Instant Impact Events: Recent Episodes
Instant Impact Events
CJ & Cheryl Williams have been in the event industry since 2005. They have done everything from event planning and coordination to audio visual and event production. They know the ins and outs of the event industry from small meetings and workshops to large seminars, conferences, and galas. They enjoy putting together all types of events including corporate conferences, seminars, meetings, and workshops to intimate family gatherings.
With over 17+ years of experience, they’ve seen it all and know the challenges and pitfalls that come along with this ever-changing industry.
They created this podcast as a way to utilize their knowledge in all things events as there is a need for more information and conversation around this topic. In each episode, they will cover event-related subjects from how to put on events, event planning, audio visual, and event production. This is the perfect podcast for anyone already in the event space, looking to get into the event industry, or if you’re just looking for more information about putting on your own events. At events and in life it only takes an Instant to make an Impact!
When it comes to putting on events, venue contracts can be lengthy and overwhelming. The contracts are always written in a way that protects the venue and doesn’t usually look out for you.
In this episode, CJ and Cheryl discuss some must-have additions to your next venue contract. These simple little additions can save you time, headaches, hassles and tons of money as well.
It’s important to utilize all of these clauses and additions prior to negotiating your next event.
Screens and projectors sound simple enough and when it comes to the quality of your event there is a lot to be considered.
In this episode, CJ & Cheryl walk you through a multitude of options when it comes to the screens and projectors you should have at your event. Size, lumens, front or rear projection, quality, lighting, etc. there is a lot to think about.
You also want to pay attention to your room size, layout, and screen positioning to ensure your setting up your room for optimal impact.
When you have your next event, work on paying for the food and beverage rather than paying for the event space.
In this episode, CJ & Cheryl discuss all the different ways you can have food and beverage at your event whether for breaks and cocktail hours, lunch or dinner, or as simple as coffee and tea.
Most of your attendees expect or want some kind of food and beverage option at your event and it helps to assist in the overall impression of your event. What food and beverage options are right for you?
There are a lot of people you could have on your event team. The question is… who should you have on your event team?
In this episode, CJ & Cheryl go over the people you should have on your event team and what their roles can be depending on the type of event you plan on having.
Event Planner, Event Coordinator, AV Tech, Videographer, Admin, Registration, Sales, Coaches, and so on. Who do you need to have on your team?
Your event is an experience… What experience are you creating? In this episode, CJ & Cheryl go over how you start creating your event experience from the moment people sign up to attend your event all the way through to the communication with them after the event.
Every little detail plays a big role in your overall event experience and it’s imperative you identify what you want your experience to be prior to starting your event. Once you know what you want your attendees to feel and take away from your experience then you can build your event around that to ensure the outcome you’re looking for.
Prior to your event, it’s super important that you test all of your audio visual equipment to ensure it’s all running properly.
In this episode, CJ & Cheryl go over all the ins and outs of what needs to be tested from mics and projectors to lights and music and everything in between. They also discuss why testing it once is not enough and why you need to test it every day of your event to ensure it’s all running smoothly.
They also go over why you’d want to have backups for certain equipment so if something does happen you can quickly take care of any challenge that might arise and continue the event without much downtime. It’s all about testing and being prepared for anything that might come your way.
There is a lot that goes into reaching out to venues about your next event. On this episode CJ & Cheryl discuss how to be proactive in your venue search.
They walk you through how to contact venues, followup, ask for specifics and details, review proposals, negotiate, and what questions to ask.
This is jam packed with all kinds of tactical information that you can implement immediately when it comes to looking for your next event venue!
When it comes to having your event, location matters more than you think. On this episode CJ & Cheryl discuss the importance of knowing your audience and where they’d be more interested in attending your next event. They talk about the differences between local events and fly-in events. They also go over the questions you need to answer before you pick your event location.
Remember, when it comes to your event it’s all about location, location, location so make sure you know what to ask and look for when selecting the location of your event.
There are numerous things to think about when it comes to the event space and size you’ll need at your next event. On this episode, CJ & Cheryl discuss how to navigate through all the possibilities and what you should be asking yourself before you start looking for your next venue.
They also talk about the importance of booking early so you have more options to choose from and aren’t just stuck with whatever’s available.
Be sure to listen to this episode before you start looking for your next event!
There are so many different types of events. How do you know which type you should specialize in or what type of events you should put on? On this episode, CJ & Cheryl discuss the differences between:
-Corporate events
-Social events
-Fundraising events
-Community events
-Popup events
-Virtual events
They go into what types of events fit into each of these categories and how you can create an event business that reflects your area of interest and expertise and what other events you could do that would blend well together.
Hello & Welcome to Instant Impact Events! On this episode CJ & Cheryl discuss the reason they started this podcast and what to expect.
Future episodes of this podcast will address all areas and aspects when it comes to the events industry including:
- Events
- Event Planning
- Audio Visual
- Event Production