Box Talk: Recent Episodes
Box Pro Magazine
A podcast by Box Pro Magazine, the business resource for Affiliates and Coaches. Listen to experts on the essentials of the industry.
Nicole Aucoin of HSN and CrossFit HSN shares on growing during COVID-19 mainly via nutrition coaching.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Michael Michaelides of CrossFit Downtown Atlanta shares his story of coming into ownership, how they've weathered COVID-19 and about hosting the first ever CrossFit Scholarship Level 1.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Dan Uyemura of PushPress shares what he's been seeing as successful for CrossFit gyms during the pandemic in hopes to prep gyms for the next wave of closures.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
James Ellis has been a lifelong athlete, but it took him about 10 years from trying CrossFit to finally own a gym.
It was a long and winding road, but he has now found himself as the owner of not one, not two, but three gyms in Arizona.
In this episode of Box Talk, Ellis shares how he came to own CrossFit Infinite Strength, and how the pandemic brought him to owning Hammer CrossFit and co-owning Spark CrossFit. He shares what he has learned through the ownership, as well as how each gym has pivoted in the second COVID-19 shutdown of 2020 for the state of Arizona.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
John Briggs was working with Affiliates before he became one.
In fact, he was working with them before he even had tried CrossFit. As the founder of Incite Tax and Accounting, which serves the microgym niche, Briggs found the fitness regimen when he was at 41% body fat. Having his life changed and seeing the signs that CrossFit GSL — his home gym — was going under, Briggs soon bought into the business and came to co-owner CrossFit GSL in 2018.
He’s learned a lot over the past two years, including how to survive a pandemic, when it comes to owning a gym. He’s had to make tough team calls, solidify the brand and realize a full-time staff member is a must. Briggs even has a book, Profit First for Microgyms, in order to help the gym owner.
Having talked to hundreds of microgyms, and even owning one, Briggs had a lot of advice and lessons learned to share in this episode of Box Talk.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
With two locations in Florida and one in Ohio, Burg CrossFit and its owners have had a crazy journey. Listen to it and the lessons learned along the way here.
Kevin Beamon of CrossFit Mt. Lebanon and Mecka Fitness shares on the growth of his business, the building of two new locations and surviving a pandemic.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Brandon Phillips, the owner of CrossFit Bound in Kennesaw, Georgia, reopened after COVID-19 in late April. The gym owner shares what has been taking place since reopening, and how they are staying safe.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Ryan McFadyen owns Ohio Strength and Mouse Trap Fitness. In this episode, he shares how his businesses have survived COVID-19 so far and what he is doing in order to reopen.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
TJ Belger, the owner of TJ's Gym, didn't have the smoothest start to offering virtual classes. However, he and his team overcame, now offering plenty of unique opportunities for members. He shares on what he's learned during the pandemic and what he thinking about in terms of what happens next.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Juliet Starrett, a co-owner of San Francisco CrossFit, shares about the gym's closure, surviving COVID-19 with variety of offerings, loan and financial hardships, and what needs to be considered for the future of your business.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Craig Howard, a co-owner of Diablo CrossFit, shares how his business has transitioned during COVID-19, as well as what he's planning for the aftermath of the pandemic.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Sherman Merricks and Blake Ruff of LASSO share about their gyms during the coronavirus, why you need to be marketing right now and the strategies to have in place for when this is all over.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Tyler Sullivan, the owner of Badger CrossFit, dives into the impact COVID-19 has had on his business. But, he also shares how he's fighting back and that the cure is quality coaching service.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Kelsey Goodwin and Adam Davidson are leading CrossFit LoLo through COVID-19 with virtual fitness, online competitions, authentic staff and a focus on members.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Editor Heather Hartmann sat down with Chris Cooper of Catalyst Fitness and Two Brain Business to discuss how he is coaching gyms through this time.
Cooper shares what they've seen in gyms around the world — including China and Italy — to apply to the Boxes here in the U.S. He reveals lessons learned and discusses why virtual classes might not be the answer. One-on-one tailoring, the ability to pivot and applying for financial relief all might be things you should consider.
Listen to this episode and learn how to survive the coronavirus pandemic.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Kari Kirkendall, a co-owner of Widespread CrossFit, shares the ins and outs of her role as the media and events director at the Box.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
JoAnna Dettmann, an owner of CrossFit St. Louis, hops on this episode of Box Talk to chat about drop-ins, what she's learned from gyms across the country, and her latest business venture, BOXSPOT.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Greg Mack of MadLab sat down with Editor Heather Hartmann to discuss sales tips and advice. He shares on the legitimacy of "no," how to answer "How much is it?" and what needs to happen to grow in your sales skills.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
In this episode of Box Talk, Brandon Couden dives into his journey of owning Crossfit Grandview — a.k.a the previous Rogue Affiliate. He shares about exponential growth and what they could have done better. He looks back on some of the top lessons learned from his mentors. And he shares some of his top advice for the Affiliate owner.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Dan Uyemura of PushPress, a gym management software, sat down with Box Pro to take a deep dive into this technological realm on Box Talk. He shares how he got into the industry, why sales doesn’t have to be a dirty word, how gyms are the same as SaaS businesses and more.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
In this episode of Box Talk, Jay Williams of CrossFit Hale dives into the topics of value, hiring staff and three actions one should take every day.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Chris Marhefka of B3 Gym shares on his biggest lesson learned, data tracking and how personal growth has changed everything.
In this episode of Box Talk, PJ Menagh shares about his business CrossFit Tigard PAW in the changing market, the values of his gym, the transition of ownership at CrossFit Happy Valley and staff meetings. Sit down, grab a cup of coffee and learn something new from Menagh's experience.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Nicole Aucoin, the founder of Healthy Steps Nutrition and owner of CrossFit HSN, shares on this episode of Box Talk about making nutrition the foundation.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Tim Steel, the owner of CrossFit Hershey and YorkFit, shares about the long game of business, health and fitness on this episode of Box Talk.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Owners Carol Beliveau and Jesse Hilmandolar chat about their business, how they have varying roles, what the evolution of ownership has looked like and more.
Sherman Merricks, the owner of Dynasty CrossFit, dives into business, mentorship and sales.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Maddie Senkosky of CrossFit Harpoon shares on business and the upcoming Fitness in Maine.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Andy Parker dives into the topics of selling a gym, one-on-one training and more in this episode of Box Talk.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
The three owners of CrossFit Pushin Weight dive into their business and how they are now pissing excellence at the gym.
Tia Sapienza sat down with Box Pro on this episode of Box Talk to share about the girls teen program at CrossFit Florian and why it's been so successful.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
This episode is sponsored by Kettlebell Kitchen.
Sean Hollick, the owner of CrossFit Hydrogen, catches up with Box Pro about the first four months of business.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
This episode is sponsored by Kettlebell Kitchen.
Keeping members engaged is what builds community. But how do you build that engagement, and thus, community? This episode of Box Talk tells all.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
This episode is sponsored by Kettlebell Kitchen and Zen Planner.
CrossFit City Line's Vitality program is for those who are 55 and up. Owner Mat Frankel and Coach Marianne Cameron dive into the program on this episode of Box Talk.
In 2018, CrossFit Arsenal had a fire and the business lost its space. Owner Jason Gee shares about the event and the aftermath on this episode of Box Talk.
CrossFit Dahlonega just went through a transition in ownership. The new owner and the head trainer share about it in this episode of Box Talk.
Billie Jo Gannone of CrossFit Frankfort explains how she went from hating CrossFit to owning a gym. She dives into building a business in a small town, growing Coaches and why you need to avoid comparison.
The founders of the Iron + Mortar Summit tell all: how the event works, how it got started, and even a surprise gift for listeners at the end.
From working with family to learning business to the challenges of moving, Katie Cain shares on co-owing CrossFit Hard Knox.
Justin Fisher of Deep Well Athletics share about taking over the business, growing WELLfit, marketing lessons and more.
Adam Sturm, a co-owner of CrossFit Outbreak in New York, shares about the business and how they've grown it to five locations.
Craig Howard shares about conducting the Intramural Open and how it has benefited his business.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Owner Steve Pinkerton shares about really cool bosses, building a thriving boot camp program, the ins and outs of being a landlord, and other business knowledge nuggets.
Sean Hollick never meant to become an Affiliate. But, here he is, the owner of CrossFit Hydrogen. Listen to his story.
Co-owner Jared Muse of Koda CrossFit shares on opening and owning multiple locations, and how the brand has developed surrounding each.
Dave and Darlene Prois are master athletes and the owners of CrossCut CrossFit. They share how they cater to the masters demographic and how your Affiliate can best serve this population.
Jay Williams of CrossFit Hale and CrossFit Thames shares his story and lessons learned in opening his two Boxes.
In the latest episode of Box Talk, Carl Penney of CrossFit El Cid shares on personal training, going from a coaching to manager role and more.
This episode is sponsored by Zen Planner. They make Affiliate gyms wildly successful, so they can transform the hearts, minds and bodies of their communities. With Box management software and integrated websites, Zen Planner helps you master your business, grow your community and delight your members, letting you spend less time behind your desk and more time changing lives. If you’re ready to move to Zen Planner, they’ll make the transition seamless, setting you up with free onboarding sessions and coaches who work with Box owners daily to ensure their success. Head over to zenplanner.com to schedule a live demo today.
Editor Heather Hartmann releases her cover story interview with Zach Forrest, the owner of Max Effort Fitness. He shares about his business, making Coaches full time with benefits and more.
Heather Hartmann catches up with Barret Danz, the owner of CrossFit Big Dane in Madison, Wisconsin, during the 2018 Reebok CrossFit Games.
In 2017, CrossFit Central graced the cover of Box Pro Magazine. Now, Editor Heather Hartmann releases her interview with Carey Kepler and Jeremy Thiel.
Courtney Shoemaker, a co-owner of CrossFit Icehouse, shares about her business, about how she avoids burnout and why connecting with the local community is a very good thing.
Kenny Kane, the owner of CrossFit LA, appeared on the cover of the March/April issue. Here is the initial interview between Editor Heater Hartmann and Kane.
As the owner of CrossFit KLEW, Kathryn Lewis has learned a lot of business, marketing, branding and "just say no" lessons in the past five years. Here she breaks it down for every other Affiliate owner to hear.
Editor Heather Hartmann releases her cover story interview with Case Belcher, the owner of Four Barrel CrossFit, who appeared on the 2017 September/October cover of Box Pro Magazine.
Learn about the ins and outs of CrossFit Fury, including a program involving ballerinas.
Rj Smith, the owner of CrossFit Omnia, shares about balancing life and work, whether for his business or the competitive team that trains at his gym.
Editor Heather Hartmann chats with Melissa Roza, the owner of CrossFit Sanitas in Boulder, Colorado, about her business journey and what has made the Box succeed.
Why 2017 sucked for Ohio Strength, why 2018 is better and why the Open is a chance to build its community back up.
Owner Ryan Cage bought up an existing Affiliate this year. He shares what that meant for his gym, CrossFit PR Star, as well as how he dealt with Coaches, hard questions from the membership and building a brand that encompassed both Boxes.
Sponsored by Balanced Habits: partners.balancedhabits.com/BoxPro/
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Nicole Auction of CrossFit HSN dives into the challenge of getting your members and staff to buy in to nutrition at your Box.
Sponsored by Balanced Habits: https://partners.balancedhabits.com/BoxPro/
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Jonathan Burns, a co-owner of CrossFit Coeur d'Alene in Idaho, shares about the 9-year journey of the Box, marketing tips for the approaching New Year and everything else he's learned along the way.
Learn about the ins and outs of financing, the benefits of it, common financing mistakes of Box owners, and more.
Cullen Griffin of Elevate in St. Petersburg, Florida, shares his social media guru-ness with the world of Affiliates, diving into Facebook, Instagram and branding.
Chris Cooper of Catalyst and Two Brain Business shares his biggest mistakes, his best lessons and where he thinks the industry is headed.
Michael Bann of OPEX shares how he became a movement expert, common movement faults he sees and what Coaches need to know to become the best Coaches they can be.
Barrett Danz of CrossFit Big Dane shares about his experience with having the 2017 Reebok CrossFit Games in Madison, Wisconsin.
TJ Belger of TJ's Gym shares his journey through fitness and the industry, divulging best practices and lessons learned as he's grown his business through the years.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Jamie Gallagher of CrossFit Burke shares how he's building additional revenue streams in his Box.
Wil Vicinus of Fearless Athletics breaks down the variety of programs and speciality classes they offer, diving into the whys and how-tos of what is available.
Heather Hartmann sits down with Val Wrigth, a leadership expert, to discuss how the business owner can grow as a leader.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Brennan Morton of NEPA CrossFit shares his experience in moving facilities and determining layout in their current 24,000-square-foot space. He gives advice on how to make moving smooth, what to look for in a facility and what to be aware of with a large space.
Dallin Frampton, the owner of CrossFit Spearhead, breaks down his business' brand, how he built it, the success they've seen in marketing and advice for other Affiliates when it comes to marketing their own Boxes.
Don Moss shares about a new women's program at the Box, as well as tips and advice on starting new programs in general.
James Fitzgerald of OPEX shares on everything from how to approach the Open with your members to some of the biggest lessons he's learned in business.
Jim Crowell of OPEX shares what he's learned over the years in running Boxes, coaching Coaches and Affiliates, and how even though building a business isn't easy, it's worth it.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Heather Hartmann interviews Andy Petranek, the founder of CrossFit LA and the co-founder of the Whole Life Challenge.
Michael Wuest of CrossFit COMO shares about his Box's Ambassadors Program.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Brian Strump of CrossFit Steele Creek shares his experience with corporate wellness, the benefits of it and some of the biggest lessons he's learned.
Geo Rockwell has been an Affiliate on both the West and East Coast. Now, he's trying something new: a nonprofit.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Julie Johnston of Camp Rhino/Rhino CrossFit shares how she has diversified her business.
Chennelle Miller of Raleigh CrossFit shares about her experience building her business through continuing education, various programs and a whole lot of experience.
Heather Hartmann sits down with Drew Amoroso, a fitness lawyer, who shares some of the biggest aspects of fitness law Box owners should be aware of in their businesses.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Forrest Jung of CrossFit South Bay shares his Box's story, as well as the hardships he's had with his two locations.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Matt Scanlon of CrossFit Memorial Hill shares how to start, and succeed at, a podcast.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Theo Tsekouras, the Affiliate of CrossFit H-Town, conducts himself and his business not just as a CrossFit gym full of skulls and crossbones, but as a profession that is a career for him and his staff.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Jonathan Burgard of True Glory CrossFit dives into how he makes his business partnership work.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Lindsey Marcelli, the founder of Girls Gone RX and co-owner of CrossFit Eminence, shares her experience in running events and hosting competitions
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD.
Old City CrossFit's Sean Emery shares about the Box's journey and how he has built the community in, and out, of the gym.
Music: "KYD" by Ryan Little. Link: http://freemusicarchive.org/music/Ryan_Little/~/Ryan_Little_-_KYD
Box Talk interviewed Charlie Sims, owner of CrossFit Regeneration. The Affiliate got honest about his gym, his experiences in ownership and about overcoming each challenge that has come his way.
Music: "KYD" by Ryan Little. Link: http://freemusicarchive.org/music/Ryan_Little/~/Ryan_Little_-_KYD
Box Pro chats with Alex Black, MPH, RD, LDN and a Level 1 Trainer at CrossFit Boston. She shares her thoughts on nutrition and helping members with it in the Box.
Music: "KYD" by Ryan Little. Link: http://freemusicarchive.org/music/Ryan_Little/~/Ryan_Little_-_KYD