Moonshine Moonshot: Recent Episodes
Sue Collins & Mike Hill
The weekly Moonshine Moonshot podcast will help you make better videos. Hosts Sue Collins and Mike Hill have specialised in video production and filmmaking for decades with their work reaching millions around the globe. They don’t want to see boring, poorly crafted videos any more than you do. So to help combat the onslaught of rubbish content being served up on social, they’re sharing what they’ve learned about how to make a great video. The good news is it’s not as hard as you might think. No one sets out to make boring content, but that’s exactly what can happen when you don’t have the skills or information to make it great. More often than not, a few small pointers can take something dull and make it shine online. Join this weekly podcast to learn how to make your content the best it can be.
In the 97th episode of the Moonshine Moonshot podcast, Sue is back with director and impact filmmaker Mike Hill. A slight twist this week, as it's Mike's turn to interview Sue, and the topic is building audiences for independent film projects.
Have you ever tried to drum up an audience for your own projects?
It's not as easy as it sounds. So Sue is sharing how to get into the driving seat and get underway with building a thriving audience for your next film. Because that's what it's all about, isn't it? Getting people to see your film and then turn them into raving fans.
Sue and Mike will also share the most common mistake when you're thinking about your audience and how you can avoid it. So turn in ASAP because this is a conversation you don't want to miss!
Curious about the Moonshine Agency films mentioned in this episode? Explore them today!
Website: Conquering Cancer Campaign
YouTube: Conquering Cancer
Visit Moonshine Agency for more Impact Films
What would YOU like to hear about next? We’d love to hear your thoughts and burning questions about the constantly evolving filmmaking industry 🔥 Get in touch on Instagram @moonshinecommunicationsacademy or email us at support@moonshinecommunicationsacademy.com.
📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)
Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms
“...one of the beauties that I’ve experienced in making documentary films over 20 years, is that what you get, is usually better than what you imagine.”
- a little pearl from Mike Hill, Director, Impact Filmmaker and special guest on this week's Moonshine Moonshot podcast.
This ep dives into Mike's unique approach to directing, and how trusting in the filmmaking process can often lead to unexpected and powerful outcomes.
Listen now and you'll be inspired to follow your instincts and get curious on your filmmaking journey!
Curious about Moonshine Agency? Visit Moonshine Agency for more Impact Films.
What would YOU like to hear about next? We’d love to hear your thoughts and burning questions about the constantly evolving filmmaking industry 🔥 Get in touch on Instagram @moonshinecommunicationsacademy or email us at support@moonshinecommunicationsacademy.com.
📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)
Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms
In the name of lights, camera, action - and CUT 🎬 In the 95th episode of the Moonshine Moonshot podcast, your host Sue Collins talks about the importance of clear comms and the Production Bible - the ultimate assets for any production.
A Production Bible is… well… “the” bible - it’s the gospel for your production. The production bible you create will be the ultimate documentation resource that houses every piece of info required to get your film underway. It will essentially become an instruction manual of sorts, that will help guide you to your desired filmmaking outcome.
Sue also emphasizes the power of clear and simple communication in production, highlighting common obstacles many individuals can face when attempting to articulate goals and visions effectively to collaborators. Tune in to learn how to simplify your message and enhance your filmmaking journey for impactful results.
Curious about Moonshine Agency? Visit Moonshine Agency for more Impact Films.
What would YOU like to hear about next? We’d love to hear your thoughts and burning questions about the constantly evolving filmmaking industry 🔥 Get in touch on Instagram @moonshinecommunicationsacademy or email us at support@moonshinecommunicationsacademy.com.
📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)
Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms
“Simplicity is the Ultimate Sophistication”- Leonardo da VinciIn the 94th episode of the Moonshine Moonshot podcast, host Sue Collins discusses the beauty of simplicity; an art that is at times overlooked or not considered, but in reality, keeping things simple may just be the key ingredient you need to make things happen.
Do you have a goal in mind but not sure how to achieve it? The answer is simple - planning. It’s pretty hard to get your production off the ground without a clear plan of what you want to achieve and how. Lucky for you, Sue delves into the formula she swears by to hit those production goals, and shares 5 simple steps that could help save you time, and ensure it’s smooth sailing for your film from the get-go.
Curious about Moonshine Agency? Visit Moonshine Agency for more Impact Films.
What would YOU like to hear about next? We’d love to hear your thoughts and burning questions about the constantly evolving filmmaking industry 🔥 Get in touch on Instagram @moonshinecommunicationsacademy or email us at support@moonshinecommunicationsacademy.com.
📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)
Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms
In the 93rd episode of the Moonshine Moonshot podcast, host Sue Collins discusses the fundamentals that make a story impactful in filmmaking, and how YOU can use impact storytelling to create films that inspire real-world change.
From the importance of a compelling narrative to the significance of a call to action - Sue explores how impactful storytelling can go above and beyond the “entertainment value” to engage and inspire audiences and highlights the use of storytelling to drive action and enhance awareness.
Curious about the Moonshine Agency films mentioned in this episode? Explore them today:
Website: Conquering Cancer Campaign
YouTube: Conquering Cancer
Visit Moonshine Agency for more Impact Films
What would YOU like to hear about next? We’d love to hear your thoughts and burning questions about the constantly evolving filmmaking industry 🔥 Get in touch on Instagram @moonshinecommunicationsacademy or email us at support@moonshinecommunicationsacademy.com.
📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)
Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms
With International Women’s Day approaching (on Friday 8th March 2024 to be exact!) we thought this would be a great topic for our 92nd episode. Your host, Sue Collins, discusses gender equality in filmmaking and emphasizes the importance of having women in leadership roles behind the camera (and beyond).
Drawing from over 15 years of experience as a female filmmaker, Sue touches on her juggling act of being a dedicated producer and devoted parent. Since starting Moonshine Agency and running her own show (with the unconditional support of her partner, Mike Hill), Sue found the balance between parenthood and producing films that address human interest stories and drive positive impact - which is what you're here to learn more about!
Fancy reading more about Equality in filmmaking? We reckon you should check out the Inclusion Initiative study HERE (it’s a brilliant read!)
Curious about the Moonshine Agency films mentioned in this episode? Explore them today!
Website: Conquering Cancer Campaign
YouTube: Conquering Cancer
Visit Moonshine Agency for more Impact Films
What would YOU like to hear about next? We’d love to hear your thoughts and burning questions about the constantly evolving filmmaking industry 🔥 Get in touch on Instagram @moonshinecommunicationsacademy or email us at support@moonshinecommunicationsacademy.com.
📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)
Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms
So - you've got a script, a vision, and the passion to tell your story - what next?
The 91st episode outlines the importance of planning your production journey before setting foot on the set. That's so your film has the best chance of success. If the idea of planning is making your eyes glaze over, you're not alone.
But as you embark on your next cinematic adventure, it's crucial to think through exactly what you want your film to achieve. And plan how you're going to make it happen. It's the best way to ensure your film won't end up on the shelf... or worse... some distributor's dusty back catalogue.
And all this, believe it or not, circles back to - you guessed it - knowing your goals from the get-go and planning. So listen in and find out how a little bit of dreaming turned into planning can make your filmmaking life a lot easier and more rewarding in the long run.
Are you curious about the Moonshine Agency films mentioned in this episode? Explore them today!
Website: Conquering Cancer Campaign
YouTube: Conquering Cancer
Visit Moonshine Agency for more Impact Films
What would YOU like to hear about next? We’d love to hear your thoughts and burning questions about the constantly evolving filmmaking industry 🔥 Get in touch on Instagram @moonshinecommunicationsacademy or email us at support@moonshinecommunica
📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)
Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms
Welcome to your first Moonshine Moonshot podcast for 2024!
In the 90th episode, I'm (Sue Collins) reflecting on my own journey in the film industry, and discussing the different paths you - as a filmmaker - can take to help kickstart your film career: from freelancing, to working for others, or even running your own show.
I'm sharing some of the learnings I have from starting out as a freelancer filmmaker to spending the last 14 years running successful impact film production house Moonshine Agency.
This episode will help you with practical advice on navigating through the film industry, learning beyond film school, and breaking into new opportunities, all while guiding you towards the path that suits your filmmaking needs.
If you're not sure which direction you want to take then listen in to find out how you can make filmmaking a sustainable career, create meaningful work and build thriving audiences for your films.
Curious about the Moonshine Agency films mentioned in this episode? Explore them today!
Website: LIFE Before Death
YouTube: LIFE Before Death
Visit Moonshine Agency for more Impact Films
What would YOU like to hear about next? We’d love to hear your thoughts and questions about the constantly evolving filmmaking industry. You can contact us on Instagram @moonshinecommunicationsacademy or send us an email at support@moonshinecommunicationsacademy.com.
📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)
Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms
The part 2 you've been waiting for all week!! Ok, so you may have just landed here and this episode is the second part of how to get views for your film.
We all know that feeling of putting our heart and soul into creating a film or video, only to be disappointed when the views don't roll in automatically. But fear not, because in this episode, I'm sharing valuable insights and strategies on how to improve the discoverability of your content and find your target audience.
Part 1 was all about the optimising the description and this week is focused on networking, marketing and building your audience.
Let me know what you think?
📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)
Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms
This topic is back by popular demand. And it makes sense because when you create a film and post it to Youtube, you want people to watch it! But Independent filmmakers didn't get into filmmaking to write copy so it's not second nature.
This Episode 88 is Part 1 on how to write an effective YouTube description to maximise its potential to be discovered and watched. Part 2 next week will discuss how you can market, network and promote your Youtube video to make sure it gets shared, liked and drives engagement.
These two parts together, the description along with the marketing and networking, are how you're going to get your video out into the world and help you succeed in getting lots of happy eyeballs watching your content.
I try to always talk about things that I have done myself or that my team have done so that I can speak with genuine experience on the topics. I worry that there are a lot of folks out there telling filmmakers how to do things but they haven’t done the hard yards or tried out the systems they’re promoting themselves. They’re just regurgitating what others have said works for them.
So what I talk about in this episode is all based on the experience I've had posting content to YouTube since 2010.
Please send me your questions, DM @MoonshineCommunicationsAcademy on Insta or send me an email to support@moonshinecommunicationsacademy.com
How to write an effective YouTube video description https://www.buzzsprout.com/846682/4857530
📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)
Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms
This week I'm talking all about consistency and debating if it's really that important to being a successful filmmaker? If you're like me then consistency isn't your strength, which feels problematic considering so many thought leaders tout that consistency is the key to success. So what are the benefits of embracing consistency, creativity, innovation, and the power of diverse perspectives?
If you're interested in making movies that matter, building a sustainable career, and positively impacting your audiences, this episode is for you. Because I have a counterargument for why being consistently inconsistent can work just as well.
Don't forget to subscribe and hit the notification bell to stay updated on all the latest episodes.
📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)
Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms
This week host Sue Collins delves into the art of interviewing with special guest, Mike Hill. Mike's an award-winning documentary filmmaker and interviewer. Mike shares his experiences and advice for aspiring interviewers, emphasizing the importance of being engaged, a better listener, and on a journey of discovery.
Listen in to find out how to conduct impactful interviews that make a difference.
00:05:51 Interviewing is about storytelling and discovery.
00:11:20 Active listening is a learnable skill.
00:17:13 Focus on the interviewee.
00:24:22 Online course on interviewing skills.
Whether you're a media professional or simply interested in the art of interviewing, this episode is for you.
You can find the course Mastering the Art of Interviewing for Media Production here
📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)
Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms
Looking for ways to stay motivated and make progress every day?
We all need a little boost of motivation from time to time, and in this episode, Sue provides some tips and strategies to help you stay inspired and driven.
So where does motivation come from and how can you harness it when you need it?
Listening to inspiring podcasts and watching films by your favourite filmmakers to surrounding yourself with supportive people and learning new skills, there are ways to keep that fire burning within you.
So where does motivation come from and how can you harness it when you need it? Sue is sharing her insights and how she's stayed motivated over the past 20 years in her filmmaking journey.
📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)
Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms
This week is about the steps to go from freelance independent filmmaker to running your own show and building a sustainable career. Because what got you started isn't the same as what's going to get you to the next level.
Dig in and start listening to learn more of the things they don't teach you at film school and how to produce a successful independent film.
📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)
Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms
Are you producing a documentary film? You'll need to interview people, lots of people from all different walks of life. Interviewing can be something that people find as scary as public speaking. Something many people say they would rather die than do. So don't let a fear of conducting an interview be the thing between you and realising your dream film. In this week's episode host Sue Collins shares her top 3 tips on how to conduct a great interview that will have your interviewee sharing deep and meaningful stories. Sue has interviewed hundreds of people - everyone from Dr Tedro Ghebreyesus, Director General of the WHO to children in preschool. Sue is sharing some simple things you can do to improve your own skills.
Interviewing is an art in and of itself. And you can master it. Tune in to find out how.
📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)
Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms
Be adaptable and roll with the opportunities: One of the key lessons shared in this ep is the importance of being adaptable as a filmmaker.
Sometimes, unexpected opportunities arise, like filming an unplanned interview when talent comes to town or encountering unforeseen delays. By embracing these opportunities and rolling with the punches, you can create a better film and find greater satisfaction as a filmmaker. 🎬
Listen in to find out why Mr Messy and indie filmmaking have more in common than you might have ever thought.
📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)
Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms
In this episode, Sue dives deep into a topic that not typically covered in film school - the business of filmmaking. 🎥💼
Here are three key takeaways from this episode:
1️⃣ The Craft vs. The Business: While film school teaches us a lot about the art and technique of filmmaking, it often doesn't teach us about the essential business aspects. Producing work in the film industry involves much more than just the craft of making the film. But don't be discouraged! If you aspire to be your own boss and create your own work, you're in the right place to learn the business side of the industry.
2️⃣ Building a Sustainable Career: If you want to earn a living and have a long-lasting career in filmmaking, it's important to create and initiate your own projects. While specializing in a specific area and working solely on other people's productions might be an option, it may not provide the financial stability and creative fulfillment you desire. This episode explores how to make filmmaking a sustainable career by creating meaningful work that resonates with audiences.
3️⃣ The Power of Consistency: Consistency is key in many pursuits, including filmmaking. However, it can be a challenge to maintain consistency while nurturing your creative abilities. Sue's sharing some thoughts on this and more.
If you want to dive deeper into the topics discussed on the show, make sure to sign up for our weekly drop of Moonshine via email at moonshinecommunicationsacademy.com. 💌
Happy filmmaking, and stay tuned for next week's episode! 🎬✨
📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)
Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms
In this episode, Host Sue Collins does a dive deep into the world of impact filmmaking and how to make movies that truly matter. If you're someone who is passionate about creating meaningful work and making a positive impact on your audience, then this episode is definitely for you.
One of the key takeaways from this episode is the importance of exploring topics through documentary filmmaking. It is a truly rewarding experience that allows you to meet amazing people and go to places you never thought you would have the opportunity to visit.
Another takeaway from this episode is the value of developing strong interviewing skills. Whether you're interviewing talent for a film, podcast, or even your own boss for an article, having excellent interviewing skills is crucial.
Lastly, Sue discusses the importance of sharing accurate information and combating false messages. In today's age of social media, it is more important than ever to provide people with the facts so they can make informed decisions. Making impact films allows us to share meaningful ideas and information through narrative storytelling. By interviewing experts and capturing personal stories, we can provide our audience with enough facts to make up their own minds and not just be influenced by what they see on social media.
Overall, this episode is packed with valuable insights and practical advice for anyone interested in impact filmmaking. Whether you're just starting out or have been in the industry for years, there is something for everyone in this episode. So grab your headphones, tune in, and get ready to learn how to make movies that truly make a difference.
📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)
Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms
Are you a filmmaker struggling to find your way? Join me for this episode as I discuss how to have a long-term career in the industry. Filmmaking has so many parts and I'm sharing what I've learned over the past 15 years in producing impact films that reach their intended audience and support real-world change.
📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)
Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms
In this episode, Sue Collins takes you through a 12-step plan to produce an indie film. The inspiration for this episode came from a post on the @MoonshineCommunicationsAcademy Instagram page, which had a basic outline of the 12 steps. However, due to the limited space on Instagram, the post didn't expand on each step and so that's what Sue does in this episode. Overall, the 12 steps discussed in this episode provide a roadmap for turning an idea into a cinematic reality.
The steps and relevant podcast episodes that dive deeper into each step are:
1. Develop a Clear Concept:
- Ep42 Ingredients for a successful documentary film proposal Listen here
-Ep35 How to develop your documentary Part 1 Ideation Listen here
- Thorough Research:
-
Ep 41 How to master pre-interviews Listen here
-
Create a Detailed Plan:
-Ep 44 How to effectively plan out your films pre-production phase. Listen here -
Ep 36 How to develop your documentary part 2 is planning. Listen here
-
Build a Strong Team:
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Ep 56 How to assemble the best crew to make your documentary film. Listen here
-
Secure Funding:
- Ep 43 How to pitch your film. Listen here
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Ep 34 How do you get your film funded? The three questions you must know who to answer. Listen here
-
Production / Capture Footage:
- Ep 54 The 5 key types of shoots you’ll do during documentary film production. Listen here
-
Ep 53 - Looking at the big picture. Listen here
-
Embrace Flexibility:
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Ep 67 Being adaptable is vital for indie filmmakers. Listen here
-
Focus on Storytelling:
-
Post Production:
-
Legal Considerations:
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Ep57 The importance of getting consent from your film participants. Listen here
-
Marketing and PR Strategy:
- Ep 69 is all about how to define the ideal audience for your film. Listen here
- Ep 68 ho two use publicity to promote your film. Listen
📩 Want to stay up to date with the latest? Sign up for our weekly newsletter to get all the inside news and resources to make you the best impact filmmaker in the business (plus, we'll send you our free e-book when you sign up - you’re welcome!)
Find & Follow Moonshine Communications Academy on social:
Website: www.moonshinecommunicationsacademy.com
Facebook: Moonshine Communications Academy Page
Instagram: @moonshinecommunicationsacademy
LinkedIn: Sue Collins [Host] || Moonshine Communications Academy Page [ Company Page]
X: @moonshinecomms
This week on the Moonshine Moonshot podcast, host Sue Collins discusses the power of independent filmmaking and how it can be applied to various fields. Using a case study of a documentary called "Conquering Cancer," Sue encourages listeners to think beyond just creating a film and moving on to the next project. Instead, she advocates for hybrid distribution and maximizing the potential of each project. Filmmakers can avoid burnout and reach a wider audience by avoiding the constant cycle of starting from scratch. Your film doesn't have to be a one-and-done. It can be ongoing and help you build a genuinely sustainable career.
A must-listen for any aspiring filmmakers or media professional.
Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com.
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In this episode, Sue Collins gets into the importance of making money from the sale of your film and how marketing and distribution play a crucial role in this process. Sue emphasizes the need for independent filmmakers to become masters of marketing their own brands and films and shares tips on how to get started with marketing and also three ways to make money off your film.
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This week host, Sue Collins discusses outreach and why it's important when it comes to making an impact with your film. She dives into five strategies you can use to start an outreach plan. These are strategies Sue uses when she produces her own impact films that reach their intended audience and support real-world change.
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How do you successfully release an impact film? If you're an upcoming filmmaker, an independent film producer or, you just want to know how to reach an engaged core audience, then this episode will help you.
During the episode, I mentioned a project called Take Heart.
You can find Take Heart on Youtube
Take Heart takeheart.tv
Take Heart takeheartrhd.com
and if you'd like to read the impact evaluation you can find it here
Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com.
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This week Sue shares a practical process for turning your dream project into a reality. With 15 years of experience in project planning, Sue finds that this system with five big moves can be applied to any project to get it started, planned out, and into reality.
This system can be applied to projects of any size and can even be used for personal goals. You can often listen to experts, watch videos and read blogs only to be left scratching your head on how to apply the learning. You've been taught the what but not the how. And that's where this episode is different, it's a clear step by step system that when applied, leaves you with a solid plan.
The first step is setting the goal, followed by implementing the five moves to make your film or project a reality. Tune in to gain clear direction on how to plan out your project from start to finish.
Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com.
Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome!
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This Moonshine Moonshot episode is a fusion. Part nuts and bolts on music composition, music licensing, and the pros and cons of both in filmmaking. Discussing whether you should hire a composer or license the music. Do you need a music supervisor? Can you do both?
The second part of the episode is about getting your project made. You’re likely here listening because you are a filmmaker or an aspiring filmmaker and you want to learn about the craft of filmmaking or further develop your skills. But perhaps another big reason is because you want to know how to get your film made. More than the mechanics of the craft and the industry. But the motivation, the deep meaning, the how do you get your foot through the door and firmly planted on the other side.
Overall, this episode provides practical information on music for films and offers insights on how to make your filmmaking aspirations a reality.
The episode Sue referenced on music licensing is:
Ep. 45 A filmmaker’s guide to licensing materials
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Does starters anxiety has a grip on you? What are the biggest blocks filmmaker have in getting their film made? you're not alone in the struggle to get a new project underway. But you might not lack motivation.
A couple of things might be holding you back from getting your butt into gear and making your movie a reality. I'm sharing three big reasons in this episode and some ways to get past the starting block. So listen in, but be careful, this could get you moving towards a finished film. You're welcome!
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Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome!
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I thought it would be good to do a refresher on 'What is an impact film? ' And why you might want to make one. It’s good timing to do this little refresh as we’ve been deep diving into all things documentary film production the past few months and we’re working our way to post-production.
Later in the episode, I’m going to walk you through the difference between distribution and outreach.
For impact films this is a pivotal time to understand what you’re hoping to achieve when it comes to distribution and outreach. You still have time to shape these plans before you get into post-production and it’s best to have this in play before you really get into the edit.
So don't wait, hit play and learn more and make your filmmaking brain bigger!
Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com.
Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome!
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This week I’m sharing the Two Steps you need to know in order to master how to define your ideal audience. Because once you know who your project is for it's much easier to reach them.
And if you follow these two steps you’ll be much more likely to release your film to an audience who will connect and engage with it. And let's face it, a big reason for making movies that matter is so that the right people see them. So hit subscribe and listen in to learn how to define your audience.
Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com.
Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome!
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Publicity & public relations for your film. The week I'm talking to you about
When to engage your publicist or PR person?
How do you attract media to promote your film?
How do you attach a publicist or PR person?
Do you need a PR person or can you do it yourself in-house?
Ultimately what I'm talking about here is -
How do you get your film the publicity it needs to cut through the noise and the over-saturated media landscape so that you get the visibility you need to get people to see your film?
So many questions - listen in and I'll answer them all.
Head over to www.moonshinecommunicationsacademy.com to find the Define Your Ideal Audience Course and many more resources for filmmakers.
Filmmaking is a constant balance between detailed planning and flexibility. As despite meticulous planning, setbacks and changes will occur.
But fear not! This video is here to help you develop the essential skills of adaptability and problem-solving, ensuring that even when the unexpected strikes, you can still create exceptional work.
So what are you waiting for? Let's make a movie!
For MORE INFO check out our blog:
https://www.moonshinecommunicationsacademy.com/blog
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filmproduction #location #documentaryfilm
Being the big boss on the film set is a difficult job, and it's one that you can master!
And once you do, you'll be on your way to creating a film to release into the world. Speaking of releasing a film, Sue's also just released a Live the life you please across cinemas in Australia so you'll get a sneak peek behind the curtain on how that release is going!
But the main event for this week's episode of Moonshine Moonshot is on how to lead your crew. Sue will discuss how your leadership style will affect the end product. It's important to be confident, in control, and open and collaborative!
And you also have to manage the nerves! For your crew to follow your lead, you need to give them confidence that you know what you're doing. But don't worry, Sue shares a few tricks on appearing confident even when you're not feeling it!
So click play and get into it!
For MORE INFO check out our blog:
https://www.moonshinecommunicationsacademy.com/blog
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filmproduction #location #documentaryfilm
Navigating a work-life balance when making a documentary is a tricky task! And one that Sue has become very accustomed to. To make it work, you need to learn how to make it work for you!
How do you balance having a family? Or having holidays? Or stop yourself from completely burning out? (All valid questions!)
So today, Sue is going to break down how she manages this exciting but crazy lifestyle.
You can also follow us on social via these links:
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In this weeks episode I'm sharing a few more troubleshooting tips. How do you ensure you arrive at your destination with all your luggage, or at the least, enough gear to do the shoot? Isolating smoke detectors and what if you can't travel?
There are so many things that can go wrong when you're out and about filming for a documentary and these troubleshooting tips are to help you avoid some of the issues you can face. By hearing what has gone wrong on my shoots, you'll be equipped with some solutions that could help you in your own filmmaking.
Don't forget to his subscribe on whatever podcast platform you're listening on.
In this weeks episode I'm sharing a few more troubleshooting tips. How do you ensure you arrive at your destination with all your luggage, or at the least, enough gear to do the shoot? Isolating smoke detectors and what if you can't travel?
There are so many things that can go wrong when you're out and about filming for a documentary and these troubleshooting tips are to help you avoid some of the issues you can face. By hearing what has gone wrong on my shoots, you'll be equipped with some solutions that could help you in your own filmmaking.
Don't forget to his subscribe on whatever podcast platform you're listening on.
Documentary production is an exciting time, but it's also full of daunting obstacles that need to be managed.
In this week's episode, we're talking through even more of the problems we've encountered as filmmakers and how we've dealt with them (or not!).
We're going to discuss:
-Faulty gear
-Nervous talent
-Losing locations
Just to name a few!
For MORE INFO check out our blog:
https://www.moonshinecommunicationsacademy.com/blog
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filmproduction #location #documentaryfilm
Making a movie can be a daunting task, and there are many potential mishaps that can derail your production.
In this video, we'll share the top tips and tricks we've picked up over our many productions to help you avoid disaster!
Including (but not limited to!)
-Fighting nature
-Sick crew
-tricky talent
-and faulty equipment
Whether you're a seasoned filmmaker or just starting out, this video is a must-watch for anyone looking to avoid movie production mistakes.
For MORE INFO check out our blog:
https://www.moonshinecommunicationsacademy.com/blog
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filmproduction #location #documentaryfilm
There's more than just filming needed to make a movie - you've got to know how to take production stills!
And it's not just for some fun photos to show your friends (as great as that is!). So in this Moonshine Moonshot, we're looking at WHY you need to take stills, how to get the perfect action shot for a poster, different ways to utilise behind-the-scenes pics and the key to getting the hero shot for your publicist.
Bit more to it than you thought, right? Don't worry, we've got you.
For MORE INFO check out our blog:
https://www.moonshinecommunicationsacademy.com/blog
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filmproduction #location #documentaryfilm
Filming in unique and unforgettable locations is definitely a perk of documentary-making! But it requires excellent planning to pull off.
In this episode of Moonshine Moonshot, we're going to talk about the major differences between filming interstate or overseas, vs filming in your own town and all the different jobs, equipment, crew and time allocation that is needed to make your location filming happen.
Ready to start making movies?
For MORE INFO check out our blog:
https://www.moonshinecommunicationsacademy.com/blog
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filmproduction #location #documentaryfilm
Though capturing the moving image is a key part of movie making, so is capturing sound! So on this week's episode of Moonshine Moonshot, we'll be talking all things microphones, boom stands, and the importance of recording the best possible sound on shoot day.
We'll cover lapel microphones, boom microphones, the zoom recorder and all the little neat gizmos and tricks that can help make your documentary the next Grizzly Man.
So grab your microphone and let's get recording!
For MORE INFO check out our blog:
https://www.moonshinecommunicationsacademy.com/blog
You can also follow us on social via these links:
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LinkedIn Company Page Moonshine Communications Academy https://www.linkedin.com/showcase/moonshine-communications-academy
filmproduction #typesofshoots #documentaryfilm
What camera do you need to film your documentary? The number one question I'm always asked is ‘What camera do you use?’ It’s a great question and I love it because I know I'm among friends!
There are a lot of different types of cameras out there, and it can be difficult to know which one is right for your documentary. In this video, we'll walk you through the different types of cameras we use and that could help you decide which one is best for your film.
After watching this video, you'll know everything you need to know about how to choose a camera to film your doc!
The lens models I reference in this episode are:
-Canon 16-35mm f/4L IS USM (x2)
-Canon 24-105mm f/4L IS USM II
-Canon 70-200mm f/2.8L IS USM III
-Canon 2x Extender
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When you're making a documentary film it is important that you get consent from the participants who appear in your film, or you might find yourself in quite a pickle.
I know, sometimes it can be a little unclear as to when and who you need to get consent from. Luckily, in this episode of Moonshine Moonshot I'm going to break down everything you need to know about consent, AKA: how to get permission to use the footage you capture!
Consent forms are sometimes called Talent Release forms or Participant Release forms or Participant consent forms. Basically, its a legal document that specifies the terms they are agreeing to, to appear in the film you're producing.
So when you're ready, jump into today's podcast and start making movies!
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Who do you need on your crew? What are the essential roles that have to be filled at any shoots you set up? That’s what we’re digging into today so that by the end of this video you’ll know exactly who to hire and what you need them to do.
To make the best film, you need a good crew! Cinematographer, director, lighting, sound, there are so many roles to fill. So, it's time we talk about your production and who you will need on your crew!
Depending on the nature of your film, your crew can come in many shapes and sizes - so I'm going to deep dive and cover a lot!
I hope this is helpful.
You can also follow the Moonshine Moonshot on social via these links:
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Hey there filmmakers! In this episode, I'm sharing with you the 3 types of documentary storytellers you can use and how to choose the right one for your project.
The storyteller in a documentary is like a guide, they take the audience on the journey. In some cases, a narrator will provide context and commentary. While in others, the storyteller may be a presenter who appears on screen to share key information and guide the audience through. Or, you can go in neither direction! And instead, use a protagonist.
So, which one will you use? Or will you be the presenter? I'm going to walk you through all the options.
It's so good to be talking about a creative decision in this week's episode. There's been so much on the business of filmmaking lately due to the pre-production topics I've covered.
So hit play and don't forget to subscribe.
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As you would expect, production is a huggggge topic and I wouldn’t dare anyone to try and cover it in one single video! So today, we’ll be looking at the five key ingredients that every production needs.
Well. Six, kinda.
These ingredients are interviews, b-roll, observational footage, archival footage, specialist shots, and animation. But how exactly do they play into your documentary?
Production is a massive part of the filmmaking journey. Luckily, we plan to be here with you the whole way.
For MORE INFO check out our blog:
https://www.moonshinecommunicationsacademy.com/blog
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It’s at this point in the process I find it best to come back to one simple question: ‘Why am I making this documentary?’
Really think about it. What was the idea that lit a flame in your mind that just couldn’t be put out? And why did you decide that a documentary was the way this story needed to be told?
This week, we’re going to take the time to pull our heads out of the thorough and deep planning we’ve been doing and instead reflect and look at the BIG picture.
For MORE INFO check out our blog:
https://www.moonshinecommunicationsacademy.com/blog
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Welcome back filmmakers! it's now time for you to start thinking outside of your film... I’m not trying to be deep or metaphorical here!
Your documentary is the centerpiece of a network of different materials that all compliment each other, and one element of this network is the website.
And yes! You do need to start thinking about your website in pre-production. You can never be too careful when it comes to website development. Maybe it will take weeks or maybe it will take months. But it will definitely be a gamble.
For MORE INFO check out our blog:
https://www.moonshinecommunicationsacademy.com/blog
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LinkedIn Company Page Moonshine Communications Academy https://www.linkedin.com/showcase/moonshine-communications-academy
If you're planning on whipping up a documentary soon, hopefully, the next bit you read won’t rock your world too much: you need to know how to use your equipment!
Your camera is your best friend. If it wasn’t for your camera - the likelihood of your film coming to fruition, is pretty slim. But like any friendship, you’ve got to nurture it. That means, getting to know it as deeply as you can.
Knowing your tech simply means less obstacles and more creative possibilities. Which is exactly why pre-production is the perfect phase to try and learn what every button on that camera does.
For MORE INFO check out our blog:
https://www.moonshinecommunicationsacademy.com/blog
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You’ve come a long way since we started this journey, but now it’s getting very real - it is time to start working out exactly where you will be filming.
Naturally, preparation is key! The more you understand the locations you are shooting in, the less obstacles you’ll have to overcome on the day.
Okay, when I read that back that seems a fairy obvious step in the filmmaking process and one that doesn’t need to explained. But there is more to it than it may seem. Location scouting is an incredibly important step in not just finding a place that looks perfect, but will also function well when creating a documentary.
For MORE INFO check out our blog:
https://www.moonshinecommunicationsacademy.com/blog
You can also follow us on social via these links:
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Welcome back fellow filmmakers, and hello to any new aspiring creators who are just starting on this exciting journey.
Making movies is really fun and rewarding, but to make sure you have a safe space to work in there is one very important topic we have to discuss… Insurance!
Don’t click away!!
Trust me, I get it. The word sends a shiver down our spines and makes the hairs on the back of our neck stand up. But, it is a vital part of the filmmaking.
It can very tempting to cut corners when it comes to insurance, especially when the likelihood of something going wrong seems slim. But, as the old saying goes: Better to have it and not need it, then need it and not have it.
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Creating a documentary can be daunting process. But if you are tenacious, each week, you’ll get closer to seeing your ideas become a reality.
To continue forward, let’s get into the nitty-gritty of pre-production. Which means working out exactly who is going to be working on your masterpiece.
A production team is made up from a broad range of roles. From pre production to post, it’s best to know exactly who you're hiring to avoid any unwanted surprises down the line
For MORE INFO check out my blog:
https://www.moonshinecommunicationsac...
You can also follow me on social via these links:
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As we enter this new year, take pride in how far you’ve come along and your persistence through the pre-production process. If everything falls into place in 2023, who knows, maybe this year is finally the year you see your film on the big screen.
If you’ve been following our documentary series, you are well into your films pre-production and are ready to move forward to the next stage.
Hopefully, as you were conceiving your film, developing your pitch and considering the final product, you would have been thinking carefully about graphics and its overall look. But not just within the documentary itself, but the film as a brand.
It’s important to approach your graphics with an overall approach, as your graphic’s are in, out and around your film. Especially in documentary. You will need to consider not only your title card, but lower-third text for names and locations, trailer titles, logos and poster design.
Listen now!
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Welcome back fellow filmmakers! We’ve come along way but we still have some important work to do before we enter production. So, without further ado let’s get into the nitty gritty details that are going to make your documentary happen.
The next vital step in your journey is scheduling. Yes, your read correctly: scheduling.
Now, if you have all the time in the world, unlimited resources and all your subjects on standby, you may not need to worry about this next step. But in the likely scenario that this is not the case, I’ve put together the perfect cheat sheet to get you into pre-production asap.
When you’re juggling clients, crew and deadlines, it may seem a weight off to throw caution to the wind and not create a detailed schedule. But I implore you to read on with curious optimism, as a schedule may be all that stands between you and a film ending disaster.
Being a creative, you would be forgiven for thinking this part of the process is slightly mind numbing. But stick with me! By creating the perfect schedule not only will your production be a logical and organised one, it will also construct the perfect environment for you creatively thrive and produce the best documentary you possibly could.
Listen now!
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One of the first lessons I was ever taught as an early-career filmmaker was this: never use another artist’s work without seeking the proper approvals first. This goes for everything from stock imagery, to YouTube footage, archival material, animation, art, music – even a capella renditions of famous songs!
In fact, many moons ago Mike and I were filming with a participant for one of our documentaries when the participant burst into a version of Take Me Home, Country Roads by John Denver. It was poignant and touching and, thankfully, we caught it on camera. We knew before we even watched the footage back that it would end up in the film.
After the interview, we started thinking – maybe we could licence the original song and include that in the film as well. So we investigated …and thank goodness we did! It turns out we’d actually have to pay a license fee to use the participant’s take on the song too.
Phew – close one!
Why am I telling you this story?
Because if we had bypassed that step and distributed the film without all the correct legal permissions, we could’ve been facing some serious copyright infringement penalties. We might even have had to can the documentary entirely. Yep – you read that correctly. All that work disintegrated over a little legal loophole … can you imagine!
The thing is, many filmmakers spend months, even years, mapping out shoots, conducting interviews and piecing their documentary together. But they don’t know the ins and outs of the legal aspects of their production.
Which is why I thought it was time to talk about it on the Moonshine Moonshot series. The last thing I want is for you to make an awesome moving picture, only to find out right at the end that you can’t distribute it because you didn’t secure the necessary rights and permissions.
So let’s find out how to protect yourself and your film from any copyright infringement.
Listen now!
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In this episode of Moonshine Moonshot, I dig into the pre-production phase of documentary filmmaking.
If you're about to start pre-production, you're pretty clear on your documentary idea and finally edging closer and closer to actually making your film.
During pre production, you’ll map out the flow of your film, lock in your on screen talent, scout locations, finalise your budget, think about the type of equipment you’ll need and build a comprehensive shooting schedule.
Essentially, you’ll do all the stuff that needs to be ticked off before you get your gear out.
I know it sounds like a whole lot of planning and not so much doing – but I promise this part of the documentary making journey can be creative and visual. And if you cast your mind way back to part 2 of the How to make a documentary series, you’ll remember that I showed you how fun and rewarding planning can be.
If you’ve got a solid plan in place already then we're confident that you’ll find pre-production a total breeze.
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This week, I show you how to create a pitch video and sell your film to potential funders.
If you’re an aspiring documentary filmmaker with an important story to share, there’s one thing you need to get straight how to pitch your film to potential funders.
Ah yes, the dreaded ‘p” word. If you’ve been keeping across the How to make a documentary series, I'm sure you knew this one was coming up.
Last week, I looked closely at crafting a compelling proposal. And the week before that I zoned in on pre-interviews, which are often used as part of pitching your film idea. Now the time has come to really dig into it.
The thought of pitching leaves most filmmakers with an icky pang in the pit of their stomachs. Maybe it’s because it implies a certain level of salesmanship and we’re “creatives”. Maybe it’s because the idea of “pitching” and what it means is still a bit blurry or perhaps it’s because pitching can be connected to public speaking and public speaking is rated as a greater fear than death.
Maybe your worried about all of the above. And quite possibly it’s also because your film really matters to you and you want to get the green light to make it. So the answer to your pitch is very important to you. No one wants to get a no. Not from a potential funder.
But, if you want to make a film – a really, really good film – you do need to learn to embrace the concept of pitching and raise some finance.
Pitches put you front and centre with decision makers who can finance and champion your film. In short: if you want to bring your vision to life, you need to master the process.
Listen now and I'll show you how!
Want to learn more from me? Head to www.MoonshineCommunicationsAcademy.com to find more great content and resources including my free ebook that will help you craft a compelling video story
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Filmmaking is a time consuming endeavour. While it might take someone less than 90 minutes to consume and fall in love with your film, it takes you and your team countless hours, many sleepless nights and endless shots of espresso to pull it all together.
From storyboarding your narrative to perfecting your script, securing talent and selecting locations and lets not to forget the actual filming and editing part! – let’s face it, a lot of blood, sweat and tears goes into making a movie.
However there is one part of the filmmaking process that can feel like it takes an eternity to create and get right. And it actually has very little to do with the overall look of your documentary feature film…but oh boy, can it make or break your production!
I’m talking about your proposal. AKA your ticket to funding your project. Because while documentary filmmaking will give you a great sense of accomplishment it also carries more than a few challenges. And writing a great proposal is one of them. A great proposal is directly related to the single biggest factor in determining if your film will be made. Finance!
And securing enough finance or funding to make what you envisioned in your mind is probably one of the biggest challenges a filmmaker faces.
Which is why in this episode I wanted to take a close look at crafting a proposal that’s so convincing, it’ll have potential funders begging to get behind you and your documentary. Writing proposals is something I do regularly and I’ve learned a lot of tips and tricks that help to get the structure and tone right. What to include and what to leave out. And sometimes it’s what you leave out that makes it more successful!
Listen now.
Want to learn more from me? Head to www.MoonshineCommunicationsAcademy.com to find more great content and resources including my free ebook that will help you craft a compelling video story
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This episode is all about pre interviews – Mike and Sue break down what they are, how to conduct one and why they think they’re so helpful for developing your documentary film.
A pre-interview is an essential step towards crafting a well-told, engaging film story. And it’s exactly what it sounds like, it’s an interview you do with someone before you ‘officially’ interview them. They’re beneficial because it allows you to familiarise yourself with the interviewee’s story – and it also helps them become more comfortable with you (and your crew if you invite them along). Which will will make for a far better interview when it’s time to roll camera for your actual film.
In part 6 of the 'How to make a documentary' series, you'll learn how to conduct an amazing pre-interview.
Want to learn more from me? Head to www.MoonshineCommunicationsAcademy.com to find more great content and resources including my free ebook that will help you craft a compelling video story
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Hello listeners! This week I want to help you find the perfect title for your movie.
That's right – you’ve made it to an exciting part of the ‘How to make a documentary film’ series which is all about having fun and maximising your creativity.
Yes, you read that correctly– fun. I promise, this week there’s nothing about ‘finance’ or ‘budget’ or even ‘planning’. I won’t be chatting to you about your production schedule, your shot list or your release date.
And while I may reference the term ‘legal’ and ‘copyright’ once or twice, it’s purely for a bit of background insight. There’s nothing you need to think too seriously about. Because today, I want to help you get into the creative zone and ensure your film gets the attention it deserves – instantly.
Yes, fellow filmmakers it’s finally time to lock in your film’s title.
So switch the right side of your brain on, grab your script or screenplay, fire up the thesaurus and let’s name your movie!
Want to learn more from me? Head to www.MoonshineCommunicationsAcademy.com to find more great content and resources including my free ebook that will help you craft a compelling video story
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Hello listeners! This week I'm sharing an overview of the 'How to develop your documentary or narrative film series' – why I made it, how it will help you and your filmmaking and what topics I'll be covering over the next several weeks (and months!).
I recognise that learning how to craft films is a challenging process. When I was just starting out it was really hard to find information and learn about filmmaking without formal study or without being under the wing of a mentor. Avoiding the pitfalls, being pigeon holed, running out of funding or simply not understanding the business side of the Industry has meant that over the years I've seen many people, with a lot of talent, give up or simply move onto more stable work.
My hope is to see the industry thrive in Australia and beyond and I recognise that to do that, I have to be more open with skills sharing.
So I've decided to share more of what I've learned through many years of filmmaking through the Moonshine Moonshot series and with online courses at the Moonshine Communications Academy.
So just like your high school teacher or uni lecturer would provide you with a syllabus at the start of each term or semester, I'm sharing everything that's coming up in the 'How to develop your documentary or narrative film series'.
Listen now!
Want to learn more from me? Head to www.MoonshineCommunicationsAcademy.com to find more great content and resources including my free ebook that will help you craft a compelling video story
Connect on social:
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This questions is a big one! How to stay creatively motivated as a filmmaker? You’re no doubt hoping for a magic answer, a simple technique that would pull you thought and keep you feeling on top of it all. Because when filmmaking gets tough, when you feel like it’s a grind and you’re getting nowhere. It’s had to stay motivated and you need a way to get through.
There are definitely times in filmmaking, or any pursuit really, where it feels impossible, thankless or just crushing.
There have have been occasions where I find myself daydreaming about abandoning the camera, ripping up my storyboards and going to work on a cruise ship in the Caribbean.
And why don’t I? Well, I also have this unrelenting urge to produce movies that make a difference. So deep down, I know I will stick with the filmmaking thing. But that passion alone is not enough to keep me motivated.
So what is motivation. Is it something you ‘have’ or is it something you ‘find’? If you think motivation is something you should just have then you might find the info I’m going to share with you helpful because some small shifts in your expectations could really make a difference when you're trying to stay on track.
In filmmaking there are certainly a a bunch of roadblocks that can regularly bring me down – securing the right funder, having time to get everything done, battling the challenging distribution process … On and on it goes.
It can be incredibly frustrating and the amount of work involved in filmmaking that’s not about creative outputs can be tedious. And that’s where motivation can wane (hence the daydreaming).
Which is why I wanted to use part 4 of the How to develop your documentary or narrative film series to dissect how filmmakers find the motivation to do what they do when the going gets tough.
Because no doubt you’ll get struck down by a lack of motivation at some point in your filmmaking career. Maybe your camera guy bails on you. Or a key talent pulls out at the last minute. Perhaps you just received more feedback than expected on your latest script.
While it can be crushing, I promise, it’s just part of journey – and you will get through it. You just need to have a few techniques to turn to when things are getting you down.
If you’re suddenly thinking to yourself, Part 4! What? I’ve wandered in halfway through a series and I have no clue what’s going on’ – don’t fret. You can catch up on parts 1,2 and 3 via the below links.
How to develop your documentary series part 1 - Ideation
How to develop your documentary series part 2 - Planning
How to develop your documentary series part 3 - Conquering Imposter Syndrome
Up to date? Terrific. Here’s what to do when your motivation levels drop.
If you'd like to download the Ultimate Guide to Video Storytelling, click here.
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This week, I'm running you through how to conquer Imposter Syndrome – so that it doesn’t take hold and paralyse you during the filmmaking process.
This is part 3 in the Moonshine Moonshot mini series, which will help you develop your documentary and take it from an idea to a ready-for-release motion picture.
If doubt sets in every time you start a new project, you don't want to miss this episode. I'm going to show you how to rid yourself of those awful, anxiety-inducing questions like: “Do I have the knowledge to pull this off? Is this idea actually worthy of making a film about? Will people be interested enough to go see it?”
These thoughts are unhelpful and downright disruptive. But loads of filmmakers and creatives feel this way – at least at some point in their career.
If you’re serious about making a film, you need to be armed with the right tools to ensure you actually finish that film, see it on the big screen (or wherever you intend to publish it) and generate the impact you’re hoping for.
So let's kick Imposter Syndrome to the curb.
Listen now!
And if you missed parts 1 and 2, you can catch up clicking the links below:
How to develop your documentary - Part 1: Ideation
How to develop your documentary - Part 2: Planning
If you'd like to download the Ultimate Guide to Video Storytelling, click here.
Finally, you can also follow me on social via these links:
Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy https://www.facebook.com/MoonshineCommunicationsAcademy
Instagram @moonshinecommunicationsacademy
https://www.instagram.com/moonshinecommunicationsacademy/
Twitter @moonshinecomms
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LinkedIn Mike Hill
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Surprise! I'm jumping into your podcast feed today with a bonus episode to help you find something we all seem to lose track of – time.
How does any filmmaker or content creator find the hours they need to craft the work they want to make?
Time is precious and everybody runs out of it way too quickly.
So I thought it was time (pun intended) to do a short episode on helping you find more of it so you can continue to produce amazing, impactful films.
Listen now .
To learn more from me, head to www.MoonshineCommunicationsAcademy.com to find more great content and resources including my free ebook that will help you craft a compelling video story
Connect on social:
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Hello fellow filmmakers and creatives! Welcome back to my mini series on the documentary development process. I’m putting this together to help demystify what is involved in developing your documentary or narrative film idea from just an idea into a project ready to pitch for funding.
I kicked off last week with a deep dive into getting clear on your story – ie figuring out your genre, defining your idea and immersing yourself in your story’s world. If you missed it, you can catch up by clicking here. You can also watch the episode of Moonshine Moonshot on YouTube. My co-host Mike Hill and I are releasing a companion video series over the next several weeks, where we’ll walk you through how to take your movie idea from concept to the silver screen. Be sure to subscribe so you don’t miss any tips.
But back to this week. Because in this podcast, I’m turning my focus to (gulp) …planning. Now, I know that will sound about as exciting as ‘tax time’ for many of you, But stick with me!There are huge benefits to planning and it can actually be…fun? Ok, maybe fun isn’t the right word. However, it’s definitely satisfying and it’s something I’m really into.
And before you come at me with your, “Planning inhibits my creative process.” Or “I just find the notion of planning way too constrictive” , hear me out. If you skip the planning step, there’s a really solid chance you won’t actually complete your film…ever! No raving fans. No packed cinemas. No good, right?
Exactly. Which is why planning is such a critical step in the filmmaking journey. Because as Benjamin Franklin said way back in the 1700s:
“By failing to plan, you are preparing to fail”
So with those words of wisdom in mind, start listening now.
But to learn more from me, head to www.MoonshineCommunicationsAcademy.com to find more great content and resources including my free ebook that will help you craft a compelling video story
Connect on social:
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So you’ve got a brilliant idea for your next (or perhaps it’s your first) documentary. Now it’s time to get to work. But how on earth do you take a concept that exists in your mind and craft it into a living, breathing film?
Taking a project from idea to completion is no mean feat. And if you haven’t been to film school or attached yourself to a great mentor then its a process that can be hard to learn without doing. And in that doing, there will be many times where you have to guess, ask Google it, or just trial and error. So to help you along on the journey, over the coming months I’ll be sharing with you all aspects of the documentary film making process.
I know how challenging this process can be, and disappointingly, Mike and I have seen many people with a lot of talent, give up or simply move onto more stable work. So we’ve decided to share more of what we’ve learned through many years of film making through the Moonshine Moonshot series.
Our hope is to see the industry thrive here in Australia and beyond and we recognise that to do that, we have to be more open with skills sharing. We have to discourage pigeoning holing filmmakers into categories. Maybe you’ve been a director, does that really mean you can’t be a producer or write your own scripts? Perhaps you’ve worked in feature drama, does that really mean you can’t work in comedy or documentary.
And this little rant has lead us to create this upcoming series of how to develop your documentary film. Which will be followed by pre production, production, post production, distribution and outreach. It’s probably going to take us all year so make sure you subscribe to the podcast so you don't miss a step. So click the 'Follow' button on the app you're listening on!
And the first topic is how you get to know the story you want to tell?
Listen now!
But to learn more from me, head to www.MoonshineCommunicationsAcademy.com to find more great content and resources including my free ebook that will help you craft a compelling video story
Connect on social:
YouTube: https://www.youtube.com/c/MoonshineagencyAust
Instagram @moonshinecommunicationsacademy
LinkedIn https://www.linkedin.com/showcase/moonshine-communications-academy/
Are you considering making a documentary? Do you already have a story in mind? When you’re deeply passionate about a topic or cause, documentary films are a fantastic way to share the story and have others discover or learn about it as well.
Once you’ve crafted your work and put it out into the world, documentaries have the power to shift hearts and minds. I’m sure you can already imagine the buzz as the lights come up and you see your audience enthralled and inspired, clapping with admiration and a new passion for the content of your film. It’s the end goal many, if not all, filmmakers strive for, including myself.
In this episode, I’m going to share some of the ways you might go about funding your documentary projects – such as crowdfunding or sponsorship– to keep your spirits up and show you what’s possible.
And I’m also going to cover the 3 key questions I get asked from potential funders when I approach them about supporting my work, so you know how to prepare ahead of any meetings with would-be funders.
Let's get into it.
But to learn more from me, head to www.MoonshineCommunicationsAcademy.com to find more great content and resources including my free ebook that will help you craft a compelling video story
Connect on social:
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Hello, fellow impact filmmakers. In this epidose, I’m discussing something I know you will be interested in. And how do I know that? Because almost every conversation I have with an emerging – or even established – filmmaker leads to the same question: How do you distribute your impact film or documentary?
The thing is, there’s no one clear-cut answer that I can give. Because in 2022 there are endless ways to distribute your film and the landscape feels as if it is constantly changing too.
The way my team and I released films 15 years ago is quite different from how we do it now. Long gone are the days when engaging a distributor was the key to getting your film out into the world.
And many filmmakers do still think they’ll create the work and attach a distributor, so they don’t put a lot of thought into how they’ll find an audience and how their film will go out into the world. A distributor is responsible for that right? Yes, and no.
If you can attach a distributor, and that is not a sure thing. Then yes, their job is to put your film out to the world. But how they do that, how much priority they give your film in their catalogue and how much they will commit to marketing your work. That’s a big unknown, no matter how good your contract looks to be. Things change. And you really need to be clear on your numbers when you do your contracting or you can find that any returns due to you can be swallowed up in ‘marketing costs’ on the distributers side. Leaving you with very little.
What sort of distribution are you considering? A theatrical release? Video on demand? YouTube or broadcast television? Maybe it’s a combination.
Once you set a path next step is working out who will help you distribute your film. Will you do this yourself, or are you considering working with an outreach producer or putting a team together?? And how do you go about building an audience to put your film in front of? That’s a whole other layer you should really give some thought to as well.
If your head is spinning, don’t panic. I’m covering all things related to distributing a documentary or factual project or an impact film in this episode. Mike and I zoned in on the topic in the latest episode of Moonshine Moonshot too. So if you’d prefer to watch, click here
Let’s begin.
But to learn more from me, head to www.MoonshineCommunicationsAcademy.com to find more great content and resources including my free ebook that will help you craft a compelling video story
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Hope-based messaging? What is it and why is it useful for impact filmmaking and communications in general really? It’s the way I communicate for all of the projects I produce and it’s defiantly worth putting some thought to as you develop your own work.
So my first hope-based message for you is that I hope you’re having a really great day, that you’re listening as you walk in the sunshine or driving to and from a really productive meeting or perhaps enjoying a day off. I know hard you work, being in a creative industry or as a solo creative is a lot of work, it’s certainly not easy getting new ideas realised and projects funded.
And I’m guessing that’s why you’re listening because you’re keen to develop more of your craft including how to communicate your ideas because this is really important when your looking for funding, it affects how you produce your work and it’s critical for landing on the mark with your intended audience.
And at the end of the day that's what it’s all about, isn’t it. Getting your work seen and making an impact on your audience.
In this episode, I look at:
- What hope based messaging is
- How to position your message hopefully
- And how positive, hopeful messages can inspire your audience to get behind your mission
Listen now and be sure to subscribe if you like what you hear.
But to learn for from me, head to www.MoonshineCommunicationsAcademy.com to find more great content and resources including my free ebook that will help you craft a compelling video story
Connect on social:
YouTube: https://www.youtube.com/c/MoonshineagencyAust
Instagram @moonshinecommunicationsacademy
LinkedIn https://www.linkedin.com/showcase/moonshine-communications-academy/
Ah, The Call-To-Action. Or the ‘CTA’ as those in the know refer to it. It’s quite possibly one of my favourite parts of the video-making process. Namely, because it’s where I ask my audience to get involved and be part of the story.
When I began producing impact films over a decade ago, I wasn’t familiar with using a CTA. It wasn’t as common. Passively viewing entertainment was the absolute norm. So I really had to think about what would be effective when asking the audience to do something. Audiences weren’t used to being asked to do something.
And, how effective your call-to-action is can honestly make or break your video. I know that sounds a tad dramatic but it really is true. Especially if you’re in the business of making impact films.. If I didn’t include a call-to-action at the end of my videos –long, short or micro – I’d probably be quietly banging my head against a wall right now, wondering why on earth my film didn’t drive the action I’d expected it to.
The thing is, it doesn't matter how great your video is. Even if you have an incredible storyline. Amazing on-screen talent. Beautiful cinematography. A title so catchy it becomes part of the everyday lexicon. Because all of that won’t matter if your audience gets to the end credits and simply thinks, ‘Gee, that was an excellent film. What’s for dinner?’’
So, if you want your audience to do more than watch, you need to tell them to do something. It might seem obvious to you what folks should do once they see your film but you’d be surprised by how direct, tactful and persuasive you have to be to make sure they actually follow through and do the thing you’ve asked them to do.
In this episode, I’m taking a close look at the call-to-action. I’m going to unpack what it is, why you need one, and how to craft one that will get your audience to do whatever it is you want them to do.
Listen now! (Yes, that was a call-to-action I just dropped in, sneaky ha!).
But to learn for from me, head to www.MoonshineCommunicationsAcademy.com to find more great content and resources including my free ebook that will help you craft a compelling video story
Connect on social:
YouTube: https://www.youtube.com/c/MoonshineagencyAust
Instagram @moonshinecommunicationsacademy
LinkedIn https://www.linkedin.com/showcase/moonshine-communications-academy/
Can screen testing help you craft a better video story?
A screen test is kind of like a job interview for actors. But if you’re making documentary or a factual project, and you don’t have actors, why would you need to do a screen test? Today I’m going to share with you why it’s still going to be a very useful tool for you in your pre production.
Welcome to this weeks episode of Moonshine Moonshot, I’m your host Sue Collins and this is where I share with you all the things I’ve learned making content for the past 15 years or more. I am also excited to let you know that the Moonshine Communications Academy is now open for enrolments so if you want to dive deeper into what I’m sharing with you, then that is the place to do it.
But back to todays episode, - screen tests!
I’m a huge advocate for screen testing your proposed talent as soon as it’s possible but definitely during the pre production phase. I know it might sound like “extra work” but I promise, it can go a long way in helping you cast the right people in your film or video. And by the right people, I mean those who are not only meaningfully tied to your video’s topic, but those who can also relate to and engage your ideal audience.
Let's dive into the episode.
But to learn for from me, head to www.MoonshineCommunicationsAcademy.com to find more great content and resources.
Connect on social:
Instagram @moonshinecommunicationsacademy
LinkedIn https://www.linkedin.com/showcase/moonshine-communications-academy/
If you’ve ever sat in a boardroom with your colleagues to “brainstorm” a new project, video or campaign, you’ll know how tedious and tiresome coming up with ideas can be. I’m not sure what it is about the word “brainstorming”. But as soon as someone mentions it – POOF. Suddenly every creative thought you’ve ever had vanishes. Your mind goes totally blank and all you can think about is what you packed for lunch.
I hear this all the time. I think being told to suddenly ‘get creative’ puts you under a lot of pressure.
Over the past few years, “brainstorming” has quickly evolved into “ideation”, which in my opinion, is really just a fancy way of saying “coming up with ideas”. When Mike and I were filming a recent episode of Moonshine Moonshot related to this very topic, our trusty voice over guy defined “ideation” as: The formation of ideas or concepts.
There you go! It is just a fancy way of saying “coming up with ideas”. I’m not sure what it is about us communications folk – but sometimes we like to overcomplicate the simplest of things.
Not to say that coming up with ideas is simple. It never is. But it also doesn’t have to be quite as as laborious or ho-hum as sitting in a windowless meetings room with a white board and a few pastries to keep you focused.
In this post, I’m sharing some of the ways my team and I come up with ideas for our impact films, feature documentaries and other speciality projects over at Moonshine Agency.
To give you a heads up on what you’re in for, I’ll be covering:
• Research (don’t roll your eyes – I promise it can be really fun and interesting)
• Location research (now I bet that lit your eyes up)
• Pre-interviews with experts in your subject area
Listen now!
Head to www.MoonshineCommunicationsAcademy.com to find more great content and resources.
Connect on social:
Instagram @moonshinecommunicationsacademy
LinkedIn https://www.linkedin.com/showcase/moonshine-communications-academy/
Sometimes there are movies that get under your skin for all the right reasons. Either the storyline is so gripping that it stays with you for days after. Or there are lines in the script that you find you go over and over again in your mind.
And then there are the other movies. The ones that definitely leave an impression …but in all the wrong ways. Learning how to analyse films good and bad, is one of the best ways to develop your own craft.
Was it bad because the acting was wooden. Did plot have more holes than Swiss cheese. You felt mislead by the genre and the actors don’t seem to suit their roles. You lost interest quickly?
To be fair, not too many movies make me feel this way. As a filmmaker, I always try to see the positives. I know how much effort and energy goes into making a motion picture and if the one I choose to zone out to on a Friday night doesn’t do it for me, it doesn’t mean that the film is bad. It’s just not the film for me.
But as a filmmaker it’s also really important to analyse the films you watch. What worked, what didn’t and why? You can learn so much from watching films that you can then apply to your own work.
Even Quentin Tarantino says “I steal from every movie ever made.”
Sometimes it’s very easy to pick apart a film and I think picking apart the bad ones is often much easier than figuring out what worked with the great ones. But if you want to make movies, then it’s worth getting analytical with the films you watch. Learn learn learn.
This will also help you understand who the audience is for your own projects as well. If you’re looking to get a project off the ground, one of the first things any potential funder will ask you, whether you’re making a documentary or a major motion picture, is “who’s going to watch this film, who is the audience?”
Paramount, Netflix, Amazon. They will know who a film is for well before they green light production. They have to know who the intended audience is. It then feeds into their choice of suitable actors, locations, wardrobe choices, everything! Everything relates to who the audience is that’s going to pay for a ticket (or subscription). If huge studios just made a film and hoped people liked it, they would not be in business.
Don’t be fooled by the bright lights and the idea that film making is all Art. It’s a business like any other and films are the product. I’m not trying to diminish the incredible creativity and talent that goes into making a film. I’m just pointing out that the big players always start with ‘Who is the audience for this story?’.
And this leads me to the experience I had recently when I watched House of Gucci.
I have a lot of feelings about this film. Considering the biographical crime drama film was directed by the legendary Ridley Scott, I’ve decided there’s no shame in letting rip either.
So here goes.
This is my honest review of the film inspired by the family behind the Italian fashion empire and why I think it unfolds like a lesson on how not to make a movie in 2022.
Listen now.
Are you neglecting part of your audience without even realising it? If you’re about to produce a video, this episode couldn't have come sooner. I'm about to walk you through how to include some easily overlooked tactics that can make your video more accessible.
Voila, your audience just got bigger in all the right ways.
From Instagram reels, to TikTok clips, YouTube series and Netflix produced feature films, there’s no denying that video content is everywhere these days.
But do you know what limits all that amazing video content? Accessibility.
Which is seriously frustrating for anyone who feels excluded or like
they’re missing out. You can help them avoid experiencing that FOMO simply by being focused on producing inclusive content.
Did you know that about 21% of Australians speak a language other than English at home? Or that around 1 in 6 - which is about 4.4 million - have a disability?
They’re big figures and if you’re thinking about creating a video for your brand or business, you need to clue into a few key tactics to make sure your video is as accessible as possible.
And that's exactly I'm drilling down on this week. Because everyone should be able to consume important information and video is one of the best ways to achieve it.
All it takes is a few simple tweaks or inclusions. Listen now to discover what they are!
Want to learn more from me? Join me in the Define Your Ideal Audience, please head to https://www.moonshinecommunicationsacademy.com/define-your-ideal-audience
You can learn more over at the Moonshine Communications Academy:
https://www.moonshinecommunicationsacademy.com/
You can also follow us on social via these links:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency
https://www.instagram.com/moonshineagency/
Twitter @moonshineagency
https://twitter.com/MoonshineAgency
LinkedIn Mike Hill
https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins
https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Are you a non-profit organisation or charity wondering how to use video to attract volunteers? Well, you've landed on the right podcast.
I've always said that if a picture says a thousands words, a video says a million more. Actually, it tells the whole story. I mean, when it comes to building relationships, communicating messages and sharing stories, video is about as close as you can get to having a heart-to-heart with someone in person. Don’t you think?
It’s probably why more and more marketers, advertisers, communications professionals and nonprofits are using videos in their digital campaigns these days.
Apple. Amazon. Alibaba. Yep, they all use video marketing to build audiences, push product and drive sales. And they’re just the brands starting with ‘A’. But you don’t have to be a billion dollar company to benefit from the power of video. Local green grocers. Pilates studios. Even hair salons. They’re all using videos to tug at their customers’ heartstrings, capture their imaginations and persuade them to engage with their business.
But video marketing doesn’t always have to be about the ‘hard sell’. In my last blog post, I mentioned that I work closely with a lot of nonprofit organisations that regularly – and successfully – use video to inspire philanthropists and other members of the community to donate to their cause (which yes, does have a sales element to it. But not in the same ‘add to cart’ way that the latest video campaign from Nike might).
And do you know what many of these organisations also rely on video for? Recruiting new volunteers.
It’s something you might not have tried out before, even if you’re a veteran volunteer coordinator. And that’s ok - there’s no shade here, only advice. Which is what I’m dishing out today. Advice on using video to get more volunteers into your organisation.
The real trick is to getting the casting and messaging spot on. Oh, and knowing your audience inside out too of course.
I expand further in this episode. Listen now.
Want to learn more from me? Join me in the Define Your Ideal Audience, please head to https://www.moonshinecommunicationsacademy.com/define-your-ideal-audience
You can learn more over at the Moonshine Communications Academy:
https://www.moonshinecommunicationsacademy.com/
You can also follow us on social via these links:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency
https://www.instagram.com/moonshineagency/
Twitter @moonshineagency
https://twitter.com/MoonshineAgency
LinkedIn Mike Hill
https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins
https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
If you’ve been following this podcast for a while, or if you’re a loyal watcher of the Moonshine Moonshot series, (gold star if you’re both!), you’ll know how much I rate video communications.
I have dedicated my career to making movies, after all.
And I’m not alone. Today, videos are being made by pretty much everyone. It’s not just a creative outlet pursued by filmmakers, influencers or media personalities anymore. The rise of TikTok and Instagram reels has given everyone a shot behind the camera. No fancy film degree required!
But creating a powerful video that actually moves viewers to action? Now that does take some skill.
Action means many things, but for many of the organisations I partner with at Moonshine Agency, it’s about getting their audience to dig deep and donate. So in this episode, I’m sharing you some insider tips and tricks to help you create an effective fundraising video.
Click play to listen now.
Want to learn more from me? Join me in the Define Your Ideal Audience, please head to https://www.moonshinecommunicationsacademy.com/define-your-ideal-audience
You can learn more over at the Moonshine Communications Academy:
https://www.moonshinecommunicationsacademy.com/
You can also follow us on social via these links:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency
https://www.instagram.com/moonshineagency/
Twitter @moonshineagency
https://twitter.com/MoonshineAgency
LinkedIn Mike Hill
https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins
https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Format. Now that word probably sounds about as sparkly to you as ‘spreadsheet’. Or ‘data analysis’. Or – shudder – ‘budget’
But please don’t click pause! I promise you that the context I’m about to use the word format in can excite you. Because in this blog post I’ m steering my focus to video formats. Why? Well, I firmly believe that crafting a video format is one of the best ways to woo your audience and keep them coming back to your content.
I employ a format for almost every video I create – from 2 minute shorts for my company website, to impact documentary films that are shared on the silver screen, right though to the weekly Moonshine Moonshot series I produce with my co-host Mike Hill.
So what’s the deal with formats?
For one, they will dictate the general shape of your video. But it shouldn’t be confused with its genre. Let’s say your genre is ‘talk show’. That’s great. It might also run for 27 minutes, starting with a 5 minute guest introduction, followed by a 20 minute conversation and concluding with a 2 minute outro where you thank you guest and ask viewers to tune in next week. Now that’s your format.
I explain further in the episode.
Want to learn more from me? Join me in the Define Your Ideal Audience, please head to https://www.moonshinecommunicationsacademy.com/define-your-ideal-audience
You can learn more over at the Moonshine Communications Academy:
https://www.moonshinecommunicationsacademy.com/
And here's the link to episode 20 in case you missed it: https://www.buzzsprout.com/846682/10867505
You can also follow us on social via these links:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency
https://www.instagram.com/moonshineagency/
Twitter @moonshineagency
https://twitter.com/MoonshineAgency
LinkedIn Mike Hill
https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins
https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Can you believe I’ve reached the fourth and final instalment in my mini series on creative video techniques. Time flies when you’re making movies, right!?
While I’ve already considered performance, lighting, graphics, camera angles and a variety of other techniques in parts one, two and three, there’s actually a few more creative tactics that you can utilise to push your video story forward. Things like location, set dressing and wardrobe.
I promise that all three can really enhance the overall production value of your video.
Listen now to find out what I mean.
Want to learn more from me? Join me in the Define Your Ideal Audience, please head to https://www.moonshinecommunicationsacademy.com/define-your-ideal-audience
You can learn more over at the Moonshine Communications Academy:
https://www.moonshinecommunicationsacademy.com/
And here's the link to episode 20 in case you missed it: https://www.buzzsprout.com/846682/10867505
You can also follow us on social via these links:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency
https://www.instagram.com/moonshineagency/
Twitter @moonshineagency
https://twitter.com/MoonshineAgency
LinkedIn Mike Hill
https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins
https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Lights! Graphics! Music!
Ok, so that’s not exactly the cue you or anyone in the business of filmmaking is used to. Lights! Camera! Action! Is what most of us in the industry screech at the beginning of a take.
But lately I’ve been challenging myself – and you! – to think outside the film canister.
If you’ve been playing along at home, you’ll know that I’m getting to the pointy end of this mini series, which is all about helping you produce creative and engaging videos that will leave your audience wanting more, more, more.
In episode one I looked at camera angles, movements and speciality shots. While in episode two I turned my eye to on screen performance, voice over and narration, and sound effects.
Now it’s time for part three – and this week I’ve covering off three techniques that will ensure you create next level videos stories.
There’s no time like the present, so let’s get straight into it
Want to learn more from me? Join me in the Define Your Ideal Audience, please head to https://www.moonshinecommunicationsacademy.com/define-your-ideal-audience
You can learn more over at the Moonshine Communications Academy:
https://www.moonshinecommunicationsacademy.com/
And here's the link to episode 20 in case you missed it: https://www.buzzsprout.com/846682/10867505
You can also follow us on social via these links:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency
https://www.instagram.com/moonshineagency/
Twitter @moonshineagency
https://twitter.com/MoonshineAgency
LinkedIn Mike Hill
https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins
https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
It's time for part 2 of my capsule series which is all about helping you make more creative videos.
If you missed part one, you can catch up now by scrolling back in your feed and listening to episode 20. I'll leave a link in the show notes.
Last time, I covered the clever camera angles, camera movements and speciality shots that you can incorporate into your next video to keep it more interesting for your viewers to watch (and more interesting for you to make!).
But this week, I’m delving into on-screen performance, narration and sound effects.
Let’s jump straight in.
Want to learn more from me? Join me in the Define Your Ideal Audience, please head to https://www.moonshinecommunicationsacademy.com/define-your-ideal-audience
You can learn more over at the Moonshine Communications Academy:
https://www.moonshinecommunicationsacademy.com/
And here's the link to episode 20 in case you missed it: https://www.buzzsprout.com/846682/10867505
You can also follow us on social via these links:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency
https://www.instagram.com/moonshineagency/
Twitter @moonshineagency
https://twitter.com/MoonshineAgency
LinkedIn Mike Hill
https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins
https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Recently, I've been thinking about how to make my videos more creative videos.
Because I'm time poor and I don't want to waste any precious hours producing – let alone watching – boring ones.
So how do you make more engaging videos?
Well that’s I'm unpacked in this week's episode. Actually, I'm dedicated a whole capsule series of the show to this very topic. Because it’s not really something you can nut out in 10 minutes or less.
Since launching Moonshine Agency almost 12 years ago, I've mastered a few tried and tested techniques that i turn to whenever I need to inject a little more creativity into my films.
Now I'm ready to share them with you and every aspiring filmmaker, content creator or marketing professional out there.
In episode one, I'm looking at all the trending camera movements, specialty shots and camera angles that you can use to make your next video project a little spicier for your audience so you can keep them focused until the very end.
Want to learn more from me? Join me in the Define Your Ideal Audience, please head to https://www.moonshinecommunicationsacademy.com/define-your-ideal-audience
You can learn more over at the Moonshine Communications Academy:
https://www.moonshinecommunicationsacademy.com/
You can also follow us on social via these links:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency
https://www.instagram.com/moonshineagency/
Twitter @moonshineagency
https://twitter.com/MoonshineAgency
LinkedIn Mike Hill
https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins
https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Are you struggling to make enough content? Between YouTube, Facebook, your website and Instagram, there’s a lot of platforms you need to be seen on.
Not to mention LinkedIn (your professional and company pages), Twitter, Pinterest and ReddIt. It can feel like you’re stuck in a never-ending cycle of content creation and distribution. And oh boy – it can be exhausting.
But what if it was actually way less time-consuming than you thought? What if you could simply take one piece of content and turn it into many?
Sounds like magic, doesn’t it? Guess what – it’s not.
Today I’m sharing something video makers, content creators and marketing professionals have been clued into for years.
The art of repurposing. Don’t worry – you don’t need to be a creative genius to master it!
It’s actually incredibly easy and a great way to boost your engagement, enhance your reach and give your content a chance to be seen by your audience – no matter where they choose to spend their time.
All you need is one brilliant piece of long form content – think a video, blog or podcast. That’s it, promise! I’ll show you what to do from there in this episode.
To join me in the Define Your Ideal Audience, please head to https://www.moonshinecommunicationsacademy.com/define-your-ideal-audience
You can learn more over at the Moonshine Communications Academy:
https://www.moonshinecommunicationsacademy.com/
You can also follow us on social via these links:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency
https://www.instagram.com/moonshineagency/
Twitter @moonshineagency
https://twitter.com/MoonshineAgency
LinkedIn Mike Hill
https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins
https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Should you create content for your audience, or find an audience for your content?
This dilemma feels a lot like the chicken or egg predicament that harks back to ancient times. And it seems to baffle content creators just as much as the latter torments scientists!
So today I’ve decided to unpack this little conundrum …starting with the answer (well, what my answer is at least).
Mike Hill – my co-host on the Moonshine Moonshot series – and I disagree on the whole content-before-audience or audience-before-content debate.
In Mike’s words: “You really need to find an audience for your content, rather than the other way around.”
But in my opinion? Your content has to come first.
I know this might come as a bit of shock – considering how much I carry on about knowing your audience – but if you try too hard to create content specifically for your audience, you’ll just end up losing your point of view. And your point of view is really important.
Sure, you need to understand who you’re talking to, and craft content that they can relate to, but that content still has to reflect you as the creator.
I explain my thinking in this episode.
To join me in the Define Your Ideal Audience, please head to https://www.moonshinecommunicationsacademy.com/define-your-ideal-audience
You can learn more over at the Moonshine Communications Academy:
https://www.moonshinecommunicationsacademy.com/
You can also follow us on social via these links:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency
https://www.instagram.com/moonshineagency/
Twitter @moonshineagency
https://twitter.com/MoonshineAgency
LinkedIn Mike Hill
https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins
https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
This week I’m asking if defining your audience can help you connect with the right people – or if niching down is actually limiting your film’s reach.
Because I’ve found that a lot of people out there – filmmakers and film-lovers alike – think that “great” films appeal to everyone. And in the early days of my career, I was one of them.
I distinctly remember sitting in front of a commissioning editor with a new project I was incredibly excited about. When they asked me who it was for, I said “My project is SO important! I know everyone will want to see it.” The editor giving me a stern look and responded “Well my channel isn’t for “everyone”. So it’s probably not a good fit for us.” It was mortifying. But a valuable lesson at the same time.
These days, whenever a client comes to me with a video idea and tells me their target audience is “everybody”, I know I’m in for trouble. But I also get it.
With so many people using streaming platforms to watch videos, it’s tempting to get caught up in the idea that you should market your content to everyone with a smart device and a stable Internet connection. The thing is, your video isn’t going to relate to the five billion people online every day.
So really, to answer my own question – no, I don’t think that niching down will limit your film’s reach. In fact, I think it will ensure it gets it front of the right people, leaves a lasting impression and makes genuine impact.
I explain why in this episode. Listen in!
To join me in the Define Your Ideal Audience, please head to https://www.moonshinecommunicationsacademy.com/define-your-ideal-audience
You can learn more over at the Moonshine Communications Academy:
https://www.moonshinecommunicationsacademy.com/
You can also follow us on social via these links:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency
https://www.instagram.com/moonshineagency/
Twitter @moonshineagency
https://twitter.com/MoonshineAgency
LinkedIn Mike Hill
https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins
https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
I thought I’d start this episode with a question – and it’s not a tough one. Where’s the best place to see a film? At the cinema? In your lounge room? The back of an aeroplane seat? What about on your smartphone while you’re waiting for the bus? Or on your laptop in between meetings?
Honestly, I could spend all day musing viewing scenarios! Because video content is everywhere – and between YouTube, Netflix and the local independent theatre, it’s hard to keep up with it all.
And guess who else it’s hard for? Your audience. You know, the people you’re creating video content for. So if you want those people to actually watch your content, you need to ensure that your video is perfectly tailored to the platform it’s published to.
I don’t know about you, but going to the cinema is a very different experience for me than watching a few clips on YouTube on a Monday afternoon while I wait for my kids to finish cricket practise. Experience being the operative word here.
With a trip to the cinema – I’m all in. I’m focused, I’ve set aside two, sometimes three hours to immerse myself in a story. I settle into my seat…hopefully a reclining one, turn my phone off (ok, I put it on silent), and I begin to relax as the curtains widen, the lights dim and the experience begins.
But when it comes to YouTube, I’m a bit more passive. I’ll dip in and dip out as needed and I’m usually trying to do something else at the same time. Unless of course it’s the latest episode of the Moonshine Moonshot series starring none other than Mike Hill and myself… Ahem, shameless plug aside, it’s just a different way to experience content.
You’re probably the same, especially when you’re watching Moonshine Moonshot of course – I’m know you give your full attention to every episode…
The point I’m trying to get at here is that while these two platforms might serve the same purpose – to share moving pictures –the audience (or at least their expectations) are quite unique.
And as a content creator, it’s something you should definitely be mindful of. Which is why I’m diving into it today in this episode of Moonshine Moonshot.
To join me in the Define Your Ideal Audience, please head to https://www.moonshinecommunicationsacademy.com/define-your-ideal-audience
You can learn more over at the Moonshine Communications Academy:
https://www.moonshinecommunicationsacademy.com/
You can also follow us on social via these links:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency
https://www.instagram.com/moonshineagency/
Twitter @moonshineagency
https://twitter.com/MoonshineAgency
LinkedIn Mike Hill
https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins
https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Know your audience. Know. Your. Audience. You really, need to get to know your audience.
If you’re a content creator, communications professional, marketer or filmmaker, you have almost certainly heard this over and over. It might even be the mantra you chant to yourself each morning at sunrise. Or the calming words you recite when you’re struggling to fall asleep on a Tuesday night.
Ok, maybe that’s just me… but I’m sure you consider it frequently…perhaps to the point that it’s started to lose its meaning?
Almost every marketing platform out there mentions something about “knowing your audience” on a blog or a landing page or a social media tile. One quick Google of the term generates an eye watering 6,400,000,000 results.
I’m even guilty of banging on about it myself on more than one occasion (in truth, I wrote an entire course – check out the show notes below to learn more). But why do you need to know your audience? That’s the part that often gets left unexplained.
And it’s what I’m drilling down on it in this episode. Because in my opinion, once you know your audience, it will give you a better dopamine hit than a block of your favourite chocolate. Mmm chocolate..
At a fundamental level, it’s because if you don’t know your audience, you won’t reach them. And if your content doesn’t reach people, you will not become a successful content creator.
Listen for more!
To join me in the Define Your Ideal Audience, please head to https://www.moonshinecommunicationsacademy.com/define-your-ideal-audience
You can learn more over at the Moonshine Communications Academy:
https://www.moonshinecommunicationsacademy.com/
You can also follow us on social via these links:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency
https://www.instagram.com/moonshineagency/
Twitter @moonshineagency
https://twitter.com/MoonshineAgency
LinkedIn Mike Hill
https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins
https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
New to filmmaking? It’s easy to get lost in all the lingo. Between tight framing, zoom lens, B-roll, cross-cutting and overlay, you might end up wondering if you found yourself learning a foreign dialect instead.
And it’s true. Filmmakers do have their own special language. The good news is that you don’t need to become fluent overnight. Phew!
But B-roll is definitely one terminology to get well acquainted with even when you’re just starting out. Why? Because B-roll is a big deal and learning how to apply it in your videos will make planing and executing your next shoot way easier.
Plus! Here’s a fun filmmaking fact for you: B-roll and overlay actually mean the same thing. So you can become an expert in these two terms in this single podcast episode. Talk about a win.
So settle in because this week Sue is chatting all things B-roll. What it is, how to capture it and why you need it to tell a great video story.
To watch the video Sue mentioned in this episode – Eliminating Cervical Cancer – you can do so by clicking this link: https://youtu.be/ffp6CVtTpEs
To learn more from Sue, jump over to the Moonshine Communications Academy:
https://www.moonshinecommunicationsacademy.com/
You can also follow us on social via these links:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency
https://www.instagram.com/moonshineagency/
Twitter @moonshineagency
https://twitter.com/MoonshineAgency
LinkedIn Mike Hill
https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins
https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Ah, phones. You use them for pretty much everything already, so why not your next video project, too? You’ve seen what your eleven year old niece creates for TikTok – and all she’s using is your brother’s crummy Samsung Galaxy from 2016. Surely your brand new iPhone 13 Pro Max can do the trick?
Look. We’ve no doubt your niece has a gorgeous aesthetic and a seriously steady hand. But please – from one video creator to another. Don’t let her TikTok clips fool you into thinking that a great video can be made with a basic camera phone and a pretty background.
Yes smartphones are getting ..well ..smarter and smarter as the years roll on. That iPhone 13 you’re holding comes with portrait lighting, cinematic mode and can record in 4K. And it all sits in the palm of your hand.
So we get it. If you want to start making movie magic in a New York minute, using your smartphone seems like the fastest and most cost effective option available.
But will it actually generate the results you’re hoping for?
This is the big question Sue is pondering in this episode of Moonshine Moonshot.
https://www.moonshinecommunicationsacademy.com/
Listen to find out!
To learn more from Sue, jump over to the Moonshine Communications Academy:
You can also follow us on social via these links:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency
https://www.instagram.com/moonshineagency/
Twitter @moonshineagency
https://twitter.com/MoonshineAgency
LinkedIn Mike Hill
https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins
https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
If you think video marketing involves producing one video, publishing it to Vimeo or another hosting platform, sitting back and watching magic happen before your eyes – think again.
We mean, if you’re going to all the effort of making a video, don’t you want it to have the biggest bang for you buck? Of course you do! And to do that, you need to get your video out in as many places as possible.
Here’s the thing – video marketing is never just about one video or a single point of publication. It’s about utilising your video content across all your marketing efforts to engage more followers, attract new customers and wow loyal fans.
Got a website? Add it there. How about Facebook? Or Instagram? Twitter? A company LinkedIn page? Yep, post it there too please.
It might sound obvious but you should definitely be publishing your videos on YouTube (seriously, you’d be surprised by the number of clients who have looked at us blankly when we’ve mentioned YouTube. It’s not just for unboxing clips, product reviews or at-home workouts, folks!).
But you can think outside the square a bit too. Share your video at events. Or conferences. You can even add it to your print material via a QR code. There really are endless options, and Sue is going to talk you through many of them in this post.
So, are you ready to make the most of your video? You are? Great, click play and start learning everything you need to know now.
Keen to hear more from Moonshine Agency? Please subscribe to our YouTube channel, Moonshine Moonshot over here: https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
To watch Carmen's Story, please head here: https://youtu.be/-ggqmrM6Hs0
You can listen to episode 1 season 2 of this podcast here: https://www.buzzsprout.com/846682/10077580
You can also follow us on social via these links:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency
https://www.instagram.com/moonshineagency/
Twitter @moonshineagency
https://twitter.com/MoonshineAgency
LinkedIn Mike Hill
https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins
https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
When it comes to making a great video, casting is key. It doesn’t matter how skilled your camera crew is. How excellent your storyboard and script are. If the weather was a sunny 27 degrees without a cloud in sight. Or even how delicious the catering was on shoot day (although keeping the production team well fed is a good way to ensure they’re on side).
Yes, all these elements are critical to getting your video just right (ok maybe not the catering) but none of it will matter if you get your talent wrong.
Picking the perfect hero, storyteller, presenter or messenger – whatever you want to call them – is an art in itself. An art that relies on some serious deliberation in the planning phase to be successful.
Without sounding too dramatic, we really can’t minimise the importance of casting the right messenger. It can mean the difference between producing a video that achieves the outcome you’re hoping for …. or one that completely misses the mark.
Sometimes you might have one messenger . Other times you could have more than 100 (we actually had 120 for a documentary we released in 2008 called The Man Who Souled The World).
You might choose to recruit internally and get employees or your executive team to star in your film. Or you may consider hiring a professional actor or presenter.
The choice is yours – but you need to get it right. And that's what Sue is going to help you with in this episode of Moonshine Moonshot.
Listen to 'Who's the Messenger' via this link: https://www.buzzsprout.com/846682/3425152
Read the blog post Sue mentioned to help you figure out your audience by clicking: https://moonshine.agency/know-your-audience/
Learn more about all the types of videos you can make in episode 22 of season one, Listen via: https://www.buzzsprout.com/846682/4692350
Please subscribe to our YouTube channel, Moonshine Moonshot over here: https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
You can also follow us on social via these links:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency
https://www.instagram.com/moonshineagency/
Twitter @moonshineagency
https://twitter.com/MoonshineAgency
LinkedIn Mike Hill
https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins
https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
So you’ve decided to make a video. You and your team have spent hours workshopping how it might look. Who it will feature. Where it should be published. And (quietly) how many views it might gain.
You’ve Googled a few video production houses in your local area. Reviewed more showreels than you’d like to remember. Sent a few emails, made a few calls. You’ve talked your idea through so many times, you’ve got it down to a succinct but compelling soundbite now.
Finally, you’ve found a group of filmmakers who get you and what your brand’s all about.
Now it’s up to them to take your idea and turn into a world-changing, viral video …right?
Oh. If only it was that simple.
As excited as you might be to dive head first into the production process, there is something you need to do days, weeks, maybe even months before you roll camera. And that’s writing a detailed brief for the creative team.
On this episode of Moonshine Moonshot, Sue walks you through how to write a killer video brief for the production team you're working with.
Here links to those eps that Sue referenced:
S2 Ep 3 - A Recipe For Great Storytelling. Listen now: https://www.buzzsprout.com/846682/10164222
S1 Ep 22 - Video Types of Videos. Listen now:
https://www.buzzsprout.com/846682/4692350
S1 Ep 17- How to Cast Your Talent. Listen now:
https://www.buzzsprout.com/846682/4190798
S1 Ep 10 - Who Is The Messenger? Listen now:
https://www.buzzsprout.com/846682/3425152
You can also check out the companion blog to this episode over here: https://moonshine.agency/how-to-write-a-video-production-brief/
To learn more about Moonshine Agency and our work, please visit: www.Moonshine.Agency
To find out about the Moonshine Communications Academy and the Define Your Ideal Audience online course here here: https://www.moonshinecommunicationsacademy.com/
Check out episode 12 in season 1 over here: https://youtu.be/UM8Nl-eutG4
Please subscribe to our YouTube channel, Moonshine Moonshot over here: https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
You can also follow us on social via these links:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency
https://www.instagram.com/moonshineagency/
Twitter @moonshineagency
https://twitter.com/MoonshineAgency
LinkedIn Mike Hill
https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins
https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
So you’ve heard that your business needs a video to thrive. Maybe more than one video in fact (more about that in ep 5 – check it out over here: https://www.buzzsprout.com/846682/10251895)
But what type of video is right for your business?
This is a question Sue gets asked pretty regularly by clients – and the possibilities really are endless.
Do you need an overview video? A case study or two? Maybe an entertaining ‘how-to’ video? Or something fun and engaging for social media? What about animation? Or a short documentary?
Oh my. That’s a long list. But we warned you – the possibilities are endless.
Here’s the thing though, when it comes to making a video for your brand or businesses, it’s never just as simple as picking a ‘type’ of video, rolling camera and hitting publish.
To truly figure out what type of video (or videos) you should invest in, you need to ask yourself one short but powerful question: Why? It sounds simple enough but you’d be surprised how many people get stumped by it.
So before you even start discussing the type of video you’d like to create, make sure you understand why you want to produce that video in the first place.
It could be to sell your product, build brand awareness, increase your Instagram following or promote your new campaign. Maybe it’s none of the above and that’s ok too.
But trust Sue on this one– once you work out the why, landing on the right type will be a lot easier.
If you need a little more guidance you can rest easy – in this episode of Moonshine Moonshot, Sue breaks down the top three videos she thinks will do wonders for your brand or business.
If you're serious about making great videos, don't forget to subscribe to our channel. You can do it from the app you're listening on right now!
And if you're keen to learn more about video types, check out this episode from series 1 of Moonshine Moonshot: https://www.buzzsprout.com/846682/4692350
And you can learn more about Moonshine Agency at www.Moonshine.Agency
You can follow us on social too:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency https://www.instagram.com/moonshineagency/
Twitter @moonshineagency https://twitter.com/MoonshineAgency
LinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Messaging and storytelling. A match made in video production heaven?
We certainly think so!
But how do these two terms differ? And if you’re about to embark on a new video project, which one should come first?
Great question! We’re superglad you asked. You see, we’re pretty passionate about messaging here at Moonshine Agency. After 12 years making and producing impact films, the one thing we’re absolutely certain about is this: messaging matters. So you definitely need to get yours sorted before cracking on with your next video project.
If messaging is something you think you struggle with, can we suggest checking out an episode we made back in season one called Who’s The Messenger? You’ll find a link at the bottom of the show notes.
It will step you through the basics and give you a framework to craft a message that perfectly defines your brand, project or company. Hello, high performing video!
But before you start counting video views in your sleep, let’s rewind things – just a little bit. Because even if you have your messaging down to a fine art, it doesn’t mean your audience will actually take any of it on.
Yes, messaging is critical but if it’s not delivered in the right way? Well, it can fall on deaf ears. Remember that year 10 maths class when your teacher spent 45 minutes lecturing you on e=MC squared and pi is 3. something? No? Exactly.
Most people don’t learn by being lectured to. But with a little thing called storytelling, you can have your audience in the palm of your hand.
In this episode, Sue is going to help you understand the difference between messaging and storytelling and show you how combining the two can do wonders for your video marketing.
To check out that episode from season 1 titled: ‘Who is the Messenger’, head here: https://www.buzzsprout.com/846682/3425152
If you are struggling with your messaging or positioning, please listen to this episode: https://www.buzzsprout.com/846682/4498217
You can also follow us on social:
Facebook @moonshinestories
Instagram @moonshineagency
Twitter @moonshineagency
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/moonshine-agency/?viewAsMember=true
LinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins
Once upon a time there was a video production company that defined a whole new genre of storytelling and it completely reimagined the concept in the eyes of the world….
That’s our narrative and we’re sticking to it!
Jokes aside, storytelling is an art older than human history and we’re lucky enough to play with it in some form every single day.
It crosses cultures, has been proven to help with memory retention and is quite simply the best way to keep people entertained.
But if you’re trying to create content that moves viewers to action, sometimes a great story isn’t enough. We know that’s a hard truth to swallow – particularly if you’re a longterm reader and are finally understanding how important storytelling is when it comes to video production. And it is important. Really, really important. But if your video is going to stand out from all the other millions of videos on YouTube, Facebook, Netflix and elsewhere, it needs to pack a serious punch.
Which means it must:
• Be well told
• Be shared by someone who your audience can connect with
• Present a challenge and the steps to overcome it
• Have a clear purpose and point of view
Pull this off and you’ll be on your way to creating a story that won’t just score your video thousands of views – it will change opinions. Behaviours. Even the world.
We like to call these impact stories. And how do you craft one of those? Well that’s actually our speciality at Moonshine Agency (we’re an impact film production house after all) and it’s what Sue is zoning in on in this episode.
To learn more about Moonshine Agency and our work, please visit: www.Moonshine.Agency
You can listen to the episode from season 1 Sue mentioned here: https://www.buzzsprout.com/846682/3425152 It’s called ‘Who’s the Messenger?’
Please subscribe to our YouTube channel, Moonshine Moonshot over here: . https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
You can also follow us on Facebook via these links:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency https://www.instagram.com/moonshineagency/
Twitter @moonshineagency https://twitter.com/MoonshineAgency
LinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
In this episode, Sue shares 3 tips to help you simplify complex messages for your audience (using video of course!).
As a communicator of any description –a public speaker, content creator or filmmaker – you can sometimes know too much about your topic. The divide between experts and audience is often enormous and usually crammed with industry jargon, complicated concepts and too much assumed knowledge.
When you’re trying to make your message digestible for the ‘average Joe’ (or Jo) you need to explain things simply, show them why they should care and give them a single call to action.
Video is often one of the best ways to do this because it’s visually stimulating and persuasive. In fact, it’s considered one of the most engaging methods of communicating.
But there are a few things to keep in mind when crafting your video to make sure it’s just right. And that’s what Sue is breaking down in this episode of Moonshine Moonshot.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/moonshineagencyaus
Sign up for our online course Define Your Ideal Audience on this page:
https://www.moonshinecommunicationsacademy.com/define-your-ideal-audience
To learn more about Moonshine Agency, please head to www.Moonshine.Agency
You can also follow us on social:
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The saying might be less is more – but sometimes more is more. Especially when it comes to video content. Why? Because your audience is crazy for content. And all types of content too. From podcasts to blogs, social media posts and long form articles – they can’t get enough.
But video is what they’re really into and they're watching more of it than ever before. In fact, it’s estimated that the amount of video watched online has likely doubled since 2018.
So what does this mean for you as a budding video creator? Put simply, it means you need to be making lots and lots of videos to keep your audience firmly fixed on you and your brand.
But this is absolutely something you can take advantage of as a video creator. With so many eyeballs searching for videos, there is a lot of opportunity to build real rapport and a long-lasting connecting with the ones that click play on your content.
So how do you that? In this episode of Moonshine Moonshot, Sue walks you through everything you need to know.
If you're serious about making great videos, don't forget to subscribe to our channel.
And if you're keen to learn how to create a winning video series, check out this episode from series 1 of Moonshine Moonshot: https://www.buzzsprout.com/846682/3930878
And you can learn more about Moonshine Agency at www.Moonshine.Agency
You can follow us on social too:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency https://www.instagram.com/moonshineagency/
Twitter @moonshineagency https://twitter.com/MoonshineAgency
LinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Impact film is a whole new genre of filmmaking. Actually, scrap that. It’s a whole new way of changing the world! Sounds empowering, doesn’t it? But actually is an impact film?
Unlike the midday movie you caught last Sunday or the shows you watch mindlessly on Netflix most week nights, the purpose of an impact film is to inspire viewers to do something more than watch.
They’re designed to take your audience from passive consumer to active participant. Which is a critical difference –especially if you’ve got your sights set on changing hearts, minds and behaviours.
So if you’re giddy at the thought of making a tangible difference, then impact films might just be the film genre for you.
Sue will get your creative juices flowing and up to speed on impact filmmaking is this episode of Moonshine Moonshot.
After more video making advice? Subscribe to this podcast! Sue has been making impactful video content for more than 10 years and now she's making it her mission to help you do the same!
Here's the link to that podcast episode Sue mentioned in this show: https://www.buzzsprout.com/846682/2888575
And you can learn more about Moonshine Agency at www.Moonshine.Agency
You can follow us on social too:
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency https://www.instagram.com/moonshineagency/
Twitter @moonshineagency https://twitter.com/MoonshineAgency
LinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
In this episode, Sue shares her simple recipe for great video storytelling. Because if you're going to all that effort to produce a video, you want to make sure it's actually watched, right? Right!
So what's this simple recipe for great video storytelling then? Well you'll need to listen to get the full rundown, but here's a quick overview to whet your appetite:
Step 1.
Purpose.
Work out why you’re making your video and what you hope it will achieve. This can be as ambitious as changing government policy or as shallow as boosting your online profile.
Step 2
Strategy.
Develop a strategy that outlines the desired results for your video and the steps you’ll take to get there.
Step 3
Creative take.
Don’t be afraid to make your video stand out! Add something a little bit different to your video that gives it a personal touch and keeps your audience super engaged.
After more video making advice? Subscribe to our channel! Mike and Sue have been making impactful video content for more than 10 years and now they're making it their mission to help you do the same! You can subscribe right now by heading here: https://www.youtube.com/channel/moonshineagencyaus
You can learn more about Moonshine Agency at www.Moonshine.Agency
And for here's the link to that episode that Sue mentioned in this episode too:https://youtu.be/ADVe7q5ouCs
Want to follow us on social? You'll find us on all the usual platforms:
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So you made an interesting video? Great stuff, go you! Now it’s time to nail your video marketing.
If you’ve been dreaming of oodles and oodles of watch hours, you’ve come to the right podcast. In this episode, Sue shares the three things you need to get on top if you want to master video marketing and make sure your video has the greatest impact possible.
So what are those three things?
- Versioning
- Written content
- QR codes
Don't worry, Sue dives deep into each of these points so you'll be up to speed in no time.
If you’re serious about making great video content, don’t forget to our subscribe to the Moonshine Moonshot podcast and our YouTube channel!
Each week, we delve into the inner workings of video production and impact filmmaking to ensure your video projects are watched, raved about and make a real difference.
You can subscribe to our YouTube channel here: youtube.com/moonshineagencyaust
And learn about Moonshine Agency and our projects over here: www.moonshine.agency
Links to the things discussed in this episode
SproutSocial for up to date social media video specs
Define Your Ideal Audience online course
Want to learn more about versioning? Here's the link to the podcast episode Sue mentioned:
How to Repurpose Your Video Content with Versioning: ep 13
Stop making boring videos! Why? Because nobody wants to watch them and we're pretty sure you don't want to make them either.
If you’re in the business of making videos, you need to know the type of videos people want to watch. And even if you’re just toying with the whole video production idea, you still need to know the content your audience cares about.
Which is why’ve we’ve come up with a clear cut formula that you can apply to all of your video projects so that they’re not boring.
So what’s this formula we keep baking on about? Here goes …
Audience + Message + Call To Action
Voila! A sure-fire way to stop making boring videos.
Mike and Sue break them down in more detail in this episode of the Moonshine Moonshot series.
Define Your Ideal Audience online course
How do you write an effective video description so that your video can be discovered on YouTube? And does it matter? As YouTube is the second largest search engine in the world, you need to tap into that power. After all, if you're going to the effort of making a video, you want people to find it and watch it, don't you?
There are a few key things you need to do to give your description the best chance of being as useful as it can be.
- Keywords,
- Length,
- How to write it.
In this weeks episode Mike and Sue discuss all three points and provide useful advice on how to do it.
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
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LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
What sort of video do you want to make? Funny, inspiring, informative or educational?
What sort of videos are there? Once you know what types of videos there are, and what they can be used for, it’s going to make your decision on what to make a lot easier.
Generally, web videos fit into four categories. Inspiring. Informative. Entertaining. Educational.
So which one of these categories does your communication idea fit into, how do you choose one?
It’s not hard once you have an understanding of what each one does. In this weeks episode, Mike and Sue are working through these categories and the types of videos that fit into them. They then discuss what sort of videos work in each category.
For example, educational videos can be training videos, capacity building, knowledge building or ‘how to’ videos. Their purpose is to educate the audience in some way.
Whereas entertaining videos can be funny, story-driven, creative and provoke emotion. There are many styles and options but their purpose is to entertain the audience. People want to share entertaining videos, they may not remember what they were about two days later but they’ll remember how it made them feel.
There’s a lot to unpack and we’ve got loads of examples and ideas in this weeks episode on Video Types and Their Uses.
As always, we’d love to know what you think so leave us a comment.
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
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LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
There are so many reasons to use video. According to Cisco in 2020, 82% of all consumer web traffic will be video! With that much video content online, you want to get your communication right so you can stand out from the others.
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
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LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Do you struggle with your message or positioning? If you work in marketing, communications, advertising or even film making you’d be familiar with the elevator pitch concept. Basically, you can tell someone your idea clearly and effectively in the time it takes to travel in an elevator from the first to the third floor. Approximately 15 seconds. When you step out of that elevator you want them saying ‘this is a great idea, tell me more.’ Sounds easy but it’s surprisingly hard. And getting your message this succinct is really important if you want to get people on the journey with your project, brand or product.
In this episode of the Moonshine Moonshot series we’re asking you ‘Do you struggle with your message?’ and then unpacking how you can develop a really great message that you can use all the time, in conversation, in marketing and in life. Yea! One less dilemma to face.
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
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LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
What is content marketing? Because content marketing is a great asset to any marketing strategy and can be very affordable it’s worth the time to understand it better.
Our team are so used to using the term content marketing that it took a curious client to stop us one afternoon and say ‘Hey guys, what is content marketing?’
Oops, our bad for making the mistake of thinking everyone would know what we’re talking about.
Our apologies for using lingo and buzz words. It’s generally not our style but we were just so in our own world when we got that deserved reality check- thanks Scott for bringing it to our attention!
So we’d like to fix this oversight by dedicating an episode to the topic of ‘What is content marketing?’
According to Wikipedia the definition is:
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
That’s it in a nutshell but if you want to understand it a bit more and learn how you can use it for your own purpose, have a listen to this episode and we’ll share some insights.
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
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LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
How to use your video for advocacy.
If you’re looking for a way to share information, generate awareness, tell a story that gets people into action, or want to get people fired up to make a change, video is a great tool.
Not only can you tell a story in the video but it makes it easy to share with the world. You can easily share the video online, across social media, add it to your email signature, share links, host screenings. So many options.
In this weeks episode, Mike and I break down how you can use video for advocacy to progress your mission.
Check it out and let us know what you think? Was it helpful?
You might also find our episode on How to distribute your video useful https://youtu.be/GMI_wmo_l4s
or our ep on Outreach in filmmaking https://youtu.be/DSCbrtACTBs
They are packed with ideas on how to get your films and videos out into the world.
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
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LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
How to cast your talent. Are you about to create a video and need to work out who should be your onscreen talent? Then this episode will help you figure out who they should be. An actor, a personality or a real person. How do you decide who's going to best share your message?
It sounds pretty simple, pick the person who's going to best represent your brand or tell your message to your audience.
But if you use an actor, what if they don't sound authentic? If you use an expert, what if they talk in a way that's hard to understand? Should you cast a real person? What if they fudge their lines? (Disclaimer: I'm not suggesting actors aren't real).
There's actually quite a bit to think about. So we've put together this episode of the Moonshine Moonshot series on How to cast your talent. It will help you with some of the key considerations.
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
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Twitter @moonshineagency https://twitter.com/MoonshineAgency
LinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
How to distribute your film? Long gone are the days where engaging a distributor was the key to getting your film out into the word.
Self-distribution has become far more common and having control over your film and where its shown can have enormous benefits to both yourself as the filmmaker and your audience.
So what are the ways to distribute your film and what role can a distributor play in the mix? Here are a few:
Video on Demand (i.e. Netflix, Amazon Prime)
- Cinema on Demand (Tugg or Demand Film)
- Hosted screenings
- YouTube
- Vimeo (has great tools for selling directly to your audience)
- DVD/ Blu-ray (yes there are still some uses for DVD)
- Broadcast Television
- Theatrical release (Cinema)
- Social media (Facebook, YouTube, LinkedIn)
Many of these, particularly Cinema on Demand, Hosted Screenings, YouTube and Social Media you can easily be set up by you aka self-distribution. You can go direct to broadcasters but this is where a distributor can be really beneficial. They go to all the markets and have contacts for all the broadcasters around the world. They’re going to be much better at getting your film in front of the right folks and negotiating deals- this is their specialist area. Of course, you can do it yourself but it’s extremely time-consuming. A theatrical release can also be much better handled by a distributor unless you have good contacts to set it up yourself.
It really comes down to you and your hopes for your film. Where are your audience and what are your goals? Are you planning a broad release to get it in front of as many eyeballs as possible or is it niche and you want a very specific group of people to see it?
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
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LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
What is outreach in filmmaking? Outreach and distribution are often confused, but they are distinctly different things and it’s important to understand the difference if you want your film to make a social impact.
In this weeks episode, we go into detail on how to make outreach work as part of your films strategy so that you can maximise on the impact it can have and get the most out of your work.
And all you podcast lovers- please subscribe and leave us a review. We also love comments, it really does help us to produce more shows tailored to what you want to know more about.
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
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LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
You don’t have to make a full-length TV-style series. You could make a series of 2 minute Facebook videos. In this episode of the Moonshine Moonshot series, there are some very useful tips we can share on how to get your series working well and attracting an audience.
Mike Hill and Sue Collins have made many series for a variety of platforms and styles. We’re just about to launch and new streaming series called Futurists.World on YouTube so it’s fresh in our minds.
In today’s episode, we’re going to talk about how to come up with the theme for your work to keep the series consistent. What durations you should consider, and how to put the series out into the world to grow your audience.
Don't be the one making boring videos, subscribe to Moonshine Moonshot series to get all the latest episodes and you'll have all the info on how to make great videos.
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
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LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
How to repurpose your video content with versioning. What is versioning? It's the ultimate in multi-tasking for your video. The art of making one thing many. And it's not hard.
After you’ve watched you’ll not only know how to maximise on your video investment to get maximum bang for your buck. But as a side brag, you’ll also be in the know on the lingo because you’ll know what versioning is. So you can drop that in your team meeting and wow the pants off your marketing team!!!
Learn
What is versioning?
How to make multiple versions and durations to suit different platforms.
How to update your video with end cards and motion graphics.
Ideas on how to freshen up your content to keep it current.
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
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LinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Perhaps writing a video script seems like a really complicated process to you. So much so that you’ve never actually tried.
But if you get some good pointers you’ll be off and running, or writing in this case. It’s not a great mystery. You don’t need a literary degree or any professional copywriting skills. You just need the ability to work through the process.
And in this episode of the Moonshine Moonshot series, we are going to walk you through the process on how to write a video script. By the end, you’ll
Know how to plan out the length of your video script.
- How to structure the script - beginning, middle, end.
- How to start the script in a way that grabs attention.
- Important visual elements.
- Custom thumbnail tips.
- What is an AV script?
- How to work focus keywords into the script.
- How to create versions of your script or video.
- How to plan what people see as well as the dialogue or narration.
- How to source music for your video.
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
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LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
The world is going through a very tough time. There’s no way around it. But there are ways to communicate important messages that can cut through and be heard.
At Moonshine Agency we’ve needed to communicate important health messages on a number of occasions.
We’ve drawn on this experience to create a new series of important health messages during the Covid 19 pandemic. They are very specific and customised videos, tailored to suit each community they are targeting in the Top End of Australia.
In this weeks episode of the Moonshine Moonshot series, Mike and Sue are sharing how they did this to help you with key takeaways you can apply to your own work.
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
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LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Who is the messenger? No, we’re not talking about Facebook Messenger or messaging apps. We’re talking about communications and who is going to be the right person to share your message.
Check out our latest episode 'Who is the messenger?' And no, this is not some crazy crime thriller 'who dunnit' either. But it is full of juicy ideas on why knowing who should talk to your audience is soooo important.
And once you’ve watched or listened, be sure to let us know if you have any questions or want more info?
Your feedback will help us make more useful episodes so please, please leave us comments.
And remember, knowing your audience and who should talk to them puts you in front of most of the other communications they’re getting because it will be relevant and relatable.
Don't forget to subscribe.
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
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LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
This episode on ‘How long should my video be?’ Is packed full of ideas, tips and tricks and we cover a number of essential things to consider when you’re working out the duration of your video. So listen or watch the video to find out all you need to know.
If you have a burning question then reach out and ask us. We’d love to help you and we love to talk video… weird I know but it’s our thing.
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
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LinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
In this weeks episode of the Moonshine Moonshot streaming series, Sue and Mike walk you through the five essential do's and don'ts before you roll camera so that you can be confident you’ll make a great video that will connect with your audience and get you the results you need.
Mike and Sue have made literally thousands of videos and even though they’ve mainly been behind the scenes, they have also been in front of the camera. So they have a pretty good idea of what works and what doesn’t. They’re going to make you’re life easy and share that wealth of knowledge with you so that you don’t have to learn it all the hard way.
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
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LinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
Are you in communications, marketing or a filmmaker with a Moonshot project? Mike and Sue have brought numerous impact films to fruition and they’ve generated significant real-world outcomes. They've had to learn how to do this themselves and now they are going to show you how to.
They’re embarking on a new project called Conquering Cancer.
They are going to take you on the journey as they roll it out. So if you're wondering how to take a story from concept to fruition, your in the right place?
With some expert guidance from folks who have done it before. Folks who can walk you through the process, you’ll have the opportunity to learn from their challenges and apply the tactics to your own work.
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
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LinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
What are the common mistakes in video production that you can avoid?
Are you thinking about creating a video for the first time? Then you are probably worried about how to get it right. It’s a big investment in time and money, you want to look good and get your message across clearly, but you're not an actor or a scriptwriter. So how can you avoid the pitfalls?
If you listen to this episode then you’ll be in the driving seat.
You’ll have a
1. A great script that will engage and connect with your audience.
2. You or your talent will be confident and look good
3. You won’t be so stressed about getting it right because you’ll know how to avoid all the common mistakes in video production.
Wahoo. You’re going to produce a great video.
Mike and Sue have made literally thousands of films and videos over the past two decades and they’ve seen just about everything. (no we haven’t seen a man eat his own head. I said just about everything.)Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
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LinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
So how do you reach an audience?
Anyone who’s ever made a piece of content and published it has worried about it reaching the intended audience. What if no one sees, hears or reads it? All that work for nothing. And worse than that there’ll be no results. Other than you pulling your hair out.
But with a good plan before you start you can avoid the sad sound of… “cue crickets”
If you figure out who your audience is and where they are online before you start, and you craft your message into a great story that’ll interest them- you’re already half way there.
Mike and Sue have spent many years creating online content that connects and resonate with audiences all around the world. They’ve had to think through strategies and conduct research time and again to ensure that the content they make does reach an audience.
In this episode of the Moonshine Moonshot podcast, they’re talking about reach, how to get to your audience and its packed full of tips and tricks including what the different platforms are good for.
In this episode of the Moonshine Moonshot streaming series, hosts Sue Collins and Mike Hill talk about their new project Futurists World and the Moonshot thinking explored in the series. The purpose of the Futurists World series is to move humanity forward and inspire long-term thinking.
You can learn what goes into the thinking behind developing a new streaming series and Mike and Sue's vision for the project.
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency https://www.instagram.com/moonshineagency/
Twitter @moonshineagency https://twitter.com/MoonshineAgency
LinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
In this episode of the Moonshine Moonshot series, Mike Hill and Sue Collins are breaking down how to make an impact with film and sharing lots of info on how they’ve turned their content into world-changing documentaries.
How can a film generate impact and what does that even mean?
We’re glad you asked!
After pouring your time and energy into a project be it big or small, you want to see results. But so often it’s a lacklustre outcome and your left scratching your head as to why it didn’t get the attention it deserved? Sure, your mum loved it, but let’s face it, she’ll love anything you do.
We hear about it all the time. The marketing team or ad agency, PR film etc promised it would have big results and was worth the investment, but all you hear is crickets. No thumbs up or the treasured heart emoji, no comments, likes or shares. And now you’re left with a bill and not much to crow about.
But, with a bit of planning at the outset, you can avoid having your project land in the vast silent vacuum of space and get it in front of an audience who craves it. (and shares, likes, heart.)
You’ll have them craving more, leading to high levels of engagement, big uptake on your call to action, and plenty for you to rave about. In short, your project will make an impact.
In this episode of the Moonshine Moonshot series, Mike Hill and Sue Collins are breaking down how to make an impact with film and sharing lots of info on how they’ve turned their content into world-changing documentaries.
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency https://www.instagram.com/moonshineagency/
Twitter @moonshineagency https://twitter.com/MoonshineAgency
LinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
In this weeks episode of the Moonshine Moonshot series Mike Hill and Sue Collins are breaking down impact storytelling, specifically visual storytelling, and giving you tips on how to craft yours.
They‘re talking about impact, unpacking what that means and how you can leverage storytelling to get folks taking the action you need them to take.
So, what is storytelling for impact?
Ok, so it’s probably not a burning question but it just might be one you’re curious about.
Time and again we speak to people that have a really important mission or a great business but they just can’t find the right way to get their message across. Working out where to start and what platform to use is really confusing. There are so many options with everything from blogs, podcasting, websites, social media and traditional advertising. And some even freak out “Ah, storytelling, sounds like a creative thing.”
Not to mention the icky idea of being in front of a camera.
Here’s a secret, if you can craft a great story it won’t matter which platform you choose because it will work on all of them and people will love it.
It will engage them, intrigue them and you can end with a call to action that takes them to the next step in joining your tribe.
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency https://www.instagram.com/moonshineagency/
Twitter @moonshineagency https://twitter.com/MoonshineAgency
LinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/
You want to make an impact with your project but where do you start? How do you work out your core message? In our first ever episode, we're talking about strategic communication planning, the essential first step to ensure the successful impact of any communication. We explore a handful of key, often-overlooked insights that can make our break the strategic communications that define your business, organisation or project.
We discuss SMART objectives, decision-makers, defining your position in the social conversation, audience worldview, core concerns and readiness. Apply all of this and you too could move humanity forward.
Don't forget to subscribe to Moonshine Agency's Moonshine Moonshot podcast on your favourite podcast platform.
Or
YouTube channel to get all the latest episodes of the Moonshine Moonshot series. https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw
Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
Instagram @moonshineagency https://www.instagram.com/moonshineagency/
Twitter @moonshineagency https://twitter.com/MoonshineAgency
LinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/
LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/