The Small BizChat: Recent Episodes
Melinda Emerson
Melinda F. Emerson, SmallBizLady, is America’s #1 Small Business Expert. She has been a thriving entrepreneur for nearly 20 years and is an internationally known keynote speaker and expert on small business development and social media marketing. She publishes a resource blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. A pioneer in social media marketing, she is the creator and host of #Smallbizchat, the longest running live chat on Twitter for small business owners. Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter.
In this episode, Melinda Emerson is joined by Tara Landes to explore the multifaceted role of a business president. Tara discusses the impact and priorities that come with the position, emphasizing the importance of balancing day-to-day operations with strategic planning. The conversation covers effective hiring and team-building strategies, highlighting the role of leadership and the benefits of advisory boards.Tara Landes is the founder of Bellrock Benchmarking, a Canadian consulting firm specializing in solving complex business challenges and driving lasting organizational change. With over 25 years of experience, she has advised 300+ small business leaders and led 950+ graduates through Bellrock’s management training programs. Tara holds certifications in Change Management (PROSCI) and is a Licensed Influence Trainer with The Cialdini Institute. A dynamic speaker, she has presented for organizations like TEC Canada and Engineers and Geoscientists BC. For more information: http://www.bellrock.ca
(0:00) Introduction and welcome, importance of subscribing, and guest introduction(1:59) Impact and priorities of a business president(3:57) Balancing operations with strategic planning(5:28) Hiring and team-building strategies(10:41) The role of leadership and advisory boards(12:55) High value presidential activities and best business advice(15:03) Closing remarks and Small Biz Lady Academy info(16:13) Outro and thank yous
In this episode, Melinda Emerson welcomes Leyanis Diaz to discuss key insights into multicultural marketing. Leyanis addresses common marketing mistakes and the critical distinction between inclusive marketing and tokenism. The conversation highlights the impact of the current climate on multicultural marketing strategies and the importance of leveraging influencers and community leaders. Leyanis emphasizes the need for multicultural marketing to become a mainstream strategy.Leyanis Diaz is a Bilingual Business Expert & Consultant, Community & Economic Development Leader, and the visionary Founder of MAJOR, an online platform dedicated to supporting diverse entrepreneurs. With over a decade of experience empowering small business owners and professionals across the U.S. and Latin America, Leyanis helps bridge the language and resource gaps that often hold entrepreneurs back. Her work has impacted startups, nonprofits, and economic development organizations alike, helping them better reach and serve multicultural communities through inclusive programming, training, and strategy. Her mission is simple: to make business education and support accessible, actionable, and culturally relevant. For more information: https://wearemajor.com
(0:00) Introduction and welcome, subscription promotion, and guest introduction(1:54) Leyanis Diaz on marketing mistakes and inclusive marketing vs. tokenism(6:35) Impact of current climate on multicultural marketing(9:11) Leveraging influencers and community leaders in marketing(12:06) Multicultural marketing as a mainstream strategy(14:30) Best business advice received by Leyanis Diaz(16:01) Closing remarks and additional resources
In this episode, Melinda Emerson engages with Michelle Kopper to explore her entrepreneurial journey and how she overcame fear to succeed. Michelle delves into the role of divine gifts and spirituality in business, offering insights into integrating personal beliefs with professional goals. The conversation addresses imposter syndrome, providing strategies for validation in the market. Michelle Kopper believes your calling is your compass. It's the key to creating impact and prosperity. She helps coaches, healers, and experts turn visibility into income. With over 30 years of experience, she's helped thousands share their voice and turn visibility into prosperity. From the inside-out. As CEO of The Inspired Voice Business Coaching, she helps clients refine messaging, elevate presence, and grow faster. She's a master at helping leaders create more impact by stepping more fully into who they truly are. For more information: https://www.michellekopper.com
(0:00) Introduction and show overview (1:25) Guest introduction: Michelle Kopper (2:06) Michelle's journey and overcoming fear (5:59) Defining divine gifts and spirituality in business (9:52) Tackling imposter syndrome and validating your market (14:38) Michelle's best business advice and closing remarks (16:11) Outro and next episode teaser
In this episode, Melinda Emerson introduces an engaging discussion with guests Rich Trotter, Mitch Axelrod, and Dr. Dan Young. The conversation kicks off with each guest sharing their favorite business podcast and app, revealing unique tools that aid their entrepreneurial journey. They then delve into timeless marketing strategies, discussing classic tips that still hold relevance today, and highlight their top business book recommendations. Mitch Axelrod is a 45-year entrepreneur, speaker, trainer, advisor, and #1 Wall Street Journal, Barnes & Noble, and Amazon bestselling author. He has delivered 3,500 seminars, workshops, keynotes, and coaching clinics to more than a million people on business, entrepreneurship, sales, leadership, values, and intellectual property. Mitch has appeared in dozens of media and taught at NYU, USC, Notre Dame and Harvard. He has helped his clients generate $3 billion in revenue. For more information: https://thenewgameofip.com
Connect with Mitch Axelrod:Website: https://thenewgameofip.comLinkedIn: https://www.linkedin.com/in/mitchaxelrodFacebook: https://www.facebook.com/mitchaxelrodTwitter: https://x.com/MitchAxelrod
Dr. Dan Young is a dynamic entrepreneur, TEDxWilmington organizer, and founder of Ready Speaker One. With a passion for empowering individuals and businesses, he has dedicated his career to helping people build generational wealth through education, personal development, and impactful communication. As the driving force behind TEDxWilmington, Dr. Young has created a platform for thought leaders to share transformative ideas. Through his Ready Speaker One training, he equips aspiring speakers with the tools to become influential communicators. For more information: tedxwilmington.net
Connect with Dr. Dan Young:Website: https://www.tedxwilmington.netYoutube: https://www.youtube.com/channel/UCj6kNpd-SLGMFGuo1T2IdVwFacebook: https://www.facebook.com/TEDxWilmDETwitter: https://twitter.com/TEDxWilmingtonInstagram: https://www.instagram.com/tedxwilmde
Rich Trotter is CEO Rosati Ice, a business that is over 100 years old. As the oldest of 13 kids, a West Point Graduate and Army Veteran, Rich is a natural born leader. After leaving the military, Rich returned to Pennsylvania and began work with his father in the soft pretzel business. 25 years ago, he and a partner bought Rosati Ice which is not only America’s First but also the World’s Best Italian Ice. Rosati Ice cups are offered in schools across the country and are made to meet the guidelines of nutritional lunch programs. His opinion, advice and guidance is often sought-after. Rich’ lives according to his mantra: “Do the right thing, the right way, for the right reason.” For more information: www.Rosatiice.com
Connect with Rich Trotter:Website: https://www.rosatiice.comYoutube: https://www.youtube.com/user/rosatiiceFacebook: https://www.facebook.com/rosatiiceTikTok: https://www.tiktok.com/@rosatiiceInstagram: https://www.instagram.com/rosatiice
(0:00) Introduction and welcome(0:34) Importance of subscribing and introduction of guests(1:26) Favorite business podcast and app(3:46) Favorite old school marketing tip and best business book(7:16) Closing remarks, mission statement, and final thoughts(8:02) Small Biz Lady Academy promotion(8:25) Outro and next episode teaser
In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. Rich Trotter is CEO Rosati Ice, a business that is over 100 years old. As the oldest of 13 kids, a West Point Graduate and Army Veteran, Rich is a natural born leader. After leaving the military, Rich returned to Pennsylvania and began work with his father in the soft pretzel business. 25 years ago, he and a partner bought Rosati Ice which is not only America’s First but also the World’s Best Italian Ice. Rosati Ice cups are offered in schools across the country and are made to meet the guidelines of nutritional lunch programs. His opinion, advice and guidance is often sought-after. Rich’ lives according to his mantra: "Do the right thing, the right way, for the right reason.” For more information: https://www.Rosatiice.com
(0:00) Introduction and welcome to guest Rich Trotter(2:22) Rich Trotter’s background as a fourth generation entrepreneur(5:26) Challenges, innovations, and transition to natural ingredients in the food business(9:07) Overcoming the pandemic's impact on small businesses(11:43) Best business advice received and closing remarks(12:47) Outro and next episode teaser
In this episode, Melinda Emerson welcomes Dr. Dan Young to discuss the art of crafting and promoting a successful TED Talk. Dr. Dan shares insights into his own TED Talk journey, detailing its background and the impact it has had. He provides valuable strategies for aspiring speakers on how to effectively convey their message and gain visibility. Dr. Dan Young is a dynamic entrepreneur, TEDxWilmington organizer, and founder of Ready Speaker One. With a passion for empowering individuals and businesses, he has dedicated his career to helping people build generational wealth through education, personal development, and impactful communication. As the driving force behind TEDxWilmington, Dr. Young has created a platform for thought leaders to share transformative ideas. Through his Ready Speaker One training, he equips aspiring speakers with the tools to become influential communicators. For more information: https://tedxwilmington.net
(0:00) Introduction, podcast mission, and guest introduction(2:17) Background and impact of Dr. Dan Young's TED Talk(6:38) Crafting and promoting a successful TED Talk(15:01) Best business advice received by Dr. Dan Young(16:54) Closing remarks and outro
In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges. Mitch Axelrod is a 45-year entrepreneur, speaker, trainer, advisor, and #1 Wall Street Journal, Barnes & Noble, and Amazon bestselling author. He has delivered 3,500 seminars, workshops, keynotes, and coaching clinics to more than a million people on business, entrepreneurship, sales, leadership, values, and intellectual property. Mitch has appeared in dozens of media and taught at NYU, USC, Notre Dame and Harvard. He has helped his clients generate $3 billion in revenue. For more information: https://thenewgameofip.com/
(0:00) Introduction and Guest Introduction: Mitch Axelrod(2:04) Mitch Axelrod's Background and Licensing Journey(7:40) Identifying and Protecting IP for Licensing(13:40) Common Mistakes and Tips for Licensing Negotiations(19:21) Best Business Advice Given to Mitch Axelrod
In this episode, Melinda Emerson kicks off with a warm welcome to The SmallBizChat and highlights National Small Business Week. She shares recent news affecting small businesses, then delves into strategies for growth, drawing on her 26 years of entrepreneurial experience. Melinda contrasts the startup processes of the past with today's landscape and evaluates ownership options such as franchises and acquisitions. The discussion turns to thriving in challenging economies, focusing on recession-resilient sectors and the role of AI. Finally, Melinda outlines resources and support available for business owners, offering encouragement and insight.(0:00) Introduction and welcome to The SmallBizChat(1:22) National Small Business Week and recent small business news(2:28) Strategies for growth and key lessons from 26 years in entrepreneurship(7:28) Comparing business startup processes: Then and Now(9:26) Evaluating business ownership options: Franchises and acquisitions(13:34) Thriving in challenging economies: Recession-resilient sectors and AI(15:27) Resources and support available for business owners(17:00) Closing remarks and final thoughts
In this episode, Melinda Emerson introduces a panel format featuring Dov Gordon, Dr. LaTanya White, and Anisha Robinson Keeys, who share their insights and experiences. The conversation highlights each guest's favorite business books, offering listeners valuable recommendations to enhance their entrepreneurial knowledge. Dr. LaTanya White is a pioneering thought leader in Wealth Equity and a trailblazing researcher dedicated to dismantling systemic barriers to economic advancement. As the founder of Concept Creative Group, a global professional development firm, she has spent over a decade empowering more than 10,000 Black entrepreneurs to build sustainable wealth. Recognized by the U.S. Department of State, U.S. Department of Commerce, and the U.S. Senate, Dr. White’s work is driving real change in racial equity. Her mission is to close the wealth and skills gap for Black and brown families—helping them move beyond generational wealth to establish lasting family dynasties. Learn more at https://meetdrwhite.com
Connect with LaTanya White:Website: https://meetdrwhite.comLinkedIn: https://www.linkedin.com/showcase/dynasticwealthFacebook: https://www.facebook.com/MeetDrWhiteInstagram: https://www.instagram.com/meetdrwhiteTwitter: https://twitter.com/meetdrwhite
Dov Gordon is Master Networker and marketing expert. He’s the Founder of The Joint Venture Marketing Mastermind, JVMM is a highly curated, under-the-radar network of “thought leader” entrepreneurs who promote, learn from and support each other. For more information head over to his business website: https://www.ProfitableRelationships.com
Connect with Dov Gordon:Website: https://www.ProfitableRelationships.comLinkedIn: https://www.linkedin.com/in/dovgordonFacebook: https://www.facebook.com/ProfitableRelationshipsYoutube: https://www.youtube.com/@ProfitableRelationshipsTelegram: https://t.me/dovgordon
Anisha Robinson Keeys is a Fractional Talent Acquisition Director with over a decade of expertise in helping businesses build high-performing teams. She specializes in identifying top talent, optimizing hiring processes, and developing strategic recruitment plans that fuel business growth. A sought-after speaker, Anisha shares insights on diversity, corporate sponsorship, personal branding, social media strategy, and fundraising excellence. Passionate about empowering small businesses, she equips leaders with the tools to attract, hire, and retain the right people, ensuring they scale successfully and sustain long-term success. Learn more here: https://www.linkedin.com/in/anisharobinsonkeeys
Connect with Anisha Robinson Keeys:LinkedIn: https://www.linkedin.com/in/anisharobinsonkeeys
(0:00) Introduction and Opening Remarks(1:19) Panel Format and Guest Favorites(7:17) Guests' Favorite Business Books
In this episode, Melinda Emerson and Anisha Robinson Keeys delve into the challenges of talent acquisition for small businesses, emphasizing the growing trend of fractional talent. They discuss the importance of a structured hiring process and highlight the best platforms and assessments to enhance hiring decisions. The conversation touches on the role of AI in crafting job descriptions and the critical nature of effective onboarding. Anisha shares her top business advice, offering valuable insights for entrepreneurs.Anisha Robinson Keeys is a Fractional Talent Acquisition Director with over a decade of expertise in helping businesses build high-performing teams. She specializes in identifying top talent, optimizing hiring processes, and developing strategic recruitment plans that fuel business growth. A sought-after speaker, Anisha shares insights on diversity, corporate sponsorship, personal branding, social media strategy, and fundraising excellence. Passionate about empowering small businesses, she equips leaders with the tools to attract, hire, and retain the right people, ensuring they scale successfully and sustain long-term success. For more information, https://www.linkedin.com/in/anisharobinsonkeeys
(0:00) Introduction and encouragement to subscribe(2:14) War for talent and fractional talent acquisition(4:04) Structured hiring process for small businesses(7:30) Best platforms and use of assessments in hiring(14:12) Role of AI in job descriptions and importance of onboarding(18:31) Anisha Robinson Keyes' best business advice(20:01) Information on Small Business Lady University and Academy(21:11) Closing remarks and final advice
In this episode, Melinda Emerson introduces Dov Gordon to explore the dynamics of joint ventures and partnership collaborations. They discuss the significance of establishing clear joint venture agreements and strategies for handling conflicts that may arise. Dov shares insights on overcoming hesitation when entering joint ventures and offers practical advice for small business owners considering such partnerships. The episode emphasizes the benefits of collaboration and provides actionable tips for successful joint ventures.Dov Gordon is Master Networker and marketing expert. He’s the Founder of The Joint Venture Marketing Mastermind, JVMM is a highly curated, under-the-radar network of “thought leader” entrepreneurs who promote, learn from and support each other. For more information head over to his business website: https://www.ProfitableRelationships.com
(0:00) Episode introduction and guest introduction(6:33) Key insights on joint ventures and partnership collaborations(9:24) The importance of joint venture agreements and handling conflicts(11:21) Overcoming hesitation and advice for joint ventures(14:09) Sponsor: Small Business Lady University and Academy
In this episode, Melinda Emerson is joined by Dr. LaTanya White to explore the concept of generational wealth. The discussion delves into the historical context of financial trauma and its effects on wealth building, offering a fresh perspective on redefining wealth and debunking common myths surrounding wealth creation. Dr. White shares practical strategies for first-generation wealth creators, providing actionable insights for those starting their journey towards financial stability. Dr. LaTanya White is a pioneering thought leader in Wealth Equity and a trailblazing researcher dedicated to dismantling systemic barriers to economic advancement. As the founder of Concept Creative Group, a global professional development firm, she has spent over a decade empowering more than 10,000 Black entrepreneurs to build sustainable wealth. Recognized by the U.S. Department of State, U.S. Department of Commerce, and the U.S. Senate, Dr. White’s work is driving real change in racial equity. Her mission is to close the wealth and skills gap for Black and brown families—helping them move beyond generational wealth to establish lasting family dynasties. Learn more at https://meetdrwhite.com
(0:00) Introduction to The SmallBizChat with Melinda Emerson(2:29) Dr. LaTanya White's journey and the concept of generational wealth(5:10) Historical context of financial trauma and its impact on wealth building(8:36) Redefining wealth and debunking wealth creation myths(12:17) Strategies for first-generation wealth creators(15:26) Sponsor: Small Biz Lady University and Small Biz Lady Academy(16:25) Closing remarks on business success
In this episode, Melinda Emerson kicks off with the engaging "Hit It and Quit It" segment, setting the stage for a lively discussion. The conversation shifts to a sharing of favorite business tools and tips, offering practical insights for small business owners looking to enhance their operations. Brynne Tillman is a globally recognized LinkedIn strategist, author, and CEO of Social Sales Link. Known as “The LinkedIn Whisperer,” she helps entrepreneurs and sales professionals leverage LinkedIn to grow their networks, build relationships, and drive sales. A master of social selling, Brynne transforms how businesses connect with decision-makers, offering practical strategies for long-term success in today’s digital landscape. She’s created an AI resource to help with sales outreach on LinkedIn and much more. For more information https://askssl.ai
Connect with Brynne Tillman:Website: https://askssl.aiLinkedIn: https://www.linkedin.com/company/social-sales-link-llcInstagram: https://www.instagram.com/SocialSalesLinkTwitter: https://twitter.com/socialsaleslinkYoutube: https://www.youtube.com/SocialSalesLink
Debbie Allen is a market position expert with decades of business experience and innate business skills, which allow her to see beyond simple solutions and visualize outcomes and results far into the future. As a business consultant, Debbie works one-on-one and in small groups to naturally gauge how and where to take a business for expansion, increased sales, and fast growth with her innovative expert positioning. She has authored 10 bestselling books, including The Highly Paid Expert, Success Is Easy, and Expert Positioning. For more information https://expertmarketpositioning.com
Connect with Debbie Allen:Website: https://expertmarketpositioning.comFacebook: https://www.facebook.com/%20DebbieAllenInternationalYoutube: https://www.youtube.com/user/dallen7001LinkedIn: https://www.linkedin.com/in/debbieallenspeakerTikTok: https://www.tiktok.com/@debbieallenbusinesscoach
Oginga Carr is a dynamic AI expert, Certified High-Performance Coach, and best-selling author with over two decades of experience helping organizations embrace technology for growth. Oginga Carr is a business strategist specializing in harnessing AI to create impactful solutions for business growth. With a track record of guiding entrepreneurs and organizations through transformative strategies, Oginga empowers leaders to scale their brands and achieve sustainable success. As the creator of AI Deep Dive, he combines cutting-edge technology with practical wisdom to deliver measurable results. For more information: www.ogingacarr.com
Connect with Oginga Carr:Website: www.ogingacarr.comFacebook: https://www.facebook.com/idreamiachieveTwitter: https://www.twitter.com/ogingacarrLinkedIn: https://www.linkedin.com/in/oginga-carr-61686612Instagram: https://www.instagram.com/oginga_carrYoutube: https://www.youtube.com/user/epiphanyconsulting
(0:00) Introduction and "Hit It and Quit It" segment(3:06) Favorite business tools and tips(8:50) Sponsor: Thanks and Academy Invitation(10:52) Closing Remarks
In this episode, Melinda Emerson welcomes Brynne Tillman to discuss the transformative role of AI in sales. They explore the challenges entrepreneurs face when integrating AI and introduce the features of askSSL.ai. The conversation highlights how AI can be leveraged for LinkedIn success and the benefits of membership in this evolving landscape. Brynne shares her top business advice, emphasizing the importance of embracing AI in today's market. Brynne Tillman is a globally recognized LinkedIn strategist, author, and CEO of Social Sales Link. Known as "The LinkedIn Whisperer," she helps entrepreneurs and sales professionals leverage LinkedIn to grow their networks, build relationships, and drive sales. A master of social selling, Brynne transforms how businesses connect with decision-makers, offering practical strategies for long-term success in today’s digital landscape. She’s created an AI resource to help with sales outreach on Linkedin and much more. For more information https://askssl.ai
(0:00) Introduction to The SmallBizChat with Melinda Emerson(1:03) Guest introduction and discussion on AI in sales with Brynn Tillman(4:01) Entrepreneurial challenges with AI and askSSL.ai features(10:31) Utilizing AI for LinkedIn success and membership benefits(14:29) Brynn Tillman's best business advice(15:33) Sponsor: SmallBizLady Academy(16:27) Closing remarks and next episode teaser
In this episode, Melinda Emerson welcomes Debbie Allen to discuss her journey in business and the art of expert positioning. They explore how the pandemic has influenced the creation of experts and delve into the essentials of content creation and defining expertise. Debbie shares insights on building a strong business foundation and offers valuable advice for speakers and authors. The conversation also covers speaking business and marketing strategies, evaluating and investing in experts, and low-cost strategies for expert positioning. Debbie Allen is a market position expert with decades of business experience and innate business skills, which allow her to see beyond simple solutions and visualize outcomes and results far into the future. As a business consultant, Debbie works one-on-one and in small groups to naturally gauge how and where to take a business for expansion, increased sales, and fast growth with her innovative expert positioning. She has authored 10 bestselling books, including The Highly Paid Expert, Success Is Easy, and Expert Positioning. For more information https://expertmarketpositioning.com
(0:00) Episode introduction and Melinda Emerson's mission(1:37) Debbie Allen's business journey and expert positioning(5:07) Pandemic's impact on expert creation(7:08) Content creation and expertise definition(9:32) Building a strong business foundation and advice for speakers/authors(14:36) Speaking business and marketing strategies(19:09) Evaluating and investing in experts(20:05) Low-cost expert positioning strategies(24:05) Focus in business and guest appreciation(25:31) Sponsor: Small Biz Lady Academy(26:00) Closing remarks and next episode preview
In this episode, Melinda Emerson is joined by Oginga Carr to explore the intersection of AI and small business branding. The discussion delves into the opportunities AI presents for creating signature content and achieving deep personalization in marketing. They evaluate the pros and cons of free versus paid AI tools and highlight common mistakes to avoid when implementing AI in business strategies. Oginga shares actionable steps and his best business advice for leveraging AI effectively. Oginga Carr is a dynamic AI expert, Certified High-Performance Coach, and best-selling author with over two decades of experience helping organizations embrace technology for growth. Oginga Carr is a business strategist specializing in harnessing AI to create impactful solutions for business growth. With a track record of guiding entrepreneurs and organizations through transformative strategies, Oginga empowers leaders to scale their brands and achieve sustainable success. As the creator of AI Deep Dive, he combines cutting-edge technology with practical wisdom to deliver measurable results. For more information: https://www.ogingacarr.com
(0:00) Introduction and Overview with guest Oginga Carr(1:52) Opportunities and Branding with AI in Business(5:33) AI and Signature Content Creation(7:10) AI for Targeting and Deep Personalization(10:59) Evaluating AI Tools: Free vs. Paid(12:07) Common Mistakes in AI Implementation(14:08) Action Steps and Best Business Advice(15:15) Closing Remarks(15:32) Sponsor: ${name}
In this episode, Melinda Emerson introduces a dynamic "hit it and quit it" panel discussion, where guests share their favorite podcasts and business apps. The conversation highlights old school marketing tips and delves into the best business books that have influenced the panelists. Connect with Karla Trotman:Karla Trotman is the President and CEO of Electro Soft, Incorporated (ESI), an electronics manufacturing and engineering firm in the U.S. She graduated with a B.S. in Business Logistics from Penn State and an MBA from Drexel University. Her career has spanned roles in supply chain logistics, purchasing, and e-commerce at notable companies such as Honeywell, Gap, and IKEA. She is also the author the new book, Dark, Dirty and Dangerous, Building a Vibrant Future of Manufacturing. For more information: https://www.KarlaTrotman.comWebsite: https://www.KarlaTrotman.comLinkedIn: https://www.linkedin.com/in/karlatrotmanInstagram: https://www.instagram.com/karlatrotman
Connect with Sandra James:Sandra James is a serial entrepreneur. She has built several companies from the ground up, and currently serves as CEO of Private Eyes Background Checks With decades of experience in running multi-million-dollar enterprises she gives back to her community by serving on non-profit boards and mentoring other women. She is a mother of two grown young men that she is most proud of and happily married to her husband. She and her husband divide their time between Nevada, California and Florida. She is the bestselling author of, Don’t Tell Me I Can’t, I book that she hopes inspires others to have all of their dreams come true. For more info: https://www.privateeyesbackgroundchecks.comWebsite: https://www.privateeyesbackgroundchecks.comLinkedIn: https://www.linkedin.com/company/private-eyes-inc-Facebook: https://www.facebook.com/PrivateEyesIncTwitter: https://twitter.com/privateeyesinc
(0:00) Introduction by Melinda Emerson and guest introductions(1:18) Explanation of the "hit it and quit it" panel format(3:23) Favorite podcast and business app discussion(5:35) Favorite old school marketing tip and best business book discussion(9:34) Closing remarks and promotion of guests' books and services(10:46) Promotion of the Small Biz Lady Academy
In this episode, Melinda Emerson speaks with Sandra James about her journey in leadership and the evolution of her career. Sandra discusses the challenges she faced as a woman and a parent in business, offering insights into overcoming these hurdles. The conversation also touches on strategies for navigating economic downturns and the importance of mentorship and education in business growth. Sandra emphasizes the need to embrace technology to remain relevant in today's market. Sandra James is a serial entrepreneur. She has built several companies from the ground up, and currently serves as CEO of Private Eyes Background Checks With decades of experience in running multi-million-dollar enterprises she gives back to her community by serving on non-profit boards and mentoring other women. She is a mother of two grown young men that she is most proud of and happily married to her husband. She and her husband divide their time between Nevada, California and Florida. She is the bestselling author of, Don’t Tell Me I Can’t, I book that she hopes inspires others to have all of their dreams come true. For more info: https://www.privateeyesbackgroundchecks.com
(0:00) Introduction and podcast format(2:22) Sandra James: Background and leadership evolution(7:13) Challenges in business: Gender and parenthood(13:12) Strategies for navigating economic downturns(16:49) The role of mentorship and education(18:15) Embracing technology for business relevance(22:58) Best business advice and closing thoughts(23:30) Sponsor: Small Biz Lady Academy
In this episode, Melinda Emerson explores the challenges and strategies for managing distractions as an entrepreneur. She emphasizes the importance of focusing on customers and refining the value proposition to drive revenue growth. The discussion includes effective strategies for customer engagement and developing a solid sales process. Melinda also highlights the significance of building a strong brand and balancing temporary distractions with long-term business goals. The episode provides practical insights for small business owners looking to enhance their focus and achieve sustainable growth.(0:00) Introduction and podcast format overview(0:58) Understanding and managing distractions for entrepreneurs(2:21) Focusing on customers and value proposition for revenue growth(4:11) Strategies for customer engagement and sales process development(7:22) Building a strong brand and value proposition(13:18) Balancing temporary distractions with long-term business goals(15:01) Sponsor: Sales Accelerator Boot Camp(18:05) Closing remarks and thank you
In this episode, Melinda Emerson is joined by Karla Trotman, CEO of Electrosoft, to explore her journey through leadership transition and advisory board development. The conversation delves into overcoming resistance, fostering a positive business culture, and managing family dynamics within a business setting. Karla shares her insights on financial strategies and ownership in family enterprises, along with valuable lessons from the book "Dark, Dirty, and Dangerous." The episode also covers strategies for building generational wealth and legacy planning for entrepreneurs. Karla Trotman is the President and CEO of Electro Soft, Incorporated (ESI), an electronics manufacturing and engineering firm in the U.S. She graduated with a B.S. in Business Logistics from Penn State and an MBA from Drexel University. Her career has spanned roles in supply chain logistics, purchasing, and e-commerce at notable companies such as Honeywell, Gap, and IKEA. She is also the author the new book, Dark, Dirty and Dangerous, Building a Vibrant Future of Manufacturing. For more information, https://www.KarlaTrotman.com
(0:00) Introduction and Melinda Emerson's mission(1:16) Electrosoft's business and CEO Carla Trotman's journey(5:21) Leadership transition and advisory board development(9:36) Overcoming resistance and fostering business culture(12:24) Managing family dynamics in business(15:07) Financial strategies and ownership in family business(17:32) "Dark, Dirty, and Dangerous" book insights(21:50) Strategies for building generational wealth(26:15) Legacy planning for entrepreneurs(27:34) Carla Trotman's best business advice(28:13) Sponsor: Small Biz Lady Academy(29:06) Closing remarks and next episode preview
In this episode, Melinda Emerson introduces the "Hit it and Quit It" panel discussion, where expert guests, Jack White, Keenan Fisher, and Sonia Booker, share quick insights and actionable advice for small business owners.Connect with Jack Wilson:Jack Wilson is a Franchise Development Director with HomeWell Care Services. He has been involved in franchising since 2012. Jack also owns Rezultz Team, a franchise consulting firm affiliated with the Franchise Brokers Association. His expertise spans the areas of franchise and independent start-ups, mergers, acquisitions, business growth strategies, and business exit planning. Jack formerly owned and operated a franchise, Liquid Capital of Greater Philadelphia, a certified MBE company focused on accelerating cash flow for small and mid-market B2B businesses. For more information: https://www.rezultzteam.comWebsite: https://www.rezultzteam.comLinkedIn: https://www.linkedin.com/in/jackwwilsonTwitter: https://twitter.com/franchisejww
Connect with Keenan Fisher:Keenan Fisher, Managing Partner of Tommy Gun's - a Canadian-based barbershop and grooming salon known for its commitment to providing a unique and exceptional grooming experience. Keenan has revolutionized the modern barbershop experience while building a thriving franchise across Canada and beyond. Keenan's business journey began at 12 when he helped in his family's dog treat factory. Later, they founded Chatters Salon. That early exposure to business gave Keenan the foundation to carve his path in the barbershop industry. His vision led to the creation of Tommy Gun's, a brand that merges traditional barbering with a modern touch. For more information: https://us.tommyguns.comWebsite: https://us.tommyguns.comLinkedIn: https://www.linkedin.com/in/keenan-fisher-0a5197281Facebook: https://www.facebook.com/TommyGunsOriginalBarbershopInstagram: https://instagram.com/tommygunsbarberTikTok: https://www.tiktok.com/@tommygunsbarber
Connect with Sonia Booker:Sonia Booker is the CEO of 16th Street Equity Group, a company dedicated to re-imagining affordable housing. With over 20 years of experience, she has developed and managed over $200 million in single-family, condominium, multi-family, and commercial properties. Sonia’s expertise includes all aspects of construction, development, and building exit teams. Her hands-on approach to building is what makes Sonia’s talents stand out in the field. She has developed some of the most innovative strategies in the marketplace, including one of the most successful condo conversion projects in midtown Atlanta, selling 168 units in less than 18 months. For more information: https://soniabooker.comWebsite: https://soniabooker.comInstagram: https://www.instagram.com/iamsoniabookerFacebook: https://www.facebook.com/soniabookerTwitter: https://twitter.com/soniabookerLinkedIn: https://www.linkedin.com/in/soniabooker/Youtube: https://www.youtube.com/channel/UCmWiP8ZyOl4_dCTectnzKLQ
(0:00) Introduction, subscription encouragement, and episode overview(1:50) Favorite podcast, business app, marketing tip, and book discussion(7:13) Closing remarks and guest appreciation
In this episode, Melinda Emerson is joined by Sonia Booker to delve into the world of real estate investing. Sonia shares her background and journey into real estate, offering key advice for new investors looking to enter the market. The discussion covers various investment strategies and essential financial habits that are crucial for success in real estate.Sonia Booker is the CEO of 16th Street Equity Group, a company dedicated to re-imagining affordable housing. With over 20 years of experience, she has developed and managed over $200 million in single-family, condominium, multi-family, and commercial properties. Sonia’s expertise includes all aspects of construction, development, and building exit teams. Her hands-on approach to building is what makes Sonia’s talents stand out in the field. She has developed some of the most innovative strategies in the marketplace, including one of the most successful condo conversion projects in midtown Atlanta, selling 168 units in less than 18 months. For more information: https://soniabooker.com
(0:00) Introduction and Overview of Small Biz Chat(1:25) Sonia Booker's Background and Real Estate Beginnings(3:30) Key Advice for New Real Estate Investors(6:06) Real Estate Investment Strategies(9:30) Essential Financial Habits for Investors(13:59) Assembling a Real Estate Team(16:38) Sonia Booker's Best Business Advice(17:58) Closing Remarks and Sponsor Mention
In this episode, Melinda Emerson introduces Keenan Fisher, who shares insights into his company's unique business model and franchising journey. The discussion covers Tommy Gun's expansion strategy, including market testing and the importance of a strong support network. Keenan delves into the legal aspects and financing of franchising, providing valuable information for those considering this business path. The conversation also highlights franchise development, recruitment processes, and the critical support offered to franchisees, offering a comprehensive look at what it takes to succeed in the franchising world.Keenan Fisher, Managing Partner of Tommy Gun's - a Canadian-based barbershop and grooming salon known for its commitment to providing a unique and exceptional grooming experience. Keenan has revolutionized the modern barbershop experience while building a thriving franchise across Canada and beyond. Keenan's business journey began at 12 when he helped in his family's dog treat factory. Later, they founded Chatters Salon. That early exposure to business gave Keenan the foundation to carve his path in the barbershop industry. His vision led to the creation of Tommy Gun's, a brand that merges traditional barbering with a modern touch. For more information: https://us.tommyguns.com
(0:00) Introduction and guest welcome(0:58) Introduction of guest Keenan Fisher and Tommy Gun's background(2:23) Tommy Gun's business model and franchising journey(4:56) Expansion strategy, market testing, and support network(7:55) Legal aspects and financing in franchising(9:17) Franchise development, recruitment, and franchisee support
In this episode, Melinda Emerson introduces guest expert Jack Wilson, who shares his extensive knowledge on acquiring existing businesses. The discussion covers key factors and growth potential when purchasing a business, including the types of businesses that are ideal for acquisition and various financing options. Jack provides insights into identifying red flags and strategies for employee retention during a business transition. Jack Wilson is a Franchise Development Director with HomeWell Care Services. He has been involved in franchising since 2012. Jack also owns Rezultz Team, a franchise consulting firm affiliated with the Franchise Brokers Association. His expertise spans the areas of franchise and independent start-ups, mergers, acquisitions, business growth strategies, and business exit planning. Jack formerly owned and operated a franchise, Liquid Capital of Greater Philadelphia, a certified MBE company focused on accelerating cash flow for small and mid-market B2B businesses. For more information: https://www.rezultzteam.com
(0:00) Introduction by Melinda Emerson and Mission to End Small Business Failure(1:18) Introduction of Guest Expert Jack Wilson(2:02) Jack Wilson's Background and Expertise(4:34) Key Factors and Growth Potential in Buying an Existing Business(9:25) Types of Businesses to Consider for Purchase and Financing Options(14:29) Red Flags and Employee Retention in Business Acquisition(19:12) Best Business Advice Received by Jack Wilson
To kick off the new year, Melinda Emerson breaks down the top 10 things to incorporate into your business practice this year to stay ahead of the competition, from AI to Customer Experience to Your website. The discussion covers leveraging AI for business automation, strengthening cybersecurity, and building a resilient supply chain. (0:00) Introduction and importance of subscribing(1:15) Top ten things every small business owner needs to focus on in 2025(2:22) Leveraging AI for business automation(4:48) Strengthening cybersecurity for small businesses(6:00) Building a resilient supply chain(7:37) Expanding your digital presence and enhancing customer experience(11:07) Prioritizing sustainability and investing in employee well-being(12:39) Diversifying revenue streams and leveraging data analytics(14:50) Staying agile in a rapidly evolving business landscape(16:01) Sponsor: Small Biz Lady Academy(17:09) Closing thoughts and next episode teaser
In this episode, Melinda Emerson introduces the "Hit it and Quit It" panel discussion, where experts share quick insights and actionable advice for small business owners.Connect with Dr. Verneka Murphy:Dr. Verneka Murphy, is a premium finance expert and business leader. As CEO of Multimillionaire Consulting Group (MCG), she specializes in transforming wealth-building strategies that utilize leverage. Her company’s signature system, The Business Trifecta, integrates business, finance, and tax expertise to help clients maximize growth by benefiting you in all three areas. MCG delivers tailored solutions designed to meet both business and personal financial needs. For more information: https://www.thebusinesstrifecta.comWebsite: https://www.thebusinesstrifecta.comLinkedIn: https://www.linkedin.com/in/drvernekamurphymcg
Connect with Marcia Layton Turner:Marcia Layton Turner has authored, co-authored, or ghostwritten nearly 80 nonfiction books. Typical clients are business owners, CEOs, and experts who desire to publish a book to create new business opportunities for themselves or their companies. Past books have become New York Times and Wall Street Journal bestsellers, award-winners, and commercial successes. She is also the founder and executive director of the Association of Ghostwriters, which is the leading professional organization for ghostwriters. Marcia was previously director of communications for Eastman Kodak Company’s business-to-business unit before leaving to start her own marketing agency. For more information: https://www.marcialaytonturner.comWebsite: https://www.marcialaytonturner.comLinkedIn: https://www.linkedin.com/in/marcialaytonturner
Connect with Sharon Manker:Sharon Manker, M.Ed is an award-winning supply chain, supplier diversity, and inclusion strategist with two decades of experience. She is an author and the Founder of Advocating for Change Unapologetically™️ LLC. Sharon has received numerous accolades, including 2020 Corporate Advocate of the Year, Eastern Minority Supplier Development Council (EMSDC), Diversity Champion of the Year, Women’s Business Enterprise Center (WBEC-EAST), Veteran Advocate of the Year, National Veteran Business Development Council (NVBDC). She was also recognized as one of 2021 DiversityPlus Magazine’s Top 15 Women in Power Impacting Diversity. She is dedicated to influencing meaningful change for individuals and businesses facing unprecedented odds. For more information: https://sharonmanker.comWebsite: https://sharonmanker.comFacebook: https://www.facebook.com/UnapologeticallySharonLinkedIn: https://www.linkedin.com/in/sharonmankerInstagram: https://www.instagram.com/therealsharonmanker
(0:00) Introduction by Melinda Emerson and Podcast Overview(1:18) "Hit it and quit it" Panel Discussion(6:13) Acknowledgments and Guest Information(7:12) Sponsor: Small Biz Lady Academy(7:28) Closing Remarks and Mission Statement
In this episode, Melinda Emerson introduces guest Sharon Maker, an expert in supplier diversity. Sharon shares insights from her career path, emphasizing the importance of positioning small businesses for opportunities with large companies. The discussion highlights major certifying bodies crucial for small businesses seeking to enhance their marketability and competitiveness. Sharon Manker, M.Ed is an award-winning supply chain, supplier diversity, and inclusion strategist with two decades of experience. She is an author and the Founder of Advocating for Change Unapologetically™️ LLC. Sharon has received numerous accolades, including 2020 Corporate Advocate of the Year, Eastern Minority Supplier Development Council (EMSDC), Diversity Champion of the Year, Women’s Business Enterprise Center (WBEC-EAST), Veteran Advocate of the Year, National Veteran Business Development Council (NVBDC). She was also recognized as one of 2021 DiversityPlus Magazine's Top 15 Women in Power Impacting Diversity. She is dedicated to influencing meaningful change for individuals and businesses facing unprecedented odds. For more information: https://sharonmanker.com
(0:00) Introduction and mission to end small business failure(1:00) Subscription reminder and guest introduction(2:13) Sharon Maker's career path and supplier diversity(5:11) Positioning for opportunities with large companies(8:19) Major certifying bodies for small businesses(13:19) Best business advice from Sharon Maker(15:07) Closing remarks and Sponsor acknowledgment
In this episode, Melinda Emerson welcomes Marsha Layton Turner to discuss the world of ghostwriting and its significance for business leaders. Marsha shares her journey into ghostwriting, highlighting the benefits of writing a book to enhance credibility and authority in business. The conversation explores the differences between traditional publishing and self-publishing, offering insights into the costs and profitability of each approach. Marsha provides valuable advice on hiring a ghostwriter and shares the best business advice she has received. The episode concludes with closing remarks and a teaser for the next episode.Marcia Layton Turner has authored, co-authored, or ghostwritten nearly 80 nonfiction books. Typical clients are business owners, CEOs, and experts who desire to publish a book to create new business opportunities for themselves or their companies. Past books have become New York Times and Wall Street Journal bestsellers, award-winners, and commercial successes. She is also the founder and executive director of the Association of Ghostwriters, which is the leading professional organization for ghostwriters. Marcia was previously director of communications for Eastman Kodak Company’s business-to-business unit before leaving to start her own marketing agency. For more information: https://www.marcialaytonturner.com
(0:00) Introduction and Guest Introduction: Marsha Layton Turner(2:05) How Marsha became a ghostwriter(3:55) Benefits of writing a book for business leaders(5:17) Traditional book publishing vs self-publishing(15:44) Costs, profitability, and hiring a ghostwriter(20:28) Best business advice received(21:29) Closing remarks and next episode reminder
In this episode, Melinda Emerson is joined by Dr. Verneka Murphy to explore the concept of becoming your own bank through premium finance. The discussion begins with an overview of how life insurance plays a crucial role in this financial strategy. Dr. Murphy delves into the potential risks and impacts of premium financing on estate planning, providing listeners with a comprehensive understanding of this approach. She also offers guidance on how to get started with premium financing, sharing insights and best practices. Dr. Verneka Murphy, is a premium finance expert and business leader. As CEO of Multimillionaire Consulting Group (MCG), she specializes in transforming wealth-building strategies that utilize leverage. Her company’s signature system, The Business Trifecta, integrates business, finance, and tax expertise to help clients maximize growth by benefiting you in all three areas. MCG delivers tailored solutions designed to meet both business and personal financial needs. For more information: https://www.thebusinesstrifecta.com
(0:00) Introduction and topic overview: Becoming your own bank with Dr. Monica Murphy(1:26) Explanation of premium finance and the role of life insurance(12:01) Risks and impact of premium financing on estate planning(17:35) How to get started with premium financing(21:05) Best business advice from Dr. Monica Murphy(23:14) Closing remarks and thank yous
In this episode, Melinda Emerson delves into the challenges posed by current economic pressures and how small business owners can adapt. The discussion covers the importance of reassessing revenue models and the potential of leveraging AI in business operations. Emphasis is placed on maintaining a resilient mindset and setting clear business goals. The conversation shifts to marketing priorities and effective networking strategies, alongside enhancing customer experience and embracing innovation. The episode concludes with reflections on faith and gratitude, offering a holistic perspective on navigating the business landscape.(0:00) Introduction and current economic pressures(3:11) Reassessing revenue models and leveraging AI(5:20) Mindset, resilience, and business goals(9:12) Marketing priorities and networking strategies(12:27) Customer experience and embracing innovation(17:21) Closing thoughts on faith and gratitude
In this episode, Melinda Emerson welcomes back guests Joanne Eriaku, Yvonne E.L. Silver, and Dr. Robert A. Needham, JD, for an engaging discussion on tried-and-true marketing strategies and impactful business literature. The conversation kicks off with each guest sharing their favorite old school marketing tips, followed by a lively discussion on the best business books they've encountered.Connect with Joanne Eriaku:Joanne Eriaku, Founder and Chief AI Officer at SOAR- The School of AI Readiness where she clarifies AI for and the new realities of business. With a wealth of experience consulting for Global 2000 companies from Nairobi to New York. Joanne is known for her ability to break down complexity into practical, actionable steps, Joanne moves business leaders from a state of vulnerability to preparedness. Her work spans reshaping business functions, unlocking new opportunities, and reimagining entire business models. Through SOAR, Joanne equips you to work with, not against the future so you may indeed SOAR. For more information: https://schoolofaireadiness.comWebsite: https://schoolofaireadiness.comLinkedIn: https://www.linkedin.com/in/joanneeriaku
Connect with Yvonne E.L. Silver:Yvonne E.L. Silver is CEO of Women & Wisdom Media – for Women Entrepreneurs Seeking to Flourish! She is a Speaker, Author, Entrepreneur, Executive Coach, CPHR, and Emotional Intelligence Consultant – with over 30 years of experience in 8 start-ups. As a radio-show host she is an expert in communications and in sales. She also held Senior Leadership roles in global consulting and the IT/telecommunications sectors. Her passion is helping women re-energize their voice, leverage their presence, and clearly showcase their value – for expansive business growth. For more information: https://YvonneSilver.comWebsite: https://yvonnesilver.comLinkedIn: https://www.linkedin.com/in/yvonnesilverFacebook: https://www.facebook.com/yvonne.silver33Instagram: https://www.instagram.com/yvonneelsilver
Connect with Dr. Robert A. Needham:Dr. Robert A. Needham, JD, is a seasoned executive with more than over 35 years as a business and franchise executive and President, Collaborative Franchise Systems, LLC He is often called-on as an expert in business, franchising, forensic analysis, and technology. He has been a franchisor in franchise consulting, nutrition and fitness, mobile food truck, and gourmet dog food. He has advised in more than 90 different franchise segments and hundreds of brands within the industry. Currently, he focuses on service based franchises with high return of investment potential. For more information: https://collaborativefranchisesystems.comWebsite: https://collaborativefranchisesystems.comLinkedIn: https://www.linkedin.com/in/drrobertaneedhamYoutube: https://www.youtube.com/channel/UCZ_X2jhbiYmKYNxml8efNwg
(0:00) Introduction and podcast mission(0:57) Introduction of guests and panel format explanation(2:31) Favorite old school marketing tip discussion(4:57) Best business book discussion(6:41) Thanking guests and Small Biz Lady Academy promotion(7:42) Closing remarks and mission statement(8:06) Outro and subscription reminder
In this episode, Melinda Emerson is joined by Dr. Robert Needham to explore overcoming economic slavery and fear in entrepreneurship. They discuss the advantages and downsides of franchising and highlight the importance of maintaining a high gross margin in business. Dr. Needham shares his best business advice, providing listeners with valuable insights for navigating the entrepreneurial landscape.Dr. Robert A. Needham, JD, is a seasoned executive with more than over 35 years as a business and franchise executive and President, Collaborative Franchise Systems, LLC He is often called-on as an expert in business, franchising, forensic analysis, and technology. He has been a franchisor in franchise consulting, nutrition and fitness, mobile food truck, and gourmet dog food. He has advised in more than 90 different franchise segments and hundreds of brands within the industry. Currently, he focuses on service based franchises with high return of investment potential. For more information: https://collaborativefranchisesystems.com
(0:00) Introduction and guest introduction - Dr. Robert Needham(3:00) Overcoming economic slavery and fear in entrepreneurship(5:55) Franchising: Advantages and downsides(11:01) Importance of high gross margin in business(15:28) Dr. Needham's best business advice(16:12) Sponsor: [Sponsor Name] and Closing remarks
In this episode, Melinda Emerson is joined by Yvonne E.L. Silver, who shares her expertise on sales strategies tailored for women entrepreneurs. They discuss the art of influence in sales and effective methods for approaching potential sales targets. Yvonne highlights common sales mistakes and provides valuable advice for small business owners to overcome them. Yvonne E.L. Silver is CEO of Women & Wisdom Media – for Women Entrepreneurs Seeking to Flourish! She is a Speaker, Author, Entrepreneur, Executive Coach, CPHR, and Emotional Intelligence Consultant - with over 30 years of experience in 8 start-ups. As a radio-show host she is an expert in communications and in sales. She also held Senior Leadership roles in global consulting and the IT/telecommunications sectors. Her passion is helping women re-energize their voice, leverage their presence, and clearly showcase their value – for expansive business growth. For more information: https://YvonneSilver.com
(0:00) Introduction to The SmallBizChat with Melinda Emerson and guest Yvonne E.L. Silver(2:12) Yvonne E.L. Silver's background and sales strategies for women entrepreneurs(6:42) The art of influence in sales(9:10) Approaching potential sales targets(11:23) Common sales mistakes and advice for small business owners(16:14) Yvonne E.L. Silver's best business advice and closing remarks
In this episode, Melinda Emerson is joined by Joanne Eriaku, who brings her expertise in AI to the discussion. They explore common misconceptions about AI and its practical applications for small businesses. Joanne outlines steps for implementing AI effectively while emphasizing the importance of data security. The conversation also delves into the challenges, risks, and potential future impacts of AI on small business operations. Joanne Eriaku, Founder and Chief AI Officer at SOAR- The School of AI Readiness where she clarifies AI for and the new realities of business. With a wealth of experience consulting for Global 2000 companies from Nairobi to New York. Joanne is known for her ability to break down complexity into practical, actionable steps, Joanne moves business leaders from a state of vulnerability to preparedness. Her work spans reshaping business functions, unlocking new opportunities, and reimagining entire business models. Through SOAR, Joanne equips you to work with, not against the future so you may indeed SOAR. For more information: https://schoolofaireadiness.com
(0:00) Introduction and episode overview; Importance of subscribing(2:03) Guest Joanne Eriaku's background and expertise in AI(3:49) AI misconceptions and applications for small businesses(11:29) Steps to implement AI and discussion on data security(16:03) Challenges, risks, and the future impact of AI on small business(22:54) Sponsor: Upcoming AI readiness master class(23:26) Teaser for the next segment on boosting sales
In this episode, Melinda Emerson introduces guests Leticia Crippen and Reid Holmes and sets the stage for a lively discussion on favorite podcasts and business apps, old school marketing tips, and best business book recommendations. Connect with Leticia Crippen:Leticia Crippen is an award-winning creative strategist and video producer. As CEO at Touch Management, LLC, she had more than 20 years of experience producing and directing programming for television, streaming platforms, and corporate conferences. Letitia also works with business owners to craft relevant content creation strategies for sales and marketing efforts. She is committed to developing the next generation of storytellers and media leaders. Letitia leads digital ministry volunteers, teaches community access media courses, and mentors marketing and film students. For more information: https://www.touchmgmt.comWebsite: https://www.touchmgmt.comInstagram: https://www.instagram.com/touchmanagementFacebook: https://facebook.com/touchmgmtLinkedIn: https://www.linkedin.com/company/touchmgmt
Connect with Reid Holmes:After 30 years as an ad agency creative executive – straddling the heyday of traditional and digital marketing – Reid Holmes had an epiphany, we’re being interrupted more often in more places than ever – companies are wasting billions chasing transactions – leaving consumers saturated with messaging while creating brand indifference and higher price sensitivity to the very products being promoted. Branding in the digital era is about proving you care. Whether you’re a B2C or B2B marketer, everything today must be B2H. We’re all human. Reid has a plan to help you live your values so you can attract, engage and keep like-minded consumers via what Reid calls “Reverse Targeting.” He’s the author of the new book, “Appreciated Branding. For more information https://www.appreciatedbranding.comWebsite: https://www.appreciatedbranding.comLinkedIn: https://www.linkedin.com/in/reidholmes
(0:00) Introduction and Welcome(2:02) Favorite Podcast and Business App Discussion(6:03) Old School Marketing Tips and Best Business Book Recommendations(9:45) Closing Remarks and Guest Promotions
In this episode, Melinda Emerson welcomes guest Reid Holmes, who shares his journey and search for impact in small businesses. They delve into the concept of appreciated branding, discussing its key components and how to implement it effectively across products and services. After 30 years as an ad agency creative executive – straddling the heyday of traditional and digital marketing – Reid Holmes had an epiphany: we're being interrupted more often in more places than ever – companies are wasting billions chasing transactions – leaving consumers saturated with messaging while creating brand indifference and higher price sensitivity to the very products being promoted. Branding in the digital era is about proving you care. Whether you're a B2C or B2B marketer, everything today must be B2H. We're all human. Reid has a plan to help you live your values so you can attract, engage, and keep like-minded consumers via what Reid calls “Reverse Targeting.” He’s the author of the new book, Appreciated Branding. For more information: https://www.appreciatedbranding.com
(0:00) Introduction and podcast welcome with guest Reed Holmes(2:10) Reed Holmes' journey and the search for impact in small businesses(4:07) Understanding appreciated branding and its key components(15:18) Implementing appreciated branding across products and services(20:11) Best business advice received by Reed Holmes(21:29) Closing remarks and gratitude
In this episode, Melinda welcomes Leticia Crippen, who shares her journey in media and insights on video production. They discuss key components for getting started, including planning, scripting, and determining video style. Leticia covers essential tools and software to make videos stand out. The episode includes a discussion on using ChatGPT and the pros and cons of short-form vs. long-form content. Leticia also offers storytelling tips and advice for beginners in video content creation. Letitia Crippen is an award-winning creative strategist and video producer. As CEO at Touch Management, LLC, she had more than 20 years of experience producing and directing programming for television, streaming platforms, and corporate conferences. Letitia also works with business owners to craft relevant content-creation strategies for sales and marketing efforts. She is committed to developing the next generation of storytellers and media leaders. Letitia leads digital ministry volunteers, teaches community access media courses, and mentors marketing and film students. For more information: https://www.touchmgmt.com
(0:00) Introduction and guest Leticia Crippen's journey in media(2:43) Key components and getting started with video production(5:58) Planning, scripting, and determining style for videos(10:54) Tools, software, and making your video stand out(15:03) Sponsor: SmallBizLadyAcademy.com(15:51) Using ChatGPT and discussing short-form vs long-form content(19:20) Storytelling and advice for video content creation beginners(22:22) Best business advice and closing remarks
In this episode, Melinda Emerson shares her personal story about dealing with home disasters, including experiences with insurance, Servpro, and moving her office. Melinda recounts a gas leak incident, highlighting a neighbor's alert and the troubleshooting process. She reflects on the gas leak source and other recent incidents and their impact on her perspectives. The episode also focuses on empowering women entrepreneurs and offers safety tips for homeowners and thoughts on staying motivated through adversity.(0:00) Introduction: Mission to end small business failure and personal challenges(2:58) Dealing with home disasters: Insurance, Servpro, and moving the office(5:08) Gas leak saga: Neighbor's alert and troubleshooting(10:00) Identifying and reflecting on the gas leak source and recent incidents(13:28) Empowering women entrepreneurs and safety tips for homeowners(15:33) Sponsor: SmallBizLady Academy(17:33) Closing remarks and staying motivated through adversity
Melinda introduces guests Elaine Pofeldt, Maggie Lord and Valdez Lasartemay. The guests share their favorite podcasts, business tools, marketing tips, book recommendations providing practical advice for small business owners. Connect with Elaine Pofeldt:Elaine Pofeldt is an independent journalist who specializes in small business, entrepreneurship and careers. She is the author of The Million-Dollar, One-Person Business, a look at how entrepreneurs are hitting seven-figure revenue in businesses where they are the only employees, tapping automation and other technology to scale their efforts Her work has appeared in FORTUNE, Money, CNBC, Inc., Forbes, Crain’s New York Business and many other business publications She is also a former editor at FORTUNE Small Business. For more information: https://elainepofeldt.com/Website: https://www.elainepofeldt.comInstagram: https://instagram.com/milliondollaronepersonbusinessTwitter: https://twitter.com/elainepofeldtFacebook: https://facebook.com/elaine.pofeldtLinkedIn: https://linkedin.com/in/elainepofeldtYoutube: https://youtube.com/UCr5VUkqfMpz_JPGnnXu3F8a
Connect with Maggie Lord:Maggie Lord was an early pioneer in the online digital wedding media space, as the founder + CEO of Rustic Wedding Chic, Maggie led the company for 12 years before it was acquired by David’s Bridal in 2020. Maggie is also the author of 6 books. Today, Maggie has become a sought-after strategic advisor to female founded brands allowing her to focus on sharing her knowledge and expertise with other like-minded entrepreneurs. Maggie and her businesses have been featured in Forbes, The New York Times, Business Insider, Success Magazine and much more. For more information: https://www.maggielord.comWebsite: https://www.maggielord.comInstagram: https://www.instagram.com/maggielordandcompanyLinkedIn: https://www.linkedin.com/in/maggie-lord-4298543a
Connect with Valdez Lasartemay:Valdez Lasartemay is a lifelong sales professional with over three decades selling everything from shoes to securities. He began selling at 10 years of age going door to door selling subscriptions to the San Francisco Chronicle. These days as a business consultant, he focuses on business development and helping small business owners learn effective sales strategies and techniques, emphasizing servant leadership. His new book is Marketing 4 Salespeople How Servant Leadership Attracts Clients and Increases Sales. For more information: https://www.Marketing4Salespeople.comWebsite: https://marketing4salespeople.comFacebook: https://www.facebook.com/SalesSocratesInstagram: https://www.instagram.com/vlasartemayTwitter: https://twitter.com/VLasartemay
(0:00) Introduction and welcome by Melinda Emerson(1:03) Introduction of guests and panel format(2:33) Favorite business tools and tips from guests(4:38) Melinda's marketing tips and book recommendations(6:33) Closing remarks and guest promotions(7:02) Sponsor: [Sponsor Name]
Melinda Emerson introduces the episode and welcomes guest Valdez Lasartemay. Valdez shares his passion for sales and fundamental techniques that drive success. They discuss the importance of building relationships and personal branding in sales. The conversation covers strategies for handling objections and tools for effective sales engagement. Valdez also explains how to leverage social media and key metrics for measuring sales performance. He concludes with his best business advice, followed by closing remarks.Valdez Lasartemay is a lifelong sales professional with over three decades selling everything from shoes to securities. He began selling at 10 years of age, going door to door selling subscriptions to the San Francisco Chronicle. These days a business consultant focused on business development and helping small business owners learn effective sales strategies and techniques, emphasizing servant leadership. His new book, Marketing 4 Salespeople: How Servant Leadership Attracts Clients and Increases Sales. For more information: https://www.Marketing4Salespeople.com
(0:00) Episode intro and guest introduction(2:05) Valdez's passion for sales and fundamental techniques(3:04) Building relationships and personal branding in sales(5:18) Handling objections and tools for sales engagement(6:53) Leveraging social media and key sales performance metrics(8:27) Valdez's best business advice and closing remarks
In this episode, Maggie Lord shares her entrepreneurial journey and insights into exit strategies, focusing on planning and financial preparation for selling a business. She and Melinda discuss how to identify potential buyers and ensure a fair valuation, and Maggie covers the importance of confidentiality and outlines the timeline of the sales process. Maggie Lord was an early pioneer in the online digital wedding media space. As the founder + CEO of Rustic Wedding Chic, Maggie led the company for 12 years before it was acquired by David’s Bridal in 2020. Maggie is also the author of 6 books. Today, Maggie has become a sought-after strategic advisor to female-founded brands, allowing her to focus on sharing her knowledge and expertise with other like-minded entrepreneurs. Maggie and her businesses have been featured in Forbes, The New York Times, Business Insider, Success Magazine, and much more. For more information: https://www.maggielord.com
(0:00) Introduction and episode overview with guest Maggie Lord(1:48) Maggie Lord's entrepreneurial journey and exit strategy insights(5:00) Planning and financial preparation for selling your business(8:25) Identifying potential buyers and getting fair value for your business(10:26) Sponsor: SmallBizLady Academy(11:18) Confidentiality and timeline of the sales process(15:55) Best exit strategy advice and closing thoughts
Melinda Emerson kicks off the episode by discussing the podcast's mission and inviting listeners to subscribe. She introduces Elaine Pofeldt, who shares her background and insights on non-employer businesses. They delve into the growth trends of million-dollar solopreneurs and identify top industries for solo businesses, including the impact of AI. The conversation also covers the challenges solopreneurs face and the importance of personal branding. Elaine concludes with her best business advice, followed by closing remarks.Elaine Pofeldt is an independent journalist who specializes in small business, entrepreneurship and careers. She is the author of The Million-Dollar, One-Person Business, a look at how entrepreneurs are hitting seven-figure revenue in businesses where they are the only employees, tapping automation and other technology to scale their efforts Her work has appeared in FORTUNE, Money, CNBC, Inc., Forbes, Crain’s New York Business and many other business publications She is also a former editor at FORTUNE Small Business. For more information: http://elainepofeldt.com
(0:00) Introduction and episode start with Melinda Emerson(0:09) Podcast mission and overview(0:34) Invitation to subscribe(0:59) Guest introduction: Elaine Pofeldt(1:35) Elaine Pofeldt's background and insights on non-employer businesses(4:13) Growth trends of million-dollar solopreneurs(5:25) Top industries for solo businesses and AI impact(10:02) Challenges and personal branding for solopreneurs(12:48) Elaine's best business advice and closing remarks
Melinda Emerson discusses the importance of subscribing to services and shares personal experiences with service providers. She delves into communication, professionalism, and challenges in the service industry. The episode highlights the consequences and importance of customer retention, as well as legal risks and strategies for responding to reviews. Closing with a call to action, Melinda wraps up the episode.(0:00) Introduction and welcome(0:34) Importance of subscribing and personal experiences with service providers(2:20) Communication, professionalism, and service industry challenges(5:00) Consequences and importance of customer retention(7:34) Legal risks and responding to reviews(8:53) Sponsor: Small Biz Lady Academy(9:51) Call to action and closing remarks
Melinda Emerson hosts a panel discussion with Steven Pope, Alicia Miller, and Thomas Young. They share old school marketing tips and their favorite business tools. The episode concludes with closing remarks and guest acknowledgements.Connect with Steven Pope:Steven Pope is the founder of My Amazon Guy, a marketing agency managing 300+ active brands. Steven is a best-selling author with his book “Amazon Selling Tips,” which hit the top business books lists on all of Amazon. Steven started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, an agency with 300+ employees on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, My Warehouse Guy, 4 Amazon Brands. Steven has been viewed by millions of people on YouTube in thousands of videos where he shows how to handle ANY problem faced on Amazon. Website: https://www.myamazonguy.com, https://myrefundguy.comYoutube: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw?sub_confirmation=1LinkedIn: https://www.linkedin.com/company/my-amazon-guy/Twitter: https://twitter.com/myamazonguyFacebook: https://www.facebook.com/myamazonguy
Connect with Alicia Miller:Alicia Miller is the Managing Director of Emergent Growth Advisors. She helps new franchise brands launch strong from the start and also works with mid-stage brands seeking a private capital partner to accelerate enterprise growth. She’s also the author of the new book, Big Money in Franchising.
Website: https://www.emergentgrowthadvisors.com/Book: http://www.bigmoneyinfranchising.com/Instagram: https://www.instagram.com/bigmoneyinfranchising/LinkedIn: https://www.linkedin.com/company/emergent-growth-advisors/Facebook: https://www.facebook.com/profile.php?id=61552134925352
Connect with Thomas Young:Thomas Young is President and CEO of the World Trade Center Greater Philadelphia (WTCGP). He gained more than a decade of comprehensive experience in legislative affairs, policy advising, and public engagement during his tenure at Bellevue Strategies. Thomas’s background encompasses significant involvement in diverse political campaigns, notably Ken Lawrence for Montgomery County Commissioner, Donna Bullock for State Representative, and Lynne Abraham for Mayor. Thomas holds a Bachelor’s Degree in Sociology from Indiana University of Pennsylvania, where he played basketball and earned All-American honors, leading the team to the Division II National Championship game. His passion these days is helping Philadelphia area businesses export.
Website: https://www.wtcphila.org/Twitter: https://twitter.com/WTCPhilaInstagram: https://www.instagram.com/wtcgp/LinkedIn: https://www.linkedin.com/in/world-trade-center-of-greater-philadelphia/Facebook: https://www.facebook.com/wtcphila/Youtube: https://www.youtube.com/channel/UCLBMklOhaw8nMYvVXAa2fgQ
(0:00) Introduction to the episode and panel discussion(4:35) Old school marketing tips and favorite business tools(9:03) Closing remarks and guest acknowledgements(9:50) Sponsor: [Sponsor Name]
Melinda Emerson introduces Thomas Young and explores the World Trade Center Association and STEP Grants. They discuss exporting challenges, success strategies, and financing international deals. Thomas shares his best business advice, followed by closing remarks and a teaser for the next episode.Thomas Young is President and CEO of the World Trade Center Greater Philadelphia (WTCGP). He gained more than a decade of comprehensive experience in legislative affairs, policy advising, and public engagement during his tenure at Bellevue Strategies. Thomas’s background encompasses significant involvement in diverse political campaigns, notably Ken Lawrence for Montgomery County Commissioner, Donna Bullock for State Representative, and Lynne Abraham for Mayor. Thomas holds a Bachelor’s Degree in Sociology from Indiana University of Pennsylvania, where he played basketball and earned All- American honors, leading the team to the Division II National Championship game. His passion these days is helping Philadelphia area businesses export. For more information, https://www.wtcphila.org
(0:00) Introduction and Guest Introduction(1:50) Overview of World Trade Center Association and STEP Grants(4:49) Exporting Challenges and Success Strategies(9:13) Financing International Deals(10:16) Best Business Advice with Thomas Young(11:08) Closing Remarks and Episode Teaser
Melinda Emerson chats with Alicia Miller about her journey in franchising and key factors to consider when franchising a business. They discuss the steps to start, initial investments, setting franchise fees, and building a community within a franchise network.Alicia Miller is the Managing Director of Emergent Growth Advisors. She helps new franchise brands launch strong from the start and also works with mid-stage brands seeking a private capital partner to accelerate enterprise growth. She’s also the author of the new book, Big Money in Franchising. For more information: https://www.emergentgrowthadvisors.com
(0:00) Introduction to the SmallBizChat podcast(0:34) Introduction of guest Alicia Miller(1:49) Alicia Miller's journey in franchising(3:45) Factors to consider when franchising a business(5:42) Steps to start the franchising process(9:30) Initial investment needed for franchising(12:32) Sponsor: SmallBizLady Academy(13:17) Determining initial franchise fees(14:56) Fostering a sense of community within a franchise network(18:06) Closing remarks and next week's episode preview
Steven Pope shares his journey to becoming the Amazon Guy, offers tips on selecting products, conducting market research, and competitive analysis. He discusses pricing strategies, Amazon fulfillment vs. self-shipping, and ways to drive traffic and sales on Amazon.Steven Pope is the founder of My Amazon Guy, a marketing agency managing 300+ active brands. Steven is a best-selling author with his book Amazon Selling Tips,” which hit the top business books lists on all of Amazon. Steven started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, an agency with 300+ employees on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, My Warehouse Guy, 4 Amazon Brands. Steven has been viewed by millions of people on YouTube in thousands of videos where he shows how to handle ANY problem faced on Amazon. www.myamazonguy.com
(0:00) Introduction by Steven Pope(0:34) Melinda Emerson's call to subscribe(0:58) Introduction of guest Steven Pope(2:02) Steven Pope on becoming the Amazon Guy(2:43) Factors to consider when choosing products to sell on Amazon(5:30) Conducting market research and competitive analysis(9:24) Pricing strategy for Amazon sellers(11:08) Amazon fulfillment services vs. self-shipping(15:15) Sponsor: SmallBizLady Academy(16:01) Driving traffic and sales on Amazon
Melinda Emerson discusses the Fearless Fund lawsuit, systemic inequities faced by black entrepreneurs, and alternative support methods for minority and women business owners. She also shares resources for grants, venture capital, angel investors, and corporate initiatives.(0:00) Introduction and episode overview (0:34) Importance of subscribing to the SmallBizChat podcast (0:59) Introduction to the Fearless Fund case (1:59) Details of the lawsuit against the Fearless Fund (3:46) Historical context and systemic inequities faced by black entrepreneurs (7:46) Alternative approaches to support minority and women entrepreneurs (10:11) Resources for grants and nonprofit organizations (11:27) Options for venture capital, angel investors, and crowdfunding (12:40) Corporate and community initiatives supporting black entrepreneurs (15:42) Sponsor: SmallBizLady Academy
Melinda Emerson welcomes listeners and introduces guests Lisha Bell, Alyson Caffrey, and Mickie Kennedy. They share their favorite business apps and top business books. The "hit it and quit it" segment provides rapid-fire insights. Sponsored by SmallBizLadyAcademy.com, the episode concludes with final advice.Connect with Lisha Bell:Lisha Bell is Co-Founder of BLXVC, an angel syndicate of moms funding Black and Brown founders. She is the host of the Sisters with Ventures Podcast, which aims to tell the stories of women in venture capital. Bell is also the prior deal flow lead for Pipeline Angels, an angel group of impact investors focused on women and femmes to build over 7M portfolio. Lisha also serves as board chair for Black Girl Ventures. In her day job, she is an Economic Opportunity Manager at PayPal. For more information https://lishabell.comWebsite: https://www.lishabell.comInstagram: https://www.instagram.com/rootedcaliLinkedIn: https://www.linkedin.com/in/lishabellTwitter: https://twitter.com/belllismFacebook: https://www.facebook.com/belllism
Connect with Alyson Caffrey:Alyson Caffrey is a small business Operations Strategist, Best-Selling Author, and founder of Operations Agency. She is best known for helping streamline brands’ back-end operations and using her Operations Simplified™ framework to unleash the power of small teams. Alyson is committed to using her experience growing businesses and streamlining operations to help parentpreneurs kid-proof their businesses and live family-focused lives. She is also the author of the new book, The Sabbatical Method. For more information: www.operationsagency.comWebsite: https://www.operationsagency.comInstagram: https://www.instagram.com/alycaffreyYoutube: https://www.youtube.com/@operationsagencyFacebook: https://www.facebook.com/operationsagency
Connect with Mickie Kennedy:Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 25 years in business. He is an expert at helping small businesses increase their visibility and credibility. He created eReleases to give small businesses access to the media and a national newswire—all with a personal touch. He also writes for the PR Fuel blog covering PR & public relations topics. For more information: https://www.ereleases.comWebsite: https://www.ereleases.comTwitter: https://twitter.com/ereleasesFacebook: https://www.facebook.com/ereleases.press.release.distributionLinkedIn: https://www.linkedin.com/in/publicity
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(0:00) Introduction and welcome to the small biz chat podcast (0:34) Encouragement to subscribe to the podcast (0:59) Introduction of today's guests (1:24) Explanation of the "hit it and quit it" segment (2:57) Guests share their favorite business apps (5:31) Guests share the best business books they've ever read (7:35) Sponsor: Smallbiz Lady Academy (8:28) Closing remarks and final business advice
In this episode, Melinda Emerson chats with Mickie Kennedy, founder of eReleases, about securing local press for small businesses. They discuss Mickie's journey, tips for effectively pitching to local media, common mistakes, and his best business advice. The episode concludes with a word from the sponsor, SmallBiz Lady Academy.Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 25 years in business. He is an expert at helping small businesses increase their visibility and credibility. He created eReleases to give small businesses access to the media and a national newswire—all with a personal touch. He also writes for the PR Fuel blog covering PR & public relations topics. For more information: https://www.ereleases.com
(0:00) Introduction to the SmallBizChat podcast and today's topic: Getting local press for your small business(1:19) Introduction of guest, Micky Kennedy, founder president of ereleases(2:15) Micky Kennedy's journey and experience with local media(4:26) How to effectively pitch to local media: Tips from Micky Kennedy(7:11) Micky's ABC guide to crafting an effective pitch(11:20) Common mistakes when pitching to local media(12:18) Best business advice received by Micky Kennedy(12:47) Sponsor: Smallbiz Lady Academy(13:39) Closing remarks by Melinda Emerson
In this episode, Melinda Emerson chats with Alyson Caffrey about her journey as a solo entrepreneur and the importance of setting boundaries. They delve into the Sabbatical Method, overcoming guilt in business, and maintaining work-life balance through self-discipline. The discussion concludes with the best business advice Alyson has received.Alyson Caffrey is a small business Operations Strategist, Best-Selling Author, and founder of Operations Agency. She is best known for helping streamline brands' back-end operations and using her Operations Simplified™ framework to unleash the power of small teams. Alyson is committed to using her experience growing businesses and streamlining operations to help parentpreneurs kid-proof their businesses and live family-focused lives. She is also the author of the new book, The Sabbatical Method. For more information: https://www.operationsagency.com
(0:00) Introduction and guest, Alyson Caffrey's background(2:25) Alyson's journey and the Sabbatical Method(8:18) Solo entrepreneurship and importance of setting boundaries(10:13) Role of boundaries and self-discipline in creating work-life balance(14:33) Sponsor: SmallBizLady Academy(16:06) Overcoming guilt and setting boundaries in business(17:41) Supporting clients and team without sacrificing personal time(18:28) Best business advice ever received(19:16) Closing remarks and outro
In this episode, Melinda Emerson chats with Lisha Bell about her journey into angel investing and venture capital. They delve into understanding different types of investors, common mistakes in seeking investment, and strategies for securing angel investors. They also discuss how to effectively pitch to potential investors and understand due diligence, closing with Lisha's best business advice.Lisha Bell is Co-Founder of BLXVC, an angel syndicate of moms funding Black and Brown founders. She is the host of the Sisters with Ventures Podcast, which aims to tell the stories of women in venture capital. Bell is also the prior deal flow lead for Pipeline Angels, an angel group of impact investors focused on women and femmes to build over 7M portfolio. Lisha also serves as board chair for Black Girl Ventures. In her day job, she is an Economic Opportunity Manager at PayPal. For more information https://www.lishabell.com
(0:00) Introduction and Background of Guest Lisha Bell(2:24) Lisha Bell's Journey into Angel Investing and Venture Capital(5:23) Understanding Angel Investors, Venture Capitalists, and Accredited Investors(9:38) Common Mistakes and Business Valuation in Seeking Investment(13:22) Strategies for Finding and Securing Angel Investors(15:13) Sponsor: SmallBizLady Academy(16:29) How to Effectively Pitch to Potential Investors and Understanding Due Diligence(18:32) Lisha Bell's Best Business Advice(19:01) Closing Remarks and Appreciation
In this episode, Melinda discusses the role of teamwork and mastermind groups in business, shares tools for improving personal productivity, and offers tips on balancing business and child care. She talks about the importance of building a sales team, the value of mentors, and introduces the Small Biz Lady Academy.(0:00) Introduction to the SmallBizChat Podcast(1:00) Importance of Teamwork and Mastermind Groups in Business(2:12) Enhancing Personal Productivity Using Tools(4:12) Balancing Business and Child Care(6:05) Building and Investing in a Sales Team(9:46) The Value of Peer Groups, Mentors, and Business Coaches(14:30) Introduction to the Small Biz Lady Academy(17:29) Vision and Community Aspect of Small Business Lady Academy(18:53) Invitation to Join Smallbizladyacademy(20:31) Signing Off: Melinda Emerson's Final Thoughts(20:48) Outro and Podcast Closure
In this episode, Melinda Emerson welcomes Angelique Williams and Aprelle Duany for a lively discussion. They delve into their "Hit it and commit it" philosophy, share favorite business apps, and offer some old school marketing tips. The discussion wraps up with their best business book recommendations, including a favorite from Melinda.Connect with Angelic Williams:Angelic Williams is an Executive Consultant with J. Galt Finance. She is a creative Swiss Army knife, business consultant, business credit builder, and recovering perfectionist. With a diverse background spanning architecture, real estate, and entrepreneurship, she's built affordable housing, started numerous startups, and helped other small businesses build their companies. She has also been featured in ESSENCE Magazine. She works to help business owners build their business credit so they can make their dreams a reality without suffocating under personal debt. For more information: https://jgalt.io. People who want to schedule a consultation with her click here: https://calendly.com/d/3h3-z73-nbzWebsite: https://jgalt.ioInstagram: https://instagram.com/northofoblivionYouTube: https://www.youtube.com/channel/UCvdRPiu7UrnGvLJoSHbtDRwLinkedIn: https://www.linkedin.com/company/j-galt-finance-suite
Connect with Aprelle Duany:Aprelle Duany is a technology expert who brings a unique blend of creativity, leadership, and technological expertise to produce excellent results. Her robust skillset and unique experiences allow her to navigate complex business and technical landscapes, transform business operations, and champion impactful initiatives. She is an innovator and problem-solver with a multifaceted career, from a Senior Associate at PriceWaterhouseCoopers to a CEO in the luxury fashion industry. Her mission these days is to leverage ethical technology to enhance productivity and efficiency while fostering societal advancements. She's focused on the moral development of AI and on promoting diversity among technology stakeholders to reduce digital, wage, and gender disparities. For more information: https://www.AprelleDuany.comWebsite: https://aprelleduany.comInstagram: https://www.instagram.com/livewellwithaprelleLinkedIn: https://www.linkedin.com/in/aprelleduanyTwitter: https://twitter.com/AprelleDuany
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(0:00) Introduction and welcome (0:34) Call to action: Subscribe to the SmallBizChat podcast(0:59) Guest introduction: Angelique Williams and Aprelle Duany(1:19) Start of "Hit it and commit it" segment(3:18) Discussion on Favorite business apps(5:50) Old School Marketing Tips(7:09) Discussing the Best business book you've ever read(10:33) Melinda's book recommendation(11:17) Closing remarks and thanking the guests(11:50) Call to action: Visit the SmallBizLady University(12:06) Outro and thanks for listening
In this episode, Melinda Emerson talks with Aprelle Duany about the role of AI in businesses. They discuss Duany's journey into AI, practical applications, and the challenges encountered in its adoption. Also, they explore how AI improves customer experience and the importance of diversity and accessibility in AI development.Aprelle Duany is a technology expert who brings a unique blend of creativity, leadership, and technological expertise to produce excellent results. Her robust skillset and unique experiences allow her to navigate complex business and technical landscapes, transform business operations, and champion impactful initiatives. She is an innovator and problem-solver with a multifaceted career, from a Senior Associate at PriceWaterhouseCoopers to a CEO in the luxury fashion industry. Her mission these days is to leverage ethical technology to enhance productivity and efficiency while fostering societal advancements. She's focused on the moral development of AI and on promoting diversity among technology stakeholders to reduce digital, wage, and gender disparities. For more information: www.AprelleDuany.com
(0:00) Introduction and welcome to the SmallBizChat podcast(1:05) AI in business: An overview(2:19) Guest introduction: April Duany's journey into AI and technology(7:00) Practical applications of AI in businesses(10:23) Challenges and solutions in adopting AI for businesses(14:07) Using AI for improving customer experience(15:46) Diversity and accessibility in AI development(17:18) Best business advice segment with April Duany(18:01) Contact information for April Duany(18:53) Closing remarks and outro
In this episode, Melinda Emerson chats with Angelique Williams about the nuances of business credit. They delve into its difference from personal credit, the significance of the Paydex score, and the steps to build a business credit profile. They also discuss common mistakes, the link between corporate credibility and business credit, and the role of a credit building agency. The importance of timely payroll and understanding underwriting criteria are also covered.Angelic Williams is an Executive Consultant with J. Galt Finance. She is a creative Swiss Army knife, business consultant, business credit builder, and recovering perfectionist. With a diverse background spanning architecture, real estate, and entrepreneurship, she's built affordable housing, started numerous startups, and helped other small businesses build their companies. She has also been featured in ESSENCE Magazine. She works to help business owners build their business credit so they can make their dreams a reality without suffocating under personal debt. For more information: https://jgalt.io. People who want to schedule a consultation with her click here: https://calendly.com/d/3h3-z73-nbz
(0:00) Introduction and guest introduction: Angelique Williams(2:29) Understanding business credit and its difference from personal credit(6:53) The relevance of the Paydex score to business credit(11:33) Importance of consistency in business details for credit building(14:20) Steps to build a business credit profile(16:03) Sponsor: Melinda's Branded Demand Coaching Program(17:07) Common mistakes in building business credit(23:45) The connection between corporate credibility and business credit(26:33) Working with a credit building agency: process and expectations(29:32) Strategies for credit-building and understanding underwriting criteria(31:09) Importance of timely payroll in building business credit(32:37) Closing remarks and contact information for Angelique Williams
In this episode, Melinda Emerson shares a personal story about a failed purchase attempt, highlighting the importance of well-managed inventory and transparent pricing. She discusses strategies for handling customer dissatisfaction and the art of engaging potential customers. Melinda emphasizes the role of professionalism in small businesses and shares holiday season recommendations. She concludes with final thoughts and advice for small business owners.(0:00) Introduction to the SmallBizChat with Melinda Emerson(1:33) Personal Experience: Failed purchase attempt(2:50) The importance of well-managed inventory (4:24) The role of transparent pricing in customer service(6:33) Handling customer dissatisfaction and refunds (8:30) The art of engaging potential customers (10:41) The significance of professionalism in small businesses(11:38) Holiday season recommendations for small business owners(13:09) Final thoughts and advice for small business owners
In this episode, Melinda engages in a panel discussion with Dave Newell, Gloria Chou, and Dan Stalp. They exchange views on their favorite podcasts and business apps, share old school marketing tips, and recommend best business books. The episode wraps up with a sponsor message and closing remarks.(0:00) Introduction to the SmallBizChat podcast(0:34) Call to subscribe and introduction of panel discussion(1:07) "Hit it and Quit it" Panel Discussion with Dave Newell, Gloria Childback, and Dan Stalp(1:25) Panelists' Favorite Podcasts(2:23) Panelists' Favorite Business Apps(3:23) Old School Marketing Tips from the Panelists(4:21) Best Business Books as Recommended by the Panelists(6:52) Conclusion and Thanks to Panelists(7:29) Sponsor: Brand Demand 6 Month Group Coaching Program(7:45) Outro: Mission Statement and Closing Remarks
In this episode, Melinda and guest Dave Newell discuss achieving business alignment, exploring the 5 facets of business, and understanding the three stages of alignment. They address business issues, the role of values in business design, and the importance of perspective. The episode ends with strategies to prevent small business failure.Dave Newell is on a mission to “align the misaligned” — connecting leaders with systems that foster outstanding work and personal fulfillment. He collaborates with small business leaders to implement the Five Facets of Business™ — a small business operating system — to optimize processes and foster team alignment around culture, strategy, operations, story, and finances. This framework provides leaders with the necessary clarity and alignment to crush both short and long-term goals. As CEO of Evolve Leadership Consulting, Dave has coached hundreds of leaders both nationally and internationally and has implemented this framework. For more information: www.evolve-consulting.com
Connect with Dave NewellWebsite: https://www.evolve-consulting.com/LinkedIn: https://www.linkedin.com/in/dave-newell-6325a47Facebook: https://www.facebook.com/evolveleadershipconsult
(0:00) Introduction and Guest Dave Newell's Background(3:55) Identifying and Achieving Business Alignment(8:46) Exploring the 5 Facets of Business(9:59) Sponsor: SmallBizLady University(11:09) Understanding the Three Stages of Alignment(13:49) Addressing Business Issues and Improving Alignment(15:22) Role of Values in Business Design and Execution(16:57) Taking Stock and Assessing Your Business(17:57) The Importance of Perspective in Business(18:27) Episode Closing: Ending Small Business Failure(18:44) Final Thoughts and Podcast Outro
In this episode, Melinda Emerson and energetic entrepreneur Dan Staup delve into the importance of a winning mindset for small business owners. They discuss learning from failures, incorporating mindset into organizational culture, dealing with underperforming salespeople, and the significance of a transferable, repeatable sales process. Melinda shares insights on building a million-dollar brand.Dan Stalp is known as an energized entrepreneur, a business mentor, and a popular local and national speaker. Dan is the award-winning owner of Sandler Training of Kansas City, a renowned business development, coaching, and sales training business. Dan specializes in working with presidents and owners who sell, and peak-performer sales professionals who want to push through to their next level. For more information https://www.stalp.sandler.com
Connect with Dan Stalp:Website: https://www.stalp.sandler.comLinkedIn: https://www.linkedin.com/in/danstalp/
(0:00) Introduction to the SmallBizChat Podcast with Melinda Emerson(1:28) Guest Introduction: Dan Staup, the energized entrepreneur(2:04) Defining a Winning Mindset for Small Business Owners(5:37) The Balance: Winning Mindset and Learning from Failures(7:28) Incorporating Winning Mindset into Organizational Culture(9:54) Handling Underperforming Salespeople in Your Business(11:09) The Importance of a Transferable and Repeatable Sales Process(13:24) Business Advice from Dan Staup(14:24) Building a $1,000,000 Brand with Melinda Emerson(14:50) Closing Words of Wisdom from Melinda: Win or Learn in Business(14:58) Podcast Wrap-up and Closing
In this episode, Melinda Emerson and Gloria Chou dive into unconventional PR methods, teaching listeners how to land significant media opportunities and dispel common PR misconceptions. They delve into Gloria's unique 3-step CPR pitch method, and share tips for crafting newsworthy pitches. The relevancy of press releases in small business and advice for product businesses are also discussed.Gloria Chou is an award-winning Small Business PR coach and host of the top-rated Small Business PR Podcast. Her untraditional yet proven PR methods that allow anyone to gain top-tier, earned media without needing to hire an agency, have industry connections, or any PR experience have been featured in Forbes, Business Insider, Crunchbase, and on over 50+ podcasts. Gloria helps early-stage founders "hack their own PR" to go from unknown to being seen, heard, and valued with her proprietary 3-step CPR Pitching Method™— one that’s helped 10,000+ small businesses get over a combined 1 Billion free, organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more. For more information: GLORIACHOUPR.COM
Connect with Gloria Chou:Website: https://www.gloriachoupr.comLinkedIn: http://www.linkedin.com/in/gloriaychouYoutube: https://www.youtube.com/channel/UCgVglV0Ur_nySSGN-AzrLVwInstagram: http://www.instagram.com/gloriachouprPinterest: https://www.pinterest.com/0q7ny0shiot24zapj9ao5lxragwta5
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(0:00) Introduction and Importance of Subscribing to the Podcast(1:24) Guest Introduction: Gloria Chow on Untraditional PR Methods(2:26) How to Land Big Media Opportunities and Debunking PR Myths(5:06) Gloria's 3-Step CPR Method for Pitching(8:30) Do's and Don'ts of Sending a Pitch to Media(10:10) Making Your Pitch Newsworthy(12:06) Introduction to Small Biz Lady University & DIY PR Discussion(13:10) The Role and Relevance of Press Releases in Small Business(15:41) Transition to Discussing Product Businesses and Gift Guides(18:31) Best Business Advice from Gloria Chow(19:17) Sponsor: SmallBizLady University Coaching Program(19:35) Closing Remarks and Podcast Mission Statement
In this episode, Melinda Emerson discusses the operations of SmallBizLady Enterprises, the importance of diversifying revenue streams, and effective time management. She highlights the role of books and continuous learning in business growth, the significance of relationship building, and tips for creating a powerful email list. Lastly, she introduces the Brand in Demand course and the role of spiritual guidance in business.Get More!Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you'll never miss an episode!
(0:00) Introduction to the Small Biz Chat Podcast(2:06) Overview of Small Biz Lady Enterprises(3:07) Strategies for Creating Multiple Revenue Streams (5:54) Managing Time Effectively for Business Success(7:58) The Role of Books in Business Growth(9:49) Importance of Professional Development in Business(10:34) Relationship Building in Business(11:16) Tips for Building an Effective Email List(13:22) Seeking Spiritual Guidance in Business(13:56) Introduction to the Brand in Demand Course
In this episode, Melinda Emerson talks with guests Melissa Muhammad, Karla Ukman, and Olivia Thomas. They engage in a panel discussion, share their favorite business apps, give old school marketing tips, and recommend business books. The episode concludes with an introduction to a new program at smallbizladyuniversity.com.Connect with Melissa Muhammad:Melissa Muhammad is a Global Business Expert and International Tax Attorney who specializes in helping international businesses operate worldwide. For over 20 years, she has traveled to numerous countries negotiating billion-dollar transactions and has trained tax officials in over 153 nations. Now, she helps Black-owned businesses export globally and access government resources to turn concepts into contracts. For more information: www.blackandglobalbusinessnetwork.com
Website: https://blackandglobalbusinessnetwork.comLinkedIn: https://www.linkedin.com/company/blackandglobalTwitter: https://twitter.com/blackandglobal1Instagram: https://www.instagram.com/blackandglobalbusinessnetwork_
Connect with Karla Ukman:Karla Ukman is “not your father’s financial advisor.” She champions financial education and personalized strategies for women and historically excluded communities. Leading her own firm for over a decade, she ignites financial awareness and empowers clients to take charge of their money in ways that resonate with them. Karla’s passion lies in dismantling financial myths and fostering economic resilience. If you are interested om joining her movement towards building wealth on your own terms. Check out her website: www.artemiswealth.net
Website: https://www.artemiswealth.netLinkedIn: https://www.linkedin.com/in/karlaukmanFacebook: https://www.facebook.com/ArtemisWealthManagement
Connect with Olivia Thomas:Olivia Thomas, The Brand Counselor, specializes in empowering seasoned founders to elevate their businesses through strategic branding. As the founder of the Wintentional Development Co., Olivia is dedicated to crafting compelling brand strategies that resonate with her customer’s dream clients. Olivia’s mission is to help women in business build lives and legacies through the telling of captivating brand stories. She helps founders connect authentically with their audience, paving the way for sustained success as their businesses mature. For more information: www.Wintentional.com
Website: https://www.Wintentional.comTwitter: https://twitter.com/WintentionalFacebook: https://www.facebook.com/wintentionalInstagram: https://instagram.com/WithLoveFromO
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(0:00) Introduction and Invitation to Subscribe (1:21) "Hit it and Quit it" Panel Introduction(2:32) Panel Discussion: Favorite Business Apps(3:21) Panel Discussion: Old School Marketing Tips(4:14) Panel Discussion: Best Business Books(5:44) Introduction of "Branded Demand" Program(7:10) Closing Remarks and Website Invitation
In this episode, Melinda Emerson chats with brand building expert Olivia Thomas. They delve into brand building tips for women entrepreneurs, the balance between authenticity and posing in branding, and the importance of storytelling in personal brand development. They also discuss common mistakes in brand building and how to manage reputational challenges while maintaining brand integrity. The episode concludes with a mention of the Brand and Demand 2 program.Olivia Thomas, The Brand Counselor, specializes in empowering seasoned founders to elevate their businesses through strategic branding. As the founder of the Wintentional Development Co., Olivia is dedicated to crafting compelling brand strategies that resonate with her customer’s dream clients. Olivia's mission is to help women in business build lives and legacies through the telling of captivating brand stories. She helps founders connect authentically with their audience, paving the way for sustained success as their businesses mature. For more information: www.Wintentional.com
Connect with Olivia Thomas:Website: https://www.Wintentional.comTwitter: https://twitter.com/WintentionalFacebook: https://www.facebook.com/wintentionalInstagram: https://instagram.com/WithLoveFromO
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(0:00) Introduction and welcome by Melinda Emerson(1:06) Guest introduction: Olivia Thomas, brand building expert(3:03) Brand building tips for women entrepreneurs(5:55) Authenticity vs. Posing in Branding(8:15) Storytelling in Personal Brand Development(9:26) Mistakes to avoid in brand building(10:48) Managing Reputational Challenges and Brand Integrity(12:56) Sponsor: Brand and Demand 2 program(13:26) Closing remarks by Melinda Emerson
In this episode, Melinda Emerson and financial advisor Karla Ukman discuss the importance of financial planning for small businesses. They delve into strategies for funding startups, savings techniques, and making money work effectively during economic uncertainties. The conversation also touches on the significance of diversity and addressing money traumas in financial planning.Karla Ukman is “not your father’s financial advisor.” She champions financial education and personalized strategies for women and historically excluded communities. Leading her own firm for over a decade, she ignites financial awareness and empowers clients to take charge of their money in ways that resonate with them. Karla’s passion lies in dismantling financial myths and fostering economic resilience. If you are interested om joining her movement towards building wealth on your own terms. Check out her website: www.artemiswealth.net
Connect with Karla Ukman:Website: https://www.artemiswealth.netLinkedIn: https://www.linkedin.com/in/karlaukmanFacebook: https://www.facebook.com/ArtemisWealthManagement
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(0:00) Introduction to the SmallBizChat Podcast with Melinda Emerson and guest Carla Uckman(3:51) The role of a financial advisor for small business owners(5:38) Strategies for funding a startup business(10:30) Savings strategies for small business owners(13:32) Making money work harder amid economic uncertainties(15:52) Sponsor: Introduction to SmallBizLady University(17:19) Financial education for small business owners(18:06) Importance of diversity in financial planning(18:46) Addressing money traumas in financial planning(19:36) Sponsor: Introduction to Branded Demand 2 Coaching Program(20:29) Closing remarks from Melinda Emerson
In this episode, I welcome guest Melissa Muhammad to discuss the importance of exporting for businesses, the role of the Department of Commerce, and understanding trade missions. We delve into the Step Grant Program, currency exchange risks, and expected outcomes from trade missions. Melissa shares her best business advice and introduces her venture, Black And Global Essentials.Melissa Muhammad is a Global Business Expert and International Tax Attorney who specializes in helping international businesses operate worldwide. For over 20 years, she has traveled to numerous countries negotiating billion-dollar transactions and has trained tax officials in over 153 nations. Now, she helps Black-owned businesses export globally and access government resources to turn concepts into contracts. For more information: https://blackandglobalbusinessnetwork.com
Connect with Melissa Muhammad:Website: https://blackandglobalbusinessnetwork.comLinkedIn: https://www.linkedin.com/company/blackandglobalTwitter: https://twitter.com/blackandglobal1Instagram: https://www.instagram.com/blackandglobalbusinessnetwork_
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(0:00) Introduction to the SmallBizChat podcast and guest Melissa Muhammad(2:54) Importance of exporting for businesses and the role of the Department of Commerce(6:52) Understanding trade missions and overcoming language barriers(10:06) Step Grant Program, currency exchange risks, and international payments(13:42) Expected outcomes from trade missions and obstacles in international business(15:03) Introduction to Small Biz Lady University(15:53) Discussion on exporting with Melissa Muhammad: Risk factors and mitigation(17:50) Introduction to Black And Global Essentials(18:21) Best business advice from Melissa Muhammad(19:20) Sponsor: Brand and Demand 2(19:48) Closing remarks, personal growth advice, and Outro
In this episode, Melinda Emerson introduces the 2024 mantra, GMMSU, and explains its significance. She dives deeper into the role of multichannel funnels in marketing and the sales process. Melinda also discusses the importance of a unique value proposition and lead generation. The episode concludes with info on the next cohorte of her program, "Brand in Demand Group Coaching".Get More!Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!
(0:00) Introduction and call to subscribe(1:00) Overview of the episode(1:22) Introduction of GMMSU, the 2024 mantra(2:30) Deep dive into GMMSU: Explanation and Importance(6:11) The role of multichannel funnels in marketing(8:03) Examination of the sales process in marketing(9:09) Discussion on unique value proposition(11:11) Recap of GMMSU(11:41) The significance of lead generation(12:32) Presentation of new program "Brand in Demand" and conclusion
In this episode, Melinda Emerson is joined by guests Matt Ryder, Anna Papalia, and Dr. Angela Pipersburgh for the 'Hit It or Quit It' segment. They share their favorite business apps, old school marketing tips, and best business book recommendations. Melinda also introduces the next cohorte of her Brand in Demand Group Coaching Program.Connect with Dr. Angela Pipersburgh:Dr. Angela Pipersburgh is a dynamic figure in the fields of spiritual leadership and entrepreneurship. She is renowned for her Kingdom-centric approach to personal and professional development. She has successfully established four innovative brands, including the Kingdom Chamber of Commerce, Kingdom Business School, Shaddai Marketing and Communications, and Kingdom Investors, all aimed at uplifting Christian professionals and businesses. Known as the “Supernatural Coach,” Dr. Pipersburgh is committed to helping individuals discover their true identity, embrace their purpose, and realize their vision. She has published two books, “Your Gift IT Makes Room” and “Aligning With Your Destiny Connector,” which are available on Amazon. For more information: www.kingdomchamberofcommerce.org
Website: https://www.kingdomchamberofcommerce.orgLinkedIn: https://www.linkedin.com/in/angelapipersburghFacebook: https://www.facebook.com/angelapipersburghspeaksTwitter: https://twitter.com/angelapiperInstagram: https://instagram.com/angelapipersburghspeaks
Connect with Matt Ryder:Matt Ryder is a former special forces serviceman and Founder of Sales Sniper and, currently serving as CEO at 7th Level Inc. Matt’s rapid ascent in high-ticket sales showcased his own unique approach. His adoption of NEPQ, the 7th Level method, quickly propelled him to a consistent $100K per month within 90 days. With a global reach, Matt oversees sales teams and passionately ensures broad access to transformative training. His CEO role at 7th Level reflects his commitment to empowering individuals in all aspects of life through valuable tools, trainings, and strategies. For more information: https://7thlevelhq.com
Website: https://7thlevelhq.comLinkedIn: https://www.linkedin.com/in/matthew-ryderFacebook: https://www.facebook.com/YourSalesSniperInstagram: https://www.instagram.com/realmattryder
Connect with Anna Papalia:Anna Papalia is an HR expert with over 1.5 million followers across social media platforms. She is the author of the new book Interviewology: The New Science of Interviewing. She has consulted with Fortune 100 companies, taught at Temple University and coached over 10,000 clients to interview better. Her groundbreaking discovery of Interview Styles revolutionized the way we teach and understand interviewing. She is also a public speaker at the Society for Human Resource Management (SHRM) and DisruptHR. For more information: https://theinterviewology.com
Website: https://theinterviewology.comLinkedIn: https://www.linkedin.com/in/anna-papalia/Facebook: https://www.facebook.com/careercoachannapapaliaTwitter: https://twitter.com/annapapaliaInstagram: https://www.instagram.com/annapapalia/
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(0:00) Introduction to the SmallBizChat Podcast(0:34) Invitation to subscribe to the SmallBizChat Podcast(1:12) 'Hit it or Quit it' Segment with guests Dr. Angela Pipersburgh, Matt Ryder, and Anna Papalia(2:28) Discussion on Favorite Business Apps(3:24) Old School Marketing Tips(4:46) Best Business Books Recommendations(6:39) Introduction to 'Branded Demand Cohort' Program by Melinda Emerson(7:41) Closing Remarks and Invitation to the 'Branded Demand Cohort' Program
In this episode, Melinda Emerson chats with Matt Ryder about the essentials of a robust sales process. They explore how to identify weak links in sales, set suitable goals for small businesses, and hire competent salespeople. The discussion also covers calculating sales targets and achieving financial independence from your business.Matt Ryder is a former special forces serviceman and Founder of Sales Sniper and, currently serving as CEO at 7th Level Inc. Matt’s rapid ascent in high-ticket sales showcased his own unique approach. His adoption of NEPQ, the 7th Level method, quickly propelled him to a consistent $100K per month within 90 days. With a global reach, Matt oversees sales teams and passionately ensures broad access to transformative training. His CEO role at 7th Level reflects his commitment to empowering individuals in all aspects of life through valuable tools, trainings, and strategies. For more information: https://7thlevelhq.com
Connect with Matt Ryder:Website: https://7thlevelhq.comLinkedIn: https://www.linkedin.com/in/matthew-ryderFacebook: https://www.facebook.com/YourSalesSniperInstagram: https://www.instagram.com/realmattryder
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(0:00) Introduction and Guest: Matt Ryder(8:18) Elements of a Strong Sales Process(12:37) Identifying Weak Links in Sales: System vs Sales Rep(15:18) Setting Sales Goals for Small Businesses(20:05) Challenges and Strategies in Hiring a Great Salesperson(25:27) Sponsor: Small Business Lady University(26:50) Calculating Sales Targets and Conversions for Professional Service Businesses(31:47) Business Advice: Financial Independence from Your Business(34:15) Conclusion: Insights from Matt Ryder and Closing Thoughts from Melinda Emerson(34:40) Outro and Gratitude to Listeners
In this episode, Melinda Emerson chats with Anna Papalia about her career journey and the beginning of her business. They discuss advice on hiring, overcoming personal biases, and developing a unique interview style. They also delve into the importance of diversity and personality tests in hiring. The episode wraps up with the best business advice Anna has received and closing insights.Anna Papalia is an HR expert with over 1.5 million followers across social media platforms. She is the author of the new book Interviewology: The New Science of Interviewing. She has consulted with Fortune 100 companies, taught at Temple University and coached over 10,000 clients to interview better. Her groundbreaking discovery of Interview Styles revolutionized the way we teach and understand interviewing. She is also a public speaker at the Society for Human Resource Management (SHRM) and DisruptHR. For more information: https://theinterviewology.com
Connect with Anna Papalia:Website: https://theinterviewology.comLinkedIn: https://www.linkedin.com/in/anna-papalia/Facebook: https://www.facebook.com/careercoachannapapaliaTwitter: https://twitter.com/annapapaliaInstagram: https://www.instagram.com/annapapalia/
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(0:00) Introduction to the episode and guest Anna Papalia(1:53) Anna Papalia's career journey and the inception of her business(6:51) Advice for small business owners on hiring and preparation(8:34) Understanding and overcoming personal biases in hiring(10:49) Discovering your unique interview style and preventing candidates from gaming the interview(13:28) The role of diverse perspectives and personality tests in the hiring process(15:27) Best business advice ever received: consistency and discipline(16:54) Anna Papalia's closing thoughts and insights(17:06) Melinda Emerson's closing remarks(17:38) Sponsor: SmallBizLady University 1 day virtual startup boot camp(17:46) Thanks and outro
In this episode, Melinda Emerson chats with Dr. Angela Pipersburgh about her journey as a spiritual leader and entrepreneur. They explore the influence of faith in business, discuss the balance between personal faith and professional decision-making, and examine the rise and impact of Christian entrepreneurs.Dr. Angela Pipersburgh is a dynamic figure in the fields of spiritual leadership and entrepreneurship. She is renowned for her Kingdom-centric approach to personal and professional development. She has successfully established four innovative brands, including the Kingdom Chamber of Commerce, Kingdom Business School, Shaddai Marketing and Communications, and Kingdom Investors, all aimed at uplifting Christian professionals and businesses. Known as the “Supernatural Coach,” Dr. Pipersburgh is committed to helping individuals discover their true identity, embrace their purpose, and realize their vision. She has published two books, “Your Gift IT Makes Room” and “Aligning With Your Destiny Connector,” which are available on Amazon. For more information: www.kingdomchamberofcommerce.org
Connect with Dr. Angela Pipersburgh:Website: https://www.kingdomchamberofcommerce.orgLinkedIn: https://www.linkedin.com/in/angelapipersburghFacebook: https://www.facebook.com/angelapipersburghspeaksTwitter: https://twitter.com/angelapiperInstagram: https://instagram.com/angelapipersburghspeaks
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(0:00) Introduction to the SmallBizChat podcast and Melinda Emerson(1:02) Introduction of guest, Dr. Angela Pipersburgh(2:14) Dr. Pipersburgh's journey to becoming a spiritual leader and entrepreneur(7:40) The influence of faith in business(12:46) Sponsor: SmallBizLady University(14:11) Balancing personal faith with professional decision making(15:17) The rise of Christian entrepreneurs and their impact(17:49) Conclusion of the interview with Dr. Angela Pipersburgh(18:12) Sponsor: SmallBizLady University 1-day virtual startup boot camp(19:02) Outro and thanks for listening
Three of my amazing guests – Kendra Lee, Geoffrey Klein, and Precious L. Williams – join me simultaneously for a fun, lighthearted, rapid-fire round of my favorite business questions.We get their opinions on a few business tools, some old-school marketing tips, and some great books for aspiring business owners.Connect with Kendra Lee:Kendra Lee is an author, speaker, and revenue generator. She is the founder of KLA Group, a sales consultancy and marketing agency that helps small and medium businesses get seen, get heard, and gain traction to achieve their dreams. She’s also the author of The Sales Magnet. For more information, you can go to KLAGroup.com.
Website: https://www.klagroup.com/Books: https://www.klagroup.com/sales-books/Twitter: https://twitter.com/KendraLeeKLA/Facebook: https://www.facebook.com/KLAGroup/LinkedIn: https://www.linkedin.com/company/klagroup/LinkedIn: https://www.linkedin.com/in/kendralee/YouTube: https://www.youtube.com/user/KendraLeeKLA
Connect with Geoffrey Klein:Geoffrey Klein, aka Mr. Purple, is a TEDx speaker, an adjunct professor, a visual content producer, and the author of the new book The Content Beast. Geoffrey helps people and organizations communicate more effectively through the power of story. He serves as president and CEO of Nine Dots, a visual content company that helps businesses share their message and connect with their audience. For more information, go to ninedotsmedia.com.
Website: https://ninedotsmedia.com/Podcast: https://ninedotsmedia.com/subscribe-to-podcast/Book: The Content Beast – https://www.amazon.com/Content-Beast-Geoffrey-Klein-ebook/dp/B0CN7LJPZPYouTube: https://www.youtube.com/ninedotsInstagram: https://www.instagram.com/ninedotsmedia/Facebook: https://www.facebook.com/ninedotsmedia/LinkedIn: https://www.linkedin.com/company/nine-dots/LinkedIn: https://www.linkedin.com/in/ggklein/Twitter: https://twitter.com/ninedotstweets
Connect with Precious L. Williams:Precious L. Williams is The Killer Pitch Master! She is a 13th time National Elevator Pitch Champion. Along with helping women entrepreneurs and business leader, she’s also a top corporate sales trainer, helping sales teams to create killer communication skills, private messages, and understand how to pitch and build sales program. Precious is an international keynote speaker and trainer for global brands, including BMW, Google, LinkedIn, Microsoft, Harvard University, Columbia, QuickBooks, Yelp, and many more. Find out more at perfectpitchgroup.com.
Website: https://perfectpitchgroup.com/Books: https://perfectpitchgroup.com/books/LinkedIn: https://www.linkedin.com/in/precious-l-williams/Facebook: https://www.facebook.com/PerfectPitchPTwitter: https://twitter.com/PerfectPitchP
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(0:00) Introduction and Welcome by Melinda Emerson(0:32) 'Hit it and Quit it' Panel Introduction and Guest Presentation(1:18) Favorite Podcasts Discussion(2:23) Favorite Business Apps Discussion(3:24) Old School Marketing Tips Discussion(4:41) Best Business Book Ever Read Discussion(6:37) Melinda's Current Favorite Business Book(7:16) Closing Remarks and Guest Appreciation(7:36) Announcement: Small Business Lady University Virtual Startup Boot Camp(8:12) Podcast Closing by the Host
In today's episode, Precious L Williams shares about how she had to learn how to pitch with her back against the wall and today. She has now won 13 National Elevator Pitch Championships, and shares with her clients, and with us, how we can improve our pitches. She talks with us about all things pitch related,Precious L. Williams is The Killer Pitch Master! She is a 13th time National Elevator Pitch Champion. Along with helping women entrepreneurs and business leader, she’s also a top corporate sales trainer, helping sales teams to create killer communication skills, private messages, and understand how to pitch and build sales program. Precious is an international keynote speaker and trainer for global brands, including BMW, Google, LinkedIn, Microsoft, Harvard University, Columbia, QuickBooks, Yelp, and many more. Find out more at perfectpitchgroup.com.
Connect with Precious L. Williams:Website: https://perfectpitchgroup.com/Books: https://perfectpitchgroup.com/books/LinkedIn: https://www.linkedin.com/in/precious-l-williams/Facebook: https://www.facebook.com/PerfectPitchPTwitter: https://twitter.com/PerfectPitchP
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(0:00) Introduction to the SmallBizChat podcast and guest Precious L. Williams(1:20) Precious L. Williams: Journey to becoming the killer pitch master(3:48) Discussing the key elements of a great pitch(6:00) The role of 'the ask' in a pitch(6:59) Common pitch mistakes and how to avoid them(8:25) The importance of regularly updating your pitch(10:16) How to convey value effectively within a pitch(13:09) Precious L. Williams' best business advice(13:56) Sponsor: SmallBizLady University 1 Day Virtual Startup Bootcamp(14:29) Closing remarks and invitation for next week's episode
In this episode, Melinda Emerson and Geoffrey Klein delve into the challenges and strategies for creating compelling small business content. They discuss the significance of relatable content, launching a blog, podcast, or YouTube channel, and current content marketing trends. They also explore Klein's book 'The Content Beat', strategies for repurposing content, and measuring success. The episode wraps up with an announcement about SmallBizLady University's virtual startup boot camp.Geoffrey Klein, aka Mr. Purple, is a TEDx speaker, an adjunct professor, a visual content producer, and the author of the new book The Content Beast. Geoffrey helps people and organizations communicate more effectively through the power of story. He serves as president and CEO of Nine Dots, a visual content company that helps businesses share their message and connect with their audience. For more information, go to ninedotsmedia.com.
Connect with Geoffrey Klein:Website: https://ninedotsmedia.com/Podcast: https://ninedotsmedia.com/subscribe-to-podcast/Book: The Content Beast – https://www.amazon.com/Content-Beast-Geoffrey-Klein-ebook/dp/B0CN7LJPZPYouTube: https://www.youtube.com/ninedotsInstagram: https://www.instagram.com/ninedotsmedia/Facebook: https://www.facebook.com/ninedotsmedia/LinkedIn: https://www.linkedin.com/company/nine-dots/LinkedIn: https://www.linkedin.com/in/ggklein/Twitter: https://twitter.com/ninedotstweets
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(0:00) Introduction and welcoming guest Geoffrey Klein(2:41) Geoffrey Klein's backstory and his nickname, Mister Purple(4:06) Discussion on challenges and strategies in creating content for small businesses(9:02) Importance of relatable content and best practices for launching a blog, podcast, or YouTube channel(12:29) Current content marketing trends and the power of storytelling in marketing(14:04) Introduction to Small Business Lady University(15:03) Deep dive into Jeffrey Klein's new book 'The Content Beat' and strategies for repurposing content(16:08) Measuring the success of your content and valuable business advice(18:44) Announcement: Small Business Lady University's 1 day virtual startup boot camp(19:12) Conclusion and appreciation for listeners
In this episode, Melinda Emerson and web sales expert Kendra Lee delve into the importance of SEO in revenue generation and content creation. They discuss common website building mistakes, the role of blogs and videos in content strategy, and the difference between on-page and off-page SEO. The episode also covers the expectations and costs of engaging an SEO firm and how SEO can boost website traffic and ROI. The episode concludes with a segment on Small Biz Lady University.Kendra Lee is an author, speaker, and revenue generator. She is the founder of KLA Group, a sales consultancy and marketing agency that helps small and medium businesses get seen, get heard, and gain traction to achieve their dreams. She’s also the author of The Sales Magnet. For more information, you can go to KLAGroup.com.
Connect with Kendra Lee:Website: https://www.klagroup.com/Books: https://www.klagroup.com/sales-books/Twitter: https://twitter.com/KendraLeeKLA/Facebook: https://www.facebook.com/KLAGroup/LinkedIn: https://www.linkedin.com/company/klagroup/LinkedIn: https://www.linkedin.com/in/kendralee/YouTube: https://www.youtube.com/user/KendraLeeKLA
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(0:00) Introduction and host remarks(1:10) Discussion on revenue generation and content creation(2:22) Introduction to guest: Kendra Lee, web sales guru(4:39) Common website building mistakes and importance of SEO (8:22) Role of blogs and videos in content strategy(13:23) Explanation of on-page and off-page SEO(15:57) Segment on Small Biz Lady University(17:11) Engaging an SEO firm: expectations and costs(19:52) Role of SEO in increasing website traffic and measuring its ROI(21:47) Sponsor: Small Biz Lady University One Day Virtual Startup Boot Camp(22:32) Outro
In this episode, Melinda Emerson discusses the reality of entrepreneurship struggles, distinguishing between failure and defeat. She highlights a case study on over-expansion in business, the importance of consistency, focusing on existing customers during tough times, and maintaining an empowered mindset. The episode also includes announcements from sponsors and a special offer.Get More!Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!
(0:00) Introduction and discussion on temporary defeats(2:14) Real-life example and discussion on the reality of entrepreneurship struggles(4:51) Understanding the difference between failure and defeat(6:10) Case study: Over-expansion in business and its impact(9:00) Importance of consistency and learning from defeats(10:17) Strategies for focusing on existing customers during tough times(11:50) Importance of positive self-talk, support network, and motivational tools(13:41) Solutions to overcome business difficulties and focusing on the big picture(15:23) Maintaining an empowered mindset and sources of inspiration(16:42) Sponsor: Small Buslady University deals(16:57) Sponsor: Small Biz Lady Virtual 1 Day Startup Boot Camp Announcement (17:20) Special offer expiry date(17:31) Closing remarks & podcast subscription information
In this episode, Melinda Emerson is joined by Ted Santos, Barry Moltz, and Bernadette McClelland. They engage in a panel discussion on effective business strategies, share their favorite podcasts and business apps, discuss old school marketing tips and recommend business books. The episode concludes with Bernadette's closing remarks.Connect with Bernadette McClelland:Bernadette McClelland is a high-content and inspirational speaker on transformation and business growth, making booking a speaker easy and joyful. She has spoken in 12 countries across four continents, and 85% of her past clients have rebooked her in one capacity or another. She has landed million-dollar deals, and the US government recognizes her in the top 1% of sales leaders globally. Tony Robbins referred to her as a ‘superstar.’ Harvard ratified her as one of their MBA sales coaches. The Nasdaq Entrepreneurial Centre has been a beta test for her IP. Bernadette is a mentor for Colorado’s Global Landing Pad, and Brian Tracy has endorsed two of her six books on sales leadership. Find out more at https://www.bernadettemcclelland.com/.
Website: https://www.bernadettemcclelland.com/ Book: https://shiftanddisrupt.com/ LinkedIn: https://www.linkedin.com/in/bernadettemcclelland/
Connect with Ted Santos:Mr. Ted Santos is skilled at reinventing companies. And over the past 25 years, he’s reinvented himself several times. He has experience as a sales trainer, executive manager, entrepreneur, and executive coach. He’s currently chairman and CEO of Turnaround Investment Partners in New York City, which provides high-value consulting services to midsize and large companies. Mr. Santos coined the term Disruptive Leadership Model, designed to empower companies to innovate and penetrate untapped markets. He uses his proprietary methodology to work with CEOs committed to driving innovation at the enterprise level. For more information, head over to turnaroundip.com.
Website: https://www.turnaroundip.com/
Connect with Barry Moltz:As a small business expert, Barry Moltz gets owners growing again by unlocking their long-forgotten potential. With decades of entrepreneurial experience in his own business ventures and consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. As a small business expert, Barry applies simple, strategic steps to facilitate change. Find out more at BarryMoltz.com.
Website: https://barrymoltz.com/ Twitter: https://twitter.com/barrymoltz LinkedIn: https://www.linkedin.com/in/barrymoltz Facebook: https://www.facebook.com/SmallBusinessUnstuck Instagram: https://www.instagram.com/barrymoltz/Books: https://barrymoltz.com/small-business-books/ Small Business Radio Show: https://barrymoltz.com/small-business-radio-show/
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(0:00) Introduction by Bernadette McClelland(0:35) Sponsor: Black Friday Special at Small Business Lady University(1:09) Panelist Introduction: Ted Santos and Bernadette McClelland(1:41) "Hit it and Quit it" Panel Discussion (2:08) Favorite Podcasts Discussion(3:01) Favorite Business Apps Discussion(4:07) Old School Marketing Tips Discussion(5:18) Book Recommendations Discussion(6:16) Thanking the Panelists(6:54) Sponsor: Brand in Demand Live Event(8:31) Closing Remarks by Bernadette McClelland
In this episode, Melinda Emerson and Barry Moltz discuss the importance of consistent marketing and branding for small businesses. They explore the impact of branding on growth, strategies for brand messaging, and the balance between personal and business Instagram accounts. They also emphasize on customer retention and provide advice for businesses considering rebranding.As a small business expert, Barry Moltz gets owners growing again by unlocking their long-forgotten potential. With decades of entrepreneurial experience in his own business ventures and consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. As a small business expert, Barry applies simple, strategic steps to facilitate change. Find out more at BarryMoltz.com.
Connect with Barry Moltz:Website: https://barrymoltz.com/ Twitter: https://twitter.com/barrymoltz LinkedIn: https://www.linkedin.com/in/barrymoltz Facebook: https://www.facebook.com/SmallBusinessUnstuck Instagram: https://www.instagram.com/barrymoltz/Books: https://barrymoltz.com/small-business-books/ Small Business Radio Show: https://barrymoltz.com/small-business-radio-show/
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(0:00) Introduction and Barry Moltz on consistent marketing strategies(2:01) Sponsor: Small Cause Lady University's special offer(3:36) Impact of branding on small business growth(10:00) Strategies for implementing and communicating brand message(13:26) Personal vs. business Instagram accounts(14:48) Strategic sharing in personal and business life(15:50) The power of repetition in marketing and branding(17:04) Importance of customer retention in small business(18:13) Advice for small businesses thinking about rebranding(19:42) Sponsor: Small Biz Lady University's Black Friday offer(20:40) Closing remarks and podcast outro
In this episode, Melinda Emerson is joined by Ted Santos, a business turnaround expert. They discuss key strategies for business transformation, traits of effective turnaround leaders, and a case study on Chrysler. They also cover challenges in business transformation, strategies for sales organizations, and the importance of coaching in task delegation. Ted shares his best business advice.Mr. Ted Santos is skilled at reinventing companies. And over the past 25 years, he’s reinvented himself several times. He has experience as a sales trainer, executive manager, entrepreneur, and executive coach. He’s currently chairman and CEO of Turnaround Investment Partners in New York City, which provides high-value consulting services to midsize and large companies. Mr. Santos coined the term Disruptive Leadership Model, designed to empower companies to innovate and penetrate untapped markets. He uses his proprietary methodology to work with CEOs committed to driving innovation at the enterprise level. For more information, head over to turnaroundip.com.
Connect with Ted Santos:Website: https://www.turnaroundip.com/
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(0:00) Introduction and background of Ted Santos, business turnaround expert(4:07) Key strategies and models for business transformation(6:54) Traits of a successful turnaround leader and overcoming mental barriers(10:03) Case study discussion: Chrysler's business transformation(11:35) Challenges in business transformation and post-acquisition integration(15:01) Strategies for sales organizations to penetrate untapped markets(16:17) Importance of coaching in task delegation(16:40) Ted Santos's best business advice(17:33) Preview of the next small business expert(18:00) Sponsor: Small Business Lady University's Startup Bootcamp(18:19) Closing remarks and preview of the next episode
In this episode, Melinda Emerson chats with sales expert, Bernadette McClelland, about 'Story Selling'. They discuss Bernadette's journey, how to use storytelling in the sales process, and adapting this technique for different customer segments. Bernadette shares her best business advice and announces her new book.Bernadette McClelland is a high-content and inspirational speaker on transformation and business growth, making booking a speaker easy and joyful. She has spoken in 12 countries across four continents, and 85% of her past clients have rebooked her in one capacity or another. She has landed million-dollar deals, and the US government recognizes her in the top 1% of sales leaders globally. Tony Robbins referred to her as a ‘superstar.’ Harvard ratified her as one of their MBA sales coaches. The Nasdaq Entrepreneurial Centre has been a beta test for her IP. Bernadette is a mentor for Colorado’s Global Landing Pad, and Brian Tracy has endorsed two of her six books on sales leadership. Find out more at https://www.bernadettemcclelland.com/.
Connect with Bernadette McClelland:Website: https://www.bernadettemcclelland.com/ Book: https://shiftanddisrupt.com/ LinkedIn: https://www.linkedin.com/in/bernadettemcclelland/
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(0:00) Introduction to the Small BizChat podcast and today's topic(1:28) Introduction of guest - sales expert Bernadette McClelland(4:58) Bernadette's journey and expertise in 'Story Selling'(8:17) Use of 'Story Selling' in the sales process(10:22) Transition from selling stuff to selling wisdom(14:44) Adapting storytelling for different customer segments(16:01) Bernadette's best business advice and new book announcement(16:47) Sponsor: Small Biz Lady University virtual startup boot camp(17:18) Closing remarks and podcast outro
In this episode, Melinda Emerson discusses the importance of relaxation and a positive mindset in entrepreneurship. She shares techniques to challenge negative thoughts, the power of gratitude, and ways to avoid burnout. Melinda also emphasizes the role of affirmations and solution-oriented thinking in maintaining positivity. The episode concludes with announcements about upcoming events.Get More!Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!
(0:00) Introduction and Importance of Relaxation in Entrepreneurship(1:12) The Role of Mindset in Business Success(2:47) Techniques for Challenging Negative Thoughts(3:54) The Power of Practicing Gratitude and Positivity(6:06) Avoiding Burnout and the Importance of Self-Care(7:12) Positivity: Affirmations and Solution-Oriented Thinking(9:11) Maintaining a Positive Mindset and Seeking Help When Needed(9:57) Sponsor: Announcement for the Brand in Demand Live Event(11:00) Sponsor: Invitation to Small Biz Lady University Virtual Startup Bootcamp(11:44) Closing Remarks
In this episode, Melinda Emerson is joined by panelists Robyn Streisand, Chris Carr, and Jimmy Newson. They discuss the "Hit It and Quit It" rules, share their favorite podcasts and business apps, reveal old school marketing tips, and talk about their favorite business books. Melinda also shares her favorite business book. The episode wraps up with a discussion and appreciation of guests, and an announcement about the Brand in Demand Live conference.Connect with Jimmy Newson:As a business and growth strategy consultant, Jimmy Newson has worked with organizations of all sizes, but his specialty is working with small businesses and entrepreneurs. He founded Moving Forward Small Business, a membership-based organization that helps companies grow and achieve their goals through practical and actionable advice. Additionally, Jimmy has strategic partnerships with private, government, and nonprofit organizations, leveraging his extensive network and experience to provide businesses with comprehensive solutions for their needs. Find out more at movingforwardsmallbusiness.com.
Website: https://www.movingforwardsmallbusiness.com/ Website: https://www.jimmynewson.com/ LinkedIn: https://www.linkedin.com/in/jimmynewson/ Facebook: https://www.facebook.com/jimmylnewson/ Twitter: https://twitter.com/jimmynewson1
Connect with Chris Carr:In 2001, Chris Carr launched a start-up in his spare time – a marketing company called Farotech. What started primarily as a web design firm quickly became a comprehensive digital marketing agency specializing in helping clients in the healthcare, orthopedics, manufacturing, SaaS, and cybersecurity fields see explosive growth through a proven marketing system. Since early 2020, Chris has become a thought leader in artificial intelligence (AI). Through years of analysis, workshops, and hands-on experience, he’s observed the rise of modern AI and its potential to reshape the business landscape. Recognizing that most businesses are not ready for this massive disruption from AI, Chris offers workshops and lunch-and-learns to equip businesses for the future that’s already here. Find out more at farotech.com.
Website: https://farotech.com/ LinkedIn: https://www.linkedin.com/in/chris-carr-84b1a02/ Twitter: https://twitter.com/chris_carr YouTube: https://www.youtube.com/@Farotech Podcast: https://farotech.com/podcasts/
Connect with Robyn Streisand:Robyn Streisand founded The Mixx and Titanium with diversity in mind. A trailblazer in the LGBTQ+ community, she has made it her mission to make marketing and advertising more inclusive. As the recipient of AdAge’s “Women to Watch” and the OUT100, Robyn is recognized as a gifted connector of people, a strategic problem-solver, and a champion of marginalized communities. As well as being an active member of her own companies, Robyn serves on the board of several nonprofits, including How Women Lead, The Phluid Project, and the Hetrick-Martin Institute. To find out more, go to TheMixxNYC.com.
Website: https://themixxnyc.com/ Website: https://www.titaniumww.com/ LinkedIn: https://www.linkedin.com/in/robynstreisand/
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(0:00) Introduction and welcome(0:34) Panel discussion: "Hit It and Quit It" rules(1:01) Favorite podcasts shared by panelists(1:31) Favorite business apps discussion(2:26) Old school marketing tips revealed(3:25) Favorite business books talk (3:50) Melinda's favorite business book (4:20) Discussion wrap-up and guest appreciation(4:55) Announcement: Brand in Demand Live conference(5:16) Melinda's closing statement(5:28) End credits and outro
In this episode, Melinda Emerson talks to Robyn Streisand about the importance of aligning personal passions with business branding. They discuss the role of storytelling in branding and navigating a small business during COVID. They also delve into B Corp certification and balancing transparency in personal and business branding. Finally, Melinda announces her upcoming "Become Your Own Boss" class.Robyn Streisand founded The Mixx and Titanium with diversity in mind. A trailblazer in the LGBTQ+ community, she has made it her mission to make marketing and advertising more inclusive. As the recipient of AdAge’s “Women to Watch” and the OUT100, Robyn is recognized as a gifted connector of people, a strategic problem-solver, and a champion of marginalized communities. As well as being an active member of her own companies, Robyn serves on the board of several nonprofits, including How Women Lead, The Phluid Project, and the Hetrick-Martin Institute. To find out more, go to https://TheMixxNYC.com.
Connect with Robyn Streisand:Website: https://themixxnyc.com/ Website: https://www.titaniumww.com/ LinkedIn: https://www.linkedin.com/in/robynstreisand/
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(0:00) Introduction and Robyn Streisand's opening remarks(1:00) Melinda Emerson's announcement about the "Become Your Own Boss" class(2:08) Introduction of guest, Robyn Streisand(4:39) Discussion about aligning personal passions with business branding(6:59) Conversation about the role of storytelling in branding(9:13) Robyn Streisand's experience running a small business during COVID(11:34) Balancing transparency in personal and business branding(14:14) Explanation of B Corp certification(15:30) Robyn Streisand's best business advice(16:21) Announcement about the "Become Your Own Boss" class starting October 10, 2023
In this episode, Melinda Emerson chats with Chris Carr about his journey into online marketing and branding. They discuss how to build a successful brand online, the role of AI in branding and content strategy, and the importance of an enriching website experience. They also highlight the value of email addresses over likes for business growth.In 2001, Chris Carr launched a start-up in his spare time – a marketing company called Farotech. What started primarily as a web design firm quickly became a comprehensive digital marketing agency specializing in helping clients in the healthcare, orthopedics, manufacturing, SaaS, and cybersecurity fields see explosive growth through a proven marketing system. Since early 2020, Chris has become a thought leader in artificial intelligence (AI). Through years of analysis, workshops, and hands-on experience, he’s observed the rise of modern AI and its potential to reshape the business landscape. Recognizing that most businesses are not ready for this massive disruption from AI, Chris offers workshops and lunch-and-learns to equip businesses for the future that’s already here. Find out more at https://farotech.com.
Connect with Chris Carr:Website: https://farotech.com/ LinkedIn: https://www.linkedin.com/in/chris-carr-84b1a02/ Twitter: https://twitter.com/chris_carr YouTube: https://www.youtube.com/@Farotech Podcast: https://farotech.com/podcasts/
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(0:00) Introduction to Chris Carr and the podcast with Melinda Emerson(2:10) Chris Carr's journey into online marketing and branding(6:05) Building a successful brand online with target personas(7:14) Leveraging AI in branding, marketing, and content strategy(13:08) Sponsor: Commercial Break (13:55) Using AI for content creation and maintaining authenticity(15:56) The role of branding and the importance of an enriching website experience(17:45) The importance of email addresses over likes for business growth(18:33) Closing remarks and thank you to Chris Carr(19:00) Sponsor: Commercial Break (19:16) Promotion for Melinda Emerson's online course(19:45) Outro
In this episode, Melinda Emerson and Jimmy Newson discuss the importance of business strategy and branding. Newson shares his business journey and tips on developing a successful strategy, including team involvement and market understanding. Melinda provides insights on building an online brand strategy.As a business and growth strategy consultant, Jimmy Newson has worked with organizations of all sizes, but his specialty is working with small businesses and entrepreneurs. He founded Moving Forward Small Business, a membership-based organization that helps companies grow and achieve their goals through practical and actionable advice. Additionally, Jimmy has strategic partnerships with private, government, and nonprofit organizations, leveraging his extensive network and experience to provide businesses with comprehensive solutions for their needs. Find out more at https://movingforwardsmallbusiness.com.
Connect with Jimmy Newson:Website: https://www.movingforwardsmallbusiness.com/ Website: https://www.jimmynewson.com/ LinkedIn: https://www.linkedin.com/in/jimmynewson/ Facebook: https://www.facebook.com/jimmylnewson/ Twitter: https://twitter.com/jimmynewson1
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(0:00) Introduction and Importance of Business Strategy - Jimmy Newson(2:01) Strategy and Branding - Melinda Emerson(4:45) Guest Introduction: Jimmy Newson's Business Journey(6:08) Developing a Successful Business Strategy - Jimmy Newson(13:13) Sponsor: Melinda Emerson's Boss Quiz(13:45) Involving Your Team in Strategy Development - Jimmy Newson(16:31) Understanding Your Market and Regularly Reviewing Your Strategy (19:35) Best Business Advice - Jimmy Newson(20:24) Building your Brand Strategy Online - Melinda Emerson(21:30) Podcast Outro and Call to Action
Today, Melinda talks about something that is not really fun in business, but it's something that we all need to learn how to deal with a little bit better - navigating rejection in business. Rejection is an inevitable part of the business world, particularly in sales. Dealing with rejection effectively is crucial for maintaining motivation, resilience, and long-term success in your business.
“The more people you talk to, the more people that are going to say yes.” – Melinda Emerson
This week on SmallBizChat Podcast:
- Sales is just a numbers game. Increase your outreach to increase your conversions.
- Sometimes, a rejection is God’s protection.
- No is an opportunity for growth and learning.
- Adapting, refining, and modifying your sales practices.
- How to increase your likelihood of a “yes.”
- Refining your value proposition to address your client’s pain points.
- Leveraging other people’s expertise.
- Celebrate the small wins.
Resources Mentioned:
- Brand in Demand Live! - https://smallbizladyuniversity.com/brandindemandlive/
LinkedIn:
Anyone who has been in business for any length of time will tell you that rejection is inevitable. Since we'll all hear "no" at some point, let's get better at dealing with it! In the latest SmallBizChat Podcast, I help you shift your mindset around rejection and up your odds of getting a "yes" in the future. If you’re looking to build resilience, don’t miss this episode!
business #smallbusiness #businessadvice #success
David Newman is the best-selling author of Do It! Marking and his latest book, Do It! Selling. He's also the founder of the Do It! MBA mentoring program and host of The Selling Show, a top-rated business podcast with over 300 episodes. David helps professional service sellers land better clients, bigger deals, and higher fees. For more information, head over to DoItMarketing.com/Selling.
Miss Romina Brown is the President of Strategic Solutions International, the only female-led, black-owned category management firm on the planet. At SSI, Romina is supported by a global, diverse team of trained analysts, marketing research, and technology consultants with a proven track record of making a tremendous impact. Romina has served in various executive marketing and sales positions for well-known brands, including Eastman Kodak, Sara Lee, and L'Oreal USA. In 2004, she formed SSI with experience in both corporate and entrepreneurial environments. Romina provides context, insights, and guidance in developing strategies for diverse industries and levels of business. For more information, go over to SSIConsults.com.
Kristie Jones is the go-to expert for companies wanting to build, grow, or scale their sales or customer success teams. She started Sales Acceleration Group in 2016 to help owners and founders increase revenue, reduce churn, and be able to scale more quickly. Her 20+ years as a sales leader in the SAS space fuels her passion for helping bootstraped and venture-backed founders. For more information, head over to SalesAccelerationGroup.com.
Three of my amazing guests – David Newman, Romina Brown, and Kristie Jones – join me simultaneously for a fun, lighthearted, rapid-fire round of my favorite business questions.
We get their opinions on business tools, old-school marketing tips, and great books for aspiring business owners.
This week on SmallBizChat Podcast:
- Fun, fast-paced round of questioning.
- Our guests' favorite podcasts.
- Their favorite business app.
- Their favorite old-school marketing tip.
- Plus a few other questions about great resources for up-and-coming business leaders.
Resources Mentioned:
- Brand in Demand Live! - https://smallbizladyuniversity.com/brandindemandlive/
- BossQuiz: https://smallbizladyuniversity.com/boss-quiz/
Podcasts Mentioned:
- Compete Every Day
- Unlocking Greatness Podcast with Zenja Glass
- My First Million
Apps Mentioned:
- UPC Item DB
- Slack
- Meta Workplace
Books Mentioned:
- Linchpin by Seth Godin
- Relentless by Tim S. Grover
- The Power of Vulnerability by Brene Brown
- Disrupt You! by Jay Samit
Connect with David Newman:
- Website: https://doitmarketing.com/
- The Selling Show - https://doitmarketing.com/podcast/
- Do It! Selling - https://doitmarketing.com/selling
Connect with Romina Brown:
- Website: https://www.ssiconsults.com/
- Instagram: https://www.instagram.com/rominabrown/
- Facebook: https://www.facebook.com/ssiconsults/
- Twitter: https://twitter.com/iambossbeauty
Connect with Kristie Jones:
- Website: https://salesaccelerationgroup.com/
- YouTube: https://www.youtube.com/channel/UCEOGJrgqo50OL-tTXgaaqHg
- Twitter: https://twitter.com/kristiekjones
- Instagram: https://www.instagram.com/kristiejones.sales/
- LinkedIn: https://www.linkedin.com/in/kristiekjones/
Ever wondered what other business owners are reading? Curious about which apps they can't live without? Then you’ll want to tune into this quick-fire chat with David Newman, Romina Brown, and Kristie Jones. From podcasts to marketing tips, we’re covering it all. Listen in for some great insights and laughs too!
SmallBizChat #podcast #businesspodcast #smallbusiness
Kristie Jones is the go-to expert for companies wanting to build, grow, or scale their sales or customer success teams. She started Sales Acceleration Group in 2016 to help owners and founders increase revenue, reduce churn, and be able to scale more quickly. Her 20+ years as a sales leader in the SAS space fuels her passion for helping bootstraped and venture-backed founders. For more information, head over to SalesAccelerationGroup.com.
It is time to talk about sales from a completely different angle - we will talk about how to hire your first sales team. That is critical because hiring the wrong salesperson in your organization can torpedo your organization, but thinking that hiring a salesperson will save your business is also a big mistake. Listen in today to hear from our expert guest about what you need to know when hiring your first sales team.
“Sales as a high-rejection sport. You need resilience. You need to have a positive attitude. You need to be able to get off that last sale call and pick up the next phone call and let that roll off your back.” – Kristie Jones
This week on SmallBizChat Podcast:
- When you should bring on your first salesperson.
- Why the founder should lead sales (at least at first).
- The questions you should ask yourself when doing sales.
- Pricing and marketing before sales.
- Traits to look for in a salesperson.
- Mistakes people make when hiring salespeople.
- Cultural add, not cultural fit.
- Bringing in a sales manager.
Resources Mentioned:
- BossQuiz: https://smallbizladyuniversity.com/boss-quiz/
- Brand in Demand LIVE! - https://smallbizladyuniversity.com/brandindemandlive
Connect with Kristie Jones:
- Website: https://salesaccelerationgroup.com/
- YouTube: https://www.youtube.com/channel/UCEOGJrgqo50OL-tTXgaaqHg
- Twitter: https://twitter.com/kristiekjones
- Instagram: https://www.instagram.com/kristiejones.sales/
- LinkedIn: https://www.linkedin.com/in/kristiekjones/
LinkedIn:
Thinking about hiring your first sales team? It's a big step, and getting it right is crucial. Join me with Kristie Jones, the founder of Sales Acceleration Group, as we discuss everything from the traits to look for in a salesperson to common mistakes to avoid. Tune in to this week’s SmallBizChat Podcast and learn exactly what you need to know to hire a brilliant sales team!
SmallBizChat #smallbusiness #sales #salesteam
Miss Romina Brown is the President of Strategic Solutions International and she is the only female-led, black-owned category management firm on the planet. At SSI Romina is supported by a global, diverse team of trained analysts, marketing, research, and technology consultants with a proven track record of making tremendous impact. Romina has served in various executive marketing and sales positions for well-known brands including Eastman Kodak, Sara Lee, and L'Oreal USA. In 2004. She formed SSI with experience in both corporate and entrepreneurial environments. Romina provides context, insights, and guidance in the development of strategies for diverse industries and levels of business. For more information, go over to SSIConsults.com.
Today, it's time to have our discussion about how to use data to boost your brand. With a background in marketing and a strength in analytic numbers, Romina Brown is making waves in multiple industries on using data to boost your brand and, she is here to share some of that information with you today. Listen in for a great conversation.
“It is imperative upon brand owners to understand how they're performing not only versus their own performance but versus their competitive set. It is paramount that brands outline what brands and products are in their tight competitive set, and that they monitor the sales and moods of those brands on a consistent basis.” – Romina Brown
This week on SmallBizChat Podcast:
- Data every brand should know and have access to.
- Why your sales goal is one of your most important numbers.
- Category growth management.
- Speaking with your audience and connecting with them regularly.
- Monitoring competitors and adjusting accordingly.
- Investing in your business in order to scale.
- Scared money doesn’t make money.
Resources Mentioned:
- Brand in Demand LIVE! - https://smallbizladyuniversity.com/brandindemandlive
- Boss Quiz - https://smallbizladyuniversity.com/boss-quiz/
Connect with Romina Brown:
- Website: https://www.ssiconsults.com/
- Instagram: https://www.instagram.com/rominabrown/
- Facebook: https://www.facebook.com/ssiconsults/
- Twitter: https://twitter.com/iambossbeauty
David Newman is the best-selling author of Do It! Marking and his latest book, Do It! Selling. He's also the founder of the Do It! MBA mentoring program and host of The Selling Show, a top rated business podcast with over 300 episodes. David helps professional service sellers land better clients, bigger deals, and higher fees. For more information head over to DoItMarketing.com/Selling.
If you're looking for ways to boost your sales, you're in the right place! We have suggestions for fixing your mindset about sales if you're one of these people that just hate sales. Here on the SmallBiz Chat Podcast, we talk about how to start and grow a successful small business. Today, my guest, David Newman, has amazing insight to share and you will get sage advice from multiple angles. Listen in for some exciting takeaways!
“We always work on three things at the same time: mindset, skillset, and toolset - and getting people in the action because action leads to traction, traction leads momentum, momentum leads to results.” – David Newman
This week on SmallBizChat Podcast:
- How David created the Do It! Marketing MBA.
- The biggest challenges people have with sales.
- Changing the mindset from sales being a necessary evil.
- Doing what you have to do to get to do what you want to do.
- Replacing sales with invitations to conversations.
- Changing behavior through mindset.
- Serving before selling. Helping before pitching.
- Doubling down on the marketing and networking opportunities that you find enjoyable.
- Ask for the referral as soon as the deal is sealed.
Resources Mentioned:
- Brand in Demand LIVE! - https://smallbizladyuniversity.com/brandindemandlive
- Boss Quiz - https://bossquiz.com/
Connect with David Newman:
- Website: https://doitmarketing.com/
- The Selling Show - https://doitmarketing.com/podcast/
- Do It! Selling - https://doitmarketing.com/selling
In today’s special solo episode, Melinda discusses the importance of being proactive in self-development to improve and grow your business. By developing yourself, you will be able to grow in confidence, in skill, open bigger doors, and so many more things. Listen in for some great truths and amazing tips.
“You have to grow yourself to grow your business. You need to make a commitment to grow yourself.” – Melinda Emerson
This week on SmallBizChat Podcast:
- Why it is a necessity to invest in yourself.
- The reasons investing in yourself will yield you invaluable returns.
- Personal investment opens doors.
- Creating bigger goals with other people’s perspectives.
- Keeping your ego in check as you grow in confidence and skill.
- Paying attention to what is most important.
- Taking care of your basic needs to keep your business alive.
Resources Mentioned:
- Brand in Demand Live! - https://smallbizladyuniversity.com/brandindemandlive/
Nick Ron is the founder and CEO of House Buyers of America. He is an industry veteran with over 20 years of experience as a real estate investor. He founded House Buyers of America in 2001, selling homes through his hybrid real estate model that balances technology with human on-the-ground expertise. Nick took the House Buyers of America from $0 to $50 million within his first three years of business operation. Nick is an Ernst & Young Entrepreneur of the Year Award winner and has been featured in USA Today, the Wall Street Journal, and the US News role report to name a few. For more information go to HouseBuyersofAmerica.com.
Carole is the author of Buyer First: Grow Your Business with Collaborative Selling. Carole is changing the way the entire sales industry sees itself and how buyers see it too. She's been called the sales therapist by Harvard Business School where she coaches sales for their entrepreneurial MBA program. She's also the president of AA-ISP Boston, and has been named a top sales influencer by LinkedIn and Sales Hacker, and voted a top sales coach by ambition with the heart of a teacher in the spirit of a coach, she is ready to share how you can unlock sales success that you never thought possible. For more information, go to CaroleMahoney.com.
Chanel Christoff Davis is a tax expert with over 20 years of experience in business operations. Chanel is the founding partner and CEO of Davis Davis and Harmon LLC, and award winning sales tax award winning firm of sales tax experts known as DDH. Established in 2001, DDH is the largest woman and minority owned sales tax advisory practice in the nation. DDH services corporations by delivering innovative tax solutions that return money to their clients bottom line. Chanel has so much experience in managing client relations and the day to day management decisions of her firm. For more information, go to DDHTax.com.
Three of my amazing guests – Nick Ron, Carole Mahoney, and Chanel Christoff Davis – join me simultaneously for a fun, lighthearted, rapid-fire round of my favorite business questions.
We get their opinions on a few business tools, some old-school marketing tips, and some great books for aspiring business owners.
This week on SmallBizChat Podcast:
- Fun, fast-paced round of questioning.
- Our guests' favorite podcasts.
- Their favorite business app.
- Their favorite old-school marketing tip.
- Plus a few other questions about great resources for up-and-coming business leaders.
Resources Mentioned:
- Brand in Demand Live! - https://smallbizladyuniversity.com/brandindemandlive/
- BossQuiz: https://bossquiz.com/
Podcasts Mentioned:
- EOS Podcast
- Dare to Lead with Brene Brown
- Jill On Money
- Follow the Leader Podcast
Apps Mentioned:
- Canva
- American Airlines
- Asana
Books Mentioned:
- Traction: Get a Grip on Your Business by Gino Wickman
- Good to Great by James Collins
- The Science of Selling by David Hoffeld
- E-Myth Revisited by Michael E. Gerber
- Disrupt You! by Jay Samit
Connect with Nick Ron:
- LinkedIn: https://www.linkedin.com/in/nick-ron-875b4716/
- Website: https://www.housebuyersofamerica.com/
- Twitter: https://twitter.com/HomeBuyersUS
Connect with Carole Mahoney:
- LinkedIn: https://www.linkedin.com/in/carolemahoney
- Website: https://carolemahoney.com/
- Book: https://carolemahoney.com/books/buyerfirstbook/
- Twitter: https://twitter.com/icarolemahoney
- YouTube: https://www.youtube.com/channel/UCluXteZ_fsO-2Nr_T6VJEEg
- Instagram: https://www.instagram.com/carolemahoney/
Connect with Chanel Christoff Davis:
- Website: https://ddhtax.com/
- LinkedIn: https://www.linkedin.com/in/chanelchristoffdavis/
- Twitter: https://twitter.com/salestaxhelp
- Facebook: https://www.facebook.com/SalesTaxHelp/
- Podcast: https://followtheleaderpod.carrd.co/
Chanel Christoff Davis is a tax expert with over 20 years of experience in business operations. Chanel is the founding partner and CEO of Davis Davis and Harmon LLC, and award winning sales tax award winning firm of sales tax experts known as DDH. Established in 2001, DDH is the largest woman and minority owned sales tax advisory practice in the nation. DDH services corporations by delivering innovative tax solutions that return money to their clients bottom line. Chanel has so much experience in managing client relations and the day to day management decisions of her firm. For more information, go to DDHTax.com.
It’s all about the money! Well, the states money that is. Today’s guest, Chanel Christoff Davis, is going to be talking to us about what we need to know about sales taxes. This isn't sexy, but it is absolutely necessary because more and more small businesses are getting in trouble because they don't understand what their obligation is to this state.
“You have to be aware of what you're doing and where you're doing it. Ignorance is not a defense. If you ever get caught by a state taxing authority, they don't care that you didn't know.” – Chanel Christoff Davis
This week on SmallBizChat Podcast:
- Why sales tax in the US is complicated.
- It’s not about where you’re located, its about benefit location.
- The reason states take sales tax so seriously.
- Products and services that are taxable.
- Sales, income, and use tax (and who to work with to make sure your business is paying the right taxes).
- Basics to keep in mind for sales tax.
- Be aware of the state tax rules in any state you do business in (even if you’ve never been there).
Resources Mentioned:
- Brand in Demand Live! - https://smallbizladyuniversity.com/brandindemandlive/
Connect with Chanel Christoff Davis:
- Website: https://ddhtax.com/
- LinkedIn: https://www.linkedin.com/in/chanelchristoffdavis/
- Twitter: https://twitter.com/salestaxhelp
- Facebook: https://www.facebook.com/SalesTaxHelp/
- Podcast: https://followtheleaderpod.carrd.co/
Carole is the author of Buyer First: Grow Your Business with Collaborative Selling. Carole is changing the way the entire sales industry sees itself and how buyers see it too. She's been called the sales therapist by Harvard Business School where she coaches sales for their entrepreneurial MBA program. She's also the president of AA-ISP Boston, and has been named a top sales influencer by LinkedIn and Sales Hacker, and voted a top sales coach by ambition with the heart of a teacher in the spirit of a coach, she is ready to share how you can unlock sales success that you never thought possible. For more information, go to CaroleMahoney.com.
If sales has ever felt like a dirty word, take a listen to today’s episode. My guest today is Carole Mahoney, and she talks to us all about how to change the mindset, both yours and your buyers, around selling and how, by working together, we will all get more out of the sales process.
“When we collaborate with our buyers in our conversations, we're adding more value to the conversations, and they're seeing more value in the solutions as a result.” – Carole Mahoney
This week on SmallBizChat Podcast:
- The behaviors we have lead to the results we get.
- Regaining the human aspect of sales.
- What buyers value.
- The mindsets and behaviors of sales.
- Common misconceptions about sales.
- Stop making it about you.
- Getting over your misconceptions about sales.
Resources Mentioned:
- Brand in Demand Live! - https://smallbizladyuniversity.com/brandindemandlive/
Connect with Carole Mahoney:
- LinkedIn: https://www.linkedin.com/in/carolemahoney
- Website: https://carolemahoney.com/
- Book: https://carolemahoney.com/books/buyerfirstbook/
- Twitter: https://twitter.com/icarolemahoney
- YouTube: https://www.youtube.com/channel/UCluXteZ_fsO-2Nr_T6VJEEg
- Instagram: https://www.instagram.com/carolemahoney/
Nick Ron is the founder and CEO of House Buyers of America. He is an industry veteran with over 20 years of experience as a real estate investor. He founded House Buyers of America in 2001, selling homes through his hybrid real estate model that balances technology with human on-the-ground expertise. Nick took the House Buyers of America from $0 to $50 million within his first three years of business operation. Nick is an Ernst & Young Entrepreneur of the Year Award winner and has been featured in USA Today, the Wall Street Journal, and the US News role report, to name a few. For more information, go to HouseBuyersofAmerica.com.
If our current economy is stressing you out, you’re in the right place. Today’s guest, Nick Ron, has suggestions for weathering the storm and what we need to be thinking about going forward. Having been in the real estate industry since 2001, Nick has gone through some tough times in his business and shares great information on keeping your team strong and connected, regardless of where your business is at.
“When your team sees the whole industry is struggling, and you’re communicating with them frequently what you’re doing to get through these difficult times and what you need from them to help you get through it, that makes things a lot easier.” – Nick Ron
This week on SmallBizChat Podcast:
- Making your money work for you.
- Challenges in growing a small business from nothing.
- Not having experience in your industry can give you an outside perspective to try new things.
- Reinvesting money into your business and creative funding.
- Reassuring your team when things get tough.
- Learning how to hire the right people and celebrating all successes.
- Mistakes many small businesses often make.
Resources Mentioned:
- Brand in Demand Live! - https://smallbizladyuniversity.com/brandindemandlive/
Connect with Nick Ron:
- LinkedIn: https://www.linkedin.com/in/nick-ron-875b4716/
- Website: https://www.housebuyersofamerica.com/
- Twitter: https://twitter.com/HomeBuyersUS
LinkedIn:
Is the current economy stressing you out? Then the latest SmallBizChat Podcast is for you! My guest Nick Ron is the founder and CEO of House Buyers of America. He’s gone through tough times in his business, so he’s sharing suggestions on weathering the storm and keeping your team strong and connected. Don’t be caught off guard…listen in today and prepare your small business for whatever may come!
SmallBizChat #business #podcast #economy
In today’s episode, I want to encourage all of us to think about ways to enhance our overall happiness, productivity, and ability to handle stress. Because, as business owners, there’s a lot of stress out here for us. There are a lot of things that can really knock you off your square. And so you want to make sure that you’re taking care of yourself, you’re taking care of your mental acuity and acquiring knowledge, skills, and abilities, and you are building a network for yourself so you can hear other people’s perspectives and you’re not the only voice that you’re considering.
“Sometimes we can get so caught up and be so busy in our businesses that we don’t take care of our basic needs. Your business isn’t worth it; if something happens to you, you won’t even have a business.” – Melinda Emerson
This week on SmallBizChat Podcast:
● Why investing in yourself is more than just education.
● Growing yourself to grow your business.
● Empowering yourself to achieve your goals.
● Increasing your confidence and belief in yourself.
● Sparking your own business innovation.
● Putting yourself in target-rich environments and staying on top of industry trends.
● Investing in hobbies and going outside at least once a day.
Resources Mentioned:
● Brand in Demand Live: https://smallbizladyuniversity.com/brandindemandlive/
LinkedIn:
When was the last time you invested in yourself? My latest SmallBizChat Podcast discusses the importance of self-investment for better business outcomes. You’re the engine driving your business…don’t forget to refuel!
SmallBizChat #podcast #businesspodcast #smallbusiness
With over 20 years of experience, Michele Phillips knows the excitement and challenges of leading a team and business, both large and small. Michele brings her wealth of knowledge and experience to help her clients succeed in their businesses. In an industry where 80% of businesses fail, Michele not only grew but successfully sold and exited her company after eight years. She scaled her business to seven figures with 14-17% profit year-over-year. Beyond her experience as an entrepreneur, Michele also excelled in sales and project management in the corporate banking world. Find out more about Michele at cultivateadvisors.com.
Dee Bowden is the founder of BCS Solutions, and author of the book Collect the Cash. She works with small businesses who want to solve their cashflow problem. Her mission is to keep businesses in business. After collecting $6 million in 60 days while working for a small IT company, she realized small businesses had fallen prey to revenue loss because they don't collect outstanding debt. She's been featured in Forbes, Enterprise, and Thriving Global Magazine. One of the strategies she uses is reciting affirmations. For more information, find her at CollectTheCash.biz.
Barry Banther is a family business expert. He is a speaker and a gentleman, and he has been helping family businesses work together and live together in harmony for over three decades. He's been a lead consultant on over 400 engagements to help improve small business performance. From strategy to planning to secession and exit strategies, Barry's clients depend on him. A client and president of a 120-year-old family business described Barry this way, "Barry is a leader of leaders. His wisdom, encouragement, and knowledge have helped us grow personally and professionally for the past ten years." If you want more information about Barry Banther, go to BarryBanter.com.
Three amazing guests – Michele Phillips, Dee Bowden, and Barry Banther – join me simultaneously for a fun, lighthearted, rapid-fire round of my favorite business questions.
We get their opinions on some business tools, old-school marketing tips, and great books for aspiring business owners.
This week on SmallBizChat Podcast:
- Fun, fast-paced round of questioning.
- Our guests' favorite podcasts.
- Their favorite business app.
- Their favorite old-school marketing tip.
- Plus a few other questions about great resources for up-and-coming business leaders.
Resources Mentioned:
- Use SBL50 to get 50% off all online courses at: http://smallbizladyuniversity.com/
Podcasts Mentioned:
- Classical Breakdown
- Mel Robbins Podcast
- Pod Save America
Apps Mentioned:
- Cash App
- Paypal
- Slack
Books Mentioned:
- In Search of Excellence by Tom Peters and Robert H. Waterman, Jr.
- Never Lose a Customer Again by Joey Coleman
- Think and Go Rich by Napoleon Hill
- Disrupt You! by Jay Samit
Connect with Michele Phillips:
- Website: https://cultivateadvisors.com/
- LinkedIn: https://www.linkedin.com/in/michelephillips-bizadvisor/
Connect with Dee Bowden:
- Website: https://collectthecash.biz/
- Book: https://collectthecash.biz/book/
- LinkedIn: https://www.linkedin.com/in/dee-bowden-5b379b4/
Connect with Barry Banther:
- Website: https://barrybanther.com/
- LinkedIn: https://www.linkedin.com/in/barrybanther/
- Book: http://aleadersgift.com/
Barry Banther is a family business expert. He is a speaker and a gentleman, and he has been helping family businesses work together and live together in harmony for over three decades. He's been a lead consultant on over 400 engagements to help improve small business performance. From strategy to planning to secession and exit strategies, Barry's clients depend on him. A client and president of a 120-year-old family business described Barry this way, "Barry is a leader of leaders. His wisdom, encouragement, and knowledge have helped us grow personally and professionally for the past ten years." If you want more information about Barry Banther, go to BarryBanther.com.
Today I talk to Barry Banther about succession planning for your family-owned business and how to exit gracefully with the proper plans in place. He also shares with us the top problems that are unique to family businesses, as well as the skills that are needed to lead a successful family-owned business.
"In a family-owned business, it's imperative that you do the exit planning. It's necessary to make sure you're ready for any contentions. It takes about five years to put not only the plan in place but also to prepare all the people that are involved to prepare those people." – Barry Banther
This week on SmallBizChat Podcast:
- Helping families thrive in business and live in harmony.
- Separating the business and the family to make sure both succeed.
- Success planning, not succession planning.
- Problems that family businesses have.
- Ways to exit a family business.
- Having plans in place for disagreements and clear communication channels.
- The five skills needed for leading a successful family business.
Resources Mentioned:
- Use SBL50 to get 50% off all online courses at: http://smallbizladyuniversity.com/
Connect with Barry Banther:
- Website: https://barrybanther.com/
- YouTube: https://www.youtube.com/channel/UCwglzsDbdcwsc6AJ2WFDM4w
- LinkedIn: https://www.linkedin.com/in/barrybanther/
- Twitter: https://twitter.com/BarryBanther
- Facebook: https://www.facebook.com/barrybanther
Book: http://aleadersgift.com/
Dee Bowden is the founder of BCS Solutions, and author of the book Collect the Cash. She works with small businesses who want to solve their cashflow problem. Her mission is to keep businesses in business. After collecting $6 million in 60 days while working for a small IT company, she realized small businesses had fallen prey to revenue loss because they don't collect outstanding debt. She's been featured in Forbes, Enterprise, and Thriving Global Magazine. One of the strategies she uses is reciting affirmations. For more information, find her at CollectTheCash.biz.
I don't know what small business that hasn't, at some point, experienced some cash flow challenges. If that is familiar to you, you are in the right place because today's guest, Dee Bowden, will tell us how to collect the cash.
"There needs to be a paradigm shift - as confident as you are to ask for the sale, you have to be just as confident to ask for the cash." – Dee Bowden
This week on SmallBizChat Podcast:
- Sales and AR go together.
- Tracking payments to collect cash and stay in business.
- Why it's hard to collect the money owed.
- Tracking the payments to measure what's coming in.
- The fortune is in the follow-up.
- Building relationships to get more timely payments.
- Why you need affirmations in your AR collections.
- Make it easier for your clients to pay you.
Resources Mentioned:
- Use SBL50 to get 50% off all online courses at: http://smallbizladyuniversity.com/
Connect with Dee Bowden:
- Website: https://collectthecash.biz/
- Book: https://collectthecash.biz/book/
- Facebook: https://www.facebook.com/Collectthecash.biz/
LinkedIn: https://www.linkedin.com/in/dee-bowden-5b379b4/
With over 20 years of experience, Michele Phillips knows the excitement and challenges of leading a team and business, both large and small. Michele brings her wealth of knowledge and experience to help her clients succeed in their businesses.
In an industry where 80% of businesses fail, Michele not only grew but successfully sold and exited her company after eight years. She scaled her business to seven figures with 14-17% profit year-over-year. Beyond her experience as an entrepreneur, Michele also excelled in sales and project management in the corporate banking world. Find out more about Michele at cultivateadvisors.com.
Today I talk with my own business coach, Michele Phillips, about why every small business owner needs a coach. With over two decades of experience, Michele understands small business owners, their concerns, and how to help them. Today she shares tools and more information about working with a coach.
"At a minimum, I think you'll need six to nine months. And then, as your business grows, your needs change. If you've picked an advisor that can grow with you, then that relationship could continue for 3, 5, or 10 years." – Michele Phillips
This week on SmallBizChat Podcast:
- Understanding the intangibles of your business.
- Utilizing the financials to grow your business.
- Running your money, not running from your money.
- Having a plan in place for your business and prioritizing that plan.
- Coaches can assist with tools and with accountability.
- Reasons why entrepreneurs struggle with coaching.
- What to look for when hiring a business coach.
Resources Mentioned:
- Use SBL50 to get 50% off all online courses at: http://smallbizladyuniversity.com/
Connect with Michele Phillips:
- Website: https://cultivateadvisors.com/
- LinkedIn: https://www.linkedin.com/in/michelephillips-bizadvisor/
M. Shannon Hernandez is ALL ABOUT THAT JOY in life and biz. She is specifically known around the globe for The Content Personality® Wheel and is the Founder of Joyful Business Revolution™, a business growth strategy and consultancy company that works with brick-and-mortar or online service-based business owners. Shannon and her team specialize in joyful business growth solutions and organic marketing that help their clients grow aligned audiences and deepen community relationships, resulting in more joy, revenue, and time off. For more information, go toJoyfulBusinessRevolution.com.
Curtis May is the host of the Practical Wealth Show Podcast and the creator and owner of Practical Wealth Advisors. Curtis has been helping individuals plan what to do with their money for over 35 years. He is passionate about helping his clients save money and live their best life right now. His primary focus is financial planning for individuals and families to become financially free by following the principles of wealth creation that have endured for centuries worldwide. For more information, head over to www.practicalwealthsolutions.net.
Phil Gerbyshak is a sales speaker, sales executive, sales expert, sales leader mentor, sales podcaster, and sales coach, and he's been at it for a long time. He's written six books and over 3000 articles and has been quoted in the Wall Street Journal, Daily Globe and Mail, Financial Times, Investor's Business Daily, Inc., and many other publications. People recognize him for his personal brand of connection and simplicity, delivered with a smile and some hard-earned swagger. Currently, he is the chief revenue officer at Digital Selling Strategies, where he and his team work with small businesses to leverage modern selling to increase profitability, productivity, and performance. To learn more, go to PhilGerby.com.
Three amazing guests – M. Shannon Hernandez, Curtis May, and Phil Gerbyshak – join me simultaneously for a fun, lighthearted, rapid-fire round of my favorite business questions.
This week on SmallBizChat Podcast:
- Our guests' favorite podcasts.
- Their favorite business app.
- Their favorite old-school marketing tip.
- Plus a few other questions about great resources for up-and-coming business leaders.
Resources Mentioned:
- BossQuiz: https://bossquiz.com/
- SmallBizLady University: https://smallbizladyuniversity.com/
Podcasts Mentioned:
- Dan Kennedy's Magnetic Marketing Podcast
- Rethink the Way You Sell with Jeff Bajorek
Apps Mentioned:
- Hurdlr
- Otter.ai
- Asana
Books Mentioned:
- Become Your Own Boss in 12 Months by Melinda Emerson
- Essentialism by Greg McKeown
- Smart Calling by Art Sobczak
- The E-Myth Revisited by Michael E. Gerber
- Disrupt You! by Jay Samit
Connect with M. Shannon Hernandez:
- Website:https://joyfulbusinessrevolution.com/
- Podcast:https://joyfulbusinessrevolution.com/podcast/
- LinkedIn:https://www.linkedin.com/in/mshannonhernandez
Connect with Curtis May:
- Website: https://www.practicalwealthsolutions.net/
- LinkedIn: https://www.linkedin.com/in/curtismay/
- Podcast: https://www.podpage.com/the-practical-wealth-show/
Connect with Phil Gerbyshak:
- Website: https://philgerby.com/
- Podcast: https://philgerby.com/podcast/
- LinkedIn: https://www.linkedin.com/in/philgerb/
Phil Gerbyshak is a sales speaker, sales executive, sales expert, sales leader mentor, sales podcaster, and sales coach, and he’s been at it for a long time. He’s written six books and over 3000 articles and has been quoted in the Wall Street Journal, Daily Globe and Mail, Financial Times, Investor’s Business Daily, Inc., and many other publications. People recognize him for his personal brand of connection and simplicity, delivered with a smile and some hard-earned swagger. Currently, he is the chief revenue officer at Digital Selling Strategies, where he and his team work with small businesses to leverage modern selling to increase profitability, productivity, and performance. To learn more, go to PhilGerby.com.
Today, we welcome back Phil Gerbyshak to talk more about making meaningful connections online and how we can better utilize our high-tech world to do high-touch selling. Phil shares with us why happy employees give better service, how to bring more of you to your sales process, and how to connect with more people deeply and meaningfully.
“Start serving your employees, have your employees serve each other, and then, ultimately, they serve your customers.” – Phil Gerbyshak
This week on SmallBizChat Podcast:
- What sales enablement is and how it can help you.
- Utilizing technology in your sales process.
- High-touch selling in a high-tech world.
- Touching more people in a deep, meaningful way.
- Keep enough pipeline to cover what you need and a bit more; it doesn’t need to be extreme.
- Service over sales and building a culture of service.
- Happy employees give better service.
- Be more you, be more frequent.
Resources Mentioned:
- BossQuiz: https://bossquiz.com/
- SmallBizLady University: https://smallbizladyuniversity.com/
- Lavender: https://www.lavender.ai/
- Restream: https://restream.io/
- Zoom: https://zoom.us/
- Nimble: https://www.nimble.com/
- ChatGPT: https://openai.com/blog/chatgpt
Connect with Phil Gerbyshak:
- Website: https://philgerby.com/
- Podcast: https://philgerby.com/podcast/
- YouTube: https://www.youtube.com/@SalesLeadershipShow
- Instagram: https://www.instagram.com/philgerb/
- LinkedIn: https://www.linkedin.com/in/philgerb/
- Twitter: https://twitter.com/philgerb
- Facebook: https://www.facebook.com/philgerbyshak/
Curtis May is the host of the Practical Wealth Show Podcast and the creator and owner of Practical Wealth Advisors. Curtis has been helping individuals plan what to do with their money for over 35 years. He is passionate about helping his clients save money and live their best life right now. His primary focus is financial planning for individuals and families to become financially free by following the principles of wealth creation that have endured for centuries worldwide. For more information, head over to www.practicalwealthsolutions.net.
In today's episode, we will talk with a financial expert who will get straight about what we need to do as small business owners with our money. With over 35 years of experience, Curtis May busts many of the myths people believe about wealth management and gives practical tips to succeed in your small business.
"Most people think too short term, and you need to capitalize. If you have money, which means you got to save it, opportunities will find you; you don't have to go looking for it. Don't be afraid to capitalize - save money - so you can prepare for emergencies and opportunities." – Curtis May
This week on SmallBizChat Podcast:
- Solver bigger problems to get a bigger check.
- Why traditional financial advice doesn't work for small businesses.
- Your business is your number one asset.
- Looking forward and forecasting in your business, not behind you.
- Separating your personal finances from your business finances.
- Speculation versus investment.
- Becoming your own banker.
- The three rules of investing.
Resources Mentioned:
- BossQuiz: https://bossquiz.com/
Connect with Curtis May:
- Website: https://www.practicalwealthsolutions.net/
- LinkedIn: https://www.linkedin.com/in/curtismay/
- Podcast: https://www.podpage.com/the-practical-wealth-show/
M. Shannon Hernandez is ALL ABOUT THAT JOY in life and biz. She is specifically known around the globe for The Content Personality® Wheel and is the Founder of Joyful Business Revolution™, a business growth strategy, and consultancy company that works with brick-and-mortar or online service-based business owners. Shannon and her team specialize in joyful business growth solutions and organic marketing that help their clients grow aligned audiences and deepen community relationships, resulting in more joy, revenue, and time off. For more information, go toJoyfulBusinessRevolution.com.
Today's episode is all about making your marketing more joyful. M. Shannon Hernandez founded Joyful Business Revolution™ and knows how to do this better than anyone! She gives tangible tips that you can start doing today to understand your content personality, leverage OPA, and own your own content. She also talks about following up without coming across as a pest.
"It's knowing that you are on brand in your visuals, your message, and your personality." – M. Shannon Hernandez
This week on SmallBizChat Podcast:
- What the Joyful Business Revolution™ is.
- Breaking the myth that marketing is difficult.
- The who, the what, and the win!
- Owning your content and building your email list.
- Leveraging OPA (other people's audiences) to accelerate your growth.
- Understanding your natural content personality.
- The three pillars of content branding.
Resources Mentioned:
- Ultimate Guide to Email Marketing Course at SmallBizLady University:https://smallbizladyuniversity.com/ultimate-guide-to-email-marketing/
- Boss Quiz:https://bossquiz.com/
Connect with M. Shannon Hernandez:
- Website:https://joyfulbusinessrevolution.com/
- Podcast:https://joyfulbusinessrevolution.com/podcast/
- LinkedIn:https://www.linkedin.com/in/mshannonhernandez
For the 200th Episode of the SmallBizChat, I wanted to discuss weathering the storms of life and business. It is after the rain that the flowers grow and prosper. The same is true for your business. Today we discuss how to weather those storms and become stronger in the aftermath. Listen in for an exciting announcement at the end!
“Sometimes storms are necessary to focus on getting a new vision to create a new innovative idea. We can focus on preventing storms or learning to ride the storm. When you learn to ride, the storm is not a problem anymore. ” – Melinda Emerson
This week on SmallBizChat Podcast:
All storms are temporary.
The many storms that can batter and bruise your business.
Using the storm like a tool.
Learning and growing through the hard times.
Keeping things in perspective and factual (not emotional).
Trusting in the Lord when Plans A and B fail.
Innovation in the storms of life and business.
Resources Mentioned:
Brand in Demand Live: https://smallbizladyuniversity.com/brandindemand
SmallBizLady University: https://smallbizladyuniversity.com/
Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes worldwide. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics to many universities and businesses. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and writes a column on behavioral economics for Inc Magazine. Her first book, What Your Customer Wants and Can't Tell You, was published in May 2021 and was a finalist in two categories of the International Book Awards. Her second book, What Your Employees Need and Can't Tell You, is out now! Find out more at thebrainybusiness.com.
Christy Ford is the co-founder of The Scout Guide. She started her career as a photographer and later moved to Charlottesville, opening a Georgian antique and home store with her mother. As the business grew, Christy realized there was a lack of successful advertising opportunities for local small businesses. She was driven to find a solution, so The Scout Guide was born. Today she and her partner have more than 79 cities where their franchise publications are printed and shared to support the local business community. Christy leads creative direction and branding across the business. For more information, you can check out TheScoutGuide.com.
Tracey Gordon has served as a pillar of change for Philadelphian constituents for over 20 years. Her organizing and legislative success as a block captain and committeewoman in her modest Southwest Philadelphia neighborhood have propelled her from the ranks of local grassroots leadership and advocacy to an established city-wide activist. Now she serves at Philadelphia's first African American Register of Wills. To learn more, go to phila.gov/wills.
Three amazing guests – Melina Palmer, Christy Ford, and Tracey L. Gordon – join me simultaneously for a fun, lighthearted, rapid-fire round of my favorite business questions.
We get their opinions on business tools, old-school marketing tips, and great books for aspiring business owners.
This week on SmallBizChat Podcast:
- A fun, fast-paced round of questioning.
- Our guests' favorite podcasts.
- Their favorite business app.
- Their favorite old-school marketing tip.
- Plus a few other questions about great resources for up-and-coming business leaders.
Resources Mentioned:
- BossQuiz: https://bossquiz.com/
- SmallBizLady University: https://smallbizladyuniversity.com/
Podcasts Mentioned:
- The Brainy Business Podcast
- Negotiate Anything by Kwame Christian
- How I Built This
- Million Dollaz Worth of Game
Apps Mentioned:
- Canva
Books Mentioned:
- A More Beautiful Question by Warren Berger
- PowerNomics by Dr. Claud Anderson
- The Success Principles™ by Jack Canfield
- Disrupt You! by Jay Samit
Connect with Melina Palmer:
- Website: https://www.thebrainybusiness.com
- Twitter: https://twitter.com/thebrainybiz
- LinkedIn: https://www.linkedin.com/in/melinapalmer/
- Facebook: https://facebook.com/thebrainybiz
- Instagram: https://instagram.com/thebrainybiz
Connect with Christy Ford:
- Website: https://thescoutguide.com/
- LinkedIn: https://www.linkedin.com/in/christy-ford-0101578b/
Connect with Tracey L. Gordon:
- Website: https://www.phila.gov/departments/register-of-wills/
- Twitter: https://twitter.com/mstraceygordon
- YouTube: https://www.youtube.com/channel/UCYfWw8B1hPs2vYIDe-tzEag
Tracey Gordon has served as a pillar of change for Philadelphian constituents for over 20 years. Her organizing and legislative success as a block captain and committeewoman in her modest Southwest Philadelphia neighborhood have propelled her from the ranks of local grassroots leadership and advocacy to an established city-wide activist. Now she serves at Philadelphia’s first African American Register of Wills.
Her tireless efforts have resulted in election protection laws, city-wide neighborhood clean-ups, advocacy for seniors and youth, property value increase, and protection. As the Register of Wills, Tracey Gordon continues her selfless service to Philadelphia constituents by implementing comprehensive probate reform and increasing diversity within Philadelphia’s public offices. Register of Wills Tracey Gordon and her entire office work to fix our Tangled Title Crisis and improve Philadelphia’s quality of life. To learn more, go to phila.gov/wills.
Today, we discuss protecting your business and securing your assets to pass down to future generations with Register of Wills Tracey L. Gordon.
“You don’t make a will when you get older. You make a will when you get an asset.” – Tracey L. Gordon
This week on SmallBizChat Podcast:
- What it means to be the Register of Wills.
- There is no automatic transfer of wealth.
- Why you want to have a will and when you should prepare it.
- The importance of transferring generational wealth.
- Best practices for creating your will.
- Talking to an attorney to avoid unnecessary probate and inheritance fees.
- Making a will gives you a say in what happens after you die.
Resources Mentioned:
- SmallBizLady University: https://smallbizladyuniversity.com/
Connect with Tracey L. Gordon:
- Website: https://www.phila.gov/departments/register-of-wills/
- Twitter: https://twitter.com/mstraceygordon
- YouTube: https://www.youtube.com/channel/UCYfWw8B1hPs2vYIDe-tzEag
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Register here for the 12 P’s of Running a Business Webinar, Thursday April 20th @ 2 PM ET and find out how NOT to become a slave to your business!
Christy Ford is the co-founder of The Scout Guide. She started her career as a photographer and later moved to Charlottesville, opening a Georgian antique and home store with her mother. As the business grew, Christy realized there was a lack of successful advertising opportunities for local small businesses. She was driven to find a solution, so The Scout Guide was born. Today she and her partner have more than 79 cities where their franchise publications are printed and shared to support the local business community. Christy leads creative direction and branding across the business. For more information, you can check out TheScoutGuide.com.
In today’s episode, Christy Ford shares with us the journey of The Scout Guide, from its initial inception to the 79 franchises it now consists of. She shares with us the ups and downs along that journey and what it took to get to the decision, then execute that decision of creating the franchise.
“We are storytellers and connectors at heart. We are the conduits to our community and pulling together small businesses and making sure you know that the community knows they exist.” – Christy Ford
This week on SmallBizChat Podcast:
- Building a large franchise from a 2-person startup.
- How The Scout Guide transitioned to a franchise.
- Shoring up your foundation before you franchise.
- Knowing the ins and outs of how the franchise would function.
- Being clear in your model and in those who want to franchise.
- Flexibility and working as a labor of love.
- Pros and cons of franchising your small business.
Resources Mentioned:
- BossQuiz: https://bossquiz.com/
Connect with Christy Ford:
- Website: https://thescoutguide.com/
- LinkedIn: https://www.linkedin.com/in/christy-ford-0101578b/
Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes worldwide. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics to many universities and businesses. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and writes a column on behavioral economics for Inc Magazine. Her first book, What Your Customer Wants and Can't Tell You, was published in May 2021 and was a finalist in two categories of the International Book Awards. Her second book, What Your Employees Need and Can't Tell You, is out now! Find out more at thebrainybusiness.com.
Tonight's show is about digging in and learning more about your customers and why they buy. If you're looking for ways to build a deeper relationship with your target customers, you're in the right place because we will discuss behavioral economics.
"What I do is help people to see how you can take those common rules and then apply them in a way that's going to make it more likely to be successful, more likely for people to choose you, and to feel good about those decisions." – Melina Palmer
This week on SmallBizChat Podcast:
- How Melina got her start in behavioral economics.
- Why making decisions is like riding an elephant.
- B2B vs. B2C buyers.
- Understanding our habits and the way brains make decisions.
- It's not about the cookie.
- Secrets of pricing your brand or product.
- The one word that increases sales by 33%.
- Top 5 mistakes small businesses make when writing copy or creating ads.
Resources Mentioned:
- BossQuiz: https://bossquiz.com/
Connect with Melina Palmer:
- Website: https://www.thebrainybusiness.com
- Twitter: https://twitter.com/thebrainybiz
- LinkedIn: https://www.linkedin.com/in/melinapalmer/
- Facebook: https://facebook.com/thebrainybiz
Instagram: https://instagram.com/thebrainybiz
Brian Johnson is the CEO of Main & Johnson, a business consulting and coaching company based in Charlotte, NC, aimed at seeing small and medium-sized businesses thrive, not just survive. Main & Johnson partners with business owners to bridge the gap between what success they had and the success they seek. Brian and his team specialize in project-based consulting, providing assessment and strategic processes, and delivering on the execution phase. The organization has subject matter experts adept at looking at a wide range of desirables and deliverables within any organization, whether it's people, process, or performance. For more information, head over to mainandjohnson.com.
Christine Noh owns Nohble, a sneaker and streetwear retailer with locations in New York and New Jersey. She started her professional career in investment banking at JPMorgan Chase and left investment banking to pursue her entrepreneurial passion. In 2013, she opened Nohble's flagship location in Newark, New Jersey. In 2014, she moved her offices to a 30,000-square-foot warehouse to support her e-commerce expansion. And in 2020, she opened her newest boutique located in Manhattan. For more information, you can go to nohble.com.
Jy Maze is a speaker, author, and community advocate. She's the CEO of Maze Freight Solutions, a third-party logistics service based in Overland Park, Kansas. Maze Freight Solutions provide logistical services, including one or more elements of commercial procurement, supply chain management, and fulfillment activities for all sizes and categories of enterprises. Jy wanted to change the lack of diversity in the logistics industry, which led her to start her business in 2017. For more information, check out mazefreightsolutions.com.
This week on SmallBizChat Podcast:
- Fun, fast-paced round of questioning.
- Our guests' favorite podcasts.
- Their favorite business app.
- Their favorite old-school marketing tip.
- Plus a few other questions about great resources for up-and-coming business leaders.
Podcasts Mentioned:
- 4 Transplants and a Microphone
- NPR
- SmallBizChat Podcast
Apps Mentioned:
- Slack
- MARS
- Microsoft Teams
Books Mentioned:
- Atomic Habits by James Clear
- Delivering Happiness by Tony Hsieh
- Finding Your Toddler Ambition by Jy Maze
Connect with Brian Johnson:
- LinkedIn: https://www.linkedin.com/in/brianjohnson28120/
- Website: https://mainandjohnson.com/
Connect with Christine Noh:
- Website: https://nohble.com/
- LinkedIn: https://www.linkedin.com/in/christine-noh-a45980112/
Connect with Jy Maze:
- Website: https://mazefreightsolutions.com/
- LinkedIn: https://www.linkedin.com/in/jy-maze-0a23a8156/
Jy Maze is a speaker, author, and community advocate. She's the CEO of Maze Freight Solutions, a third-party logistics service based in Overland Park, Kansas. Maze Freight Solutions provides logistical services, including one or more elements of commercial procurement, supply chain management, and fulfillment activities for all sizes and categories of enterprises. Jy wanted to change the lack of diversity in the logistics industry, which led her to start her business in 2017. For more information, check out mazefreightsolutions.com.
Today, we will talk to an expert who will explain why we all need to consider using industry experts in our business. Jy Maze knows from experience and will share what we need to know about bringing in an industry expert to help us grow our small businesses while maintaining control.
"In order for your business to thrive, you have to have industry knowledge and industry experts to come in and help you. What industry experts do is what you can't see, they see, and what you don't know, they know." – Jy Maze
This week on SmallBizChat Podcast:
- Not allowing setbacks to set you back.
- Try different things until you find what fits you.
- Learning as you grow.
- Don't be afraid to ask questions.
- What to look for in industry experts.
- Trusting your network, mentors, and local small business associations.
- Grow slowly and stay in control.
Connect with Jy Maze:
- Website: https://mazefreightsolutions.com/
- LinkedIn: https://www.linkedin.com/in/jy-maze-0a23a8156/
Christine Noh owns Nohble, a sneaker and streetwear retailer with locations in New York and New Jersey. She started her professional career in investment banking at JPMorgan Chase and left investment banking to pursue her entrepreneurial passion. In 2013, she opened Nohble's flagship location in Newark, New Jersey. In 2014, she moved her offices to a 30,000-square-foot warehouse to support her e-commerce expansion. And in 2020, she opened her newest boutique located in Manhattan. For more information, you can go to nohble.com.
If you've been trying to figure out how to better communicate in your family business, we have a great family business owner here today who will talk to us about how she manages as a second-generation business owner.
"Having that relationship based on trust is so instrumental because it allows everyone to feel like they have the freedom to really be able to explore and pursue growth." – Christine Noh
This week on SmallBizChat Podcast:
- Seeing the opportunity in the family business.
- Christine's journey from investment banking to the retail world.
- Pros and cons of working in a family business.
- Having the right team.
- Open and honest communication.
- Standing out in the retail space in this world of Amazon.
- Getting the education you need and leaning on those with that knowledge.
- Adapting to changes in the industry and technology.
Connect with Christine Noh:
- Website: https://nohble.com/
- LinkedIn: https://www.linkedin.com/in/christine-noh-a45980112/
Brian Johnson is the CEO of Main & Johnson, a business consulting and coaching company based in Charlotte, NC, aimed at seeing small and medium-sized businesses thrive, not just survive. Main & Johnson partners with business owners to bridge the gap between what success they had and the success they seek. Brian and his team specialize in project-based consulting, providing assessment and strategic processes, and delivering on the execution phase. The organization has subject matter experts adept at looking at a wide range of desirables and deliverables within any organization, whether it's people, process, or performance. For more information, head over to mainandjohnson.com.
You have heard the statistics out there. 2023 is supposed to be a doozy for our economy. But that doesn't mean your small business is going to struggle. We will give you tools and tips today so that you can position your business as one of the winners in 2023.
"If you built a plan that only is supposed to succeed when times are good, then it wasn't a plan." – Brian Johnson
This week on SmallBizChat Podcast:
- Brian's journey from corporate America to owning his own business working with small businesses.
- Intentionally maximizing the lifetime value of your existing customers.
- Modifying, not abandoning, your strategy when times get hard.
- Being a winner during the downtimes.
- Pushing forward when everyone else is pulling back.
- Understanding where you are in your business.
- Leveraging what you are good at.
Resources Mentioned:
- Website: https://succeedasyourownboss.com/
- Boss Quiz: https://bossquiz.com/
Connect with Brian Johnson:
- LinkedIn: https://www.linkedin.com/in/brianjohnson28120/
- Website: https://mainandjohnson.com/
Today, Melinda shares with us the reality of running her business - including times when she didn't think she would make it through. People see pictures of her online, on TV, and in webinars, and they think everything's rainbows with the phone ringing off the hook. That's true now, but that was not always true. This month marks Melinda's 24th year in business, and she is coming up on her 14th year as your SmallBizLady, America's #1 small business expert. In honor of this anniversary, she shares with listeners three times over the last 24 years that she thought she would go out of business and how turned it all around.
"One of the things I learned over the years is you have to focus on keeping your customers; keeping your customers is far less expensive than going out there and getting new ones." – Melinda Emerson
This week on SmallBizChat Podcast:
- 3 times Melinda's business nearly failed.
- Building a company that can run without you.
- Changing leadership styles over your career.
- Believing in yourself.
- Leading with faith, not with worry.
- Serving in all you do.
Resources Mentioned:
- Website: https://succeedasyourownboss.com/
LaQuan McCarley is a government contracting expert who provides consulting services to help small businesses start doing business with the federal government. Her firm, Verve Consulting, Inc., provides business development, compliance, proposal management, and certification services for companies interested in doing business with the federal government. Through her 20+ years of experience, she is familiar with the demands small business owners face, and she's often referred to as a bridge to help her clients get through the hurdles of business ownership and government contracting to reach their revenue goals. Learn more at www.verveconsultantsinc.com.
Meredith Bell has been an entrepreneur since 1982. She has conducted hundreds of programs for leaders and the members of their teams to help them communicate and work together more effectively. She has also personally worked with thousands of entrepreneurs, leaders, consultants, and coaches. She loves building strong relationships with clients, resellers, affiliates, and vendors. She understands what's required to build the loyalty and commitment that lead to repeat business and referrals.
Meredith is the host of the popular Grow Strong Leaders Podcast and is also a frequent guest on podcasts, where she addresses topics like essential communication skills for the workplace, the benefits of focusing on giving and being of service, and what's required to develop positive habits and skills over time. Find out more at growstrongleaders.com.
Vernon L. Williams, known as The Stress Prevention Strategist, helps you prevent stress and burnout. He is an author, speaker, and coach with a reputation for challenging, encouraging, and equipping clients to avoid stress and burnout. From the beginning of his entrepreneurial career, Vernon has had the reputation of exceeding client expectations and helping people see their problems in a new light. He's the author of eight books, including Top 7 Myths that Perpetuate Stress (and How to Dispel Them) and The Power to Rejoice: 21 Days to Victory Over Your Problems. Vernon has also created several online courses, including Prevent Work Stress and Positive Mindset Strategies for Business Owners. For more information, go to PreventWorkStress.com.
This week on SmallBizChat Podcast:
- Fun, fast-paced round of questioning.
- Our guests' favorite podcasts.
- Their favorite business app.
- Their favorite old-school marketing tip.
- Plus a few other questions about great resources for up-and-coming business leaders.
Resources Mentioned:
- BossQuiz: https://bossquiz.com/
- Become Your Own Boss Course: https://tinyurl.com/byobdrexel
Podcasts Mentioned:
- The SmallBizChat Podcast
- Tough Talks by Chris Dorris
- The Tony Kornheiser Show
Apps Mentioned:
- Calendly
- Krisp.ai
- Buffer
- Grammarly
Books Mentioned:
- Awaken the Giant Within by Tony Robbins
- Lead From the Heart by Mark C. Crowley
- Identity Leadership by Stedman Graham
- Disrupt You by Jay Samit
Connect with LaQuan McCarley:
- Website: https://www.verveconsultantsinc.com/
- LinkedIn: https://www.linkedin.com/in/laquan-mccarley-bb40061b3/
- Twitter: https://twitter.com/laquanmccarley_
Connect with Meredith Bell:
- Website: https://growstrongleaders.com/
- Grow Strong Leaders Podcast: https://growstrongleaders.com/podcasts/
- LinkedIn: https://www.linkedin.com/in/meredithmbell/
- Twitter: https://twitter.com/MeredithMBell
Connect with Vernon L. Williams:
- Website: https://preventworkstress.com/
- Books: https://vernonlwilliams.com/books/
Vernon L. Williams, known as The Stress Prevention Strategist, helps you prevent stress and burnout. He is an author, speaker, and coach with a reputation for challenging, encouraging, and equipping clients to avoid stress and burnout. From the beginning of his entrepreneurial career, Vernon has had the reputation of exceeding client expectations and helping people see their problems in a new light. He’s the author of eight books, includingTop 7 Myths that Perpetuate Stress (and How to Dispel Them) andThe Power to Rejoice: 21 Days to Victory Over Your Problems. Vernon has also created several online courses, includingPrevent Work Stress andPositive Mindset Strategies for Business Owners. For more information, go toPreventWorkStress.com.
In today’s episode, we hear from The Stress Prevention Strategist Vernon L. Williams about the impact that stress has on your life, how you can better manage it, and the detriment of allowing stress to take over your life. We live in a culture of chronic stress and burnout here in the US, especially at work, but it is not something we need to live in. Vernon shares great information for all business owners.
“You can’t change the circumstance, but you can certainly change your response to the circumstance through your thoughts. Stress comes about from the disconnect between the reality and the circumstance.” – Vernon L. Williams
This week on SmallBizChat Podcast:
- The impact stress has on your health.
- Preventing, not managing, stress.
- Why stress is an issue in the American work culture.
- The myths around stress.
- The differences between stress, worry, and concern.
- Chronic stress and burnout.
- The gift of self-awareness.
Resources Mentioned:
- Become Your Own Boss Course:https://tinyurl.com/byobdrexel
Connect with Vernon L. Williams:
- Website:https://preventworkstress.com/
- Books:https://vernonlwilliams.com/books/
Meredith Bell has been an entrepreneur since 1982. She has conducted hundreds of programs for leaders and the members of their teams to help them communicate and work together more effectively. She has also personally worked with thousands of entrepreneurs, leaders, consultants, and coaches. She loves building strong relationships with clients, resellers, affiliates, and vendors. She understands what's required to build the loyalty and commitment that lead to repeat business and referrals.
Meredith is the host of the popular Grow Strong Leaders Podcast and is also a frequent guest on podcasts, where she addresses topics like essential communication skills for the workplace, the benefits of focusing on giving and being of service, and what's required to develop positive habits and skills over time. Find out more at growstrongleaders.com.
I'm excited to discuss how we can all communicate better in our businesses. No matter the industry you are in, communication is key between you, your employees, your customers, your vendors, and those in your personal life! In our conversation today, communication expert Meredith Bell shares expertise on giving feedback, communication timing, and the #1 skill all leaders need to master. Listen in for another great episode.
"Listening is the foundation of so many other communication skills - that willingness to be open, to hearing other opinions, and taking time to find out what's really of concern to someone else." – Meredith Bell
This week on SmallBizChat Podcast:
- The overlap between leadership and communication styles.
- The number one skill all leaders need to master.
- Why lack of connection creates problems.
- Assumptions, interruptions, and other poor communication habits.
- The importance of positive feedback.
- Giving and receiving constructive feedback.
- Being sensitive to the timing of feedback in the workplace. .0
Connect with Meredith Bell:
- Website: https://growstrongleaders.com/
- Grow Strong Leaders Podcast: https://growstrongleaders.com/podcasts/
- LinkedIn: https://www.linkedin.com/in/meredithmbell/
Twitter: https://twitter.com/MeredithMBell
LaQuan McCarley is a government contracting expert who provides consulting services to help small businesses start doing business with the federal government. Her firm, Verve Consulting, Inc., provides business development, compliance, proposal management, and certification services for companies interested in doing business with the federal government. Through her 20+ years of experience, she is familiar with the demands small business owners face, and she's often referred to as a bridge to help her clients get through the hurdles of business ownership and government contracting to reach their revenue goals.
In today's episode, LaQuan McCarley explains what a small business owner needs to know to start their journey into government contracts. She's got decades of experience and knows the ins and outs, as well as the key websites and research needed for you to take your business to the next level with government contracting. If you're interested in government contracts, this is an episode you can't miss. Take a listen!
"You want to continually network, you want to talk to people, you want to talk to other government contractors who are already in this role because that connection in our world is very small in the sense of understanding who we are and what we do, but make sure that you're visible." – LaQuan McCarley
This week on SmallBizChat Podcast:
- Becoming a contractor to the federal government.
- Classifications, codes, and deadlines.
- Building your reputation with subcontracting opportunities.
- The importance of networking.
- Researching to get a government contract that fits you and your company.
- Each agency has a goal they must meet in the business industry.
- The best time to look for a government contract.
- 4 types of government contracts.
Resources Mentioned:
- NAICS (North American Industry Classification System): http://naics.com/
- SAM (System for Award Management): https://sam.gov/
- SBA SubNet: https://eweb1.sba.gov/subnet/client/dsp_Landing.cfm
- Government Spending: https://usaspending.gov/
- Become Your Own Boss Course: https://tinyurl.com/byobdrexel
Connect with LaQuan McCarley:
- Website: https://www.verveconsultantsinc.com/
- LinkedIn: https://www.linkedin.com/in/laquan-mccarley-bb40061b3/
- Twitter: https://twitter.com/laquanmccarley_
I love doing solo podcasts because that allows me to directly answer questions that I get from my fans and loyal readers. And I've been getting a lot of questions lately about impostor syndrome. And I think it's worth talking about because I don't think enough people talk about it. Young entrepreneurs often experience and deal with imposter syndrome, and today, I will talk about ways to overcome that imposter syndrome in your own life and business. By pursuing your business dream, you are brave, you are important, and you are important. It's just a matter of believing that for yourself.
"Regardless of where you are on your business journey, it is extremely important to always remember that you have value. You have things to contribute. And that's important." – Melinda Emerson
This week on SmallBizChat Podcast:
- Why young female entrepreneurs are susceptible to imposter syndrome.
- Symptoms of and overcoming imposter syndrome.
- Celebrate small wins.
- Recognizing progress, not just big-picture successes.
- Talking about your dream before it's been achieved.
- Finding the song that pumps you up.
- Being brave, pursuing your passion, and turning it into your dreams.
Resources Mentioned:
- Become Your Own Boss in 12 Months by Melinda Emerson: https://succeedasyourownboss.com/book/
- Become Your Own Boss Course: https://tinyurl.com/byobdrexel
Joanne Black is America's leading authority on referral selling. She's not bragging - her publisher gave her that moniker, and she's taking it! Referrals work whether you're looking for a job, want a promotion, need clients, or looking for a date. She's written two books, No More Cold Calling: The Breakthrough System That Will Leave Your Competition in the Dust and Pick Up the Damn Phone: How People, Not Technology, Seal the Deal. Joanne founded her company in 1996. She works with business owners to drive revenue to propel growth through referrals.
David C. Barnett loves to say that it took him 10 years to unlearn what he learned in business school. After a career in advertising sales, Barnett started several businesses, including a commercial debt brokerage house. Helping to finance small- and medium-sized businesses led to the field of business brokerage. Over several years, Barnett sold dozens of businesses for others while managing his own portfolio of income properties and starting his career as a local private investor. Barnett regularly consults with professionals and banks on business and asset values. Presently, he also works with entrepreneurs and would-be entrepreneurs worldwide who are buying, selling, or trying to improve their businesses. You can get more information about him at davidcbarnett.com.
Chef Eboni Bowman is the founder of Flavor Atlanta, and she turned her lifelong love of cooking into a successful Georgia-based small business offering personal chef services, meal prep, cooking classes, and catering. Both of Eboni's grandmothers did a lot of cooking and baking, and one was a professional caterer. Eboni started helping them in the kitchen when she was five. She studied at the Art Institute of Atlanta's culinary school and has more than 20 years of experience in the Culinary and Hospitality industries. For more information about her business, go to flavoratlanta.com.
Three of my amazing guests – Joanne Black, David C. Barnett, and Eboni Bowman – join me simultaneously for a fun, lighthearted, rapid-fire round of my favorite business questions.
We get their opinions on a few business tools, some old-school marketing tips, and some great books for aspiring business owners.
This week on SmallBizChat Podcast:
- Fun, fast-paced round of questioning.
- Our guests' favorite podcasts.
- Their favorite business app.
- Their favorite old-school marketing tip.
- Plus a few other questions about great resources for up-and-coming business leaders.
Resources Mentioned:
- BossQuiz: https://bossquiz.com/
- Become Your Own Boss Course: https://tinyurl.com/byobdrexel
Podcasts Mentioned:
- Sales Reinvented
- The How of Business
- Therapy for Black Girls Podcast
Apps Mentioned:
- Roadie: https://www.roadie.com/
Books Mentioned:
- Persuasion Secrets of the World's Most Charismatic and Influential Villains by Ben Settle
- The Startup of You: Adapt, Take Risks, Grow Your Network, and Transform Your Career by Reid Hoffman
- The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey
- Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation by Jay Samit
Chef Eboni Bowman is the founder of Flavor Atlanta, and she turned her lifelong love of cooking into a successful Georgia-based small business offering personal chef services, meal prep, cooking classes, and catering. Both of Eboni's grandmothers did a lot of cooking and baking, and one was a professional caterer. Eboni started helping them in the kitchen when she was five. She studied at the Art Institute of Atlanta's culinary school and has more than 20 years of experience in the Culinary and Hospitality industries. For more information about her business, go to flavoratlanta.com.
In this episode, I talk to Chef Eboni Bowman about how she scaled her solo business into a full-service catering service. We discuss how she grew her business, utilized outsourcing, focused on what she is best at, and kept overhead (and debt) low as she built her business.
"Just having those people in place that can do those things and let them do what they're good at, and letting me do what I can do and what I'm good at, it makes it so much more peaceful and better for me." – Eboni Bowman
This week on Small BizChat Podcast:
- Keeping your overhead small as you get started.
- Taking your time to build smart.
- Reusing resources and keeping your services limited to avoid waste and overage.
- Outsourcing the things that you don't need to be doing yourself.
- Standing out from the competition.
- Focusing on what you're strengths are.
Resources Mentioned:
- BossQuiz: https://bossquiz.com/
Connect with Eboni Bowman:
- Website: https://flavoratlanta.com/
- Instagram: https://www.instagram.com/flavoratlanta/
- Facebook: https://www.facebook.com/flavoratlanta/
David C. Barnett loves to say that it took him 10 years to unlearn what he learned in business school. After a career in advertising sales, Barnett started several businesses, including a commercial debt brokerage house. Helping to finance small- and medium-sized businesses led to the field of business brokerage. Over several years, Barnett sold dozens of businesses for others while also managing his own portfolio of income properties and starting his career as a local private investor. Barnett regularly consults with professionals and banks on business and asset values. Presently, he also works with entrepreneurs and would-be entrepreneurs worldwide who are buying, selling, or trying to improve their businesses. You can get more information about him at davidcbarnett.com.
Today we talk to David C. Barnett, an expert in buying and selling business. He gives us information on how to prepare your business for sale, what to look for when you are buying, and how to understand the true value of your business. He has been in this industry for many years and has great wisdom to share with the SmallBiz Chat community.
“The value of a business is always determined by cash flow.” – David C. Barnett
This week on SmallBizChat Podcast:
- The best place to find a business to buy.
- Knowing the kind of business you want to acquire.
- Creating relationships.
- Why businesses go up for sale.
- How much money you need to buy a business.
- The ways you can pay a seller over time.
- Positioning your business for sale.
Resources Mentioned:
- Boss Quiz: https://bossquiz.com/
Connect with David C. Barnett:
- Website: https://www.businessbuyeradvantage.com/
- Book: 21 Stupid Things People do When Trying to Buy a Business: https://dbarnett.gumroad.com/l/21stupidthings
- YouTube: https://www.youtube.com/@DavidCBarnett
- LinkedIn: https://www.linkedin.com/in/davidbarnettmoncton
- Twitter: https://twitter.com/dbarnettmoncton
- Facebook: https://www.facebook.com/DBarnettMoncton
Joanne Black is America's leading authority on referral selling. She's not bragging - her publisher gave her that moniker, and she's taking it! Referrals work whether you're looking for a job, want a promotion, need clients, or looking for a date. She's written two books, No More Cold Calling: The Breakthrough System That Will Leave Your Competition in the Dust and Pick Up the Damn Phone: How People, Not Technology, Seal the Deal. Joanne founded her company in 1996. She works with business owners to drive revenue to propel growth through referrals.
If you're looking for how to grow your business with referrals, this is the episode for you. There's a secret to it, and we'll talk about it today with our guest, Joanne Black. She shares her secrets to asking for a referral, increasing your referral conversion rate, and standing out in a sea of cold calling and lukewarm introductions.
"You never, ever, ever, ever ask for an introduction on social media or through email because you miss that opportunity to get that intel. That's the biggest differentiation ever." – Joanne Black
This week on SmallBizChat Podcast:
- The power of referrals.
- The conversion rate on warm referrals.
- Referrals are always great but are most important in a down economy.
- Definition of referral.
- Needing the introduction and the intel.
- Connections versus relationships.
- Asking for referrals.
Resources Mentioned:
- Boss Quiz: https://bossquiz.com/
Connect with Joanne Black:
- Book: No More Cold Calling™: The Breakthrough System That Will Leave Your Competitors in the Dust: https://www.nomorecoldcalling.com/no-more-cold-calling-book/
- Book: Pick Up the Damn Phone: How People, Not Technology, Seal the Deal: https://www.nomorecoldcalling.com/pick-up-damn-phone-book/
- Website: https://www.nomorecoldcalling.com/
- LinkedIn: https://www.linkedin.com/in/joanneblackreferralsales/
- Twitter: https://twitter.com/referralsales
- Facebook: https://www.facebook.com/profile.php?id=100063707553480
Today’s episode is a solo podcast about compensation trends, the competitive nature of the labor market, and just what compensation is and can be. We talk about the recent changes to the workplace, expectations, and work models. We also explore different ways that you can understand what your employees want and methods for offering compensation that can allow you to maintain your workforce.
This week on SmallBizChat Podcast:
- How has compensation changed recently
- The necessity of understanding what your employees are looking for
- Different methods of compensation
- Ways to stay competitive in the labor market
- The importance of your current core employees
- Setting up a safe, positive culture
Sarah Durham is an entrepreneur and creative consultant passionate about helping entrepreneurs. She founded Big Duck in 1994 to help nonprofits increase their visibility, raise money, and communicate more effectively. Now, she serves on its board of directors after selling the business to her employees in 2021. Sarah now provides coaching to entrepreneurs, nonprofit leaders, and women in leadership roles through her firm Compton Durham. For more information, you can go to comptondurham.com.
Joel Libava is The Franchise King® and a franchise veteran with 20+ years of experience. He is the author of two books on buying and researching franchises. In addition, he is a franchise owner advisor, working one-on-one with people who want to explore franchise ownership in the safest way possible. He also owns and operates the longest-running blog in franchising. Find out more at thefranchiseking.com.
Brandi Mitchell is known as the brand producer for her creative ability to fuse entertainment, marketing, inspiration, and storytelling into a bankable brand. As President of Koris Media, she is the secret sauce that the nation's top 2% of experts, entrepreneurs, consultants, and coaches choose when they're looking to build an iconic brand, uplevel their positioning, and build powerful packaging that elevates their visibility. She is the founder of the Produce Your Own Brand Method, a four-time author and filmmaker. For more information, you can head over to brandimitchell.com.
Three of my amazing guests – Sarah Durham, Joel Libava, and Brandi Mitchell – join me simultaneously for a fun, lighthearted, rapid-fire round of my favorite business questions.
We get their opinions on a few business tools, some old-school marketing tips, and some great books for aspiring business owners.
This week on SmallBizChat Podcast:
- Fun, fast-paced round of questioning.
- Our guests' favorite podcasts.
- Their favorite business app.
- Their favorite old-school marketing tip.
- Plus a few other questions about great resources for up-and-coming business leaders.
Resources Mentioned:
- BossQuiz: https://bossquiz.com/
Podcasts Mentioned:
- The Small BizChat Podcast
- The Produce Your Own Brand Podcast
Apps Mentioned:
- WordPress
- Canva
- Notion
Books Mentioned:
- Traction by Gino Wickman
- Killing Giants by Stephen Denny
- Sam Walton: Made in America by Sam Walton
- Disrupt You! by Jay Samit
Connect with Sarah Durham:
- Website: https://www.comptondurham.com/
- LinkedIn: https://www.linkedin.com/in/sarahdurham/
Connect with Joel Libava:
- Website: https://www.thefranchiseking.com/
- Twitter: https://twitter.com/FranchiseKing
- LinkedIn: https://www.linkedin.com/in/joellibava/
- YouTube: https://www.youtube.com/user/joellibava
Connect with Brandi Mitchell:
- Website: https://www.brandimitchell.com/
- Twitter: https://twitter.com/brandimitchell6
- YouTube: https://www.youtube.com/brandimitchell6
- Instagram: https://www.instagram.com/iambrandimitchell
Brandi Mitchell is known as The Brand Producer for her creative ability to fuse entertainment, marketing, inspiration, and storytelling into a bankable brand. As President of Curls Media, she is the secret sauce that the nation's top 2% of experts, entrepreneurs, consultants, and coaches choose when they're looking to build an iconic brand, uplevel their positioning, and build powerful packaging that elevates their visibility. She is the founder of the Produce Your Own Brand Method, a four-time author, and a filmmaker. For more information, you can head over to brandimitchell.com.
Building a recognizable brand for you and your company is more important than ever. If you want to know how to create an iconic brand, I have The Brand Producer in the house. Brandi Mitchell is going to give us her insights and system on how to go about building an iconic brand. You don't want to miss this one!
"I believe that there are so many talented people that sometimes get passed over because they're not packaging position properly." – Brandi Mitchell
This week on SmallBizChat Podcast:
- Why you need to have a stand-out brand.
- How Brandi niched down to become The Brand Producer.
- The 6-Step Produce Your Own Brand Method.
- Having an aligned presence online.
- Creating your team to uplevel your brand.
- Getting noticed in the shallow, Insta-famous world.
- Always train with the best and look the part.
Resources Mentioned:
- BossQuiz: https://bossquiz.com/
Connect with Brandi Mitchell:
- Website: https://www.brandimitchell.com/
- Twitter: https://twitter.com/brandimitchell6
- YouTube: https://www.youtube.com/brandimitchell6
- Instagram: https://www.instagram.com/iambrandimitchell
Joel Libava is The Franchise King® and a franchise veteran with 20+ years of experience. He is the author of two books on buying and researching franchises. In addition, he is a franchise owner advisor, working one-on-one with people who want to explore franchise ownership in the safest way possible. He also owns and operates the longest-running blog in franchising. Find out more at thefranchiseking.com.
Today, we talk to The Franchise King®, Joel Libava. If you've been thinking about investing in a franchise, our expert here will give you his tools and tips so that you can know the right franchise for you. He also talks about the mindset behind franchising, the downsides many run into, and things you can do to avoid those same pitfalls.
"I don't care what franchise you buy, as long as you do it in a safe manner. That's what I teach." – Joel Libava
This week on SmallBizChat Podcast:
- The franchises now available in the market.
- What it takes to start a franchise.
- SBA financing for your franchise.
- The downsides to franchising.
- The mindset you need before signing a franchise agreement.
- Using a franchise broker.
- Why franchises fail.
Resources Mentioned:
- Free Franchise Quiz: https://www.thefranchiseking.com/quiz
- BossQuiz: https://bossquiz.com/
Connect with Joel Libava:
- Website: https://www.thefranchiseking.com/
- Twitter: https://twitter.com/FranchiseKing
- LinkedIn: https://www.linkedin.com/in/joellibava/
- YouTube: https://www.youtube.com/user/joellibava
Sarah Durham is an entrepreneur and creative consultant passionate about helping entrepreneurs. She founded Big Duck in 1994 to help nonprofits increase their visibility, raise money, and communicate more effectively. Now, she serves on its board of directors after selling the business to her employees in 2021. Sarah now provides coaching to entrepreneurs, nonprofit leaders, and women in leadership roles through her firm Compton Durham. For more information, you can go to comptondurham.com.
If you are thinking about exit planning from your business, I have an amazing expert who will speak to you about how she transitioned out of her business, and it's probably not what you would think. As we talk with Sarah Durham today, we discuss two different transitions Sarah made from her own companies, including an employee-ownership model with Big Duck. She shares her wisdom on owner transitions, so listen in to a great episode for any leader.
"As we were transitioning to a place where I was separating from the business, I really had to practice letting go, and I really had to stop being central to conversations in order to make space for my colleagues to practice stepping into those decisions." – Sarah Durham
This week on SmallBizChat Podcast:
- Transitioning to an employee-owned business.
- Planning your exit strategy before you're ready to transition.
- Employee ownership for small businesses.
- Types of employee-owned organizations.
- Sarah's work as a coach with other companies transitioning.
- Running and growing your business to be saleable.
- Difficulties of transitioning to employee ownership.
Resources Mentioned:
- EO Equals: https://employeeownershipequals.org/
- ICA Group: https://icagroup.org/
- BossQuiz: https://bossquiz.com/
Connect with Sarah Durham:
- Website: https://www.comptondurham.com/
- LinkedIn: https://www.linkedin.com/in/sarahdurham/
Brooke Daniels has over a decade of experience in tech startups and venture capital, and she's the director of Salesforce Ventures and CEO of Daniels + Co., a business strategy firm supporting entrepreneurs focused on maximizing profit and scalability. Brooke's passion is supporting entrepreneurs and stemming business failure with a signature ready-a-launch system, which helps level up enterprises from startups to seasoned companies. She has held corporate roles at Salesforce, Intapp, AT&T, and BMW financial services. For more information, head over to TheBrookeDaniels.com.
Melanie Greenough is a business coach who built and runs She's Creating an Empire. She is the brainchild behind The CEOs Way and the CEO Business School. She specializes in helping women create profitable online businesses that they love. Melanie has gone from a homeless single mom to a multi-million-dollar earner. She's a coach, an inspirational speaker, a best-selling author, and a highly sought-after business strategist known for her leadership and record-breaking sales results. Melanie has been featured in publications such as Success From Home and My Business From Home, to name a few. After overcoming addiction, abuse, and a difficult path, Melanie has learned the strategies and mindset required to help others go from surviving to thriving both on and offline. She focuses on teaching women worldwide how to tap into their inner millionista. For more information, you can go to shescreatinganempire.com.
Scott Jeffrey Miller is a Keynote Speaker, Bestselling Author, and the Creator of Ignite Your Genius Career Coaching. He is the former CMO of the FranklinCovey Company, one of the world's most influential leadership development firms. He now serves as a Special Advisor on Thought Leadership for FranklinCovey and hosts their podcast On Leadership. Scott keynotes for clients worldwide, writes a column for Inc. Magazine and is the author of the Mess to Success book series. For more information, go to scottjeffreymiller.com.
Three of my amazing guests – Brooke Daniels, Melanie Greenough, and Scott J. Miller – join me simultaneously for a fun, lighthearted, rapid-fire round of my favorite business questions.
We get their opinions on a few business tools, some old-school marketing tips, and some great books for aspiring business owners.
This week on SmallBizChat Podcast:
- Fun, fast-paced round of questioning.
- Our guests' favorite podcasts.
- Their favorite business app.
- Their favorite old-school marketing tip.
- Plus a few other questions about great resources for up-and-coming business leaders.
Resources Mentioned:
- BossQuiz: https://bossquiz.com/
Podcasts Mentioned:
- Bigger Pockets Podcast: https://www.biggerpockets.com/podcasts/real-estate
- Dear Gabby Podcast: https://gabbybernstein.com/podcast/
- Akimbo: A Podcast by Seth Godin: https://www.sethgodin.com/#the-podcast
Apps Mentioned:
- Trello: https://trello.com/en
- Calm: https://www.calm.com/
- Zapier: https://zapier.com/
Books Mentioned:
- Multipliers by Liz Wiseman and Greg Mckeown
- Linchpin by Seth Godin
- It's Not About the Coffee by Howard Behar
- Profit First by Mike Michalowicz
- The Pumpkin Plan by Mike Michalowicz
- Disrupt You! by Jay Samit
Connect with Brooke Daniels:
- Website: https://thebrookedaniels.com/
- Instagram: https://www.instagram.com/thebrookedaniels/
- Facebook: https://www.facebook.com/thebrookedaniels
- LinkedIn: https://www.linkedin.com/in/thebrookedaniels/
Connect with Melanie Greenough:
- Website: https://shescreatinganempire.com/
- Podcast: https://theceosway.com/podcast/
- Instagram: https://www.instagram.com/melaniegreenoughnow/
- Facebook: https://www.facebook.com/melanie.greenough
- Pinterest: https://www.pinterest.com/melaniegreenoug/_created/
Connect with Scott J. Miller:
- Website: https://www.scottjeffreymiller.com/
- Books: https://www.scottjeffreymiller.com/books/
- Facebook: https://www.facebook.com/scottmillerj1
- Twitter: https://twitter.com/scottmillerj1
Scott Jeffrey Miller is a Keynote Speaker, Bestselling Author, and the Creator of Ignite Your Genius Career Coaching. He is the former CMO of the FranklinCovey Company, one of the world's most influential leadership development firms. He now serves as a Special Advisor on Thought Leadership for FranklinCovey and hosts their podcast On Leadership. Scott keynotes for clients worldwide writes a column for Inc. Magazine and is the author of the Mess to Success book series. For more information, go to www.scottjeffreymiller.com/
If you think it might be time to brush up on your leadership skills or to build your management skills, today I have a best-selling author here who will tell us about his new book on mentoring. Scott J. Miller joins us again and has amazing advice for how to do just that.
"Most of the people who have mentored me have had a fundamental impact on my leadership skill. Because I was open, I was curious, I stopped trying to be the genius, but move to become the genius maker of others." – Scott J. Miller
This week on Small BizChat Podcast:
- Why Scott left his 25-year career at FranklinCovey.
- Building processes that allow you to produce content (such as books).
- Leadership through mentorship.
- Different types of mentorship.
- Building your leadership skills.
- Treating people equitably and fairly while treating them differently.
- Being a voracious learner.
- Mentoring as a two-way street.
Resources Mentioned:
- BossQuiz: https://bossquiz.com/
- Book: Become Your Own Boss in 12 Months by Melinda Emerson: https://www.amazon.com/Become-Your-Months-Month-Month/dp/1605501115
- Book: Multipliers by Liz Wiseman & Greg Mckeown: https://www.amazon.com/Multipliers-Best-Leaders-Everyone-Smarter/dp/0061964395
- Book: The Gift of Struggle by Bobby Herrera: https://www.amazon.com/Gift-Struggle-Life-Changing-Lessons-Leading/dp/1885167873
Connect with Scott J. Miller:
- Website: https://www.scottjeffreymiller.com/
- Books: https://www.scottjeffreymiller.com/books/
- Facebook: https://www.facebook.com/scottmillerj1
- Twitter: https://twitter.com/scottmillerj1
- Instagram: https://www.instagram.com/scottjeffreymiller/
- LinkedIn: https://www.linkedin.com/in/scottmillerj1/
- Podcast: https://podcasts.apple.com/us/podcast/franklincovey-on-leadership-with-scott-miller/id1391164389
Melanie Greenough is a business coach who built and runs She's Creating an Empire. She is the brainchild behind The CEOs Way and the CEO Business School. She specializes in helping women create profitable online businesses that they love. Melanie has gone from a homeless single mom to a multi-million-dollar earner. She's a coach, an inspirational speaker, a best-selling author, and a highly sought-after business strategist known for her leadership and record-breaking sales results. Melanie has been featured in publications such as Success From Home and My Business From Home, to name a few. After overcoming addiction, abuse, and a difficult path, Melanie has learned the strategies and mindset required to help others go from surviving to thriving both on and offline. She focuses on teaching women worldwide how to tap into their inner millionista. For more information, you can go to shescreatinganempire.com.
We have an amazing episode for you this week. We'll be talking to a business coach who will give us tips on how to generate more revenue streams in your business. And if you're ready to make your money work harder for you, I've got a business coach here who brings in money day and night.
"Money is energy, and money can grow to whatever degree you want." – Melanie Greenough
This week on SmallBizChat Podcast:
- Melanie's journey from homeless single mom to successful business owner.
- Decide not just to keep doing the same thing.
- Managing your money effectively.
- Money is the seed that we plant - make it work for you. It is an excellent servant but a terrible master.
- Adding additional streams of income.
- Keep more, earn more, and grow more.
- Tapping into your inner millionista.
- Whatever you focus on will grow.
Resources Mentioned:
- BossQuiz: https://bossquiz.com/
Connect with Melanie Greenough:
- Website: https://shescreatinganempire.com/
- Podcast: https://theceosway.com/podcast/
- Instagram: https://www.instagram.com/melaniegreenoughnow/
- Facebook: https://www.facebook.com/melanie.greenough
- Pinterest: https://www.pinterest.com/melaniegreenoug/_created/
Brooke Daniels has over a decade of experience in tech startups and venture capital, and she's the director of Salesforce Ventures and CEO of Daniels + Co., a business strategy firm supporting entrepreneurs focused on maximizing profit and scalability. Brooke's passion is supporting entrepreneurs and stemming business failure with a signature ready-a-launch system, which helps level up enterprises from startup to seasoned companies. She has held corporate roles at Salesforce, Intapp, AT&T, and BMW financial services. For more information, head over to TheBrookeDaniels.com.
If you think you're ready to pursue investment for your business, you will want to hear from Brooke Daniels, an angel investment expert. She will give you tips for knowing when you are ready and taking that plunge to get outside investments for your company.
"It takes money to make money. Too often, I think small business owners feel like we can just use personal capital to get us through, but we're not seeing what our needs are across the horizon." - Brooke Daniels
This week on SmallBizChat Podcast:
- How Brooke became an angel investor.
- Why access to funding is crucial to business owners.
- Ways to bootstrap.
- Showing up as a credible business.
- Getting your business credit report.
- Angel investing versus venture capital.
- Gaining access to capital as a minority business owner.
Resources Mentioned:
- BossQuiz: https://bossquiz.com/
Connect with Brooke Daniels:
- Website: https://thebrookedaniels.com/
- Instagram: https://www.instagram.com/thebrookedaniels/
- Facebook: https://www.facebook.com/thebrookedaniels
- LinkedIn: https://www.linkedin.com/in/thebrookedaniels/
Catherine Brown understands what it means to build a business during challenging times. She launched her first company with two small boys at home in 2003 and now runs a sales training firm called ExtraBold Sales. Catherine is a veteran of over 25 years of selling, recruiting, and fundraising with nonprofits. In her new book, How Good Humans Sell™, she combines sales best practices with psychology principles. Her training includes research-based workshops that get at the heart of why people hesitate while selling. Catherine has a bachelor's degree from Rice University in Houston and has been trained in marketing through StoryBrand. She lives in Texas with her family and loves taking walks, reading, planning her next globetrotting adventure, watching sci-fi, and hosting dinner parties.
Paul Getter, The Internet Marketing Nerd, was broke in 2009, struggling and delivering phone books out of the back of his car. After teaching himself about the power of internet marketing, he created The Internet Marketing Nerd and quickly became one of the most sought-after marketing experts in the world. He has spent over a billion dollars running ad campaigns for himself and his clients and has scaled numerous businesses to eight figures. You can get more information about him at PaulGetter.com.
Dawnna St. Louis is an in-demand international speaker and sales and revenue acceleration coach. She is called the coach's coach when she works with subject matter experts to turn their expertise into high-profit coaching and speaking businesses. Next year, she will launch her Fyrebrand-certified coaching program for those who want to be successful business coaches and have the expertise to do so. Dawnna's success growing coaching businesses and entrepreneurial firms have earned her an exclusive spot as the business coach for Goldman Sachs Minority Entrepreneurs.
Three of my amazing guests – Paul Getter, Catherine Brown, and Dawnna St. Louis – join me simultaneously for a fun, lighthearted, rapid-fire round of my favorite business questions.
We get their opinions on a few business tools, some old-school marketing tips, and some great books for aspiring business owners.
This week on SmallBizChat Podcast:
- Fun, fast-paced round of questioning.
- Our guests' favorite podcasts.
- Their favorite business app.
- Their favorite old-school marketing tip.
- Plus a few other questions about great resources for up-and-coming business leaders.
Resources Mentioned:
- BossQuiz: https://bossquiz.com/
Podcasts Mentioned:
- The Joe Rogan Experience
- Armchair Expert
- The Ed Mylett Show
- Serial Killers
Apps Mentioned:
- Slack
- Kartra
- ClickFunnels
Books Mentioned:
- The Holy Bible
- Outwitting the Devil by Napoleon Hill
- The E-Myth by Michael E. Gerber
- Disrupt You! by Jay Samit
Connect with Catherine Brown:
- Website: https://www.howgoodhumanssell.com/
- Website: https://extraboldsales.com/
- LinkedIn: https://www.linkedin.com/in/catherineleebrown/
- Podcast: https://www.howgoodhumanssell.com/conversations-with-good-humans
- Book: https://www.howgoodhumanssell.com/the-book
Connect with Paul Getter:
- Website: https://www.paulgetter.com
- YouTube: https://www.youtube.com/c/PaulGetter
- Instagram: https://www.instagram.com/Paul/
- Facebook: https://www.facebook.com/PaulGetterInternetMarketingNerd
- LinkedIn: https://www.linkedin.com/in/paul-getter/
Connect with Dawnna St. Louis:
- Website: https://www.fyrebrand.net/
- LinkedIn: https://www.linkedin.com/in/dawnna/
- Twitter: https://twitter.com/dawnnastlouis
Dawnna St. Louis is an in-demand international speaker and sales and revenue acceleration coach. She is called the ‘coach's coach’ when she works with subject matter experts to turn their expertise into high-profit coaching and speaking businesses. Next year, she will launch her Fyrebrand-certified coaching program for those who want to be successful business coaches and have the expertise to do so. Dawnna's success growing coaching businesses and entrepreneurial firms have earned her an exclusive spot as the business coach for Goldman Sachs Minority Entrepreneurs.
If you are tired of scrounging for customers, I've got a sales expert here who will talk to you about how it might make more sense to treat your business like a private club instead of a public park. And if you think that your business could benefit from focusing on a hyper-niche, my expert will break down exactly how that will work best for you in your business. Today, I talk with Dawnna St. Louis, and we cover all that and more!
"Being a professional is required, but if you want to be paid, you've got to be an expert." - Dawnna St. Louis
This week on SmallBizChat Podcast:
- Keeping your funnel specific and simplified.
- Niching down.
- Effective marketing strategies for your ideal client.
- Your ideal client is willing to pay you.
- Being crystal clear about what you do and who you do it for.
- Scaling is a requirement.
Resources Mentioned:
- BossQuiz: https://bossquiz.com/
Connect with Dawnna St. Louis:
- Website: https://www.fyrebrand.net/
- LinkedIn: https://www.linkedin.com/in/dawnna/
- Twitter: https://twitter.com/dawnnastlouis
Catherine Brown understands what it means to build a business during challenging times. She launched her first company with two small boys at home in 2003 and now runs a sales training firm called ExtraBold Sales.
Catherine is a veteran of over 25 years of selling, recruiting, and fundraising with nonprofits. In her new book, How Good Humans Sell™, she combines sales best practices with psychology principles. Her training includes research-based workshops that get at the heart of why people hesitate while selling.
Catherine has a bachelor's degree from Rice University in Houston and has been trained in marketing through StoryBrand. She lives in Texas with her family and loves taking walks, reading, planning her next globetrotting adventure, watching sci-fi, and hosting dinner parties.
I am so excited to have Catherine as our next guest. Small business owners' biggest fear is selling! So, we have an expert here today who will help us learn how to feel better about sales (and to think about it more like helping). Catherine runs the sales training firm ExtraBold Sales, coaching others to sell confidently. Her sales system includes psychological research that gets to the heart of why people don't sell effectively. She shares so many great gems today. Discover them by listening to this informative episode!
"You need to take inventory of your beliefs if you want to build on a strong foundation. The good news is you can continually improve your beliefs and learn the tactics of how to sell - you need both." - Catherine Brown
This week on SmallBizChat Podcast:
- Noticing your beliefs.
- How to learn sales skills.
- The two buckets of sales.
- The magic topics to ask in any sales transaction.
- Treating your LinkedIn like your website.
- Having multiple variations of your value proposition.
- When to hire a salesperson for your business.
- Understanding how to sell in your own business.
Resources Mentioned:
- BossQuiz: https://bossquiz.com/
Connect with Catherine Brown:
- Website: https://www.howgoodhumanssell.com/
- Website: https://extraboldsales.com/
- LinkedIn: https://www.linkedin.com/in/catherineleebrown/
- Podcast: https://www.howgoodhumanssell.com/conversations-with-good-humans
- Book: https://www.howgoodhumanssell.com/the-book
Paul Getter, The Internet Marketing Nerd, was broke in 2009, struggling and delivering phone books out of the back of his car. After teaching himself about the power of internet marketing, he created The Internet Marketing Nerd and quickly became one of the most sought-after marketing experts in the world. He has spent over a billion dollars running ad campaigns for himself and his clients and has scaled numerous businesses to eight figures. You can get more information about him at PaulGetter.com.
Today we'll focus on internet marketing, which is especially important if you're trying to boost your sales before the end of this year. Our guest expert today, Paul Getter, The Internet Marketing Nerd, will break down the selling secrets of building a business online. He gives tips and tricks for getting started with ads, standing out from your competitors, engaging with your audience, and boosting your sales to grow your business through internet marketing.
"You have to differentiate yourself from everybody else - you have to be a voice and not just an echo." - Paul Getter
This week on SmallBizChat Podcast:
- Growing your presence online.
- Differentiating yourself through content and education.
- Be a voice, not an echo.
- Engaging with your audience – it's called social media for a reason.
- Having systems to capture leads.
- Getting started with ads.
- Paul's favorite online marketing hack.
Resources Mentioned:
- BossQuiz: https://bossquiz.com/
Connect with Paul Getter:
- Website: https://www.paulgetter.com
- YouTube: https://www.youtube.com/c/PaulGetter
- Instagram: https://www.instagram.com/Paul/
- Facebook: https://www.facebook.com/PaulGetterInternetMarketingNerd
- LinkedIn: https://www.linkedin.com/in/paul-getter/
Today, I'm offering my thoughts and advice on inflation and your small business. I share my take on how you can handle inflation and thrive in the current landscape by doing things such as raising prices, managing productivity, and using strategic financing. I talk about the importance of knowing exactly where your cash flow is going, finding where cuts can be made, and having a safety net if things go wrong for whatever reason. I also discuss adjusting to today's reality, such as planning your budget around inflation, understanding the current hiring market, and preparing early for your busy seasons.
This week on SmallBizChat Podcast:
- 10 areas of interest for weathering inflation
- Taking stock of time management for you and your team
- Exploring or refining business operations
- Reviewing subscriptions and service contracts
- Automation
- Taking care of debt
- Diversifying your supply chain
- More tips and advice for small business
Two of my amazing guests – Brynne Tillman and Michelle Snow – join me at the same time for a fun, lighthearted, rapid-fire round of my favorite business questions.
We get their opinions on a few business tools, some old-school marketing tips, and some great books for aspiring business owners.
If you want to get in on the fun and be a featured guest on The SmallBizChat Podcast, submit your details HERE.
This week on SmallBizChat Podcast:
- Fun, fast-paced round of questioning
- Our guests’ favorite podcasts
- Their favorite business app
- Their favorite old-school marketing tip
- Plus a few other questions about great resources for up-and-coming business leaders
Podcasts Mentioned:
- Masters of Scale with Reid Hoffman
Apps Mentioned:
- Calendly
- Kartra
Books Mentioned:
- Disrupt You by Jay Samit
- Endless Referrals by Bob Burg
- The Challenger Sale by Matthew Dixon and Brent Adamson
- The Little Black Book of Connections by Jeffrey Gitomer
- The 12 Universal Laws of Success by Herbert Harris
Connect with Michelle Snow:
- GrowwithSnow.com
- Michelle Snow on Facebook
- Michelle Snow on Linkedin
- Michelle Snow's YouTube Channel
Connect with Brynne Tillman:
- https://socialsaleslink.com/
- Brynnetillman.com
- Brynne Tillman on Linkedin
- Brynne Tillman on Twitter
Go to bossquiz.com to find out what kind of boss you are, and what kind of business is for you. Available free, for now!
Michelle Snow is a seasoned business coach who helps small business owners achieve "championship-like" success. She is a Philanthropist, Award Winning Trainer, Speaker, and Executive Consultant who helps her clients grow their leadership to grow their businesses. She is CEO of Grow with Snow, a Professional & Leadership Development firm based in Philadephia. PA. After recovering from a diagnosis of Sarcoidosis, Michelle has dedicated herself to coaching and mentoring young and mature entrepreneurs to live their dreams. Michelle has been featured in FORBES, The Philadelphia Inquirer, the Ladder, and many other media outlets. Michelle’s passion is best expressed in her personal mantra, “Grow Together”.
I am joined today by Michelle to discuss the role of leadership in business, and how to become an unbreakable leader. We talk about some of the qualities needed to be a great leader, why the role plays such a big part in business, and what it looks like to be an effective leader. Michelle shares with us what an unbreakable leader is, and how it is essential to be flexible but not at the expense of your own well-being. We also talk about the difference having a coach, or preferably a network of coaches, can make and how to find quality, trustworthy coaches.
“It’s okay to bend. It’s okay for you to become, and feel, a little disjointed. That is a part of the process.” - Michelle Snow
This week on SmallBizChat Podcast:
- Why is leadership so important?
- What makes a great leader effective?
- What is the God factor?
- Does every small business owner need a coach?
- What to look for in a coach
Connect with Michelle Snow:
- GrowwithSnow.com
- Michelle Snow on Facebook
- Michelle Snow on Linkedin
- Michelle Snow's YouTube Channel
Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams, and business leaders how to leverage LinkedIn for social selling. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners from warm introductions to qualified buyers. Brynne is also the Co-host of the Making Sales Social podcast and author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.
Brynne joins me today to share her experience and expertise in social sales, particularly on Linkedin. We talk about her beginnings in sales, working the cold calling and networking grind, and how that all relates her Linkedin usage. We discuss the differences between Linkedin and other resources when it comes to finding prospects, the fate of traditional selling, and some of the pros and cons of Linkedin as it stands. Brynne tells us her method for making connections, how to have your Linkedin profile be a landing page for prospects and make a positive, compelling impression. We also explore the option of automation for generating leads on Linkedin, where it stands ethically and morally, what exactly counts as a lead, and some other tools available for maximizing output in Linkedin social sales.
“If we can slow down our outreach, just a little bit, we will speed up our outcome.” - Brynne Tillman
This week on SmallBizChat Podcast:
- Linkedin for business development
- What makes Linkedin great for B2B sales
- What it takes to be a social salesperson
- Dealing with spam and bots
- Setting up a compelling Linkedin profile
- The ins and outs of the ask/offer ratio
- Automation on Linkedin
- Using Linkedin Sales Navigator
Connect with Brynne Tillman:
- Socialsaleslink.com
- Brynnetillman.com
- Brynne Tillman on Linkedin
- Brynne Tillman on Twitter
- Brynne Tillman on YouTube
- Making Sales Social Podcast
- The LinkedIn Sales Playbook, a Tactical Guide to Social Selling
Darren Moffatt is the founder and Chief Nerd at Nerdsofbusiness.com and the Host of The Nerds of Business Podcast. An award-winning entrepreneur with a proven track record of online success, he is an insightful digital strategist, an in-demand speaker at business events on the topic of online marketing and digital disruption, and regularly features in the media. He is a recognized leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow. He launched his first start-up in 2006, and Seniors First remains today the largest reverse mortgage broker in Australia and has originated in excess of 3,000 loans. In 2012 Darren co-founded a tech start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index. Since 2014 Darren has been Director of Digital Strategy & Content at 5-star digital marketing and SEO agency, Webbuzz.
Today, Darren joins us to share his expertise in the field of marketing, sales, and lead generation. We look at areas of focus when trying to improve sales, get some advice on making a good pitch, and examine ways in which business owners may struggle with marketing and sales. We discuss the sales funnel, what the most important step may be, and how to gain an edge in the consideration stage. We also talk about lead generation in small businesses, having multiple forms going at once, and how it differs in b2b vs b2c.
“You’ve really got to be focused on the problem you’re solving for your target market” - Darren Moffatt
This week on SmallBizChat Podcast:
- What is an “elevator pitch”?
- Keeping empathy and humanity in your approach
- The importance of personal connection
- Tips for lead generation
- The advantage of retargeting ads
- Why B2B marketing has a higher threshold of trust
- Understanding and tracking related data
Books Mentioned:
- The Art of the Start by Guy Kawasaki
- Purple Cow by Seth Godin
- This Is Marketing by Seth Godin
- Contagious: Why Things Catch On by Jonah Berger
- Start With Why by Simon Sinek
Connect with Darren Moffatt:
- Nerdsofbusiness.com
- https://www.instagram.com/nerdsofbusiness/
- https://www.facebook.com/nerdsbusiness/
- https://www.linkedin.com/in/darrenmoffatt/?originalSubdomain=au
Laurie, Zachary, and Rebecca join me today all at once for a fun, lighthearted, rapid-fire round of questions. We get their opinions on a few business tools, some old-school marketing tips, and some great books for the aspiring business person.
This week on SmallBizChat Podcast:
- We are joined by three previous guests - all at once!
- Fun, fast-paced round of questioning
- Our guest’s favorite podcasts
- Their favorite business app
- Their favorite old-school marketing tip
- Plus a few other questions about great resources for aspiring business people
Podcasts mentioned:
- The Second Act podcast
- Business Wars podcast
- Franchise Today podcast
Apps mentioned:
- Fivver.com
- Otter.ai
Books mentioned:
- The One Minute Manager by Ken Blanchard
- Atlas Shrugged by Ayn Rand
- Lead Like Jesus by Ken Blanchard and Phil Hodges
- Disrupt You by Jay Samit
- Become Your Own Boss by Melinda Emerson
- Warrior Entrepreneur by Zachary Green
Connect with Laurie:
- SmallDotBig Website
- Laurie Barkman on Linkedin
- Laurie Barkman on YouTube
Connect with Zachary:
- Listentozach.com
- Zachary Green on Twitter
- Zachary Green on LinkedIn
Connect with Rebecca:
- Rebecca Monet on LinkedIn
- Thefranchisewoman.com
- The Franchise Woman on Facebook
See omnystudio.com/listener for privacy information.
Rebecca Monet is CEO and chief scientist of Zorakle Profiles and co-host of The Franchise Woman podcast Where Passion & Purpose Collide. Rebecca has been in the franchise consulting and psychometric assessment business since 1993. Known for her uncanny ability to draw performance correlations, she is fascinated with neurology, neuroeconomics, and human performance as it relates to business success. Monet is the inventor of the meta-analysis methodology used in Zorakle’s SpotOn! Profile and SpotOn! Eclipse Reports which categorically compare prospective franchisees to a franchise system’s top performers. The Zorakle tools have helped thousands of individuals desiring to own their own business find a right-fit franchise system.
Rebecca joins us today to share her story and her expertise in the world of franchising. We talk about the benefits of franchising vs starting from scratch, such as lower risk of failure, group buying power with other franchisees, and easier access to funding. We discuss some of the things you should consider when looking into a potential franchisor, including your alignment with their values and culture, their stage of growth, and whether you might have a similar personality to other high-performing franchisees in the company. We also share some tips for success, such as having the right team to get you started, understanding that the franchisor is there to help you, and talking to other franchisees to get a feel for your potential fit before choosing a franchise.
“The tagline of franchising is ‘You’re in business for yourself, but you’re not in business by yourself.’” - Rebecca Monet
This week on SmallBizChat Podcast:
- Franchising vs starting from scratch
- What you need to know when considering franchising
- What sort of team you should have with you
- Understanding the sort of business knowledge needed to get into franchising
- Tips for success for franchisees
Resources Mentioned:
- Zorakleprofiles.com
Connect with Rebecca Monet:
- Rebecca Monet on LinkedIn
- Thefranchisewoman.com
- The Franchise Woman on Facebook
- The Franchise Woman on LinkedIn
See omnystudio.com/listener for privacy information.
Zachary Green’s experiences in the Marine Corps shaped his destiny. His time in the military, then as a firefighter, gave him the resourcefulness, integrity, and grit to become a highly successful entrepreneur and best-selling author. Taking risks, trusting himself, and never letting go of his dreams drove him to create, produce, market, and sell a product that saves lives. Zach lives with his wife and son in the Cincinnati suburb of Wyoming, Ohio. He is an elected member of the Wyoming City Council and was named Entrepreneur of the Year by the Ohio Chamber of Commerce and has testified in front of the US House of Representatives Small Business Committee. Zachary’s entrepreneurial journey has been featured on the front page of Yahoo.com and also covered by CNN, USA Today, CBS, and many other major news outlets.
In today’s episode, Zachary shares his story about how he came to develop his first business, starting in the trunk of his car and growing to $30M in organic sales, how he came close to losing everything, and how he used this crucible as a chance to learn and change. We discuss the importance of being able to recognize your own limitations, and learning to step aside and allow others to come in and help you. We talk about what problem you are solving with your business, and the impact of great sales, marketing, and distribution teams. We also explore how the adversity and challenge of starting a business can help to prepare you for the inevitable difficulties of growing and maintaining your business.
“To get through your crucible, you have to conquer what got you there and you have to transform and change.” - Zachary Green
This week on SmallBizChat Podcast:
- What makes a warrior a warrior
- The difference between starting a company and running a company
- Learning when to step out of your own way
- Three questions every entrepreneur should ask themselves
- Facing adversity as a small business
- The importance of sticking to your values
Get Zachary’s book here:
- Warrior Entrepreneur
Connect with Zachary Green:
- Listentozach.com
- Warrior Enterprises on Facebook
- Warrior Enterprises on Instagram
- Zachary Green on Twitter
- Zachary Green on LinkedIn
See omnystudio.com/listener for privacy information.
Laurie Barkman is the founder and CEO of SmallDotBig LLC, a strategy advisory firm for business owners to maximize the value of their company anticipating a future ownership transition. Additionally, she is a Partner with Stony Hill Advisors, an M&A firm representing companies on the buy-side or sell-side of transactions. During her 25+ year career, Laurie has created value through digital transformation at companies ranging from large enterprises to startups, including American Eagle Outfitters, Ingersoll-Rand, Topanga Partners, MediaSite, JazzHR, Burns White, and The Art Institutes. As host of the Succession Stories Podcast, Laurie curates conversations with next-generation entrepreneurs. You can find her show wherever you listen to podcasts.
Laurie has joined me to discuss the idea of business acquisitions from both the seller’s and the buyer’s perspectives. She tells us how you can identify the risks in your business that potential buyers might see and how emotions can impact the ability to sell your business. She talks about the importance of not having your business revolve around yourself but building it in such a way that it can exist independently, and the nuance between being a business owner and owning a business. We also touch on ways in which you can build an attractive business from the start, growing organically vs growing through acquisitions, and the information and factors behind getting an accurate value estimation for your business.
“If you want to build a business that one day will thrive without you, then you will set the course now.” - Laurie Barkman
This week on SmallBizChat Podcast:
- Why are some businesses seemingly unsellable?
- Where are the risks in your business?
- How to prepare for a business transition
- The best way to transition your business to your family or children
- How to keep emotion out of the selling process
- Figuring out what your business is worth
- Strategies for growing value in your business
- Common pitfalls of mergers and acquisitions
Relevant Resources:
- Succession Stories Podcast on Smalldotbig.com
Connect with Laurie Barkman:
- SmallDotBig Website
- Laurie Barkman on Linkedin
- Laurie Barkman on YouTube
- Laurie Barkman on Twitter
- SmallDotBig Facebook page
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Molly K. Gimmel is co-founder and Chief Executive Officer of Design To Delivery Inc. (D2DInc), an award-winning firm providing program and acquisition management support services to Federal government agencies. Molly has been working in the field of government contract and acquisition management since 1991. Before co-founding D2DInc in 2001, she spent eight years working in the government practices of three of the “Big Five” accounting/consulting firms. In 2021, Molly founded the Vellamo Leadership Institute to help women become more effective leaders.
In this episode, Molly shares her wisdom on how you can become a better leader for your business. She shares some examples of mindsets that can help your leadership and confidence grow, as well as the importance of having an overall mindset of learning and growth. She discusses how you can present yourself authentically without necessarily airing out all your dirty laundry. She also talks about Imposter Syndrome as it pertains to gaining new positions, how it can impact you, and the effects of both negative and positive self-talk.
“The person that you’re best equipped to help is the person that you used to be.” - Molly Gimmel
This week on SmallBizChat Podcast: Molly’s journey through the world of business The inspiration behind the creation of the Vellamo Leadership Institute How can you gain confidence in your self as a leader How Imposter Syndrome can affect you and how to overcome those effects The importance and effects of self-talk What mindsets should you pursue in order to grow as a leader How best to present your authentic self
Connect with Molly Gimmel Molly Gimmel's website Molly Gimmel on Facebook Molly Gimmel on Instagram Molly Gimmel on LinkedIn Molly's book Master your Mindset Vellamo Leadership Institute
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Sirena Moore-Thomas is a “mompreneur,” author, and business strategist. She is the CEO and Founder of The Highmark Group LLC, a management and federal contracting and consulting firm that has partnered with industry leaders, former procurement officers, and sought-after consultants to support businesses looking to provide goods and services to the federal government. Sirena is also a speaker and executive coach whose entrepreneurial proficiency has been recognized by several accolades, including Philadelphia's Top 40 Under 40 and SBA Region 3 Young Entrepreneur of the Year.She is the author of Water Walker: How to Embrace Uncertainty and Do What Seems Impossible and hosts the B.M.W. Life Podcast.
Sirena joins us today to outline how you can get federal government contracts without writing a single proposal. She differentiates between state and local government contracting and federal contracting. She defines the Simplified Acquisition Procedure (SAP) and specifies the ways the federal government buys products and services. Sirena also reveals the best government agencies to go after for contracting and underscores why going for government contracts at the federal level is a great way to expand a business.
“Go to where the money resides—and the money resides at the federal level.” - Sirena Thomas
This week on SmallBizChat Podcast: The genesis of Sirena’s entrepreneurial journey Why federal contracting is a powerful way to expand your business model Getting started with federal contracting The Simplified Acquisition Procedure and how the federal government buys contracts How to find buyers in the federal government How to find government purchase cardholders online Why federal contract vehicles are not necessary for small contractors A reasonable sales cycle or timeline for pursuing federal contracts Making the hard, frightening phone calls The best government agencies to seek out for contracting The best small business advice and old-school marketing tip Sirena has received
Resources Mentioned: sam.gov usaspending.gov iThoughts App Book: Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamworkby Dan Sullivan
Connect with Sirena Thomas: Sirena Thomas Website Mission 500k The Highmark Group LLC The B.M.W. Life Podcast Book: Water Walker: How to Embrace Uncertainty and Do What Seems Impossible Sirena Thomas on LinkedIn Sirena Thomas on Instagram Sirena Thomas on Facebook Sirena Thomas on YouTube
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Barry Moltz is an entrepreneur, business expert, and family business advisor dedicated to getting small businesses unstuck. He is the author of several small business books, including You Need To Be a Little Crazy and How to Get Unstuck. His latest work, ChangeMasters, is the winner of the 2022 International Book Award and the 2022 NIEA Book Award for the Small Business category. Barry is the Founder and former CEO of SciTech, a tech and software distribution firm that he sold in 1999. He holds a degree in Political Science from Brandeis University and received his Master of Business Administration degree from the Northwestern University Kellogg School of Management.
Barry joins us today to discuss why change is difficult for everyone and to offer advice on mastering change in life or business. He explains why he wrote Change Masters and what he hopes his readers learn from the book. He reveals the five major areas small business owners struggle with. He also shares the best business and marketing advice he’s learned through his career as an entrepreneur and underscores how you can encourage others to make a change.
“Setting an example and finding out the biggest pain other people have will motivate them to make that change.” - Barry Moltz
This week on SmallBizChat Podcast: How Barry became a business expert What Barry wants his readers to learn from his newest book, Change Masters Why it’s difficult to change and how you can train your brain to change The power of having accountability partners The best ways to encourage others to change Making changes in the customer experience The changes small business owners need to make in money management Why entrepreneurs need to understand their financial statements Becoming change masters for other people Changing our productivity for better time management
Resources Mentioned: Book: Love is the Killer App: How to Win Business and Influence Friends by Tim Sanders Zoho Sign
Connect with Barry Moltz: Barry Moltz Website Book: ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make Book: How to Get Unstuck: 25 Ways To Get Your Business Growing Again Book: You Need To Be a Little Crazy Book: Small Business Hacks: 100 Shortcuts to Success Barry Moltz on LinkedIn Barry Moltz on Instagram Barry Moltz on Facebook Barry Moltz on Twitter
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Bridget Brown is the Owner and Lead Web Developer of Pages and Post, a digital design agency based in Alabama. Bridget—a mechanical engineer by profession—served in the energy and aerospace industry before founding Pages and Post. She served as an engineer for the Southern Company and as a staff engineer and flight controller for the United Space Alliance. Bridget graduated with a Bachelor’s degree in Mechanical Engineering from the University of Mississippi and completed her Master of Business Administration at the University of Houston-Clear Lake.
Bridget joins us today to discuss her strategies for running her service-based company. She shares how she combined her technical and creative skills to build her business and divulges the tactics she uses to attract customers for Pages & Posts. She explains how the COVID-19 pandemic increased the demand for Pages & Posts’ digital marketing services. Bridget also offers advice for hiring employees at the right time and reveals how she overcame pricing challenges early in her business.
“Pricing can be tricky for a service-based business. To overcome that, I looked at my competitors and ensured I was up-to-date with them.” - Bridget Brown
This week on SmallBizChat Podcast: What inspired Bridget to start her business The services Pages & Posts offers and the ideal customers they work with The lost art of word-of-mouth marketing Developing a pricing strategy and the struggles Bridget faced in the early stages of her business The pandemic’s impact on her business The Verizon Small Business Digital Ready program Bridget’s advice for hiring employees
Resources Mentioned: The Digital Marketer Podcast Book: Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation by Jay Samit Book: Goals!: How to Get Everything You Want - Faster Than You Ever Thought Possibleby Brian Tracy
Connect with Bridget Brown: Pages & Post Pages & Posts on LinkedIn Pages & Posts on Instagram Pages & Posts on Facebook Bridget Brown on LinkedIn Email: bridget@pagesandposts.com
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Liam Martin is an entrepreneur and speaker, as well as the Co-founder and CMO of Staff.com and Time Doctor—one of the most popular time tracking and productivity software platforms for top brands. An advocate of remote working, Liam has been published in several publications, including Forbes, Inc, Mashable, TechCrunch, Wired, and others. Liam is the author of Running Remote and co-organizer of the Running Remote Conference.
Liam joins us today to discuss remote working and helping employees become more effective in remote working or hybrid working set-ups. He shares his forecast on remote working in the country. He describes asynchronous management and reveals how it helps remote teams. Liam also highlights how employers can help prevent “work from home” from turning into “live at work.”
“Today, remote work is not nice to have—it’s needed. If you don’t adapt and recognize that remote work is the future, you’ll get left behind.” - Liam Martin
This week on SmallBizChat Podcast: How Liam got started in business and where the idea of Time Doctor came from What people got wrong about remote work during the pandemic The need to manage remote workers differently What “asynchronous management” means How small businesses can benefit from having a remote workforce Liam’s advice on managing remote teams Programs and software for managing remote teams Helping remote employees onboard into your company Why 15-minute stand-up meetings aren’t effective in remote working or hybrid arrangements
Resources Mentioned: Book: Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel Podcast: Mixergy Slack Basecamp Trello Asana Jira Software
Connect with Liam Martin: Running Remote Conference com Time Doctor Book: Running Remote: Master the Lessons from the World’s Most Successful Remote-Work Pioneers Time Doctor on Facebook Time Doctor on Twitter Liam Martin on LinkedIn Liam Martin on Instagram Liam Martin on Facebook
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Stephanie Chandler is a small business influencer and the CEO of Authority Publishing, a specialist in custom book publishing for business, self-help, memoir, and other non-fiction books. Stephanie is also the Founder and CEO of the Nonfiction Authors Association—a vibrant community for writers—and the Nonfiction Writers Conference. A professionally-trained speaker, Stephanie has been featured in Entrepreneur, BusinessWeek, and Wired. She is the award-winning author of several books, including Own Your Niche and The Nonfiction Book Publishing Plan.
Stephanie joins me today to discuss why she started the Nonfiction Writers Conference and how it led to the Nonfiction Authors Association. She explains why writers should cultivate a following whether they’re going the traditional or self-publishing route. She reveals the reason she turned away from traditional publishing and enumerates her favorite book marketing secrets and strategies. Stephanie also underscores how podcasting is an effective method of marketing a book and describes why all writers should take the opportunity to speak to their audience.
“Whether you do it yourself or go to a traditional publisher, you need to cultivate an audience—a tribe of influenced people who will want to buy the book as soon as it comes out.” - Stephanie Chandler
This week on SmallBizChat Podcast: Stephanie’s background and origin story as the Book Whisperer The number one question someone should ask themself before writing a book Getting traditional book deals and the downsides of traditional publishing Self-publishing best practices Launching and marketing your book and what true self-publishing means Stephanie’s tips on writing a book Why a book is a great business card for an author Stephanie’s book marketing master courses When to start building an audience and promoting a book Her favorite book marketing strategies The best business advice Stephanie received
Resources Mentioned: Podcast: Unlocking Us with Brené Brown Podcast: Dare to Lead with Brené Brown App: Trello Book: Tribes: We Need You to Lead Us by Seth Godin
Connect with Stephanie Chandler: Stephanie Chandler Website Nonfiction Authors Association Nonfiction Writers Conference Book: The Nonfiction Book Publishing Plan: The Professional Guide to Profitable Self-Publishing Book: The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books Book: Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business Nonfiction Authors Association on LinkedIn Nonfiction Authors Association on Instagram Nonfiction Authors Association on Facebook Nonfiction Authors Association on Twitter Nonfiction Authors Association on YouTube Stephanie Chandler on LinkedIn Stephanie Chandler on Facebook Stephanie Chandler on Twitter
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Ecommerce expert, John Lawson, is the go-to authority for online selling success. He is the author of the best-selling social marketing book, Kickass Social Commerce for Entrepreneurs. He is a multi-award-winning social commerce strategist and sought-after keynote speaker who has traveled to five continents to address thousands of business leaders and entrepreneurs. John has achieved the Platinum eBay Power Seller status and was the top-rated Merchant and Small Business Influencer of the year.
John joins us today to describe how to successfully navigate the Ecommerce world as a small business. He describes Amazon’s growth during the pandemic and explains why the company will be fine in the long run despite recent losses. He offers advice for picking the right shopping platform for your online store. He also highlights why all businesses—whether they’re product- or service-based—should have a content strategy, and underscores how to price products when selling on online platforms like Amazon or eBay.
“The best advice I ever got was that you make your money when you buy your product, not when you sell your product. You have to buy right.” - John Lawson
This week on SmallBizChat Podcast: How online selling and Ecommerce have grown in 2020 and 2021 Why Amazon sales are down and why John thinks the company will be fine The power of Search Engine Optimization (SEO) in growing your business Setting up an online store or website Why every business needs a content strategy The difference between push and pull content How to price your products when selling on Ecommerce platforms
Connect with John Lawson: ColderICE Media Book: Kick Ass Social Commerce for E-preneurs: It’s About the Likes, It’s About Sales ColderICE Media on LinkedIn ColderICE Media on Facebook ColderICE Media on Twitter John Lawson on LinkedIn
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Misty Megia is a business strategist who has helped companies across various industries with marketing, corporate branding, and project management. She is also a performer, director, and choreographer in professional theater. Misty has earned many awards, including recognition as one of the Most Powerful Women in Accounting by CPA Practice Advisor and One to Watch on the Top 100 Influencers in Accounting 2020. As the CEO and Founder of Misty Megia LLC, she helps individuals with public speaking using her 20+ years of experience in corporate speaking and theater.
Today, Misty joins me to share some tips on developing a career in public speaking and what to do first if you want to use speaking as a promotional tool for your business. She explains why having a niche is essential in a professional speaking career and how to become a great speaker if you are an introvert. Misty provides tips on getting your first speaking gigs, what to charge, and when to create your demo reel. She also shares some insights on practicing before pitching yourself for a high-profile speaking event, working through fear of public speaking, and the programs she uses to help people develop their speaking skills.
“Anytime that you have an opportunity to speak, you’re building your muscle.” - Misty Megia
This week on SmallBizChat Podcast: Misty’s varied career and how she uses her experience to help people with public speaking What to do first if you want to use speaking to promote your business Why having a niche is essential for developing a career as a professional speaker How to become a great speaker as an introvert How to get your first speaking gigs and what to charge The right time to develop your demo speaker reel The best ways to practice before pitching yourself for a high profile speaking event ToastMasters and other organizations that may be helpful How to work through your anxiety about public speaking The programs that Misty has for helping people develop their speaking skills
Resources Mentioned: Small Business Association
Connect with Misty Megia: Misty Megia LLC Misty Megia on LinkedIn Misty Megia on Instagram Misty Megia on Facebook
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Donna Maria is a certified entrepreneur mentor, attorney, podcaster, and author. After working as an attorney, she launched the Indie Business Network, a coaching, mentoring, and training company serving American maker entrepreneurs. In her new role as the Lifestyle CEO, Donna mentors entrepreneurs. She trains business owners to design and build a solid business platform and create happiness and success to generate income for a lifetime.
Today, Donna shares her journey from being an attorney to becoming an entrepreneurial mentor. She details the Indie Business Network and describes the types of members it has. She reveals what it means to be a lifestyle CEO and the core values you need to consider. She provides tips on escaping the cycle of stress that owning a business can cause and creating a company that will generate income for life. Donna also describes recommended business models for recurring revenue, tips on managing remote teams, and how to engage your customers uniquely.
“You create a life that you want, and you build a business on top of that.” - Donna Maria
This week on SmallBizChat Podcast: How Donna got started on her entrepreneurial journey The Indie Business Network and the typical members involved What it means to be a Lifestyle CEO The core values of a Lifestyle CEO How to get off the hamster wheel of stress that business can become What is needed to build a company that will generate income for a lifetime Specific business models that Donna recommends for recurring income Managing a remote team and how it works for Donna’s business How to engage with your customers in a unique way
Resources Mentioned: AssistU
Connect with Donna Maria: Indie Business Network Lifestyle CEO Podcast: Indie Business Network Indie Business Network on LinkedIn Indie Business Network on Instagram Indie Business Network on Facebook Indie Business Network on Twitter Donna Maria on LinkedIn Donna Maria on Twitter
Join the Small Biz Lady University
Are you ready to start - or grow - your online business? At the Small Biz Lady University - we’ve got you covered. All of our courses are about two specific things - how to become your own boss or how to make money online.
It’s what we do!
Whether you want to learn about email marketing, sales funnels, and social media selling - or you’re just getting started with ecommerce - we have a course for you.
So, if you want to learn how to become your own boss - and do it well - join us at the Small Biz Lady University.
Visit www.smallbizladyuniversity.com to learn more and sign up.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Renée Johnson is a Senior Advisor at Public Private Strategies and was the Co-director of Reimagine Main Street. She holds a Bachelor of Arts degree in Political Science and Government and a Master of Science degree in Education from South Illinois University Carbondale, as well as a Master of Business Administration/School of Law, Marketing Management from the University of Maryland. She has been advocating for women of color in politics, policy, entrepreneurship, and leadership through her work. She does this by developing strategies that impact small businesses’ needs, focusing on capital—especially for business owners of color.
Today, Renée joins me to detail her work with the Reimagine Main Street initiative as well as the program's long-term goals. She shares information on the Back in Black Business program, how it was funded, and how it is helping women of color grow their businesses. Renée also reveals what is being done to advocate for business owners to get capital and organizations that can help.
“COVID-19 hit black women businesses across the country very very hard, and now the signs of recovery are starting to emerge; black women are starting new businesses at record rates.” - Renée Johnson
This week on SmallBizChat Podcast: The initiatives of the Reimagine Main Street Program Long-term strategies for the program What the Back in Black Business program is, and how it was funded The rise in black women-owned businesses as we emerge from the pandemic What is being done to advocate for business owners to access capital Organizations that are helping minority business owners to get capital
Resources Mentioned: CDFI App: Asana Book:48 Laws of Power by Robert Greene
Connect with Renée Johnson: Reimagine Main Street Public Private Strategies Public Private Strategies on LinkedIn Public Private Strategies on Instagram Public Private Strategies on Twitter Renée Johnson on LinkedIn
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Eric Brown is a serial entrepreneur and highly experienced urban housing developer. In 2000, he started his company, Urbane Apartments, which has developed over 16,000 market-rate apartments nationwide. He is recognized as a vanguard in the family housing industry due to his social media marketing strategies. He recently branched out to go in a new direction with Urbane Farm, a purveyor of 100 unique hot sauce brands, fish sauces, salsas, etc. Eric launched his new book, Second Act Entrepreneur, to help entrepreneurs with their business start-ups.
Today, Eric joins me to share his second act entrepreneur journey and what inspired him to write his book. He reveals some of the early lessons he learned in business and why he moved from a long career in property to his new product venture. He reveals the advantages of being a 55+ entrepreneur and some things to bear in mind when choosing this path. Eric also details how he is marketing his new business and the cyclical business trends he has noticed over the years.
“There’s a difference between doing what you’re doing and being passionate about something.” - Eric Brown
This week on SmallBizChat Podcast: What inspired Eric to write his book One of the most important lessons Eric learned from his first business Why Eric decided to switch from a 30-year property business career to his new venture The advantages of being a 55+ entrepreneur and the things you need to think about What Eric hopes to teach people with his new book How Eric is marketing and selling his new business The cyclical trends Eric has noticed in his long career in business
Resources Mentioned: Shopify Podcast: Letting Go & The Greatest Secret Book: Think and Grow Rich by Napoleon Hill
Connect with Eric Brown: Urbane Farm Book: The Second Act Entrepreneur - Red Hot Recipes for Your Business Start-Up Urbane Apartments on Instagram Urbane Apartments on Facebook Urbane Apartments on Twitter Urbane Apartments on Pinterest Eric Brown on LinkedIn
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Barbara Casey is a customer engagement and text marketing expert as well as the CEO of Mobile High 5. She holds a Bachelor of Science degree in Journalism and Advertising from the University of Kansas. She is also a graduate of Goldman Sach's 10,000 Small Business education program. Barbara has 30 years of experience in direct marketing, branding, and business development. She uses this knowledge and text marketing strategies to help small and medium-sized businesses utilize the mobile marketing revolution.
Today, Barbara joins me to discuss the rise of mobile marketing during the pandemic and how other marketing channels will see less engagement in the next few years. She reveals why text marketing is so effective and explains the right way to run a text message marketing campaign. She offers creative ways to leverage mobile marketing and outlines the process of building a text marketing list. Barbara also shares why personalization in mobile marketing messages is vital and why SMS will become the top marketing platform for small businesses.
“Mobile marketing is delivering the information that a customer is looking for at the time they're looking for it, on the device of choice, which for most of us is our phone.” - Barbara Casey
This week on SmallBizChat Podcast: How mobile marketing accelerated during the pandemic Why we will see less engagement through other types of marketing in the next few years Why text marketing is more effective than other direct marketing means The right way to do a text message marketing campaign The benefits of using a text messaging platform The difference between SMS marketing and MMS marketing Creative ways to leverage text marketing The best ways to build a text marketing list How important personalized messaging is for mobile marketing Why SMS marketing is going to become the top marketing channel
Resources Mentioned: Podcast: How I Built my Business App: HubSpot Book: Drive: The Surprising Truth About What Motivates Usby Daniel Pink
Connect with Barbara Casey: Mobile High 5 Website Mobile High 5 on Instagram Mobile High 5 on Facebook Mobile High 5 on Twitter Barbara Casey on LinkedIn Barbara Casey on Twitter
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Angel Johnson is the CEO and Founder of ICONI, a motivational activewear brand for men and women. She holds a Bachelor's degree from The Citadel and a Master's degree from the American Military University. Angel served in the United States Air Force for eight years, and it was during this time that she developed the idea for her business. She launched the ICONI leggings in 2019, and the brand has been featured in Women's Health Magazine, People Magazine, and O, The Oprah Magazine. 10% of ICONI's profits are donated to nonprofit organizations to help make a difference in the world, one legging at a time.
Today, Angel joins me to share the story of her ICONI leggings company and the moment that inspired her to start the company. She reveals some of the challenges of starting a clothing line and which sales channels she uses to sell her products. She provides information on Amazon support resources and explains why she chose to sell through their platform. Angel also discusses what made her decide to give back from the beginning of her business, the nonprofits partners she works with, and what she loves about being an entrepreneur.
“If you’re doing good in the world and good things are happening to you, make sure you don’t forget about people.” - Angel Johnson
This week on SmallBizChat Podcast: The inspiration behind the ICONI athleisure wear brand How Angel came up with the name ICONI The challenges of starting a clothing business Sales channels Angel uses to sell her leggings Support services from Amazon that helped Angel in her business Why Angel chose to list on Amazon How ICONI made it onto the Oprah’s Favorite Things list How being a veteran has affected the business Nonprofit partners that ICONI works with Why Angel wanted to give back from the start of the business What Angel loves about entrepreneurs A new product line coming from ICONI
Resources Mentioned: Amazon Black Business Accelerator Program Clothes to Kids of Denver App: Shopify Book: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
Connect with Angel Johnson: ICONI Leggings ICONI Leggings on LinkedIn ICONI Leggings on Instagram ICONI Leggings on Facebook ICONI Leggings on Twitter Angel Johnson on LinkedIn
This episode is sponsored by Amazon
Amazon knows small businesses have many options when deciding how and where to sell their products.
Amazon works hard to be the best small business partner to drive their success - like investing over $30-billion dollars in logistics, tools, and programs to foster their growth.
Because when small businesses thrive, customers benefit from the products and services they offer.
Visit www.amazon.com to learn more on how Amazon can help your small business grow.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Alfred Mai is the Founder and CEO of ASM Games, a card game company in San Francisco that aims to make tabletop games that build connections and bring people together. Alfred has a Bachelor of Arts degree in Business and Economics from the University of California, Santa Barbara. Following a career in digital marketing—specializing in mobile campaigns—Alfred started ASM Games in 2019.
Today, Alfred joins me to share his journey in creating his card game business and why he chose to start selling on Amazon instead of his own site. He reveals some of the pros and cons of selling through Amazon and explains why it’s important to do your own marketing when trading on the platform. He offers tips on driving traffic to your Amazon listing and promoting products without buying ads. Alfred also outlines the best practices for creating an Amazon listing and getting reviews from buyers.
“Amazon sellers need to be prepared for this new reality: that it will be more and more pay to play—that it will cost you to get visibility.”- Alfred Mai
This week on SmallBizChat Podcast: How Alfred started his card game business Why Alfred started selling on Amazon rather than his own website The pros and cons of selling on Amazon Why it’s important to do your own online marketing even if you are selling on Amazon How to drive traffic to your Amazon listing How to promote your products on Amazon if you are not buying ads How to create a good product listing on Amazon The best ways to get reviews on Amazon
Resources Mentioned: App: Amazon Seller Book: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
Connect with Alfred Mai: ASM Games ASM Games on Twitter Alfred Mai on LinkedIn
This episode is sponsored by Amazon
Amazon knows small businesses have many options when deciding how and where to sell their products.
Amazon works hard to be the best small business partner to drive their success - like investing over $30-billion dollars in logistics, tools, and programs to foster their growth.
Because when small businesses thrive, customers benefit from the products and services they offer.
Visit www.amazon.com to learn more on how Amazon can help your small business grow.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Carolyn Crummey is a small business advisor and digital marketing expert with over three decades of experience in starting, managing, and running a successful business. She is the owner of VirTasktic, a boutique marketing agency that provides bespoke marketing services. She helps entrepreneurs and small-to-midsize companies improve their marketing strategy, business efficiency, increase online visibility.
Today, Carolyn joins me to explore content marketing, explaining why small business owners need to focus on this type of marketing activity. She points out that many small businesses don’t optimize the opportunities available to them through content and outlines how to figure out the best content channels for your company. She differentiates video conversions from other content and reveals how much you need to invest in content marketing each month. Carolyn also shares the best blog length for conversions as well as how often you need to update your content marketing strategy.
“It’s a strategic marketing approach to focus on creating, distributing, and promoting valuable, relevant, and consistent content that's geared towards attracting your target audience.” - Carolyn Crummey
This week on SmallBizChat Podcast: What content marketing is and why it’s crucial to business owners The many opportunities small businesses miss with content marketing How to figure out the best content channels for your business Comparing video conversions to other types of content The resurgence and power of Pinterest The time and resources needed to invest in content each month The pros and cons of AI writing tools The optimal length for blog posts for SEO and conversions How often a small business should update their content strategy
Resources Mentioned: jarvis.ai anyword.com/ Plutio Podcast: Online Marketing Made Easy Book: Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan
Connect with Carolyn Crummey: VirTasktic VirTasktic on LinkedIn VirTasktic on Instagram VirTasktic on Facebook VirTasktic on Twitter Carolyn Crummey on LinkedIn Carolyn Crummey on Twitter
This episode is sponsored by Amazon
Amazon knows small businesses have many options when deciding how and where to sell their products.
Amazon works hard to be the best small business partner to drive their success - like investing over $30-billion dollars in logistics, tools, and programs to foster their growth.
Because when small businesses thrive, customers benefit from the products and services they offer.
Visit www.amazon.com to learn more on how Amazon can help your small business grow.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Lynnette Khalfani-Cox—The Money Coach—is a finance expert, author, and television and radio personality. She is an award-winning financial news journalist and former Wall Street Journal reporter for CNBC. Lynnette has been featured in many publications, including USA Post Today, The Washington Post, and The New York Times. She is a regular guest on CNN, Fox Business, and MSNBC. She is also the author of the best-selling book, Zero Debt: The Ultimate Guide to Financial Freedom, which shares her story of freeing herself from debt and turning her financial life around.
Today, Lynnette shares her journey and what led her to become The Money Coach. She clarifies the personal and business tax deadlines and identifies the most significant tax changes for this year. She reveals common mistakes people make when filing their business taxes and how to reduce your 2022 tax bill. Lynnette also explains whether you should do your own taxes, the best uses for a tax refund, and how to resolve tax issues with the IRS.
“One huge mistake is not claiming enough. Especially as business owners, we should try to take every legal deduction that we are entitled.” - Lynnette Khalfani-Cox
This week on SmallBizChat Podcast: How Lynnette became The Money Coach Clarity on personal and business tax deadlines The biggest changes in taxes for 2022 Common mistakes business owners make when filing their taxes Planning for this year to reduce your tax bill for 2022 Whether you should do your own taxes The best ways to use your tax refund What to do if you have a tax discrepancy with the IRS
Resources Mentioned: Mobile Tax App H&R Block Spruce Money Podcast: His and Her Money MileIQ Book: The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace by Peter Montoya
Connect with Lynnette Khalfani-Cox: The Money Coach Book: Zero Debt: The Ultimate Guide to Financial Freedom The Money Coach on Facebook The Money Coach on Twitter Lynnette Khalfani-Cox on LinkedIn Lynnette Khalfani-Cox on Instagram Lynnette Khalfani-Cox on Facebook Lynnette Khalfani-Cox on Twitter
This episode is sponsored by Amazon
Amazon knows small businesses have many options when deciding how and where to sell their products.
Amazon works hard to be the best small business partner to drive their success - like investing over $30-billion dollars in logistics, tools, and programs to foster their growth.
Because when small businesses thrive, customers benefit from the products and services they offer.
Visit www.amazon.com to learn more on how Amazon can help your small business grow.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Brian Ostrovsky is the Founder and CEO of Locable, a web platform that helps community organizations, businesses, and nonprofits with local marketing, collaboration, and cross-promotion. As a marketing strategist and business technologist, Brian uses his passion for technology to help build communities and promote local businesses. He holds a Bachelor of Arts degree in Business Administration and Consumer Behavior from Azusa Pacific University and a Master of Business Administration degree in Business from The Foster School of Business at the University of Washington. Brian is the author of the book, Marketing 3-4-5, which helps people understand effective marketing techniques to transform their business.
Today, Brian joins me to share the power of local marketing and how it differs from online marketing. He reveals how you can take advantage of the enormous amount of local searches made every day and common mistakes to avoid in local marketing. He details the process for improving your local SEO and outlines what you will need to invest. Brian also divulges how to proactively seek reviews for your small business and what geotargeting advertising is, as well as how to utilize it for your business.
“Reviews are this magical opportunity to get customers to talk about you in their own words.” - Brian Ostrovsky
This week on SmallBizChat Podcast: What local marketing is and how it’s different from online marketing How small businesses can take advantage of local search results Common mistakes business owners make with local marketing How to improve your local SEO and how much you need to invest Whether template websites are worth using How your small business can proactively seek reviews Geotargeting: what it is and how to use it
Resources Mentioned: Podcast: The Joe Rogan Experience Google Workspace Book: The Effective Executive: The Definitive Guide to Getting the Right Things Done by Peter Drucker
Connect with Brian Ostrovsky: Locable Book: Marketing 3-4-5: The Business Owner’s Guide to Effective Local Marketing in 15-Minutes or Less Locable on LinkedIn Locable on Facebook Locable on Twitter Brian Ostrovsky on LinkedIn Brian Ostrovsky on Instagram Brian Ostrovsky on Twitter
This episode is sponsored by Amazon
Amazon knows small businesses have many options when deciding how and where to sell their products.
Amazon works hard to be the best small business partner to drive their success - like investing over $30-billion dollars in logistics, tools, and programs to foster their growth.
Because when small businesses thrive, customers benefit from the products and services they offer.
Visit www.amazon.com to learn more on how Amazon can help your small business grow.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Michelle Rosenthal is a keynote speaker, author, and mental health advocate as well as the Trauma/PTSD Recovery Specialist and Program Designer at My Trauma Coach. She has written various books on trauma and recovery and is an award-winning PTSD blogger. She is a certified professional coach, board-certified hypnotist, and the Master Practitioner of NLP. As a survivor of childhood trauma, Michelle uses her healing journey to help others overcome the pain of the past.
Today, Michelle explores the pressures of running a business and how chronic stress affects the mind and body. She reveals how to identify your stress triggers and divulges what you can do to reduce stress in your life. She explains how mindfulness can help keep stress at bay and offers small things you can do to be mindful during your busy day. She also shares how self-care and disconnecting from work during your downtime will help you effectively manage stress.
“You are the most important thing in this business; it doesn’t happen if you’re not okay.” - Michelle Rosenthal
This week on SmallBizChat Podcast: The stresses of building and running a business How chronic stress affects your mind and body How to identify your stress triggers How to eliminate or reduce stress How mindfulness can help keep stress at bay The role of self-care in managing stress Why you need to unplug during your downtime
Resources Mentioned: Podcast: Duct Tape Marketing with John Jantsch Voxer Book: The Success Principles: How to Get From Where You Are to Where You Want to Be by Jack Canfield and Janet Switzer
Connect with Michelle Rosenthal: My Trauma Coach Website Book: Before the World Intruded: Conquering the Past and Creating the Future Book: Your Life After Trauma: Powerful Practices to Reclaim Your Identity Book: Heal Your PTSD: Dynamic Strategies that Work My Trauma Coach on LinkedIn My Trauma Coach on Twitter Michelle Rosenthal on LinkedIn Michelle Rosenthal on Instagram Michelle Rosenthal on Facebook
This episode is sponsored by Amazon
Amazon knows small businesses have many options when deciding how and where to sell their products.
Amazon works hard to be the best small business partner to drive their success - like investing over $30-billion dollars in logistics, tools, and programs to foster their growth.
Because when small businesses thrive, customers benefit from the products and services they offer.
Visit www.amazon.com to learn more on how Amazon can help your small business grow.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
If you have spent time anywhere on the internet, you will undoubtedly have noticed the power TikTok has regarding social media influencers. Many people today seek their moment in the spotlight, with viral success resulting in mass viewership. You may be wondering how to create a viral post and whether it’s a good way of getting traction for your business. Have you considered leveraging TikTok to attract leads for your company?
Today, I demystify TikTok for business and share some misconceptions about the platform. I explore why short-form video is becoming an increasingly helpful marketing tool and how you can contribute to the TikTok university movement. I reveal the benefits of video content that have been evident in my business and tips on creating TikTok content. I also explain why engagement is more important than going viral and outline how you can create content for use across various social media platforms.
“Are there some micro-lessons that you can create that would be of value to a target audience that you could find on TikTok?” - Melinda Emerson
This week on SmallBizChat Podcast: My misconceptions about TikTok Why short-form video is an effective marketing tool The TikTok university concept The benefits of video content for my business Tips for creating TikTok content Why engagement is more critical than going viral How to create content you can repurpose for use on other platforms
This episode is sponsored by Amazon
Amazon knows small businesses have many options when deciding how and where to sell their products.
Amazon works hard to be the best small business partner to drive their success - like investing over $30-billion dollars in logistics, tools, and programs to foster their growth.
Because when small businesses thrive, customers benefit from the products and services they offer.
Visit www.amazon.com to learn more on how Amazon can help your small business grow.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Liz J. Simpson is a speaker and consultant, as well as the Founder of Stimulyst, an authority in thought leadership providing corporate training and private workshops to companies that want to increase visibility and win more business in the digital age. Liz empowers women experts and consultants to land six-figure corporate clients through The Big Money Movement and is among LinkedIn’s Top 15 Sales Influencers. She is a digital enthusiast and conducts workshops using her thought-driven methodology rooted in authority positioning and high-value relationship building.
Today, Liz shares her expertise on leveraging LinkedIn and why it’s an underutilized sales tool. She reveals the top three things to do to get in front of buyers on the platform as well as how to optimize your LinkedIn profile. She explains why publishing content on LinkedIn is vital and whether a premium account is worthwhile. She also provides tips on LinkedIn connection etiquette and common mistakes to avoid.
“So often we are spending so much money trying to position ourselves where our buyers are when there’s this free platform that the top 10% of performers are already leveraging.” - Liz J. Simpson
This week on SmallBizChat Podcast: What inspired Liz to start The Big Money Movement Why LinkedIn is underutilized as a sales tool Top three things to do to position yourself in front of buyers on LinkedIn How to optimize your LinkedIn profile Why publishing content on LinkedIn is essential Comparing free and premium accounts on LinkedIn LinkedIn connection etiquette Common mistakes people make on LinkedIn How to use marketing assistance on LinkedIn
Resources Mentioned: LinkedIn Slack Book: Scaling Up by Verne Harnish Book: Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firmby Verne Harnish
Connect with Liz J. Simpson: Stimulyst Website Stimulyst on LinkedIn The Big Money Movement Liz J. Simpson on LinkedIn Liz J. Simpson on Instagram Liz J. Simpson on Facebook
This episode is sponsored by Amazon
Amazon knows small businesses have many options when deciding how and where to sell their products.
Amazon works hard to be the best small business partner to drive their success - like investing over $30-billion dollars in logistics, tools, and programs to foster their growth.
Because when small businesses thrive, customers benefit from the products and services they offer.
Visit www.amazon.com to learn more on how Amazon can help your small business grow.
Join the Small Biz Lady University
Are you ready to start - or grow - your online business? At the Small Biz Lady University - we’ve got you covered. All of our courses are about two specific things - how to become your own boss or how to make money online.
It’s what we do!
Whether you want to learn about email marketing, sales funnels, and social media selling - or you’re just getting started with ecommerce - we have a course for you.
So, if you want to learn how to become your own boss - and do it well - join us at the Small Biz Lady University.
Visit www.smallbizladyuniversity.com to learn more and sign up.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Stop living in the macro and move your business into the micro. Think about the mini actions you need to accomplish every week for your business to thrive. What are those micro-tasks that will help you achieve your company’s financial goals? This is the mindset that will help you see results.
Today, I explore how you can achieve your life and business goals and why breaking them down into smaller steps is essential. I differentiate profit from revenue and identify which one you need to focus on as a small business owner. I share how you can reframe your processes to help you with marketing and why a vision board is a valuable business tool. I also describe the different vision boards you can create and explain why we use them to achieve our goals and targets.
“Put together a vision board, design your dream life, and then you can go live your dream life as an entrepreneur.”- Melinda Emerson
This week on SmallBizChat Podcast: Why you need to break down your goals into smaller steps Profit versus revenue and what you need to focus on How reframing what you do will help your marketing focus Why vision boards are helpful for your business Different types of vision boards
Resources Mentioned: Canva
This episode is sponsored by Amazon
Amazon knows small businesses have many options when deciding how and where to sell their products.
Amazon works hard to be the best small business partner to drive their success - like investing over $30-billion dollars in logistics, tools, and programs to foster their growth.
Because when small businesses thrive, customers benefit from the products and services they offer.
Visit www.amazon.com to learn more on how Amazon can help your small business grow.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Kirsten Franklin is an author and speaker as well as the Founder, CEO, and Chief Transformation Coach of CS Thrive. She has helped over 1000 individuals and small business owners change their lives using her MVP method (Mindset, Vibrations, Processes) and has spent 16 years studying mindset, positive psychology, and neuroscience. Kirsten has a Juris Doctorate from St John's University of Law and is featured on NBC, CBS, and Fox. She is the host of the Girl on Fire Podcast and writes for Mind-Flux, a publication she created on Medium.com.
Today, Kirsten shares the inspiration behind her transition from working in the legal field to becoming a business transformation coach. She reveals how your mindset impacts business success and the difference between a fixed and growth mindset. She outlines how to recognize issues with your mindset and why reflection is essential for building a healthy one. She also offers some helpful power words you can use to fix your mindset and explains how to reframe failures to have a positive impact on your mind.
“If you are looking for business success, it’s really about the language in your head.” - Kirsten Franklin
This week on SmallBizChat Podcast: What made Kirsten transition from lawyer to business coach How your mindset affects your business success The difference between a growth mindset and a fixed mindset How being able to reflect is vital to maintaining a healthy mindset How you can recognize your mindset issues Power words you can use to help fix your mindset How you can reframe failures to boost your mindset
Resources Mentioned: HubSpot Podcast: Life on Fire Book: Deal Terms by Alex Wilmerding
Connect with Kirsten Franklin: CS Thrive Kirsten Franklin Website Podcast: Girl on Fire CS Thrive on LinkedIn CS Thrive on Twitter Kirsten Franklin on LinkedIn
This episode is sponsored by Amazon
Amazon knows small businesses have many options when deciding how and where to sell their products.
Amazon works hard to be the best small business partner to drive their success - like investing over $30-billion dollars in logistics, tools, and programs to foster their growth.
Because when small businesses thrive, customers benefit from the products and services they offer.
Visit www.amazon.com to learn more on how Amazon can help your small business grow.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Ramon Ray is an entrepreneur, keynote speaker, and best-selling author. He is the Founder of Smart Hustle Media, an organization that inspires and educates small business owners. His team works with entrepreneurs to start and grow their businesses while contributing to their communities. Ramon holds a Bachelor of Science degree and a Bachelor of Arts degree in Marketing from the New York Institute of Technology and has written several books, including The Celebrity CEO: How Entrepreneurs Can Thrive by Building Community and a Strong Personal Brand and Grow Your Solo.
Today, Ramon explores the driving force behind the boom in people starting their own businesses and why being a solopreneur is becoming more popular. He reveals the inspiration behind his new book, Grow Your Solo, and tips on growing a solo business. He shares steps to make your solo business a million-dollar company and the financing you need to scale your company. He also explains how to build a solopreneurship for sale and many peoples’ top mistakes when scaling a business.
“Raise your head. It’s a real business; it just happens to be a solo business.” - Ramon Ray
This week on SmallBizChat Podcast: What is driving so many people to start their own business Why being a solopreneur has become popular The inspiration behind Grow Your Solo Tips for growing a solo business How vital branding is when scaling a small business Steps to build a million-dollar solo business Financing to scale your business Building a solopreneur business you can sell in the future Top mistakes people make when trying to scale their business How to manage your time effectively
Resources Mentioned: UpWork Etsy Agora Pulse Podcast: EntreLeadership with Dave Ramsay Book: The Million-Dollar, One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want. by Elaine Pofeldt Book: Small Giants: Companies That Choose to be Great Instead of Big by Bo Burlingham Book: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
Connect with Ramon Ray: Ramon Ray Website Smart Hustle Media Book:The Celebrity CEO: How Entrepreneurs Can Thrive by Building Community and a Strong Personal Brand Book:Grow Your Solo Smart Hustle Media on LinkedIn Smart Hustle Media on Facebook Smart Hustle Media on Twitter Ramon Ray on LinkedIn Ramon Ray on Facebook Ramon Ray on Twitter
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Julie Hansen is a virtual keynote speaker, author, actor, and sales presentation expert. With over 20 years of experience as a sales leader, she has worked in various competitive industries such as technology and real estate. As a professional actor, she has worked in plays, commercials, and television shows. Julie is the author of several sales books, including her latest title, Look Me In The Eye: Using Video to Build Relationships with Customers, Partners, and Teams. She conducts workshops using acting and improvisational techniques to help sellers gain new skills and behaviors to improve their on-camera and video presentation skills.
Today, Julie discusses why video content is essential to your marketing strategy and why long-form and short-form videos are equally important. She reveals the different ways to tackle videos depending on the platform you are sharing them on and the challenges of building relationships with videos. She also shares how you can improve your video presence and gain confidence on camera, as well as the equipment you need to create the best video content.
“It’s about taking all of that energy that you are able to convey with your entire being when you are in front of somebody, and compacting it into this space.” - Julie Hansen
This week on SmallBizChat Podcast: How vital video marketing is for any business Why short-form content is as essential as long-form video The different video styles you need to use based on the target platform The challenges of building relationships using video What you can do to improve your video presence How to gain confidence on camera Using embedded videos in sales emails to get higher open rates The equipment you need to create the best video content The pros and cons of teleprompters
Resources Mentioned: www.veed.io/ Book: Pick Up the Damn Phone! How People, Not Technology, Seal the Deal by Joanne Black Book: The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller
Connect with Julie Hansen: Julie Hansen’s Website Book: Look Me In The Eye: Using Video to Build Relationships with Customers, Partners, and Teams Julie Hansen on LinkedIn Julie Hansen on Twitter Julie Hansen on YouTube
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
John Jantsch is a marketing consultant, speaker, and the author of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide as well as his latest book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. John is the Founder of the Duct Tape Marketing Consulting Network, which trains and licenses independent consultants and agencies to use his marketing method. The business works with small business owners to help them gain clarity, confidence, and customers with proven marketing strategies and tactics.
Today, John provides insight on small business marketing and why marketing isn’t solely an online activity. He reveals the five steps for consistent business growth and the method of attracting ideal clients. He explains why thinking of customers as members is an excellent way of improving your business interactions. John also outlines how to build a marketing engine and position yourself to scale with your customers.
“Start simple, master one channel, and then add another one, don’t try to do it all.” - John Jantsch
This week on SmallBizChat Podcast: Why marketing doesn’t have to be strictly online The five steps for consistent business growth detailed in John’s new book How to attract your ideal customer Why thinking of your customers as members helps your business The real point of marketing Why business growth can come from tough times as well as good times How any business can build a marketing engine How to position yourself to scale with your customers
Resources Mentioned: Slack Book: The Practice of Management by Peter Drucker
Connect with John Jantsch: The Ultimate Marketing Engine Duct Tape Marketing Book: Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide Book: The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth Duct Tape Marketing on LinkedIn Duct Tape Marketing on Instagram Duct Tape Marketing on Facebook John Jantsch on LinkedIn John Jantsch on Instagram John Jantsch on Facebook John Jantsch on Twitter
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Kedma Ough is a small business superhero, keynote speaker, bestselling author, and business funding expert. After rebuilding her credit score from 420 to 820 through obscured grants and free resources, she now applies her knowledge to help others. Kedma has helped thousands of businesses and entrepreneurs find business funding and level up their dream. In 2019, she published her book, Target Funding, as a guide to help others find resources and funds to build their small business ideas.
Today, Kedma shares tips on finding business funding if your credit score is low and the discrepancies in funding for minorities and female entrepreneurs. She reveals the benefits of target funding and debt management strategies for businesses. She provides frameworks for better cash flow management and divulges the best places to apply for business funding. She also identifies common financial mistakes business owners make and points to the business grant everyone should apply for now.
“If you want to play the game right, stop thinking about one asset and think of twelve.” - Kedma Ough
This week on SmallBizChat Podcast: Where to find business financial support if your credit score is low The discrepancies for women and minorities looking for business funding The benefits of target funding Strategies for debt management Where to apply for business funding How to get better at cash flow management The biggest financial mistakes many business owners make The number one grant that Kedma recommends
Resources Mentioned: Individual Development Account My Fitness Pal Book: Four Hour Work Week by Tim Ferris
Connect with Kedma Ough: Kedma Ough Website Book: Target Funding: A Proven System to Get the Money and Resources You Need to Start or Grow Your Business Kedma Ough on LinkedIn Kedma Ough on Instagram Kedma Ough on Facebook Kedma Ough on Twitter
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Pamela Slim is a small business coach, author, and speaker. In her early career, Pamela worked for Barclays Global Investors as the Director of Training and Development. She then went on to work as a consultant for companies such as Cisco Systems, Chevron, and HP to create training programs. In 2005, she shifted her focus to the startup business market and helped thousands of new businesses launch. In 2016, she started the K’é Main Street Learning Lab, a community-based think tank for local business acceleration. Pamela has written various business books, including Escape from Cubicle Nation and the recently published The Widest Net.
In today’s episode, Pamela provides insight on why small businesses find customer acquisition and retention challenging. She shares tips on clarifying your marketing message and identifying the customers you may not have realized are right in front of you. Pamela explains why identifying your business value is essential before targeting potential customers and why building a collaborative—not competitive—small business ecosystem is more effective for growing your business. Pamela also details how to focus on the best places for your marketing and get the attention of influencers for your business.
“If you want to connect with people who may have a bigger platform than you and more visibility, you need to make sure your body of work is excellent.” - Pamela Slim
This week on SmallBizChat Podcast: Why growing a customer base and customer retention is a challenge for business owners How to clarify your business marketing message How business owners can find the customers that are right in front of them Why it’s essential to identify your values before targeting customers Why a collaborative ecosystem is an effective way of scaling your business How to determine the best places to focus your marketing efforts Lessons main streets can take from entrepreneurs for supporting small businesses How you can get the attention of top influencers
Resources Mentioned: TikTok Book: The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anythingby Guy Kawasaki
Connect with Pamela Slim: Pamela Slim’s Website Book: Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur Book: Body of Work: Finding the Thread That Ties Your Story Together Book: The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You Pamela Slim on LinkedIn Pamela Slim on Facebook Pamela Slim on Twitter
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
The fourth quarter of the business year is a great time to reflect and plan. Looking back on the past year, what were your wins? Whether you achieved some lofty goal or simply kept going through these challenging times, it’s important to celebrate the big successes and the small ones. It’s also time to start planning what’s next. You can easily get caught up in the day-to-day running of your business, but you also need to apply some thought to tomorrow and what you need to put in place for success in 2022.
Today, I share why now is the best time to reflect on your business year and start planning for 2022. I reveal what I do during this time to increase success for the year and investments you can make to reduce your tax liability. I explain why it’s vital to acknowledge your team’s contributions and ways to do that. I also outline how to develop your business plan for 2022 and the things you can evaluate in your business to make the next financial year more profitable.
“Celebrate your wins; celebrate with your team; celebrate the fact that you’re still here.”- Melinda Emerson
This week on SmallBizChat Podcast: Why now is a great time to reflect on the past year and plan for 2022 How I use the final quarter to increase success for the year Investments to consider now to reduce your tax liability Acknowledging your team's contribution to the success of your business Why you need to reflect on the achievements in your business How you can develop your 2022 business vision Evaluating the expenditures in your business
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Sheila Brown is a lawyer, speaker, personal strategic planner, and divine health coach. She is on a mission to change common misconceptions about soul food and encourage people to embrace the vegan lifestyle. After confronting her issues with food and spirituality, she found ways to address anxiety and problems in her life and does the same for others through her coaching. Sheila helps clients with weight loss struggles and triumphs by identifying and addressing concerns around food and their bodies.
Sheila joins me today to share the pivotal moment that inspired her to change her lifestyle and embark on a career in health and wellness. She reveals how spirituality was an essential part of the changes and recalls how confronting her issues with food helped her recognize other problem areas in her life. She explains the lessons she learned about weight loss and how ideas about an ideal weight can change along with that journey. Sheila also illustrates why diets do not apply to everyone as well as how she works with clients to help them stick to the healthy changes they make in their lives.
“If you think about what it is you are trying to accomplish with food and with your body and how that aligns with fulfilling your purpose in life, everything else falls into line.” - Sheila Brown
This week on SmallBizChat Podcast: What sparked an interest in the health and wellness industry for Sheila How spirituality played a part in helping Sheila change her lifestyle and eating habits How confronting issues with food helped Sheila recognize other problems in her life The lessons Sheila learned about ideal weight and how that changes along a weight loss journey Why “one size fits all” doesn’t work all the time when it comes to diet How Sheila keep things interesting for her clients to help them stick to healthy changes
Resources Mentioned: Podcast: The Christian Entrepreneurs Podcast Book: The Complete Executor's Guidebook by Benjamin Berkley Calendly
Connect with Sheila Brown: Sheila Brown Website Book:Sometimes Raw, Sometimes Cooked, Always Divinely Prepared Sheila Brown on Instagram Sheila Brown on Facebook
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Andy Seeley is a master in sales and digital marketing and the CEO and Co-Founder of Creatively Disruptive, a team of e-commerce superheroes working with clients to supercharge online sales. Originally from New Zealand, Andy moved to the US and honed his skills through various sales and marketing roles. He and his team specialize in helping small business owners get a return from their online presence, including their website and social media channels.
Today, Andy shares his journey into marketing and helping small business owners maximize their online presence. He reveals the changes online marketing has gone through over the years and how that has affected the digital pivot business owners have found themselves needing to make. He provides tips on improving your website conversion and prioritizing the different types of digital marketing for maximum effect. Andy also explains why short-term video content is becoming more important and why having online ads is part of an effective digital marketing strategy.
“Think about your niche; think about who the audience is.” - Andy Seeley
This week on SmallBizChat Podcast: How Andy became a sales and marketing guru How changes in online marketing have impacted the digital pivot for small businesses The changes B2B companies have seen in client acquisition channels How to make your website into a conversion machine The importance of different types of marketing and how to prioritize them Why short-form video content is becoming more popular Why online ads are an essential part of your marketing strategy
Resources Mentioned: Podcast: The Joe Rogan Experience Whatagraph
Connect with Andy Seeley: Creatively Disruptive Creatively Disruptive on LinkedIn Creatively Disruptive on Instagram Creatively Disruptive on Facebook Andy Seeley on LinkedIn Andy Seeley on Twitter
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Dorie Clark is a strategy consultant, keynote speaker, leadership expert, and executive coach. She teaches for various institutions, including Duke University’s Fuqua School of Business, IE Business School (Spain), HEC-Paris, and North Carolina’s Kenan-Flagler School of Business. She has received many accolades, including being named one of the Top 50 Business Thinkers in the World by Thinkers50 and one of the Top 10 Communication Professionals in the World by World Gurus. Dorie regularly contributes to top business publications and has written numerous books, including Entrepreneurial You and The Long Game.
Today, Dorie joins me to recount her journey to becoming a prominent business expert and divulge her strategies for maximizing time. She reveals why being busy is often confused with being important and why she wrote her latest book about long-term thinking. She explains why long-term thinking can be difficult in today’s short-term world and why saying “no” can be beneficial. Doris also shares what a life portfolio is, how career waves apply to business, and the “distance to empty” concept.
“The truth is things do take longer than we want, but the best things are worth working toward.” - Dorie Clark
This week on SmallBizChat Podcast: Dorie’s journey to becoming a leadership expert Why many people confuse being busy with being important Strategies Dorie uses to maximize her time Why Dorie wrote her new book on being a long-term thinker in a short-term world Why it can be challenging to apply long-term thinking How saying “no” to seemingly good opportunities can be advantageous When Dorie realized she couldn’t say “yes” to everything What a life portfolio is and why everyone needs one Career waves and how they apply to your business The “distance to empty” concept
Resources Mentioned: The Long Game Self Assessment Podcast: The Marketing Secrets Show Book: Influence: The Psychology of Persuasion by Robert Cialdini TurboScan
Connect with Dorie Clark: Dorie Clark’s Website Book: The Long Game: How to be a Long-Term Thinker in a Short-Term World Book: Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive Dorie Clark on LinkedIn Dorie Clark on Instagram Dorie Clark on Facebook Dorie Clark on Twitter
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Mike Michalowicz is an author, speaker, and the founder of Profit First Professionals. He works with small business owners and financial professionals to help them differentiate themselves in the market and attract more customers. Mike has written many business books, including Profit First, The Toilet Paper Entrepreneur, and The Pumpkin Plan. His latest book, Get Different, lays out a simple system for creating marketing strategies that get noticed and get results.
John Lawson is a best-selling author and the CEO of ColderICE Media, helping small businesses with online sales and marketing. He has sold millions of dollars of e-commerce merchandise, reaching the status of a top-rated Amazon Merchant, Platinum eBay PowerSeller, and Small Business Influencer of the Year. John is a regular speaker on e-commerce and social media marketing and is recognized as one of The 50 Most Influential People in SMB Marketing.
In today’s episode, Mike and John share their extensive expertise in marketing and e-commerce. They share why the pandemic has caused a small boom in business startups and why chasing the latest social media trends is ineffective. They reveal how to identify and connect to the perfect client and the critical decisions to make for marketing. Mike also shares the three crucial elements of effective marketing, and John reveals the common mistakes people make regarding their selling platform advertising.
“‘Different’ gets noticed. Don’t be better, because the customer won’t see that—pursue ‘different.’” - Mike Michalowicz
This week on SmallBizChat Podcast: Why the pandemic is causing an entrepreneurship boom Why chasing the latest social media trends doesn’t work How marketing communications have changed due to the pandemic How e-commerce will increase in the future How to gather the vital information needed to connect to your ideal customer The critical decisions to make for your business at each stage of marketing Selling on your website versus selling on a marketplace Questioning the necessity of buying ads to sell online How to evaluate your marketing ideas The three critical elements of effective marketing How to know when an advert has run its course Common mistakes people make with their marketing on selling platforms
Resources Mentioned: Shopify Book:The E-Myth: Why Most Businesses Don't Work and What to Do About Itby Michael Gerber
Connect with Mike Michalowicz: Mike Michalowicz’s Website Podcast: Entrepreneurship Elevated Book: Get Different: Marketing That Can't Be Ignored! Mike Michalowicz on LinkedIn Mike Michalowicz on Instagram Mike Michalowicz on Facebook Mike Michalowicz on Twitter
Connect with John Lawson: John Lawson’s Website Book: Kick Ass Social Commerce for E-Preneurs: It's Not About Likes—It's About Sales John Lawson on LinkedIn John Lawson on Facebook John Lawson on Twitter
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Rick Shant Koletavitoglu is the Founder and CEO of 150birds, an omnichannel marketing platform assisting small businesses through tailored strategies. Rick founded CreatorDen, which became a leading marketing program working with brands such as Netflix, Wella, Pantene, and Procter & Gamble. While working as a freelance marketing consultant in Silicon Valley, Rick spotted a gap in the market for recruiting and managing specialists through marketplaces. This led him to create 150birds. Now, he works with small companies to develop strategies and curate a custom “flock” of freelance experts for each business.
Today, Rick recounts his emergence in the marketing industry and shares his belief that marketing is broken today. He reveals the most effective marketing strategies in the coming years and the top reasons marketing activities fail for small businesses. He explains why marketing tools are essential and how the gig economy has changed the marketing landscape. Rick also discloses what the knowledge economy is and how the customer journey map has changed.
“This next decade is all about the knowledge economy coming online.” - Rick Shant Koletavitoglu
This week on SmallBizChat Podcast: How Rick started in the marketing business Why Rick believes marketing is broken today What the most effective marketing approach will be in the coming years The top reasons marketing efforts fail for small businesses Why marketing tools are essential for small business owners How the gig entrepreneur industry has changed small business marketing What the knowledge economy is and how it will increase over the next decade How the customer journey map has changed over the years Why Rick called his business 150birds and what they do
Resources Mentioned: Upstream Book: What You do is Who You Are By Ben Horowitz
Connect with Rick Shant Koletavitoglu: 150birds 150birds on LinkedIn 150birds on Instagram 150birds on Facebook 150birds on Twitter Rick Shant Koletavitoglu on LinkedIn Rick Shant Koletavitoglu on Twitter
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Joseph McClendon III is a doctor of neuropsychology and an ultimate performance specialist. He taught at the University of California, Los Angeles for seven years and has lectured at Harvard University and many Fortune 500 companies in the US and around the world. Joseph has been working with best-selling author, Tony Robbins, since 1986 and has delivered hundreds of coaching sessions, seminars, and workshops. He has presented to over 3 million people worldwide and is an expert at helping people overcome fears and challenges that hinder their progress.
Today, Joseph shares his journey to becoming the most sought after ultimate performance coach in the world. He reveals why many people struggle with productivity and performance and how you can control your inner voice. He shares the teaching methods he uses to help people overcome fears and elevate their performance. Joseph also reveals what Neuro Encoding is, the most common things he helps business owners with, and the best way to lead people.
“It is not the world that is our challenge; most of the time, it is us.” - Joseph McClendon III
This week on SmallBizChat Podcast: How Joseph became the most sought after ultimate performance specialist in the world Why people struggle with performance and productivity How to control your inner dialogue in a way that is beneficial to you The “Tell, Show, Try, Do” teaching method that Joseph uses What Neuro Encoding is and how Joseph applies it to help his clients The difference between being a therapist and a business coach The most common topics Joseph discusses with business owners What leadership is and how to lead people in the best way
Resources Mentioned: Book: Think and Grow Rich By Napoleon Hill Book: Outwitting the DevilBy Napoleon Hill Podcast: The Midnight Miracle
Connect with Joseph McClendon III: Joseph McClendon III Website Joseph McClendon III on LinkedIn Joseph McClendon III on Instagram Joseph McClendon III on Facebook
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Kayla Fioravanti is an award-winning author, aromatherapist, and leading expert in the natural cosmetics industry with over 20 years of experience as a cosmetic formulator. Inspired by her deep passion for aromatherapy and natural personal care products, she co-founded Essential Wholesale in 1998—starting in her kitchen and growing into a multi-million dollar business. Since 2017, Kayla has been working as the researcher and formulator of all things pertaining to hemp for Ology Essentials, producing high-quality CBD and natural skincare products.
Today, Kayla shares what led her to work in the natural cosmetic industry, what CBD is, and its benefits. She reveals why she chose to produce CBD products and what to know when selecting CBD products for yourself. She shares insights into starting a CBD business, including banking and advertising restrictions. Kayla also shares the common mistakes people make when starting in the industry and why you should consider starting a CBD business.
“Test the waters—if you’ve already got a brand, put one product out and see how that goes.” - Kayla Fioravanti
This week on SmallBizChat Podcast: How Kayla started in the natural cosmetic industry What CBD is, and how it benefits people Why Kayla chose to offer CBD products What to be aware of when buying CBD products What to know if you are looking to build a line of CBD products to sell The challenges with banking with a CBD business Social media and advertising restrictions associated with CBD Common mistakes people make when starting in the CBD industry Why you should consider starting a CBD business How Kayla manages running a family business
Resources Mentioned: Paypal Square Book: Good to Greatby Jim Collins
Connect with Kayla Fioravanti: Ology Essentials Ology Essentials on Facebook Ology Essentials on Instagram Ology Essentials on Twitter Kayla Fioravanti’s Website Kayla Fioravanti on LinkedIn Kayla Fioravanti on Facebook Kayla Fioravanti on Twitter
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
The pandemic has been tough on everyone, especially small businesses. So many companies are struggling to reinvent themselves and handle the digital pivot that is essential in this new normal. My book, Become Your Own Boss in 12 Months, has helped countless people startup or scale their businesses. Since its launch, the business landscape has shifted so much, so I have expanded and revised my book to help you navigate these uncertain times. The new chapters and updates on existing information provide you with everything you need to compete and outshine the competition online.
In today’s episode, I share why I am choosing to release a revised edition of my book and how it’s different from previous editions. I reveal why I have overhauled the marketing and sales information and how marketing has changed over the years. I discuss the new chapters in the latest edition and why a sales system chapter was included. I also reveal a special VIP bonus and why the book is helpful for startups and established businesses.
“It’s more important for you to keep a customer than it is for you to go out and get a new one.” - Melinda Emerson
This week on SmallBizChat Podcast: Why I am releasing a revised edition of my book The previous editions of my book Why I overhauled the sales and marketing information in the book How marketing has changed over the years Why existing customers are an essential part of your marketing strategy The new chapters I have added into the latest edition of my book Why I wanted to add a sales system chapter into the newest edition The special VIP Bonus How my book is helpful to both startups and established businesses
Resources Mentioned: Ruby Become Your Own Boss Book Website Book: Get Different by Mike Michalowicz
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Dawn Brolin, CPA, CFE, is the Founder of Team Brolin and CEO of Powerful Accounting Inc, a nationally recognized accounting firm based in Connecticut. Dawn's personal entrepreneurial experiences and extensive accounting knowledge help her clients with business growth through effective financial management, fraud mitigation, and comprehensive business continuity strategies. She was named '2020 Top Niche Practice ProAdvisor: Forensics' and one of the Top 100 Most Influential People in Accounting in 2018, 2019, and 2020. Dawn's new book, The Designated Motivator, provides practical advice for engaging others and reaching your full potential in business and life.
Today, Dawn joins me to share her motivation for starting her accounting business and how she has become an influencer in the accounting industry. She shares the inspiration behind her new book and how leadership can naturally bring out your inner motivator. She highlights the difference between being a motivator and a stern leader and why having a bit of both can make you successful. Dawn also explains what the motivation movement is and why business owners need a designated motivator.
“If you can have that transformative effect in a person, you can change the world one person at a time.” - Dawn Brolin
This week on SmallBizChat Podcast: What motivated Dawn to start her accounting business How Dawn became an influencer in the accounting industry The inspiration behind Dawn’s new book, The Designated Motivator How being a leader can naturally unlock your inner motivator Differentiating between being a motivator vs. being a tough leader What the motivation movement is and how it applies to all types of business How Dawn stays positive and motivated Why business owners need a designated motivator now more than ever
Resources Mentioned: QuickBooks Book: Profit First by Mike Michalowicz
Connect with Dawn Brolin: Dawn Brolin’s Website Book: The Designated Motivator Podcast: The Designated Motivator Dawn Brolin on LinkedIn Dawn Brolin on Instagram Dawn Brolin on Facebook Dawn Brolin on Twitter
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Sonia Dumas is a finance expert, cryptocurrency educator, and Founder of Curio Haus. She works as a Transformational Consultant focusing on helping business leaders build an income, increase their influence and expand their lifestyle. Sonia works with her clients on everything from how to have payday conversations to growing their wealth. She is a frequent guest on financial and business podcasts, where she shares her expertise on small business lead generation and using cryptocurrencies to build wealth and change the way we do business.
Today, Sonia highlights the importance of cryptocurrency for business owners and how you can get started in crypto trading. She explores how mass adoption changes the cryptocurrency market and shares a few tips and tricks for buying and selling cryptocurrency. Sonia shares some of the most common cryptocurrency investment strategies and how you can avoid getting scammed. We also discuss how the IRS treats crypto assets, discuss crypto automation tools, and explain what Crypto ETFs are and what they do.
“Cryptocurrency is changing commerce. It’s changing payments, it’s changing investments, it’s really changing the way we do life.” - Sonia Dumas
This week on SmallBizChat Podcast: What is cryptocurrency and why business owners need to know about it How Sonia got into cryptocurrency How to get started in cryptocurrency Rules for buying and selling cryptocurrency How mass adoption is changing cryptocurrencies Crypto investing strategies How to avoid scams with cryptocurrency How the IRS treats crypto What are Crypto ETFs Advice for getting started with cryptocurrency Crypto portfolio automation tools
Resources Mentioned: The Digital Currency Guy The Case for Bitcoin Book: The Psychology of Moneyby Morgan Housel Binance Coinbase Gemini Fidelity Bitwise Grayscale Celsius Network Blockfi Zerion The Crypto App The Investors Podcast Telegram Book: How Rich People Thinkby Steve Siebold
Connect with Sonia Dumas: Curio Haus Website Sonia Dumas on LinkedIn
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Cindy Zuelsdorf is the Founding Partner of Kokoro Marketing. Cindy started her own marketing business after becoming an overworked marketing czar running sales and marketing for a high-tech company. She is a marketing automation expert and helps marketers, small business owners, and high-tech companies understand and master their marketing. Cindy offers a 7 Marketing Basics course and is the author of 7 Marketing Basics, a book aimed to help people market less and sell more using a practical and easy-to-understand system.
Today, Cindy shares her journey and what inspired her to start her marketing business. She discusses the challenges of marketing for small businesses and the most effective social media marketing practices. Cindy shares why systems and marketing automation is an essential element of scaling your business and why she chose the name Kokoro for her company. She also shares a hard lesson she has learned while running her own business and how her 7 Marketing Basics system worked for one of her clients.
“Be real, be of service, and then you get to work with people.” - Cindy Zuelsdorf
This week on SmallBizChat Podcast: How Cindy started in marketing and why she decided to start her own marketing business Common challenges of marketing for small businesses Best social media marketing practices Top marketing tips in Cindy’s new book Why you need systems in place for marketing automation The meaning behind the name of Cindy’s business, Kokoro A hard lesson Cindy has learned in her entrepreneurial career How Cindy fits marketing into her daily routine How Cindy’s 7 Marketing Basics worked for one of her clients
Resources Mentioned: Text BIZ to 15302035703 for a free Marketing Masterplan Book: The ONE Thingby Gary Keller Asana
Connect with Cindy Zuelsdorf: Kokoro Marketing Kokoro Marketing on LinkedIn Kokoro Marketing on Facebook Book: 7 Marketing Basics Cindy Zuelsdorf on LinkedIn Cindy Zuelsdorf on Instagram Cindy Zuelsdorf on Twitter
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Kate Winkler is the CEO of Ruby, a live virtual receptionist and chat company. Kate is a dynamic C-level executive entrepreneur and mid-market business advisor. Following a successful career in the technology sector working with small and large businesses through various stages of growth, Kate joined Ruby in 2019. Ruby serves small businesses to help them survive and thrive through real human connections. The company supports over 13,000 businesses across the United States by providing virtual receptionists and live chat specialists. Forbes magazine highlighted Ruby as one of the best small businesses to work for in the US.
Today, Kate joins me to share how she became the CEO of Ruby and the challenges of taking over a company from its founder. She reveals how the business has evolved since she joined and how using Ruby can help companies improve their customer experience. She highlights the differences between the Virtual Receptionist service and Live Chat service and why it’s essential to create sales systems. Kate also advises on approaching customer service as a side hustle business and knowing when it’s time to outsource part of your sales process.
“Be present. Make sure you have every opportunity to service your consumers.” - Kate Winkler
This week on SmallBizChat Podcast: How Kate became the CEO of Ruby The challenges of taking over a business from a founder How Ruby has evolved over the last two years How leveraging a service like Ruby can help small businesses improve the customer experience The difference between the Ruby Reception service and Ruby Live Chat service Why it’s crucial to create sales systems Sales systems versus customer service systems How to approach customer service in a side hustle business How to determine when it’s time to outsource part of your sales process
Resources Mentioned: Podcast: Pod Save America Podcast: Hidden Brain Candy Crush Book: The Culture Code by Daniel Coyle Book: Disrupt You! by Jay Samit Join the Book Team
Connect with Kate Winkler: Ruby Ruby on LinkedIn Ruby on Instagram Ruby on Facebook Ruby on Twitter Kate Winkler on LinkedIn
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Jane Bolin is an attorney, entrepreneur, and Managing Partner at PeytonBolin, a Florida-based law firm providing legal services to property associations and individual owners. She holds a Bachelor’s degree in Political Science from Radford University and a Doctor of Law (J.D.) from St. Thomas University School of Law. Jane was elected to the City Commission of Oakland Park, Florida, where she currently serves as Mayor. She is also the first female Chair for the Entrepreneurs Organization Global Governance Committee. Jane is a six-time winner of the Reader’s Choice for Legal Services by the Florida Community Association and recognized by the South Florida Business Journal as a 40 Under 40, 100 Outstanding Women of Broward County.
Today, Jane shares how she has achieved such a varied career and why she decided to run for Mayor. She reveals the lessons taken from her time in office that she currently uses in her business and how being a business owner helps her in a public policy-making role. Jane shares how she uses her influence in the business world to help her community. She also reveals the most challenging things about running two businesses and being mayor.
“There are skills that small business owners have - that entrepreneurs have - that are desperately needed in public policy-making.” - Jane Bolin
This week on SmallBizChat Podcast: Jane’s varied academic and professional background What made Jane decide to run for mayor The lessons Jane has taken from her time in office that apply to her business How Jane has used her influence and experience as an entrepreneur to help her community The hardest thing about being the mayor and running two businesses
Resources Mentioned: Podcast: Bulletproof Radio with Dave Asprey Kahoot! Book: The Three Laws of Performance by Steve Zaffron
Connect with Jane Bolin: PeytonBolin Website PeytonBolin on LinkedIn PeytonBolin on Instagram PeytonBolin on Twitter Giannell Title Website Jane Bolin on LinkedIn
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Kathey Porter is a Speaker, Author, Small Business Strategist, and CEO of Porter Brown Associates. She is a supplier diversity expert with over two decades of experience in small business development and entrepreneurship. Kathey has written multiple business books and hosts a podcast that shares advice and tips on scaling and growing a business. Kathey holds a Bachelor of Business Administration from Savannah State University and a Master of Business Administration from Georgia Southern University - College of Business Administration.
Today, Kathey shares some insights on getting corporate contracts now that the business world is opening back up and why you need an institutional acquisition strategy. She reveals why having a business certification can help you get in front of the right business prospects and why supplier diversity has become so important. She explains what supplier diversity professionals do and how their programs create opportunities for small businesses. She also reveals how she works with her clients and what she does to help them scale and grow their businesses.
“That supplier diversity professional is there to help you navigate that landscape and make those connections.”- Kathey Porter
This week on SmallBizChat Podcast: How to get a corporate contract in the post-COVID business world Why every business should have an Institutional Acquisition Strategy (IAS) How getting your business certified can help you get in front of people What supplier diversity is and why it’s become so important How supplier diversity professionals help create opportunities How Kathey works with her clients to help them scale and grow
Resources Mentioned: Calendly Book: Start with Why by Simon Sinek
Connect with Kathey Porter: Porter Brown Associates Kathey Porter’s Website Podcast: Becoming BusinessFAB Book: 50 Billion Dollar Boss Kathey Porter on LinkedIn Kathey Porter on Instagram Kathey Porter on Facebook Kathey Porter on Twitter
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Scott Jeffrey Miller is a Keynote Speaker, Bestselling Author, and the Creator of Ignite Your Genius Career Coaching. He is the former CMO of the FranklinCovey Company, one of the world’s most influential leadership development firms. He now serves as a Special Advisor on Thought Leadership for FranklinCovey and hosts their podcast On Leadership. Scott keynotes for clients worldwide, writes a column for Inc. Magazine, and is the author of the Mess to Success book series.
In today’s episode, Scott shares how he has handled the transition from a senior role in a large corporation to becoming an entrepreneur. He reveals what he wants to teach people with his new marketing book and how those lessons apply to small businesses. He highlights some of the biggest challenges in marketing for small business owners and what makes his new release stand out from other marketing books. He also shares the biggest marketing mistakes he has made in his career and why it’s essential to stay aware of the cash side of any business.
“What separates the successful from the less successful is they’re just willing to do what the less successful aren’t willing to do.” - Scott Jeffrey Miller
This week on SmallBizChat Podcast: What the transition from a corporate role to entrepreneurship has been like for Scott What Scott wants to teach people with his new book: Marketing Mess to Brand Success How these marketing lessons apply to small businesses The biggest challenges in small business marketing What makes Scott’s marketing book stand out from others Scott’s biggest marketing mistakes Why it’s so important to stay close to the cash side of your business
Resources Mentioned: Book: This is Marketing by Seth Godin Book: The Speed of Trust by Stephen M. R. Covey Book: Multipliers by Liz Wiseman Rise Together Podcast with Dave Hollis Slack SmallBiz University: How to Sell and Market Online
Connect with Scott Jeffrey Miller: Scott Jeffrey Miller’s Website Podcast: On Leadership Book: Marketing Mess to Brand Success Scott Jeffrey Miller on LinkedIn Scott Jeffrey Miller on Instagram Scott Jeffrey Miller on Facebook Scott Jeffrey Miller on Twitter
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Jim Banks is a Serial Entrepreneur, Keynote Speaker, and CEO of Spades Media, a growth agency that works with ecommerce businesses. He is one of the pioneers of digital marketing and has worked in this field for over 20 years. His digital marketing agency uses cutting-edge buying techniques to deliver incredible results for companies looking to grow. Jim has generated over $1.7-billion in revenue for his clients and over $2.5m in leads for B2B companies.
In today’s episode, Jim shares his expertise on digital marketing strategies and the things you need to understand before spending money on online ads. He shares tips on setting up a Google Ads account and explains how to use Facebook advertising. He reveals how the context of keywords changes based on location, time of the search, and other factors. He discusses what you should include in online ads and what you need to avoid on your landing page. He also shares what you need to think about when setting a budget for online advertising and tips for anyone trying online ads for the first time.
“Paid ads can be like the rocket fuel that really gets your ship off the ground that can launch you stratospheric if you get it right.” - Jim Banks
This week on SmallBizChat Podcast: What you need to know before spending money on online ads Tips on setting up your Google Ads account and Facebook advertising How the context of a keyword changes due to various factors What to include in your online ads to encourage people to buy from you Things to avoid for your landing page experience The three golden rules for getting reviews What you need to think about when creating a pricing structure Should you do your own Facebook ads or hire an agency Choosing a budget when getting started with online marketing Jim’s best advice for anyone trying online ads for the first time
Resources Mentioned: Shopify Google Ads Facebook Ads
Connect with Jim Banks: Spades Media Spades Media on LinkedIn Spades Media on Instagram Spades Media on Facebook Spades Media on Twitter Jim Banks on LinkedIn Jim Banks on Twitter
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Dr. Lorneth Peters is a Small Business Champion and Connector and the Tennessee Small Business Development Center (TSBDC) Director in Clarksville. She holds a bachelor’s degree in Communications, a master’s in Corporate Communications from Austin Peay State University and a Doctorate of Education and Leadership and Professional Practice from Trevecca Nazarene University. Through her work at TSBDC, she connects entrepreneurs and business owners to information and opportunities to help them start and grow their businesses. Under her leadership, the center has assisted over 500 small businesses in the last year and capital infusion for business development has reached $7-million in the previous two years, helping to create jobs and job retention.
Today, Lorneth joins me to discuss how her passion for entrepreneurship and education led her to her current position at the Tennessee Business Development Center. She shares what she enjoys most about working with entrepreneurs and how she helps business owners struggling to stay motivated and develop a business mindset. She highlights some of the common traits among top entrepreneurs and the differences between the SBA, SCORE, SBDCs, and PTACs. Lorneth also shares the first steps you need to take when starting your business and what you should know about your homeowner’s insurance if you are running your business from your home.
“There has to be a shift in your mindset as it pertains to your person and being a business owner. Business owners think differently.” - Dr. Lorneth Peters
This week on SmallBizChat Podcast: How Lorneth’s passion for entrepreneurship led her to run the Small Business Development Center What Lorneth enjoys most about working with entrepreneurs How Lorneth helps people that are struggling with their motivation to continue in their business Common traits in successful entrepreneurs SBA, SCORE, SBDC, and PTAC - what they are and what they do The first steps to take when starting a business What a BAILS team is and why you need one What you need to know about homeowners insurance if you are running a business from home How Lorneth helped a business with bad credit fund a second location
Resources Mentioned: Small Business Administration Rocket Lawyer Legal Zoom Podcast: Business Made Simple Book: Rich Dad Poor Dad By Robert Kiyosaki
Connect with Dr. Lorneth Peters: TN Small Business Development Center TN Small Business Development Center on Facebook TN Small Business Development Center on Twitter Lorneth Peters on LinkedIn Lorneth Peters on Twitter
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Eric Brown is a Serial Entrepreneur and CEO of Urbane Apartments, a fun and hip collection of living spaces in the suburbs of Detroit. He is a pioneer in digital marketing and urban housing development. Eric founded Urbane Apartments in 2000 and has built and developed over 16,000 market-rate apartments on a national scale. He oversees new business, general operations, and corporate branding and is recognized as a vanguard and cutting-edge social media marketer in the multi-family housing industry.
In today's episode, Eric shares how the pandemic affected his property business and the personal impact COVID-19 has had on him. We explore the effects of the pandemic on small companies in America and how business concerns have changed for Eric because of it. Eric shares how the labor market has improved because of the pandemic and the key to building profitable businesses. He also shares how he has focused on personal development over the years and how he uses his system for six priorities every day in his company.
“We don’t like uncertainty, but at the same time, opportunity is always in uncertainty.” - Eric Brown
This week on SmallBizChat Podcast: How the pandemic affected Eric’s business The personal impact of the pandemic for Eric The impact that the pandemic has had on small businesses in America Business concerns Eric had before the pandemic and his concerns now Why the labor market is better after COVID-19 The key to Eric’s success in building businesses How Eric focuses on his personal development to help his business Eric’s system for his six top priorities every day
Resources Mentioned: Book - Rich Dad Poor Dad by Robert Kiyosaki Podcast: The GaryVee Audio Experience Vcita Book - The Law of Success by Napoleon Hill
Connect with Eric Brown: Urbane Apartments Urbane Apartments on LinkedIn Urbane Apartments on Instagram Urbane Apartments on Facebook Urbane Apartments on Twitter Eric Brown on LinkedIn
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Felecia Hatcher is an Innovation Powerhouse, Personal Transformation Speaker, Entrepreneur, and Author. Following a successful career in experiential marketing working with tech companies such as Nintendo, Microsoft, and Sony, she started a gourmet popsicle company with her husband. While building a hugely successful catering company and working with strategic partners like Paypal, Google, and Airbnb, Felecia and her husband also founded Code Fever to help other people become creators of technology. She now spends her time working with the Center for Black Innovation, advising startups, entrepreneurs, and students to build a business with limited funding. Her goal is to rid communities of innovation deserts, and she has been recognized with numerous awards, including Empact 100 Top 100 Entrepreneurs Under 30 in 2011 and honored as a 2014 White House Champion of Change for S.T.E.M Access and Diversity.
Felecia joins me today to share her unconventional journey from working in marketing to becoming a successful entrepreneur. She reveals the vital elements that black entrepreneurs need for startup success when moving into the tech industry. She shares how she got the idea for her business book Start Your Business on a Ramen Noodle Budget and how you can use those ideas to launch a business with minimal capital. We discuss how digital marketing during the pandemic helped to level the playing field and why she believes the execution of goals is highly personal. She also shares how she is working with the Center for Black Innovation to give communities the tools they need to succeed in tech and why she is passionate about removing ‘innovation deserts’ from minority communities.
“We have to give our goals, our gifts, our genius a destination and tell it where to go.” - Felecia Hatcher
This week on SmallBizChat Podcast: Felecia’s journey into entrepreneurship The key elements for startup success for black entrepreneurs in the technology industry How Felecia got the idea for her business book How you can monetize a business idea with little or no capital Why digital marketing in the pandemic has leveled the playing field Why Felecia believes the execution of goals is personal Felecia’s work with the Center for Black Innovation How Felecia is working to rid communities of ‘innovation deserts’
Resources Mentioned: Fiverr Kajabi Teachable Book: The Big Leap by Gay Hendricks How I Built This Podcast The Midnight Miracle Podcast Slack Book: The Alchemist By Paulo Coelho
Connect with Felecia Hatcher: Felecia Hatcher’s Website Center for Black Innovation Book: Start Your Business on a Ramen Noodle Budget Center for Black Innovation on Instagram Center for Black Innovation on Facebook Center for Black Innovation on Twitter Felecia Hatcher on LinkedIn Felecia Hatcher on Instagram Felecia Hatcher on Facebook Felecia Hatcher on Twitter
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Ryan McCrary, also known as "The Funnel Doctor,” is a Speaker, Chief Executive Officer of McCrary Financial Solutions, and the co-creator of the Funnels Done Right system. Following a successful career as an investment broker and running his own financial company, Ryan found his passion for helping entrepreneurs get their message to more people. He is committed to making marketing technology more understandable and accessible and launched his digital marketing agency specializing in building sales funnels with impressive ROI. Ryan is also the author of the best-selling book Mind Over Money that helps people launch a business while working full-time.
Today, Ryan shares his journey from licensed investment broker to becoming "The Funnel Doctor.” He explains what a sales funnel is and why it is essential for every business to have one. He shares why many entrepreneurs struggle to set up an effective sales process and why you need a value ladder in your company. He reveals how you can prioritize the various elements of your sales funnel and how you can troubleshoot an existing sales system. He highlights the best platforms for learning about ads and how you can design an email nurture sequence. He also discusses the analytics you need to look at to measure your sales funnel success and shares how you can evaluate whether your sales offer is strong enough.
“It may be that they want to buy it, but it's just how you're selling it is not the right mechanism.” - Ryan McClary
This week on SmallBizChat Podcast: How Ryan got the moniker "The Funnel Doctor" The definition of a sales funnel Why every business needs a sales funnel Why many entrepreneurs struggle with setting up a sales process What a value ladder is and how you can use it in your business How you need to prioritize the elements in the sales system Why outsourcing sales copy is useful depending on where you are in your business How you can troubleshoot your existing sales funnel The best platforms for learning about ads How to design an email nurture sequence in a sales funnel Analytic tools you can use to measure the success of your sales funnel How to determine if your sales offer is strong enough
Resources Mentioned: Kartra WordPress Shopify ClickFunnels Marketing Secrets Podcast Teamwork Book: 80/20 Sales and Marketing By Perry Marshall
Connect with Ryan McCrary: Your Funnel Doctor McCrary Financial Solutions Your Funnel Doctor on Facebook Ryan McCrary on LinkedIn Ryan McCrary on Instagram Ryan McCrary on Twitter
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Kathy Svetina is a Fractional CFO and the Founder and Director of NewCastle Finance LLC. She holds a Bachelor of Science in Commerce, Finance, and Accounting from DePaul University. Following a career in senior finance roles for Fortune 500 Companies, Kathy noticed that finances were a common stumbling block for many business owners. This epiphany is what led Kathy to start NewCastle Finance, where she provides powerful financial strategies for Women-Owned Small Businesses and helps make the complexities of business financing more understandable. Using the insights she gained while working for large corporations, Kathy offers customized financial planning and advice for business owners.
In today's episode, Kathy reveals why she went from working in large corporations to become a Fractional CFO assisting small women-owned businesses. She explores what running a million-dollar business means and why having a cash-rich business bank account is not always a good thing. She shares when you should start looking to hire a CFO and how a Fractional CFO can be utilized with your company. She shares financial planning strategies for small businesses and when you need to do your tax planning. She also shares the key factors you need to consider when scaling up your business, the best time to apply for loans, and advice for any business heading to a million dollars in revenue.
“The environment is going to change, the business is going to change, and you will have to take a look at the budget and change the forecast.” - Kathy Svetina
This week on SmallBizChat Podcast: How Kathy became a part-time CFO working with small businesses What running a million-dollar business really means Why having too much cash in your bank account isn't a good thing When you should be thinking about a CFO for your business What a Fractional CFO does and how you can use one in your company Financial Planning for small businesses and how often you should be doing it When you should be doing your tax planning Key factors entrepreneurs should focus on as the business scales The best time to go for bank loans or a line of credit Advice for any business heading towards a million dollars of revenue
Resources Mentioned: Spotlight Reporting Fathom Financial Reporting How I Built This Podcast Grammarly Book: Building a Story Brand by Donald Miller Book: Disrupt You! by Jay Samit
Connect with Kathy Svetina: NewCastle Finance NewCastle Finance on LinkedIn Kathy Svetina on LinkedIn
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Billy Polson, CSCS, is an International Speaker, Fitness Entrepreneur, and Business Performance Coach. He is the founder and co-owner of DIAKADI, a training facility that brings together a community of leading fitness specialists in San Francisco. Men's Journal named him one of "America's Best 100 Trainers," and he has contributed to publications such as CBS Small Business Pulse, Fortune, Inc, and Women's Health. In 2015, he co-founded The Business Movement, DIAKADI's fitness entrepreneur coaching program that helps personal trainers and gym owners advance their business skills and develop their brands.
Today, Billy shares his journey from personal trainer to successful business coach and why he created The Business Movement Program. He explains how he helps clients build their brands to stand out from the competition and why your website is an essential tool for reaching clients. He shares why a mobile-friendly website is vital and why social proof is a crucial element on any site. He reveals tips on increasing website conversions and engagement and how you should use SEO in content creation. He also reveals why links in and out of your website are essential and how you can create the best experience on your website’s landing page.
“Put yourself in the shoes of someone who is shopping for your services.” - Billy Polson
This week on SmallBizChat Podcast: Billy's journey from personal trainer to business coach Why Billy created The Business Movement How Billy helps his clients build their brand to stand out in their market Why your website is essential for connecting to customers Why your site needs to be mobile-friendly Why social proof and testimonials should be at the forefront of your website Tips to increase engagement and conversions How to use SEO when creating content Why links in and out of your website are so valuable What the Business Movement is and how it works How to create the best landing page experience for your site
Resources Mentioned: Fitness Business Podcast Asana Book: Clockwork by Mike Michalowicz
Connect with Billy Polson: DIAKADI DIAKADI on LinkedIn DIAKADI on Instagram DIAKADI on Facebook The Business Movement The Business Movement on Facebook The Business Movement on Instagram Billy Polson on LinkedIn Billy Polson on Instagram
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Susanne Mariga is a CPA, Certified Profit First Professional, Author, and Host of the Profit Talk Podcast. She has over 20 years of experience helping clients achieve long-term financial stability by leveraging tax strategies. Susanne works with MBE's and six and seven-figure entrepreneurs to give them the tools to attain record-breaking financial independence. She uses the Profit First systems and strategies to scale businesses and help companies achieve new levels of profitability. Her book, Profit First For Minority Business Enterprises, aims to even the platform and empower the "have nots" with the secret strategies and mindsets of those that "have".
In today's episode, Susanne explores the most significant mistakes she sees entrepreneurs making regarding business finances. She highlights the different struggles minority enterprises have to deal with and why she chose to write her book under the Profit First brand. We discuss the definition of what a Minority Business Enterprise is and how to achieve the certification. She explains why a strong billing strategy is essential and the proper mechanisms for establishing owner's pay. She shares what the Profit First system is and what you need to consider about EIDL loans. Susanne also reveals some tax advantages available due to the pandemic and tips for anyone struggling to pay quarterly taxes.
“As an owner, you owe it to yourself to pay yourself.” - Susanne Mariga
This week on SmallBizChat Podcast: The biggest mistakes entrepreneurs make with their business finances The unique struggles minority enterprises face compared to others Why Susanne chose to write her book under the Profit First brand The definition of a Minority Business Enterprise and how to get this certification What the Profit First system is and how you can get started with it A suitable mechanism for paying yourself as the business owner Why a strong billing strategy is essential for your small business EIDL loans and whether you should take one or not Tax advantages available due to the pandemic Tips for saving for your quarterly taxes
Resources Mentioned: Book: Profit First: Transform Your Business From a Cash-Eating Monster By Mike Michalowicz Stripe QuickBooks
Connect with Susanne Mariga: Susanne Mariga’s Website Book: Profit First For Minority Business Enterprises Susanne Mariga on LinkedIn Susanne Mariga on Facebook Susanne Mariga on Twitter
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Jay Samit is an entrepreneur, keynote speaker, and bestselling author. He is widely recognized as a leading expert on disruption and innovation. He has been described by Wired magazine as "having the coolest job in the industry," raising hundreds of millions of dollars to help startups, working with Fortune 500 companies, transforming industries, and being at the forefront of global business trends. In his bestselling book, Disrupt You!, he shares his methods for expanding established businesses and creating new markets. His latest book, Future Proofing You, shares twelve truths for maximizing wealth and creating opportunity in an uncertain world.
Today, Jay shares the inspiration behind his first book and the feedback he has received from others on their successes after reading it. He reveals how he worked with a young man for a year, taking him from being homeless and couch surfing to creating a million-dollar business. He shares how he condensed his experiences into the 12 truths he describes in his latest book and why every business should think of itself as a tech startup. He explores why now is an excellent time to take any business to the next level and why success doesn't come down to your IQ or education. He also reveals why you should never ‘go it alone’ in business, how you can approach someone to be your mentor, and how fear can be a helpful tool to expand or start your business.
“Disruption isn't about what happens to you; it's about how you respond to what happens to you.” - Jay Samit
This week on SmallBizChat Podcast: The inspiration behind Jay's books How Jay worked with a young man for a year, transforming his life in incredible ways How Jay condensed the experience into the 12 truths of success Why every business is a tech startup and the importance of thinking that way How identifying a void or niche will springboard your new business Why it's an excellent time for your business to go to the next level How being successful comes down to perseverance and insight, not education or intellect Why you shouldn't go it alone and need others to help you along the way How to approach someone to mentor you How fear can be a valuable tool to push you to start your business
Resources Mentioned: LinkedIn Book: The Peter Principle by Laurence J. Peter
Connect with Jay Samit: Jay Samit's Website Book: Disrupt You! Book: Future Proofing You Jay Samit on LinkedIn Jay Samit on Instagram Jay Samit on Twitter
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Charisse Conanan Johnson is an entrepreneur, investor, speaker, and wealth expert. As the self-proclaimed “Original Wealthy Girl,” Charisse is passionate about helping others by providing the tools they need to live the life they want. She works as a Financial Strategist with small to medium businesses and specializes in building strategic relationships and financial modeling to help entrepreneurs and individuals pursue wealth. She holds a Bachelor's degree in Economics and American Studies from Yale University and an MBA in Entrepreneurship and Strategic Management from The University of Chicago - Booth School of Business. Charisse is also the author of A Wealthy Girl: 7 Steps to Prosperity, Peace and Personal Power, a book to help you live a wealthy life.
Today, Charisse joins me to share why it's essential for you to take control of your wealth and why you should define exactly what you want. She reveals the inspiration behind her new book and how the framework and tips in A Wealthy Girl can work for everyone. She shares how you can define wealth and why it is not only limited to tangible assets. We explore the many misconceptions there are about wealth and the seven steps you can use to live a ‘wealthy girl’ life. She also reveals how the “Sipping and Living” Allocation strategy can work in wealth creation and how you can develop an investor mindset.
“Wealth isn't just about the dollars and cents. We're so much more than that.” - Charisse Conanan Johnson
This week on SmallBizChat Podcast: Why it's important to take control of your wealth and identify what you want it to be The inspiration behind Charisse's new book How you define wealth and why it's not only about tangible assets Misconceptions people have about wealth The seven steps to living the wealthy girl life Why strict budgeting can be counterproductive to building wealth The Sipping & Living Allocation strategy How to develop an investor mindset
Resources Mentioned: The Daily Podcast Pocket Getting to Yes by William Ury
Connect with Charisse Conanan Johnson: Charisse Says Charisse Conanan Johnson on Facebook Charisse Conanan Johnson on Twitter Charisse Conanan Johnson on LinkedIn Charisse Conanan Johnson on Instagram
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Liz Heiman is the Founder, CEO, and Chief Sales Strategist at Regarding Sales LLC. She and her team help companies build sales systems strategies to drive extraordinary growth. She employs a strategic process to create a roadmap for success to focus her clients and their employees on getting the results they need. She holds a Master's degree in Political Science from UC Santa Barbara and a Bachelor's in International Relations from the University of California, Davis. Her extensive knowledge as a political economist and experience in interpreting data gives her the unique insight that she uses to create practical solutions for a business owner’s complex sales problems.
Today, Liz shares some of the most common mistakes she sees small business owners making and how you can avoid them. She reveals what a sales operation system is and the elements you need to have in place for it to work. She shares how you can create an effective lead generation strategy and highlights the difference between a sales-qualified lead and a marketing-qualified lead. She advises on what you need to do when you are ready to hire a salesperson and the technology and tools you can use to help them. She also shares her advice on businesses with five people or less and why everyone in the company plays a part in the sales process.
“We need to be modern sellers; we need to be able to function in a virtual world, regardless of what we are selling and who we are selling to.” - Liz Heiman
This week on SmallBizChat Podcast: Most common small business sales mistakes What is a sales operation system and what you need to have in place How to create a lead generation strategy The difference between a marketing-qualified lead and a sales-qualified lead What you need to do when you want to hire a salesperson Top tech tools for salespeople Sales system advice for businesses with five or fewer people
Resources Mentioned: MailChimp Zoom Outreach Sales Loft The Women Your Mother Warned You About Podcast Zoho Strategic Selling by Robert Miller & Stephen Heiman The E-Myth Revisited by Michael Gerber Disrupt You by Jay Samit
Connect with Liz Heiman: Regarding Sales Regarding Sales on LinkedIn Regarding Sales on Facebook Liz Heiman on LinkedIn Liz Heiman on Twitter
This episode is sponsored by… Plastiq
People and businesses everywhere use Plastiq to pay for virtually everything using their credit card, even where cards aren’t accepted. From business expenses, suppliers, rent, taxes, raw materials, and more - Plastiq makes it fast and easy to pay for purchases.
Plastiq allows you to rack up points from your credit card reward programs and offers global payments, the ability to pay in cash from your bank account, and more!
Take two minutes and make a payment with Plastiq today at www.plastiq.com.
Plastiq. It’s the smarter way to pay.
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Jeff Chastain is a Business Transformation Coach and Founder of Admentus Inc, helping business leaders gain clarity and get more of what they want from their business. He holds a Bachelor's degree in Computer Science from the University of North Texas. Following a career as a technology integration consultant and after noticing many companies had the same issues, Jeff formed Admentus in 2005 to help entrepreneurs scale up their businesses. He is also the host of the Building to Scale Podcast, where he interviews guests that have gone through the scaling-up process so others can leverage their experiences.
In today's episode, Jeff shares his thoughts on why many businesses are not running at their full potential and the common issues he sees in the companies he helps. He reveals the first thing you need to do to begin the scale-up process and the four critical pillars of scaling a business. He shares how you can create a practical business vision and how to get everyone on board so you can make it happen. He also shares how you can identify financial resources and potential outsourcing needs and how you can utilize others' experience to make the scaling process much faster.
“There's going to be storms, there's going to be shifts in the market, and it all comes down to the foundation of the business.” - Jeff Chastain
This week on SmallBizChat Podcast: Why Jeff believes many businesses are not operating at their full potential The first thing you need to do if you want to scale up your business The four key pillars of successfully scaling a business Common problems that Jeff notices within businesses he helps Creating an effective business vision and how to make it happen Finding the finances you need to scale your small business How to evaluate your staff and identify possible outsourcing needs How you can leverage other people's experience to make scaling up a faster process
Connect with Jeff Chastain: Admentus Admentus on LinkedIn Admentus on Twitter Jeff Chastain on LinkedIn
This episode is sponsored by… Plastiq
People and businesses everywhere use Plastiq to pay for virtually everything using their credit card, even where cards aren’t accepted. From business expenses, suppliers, rent, taxes, raw materials, and more - Plastiq makes it fast and easy to pay for purchases.
Plastiq allows you to rack up points from your credit card reward programs and offers global payments, the ability to pay in cash from your bank account, and more!
Take two minutes and make a payment with Plastiq today at www.plastiq.com.
Plastiq. It’s the smarter way to pay.
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Dr. Chloe Carmichael is a Leading Clinical Psychologist and TV Expert. She heads a successful practice in New York City working with people on stress management, relationship issues, and career coaching. She has appeared on ABC, CBS, VH1, and other media outlets to share her expertise, is on the Advisory Board for Women's Health Magazine, and writes an expert blog for Psychology Today. Dr. Chloe holds a Master's Degree and Ph.D. in Clinical Psychology from Long Island University and graduated Phi Beta Kappa, summa cum laude, with a Bachelor's Degree in Psychology from Columbia University. She is also the author of Nervous Energy: Harness the Power of Your Anxiety, a roadmap for high achievers to channel their restlessness, distractions, and roadblocks productively.
Today, Dr. Chloe shares the trends she has noticed on how people are dealing with stress during the pandemic and how stress can affect highly successful people. She reveals what it means to be a high-functioning person and how many people fit into this category without realizing it. She shares some of the tools you can use to harness your anxiety and put your nervous energy to productive use. She also shares the mental shortlists that can help high-functioning people, why it's good to schedule a time for your worries, and how you can clear your mind for the more important things.
“Take that stress and use it as a springboard for healthy activities.” - Dr. Chloe Carmichael
This week on SmallBizChat Podcast: How people are coping with stress during the pandemic How stress affects highly successful people What it means to be a high-functioning person Anxiety tools to help you harness your nervous energy Mental shortlists to help high functioning people Why it's a good idea to schedule 'worry time.'
Connect with Dr. Chloe Carmichael: Chloe Carmichael Book: Nervous Energy: Harness the Power of Your Anxiety Chloe Carmichael on LinkedIn Chloe Carmichael on Instagram Chloe Carmichel on Facebook Chloe Carmichael on Twitter
This episode is sponsored by… Plastiq
People and businesses everywhere use Plastiq to pay for virtually everything using their credit card, even where cards aren’t accepted. From business expenses, suppliers, rent, taxes, raw materials, and more - Plastiq makes it fast and easy to pay for purchases.
Plastiq allows you to rack up points from your credit card reward programs and offers global payments, the ability to pay in cash from your bank account, and more!
Take two minutes and make a payment with Plastiq today at www.plastiq.com.
Plastiq. It’s the smarter way to pay.
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Dave Walker is the founder of the B2SMB Institute, an organization that helps Business-to-Small-Business brands keep winning when working with small business customers. He has worked for 30 years as a business innovator with Fortune 50 companies and lean startups that are scaling to build their offering and grow their revenue in the small business market. He lives for innovation but loves execution. With methodical research and bursts of creativity, Dave loves big picture vision but trusts facts, agility, and sweat. His work with the B2SMB Institute champions Small-Business-centric thinking and practice to ensure brands provide services that help small businesses to keep growing.
In today's episode, Dave shares how the B2SMB Institute advocates for small businesses with big brands to help them best work with each other. He reveals how the institute has grown over the years to work with professional brands across various industry sectors. He shares his thoughts on how small businesses are doing as we come out of the pandemic and why it has significantly impacted minority-owned companies. He highlights how the pandemic is causing a boom in new business start-ups and how brands got it right when supporting business customers. Dave also shares the work he has been doing with his brand partners to help them better understand their small business customers and the free virtual SmallBizAid event that will help build these connections as businesses recover from the pandemic.
“We have to now, as a community of brands that sell to small businesses, we've got to exceed expectations in a very big way.” - Dave Walker
This week on SmallBizChat Podcast: What Dave and the B2SMB Institute does to advocate for small businesses How the institute has grown to represent professionals across many industries The state of small businesses coming out of the pandemic Why many small businesses operated by minorities and women have been so adversely affected How the pandemic has caused a boom in business startups Brands that got it right when helping small businesses throughout the pandemic The work that Dave does with his brand partners Information on SmallBizAid virtual event in June
Resources Mentioned: SmallBizAid
Connect with Dave Walker: B2SMB Institute B2SMB Institute on LinkedIn B2SMB Institute on Facebook B2SMB Institute on Twitter Dave Walker on LinkedIn
This episode is sponsored by… Plastiq
People and businesses everywhere use Plastiq to pay for virtually everything using their credit card, even where cards aren’t accepted. From business expenses, suppliers, rent, taxes, raw materials, and more - Plastiq makes it fast and easy to pay for purchases.
Plastiq allows you to rack up points from your credit card reward programs and offers global payments, the ability to pay in cash from your bank account, and more!
Take two minutes and make a payment with Plastiq today at www.plastiq.com.
Plastiq. It’s the smarter way to pay.
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Tekoa Hash is a Creative Director and Change Agent for beauty creatives. Using her 25 years of experience as a makeup artist and dot connector in the entertainment, beauty, and sports industry, she pivoted her career and became the Founding Partner of the Teknique Agency, a beauty and lifestyle talent management firm. They have worked with countless brands and media outlets including MTV, BET, VH1, Disney, Chick-Fil-A, and Walmart. Tekota has also served as the Glam Coordinator on Love & Hip Hop. Her passion is to give other artists the platform that took her many years to create by connecting them to powerhouses in the industry.
Today, Tekoa shares her journey from a top professional makeup artist to creating one of the top beauty and lifestyle talent management agencies in the business. She reveals how she works with leading artists to connect them with the right people in TV and film. She shares how the pandemic changed her business from having multiple artists working on many shows to production shutdowns and how she navigated the company through it. She shares her top suggestions for pivoting your business to the digital platform and how she took a face-to-face, hands-on business to a digital format. She also shares how you can avoid burnout, how she stays motivated, and what's next for her company.
“It's really, really understanding who your core audience is. Really figuring out and being really authentic with you are, not the fluff.” - Tekoa Hash
This week on SmallBizChat Podcast: How Tekoa went from high-end makeup artist to running one of the top beauty creative agencies in the industry How Tekoa's business works to book beauty creatives in TV and film The effect the pandemic had on Tekoa's business and how she navigated through it Top suggestions for embracing a digital pivot for your business How to avoid burnout What keeps Tekoa motivated and inspired What's next for the Teknique Agency
Connect with Tekoa Hash: The Teknique Group The Teknique Group on LinkedIn The Teknique Group on Instagram The Teknique Group on Facebook The Teknique Group on Twitter Tekoa Hash on LinkedIn Tekoa Hash on Instagram Tekoa Hash on Facebook Tekoa Hash on Twitter
This episode is sponsored by… Plastiq
People and businesses everywhere use Plastiq to pay for virtually everything using their credit card, even where cards aren’t accepted. From business expenses, suppliers, rent, taxes, raw materials, and more - Plastiq makes it fast and easy to pay for purchases.
Plastiq allows you to rack up points from your credit card reward programs and offers global payments, the ability to pay in cash from your bank account, and more!
Take two minutes and make a payment with Plastiq today at www.plastiq.com.
Plastiq. It’s the smarter way to pay.
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
John Warrillow is a best-selling author and founder of The Value Builder System. His team helps businesses worldwide to build the value of their company using his software system and a team of independent advisory experts. His best-selling books include Built to Sell: Creating a Business That Can Thrive Without You, The Automatic Customer: Creating a Subscription Business in Any Industry, and his latest is The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. John also hosts Built to Sell Radio, a podcast where he interviews hundreds of founders about their exit and is ranked as one of the ten best podcasts for business owners.
Today, John shares the inspiration for his trilogy of books on building, accelerating, and harvesting a business's value. He reveals the one thing that makes a company more valuable and how you can happily exit when selling your business. He highlights what you need to know before starting the process of selling your company and the tricks to watch for from potential buyers. He shares information on the people you will need to help you and the biggest mistakes to avoid when selling your business. He also shares how you can position your company to increase the sales price and the most important thing you can do when selling a business.
“The way you position your company and talk about it in the marketplace has a huge impact on its value.”- John Warrillow
This week on SmallBizChat Podcast: What inspired John to start writing business books The one thing that makes a company more valuable Lessons John has learned about “punching above your weight” when it comes to selling your company and what inspired him to write The Art of Selling Your Business The secret to a happy exit when you are ready to sell your company What you need to know before you think about selling your company Business selling trends John has seen during the pandemic The team you need around you when you are ready to sell your company Dealing with potential business buyers The biggest mistakes to avoid when selling your business How to position your business for acquisition The most important thing to do when selling your company
Resources Mentioned: Lost and Founder By Rand Fishkin The Daily Podcast Strava Small Giants by Bo Burlingham
Connect with John Warrillow: Built To Sell Book: Built to Sell: Creating a Business That Can Thrive Without You Book: The Automatic Customer: Creating a Subscription Business in Any Industry Book: The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top Podcast: Built to Sell Radio Built To Sell on Facebook Built To Sell on Twitter John Warrillow on LinkedIn John Warrillow on Twitter
This episode is sponsored by… Plastiq
People and businesses everywhere use Plastiq to pay for virtually everything using their credit card, even where cards aren’t accepted. From business expenses, suppliers, rent, taxes, raw materials, and more - Plastiq makes it fast and easy to pay for purchases.
Plastiq allows you to rack up points from your credit card reward programs and offers global payments, the ability to pay in cash from your bank account, and more!
Take two minutes and make a payment with Plastiq today at www.plastiq.com.
Plastiq. It’s the smarter way to pay.
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Dr. Catrise Austin is a trailblazing expert in dentistry, also known as The Queen of Smiles, and an
award-winning cosmetic dentist to stars. Her clients include models, athletes and actors, and big names such as Cardi B and Wendy Williams. She is a best-selling author of multiple books, including How to Become a Celebrity Doctor: 5 Medical Marketing Secrets to Help you Elevate Your Income and Boost Your Industry Icon Status. Dr. Austin has made appearances on The Dr. Oz Show, Good Morning America, and Love and Hip Hop and was voted as one of the "Top 25 Women in Dentistry".
In today's episode, Dr. Catrise Austin shares her dentistry journey and how she became a dentist to the stars. She reveals how she got her first celebrity client and the steps she took to build her successful cosmetic dentistry brand. She shares tips on how other doctors can develop their unique icon status and step into the celebrity client market. She highlights why it is so important to have a signature story and something that sets you apart. She reveals the reasons she chose a career in dentistry and the motivation behind the work she does. She also shares the pros and cons of hiring a publicist and how you can acquire spokesperson opportunities to build and elevate your brand.
“It's all about target market and just finding your voice and having a distinct selling point.” - Dr. Catrise Austin
This week on SmallBizChat Podcast: The journey that led Dr. Catrise Austin to become a dentist to the stars How she got her first celebrity client The next steps in building her celebrity dentist brand How other doctors can build a brand Why it's essential to have something that sets you apart. Why knowing your target market is essential Why every doctor needs a signature story The inspiration behind Dr. Catrise Austin's career in dentistry The pros and cons of hiring a publicist How to get brand spokesperson opportunities
Resources Mentioned: Clubhouse The Influencer Podcast Instagram How to Win Friends & Influence People by Dale Carnegie
Connect with Dr. Catrise Austin: VIP Smiles VIP Smiles on Facebook Catrise Austin on LinkedIn Catrise Austin on Instagram Catrise Austin on Twitter
This episode is sponsored by… Plastiq
People and businesses everywhere use Plastiq to pay for virtually everything using their credit card, even where cards aren’t accepted. From business expenses, suppliers, rent, taxes, raw materials, and more - Plastiq makes it fast and easy to pay for purchases.
Plastiq allows you to rack up points from your credit card reward programs and offers global payments, the ability to pay in cash from your bank account, and more!
Take two minutes and make a payment with Plastiq today at www.plastiq.com.
Plastiq. It’s the smarter way to pay.
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Eliot Buchanan is the Co-Founder of Plastiq, a company that helps small businesses send and receive payments via credit card or cash for any expense. His strategic vision and innovative business model have helped thousands of companies receive billions of dollars in payments, many in cash where credit cards are not accepted. Originally from Canada, Eliot holds a Bachelor’s degree in Economics from Harvard University. His mission is to make it easier for businesses to handle payments, boost cash flow and control their finances.
Eliot joins me today to discuss why he chose to start his business and how it helps small business owners. He reveals his biggest takeaways from last year's challenges and how they are impacting his approach to business in 2021. He explains why the pandemic's adversity will create a boom in the entrepreneurial world and how you can take control of your small business finances. He highlights the needs of small businesses that need solutions right now and shares his advice for anyone looking to secure business funding to save their company. He also shares his predictions for the small business community in the coming year and the possible challenges they face in 2021.
“In this post-crisis world, being cautiously optimistic and preserving optionality is going to be the key to getting through 2021.”- Eliot Buchanan
This week on SmallBizChat Podcast: Why Elliot chose to start Plastiq to help small business owners Elliot's most significant takeaway as a business owner going into 2021 following the challenges of last year Why 2021 will be a boom year for new business startups and entrepreneurs How small business owners can take control of their money in 2021 The facilities that small businesses need to fulfill right now Advice for business owners looking for funding to save their business Predictions for the small business community in 2021 Challenges that small business owners could face this year
Resources Mentioned: The Strategy of Blitzscaling Podcast Uber The Hard Thing About Hard Things by Ben Horowitz Disrupt You! by Jay Samit
Connect with Eliot Buchanan: Plastiq Plastiq on LinkedIn Plastiq on Instagram Plastiq on Facebook Plastiq on Twitter Eliot Buchanan on LinkedIn Eliot Buchanan on Twitter
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Linda Hollander is an International Sponsor Expert, Professional Speaker, and Author of Corporate Sponsorship in 3 Easy Steps. She is an industry leader in helping people achieve sponsorship success and the founder of Sponsor Concierge and the Sponsor Secrets Seminar. Linda started working from her kitchen table with no employees - except for her cat - when she attracted her first corporate sponsors, Bank of America, Walmart, and IBM. Following her own success, she wanted to teach other people how to succeed by starting their own small businesses and gaining corporate sponsorship.
Today, Linda shares her tips on gaining corporate sponsors and how to identify the right sponsors to fit with your brand. She reveals what sponsors are looking for in brand partners and some common mistakes you can avoid when approaching a potential sponsorship partner. She highlights how to best approach a new sponsor and which social media platforms yield the best results. She shares what you should include in a sponsorship proposal and tips on handling initial contact with your desired sponsorship brand. She also shares the benefits a sponsorship package should highlight and how you can build a relationship with your brand partner to ensure multi-year deals and sponsorship renewals.
“You want to show your humanity and make an emotional connection because a company is not going to sponsor you; it is a human being in that company that is going to decide to sponsor you.” - Linda Hollander
This week on SmallBizChat Podcast: How to identify potential sponsors for your brand What do sponsors want from their brand partners Common mistakes people make when pursuing sponsorships The best ways to approach potential sponsors Top social media platforms for connecting to sponsors Who you should contact within your desired sponsor company How to determine the benefits package for a sponsor Is brand sponsorship the same as being a brand ambassador or influencer How you can use research to improve a sponsorship proposal Tips on the first contact approach to your sponsor What you need to include in your sponsorship package How to build relationships for multi-year sponsorship deals
Connect with Linda Hollander: Sponsor Concierge Website Sponsor Concierge on LinkedIn Sponsor Concierge on Facebook Sponsor Concierge on Twitter Linda Hollander on LinkedIn Linda Hollander on Facebook Linda Hollander on Twitter
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
John Jantsch is a marketing consultant, TEDx speaker bestselling author, and the Duct Tape Marketing founder. He is the creator of the Duct Tape Marketing Consultant Network and the Duct Tape Marketing system, a program that trains small business consultants worldwide. He has written many industry-leading books including Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine as well as his latest book is SEO For Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.
John joins me today to discuss the basics of business marketing and SEO for small businesses. He shares the best ways to attract clients and how you can speak to existing clients to find out how to attract new ones. He reveals social media's role in a marketing strategy and how you can choose the right channels for your business. He shares the three key things your website needs and why the customer experience on your site is crucial. He also shares how you can build an SEO roadmap, the changing relevance of keywords, and how much you should invest in SEO.
“Customer experience, the experience they have on your website is actually a ranking factor for Google today.” - John Jantsch
This week on SmallBizChat Podcast: The best way to attract clients How to identify potential new customers by talking to existing clients The role that social media plays in attracting customers online How you can keep up with all the social medial channels and networks and choosing the right ones for your business The three things you need to have a great website How to use pop-up windows effectively How the customer experience on your website affects your Google rankings How you can diversify the content on your website The basics of SEO and how you can build your SEO roadmap How the importance of keywords has changed over time How much you should invest in SEO
Connect with John Jantsch: Duct Tape Marketing Website Duct Tape Marketing on LinkedIn Duct Tape Marketing on Instagram Duct Tape Marketing on Facebook Duct Tape Marketing on Twitter John Jantsch on LinkedIn
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
2020 has been one of the most challenging times for many people - especially business owners. The novel coronavirus pandemic has forced many businesses and employees to take a hard look at their careers and business trajectory and make some tough decisions. And while some business owners have been able to successfully pivot or reinvent themselves, others have been forced to close.
Whether the pandemic has forced you to reinvent your existing business or consider starting a new venture of your own - I have a gift for you!
In today's episode, I share why I have decided to give away 1,000 copies of my book: Become Your Own Boss in 12 Months. I share how my book has helped over 100,000 entrepreneurs over the last 10 years and how you can use it to reinvent your current business or start your very first venture. I breakdown the framework you need to go from having a day job to being your own boss. I reveal how it helps existing business owners pivot their existing strategies to deal with changing circumstances and how it can help you identify potential capital sources, create a plan for making time for family, and outline detailed customer profiles to make sure your idea is viable. I also share how you can stand out from your competitors, why you should initially keep your day job, and how you can get your hands on a free copy of my book.
“If you are in business, if you want to start a business, or you are trying to reinvent a business: you have to figure out what you want and why.” - Melinda Emerson
This week on SmallBizChat Podcast: Why I am choosing to give away 1,000 free copies of my book How the book can help you identify your endgame so you can build your plan and business How Become Your Own Boss in 12 Months enables you to identify capital sources for starting a business How you can approach your partner (and others) to get them on board with your new venture Why you have to think about the time you will invest in the new business and how this will affect your relationships Why it's essential to set some time aside for your family How you can target potential customers for feedback to see if your business idea is viable Why experience in your chosen business venture is important How you can create a detailed target customer profile How you can position yourself differently from your competitors Why it's a good idea to start a business while still working at your 9-5 job
Resources Mentioned: beginmybiz.com/freeoffer
Become Your Own Boss Book GIVEAWAY!
The 2020 pandemic has been so hard on America’s small businesses - and America in general. If you’re ready to start your dream business, then look no further!
I’m currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it’s your time to shine.
All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Tim King is a transformative business coach helping entrepreneurs, small business owners, and career professionals become financially independent, create generational wealth, and improve their financial literacy. Through his company, Monarchs & Kings Inc., Tim and his team are revolutionizing the finance industry. His goal is to help people learn how to win the ‘money game’ by providing innovative educational and consulting services that teach strategies on building brighter financial futures.
Tim joins me today to share the money moves small businesses should be making right now during the pandemic. He reveals the top rules for managing money in a small business and what you can do to protect your financial future. He shares what you can do to repair your credit after a hard economic period and tips to prepare your business for any potentially tough financial times in the future. He also shares the best ways to invest your money and what you should do to prepare for your retirement.
“You have to put your money where it can grow.” - Tim King
This week on SmallBizChat Podcast: Financial strategies you can employ right now during the pandemic Money rules for your business to protect your future Why taking money from your 401K is not always the best option How you can repair your credit following a tough economic time Tips on managing your money and preparing for difficult times in your business What you should be doing to prepare for your retirement
Connect with Tim King: Tim King on LinkedIn
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Dee Taylor-Jolley is the "Back Office Boss" and has been operating a successful business for over 30 years. Dee has worked as a high school teacher, corporate trainer, and congressional aide. She holds a BA in Political Science from Howard University and a Masters Degree in Curriculum Design from The Catholic University of America. She is the Chief Operations Officer for Willie Jollie Worldwide, handling all back-office functions of the business and develops systems to help companies grow and protect profits. Their clients include small business owners, government departments, and religious organizations.
Today, Dee and I discuss why outsourcing is essential for small businesses and shares how she gained the title of "Back Office Boss." She highlights the many lessons she’s learned as a teacher that continue to help her in her business today. She clarifies what ‘back office’ means and why it applies to all companies. Dee highlights the importance of identifying weaknesses in your business and finding the right people to support you with those processes. She shares why referrals are necessary and how you can identify the point in your business journey where outsourcing becomes essential. She also discusses ways of finding cost-effective back office solutions and how much you will need to train support staff.
“The most critical thing that one can do is to make the difficult analysis of what your own limitations are.” - Dee Taylor-Jolley
This week on SmallBizChat Podcast: How Dee gained the title of "Back Office Boss." The lessons Dee learned when working as a teacher and how they helped her build a successful business What back office structure means and why it applies to every business Why using back office support and outsourcing is essential to small businesses Why you need to identify your weaknesses and strong points in your business skills Why referrals are an essential part of choosing the right back office support The point in a business when you will need to hire support and use outsourcing Cost-effective ways of getting back-office support How much training you should provide to your support staff
Connect with Dee Taylor-Jolley: Willyjollie.com Jolley University website Dee Taylor-Jolley on LinkedIn Dee Taylor-Jolley on Instagram Dee Taylor-Jolley on Facebook Dee Taylor-Jolley on Twitter
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Brett Cooper is an HR expert, business advisor, keynote speaker, and executive coach. Over the years, he has assisted government branches, non-profit organizations, and corporations to work together more effectively and promote working relationships. As the President and Co-Founder of Integris Performance Advisors, Brett helps clients increase employee engagement and improve business efficiency. He is also the best selling writer and co-author of Solving the People Problem, the number one book on the Entrepreneur's 2021 Must-Read list.
Today, Brett shares his tips on supporting your employees as you steer your business through these challenging times. He explores what you can do to stay focused on helping your team and how you can help workers keep their focus. He explains what he means by "the people problem" and how you can foster empathy in the workplace and support team members to better understand each other. He highlights how you can learn to recognise how people communicate differently to make interactions more effective. He also shares his thoughts on managing employees from different generations, how you can resolve conflict, and why your emotional intelligence development is vital for your business.
“You have to worry about your people, and you've got to make sure that you are playing your role to enable them to do everything that they can do.” - Brett Cooper
This week on SmallBizChat Podcast: How to support your team while keeping your business going How you can stay focused to support others What you can do to help others stay focused on their job What is ‘the people problem’ What you can do to help people appreciate differences in others and foster empathy in the workplace Understanding how others communicate and interact effectively with your team How to increase your emotional intelligence - and why you should What the DISC framework is and how you can use it Managing employees from different generations and helping the team integrate and communicate Resolving conflict and helping others understand cultural differences Why productive conflict is useful in business How to apply the effects of increasing your emotional intelligence to your business
Resources Mentioned: Solving the People Problem: Emotional Intelligence Survey
Connect with Brett Cooper: Solving the People Problem website Integris Performance Advisors website Integris Performance Advisors on LinkedIn Brett Cooper on LinkedIn Brett Cooper on Twitter
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Steve Dailey is an expert coach who helps small business owners succeed financially and in their lives. He is the founder of Achievement Bridge as well as Entrepreneur Excellence, LLC., a firm dedicated to guiding entrepreneurs in the direction of their desired goals, and ultimately towards lifetime achievement. Steve has contributed his business growth insights to over ten best-selling books, along with a variety of platforms including Zig Ziglar's CanDoGo and The Network Marketing Magazine Collaboration. Steve also served as a technical editor for Selling for Dummies, All-In-One Selling for Dummies, and Presentations for Dummies.
Steve joins me today to share the “secrets” you need to generate more money and scale your small business to 7-figures. He discusses the distinction between being employed by your company and truly leading the company and why it is crucial to take a hard look at how attached you are as an owner. Steve also highlights the first steps to consider if you want to build a million-dollar business and whether 7-figure growth truly is possible for your brand.
“If you want to make more money, very simply, deliver more value.” - Steve Dailey
This week on the SmallBizChat Podcast: What money is an expression of and the only way to access more money Whether reaching 7-figures is attainable for all businesses How a business owner's level of involvement in the company relates to growth Whether 7-figure growth is possible for solopreneurs Steve's insights on outsourcing and what you should outsource The importance of attitude and surrounding yourself with positive people and information What a product ladder is and why you should define your business's product ladder What the 80/20 trap is and how to avoid it What’s better: to have $1 from 1,000 people, or $1,000 from one person A breakdown of Steve's 7 Triggers to 7 Figures Strategy and what "ROE" stands for How transformation stories can positively impact brand growth
Connect with Steve Dailey: Entrepreneur Excellence 7 Triggers to 7 Figures Strategy Steve Dailey on LinkedIn
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Ross Kimbarovsky is the founder and CEO of Crowdspring, a resource that connects clients to a team of over 220,0000 freelancers for branding and design services. Originally from Ukraine, Ross emigrated to the United States and enjoyed a successful career as a trial attorney. He has founded numerous startups, including Quickly Legal, Respect, and Startup Foundry. Ross mentors entrepreneurs through the Founder Institute and TechStars and was honored as one of TechWeek100's top technology leaders and business visionaries.
Today, Ross and I discuss the importance of brand building and what you can do to improve your business brand. He shares tips on building a strong brand and how you can reinvent your corporate identity. He highlights what you can do to avoid fads in design and how you can identify areas for improvement. He also shares how you can establish the right brand voice for your business and stay up to date with the latest brand trends.
"Anything that you, your employees, your customers can see is your brand identity, but your brand is so much more." - Ross Kimbarovsky
This week on SmallBizChat Podcast: What is a brand and how you can improve your corporate identity Six things you can do to build your brand identity How you can reinvent your brand A useful exercise to identify where your brand needs improvement How you can establish your brand voice How to stay up to date with the latest tools and branding trends
Connect with Ross Kimbarovsky: Crowdspring Website Crowdspring on LinkedIn Crowdspring on Instagram Crowdspring on Facebook Crowdspring on Twitter Ross Kimbarovsky on LinkedIn Ross Kimbarovsky on Twitter
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Elayne Fluker is the host of the Support is Sexy podcast, a show with more than 800,000 downloads and listeners worldwide. She is the founder of SiS academy, an online learning platform for black women entrepreneurs. Through her consulting agency Chich Rebellion, Elayne and her team help black female business leaders elevate their brand and grow their businesses through thought leadership and compelling content. Elaine is the author of the highly anticipated book, Get Over 'I Got It': How to Stop Playing Superwoman, Get Support and Remember That Having It All Doesn't Mean Doing It All Alone, coming out in May 2021
Today, Elaine and I discuss how she discovered her passion for encouraging others to seek support. She shares her philosophy on the "having it all" mindset and why you should be defining what that means for you. She explores why we often find it hard to ask for support and how having the right partner can help. She highlights the different self-care elements in business and the common attributes of the most successful female business leaders. She also shares why allowing space for honesty in your business is vital and how having mentors and other support will provide you with the framework for success.
"Maybe you can do it for yourself, but how wonderful would it be to be open to the universe trying to send support your way." - Elayne Fluker
This week on SmallBizChat Podcast: How Elaine found her passion for supporting others How "having it all" should be something self-defined Why it can be hard to ask for support How the right partner can help you "I got it syndrome," what it is and how you can avoid it How you can be more open to support The different facets of self-care in business Attributes of the most successful female business leaders Why conversations and opportunities for honesty are essential within your business Who Elaine looks up to for mentorship and inspiration How to create the right support framework for you and your business
Resources Mentioned: Abundance Now by Lisa Nichols Acts of Faith: Daily Meditations for People of Color by Iyanla Vanzant A Blessing by Bonita C Adams and Jacqueline Adams
Connect with Elayne Fluker: Elayne Fluker website SiS Academy Elayne Fluker on LinkedIn Elayne Fluker on Facebook Elayne Fluker on Instagram
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Martin Harshberger is a small business consultant and business advisor. Following his role as a General Manager for a Fortune 500 company, he founded his own company in value-added logistics in Memphis. After growing the organization to a multimillion-dollar company, Martin started another business and had the same successful growth. He moved away from full-time entrepreneurship to become a business consultant for small and medium enterprises. He helps business owners and CEOs develop successful strategies and positively impact the world through his mentorship program.
Today, Martin joins me to share his advice for business owners on how to develop your business strategy in 2021 and explains why a business strategy is essential for any business, whatever the size. He discusses the things you should focus on to help save your business during these troubling times and shares his advice for business owners that have been closed due to the virus. We also explore the common misconceptions people have about business strategy and how you can boost your leadership to achieve your desired results.
"You've got to do something that sets you apart from the competition because if the customer views you the same as everybody else, he looks at two things, price and delivery." - Martin Harshberger
This week on SmallBizChat Podcast: Why strategy is essential for businesses of all sizes What you need to focus on to save your business during these challenging times Advice for business owners that have closed down due to the pandemic Industries that are currently experiencing growth A common struggle people have with business strategy The most common ‘missing link’ when companies create their strategy How to boost your leadership to better execute your business strategy What you can do to help change trickle down throughout an organization
Resources Mentioned: No Nonsense Management: A General Manager’s Primer by Richard Sloma
Connect with Martin Harshberger: Martin Harshberger website Martin Harshberger on LinkedIn Martin Harshberger on Twitter Martin Harshberger on Facebook
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Kenny Harper is a speaker, trainer, and business coach. He started out as a musician, and after realizing he had the creativity but not the business acumen, he became a student of business growth strategies. As an award-winning small business expert, certified digital marketing advisor, and Harvard faculty club mastermind leader, he has written three books, is a Business Growth Coach and Advisor for Growth Amplifiers, and a producer of the Growth Amplifiers Business Growth Magazine and Podcast. Kenny is on a mission to inspire and empower those with the right attitude, drive, and expertise to amplify their business. He strives to connect with other rockstar professionals and assist in growing their business by leveraging their unique skill sets.
In today's episode, Kenny shares his unique journey from a full-time musician to an award-winning business coach. He shares advice for business owners that may be struggling through the pandemic and how any business can change direction by looking at their current position. He explores the types of companies that are succeeding during these challenging times and how a business can steer towards success during the pandemic. He also shares the strategies he is working on with his clients for 2021 and what you can do to make your company stand out online.
"Everyone has the opportunity if they take a step back, humble themselves, and are willing and have the right attitude and commitment to take new actions to achieve new results." - Kenny Harper
This week on SmallBizChat Podcast: How Kenny went from a full-time musician to business coach Kenny’s advice to business owners that are struggling through the pandemic How different businesses can change directions depending on where they are currently Some of the companies that are succeeding during the current crisis How companies can turn the corner and win during the pandemic Strategies you can use in your business to achieve success during changing times Growth strategies that Kenny is working on with clients for 2021 How to make your business stand out online
Resources Mentioned: Growth Amplifiers Business Growth Podcast Boomerang App MixMax Marketing Automation App Unstoppable by Dave Anderson Disrupt You by Jay Samit
Connect with Kenny Harper: Growth Amplifiers Website Kenny Harper Rocks website Rock My Image website Rock My Image on LinkedIn Rock My Image on Instagram Growth Amplifiers on Facebook Kenny Harper on LinkedIn Kenny Harper on Twitter
Fix Your Business in 90 Days
Does your small business need a tune-up? Are you ready to reinvent your business, increase your profits, and finally live the lifestyle you want? Enroll for the Fix Your Business Masterclass to learn how you can turn your business around and get back on the path to true freedom and success.
The Fix Your Business Masterclass is a 12-week course that includes 12 video lessons and over 20 hours of actionable content. You’ll learn everything from how to set your initial goals and how to build the systems you need to delegate and scale to how to brand your business online and offline and how to grow to seven figures and beyond.
So if you’re ready to unlock the true power and freedom of entrepreneurship - enroll today for the Fix Your Business Masterclass and start your journey to true business success.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Tonya M Evans is an intellectual property lawyer, law professor, and one of the top Bitcoin cryptocurrency experts in the country. In July 2020, she joined the Penn State Dickinson law faculty to continue her work in blockchain and cryptocurrency data and technology, entertainment law, and social justice. Tonya owns the Advantage Evans Academy, where she teaches students how to navigate their way through the cryptocurrency world to transform their finances. She is the host of Tech Intersect Podcast, a weekly show that interacts with law, business, and technology experts.
In today's episode, Tonya explains the cryptocurrency market and why it started. She explains digital wallets, the types available, and how you can make money with cryptocurrency. She highlights which industries cryptocurrency impacts the most and the opportunities cryptocurrency has to offer to small businesses. Tonya shares how you can get started with Bitcoin and where you can buy and spend this digital currency. She also shares cryptocurrency tips for beginners and explains why it's essential to explore this currency option for your business's future.
"Bitcoin is to blockchain, as email is to the internet." - Tonya M Evans
This week on SmallBizChat Podcast: Why Bitcoin started and how it worked in the beginning The difference between blockchain and cryptocurrency How you can get started with Bitcoin What is Bitcoin and how to make money with cryptocurrency Other types of cryptocurrency Digital wallets, what they are, and the different types available Which industries blockchain technologies impact the most What opportunities are available to small businesses in the cryptocurrency arena How to buy Bitcoin, where to go and what to do Where you can spend cryptocurrency How you can offer cryptocurrency transactions in your business Best Bitcoin practices for beginners Why cryptocurrency is essential for the future of small business
Resources Mentioned: Cash App Gemini Cryptocurrency Exchange eToro com BitPay Flexa com Lovecraft Country Podcast Calendly The Memo by Minda Harts It’s About Damn Time by Arlan Hamilton
Connect with Tonya M Evans: Tonya M Evans website Advantage Evans Academy Tonya M Evans on LinkedIn Tonya M Evans on Instagram Tonya M Evans on Facebook Tonya M Evans on Twitter
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
James Hunt is a celebrity wealth management expert and credit specialist that works with some of the biggest stars. Athletes, movie stars, recording artists, and business professionals rely on him to help them manage their wealth and handle personal and business matters. He also works with young entrepreneurs by assisting them in starting their entrepreneurial journey and building credit for future success. He is known as the "Credit Guru of Atlanta" and is responsible for fixing credit issues for high-profile celebrities, business owners and up and coming professionals.
Today, James and I discuss how he started his credit repair career and why your credit score is essential. He explores many people's misconceptions about credit scores and explains the difference between good, fair, and bad credit. He shares tips on what you can do if the current pandemic is impacting your finances and how you can build your business credit score. James also discusses the work he is doing with young entrepreneurs and what we can do to close the racial equity gap.
"We who have been empowered have a responsibility to impact all of those that we come in contact with to help bring them up." - James Hunt
This week on SmallBizChat Podcast: How James got started in the credit repair business Why your credit score is an essential part of your financial health Common misconceptions people have about their credit score What is good, fair, and bad credit What you can do if the pandemic has impacted your job or finances How you can build your business credit James' work helping young entrepreneurs The racial equity gap and what we can do to help Possible changes that can help cyclical poverty James' favorite old school marketing tip and business book
Resources Mentioned: Succeeding Against the Odds by John H Johnson and Lerone Bennett Jr.
Connect with James Hunt: Celebrity Credit Guru website Celebrity Credit Guru on Twitter James Hunt on Instagram James Hunt on Facebook
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Nicole Snow is the founder and CEO of Darn Good Yarn, an online ethical yarn and clothing store. After leaving the Air Force, Nicole worked at a paper company before starting her own general import business. Two years later, she wanted to launch a new venture with a focus on social consciousness. Using her passion for arts, textures, colors, and her supply chain management experience from her time in the Air Force, she created Darn Good Yarn. The company started from her bedroom during the last recession in 2008 and finished the fiscal year with $9.1m in revenue last year. Her company is a conduit to create sustainable employment for over 600 Indian and Nepalese artisans and has eight US employees.
Today, Nicole shares her journey into the sustainable business world and the lessons she learned as the business grew. She discusses how she managed her finances early on and how this changed when the company expanded. She expands on her decision to become a social entrepreneur and why any business needs to be careful about growing too quickly. She shares her tips on driving sales to your online business and why everything doesn't need to be polished to work. She also shares how you can focus online ads to be more effective and how entering business competitions can help entrepreneurs in the business journey.
"You can get into the place of too much growth too fast, and then it depletes everything." - Nicole Snow
This week on SmallBizChat Podcast: How Nicole started her business journey The secret to success as the business got bigger How Nicole managed things early on in the business The strategy behind the decision to become a social entrepreneur Why you need to be careful about growing too fast The best ways to drive sales to an online business Why you don't always have to be too polished How to focus your online ads for growing your business How entering contests can help your company
Resources Mentioned: Finish Big: How Great Entrepreneurs Exit Their Companies on Top by Bo Burlingham The E-Myth Revisited by Michael Gerber
Connect with Nicole Snow: Darn Good Yarn Darn Good Yarn on LinkedIn Darn Good Yarn on Instagram Darn Good Yarn on Facebook Darn Good Yarn on Twitter Nicole Snow on Instagram
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Carroll Bernard is a government marketing coach and trainer, and co-founder of Govology.com. He has worked as a buyer for the U.S. Navy and the U.S. Department of Veterans Affairs and has provided mentorship to hundreds of businesses in procuring government contracts when working at the Oregon Government Contract Assistance Program. As both an entrepreneur and public servant, Carroll has developed a full perspective on federal contracting and uses his extensive knowledge to help businesses navigate their way into the world of government contracting.
In today's episode, Carroll joins me to discuss the types of businesses that can work in the government contracting sector and some of the requirements needed to be successful. He explains why it's a good idea to get into government supply and how you can start the process. He shares some successful strategies for those starting out and resources that are available. He explains what PTAC centers are and how you can use them. He also shares how your industry experience applies to government work and why your financials are an essential part of the process.
"When you have these times of recessionary periods, and the market starts to contract, the government is still spending money." - Carroll Bernard
This week on SmallBizChat Podcast:
What types of business can succeed in government contracting Requirements you may need to qualify for these contracts Why it's a good idea to go into the government supply business What you should do when you want to start working in government contracts The best strategies to use when starting in the government sector Contract vehicles you will need to be effective PTAC centers, what they are, and how they can help How past experience in your industry can help in contract acquisition Why your financials are an essential element of getting into government contracts
Resources Mentioned:
USAspending: Government Spending Open Data gov - System for Award Management Help for Government Contracting - APTAC Think and Grow Rich by Napoleon Hill
Connect with Carroll Bernard:
Govology Website Govology on LinkedIn Govology on Instagram Govology on Facebook Govology on Twitter Carroll Bernard on LinkedIn Carroll Bernard on Twitter
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
John Clidy is a retired State Trooper and began selling real estate while pursuing his career with the New Jersey State Police. He gave up his six-figure salary and pension to pursue his dream of being a real estate business owner full-time in 2014. He is involved in real estate in numerous ways, including being the Operating Principal of Keller Williams Realty Washington Township, KW Regional Director of the Greater PA Region, and an investor in 5 market centers. He believes you need to go after your dreams if you want to be successful and 100% happy with your life.
John joins me to discuss how he went from a career in law enforcement to a highly successful real estate company. He shares how you can find the courage to transition yourself and the infrastructure you will need to succeed. He discusses how long he conducted his side business and why he decided it was time to take it to the next level. He also shares the many lessons he has learned while developing his company and the leadership skills he is using to help his team during the current challenging times due to the coronavirus outbreak.
"It’s smart to start anything out as a side hustle. You’ve got be smart - you’ve got to think about more than just yourself.” - John Clidy
This week on SmallBizChat Podcast: How Mark went from working as a state trooper to running his own business How you can get the courage to transition your side business to your primary job What kind of support system and infrastructure you need to succeed How long Mark waited to go from side hustle to full-time business owner The lessons Mark has learned along the way How Mark uses his leadership skills to keep people motivated during these difficult times What you can do to get in the right mindset for your family and your business
Resources Mentioned: Think Like a CEO Podcast Keller Williams app Five Levels of Leadership by John C Maxwell The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results - by Gary Kellar and Jay Papasan
Connect with John Clidy: Keller Williams Realty: Clidy Group Keller Williams Realty: Clidy Group on Facebook Keller Williams Realty: Clidy Group on Twitter John Clidy on LinkedIn John Clidy on Instagram Book: Leaving 6 Figures
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Jennifer Leake is an HR expert that specializes in effective recruitment and retention of employees. She is the CEO of Assessment Pros, a company that guides business leaders to find and keep the right people. Jennifer is the creator of the GET ENGAGED People System, a blueprint that helps business owners with who and how they hire. She is passionate about helping businesses grow and become profitable by hiring the right employees and assisting people in becoming smart leaders.
Jennifer joins me today to discuss the challenges of managing employees that are working remotely and how you can help and support them. She shares her advice on how to help team members that have never worked from home before and why knowing your individual employees is essential to any management strategy. She explains the things you can do to help remote workers with the tools, communication and social interactions they may need and the software that can help you manage your team and evaluate their performance. She also shares tips on Zoom meeting etiquette and how you can manage team communication effectively.
"We don't want to lose key talent just because of the environment around us." - Jennifer Leake
This week on SmallBizChat Podcast: The challenges of managing employees that are working remotely Why it's important to know your people individually How to set up your remote employees for success How to help employees establish structure when working from home Why it's essential to give remote workers all the tools they need Why you should have a communication plan How to support employees that want social interaction The best way to get information about your employees to understand their best work environment Software that can help you evaluate and manage your remote workers How to motivate shy employees to turn their camera on during remote meetings Working from home etiquette and Zoom meeting protocols that you need for success How to manage team communication Jennifer's favorite podcast and business app Jennifer's top old school marketing tip and her favorite business book
Resources Mentioned: BestWork DATA Slack Who Moved My Cheese? - Book by Spencer Johnson
Connect with Jennifer Leake: Assessment Pros website Assessment Pros on Facebook Sales Hiring Straight Talk Podcast Jennifer Leake on LinkedIn Jennifer Leake on Twitter
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Scott Miller is a leadership expert and host of one of the world's biggest and fastest-growing podcasts devoted to leadership, FranklinCovey On Leadership. He started his professional career in the real estate development division of the Walt Disney Company and received a B.A. in Organizational Communication from Rollins College in 1996. Scott joined Covey Leadership Center as a Client Partner in the Education Division and is now the Executive Vice President of Thought Leadership. He works with client facilitators across various industries and countries to help them become the leader they would want to follow.
Scott joins me today to discuss how you can be a courageous leader during any difficult business period. He shares how you can stay strong and help motivate your team during the pandemic. He highlights why it's crucial to maintain a balance between your long-term and short-term approach and why it's OK to be vulnerable. He shares the importance of recognizing your own mess and why honest conversation is vital in your business and personal life. He also explains how you can avoid the mistakes bad bosses make and shares his own business failures and how they helped him to change his mindset over the years.
"Bad leaders can be turned into great leaders with a bit of self-awareness." - Scott J Miller
This week on SmallBizChat Podcast: How to be a courageous leader during challenging business times Why it's OK to be scared and vulnerable How to remain resilient and keep teams motivated during the pandemic Why a balance of long-term and short-term thinking is essential How you can maintain your household while trying to manage your business Why it's important to recognise and own your mess Why honest conversations are vital, both in your business and your personal life What bad bosses do and how you can avoid following in their footsteps Tips on improving your leadership style Scott’s biggest business failures and how they helped him evolve his leadership approach Understanding the difference between being efficient and effective How to avoid over-communication Scott's favorite podcast, business book, and old-school marketing tip
Resources Mentioned: This is Marketing - Book by Seth Godin The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results - Book by Gary Kellar and Jay Papasan The E Myth Revisited - Book by Michael Gerber
Connect with Scott J Miller: FranklinCovey on Leadership with Scott Miller Podcast Management Mess to Leadership Success - Book by Scott J Miller FranklinCovey on LinkedIn FranklinCovey on YouTube FranklinCovey on Facebook FranklinCovey on Twitter Scott J Miller on LinkedIn Scott J Miller on Instagram Scott J Miller on Twitter
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Lori Ruffin is an entrepreneur, speaker, and founder of the COO Team, formerly known as Stream Strategic Planning Co. With extensive experience in the international and national non-profit world's inner workings, Lori joins her clients on their journey to expand their business and create the systems they need to grow their organization. She is passionate about helping leaders fulfill their purpose and find the ability to focus on their passions. She holds a Bachelor’s degree in Business Administration with a special focus on Marketing, Minors Urban Practice and Policy, and Spanish from the University of Richmond - Robins School of Business and an MBA in Business Administration and Global Leadership and Entrepreneurship from Regent University.
Lori joins me today to discuss what her clients are doing to ride out the pandemic and how her team is helping. She shares her tips on keeping people motivated and helping everyone feel valued and safe during challenging times. Lori highlights why it’s important to keep your business values and mission in mind when coming up with strategies and how you can help your employees be part of the process. She also shares the things you can discuss with your team, those working and on furlough, to help them stay engaged with the business.
“Our ability to support our teams really makes a difference in whether or not we are actually going to be able to survive times like this.” - Lori Ruffin
This week on SmallBizChat Podcast: What Lori and the COO team have been doing to help leaders figure out how to support their people during the pandemic How to keep teams motivated during the pandemic Why it's essential to revisit your business values How to decide between a reset or a restart for your business Why your vision and mission are important factors when steering your business through these changing times How business owners can create safe and welcoming environments for employees returning to work What to do if employees are not comfortable about coming back to work How to create effective communication channels and encourage new ideas How you can stay connected to furloughed employees Managing and helping team members that still have their job What you and your team need to consider for the future of the company and strategies you can work on The conversations you need to have with your employees How Lori stays motivated in her business
Resources Mentioned: Lead Stories Podcast with Joe Saxton and Stephanie Williams O’Brien Canva Necessary Endings: The Employees, Businesses, and Relationships That All of Us Have to Give Up in Order to Move Forward - by Henry Cloud The E-Myth Revisited - by Michael Gerber
Connect with Lori Ruffin: COO Team Website COO Team on LinkedIn COO Team on Facebook Lori Ruffins’ website Lori Ruffin on LinkedIn Lori Ruffin on Instagram Lori Ruffin on Facebook
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Andrew Andrews-Ramirez is a former infantry soldier turned entrepreneur. He graduated from the University of Chicago Booth School of Business after leaving the military. Andrew is the CEO of VargasAndrews, an international professional services company that specializes in business turnarounds. With a passion for transforming businesses and business owners' lives, he helps leaders become more efficient and improve their problem-solving abilities. His team works with companies to identify where they are going and how they will get there.
Today, Andrew and I discuss the challenges facing business leaders during the coronavirus pandemic. He shares how his clients are currently coping and how you can steer your business through these challenging times. He highlights how technology is helping companies adapt to the new "normal" and why honest communication is essential. He discusses how you can avoid some of the leadership mistakes we have seen due to the pandemic and why we all need to work together to get through it. Andrew also shares how his time in the military helps him with his business and which veteran organizations he has found most helpful.
“To be a true leader, you need to be able to make those tough decisions that might go against the grain.” - Andrew Andrews-Ramirez
This week on the SmallBizChat Podcast:
How to navigate your way through uncertain times as a business leader Why a flexible approach to your business is essential How technology is helping businesses during the pandemic Examples of failures in leadership during the coronavirus crisis and how to avoid them Why honest communication with your employees is important Why we need to find a way to work together as business leaders and as part of the community How Andrew’s experience in the military helps him with his business The best organizations and programs for veteran entrepreneurs Andrew's favorite podcast, apps, and business books How Andrew stays motivated
Resources Mentioned:
Microsoft Teams Bunker Labs The CEO Circle Patriot Boot Camp Tuck Next Step Program - Dartmouth College Stanford Ignite Syracuse Entrepreneurship Bootcamp for Veterans Traction - Get a Grip on Your Business - by Gina Wickman
Connect with Andrew Andrews-Ramirez: VargasAndrews website Andrew Andrews-Ramirez on LinkedIn Andrew Andrews-Ramirez on Instagram
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Mary Fran Bontempo is the Co-Founder of Brilliantly Resilient, a podcast that teaches audiences strategies and tools to thrive in the face of adversity and beyond. Mary is a TEDx speaker and the author of four books, including The 15-Minute Master, which focuses on her son’s heroin addiction and how to navigate a crisis. She is a Bucks Happening Author Award winner and was recognized as a 2017 YWCA Woman Who Makes a Difference. Mary has been featured in numerous publications, including Thrive Global and Huffington Post. She is also a featured columnist for Best Kept Self and Women’s Voices Magazine.
Mary joins me today to discuss how you can be brilliantly resilient and prepare for unexpected moments, such as the epidemic crisis. She shares her strategy for being brilliantly resilient in three steps and highlights the importance of taking a moment to breathe, not giving in to your fears, and finding the skills and actions that will help you move forward. She also shares how faith and her tribe of people are vital resources for finding motivation and offering support as a coping mechanism.
“Everyone has natural gifts - that is where your brilliance lies.” - Mary Fran Bontempo
This week on the SmallBizChat Podcast:
Why it is vital to stay in the present moment and prepare for the unexpected Why you need to explore all options and not be afraid of asking for help The three parts of being brilliantly resilient Taking a pause, reviewing your values and what is important to you, and identifying your controllables Making 'what you can do' decisions to affect the situation Recognizing your skills and talents and aligning them with your natural gifts Reflecting on bad times to identify the resources you used to get through them The power of faith and finding coping mechanisms Mary's favorite podcast and business app Where Mary finds motivation and her favorite business book
Resources Mentioned:
EOFire podcast Zoom Bird By Bird by Anne Lamott
Connect with Mary Fran Bontempo: Brilliantly Resilient Mary Fran Bontempo’s website Mary Fran Bontempo on LinkedIn
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Steve Bollar is an education expert and the Founder of Stand Tall Steve, a company that works with forward-thinking organizations to improve their culture and develop new ideas and leadership skills. Steve is a virtual and live motivational speaker, consultant, mentor, trainer, professional personality, and coach. He is the author of Stand Tall Leadership: Stand Tall to Think Differently and Lead Successfully. Steve is an Adjunct Instructor at Rutgers University, the Vice President of Elementary Education at CSMI LLC, former Superintendent of Schools, and was previously on the Board of Directors of the New Jersey Principal & Supervisor Association. He has an M.A. in Educational Leadership from The College of New Jersey and a B.S. in Education and Art from the Kutztown University of Pennsylvania.
Steve joins me today to discuss education in the current COVID-19 climate. We discuss the changing situation and how this is affecting schools, children, and parents. Steve highlights the difficulties in providing virtual or hybrid learning and the implications of society's digital divide. We discuss whether the grade or the action of learning is important, and Steve shares his results formula, which helps educators motivate students towards success. Steve also shares his favorite podcasts, books, and business apps.
“It’s not necessarily 100% about the grade… It's about the learning.” - Steve Bollar
This week on the SmallBizChat Podcast:
How the changing situation in schools and their response to COVID-19 makes choices difficult for parents. The challenge of protecting children on public transport and school buses How schools are making virtual learning and hybrid learning work at different grade level Why the digital divide could widen the achievement gap Why it is vital to introduce change and understand the needs of children and teachers Why learning is just as important as the grade The 5 R's of the results formula: respect, recognize, reward, reinforce, and results Why we need to focus on positive reinforcement Steve’s favorite podcast, business apps, and books
Resources Mentioned:
The Speaking Show with David Newman Hidden Brain podcast EntreLeadership podcast The Speaker Author: Sell More Books and Book More Speeches by Cathy Fyock and Lois Creamer The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do by Michael E. Gerber
Connect with Steve Bollar: Stand Tall Steve Stand Tall Steve on Facebook Stand Tall Steve on Twitter Stand Tall Steve on LinkedIn
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Dawn Brolin is a certified public accountant, fraud examiner, and the Chief Executive Office of Powerful Accounting, a nationally recognized accounting, tax, and consulting firm. Dawn has in-depth accounting and business expertise, working in the field for more than nineteen years. She is a QuickBooks expert, a former member of the Intuit Accountant Advisory Council, and a speaker with an entertaining style at webinars and live conferences. She has a Bachelor's degree in Business Administration and a Master's in accounting from the Eastern Connecticut State University. Her accolades include being named Top 25 Most Powerful Women in Accounting and selected as a Top 40 Under 40 by CPA Technology Magazine in 2009.
Dawn joins me today to discuss the Paycheck Protection Program loans and small business finances in light of the COVID pandemic. Dawn discusses the problems surrounding the first release of PPP loans and why many sole proprietors did not get access to PPP support. We discuss doing things the right way going forward, including financial reporting and bookkeeping, and having a legitimate business with a business bank account and EIN. Dawn shares the paperwork that every business should hold in a permanent store and where you can find bookkeeping services at an affordable price. She also discusses taxes on self-employed unemployed payments and what you need to consider if you are contemplating making a 401k withdrawal.
“The world will never, ever be the same after COVID. Period. And because of that, if you’re a small business owner, you need to change the way you approach your business.” - Dawn Brolin
This week on the SmallBizChat Podcast:
The problems of the first round of PPP loans and PPP fraud How some small business owners took PPP loans and did not do the right thing with the money Why only five million of the 28 million small businesses got PPP loan money The paperwork you need to qualify for government-funded resources Why small businesses need to change the way they approach their business How to store your financial paperwork and the documents you need to keep in your permanent file Affordable solutions to get started with bookkeeping The latest rumors on PPP loan forgiveness Why you should start preparing your finances now, ahead of election time Why it is vital to run a legitimate business with an EIN and a business bank account Why you should opt for having taxes taken out when applying for unemployment The waiving of penalties on drawing on your 401k and why you need to be smart about taking those withdrawals
Resources Mentioned:
SmartBolts QuickBooks Dropbox Profit First by Mike Michalowicz
Connect with Dawn Brolin: Dawn Brolin’s website Powerful Accounting Powerful Accounting on Facebook Dawn Brolin on LinkedIn Dawn Brolin on Twitter
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Kim J. Plyler is the CEO and president of SahlComm Inc., a public relations and creative communications firm based in Pennsylvania. Kim is a public speaker, PR strategist, Certified Optimize Coach, and author of Master Your Story, It Matters! She has written speeches for admirals in the US navy, has an education in theatre with a Bachelor of Arts degree from DeSales University, and attended The Defense Information School for Journalism, Public Affairs, and Media Relations. Kim has traveled the world, inspiring her to become a storyteller at heart.
Kim joins me today to discuss how to master your brand story. She shares why authenticity in your narrative is a vital part of connecting with your audience. She discusses the importance of looking inward to find out who you are and why failures are powerful lessons that will point you in the right direction to move your business forward. She shares tips for refreshing your brand and highlights why it is vital to discover people’s perception of you and your business. Kim also shares her favorite marketing tips, business apps, and podcasts.
“The best place to learn is when you fail because that’s when you start to look internally and you start to see, really, what you are.” - Kim J. Plyler
This week on the SmallBizChat Podcast:
Why businesses need to understand their company narrative and the importance of authenticity Why you should look internally to discover who you are and what you want to do How to use your brand story to connect with people and your target audience How to use the lessons of a business failure to move forward New trends in communication that are leveling the playing field between small businesses and huge corporations Where to start when refurbishing your brand Why it is vital to listen to how people perceive your brand Kim's best marketing advice for start-up businesses Kim’s favorite business app, old school marketing tip, and podcast
Resources Mentioned:
Become Your Own Boss in 12 Months by Melinda Emerson Zoom Cision The New York Times PhilosophersNotes podcast
Connect with Kim J. Plyler: SahlComm Inc. SahlComm on Facebook SahlComm on Twitter SahlComm on Instagram Kim J. Plyler on LinkedIn Master Your Story podcast
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Kristin Judge is a speaker, cybersecurity expert, and a dedicated advocate against cybercrime. She is the CEO and President of Cyber Crime Support Network and the Principal and owner of Opcio Solutions, LLC, both of which strive to promote cyber safety. Additionally, Kristin is a member of the World Economic Forum’s Partnership Against Cybercrime alliance. Before her current work, Kristin worked with the National Cyber Security Alliance as a program lead and ultimately the Director of Special Projects and Government Affairs. Kristin also formerly served at the Center for Internet Security as the Executive Director of Trusted Purchasing Alliance and Director of Partner Engagement.
Kristin joins me today to discuss cybersecurity best practices and how you can protect yourself and your business from cybercriminals. She highlights the tactics scammers use to take advantage of innocent people, what the number one type of scam currently is, and what led her to found her nonprofit organization. Kristin also highlights how to respond as a victim of cybercrime and how to improve your security moving forward.
“Once someone’s been a victim, they’re more apt to actually want to do something.” - Kristin Judge
This week on the SmallBizChat Podcast:
The prevalence of small business cybercrimes in the COVID-19 era My personal experience with cybercrime and the importance of sharing stories Why you shouldn’t give money to a person who approached you first A tactic that the majority of scams begin with How to ensure that you have legitimate insurance to protect you from cybercrime The first thing you should do if you are a victim of cybercrime What business email compromise is, how to report it, and how to recover Tips for keeping your cybersecurity in check The importance of hovering over email addresses and links to assess the legitimacy The interplay between fraud and unemployment during COVID-19
Resources Mentioned:
ScamSpotter Department of Homeland Security FBI Local Field Offices Wayback Machine
Connect with Kristin Judge: Cyber Crime Support Network Kristin Judge on LinkedIn Fraud Support Call Specialists: 211
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Sean McCool is an award-winning digital marketing consultant, strategist, and performance coach with 34 years of experience in sales, marketing, and copywriting. Sean is the founder of Sean McCool Consulting, where he helps companies worldwide build their digital presence, enhance customer experience, and ensure that online visitors ultimately convert to clients. Sean is also the host of the podcast, Persuasion by the Pint, and the founder of the life coaching business, Rise Up Champion Enterprises, LLC.
Sean joins me today to share his top marketing and sales tips, specifically focusing on how copywriting contributes to achieving sales objectives. Sean discusses why you should think of sales like an invitation and how to approach sales copy in a way that resonates with your intended audience. Sean also highlights the importance of effective sales funnels and which tools he recommends for tracking conversions.
“We have a responsibility to our people to serve them and part of service is making sure they take action, even in spite of themselves sometimes.” - Sean McCool
This week on the SmallBizChat Podcast:
The three components to consider with any marketing campaign The definition of copy and the importance of writing compelling copy in marketing What an offer truly is and how to think of offers What you need to understand about your brand audience Sean’s tips for writing good sales copy Why you should use templates for writing sales copy and the three types of templates Sean uses What counts as a conversion and the best ways to track conversions Sean’s “aisle nine” secrets for writing headlines that make people want to continue reading How to engage with customers and create effective sales funnels What to consider if you are thinking about hiring a copywriter
Resources Mentioned:
Wicked Reports Microsoft Excel Rev
Connect with Sean McCool: Sean McCool Sean McCool on LinkedIn Sean McCool on Twitter Sean McCool on Instagram Podcast: Persuasion by the Pint
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Vanessa A. Lindley is a consultant, speaker, coach, and the CEO of The Lindley Consulting Group, LLC., a personal and professional development consultancy. Throughout her career, Vanessa has worked with brands including Citi, Chase, National Urban League, and the Children’s Aid Society. Vanessa is also a guest lecturer at Columbia University, the author of Achieve Financial Victory: 7 Ways to Win With Your Money, and contributes her financial expertise to Women of More Magazine.
Vanessa joins me today to share how your approach to finances can impact your personal and professional life. She discusses what wealth truly is and how to handle your budget as a business owner and as an individual. Vanessa highlights common ways people find themselves in debt and how to get rid of debt strategically. Vanessa also shares her favorite old-school marketing tip and why she believes you should not go it alone when it comes to financial planning.
“You should be starting with the end in mind.’” - Vanessa A. Lindley
This week on the SmallBizChat Podcast:
How money mindset shows up when it comes to both personal and professional finances The importance of knowing your numbers and why you shouldn’t avoid your finances out of fear How Vanessa defines wealth and how to truly achieve it How to plan for the future financially as a small business owner How often you should evaluate both your personal and business budget Why it is crucial to keep your personal and business finances distinct Why you need to have an emergency fund Three reasons why people typically end up in debt and three methods for getting out of debt The importance of working with a financial professional as you approach your money The value of connecting with people as a marketing strategy
Resources Mentioned:
QuickBooks The Dave Ramsey Show
Connect with Vanessa A. Lindley: Vanessa Lindley on LinkedIn Vanessa Lindley on Twitter Vanessa Lindley on Instagram Lindley Consulting Group on Facebook
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Carole Hodges is the founder and author of the Menopause Millionaire. She is a financial expert dedicated to helping women approach their relationship to money with self-confidence as they enter menopause. She is also a licensed insurance representative in California and Nevada and has worked as a financial services representative at MassMutual Greater Pacific. Carole formerly served as the CEO of WWC Insurance Solutions and as a life strategy coach with The YES Connection, among other roles.
Carole joins me today to discuss how female business owners can make better financial decisions to enter menopause and retirement more effectively. She shares how menopause can serve as a wake-up call for women to assess all aspects of their lives and move forward with increased direction and clarity. Carole also highlights the importance of strategizing your retirement fund as a small business owner and where to turn for advice for better managing personal and business finances.
“This is the time to do a deep dive and say ‘What do I want to accomplish? What do I want to be in the rest of my life?’” - Carole Hodges
This week on the SmallBizChat Podcast:
The percentage of entrepreneurs that have no retirement savings plan Attitudes towards money that small business owners need to be successful Tips for approaching finances and retirement as a small business owner Why you shouldn’t ignore social security and what percentage you should put into it What the maximum for social security is right now What being a Menopause Millionaire means to Carole What business owners need to ask themselves as they approach selling their businesses and the importance of a succession plan How to figure out how much money you will need to retire Things that change for women at age 50 and aspects of life to reflect on in mid-life Whether women should borrow money to launch their business and the hoops women often have to go through Insights into finances and business structure as a female business owner and the importance of having a good CPA or attorney The value of reaching and connecting with people every day
Resources Mentioned:
Social Security Gmail What's in the Way Is the Way: A Practical Guide for Waking Up to Life by Mary O’Malley
Connect with Carole Hodges: Menopause Millionaire Menopause Millionaire on Facebook Carole Hodges on Twitter
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Delatorro McNeal is a world-renowned, CSP-designated keynote speaker, the CEO of Platinum Performance Global, LLC, and the founder of The Full Throttle Experience. Delatorro is a member of the National Speakers Association and the Global Speakers Federation and offers powerful motivational messages to audiences around the globe, including organizations such as Johnson & Johnson, New York Life, JP Morgan Chase, Prudential, and Accenture. Delatorro is also a peak performance expert, working with entrepreneurs and Fortune 500 companies to improve their teamwork, communication, and overall professional performance. Additionally, Delatorro is the author of several books including Caught Between A Dream And A Job and Platinum Presentations, and has been featured on media platforms including NBC, ABC, FOX, and BET.
Delatorro joins me today to discuss goal-setting and why it is important to pace yourself as you work toward your vision. He shares the importance of consistency, why less is often more, and tips for developing better motivation. Delatorro also highlights why you should execute first and feel second, the power of accountability, and how to operate at your best by making continual improvements over time.
“The secret to our success or failure is hidden in what we're doing daily.” - Delatorro McNeal
This week on the SmallBizChat Podcast:
What you need to consider before moving forward with goals for the future Why people go back to their old habits even when they resolve to make changes The importance of patience and giving yourself time to deliver fully Why less is more and why consistency matters more than quantity How motivation fuels your action How speaking about your goals can move you close to achieving them Factors that contribute to entrepreneurs and solopreneurs feeling isolated What task complexity is and how to combat overwhelm while working towards goals The power of a daily routine and what your routine says about your priorities The concept of “performance beyond goals” and a key question to ask yourself daily
Resources Mentioned:
WeWork The Wealthy Speaker Podcast with Jane Atkinson Marco Polo Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
Connect with Delatorro McNeal: Delatorro McNeal Delatorro McNeal on LinkedIn Delatorro McNeal on Facebook Delatorro McNeal on Instagram Delatorro McNeal on Twitter Delatorro McNeal on YouTube
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Naly Rice is a writer, speaker, media personality, and business leader. She is the founder and CEO of the full-service digital marketing company, LN Creative Group (LNGC), and has extensive experience in marketing, formerly serving as the Director of Marketing for Edge Hosting, LLC and SemaConnect. Naly also serves as chief blogger for her career and lifestyle website, which reaches 200K readers globally and empowers women through knowledge-sharing and inspiration.
Naly joins me today to discuss what you need to know about rebranding your business in 2020. She shares some of her best advice for brand visibility and the importance of consistency in your branding efforts. She discusses how to approach branding, even with a small budget, and explains what a “brand guide” is and why every company should have one. Naly also highlights resources for creating brand assets that are consistent across all platforms and why you need to consider brand experience, not just brand appearance.
“You have to really embody your brand as a CEO.” - Naly Rice
This week on the SmallBizChat Podcast:
Why it is essential for small businesses to pay attention to their branding How to approach branding, even with a minimal budget Identifying the right time to adjust your branding How the visuals you use impact your overall branding What the timeline typically is for recreating your company logo and how much it could cost What to be careful of when it comes to using design websites What a brand guide is and why you should create one Tools you can use to ensure consistent branding across social platforms Leveraging voice marketing and how to effectively add voice to your brand How to ensure that your customers have a positive brand experience and where to begin How to strategically roll out your rebrand
Resources Mentioned:
99designs Fiverr Upwork Canva PicMonkey Adobe Creative Cloud Best Friends with Nicole Byer and Sasheer Zamata Google Drive Meditations by Marcus Aurelius
Connect with Naly Rice: Naly Rice website LN Creative Group Naly Rice on LinkedIn Naly Rice on Twitter
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Griffin Stewart is an e-commerce consultant, affiliate marketer, and the owner and co-founder of 5DayDeal, a multi-million dollar start-up which he founded with his wife Valerie in 2014. Specializing in joint venture partnerships, Griffin donates 10 percent of his profits to charity and has contributed over 1.8 million dollars to non-profits over the past five years. Before 5DayDeal, Griffin spent eleven years as the owner of the photography online sales consulting company, The Traveling Designer. In addition to his business ventures, Griffin is an award-winning travel and landscape photographer whose work has been featured by National Geographic.
Griffin joins me today to discuss affiliate marketing and strategies for success in the online marketing space. He shares how his brand 5DayDeal works, the dynamic between the company and its partners, and how Griffin’s dedication to giving back serves as an integral piece of 5DayDeal’s mission. Griffin also highlights best practices for affiliate marketing and why you shouldn’t try to sell products that you don’t truly believe in.
“If you don’t believe in the product, don’t promote it.” - Griffin Stewart
This week on the SmallBizChat Podcast:
What affiliate marketing is and how it works The most effective ways to engage in affiliate marketing How you can truly make money with affiliate marketing What the 5DayDeal is, how the platform works, and the types of products it promotes The evolution of 5DayDeal and how the brand got started How giving back fits into Griffin’s vision for 5DayDeal makes partnerships a win-win experience How the brand determines which affiliates to partner with, and how 5DayDeal makes partnerships a win-win experience The major dos and don'ts of affiliate marketing The importance of promoting products that you truly see the value in Where your motivation in business should be
Resources Mentioned:
The Tim Ferriss Show Slack Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation by Jay Samit The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
Connect with Griffin Stewart: 5DayDeal Griffin Stewart on LinkedIn Griffin Stewart on Instagram
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
A’Lelia Bundles is a journalist with over thirty years of experience working at NBC News and ABC News as an Emmy-award winning producer and executive. A’Lelia, who graduated from Harvard and Columbia University’s Graduate School of Journalism, is the author of multiple biographies about her notable female ancestors, including Madam C. J. Walker and A'Lelia Walker. Among those books is On Her Own Ground: The Life and Times of Madam C. J. Walker, a New York Times Bestseller which tells the story of A’Lelia’s great-great-grandmother, an entrepreneur and philanthropist who overcame all odds to build a business empire. On Her Own Ground was the inspiration for the Netflix series Self Made, starring Octavia Spencer. A’Lelia is currently working on her fifth book, The Joy Goddess of Harlem: A'Lelia Walker and the Harlem Renaissance, about her esteemed great-grandmother.
A’Lelia joins me today to discuss the enduring legacy of Madam C. J. Walker and the entrepreneurial insights she discovered from her great-great-grandmother’s journey. A’Lelia shares how Madam Walker rose, built a business empire from the ground up, and addressed the greater social and economic challenges she faced along the way. A’Lelia also shares her thoughts on the Netflix series Self Made, as well as a peek into the life of her other notable ancestor, her great-grandmother A’Lelia Walker.
“What really needed to be done was to give women confidence and economic independence.” - A’Lelia Bundles
This week on the SmallBizChat Podcast:
The inspirational story of Madam C. J. Walker that A’Lelia tells through her biography Insight into Madam Walker’s business empire, what she created, and the problem she solved The time period in which Madam Walker started her company, and why this is so significant Madam Walker’s business and sales strategy, how she built a network, and what she learned about the power of women working together Madam Walker’s value of women’s empowerment and how investing in women can result in increased confidence, economic independence, and generational wealth How Madam Walker gave back through philanthropy The impact of red-lining and white supremacy on Madam Walker’s business The Netflix series, Self Made, and how much of a role A’Lelia had in the development of the series Objections A’Lelia had to Self Made, and which aspects of Madam Walker’s story the series misportrayed Insights into A’Lelia Walker’s life, how she brought people together, and the significance of Harlem A’Lelia’s favorite Madam Walker stories, and the lasting legacy of her great-great-grandmother
Resources Mentioned:
National Business League (formerly National Negro Business League) National Association of Colored Women’s Clubs National Association for the Advancement of Colored People Walker’s Legacy Foundation
Connect with A’Lelia Bundles: A’Lelia Bundles Madam C. J. Walker A’Lelia Bundles on Facebook A’Lelia Bundles on Twitter A’Lelia Bundles on Instagram
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Dedicated to motivating, empowering, and uplifting women to live a life of MORE, Michelle Washington is the CEO of Women of MORE Organization, LLC, and the author of Women of MORE Magazine, which was featured by Harper’s Bazaar. In addition to hosting inspiring events and highlighting women at the top of their game through these endeavors, Michelle also serves as Chief Brand & Innovation Officer at The People Resource Group. She is also the founder of the High Achievers Motivational Academy and formerly served as a Senior Analyst at the Bank of America.
Michelle joins me today to share how she built her brand, Women of MORE, and differentiated herself in the marketplace by staying relevant. She shares the difference between approaching your work from a hobby mindset versus a business mindset and the importance of relationship-building as you market your brand. Michelle also highlights the importance of remembering who you are and investing in the commitments you make to yourself to truly live a life of MORE.
“Be patient but be persistent in everything that you do and understand who you are.” - Michelle Washington
This week on the SmallBizChat Podcast:
The season of life that led Michelle to launch her Women of MORE brand Why women spend so much time investing in others above themselves The importance of remembering who you are as a woman The most significant thing plaguing female business owners right now How you can get over your past regrets in life and move forward into your dreams How your level of commitment relates to your ability to live a life of MORE The two words that Michelle lives by and how these words apply to living a life of MORE The importance of keeping the promises you make to yourself How Michelle maintains her positivity and what keeps her moving forward The best business advice Michelle has received and her favorite old-school marketing tip What is next for the Women of MORE brand
Resources Mentioned:
DEtv TikTok Tuesday Morning Coffee Podcast
Connect with Michelle Washington: Women of MORE Magazine Michelle Washington on LinkedIn Michelle Washington on Twitter Women of MORE Magazine on Instagram
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Tax expert Eva Rosenberg is a certified public accountant, reputed tax writer, and the founder of TaxMama.com, with over thirty years of experience in the financial sector. Eva is the author of multiple books on taxes, including The Tax Anxiety Xperience – a T.A.X. Planning Guide, Deduct Everything!, and Small Business Taxes Made Easy, which Entrepreneur Magazine deemed one of the best tax books of 2005. Eva is also a TaxWatch columnist for Dow Jones and a public speaker and teacher, sharing her insights on platforms including U.S.C.’s School of Engineering’s Interactive Instructional Television Network. She is also the host of the TaxQuips podcast.
Eva joins me today to share insights into managing your business taxes so you can approach filing confidently and strategically. She shares insights that all small business owners should know about regarding the latest tax reform and how to avoid unnecessary penalties and costs. Eva also highlights the value of working with the right tax professional as you go through the filing process and answers common questions small business owners tend to have when it comes to deductions.
“If you’re in business, it is your responsibility to sit down with a good tax professional.” - Eva Rosenburg
This week on the SmallBizChat Podcast:
Things to keep in mind when it comes to filing this year’s taxes When business taxes are due and how to avoid penalties What type of professional you need to help you with your business taxes, who to stay away from, and why sitting down with the right person is essential Insights into the new tax reform law and how the Secure Act will impact business Whether all business owners should put their business on extension, and what that involves The “secret” form that will allow you additional time to pay your taxes Whether there are any unique tax benefits for gig workers or freelancers The most common tax deductions that people miss Why you should track your out-of-pocket cash spending Tax limits when it comes to buying gifts for clients The “what’s in it for me” concept and how it applies to marketing and sales
Resources Mentioned:
Form 7004 Form 1127 Internal Revenue Service Dropbox Designrr Psycho-Cybernetics, A New Way to Get More Living Out of Life by Maxwell Maltz
Connect with Eva Rosenberg: TaxMama.com TaxMama on Facebook TaxMama on Twitter Eva Rosenberg, EA on LinkedIn TaxMama on YouTube
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Gleb Tsipursky, Ph.D., known as the Disaster Avoidance Expert, is a thought leader, cognitive neuroscientist, coach, public speaker, consultant, and the CEO of Disaster Avoidance Experts, LLC. Gleb uses his insights and expertise in behavioral economics and neuroscience to help business leaders improve their judgment to make better decisions and ultimately avoid disaster. He is the author of several books, including Never Go With Your Gut, The Blindspots Between Us, The Truth Seeker’s Handbook, and Resilience: Adapt and Plan for the New Abnormal of the COVID-19 Coronavirus Pandemic. Additionally, Glen is a professional speaker and has presented to audiences in North America, Europe, and Australia. His work has been featured in national publications including Inc. and Time Magazine.
Gleb joins me today to share where so many business leaders go wrong when it comes to making decisions for their business. He highlights five questions to ask yourself to avoid “decision disasters” and the role of cognitive biases when it comes to making business decisions. Gleb also discusses whether trusting your gut instinct is truly the right move, what the SWOT analysis is, and where people often go wrong when it comes to the SWOT analysis.
“Often the things that are comfortable to us are the worst things for us.” - Gleb Tsipursky
This week on the SmallBizChat Podcast:
Why you shouldn’t trust your gut when it comes to making decisions as a business leader Why half of all small businesses fail within the first five years When you should - and shouldn’t - trust your gut instincts Five questions to ask yourself to avoid “decision disasters” Why it is essential to look at what is uncomfortable, not just what is comfortable How judgment errors and cognitive biases impact decision making The SWOT analysis and how it provides “false comfort” How to be aware of your cognitive biases when making business decisions
Resources Mentioned:
You Are Not So Smart Podcast Trello The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by MIke Michalowicz
Connect with Gleb Tsipursky: Disaster Avoidance Experts Gleb Tsipursky on Facebook Gleb Tsipursky on Twitter Gleb Tsipursky on LinkedIn Gleb Tsipursky on Instagram Gleb Tsipursky on YouTube Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters by Gleb Tsipursky, PhD
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Known as the Speaker Launcher, Jane Atkinson is the founder of The Wealthy Speaker School and works to elevate the public speaking platforms of highly regarded individuals such as celebrities and best-selling authors. Jane is the author of several books on public speaking, including The Wealthy Speaker 2.0, The Epic Keynote, and The Wealthy Speaker Daily Success Planner and Journal. Additionally, Jane hosts The Wealthy Speaker Podcast, where she provides valuable insights for those looking to build successful speaking businesses.
Jane joins me today to share insights on how professional speakers, both new and seasoned, can stay on track and keep their speaking platform fresh and compelling. She discusses how to effectively position yourself as a speaker, both topically and financially, as well as how speaking can be a powerful marketing tool. She shares the common stumbling blocks many public speakers experience while building their speaking platform and how your published books can work in conjunction with your public speeches. Jane also highlights different revenue models and pathways to grow your speaking brand.
“The best form of marketing is a kickass speech.” - Jane Atkinson
This week on the SmallBizChat Podcast: How to get started as a professional speaker and what it means to “pick a lane” The strategic steps you should take to build your speaking platform and the common stumbling blocks you may experience along the way How much money is fair to ask for as a professional speaker and the factors to consider How to approach marketing as a professional speaker The purpose that writing a book can serve and how your books and speeches can work together Different ways to expand your speaking business to monetize it and generate additional revenue Why you shouldn’t neglect your client database as you work to reinvent your speaking brand Jane’s favorite podcast, business app, and business book
Resources Mentioned:
Online Marketing Made Easy with Amy Porterfield TripIt Pro Travel App Traction: Get A Grip On Your Business by Gino Wickman
Connect with Jane Atkinson: Jane Atkinson on Facebook Jane Atkinson on Twitter Jane Atkinson on LinkedIn Jane Atkinson on Instagram
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Recognized by Inc. Magazine on their Top 30 Entrepreneurs Under 30 list, Kelvin Joseph is a B2B strategist, marketing consultant, CEO of Kool Kel Marketing, and the owner of Samanta Shoes. Kelvin is also an American Advertising Federation Trendsetter, a LinkedIn B2B Marketing Influencer, and an expert in the arena of sports marketing. Before his current roles, Kelvin spent several years as the chief marketing officer and chief operations officer at Omnicom’s sports marketing brand Steiner Sports. He has also served as an auditor for Saks Fifth Avenue and EY.
Kelvin joins me today to discuss his insights on marketing and the importance of adding value to your customers by having a clear and compelling value proposition. Kelvin shares the importance of authenticity, the power of social selling, and why it is essential to find your niche and position yourself as an expert. Kelvin also shares how he utilized LinkedIn to elevate his brand and how small business owners can more effectively engage with their LinkedIn connections.
“We’re all in the relationship business. It doesn’t matter what we do and what industry we’re in; relationships are so important.” - Kelvin Joseph
This week on the SmallBizChat Podcast: How marketing has changed over the last several years Why being authentic is so crucial to both your personal and professional brand How small business owners can effectively compete with big brands The difference between a salesman and an expert and how to garner new customers without looking desperate How LinkedIn helped Kelvin grow his brand The best way to leverage LinkedIn as a small business owner How to engage with your LinkedIn connections and the only times you should do a follow-up Whether the concept of “influencer marketing” applies to small businesses Why event marketing is so powerful and how to get big names to come to your dinner party The best business and marketing advice Kelvin has ever received
Resources Mentioned:
The GaryVee Audio Experience Rich Dad Poor Dad by Robert T. Kiyosaki Getting to Yes: Negotiating Agreement Without Giving by Roger Fisher and William L. Ury
Connect with Kelvin Joseph: Kool Kel Marketing Kelvin Joseph on LinkedIn Email: kelvin@koolkel.com
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Thelma Ekiyor is an investor, entrepreneur, advisor, fundraiser, attorney, and international development expert who is passionate about empowering women, specifically in decision-making. Thelma is the Managing Partner of impact investment platform SME.NG, co-founder of Ebi Fund, CEO of Afrigrants Resources Ltd, and founder of The Funding Space. She has done work in over twenty-two African countries as Senior Consultant to the Africa Union. She has also served as a strategic policy adviser and consultant for UN Women Nigeria on Peace & Security, and a coordinator for Phoebe’s Foundation. She earned her MBA from Imperial College London, her undergraduate degree from the University of Buckingham, and was a Stanford University fellow.
Thelma joins me today to share her insights on starting a business in Africa, specifically in Nigeria. She discusses how the financial landscape plays a role and some of the additional challenges faced by aspiring female entrepreneurs in Africa. Thelma also highlights her initiatives with The Funding Space, including the Youth Innovation Challenge, and the importance of cross-continental investments and collaboration.
“A good entrepreneur should see opportunities - and that’s what Africa provides. Africa is a continent of opportunities.” - Thelma Ekiyor
This week on the SmallBizChat Podcast: Systemic problems that often lead to conflict and some of the barriers that keep women in poverty Thelma’s early work as a peace-builder and her journey to entrepreneurship The challenges faced by female entrepreneurs in the United States versus in Africa The current financial landscape in Africa and how interest rates impact who can go into business How small business owners globally can help support Thelma’s work in Nigeria Challenges in Nigeria, including youth unemployment, and Thelma’s goal for The Funding Space this year
Resources Mentioned: The Bottom Billion: Why the Poorest Countries are Failing and What Can Be Done About It by Paul Collier
Connect with Thelma Ekiyor: Thelma Ekiyor on LinkedIn
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Steve Dailey is an expert coach who helps small business owners succeed financially and in their lives. He is the founder of Achievement Bridge as well as Entrepreneur Excellence, LLC., a firm dedicated to guiding entrepreneurs in the direction of their desired goals, and ultimately towards lifetime achievement. Steve has contributed his business growth insights to over ten best-selling books, along with a variety of platforms including Zig Ziglar's CanDoGo and The Network Marketing Magazine Collaboration. Steve also served as a technical editor for Selling for Dummies, All-In-One Selling for Dummies, and Presentations for Dummies.
Steve joins me today to share the “secrets” you need to generate more money and scale your small business to 7-figures. He discusses the distinction between being employed by your company and truly leading the company and why it is crucial to take a hard look at how attached you are as an owner. Steve also highlights the first steps to consider if you want to build a million-dollar business and whether 7-figure growth truly is possible for your brand.
“If you want to make more money, very simply, deliver more value.” - Steve Dailey
This week on the SmallBizChat Podcast: What money is an expression of and the only way to access more money Whether reaching 7-figures is attainable for all businesses How a business owner's level of involvement in the company relates to growth Whether 7-figure growth is possible for solopreneurs Steve's insights on outsourcing and what you should outsource The importance of attitude and surrounding yourself with positive people and information What a product ladder is and why you should define your business's product ladder What the 80/20 trap is and how to avoid it What’s better: to have $1 from 1,000 people, or $1,000 from one person A breakdown of Steve's 7 Triggers to 7 Figures Strategy and what "ROE" stands for How transformation stories can positively impact brand growth
Connect with Steve Dailey: Entrepreneur Excellence 7 Triggers to 7 Figures Strategy Steve Dailey on LinkedIn
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Laurel Delaney is a reputed global small business, exporting, and marketing expert with over 25 years of experience. Laurel is the founder and President of management consulting company GlobeTrade, a company dedicated to elevating international entrepreneurship, and also leads a non-profit organization called Women Entrepreneurs Grow Global. Laurel is the best-selling author of works including Exporting: The Definitive Guide to Selling Abroad Profitably and also founded The Global Small Business Blog. Additionally, Laurel is a speaker and educator, the creator of the Global Small Business Forum, and a World Entrepreneurship Forum board member.
Laurel joins me today to discuss exporting as a small business, how to enter into the international trade market, and how to overcome the barriers that may arise along the way. Laurel shares insights into the Chinese marketplace and doing business with Chinese consumers. She shares strategies to effectively promote and sell your products online on international platforms like Alibaba. Laurel also highlights current trends in the Chinese marketplace and resources that can help as you branch out to international markets.
“The best way to really accelerate the process is to always start off with someone that you can trust.” - Laurel Delaney
This week on the SmallBizChat Podcast: How many small businesses in the United States export and where they tend to export to What many small businesses fail to recognize when it comes to exporting Significant barriers that businesses face when it comes to exporting and how to combat them How to effectively market and sell your products on platforms such as Alibaba Insights into engaging in international trade with the Chinese marketplace How language impacts communication, and whether you can do business solely in English in the Chinese marketplace The impact that traveling and meeting in person can have on professional partnerships Organizations that can aid in the process of doing business internationally What to consider when it comes to building brand awareness in the Chinese marketplace
Resources Mentioned:
Small Business Administration gov International Trade Administration Alibaba WeChat Webo
Connect with Laurel Delaney: GlobeTrade Laurel Delaney on LinkedIn
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Lethia Owens is the best-selling author of Your Brand Influence: The Art and Science of Building an Influential Personal Brand and one of the top brand gurus in the world. She is a CEO in the technology sector, has launched multiple startups, and is the founder of Game Changers International. Additionally, Lethia is a professional and executive coach and an internationally-acclaimed public speaker who has had her insights featured on FOX, CBS, and NBC.
Lethia joins me today to share her insights on how to approach online marketing effectively. She shares current trends in the online marketing space and the importance of knowing and narrowing in on your “sliver” of the market. She explains what ‘proximity marketing’ is and why optimizing your content for voice as well as SEO is critical to your marketing strategy. Lethia also highlights how to be truly visible to your target market and why it is crucial to meet a need that is more specific than just saving customers time and money.
“Online marketing really is a stream; it’s not an inbox like your email.” - Lethia Owens
This week on the SmallBizChat Podcast: What it means to dominate your market What Lethia loves about online marketing, and some of the current trends The importance of finding your niche in the market and how it relates to visibility Insight into Lethia’s professional strategy that led her to be ranked as one of the top brand gurus in the world What proximity marketing is, how it changes the game and the power of micro-marketing moments How to differentiate yourself in the marketplace and truly address your consumers’ needs Why you need to optimize your content for voice, not just SEO How often you should communicate with your target market and why How many times you have to get in front of your audience for them to pay attention Where many businesses fail when it comes to their online marketing Why you shouldn’t overlook the fax machine as a marketing tool
Resources Mentioned:
Amazon Alexa Apple HomePod Siri Buffer Craig Groeschel Leadership Podcast How to Win Friends & Influence People by Dale Carnegie
Connect with Lethia Owens: Lethia Owens Lethia Owens on Facebook Lethia Owens on Instagram Lethia Owens on LinkedIn Lethia Owens on Twitter Lethia Owens on YouTube Email: lethia@lethiaowens.com
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Nina Kaufman is an award-winning business attorney, strategist, and the founder of The Legal Edge LLC/Business Exponential and Kaufman Law PLLC. A legal expert and Forbes-recognized influencer in the field of entrepreneurship, Nina's expertise has appeared on news channels including MSNBC and FOX, as well as in publications including the Huffington Post, the Wall Street Journal, U.S. News & World Report, and Mashable. Nina is also an SBA Small Business Champion, a highly regarded public speaker, and the host of the Cash Out BIG Podcast.
Nina joins me today to discuss the legal and financial aspects of scaling your business and key areas where business owners should place their focus. She shares how knowing your numbers can allow you to be clearer when it comes to negotiation, growth, and overall business strategy. Nina also highlights the importance of clear documentation to refine your business practices, ensure that they are transferrable, and ultimately increase profitability.
“If you don’t know what you need to earn to be profitable, you’ve got a hobby - you don’t have a business.” - Nina Kaufman
This week on the SmallBizChat Podcast: The top legal mistakes people make in business and three things to look out for as a small business owner When the worst time to hire is and why How having good contracts can help you stay profitable Three questions to reflect on as a solo entrepreneur to scale your business The benefit of knowing your numbers and the importance of having a financial vision for your company Why it is both beneficial and necessary to craft a “playbook” for how your business runs How to approach legal agreements when it comes to working with freelancers and contractors Insights into working with investors and key factors to consider Nina’s favorite old-school marketing tip and why this tactic stands out
Resources Mentioned:
Evernote The Highest Calling by Lawrence Janesky
Connect with Nina Kaufman: Ask the Business Lawyer Business Exponential Nina Kaufman on LinkedIn Nina Kaufman on Twitter Nina Kaufman - Ask the Business Lawyer on Facebook Cash Out BIG Podcast The Entrepreneur's Prenup Workbook by Nina Kaufman
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Former Olympic-level athlete turned business multi-millionaire, David Finkel is an entrepreneur and the CEO and founder of the business coaching company, Maui Mastermind®. He has helped over 100,000 clients with buying, building, and selling business assets. David has written twelve business books, including his latest, The Freedom Formula: How to Succeed In Business Without Sacrificing Your Family, Health or Life, and is a Wall Street Journal and Business Week best-selling author. Publications including Fast Company, USAToday, Wall Street Journal, and Inc have featured David’s insights.
David joins me today to discuss how to maximize your time as a business owner and ensure that you stay focused and prioritize the most valuable items on your to-do list. He shares the concept of “controlitis” and ways to better manage the surplus of inputs flying at you every day. David highlights how to effectively work with a personal assistant and tools and processes to implement to streamline your process. He also explains why it’s important for entrepreneurs to intentionally set aside personal time for themselves as well as his thoughts on achieving work-life balance.
“We don’t get paid for hours. We don’t get paid for effort. We don’t get paid for attitude. We get paid for the results that we generate.” - David Finkel
This week on the SmallBizChat Podcast: How to move past overwhelm and work smarter rather than harder as a small business owner How most of us spend our workdays and whether it is effective What a “focus day” is and how to incorporate this concept into your professional routine What tends to hold people back in the time-effort economy and the importance of releasing control Three ways to leverage the power of a personal assistant, a key function of a personal assistant, and how to avoid micromanagement The importance of intentionally setting aside personal time for yourself Whether work-life balance is more achievable for men than women David’s favorite business app and how he utilizes it
Resources Mentioned:
WhatsApp Voxer Asana TED Radio Hour
Connect with David Finkel: Maui Mastermind® David Finkel on LinkedIn David Finkel on Twitter The Freedom Formula: How to Succeed In Business Without Sacrificing Your Family, Health or Life by David Finkel Build a Business, Not a Job: Grow Your Business & Get Your Life Back by David Finkel and Stephanie Harkness
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Burton Kelso is a technology industry expert, entrepreneur, and the Chief Tech Expert at the Missouri-based award-winning company Integral, which The Examiner Magazine called the best computer repair company of 2018. Deemed one of the Top 50 Influencers in Kansas City by Blogger Local KC, Burton also serves as a public speaker at professional organizations such as the Missouri Bar Association and the Illinois Bar Association. Burton is a television personality featured on networks including ABC, NBC, FOX, and CBS for his insightful thought leadership as he helps people navigate the ever-changing digital landscape. In addition to his media appearances, Burton also has a YouTube channel where he provides useful technology tips.
Burton joins me today to discuss how to leverage technology to support your remote workforce effectively. He shares why it is crucial to set your team up with the tools and resources they need to succeed while working from home during the COVID-19 pandemic and how to protect your company from digital threats. Burton also highlights specific platforms he recommends to ensure effective, secure collaboration with your team.
“The internet is the great equator as far as small businesses are concerned.” - Burton Kelso
This week on the SmallBizChat Podcast: Essential factors to consider before you transition to a remote workforce The definition of high-speed internet and why online speed matters Possible trends in cybercrime in the COVID-19 era and how to stay safe Some potential challenges with bring-your-own-device policies What collaboration software and video conferencing resources Burton recommends The importance of investing in a reliable tech support team in the remote environment Quick and easiest ways to disinfect your electronic devices and why you shouldn’t use bleach Burton’s thoughts on VPNs and remote desktop tools
Resources Mentioned:
Speedtest.net Office 365 OneDrive Google Docs Zoom Skype Facetime Facebook Live Zoho Assist TeamViewer LogMeIn
Connect with Burton:
Burton Kelso Burton Kelso on Facebook Burton Kelso on Twitter Burton Kelso on LinkedIn Burton Kelso on Instagram Burton Kelso on YouTube
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Grant Ainsley is a top media trainer, keynote speaker, and owner and founder of Grant Ainsley, Inc. He is the author of the media relations book, The Honest Spin Doctor, and blogs on topics surrounding media and communications. Before his current work, Grant had a 15-year award-winning news media career. Currently, he works with business leaders and politicians alike and has presented talks, including Using Social Media to Build Your Brand and Make Money, Surviving a Social Media Meltdown, and Talk Like a Leader.
Grant joins me today to discuss the role of the media during the COVID-19 pandemic and his insights on approaching any interviews you may partake in as a business leader during this turbulent time. He shares how to prepare for interviews and engage with the media effectively and tips for conducting online video interviews with the media while practicing social distancing. Grant also highlights the importance of building trust by providing valuable information in your interviews and the importance of presenting yourself positively and honestly.
“The media wants realism today more than ever.” - Grant Ainsley
This week on the SmallBizChat Podcast: Why Grant believes the media is doing its job in reporting on the coronavirus pandemic Tips for communicating with the press as a businessperson and the importance of preparation What the media looks for when it comes to soundbites and how long clips typically are How to appropriately engage with the media and what to wear to a media interview Whether it is okay to self-promote in an interview and different factors to consider Best practices for online video interviews from home in the era of coronavirus
Connect with Grant:
Grant Ainsley Grant Ainsley on LinkedIn Grant Ainsley on Facebook Grant Ainsley on YouTube
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
We are living in a tense and scary time in business. Companies around the world are feeling the effects of the coronavirus pandemic, and there are sudden global shifts in how we live our personal and professional lives. But not all hope is lost! It is still possible to find peace of mind amid the anxiety we are experiencing as a society and approach your business proactively so you can come out even better on the other side.
Today, I discuss how you can make the most out of this uncertain time and use the coronavirus crisis as a catalyst to get more organized as an entrepreneur. I share why you should plan rather than worry, as well as the power of outreach at this time. I highlight different aspects of your business that you should review right now, including marketing, insurance, and access to capital. I also explain what a ‘storm starter strategy’ is and how it can help your small business persevere through a global pandemic.
“Perseverance is the number one greatest ingredient required to be a successful entrepreneur.” - Melinda Emerson
This week on SmallBizChat Podcast: The importance of exploring your financial resources and different ways to access capital Two things you need to have organized before you try to get a loan, and what your credit score should be Why you shouldn’t “fake it ‘til you make it” during a global pandemic and who you should consider reaching out to for business support How to think about workforce capacity and approach the possibility of having to lay-off team members How many weeks the coronavirus crisis will likely continue to escalate and what this means for us as business owners How to approach inventory shortfalls and clients who owe you money The importance of talking to your insurance provider about business interruption insurance Why planning and prayer are so critical during a global pandemic and economic crisis The number one ingredient required to be a successful entrepreneur What a ‘storm starter strategy’ is and how to develop one for your small business
Your SmallBizChat Action Points for the Week: Use this time to develop a “storm starter strategy.” Think about how you can use this opportunity to tighten things up in your business. Know that this is temporary. Nothing lasts forever and we will get through this. Remember: You never lose in business. Either you win or you learn
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Lamar Tyler is the CEO of digital marketing agency Traffic Sales and Profit and the founder of Tyler New Media. Alongside his wife, Ronnie, Lamar launched his blog Black and Married With Kids, an international brand that now has over 35,000 customers spanning 43 countries across all 50 states. Lamar is an esteemed internet marketing expert and was selected as one of Ebony Magazine’s Power 100 and as a finalist for Infusionsoft’s Small Business ICON award.
Lamar joins me today to discuss his business successes and insights into how to monetize your brand and grow your following. He explains how to utilize social media to your advantage and why it is crucial to be ready to pivot with the changing times. Lamar also highlights the importance of having systems in place, how to target custom audiences, and whether it is better to be profitable or popular.
“You have to know who that avatar is, who you’re speaking to. Different people live on different platforms.” - Lamar Tyler
This week on the SmallBizChat Podcast: Lamar’s strategy with his blog, why he created it, and how he monetized it How Lamar cultivated and grew his brand audience through a variety of mediums, including documentary films Examples of how the social media landscape has changed over time, the importance of staying on the pulse, and how advertising fits in Lamar’s thoughts on paid versus organic content and how to achieve optimal visibility How data can increase your perspective and help you analyze and tweak aspects of your strategy The tools and resources entrepreneurs have access to in the current digital landscape One of the most significant needs Lamar sees for small business owners Whether you should write your own sales copy or hire someone else The importance of knowing your audience and objectives and whether the “best” converting platform is the same for all brands How Lamar reverse-engineered his experiences at other conferences to improve his brand’s events The best business advice Lamar has ever received
Resources Mentioned:
Google Suite Later AdEspresso Memberium LearnDash LastPass Succeeding Against The Odds: The Autobiography of a Great American Businessman by John H. Johnson and Lerone Bennett Jr.
Connect with Lamar:
Black and Married with Kids Traffic Sales and Profit TSP LIVE Traffic Sales & Profit w/ Lamar Tyler Facebook Group
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Romina Brown is a strategic consultant with over twenty years of experience in sales, marketing, and business management in the luxury and beauty industries. Romina has worked with major brands in the multi-ethnic haircare space, as well as national retailers, beauty companies, and barber supply stores Romina is the founder and CEO of the business development consultancy company, Strategic Solutions International. Her consultancy recently launched a first-of-its-kind cloud-based platform to provide pertinent industry insight and syndicated data from retail chains and independent beauty supply stores, including information about industries under the beauty supply umbrella such as cosmetics, skincare, haircare, lashes, nails, and accessories.
Romina joins me today to share her insight into the retail industry and the trends she has witnessed. She discusses the current “see now, buy now” phenomenon and how brands thrive by being able to connect directly with their consumer base. Romina also highlights the importance of finding your niche and why you must transform data into insights that will advance your brand towards sustainable growth.
“Don’t be afraid to be a pioneer. People always try to tell you what can’t be done until they see you doing it.” - Romina Brown
This week on the SmallBizChat Podcast: The retail landscape and significant challenges currently facing the industry The importance of partnerships, innovation, and putting the consumer first The role of influencer and celebrity-driven marketing in the beauty industry Who the influencers in the beauty industry tend to be and what brands are seeing the most growth How social media has impacted fashion brands and whether runway shows are still impactful Why Instagram works as a platform to market product businesses What category management is and how it can help drive retail sales What Romina anticipates the future of retail marketing to look like The best business advice Romina has received
Connect with Romina:
Strategic Solutions International Romina Brown on Twitter Romina Brown on Instagram Strategic Solutions International on Facebook
This episode is sponsored by… Mixmax
Mixmax is a powerful email automation tool for business owners, entrepreneurs, and sales teams. Powered with innovative technology and designed to make communicating with clients and customers easier, Mixmax combines the power of Gmail with the efficiency of automation to power the world’s fastest-growing companies.
It’s time to automate, schedule, and engage your clients and customers and systematize your sales process like never before! Try Mixmax for free at Mixmax.com
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
How involved are you in the day-to-day operations of your business as a leader? Running a company that is owner-dependent can be detrimental to your brand’s progress but working towards increased autonomy can result in more empowerment for both you and your employees as well as increased longevity for your brand. Creating a self-sustaining business is the dream for many entrepreneurs, and it is a powerful goal to aim towards.
Today, I discuss why your ultimate goal as an entrepreneur should be to build your company to run without your immediate influence as a leader. I highlight the rewards you can reap as a leader by building a business that can run independently, including the ability to be more selective with the projects you take on personally. I also share several steps you can take to move your company and its culture in a direction that is more self-sustaining and less owner-dependent.
“A business that is independent of its owner is more valuable than ones that are owner-driven.” - Melinda Emerson
This week on SmallBizChat Podcast: The benefits of building a business that can run independently of you and why this should be your goal How creating an ownership culture can help prevent your company from being too “owner-dependent” The importance of transparency and engagement in building a more invested team Why you should train employees on your company’s systems and processes and keep some distance as a leader Why you should question yourself if you believe you are the best salesperson in your company The importance of developing standard structures, systems, and a written employee manual The dangers of micromanagement and how to delegate and fully empower your team members to step up and trust themselves Why you need to let employees make their own mistakes What letting go and releasing ties to your company looks like How employee training plays a role in ensuring the quality of your products and services
Resources Mentioned: Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow
Your SmallBizChat Action Point for the Week: Work towards building a culture that is independent of you as a leader. Work to implement written processes and systems, including an employee manual and training schedule, to increase transparency. With that, build a culture of ownership to empower team members to take full responsibility for their roles while maintaining a high level of quality.
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the Small Biz Chat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Recognized by President Obama as a Top 100 entrepreneur under 30, Neil Patel is a highly regarded expert in the online marketing space who has helped brands grow their marketing capabilities, including Amazon, Microsoft, Airbnb, Google, and SalesForces. Neil is the co-founder of Neil Patel Digital and Crazy Egg as well as the founder Kissmetrics. He has earned significant recognition from the United Nations, Forbes, The Wall Street Journal, and Entrepreneur Magazine for his professional expertise and business growth. He is a New York Times bestselling author, as well as co-host of Marketing School Podcast, with over one million monthly listeners. Additionally, Neil is an esteemed speaker, sharing insights with several hundred audiences, including brands such as Facebook and Thomson Reuters.
Neil joins me today to share his expertise in elevating online marketing strategies to drive traffic, engagement, and sales conversions. He highlights specific areas to consider investing in when it comes to your strategy and particular tools to help you stay on track. Neil also discusses his podcast, how he targets his audience strategically, and his recommendations for ensuring that people see your content in a hectic world.
“You need to always keep improving yourself, your product, your business… and never stop.” - Neil Patel
This week on the SmallBizChat Podcast: How to drive traffic, engagement, and conversions The role of email lists and paid advertising in driving sales conversions How to improve your brand’s online marketing strategy Where you should first invest money when it comes to your marketing and sales strategy - and why Where Neil sees digital marketing going in the next 2-5 years and how small business owners can prepare for these shifts Online marketing tips for new entrepreneurs just starting their businesses The role of content in improving traffic and sales results Common mistakes that people make when it comes to online launches Why investing in online marketing is a continual process, not a one-time event Neil’s rules of thumb for starting with paid advertising and being profitable Characteristics of compelling blog posts and Neil’s recommended length for blog posts The approach that marketing has shifted to in terms of channels and how podcasting fits in The benefits of having a podcast co-host The best marketing advice Neil has ever received and the importance of knowing when it’s time to quit or move on in a business
Resources Mentioned:
Hotjar Mailchimp
Connect with Neil:
Neil Patel Marketing School Podcast Crazy Egg Ubersuggest Kissmetrics Neil Patel on Twitter Neil Patel on LinkedIn Neil Patel on Facebook Neil Patel on Instagram Neil Patel on YouTube For speaking opportunities, collaborations, events, & business development, email Grant Ligrel at: grant@neilpatel.com
This episode is sponsored by… Mixmax
Mixmax is a powerful email automation tool for business owners, entrepreneurs, and sales teams. Powered with innovative technology and designed to make communicating with clients and customers easier, Mixmax combines the power of Gmail with the efficiency of automation to power the world’s fastest-growing companies.
It’s time to automate, schedule, and engage your clients and customers and systematize your sales process like never before! Try Mixmax for free at Mixmax.com
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
So you are starting a business… now, how are you going to fund it? When it comes to the monetary aspects of building your brand, it is crucial to go into the process knowledgeably. Whether it be applying for a loan, entering a pitch competition, or reaching out through a crowdfunding campaign, seeking funding for your business is a decision that deserves lots of thought and careful consideration.
Today, I discuss where the money to start your business is likely going to come from and factors to keep in mind when it comes to seeking and acquiring funding for your business. I highlight the importance of saving money and gaining clarity and credibility before seeking monetary support as well as different methods of obtaining outside investment. I also share the things to include in your loan proposal and the importance of being strategic throughout the process.
“You should never borrow money if you don’t know how you’re going to turn it into more money.” - Melinda Emerson
This week on SmallBizChat Podcast: The number one question I am asked by small business owners who want to start or grow their business The importance of having money set aside to invest in your business, why this is important, and tips for how to save What percentage of every paycheck you should be saving to starting your business, and for how long Why you shouldn’t necessarily rely on having investors when you first launch your business and what types of companies are most attractive to investors How the size and scalability of your business relates to investors What to consider before entering a pitch contest, and what to know going in How much money the average crowdfunding campaign raises, who tends to contribute to them, and factors to consider before investing your time in crowdfunding The role of giveaways in attracting crowdfunding support What to think through before you consider borrowing money What being truly ready to submit for a loan looks like, and what your credit score, taxes, and other paperwork should look like to appear credible The role of a banking partner in acquiring a loan and the relationship between the SBA and banks What the “loan of last resort” is How lines of credit should be used, what to be aware of if you open up a line of credit, and the importance of having a plan for how you are going to utilize your loan Whether your personal and business banks should be the same or different, and why Three specific bank accounts you should have, and what percentage of every check that comes in you should pay yourself
Resources Mentioned: Profit First by Mike Michalowicz SharkTank Small Business Administration Quickbooks American Express
Your SmallBizChat Action Point for the Week: Be honest with yourself. Is a loan really what you need at this point in time? Before moving forward with this mindset, consider whether there are other aspects of your business model that need adjusting. Once you decide on moving forward with the loan process, be realistic about how much money you truly need, and how you will transform this loan money into revenue.
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the Small Biz Chat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Stephanie Chandler is an expert in business, marketing, and social media and was awarded by Small Business Trends in 2012 as a Top 100 Small Business Influencer. With a passion for writing and public speaking, Stephanie founded the Sacramento Speakers Network, the Nonfiction Authors Association, and the Nonfiction Writers Conference. She is the award-winning author of many books including The Nonfiction Book Publishing Plan, The Nonfiction Book Marketing Plan, and Own Your Niche, which earned a Global Ebook Award for Best Business Book of the Year. Stephanie’s expertise has been featured in publications including Entrepreneur Magazine, BusinessWeek, and Wired and has served clients including Visa Business Network, Yahoo! Small Business, Dell, The UPS Store, and American Express Open, among others.
Stephanie joins me today to share her insight on book authorship and the publishing process. She discusses why you should take the time to produce a high-quality book that will help you elevate your presence in the professional marketplace. Stephanie also highlights what to consider when it comes to choosing between traditional and self-publishing, and the importance of investing enough money, time, and resources into bringing your book to fruition.
“There is no other business card like writing a book.” - Stephanie Chandler
This week on the SmallBizChat Podcast: Stephanie’s insight on how being an author can help you grow your business Different ways to use your book to generate leads and build credibility How your writing can help you land speaking engagements Insights for marketing and promoting your book, and where to drive traffic At what point you should start promoting your book Ways to build and engage your audience before the release of your book How to make your book stand out among the masses and why you should know your niche The importance of delegation and the number one hire you should invest in when it comes to business and book marketing Self-publishing versus traditional publishing and how to decide which is right for you What drove Stephanie away from traditional publishing Investments you need to be willing to make if you go with the self-publishing route, including how much money you should put into the process Whether investing in PR/publicity is always worth it and why Stephanie’s number one advice for authors
Resources Mentioned:
National Speakers Association The E-Myth by Michael Gerber
Connect with Stephanie:
Stephanie Chandler The Nonfiction Book Publishing by Stephanie Chandler The Nonfiction Book Marketing Plan by Stephanie Chandler Own Your Niche by Stephanie Chandler Stephanie Chandler on Twitter Nonfiction Authors Association on Twitter Nonfiction Authors Association on Facebook
This episode is sponsored by… Mixmax
Mixmax is a powerful email automation tool for business owners, entrepreneurs, and sales teams. Powered with innovative technology and designed to make communicating with clients and customers easier, Mixmax combines the power of Gmail with the efficiency of automation to power the world’s fastest-growing companies.
It’s time to automate, schedule, and engage your clients and customers and systematize your sales process like never before! Try Mixmax for free at Mixmax.com
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Kobe Bryant may be known for his athletic abilities, but the truth is that beyond his basketball skills, Kobe had notable strengths in the areas of business and leadership. As someone who has lived in Philadelphia for several years and worked as a television producer in the area, I have a lot of memories related to Kobe Bryant dating back to his high school years. With Kobe’s tragic passing this month, I have been reflecting on his life, legacy, and philosophies on life and leadership that can be applied to the business context and beyond.
Today, I reflect on Kobe Bryant’s legacy on and off the basketball court and how you can apply Kobe’s insight to how you approach your life and career. I discuss the importance of legacy, and why you need to take the “dash” in your life, between when you are born and when you die, seriously. I also highlight the importance of identifying how you want to impact people with your work and ultimately leave your mark on the world.
“How you live is how you love.” - Melinda Emerson
This week on SmallBizChat Podcast: Kobe Bryant’s personal growth and development throughout his life and career Kobe’s dedication to the next generation The importance of working hard and investing extensive effort into achieving your goals Kobe’s relationship with failure and self-doubt and how he approached his insecurities Kobe’s leadership qualities and his belief in the importance of inspiring others How Kobe’s mindset relates to how we must think about business growth Whether you ever truly lose in business and why it’s okay to twist and turn as you grow What we must sacrifice when we invest in any significant life choice and why it’s crucial to commit to your choices fully What you should worry about more than your fear of failure Why you should always be on the lookout for inspiration Why you should focus on who and what you love, not just your work alone The importance of leaving people better than you found them and building a legacy in honor of those you love
Your SmallBizChat Action Point for the Week:
Reflect on your legacy. If you passed away today, what would be the impact for those left behind? Think about how your family, employees, customers, clients, etc., would be affected by your legacy, taking the potential positive and negative impacts of your current decisions into consideration. Determine what personal and professional changes you wish to make today in order to build an even more sustainable legacy for those you love.
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the Small Biz Chat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Carole Copeland Thomas is an esteemed speaker, trainer, executive coach, and global thought leader specializing in issues impacting the ever-changing global marketplace, as well as topics such as multiculturalism and empowerment. A business owner for over thirty years, Carole has shared her expertise with companies like Verizon, SHRM, and the Federal Highway Administration, and she has spoken in several countries, including the United States, England, Canada, India, El Salvador, Australia, South Africa, and Kenya. Among her many accomplishments, Carole is a non-profit co-founder and humanitarian, founder of the Multicultural Symposium Series, and host of a weekly issues-oriented radio show called Focus on Empowerment.
Carole joins me today to discuss her experience of working with a virtual assistant and managing virtual team members from around the globe as well as some of the highs and lows she has faced along the way. Carole highlights some of the positive attributes of the best remote workers she has collaborated with, along with some of the roadblocks that prevented other relationships with virtual workers from coming to fruition. Additionally, Carole shares a devastating story involving one of her first virtual assistants and how she is responding and giving back.
“In many ways, your clock is a 24-hour clock. You just become adapted to it.” - Carole Copeland Thomas
This week on the SmallBizChat Podcast: The evolution of Carole’s business and professional journey, how her company operates today, and the primary revenue-generating aspects of her platform How technology has transformed the business landscape over the past thirty years Different types of workers that can potentially play a role in the growth of your business What topics/subject matter Carole addresses through her work The challenges that come along with managing a remote team The structure of Carole’s team, and the dynamic between Carole and her virtual team members The platform Carole has used to find remote workers, and challenges faced along the way How Carole manages time zones when working with global team members The importance of professionalism when it comes to virtual team members Why it is essential to develop a system while working with your current virtual team, and the relationship between delegating work and implementing systems How Carole is giving back in the face of a tragedy involving one of her virtual team members
Resources Mentioned: Zoom Upwork The Aiza Ballera Family Fund Denise Gray-Felder Joe Heaps eSpeakers
Connect with Carole: Carole Copeland Thomas Carole Copeland-Thomas on Twitter Carole Copeland-Thomas on LinkedIn Carole Copeland-Thomas on Facebook Multicultural Symposium Series
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
Ellen Rohr is a financial expert dedicated to making business “uncomplicated.” She is the founder of venture capital and consulting company Bare Bones Biz, president of Zoom Drain and Sewer, LLC, and president of Benjamin Franklin, The Punctual Plumber, where she increased sales by $40 million in under two years. As a thought leader in her space, Ellen has contributed to companies and publications, including Wells Fargo, Huffington Post, HGTV, National Association of Women Business Owners, and Business News Media, among others.
Ellen joins me today to demystify business finances and discuss what you truly need to know about money as a brand leader. She highlights certain aspects of finances where people tend to get stuck and why keeping up with your brand’s financials isn’t as complicated as it may seem. Ellen also highlights specific numbers and statements to keep an eye on, the power of knowledge and mentorship, and how to ensure that you are truly elevating your brand by being financially smart.
“If you have to learn it yourself, you don’t have to do it forever, and you will not regret having learned that.” - Ellen Rohr
This week on the SmallBizChat Podcast: The bare minimum of what business owners need to know to be financially responsible Ellen’s experience with being in debt, and how that pain point motivated her for change The power of mentorship, and what Ellen’s mentor taught her about business finances How much time you need to dedicate to the financials of your business How to determine your “known financial position” and pay attention to the numbers that matter Ellen’s best piece of advice for gaining insight into your business financials The different types of financial reports and why the balance sheet can be the most confusing financial statement The difference between revenue and profit as well as the difference between profit and cash How behavioral changes can help you ensure that you make a profit The two numbers in your financials that you should watch the most closely Looking at the “offense” and “defense” of your financials How to determine how much you should charge What a profit-first account is and Ellen’s best borrowing advice Where you should start to find financial support and the power of learning it yourself
Resources Mentioned: Mike Michalowicz QuickBooks
Connect with Ellen Rohr: Ellen Rohr Ellen Rohr on Facebook Ellen Rohr on Twitter Ellen Rohr on Instagram Ellen Rohr on YouTube Ellen Rohr on LinkedIn Email: contact@ellenrohr.com
This episode is sponsored by… Mixmax
Mixmax is a powerful email automation tool for business owners, entrepreneurs, and sales teams. Powered with innovative technology and designed to make communicating with clients and customers easier, Mixmax combines the power of Gmail with the efficiency of automation to power the world’s fastest-growing companies.
It’s time to automate, schedule, and engage your clients and customers and systematize your sales process like never before! Try Mixmax for free at Mixmax.com
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
How do you want to feel about your business by the end of 2020? The new year is here, and it’s time to shine & get busy with bringing the goals you have for your company to fruition! As you do some visioning around where you would like your brand to be in December, there are a few steps you can take today to ensure that you are optimizing your processes to maximize your results.
Today, I share six steps to develop and elevate your brand this year, including the importance of utilizing technology to streamline your processes and make the best use of your time. I highlight why it is so important to be clear about who your brand aims to serve, know your customers, and effectively build relationships with them. I also discuss the importance of developing a solid sales process and how you can utilize feedback to transform happy customers into an unpaid sales force.
“Sales is the gas that runs your business. It is what you put in the tank so you can go.” - Melinda Emerson
This week on SmallBizChat Podcast: What having a successful business in 2020 ultimately comes down to Six steps you can take to make this your best business year yet Where your relationship with your customers truly begins and what happens from there The importance of being clear about who you are serving What type of content converts better than any other How long your video content should be and three “E’s” to consider in crafting your content The importance of connection in building brand credibility Why your value proposition and ROI matter in building your brand presence How social media fits into your sales process The importance of setting aside time to work on developing your sales process and how much time you should allot per week The importance of follow-up in the sales process How to effectively collect and use customer feedback to gain insights Aspects of your sales process that you should be measuring as a part of your process The importance of word choice when it comes to increasing traffic and tracking engagement Tips to increase traffic while you sleep The power technology can have to automate processes and maximize your time as a result What type of activities should be considered high-value activities How to be ready for business in an increasingly mobile-first world
Your SmallBizChat Action Points for the Week: Identify who your customer is. Get visible to that customer through your content. Build your credibility by understanding and communicating your value proposition and ROI. Take time to clean up and build an effective sales process, including aspects such as lead generation and follow-up. Ensure that you are tracking conversions; traffic isn’t enough. Be more SEO-friendly with your content by using the right words.
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the Small Biz Chat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
See omnystudio.com/listener for privacy information.
David Weiss is a New York City-based entrepreneur and co-founder of Selffee, a brand activation company with products including edible photo booths and edible selfies. Before his work at Selffee, David served as a sales executive for Fashion Avenue Knits, collaborating with merchandisers and designers in the development of brand apparel lines while also overseeing and generating sales. David is an alumnus of the University of Delaware Lerner College of Business and Economics, where he graduated with a degree in marketing.
David joins me today to highlight his growth strategies with Selffee and his mindset when it comes to sales and marketing. He shares the importance of effective brand positioning and outreach, and why being intensely invested in your work is essential to your success. David also discusses networking foleys, business cards, and how to make professional connections aside from merely talking about your business.
“When you’re ready to get serious about it, and you’re ready to really stay after it, then it’s a beautiful thing.” - David Weiss
This week on the SmallBizChat Podcast: Whether anyone ever truly becomes an expert at something The importance of tenacity and being “all in” in the start-up world and beyond David’s thoughts on work-life balance, and whether it can exist while building a brand The truth about sacrifice and commitment as you work to grow your business The growth of Selffee, and what David attributes the brand’s ability to scale to Things to consider when it comes to sales outreach What characterizes David’s marketing mindset, both offline and online David’s perspective on business cards and a unique way he has approached his business card How to determine whether your marketing tactics are worth the investment The biggest mistake you can make when it comes to networking The importance of being creative and natural with how you make professional connections Powerful email tools that David uses to aid with follow-ups How many follow-ups are necessary to garner a response
Connect with David Weiss: Selffee David Weiss on LinkedIn
This episode is sponsored by… Mixmax
Mixmax is a powerful email automation tool for business owners, entrepreneurs, and sales teams. Powered with innovative technology and designed to make communicating with clients and customers easier, Mixmax combines the power of Gmail with the efficiency of automation to power the world’s fastest-growing companies.
It’s time to automate, schedule, and engage your clients and customers and systematize your sales process like never before! Try Mixmax for free at Mixmax.com
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the Small Biz Chat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
Small Biz Chat Podcast is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
Do you remember what doing business was like before the era of the smartphone? The 2010s brought about several advancements within society, revolutionizing the way we live our lives and do business as a result. As we move into a new decade, it can be beneficial to reflect on the way our professional landscape has evolved and consider what trends and developments the future may hold.
Today, I share my thoughts and insights on the last decade, what I envision happening in the next ten years, and the potential impacts in the business marketplace. I discuss the game-changing advancements that have contributed to our “on-the-go” culture in which we can do business from practically anywhere, even a phone. I also share my thoughts on how you can take steps today to effectively map out your game plan for succeeding in the current business climate.
“Content really has become currency, and if you develop great content, the world will beat a path to your door no matter where that door is.” - Melinda Emerson
This week on SmallBizChat Podcast: What I believe to be the most revolutionary business advancement of the last decade Business and societal changes that I foresee in the next decade, and the trends to look out for How the 2010s changed the work dynamic and allowed space for more professional flexibility Ways that smartphones have contributed to a feeling of mobility in our culture How cloud-based computing has impacted affordability and access How social media has changed the “gatekeeper” marketing dynamic and impacted big business Changes in advertising in the last decade and determining whether or not you need an advertising strategy How technology has impacted aspects of the business landscape, including sales and lending The number of loans per day that are turned down by America’s banks How eCommerce has been a game-changer in the marketplace What you need to leverage your social media presence effectively What the “expert/influencer economy” is, and the power of having a niche The importance of storytelling in positioning yourself as a small business Whether I believe voice marketing is going to remain prevalent in the next decade The power of user-generated content How industrialization and the “green agenda” will impact the business landscape Artificial intelligence, and whether robots will be thinking for us in the future
Your SmallBizChat Action Point for the Week: Get excited about 2020 and start planning! Whether it is one page, ten pages, or otherwise, it’s time to sit down and write your business plan as you prepare for the new decade, as well as figure out your specific sales targets and goals. When you write an action plan, you are much more likely to move towards your intended vision for the months, years, and decades to come.
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the Small Biz Chat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
Small Biz Chat Podcast is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
Raymon Ray is an author, journalist, speaker, and business thought leader who has had his market insights featured in publications such as The New York Times, The Wall Street Journal, and Inc Magazine. He has produced events such as Small Biz Big Things with Seth Godin, Small Business Summit and Small Business Influencer Awards, and has written thousands of articles for publications such as Smallbiztechnology and Entrepreneur Magazine on topics surrounding small businesses and technology. As a “marketing and technology evangelist,” Raymon had the opportunity to speak to President Obama in the first Google Plus Hangout and has worked with sales teams at Verizon Wireless and Symantec. Raymon’s latest book, Facebook Guide to Small Business Marketing, is an Amazon bestseller.
Raymon joins me today to discuss how you can boost your business sales and become a “Celebrity CEO.” He shares why it is essential for small business owners to develop their personal brand and the initial steps and strategies you should implement as you get started. Raymon also discusses how to make your brand more engaging and the role of content (especially video content) in developing engaging platforms to showcase who you are and what you do.
“Oftentimes, you have to be your own amplification.” - Raymon Ray
This week on SmallBizChat Podcast: What a Celebrity CEO is and what it takes to become one The difference between a corporate brand and a personal brand Which type of brand a small business owner should focus on and why How to determine whether someone is a true Celebrity CEO in the digital age First steps to take in developing your personal brand Content’s role in effectively elevating your brand The two actions that people take when they are online The best business advice that Raymon has ever received The power of video content and the impact it can have on your brand Three types of video content to consider implementing Technical tips on how to produce compelling video content
Connect with Raymon Ray: Smallbiztechnology on Facebook Raymon Ray on Twitter
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the Small Biz Chat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
Small Biz Chat Podcast is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
Merry Christmas! I am thinking of you all today and wishing you peace through this holiday season as you embrace all that it represents. Christmas is a time to celebrate, rest, reflect, extend gratitude, and hold your family close. For many of us, our families are the motivation for our professional dedication, so this season, I encourage you to take some time to pause and embrace every moment with your family - whatever that means to you.
On today’s special episode of SmallBizChat, I share my appreciation for all that Christmas represents and brings. I express what this holiday means to me as a Christian and the importance of thanking God and remembering the reason for the season. I also highlight what Christmas looks like in my family, and what I wish for you as you reflect on your professional and personal highlights of 2019 and move into the new year.
“Struggles make you stronger. You can’t have a testimony without a test.” - Melinda Emerson
This week on SmallBizChat Podcast: Why I feel incredibly grateful this Christmas What Christmas is truly about The importance of honoring both blood and chosen family Christmas traditions that my family enjoys One of my favorite family Christmas stories The promise my father made me make about my son’s December birthday My hopes for you as a business owner this holiday season What I hope you think about this Christmas and moving into the new year The type of list you should create as you reflect on 2019
Action Point: This Christmas, take time to reflect. Look back on this year’s experiences - the good, the bad, and the ugly - from this past year, and everything you have had the opportunity to learn. Make a reflection list to highlight where you have been this year so you can effectively launch into what is next.
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the Small Biz Chat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
Small Biz Chat Podcast is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
Alice Heiman is a sales strategist who believes that hitting your sales goals shouldn’t be hard. She is focused on helping her clients shorten their sales cycle and build a plan for sustainable growth. Alice has over 20 years of experience in the sales industry and is a coach and speaker who motivates business owners to make changes in the way they approach sales to get immediate results.
Alice joins me today to share her insights into how to organize and optimize your sales process to meet your financial goals without playing catch up and descending into panic mode. She discusses why it's vital to set reasonable goals, then break them down into small chunks so you can measure your success in real-time and why you need to have a reasonable amount of cash when you start your business to support you while you build your brand. Alice also shares her three top tips on how to hire the right salesperson for your team, where you should be looking for great new sales employees and how to gauge the right pay scale.
“You’ve got to understand what your market is and what piece of that market your business can get.” - Alice Heiman
Today on SmallBizChat Podcast: Why generating sales is so difficult for small business owners The importance of understanding what your market is How to leverage your personal contacts to generate sales leads When business owners should start to think about sales Why you should break sales goals down into bite-size chunks Why you need to network in your city and how to find organizations that can help you do that Alice’s advice on researching what you should pay your sales team Why it can pay to hire a specialist in recruiting salespeople
Connect with Alice Heiman: Website LinkedIn Twitter Facebook Instagram
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
SmallBizChat Podcast is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
SBC023 - Why I Decided to Go Back to School to Get My MBA
I hate missing out on new and exciting opportunities, but that's exactly what happened before I decided to go to graduate school to earn my MBA. Universities and colleges have been contacting me to ask me to teach on their business programs because they know how good I am at what I do, and they love my business books. Before now, I wasn't able to take them up on their offers to teach as I wasn't qualified on paper with a Master's degree. I wanted to prove to myself - and the rest of the world - that I definitely have what it takes to be a top business school student!
Today I discuss the reasons that I waited 25 years before going back to business school to get my MBA and what was holding me back from achieving my ambition. I share how being an executive MBA student is helping me in my life as an entrepreneur and how it's providing value to my business even before I graduate. I also dive into the concept of fear as an obstacle to progress and why it's critical that you face your particular ‘big bad wolf’ to move past whatever is stopping you from achieving your goals.
"Don't ever be afraid of putting yourself in a situation where you can learn." - Melinda Emerson
Today on SmallBizChat: How I stopped doubting my abilities and committed to going to graduate school Why my academic path changed as an undergraduate What I'm learning about the corporate world and how big business is managed Why it's critical to face your fears What my classmates are learning from me How business owners and entrepreneurs learn every day The importance of personal growth How an MBA will help me develop as the SmallBizLady
Action Point: Fear is a dangerous thing. It can stop you from reaching your destiny if you let it. So many more opportunities have opened up to me, now that I am earning my MBA.
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Join the Become Your Own Boss Mastermind!
Do you want to quit your day job to start your own small business? Are you ready to take control of your life - and your income? Do you have a side hustle you’d love to turn into your main source of income?
Then it’s time.
Time to join the Become Your Own Boss Mastermind. Time to put your fear and hesitation behind you and develop a sound plan of action to not only start a small business - but to build a thriving one.
By joining the Become Your Own Boss Mastermind, you’ll receive a step-by-step action plan to… Create a vision for your life as an entrepreneur Develop a personal financial inventory and budget Clarify what you’re selling - and how you’ll sell it Identify your target customer and niche Develop a strategic marketing strategy Create a strong business plan - and plan of action ...and so much more!
So if you’re ready to finally turn your dream of small business ownership into a reality - click here to join the Become Your Own Boss Mastermind now!
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
SmallBizChat Podcast is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
SBC022 - Making Meaningful Connections Online with Phil Gerbyshak
Phil Gerbyshak is a speaker, corporate sales trainer, and small business coach who trains his clients on the power of connection and how to leverage social media to attract profitable, long-term clients. Phil is an active member of the National Speakers Association (NSA) and has spoken at many regional meetings about social media leads and the power of connecting the right way on social media. He is the author of five books, host of the Conversations with Phil podcast, and co-host of Social Chatter, the longest-running social media marketing talk show sharing the latest information and news about social media marketing.
Phil joins me today to share his insights into how to slow down on social media and focus on building authentic relationships to boost revenue and accomplish your goals. He discusses the secrets of his content formula, why he loves video, and the importance of commenting on other people's social media posts to engage and be engaged. Phil also shares why you shouldn’t use your business LinkedIn page as an online resume, what makes a great LinkedIn profile, and how to leverage that platform to nurture relationships and gain new leads.
“Relationships don't happen overnight. Slow down and serve more to sell more.” - Phil Gerbyshak
Today on SmallBizChat Podcast: How to use the three I’s to connect on social media The biggest mistakes people make when building relationships online How to leverage your personality on social media How to present yourself on LinkedIn and why you should start by following the people you want to connect with The increasing importance of going offline with conversations to build deeper connections Why it’s okay to be a little vulnerable Phil’s favorite way to showcase his personality and energy on social platforms The relationship between Hunt and Help on social media Phil’s strategy to engage and be engaged to add value to relationships
Connect with Phil Gerbyshak: Website Email: phil@philgerbyshak.com LinkedIn
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
SmallBizChat Podcast is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
SBC021 - Beware of New Business Barbie
So, you’ve decided to hire a business coach to help you take your business to the next level. Support and guidance are so valuable when you’re developing your business. But, what you may not know is that coaching is an unregulated industry? Don’t get sucked in by shiny social media posts promoting a coaching service without thoroughly researching the coach and their business background. If you want to have a great coaching experience, you need to find a business coach who has been where you want to go and who has the expertise to help you.
In today’s episode, I share why business coaching is a great way to achieve your desired business results, but why you should be wary of hiring an inexperienced ‘new business barbie.’ I explain how to get the most out of the coaching process and how to ensure that you’re coachable, ready to set goals, and commit to reaching them with the support of your coach. I also dive into the three central reasons why, occasionally, coaching doesn't work and how to avoid those pitfalls.
“Anybody can call themselves a coach.” - Melinda Emerson
This week on the SmallBizChat Podcast: How to have a positive coaching experience Why it’s critical to have the right chemistry with your coach How to determine the right time to hire a business coach Why you should talk to three business coaches before you commit to the process How to hire a business coach Signs that your coach is a legitimate business expert The importance of being open to feedback from your coach How to maximize the value of coaching by optimizing the time period How to prepare yourself to achieve real value from a business coach
Your SmallBizChat Action Point for the Week: Don’t take advice or coaching from someone who has not been where you are trying to go. Make sure they have demonstrated expertise in more than one place online.
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
SmallBizChat Podcast is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
SBC020 - How to Leverage Video for Your Personal Brand with Cher Jones
Cher Jones is a Social Media Trainer and Personal Branding Coach who helps small business owners optimize their personal brand with her extensive social media experience and portfolio of tools, templates, and workshops. Cher is the founder of Socially Active and loves to coach her clients on how to use social media to tap into networks and grow their businesses. She is a keynote speaker, coach, and trainer who has worked with brands such as PokerStars, UAE Steel, and CBC Television amongst others to create trust-worthy social media profiles for their businesses, develop deeper online relationships and be socially active in a focused way.
Cher joins me this week to share how to identify your goals and create a video strategy for your brand based on what you want to accomplish for your business. She dives into how to determine the best social media platform to focus on for your video content and why you need to differentiate according to what network users prefer to consume. Cher also shares her hints and tips on the technical set-up for video content and why it's ok to start low-tech then progress up to specialist equipment over time.
“When you put out quality - when you just give it - trust will come for the right clients that want to work with you.” - Cher Jones
This week on the SmallBizChat Podcast: How to identify your goals for your social media video content The importance of being yourself on camera Why it's critical that your content is valuable to your followers and stays authentic How to find the best social media platform for your brand by following your money network The risk of damaging your personal brand with bad video content Why you should give your advice away for free on social media How to set up your own home studio for recording videos
Connect with Cher Jones: Website LinkedIn Twitter Facebook Instagram
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
SmallBizChat Podcast is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
As the SmallBizLady, the founder of Succeed As Your Own Boss blog and the CEO of Quintessence Group, I spend a lot of time advising entrepreneurs on business strategy. I’ve been an entrepreneur, author, and speaker for over 20 years and I love sharing my expertise and strategies with small business owners. Over those years, I’ve learned a lot about you, but I rarely share personal details about myself.
In today’s episode, I share who I am and how I started my journey to becoming America’s #1 SmallBiz Expert. I share what inspired me to become an entrepreneur and why I chose to major in Journalism at Virginia Tech. I explain why I’ve decided to go back to graduate school and the secrets of my daily routine. I also share why I swore off coffee in favor of green and herbal teas, my all-time favorite books, movies, and music, and my deep connection to family and religion.
“You can continue sharpening your knife. It is something that all of us should be doing.” - Melinda Emerson
This week on the SmallBizChat Podcast: How my magical power as a writer has helped me become the SmallBizLady The personal challenges I face as a single parent and the lessons that have helped me on my entrepreneurial journey Why I’m super productive in the mornings How to center yourself and clear your mind How the love and support of my family inspired me to become an entrepreneur How I keep fit and active What my alternative career would have been if I hadn’t fallen in love with journalism My food heaven and hell
Resources Mentioned: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
Your SmallBizChat Action Point for the Week: The more you share, the more people can relate to you.
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
SmallBizChat Podcast is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
SBC018 - Small Business Hacks to Grow Your Business with Barry Moltz
Barry Moltz is a small business expert with over 20 years of experience in starting and building small organizations. He is the author of multiple business-related books, including How to Get Unstuck: 25 Ways to Get Your Business Growing Again and his latest, Small Business Hacks: 100 Shortcuts to Your Success. He is a nationally recognized keynote speaker, a member of the Entrepreneurship Hall of Fame, and a former adjunct professor on entrepreneurship at the Illinois Institute of Technology.
Barry joins me today to share his favorite business hacks for small business owners. He explains the difference between customer service and creating a customer experience and how the customer experience impacts your ROI. He shares content marketing strategies you can use to keep your business top-of-mind with your customers. He also explains the importance of segmenting your email list so the right email reaches the right customers, at the right time of the customer journey.
“People don’t buy products anymore. They buy experiences; they buy relationships with companies.” - Barry Moltz
This week on the Small Biz Chat Podcast: Hacking email: how to get people to reply to your emails How to choose the right attorney for your small business Why the best way to provide customer service is by creating customer experiences Creating an automated marketing strategy to keep your sales pipeline filled Content marketing strategies to keep your small business top-of-mind with your customers The importance of segmenting your list to positively impact your email marketing success How to determine when to stop chasing a customer
Connect with Barry Moltz: Barry Moltz official website Small Business Hacks: 100 Shortcuts to Your Success book
This episode is sponsored by… Adobe
Adobe is changing the world through digital experiences. With a vast range of digital tools and products, Adobe makes small businesses easier and more affordable.
Visit the Adobe website to learn more about all of the amazing tools available on the Adobe Creative Cloud and experience an easier way to conduct business.
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the Small Biz Chat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
Small Biz Chat Podcast is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
SBC017 - Building a Business to Run Itself with Mike Michalowicz
Mike Michalowicz is a small business wizard and author of five business-strategy books, including Clockwork: Design Your Business to Run Itself and The Toilet Paper Entrepreneur: The Tell-It-Like-It-Is Guide to Cleaning Up in Business Even if You’re at the End of Your Roll. Mike is the co-founder and CEO of Profit First Professionals, a membership organization that guides businesses to higher and more consistent levels of profitability. He graduated from Virginia Tech with degrees in Finance and Management Science and is a former columnist for the Wall Street Journal.
Mike joins me today to share his philosophy on how entrepreneurs should prioritize the profit in their business. He explains how to create a profit first strategy and why you should get into the habit of rewarding yourself with profit rather than reinvesting in your business. He dives into the three central issues that make owning and managing a small business a struggle for many entrepreneurs and strategies to recognise and avoid them. Mike also shares the models which help you build a business that is not solely dependent on you.
“We must move to a visionary, a strategic, tactical type of role. We should not be the doer anymore” - Mike Michalowitz
This week on the SmallBizChat Podcast: Why it's a mistake for an entrepreneur to try and do everything in their business How to subvert the norms of business and take your profit first The importance of building a team, even for solopreneurs How to identify the business function you need to protect What the ‘Queen Bee Role’ represents The stages of Mike’s 4D process of development as an entrepreneur The ACDC Model and how it will help you identify pain points in your business Mike’s 1 top tip for entrepreneurs
Connect with Mike Michalowitz: Website Clockwork Life Clockwork: Design Your Business to Run Itself book
● Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine book● Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna book● The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field book The Toilet Paper Entrepreneur: The Tell-It-Like-It-Is Guide to Cleaning Up in Business Even if You’re at the End of Your Rollbook Twitter Facebook
Enter for Your Chance to WIN!
Do you love winning amazing prices?
In celebration of launching the SmallBizChat Podcast, for the next 30 days, I’m giving away some amazing prizes! Enter for your chance to win!
To enter: Subscribe to the SmallBizChat Podcast on your favorite podcast platform Take a screenshot after you’ve subscribed Share your screenshot on Twitter or Instagram (Don’t forget to tag @SmallBizLady so we can enter your name into the drawing!)
Each week, one lucky winner will win one of the following prizes: One autographed copy of Become Your Own Boss in 12 Months, or… One autographed copy of Fix Your Business, or… A limited-edition The #SmallBizChat Podcast t-shirt!
What are you waiting for? Enter for your chance to win today!
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
SmallBizChat Podcast is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
SBC016 - Understanding the Trump Tax Bill with Accounting Rockstar Dawn Brolin
Dawn Brolin is an Accounting Rockstar. She is a Certified CPA, a Certified Fraud Examiner, and the CEO of Powerful Accounting LLC, a high-energy accounting firm based in Windham, Connecticut. Dawn is an experienced speaker, known for her lively presentation style, who has been featured on MSNBC’s Your Business and was named among the Top 25 Most Powerful Women in Accounting by CPA Practice Advisor. She has recently created a sister company called Your Turn, LLC, which specializes in application consulting and implementation for small businesses.
Dawn joins me this week to discuss the details of the Trump Tax Bill and what it means for small businesses. We discuss the importance of tax planning and why it's critical that small businesses maintain their tax compliance. Dawn also shares strategies to help you manage your cash flow projection and keep track of your accounts and explains the importance of maintaining an ongoing relationship with your accountant throughout the fiscal year.
“We have to look at the past only for analysis, but we have to look to the future so we can plan ahead.” - Dawn Brolin
This week on the SmallBizChat Podcast:
How Powerful Accounting has developed and evolved over time The positives and negatives of the Trump Tax Bill Why small business must be precise on their financial responsibilities The new tax rules for S-Corps and C-Corps Why companies need to monitor their profitability How to avoid fines for incorrect tax management Why you need to maintain an ongoing relationship with your financial specialist
Resources Mentioned:
Quickbooks Finagraph
Connect with Dawn Brolin:
Powerful Accounting LinkedIn Dawn Brolin
Enter for Your Chance to WIN!
Do you love winning amazing prices?
In celebration of launching the SmallBizChat Podcast, for the next 30 days, I’m giving away some amazing prizes! Enter for your chance to win!
To enter:
Subscribe to the SmallBizChat Podcast on your favorite podcast platform Take a screenshot after you’ve subscribed Share your screenshot on Twitter or Instagram (Don’t forget to tag @SmallBizLady so we can enter your name into the drawing!)
Each week, one lucky winner will win one of the following prizes:
One autographed copy of Become Your Own Boss in 12 Months, or… One autographed copy of Fix Your Business, or… A limited-edition The #SmallBizChat Podcast t-shirt!
What are you waiting for? Enter for your chance to win today!
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
SmallBizChat Podcast is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
SBC015 - Finding Success in Love and Business with Charreah Jackson
Charreah Jackson is a certified coach, international speaker, and author of Boss Bride: The Powerful Woman’s Playbook for Love and Success. She is a former senior editor for ESSENCE and was instrumental in launching the brand’s E Suite for entrepreneurs and executives. Named a Woman of the Year by The National Association of Professional Women, Charreah has also been a guest professor at Howard University in Washington D.C, and the Disney Dreamers Academy at Walt Disney World.
Charreah joins me today to discuss the ideas behind her new book, Boss Brides, and why she was inspired to investigate the intimate relationships of powerful women. We dive into how career-focused boss chicks can find someone to share their lives with, without compromising their professional success. Charreah also shares the secrets of leveling up your circle to expand the possibilities of meeting someone that you can connect with.
“A lot of those strategies that work to have success in your business you can also use in your personal life” - Charreah Jackson
This week on the SmallBizChat Podcast:
How to leverage your contacts to meet new people The three types of relationships that career-focused women have The importance of being clear on the kind of partner you’re looking for Why you need to hit certain ‘hotspots’ to meet the type of person you want Charreah’s top three tips for breadwinning wives How to balance your business and your fertility Why you should make a personal life plan in addition to a business plan
Resources Mentioned:
Bumble Dating App
Connect with Charreah Jackson:
Charreah Jackson’s Website Boss Bride: The Powerful Woman’s Playbook for Love and Success LinkedIn
Enter for Your Chance to WIN!
Do you love winning amazing prices?
In celebration of launching the SmallBizChat Podcast, for the next 30 days, I’m giving away some amazing prizes! Enter for your chance to win!
To enter:
Subscribe to the SmallBizChat Podcast on your favorite podcast platform Take a screenshot after you’ve subscribed Share your screenshot on Twitter or Instagram (Don’t forget to tag @SmallBizLady so we can enter your name into the drawing!)
Each week, one lucky winner will win one of the following prizes:
One autographed copy of Become Your Own Boss in 12 Months, or… One autographed copy of Fix Your Business, or… A limited-edition The #SmallBizChat Podcast t-shirt!
What are you waiting for? Enter for your chance to win today!
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
SmallBizChat Podcast is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
Brynne Tillman is a top sales expert, keynote speaker, and the author of the Amazon bestseller, The LinkedIn Sales Playbook: A Tactical Guide to Social Selling. She is a career sales professional and the CEO of Social Sales Link, an online resource for business professionals to learn the art and craft of social selling through training, workshops, and programs. Brynne is a networking extraordinaire with over a decade of experience as a sales trainer and personal producer. She is frequently referred to as the LinkedIn Whisperer for her unique and effective approach to building meaningful connections on LinkedIn.
Brynn joins me today to discuss how small business owners can bridge the gap between traditional sales, networking, and social media by leveraging their network to gain warm leads. We discuss the difference between online and offline networking and how to leverage technology to build your network. She explains what social selling really is and what business owners should focus on to achieve success. She also shares her advice for leveraging networking events and social media to expand your professional network and build trust with new connections.
“It really is about the relationship that you are building.” - Brynne Tillman
This week on the SmallBizChat Podcast:
The difference between networking online and offline How to attract, teach, and engage users on social media and how it impacts the ‘know, like, and trust’ factor in business Leveraging technology to build connections How Brynne approaches networking events to grow her network Her top three strategies for networking online What social selling really is and what business owners need to focus on to achieve success How to build trust on social media The best way to introduce yourself to a new contact on LinkedIn Brynne’s top tips for leveraging LinkedIn to expand your professional network
Resources Mentioned:
Auto Text Expander - Chrome Extension
Connect with Brynne Tillman:
Social Sales Link LinkedIn
This episode is sponsored by… Bumble Bizz
Bumble Bizz is a new extension of the popular Bumble dating app focused on helping business owners and professionals to build their network and improve their professional lives. Make life-changing connections, grow your professional network, or find your next job, side hustle, or business investor. Choose Bumble Bizz - the easiest, most rewarding way to enhance your professional life.
For more information or to download the app, visit the Bumble Bizz website.
Enter for Your Chance to WIN!
Do you love winning amazing prices?
In celebration of launching the SmallBizChat Podcast, for the next 30 days, I’m giving away some amazing prizes! Enter for your chance to win!
To enter:
Subscribe to the SmallBizChat Podcast on your favorite podcast platform Take a screenshot after you’ve subscribed Share your screenshot on Twitter or Instagram (Don’t forget to tag @SmallBizLady so we can enter your name into the drawing!)
Each week, one lucky winner will win one of the following prizes:
One autographed copy of Become Your Own Boss in 12 Months, or… One autographed copy of Fix Your Business, or… A limited-edition The #SmallBizChat Podcast t-shirt!
What are you waiting for? Enter for your chance to win today!
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
SmallBizChat Podcast is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
Starting your business can be an exciting, exhilarating adventure. In the beginning, you spend your time networking, building rapport, learning new skills, and creating your products or services that customers will love. But over time, as your business begins to evolve and grow and your responsibilities begin to increase - so does your levels of stress and anxiety.
This stress and anxiety can often lead to burnout and feelings of resentment. And that, my friend, can cause you to begin to hate your business eventually.
In today’s episode, I share the revolutionary moment that I realized I hated my business and the lessons I learned throughout this experience. I share how being a workaholic can impact your health and happiness. I also share the formula you need to evaluate the way you’re running your business and explain how to use this formula to fall back in love with your business again.
“At the end of the day, you’ve got to persevere. You’ve got to stay strong enough, long enough, to win in business.” - Melinda Emerson
This week on the SmallBizChat Podcast: The revolutionary moment I realized I hated my business How being a workaholic impacts your health and happiness as an entrepreneur How developing strong support systems can help you fall in love with your business again Identifying the pain points that are causing you to hate your business Reconnecting with your ‘why’ and identifying why you want to continue your business Evaluating issues with your staff and how you may have contributed to those problems The importance of establishing a nurturing culture The importance of treating your family the way you would treat your best customer Evaluating your numbers and profit margins How outdated or dysfunctional business processes can drive you to hate your business Using technology and automation to make your business run smoothly Reviewing and analyzing KPI’s Developing an organized sales process and identifying how you generate leads Developing and updating your strategic plan
Your SmallBizChat Action Point for the Week: Make the decision that you are finally ready to fix what is going wrong in your business. It’s not like you don’t know what’s wrong.
Related Content: Fix Your Business
Enter for Your Chance to WIN!
Do you love winning amazing prices?
In celebration of launching the SmallBizChat Podcast, for the next 30 days, I’m giving away some amazing prizes! Enter for your chance to win!
To enter: Subscribe to the SmallBizChat Podcast on your favorite podcast platform Take a screenshot after you’ve subscribed Share your screenshot on Twitter or Instagram (Don’t forget to tag @SmallBizLady so we can enter your name into the drawing!)
Each week, one lucky winner will win one of the following prizes: One autographed copy of Become Your Own Boss in 12 Months, or… One autographed copy of Fix Your Business, or… A limited-edition The #SmallBizChat Podcast t-shirt!
What are you waiting for? Enter for your chance to win today!
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
SmallBizChat Podcast is produced by Auxbus Media. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
Alfred Edmund Jr. is a widely recognized expert on personal finance, entrepreneurship, leadership development, and mentorship. He is the co-principal of A2Z Personal Growth Enterprises and the co-producer of the Grown Zone™ Relationship Education Platform. Additionally, Alfred is the host of the nationally syndicated radio show, Money Matters, and an award-winning business journalist, editor, and media executive with Black Enterprise.
Alfred joins me today to discuss what it takes to be successful and stay in business. We discuss how the nature of business has evolved over the last five years and the true your passion plays in entrepreneurship. He explains how to maintain happy, repeat customers and the importance of investing in your personal development as an entrepreneur and leader. He also explains why it’s crucial to find a mentor and the steps you need to take to attract one.
“Unfortunately, the fact that it’s easier to start a business doesn’t mean they are easier to run and easier to sustain.” - Alfred Edmund Jr.
This week on the SmallBizChat Podcast: How the nature of business has evolved over the last five years Why he believes the ‘rah-rah’ attitude toward entrepreneurship is unhealthy for business owners The role that passion plays in entrepreneurship The impact that setting unrealistic expectations can have on your success How to maintain repeat customers How to get unstuck in your business Investing in your personal development The importance of finding a mentor - and how to attract one
Your SmallBizChat Action Point for the Week: Take a good, hard look at your lifestyle. The less stable your personal life is, the more your professional and business life is going to be at risk.
Connect with Alfred Edmund Jr: Grown Zone Twitter LinkedIn
Enter for Your Chance to WIN!
Do you love winning amazing prices?
In celebration of launching the SmallBizChat Podcast, for the next 30 days, I’m giving away some amazing prizes! Enter for your chance to win!
To enter: Subscribe to the SmallBizChat Podcast on your favorite podcast platform Take a screenshot after you’ve subscribed Share your screenshot on Twitter or Instagram (Don’t forget to tag @SmallBizLady so we can enter your name into the drawing!)
Each week, one lucky winner will win one of the following prizes: One autographed copy of Become Your Own Boss in 12 Months, or… One autographed copy of Fix Your Business, or… A limited-edition The #SmallBizChat Podcast t-shirt!
What are you waiting for? Enter for your chance to win today!
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the Small Biz Chat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
Small Biz Chat Podcast is produced by Auxbus Media. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
As the SmallBizLady, one of the saddest things in the world to me is to see a small business go out of business. To drive down the road and see small businesses with “For Rent” or “Everything Must Go!” signs in the windows of their establishment. My mission is about empowering you - giving you the valuable information you need to avoid small business failure.
So, in today’s episode, I share why so many small businesses fail and what you need to do to avoid this fate. I explain why it’s critical to remain flexible and coachable throughout your business journey and how it impacts your ability to stay in business as well as lead your team. I discuss the importance of identifying your target customer and why your existing customers are often the best way to increase your revenue. I also discuss the importance of knowing your numbers, hiring the right support team, and learning how to sell your products or services to ensure you’re building a successful business.
“At the end of the day - small businesses fail because people fail to plan.” - Melinda Emerson
This week on the SmallBizChat Podcast: Why it’s okay for your business to pivot and evolve How being flexible and coachable impacts your business success and your ability to lead your team Understanding what it really means to be the boss of your company Why you need to be passionate about the business you want to start The importance of doing your homework before starting a business The value of niching your services and target customer Focusing on your existing customers Leveraging your attorney and accountant as business advisors The importance of frequently reviewing your business plan Budgeting your startup capital Knowing and understanding your numbers Hiring the right support team Why being afraid to sell can be deadly for your business The difference between marketing and sales The importance of spousal and family support to your success
Your SmallBizChat Action Point for the Week: Make sure you know why you are starting your business. Focus on a specific customer base. Keep in touch with existing customers. Make financial decisions based on up-to-date financial information. Make sure you learn to sell or hire someone to sell for you.
Enter for Your Chance to WIN!
Do you love winning amazing prices?
In celebration of launching the SmallBizChat Podcast, for the next 30 days, I’m giving away some amazing prizes! Enter for your chance to win!
To enter: Subscribe to the SmallBizChat Podcast on your favorite podcast platform Take a screenshot after you’ve subscribed Share your screenshot on Twitter or Instagram (Don’t forget to tag @SmallBizLady so we can enter your name into the drawing!)
Each week, one lucky winner will win one of the following prizes: One autographed copy of Become Your Own Boss in 12 Months, or… One autographed copy of Fix Your Business, or… A limited-edition The #SmallBizChat Podcast t-shirt!
What are you waiting for? Enter for your chance to win today!
Fix Your Business in 90 Days
Does your small business need a tune-up? Are you ready to reinvent your business, increase your profits, and finally live the lifestyle you want? Enroll for the Fix Your Business Masterclass to learn how you can turn your business around and get back on the path to true freedom and success.
The Fix Your Business Masterclass is a 12-week course that includes 12 video lessons and over 20 hours of actionable content. You’ll learn everything from how to set your initial goals and how to build the systems you need to delegate and scale to how to brand your business online and offline and how to grow to seven figures and beyond.
So if you’re ready to unlock the true power and freedom of entrepreneurship - enroll today for the Fix Your Business Masterclass and start your journey to true business success.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the Small Biz Chat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
Small Biz Chat Podcast is produced by Auxbus Media. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
Dianna Geairn, aka The Irreverent Sales Girl, is the founder of Trade Show Makeover, a company that helps clients with generating business leads from the trade show floor. Her company has been featured in media publications like Forbes, Entrepreneur Magazine, and SellingPower. She is the host of the Youtube video series, The SellOut Show, where she shares actionable sales tips, tricks, and advice to help entrepreneurs “get a solid six” in sales.
Dianne joins me today to share how entrepreneurs can leverage live events and trade shows to grow their businesses. She discusses the business opportunities that are available exclusively at trade shows and explains how attending trade shows can help small business owners reduce their cost-per-appointment. She also shares tips on how to decide which live events are the right shows to attend for your small business, the biggest mistakes many entrepreneurs make when attending trade shows, and how to create memorable experiences for those who visit your trade show booth.
“It’s a really expensive thing to do - but if done well, there are some huge benefits.” - Dianna Geairn
This week on the SmallBizChat Podcast: The challenges many entrepreneurs face in generating leads from trade shows How to decide if you should be a vendor at a live event The business opportunities exclusively available at live events How attending trade shows and live events help entrepreneurs reduce their cost-per-appointment The biggest mistakes entrepreneurs make when attending live events - and how to avoid them How to create memorable experiences for those who visit your booth The best business advice she has received as an entrepreneur
Your SmallBizChat Action Point for the Week: If you don’t have two-thirds of your appointments set up before you go to the trade show - don’t go. You won’t meet all of the people you want to meet when you go. Be more interested than interesting.
Connect with Dianna Geairn: Trade Show Makeover LinkedIn
Enter for Your Chance to WIN!
Do you love winning amazing prices?
In celebration of launching the SmallBizChat Podcast, for the next 30 days, I’m giving away some amazing prizes! Enter for your chance to win!
To enter: Subscribe to the SmallBizChat Podcast on your favorite podcast platform Take a screenshot after you’ve subscribed Share your screenshot on Twitter or Instagram (Don’t forget to tag @SmallBizLady so we can enter your name into the drawing!)
Each week, one lucky winner will win one of the following prizes: One autographed copy of Become Your Own Boss in 12 Months, or… One autographed copy of Fix Your Business, or… A limited-edition The #SmallBizChat Podcast t-shirt!
What are you waiting for? Enter for your chance to win today!
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the Small Biz Chat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
Small Biz Chat Podcast is produced by Auxbus Media. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
What does it really take to be your own boss and start a small business? Many new entrepreneurs start their ventures with the impression that starting a business is easy. Social media has drastically glamorized the concept of entrepreneurship, but what many people do not realize is that what you see on social media is only the tip of the iceberg.
What you don’t see below the water’s surface is all of the hard work, mistakes, and sacrifices those entrepreneurs have made to start and grow their businesses. So, what does it really take to be your own boss? To build a business that will support you, your family, and the life you want to live?
On today’s episode, I dive into the nitty-gritty details of what it really takes to be your own boss and start your own small business. I discuss the sacrifices you will need to make before launching your business, why it’s important to get clear on your life goals, and how to communicate with your family about your desire to start a company. I discuss the skillsets you’ll need to develop, the operational costs you’ll need to consider, and how to identify your ideal customer. I also explain why it’s crucial to develop a business plan and why ‘winging’ your way through your entrepreneurial journey is the fastest way to going out of business.
“You have to have a plan for success.” - Melinda Emerson
This week on the Small Biz Chat Podcast: Getting clear on the sacrifices you are willing to make to start your business Identifying what you like to do versus what you’re trained to do Developing financial goals and identifying how much money you need to make to create your dream life Determining your operational costs and developing plans to support those expenses Communicating with your spouse and children about your business idea and the sacrifices that will need to be made to turn your idea into a reality Identifying the skills you have - and the ones you’ll need to develop Test-driving the business before starting Why you need to create a business plan Why you should not quit your full-time job to start a business
Your SmallBizChat Action Point for the Week:
Figure out first what you want and why you want it, before you really dive into business planning or thinking about your business. It’s about defining your dream life - first.
Resources Mentioned: Become Your Own Boss in 12-Months: A Month-by-Month Guide to a Business that Works book Bplans Enloop
Join the Become Your Own Boss Mastermind!
Do you want to quit your day job to start your own small business? Are you ready to take control of your life - and your income? Do you have a side hustle you’d love to turn into your main source of income?
Then it’s time.
Time to join the Become Your Own Boss Mastermind. Time to put your fear and hesitation behind you and develop a sound plan of action to not only start a small business - but to build a thriving one.
By joining the Become Your Own Boss Mastermind, you’ll receive a step-by-step action plan to… Create a vision for your life as an entrepreneur Develop a personal financial inventory and budget Clarify what you’re selling - and how you’ll sell it Identify your target customer and niche Develop a strategic marketing strategy Create a strong business plan - and plan of action ...and so much more!
So if you’re ready to finally turn your dream of small business ownership into a reality - click here to join the Become Your Own Boss Mastermind now!
Join the Become Your Own Boss Mastermind!
Do you want to quit your day job to start your own small business? Are you ready to take control of your life - and your income? Do you have a side hustle you’d love to turn into your main source of income?
Then it’s time.
Time to join the Become Your Own Boss Mastermind. Time to put your fear and hesitation behind you and develop a sound plan of action to not only start a small business - but to build a thriving one.
By joining the Become Your Own Boss Mastermind, you’ll receive a step-by-step action plan to… Create a vision for your life as an entrepreneur Develop a personal financial inventory and budget Clarify what you’re selling - and how you’ll sell it Identify your target customer and niche Develop a strategic marketing strategy Create a strong business plan - and plan of action ...and so much more!
So if you’re ready to finally turn your dream of small business ownership into a reality - click here to join the Become Your Own Boss Mastermind now!
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the Small Biz Chat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
Small Biz Chat Podcast is produced by Auxbus Media. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
Garrett White is the founder of Wake Up Warrior and Warrior Week. Wake Up Warrior is the world’s leading training system for modern married businessmen. He teaches men how to get out of their own way and break free from the person they used to be to finally step into their greatness as a man. He is the author of the Warrior Book: How to Master the Art and Science of Having It All as well as the host of Warrior Week TV and the Warrior On Fire podcast.
Garrett joins me today to share his journey to becoming known as Wake Up Warrior. He explains how business owners can reconnect their happiness and wealth to create true freedom in their lives and businesses. He discusses how he promoted his business when he first launched and the importance of mastering your marketing as a business owner. He also discusses the importance of finding the right tools to support your marketing strategy and why it’s critical to take an honest look at your business and your success.
“If you solve your marketing problems, you now qualify to handle the rest of your problems.” - Garrett White
This week on the SmallBizChat Podcast: How Garrett reinvented himself from working as a gym teacher to becoming the Wake Up Warrior The importance of focusing on the right things in your life and business How to reconnect your happiness and your wealth to create true freedom How Garrett helps men achieve greatness in all aspects of their lives How he built and promoted his business The importance of mastering your marketing Finding tools to support your marketing strategy Garrett’s best advice for entrepreneurs
Resources Mentioned: Clickfunnels
Connect with Garrett White: Wake Up Warrior Warrior Book Warrior On Fire
Join the Become Your Own Boss Mastermind!
Do you want to quit your day job to start your own small business? Are you ready to take control of your life - and your income? Do you have a side hustle you’d love to turn into your main source of income?
Then it’s time.
Time to join the Become Your Own Boss Mastermind. Time to put your fear and hesitation behind you and develop a sound plan of action to not only start a small business - but to build a thriving one.
By joining the Become Your Own Boss Mastermind, you’ll receive a step-by-step action plan to… Create a vision for your life as an entrepreneur Develop a personal financial inventory and budget Clarify what you’re selling - and how you’ll sell it Identify your target customer and niche Develop a strategic marketing strategy Create a strong business plan - and plan of action ...and so much more!
So if you’re ready to finally turn your dream of small business ownership into a reality - click here to join the Become Your Own Boss Mastermind now!
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the Small Biz Chat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
Small Biz Chat Podcast is produced by Auxbus Media. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
As entrepreneurs, we need to hire people that want to work for us, that want to work hard, and that can think and make decisions on their own. When you’re just starting your entrepreneurial journey, it’s easy to become the ‘momma’ - the micro-manager - of your operations. But, micro-managing your team comes at a cost.
So, how do you position yourself as the leader of your organization instead of the ‘momma of operations?’
On today’s episode, I discuss why you need to stop being the momma of your business and why you need to start leading a team of thinkers. I discuss why it’s crucial to empower your team to make decisions on their own and the impact that being the momma of your organization can have on your health as well as your business. I also explain how giving your team room to be proactive encourages them to be more invested in your company and share how to create a team culture that is rooted in empowering each individual.
“You want to make sure that you are creating a culture where it is okay for people to proactively see a problem - and figure out how to solve it.” - Melinda Emerson
This week on the SmallBizChat Podcast: Why your organization needs thinkers as well as do-ers The importance of empowering your employees to be proactive and make decisions The repercussions of being the ‘momma’ of your organization Why it’s important for your team to be invested in your business The difference between being a manager and being a leader Creating a team culture rooted in empowerment
Your SmallBizChat Action Point for the Week:
It’s TIME to throw away the pacifiers. People work just hard enough not to get fired and you pay them just enough not to quit. Make sure you are hiring small people and empowering them to make decisions, otherwise you’ll be the momma making them.
Enter for Your Chance to WIN!
Do you love winning amazing prices?
In celebration of launching the SmallBizChat Podcast, for the next 30 days, I’m giving away some amazing prizes! Enter for your chance to win!
To enter: Subscribe to the SmallBizChat Podcast on your favorite podcast platform Take a screenshot after you’ve subscribed Share your screenshot on Twitter or Instagram (Don’t forget to tag @SmallBizLady so we can enter your name into the drawing!)
Each week, one lucky winner will win one of the following prizes: One autographed copy of Become Your Own Boss in 12 Months, or… One autographed copy of Fix Your Business, or… A limited-edition The #SmallBizChat Podcast t-shirt!
What are you waiting for? Enter for your chance to win today!
Fix Your Business in 90 Days
Does your small business need a tune-up? Are you ready to reinvent your business, increase your profits, and finally live the lifestyle you want? Enroll for the Fix Your Business Masterclass to learn how you can turn your business around and get back on the path to true freedom and success.
The Fix Your Business Masterclass is a 12-week course that includes 12 video lessons and over 20 hours of actionable content. You’ll learn everything from how to set your initial goals and how to build the systems you need to delegate and scale to how to brand your business online and offline and how to grow to seven figures and beyond.
So if you’re ready to unlock the true power and freedom of entrepreneurship - enroll today for the Fix Your Business Masterclass and start your journey to true business success.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the Small Biz Chat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
Small Biz Chat Podcast is produced by Auxbus Media. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
SBC004 Get More Productive On Social Media with Stephanie Humphrey
Stephanie Humphrey is a technology and lifestyle expert and the founder of Til Death Do You Tweet, a company dedicated to teaching parents, students, teachers, and business professionals how to manage their online reputation. She is a nationally syndicated media personality and a frequent technology contributor to Good Morning America and Strahan and Sara. Stephanie is passionate about empowering everyday people to explore the digital world and equip them with the tech know-how to transform their lives.
Stephanie joins me today to discuss how small business owners can use technology and automation to get more productive on social media. She shares her favorite technology time-savers and collaboration tools when working with virtual teams. She also explains why she advises entrepreneurs to avoid jumping on the ‘hashtag bandwagon’ and how to increase engagement on social media.
“Do what you can, where you can. Figure out where your customers are, what network you can do consistently, and use automation tools to make it work for you.” - Stephanie Humphrey
This week on the Small Biz Chat Podcast: Why getting social on social media gives small businesses the best ROI How to avoid the biggest social media ‘time-wasters’ and her favorite technology time-savers Collaboration tools for virtual teams Why entrepreneurs should schedule their social media posts The do’s and don’ts of social media marketing How to be more creative and build more engagement on social media The importance of finding a social media platform that makes sense for your business How technology and automation can help you stay consistent and be more productive
Resources Mentioned: Adobe Scan IFTTT Adobe Sign Slack Adobe Document Cloud Hootsuite Sprout Social
Connect with Stephanie Humphrey: Til Death Do You Tweet Twitter Instagram
Enter for Your Chance to WIN!
Do you love winning amazing prices?
In celebration of launching the SmallBizChat Podcast, for the next 30 days, I’m giving away some amazing prizes! Enter for your chance to win!
To enter: Subscribe to the SmallBizChat Podcast on your favorite podcast platform Take a screenshot after you’ve subscribed Share your screenshot on Twitter or Instagram (Don’t forget to tag @SmallBizLady so we can enter your name into the drawing!)
Each week, one lucky winner will win one of the following prizes: One autographed copy of Become Your Own Boss in 12 Months, or… One autographed copy of Fix Your Business, or… A limited-edition The #SmallBizChat Podcast t-shirt!
What are you waiting for? Enter for your chance to win today!
This episode is sponsored by… Adobe
Adobe is changing the world through digital experiences. With a vast range of digital tools and products, Adobe makes small business easier and more affordable.
Visit the Adobe website to learn more about all of the amazing tools available on the Adobe Creative Cloud and experience an easier way to conduct business.
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the Small Biz Chat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
Small Biz Chat Podcast is produced by Auxbus Media. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
As solopreneurs and small business owners, it’s easy to identify ourselves based on the successes - and failures - of our business. As the leader - the public face - for our organizations, when our business hits a rough patch, our team makes a mistake, or we lose a client, we often internalize our business failures, feeling as if we have failed on a personal level.
But… just because your business has hit a rough patch, that doesn’t mean you have failed as an individual. It’s simply part of your journey to success.
On today’s episode, I explain why making mistakes and failing does not mean you have failed. I explain the importance of viewing your mistakes and failures as lessons to learn and grow as an individual and an entrepreneur. I also explain why it’s important for entrepreneurs to experience mistakes and failures while growing their businesses and how to turn your business failures into winning experiences.
“There’s really no such thing as failure in business; just some mistakes are more expensive than others.” - Melinda Emerson
This week on the Small Biz Chat Podcast: Viewing your business failures as lessons to be learned Mistakes I’ve made throughout my entrepreneurial journey Why your future success has nothing to do with the mistakes you made in the past How to position yourself to move beyond your mistakes Why it’s important for entrepreneurs to make mistakes and experience failures Lessons we can learn about mistakes and failure from Oprah Winfrey Using mistakes and failures as a learning experience for yourself and your team
Your SmallBizChat Action Point for the Week:
Okay. You had a major setback. It happens - so what!!! Give yoursel a day, maybe even a few days to be sad. Then, learn the lesson and keep moving.
Enter for Your Chance to WIN!
Do you love winning amazing prices?
In celebration of launching the SmallBizChat Podcast, for the next 30 days, I’m giving away some amazing prizes! Enter for your chance to win!
To enter: Subscribe to the SmallBizChat Podcast on your favorite podcast platform Take a screenshot after you’ve subscribed Share your screenshot on Twitter or Instagram (Don’t forget to tag @SmallBizLady so we can enter your name into the drawing!)
Each week, one lucky winner will win one of the following prizes: One autographed copy of Become Your Own Boss in 12 Months, or… One autographed copy of Fix Your Business, or… A limited-edition The #SmallBizChat Podcast t-shirt!
What are you waiting for? Enter for your chance to win today!
Fix Your Business in 90 Days
Does your small business need a tune-up? Are you ready to reinvent your business, increase your profits, and finally live the lifestyle you want? Enroll for the Fix Your Business Masterclass to learn how you can turn your business around and get back on the path to true freedom and success.
The Fix Your Business Masterclass is a 12-week course that includes 12 video lessons and over 20 hours of actionable content. You’ll learn everything from how to set your initial goals and how to build the systems you need to delegate and scale to how to brand your business online and offline and how to grow to seven figures and beyond.
So if you’re ready to unlock the true power and freedom of entrepreneurship - enroll today for the Fix Your Business Masterclass and start your journey to true business success.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the Small Biz Chat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media.
And don’t forget to visit our website and follow us on Facebook, Twitter, Instagram, LinkedIn, and YouTube for even more tips and advice on achieving small business success!
Small Biz Chat Podcast is produced by Auxbus Media. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
Shep Hyken is a Customer Service and Experience Expert and the Chief Amazement Officer at Shepard Presentations. He has presented keynote speeches and organization presentations for dozens of well-known companies including Energizer, Applebee’s, American Express, American Red Cross, and Georgia Oilman’s Association to help them build loyal relationships with their customers as well as their employees. Additionally, Shep is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speaker’s Association Hall of Fame for his outstanding performance as a professional speaker.
Shep joins me today to share how to improve your business and disrupt your competition through customer service, convenience, and amazing experiences. He explains the difference between a satisfied customer and a loyal one and how great customer service can make the price of your products or services irrelevant to your loyal customers. He also explains the concept of Customer Amazement and how to use customer surveys to measure your customer’s experience.
“Nobody is going to leave the business that they can count on day in and day out.” - Shep Hyken
This week on the Small Biz Chat Podcast: How to disrupt your industry through great customer service and customer convenience The difference between a satisfied customer and a loyal customer How excellent customer service makes prices irrelevant The difference between customer service for eCommerce businesses versus retail businesses How to enhance your customer service even before the sale How to successfully use surveys to measure customer experience
Connect with Shep Hyken: Shepard Presentations LinkedIn
Enter for Your Chance to WIN!
Do you love winning amazing prices?
In celebration of launching the SmallBizChat Podcast, for the next 30 days, I’m giving away some amazing prizes! Enter for your chance to win!
To enter: Subscribe to the SmallBizChat Podcast on your favorite podcast platform Take a screenshot after you’ve subscribed Share your screenshot on Twitter or Instagram (Don’t forget to tag @SmallBizLady so we can enter your name into the drawing!)
Each week, one lucky winner will win one of the following prizes: One autographed copy of Become Your Own Boss in 12 Months, or… One autographed copy of Fix Your Business, or… A limited-edition The #SmallBizChat Podcast t-shirt!
What are you waiting for? Enter for your chance to win today!
Fix Your Business!
Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.
Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It’s time to take back control of your business and change how your business is run.
Order your copy of Fix Your Business and design your business - and life - with intention.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the Small Biz Chat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
Small Biz Chat Podcast is produced by Auxbus Media. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
Welcome to the first episode of the SmallBizChat Podcast - the show that’s on a mission to help you improve your small business and avoid small business failure. I’m your host, Melinda Emerson “SmallBizLady,” America’s #1 Small Business Expert.
I’m the CEO of the blog Succeed As Your Own Boss, where I’ve published more than 5,000 articles about how to start and grow a business. I’m also CEO of Quintessence Group and the author of multiple bestselling business books including Become Your Own Boss in 12 Months, How To Become a Social Media Ninja, and my latest book: Fix Your Business. I’ve been a thriving entrepreneur for over two decades by developing marketing strategies and influencer marketing programs for Fortune 500 brands who target small business owners such as VISA, Chase, FedEx, American Express, and Staples.
On today’s episode, I share who I am, how I became known as the SmallBizLady, and the challenges I’ve faced throughout my entrepreneurial journey. I share how being on bedrest while pregnant with my son forced me to slow down and allowed me to discover the mistakes I’ve made as an entrepreneur. I share how I found inspiration and motivation from these mistakes and how it led me to help other entrepreneurs. I also share how the SmallBizChat Twitter talk show got started and what you can expect from each episode of the SmallBizChat podcast.
“Figure out what your calling is. Then, be ready to do the work.” - Melinda Emerson
This week on the SmallBizChat Podcas:t My journey into entrepreneurship The personal challenges I faced and expensive lessons I’ve learned throughout my entrepreneurial journey How I gained inspiration from my mistakes and failures How I became known as the SmallBizLady The inspiration behind my first book and the challenges I faced to get that book to the market How the SmallBizChat Twitter talk show was born What to expect from each episode of the SmallBizChat podcast
Your SmallBizChat Action Point for the Week:
Figure out your calling and be ready to do the work. If you want fame, well fame costs. You will pay, but the reward is worth it.
Enter for Your Chance to WIN!
Do you love winning amazing prices?
In celebration of launching the SmallBizChat Podcast, for the next 30 days, I’m giving away some amazing prizes! Enter for your chance to win!
To enter: Subscribe to the SmallBizChat Podcast on your favorite podcast platform Take a screenshot after you’ve subscribed Share your screenshot on Twitter or Instagram (Don’t forget to tag @SmallBizLady so we can enter your name into the drawing!)
Each week, one lucky winner will win one of the following prizes: One autographed copy of Become Your Own Boss in 12 Months, or… One autographed copy of Fix Your Business, or… A limited-edition The #SmallBizChat Podcast t-shirt!
What are you waiting for? Enter for your chance to win today!
Fix Your Business in 90 Days
Does your small business need a tune-up? Are you ready to reinvent your business, increase your profits, and finally live the lifestyle you want? Enroll for the Fix Your Business Masterclass to learn how you can turn your business around and get back on the path to true freedom and success.
The Fix Your Business Masterclass is a 12-week course that includes 12 video lessons and over 20 hours of actionable content. You’ll learn everything from how to set your initial goals and how to build the systems you need to delegate and scale to how to brand your business online and offline and how to grow to seven figures and beyond.
So if you’re ready to unlock the true power and freedom of entrepreneurship - enroll today for the Fix Your Business Masterclass and start your journey to true business success.
Let’s End Small Business Failure - Together!
Thanks for tuning into this week’s episode of the Small Biz Chat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.
Small Biz Chat Podcast is produced by Auxbus Media. You can create your own great podcast - faster and easier - at Auxbus.com
See omnystudio.com/listener for privacy information.
Welcome to the SmallBizChat Podcast!
See omnystudio.com/listener for privacy information.