The MissionPreneur Show: Recent Episodes
Mario Brown
With the MissionPreneur show you'll be learning what is working NOW when it comes to Cutting Edge Online Marketing & Mental Toughness Strategies. Mario Brown created a true lifestyle business that allows him to 'work' from anywhere in the world and now YOU'll learn how to create a business that is Fun, Highly Lucrative AND Truly Makes A Difference. Fasten your seatbelt and let's get started.
It's not easy to really go for what your calling is - we often get sucked into ideas/projects or work which really isn't in alignment with our values and our core. I made some decisions for my business and on this episode you'll learn how I'm making changes to align my business with my personal goals and values.
There are 5 book that had the most impact on my journey as Entrepreneur since I got started and on this Episode I'll share with you exactly which books those are and why you should get them immediately.
[02:46] - "Rich Dad, Poor Dad" - Robert Kiyosaki
[04:42] - "The Go-Giver" - Bob Burg and John David Mann
[06:43] - "Influence: The Psychology of Persuasion" - Dr. Robert Cialdini
[08:16] - "CA$HVERTISING" - Drew Eric Whitman
[09:45] - "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" - Michael E. Gerber
[12:27] - Bonus 1 - "The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime"
[13:42] - Bonus 2 - "The 4 Hour Work Week"
Once you move from Consumer to Producer your whole world will change and now you have a 100% higher chance to succeed in business and specifically as Online Entrepreneur. I strongly recommend that you listen to this episode, this mindset change means everything!
[00:37] - Big mindset shift
[01:31] - Stop buying and start creating
[02:26] - Mental trap
[06:00] - You have to produce
Here's how to get started with Facebook Advertising without losing your shirt. Understand the basics and learn exactly what's working best for me right now on this short and sweet crash course episode.
[00:36] - Facebook Advertising
[01:47] - Super Target Advertising
[04:10] - Setup budget
[04:42] - News Feed Advertising
[05:03] - Right Side Advertising
[05:17] - Advertising on mobile devices
Building a list of amazing prospects is one of the main goals when it comes to online marketing and to do that you use Lead Magnets. Now what are the most powerful Lead Magnets to create, what works best and what is proven? Find out on today's Episode.
[00:48] - What is a lead magnet?
[01:19] - To build a list...
[02:07] - Give something away
[04:37] - Solve part of a problem
As entrepreneurs we all fall into the same trap of just working like crazy 7 forgetting to take breaks to unplug and rejuvenate. As a result we end up unproductive, without focus and frustrated. On this episode you'll learn how to force breaks and why that is critical.
[00:41] - Concept of taking a break
[02:06] - You have to take a break
[05:27] - Break during the day
[06:23] - Countdown time to break
[06:41] - Make sure that You unplug
Discover how to ensure that attendees show up live for your webinars and how to follow up the right way according t the action they take. Plus, find out how I get 10x leverage from this specific landing page.
[00:36] - Webinar
[02:21] - Real world tactics
[04:45] - Step one
[07:08] - Next step before Webinar
[09:36] - After the show...
Wow, that's a loaded question and here is my take on it. Don't want to miss this one!
[00:58] - What's the purpose of your life?
[03:02] - 3 simple questions
[05:46] - Remind yourself of your purpose
It's bee a rough couple of days here at the headquarters but as I was gearing up for this Podcast Episode I started focusing on what I'm thankful for and immediately I felt better just minutes later. This works every time - check out what I did and use it yourself to enjoy life more.
[00:37] - About gratitude and being thankful
[01:03] - 145 review on iTunes
[01:39] - 11826 downloads :)
[03:23] - The last couple days...
[05:19] - The lesson that I wanna share today
Doing live events can be scary and expensive if you don't have a blueprint but if you do them right, they can immediately position yourself as the leader and authority in your industry. Check this episode for some real world tips on filling your event and on how to cut your cost in half.
[00:35] - Live events
[02:35] - Why are they important?
[03:38] - In addition to that...
[04:28] - Focus on one person
[05:44] - Lower your expenses
[10:37] - When it comes to filling the event...
Fantastic interview with my student Sean right after he pulled off his very first product launch ever with my guidance. Key takeaways, great insights and real world discussion about what worked and what didn't work - don't miss this Episode.
[02:55] - First launch ever
[03:42] - Easier or harder than You thought?
[05:33] - Main driving point
[10:49] - Basic strategy
[11:54] - Key strategy
[19:08] - Next step
[21:07] - Second time it's gonna be so much easier
[22:39] - One mantra that You have
There is nothing worse then being in the middle of a promotion or launch and getting your merchant account shut down meaning you can't take any payments anymore. Discover here how to ensure that this won't happen.
[00:48] - We were playing catch phrase :)
[01:11] - How can You avoid Paypal account shut down?
[01:35] - Interesting side note
[02:23] - Let's go back to the question
[03:06] - You are in a high risk category
[05:05] - Get multiple accounts
[05:28] - Buzz about Stripe
[06:59] - Spread the risk
[07:56] - Let's repeat all
Struggle with how much to charge for your work or do you get distracted easily? Well listen to this Episode and you'll be absolutely shocked how much you have to make per hour to reach your financial goals and once you understand this concept you'll push much harder & you'll be more focused guaranteed!
[00:49] - What my time is worth?
[01:15] - Let's just say - $200000
[02:30] - One third of Your time is productive
[03:40] - Wake up call
[04:09] - What if You want make a $1000000?
[07:40] - How should I price my product?
[08:29] - What's Your number?
Launching your podcast the right way is all about having the right plan and then executing. I had a great plan but not everything worked out the way I wanted it to be and some strategies worked extremely well. Since 8 weeks I've been dominating New & Noteworthy on iTunes and here is how I did it step by step.
[02:09] - Podcast launch
[02:42] - We come up with the plan
[03:42] - Ranking on iTunes
[05:35] - I did a contest...
[08:24] - Live contest going right now
[10:40] - To get on other peoples shows...
[12:23] - Cool thing that I didn't do
[14:04] - My plan was...
[14:58] - Review exchange group
[16:54] - Facebook ads
[18:26] - All You have to do is execute
Fantastic interview with Russell digging deep into his funnels, high ticket sales and biggest lessons learned. Both Mario & Russell don't hold back on this interview and share the nitty gritty of what is working Right Now. This absolutely is a 'Do Not Miss' Episode.
[3:16] - One minute summary Russell Brunson
[4:10] - First product - potato gun?
[5:50] - Approach to fear
[10:29] - Diversity in ClickFunnels
[14:51] - Launching ClickFunnels
[23:05] - If You moving forward, You keeps opening new doors
[36:43] - Guru on the mountain
[38:39] - Blood, toil, tears and sweat
[39:48] - Best investment
[41:07] - My favorite book
[43:01] - In one year from now...
Today's question is a great one and if you want to have your own high ticket coaching program, make sure to listen to this episode and learn how Mario recommends to create a powerful Coaching Program.
[0:42] - How do I create My own coaching program quickly?
[1:05] - It's really easy to do
[2:49] - Do You wanna one to one coaching, or group coaching?
[6:01] - Members area
[8:35] - In person workshop
Get inspired to take massive action by listening to this Episode. Mario breaks down how to implement this simple but powerful quote.
[1:50] - Don't Wish For It, Work For It
[2:57] - You have to take a step
[5:03] - You have create environment
[8:10] - Get a coach
[11:50] - Don't Wish For It, Work For It
[0:40] - Affiliate marketing vs. Product creation
[2:10] - What is affiliate marketing?
[3:30] - Affiliate marketing benefits
[5:50] - Amazon amazing selling machine
[8:30] - Product creation
[10:55] - Hard work - just once
[12:40] - Go with product creation
What story do you want to create for yourself? Think about the your fears that are self-created and let them go. Making your inner voice positive can be the key to convincing yourself of your worth and give you the ability to obtain clarity. JC gives us insight to the reasons most people make decisions and how the law of winning can lead you to your goals. Do things with passion, do things with no regrets and go overboard with your intenseness! Get a Coach!
Key Takeaways:
[3:18] All about JC
[7:10] Downtimes in life teach valuable lessons
[10:30] How do you tackle fear?
[11:16] Born with only two fears
[12:19] Faith or Fear?
[13:21] Hearing the right things over and over
[15:40] Mohammed Ali convinced himself
[16:08] A winning confession, build faith, take action
[18:27] Mike Tyson’s boxing whisperer
[19:28] Changing your inner voice to be positive
[21:25] What are the first things JC works on?
[22:11] Who are you? Top 5
[25:30] What story do you want to create for yourself?
[26:42] Why?
[27:53] Clarity
[29:47] What happens when you hit the wall?
[30:42] Do it even when you don’t feel like it
[32:22] The reasons people make decisions
[33:27] Action not feelings
[34:22] The law of winning
[36:05] Getting your brand out there
[38:21] Way overboard with intenseness
[39:40] No regrets
[41:37] JC’s best investment
[44:04] Invest in a coach
[46:26] In one year JC wants?
[51:42] Mantras
Mentions:
MissionPreneur.net/coaching
CoachJC.com
The 5 Love Languages
Question: What’s the fastest way to build an e-mail list or a database?
Mario responds: Nothing is more powerful than a good database. Conduct a product launch with joint venture partners and giveaway 100% of the commission. It’s an irresistible way to build a massive list of buyers. It’s the key to your long term wealth strategy.
Key Takeaways:
[:37] Listener question
[1:16] The fastest way to build a list
[1:37] Why do you want a list?
[2:31] You must invest time
[3:18] Invest money and buy traffic
[4:03] A solo ad
[4:36] A product launch
[5:32] 100% commission
[6:28] A buyers list
Mentions:
MIssionPreneur.net/coaching
It’s just 20 minutes but it is so important how you start your day. Set the stage for your best day by box breathing, eating healthy and concentrating on your life’s purpose. Adding meditation and visualization will get you on the right track to focus on creating a business that is fun, highly lucrative and truly makes a difference.
Key Takeaways:
[1:53] Morning Mantras - Thank you, I love you
[2:51] Lemon water
[3:20] Take a breath of nature
[4:20] Give thanks
[5:12] Basic stretches
[5:38] Dancing and music makes you happy
[6:07] Box breathing
[7:20] The 5 minute journal
[8:35] Read your life’s purpose out loud
[9:17] The missing link of meditation
[10:01] Visualization
[11:57] Summary
Mentions:
The Miracle Morning - Hal Elrod
The Way of the Seal - Mark Divine
The 5 Minute Journal
Headspace
A body of work that you can be proud of must be earned through building an audience, creating high quality content that adds value to people’s lives and you must make offers and ask for business to generate revenue. You will be in fantastic shape if you focus on these 3 things daily.
Key Takeaways:
[0:58] Mario on spreading himself too thin
[3:28] 3 things for the highest impact
[4:25] Build an audience
[5:20] Creating high quality content
[6:22] Making offers
[8:29] If a new task doesn’t fit, don’t do it
[9:05] Getting distracted
[9:59] What are your 3 things?
[11:21] What is needed for a product launch
Mentions:
Essentialism
The One Thing
Start your morning with your business in mind. Your most productive hours are when your mind is fresh. Work on podcast or other content that resonates with your audience, supply them with information that has value and enhances their trust in you. Celebrate your own small successes by minding your own business and remember it’s not a popularity contest it’s all about your audience.
Key Takeaways:
[3:10] The Kobe interview
[4:00] Sacrifice and choose
[4:20] A common trait of successful entrepreneurs
[5:44] You gotta be hungry
[6:40] Taking things to the limit
[7:23] Celebrate the small successes
[8:30] Fear is an illusion
[10:08] Mind your own ‘business’
[11:17] Mantras and affirmations
[11:44] The Seinfeld example
[12:56] Social comparisons
[14:17] Marketing to earn trust
[15:30] Podcasting to build trust
[18:28] What’s working for Omar
[22:49] The first episodes
[23:50] Cool strategies to make users into subscribers
[28:00] The website is your home
[31:23] The podcast is the trust generator
[33:52] Let’s talk about money
[35:16] An audience is gold in business
[37:25] Be selective with your sponsors
[38:20] Where is the sponsor sweet spot
[41:19] WTF, listen to the perfect read
[43:40] Morning is for production
[46:53] The human connection, event speaking
[47:38] The mindset change
[49:15] An investment in yourself
[50:50] A Dan Sullivan question
[53:40] What has Omar pumped
[56:33] The wrap up
Mentions:
$100 MBA
You gotta be hungry - Les Brown
Webinar Ninja
Productivityist
Buffer
Wistiafest
Entreleadership
America Dream U.
Question: John from the MissionPreneur coaching program asks “What is the fastest way for me to become the authority or celebrity in my niche?”
Mario responds: The are two ways to become the instant authority. One, Get on stage. Two, become a published author.
Key Takeaways:
[1:14] John’s question
[2:14] Two ways to instant authority
[2:26] Instant credibility and authority
[3:04] Self-publishing a book
[3:44] Best sellers on amazon
[4:34] A ghost writer
[5:36] The person on stage is the expert
[6:50] Toastmasters
[7:32] Summary
Mentions:
MissionPreneur.net/coaching
Toastmasters
Mario shares the useful tools he uses to keep him on track with his upcoming projects. Making your goals public is a great way to add some pressure and increase accountability. Make your list of what to do and what not to do then focus on the things that have the most impact.
Key Takeaways:
[:57] Accountability
[2:35] The 12 week year
[3:48] Getting a big wall calendar
[4:29] Mapping out your projects
[5:30] Giving yourself a deadline
[6:52] Coaching is great accountability
[8:43] Take Massive Imperfect Action to Execute
[9:18] Make it public
[9:35] A mentor who resonates with you
[10:03] What not to do
[10:30] Focus on the things that are essential
[11:00] The MissionPreneur podcast example
[13:12] The next step for you
Mentions:
The 12 week year
Podcasters Paradise - John Lee Dumas
Mario discusses his comprehensive podcast launch strategies for success. If you treat your podcast like a hobby people won’t take you seriously. Treat your podcast like part of your business. To start, there are 10 strategies that Mario is using to accomplish the task of dominating new and noteworthy on iTunes. Start with your friends and family, they want you to succeed so they will share your contests and tweet about your podcast. Then move on to people who share your interests and be a guest on their podcast or blog.
Key Takeaways:
[2:17] Creating an event on your personal Facebook profile
[3:37] A cool contest
[6:41] Facebook advertising
[7:25] ReTargeting
[8:26] Create teasers
[8:54] Be a guest on someone else’s podcast
[11:21] Guest Blogging
[11:57] Press Releases - Syndication
[13:20] Leverage your existing audience
[14:53] 80-20 Rule
[15:30] Old School Marketing
Mentions:
Contest Burner
Contest Domination
MissionPreneur Retargeting Podcast
$100 MBA
You must provide value to you clients to build trust and you must deliver on your promises. Beating your product into your customers head will lead to a short lived sale. Back-end sales will improve with your goodwill when you take Massive Imperfect Action.
Key Takeaways:
[1:26] Creating goodwill in the marketplace
[1:45] What is an internet marketer?
[3:45] Deliver massive goodwill
[4:04] Two steps to manufacture trust
[4:54] Results in advance
[6:04] Frank’s Philosophy
[7:24] After the sale
[8:15] Deliver on your promises
[9:23] It might not be the right “buy” time
[11:39] Webinar goodwill
[12:06] Bank of goodwill
[13:54] The soft sell - video with content and pitch at the end
[14:08] Survey siphon
[15:21] Massive Imperfect Action
[16:55] What is this doesn’t work?
[18:12] Being overwhelmed
[18:41] Pick a path
[18:54] Cast a wide net
[19:40] It’s not going to work
[21:12] It’s about know how
[23:41] It’s easier than you think - book
Mentions:
Google Hangouts
Dan Kennedy
Sylvia Boorstein
Question: “What did you do when you were starting out to create a strong mindset to keep you going until you reached success online and what do you do different now if anything to keep on the success path?”
Mario responds: Small successes can motivate you and give you confidence. You need to put something inspirational in your mind everyday and total immersion by way of Life Events is important.
Key Takeaways:
[:58] Brian’s question
[1:28] The concept of self development
[2:00] Immersion through Life Events
[2:21] Mario’s first Youtube videos
[2:44] Everyday consistent inspiration
[3:44] Small successes give you momentum
[4:38] Outside of the box for confidence
Mentions:
MissionPreneur.net
Audible.com
Changing your story and focusing on the positives in your life is invaluable. Don’t protect stories that are hurting you, it’s dangerous. Lift thousands of pounds off of your shoulders and share your story with others. Now is the time to change your story.
Key Takeaways:
[1:19] Mario’s story
[4:08] Immersion in self development
[4:44] Changing the story
[6:47] Focusing on the positives
[7:35] Sharing the story
[9:01] What story can you change?
[10:10] Things to help you grow
[11:36] Protecting your story
Mentions:
Unleash the Power Within
Mario shares his secret weapon of inexpensive retargeting ads via Facebook, Youtube and others. He discusses the real world examples of Amazon and Target to demonstrate how you can look like a rock star brand and get a return on your advertising investment. He created a video crash course on MissionPreneur,net and shares his own best practices and tips to help you win business.
Key Takeaways:
[1:15] How does retargeting work?
[3:28] Examples of retargeting that works
[4:30] Setting up retargeting for your business
[5:21] A video crash course for retargeting
[5:50] Return on your investment
[7:34] Places to retarget
[7:58] Borrow others authority
[9:07] Youtube video remarketing
[10:31] Best practices
[11:03] Banner blindness or ad fatigue
[11:38] Limit your ad time
[12:27] Effective for new product launches too
[13:13] Getting started on Facebook for $5
Mentions:
MissionPreneur.net
Picmonkey
Fiverr.com
MarioBrown.net
Ad Roll
Perfect Audience
Mario and John discuss how a welcome gate on a website can double the amount of e-mail subscriptions sign ups. And how those sign ups can be used to increase webinar attendance. Working hard once and proper follow up techniques can gain long term client loyalty. Then, sleep and diet are important factors in starting John’s day.
Key Takeaways:
[2:08] Amazing contest on MissionPreneur.net
[3:15] Burn this place to the ground
[3:56] How does John embrace fear?
[5:03] The Imposter Syndrome
[7:00] Webinars - important online marketing
[9:13] E-mail/Welcome gate
[12:14] Drive traffic to webinars with e-mail lists
[14:20] The follow up game
[19:16] Only work hard once
[21:27] What health changes create the most energy?
[24:43] Delete the word trying from your vocabulary
[25:36] One year progression would be automating the funnel
[27:16] EOFire.com
Mentions:
Entrepreneur on Fire
MissionPreneur.net/contests
Podcasters Paradise
Create Awesome Online Courses
Raw Food San Diego
The Wild Diet
TheWebinarCourse.com
Mario answers your direct questions. This week Shane Johnston asks “What’s the best and quickest way to build a team? “What are the first two positions you would fill first on the team to grow a business in an automated, evergreen model.
Key Takeaways:
[1:00] Shane’s question
[1:28] Hire from the outside in?
[2:31] No, hire from the inside out
[2:54] A Project Manager
[3:43] Working for Mario
[4:08] What task gives you the most headache?
[5:08] Share and Review MissionPreneur
Mentions:
@askmariobrown on Twitter
Mario describes Massive Imperfect Action and how it propels you towards your mission and your dreams. If you are telling a story about not getting results then you are making excuses. Your product may not be perfect but if you practice massive imperfect action and launch it, you will get productive feedback and people will resonate with you.
Key Takeaways:
[1:03] Massive Imperfect Action
[3:01] Article Marketing
[3:45] Be honest with others and they will resonate with you
[4:25] Creating positive momentum
[6:58] Imperfect Action through webinars
[8:22] Don’t try to be absolutely perfect
[9:20] Mario’s Massive Imperfect Action
[10:48] Who are you letting down by not taking imperfect action?
[11:10] Launching and letting it out
Mentions:
GoToWebinar
Four Hour Workweek
The War of Art
How would your business look like? Mario asked this question of himself and his wife, Maria and now he is asking it of you. His vision is to have a fun, high impact and highly lucrative lifestyle business. How about you? What would your amazing and fulfilling business look like?
Key Takeaways:
[1:37] The last 2-3 years didn’t fit my needs
[3:05] Clarity helps to create your lifestyle business
[4:46] 15-20 questions to help you find your purpose
[6:25] What would an amazing and fulfilling business look like?
[7:11] What can we do to match that vision?
[7:51] The vision - Fun, high impact and highly lucrative
[9:00] The podcast = the vision
[12:07] High end Masterminds
[12:30] Life events
[13:26] Fee based speaking
[14:20] Taking the game to the next level
[15:39] Summary
Mentions:
MissionPrenuer.net
@askmariobrown on Twitter
Mario introduces us to his weekly podcast series. He draws from his 8+ years in online marketing experience for Marketing Monday. Winning Wednesday is a mindset show in which he shares strategies for goal setting, gaining clarity and accountability. Then on Thursday’s Q&A, Mario answers your questions directly. Fearless Friday’s show includes inspirational interviews from guests that have made the most out of their lives. They share their strategies and what works for them.
Key Takeaways:
[1:12] Finding your purpose in life in 3 questions
[2:30] What is the MissionPreneur show
[6:59] A podcast as a delivery method
[8:53] Becoming a master of marketing and mindset strategy
[10:00] Who is Mario Brown?
[13:29] The turning point
[14:25] The purpose of Mario’s life right now
[15:12] Against All Odds
[15:51] How to take action
Mentions:
MissionPreneur Contest