The Videocraft Show Presented by Video Husky

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Want to make your home studio setup look like a Hollywood production? Then, this episode of The Videocraft Show Presented By Video Husky is for you!

Kevin Shen is the founder of Dream Studio Course, a step-by-step course teaching video creators about the principles of home studio design. Kevin offers Dream Studio Course in three different formats - a self-directed course, 1-on-1 coaching, as well as a cohort-based program, which has proven to be most popular among his customers.

Kevin has more than a decade of experience under his belt as a creator. From mental health to his knowledge around video production, he’s covered a wide range of topics on his channel which has amassed up to 30,000 subscribers.

In this final episode of The Videocraft Show Presented By Video Husky, Kevin and host Jon Santiago discuss:

How listening to his audience on YouTube spawned the business idea for Dream Studio Course.
The common constraints that stop most creators from building their own dream studios.
What you can expect from Kevin’s program if you decide to sign up…

And much more!

Relevant Links

Dream Studio Course
Kevin Shen on YouTube
Kevin Shen on Twitter
Kevin Shen on Instagram

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer/Editor: Gio Fernandez
Graphics: Paolo Lopez

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Stumped for ideas around how to build a business model for yourself as a creator? In this episode of The Videocraft Show Presented By Video Husky, this conversation may help you sp

Simon Owens is a long-time journalist, marketer, and PR professional who’s built an audience for himself covering the creator economy. His industry newsletter reaches over 5,000 subscribers and his podcast generates roughly 1,000 downloads per episode.

In this edition of The Videocraft Show Presented By Video Husky, Jon chats with Simon about a host of subjects around his business model as a creator including:

What he charged for consulting services.
How he partnered with the University of Oregon to launch an online course.
How he sells ads on his podcast and newsletter.

And so much more!

Relevant Links

Simon Owens' Newsletter
The Business of Content Podcast
Simon Owens on Twitter
When should a creator throw in the towel?

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer/Editor: Gio Fernandez
Graphics: Paolo Lopez

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How do you become the kind of creator that brands trust with a steady paycheck? With more than 10 years of experience in both public relations and influencer marketing, this week’s guest on The Videocraft Show Presented By Video Husky can offer some guidance.

Kristyn Snell is the founder of ModernSpeak, a global creator management agency based in Alberta, Canada. They represent and manage brand deals for more than a dozen creators specializing in lifestyle and travel content (including Lizzie Peirce, who appeared on episode 49 of the show).

Before ModernSpeak, Kristyn served as an account manager for a boutique PR firm representing clients in the hospitality industry. She later went on to cut her teeth as a media specialist for tourism boards like Tourism Calgary and Travel Alberta.

In this episode, Jon Santiago connects with Kristyn to discuss:

The inner-workings of how ModernSpeak empowers creators to earn a living from their content.
How creators should approach negotiations in terms of pay and in-kind agreements with companies.
Her recommendations for creators hoping to earn repeat business from brands.

And much more…

Relevant Links

MODERNSPEAK’S Website
Setting Boundaries as a creator with LIzzie Peirce (Episode 49 of The Videocraft Show)
MODERNSPEAK on Instagram
Email Kristyn!

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer/Editor: Gio Fernandez
Graphics: Paolo Lopez

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We talk a lot about the importance of revenue diversification for video creators on this show. Beyond brand deals, selling merch, or creating your own physical or digital products, another source of income for creators is memberships.

In this week’s episode, we talk with someone who can help you jumpstart your own.

Jen Matichuk oversees strategic partnerships at Memberful, a software platform that empowers creators to sell memberships to their audiences. It was founded in 2013 and was acquired by Patreon five years later.

In her role at Memberful, Jen educates and assists creators on how to best grow their businesses using the platform. She brings a wealth of experience to her role, having previously spearheaded the Mythical Society, a membership program launched by long-time creators Rhett and Link.

In this episode of The Videocraft Show Presented By Video Husky, Jen talks with Jon about all things memberships. You will learn:

The differences between Memberful and its parent company, Patreon.
Where a creator should start if they’d like to launch their own membership program.
How to design a membership program that your audience will want and purchase.

And so much more!

Relevant Links

Memberful website
Jen Matichuk on Instagram
Jen Matichuk on Twitter
Jen Matichuk on YouTube
Jen Matichuk's personal website
Rhett & Link on YouTube
Good Mythical Morning on YouTube
The Mythical Society website

Chapters

(00:00) Intro
(03:38) Start of Conversation with Jen
(04:32) Lessons she learned playing Hockey
(06:22) Importance of teamwork
(11:33) Jen’s background in film
(12:46) Working with Rhett and Link
(15:41) Main revenue streams for Rhett and Link
(18:02) Reason behind the growth of Good Mythical Morning
(20:22) Takeaways from working with Rhett and Link
(22:04) Improving content by reviewing previous projects and analytics
(23:39) What should creators pay attention to
(27:11) Listening to your audience
(28:53) Working with Memberful
(30:57) Building Mythical Society
(34:43) Starting your own Membership
(37:22) What hinders creators in starting their own membership program
(41:07) Pricing your membership program
(46:28) How to tell your audience that you’re increasing the price of your membership
(52:43) Difference between Owned and Rented
(56:09) Benefits of having your own line of communication to your audience
(1:00:52) Future of Membership programs
(1:07:48) Where to follow Jen

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer/Editor: Gio Fernandez
Graphics: Paolo Lopez

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There are many ways to make a living as a YouTuber. One way is through brand deals and sponsorships.

But what should you charge? Who should you contact? And what differentiates a good brand deal from a bad one?

These are questions we answer with this week’s guest on The Videocraft Show Presented By Video Husky. Apple Crider is the co-founder of Creators Agency, a talent management company that at the moment focuses primarily on helping creators land lucrative brand deals.

Creators Agency represents some of the biggest creators in the personal finance space including Graham Stephan, Meet Kevin, and Erica Kuhlberg (who happens to also be one of the agency’s co-founders). They’ve helped these creators and others negotiate and sign sponsorships with companies such as FTX, Notion, and Adobe.

In this episode, you will learn:

How to source opportunities for brand sponsorships.
The art and science behind pricing your content for sponsors.
How to craft a value proposition in your pitch to brands.

And so much more…

Relevant Links

Creators Agency
Creators Agency on Instagram
Apple Crider on TikTok
Apple Crider on YouTube
Apple Crider on Instagram
Adam Grant - Give and Take
How to Create Your Own Real-World MBA II - Tim Ferriss
Rich Dad Poor Dad - Robert Kiyosaki

Chapters

(00:00) Intro
(03:02) Start of conversation with Apple
(04:22) Early childhood
(07:39) Beginning of his career in the Creator space
(09:50) Leading with value
(11:59) Mindset of the younger generation
(13:34) Origins of Creators Agency
(17:38) Give and Take Mindset
(22:51) History of Apple’s entrepreneurship
(26:10) Frameworks to help Creators grow
(32:54) Finding the right people to take over your YouTube channels
(34:11) Principles in growing any social platform
(36:41) Reaching out to collaborate with other people
(44:11) What to look for when partnering with Content Creators
(51:52) Finding who to pitch in companies
(53:49) Why creators need to share information about brand deals with each other
(59:07) What should creators look for when hiring a decision maker
(1:01:24) Pricing your services as a creator
(1:08:59) Why influencer marketing is valuable for brands
(1:12:25) When to say no to a brand deal
(1:17:31) Where to follow Apple

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer/Editor: Gio Fernandez
Graphics: Paolo Lopez

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There are many ways to make a living as a YouTuber. One way is through brand deals and sponsorships.

But what should you charge? Who should you contact? And what differentiates a good brand deal from a bad one?

These are questions we answer with this week’s guest on The Videocraft Show Presented By Video Husky. Apple Crider is the co-founder of Creators Agency, a talent management company that at the moment focuses primarily on helping creators land lucrative brand deals.

Creators Agency represents some of the biggest creators in the personal finance space including Graham Stephan, Meet Kevin, and Erica Kuhlberg (who happens to also be one of the agency’s co-founders). They’ve helped these creators and others negotiate and sign sponsorships with companies such as FTX, Notion, and Adobe.

In this episode, you will learn:

How to source opportunities for brand sponsorships.
The art and science behind pricing your content for sponsors.
How to craft a value proposition in your pitch to brands.

And so much more…

Relevant Links

Creators Agency
Creators Agency on Instagram
Apple Crider on TikTok
Apple Crider on YouTube
Apple Crider on Instagram
Adam Grant - Give and Take
How to Create Your Own Real-World MBA II - Tim Ferriss
Rich Dad Poor Dad - Robert Kiyosaki

Chapters

(00:00) Intro
(03:02) Start of conversation with Apple
(04:22) Early childhood
(07:39) Beginning of his career in the Creator space
(09:50) Leading with value
(11:59) Mindset of the younger generation
(13:34) Origins of Creators Agency
(17:38) Give and Take Mindset
(22:51) History of Apple’s entrepreneurship
(26:10) Frameworks to help Creators grow
(32:54) Finding the right people to take over your YouTube channels
(34:11) Principles in growing any social platform
(36:41) Reaching out to collaborate with other people
(44:11) What to look for when partnering with Content Creators (51:52) Finding who to pitch in companies
(53:49) Why creators need to share information about brand deals with each other
(59:07) What should creators look for when hiring a decision maker
(1:01:24) Pricing your services as a creator
(1:08:59) Why influencer marketing is valuable for brands
(1:12:25) When to say no to a brand deal
(1:17:31) Where to follow Apple

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer/Editor: Gio Fernandez
Graphics: Paolo Lopez

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Think you can’t make a living as a content creator with a small audience?

Think again.

Our guest this week on The Videocraft Show Presented By Video Husky is living proof that you can build a career as a creator with an audience of fewer than 100,000 YouTube subscribers!

Kelly Driscoll is a creator who’s built a small but loyal following around beauty content. Kelly focuses specifically on the verticals of skincare and k-beauty, discussing them in the context of self care and mental health.

After starting and giving up on YouTube close to a decade ago, Kelly came back to the platform in 2018 and has posted two videos a week ever since. With just over 50,000 subscribers on YouTube and close to 25,000 followers on Instagram, she’s built a sustainable career for herself as a content creator.

In this episode, Jon Santiago speaks with Kelly about her almost decade-long journey to build her YouTube career. They also discuss:

The difference between being process-oriented versus results-oriented as a creator.
Milestones that signaled to her that she was headed in the right direction on YouTube.
Where she earns the majority of her revenue as a creator (Hint: it’s not from brand deals).

And much more…

Relevant Links

Kelly Driscoll on YouTube
Kelly Driscoll on Instagram
Kelly Driscoll website
The Journey | A Self Care Podcast
IdeaEconomy newsletter

Chapters

(00:00) Intro 02:58 Start of conversation with Kelly
(04:40) Beginning of her YouTube Journey
(12:46) The difference between being process-oriented versus results-oriented as a creator
(20:05) Milestones that signaled to her that she was headed in the right direction on YouTube and where she earns the majority of her revenue as a creator
(23:50) Personal journey as a creative
(29:14) Work-life balance as a content creator
(36:01) Coming up with ideas for content
(36:41) Taking a step back to move 2 steps forward
(41:00) Reviewing and organizing content ideas
(46:53) Value in posting content consistently
(56:11) Business side of content creation and the importance of having a community on YouTube.
(57:56) Finding your niche
(1:03:53) Making money on YouTube with AdSense and affiliate links.
(1:09:28) Budgeting as a creator
(1:15:35) Living within your means
(1:20:38) Having an escape plan
(1:29:52) Where to follow Kelly Driscoll

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer/Editor: Gio Fernandez
Graphics: Paolo Lopez

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Ever wondered what it’s like to live in Portugal? Specifically in the southernmost tip of the country?

Then you probably should check out Algarve Addicts on YouTube. Since 2018, Algarve Addicts has been sharing perspectives from foreign expats on where to live and what to do around the region.

The channel is the brainchild of Nick Robinson, an expat himself who moved to Portugal more than two decades ago from South Africa. He started Algarve Addicts back in 2018 after selling a paddleboarding business he started 3 years before.

In this episode, Jon Santiago speaks with Nick about building a business out of Algarve Addicts as well as a host of other topics including:

The services he offers to generate revenue from the channel.
How he stuck with YouTube despite growing fewer than 100 subscribers during his first two years as a creator
Why collaboration trumps competition in content creation and business.

And much more!

Relevant Links

Nick Robinson on Youtube
Algarve Addicts on Instagram
Nick Robinson on Instagram
Algarve Addicts website
The Videocraft Show Tim Schmyoer Episode
The Videocraft Show Amelia and JP Episode

Chapters

(00:00) Intro
(02:44) Start of conversation with Nick
(03:41) Nick’s early career
(06:54) Digital marketing in the early 2000’s
(08:03) Using digital marketing to promote his Paddle boarding business
(15:09) Selling a business you built
(17:55) Starting Algarve Addicts
(20:41) Nick’s drive to keep making videos
(24:37) Turning a digital platform into a business
(35:07) Developing an online community
(36:41) Generating video ideas for YouTube
(38:16) Being a marketing channel for other business
(40:05) Creating videos for YouTube
(42:56) Creating YouTube thumbnails
(46:46) Expanding the business
(50:01) The future of Algarve Addicts
(51:25) Collaborating with other content creators
(54:45) Expanding a team
(59:05) Where to follow Nick Robinson

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer/Editor: Gio Fernandez
Graphics: Paolo Lopez

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"A 20 something will not have the same issues of a 40 something. And they maybe didn’t find someone on YouTube who could relate to their demands or their issues and problems, you know? And now I got those women saying, ‘Oh my gosh, I’m so glad I found you on YouTube. Finally, someone who speaks the same language as me in terms of fashion.’ So to me 40, 50 - it’s just a number!"
- Frederique Bros

When it comes to fashion, do you struggle to create your own unique style? Then, perhaps you should check out the YouTube Channel of this week’s guest on The Videocraft Show Presented by Video Husky.

Frédérique Bros is a French YouTuber based in Australia, who’s made a name for herself creating content for women about style and fashion. Through her videos, she aims to inspire others how to find their own sense of style that’s classy and chic without breaking the bank.

Frédérique started her YouTube channel in 2020 when, like the rest of the world, COVID forced her to reset. Nearly two years later, at the time of this interview, she’s built a loyal following of close to 160,000 subscribers and more than 12-million YouTube views.

In this episode of The Videocraft Show Presented By Video Husky, Jon Santiago speaks to Frédérique about starting a YouTube channel in a time of great uncertainty plus:

The importance of embracing being bad when you first start creating.
How Frederique has learned how to deal with negative feedback and criticism.
Why age shouldn’t matter when you deciding to start a YouTube channel.

And so much more…

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Frédérique on YouTube
Frédérique's Website
Frédérique on Instagram
Frédérique on TikTok

Chapters

(00:00) Intro
(02:51) Start of conversation with Frédérique
(04:01) Origins of her creativity
(10:34) Living in Paris
(12:31) Impact of visiting countries on her creativity
(15:41) Helping people find their own fashion style
(22:15) Finding a niche audience in YouTube
(26:59) Understanding the different social media platforms
(34:05) Dealing with negative feedback and criticism
(41:57) Difference of YouTube to the other social media platforms
(46:49) What prevented her to start a YouTube Channel before
(49:24) Importance of embracing being bad when you first start creating videos
(53:36) Starting a YouTube Channel at the age of 40
(57:44) Understanding that not everybody will like your content
(1:04:27) Where to follow Frédérique

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer/Editor: Gio Fernandez
Graphics: Paolo Lopez

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Stop selling and start educating. That is the approach to video taken by this week’s guest on The Videocraft Show Presented By Video Husky.

Caton Del Rosario is the co-founder and director of marketing at American Mortgage Network, a 100% employee-owned lending company. They offer a full suite of mortgage products for clients, including conventional, adjustable, government and jumbo loans.

Purchasing a home, especially for most first-time buyers, can be scary and overwhelming. That’s why Caton has made it his mission to simplify the process in terms that people can understand.

And these days, he’s doing that primarily through video. He started with long-form content on YouTube a few years ago. But it’s his short, digestible videos on TikTok, Instagram Reels, and YouTube Shorts that are helping him reach brand new audiences.

In this episode, Jon Santiago chats with Caton about his strategy with video as well as as:

The surprising origins of his own creativity.
The simple, yet effective practice that prevents Caton from never running out of ideas for new content.
The percentage of revenue he’s generating for his mortgage company through his videos.
How to prevent creative burnout.

And so much more..

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

RELEVANT LINKS

Caton on YouTube
Caton on TikTok
Caton on Instagram
Caton on Facebook
Caton's Interview with SD Voyager
American Mortgage Network website
Wong Fu Productions YouTube Channel

Chapters

(00:00) Intro
(02:37) Start of conversation with Caton
(03:36) Buying his first house
(07:15) Growing up in a Filipino household
(11:10) Inspiration from Asian-American YouTubers
(15:45) Inspiration from Filipino artists
(18:02) Experience of growing up surrounded by legendary Filipino artists and mindset as a content creator
(25:13) Journey as a mortgage consultant
(28:59) Vision after graduating college
(31:49) Being a young individual in the mortgage industry
(34:41) Journey as a Content Creator
(38:13) Evolution of his content creation process
(39:07) Writing scripts for short-form content
(41:39) Coming up with short-form content ideas
(49:17) Working with Video Husky
(52:39) Sustainability in content creation
(57:27) Percentage of revenue generated for his mortgage company through his videos
(01:00:49) Preventing creative burnout
(01:03:13) Future plans in content creation
(01:06:21) The positive and negative sides of being famous
(01:07:56) Where to follow Caton

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer/Editor: Gio Fernandez
Graphics: Paolo Lopez

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Short-form video is all the rage these days. But most small businesses don’t know how to leverage it.

Enter Ray of Ray Motion Films.

Ray Motion Films is a full-service digital marketing company based in New Jersey. And Ray has carved out a niche for himself in his local area, working mostly with companies providing financial services. He’s accomplished this by focusing on helping small business owners create “beautiful, unique, and thought-provoking projects”.

One of Ray’s greatest success stories to date has been his work with Badran Tax and Accounting, an accounting firm out of New Brunswick, New Jersey. With Ray’s guidance, Badran has managed to grow an audience of close to 100,000 followers on TikTok.

In this episode of The Videocraft Show Presented By Video Husky, Jon Santiago chats with Rehan about a variety of subjects including:

The origins of his interest in entrepreneurship.
How he thinks about pricing his services.
His entire content-creation process for making short-form content with Badran Tax & Accounting.
Rehan’s mindset in content creation.

And much more…

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Ray Motion Films on Instagram
Ray Motion Films Website
Ray Motion Films on YouTube
Badran Tax and Accounting on TikTok
Jesse Wellens YouTube channel
Smosh YouTube channel
Casey Neistat YouTube channel
Chris Do - The Futur YouTube channel

Chapters

(00:00) Intro
(02:43) Start of conversation with Ray
(04:24) Constant innovation in content creation
(07:22) Adjusting routines to become better
(08:00) Mentality as a content creator
(09:37) The origins of Ray’s interest in entrepreneurship
(11:26) Ray’s inspiration in creating videos
(15:53) Ray’s career journey
(19:15) Working in the Real Estate industry as a content creator
(22:35) Finding a niche in TikTok
(23:55) Looking for the ideal clients
(27:12) Using TikTok to open new business opportunities and get more clients.
(27:56) Targeting a specific audience and creating tailor fit content
(28:41) Knowing when to outsource people
(30:37) Targeting clients in the Real Estate and Financial industry
(34:26) Pricing your services
(38:31) How to justify your pricing to clients
(40:53) Leveraging TikTok to drive audience to all your other online platforms
(42:40) Content creation process and working with Video Husky
(52:04) Collaborating with clients
(55:32) Filming short form content
(57:53) Scripting short form videos
(1:01:18) Ray’s next step for his business
(1:06:56) Creative industry in the next 10 years
(1:10:48) Where to follow Ray

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

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Giving you back your time while taking the frustration out of automation. That is the mission behind Automate Your Life, a YouTube channel that on the surface teaches viewers how to leverage the latest innovations in smart home technology. This week on The Videocraft Show Presented By Video Husky, we have the pleasure of welcoming Brian Read, the founder of Automate Your Life, onto the podcast!

Brian started the channel with a simple video tutorial for his family’s Google Home in 2017. Since then, Automate Your Life has grown to reach a subscriber-base of more than 100,000 people. It’s even spawned a second channel that provides 5-minute tutorials on setting up smart home devices.

In this episode, Jon Santiago chats with Brian about the inner-workings of his career as a creator, including:

Why leaving his day job to become a creator full-time was a calculated risk.
The factors creators should evaluate before taking on brand deals.
The importance of having a deeper purpose behind your career as a content creator.
Finding a niche and finding your "why".

And much more!

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

RELEVANT LINKS

Brian Read on YouTube (Automate Your Life)
Brian Read on YouTube (Smart Home Setup In 5 Minutes)
Automate Your Life website
Brian Read on Twitter
Brian Read on Linkedin
How to Setup The Google Home Mini
Craig's Tech Talk Podcast
Geocities Wikipedia page
Angelfire Wikipedia page
Chris Jericho’s WWE Debut

Chapters

(00:00) Intro
(03:21) Start of conversation with Brian
(08:00) Brian getting his first computer
(10:00) Early days in website development
(15:20) Creative programs in the early 2000's
(17:27) Brian's engineering career
(21:17) Realizing the value of time
(25:05) Having a deeper purpose as a content creator
(28:55) How Brian's YouTube career started
(34:40) Building an online presence in YouTube
(37:23) Content building strategy
(40:59) Leaving your day job
(47:11) Brian's current business status
(51:33) Factors to evaluate before taking on brand deals
(56:35) Mindset around money
(1:00:21) Finding a niche
(1:05:58) Where to follow Brian Read

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

“One thing that keeps me going is a lot of the comments and interactions that I get on social media, and through YouTube, where people are telling me like, ‘Oh, I love your channel, I've been making a few recipes a week, these are our new favorite things that we're cooking, we're eating in more, we're not taking out so much.’ And that makes me think that I'm leaving, like a positive impact in this world.”
– Angelo Todaro

By day, Angelo Todaro is a New Jersey-based health coach. From NFL players to suburban moms, he’s trained a wide variety of clientele in his decade as an elite trainer and consultant.

But on the side, Angelo is a burgeoning chef with a YouTube channel that has grown to over 30,000 subscribers. Since 2017, Angelo has been entertaining and educating the masses with his in-depth cooking tutorials of healthy and delicious dishes.

In this conversation on The Videocraft Show Presented by Video Husky, Jon Santiago goes into the weeds with Chef Ange about building a flourishing cooking channel on YouTube. They discuss:

The lessons he’s learned from professional athletes in the NFL, MLB, and UFC that he applies to his journey as a content creator.
The technical nitty-gritty of creating content for his YouTube channel, including his advice for shooting videos with a multi-cam setup
The importance of finding mentors along the way as a creator (plus how to connect with them).
Optimizing his YouTube thumbnails and titles.

And so much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Chef Ange on YouTube
Chef Ange on Instagram
Oven Roasted Crispy Chicken Thighs (Chef Ange's first Youtube video)
Mr. Make It Happen on YouTube
How to Photograph Food: Compose, Shoot, and Edit Appetizing Images by Beata Lubas (Not sponsored)

Chapters

(00:00) Intro
(02:46) Start of conversation with Chef Ange
(03:35) The start of Chef Ange’s fitness career
(04:13) How his interest in cooking started
(05:22) His first YouTube video getting 3 million views
(07:13) How he learned to cook
(11:03) His views on self-development
(15:22) What he learned from his mother about the basics of cooking
(19:23) What he learned from professional and collegiate athletes
(22:07) What keeps him motivated
(26:56) The importance of being consistent on YouTube
(29:42) The process of improving his videos
(33:17) The metrics that he pays attention to
(34:34) Optimizing his YouTube thumbnails and titles
(39:32) His strategy for improving his click-through rate
(40:52) His content creation process
(49:35) Knowing when he needed to outsource
(54:06) Anyone can be a creator now
(55:49) Best practices for shooting with multiple cameras
(59:14) The cameras and lights that Chef Ange uses
(01:01:58) His inspiration as a content creator
(01:06:49) Tips for reaching out to potential content creator mentors
(01:12:33) The first step to achieving your goal is just to START
(01:16:01) Where to follow Chef Ange

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

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Travel, lifestyle, filmmaking, and so much more. That in a nutshell summarizes the content of Toronto-based creator, Lizzie Peirce.

Across YouTube, Instagram, and a variety of other platforms, Lizzie has amassed an audience of more than 300,000 followers. Through her content, she aims to inspire hopeful creators to take the leap into the world of creativity while providing them actionable advice for how to do so.

As a creator, Lizzie has been able to partner with well-known brands, including Adobe, Storyblocks, and Intel. She’s also leveraged her work to co-create Know Hau Media, a production business with her husband and fellow YouTuber, Chris Hau.

In this episode of The Videocraft Show Presented By Video Husky, we travel across the map with Lizzie and discuss:

The surprising similarities between running a business as a creator and the preparation that goes into planning a wedding.
Co-owning a media company with your significant other.
What keeps her motivated when challenges arise for her as a creator.
Dealing with uncertainty and anxiety.
Her advice for people who want to start a YouTube channel.

And a variety of other subjects…

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Lizzie Peirce on YouTube
Lizzie Peirce on Instagram
Lizzie Peirce’s website
Lizzie Peirce on Twitter
Chris Hau on YouTube

Chapters

(00:00) Intro
(03:13) Start of conversation with Lizzie
(04:06) Getting married in 2021
(11:13) Planning a wedding while running a business
(17:27) What keeps her going and motivated
(21:49) Being your own boss: reality vs. expectations
(26:43) How she deals with challenges and changes
(28:54) Her opinion on metrics and stats
(30:32) Dealing with uncertainty and anxiety
(35:55) Her advice for people who want to start a YouTube channel
(37:13) Growing her team and outsourcing
(40:23) Working with her spouse and setting boundaries
(50:06) Managing finances
(53:43) Connecting with fellow creators
(57:07) Where to follow Lizzie

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

“There is this kind of tension between what you are on the inside and what you are on the outside professionally, and whether you have to make a choice between two different things or (if) you can blend it together. And I think that leads to a lot of satisfaction when people get it right. And I think it leads to a sort of lifelong (feeling of) ‘I wish I had done this’ or ‘I wish I could go back and do that’ if you ignore the other part of yourself.”

— David Hindin

By trade, David Hindin is a surgeon based in the San Francisco Bay Area. He’s currently a fellow in the Surgical Critical Care program at Stanford University’s School of Medicine.

He graduated with a medical degree from the Perelman School of Medicine at the University of Pennsylvania in 2011. He later went on to serve the bulk of his medical career so far at Temple University, where he completed his residency in the hospital’s general surgery unit in seven years.

But on the side, David also makes time to explore his creativity. And one of his most successful creative endeavors has been his YouTube channel, where he shares content around his experiences in medicine. To date, David’s channel has amassed more than 30,000 subscribers.

In this conversation on The Videocraft Show Presented By Video Husky, David joins host Jon Santiago to discuss a host of topics including:

Why it’s valuable to have both creative and rational pursuits.
The importance of writing in his video creation process.
How he’s learned how to concede creative control to his video editor.
Deciding to narrow down his niche on YouTube.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

David Hindin on YouTube
David Hindin on Instagram
Stanford Biodesign Fellowship
Atul Gawande - Being Mortal
When Breath Becomes Air - Paul Kalinithi
Casey Neistat on YouTube
How Einstein's brain was literally stolen and sliced up (and what science learned)
Getting Things Done By David Allen
David Allen - The Art of Getting Things Done (GTD) (#384) - The Tim Ferriss Show
Building a Second Brain With Tiago Forte

Chapters

(00:00) Intro
(03:17) Start of conversation with David
(04:23) Stanford
(06:01) Critical care fellowship
(08:50) How David got into medicine
(10:33) Combining creativity and logic
(11:46) His role models growing up
(12:45) Double majoring in Biology and English
(15:27) Going to med school
(18:19) How med school influenced his creative journey for YouTube
(20:04) The identity of being a doctor
(23:27) Shining light on the “humanity” of being a doctor
(27:58) What inspired David to start making YouTube videos
(33:18) When he decided to narrow down his niche on YouTube
(34:50) Imposter syndrome as a doctor and as a content creator
(37:51) His target audience
(39:54) How he does research for his YouTube videos
(41:30) His process for writing, scripting, and filming his YouTube videos
(47:51) Getting Things Done by David Allen
(50:40) His process for editing his YouTube videos
(53:12) Letting go of creative control to a video editor
(59:05) David’s future plans for his YouTube channel
(01:04:16) Where to follow David

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

“Even if they have an interview with Google, Facebook, Apple, Netflix, or even Tesla or PayPal, they will always have Amazon in the mix.”

— Holly Lee

Holly Lee is a recruiting leader turned career coach with 20 years of industry experience. From Facebook and Google to Amazon and Microsoft, Holly has worked for some of the biggest and most innovative companies in the world today.

She spent a large chunk of her career at Amazon where she helped recruit for the Kindle and Alexa teams. Holly also developed and later served as a trainer for Making Great Hiring Decisions, the e-commerce giant’s behavioral interview training process.

In 2019, she decided to leave corporate behind and forge her own path as a career coach. And since then, she’s been able to help thousands of senior to executive-level professionals land the tech jobs of their dreams. Through YouTube, Holly’s been able to build a loyal audience of job seekers who’ve landed opportunities in software, hardware, operations, and data science.

In this episode of The Videocraft Show Presented By Video Husky, Holly joins Jon Santiago to discuss:

How she built her career in recruiting.
How her work in recruiting translates over to being a content creator.
The business model she’s developed around her YouTube channel.
Helping people land lobs at Amazon.
Her process for pricing her products and services.

And much more…

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Holly Lee on YouTube
Holly Lee’s Website
Cass Thomspon on The Videocraft Show
Amazon Interview Tips (former Amazon Recruiting Leader + interview trainer for Amazon): 3 TIPS!
itsJudysLife on YouTube

Chapters

(00:00) Intro
(03:25) Start of conversation with Holly Lee
(05:09) Moving to the US as a child
(07:22) Getting her first big break at Microsoft
(10:14) Getting a job at Google
(11:09) The power of networking
(14:24) Be a great communicator through listening well
(16:38) Getting anxiety before livestreaming
(20:00) How Holly became a recruiter
(24:41) What she learned from each big tech company she worked for
(28:37) How she found her niche on YouTube
(31:27) What inspired her to start her YouTube channel
(33:50) Being able to meet people you admire on YouTube
(35:39) How she stopped caring what other people think of her
(36:55) How she started strategizing for her YouTube channel
(40:31) Helping people land a job with Amazon
(42:20) Common questions that her clients ask her
(46:25) Knowing where her online audience is
(49:03) Building her coaching business using YouTube
(50:53) How she created her courses
(53:30) How and why people flock to her YouTube channel
(56:30) When people recognize her in Seattle
(01:00:23) How she practices digital privacy for her family
(01:02:48) Her process for pricing her products and services
(01:06:27) The diversity of her clientele
(01:08:03) Challenges to overcome for her YouTube channel and business
(01:10:35) Where to follow Holly Lee

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

“I feel like, for a long time, we were like we want to have this many downloads, blah-blah-blah, and we pulled the number literally out our butts. And now we're just much more focused on the people that actually really love our show. How can we serve them in a deeper way? How can we connect with them in a deeper way? And then your mission becomes more clear.”

— Krista Williams

This week, we have the second part of a special two-part podcast. We welcome Krista Williams, the co-founder and co-host of Almost 30, a top 50 podcast, global brand, and community. If you missed part one with Krista’s co-host, Lindsey Simcik, definitely check that out, too. We’ve included a link to that episode in the show notes!

After building a career in digital marketing, sales, and strategy at Fortune 100 companies, Krista scaled Almost 30 from the ground up to where it is today. Since its founding in 2016, her podcast has been listened to and downloaded more than 30 million times while earning recognition from outlets such as iHeartRadio, Entrepreneur, GirlBoss, Buzzfeed, and more.

Aside from Almost 30, Krista is the creator of It’s Krista, her personal blog where she offers her honest takes on health, wellness, spirituality, and style. She’s also become a leading speaker at a variety of events, including POPSUGAR Play/Ground, Create & Cultivate, and Podcast Movement.

In this episode of The Videocraft Show Presented by Video Husky, Jon continues with Krista where his conversation with Lindsey left off. Jon talks with Krista about a host of topics including:

The importance of learning to create for the sake of creation rather than external validation.
The value of building an events-based arm to your creator business.
How Almost 30 thinks about hiring and scaling a team for their creator business.
The positive side and negative side of social media.
Canceling cancel culture.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Almost 30
Almost 30 Instagram
Krista Williams Instagram
Krista Williams website
Almost 30 YouTube
Tayo Aina on YouTube
Strength to Love by Dr. Martin Luther King Jr.
1,000 True Fans by Kevin Kelly
Lindsey Simcik on The Videocraft Show
Greenlights by Matthew McConaughey

Chapters

(00:00) Intro
(02:48) Start of conversation with Krista
(03:54) How Almost 30 attracts listeners of all kinds
(07:10) The importance of listening
(09:46) How Krista learned to stop comparing herself to others
(13:08) Success does not come from validation from others
(17:08) When happiness feels unattainable
(19:20) Focusing on things you can control
(22:32) Being ahead of your time
(26:15) The positive and negatives sides of social media
(31:35) Social media is a highlight reel
(33:51) Processing things on your own first before sharing them on social media
(35:04) Canceling cancel culture
(37:10) The dark and light sides of humanity
(40:12) How traveling taught Krista to be resourceful
(42:56) The Almost 30 Tour
(46:07) Thinking of income-generating opportunities
(47:45) 1000 True Fans by Kevin Kelly
(51:40) Remembering to pause and to live life
(53:21) Building a membership community for Almost 30
(58:17) Scaling the Almost 30 team

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

“It's not always easy to take, especially if it's more negative-skewed or critical-skewed. But you know when something's true if you are super in tune with who you are.”

— Lindsey Simcik, Almost 30

This week we have part 1 of a two-part episode of The Videocraft Show Presented By Video Husky. Our guest is Lindsey Simcik, co-founder and co-host of Almost 30, a top 50 podcast with more than 30 million downloads since its inception in 2016.

Almost 30 is a must-listen for anyone looking to hear heart-centered conversations about mental health, modern spirituality, entrepreneurship, and more. Almost 30 has also developed into a diverse brand and business, connecting its thriving community through events, digital courses, and a variety of other programs.

Before Almost 30, Lindsey began her career as an actress and singer on the east coast. And, while building the podcast on the side, she also worked as a fit model and senior instructor at SoulCycle.

In this episode, host Jon Santiago chats with Lindsey about the inner workings of Almost 30. Among the topics they discuss are:

How she’s learned to process and take feedback about her work from the show’s audience.
Why they invest time into building and connecting with their community.
Why they’ve decided to lean more into creating video content lately and what their production process looks like.
The importance of leaning into your imperfection as a content creator.
Going on tour for the first time.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Almost 30 Website
Almost 30 on YouTube
Almost 30 on Instagram
Lindsey Simcik on Instagram

Chapters

(00:00) Intro
(02:47) Start of conversation with Lindsey Simcik
(03:30) Reaching out to both men and women through the Almost 30 podcast
(05:29) Embracing self-development
(08:48) Going on tour for the first time as a podcast
(12:34) The importance of building and connecting with your community
(18:21) How they differentiate constructive criticism and negative feedback
(26:22) Being an extroverted introvert and deciding what to share online
(30:15) Having responsibility as creators and as viewers
(33:00) Lindsey and Krista's creative process for Almost 30
(37:03) Where Lindsey's curiosity comes from
(40:35) Why Lindsey and Krista started doing more video podcasts
(42:56) Difference between comments for men on video vs. women on video
(45:52) The team behind the Almost 30 podcast
(48:10) The biggest lessons that Lindsey learned over the past year
(52:13) Keeping up with social media platforms
(54:53) Lindsey's vision for the future of Almost 30

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

Another season of The Videocraft Show Presented by Video Husky is a wrap! And that means it’s time to look back at the season that was.

From a fashion historian to a family who started a channel as a bonding activity at the start of the pandemic, we talked to video creators from a variety of backgrounds.

In line with previous seasons, Jon Santiago and producer Nikki Vicente reflect on what they enjoyed and learned from each guest.

Relevant Links

Abby Howe Full Episode
James and Kiimmy Full Episode
The Fairy Voice Mother Full Episode
Bernadette Banner Full Episode
Melissa Bartow Full Episode
The Klem Family Full Episode
Amelia and JP Full Episode
Jessica Stansberry Full Episode
Laleh Jennings Full Episode
Heather Torres Full Episode

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Chapters

(00:00) Intro
(00:50) Abbey Howe
(04:27) James and Kiimmy
(10:24) Lolli Wren, The Fairy Voice Mother
(13:55) Bernadette Banner
(21:03) Melissa Bartow
(26:27) The Klem Family
(32:35) Amelia and JP
(38:09) Jessica Stansberry
(42:18) Laleh Jennings
(47:56) Heather Torres
(54:04) Recap

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

“We want to help people, on all levels, understand how to get their message out, build a personal brand online using these free platforms. How do you make that into a legitimate business? We want to help creators figure all those pieces out.”

— Heather Torres

With close to 2 million subscribers across two YouTube channels, Think Media is one of the internet’s top authorities on the art and business of video creation.

And in this week’s episode of The Videocraft Show Presented By Video Husky, we have the pleasure of speaking to one of the chief masterminds behind their entire operation.

Heather Torres is chief operating officer of Think Media. She’s involved in business development as well as content creation for the company’s YouTube channel and podcast.

By delivering high-value insights through their content, courses, community, and coaching services, Heather and her team have built Think Media into a 7-figure media company (that’s still growing!).

In this episode, Jon Santiago speaks to Heather about her early beginnings with the company, including how she met Think Media founder Sean Cannell. They also talk about:

How she manages to juggle her responsibilities as a mom, wife, creator, and entrepreneur.
The systems and workflows that Think Media has in place to create content and grow their business.
Deciding what to share and what not to share online.
How to determine who to follow and whose advice you should listen to.
Advice she has for creators who feel like they’ve reached a plateau in the growth of their channels.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Think Media's Website
Think Media on YouTube
Think Media Podcast
Heather on Instagram
Heather’s YouTube Channel
Monday.com
How I went From 0 to 100,000 Subscribers (with Justin Khoe)

Chapters

(00:00) Intro
(02:08) Start of conversation with Heather Torres
(02:40) How Heather Torres and Sean Cannell met and started working with Think Media
(07:13) How she's able to manage her time between Think Media and homeschooling her kids
(11:29) Mentors and influencers who helped her
(13:22) How to determine who to follow and whose advice you should listen to
(18:42) Being a female entrepreneur in a male-dominated space
(22:07) How Heather deals with negative comments as a YouTuber
(24:47) Deciding what to share and what not to share online
(30:14) How Think Media is scaling up and streamlining collaboration
(35:11) Adjusting workflows along the way to be more efficient
(37:35) Current obstacles in the way of Think Media's growth
(39:23) The content creation process of Think Media (podcast and channel)
(45:52) Focus on one main platform and have a secondary platform
(47:46) Repurposing content through making short-form videos
(50:16) What to do when your YouTube channel stops growing
(55:41) New levels, new devils!

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

Thinking about becoming a content creator, but don’t know what to create? If you’ve got kids, maybe you should try turning to TikTok as a parent for inspiration.

That’s what one Maryland-based mom decided to do in 2020. And as a result of sharing the funny things her kids say on TikTok, she’s attracted more than a million followers.

Laleh Jennings is a video creator who can be found through her handle @inamotherworld. On a near-daily basis, Laleh creates and posts content that offers a lighthearted peek into her life as a millennial mom of four.

In this episode of The Videocraft Show Presented By Video Husky, Laleh talks with Jon Santiago about how her life has changed since blowing up on TikTok. They also discuss:

The importance of giving kids their space when it comes to creating content seen by millions of people.
How she’s learned to be more confident as a content creator.
How she repurposes moments in her day-to-day life as a mom by recreating them into videos for TikTok.
Being intentional with making sponsored content.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Laleh on TikTok
Laleh on Instagram

Chapters

(00:00) Intro
(02:57) Start of conversation with Laleh
(05:06) Laleh Jennings' creative background
(06:29) Balancing two different "identities"
(08:33) When she tells people that she's on TikTok
(12:17) The income-generating side of content creation
(14:58) Is content creation an openly accepted hobby/job?
(18:26) Don't change yourself for other people
(24:56) Having four creative siblings
(27:14) Her parents' reaction to her being on TikTok
(29:38) Why she never really tried to attain a certain number of followers
(30:57) Being intentional with making sponsored content
(34:37) The struggle of keeping up with messages and potential opportunities
(39:13) How she started creating content
(45:55) Her kids' reaction to her TikTok content
(49:30) Her process for scriptwriting
(51:29) How Laleh acts with her eyes
(54:13) Her reaction to her videos going viral
(56:37) How she plans her content and posts consistently
(58:35) Reenacting funny conversations with her kids
(01:00:37) Practicing digital privacy when filming TikToks with kids
(01:08:27) Laleh's goals as a content creator
(01:10:09) Where to follow Laleh Jennings

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

“It's been really hard. But I also know, it's very important. And so I'm okay if it's a little bumpy for a minute (in order to) come out the other end understanding what I need to do (to be successful).”

— Jessica Stansberry

When it comes to building an audience on YouTube, growth isn’t always guaranteed - even if you’re consistent. There are many times throughout the journey when you’ll hit a plateau.

So what do you do when that happens? Our guest on this week’s episode of The Videocraft Show Presented By Video Husky has some thoughts.

Jessica Stansberry is a solopreneur and content creator based in North Carolina. With over 100,000 subscribers on YouTube, she’s made a comfortable living by sharing her knowledge with people about digital marketing, project management, and sales automation.

In spite of her success, Jessica finds herself in the predicament we described above. But she’s not just sitting around, hoping and waiting for the YouTube algorithms to change in her favor. Instead, Jessica’s experimenting with new approaches to her content to re-engage her audience.

In this episode, Jessica talks with host Jon Santiago about what those strategies are. They also discuss:

Where her path to running her own business started and how she pivoted into infopreneurship and content creation.
The value of injecting your personality into your videos and why that can keep viewers coming back to your channel.
What trend hacking is and why it’s a valuable tactic for growing your audience on YouTube.
How she uses the 80-20 Rule for calls-to-action on social media.
Why embracing pressures is helpful for growth.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Jessica’s YouTube Channel
Jessica’s Website
Jessica on Instagram
Jessica’s Private Community: Hustle+Grit Club
Tim Schmoyer on YouTube
ClickUp
TubeBuddy
Keywords Everywhere

Chapters

(00:00) Intro
(03:08) Start of conversation with Jessica Stansberry
(04:30) Her career before being successful on YouTube
(08:20) Transitioning from working for a company to starting her own business
(10:41) Pivoting to infopreneurship
(16:09) When she started building an audience
(18:18) How she managed her time between audience-building and motherhood
(21:56) Embracing pressures and constraints in order to grow
(24:44) Focusing on money-making tasks first
(27:08) When her YouTube channel started gaining traction
(29:43) What she learned from Tim Schmoyer
(31:29) The 80-20 Rule for calls-to-action on social media
(34:21) The advantages of being on YouTube as an entrepreneur
(37:38) Trend-hacking as one of the ways to build her community
(38:24) Creating content that your audience will come back for
(40:04) Why she doesn't script her YouTube videos
(42:32) Tools she uses for content creation (ClickUp, TubeBuddy, Keywords Everywhere)
(45:26) Managing and planning videos for her YouTube channel
(47:40) The disadvantage of planning YouTube videos months in advance
(50:39) How she uses trend-hacking and where she looks for trends
(56:59) The importance of being adaptable as a YouTuber
(01:01:12) Jessica's biggest challenges as a creator
(01:03:22) The struggle of comparing yourself to other content creators
(01:06:03) Jessica's advice for people who want to start a YouTube channel
(01:07:07) Where to follow Jessica Stansberry

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

“Patreon has been a real lifesaver. And it's also been a great way to build a community. Everybody helps each other and nobody feels like they're going out alone. We're kind of like the, I guess, figureheads of it. But it's really more about everybody else - all the other members - that really makes it such a valuable resource.”

— JP of Amelia and JP

Have you ever thought of leaving everything you know behind and starting a new life abroad? This week’s guests on The Videocraft Show Presented By Video Husky did just that.

In 2017, Amelia and JP left their home in Denver, Colorado and sold everything they owned to move to Ecuador. In the process, they decided to launch a YouTube channel to document their adventures.

On their YouTube Channel, Amelia and JP offer viewers an inside look into their unconventional life in Latin America. In their videos, they share tips and inspiration for other expats thinking about living and working in Ecuador.

In this episode, host Jon Santiago chats with Amelia and JP about:

The major health scare they faced that prompted them to move abroad.
Tips and advice for negotiating deals with brands.
Their approach to building a thriving and sustaining community on Patreon and Discord.
Their strategies for promoting their YouTube channel.
Balancing YouTube with their day jobs.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

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Relevant Links

Amelia and JP on YouTube
Amelia and JP on Patreon
Live Abroad Now: Amelia and JP’s Ecuador Moving Service
Amelia and JP’s Website
Amelia and JP on Instagram
Cheapest Destinations Blog by Tim Leffel

Chapters

(00:00) Intro
(02:13) Start of conversation with Amelia and JP
(03:10) Moving to Ecuador for health reasons
(06:13) Why Amelia and JP started a YouTube channel
(07:17) Why they wanted to live abroad
(09:58) Living in different parts of the world
(11:58) Sharing their Ecuador experiences through YouTube
(15:00) Learning and speaking Spanish
(18:55) Doing research before moving to another country
(21:56) Fears they had about moving to another country
(26:42) What their lives were like before moving to Ecuador
(31:58) Their mentality while going through JP's health issues
(41:40) The early days of their YouTube channel
(46:10) Their strategies for promoting their YouTube channel
(51:13) How they feel about being able to inspire people through YouTube
(55:23) Dealing with micro-fame and micro-celebrity
(01:03:20) Their process for content creation
(01:08:37) How they edit their YouTube videos
(01:10:39) Getting sponsorships and brand collaborations
(01:20:46) Using Patreon and Discord to earn income and engage with their audience
(01:30:43) Balancing YouTube with their day jobs
(01:33:14) The challenges they face as content creators
(01:41:31) Where to follow Amelia and JP

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

“I feel like the number one goal for YouTube right now is getting more people engaged with the long-form content that we're creating.”

— Ethan Klem

When the world came to a grinding halt in the Spring of 2020, the Klem Family found themselves in the same position as all of us. Stuck at home and with plenty of time on their hands.

Like many families, they used those months in quarantine to get closer as a unit. But instead of baking sourdough bread or putting puzzles together, they took an unconventional route to family bonding.

They started creating content.

And thanks to the action-packed, short-form videos that chronicle the competitive games they play against each other, this family of six has since become an internet sensation.

A little more than a year later, their TikTok account has grown over 1 million followers and generated more than 71.9 million likes. Meanwhile, their YouTube channel has amassed more than 2 million subscribers and close to 3 billion views.

This week on The Videocraft Show Presented By Video Husky, we speak to two members of the family, father and eldest son Brian and Ethan Klem. In this episode, we talk about:

What it’s been like to experience such massive growth in such a short amount of time.
How long it takes them to edit their long-form and short-form videos.
The value of working with a talent manager (and how they found theirs).
What’s it like to be part of a competitive and athletic family.
Videos they want to create aside from challenge videos

And much more…

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

The Klem Family on YouTube
The Klem Family on TikTok
The Klem Family on Instagram
The Klem Family on Facebook
The Onyx Family on YouTube

Chapters

(00:00) Intro
(02:52) Start of conversation with Brian and Ethan Klem
(03:51) When they started creating content as a family and getting millions of views
(07:00) Being competitive and athletic as a family
(08:37) Audience response to their first few TikTok videos
(10:13) Long-form vs. short-form videos on social media
(12:55) How they feel about the amount of attention they get on social media
(14:38) The Klem Family's YouTube channel vs. their TikTok account
(16:31) Looking at analytics and getting 100 million views in 48 hours
(19:17) Why they think challenge videos are getting popular
(21:02) Deciding what to show and what not to show in their videos
(22:13) Coming up with video ideas for different challenges
(25:39) How they organize and plan their content
(29:51) How they edit their videos
(36:44) Which metrics they pay attention to when looking at analytics
(38:43) Working with a management team
(41:45) What they learned from the Onyx Family
(42:38) How their management team has helped them
(44:52) Working with companies and brands
(47:59) Other work they do aside from content creation
(50:52) Setting up a studio to film videos
(56:59) Their next goals as content creators
(59:03) Videos they want to create aside from challenge videos

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

We're changing things up around here...but keep tuning in to The Videocraft Show!

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

“Shark Tank changed all that because I suddenly became like the face of Wanna Date, like the entrepreneur behind Wanna Date that people like.”

— Melissa Bartow, Founder/CEO of Wanna Date?

If you’re a creator interested in launching and selling a physical product, then this is an episode of The Videocraft Show Presented By Video Husky is for you. Jon Santiago chats with Melissa Bartow, the CEO and founder of Wanna Date?, a delicious fruit spread perfect for toast, yogurt, and so much more.

Melissa fell in love with dates after realizing they were a nutritious alternative to the unhealthy snacks she enjoyed to satisfy her sweet tooth. While studying at NYU, she bought a food processor and concocted her first batch of Wanna Date? spread from the comfortable confines of her dorm.

Not long into her entrepreneurial journey, Melissa landed the opportunity of a lifetime when television producers from the hit TV show Shark Tank invited her to pitch Wanna Date? to investors. The appearance boosted her profile and gave her fledgling food startup a spike in exposure and sales.

Today, Wanna Date? is still going strong and Melissa is leveraging the power of social media to share her brand’s story through video. In this conversation, Melissa and Jon chat about:

What it was like to audition for Shark Tank and how she handled the influx of sales that came following her appearance.
Why creating video content is proving to be a powerful approach for building her brand.
How she thinks about pricing.
Finding and landing deals with distributors.
Learning how to let go of and outsource tasks, like video editing and graphic design, to grow her business.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Wanna Date’s Website
Melissa’s YouTube Channel
12 Under 35: Melissa Bartow, Founder, Wanna Date
Mark Cuban Asks an Entrepreneur to change up her product
Melissa’s Shark Tank Experience

Chapters

(00:00) Intro
(03:08) Start of conversation with Melissa Bartow
(04:25) Melissa's background in entrepreneurship
(06:09) Going to the NYU Gallatin School of Individualized Study
(07:55) Internships and working at startups
(10:09) How Melissa got into dates
(12:59) Melissa's experience of getting on Shark Tank
(18:05) Other entrepreneurs she met on Shark Tank
(18:50) What it was like to pitch her idea on Shark Tank
(23:47) People reaching out to Melissa when her Shark Tank episode aired
(26:14) How and why she started her 'Wanna Date?' YouTube channel
(28:54) How Melissa stays organized in her creative process for YouTube
(29:45) Her creative process from ideation to execution
(31:40) Managing multiple social media platforms
(32:19) Tips for collaborating with a video editor for your content
(34:07) Being comfortable vlogging in public
(36:13) Challenges and hurdles she's faced in business
(38:26) Customer retention and building loyalty with your customers
(40:48) Becoming the face of 'Wanna Date?'
(42:50) Distributing her product to different stores
(45:47) Managing her email inbox and talking to people who want to work with her
(47:21) The manufacturing process for 'Wanna Date?'
(50:29) How Melissa figured out pricing for 'Wanna Date?'
(54:19) How she achieves work-life balance

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

“I think it helps not to get caught up in the what-if, but just to do it, for intrinsic reasons, because you feel a passion, because you feel like something in this idea is so potent, that I can't not do it.”

— Bernadette Banner

This week’s guest on The Videocraft Show Presented By Video Husky transformed her passion for a history of fashion into a platform of more than a million YouTube subscribers (and growing).

Bernadette Banner is a historian, filmmaker, and creator. She’s most known for her YouTube videos documenting her insights on historic English and American fashion, mostly from the Victorian era.

Bernadette is an alum of NYU’s Tisch Drama School of Arts, where she finished her work in 2017. She also studied at the School of Historical Dress in London, working on reconstruction and publication projects. Bernadette also spent time working in costume design on Broadway for well-renowned shows such as Aladdin and Annie.

In this conversation, Bernadette and host Jon Santiago discuss many topics, including:

How she conducts research for her videos and why it actually never ends.
How she thinks about allocating her time for the variety of platforms she’s active on.
The costs that creators like her have to pay when they become public figures with massive audiences.
Being fearless and going after what you want.
How she defines success for her YouTube channel.

And much more.

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Bernadette Banner on YouTube
Bernadette Banner on Instagram
Bernadette Banner’s Website
Learning Mindfulness From the Art of Victorian Dressmaking
Tisch Drama Alumna Bernadette Banner Creates Online Business Studying Historical Dress

Chapters

(00:00) Intro
(02:55) Start of conversation with Bernadette Banner
(04:25) How Bernadette fell in love with the history of fashion
(06:50) Working on Broadway as a design assistant
(10:49) Being fearless and going after what you want
(13:41) What she learned from NYU and Broadway
(16:01) Finding and embracing her voice and worth
(19:16) Learning who to trust and not to trust
(20:34) Using her platform to elevate other important causes
(22:45) How Bernadette started her YouTube channel
(25:26) Gaining 50,000 subscribers in two weeks
(28:06) Doing research for videos as a dress historian
(35:53) Where Bernadette's curiosity comes from
(37:27) Her process for editing her YouTube videos
(41:57) Her process for marketing her YouTube videos
(45:15) Managing and uploading to different platforms
(49:57) How she manages her Patreon account
(55:03) Her main sources of income as a content creator
(57:24) How Bernadette deals with negative comments online
(01:01:26) How she feels when asked about having 1 million subscribers
(01:08:55) How Bernadette defines success for her YouTube channel

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

“I realized that reaction videos are just brilliant because (they're) so relatable. Like if you enjoy the song, you can watch that and enjoy a critique of the song.”

— Lolli Wren aka The Fairy Voice Mother

If you can talk, you can sing. That is the belief of this week’s guest on The Videocraft Show Presented By Video Husky.

Lolli Wren AKA The Fairy Voice Mother is a singer, songwriter, producer, and vocal coach based in London, England. And now add YouTuber to the mix. She started her YouTube channel in the summer of 2020 and in just about a year’s time, she’s managed to grow her audience to a little more than 50,000 subscribers.

Lolli has been singing since she was 11 and never took any real private lessons herself. In fact, most of what she knows about singing she learned through experimentation. But Lolli would later go on to train contemporarily at university, earning a bachelor of music (with honors) in vocal performance. And these days, she’s thrilled to pass on the lessons she’s learned from her experiments and uni to eager students.

In this episode, Lolli and Jon Santiago talk about:

Her fascination with sound at an early age and how that led to her career in music.
Her approach to creating reaction videos that are entertaining and educational at the same time.
YouTube as a referral engine for her thriving vocal coaching business.
Dealing with perfectionism and anxiety through meditation.

And so much more.

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

The Fairy Voice Mother on YouTube
The Fairy Voice Mother on Instagram
The Fairy Voice Mother’s Website
Lolli Wren’s Website
Vocal Coach Reacts to Bruno Mars, Anderson .Paak, Silk Sonic - Leave the Door Open (Vocal Analysis)

Chapters

(00:00) Intro
(02:39) Start of conversation with Lolli Wren
(06:46) Her background in singing
(10:44) Her earliest memories of music and sound
(13:07) The first instrument she played
(15:19) Dealing with stage fright
(16:05) When The Fairy Voice Mother started singing
(18:51) How she was able to get over stage fright
(22:30) Why singing without shoes is more comfortable
(25:55) Finding opportunities and growing in her singing career
(29:34) Going to university for contemporary music
(33:16) Lessons she learned from being on The X Factor (34:38) Moving from the UK to Vermont in the US
(36:59) Why she started a YouTube channel and making vocal coach react videos
(41:20) Her expectations when she started her YouTube channel
(42:53) Her process for coming up with YouTube video ideas
(45:54) Time and money challenges she faces in content creation
(52:29) How YouTube has helped her vocal coaching business
(56:57) Dealing with perfectionism and anxiety through meditation and spirituality
(01:01:03) Her system for the business side of The Fairy Voice Mother

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

“I don't know how I would have survived doing it alone. Because when you do it with someone else, I think you just have that person who you can always check in with.”

— Kiimmy Kimani

On the surface, James Hobbs and Kiimmy Kimani might seem like your average, 20-something-year-old couple. But in 2017, their relationship took center stage when they decided to launch their own YouTube channel.

Four years and over 14,000,000 views later, James and Kiimmy are going strong. In fact, they’ve managed to grow an engaged and dedicated fanbase of over 175,000 subscribers at the time of this video.

From challenges and reactions to stories and Q&As, James and Kiimmy’s eponymous YouTube channel features a mix of content. But at the heart of every video is their down-to-earth relatability that you can’t help but admire and keeps you hooked with every video.

In this conversation, James and Kimmy talk to host Jon Santiago about:

How they met through Snapchat.
The value of finding a talent manager to handle sponsorship and business deals (plus how they found theirs).
Deciding which parts of their lives to share or keep private as YouTube creators.
The importance of taking breaks as content creators and how to know when to take them.
Being able to understand each other better through content creation.
Planning the future and evolution of their YouTube channel.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

James and Kiimmy on YouTube
James and Kiimmy on Instagram
James on Instagram
Kiimmy on Instagram

Chapters

(00:00) Intro
(02:54) Start of conversation with James and Kiimmy
(03:45) How James and Kiimmy met
(09:26) How they started their YouTube channel
(13:54) Moving to the UK from Kenya at a young age
(15:44) Growing up together as a couple on YouTube
(22:55) How their upbringing influenced the way they deal with YouTube
(28:08) Being role models for their followers
(32:36) Creating content when you come from two different cultures
(34:36) Growing an audience on YouTube: 50,000 subs in a year
(42:56) Challenges they face today as content creators
(45:10) Understanding each other better through content creation
(49:10) Knowing when to take breaks from content creation
(55:37) Having a teamwork mentality when creating content as a couple
(58:01) Partnering with a talent manager/management group as YouTubers
(01:09:07) Having a YouTube channel as a small business
(01:12:38) Dividing responsibilities as a couple on YouTube
(01:15:37) Deciding which parts of their lives to share or keep private as YouTube creators
(01:22:19) Discussing whether or not to include their child in their YouTube videos
(01:25:39) Planning the future and evolution of their YouTube channel
(01:31:23) Advice James and Kiimmy would give to newer content creators

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

“What I'm currently really investing time thinking into is how can I just be more present and be content with who I am as a person and my life and not based my worth on what I am outputting and how much I am picking off of my to-do list every day? I think that will probably be a lifelong struggle for me.”

— Abbey Howe

In the journey of becoming a creator, one of the biggest obstacles to overcome is yourself.

On this week’s episode of The Videocraft Show Presented by Video Husky, Jon Santiago speaks with YouTube creator Abbey Howe. Since the end of 2019, Abbey’s YouTube channel has grown to a little more than 30,000 subscribers at the time of this recording, thanks to an eclectic mix of comedic sketches as well as thoughtful commentary on the ever-important subject of “knowing thyself”.

In this conversation, Jon and Abbey discuss many things, including how she comes up with ideas for her channel as well as how a background in theater led her to YouTube. But the heart of this particular conversation centers around tackling the low moments of being a creator. In this episode, they talk about:

Dealing with self-doubt and insecurity as a creator.
The difficulty of detaching your self-worth to your metrics and numbers.
The uncertainty around knowing when to give up versus when to keep going as a creator.
The importance of having someone who holds you accountable for your goals.
How having a creative outlet makes you a happier person.

And much more…

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Abbey’s Instagram
Abbey’s YouTube Channel
Abbey’s Website
The Happiness Project by Gretchen Rubin
The Road Back to You by Ian Cron and Suzanne Stabile

Chapters

(00:00) Intro
(02:40) Start of conversation with Abbey Howe
(03:15) Her collabs with Leeann and Michelle
(06:20) Abbey's background in theater
(09:57) Relocating to Los Angeles
(11:27) How she started her YouTube channel
(13:47) Challenges she faced in Los Angeles
(17:38) Your worth is not your views as a YouTuber
(23:33) How she copes with the ups and downs of being a content creator
(26:36) Experimenting with the analytics of YouTube
(28:51) Why she started a YouTube channel
(31:03) The community aspect of theater
(33:25) Have someone who holds you accountable for your goals
(37:18) Choosing the enneagram niche
(42:09) Her YouTube content ideation process
(45:40) The struggle to generate sustainable income from YouTube
(47:30) Turning 30 and realizing life is short
(50:15) How having a creative outlet makes you a happier person
(52:08) Starting and managing a Patreon account
(54:11) Freelancing as a content strategist
(55:54) Tips for social media growth
(57:22) Tips for TikTok growth
(59:36) Abbey's advice for creatives on TikTok and YouTube

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

The third season of The Videocraft Show Presented by Video Husky is in the books. We spoke to expat Americans who moved to Asia, a man with a mission to meet 10,000 friends, and even an astrophysicist.

There was something to learn from all of them! In this episode, Jon Santiago and producer Nikki Vicente look back and recall what each guest from season 3 taught listeners and viewers of the show.

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Rob Lawless Full Episode
That High Couple Full Episode
Los Angeles Times article on That High Couple, Alice and Clark
Puting Pinoy Full Episode
Nomadic Gaijin Full Episode
MamaFurFur Full Episode
Dr. Becky Full Episode
Emily Baker Full Episode
Michelle Fortin Full Episode
Kristina Smallhorn Full Episode
Lennon Bone Full Episode

Chapters

(00:00) Intro
(01:08) Rob Lawless
(06:20) That High Couple
(13:18) Puting Pinoy
(19:43) Nomadic Gaijin
(23:49) MamaFurFur
(29:14) Dr. Becky
(34:26) Emily Baker
(38:53) Michelle Fortin
(45:06) Kristina Smallhorn
(49:00) Lennon Bone
(55:03) Conclusion

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

"When you just boil it down to tactics, you, a lot of times, suck your own life and personality out of (your content). And you may grow your business from that. I'm not saying you can't. But I think that it's doing a disservice to yourself, and to the viewer, to be honest.

Because if I'm going to buy something from you, I want to know more about you. What are you all about? Why do you even care about the business that you have? Why is this important to you? All those 'why' questions just make such a bigger difference."

— Lennon Bone

Making a living as a creative doesn’t have to be so hard. That is the message that this week’s guest on The Videocraft Show Presented By Video Husky is championing.

Lennon Bone is a creator and YouTube Strategist. In 2019, he joined Tim Schmoyer (guest No. 16 of this very podcast) over at Video Creators. And since then he’s helped fellow creators, small business owners, and brands multiply the growth of their channels in a matter of months.

Lennon has also built and monetized a small but loyal audience on YouTube, where he shares his musings, insights, and learnings on business and creativity. As a former professional musician, Lennon is inspired to help other artists like himself change the way they see their worth and establish careers they actually care about.

In this episode, Lennon and Jon Santiago talk about:

The importance of approaching the creator economy with a service-based mindset.
Dealing with the ups and downs of creating content on YouTube.
Why focusing on technical tactics isn’t everything in YouTube strategy.
The value of having a small community.
The value of hiring people who can help you as a creator, plus how he’s done it.

And so much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Lennon’s YouTube Channel
Video Labs with Video Creators
Lennon’s Instagram Account
Stop The Starving Artist: Lennon’s Website
Video Creators
Tim Schmoyer on The Videocraft Show
Owen Hemsath on The Videocraft Show

Chapters

(00:00) Intro
(02:33) Start of conversation with Lennon
(04:55) His background as a professional musician
(09:08) Finding opportunities in the music industry
(11:43) Developing a healthy work mindset
(19:40) Why technical tactics aren't everything in YouTube strategy
(23:02) How they train people to connect with their audience
(26:52) How to define your audience on YouTube
(30:02) The value of having a small community
(32:12) Staying up-to-date as a YouTube strategist
(34:48) Why Lennon is a YouTube strategist
(38:00) Obligation breeding resentment
(40:39) The importance of trust in hiring someone
(44:30) The benefits of delegating tasks
(49:09) Collaborating with video editors
(51:16) Lennon's work-life balance and time management
(55:44) The impact one person can have on a small community
(01:01:35) Money serves the mission
(01:03:36) Where to follow Lennon

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

"I'm tired of being sold and I think most people are tired of being sold. And if you're completely honest with them, and have a real conversation with them, and hear them out with their wants and needs, you're gonna have a much better interaction with them than you would be trying to follow the formula of a script."

— Kristina Smallhorn

Becoming a creator can take you places you never would’ve imagined you’d go. That’s what this week’s guest on The Videocraft Show Presented By Video Husky has learned herself.

Kristina Smallhorn is a Louisiana-based realtor in the greater Baton Rouge area. She’s been creating content on YouTube since 2017.

For her first few years as a creator, she reached a small audience of only a few thousand subscribers. But in 2019, her channel (which now sits at just over 100,000 subscribers at the time of this interview) took off thanks to videos she made of alternative and affordable housing options.

These days, viewers continue to come in droves to Kristina’s channel to learn more about manufactured, modular, and tiny homes. She also offers insight into the state of today’s current housing market by livestreaming with other realtors around the United States.

In this episode, Kristina and Jon Santiago discuss her journey on YouTuber, including:

Why she decided to narrow her content down on a specific topic of real estate.
How to find YouTube mentors who are both credible and reliable.
The free tools she uses to create thumbnails that pop.
Dealing with imposter syndrome as a YouTuber.
How she grew her live stream audience.

And so much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Kristina’s YouTube Channel
Kristina’s Website
Derral Eves on YouTube
Javier Vidana on YouTube
Vid Summit
Real Estate YouTube Mastermind Facebook group
Kristina’s Instagram

Chapters

(00:00) Intro
(03:30) Start of conversation with Kristina Smallhorn
(04:39) How she started her YouTube channel
(08:22) Why she's comfortable on camera
(11:25) Going off-script as a real estate agent and content creator
(14:06) The video creation contest that boosted her YouTube career
(15:49) Going to VidSummit and what she learned
(18:49) Finding a niche within a niche in tiny homes and manufactured homes
(21:13) How to look for the right YouTube mentorship and guidance
(24:34) The truth about the YouTube algorithm
(31:24) Different generations on YouTube
(32:55) Dealing with imposter syndrome as a YouTuber
(38:33) Improving every video as a content creator
(41:56) The analytics side of YouTube
(45:42) Her content creation process
(52:02) Her thumbnail creation process
(57:20) How she uses her phone for filming
(59:33) How she and Javier Vidana connected
(01:02:27) How she grew her live stream audience
(01:06:05) Guesting realtors on her live stream
(01:11:10) Providing homes for the homeless and why it's important to her
(01:16:29) YouTube advice she would give her younger self
(01:17:19) Where to follow Kristina

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

“Not seeing someone in your space as competition. Seeing them as an opportunity to partner and kind of moving past that competitiveness of it.”

— Michelle Fortin of Leeann and Michelle

Michelle Fortin is one-half of the comedic duo Leeann and Michelle. Since 2017, these two Phoenix-based moms have been making viewers laugh through their parodies and sketches.

They rose to internet fame through a variety of videos that originally went viral on Facebook. One of them pokes fun at multilevel marketing and the pressure people face from their friends to buy products. Another brought the funny by parodying one of HGTV’s biggest personalities (and even caught her attention, too).

Those videos plus many others have led Leeann and Michelle to amass more than 40-million views from viewers all over the world. Their comedic chops have caught the attention of mainstream media, too, earning them coverage from outlets such as USA Today, the New York Times, and The TODAY Show.

In this episode, I chat with Michelle, who joins me solo because Leeann is on maternity leave after giving birth to her fourth child. Michelle and I talk about a variety of topics including:

What it was like to find out that one of their parodies was watched by a big named celebrity.
Michelle’s background as a journalist and how that prepared her for a career as a creator.
The value of going on the creator journey with a partner.
How trust plays a huge role in collaboration.
Being part of an acting community in Phoenix.
The business side of Leeann and Michelle's YouTube channel.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Leeann & Michelle’s YouTube Channel
Leeann & Michelle’s Website
Leeann & Michelle on Instagram
If You're My Friend Then You'll Buy This a Coldplay "Something Just Like This" Parody
Look What Joanna Gaines Made Us Do
The Diet, Season 1 Promo Parody of The Bachelor

Chapters

(00:00) Intro
(02:43) Start of conversation with Michelle Fortin
(07:22) Michelle's background as a journalist
(14:09) Why she started creating content for YouTube
(16:34) Being comfortable on camera
(19:30) Tactics for public speaking
(22:37) Being on stage vs. being on camera
(25:22) Dealing with a tough crowd when performing live
(27:55) What her kids think of her being on YouTube
(30:49) What she thinks of her kids being on YouTube
(35:36) Their process for brainstorming and creating content
(38:51) How trust plays a huge role in collaboration
(40:13) How Leeann and Michelle met and connected
(43:31) Why they started on Facebook instead of YouTube
(46:26) Collaborating with other mom comedians
(48:12) How to collaborate with other content creators
(55:16) Their video going viral overnight
(56:49) Joanna Gaines reacting to their Joanna Gaines video
(59:57) Their process for filming YouTube videos
(01:02:45) Building an acting community in Phoenix
(01:06:42) Working with videographers and video editors
(01:09:36) How to pick and say no to certain brand deals
(01:11:13) The business side of Leeann and Michelle's channel
(01:13:05) The benefit of having a partner for content creation
(01:15:12) Dealing with negativity as a content creator
(01:17:17) Focusing on the positive side of content creation

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

“It really is my primary way of creating content. And I have a lot less nerves sitting down to live stream twice a week than I do to sit down and record the podcast or sit down and record like a video for upload.”

— Emily D. Baker

Looking for a legal take on news and pop culture that’s informative, educational, and entertaining? Then look no further than Emily D. Baker.

Emily has a sassy and smart approach to legal commentary, and it’s drawn thousands of fans to her YouTube Channel. In May 2021, she reached an important milestone in her creator journey when she reached 100,000 YouTube subscribers.

Now she has been creating content on YouTube for a while - five years to be exact. But it wasn’t until recently that her channel really took off. In 2020, she skyrocketed to YouTube fame by committing herself to become one of the platform’s top legal commentators. In fact, since then, her videos have been referenced and featured by other big-name creators such as Phil DeFranco and the H3 podcast.

Emily brings a wealth of legal experience to social media. Before YouTube, she spent 10 years as a deputy district attorney with the Los Angeles County DA’s office. She left her career as a lawyer behind in 2017 and since then built a sustainable business for herself as a creator and solopreneur.

In this episode of The Videocraft Show presented by Video Husky, Jon Santiago chats with Emily about:

How she stayed motivated as a creator when her channel was smaller.
Her decision to niche down her channel and focus on legal commentary.
Building her community through live streaming.
Building systems to get organized with content creation.
Her skill for breaking down complex topics.
Managing and setting expectations for YouTube.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Emily D. Baker on YouTube
Emily’s Website
Emily on Instagram
Emily’s TED Talk

Chapters

(00:00) Intro
(04:14) Start of conversation with Emily
(07:18) Building systems to get organized with content creation
(10:50) Your job is not who you are
(13:54) Her skill for breaking down complex topics
(15:51) Her system for processing information for her YouTube videos
(18:30) When she started creating content in 2015
(21:37) Managing and setting your expectations for YouTube
(30:02) Different generations in the YouTube community
(35:06) Niching down her YouTube channel
(39:36) Her reaction to her quick audience growth
(42:11) Making a decision as a family to go full-time on YouTube
(44:49) Dealing with microfame and having the power to influence
(51:29) Finding the right work-life flow and taking breaks
(57:30) Creating a job out of her passion
(01:00:26) Lawsuits in the social media space
(01:08:39) Livestreaming to build a connection with her audience
(01:13:39) Choosing moderators for the live chat
(01:18:58) Her current income streams
(01:20:49) Opportunities that she wants to explore in the future

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

“What kind of crossover things can you do to take (science) to them?”

— Dr. Becky Smethurst

Making science more accessible to everyone. That’s the mission of this week’s guest on The Videocraft Show Presented By Video Husky.

Dr. Becky Smethurst is an astrophysicist and junior research fellow at the University of Oxford in England. Her studies focus primarily on galaxies, supermassive black holes, and their interactions with each other.

She’s also found a second life educating viewers about science on YouTube. Dr. Becky makes videos with the aim of tackling our biggest questions about space, astronomy, and more in a way that’s fun and easy to understand.

Dr. Becky authored and published her first book Space: 10 Things You Should Know with Penguin Random House in 2020. She’s also won numerous awards, including most recently the Mary Somerville Medal and Prize from the Institute of Physics as well as the Caroline Herschel Prize for Lectureship in 2020.

In this episode, Dr. Becky speaks with host Jon Santiago about:

The importance of curiosity in her career as a scientist (and where it comes from)
The years of practice it took for her to become comfortable with presenting ideas
How creating videos as a YouTuber fits into her career as a scientist
Her approach to reaching and engaging new audiences
How she thinks about internet fame and responsibility as a creator with a platform

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Dr. Becky on YouTube
Dr. Becky on Instagram
Dr. Becky’s book - "Space: The 10 Things You Should Know"
Sixty Symbols YouTube channel
DeepSkyVideos YouTube channel

Chapters

(00:00) Intro
(03:14) Start of conversation with Dr. Becky
(04:03) Her relatability and how she makes being a scientist very normal
(05:50) Logic and creativity in science and content creation
(08:26) Being comfortable with uncertainty as a scientist
(09:40) Her first memory of being fascinated with space
(12:16) Where she got her curiosity growing up
(14:34) How she started her career as an astrophysicist
(17:44) Growing up in an all-girls school
(19:14) How she is challenging scientist stereotypes
(21:01) Her background in talking in front of an audience
(28:00) How she started making content on YouTube
(34:19) Her "Day in the life of an astrophysicist" video / Thinking of video ideas to expand her audience
(37:46) Balancing her career and her YouTube channel
(39:55) Her creative approach when making YouTube videos
(44:20) Dealing with inappropriate comments on her YouTube videos
(47:16) Conspiracy theories and false information on YouTube
(50:18) What it's like to have microfame
(53:21) Influencing vs. Inspiring
(57:51) Advice Dr. Becky would give her younger self

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

“I believe as a creator right now, more than ever, I'm only in charge of how good my product is. So I'm only in charge of (making) my video the best it can be.”

— Jennifer Kempson, MamaFurFur

Jennifer Kempson is an award-winning financial vlogger from Glasgow, Scotland. On her YouTube channel MamaFurFur, she teaches viewers how to grow their wealth through money management, investing, side hustles, and entrepreneurship.

In the beginning of the 2010s, Jennifer and her husband sat in five-figures worth of consumer debt - about 24,000 pounds to be exact. But by becoming financially literate through research and self-education, they were able to pay it all off in three years.

With a desire to help others, Jennifer decided to create content around sharing what she learned about personal finance. In just under two years, she managed to build a multi-six-figure business with a variety of income streams as a YouTube creator.

In this episode of The Videocraft Show Presented by Video Husky, Jennifer and host Jon Santiago discuss her journey as a creator as well as the following topics:

Her journey from mommy blogger to personal finance vlogger.
Finding a niche on YouTube that she could stick to.
Her experience with being a YouTube Creator on the Rise.
Why time is more important than money.
How to do YouTube while working a full-time job.
How to sell digital products online.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

MamaFurFur on YouTube
MamaFurFur on Instagram
MamaFurFur Website
How to Make Money Online - Reflections from building a 6-figure business with Savannah Smiles

Chapters

(00:00) Intro
(03:11) Start of conversation with MamaFurFur
(03:48) Where the name "MamaFurFur" came from
(05:30) What made her want to start a blog
(07:37) How she started her YouTube channel
(09:38) Choosing the personal finance niche
(13:34) Why she's so comfortable talking about money
(16:13) Money behavior: UK vs US
(18:56) Her relationship with money growing up
(21:55) How this niche changed her life
(23:21) "I Will Teach You to Be Rich" by Ramit Sethi
(26:09) Have control of your schedule while making money
(32:35) What motivated her when she wasn't getting views
(36:48) Being a Creator on the Rise
(40:09) Her slow, steady YouTube growth
(41:45) How she tries to improve her content
(45:15) Teaching and learning about money at the same time
(48:21) Her creative process
(51:14) The biggest challenge in content creation
(52:20) Outsourcing a video editor for her YouTube videos
(55:57) The responsibility associated with having an audience
(59:04) Doing collaborations and what value you bring to the table
(01:01:27) What is "The Money Tree"?
(01:04:16) Her process for making products for her business
(01:06:52) How she deals with brand sponsorships and partnerships
(01:09:36) Creating and launching online courses
(01:10:53) MamaFurFur's ideas for more income in the future
(01:11:54) How she balanced her life when she had a day job
(01:16:19) Setting money aside for charity
(01:18:21) Advice she would give her younger self
(01:19:54) Where to follow MamaFurFur

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

“I have a community now and it's beautiful. They're just really, really good people. And so they're the ones that are helping shape the direction I go…”

— Nomadic Gaijin

Ever wonder what it’s like to see Japan through the eyes of a foreign transplant? If the answer is yes, you’ll want to hear from this week’s guest on The Videocraft Show Presented by Video Husky.

Luke is the creator behind the up-and-coming YouTube channel Nomadic Gaijin. He’s a California-bred Gaijin (which is Japanese for foreigner) who’s lived in the land of the rising sun for more than a decade. After spending most of his career in education, he’s now shifted his focus on creating videos, chronicling all the adventures and sights that Japan has to offer.

In this episode, Luke chats with Jon Santiago about where he’s at on his creator journey, which only began in 2020. They discuss:

How he thinks about creating content as a small YouTuber in a very popular niche. Luke isn’t the only expat vlogging about their experience living in Japan.
What motivated him to keep creating despite little progress with subscribers and views in his first several months on YouTube.
What made him decide to finally start creating content after years of contemplation.
Why livestreaming on Reddit has been critical for the growth of his channel.
How creating has led him to organically build a community of loyal followers.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Nomadic Gaijin on YouTube
Nomadic Gaijin on Twitch
Nomadic Gaijin’s Website
Nomadic Gaijin on Reddit

Chapters

(00:00) Intro
(04:59) Start of conversation with Nomadic Gaijin
(05:51) Starting the Nomadic Gaijin YouTube channel
(07:47) How he ended up in Japan and his career path
(12:19) Starting a YouTube channel during the pandemic
(14:26) The most difficult part of starting a YouTube channel
(16:41) How he made his YouTube intro
(17:52) Why YouTube is the best part of his life
(19:27) Why content creation is so rewarding for him
(22:01) His creative workflow and adjustments he made
(25:03) Being on YouTube as an introvert
(29:31) How he met his wife
(33:49) Being comfortable in front of the camera
(38:48) Livestreaming on Reddit and Twitch
(42:23) Creating a community on Discord
(45:17) His career in schooling prepared him for YouTube
(49:25) The growth of his channel and managing multiple social media platforms
(54:20) Planning the live stream schedules
(55:13) His writing/scripting process for YouTube videos
(57:22) Establishing a schedule and workflow for YouTube videos
(59:13) His process for interviewing people
(01:03:56) Comparing himself to other YouTubers
(01:06:10) Current challenges while growing the YouTube channel
(01:06:55) What is the deal with the white hat?
(01:11:03) Sharing his life with the public
(01:14:13) Luke's vision for the channel
(01:15:56) Where to follow the Nomadic Gaijin

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Ingrid Sarayba
Graphics: Paolo Lopez

View Details

“If it's just numbers on the screen and you're not actually meeting the people...I think that is easy to get desensitized.”

— Jared Ammon Gilet (Puting Pinoy)

On the surface, Jared Ammon Gilet might seem like an unlikely ambassador for the Philippines. But spend a little time with him (he actually speaks flawless Tagalog) and you’ll soon learn that he’s the perfect man for the job.

Filipinos all around the world know Jared by his YouTube handle, Puting Pinoy. Since 2018, Jared has been creating videos online, striving to bridge the gap between Filipinos both in the Philippines and around the world.

Jared fell in love with the Philippines after serving as a missionary from 2008 to 2010 in some of the country’s most impoverished regions. After almost a decade away, he decided to relocate from the U.S. and return to the Philippines on a more permanent basis.

In this episode, you’ll learn about...

The challenges of being a creator in a foreign country
Fears and anxieties that he deals with as a creator
His thoughts on foreign creators using tactics like Pinoybaiting to amass more views
Why collaboration with other creators keeps him from burning out.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Puting Pinoy on YouTube
Puting Pinoy on Instagram
Puting Pinoy Plays (His Gaming Channel)
Be BOLD as a Creator with Tom Kuegler of Finding Tom [The Videocraft Show Episode #15]
1954 Johnny Antillon (Philippines) debates Israel, France, UK, USA. Topic: Criticisms of America
Mr. Beast
Mark Rober
Legal Eagle
How to start your company during a great recession w/ Bryan Elliot

Chapters

(00:00) Introduction
(07:06) Start of conversation with Jared
(15:14) Pinoybaiting from a marketing standpoint
(19:11) "If you're white, you're rich" misconception
(23:26) Challenging the notion that being white means being racist
(30:40) Why Jared chose YouTube over the 9-to-5 life
(46:10) Navigating conversation about sensitive topics on YouTube
(57:54) Speaking up as a foreigner about political issues in the Philippines
(01:03:58) Jared's biggest challenges as a content creator
(01:09:15) The win-win-win "Mr. Beast Formula" of content creation
(01:11:57) How the algorithm enables disingenuous content
(01:14:49) Jared's fear of not getting enough views on YouTube
(01:20:00) Are YouTubers desensitized to numbers on their screen?
(01:24:15) The business side of YouTube
(01:28:27) People exploiting the "exposure is enough" mindset
(01:34:15) How Jared wants to streamline his creative workflow
(01:39:17) Jared's vision for the future of his YouTube channel
(01:41:29) Where to follow Jared

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Vinney Leuterio
Graphics: Paolo Lopez

View Details

“It's not something we're going to get burned out on. It's still being creative and pushing ourselves, but… this feels much more natural because it's something that we're already so passionate about and just doing every day anyway.”

When it comes to content creation, a common piece of advice you’ll hear is to make stuff you care about. Why waste time creating things you’re only mildly interested in?

That’s a concept that this week’s guests on The Videocraft Show Presented By Video Husky took to heart in their own journey as creators.

Alice and Clark Campbell are the duo behind the popular YouTube channel and Instagram account That High Couple. Since 2016, the husband and wife team has been breaking stereotypes and educating viewers with their thoughtful, professional, and passion-driven content about the wide world of cannabis.

Their joy for cannabis shines through in the videos they produce. And they’ve struck a chord with a niche audience, which includes close to 100,000 subscribers on YouTube and 30,000-plus followers on Instagram. The L.A. Times even described Alice and Clark’s videos as having an “ebullient, energetic banter, and couple-at-cocktail party vibe”.

In this episode, Alice and Clark chat with Jon Santiago about:

Experimenting in other niches before deciding to follow their passion in cannabis.
If content is king, why consistency is queen.
How much time they dedicate to their titles and thumbnails.
How outsourcing video editing has been helpful to their workflow.
The different buckets of content they create for the channel.
How to choose the right collaborations as content creators.
The experience of almost losing their channel due to YouTube’s three-strikes policy.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

That High Couple on YouTube
That High Couple on Instagram
That High Couple on Patreon
Los Angeles Times article about Alice and Clark
"How to Roll a Joint for Beginners"
"SMOKING EVERY HOUR FOR 24 HOURS"

Chapters

(00:00) Intro
(00:28) Jon's thoughts on the conversation
(06:55) Start of conversation with Alice and Clark / Moving into a new place
(08:48) How Alice and Clark met
(12:22) How "That High Couple" YouTube channel started
(17:38) Content is king, consistency is queen
(20:54) Living in LA as a content creator
(24:21) Starting your own channel vs. chasing big TV studios
(26:38) Content creation is the future
(32:40) Their inspirations
(33:57) Creating content that both you and the audience love
(39:06) The cannabis industry
(42:13) Reaching their first 1,000 subscribers
(46:27) Posting on multiple social media platforms
(47:52) The power of outsourcing video editing
(51:35) Alice and Clark's creative workflow
(56:06) Alice's background as a photographer
(57:29) Why you should use Instagram Reels as a content creator
(58:41) Balancing YouTube with having a day job
(01:03:06) Challenges as content creators
(01:08:20) Creating sensitive content
(01:15:59) How to build relationships with brands
(01:18:47) How to choose the right brands to work with
(01:22:51) How to choose the right collaborations
(01:27:24) What advice would they give their younger selves?
(01:29:35) Where to follow Alice and Clark

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Vinney Leuterio
Graphics: Paolo Lopez

View Details

"I believe that every human interaction holds the potential to change your life."

— Rob Lawless

This week’s guest on The Videocraft Show Presented by Video Husky is a man with an ambitious life’s mission. Rob Lawless is a creator trying to meet 10,000 people, one-on-one, for an hour each. Since 2015, Rob has met more than 4,000 people and has been sharing their stories on his Instagram account, @Robs10kFriends.

The project is rooted in Rob’s belief in the importance of community and genuine human connection. He decided to chronicle his adventures on social media as a way to lead others by example. It’s Rob’s hope that his mission inspires others to reach out to someone new and be more open to building new relationships.

In this episode, you’ll learn about...

The origins of Rob’s project (and how Jon became one of Rob’s friends).
Rob's thoughts on the value of human connection.
How the pandemic forced him to pivot to video.
The way Rob thinks about creating videos for TikTok.
How Rob landed the honor of giving a TED Talk (and how he prepared for it).
What Rob learned after meeting 4,200 people.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Robs10kFriends on Instagram (DM him to meet!)
Rob’s Website
Robs10kFriends on TikTok
Rob’s TEDx Talk
How to Make Friends in a New City
Rob on The Kelly Clarkson Show
Andrew Hales on The Videocraft Show
"Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds" by Carmine Gallo

Chapters

(00:00) Intro
(00:42) Jon's thoughts on his conversation with Rob
(08:47) Start of conversation with Rob
(13:56) What Rob's project is all about
(15:05) Rob's upbringing and family life
(18:12) The value of human connection
(21:30) Why Rob chose Instagram as his platform
(25:03) How the pandemic changed Rob's workflow
(26:12) Taking videos vs. enjoying the present moment
(35:59) Expanding his project internationally
(42:09) His experience with giving a TED Talk
(46:15) How he started creating videos on TikTok
(50:57) Growing his project through Instagram
(58:58) How Rob has changed
(01:07:28) Where to follow Rob

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editor: Vinney Leuterio
Graphics: Paolo Lopez

View Details

It feels like yesterday that we wrapped up season 1. But here we are with another 10 episodes in the books! Jon Santiago and producer Nikki Vicente reflect on the lessons learned from each of the guests from season 2.

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Mark Wolters full episode
Laura Reid full episode
Mark Wooding full episode
Tom Kuegler full episode
Tim Schmoyer full episode
Trisha Hershberger full episode
Josh McNair full episode
Cassandra Thompson full episode
Andrew Hales full episode
Kai Andrew full episode

Chapters

(00:00) Intro
(01:37) Mark Wolters
(08:35) Laura Reid
(17:42) Mark Wooding
(25:42) Tom Kuegler
(37:21) Tim Schmoyer
(46:16) Trisha Hershberger
(53:44) Josh McNair
(01:02:41) Cassandra Thompson
(01:13:36) Andrew Hales
(01:25:04) Kai Andrew
(01:35:07) Conclusion

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editors: Vinney Leuterio
Graphics: Paolo Lopez

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"I remember this conversation that I had with my friends that my goal (was) to make $1 a day."

⸺ Kai Andrew

Want to learn how to live life on your own terms? Our guest on this week’s episode of The Videocraft Show Presented by Video Husky can show you how.

Kai Andrew is a YouTube creator who teaches viewers how to make the most out of their 20s and 30s so they don’t have to work until they’re 65. At 27, Kai left behind a lucrative career that earned him $200,000 a year at its peak. He was able to walk away thanks to a frugal lifestyle spent saving and investing most of his income in his 20s.

Some of Kai’s most popular videos detail his experiences in real estate investing. Kai is a self-taught investor and developer, who built his own shipping container home without a builder and a mortgage. Aside from YouTube, he spends most of his time growing his property management and consulting business as well as hitting the waves with his surfboard.

In this episode, you’ll learn about...

The importance of being resourceful and how he learned this growing up as the son of Vietnamese refugees.
The books that have impacted how he thinks and approaches life.
How a curiosity around building houses kick-started his journey as a YouTuber.
How Kai runs an online community on Discord for his YouTube viewers.
His definition of YouTube success.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Kai’s YouTube Channel
Kai on Instagram
Kai’s Website
Kai’s Discord Community
Rich Dad, Poor Dad
The Millionaire Next Door
The 4-Hour Work Week
Robuilt’s YouTube channel
Graham Stephan’s YouTube channel
Parker Walbeck’s YouTube channel
Robuilt on Quitting His Day Job to Go All in as a Creator
Boston Terrier Society’s YouTube channel

Chapters

(00:00) Intro
(05:10) How Kai and Jon met
(07:11) Kai's family
(12:52) Vietnam and his immigrant experience
(19:58) How Kai ended up on this career path / What is true wealth?
(26:12) Saving money on housing
(29:30) Kai's financial education when he was growing up
(33:41) Books that changed Kai's life
(46:32) Learn how to learn
(49:16) How Kai started on YouTube
(52:41) Analytics on YouTube
(57:49) Similarities between YouTube and investing
(01:02:39) Building a community on Discord
(01:07:29) Live streaming and online education on YouTube
(01:15:52) Good and bad marketing
(01:20:08) Video editing
(01:26:16) Challenges as a content creator
(01:28:48) Doing consultations
(01:36:02) Kai's definition of success on YouTube

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editors: Rex Estanislao, Shara Tecson, Vinney Leuterio
Project Manager: Choco Arucan
Graphics: Paolo Lopez

View Details

"There’s a balance of working and playing. And you want to make sure you’re not burning yourself out with different things. It’s definitely tricky - just trying to keep it exciting for yourself and for everyone else…"

⸺ Andrew Hales

Viewers all over the world know this week’s guest as the “King of Awkward”. But there’s much more to Andrew Hales than that.

Andrew is the creator behind the long-running YouTube channel LAHWF. The name of his channel is an acronym for the phrase Losing All Hope Was Freedom, which many of you might know from the movie Fight Club.

Andrew started his YouTube career in 2012, rising to internet fame thanks to his hidden camera experiments that went viral. He racked up millions of views by filming videos featuring himself and strangers in awkward social situations.

In 2017, Andrew began filming the “Chatting With” series, which features conversations with a diverse lineup of guests. Past interviewees include fellow YouTube personalities such as Graham Stephan, an expert on narcissism, and even an ex-convict, too.

Aside from pranks and interviews, Andrew’s tried his hand at scripted content and he’s even given vlogging a go, too. At the moment, Andrew is focusing most of his efforts on creating vlogs of his day-to-day life while he and his girlfriend vagabond around America for the next few months.

In this episode of The Videocraft Show Presented By Video Husky, Jon Santiago talks with Andrew about:

Tim Ferriss’s influence on Andrew and what it was like to collaborate with him.
The era of creating prank videos on YouTube.
How he conducts interviews for his Chatting With series.
Creating content you like versus creating content the audience likes.
The advice he would give his younger self about becoming a YouTuber.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

LAHWF on YouTube
Andrew’s Instagram
Andrew's fan helps him out
Andrew Hales on Money, Life, and YouTube with Danny Duncan
Tools of Titans
Hugging People with Tim Ferriss
The 4-Hour Work Week
Big Daws TV
Whatever
That Was Epic
Kong Pham
Jaclyn Hales
Robuilt’s Episode on The Videocraft Show
Robuilt on Quitting His Day Job to Go All in as a Creator
Andrew pranks his mom for April Fool's

Chapters

(00:00) Intro
(07:47) Start of conversation with Andrew Hales
(08:49) His current plans
(17:05) A fan helping out Andrew on the dirt road
(18:33) Doing social experiments on YouTube
(21:39) Life before YouTube
(22:54) His interest in entrepreneurship
(31:15) Meeting Tim Ferriss
(33:43) Hiding negative comments
(36:11) Interviewing and podcasting
(43:44) Lessons from Tim Ferriss
(45:19) Keeping in contact with YouTuber friends
(47:22) The challenge of making fresh content
(01:02:17) Trying other video ideas
(01:05:01) Reflecting on his old YouTube content
(01:10:51) Meeting his girlfriend Karly
(01:16:02) Internet fame
(01:19:52) If he could give advice to himself 10 years ago
(01:25:16) What Andrew learned from doing all those social experiments

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editors: Rex Estanislao, Shara Tecson
Project Manager: Choco Arucan
Graphics: Paolo Lopez

View Details

“I’ve seen things on other platforms too where something I said got really misunderstood and people just start coming for you. And you feel like, 'Is this everybody? Does everybody think I shouldn’t be doing this for a living?' And you have to remember this is one group of people that are in a really bad headspace for some reason. Focus on the people you’re helping and just keep helping them.”

⸺ Cassandra Thompson

Cassandra Thompson is a career consultant, speaker, and creator. With a little more than 70,000 subscribers on YouTube, her videos have been viewed around 6 million times (and still growing). Whether you’re someone seeking a job in the traditional workforce or trying to build your own business, Cassandra’s content is for you.

Cassandra’s mission is simple: take the overwhelm out of finding a career by building confidence through training and tutorials. She doesn’t offer fluffy platitudes like “find your passion” or “live your best life” to those who find her work. Instead, she provides practical, tangible, and actionable advice that empowers her audience to level up in the modern workforce.

In this episode of The Videocraft Show Presented By Video Husky, Jon Santiago talks with Cassandra about her path as a creator. They discuss:

Cassandra’s career beginnings in the television industry and how that impacted her as a creator.
Why she decided to focus on career advice as her niche.
The significance of the mantra “done is better than perfect” as a content creator.
How she researches what her audience wants.
Making sense of negativity and hate from trolls and how to cope.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Cassandra’s YouTube channel
Cassandra’s website
Cassandra’s Instagram
Cassandra’s beauty and lifestyle YouTube channel
Double Dare with Mark Summers
On Air With Ryan Seacrest
Video Influencers
Benji Travis
Sean Cannell
Sunny Lenarduzzi

Chapters

(00:00) Intro
(04:46) Start of conversation with Cassandra
(05:45) How she started on YouTube
(08:29) Choosing and focusing on a platform
(11:16) Working in television
(16:28) How television led her to career strategy
(20:06) Traditional media vs. social media
(24:39) Her YouTube workflow
(27:28) Slow growth is still growth
(33:01) Finding a community of creators
(36:50) Being a career strategist
(39:41) Making fresh content
(42:51) Having two YouTube channels
(44:58) Get to know your audience
(51:08) Dealing with negative comments
(01:02:55) Her consulting business
(01:06:53) Where to follow Cassandra

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editors: Rex Estanislao, Shara Tecson
Project Manager: Choco Arucan
Graphics: Paolo Lopez

View Details

“I’m a super small YouTuber...but I’ll still go places like Yosemite and get recognized by people… Knowing that you’re kind of taking your children into that realm of people knowing who they are...it’s something that you have to think about a lot. It’s hard to know what the right decision is to make with that in terms of limiting the amount of exposure…”

⸺ Josh McNair

Josh McNair is the creator behind California Through My Lens, a YouTube channel and blog centered around travel in the Golden State. It’s Josh’s love letter to his home state and chronicles all the best hikes, drives, food, and more that California has to offer.

California Through My Lens began as a passion project that Josh started to fulfill his desire to create something he owned. It was also his way to document his short, but inexpensive weekend trips around California while encouraging others to do the same.

On YouTube alone, it has generated more than 28 million views from people all across the globe. It’s also earned attention from press outlets such as the LA Times, SF Gate, and Good Morning America.

On this episode of The Videocraft Show Presented By Video Husky, Jon Santiago chats with Josh about:

How California Through My Lens evolved from photoblog into YouTube channel.
How his style of traveling and vlogging will have to evolve now that he has kids.
His process behind creating a long-form documentary on traveling Route 66 with his dad.
The importance of practicing humility as a content creator.
Balancing the private and public-facing side of his life as a creator.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Josh’s Website
California Through My Lens on YouTube
Through My Lens on YouTube
California Through My Lens on Instagram
Route 66 Road Trip: 14 Days Driving the Main Street of America
Johnny and Iz Harris on YouTube

Chapters

(00:00) Intro
(04:55) Having twins
(07:21) Repurposing content
(08:43) Josh's creative origins
(18:13) How he started traveling
(24:55) Route 66 road trip with his dad
(32:09) Amie's (his wife) role in his success
(34:10) Digital privacy with his children
(39:19) Practicing humility and gratitude
(42:48) Keeping up with social media platforms
(47:09) The business side of California Through My Lens
(54:00) Travel plans for the rest of the year
(58:08) Finding a niche within a niche
(01:00:54) Where to follow Josh

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editors: Rex Estanislao, Shara Tecson
Project Manager: Choco Arucan
Graphics: Paolo Lopez

View Details

“I value the community that I have online...so very much that if I go more than a few days without streaming, like I miss them. I miss my friends! It really is a wonderful way to connect. And especially right now, in a time when so many of us feel isolated and not connected, it's been a brilliant and incredibly therapeutic thing for me, and I hope for people who are able to watch that type of content as well.”

— Trisha Hershberger

Trisha Hershberger is a creator, host, and producer, known for her content in entertainment, gaming, and technology.

She rose to prominence on the internet as one of the hosts of SourceFed, a platform founded by Philip DeFranco in 2012 as part of YouTube’s $100 million dollar original channel initiative. While at SourceFed, she was also a host for SourceFedNerd and earned two Streamy awards before leaving the channel in 2015.

In this episode of The Videocraft Show Presented by Video Husky, Trisha talks with host Jon Santiago about her early days as a creator plus:

How her background in theater translates into her work as a live-streamer.
What she learned from the years she spent working with Philip DeFranco.
Advice she’d give to any creator who wants to work with brands.
Developing her skills as an entrepreneur.
Her insights on why she prefers live-streaming on Twitch moreso than YouTube.
Her perspective on finding work/life balance as a creator.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Trisha’s Twitch Channel
Trisha’s YouTube Channel
Trisha’s Website
Trisha’s Instagram
The Naked Truth Podcast (Apple Podcasts Link)
SourceFed
SourceFedNERD
Philip DeFranco

Chapters

(00:00) Intro
(02:35) How Trisha started acting
(07:47) Her first roles as an actor
(12:42) Love for gaming and tech
(18:03) Streaming and the gaming industry
(19:48) Livestreaming vs. pre-recorded content
(22:08) Twitch as a happy place
(24:49) Twitch vs. YouTube
(30:43) Auditioning for SourceFed
(37:28) SourceFed as a launchpad for her career
(38:51) Working with Philip DeFranco
(41:37) Working with production companies
(48:59) Being a parent
(54:37) Where to follow Trisha

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editors: Rex Estanislao, Shara Tecson
Project Manager: Choco Arucan
Graphics: Paolo Lopez

View Details

“It’s not about how often you publish. It’s about how you make someone feel about your content.”

⸺ Tim Schmoyer

Thursday, March 2nd, 2006.

That’s the day this episode’s guest of The Videocraft Show presented By Video Husky posted his first YouTube video.

Fifteen years later and he’s still going strong.

Tim Schmoyer is the founder of Video Creators. It’s an online community and educational resource for YouTube creators, entrepreneurs, and brand professionals.

Video Creators has developed YouTube strategies for both up-and-coming creators as well as renowned brands including Disney, HBO, Budweiser, eBay, and Warner Brothers. To date, Tim and his team have helped their clients organically achieve over 14-billion views and 61-million subscribers.

In this episode, host Jon Santiago talks with Tim about his own journey as a YouTuber. They also touch on a variety of other subjects including:

The importance of getting your content in front of the right people instead of many people.
Why it’s best to focus on what you give rather than what you get as a creator.
Why YouTube is more about one-on-one conversation instead of presentation.
Why content strategy is less about technicalities and more about emotional value.
How he and his wife navigate this brave new world of content creation and consumption as a family with seven kids.

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Video Creators website
Video Creators YouTube channel
Reclaiming Motherhood YouTube channel
Owen Hemsath on The Videocraft Show

Chapters

(00:00) Intro
(02:48) How Tim started on YouTube
(06:07) Touching lives through YouTube
(07:52) Getting hired by YouTube
(10:48) Conversation vs. Presentation
(12:21) A BIG audience vs. the RIGHT audience
(16:40) Getting recognized
(20:52) Tim's influences
(22:57) Why some celebrity YouTubers aren't successful
(27:20) The value you give to your audience
(34:00) Emotional value vs. technicalities
(40:45) Networking on YouTube
(47:18) Giving up screen time for a year
(57:00) Kids using social media
(58:58) Private vs. public family life
(01:03:37) Burnout and unhealthy social media habits
(01:09:09) Where to follow Tim

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editors: Rex Estanislao, Shara Tecson
Project Manager: Choco Arucan
Graphics: Paolo Lopez

View Details

“I’m a big proponent of honesty. Being completely 100% transparent and honest. So I try to be as real as possible when I discuss my ideas…” ⸺ Tom Kuegler

Should you be more opinionated as a content creator? This week’s guest excels at making bold statements in his content.

Tom Kuegler is the creator behind the YouTube channel, Finding Tom. With close to 150,000 subscribers at the time of this podcast, Tom has created videos around a host of subjects. But the topic that gets the most of his attention on his channel these days is his deep appreciation for the Philippines.

Aside from vlogs, Tom is also an accomplished blogger. Tom has more than 50,000 followers on Medium. He is also the founder of the Medium publication: The Post-Grad Survival Guide which has over 40,000 readers. Aside from Medium, Tom has also earned bylines from publications such as HuffPost, Elite Daily, and Thought Catalog.

In this episode, you’ll learn…

How struggling to build a traditional career after graduating college put Tom on the path to becoming a creator.
The brutal sport he competed in that taught him valuable lessons still relevant to him today.
How finding success in blogging translated to success in video.
The impact that travel (in particular in the Philippines) has had on his life.
Why Tom believes it's important that creators think hard about giving back to their audience.

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Tom’s YouTube Channel
Tom’s LinkedIn
Tom’s Instagram
Tom’s Twitter
Tom’s Website
Tom on Medium
The Post-Grade Survival Guide
The PINOY BAITING Needs to stop
11 Things You Need To Know About Introverts
Adventurous Kate travel blog
The Videocraft Show episode with After Skool

Chapters

(00:00) Intro
(02:38) Graduating from university
(08:44) Journaling
(10:34) Origins of Tom's Creativity
(15:24) Wrestling
(26:03) Freelance writing
(32:59) Tom's travels
(43:36) Writing on Medium
(48:10) Going to the Philippines
(52:45) Meeting Manny Pacquiao
(1:01:14) How Tom started vlogging
(1:06:40) Pinoybaiting
(1:13:11) Responsibility as a content creator
(1:19:14) Being opinionated
(1:29:24) Dealing with negativity online
(1:37:06) Burnout and taking a break from YouTube

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editors: Rex Estanislao, Shara Tecson
Project Manager: Choco Arucan
Graphics: Paolo Lopez

View Details

Having a big following, it does have value and it does get your foot in the door to a lot of things. And it’s funny, you kind of have to play these games to get to a certain level. And once you get beyond this level, you can kind of write your own rules.

⸺ Mark Wooding, After Skool

This week’s guest on The Videocraft Show Presented By Video Husky has a face you might not be familiar with. But there are likely many of you who are no stranger to his incredible work.

Mark Wooding is the artistic mastermind behind the brilliant YouTube channel, After Skool. Mark has created a library of content, featuring philosophical and motivational speeches, talks, and lectures reimagined through vivid, whiteboard illustrations. Some of the prominent people whose words have enjoyed Mark’s illustration treatment include Alan Watts, Steve Jobs, Will Smith, and Dave Chappelle.

The mission of After Skool, which at the time of this podcast has just about 1.7-million YouTube subscribers, is simple: to make learning more accessible and entertaining for anyone who watches.

In this episode, Mark and Jon discuss:

The origins of Mark’s artistic and creative abilities.
How and why Mark had to reinvent After Skool a handful of times since its creation in 2016.
The upsides and downsides to having a large following on YouTube.
The difference between being busy and being productive.
The #1 piece of advice he would give to any aspiring content creators.
The art of saying no.

And much more…

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

After Skool on YouTube
After Skool on Instagram
Kram Gallery
Why Don’t Country Flags Use The Color Purple?: Mark’s Book
Ikigai
1,000 True Fans
Viral San Francisco YouTuber, creator of ‘After Skool,’ illustrates bite-sized philosophy: SF Chronicle
Millennials in the Workforce, A Generation of Weakness - Simon Sinek
My Bondage and My Freedom by Frederick Douglass
Paul Stamets, the mushroom expert
The Moment with Brian Koppelman
Give and Take by Adam Grant

Chapters

(00:00) Intro
(01:42) The origins of Mark's creativity
(11:00) His philosophy
(20:18) Thoughts on vanity metrics
(24:05) His upbringing
(31:39) The Creator Economy
(52:51) Learning never ends
(59:44) Perspective is important
(01:03:57) His creative process
(01:15:47) Skill of saying no
(01:18:50) Reaching out to people you admire
(01:29:10) How he collects his ideas
(01:33:28) Pushing your limits
(01:37:18) Feedback vs. hate
(01:39:44) Mark tells a funny story

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editors: Rex Estanislao, Shara Tecson
Project Manager: Choco Arucan
Graphics: Paolo Lopez

Why Don't Country Flags Use The Color Purple?

View Details

“Sharing (the messy parts of travel) I think is important along with sharing the beautiful b-roll as well. Because otherwise a lot of people will go travel and think it’s going to be a certain way. And I never want to show that kind of unrealistic perception of a place. But it is hard as a content creator because you also want the video to look nice. So it’s always like this internal struggle figuring out where to be raw and real and then where to just do that beautiful cinematic content.”

– Laura Reid

Laura Reid is a travel vlogger and videographer who hails from beautiful Vancouver, British Columbia. Since 2013, Laura has been creating content on YouTube, originally focusing on her interests in fashion and lifestyle - all while pursuing a degree in psychology at the University of British Columbia.

But after graduating, the travel bug bit her hard. And before entering the work world, she explored the real world first, backpacking for six months throughout Southeast Asia. After a brief stint with a marketing agency upon returning back home, she took the plunge into working for herself in 2017 and she hasn’t looked back since.

In this week’s episode of The Videocraft Show Presented By Video Husky, Jon connects with Laura and chats with her about…

What inspired her to get on the road and how travel impacted her approach to life.
Her thoughts on curating the beautiful and messy parts of travel.
The logistics and challenges behind building an eCommerce business as a creator.
What she’s learning about creating content on TikTok.
The importance of adapting to how platforms change.

And much more…

Chapters

(00:00) Intro
(03:19) Her YouTube journey
(09:15) Early days
(13:00) Her travels
(20:13) Travel vlogs
(29:09) Livmore the Label
(38:34) Social media platforms
(44:28) Logistics of travel vlogs
(49:30) Safety while traveling
(51:51) Being a female content creator
(58:21) Where to follow Laura

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

Laura’s YouTube Channel
Laura’s Instagram Account
Laura’s TikTok Account
Laura’s Website
The Travel Times - Laura’s Podcast
LIVMORE - Laura’s clothing company (not sponsored)
juicystar07 YouTube channel

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editors: Rex Estanislao, Shara Tecson
Project Manager: Choco Arucan
Graphics: Paolo Lopez

View Details

“I really try to make my videos helpful. So if you’re going to go (travel) in winter, summer, pandemic, non-pandemic, you can learn from those videos.” – Mark Wolters

Travel tips minus the fluff.

That’s what you can expect when you tune into Wolters World on YouTube. Every week, Mark Wolters and his family create videos about the best and worst parts of traveling so that fellow travelers can get the most out of their trips.

Wolters World, which started in 2009, is one of the longest-running travel channels on YouTube. In a little more than a decade, Mark and his family have produced close to 2,000 videos and counting.

Jon Santiago welcomes Mark as a guest on this week’s episode of The Videocraft Show Presented by Video Husky. They chat about a variety of topics including:

Why Mark decided to begin a YouTube channel.
Starting another YouTube channel in a completely different niche.
Why he’s happy with keeping his YouTube channels as a profitable hobby and not a full-time gig.
How his passion for travel started.
How he deals with negativity on YouTube.
The impact of traveling on his kids.

And much more.

Relevant Links

Wolters World Website
Wolters World on YouTube
Wolters World on Instagram
Wolters Twitter
Professor Wolters Youtube channel
Simply Jocelyn YouTube channel
Professor Christmas YouTube channel
Visit Xi'an - Top 10 Sites in Xi'an, China - Terracotta Warriors
Learn German: Accusative Prepositions - Wolters World’s First Video
MrBeast YouTube channel
Johnny Harris YouTube channel
Iz Harris YouTube channel

Chapters

(00:00) Intro
(01:39) Starting Mark's YouTube channel
(07:53) Passion for travel
(16:17) Being a professor
(26:08) Being a YouTuber
(41:03) Organizing travel content
(47:41) You don't have to be perfect
(51:21) Collaborations
(53:45) Dealing with negativity
(58:55) Having two YouTube channels
(01:00:40) Building a community
(01:04:41) Balancing YouTube and a day job
(01:09:45) Simply Jocelyn YouTube channel
(01:14:57) Impact of travel on his children
(01:23:39) Vision for the future

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

Producer: Nikki Vicente
Editors: Rex Estanislao, Shara Tecson
Project Manager: Choco Arucan
Graphics: Paolo Lopez

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Season 1 of The Videocraft Show is in the books! We learned a lot from our first slew of guests. In this episode, Jon Santiago and producer Nikki Vicente recap their biggest takeaways and lessons from the creators featured.

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

How to Use Curiosity to Fuel Your Creativity with Jake Matthews (Ep #1)
How to Be More Creative; Stay Curious (with Jake Matthews)
How to Start Working With Brands as a Photographer (with Jake Matthews)
How Travel Can Change You (with Jake Matthews)
Creators vs Influencers, Navigating Brand Deals with Martin Wong (Ep #2)
How to Avoid Burnout as a Content Creator (with Martin Wong)
Appreciating the Process of Creation for YouTube with Bryan Mederos (Ep #3)
How to Be Successful in Content Creation (with Bryan Mederos)
You Don't Need a Huge Audience to Make Money on YouTube w/ Owen Hemsath (Ep #4)
How to Stand Out On YouTube (with Owen Video)
How to Create a Content Strategy on YouTube (with Owen Video)
How Levi Kelly Built a YouTube Channel Focused on Touring Quirky Airbnbs (EP #5)
How To Deal With Negative Comments (with Levi Kelly)
MrBeast's YouTube channel
JennaMarbles' YouTube channel
Becoming a YouTube Creator on the Rise with Robuilt (Ep #6)
You Don't Need An Expensive Camera To Make YouTube Videos (with Rob Abasolo of Robuilt)
A look inside my $72,000 Los Angeles Tiny Home | Tiny House Vlog #1
Barry Manilow's A Very Strange Medley (V.S.M.)
Find Your Niche by Combining Different Passions with Marielle Hénault (Ep #7)
Aquamermaid website
Make Content That You Love and Enjoy (with Marielle Chartier-Hénault)
How to Create More Video Content By Building Systems w/ Doug Cunnington (Ep #8)
How To Make Content That Makes Sales (with Doug Cunnington)
Embrace Experimentation as a Video Creator w/ Monte Weaver of Valet Media (Ep #9)
Pay Attention To The Comments Section (with Monte Weaver)
Focus On Uploading More and More Content (with Monte Weaver)
How To Build A YouTube Audience By Creating Problem-solving Content w/ Desiree Martinez (Ep #10)
Maintaining A YouTube Channel and Balancing Time (with Desiree Martinez)
Women of YouTube podcast

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Production Credits

Producer: Nikki Vicente

Editors: Rex Estanislao, Shara Tecson

Project Manager: Choco Arucan

Graphics: Paolo Lopez

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“Think about where you want to be 10 years into being a creator and that will be your measuring stick.”

Desiree Martinez

Desiree Martinez is the founder of All in One Social Media, an online marketing agency that helps companies leverage social media. She’s also the host of the popular Women of YouTube Podcast, a show that spotlights the unique experiences and challenges faced by female video creators.

In this episode of The Videocraft Show, she chats with Jon Santiago about the cross-section between business and content. Among the topics they discuss include:

Why the 2008 financial collapse turned out to be a blessing in disguise for her career as a marketer and content creator.
Building a business around the mission of employing military spouses.
How she generates leads for his agency by creating problem-solving YouTube content.
Why it’s important for YouTbe creators to build other sources of income outside of Google Adsense.
How she juggles her many projects as the wife of a military veteran, mother, and content marketer.

And much more…

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links - All in One Social Media

Desiree’s Website
Women of YouTube Podcast
Desiree’s YouTube Channel
Desiree’s Instagram
Screenshot of Jon’s email to Desiree
"Vlog Like a Boss: How to Kill It Online with Video Blogging" by Amy Landino

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Production Credits - Edited by Rex Estanislao

Additional production assistance by Nikki Vicente

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“If five people watch the video, be happy. Because all we’re focused on is doing your first 50 videos. So once you get past those first 50 videos that are not perfect...then you can see if this is going to work for you.”

Monte Weaver

This episode of The Videocraft Show features a conversation with Monte Weaver. Monte is a digital strategist turned content creator who teaches all things tech and social media. In 2020, Monte took the plunge into YouTube and to his surprise, his channel took off. In only a matter of months, he went from a handful to a few thousand subscribers.

Host Jon Santiago chats with Monte about his journey on YouTube thus far. They also discuss:

How he’s leveraging new video platforms, like Amazon Live, to make money as a creator.
The rule of 50 and why it’s important for new YouTube creators to follow.
Building relationships with brands and his audience.
The process of creating an online course.
The value of paying close attention to what your audience is saying in the comments section.
Why you have to know your value as a content creator, especially when it comes to brand deals.

And much more…

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links - Monte’s YouTube Channel

Monte’s Website
Think Media on YouTube
Tom Buck on YouTube
The YouTube Video that Took Off For Monte
3 Elements of Creating a Viral YouTube Video
Deep Work by Cal Newport

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Production Credits

Edited by Rex Estanislao
Additional production assistance by Nikki Vicente

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It’s just been slow grinding it out. There’s never been a huge inflection point.

Doug Cunnington

In this week’s podcast, Jon connects with Doug Cunnington, founder of Niche Site Project, a go-to-resource for anyone who wants to learn about affiliate marketing. Aside from being an internet marketer, Doug is also a content creator. Along with his website and podcast, Doug’s built an audience on YouTube by teaching affiliate marketing.

In this episode, Doug and Jon discuss a host of topics including:

How he creates YouTube videos by repurposing content he’s made for other platforms.
How live streaming differs from creating edited videos.
Why it’s important to him to drive his YouTube viewers to his email list.
The value of posting YouTube videos daily.
How he prepares for interviews and the method he uses in asking the right questions.

And much more…

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links - Doug’s YouTube Channel

The Doug Show
Niche Site Project
I Published 60 YouTube Videos in 30 Days. Here's What Happened.
Cal Fussman

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Production Credits

Edited by Rex Estanislao
Additional production assistance by Nikki Vicente

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I have nothing to hide pretty much. A lot of people (hesitate to share and are) like, ‘Oh this is my secret recipe of success of how I make my stuff.’ I feel people will buy more from you because they know exactly how you make it and how you do it. A lot of people, even if they know how you do (what you do), they’re not going to make it themselves. It’s too much work.

– Marielle Chartier-Hénault

If you’re struggling to figure out the identity of your YouTube channel, then this episode of The Videocraft Show is for you. Jon connects with Marielle Chartier-Hénault, an entrepreneur who’s leveraged content for her business. By combining her interests in swimming, fitness, and Disney princesses, Marielle founded the Aquamermaid School, a one-of-a-kind business centered around the unique niche of mermaiding.

In this episode, Marielle and Jon discuss…

How creating content for YouTube has helped her build awareness for her business.
Why collaboration has been a key to growing both her channel and company.
How long it took her to reach her first 1,000 subscribers.
How she uses SEO to determine which videos she should make.
Her open and transparent attitude when it comes to business.

And much more…

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links - Marielle’s YouTube Channel

Aquamermaid
Learn How We Made Penelope Cruz Silicone Mermaid Tail
What is mermaiding?
Ahrefs - SEO Tools & Resources

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Production Credits

Edited by Rex Estanislao
Additional production assistance by Nikki Vicente

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I really try to cherish what I have and cherish the audience that I've built, and I'm very thankful for it… I always remind myself to be thankful for what I have.

-Rob Abasolo (of Robuilt)

Welcome to another edition of The Videocraft Show presented by Video Husky. This episode features a conversation Jon had with Rob Abasolo of the YouTube channel Robuilt. Like last week’s guest, Levi Kelly, Rob creates video content around the narrow niche of tiny houses and unorthodox homes. He’s still a relative newcomer to YouTube. But his channel exploded in growth just six months after he started it in 2020.

In this podcast, Rob and Jon talk about some of the following subjects:

Balancing YouTube and the responsibilities to his family and day job.
How he comes up with ideas for new videos.
What prompted him to choose his niche.
How he became a Creator on the Rise on YouTube.
The moment he realized he needed to outsource his editing.
Why you can't be a YouTuber just for the money.
Why it’s important to maintain a positive outlook in spite of challenges you’ll face as a creator.

And much more…

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links - Rob’s YouTube Channel

Rob’s Instagram
Rob’s Website
Barry Manilow: A Very Strange Medley
How much does this $165,000 Tiny House make on Airbnb? | Meeting the Host
Talking TINY HOMES, tiny toilets & everything in-between w/ Airbnb Enthusiast & Youtuber Levi Kelly
A look inside my $72,000 Los Angeles Tiny Home | Tiny House Vlog #1
THIS $200,000 SPACESHIP TINY HOUSE HAS BEEN FULLY RESTORED!
Levi Kelly’s YouTube Channel

Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft.

Production Credits

Edited by Rex Estanislao
Additional production assistance by Nikki Vicente

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"90% is behind the scenes. The 10% is what everybody views."

- Levi Kelly

In this episode of The Videocraft Show, Jon connects with Levi Kelly. Levi is a full-time YouTuber who gives viewers an inside look at some of Airbnb's most unique stays. From tiny houses, yurts, and shipping containers - you name it and Levi’s seen it.

In this episode, Jon and Levi have a conversation about a variety of subjects including…

How he made the transition from freelance videographer into YouTuber.
How he deals with criticism from his audience.
His strategy for finding these unique stays that he creates content around.
How he plans his YouTube workflow and travel logistics.
How he involves his audience in deciding certain elements of his content.

And much more…

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/

Relevant Links - Levi’s YouTube Channel

Levi’s Instagram
Hōmies - Levi’s Merch
Levi’s Patreon
Robuilt's YouTube Channel
Peter McKinnon's YouTube Channel
Casey Neistat's YouTube Channel
This American Life Podcast
How much does this $165,000 Tiny House make on Airbnb?
Talking TINY HOMES, tiny toilets & everything in-between w/ Airbnb Enthusiast & Youtuber Levi Kelly
SimpliSafe

Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft.

Production Credits - Edited by Rex Estanislao

Additional production assistance by Nikki Vicente

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“I think what a lot of people do is they’re like if I add this magical keyword into my title, my video will pop. You’ve got to remember there’s 100 other people just like you thinking those same thoughts, okay? So it really comes down to content strategy. And your content strategy - your YouTube Channel - should be like a table, a sturdy, reliable table.”

– Owen Hemsath

Owen Hemsath is a creative entrepreneur who coaches industry thought-leaders on how to leverage the power of YouTube. He teaches students all they need to know about being successful on video without a huge audience. With a small but mighty presence of 60,000 subscribers on YouTube, Owen practices what he preaches.

In this episode, Owen and Jon Santiago discuss a handful of topics including:

How Owen overcame a troubled history to become a family man and successful with YouTube.
Owen’s mission to create entertaining video content for families.
How to create an effective YouTube content strategy beyond SEO.
The overlooked tactic that smaller creators can use to land brand deals.
How to deal with rejection from potential sponsors.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/

Relevant Links - The Video Marketing School

Owen’s YouTube Channel
Owen’s Instagram (@owenvideo)
Owen’s TikTok (@owenvideo)
Alex Becker
Brian G Johnson
Roberto Blake
Nick Nimmin
Peter McKinnon
Shonduras

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Production Credits

Edited by Rex Estanislao
Additional production assistance by Nikki Vicente

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“I have this like burning desire to solve this creative problem, you know? Doesn’t matter if I’m gonna go to sleep at 2 in the morning - I gotta figure it out.”

– Bryan Mederos, Nacho Average Finds

Bryan Mederos is one-half of the brains behind Nacho Average Finds. In 2017, Bryan launched this YouTube Channel with his brother, Nacho, as a love letter to sneaker culture. Over the years, the content of their channel has evolved and these days, they’re known for their documentary deep dives into the history of some of the world’s most iconic kicks.

In this episode, Bryan and Jon Santiago have a wide-ranging conversation about a variety of subjects including:

The origins of his YouTube Channel.
Embracing the challenge of creative work.
Why an obsessiveness to learn fuels his development as a creator.
Why YouTube analytics aren’t always the answer to growing a channel.

And much more…

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/

Relevant Links - Nacho Average Finds on YouTube

Nacho Average Finds on Instagram
Nacho Average Finds on Facebook
Seth Godin
Johnny Harris
Gary Vaynerchuk on being a New York Jets fan

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Production Credits

Edited by Rex Estanislao
Additional production assistance by Nikki Vicente

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“What am I competing against (for a brand deal)? You know a lot of times yes, influencers are competing with influencers. But the biggest competition is actually the platform itself."

– Martin Wong

Martin Wong is a creator who’s leveraged his influence as an award-winning photographer into a significant following on social media. Martin Specializes in shooting a variety of subjects, but what’s really put him on the map is his work with cosplay models and gamers. Based in Los Angeles, Martin is also deeply embedded in the heart of influencer and creator culture in the US.

In this episode, Martin speaks with host Jon Santiago about:

How and why he got started in photography.
His tips and advice for developing a career as a content creator or influencer.
The distinction between influencers and content creators.
How to stay grounded and level-headed when you have thousands of followers on social media.
Building an online community.

And much more…

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links and Content - Martin’s Website - Martin’s Instagram (@martinwongphoto) - Martin’s Twitter (@MartinWongPhoto) - Martin’s TikTok (@MartinWongPhoto) - Martin’s Discord Channel Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft.

Production Credits

Edited by Rex Estanislao
Additional production assistance by Nikki Vicente

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“Photography, videography - any sort of creativity - always feels like a very peaceful, heart-reset for me. It kind of allows me to slow down and breathe and just take in my surroundings.”

– Jake Matthews

In the very first episode of The Videocraft Show presented by Video Husky, host Jon Santiago speaks with Jake Matthews. Jake is a multimedia creator based in Nashville, Tennessee. His creative work behind the camera has landed him gigs with companies such as Airbnb to Lululemon. And from Kenya to Greece, his creativity also enabled him to travel all over the world.

In this conversation, Jon and Jake discuss:

Why curiosity is so important to him and his work.
How traveling around the world inspires him to become a better creator.
The four elements that make 95% of great visual content (One of them isn’t your camera).
Handling people’s expectations and perceptions of his life as a content creator.
How to manage finances as a content creator.

And more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links - Jake’s Website

Jake’s Instagram (@jakesvisuals)
Bizbud
J Creative House

Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft.

Production Credits

Edited by Rex Estanislao
Additional production assistance by Nikki Vicente

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The Videocraft Show is a weekly podcast about the craft and business of content creation. Whether you're an aspiring creative or established video veteran, this show is here to inspire you.

This is a sneak peek of a few of the conversations you’ll hear on the very first season of the podcast. The Videocraft Show launches on Tuesday, January 19. New episodes released every Tuesday morning!

Learn More ➡️ www.videocraftshow.com

The Videocraft Show Presented by Video Husky: Recent Episodes

Jon Santiago