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The Leading Edge is a show dedicated to providing Automotive Service and Repair Shop Owners a one-on-one with The Institute's experienced consultants. Ask us questions regarding any aspect of your business and we'll answer it during the show!

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91 - Success From One to Many, Sue & Jason Ingram - Japanese Car CareMarch 15th, 2024 - 00:31:56

Show Summary:

Jimmy Lea converses with Jason and Sue Ingram, the visionary duo behind a thriving automotive repair business. Venturing from the inception of their journey in acquiring a longstanding shop in 2017, through transformative growth and learning curves, to the expansion into a second, larger location, this narrative is a roadmap of entrepreneurial evolution. The Ingrams share candidly about the challenges and triumphs of transitioning from hands-on technicians to business owners, the instrumental role of continuous education, and the strength found in community and expert advice. Their story is a beacon for current and aspiring shop owners, illuminating the path of growth, adaptation, and success in the automotive industry.

Host(s):

Jimmy Lea, VP of Business Development

Guest(s):

Sue & Jason Ingram, Owners of Japanese Car Care

Episode Highlights:

(00:01:00) - Jason and Sue Ingram share the beginnings and challenges of owning their business.

(00:05:00) - Insights on the importance of community and expert guidance in business.

(00:14:00) - The impact of the Institute's coaching on business profitability and growth.

(00:18:00) - The journey from a small, cramped shop to purchasing a second, spacious location.

(00:21:00) - The pivotal decision to join the Institute and its transformational outcome.

(00:30:00) - Strategies for hiring and the unexpected places to find potential employees.

(00:40:00) - The significance of a strong CPA and building a supportive team.

(00:53:00) - Reflections on growth and the vision for future expansion.

(01:00:00) - Encouragement to seek community support and not navigate business challenges alone.

As we unravel Jason and Sue Ingram's journey of growth and resilience in the automotive business, we're eager to hear from you! What pivotal moments or lessons have shaped your journey in the automotive industry or any entrepreneurial venture?Share your insights and stories with us at info@wearetheinstitute.com, and your experience could be highlighted in a future episode.Links & Resources:

  • Want to learn more? Click Here
  • Want a complimentary business health report? Click Here
  • See The Institute's events list: Click Here
  • Want access to our online classes? Click Here

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Kent Bullard: [00:00:00] Welcome to the Institute's Leading Edge, a show dedicated to giving automotive professionals the tools and education needed to succeed. The topics we cover are all geared towards running a better business, leading a better life, and ultimately changing the industry for, well, the better. Here's

Jason Ingram: what's coming up.

Jason Ingram: Like I said, there was very many nights between working with customers and helping our techs try and figure out a car or taking on a problem car myself. Being the janitor and fixing the plumbing and doing a little bit of everything, you know, there was many days I'm like, what did I get myself into? Was no more going home and clocking out and being done.

Jason Ingram: It was a whole new level there. So this business is rough. Sometimes it can really take your mindset and put you in it, put you down the wrong path. I told

Sue Ingram: her the same thing, get a CPA and talk through it. Don't go it alone. You really need to find that group. We

Kent Bullard: need your help by submitting questions or topics to info at we are the institute.

Kent Bullard: com. We can continue to provide relevant content to you, the listener, but for now, what are we waiting for? Let's

Jimmy Lea: get into it. Our discussion today, leading edge. podcast. We're talking with Jason [00:01:00] and Sue. What are you doing that is doing really well? I hear that you're expanding, you're growing locations, you're growing the team.

Jason Ingram: Well, we're just kind of following the advice that Aaron and the Institute has given us. Uh, things that we took for granted before, didn't really follow, didn't know to follow. And so, um, kind of brought us back to the basics as to what we're looking for, what we need to focus on and, and, uh, we committed that if we're going to do that, we were going to stick with it best we could.

Jason Ingram: And, um, it's, uh, definitely paid off for us for

Jimmy Lea: sure. So, yeah, Sue was just telling me that she had a really good conversation with a potential employee. Congratulations. Always recruiting. Sue, where, where did you find this potential employee at?

Jason Ingram: Um,

Sue Ingram: T Mobile. T Mobile, yeah. Um, have, have, only, I went into this T Mobile store, um, about a year ago, had such great customer service with this gentleman that I specifically went back to this T Mobile store, [00:02:00] looking for him, in hopes that I can get him to help me, and he gave me um, A year later, he remembered me.

Sue Ingram: He remembered that when I came in, I had my daughter. He remembered that we had an automotive repair business. Um, he couldn't remember the name, but he remembered, and it was a year, you know, it was just right at about a year. And, um, he gave me amazing customer service as well. So I actually, I don't, I don't have business cards.

Sue Ingram: So I gave him Jason's business card and gave him, put my cell number on the back and said, if you ever think about leaving T Mobile after 12 years, because that's what his badge said. I really hope you'll give me a call. A week later, he's called.

Jimmy Lea: Oh my gosh. Yeah. What a beautiful success story. I love that.

Jimmy Lea: So I'm going to put a comma right here for a minute. Maybe it's a semicolon. I don't know my grammar is not as good as uh, So the question is let's go back in time back to when you guys started what did that look like when you started your shop X number of years ago. How long [00:03:00] ago was that?

Jason Ingram: Uh, well this this particular shop opened in 1977, but of course we purchased it from a relative my uncle uh back in 2017 I started work here and working here in 2016 Yeah with the knowledge that he was to be retiring and we'd be purchasing the shop.

Jason Ingram: Uh, so that's when it started of course we Had a great name great reputation Uh, but it was doing things, uh, like they were doing back in the 80s, you know in 2016 They were still doing that and so, uh, we just kind of went Uh status quo didn't want to rock the boat or change anything too much to shake things up because it seemed like it was running well and successful at a Again a great name and good customer base, but Uh, really wasn't, uh, producing or turning, uh, what it should have been, of course, all during that time, so.

Jason Ingram: Nice. Yeah,

Jimmy Lea: so when you started in 16, the intention was to buy out

Jason Ingram: [00:04:00] Uncle. Correct. Yes, sir.

Jimmy Lea: Yeah. Okay. And what did that original shop, the first shop, what does that look like? What's the footprint? Uh, the footprint

Jason Ingram: is, uh, had one, uh, Very, yeah, very small head, uh. The whole building is 2400 square feet, including the office and the shop.

Jason Ingram: So, which we're still in, uh, but, uh, we've had, uh, my uncle was the, the main writer and it was just him up front managing, writing, doing everything and, um, and then we had, uh, at the time there were three technicians, uh, two older gentlemen that were kind of long term employees and, uh, then one Fairly new, um, you know, CB tech, if you will.

Jason Ingram: And that was what we were doing. That was it. And all that with one guy up front.

Jimmy Lea: How many bays were you working with these three technicians? Uh, so

Jason Ingram: we have um, we've increased it even though we've crammed more in but it was originally four bays four bays with the three [00:05:00] decks Wow,

Sue Ingram: very

Jason Ingram: very cramped

Jimmy Lea: very cramped.

Jimmy Lea: Yeah. Yeah, that's pretty tight quarters pretty tight quarters and and was it four bay doors or were you double double deeps or

Jason Ingram: So they're not double deeps, but they're, um, it's, um, there's three, uh, two car, if you will, doors. Uh, and so again, we kind of took out a little bit of air, uh, a wash area that they had, and we made an additional bay out of it.

Jason Ingram: So at least we have five indoor bays now and an outdoor bay. Um, but, uh, you know, originally it was just the four and, uh, again, it was just right stacked on top of each other. Um, you know, lift posts actually, well, actually when we took it over, it still had the single pole in ground lifts. In it, which were, of course, as you know, very dangerous and we had to get rid of right away.

Jason Ingram: Yeah,

the

Jimmy Lea: hydraulic in the ground hydraulic big foot one foot wide thrusted up in the air. Oh my God. Yes, sir. My dad used to install those in gas stations [00:06:00] back in the 70s, 80s, 90s in Las Vegas. And then his company, they would service all those, um, he owned the company and, and they, they did all that.

Jimmy Lea: That's, so that's, that's so interesting. Yeah. Cause they, they tend to leak quite

Jason Ingram: a bit. They, they do. They leak quite a bit. And of course you get the air in them and then it wants to shoot the car off the rack, as you know. So, uh, so we had that a bit of a scary situation that we, as soon as we, uh, signed the papers, uh, we took those out.

Jason Ingram: Put in some traditional lifts, which made it a little tighter, uh, but, you know, at least it was much safer, a better working environment in that regard.

Jimmy Lea: Yeah, that's great. That's good. So, you're working, uh, the, the shop, you take over in 17, uncle retires, he's on the beach with my ties. What point is, uh, Sue, do you join the company, the corporation, the business?

Jason Ingram: Um,

Sue Ingram: so I actually started right at the beginning and a little bit before. So while I wasn't necessarily on the payroll, [00:07:00] um, I, uh, Jason's aunt did the books, um, for, for the business. And so, um, In, in 20, I guess it was probably late 2016. Um, I started working with his aunt to learn the books, to learn the business.

Sue Ingram: My. Um, I hadn't worked for a few years prior to that. Cause I stayed home to raise our daughter, but she went back to school or she went to school. And, um, so then, um, but my, my background was actually in, um, the administrative healthcare field. So automotive was brand new to me. I started working with, with his aunt to learn it.

Sue Ingram: So from the moment that we signed the paperwork, I was working full time in the business. Um, cause it was, it was just him and I for a little while at the front and then, you know, very shortly after that, um, our manager was able to move up front. [00:08:00] And so Jason taught me how to, to do service writing and estimates, and I learned how to do all that

Jimmy Lea: jazz.

Jimmy Lea: And with all that jazz, how did you do, how did you do as a service advisor? Um, I

Sue Ingram: think I did okay. I, I love people. And so I, I actually, I miss that part of it. I do miss having that contact with the customers on a regular basis. Um, but, um, I think I did okay. I had lots of questions and Jason and our manager, Eric, were very gracious with me and answering my questions or, you know, I would go grab the technician and say, Hey, come look at this part because it's listing too, you know?

Sue Ingram: And so the guys were great. They were they were great with me, but um, I think I did. Okay, I think Um, I think I did okay on

Jimmy Lea: it. Oh, that's awesome And jason if we go back in time remembering sue as a service advisor, how did she do? Oh, she did Well, yeah,

Jason Ingram: she did. She was uh had a really good. Yeah Yes Connected [00:09:00] with the customer really well, I think she uh, you know, uh put it uh But put an element in there that we we didn't have before.

Jason Ingram: Uh, so it helped us out quite a bit because I was just uh You Of course, a former tech who is now trying to, uh, run a shop and be a service advisor at the same time, which I had never done full time. And so, uh, you know, kind of learning from her approach as well, I think helped me adapt a little quicker and as to what, you know, uh, what the customers were looking for, what we needed for a customer base.

Jason Ingram: You know, they've been coming to us for many, many years. And so I think we had a pretty smooth transition that she was very much key, key to and helped out with quite a bit.

Jimmy Lea: Nice. And at what point along the route, did you, did you say, okay, uh, I'm a very high skilled technician. Now I'm a business owner. I need to be a high skilled business owner.

Jimmy Lea: When did you start looking for assistance with being a business

Jason Ingram: owner? Well, um, you know, quite honestly, we, uh, we started doing this and then we thought we were doing pretty [00:10:00] good. You know, I'd been trained, uh, by some pretty big corporations, uh, you know, uh, some of the dealership groups and, and some pretty large, uh, uh, independent, uh, you know, retailers, if you will, that, that put me through a lot of training.

Jason Ingram: So I thought, well, you know what, I can go in there and apply what I've learned. And, and we did well, we, we increased, you know, on our own, what my uncle was doing. We, we doubled it within the first couple of years. Yeah. But then we seem to stall out and, um, you know, again, out of mindset that was kind of stuck in some of the old ways.

Jason Ingram: We tried a lot of new things that I have learned. But again, we didn't have any specific training as to this particular business model. Uh, you know, my training was much larger business models and much different metrics. And so didn't have really any. Any idea what metrics I needed to be going for and where they needed to be, uh, other than what, you know, uh, my uncle was doing in the 1980s, if you will.

Jason Ingram: And so, um, we kind of got tired because we [00:11:00] were beating ourselves up. We were there, you know, 12, 14 hours a day. And, um, again, the business was running. Customers were happy. Things were doing well in regards to that end of it, uh, personal land. We were running ourselves ragged and we weren't really producing anything.

Jason Ingram: We're making anything out of it, barely breaking even if you will. And I said, this was just too, too darn hard, uh, to do all this, to work so hard, just to, uh, you know, say, Hey, we broke even this month, you know? So, so we started kind of looking around. We started

Sue Ingram: looking probably about six or eight months before we signed up with the Institute.

Sue Ingram: So we've been looking at our options and everything like that. So, um, and talking about it, what do we do? What's our next steps and things like that? Uh,

Jason Ingram: knew about the Institute, knew about a couple of, uh, the Institute's competitors and things of that nature. But then when we, uh, we actually, uh, went to a [00:12:00] presentation that Cecil put on at the, uh, Napa Expo.

Jason Ingram: Yeah, Napa Expo in 22 and, uh, you know, as soon as it was over with, we went and kind of talked to Cecil for a few minutes and talked to, uh, another gentleman and, um, and decided right there that, you know, after what we knew and after talking with Cecil, we better sign up with these folks and see what they can help us out with.

Jason Ingram: So what has happened

Jimmy Lea: since. Presentation with Cecil. What does that look like from then until today? Where are we? What's, what does

Jason Ingram: that look like? It definitely become a profitable shop, which is, is nice. It's a much less stressful in that regard. Our demand is increased even from there. Uh, we've gone from, you know, generally about a two to three week wait was our average time to, uh, right now we're, we're.

Jason Ingram: Booking about six weeks out, which is why we're expanding. We're trying to remedy that by expanding here. Uh, so, uh, we've Maintained our customer base. We've gained some Uh, we've become profitable now We're hitting hitting the [00:13:00] metrics that we need to hit. We're watching them We're able to adjust and we're much less stressful, uh for myself and susan um, you know, there's New components, of course, with expanding, uh, as expected, but, um, but, you know, that would never been a possibility before we got involved with, uh, with the institute was, uh, the expansion would have never even been a possibility.

Jason Ingram: So, uh, so, you know, it's brought that that opportunity to us and we're moving forward. You know, getting, getting, getting much larger and moving on.

Sue Ingram: Our, our group and our coaches helped us, you know, like Jason said, with the matrix, you know, to see where we have improvement, but also, which was a little painful at the time, but they weren't shy about saying, well, Okay, ding a ling.

Sue Ingram: Why are you doing that? You know and pointing out the mistakes, you know that we were making not just the things that we Can be doing but [00:14:00] the mistakes that we were doing um, and and that was you know, extremely helpful and um, you know, we we signed up and um And like I said, that the expo was in July of 2022.

Sue Ingram: And we signed up, you know, there, um, you know, after deciding that this is the organization we want to be affiliated with and we, um, really started, you know, getting into it. That first October, that October, 2022, when we went to the first group meeting and, um, we felt a little beat up when we left, but we left there with.

Sue Ingram: Pages and pages and pages of notes and, um, a great community, you know, that, that was there to support us and back us. And by about the end of May, mid to late May of last year, 2023, Jason and I were looking at properties. So, not even quite a year into it, we were looking [00:15:00] at properties to say, okay, it's time to take the next step and expand because there's no reason not to at this point.

Kent Bullard: What if we told you that you could get quality training and education conveniently and without emptying your pockets? Our gear platform presents great education and resources for automotive shops. Courses led by experts inside and outside our industry. A community of like minded people to engage with.

Kent Bullard: And a resource library at your fingertips. With a monthly membership, you can gain access to Access to every course we have in the library with the ability to watch wherever and whenever you'd like. The right training is more easily accessed than ever before. For help with improving your business, go to we are the institute.com and take your first course today.

Jimmy Lea: Love it. I love it. So properties, does this mean you built a new facility or you're looking at properties to purchase? We,

Sue Ingram: we purchased. We purchased so we we own our original property. Um, and we purchased this location. We did look into purchasing [00:16:00] land and building, but there's not a whole lot of options were kind of landlocked here in Albuquerque.

Sue Ingram: Um, and so, um, that the next, you know, obviously best thing was to find property that we could purchase this building is not a, it was not automotive, but it has a large warehouse that we were able to very quickly, we're, we're still in the process, but we're, we're quickly renovating it to be an automotive repair shop.

Jason Ingram: Nice.

Jimmy Lea: And how big is this second shop? What

does

Jason Ingram: that look like? Okay.

Sue Ingram: Total square footage is about 9, 000 square feet.

Jason Ingram: Yeah,

Jimmy Lea: that's massive. That's huge. How many lifts were you going to get

Jason Ingram: in there? Sue? Uh, jason,

Sue Ingram: how many he just had the lifts installed. They just finished them up on thursday or friday Yeah,

Jason Ingram: yeah, we've got uh, we've got eight lifts in there basically so it's uh, Much much larger than than what we have now much more room And so, uh, with a total of eight in there, I think that we're in, we're in much better shape.

Jason Ingram: [00:17:00] Uh, the office is, is quite large there, which we've never had office space. So we've got some office space that we can work with and, and have some, uh, as you know, like right now, uh, our office space at the old location where I'm at. The phone's ringing, people are talking, as you can hear, there's not any private space here at this current office.

Jason Ingram: So at least we'll have that now as well and then have a much bigger shop for the guys to, you know, do, do their, do what they do out there. So it'll be much more comfortable. Oh,

Jimmy Lea: I love it. And how close, what's the proximity between the two locations?

Jason Ingram: It's about

Sue Ingram: seven miles, um, about 14, 14 to 15 minutes, um, away from our original location.

Sue Ingram: Very close. Yes, not so close that it's Albuquerque for being a large city, it's not. It's very spread out. It is. So seven miles is in Albuquerque people tend to not like to drive any more than about 10 miles from [00:18:00] their home or their office. They're very funny. There's, you know, we've got the river through town.

Sue Ingram: And if you ask a West Sider to drive across. The, the river to the east side, it's like the end of the world for them. Um, and vice versa, you know, west siders don't like going to the east side. East siders don't like going to the west side. It's, it's this whole thing. Um, so it's, it's, it's a really good, and it's a, it's a really good demographic that the new shop is located in as

Jason Ingram: well.

Jimmy Lea: Yeah, isn't it amazing that natural land barrier that people just don't cross over? Yeah. Rivers, rivers is one, freeways is another, railroad tracks becomes another. It's interesting that people just have an aversion to crossing over.

Jason Ingram: Yeah. Those things. Absolutely.

Jimmy Lea: Yeah. Well, that's good. That's phenomenal.

Jimmy Lea: You're, you're growing, you're expanding. You've added Eight more bays, which is awesome. Um, and, and, and having office space helps that as well. So this is where you [00:19:00] are today. And, and are we, do you have the occupancy? Do you have a certificate of occupancy? Are you, are you servicing vehicles

Jason Ingram: today?

Sue Ingram: We are not, um, because we just have a little bit more, um, uh, construction to do.

Sue Ingram: I mean, if you will, we just have some, you know, the lifts, you know, Jason had the lifts put in, we need to have some electrical ran, actually the electricians out there working right now to run the electrical for the lifts. Um, and then we've got just a. A few other small, uh, minor things. One of the bays that Jason's gonna put the alignment rack in needs, he's having a garage door put in and then running some additional electrical in that room.

Sue Ingram: So little things, little things like that. And, and then we're, we'll be up and running. So I'm. Yeah, sure. Working on getting the office, you know, set up and everything. So, so we are not servicing vehicles as of yet. We have our fingers crossed for no [00:20:00] later than mid April. We would really like April 1st, but we're trying to be realistic at the same time.

Sue Ingram: Then

Jason Ingram: maybe kind of like Susan said, maybe mid April we hope to plan this to go. Uh, full on, if you will, so.

Jimmy Lea: Nice, nice. Mid April, hopefully, mid April is your launch date. That'd be phenomenal. What's your advice for, uh, people getting into the industry now? What's your advice to those that are opening a shop, or maybe they've had a few years under their belt?

Jimmy Lea: What advice would you give shop

Jason Ingram: owners today? Well, I know Seuss has some things to say on that as well, but I'll start out with is definitely don't do it alone because, uh, that is a a tough road that you're probably going to end up, you know, making the wrong decision or, you know, getting out of the business, if you will, because it can be pretty rough.

Jason Ingram: Uh, but when you have a group to work with, you know, the, the folks in our group that the other shop owners and then the coaching from, from Aaron, uh, you know, that really kind of simplifies it and makes it, uh, to where you can understand really what you're trying to do and [00:21:00] what you're going for. Uh, again, it, it changes your mindset.

Jason Ingram: You know, this can really, uh, this business is rough. Sometimes it can really. Take your mindset and put you, put you down the wrong path. And so we want to say definitely don't do that alone. Get somebody involved like these guys. Aaron is great and really has helped us along the way and helped to correct.

Jason Ingram: You know, when I'm not thinking right or, you know, making poor decisions, um, really helps to bring, bring it around to, you know, a simple, simple, simple way of correcting what we're doing wrong. And so, um, but it's invaluable. Uh, you know, it's just not worth trying to do it on your own without having these guys back you up and help you.

Jason Ingram: Uh, it's just way, way too hard, uh, to do it without some, some help and some coaching.

Sue Ingram: Have a really great CPA. I, I, I can't emphasize that enough. Um, Jason and I, we inherited the CPA from his uncle and we chose to because they knew the business. [00:22:00] But it turned out that that was not the best way to go. So we found a new CPA.

Sue Ingram: He's been absolutely wonderful. He truly looks out for us. And so have a really good CPA on retainer and, uh, don't hesitate to reach out to them. Don't try to figure things out on your own. That's what they're there for. They're the experts. So that would be my first piece of advice. Along that line, surround yourself with really great people like Jason was saying.

Sue Ingram: So yes, Aaron's been absolutely wonderful. John, you know, he, he was so great and challenging, especially me, but the employees too, you have to surround yourself with like minded, really great employees. And Jason and I have been so blessed in, in having that, having that through that work family that they want to see the business.

Sue Ingram: succeed. Um, you know, of course they need to succeed as well. And if they succeed, the business [00:23:00] is, you know, succeeding and vice versa. And so I would, I would say get back up. You're, you're going to get knocked down from time to time. And Lord knows, I've been knocked down quite a bit, you know, but get back up.

Sue Ingram: And when you're surrounded by great people like Don and Aaron and the rest of our group and the rest of, you know, all of you guys at the Institute, our employees, it makes it easier. To, to get back up.

Kent Bullard: The most crucial interaction our customer has with us is with our service advisors. So why not have it be with someone who's confident and capable?

Kent Bullard: We train hundreds of top performing advisors, utilizing the latest technology, tactics, resources, and training methods, placing them in a group of their peers. Our training keeps them accountable, engaged, and dynamic at the counter. We believe in developing career oriented advisors so that they have a place they can call home and you don't have to stress any more about turnover.

Kent Bullard: If you're looking for the next sales training opportunity to provide your advisor with the best possible outcome, experience what it's like to have an Institute trained advisor. Book a discovery call today [00:24:00] at wearetheinstitute. com. There's a lot of sales training programs out there, so why not choose the right

Jimmy Lea: one?

Jimmy Lea: I heard two things there. Get a good CPA. And secondly, is Surround yourself with community. Surround yourself with people that have been there done that that have that experience and they can talk to you about That experience they can talk to you about the next steps you need to take Uh and and holding you accountable.

Jimmy Lea: How powerful is

Jason Ingram: that?

Sue Ingram: Yeah, no, it's great. It's great. Also having those people that not only have been there, done that, but are there doing it that are making the same mistakes as you, that you can talk through it. Jason and I had the opportunity this weekend, um, by chance to talk to another couple that they own a business.

Sue Ingram: It's not an automotive repair, but talking with them and, and we were telling them the same thing. I told her the same thing, get a CPA. Don't go it alone, and you [00:25:00] really need to find that group. Of course, we, we just couldn't say enough great things about the Institute, but you've got to find that, that group to, to help, because you guys can, can learn off of each other.

Sue Ingram: Finding those people that not only can give you advice, but that you can also

Jimmy Lea: help. Yeah, it's powerful. It's powerful. Well, we appreciate you. Well,

Jason Ingram: we, you know, really appreciate everything you guys have done for us, all the, all the help and the training we've got. So

Jimmy Lea: let's look down the road. And thank you, Jason, by the way.

Jimmy Lea: Thank you. Um, let's, let's look down the road. What does, and maybe this is too soon to ask this question because you're still moving into 9, 000 square feet. What's the goals? Where are we going? What, what's, what does that look like? What does that future road look like for Jason and Sue? Well,

Jason Ingram: for

Sue Ingram: Sue, I, I, I swear Jason wants to, to throw a hammer at my head every time I jokingly say this, but I, I'll say, well, when we're, when we're opening our third location, he just glares at me and looks for something to throw [00:26:00] before we do that.

Sue Ingram: I want to see this second location up and running, thriving, doing as well as. As our first location, having happy employees. I, I think our employees are happy. They, they tell us they're happy. They show up and do good work every day. Thank God. But we want all of our employees to be happy. I want to see this location thrive and, and do well and serve the community with the same honesty and integrity as we strive for at, at our original location.

Sue Ingram: If that means in a few years. That I can talk Jason into a third location, then that will be, that'll be the goal for that location. But one step at a time, I suppose.

Jason Ingram: Yeah. Yeah. I, uh, well, like I said, I would love to, uh, you know, the, the goal is to get this second location up and running, uh, maintain the equality and integrity that we're, we're known for.

Jason Ingram: Get it profitable. Have the guys from our group come out and give us some, [00:27:00] some input on the new spot and see how it's doing and, and get there. Their feedback on our layout and what we can do to improve it and just get it up to where again It's it's something that we feel that is is running The way it should run that we are maintaining Uh everything that we stand for and um, you know, once it's it's up and running successfully I think we'll have to look at the next step from there.

Jason Ingram: I'm not a huge fan of Of multiple multiple locations like some of our shop owners in our group, uh have but you know It's I I have my comfort levels, but that's what the institute has helped me with Like I said, there was no possibility that we'd be even be opening a second You When we first got involved with the institute, but, um, but they changed my mindset and, uh, made me realize, you know, that that was probably the right way to go.

Jason Ingram: And so who knows? Uh, you know, who knows? Right now, like I say, the block is, is me probably more than anything, but we'll get this second spot up and going, get the, the first one maintaining and, uh, We'll see where we're

Jimmy Lea: at from there. I [00:28:00] love it. And once, once you're have created that rubber stamp that is culture is quality, is integrity, and you're able to expand that out to location three and four and five and six, it becomes that rubber stamp where you know what it takes to do it.

Jimmy Lea: And every couple of years you just add another location along. Long, long along. There you go. And it's that easy, right?

Sue Ingram: Right. Why not?

Jimmy Lea: Well, that's cool. Well, I appreciate your advice. I appreciate your insight. I appreciate your experience. Appreciate you taking some time to meet with me and talk about that experience and what it looks like for you.

Jimmy Lea: There's a lot of shop owners in the industry. Uh, and they feel like they're an island. They feel like they have to go it alone. And that's what I'm hearing from you is no, don't go it alone. You, you don't have to do that. Lock arms with a community, lock arms with a group of like minded shop owners, and together [00:29:00] we can make that path quicker, better, easier, faster, avoid the mistakes because, uh, together.

Jimmy Lea: As a group, we know more than we know individually. So as a group, we can help us to succeed. So

Jason Ingram: that's been a

Sue Ingram: conversation that Jason and I have had a few times since joining the Institute is imagine where we would be now, if we had joined back in 2017, when we first. bought the business. Imagine where we could be.

Sue Ingram: And I mean, we don't dwell on that because we are where we are, but, um, just imagine if, if we'd have had that community, what seven years ago versus just a year and a half, almost two years ago, it's don't, don't go it alone. Get that community and don't give up.

Jason Ingram: Don't give

Jimmy Lea: up. Was there a time period where you thought, Oh my gosh,

Sue Ingram: I think more so for Jason, there was probably some, some very stressful times that he [00:30:00] was like, what did we get ourselves into?

Sue Ingram: Um, never really a regret that we considered selling or anything like that, but just more stressful times than others. Um, I can say that this, This last year and a half, um, with really getting the training and knowledge that we need to continue to take the business further and further. It's like Jason said earlier, it has been less stressful in a lot of ways.

Sue Ingram: Brings on some other stresses. Um, just because you have some other things to look at, but, um, good stresses if there is such a thing. Yeah.

Jason Ingram: It's a, like I said, there was very many, many nights I, uh, between working with customers and. And helping our techs trying to figure out a car or being on a problem car or actually taking on a problem car myself and, uh, being a janitor and fixing the plumbing and doing a little bit of everything.

Jason Ingram: You know, there was many days I'm like, [00:31:00] what did I get myself into? You know, I was no more going home or clocking out and being done. It was a whole new level there. So, uh, but yes, I mean, after finally getting the training where, you know, these guys, why are you trying to do everything? You can't do everything you're you can't do it.

Jason Ingram: So. Uh, getting that mindset change that I needed from them, uh, was just a game changer for sure. Well,

Jimmy Lea: congratulations to you guys. The future is bright. Wear your sunglasses because you're going to need

Jason Ingram: them. Thank you. Well, thank you, sir. You're welcome.

Jimmy Lea: Thank you very much. I appreciate you spending some time with me today and tell me about your story, about your experience.

Jimmy Lea: Next time I'm down in Albuquerque, I'm going to have to come by and say hello. Absolutely. Please do.

Kent Bullard: That's it for this one. This episode was brought to you by gear for shops. com, the gear heads network, and the Institute for a better business, a better life and a better industry visit. We are the institute.

Kent Bullard: com. Thanks for listening. And we'll catch you in the next one.

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90 - Embracing Change for the Better, Thomas Sciortino - Total AutomotiveFebruary 6th, 2024 - 00:45:25

Show Summary:
Jimmy Lea sits down with Thomas Sciortino of Total Automotive, discussing how Thomas's 38 years of industry experience have shaped his unique business strategies. They delve into Total Automotive's growth, their speciality in complex auto repairs, and how they've become a diagnostic and programming leader. Listeners will also get an insider's view of the shop's operational structure and the adaptability that's crucial in today's automotive industry. Tune in for this masterclass in sustaining and innovating a business in an ever-evolving field.

Host(s):

Jimmy Lea, VP of Business Development

Guest(s):

Thomas Sciortino , Owner of Total Automotive

Episode Highlights:
(00:00:00) - Introduction of Thomas Sciortino and the legacy of Total Automotive.
(00:02:45) - Discussion on the origins and evolution of Total Automotive's business model.
(00:06:30) - Insights into the specialization in complex repairs and how it sets Total Automotive apart.
(00:10:15) - The importance of staying ahead in diagnostics and programming within the automotive industry.
(00:16:00) - Strategies for business growth and the significance of adaptability.
(00:20:20) - The role of customer service and relationship management in business success.
(00:25:00) - A deep dive into the operational strategies that ensure efficiency and productivity at Total Automotive.
(00:31:30) - How Total Automotive handles training and education for their technicians.
(00:37:50) - Thomas Sciortino's perspective on the future of automotive service and technology.
(00:42:10) - Closing thoughts on maintaining a competitive edge in the automotive industry.

We want to hear from our listeners! After diving into Thomas Sciortino's journey and strategies for doubling business growth, what's one pivotal moment or strategy in your career that significantly impacted your success? Share your insights and stories with us at info@wearetheinstitute.com, and your experience could be highlighted in a future episode.Links & Resources:

  • Want to learn more? Click Here
  • Want a complimentary business health report? Click Here
  • See The Institute's events list: Click Here
  • Want access to our online classes? Click Here

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Episode Transcript:

Leading Edge Episode 90

Kent Bullard: [00:00:00] Welcome to the Institute's Leading Edge, a show dedicated to giving automotive professionals the tools and education needed to succeed. The topics we cover are all geared towards running a better business, leading a better life, and ultimately changing the industry for, well, the better. Here's what's coming up.

Thomas Sciortino: You know what though, I wouldn't have had it any other way. I mean, learn as you, as you go and, you know, biggest thing, adapt. I mean, I think about all the things I've had to adapt in this business over 38 years. It's been crazy. You have to do what works for you, what works for your staff, what works for your customer base.

You know? So, it's, that's what makes us unique is there's no one way to do things. The trades are coming back, so, you know, it's, it's good things, finally. That sure is.

Kent Bullard: We need your help by submitting questions or topics to info at we are the institute. com. We can continue to provide relevant content to you, the listener, but for now, what are we waiting for?

Let's get

Thomas Sciortino: into it. Total Automotive, Thomas Shortino. How are you doing, Tom? [00:01:00] I'm good. And where are you located at Thomas? Buffalo, New York. Uh, actually in a little suburb, just outside of Buffalo. Nice.

Jimmy Lea: I love Buffalo. It's a beautiful, beautiful area. I love flying in and out of there, especially to go see

Thomas Sciortino: Niagara.

Well, I'm hosting in July, so you can come down and come in July. When, when in July are you hosting? Uh, I think it's the 10th through the 13th or something like

Jimmy Lea: that. 10th through the 13th. Man, I might be able to do that. That would be

Thomas Sciortino: awesome. Yeah. Come down, catch the falls while you're here.

Jimmy Lea: Oh, yeah. And we're, we're talking about sending my son up to Alaska to work with some friends that own a, uh, uh, uh, not a fishery, but, uh, he's a fishing guide and he's looking for a deckhand, somebody that can help out.

So we're talking about sending him up there for a month or two. That might work. Perfect.

Thomas Sciortino: Oh, that'd be cool. That would be cool.

Jimmy Lea: So Tom, a question for you. When, when you got [00:02:00] where, let's talk about where your shop is today. What, what is your footprint look like today? What's the snapshot?

Thomas Sciortino: Uh, you know what?

We're, uh, we're in about a 7, 500 square foot building. We can fit, uh, get seven lifts. Uh, to drive on ramps, um, for alignment truck work. We're doing, uh, ADAS calibrations, which is a new adventure for us, but that's starting to build momentum. Um, we're located right on a corner of a very busy intersection.

We purchased the building about eight years ago, and, uh, since we've purchased the building, um, our business has really exploded.

Jimmy Lea: Wow. That's phenomenal. And so your shop, is it, uh, I mean, it's lucky you're on the corner of a busy intersection. Are you doing general auto repair, or are you doing fleet auto repair?

Thomas Sciortino: So we're doing, we're [00:03:00] doing general auto repair. Um, we're pretty heavy into diagnostic programming. Um, we do a considerable amount of programming and work for other shops around us. Um, so it's kind of, uh, our inside joke is all roads lead to total automotive. If they can't fix it, um, they give us a call and send it down here.

So, um. So we do a lot of work for shop to shop type business, um, which is set us up for the ADAS calibrations because we already had a lot of relationships built with other shops. So now they're calling us for calibration work. Um, so we're kind of, uh, we've always tried to set ourself aside. We have a fairly large open area in the middle of the shop.

We're set up similar to a dealership. So, um, it's. With calibration sizes, um, you know, open space is important. So, [00:04:00] uh, we have that. A lot of shops don't have that type of real estate to do calibrations. So it sets us aside. Uh, we found a niche area that we could utilize that area. So it's been good so far.

We've been in it about a year and it's building, you know. Nice.

Jimmy Lea: That's beautiful. And it's also a great location to be at where all roads

Thomas Sciortino: lead to Tom. Exactly. Exactly. Like I said, it's an inside joke between myself and the staff, but, uh, you know, it, it seems like, you know, other shops. We'll take a repair to a certain point and they can't get past that point.

So they bring it to us. And, you know, we're pretty fortunate. So that's

Jimmy Lea: super cool. And how many technicians do you have working for you right now? How many service advisors filling up that 7, 500 square

Thomas Sciortino: feet? So I've got two service advisors. I've got, uh, three full time techs. And then I've got two part time GS techs.

That fill out one GS per day. Um, so I always have a [00:05:00] GS tech on. Um, we just recently. Took one of our bays that's kind of sits all by itself and designed it around fast in fast out service GS type maintenance tires, oil changes, New York State inspections, that type of stuff. So we weren't using the back big shop.

Or that, you know, faster turnaround type stuff. Right. And it becomes a feeder now for the, for the, for the back shop, because, you know, they'll, they'll do an oil change. They'll find all kinds of maintenance services or other services on the vehicle. And then we just run it around into the other shop for the techs to work on.

So it's become a feeder for the techs. Gotta love it.

Jimmy Lea: Gotta love it. That's super cool. Well, congratulations on the success you're at now and the future is bright. So I'd love to go back a little bit to talk about when, Tom, did you start tinkering with engines, motors, cars? When did [00:06:00] you start?

Thomas Sciortino: So my father was a, a diesel truck mechanic.

So he, it was kind of always in my history. Um, so I always tinkered with him in the driveway back, uh, growing up. Um, when, uh, I turned 17, 18, when I was getting out of high school and going into college, um, I was faced with my two loves were automotive. Um, or construction. And if you remember back, uh, we're talking 80, 1980, the contract construction bust was going on at that point and there were no jobs.

And so my thought pattern was, why would I want to go to school for construction and come out with no jobs? So I changed my direction, went into automotive and I've never collected a day of unemployment in my entire life. So it's, it's been kind of rewarding for me. Um, I, uh, I went to [00:07:00] our local community college, um, Erie community college.

Um, they had just started a, um, associates in automotive technology. Um, and I was in the second graduating class out of that community college in 83. Oh, my word. Kind of the ironic part is flash forward 40 years later. Um, I now sit on the advisory board for the automotive, yeah, for the same college. So I'm given back to the college now, 40 years later for what they did for me a long time ago.

Jimmy Lea: That's so cool. And, and how, how has that program grown or contracted or what, what's been the process you've seen it go

Thomas Sciortino: through? Oh, it's grown. Yeah. I mean, literally when we, when I started, there was hardly any equipment in the shop. We were, we were, we had one cutaway chassis that we would work on. And, you know, the teachers would bring in their cars and, you know, so there was, there was virtually nothing when I [00:08:00] went to school there.

And, uh, now they've, they've got, uh, slightly under 200 students. I'm going through. They've got co op programs in the school. Um, they've got a general program that's going through a transformation right now. So it really has, um, grown. Um, they're talking expansion of the building. They're talking about expanding different programs in there.

So, you know, in the next 5 years are going to be pretty exciting times in the college locally here because it's moving. Yeah,

Jimmy Lea: that's beautiful. And when, when you work with these students, say you're on the board, I don't know if you work with them directly or not. Is there any indication of the, the, the, the stickiness of them coming into the automotive industry?

Are they all staying in the industry or do they find that they're busting out and going

Thomas Sciortino: somewhere else? You know what, it's, it's a mix, but we are seeing a lot of, uh, [00:09:00] kids that are using, um, the automotive program as a, a springboard to get into, uh, like, uh, Moog or engineering or elevator technician, or, you know, a lot of them are, are moving to other careers.

And that's one of the things we talk about on a regular basis. How do we keep these kids engaged in the program? Um, to go on and it's a real, it's a real problem. It definitely is. But, um, but you know what, there's a lot of good kids in the program. Um, uh, you know, I've got my two GS techs are literally right.

One I put in the program. And one was an intern that I took out of the program that now is working for me three days a week. So, um, so I'm using it as a recruiting tool also, um, not only am I, you know, on the board and giving my ideas and my, my, uh, my, uh, future. To it, but, uh, I'm, I'm also being able to use it as a recruiting tool.

Cause I'm making the connections with the kids, [00:10:00] you know, right at the

Kent Bullard: school. What if we told you that you could get quality training and education conveniently and without emptying your pockets? Our gear platform presents great education and resources for automotive shops, courses led by experts inside and outside our industry, a community of like minded people to engage with and a resource library at your fingertips.

With a monthly membership, you can gain access to every course we have in the library with the ability to watch.

Jimmy Lea: With 200 students there, I mean, the, the pool for you to, to choose from is huge.

Thomas Sciortino: Yeah. And, and, and you know what, there's. There's a certain amount of kids that are quality kids that you're going to get the top 10%, you know, are going to, you know, stick in it. Um, you know, one of our biggest pushes right now in the college is to, to move the program forward, um, and teach the high [00:11:00] tech stuff that's coming out, the programming, the electronics, the EVs, uh, you know, all the diagnostic skills.

That's where our focus is to try and, you know, get the program moving forward on those types of things.

Jimmy Lea: Nice. I love that. And I love that we're talking about the education, the college side of things that the, that preps them and helps them get there here. You are graduated from high school. You, you thought maybe construction switched gears, went into automotive full time, no pun intended there, switch gears to go automotive.

How many years did you turn a wrench? And at what point did you buy or start

Thomas Sciortino: your first location? I was way too young. I, uh, I, I turned wrenches from, well, probably 1980 until 86. Um, I, some of the local chain stores, uh, ended up at a Goodyear store. It was my final [00:12:00] stop at the chain store route and, um, basically said I could do it better.

And, um, at 23 years old. Um, I was just telling my staff a few minutes ago, my story, and, uh, I opened up my doors with a 10, 000 loan from my parents in 1986. And, you know, it was, you know, talk about, you know, operating on a shoestring, you know, it was, it was rough, but, you know, it was rewarding because I was able to open up.

Um, one of the day I opened up, I had 300 in my checking account, and that was enough to buy my first day's parts and, uh, let it roll from there. So, um, we made it work. 38 years later, I'm still in business. So

Jimmy Lea: you, here you are, you start, you've got a 10, 000 note from mom and dad. You've got, uh, the first couple of cars that roll in, you're buying the parts for them.

Is this a single bay shop, a two bay [00:13:00] shop? Are you working out of a storage unit?

Thomas Sciortino: No, it was four base. It was four base. Four base, one lift. Um, you know, tire machine, wheel balancer, um, some, you know, hand tools, a floor jack. Uh, I mean, we made it work. Um, you know, but it's, it was, it was, uh. You couldn't do that now, you know, there's no way you could do what I did At 23 years old nowadays.

Yeah. Wow

Jimmy Lea: Wow, you know, I I do hear of uh guys going out and starting that Um, certainly not in a four base shop but I do hear young guys that are going out and they're starting the mobile side or they're starting out of Mom and dad's garage or out of mom and dad's barn Or, um, you know, on the side of the house, what, what advice would you give to those people?

Like, you, I mean, you started at 23 and you're like saying, dang, dude, I was just [00:14:00] way too young. But that also gave you what you have today,

Thomas Sciortino: that drive, that, that

Jimmy Lea: hour, that, that industry knowledge information that, you know, no die experience. What, what advice would you give to somebody who was starting out in the industry?

Thomas Sciortino: You know what? There's a lot of advice. Um, things that I did wrong. Um, you know what? I, I thought I could do it by myself. Um, I, I didn't have the mentors that are around nowadays. Um, there just wasn't mentoring back then. Every, every shop was competition. Now, every shop is willing to work with every other shop and, and we work together, you know, I wish that was around 25 years ago.

It wasn't, um, but find a mentor, um, find somebody you're comfortable with. Take advice, um, training, I'm telling you, training, training, training, not, [00:15:00] not so much fixing cars, you know, we're all technicians, we can fix cars, but take the business training, um, you know, learn about your numbers, you know, numbers matter, um.

You know, there's a lot of stuff now available. The internet's a wonderful thing. You can find whatever you need on the internet now. Um, you know, just soak it all in because there's so much information out there. Don't think you can just do it on your own. Oh,

Jimmy Lea: yeah. So true. So when you first started out, um, uh, I'm guessing that the computer systems weren't really there available.

You're probably doing everything by hand. What point did you implement your first point of

Thomas Sciortino: sale system? Um, it was probably somewhere around early nineties. Um, as a matter of fact, the program was called, um, shop T. Oh, yeah. You know, it was a DOS based program and yeah, blue screen, blue screen [00:16:00] and uh, yeah, I mean, it was, you know, as basic as basic to get it, you know, but, but, you know, when I first started.

I didn't think computers were even a thing. I, you know, it was pen and paper, catalog racks and, you know, and phones, you know, that was how we did business. But yeah, so computers, uh, that's been a big learning curve for me. I mean, you know, I went from not knowing even how to boot up a computer to, you know, now I'm programming, programming them on cars.

So, you know, it's been a long learning curve on keeping up with technology. Yeah, isn't that super cool? Yeah, I wouldn't, you know what though, I wouldn't have had it any other way. I mean, learn as you, as you go and learn, you know, biggest thing adapt. I mean, I mean, I think about all the things I've had to adapt in this business over 38 years.

It's been crazy. No, for

Jimmy Lea: sure. For sure. For all my goodness, just to even look at the, the, the car changes that have [00:17:00] happened from the eighties to the nineties to the two thousands and the 2010s and the 2020s

Thomas Sciortino: carburetors, half carburetors, half electronic. No computers to computers, you know, it, you know, half of it didn't work.

It was, I always tell people it's surprising. We're able to get a car to run in the eighties because you know, they literally barely ran.

Jimmy Lea: No, that's so true. That's true. That that's funny. So let's look down the road. The future. What is the future hold for Tom and, uh, total your shop, total auto care.

Thomas Sciortino: Total Automotive.

Jimmy Lea: What is the future for Tom and Total

Thomas Sciortino: Automotive? So we're, we're in transition right now. I mean, Chris is my, uh, service manager who you met actually at the group meeting. Um, and, um, he is the heir apparent to the business. So, [00:18:00] um, we are right now in transition. He's taking a larger role. Um, he pretty much handles the day to day operations now.

Um, I'm still here every day, but he handles it. I do a lot of backend office work now. Um, and my new role is going to be, you know, slipping into the background and, and letting the ship, you know, sail out of port and I'm going to, uh, make sure that it gets where it needs to go. But he's, he's doing a great job and, you know, we're gonna, we're gonna move it into his hands more and more over the years.

Oh, that's

beautiful.

Jimmy Lea: Congratulations. So the, the process has started. When will the succession plan? When does that end? Where, where's the date that you finally hand over the keys and say,

Thomas Sciortino: I don't think, I don't think we've gotten there yet. Um, you know, that's pretty open ended. I mean, I just, I'll be 61 next month.

So, uh, so I'm, I'm, I still got a few years [00:19:00] left in me. Right. My wife says I'll never retire, but, uh, yeah, you know, you know, it's, it's going to be a slow transition that he takes over more and more and more. Um, you know, and, and hopefully I'll be able to enjoy some time. Out of the shop, which is a big change for me.

Jimmy Lea: Yeah. You got to figure out what hobbies you want to start developing, like golfing or fishing or basket weaving. Who knows? I mean,

Thomas Sciortino: find something. Yeah. Oh, I'll always keep busy. I got stuff to do. Well,

Jimmy Lea: and so we talk about the changes in the automotive industry, where it started, where you were in the eighties and barely keeping cars running to where half was a computer.

Half was internal combustion. Now, it seems to all be computer driven. What do you see the future of the automotive

Thomas Sciortino: industry? You know, it's. It's, it's a weird time right now because there's so many different directions are [00:20:00] trying to go at once. Um, do I see autonomous? I think we're moving towards that, especially since I'm involved with the ADS so much.

Um, these cars are pretty much driving themselves almost now. Um, the EV side, I don't know that I'm confident that the EV is where everything lies. Um, I mean, my own personal opinion is my opinion is that, um, it's trying to be jammed down the consumer's throats, um, to buy EVs and I don't think they're adapting to it very well.

Um, I think we're, we're into hybrids I think are going to be still a big part of it. Um, and I, I, I truly think there's technology out there that hasn't even been released yet that's, that's coming down the pipe. So, you know, I think that EV may be a stepping stone to something else. A stepping

Jimmy Lea: stone. So some of the alternative fuels that I've seen is, uh, for example,

Thomas Sciortino: [00:21:00] hydrogen.

Yep. There's hydrogen, there's synthetic, uh, gasoline or synthetic fuel. Okay. That can take the place of gas. So I see those two things. You know, possibly coming up and sliding in there at some point in time. Nice. But I think we're just too early for that. I think they need to, to, to, uh, get the technology narrowed down a little bit more.

Yep.

Jimmy Lea: And no matter where the future of the industry goes, the automotive industry, uh, for maintenance, for repairs is strong. Cars are still going to break. They're still going to need attention.

Thomas Sciortino: They're still going to have tires. They're still going to have brakes. They're still going to have suspension.

They're still going to have electronics on them. So, I mean, there's, we may have to change what we, we do, but I mean, think about it. I mean, just brakes were barely around when I started in this business. So, you know, did we adapt to that? Did we adapt to fuel injection? Did we adapt [00:22:00] to, you know, computers and programming?

I mean, our business, we just adapt. That's how we do it.

Jimmy Lea: Yeah. So that, that might be the biggest advice for anybody entering the industry is be willing to adapt, be willing to look at the new, be willing to look at change, be willing to look at what's coming next.

Thomas Sciortino: You've got to have an open mind. And, you know, you, you, if you're a business owner, you have to be a visionary.

You have to be able to, to envision where the future is and not look at. One year, look at five years. Where do you want to be five years from now? You know, that's, you know, that's where my vision, you know, with Chris, with changing over to having, uh, you know, Chris take a larger role. I'm looking five years down the road.

I'm not looking at next year. Right.

Jimmy Lea: Yeah. What does five years down the road look like? The most

Kent Bullard: crucial interaction our customer has with us is with our service advisors. So [00:23:00] why not have it be with someone who's confident and capable? We train hundreds of top performing advisors, utilizing the latest technology, tactics, resources, and training methods.

Placing them in a group of their peers, our training keeps them accountable, engaged, and dynamic at the counter. We believe in developing career oriented advisors so that they have a place they can call home And you don't have to stress any more about turnover. If you're looking for the next sales training opportunity to provide your advisor with the best possible outcome, experience what it's like to have an Institute trained advisor.

Book a discovery call today at wearetheinstitute. com. There's a lot of sales training programs out there, so why not choose the right one?

Jimmy Lea: Yeah, there's so much to, uh, to adapt to so much change that's happening in the world. Alternative fuels, electric vehicles, still has brakes, still has brake pads, but who knows what's next?

Thomas Sciortino: Exactly. Exactly. So, you know, and, and training's a big part of that, you know? Yeah.

Jimmy Lea: Well, speaking [00:24:00] of training, so, uh, how much training did you get as a technician? And how much training do you give your technicians today? Two part question there.

Thomas Sciortino: So, when I first started out, You know, the training route was, you know, go to a three hour seminar or something held by a part supplier.

So we didn't get a lot of training back years ago. We learned a lot on our own. Um, but nowadays, I mean, I encourage my staff to take any training we possibly can. Um, I pay for it. Um, if I could hold something in house. And host other shops. Um, actually the room I'm sitting in right now, we created about a year ago, which is a training room, um, right above my office.

Um, and, you know, as far as, you know, I encourage my text to do ASE testing. [00:25:00] So, um, they, they get an incentive to do that. Um, so I encourage them to take testing. Um, we're going to, um, incentivize a training in our pay program in the near future, um, that component has been built into it. So at some point in time that will kick in where, uh, if they get a, uh, a, an amount of hours per quarter or poor year, they will get a pay incentive to have.

So we're encouraging training. It's a, it's a big component of what my future looks like.

Jimmy Lea: And a lot of automotive industry is a hands on industry. Um, how do you, how do your technicians adapt to the online learning versus the face to face learning?

Thomas Sciortino: They hate it. They don't like doing online. We have, um, we're a tech net shop.

So [00:26:00] we have. The ability to do CTI training and, um, they, they really don't utilize it the way they should, um, it's tough, you know, to have them do it technicians, you know, by nature, want to touch and feel things and, and have hands on and so if I can do a training in house, like when we brought the hotel, um, ADAS system in.

We had the trainer come in and spend an entire day with us so that they could set up the machine, you know, go through calibrations, ask questions, move the machine around, um, get familiar with the equipment. So it, it made a world of difference. One day of training and they were all able to do, you know, ADAS calibrations.

So it makes a huge difference. Yeah,

Jimmy Lea: it does. It does. I agree with you. I think that, um, a lot of. Our industry is hands on. Um, [00:27:00] we, we, we want to be, we have to have hands on. That's, that's the way we learn. We're very tactile. So I totally agree with you there. So with your, your, um, training room, you've got now, how many people can you fit in there?

How often are you doing trainings? What does that look like for

Thomas Sciortino: you? So, um, it's, it's a room. We could hold about 15 people. Um, so we put some classroom tables up here. Um, and the room doubles as a classroom, a meeting room, we hold our shop meetings up here. Um, it's also a lunchroom for the guys. Um, it's a conference room for me if I need to get away and come up here and be private.

So it's a multi use facility up here. Um, it literally was dead space, uh, that was collecting junk. And a year ago, about a year and a half ago, I came up with the vision of putting the training room up here. We cleaned all the junk out and within a month there were walls up and it was a [00:28:00] room. So, um, it's a, it's a great area for the guys to come up here.

Um, and, and just get away from the shop for a few minutes. Yeah, so what

Jimmy Lea: what does it cost to bring in a trainer for let's say a An evening training or a day's training or or what do you do? Do you do it for a full weekend training? What does that usually look

Thomas Sciortino: like? Well, it all depends on the class. I mean some classes are even available free um, you know, uh The local general motors dealership has classes that we host Um, you know if I do have to bring a trainer in it depends on the cost Um, and, and if we do do that, we'll, we'll split the cost up.

Um, and it'll either be a few shops will sponsor it and send their texts, or, you know, we'll come up with a number of 25, 50 bucks, whatever, and have them attend a class, but, um, you know, every, every situation is different.

Jimmy Lea: Yeah. [00:29:00] Yeah. Yeah. Hard to, to broad brush that. And when you do technician, when you do do training, all of your technicians are in attendance, there's, there's generally breaking down the door to get in or do you have to

Thomas Sciortino: force it?

No, you know what? It's our guys attend. I mean, they know it's a required thing when we do it. So, um, so they're required to do it. Other shops. Um, it depends on the topic. Um, you know, sometimes you'll get a very basic topic, uh, you know, evap, let's say. Um, and a lot of the experienced techs are good at it, but there may be some newer techs in the business that need it.

So we try to do either, you know, something that's a little more advanced. Sometimes, and then some basic classes to catch some of the younger guys. Um, so it depends on the topic. What do you find

Jimmy Lea: is the most popular topics for your technicians? What do they request?

Thomas Sciortino: Um, I mean, springtime [00:30:00] AC seems to be a big one.

I mean, we get an AC season and, you know, only a short season early in the year here in Buffalo. Um, so we got to catch it the right time. Um, AC seems to be a big one. Uh, diagnostic is always, you know, one of those things. Electrical always seems to be a popular one. Um, there there's nobody that's really good at electrical.

You, you never ever say you're an expert. So, um, electrical classes always tend to be a good one too.

Jimmy Lea: Nice. And do you find that, uh, in Buffalo, you're still working with the internal combustion engines? There aren't a lot of electric

Thomas Sciortino: vehicles. Yeah, we don't see, we don't see very many EVs. It has not hit. I mean, we see them.

But not like if you were in California or some of the larger cities, you know, we're very, very limited. I mean, there's nobody in Buffalo specializing in EV yet. Nobody.

Jimmy Lea: Yeah. Yeah. I know that there's a couple of guys in Minneapolis, Minnesota that are [00:31:00] specialized in the EV side of things. And, um, that I find that interesting too, because it's so cold there, but you know, they're

Thomas Sciortino: able to do it.

Yeah. Yeah. Like I said, we're not seeing that specialization yet. Yeah. Um, but I mean, even the A DAS going back to that. Yeah. Um, I took it, when I was researching it, I took a trip to Philadelphia and I, and I visited some shops down there. Um, they were four to five years ahead of us on a DAS. They had already been doing it several years, and it hadn't even been an issue up here.

Um, so Buffalo tends to be three to five years behind the curve. On some of the trends in the industry. So, um, we always play catch up on that type of stuff

Jimmy Lea: And and is that from a viewpoint that people aren't buying the newer vehicles so they don't have those newer systems

Thomas Sciortino: Uh a lot of it a lot of it.

Yeah. Yeah, there just wasn't the the [00:32:00] need up here Um, and it will go back to training. I mean the education. I mean I do go out And visit other shops and one of the biggest responses when I walk in the door and say, Hey, you know, um, I'm here to, you know, let you know, we do a desk and they're like, what's that, you know, we don't, we don't see that.

And when I start educating them about, you know, yes, you are seeing it, you know, if you do an alignment, you are seeing it. If you take a bumper cover off, some cases you are seeing it and they're like, oh, we don't have a problem with it. And the thought is, is they don't have a light come on on their dash.

They pull the car out. There's no problem until that car runs into somebody. So, um, so it's a lot of education in this area. We don't, we just don't have the education, you know, up in this area to teach shops.

Jimmy Lea: Yeah, they don't know what they don't know and it's lucky that [00:33:00] they've got you to be able to come in and say, Hey, by the way, this is what we're looking at.

And this is why it's important. This is why you need to make sure you bring your cars to us because we'll calibrate them

Thomas Sciortino: properly. Well, and it's even educating not only the shops, but the consumers also. Yeah.

Jimmy Lea: Um, um, turn back the dial a little bit with me. Tell me about, uh, uh, inspection programs. Are you guys using a digital vehicle inspection program?

Thomas Sciortino: We are. Yeah, we, um, we have the digital inspections built right into our jobs. So our can jobs have. DVIs built right into them. So if we're, um, we're doing a maintenance service, which we call our maintenance services, total maintenance packages, um, you know, it will have, if it's an oil change, it will have a, um, DVI built into it.

If it's a brake inspection, it will have a DVI. Um, if it's a diagnostic, it [00:34:00] has a DVI. So anytime we put the job code in, it has those things built right into it.

Jimmy Lea: Nice, which makes it quicker and easier for your service

Thomas Sciortino: advisors as well. Oh yeah. And you know, we use DVIs for not only. You know, advising the customer what they need, but it's also documentation for us.

Um, we take pictures, we do videos, um, we attach TSBs into our work orders. Um, so all of our work orders now. We've gone to attaching PDF electronic files right into the notes fields. Um, all of our diagnostic pre scans, post scans, tire reports, um, all get attached, um, via PDF, and so it becomes a, uh, a great tool.

Or [00:35:00] not only a history on the vehicle, um, but also a, um, cover your ass type program where if somebody comes back and has a question down the road, we can call up those previous work orders to talk to them. Yeah.

Jimmy Lea: In a world that wants to sue you for anything, it's important to see why.

Thomas Sciortino: Well, it's, it's, uh, it's a shame, but we have to, we have to move towards that now.

Yeah.

Jimmy Lea: Yeah. And luckily for you, you've got a great system, a great program that not only educates the client, the customer, there is a huge element there that helps to protect you as, as the

Thomas Sciortino: business owner. Well, and I mean, I think COVID, you know, made us adapt. Um, you know, with, uh, digital payment. Now we can, you know, text to pay for our work orders.

We can transmit work for work orders, get approvals right over the, the, um, the [00:36:00] text of the work order. So we don't have to pick up the phone. Um, there's there's so many tools out there now. That uh, we can use nowadays. Oh, yeah makes

Jimmy Lea: it it makes uh, it's a convenience Super convenient super convenient Um at what point in your career Did you seek out a mentor a coach a trainer?

Uh a sounding board. When did you start with training?

Thomas Sciortino: This will blow your mind It'll be a year, April. Oh, wow. Well, congratulations. I said, I waited way too long. So, so to that point, number

Jimmy Lea: one, why did you wait so long? What have you found a value of it? What's coming around from it? I think I have so many questions for you, but, uh, the start, start with there with the first question is what was, what was your mindset that you didn't start

Thomas Sciortino: until April?[00:37:00]

I turned 60. So I knew. That I wanted to change and start transitioning to Chris and I knew I was going to do it by myself. Um, so it was kind of a light bulb went off and said, you know, all those excuses I had all those years. Didn't have enough money, didn't have any time, was too busy, you know, raising kids, raising family, you know, taking the kids to hockey.

You know, all those excuses I used all those years were gone. So I said, you know what, now's the time. Um, and, and I'm telling you, it was not easy. Um, the first three, four months, uh, John was my coach mentor and, um, you know, I, I had a lot to do, um, but you know what, now I'm rolling with it. And, and I'm telling you, it's the best thing I ever did was get involved with a coach, get involved with the group process.[00:38:00]

Um, and, uh, I got nothing bad to say about what has happened to my business in the last 10 months. So yeah, it's all good stuff.

Jimmy Lea: So what, what have you seen? What has happened since April, since you started with the coaching and training, since you started with a group environment, what have you seen in your business?

What are the tangibles that you can say

Thomas Sciortino: that, that, and that? So. Immediately, uh, the first thing, uh, John told me was to slow my car countdown and start to go with the 300 percent rule and he cut my schedule in half of what I was normally scheduling. And I'm telling you, my, my staff looked at me like I had jumped off the deep end and, and, you know, gone nuts, but, um, you know, they bought into it once.

The once the first [00:39:00] six weeks were done, um, they bought into it and in 10 months, um, I just looked at the numbers this morning. Our average tickets up 50%. Um, wow. Our, uh, our car count is down 12%. Um, our, uh, GP is up about 29%. Um, we're, we're, I mean, we are turning some really good numbers. We got a little bit more work to do, but, um, our numbers have gone way up.

Um, my staff has seen, um, their pay going up 30%. Um, we changed our pay plan. So they're, they're, they're making 30 percent more. Um, I, uh, I paid for new equipment. We just put a new alignment rack in while I told you we did the ADAS. Um, and, um, we've added, um, a second service writer. Um, so, you know, everything, and you know what?[00:40:00]

I'm sitting in an office now instead of turning wrenches, you know, so I've learned how to put the wrenches away. I barely go in my toolbox anymore. Um, so it's, it's a good thing. Everything's good. Man. That's beautiful.

Jimmy Lea: That's gorgeous here. Here you went 40 years. Before you hired a coach and trainer. Now that you've got a coach and trainer, your business is 50 percent

Thomas Sciortino: more than what it used to be.

Yep. And you know what? I, I'm involved with a, a local business, um, group that we've, we formed. Um, it was actually formed from a vendor. Um, eight years ago, and it started out as a couple of shops getting together for breakfast. Um, and I was invited to it about five years ago, and it's, we've grown to 15 shops.

We get together once a month on a Thursday [00:41:00] morning at 6. 15 in the morning. We have breakfast. Um, and we talk about. We're not competition. We leave our badges at the door. Um, and we're all work together and we take and through this group organization that we formed. Um, we do career fairs together at the college.

We do. Um, we, we share ideas. On everything from management systems to coaching, to mentoring, to, to insurance. I mean, you name it, the topics come up and we talk about them and, you know, we may start with the intention to talk about one topic and it moves to something else. And we spend an hour and a half talking about that topic.

So. It's been a great experience because we all work together. Um, and the

Jimmy Lea: next thing, you know, you guys are ordering

Thomas Sciortino: lunch because you've been there just chin wagging over all these

Jimmy Lea: conversations, all these different topics. [00:42:00] I mean,

Thomas Sciortino: we do shop tours where, uh, we'll do it at a restaurant most of the time, but like this past month, I hosted it here.

And, you know, everybody got here at 6. 15 in the morning. Nobody left before nine. So, um, you know, it's, it's great because you get to see how other shops operate and talk to, to the employees, talk to everybody together in a, in a shop experience. It's good things. Oh,

Jimmy Lea: it's, it's so cool. You know, I, I've had the privilege over the last 10 years of visiting shops all across North America.

And there's nothing better than going in and visiting these shops, seeing what makes them unique, what makes them special, what makes them different from every other shop that's in North America.

Thomas Sciortino: You know, everybody has their own way of running things. There's no one right way to do it. Oh, yeah. No. You know, it's all different.

It is. It is. Everybody has their own way. And it's beautiful and they're they're not wrong. [00:43:00] No, they you have to do what works for you what works for your staff What works for your customer base, you know, so Um, you know, it's it's that's what makes us unique is there's no one way to do things. Oh, man. I love

Jimmy Lea: it I love it.

I love it. So what advice would you give to? The shop owner that's been in the business for 10 years 20 years 30 years. What advice would you give them going

Thomas Sciortino: forward? Don't wait to get help. If you, if you think you're running a good business, just imagine how good it could be if you knew a little bit more.

And that's what I thought. I mean, I had a good business. I was able to function every day. Um, my business is twofold better than it was 10 months ago. Um, and if you're willing to put the work in and leave your ego at the door and come out and do [00:44:00] something. You will find results. I mean, that's the biggest thing is, uh, you know, be willing to look with an open mind and move forward because you're going to find out things you didn't even know.

Yeah.

Jimmy Lea: Cause there's, there's things, you know, you don't know, but how about that whole entire world of things, you know, don't know that

Thomas Sciortino: you don't know. Absolutely. Absolutely. Like I said, I'll go back to the. Cut your schedule in half and and everybody thought I was nuts and now they're saying holy mackerel.

They really they really worked so

Jimmy Lea: Well, congratulations Tom, you're just an inspiration. You're awesome. Thank you so much for what you're doing in the industry in the community You're helping out 200 students in their future they will have a similar experience to you that they will never have a day of unemployment in their lives because They have that skill to be able [00:45:00] to

Thomas Sciortino: provide the trades are coming back.

So, you know, it's, it's good things finally. Yeah, it sure is.

Jimmy Lea: Thank you very much, Tom. I appreciate it.

Thomas Sciortino: All right. Thanks.

Jimmy Lea: That's it for this

Kent Bullard: one. This episode was brought to you by gear for shops. com, the gear heads network and the Institute for a better business, a better life and a better industry visit, we are the institute.

com. Thanks for listening. And we'll catch you in the next one.

View Details

89 - Eagle Scout Ownership, Jason Brennan - Fine Tune Auto ServiceDecember 19th, 2023 - 01:00:25

Show Summary:

Host(s):

Jimmy Lea, VP of Business Development

Guest(s):

Jason Brennan, Owner of Fine Tune Auto Service

Episode Highlights:
(00:00:00) - Opening: The pursuit of industry excellence.
(00:01:00) - Evolving from technician to owner.
(00:05:00) - Scaling up: From a modest start to multiple locations.
(00:14:00) - Leveraging coaching for business transformation.
(00:18:00) - The cost of delaying business education.
(00:21:00) - Strategies for struggling shop owners.
(00:30:00) - Team dynamics boosting revenue.
(00:40:00) - Planning for business expansion and growth.
(00:53:00) - Leadership lessons from scouting.
(00:57:00) - The impact of mentorship and advice.

We want to hear from our listeners! After tuning in to Jason Brennan's story of growth and learning in the automotive business, what's one lesson you've learned from your own experiences that you wish you knew when you started? Email us your stories at info@wearetheinstitute.com, and we might just feature them in an upcoming episode.Links & Resources:

  • Want to learn more? Click Here
  • Want a complimentary business health report? Click Here
  • See The Institute's events list: Click Here
  • Want access to our online classes? Click Here

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Episode Transcript:

Leading Edge Episode 89

Kent Bullard: [00:00:00] Welcome to the Institute's Leading Edge, a show dedicated to giving automotive professionals the tools and education needed to succeed. The topics we cover are all geared towards running a better business, leading a better life, and ultimately changing the industry for, well, the better. Here's what's coming up.

Jason Brennan: I did a lot of things wrong, but I was smart enough to realize that until I had my first store running the way that it should, I really had no business opportunity. Again, what I did definitely isn't what people should do, but what I did, I think about it for a year. I hired another technician. You got nothing to lose by trying it out.

Jason Brennan: If you keep doing the same thing you're doing, that's not going to work for sure. I would listen to advice and then I wouldn't do it and I'd make up some kind of excuse. Don't wait till it's not up to you anymore what happens. We

Kent Bullard: need your help. By submitting questions or topics to info at wearetheinstitute.

Kent Bullard: com, we can continue to provide relevant content to you, the listener. But for now, Now, what are we waiting for? Let's

Jason Brennan: get into it. Well, no, in the Air Force, I just did Air Force stuff. But in, you know, in college, though, I [00:01:00] would pay my room and board by fixing people's cars or buying cars and selling them.

Jason Brennan: Sometimes I'd drive them for a while first and then sell

Jimmy Lea: them. How's how's the weather up there in Illinois? How are you guys doing?

Jason Brennan: It is unseasonably warm, which I'm not complaining about. It's a little rainy today, but we haven't gotten very much snow this year and it's it's kind of weird, but you know what?

Jason Brennan: But we're busy. The shops are busy.

Jimmy Lea: Dude, we're we're getting we have this super cold flash coming down. In fact yesterday Had I gone north about 50 miles. I could have seen the northern lights. That's crazy yeah, yeah trying to go up to northern utah and it's snowing. They're supposed to get two feet of snow this weekend

Jason Brennan: Oh cool.

Jason Brennan: Do you ski?

Jimmy Lea: I haven't skied for probably 30 years, but yeah, I, I do enjoy snow skiing. I did enjoy snow skiing and snowboarding once upon a time. What about you? Are you a snow skier?

Jason Brennan: Nope, not anymore. I, I, I'm, I'd probably get, I'd probably get hurt or [00:02:00] break something. I, I do have snowmobiles, but I'm probably going to sell them.

Jason Brennan: I'm just focused more on family stuff now, you know? Right.

Jimmy Lea: And that's what you want to be focused on too. I noticed your mug. Is that a

Jason Brennan: Eagle Scout? It absolutely is. Yep. Are you

Jimmy Lea: an Eagle Scout?

Jason Brennan: Yes, sir. I'm an Eagle Scout. This is a Calumet Council. No longer exist. It no longer exists. Yeah, I remember you saying you're an Eagle Scout.

Jason Brennan: That's cool. Yeah, and

Jimmy Lea: I was a Scoutmaster for 18

Jason Brennan: years. It's a good I think scouting is a good kickoff to the to being a leader at least it was for

Jimmy Lea: me So question for you with your boy scout background, I I know that that Is going to influence heavily your leadership and your abilities.

Jimmy Lea: It's probably going to come up in this conversation, too my first question for you goes back to the beginning. How did you get started in the automotive industry?

Jason Brennan: Well, how far back do you want me to go? Well, [00:03:00] I mean, were you two years old turning a wrench? Pretty much. Yeah. Maybe not too, but you know, as a, as a kid, as far as getting into the trade, I did start as a technician.

Jason Brennan: So getting into the trade, I, it came naturally because I was always finding lawnmowers in the garbage or something and fixing them up, mowing lawns with them, making more money to buy more lawnmower parts or whatever it was. So I was always kind of an entrepreneur and. I'm always interested in anything mechanical or electronic.

Jason Brennan: So yeah, so then Then I did a bunch of stuff. I went to the air force went to university of illinois chicago for a while for electrical engineering because I liked electronics And then I just realized that wasn't for me. I couldn't stay out of the garage. I was always working on cars to Flipping cars working on cars, whatever.

Jason Brennan: So I just I decided that

Jimmy Lea: So you [00:04:00] did this, you flipped cars in the Air Force, you flipped cars at University, is that what I'm hearing?

Jason Brennan: Well, no, in the Air Force, I just did Air Force stuff. But in, you know, in college, though, I would pay my room and board by fixing people's cars or buying cars and selling them.

Jason Brennan: Sometimes I'd drive them for a while first and then sell them. So it was always something I loved to do. And, you know, getting into, you know, Hot rod stuff is a whole nother story. I did some of that too, but you know, just came naturally to me. So when I got the chance to go to to tech school, to trade school for automotive, I did that.

Jason Brennan: And I really enjoyed that and worked at, got my first job at a Volkswagen dealer, downtown Chicago. It was called Lober motors. There were it was definitely a baptism by fire situation. There were a hundred technicians there. Oh my gosh. Yeah, it was a pretty, pretty good experience. And so, and then I eventually after working a couple more jobs after that dealership, [00:05:00] I decided to start my own shop.

Jimmy Lea: Wow. Okay. So timeline wise, you were in the air force, you went to university, then to tech school, then to the Volkswagen dealership with a hundred Right. And bounce, bounce, bounce. And then you start your own shop. So when you start your own shop, what does that look like?

Jason Brennan: Well what should it look like or what did it look like for me?

Jason Brennan: Cause it's two different things for sure.

Jimmy Lea: Yeah. So let me back up and ask it a little bit differently. Number one, what was the catalyst? That got Jason into opening up a shop.

Jason Brennan: That's a really good question. There's multiple reasons, but I would say that although I did have a good experience working for other people, I saw things happening that I didn't like, or that I thought that could be and should be done better.

Jason Brennan: That was the main thing. Of course, I, I wanted to, to be able to [00:06:00] control my own future and my own income level. So that was part of it. But you know, the main thing was wanted to see the customers and employees, you know, I just thought it could be done better. You know, the customers weren't always getting the quality of repairs and the attention that they deserve.

Jason Brennan: And some of the places I worked, it was more money focused than customer service. Focused in the in the work environments weren't always that great so as I was working there, I thought about different ways that I could that it could be done better and Although I tried to influence change in a positive way in some of those places, you know, they they weren't always Well received so I decided if I wanted to do that.

Jason Brennan: I had to do it on my

Jimmy Lea: own. Wow. So so your Principles your integrity said I want this to be different The only way I can influence it to be different is to start

Jason Brennan: my own shop Yeah, I guess you could say that it probably wasn't the only way now now looking back I know that it wasn't the only way I could have found a place to work that [00:07:00] shared some of the same core values and in things that I had but It was definitely one way to do it So I did it.

Jason Brennan: Yeah,

Jimmy Lea: so you you you strike out on your own you call the tow truck You get your toolbox you tow it to the new location. What is the new? New business look like where did you go?

Jason Brennan: Well I went to Let's get interesting. I kind of left part of this story out. I I was also While I was working for other people I was kind of working two jobs because I would go down to my dad's plumbing shop And I had two tool sets I had one at work and I had one there And I didn't have any lifts or anything, but I would work on his company vans the service vans in the plumbing shop after hours And he would pay me to do that.

Jason Brennan: So there became a space available in the same building as the plumbing shop, two doors down, and that was, that was [00:08:00] where we started. It was in East Hazelcrest, Illinois. So I just rolled my toolbox down to that unit and put it in there, you know? And then, and then when I did finally quit my full time job, I, then I had two tool sets there, so I had a bunch of stuff I had been collecting.

Jason Brennan: And buying you know, used shop equipment and things like that for a couple of years before I started my Shop, so i've been collecting that saving that and then I just opened up and started working on everybody else's cars Yeah

Jimmy Lea: gangbusters. So at what point did you install lifts into your New location i'm assuming you never had lifts at dad's no more

Jason Brennan: shop No, I never did.

Jason Brennan: No, I bought a lift pretty quickly because I realized that was a pretty good Roi, you know pretty good investment, right?

Jimmy Lea: Save your back,

Jason Brennan: too We it was a two bay shop. So we eventually had two lifts in there pretty [00:09:00] small Yeah it's not not very pretty humble beginnings, you know It wasn't very wasn't very well equipped and in those days you could get away with Well, you can get away with that.

Jason Brennan: You couldn't now, but you know, you, you could get away for, I got away without having, even having a scan tool for a while. Oh, wow. So it wasn't, wasn't necessarily the best or easiest way to do it, but you know, when you can't afford one, then you figure something else out. Yeah.

Jimmy Lea: So, so here it is. You, you've got your new location.

Jimmy Lea: You've got two lists. It's you, the phone and the computer. At what point do you start adding? People to the the team Adam to the family.

Jason Brennan: What does that look like? Well again what I did Definitely isn't what people should do. But what I did What I did was I I think about it for a year. I I hired him. I hired another technician To help me out.

Jason Brennan: And my wife came in and helped with the bookkeeping part time. So it was a [00:10:00] combination of myself and her. I still didn't have a service advisor that was me. So wasn't very efficient, wasn't a very efficient thing, but that's what we did.

Kent Bullard: What if we told you that you could get quality training and education conveniently and without emptying your pockets?

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Jason Brennan: And then, and then in 2006 what happened was, so that was my first shop and I rented that and then. And that was in about 2003. So I was there for a few years in 2006, my landlord came and I wasn't smart enough to have [00:11:00] a good lease or anything.

Jason Brennan: I just had like this month to month type of lease. And he came to me one day and said, Hey Jason, we need you to get out of here by two months from now. Sorry, but you know, you have too many cars on the property and it's hard to do snow removal. So we're just letting you know you got two months actually they said a month, but I talked him into two months.

Jason Brennan: So So so anyway I was fortunate enough, blessed enough, really to find a guy who had a building in Lansing, Illinois, where our Lansing store still is, that he wanted to lease out, and he was willing to, he really believed in me, and he really, he was willing to lease. The space and invest in some office infrastructure and stuff, some build some walls basically, and put some tile down and whatever.

Jason Brennan: And then I did some of it myself. So it was about, you know, I think I, I did about half [00:12:00] of that facility upgrade. He did the other half and then we moved everything over there and that's where our Lansing store is today. Nice

Jimmy Lea: And and this store so this property is this a property that you have options to purchase or Is it still leased or?

Jimmy Lea: What's

Jason Brennan: the status there? We did buy it. Yeah, I think it was about 2012 we bought the property finally. So, yeah, so that was a, I think it was a good investment. Oh, for sure,

Jimmy Lea: for sure. So, Lansing, what does Lansing look like?

Jason Brennan: It is a six bay, 3, 800 square foot building, so kind of a tight six bay shop with a waiting room and a small office and a couple bathrooms.

Jason Brennan: We've got an alignment rack in there, a heavier truck rack and then four other Two post hoists and three technicians. And we've got, so we've got three techs. We have a service advisor and a working store manager. So she, she writes service and [00:13:00] manages the store there.

Jimmy Lea: Nice. Nice. And so you're in this location from 06 to 12, you buy the property in 12.

Jimmy Lea: At what point is it that you look around and decide? I think we can do more

Jason Brennan: you mean as far as more there are more as far as having two stores

Jimmy Lea: i was thinking having two stores but maybe it's even just at lansing.

Jason Brennan: So that's it's good it's a good question it's you know we we had the capacity to do a lot more in our existing store so.

Jason Brennan: Before I, I did a lot of things wrong, but I was smart enough to realize that until I had my first store running the way that it should, I really had no business opening a second shop. So that was I, I, I was really stubborn and I tried to go to seminars and do things and those things did help, but it wasn't really until I joined what was called RL O'Connor at the time, which is now the [00:14:00] Institute.

Jason Brennan: When I joined, when I joined those guys was when I really learned, I learned what I needed to know the business knowledge I needed. In other words, in order to maximize the potential of that shop. And then it still took me several more years, quite a few more years, actually, before I got it nailed down to where I thought I was comfortable opening a second shop.

Jason Brennan: So step one, maximize what I have. Step two was. Open a second store in the, the main indicator that told me when that, when that time was was now when I was ready for it, was that when I went to work, I felt like I really wasn't doing a whole lot, you know, I didn't really need to be at the shop, but I still went to work every day and I showed up and I kind of walked around and talked to everybody, asked them if they needed anything and they usually said no.

Jason Brennan: And the manager was handling everything the, the day to day, the operations. And so I would just kind of felt like. [00:15:00] It was time, you know, I, I needed more, I needed another challenge really is what it is, because I felt like I was going to work and just not doing anything, which is great. It's, it's great that I was able to, that speaks to my employees speaks very highly about my employees, I guess.

Jason Brennan: And I don't know what the word, the right phrase is, but you know, they're just great people and they did what they were supposed to do and they left me with nothing else to do. So I decided it was a good idea to do another one. Yeah,

Jimmy Lea: I think there's a pin to put here that says number one, your employees are people of character, people of integrity.

Jimmy Lea: They're doing a good job. And then the other pin I would give to you to say you put in some pretty good process and procedures that the team could follow and you worked yourself out of a job. Congratulations. All right. I want to go back here to review this timeline again here. So in, you know, six, you're in the new location [00:16:00] and 12, you buy it.

Jimmy Lea: In the meantime, you're going to webinars. You're going to seminars, conferences, trade shows. You're, you're sucking up as much knowledge and information as you possibly can, which is awesome. I applaud you for doing that. Many shops are doing that and many should do that. At what point, what year was it that you said, okay, it's now I need to join RLO?

Jason Brennan: Beginning of, beginning of 2012. So 11 years ago. So right as you were

Jimmy Lea: buying the business, or buying the

Jason Brennan: property. It was actually right before I decided to buy the real estate, yeah. Wow. So it was definitely I definitely waited too long, you know, it really did. So it was 20, 2012, 2012.

Jimmy Lea: So you, you get into some coaching and training, you you've got a guy, you've got a team, you've got an environment around you, a 20 group.[00:17:00]

Jimmy Lea: Others that are masterminding with you Helping you to grow your business At what point is it then from to 12? You you get to the point where you worked yourself out of a job and now you're looking for the next challenge

Jason Brennan: That was 2021 So it was about august 21 is when we open our second shop.

Jimmy Lea: Wow Okay, well, so and there's a lot to be learned.

Jimmy Lea: There's a lot to be put in place There's a lot of things to tweak along the way Could you have done it quicker or was nine years

Jason Brennan: necessary? Frankly, Jimmy, I could have been retired five years ago if I did everything the right way, you know, it's, it's really, I'm 45 now. So I've still got a few years left in me here.

Jason Brennan: I'm not worried or anything, but man, when I think back could have been retired if I did everything right. If, if somebody wants to open a shop, they could have, I could have. Come up with a solid [00:18:00] business plan first, maybe gotten some education first, or at least started it right away. And if I had to go back in time, that's what I do.

Jason Brennan: And I, I probably, well, I definitely never would have opened a store in that two bay shop without the

Jimmy Lea: proper lease in place. Yeah.

Jason Brennan: Well, not at all because I've gone down, I've gone back and done the math and run the numbers. And it was never, I could, I lost money the whole time I was there there. It was never going to work with the two bay, the two bay store in the configuration that it was.

Jason Brennan: It just, it's an unsustainable business. It couldn't cover the overheads. I've never had. It never had the the capacity to cover the overheads. I'm not saying that nobody can do a two bay store, but in my case, it was just some, I never should have done. I should have gone for a bigger building in the first place.

Jason Brennan: So, you know, I would have, I definitely, somebody could, if they want to get this, you know, join a consulting or [00:19:00] 20 group, you know, have a coach start things off the right way with a business plan, a financial forecast, you know, maybe some staff even recruited before they open, if possible, so that they hit the ground running and have the right procedures and processes in place.

Jason Brennan: And then be, you know, being a little more, being a little better, more well capitalized, I should say. Yeah. Having some more money in the bank would have helped. Oh, for

Jimmy Lea: sure. I mean, capital is always king. Cash is king. And that definitely would have helped. So a question for you. Okay. So, so the, the scenario that most of us are in, most of us are working in a shop.

Jimmy Lea: Now we're working in a shop currently. So we're that guy that is in the two bay shop. That's losing money every month. And we don't even know it. What, what, what advice would you give? Okay. That person, that man or that woman who is In the business and just [00:20:00] working like a dog but not making up any

Jason Brennan: ground definitely a very good question and I love to give Advice on that issue because I went through it all I went, you know 80 to 100 hour weeks for years It was ridiculous.

Jason Brennan: I didn't get to spend any time with my family if that's you right now you need to Stop working on cars for a minute or go right in service or whatever you're doing and just start Start research, start getting the education that, the business education that you need, and, and leadership education that you need to run a repair shop right now, because to your point earlier, you could be losing money, but if you don't know, you can't judge your, you can't judge the profitability of your business by how much money is in your checking account, it's a lot more, it's not complicated, but it's, there's a lot more to it than that, so, Thank you.

Jason Brennan: I would say call you know, of course, yeah, maybe I'm a little biased because I've had super great success by being part of the Institute's [00:21:00] groups. That's certainly one place I'd recommend calling, you know, be your own, make your own judgment call there, but I'd call somebody like the Institute and I'd say, Hey, what kind of program do you have?

Jason Brennan: What can you offer me? And they'll kind of take it from there and just go with it. I mean, it might seem like it's, you know, maybe you're broke right now and you don't have the money and that might be what's going through your mind, but you're not, you're just like you just got to do it. Find a way to, find a way to pay for it somehow and get, get the education you need and then start taking the advice.

Jason Brennan: Don't do what I did and be hard headed and join a business group in 2012 and then not take any of the advice for the first five or six years because you're afraid to or whatever other ideas you have in your head that are If you think your situation is different or this won't work for me or whatever, just go with you know, make, make, make solid educated decisions, but get the education and, [00:22:00] and then just start implementing things right away.

Jason Brennan: Don't wait. Until you're, you know, almost out of business like I did or out of business Worse. Yeah, and then start getting some get start getting some family time back It might not happen right away, but it'll happen pretty quick.

Jimmy Lea: Yeah, that's true

Jason Brennan: You know start making more money and start having family time.

Jason Brennan: I mean who doesn't want that?

Jimmy Lea: Yeah, the family needs the family time as much as you need the family time and that the reason we're doing what we're doing is so that we can be with the family so we can have time to spend with those that we love and care about,

Jason Brennan: right? Yeah, so sorry for my long word answer there, Jimmy, but no, in a nutshell, I would say just do it.

Jason Brennan: What do you got to lose? You know, you're already probably losing money if you don't know or if you do know that you're losing money and you're having a hard time paying bills. You got nothing to lose by trying it out. If you keep doing the same thing you're doing, that's not going to work for sure. So just, just go [00:23:00] for it.

Jason Brennan: You got to try something different. Yeah. I

Jimmy Lea: was talking to Ron Haugen the other day, and when he signed up for coaching and training, in fact, he signed up with RLO as well, way back in the day when he was in a tubing shop. Right. And Des Moines, Iowa, Ron Haugen signed up for coaching and training. He says, look, you're either going to help me to, to fly, or I'm going to be bankrupt in three months and I, and that's it, I'm done.

Jason Brennan: Right, exactly. And that, that was a situation I was in too, Jimmy. It's

Jimmy Lea: interesting how similar the stories are because he was on the brink of bankruptcy and he signed the agreement. He signed the contract and he says, you know, this is either going to work or it's not, and if it doesn't, I'm not going to have two nickels to rub together anyway.

Jimmy Lea: So good luck collecting any collections, right? But that's not the point of the story. The point is. He implemented he did what they said and he soared he took off [00:24:00] when he finally sold his business to Joe, I think his was a 17 bay shop there in Des Moines, Iowa phenomenal phenomenal facility and I just think the world of ron.

Jimmy Lea: He's a great great guy

Jason Brennan: I, I know a little bit about him. I never met him, but he seems to be pretty, pretty smart guy. Yeah. You know, his story sounds similar to mine. Just because you're a smart person doesn't mean that you know how to run an auto repair shop. And just because you're good tech doesn't mean you know how to run an auto repair shop.

Jason Brennan: It's a completely different set of rules and a different education you need.

Jimmy Lea: It is. It is. And, and I, I would submit that you are extremely talented as a technician and Ron Hogan, extremely talented as a technician. And what you lacked was, this is the word. It's a big one. It's a dollar 25. It's business acumen, right?

Jimmy Lea: That business acumen of, of running the business. It's a complete different skill set that most shop [00:25:00] owners haven't had any coaching or training in that.

Jason Brennan: I agree. I think a good analogy would be like let's say if you were a carpenter and you know how to use lots of tools, does that mean that you're, you can just go start fixing cars without ever opening a manual or, or, or ever, you know, even, even Ever even, you know, working on a car before, could you just go do that?

Jason Brennan: No, you'd have to go to, you wouldn't necessarily have to go to trade school, but you'd have to get an education from somewhere. And the

Jimmy Lea: school of hard knocks is a pretty good educator as

Jason Brennan: well. So just cause you're a good carpenter doesn't mean you're a good automotive technician. And just cause you're in a good automotive technician doesn't mean you're a good business owner.

Jason Brennan: They're all separate, you know, so I think maybe some of us, including myself in the past, just have a little too big of an ego and we need to realize that there's some things to learn.

Jimmy Lea: Yeah, and you know, that's a good point, Jason, because I think in us in the automotive industry, [00:26:00] yes, maybe ego is a part of it.

Jimmy Lea: But i think there's also the fact that that that we work hard and we think if the harder i work the more successful i'm gonna be that's that's our mindset because that's what's worked in the past this is a completely different skill set that once you learn the skill set and you work hard in that set.

Jimmy Lea: Success happens right and i see a lot in the automotive industry a lot of shop owners who aren't afraid to work which is. Business definitely requires work. Oh, yeah, they just don't have the business acumen of business ownership And right. Yeah, I I see it all they

Jason Brennan: don't have the right they don't have the right tools That's what it is.

Jason Brennan: Your knowledge is a tool. It's like another tool in your toolbox. It is You know, replace an alternator with a hammer. Maybe you could, but it should take you forever. You know, [00:27:00] so you need the right tools. You're not using the right tools. It's not going to go very well. Yeah.

Jimmy Lea: Oh, amen. That's that's exactly right.

Jimmy Lea: So where you are today, you've got the two shops. Talk about the second shop where you added that in 21. You were basically bored at the first location in Lansing, so you opened one in

Jason Brennan: Indiana? Yes, yeah, we opened one in Hobart, Indiana, and so what that was, the way that deal came about is that a good friend of mine a good friend of mine called me and said, Hey, I know you've been looking, so I put the word out there to everybody I could think of that I wanted to expand.

Jimmy Lea: Okay, hold on. Who are you telling? Who are you telling that you want to expand? Who is this farm that you're starting to plant the seeds with? Who do you tell?

Jason Brennan: Well, basically everybody. My friends, family, relatives, technicians, store manager, tool truck guy, parts store people, parts store reps, other [00:28:00] shop owners I know, realtors.

Jimmy Lea: Everybody okay i thank you okay

Jason Brennan: pretty much everybody i mean it's it wasn't a secret that i was trying to expand so you know somebody called me and said hey i know where this and where there's this shop that's about to close and i you know that wasn't my target shop to purchase i really wanted to buy a business that was.

Jason Brennan: Pretty, pretty, you know, profitable already had good employees already and everything, but I went and looked at it and it it's, it was nice size facility, good equipment they had by the time I met with the guy was already there last week and he was going to like cut it up into storage units or something that he wasn't even going to try to sell the business.

Jason Brennan: He hadn't really thought of it was his answer. I said, why don't you try to sell this place? He goes, well, I hadn't really thought of that. So it was just it was good timing, I guess. So anyway, they were, they were closed for, they were closed for a couple of months before I was able to open it. I [00:29:00] had to do all the, you know, business license stuff and.

Jason Brennan: Getting parts accounts set up and remodeling the waiting room. We put epoxy floors down. Upgraded a couple of pieces of equipment and all that stuff. So got some new computers, et cetera, et cetera. Got the management system going there. So it took a couple of months before we were able to open. But the nice thing was the, the old shop owner, who was a great guy, his name's Keith Sweeney.

Jason Brennan: He's a great guy, ran a really good business there. Treated his customers very well. He knew a couple of the technicians still who had worked there. So he gave me their information. I contacted them. We got both those guys back. They, they wanted to come back. They were, they really never wanted to leave.

Jason Brennan: It was just that the owner had had some health issues. Then he wasn't able to be there for a while and things weren't going the way they should. So they, they had left already, but then they came back. And so I was really fortunate to get two really good texts. They're still there. [00:30:00] And then I ended up getting two more texts.

Jason Brennan: So now we have four texts there. A store manager and a service advisor. That's what's going on there. It's about a 5, 000 square foot, eight bay facility. We bought the real estate, the real estate's got two, two other tenants in it. So that's kind of nice. It helps cover the mortgage. You know, it's a separate thing.

Jason Brennan: If I never recommend making your primary focus real estate, if you're in the auto repair business, but if you can do it and it doesn't take away from anything else, then it's a, sometimes it can be a good deal. Nice.

Jimmy Lea: Congratulations. So is this like a strip mall and you own half of it? And the other half is the other two tenants.

Jason Brennan: No, it's not a strip mall. It's like a, it's a steel building, you know it's an 8, 000 square foot building. We take up 5, 000 square feet. There's a couple other tenants in there. Yeah. So pretty it, it, it didn't really go exactly the way I planned. I'd, I'd hate to know how it [00:31:00] would have turned out if I didn't have a plan.

Jason Brennan: Cause it definitely didn't turn out the way I planned, but now it is now it's going great, but I mean, that thing.

Jimmy Lea: What challenges did you have in it i mean it's basically a business that had shut down two months three months and then came back alive again what challenges were there that you can maybe even shine a light on that somebody in a similar situation can avoid.

Jason Brennan: Yeah, good, good, good question. Well, obviously have a plan, okay. Build a financial forecast ahead of time, have a business plan, have a banker, you know, that you have a good relationship with and find out what's going to be required to get a loan. If you're going to need one something I would have done differently is been a little more clear with my banker on what I was trying to do, because he ended up.

Jason Brennan: He's a good guy and everything. I still do business with him but you know, some of the, some of the details of [00:32:00] the loan weren't what I thought they were going to be. And, and luckily I, I had the cash to be able to pay for things like signage and asphalt and epoxy floors. You know, but I mean, I, I had to put like 150 grand of my own money into the place before I opened it.

Jason Brennan: And then, you know, and then I had to purchase the place and it ended up being a real estate only loan is what happened. So, you know, and I thought that I was going to be able to finance the rest of that. It didn't, it turns out I didn't need to, but I kind of wanted to. So make sure that, make sure you have a good relationship with your bank and that everything's.

Jason Brennan: Crystal clear about what kind of loan you're going to be able to get Because if I didn't have that if I didn't have the money in the bank to spend on that I would have been in a pretty bad situation You know Not being able to change your sign and having a gravel parking lot and having a torn up floor was that wasn't my goal.

Jason Brennan: So Could have still done it, but you know [00:33:00] anyway So it's been

Jimmy Lea: a longer runway is essentially what you're saying there, right? Could have taken

Jason Brennan: some time before you had it I don't recommend opening a shop on a shoestring budget and not having, you don't have to build the Taj Mahal, have the equipment. You got to have good working equipment and you have to have somewhat of a, you want to have the image that portrays the type of work that you do.

Jason Brennan: So, if you have like an old beat up sign with the wrong name on it that you just taped a banner over the top of and if you think you should have a gravel parking lot because it looks more professional and you just can't. So it's gravel. I mean, not saying that people can't do that. That's kind of what I had to do with my first store.

Jason Brennan: I didn't want to repeat that, though. You're at the

Jimmy Lea: second location. You've put some money into it. You got the technicians to come back. This is the larger facility, 2021. What I find interesting is that you've said it a couple times. You've got to have a plan. [00:34:00] You've got to have a plan. You've got to have a plan The interesting thing is you had a plan, but it changed Right what resulted wasn't the original plan So I find that interesting that you're saying have a plan but be flexible because it's going to change

Jason Brennan: That's exactly what i'm saying things are gonna things are never going to go 100 percent the way you plan But at least if you have a plan then then you got something to start with and then maybe have some backup plans.

Jason Brennan: So have a backup plan for financing, maybe talk to two banks or three banks, just in case something's not going right. And you're not beholden to this one loan because that's the only one you talk to. Maybe another thing that went wrong was I had recruited and hired a store manager. To start before we opened and he gave me a three days notice that he wasn't starting so my backup plan should have been to Maybe have interviewed some more people and [00:35:00] let them know that hey, we'll let you know.

Jason Brennan: We're not We, we, or maybe told them, Hey, we, we did, we did choose somebody, but we still want to stay in touch so that maybe I could have called one of them. But instead of doing that, I I knew better, but I, I didn't didn't do that. I just had banked on this one guy starting. And then it ended up being me Yeah,

Jimmy Lea: build the bench.

Jimmy Lea: That's what we'll call that build the bench so you can call the next

Jason Brennan: batter up, right? So, you know have maybe have a backup plan in case the employee or employees that you think are going to show up to work Don't show up. so You know, that's something that I would have done differently other than that.

Jason Brennan: I mean, you know It sometimes can take a while to find the right employees. We went through two store managers before we had the right store manager who is there now, and he's doing great. And just, just to, just to [00:36:00] point out how big of a difference a store manager can make. We had great technicians, had the wrong, wrong people in there.

Jason Brennan: They weren't bad people. They just weren't the right fit. And. The first two store managers, you know the shop sales when I bought it. We're roughly around 30 grand a month That's what the old shop owner was doing average 30 grand a month for like three years running pretty low for a eight bay shop so that's where kind of where our starting point was and I think by by March of this year with the combination of myself and the other two managers that I had there We're still only doing, you know, 75 K 80 K months at best.

Jason Brennan: And then when I, when I finally hired the guy who I have in there now, it almost immediately rocketed up to one 30 to one 70 K months. So with, with, [00:37:00] with no other changes, same marketing. Same tax. Well, we did add some tax, but that's cause we, cause when I hired him, we needed to, you know, but same, same facility, same location, same marketing, same equipment, same everything except for the store manager,

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Jimmy Lea: choose the right one? Wow. And what I just heard you say, Jason, was That the shop had operated at a certain level for years at least three years that you know about When you were able to purchase it you were able to double the monthly billing

Jason Brennan: we were yeah We were and so you you

Jimmy Lea: you did.

Jimmy Lea: Well, I mean that's That's okay. That's good. I'm surprised that they were alive at 30k a month. That, that's, that's a, that's tight budget. Super

Jason Brennan: tight. I wonder that my, I wonder how they did that myself. Yeah.

Jimmy Lea: Yeah. And then when you got the right manager and the right culture in there, man, immediately you doubled it again.

Jimmy Lea: Yeah,

Jason Brennan: more than doubled.

Jimmy Lea: Yeah. Phenomenal. Congratulations. So now, now. Now my question is, I mean this is where you are, this is what it looks like today, what is the future? What's your next 3 years, 5 years, 10 years, what, what [00:39:00] does your future look

Jason Brennan: like, Jason? Well, we my plan 10 stores by 2030 or sooner so that's, that's the, the longer term plan.

Jason Brennan: And the shorter term plan is we are, we are we're going to be putting on a third store in another one in Northwest Indiana pretty soon, either end of this month or beginning of next month. So that's, that's my kind of immediate thing I'm working on right now. bUt you know, got to stay focused on keeping, keeping the wheels on the bus, so to speak with everything else that's going on too, so.

Jason Brennan: I, when the same thing happened to me in my second shop as, as happened in my first shop. I, about a few months ago, found myself, maybe even more than a few months ago, I, I found myself going to work and not necessarily having a bunch of stuff to do. I did some facility repairs and maintenance because I love doing that still.

Jason Brennan: Still not afraid to [00:40:00] get dirty. I like to work with my hands. I probably should pay people to do it, but I just like it. So I came in there and like found things to fix and like outlets to move around or whatever the guys needed equipment repaired in Lansing. So I went back there and repaired equipment and then realized I never made any kind of maintenance checklist after I quit going there every day.

Jason Brennan: So a bunch of equipment fell apart and we ended up ordering new stuff and repairing it. And then we made a procedure for that. So, but anyway, my point was, I, I kind of got to the same point. I wasn't, I was going to work and I really didn't need to be there because the stuff I was doing I could do for my home office.

Jason Brennan: It was just, you know, all desk work and stuff. So then I, you got bored again, I guess, you know, or I just needed more. I wasn't challenged enough. I wasn't bored. That's not the right, but I wasn't challenged enough. So how

Jimmy Lea: did you find this third location? Did you, did you put the word out again to everybody you knew that said, Hey, [00:41:00] I'm looking to

Jason Brennan: add the words always out.

Jason Brennan: Yeah, but, but that's not how I found this one. It was, I probably, and you know, it's funny on that topic. I make new Google drive folders for each potential acquisition to put all the information about it in. And I just happened to look in there when I made the folder for this one and there were 19 other folders in there.

Jason Brennan: So. To, to get this deal to happen, I, I passed 19 other deals. Interesting. Because, because not everything, not every deal is the right one, you know? Yes. So, a lot of them aren't the right one, but luckily there's a lot of them out there. So this one I just, you know, it was random. I was on Facebook Marketplace looking at Camaros because I have a 79 Camaro and I wanted to see what, around what it might be worth.

Jason Brennan: So, I found one on there, and I contacted the owner of it, and, you know, it was real nice, you know, nicely restored. I'm trying to make a decision whether to restore this one I have or [00:42:00] not, and found out how much he was selling it for. I said, okay, thanks for the info, and then I looked at his profile, and he's an auto repair shop owner.

Jason Brennan: So I started talking to him and said, Hey, so you own an hour repair shop. That's cool. And you're, you're in the market and kind of in a similar market to me. I'd love to have a shop in crown point. What's your exit strategy. Next thing you know, I was going over there looking at the shop and we're talking and it just so happens that he was ready to retire like right now.

Jason Brennan: If he could retire yesterday, he would have. So. Facebook

Jimmy Lea: marketplace, you found a shop on Facebook marketplace pretty much My wife will be so proud of you. She is a facebook marketplace queen. She buys and sells all the time It's it's super awesome. Congratulations

Jason Brennan: With the Camaro. Yeah. I never thought of it that way, but yeah, I guess you're right.

Jason Brennan: I found a shop on Facebook marketplace.

Jimmy Lea: That's [00:43:00] wild. Absolutely. So these other 19 deals that you passed up on, and maybe the timing isn't right. Maybe some of them need some more time to simmer and you, do you keep coming back and checking on them? Yeah. Yeah.

Jason Brennan: So what does that look like for you? So that's a really good question.

Jason Brennan: So I've got three people, three shops that I really love to acquire. I like their people. They have, they have great people, great cultures, been in business a long time, doing great numbers, but they're just not ready to retire yet. So those are guys who I approached. And, you know, just whether I walked in or called him or met him at a one of the guys that met him at a Jasper breakfast networking thing or something.

Jason Brennan: And, you know, I kind of could I figured they, they, they look like they're probably in their fifties or sixties, you know, somewhere in that range. So I, I just approached him. And kind of had an exit strategy conversation and they weren't ready, but we're having ongoing conversations. [00:44:00] So those guys, I just call them and just talk to them every once in a while, see how it's going and make sure that I'm on their first phone call when they decide they're ready to retire.

Jason Brennan: So I have those. Yeah. And then, and who knows when that'll happen there. One that fell through. Is an 83 year old guy who I spent, you know, I, I made a mistake by, by not not looking at multiple deals at once. I should have been when, when I decided just recently here, when I decided to about six months ago, when I decided to get more aggressive again, with looking for a third shop, I focused on this one and I figured, yeah, for sure, this guy's going to sell this thing.

Jason Brennan: He's 83. Why would he want to keep going here all the time? And I knew his store manager and she said, you know, we had some conversations. I kind of, I coached her a little bit. She was having problems with the shop and I just gave her some free advice, phone conversations here and there. And the things that I told her to do helped, helped out [00:45:00] and they went from losing money to making a little money.

Jason Brennan: So I recommended that she talked the owner into their shop joining. The Institute, which at the time was still our low training. And they never did. iNstead they she, she connected me with the owner, this 83 year old guy and his wife, real nice people, real nice family business. But they that's still an ongoing conversation too, but he decided to still just keep, you know, keep running the place at the end of the day.

Jason Brennan: Price just wasn't right. It was the amount of profit that they're making would have warranted like a. Maybe a 600, 000 sale price and he wanted 4 million bucks. So

Jimmy Lea: wow. Yeah The same ball field.

Jason Brennan: No, so I mean, you know a lot of these conversations if if the owner has not already Looked [00:46:00] into selling their business.

Jason Brennan: They they don't know how to do a business valuation Even just a seat of the pants one. They just don't know They don't know how it all works, so if you ask them how much they want, they usually say, used to, seems like they used to say a million dollars all the time, but now they're saying like three or four million, so I guess that's inflation.

Jason Brennan: Yeah. But and maybe some of them are worth that much, you know, and some of them, but a lot of them aren't, you know. That was the deal with that one. So that's another example. The other ones that are not going to be ongoing conversations anymore are either just too small to support a manager's salary.

Jason Brennan: The amount that I would want to pay a manager, they're too small to support that manager's salary. Or they weren't in the location. I didn't like the location. Or they were just some poor old guy, unfortunately, with like, you know, great guy maybe, but he'd lost [00:47:00] all his employees. Okay Maybe it didn't keep up.

Jason Brennan: There's a lot of those out there if the owner doesn't keep up with You know modern day technician wages and benefits and things that they should then They may lose their technicians. Oh, yeah, that's what's happened to quite a few of these guys. And so I met with quite a few older gentlemen who were great technicians and ran a shop at Unfortunately, kind of like a zero net after their salary for years and years, it was kind of just a job to them.

Jason Brennan: And then the inflation crept up on them and they couldn't afford to pay their tax more, or they thought they couldn't because they didn't know how to do it, how to structure it right. And then they were trying to sell a facility. Like, you know, a four or a six Bay, most of them were four or three Bay shops with just the owner.

Jason Brennan: And that's it. And then, you know, that's not the time to sell, by the way, if you're going to sell your business, your business is going to sell, I forget who said this, but [00:48:00] it was perfectly true. Your business is going to sell someday, whether it's to your kids, whether it's to one of your employees. Whether it's to an auction house, you know people buying all your stuff at auction So everybody needs to have an exit strategy and these guys had no exit strategy and sometimes that works out Okay, like the the one that I mentioned on facebook, you know, he he didn't really have an exit strategy But he's smart enough to know that he's turning 60 and he needs to do it And he and he also was was realistic about how much it was worth too.

Jason Brennan: Yeah

Jimmy Lea: Yeah, that's that's an interesting conversation to have

Jason Brennan: with people Yeah. If you have, you know, if you're a shop owner, that's 60 years old, you don't know how much longer you have in this area. I hate to be, to sound grim, but you just, nobody does. Yeah. So, but especially as you get older, if you don't have an exit strategy, then what's going to happen?

Jason Brennan: You know, it's don't wait till it's not up to you anymore. What happens? Oh yeah. [00:49:00] That's what happened to some of these guys. So yeah, then the value just isn't there for someone like me to buy it because it's basically just a facility.

Jimmy Lea: Well, then it becomes a real estate deal not a business

Jason Brennan: deal. It's just real estate and some and some Maybe decent equipment and that's it and and you're

Jimmy Lea: not in it for the real Well, you are in it for the real estate because you do want real estate, but you you you are wanting to buy a business Right

Jason Brennan: that has real estate, right?

Jason Brennan: And it's not that those places you know if somebody had like a six bay or larger shop that they wanted to sell and it was just a facility and maybe they just kind of Maybe they maybe they made enough money to retire and they just didn't want to deal with the hassles of employees anymore and they sort of let it downsize itself and Now it's a facility and it's got equipment and still got a good working phone number with customer base That's that's still worth something but it's definitely not worth it.

Jason Brennan: It's probably not worth a million bucks Yeah, unless the real estate's worth a million bucks, [00:50:00] but you know real estate aside the business is worth At that point is probably just worth whatever the equipment's worth, honestly, maybe a little

Jimmy Lea: more. Yeah, it's worth much less than it could have been. So you mentioned something interesting and I want to ask you this question.

Jimmy Lea: When is the perfect time to sell your business? What can you do as a business owner to position your business to be in that perfect position to be ready to be for sale? When is the perfect time?

Jason Brennan: Hmm, well, I've never sold one, so I don't know. I don't know if I'm qualified to answer, but if, but if I had to answer that, I would say that the best time to come up with an exit strategy is as soon as you get your business operating profitably, the way that it should be working on that first, you know, because you're going to retire someday.

Jason Brennan: So, but, but when you retire, you want it to be as profitable as it can be so that you can get the most out of it that you can, when you retire, [00:51:00] whether you own or finance it to your. Store manager, whether you sell to another company or, you know, somebody like me, or even a private equity company, whoever work on getting the place profitable and well running first.

Jason Brennan: And then I don't see a reason to wait a whole lot longer after that to figure it out. Once you have that done, then why not just start thinking about it? You don't have to plan it overnight, but. Having some kind of plan, just like you need a plan to open a shop. You need a plan for what you're going to do when it's time to retire.

Jason Brennan: You could have a health problem that pops up on you. You could have you know, you could just decide you're tired of it and you're older and you just want to retire. Whatever the reason is, if you have a plan ahead of time. The earlier, the better, because you don't know when you may think you're going to work till you're 65 83, like this guy that still doesn't want to sell me his shop, but you know, you know, anything could happen [00:52:00] tomorrow.

Jason Brennan: So having an exit strategy, I think the time is as early as possible, but it may change over the years. At least you have a plan.

Jimmy Lea: Yeah. Yeah. I like that. I like that you always say that to have a plan, because that plan, while it could change, it definitely gives you some direction and some guidelines and some bumpers to to make sure you're going down the right path.

Jason Brennan: Right,

Jason Brennan: E exactly. Yeah.

Jimmy Lea: Nice, nice. So if you were to have the ability of a of two soup cans and a string, and you could talk to your. Younger self, what advice would you give yourself? Maybe it's the advice before going into the two bay shop. Maybe it's advice before jumping into the the 3, 800 square feet.

Jimmy Lea: Maybe it's advice before you jump into the 5, 000 square foot, 8, 000 square foot building. Who would you? Grab that soup can and give [00:53:00] advice to first.

Jason Brennan: Who would I give advice to first? I, I'd give advice to the, to the Jason from, you know, 2003. I'd tell him, Hey, you know, you, you don't really have a business education here.

Jason Brennan: You don't have a plan. Hate to break it to you, but you're not as smart as you think you are. And so you're not Superman even though you think you're so, so. Read some books about the automotive repair business and talk to some people, network with some people, maybe find an industry association and learn more about running a business.

Jason Brennan: Maybe even try to work your way up into management at one of the places you work. You know, put, put your, maybe, maybe put your toolbox away for a while and write service. And manage a store first so you can learn the ins and outs of it probably would have been smart I would say also don't go don't go into it under [00:54:00] capitalized Have money in the bank first, you know if you need to work for a little longer and save up have money in the bank and then Find a group of people in the auto repair business who are doing the same thing as you are And if you want to be successful at achieving a goal Find other people that have already achieved that goal and ask them how they did it and then do it Don't try to reinvent the wheel, you know, that, that's, that's the beauty of, of these 20 groups, I guess that's what we're calling them.

Jason Brennan: I don't know. 20 groups, like the gear performance group, you know, it it's, there's, there's 19 other shop owners in there that I can talk to and say, Hey, you know, this happened. What, what did you do when that happened? Did this happen to anybody else? And chances are the answer is yes. And here's what I did to get around that problem.

Jason Brennan: So if I could have, if I could talk to my former self, it'd be like from, from the start, you know, years ago, those are the things that I would the [00:55:00] main things I would have done differently, find industry experts and colleagues to talk to so that you're not repeating the same mistakes they did find role models and leaders in the industry, and you do what they're doing, you know, succeed.

Jason Brennan: You become successful. One, one good way, it's not the only way, but one good way to become successful is doing whatever successful people are doing.

Jimmy Lea: I totally agree with that. Totally agree with that. That's phenomenal advice. Had we a couple of soup cans in a string, you could have gone back to your younger self and given that advice.

Jimmy Lea: That's that sound advice. Get the business acumen, get the business chops. And then find yourself that 20 group, that group of like minded individuals that

Jason Brennan: can assist you. At least a coach, you know, maybe I wasn't a candidate for a 20 group yet, but I, but I could have could have found somebody who I could talk to and [00:56:00] they, and they would lead me in the right direction.

Jason Brennan: Someone in the automotive industry. That's phenomenal. Yeah, I wish I knew John Woffler in 2003. That guy was smart, or he is smart, I should say. Yeah, he still is. He's now retired, but man, I, I probably, I probably gave him a little bit too much of a hard time, too much of a hard time. Yeah.

Jimmy Lea: I'm sure you contributed to some of his gray

Jason Brennan: hair.

Jason Brennan: I probably did. I never asked him. I'm going to call him and ask him, well, you know, Hey, did you ever. Did you ever think about just kicking me out of the group or anything? Cause I was one of those stubborn guys that just wouldn't listen to, I would listen to advice and then I wouldn't do it. And I'd make up some kind of excuse and of why that situation didn't apply to me or something like that.

Jason Brennan: And it, it really set me back like. Five or six years doing that. Mm hmm,

Jimmy Lea: Jason. You're phenomenal, man. Thank you very much for spending some time with me [00:57:00] today It's good to know a little bit more about you and it's about your background and Boy Scouts I didn't know you were an Eagle Scout. That's very

Jason Brennan: cool, man.

Jason Brennan: Definitely definitely a junior leadership training. Oh, yeah I did

Jimmy Lea: I was on staff for three years with junior leadership training

Jason Brennan: I did, I did staff for one year of that. Yeah, it was, it was a really cool program. I think they still have something similar in it. It it was definitely a that was my first exposure to any kind of real leadership tactics or, you know, methodology, if you will.

Jason Brennan: And it was pretty cool. I still know some of those guys, you know, if I think back when I got, you know, I don't know anybody in that program that didn't become extremely successful. That

Jimmy Lea: would be interesting. I, I, I can't even say that I know a single guy that was in my junior leadership training. I do know all the guys that were in my troupe growing up.[00:58:00]

Jimmy Lea: And yeah, I, I, many of them are retired already and enjoying a leisurely life. Yeah. Congratulations. Yeah. That's phenomenal. Yeah. Scouting's a

Jason Brennan: great program. Yeah. We'll have to start doing the left hand handshake from now on or something.

Jimmy Lea: I love it. The Boy Scout handshake. The handshake of friendship.

Kent Bullard: That's it for this one. This episode was brought to you by Gear4Shops. com, the GearHeads Network, and the Institute. For a better business, a better life, and a better industry, visit WeAreTheInstitute. com. Thanks for listening, and we'll catch you in the next one.

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88 - The Diagnostic Journey: Tools, Technology, and Teamwork with Justin Kidd & Eric Edberg, iSCAN by AutolandMay, 2023 - 00:52:27

Show Summary:
This episode of "Leading Edge" brings into focus the ever-evolving landscape of automotive diagnostics, with insights from industry experts Justin Kidd and Eric Edberg of iScan by Autoland. Kent Bullard orchestrates a deep dive into the complexities of modern automotive technology, from the intricacies of high-pressure systems to the burgeoning domain of electric vehicles (EVs). The discussion pivots around the critical importance of ongoing education and the implementation of support on demand, painting a picture of an industry at a technological and methodological crossroads. As the conversation steers towards the horizons of automotive service, listeners gain an understanding of not only where the industry is headed but also how to equip themselves for the journey ahead. A narrative of change, challenge, and opportunity unfolds, emphasizing the role of strategic adaptation and the power of a well-informed team. For anyone passionate about cars or curious about the gears that drive the automotive service industry forward, this episode stands as an essential tuning point.

Host(s):

Kent Bullard, COO & Partner - The Institute

Guest(s):

Eric Edberg, Director of Business Development - iSCAN by Autoland

Justin Kidd, iSCAN by Autoland

Episode Highlights:
(00:00:00) - Opening remarks on the importance of education in automotive success.
(00:01:00) - The critical nature of safety in working with new automotive technologies.
(00:05:00) - The urgency of adapting to electric vehicle (EV) technology in the industry.
(00:14:00) - The value of technical training and resource accessibility for technicians.
(00:18:00) - How the evolution of the industry affects technician competency and shop operations.
(00:21:00) - Insights into the partnership between the Institute and iScan and its benefits for technical training.
(00:30:00) - The financial impact of service and the importance of understanding business operations.
(00:40:00) - A personal anecdote emphasizing the importance of charging adequately for services.
(00:53:00) - A discussion on the future-focused strategy for automotive businesses.

After engaging with the forward-thinking dialogue between Kent Bullard and the iScan experts, we invite you to reflect on the advancements in automotive technology. What are the lessons from your professional experience that resonate with the transformative trends discussed in this episode? Share your insights with us at Click Here- Want to learn more? Click Here - Want a complimentary business health report? Click Here - See The Institute's Events List: Click Here - Want access to our online classes? Click Here ________________________________________

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Episode Transcript:

Leading Edge Episode 88

[00:00:00] Kent Bullard: Welcome to the Institute's Leading Edge, a show dedicated to giving automotive professionals the tools and education needed to succeed. The topics we cover are all geared towards running a [00:00:10] better business, leading a better life, and ultimately changing the industry for, well, the better. Here's what's coming up.

[00:00:15] Kent Bullard: I

[00:00:15] Justin Kidd: mean, you could talk about, you know, knowing that hydraulic systems have a wild [00:00:20] pressure relief that's leaking. You could hurt yourself, right? So high pressure is high pressure. High fuel is, it could still hurt you greatly. So there's always this element of safety around the car, no matter what it [00:00:30] is that you're touching.

[00:00:30] Justin Kidd: I also don't want to be electrocuted. It's out there. There's an, it's in many cars and not know what you're getting involved in. Just for a simple, you know, we're talking a break job. [00:00:40] It needs to be educated that there's an element of safety before you

[00:00:43] Kent Bullard: begin. We need your help by submitting questions or topics to info at wearetheinstitute.

[00:00:48] Kent Bullard: com. We can continue to provide [00:00:50] relevant content to you, the listener. But for now, what are we waiting for? Let's get into it. Hello everybody and welcome to the Institute's Leading Edge. We are in episode number. [00:01:00] I believe 88. Today with me, I've got Justin and Eric from iScan by Autoland. I'm very happy, happy to have you guys on here.

[00:01:08] Kent Bullard: We've been, I went up and hung out with you [00:01:10] in in Boston a little while ago, right? That was fun. I've never been that, that far East. So a bit colder than I'd, I'd

[00:01:17] Eric Edberg: prefer we'll do in the summertime. Next

[00:01:19] Kent Bullard: time, [00:01:20] summertime, I'm looking forward to go there more often. I love the architecture. I thought, I think you guys caught me like taking pictures of a lot of the buildings and stuff.

[00:01:28] Justin Kidd: So

[00:01:29] Kent Bullard: [00:01:30] so those of you who are listening or watching, if you like what you hear, you learn something new, give us a like and a comment to share so that others might benefit from what we're discussing [00:01:40] today. Thanks. We do have quite a lot to talk about with these two guys today. So let's, let's jump into that.

[00:01:44] Kent Bullard: So first and foremost, our partnership, we're working together, aren't we guys? We are a hundred percent [00:01:50]

[00:01:50] Eric Edberg: excited about it as well. Yeah, I mean, basically for those of you guys that are not aware the institute and I scan by auto land are now officially. partnering up and [00:02:00] it's a joint kind of venture to really help our industry and our collective customers have basically a deeper toolbox at their [00:02:10] disposal to, to basically run their shops more effectively.

[00:02:13] Eric Edberg: You know, we're obviously kind of. focused on the back of the shop on the repair side and making sure that our customers have the proper [00:02:20] tooling, the information, the coding and programming and the, the diagnostic and technical resources. But I think what often gets overlooked is the front of [00:02:30] the shop and, you know interfacing with customers properly.

[00:02:33] Eric Edberg: How to run the business, how to properly right service to market to your customers. And, and again, we [00:02:40] really see this as a valuable partnership with you guys to, to basically bring that to our customers and make sure that, that, you know, that they really know that, that a business is [00:02:50] not going to be successful unless both sides of the the house are, are properly tooled up.

[00:02:55] Eric Edberg: So,

[00:02:55] Kent Bullard: so I had a meeting with some of my facilitators this morning and we were talking about [00:03:00] the high level skills. So, you know, a lot of these shop owners are master technicians. They could get in there, they could fix anything, diagnose anything, but what tends to happen is [00:03:10] they end up bottlenecking a lot of the process.

[00:03:11] Kent Bullard: And instead of investing that time, you know, fixing cars, you know, they need to be investing it on what we would call high level business acumen. [00:03:20] So stuff that actually helps the business run more effectively. And then earlier, In that same discussion, we mentioned someone had said, you know, I'm responsible for [00:03:30] 13 families.

[00:03:32] Kent Bullard: I am the direct, you know, pipeline for their livelihood for 13 families and I need to [00:03:40] be, I need to manage that. Actually, I think it was a post that Brian Walker put out this morning. We're discussing that, but you know, that's kind of why [00:03:50] we're excited to work with with ice can with with Justin and Eric.

[00:03:52] Kent Bullard: You guys are good people. I'm glad we made it official. We have a website, the landing page, right? The partnership. So yeah, it's [00:04:00] interesting. It's interesting. The, the, the opportunity that we have to combine both of our resources

[00:04:05] Justin Kidd: here. Absolutely.

[00:04:07] Kent Bullard: So go ahead. Go

[00:04:08] Eric Edberg: ahead. I was going to say [00:04:10] also you know, for, for, you know, I think some people might look at.

[00:04:13] Eric Edberg: Us is kind of, you know, we're, we're on slightly different spectrums of the business, but I think that's also what's really good is, is [00:04:20] it's combining kind of what you guys do really, really well. And, and some of the knowledge and expertise we have and, and basic, you know, cross collaborating, right. It's, [00:04:30] it's really about us sharing information.

[00:04:32] Eric Edberg: It's not about us kind of hoarding information. And that, that's why we're, you know, we're having our event, in a couple months as well, is because we just know [00:04:40] that. The way technology is moving and unfortunately with the pandemic the last couple of years we've taken some major steps back in terms of our collective [00:04:50] experience and technical training and getting up to speed.

[00:04:52] Eric Edberg: And we felt that this is really the right time to help you guys you know, build more technical content for your [00:05:00] customers utilize some of your technologies to make that information. easier to reach for our customers. And, and just basically again, show, show everybody that, Hey, we've, we've got [00:05:10] a really strong network of, of, you know technical and management and just, just, you know, we've partnered with the right people and these, these people know how to be [00:05:20] successful.

[00:05:20] Eric Edberg: And at the end of the day, what's, what's really kind of unique is they're willing to share that, right. They're not hoarding it from themselves. You know, when we look at our [00:05:30] iScan SOD network. We've got really competent partners that help customers every day with their difficult VW problems or their Mercedes problems or [00:05:40] their GM problems or whatnot.

[00:05:41] Eric Edberg: And not to say that our shops don't know what they're doing. I mean, they're very qualified, but In this day and age, it's just impossible to stay up on everything. [00:05:50] And sometimes even your best techs will admit that, you know, if nothing else, they need another set of eyes or someone to bounce something off of.

[00:05:57] Eric Edberg: And that's something that we can provide for our customers. And [00:06:00] when you need it, it's invaluable. And, and it really is the difference between you know, kind of spinning down the rabbit hole or, or staying on track and keeping those jobs profitable. [00:06:10] It

[00:06:10] Kent Bullard: seems, it seems, you know. More and more of the things are getting faster and faster.

[00:06:15] Kent Bullard: And there's, there's even more and even more. And you know, you, you guys, [00:06:20] you were talking about this tooling up, right? Getting prepared for it. You know, we, we often say, you don't know what you don't know. And the more resources that you have at your disposal, the [00:06:30] better,

[00:06:30] Justin Kidd: To help

[00:06:30] Kent Bullard: make better decisions.

[00:06:31] Kent Bullard: I don't know, Justin, what do you, what do you think about this? You, you guys, we've, we've been talking about the the SOD or school on demand, right? And Being able to get, [00:06:40] it's funny because a lot of your network is going to be related to the technicians specifically, but our business content is going to be right there.

[00:06:47] Kent Bullard: You know, how do you think that's going to, I know [00:06:50] we've talked about it, but I want you to elaborate on that. How do you think that's going to help some of these shop owners or these shops out there, these automotive professionals? Yeah.

[00:06:57] Justin Kidd: I mean, I was, as we're talking, I'm thinking of [00:07:00] even my own you know, as I'm coming up the ranks of being a technician and I'm seeing service writers and, you know, I always thought I could just.

[00:07:07] Justin Kidd: Sell service. It's easy. Pick up the phone, [00:07:10] call them, and just sell them brakes and then, and torque and clutches and stuff. And, you know, they make it look so easy. And then I actually had the experience of doing it, but I had [00:07:20] no again, I was educated as a technician, but I was never educated to be a service rider.

[00:07:24] Justin Kidd: So walking into a, A center and getting my first service writer job. It was you know, [00:07:30] it was, it was a big wake up call and you have to, you know, actually speak with customers and actually convince them to sell the work. But if I had something [00:07:40] like what the gear offers, you know, the institute and someone to actually train me on what it is I'm supposed to do, I may have been a lot more successful right out of the gate.

[00:07:49] Justin Kidd: [00:07:50] And that's again where the partnership comes in play. So yeah. You know, we have, you know, the great ability of tooling up and, and again, there's going to [00:08:00] be different different things that do better or worse for every job, right? The special tool for this special job. And, you know, it's like the Swiss army knife of of the [00:08:10] aftermarket, you know, what's going to work the best for this job.

[00:08:13] Justin Kidd: So, you know, we have several applications that I think work very well, but when you talk about what's in the, you know, our [00:08:20] back pocket and having a Partnership like with you guys, all of a sudden now we can focus on or let you guys focus on the front. So I really think that's a [00:08:30] huge value add for, for everybody.

[00:08:32] Kent Bullard: Instead of trying to, instead of trying to build it all out myself, you know, my dad used to call it a business in a box. He wanted to create a useful [00:08:40] tool that it's like a whole business in a box. You can take it and you can give it to a shop and they can run their business. It's, it's gotten far more complicated now and more.

[00:08:47] Kent Bullard: Ease of access. We're not shipping a business in a [00:08:50] box, but you've gotta use what you have at your disposal. And I'm really happy we got you guys, 'cause then we don't have to deal with the technical stuff. And you guys are vetting some really good guys. And, and do you [00:09:00] think, you know, as, as you were talking, I was thinking about this, what do you think the technicians should have?

[00:09:05] Kent Bullard: Some level of business knowledge? Absolutely.

[00:09:09] Justin Kidd: And, and why? [00:09:10] I mean, right off the gate, I can think of, you know, parts parts return, you know, as a technician, it's really easy at a dealership to just take something off the counter and try it and stick [00:09:20] it back in the box. And you don't think about the cost effect, you know, it's, it's waste, right?

[00:09:26] Justin Kidd: At that point, you know, you don't realize that. You just spent the company's money. [00:09:30] Maybe that part could never be put back in another car to be educated enough to know that, you know, again, we talk about like critical thinking you know, thinking outside the box and, [00:09:40] but taking apart and just sticking it in.

[00:09:41] Justin Kidd: You don't realize that somebody had to pay for that. So yeah, having some of this business esque knowledge of, of where this is going to [00:09:50] think a little bit ahead of that. Again, where, where can you save?

[00:09:55] Kent Bullard: A lot of the shops we work with there's always like one technician every now and then [00:10:00] who's just not happy that we're there, that we're working with the business owner.

[00:10:04] Kent Bullard: They think that they're either overcharging, like the shop owner's overcharging. the [00:10:10] customers or XYZ and they just didn't have that full picture of how the business actually runs and operates and what the costs involved are and all that. And we end up having that conversation with them [00:10:20] and it really opens them up to go, wow, okay, I, I guess I might, I may have been looking at this a little differently.

[00:10:27] Kent Bullard: So I'm interested to see how many technicians take advantage of some of the [00:10:30] business content as we push it out. What if we told you that you could get quality training and education conveniently and without emptying your pockets? Our gear platform presents great educational [00:10:40] resources for automotive shops, courses led by experts inside and outside our industry, a community of like minded people to engage with, and a resource library at your fingertips.

[00:10:49] Kent Bullard: With a monthly [00:10:50] membership, you can gain access to every course we have in the library, as well as the courses we add each and every month. With the ability to watch wherever And whenever you'd like, the right training is more easily accessed [00:11:00] than ever before. For help with improving your business, go to we are the institute.com and take your first course today.

[00:11:06] Kent Bullard: Yeah. Obviously they're gonna be looking at the technical stuff. We got some good technical stuff [00:11:10] coming up, right?

[00:11:11] Justin Kidd: A hundred percent. Yeah, no, absolutely. Yeah. No, like I said, it's, it's if you, for the technicians that think they can do it on their own, you [00:11:20] know, they may be awesome if master texts in a field, and then when they get on their own, it's, they don't have any business degree to, to get moving.

[00:11:28] Justin Kidd: Right. So yes, the doors are [00:11:30] open. Yes. Maybe there's some clients coming in, but there's, you know, again, you're, you're educated in the vehicle, but the bottleneck may be the business end of it. [00:11:40]

[00:11:42] Kent Bullard: I'm interested. I'm interested to see how that all pans out.

[00:11:45] Eric Edberg: So, well, yeah, and I think hopefully, you know, owners and, you know, [00:11:50] managers and whatnot, you know, encourage their technicians.

[00:11:53] Eric Edberg: I mean, everyone in their organization to, like you say, learn about the business, become a vested partner in it. Hopefully, some of [00:12:00] these owners are looking at, you know, how do we. You know, how do we share profits or, or, or get everyone to, to, to buy into, Hey, if we're successful team, we're all gonna, you know, [00:12:10] grow together, but just brings up a really good point.

[00:12:11] Eric Edberg: A lot of techs, I think eventually get frustrated or see that the grass is greener and decide, you know what, I'm going to do it on my own. That's great. You know, [00:12:20] we want, we want people to be entrepreneurial, but if you didn't take the time to at least. Pay a little bit of attention on the other side, you know, unfortunately, you could get lucky, but but [00:12:30] realistically, you might have a pretty tough road ahead of you.

[00:12:32] Eric Edberg: And again, and I think that's why you know, the management training is just really critical. You can't, you know, just like you have to be tooled [00:12:40] up in the back. I mean, you cannot be one sided. And expect to be successful in the long run. It will catch up to you if you're deficient on one or the other sides.

[00:12:49] Eric Edberg: Yeah. Some [00:12:50] of the,

[00:12:50] Kent Bullard: some of our top shops the guys are doing the high level stuff. They've got a lot of, you know, they're expanding. One of them just bought three new shops. He's on those, waited 20 and, what they've been [00:13:00] doing is, is rolling out these training initiatives for personal finance and teaching their team about business [00:13:10] management and business strategy and, and wealth development and all this with their technicians, their service advisors with their and it just shows that, you know, they're, [00:13:20] they're really thinking on a higher level of how I can improve the team that I have And give them more opportunity to be successful really invest in them.

[00:13:28] Kent Bullard: And so, you know, that's kind of [00:13:30] in line with what we would like to do is, is that we always believe in full transparency and sharing everything about the business with your team. They, they, they're invested there too. And they're, [00:13:40] they're putting their time in there. So, yeah, I, I'm curious to see how it all pans out.

[00:13:43] Kent Bullard: So the event let's, let's shift gears a little bit. Let's talk about the event. Why are [00:13:50] we, why are we hosting an event? And, and what are we, what are we training on?

[00:13:57] Justin Kidd: Want to take that one, Justin? Yeah, sure. Absolutely. That, [00:14:00] that's, it's exciting because I, I really do love the, the live session and, and with obviously, the, you know, COVID kind of hindering us to, to be able to do that.

[00:14:09] Justin Kidd: We've [00:14:10] seen, again, kind of a shift of, a mixture of either, you know, hybrid or online learning, which, again, it, I think it all works hand in hand. You need both. [00:14:20] You do need, A little bit of the classroom, and you do need a little bit of live interaction.

[00:14:25] Kent Bullard: Yeah, well, so things are shift. Sorry to interrupt.

[00:14:28] Kent Bullard: No, I cut you off, but things are [00:14:30] shifting, you know, we've had, we used to have nothing but in person, then we went to nothing but online and, you know, there's there's pros and cons to both of those. [00:14:40] And the way that the Institute has been looking at it. Because we started doing online before COVID hit and moving into this, this space is you have to have some kind of a dynamic approach to this and [00:14:50] it all has to be backed by a community or a strong network of people, professionals who are in line with your same ideals of growth and development.

[00:14:59] Kent Bullard: And so, [00:15:00] you know, we, we see this, you have to have this. This online and in person where you can get the social aspect and have them interconnected with this community, like you know, we use our [00:15:10] network often with our workshops, so we'll do it an online training workshop will follow up with our network and have discussions between the members and then we'll meet in person and have an even more in depth [00:15:20] discussion as well as the bumping elbows and actually building those relationships for the long term.

[00:15:26] Kent Bullard: You know, you've got a lot of partnerships. I hate to say it, but old guys that are [00:15:30] moving on, they're getting to the point where they're retiring and they're transitioning and there's a lot of younger guys like myself, only have a little bit of gray. You know, I got three kids, so I guess that's why I got [00:15:40] that.

[00:15:40] Kent Bullard: But and they're looking to build these relationships. You know, you Eric, I think you mentioned having that, that community, right? You talked about building a strong network. [00:15:50]

[00:15:50] Eric Edberg: Sure. Yeah, no, I think, I think it's really important. I, again, you bring up I think a really good point. We've got some new mediums and technology that, that pass information along better now.

[00:15:59] Eric Edberg: [00:16:00] So gotta utilize that. I think it's important to, you know, kinda like what you guys are doing with the with gear is that, you know, you're, you're really making a lot [00:16:10] of. Quality information and education available at anyone's fingertip. But I think the important thing about these events is really just that you get to meet these people, [00:16:20] right?

[00:16:20] Eric Edberg: You build a relationship with them. I mean, I hate to say it. I'm not saying that the only reason you go to an event is so you can make it happen. get a phone number or whatnot, but, but let's face it. I mean, let's use the analogy of why [00:16:30] you go to college. Yes, you learn some things, but really it's kind of the relationships you make that, that potentially will last a lifetime and, and, and we'll, we'll lead into other things.

[00:16:39] Eric Edberg: So to me, [00:16:40] technical events, like we're going to be putting on you'll get a chance to meet these high level trainers and instructors. And most of them, if not all of them are SOD [00:16:50] providers. which means not only are they interested in training and bettering their, you know, their industry and the aftermarket, but they're also in many cases [00:17:00] providing some level of support to their customers.

[00:17:02] Eric Edberg: And, and again, and I think that's the thing is you know, I hear this all the time and it's kind of a true statement that. The top diagnosticians, it's, it's really, [00:17:10] it's not necessarily, you know, how they were trained up or, or, you know, what education they had, how many years he spent at the dealer or whatnot.

[00:17:19] Eric Edberg: If you're a really [00:17:20] good diagnostician, you're very good at getting the information and finding it. Efficiently, right? And it's the same thing with with this. It's it's the more people I know, I quickly [00:17:30] realized like, Hey, for that answer, this is the best person for me to bounce that off of or this is the best place to go.

[00:17:35] Eric Edberg: Even with scan tools, right? It's like, Hey, I know this tool is really good in this area. And [00:17:40] that's my go to for that. But this other tool is great here. That that kind of wisdom and expertise once you gain that it's it's invaluable. But again, getting in front of [00:17:50] people building your network, right? It just makes you stronger.

[00:17:52] Eric Edberg: And, and unfortunately, you know, we are in a, in a huge you know, technician shortage right now. You know, I, I know all your shops and [00:18:00] everyone out there is struggling to find and retain good talent. And we're never, you know, we're never going to go fully remote with anything, but having more resources [00:18:10] is going to be key because these vehicles are getting more complex.

[00:18:12] Eric Edberg: There's the, they're branching off exponentially. And unfortunately, even the shops that invest a lot in training. We're still [00:18:20] playing catch up, you know, we're still kind of losing that race with technology. So the, the tools that are going to be able to weather the, you know, the pending storms that are down [00:18:30] the road are the ones that took the time to invest in the technologies and partner up with the, the resource networks and, and are going to be in a much better place as we move forward.

[00:18:39] Kent Bullard: We've [00:18:40] got some big things coming in the industry, you know, got EVs coming. Maybe a lot stronger. I think there's still a lot of people out there who are saying, Oh, it's not, it's not going to come out, you know they, [00:18:50] they announced CB 10 years ago saying it was going to be the next thing. And that was 10 years, actually 15 years ago.

[00:18:56] Kent Bullard: And people freaked out back then, but now it's becoming [00:19:00] a lot more of a reality. You've got mass consolidation going around. A lot of shops are getting consolidated. Yeah, it's, it's so, so that's why, you know, this conference, what? [00:19:10] Justin, we are limiting how many people we're allowing at this conference.

[00:19:14] Kent Bullard: Why? So we talked about, so let's, this is in a juxtaposition here. We talked about growing a [00:19:20] network and expanding and your resource and all that. And now we're saying, all right, we're restricting it to 100. Why are we

[00:19:25] Justin Kidd: doing that? The energy in that room is going to be [00:19:30] just huge, you know, and when we do these, you know, live training events or when you get into a classroom and you and you really have a great back and forth with, you know, the instructors and the [00:19:40] students and stuff, it's just nothing like it.

[00:19:42] Justin Kidd: You can feel the energy in that room. And to keep it, you know, in that manner smaller than, you know, a couple of thousand, it's impossible [00:19:50] to get everything you want out of you know, and out of that. So I think it's really important that we'll keep it in that. Kind of, you know, very [00:20:00] smaller environment that it'll, it'll be a much better benefit for them.

[00:20:05] Kent Bullard: We did, we did talk about upscaling it. And ultimately we kind of came to this idea that, look, [00:20:10] we'd rather have a much more personal experience and much more one on one. You know, with with the instructors so that we can build those relationships there. And that's what [00:20:20] we really want. We want some hands on stuff.

[00:20:21] Kent Bullard: We want it to be more engaging for the members who are here, rather than blow it up to like a class of 300 people [00:20:30] with a presenter in the front, you know, and we just have. No time to chat and talk. Yeah. So we got a lot of networking opportunities at this event.

[00:20:38] Justin Kidd: Yep. I mean, I've done, I've done classes [00:20:40] before, you know, rooms of, of a hundred or plus and, you know, it's, it's tough to, to manage that level 'cause there's gonna be a lot of questions, you know and [00:20:50] having a smaller environment.

[00:20:51] Justin Kidd: It's a lot more controllable, but you do, you get to really see the guys and having you know, that energy in that room, but listen, this is going to be [00:21:00] something we do more frequently and it's going to be a great success, you know, it will grow and we will, there will be a demand for, for more. So we're excited.

[00:21:09] Justin Kidd: I've

[00:21:09] Kent Bullard: [00:21:10] already had people reaching out saying, you know, why, why, why just in Utah? Why not over in my neck of the woods? And so we've been just on the institute side of things because we run workshops and [00:21:20] and we're like, yeah, we really should. It's interesting that now people are going back to the regional stuff because originally it was you teach regionally and that was fine.

[00:21:27] Kent Bullard: And people were like, well, it's not yeah. [00:21:30] It's not that great, you know, we'll just go to the big conferences and so then it got to be, you go to the big conferences to get training and then we had COVID and now it's back to, hey, can we have this like in person little, [00:21:40] you know, get togethers. And so it's, it's, it's funny to see it all come full circle here.

[00:21:46] Kent Bullard: Yeah, so let's, let's look at this. So some [00:21:50] of the, some of the training that we do have at the event, you know, we're, we're touching EV. Why are we touching EV?

[00:21:56] Justin Kidd: It's absolutely important. You know,

[00:21:58] Kent Bullard: and why is it so [00:22:00] important now? Well, for the EV has been around. Why is it so important now?

[00:22:05] Justin Kidd: I mean, you could talk about, you know, knowing that hydraulic systems have a [00:22:10] wild pressure relief that if you know, if that's leaking, you could hurt yourself, right?

[00:22:14] Justin Kidd: So high pressure is high pressure. High fuel is It can still hurt you greatly. So there's always [00:22:20] this element of safety around the car, no matter what it is that you're touching. But I also don't want to be electrocuted. This is something we should be. It's, it's out there there's in, it's in many [00:22:30] cars and to, to not know what you're getting involved in just for a simple, you know, we're talking to break job or getting into the exhaust system, you know, this stuff [00:22:40] needs, it needs to be educated that there's an element of safety before you begin.

[00:22:44] Justin Kidd: But, you know, we even talk about how to, how to register batteries that happens with or without a [00:22:50] hybrid electric at this point knowing that the car actually needs to know what, what type of battery it has and, and and what the charging rate is. So. We're, we're much [00:23:00] past just throwing parts of this car and expecting it to be the fix.

[00:23:04] Justin Kidd: The education behind it has to be hand in hand. So it's important to [00:23:10] have that.

[00:23:11] Eric Edberg: Let me jump in there too. I think one thing a lot of people don't realize right now is you know, there is a big EPA in California, like CARB other [00:23:20] regulatory agency push. More

[00:23:22] Kent Bullard: states are adopting

[00:23:23] Eric Edberg: that, by the way.

[00:23:24] Eric Edberg: Correct. Correct. I mean, usually the way it works is California will go first and then eventually it'll kind of, you know, find its way [00:23:30] throughout the entire, you know, us. So there's, there's a term that maybe some people know and some people don't know it's called cafe standards. And really what that is, is the EPA [00:23:40] miles per gallon regs and the amount of O2 emissions that the vehicles are emitting.

[00:23:44] Eric Edberg: And that's really the focus of the EPA. We can get in this long old debate about it. What's [00:23:50] right? What's wrong? You know, is he gonna actually, you know, cause us more emissions because we got to generate the power. I don't want to get into that right now. But the reality is it's coming and it's it's coming in a [00:24:00] very subtle way.

[00:24:01] Eric Edberg: And a lot of people don't realize it. All the new vehicles have auto start stop, they have to because that's the only way. The emission standards can be met. All the new vehicles are small [00:24:10] displacement turbocharged vehicles because it's a way for them to keep their numbers low. If you drive it like grandma, guess what?

[00:24:17] Eric Edberg: You're going to get great numbers. The reality is no one's really [00:24:20] doing that, but it's, it's a way to basically comply and be able to sell your vehicles and get the brakes that you're looking for. Perfect example. I think one of the topics that [00:24:30] Justin Morgan who's with LMV Bavarian is going to be going over is the mild hybrid that's coming into a lot of the BMWs people may or may not know, but most of the six and eight [00:24:40] cylinder BMWs now have a 48 volt system in there that's designed to regenerate power.

[00:24:46] Eric Edberg: So when, when you, you know, when you go to break on that vehicle, [00:24:50] instead of the brakes being applied, it's actually going to. Apply load to the engine and generate electricity that's stored in the 48 volt battery [00:25:00] again, all for the whole idea of reducing emissions and O2. And so this push is coming, whether you know, and whether we go [00:25:10] to EV at a certain point or not.

[00:25:11] Eric Edberg: I know in California, there is a a date set to go a hundred percent EV. So it's coming. I mean, the vehicles, the legacy vehicles will still be on the road for a [00:25:20] period of time, but again, if the technicians don't understand this, now they're going to be in trouble as Justin pointed out, perfect example, when you replace this 48 volt battery on a [00:25:30] BMW, it has to be unlocked or taken out of transport mode.

[00:25:33] Eric Edberg: I can, I can physically put that battery and hopefully I don't kill myself doing it. But guess what? It's not going to do anything [00:25:40] until we command it through a scan tool to say, Hey, you're in this car now, you know, you're, you're ready to go. And you're basically unlocked. And, and I think it's really [00:25:50] important that technicians understand how these systems work.

[00:25:52] Eric Edberg: So one, they don't hurt themselves. And two, they just, you know, know what they're doing. Basically, you know, these, these are expensive components and you don't want to [00:26:00] misdiagnose on this side. Yeah. And, you know,

[00:26:03] Kent Bullard: you should be prepared to be able to take advantage of that opportunity as well. You know, if the shop across from you is doing EV and you're [00:26:10] not, well, you're going to miss out on that market and it's a growing market.

[00:26:13] Kent Bullard: You know, you've got Tesla, they led the charge with this whole thing, but you've got a lot of other companies that are coming out with all electric vehicles. That's [00:26:20] going to be hitting the market real soon. And more and more people are going to buy those. And It's interesting how, how [00:26:30] we're still seeing a lot of the, the nuances with COVID and hitting the, our industry and everyone else as well.

[00:26:37] Kent Bullard: But, you know I was talking to a friend who worked [00:26:40] at he works at a big chain dealership and they were actually enjoying the fact that they don't have to hold so much stock. And they're like talking about, maybe we keep [00:26:50] our reserves low as far as new cars and what we're selling. So it's, it's going to be interesting.

[00:26:55] Kent Bullard: These next five, 10 years, it's going to be, it's going to be weird. Yeah. [00:27:00]

[00:27:00] Justin Kidd: I was gonna, I was going to mention that there's, I mean, even the dealer network is, you know, still preparing and they're still changing and learning, but. From my understanding, New York state is trying [00:27:10] to approve no electric vehicle will be sold at a dealer level.

[00:27:15] Justin Kidd: It'll all be direct direct sales. So that, I mean, that, that right there [00:27:20] changes a number of different things on how vehicles

[00:27:22] Kent Bullard: are sold. And another one of my friends, he works for salvage title company. They, you know fix up these new cars and they actually just got approval to be doing [00:27:30] Teslas.

[00:27:30] Kent Bullard: And so they're actually getting Teslas up on the road and instead of selling them for, you know, 120, 000, they're able to sell them for like 35, 000, [00:27:40] right? Regular car standards. So you've got a lot of people who are going to end up buying those vehicles and having that on the road as well.

[00:27:46] Justin Kidd: Right. As the second and third owners that, you know, [00:27:50] we have, you know, we're just scratching the surface with a lot of this stuff.

[00:27:56] Eric Edberg: You know, one thing to keep in mind about that too, what may, maybe a lot of people [00:28:00] realize or don't realize is if these OEMs you know, get away from the dealership network, what's going to happen to service, you know, a dealership is not going to [00:28:10] necessarily just keep service open if they can't sell cars.

[00:28:12] Eric Edberg: So, so again, I, you know, it's kind of interesting, even though we feel like a lot of times the OEMs are attacking the aftermarket as time goes [00:28:20] on you know, again, look at what Tesla just recently did. They finally opened up because I personally believe they got such, they had such a backlog that it hit, couldn't do the work

[00:28:29] Kent Bullard: they

[00:28:29] Eric Edberg: [00:28:30] couldn't do.

[00:28:30] Eric Edberg: Yeah, exactly. Look, look, even the dealership network right now. I mean, I think, you know, one thing I want everyone to kind of, you know, hopefully they understand is. You know, we are a defense. The [00:28:40] aftermarket is a little defensive, right? You know, when, when the markets are down and people aren't buying new cars, we generally tend to do a little bit better.

[00:28:46] Eric Edberg: And I think what you're finding right now is the way that the new vehicle prices [00:28:50] are going, the, the inventory levels, it's a seller's market, you know, plenty of dealerships have been accused of, of, of, you know, putting huge packs on cars. And I think, you know, [00:29:00] the general sentiment now is, is going back to, Hey, we're going to, we're going to keep these cars on the road.

[00:29:04] Eric Edberg: And luckily we don't have cash for clunkers again, like we did 10 years ago which took a lot of good cars [00:29:10] off the market that would have gone to our, our independent shops. The other thing too, is Versus 10 years ago factory service is not nearly as, as [00:29:20] prevalent as it used to be. I think these days you're lucky if you get one free oil change, which means a lot of very new cars are going to the aftermarket right away.

[00:29:28] Eric Edberg: I used to always get that, you know, argument [00:29:30] from, from my shop said, Oh, I don't need to update my scan tool because I don't work on anything in the last four or five years. Okay. Maybe that was true 10 years ago, but these days I know [00:29:40] plenty of people that they buy a car from the dealer and they go to their independent shop for their first service.

[00:29:44] Eric Edberg: So you gotta, you gotta be tooled up. You gotta be, you gotta have the knowledge, the expertise and the [00:29:50] resources to fix these cars. And again, the dealerships are way behind. I mean, they, they really need the aftermarket to help with these vehicles because you [00:30:00] bring a 20 year old car to the dealership.

[00:30:01] Eric Edberg: I mean, I guarantee you, nobody has any expertise there. On that car, even though it's their logo and their, their, their marquee, you know, that, that, that, [00:30:10] that knowledge base has gone now and they need us to fix those vehicles.

[00:30:13] Justin Kidd: Yep. I was going to mention something or just take a step back, but you mentioned why hybrid in our classes and stuff.

[00:30:19] Justin Kidd: So, I mean, [00:30:20] think about if you were I don't, you know, Ford technicians or Asian domestic technicians, and you say, well, I don't want to work on European cars because that technology is just too advanced. [00:30:30] And all of a sudden you realize. That technology is going to be in the Fords and the Chevys and it's there and it's now.

[00:30:35] Justin Kidd: And we're, we're doing the exact same thing for the shops that say, I don't want to work on a [00:30:40] hybrid electric vehicle. I'm not going to see them. And it's just not going to be true because it's going to be on every single manufacturer now.

[00:30:47] Kent Bullard: Yes. And that's kind of the [00:30:50] discussions we've had Why, again, we're partnering and trying to get some of this education out more to more people because I've got a lot of my shops that we work with that are asking for this [00:31:00] stuff.

[00:31:00] Kent Bullard: And so, yeah, so we've got a couple people that are going to be training at our event, right? I Know you mentioned, you mentioned Justin Morgan. Right. [00:31:10] We've got Craig Shippy. Yep. Volkswagen, Audi, Volkswagen,

[00:31:14] Eric Edberg: Audi Superstar. Yep. Yep. For the people that know him you know, he, he's a huge asset. He's been, [00:31:20] he's been training the factory Otis system for a number of years now.

[00:31:23] Eric Edberg: You know, he, he's been on the dealer side for, I believe all of the, the VAG group lines, including [00:31:30] Lamborghini and Bentley. And he, he's one of those guys that, that provides support on demand. Services via iScan and he's just one of those unique guys that when you work with [00:31:40] him you know, you know, he, he just has that kind of really rare ability to, to help you, to train you, to not make you feel stupid.

[00:31:49] Eric Edberg: You [00:31:50] know what I'm saying? Oh, that would be nice for me. Yeah. Yeah. And, you know, and shoot it to you straight. Right. And again, and he's just really good at, at, you know, you, you give them a problem and [00:32:00] he will solve that problem in, in a very efficient manner. And, and, and I think people really appreciate it.

[00:32:04] Eric Edberg: And I'm just, my hope at the end of the day is everyone who gets to interface with someone like Craig learns. [00:32:10] You know what I'm saying? That, that, that at least a little bit rubs off and, and they can, they can learn from that. We have

[00:32:16] Kent Bullard: some more specialized stuff, you know, Tony Callas is going to be teaching on Porsche.

[00:32:19] Kent Bullard: You [00:32:20] know, some, maybe some shops out there are going to go, well, that might not be a value to me because I don't work on Porsche. You know, but a lot of the classes we have going on are more general they're, they're more [00:32:30] for most shops, not just. these specialized areas. we Were, we were talking about that earlier about was it Marty?

[00:32:38] Kent Bullard: Marty Valisi. Marty [00:32:40] Valisi. We're talking about his class and why, you know, it's not, it's not specialized there. It's really more of a, a general class for any technician to be taking.

[00:32:47] Eric Edberg: Yep, 100%. Yeah, I mean, you know, [00:32:50] Ken, we, you know, we still have some shops that do specialize, but again, I think if you really, really got to the core you know, truth out of, out of shop owners these days yeah, they may say that, Hey, I'm [00:33:00] a BMW specialist or I'm a whatever specialist.

[00:33:03] Eric Edberg: But the reality is, you know, I think we all know in this day and age that good customers are hard to come by once [00:33:10] you, once you service a good customer, chances are they don't have three BMWs anymore. You know, if we, if we turn the clock back 20 years ago, people were very brands, you know, you were the Ford guy, I'm the Chevy [00:33:20] guy, you know, Justin's the Chrysler guy.

[00:33:22] Eric Edberg: And that's, that's what we had in our garage now. I'm, I, I'm not surprised when I see an Asian vehicle, a domestic vehicle and a [00:33:30] European vehicle in someone's driveway. So I think it's really important not to close doors to be more focused on the, on the customer than the actual vehicle, but [00:33:40] also know that if you take that vehicle in, you've got the resources to, to fix it properly and, and make money along the way.

[00:33:47] Kent Bullard: Yeah. So this, this, this podcast is [00:33:50] not necessarily supposed to be a big commercial, but it kind of. Kind of is a little bit. We're excited about this conference. I'll take a short actual commercial break and just talk about it. If you guys want to take a look [00:34:00] and find more information about this specific conference, the iSCAN technical training conference, which the institute is very happy to be hosting.

[00:34:09] Kent Bullard: We're really [00:34:10] excited to be doing this with you guys can go to wearetheinstitute. com forward slash iScan dash conference to check out more information and register your seats because we're actually halfway [00:34:20] full at this point and we're limited on our seating and it's going to be happening. I believe it's in May, right?

[00:34:26] Kent Bullard: May 13th to the 15th. That's [00:34:30] right. Right. Hey, I remember that. You have to look it up. So yeah, it's closing up pretty quick. If you guys want to secure your seats, we have group seats. We also have individual seats as well. So make sure to take advantage of [00:34:40] that at we are the institute dot com forward slash.

[00:34:42] Kent Bullard: I scan dash conference. The most crucial interaction our customer has with us is with our service advisors. So why not have it be with [00:34:50] someone who's confident and capable? We train hundreds of top performing advisors, utilizing the latest technology, tactics, resources, and training methods, placing them in a group of their [00:35:00] peers, our training keeps them accountable, engaged, and dynamic at the counter.

[00:35:04] Kent Bullard: We believe in developing career oriented advisors so that they have a place they can call home and you don't have to [00:35:10] stress any more about turnover. If you're looking for the next sales training opportunity to provide your advisor with the best possible outcome, experience what it's like to have an Institute trained advisor.[00:35:20]

[00:35:20] Kent Bullard: Book a discovery call today at wearetheinstitute. com. There's a lot of sales training programs out there, so why not choose the right one? So the last part of this, [00:35:30] this podcast that I'm going to talk about, you guys work with technicians a lot. Like A lot of life and every day. And I wanted to kind of get into what you're [00:35:40] seeing with your technicians.

[00:35:42] Kent Bullard: What are some common things that are out there that that maybe more shop owners should be aware of that you've been noticing with the text that you've been working with? [00:35:50] Yeah. So are you smiling

[00:35:53] Justin Kidd: on that one? I'll jump on that one. So I mean, look, we have a great customer base, you know, and, and a lot of [00:36:00] them are, we would go back to their specialists, right?

[00:36:02] Justin Kidd: So a lot of them know exactly what it is that they're asking for. But you know, we have seen a shift and, and some of the older guys are [00:36:10] getting you know, moving away from it or retiring. So I'm, I'm seeing a lot of, you know, Some of the younger guys come back up and You know, they need, [00:36:20] they need some help.

[00:36:21] Justin Kidd: They need some critical thinking abilities. You know, we, we're in a world of instant gratification and YouTube and you know, being able to just search on your phone and hope [00:36:30] you get a hit and maybe it's right and maybe it's not right. But we need to be able to find the direction and find the course of action and learn how to [00:36:40] test.

[00:36:40] Justin Kidd: To get the answer. So I guess I'd say we're, we're seeing a lot of maybe, maybe a little quick, too quick to too quick to, to, [00:36:50] to throw a part in or find out that once the parts in there, I'm not sure what to do with it, but you know, we're, we're guiding these guys and I spend time and train even on the [00:37:00] phone to discuss, you know, why did you get that point, you know, to, to that point, how did you get there?

[00:37:05] Justin Kidd: So. Yeah, we do want to start a lot of basics. We always talk about the [00:37:10] basics, but it's not just That it really is a critical thinking that that will take place to think outside the box. How did we get there and where do we want to go from this [00:37:20] point?

[00:37:20] Kent Bullard: Well, I mean, like, that's, that's a good, that's a good skill.

[00:37:23] Kent Bullard: That's a basic skill that you should have. And I know that us millennials aren't too good on the critical thinking, although I think I'm going to You [00:37:30] know crucify myself on that comment, but, you know, we, we can just Google it and get an answer. And if that doesn't work with Google and try another answer, it's not, [00:37:40] Hey, we, we could probably figure it out ourselves and rely on that.

[00:37:43] Kent Bullard: And you've got all this experience that's retiring. And so I think that is a, that is a pivotal thing. You know, a lot [00:37:50] of the, a lot of our shops that are on the higher end are thinking about technical training internally and how they're. They're getting basic technical knowledge to their taxes. They come on and [00:38:00] on board them when they hire them.

[00:38:01] Kent Bullard: And what does it look like? And what resources can we provide for them? And I think the shops that are doing the best right now are the ones who are thinking about how [00:38:10] do I train up my people? With basic technical

[00:38:13] Justin Kidd: knowledge, I mean, and you're absolutely right. The guys that are the most successful in this they are [00:38:20] involved in training and we see them often, right?

[00:38:22] Justin Kidd: So we see them not just once we've met them, but if they're reoccurring customers that are at different places and and [00:38:30] difference, you know, online or in live events. You know I think I was going to mention that. Back to the front end, you know, when these guys go and [00:38:40] actually diagnose a car and say, well, I figured it out, you know, training is not really what I need because we'll figure it out that goes back to what happens in the front end and the, and the money you're saving, [00:38:50] of course, if it takes, you know, 2 to 3 hours, because you figured it out.

[00:38:55] Justin Kidd: That's fantastic. That is, that is still a life lesson. You're going to, yeah, it's a life [00:39:00] lesson. You have to learn, right? It's going to take me this much time to get to fix this vehicle. And I'm not saying that there's going to be every real shortcuts, but to have a support system [00:39:10] or having training or no.

[00:39:12] Justin Kidd: Who you can call in your network to find that answer. That's invaluable. I mean, you still will learn that you will still learn that skill, right? [00:39:20]

[00:39:20] Kent Bullard: You know, you've got the tech shortage has never been, it hasn't gone away. It's been here for a while. It's just been exacerbated by COVID and with what's going on there.[00:39:30]

[00:39:30] Kent Bullard: And you know, in a lot of our shops, we see a big difference. We've, we've got a 20. 20 year age gap between most of the technicians in our shops. You've got some guy who's in his [00:39:40] fifties and you've got a guy who's my age, and there's a lot of experience and competency that's not there. And I think that shops out there think about how about your technicians.

[00:39:49] Kent Bullard: Do you [00:39:50] have that big age gap? Cause you're probably going to be suffering from the same issue of that. This new person does not have the same levels of competency as this person who's got 30, [00:40:00] 40 years of experience. And how can I start training and accommodating to that so that they can be successful?

[00:40:07] Kent Bullard: You know, that's one of the biggest issues with the hiring [00:40:10] problem with the technician problem is that shops are not preparing their. Technicians for success. They're still just hoping they can hire a guy have a wheel in his, his, [00:40:20] his toolbox and get to work on cars. But you have to train them. You have to give them some level of confidence investment.

[00:40:26] Justin Kidd: It's an investment. Look, when, when you get hired, forget [00:40:30] about our industry for a second, but any job you technically get hired for you come at a cost. And what's the cost? You have to have a phone, you have to have a laptop, you have to have a desk, you have to have [00:40:40] equipment. And that is, that is already at a negative when you get hired.

[00:40:44] Justin Kidd: And it's, and it's very similar. And the other side of it on a technician's, you get hired as, well, the technician pays for the [00:40:50] tools, the technician pays for his education. And then that's, it's backwards. You know, we need to change the culture. We always talk about how do we get more people [00:41:00] into our business.

[00:41:01] Justin Kidd: I mean, I was hired my first day that the guys that were going to train me said, turn around good. You know, you should go find something else to do. This industry is terrible. I said, [00:41:10] no, I like cars. I love cars. This is going to be great. I'm ready. And they're like, okay. But you know, you see these guys and they change and there's a shift, right?

[00:41:19] Justin Kidd: Young [00:41:20] guys are really fast. We can do things really quick. And as you start getting a little older and your body breaks down and you've gone through training and you get more education and [00:41:30] understand what it's going to take, well, you get less of those service works. Now you're getting the harder stuff.

[00:41:34] Justin Kidd: So you've got to struggle even harder to make more money, you know, and then there's the race against time. You are always at a loss. We [00:41:40] were always flat rate or how to pay the technician. So there's so many different variables that we all need to learn. But

[00:41:47] Kent Bullard: one of the one of the biggest things is getting a clear [00:41:50] path for your employees to be successful, and that could be for a service advisor.

[00:41:55] Kent Bullard: It could be for, you know, management could be for your technicians, right? As [00:42:00] you hire them on, they should have a clear path of how they can grow, develop and, and you know, when I talk to my shops, it's always how are we I'm Creating a career for them. [00:42:10] I always want to be hiring for a career, not for a job.

[00:42:13] Kent Bullard: And I talked to my employees or my new hires and my perspectives as a, you know, what is, what is the career path look like for you with my [00:42:20] company? And that puts it in a completely different mindset. This is how I'm going to train you. This is the tools I'm going to provide for you. This is the, the commitment that I'm going to invest in you to show [00:42:30] you that I want you to stay here because.

[00:42:33] Kent Bullard: We've got a tech shortage out there. I guarantee there's another shop down the street that's gonna, that's willing to hire that guy. So how are you [00:42:40] setting yourself apart to show them that you've got the resources and the investment that you can make in them to show them that you actually care? [00:42:50] Sorry, I got on a pedestal there.

[00:42:51] Kent Bullard: for a minute, but you see me step up on myself, but

[00:42:55] Eric Edberg: you're so right. Cause I mean, let's, let's put herself in anyone's shoes, right? If [00:43:00] I go into an organization and they're organized and they've got a career kind of enrichment path or growth path, I'm already going to feel way more confident in, in, in [00:43:10] management leadership there.

[00:43:11] Eric Edberg: And, and hopefully it will attract the people that do want to get. better, right? I mean, that is kind of the, I mean, I hate to say it, but you know, when your bill rates really high on the [00:43:20] wall, let, let's face it, it serves a couple of purposes because it will kind of scare away the people that, you know, their main focus is, Hey, I want to, I want to grind you down [00:43:30] 2.

[00:43:30] Eric Edberg: I don't care how good of a job you do or what kind of parts you throw in my car. You know, I'm, I'm looking at it from that. standpoint. So again, it's just, it's, it's, you know, sometimes it's [00:43:40] scary and definitely requires some effort and some good coaching to be able to, to, you know, do what you're talking about.

[00:43:47] Eric Edberg: But that really is, I think, a key difference [00:43:50] between, you know, companies that are successful and the ones that are not. So,

[00:43:54] Kent Bullard: so I was I was actually out in Boston again. I was at a group meeting and I [00:44:00] had a pipe burst in my basement, right? My wife, Hey, the house is flooding. I was actually on a flight back when it happened.

[00:44:08] Kent Bullard: And she ended up [00:44:10] calling a plumber came out. It was like the outside spigot had cracked and was leaking in. And so they came in and it took them five minutes, literally five minutes. I said, this is. [00:44:20] You know, you know, this is where the flood is. This is where we saw the water coming in, took him 5 10 minutes.

[00:44:25] Kent Bullard: They changed the pipe and said, all right, here you go. It was like 450 [00:44:30] bill. And I'm like, how many tools did he bring in? We hit this conversation all the time, but every Every now and then when I work with a different service industry, I'm like, wow, [00:44:40] they're charging what they're worth, right? They came in, they knew what they needed to do.

[00:44:44] Kent Bullard: They did it. They fixed my problem and they charged me adequately for it so that they were making a profit. And that's like, [00:44:50] it's like rule number one, you should be in business for profit, not business to scrape by. You shouldn't have to be paying to service people. They should pay you for your [00:45:00] service.

[00:45:00] Kent Bullard: It's that turnaround. And when you're trying to hire prospective technicians who want a career, who want a place that they can call home, that they know they can grow and will take care of their livelihood. [00:45:10] In service, the lives that they want to live, they're going to look for people who know what their worth is.

[00:45:15] Kent Bullard: And again, you're talking about sticker price, right? Oh, the prices are fairly high. Well, I [00:45:20] know that the clientele that I'm likely to be working with this shop knows the value of what I do. And I think more and more young people are putting their foot down and saying, I don't [00:45:30] want to be that, that 55 year old tech.

[00:45:33] Kent Bullard: Or 60 year old or 65 year old tech who's still grinding away because I didn't make enough off of my trade [00:45:40] off of my skill off of the tools I invested in off of all of that, that doesn't look attractive to me. So either they're going to find a shop who's going to support it, or they're going to go pick another trade industry that [00:45:50] they can invest their time and energy into.

[00:45:55] Kent Bullard: Sorry. I got on the soapbox again. I'm just, I'm really

[00:45:57] Eric Edberg: sorry, but Kent, you're [00:46:00] right. And again, again, and that's why we go back full circle to why running the business and strategizing and pricing yourself appropriately is so important. I mean, look, [00:46:10] I don't want to, I don't want to knock our own industry, but the reality is because I think in general, the barriers to entry has been pretty low to open up an independent shop.

[00:46:19] Eric Edberg: You've had a lot [00:46:20] of people come in that didn't have the skillset. It's not their fault. It's just that unfortunately they never got that training. They never either saw that it was going to be [00:46:30] valuable for them. And now there's kind of this, this wide divide, so to speak between, yeah, you've got some, some shops and operators that are doing really well.

[00:46:38] Eric Edberg: And then you've got,

[00:46:39] Kent Bullard: [00:46:40] it's like taking. Taking a totally green tech who's never even taken apart an engine and having them work on an EV and saying, here you go, figure it out. I don't, [00:46:50] they might come to some, they might be able to work on it for a little

[00:46:53] Eric Edberg: while. Hopefully they know orange is a no go in terms of touching.

[00:46:56] Eric Edberg: Right,

[00:46:57] Kent Bullard: right, right. And so you think about, you know, you switch [00:47:00] that transverse that, and it's like, well, you've never run a business before. You don't know how to run a business. So here you go. Good luck. See how that goes. You might float it for a little while, but. [00:47:10] You know,

[00:47:10] Justin Kidd: it's the same as being a manager, right?

[00:47:12] Justin Kidd: If you jump into a management role and you've never been a manager, chances are your first time, you might fail different

[00:47:17] Kent Bullard: skills, bad [00:47:20] employees. And

[00:47:21] Eric Edberg: no, you definitely have to be a good, a bad manager before you can become a good manager. Right? Same, same thing again. Look. Justin, you know, first time you get that one, [00:47:30] that one, you know, big job, you know, maybe book times five hours.

[00:47:33] Eric Edberg: I mean, you're going to be lucky if you do that in 10 hours, right? But the second time you get better third, and by the 10th time, maybe you're doing it [00:47:40] in two hours. So, so again, I mean, but that's the thing is that's the experience and that's what you have to put into everything you do, right? I mean, you have to put some blood, sweat, and tears into it.[00:47:50]

[00:47:50] Eric Edberg: So

[00:47:50] Kent Bullard: those of you who are listening and watching, if you had questions, I'm hoping we're answering them in the comments down below. I know I forgot to mention that at the beginning of this I want to get into final thoughts cause we're about at that [00:48:00] time and then we'll, we'll wrap this up. If you do have questions, please post them down there and we'll, we'll get them answered even after the podcast.

[00:48:06] Kent Bullard: So yeah, Eric, any final thoughts before we wrap

[00:48:09] Eric Edberg: this up? [00:48:10] Just, just going back to, again, we're really excited. Again, I scan, you know, we we've been around a long time and you know, we, we've always been kind of the small guys out there, you know, we've got some big, big bohemus in the, in the [00:48:20] scandal world, but we pride ourselves on, on having a good team and partnering with good organizations and people like yourself and well, look, we [00:48:30] have a common goal.

[00:48:30] Eric Edberg: We really are here to help. Our customers. That's it. You know, we work for our customers, plain and simple. And I think that's sometimes lost in, in [00:48:40] certain, certain places. And you know, we don't, we don't have magic wands, but, but what we're really good at is helping them when they, when they have trouble or they really need the [00:48:50] help.

[00:48:50] Eric Edberg: And, and again, and that's why this partnership is so important. And that's why this event I think is so important. I mean, Peace. We have not had a European kind of focus true conference [00:49:00] in a number of years. And, and those cars are only growing, right? There's more, more BMWs, there's more Mercedes, there's more whatever on the roads these days, and they got to get serviced and [00:49:10] people need to be trained.

[00:49:10] Eric Edberg: And we're hoping that the people that come will really see that, that this is, you know, this is a immense value to them to make the connections, to get caught up [00:49:20] on, on some new. Topics and, and, you know, the EV technology that we're moving into and, and even some core topics. I mean, Justin brings up, you know, Justin, I've been doing this a long time and [00:49:30] sometimes we'll hear some topics that, you know, we've known about for 15 years, but, you know, there's a lot of texts that only came into the trade two or three years ago.

[00:49:37] Eric Edberg: Right. We can't expect them to know that. [00:49:40] And we have to take the time to, you know, to not, not kind of belittle them, but basically say, Hey, look, you know, we can't grow until we have the foundation built. [00:49:50] And, and again, and that's what we really want to do is we want to touch upon all those important areas and, and continue to do you know, more technical training, more events in the future, and, and [00:50:00] really try to give back to our, our industry and, and, and grow with it.

[00:50:06] Kent Bullard: Yeah, I'm very excited for that. Yeah. Justin. Final

[00:50:09] Justin Kidd: [00:50:10] thoughts? Final thoughts, man. All right, man. So I was going to say that, you know, we kind of live in a world of instant gratification at this point. So we all want something now.[00:50:20] You know, we got to be able to get the answer we need as fast as possible.

[00:50:24] Justin Kidd: Search for it on the internet. But right now, you know, we kind of cater to that type of an audience. So you [00:50:30] guys deal with training and if you need training, you can get it, you can get it the way you want it, you can watch it. And different platforms, but, you know, we're giving the ability to say we have [00:50:40] multiple avenues to get that.

[00:50:41] Justin Kidd: And, and very similar to what iScans SOD network is it's, it's service or support on demand. It's software it's, it's [00:50:50] technology and it's the ability to service our customers, you know, how they, they need it when they need those answers. So, you know, this partnership that we have is in my [00:51:00] opinion, it's fantastic.

[00:51:01] Justin Kidd: And we couldn't be excited, more excited to, to be a part of it. Thank you for having us.

[00:51:08] Kent Bullard: guys. It's been really nice to [00:51:10] work with such a good group of guys. People who actually care about this industry and care about the shop owners. I mean, that's why I'm doing this. That's why the Institute's here is we're trying to

[00:51:19] Justin Kidd: help [00:51:20] shop owners.

[00:51:21] Kent Bullard: On a personal note, you know, I've, I've, my grandfather was a, was a shop owner, my dad as well. You know, it's just, there's a lot of pain out there that I [00:51:30] feel that we can avert as long as we can, we can intervene and give them some training that they need to put themselves in a better position.

[00:51:39] Justin Kidd: Excuse [00:51:40] me.

[00:51:40] Kent Bullard: Of course I start getting all choked up at the end of the, at the end of this start coughing a bunch. It's passion. It's passion. It's too much. It's welling up. It's, it's overflowing. No, I'm really excited [00:51:50] about this. This partnership is going to allow us to get more training out to more people.

[00:51:53] Kent Bullard: A lot easier, a lot more convenient. And again, You're saying, Justin, open up those avenues. So if you do guys, if you're [00:52:00] listening to this and you're interested in the conference we have coming up, the iSCAN technical training conference, you guys can visit wearetheinstitute. com forward slash iSCAN dash conference and register for that, [00:52:10] or just take a look.

[00:52:11] Kent Bullard: And if you want to talk to me, you can message me through our website and I'll talk to you about the conference. And, and yeah, we've got a lot of new training, a lot of cool new stuff that's going to be coming out this year. [00:52:20] Very excited for 2022. And yeah, again, Justin, Eric, thank you guys so much for coming on the podcast and, and doing an episode with me.

[00:52:29] Kent Bullard: Hopefully the [00:52:30] listeners, it wasn't too much of a commercial and more of a call to action to get, get the resources you need to have a successful shop. Cause that's all we really want is that you guys have the ability to [00:52:40] take care of your, yourself, your family and the families that you're in charge of.

[00:52:45] Kent Bullard: And so yeah, with that, we're going to end it out and then we'll see you guys in episode 89. [00:52:50] Thank you so much.

[00:52:51] Eric Edberg: Thanks again. Thanks everyone.

[00:52:53] Kent Bullard: That's it for this one. This episode was brought to you by gear for shops. com. The gear heads network and the Institute for a better [00:53:00] business, a better life and a better industry visit.

[00:53:02] Kent Bullard: We are the institute. com. Thanks for listening. And we'll catch you in the next one.

View Details

On Episode 87, Cecil and Kent are joined by two other father and child duos: Mike Pasman from Alberta Asian Motorworks and Jerry Pasman from Alberta European Motorworks, alongside Jim Paiva and Carly Paiva from Elite Auto Repair, Inc.  

They discuss what it's like to work with family in the auto repair industry; the pros, the cons, and tips for making sure working together continues to strengthen their relationships.  

Check out more content from The Institute at wearetheinstitute.com

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  

Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

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Episode 86 is The Institute's annual Holiday Update. Join Cecil and Kent as they talk about what happened in 2021 (the good, the bad, all of it) and what plans we have for 2022. 

Check out more content from The Institute at wearetheinstitute.com

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  

Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

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On Episode 85 of our Leading Edge Podcast, Cecil and Kent are joined by Bri Cole from Elite Auto Repair, Inc and Julia Matt of Victory Auto Service & Glass to discuss culture. They cover what makes a good culture vs a bad culture, how to foster a better culture for your shop, and - most importantly - how to maintain that culture of gratitude after the holidays.

Check out more content from The Institute at wearetheinstitute.com

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  

Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

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For episode 84, Kent and Cecil are joined by Hunt Demarest of Paar, Melis & Associates and Keith Brown of Tire World Utah. They discuss how inflation is affecting the automotive repair industry, how shops are handling the changes, and what your business can expect.

Check out more content from The Institute at wearetheinstitute.com

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  

Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

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For episode 83, Kent and Cecil are joined by Tom Lambert of Shadetree Automotive and A B Hadley, Inc., Seth Thorson of multiple Eurotech Auto Service locations, and Brian Bates of multiple Eagle Automotive Service locations. They discuss everything you need to know about MSOs, including how to recognize when you're ready to grow, what makes it easier to run multiple operations, and more.

Check out more content from The Institute at wearetheinstitute.com

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  

Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

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For episode 82, Cecil interviews Richard Toral with Business Group Resources about R&D credits. Find out what your small business could be missing out on and let us know if you have questions. 

Check out more content from The Institute at wearetheinstitute.com

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  

Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

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For episode 81, Cecil talks about how payment methods are changing in ways that benefit both the customer and the shop. He's joined by Todd Westerlund of Facepay, Bill Adams of Adams Autoworx, and BJ Lee of Mission Auto Care. Tune in and get your questions about alternate payment methods answered now! 

Check out more content from The Institute at wearetheinstitute.com

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  

Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

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Join us for episode 80, where Kent and Cecil talk with Jim Paiva of Elite Auto Repair RI and Bruce Howes of Atlantic Motorcar Center. They discuss why pay plans and systems are important, both to support your staff and to motivate them to do more.

The episode focuses on how to pick a pay plan and implement it, with great information from both the shop owners and our coaches. If you've ever wondered if you need to implement a different pay system in your business, this is the episode for you! 

Check out more content from The Institute at wearetheinstitute.com

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  

Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

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Join us for episode 79, where Cecil sits down one-on-one with CPA Hunt Demarest from Paar Melis & Associates. Hunt and Cecil discuss preparing your taxes, what to expect with things like the PPP loan, and more. Listen here and let us know what other tax questions you have for Hunt. 

Check out more content from The Institute at wearetheinstitute.com

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  

Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

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Join us for episode 78, where Kent and Cecil talk with John Wafler and Tony Zanders of RLO Training about the future of automotive groups.

Check out more content from The Institute at wearetheinstitute.com

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  

Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

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What a great podcast episode! Join Kent and Cecil as they talk with Kim Aeurnheimer from CS Automotive and Sierra Walker from Midwest Communications Advertising about picking the right client. They cover detailing your ideal client, knowing where to find them, and marketing techniques like retargeting.

Check out more content from The Institute at wearetheinstitute.com

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  

Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

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Join Kent and Cecil as they talk with Rocky Khamenian from Bimmer and Benz Specialists and Patrick Weidman from Grove Street Auto repair about increasing productivity in your business. 

Check out more content from The Institute at wearetheinstitute.com

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  

Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

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Join Kent and Cecil as they talk with Murray Voth from RPM Training, Dan Gilley from RLO Training, and Bill Haas from Haas Performance Consulting all about Gross Profit Margin (GPM) and Gross Profit Dollar (GPD). They discuss which is more important to the success of a business, the pros and cons of each, and more.

Check out more content from The Institute at wearetheinstitute.com

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  

Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

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Join Cecil and Kent in Episode 74 as they talk with Fernando from Milestone Motors and Zane from Legend Motor Works about the disadvantages and advantages of owning a small business in America.

Check out more content from The Institute at wearetheinstitute.com

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  

Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

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In Episode 73, Kent and Cecil are talking with Tom Lambert from Shadetree Automotive and A B Hadley, Inc., BJ Lee from Mission Auto Care, and Kevin Eckler, Lisa Eckler, and Glenn Martinez from Foreign Car Specialists. Learn how they use Digital Vehicle Inspections (DVIs), the benefits, and more. 

Check out more content from The Institute at wearetheinstitute.com

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  

Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

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Episode 72 features Keith Brown of Tire World as he shares his shop story with Kent and Cecil, all while diving into some important industry topics.

Check out more content from The Institute at wearetheinstitute.com

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode.  

Have something to say or want to see your automotive business featured on The Leading Edge? Email us at info@wearetheinstitute.com with your topic ideas and why you'd be a good fit for a panelist! 

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In episode 71, Kent and Cecil are joined by Tony Zanders from RLO Training and Heritage Auto Repair, Keith Brown from Tire World, and Fernando and Jonathan Osorio from Milestone Motors. They discuss labor rates: setting them, raising them, and much more.

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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For episode 70, we're excited to introduce the two shops that have been chosen for our Project Jump-Start program: Brian Eilers from European Motorsport of Idaho, INC. and Ed Quirindongo from Copa Mechanic!

They'll receive six months of consulting and training while we document their journeys to share a behind-the-scenes look at working with The Institute and our programs. We'll be sharing the series on YouTube beginning in September, but here's your chance to meet the owners and see what they're looking forward to the most. 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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In Episode 68, Kent and Cecil are talking about the importance of educating your shop and the recent SMART Groups conference held at The Institute. They're joined by Parker Davis from Broad Stroke, Jesse Myers from Affordable Toyota Lexus Repair ATLR, and Tim Chakarian from Bimmer PhD Motorsports. 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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In a special episode, Cecil is joined by Dan Gilley, new partner of The Institute as owner of RLO Training. Stick around to hear them discuss the reason behind the collaboration and what it takes to be a successful automotive business in today's world.

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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In episode 66, Kent talks with Jared from Mission Auto Care and Rich from Pop's Truck and RV Center, LLC. They discuss what accountability means to them, the things they do in their shop to create it, and tips for other shops looking to do the same. Tune in if you've ever been curious about being more accountable - both in your business and your personal life. 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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For episode 65, Kent and Cecil are joined by Ed of Copa Mechanic and Jonathan of Euro Cars Southend. The shop owners discuss what they're planning for the future of auto repair, with a look back at what changes have come from COVID, what changes are staying, and what the rest of this year is going to look like. 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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For episode 64, Kent and Cecil are joined by Mike Pasman of Alberta Asian Motorworks and Jerry Pasman of Alberta European Asian Motorworks. Their conversation focuses on the challenges and rewards of working with your family, specifically fathers and sons in automotive business. Listen now to learn about their experience and get advice if you're working with a parent or child, or planning to. 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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A large part of running an automotive shop is sales and focuses on having the right service advisor. Join Cecil as he talks with shop owner BJ Lee and advisor trainer Scott Caster about sales skills, top objections, and how to find the value to share with potential clients. 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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Cecil and Kent talk through what a year 2020 has been for The Institute and some of the things we have planned for 2021. Don't miss this holiday update and expect to see our podcast back on January 13th! 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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Employee appreciation shouldn't just happen one month or week out of the year. So how do shop owners across the country show their employees that they're thankful for them? Join Cecil as he talks with shop owners Jim Paiva, Tatsu Tsuchida, and Rich DeFrancisco about how they manage their team, show their appreciation, and lead their shops to meet their goals.

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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In episode 60, Cecil brings on two of the top alumni from the Advisor Mastery service advisor training program, Ben Shelton and John Sardianos. Join the three of them as they discuss writing service, selling techniques, and more. 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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Planning for the new year is essential to any business' success. Which is why Cecil is joined by Seth Thorson and Jeremy Winters to talk about what their shops do when they plan for 2021. What processes they use, the goals they focus on, and how they handle succeeding or failing those goals. If you're trying to plan our the new year, this episode is for you! 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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You've likely heard it before, but it's true: communication is the key to a successful shop. In episode 57, Kent is joined by shop owner Bill Greeno as he discusses ways to improve communication for the entire team. It's a great episode and learning check for any shop owner or manager!  

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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Owning a business is stressful and shop owners don't always know how to handle that stress. Join Cecil as he talks with shop owners Rhocky Karmenian, Patrick McHugh, and BJ Lee. You'll find out what stresses them out, how they handle that stress, and even what they've put in place to avoid it. 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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In Episode 55, Cecil is joined by Carm from the Remarkable Results podcast. They dive into podcasting, what's trending in the automotive industry, and more. Check it out!  

Find more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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In a year unlike any before it, marketing was a huge part of being successful. This episode covers everything to consider when creating your marketing strategy as Cecil talks with Chris from Profitworks Small Business Services, Inc. and the Institute's own Lex Tingey. If you've got a question on marketing for next year, this podcast has your answer! 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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The first in our Shop 1-on-1 series, Cecil highlights shop owner Tatsu Tsuchida. Listen to hear how his shop Tokyo Automotive was created and what he's experienced on his journey as a shop owner in California.

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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We've all had to deal with a bad employee or coworker a time or two. Join Cecil as he talks with Rich DeFrancisco and Alvin Lui about some of their horror stories. Whether you understand their pain or save the advice for a future encounter, you'll enjoy this episode between shop owners! 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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Join Cecil Bullard, Kelly Shelton from The Shop VA, and Lex Tingey for a discussion on marketing practices. Including what was trending for the summer, which platforms are showing a high ROI, and what shops should be doing with their marketing right now. 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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The term "new normal" has been thrown around a lot with the pandemic. What does that mean for the automotive industry? For the training, the shops, the employees, and everyone else? Cecil talks with Kent Bullard, Ben Duncan, and Seth Thorson about what their businesses are doing, how it's changed, and how it will continue to look as the year and pandemic continues. 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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There are about to be a lot of technicians and advisors joining shops, whether they're just entering the industry or their previous shop closed. Cecil is talking what shops need to know about interviewing and hiring, joined by Dave Fischer from California Employer's Services and Henry Waters from Waterstar Motors. If you've ever had a question about interviewing, hiring, pay plans, or anything employee-related, it's answered here! 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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Finish the topic of management with Cecil, Kent from WorkLifeGame, Bill from Quality Automotive Servicing, and Rich from European Auto Garage. They're taking another look at the tough parts of management and how to handle that in the day-to-day. 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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Join Cecil as he talks with Kent from WorkLifeGame, Bill from Quality Automotive Servicing, and Rich from European Auto Garage. They're talking all things management, especially the tough parts that people sometimes forget to mention. Since the topic is so big, you can catch the rest of this conversation on part two of 48.  

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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Recorded during the first wave of the COVID-19 pandemic, this episode features Cecil talking with shop owners Tatsu Tsuchida and Kim Auernheimer as well as Google Search expert Dan Vance. What kind of 'normal' were shops expecting to open to? How could they prepare to continue serving their customers with new pandemic measures in place? Take a listen and compare to where the industry is at now! 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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Join Cecil as he continues the talk on marketing with Dan Vance from Advanced Local and Steve Reich from R Marketing. Marketing is more important than ever, with some businesses pulling back in a time that needs shops to invest more into marketing and spreading the word. Touching on things like digital content, guerrilla marketing, and more, this is an episode you don't want to miss! 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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Join Cecil as he talks with Alex Noll, Kim Auernheimer, and Jimmy Lea from Kukui. The topic is marketing during the pandemic and, recorded during the beginning of COVID-19, still has some great insights for shops looking to still up their marketing during these strenuous times. It's just as important for customers to have working cars now as it was then, and this episode covers how you can continue to market during any emergency. 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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Join Cecil as he speaks with shop owners Seth Thorsen and Alan Symmes at the beginning of the COVID-19 pandemic. What did shops expect at the beginning of this? How did these shop owners think that the pandemic would impact their financials, marketing, and other aspects of business? 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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Join Cecil and BJ from The Institute as they talk with Charlie Burke and Luke Murray from WorldPac at VISION 2020. They talk about how the industry is changing, things your shop can do, and how great VISION was! 

Check out more content from The Institute at gearforshops.com. 

Or head to facebook.com/iforabe to watch the live recordings of each podcast episode. 

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In episode 43, join Cecil as he talks with Jimmy from Kukui and Patrick from Star Automotive Service. The topic of the hour is educating your customers. How do you get customers to understand the value of your shop?

Learn what these professionals consider most important in marketing your shop and sharing its value to continue educating customers about the industry.

Have questions or want to submit topic ideas? Email institute@iforabe.com.

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In episode 42, join Cecil as he talks with Chris Cotton from AutoFix SOS and Alan Symmes from Revolution Automotive Services. The topic of the hour is pay systems. What types of pay systems motivate auto shop teams the best? Are there any that have been shown not to work?

Learn what these shop owners and management professionals consider most important in motivating employees and how you can create your own pay system.

Have questions or want to submit topic ideas? Email institute@iforabe.com.

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In episode 41, join Kent as he talks with Kurt from The Institute, Kelly from The Shop VA, and Seth from Eurotech Auto Repair. The topic of the hour is working with millennials. What should shop owners be doing to capture this demographic's interest when it comes to working for them? Are there different ways to manage and lead millennials?

Learn what these shop owners consider most important in working with millennials and how you can shift your management style to better encompass working with everyone. 

Have questions or want to submit topic ideas? Email institute@iforabe.com.

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In episode 40, join Cecil as he talks with Alex from ABR, Ben from Duncan's Automotive, and Tom from Shadetree Automotive. The topic of the hour is business planning for 2020 and beyond. How do shop owners plan for the next year? What goals should they set and how do they include the team on those goals? 

Learn what these shop owners consider most important in planning for the next year and how to begin creating your own plan and goals for the next.

Have questions or want to submit topic ideas? Email institute@iforabe.com.

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In episode 39, join Cecil as he talks with Kent from The Institute, Kelly from The Shop VA, and Brandon from Shadetree Automotive. The topic of the hour is marketing to millennials. What should shop owners be doing to capture this demographic? How is that different is that to previous marketing techniques and strategies?

Learn what these shop owners and social media professionals consider most important in marketing to millennials and how you can create your own marketing strategy with that information.

Have questions or want to submit topic ideas? Email institute@iforabe.com.

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In episode 36, join Cecil as he talks with Kent from The Institute, Bill from Quality Automotive Servicing, and Alan from Revolution Automotive Services. The question of the hour is: how do you welcome new members to your team? Learn what these shop owners consider most important in the onboarding process and how to create your own. 

Have questions or want to submit topic ideas? Email institute@iforabe.com.

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In this week's episode of the Leading Edge, we're talking with multiple shop owners about how they present their value to potential customers. Why should they choose your shop? What can you do to show your value? And how does that apply to your marketing, your customer service, and everything your shop does? 

Thanks for listening - let us know if you have questions or submit more topic ideas at institute@iforabe.com. 

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There's no denying that there's a clear benefit to marketing on social media. But what are some of the unknown benefits, and where do you make back your investment? Find out in this episode of the Leading Edge.

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Find more information about the work we do by visiting iforabe.com or messaging us directly through our Facebook. 

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It can be hard to tell if sending your team to training pays off in the bottom line. It does, and in this episode we discuss how and why!

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Find more information about the work we do by visiting iforabe.com or messaging us directly through our Facebook. 

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It's hard to put a finger on what defines premium service, everyone has their own individual ideas. In this episode we discuss what it means to you, and how you can develop it within your shop.

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Find more information about the work we do by visiting iforabe.com or messaging us directly through our Facebook. 

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In this episode we talk about the common excuses most shops have, and how to deal with them.

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Find more information about the work we do by visiting iforabe.com or messaging us directly through our Facebook. 

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In this episode we discuss what it takes to get you out of the shop, the mindset needed to make those changes, and the steps to get there. The Absentee Owner is an owner who's business practically runs itself (with minor management from you of course).

Spend more time doing the things you love, and less time getting your hands dirty in this episode of the Leading Edge. We have Tom Lambert of Shadetree Automotive, Seth Thorson of Eurotech Auto, and Patrick Howard of Star Automotive. Each of these owners have built their businesses to be machines that with minimal input.

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Find more information about the work we do at www.iforabe.com

You can also see more of our content on youtube at https://www.youtube.com/channel/UCGipdY4kFinShK4TTx2_9Kw

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Contact us about training, and if you mention this podcast we'll give you 10% off of class seats!

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Our industry is changing in some big ways and our panel gets to the heart of them. Todd Westerlund of https://www.kukui.com/, Charlie Burke http://worldpac.com/training/, and Carm Capriotto https://remarkableresults.biz/ join our CEO Cecil Bullard and add some great insight about what's to come.

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Find more information about thw work we do by visiting https://www.iforabe.com, or by searching @theleadingedge on Spotify or itunes. 

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If you have any questions, or you have a topic you'd like us to cover, email us at institute@iforabe.com or message us on our Facebook https://www.facebook.com/Iforabe/.

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Culture affects every aspect of your business. In this episode we dive into the nuances that can guide your culture to where you want it. With a panel of culture experts, join us in the conversation and add your 2-cents about how your culture impacts your business.

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You can find more informaiton about the work we do at https://www.iforabe.com, and you can find more episodes on spotify and itunes by searching @theleadingedge.

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If you have any questions for us, or would like us to cover a certain topic, email us at insitute@iforabe.com or message us on our facebook https://www.facebook.com/Iforabe/

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We'll see you in 2 weeks!

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In this episode we discuss the best ways to close sales. On our panel we have some veteran advisors and some newcomers to give a variety of differing perspectives.

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You can find other episodes on Spotify and itunes by searching @theleadingedge or take a look at our website https://www.iforabe.com

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Check out some of the education we provide by clicking the link!

https://www.iforabe.com/classes

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This episode is all about boosting your shops production. With owners who have blown theirs through the roof, let's get into the systems and strategies they used to get the performance routinely hit by these BEASTS of production. 

Guest Panelist: Eric Svedberg - https://www.europeanautowerks.com/

Guest Panelist: Bill Adams - https://www.adamsautoworx.com/

For more information about what the Institute does, check out iforabe.com

You can find this, and other episodes, by searching @theleadingedge on Spotify and Itunes. 

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Having a "Grass is Greener" mentality can be more damaging to your business than you think, especially when there might not be any competition at all. We discuss the pressing nature of competition in our industry and why it isn't as threatening as the industry believes it to be. Plus, a little bit of healthy competition can push everyone to be a little better. 

Guest Panelists: Rich DeFransisco - http://europeanautogarage.com/

Guest Panelist: Patrick McHugh - https://www.bimmerrescue.com/

For more information about what we do, check out iforabe.com

You can find this and other episodes on Spotify and Itunes by searching @theleadingedge

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A team is only as good as its communication. Let's talk about the best ways to improve your communication and get your team working better, together.

Guest Panelist: Kevin Eckler - Foreign Car Specialists - https://foreigncarspecialistsny.com/

Find more information about what we do at iforabe.com

You can find other episodes here, or on Spotify and Itunes @theleadingedge

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Join these shop owners as the discuss the intricacies of delegating without dominating your staff. How do you handle the management of your team without overstepping?

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More more about the work we do visit iforabe.com

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You can find other episodes like this one by searching the Leading Edge on Spotify or itunes. 

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Marketing has become increasingly important for your business in this day and age. Join a couple marketing trainers and company reps as they discuss how to effectively get your shop in front of the customers you want to attract. This show was recorded at the Vision Hi-Tech Expo and Training, an event we absolutely love to come to!

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For more information about the Institute visit www.iforabe.com 

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Find your way to a balanced and prosperous life, just like these owners did!. It's easy to get lost in your work and to lose sight of the important things. Hope is not lost! Grab your headphones, put your feet up, and enjoy this wonderful discussion about creating a balance in your life.

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You can find more information about the Institute at www.iforabe.com

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Join this panel of educators discussing the importance of education and the growing need for training in our industry. There's no lack of good education out there, get aware and get involved in your training opportunities!

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Find more information about what the Institute does at www.iforabe.com

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We've got a great marketing topic in this episode. How are you using social media to promote your shop? What makes social media different from other marketing? Why is social media one of the best places to invest your time?We've got Patrick McHugh, Tom Lambert, and Kent Bullard exploring the social media space. 

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Take a look at our panel's shops!

Patrick - https://www.bimmerrescue.com/

Tom - https://www.shadetreeautomotive.net/

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If you want more information about the Institute and what we do check us out at iforabe.com

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Submit any questions you want us to answer during a show at insitute@iforabe.com

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What does it take to get 110% Productivity in your business? Find out in this episode of the Leading Edge. Our Panelists have done exactly that. 

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Find out more information about what the Institute does by visiting https://www.iforabe.com/

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We provide training on this exact topic. You can also find other courses provide leading education on any aspect of your business. Visit https://www.iforabe.com/classes to find out more.

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Experienced consultants and shop owners talk about what they've done to improve performance, and how you can go about changing your business culture.

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Make your team drive your shops success.

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You can find more information about the Institute by visiting https://www.iforabe.com

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The Institute trains on implementing incentive enhanced pay plans in place and a lot more, check out the courses we offer: https://www.iforabe.com/classes

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In this episode we unpack the debate about having customers waiting for their services within your business. Is it a good to have them there and get one-on-one time to build and foster the customer relationship? Or is it a distraction for your Advisors and Technicians who feel under pressure for having to work in front of the customer? You tell us!

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You can find information about the work we do at iforabe.com

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You can also submit topics or questions to institute@iforabe.com

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Thank you for supporting and uplifting the automotive service industry.

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Our consultants discuss how to improve car count and what exactly that metric does for your business. How do you utilize your car count to drive profits?

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For more information visit https://www.iforabe.com/

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You can Submit your own Topics or Questions you'd like us to answer at  institute@iforabe.com

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Check out our class calendar! https://www.iforabe.com/calendar

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This episode is all about planning your 2019. We've got massive opportunities in our industry this coming year, so let's take advantage of them! We've got some insight into how to create and execute a successful business plan for the new year.

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Make this new year count!

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Find more information about the institute by visiting https://www.iforabe.com/

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You can also check out our 2019 Class Line-up at https://www.iforabe.com/classes

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Submit any questions or comments to institute@iforabe.com

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From everyone at the Institute, we'd like to say thank you. Thank you to the amazing people we get to work with within our industry, and Thank you to those who support us in changing the automotive aftermarket. Join us this Wednesday for a special holiday episode of the Leading Edge, centered around giving appreciation for the people who keep us in business, those who work hard to provide a quality service, and those who love and believe in the work we do.  .

. This episode is about giving back to our customers, our employees, and our communities.

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Find more information about the Institute by visiting iforabe.com

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Or register for our classes by going to https://www.iforabe.com/classes

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Submit any questions or comments to institute@iforabe.com

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In this episode we get into healthy competition within your company. What are the benefits of putting a focus on competition amongst your team? Why is it important to provide a win for your employees? Hear from Tom Lambert, BJ Lee, Kent Bullard and Cecil Bullard in this episode. 

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Find more information about the Institute and the work we do at www.iforabe.com

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Submit your questions to institute@iforabe.com or by messaging us directly through facebook https://www.facebook.com/Iforabe

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Thanks for listening!

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Running a lean business in crucial to getting your time back, and making the most profit from your shop. Join Ryan Clo, Cecil Bullard, and Kent Bullard as we discuss the dynamic, culture, and implementation it takes to get from chaos to a clear head. 

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Find more information about the Institute by visiting iforabe.com

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You can also find other episodes right here on podbean, or by searching theLEadingEdge on Spotify and Itunes. 

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Confrontations and clashes, confusion in communication. This Episode is all about the nasty-spats you can have within your business and how to avoid, overcome, and prevent these kinds of altercations

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Join Tom Lambert, Kent Bullard, BJ Lee, and Bill Greeno, all with different experiences-coming together to work through this confusing and uncomfortable topic.

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Find more information about what we do at Iforabe.com

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Find other Episodes on Itunes and Spotiy @theleadingedge

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In this episode our panel is discussing the Ins-and-outs of marketing online and how to find your perfect customer. 

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Join Cecil Bullard, Ryan Clo, Tom Lambert, Taylor Pickering, and Kent Bullard in this in-depth Episode!

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Find more information at iforabe.com

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You can also view other episodes on itunes and spotify @theLeadingEdge, or find us on Youtube https://www.youtube.com/channel/UCGipdY4kFinShK4TTx2_9Kw?view_as=subscriber

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In this episode we get into the important topic of value. With a full panel, BJ Lee, Cecil Bullard, Patrick Howard, Kent Bullard, and Tom Lambert (one of our newest consultants), we pry-open what it means to value yourself and express it. You have Value, You have Worth

For more information about what the institute does, visit https://www.iforabe.com/

You can also find us on Facebook at https://www.facebook.com/Iforabe/

Join the Institute Group on Facebook and Get advice from top owners and our consultants. https://www.facebook.com/groups/1965462617051735/?fb_dtsg_ag=Adx9tC8nI0hT9kt1ig9NjzQT-bPyog7DXdKGje8wCj7pFA%3AAdwySAmvW5zqH7HiiUyqXPUgEqaeUFGC4ISROO8YRLIVTQ

Submit any questions you have through Facebook, our Website, or email us Directly at institute@iforabe.com

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On this special episode, we have the ASCCA President Rocky Khamenian, and our very own Cecil Bullard and Patrick Howard.  They discuss the details behind setting the proper labor rate, and how much it can improve your business. 

Special Thanks to Rocky for letting us put this together!

Check out the ASCCA at https://www.ascca.com/

Also, learn more about the Institute at iforabe.com

Submit any questions to institute@iforabe.com

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This week we dive into automated businesses and what it takes to get there. Patrick, Cecil, Ryan, and Myself (Kent), pull back the curtain and get into the details of creating a fully automated business. So you don't have to be there unless you want to. And once you're in a sweet spot, you can go back and fine tune your systems and processes to get the most out of your business. 

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Find more information at iforabe.com

Check us out on Facebook!

Join the Institute Group to get advice from top shop owners, and our consultants.

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Episode 7 rolls in with specific strategies to lead your success at the counter. Join BJ Lee, Patrick Howard, Scott Caster, and Cecil Bullard with advice on closing the sale and taking care of your customers. 

Check us out for more information at iforabe.com

Submit Questions or Topics at institute@iforabe.com

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Back at it again with the millennials discussion. We had a tidal-wave of questions regarding millennials that we just had to answer. This time around we have Ryan Clo, Bill Greeno, Cecil Bullard, BJ Lee and Kent Bullard, putting more emphasis on management styles and challenges when it comes to millennials.

This will probably end up being a "mini-series" after this...

For questions, submit at: insitute@iforabe.com 

For more informaiton visit: https://www.iforabe.com

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Me and my dad struggle with communication just like any other father-son business. Join us, along with Patrick Howard, as we discuss the causes and solutions to generational miscommunication, management, and culture, in this weeks Leading Edge.

For questions, submit at: insitute@iforabe.com 

For more informaiton visit: https://www.iforabe.com

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A good inspection process can make the difference. Bj Lee, Cecil Bullard, Scott Caster, And Patrick Howard Discuss the process of inspecting the vehicle properly and how to followup in sales utilizing that inspection. Increase those ARO's in this weeks Leading Edge.

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In this episode we discuss the ins-and-outs of finding, hiring, and training top talent for your shop. It's crucial to have the best team possible when building and growing a successful company. Join Cecil Bullard, Patrick Howard, Kent Bullard, and BJ Lee to find out what it takes to get top talent. 

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We are excited to introduce a new service to the automotive aftermarket service industry. This episode is the first of many, where you ask and our experienced consultants answer. In this episode we cover a wide variety to start things off. There's a little of something for everyone!