podcast: Episode 153
What is an Interior Stylist and What Do They Do?
Today I'm sharing sharing exactly what an interior stylist does, the skills required, and the various crazy roles we play in our creative industry. Looking back on insights from my 25 years of experience, discussing the evolution of the industry, the importance of storytelling in styling, and how aspiring stylists can break into the industry. Come and see what it's all about. If nothing else it will tell you what to say when someone asks the question "Exactly what is an interior stylist? And what do you do?"
Join Inside Stylists. Find out more here Inside Stylists Styling Course
Inside Stylists Podcast
How to get work experience as an interior stylist
Show notes for today's episode are here
The Inside Stylist's Interior Styling Course
Find us here
InsideStylists.com
- Instagram: Instagram.com/InsideStylists
- Facebook: Facebook.com/InsideStylists
- Podcasts : Insidestylists.com/podcast/
- Blogs : Insidestylists.com/inside-stylists-blog/
The Inside Stylists Podcast: Episode 152
From Fashion to Interiors: How David White Built a Thriving PR Agency in Six Months Today's guest knows interiors PR inside and out. With over 14 years in the industry, he’s worked with some of the biggest names in design, from Loaf to John Lewis, West Elm to Amara. His insights into PR, social media, and brand marketing are absolute gold! Now, as the founder of David White Communications, he’s helping brands get seen, heard, and talked about. If you want to know what it really takes to get press coverage, nail your brand’s marketing, and make an impact in the interiors world, this is the episode for you!
I’m thrilled to be talking with David White today.
Today’s guest is David White You can find them here - Insta:DavidWhiteComms Website: DavidWhiteComms.co.uk Show notes for today's episode are here
The Inside Stylist's Interior Styling Course
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The Inside Stylists Podcast: Episode 152
From Fashion to Interiors: How David White Built a Thriving PR Agency in Six Months Today's guest knows interiors PR inside and out. With over 14 years in the industry, he’s worked with some of the biggest names in design, from Loaf to John Lewis, West Elm to Amara. His insights into PR, social media, and brand marketing are absolute gold! Now, as the founder of David White Communications, he’s helping brands get seen, heard, and talked about. If you want to know what it really takes to get press coverage, nail your brand’s marketing, and make an impact in the interiors world, this is the episode for you!
I’m thrilled to be talking with David White today.
Today’s guest is David White You can find them here - Insta:DavidWhiteComms Website: DavidWhiteComms.co.uk Show notes for today's episode are here
The Inside Stylist's Interior Styling Course
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The Inside Stylists Podcast: Episode 151
The Best New Gardening Products for 2025—Straight from The Garden Press Event The days are getting longer, the daffodils are popping up, and it finally feels like spring is on its way! If you’re anything like me, you’re itching to get out into the garden and start planting, pruning, and giving everything a good refresh. Last month, I went to The Garden Press Event at the Business Design Centre, and let me tell you—it was packed with brilliant new gardening products that are going to make life so much easier (and your garden even more beautiful!). From self-watering systems to eco-friendly pest control and the best peat-free composts, I’ve rounded up my top finds for spring 2025. So, grab a cuppa, get comfy, and let’s dive into the best gardening must-haves for the season ahead!
Show notes for today's episode are here
The Inside Stylist's Interior Styling Course
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The Inside Stylists Podcast: Episode 151
Freelance Interior Styling Rates: How to Set Your Day Rate with Confidence
Figuring out what to charge as a freelance interior stylist is one of the biggest challenges in our industry. Too low, and you risk undervaluing your work. Too high, and you might struggle to knab those clients. So, how do you set a fair, professional rate?
In this episode of Freestyling Friday, I’m breaking down everything you need to consider—from experience and industry standards to hidden costs and pricing strategies. I’ll also share insights on common mistakes freelancers make when setting their rates and why knowing your worth is essential for building a sustainable career.
Tune in to get the confidence you need to set your styling rates like a pro!
Show notes for today's episode are here
The Inside Stylist's Interior Styling Course
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The Inside Stylists Podcast: Episode 150
Small Brands, Big Impact: PR Strategies for Success with Az Mukadam
Show notes for today's episode are here
Today's guest is Arsalaan Mukadam, the founder of AZPR, a bespoke PR agency specialising in interiors, design, and lifestyle. With years of experience helping brands including Marks & Spencer, John Lewis, sofa.com and KitchenAid, get the recognition they deserve, Az knows exactly what it takes to craft the perfect PR strategy in the interiors industry. Whether it's securing media coverage, building strong brand partnerships, or navigating the ever-changing digital landscape, he’s at the forefront of it all.
I'm thrilled to be talking with Az today about what it's really like to be in PR for interiors, the challenges brands face, and the best ways to get noticed in this industry.
You can find Az here -
Insta: AZPR.co.uk
Website: @_AzPR
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The Inside Stylists Podcast: Episode 149
Work experience to Interior Stylist: My first photoshoots
Stepping onto your first photoshoot as an interior stylist can be both exciting and overwhelming. In this episode, I’m taking you behind the scenes of my early days in the industry—sharing the lessons I learned, the mistakes I made (including a very expensive broken wine glass!), and the wins that shaped my career.
From work experience on top interior magazines to navigating imposter syndrome at press launches, I share practical advice on how to make the most of every shoot, build industry connections, and grow your confidence.
If you’re just starting out or looking for tips to add to your styling skills, this episode is for you!
Listen now and don’t forget to subscribe to the podcast!
Show notes for today's episode are here
The Inside Stylist's Interior Styling Course
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The Inside Stylists Podcast: Episode 148
So you want to learn Interior Styling with Inside Stylists
Show notes for today's episode are here
In this episode, I’m chatting all about the Inside Stylists online interior styling course—what’s in it, how it works, and what you’ll learn. I’ll be answering the most common questions about the course format, the must-have skills for becoming a stylist, and why hands-on experience is so important. We’ll also talk about networking, the logistics of styling, and what really goes on behind the scenes. Plus, I’ll share about my own journey and why I’m so passionate about teaching this course. By the end, you’ll know if this course is the right fit for you—so let’s dive in!
The Inside Stylist's Interior Styling Course
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The Inside Stylists Podcast: Episode 147
Talking Trends and Interior Styling with Interior Stylist Nico Williams
Show notes for today's episode are here
The Inside Stylist's Interior Styling Course
Today’s guest is a multi-disciplined stylist with not only interior styling skills but she’s also a trends expert, who paints stunning pieces of art, runs in-person workshops and so much more. As a valued member of the Inside Stylists Community, she brings a wealth of creativity and experience to her event styling work. I’m really looking forward to sharing her styling journey today.
I’m absolutely thrilled to welcome Nico Williams from Studio Dayze to the show.
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The Inside Stylists Podcast: Episode 145
How Interior Stylists Get on Press Lists.
Full Show notes for today's episode are here
Welcome to Freestyling Friday! Each video is packed with tips, tricks, and behind-the-scenes insights from Emma Morton-Turner, Founder of InsideStylists.com. Whether you're a professional Interior Stylist, a budding Style Assistant, or simply someone who loves to dive into the world of interiors, styling, and photography, these video podcasts are for you.
Every Friday, Emma shares her expertise and experiences, covering everything from styling practices to navigating the ever-changing creative industry. Expect engaging chats, actionable advice, and plenty of inspiration to kickstart your weekend on a creative high.
The Inside Stylist's Interior Styling Course
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The Inside Stylists Podcast: Episode 144
Talking All Things Family Business with Father and Daughter team behind Graham and Brown Show notes for today's episode are here
Welcome to The Inside Stylists podcast, where we talk all about the world of interiors from styling and design, to brands and sustainability.
Today’s guests are the CEO and Community and Social Manager of one of the longest standing wallpaper companies in the UK. Founded in 1946 and still family owned they’ve been committed to innovation in not only design but in becoming carbon neutral too.
I'm thrilled to have with me today Father and Daughter Andrew Graham MBE, and Iona Graham from Walllpaper giant Graham and Brown
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The Inside Stylists Podcast: Episode 146
“Nothing Changes If Nothing Changes": 21 Post-It Notes for a Successful Freelance Life.
Show notes for today's episode are here
If you’ve ever been to my Vision Board Book workshop in person or have taken the online course on Inside Stylists, you’ll know that I love collecting impactful quotes—those little reminders that keep us motivated, focused, and moving forward.
Whenever I hear one on a podcast or in an audiobook I add them to the “Post-It Notes - notes on my phone. I then write them out and add them to my vision board book, and today, I’m bringing that same inspiration to you. In this episode, we’re diving into some of my favourite Post-It Note quotes and how they apply to building a successful freelance career—especially in the world of interior styling. Whether it’s mindset, motivation, or taking action, these quotes have helped me, and I think they’ll help you too!"
TimeStamps 00:00 The Power of Quotes in Personal Growth 03:58 Mindset: Overcoming Self-Limiting Beliefs 08:15 Taking Action: The Key to Progress 11:51 Setting Standards for Success 14:57 Focus on What Matters: Prioritizing Your Work 17:05 Resilience: Embracing Challenges as Lessons 20:16 Productivity: Making the Most of Your Time 23:47 Being Authentic: Embracing Your True Self
The Inside Stylist's Interior Styling Course
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The Pressure of January Planning Feeling the pressure to map out your entire year already? You’re not alone. In this episode, we explore why it’s perfectly fine to take your time, embrace uncertainty, and let your goals unfold naturally. Whether you’re rethinking resolutions or simply feeling stuck, we’ll share insights, strategies, and a bit of reassurance to help you approach 2025 with intention and ease. Tune in for a refreshing perspective on planning—and why sometimes, less is more.
The Inside Stylists Podcast: Episode 142
Talking All Things Shoot Locations with Sam and Jacob from Love Locations
Show notes for today's episode are here
Today’s guests have a bonkers treehouse, an American bungalow, a lavish manor house and over 200 other incredible spaces on their books. Whether you’re looking for a shoot location in London, Plymouth or even Bromley, they have the place for you.
Having worked within shoot production for a combined 30-plus years this family-run shoot location company has been specialising in finding locations for stills, film & TV since 2018. But what’s it really like behind the scenes?
Today I have the pleasure of chatting with Sam and Jacob from Love Location to find out!
Insta:@LoveLocations Website : LoveLocations.co.uk Email: info@lovelocations.co.uk The Inside Stylist's Interior Styling Course
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The Inside Stylists Podcast: Episode 141
Separating the good from the best in flooring design You can find Parador here - Insta: @_Parador Website: Parador.de.en Hello and welcome to The Inside Stylists podcast, where we dive into the stories of innovators shaping the interiors world. Today we’re talking global flooring with a brand that’s been around since 1977. Specializing in premium wooden flooring of every variety they’re renowned for their commitment to quality and innovation.
Recently, they’ve upped their eco credentials, leading the way in sustainability with a groundbreaking plastic-free product and the way they make everything.
I'm thrilled to introduce today's guest, Neel Bradham, CEO of Parador.
Show notes for today's episode are here
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The Inside Stylists Podcast: Episode 140
Talking all things furniture refinishing with Chloe Kempster. Show notes for today's episode are here
Today’s guest has an eye for colour, bold details, and a natural flare for finding the best furniture to refinish.
With a background in fine art studies, she turns her painted pieces into functional artwork. She’s appeared in numerous magazines, collaborated with top-name brands and is one of the designers on the TV program ‘Money for Nothing’.
With her new book “Better than new” just launched yesterday I am very excited to talk all things furniture painting with Chloe Kempster.
Insta:@ChloeKempsterDesign Website : ChloeKempster.com 'Better than New' book, @herbert.press available on Amazon Find us here
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The Inside Stylists Podcast: Episode 139
Talking all things Christmas with Hannah Bartlett of JollyFestive.com
Show notes for today's episode are here
This week summer is over and we’ve seen the kids go back to school. It can mean only one thing. It’s Christmas in medialand. That’s why todays guest is behind one of the best Christmas websites around.
Whether they’re being featured in OK! Magazine, House Beautiful, on BBC Radio 5 Live in the UK, on Women’s Health in the USA or, on Kirstie’s Handmade Christmas TV programme, they’re the go-to place for Christmas Trend forecasting on the latest festive styles, colours, and themes.
They regularly feature gifting and advent calendar inspiration, not to mention the best places to find the big man himself. What they don’t know about Christmas, you don’t need to know. I’m delighted to be chatting all things Christmas with Hannah Bartlett from JollyFestive.com
Website: JollyFestive.com Insta: @JollyFestive Find us here
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The Inside Stylists Podcast: Episode 138
Talking all things French Bedroom with Founder Georgia Metcalf
Show notes for today's episode are here
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The Inside Stylists Podcast: Episode 137
Byte size help. 10 Apps that will help you more in 2024
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The Inside Stylists Podcast: Episode 136
Designing Luxury: The Art of Bespoke Furniture with Jo Hauptman of Hyde House.
Today’s guest started her career in publishing after gaining a degree in Graphic Design. She hit the ground running at the forefront of luxury fashion with big names like Harvey Nichols, Aspreys, and Harpers Bazaar gaining a deep understanding of luxury and style.
Working with client’s including Chanel, Louis Vuitton, Prada, Harrods, Estee Lauder, and Tiffanys paved the way into interior design, where she has redefined the essence of luxury living. In 2007 she teamed up with third-generation master artisan and
furniture maker, Richard Searle and their luxury British bespoke furniture and joinery company was born
I am thrilled to have Joanna Hauptman, Managing Director of Hyde House on the podcast today.
Show notes for today's episode are here
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The Inside Stylists Podcast: Episode 135
Talking all things heritage brand with Burleigh Pottery.
Today’s guest is Jim Norman Mangaging Director of Burleigh You can find him here - Insta: @BurleighPottery Website : Burleigh.co.uk Show notes for today's episode are here
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The Inside Stylists Podcast: Episode 132
What it's really like being an Assistant Interior Stylist with Danniella Browne
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The Inside Stylists Podcast: Episode 131
Laura Ashley's Vice president and Head of design told us they're still going strong... and we're excited
Show notes for today's episode are here
Today, for the first time since BC (before Covid) I am recording a podcast in person and I have to say this is a great way be doing it as I'm chatting with Poppy Marshall-Lawton, Vice President and Helen Ashmore, Head of Design, at none other than Laura Ashley. Laura Ashley turns 70 this year - and yes they are still going and going strong, so, I thought now was the perfect time to catch up and see what’s going on in the land of fabulous florals.
Enjoy.
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The Inside Stylists Podcast: Episode 130
Interior Styling outside of London with Laura North
Show notes for today's episode are here
Today's guest trained as a silversmith became an interior designer then moved on to visual merchandising, becoming the Head of Creative at Lombok. She found her happy place within Interior styling, combining all of her creative, crafting and commercial experience into one wonderful job.
She's now been an Interior Stylist for over 12 years shooting predominantly commercial projects helping her clients to sell through imagery. She's known for composed and balanced styling using her knowledge of colour and her creativity of thought
I'm delighted to be chatting with Interior Stylist Laura North
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The Inside Stylists Podcast: Episode 129
What it's like styling a shoot with Interior Designer Rukmini Patel
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The Inside Stylists Podcast: Episode 128
What’s It REALLY Like Designing and Styling A Stand At The Chelsea Flower Show
Show notes for today's episode are here
Have you ever wondered what it takes to design, create and style a huge stand at The Chelsea Flower Show? Yeah, me too. That's why I've asked Interior Stylists (and Inside Stylist Members) Claire Morgan and Dilly Orme onto the podcast today to talk all about the whole process from initial concepts to the big - steel toe cap boot/ high viz jacket wearing 4-day set up.
With a ton of interior styling experience between them (I'm talking 40+ years!) They were the perfect pair to team up and create the massive 70th Birthday Celebration Laura Ashley stand that this year's show.
I'm delighted to be chatting today with Dilly Orme and Claire Morgan
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The Inside Stylists Podcast: Episode 127
Overcoming imposter syndrome with confidence coach Lucy Cox
Show notes for today's episode are here
Lucy has been known by many titles over her career; Marketing Manager, Business Development Manager, Consultant, Women’s Enterprise Manager, and coach to name a few but now she's best known as a Director of Transformation at The Academe.
As a confidence coach Lucy runs workshops and programs that support individuals on a one-to-one basis and in small groups.
Her personal and professional experience, training and passion for vulnerability and nurture, and her talent for inspiring and empowering others to make real, lasting change is the reason I've asked her to join us today.
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The Inside Stylists Podcast: Episode 126
Talking all things colour and eco paint with Francesca's Paints.
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The Inside Stylists Podcast: Episode 125
Illuminating lighting panel discussion with South Place Studio, Fritz Fryer and Francesca Wezel
South Place Studio here Fritz Fryer here Francesca Wezel here Emma Morton-Turner here Show notes for today's episode are here
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The Inside Stylists Podcast: Episode 124
Art as meditation with Kerry Hussain
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The Inside Stylists Podcast: Episode 123
Writing The Interior Design Masters Book with Joanna Thornhill
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The Inside Stylists Podcast: Episode 123
8 Easy things I do to succeed as an Interior Stylist
Today's episode is a solo with me sharing what I do to succeed as an interior stylist. I'm just like you. I work full time (with a bit of website building/promoting/podcasting/blogging on the side) I have a husband who works a million hours a day and two teenage daughterlings who need my attention regularly. So what do I do to keep the plates spinning in place and not come crashing to the ground? Listen and you'll see.
Show notes for today's episode are here
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The Inside Stylists Podcast: Episode 121
From Interior Stylist to TV Art Director with Edward Robinson
Show notes for today's episode are here
Today's guest has had an illustrious and diverse interiors career. He started as an Interior stylist working on magazines including Ideal Home, BBC Homes and Antiques, Good Homes, Eve and House Beautiful. He's worked on big interior design projects and styled events but what he's best known for now is his Art Directing for TV shows .
EdwardRobinsonid.com Find us here
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The Inside Stylists Podcast: Episode 121
From Interior Stylist to TV Art Director with Edward Robinson
Show notes for today's episode are here
Today's guest has had an illustrious and diverse interiors career. He started as an Interior stylist working on magazines including Ideal Home, BBC Homes and Antiques, Good Homes, Eve and House Beautiful. He's worked on big interior design projects and styled events but what he's best known for now is his Art Directing for TV shows .
EdwardRobinsonid.com Find us here
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The Inside Stylists Podcast: Episode 121
From Interior Stylist to TV Art Director with Edward Robinson
Show notes for today's episode are here
Today's guest has had an illustrious and diverse interiors career. He started as an Interior stylist working on magazines including Ideal Home, BBC Homes and Antiques, Good Homes, Eve and House Beautiful. He's worked on big interior design projects and styled events but what he's best known for now is his Art Directing for TV shows .
EdwardRobinsonid.com Find us here
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The Inside Stylists Podcast: Episode 121
From Interior Stylist to TV Art Director with Edward Robinson
Show notes for today's episode are here
Today's guest has had an illustrious and diverse interiors career. He started as an Interior stylist working on magazines including Ideal Home, BBC Homes and Antiques, Good Homes, Eve and House Beautiful. He's worked on big interior design projects and styled events but what he's best known for now is his Art Directing for TV shows .
EdwardRobinsonid.com Find us here
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The Inside Stylists Podcast: Episode 121
From Interior Stylist to TV Art Director with Edward Robinson
Show notes for today's episode are here
Today's guest has had an illustrious and diverse interiors career. He started as an Interior stylist working on magazines including Ideal Home, BBC Homes and Antiques, Good Homes, Eve and House Beautiful. He's worked on big interior design projects and styled events but what he's best known for now is his Art Directing for TV shows .
EdwardRobinsonid.com Find us here
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The Inside Stylists Podcast: Episode 119
Winning in 2023
Show notes for today's episode are here
Book your Vision Board Book Workshop Ticket HERE
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The Inside Stylists Podcast: Episode 119
10 Takeaways from Top Drawer S/S 2023
Full show notes for today's episode are here
Top Drawer is the UK's leading design-led trade show and as such is a great place to find new brands, entrepreneurs and pure inspiration. I had such a fabulous time when I went to the Spring Summer 2023 Top Drawer earlier this week. I want to share all the takeaways with you while they're still so fresh in my mind. I hope you feel as inspired as I was but the end of the day.
Enjoy
EmmaMT x Find us here
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The Inside Stylists Podcast: Episode 118
What books inspire you to take action? If someone was to ask you which books changed your life for the better it might look a little bit like this list.
I have to admit I'm a total self-development/business guru/health writer book junkie! If there's a transformation in it I want to read about it... or at least listen to the author on the doggo walk via Audible!
The following books have helped me in some way in my business and/or personal life - but let's face it they are pretty much intertwined for us all aren't they?
I want to start the year off with some recommendations that you may find inspiring, useful, and if nothing else help you get a better night's sleep or get out of debt!
Show notes for today's episode are here
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The Inside Stylists Podcast: Episode 88
Headlin From writer to The British Blanket Company
Talking all things interiors with Bethan John
The first thing I saw on today's guest's website is "Love is a warm blanket" and I couldn't agree more.
Today's guest is one half of the brother and sister duo who set about to make the best British-made wool blankets from traditional mills that they could and boy did they succeed.
Now, with a range of over 150 designs from throws and blankets to picnic blankets and scarves and in every conceivable colour they are going from strength to strength.
I'm really excited to be talking today with one half of The British Blanket Company, the lovely Bethan John
enjoy
Show notes for today's episode are here
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The Inside Stylists Podcast: Episode 116
The Lowdown on Lighting panel discussion at Clerkenwell Design Week
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The Inside Stylists Podcast: Episode 115
Should you take your laptop on holiday or just take the summer off? Show notes for today's episode are here
Today I'm musing on that very question. Is it better to take a complete break or keep updated? There are lots of reasons why you should take your laptop with you on holiday but maybe they should be for personal reasons - Netflix movie nights anyone?
Come and listen to me chatting about my recent family holiday to Mallorca and why taking the laptop made no difference at all!
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The Inside Stylists Podcast: Episode 114
Talking all things Christmas with Dani Taylor, Creative and product director of Cox and Cox
Show notes for today's episode are here
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The Inside Stylists Podcast: Episode 88
10 things to know before you style your brand photography for Christmas podcast
Show notes for today's episode are here
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The Inside Stylists Podcast: Episode 112
Talking all things Art with artist Lizzie Owen Show notes for today's episode are here
Today’s guest is Lizzie Owen You can find her here - Find Lizzie's art on The Inside Stylists Art Directory here Insta: @LizzieOwenArtist Website : LizzieOwen.com.uk The Inside Stylist's Interior Styling Course
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The Inside Stylists Podcast: Episode 111
Everything you need to know about shooting real homes with Interior Stylist Dilly Orme
Show notes for today's episode are here
Today’s guest is Dilly Orme You can find her here - Inside Stylists profile:InsideStylists.com/dillyorme/ Insta: @DillyOrme Website : DillyOrme.com The Inside Stylist's Interior Styling Course
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The Inside Stylists Podcast: Episode 110
5 Interior Styling tips to steal
Show notes for today's episode are here
We know that you probably listen to this podcast because you
A. really want to work on magazine photoshoots and one day dream of appearing in Living Etc,
B. You want to know how to make sure your interior design projects look amazing in photos or
C. Just want your Instagram shots to look really amazing
We get it. I shared some styling tips on a webinar I did with Pressloft during the first lockdown and after coming across the notes for that recently I thought would share those 5 tips with you today to help you up-level your styling.
enjoy
- Download the Pressloft PDF with images about these styling tips from press loft here
- Watch the Pressloft Webinar - Here
- Check out our online styling course
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The Inside Stylists Podcast: Episode 109
Why Branding is essential for Freelancers with Nancy Poller of Aligned Design: Podcast
You can find the full show notes for today's episode
RIGHT HERE
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The Inside Stylists Podcast: Episode 108
Talking TV Interior Styling with Lynsey Fox
Today's guest started her interiors career as visual merchandiser and project manager for Europe at Levis. From there she went on to work with the styling team on editorial features including assisting on Country Living, Wallpaper*, Country Homes & Interiors, Good Homes, House Beautiful, You, Ideal Home and Woman & Home. She now does prop styling, events & food styling, and set dressing.
As one of the first assistant interior stylist members of Inside Stylists to move up from the assistant's page to the stylist's page - today we're going to get all the juicy details on how she went from starting out to becoming a TV interior Stylist working on shows including
- Channel 4 Kirstie’s Handmade Christmas
- Channel 5 Nick Knowles Big House Clearout
- My Lottery Dream Home International
- BBC Best Home Cook
- Channel 5 Incredible Christmas Trees & How To Decorate Them
Today’s guest is Lynsey Fox
You can find the full show notes for today's episode
RIGHT HERE
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How to hire an interior Stylist
The Inside Stylists Podcast: Episode 107
How to hire an interior stylist
It’s never been easier to hire an interior stylist to set up your shoot perfectly. Whether you’re a small independent shop selling eco cleaning products, a big high street brand selling everything interiors or a little company that makes unique cushions, hiring an Interior stylist will add that something special to your shots. And shots make sales.
You can find the full show notes for today's episode
RIGHT HERE
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The Inside Stylists Podcast: Episode 107
Getting started in Interior Styling with Claire Parkin Today's guest is an Interior Designer who wanted to learn exactly how to style a space. She applied to be an intern on Inside Stylists and I wouldn't let her leave! Now, she's my Chief Insider and writes blog posts for the website, and supports me like you would not believe.
In this episode, we're going to be talking all about how she got started in Interior Styling, what she's learnt, the good bad, and the ugly.
I'm very excited (and slightly worried we'll talk all day) with today's guest Claire Parkin from Claire Parkin Interiors
You can find the full show notes for today's episode
RIGHT HERE
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The Inside Stylists Podcast: Episode 105
12 business Posts of 2021 Inspiration, education and pure interiors fun from our top features of the year What a year it's been. Who knew we'd still be here in the midst of a pandemic world but even with all that going on we're still ploughing on. Shoots are being shot, features are being written and Inside Stylists is still growing into a stronger and stronger community.
Today's podcast is a round-up of some useful blog posts and podcasts to help entertain, educate and inspire your career whether that's getting a greater knowledge of copyright laws or getting inspired by people from within our totally amazing interiors world.
enjoy!
You can find the full show notes for today's episode
RIGHT HERE
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The Inside Stylists Podcast: Episode 104
Talking Graffiti art and re-loved furniture with The Lazarus Collection
You can find the full show notes for today's episode
RIGHT HERE
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The Inside Stylists Podcast: Episode 103
Talking all things Sustainable, keeping crafts alive and running a family centric business with lighting brand Fritz Fryer
Today's guests are the duo behind a successful and close-knit team of lighting specialists and designers based in Ross on Wye, Herefordshire.
They design unique and original lighting, both custom-made and for their own shop collection. The brand has been restoring beautiful antique and vintage light fittings and chandeliers since the 1980s and today I'm delighted to be talking to them from the opening of their very first shop here in Clerkenwell.
I'm excited to be talking with Karen and Simon the directors behind Fritz Fryer lighting. ..
You can find the full show notes for today's episode
RIGHT HERE
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The Inside Stylists Podcast: Episode 88
Introduction to The Inside Stylists Online Courses
Whether you want to learn how to perfect your interior styling for work, fun, Instagram or business the new Interior Styling Workshop course and the Style your Brand course will have what you need to move forwards. In today's episode - which is a recording from an IGTV live you'll hear exactly which one is right for you. If you still have questions just ask. We're here to help.
You can find the full show notes for today's episode
RIGHT HERE
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The Inside Stylists Podcast: Episode 101
How I became an Interior Stylist
Today I'm sharing how I became an Interior Stylist in lots of juicy detail.
I've been asked many times recently how I got started and I thought now was as good a time as ever to share my backstory.
I share how I got work experience, how , I got my first job, the people I met on the way - who I am still friends with now and all the other minute details.
If you still have questions pop over to InsideStylists.com and leave me a comment on the show notes from this episode
You can find the full show notes for today's episode
RIGHT HERE
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The Inside Stylists Podcast: Episode TBC
Talking all things Freelancer tax with Chief Accountant at FreeAgent Emily Coltman
If you asked today's guest what she does for a living she'd tell you that she translates small business finance and tax into practical common sense, following the innocent drinks "nan test" - if you can't explain a concept so that your grandma would understand, you're making it too complicated!
As the Chief accountant at FreeAgent - the online accountancy software company, she helps to make online bookkeeping and accounting for freelancers, that's not only very easy to use but even fun to use too. I use it and that is so true!
I couldn't think of a better person to invite into the Insider's Facebook group to talk to about tax and answer all our specific questions than Emily Coltman.
You can find the full show notes for today's episode
RIGHT HERE
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It seems to have gone by in a flash but here we are at episode 100 of The Inside Stylists Podcast. And what a ride it's been. I've learnt so much from chatting to people within the interiors world that I can't wait to get on with the next 100.
Today's episode is a round-up of the most popular, useful and entertaining episodes. Some will inspire you. Some will entertain.
enjoy
A few things we covered in this episode : * Claire Parkin my chief Insider * Episode 87: How carving out the perfect career all started with defining Aurélien Farjon's personal style * Episode 72: Really getting to grips with colour with Karen Haller * Episode 91: Talking uplifting paint colours with Annie Sloan * Episode 61 - Talking colour, pattern and artists with interior designer Emma Deterding of Kelling Designs * Episode 56 - Talking everything Mid-Century Modern with Mini Moderns Keith Stephenson and Mark Hampshire * You can find the Mini Moderns book - Mid Century Modern living here * Find Mini Moderns on Instagram here * Episode 74 How Clarissa Hulse went from broke to brilliant * Episode 45 How to create a rate card * Episode 54 How Anna Jacobs went from city law firm to artist and designer in one fell swoop. * See Anna's home on Instagram here * Episode 70 What's the difference between an interior stylist and an interior designer? * Episode 88- Talking all things Copyright in photoshoots with Margaret Haig from the Intellectual Property Office * IPO website link * The Insiders Artists list
The Inside Stylists Podcast: Episode 99
How to plan your very first photoshoot
The questions I get asked here at Inside Stylists HQ are a bit like buses. You don’t get any and then you get the exact same one three times within a few days of each other. Last week it was from brands who really want to up their game, stop using Danny from accounts to take their promotional shots and get their first photoshoot set up with stylists and photographers and good lighting!
Brands want a professional photo shoot that will be picked up by magazines and have a good selection of images that showcase their new ranges for social media. editorial and website use.
And that’s where we come in! Inside Stylists is jam-packed full of interior stylists, interior writers and style assistants who are experienced in exactly what you want to achieve with your first photoshoot so it makes sense for us to explain exactly how shoots work from the very beginning of the process so you can see how we can help you.
THE INSIDER'S STUDIO
Find Shoot locations here
You can find the full show notes for today's episode
RIGHT HERE
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The Inside Stylists Podcast: Episode 98
Pension Talk with Ellie Lister from Penfold Pensions
Pensions! They're a minefield if you don't know how they work and if you're a freelancer and have worked in-house at a number of different places - all with their own pension schemes, it's doubly confusing.
That's why I'm excited to bring Ellie Lister from Penfold Pensions who are experts in freelancer pensions onto the call today to explain it all in plain English. Ellie shares the way Penfold runs the perfect pension for those with irregular incomes - that's us freelancers right?
Before we get started let me just remind you that as with all financial investments, capital is at risk and we are not financial advisors. Always do your due diligence
If you're thinking about signing up with Penfold or moving your existing pension across to them I have an affiliate link bonus for you to use. Just add INSIDESTYLISTS to the referral code and you'll get an additional £25 added to your pension. That'll turn into squillions after a few years of compounding.
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Today's guest is an award-winning editor who loves magazines and still gets butterflies when a new one lands on her desk. She loves nothing more than working to create something exciting that readers and customers will want to savour, enjoying the flick, the beautiful imagery and the carefully curated content.
She was deputy editor on one of the UK’s leading interiors magazines before launching a new homes title at the peak of the last recession, taking its sales from zero to over 100,000! She knows just what it takes to make a magazine stand out from the crowd and that is why she was the perfect person to launch her own publishing company and brand new magazine during a global pandemic
The Inside Stylists Podcast: Episode 97
How to become a magazine editor with Simply Scandi Editor Jennifer Morgan.
Today's guest is an award-winning editor who loves magazines and still gets butterflies when a new one lands on her desk. She loves nothing more than working to create something exciting that readers and customers will want to savour, enjoying the flick, the beautiful imagery and the carefully curated content.
She was deputy editor on one of the UK’s leading interiors magazines before launching a new homes title at the peak of the last recession, taking its sales from zero to over 100,000! She knows just what it takes to make a magazine stand out from the crowd and that is why she was the perfect person to launch her own publishing company and brand new magazine during a global pandemic
I am very excited to be talking to the editor of Simply Scandi Jen Morgan
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The Inside Stylists Podcast: Episode 96
Talking paint trends and getting colours right with Fenwick and Tilbrook's Simon Tilbrook
Today's guest is all about colour. As part of a family-run paint brand, based in Norfolk, they pride themselves on offering an exceptional customer experience in terms of attentive service, and hassle-free paint ordering but what I love about the brand is the incredible choice of not only the colours but the finishes - their paint is the purest matt I've ever used.
I'm really looking forward to talking all things paint and colour with today's guest Simon Tilbrook from Fenwick and Tilbrook.
enjoy
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The Inside Stylists Podcast: Episode 95
Sleeping Ethically with Molly Freshwater from The Secret Linen Store
When it comes to getting a good night's sleep there are a few things you need to consider. Don't drink coffee after 3pm, make the room really dark, don't use electronic devices 30 minutes before you go to sleep and ensure your bedding is just right.
Today's guest knows all about how to make sure your bedding is spot on for a great night's sleep.
More than just a bedding website the Secret Linen Store has fairness and honesty at the heart of everything they do. And as it's National Bed Month and World Sleep Day I couldn't think of a better guest to talk with today than one half of the sister duo who started the Secret Linen store, Molly Freshwater.
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The Inside Stylists Podcast: Episode 94
7 habits I use in my morning routine to win the day Has it all gone out the window since lockdown mk1?
You're not alone. Millions of people around the world have switched off their alarm clocks and gone back to Zzzzzzzz. But now is the best time to get your mornings in shape. The kids are back at school, work is picking up and it feels like 2021 is really about to start... again.
In today's podcast, I'm sharing how I start my day. It's pretty hardcore because I get a lot done but that's how I like it. It's also worth mentioning that it's taken me years to 1. get it right and 2. learn that it's okay to adapt it when I need to.
I put my morning routine down to my success. If I'm ready to win the day I can do anything. So here are the habits I've introduced to my mornings to get me raring to go every day.
Enjoy the episode
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Today's guest's philosophy is that "your home should tell your story. It should make your heart sing when you open the front door and you should have something old, something new, something black, something gold. And always some natural wood."
She's a well-known interiors journalist, award-winning blogger, author, designer and now an online shop owner. She's a font of all things interior knowledge and I have to resist the urge to talk all things grey hair whenever I see her.
I'm delighted to share today's guest is Kate Watson Smyth from Mad about the house.
Enjoy the episode
The Inside Stylists Podcast: Episode 93
Interior blogging, designing and so much more with Kate Watson Smyth
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The Inside Stylists Podcast: Episode 92
Talking styling, home staging and creating art with Kerry Hussain
Today's guest is a multi-talented stylist and artist. She's worked in all areas of styling from editorial to commercial but her expertise and passion lies in property. She specialises in ‘house dressing’ helping homeowners, landlords and property management companies get their homes ready for sale or rental. She's also an artist creating incredible pieces of artwork for interior designers and for shoots.
I'm very excited to be talking with Kerry Hussain
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The Inside Stylists Podcast: Episode 91
Talking uplifting paint colours with Annie Sloan Today's guest is a painter, writer, and the inventor of chalk paint and has written over 26 books on decorative paint techniques and interior design. She trained as a fine artist and worked in decorative art creating murals using her own homemade paint. Unable to find a paint that she specifically required she teamed up with a Belgian factory to produce her own Chalk Paint which has become a global phenomenon. I'm honored to share that today's guest is the fabulous Annie Sloan.
Enjoy the episode
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Nicola Wilkes has been my business coach for just over a year and in that time she has completely up-leveled my mindset. What does that mean for you? It means she'll share how changing your outlook will change your life.
We also talk about waiting for the right time to plan for 20201 and how to best get the most out of the year ahead of her Masterclass on 14th January 2021.
Enjoy the episode
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The Inside Stylists Podcast: Episode 89
Jen Stanbrook has been the go-to leader in Pinterest for many years - in fact, we were sat next to each other during a press lunch and I told her then and there that I HAD to have her on the show. Roll on a few months and add in a worldwide pandemic and it was not quite how I would have planned it.
Jen was my first guest on the Facebook Lives I did during lockdown. She was Ace! She shared all her knowledge, answered everyone's questions, and set us up to win when we pin!
Enjoy the episode
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Sign up to Jen's Kickstart your Pinterest 5 day Challenge
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The Inside Stylists Podcast: Episode 88
Talking all things Copyright in photoshoots with Margaret Haig from the Intellectual Property Office
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Oh how I've missed you!
The unexpected turn of events this year meant that my "I'll just take a little break" turned into a full on break. But I haven't been lazing around. Oh no. I've been doing Instalives, Facebook lives and Zoom calls (like the rest of the world) but with fabulous guests who my stylist, writer and assistant friends can learn from.
The first few episodes will be the audio recordings from those calls.
The first one is up next week and is with Margaret Haig who works at the Intellectual Property Office and told the members of Inside Stylists what is and isn't allowed when it comes to copyright and photoshoots.
Keep an eye out for that one which is launching next week.
See you then
EmmaMT
You can find previous episodes
RIGHT HERE
If I had to give you a hint for who today’s guest is I would give the clues ‘Purple, French, fabulous” and I think that gives the game away. He’s been an interior stylist, set designer and prop stylist for many years. He’s worked with a ton of mainstream brands including Le Creuset, Ikea, Wayfair, Waitrose, Hotel Chocolate, Jack Daniels, Clarins, Jo Malone and soooo many more!
He’s often found creating Instagram-able moments at top London bars and restaurants with his merry band of ‘Reli’s Angels’ I am very happy to talk all things interiors with Interior Stylist Aurélien Farjon.
Aurélien's Inside Stylists Profile You can find the full show notes for today's episode
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Last month I made a mistake and I felt I should have known better.
It doesn't happen often but if someone had told me how to handle that situation from the moment I went freelance then I might have made a better choice. Today's episode is all about the things I wish someone had told me from the start. The silly little pieces of advice that will make your life that little bit easier, smoother and hopefully work-wise - busier.
Let me know what you think. Does this help? Have you got more things to add to the list? Let me know.
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Today's episode is a share of all the apps I use on a daily basis to make my working life easier, quicker and more stress free. Have a listen and see if you're using them and if you have some that are game changing for you let me know. I'd love to share the productivity app love!
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When it comes to pattern, florals and a generally bright and happy outlook on interiors you don’t get much more colourful and uplifting than today’s guest.
You’ll know her from the tv program Interior Design Masters where she showed us how having your own style, sticking to your true vibe and basically bringing the sunshine to any room- makes you an interiors inspiration.
As well as running her interiors studio she now has an on line course teaching how to get her look and confidently mix colour and pattern in your own home - something she’s an expert on.
I am very excited to talk all things interiors with interior designer Ju De Paula.
Enjoy the episode.
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You can find the full show notes for today's episode
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How many times have you emailed an interior stylist and not got any response - or at least the one you want? Today's episode is full of ways to increase your success rate and decrease the no replies. It's a dog eat dog world out there and if using the right tactics will get you assisting on a shoot or work experience why wouldn't you use them?
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When it comes to Interior blogging you don’t get much more experienced or successful than todays guest. She began writing her blog in 2016 after moving to a new home. She wanted to decorate on a budget after being made redundant whilst 8 months pregnant! She hardly ever calls in the tradesmen - having a go at learning how to do all the DIY herself or as she puts it on the blog 'I gave this a try, this is how it went.'
With countless awards, press mentions and an enviable ability to turn anything high street into a designer look I’m thrilled to introduce to you today's guest Melanie Lissack Interiors
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I've been part of many accountability programs. Some worked well. Some not so much, but they all moved me forwards with my goals in some way or another. There's something very motivating about having someone who's got your back. Who'll check up on whether you're doing what you said you'd do and whether you're procrastinating or not!
But how do you find the right person? And what do you actually do during an accountability call in order to achieve your ambitions and move the needle forward on your career, health and personal life?
In this episode, I share everything I've learnt from group accountability (which really didn't work for me) to one on one coaching - which has me nailing my goals.
Get the Printable Accountability checklist here
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Planning for the year ahead is a bigger deal than just making resolutions. There's a mind science to it. Write is down - in pen, and you are 42% more likely to achieve your goals. So, the question is do you know what you want to do with the fabulous year ahead? If not read on... and go print off the Inside Stylist Success planner right now!
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It's a funny thing to look back on the year and think of all the places you've been, events you've attended, shoots you've styled and people you've met. I know that I'm in a really lucky position where I get to meet lots of people within our interiors world but I always try to bring you along for the ride.
Some of those people have truly inspired me this year and I want to share who they are, how they inspired me and why you should follow them too!
enjoy!
- Clarissa Hulse for NEVER GIVING UP
Hear how Clarissa overcame huge obstacles. :Listen to podcast episode 74 here - Karen Haller and Marianne Shillingford- for EXPLAINING COLOUR
Karen's podcast Episode 73 is here
Marianne's podcast Episode 48 is here - Emma Merry for inspiring EXTREME ORGANISATION
Hear Emma's podcast here Episode 62 - Nicola Snell for SHOWING HOW TO BE A BOSS BABE
Nicola chats all about how she's helping stylists and brands in her podcast episode 71 here - Pippa Jameson & Sally Cullen for WORKING THEIR SOCKS OFF
Sally's podcast is here. Episode 45 - Archipelago for DOING IT THEIR OWN WAY -
-Alex Raynbird , India Jackson, Jade Gallager , Hannah Cevik and Charlotte Murray - Emma Deterding for PATTERN
Hear Emma talk about pattern in her podcast Episode 61 here - Furnishful for SUPPORT AND INSPIRATION
Find out all about Furnishful here in podcast epsiode
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Today’s guest is a freelance journalist, presenter and producer of the indoor gardening podcast On The Ledge
She has a 20 year background in news journalism, and has worked for publications including The Guardian, the Financial Times, Gardens Illustrated, Grow Your Own magazine and The English Garden.
But, today we aren’t going to be talking about her very green fingers as my guest is an expert on how freelancers can pitch feature ideas to editors. She knows how to wow editors with polished pitches, and can clear up the question of who to email, what to say, and moreover what to do when you don’t get an answer?
I’ve very excited to welcome today’s guest Jane Perrone, who runs regular online “Pitching for Freelancers” courses.
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Don't get down when work is slow and you've nothing in the diary. Downtime is so essential and can be a really productive time. It's important to get perspective and enjoy your quiet periods as much as it is the money rolling in. See how in today's episode.
You can find the full show notes for today's episode
RIGHT HERE
And if you're looking for the Rate Card podcast episode that's right here
How to create a rate card : Podcast Episode 46
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When people hear that I'm an interior stylist they nearly always think that it's a super glamorous job but after listening to these disaster stories they'll soon see why it's not.
There's a huge part of a stylist's and writer's job to be able to bounce back again after a defeat, fire, broken camera or even broken leg! Hear how today's guest's dealt with their disasters in snippets from past episodes.
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When it comes to colourful homewares with a serious amount of inspiration from nature you don’t get much more on point than today’s guest.
Her designs are based on her nature photography, which is just as likely to originate from a tropical rainforest as it is to feature leaves from a local London park. Grasses, seed heads, ferns and trailing vines feature heavily in the modern, silhouetted designs, often printed onto natural fabrics such as silks and linens which have been dyed with a trademark ombre effect. You should see the backing cloths afterwards - they’re works of art in themselves.
Looking at her successful screen printing studio you would never know that today's guest nearly lost it all before she took the interiors world by storm. Now her huge collection includes bed linen, lampshades, towels, ceramics, and a huge array of gift items, not to mention the two multiple award-winning fabric and wallpaper collections produced in collaboration with Harlequin
I’m thrilled to introduce to you todays guest Clarissa Hulse.
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Really getting to grips with colour with Karen Haller So, you think you know about colour? Think again! I thought I knew all about how colour effects interiors. I mean, I've been an interior stylist for 19 years and I've created countless room sets and produced hundreds of mood boards. But it wasn't till I sat down to talk with Applied Colour psychologist Karen Haller, number one best selling author of "The Little Book of Colour. How to use the psychology of colour to transform your life” by Penguin Life that I really got it on a personal level.
Karen's a leading international authority in the field of colour specialising in business brand colour, interiors, healthcare and wellbeing. She studied colour for over 20 years so she really understands how it affects us, influences us and how colour can be used to influence positive behaviour. She’s consulted on big name brands including Farrow & Ball, Dove, Fiat, and Ascot RaceYou may have seen her sharing her Colour Intuition™ system at Grand Designs LIVE, sharing her theories during Clerkenwell Design Week or when she co-curated the series of colour talks at 100% Design.
As if that’s not enough she’s also a British Interior Institute of Design (BIID) Industry Partner and CPD Provider, a former trustee and committee member of the Colour Group of Great Britain, and on the advisory board of the charity Colour Cares.
She’s just released The Little Book of Colour. How to use the psychology of colour to transform your life” by Penguin Life. I’m thrilled to introduce to you today's guest Karen Haller.
After reading the book and understanding how colour affects our choices, mood and how we decorate I have a completely new outlook on so many things and so will you. Karen's book is more than just an outline of which colour creates a happier mood. It's a much deeper level that will have you chucking out half your wardrobe and planning a whole new decorating scheme for your home.
Interested? Then listen on!
Meet Karen
I am thrilled to be announcing today that Karen Haller and Marianne Shillingford, creative director at Dulux (and podcast episode 48) are our special guests at the next Stylish Supper Club brunch
Check out the details here
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Today's episode is short and snappy but answers the five questions I get emailed about the most often. See if any ring true with you and if you have similar questions about interior styling then drop me a line for the next Q&A session. Your burning question could help someone else.
You can find the full show notes for today's episode
RIGHT HERE
Insurance resources can be found here
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Press Loft is the largest online PR tool specialising in the Interior and gift sector with teams set up around the world.
They work to connect brands and PR agencies with journalists, bloggers and social influencers.
Founded in 2006 after needing a system to manage her clients' images for her PR Agency, zero2one PR, today’s guest spotted a need in the market and Press Loft soon took off as a business.
Simplifying the PR process between brands and the media is what they're all about. Housing all PR content in an online press room allows journalists to access everything they need to feature a brand whatever the time of day or night
I’m thrilled to chat with today’s guest, Founder of Press loft Nicola Snell.
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There are of course lots of similarities so if you're looking to hire someone to help design your home or you're looking at working in one of these fields it's essential to understand what each discipline entails. Today’s episode goes into the details I have found both working as an interior stylist and being part of The Stylish Supper Club, which is a community that brings both stylists and designers together.
The meeting of interiors minds When Emma Merry and I got together to create The Stylish Supper Club little did I know that I would be taken on a completely new journey into seeing exactly what interior designers do and how it differs completely - and yet is so similar to what us stylists do!
We wanted The Stylish Supper Club events to be all about getting interior stylists and designers together. When I listened to Emma and other designers talking about how Interior Designers work it was like de ja vu! It was exactly how freelance stylists work. Alone the majority of the time, not knowing anyone in the exact same position that would understand the everyday problems and would know how to solve them - or who would be willing to share costings/pricing/contracts. Sound familiar? That’s exactly why I set up Inside Stylists in the beginning. To bring the styling and writing community together and now with The Stylish Supper Club I'm chatting with more and more Interior designers too. It can only give insight and help to improve how both disciplines work.
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IKEA’s interior designers aren’t like others. They not only design a space that looks great, but it’s essential to IKEA that all their designs are a direct reflection of how people actually live in their homes.
Their goal is to provide solutions to the problems people face day-in-day-out. To do this, they conduct hundreds of home visits a year so that both the products they create, and the solutions they show are a reflection of how people actually live. The roomsets in each store are designed specifically around the areas the stores are based, and the living situations of those nearby.
I am very excited and honoured to introduce today's guest Clotilde Passalacqua, head of interior design at Ikea.
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There are so many events out there nowadays that it's hard to know which ones to go to and why they're so essential for building up your own interior brand whether you're a stylist, writer, designer or assistant.
Today's episode is all about why events are a really good idea for propelling you forward in your career and how I've used them to make a great work life environment
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Craft Editions began life in 2016 to celebrate and promote incredibly talented makers.
Having traveled extensively throughout Ireland and South Africa, meeting master craftspeople - todays guest has collated an incredible group of hand made products which are available from his website.
The items are like beautiful pieces of art and range from table linens and napkins to basket-wares, hand thrown pottery, throws and cushions, and home accessories.
By creating the website todays guest has built a mutually beneficial relationship with the makers he works with, paying a fair price that reflects the skill and time required to make the items by hand.
He travels far and wide from the Atlantic coast of Ireland, to the Limpopo Province in the far north east of South Africa to source just the right items believing that it’s important to meet the craftspeople he works with for Craft Editions.
The result is seriously covetable.
I’m thrilled to introduce to you todays guest Brian Waring Founder of Craft Editions.
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Every time I hear something that rings true there's always a quote attached that motivates me to move forwards, push through barriers and I want to share some of them with you today - along with the people podcasts, books or TED Talk speakers who I got them from. I hope you find them as useful and inspiring as I have.
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I have no experience with being a contestant on a TV show and I'm sure it's massively stressful, very fast-paced and totally exciting but I can't help but yell advice at the TV screen when I'm watching the new elimination show on BBC2 Interior Design Masters. Do you do the same?
With this in mind I've come up with the advice I would give to the contestants - as an experienced commercial interior stylist on how to up their game. Of course I have my shoot head on not my interior designer head on but it's all for fun!
See if you agree with any of the ten tips.
EmmaMT x
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You can find the full show notes for today's episode
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The life of an interiors stylist and writer may sound all fun and glamour but Christmas in July means our busy season is upon us.
Listen in to see what it's really like to get a press preview to the festive season and check out the Inside Christmas in July awards I'm launching at the end of the month. It's going to be fun!
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Today’s guest can fulfill a full interior design service from concept to completion with an emphasis on bespoke yet affordable home styling. As an interior designer who specialises in everything from space planning kitchen and bathroom design to imaginative decorative schemes with custom fittings, luxurious finishes, and incredible fabrics -you know your home will look fabulous when she’s planned a look for you.
Based in Reigate, her studio covers the South East of England from Surrey and Kent to Sussex and Essex.
She’s my Stylish Supper Club partner in Crime. I’m very excited today to be talking all things events and Interior designing with Emma Merry
EmmaMerryStyling.com
@EmmaMerryStyling
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With her characteristic use of colour and mix of Indian textiles, artworks, mirrors and decorative lighting, today’s guest can transform any space into a colourful, comfortable home.
She recently launched a new collection of stunning upholstered chairs in her signature style, a new wallpaper design AND opened her new showroom in Chelsea. I am very pleased to be talking with interior designer Emma Deterding, Founder and creative director of Kelling Designs in today's episode.
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Today’s guest works with an eclectic mix of artists, designers and recent graduates to create a fantastic collection of textiles for interiors including fabrics, wallpapers, cushion, furniture, and lampshades.
Her admirable aim is to create a unique pathway for new designers and represents some of the UK's most exciting emerging British talent.
Her website provides a rare platform for these new designers to showcase their work, and gain vital exposure in today's crowded marketplace.
With a focus on colour and geometric pattern, her brand has a strong aesthetic that both captures the work of the designers she represents as well as offering a curated and coherent collection.
It’s my pleasure to chat to todays guest on the Inside Stylists podcast Jenny Wingfield of Flock
Today’s guest is an award-winning features and lifestyle journalist with over 20 years experience - working on national magazines and newspapers including Look, Cosmo, Good Homes, The Mail, The Sun, Glamour, Woman’s Own and Red.
When she’s not testing out beds or 4 minute exercise regimes- all in the name of features of course, she can be found sharing great interior finds from the best ways to add spring to your home to creating a modern romantic bedroom - she has all the contacts and does all the features.
So who better to chat to about interior writing and how to successfully get into it than today’s guest?
You can find the full show notes for today's episode
RIGHT HERE
You can find today’s guest On InsideStylists.com : Jenny Wood writer
Insta: @woodyJen
Links and Resources
Follow us on Instagram @InsideStylists.com
Visit InsideStylists.com for Interiors inspiration
Check out more Podcast interviews views here
10 in ten - Overcoming email overload
- Folders
- Search for contacts - extra storage
- Filters
- Delete & Unsubscribe
- Have reading open so you can see the first few lines
- Notifications - turn them off
- Boomerang
- Flag stuff up to come back to
- Inbox zero
- One Password
Export Google contacts
The Pinterest podcast episode
Links and Resources
Follow us on Instagram @InsideStylists.com
Visit InsideStylists.com for Interiors inspiration
Check out more Podcast interviews views here
Christine Leech is taking the crafting world by storm. Listen in and see how. I met today’s guest at a Freelancers Christmas party a few years ago.
She had felt flowers in her hair and sequins all over her jumper. I instantly knew we were going to hit it off. We were introduced to each other by stylist Sally Cullen and started chatting. I soon realised that I was in the company of a crafting genius - who I had featured on Achica a number of times and it took all my strength not to go all fan girl on her! I had three of her crafting books at home - which are beautifully shot and the crafts are impeccable!
She can turn her hand to absolutely any craft and has so many projects on her website SewYeah.co.uk that you could literally do one a day forever! I also counted nine of her books on Amazon.
In today's episode, I'm very happy to talk with stylist, writer, designer, and crafter extraordinaire Christine Leech.
You can find the show notes for today's episode
RIGHT HERE
Links and Resources
Follow us on Instagram @InsideStylists.com
Visit InsideStylists.com for Interiors inspiration
Check out more Podcast interviews views here
Today’s guests are a design duo who have turned the mid-century modern design vibe on its head.
Launching in 2006, they started designing applied pattern across a range of products including wallpapers, fabrics, cushions, rugs and ceramics. With the first collection being snapped up by Heal's they knew they were onto a winner
Their design influences range from mid-century British textiles and vintage toys, literature to Travel from both at home and abroad.
Their style and ethos is instantly recognizable and their brand has grown from strength to strength.
With a fantastic new book out all about Mid-century modern living, I can’t think of anyone better to talk about this design style than with today’s guests Keith Stephenson and Mark Hampshire of Mini Moderns
Find the show notes from todays epiode RIGHT HERE!
InsideStylists.com/MiniModerns
Buy the book here
Find Mini Moderns over on their website
MiniModerns.com
It was my great pleasure to interview Interior stylist, writer, and trend forecaster Joanna Thornhill at the book launch of her latest book
My Bedroom is an office and other interior design dilemmas
In this episode, we talk all about how she came to write and collate the book as well as a Q&A with details from the publishers Laurence King.
You can find the show notes from today's episode over on
InsideStylists.com/JoannaThornhillbooklaunch
Joanna is a member of Inside Stylists. You can find her profile with tons of shoot images right here
InsideStylists.com/member/joannathornhill
Check out Part One where I interview Jo about how she became an interior stylist and has had so much experience across all kinds of shoots from TV and commercial to magazine and trend forecasting.
Find Part One here!
When it comes to interior styling there isn’t much that today’s guest hasn’t done.
The list of clients she’s worked with is way too long to mention them all here - as there’s over 50! But to name drop just a few she’s worked with everyone from Debenhams and Cuprinol to John Lewis and M&S and it’s the same with editorial shoots. If there’s an interiors magazine out there - she’s worked on it from House Beautiful to Elle Deco. And then there’s the TV styling too AND the press shows! The lists go on and on.
So who better to chat to about interior styling and how to get into it and be a success than today’s guest Interior Stylist Joanna Thornhill
You can find the show notes from today's episode over on
InsideStylists.com/JoannaThornhill
Joanna is a member of Inside Stylists. You can find her profile with tons of shoot images right here
InsideStylists.com/member/joannathornhill
Listen up for Part Two coming next where I interview Jo about her new book
My Bedroom is an office and other interior design dilemmas
at her book launch.
Find Part Two here!
Today’s guest has worked in many fields from theatre production and singing to charity fundraising and heading the business development and marketing department of a big city law firm before she became an artist and designer.
Being an expert on how to use colour in your home and how it affects you makes it easy to understand why her designs are so bold and beautiful and why you can often find her teaching about colour.
Her growing collection of homewares includes lamps, wallpaper murals, cushions, bedding and now t-shirts all in her artwork which regularly features birds and nature.
Find the show notes to this episode right here!
https://www.insidestylists.com/annajacobs/
Find Anna Jacobs here
and Check out The Artists Open House in Crystal Palace here
Please rate and review the InsideStylists.com podcast to help other interior nuts find the show. Thanks x
Wildflower magazine is a new publication all about the cultural and creative heart of the Chilterns. It’s bursting with everything from lifestyle and interiors features, beautiful gardens, luxury travel, the local food and drink scene, fashion, wellness and so much more.
If you’ve never been to the Chilterns let me tell you that it’s an area of stunning beauty and Wildflower magazine showcases all that gorgeousness.
Today’s guest is going to be sharing all about launching the magazine, what it takes and where she’s headed.
I’m delighted to be chatting with the editor and publishing director of Wildflower magazine Zoe Levey
Wildflower Magazine show notes on InsideStylists.com
Find WildflowerMagazine.co.uk here
With a tag line of EXCEPTIONAL PAINT. EXTRAORDINARY COLOUR. I’m very excited to talk all things color and paint in this weeks episode with M&L paints Brand Director Nelly Hall.
Being part of Alitex - a family run business who have made the most beautiful Victorian looking glasshouses since 1952, she knows what it is to have a brand with beautiful style, high-quality design and commitments to British manufacturing.
With all this experience under her belt - having been part of a larger family business, it made perfect sense to take on the Marston and Langinger paint brand and now with their new collaborative paint launch in interior and exterior paints launching at The Chelsea Flower show, the newly named M&L paints is back to take the interiors world by storm.
We find out what's been happening and what to look forward to in the future.
Find all the show notes details over on https://www.insidestylists.com/mlpaints/
Check out all the amazing new colours by MandLPaints here MandLPaints.com
Don't forget to rate and review The Inside Stylists Podcast so other interior nuts can find us and enjoy it too! Thanks x
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Pinterest is a long term game. The more you put in the more you get out. Pinning everyday is the key to success. The general rule of thumb is 70/30 others content 70% and your own 30%. Pinterest likes you to use the platform and share the love.
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Boards & Profile
Use keywords in your about me description but make is short and snappy - 160 characters
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the optimum number of boards is 68 apparently but you can have 500! including- secret boards - archived boards
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Name them (they’re searchable) - give them simple names like Delicious dinner not Carby dinner
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Give them a description that uses keywords and still makes proper sence
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Arrange the boards on your pinterest page so the most important ones are at the top.
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You can segment content on the boards so crafts might be together or recipes
Seasonal boards
Think about seasonal boards and events (Easter/christmas) - and post to them 45 days before the event as that’s when Pinterest say people start their searches as they plan .
- Start typing for the best words- what people are searching for will come up as a good thing to call your boards.
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How to pin - Link every image to a website - obviously
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Give it a good description using keywords
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If you’re linking to your blog/website say that in the description - Check it out over on InsideStylists.com
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add hashtags - 20 max - make them relevant - start typing after # it will come up
#your name / company / blog website
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Descriptions can be 500 characters long including hashtags
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Link your instagram to your Pinterest account - set up a specific board or pin where relevant - great way to get more people to your Insta account
- Get a business account so you can see what is being shared, liked and clicked through on. Podcast images - Sarah Colson light for 2LG - so far has 9391 impressions (pinned 10 days ago)
- ‘Pin for later’ on blog posts - Sophie Warren Smith . So people are encouraged to save your content for a later date and read it again.
- Use a scheduler tool like Tailwind . I use Later. Not sure if it’s Pinterest approved
- Make the images work hard: Tall images work best. If they have words on even better .
- Pinterest likes fresh content even if it’s saving to the same link so create fresh new images to pin
- 4-5 images not on web but pinned later
Today’s guest is a London based digital editor who's worked across many print and digital titles including GQ.com, Hello, Grazia, Stylist, Marie Claire, The Telegraph, Glamour and most recently Elle Decoration.
What she doesn’t know about digital media isn’t worth knowing. She specializes in editorial content that exceeds set traffic targets, digital strategy and native advertising, creative briefs and executions, as well as engagement-driving videos and social products.
With all that going on she still has time to be a mentor for the ReachOutUK mentoring charity and runs the natural and organic living blog-F Toxins, with her sister Ariane
I first met her on a panel discussion and heard her talk all about digital strategies specifically with magazines in mind and knew I had to have her on the show and I'm so glad I did.
When it comes to designing a room light is one of the most important factors to take into consideration and that means choosing the right lighting. Today's guest knows all about that - having been an award winning designer for four years, creating bespoke lights for her own brand, interior designers and big name brands alike. Her exclusive designer ‘prism’ lighting is in store in Debenhams now. It has to be seen to be believed.
We talk about all things design, how Sarah takes on an altruistic way of working with rural, underdeveloped communities around the world and how knowing when a job is wrong it's just a learning curve. She sheds some light (pun totally intended) on what it's like to design for yourself and for brands. It's an inspiring chat with one of Britain's most up and coming lighting designers.
When someone tells you that their colour of the year is all about a connecting thread for “letting the light in” and it being based on not just a UK theme but a global trend that's a unifying story of the world - you can't help but get a warm and fuzzy feeling and that's what you'll hear in today's episode.
Marianne Shillingford talks about the Dulux colour of the year and why we need it, what feelings it evokes and why so many colours go with 'Spiced Honey' - You won't believe it till you see it.
Her passion is obvious and I guarantee you'll come away with a greater understanding of why colour is so important in our lives as well as our homes.
enjoy!
You can find the show notes with links to today's episode and images over on InsideStylists.com
Today’s guests are a husband duo who set up their online boutique in October 2017. With an ethos of “There's a little bit of divine AND savage in all of us”, interiors brand ‘Divine Savages’ has taken the interiors world by storm and in what has been a very short space of time.
Their collections, which are available in flamboyant wallpapers, cushions, lampshades, ‘linen and velvet’ fabrics, tablewares, greeting cards, and art prints come in stunningly bold and daring designs. Think luxury classic prints meets iconic modern, yet quirky interiors.
Today’s guests are Jamie Watkins and Tom Kennedy of Divine Savages
Click here for today's show notes InsideStylists.com/DivineSavages
When I started my freelance career I'd always hate it when someone asked me what my styling day rate was. Invariably it was via email and I would answer with a one-line sentence that really didn’t show the potentially new client the awsomeness they were getting. And that's when I created a rate card.
It was a game changer. This episode is what I did and how I make my rate card work for me and how you can too!
There is a blog post to accompany this podcast which you can find here.
Listening to interviews with interior stylists is always enlightening. They're going to drop some value bombs that you can use in your own career, whether that's how they get and keep clients or how to organise a tool box, there's always something new to take away. In this episode, Sally shares her vast knowledge about interior styling, how she works and shares so many great ideas you'll definitely come away with something new to implement.
Discovering what Weaver Green are all about has made me fall even deeper in love with their products. Forget that fact that the diamond teal blanket I snuggle under every night in front of the TV is soooo snuggly and warm, or that their latest designs are bang on trend or even that they have some VERY exciting new carpets in the pipeline. No, it's the fact that they are so dedicated to producing products using 100% recycled plastic bottles and ensuring their processes are as eco as possible. Tasha and Barny Green are massively inspiring in their dedication to their brand and their impact on the environment. You'll want to hear their story and get right behind them too!
Nothing sets the year off on the right track like a review of what you've achieved the year before - where you went wrong, what you did well and where you can improve.
By looking back at 2018 when you set your goals for 2019 you can really get your head in the space to win in your personal and business life. Simply download the planner, print it off and fill it in.
Download the full planner at https://www.insidestylists.com/planner/
Happy New Year
Are we who work within the interiors industry the hardest people in the world to buy for (after father-in-law's of course)? There's a good chance we are. Here's the reasons why...
- We get to see all the winter season products in July- months ahead of everyone else.
- We put together mammoth magazine Christmas gift lists - so we've been there, done that- usually numerous times by December
- We get given lovely gifts at press launches all the time - read notebooks and candles - the two things you should definitely NEVER buy a stylist or writer
- We're style-conscious, so picking something to our taste is a challenge - especially as there's a good chance we'll know where it's from.
- And in truth, if we really want something we'll go out an buy it.
So, what's the answer? I asked some interiors friends and this episode is their answer.
Interior stylists often book assistants to help out on shoots but when they turn up at the shoot location they often don't know how the boxes of props get there, what it takes to plan and organise a shoot or what happens once the shots are done.
These are questions we've been asked time and time again. Today's episode was recorded at a panel discussion event at the Lombok store on Tottenham Court Road in early December where four stylists explained exactly how it all works from shooting decorating shoots, real homes and makeovers to craft features and writing it all up again.
Special thanks goes out to Lombok for hosting a great event and to the panelists who shared their vast experience with the audience- Sara Bird, Dilly Orme and Maxine Brady
There's no denying that once you've worked as an interior stylist you have many strings to your bow. You're creative - obviously. You can organise things to the extent that moving home or planning a wedding is no big deal and you can easily progress from one creative job to another and that's exactly the path that today's guest seamlessly took.
Jess Pownall has created a thriving business after gaining experience and skill following her love of 1950's Italian and French furniture. In this episode, you'll hear how she got started and why her chairs are her 'babies' . Believe me - you need to check them out. They're beautiful
enjoy!
In this episode I chat with interior stylist Laurie Davison who has some big audacious goals! She's super talented, mega focused and so driven it puts most of us to shame! How does she get so much done?
From shooting real houses, working with brands to building a styling workshop empire with The Secret Styling Club, no one works as hard at honing their skills as Laurie.
Listen in to see how she does it all and get ready to be massively inspired!
I've spent the last 37 episodes mentioning the InsideStylists.com website without really talking about what it's all about.
Today, I list the main benefits for the members and what you expect to see, read and learn from the site.
If you'd like to join just visit insidestylists.com/
Enjoy!
Martha Roberts is a dark horse. I thought I was just popping round to her pastel perfect home to discuss all things shelfies after her new interiors book of the same name, but ins,tead we talked interiors, about how colour affects our moods and so so much more. Go have a listen now!
Want to know how to write a compelling head, sell or intro?
Do you know about cutting your copy?
Are you creating calls to action in every feature?
No? Then you need to listen to this episode. It's jam-packed full of fantastic advice on how to improve your writing whether you've been doing it for years or are just starting out.
Since recording this episode and signing up to Cate's Copy Academy I've learnt so much about writing. That's the funny thing about writing as an interior stylist- no-one ever teaches you how to do it. You just shoot a real home then write up the interview, but there is a better way and Cate shares that in this bumper value-packed episode.
And before you dismiss this podcast episode thinking "Oh, I've been in this game for years/decades, I know how to write" Let me just share that so have I and I have completely changed how I now write everything from features and Facebook posts to blogs and Instagram posts (not to mention these show notes too!) I'm improving every day and I'm loving it. I defy you not to learn something new in this one.
Let me know your best tip from this episode.
In a world where online interiors features are becoming more and more commonplace, how do you get featured? In this episode, Lucy shares how she moved from working on some of the biggest interiors magazines to running the huge site that is RealHomes.com. If you thought working on a website was an easier option than in print - think again! Lucy's job is no picnic. It's very interesting hearing how it all works from her perspective from how fast paced it is to the sheer amount of content she has to produce with her team. It's mind-boggling.
We also talk about how influencers are creating a change in the interiors world and how magazines are moving forward with social media in mind.
Enjoy!
p.s. Lucy if I've put any apostrophes in the wrong place please feel free to get out the virtual red pen ;0)
Put a paintbrush in this mans hand and watch a piece of plain old MDF be transformed into something special and bespoke.
In this episode I chat with surface designer Gareth Johnson and no – he’s not a set builder. He’s a whole lot more! He can build anything for a shoot but his specialty is in creating the most realistic surfaces that make him so sought after. We’re talking marble, terrazzo, concrete.
During our chat, we cover things that go on (and go wrong) on shoots and how he came to be where he is today. With lots of behind the scenes talk.
This episode is all about the things I've learnt about the interior stylist friends I've interviewed for InsideStylists.com. I know all of them - and some for more than ten years, so it came as a surprise to see how driven and focused they all are. I had no idea. Interior Stylists truly are an inspirational bunch. So have a listen and see if you can relate to the things I learnt. Do you agree. Are there more I should include? Let me know what you think.
When it comes to getting a real home featured in House Beautiful Alison's your lady! She's been a freelancer and worked in-house and has a ton of experience. What she doesn't know about the interiors editorial business you don't need to know!
In this episode, we talk about her move from fashion to homes (I knew there was a reason she always looks so effortlessly stylish!) and how she overcomes work problems like difficult homeowners. She also shares what she's looking for when it comes to featuring real homes in House Beautiful magazine where she's the Homes and Interiors Editor.
As the saying goes "What got you here, won't get you there" and that's doubly true for people who work on commercial and editorial features. The ability to adapt to styles, genres and even disciplines is what makes a good writer and stylist. You have to be able to switch in an instant and Ciara has definitely been adaptive. Starting out in Fashion, working in Ireland and in the UK, running Fashion ReBoot events-sometimes weekly, she really is a force to be reckoned with and now she's gone freelance the world really is her oyster.
We're all for sustainable designs here at Inside Stylists. We want it in our homes, on our clothes and everywhere it can possibly be and Ella Doran has been pioneering this for years. In this weeks episode, Ella tells us about her journey to becoming a household name in the textile and homeware designs industry with the use of her camera - it all started with pebbles, and a lot of hard work, determination and overcoming obstacles along the way.
From knowing when to go it alone to dealing with paying for big prop budgets the questions that get asked in Inside Stylists effect us all at some time or other. This weeks episode answers just 10 of those questions for interior stylists, writers and assistants alike.
If you would like your question answered in a future episode drop me a line in the comments below or email me emma@insidestylists.com I’d love to help.
What did you do three months into your maternity leave? Did you set up an interiors brand selling stunning homewares that are the epitome of 'laid-back glam'? No, me neither! It was a good day if I got dressed and managed one load of washing, but that wasn't the case with Tammy Gow of HunterandCo.com She set up her own brand with a collection of wantable interior accessories and created her own designs, traveling far and wide to find them.
In this episode, Tammy shares how she got started and how she can help interior stylists get hold of some unique pieces for their shoots and features. If humble elegance and laid-back glam is what you're looking for this is the interiors brand for you.
I’ve met many people whilst recording these podcast episodes- and in my career as an interior stylist and writer, but none are as incredibly imaginative and creative as the artist Rory Dobner. Known for his ink drawings of animals- like cats in bowler hats with monocles, after chatting with him I now have a much deeper understanding of how he works and brings his creatures to life.
Each animal has a story and a character of their own. From tutu wearing-dancing ants to cigarette smoking goldfish. Even the pet portraits he’s been commissioned to do become his version of their canine lives. Dog collars become gang necklaces, mouths have smirks and top hats look tattered - because the owners said how the pet loves to chew things. Rory builds on their character and takes it to another level.
Fundamentally the focus of Rory's art is to make people laugh and “make you daydream a bit’ and that’s exactly what it does. Talking to him for this podcast episode was truly inspirational and just made me want to dig out a fine-nibbed fountain pen and get drawing.
There are so many reasons to become an Interior stylist. It looks glamorous, you're creative, being part of a photo shoot feels really good and your interiors pictures on Instagram always get the most likes so you've obviously got a good eye!
But is that enough? Are they good enough reasons? Here are 10 reasons that you should not become an interior stylist. In this episode, you'll see if you have the right traits to become a successful interior stylist. Have you got the right traits? Have a listen and see.
Quirky sloths, subtle bottoms and influences of William Morris, but with boobs - that's what you'll find on Cocoon home interior fabrics. They're fun, diverse and completely original. Founder Angela Constaninou chats with me about how she got started and what it's like running a fabric house.
Do all Interior Stylists use the same tech to ge their job done? I think it's a similar set up - but maybe there's an app or two in this mix that will save you some time and make your life just that little bit easier. Have a listen and if there's something I've left off please drop me a line and let me know.
We've all been there - the first press launch you go to where you don't know anyone, you don't know what to do and you're not really sure you're supposed to be there! Of course, you are but it's a bit daunting the first time. That's why I wanted to share with you the 11 things to know before going to your very first press launch. I've been asked a few times by assistants what the correct etiquette is so here you go. A simple run down of what to do and what not to do.
In this episode, I was lucky enough to grab a very patient David Motterhead during a Little Greene paint launch. What seemed like a good idea at the time turned into a bit of a nightmare with me accidentally pressing the mute button on the microphone and not recording 10 minutes of the first interview and David having to dash upstairs to chat to people who had come to the launch to hear all about the new green paint range - all the while the catering team for the launch were banging and crashing around us! To say David was patent with a rather inexperienced EmmaMT was an understatement.
All that aside - I had a whole load of questions lined up for David and he had so many great stories and behind the scenes facts about paints and how we use colour that I hardly asked any. His knowledge is not only massively extensive - as you would assume but his passion shone through and totally inspires.
It's fascinating hearing how big brands come up with their trends each season. It's always baffled me how all the shops on the high street know that pink is the new black or unicorns are the next big thing- all at the same time? It must be more than just an interiors follow fashion thing - isn't it? Find out how John Lewis homes designer Sarah O'Sullivan comes up with such a strong designed look for the big store each season. How she does future trending and knows what is the next big thing.
Emily Dawe is a one-woman crafting machine with an enviable drive and supersonic focus to get to where she wants to be. With a background in illustration, she's proof that one discipline can open many doors. I was totally inspired by what she's done and where she's going. She's definitely one to watch... and probably on TV very soon!
Want insight into how a shoot works or what it's like to shoot a book? Then this is the episode for you. Sally has been an interior stylists for nearly 20 years and has worked on a number of national magazines and big name brands. Her insight is great - even if I did stick her in a broom cupboard under a busy London street to record this one!
If you’ve ever booked a courier to pick up your props and they’ve never dealt with a photo shoot before you know your in for a bumpy ride. Getting your courier right can be the difference between a smooth shoot and a complete nightmare. In this episode I talk to Robin Malyon who has been in the shoot couriering business a long time and knows literally everyone. We talk about shoot disasters and exactly how to get the most from your courier and make everyones lives that little bit easier.
Want to know how to make Instagram work harder for you? Do you know how to use the best hashtags for interiors? How to avoid getting shadowbanned or how to get and keep more followers? We didn’t either, that’s why we popped up to York to visit the lovely Lisa Dawson to get the low down on everything Instagram.... oh and we got to see her beautiful home and meet the Buddy the doggo too!
Since I started shooting for Poundland I have experienced lots of firsts. I've learnt a ton, traveled all over the place and seen some of this incredible country- not to mention eaten at some great places. I've met some very friendly people - I've never had so many people smile and say hello as I did those two years while shooting at the Poundland Head office, and I have managed to continue to pay my mortgage!
There are so many reasons I am grateful to the Poundland team and for the shoots we have created that I thought it would be good to share them so others can see just how great it is to work for big companies with low price points.
If you're going to ask anyone about which scents work best in the home it's got to be a beauty editor. Today's guest has written countless features on fragrance. She knows her Chypre from her Fougère and has just launched her very own candle collection JOGBliving.com. Just wait till she shares about blending the aromas and the effect they can have on your mood. Jo shares so much about the way we can improve our well being in this lively episode which was a pleasure to record. I learnt so much from Jo and only ever burn natural candles after this discussion. Have a listen and you'll soon see why.
It's beautiful in West Yorkshire. There are rambling hills to walk your dog on, pretty country villages, it's quiet and the traffic is pretty calm, but that doesn't mean it's a quiet life for Sophie Warren-Smith who moved there eight years ago. In today's episode, we talk all things creative from online courses, painting walls the right colour to keeping me accountablee and building flower styling courses. The interior styling and writing definitely doesn't stop north of the Thames!
'Be useful, be valuable' that's the key elements that came out of today's episode, but there are so many more tips and advice about blogging to take away. From how to get more followers to what to name your blog. Sarah Akwisombe answers your questions. Tune in and get ahead.