A Spark From The Anvil: Recent Episodes
Brandtatorship
As marketers, we face many challenges when a new campaign is ready to launch. Episode #15 and the last Spark from The Anvil of 2018 talks about the focus group, and how sometimes they can be a wonderful thing.
Red is the color of perceived happiness. Who doesn’t like a red firetruck, or want a red balloon as a kid? A red bike, or a sports car? In Episode #14 we try to understand why.
It seems that every poker player is sponsored by someone. Aren't they supposed to be cool? They’re the representatives of the badass gunslingers from the old west, and in episode #13 we talk about their sponsors.
Why is October the one month that gets its brand bastardized? And why is August so forgotten? In episode #12 of A Spark From The Anvil the topic of brand guidelines tries to make sense of it all.
After a beautiful summer off, A Spark from the Anvil returns with an age-old question in episode #11. Can a project be good, cheap and on time?
The weather is finally warm which means Episode #9 of A Spark From The Anvil takes us outside at lunchtime for some good old-fashioned people watching.
Episode #8 from A Spark From The Anvil takes us to a place we all don't want to go. The Dentist. And in the meantime we defend the industry and other unknown agencies.
Do you know what an apple looks like? What it really looks like? In episode #7 of A spark From The Anvil Joe asks the question and then ponders the results.
In episode #6 of A Spark From The Anvil, Joe shares his views on why Washington is so divided. Pull up another chair at the dinner table and ask for a second helping of the steak, because it's not rocket science, but the revelation does deal with compassion, common sense, and the ability to listen.
What do surgeons have in common with art directors? Well very little. Joe explains in episode #5 of A Spark From The Anvil, and we get inspired by others along the way.
The right strategy can lead to sound creative executions that alter perceptions in marketing communications. The game of basketball? Well, it’s flawed in its strategy. In episode #4 of A Spark From The Anvil we try to understand why.
In episode #3 of The Spark from the Anvil, the age old question is put to the ultimate test. Which comic book franchise is better? The truth is revealed by how the companies treat their own brand, and as a DC Comics fanboy, this one hurts.
We all rent stuff. Cars, an apartment or couches. Some pay the price in mental stress from pressures at work and oddball coworkers. Episode number 2 from A Spark From The Anvil, Joe talks about renting and um, how can that possibly relate?
On this inaugural episode of A Spark From The Anvil, Joe talks about baseball, branding and billboards and why it just might be a good idea to root for a team that's a lost cause.