Search Hustle Podcast: Recent Episodes
Search Hustle
Digital Marketing training for business owners, fresh marketing grads, and trained marketers. Our team at Search Hustle has put together our very best material on digital marketing to help you gain a solid foundation for your marketing strategy. These pages will walk you through the process of laying the groundwork for a solid digital marketing approach, that will work for any industry. If you’re ready to take your knowledge further, check out our complete, in-depth course at searchhustle.com.
In this episode, we delve into the world of digital marketing and explore how it has become an integral part of our lives. With the internet dominating our daily routines, from communication to learning, grocery shopping, and transportation, most of our transactions and research now happen online.
We begin by understanding what digital marketing truly means. It is the art of promoting and selling goods or services through various online channels and technological devices. While traditional methods like handing out flyers or sending sales letters still hold some value, the efficiencies offered by digital marketing have transformed the game. Email newsletters, banner ads, and retargeting ads are just a few examples of the vast array of tools available to marketers in the digital realm.
One of the most captivating aspects of digital marketing lies in its ability to leverage data. By gathering and analyzing information, marketers can fuel their strategies and stay ahead in this fast-paced digital landscape. Agility is key to success, as recognizing patterns is no longer enough. Marketers must constantly stay updated with the latest digital techniques and be willing to adapt their approach. Digital campaigns require continuous maintenance and care, including tracking metrics, monitoring performance, and fine-tuning strategies to achieve optimal results.
Throughout this episode, we explore four fundamental principles that underpin successful digital marketing:
- Attract Your Target Audience: Discover the strategies and tactics to effectively draw your desired audience to your digital platforms and engage their interest.
- Engage Your Audience: Learn how to captivate and connect with your audience by creating compelling content, interactive experiences, and meaningful interactions.
- Convert Prospects into Buyers: Explore the techniques that help turn interested prospects into loyal customers, ensuring your digital efforts yield tangible results.
- Retain Buyers for Long-Term Growth: Discover the secrets to nurturing customer relationships and fostering loyalty, enabling sustained growth and repeat business.
Join us in this episode as we unravel the principles of digital marketing, uncovering the strategies and tools that empower businesses to thrive in the ever-evolving digital landscape.
Podcast Sponsor: Carpet Cleaning in Oklahoma City
This episode is a sneak peek of our upcoming audio book. Chapter 3 focuses on the SEO Basics.
Sponsor:
Carpet Cleaning Reno - Whether you need your carpet rescued or your upholstery saved, go with the cleaner that offers complete, convenient cleanings that don't compromise on quality.
In this episode, William goes over why you should claim multiple profiles out there on the web even if you're not currently using them.
Podcast Sponsor
Cheekrest and Cheek Risers - Victor Company brings top-notch innovation to the competitive precision rifle community. We are passionate about our sport and build products you can rely on.
In this episode, William covers Psychographic Targeting and why it's important for your business marketing strategy.
Podcast Sponsors
Dumpster Rental Muskogee - Whittinghill Disposal Service offers superior, competitively priced service for Residential, Commercial, Industrial, Construction and Demolition customers.
In this episode, William talks about the importance of utilizing other peoples audiences.
Podcast Sponsor: Dykon | Precision Blasting | Underwater Blasting
In this episode, William talks about the importance of Content Syndication and things you should ask for in return.
Podcast Sponsor: OMG Custom Neon Sign
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In this episode, William talks about why it's important to be aggressive with your content strategy.
Podcast Sponsor: Lee Plumbing, Heat and Air, and Electrical
Owasso Plumbers | Broken Arrow Plumbers | HVAC Tulsa
In this episode, William talks about segmenting your audience, identifying personas, and matching content.
Podcast Sponsor: Winning Hand Brokerage Firm | Business Broker Tulsa
Winning Hands is your trusted Oklahoma Business Broker backed by more than 40 years of experience in business development for manufacturing, distribution and construction firms.
Live Chat and Chatbots can be essential to essential in turning your leads into sales. In this episode, William explains the importance of testing these features on your website.
Podcast Sponsor:
Glenpool Roofing Company | On-Deck Roofing
Sapulpa Commercial Roofing | Native Roofing
You are winning in organic search. You are winning in advertising. Your customer service is terrible.
No matter how much traffic your business gets online, a bad customer experience can destroy your SEO. In this episode, William Nozak talks about the need to improve your customer service.
Podcast Sponsor: Dream Charters
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Local SEO has become a vital part of service-based and brick-and-mortar businesses. If you are a local business, being intentional about your local SEO can help more customers find you, which can create a waterfall effect of increased traffic, leads and sales.
Podcast Sponsor: Nozak Consulting | Tulsa SEO
We are an SEO business that is made up of entrepreneurs and change makers who handle both on page SEO and off page SEO as well as Web Development, Graphic Design, and world-class copywriting.
In this episode, William shares on why it is vital to repurpose your content in many forms.
Podcast Sponsor: Joule Technologies
Whether you're looking for in-circuit test fixtures or functional test fixtures, Joule applies standard design and manufacturing processes to ensure that you’ll get what you asked for.
Our team has trained with the best names in the SEO industry.
As certified SEO professionals, everything we do is founded on a deep understanding of present-day SEO techniques. With Yoast and Ahrefs certifications, along with staying fully up to date with all new search guidelines and algorithms, we’ve got Local SEO for your business covered.
With a genuine passion for our work and a results-driven team, you can trust us to deliver the very best internet marketing strategies to help you get the attention you deserve.
Podcast Sponsor: On Call Services and Rentals
Whether you're looking for Dumpster Rental in Tulsa or a Portable Restroom Rental, On Call Services and Rentals will take care of what you need most from start to finish on every job.
In this episode, William talks about the top questions people ask of SEO companies.
Our team has trained with the best names in the SEO industry.
As certified SEO professionals, everything we do is founded on a deep understanding of present-day SEO techniques. With Yoast and Ahrefs certifications, along with staying fully up to date with all new search guidelines and algorithms, we’ve got Local SEO for your business covered.
With a genuine passion for our work and a results-driven team, you can trust us to deliver the very best internet marketing strategies to help you get the attention you deserve.
Podcast Sponsor:
Tulsa Plumbing and Remodeling |Co-owned by Danny and Kelsey Dunlop, Tulsa Plumbing and Remodeling is the most customer-focused plumbing company you will find in Oklahoma.
In this episode, William discusses tips on how to optimize your Title and Description Tags.
Digital Marketing training for business owners, fresh marketing grads, and trained marketers. Have you spent multiple years and a significant amount of money getting an undergraduate and Master’s degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to optimize your rankings in today’s digital landscape? Look no further. Search Hustle is the answer you need.
🎓 Course: https://searchhustle.com
Podcast Sponsors:
Sublimated jerseys are the uniform of the future. This relatively new method is a popular way of printing high-quality images on a range of fabrics and items. Jerseys that are sublimated can be used for years and years, and the printing results in a full-color, near-permanent image that will not peel, crack, or wash away.
In this episode, William discusses tips on how to optimize your rankings in Google Search.
Digital Marketing training for business owners, fresh marketing grads, and trained marketers. Have you spent multiple years and a significant amount of money getting an undergraduate and Master’s degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to optimize your rankings in today’s digital landscape? Look no further. Search Hustle is the answer you need.
🎓 Course: https://searchhustle.com
Podcast Sponsors:
Property Management in San Antonio - As a San Antonio property management company, Red Wagon prepares your property and finds tenants. We handle maintenance issues and legal matters. Owners have access to their portfolio information online through a portal in our system. Our houses have a low vacancy rate and spend little time on the market between tenants. We also offer competitive rates from our third-party vendors. We respond quickly to tenant requests and offer 24/7 maintenance requests.
In this episode, William breaks down some actionable tips to help you improve your website's traffic.
Podcast Sponsors:
Used CNC Machinery - Whether you’re looking for used CNC equipment or used plastics equipment, KD Capital can help you locate and purchase the exact product you want.
Guess what! Your landing page needs to be optimized! In this video, William shares some tips on how to properly optimize your landing page.
Have you spent multiple years and a significant amount of money getting an undergraduate and Master’s degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to become a successful marketer in today’s digital landscape? Look no further. Search Hustle is the answer you need.
Podcast Sponsors:
Dumpster Rental Tulsa | A to B Hauling dumpsters can handle all sorts of debris or junk from any project.
When running a business, you tend to rely on many generic software's. There comes a time though when you may be looking into creating a custom software to manage your business. In this episode, we pull back the curtain and bring in our Software Developer Ken to give us his insight on when is the right time to hire a software developer.
Whether you have a new or established website, getting found online can seem like a complicated task. The truth is, there are foundational Local SEO principles that need to be executed correctly and there are many changes made to search principles over the course of any year. Starting in the right way and maintaining that focus is crucial if you want your business to be found online.
Learn how to take control of your digital footprint and leverage the power of search to grow your business at www.searchhustle.com.
Podcast Sponsors.
Fire and Water Restoration - DASON Fire & Water Restoration has the equipment and labor to safely remove any sized debris removal project.
Ticket to Work Program - Brian Waddell, the founder of Employment Resources, Inc. believes that all people with disabilities should live and work through customized competitive employment and through community supports.
Advanced On Page SEO Tips. This lecture is taken from our Digital Marketing Training Course. For more information, visit SearchHustle.com
Why is On-Page SEO Important?
7 On-Page SEO Tips
Perform an SEO Audit
Create Optimized Pages
Term Frequency-Inverse Document Frequency
Synonyms of Keywords
Create Long-Form Content
Page Segmentation
Voice Search
Digital Marketing training for business owners, fresh marketing grads, and trained marketers. Have you spent multiple years and a significant amount of money getting an undergraduate and Master’s degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to become a successful marketer in today’s digital landscape? Look no further. Search Hustle is the answer you need.
Podcast Sponsors.
Circuit Test Fixtures - Joule Technologies is a designer and manufacturer of custom test equipment for the electronics manufacturing industry. We also do low volume contract assembly and distribute consumable parts for the test of electronic assemblies.
Plastic Surgery in Tulsa | Facelift Tulsa - Tulsa Plastic Surgery offers a comprehensive service for facial, breast and body rejuvenation treatments from full-service cosmetic and reconstructive surgical procedures to the latest non-surgical treatments. Tulsa Plastic Surgery strives to achieve the most beautiful and natural results in a safe, comfortable and supportive environment.
What is an Advanced SEO Checklist? This episode is a lecture taken from our Digital Marketing Training program. For more information, visit SearchHustle.com
Find Macro Topics
Use Third Party Tools
Embrace LSI
Optimize for Voice Search
Optimize for Featured Snippets
Optimize Existing Content
Outrank Competitors by Using Skyscraper Techniques
Use SEO for YouTube Content
Link to Micro Influencers
Customize Your 404 Page
Improve Security
Digital Marketing training for business owners, fresh marketing grads, and trained marketers. Have you spent multiple years and a significant amount of money getting an undergraduate and Master’s degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to become a successful marketer in today’s digital landscape?
The Search Hustle Team answers some questions that came up during a recent lecture at Oral Roberts University.
William answers some questions from ORU Students.
Join the Marketing Hustle with Search Hustle! Free Digital Marketing Training!
As the founder of Search Hustle, I spent seven years getting an undergraduate and Master’s degree in marketing, then trained myself to become a successful marketer in today’s ever changing, fast-paced digital space.
For FREE Digital Marketing Training, join Search Hustle! Search Hustle is FREE until January 1st.
https://searchhustle.com/beta-group/
Join us for BOOK CLUB! Our team at Search Hustle meets every week to plan, strategize, and learn. Join us as we dive into the boo "The Next CMO" by Peter Mahoney, Schott Todaro, and Dan Faulkner.
Podcast Sponsors:
Custom Test Equipment for the Electronics Manufacturing Industry
Join us for BOOK CLUB! Our team at Search Hustle meets every week to plan, strategize, and learn. Join us as we dive into the boo "The Next CMO" by Peter Mahoney, Schott Todaro, and Dan Faulkner.
Podcast Sponsors:
Disability Employment Services Ticket to Work Program
Join us for BOOK CLUB! Our team at Search Hustle meets every week to plan, strategize, and learn. Join us as we dive into the boo "The Next CMO by Peter Mahoney, Schott Todaro, and Dan Faulkner.
Podcast Sponsors:
Dentist in Glenpool - At Glenpool Dentistry, we strive to offer our patients the very best levels of care and comfort during their time with us.
Tulsa Roofing - Voted one of the best roofers in Tulsa, we strive to put the highest quality of product and craftsmanship into every home or business for our customers.
This week our staff received a panic phone call from a local business. Their Facebook ads all the sudden stopped working!!! In this episode, we pull back the curtain and explain the steps we took as a team to solve this problem. Digital Marketing isn't easy. If you're in need of Digital Marketing Training, visit our website at https://searchhustle.com/
Podcast Sponsor:
Westminster Dentist - If you are looking for a dental office in Westminster that provides excellent dental care for the whole family in a relaxed, professional environment, visit us here at Monarch Family Dental whether you want to replace your current dentist, just moved to the Westminster area, or haven’t visited a dentist in the past, we would love to have you join us here at Monarch Family Dental.
This audio is taken from a video series of teaching we provide for our clients. Having a Google My Business is one of the most important things you need to have correctly set up if you are a local business.
Podcast Sponsors | Aging Solutions | Infused Recipes
This audio is taken from a video series of teaching we provide for our clients. Having a Google My Business is one of the most important things you need to have correctly set up if you are a local business.
Are you searching for the following?
- Pool Builders Near Me or Texas Pool Builders
Then check out one of our clients and see what they can do for you!
This audio is taken from a video series of teaching we provide for our clients. Having a Google My Business is one of the most important things you need to have correctly set up if you are a local business.
Looking for Physical Therapy in Tulsa or a Business Broker?
Turning the Flywheel is a book by Jim Collins that shares insights on the flywheel principle. How does your flywheel turn?
Done For You Online Training Courses
Want our team to help you create a successful online course? If you do, then our online course creation services may just be what you need.
Our experienced team of videographers and course creators have helped small business owners, corporations, and government agencies create and sell online courses in all kinds of niches to help them add online education functionality to their organization, generating millions in revenue
Podcast Sponsors: Sanitation Services | Chimney Sweeping | Jenks Restaurants
Our team believes that video is one of the best forms of communication available today. Within the last 10 years, we’ve seen video become a major part of communication on every platform imaginable.
Google’s noticed too. Google now takes video content into serious consideration when ranking a page for a specific keyword or keyword phrase.
Nozak Consulting can help you build the video content you need to not only engage more customers on their preferred medium, but also to gain ground within search results for your business’s website.
When you add video content to your website and social media channels you capture more attention, and more traffic that could convert into customers.
Podcast Sponsors
Business Consulting | Oxi Fresh | Landscaping in Monterey | Shaved Ice Online Training | Best Carpet Cleaning
Drew Morgan of Technology Solutions interviews William Nozak about Local SEO and CI Reports and how it can help you identify how to be successful with your SEO Strategy. At Nozak Consulting, we do a competitive analysis report of those that exist in the space (incumbents), we then research your digital footprint. Through this analysis we identify content gaps, cracks in the SERPS, and a digital marketing strategy that is attainable for the client-web presence. We excel at: Web development, content writing, PPC management, Search engine optimization (local, regional, national), reputation management, social media management, video marketing, Audio marketing, Online training seminars, Logo & graphic design, and more. We partner with others to provide a more robust service offering in the following spaces: IT, PHP, & dashboarding. Increase your invoicing & cashflow with add-on digital marketing offerings and give your agency an advantage over the competition with client specific SEO services from our full-service SEO team.
Today Podcast Sponsors are Wedding Gifts | Stafford Springs Insurance | Newport Arkansas Insurance
Check us out on Youtube!
There are many different reason Google values a website. One of the major ranking factors is video. Video SEO or VSEO not only helps you be found in video search, but also if you embed the video into your website, it can help you rank better in search engines. You can also utilize the audio of your video and create a podcast with it. Multiple rich media signal will give your website authority in the search engines. s. We want to help you build a business not just make a quick sale. We’re in it with you for the long haul, and our content marketing strategy reflects this.
Podcast Sponsor: If you are looking for digital marketing for plumbing and hvac companies... this is your guy!
How to Get Found on Google | Marketing Strategies for Small Business in 2020 Business Owners Guide to Get Found Online! How Do I Get My Website On Google? How Do I Get My Website Noticed? How Do I Get My Website On The Internet? How Do I Get My Website Secure? How Do I Get My Website To Show Up In Google Search? How Do I Get My Website To Rank Higher On Google? We answer the question: How To Get Found On Google
🎓 Blog: https://nozakconsulting.com/blog/
🚀Hire us: https://nozakconsulting.com/services/
seo #seoconsulting
👍 FOLLOW US
Website: https://nozakconsulting.com/
Facebook: https://www.facebook.com/nozakconsulting
Twitter: https://twitter.com/nozakconsulting
Podcast Sponsor: Kids Against Hunger and Honda Repair Specialist
Small business marketing is complex. You need to make sure you are visible in all these areas if you are going to win in 2020! Traditional marketing is becoming less and less effective every day; as a forward-thinking business owner, you know there has to be a better way. Good content marketing is the difference between marketing that converts and the other informational garbage you get from businesses trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable or even readable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day. What if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it? What if they anticipated it and shared it with their peers? This is the kind of content marketing pieces that Nozak Consulting strives to make for our clients. We want to help you build a business not just make a quick sale. We’re in it with you for the long haul, and our content marketing strategy reflects this.
👍 FOLLOW US
Website: https://nozakconsulting.com/
Facebook: https://www.facebook.com/nozakconsulting
Twitter: https://twitter.com/nozakconsulting
Podcast Sponsor: Tires Tulsa and Asphalt Paving in Monterey Peninsula
At Nozak Consulting, we do a competitive analysis report of those that exist in the space (incumbents), we then research your digital footprint. Through this analysis we identify content gaps, cracks in the SERPS, and a digital marketing strategy that is attainable for the client-web presence. We excel at: Web development, content writing, PPC management, Search engine optimization (local, regional, national), reputation management, social media management, video marketing, Audio marketing, Online training seminars, Logo & graphic design, and more. We partner with others to provide a more robust service offering in the following spaces: IT, PHP, & dashboarding. Increase your invoicing & cashflow with add-on digital marketing offerings and give your agency an advantage over the competition with client specific SEO services from our full-service SEO team
Podcast Sponsor: Tulsa Photographer
🎓 Blog: https://nozakconsulting.com/blog/ 🚀Hire us: https://nozakconsulting.com/services/
Watch us on Youtube! https://www.youtube.com/watch?v=XI2czRvkADQ
Are you new to SEO and want to rank #1 on google this upcoming year? Here are some SEO strategies for websites that will boost your rankings! SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic the last from search engines like Google, Bing and Yahoo. As a business owner, or website developer, it is your job to make it easy for search engines to understand what your page is about and show Google and other search engines that your website is worth ranking. In this video, William shows us the world of search engine optimization and some SEO strategies for websites that will boost your rankings!
We also like to promote our clients at Nozak Consulting. This week we have Plumber Marketing Expert and Insurance in Richmond Hill. Check these guys out if they are in a space that works for you!
🎓 Blog: https://nozakconsulting.com/blog/ 🚀Hire us: https://nozakconsulting.com/services/ 👍 FOLLOW US Website: https://nozakconsulting.com/ Facebook: https://www.facebook.com/nozakconsult... Twitter: https://twitter.com/nozakconsulting Instagram: https://www.instagram.com/nozakconsul... LinkedIn: https://www.linkedin.com/company/noza...
This episode is take from one of our Youtube videos. You can check it out here YOUTUBE
Marketing automation benefits for small business owners If you’re new to the world of marketing or just getting your small business started, you may or may not be familiar with the term “marketing automation.” You might also be put off by the term — it sounds complicated and perhaps a tad too technical — and assume that your business does not need marketing automation. You may even think: “It’s only for larger enterprises with lots of money to spend, right?” In reality, though, marketing automation is actually a straightforward concept that can be used by businesses of all sizes. It simply involves using software to engage with prospects and customers automatically. That’s it. In some ways, the concept is ironic. After all, you’re using a computer program to help your business forge a more genuine, more intuitive, and more personalized relationship with your customers. At the end of the day, though, the benefits of marketing automation speak for themselves.
Also, we'd like to feature one of our clients. Eagle HotShot is one of the best HotShot Trucking Services in Oklahoma. Also if you're in the market for Hot Tubs in Sherman Texas, these guys are the best!
🎓 Blog: https://nozakconsulting.com/blog/ 🚀Hire us: https://nozakconsulting.com/services/ 👍 FOLLOW US Website: https://nozakconsulting.com/ Facebook: https://www.facebook.com/nozakconsult... Twitter: https://twitter.com/nozakconsulting Instagram: https://www.instagram.com/nozakconsul... LinkedIn: https://www.linkedin.com/company/noza...
Owning a small business is difficult. Many times, the first business plan doesn't go very well. That's why it's important to not be "married" to one idea. Start with "Version 1" of your company, evaluate, and launch "Version 2." Then guess what, you'll probably have to Launch "Version 3" and so on! Once you get to "Version 38" you may almost be where you want to be... almost.
In this episode, William Nozak uses an example of his own business and how he has continued to grow with strategy and innovation. We hope this helps and encourages you, and we'd love to partner with you as well! Contact William@NozakConsulting.com for your digital marketing plan.
Property Management in San Antonio | Texoma Pools and Spa | Marketing for Insurance Agents | Thermography Oklahoma
In this episode we finish out the series on 13 marketing strategies for Small Businesses in 2019. We hope this has been helpful to you and if you'd like a free consultation, feel free to give us a call!
At Nozak Consulting, we love to promote our clients. Here are a few of them. If any of these sound helpful to you, feel free to click the link.
Tulsa Towing | Texoma Pool and Spa | Hot Shot Towing | Weighted Blankets | Tulsa Bagpiper
Tulsa Dentist | Tulsa Collision Repair | Tulsa Eye Glasses | Tulsa Carpet Cleaning
Is email marketing still a thing? Well believe it or not... it actually is. One of the best ways to get content in front of people, is to get it to people who actually want it. Email is the best way to do that. Building an email list is key to your long term marketing strategy!
You can't get around it... you are still going to want to pay Google, Facebook, etc... to get your ad in front of people. It's definitely a short term gain to get a big boost and there are key to doing it correctly so you don't just waste your money.
At Nozak Consulting, we love to promote our clients. Here are a few of them. If any of these sound helpful to you, feel free to click the link.
California Paving and Excavating | Custom Sports Jerseys | Chaplain Services | Oklahoma Lighting
Tulsa Dentist | Dental Lab | Dumpster Rental | RV Repair Oklahoma | Tulsa Mini Storage
13 Marketing Strategies for Small Business Series - Part 2 Creating a Website and Creating Quality Content
Posting content weekly is key for branding and with Google My Business, it helps push you up in the search. This strategy is pretty time intensive, but there are some ways to utilize your time wisely and maximize your social media posting output.
At Nozak Consulting, we like to promote our clients. If you're looking for any of these services, feel free to click on the link:
Bookkeeping and CFO Services | Small Business Computer Solutions | Tech Solutions MSP
Tulsa Photographer | Thermography OKC | San Antonio Property Management
13 Marketing Strategies for Small Business Series - Part 2 Creating a Website and Creating Quality Content
Obviously a great marketing strategy is getting a solid website build for your website, yet you also need quality content on the site! Creating quality content is the only way to get the robots on google to actually see the value you are offering.
This podcast is sponsored by some awesome plumbing companies. If you're looking for a plumbing company near you, check these guys out!
Austin Plumber | Pittsburgh Plumber | Lorton Plumber | Chatsworth Plumber
13 Marketing Strategies for Small Business Series - G Suite
We talk about G Suite and How you can utilize it for your business. G Suite is a good tool to keep everything running smoothly for your company and can be utilized to keep your momentum!
This Podcast is Sponsored by some awesome plumbing companies. If you're looking for a plumbing company near you, check out any of these guys!
Tulsa Plumber |Tulsa HVAC |Marietta Plumber | OKC HVAC
We cover Content marketing rules & best practices for the web. We talk about authority, readability, length, writing styles, uniqueness, evergreen strategies & iteration.
This podcast is brought to you by Tulsa Mini Storage Units.
This lecture is a little hard to hear over the HVAC system, even still, it’s packed full of great information about how to DIY your SEO. This conversation covers a lot of topics about SEO. Keyword research, customer profile, NAPWC, all this and more. Shameless plug: Need a Private Label SEO or a reseller program?
Talking digital marketing to the Marketing Society at Oral Roberts University. We talk about the 4Ps of the Marketing Mix, The Chasm, Buyer Profile, Porter's 5 Forces. We focus heavily on Promotion via Digital Marketing. Check out our SEO Dictionary.
We talk about the frequently asked question of Search Engine Optimization (SEO). The better you understand the language, the easier it is to navigate the massive amounts of information and conflicting perspectives.
This SEO knowledge was brought to you by our Tulsa Metro RV repair Friends.
We analyze the tools, the articles, and the leaders in regard to what off page SEO is. A little bit about how we do our off page SEO service for our clients.
This episode was brought to you by:
The Best Dental Arts Studio in the Midwest!
We talk about triggers, events, variables, tags, Google Analytics - but mostly about Google Tag Manager and why/how we use our tag manager. This talk is a little technical and you should have some baseline knowledge about tag manager to give true value out of this audio. Have other questions? Want to track every action on your website? Here is where you start!
Contact Our Digital Marketing Agency
The episode is about SEO planning before the website is built. There are things that must be considered before the project is undertaken. The planning includes understanding the client through on-boarding documentation, and a competitive intelligence report.
This episode is brought to you by:
Wooten Plumbing
Wortman Central Air
The Clog Dawg Plumbing
Taggard Plumbing, LLC
TMZ Plumbing, Inc.
William speaks at Oral Roberts University in the Digital Marketing Class about blogging. Learn from Digital Marketers and content writers what the tips and tricks are to create winning content for Search Engine Results Pages (SERPs). Learn more about our digital marketing partnerships.
Blogging for small businesses. We teach the ORU digital marketing class what goes into a successful blog for a small business. Addressing the components of a successful business blog. Tulsa Digital Marketing Agency.
William Nozak of Nozak Consulting & Ryan Redding from DP Marketing talk about the changing trends of 2019 in regard to search and optimization.
I talk to the class about my journey as a musician, franchisee, educator, and then owner of Harper's Hut & Nozak Consulting. We talk about the changed landscape of Digital Marketing.
Jim Moss Co-founder of City Church, and founder of 320 Coach & 320 Media. - Leading self & leading others. He explains importance of a routine, discipline, calendaring, commitments, Personal growth, and crucial conversations. Learning straight from an executive coach.
We talk about the Google My Business Signals and how they are changing the local ranking landscape. We talk about ranking factors and how to optimize your GMB page. Search Engine Journal's post about all the things you should do to improve your map positioning and features.
Check out our SEO Dictionary
Our research on the SEO front
We are talking with Ryan Redding of DP Marketing about the customer profile. Three lenses or three filters to view customers through. Demographic profile, psycho-graphic, & needs-benefit. Always thinking about the client and the client's client. Product fit. What pain point or value proposition does your company have?
We talk about conversion funnels with Ryan Redding of DP Marketing. Awareness, interest, preference, & conversion. We talk billboards, conversion funnels, optimizing ratios, personal referral, websites, social media, direct mail, and other conversion points.
We have a complete guide over the differences between Wix & WordPress. Here is the head-to-head guide for someone trying to figure out which CMS is right for you or your team. WordPress vs. Wix.
DR is an AHREFS metric that helps us understand how competitive our URLs are. Talking about off page seo techniques, on page signals, UX improvement, content creation, and technical SEO.
Without off page SEO there is no authority - no matter how great your content is it is very hard to rank in Google SERPs without authority. Link building around high quality content from your blog. Using AHREFS, Screaming Frog and other tools for off page techniques. Do you have a tool you use that you would love to talk about on our podcast? william@nozakconsulting.com
Search Engine Optimization Strategists
IDA Tulsa
Calhoun DDS
This information is specific to dentist & dental clients. A lot of these techniques can be used across many industries. SEO & Web Development SEO. Site strength takes time, content creation takes time, and presenting the perfect value add to potential dental clients. Tips for freelancers.
Tulsa Dental Lab
South Tulsa Dentist
Dental SEO Strategists
William Nozak interviews Robert Sutton COO of Technology Solutions about IT philosophies. IT debt, what it is and how it is negatively effecting SMBs & enterprises. What happens when you ignore your IT, security & servers.
Techsolutions
Storage and how it is a bottleneck for SMBs & enterprise efficiency. Nozak Consulting talks with Technology Solutions about all things IT. Nible, HP3 Par, modern systems, system architecture.
Troy Robinson talks to us about his creative process. Top three things he considers when creating a brand: Intonation, Timbre, Listening. Local versus national brand building. He tells us the gist of his client process. SEO/Web Devopment
Dave & William reminisce about the past 40 projects. We talk about our favorite projects from the last year. We talk from SEO to Web Development and which we remember the most
Prestige Roofing
Precision Optical
Nozak Consulting
Harper's Hut
Business Broker
Aged infastructure and its cost on SMBs and enterprises. Robert Sutton and Kevin Shoemaker talk about the IT Black Budget - the cost of aging infastructure. Technology Solutions. Visit us to be on our podcast. Nozak Consulting
Product quality is the George Dakil Song of success. George talks about his products like it means everything. Clearly he has grown his business off of being the best at his profession. George has spent 30 years in the industry. Has a single location eyeglass store that has owned his own business since February of 1994.
We had the privledge of interviewing Rusty Gunn of Church That Matters - Running a successful non-profit. Church That Matters. Want us to interview your CEO, COO, Marketing Manager? Contact us at Nozak Consulting. Rusty tells us about systems, dymanics, and organization. This episode was sponsored by IDA.
William interviews Dusty Hope about growing a viral podcast. His Christian ranting podcast has no marketing, but has hundreds of downloads everytime he hits publish. This podcast is on the edge of virality. We ask him some things about his podcast techniques. Nozak Consulting - Web Development/SEO Analysists
Dusty started a business, grew it, changed partners, and eventually sold the business. I talk to him about the process of jumping into small business in USA. Podcast sponsor. Texoma
External Links coming to your site and external links leaving your site. How we need a mix between inbound and out bound links. Additionally, a mix of links from our site linking to other sites providing juice (do follow) and those not passing link juice (rel no follow). Crawlers will follow all the links on your pages that you will let them! So make sure you know how to control your link juice! This weeks podcast is sponsored by Texoma County Pools.
William interviews the Lead Web Developer for Nozak Consulting about the UX (user Experience) from an SEO perspective. Headers, body text, Google bot as a user, images & other, & internal linking.
In this interview we talk about how Dan runs a successful nonprofit (Parish Network), how/why he does it, what he has learned from Nozak Consulting about web/SEO. Dan talks about marketing, social media, & mission.
We interview Kevin Shoemaker CEO, and Robert Sutton COO of Technology Solutions. We learn about IT, security, and why SMB's and enterprises need these services.
We interview one of our earliest clients Tulsa Stained Glass. Richard Bohm talks about 40 years in business. Ranks for 1,500 keywords!
SEO Bootcamp
We talk about where content writing use to be and how it has changed. Turns out Google Algorythms are making shallow content dang nea worthless. Stay ahead of the curve with your content strategy.
SEO Bootcamp - We fly someone from our team out to you and teach your team how to run your business through the lenses of Search Engine Optimization.
Learn WordPress
This weeks business podcast sponsor: Texoma County Pools & Spas
SEO Outsourcing - Should you outsource to India?
What can go wrong. Why you should use an agency that is located in the US. BEWARE!
This podcast was sponsored by Technology Solutions
SEO Bootcamp
In this audio we explain the areas that must be explored in order to understand your businesses SEO landscape.
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Competitors
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Our company
3. SEO Copywriting
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Technical SEO
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Put it in play
SEO Bootcamp (r)
We talk about Tag manager, child themes, script consolidation, analytics, tacking, tags, search console. We also talk in depth on some JSON-LD markup. This one is a little technical.
SEO & Tracking
In part three we talk about actually building a website in WordPress. Long Form pages, short form posts, cornerstone pages, keywords, meta data, & more.
WordPress Web Developer
This episode is about keyword research, site structure, head terms, long tail keywords, tools, nd other resources that making your own website easier.
Web Development/SEO
Learn about WordPress, hosting, SSL, plugins, Themes, and more - we know you want to DIY your website, so here are some clues and resources on how to do it.
Web Development
We talk about WordPress for your CMS, plugins, site speed, load speeds, images sizes, funnels, using third party resources, SSLs, tracking, child themes, scripts, tag manager, and as many things WordPress as we can cover
Nozak Consulting
Why Create A Website in WordPress | Benefits, Plugins, Themes, and more. | We give you some developer information, plugin information, theme information, and why it is imperative to build your site in WordPress. Yes there are great alternatives, but right now, WordPress is a great one-size-fits-all CMS, with massive customizability.
Website: Nozak Consulting
YouTube
We talk about what value a business Facebook brings. We explain necessity of the Business Facebook page because of the reviews, signals, map, SERP additions and the advantage!
Facebook: https://www.facebook.com/Nozakconsulting/ Website: https://nozakconsulting.com
YouTube: https://www.youtube.com/channel/UCSMQiT8JjjAsjvmBH-Pal5Q/videos?view_as=subscriber
This episode covers the basics of SEO Part 2, while prodiving several resources we use at our agency, daily. This 10-minute Toolbox is designed to help small business owners and marketing directors. Find us at Local SEO/Web Dev Facebook
This episode covers the basics of SEO, while prodiving several resources we use at our agency, daily. This 10-minute Toolbox is designed to help small business owners and marketing directors. Find us at Local SEO/Web Dev Facebook