The Next Step: Recent Episodes
Luni
What makes for a pitch that ends with an investment? This week continues the slide-by-slide explanation of how to do just that.
Episode #12 is the final slide of content in the deck. The ask. And a bonus explaining the final slide too. But sorry, that isn't actually the end to your pitch deck nor the end to your work preparing this pitch.
Read the book at lunarmobiscuit.com/the-next-step/pitch Post your questions to www.quora.com/profile/Luni-Libes See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
What makes for a pitch that ends with an investment? This week continues the slide-by-slide explanation of how to do just that.
Episode #11 has a great team, as it is the slide that showcases the team you've put together to make this business plan come true.
Read the book at lunarmobiscuit.com/the-next-step/pitch Post your questions to www.quora.com/profile/Luni-Libes See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
What makes for a pitch that ends with an investment? This week continues the slide-by-slide explanation of how to do just that.
Episode #10 is a summary of your financial model. Typically, the hockey stick graph. But believable. Or even better, showing off some actual historic revenues along with that trend turning into big revenues in the next few years.
Read the book at lunarmobiscuit.com/the-next-step/pitch Post your questions to www.quora.com/profile/Luni-Libes See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
What makes for a pitch that ends with an investment? This week continues the slide-by-slide explanation of how to do just that.
Episode #9 is all about "traction", a.k.a. proof that customers care about the product or service you described a few slides earlier.
Read the book at lunarmobiscuit.com/the-next-step/pitch Post your questions to www.quora.com/profile/Luni-Libes See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
What makes for a pitch that ends with an investment? This week continues the slide-by-slide explanation of how to do just that.
Episode #8 in this series is the business model. How do you charge customers? How much do they pay. A bit of proof this is a business, not a charity.
Read the book at lunarmobiscuit.com/the-next-step/pitch Post your questions to www.quora.com/profile/Luni-Libes See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
What makes for a pitch that ends with an investment? This week continues the slide-by-slide explanation of how to do just that.
Episode #7 in this series is the opportunity size, a.k.a. the total addressable market, a.k.a. a big number that makes investors want to hear more.
Read the book at lunarmobiscuit.com/the-next-step/pitch Post your questions to www.quora.com/profile/Luni-Libes See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
What makes for a pitch that ends with an investment? This week continues the slide-by-slide explanation of how to do just that.
This episode walks through two slides, #5 and #6, the solution. Two slides because you need to spend enough time talking about your product or service so that the audience believes it can solve that problem you described back in slide #2.
Read the book at lunarmobiscuit.com/the-next-step/pitch Post your questions to www.quora.com/profile/Luni-Libes See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
What makes for a pitch that ends with an investment? This week continues the slide-by-slide explanation of how to do just that.
Episode #4 in this series is where the pitching gets complicated, as the fourth slide isn't always the same topic in every pitch deck. It could be a trend. It could be a wrong solution. It could be something else that needs to be shared before the solution is unveiled.
Read the book at lunarmobiscuit.com/the-next-step/pitch Post your questions to www.quora.com/profile/Luni-Libes See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
What makes for a pitch that ends with an investment? This week continues the slide-by-slide explanation of how to do just that.
Episode #3 in this series talks about the third slide, the customer. Who has that problem you talked about in the previous slide? Or of everyone with the problem, which customer segment are you targeting?
Read the book at lunarmobiscuit.com/the-next-step/pitch Post your questions to www.quora.com/profile/Luni-Libes See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
What makes for a pitch that ends with an investment? This week continues the slide-by-slide explanation of how to do just that.
Episode #2 in this series is the problem. Not the problem in making a compelling pitch deck but the problem your company is solving. Clear and concise, not dwelling with details.
Read the book at lunarmobiscuit.com/the-next-step/pitch Post your questions to www.quora.com/profile/Luni-Libes See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
What makes for a pitch that ends with an investment? This week begins a slide-by-slide explanation of how to do just that.
Episode #1 in this series begins at the beginning, with the title slide. It's your first impression and don't make the mistakes so often made by others.
Read the book at lunarmobiscuit.com/the-next-step/pitch Post your questions to www.quora.com/profile/Luni-Libes See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
How you do get investors to open your email, read your whole pitch deck, and get into a conversation that ends with a check? This week begins a slide-by-slide explanation of how to do just that.
Episode #0 in this series explains how to create the compelling one-liner that begins this process.
Read the book at lunarmobiscuit.com/the-next-step/pitch Post your questions to www.quora.com/profile/Luni-Libes See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This week we head off in a new direction, and a new podcast... The Opportunity is Africa.
Podcast home page: https://lunarmobiscuit.com/podcasts/ Africa Business Radio: https://www.africabusinessradio.com/podcast/28 Site visits of some of these companies: https://lunarmobiscuit.com/a-whirlwind-tour-of-east-africa/
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This week was recorded in Dar es Salaam, Tanzania talking to Joseph Kadendula, founder and CEO of Swahili Honey (formerly known as Central Park Bees).
In this podcast, Joseph and I talk about the challenges that come from growth, from large, unexpected orders, and from building a complex logistics chain of hundreds of small farmers in Africa.
Post your questions to www.quora.com/profile/Luni-Libes
See Joseph tell his original vision and watch a video update at fledge.co/fledgling/central-park-bees/ Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This week was recorded in Dar es Salaam, Tanzania talking to Elly Timothy (a.k.a. Elia Timotheo), founder and CEO of East Africa Fruits.
In this podcast, Elly and I talk about focus, both finding focus by trimming the least profitable products as well as grabbing new opportunities when they arise, and satisfying customers in that process.
Post your questions to www.quora.com/profile/Luni-Libes
See Elly tell his original vision and get a tour of the current production facility at fledge.co/fledgling/east-africa-fruits/ Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This week is an interview Matthew Benson, co-founder and CEO of eFuse, the LinkedIn for E-Sports.
In this podcast, Matthew and I talk about the stage of startup right before launch, his journey to ELab in Europe, and what might happen post-launch.
Post your questions to www.quora.com/profile/Luni-Libes
Sign up for eFuse at https://efuse.io/ Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This week is an interview David Giles, co-founder and head of Santo de Piedra Mezcal, a luxurious, high-end alcoholic spirit made by hand in Oaxaca, Mexico, sold around the world.
In this podcast, David and I talk about global logistics and cashflow, and how both take an attention to detail to keep a company growing.
Post your questions to www.quora.com/profile/Luni-Libes
See David tell the backstory at http://fledge.co/fledgling/agua-piedra-mezcal/ Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This week is an interview Ben Cook and Muralee Balaguru, founders of Zirconia, an innovating material sciences company with a breakthrough for concrete, the world's the common building material.
In this podcast, Ben, Muralee and I talk briefly about simplifying a complicated message, but mostly we talk about why everything takes long than expected, even when you expect it to take longer.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
There is a molecule that your body uses to fight infection and to promote healing. It's the same molecule used by your cat or dog, by every bird, fish, and insect. It's been around for hundreds of millions of years, 100 times more potent than bleach, but safe enough to spray in your eye, to breath as a fog, or to drink.
The molecule is HOCL, a.k.a. hypochlorous acid.
The problem has been that HOCL is unstable. It breaks down in your body seconds after its created by your white blood cells. The same happens when it's made bedside in hospitals to fight infection.
Dan Terry, co-founder/CEO of Briotech explains how he developed a process for making HOCL stable. Stable when frozen. Stable when misted. Stable in a bottle for years.
Video and more details at fledge.co/fledgling/briotech
Post your questions to www.quora.com/profile/Luni-Libes Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
Three years, 85,000 day-old chicks and 6 million eggs later, Oreeggs is on track to be the largest producer of consumable and hatched eggs in Eastern Uganda.
Eggs are the most affordable source of protein in this region that is fraught with protein malnutrition.
Oree Oscar Daniel, founder and CEO interprets chicken-talk and tells the story of Oreeggs in this short talk from the Fledge accelerator Demo Day.
Video and more details at fledge.co/fledgling/oreeggs
Post your questions to www.quora.com/profile/Luni-Libes Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
Bees make great fences to keep the wild elephants off of farmland, and there are more elephants in Botswana than any other country in Africa.
Kalahari Honey trains farmers in bee keeping, then collects, bottles, and packages that honey for sale in pharmacies and markets in Botswana, Lesotho, and Namibia.
Mavis Nduchwa, founder and CEO tells the story of Kalahari Honey in this short talk from the Fledge accelerator Demo Day.
Video and more details at fledge.co/fledgling/kalahari-honey
Post your questions to www.quora.com/profile/Luni-Libes Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
The area around Lake Victoria in Africa is home to 100 million people, nearly all who live without access to electricity. This is a hilly region, with hundreds of year-round rivers and streams, and thousands of waterfalls.
Bieera Energy has been created by Kisii University to deploy off-the-shelf micro-hydro power plants to take advantage of the megawatts of untapped, clean, carbon-free energy to bring electricity to the region.
Video and more details at fledge.co/fledgling/bieera
Post your questions to www.quora.com/profile/Luni-Libes Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
The 10 million people living in Western Kenya consume 400,000 chickens per day. But they currently only grow 120,000 of those locally.
Chicken Basket was founded by Abisai Nandi to address this opportunity, working with hundreds of local Kenyan farmers, mostly women and youth, to meet the need for chickens in Kisumu, Kenya and the rest of Western Kenya.
Video and more details at fledge.co/fledgling/chicken-basket
Post your questions to www.quora.com/profile/Luni-Libes Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
Who made your shoes? What are they made of?
Fuchsia Shoes works with artisans in Pakistan, Nepal, and ultimately across South Asia to make beautiful, comfortable, unique shoes and accessories, and shares the stories of the makers with their customers.
Afshan Abbas, founder and CEO tells the story behind two of these artisans and the progress of Fuchsia Shoes in this short talk from the Fledge accelerator Demo Day.
Video and more details at fledge.co/fledgling/fuchsia
Post your questions to www.quora.com/profile/Luni-Libes Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This week is a recording of Demo Day from Fledge14, the conscious company accelerator in Seattle.
See demo-day.fledge.co for the video version of this event.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This week is an interview Mavis Nduchwa, founder of Kalahari Honey.
In this podcast, May and I talk about the importance of focus, how you find focus, and sometimes how it finds you.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This week is an interview Elias Mabiria from Kisii University.
In this podcast, Elias and I talk compare the University of Washington and its 200+ person commercialization department with Kisii University, a 16,000-student public university in Western Kenya.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
The biggest hangup entrepreneurs face in The Next Step curriculum and in business planning in general is the financial model.
My lesson of "tell a story with numbers" doesn't always sink in, and in this podcast for all of you afraid of spreadsheets, afraid of numbers, or who need this lesson repeated in a different way I take another crack at teaching financial modeling .
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at http://lunarmobiscuit.com/the-next-step/financial-plan See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This week is an interview Fred Whittlesey, compensation consultant.
In this podcast, Fred and I talk about what decisions founders need to make when it comes to compensation, and what common mistakes are made by startups in dealing with employees around compensation.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
Three weeks into Fledge14 (the fourteenth session of my conscious company accelerator) and just about everything we've done is invisible: business planning, financial modeling, learning the realities of funding, and dozens of meetings with mentors are in-progress.
What is visible are the three new company names, three new logos, and one refreshed logo. (Re)Branding is the most visible change we make with startups at Fledge, and the most visible aspect of any business plan.
In addition to this week's discussion of that process, you can see the results of this effort and historic efforts like it at https://www.youtube.com/watch?v=-YQ5DNageCQ Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This week is an interview Cat Berman, founder/CEO of the 3-year-old fintech startup CNote.
In this podcast, Cat and I talk about a variety of common startup issues including: data-driven decisions, customer segments, customers you don't actually want, Reg A+ fundraising, and more.
You can find CNote at mycnote.com Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
When do you need to incorporate? What do startup lawyers do beyond incorporation? What else do I need to know about startup law?
This week we return to business planning, this time answering the questions above, explaining the role of startup lawyers in incorporation, regulation, and risk.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step Watch the related video and read the related blog post at lunarmobiscuit.com/the-role-of-startup-lawyers/ See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
When did you start your startup? When exactly is Day 1? How do you get from the simple startup you have now to the complex companies you see around you?
This week we talk about the fuzziness around when a startup gets started and the process of learnings that turn a simple startup business plan into a highly complex company. Along the way we'll ask the question of how Fledge14 is or isn't the fourteenth session of the namesake accelerator. TL;DR; it's complicated!
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step Read the related blog post at http://fledge.co/2019/the-14th-session-of-fledge/ See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This week is a discussion with special guest Jimmy Jia, founder of Distributed Energy Management, a startup that (like many do) unfortunately didn't make it.
In this podcast, Jimmy and I talk about what went wrong and how he decided to ultimately shut down his startup. That is never an easy decision. One that I had to make myself with my first startup decades ago.
See the DEM Demo Day story: http://fledge.co/fledgling/distributed-energy-management/
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
What changes when employees own the business, rather than outsiders? How does that change the organization for the better? And how exactly do you set up a company where the owners are the employees?
Following on the last two weeks' rant about the true purpose of business, this week dives into the topic of how to organize an employee-owned company, and how that is one of the secrets to building a company that has a higher chance of success.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See some examples at start.coop More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
What is Amazon doing wrong? Why are members of the U.S. government talking about breaking up the company? Why is Walmart so unloved? So reviled? Ultimately this is a question about the purpose of business. You hear that answered as "maximizing shareholder value" everyday in the media, and everyday at the top business schools. But it's simply not true. It never was.
This is part four of a podcast "storm" (like a tweetstorm only longer than a paragraph) explaining what Apple, Google, Facebook, and Amazon are doing wrong, and more importantly, what they should have been doing to not have these problems.
These are issues you should care about as an entrepreneurs, as you don't have to make the same mistakes. You can instead make a business that serves the true purpose of business, making happy customers, making happy employees, and making happy communities. Do that and you'll have happy shareholders.
This is a topic not found in lunarmobiscuit.com/the-next-step Watch the related video and read the related blog post at https://lunarmobiscuit.com/the-purpose-of-business-ignite-bainbridge/ See dozens of purposefully businesses at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
What is Facebook doing wrong? Why are members of the U.S. government talking about breaking up the company? Ultimately this is a question about the purpose of business. You hear that answered as "maximizing shareholder value" everyday in the media, and everyday at the top business schools. But it's simply not true. It never was.
This is part three of a podcast "storm" (like a tweetstorm only longer than a paragraph) explaining what Apple, Google, Facebook, and Amazon are doing wrong, and more importantly, what they should have been doing to not have these problems.
These are issues you should care about as an entrepreneurs, as you don't have to make the same mistakes. You can instead make a business that serves the true purpose of business, making happy customers, making happy employees, and making happy communities. Do that and you'll have happy shareholders.
This is a topic not found in lunarmobiscuit.com/the-next-step Watch the related video and read the related blog post at https://lunarmobiscuit.com/the-purpose-of-business-ignite-bainbridge/ See dozens of purposefully businesses at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
What is Google doing wrong? Why are members of the U.S. government talking about breaking up the company? Ultimately this is a question about the purpose of business. You hear that answered as "maximizing shareholder value" everyday in the media, and everyday at the top business schools. But it's simply not true. It never was.
This is part two of a podcast "storm" (like a tweetstorm only longer than a paragraph) explaining what Apple, Google, Facebook, and Amazon are doing wrong, and more importantly, what they should have been doing to not have these problems.
These are issues you should care about as an entrepreneurs, as you don't have to make the same mistakes. You can instead make a business that serves the true purpose of business, making happy customers, making happy employees, and making happy communities. Do that and you'll have happy shareholders.
This is a topic not found in lunarmobiscuit.com/the-next-step Watch the related video and read the related blog post at https://lunarmobiscuit.com/the-purpose-of-business-ignite-bainbridge/ See dozens of purposefully businesses at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
What is Apple doing wrong? Why are members of the U.S. government talking about breaking up the company? Ultimately this is a question about the purpose of business. You hear that answered as "maximizing shareholder value" everyday in the media, and everyday at the top business schools. But it's simply not true. It never was.
This week begins a podcast "storm" (like a tweetstorm only longer than a paragraph) explaining what Apple, Google, Facebook, and Amazon are doing wrong, and more importantly, what they should have been doing to not have these problems.
These are issues you should care about as an entrepreneurs, as you don't have to make the same mistakes. You can instead make a business that serves the true purpose of business, making happy customers, making happy employees, and making happy communities. Do that and you'll have happy shareholders.
This is a topic not found in lunarmobiscuit.com/the-next-step Watch the related video and read the related blog post at https://lunarmobiscuit.com/the-purpose-of-business-ignite-bainbridge/ See dozens of purposefully businesses at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
Before you create another company that the world considers a menace, let's take a step back and talk about the true purpose of business.
This week we continue the step back from business planning and talk about the purpose of business, about customers and employees, and everything else that goes into creating a company that people love.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step Watch the related video and read the related blog post at https://lunarmobiscuit.com/the-purpose-of-business-ignite-bainbridge/ See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
"To achieve great things, two things are needed; a plan, and not quite enough time" and "If I had more time, I’d have written a shorter letter."
This week's advice is short, clear and concise, as should be all of your marketing copy, your sales pitch, your cold email, and everything you do. Spend the time to write the shorter letter, and more people will read it. Spend the time to hone your plan, and your odds of success go up.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step More details at lunarmobiscuit.com/not-enough-time/, and lunarmobiscuit.com/clear-and-concise/ More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
How do you make progress on your startup without any funding or other big breaks? How do you find the thousands of potential customers you need to succeed? Brute force!
This week I share one of the small bits of advice posted on my blog, explaining how some tasks are best done the hard way, one by one by one. Long, often monotonous tasks that are no fun, but which move the company through a hurdle and which create the momentum startups often lack.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step Read this specific topic at lunarmobiscuit.com/brute-force/ More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
How do you meet the people you need to help you succeed? Networking!
This week I go off book and share a few secrets on how to meet people, how to meet even more people, and how to keep track of all those people you are meeting. Sounds simple, but networking is a skill that most entrepreneurs don't have and don't spend enough time honing and improving.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This week comes from Lilongwe, Malawi with special guests Victor Mhango and Byton Simuela, co-founders of Ziweto Agrovet Shops, Malawi's now largest network of retail and wholesale products for keeping livestock healthy.
In this podcast, Victor and Byton explain the challenges that come from growing a company 8x in three years, and from operating a global importer, a distributor, and a national-scale business.
See the Ziweto shop in Lilongwe: https://youtu.be/aNZrqdrlCUg The original Ziweto story: http://fledge.co/fledgling/ziweto-enterprise/
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
Finishing up the topic of "The Realities of Funding", this week talks about incubators and accelerators. What are they? Are they worth your time? How do they work? What do they cost?
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
The tables have been turned on Devin Thorpe, who writes for Forbes.com and interviews social entrepreneurs and impact investors on yourmarkontheworld.com.
In this podcast, Devin and I talk move over to the topic of equity crowdfunding, i.e. raising money for a startup by selling shares to investors, specifically Reg CF and Reg A+ ,the two new ways for American companies to raise money from any American.
Links to Devin's work: www.forbes.com/sites/devinthorpe yourmarkontheworld.com/ www.devinthorpe.com/
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This week we turn the tables on Devin Thorpe, who writes for Forbes.com and interviews social entrepreneurs and impact investors on yourmarkontheworld.com.
In this podcast, Devin and I talk about the challenges of getting your story told by a journalist, the modern business model of the press, and a bit more.
Links to Devin's work: https://www.forbes.com/sites/devinthorpe https://yourmarkontheworld.com/ https://www.devinthorpe.com/
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This week comes from day two at Start.coop where the guest speaker was Jonathan Rosenthal, co-founder of Equal Exchange, a $70M, Boston-based worker co-op that pioneered the idea of fair trade food.
In the podcast, Jonathan and I talk about why a worker co-op, how that works in practice, the pros and cons of that structure, and a host of other topics.
Equal Exchange- equalexchange.coop
Post your questions to www.quora.com/profile/Luni-Libes
Read the books at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
The world now has a business accelerator for cooperative companies, Start.coop. And it itself is a coop!
This week was recorded in Boston, on Day 2 of this ground-breaking program. Greg talks about how co-ops are misunderstood, how broad the can be, and how the program aims to fill the country (and someday the world) with cooperatively run companies.
Post your questions to www.quora.com/profile/Luni-Libes
Someday Greg will have a book on coops in lunarmobiscuit.com/the-next-step See the (un)cooperative startups at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
How do you raise money for your startup? What are the realities of startup fundraising?
This week's podcast continues the topic of Fundraising. It's a topic full of misunderstanding, frustration, and Catch-22s. In this final week, we'll talk about venture capital funds, venture-scale companies, and how venture capital works (or doesn't) for startups.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
How do you raise money for your startup? What are the realities of startup fundraising?
This week's podcast continues the topic of Fundraising. It's a topic full of misunderstanding, frustration, and Catch-22s. In this third week, we'll dive into Angel investors, why they invest, and how the process works to close an Angel investment.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
How do you raise money for your startup? What are the realities of startup fundraising?
This week's podcast continues the topic of Fundraising. It's a topic full of misunderstanding, frustration, and Catch-22s. In this second week, we'll start jump into where seed funding comes from.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
How do you raise money for your startup? What are the realities of startup fundraising?
This week's podcast begins the topic of Fundraising. It's a topic full of misunderstanding, frustration, and Catch-22s. In this first week, we'll start with the basics, explaining what funding is and where funding comes from.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
Continuing the series of interviews, this week comes from Presidio Graduate School on Bainbridge Island, Washington (USA), talking with Stacy Flynn, co-founder/CEO of Evrnu (evrnu.com), which has a world-changing technology that can recycle used cotton clothing into better-than-new fiber.
In the podcast, Stacy and I talk about why it takes so long to bring a technology to market, why that is such a challenge process, and along the way why you need a strong network of support to help you through not only the downs but also the ups.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This week I'm in Nairobi, Kenya for The Land Accelerator (fledge.co/locations/land/) and the weekend before that had the opportunity to sit down with two of my fledglings (Fledge.co alumni).
Bryan Piti of Zijani - fledge.co/fledgling/zijani/ Peter Gatheru of Golden Cat - fledge.co/fledgling/golden-cat/
We discussed the lack of daily champagne and roses three or four years into building a startup, the various challenges at that stage, and the guys provide some advice on what you can do to make it as far as they have.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This bonus episode is the last interview recorded at Frontier Incubators, an accelerator for accelerators. frontierincubators.org. This time with one of my fellow teachers, Sam Baumber of the Social Enterprise Academy based in Edinburgh, Scotland, UK.
In the podcast, Sam and I talk about the "tribe" of socially conscious entrepreneurs, investors, and others. We talk about how the work we do is so transformational, and the challenges that even we have in figuring out which programs are worth it to entrepreneurs.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This bonus episode is another interview from Frontier Incubators, an accelerator for accelerators. frontierincubators.org. This time with one of my fellow teachers, Olivia Clark-Moffatt from The Difference Incubator in Australia, tdi.org.au.
In the podcast, Olivia and I talk TDi's work, about the challenges of first nations (and native) entrepreneurs, the entrepreneurial mindset, resources, and the most privileged of the unprivileged.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This week is the third of five interviews recorded at Frontier Incubators, an accelerator for accelerators. frontierincubators.org. This time with one of my fellow teachers, Paul Basil, founder villgro.org in India, Kenya, Vietnam and the Philippines.
In the podcast, Paul and I talk about the (unfortunate) oddity that in the world of socially conscious incubation and acceleration, competitors are openly teaching each other how to be better. We then dig into how we all help entrepreneurs, what they need, and why we are all doing what we can to help those entrepreneurs succeed.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This bonus episode is another interview from Frontier Incubators, an accelerator for accelerators. frontierincubators.org. This time with one of my fellow teachers, Kalsoom Lakhani, founder of Invest to Innovate, invest2innovate.com in Pakistan.
In the podcast, Kalsoom and I talk about her work, about the persistence of entrepreneurs, the loneliness of entrepreneurs, and a bit about gender.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This week is a conversation with two guests: Celia from SHE and Amod from One To Watch, who were both students at Frontier Incubators, an accelerator for accelerators. https://frontierincubators.org/
And yes, we're all aware how odd that sounds, but the point of the program is to improve the help provided to entrepreneurs, and that is all I do, and thus I had the pleasure of being one of the teachers.
In the podcast, Celia, Amod, and I talk about the challenges in helping entrepreneurs, and provide some advice to you on how to pick the right program to get that help.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
How exactly do you create a corporation? What documentation do you need? Do you need to hire a lawyer?
This week we continue the step back from business planning and continue talking about corporations, this time diving into Articles of Incorporation and other documentation, and the common misunderstanding of founders shares and tax law.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
What exactly is a corporation? What do they do? When do you need one? Do I need to incorporate now?
This week we'll take a step back from business planning and talk about corporations, a bit of their history, and what powers they give you to do business.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
How exactly did Bell sell the first telephone? How do you make your first sale?
This week's podcast finishes the topic of Sales (for now), with the story of how Bell Telephone sold the first telephone, and how your first sale should be easier than that, but unlikely to be easy. I'll share a few tricks and tips that might make it easier.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step Read the related blog post at https://lunarmobiscuit.com/selling-the-first-telephone/ See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
Sales is a complicated process. How do you organize your initial sales efforts, and create a plan that is actionable and which can be optimized using lean techniques?
This week's podcast continues the topic of Sales, defining the "sales funnel" and talking about the importance of understanding your company's sales funnel now, whether you already are making sales, have yet to close your first customer, or even if your product or service has no human salesperson.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
Continuing our discussion of sales, a half-humorous, totally-true aphorism taught to me by a great salesman is "Everybody works for sales."
This week I'll explain why that is true, and why you should spread these meme into your startup.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
Once you get up and running and up to some scale, every dollar that is used to run your business must come from a customer. From sales. For many first-time entrepreneurs, closing sales is a daunting process. Unlike market research, it's a process filled with "no" and negative feedback. Many people don't find it fun.
This week's podcast begins the topic of Sales, beginning the explanation of how to "close" customers, how to deal with all the no's, and how to use that feedback to improve the product and sales process.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
What words should you use to talk about your company? How do you take your problem, solution, opportunity, competition, other market research, purple cows, etc. and turn that all into a description of what you do and how you do it?
This week's podcast continues the topic of Marketing and specifically Messaging, walking you through examples of how not to, and how to write the words that describe your company.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
What words should you use to talk about your company? How do you take your problem, solution, opportunity, competition, other market research, purple cows, etc. and turn that all into a description of what you do and how you do it?
This week's podcast continues the topic of Marketing, pulling together all the pieces to create some simple sentences that "message" your company to your customers.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
How does your company stand out amongst all the marketing of every other startup and every other company? Be a purple cow.
This week's podcast continues the topic of Marketing, taking a page (or a whole book) from Seth Godin, who grabbed the nursery rhyme about purple cows and turned it into a simple-to-understand idea on how to be better marketer.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
Starting a startup is complicated. It takes more than 10 minutes to learn and more than five books in a series to describe the step-by-step process.
Taking a step back this week, Luni explains why there is a whole series of books called The Next Step, what is included in all those words, and how best to teach entrepreneurs.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This week's podcast continues the topic of Marketing with two more steps: building awareness through content and three rules to help make your startup look real.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
This week's podcast jumps into the topic of Marketing and begins with two steps: naming your company and beginning the process of making the world aware that the company exists.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
Sometimes the team you need to build is external through partnerships. This week I talk to Sarah Studer of Impact Hub Seattle about our various partnerships.
Plus every company needs a place to work, and Impact Hub Seattle is one of the oldest and largest coworking spaces in Seattle. Sarah explains the benefits of coworking.
Impact Hub Seattle, http://impacthubseattle.com/ Hubcast, https://open.spotify.com/show/1MttZiR8KO5pr3zq1ZE4js
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
How do you find a co-founder? How do you build your startup team?
This week's podcast answers those questions, along with other bits of advice when it comes to making the first handful of hires for your startup.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
Can your startup ever earn a profit? If so, when? If so, how much money will it take to reach that goal? Answers to these and other questions are the purpose behind building a financial model, a key component of a business plan.
This week's podcast continues walking you step-by-step through the a quick "back of the envelope" financial model, which in under an hour can tell you whether you are heading in the right direction or wasting your time.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
Can your startup ever earn a profit? If so, when? If so, how much money will it take to reach that goal? Answers to these and other questions are the purpose behind building a financial model, a key component of a business plan.
This week's podcast will walk you step-by-step through the a quick "back of the envelope" financial model, which in under an hour can tell you whether you are heading in the right direction or wasting your time.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
What is the point of a business plan? Can't I just launch an MVP and see what happens? In this first step back, the purpose of a business plan is explained... through the quintessential startup, a lemonade stand.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
Are you aiming for a market where winner takes all? Do you have a network effect? Do you know how Alex sold the first telephone? How Facebook grew to billions of customers? Or are all these questions unimportant?
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
What makes your business unique? What is your "secret sauce?" Why is that important?
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
Who is your competition? Not just other companies providing similar solutions, but the deeper question of how your potential customers are solving the problem? Do they even know they have the problem? Do they care?
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
Your plan is wrong. Perhaps even flawed. Your job isn't to execute your plan, it's to discover its flaws, fix them, and then to realize that the plan is still wrong, still flawed, and still in need of iteration. That this is true of every business plan, not just yours.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
Is this idea worth pursuing? Is the opportunity big enough to excite you for the next ten years? Is the market big enough to entice investors and employees and partners?
Step 6 will walk you through the process of computing the opportunity size, to answer all of the above questions and more.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
Step #5 was getting long, so this bonus episode contains a few more examples of MVPs (minimal viable products).
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
A key lesson to learn as an entrepreneur is that your plan is wrong. When you fix the next flaw, it'll still be wrong. It'll always be wrong. Once you accept that truth, your odds of success go up, as only then can you make plans that expect failure, instead of making the common mistake of always expecting success.
That may sound harsh, if not crazy, but the path from idea to startup is in reality far more complex and crazy than the stories and movies.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
I have a theory... that to be a successful entrepreneur requires a wide variety of skills. That schools push people toward being specialists, when entrepreneurs need, in fact, to be generalists.
Are you good at Strategic & Tactical thinking? Do you have any Design talent? Any experience in Marketing or Sales? Are you proficient with spreadsheets and Finance? Have you ever done any Fundraising? Do you love to tinker, optimize, and work in Operations?
Download the Skills Map at lunarmobiscuit.com/skills and see where your skills are weak, and with that knowledge, which skills you need to improve.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
Why do you want to start a startup? What are your goals? Are you doing this because the richest people in the world are entrepreneurs and you want to be one of them? Or are you doing this because you see a problem in the world that needs to be fixed?
Before you step down the startup path, its best to take a moment to understand yourself, your motivations, and fundamentally why it is you want to do this.
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
Who has this problem you are solving? Do they know they have the problem? Do they care? Before you jump straight to building a solution, how well do you know your potential customers?
Post your questions to www.quora.com/profile/Luni-Libes
Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
How do you explain your idea to investors, customers, partners, and potential employees? Step one, Luni explains how to split your idea into a problem and the solution.
Post your questions to https://www.quora.com/profile/Luni-Libes
Read the book at https://lunarmobiscuit.com/the-next-step See the results of The Next Step at http://youtube.com/fledgellc More advice at https://lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com
The Next Step podcast will walk you step by step through the process from having an idea to launching and operating a startup. In this zeroeth episode, serial entrepreneur, author, instructor Luni Libes explains his long history of startups, why he wrote The Next Step, and why it is now a podcast.
Read the book at https://lunarmobiscuit.com/the-next-step See the results of The Next Step at http://youtube.com/fledgellc More advice at https://lunarmobiscuit.com/blog
Music by Kevin MacLeod - incompetech.com