The 4Marketers Podcast: Recent Episodes
4Marketers
Hear that great marketing chemistry
Here you’ll find all of our 4 Marketing podcast episodes about – you guessed it – marketing!
Select the hot topics you want to know more about, sit back and enjoy. Or you can fill your mind on the move. It’s like listening to your friends discuss the marketing subjects you want to know more about – just hit play and hear it for yourself.
Enjoy.
FAQ: When it comes to your marketing department, is outsourcing more efficient that hiring in-house? Or should you use both? Let the 4 Marketers answer this question once and for all. Listen to this podcast episode where Christopher Melotti, Mike Sandys and Kristin Hancock share their expert advice when it comes to hiring a marketing team for your business.
Everyone understands the importance of branding and marketing. However, this is constantly evolving. This leads to businesses becoming complacent with their brands. Complacency leads to inconsistency which then damages your brand’s strength in the minds of your audience. So, is your business keeping up? Or falling behind? To help, listen to this podcast episode where the 4 Marketers share their branding tips, tricks and hacks across all aspects of marketing.
Data is far more than just numbers and spreadsheets - data plays a huge role in helping us make well-informed strategies and decisions for our businesses. Through the insights that data gives us, we can improve and adjust the way that we do things. However, are you capturing the right data and insights in an effective and succinct way that allows you to actually get the full benefit of data and accuracy? Let Mike Sandys, Kristin Hancock and Christopher Melotti guide you in this podcast episode where they dive into data and discuss everything you need to know to utilise data's full benefits for your business.
Want to stay ahead of the current trends in the market and develop well-informed business strategies this coming year? This episode will definitely help. Kristin Hancock, Mike Sandys and Christopher Melotti have come together to talk about the trends they're seeing in business and marketing - from messaging evolution and new branding direction to marketing channels and media platform trends. Listen to this quick podcast episode to learn more.
Want to stay ahead of the current trends in the market and develop well-informed business strategies this coming year? This episode will definitely help. Kristin Hancock, Mike Sandys and Christopher Melotti have come together to talk about the trends they're seeing in business and marketing - from messaging evolution and new branding direction to marketing channels and media platform trends. Listen to this quick podcast episode to learn more.
Marketing today is no longer just about attracting leads - it's now about providing a great experience along the entire buying journey so you can engage, covert and nurture your customers into loyal advocates of your brand. So, how do you provide a great customer experience at every stage of their journey? It all comes down to truly understanding your customer personas and their pain points, and then providing exactly what they need at the right point in time. You may even aim to exceed their expectations! Listen to this podcast episode where the 4 Marketers talk about the importance of getting intimate with your customers today to achieve great marketing results.
Content marketing is getting more and more popular every day for businesses and customers alike - especially because a lot of people are turning to content when looking for entertainment, value and information.
However, adopting this strategy into your business comes with a lot of challenges and difficulties.
So, is it worth it?
Listen to this podcast episode where the 4Marketers delve into content marketing and discuss everything you need to know to make it work for your brand.
Content marketing is getting more and more popular every day for businesses and customers alike - especially because a lot of people are turning to content when looking for entertainment, value and information.
However, adopting this strategy into your business comes with a lot of challenges and difficulties.
So, is it worth it?
Listen to this podcast episode where the 4Marketers delve into content marketing and discuss everything you need to know to make it work for your brand.
Every industry all over the world is facing an upcoming period of unpredictability - cost of living increases, interest rate rises, supply shortages and other global uncertainties. All of these will greatly affect many businesses of all different types and sizes. Typically, the initial response is to cut costs especially around marketing. However, this often does more damage than good to your business. Now is the most critical time to actually amplify your marketing! To learn more, listen to this podcast episode where the 4Marketers discuss the value of marketing especially in today's volatile market.
Every industry all over the world is facing an upcoming period of unpredictability - cost of living increases, interest rate rises, supply shortages and other global uncertainties. All of these will greatly affect many businesses of all different types and sizes. Typically, the initial response is to cut costs especially around marketing. However, this often does more damage than good to your business. Now is the most critical time to actually amplify your marketing! To learn more, listen to this podcast episode where the 4Marketers discuss the value of marketing especially in today's volatile market.
The marketing landscape is constantly changing, and this affects every marketer and advertiser’s strategies.
So, will the recent updates of big tech companies like Apple lead to the death of third-party cookies? What impact does it have on brands? How can marketers adjust and adapt to these changes?
The 4 Marketers will answer all of these questions.
Listen to this podcast episode where these 4 marketing professionals give their expert advice about the latest Apple updates to privacy.
Let’s talk about videos! Or more video length and messaging.
Your audiences today have even shorter attention spans than ever before. The immensely popular 30-second videos everyone has loved for years are quickly being replaced with 15-second clips (or less!).
But how can brands keep up with this trend while still being able to convey valuable messages?
The 4 Marketers will share their secrets. Listen to this podcast episode to learn how!
The age-old question: Brand Awareness VS Marketing ROI. How do you find the balance between your marketing campaigns and the results you earn from each marketing initiative?
It’s a tough question, however there is an answer! They don’t have to be so polar opposite.
To help, the 4 Marketers have come together in this podcast episode where they share how you can realistically measure your marketing ROI and optimise each of your marketing campaigns to earn the best results.
We all know marketing when it comes to attracting customers. But what about marketing to hire new team members?
Marketing to the workforce to “sell” a job position that appeals to talented individuals is a critical part of business today.
In this podcast episode, the 4 Marketers interview Morgan, a HR Marketing Consultant and Specialist, to discuss the role marketing plays in the recruitment industry and the hiring process.
Listen to this episode to learn how to effectively use marketing to attract the right people.
There are so many marketing trends appearing and settling in right now, and marketers need to keep up in order for them to stay on top of their industries. So to help, the 4Marketers have come together to identify these trends and discuss what businesses should expect and do to adapt to the rapid changes in the business environment this year and in the next coming years. Listen to this podcast episode to learn from their 4 different marketing perspectives!
We're sure you've all heard about Meta - it's all over the news.
So, why did Facebook changed its name to Meta? What's all the hype about?
It's because Facebook has moved beyond a social networking website - it has become a large tech business with a vision to create a Metaverse.
Want to learn more? Listen to this podcast episode where the 4Marketers shared their insights about this next big thing!
Social media is very powerful. However, it also comes with a lot of challenges too.
That’s why seeking out a professional marketer’s help will save you a lot of time, effort and resources, and most importantly, will help you run social media strategies successfully.
This will avoid becoming overwhelmed and allows you to focus on what you do best.
So, that’s the final part of our “Are You Doing Social Media Marketing Wrong?” series. Reach out to us if you have any questions or if you need help with your social media marketing!
How do you handle social media comments? Should you even reply to them or ignore them?
Remember, social media is called “social” for a reason. So it’s important to respond to comments (within reason) especially when they are FAQs which provide an opportunity to educate and engage with your audiences.
Mishandling the comments section is one of the most controversial mistakes marketers make.
So to help, listen to this podcast episode where the 4 Marketers give their advice on how to respond properly and professionally.
One of the most common pitfalls marketers make is not analysing their social media data.
In today’s digital business landscape, data plays a huge role in refining your marketing, improving audience engagement and boosting your overall strategy.
What happens if you miss this step? Listen to this podcast episode to learn more from the 4 Marketers as they discuss this.
Are you using video in your social media marketing?
Most of today’s web traffic comes from videos which is why they are proven to be one of the most effective media types when connecting with customers.
However, creating an effective video that represents your brand well and that people will love requires a lot of expertise.
So, to guide you, the 4 Marketers have come together to discuss everything you need to know about video marketing in social media.
Is your content engaging?
People have shorter attention spans today and with so many brands vying for their precious attention, the main challenge for marketers when creating content is to capture their attention, ignite their interest and encourage them to engage.
So how do you standout and get noticed? Listen to this podcast episode where the 4 Marketers share their secret to creating social media content that captivates.
How do you plan and create your social media content?
It should all start with understanding your brand’s identity, knowing your audience, adopting your brand’s tone and identifying your WHY.
Want to learn how to put all of these together? Listen to this podcast episode where the 4 Marketers share their years of expertise in social media content planning and creation, all the way to implementation and execution.
There are two approaches to social media marketing: Organic and Paid Ads
So, what’s the difference? What should you use for your business?
Listen to this podcast episode where the 4 Marketers discussed the advantages and disadvantages of both social media marketing approaches and how to maximise their full potential.
The digital marketing space has evolved a lot today and this has had a great impact on every business' marketing — especially social media strategies.
With all the noise, clutter and complexities across every platform nowadays, how can your business keep up?
To help, listen to this podcast episode where the 4 Marketers have come together to talk about the main pitfalls of social marketing, what contributes to social marketing success and some practical proven social media marketing techniques from their years of experience
There's going to be some significant changes in the very near future for both marketers and advertisers. Especially considering all major browsers are in the process of blocking third-party cookies.
So to get ahead, the 4Marketers - Arielle Peters, Mike Sandys, Kristin Hancock and Christopher Melotti, have come together to discuss the cookie-less future of marketing and what that means for audience targeting.
To learn more, watch this panel discussion which was hosted by General Assembly where they talk about why the business landscape is transitioning, how it will affect most businesses’ marketing strategies and how your brand can keep up with these changes.
Video strategy has evolved and that can be overwhelming.
Given all the different video platforms available out there like TikTok, Facebook, Twitter, Instagram, YouTube, LinkedIn and more, a one-and-done video strategy is no longer effective. Each platform requires a very different approach and style if you want to get the best out of each when it comes to video marketing.
So, to help everyone get up to speed and make the most out of every platform, listen to this podcast episode where the 4Marketers share their expertise and experience with everything you need to know about video marketing strategies.
Does your business use landing pages?
They are quite a common form of marketing today and are designed to convert interested leads into customers through the use of quick information and swift conversion methods. However, there are so many different ways to create them and so many different things to consider.
So to help, the 4Marketers, Arielle Peters, Mike Sandys, Kristin Hancock and Christopher Melotti discuss everything you need to know about landing pages - from creation to execution.
Listen to this podcast episode to learn more and start building landing pages that support the whole buyer's journey, represent your brand effectively and generate excellent results.
In today's digital landscape, a website is absolutely critical not just for your marketing but for your entire business.
So, what are the traits of a good website?
This is a massive topic, especially now that updates, market demands and audience preferences are consistently changing.
To help, listen to this podcast episode where the 4 Marketers, Arielle Peters, Mike Sandys, Kristin Hancock and Christopher Melotti share their expertise and experience around what contributes to a great website and everything you need to know to set your business' digital presence up for success.
We're joined by John Nelligan from Agility Wealth Partners who are experts in providing wealth management and investment advice for Australians.
In this special episode, John puts us on the spot about what marketing would work for him. In return, we impart our expertise, share our knowledge and explain how he can use marketing to achieve excellent results for his business.
Listen to this podcast episode where the 4Marketers discuss with a real client how to use bespoke marketing techniques and strategies to transform his business and succeed in today's fast-paced business world.
Another growing trend in marketing today is the rise of MarTech - these are digital marketing platforms and tools.
There are so many options available now to help you launch and monitor your marketing campaigns, however businesses all have different needs and must determine what’s best for them.
To help you navigate the latest marketing tools, listen to this podcast where the 4Marketers discuss the current marketing trends and platforms, based on their experience.
In today’s fast-paced digital world, customer behaviours, preferences and market trends are changing at a pace like we’ve never seen before. This means businesses must learn how to keep up with the highly competitive business landscape or risk falling behind.
The 4Marketers have come together to share their experience, guidance and knowledge about the latest marketing trends to give first-hand advice on what you need to do and how you can adapt.
Watch this video to learn more about the current marketing trends to help you and your business achieve success.
With so many marketing channels and platforms available today, there’s always a danger of focusing on quantity and not enough on quality.
In this podcast episode, the 4Marketers will talk about how to make sure that you always create quality content that is in line with your marketing strategies.
The world is going faster and faster and faster! And people are trying to keep up, but in doing so, there’s a problem. There’s a lot of marketing noise but a distinct lack of both attention span and quality.
This could mean that marketing falls flat and doesn’t get the results that we’re expecting. So, the 4Marketers got together to talk about the balance between quality and quantity when it comes to content marketing and what you should do.