The SoVerve Lounge: Recent Episodes
SoVerve Marketing Group
Grab a cup of tea or café and join CEO & Marketing Director - Stephanie Rubio - as she discusses the latest in digital marketing ecosystems and hosts monthly interviews with brand-rich guest entrepreneurs to help you level up in business.
In this episode, I chat with System's Strategist, Krystal Clark, about her experiences in the wedding industry, sales, and journey to becoming a successful business owner. Most importantly, Krystal shares insights on building systems, automating tasks, and staying organized as an entrepreneur. That's not all; she shares her personal growth through burnout and a more balanced life.
🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts.
✨ Follow Our Guest:
-- Krystal's Website / // Krystal's Instagram
🔗 Mentions & Affiliates:
Affiliate Disclaimer
📌 Important Links:
-- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list.
-- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners.
-- Learn more about our podcast or learn more for information about becoming a guest.
-- For marketing and business tools and resources, visit our Preferred Vendors page.
💻 Let’s Get Social:
Website // Instagram // Facebook // LinkedIn
⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
Discover the psychology behind pumpkin spice marketing and how to leverage it for your business. In this episode, I'm diving into the power of sensation and perception in creating memorable customer experiences.
Learn effective storytelling techniques to connect with your audience on a deeper level and drive sales this fall and holiday season.
🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts.
🔗 Mentions & Affiliates:
Affiliate Disclaimer
📌 Important Links:
-- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list.
-- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners.
-- Learn more about our podcast or learn more for information about becoming a guest.
-- For marketing and business tools and resources, visit our Let'srred Vendors page.
💻 Let’s Get Social:
Website // Instagram // Facebook // LinkedIn
⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
Are you feeling burnt out on keeping up with social media algorithms? Discover low-lift marketing strategies that are effective and sustainable for busy entrepreneurs. In today's episode, I discuss the benefits of content marketing, email marketing, SEO, and networking to help you reach your target audience and achieve your business goals without being tied up to the whip lashes of algorithms.
Listen to The SoVerve Lounge Podcast and learn how to:
- Promote your content without the constant struggle
- Craft high-value content that resonates with your audience
- Leverage low-lift marketing tactics to get better ROI
- Build relationships with potential customers through networking
🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts.
🔗 Mentions & Affiliates:
Affiliate Disclaimer
📌 Important Links:
-- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list.
-- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners.
-- Learn more about our podcast or learn more for information about becoming a guest.
-- For marketing and business tools Let'sesources, visit our Preferred Vendors page.
💻 Let’s Get Social:
Website // Instagram // Facebook // LinkedIn
⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
Today, on The SoVerve Lounge Podcast, I'm sharing a personal update on why taking breaks from content creation is necessary when we experience the loss of a loved one. Additionally, I will provide some important agency updates, including the current status of this podcast and my initial thoughts on social media for small businesses in 2024.
🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts.
🔗 Mentions & Affiliates:
Affiliate Disclaimer
📌 Important Links:
-- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list.
-- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners.
-- Learn more about our podcast or learn more for information about becoming a guest.
-- For marketing and business tools and resources, visit our Preferred Vendors page.
💻 Let’s Get Social:
Website // Instagram // Facebook // LinkedIn
⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
In this episode, I'm discussing all things "microservices" and how they can be used to drive lead generation. I will also cover the benefits of microservices for lead generation, the technical aspects of creating microservices, and how they can be integrated into your existing marketing strategies. Whether you're a seasoned small business owner offering B2B services or a marketing professional, this episode will provide valuable insights on leveraging microservices to improve your lead generation efforts and keep those led gen pipelines healthy! Thank you for tuning in.
IMPORTANT LINKS:
🌿 Subscribe to The SoVerve Way Newsletter (our monthly email list) at https://soverve.com/holidays🌿 To learn more about our podcast or for information on becoming a guest, visit https://soverve.com/podcast🌿 For marketing and business tools and resources, visit https://soverve.com/preferred-vendors
FIND SOVERVE ONLINE AT:
- Website - https://soverve.com
- Instagram - https://instagram.com/_soverve
- Facebook - https://facebook.com/soverve
- Twitter - https://twitter.com/_soverve
FEEDBACK + QUESTIONS:
Is there a specific topic you'd love for me to cover on the show? Please drop me a note at hello@soverve.com.
The SoVerve Lounge (& SoVerve Marketing Group, for that matter) have both turned SEVEN! Yes, this is officially the podcast's seventh season (where has the time gone?), and the agency is now seven years old. Ahh! I still cannot believe it, but thankfully seven is my favorite number, so I will take that as a sign of amazing things to come. In this episode, I chat with you about what this unintentional hiatus has looked like behind the scenes, the critical decisions I made last Fall, and why I am so excited about marketing again! Thank you for tuning in.
EPISODE MENTIONS & AFFILIATES:
☕ Boundless Audio Podcast Network. For information, visit: https://boundlessaudionetwork.com
📌 Affiliate Disclaimer: https://soverve.com/affiliate-disclaimer
IMPORTANT LINKS:
🌿 Subscribe to The SoVerve Way Newsletter (our monthly email list) at https://soverve.com/holidays
🌿 To learn more about our podcast or for information on becoming a guest, visit https://soverve.com/podcast
🌿 For marketing and business tools and resources, visit https://soverve.com/preferred-vendors
FIND SOVERVE ONLINE AT:
- Website - https://soverve.com
- Instagram - https://instagram.com/_soverve
- Facebook - https://facebook.com/soverve
- Twitter - https://twitter.com/_soverve
FEEDBACK + QUESTIONS:
Is there a specific topic you'd love for me to cover on the show? Please drop me a note at hello@soverve.com.
"When trust is low, in a company or a relationship, it places a hidden "tax" on every transaction: every communication, every interaction, every strategy, and every decision is taxed, bringing speed down and sending costs up. I experience that significant distrust doubles the cost of doing business and triples the time it takes to get things done." - Stephen Covey.
I believe that companies already providing the basic level of customer service will be able to survive through a recession. Still, those companies that go above and beyond will excel during these often hard economic times. Everything from your customer service, to your sales funnel, to your service offerings needs to be audited to ensure you are providing the best service to your customers.
EPISODE MENTIONS & AFFILIATES:
☕ For more information about Anchor.fm, visit anchor.fm
📌 Affiliate Disclaimer: bit.ly/affiliatedisclaimer
CHECK OUT OUR FREE RESOURCES:
🌿 Ready to refresh and revitalize your marketing? Visit bit.ly/marketingrefresh to secure your free PDF
🌿 Want to get a headstart on all of your Holiday Marketing? Visit bit.ly/asoverveholiday to download your free PDF
🌿 For marketing and business tools and resources, please visit bit.ly/marketingvendors
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
Running a small business during the often slow summertime can be difficult. Still, instead of getting discouraged, I encourage you to consider what you can do to prepare for the holiday season.
Summer is an excellent time to tie up loose ends you may have, like those projects you haven't finished, those blogs you haven't updated (or written), or that collaboration you have been putting off.
Use this time wisely. Make the long days of Summer count in your favor.
EPISODE MENTIONS & AFFILIATES:
☕ For more information about starting your own podcast, visit https://soverve.com/anchor for more details!
📌 Affiliate Disclaimer: https://bit.ly/affiliatedisclaimer
CHECK OUT OUR FREE RESOURCES:
🌿 Ready to refresh and revitalize your marketing? Visit https://bit.ly/marketingrefresh to secure your free PDF
🌿 Want to get a headstart on all of your Holiday Marketing? Visit https://bit.ly/asoverveholiday to download your free PDF
🌿 For marketing and business tools and resources, please visit https://bit.ly/marketingvendors
FIND SOVERVE ONLINE AT:
- Website - https://soverve.com
- Instagram - https://instagram.com/_soverve
- Facebook - https://facebook.com/soverve
- Twitter - https://twitter.com/_soverve
- LinkedIn - https://linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at https://instagram.com/_soverve
The recent changes to Instagram have the small business community in an uproar. Many have had conversations about leaving the platform for good, while others have done what I believe is the best solution: Making peace with the platform.
You see, I think that Instagram is experiencing an identity crisis. The platform has gone from a Creator First Channel to Distribution First Channel and right back again. Now Instagram is trying to find its way back to being creator-oriented without leaving everyone behind.
My advice to you, give the platform time to finish making some adjustments, but always maintain your marketing diversified.
EPISODE MENTIONS & AFFILIATES:
☕ For more information about starting your own podcast, visit https://soverve.com/anchor for more details!
📌 Affiliate Disclaimer: https://bit.ly/affiliatedisclaimer
CHECK OUT OUR FREE RESOURCES:
🌿 Ready to refresh and revitalize your marketing? Visit https://bit.ly/marketingrefresh to secure your free PDF
🌿 Want to get a headstart on all of your Holiday Marketing? Visit https://bit.ly/asoverveholiday to download your free PDF
🌿 For marketing and business tools and resources, please visit https://bit.ly/marketingvendors
FIND SOVERVE ONLINE AT:
- Website - https://soverve.com
- Instagram - https://instagram.com/_soverve
- Facebook - https://facebook.com/soverve
- Twitter - https://twitter.com/_soverve
- LinkedIn - https://linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at https://instagram.com/_soverve
Today, we are welcoming Germeen Guillaume to The SoVerve Lounge. Germeen is the CEO of Visionary Accounting Group, a New York-based Virtual Accounting Firm. Visionary Accounting Group offers cloud-based accounting solutions to nonprofit organizations. Their specialty is workflow automation and streamlining financial operations to aid in a seamless and stress-free audit. VAG goes beyond basic bookkeeping to deliver the financial intelligence needed to run a thriving organization.
In this interview, you'll learn more about her and her journey.
FIND GERMEEN ONLINE AT:
- Website - visionaryag.com
- Instagram - instagram.com/thevisionaryaccountant
- Facebook - facebook.com/thevisionaryaccountant
- LinkedIn - linkedin.com/in/germeen-guillaume-b764b458
EPISODE MENTIONS & AFFILIATES:
☕ For more information about the "Do Good" Accounting Clinic, visit hello.dubsado.com/public/form/view/60adaaab841404023c215788
☕ For more information about working w/ Visionary Accounting Group, visit hello.dubsado.com/public/form/view/5b845ce46c6b221f0c5f41dc
☕ For more information about starting your own podcast, visit soverve.com/anchor for more details!
📌 Affiliate Disclaimer: bit.ly/affiliatedisclaimer
CHECK OUT OUR FREE RESOURCES:
🌿 Ready to refresh and revitalize your marketing? Visit bit.ly/marketingrefresh to secure your free PDF
🌿 Want to get a headstart on all of your Holiday Marketing? Visit bit.ly/asoverveholiday to download your free PDF
🌿 For marketing and business tools and resources, please visit https://bit.ly/marketingvendors
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
There's much to be said for looking back in order to move forward. As much as we do not want to spend a lot of time in the past (perhaps in our personal lives), when it comes to small business and entrepreneurship it means everything! That is why today we are covering the first focus area of our Spring Marketing Refresh which includes reassessing your goals, budget, and talent (team). We hope you enjoy this episode!
EPISODE MENTIONS & AFFILIATES:
☕ For more information about starting your own podcast, visit soverve.com/anchor for more details!
📌 Affiliate Disclaimer: bit.ly/affiliatedisclaimer
CHECK OUT OUR FREE RESOURCES:
🌿 Ready to refresh and revitalize your marketing? Visit bit.ly/marketingrefresh to secure your free PDF
🌿 Want to get a headstart on all of your Holiday Marketing? Visit bit.ly/asoverveholiday to download your free PDF
🌿 For marketing and business tools and resources, please visit bit.ly/marketingvendors
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
Presh Rodgers joins us at The SoVerve Lounger as a Pinterest Marketing Expert & Ads Specialist (or Pinterest Badass for short). Presh assists established and badass online coaches, service providers, content creators, & podcasters to jumpstart or enhance their Pinterest marketing strategies to skyrocket their visibility with & without Pinterest ads.
Her business strategy involves helping online business owners understand how to use Pinterest on and off the platform. It starts with helping to see what they need to do before they begin marketing on Pinterest and then what they must do to make the most of the traffic from Pinterest to get conversions. It centers around 3 things: identity, strategy, and implementation.
In this interview, you'll learn more about her and her journey.
FIND PRESH ONLINE AT:
- Website - thepinningoasis.com
- Instagram - instagram.com/preshrodgers
- Facebook - facebook.com/thepinningoasis
EPISODE MENTIONS:
☕ For more information about The Pinterest Profit Builder, visit preshrodgers.com/assistant/pinterest-profit-builder
☕ For more information about The Pinterest Baddie Academy, visit preshrodgers.com/assistant/pinterest-baddie-academy
CHECK OUT OUR FREE RESOURCES:
🌿 Ready to refresh and revitalize your marketing? Visit bit.ly/marketingrefresh to secure your free PDF
🌿 Want to get a headstart on all of your Holiday Marketing? Visit bit.ly/asoverveholiday to download your free PDF
🌿 For marketing and business tools and resources, please visit https://bit.ly/marketingvendors
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
In celebration of our five-year bizversary, we finalized our rebrand with a newly minted website built on the powerful Thrive Themes WordPress website building and line of plugins.
This has been the most important website rebrand I have ever done, and it has been the one to bring me the most joy and pleasure. That is all thanks to Thrive Themes. In this episode, I share with you more information about our website relaunch and how Thrive Themes can help you achieve a website that is mobile-optimized, fast loading, and user-friendly.
EPISODE MENTIONS & AFFILIATES:
☕ For more information about Thrive Themes, visit soverve.com/thrivethemes
☕ For more information about Rita Olds & Co., visit soverve.com/ritaolds
📌 Affiliate Disclaimer: bit.ly/affiliatedisclaimer
CHECK OUT OUR FREE RESOURCES:
🌿 Ready to refresh and revitalize your marketing? Visit bit.ly/marketingrefresh to secure your free PDF
🌿 Want to get a headstart on all of your Holiday Marketing? Visit bit.ly/asoverveholiday to download your free PDF
🌿 For marketing and business tools and resources, please visit https://bit.ly/marketingvendors
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
As small business owners, we spend so much time discussing the importance of business automation, processes, and systems. It's one of the things we talk about most and often spend time warning novice small business owners (and entrepreneurs) as they embark on their journey.
For a podcast host, however, automation isn't that simple and even less so when we are sick. That is why it's important to understand that some things simply can't be automated and in business, we must accept these things even with the consequence they can bring to our content marketing efforts.
CHECK OUT OUR FREE RESOURCES:
🌿 Ready to refresh and revitalize your marketing? Visit bit.ly/marketingrefresh to secure your free PDF
🌿 Want to get a headstart on all of your Holiday Marketing? Visit bit.ly/asoverveholiday to download your free PDF
🌿 For marketing and business tools and resources, please visit https://bit.ly/marketingvendors // Affiliate Disclaimer: bit.ly/affiliatedisclaimer
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
Ashley Mason is a marketing consultant and the founder of the Massachusetts-based marketing firm Dash of Social, specializing in social media, marketing strategy, SEO, and content marketing. Working closely with their clients, Ashley and her team help small business owners and entrepreneurs craft and execute value-driven marketing strategies designed to establish thought leadership, grow online communities, and build connections and leads.
Ashley is a graduate of Stonehill College, where she received her Bachelor's Degree in Business Administration with a concentration in Marketing.
In addition to running Dash of Social, Ashley is the founder of Student to CEO, a free platform that inspires young individuals to pursue entrepreneurial interests rather than follow the 9-5 route.
In this interview, you'll learn more about her and her journey.
FIND ASHLEY ONLINE AT:
- Website - dashofsocial.com
- Instagram - instagram.com/dashofsocial
- Facebook - facebook.com/dashofsocial
- LinkedIn - linkedin.com/in/ashleyjeanmason
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
Today, we welcome Ashani Mfuko to the show. Ashani is a digital content creator, anti-racism educator, lifestyle influencer, professional dancer, and lover of all things luxurious, innovative, and timeless! She is the CEO of Ashani Mfuko Consulting Worldwide LLC, a global DEI branding, marketing, and communications consultancy; also providing anti-racism education, and diverse digital media services, based in the state of New York. Get to know her and why this year, she is on a mission to spark JOY!
"My mission is to help eradicate the insidious hate, fear, and ignorance that plagues so many people, which causes them to engage in racist, anti-Black, homophobic, transphobic, xenophobic, anti-semitic, and ableist behaviors and attitudes. I am also committed to dismantling the systems that uphold and perpetuate these dangerous beliefs, while intentionally harming people in marginalized groups."
FIND ASHANI ONLINE AT:
- Website - ashanimfuko.com
- Instagram - instagram.com/ashanimfukoofficial
- Facebook - facebook.com/ashanimfukoofficial
- LinkedIn - linkedin.com/in/ashanimfuko
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
With Facebook Group gaining more personalization options, like subgroups, monetization opportunities, and chats has the social media giant made a case for creators to stick around or is it time to move on to an off-platform option? Let's chat about it!
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
Community is often one of the most under-utilized aspects of any marketing strategy. In today's episode, we're discussing the importance of choosing your community and placing them front and center in your marketing initiatives and your intentions. Setting these early in the year will help you create a seamless connection between your mission, vision, and strategy. Make community your centerpiece, and watch all of your marketing efforts align.
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
This year has been one of the most fulfilling years for our boutique agency. Today, I'd like to reflect on important lessons learned throughout this year and I dive deeper into why it's necessary to recharge before welcoming a new year. I'm looking forward to hearing from you, so please make sure to let me know how you are recharging for 2022. Click the links below and let's chat!
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
With content marketing returning billions of dollars against their investments, it goes without saying that having a solid strategy for 2022 will be important. In this week's episode, I'm sharing with you our 2022 content marketing trends! Grab a pen and paper and let's get you ready for a new year with three trends, we believe, are making a comeback.
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
Renée Janes-Reid(she/her) is a Virtual Integrator + COO (Chief Operating Officer) for growing, service-based entrepreneurs who aspire to create positive change and a lasting, ethical legacy through their business and community. An operations, strategy, and team-building specialist consider Renée your new right (or left) hand.
She's the other half of your business brain who enables your visionary CEO-self to shine while the rest of your business runs smoothly (and smartly) behind the scenes. Operations + systems, finances, HR + team development, project management, and strategy are all Renée's happy places. Complimenting her joyously nerdy business-running expertise is Renée's strong advocacy for entrepreneurial mental health and background in personal wellness. Her dedication to holistic work-life alignment means she takes a decidedly burnout-free approach to support all of her clients.
FIND RENEE ONLINE AT:
- Website - reneerising.com
- Instagram - instagram.com/reneerising
- Facebook - facebook.com/ReneeRising
- LinkedIn - linkedin.com/in/rjanesreidcoach
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
During a Senate hearing on Wednesday, December 8, 2021, Adam Mosseri mentioned that Instagram would be bringing back the chronological feed in the form of two different versions. One version of the chronological feed would let you "pick your favorites and they show up at the top in chronological order, while the other would let you see the posts from everyone you’re following in chronological order." Let's dive into what this means for you and your Instagram marketing strategy for 2022.
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
"Pivoting is not a product of a worldwide pandemic. Entrepreneurs and visionaries often find themselves itching to try new things and cultivating a multi-passionate spirit. Jasmine's growth is evidence of that." ― Stephanie Rubio
In this episode, special guest Jasmine Smith, Founder-CEO of Pure Comm shares with us her journey to becoming a luxury influencer through the use of a thriving YouTube community and a network of other women in business and female entrepreneurs.
At Pure Comm. & Co., Jasmine works with small businesses, entrepreneurs on digital marketing, social media management, and content development and management. Now, with over five years of experience working in the nonprofit sector, Jasmine helps people create and implement strategic digital marketing tactics that will help reach their target audience, maintain an online presence and build their business and brand. While she’s managing her full-time career and running Pure Comm. & Co., she is also the content creator of her personal brand, Jasmine Katrina with the launch of her YouTube channel in 2020. Her youtube channel focuses on faith, lifestyle, and beauty and has opened doors for her to partner with small business owners and bigger brands like Altar’d State and more.
FIND JASMINE ONLINE AT:
- Web - purecommco.com
- Instagram - instagram.com/jkatrinasmith
- Youtube - youtube.com/c/JasmineKatrina
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
"If you celebrate Christmas, you may not want to put those decorations up until after Thanksgiving. The same can't be said for business, because when it comes winning during Cyber Weekend, the sooner you start warming your audience the better." ― Stephanie Rubio
Have you downloaded your copy of the SoVerve Holiday Marketing Resources Guide? If you haven't yet, visit bit.ly/asoverveholiday to download your PDF copy of the guide along with two bonus pieces of content that will be delivered to you consequently. This guide will provide you with all of the information you need to plan your content for the holiday season. Also included is a 90-Minute Masterclass video, as well as a Google Sheet Content Calendar outlining a preliminary launch strategy for Cyber Weekend.
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
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Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
"Freebies are not meant to land sales, which is almost always why they lack substance. Focus on creating sustainable marketing goals and marketing objectives for your business, instead." ― Stephanie Rubio
Brace yourself, because if you hadn't noticed, just about every single Ad on Instagram and Facebook is going to beg you to "click here to download," yet another plug-and-play PDF that promises to help you create content for social media in 1-hour or less. In this episode, I'm covering the differences between marketing goals and marketing objectives, and why downloading yet another freebie PDF is not such a good idea.
Understanding why you need to set clear marketing goals and clear marketing objectives will help to keep you from utilizing copy and paste tactics that are so abundant in the internet space during this time of year.
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
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Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
"When you are putting together your holiday campaigns, there isn't anything as important to your success as copywriting. Other than creative (design) and maybe, now video " ― Stephanie Rubio
In this episode, special guest Rita Olds, Founder-CEO of Rita Olds & Co. shares with us how to stand out from a crowded market and seamlessly add the marshmallow topping on your holiday copywriting to help you add the FA LA LA LA your marketing desperately needs!
Rita Olds is a copywriter who helps women develop their signature voice so they can sell more authentically and generate more revenue. Her main mission is to empower black women to find, develop and use their voices to change the world. She helps clients write persuasive science-based web copy with personality guaranteed to convert and have stress-free launches with words that sell.
As one of our trusted Agency Partners, Rita continues to crush each and every project we present to her because she simply gets it. I believe that copywriting and understanding its place in marketing is second nature to Rita. Taking heed to her advice on copywriting for the holiday season is not only a must, but it's smart.
FIND RITA ONLINE AT:
- Web - ritaolds.com
- Instagram - instagram.com/ritaolds
- Facebook - facebook.com/RitaOldsWrites
- LinkedIn - linkedin.com/in/rita-olds
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
"Change is inevitable, and if you don't change with the changing environment, your business might die out before it even has a chance to flourish." ― Stephanie Rubio
Like all other industries, there were bound to be some changes in the B2C email marketing space for small businesses as well. You just need to alter your approach to be more effective. People have more control of their data which means that you need to extract the information you need directly from potential customers. Hence, you need to pay more attention to optimizing your opt-in forms as well as providing audience-centered value through your content. So, make sure to modify your email marketing strategy in 2021 to cater to the demands of the changing market.
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
"Stop forcing yourself to make platforms that are not producing for you, work for you. Instead, focus on more well-rounded marketing ecosystems. Google My Business can help!" ― Stephanie Rubio
Google My Business is the holy grail that small businesses have been looking to grow and expand their services. In this episode, I am sharing with you the numerous benefits of using this service and how it is vital for small business owners. Also, our Google My Business optimization checklist can help you fully optimize your listings to reap maximum benefit because optimization is possibly the most crucial part of your strategy.
So, use our Google My Business secrets and see your small business reach new heights in no time! Grab a pen (... but not if you're driving) and let's get started.
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
"Without money, you cannot have the impact that you so desperately crave to carve into the industry you serve." ― Stephanie Rubio
You've heard experts time and time again say that done is better than perfect. That is true for making your bed in the mornings, but not necessarily so when you are spending 30-minutes to an hour creating Reels (or TikToks). It makes no sense to spend time creating this type of content if you have no strategy in place or "the next step" for your audience to take. In this episode, I'm going to cover an easy and effective way to create an Instagram Marketing Sales Funnel Strategy that you can implement now. The key here is to have a strategy in place. It doesn't need to be intricate or overwhelming. However, to have one is better than not having one at all.
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
"The marriage between your authenticity and how you feed the algorithm is going to be what creates the success and the BOOM that you are looking for on the platform." ― Stephanie Rubio
If Kim Kardashian broke the internet a few years ago with her Paper cover, then Adam Mosseri definitely followed suit with his Instagram announcement on Twitter. Here's are the facts: Instagram isn't JUST a photo-sharing platform anymore. It is many things and as the platform focuses on these four key areas - Creators, Video, Shopping, and Messaging - we will be seeing continuous shifts in how small businesses use the platform in order to reach, nurture, maintain and persuade their communities to take action. In this episode, I cover what this may look like for you moving forward.
FIND SOVERVE ONLINE AT:
- Website - soverve.com
- Instagram - instagram.com/_soverve
- Facebook - facebook.com/soverve
- Twitter - twitter.com/_soverve
- LinkedIn - linkedin.com/company/soverve
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve
"At the end of the day, the best marketing is customer-focused, data-driven, and puts the products in front of the right audience at the right time." ― Stephanie Rubio
Holiday marketing this year is going to look a lot different than it did in years past. To help you determine what you need to be working on and why I've outlined five things that you must consider. We hope this episode serves you well and that you are able to implement these action items into your schedule. The sooner you begin to put pen to paper to holiday marketing preparations, the better your business will be for it.
DON'T FORGET TO DOWNLOAD:
- 2020 Holiday Marketing Resources Guide at soverve.com/holidays
FIND SOVERVE ONLINE AT:
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- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
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"Doing these three things before the holiday rush will give your customer experience that SoVerve touch. ;) " ― Stephanie Rubio
In this week's episode, I share with you three action items that you should take now to create the best Customer Service Experience possible. It's important because right now, the customer journey is the single most important factor in giving your marketing the boost that it needs this holiday season.
FIND SOVERVE ONLINE AT:
- Web - soverve.com
- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
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"Our customer-centric culture is what we teach our clients to do in their own business, listen to the customer." ― Stephanie Rubio
In this week's episode, I share with you the single most important step in preparing and planning for a successful Holiday Marketing Season. Yes, things have changed - forever perhaps - but the basics stay the same and that is as true in 2020, as it was in 2015; the customer is still king. If you don't take the time to listen to your customer, trust that your competitors are.
FIND SOVERVE ONLINE AT:
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- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
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"Chargeback fraud is essentially online shoplifting." ― David Wilkes
In this week's episode, I share with you my experience with Square and why their decision to put our agency in a Reserve Account status was unjustifiable. I also share with my thoughts on why I agree that some businesses are more liable for this type of action, others (like our agency) do a very good job of protecting ourselves against customer disputes and customer chargebacks. Still, the decision by Square, to put reserves on our account for what they considered a "rainy day," is unmerited.
As the owner of SoVerve Marketing Group, it is my job and duty to ensure we have reserves to cover our "rainy days." It shouldn't be up to our payment processing system to determine this - who by the way, is already receiving a hefty percentage per transaction. Still, if you are someone who experiences a lot of chargebacks or customer disputes, I encourage you to chat with an attorney to determine the best course of action to protect your business against what I consider "online shoplifting."
For more information on my interview with Bloomberg Quint, please visit this link: https://www.bloombergquint.com/business/mom-and-pop-shops-left-holding-the-bag-in-consumer-card-disputes
FIND SOVERVE ONLINE AT:
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- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
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"Quite frankly, if it weren't for our marketing automation, sales funnel, and lead gen systems I probably wouldn't be able to go off the grid as I do in my business.” ― Stephanie Rubio
In this episode, I share with you why these longer breaks in being "on" have become so important to me and my mindset, as I settle into entrepreneurship and long term business ownership. I also share with you the changes that have come to my business in the aftermath of COVID-19, all of which have been welcomed with open arms -- but not without its challenges.
FIND SOVERVE ONLINE AT:
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- Instagram - @_soverve
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- LinkedIn - @stephanievrubio
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"If you believe in a cause, be willing to stand up for that cause with a million people or by yourself.” ― Otis S. Johnson
In this episode, I share my response to the murder of George Floyd. As the Founder & CEO of SoVerve Marketing Group, it is an honor to serve countless minority women who have supported me, believed in me, and trusted me with their brands and businesses. I proudly stand behind the Black Lives Matter movement and encourage you to take a stance again social injustice, racism, and police violence in America. True "authenticity" isn't posting a picture of yourself on social media with no makeup under the pretext that you are "real." No. True authenticity is understanding the role that you play in this dialogue and speaking up for what is right and just.
FIND SOVERVE ONLINE AT:
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- LinkedIn - @stephanievrubio
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"Recession proofing your business should really sound like, 'closed mouths don't get fed,' because if you don't ask you will never know." ― Stephanie Rubio
This episode is an expansion from our bonus podcast episode from the month of January (Episode No. 097, which can be found here). In this episode, I dive deep into what I have done in my own business to help alleviate some of the financial strains that may arise as a result of COVID-19 and the recession that will follow.
FIND SOVERVE ONLINE AT:
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- Instagram - @_soverve
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- LinkedIn - @stephanievrubio
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"What a breathe of fresh air!! Listen, you are simply put, going to LOVE Yulante. She is just such a powerhouse of confidence, style, and self-love. Her self-care tips are achievable and exactly what every fempreneur needs. Enjoy the show!" ― Stephanie Rubio
Yulante Darling is a beauty expert, fab life aficionado, and all-around fly chic. She is a beauty professional of nearly fifteen years, having begun her career while modeling in college. Preferring to be behind the scenes of the runway, instead of on it, she honed a passion for creating flawless faces as a makeup artist.
Her talent became known in many local beauty circles and she was persuaded to start teaching makeup artistry courses. Her enthusiasm for educating women on how to enhance—not change-- their respective beauty has been well received throughout South Florida. The popularity of her classes has garnered the attention of aspiring makeup artists from all over Florida, including Orlando, Miami, and several cosmetology schools.
More recently, Yulante has put her popularity and natural communication skills to work as she has been requested to host and emcee popular Palm Beach County events.
FIND YULANTE ONLINE AT:
- Web - studiominxcosmetics.com
- Instagram - @studiominxcosmetics
- Instagram - @thesocialbutherfly
FIND SOVERVE ONLINE AT:
- Web - soverve.com
- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
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"The formula for consistent brand awareness, community engagement, and network growth lies in sponsoring events." ― Stephanie Rubio
One of the business growth strategies that I have been using for years involves event sponsorships. To me, they are an underutilized asset and more small business owners should consider it for their business. In this episode, I share with you the three reasons why event sponsorship will help to skyrocket your business.
FIND SOVERVE ONLINE AT:
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- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
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"We are marketing in the background of this HUGE pandemic, and knowing how to navigate can be very scary." ― Stephanie Rubio
If you have been a promoter of Small Business Saturday, now is the time to be an advocate of Small Business EVERY SINGLE DAY, because it's Small Businesses who need us THE MOST right now.
TO BOOK A STRATEGIC MARKETING CONSULTATION:
- Click Here to Book Your Call
FIND SOVERVE ONLINE AT:
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- LinkedIn - @stephanievrubio
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"Your business doesn't have to be active everywhere, but one thing to think about is your demographic because while they may be of a certain age, they will eventually be replaced by the generation behind and that generation will certainly see things a bit differently." ― Stephanie Rubio
No, this isn't another episode about the magic of TikTok. This is an episode about why you simply should become an early adopter of social media platforms in order to help grow your audience. While TikTok may become the next Snapchat, changes are another "new" platform will eventually replace it soon enough. Remember, marketing is all about transcending with your audience and growing with them.
FIND SOVERVE ONLINE AT:
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- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
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"Social Media is NOT Mandatory, it is however here to use as a tool to help us achieve our goals. By all means, take a break when and if you need to." ― Stephanie Rubio
One of our community members asked me, "If I take a long break as you did from Instagram how to I get back into it without it being weird later?" My answer is was simple, "You create a sprout strategy to bounce back flawlessly." In this episode, I share with you why you need to bounce back quickly and how to do it without seeming too pushy or overwhelming.
FIND SOVERVE ONLINE AT:
- Web - soverve.com
- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
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"Truth be told, I'm no Joanna Gaines. Not by a long shot, but I am me and that's so much better!" ― Stephanie Rubio
After months and months of preparation, and enduring of sledgehammers and the like, the first phase of our home renovation is finally complete but the lessons I took from this project will stay with me for a lifetime. Some while somewhat insignificant, really reaffirmed to me the commitments that I've made to my business and to provide the possible service to our clients at all times. I hope you enjoy this episode.
FIND SOVERVE ONLINE AT:
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- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
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"You are absolutely going to love this episode with Jay Black, of Jay Black and Co. She is one of my closest biz besties and friends. Plus she is a funnel strategy extraordinaire. Enjoy the show!" ― Stephanie Rubio
Jay Black is the CEO, Sr. Launch Project Manager and funnel strategist of Jay Black & Co (JB&Co), a boutique launch and business management company that supports seasoned coaches and business owners in removing the overwhelm of launching their products and streamlining their businesses. After 10+ years as a successful virtual assistant and online business manager to an international client list of life, health/wellness, and business coaches, Jay has refined her talent as a strategist and project manager and gathered a rock star team to deliver 5-star full-service support as you build, strengthen and grow your online fempire.
Whether through her one-on-one consultations, business and process audit or her result driven packages, Jay is committed to inciting positive change and business advancement for female entrepreneurs who are determined to positively impact other women worldwide. Jay is determined to elevate and deepen the current partnership between a small business owner and her client through business processes, systems, and packages/courses.
Over time, Jay has been successful in creating the most dynamic partnerships to bring you complete support in project management, launch and business strategy, marketing, graphic design, business administration management and more!
Providing you the ideal launchpad and ultimate support for your business as you bring your genius to life!
FIND JAY ONLINE AT:
- Web - jayblackandco.com
- Instagram - @jayblackandco
- Facebook - @jayblackandco
- LinkedIn - @jayblackandco
FIND SOVERVE ONLINE AT:
- Web - soverve.com
- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
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"Our E-Commerce clients have used just about every ESP out there, and Klaviyo is by far THE BEST option if you have an E-Comm business." ― Stephanie Rubio
Like many breakups, one doesn't see the good until after the fact. That was just the case when MailChimp decided to break up with Shopify in 2019. It happened overnight, leaving a lot of people without property integration in their business. What we were left with then was an opportunity to find the best email service provider for our e-commerce clients. Being that we were already itching to move everyone away from MailChimp, we decided to check out Klaviyo and let's just say, we haven't looked back since!
SIGN UP FOR KLAVIYO: HERE!
FIND SOVERVE ONLINE AT:
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"You don’t have to fit yourself to someone else’s business model. You simply have to be yourself and respond confidently to your customers." ― Kim Garst
In this episode, we share the WHY behind Relationship Marketing, along with tips for how you should navigate those very important relationships with all of your current customers. Remember, it takes six times more to market and advertise to new clients than it does existing ones. Keep that in mind, as you continue to hone in on your relationship marketing skills.
FIND SOVERVE ONLINE AT:
- Web - soverve.com
- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
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"It's the small wins on the long journey that we need in order to keep confidence, joy, and motivation alive." ― Brendon Burchard
SoVerve celebrated it's four year anniversary or what we refer to as "Launch-Versary!" We couldn't be more proud of all of the small wins that have formed a part in the bigger picture. In this episode, we're covering the "why" behind celebrating small wins and how to stay connected with your bigger purpose. Enjoy!
FIND SOVERVE ONLINE AT:
- Web - soverve.com
- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
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"If you're looking to be budget-friendly in 2020, you'll want to begin by using well-rounded tools that are muli-purposely." ― Stephanie Rubio
One of the most trusted tools that I've ever used to build and scale my business has been Thrive Themes. From landing pages to lead forms and engagement quizzes to proper testimonial intake forms, Thrive Themes is the best tool for the job. In this episode, I'm sharing with you why you need to begin using it as well.
SIGN UP FOR THRIVE THEMES: HERE!
FIND SOVERVE ONLINE AT:
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- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
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"There have been talks of a recession swirling around and while we may very well dodge one in 2020, it's never a bad idea to be prepared." ― Stephanie Rubio
This bonus episode was recorded in December 2019, but as with most of our content, you'll find that it applies any time of the year. Enjoy!
FIND SOVERVE ONLINE AT:
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- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
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"Stop creating fluffy content and start providing value!" ― Stephanie Rubio
Here's the thing: in your for you to be successful in 2020, you're going to have to bring ALL of the value to the table. ENough with the fluffy content that you produce just because. Yes, you want your audience to relate to you, but tell us why you are an expert. Claim that expertise and then run with it. If you are under the impression that things will stay the same and people will buy from you simply because they like you is simply wrong.
FIND SOVERVE ONLINE AT:
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- Instagram - @_soverve
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- LinkedIn - @stephanievrubio
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"It may be January, and Christmas may have just passed, but don't land of the naughty list by doing any of these things in your business." ― Stephanie Rubio
This bonus episode was recorded in December 2019, but as with most of our content, you'll find that it applies any time of the year. Enjoy!
FIND SOVERVE ONLINE AT:
- Web - soverve.com
- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
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"When it comes to marketing, you have to look back to move forward." ― Stephanie Rubio
I'm so excited to announce that our 2020 Marketing Refresh is complete and ready to be sent directly to your inboxes on the 15th. This 10 Page Checklist and PDF will make your 2020 marketing plans so much easier than ever before.
Between the vision boards, bullet journals, and resolutions it’s easy to get caught up in the planning of it all, BUT when it comes to marketing it’s all about looking back at what has worked and what hasn’t.
This year, we’ve created a [FREE – bit.ly/marketingrefresh] Marketing Refresh Checklist full of insights so that you can:
📋 Learn how to analyze your marketing insights and platform data, the right way, in order to strengthen your marketing campaigns in the new year.
📋 Refresh your community with revitalized content that converts based on what they [your ideal customer/client] wants!
📋 Stop spending money (and time) on tools that aren’t helping you to leverage your social media platforms, grow your email list, or add to your bottom line.
Here's what you'll receive with your [FREE – bit.ly/marketingrefresh] Marketing Refresh Checklist:
📋 10-Page PDF with everything you need to kick-off and update your marketing campaigns, your content creation strategy, and customer/client retention process.
📋 A special invitation into our 2020 Focus Group (for business owners), where you will get first dibs on our services, products, courses, and coaching programs before they launch.
📋 New, updated checklist will be delivered to your inbox each year so you can get a head start on your content marketing planning
📋 And so much more...
Ready to refresh and revitalize your marketing in 2020? Visit bit.ly/marketingrefresh to secure your PDF!
GRAB OUR DOWNLOAD HERE: 2020 Marketing Refresh
FIND SOVERVE ONLINE AT:
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- LinkedIn - @stephanievrubio
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"Leaders don't create more followers, they create more leaders." ― Tom Peters
During the Summer of 2019, I did a little experiment. I signed up for several services that "managed" various social accounts we had on Instagram and what I found was nothing short of the reality that all of us know; these services simply deposit followers with no real substance. While we were able to increase the follower count, in a month's time we received no DMs from any of these new "followers," no DMs, nothing.
Aside from increasing our follower count, we weren't able to do much else with these people. They didn't even engage with our content. So you see, it's not about how many followers unless they engage with your content and are converting consistently into your sales funnel. In this episode, I share with you in detail why.
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"Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come." ― Dwayne Johnson
I still can't believe that I have been podcasting for as long as I have now. It's made me so incredibly happy to share my resources and knowledge in marketing with each of you on a weekly basis. It's made me even more happy to share my community with you via our monthly interviews.
In this season, we're going to bring you more of those interviews you love so much, as well as more of the content that you crave. Thank you for joining me season after season and cheers to many more!
FIND SOVERVE ONLINE AT:
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- LinkedIn - @stephanievrubio
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"The truth is that not all transactions with your clients will be monetary, just some clients are worth far more than their retainer rate. To succeed at retaining good, healthy clients, you need to look past the bottom line. That is only surface level. If your goal is growth, you need to look beyond that." ― Stephanie Rubio
With the New Year comes big goals and typically one of those goals is client retention strategies (which we've covered in other episodes like this one). However, a shift has taken place in recent years as more and more competitors enter an arena that it is no longer about "being good enough" but rather also about truly going above and beyond.
So, what happens when we do that for a client and they simply don't reciprocate that? Do we keep them onboarding or do we cut them loose? If everything goes both ways, we can suggest that yes, it should just be a monetary exchange for the client. Meaning, they can refer our business and be more open to collaborating with their team rather than dictate to them. Where is the balance and how do we determine the best course of action?
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"There is so much to be grateful for this year, and as always our community over on Instagram takes the highest praise because when it comes to community building, there is no better platform than the 'gram." ― Stephanie Rubio
This year, we wanted to talk specifically about Instagram updates that we are thankful for because we feel like out of all the social platforms, Instagram, really saw a massive amount of growth and really started to spread its legs as far as its direction. We believe that it is just going to continue to be one of those powerhouses in 2020. But more on that later. Today, we really just want to share with you the three things that have just made us continue to fall in love with this platform, not only for us but also for clients, specifically those clients that are e-commerce based, and use the platform in conjunction with other marketing strategies like influencer marketing, etc..
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"What's worse than visiting a companies Facebook Page and realizing they don't even have their hours of operations noted?! I'll wait." ― Stephanie Rubio
We're only asking you this question, because as the saying goes, "been there, done that!" Literally. Sure, you can plan for the best with the rest of them, but the fact remains that things happen. Even more so when you're working with AI, social media networks, and automation. This is why crossing all of your T's and dotting all of your I's is so important. The best place to start? Your social media platforms; which should be near the top of your marketing sales funnel.
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"The holiday season is not the time to introduce a new service, completely unrelated to the content your audience has been receiving from you. Instead, offer up what they have already been consuming at a premium or in a bundle." ― Stephanie Rubio
There are six specific things that we need to identify in order to determine what it is that you are going to be ( what you should be selling is more like it) this holiday season, as a service-based business owner. So, why is it that you need this data? Well, because while creating all-new products and services seems like a fun idea, the truth is that many of you don't need new services, you need to compile data in order to figure out how to sell more of what you have already been selling. It's that simple really.
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"After three Black Friday, Cyber Monday seasons you start picking up a thing or two about how to finish the year strong. Here's what not to do..." ― Stephanie Rubio
Let's chat about the final four. And no, we're not talking about basketball or anything related to the month of March. We're talking about that final sales week in the year that is so crucial to small business owners. In other words: Thanksgiving Day, Black Friday, Small Business Saturday and Cyber Monday. Now, there is a Sunday there in between. We could call that a bonus if you like. But really, these are four dates that can wreak such havoc on a holiday campaign season; if things are not done right.
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"What to scare your prospects to death? How about a slow loading website that isn't mobile-optimized, and that's just scratching the surface." ― Stephanie Rubio
If we could build a campfire around our Instagram DM's, Slack Messages, and ZOOM Conference Calls, we'd have stories that would rival The Texas Chain Saw Massacre any day! Truth be told, marketing has changed so much but the basics remain the same. And yet, so many of you are still making these widely known errors over and over again! In today's episode, we're going to go over the most common marketing errors that we see daily and why you need to avoid them at all cost!
An honorable mention: The shiny object syndrome! Avoid this mistake like a plague. You are bad all by yourself and that's a good thing ;)
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- LinkedIn - @stephanievrubio
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"When people purchase a pumpkin spice latte, they often don't buy it for the taste. What they buy is a feeling, a memory, a tradition; because nothing reminds millenials of the start of the fall season quite like a #PSL after Labor Day." ― Stephanie Rubio
What is it about a Starbuck's Pumpkin Spice Latte that just screams "Fall Season has arrived," because even if you are not a fan of the pumpkin spice taste (preferring an apple cider instead), the chances are that you have been touched - even if it's by association - by the pumpkin spice bug. In today's podcast, we talk about the three main marketing tactics that have driven the sales of the #PSL to soaring heights and have all of the coffee house competitors begging for leftovers!
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"Becoming a better leader for my team has got to be at the forefront of all of the goals that I have here at SoVerve. We truly are the sum of the people that we keep around us." ― Stephanie Rubio
In this episode, you'll find me reflecting on the lessons that I have learned over the course of the year, and I throw in there a few expectations both personally and professionally that I am looking forward to in the year ahead. What am I looking forward to most? How social media trends will continue to impact our industry. I'm also looking forward to the continued growth of our team here at SoVerve Marketing Group.
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- LinkedIn - @stephanievrubio
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"Creating a Holiday Marketing Strategy doesn't have to be overwhelming and for many of you buying a course or joining a mastermind is simply out of the question - monetarily. If you are solopreneur this beyond fact, which is why you need to focus on what is tried and true instead of the shiny object." ― Stephanie Rubio
We know that a lot of you are struggling in very key areas of your business: you know that you should be running promotional sales content during the holiday season but you have absolutely no idea how. That is where our Holiday Marketing Resource guide comes in.
With this guide we have done the leg work for you, all you need to do is print a black calendar like the one found here (or you can use Asana, Trello, or Google Calendar) and get to work outlining your promotions. It's that simple.
Reserve your copy of our Holiday Strategy guide by visiting bit.ly/asoverveholiday.
FIND SOVERVE ONLINE AT:
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- Instagram - @_soverve
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- LinkedIn - @stephanievrubio
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"You do not - and I repeat: YOU DO NOT - need a massive budget in order to have a meaningful and impactful marketing strategy for any platform and Facebook is no exception." ― Stephanie Rubio
Today, we want to chat with you a little bit about budget friendly marketing tips for the holidays and these are specific for Facebook. As we wrap up this conversation on Facebook Holiday Marketing Tips, we wanted to wrap up the conversation with tips that won't break the bank. Since a lot of you are new business owners and solopreneurs, you may do not have these massive marketing advertising budgets in order to create otherwise costly campaigns.
Some of the tips that we're going to give you are tips that we have chatted about along the way, but we wanted to create a specific podcast episode for them because we know that these tips are going to be helpful and for us, a lot of these are foundational pieces. It's something that we include pretty much in all of our strategies, as far as we go and even for our clients. So, a lot of these are ones that we always integrate and they're just, they're staples, if you will.
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"Engagement on Facebook can be tricky. It's like adding that pinch of sugar too your Sunday Sauce (or Sunday Gravy) a little too much kills the vibe, but if you do it just right you cut straight through the acidity of your marinara." ― Stephanie Rubio
In today's episode we are chatting up about Facebook Holiday Engagement ideas to give you posts the much needed organic boost they need without all of the crazy Ad dollars.
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"When I launched SoVerve, I did so with the use of our Facebook Business Page primarily. We didn't launch our website until 6-months after we had launch; yet we were booked and busy." ― Stephanie Rubio
Don't like the Facebook algorithm? Well, we don't love it, but we also don't hate it! Why? For starters, the algorithm makes you a better marketer for your business and secondly, the algorithm allows you to get creative with your marketing tactics. Today, we're talking specifically about how you can use use Facebook Page as an integral part of your holiday marketing strategy. Enjoy!
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"Ask yourself, how can you continue to serve in your industry?" ― Stephanie Rubio
Mentioned Article - The Misguided Marketing of Military Discounts from DMNews.com.
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"You’ve got to think about the big things while you’re doing small things, so that all the small things go in the right direction." ― Alvin Toffler
Today, I'd like to introduce you to Kendra Lambert. Kendra is a wife, mom, multi-passionate, multi-faceted business owner who has amassed success in launching and growing both brick & mortar, as well as online (remote) businesses. She is a self-proclaimed recovering crazy-chaos lover and a trial-and-error learner. Kendra has paved her own path to success by tapping into the interests she has had her whole life, developing the skills to sustain them, and making them profitable.
Kendra resides in Minnesota - home of LaCroix and the sub-freezing temperatures for about half the year. She's a coffee addict, and if you ask her, her Bernedoodle, Holly, has the best hair of anyone she knows - humans included. When she is not busy strategizing the "next big thing" for her brand Kendra, Inc. you can find her shuffling her girls to gymnastics and juggling various other mompreneur tasks.
In today's episode, Kendra shares with us her unique perspective on what she has appropriately penned, "The Top Knot Goals System," a blend of good ole fashioned "Getting Things Done," a la David Allen with a chic and mompreneur approved approach to making a list and checking it twice!
CONNECT WITH kENDA ONLINE AT:
- Shop - shopkendrainc.com
- Instagram - @thetopknottribe + @kendrainc
- Facebook - @topknottribe
- Facebook Group - @thetopknottribe
FIND SOVERVE ONLINE AT:
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- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
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"What started out as a simple Anchor.fm station has quickly turned into one of our biggest channels and forms of content delivery for YOU, our beloved community. Thank you for another fabulous year full of some great conversation." ― Stephanie Rubio
Happy Anniversary SV Lounge!! In this episode I chat with you about the technical side to podcasting. My favorite podcasting equipment, my favorite software, and my mindset for how to podcast with a simple yet effective process. Take a peek at my favorite podcasting equipment all on Amazon!
PODCAST EQUIPMENT + SOFTWARE:
- Blue Yeti USB Microphone - https://amzn.to/33ccI4s
- Blue Yeti Pop Filter - https://amzn.to/2Kry31q
- Blue Yeti Windscreen - https://amzn.to/338TVXQ
- Audacity - http://bit.ly/svaudacity
- Movavi Movie Editor - http://bit.ly/svmovavi
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- LinkedIn - @stephanievrubio
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"That you'll have obstacles and hurdles? That's a given, it's what you do when you face them that determines how you'll succeed moving forward." ― Stephanie Rubio
20%, 50%, and 80%. Those are the percentages of business failures in the US according to the U.S. Bureau of Labor Statistics. To be specific 20% of business will fold in their 1st year, 50% in their 5th year, and 80% by their 10th year. That you'll have obstacles and hurdles? That's a given, it's what you do when you face them that determines how you'll succeed moving forward. Has marketing changed? Yes! many of you are facing obstacles that are as classic as a fresh pair of Air Force 1's circa 2007. Is there an easy fix for most of these? No, because no fix is easy to implement. The three marketing hurdles that I mention are ones that I notice so many of you struggling with. Let's overcome them by knowing how to quickly fix them!
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"It's all fun and games until you realize you either don't have the manpower or the time to get it done and get it done right!" ― Stephanie Rubio
If you're interested in launching a Facebook Group, then head to our blog to read all about how to Start and Nurture a Facebook Group (here is the link: https://soverve.com/starting-nurturing-a-facebook-group). This episode isn't about that - precisely. This episode is about the Facebook Group that I had every intention on launching to support our podcast, but decided to postpone until certain internal systems are at 100%. It's important for you to identify the difference between "launching even when you aren't ready," and simply launch to launch. This is the story of the Facebook Group That Wasn't...
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"You don't have to be a "creative" to experience content burnout. If you're a small business owner creating content in 2019 and beyond, changes are that you have experienced content burnout." ― Stephanie Rubio
Picture this: Each month, you find yourself either creating content on a commercial converibelt that has you completely uninspired, only to find that this mistargeting of inspo is affecting your sales. So, what do you do in order to regain your creativity and officially hop OFF the dronelike activities in order to gain more inspiration?! In this episode, I discuss what I did to avoid this and provide you with some tips on how you can keep this from happening in the future.
FIND SOVERVE ONLINE AT:
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- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
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"The truth about launches is that people underestimate the amount of work that it takes and the village that it requires to get a course, membership program, mastermind, product or service launched. This lack of understanding often leaves teams drained and processes rushed." ― Stephanie Rubio
Ever wonder what goes into a launch or even a successful Quarter Four sales season? Let me tell you, there is a lot that goes into a successful Q4 season. From the strategizing to the planning to the execution, there is a lot to consider when determining what is required in order to welcome our New Year with success .
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- LinkedIn - @stephanievrubio
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"You'll never get to where you want to get to in business if you don't take the time to analyze what has worked and what hasn't. There is power in understanding your numbers. A marketing audit is only the tip of the iceberg." ― Stephanie Rubio
Marketing audits have always been somewhat a task that seem unnecessary people truth be told, people don't know what to look for. In this podcast I'm covering exactly what it is that I want you to consider when you're auditing your marketing process. Once you're done listening to this episode, head over to our blog and check out our write up on Marketing Audits. Click here to read that.
FIND SOVERVE ONLINE AT:
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"Simply put, podcasting as allowed me to connect with my audience on an even deeper level. They can tune into an episode while they commute, take notes while they coffee shop work, and then reach out to me directly with questions. I love it!" ― Stephanie Rubio
Welcome to Season Four of The SoVerve Lounge Podcast. I'm so excited for what this season has in store as we enter Quarter Three; and really, the last half of the year! Where did time go?! This season will be full of special guests and some of your favorite marketing topics. Thank you so much for being here and for allowing me to share my knowledge and expertise in this way. I love connecting with so many of you from around the globe!
Which brings me a question I get asked often: Should I start a podcast? With so many entrepreneurs, brands and small business owners starting podcasts, it goes without saying that podcasting is a bit of "on trend" right now, but should you start one? My answer? YES! And in this episode, I share with you exactly why. Thanks for tuning in!
FIND SOVERVE ONLINE AT:
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- LinkedIn - @stephanievrubio
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"If I could sum up Nicole with only three words it would be: Vibrant, Confident, and Fearless!" ― Stephanie Rubio
Nicole Mickle is a Realtor from Orlando, Florida; where she has lived, worked and played her entire life.
Her passion lies in helping people with their real estate transactions so they can get the most out of their investment and move onto the next chapter in their lives.
With a 20 year career in this business (mortgage broker, real estate transaction coordinator, loan officer as well as running a successful mobile notary closing company), Nicole knows a real estate transaction has many key players and lots of moving parts. And she knows them inside out. From the day your house is listed until the minute the keys are handed over to the new owner at the closing table - she is always on top of the "what happens next."
As a real estate agent, Nicole wants to give her clients a great experience and prides herself on having a different outlook and approach to real estate. Nicole has a developed a simple system for open communication with her clients which ensures that they are never in the dark - she educates you about the general process and let's you know what to expect every step of the way.
If you are looking to move to Orlando, Florida or live here and want to know about a different neighborhood or subdivision, there's nothing like working with someone who lives here and knows the area.
Our conversation today focuses around Nicole's start in real estate and how carving a niche for herself, has allowed her to grow an authentic community on platforms like Instagram that have made connecting with her ideal client - seamless.
FIND NICOLE ONLINE AT:
- Web - nicolemickle.com
- Facebook (Business) - @nicolemickleFL
- Instagram - @iorlandorealestate
FIND SOVERVE ONLINE AT:
- Web - soverve.com
- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
HELP SPREAD THE WORD:
It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"Marketing during the summer months is not easy, but staying consistent now will certainly pay off come October and November." ― Stephanie Rubio
We're not a huge fans of marketing during the summer, because let's face it, who wants to be cooped up working when you can be outside enjoying a cold margarita with your biz besties? Well, on the flip side we also know that what you do today, sets you up for tomorrow. For many small business owners, that means better sales in October and November - more on that later. For now though, it's all about doing what is smart, while still preparing for the long game - which for now is Quarter 4.
FIND SOVERVE ONLINE AT:
- Web - soverve.com
- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
HELP SPREAD THE WORD:
It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"Coaching and group coaching programs - are essential, but like a marketing strategist, they each have their place." ― Stephanie Rubio
Recently, we shared our thoughts on a client qualifying question over on our Instagram account. You can see the post by clicking here. The feedback that we received from our community was wonderful - just as we knew it would be because we have a hunch that these are the types of situations that many of our service-based colleagues are encountering. Are you someone who is struggling with establishing proper client qualifying questions? Send us an email! We'll be sharing part two of this bonus podcast episode live on Instagram soon!
FIND SOVERVE ONLINE AT:
- Web - soverve.com
- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
HELP SPREAD THE WORD:
It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"Consistency only works if you are intentional, purposeful, and if it's filling you in business (and life). Say no to overwhelm and redefine what consistency mean to you." ― Stephanie Rubio
A couple of weeks ago, I made the decision to pause our marketing and advertising efforts because I was feeling overwhelmed and uninspired. This wasn't the first time we have paused our marketing and advertising efforts, but it was the first time that we were hyper-intentional about the "why." Guess what? Business went on just fine, and I gained the inspiration I was missing. When done right, a break is just what the doctor prescribed!
FIND SOVERVE ONLINE AT:
- Web - soverve.com
- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
HELP SPREAD THE WORD:
It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"Watching Jasmine's story evolve has been such a treat to watch. I've seen her go from YouTuber (which she still is) and corporate worker, to a thriving small business owner, wife, and mother. How she manages to do it all, while still telling her story gracefully the reason I invited her to The SoVerve Lounge. I want all of you to pay attention to this episode, because she gives us all insight on how to blend the brand story with the business - effortlessly." ― Stephanie Rubio
Meet Jasmine Chanelle Johnson is a personal brand strategist and founder of The J. Chanelle Group, LLC. She specializes in helping female entrepreneurs craft meaningful brand stories to attract their ideal clients. After 10 years in corporate branding, Jasmine now uses her education, experience and passion for digital communication to provide clients with innovative marketing techniques to elevate their brand across the digital landscape.
When she is not working on branding projects, Jasmine inspires millennial moms to have it all, by sharing her life on YouTube and Instagram. She is a mom, wife, and entrepreneur with more than 310,000 views on her YouTube channel, The Journey Continues. On the channel, she highlights what it takes to be a boss in her business and at home. Many subscribers confirm that Jasmine has something positive to share with the world by sharing and liking her videos.
She is also the creator of a growing Facebook community called Building Boss Brands with Jasmine Chanelle. In this community Jasmine shares free informative branding content to help side hustlers and other entrepreneurs build their brand knowledge to advance their businesses.
In 2016, Jasmine was recognized by the Black Pages South as a Top 20 Under 40 award recipient. She has been featured on NBC/ABC, WJXT, the Jacksonville Business Journal, People on the Move, and various podcasts and events.
FIND JASMINE ONLINE AT:
- Web - jasminechanelle.com
- Facebook (Personal) - @jchanelle
- Facebook (Business) - @TheJChanelleGroup
- Instagram - @_jasminechanelle
FIND SOVERVE ONLINE AT:
- Web - soverve.com
- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
HELP SPREAD THE WORD:
It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"Know what you're good at and have the understanding that if you are not good at something, you will be realistic about what the expectations will be on the outcomes of your effort." ― Stephanie Rubio
While you're busy doing all of the things and marketing all of the services or products keep in mind that if you're not good at it because it is not your zone of genius or because you simply do not like doing it, you are under no obligation of doing it. It's best to outsource it or cut it completely. "Pruning" your marketing only works if you are actually invested in allowing it to work.
FIND SOVERVE ONLINE AT:
- Web - soverve.com
- Instagram - @_soverve
- Facebook - @soverve
- LinkedIn - @stephanievrubio
HELP SPREAD THE WORD:
It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!
FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"Truly purposeful brands can change the world while driving fantastic business results." ― Michelle Keaney
Tiffany works daily to combat the battle that many small business owners and ministries face – creating content. Your social media platforms need to speak to your audience. Take advantage of Tiffany’s expertise to get the right social media content to your ideal client.
She has developed leading tools and cutting-edge resources to help you expand your brand loyalty online. Tiffany has demonstrated remarkable leadership skills and implementation of creative thinking to help your brand. Her innovative strategies lead to desirable results. You don’t have to be confused about this world of social media.
To add, she’s a confident coach, trainer, and speaker dedicated to serving women in business, personal brands, and Christ-based ministries.
Connect with Tiffany at:
- Website: http://tiffmarshall.com
- LinkedIn: https://linkedin.com/in/tiffmarshall
- Instagram: https://instagram.com/iamtiffmarshall
- Facebook: https://facebook.com/IAmTiffMarshall
- Twitter: https://twitter.com/iamtiffmarshall
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.
"If you've been neglecting your email list and wish to re-engage them, you better show up to their inbox with more than a "Hi!" You better show up with flowers and chocolate too." ― Stephanie Rubio
Whether it's because you have neglected your email list or because your subscribers have become inactive, having a process for how you wish to re-engage that list, is everything. In today's episode we are discussing ways in which you can re-engage your list and finally get back to a more engage list with not only a high open-rate but more importantly a high click-through rate.
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.
"Let's be frank: You can't do the same thing 365 days a year and expect it to work seamlessly. Just as buds bloom in the Spring, so should your marketing strategies." ― Stephanie Rubio
Keeping in track with our Springtime theme, it's important to us that you understand why rejuvenating your marketing is so important. Doing this every two quarters or so (not just in the Spring) will help you to keep your strategies fresh and in-tune with what is happening in the digital marketing scene. Plus, it will help you to eliminate what isn't working and what is.
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.
"In a world of lies and liars, an honest work of art is always an act of social (community) responsibility." ― Robert McKee
Cassia Marina is a digital brand strategist & stylist that creates brand identities, online homes & social media styling for accomplished female entrepreneurs, in a nutshell, she make websites and social media feeds that puts your best “face” forward. She uses her intuition, knowledge and her natural flair for the creative to ‘breathe new life’ into businesses and brands who need to reveal their true self and connect with their customers in an authentic way and has worked with 6-figure female entrepreneurs.
Her experience at various advertising agencies has led her to work with multinational companies such as Nestle, Repsol, Lensyl Products Limited and the Guardian Group of Companies which have served to help her develop her natural skills and talents.
Connect with Cassia at:
- Podcast: https://anchor.fm/teatime-thepodcast
- Instagram: https://instagram.com/_cassiamarina
- Facebook: https://facebook.com/thecassiamarina
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.
"Your Instagram grid, the nine photo grid, is nothing more than your Instagram Blog. It features what you've been up to, where, and with who." ― Stephanie Rubio
The answer? Very important. It's so important that we decided to dedicate an entire episode around the concept of the nine grid on Instagram. Here, we talk about how to choose the right photos, the right templates, and the right visual messaging in order to "get it right!"
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.
"You never get a second chance to make a first impression." ― Andrew Grant
What's in a bio and why does it matter on a platform like Instagram? The truth remains that like most things, your Instagram bio is first piece of value content that you share with you audience on the 'gram. When done correctly, you will set the right tone for new followers.
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.
"Keep only those things that speak to your heart. Then take the plunge and discard all the rest. By doing this, you can reset your life and embark on a new lifestyle." ― Marie Kondo
We are sparking joy into your social media this month, by bringing you topics based around the Art of Tidying up by the always fantastic Marie Kondo herself. What does this mean? It means that it is high time you start enjoying social media again, but in order to do that, you need to work on cleaning things up a little and adding some spark and joy back into the equation. Follow along all month using the hashtag #TidyWithSV on social media.
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.
"In a brand partnership, you need to feel like you're in a warm comfortable pair of shoes. If you don't feel that, your fans and followers will be able to tell." - Bill Wetmore
Kae Whitaker is the owner and CEO of Kae Whitaker Solutions. With over 10 years of experience in retail sales and marketing development, Kae now focuses on helping small businesses build automated marketing systems, that help to decrease their workload and increase their profits!
Kae has worked with some of the nation’s largest retailers, and has now taken her expertise in Retail Sales & Marketing Development to create her premium coaching programs that help small business owners tune into what matters most in their marketing efforts, streamline their processes, and maximize on their roi.
Kae’s highest achievements comes through helping others reach their goals, and will help take your brand to the next level.
Kae has recently updated her "Inner Circle" private membership and she would love to see you there! Visit www.kaes-courses.thinkific.com/bundles/inner-circle for more details.
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.
"Content is fire. Social media is gasoline." - Jay Baer
Content mapping focuses on content development based on the intention of your prospects. To do this, you need to understand the basic stages of the purchase (or buyer) journey: Awareness, Consideration, and Decision!
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.
"Unity is strength... when there is teamwork and collaboration, wonderful things can be achieved." - Mattie Stepanek
There is power in partnerships, period. It doesn't need to be said, because that is a fact we all know and understand. However, the types of partnerships that we embrace - from a marketing perspective - will either help us drive leads into our sales funnels or diminish the value of our brand altogether. In this episode we're covering the "why."
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.
"Within five years, if you're in the same business you are in now, you're going to be out of business." - Peter Drucker
That quote has stuck with me all throughout 2018 and it is the reason why diversity in our marketing efforts is so incredibly important. You need to start learning how to adapt to change seamlessly and how to use change to your benefit.
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.
We are officially in our third season here at The SoVerve Lounge Podcast and we're just thrilled to bring you more usable content, kick-ass interviews, and innovative solutions to the everyday problems that small business owners and entrepreneurs (like yourself) are facing on the digital space.
Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.
As the year comes to a close, I want to thank you from the bottom of my heart and on behalf of my entire team for all of your support you have shown SoVerve Marketing Group and The SoVerve Lounge in 2018. Every piece of content published is for you, and inspired by you! We hope you have a very Merry Christmas and a Happy New year. - Stephanie Rubio
Today, we want to share with you our most popular episode of 2018. We hope you enjoy it as much as we enjoyed recording it.
Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks
Today, we're covering 2019 (Digital) Marketing Trends and what you need to be implementing to stay on top of the trends in the new year! There are five specific trends that you need to consider, and we're diving into the why's and how of each.
Here are a few resources to help you dive deeper into these trends: • Instagram Stories: The Secret Sauce - http://bit.ly/2N8wLZL • Content Marketing Checklist for Bloggers - http://bit.ly/2zIdaML • Building Consistent Social Media Engagement - http://bit.ly/2DrH9aE
Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks
Somewhere between the last helping of leftover turkey and the "official" beginning of all the wonderful Christmas celebrations we hosted our annual marketing retreat. This is a tradition that we have held since the year I launched the business and it has made a big difference to our sales and marketing strategy for the upcoming year. Learn more about what exactly is a marketing retreat, why you need one too, and why it doesn't matter if you are a solopreneur.
Check out our Holiday Digital Marketing Resources page at https://soverve.com/holidays
Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks
A year-end client/customer retention strategy is beneficial because it will allow you to gain momentum through the holidays and into the new year. In this podcast episode, I cover these and strategies. While some of them may not apply to you, the point here is to get you thinking about creative ways to implement these into your business.
Check out our Holiday Digital Marketing Resources page at https://soverve.com/holidays
Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks
Somewhere between Black Friday and Cyber Monday you will find a very special holiday to the business community and that is Small Business Saturday. Originated by American Express in 2010, Small Business Saturday has grown to be a fond holiday celebrated by many year-round. However, many small business owners get stumped on how to easily participate and I wanted to share additional tips with you in this episode! Enjoy...
Check out our Holiday Digital Marketing Resources page at https://soverve.com/holidays
Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks
Being intentional is so important. Being intentional in business and, more specifically with our clients, even more so. Today, I am discussing why you need to learn to leverage the power of customer reviews during the holidays to maximize year-end sales and momentum going into the New Year.
Check out our Holiday Digital Marketing Resources page at https://soverve.com/holidays
Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks
Worried you'll have to slash your prices in order to hit your holiday sales goals? Waiting until the last minute to create a holiday marketing campaign? No worries! Create a quick and easy strategy to target last-minute shoppers and procrastinators.
Check out our Holiday Digital Marketing Resources page at https://soverve.com/holidays
Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks
This week, we are joined by the fabulous Cara Chace, a Pinterest Rockstar who has not only influenced us - here at SV - but also countless of other online marketers, entrepreneurs, and small business owners worldwide.
Cara is a Pinterest Marketing Strategist for Online Entrepreneurs who started in social media marketing in 2011 by managing 13 million fans across 17 social media accounts for a worldwide band. Since then, she's gone on to create hashtag campaigns for cities and their tourism boards, websites for entertainers and small businesses, and online courses to help online entrepreneurs like YOU. She loves creating Pinterest strategies that fit into the digital marketing puzzle for your business.
Enjoyed the episode? Want to work with Cara 1:1? Well, you're in luck because she is launching her "Pinterest PowerUp" mastermind community on December 1st. The PPU membership community has been designed for online entrepreneurs is THE ONLY Pinterest marketing resource you will ever need for your business! The waitlist is now open at https://carachace.com/ppu-waitlist/
Follow Cara on Instagram at https://intagram.com/carachace/ + on the web at http://carachace.com/
"No one is useless in this world that lightens the burdens of others." - Charles Dickens
I am so excited to announce that The SoVerve Gives Program, which we launched earlier this year, will be opening it's doors to nonprofits nationwide starting January 15, 2019.
During these past two years in business, we've had the honor of working with some incredible clients and have delivered to them some equally unbelievable results. We've done this through our unique approach to customer-centric, data-driven marketing. There is just something about #TheSoVerveWay that is rooted in service, and our community knows it!
The SoVerve Gives Program was designed with the same approach - to be able to bring these same concepts to US-based 501c3's. Our goal with this program has been simple: to make sure that qualifying, nonprofit organizations receive the highest quality of marketing advice, strategies, and training at no cost when they need it most.
Until now, we have only been working with Florida-based nonprofits, for case study and testing purposes. Now, we're ready to open the program up to all, and it is my goal to help 12 nonprofits in 2019, with digital marketing strategies.
For more information on this program, please visit: https://soverve.com/about/soverve-gives/
There is a heightened need to simply put, create better content during the holiday season. With the four tips, we provide you in this episode, you will be well on your way to creating powerful content pieces for your social media marketing.
Need a few marketing tips to get your strategies in order before the holiday season? Listen up and don't forget to check out our marketing blog at https://soverve.com/blog for more holiday marketing goodness.
Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks
Utilize these tips to get your business in front of your audience just as any B2C business would their customers and help to kick-off a prosperous 2018 holiday sales season.
Need a few marketing tips to get your strategies in order before the holiday season? Listen up and don't forget to check out our marketing blog at https://soverve.com/blog for more holiday marketing goodness.
Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks
Need a few marketing tips to get your strategies in order before the holiday season? Listen up and don't forget to check out our marketing blog at soverve.com/blog for more holiday marketing goodness.
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks
Give your brand values life by partaking in this year's annual Giving Tuesday campaign. Whether it's an environmental cause or a social cause, there is a charitable organization that can use the brand awareness you can provide.
For more information on Giving Tuesday, please visit: givingtuesday.com
Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks
Four tips on how you can achieve a strong and profitable Q4 in your business! Dive in, take notes, then execute!!
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This week, we are joined by the very lovely Kandice Guice, a brand influencer, serial entrepreneur, and advocate for women's empowerment.
Kandice Guice is best known as a lifestyle and beauty writer who doubles as an attorney and entrepreneur. She prides herself on helping multidimensional women discover personal and professional fulfillment by encouraging them to live with ambition, sass, and a whole lot of pizzazz. When Kandice isn't closing corporate transactions or writing blog posts, she is usually cheering on her husband as a football coach or looking for new travel adventures with friends and family.
Kandice is also the creator of the "More Than Pretty Campaign." Listeners can hashtag #morethanprettycampaign or email kg@kandiceguice.com to nominate noteworthy women doing amazing things in their given industry or who have an encouraging story that deserves showcasing.
Follow Kandi on Instagram at @kandiceguice + on the web at kandiceguice.com!
What is user-generated content and how you can start utilizing UGC's in order to continue to expand your content, while creating community and brand advocacy!
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A well rounded and diverse marketing mix is important. The same can be said for your content marketing efforts. The more diverse your content, the more consumable it will be by your various audience members. No one client or customer is the same and the way they consume your content may all be different. Therefore, you must see your content in the same exact way. In this episode, we will show you how.
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Still struggling with creating content for your small business? You're not the only one. There are a lot of small business owners who are still posting day to day with no content schedule, and no real alignment with their marketing objectives. In today's episode, we are covering the basics of working with a content calendar to eliminate the guessing game between several platforms.
Show Links - The Best Tools to Generate Stellar Content: https://soverve.com/tool-to-generate-content/
Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks
This week, we are joined by the very talented Elle Jones of ELLEvate NOW!™️ Creative Agency, a luxe personal branding & film. Elle's team specializing in video marketing for the modern storytellers. Today, we are discussing tips for you to start utilizing video marketing to leverage your brand's online presence.
Episode Links: • Phone - iPhone 8+ Plus • Selfie Ring Light Holder - http://a.co/b9tPUJD • Selfie Ring Light - http://a.co/3hAlh3H • Selfie Stick Tripod - http://a.co/1OQPOEa • HD Webcam - http://a.co/1Mrnu8j • Lapel Microphone - http://a.co/j4VdZY0 • USB Microphone - http://a.co/7Iin2nM • Rachel Luna - https://instagram.com/girlconfident • Alex Beadon - https://instagram.com/alexbeadon • Gary Vee - https://instagram.com/garyvee • Dayna Bolden - https://instagram.com/daynabolden
Follow Elle on Instagram at @ellevatenow + on the web at https://www.ellevatenow.com!
Follow us on Instagram at @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks
We get it, IGTV is this fun and exciting new platform that you are just ready to jump in and start trying! Well, not so fast. There are technical aspects that you need to consider as well. In today's episode, we are covering our top technical tips for utilizing the platform.
Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks
Creating content for your video marketing strategy does not need to be a huge mystery or even hard. However, there are a few things that you need to take into consideration. Your objective is not only to create content, but to create massive value for your audience.
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It is about time to stop being scared of video and it's time to start considering it as a heavyweight contender in your marketing mix! First, let's discuss why it is that you are scared and getting you some real answers to the reasoning as to why you are scared in the first place.
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Everyone is talking about IGTV, but the real question is should you be using it and why? As a platform, Instagram has been growing by leaps and bounds. As a small business owner, it is at this very moment when you should be utilizing new tools like these in order to broaden your reach on social media.
Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks
Every successful business has a backing of an incredible brand. A successful brand understands the importance of a clear brand vision; the brand's purpose, the brand's future goals and objectives, and the brand's values. Mix all three, then you have what you need to succeed on a platform like Instagram.
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Finally, Instagram gave us the nitty-gritty on their algorithm. We dive into how it is that the algorithm works, how it "ranks" your content and best of all the answer to the age-old question "is the Instagram shadowban real?" Listen up to find out!
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In this week's episode, we are uncovering the dynamics behind building an authentic brand that has a lot of personality - we are talking Texas big! This doesn't mean that your brand is going to reflect you as the owner, manager, CEO, but it will mean that your brand will be set apart from the competition. We hope you enjoy it!
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We've talked about the topic of authenticity at length via our socials, but never have we touched base on the importance of external brand alignment on a platform like Instagram. In this episode, we cover how to be more authentic in your messaging through external brand alignment on a plaform like Instagram.
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We're so excited about all of the updates that have been rolling out recently on Instagram. From new Call to Action buttons to a new Spotify sharing feature, the platform is really setting the stage to not only become your favorite platform, but to replace all platforms!
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There is nothing new about this topic. We have danced around it often on social media, but it wasn't until recently that we have noticed an influx of small business owners asking more and more about buying likes/followers on the Instagram platform.
In this episode, we cover the reasons why you should build organic and holistic social proof and stir clear of buying your way into the hearts of your potential buyers, customers, and clients.
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When was the last time you audited your Instagram profile for conversions and success on the platform? How effective is your profile in letting visitors know what you do, who you do it for, why you do it and where you do it from? Answer these questions in 10-seconds or less and you may have a new follower, networking opportunity, or better yet a new lead!
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On August 2, 2016, social media marketers everywhere rejoiced! Instagram had finally adopted a "Snapchat like" feature that would allow everyone to share their daily "Story" in 10-second increments. Flash forward to 2018 and Instagram without Stories seems like another time. In this episode we cover three tips to creating your own Instagram Stories secret sauce.
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Is low engagement on Instagram getting you down? No worries. With these five tested and proven ways to increase your engagement on Instagram, you will be nothing but smiles! Take it from us, we know a thing or two about social media and community building.
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Nothing beats a beautifully curated Instagram feed, but there is a lot more than meets the eye where beautiful flat lays are concerned. From brand strategy to color psychology, curated Instagram feeds speak to a brand's core value more than they do to follower counts.
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Ever heard of those crazy Instagram tales that are "keeping you from growing your account?" We have as well. In this episode, we cover a few Instagram myths and bring the whole truth. | Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks
To be creative at creating content for your social media, email marketing, blog, or even live videos, you need to be unique and unique to your brand. | For More Information: bit.ly/sovervelinks
Engagement on social media may seem elusive, but it can be easily achieved by producing content people enjoy! | For More Information: bit.ly/sovervelinks
How are you utilizing content on social media to drive traffic back to your email newsletter? | For More Information: bit.ly/sovervelinks
Being consistent will always be more important than being frequent. When it comes to digital marketing, consistency is key! | For More Information: bit.ly/sovervelinks
Utilizing Facebook Messenger chatbots as a way to generate more organic engagement with your audience on the platform.
Facebook Algorithm Change: Part Two - Increasing your advertising budget and thinking like a media company.
Part Four of our 2018 Content Marketing Trends! In this episode we are talking about all things "content personality."
Part Three of our 2018 Content Marketing Trends! In this episode we are talking about all things "content focus."
Part Two of our 2018 Content Marketing Trends! In this episode we are talking about all things "content expansion."
Part One of our 2018 Content Marketing Trends! In this episode we introduce our December mini series.
Why you need to start implementing an email marketing strategy for your small business.
Three reasons as to why you need to implement a digit marketing strategy in your business.
Hello, everyone! Here's what you can look forward to on our Anchor.fm podcast, The SoVerve Lounge.