Colours of Social Media: Recent Episodes
Enoch "RobotBoy" Appiah Jr.
Colours Of Social Media is a Digital Marketing #Podcast hosted by Enoch "RobotBoy" Appiah Jr. Enoch talks about Digital Marketing based on his years of experience in this fast-pacing industry.
Yaw is the Ops Lead in the commercial rollout of AdTones, an Ad Tech that rewards the audience for their attention. Yaw explains how AdTones works. Listen to the full episode here: https://open.spotify.com/episode/4hMi5txm0Ws01viJ658qDD?si=Td9py8q5TmSjI_cTyuZ2qA
_______________________________Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
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Five years ago, Michael Bedzra was just volunteering at Mobex 2019, and was handed a Twitter account with zero experience. Within two days, the event's hashtags were trending number one in Ghana. That single moment sparked something big, leading Michael to land his first shot at Workspace Global with no marketing degree, just pure drive.
In this revealing episode of Colours of Social Media, Michael Bedzra, now a Growth Marketer for a top UK brand, shares the uncensored truth about building a successful career from the ground up. If you've ever wondered whether you need a traditional degree to make it in marketing, this episode is for you!
Michael, who actually studied Business Administration, busts the myth that formal education is necessary for digital success. He reveals his core motivation was simply "Hunger". He walks us through his journey, including the shocking moment he failed a job interview because he couldn't answer the question: "What is the hashtag?".
Michael's journey proves that passion, consistency, and curiosity can open doors even without a traditional background. Learn how he built a strong freelance income (reaching 7,000 GHS monthly at one point) and his essential advice for aspiring, self-taught marketers
Timestamps
00:00 Intro
01:15 Michael's Early Beginnings
04:50 Michael Breaks into Marketing
08:30 Learning Marketing without a Degree
12:20 Freelance Beginnings
15:40 Freelance Success
20:10 Growth Markter Role at a Top UK Firm
24:50 Giving back to the Marketing Community in Ghana
28:15 Advise for Aspiring Marketers
30:00 Outros
Connect to Michael Bedzra on LinkedIN
Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
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Yaw talks about how it all started for him in this flashback episode. Watch
the full episode here:
https://youtu.be/PZD5-YOmVx8
Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
From BildX Studios, this is Colours of Social Media — the podcast for marketers who believe in digital.In this flashback clip, Naomi Yeke (Product Marketer & PR/Comms Specialist) breaks down one of the most important lessons in copywriting: the difference between features and benefits.Most businesses focus on what their product does… but what customers really want to know is how it makes their lives better. Naomi explains the simple shift you can make to turn plain product descriptions into powerful sales drivers.Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
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Follow Yaw Antwi Owusu on X
Watch this Episode on YouTube
In this episode, I’m joined by Yaw Antwi Owusu, @yawantwiowusu , a Product Ops leader working at the intersection of media, technology, and growth. Yaw is currently leading the commercial rollout of Adtones in Ghana, a telco-powered audio advertising platform built with MTN, and also runs Building Bytes, a podcast spotlighting Ghana’s digital economy.
We dive into the next frontier of digital marketing: Rewarded Attention and Audio Engagement. Yaw shares:
Why traditional ad formats are losing impact in Africa’s mobile-first markets
How audio and telco channels are opening new ways to engage people
Behind-the-scenes stories from launching Adtones in Ghana
The role of trust, timing, and value exchange in modern marketing
If you’re curious about the future of digital marketing in Africa, this is a must-watch conversation.
👉🏾 Follow the Colours of Social Media podcast on YouTube: https://youtube.com/@cosmpod
Timestamps
00:00 Intro
01:40 How Yaw Antwi Owusu got into Media, Tech & Growth.
02:38 What is AdTones?
05:00 What is Rewarded Attention? Yaw explains.
06:45 Why you should optimise for Attention
09:25 Will AdTones serve relevant Ads? Enoch asks
10:19 How AdTones can help your business grow
12:35 How Telcos are working with AdTones
14:45 Challenges You might face in Mobile Advertising
16:45 Yaw experiences with Building Bytes Podcast and commercial rollout of AdTones
18:26 Lessons from Yaw? All the best :-D
21:00 Building Building Bytes Podcast
24:55 Yaw's excitement on the Future of Digital Marketing in Ghana
25:50 How can Marketers in Ghana stay relevant in 2025
30:15 Getting in touch with Yaw Antwi Owusu + Outro
We’re rewinding the tape for a gem you don’t want to miss. In this flashback episode, Naomi Yeke breaks down the FAB Framework (Features–Advantages–Benefits) and how you can use it to craft product descriptions that actually sell.
If you missed it the first time, here’s your chance to catch up on one of the most practical episodes we’ve had.
_________Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
Struggling to convert website visitors into buyers with your e-commerce product descriptions? This flashback by Naomi Yeke reveals three essential "low-hanging tweaks" you can implement today!
Learn why you should always use simple language that people can easily understand, like saying "you can swim with this" instead of "water resistant".
Discover how to make your copy dynamic by breaking up sentences, using one-liners, and bolding key information to avoid dense paragraphs.
Crucially, master benefits-first copy, focusing on what your product does for the customer, as this is what they are "really interested in" to drive those conversions.________Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
On this episode of Colours of Social Media podcast, host Enoch Robot Boy Aia Jr. is joined by Naomi Yeke, a product marketer and PR and communications specialist, for her podcast debut. They delve into the critical topic of product descriptions and their impact on sales, exploring how these often-overlooked elements can either drive conversions or quietly hold brands back.
Naomi shares her expertise on crafting descriptions that sell, emphasizing the importance of leading with benefits over features to create a personal connection with customers. She highlights the need for clarity and simple language, cautioning against jargon and overly technical terms unless the audience demands it.
Listeners will discover strategic tweaks in language and layout, including breaking up text and using bolding for readability, and how an action-oriented messaging strategy can drive conversions.
The discussion also covers utilising the FAB (Feature, Advantage, Benefit) framework, leveraging AI tools for refinement and variety whilst stressing the crucial role of human editing for context and nuance, and the value of A/B testing to inform messaging decisions.
Tune in to discover how to rethink your product descriptions for big shifts in performance.
Links from this Episode.
- Subscribe to Naomi's Medium
- Connect with Naomi on LinkedIn
- Research Study - Automatic Product Copywriting for E-Commerce
- To show your support for the Podcast, Click here
Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
Alex talks about how to be a Leader in Digital Marketing.
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This episode features Alex Offei Lartey, an award-winning digital innovations and marketing communications professional with over 14 years of experience, currently heading Digital Marketing and new product development at AT Ghana.
Defining Leadership:
Lartey defines a leader as anyone put in charge of an activity, regardless of their title. The core objective of leadership is to solve problems, leading to efficiency – achieving "bigger results with smaller effort". He stresses that while traits like confidence are important, they are only valuable if they guide people in an efficient and beneficial direction.
Mathematical Approach to Problem-Solving:
His background in computer science and mathematics taught him a systematic approach to challenges, likening business objectives to "finding X" with multiple routes to a solution.
Digital Transformation in Africa
Lartey describes the journey as "quite tough". He recalls significant resistance in 2011 to adopting social media like Facebook and YouTube (seen as "for kids") and even corporate emails. Today, despite increased basic IT adoption, the unwillingness to embrace newer technologies like AI persists, often due to job displacement fears.
Overcoming Resistance & Driving Adoption:
His strategy focuses on demonstrating concrete results. When people witness tangible benefits, even from a pilot, they become inclined to adopt. He contrasts the clear metrics of digital campaigns with the uncertainty of traditional methods (e.g., flyers in the bin). For internal channels, he fostered employee involvement, and for customer-facing innovations, he encourages trials to let users experience benefits firsthand. He asserts that no amount of investment will drive adoption if the innovation doesn't yield good results.
Balancing Creativity and Business Goals:
Lartey states that business goals must always be paramount. Technology and creativity are tools that serve these objectives, with technology significantly amplifying creativity's reach and impact.
Pioneering Innovations in Banking (UT Holdings):
Around 2012, at UT Holdings, he highlights:Mobile Banking (Fonbank):
An early service for balance checks and money transfers via phone.
Internal Intranets:
Used for effective employee communication and engagement.
Social Media Channels:
Introduced from 2012-2013 for corporate communication and brand building, when banks had minimal social media presence.
Advice for the Next Generation of Digital Leaders:
Embrace Technology:
Stay deeply engaged due to the interconnected world.
Prioritise Continuous Learning:
Digital changes rapidly; current knowledge dictates future earning potential.
Cultivate Problem-Solving Skills:
Actively focus on solving problems.Seek Out Courses and Mentorship: Leverage online resources and experienced professionals for certifications and knowledge.
Future Trends in Digital Marketing:
Lartey sees a shift beyond purely "tech-backed" activities. He stresses content creation as crucial, extending Bill Gates' "content is king" to include applications that offer practical lifestyle solutions for everyday tasks.
Welcome to Colours Social Media!
In this insightful episode, host "Enoch RobotBoy" Appiah Jr. sits down with digital marketing expert Emmanuel S. Avotri Jr. to unpack the tension between automation and emotion in the AI-powered era. They explore how brands are adapting, crafting campaigns, and staying relevant as artificial intelligence rapidly evolves.
Discover how AI has transformed digital marketing by enabling the creation of thousands of social media posts, blog content, and even jingles in minutes, significantly cutting down on traditional creative time.
While AI is a powerful tool, Emmanuel notes that some brands, particularly in Ghana, are still hesitant to fully embrace it due to misconceptions.
Key Takeaways from the Discussion:
• Automation vs. Human Touch: Learn where AI truly shines in content generation and why human input, emotion, and intuition remain crucial for crafting relatable and trusting content. Emotional intelligence is paramount for effectively prompting AI.
• AI Strategies for Small Businesses:
◦ You don't need a large budget; start with free testing versions of AI tools to generate income, then reinvest.
◦ Train your teams in prompt engineering – learning how to ask AI better questions for desired results.
◦ Blend AI insights with human intuition (e.g., using AI to suggest thumbnail colours, then having a human graphic designer refine the concept).
• Ethical Use of AI:
A major challenge today. Marketers must ensure their AI use remains ethical, as AI can be biased, and over-reliance without human oversight can lead to "robotic" content, potentially causing businesses to lose clients. AI-generated content often has a detectable "signature".
• Skills for Marketers:
Digital marketers should develop skills in prompt engineering and master at least five AI tools to achieve speed and efficiency while adding a human touch. The future involves humans collaborating with AI, not being replaced by it.
Emmanuel's core advice for small business owners is to take AI seriously, learn numerous tools, and plan how AI can help them achieve their business goals by collaborating with AI.
Featured AI Tools Discussed: ChatGPT, SciSpace.ai, Suno.ai, Voice.mode.net, Soundraw, Lovo AI, and ElevenLabs.
Is SEO still worth your time in 2025?
According to Enoch Weguri Kabange, the answer is YES — but only if you understand how it’s evolved.
In this episode of Colours of Social Media, we explore:
✅ Why SEO is still relevant for brands and businesses today
✅ How content marketing fuels organic lead generation
✅ Common SEO mistakes that are holding small businesses back
✅ Simple strategies to grow your visibility — without relying on ads
Enoch brings nearly a decade of experience helping tech-enabled and real estate brands scale with inbound marketing. Whether you're a marketer or small business owner, this episode gives you clarity and direction in today’s ever-changing digital space.
Thinking of setting up your own marketing agency or brand? Join us as we dive deep into the crucial lessons learned from common startup mistakes!
In this insightful flashback episode, @kayohefayeYT who admits to taking action and often learning by doing, shares invaluable experiences to help you navigate the early stages of your entrepreneurial journey.
Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
Think SEO is dead? Think again.
In this episode of Colours of Social Media, we sit down with Enoch Weguri Kabange — a seasoned marketing consultant with nearly a decade of experience helping tech-enabled and real estate brands grow through content marketing and inbound strategy.
We talk about:
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Why SEO is still relevant in 2025
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How content marketing fuels organic lead generation
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Common SEO myths hurting small businesses
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Practical tips for building a strong organic presence without paid ads
If you’re a marketer or small business owner wondering how to get more visibility, traffic, and leads, this episode is packed with real talk and actionable insights.
Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
Ever wonder what crucial skills are missing from traditional #education? In this clip from flash back episode, we dive into the origins of @hyperactive_gh and uncover invaluable lessons that go beyond the classroom.
@kayohefayeYT shares how Hyperactive Digital thrived on "a lot of teamwork" and the belief that "the biggest idea can come from the smallest place."
A core principle was never shunning ideas and always focusing on building a strong team through connection and networking.
Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
A flashback on the evolution of the digital marketing space in #Ghana from @kayohefayeYT 's POV.
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Thinking of getting into digital marketing in 2025?In this clip from Colours of Social Media, Naomi Kokuro shares honest advice for beginners — especially women — on what she wishes she knew earlier. From learning the basics to mastering a niche, it’s all about patience, growth, and staying grounded.💡 Start smart. Avoid shortcuts. Find your lane.Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboySupport the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
You don’t need a high-budget setup to win on social media.In this clip from Colours of Social Media, Naomi Kokuro shares how simple, authentic videos are helping small businesses thrive — from the "TikTok Madam" selling beads to everyday entrepreneurs using just their phones.🎥 It’s not about perfection — it’s about storytelling, consistency, and showing up.👇 Watch and get inspired to start posting with what you have.Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
In this episode of Colours of Social Media, Kofi Fosu ( @kayohefayeYT ) —founder of @hyperactive_gh —opens up about his journey through Ghana’s evolving digital landscape. From starting his own agency to learning on the go, Kofi shares the real lessons that aren’t taught in school.
🎙️ We talk about:
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- Building a career without formal training
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- Misconceptions about the Ghanaian audience
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- The value of experience in marketing
If you're navigating the world of digital marketing in Africa, this is one conversation you don’t want to miss.
Important LinksSupport the Podcast: https://buymeacoffee.com/iamrobotboy
Follow Kofi on X : https://x.com/_kayohefaye
Instagram: https://instagram.com/kayohefaye
All about Riot Radio: https://www.instagram.com/_riotradio/
HyperActive on YouTube: @hyperactive_gh
Kofi Fosu on YouTube: @kayohefayeYT
HyperActive on X: https://x.com/hyperactive_gh
Chapters
00:00 Introduction
02:14 Who is Kofi Fosu
10:02 How has the Digital Marketing Scene evolved
15:02 Trends that are trending in Ghana
18:05 Why Enoch opened up to call for more Guest
18:35 What School Didn't Teach Kofi
21:17 Memorable Campaigns run by hyperActive
26:45 Mistakes, Mistakes and Mistakes
29:01 Skills need for Digital Marketing noobs
38:34 How to Up your Personal Brand in order to get more opportunities
41:48 What's the Future of Digital Marketing in Ghana
46:05 Kofi's Current Exploration
49:38 Advice Kofi wished he had received before starting hyperActive Digital
51:51 Thank yous
In this flashback episode from Colours of Social Media, Naomi Kokuro shares how she uses WhatsApp and content calendars to serve different customer segments — and contrasts it with traditional lead form strategies.
Learn why your content strategy must adapt to multiple audience types in today’s digital world.
Support the Show:Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
Connect with Naomi: https://www.linkedin.com/in/naomi-kokuro-kayaappgrocery
Support the Show
Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
Join host Enoch RobotBoy Appiah Jr. in this insightful episode of Colours of Social Media as he sits down with Maame Boakyewaa Kokuro, a digital marketing expert with a sharp eye for strategy and content that connects.
Maame, who prefers to be known as a Social Media Marketer or strategist, shares her unique journey from traditional sales and marketing roles to mastering the digital landscape.In this conversation, Maame dives deep into key concepts and offers practical advice for marketers and small business owners.
Tune in to learn about:
•Maame's background, starting from doing business in SHS through HND and degree in marketing, and her early career in sales at Clean Team, where she developed a love for selling and understanding customer behaviour.
•Why Maame identifies as a social media marketer or strategist rather than a broader digital marketer, explaining her belief in mastering a niche within the wide field of digital marketing.
•The crucial difference between posting, promotion, selling, and marketing. Maame stresses that simply posting online doesn't mean you are marketing, and that selling is merely one aspect of promotion, which itself falls under the broader scope of marketing.
•Maame's strong belief that "If you're not providing value, you are not selling". She clarifies that value is not just the face value or price, but what the customer truly gains or perceives they gain from an interaction or product.
•The importance of understanding your target audience and tailoring messages for personalisation to meet their specific needs. Maame shares examples from KayaApp Groceries and how they segment customers like busy entrepreneur mothers versus corporate mothers with different preferences.
•Key trends currently working in social media marketing for small businesses and individuals, including the power of video content, storytelling by taking people along the journey and showing behind-the-scenes, and personalisation. She highlights how simple, unedited videos can trend because they tell a story.
•Insights into why TikTok is a powerful platform, especially in Ghana, with real-world examples of businesses making significant sales there purely through simple videos and consistent posting.
•Common mistakes small businesses make, such as believing marketing is "magic" and expecting instant results instead of understanding that it takes time (60-90 days).•The significance of consistency and actively monitoring and responding to engagement on social media platforms. Maame shares a strategy for responding to comments gradually to reactivate posts.
•Why continuous learning is essential in the rapidly changing digital marketing world, advising even dedicating 30 minutes daily to stay updated on trends and platform changes.
•Final advice for newcomers: don't rush, find and master a niche, continuously learn, network, use actionable pictures on LinkedIn, and understand the basics of marketing.
This episode provides valuable lessons for anyone looking to succeed in the digital space by focusing on strategy, value, and genuine connection.
Support the Show
Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
Books Mentioned by Maame Boakyewaa Kokuro
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Psychology of Selling - Brian Tracy
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Sell Like Crazy - Sabri Subi (her personal favorite)
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Sales and Marketing (Learn what you need in 2 hours) - Scott I. Girard Jr. & Co.
Time Stamps
00:00 Introduction to the Episode
1:18 How Maame Boakyewaa Kokuro Got into Digital Marketing
29:00 Maame's Audience Segmentation Strategy
37:00 Trends on Social Media you need to jump on as an SME
42:46 How Maame Strategises for Social Media Platforms
49:00 Mistakes Small Business needs to Avoid by Maame
54:00 Why You Can't comment on Colours of Social Media Podcast with Audio but only Text now
1:00:00 Maame advises her Younger Self, aka upcoming Marketers
1:09:00 How Maame Continuously Learn
Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
Google Marketing Live 2025 highlighted Google's strong focus on AI, data unification, and providing marketers with more intelligent tools.
Key announcements included:
•Significant upgrades to Performance Max (PMax), offering enhanced channel performance reporting and the ability to use video assets on Search, Image Search, and Google Shopping.
•Deep integration of Google AI into traditional Search campaigns, referred to as "AI Max", powering features like matching, customisation, and URL expansion.
•A new "Asset Studio" to streamline creative asset management and generation directly within Google Ads.
•Emphasis on the power of connected data for a 360-view of customers.
•Introduction of AI-powered experts for Google Ads, Google Analytics, and a Marketing Advisor in Chrome.
•Active experimentation with integrating Text and Shopping ads into generative AI Search results, including AI overviews and conversational results.
These innovations aim to drive performance and simplify complexities for advertisers
The role the Account Manager plays in bringing success to the Client's business. Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
In this episode, Enoch unpacks the essential role of digital account management with experienced Account Manager, Ato Dadson.
Described as often misunderstood and undervalued, but absolutely essential, account management is explored in detail. Learn about the nitty-gritty of account management, including how Ato unexpectedly landed in the field, the day-to-day responsibilities of being the first point of contact for clients on digital media matters, and the complex question of who's to blame when a campaign underperforms – spoiler: there's no single answer, but the account manager has a duty to spot loopholes.
Ato shares insights on understanding what clients really want, noting that it can differ from the brief and requires speaking directly with them. Discover the art of managing client expectations through clear communication, educating clients about platforms, building relationships, and providing regular updates.
The episode also covers how to bring different teams together for a project, ideally in person or online, and how to overcome hurdles by communicating and seeking help when needed. Essential advice for aspiring account managers is also shared: be brutally knowledgeable and work on your communication.
Essential listening for marketers and small business owners who believe in digital marketing.
Watch Episode on YouTube: https://youtu.be/U0Qocz5tfEw
Connect with Ato Dadson on LinkedIn: https://www.linkedin.com/in/ato-dadson-8107a1159/
Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
Timestamps
00:00 Introduction
1:21 How Ato Got into Digital Marketing
3:38 Jumping from Traditional Marketing to Digital Marketing?
4:28 Who's an Account Manager?
5:57 Who takes the fall if a Campaign Underperforms? Ato Answers
13:49 Manage Clients Expectations? What's that?
15:40 How Ato Manages Clients' Expectations
17:24 Ato's arsenal of Managing Client's Expectations
18:42 Hurdles in Account Management
19:59 Partner Agency Relationships
21:25 Advice to upcoming Account Managers
Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyAre you trying to build a digital brand but finding it challenging to gain traction? Many businesses miss the foundational steps needed for digital success. This flashback dives into 3 crucial elements that are essential for building a strong digital brand, drawing insights from the source, and explaining why just posting isn't enough.First, Tobi Jane explores the absolute necessity of having a clear strategy. The source highlights that a lack of strategy is a key element often overlooked, particularly by small and medium-sized businesses, and is crucial for a digital brand to run effectively.Second, understanding who you are trying to reach through thorough research is paramount. We discuss why many overlook essential steps like audience research and brand personal research, making it difficult to connect with the right people.Third, the video focuses on the critical importance of strategic details and execution. Based on your strategy and research, paying attention to elements like brand personality, selecting the right fonts, colours, tone, and conducting essential keyword research are vital steps for digital marketers to apply their understanding.Learn how focusing on these three key areas – Strategy, Research, and Strategic Details – can transform your digital brand and help you move beyond simply posting to build something truly strong
In this episode of Colours of Social Media, host Enoch "Robot Boy" Appiah Jr. is joined by strategic communication and brand marketing expert Tobi Jane B., founder of 10th Gen and an advocate for empowering African talent growth. They dive deep into the crucial topic of building strong, digital-first African brand identities that resonate globally.Africa is a continent rich with creativity, culture, and innovation. The discussion explores African brands' opportunities and challenges in the digital age. While there is access to readily available talent, a major bottleneck is access to funding and financial resources. The conversation highlights the need for Africans to build solutions specifically tailored for the African continent, understanding the local context and market.Tobi discusses the uniqueness of African startups, citing their resilience, competence, culture, history, and rich resources. She notes the paradox of exporting raw materials like Shea butter only to import finished products based on them. A crucial theme is the mindset shift required-believing in what is being built locally and understanding the potential for upscaling.Key challenges identified include a lack of strategy and research, particularly in understanding the target audience. The episode emphasizes the critical role of social media for global visibility at a low cost.For startups with limited budgets, practical tips are offered:• Utilising free design tools like Canva and CapCut.• Learning from successful competitors by observing and mirroring their strategies on platforms like Instagram.• Consistency in showing up online.Tobi shares a case study of a successful African diaspora brand she worked with, highlighting the importance of taking time for strategy, brand development (name, colour, font), and pre-launch awareness. This brand grew its revenue significantly, allowing it to expand products and hire professionals.Looking ahead, artificial intelligence (AI) is identified as a key trend shaping African branding, from integrating it into product listings and services to using AI tools for customer support, data analysis, and even virtual try-ons for beauty or fashion products.The main piece of advice for entrepreneurs is to keep learning and stay updated with the fast-paced technological landscape.
Chapters
(00:00) Episode Intro
(1:46) Why this Episode?
(6:06) What makes African Brands Unique?
(9:25) How to take opportunities in Africa
(10:10) Challenges faced by African Brands
(13:54) Tobi mentions some Brands from Africa making impacts globally
(15:36) Key elements of a strong Digital Brand
(19:43) Practical tips for Startups looking to build a strong brand
(22:09) Tobi Speaks Twi!
(22:20) Practical Tips continues
(23:56) A Brand from Africa in Tobi's opinion with a strong digital presence
(27:15) Everybody is not competition in Africa
(27:28) Trends that will shape African Branding in the next few years
(29:30) Conclusion & Thanks Yous
Enoch "RobotBoy" Appiah Jr. takes the mic to break down how marketers can go beyond just collecting data and start using it to drive real results in 2025.
Enoch shares practical strategies that every digital marketer should be using to stay ahead of the curve. Whether you’re running campaigns for a startup or scaling a brand, this episode will help you unlock the true power of your marketing data.
Support the Show
Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
In Episode 64, Alice Mensah talks about the mind game she uses to teach her students how to fight imposter syndrome.
Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
Support the Show
Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
In this episode of Colours of Digital Marketing, host Enoch "RobotBoy" Appiah Jr. sits down with Alice Mensah, a seasoned digital marketer, to explore the ins and outs of digital marketing education.
Alice shares her journey, insights into the latest industry trends, and practical tips for aspiring marketers looking to upskill.
Whether you're a beginner or a professional looking to refine your skills, this episode is packed with valuable advice to help you navigate the digital landscape. Tune in now!
0:00 Intro
2:13 Who is Alice Mensah?
5:30 How Alice "Survives" in a male-dominated industry 6:40 Inspiration to Start DIFEP
11:00 Alice Compares Digital Marketing back in her days to her current students
13:14 Alice's approach to teaching Ladies Digital Marketing in #Ghana
14:00 Needed skills you need if you want to venture into Digital Marketing
16:20 Alice's Brief Journey in Digital Marketing
20:13 How Alice Juggled multiple brands during her time at the Agency side
22:22 How to Overcome Imposter Syndrome as a Digital Marketer
26:00 Alice's Vision for DIFEP
28:18 Alice's Advice for Newbies in Digital Marketing
30:56 Outro
Enoch sat down with Alice, his long-time friend to discuss Alice's new path in Digital Marketing. A 30-minute-long episode will be dropping on Sunday. Stay tuned - you don't want to miss this episode.
Join Enoch as he goes LIVE from Tom-Chris Emewulu’s Guinness World Record attempt for the Longest Interview Marathon!
🎙️ In this special episode, Enoch shared his insights into his digital marketing journey, exploring growth strategies, tech innovations, and the transformative power of marketing in today’s business landscape. 🌐
This was more than just an interview—it was a chance to make history together, and we did!
Catch the excitement, the lessons, and the record-breaking moments as it happened in October
Special thanks to Tom-Chris and SFAN for this groundbreaking initiative.
Build a Life, not just a Resume, visit readyforwork.africa
Kwabena Bayode talks about the essence of word-of-mouth marketing for businesses. Support the Showhttps://buymeacoffee.com/iamrobotboy
In this episode, we dive into the 5 Stages of the Customer Journey with our special guest, Kwabena Bayode Ajifowowe. From building awareness to nurturing loyal advocates, we explore each step brands take to guide customers through a successful journey.
Discover actionable tips for:
- Creating awareness and capturing attention
- Encouraging consideration and standing out among competitors
- Driving purchases with effective strategies
- Building retention and fostering customer loyalty
- Transforming customers into advocates who spread the word
Whether you're a digital marketer, small business owner, or someone looking to improve customer engagement, this episode offers insights to help you elevate every stage of the customer journey.
Tune in now to learn how you can enhance your brand’s customer journey!
Support the Show: https://buymeacoffee.com/iamrobotboy
In this video, we’re diving into the common mistakes marketers make in #InfluencerMarketing! With the industry booming, staying updated on what works – and what doesn’t is crucial. From relying too heavily on follower counts to neglecting authenticity, we’ll explore why certain approaches fail to deliver real results. Learn actionable tips to improve your strategy and build stronger, more meaningful influencer partnerships that resonate with your audience. Whether new to influencer marketing or a seasoned pro, these insights will help you avoid pitfalls and maximize your ROI.📖 Read Priscilla's report on Influencer Marketing In Ghana: https://influencermarketinginsights.com/🎧 Listen on Spotify: https://podcasters.spotify.com/pod/show/cosmpod/episodes/Insights-on-Influencer-Marketing-in-Ghana--Priscilla-Aseye-Febiri-e2pl06q☕ Support the podcast: buymeacoffee.com/iamrobotboySupport the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyFollow Colours of Social Media on LinkedIn:https://linkedin.com/company/cosmpodFollow Colours of Social Media on Threads: https://threads.net/cosmpodFollow Colours of Social Media on X:https://x.com/cosmpodFollow Colours of Social Media on Facebook:https://facebook.com/cosmpodFollow Colours of Social Media on Instagramhttps://instagram.com/cosmpodFollow Enoch on LinkedIn: https://www.linkedin.com/in/enochappiah/
If you missed it, Priscilla gives out the one reason why Nano Influencers are always winning when it comes to Influencer Marketing
Download the Report on Influencer Marketing in Ghana : influencermarketinginsights.com
Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyFollow Colours of Social Media on LinkedIn:https://linkedin.com/company/cosmpodFollow Colours of Social Media on Threads: https://threads.net/cosmpodFollow Colours of Social Media on X:https://x.com/cosmpodFollow Colours of Social Media on Facebook:https://facebook.com/cosmpodFollow Colours of Social Media on Instagramhttps://instagram.com/cosmpodFollow Enoch on LinkedIn: https://www.linkedin.com/in/enochappiah/
In this episode, I chat with Priscilla Aseye Febiri about Ghana's evolving influencer marketing landscape. We explore key insights from her research, discuss the rise of micro-influencers, and share advice for brands on selecting the right influencer. If you're curious about the future of influencer marketing or want to grow as an influencer, this episode is packed with valuable takeaways.
Listen in as we cover:
- Influencer marketing mistakes and how to avoid them
- How Ghanaian influencer marketing is evolving
- The rise of micro-influencers and what's next
- Authenticity in influencer content creation
- Tips for brands and influencers to succeed in today's market
Want to know more?
Find out how to access Priscilla's influencer marketing report and more in this insightful episode.
Download Priscilla's Influencer marketing report here: https://influencermarketinginsights.com/
Support the podcast: buymeacoffee.com/iamrobotboy
Want to improve your website’s SEO? It’s time to look beyond keywords and dive into Technical SEO! In this snippet, we break down the must-know technical factors that affect your site’s rankings, from page speed to mobile optimization. 📱✨Technical SEO can seem complicated, but these essential tips will help you get started on the right track and enhance your online presence.👉 Watch now and discover the impact of technical SEO on your website’s success!Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyFollow Colours of Social Media on LinkedIn:https://linkedin.com/company/cosmpodFollow Colours of Social Media on Threads: https://threads.net/cosmpodFollow Colours of Social Media on X:https://x.com/cosmpodFollow Colours of Social Media on Facebook:https://facebook.com/cosmpodFollow Colours of Social Media on Instagramhttps://instagram.com/cosmpodFollow Enoch on LinkedIn: https://www.linkedin.com/in/enochappiah/
In this quick Flashback, we reveal one of the most common SEO myths that could be holding back your website’s traffic and rankings. 🚫 Don’t let outdated strategies keep you from reaching your full potential!Whether you’re a small business owner or digital marketer, understanding the truth behind this SEO misconception is key to getting the results you deserve. 💡
In this episode of Colours of Social Media, we dive deep into #SEO with Joseph Appiah-Duku of Nalo Solutions, who has extensive experience helping brands attract and nurture leads through copywriting, SEO, and content. We discuss common misconceptions about SEO, break down the key components of a successful strategy for 2024, and explore both on-page and off-page SEO techniques and technical SEOWe also cover the importance of keyword strategy, content quality, and the role of tools like AI in shaping future SEO strategies. Whether you're a small business owner or a digital marketer looking to optimize your website, this episode is packed with actionable insights. Tune in for expert tips, common mistakes to avoid, and strategies to boost your website traffic overnight.Tools Mentioned in this episode
- Screaming Frog
- Semrush
- Ahrefs
- Ubersuggest
Connect with Joseph
LinkedIn ---------Support the Show
- Buy a cup of Coffee for Enoch and his Guests
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These are the things businesses need to put in place if they want to include Mobile Advertising into their mix.
Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyFollow Colours of Social Media on LinkedIn:https://linkedin.com/company/cosmpodFollow Colours of Social Media on Threads: https://threads.net/cosmpodFollow Colours of Social Media on X:https://x.com/cosmpodFollow Colours of Social Media on Facebook:https://facebook.com/cosmpodFollow Colours of Social Media on Instagramhttps://instagram.com/cosmpodFollow Enoch on LinkedIn: https://www.linkedin.com/in/enochappiah/
Kwame Addo explains what a Mobisite is.
______________________________________________Support the Show______________________________________________Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyFollow Colours of Social Media on LinkedIn:https://linkedin.com/company/cosmpodFollow Colours of Social Media on Threads: https://threads.net/cosmpodFollow Colours of Social Media on X:https://x.com/cosmpodFollow Colours of Social Media on Facebook:https://facebook.com/cosmpodFollow Colours of Social Media on Instagramhttps://instagram.com/cosmpodFollow Enoch on LinkedIn: https://www.linkedin.com/in/enochappiah/
In this episode of Colours of Social Media, Enoch takes the Mic to explore the essential best practices for building a strong and consistent brand presence on social media.
He starts the episode with a relatable story about a small business owner who transformed their social media strategy to boost engagement and brand recognition.
From maintaining a consistent brand voice to engaging effectively with your audience, creating valuable content, and leveraging analytics, this episode covers everything up-and-coming digital marketers and small business owners need to know to make their brand stand out online. Listen for actionable tips and insights to help you take your social media marketing to the next level.
If you’re looking to build a memorable brand presence on social media, this is an episode you won’t want to miss!
Support the Podcast
Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyFollow Colours of Social Media on LinkedIn:https://linkedin.com/company/cosmpodFollow Colours of Social Media on Threads: https://threads.net/cosmpodFollow Colours of Social Media on X:https://x.com/cosmpodFollow Colours of Social Media on Facebook:https://facebook.com/cosmpodFollow Colours of Social Media on Instagramhttps://instagram.com/cosmpodFollow Enoch on LinkedIn: https://www.linkedin.com/in/enochappiah/
Kwame Addo, all-round marketing expert talks about the essence of including Mobile Advertising in your marketing mix
__________________________________________________Support the Show__________________________________________________Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyFollow Colours of Social Media on LinkedIn:https://linkedin.com/company/cosmpodFollow Colours of Social Media on Threads: https://threads.net/cosmpodFollow Colours of Social Media on X:https://x.com/cosmpodFollow Colours of Social Media on Facebook:https://facebook.com/cosmpodFollow Colours of Social Media on Instagramhttps://instagram.com/cosmpodFollow Enoch on LinkedIn: https://www.linkedin.com/in/enochappiah/
"Having known Kekeli for the past 5 years, I just had to ask him how he got so much experience in the Sports Betting Industry" - Enoch "robotboy" Appiah Jr. (host)
Kekeli Kluste, Marketing and Communications Specialist at PrideBet talks about key things he considers when running Marketing Campaigns for his organization.
In episode 7 of Colours of Social Media, Andrews talks about how he applied A/B Testing in one of his campaigns, the lessons learned and how he improved performance based on the results of the A/B Testing.
In this episode of Colours of Social Media hosted by Enoch Robot Boy Appiah Jr., we dive into the future of mobile advertising with all-around marketing expert Kwame Addo.
Gain insights into the significance of mobile ads in Ghana and beyond, the role of AI and RCS, and learn how businesses can leverage mobile marketing effectively.
Subscribe now to stay updated with the latest in digital marketing.
Special thanks to Clarissa for supporting this episode.__________________________________________________Support the Show__________________________________________________Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyFollow Colours of Social Media on LinkedIn:https://linkedin.com/company/cosmpodFollow Colours of Social Media on Threads: https://threads.net/cosmpodFollow Colours of Social Media on X:https://x.com/cosmpodFollow Colours of Social Media on Facebook:https://facebook.com/cosmpodFollow Colours of Social Media on Instagramhttps://instagram.com/cosmpodFollow Enoch on LinkedIn: https://www.linkedin.com/in/enochappiah/
How do you merge Digital Marketing and Traditional Marketing to achieve business success? Kekeli tells it all in this episode of Colours of Social Media Podcast.
Enoch dives into the world of SMS marketing in this episode and uncovers how to craft messages that captivate your audience.
Learn how to leverage the power of text messaging to build relationships, drive engagement, and boost sales. Discover tips on personalization, timing, and creating compelling calls to action.
Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyFollow Colours of Social Media on LinkedIn:https://linkedin.com/company/cosmpodFollow Colours of Social Media on Threads: https://threads.net/cosmpodFollow Colours of Social Media on X:https://x.com/cosmpodFollow Colours of Social Media on Facebook:https://facebook.com/cosmpodFollow Colours of Social Media on Instagramhttps://instagram.com/cosmpodFollow Enoch on LinkedIn: https://www.linkedin.com/in/enochappiah/
In this episode of Colours for Social Media, host Enoch sits down with Kekeli Klutse a marketing expert in the Sports Betting industry, to discuss effective marketing strategies employed by PrideBet.
The conversation covers the integration of traditional and digital marketing, targeted advertising, the importance of market research, and the balance between creating awareness and tracking user actions. Kekeli shares insights on the industry's competitive nature, guerrilla marketing use, and how his team uses QR codes and promo codes for better tracking.
The episode also explores the role of social media influencers, the challenges of complying with digital ad policies, and future trends including the potential impact of AI on sports betting.
This episode is packed with valuable tips for budding digital marketers.
Support Colours of Social Media Podcast
Buy a Cup of Coffee for Enoch and his guests
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Are you feeling overwhelmed by marketing data? Enoch dives into two game-changing, free tools in this episode: Google Analytics 4 and Google Tag Manager.
Learn how to harness the power of these platforms to understand your audience, optimize your marketing efforts, and unlock explosive growth for your small business.
Whether you're a seasoned marketer or just starting, Enoch's insights will equip you with the knowledge you need to take control of your marketing data and skyrocket your results.
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Buy a cup of Coffee for Enoch
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This Podcast has been a Bildx Studios production. This episode was recorded at Trybal Mark Studios, Tantra Hill, Accra
Feeling stuck in your B2B digital marketing strategy? This episode is your key to levelling up! Join Enoch, as he dives deep into the world of #B2Bdigitalmarketingmastery with William "Bill" Odartei. They'll be uncovering insider secrets and actionable tips to help you:
- Craft laser-focused buyer personas that resonate with your target audience.
- Dominate lead generation with proven strategies that fill your pipeline.
- Become a content marketing machine that educates and engages your prospects.
- Track and measure your success with key metrics that matter.
Whether you're a seasoned marketer or just starting out, this episode is packed with valuable insights to help you achieve breakthrough results in the competitive B2B landscape.
Support the Podcast
Buy a cup of Coffee for Enoch
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This Podcast has been a Bildx Studios production. This episode was recorded at Trybal Mark Studios, Tantra Hill, Accra
Enoch takes the mic again in this explosive episode about Online Video. Have you been struggling to get more than views?
We all know the allure of online videos. They're engaging, informative and entertaining. But for businesses and Creators, there's more to the Story.
This episode dissects 4 strategies you can implore if you want viewers to not only watch your video but carry out what you want them to do.
Support the Podcast
Buy a cup of Coffee for Enoch
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This Podcast has been a Bildx Studios production. This episode was recorded at Trybal Mark Studios, Tantra Hill, Accra
Welcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp channel.
One of the daunting tasks for Marketers is to initiate their first App Install Campaign. Their worry lies not only in the download numbers but also in how to keep users coming back to use the App every day or when they need it.
If this sounds like you? Then this episode of Colours of Social Media Podcast is for you. In this episode, Enoch invited his long-time friend - whose only task is running App install campaigns for clients all over the world. Though most of his clients are in the fintech industry, the basic principles of moving from zero to users apply.
This episode saw Andrews "Omar" Otoo get invited to COSM Pod to tell us more about App install campaigns, how to choose the right app to work with, targetting the right audience, getting downloads and eventually retaining them.
You don't want to miss this episode.
Important Links
Follow Andrews on LinkedIn
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This episode has been Bildx Studio production. This episode was recorded at Trybal Mak Studio, Tantra Hill, Accra - Ghana
Are you Struggling to navigate the world of ad platforms? This episode of Colours of Social Media Podcast is a one-stop guide for beginners and business owners alike.
In this episode, Alberta breaks down the crucial connection between creative and media for a winning campaign and reveals why short-term Meta Ads might lead to high ad costs.
Learn how to choose the right platform from powerhouses like Google Ads and Meta Ads to niche players like LinkedIn Ads, Twitter Ads, and RebelRebel.
Listen to this episode for insightful tips to get your advertising strategy humming!
Welcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp Channel.
To connect and follow Alberta on LinkedIn, click here
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This episode has been Bildx Studio production. This episode was recorded at Trybal Mak Studio, Tantra Hill, Accra - Ghana
Enoch takes the microphone again to give his take on Rethinking your approach to digital marketing. Don't go yet - You're at the right episode.
In this Take, his focus was solely on Paid Advertising on Digital Platforms. Enoch outlined 5 strategies you can incorporate in your Paid ad strategies if you're in the process of rethinking your approach to digital marketing in 2024.
Links mentioned in this Episode
- Setornam Blagogee's episode on Meta Ad Dashboard
- Meta Blueprint academy
- Google Ads Display Certification
- Google Ads Video Certification
Support Colours of Social Media Podcast (COSM Pod)
- Buy a Coffee for Enoch
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Colours of Social Media Podcast is a Bildx Studios production. Recording of this episode took place at Trybal Mark studios, Tantra Hill - Accra, Ghana
Do you find it difficult to get it right on Digital as a business or a budding digital marketer? When you get your approach to digital marketing right, You've solved about 80% of the problems in Digital Marketing.
In this episode, Enoch takes the mic to talk about 5 ways that will help you rethink your approach to digital marketing as a business or a digital marketer. Sometimes, you just have to sit back and reacess your approach on digital and this episode gives you the right perspective to begin with.
This is Part One of a two-part episode. In the next take, Enoch will go deeper into getting it right when you decide to include Paid marketing in your mix.
Colours of Social Media Podcast is a Bildx Studios production. This episode was recorded at Trybal Mak Studios in Tantra Hill, Accra - Ghana
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Buy me Coffee to sustain me
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Welcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp channel.
Setornam "Settie" Blagogee does not only preach about the gospel of Meta Ads, she lives and breathes it! And that's why Enoch invited her on to the Podcast.
Before this episode ends, you'll understand how to utilize the Meta Ads Manager to benefit you in your overall Marketing strategy.
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Colours of Social Media Podcast is a Bildx Studios production. Enoch loves coffee. Click here to buy him coffee
Welcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp channel.
Join us in this eye-opening episode of Colours of Social Media Podcast as we sit down with the brilliant mind behind The Local Agency, Mbulelo Jili. From the birth of his agency to the trials and triumphs that shaped its journey, Mbulelo shares the real-deal experiences of navigating the ever-evolving marketing landscape.
Important Links to Follow
Mbulelo Jili on LinkedIn - Elevate your brand with MJ
Visit The Local Agency
Posts Drips - Easily build your personal brand on LinkedIn
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Colours of Social Media Podcast is a Bildx Studio production.
Every year, new trends shape the Digital Marketing Industry. This year, 2024, is no different. In this episode, Enoch is joined by a couple of his friends to discuss the trends that will rule the Digital Marketing space in 2024.
Takyi who is a Senior Creative answers the old-age questions of whether #Ai will eventually take the job of the Creative, and even more.
Kadi talks about Media strategy and how AI and Machine Learning will shape Media buying in 2024.
Colours of Social Media is a Bildx Studios production.
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Merry Christmas from ours to yours! Though we're in the Holiday mood, Enoch had to switch on his mic for this all-important episode about Landing Pages.
This episode focuses on how to turn every click to conversion by optimizing your landing pages.
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To join me as a guest, send an email to cosmpod@gmail.com
Colours of Social Media is Bildx Studios production
Join the Exclusive WhatsApp channel for Colours of Social Media Podcast. Click here
Holidays mean festive cheer, but also potential social media fires.
Tune in as we dissect holiday Social media nightmares and unveil tactics to keep your brand merry & bright! Crisis tips, and more!
This week's guest Stephen Naasei Boadi is a consultant who helps brands and businesses grow by leveraging and effectively executing the right marketing and communication strategies, he's a CIM Tutor and the lead enabler at Enable Growth Consult.
Links mentioned in this episode
Enable Growth
Stephen's X account
Stephen's LinkedIn Account
Connect with COSM Podcast on X
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To join me as a guest, send an email to cosmpod@gmail.com
Colours of Social Media is Bildx Studios production.
Join the exclusive WhatsApp Channel. Click on this linkContent creation is not just producing videos or images and posting them on Social Media Platforms. Businesses and budding Digital marketers know that, to create content, there should be a laid down strategy to follow or adhere to. It is for this reason that Enoch invited Christopher Hensley, the host of the Money Matters podcast, a show dedicated to promoting financial literacy on today's episode of Colours of Social Media Podcast. Not only is Christopher an expert in Finance, but he is also a guru in creating strategies for Content meant for Social Media. This episode will guide you as a business owner or a digital marketer on the overall strategy to implement including audience mapping, social media platforms and last but not the least, the ultimate KPI to measure when it comes to Content Creation.Important Links Mentioned in this EpisodeMoney Matters PodcastChristopher Hensley on LinkedInChat GPTS Houston First Financial GroupConnect with Colours of Social Media PodcastXThreadsFacebookInstagramIf you want to come on as a guest, send an email to cosmpod@gmail.comColours of Social Media Podcast is a Bildx Studios Production
Click here to join the COSM Podcast WhatsApp Channel for exclusive content
Unlock the secrets of the advertising world with our latest episode! In "Advertising ABC," we take you on a journey through the intricate language of marketing, demystifying 5 vital Ad terms every business owner and advertiser should know.
🔍 What's Inside:
🌐 Deep Dive into Ad Speak: We break down the complexities and decode the jargon, making it accessible for everyone.
🤔 Why It Matters: Understand the significance of these terms and how they can elevate your advertising game.
🚀 Practical Insights: Gain actionable insights and tips on implementing these concepts in your marketing strategy.
Whether you're a seasoned advertiser or just starting in the business world, this episode is your guide to mastering the fundamental elements of advertising. Tune in and level up your advertising expertise!
Title: SEO Unraveled: Stephen Aidoo InterviewPodcast Title: Colours of Social Media PodcastEpisode Number: Season 2, Episode 25Release Date: September 7, 2023Duration: 1hrHost: Enoch "RobotBoy" Appiah JrGuest: Stephen Aidoo
Description:
In this episode of Colours of Social Media we dive deep into the world of SEO (Search Engine Optimization) with our special guest, Stephen Aidoo, a renowned SEO expert and industry thought leader. Stephen shares his invaluable insights, strategies, and tips on unravelling the mysteries of SEO and boosting your online visibility.
Key Topics Discussed:
- Stephen's journey into the world of SEO
- The importance of SEO in today's digital landscape
- Common misconceptions about SEO
- Effective SEO strategies and best practices
- The role of content in SEO
- SEO tools and resources you should be using
- Navigating algorithm updates and staying ahead in SEO
- Future trends in SEO
Tune in to this insightful conversation to better understand SEO and how it can transform your digital presence. Whether you're a seasoned SEO professional or just getting started, this episode is packed with actionable advice to elevate your SEO game.
Links and Resources Mentioned:
- Stephen Aidoo's Website/Profile
- Stephen Aidoo on LinkedIn
- Rank Math
- Yoast
Connect with Us:
- Follow Colours of Social Media Podcast on X
- Subscribe to the podcast on Spotify for more digital marketing insights and expert interviews.
Disclaimer:
The Host and guest of this episode are by no means in any contractual agreement with Yoast and Rank Math.
In this episode, Enoch lays down the foundation of Search Engine Optimization, better known as SEO. He talks about Keywords, On-Page optimization and Quality Content.Music by KeyframeAudio from Pixabay AlexGrohlfrom PixabayDavidCutter from Pixabay
This episode of the Colours of Social Media Podcast provides a comprehensive overview of PPC Advertising, exploring its definition, platforms, budgeting strategies, audience targeting, and campaign optimization techniques.
It equips listeners with the necessary knowledge to embark on successful PPC campaigns while emphasizing the importance of staying adaptive in the dynamic realm of online advertising.
Connect with Enoch and Colours of Social Media Podcast so you don't miss an episode
- Follow Enoch on X
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In this insightful episode of Colours of Social Media Podcast, your host, Enoch "Robot Boy" Appiah Jr, takes you on a journey to discover the art of managing online reputation for small businesses. As a crucial aspect of modern marketing, maintaining a positive online image can significantly impact a small business's success and growth.Join Enoch as he dives deep into the world of online reputation management. You'll gain a comprehensive understanding of what it means to actively shape public perception and effectively handle feedback on the internet.Throughout the episode, you'll learn practical strategies and actionable tips to manage your small business's online reputation with confidence. Stay tuned for the ultimate takeaway—consistency and adaptability. The digital landscape is constantly evolving, and Enoch emphasizes the importance of staying proactive and adjusting your reputation management strategies to stay relevant and competitive.Whether you're a small business owner or an aspiring entrepreneur, this episode is a must-listen for anyone seeking to thrive in the digital age. Harness the power of online reputation management to build credibility, trust, and brand loyalty for your small business.Don't miss this opportunity to elevate your digital marketing game. Tune in to Colours of Social Media Podcast and unlock the secrets of mastering online reputation management for your small business.Episode Length: Approx. 7 minutesImportant Markers
What is Online Reputation Management - 0:57.423
Strategy #1: Monitor Your Online Presence - 2:12.289
Strategy #2: Encourage and Respond to Customer Reviews - 2:40.524
Strategy #3: Provide Consistent and Quality Service - 3:23.802
Strategy #4: Handle Negative Feedback with Care - 3:53.738
Strategy #5: Constantly Monitor your Online Reputation - 5:03.137
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Instagram: @cosmpod
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Episode Transcript
Hello, this is Enoch and welcome to Colours of Social Media Podcast, the podcast where we explore the ever-changing world of Digital Marketing. In today's episode, we're going to be discussing Facebook Pixel, a powerful tool that can help you track and optimize your website traffic if you have a website.
Firstly, let's start with the basics. What is Facebook Pixel? Facebook Pixel is a small piece of code that you can add to your website, which allows you to track the actions of users on your site. By installing Facebook Pixel on your website, you can track conversions, create custom audiences, and optimize your ads.
On the benefits, one of the key benefits of using Facebook Pixel is that it allows you to track conversions, which are (basically) the actions that you want people to take on your website. these actions can be making a purchase or filling out a contact form. By tracking conversions, you can see which parts of your website are performing well and which parts need improvement.
Another benefit of Facebook Pixel is that it allows you to create custom audiences. The ability to create custom audiences means that you can segment your website visitors into different groups based on their actions, such as those who have made a purchase or those who have abandoned a shopping cart. This allows you to target specific groups of people with specific ads or offers.
When installed correctly, you can use your Facebook pixel to also track standard events, such as page views, add to cart, and purchases, and you can set up custom events or actions that are unique to your business.
In addition to the benefits of tracking and targeting, Facebook Pixel also allows you to optimize your ads. With conversion data, Facebook can show your ads to people who are more likely to convert and help you get the most out of your ad spend.
Now that we've covered the basics, let's talk about some practical tips for using Facebook Pixel. One, it’s essential to ensure that you install the pixelcorrectly to ensure it's working correctly. You can use the Facebook Pixel Helper tool to check that your pixel is firing correctly.
Secondly, make sure you set up your custom conversions and events correctly to ensure that you're tracking the actions that are important to your business.
Finally, use the data provided by Facebook Pixel to optimize your ads and improve your website performance continually. With Facebook Pixel, you can see which ads are performing well and which aren't, allowing you to adjust your ad spend accordingly.
In conclusion, Facebook Pixel is a valuable tool for businesses that want to optimize their website traffic, track conversions, and target specific audiences. By using Facebook Pixel, businesses can ensure that their website is performing at its best and getting the most out of their ad spend.
Thank you for listening to this episode. Tune in next week for another insightful topic.
In this episode of our podcast, we will be discussing the steps you can take to become a Google Ads specialist. From understanding the basics of the platform to mastering advanced strategies, we will cover everything you need to know to excel in this field. We will also talk about the different certifications available and how to earn them, as well as the skills and qualifications needed to land a job as a Google Ads specialist. Whether you're a beginner looking to get started in this field or an experienced marketer looking to take your skills to the next level, this episode is for you. Tune in to learn how you can become a Google Ads specialist and take your career to new heights.
Connect with Colours of Social media
Instagram: @cosmpod
Twitter: @cosmpod
Enoch on Twitter: @iamrobotboy
Become a Google Ad Specialist, get certified here
How can you tell a story that sells? Are all stories that you share on Social Media guaranteed to bring in Sales? These are the questions I asked my guest in this episode of Colours of Social Media.
My guest is Nana Yaw Nhyira Butah, a storyteller in his own rights.
After you listen to this episode you are sure to know what you learn
-
How to tell stories that will bring in sales on Social Media
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About the benefit of telling Stories on Social Media and
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The need to keep on telling stories on Social Media
Connect with Nana Yaw Nhira Butah
@heisnhyira on Instagram
Nana Yaw Nhyira Butah on LinkedIn
Connect with Colours of Social media
Instagram: @cosmpod
Twitter: @cosmpod
Enoch on Twitter: @iamrobotboy
Today's episode focuses on a little but super important feature in Instagram called Instagram Story Highlights.
After this episode, you will get to know what IG Story Highlight is, How to use it in your Digital Marketing Strategy and it's benefits.
Connect with Colours of Social Media Podcast
Connect with Colours of Social media
Instagram: @cosmpod
Twitter: @cosmpod
Hi, This is Colours of Social Media Podcast – the podcast for digital marketers and entrepreneurs. Today’s episode is about ephemeral content. Yes! Today’s episode is about ephemeral content – content that lasts online only for 24 hours before disappearing.
After this episode, not only are you going to understand what ephemeral content is about – but also, I’ll tell you a couple of ephemeral content ideas for your social media pages.
Important Markers
1:00 - 2:44 : What's an Ephemeral Content
2:50 - 3:28 : Features of a Good Ephemeral Post
3:28 - 6:17 : Content Ideas for Ephemeral Post
6:21 - 6:44 : Conclusion
6:48 - 7:32 : Subscribe to Colours of Social Media
Connect with Colours of Social media
Instagram: @cosmpod
Twitter: @cosmpod
Today’s episode is about a tool that most businesses and social media managers have taken for granted. This tool only works if you have a website and all the activities you carry out on Facebook is to drive people to your website. The mention of Facebook means this tool only works when you want to advertise using Facebook.
Connect with the Podcast
Follow Colours of Social Media on Instagram
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How To Grow As A Social Media Manager
So, why should you always be growing in a career such as digital Marketing? What does “always be growing” mean? To grow you need to learn and to always be growing you need to always be learning.
Whether you’re just getting started in digital marketing or are counting down the days to retirement, learning will always be a valuable asset.
So how can you grow as a social media manager? To answer this question, I have a set of guiding rules that I’ve been following and today, I’ll be sharing 5 of these rules with you.
Notable Markers
- 00:00 - 00:44, Introduction
- 01:45 - 3:15: Rule #1, Network with other Social Media Managers
- 3:15 - 4:27: Rule #2, Take an Active Part in Happenings
- 4:27 - 5:27: Rule #3, Find Brands you Love and Follow Them
- 5:28 - 7:07: Rule #4, Take Advantage of Free Online Classes
- 7:22 - 8:51: Rule #5, Take Time to Build a Stronger Communication Skills
Important Links mentioned in today's episode
- Join DigiClan Africa
- Google Trends
- Quora
- Google Digital Skills for Africa
- Blueprint Academy by Facebook
- Twitter's Flight Academy
- HubSpot Academy
- SEMRush Academy
- TED Talks on Communication
Connect with Colours of Social Media Podcast
Follow us on Instagram
How do you grow your Instagram account in 2021? In this episode, Enoch talks about Instagram's Creators Week, specifically, Adam Mosseri's conversation with Karen Cheng.
Important Markers
00:00 - Does Instagram Control Reach?
01:45 - How to Grow your Instagram Account in 2021 by Adam Mosseri
03:39 - What you need to know about Reels in 2021
05:14 - How to Easily get verified on Instagram in 2021
08:19 - How Instagram is fighting Fake Followers in 2021
Important links
Colours of Social Media Podcast on Instagram
Creator Week Q + A with Adam Mosseri
An ad campaign is a set of advertisements that revolve around a single message and are intended to achieve a particular goal. But do you get the right result when you set out to create your first Ad Campaign. In this episode, P. K. Woode talks about what to do and not to do when you decide to set up an Ad Campaign for your business. Over 30mins long conversation (the longest so far) P. K. analyses the Ads and talks about myths in creating Ads on Social Media, most especially on Facebook.
About P. K. Woode
P. K. Woode is a Creative Consultant and a business strategist with vast digital, experiential, and media experience. And just like you and me, he is an entrepreneur, making things at the House of Woode. At the House of Woode, Mr Woode will design and build things for you out of wood, metal, concrete and more … but mostly they build things out of wood.
Connect With P. K. Woode
Read his blog here: https://www.pkwoode.com/blog
Follow him on Twitter: @pk_sage
Links Mentioned in this Episode
Peacocks vs Eagles - Trackable Goals in an Era of Vanity
Mad Men [Drama Series]
Connect with Colours of Social Media
COSM Pod on Instagram
COSM Pod on Facebook
The last series in the Email Marketing Series highlights the importance of Lead Magnets.
In this episode, Enoch talks about the 10 Lead Magnets you can use to attract a genuine email for your email marketing.
Follow Colours of Social Media Podcast on Instagram
How do you get started with Email Marketing? The first step in email marketing is to get a genuine Email list in place. In this episode, Enoch sends you through how to get your first emails for email marketing using one of the most talked-about features - A Landing Page.
This episode forms part of a 3 part series on Email Marketing.
About DigiClan Africa
DigiClan is a tribe of Digital Marketers spanning all aspects of digital marketing that are interested in having one community all across Africa where they can share the latest trends and insight, connect with fellow digital marketers, and leverage massive opportunities together.
If you are into digital marketing, join the clan by clicking on this link.
Follow these Useful Links
Colors of Social Media on Instagram
Colors of Social Media on Facebook
Over an hour's conversation, split into 3 episodes, Enoch explains why Email Marketing is not dead. This episode is the first of 3 series about a session Enoch had with DigiClan Lagos.
About DigiClan Africa
DigiClan is a tribe of Digital Marketers spanning all aspects of digital marketing that are interested in having one community all across Africa where they can share the latest trends and insight, connect with fellow digital marketers, and leverage massive opportunities together.
If you are into digital marketing, join the clan by clicking on this link.
Follow these Useful Links
Colours of Social Media on Instagram
Colours of Social Media on Facebook
Who is better to talk about Market Research than the author of a 30-minute read article about Market Research. This week, I talk to Enoch Kabange of Tonaton and Word Inspired on how to conduct the right digital market research for your business.
In this 30minutes conversation, Enoch analyses, explain and demonstrate how to use tools that are available at our fingertips to conduct the perfect market research.
To get a fair idea of what Enoch talks about, read his article on Market Research available on his website enochkabange.com
Your SEO hire is never complete if you fail to ask him/her these questions. This week's episode is about getting the best SEO Expert to handle your Search engine Optimization.
Follow these Useful Links
Colours of Social Media on Instagram
Colours of Social Media on Facebook
After my last episode on SEO, Episode 2, season 2, I got a lot of questions on the subject of SEO, Including a fan email. In this episode, I'll the essence of SEO to a Business's website and how you can start off SEO for your business.
SEO Resources
- 30 Minutes Video on SEO by Google
- Google Webmaster Guidelines
- Google 101 Website
Useful Links
- Enoch on Instagram
- Enoch on Twitter
- COSM Podcast on Instagram
- COSM Podcast on Facebook
In the first Check-In for this Season, I'm calling out all Digital Marketers to join me. We'll talk about their work, which will include their campaigns and the idea behind the posts they make.
If you're a digital marketer and want to come on, just send me a quick email and I'll book a slot for you.
Thanks
Today’s episode will answer the question that most people ask when they decide to optimize their website for search engines. Today I’m going to tell you the first 5 parts or features of a website that I tackle when I decide to include SEO in my marketing activities. These 5 are the first ones I tackle, others such as user engagement, structured data, backlink profile, and all the other factors you may know of may come in later. But these 5 that I’m going to talk about are the first 5 I attend to.
Tools Mentioned in this Episode
- Google's PageSpeed Insight tool
- Google's Mobile-Friendly Test tool
Useful Links
- Enoch on Instagram
- Enoch on Twitter
- COSM Podcast on Instagram
- COSM Podcast on Facebook
Once again, thank you to the 20 people who always tune in every week to listen to me. Remember, guys, we can easily double this number if you share this with your friends on social media. It will go a long way to help me.
Welcome to another episode. This is the Colours of Social Media Podcast where I talk about Digital Marketing based on my years of experience. This is Enoch Speaking.
Today’s episode will sway a bit off what you’re familiar with. In today’s episode, I’ll talk about another aspect of digital marketing and that is Search Engine Optimization, SEO for short. What is SEO? What factors determine if your site will be in Google Top list of search results? and is SEO important in 2020? All these questions and more will be answered by the time this episode ends, so stick around.
If this is your first time listening to this podcast, consider subscribing and inviting folks in your network to listen to this podcast. That’s one of the surest things you can do to support me – well, apart from listening of course.
Connect with me
Enoch on Facebook
Follow me on Instagram
Follow me on Twitter
Quick question about Social Media Image Sizes. Have you ever wondered why your photos look pixilated on Facebook or even on Instagram? Do you know the right size for pictures for your pins on Pinterest? In this episode, I answer all you burning questions when it comes to Images for Social Media.
This is Part 2 of a 2-part series on Social Media Image Sizes.
Important Links
- YouTube Channel Art Tool
- Pinterest Users
- Enoch Appiah on Twitter
- Enoch Appiah on Facebook
- Enoch Appiah on LinkedIn
- Enoch Appiah on Instagram
- Join FB group for Colours of Social Media
Welcome to Colours of Social Media - the podcast that's solely dedicated to Social Media Marketing and Digital marketing in general.
In today's episode, Enoch Appiah talks about Socia Media Images size for 2020. This is part 1 of a two-part series on Social Media images.
Notable mentions in this episode
Instagram Size requirement
Why Instagram Story Ad
Connect with Enoch Appiah on Twitter, Instagram, Facebook or LinkedIn.
Talk to you same time next week.
Coming back during all this important time. Enoch, in a series of 5 short episodes talks about to please customers during a pandemic like #coronavirus.
So that’s it! That’s my top 3 reasons why you should get into email marketing.
Here’s the list
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Email marketing is cheap as compared to other marketing activities – even online
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Just like any other digital marketing channel, you can measure email marketing
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There’s a high success rate when it comes to email marketing.
TikTok Top 100: Celebrating the videos and creative community that made TikTok so lovable in 2019
Support for today's Episode is by Kaeme
Visit Bildx.studio
Follow Enoch Appiah on Twitter
Today's episodes brings to a conclusion a 4- part series of episodes I started. In today's episode, I outlined in the conclusion the need for Agencies or a Freelancer to write the Google Ads Exams and become certified.
Among the reasons are:
It's totally Free to be certified
It increases your street cred in the Digital marketing industry
You become a go-to person when it comes to Google Ads-related issue
Today's episode is supported by Kaeme.com - Ghana's best skincare producer. Shop on their website with the code "theeashow" for discount.
Let's connect on Facebook
Read my tweets on Twitter
See my awesome photos on Instagram.
In today's episode, we dived further deep into how you can write and pass your Google Ads Certificate exams. The pass mark for getting the Google Ads certificate is 80% and not 70% as I said in the show. As always, this show is supported by Kaeme Body Care, producers of 100% Natural Shea butter Cream and Black Soap for your skin.
In Conclusion:The Success of your Google Ad Campaign lies solely on the Quality score of your Ad Campaign. Research or read more about how to improve the Quality Score of your Google Ad Campaign.Again, With every Campaign you run, try as much as possible to follow your customers along their journey. Here's an article about the Customer's journey, you can read more about it. Basically, the customer's journey includes these stages
- Awareness
- Consideration
- Purchase
- Service and
- Loyalty Expansion
In all these stages, the Google Ads platform have strategies to help you have the full benefits of Google Ads. A typical example is when the customer reaches the Consideration stage, you can use the Maximize Click strategy to reap the full benefits of Google Ads.
If you found value in today's episode, go ahead and share it with your network or share on your favorite social media platforms. I produce and edit this show by myself and a share goes a long way to help me bring new episodes every week.If you're on Anchor and haven't subscribed or Favorited my show yet, kindly do so. Or you can subscribe on wherever you're listening to this episode from. My name is Enoch Appiah. Goodnight and have a pleasant tomorrow.InstagramTwitterFacebook
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We continue our four part series on Google Ads Certificate. A Documentary on events which took place when Google Nigeria organized the first ever Google Ads Cert-a-thon in Accra. Click here to listen to Part 1.
Episode sponsors
Kaeme Body Care
Rinkix.com
In this episode (documentary style) I talked about the events that took place when I took part in the first ever Google Cert a Thon organized in Ghana.
This is Part 1 of series of episodes which will be aired in the coming weeks - all about Google Ads and how to be certified.
Episode supporters
Kaeme
Rinkix.com
Join Digiclan
Share , comment, Subscribe
Support for this episode is provided by Kaeme and Rinkix.com
In this episode, I outlined 8 tips to get most followers on Twitter
If you found value in today's episode, kindly share it on your favorite social media platform - it really helps me a lot.
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In this fieldwork, I had an exciting interaction with Justice Okai - Allotey, @owula_kpakpo. This fieldwork is the 7th episode of The Enoch Appiah Show. We discussed the challenges faced by Social Media marketers.
Show supported by rinkix and kaeme.com
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Support for this Episode is provided by Kaeme and Rinkix.com
7 Tools to Power up your Social Media
- Google Trends
- Buffer
- Canva
- Unsplash
- Animoto
- Feedly
Tools that deserves honorable mentions
- IFTTT
- QUUU
- Zapier
- Iconosquare
- Brand 24
- Google Keep
If you're on Anchor, favorite this Podcast - please.
Share, Comment, Like.
Goodnight and have a pleasant tomorrow.
The first episode of my Field work introduces Albert Datsomor, @Albertdat, the online lead for @BarcampTema.
Our conversation centered on the topic, how to organize events using Social Media. Albert outlined how he and his team organize trending events while solely relying on Social Media
Thank you GhanaThink Foundation and the Barcamp Tema team for joining me in this episode.
Missed out on Barcamp Tema? Click here to follow the #bcTema hashtag.
Follow @BarcampGhana on Twitter
Follow @BarcampTema on Twitter
As always, the Show is supported by rinkix.com and Kaeme.com
Goodnight and have a pleasant tomorrow.
This is an update to today's episode. I went to my first field work in Tema. I talked to Albert Dastomor, the online Lead for Barcamp Tema. Our conversation was about how they use Social Media to organize events.
The next episode won't come on at 7pm. I'm still on the road, but you'll get it today. .
Have a good night and stay tuned. #bcTema
In this week's headlines… Google Releases first photo of Pixel 4 Saudi Government is hunting women decedents by tracking the IMEI number of their Mozilla Firefox gets a new logo and Uber Air Announces Melbourne as trial city for flying taxi service
Revealed! In this episode, I answered a lot of question I've been asked countless times. As you dig deeper into this episode, you'll find the need to be always on your phone as a Business owner or as the Social Media Manager for an organization.
This episode was supported by Kaeme Body Care and Rinkix
Connect with me on Facebook,
Follow me on Twitter
Follow me on Instagram
Goodnight and have a pleasant tomorrow.
Sponsors
This episode is supported by rinkix.com
Rinkix.com helps you get the best home. Currently in its beta version, rinkix.com is accepting new real estate agents to join them.
If you’re a property owner or a real estate agent, visit rinkix.com to get an exclusive invite to join.
Rinkix - find a place you can call a home.
This episode is brought to you by Kaeme.
Your skin will love Kaeme’s range of skin care products. Turn your room into a peaceful haven with their scented soy candle which can burn for over 50 hrs.
Do you love your skin or want to spice up your room? then visit kaeme.com to grab one of their products
Connect with me on Facebook
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5 CHEAPEST WAYS TO INCREASE ENGAGEMENTS ON SOCIAL MEDIA [EP3]
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Ask for opinions from your Fans , ask them!– trust me, your customers, really love for you to hear them out , they really love for their voice to be heard. One practical ways customers usually contribute to you business is when you are building a brand, for instance, choosing a logo – customers love to contribute – once you ask them which one to use, they will happily give you ideas! So in order to increase the number of comments on a particular post, ask for their opinion. Votes, likes, dislikes, comments and suggestions are really valued when it comes to Social Media Marketing, so give customers the voice by asking for their opinion.
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Encourage sharing – How do you encourage sharing? By Making your content, image or video share-worthy. Remember, going viral happens a lot of people share your posts – like a lot!. That’s it! Going viral is the typical “when luck meets preparation” sort of thing. Here’s the thing I have known about viral posts,… I have actually outlined 4 things.
***1. It’s full of positivity
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It stirs up emotions
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It’s easily accessible and
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It’s easy to share.***
So whatever content you’re planning on creating, think about these four things about viral content and try as much as possible to include it inside your post. once this is done, you won’t even need to encourage your customers to share, they will readily share with their friends.
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Post Videos – Listen, if a picture tells a thousand words, Imagine how powerful a video is. From introductions, to tutorials, you can expect people to press the share button and get seen with videos. And we all know how Facebook and other social media giants hold video content to the esteem high. Facebook rate video content higher among all content type. Which means, once your customers share, friends in their network will see it easily.
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Host competitions and help them win – Build excitement and enhance customer engagement by running a winnable contest. I’m saying a winnable contest because if it’s difficult, with time, customers won’t engage
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Post Customer Feedback – I feel like I’ve already said this like point number 1? Anyway, post photos of people using your product - if you sell product – people are more likely to buy products if they see photos of them being used – so post frequently!
In this Episode, I show you the secret to posting like me on Social Media. Before you listen, the secret is basically getting the right source of content to feed your audience with. I've laid out almost 10 content sources for your Social Media Pages. Don't forget to record your content sources for me. I'd love to hear 'em!
Let's continue on the journey of getting your Business on Social Media. This episode outlines the importance for a business to have a presence on Social Media
Link: Sprout Social Study: https://sproutsocial.com/insights/build-customer-relationships/
Twitter Study: https://blog.twitter.com/marketing/en_us/topics/research/2015/Consumers-spend-after-positive-customer-service-interaction-on-Twitter.html