Marketing InSecurity

The podcast Marketing In-Security is the world's first podcast dedicated to the ins and outs and do's and don'ts of Cybersecurity Marketing. Hosted by Ken Rutsky, a 20+ year veteran of cybersecurity marketing, the guests are all leading practitioners in the security industry. Ken and his guests discuss what makes for great marketing in this industry, what works and what doesn't, as well as the latest trends and ideas from the cutting edge of Cybersecurity marketing and sales. Cybersecurity is a huge challenge and a huge market. The premise of the show is to highlight unique and challenging aspects of cybersecurity markets and marketing as well as best practices. Guests will be leading practitioners sharing their experiences and insights into the products, markets and customers that make up the cybersecurity industry. We will cover topics across the spectrum of go to market challenges, from branding to demand, from sales and marketing automation to messaging to winning against competition, we will cover both the art and the science cybersecurity marketing by and for the people who live it everyday. check out gotomarketdojo.com