Talk Experiential: Recent Episodes
Joey Kercher
Every Talk Experiential Podcast features an in-depth interview and conversation with a key player in the world of experiential marketing. Take control of your brand in today’s changing marketplace by learning how to create authentic and unique connections with consumers on a personal level. Learn how to successfully employ experiential marketing strategies to increase your brand’s engagement and create meaningful experiences that lead to brand loyalty.
Our talk with Steve Randazzo brings us to discuss how to deliver experiential marketing to the digital world.
Our talk with Ryan Gruwell brings us to discuss how to turn your passions into entrepreneurism.
Our talk with Ben Maitland-Lewis of Pretty Instant brings us to discuss how implementing photography helps leave lasting imprints and boosts consumer engagement.
Our talk with Jon Ferrara of Nimble brings us to discuss the need for relationships and the effective nurturing of them.
Our talk with Mike Bryant of Mile Zero brings us to discuss how to take sponsorships from billboards to live events and festivals.
Our talk with Taylor Justin of Coca-Cola brings us to discuss how to drive innovations in trends.
Our talk with Brett Hyman of NVE Experience Agency brings us to discuss how agencies can make the shift in becoming provocateurs of culture.
Don Winters and Adam Pierce are our guests on our 14th episode of Talk Experiential. Don started in the advertising business right out of college in publishing before making his way over to out-of-home and experiential marketing. Don and Adam co-founded EMG Media Inc. and run marketing campaigns for clients to help them get in front of their core, target audience. EMG Media Inc. has more than 20 exclusive media properties that break through the clutter of advertising.
Topics on Today’s Episode:
What is out-of-home marketing?
Where do out-of-home marketing campaigns appear?
How does a brand get their ROI from out-of-home marketing campaigns?
For more information on Encompass Media Group (EMG) visit their website. For more information on Don Winters or Adam Pierce, connect with them on LinkedIN.
John McGuire and Eric Slayman are our guests on our 13th episode of Talk Experiential. Both have worked extensively in the experiential marketing and event management industry with special expertise in event sponsorship. We dive into event sponsorship in today’s episode and talk about the different ways that brands can enhance the guest’s experience with the brand experience kind of “baked into” that exceptional guest experience.
Topics on Today’s Episode:
How do brands begin when they want to sponsor an event?
How do brands really maximize their partnerships with other brands?
How do brands maximize their dollars and spending at events?
Highline creates and produces amazing experiences based on their founder’s vision, “to create experiences that are more impactful than the view atop Vail Mountain.” Highline is well known for their work with brands through event sponsorship. For more information on Eric, check out @ericslayman. For more information on Highline, visit Highline at http://gohighline.com/ or connect on social via @Go_Highline.
Fritz Heffinger is our guest on our twelfth episode of Talk Experiential! He is the CEO and Co-Founder at OutCold, a full-service experiential agency that tells brand stories such as building pop-up shops in Airstreams. The goal is to give fun and energizing experiences that have an effect on people that cannot be matched in any other way, through any other form of marketing. Today we talked about the value of experiential marketing when it comes to connecting with consumers.
Topics on Today's Episode:
When you have a conversation with a consumer, how far does the reach go? How does it compare to social media?
How does experiential marketing help you connect with consumers?
Why is the conversation such a valuable part of marketing?
For more information on Fritz, you can follow him on Instagram at @frritzz or connect with his company, OutCold, at http://www.outcold.com.
Christian Jurinka is our guest on our eleventh episode of Talk Experiential! He is the CEO at Attack Marketing, a national & field marketing agency that helps brands connect with their core customers through retail events, experiential events, and both non-traditional and traditional marketing. We talked about the importance of having qualified and particular people working these events and representing brands.
Topics on Today's Episode:
How important is the "people aspect" in marketing?
What does great interactions between brand reps and the public create? How does it generate brand loyalty and brand awareness?
How does the minimalism trend impact brands?
For more information on Christian, you can follow him on Twitter @cjurinka or connect with his company, Attack Marketing, at http://www.attackmarketing.com/.