Franchise Conference 2017: Recent Episodes
Franchise New Zealand Media
Over 160 people attended the 2017 National Franchise Conference in Hamilton to be enlightened, entertained, encouraged and enthused by a line-up of international speakers and representatives of some of New Zealand’s top franchise brands. The theme this year was Innovation, Integration and Resilience.
At the National Franchise Conference in Hamilton, New Zealand in August 2017 a panel of franchisors speak openly and frankly about some of the in-depth recruitment issues and challenges they have faced in the relation to the franchise brands they work with.
Interviewer, Ian Robertson, ran a round table with the panellists Brad Jacobs (The Coffee Club), Paul Brown (Paramount Services), Chris Bartels (sKids), Grant Archibald (Speedy Signs and EmbroidMe) on a number of questions such as:
- getting it right first time - finding the right person
- pros and cons of handling the recruitment process alone
- where do the best people come from
- what strategies for promotion work and how do they evolve
- what are the key traits you look for when recruiting franchisees
- are there different criteria required when recruiting franchisees for a startup business versus an existing business resale
- how entrepreneurial is 'too entrepreneurial' in franchising
- what are the challenges faced by a franchisor when an existing franchisee sells their business
Over 160 people attended the August National Franchise Conference in Hamilton, New Zealand to be enlightened, entertained, encouraged and enthused by a line-up of international speakers and representatives of some of the country's top franchise brands. The theme this year was Innovation, Integration, Resilience and a panel of franchisors met on the first day to speak openly and frankly about some of the innovations and challenges they have faced in the relation to the franchise brands they work with.
Interviewer, Simon Lord of Franchise New Zealand Media, drew the panel out on a number of questions such as:
- the biggest, best and worst performing innovations in their franchise systems in the past 5 years
- severe challenges and disasters faced, along with recovery strategies and learnings
- processes for generation, testing and measuring of innovative ideas in their franchise systems
- integration of new innovations in franchise systems, getting franchisees on board
- integration of good employment practices in franchise networks
- working with an increasing number of franchisees who have English as their second language
- funding initiatives and structures to support new franchisees in the system